Visual Marketing For All: Recent Episodes
Alisa Meredith
Social media and content marketing for agency owners and small businesses. The difference? It's all about the visuals. Pinterest, Instagram, YouTube, live streaming. Bring your questions and join the live show at alisameredith.live
What do people see when they Google your brand or personal name? Did you just check? Since branded search often converts very well to paying customers, it’s so important that we get it right.
Wait. You mean we can influence what pops up!? Yup.
This week we’re joined by Jason Barnard of founder of Kalicube, author, podcaster, musician (no guarantee of singing), to cover topics such as:
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How to get an unfair advantage by dominating branded search.
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What are brand SERPs? Why are they important?
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Why do rich sitelinks give us a 4X advantage in search, and how do we get them?
Hello, friends! When was the last time you were on LinkedIn? 2002 when you were looking for a job? If so, you might be surprised at how far the network has come and how impactful it can be in helping you build a business - not just a career. This week we’re joined by Maryrose Lyons of Brightspark - Ireland’s first digital marketing agency. Maryrose and her team are forward-thinking marketers specializing in harnessing the power of LinkedIn. We’ll cover topics such as:
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How LinkedIn can build your business like nothing else
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What to post (and what is up with all the polls!?!)
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Optimizing the most important sections of your profile
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How do hashtags work on LinkedIn?
Have any big business plans for the year? Might any of them involve building an audience, networking with smart people, or increasing your own knowledge? If so, this is the show for you! Jeff Sieh joins us for a lively discussion about starting a live show in 2022. Here’s some of what we’ll cover: -What can a live show do for your business? -Is it too late to start a live show? -What equipment do I need? -Can I really do it myself? -How can I repurpose my live shows? Jeff produces live shows for some pretty big names including Guy Kawasaki and his popular “Remarkable People” live show and podcast and he’s been at it a while, so bring your questions and get ready to be energized and excited to start your own show this week!
Have you ever wondered if a business coach could be the missing link in your business success? Maybe you could use a gentle push to help you get out of your own way. Could it be you’re feeling stuck on a hamster wheel, doing ALL THE THINGS, and getting nowhere? Well, you’re in luck! This week, you can watch special guest Jenny Melrose on a coaching call with long-time show listener Dara Dimitri. (@therootsofhome). It's a real-life talk about all the things that can hold back even the most successful business owners and influencers. Come with your goals in mind and answer right along with Dara. I can’t wait to hear what you get out of it.
Hello, friends! Is reliance on Pinterest or Google traffic stressing you out? Does your client work come in waves you can’t predict? Are your product sales frustratingly seasonal?
What we need is more ways to make money reliably! And that’s what you can get when you sell digital products. There’s no overhead, no inventory to store, and it doesn’t have to cost you a penny to get started.
This week, blogging coach Tracie Fobes joins to share with us how SHE diversified her own income by adding digital products to her offerings.
We’ll cover:
- Who can and should sell digital products?
- What should you sell?
- What if your idea has already been done?
- How to create your offer quickly.
- How to promote and sell! And lots more (as always!)
Have you ever wondered if a business coach could be the missing link in your business success? Maybe you could use a gentle push to help you get out of your own way. Could be you’re feeling stuck on a hamster wheel, doing ALL THE THINGS and getting nowhere.
Well, you’re in luck! This week, you can watch special guest Jenny Melrose help long-time show listener Dara Dimitri (@therootsofhome) with all the things that can hold back even the most successful business owners and influencers. Come with your goals in mind and answer right along with Dara. I can’t wait to hear what you get out of it.
A whopping 92% of consumers find influencers more trustworthy than celebrities, and 33% of them make purchasing decisions based on influencer recommendations. By contrast, a mere 17% of consumers considered friends and family the most trustworthy when making a purchase. Thanks a lot, mom! ;) But, can a small business use influencer marketing effectively? If so, where do you start? This and many more questions will be answered in this week’s show featuring Neal Schaffer - author, podcaster, and CMO.
Every year, Pinterest calls out search trends they predict will take off in the upcoming year. Since Pinterest tends to correctly predict 80% of upcoming search trends, it's worth a look at what they're seeing and determine whether we might be able to jump on that trend with our own content.
But, what do you do with a trend like "Pearlcore" if you're not in fashion (and you had to Google what Pearlcore is)!?
We review some of our top picks with suggestions on how YOU might be able to use them.
We also have highlights from Pinterest's "New Year, New You" meetup.
Ever feel like marketing advice comes down to “do more on more platforms”? Me too! This week’s show is going to get us off that content treadmill to take advantage of something that influences 59-91% of all purchases - word of mouth! And though word of mouth is so incredibly powerful, most of us have no strategy to encourage and leverage it. Let's change that!
This week, we are joined by Crystal Tosh, owner of Rockstar Social Media. Crystal has built her own successful business on word-of-mouth marketing and is going to help us do the same! You’re going to love this empathetic marketer, and I know I can’t wait to hear how she stays booked and growing without blogging AT ALL. 😱
If you’re considering starting a consulting business, trying to scale your business, or you’ve ever found yourself in a feast-or-famine situation with your consulting or service business, this week’s show is for you. From signing your first customer through generating repeat business and your first hire, we’ll cover it all.
This week, we are joined by Alastair McDermott, marketing consultant and business coach and host of The Recognized Authority Podcast. I knew you needed to meet him when our “coffee chat” turned into an informal coaching session that changed the way I think about building my own business. You are in for a treat!!
Ever wish you could help more people in less time for more money? If so, a paid membership may be the answer!
This week on the show, I’ll be joined by MiloTree’s Jillian Leslie. She’s a successful membership owner and has been talking to successful membership owners a lot lately.
We’ll discuss topics such as:
- What should my membership be about?
- It feels like everyone in my niche is doing this - is it too late?
- How do I get people to join?
- How and where should I host content and handle billing? Is this too complicated for me?
And lots more. In fact, you can expect to go away feeling ready to start your own membership!
If you’ve had enough tips and tricks and you’re ready for something that will instead transform the way you think about marketing your business, this week’s show is for you!
Rich Brooks is the owner of Flyte New Media and has been in marketing for nearly 25 years. Something happened recently though, that has completely changed the way he talks about marketing with his clients. And it lead him to create an easy-to-understand framework to help each one of us uncover their remarkability.
YOU are remarkable, too! Don’t believe me? Tune in as Rich walks us through the “four lenses” of remarkability. You’ll be amazed at what this focus does for your mindset AND your marketing.
Remember last year when Pinterest dropped an absolute BOMBSHELL on us at the Creator Festival? Can we expect something similarly earth shattering this year? Find out what's new on Pinterest FROM Pinterest - along with commentary, of course :)
For the second year in a row, 80% of the trends in our Pinterest Predicts report came true. Maybe they should get into weather forecasting! Annnnyway... let's have a look at some of them, look at what is trending now, how you should be creating and promoting for the biggest shopping season of the year, and how to translate these trends into something that works for your business - even if you're not creating food, coffee, or home decor Pins!
Are you running your store on Shopify (or thinking of starting one)? Shopify and Pinterest are BFFs, and when you put them together, magic happens. The best part? They've made it sooo easy! This week, we'll hear from Crystal Waddell of Pin My Shop about connecting the two and making the most of this special combination for more traffic and more sales! Need help setting up or marketing your Shopify store? Need help using Pinterest? I can help! Please visit alisameredith.com or send a message to alisa@alisameredith.com to start a conversation.
If you've been waiting to see if Idea Pins were really the way to go, wait no longer! Idea Pins get 40X the engagement of static Pins, so if your Pinterest impressions are falling, this is your solution.
Join me and Jennifer Priest as we discuss the opportunities, the keys to making GREAT Idea Pins (it's not as obvious as you'd think), and workflows and tools you can use to make it easier.
Need help with your Pinterest strategy - organic OR paid? I can help. Visit alisameredith.com or send a message to alisa@alisameredith.com to start a conversation.
Did you know that
- People watch more than a billion hours of video on YouTube every day
- Viewers aged 18 and over spend 41.9 minutes on YouTube daily, on average
- The number of channels that earn $10,000 USD per year or more on YouTube grew by 50%, year over year*
You'll love this talk with Tara Jacobsen of Marketing Artfully about how YOU can start and monetize a YouTube channel today.
Need content, product, or Pinterest marketing help? Let's talk! Visit alisameredith.com or send a message: alisa@alisameredith.com
Building a personal brand. It’s more than a buzzy marketing term. Your personal brand tells people something about you before you ever meet. And it can be the key difference between: - Signing a new client or losing out to another bidder - Getting the job offer or being passed over for someone with less experience - Being asked to speak or watching longingly from the audience
I talked with Christine Gritmon about building a personal brand. Do you need to? If so, what are the first steps? How long will it take? Where can you find help?
Find Christine at gritmon.com
Watch the video version on YouTube.
The only constant in life and marketing? Change! What is still working on Pinterest and which will have you spinning your wheels? I talked with Jay Jay Ghatt about the things that make a difference on Pinterest - and those that just use up your valuable time!
Find Jay Jay at jayjayghatt.com.
Watch the video version on YouTube.
Gaining 41x more shares than a static Pin, Idea Pins are where the action is on Pinterest! But, where do you get your ideas?
What if you’re NOT a food blogger? What tools can make Idea Pin creation easier?
I talked with Pinterest marketer Laura Rike about tools and tips for making impactful Idea Pins as well as how to turn less obvious ideas into great Idea Pins. In fact, I was looking for someone with more experience than I have (not hard), but also wanted someone who had used a variety of Idea Pins to share with us what works, and how she manages to create so many! We’ll also talk about what Pinterest recommends for Idea Pins and how to make them. Don’t miss it!
Find Laura at LauraRike.com
Walkthrough video for Idea Pins.
The answer may surprise you! I'll be joined by Emilee Vales. Emilee is a former teacher turned Pinterest marketing and ads strategist. She helps educational visionaries increase their traffic and turn it into profit through both organic and paid strategies and she's all ours for an hour :)
Find Emilee at EmileeVales.com
Watch the video on YouTube.
How exactly DO you sell on Pinterest? Which options are available, and which is right for you? Join me and Cathy Heflin for a fun conversation with actionable tips. You can find Cathy at cathyheflin.com
Have you looked at your Idea Pin Insights on Pinterest? It's amazing how much you can learn there. Follow along as I take a look at mine and see what we can learn together!
Join the email list to be notified of upcoming broadcasts at bit.ly/alisam-email. Or text SHOW to 844-459-1035*.
*Standard disclaimer: Messaging and data rates may apply. Reply STOP to cancel at any time.
US and UK Pinners can tag products in their Idea Pins! Only a few affiliate programs are allowed, but more are coming. Find out how they work and how they have you covered with disclosure.
Want to see the Idea Pin we built together?
Check it out at https://www.pinterest.com/pin/100627372914418839/
If you're looking for an experienced Product Marketing Manager, I'm your person! Recently at Tailwind, I have over 20 years of marketing experience with extensive experience in product, content, and social media marketing. Let's connect on LinkedIn (onlineinboundmarketing). You can Tweet at me or message on Instagram @alisammeredith, too!
alisameredith.com