The Massage Boss Podcast: Recent Episodes
Darryl "DJ" Turner
Welcome to the Massage Boss Podcast
The place to uncover the tips, tactics, and strategy necessary to create a thriving massage business, and grow to the next level.
Hosted by Darryl "DJ" Turner
What separates massage practices that constantly struggle from those that consistently grow into thriving, profitable businesses?
In this solo episode of the Scaling Wellness Podcast, I break down the six key differences I've discovered after coaching more than 200 massage and wellness business owners. If you've ever felt overwhelmed, stuck, constantly putting out fires, or wondering why growth feels harder than it should, this episode will help you identify exactly what's holding your business back.
From creating a clear vision and building predictable marketing systems to improving operations, hiring the right team, staying focused, and becoming the leader your business needs, I share the framework that transforms practices from surviving to scaling.
Whether you're trying to hire your first therapist, grow to multiple locations, or finally build a business that doesn't rely on you for everything, this episode gives you a practical roadmap to get there.
In This Episode You'll Learn: * Why a lack of vision keeps business owners stuck in reactive mode * The difference between random marketing and a predictable client acquisition system * How thriving businesses build systems that don't rely on the owner * Why hiring isn't enough and what great onboarding really looks like * The hidden cost of chasing too many priorities at once * Why leadership, not marketing, is often the biggest bottleneck to growth * The six pillars every thriving massage and wellness business has in common
Brought to you by GlossGenius.
Are you dealing with gaps in your schedule? Clients who don't rebook? Low profits and high payment processing fees? When you're running your own practice, you don't have time to figure out where you're leaving money on the table especially when you're stitching together booking, payments, and clunky software that only makes things harder.
GlossGenius is the booking and business management platform built for massage therapists and wellness practitioners. It fills your calendar, automatically reBooks clients, upsells high-margin services, and has the lowest flat-rate payment processing fees in the industry. Plus all the HIPAA-compliant tools you need for charting, consents, and client records without the admin chaos.
More growth. Less busywork.
Use code SCALING at glossgenius.com/scalingwellness for 50% off your first two months of their Gold or Platinum plan.
Build a Wellness Practice That Creates More Time, More Freedom, and More Revenue Visit: www.scalingwellness.com
Need More Client Bookings? Get instant access to our proven training: www.bookyourteamsolid.com
Book a Free 1:1 Growth Strategy Call www.scalingwellness.com/chat
Follow Scaling Wellness on Instagram www.instagram.com/scalingwellness
Growing a wellness business isn't just about getting more clients. It's about becoming a different kind of leader.
Hannah Borgen knows that transformation firsthand.
After spending years working as a massage therapist, Hannah launched her own practice with nothing more than a rented treatment room, a smartphone, and a willingness to consistently show up on social media. Today, Decompress Massage Therapy has grown into two thriving locations with nearly 40 team members, a clear vision for expansion, and a business built around helping women prioritize their wellbeing.
In this episode of Scaling Wellness, Hannah shares the real behind-the-scenes journey of scaling a massage business from solo practitioner to multi-location owner.
She opens up about the hiring mistakes that shaped her leadership, the systems that allowed her to step away from daily operations, why she invested heavily in learning marketing, and how Facebook ads, Google marketing, and operational systems became key drivers of growth.
In this episode, you'll learn: * How Hannah grew from a solo massage therapist to leading a team of nearly 40 people * Why leadership is different from management and why that distinction matters * Lessons learned from hiring the wrong people and building the right culture * How Facebook ads and Google marketing fuel client acquisition * The importance of wellness business systems and documented processes * Why memberships can create predictable revenue and stronger client retention * How to think like an entrepreneur instead of only a practitioner * The mindset shifts required for scaling a wellness business
Brought to you by GlossGenius.
Are you dealing with gaps in your schedule? Clients who don't rebook? Low profits and high payment processing fees? When you're running your own practice, you don't have time to figure out where you're leaving money on the table especially when you're stitching together booking, payments, and clunky software that only makes things harder.
GlossGenius is the booking and business management platform built for massage therapists and wellness practitioners. It fills your calendar, automatically reBooks clients, upsells high-margin services, and has the lowest flat-rate payment processing fees in the industry. Plus all the HIPAA-compliant tools you need for charting, consents, and client records without the admin chaos.
More growth. Less busywork.
Use code SCALING at glossgenius.com/scalingwellness for 50% off your first two months of their Gold or Platinum plan.
Build a wellness business that gives you both time and income: www.scalingwellness.com
Book a free strategy call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
You hired the therapist.
Now comes the harder part: getting clients to actually book with them.
One of the biggest mistakes massage practice owners make is treating marketing like a collection of random activities instead of a system. A social media post here. A promotion there. A referral when someone remembers to ask.
The problem is that random marketing creates random results.
In this episode, I'll walk you through a simple framework for getting a new therapist booked faster without constantly chasing the latest marketing tactic.
We'll discuss:
• Why marketing becomes more important after you hire
• How to set clear goals for a new therapist's schedule
• How to identify what's already working in your marketing
• Why doing more of what's working often beats trying something new
• How to choose the right marketing strategies based on your time, energy, and budget
• The retention metrics that actually matter
• How to use internal marketing and client transfers to build momentum quickly
If you've hired a therapist and you're staring at an empty schedule wondering what comes next, this episode will help you create a more intentional plan to fill it.
Brought to you by GlossGenius.
Are you dealing with gaps in your schedule? Clients who don't rebook? Low profits and high payment processing fees? When you're running your own practice, you don't have time to figure out where you're leaving money on the table especially when you're stitching together booking, payments, and clunky software that only makes things harder.
GlossGenius is the booking and business management platform built for massage therapists and wellness practitioners. It fills your calendar, automatically reBooks clients, upsells high-margin services, and has the lowest flat-rate payment processing fees in the industry. Plus all the HIPAA-compliant tools you need for charting, consents, and client records without the admin chaos.
More growth. Less busywork.
Use code SCALING at glossgenius.com/scalingwellness for 50% off your first two months of their Gold or Platinum plan.
Build a Wellness Practice That Creates More Time, More Freedom, and More Revenue Visit: www.scalingwellness.com
Need More Client Bookings? Get instant access to our proven training: www.bookyourteamsolid.com
Book a Free 1:1 Growth Strategy Call www.scalingwellness.com/chat
Follow Scaling Wellness on Instagram www.instagram.com/scalingwellness
You found someone.
The interview went well. The practical looked great. They seemed like the perfect fit.
A few months later, things aren't going the way you hoped.
Before you assume you hired the wrong person, it may be worth looking at the bigger picture.
In this episode, I break down the five factors that determine whether a new hire succeeds or struggles inside a massage practice. We'll talk about hiring, onboarding, expectations, leadership, and one of the most overlooked pieces of all: keeping their schedule busy.
Because the truth is, a great hire can still fail in the wrong environment, while an average hire can thrive when they're given the right support.
In this episode, we'll discuss:
• How to tell if you actually hired the right person
• The onboarding mistakes that create problems before they even start
• Why unclear expectations lead to frustration on both sides
• The leadership skills most massage business owners were never taught
• Why marketing becomes even more important after you hire
If you've ever hired someone and wondered, "Why isn't this working?" this episode will help you diagnose where the real problem might be.
Brought to you by GlossGenius.
Are you dealing with gaps in your schedule? Clients who don't rebook? Low profits and high payment processing fees? When you're running your own practice, you don't have time to figure out where you're leaving money on the table especially when you're stitching together booking, payments, and clunky software that only makes things harder.
GlossGenius is the booking and business management platform built for massage therapists and wellness practitioners. It fills your calendar, automatically reBooks clients, upsells high-margin services, and has the lowest flat-rate payment processing fees in the industry. Plus all the HIPAA-compliant tools you need for charting, consents, and client records without the admin chaos.
More growth. Less busywork.
Use code SCALING at glossgenius.com/scalingwellness for 50% off your first two months of their Gold or Platinum plan.
Build a wellness business that gives you both time and income: www.scalingwellness.com
Book a free strategy call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
In this episode, I explore why so many massage therapists struggle with the idea of building a larger business, where those fears come from, and the hidden cost of staying small simply because growth feels uncomfortable.
This isn't a conversation about getting bigger for the sake of getting bigger.
It's a conversation about building a business that supports the people inside it including you.
We'll get into:
- Why so many therapists are suspicious of successful group practices
- Where those beliefs come from and why they often make sense
- The difference between healthy discernment and self-protection
- Why many owners attach a moral meaning to money, growth, and success
- The hidden cost of staying fully booked, exhausted, and responsible for everything
- Why good intentions alone don't create a sustainable business
- What ethical profitability actually looks like in practice
- How profit creates more options for owners, employees, and clients
- Why a business that depends entirely on your hands is more fragile than it appears
- The deeper identity fears many therapists have around growth and leadership
- How to build a business that reflects your values without sacrificing your well-being
If you've ever found yourself thinking, "I don't want to become that kind of owner," I think you'll get a lot out of this conversation.
Brought to you by GlossGenius.
Are you dealing with gaps in your schedule? Clients who don't rebook? Low profits and high payment processing fees? When you're running your own practice, you don't have time to figure out where you're leaving money on the table especially when you're stitching together booking, payments, and clunky software that only makes things harder.
GlossGenius is the booking and business management platform built for massage therapists and wellness practitioners. It fills your calendar, automatically reBooks clients, upsells high-margin services, and has the lowest flat-rate payment processing fees in the industry. Plus all the HIPAA-compliant tools you need for charting, consents, and client records without the admin chaos.
More growth. Less busywork.
Use code SCALING at glossgenius.com/scalingwellness for 50% off your first two months of their Gold or Platinum plan.
Build a wellness business that gives you both time and income: www.scalingwellness.com
Book a free strategy call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
In this episode, Shaelyn Elliott shares how Stretch Fairy grew from a solo massage practice into a wellness ecosystem blending massage, movement, community, and education. We talk about building a team, creating client pathways, hiring for values, and making the shift from service provider to CEO all while navigating some of the hardest seasons of life.
- How free online fitness classes during COVID created a waitlist that sparked the growth of Stretch Fairy.
- Why Shaelyn built an ecosystem business that combines massage therapy, movement, education, and community.
- The client journey she uses to move clients from treatment into long-term health and wellness habits.
- How she hires for values, communication, and culture fit over experience alone.
- The systems she uses to keep her team aligned, accountable, and growing.
- Why she believes every practitioner should play a role in marketing and growing their own client base.
- How she expanded into a 2,000 sq. ft. movement studio during one of the most challenging personal seasons of her life.
- The mindset shifts around money, self-worth, and leadership that helped her evolve from practitioner to CEO.
- What she's learning now as she navigates the next stage of growth, delegation, and scaling beyond herself.
Brought to you by GlossGenius.
Are you dealing with gaps in your schedule? Clients who don't rebook? Low profits and high payment processing fees? When you're running your own practice, you don't have time to figure out where you're leaving money on the table especially when you're stitching together booking, payments, and clunky software that only makes things harder.
GlossGenius is the booking and business management platform built for massage therapists and wellness practitioners. It fills your calendar, automatically reBooks clients, upsells high-margin services, and has the lowest flat-rate payment processing fees in the industry. Plus all the HIPAA-compliant tools you need for charting, consents, and client records without the admin chaos.
More growth. Less busywork.
Use code SCALING at glossgenius.com/scalingwellness for 50% off your first two months of their Gold or Platinum plan.
Build a wellness business that gives you both time and income: www.scalingwellness.com
Book a free strategy call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Ever hired someone who looked perfect on paper… only to realize a few weeks later they were the wrong fit?
The truth is, most bad hires aren't caused by hiring the wrong person; they happen because there's no hiring process behind the decision.
In this episode, I break down the three hiring mistakes that quietly cost wellness business owners time, money, energy, and team culture. You'll learn how to spot red flags before they become problems, avoid making decisions from a place of desperation, and create a simple hiring framework that helps you find therapists who align with your business, not just candidates with the best resume.
We'll get into:
- The three hiring mistakes that lead to costly team problems
- Why hiring based on "good vibes" isn't enough
- How to evaluate hard skills, soft skills, and culture fit
- The interview questions that reveal what resumes can't
- Why coachability often matters more than experience
- How to trust your instincts without relying on them alone
If you're growing your team or thinking about making your next hire, this episode could save you from an expensive mistake.
Brought to you by GlossGenius.
Are you dealing with gaps in your schedule? Clients who don't rebook? Low profits and high payment processing fees? When you're running your own practice, you don't have time to figure out where you're leaving money on the table especially when you're stitching together booking, payments, and clunky software that only makes things harder.
GlossGenius is the booking and business management platform built for massage therapists and wellness practitioners. It fills your calendar, automatically reBooks clients, upsells high-margin services, and has the lowest flat-rate payment processing fees in the industry. Plus all the HIPAA-compliant tools you need for charting, consents, and client records without the admin chaos.
More growth. Less busywork.
Use code SCALING at glossgenius.com/scalingwellness for 50% off your first two months of their Gold or Platinum plan.
Build a wellness business that gives you both time and income: www.scalingwellness.com
Book a free strategy call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
What happens when the business you dreamed of building starts depending on you for everything?
In this episode, DJ sits down with Katie Reschny of The Elm Body Co. to talk about the messy, emotional, and deeply human side of growing a wellness business beyond yourself.
Katie shares the behind-the-scenes reality of building a multi-location massage and bodywork business with a team of 12+ practitioners including the identity shifts, leadership challenges, systems, emotional labor, and hard decisions that rarely get talked about publicly.
This isn't one of those conversations that makes growth sound glamorous.
It's a conversation about what actually happens after you become "successful."
The pressure of being the one everyone depends on. The guilt of stepping away from hands-on work. The fear of becoming a "bad boss." The emotional weight of leading people while still trying to protect your own energy.
Katie opens up about what it looked like to go from massage therapist to business owner… and eventually into a leadership role she never originally planned for.
Together, DJ and Katie unpack:
- Why being fully booked is not the same thing as having freedom
- The surprising emotional challenges of leading a team
- How systems and structure actually create safety (not corporate coldness)
- The tension between wanting to help everyone and protecting your own capacity
- Why many wellness business owners accidentally build businesses that trap them
- The mindset shifts required to step out of the treatment room
- How leadership changes your relationship with time, money, and responsibility
- What it really takes to create a business that doesn't rely entirely on your hands
This episode will especially resonate with massage therapists and wellness business owners who:
- feel overwhelmed by the weight of responsibility
- are struggling to get clients to book with their team instead of just them
- want to work less without feeling guilty
- are afraid of losing the heart of their business as they grow
- feel stuck between "I can't keep doing this forever" and "I don't know what comes next"
There's also a powerful conversation in this episode around sustainability.
Not just financial sustainability. Personal sustainability. Emotional sustainability. Physical sustainability.
Because eventually, almost every massage therapist reaches a point where they quietly wonder:
"Can I keep doing this the same way forever?"
And this conversation is about what comes next.
Brought to you by GlossGenius.
Are you dealing with gaps in your schedule? Clients who don't rebook? Low profits and high payment processing fees? When you're running your own practice, you don't have time to figure out where you're leaving money on the table especially when you're stitching together booking, payments, and clunky software that only makes things harder.
GlossGenius is the booking and business management platform built for massage therapists and wellness practitioners. It fills your calendar, automatically reBooks clients, upsells high-margin services, and has the lowest flat-rate payment processing fees in the industry. Plus all the HIPAA-compliant tools you need for charting, consents, and client records without the admin chaos.
More growth. Less busywork.
Use code SCALING at glossgenius.com/scalingwellness for 50% off your first two months of their Gold or Platinum plan.
Build a wellness business that gives you both time and income: www.scalingwellness.com
Book a free strategy call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
The thing that makes someone an incredible healer can also make the business fail to get traction.
The best massage therapists are often deeply caring, highly responsible, intuitive people. They notice everything. They step in quickly. They protect people. They fix problems before anyone else even notices them.
Those traits create incredible client experiences. But in business?
Those same instincts can slowly turn the owner into the bottleneck.
In this episode, I unpack why so many skilled healers struggle with leadership once they begin growing beyond themselves, and why the shift from practitioner to owner can feel surprisingly uncomfortable.
I talk about:
- Why healing and leadership often reward opposite behaviors
- How "being helpful" can accidentally create dependence in your team
- The hidden difference between empathy and conflict avoidance
- Why do many wellness owners avoid systems or swing too far into control
- How structure can actually protect your values instead of destroying them
- What "caring differently" really looks like as a leader
- The identity shift from hands-on healer to business builder
This episode is especially for massage therapists and wellness practice owners who:
- feel like everything still depends on them
- struggle to step back without guilt
- feel emotionally exhausted by leadership
- want more freedom without becoming "corporate"
- are trying to grow beyond their own hands without losing the heart behind their work
Brought to you by GlossGenius.
Are you dealing with gaps in your schedule? Clients who don't rebook? Low profits and high payment processing fees? When you're running your own practice, you don't have time to figure out where you're leaving money on the table especially when you're stitching together booking, payments, and clunky software that only makes things harder.
GlossGenius is the booking and business management platform built for massage therapists and wellness practitioners. It fills your calendar, automatically reBooks clients, upsells high-margin services, and has the lowest flat-rate payment processing fees in the industry. Plus all the HIPAA-compliant tools you need for charting, consents, and client records without the admin chaos.
More growth. Less busywork.
Use code SCALING at glossgenius.com/scalingwellness for 50% off your first two months of their Gold or Platinum plan.
Build a wellness business that gives you both time and income: www.scalingwellness.com
Book a free strategy call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Ever feel like your business is a treadmill that you can't get off of?
In this episode, I break down what it really takes to step away from your massage business for 30 days, without losing money or clients.
We'll get into:
- Why most businesses can't survive 30 days without the owner
- The quiet truth behind "time off"
- The real problem most people miss
- The emotional layer most people don't talk about
- The difference between the two versions of time off
- What actually has to be in place to step away
- The real constraint holding most owners back
- The math behind freedom
- Why $10K/month isn't enough to fully step away
- The real revenue and appointment target for freedom
This conversation is especially for massage business owners who feel fully booked, but still tied to every part of the business.
Brought to you by GlossGenius.
Are you dealing with gaps in your schedule? Clients who don't rebook? Low profits and high payment processing fees? When you're running your own practice, you don't have time to figure out where you're leaving money on the table especially when you're stitching together booking, payments, and clunky software that only makes things harder.
GlossGenius is the booking and business management platform built for massage therapists and wellness practitioners. It fills your calendar, automatically reBooks clients, upsells high-margin services, and has the lowest flat-rate payment processing fees in the industry. Plus all the HIPAA-compliant tools you need for charting, consents, and client records without the admin chaos.
More growth. Less busywork.
Use code SCALING at glossgenius.com/scalingwellness for 50% off your first two months of their Gold or Platinum plan.
Build a wellness business that gives you both time and income: www.scalingwellness.com
Book a free strategy call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
You've thought about it. Maybe more than once…What if I hire the wrong person?
What if they don't work out, clients notice, and you're stuck trying to undo the whole thing , financially and professionally?
Here's what I've seen over and over: a bad hire rarely starts with a bad person. It usually starts with a bad setup: unclear expectations, a rushed decision, no real onboarding, and no way to know if things are working.
In this episode, I break down exactly what creates a "bad hire" situation in the first place, and what to get right before you ever post a job listing.
I'll also walk you through the three things I screen for in every hire - what I call the Right Hire Equation, and why getting those right has less to do with luck and more to do with knowing what you're actually looking for.
Build a wellness business that gives you both time and income: www.scalingwellness.com
Book a free strategy call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Brought to you by GlossGenius.
Are you dealing with gaps in your schedule? Clients who don't rebook? Low profits and high payment processing fees? When you're running your own practice, you don't have time to figure out where you're leaving money on the table especially when you're stitching together booking, payments, and clunky software that only makes things harder.
GlossGenius is the booking and business management platform built for massage therapists and wellness practitioners. It fills your calendar, automatically rebooks clients, upsells high-margin services, and has the lowest flat-rate payment processing fees in the industry. Plus all the HIPAA-compliant tools you need for charting, consents, and client records without the admin chaos.
More growth. Less busywork.
Use code SCALING at glossgenius.com/scalingwellness for 50% off your first two months of their Gold or Platinum plan.
Today's episode, we break down the exact step-by-step plan on how to exploit your fellow massage therapist and get rich in the process.
Not really, BUT….this is an all too common issue we see inside the industry.
The exploitative model isn't an accident. It's been repeated so often that most therapists think it's just what happens when you grow. Low pay. Back-to-back clients. No breaks. No future. Replace them when they burn out. Repeat.
But that fear of becoming that owner is keeping you small.
In this episode we're breaking down exactly what not to do the steps that built the franchise model and got copied by independent owners who never questioned why. Then we're looking at what actually works: how to build an ethical, sustainable business that's good for you, your team, your clients, and your wallet.
Because there is a different way. And you don't have to choose between growing and staying the person you already are.
Brought to you by GlossGenius.
Are you dealing with gaps in your schedule? Clients who don't rebook? Low profits and high payment processing fees? When you're running your own practice, you don't have time to figure out where you're leaving money on the table especially when you're stitching together booking, payments, and clunky software that only makes things harder.
GlossGenius is the booking and business management platform built for massage therapists and wellness practitioners. It fills your calendar, automatically rebooks clients, upsells high-margin services, and has the lowest flat-rate payment processing fees in the industry. Plus all the HIPAA-compliant tools you need for charting, consents, and client records without the admin chaos.
More growth. Less busywork.
Use code SCALING at glossgenius.com/scalingwellness for 50% off your first two months of their Gold or Platinum plan.
Build a wellness business that gives you both time and income: www.scalingwellness.com
Book a free strategy call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "request-bb8f0694-3b83-4644-b17d-d755b9ce58ac-1" data-testid= "conversation-turn-230" data-scroll-anchor="true" data-turn= "assistant"> Growing from a solo practitioner into a team-based wellness business is one of the biggest transitions an owner can make. In this rebroadcast episode, we break down the foundational steps every massage and wellness entrepreneur should take before hiring their first team member.
Learn the key systems, mindset shifts, and leadership strategies needed to expand your practice while protecting the values and vision that make your business unique. You'll also hear practical guidance on preparing your business for growth and setting new hires up for long-term success.
If you're a massage therapist or wellness practitioner thinking about building a team, this episode delivers clear, actionable insights to help you scale with confidence and create a strong foundation for sustainable growth.
Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com
Trying to book more clients? Visit www.bookyourteamsolid.com to get access to the course.
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
What happens after you build a fully booked massage practice… and realize that's not the end goal?
In this interview, I sit down with Cody and Allyson of Two Hearts Bodywork to unpack what it really takes to grow beyond six figures in a massage therapy business without burning out your body or sacrificing your freedom.
From launching their brick-and-mortar practice with no safety net… To raising prices three times in two years… To building recurring revenue through memberships… To scaling into online income, digital products, and mentorship…
This conversation pulls back the curtain on what entrepreneurship can look like in 2026.
Inside this episode, we dive into:
• How to monetize an audience as a massage therapist • Why "fully booked" isn't the final level of success • Creating semi-passive income with digital products • Designing a 15-day work month while increasing revenue • Building systems that allow maternity leave, travel, and true time freedom • When (and why) to scale your practice with a team • The mindset shifts required to move from scarcity to abundance • Why mentorship is the fastest shortcut to business growth
Cody and Allyson share the honest evolution from hands-on practitioners to multi-revenue-stream entrepreneurs including the fears they had around hiring, scaling, and stepping into bigger rooms with bigger business owners.
If you're a massage therapist, bodyworker, or wellness business owner who wants more income, more freedom, and more control over your time, this episode will challenge the way you think about success.
Because being fully booked is great. But designing your life? That's next level.
Learn more about Cody and Allyson at: https://twoheartsbodywork.com/
Instagram: @twoheartsbodywork
Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com
Trying to book more clients? Visit www.bookyourteamsolid.com to get access to the course.
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
This rebroadcast episode dives into one of the hardest parts of running a wellness business: dealing with underperforming employees.
If you're unsure whether a team member needs coaching, clearer expectations, or a tough conversation, this episode will help you find clarity. We break down the real reasons behind poor performance, common leadership mistakes, and how to handle difficult situations without damaging your culture or burning yourself out.
Whether you're leading your first hire or managing a growing team, this episode will help you step into confident leadership and build a stronger, more aligned workplace.
Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com
Trying to book more clients? Visit www.bookyourteamsolid.com to get access to the course.
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
If you're constantly putting out fires, answering messages at all hours, and feeling like your wellness business can't run without you… this episode is for you.
In this episode of the Scaling Wellness Podcast, we break down the 4 essential systems every massage and wellness business needs to book more clients consistently without overworking yourself or your team. From client booking and follow-up to team management and day-to-day operations, you'll learn where most wellness businesses get stuck and how simple systems can unlock sustainable growth.
You'll discover why hustle isn't a growth strategy, how the right systems create clarity and momentum, and what to focus on first if you want more revenue and more freedom. Whether you're a solo practitioner or running a growing team, these systems are the foundation for scaling without chaos.
If you're ready to stop relying on memory, motivation, and "figuring it out as you go," hit play and start building a business that actually supports you.
Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com
Trying to book more clients? Visit www.bookyourteamsolid.com to get access to the course.
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
This isn't a "welcome back" episode. And it's definitely not an accident that this is our first drop of 2026.
We're rebroadcasting one of the most important conversations we've ever had about vision, strategy, and what actually moves you forward when everything feels unclear. If you've been feeling stuck, restless, or like you're standing on the edge of something but can't name it yet… this episode will hit differently now.
We've been quiet because we've been building. And before we announce what's coming next, this is the foundation you need to hear.
Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com
Trying to book more clients? Visit www.bookyourteamsolid.com to get access to the course.
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
From shy "operations girl" to the powerhouse behind a 20-year group practice, Ann Sousa's journey is anything but ordinary. In this inspiring episode, Ann, owner of Body & Soul Massage in Salem, MA, shares how a random postcard led her into massage therapy, how 9/11 pushed her into entrepreneurship, and how she transformed a small contractor-shared space into a thriving, employee-based wellness practice.
Ann opens up about the pivotal moment she chose real leadership, the mindset shifts that helped her scale, the hard lessons (including the firings she never forgot), and the systems, numbers, and vision that keep her business running strong.
Whether you're solo and dreaming bigger, already building a team, or craving the confidence to step into true leadership, Ann's story delivers the clarity, courage, and practical wisdom you need for your next chapter.
Learn more about Ann at: bodysoulsalem.com
Instagram: @bodysoulsalem
Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com
Trying to book more clients? Visit www.bookyourteamsolid.com to get access to the course.
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
In this new episode, interior designer and former massage therapist Jamie Smith, founder of Happy Haus Studios, reveals how wellness professionals can transform their treatment rooms into healing, high-performing spaces that elevate client experience and support long-term practitioner sustainability.
With nearly 20 years as an MT and a deep background in design, Jamie shares her unconventional journey from ballet and anthropology to bodywork, burnout, an injury, an MLM detour, and ultimately rediscovering her creative calling in interior design. Today, she specializes in designing restorative wellness environments for massage therapists, healers, and healthcare providers.
In this powerful conversation, you'll learn:
- Why thoughtful interior design is not a luxury but a foundational business strategy
- How your space impacts client retention, nervous system regulation, and treatment outcomes
- Practical upgrades for solo practitioners (including the #1 table investment you should make)
- How to start improving your space mood boards, color palettes, lighting, ergonomics & more
- The design mistakes many massage spaces unknowingly make
- Jamie's personal journey of reinvention and resilience
If you want your massage studio or wellness space to feel intentional, calming, and aligned with the results you want your clients to experience, this episode will open your eyes to what's truly possible.
Explore Jamie's work: Happy Haus Studios — https://happyhausstudios.com/
Tune in now to learn how to transform your space into a tool for healing, alignment, and business growth.
Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
In this rebroadcast episode of the Scaling Wellness Podcast, we continue our inspiring conversation with Teresa Zardus, founder of Zardus Art of Massage and Wellness Spa and the Zardus School of Massage.
Building a thriving wellness business is no easy feat but Teresa's story proves what's possible when passion meets purpose. From running a 24-room, Tudor-inspired spa to launching a massage school that educates and uplifts future practitioners, Teresa embodies true entrepreneurial success in the wellness industry.
In this episode, we dive deeper into:
- How Teresa finds and hires the right practitioners for her spa
- The biggest mistakes that taught her the most valuable lessons
- What corporate retail taught her about leadership and management
- The origin story behind the Zardus School of Massage
- How she manages multiple passions without burning out
- The toughest moments of her entrepreneurial journey and how she overcame them
- The future of her business in today's "new normal" wellness landscape
Whether you're a spa owner, wellness entrepreneur, or massage therapist dreaming of growth, this episode is packed with wisdom, authenticity, and practical inspiration.
Connect with Teresa: Website: zardusartofmassage.com Facebook: facebook.com/ZardusArtOfMassageWellnessSpa
Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
In this special rebroadcast of the Scaling Wellness Podcast, I'm bringing back one of my favorite Massage Boss Stories featuring Teresa Zardus, the visionary founder behind Zardus Art of Massage & Wellness Spa and Zardus School of Massage.
From leaving her corporate life to building a thriving wellness hub in a stunning 24-room Tudor-inspired building, Teresa's journey is the perfect example of passion meeting purpose. Today, she leads a team of 16 practitioners offering holistic and integrative wellness services from massage and skincare to shamanic healing and lifestyle coaching all designed to help clients rejuvenate and reconnect.
In this episode, Teresa and I dive into:
- How she built one of Maine's most respected wellness destinations
- The moment she knew massage not another path was her calling
- Her transition from corporate burnout to business ownership
- The marketing moves that fueled her early growth
- What it takes to hire and lead an aligned team of practitioners
Whether you're dreaming of opening your own spa or looking to scale your existing practice, Teresa's story is packed with inspiration and strategy for wellness entrepreneurs ready to build something meaningful.
Connect with Teresa: Website: zardusartofmassage.com Facebook: facebook.com/ZardusArtOfMassageWellnessSpa
Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
We're back with Part 2 of our Massage Boss Story featuring Elyse Badewitz, the passionate owner and operator of Spa Haus Nashville, one of the city's most-loved destinations for massage and spa services.
In this follow-up episode, Elyse continues to share her inspiring journey of growth, resilience, and leadership in the wellness industry. From navigating the challenges of COVID-19 to mastering team retention, she opens up about the realities of scaling a successful spa business without losing its heart.
In Part 2, Elyse dives deeper into:
- How her spa evolved through the challenges of COVID-19
- The retention strategies that keep clients coming back again and again
- What it really takes to scale your business beyond yourself
- Lessons learned from years of running a thriving wellness brand
If you're a spa or wellness business owner dreaming of growth, this episode is packed with insight, experience, and encouragement to help you take your next step.
Learn more about Spa Haus Nashville: spahausnashville.com
Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
We're taking it back to one of our favorite episodes from 2020. A powerful story of passion, growth, and grit in the wellness industry. In this rebroadcast of Massage Boss Stories, we revisit our conversation with Elyse Badewitz, owner and founder of Spa Haus Nashville.
From managing day spas and salons to launching her own dream business, Elyse shares how she built Spa Haus from a one-woman show into one of Nashville's top massage and skincare destinations.
In this episode, Elyse opens up about:
- How Spa Haus Nashville came to life and scaled rapidly
- Building a supportive, growth-driven team of 14+ staff
- Smart strategies for paying and leading her team
- Lessons learned from challenges including navigating COVID-19
- Her best advice for aspiring spa owners and leaders
Whether you're running your own wellness business or dreaming about it, this episode is packed with timeless insights and inspiration.
Learn more about Spa Haus Nashville: spahausnashville.com
Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
You're fully booked… now what? In this final episode of the Beyond Fully Booked mini-series, I'm breaking down what it really takes to scale from solo to group practice, and how to know if you're truly ready to make that leap.
We'll dive into the signs that show you're prepared to hire, the red flags that say you're not, and what it means to step into leadership as your business evolves. From managing demand and finances to developing the mindset of a studio owner, this episode is your roadmap to building a sustainable, freedom-filled group practice.
If your massage or wellness business is thriving and you're wondering what's next, this is the episode you don't want to miss.
Tune in now to learn how to confidently grow your business beyond fully booked without burning out.
Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com
Trying to book more clients? Visit www.bookyourteamsolid.com to get access to the course.
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
You're fully booked, now what? In this episode of the Scaling Wellness Podcast, I'm diving into the real challenges that come with growing from a solo massage therapist to a group practice owner.
From hiring your first team member to managing personalities, keeping culture strong, and handling the "boss burden," I'm breaking down the behind-the-scenes struggles no one warns you about, and how to overcome them without burning out.
If you've ever wondered what it really takes to scale your massage or wellness business (and keep your sanity along the way), this episode will help you prepare, plan, and grow with confidence.
Listen now to learn what to expect and how to build a group practice that runs smoothly, profitably, and sustainably.
Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com
Trying to book more clients? Visit www.bookyourteamsolid.com to get access to the course.
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
You're fully booked. Now what? In this episode of the Scaling Wellness Podcast, I'm diving into the mindset shifts that every massage therapist needs to make when transitioning from a solo practitioner to a group practice owner.
Going beyond the table means stepping into true leadership, which requires a whole new skill set. I'll break down what it really takes to lead a thriving team, build systems that actually work, and redefine success beyond your client schedule.
If you've ever wondered what it means to become the CEO of your massage business, not just the therapist behind it, this episode is your roadmap.
Tune in to learn how to lead, scale, and grow your practice without burning out—and take your wellness business beyond fully booked.
Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com
Trying to book more clients? Visit www.bookyourteamsolid.com to get access to the course.
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
In this episode of the Scaling Wellness Podcast, I’m breaking down what a group massage practice can really look like. From boutique teams of 3–5, to multi-location studios, multidisciplinary wellness centers, spas, and even mobile massage businesses—you’ll discover the different ways you can scale beyond a solo practice.
Whether you’re dreaming of building a close-knit team, creating a wellness hub, or expanding across locations, this episode gives you the clarity and inspiration to imagine your next step.
Tune in to part two of the Beyond Fully Booked series and start designing a group practice model that actually fits your vision, lifestyle, and goals.
Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com
Trying to book more clients? Visit www.bookyourteamsolid.com to get access to the course.
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
You’ve finally done it, you’re fully booked. Your calendar is packed, clients love you, and you’ve reached the goal most massage therapists dream of. But here’s the real question: what’s next?
In this episode of the Scaling Wellness Podcast, I’m breaking down what happens beyond fully booked. Should you stay solo and raise your rates? Explore new creative paths like teaching, products, or mentorship? Or take the leap into building a group practice so you can scale your impact, income, and freedom?
We’ll dive into the pros and cons of each path, the hard truths about staying solo, and why scaling into a team might be the most powerful step you can take for your future.
If you’re ready to grow past the treatment table and discover what’s possible for your massage business, this episode is your roadmap.
Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com
Trying to book more clients? Visit www.bookyourteamsolid.com to get access to the course.
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
In this episode of the Scaling Wellness Podcast, I’m joined by Rachel Hargrove, owner of Height of Health Massage, a thriving massage studio dedicated to helping clients achieve lasting wellness through intentional, results-driven bodywork.
Rachel’s path to success is filled with lessons every wellness entrepreneur can relate to. From growing her client base to building a practice rooted in both care and strategy, she’s created a model that proves you can balance passion with smart business decisions.
In our conversation, Rachel shares:
- The real strategies she used to attract and retain loyal clients
- How she overcame the early challenges of running her own practice
- The systems and processes that keep her studio thriving without burnout
- Why prioritizing both client results and therapist well-being leads to sustainable growth
Rachel’s story is one of resilience, creativity, and heart, a must-listen for any massage therapist, wellness business owner, or entrepreneur looking for inspiration and actionable insight.
Whether you’re just starting out or ready to take your practice to the next level, this episode is packed with wisdom that will leave you motivated and equipped to grow.
Tune in now and discover how Rachel built Height of Health Massage into a trusted name in wellness, and how you can apply her strategies to your own business.
Check out Rachel’s website: https://www.heightofhealthmassage.com/
Her Facebook Page:
https://www.facebook.com/heightofhealthmassage/
Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
In this episode of the Scaling Wellness Podcast, I’m pulling back the curtain on the exact strategies that took one massage business from zero to $30,000 per month in just one year.
I’ll walk you through the real numbers, the systems that made growth possible, and the critical shifts that kept clients coming back. From building the right offers to dialing in rebooking, team structure, and client experience, this isn’t theory; it’s a step-by-step look at what actually worked.
If you’ve ever wondered what it really takes to scale a massage or wellness practice to consistent, life-changing revenue, this episode will show you the roadmap.
Tune in now to see how $30k months become possible and how you can start applying these same strategies to your own practice.
Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com
Trying to book more clients? Visit www.bookyourteamsolid.com to get access to the course.
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
In this episode of the Scaling Wellness Podcast, I’m joined by someone who’s built one of Houston’s most beloved massage practices Zalla Otten, founder of Zalla Massage.
Zalla’s journey is anything but ordinary. From starting out in a spare bedroom to now running a thriving practice in a cozy 105-year-old cottage in Montrose, she’s grown her business to a team of 10 therapists, front desk coordinators, and a loyal client base that’s made Zalla Massage one of the most-reviewed massage studios in Houston.
But what really makes Zalla stand out is her combination of entrepreneurial drive, creativity, and heart. She’s not only a Licensed Massage Therapist but also a visionary studio owner who’s built her practice around high standards, client-centered care, and innovative approaches to growth.
In this episode, Zalla opens up about:
- How she went from working multiple jobs to launching her own practice, step by step.
- The unique marketing strategies that fueled her growth, from creative Groupon hacks to building a referral program that clients and partners love.
- The lessons (and mistakes) of hiring, managing, and building a culture that truly supports both therapists and clients.
- The reality of scaling up: what it’s like to run a seven-figure massage business, expand to multiple locations, and navigate tough decisions when things don’t go as planned.
- How returning to hands-on work reignited her passion, especially through fascia work and energy-focused bodywork.
Zalla’s story is honest, inspiring, and packed with wisdom for any massage therapist, wellness entrepreneur, or business owner looking to grow without losing themselves along the way.
Whether you’re dreaming of starting your own practice, hiring your first employee, or scaling to multiple locations, this conversation will give you the insights, tools, and encouragement you need to take your next step.
Tune in now to hear how Zalla built, stumbled, grew, and ultimately redefined success on her own terms.
Check out Zalla’s website: https://zallamassage.com/
Her Facebook Page:
https://www.facebook.com/ZallaMassage
Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
I’ve got a confession to make, and a promise to keep. For a while, I stepped back from delivering on what I said I would, and I know some of you have been waiting for the podcast to return in full force. Well, the wait is almost over.
In this episode, I’m opening up about what happened behind the scenes, why things didn’t go as planned, and most importantly, what’s coming next. Think of this as the reset. At this moment, we clear the slate and get ready for what’s going to be the most exciting chapter yet for the Scaling Wellness Podcast.
From fresh interviews with incredible massage and spa owners to solo episodes packed with actionable strategies, we’re coming back stronger, sharper, and more focused than ever. So stick with me, the best is yet to come.
Tune in now, and get ready for the comeback.
Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com
Trying to book more clients? Visit www.bookyourteamsolid.com to get access to the course.
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
We’re hitting pause for a summer break—but don’t worry, we’ll be back soon with even more inspiring episodes, fresh insights, and powerful conversations to help you grow your wellness business. Stay tuned—exciting things are on the way!
Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com
Trying to book more clients? Visit www.bookyourteamsolid.com to get access to the course.
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
In this episode of the Scaling Wellness Podcast, I’m sitting down with someone who’s redefining what it means to run a successful, client-centered massage business—Nadin Bailey, founder of MEND Massage Therapy.
A licensed massage therapist, registered yoga teacher, and lifelong student of movement, Nadin brings nearly a decade of expertise to the industry. With a background that combines advanced bodywork techniques and a BFA in Contemporary Dance, her deep understanding of anatomy and body mechanics shines through in every aspect of her work.
But what truly sets Nadin apart is her vision for MEND Studios—a space built not just for clients to heal, but for massage therapists to grow, thrive, and master their craft. From opening her first location to now running thriving studios in Brookfield and Mequon, Nadin shares the realities of building a team, maintaining high standards, and staying rooted in her passion for helping people feel—and function—better.
In this episode, Nadin opens up about:
- How her movement background enhances her massage techniques
- The challenges and rewards of building a massage studio focused on both client and practitioner success
- Why results-driven, highly skilled massage therapy sets MEND apart
- The lessons she’s learned as a business owner navigating growth, leadership, and building a standout brand
Whether you’re a solo practitioner, studio owner, or dreaming of creating your own wellness space, Nadin’s story and insights will inspire and empower you.
🎧 Tune in now to hear how Nadin built a thriving, results-driven studio—and how you can apply the same principles to your business.
Check out Nadin’s website: https://www.mendstudio.com/
Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Hey, DJ here—and if you’re a solo therapist dreaming about growing into a group practice, this episode is your heads-up and your how-to.
Going from solo to group sounds exciting—more clients, more revenue, more freedom, right? But what no one tells you is that the shift comes with a whole new set of challenges. It’s not just more of what you’re doing now—it’s a completely different game.
In this episode, I’m sharing the honest truth about:
- Why the skills that made you a great solo therapist aren’t the same skills you need to run a team
- The mindset traps that trip up most business owners when they start hiring
- What actually changes when you move from “practitioner” to “business owner”
- And how to avoid building a group practice that feels like a constant headache
If you’re thinking about hiring, managing a growing team, or already wondering why your dream practice feels so hard—you need to hear this.
🎧 Tune in now and let’s talk about what really happens when you make the leap from solo to group.
Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com
Trying to book more clients? Visit www.bookyourteamsolid.com to get access to the course.
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
In this episode of the Scaling Wellness Podcast, DJ sits down with Erin Stebbins—a massage therapist, coach, and entrepreneur with a deep understanding of what it takes to grow a practice that’s both sustainable and aligned with your values.
Erin shares her journey from a rebellious, creative teenager to a seasoned business owner who’s run both solo and multi-location massage practices. She reveals the messy beginnings of her business, how a Whole Foods chair massage gig led to buying a 25-employee company, and the hard-won lessons she’s learned along the way.
The conversation goes beyond just hiring and marketing. Erin dives into the mindset shift from being a technician to being an entrepreneur, the systems that free up mental bandwidth (personally and professionally), and why scaling doesn’t always mean “more”—it means “more aligned.”
She breaks down:
- The first things solo practitioners should outsource
- How to build systems that actually fit you
- Why personal assistants matter just as much as front desk staff
- The myths around being “fully booked”
- Why fun, freedom, and values are the real drivers of success
Whether you're solo, scaling, or somewhere in between, this episode is a masterclass in designing a business that doesn’t burn you out—but actually supports the life you want to live.
Check out Erin’s website: https://truebalancepainrelief.com/
Her Facebook: https://www.facebook.com/wrenkatthehealer/
Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Hey, DJ here—and if your brain feels like a browser with 47 tabs open and all of them are yelling at you… this episode is for you.
In today’s show, I’m breaking down 3 high-level hacks to help you cut through the chaos, stop chasing every shiny new idea, and finally focus on what really moves the needle in your wellness business. Whether you're juggling a full client load, growing a team, or just constantly pulled in a dozen directions, these mindset and strategy shifts will help you reclaim your clarity and your calendar.
Inside, we’ll talk about:
- How to prioritize your energy, not just your to-do list
- Why “just one more course” isn’t the answer
- And how to build momentum by doing less—but doing it better
If you’re tired of feeling overwhelmed and ready to get back in the driver’s seat of your business, this episode is your permission slip to slow down, simplify, and scale smarter.
🎧 Tune in now—your focus (and your sanity) will thank you.
Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com
Trying to book more clients? Visit www.bookyourteamsolid.com to get access to the course.
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
What happens when you combine a Ph.D.-level scientist’s brain with a passion for personal training, birth work—and business strategy? You get Laura Jawad, today’s guest on the Scaling Wellness Podcast and someone you absolutely need to know.
Laura is a personal trainer and birth doula-turned-SEO strategist who’s built not one, but two fully booked-out practices by mastering the art of SEO. She’s now on a mission to help women and service providers stop relying solely on social media and start showing up at the top of Google—so their dream clients can find them with ease.
In this episode, Laura breaks down:
- How SEO helped her fill her practice without dancing on TikTok or chasing algorithms
- What most wellness providers are doing wrong with their websites (and how to fix it)
- Her simple approach to getting found by the right clients online
- Why you don’t need to be tech-savvy or have a big team to start ranking
Whether you're brand new to SEO or looking to finally get serious about your website visibility, Laura's insights are clear, actionable, and deeply empowering. If you're ready to grow your wellness business without burnout, hustle, or paid ads—this episode is your roadmap.
Tune in now to discover how showing up on Google can book out your business!
Check out Laura’s website: https://www.laurajawadmarketing.com/
Her social media page:
https://www.instagram.com/heylaurajawad
SEO Simplified: laurajawadmarketing.com/scaling-wellness
How To Use ChatGPT To Write Schema Markup For Your Website:
https://www.laurajawadmarketing.com/blog/how-to-use-chatgpt-to-write-schema-markup/
Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Hey, DJ here! Let me ask you a question—how many people have walked through your doors, loved your service… and then never come back?
If you’ve been focused on getting new clients, but ignoring the goldmine of people who already know, like, and trust you—this episode is your wake-up call. Reactivating past clients is one of the easiest, fastest, and most affordable ways to grow your wellness business… and yet so many owners aren’t doing it.
In this episode, I break down:
- Why reactivation marketing beats chasing strangers (almost every time)
- The key reasons clients don’t come back—and how to fix it
- How to reconnect without feeling spammy or salesy
- Simple scripts, strategies, and tools to get clients booking again this week
You don’t need a fancy ad campaign. You don’t need to offer a discount. You just need to show up the right way and remind them why they loved you in the first place.
Let’s breathe life back into your business, starting with the people who said “yes” once.
Tune in now!
Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com
Trying to book more clients? Visit www.bookyourteamsolid.com to get access to the course.
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Hey, DJ here—and today, we’re talking about something real. If you’ve ever caught yourself saying, “I just don’t have the time” or “I can’t afford to grow my business right now,” this episode is especially for you.
I know what it’s like to feel stretched thin—emotionally, financially, and mentally. But here’s the truth: building a successful wellness business doesn’t always start with having more time or money. It starts with shifting how you think, plan, and prioritize. In this episode, I’ll show you how to move forward—even when your resources feel limited.
We’ll unpack:
- Why “no time” and “no money” aren’t the real problem (and what is)
- What you can do right now with the energy, capacity, and budget you already have
- The low-effort, high-impact strategies my clients use to grow even during their busiest, most cash-strapped seasons
- And how taking imperfect action today can unlock momentum for tomorrow
So if you’ve been waiting for the “perfect time” to grow your business… this is your wake-up call. You don’t need more to get started—you just need a better plan. Let’s get into it. 🎧
Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
We’ve got a powerhouse in the house! In this episode of the Scaling Wellness Podcast, I sit down with none other than Shari Aldrich—Massage Business Coach, 2x Massage School Owner, Massage Therapy Hall of Fame Inductee, and the expert currently helping massage schools grow, scale, and thrive.
Shair has been in the game for over two decades. In that time, she’s built multiple successful massage schools and now dedicates her time to helping massage school owners and educators scale their businesses with clarity and confidence.
We dive deep into:
- What it takes to run and grow a successful massage school in today’s climate
- The difference between teaching massage and building a business that lasts
- The biggest challenges she sees school owners facing (and how to overcome them)
- Her take on the mindset shifts massage professionals need to grow into true business owners
- And the legacy she's working to leave behind for the next generation of industry leaders
Whether you're a solo practitioner, a school owner, or dreaming of building something bigger, Shair’s insights will absolutely light a fire in you.
🎧 Tune in and soak up the knowledge from one of the greats. You’ll walk away inspired, motivated, and ready to take your next big leap.
Check out Shari’s website: https://sharialdrich.com/
Her social media page:
https://www.instagram.com/shari_aldrich/
Her stand-up comedy video link
Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Ever feel like you're stuck in the same place with your business, wondering what it takes to break through to the next level? In this episode of the Scaling Wellness Podcast, I’m breaking down the four distinct stages of growing a wellness business—so you can identify exactly where you are, what’s holding you back, and how to push forward with confidence.
I’ll walk you through each stage, from the early grind of being a solo practitioner to building a fully scalable, thriving wellness business. You’ll learn the common challenges at each phase, the mindset shifts required to level up, and the key systems that separate struggling owners from those who scale successfully.
If you’re ready to stop feeling stuck and start making real progress toward a business that supports your life (instead of running you into the ground), this episode is for you. Tune in now and let’s map out your path to the next stage of growth!
Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Do you ever feel like no matter how much you check off your to-do list, you’re still not getting ahead? You’re busy all day, but your business still feels stuck? In this episode of the Scaling Wellness Podcast, I’m breaking down why traditional to-do lists might actually be slowing you down—and what you should be doing instead to create real momentum in your business.
I’ll share the mindset shifts and strategies that have helped my clients move past the endless cycle of “busy work” and start making meaningful progress. It’s not about doing more—it’s about focusing on the right things that will actually grow your business, free up your time, and help you scale without burning out.
If you’re ready to stop spinning your wheels and start seeing real results, this episode is for you. Tune in now and learn how to ditch the never-ending to-do list and start making powerful, strategic moves in your wellness business!
Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
What if I told you that spending just 30 minutes on documentation could completely change the way your business operates? In this episode of the Scaling Wellness Podcast, I’m breaking down why documentation isn’t just some boring admin task—it’s the key to reducing chaos, scaling your business, and finally getting some breathing room as an owner.
I’ll walk you through the simple but powerful ways documentation can streamline your operations, make training your team easier, and ensure your business runs smoothly without you having to micromanage every little thing. Whether it’s step-by-step procedures, client workflows, or team expectations, having things written down is the secret weapon to long-term growth and sanity.
If you’re tired of repeating yourself, constantly putting out fires, or feeling like your business falls apart the second you step away, this episode is for you. Tune in now and learn how just 30 minutes of documentation can set you up for massive success!
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
We’re shaking things up! After a stretch of solo episodes, we’re back with a powerful interview that you won’t want to miss!
In this episode of the Scaling Wellness Podcast, I sit down with Krista Dicks, an experienced wellness entrepreneur who turned her passion into a thriving business. Her story is one of resilience, smart decision-making, and the willingness to evolve beyond just being a hands-on practitioner.
Krista shares the biggest lessons from her journey—how she built her business from the ground up, her leadership challenges, and the mindset shifts that helped her scale successfully. We talk about the struggles of transitioning from solo practitioner to business owner, why hiring the right team is crucial, and how she set up systems that allowed her business to grow without burning out. She doesn’t hold back on the real struggles, the mistakes she made, and what she’d do differently if she had to start over.
If you’ve ever wondered what it takes to build a successful wellness business beyond just working with clients, this episode is packed with insights that will leave you craving more. Tune in now and learn how to take your practice to the next level!
Check out Krista’s website: http://www.theradicalrmt.com/
Her social media pages:
https://www.facebook.com/theradicalrmt/
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Let’s be real—if you’re running your wellness business without solid systems in place, you’re setting yourself up for stress, burnout, and stalled growth. In this episode of the Scaling Wellness podcast, I’m diving into the essential systems every wellness business owner needs to create consistency, improve efficiency, and scale without chaos.
We’ll explain why "winging it" isn’t a strategy, the key areas where structured systems make the biggest impact, and how to set up processes that give you back time while increasing revenue. Whether it’s streamlining client bookings, optimizing team management, or automating day-to-day operations, these strategies will help you run your business smarter, not harder.
If you’re tired of feeling like everything depends on you, this episode is your roadmap to freedom. Tune in now and start building the systems to take your wellness business to the next level!
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Let’s be real—if you’re running your wellness business without solid systems in place, you’re setting yourself up for stress, burnout, and stalled growth. In this episode of the Scaling Wellness podcast, I’m diving into the essential systems every wellness business owner needs to create consistency, improve efficiency, and scale without chaos.
We’ll break down why "winging it" isn’t a strategy, the key areas where structured systems make the biggest impact, and how to set up processes that give you back time while increasing revenue. Whether it’s streamlining client bookings, optimizing team management, or automating day-to-day operations, these strategies will help you run your business smarter, not harder.
If you’re tired of feeling like everything depends on you, this episode is your roadmap to freedom. Tune in now and start building the systems that will take your wellness business to the next level!
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
What if the advice you’ve been following is actually keeping you stuck? In this episode of the Scaling Wellness podcast, I’m busting the five biggest myths that could be slowing down your business growth. Whether it’s marketing misconceptions, team-building struggles, or the fear of stepping back from hands-on work, we’re tackling the limiting beliefs that keep wellness business owners from scaling.
I’ll break down why these myths persist, the real strategies that lead to success, and how shifting your mindset can open the door to more revenue, freedom, and sustainability. If you’ve ever felt like you’re doing all the “right” things but still aren’t seeing the growth you want, this episode is for you.
Tune in and let’s debunk these myths together—because the truth is, scaling your business doesn’t have to be as hard as you think!
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Feeling inspired by the fresh start of a new year? Let’s channel that energy into making 2025 your most successful and fulfilling year yet. In this episode, I’ll guide you through actionable steps to set goals that stick, build momentum, and create a sustainable plan for growth.
We’ll break down the essentials—how to identify the right goals, avoid burnout, and balance ambition with strategy. This isn’t about overloading your plate or adding more to your to-do list. It’s about working smarter, focusing on what truly moves the needle, and building a business that serves your clients and your life.
If you’re ready to stop dreaming and start doing, this episode is your blueprint for success. Tune in and let’s create a game plan to make this year your best one yet!
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Happy New Year! It’s that time when resolutions are fresh, motivation is high, and dreams for a better business are top of mind. In this special kickoff episode, I’ll guide you through how to turn those January resolutions into actionable strategies that bring real growth and revenue to your wellness business in 2025.
We’ll discuss why many business resolutions fail and how to avoid the common traps that keep you stuck. I’ll share practical ways to align your goals with your daily actions, create a roadmap for success, and build the habits that will help you achieve more without burning out. Whether you’re aiming to grow your team, double your revenue, or finally reclaim your work-life balance, this episode is packed with advice to make it happen.
If you’re ready to ditch vague resolutions and start the year with clear, powerful actions, tune in now, and let’s build the business (and life) you’ve been dreaming of!
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Happy New Year and welcome to a special episode of the Scaling Wellness podcast! As we kick off 2025, I’m taking a moment to reflect on the incredible stories and lessons shared by the amazing massage and spa owners featured on the podcast throughout 2024.
From personal breakthroughs to business triumphs, these entrepreneurs opened up about their challenges and the creative solutions that helped them thrive. Whether you’re looking to scale your business, build a stronger team, or find balance in your personal life, this episode is packed with relatable, inspiring insights that will motivate you to confidently tackle the year ahead.
Tune in as we revisit past year's most memorable answers and moments. Let their experiences guide you and spark new ideas for your journey. This is an episode you won’t want to miss—let’s make 2025 your best year yet!
This episode features:
Emily Woodside of Purity Day Spa
Meagan Ford of Integrated Massage and Wellness
Wendy Piedad of Wand and Willow Day Spa
Eric Oliver of Beyond Exercise
Venise Dixon of Indulgence Health
Matthew Smith of BodyLogic
Tara Tuveson of The Cove Massage Studio
Nicole & Brynn of Modern Mind Body
Karen Awender of Uptown Haven Wellness Professionals
Tracey Morris of Therapeutic Massage and Wellness Spa
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Hey there, and welcome back to the Scaling Wellness podcast! Over the years, I’ve had the privilege of working with hundreds of wellness business owners, and in today’s episode, I’m sharing the most impactful lessons I’ve learned from those experiences. These are the insights that can help you overcome common challenges, avoid costly mistakes, and take your business to the next level.
From mastering your mindset to optimizing your team’s performance, I’ll break down the strategies that truly make a difference. Whether you’re struggling to retain clients, manage growth, or scale sustainably, this episode is packed with actionable advice proven to work across the wellness industry.
If you’re ready to learn from the successes (and stumbles) of others and accelerate your own growth, this episode is a must-listen. Tune in to gain clarity, confidence, and the tools to build a thriving wellness business.
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Welcome back to the Scaling Wellness podcast! In this exciting series continuation, I’m diving into the next critical steps to help you double your wellness business revenue. If you’ve been looking for actionable strategies to break through your current ceiling and create sustainable growth, this episode is packed with insights you can’t afford to miss.
We’ll explore the essential systems, team dynamics, and operational tweaks that make scaling possible without burning yourself out. From creating a high-performing team to optimizing your client experience, these strategies are designed to work for wellness business owners at any stage.
If you’re serious about scaling your business and building a future you love, this episode will give you the tools to get there. Tune in, take action, and let’s make your revenue goals a reality!
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Are you ready to take your wellness business to the next level? In this episode, I’m diving into the first steps of a proven framework to help you double your revenue. Whether you’re stuck at a plateau or just looking for fresh strategies, this is where the transformation begins.
We’ll unpack the foundational changes you need to make, from mindset shifts to practical business adjustments, to start seeing exponential growth. This isn’t just about working harder—it’s about working smarter, setting the stage for sustainable success while keeping your clients and team happy.
If you’re ready to stop spinning your wheels and start scaling like a pro, this episode is your roadmap to doubling your revenue. Tune in, take notes, and get ready for part two, where we’ll dive even deeper into the actionable strategies you can implement today.
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Are you ready to cut through the noise and focus on what’s actually working in the world of wellness business marketing? In this episode, I’m diving into the strategies, tactics, and tools that are delivering results for wellness entrepreneurs right now. No fluff—just actionable advice you can start implementing today.
We’ll explore the key trends driving client engagement, how to avoid wasting time and money on outdated methods, and what you need to prioritize to grow your business. Plus, I’ll share insider insights from my own clients, along with practical tips that will help you maximize your marketing efforts without feeling overwhelmed.
Whether you’re looking to fill your team’s schedule, attract more clients, or refine your marketing approach, this episode is packed with strategies to help you scale effectively. Tune in to learn what’s working now—and how to make it work for you!
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Have you been throwing spaghetti at the wall, hoping your marketing sticks? Or maybe you've heard of the “one salad diet” but never thought about how it applies to running a successful wellness business. In today’s episode, I’m breaking it all down—how simplicity and focus can transform both your personal and professional life.
We’ll dive into the dangers of scattered marketing efforts and why consistency, much like sticking to one salad every day, is the secret to sustainable growth. I’ll share insights from my own experiences and explain why many business owners waste time and money on strategies that just don’t work. Instead, I’ll show you how to cut through the noise, build a clear marketing plan, and stop the endless cycle of guesswork.
If you’re ready to ditch the chaos and focus on strategies that bring results, you don’t want to miss this! Plus, I’ll be sharing all about Book Your Team Solid, my affordable course designed to help you fill your team’s schedule and grow your wellness practice with ease. Tune in, simplify, and start scaling today!
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Do you ever feel like you’re tossing money at marketing and crossing your fingers it works? In today’s episode, we’re taking the mystery out of setting a marketing budget. I’ll walk you through three essential methods for determining the right budget for your massage or wellness business—whether you aim for steady growth or take your practice to new heights.
We’ll dig into budgeting based on your revenue, goals, and available resources, so you can confidently invest in strategies that bring clients through the door. And as a bonus, I’m excited to share insights from my new course, Book Your Team Solid—crafted to be the ultimate guide for scaling your team’s bookings, all at a game-changing price of just $9.
If you’re ready to move past guesswork and make every dollar count, this episode is for you. Tune in, and let’s make your marketing budget work as hard as you do!
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Are you posting on social media only to hear crickets? It’s time to change that! In today’s episode, I break down the two essential types of posts that will grab attention, get shares, and turn followers into paying clients. Whether you’re trying to reach new audiences or connect with your ideal clients, these strategies will give your social media presence the boost it needs.
We’ll explore the “Oh, I Need That” posts that showcase the irresistible appeal of your services and the “Hey, That’s Me” posts that create a personal connection with your audience. When your content is engaging, relatable, and shareable, your followers will go from passive scrollers to excited clients.
Tune in to discover how to build a stronger social media strategy that fills your schedule, boosts your business, and makes social media work for you. If you’re ready to go further, check out the Scaling Wellness Intensive at scalingwellness.com/chat to get tailored strategies for growing your practice.
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Follow us on Instagram: www.instagram.com/scalingwellness
Are you struggling to crack the marketing code for your massage business? In today’s episode, I break down three powerful marketing frameworks that can help you consistently book more clients without burning out or relying on unpredictable word-of-mouth. Introducing "Seeds, Nets, and Spears"—strategies that will transform how you approach marketing and ensure your team’s schedule is filled with the right clients.
Whether it’s cultivating long-term relationships (seeds), launching laser-targeted marketing campaigns (spears), or casting a wide net to attract more clients (nets), this episode is packed with actionable insights to get your business moving. I’ll dive into how each strategy works, how to implement them in your practice, and why mastering these approaches is crucial to your success.
Plus, get a sneak peek at my upcoming course, Book Your Team Solid, designed to help you take these strategies and fill your team’s calendar—fast! And the best part? You’ll get it for under $10.
Tune in now and start scaling your wellness practice like never before.
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Is word-of-mouth not cutting it anymore when it comes to growing your wellness practice? You’re not alone! In today’s episode, I dive deep into why relying solely on word-of-mouth can hold you back, especially as you grow and expand your team. Whether you’ve got a few therapists or a larger group, scaling beyond this stage requires a different mindset and marketing strategy.
I’ll break down how you can shift from passive, inconsistent growth to intentional, scalable marketing approaches that will fill your team’s schedule and boost your revenue. You’ll also get a sneak peek into my new course designed to help you market your entire team and bring in more clients—without the guesswork.
If you’re ready to grow beyond word-of-mouth and take your wellness practice to new heights, this episode is packed with actionable tips and strategies to get you started. Tune in now and learn how to scale your business like never before!
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
In this episode, we catch up with Tracey Morris, owner of Therapeutic Massage and Wellness Spa, whose incredible journey has transformed her business and life. Tracy opens up about the challenges she faced as a solo practitioner, working 10-12 hour days, doing everything from massage therapy to laundry and emails. After connecting with us, she took a leap of faith and made pivotal changes that helped her double her revenue—growing from $180,000 to over $334,000 in just one year!
Tracey shares her experience of scaling her business, expanding her team, and opening a new location—all while maintaining the quality care her clients love. From increasing her client database by 1,000+ clients to learning how to delegate and take control of her time, Tracy’s story is a testament to the power of resilience, coaching, and strategic growth.
Tune in to hear how Tracey transitioned from burnout to breakthrough, and how you can apply her lessons to grow your own business—without sacrificing quality or your sanity. Plus, learn how our intensive coaching played a key role in her success!
Check out Tracey’s website: https://www.massageandwellnessspa.com/
Her social media pages:
https://www.facebook.com/traceystherapeuticmassageandwellnessspa/
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Feeling stuck at the $10k-$20k/month mark? If your business seems to hit a plateau, with revenue coming in waves and leaving you exhausted, you're not alone. In today’s episode, we dive into how to break through this frustrating barrier, exploring why it happens and the five crucial shifts you need to make to surpass it—beyond just ramping up marketing or expanding your team.
We'll start by uncovering why you might be stuck at this level: from being overworked and burned out to facing the challenges of managing a busy schedule and a growing reputation. Learn how what got you here won’t necessarily take you further and why a new approach is essential.
Then, discover the transformative shifts needed to elevate your business: upgrading your vision, focusing on what truly matters, refining your systems, and shifting your mindset. If you’re ready to break free from the hamster wheel of endless tasks and unlock your business's full potential, tune in and see how our intensive coaching can guide you to new heights.
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
In today's episode, we delve into the inspiring entrepreneurial journey of Karen Awender, the founder of Uptown Haven Wellness Professionals, as she shares her experience of starting a business from the ground up in an undesirable area and transforming it into a thriving wellness center.
With a year of hard work and dedication, Karen and her partner breathed life into their space, doing everything from crafting their own countertops to creating a warm and inviting atmosphere.
From the early challenges of finding a business name and logo to learning the complexities of client management and team leadership, Karen's journey is a testament to the unwavering commitment required to build a successful enterprise.
Through her dedication, Uptown Haven quickly grew from having no clients to serving approximately 2,000 individuals, offering massage therapy, skincare, and aesthetic medical services.
Karen's ability to adapt and navigate the demands of entrepreneurship is truly inspiring, from initially working around client needs to establishing clear boundaries and providing a welcoming yet professional environment for her team and clients alike.
In this episode, she shares her insights, experiences, and valuable advice for aspiring business owners based on her own learning experiences.
So, tune in to gain invaluable perspectives on starting and growing a small business, and to be inspired by Karen's unwavering commitment to pursuing her passion and creating a haven for wellness.
Check out Karen’s website: https://www.uptownhavenwellness.com/
Her social media pages:
https://www.facebook.com/UptownHaven
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
What if I told you that you could make more money, book more clients, and boost your profits—without investing in more marketing, adding new services, or expanding into retail? Sounds too good to be true, right? In this episode, I’ll reveal how some of my clients have doubled their business and hit six figures without spending an extra dime on marketing. Spoiler: it's all about making small but powerful tweaks.
We’ll dive into three key strategies that can transform your business: from fixing your team’s rebooking consistency, to reactivating past clients, and optimizing your schedule to serve more clients with the resources you already have. These are actionable steps you can implement today to increase revenue without the marketing spend.
If you’re ready to take your business to the next level, this episode is for you. And if you want personalized help to accelerate your growth, don’t miss out on our intensive coaching offer! Tune in and start scaling your success.
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Welcome to the Scaling Wellness podcast! In this episode, we delve into the inspiring journey of Nicole Miller, the determined owner of Miller Massage, a boutique day spa in Surprise Arizona.
Nicole's story is one of resilience, as she shares her experiences of overcoming financial challenges to build a successful business from the ground up.
Throughout the episode, Nicole reflects on the obstacles she faced during the pandemic, including losing and regaining clients, expanding her business, and transitioning from a solo practitioner to managing a growing team.
She offers valuable insights into the mental shift required to embrace her role as a business owner, the complexities of handling finances, and the significant decision to switch her team from independent contractors to W-2 employees.
Nicole's candid discussion also touches on the realities of running a small business, from the impact of COVID-19 to managing client retention and salon policies. Her experiences with marketing strategies like Groupon, strong cancellation policies' importance, and relentless determination offer practical lessons for entrepreneurs in any industry.
Join us as we explore Nicole's journey of passion, perseverance, and entrepreneurial spirit.
Check out Nicole’s website:
https://millermassage.com/
Her social media pages:
facebook.com/millermassage/
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Struggling to keep your clients coming back? If you’re sending new clients to your team but can’t seem to get them to rebook, this episode is for you. As we transition from summer to fall, many of my 1:1 clients face the same challenge. You’re great at what you do, but success isn’t just about attracting clients—it’s about retaining them.
In this episode, we tackle a common mistake: assuming that your team should just "get it" after being shown once. It’s not enough to explain things once and expect mastery. We’ll explore "The Training Trinity"—a powerful approach to ensure your team has the systems, accountability, and repetition they need to succeed in rebooking.
Your business deserves the same care you give your clients. If you’re ready to build a thriving, sustainable, high-revenue, low-stress business, you’ve got to put in the work on your business, not just in it. And remember, you don’t have to do it all alone—discover how our intensive coaching can help you elevate your team's performance.
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Are you struggling with team members who just aren't meeting the mark? Whether it's a lack of motivation, skill gaps, or a negative attitude, dealing with underperforming employees can feel like a daunting task.
In this episode, we dive deep into the strategies and techniques that can transform your most challenging employees into valuable assets. From identifying the root causes of poor performance to implementing effective coaching methods, we provide actionable steps to help you navigate these tough situations with confidence.
Tune in and learn how to build a stronger, more cohesive team by addressing the issues that matter most. This isn't just about management—it's about leadership that inspires change. Don't miss out!
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
In this inspiring story, we've witnessed the remarkable transformation of Tara Tuverson's solo massage practice into a thriving group business, The Cove Massage Studio.
From starting with zero clients in a new town to generating nearly $30,000 in monthly revenue, Tara's success was not mere luck, but the result of strategic planning, effective mentorship, and innovative marketing techniques.
Tara's story is a testament to the power of vision, perseverance, and the implementation of proven strategies.
By tuning in and applying the insights shared here, you too can take your practice to new heights and achieve remarkable growth.
Check out Tara’s website:
https://www.thecovemassagestudio.com/
Her social media pages:
https://www.facebook.com/thecovemassagestudio
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
In this episode of Scaling Wellness Podcast, we tackle how to stop the revolving door of employee turnover that plagues many practices.
Discover how to attract the right people by articulating your core values, avoid desperate hiring mistakes, and implement retention strategies that truly work. We dive into effective management practices, balancing guidance with autonomy, and the power of recognizing and rewarding your team to boost morale and loyalty.
Tune in for actionable advice that will help you create a stable, dedicated workforce and transform your business's success.
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Today, Emily Woodside is the proud co-owner of Purity Day Spa, a full-service day and med spa in Oklahoma City, boasting 17 amazing team members.
Emily and her husband founded Purity Day Spa after being inspired by their travels and visits to local spas. Despite not being massage therapists or aestheticians, they turned their vision into reality, growing their business from scratch to a thriving team of over 12 practitioners in just three years, all during the challenges of the COVID-19 pandemic.
In this episode, we revisit our conversation with Emily to explore how they navigated and grew during the COVID shutdowns, how implementing EOS revolutionized their business processes and management, and the key areas of growth that are essential for managing a large team effectively.
Tune in to gain insights and inspiration from Emily's incredible journey!
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Get ready to be inspired as we uncover the secrets of growing your practice from zero to $10k, $50k, and even $100k per month.
In this episode, we dive into the transformative journey of evolving from a hands-on business to an independent powerhouse, and ultimately creating a thriving enterprise that flourishes without you. Discover the strategies to elevate your massage business to seven figures and beyond.
Ready to take your practice to the next level?
Visit www.scalingwellness.com/chat
and let's start scaling your success together. Tune in and let's make it happen!
Learn more at www.scalingwellness.com
Follow us on Instagram: www.instagram.com/scalingwellness
Together, we'll tailor a plan to turbocharge your business journey and propel you toward success!
In this episode of The Scaling Wellness Podcast, I’ve had the privilege of learning about the inspiring story behind BodyLogic, an intimate boutique massage therapy practice in rural West Virginia.
The founder, Matthew E. Smith, has built a business that goes beyond just relaxation, offering a comprehensive approach to wellness by blending different modalities to cater to diverse client needs.
With over fifteen years of experience as a licensed massage therapist and myofascial release specialist, Matthew has honed his skills in deep tissue and Dalton's Myoskeletal Alignment Technique, empowering his clients to achieve optimal wellness.
This episode has provided a captivating glimpse into the mind and success of a true wellness entrepreneur, inspiring us to explore the power of integrative care and the transformative impact it can have on individuals and communities.
We delve into:
- Balancing business growth with personal passion
- The challenges and rewards of managing a diverse team
- The importance of a supportive and unified work environment
- Tips for navigating interpersonal dynamics in the workplace
Check out Matthew’s website:
https://www.bodylogicclinic.com/
His social media pages:
https://www.facebook.com/Bodylogicclinic
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
In today's episode, we dive deep into essential strategies for practitioners looking to expand their teams. Transitioning from a solo operation to managing a team is a significant step, and we’re here to guide you through it with ease.
In this episode, we discuss:
- The critical elements you need in place before expanding your team.
- Practical advice on maintaining business values and vision.
- Steps to ensure your new hires are set up for success.
This episode is packed with actionable tips to help you make informed decisions and set a strong foundation for your growing wellness practice.
Plus, don’t miss out on our Free Hiring Kit! Visit scalingwellness.com/hiring-kit-download to grab your complimentary checklist, interview questions, and a sample job ad template.
Ready to Scale Faster?
If you’re eyeing significant growth and aiming for those $50k months, I’d love to chat with you. Schedule a strategy session with me at scalingwellness.com/chat and let's accelerate your journey to success.
Stay Connected:
- Follow us on Instagram: @scalingwellness for updates and highlights.
- For more insights and resources, visit scalingwellness.com.
Welcome back to another episode of the Scaling Wellness podcast!
Today, we're joined by Venise Dixon. Venise is the owner and founder of Indulgence Health, a boutique wellness practice in Maryland. After a career in engineering, Venise recognized the lack of representation for Black communities in the wellness industry. She trained in massage therapy and started a mobile business in 2007, later expanding into a multidisciplinary wellness oasis in 2014.
Indulgence Health offers a range of services, including massage, yoga, acupuncture, counseling, and skincare, providing holistic healing experiences. Venise's vision is to create a space of representation and inclusivity for underserved communities, offering services that provide relief from pain, depression, and anxiety.
We delve into:
-
Representation Matters: Delve into the significance of representation in the wellness industry, particularly for black communities, and the impact of creating safe spaces for all individuals to access holistic care.
-
Navigating Growth: Hear Venise's insights on scaling her business, from making strategic hires to cultivating a diverse team of practitioners aligned with her vision.
-
The Role of Business Coaching: Venise emphasizes the value of having a business coach to navigate entrepreneurship. Coaching provided guidance, accountability, and support, helping them overcome challenges and achieve their goals.
-
Managing Growth and Delegating Responsibilities: Venise described her experiences of relinquishing responsibilities, like bookkeeping, and the benefits of seeking specialized expertise to streamline operations.
-
Navigating Financial Matters: Venise’s shift from fear-based decision-making to a more confident and strategic approach, as well as the importance of seeking knowledgeable professionals, such as CFOs and tax advisors, to support financial management.
Check out Venise’s website:
https://www.indulgencemb.com/
Her social media pages:
https://www.facebook.com/IndulgenceHealth
https://www.instagram.com/indulgencehealth/
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Get ready to supercharge your business mindset with a brand-new episode of the Scaling Wellness Podcast!
In this solo deep dive, we're uncovering the game-changing secrets hidden within five powerhouse books. Whether you're a seasoned entrepreneur hungry for fresh insights or just dipping your toes into the world of business ownership, this episode is your ticket to unlocking next-level growth.
Join us as we explore the wisdom packed into "The E Myth Revisited" by Michael E. Gerber, SYSTEMology: Create Time, Reduce Errors and Scale Your Profits with Proven Business Systems" by David Jenyns, "Clockwork: Design Your Business to Run Itself" by Mike Michalowicz, "Making Money Is Killing Your Business" by Chuck Blakeman, and "Traction: Get a Grip on Your Business" by Gino Wickman. These aren't just books – they're your roadmap to success, guiding you through the twists and turns of entrepreneurship with clarity, purpose, and undeniable results.
If you're ready to revolutionize your approach to business growth, this episode is your golden ticket. Dive deep into the show notes for links to each must-read book and unlock the secrets to working smarter, growing faster, and achieving your wildest business dreams.
But wait, there's more! Don't miss your chance to schedule a 1-on-1 strategy session with us at www.scalingwellness.com/chat.
Learn more at www.scalingwellness.com
Follow us on Instagram: www.instagram.com/scalingwellness
Together, we'll tailor a plan to turbocharge your business journey and propel you toward success!
Welcome back to another episode of the Scaling Wellness podcast!
In today's episode, we delve into the inspiring journey of Eric Oliver, a visionary physical therapist and the founder of Beyond Exercise, a comprehensive physical therapy and fitness facility. Born in California to immigrant Filipino parents, Eric was instilled with values of hard work from an early age, a trait that would shape his entrepreneurial path in the medical field.
Beyond Exercise is not your typical physical therapy center. Eric's vision was to create a practice free from the constraints of insurance limitations, focusing solely on what's best for the patient. With a team of 10 physical therapists, 5 fitness coaches, and various wellness experts including massage therapists, health coaches, and Pilates instructors, Beyond Exercise offers a holistic approach to wellness that prioritizes individualized care and results.
We delve into:
- Breaking Free from Insurance Constraints: Eric shares his journey of dissatisfaction within the traditional medical system and his decision to forge a new path focused on patient-centric care.
- Working with Complex Cases and Athletes: Beyond Exercise specializes in treating complex cases and working with athletes, providing insights into the challenges and rewards of such specialized care.
- Scaling a Wellness Practice: With a large team and a wide range of services, Eric discusses the challenges and triumphs of scaling Beyond Exercise, including implementing an entrepreneurial operating system inspired by the book "Traction: Get a Grip on Your Business."
- Balancing Roles: As both owner and practitioner, Eric navigates the delicate balance of managing the business while ensuring team and patient satisfaction.
Whether you're a solo practitioner or aspiring to scale your wellness practice, this episode offers valuable insights into building a successful business focused on patient care and community impact. Join us for an enlightening conversation with Eric Oliver of Beyond Exercise!
Check out Eric’s website:
https://www.gobeyondexercise.com/
His social media pages:
https://www.facebook.com/goBeyondExercise/
https://www.instagram.com/gobeyondexercise
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Are you currently facing challenges in retaining clients and ensuring a fully booked schedule for your team?
In this insightful episode, we delve deep into providing you with practical and actionable advice on not only identifying your ideal clients but also crafting tailored marketing strategies that will resonate with them.
Additionally, we offer valuable insights on employee retention strategies to help you build a strong and dedicated team that will drive the success of your business.
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
In this special episode of the Scaling Wellness podcast, we delve into a pivotal transformation in the wellness industry: the shift from solo practitioner to team manager.
Join us as we explore the profound changes in mindset experienced by wellness professionals as they transition into leadership roles.
From navigating challenges to embracing growth, this compilation episode offers invaluable insights and inspiration for those embarking on their own leadership journey in the wellness world.
This episode features:
Danielle Ratliff. Danielle is the former owner of Serenity Now Massage Therapy in Cornelius, North Carolina. She currently owns a writing and marketing company called Joyful Rising.
Danielle has compassionately empowered thousands on well-being journeys as a Contributing Writer, Holistic Wellness Radio Show Host, Licensed Massage Therapist, Registered Dietitian, and Mental Health Advocate.
Julie Miller-Wilson. Julie is the co-owner of Body Kneads, Etc a spa, coffee shop & boutique fitness center in Lebanon, TN.
Julie and Heather studied massage therapy at Southeastern Institute and continued their massage therapy education in Myofascial Trigger Point Therapy at the MYO Pain Institute, Chicago. Both Heather and Julie are "working partners" at the spa, and are licensed Neuromuscular massage therapists and specialize in Myofascial Trigger Point Therapy.
Kelley Silva. Kelley, the proud owner of All About the Massage in Westford, MA, has been dedicated to providing top-notch therapeutic massage services since 2010. With a team of skilled practitioners, her practice has become a trusted hub for relaxation and pain relief within the Westford community.
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Welcome back to the Scaling Wellness podcast!
In this episode, we dive into the crucial topic of navigating the journey from where you are in your business to where you want to be.
We'll explore common hurdles, like lack of clarity and roadblocks, and provide actionable advice to help you find focus, address challenges, and propel your business forward.
Tune in for practical insights and a roadmap to turn your business dreams into reality.
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
In this second part episode, we have delved into how our guests have structured growth in the wellness industry. Through their unique stories and valuable insights, they have shed light on both intentional and unintentional factors that have led to impactful scale. From expanding services to fostering well-being, our guests have shared their experiences and choices that have shaped their growth journey.
By exploring these elements, we gain a deeper understanding of the strategies that contribute to success and impact in the wellness industry.
This episode features:
Lora Lindquist. Lora is the CEO of Palestra Boutique Spa, located in North & South Carolina.
Her team of 20 skilled aestheticians and massage therapists has achieved remarkable growth, providing a wide range of services for the ultimate luxurious spa experience.
Lora is a highly skilled massage therapist with an impressive 16 years of experience. She started her journey as a solopreneur, establishing Blue Heron Massage Flies to You. Today, she continues to thrive and operate in both Pawleys Island, SC, and Charlotte, NC.
Michael Greenspan. Michael is the proud owner of Massage Revolution, a family business that serves the South Bay, the Westside, and surrounding Los Angeles areas.
Aside from being the proud owner of his multi-location business, Michael still practices massage from time to time and is a highly qualified Neuromuscular Therapist, as well as an instructor, educator, and coach.
Linda Durant. Linda is the proprietor of The Holistic Spa in Gaylord, Michigan, where they specialize in providing holistic services to enhance your physical, mental, and spiritual well-being through their spa services.
Linda began at a chiropractor's office, then launched her successful solo practice. Despite a full client roster in her first year, she struggled to retain therapists long-term.
She started as a solo entrepreneur and now leads a team of 7. Her journey taught her valuable lessons that she now shares with others to help them succeed.
Nicholas Garman. Nick is the owner of Kalamazoo Athletic Wellness in Kalamazoo, Michigan. Kalamazoo Athletic Wellness was born out of a desire to provide a multi-angle approach to holistic wellness for athletes without the "crunchy" texture. Their approach is rooted in science-minded techniques with proven results.
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
In this episode, we explore the magical world of Wand and Willow Day Spa with its founder, Wendy Piedad.
From leaving a career in criminal justice to becoming a passionate massage therapist and aesthetician, Wendy shares her journey of following her heart and opening a spa inspired by her love for Harry Potter and all things magical.
She takes us through the challenges and triumphs of building her business from the ground up, from starting in a small salon suite to expanding to a larger space despite the obstacles of 2020.
Join us as we delve into the unique theme of her spa, the joys of finding like-minded clients, and her vision for the future of her wellness facility.
We delve into:
- How the spa is inspired by Harry Potter and magical elements
- Transitioning from a criminal justice to working in a spa to managing her own spa
- The initial struggles of starting a new business in a new location
- How she marketed and networked to build clientele
- Dishing about working with other massage therapists as renters
- How the space is configured for individual massage therapists
- How she divides her time between client services and business management
Check out Wendy’s website:
https://wandandwillowdayspa.com/
Her social media pages:
https://www.facebook.com/wandandwillowdayspa/
https://www.instagram.com/wandandwillowdayspa
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Are you a massage practitioner-owner feeling overwhelmed by the demands of running your business? Despite your hard work and success in attracting clients and generating revenue, do you find yourself trapped in a cycle of endless tasks and administrative duties that leave you feeling burnt out?
It's time to shift towards creating a massage business that runs itself - one that is low-stress, passive, and self-sustaining. Imagine reclaiming your time, pursuing your passions, and enjoying the financial rewards you deserve.
Let's explore three key shifts that can help transform your current situation into the thriving, fulfilling business you envisioned when you started this journey.
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Welcome to the Scaling Wellness Podcast where we delve into the stories and experiences of inspiring individuals. In this episode, we sit down with Meagan Ford, owner of Integrated Massage and Wellness in Dover, New Hampshire, to explore her journey in the wellness industry.
Join us as we rewind to 2023 and explore Meagan's journey before she became a client.
Get ready to be motivated and enlightened as she shares her vision for the studio, the challenges and successes she has faced, and her transition from practitioner to business owner. We also discuss the importance of strategy, marketing, and building a capable team in fostering business growth. Join us as we uncover Meagan's insights and wisdom gained from her personal and professional growth.
We delve into:
- Her transition focuses on growing providers and personal development
- The importance of strategy, marketing, and business growth
- How she stepped back from hands-on work to focus on strategy and marketing
- Offloading tasks and delegating responsibilities
- What are the systems and tools she implemented in building a capable team
- The significance of marketing and referrals
Check out Meagan’s website:
https://www.imassagenh.com/
Her social media pages:
https://www.facebook.com/imassagenh
https://www.instagram.com/imassagenh
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
In this episode, we have delved into how our guests have structured growth in the wellness industry. Through their unique stories and valuable insights, they have shed light on both intentional and unintentional factors that have led to impactful scale. From expanding services to fostering well-being, our guests have shared their experiences and choices that have shaped their growth journey.
By exploring these elements, we gain a deeper understanding of the strategies that contribute to success and impact in the wellness industry.
This episode features:
Jennifer Coke. Jennifer is the proud owner and CEO of Morgan Ford Massage & Spa, a rapidly growing multi-location business that offers comprehensive massage therapy and body treatment services as well as spa and salon services in St. Louis and Webster Groves, Missouri.
Tabitha Baker. Tabitha is a wellness entrepreneur with over 30 years of experience in the health and wellness industry. She founded and owned multiple successful ventures that cater to diverse and discerning clientele.
Currently, she owns and operates Sacred Haven, Tribu Bar + Lounge, and Sacred Hour Wellness Spa. She also runs SH Retreats, a global retreat planning service that organizes immersive and transformative journeys for groups and individuals.
Amy Waldorf. Amy is the proud owner of Harmony Day Spa in Caldwell, New Jersey. Since 2003, her spa has been serving people in the West Essex area, offering top-notch skincare and bodywork services.
With her industry expertise since 1994 as an esthetician and licensed massage therapist, Amy has trained professionals for renowned skincare companies and spoken at national industry events. In 2016, her spa was awarded the Best Small Day Spa in the Morris & Essex County area in New Jersey.
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
As your practice expands, it's important to incorporate certain elements to ensure seamless operations. This includes implementing efficient systems, utilizing the right tools, and growing your team with talented professionals. Although these factors may not have been necessary when your practice was smaller, they now play a vital role in maintaining productivity and effectively managing the increased workload.
In this part two episode, successful owners reveal the key strategies that have greatly assisted them in their journey.
This episode features:
Julie Miller-Wilson. Julie Miller-Wilson, co-owner of Body Kneads, Etc a spa, coffee shop & boutique fitness center in Lebanon, TN.
Julie and Heather studied massage therapy at Southeastern Institute and continued their massage therapy education in Myofascial Trigger Point Therapy at the MYO Pain Institute, Chicago. Both Heather and Julie are "working partners" at the spa, and are licensed Neuromuscular massage therapists and specialize in Myofascial Trigger Point Therapy.
Kimberly Landsman. Kimberly is a dual-licensed aesthetician, massage therapist, and owner of a boutique spa called The Nook in Rapid City, South Dakota.
After establishing her venture in a new city, she gradually built it into a renowned spa. With time and hard work, her business finally gained recognition all over the town.
Linda Durant. Linda is the proprietor of The Holistic Spa in Gaylord, Michigan, where they specialize in providing holistic services to enhance your physical, mental and spiritual well-being through their spa services.
She has worked her way up from a chiropractor’s office to a single-person business to her current team of 7. Along the way, she has gained valuable insights and knowledge that enabled her to build a successful practice and business.
Lynda Gonzales. Lynda is the founder of the highly acclaimed iBalance Wellness Spa, a one-of-a-kind spa based in Tucson, Arizona.
Starting out as herself and as a single mother Lynda grew and scaled her spa to three locations and employed 40 people, before scaling back down to focus on her primary location.
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
As your practice expands, it's important to incorporate certain elements to ensure seamless operations. This includes implementing efficient systems, utilizing the right tools, and growing your team with talented professionals. Although these factors may not have been necessary when your practice was smaller, they now play a vital role in maintaining productivity and effectively managing the increased workload.
In this episode, successful owners reveal the key strategies that have greatly assisted them in their journey.
This episode features:
Kelley Silva. Kelley, the proud owner of All About the Massage in Westford, MA, has been dedicated to providing top-notch therapeutic massage services since 2010. With a team of skilled practitioners, her practice has become a trusted hub for relaxation and pain relief within the Westford community.
Jeff Kong. Jeff, the multi-talented owner of Tri-Covery. With his background as an athlete, trainer, and massage therapist, he brings unparalleled expertise to the company. As an official NFL massage therapist for the Detroit Lions, Jeff's remarkable achievements set Tri-Covery apart from competitors, guaranteeing top-notch care for clients.
Sierra Werner and Rachael Reid. Sierra & Rachael serve as the Co-Owners of Simply Therapeutic Massage located in Nashville, Tennessee. They take pride in being the founders of a women-led massage studio dedicated to providing personalized therapeutic bodywork to help individuals reach their optimal well-being. What sets them apart is the remarkable speed at which they have expanded, now boasting a team of over 10 practitioners, establishing themselves as a premier massage and wellness studio despite opening their doors just in 2020.
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Are you looking to take your massage or spa business to the next level? If so, attracting new clients is essential for the growth and success of your business.
In today's competitive market, it can be challenging to stand out from the crowd and capture the attention of potential clients. That's where a strategic and effective marketing approach comes into play.
By leveraging various marketing techniques and utilizing modern tools, you can create a compelling brand presence that not only attracts new clients, but also keeps them coming back for more.
Let's hear some proven strategies from these successful spa owners that can help you attract new clients to your massage or spa business.
This episode features:
Kimberly Landsman. Kimberly is a dual-licensed aesthetician, massage therapist, and owner of a boutique spa called The Nook in Rapid City, South Dakota.
After establishing her venture in a new city, she gradually built it into a renowned spa. With time and hard work, her business finally gained recognition all over the town.
Michael Greenspan. Michael is the proud owner of Massage Revolution, a reputable family business serving the South Bay, Westside, and surrounding areas of Los Angeles.
Not only is Michael a successful business owner, but he is also a highly qualified Neuromuscular Therapist who occasionally practices massage. He also serves as an instructor, educator, and coach.
Blake Bates. Blake is the proprietor of Tennessee Massage Collective, located in Franklin, TN. This local spa provides the highest quality service by pairing clients with the massage therapist who is best suited to treat their needs.
His team of five skilled and passionate massage therapists in Middle Tennessee offers a restful and therapeutic experience with their unique styles and skills.
Pallas Hutchison. Pallas is a single parent and successful business owner of Oasis Massage. Since 2005, they have been providing quality therapeutic massages in West Dennis, MA.
Pallas followed her passion for music and gradually built up her massage therapy business.
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Are you looking to take your massage or spa business to the next level? If so, attracting new clients is essential for the growth and success of your business.
In today's competitive market, it can be challenging to stand out from the crowd and capture the attention of potential clients. That's where a strategic and effective marketing approach comes into play.
By leveraging various marketing techniques and utilizing modern tools, you can create a compelling brand presence that not only attracts new clients but also keeps them coming back for more.
Let's hear some proven strategies from these successful spa owners that can help you attract new clients to your massage or spa business.
This episode features:
Casey Ebert, a passionate owner of Manhattan Healthworks, a renowned therapeutic massage and bodywork center located in the heart of Manhattan, KS.
With a deep love for massage that originated during her time at Washburn University and while managing a prestigious salon and spa in Topeka, Casey's dedication to providing exceptional services is truly remarkable.
Since its humble beginnings in 2015 with just three team members, Manhattan Healthworks has experienced tremendous growth and is now proudly supported by a team of eight talented individuals. As they prepare for their next exciting expansion, Casey's vision for delivering unparalleled wellness experiences continues to drive their success.
Danielle Ratliff, the former owner of Serenity Now Massage Therapy in Cornelius, North Carolina, is currently the owner of a writing and marketing company called Joyful Rising.
With her diverse background as a Contributing Writer, Holistic Wellness Radio Show Host, Licensed Massage Therapist, Registered Dietitian, and Mental Health Advocate, Danielle has compassionately empowered thousands on their well-being journeys.
Nina Murray. Nina is not just a massage therapist, but also the esteemed proprietor of Knot-Release Therapies. With over 13 years of experience in Moses Lake, Washington, her practice has become synonymous with exceptional therapeutic body care.
Offering a wide range of massage services and wellness packages, including traditional and shiatsu massages, postural alignment, salt therapy, CryoSkin treatment, and even a cutting-edge wellness pod; Nina ensures that her clients receive the utmost relaxation and rejuvenation.
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
In this part 2 episode, we have the privilege of hearing firsthand from these exceptional entrepreneurs who have mastered the art of managing their businesses like true professionals. They will be sharing their invaluable wisdom, strategies, and secrets that have propelled them to the top of their industry. Get ready to be inspired and equipped with practical tips that can transform your own massage or spa business into a thriving venture.
This episode features:
Dr. Kim Thor-Adams. A highly accomplished Chiropractor and pioneering business owner located on the River Point in Downtown Norfolk. With her team of experts, Dr. Kim offers a wide range of services like chiropractic adjustments, spinal decompression therapy, massage therapy, and lactation services to help all her patients achieve optimum well-being.
Sharon Hwang. Sharon serves as the CEO of The Wellness Center in Denver, Colorado. It is a nine-facility treatment room with 30+ practitioners & administrators providing massage, therapy, chiropractic care, acupuncture, and naturopathic medicine services.
Sharon and her business partner invested in The Wild Oats Wellness Center, transforming it from a non-profit to a for-profit center called The Wellness Center. This exciting business focuses on delivering genuine results with its treatments to each of its clients.
Lynda Gonzales. The founder of the highly acclaimed iBalance Wellness Spa, a one-of-a-kind spa based in Tucson, Arizona.
Starting as herself and as a single mother, Lynda grew and scaled her spa to three locations and employed 40 people, before scaling back down to focus on her primary location.
Ravit Michener. The owner of both Elements of Touch Wellness Spa and Estes River Retreat. Their space combines two businesses, a private house setting on the river near downtown and an upstairs vacation rental in a bustling mountain town in Colorado.
This small mountain town has a population of about 7,500 people, and it receives around 4 million visitors in the summer. During this season, treatments can be done in an outdoor environment with a picturesque river view. Additionally, the owner hires contracted therapists to offer specialized services.
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
In this episode, we have the privilege of hearing firsthand from these exceptional entrepreneurs who have mastered the art of managing their businesses like true professionals. They will be sharing their invaluable wisdom, strategies, and secrets that have propelled them to the top of their industry. Get ready to be inspired and equipped with practical tips that can transform your own massage or spa business into a thriving venture.
This episode features:
Our first clip comes from Jennifer Coke. Jennifer is the proud owner and CEO of Morgan Ford Massage & Spa, a rapidly growing multi-location business that offers comprehensive massage therapy and body treatment services as well as spa and salon services in St. Louis and Webster Groves, Missouri.
This next clip features Cameron Lacy. Cameron is the owner of Intuit Healing in Chicago, IL, where she and her 10-therapist team provide massages, energy work therapies, talk therapy, and other holistic services for healing.
This last clip is from Emily Woodside. Emily is a proud co-owner of Purity Day Spa, a full-service day and med spa located in Oklahoma City, founded by her and her husband.
After traveling and visiting local spas, she and her husband decided to bring their ideas and experiences into a space of their very own.
Although neither of them is a massage therapist, aesthetician, or what you’d typically expect of Spa owner-practitioners, in just three years and during the COVID-19 pandemic, they grew their business from nothing more than an idea to a team with over 12 practitioners on staff.
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Building a successful massage/spa business requires more than just skilled hands and a tranquil environment. It necessitates finding the right people and cultivating a team culture that reflects your values and enhances the overall client experience. By carefully selecting your team members and fostering a supportive and harmonious work environment, you can create a thriving massage business that stands out from the competition.
This episode features:
Lee-Ann Laccasse. A massage therapist, and the proud owner of Bodyworks Massage & Wellness - Voted 2020’s Best Bodyworks Massage & Wellness business in Eastern Connecticut.
Since first opening its doors, her business has grown from a humble solo practitioner to a thriving team with 9 practitioners on staff.
Lynda Gonzales. The founder of the highly acclaimed iBalance Wellness Spa, a one-of-a-kind spa based in Tucson, Arizona.
Starting out as herself and as a single mother Lynda grew and scaled her spa to three locations and employed 40 people, before scaling back down to focus on her primary location.
Pallas Hutchison. She is a proud single parent and enthusiastic business owner of the esteemed Oasis Massage, which has offered result-driven therapeutic massage sessions since 2005. Located in West Dennis, MA, Pallas, and her team strive to provide quality services to their clients.
Linda Haley. The founder and executive director of The Reiki Center, a comprehensive natural wellness center for people and their pets, based in Columbus, Ohio.
The Reiki Center for Healing Arts is the only center in the region offering certified Reiki classes taught in the original format. Originally opened in 2015, The Reiki Center has been continually growing and adding services, classes, and workshops - now with a staff of over 25 people.
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
As your esteemed massage/spa business continues to thrive and flourish in the ever-growing market, the importance of carefully selecting the perfect first hire cannot be overstated. This decision holds the key to shaping the future success and reputation of your establishment. With the right first hire, you can confidently journey towards achieving unparalleled excellence in providing rejuvenating experiences for your valued clientele.
In this podcast episode, we will explore the crucial first hire that massage/spa owners consider as they build their business towards success.
This episode features:
Tabatha Black, the owner of 640 Massage Therapists provides therapeutic massage services for all 640 muscles in the body with the help of licensed massage therapists with advanced training and knowledge of human anatomy, physiology & kinesiology located in Westbrook, CT.
Kendall Hagensen, is a licensed mental health counselor, Board Certified Dance/Movement Therapist, and owner of Vancouver Wellness Studio in Vancouver Washington.
Carly Gallagher LMT, a Licensed Massage Therapy Expert, former Massage School Teacher, and Licensed Esthetician. In addition to all of that, she is the sole owner of The Deep Tissue Spa and a massage continuing education provider with the State of Florida with her other company, The Joy of Bodywork.
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Are you a massage or spa owner looking to expand your business to multiple locations? Congratulations on taking this exciting step towards growth and success!
Going from one business location to two requires careful planning and execution, but with the right strategies in place, it can be a smooth and rewarding transition.
In this episode, we will explore the essential things and processes involved in expanding your massage/spa business to multiple locations, ensuring that you are well-prepared for this exciting journey ahead.
This episode features:
Michael Greenspan. Michael is the proud owner of Massage Revolution, a family business that serves the South Bay, the Westside, and surrounding Los Angeles areas.
Aside from being the proud owner of his multi-location business, Michael still practices massage from time to time and is a highly qualified Neuromuscular Therapist, as well as an instructor, educator, and coach.
Jeff Kong. Jeff is the owner and principal therapist who built Tri-Covery around his unique blend of experiences as an athlete, trainer, and massage therapist.
Aside from being the CEO himself, he became an official NFL massage therapist with his team - the Detroit Lions.
Tabitha Baker. Tabitha is a wellness entrepreneur with over 30 years of experience in the health and wellness industry. She founded and owned multiple successful ventures that cater to diverse and discerning clientele.
Currently, she owns and operate Sacred Haven, Tribu Bar + Lounge, and Sacred Hour Wellness Spa. She also runs SH Retreats, a global retreat planning service that organizes immersive and transformative journeys for groups and individuals.
Marissa Gandelman. Marissa owns Elm City Wellness, a multi-location Massage, and Wellness Center in New Haven Connecticut.
What was originally just 3 treatment rooms, has now blossomed into multiple locations, and over 25 various practitioners and staff.
Jennifer Coke. Jennifer is the proud owner and CEO of Morgan Ford Massage & Spa, a rapidly growing multi-location business that offers comprehensive massage therapy and body treatment services as well as spa and salon services in St. Louis and Webster Groves, Missouri.
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Making the transition from working solo to managing a team is a crucial shift that demands a change in mindset. By embracing this change, you open the doors to greater opportunities for growth and success. With a team by your side, you can tackle more significant challenges and achieve more significant results. So, if you're ready to take your career to the next level, it's time to make the leap and start leading your own team.
This episode features:
Danielle Ratliff. She is the former owner of Serenity Now Massage Therapy in Cornelius, North Carolina. She currently owns a writing and marketing company called Joyful Rising.
Danielle has compassionately empowered thousands on well-being journeys as a Contributing Writer, Holistic Wellness Radio Show Host, Licensed Massage Therapist, Registered Dietitian, and Mental Health Advocate.
Kelley Silva, the owner of All About the Massage - multi-practitioner therapeutic massage practice in Westford MA. Since 2010, Kelley and her practice have been serving the Westford community through relaxing, and pain relieving therapeutic massage.
Julie Miller-Wilson. Julie Miller-Wilson, co-owner of Body Kneads, Etc. - a spa, coffee shop & boutique fitness center in Lebanon, TN.
Julie and Heather are "working partners" at the spa, and are licensed Neuromuscular massage therapists and specialize in Myofascial Trigger Point Therapy.
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
As a massage and business owner, mastering interpersonal skills is crucial for your success. Building strong relationships with clients, employees, and colleagues can significantly impact your reputation and ultimately drive business growth. By effectively navigating interpersonal dynamics, you can enhance customer satisfaction, foster employee loyalty, and cultivate a positive work environment. In this competitive industry, investing time and effort into improving your interpersonal skills will not only benefit your business but also contribute to your personal growth as a compassionate leader.
This episode features:
Julie Miller-Wilson is the co-owner of Body Kneads, Etc., a spa, coffee shop & boutique fitness center in Lebanon, TN.
Julie and Heather studied massage therapy at Southeastern Institute and continued their massage therapy education in Myofascial Trigger Point Therapy at the MYO Pain Institute, Chicago. Both Heather and Julie are "working partners" at the spa, and are licensed Neuromuscular massage therapists and specialize in Myofascial Trigger Point Therapy.
Amanda Coyne. For over 12 years, Amanda Coyne has been a massage therapist helping clients improve their health and wellness through her business, Massage Rehab.
Originally founded in 2019, together with her team of 5 practitioners, and over 37 combined years of training, Massage Rehab is one the leaders in bodywork in Fowlerville, Michigan.
Matthew Miner. Originally starting as a solo practitioner, Matthew Minor is now the owner of the Massage of Nashville - a multi-therapist therapeutic massage practice in Nashville, TN.
Matthew found the massage industry almost by accident, working in welding, and as a manual laborer he sought out a massage as a solution for the aches and pains of his job. With a short massage that gave him nearly instant pain relief, he enrolled in massage school the same day.
Operating initially by himself, Matthew went on to consistently be rated and recognized by the city of Nashville for his skills, winning Best of Nashville 3 years in a row.
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Unlocking the right money mindset is essential for anyone aspiring to become a successful massage or spa owner. Developing a positive relationship with money can help you make informed financial decisions and set your business up for long-term success. By embracing abundance and adopting effective money management strategies, you can create a thriving business that not only benefits your clients but also allows you to reap the rewards of your hard work.
This episode features:
Michael Greenspan. The proud owner of Massage Revolution, a family business that serves the South Bay, the Westside, and surrounding Los Angeles areas.
Aside from being the proud owner of his multi-location business, Michael still practices massage from time to time and is a highly qualified Neuromuscular Therapist, as well as an instructor, educator, and coach.
Dr. Ernest Kim. Dr. Kim is an exceptional practitioner with a diverse range of qualifications and expertise. As a second-generation acupuncturist, board-certified chiropractor, massage therapist, and certified Transformational Life Coach, he offers a holistic approach to wellness that goes beyond traditional methods along with his own team at Back on Point Wellness in Torrance CA.
Lynda Gonzales. The founder of the highly acclaimed iBalance Wellness Spa, a one-of-a-kind spa based in Tucson, Arizona.
Starting out as herself and as a single mother Lynda grew and scaled her spa to three locations and employed 40 people, before scaling back down to focus on her primary location.
Dr. Kim Thor-Adams. A highly accomplished Chiropractor and pioneering business owner located on the River Point in Downtown Norfolk. With her team of experts, Dr. Kim offers a wide range of services like chiropractic adjustments, spinal decompression therapy, massage therapy, and lactation services to help all her patients achieve optimum well-being.
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
As a massage and spa owner, it is crucial to prioritize the health and well-being of both your clients and your staff. By setting clear boundaries and implementing strict health protocols, you can create a safe and relaxing environment for everyone. Not only does this ensure the safety of all individuals involved, but it also enhances the reputation of your business as a trustworthy destination for wellness.
This episode features:
Danielle Ratliff. She is the former owner of Serenity Now Massage Therapy in Cornelius, North Carolina. She currently owns a writing and marketing company called Joyful Rising.
Danielle has compassionately empowered thousands on well-being journeys as a Contributing Writer, Holistic Wellness Radio Show Host, Licensed Massage Therapist, Registered Dietitian, and Mental Health Advocate.
Ravit Michener. She is the owner of both Elements of Touch Wellness Spa and Estes River Retreat. Their space combines two businesses, a private house setting on the river near downtown and an upstairs vacation rental in a bustling mountain town in Colorado.
This small mountain town has a population of about 7,500 people, and it receives around 4 million visitors in the summer. During this season, treatments can be done in an outdoor environment with a picturesque river view. Additionally, the owner hires contracted therapists to offer specialized services.
Holly Potter, the proud owner of Everything Zen - a multi-practitioner massage & skincare clinic in Groton, CT.
She originally started as an esthetician. Driven by curiosity and a thirst for knowledge, she pursued her training in massage therapy in 2008. It was during this time that she gained valuable insights into the mind-body connection.
Several years after Everything Zen was born, they have evolved from a solo practice into a flourishing group of holistic health practitioners.
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
In today's competitive business landscape, creating a thriving workplace is essential for success. However, it's easy for spa business owners to inadvertently make mistakes that can hinder growth and productivity. By avoiding these common pitfalls, you can foster a positive work environment that not only attracts top talent but also encourages collaboration and innovation. In this episode, we will explore some of the most detrimental business and team management mistakes and provide you with actionable solutions to create a thriving workplace where both your employees and your business can thrive.
This episode features:
Lora Lindquist. She is the CEO of Palestra Boutique Spa, located in North & South Carolina.
Her team has experienced remarkable growth, now consisting of 20 skilled aestheticians and massage therapists. Together, they offer a wide range of services that aim to provide the ultimate luxurious spa experience for all guests.
Lora is a highly skilled massage therapist with an impressive 16 years of experience. She started her journey as a solopreneur, establishing Blue Heron Massage Flies to You. Today, she continues to thrive and operate in both Pawleys Island, SC and Charlotte, NC.
Pallas Hutchison. She is a proud single parent and enthusiastic business owner of the esteemed Oasis Massage, which offers result-driven therapeutic massage sessions since 2005. Located in West Dennis, MA, Pallas, and her team strive to provide quality services to their clients.
An adventurous musical journey fuelled by a passion for exploring different areas of entertainment with DJing, singing in a band, and hosting karaoke nights at bars led to an unforeseen career change. She took it one day at a time as she built up her massage therapy business from the ground up.
Rose Nowak. A dedicated owner of Better Living Massage & Wellness in Alpena, MI. She takes great pride in her wellness center and spa, which offers a wide array of services to enhance both mental and physical well-being.
At Better Living Massage & Wellness, they go above and beyond being just another massage center. They are actively developing a strong network within the wellness community to create a seamless experience for their clients. Their ultimate aim is to offer a wide range of holistic wellness services that cater to the diverse needs of their community.
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
While building and growing their massage businesses, every owner is bound to make mistakes. It's a natural part of the entrepreneurial journey and provides valuable lessons for future success.
With our carefully curated compilation episode, you'll get insights into the common hiring mistakes that even successful spa owners make. With this knowledge, you can avoid making these errors and ensure that your hiring process leads to the best possible outcomes for your business.
This episode features:
Kendall Hagensen, a licensed mental health counselor, Board Certified Dance/Movement Therapist, and owner of Vancouver Wellness Studio in Vancouver, Washington.
Kelley Silva, the owner of All About the Massage - multi-practitioner therapeutic massage practice in Westford, MA. Since 2010, Kelley and her practice have been serving the Westford community through relaxing, and pain relieving therapeutic massage.
Tabatha Black, the owner of 640 Massage Therapists that provides therapeutic massage services for all 640 muscles in the body with the help of licensed massage therapists with advanced training and knowledge of human anatomy, physiology & kinesiology located in Westbrook, CT.
Nicholas Garman, the owner of Kalamazoo Athletic Wellness in Kalamazoo, Michigan. Kalamazoo Athletic Wellness was born out of a desire to provide a multi-angle approach to holistic wellness for athletes without the "crunchy" texture. Their approach is rooted in science-minded techniques with proven results.
-------------------------------------
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Dr. Kimberly Thor-Adams is a highly accomplished Chiropractor and pioneering business owner located on the River Point in Downtown Norfolk. With her team of experts, Dr. Kim offers a wide range of services like chiropractic adjustments, spinal decompression therapy, massage therapy, and lactation services to help all her patients achieve optimum well-being.
In this episode, we explore the experiences of a chiropractor turned entrepreneur as she navigated the challenges of starting and growing her own practice. From fear and pressure to resonance and magnetism, we follow Dr. Kimberly’s journey as she shifted her focus to providing quality care and building a team of natural healthcare providers who work together to improve their patient's health.
We delve into:
- The practicalities of hiring and managing a team of massage therapists, mental health professionals, and other natural health providers
- The importance of maintaining high standards and creating a positive and elegant atmosphere
- Dr. Kimberly’s marketing strategies, which range from word of mouth and social media to billboards and in-house events
- Along the way, we touch on important topics such as patient education, nervous system function, and the role of chiropractic in wellness care.
Check out Dr. Kimberly’s website:
https://www.drkimthor.com/
Her Facebook page:
https://www.facebook.com/drkimthor/
https://www.facebook.com/downtownmassagenorfolkne/
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
In this incredible rebroadcast episode, we take a trip back in time to 2020 and get to hear from the amazing Rachel Beider.
Rachel Beider is an incredible entrepreneur from Brooklyn, NY. She is a massage therapist, CEO of a multi-location company, author, and business consultant.
She has personal experience with scoliosis and was inspired to become a massage therapist to help patients recover from mastectomies and breast cancer through massage.
She combined her experience in physical therapy and competitive medicine to develop a space for healing and helping through orthopedic massage backed by science.
She is the CEO of Press Modern Massage, an award-winning company she built from three separate massage businesses in 2008.
She's the author of "Press Here! Massage for Beginners," which teaches readers how to use massage to reduce pain, and tension, and promote relaxation and recovery.
Lastly, to top it all off, she's a business consultant whose mission is to help massage therapists create a sustainable and thriving business that meets their needs, so they can serve their clients' community.
In this episode, we dive into:
- How She Built Her Massage Practice from Scratch
- From Two Rooms to Three Locations: Her SEO Journey
- 7 Proven Ways to Boost Client Acquisition
- Press Hacks: How to Get Noticed Fast
- Newsjacking: How to Make Current Events Benefit You
- From Massage Therapist to Business Strategist: Transitioning Roles
- Lessons Learned: Growing a Practice Through Delegation and Boundaries
- The Biggest Chokehold on Any Business: Owner's Psychology
Check out Rachel’s website:
https://pressmodernmassage.com/
Her Facebook page:
https://www.facebook.com/PRESSmodernmassage/
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Welcome back to another episode of the Scaling Wellness Podcast! Today’s episode is going to be a little different.
As I know you’re busy people, and we publish so much content, there’s a chance you haven’t had a chance to listen to it all - or decide which episodes will be a best fit for you.
So, my team and I have carefully selected segments from each episode to put together some of the highlights from this month.
Consider it like a sort of buffet for you to get taste of everything, and dive back further into any the guests or episodes that interest you.
For the full list of guests feature in this episode, check out the description which you should find in whichever app you’re listening to now.
Now, please enjoy some of the best of this month on The Scaling Wellness Podcast
Featured In This Episode:
Sharon Hwang, the CEO of The Wellness Center in Denver, Colorado. It is a nine facility treatment room with 30+ practitioners & administrators providing massage, therapy, chiropractic care, acupuncture, and naturopathic medicine services.
Robert Norberciak, founder of Boost My Spa and a former owner a Mozaik Skin & Body, day spa he took over that was making about $5 thousand a month that he grew to $75k a month in 3 years before he sold it.
Ravit Michener, the owner of both Elements of Touch Wellness Spa and Estes River Retreat. Their space combines two businesses, a private house setting on the river near downtown and an upstairs vacation rental in a bustling mountain town in Colorado.
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Ravit Micheneris the owner of both Elements of Touch Wellness Spa and Estes River Retreat. Their space combines two businesses, a private house setting on the river near downtown and an upstairs vacation rental in a bustling mountain town in Colorado. This small mountain town has a population of about 7,500 people, and it receives around 4 million visitors in the summer.
During the summer, treatments can be done in an outdoor environment with a picturesque river view. Additionally, the owner hires contracted therapists to offer specialized services.
Ravit found her true calling in massage therapy when she heard about it from a roommate. Impressed with the level of regulation and organization in Florida, she decided to pursue it and felt a strong connection to the work.
She started her own business and eventually worked with a pain management clinic, expanding her knowledge of the potential of massage therapy.
She moved to Colorado for premed, but dropped out and bought a building downtown, opening up a small one-room clinic. She transformed the space into a thriving clinic with a close-knit team atmosphere.
In this episode, we talked about:
- the importance of setting boundaries with clients
- the need for systems and organizations to run a successful clinic
- the challenges of hiring therapists with the right skills and values
- the importance of personal connection with clients
Check out Ravit’s website:
https://www.elementsoftouchestespark.com/
Her Facebook page:
https://www.facebook.com/spaestespark/
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
“When selling time, once that time passes, you’ll never get to sell it again.”
“ You can’t put a price on people talking about you.“
In this episode, we have Robert Norberciak! He took over a day spa that was making about $5 thousand a month that he grew to $75k a month in 3 years before he sold it. He has shared amazing advice on getting Groupon clients, rebooking clients, and what it takes to grow.
What to Expect in this episode:
- Robert's early years
- The Beginnings with Mozaik Skin & Body
- Strategies with Groupons
- Steps he took to get people coming back.
- The important numbers in business.
- Creating the habit to rebook
- Understanding how to retain clients.
- Unlocking the emotional reasoning of clients.
- How Robert became so successful with Groupons, Gift Cards, and Gift Packages
- His experience with Google Ads.
- Putting in the extra work.
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
“ You can’t put a price on people talking about you.“
In this episode, we have Robert Norberciak! He took over a day spa that was making about $5 thousand a month that he grew to $75k a month in 3 years before he sold it. He has shared amazing advice in getting Groupon clients, rebooking clients and what it takes to grow
What to Expect in this episode:
- Understanding how to retain clients.
- Unlocking the emotional reasoning of clients.
- How Robert became so successful with Groupons, Gift Cards, and Gift Packages
- His experience with Google Ads.
- Putting in the extra work.
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
“When selling time, once that time passes, you’ll never get to sell it again.”
In this episode, we have Robert Norberciak! He took over a day spa that was making about $5 thousand a month that he grew to $75k a month in 3 years before he sold it. He has shared amazing advice in getting Groupon clients, rebooking clients and what it takes to grow.
What to Expect in this episode:
- Robert's early years
- The Beginnings with Mozaik Skin & Body
- Strategies with Groupons
- Steps he took to get people coming back.
- The important numbers in business.
- Creating the habit to rebook
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Welcome back to another episode of the Scaling Wellness Podcast! Today’s episode is going to be a little different.
As I know you’re busy people, and we publish so much content, there’s a chance you haven’t had a chance to listen to it all - or decide which episodes will be the best fit for you.
So, my team and I have carefully selected segments from each episode to put together some of the highlights from this month.
Consider it like a sort of buffet for you to get a taste of everything, and dive back further into any of the guests or episodes that interest you.
For the full list of guests featured in this episode, check out the description which you should find in whichever app you’re listening to now.
Now, please enjoy some of the best of this month on The Scaling Wellness Podcast
Featured In This Episode:
Lynda Gonzales is the founder of the highly acclaimed iBalance Wellness Spa, a one-of-a-kind spa based in Tucson, Arizona.
Kelly Scott is an inspirational leader and a successful entrepreneur. She is the director and co-owner of Glowing Body Yoga & Healing Arts, a yoga studio she co-owns with a former client/student and friend.
Linda Durant is the proprietor of The Holistic Spa in Gaylord, Michigan, where they specialize in providing holistic services to enhance your physical, mental, and spiritual well-being through their spa services.
Tracey Morris is a licensed massage therapist & esthetician, a Certified ScarWorker and Bone Fascia Therapist, and the proud proprietor of Therapeutic Massage & Wellness Spa, a spa found in LaPlata, Maryland that prides itself on offering an organic and plant-based approach to massage and wellness treatments.
DeAnn Larson is the proud owner of Tree of Life Therapeutic Massage & Spa, located in Plymouth, Minnesota. Her company is a wellness facility offering therapeutic treatments with 13 professionals on staff.
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
DeAnn Larson is the proud proprietor of Tree of Life Therapeutic Massage & Spa, a wellness practice focused on therapeutic-based services in Plymouth, Minnesota.
The team has grown from 4 to 13 members, providing a wide range of massage therapy services from light craniosacral work to deep tissue massage. Clients can avail of an array of services, like aestheticians, acupuncturists, and nutrition coaches, that cater to their requirements.
Despite struggling with dyslexia and learning disabilities, she was successful thanks to her excellent interpersonal skills and emotional intelligence.
At 16, she was involved in a car accident which then led her to try out chiropractic and massage. This inspired a career switch from medical assisting to other areas, resulting in her pursuing this field for a few years.
In this episode, we will be diving into:
- What challenges did she face in balancing her personal and business life despite her health issues
- How does she maintain a healthy and active lifestyle for her business practitioners
- How she successfully built her ideal ‘team atmosphere’
- How to deal with bad hires
Check out DeAnn’s website:
https://tolmassage.com/
Her Facebook page:
https://www.facebook.com/TreeOfLifeMassageandSpa/
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Tracey Morris is a licensed massage therapist & esthetician, a Certified ScarWorker and Bone Fascia Therapist, and the proud proprietor of Therapeutic Massage & Wellness Spa, a spa found in LaPlata, Maryland that prides itself on offering an organic and plant-based approach to massage and wellness treatments.
There, clients can enjoy a variety of exceptional massage and wellness services that use only natural products for their therapies, allowing them to experience the highest level of relaxation while being surrounded by nature's gifts.
Since she was 18 years old, Tracey has been a massage therapist and resided in England. She has been working in her profession since 1997.
Despite the struggles that she faced for the first few years, she eventually figured out what it was that she wanted to do with her life and career. She put together a team of 5 independent contractors and from then on, she was able to build the life and career that she had always dreamed of for herself as well as for her team.
In this episode, we talked about:
- Why did she decide to have a team of all independent contractors
- How does she manage a team of independent contractors
- The ideal marketing for independent contractors
- The advantages of having a team of independent contractors
Check out Tracey’s website:
https://www.massageandwellnessspa.com/
Her Facebook page:
https://www.facebook.com/traceystherapeuticmassageandwellnessspa/
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Kelly Scott is an inspirational leader and a successful entrepreneur. She is the director and co-owner of Healing Arts, a yoga studio she co-owns with a former client/student and friend.
Prior to her involvement in the studio, it was run solely by its owner who was overwhelmed by managing it all.
Kelly's determination and passion for yoga have enabled her to not only help the studio become more successful but also create an environment where people can find healing through yoga.
In this episode, we discussed:
- How did she become a co-owner of a pre-existing business
- How did they overcome the challenges of transitioning from being an old client and friend to becoming co-owners
- Their approach of getting a team of subcontractor therapists
- What is ‘Wellness Travel’
- The Importance of Wellness Travel
- The Positive Impact of Being a "Healed" Therapist
Check out Kelly’s website:
https://dragonflythaiyoga.com/
Her Instagram page:
https://www.instagram.com/dragonflythaiyoga/
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Everyone is looking for a way to improve their lives and businesses. But what if you could do it with just three simple questions? That's right, by asking yourself three powerful questions, you can dramatically alter your life and business for the better. These questions will help you uncover hidden opportunities, identify unmet needs, and create solutions that will provide real value to your customers. With these simple yet powerful questions, you can begin to make significant changes that will have lasting effects on your success.
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Lynda Gonzales is the founder of the highly acclaimed iBalance Wellness Spa, a one-of-a-kind spa based in Tucson, Arizona.
Starting out as herself and as a single mother Lynda grew and scaled her spa to three locations and employed 40 people, before scaling back down to focus on her primary location.
In this episode, we discussed:
- The process of growing a multi-location spa.
- The reason she scaled down her business to one location.
- How did she scale up after downsizing her number of employees and locations
- What valuable things did she gain from scaling down
- When to know you should scale down your business
Check out Lynda’s website:
https://www.ibalancespa.com/
Her Facebook page:
https://www.facebook.com/iBalanceWellnessSpa/
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Welcome back to another episode of the Scaling Wellness Podcast! Today’s episode is going to be a little different.
As I know you’re busy people, and we publish so much content, there’s a chance you haven’t had a chance to listen to it all - or decide which episodes will be the best fit for you.
So, my team and I have carefully selected segments from each episode to put together some of the highlights from this month.
Consider it like a sort of buffet for you to get a taste of everything, and dive back further into any of the guests or episodes that interest you.
For the full list of guests featured in this episode, check out the description which you should find in whichever app you’re listening to now.
Now, please enjoy some of the best of this month on The Scaling Wellness Podcast
Featured In This Episode:
Jennifer Coke is the owner, and CEO of Morgan Ford Massage & Spa, a rapidly growing multi-location business that offers comprehensive massage therapy and body treatment services as well as spa and salon services in St. Louis and Webster Groves, Missouri.
Gina Armstrong, the owner of Balance on Buffalo in Manitowoc, Wisconsin - offers a calm space to help people heal spiritually and emotionally. Their service menu includes massage therapy, facials, sound massage, Reiki, and yoga classes that help to unlock each person's inner beauty and potential.
Pallas Hutchinson is a proud single parent and enthusiastic business owner of the esteemed Oasis Massage, which offers result-driven therapeutic massage sessions since 2005. Located in West Dennis, MA, Pallas, and her team strive to provide quality services to their clients.
Dr. Ernest Kim is a massage therapist, acupuncturist, chiropractor, and the proud owner of Back on Point Wellness - a clinic that focuses on delivering the highest quality of ancient holistic healing with a modern twist.
Jennifer Olsen is a massage therapist and owner of About Touch, a multi-award-winning spa with a team of 19 massage therapists, located in Eugene, Oregon.
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Jennifer Olsen has built a highly successful and multi-award-winning spa business called About Touch located in Eugene, Oregon. With the incredible help of her 19 talented therapists, her business has been honored as Reader's Choice for several years since 2012, demonstrating her consistent commitment to providing top-notch customer service.
In this episode, we talked about:
- What is a financial cushion
- The importance of financial cushion
- How to overcome business failure and thrive
- The secret to becoming a multi-awarded spa
- How to take a small team and grow it to 19 practitioners
Check out Jennifer’s website:
https://abouttouch.com/
Her Facebook page:
https://www.facebook.com/abouttouch/
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Dr. Ernest Kim is the proprietor of Back on Point Wellness, a clinic that boasts two chiropractors, acupuncturists, and four massage therapists. With its six treatment rooms, Back on Point Wellness focuses on delivering the highest quality of ancient holistic healing with a modern twist.
Growing up as a rebellious kid from a broken home, he found himself lost and directionless in life. In his quest to find the meaning of it all, he was increasingly held back by various mental health problems. Despite this, he still held true to his passion for self-care which ultimately defined his life journey.
After initially studying business, he switched to pre-med and then psychology due to his own personal health struggles. After college, he thought of combining his psychology degree and massage therapy license to pursue a new field where he could combine the two disciplines and pursue something more fulfilling for him.
Despite the challenge, he decided to return to school and take on a dual degree program. Through determination & courage, he eventually graduated and obtained the licensure he required to be a licensed chiropractor & acupuncturist.
In this episode, he shared:
- His journey to becoming a multi-licensed practitioner
- How did he overcome his starving healer mindset
- What was required for a powerhouse team
- What are the things he did to push himself to get a multi-disciplinary practice
- The most challenging parts of growing a practice
- The most important traits needed to become successful
- His own personal recipe for his success
Check out Dr. Ernest’s website:
https://www.backonpointwellness.com/
His Instagram page: @drernestkim
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Pallas Hutchison is a proud single parent and enthusiastic business owner of the esteemed Oasis Massage, which offers result-driven therapeutic massage sessions since 2005. Located in West Dennis, MA, Pallas, and her team strive to provide quality services to their clients.
An adventurous musical journey fuelled by a passion to explore different areas of entertainment with DJing, singing in a band, and hosting karaoke nights at bars led to an unforeseen career change. She took it one day at a time as she built up her massage therapy business from the ground up.
In this episode, we talked about:
- What are the things she considers when deciding to rehire or not rehire her therapists
- The benefits she gave to her therapists made them the happiest
- Two of the most important resources needed to set up a business
- The worst time to do marketing
- Her thoughts about shared revenue programs.
- What is a "market up to market down approach"?
- An important mindset to bear in mind when having a business
- How and why did she get audited five times in three years
Check out Pallas’ website:
https://www.oasismassage.biz/
Her Facebook page:
https://www.facebook.com/profile.php?id=100049515741878
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
For any wellness business that wants to scale, there are certain metrics that need to be tracked and monitored. While it's true that money is an important metric, there are also 3 metrics of a scalable wellness business that have nothing to do with money. Measuring and tracking these will help you understand how well your business is scaling and what areas need improvements.
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Jennifer Coke is the proud owner and CEO of Morgan Ford Massage & Spa, a rapidly growing multi-location business that offers comprehensive massage therapy and body treatment services as well as spa and salon services in St. Louis and Webster Groves, Missouri.
The business has earned an impressive reputation for its 40 employees and expert teams of therapists & certified estheticians who are dedicated to delivering the highest quality service to each client. Through its commitment to excellence, Morgan Ford Massage & Spa has become a leader in the area of providing relaxed and rejuvenating spa experiences.
This interview is an incredibly compelling one since Jennifer didn't begin her professional journey in this field. She initially studied for a business degree and later went on to attend law school. After honing her legal skills and accumulating valuable experience at a large law firm for several years, she made the brave decision to transition into entrepreneurship by starting her own successful practice.
At the time, she had no idea that soon enough her life would take a rather unexpected turn and she would be setting off down a path entirely different from the one she was initially pursuing in her career.
In this episode, we dive deep into:
- How did she become the owner of a spa
- Why did she decide to be an aesthetician instead of operating the business full-time
- How did she grow her business to 40 employees and find the right fit for each role
- Two things to consider or be wary of before adding a new location
- Deciding which services to offer at each location
- What did it take to run a spa business with three locations
- Her secret recipe for successfully running her three-location spa
Check out Jennifer’s website:
https://morganfordspas.com/
Their Facebook page:
https://www.facebook.com/MorganFordMassage/
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Welcome back to another episode of the Scaling Wellness Podcast! Today’s episode is going to be a little different.
As I know you’re busy people, and we publish so much content, there’s a chance you haven’t had a chance to listen to it all - or decide which episodes will be the best fit for you.
So, my team and I have carefully selected segments from each episode to put together some of the highlights from this month.
Consider it like a sort of buffet for you to get a taste of everything, and dive back further into any of the guests or episodes that interest you.
For the full list of guests featured in this episode, check out the description which you should find in whichever app you’re listening to now.
Now, please enjoy some of the best of this month on The Scaling Wellness Podcast
Featured In This Episode:
Lora Linquist is the CEO of Palestra Boutique Spa, a spa that offers diverse services to create the most opulent spa experience for all guests located in Charlotte, North Carolina.
Cameron Lacy is the owner of Intuit Healing in Chicago, IL, where she and her 10-therapist team provide massages, energy work therapies, talk therapy, and other holistic services for healing.
Jen Jones owns Chesapeake Serenity Massage, a spa located in Arnold, Maryland - offering one-of-a-kind and unique therapeutic methods and a team of booth renters and independent contractors.
Dr. Jess Reynolds is a Life, Health & Business Coach and Mentor based in Calgary, Canada, and the owner of AIM Online Education - an education company that offers Online Courses & Continuing Education for Massage Therapists.
Dr. Shara Posner is the proud owner and founder of Back to Health Center, a state-of-the-art healthcare center located in Alexandria, Virginia.
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Massage therapists, especially, may be familiar with the term 'Starving Healer Syndrome', which highlights how massage therapists often don't charge enough for their services. But there is also another type of syndrome that is less well known - 'Selfless Healer Syndrome' - which speaks to a different issue within the massage therapy community. Have you heard of it? This syndrome refers to massage therapists who give too much away for free and can end up sacrificing their own well-being in the process.
As I was speaking to my clients, it became increasingly apparent that they are not limited by their ability to earn money. Instead, they found themselves confined by a set of limiting beliefs and mental roadblocks that hold them back from achieving their potential and reaching the success they strive for.
In this episode, we will explore 'Selfless Healer Syndrome', discussing its symptoms and how to tackle them. We will also discuss how to prevent it from occurring in the first place in order to achieve the life and business that you desire.
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Dr. Jess Reynolds is a Life, Health & Business Coach and Mentor based in Calgary, Canada, and the owner of AIM Online Education - an education company that offers Online Courses & Continuing Education for Massage Therapists.
Dr. Jess Reynolds is a highly skilled and experienced health and wellness professional, with over 10 years of experience in the field. He holds a Doctorate in Acupuncture and Traditional Chinese Medicine, as well as certifications as a registered massage therapist and health coach. In addition to his clinical work, Dr. Jess is also a certified life coach, helping individuals to navigate their personal and professional challenges and achieve greater fulfillment in their lives.
Throughout his career, Dr. Jess has worked with a wide range of clients, from athletes to those struggling with chronic pain and stress. He is known for his compassionate and holistic approach, which integrates the best of Eastern and Western practices to help his clients achieve optimal health and well-being.
In addition to his clinical work, Dr. Jess is also a sought-after speaker and educator, sharing his knowledge and expertise through workshops and online courses. Through his educational business, AIM provides continuing education programs primarily for massage therapists and focuses on providing courses that do more than just teach another technique. They know all too well that being a successful practitioner requires more than just good hands-on skills.
In this episode, we discussed topics such as:
- How did he end up being a mentor/coach
- The Benefits of Receiving Integrative Medicine
- The importance of learning integrative medicine for massage therapists.
- Building a continuing education company.
- Deciding between taking a new modality and delving further into continuing education.
LISTENER BONUS: Get 20% off any course by using the code "SWP-20"
Check out Dr. Jess’ website:
https://aimonline.com/
His Facebook page:
https://www.facebook.com/aimonlineeducation
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Cameron Lacy is the owner of Intuit Healing in Chicago, IL, where she and her 10-therapist team provide massages, energy work therapies, talk therapy, and other holistic services for healing.
When she was young, she faced difficult experiences with bullying and suicidal thoughts. She received counseling to help her process those emotions and ultimately saved her life during this traumatic period.
Rather than considering it a sign of frailty or failure, going to counseling for an extended period of time taught her to be emotionally attuned and intelligent. She viewed the experience positively and gained much from it.
From that point forward, her life was never the same. She was ushered into a whole new world of energy work after visiting a friend in Costa Rica - something completely unknown to her prior yet still resonated deeply with her inner being.
It was from then on that her massage therapy career started.
In this episode, we discussed topics such as:
- How did she regain her emotional intelligence?
- What approach did she use to grow her business?
- How did she grow her team to 10 therapists?
- What was in her HR manual?
- What were the boundaries for her employees?
- How did she leverage the power of collaboration in the community?
- How did she become empowered as a business owner?
- What are the pros and cons of being an absentee owner?
Check out Cameron's website:
https://www.intuithealing.com/
Her Facebook page:
https://www.facebook.com/intuitmassageandhealing/
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Figuring out when and who to let go of from the team can be a difficult decision to make. Have you been in a situation where you had to fire someone but didn't know who?
In this episode, I will be discussing a few signs that it might be time to part ways with an employee. It's essential to identify these signs in order to protect the business from long-term damage.
This episode is a result of some interactions I have had with a few of my individual coaching clients that discussed if they should terminate someone's employment in their business.
If an employee fails to deliver on their commitments by the end of a probationary period, it's important to take steps to assess why and how this happened. To avoid this in the future, What can we do to prevent this from happening in the first place?
-
-
-
-
-
-
-
- -
-
-
-
-
-
-
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Lora Linquist is the CEO of Palestra Boutique Spa, located in Charlotte, North Carolina.
In a short period of two and a half years, her team has blossomed to have 4 aestheticians and 10 massage therapists that offer diverse services to create the most opulent spa experience for all guests.
Lora is an experienced massage therapist, with 16 years of experience. She began as a solopreneur with Blue Heron Massage Flies to You and is still currently operating in both Pawleys Island, SC, and Charlotte, NC.
She was raised as the second of seven kids and had an entrepreneurial spirit from a young age. She quickly learned how to monetize her skills, indicating that she was destined for success. When she was in middle school, she approached her principal with a plan to sell candy at the school, so that she could finance her trip. Incredibly, the principal listened to her proposition and gave her permission.
Lora was born with an innate sales talent and her skill at pitching, selling ideas proved invaluable.
This episode deep-dives into the particulars of:
- How she struggles to manage the transition of becoming the new owner of the boutique spa.
- How did she build her team culture as the new business operator
- Structuring her growth with a large number of teams.
- How her intuition led her to the success she has achieved now.
- Becoming a mother gave her the insight to comprehend what wrong decisions she made as a business owner
Check out Lora’s website:
https://www.palestraboutiquespa.com/
Their Facebook page:
https://www.facebook.com/PalestraSpa
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Welcome back to another episode of the Scaling Wellness Podcast! Today’s episode is going to be a little different.
As I know you’re busy people, and we publish so much content, there’s a chance you haven’t had a chance to listen to it all - or decide which episodes will be the best fit for you.
So, my team and I have carefully selected segments from each episode to put together some of the highlights from this month.
Consider it like a sort of buffet for you to get a taste of everything, and dive back further into any of the guests or episodes that interest you.
For the full list of guests featured in this episode, check out the description which you should find in whichever app you’re listening to now.
Now, please enjoy some of the best of this month on The Scaling Wellness Podcast
Featured In This Episode:
Emily Woodside, the proud co-owner of Purity Day Spa, a full-service day and med spa located in Oklahoma City, was founded by her and her husband.
Robin Barbee is the director and owner of Franklin Massage Center in Brentwood, Tennessee. With her team of high-quality therapists, she has succeeded in delivering the best in specialized deep-tissue sports massage for athletes.
Rose Nowak is the proud owner of Better Living Massage & Wellness, a wellness center and spa in Alpena, MI that provides services to improve mental and physical well-being.
Michael Greenspan is the proud owner of Massage Revolution, a family business that serves the South Bay cities of Manhattan Beach, Hermosa Beach, Redondo Beach, Torrance, El Segundo, Playa Del Rey, and the Westside (Santa Monica, Culver City, Venice, etc.) and surrounding Los Angeles areas.
Blake Bates is the proprietor of Tennessee Massage Collective, located in Franklin TN. This local spa provides the highest quality service by pairing clients with the massage therapist best suited to treat their needs.
Kimberly Landsman is a dual-licensed aesthetician and massage therapist who owns a spa boutique called The Nook, a spa boutique located in Rapid City, South Dakota.
—---
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Kimberly Landsman is a dual-licensed aesthetician, massage therapist, and owner of a boutique spa called The Nook in Rapid City, South Dakota.
Located in an old Victorian house, her spa offers a cozy & comfortable atmosphere for its patrons. It houses 10 experienced professionals who make sure that each customer receives high-quality service when they visit.
Growing up on a small farm in South Dakota, she developed a passion for skincare and massage at an early age. Her family held touch in high esteem, fondly remembering receiving massages almost daily from her mother and older sister.
After establishing her venture in a new city, she gradually built it into a renowned spa. With time and hard work, her business finally gained recognition all over the town.
In this episode, we discuss:
- The pros and cons of hiring contractors versus employees
- How she kept her team on board
- How she never closed during the COVID-19 shutdown and attracted even more clients
- The importance of an employee handbook.
Check out Kimberly’s website: https://www.themassagenook.com/
Their Facebook page:https://www.facebook.com/thenookmsw
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Blake Bates is the proprietor of Tennessee Massage Collective, located in Franklin TN. This local spa provides the highest quality service by pairing clients with the massage therapist best suited to treat their needs.
When Blake was a teenager, he lived a wayward life with alcohol, drugs, and partying taking centerstage. It wasn't until he felt like this lifestyle was going to be the death of him that it occurred to him he needed to make a change.
His transformation into a fitness enthusiast led him to become more and more passionate about the wellness aspect of it. This passion is what ultimately drove him to focus his attention on taking care of people in the most physical way possible.
Over time, the one-man massage therapist developed his team to comprise five extremely talented and passionate massage therapists in Middle Tennessee. They each possess their own creative style and skill set, which allows for a very restful and therapeutic experience to be had.
In this episode, we explored:
- How he garnered attention for his massage business in Franklin, Tennessee
- How SEO helped to boost his rankings on Google
- What it really took to build and grow a business beyond himself
- The steps he took to achieve a balance between the roles of an owner, operator, and service provider
Check out Blake’s website: https://www.tnmassagecollective.com/
Their Facebook page:https://www.facebook.com/tnmassagecollective
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Michael Greenspan is the proud owner of Massage Revolution, a family business that serves the South Bay, the Westside, and surrounding Los Angeles areas.
His massage center in Los Angeles has earned a reputation for providing serious pain relief, thanks to its team of 45 highly skilled therapists who specialize in neuromuscular therapy.
With 32+ years of massage experience, Massage Revolution provides high-quality, affordable massage so clients are able to get the relief and relaxation they need.
Aside from being the proud owner of his multi-location business, Michael still practices massage from time to time and is a highly qualified Neuromuscular Therapist, as well as an instructor, educator, and coach.
In this episode:
- We explore the concept of authority marketing
- What it takes to got to 7 Figures
- How To Scale To Multiple Locations
- The SOPs to consider for your business
- The right time is to take your business to the next level
- Why he chose not to franchise a popular massage spa.
Check out Michael’s website: https://massagerevolution.com/
Their Facebook page:https://www.facebook.com/MassageRevolution
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
At first, they may seem the same, but in reality, growing and scaling a massage business is NOT the same.
In this episode, I break down the key differences, and how you can ensure you’re taking the right approach to achieve your ideal massage business and life goals.
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Rose Nowak is the proud owner of Better Living Massage & Wellness, a wellness center and spa in Alpena, MI that provides services to improve mental and physical well-being.
Better Living Massage & Wellness is more than a typical massage center; they are currently in the process of building a wellness network within the wellness community, with the goal of providing a comprehensive scope of wellness services for their community.
In this episode, we talked about how she nailed the marketing that works for her, how she strengthened her relationships as a business owner, therapist, and leader, and what has been her own recipe for success.
Check out Rose’s website:
https://www.betterlivingalpena.com/
Their Facebook page:
https://www.facebook.com/betterlivingmassage/
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Robin Barbee is the director and owner of Franklin Massage Center in Brentwood, Tennessee. With her team of high-quality therapists, she has succeeded in delivering the best in specialized deep-tissue sports massage for athletes.
Robin's passion for working with athletes had her voted "Best Massage Therapist" by Nashville Fit Magazine in 2017. She has worked with the NFL, NBA, NHL, MLB as well as the Lipscomb softball team, triathletes, Ironmen, Full and Half Marathoners, and Trail and Distance Runners. Many Nashville athletes credit Robin's detailed work on their legs with keeping them at their highest competitive level.
In this episode, we talked about how to find the right staff for your business, how to handle each therapist with different personalities, and how did she decide what payroll would look like in her practice.
Check out Robin’s website:
https://franklinmassagecenter.com/
Their Facebook page:
https://www.facebook.com/profile.php?id=100063680374590
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
Emily Woodside is a proud co-owner of Purity Day Spa, a full-service day and med spa located in Oklahoma City, founded by her and her husband.
After traveling and visiting local spas around, she and her husband decided to bring their ideas and experiences into a space of their very own.
Although neither of them is massage therapist, aesthetician, or what you’d typically expect of Spa owner-practitioners, in the span of just three years and during the COVID-19 pandemic, they grew their business from nothing more than an idea to a team with over 12 practitioners on staff.
In this episode, we talk with Emily about how they managed and still grew in the midst of COVID shutdowns, what and how EOS changed their business process & management, and what are the different growth the team should focus on to be able to manage a big team well.
Check out Emily’s website:
https://www.puritydayspaokc.com/
Their Facebook page:
https://www.facebook.com/puritydayspaokc/
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
With my clients and scaling illness, we've got five pillars that we really focus on vision.
Do we know where we're going?
Do we have the right people to get us their process?
Are people doing what they're supposed to be doing, strategy?
Are we making sure we can reach the right people in the business?
Like getting clients and execution, are we able to get all of these things done?
These five pillars have been really essential to helping our clients and it's the same process that we use internally to make sure things are going where they need to go. What I want to talk about today is one of the most important ones and that is vision.
I want to ask you, what's your vision for your future, not just your business, but also your life, do you know where you're going?
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Follow us on Instagram: www.instagram.com/scalingwellness
Welcome back to another episode of the Scaling Wellness Podcast! Today’s episode is going to be a little different.
As I know you’re busy people, and we publish so much content, there’s a chance you haven’t had a chance to listen to it all - or decide which episodes will be the best fit for you.
So, my team and I have carefully selected segments from each episode to put together some of the highlights from this month.
Consider it like a sort of buffet for you to get a taste of everything, and dive back further into any of the guests or episodes that interest you.
For the full list of guests featured in this episode, check out the description which you should find in whichever app you’re listening to now.
Now, please enjoy some of the best of this month on The Scaling Wellness Podcast
—----------
Featured In This Episode:
Julie Miller-Wilson, co-owner of Body Kneads, Etc a spa, coffee shop & boutique fitness center in Lebanon, TN.
Susan Good is the proud owner of Latitude Massage - a therapeutic massage studio offering customized massage treatments in Charlottesville, Virginia.
Casey Lauritsen is the proud owner of an award-winning practice located in the heart of Spring Hill, Tennesse – Therapeutic Hands Massage, LLC.
Paige Toryk, the CEO and founder of Fen Holistic Therapies – offers a holistic spa experience for total mind, body, and soul in Leonardtown, Maryland.
—---
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Follow us on Instagram: www.instagram.com/scalingwellness
Welcome back to another episode of the Scaling Wellness Podcast! Today’s episode is going to be a little different.
As I know you’re busy people, and we publish so much content, there’s a chance you haven’t had a chance to listen to it all - or decide which episodes will be the best fit for you.
So, my team and I have carefully selected segments from each episode to put together some of the highlights from this year’s episodes.
Consider it like a sort of buffet for you to get a taste of everything, and dive back further into any of the guests or episodes that interest you.
For the full list of guests featured in this episode, check out the description which you should find in whichever app you’re listening to now.
Now, please enjoy some of the best of this month on The Scaling Wellness Podcast
—----------
Featured In This Episode:
Solo Episode 163 - How (and Why) To Step Back & Let Go of Control (The Davinci Principle)
A practitioner of the healing arts since 2003, Holly Potter is the proud owner of Everything Zen - a multi-practitioner massage & skincare clinic in Groton, CT. (Episode 156)
Jeff Kong, the owner, and Principal Therapist built Tri-Covery around his unique blend of experiences as an athlete, trainer, and massage therapist. (Episode 166)
Julie Miller-Wilson, co-owner of Body Kneads, Etc a spa, coffee shop & boutique fitness center in Lebanon, TN. (Episode 183)
Kendall Hagensen is a licensed mental health counselor, Board Certified Dance/Movement Therapist, and owner of Vancouver Wellness Studio. (Episode 144)
Originally from Chicago, Illinois, Sam Molitas made his way as one of the most trusted businesses owners in the massage & wellness industry with his multi-location business located in Kihei and Lahaina, in Maui, Hawaii - Maui's Best Massage + Spa. (Episode 177)
Tabitha Baker is a massage therapist and owner of Sacred Hour Wellness Spa, Tribù Bar & Lounge, and Sacred Hour Yoga in the Cleveland Ohio area, as well as the soon-to-be Sacred Haven retreat center in Joshua Tree California. (Episode 158)
—---
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Follow us on Instagram: www.instagram.com/scalingwellness
Build a wellness practice that gives you more income, impact, and freedom. Learn More at: www.scalingwellness.com
Follow us on Instagram: www.instagram.com/scalingwellness
Paige Toryk is the CEO and founder of Fen Holistic Therapie – offering a holistic spa experience for total mind, body, and soul in Leonardtown, Maryland.
Paige's career has taken her all over, studying various modalities in South East Asia and in the United States.
At first, she wanted to study massage to take care of her sick mother but eventually got inspired by her friend and fell in love with it when she visited and lived with a friend in Bali, Indonesia.
In this episode, we talked about how she started and rapidly grew her business in the middle of the COVID-19 pandemic, and the importance of protecting boundaries as a massage therapist.
Check out Paige’s website:
https://www.fenholistictherapies.com/
Her Facebook page:
https://www.facebook.com/fentherapies
Build a wellness practice that gives you more income, impact, and freedom. Learn More at: www.scalingwellness.com
Follow us on Instagram: www.instagram.com/scalingwellness
Casey Lauritsen is the proud owner of an award-winning practice located at the heart of Spring Hill, Tennesse – Therapeutic Hands Massage, LLC.
Casey’s business has been recognized as a Business Hall of Famer for being awarded ‘The Best of Spring Hill for 5 consecutive years.
This heart-melting episode has a rollercoaster of emotions as she shares her journey from being a therapist who happily served her clients over the years to how she had to give up her license which changed her life and career.
We also sat down and talked about how she manages her business after losing therapists during COVID, and how her role changed as the business owner after the unforeseeable incident.
Check out Casey’s website:
https://therapeutichandsmassagespringhill.com/
Her Facebook page:
https://www.facebook.com/TherapeuticHandsMassage/
Build a wellness practice that gives you more income, impact, and freedom. Learn More at: www.scalingwellness.com
Follow us on Instagram: www.instagram.com/scalingwellness
Susan Good is the proud owner of Latitude Massage - a therapeutic massage studio offering customized massage treatments in Charlottesville, Virginia.
In a short period, she’s grown her team from a solo therapist to now 4 therapists on staff.
In this episode, she shares how a friend of hers made a huge impact on where she is now, how she grew her team in less than a year, how she markets her business for her team and how quality is important versus quantity when it comes to having employees in the business.
Check out Susan’s website:
https://www.getlatitudemassage.com/
Her Facebook page:
https://www.facebook.com/getlatitudemassage
Build a wellness practice that gives you more income, impact, and freedom. Learn More at: www.scalingwellness.com
Follow us on Instagram: www.instagram.com/scalingwellness
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Follow us on Instagram: www.instagram.com/scalingwellness
Welcome back to another episode of the Scaling Wellness Podcast! Today’s episode is going to be a little different.
As I know you’re busy people, and we publish so much content, there’s a chance you haven’t had a chance to listen to it all - or decide which episodes will be the best fit for you.
So, my team and I have carefully selected segments from each episode to put together some of the highlights from this month.
Consider it like a sort of buffet for you to get a taste of everything, and dive back further into any of the guests or episodes that interest you.
For the full list of guests featured in this episode, check out the description which you should find in whichever app you’re listening to now.
Now, please enjoy some of the best of this month on The Scaling Wellness Podcast
—----------
Featured In This Episode:
Our first clip comes from Amy Waldorf, skincare expert, mentor, and founder of Harmony Day Spa in Caldwell, New Jersey.
This clip is from Nina Murray, owner of Knot-Release Therapies in Moses Lake, WA
This next clip features Sam Molitas, owner of The Maui's Best Massage + Spa - one of the most trusted multilocation spas in Maui, Hawaii.
This clip is from Amanda Coyne, owner of Massage Rehab - offering different modalities to redefine their clients' recoveries in Fowlerville, Michigan.
This clip comes from Sierra Werner & Rachael Reid. Business partners who own Simply Therapeutic Massage - an all women therapists serving in Nashville, Tennessee.
This last clip is from Lee-Ann Lacasse, owner of Bodyworks Massage & Wellness - a therapeutic massage studio in Brooklyn, Connecticut.
—---
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Follow us on Instagram: www.instagram.com/scalingwellness
Lee-Ann is a massage therapist, and the proud owner of Bodyworks Massage & Wellness - Voted 2020’s Best Bodyworks Massage & Wellness business in Eastern Connecticut.
Located in Brooklyn, Connecticut, Lee-Ann decided to resign from her current job after having a family crisis in 2013. Little did she know, that that breaking point would entirely change her life.
Since first opening its doors, her business has grown from a humble solo practitioner to a thriving team with 9 practitioners on staff,
In this episode, I sit down with her as she shares how her past clients turned into her therapists, her experience dealing with and having unfit people in her business, and the lessons she’s learned from growing her practice to its current scale.
—------------------------------------
Check out Bodyworks Massage & Wellness website:
https://www.bodyworkswellnessct.com/
Her Facebook page:
https://www.facebook.com/bodyworksmassage.wellnessct/
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Follow us on Instagram: www.instagram.com/scalingwellness
In today's episode, I'll be sitting down to speak with Sierra Werner and Rachael Reid, Co-Owners of Simply Therapeutic Massage in Nashville, Tennessee.
They’re proudly a women-created & owned massage studio focused on personalized therapeutic bodywork to uplift you to your best self. What really stands out is how fast they’ve grown, now to over 10 practitioners, and a premier massage & wellness studio while only opening their doors in 2020.
While you often find Rachel in the massage room with her own private clients, Sierra takes on the role of studio manager and can often be found behind the scenes helping the business run smoothly.
In this episode, they share what it’s like to be co-owners and co-founders, how the roles and responsibilities are divided, how they use networking and get to be “friends” with other businesses in their area and we also talked about their mindset towards choosing the best people for their business.
—------------------------------------
Check out Simply Therapeutic Massage’s website:
https://www.stmnashville.com/
Their Facebook page:
https://www.facebook.com/simplytherapeuticmassagenashville
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Follow us on Instagram: www.instagram.com/scalingwellness
What might surprise you is what it actually takes to scale your wellness business and build out your dream spa, practice, or studio. $20k, $50k, or even $100k/month are all very real and manageable goals, but they don’t happen by accident.
More practitioners and more marketing are only the tips of the iceberg. In this episode, I talk about the 6 key components you need in order to successfully and sustainably scale your business to $50k/month and beyond.
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Follow us on Instagram: www.instagram.com/scalingwellness
Are you considering hiring your first massage employees? Or wondering how to best manage and grow with your small team?
For over 12 years, Amanda Coyne has been a massage therapist helping clients to get better in their health and wellness through her business, Massage Rehab.
Originally founded in 2019, together with her team of 5 practitioners, and over 37 combined years of training, Massage Rehab is one the leaders in bodywork in Fowlerville, Michigan.
They’re a goal-oriented practice, aimed at gaining therapeutic results, and excelling at helping people feel better, and doing so at an affordable price.3
In this episode, we talked about Amanda’s journey in growing the practice beyond herself, and what it’s like to run and operate a business with a small team, and she also shares how she saved up to thousands of dollars by avoiding this one thing in her business.
—------------------------------------
Check out the Massage Rehab website:
https://www.mymassagerehab.com/
Their Facebook page:
https://www.facebook.com/mymassagerehab/
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Follow us on Instagram: www.instagram.com/scalingwellness
Originally from Chicago, Illinois Sam Molitas made his way as one of the most trusted business owners in the massage & wellness industry with his multi-location business located in Kihei and Lahaina, in Maui, Hawaii.
Maui's Best Massage + Spa has been proud to serve Maui with its diverse services since January 2012, offering a high-end spa experience to both tourists and locals alike.
I’m also happy to say he’s one of my own clients, and we’ve been there happily supporting his growth and expansion over the past few years. We dive into what he went through as he built his newly opened second location in Hawaii, as well as what people should consider before expanding a second location for their business.
—------------------------------------
Check out Maui's Best Massage & Spa website:
https://mauisbestmassage.com/
Their Facebook page:
https://www.facebook.com/Mauisbestmassage/
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Follow us on Instagram: www.instagram.com/scalingwellness
Nina Murray is a massage therapist and the proud owner of Knot-Release Therapies -a therapeutic body care practice in Moses Lake, Washington for over 13 years.
Her business provides various massage services and wellness packages including more traditional and shiatsu massage, as well as postural alignment, salt therapy, CryoSkin treatment, and even a wellness pod.
In this episode, she shares what’s learned from hiring both good fit and less than ideal fit team members, how she manages a small-team independent contractor, and what type of marketing helped her as she helped her team to fill their schedule.
—------------------------------------
Check out the Knot-Release Therapies website:
https://www.knotrelease.com/
Their Facebook page:
https://www.facebook.com/KnotReleaseTherapies
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Follow us on Instagram: www.instagram.com/scalingwellness
Are you thinking about scaling your business? There are different advice and different key ideas that are going to help you get to the difference. we talked a lot about how to scale to the really big numbers, but in this episode, I want to share with you 4 books that are going to help you scale from a solo practitioner or a small team to a well-oiled, high Revenue, high-impact business.
The 90 Day Thearpist by Darryl “DJ” Turner (That’s me!)
The E-Myth Revisited:Why Most Small Businesses Don't Work and What to Do About It by Michael Gerber
Systemology: Reate Time, Reduce Errors And Scale Your Profits With Proven Business Systems by David Jenyns
Making Money is Killing Your Business: How to Build a Business You'll Love and Have a Life, Too by Chuck Blakeman
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Follow us on Instagram: www.instagram.com/scalingwellness
Are you thinking about scaling your business? There are different advice and different key ideas that are going to help you get to the difference. we talked a lot about how to scale to the really big numbers, but in this episode, I want to share with you 4 books that are going to help you scale from a solo practitioner or a small team to a well-oiled, high Revenue, high-impact business.
The 90 Day Thearpist by Darryl “DJ” Turner (That’s me!)
The E-Myth Revisited:Why Most Small Businesses Don't Work and What to Do About It by Michael Gerber
Systemology: Reate Time, Reduce Errors And Scale Your Profits With Proven Business Systems by David Jenyns
Making Money is Killing Your Business: How to Build a Business You'll Love and Have a Life, Too by Chuck Blakeman
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Follow us on Instagram: www.instagram.com/scalingwellness
Amy Waldorf is the found and proud owner of Harmony Day Spa, located in Caldwell, New Jersey. With a team of elite aestheticians and licensed massage therapists, her spa has been happily serving people in the west Essex area to meet their skincare and bodywork since 2003.
An industry expert since 1994, an Esthetician, and a Licensed Massage Therapist, Amy has trained physicians and clinical staff for several nationally distributed professional skincare companies and has lectured at numerous national industry events.
In 2016, her spa was awarded the Best Small Day Spa in the Morris & Essex country area in New Jersey.
In this episode, we sat down and talked about how she faced the road bumps on her way as she slowly grew her business into a successful one, and dived into how philanthropy has become part of her business operations.
—------------------------------------
Visit Amy’s website:
https://www.harmonydayspa.com/
Visit Amy's Facebook page:
https://www.facebook.com/HarmonyDaySpaNJ/
Build a wellness practice that gives you more income, impact, and freedom. Learn More at: www.scalingwellness.com
Follow us on Instagram: www.instagram.com/scalingwellness
Welcome back to another episode of the Scaling Wellness Podcast! Today’s episode is going to be a little different.
As I know you’re busy people, and we publish so much content, there’s a chance you haven’t had a chance to listen to it all - or decide which episodes will be the best fit for you.
So, my team and I have carefully selected segments from each episode to put together some of the highlights from this month.
Consider it like a sort of buffet for you to get a taste of everything, and dive back further into any of the guests or episodes that interest you.
For the full list of guests featured in this episode, check out the description which you should find in whichever app you’re listening to now.
Now, please enjoy some of the best of this month on The Scaling Wellness Podcast
—----------
Featured In This Episode:
Our first clip comes from Jeffrey Kong, CEO of Tri-Covery Massage & Flexibility - a mutli-location sports massage studio in Novi, Michigan.
This clip is from Dr. Tova Marin, LAc, a doctorate in Traditional Chinese Medicine, the owner of Blue Sky Wellness Studio - a holistic wellness studio in Portland, Oregon.
This next clip features Carly Gallagher, owner of The Deep Tissue Spa in Melbourne, Florida.
This clip comes from Nicholas Garman. He is the proud owner of Kalamazoo Athletic Wellness - a sports massage center located in Kalamazoo, Michigan.
This clip is from Tabatha Black, owner of 640 Massage Therapies - a therapeutic massage studio located in Westbrook, Connecticut.
—---
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Follow us on Instagram: www.instagram.com/scalingwellness
There are 640 muscles in the human body, and today’s guest is on a mission to help all of them.
Today I sit down with Tabatha Black, owner of 640 Massage Therapists in Westbrook, CT.
Founded in 2016, 640 Massage Therapies provides therapeutic massage services for all 640 muscles in the body. Our Licensed Massage Therapists have advanced training and knowledge of human anatomy, physiology & kinesiology.
Seeing how many of her clients were benefiting from regular therapeutic massage work and a desire to be around like-minded professionals, Tabatha seized an opportunity in 2018 to expand her practice and grow her business. Her practice focuses on the client’s well-being; Her understanding of anatomy & physiology, injury patterns, referred pain and kinesiology support her intuition and lend perspective to her understanding of the body/mind dynamic.
She and her team enjoys sharing their knowledge of post-massage supportive measures to enhance their client's continued well-being off the massage table
—------------------------------------
Check out Tabatha’s website:
https://www.640massage.com/
Her Facebook page:
https://www.facebook.com/640massage
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Follow us on Instagram: www.instagram.com/scalingwellness
In today’s episode I sit down with Nicholas Garman of Kalamazoo Athletic Wellness, I n Kalamazoo Michigan.
Kalamazoo Athletic Wellness was born out of a desire to provide a multi-angle approach to holistic wellness for athletes without the "crunchy" texture. Their approach is rooted in science-minded techniques with proven results. All of their therapists are highly trained and have a deep understanding of how the body works in relation to what you do.
Their owner, Nicholas Garman, LMT, NSCA-CPT, Master CAP received his certification for massage therapy in March of 2006 from the Kalamazoo Center for the Healing Arts and was licensed in 2013. Nick is the head massage therapist for the WMU Broncos Football team, has done on the field work with the West Michigan Mayhem, and was on the crew for the 2011 Race Across America. He also was an instructor in massage therapy, anatomy, and kinesiology for 6 years at KCHA.
—------------------------------------
Check out Nicholas’ website:
https://www.kzooathleticwellness.com/
His Facebook page:
https://www.facebook.com/kzooathleticwellness
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Follow us on Instagram: www.instagram.com/scalingwellness
Carly Gallagher LMT, LE is a Licensed Massage Therapy Expert, former Massage School Teacher, and a Licensed Esthetician. In addition to all of that, she is the sole owner of The Deep Tissue Spa and a massage continuing education provider with the State of Florida with her other company, The Joy of Bodywork.
Carly has over 13 years of experience helping people feel better in their bodies. She's worked with all types of people—from professional athletes to individuals living with chronic pain.
At the spa, Carly coaches and leads the team in helping guests achieve maximum relaxation and treatment of common concerns. She is skilled at helping you navigate what kind of treatment will get you the best results.
—------------------------------------
Check out Carly’s website:
https://www.deeptissuespa.com/
Her Facebook page:
https://www.facebook.com/deeptissuespa
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Follow us on Instagram: www.instagram.com/scalingwellness
From being a dancer to holding a master's and doctorate degree in Traditional Chinese Medicine, Dr. Tova Marin is also board certified by the National Commission of Acupuncture and Oriental Medicine. Tova has trained extensively throughout the country and is licensed to practice acupuncture and herbal medicine in multiple states. Additionally, Tova is a registered yoga teacher and has given mindfulness workshops on Wall Street emphasizing the importance of holistic health.
Tova has maintained private practices in the Bay Area, CA, and NYC, treating a wide variety of conditions, including pain, women's health, infertility, endocrine imbalances, autoimmune conditions, seasonal allergies, insomnia, depression, and anxiety.
Tova also specializes in pediatrics and has studied with top pediatric acupuncturists in the field, mastering skills in pediatric acupuncture, Tui Na, and herbology.
Currently, Tova has a team of 13 with 5 treatment rooms offering their services 7 days a week.
In this episode, we will uncover the massive changes she went through in both her personal and professional life to bring Blue Sky Wellness Studio to where it is today.
—------------------------------------
Check out Dr. Tova’s website:
https://www.blueskyportland.com/
Her Facebook page:
https://www.facebook.com/BlueSkyPortland/
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Follow us on Instagram: www.instagram.com/scalingwellness
In today's episode, I want to talk to you about how to stop committing what I call random acts of entrepreneurship and actually accomplish the goals that you set out in your business and honestly in your life.
This idea of random acts of entrepreneurship, what do I mean by this and why? This is something that you are probably committing yourself and you don't even realize it.
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Follow us on Instagram: www.instagram.com/scalingwellness
Jeff Kong, the owner, and Principal Therapist built Tri-Covery around his unique blend of experiences as an athlete, trainer, and massage therapist.
Since founding Tri-Covery Massage & Flexibility in 2010, Jeff Kong has become well-known for his work in helping the recovery from athletic training and injuries.
He is known in the area as an expert in sports massage, pain relief, and detecting the roots of what may be causing the issues - Plain and simple… he’s really good at fixing bodies.
Along with extensive experience in gait analysis and posture correction. In 2012, Jeff became one of the first in the state of Michigan to be certified in Fascial Stretch Therapy.
With a total of 11 treatment rooms in his 2 location business, Jeff and his highly-trained staff deliver the most effective therapies available for improvements of physical dexterity and recovery from injuries.
Aside from being the CEO himself, he became an official NFL massage therapist with his team the Detroit Lions.
In this episode, we dive into how Jeffrey successfully built his practice and managed to become an NFL therapist and CEO at the same time.
Checkout Jeff's website:
https://tri-covery.com/
His Facebook Page:
https://www.facebook.com/TriCoveryRoyalOak/
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Welcome back to another episode of the Scaling Wellness Podcast! Today’s episode is going to be a little different.
As I know you’re busy people, and we publish so much content, there’s a chance you haven’t had a chance to listen to it all - or decide which episodes will be the best fit for you.
So, my team and I have carefully selected segments from each episode to put together some of the highlights from this month.
Consider it like a sort of buffet for you to get a taste of everything, and dive back further into any of the guests or episodes that interest you.
For the full list of guests featured in this episode, check out the description which you should find in whichever app you’re listening to now.
Now, please enjoy some of the best of this month on The Scaling Wellness Podcast
Tabitha Baker of Sacred Hour Wellness Spas
https://sacredhour.com/
Linda Haley of The Reiki Center
https://www.thereikicenter.net/
Matthew Miner of Massage of Nashville
https://www.massageofnashville.com/
Elle Browning of Elle Browning Consulting
https://ellebrowning.com/
Charlotte Irwin of the Center for Healing Arts & Massage
https://center4thehealingarts.com/
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Follow us on Instagram: www.instagram.com/scalingwellness
Charlotte Irwin is a massage therapist and founder of The Center for The Healing Arts & Massage in Sterling Heights, MI - a multi therapist location with over 10 practitioners on staff.
As a 1992 graduate from Health Enrichment Massage school, she has over 2000 hours of advanced studies in Hawaiian Lomi- Lomi massage, Hawaiian culture, and Esoteric healing, plus she’s a certified reflexologist, and developer of Charlotte Irwin’s Reflexology Program.
She has 3 decades of experience in the industry and in this interview, we dive into some of the lessons she’s learned along the way when building The Center For The Healing Arts & Massage.
Checkout Charlotte's website:
https://center4thehealingarts.com/
Her Facebook Page:
https://www.facebook.com/CtrHealingArts
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Are you really the only one who can do everything in your business?
If that's the truth, then there's no chance of you ever having the opportunity to step back.
The fact of the matter is that no one's going to love your business as much as you do, but that doesn't mean that there aren't people processes, or systems that can't replace the work you currently do.
If you ever want to achieve the vision of your business, you’re going to have to start stepping down from certain roles & duties you’ve been used to.
In this episode, I break down how to step back, and let go of control in your business.
------------- Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Hiring employees isn’t the only way to escape the ‘time for money trap’. In today's episode, our guest Elle Browning and I talk about how you can turn your healing service into a scalable online business.
Elle Browning is an executive business coach (NYU 2016), licensed massage therapist, and visionary entrepreneur with over a decade of experience in the wellness industry.
She offers online group coaching programs to teach healers and wellness professionals how to create, market, and sell their first online course. Through her work, she connects her clients to greater support, community, and resources.
It’s her mission to empower healers to change the world by creating sustainable and profitable healing businesses.
Checkout Elle's website:
http://ellebrowning.com/
http://www.successfulempaths.com/
Her Facebook Group:
https://www.facebook.com/groups/empathsandhealersgettingclients/
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Originally starting as a solo practitioner, Matthew Minor is now the owner of the Massage of Nashville - a multi-therapist therapeutic massage practice in Nashville, TN.
Matthew found the massage industry almost by accident, working in welding and as a manual laborer he sought out a massage as a solution for the aches and pains of his job. With a short massage that gave him nearly instant pain relief, he enrolled in massage school the same day.
Operating originally by himself, Matthew went on to consistently be rated and recognized by the city of Nashville for his skills, winning a best of Nashville 3 years in a row.
Now, in the last two years, Matthew's business has made the pivot to becoming Massage of Nashville and being a place where clients and therapists alike can deeply come to know high levels of massage.
In this episode, we dive into how Matthew got started in private practice, what the transition looked like from solo practitioner to multi-therapist business owner, and his lessons and advice learned along the way.
Checkout Matthew's website:
https://www.massageofnashville.com/
His Facebook Page:
https://www.facebook.com/massageofnashville
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Linda Haley is the founder and executive director of The Reiki Center, a comprehensive natural wellness center for people and their pets, based in Columbus, Ohio.
The Reiki Center for Healing Arts is the only center in the region offering certified Reiki classes taught in the original format. Originally opened in 2015, The Reiki Center and has been continually growing and adding services, classes, and workshops - now with a staff of over 25 people.
Their holistic practitioners understand the relationship between the physical, emotional, mental and spiritual needs and will work with their clients to bring those components together in harmony. Plus, the practitioners at The Reiki Center are at Advanced or Master Level, with additional expertise in a wide variety of integrative wellness modalities.
In addition to their wide array of healing modalities, The Reiki Center also offers many workshops and classes to help people expand their horizons, learn new strategies, relax, or just have some creative fun.
Checkout Linda's website:
https://www.thereikicenter.net/
Her Facebook Page:
https://www.facebook.com/thereikicenter
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
There's a very simple yet misunderstood tour that you can use to scale your Wellness business. it's called an operations manual.
In fact, no matter how big or small your business is, I fundamentally believe every business needs one.
However, as well as practitioners and healers there's a big misconception that having documents, and standard procedures will turn your business into something over the corporate.
This episode will break down:
- What an operations manual actually is
- Why do you need one, and
- How to create one without making your business feel like a large corporation
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Follow us on Instagram: www.instagram.com/scalingwellness
Today’s episode we’ll be sitting down with a massage practitioner turned entrepreneur, who's kicking ass, taking names, and currently achieving wellness at scale.
Tabitha Baker is a massage therapist and owner of Sacred Hour Wellness Spa, Tribù Bar & Lounge, Sacred Hour Yoga in the Cleveland Ohio area, and the soon-to-be Sacred Haven retreat center in Joshua Tree California.
As a massage therapist in New York, Tabitha sought out a change of pace after the events of 9/11. After settling into the Cleavland Ohio area things took a turn, as Tabitha made a choice to expand her private massage practice into something bigger than herself.
She combined some of the other skills she picked up in her lifetime, including - advertising, sales, global retreat planning, and interior design - and gave birth to Sacred hour.
A concept Spa and Wellness Center located In Lakewood Ohio. However, things didn't just end there, as she expanded the business to an additional location, a yoga Center, a bar and lounge, hosting International retreats, and most recently, property for a new wellness retreat center located in Joshua Tree California.
With a staff of over 50 people, Tabitha has demonstrated her ability to define a large vision for her business and her future and accomplish it. I'm excited to share this interview with a multi-location, and multi-business owner who’s practicing Wellness business at one of the highest levels.
Checkout Tabitha's website:
https://sacredhour.com/
Her Facebook Page:
https://www.facebook.com/SacredHourSpas/
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Follow us on Instagram: www.instagram.com/scalingwellness
Welcome back to another episode of the Scaling Wellness Podcast! Today’s episode is going to be a little different.
As I know you’re busy people, and we publish so much content, there’s a chance you haven’t had a chance to listen to it all - or decide which episodes will be a best fit for you.
So, my team and I have carefully selected segments from each episode to put together some of the highlights from this month.
Consider it like a sort of buffet for you to get a taste of everything, and dive back further into any of the guests or episodes that interest you.
For the full list of guests featured in this episode, check out the description which you should find in whichever app you’re listening to now.
Now, please enjoy some of the best of this month on The Scaling Wellness Podcast
Lindsey DellaVecchia of A Moment Away Spa:
https://amomentawayspa.com/
Rose Chard of Your Body Needs:
https://yourbodyneeds.com/
Nicki Iskander, RMT:
https://nickirmt.com/
SEO Expert Brittany Herzberg:
https://brittanyherzberg.com/
Kelley Silva of All About the Massage:
https://allaboutthemassage.com/
Theresa Switzenberg of Tranquility Therapeutic Massages:
https://www.tranquilitysf.com/
Holly Potter of Everything Zen:
https://everythingzenmassage.com/team/holly-potter/
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Follow us on Instagram: www.instagram.com/scalingwellness
A practitioner of the healing arts since 2003, Holly Potter is the proud owner of Everything Zen - a multi-practitioner massage & skincare clinic in Groton, CT.
Originally starting as an Esthetician, she found she enjoyed helping people to relax from their daily stresses. Following her curiosity and thirst for education, in 2008, she completed her training in massage therapy, and it was during that time that I learned much about the mind-body connection.
Shortly after, Everything Zen was born. Several years later, going from a solo practice, they are now a flourishing group of holistic health practitioners.
In this episode, we dive into Holly’s story of growing from one to many, and the lessons she’s learned along the way!
Check out Holly's website: https://everythingzenmassage.com/
Her Facebook: https://www.facebook.com/Everythingzengroton/
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Follow us on Instagram: www.instagram.com/scalingwellness
Theresa Switzenburg is the owner of Tranquility Therapeutic Massages, located in Sioux Falls, SD. Having grown the practice to now over 10 therapists, and boasting over 1000 combined reviews, Theresa has claimed her space has the go-to location for therapeutic massage in the Sioux Falls area.
In this episode we dive into how:
- How Theresa grew her practice
- Her approach to creating a team
- Her approach to pricing services for maximum clients
- The lessons learned in scaling practice to multiple six figures.
Check out Theresa's Website: https://www.tranquilitysf.com/
Her Facebook: https://www.facebook.com/Tranquility-Therapeutic-Massage-Spa-226402437567499/
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Follow us on Instagram: www.instagram.com/scalingwellness
Kelley Silva Is the owner of All About the Massage - multi-practitioner therapeutic massage practice in Westford MA. Since 2010, Kelley and her practice has been serving the Westford community through relaxing, and pain-relieving therapeutic massage.
In this episode we discuss:
- How she grew her team to over 5 therapists.
- How Kelley views her role as an owner vs a practitioner
- The impact of working with a business coach
- Things to consider as you grow & scale your practice
Check out Kelley's Website: https://allaboutthemassage.com/
Her Facebook: https://www.facebook.com/AllAboutTheMassage/
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
The world has shifted massively since 2020. With a smaller hiring market, changes in culture, and fewer new therapists graduating, it’s been difficult to find the right fit employees for your team.
In this episode I break down the ‘new normal’ of hiring including:
- What changes are being felt by employees and employers alike
- What massage therapists actually want out of a job
- Why regular job posts don’t work
- Where and how to find your right fit employee
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Follow us on Instagram: www.instagram.com/scalingwellness
Every day, your perfect fit clients search the internet with their most burning questions. What are you doing to make sure you show up as the answer?
Today’s guest Brittany Herzberg is not only a licensed massage therapist, but also an SEO copywriter committed to helping health and wellness practitioners rise to the ranks, and be easily found through an organic search online.
In this episode we dive into:
- Brittany’s bodywork background
- What is SEO?
- How to get your website to show up when people search for the keywords and phrases you want to be associated with.
Check out Brittany's Website: https://brittanyherzberg.com/
Her Facebook: https://www.facebook.com/bheremassage/
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Follow us on Instagram: www.instagram.com/scalingwellness
Nicki Iskander is a Registered Massage Therapist based out of Toronto Canada.
With her massage practice, she caters to women who are on the brink of exhaustion - providing a body-positive, trans-friendly space where they can unwind and ignore the outside world.
In this episode we dive deep into what it takes to be a fully booked solo practitioner, and how massage, money, and feminism intersect.
Check out Nicki's Website: https://nickirmt.com/
Her Facebook: https://www.facebook.com/nicki.rmt/
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Follow us on Instagram: www.instagram.com/scalingwellness
Rose Chard is a licensed massage therapist, registered aromatherapist, and esthetician, and the owner of Your Body Needs - a spa specializing in Massage & Holistic skin care Services
Beyond the traditional spa services, Your Body Needs also helps people discover the everyday benefits of aromatherapy and also offers popular aromatherapy workshops.
Rose has incorporated essential oils in her personal life for more than 25 years, and now her company has its own growing line of quality aromatherapy products and essential oils.
Outside her business, she is on the board of directors for the National Association of Holistic Aromatherapy as well as the Maryland Director for its members. Rose teaches the principles of aromatherapy to health care professionals at Anne Arundel Community College in Maryland as well as serving on its Department of Therapeutic Massage board.
Check out Rose's Website: https://yourbodyneeds.com/
Her Facebook: https://www.facebook.com/yourbodyneeds
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Follow us on Instagram: www.instagram.com/scalingwellness
There are 3 games you can play in this industry, and which game you play, is ultimately going to depend on what you want out of life.
But so many practitioners and practice owners are playing to win a game, without putting in the intention (or even realizing) which one they're playing.
While most practice owners are able to make the Shift from The Practitioner to The Entrepreneur, they often fail (or struggle) to shift to playing the game of The Business Owner.
In this episode, I talk about what the 3 games are, how to ‘win’ each one, and how you can decide which one you’d like to play.
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Follow us on Instagram: www.instagram.com/scalingwellness
In this episode, I sit down with Lindsey DellaVecchia massage therapist, and owner of A Moment Away Spa - a multi-location spa in Central Connecticut, that first opened in 2006.
Starting as a solo therapist, in the 16 years of existence, Lindsey has grown her spa to employ over 40 team members, and expand into a second location, while getting recognized as one of the Best in Connecticut along the way.
While spa oriented, A Moment Away specializes in offering a range of therapeutic massage services to help their clients live a happier, healthier, and stress-free life.
In addition to the bodywork, their skin care, nail, and hair care services round out their service menu and set them apart as a go-to place for self-care in the central Connecticut area.
In this episode we dive into:
- What it takes to go to 2 locations
- What steps Lindsey took to grow & scale
- How she managers a large team
- Her approach to business ownership
Check out Lindsey's Website: https://amomentawayspa.com/
Her Facebook: https://www.facebook.com/AMomentAway/
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Follow us on Instagram: www.instagram.com/scalingwellness
Welcome back to another episode of the Scaling Wellness Podcast! Today’s episode is going to be a little different.
As I know you’re busy people, and we publish so much content, there’s a chance you haven’t had a chance to listen to it all - or decide which episodes will be the best fit for you.
So, my team and I have carefully selected segments from each episode to put together some of the highlights from this month.
Consider it like a sort of buffet for you to get a taste of everything, and dive back further into any of the guests or episodes that interest you.
For the full list of guests featured in this episode, check out the description which you should find in whichever app you’re listening to now.
Now, please enjoy some of the best of this month on The Scaling Wellness Podcast
Featured In This Episode:
Marissa Gandelman of Elm City Wellness: https://www.elmcitywellness.com/
Danielle Ratliff of Serenity Now Massage Therapy & Joyful Rising Writing: https://serenitynowcornelius.com/
Michele Cook & Kyron Moses of Body Ache Escape Massage Center: https://bodyacheescape.com/
Kendall Hagensen of Vancouver Wellness Studio: https://vancouverwellnessstudio.com/
Casey Ebert of Manhattan Healthworks: https://www.manhattanhealthworks.com/
Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com
Follow us on Instagram: www.instagram.com/scalingwellness
Today we’ll be sitting down with Casey Ebert of Manhattan Healthworks, a therapeutic massage & bodywork center in Manhattan, KS.
Casey found her passion for massage while attending Washburn University and managing a salon and spa in Topeka.
A stress-filled day and a brief chair massage were all it took to get the wheels in motion for Manhattan Healthworks. After experiencing instant relief from her first time receiving a massage, she knew she wanted to learn how to make someone feel the same way.
Founded in 2010, what started as a small team of 3 - Manhattan Healthworks has now grown to a team of 8 and is preparing for its next expansion.
Just a quick note, when recording this episode my computer grabbed the audio from the wrong mic, so you’ll notice a change in quality when I’m asking questions. Nevertheless, Casey’s answers are nothing short of crystal clear.
Check out Casey's Website: https://www.manhattanhealthworks.com/https://elmcitywellness.com/
Her Facebook Page: https://www.facebook.com/ManhattanHealthworks/
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment? Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Looking for a way to scale your revenue UP and scale your hands-on hours back?
Get on my calendar at www.scalingwellness.com/chat
All practices are NOT created equal - and nor are the phases you go through as practice owner. It turns out, that making money isn’t the end all be all of having your own business.
In this episode, I’ll break down:
- The 7 Stages of Practice Ownership
- Why most practice owners never make it beyond stage 4
- Which stages give you the most freedom of time, money, and control, and
- How to identify and achieve the stage best for you (hint: you don’t have to get to Stage 7 if you don’t want to)
Would a like a wellness practice that doesn’t rely on you for everything? How about a practice that gives you BOTH money AND time.
Let’s chat, and schedule your free 1:1 strategy call so we can map out your Wellness Practice Freedom plan today!
www.scalingwellness.com/chat
Follow us on Instagram: www.instagram.com/scalingwellness
There’s more to wellness than just massage, and today’s guest dives deep into just that.
Kendall Hagensen is a licensed mental health counselor, Board Certified Dance/Movement Therapist, and owner of Vancouver Wellness Studio.
Vancouver Wellness Studio is a unique place for whole-person healthcare in Vancouver, Washington. They have a dynamic team of holistic health professionals who work together to provide quality, cohesive, care for the mind, body, and spirit.
Under one roof, Vancouver wellness offers massage & bodywork, yoga, nutrition, Chinese medicine & acupuncture, mental health care, fitness, and even naturopathic medicine.
Kendall has built an amazing practice focused on holistic and patient-centered but it doesn’t stop there.
Through her business coaching business - Wellness Center Creators - she specializes in, and is passionate about, working with healthcare professionals to create the multi-disciplinary practice of their dreams.
Check out Kendall's Website: https://vancouverwellnessstudio.com/
Register for Kendalls Workshop - Developing Your Collaborative Leadership Team. Registration Ends July 19, 2022!
Did you enjoy this episode? Be sure to leave a rating and review!
Looking for a way to scale your revenue UP and scale your hands-on hours back?
Get on my calendar at www.scalingwellness.com/chat
In todays I'll be sitting down to speak with Michele Cook & Kyron Moses, Co-Owners of Body Ache Escape Massage Center in Pickerington, OH.
Founded in 2010, as Michele and Kyron were looking to escape their current rental situation, body ache Escape now emplos over 10 practitioners, and has grown to be a leader in Massage and Wellness in the Columbus Ohio area.
I think you'll find this episode especially interesting, because of the dynamic between Michelle and Kyron.
There are two critical roles at the highest level of every business. The first being the Visionary - the person who is looking to the future and trying to accomplish bigger and better things.
However, at the same time you also need what's called the integrator - this is someone who's grounded, has their finger on the pulse and is making sure that the date today is operating at the highest level possible. They're also the person most responsible for taking the dreams and visions from the Visionary and implementing the steps to make it a reality.
While most owners are forced to take on both roles themselves, Michele and Kyron are able to fit into the exact singular role that the business needs and matches their own personalities.
I won't tell you which one is which, but as we get into the episode the answer will become clear.
Check out Michele and Kyron's Website: https://bodyacheescape.com/
Their Facebook Page: https://www.facebook.com/BodyAcheEscape/
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Looking for a way to scale your revenue UP and scale your hands-on hours back?
Get on my calendar at www.scalingwellness.com/chat
Disclaimer: Today’s episode has a brief mention of sexual assault. while the event is not described in detail and only briefly mentioned, this topic may be triggering for some listeners so this warning has been added
In this episode will you be talking about the Journey of buying into an existing practice, growing and scaling it, hitting a point of burnout, and needing to exit with Danielle Ratliff – the former owner of Serenity Now Massage Therapy in Cornelius, North Carolina
Danielle has compassionately empowered thousands on well-being journeys as a Contributing Writer, Holistic Wellness Radio Show Host, Licensed Massage Therapist, Registered Dietitian, and Mental Health Advocate.
Her heart-centered leadership and intuitive marketing savvy transformed a startup massage practice from a team of three therapists to an award-winning practice of fifteen therapists serving 11,000+ clients.
However, the pandemic and burnout led to her bittersweet decision to sell the company in 2020.
It's easy to talk about the things that you should be doing in your business, but there isn't enough discussion about the hard lesson. What do you do when you've reached your with end and it's time to move on to something else?
Check out Danielle's Website: https://joyfulrisingwriting.com/
Her Facebook Page: https://www.facebook.com/joyfulrisingwriting
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Looking for a way to scale your revenue UP and scale your hands-on hours back?
Get on my calendar at www.scalingwellness.com/chat
It might sound backward, but at a certain point in your business seeing clients is actually HURTING rather than helping your growth.
(Plus it’s stopping you from creating a business that serves you more than you serve it)
In this episode I get into:
- Why (and when) you should stop seeing clients
- The true purpose of your business
- What your role as CEO is supposed to be (instead of what most people think it is)
And how to find true Wellness Practice Freedom.
Looking for a way to scale your revenue UP and scale your hands-on hours back?
Get on my calendar at www.scalingwellness.com/chat
Marissa Gandelman of Elm City Wellness, a multi-location Massage, and Wellness Center in New Haven Connecticut.
Originally from Hamden Connecticut, Wellness has taken Marissa around the world.
Starting as a private practice Massage Therapist in 2009, she shortly left the US in 2010 where she lived in Cusco Peru, and co-founded the Healing House – a nonprofit organization dedicated to the healing arts.
After she returned to the states in 2013, she opened the first location of Elm City Wellness.
What was originally just 3 treatment rooms, has now blossomed into multiple locations, and over 25 various practitioners and staff.
Check out Marissa's Website: https://elmcitywellness.com/
Her Facebook Page: https://www.facebook.com/ElmCityWellness
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Looking for a way to scale your revenue UP and scale your hands-on hours back?
Get on my calendar at www.scalingwellness.com/chat
Long time no see! Good news, is that the podcast is coming back after a year-long hiatus, with a new name and all new content.
Want to learn how to start and grow a successful massage business? My Book 'The 90 Day Therapist' is officially available on amazon
Grab your copy here: https://www.amazon.com/dp/B0B37TDZGF/
Hey gang,
The podcast is going on a summer break! We're working on some amazing projects to be released throughout the back half of this year, so we're putting a pause to the podcast until late summer/early fall. Expect us to be back with new episodes in mid to late August.
Not to worry, more interviews have already been recorded and I'm excited to share more guests & new stories. We're just pulling our resources to make major updates & developments to our programs, products, and even rebrand as Massage Boss Marketing.
We'll see you after the break!
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
In this episode, I sit down with Gael Wood, owner of Massage & Spa Success.
She has over 25 years of experience in the massage and spa industry. She has an immeasurable amount of knowledge and expertise in the art of growing and maintaining a thriving massage & spa business.
She now concentrates on coaching and teaching in the areas of marketing, business start-up, online business creation, customer service and spa services.
Gael was honored to be inducted into the World Massage Hall of Fame and featured as a Massage Magazine All-Star in 2019. She is the co-host and co-founder of the Global Wellness Professionals Marketing Summits and creator of the Massage and Spa Marketing Content Clubs, Author of 10 Ebooks, over 40 Online courses, and the Elevate Mastermind.
Check out Gael's Website: https://massageandspasuccess.com/
Her Facebook Page: https://www.facebook.com/gaelwoodsuccesscoach
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
In this episode, I sit down with Gael Wood, owner of Massage & Spa Success.
She has over 25 years of experience in the massage and spa industry. She has an immeasurable amount of knowledge and expertise in the art of growing and maintaining a thriving massage & spa business.
She now concentrates on coaching and teaching in the areas of marketing, business start-up, online business creation, customer service and spa services.
Gael was honored to be inducted into the World Massage Hall of Fame and featured as a Massage Magazine All-Star in 2019. She is the co-host and co-founder of the Global Wellness Professionals Marketing Summits and creator of the Massage and Spa Marketing Content Clubs, Author of 10 Ebooks, over 40 Online courses, and the Elevate Mastermind.
Check out Gael's Website: https://massageandspasuccess.com/
Her Facebook Page: https://www.facebook.com/gaelwoodsuccesscoach
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
Everyone has different tools and resources used to help them when it comes to running a business. There might be differences but we all have the same goal -- to make our business a success.
This episode is a compilation of different massage bosses I have previously interviewed and their answers to the question:
What are some of the resources/ software/ people that they find useful in their business?
Massage Bosses featured in this episode:
- Anastasia Yecke-Gude - https://healing-hands.us/
- Elicia Crook - https://massagechampions.com/
- Elyse Badewitz - https://www.spahausnashville.com/
- Felicia Brown - https://spalutions.com/
- Korey Cleaver - https://www.wellbeingakron.com/
- Sarah Ernst & Lisa Gorman - https://www.360nmt.com/
- Zack Mayfield - https://www.successfulbodyworker.com/
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
In this episode, we will talk about how to ask better questions, to get better answers from the Internet, from your mentors, from your friends, from whoever, so that you can get going forward easier, faster and better in life.
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
In this episode, I sit down with Amanda Lundestad, owner managing partner of Active Edge Orthopedic Massage in Urbandale, Iowa.
She's an Iowa native and she's a board-certified licensed massage therapist who also has a B.A. from Drake University. Now, as an avid athlete herself, Amanda brings to Active Edge a love of sport and movement of the human body, her personal experience with sports and athleticism having contributed highly to her success as a sports massage therapist.
Beyond her skills as a hands-on practitioner, Amanda is also a continuing education provider and sports massage therapy and business and marketing for massage therapists throughout the United States.
Amanda started the business and found herself growing more and more and more. And it went through a couple of different iterations before recently, she decided it was time for her to sell the practice.
Check out Amanda's Website: https://www.activeedgemassage.com/
Her Facebook Page: https://www.facebook.com/activeedgellc/
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
In this episode, I sit down with Amanda Lundestad, owner managing partner of Active Edge Orthopedic Massage in Urbandale, Iowa.
She's an Iowa native and she's a board-certified licensed massage therapist who also has a B.A. from Drake University. Now, as an avid athlete herself, Amanda brings to Active Edge a love of sport and movement of the human body, her personal experience with sports and athleticism having contributed highly to her success as a sports massage therapist.
Beyond her skills as a hands-on practitioner, Amanda is also a continuing education provider and sports massage therapy and business and marketing for massage therapists throughout the United States.
Amanda started the business and found herself growing more and more and more. And it went through a couple of different iterations before recently, she decided it was time for her to sell the practice.
Check out Amanda's Website: https://www.activeedgemassage.com/
Her Facebook Page: https://www.facebook.com/activeedgellc/
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
“People don’t care about what you know until they know how much you care.”
There is more to this saying and I have found that it is getting people to know more about you and your story. It is important to share about who you are in a way that connects with people and the internet is a great vehicle to make that happen.
In this episode I want to share:
- Why people & connections matter
- How to tell a good story
- My story and the journey I am on today.
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
If everyone could be a millionaire and it was easy, everyone would be doing it. The fact is, we can all agree that it is not easy.
We all have access to Google that has loads of information that can help answer your questions or give you ideas for your goals, but how do you know which information fits best for you?
A coach is someone that has the experience that can guide you through the entire process fit for you and can make a big difference in the results you get as well as the speed in which you get those results.
In this episode I want to share 3 biggest values you can get from working with a coach as well as what to look for in a coach.
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
Pursuing your dream massage business is a journey of creating a space that brings joy and comfort, not only for your clients but for yourself as well.
About Felicia Brown:
Felicia Brown is a licensed massage therapist and owner of A to Zen, where she has worked with a number of her loyal clients since she began her practice in 1994.
She also is the founder of Balance Day Spa, a full-service day spa that grew from her original massage practice. Though she sold Balance in 2005, Felicia continues to provide training, education and marketing coaching for massage, spa, and wellness professionals.
Felicia is an author of seven books, including Every Touch Marketing; Creating Lifetime Clients; Free & Easy Ways to Promote Your Massage Spa & Wellness Business; Wisdom of the Stone; The Sunflower Princess; and Sunflower Wisdom.
What to Expect in this episode:
- Felicia’s view on competitive competition
- The scariest part in building a business, even after already succeeding
- How she did things differently with each business
- Her go-to’s when stressed
- Resources she has found helpful
- Flower Power
Join Felica’s Flower Power:
Where to reach out to Felica:
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
Pursuing your dream business is a journey. You may find you’d rather work with someone else for a while, or you stick to your plans no matter what. Felica Brown has been in the industry for 27 years. We invited her again to talk further about her experiences, especially with the pandemic.
About Felicia Brown:
Felicia Brown is a licensed massage therapist and owner of A to Zen, where she has worked with a number of her loyal clients since she began her practice in 1994.
She also is the founder of Balance Day Spa, a full-service day spa which grew from her original massage practice. Though she sold Balance in 2005, Felicia continues to provide training, education and marketing coaching for massage, spa, and wellness professionals.
Felicia is an author of seven books, including Every Touch Marketing; Creating Lifetime Clients; Free & Easy Ways to Promote Your Massage Spa & Wellness Business; Wisdom of the Stone; The Sunflower Princess; and Sunflower Wisdom.
What to Expect in this episode:
- Felica’s early years and the stepping stones to where she is today.
- How things were for her coming out after massage school.
- When she realized she would run a business
- How she ended up building a massage room in her house
Join Felica’s Flower Power:
Where to reach out to Felica:
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
Discount clients are worth more than the cash value they bring in the first time they buy your service.
There is a fundamental difference between “ I’m never giving a discount” and “I’m never going to get paid for less than my value”
There are many ways to grow your business and there are many different business models.
In this episode, I want to share 5 ways discounts can be used strategically to get people in your business and fill up your books.
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
As said in the title, are you willing to humble yourself and suck at something?
Being a massage therapist, a business owner or a massage boss, it may be embarrassing to raise your hand out and admit you suck at an important part of your business, may that be Facebook ads, networking, or marketing as a whole.
.
In this episode, I would like to share with you an embarrassing moment where I sucked at something and how sucking at something and admitting it is actually beneficial in the long run.
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
“ You can’t put a price on people talking about you.“
In this episode, we have Robert Norberciak! He took over a day spa that was making about $5 thousand a month that he grew to $75k a month in 3 years before he sold it. He has shared amazing advice in getting Groupon clients, rebooking clients and what it takes to grow
What to Expect in this episode:
- Understanding how to retain clients.
- Unlocking the emotional reasoning of clients.
- How Robert became so successful with Groupons, Gift Cards and Gift Packages
- His experience with Google Ads.
- Putting in the extra work.
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
“When selling time, once that time passes, you’ll never get to sell it again.”
In this episode, we have Robert Norberciak! He took over a day spa that was making about $5 thousand a month that he grew to $75k a month in 3 years before he sold it. He has shared amazing advice in getting Groupon clients, rebooking clients and what it takes to grow.
What to Expect in this episode:
- Robert's early years
- The beginnings with Mozaik Skin & Body
- Strategies with Goupons
- Steps he took to get people coming back.
- The important numbers in business.
- Creating the habit to rebook
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
With algorithms constantly changing and how things have changed due to the pandemic, you may think that attracting clients in this day and age is extremely different. However, the truth is that the core of effective marketing has hardly changed.
In this episode, I will share three core fundamentals in attracting clients. Tactics might have changed, but these fundamentals are the core to attracting clients for any sized practise and will work in any era.
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
The mission, if not all, of many massage therapists, is to help their clients as much with their problems as much as they can. That brought the idea of the end of the competition and more collaboration in the massage industry.
I asked inside of my Facebook group, “Do they collaborate with other massage therapists?” and the answer most people gave was "No."
Too many people see themselves as a "do-everything" sort of business and aren't willing to take the opportunities that come working with other businesses.
In this episode, I want to share how I started in the industry as someone nobody knew and collaborating with other businesses which helped lead me to where I am today. I will also share some ideas on how you can as well.
.
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
In this episode, we have a business coach and massage therapist, Elicia Crook talk about her experience from being someone who needed help with her body to being someone who helps others with theirs.
She is the author of Fully Booked Without Burnout, and co-host of the Business of Wellness & Massage Podcast. Currently, she runs a coaching team at Massage Champions with her partner James, who is an experienced marketer and trainer.
What to Expect in this episode:
- What really helped her in her business.
- How did you and your husband meet, and what's it like working together as a husband & wife duo?
- Any advice for people who've gone into business with their partners?
- The scariest moment in her journey?
- Her types of clients.
- What can people expect when working with her in Massage Champions.
- The best piece of advice she received.
- What does she do when she feels stressed or overwhelmed?
- What does it mean to be a massage boss for Elicia?
- Her message to every massage therapist.
- Any advice you wished you received sooner?
Check out her Website: https://massagechampions.com/
Read her Book on Amazon: https://www.amazon.com/Fully-Booked-Without-Burnout-Therapists-ebook/dp/B07FP4JBTT
Podcast: https://massagechampions.com/podcast/
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
In this episode, we have a business coach and massage therapist, Elicia Crook talk about her experience from being someone who needed help with her body to being someone who helps others with theirs.
She is the author of Fully Booked Without Burnout, and co-host of the Business of Wellness & Massage Podcast. Currently, she runs a coaching team at Massage Champions with her partner James, who is an experienced marketer and trainer.
What to Expect in this episode:
- Elicia's early years
- A glimpse of her practice at its peak v.s. its first year
- Mistakes she learned the most from
- Her experience working with a coach
- Common mistakes she sees other therapists making
- Mindset and Success
Check out her Website: https://massagechampions.com/
Read her Book on Amazon: https://www.amazon.com/Fully-Booked-Without-Burnout-Therapists-ebook/dp/B07FP4JBTT
Podcast: https://massagechampions.com/podcast/
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
We've been taking on a ton of new practices to be able to work out some of the internal systems that we can run even better ads and get them started even faster which brings me to today's episode.
I asked inside of the Facebook group, “What do you want to learn?”.
They want to know how to run ads like a working agency.
So in today's episode, I want to talk you through how to create and run advertisements like a marketing agency.
I'm going to give you four things that are really important to running your ads the way a marketing agency does and give a little bit of insight into how myself and my team does things.
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
Welcome back to another episode & another Massage Boss Story!
In today's episode, I'll be sharing the 2nd part of the first recording of the Massage Boss Story series. Originally, I wanted to talk to people who are just quietly running or managing their own businesses and doing it well.
So today's episode, I sat down with Julie Leppert, who's actually not the owner, but she is someone who is acting as a manager or effectively running the day-to-day operations of the business.
She's been at the Z Salon & Spa in Louisville, Kentucky for eight years, where she's helped build up this practice through a place where we had therapists kind of taking naps in the middle of the day, a place with no leadership in a place that people didn't necessarily want to work and wasn't really well known to a really commendable place that is known in the area.
Enjoy listening to how she's done the work to turn this practice around without being an owner, and practicing great management & operation skills.
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
Welcome back to another episode & another Massage Boss Story!
In today's episode, I'll be sharing the first recording of the Massage Boss Story series. Originally, I wanted to talk to people who are just quietly running or managing their own businesses and doing it well.
So today's episode, I sat down with Julie Leppert, who's actually not the owner, but she is someone who is acting as a manager or effectively running the day-to-day operations of the business.
She's been at the Z Salon & Spa in Louisville, Kentucky for eight years, where she's helped build up this practice through a place where we had therapists kind of taking naps in the middle of the day, a place with no leadership in a place that people didn't necessarily want to work and wasn't really well known to a really commendable place that is known in the area.
Enjoy listening to how she's done the work to turn this practice around without being an owner, and practicing great management & operation skills.
Now that a lot of us are getting back into our businesses, it’s time to get back to generating sales. Most people are busy, and they easily forget about important things, let alone booking a massage appointment.
In this episode, I explain:
1.The Difference of Clients who are really successful with ads and those who aren’t.
- Pooling people off Facebook.
- What to do with your leads
- Increase your return from your paid Facebook ads
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
Are you hitting a wall with your advertising?
In this episode, I talk about how to make the most effective advertisement for your business, especially if you’re someone who has a more complicated modality or if you have trouble explaining what you do.
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
Rajam Roose is the CEO & Founder of the San Diego Pain Summit.
From hitchhiking for 4 and a half years to be a practitioner for over 16 years, she is now an author, a CEO, and a massage therapist business consultant.
What to Expect in this episode:
- Her tips to be found on Google
- What are the biggest changes she’s seen in marketing overall
- What bad advice has she seen
- Rajam’s best advice
- Marketing strategies she recommends
- Her words of wisdom
Learn More About San Diego Pain Summer https://www.sandiegopainsummit.com
Connect on Facebook: https://www.facebook.com/sandiegopainsummi
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
Rajam Roose is the CEO & Founder of the San Diego Pain Summit.
From hitchhiking for 4 and a half years to being a practitioner for over 16 years, she is now an author, a CEO and a massage therapist business consultant.
What to Expect in this episode:
- How she got introduced to massage therapy
- What lead to her burn out
- Starting in a recession to being fully booked
- Continuing education and What makes people rebook?
- Where she thinks people can grow?
- What helped her grow as a practitioner
- Her scope of work as a consultant
- What is Search Engine Optimization
Learn More About San Diego Pain Summer https://www.sandiegopainsummit.com
Connect on Facebook: https://www.facebook.com/sandiegopainsummi
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
The price of massage is relatively fixed to the general masses.
You can add features, special oils, or new equipment to add some value to your service but there are still limitations to that.
For a lot of people, the value of convenience, being relaxed and overall just feeling better is priceless.
In this episode, I explain:
- What's the difference between a service and a solution?
- What really matters?
- How you can benefit.
Remove the idea of being paid per time, but instead get paid per solution.
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
You may be using social media right now for your business, whether it is Facebook, Instagram, LinkedIn, TikTok, or a mixture of these.
You might have clicked on this podcast because whatever you have done on social media to get massage clients isn't working as you planned.
In this episode, I explain the importance of:
- Understanding Facebook's Algorithm.
- The Game of Attraction
- Two Main Social Media Goals For Your Business.
Make sure to listen to the whole episode to learn a secret I use in my own business!
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
Sara Ernst-Edwards & Lisa Gorman of 360 NeuroMuscular Therapy share their story of deciding to take over and now run the practice together as co-owners after the founder, Katie Adams was ready to leave.
What to Expect in this episode:
-
How they look for the right people
-
Their training process
- How has Covid-19 changed their practice and what changes they’re keeping
- The most challenging when making the switch from employee to owner
- The scariest moment they’ve faced
- Tools and resources that helped them.
- Advice you wish you’ve heard earlier
- What is their go-to when frustrated
- Their experience in being partners.
- What is being a massage boss mean to them
- What the see in the future for 360NM
More about Sara: A self-described Anatomy nerd, triathlete. Sarah excels at working with clients with complex chronic pain syndromes, evaluating posture and movement, and bringing awareness to the mind/body connection.
More about Lisa: With a strong foothold in the sciences, Lisa uses the scientific method with her approach to musculoskeletal injuries by isolating problematic perpetuating factors, experimentation can create different solutions to musculoskeletal problems and lay the foundation for constant learning.
Learn More & Connect With Sara and Lisa:
Learn More About 360 NeuroMuscular Therapy https://www.360nmt.com
Connect on Facebook: https://www.facebook.com/360NMT/
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
Sara Ernst-Edwards & Lisa Gorman of 360 NeuroMuscular Therapy share their story of deciding to take over and now run the practice together as co-owners after the founder, Katie Adams was ready to leave.
What to Expect in this episode:
- Sara and Lisa’s early years
- What got them get into Medical Therapy
- How Sara and Lisa became partners
- How to keep a thriving friendship while running a business
- Short logistics on transfer of ownership
- Their 1st year of ownership
More about Sara: A self described Anatomy nerd, triathlete. Sarah excels at working with clients with complex chronic pain syndromes, evaluating posture and movement, and bringing awareness to the mind/body connection.
More about Lisa: With a strong foothold in the sciences, Lisa uses the scientific method with her approach to musculoskeletal injuries by isolating problematic perpetuating factors, experimentation can create different solutions to musculoskeletal problems and lay the foundation for constant learning.
Learn More About 360 NeuroMuscular Therapy https://www.360nmt.com
Connect on Facebook: https://www.facebook.com/360NMT/
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
Everyone has different experiences, struggles, and obstacles when starting and growing a business. We still all are reaching for a similar goal to serve others while making a living.
This episode is a compilation of different massage bosses I have previously interviewed and their answers to 2 questions:
- Advise they wish they got sooner.
- Advise they totally disagree.
Massage Bosses featured in this episode:
- Anastasia Yecke-Gude - https://healing-hands.us/
- Korey Cleaver - https://www.wellbeingakron.com/
- Sarah Ernst & Lisa Gorman - https://www.360nmt.com/
- Elyse Badewitz - https://www.spahausnashville.com/
- Teresa Zardus - https://www.zardusartofmassage.com/
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
Miss Kai is the owner & Founder of The Body Intuitive, a REHABILITATIVE MOBILITY, THERAPEUTIC BODYWORK, and sovereign sexuality, where she helps clients cultivate deeper intimate connections with yourself, your body, and your relationships using a somatic-based, holistic approach.
She has over 2500 hours of formal training in trauma-informed bodywork and massage, asana (yoga poses), pranayama (breathwork), anatomy, biomechanics, physiology, neuropsychology, Ayurveda, mindfulness-based stress reduction, clinical research, medication, trauma and PSTD, functional mobility, neurology, and more.
Throughout that time, Missy has developed a signature approach that holistically integrates and treats all aspects of the mind, body, spirit—using scientifically-based therapeutic techniques for sustained relief.
https://www.thebodyintuitive.com/
https://www.instagram.com/thebodyintuitive/
https://www.facebook.com/missy.k.hoffman
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
Miss Kai is the owner & Founder of The Body Intuitive, a REHABILITATIVE MOBILITY, THERAPEUTIC BODYWORK, and sovereign sexuality, where she helps clients cultivate deeper intimate connections with yourself, your body, and your relationships using a somatic-based, holistic approach.
She has over 2500 hours of formal training in trauma-informed bodywork and massage, asana (yoga poses), pranayama (breathwork), anatomy, biomechanics, physiology, neuropsychology, Ayurveda, mindfulness-based stress reduction, clinical research, medication, trauma and PSTD, functional mobility, neurology, and more.
Throughout that time, Missy has developed a signature approach that holistically integrates and treats all aspects of the mind, body, spirit—using scientifically-based therapeutic techniques for sustained relief.
https://www.thebodyintuitive.com/
https://www.instagram.com/thebodyintuitive/
https://www.facebook.com/missy.k.hoffman
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
In today's episode, I want to talk to you about how to attract and book clients for free from social media, especially from Facebook.
Whether you started your business three months ago or three years ago, is that the reach that you get on Facebook is significantly down and a lot of people will see this. And their immediate input is to say, well, Facebook makes it hard so that if you don't pay, you don't get to play. And there's a little bit of truth in that. And I want to discuss how you can make sure that you can sort of beat the system when it comes to getting your word out on Facebook.
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
A lot of people have misconceptions about Facebook ads and that they don't really work, but there are many things people don't realize.
Facebook ads don't magically make your ads better overnight.
In this episode, I will talk about the 3 ways you should use Facebook ads to successfully introduce new people into your business or practice.
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
Our guest, Korey Cleaver is the owner of Well Being Massage Studio and Spa located in Akron, Ohio who has been in business for a little over a year and a half from the date of the interview.
In this two-part episode, Korey Cleaver will talk about his journey as an entrepreneur with little experience in the wellness industry when starting out.
What to expect:
- Korey's advice for people looking to hire a team and managing employees:
- Korey's Biggest struggles
- His recommended tools, software, resources
- Advise he wished he received before starting
- Things he wished he did differently
- Korey's scariest moment where he thought everything would fall apart.
- What does it mean to Korey to become a massage boss?
- Korey's advice to other massage bosses.
Learn more about Well Being, & Connect with Korey:
www.wellbeingakron.com/
Connect On Facebook
Instagram: @well_being_akron
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
Our guest, Korey Cleaver is the owner of Well Being Massage Studio and Spa located in Akron, Ohio who has been in business for a little over a year and a half from the date of the interview.
In this two-part episode, Korey Cleaver will talk about his journey as an entrepreneur with little experience in the wellness industry when starting out.
What to expect:
- What first got him into entrepreneurship
- How did he get into the wellness industry
- How was business first starting out - marketing strategies, employments.
- His hiring process
- What he thinks of groupons
- How COVID-19 affected his business
Learn more about Well Being, & Connect with Korey
www.wellbeingakron.com/
Connect On Facebook
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
Do you have a repeatable process to attract new clients into your business?
In this episode, I will talk about the 3 key components that will guide you on what to do to scale your business beyond word-of-mouth.
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
When trying to network to doctors, one of the hardest things is getting that first meeting.
An overused method physical therapists use to reach out to doctors is the traditional letter. While a letter that helps explain who you are and what you do is great. It's pretty easy to get ignored.
In today's episode, I will talk about how magical sending a physical gift is - even after doing the math! If you have NO budget to get a gift for your desired client, there is something you can do to distinguish yourself from others.
"Show that you didn't just pick them out of a list"
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
Davonna Willis, founder of Blue Skye's Massage & Wellness Center and 4 Nineteen Education & Training.
Being in the health & wellness field for over 20 years, she saw a need to give back to the industry, so she started to teach other medical therapists.
In this two-part episode, Davonna Willis will share her experiences, mistakes, and advice from becoming an entrepreneur, founding her wellness center, and then educating other medical therapists through 4 Nineteen Education & Training.
What to Expect:
- How Davonna gets high volume and high-quality reviews
- What she thinks is the “Biggest thing in any business”
- Advice on having and growing a team
- Common mistakes made by medical therapists
- Best pieces of advice she received
- What being a massage boss means to her
- Her message to every massage therapist
Learn More & Connect With Donna:
Learn More About 4 Nineteen Education https://4nineteeneducation.com
Blue Eyes Massage & Wellness Center: https://blueskyeswellnesscenter.com
Connect on Facebook: https://www.facebook.com/davonnawillisblueskyeswellness
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
Davonna Willis, founder of Blue Skye's Massage & Wellness Center and 4 Nineteen Education & Training.
Being in the health & wellness field for over 20 years, she saw a need to give back to the industry, so she started to teach other medical therapists.
In this two-part episode, Davonna Willis will share her experiences, mistakes, and advice from becoming an entrepreneur, founding her wellness center, and then educating other medical therapists through 4 Nineteen Education & Training.
What to Expect:
- How she got into physical and medical therapy
- Her journey as an entrepreneur, founding Blue Eyes Massage & Wellness Center
- Getting help as a start-up
- Advice on getting clients
- Strategies, and a strategist
Learn More & Connect With Donna:
Learn More About 4 Nineteen Education https://4nineteeneducation.com
Blue Eyes Massage & Wellness Center: https://blueskyeswellnesscenter.com
Connect on Facebook: https://www.facebook.com/davonnawillisblueskyeswellness
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
You are a massage boss. But what does it really mean?
As a massage therapist, there’s a constant battle between your wants & needs as a practitioner, and your wants & needs as a business owner.
In this episode, I’ll be talking about 3 things you outsource in your business to uplevel your massage boss game.
Take note:
"You don't have to be a massage therapist to be a massage boss."
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
In today's episode, I want to share with you three ways that you can easily increase your profits from 'discount' massage clients. ----------------------------------------------
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
Teresa Zardus is the owner and founder of Zardus Art of Massage and Wellness Spa, as well as the Zardus School of Massage.
It's the physical space that is one of the things that is so impressive is a 24 room tutor inspired building constructed in 1931 with beautiful oak woodworking, wood floors throughout its three levels with 16 fantastic practitioners.
Now their mission at the Spa and Wellness Center is to provide integrative wellness resources for individuals to begin and continue their wellness journey. And they offer a space of quiet rejuvenation with supportive services in holistic lifestyles, positive lifestyle coaching, massage, energy work, shamanic healing, Rohlfing therapy, skincare, health and so much more.
Not only that, but Teresa also started the School of Massage. And so, in addition to this dessert, a school massage program incorporates workshops for the general community, as well as focus education programs for students interested in becoming licensed massage therapists and bodyworkers.
What To Expect:
- Her approach in finding the right practitioners for her spa.
- The few mistakes she made that stand out to her that she really learned the most from.
- The lessons she learned in corporate retail and how did it help her with the spa.
- How did her massage school come to be? Was this always a vision for expansion?
- How she managed to keep track of all your interests in a way that allows her to pursue them.
- The maximum set of rules of juggling all her interests.
- How she resolved it when you find yourself overwhelmed or frustrated.
- Advice that is commonly given but she just totally disagrees with.
- The scariest part of her journey that she thought that she’d fall apart.
- The future she’s seeing for her in this COVID-19’s “New Normal”.
Connect With Teresa:
Web - https://www.zardusartofmassage.com/
Facebook - www.facebook.com/ZardusArtOfMassageWellnessSpa
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment? Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
Teresa Zardus is the owner and founder of Zardus Art of Massage and Wellness Spa, as well as the Zardus School of Massage.
It's the physical space that is one of the things that is so impressive is a 24 room tutor inspired building constructed in 1931 with beautiful oak woodworking, wood floors throughout its three levels with 16 fantastic practitioners.
Now their mission at the Spa and Wellness Center is to provide integrative wellness resources for individuals to begin and continue their wellness journey. And they offer a space of quiet rejuvenation with supportive services in holistic lifestyles, positive lifestyle coaching, massage, energy work, shamanic healing, Rohlfing therapy, skincare, health and so much more.
Not only that, but Teresa also started the School of Massage. And so, in addition to this dessert, a school massage program incorporates workshops for the general community, as well as focus education programs for students interested in becoming licensed massage therapists and bodyworkers.
What To Expect:
- Described how her businesses are today
- How she became so driven
- Issues and sensations she realized to finally leave the corporate life
- What sort of click for her that it’s gonna be massage and not other professions in the wellness industry
- What point did she have the vision for the spa after she became a massage therapist?
- The main things she did for marketing in her first year as a solo practitioner.
- What kind of practitioners she employed
Connect With Teresa:
Web - https://www.zardusartofmassage.com/
Facebook - www.facebook.com/ZardusArtOfMassageWellnessSpa
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment? Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
In today's episode, I want to talk to you about how to bring in more of your ideal client with an offer so good they can't refuse.
There are other ways to make an offer irresistible besides discounting your services. So what exactly is an irresistible offer? An irresistible offer is really just a strategic structuring of your products or your services where the value to cost ratio is value heavy.
It has to be a no brainer offer for the right person. Now we're going to get into that. But first, I have to say this:
"Your service is not your offer. Your service is your service."
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
www.lmtgrowth.com/offer
What can you do in your marketing to really make sure that clients fully see the value in what it is that you have to offer?
Don't get me wrong, but do you really have what it takes? Do you have something put together that can turn strangers into paying clients who are ready to pay you for premium prices?
In this episode, I want to go ahead and expand a little bit about this. Something that I see come up quite often when trying to find the best way to market to new clients.
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment? Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
Zack Mayfield, from Peoria, AZ, has been a massage therapist for 10 years and also a competitive powerlifter for 13. He is the man behind the Successful Bodyworker.
He began his career as a bodyworker when he had a shoulder injury from bench pressing and liked how massage worked for him. He is always looking for a new way to challenge himself, and that meant going out and building his skill of practice.
Healing and helping Massage Therapists always comes first to Zack. He wanted to start an initiative to help bodyworkers become the strongest version of themselves not only physically, but mentally and emotionally.
With this initiative, he has combined both passions of bodywork and strength training to helps therapists level up their strength, self-care and longevity.
He dissects the root cause of their burnouts and provides them the unique applicable solutions to keep themselves in the game for the long haul.
We're back with part 2 with the interview of Zack Mayfield.
In this episode, we pick up right where we left and dive further into:
- Avoiding Burnout
- Self-care as a physical practice
- Zack’s Background as a powerlifter and how it’s affected his relationship with bodyworker.
- How to incorporate strength & conditioning into your routine.
- How to leverage systems & automation to reduce your workload.
Connect With Zack:
www.successfulbodyworker.com
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
Zack Mayfield, from Peoria, AZ, has been massage therapists for 10 years and also a competitive powerlifter for 13. He is the man behind the Successful Bodyworker.
He began his career as a bodyworker when he had a shoulder injury from bench pressing and liked how massage worked to him. He is always looking for a new way to challenge himself, and that meant going out and building his skill of practice.
Healing and helping Massage Therapists always comes first to Zack. He wanted to start an initiative to help bodyworkers become the strongest version of themselves not only physically, but mentally and emotionally.
With this initiative, he has combined both passions of bodywork and strength training to helps therapists level up their strength, self care and longevity.
He dissects the root cause of their burnouts and provides them the unique applicable solutions to keep themselves in the game for the long haul.
What To Expect:
In this follow up interview we get into:
- Avoiding Burnout
- Self care as a physical practice
- Zack’s Background as a powerlifter and how it’s affected his relationship with bodyworker.
- How to incorporate strength & conditioning into your routine.
- How to leverage systems & automation to reduce your workload.
Connect With Zack:
www.successfulbodyworker.com
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
Is your schedule holding you back from reaching your goal?
In the last episode, we talked about defining your new year's goals, and how to accomplish them. Now, in this episode, I want to dive even further and look at one of the biggest hangups - fitting your goals into your life.
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
Happy New Year to all of my Massage Boss!
As we enter 2021, let's begin on how to accomplish goals in the new year in three easy ways.
Listen to this episode to give you the framework that completely changed how I view goals, and my progress towards them.
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
Happy New Year to all of my Massage Boss!
I wanted to squeeze in a quick episode to let you know about all of the exciting things coming up in 2021. Free, paid, and things are all too irresistible that you don't want to miss.
Listen to today's episode to find out more!
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
To wrap this year up, we're going to do something different and something special today.
In this episode, you're going to hear some highlights, moments, or some of the useful bits of advice or inspiration from this year's podcast episodes.
Guests you'll hear from in this episode:
- Isabel Spradlin - https://isabelspradlin.com/
- Angel Yalkin - https://www.brbmassage.com/
- Robert Gardner II - https://www.robertgardnerwellness.com/
- Rachel Beider - https://www.robertgardnerwellness.com/
- Anastasia Yecke Gude - https://healing-hands.us/
Today, we're going to do things a little different as we close out the year.
In this episode, you're going to be hearing excerpts from the audio version of my upcoming book, The 90 Day Therapist, originally recorded as part of the 2020 Massage Marketing and Growth Summit.
Each one of these speakers was asked the same question:
"Given your experience, what mistakes do you commonly see massage therapists making when they're trying to grow their business?"
My goal for this episode is for you to listen to these common mistakes, to see If you can identify the ones that you're making yourself, and learn from these speakers about how you can fix them as you head into the New Year.
Guests you'll hear from in this episode:
Rebecca Brumfield - https://www.badassbodyworkers.com/
Rachel Beider - https://pressmodernmassage.com/
Michael Ortiz - https://massagecustoms.com/
Shawn Kitzman - http://www.shawnkitzman.com/
Richard Platt - https://www.mtsuccessmindset.com/
Felicia Brown - http://www.atozenmassage.com/
David Clayton of MyoMasters, is one of our Massage Boss clients in the Done-for-you Agency from Australia. Like many other massage therapists, he believed that Facebook Advertising wasn't for him after he failed to produce results while doing it alone.
Thankfully, he trusted me and my team to give it another shot, and pass off his advertising to someone with more knowledge and experience.
In this episode, David shares his experience on how we booked 112 high-quality appointments using Facebook Ads WITHOUT relying on a steep or aggressive discount
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
This year I started working with a weight loss & fitness coach to help transform my outer image to reflect my inner image. During the process, I learned 4 key lessons that you can use to grow your business.
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
"So just responding with that simple text that looks at that also is very classy. It looks like a response that you would give to someone in a professional manner. It's not coming out and be like, 'what are you looking for?' 'Are you looking for a happy ending?' I don't do that here in yelling at this poor client."
We're back with part 2 with the interview of Joyce Gauthier of Respect Massage and The Sailing Massage Therapist
In this episode, we pick up right where we left and dive further into:
- How & Why She Decided To Begin Sailing and Live A Life At Sea
- What The Sailing Massage Therapist Was Originally Intended To Be
- What Red Flags Therapists Should look Out For When Screening Clients
- How To Deflect A Potentially Inappropriate Client
- How She Works To Help Other Massage Therapists
- How COVID-19 Has Affected The Massage Industry
- Her Favorite Places To Travel To
- What It Means To Be a Massage Boss
- Advice Every Massage Therapist Needs To Hear
Connect With Joyce:
Instagram - https://www.instagram.com/thesailingmassagetherapist/ and https://www.instagram.com/respectmassage/
Web - https://sailingmassagetherapist.com and https://respectmassage.com
Facebook - https://www.facebook.com/thesailingMT/ and https://www.facebook.com/respectmassage/
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
A New York State and North Carolina Licensed Massage Therapist and entrepreneur, we're sitting down this week with Joyce Gauthier of Respect Massage, aka The Sailing Massage Therapist.
She grew up in New Hartford, NY, and danced and sang her way through most of her early life. She has always loved performing and earned a BA in dance and theatre from Manhattanville College. Her early twenties were spent mostly on the road touring as a dancer or living in New York City performing comedic improv (and waitressing).
After meeting her soul mate, her direction in life shifted. Instead of performing, she longed for a career where she could help others and have the freedom to be her own boss. Massage therapy was a natural career choice since she loved receiving massage and learned how beneficial it was throughout her dance career. She earned her massage certification from the Center for Natural Wellness School of Massage Therapy in Albany, NY in 2010.
Joyce owned a successful medical massage practice in a chiropractic office for seven years before following her dream of traveling full time. Her current residence is Duchess, a 32′ sailing ketch, accompanied by her wonderful husband, Matthew, and a lazy shih tzu named Loki. Together, they travel the east coast and the Bahamas.
While traveling on her sailboat, Joyce found herself at another turning point. She strived to help others, but her traveling lifestyle stifled her ability to maintain a consistent massage practice. She also longed to branch out from the treatment room and support groups of people, instead of practicing one-on-one.
This is how The Sailing Massage Therapist came to fruition. It began as a way for Joyce to connect with other therapists and give them positive support through videos. Since February 2019, it has taken on a life of its own. Joyce now runs an ever-growing Facebook group, Massage Business with the Sailing Massage Therapist, provides continuing education courses for massage therapists, and is the founder of the Respect Massage Movement.
Joyce was contacted numerous times by massage therapists that were struggling with how to handle sexual solicitations in their practice, Joyce felt like she had to take action. Since there is no unifying resource for massage therapists when it comes to addressing this major issue, the movement was born.
Respect Massage is a way for educated, legitimate massage therapists to make it clear that they do not mix sex and massage. It is a way to take a firm and transparent stance that massage therapists invest time and money into getting an education and getting licensed, and there is zero-tolerance when it comes to sexual solicitations. Joyce strives to elevate the massage therapy profession through unifying massage therapists with the power of a strong, supportive, positive community, and education.
In This Episode We Dive Into:
Connect With Joyce:
Instagram - https://www.instagram.com/thesailingmassagetherapist/ and https://www.instagram.com/respectmassage/
Web - https://sailingmassagetherapist.com and https://respectmassage.com
Facebook - https://www.facebook.com/thesailingMT/ and https://www.facebook.com/respectmassage/
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Facebook Group ‘Massage Marketing & Growth’:
Visit: www.massagemarketinggroup.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
There are 5 key things you need to understand & utilize in marketing a massage business successfully online.
We break them down in today's podcast episode.
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
Hey! I'm back with another interview with the one and only Rachel Wolff!
Rachel Wolff is a massage therapist and massage educator who's currently based out of San Antonio TX
However, it Wasn’t always this way, originally from St. Louis Missouri, where sold the business after 8 years of successful & thriving multi therapist practice.
With her new life in Texas, she mostly now focusing on teaching and coaching as the Founder of Thrivewell. business coaching. Here she helps small business owners and entrepreneurs to get unstuck and grow like crazy.
In this fun & in-depth interview we dive into:
-
How & why she sold a successful and thriving practice
-
The hurdles, mistakes, and obstacles she made along the way
-
How she helps other wellness businesses grow
-
What is your "Business Identity" and how to leverage it for your success
-
& More!
Check out this interview, and tell us what you think!
Want to connect with Rachel?
Visit her Facebook page ThriveWell Business Coaching or her website http://www.thrivewellbusinesscoaching.com/
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
I'm back with another interview with the one and only Rachel Wolff!
Rachel Wolff is a massage therapist and massage educator who's currently based out of San Antonio TX
However, it Wasn’t always this way, originally from St. Louis Missouri, where sold business after 8 years of successful & thriving multi therapist practice.
With her new life in Texas, she mostly now focusing on teaching and coaching as the Founder of ThriveWell. business coaching. Here she helps small business owners and entrepreneurs to get unstuck and grow like crazy.
In this fun & in-depth interview we dive into:
-
How & why she sold a successful and thriving practice
-
The hurdles, mistakes, and obstacles she made along the way
-
How she helps other wellness business grow
-
What is your "Business Identity" and how to leverage it for your success
-
& More!
Check out this interview, and tell us what you think!
Want to connect with Rachel?
Visit her Facebook page ThriveWell Business Coaching or her website http://www.thrivewellbusinesscoaching.com/
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
In this final part of the social media series, we discuss how to produce content for your social media profiles without spending tons of unnecessary hours on the task.
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
In Part 3 of this Social Media Series, I discuss what you can post to your social media profiles to engage your existing following, entice new followers, and ultimately convert the social following into dollars.
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
Anastasia Yecke Gude is a massage therapist, as well as the founder & managing director of Healing Hands, a corporate wellness & massage practice in Miami FL.
Anastasia grew up in a variety of locations across the United States due to her father’s job in the Marine Corps. Her love of traveling brought her to Mexico to live as an exchange student, to Athens to study during her second year of college, and to a grand total of 53 countries on six continents during and after her four years with United Airlines. She worked as an Advertising Executive in charge of national accounts prior to founding Healing Hands in 2011.
Like so many other massage therapists she first cut her teeth working at Massage Envy but also gained experience working in a high-end spa in her area. When a client asked about doing a massage for an event, she knew the spa couldn't fulfill, but that she would be able to figure out making it work.
This set off some of the chains of events that would lead Healing Hands to the practice it is today.
Today HH has a wide array of modalities and team members under the wing including Yoga, Pilates, Tai Chi, Zumba, Stretch Therapy, & Mindfulness, meditation, and of course massage therapy. Not only that, they have up to 82 practitioners ready to deploy for events, while they maintain a core group of 25.
In this two-part interview we dive into:
- How she manages over 80 massage therapists
- What her first year of business was like
- How she handles hiring & pay in a way that is ethical and fair to both her business and her team members
- What goes into a corporate massage business model
- How she uses networking to land high-value clients
Links you should check out:
- Anastasia's Interview with Massage Business Blueprint
- Healing Hands Website
- Healing Hands Corporate Website
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
Anastasia Yecke Gude is a massage therapist, as well as the founder & managing director of Healing Hands, a corporate wellness & massage practice in Miami FL.
Anastasia grew up in a variety of locations across the United States due to her father’s job in the Marine Corps. Her love of traveling brought her to Mexico to live as an exchange student, to Athens to study during her second year of college, and to a grand total of 53 countries on six continents during and after her four years with United Airlines. She worked as an Advertising Executive in charge of national accounts prior to founding Healing Hands in 2011.
Like so many other massage therapists she first cut her teeth working at Massage Envy but also gained experience working in a high-end spa in her area. When a client asked about doing a massage for an event, she knew the spa couldn't fulfill, but that she would be able to figure out making it work.
This set off some of the chains of events that would lead Healing Hands to the practice it is today.
Today HH has a wide array of modalities and team members under the wing including Yoga, Pilates, Tai Chi, Zumba, Stretch Therapy, & Mindfulness, meditation, and of course massage therapy. Not only that, they have up to 82 practitioners ready to deploy for events, while they maintain a core group of 25.
In this two-part interview we dive into:
- How she manages over 80 massage therapists
- What her first year of business was like
- How she handles hiring & pay in a way that is ethical and fair to both her business and her team members
- What goes into a corporate massage business model
- How she uses networking to land high-value clients
Links you should check out:
- Anastasia's Interview with Massage Business Blueprint
- Healing Hands Website
- Healing Hands Corporate Website
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Facebook Group ‘Massage Marketing & Growth’:
Visit: www.massagemarketinggroup.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
Struggling to attract new clients from Social media? There are so many common mistakes & pitfalls massage therapists fall into when using social media. In this episode, I talk about how to avoid them, and what to do instead.
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Facebook Community. Massage Boss Comunity.
Visit: www.massagemarketinggroup.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
Isabel Spradlin is a massage therapist and massage business teacher based out of Portland Oregon, where she’s had a full time practice since 2007.
Isabel knew from the beginning that she was meant to work for herself - not for a chiro, not under another office, but to truly be independent as a massage therapists and business owner.
Everything wasn’t so easy though, when the recession hit in 2008 she wasn’t sure if going through to build her practice was going to be worth it, but she stuck through and pushed to grow her business towards what it is today.
As she’s grown, she’s entered the latest phase of her business, which is helping solo massage therapists learn how to grow their own private practices.
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
Isabel Spradlin is a massage therapist and massage business teacher based out of Portland Oregon, where she’s had a full-time practice since 2007.
Isabel knew from the beginning that she was meant to work for herself - not for a chiro, not under another office, but to truly be independent as a massage therapist and business owner.
Everything wasn’t so easy though, when the recession hit in 2008 she wasn’t sure if going through to build her practice was going to be worth it, but she stuck through and pushed to grow her business towards what it is today.
As she’s grown, she’s entered the latest phase of her business, which is helping solo massage therapists learn how to grow their own private practices.
In this interview, we dive deep into:
➡ The mistakes Isabel made when growing her practice (and how you can avoid them)
➡ What it really takes to be a successful solo practitioner
➡ The changes massage therapists need to make to go from struggling to thriving in their private practice
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
Marketing isn't everything. It's time to learn how to bridge the gap from someone being interested in your services, and someone paying you for them.
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
After signing on a new client I first spoke with a year ago, I was reminded that marketing is NOT the solution to all your business problems. Here's what you need to think about when trying to grow your spa or massage business.
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
In today's episode, we continue our Massage Boss Story, with Elyse Badewitz, owner & operate of Spa Haus Nashville.
Elyse has a true passion for the wellness industry and making people feel at ease. She became a licensed Esthetician in 2008, but her dream to open up her own day spa started well before then.
Originally from San Diego, California, Elyse moved to Nashville, Tennessee, in 2011 for a change of scenery. She loved that the cost of living was more affordable and the people were genuine and kind.
Elyse comes from a background of managing different types of day spas & salons throughout the years, as well as a stint being a server and personal assistant while writing up her business plan to open up her own spa.
In November 2014 Elyse opened up Love Skin Nashville as a one-woman show. She quickly gained a name for herself, expanded, and hired her first employees in July 2015. At the end of 2017, Elyse had the opportunity to buy a building a block away and expand her dream.
At that time, she decided to change the name of the spa to be more encompassing of all the services they offered. Elyse comes from a strong German heritage, so Spa Haus seemed like a perfect fit!
The idea of Spa Haus came along as a place where everyone is welcome and taken care of. Where the staff is treated well with a healthy and appreciative work environment, as well as a place where clients can feel the love and kindness while getting high-quality services from incredible practitioners.
Without over 14 staff members, 7 of which are massage therapists, Spa Haus is a premier location for massage & spa services in the Nashville Area.
In Part 2 of our interview, we continue further into:
- The changes in COVID
- How she keeps her retention rates high in her spa
- What it takes to grow & scale a business beyond your self
- & so much more
Learn more about Spa Haus: https://www.spahausnashville.com/
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
In this week's Massage Boss Story, we take a closer look at Spa Haus Nashville, owned & operated by Elyse Badewitz.
Elyse has a true passion for the wellness industry and making people feel at ease. She became a licensed Esthetician in 2008, but her dream to open up her own day spa started well before then.
Originally from San Diego, California, Elyse moved to Nashville, Tennessee, in 2011 for a change of scenery. She loved that the cost of living was more affordable and the people were genuine and kind.
Elyse comes from a background of managing different types of day spas & salons throughout the years, as well as a stint being a server and personal assistant while writing up her business plan to open up her own spa.
In November 2014 Elyse opened up Love Skin Nashville as a one-woman show. She quickly gained a name for herself, expanded, and hired her first employees in July 2015. At the end of 2017, Elyse had the opportunity to buy a building a block away and expand her dream.
At that time, she decided to change the name of the spa to be more encompassing of all the services they offered. Elyse comes from a strong German heritage, so Spa Haus seemed like a perfect fit!
The idea of Spa Haus came along as a place where everyone is welcome and taken care of. Where the staff is treated well with a healthy and appreciative work environment, as well as a place where clients can feel the love and kindness while getting high-quality services from incredible practitioners.
Without over 14 staff members, 7 of which are massage therapists, Spa Haus is a premier location for massage & spa services in the Nashville Area.
In Part 1 of our interview, we cover a wide range of topics such as:
- How Spa Haus Came To Be
- How They've Seen growth so quickly
- How she pays & employees her team
- How COVID has affected her practice & changes she's made
- Mistakes She Learned From & Advice Gained Along the Way
Learn more about Spa Haus: https://www.spahausnashville.com/
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Massage Boss Community!
Visit: www.massagebosscommunity.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
Facebook is a constantly changing & evolving place. Here are the latest things you need to know to get the most out of the platform.
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Facebook Group ‘Massage Marketing & Growth’:
Visit: www.massagemarketinggroup.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
It's time for a change! YOU are a massage boss. In this episode I discuss what that means, and what you can expect moving forward.
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Facebook Group ‘Massage Marketing & Growth’:
Visit: www.massagemarketinggroup.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
What's up, massage bosses! In this episode, I'm going to break down the copywriting theory of "The 5 Stages of Market Awareness" and show you how to use it to cut through the noise and attract your ideal clients.
Did you enjoy this episode? Be sure to leave a rating and review!
Have a question or a comment’ Join the discussion in the FREE Facebook Group ‘Massage Marketing & Growth’:
Visit: www.massagemarketinggroup.com
Searching for help or 1:1 guidance? Schedule your free strategy session:
www.lmtgrowth.com/chat
While balancing the life of being a Military Spouse, a mother, and entrepreneur, Angel built a thriving practice within the first few months of finishing massage school. In this interview series Angel shares: 1. How she quickly identified a profitable niche that gives her purpose and fulfillment 2. How she uses Instagram to connect with the community and generate new clients for free! 3. The struggles of building her practice along the way and more
---------------------------------------------- Did you enjoy this episode? Be sure to leave a rating and review! Have a question or a comment’ Join the discussion in the FREE Facebook Group ‘Massage Marketing & Growth’: Visit: www.massagemarketinggroup.com Searching for help or 1:1 guidance? Schedule your free strategy session: www.lmtgrowth.com/chat
While balancing the life of being a Military Spouse, a mother, and entrepreneur, Angel built a thriving practice within the first few months of finishing massage school. In this interview series Angel shares:
* How she quickly identified a profitable niche that gives her purpose and fulfillment
* How she uses Instagram to connect with the community and generate new clients for free!
* The struggles of building her practice along the way and more
---------------------------------------------- Did you enjoy this episode? Be sure to leave a rating and review! Have a question or a comment’ Join the discussion in the FREE Facebook Group ‘Massage Marketing & Growth’: Visit: www.massagemarketinggroup.com Searching for help or 1:1 guidance? Schedule your free strategy session: www.lmtgrowth.com/chat
Did you enjoy this episode? Be sure to leave a rating and review! Have a question or a comment’ Join the discussion in the FREE Facebook Group ‘Massage Marketing & Growth’: Visit: www.massagemarketinggroup.com Searching for help or 1:1 guidance? Schedule your free strategy session: www.lmtgrowth.com/chat
- 150 People responded to this single Facebook ad in just 30 days. (And they did it again the next month!)
- Breaking down the campaign responsible for 40% rebooking from a "special offer"
- How to get help, with no money upfront in 2020.
---------------------------------------------- Did you enjoy this episode? Be sure to leave a rating and review! Have a question or a comment’ Join the discussion in the FREE Facebook Group ‘Massage Marketing & Growth’: Visit: www.massagemarketinggroup.com Searching for help or 1:1 guidance? Schedule your free strategy session:
While balancing the life of being a Military Spouse, a mother, and entrepreneur, Angel built a thriving practice within the first few months of finishing massage school. In this interview series Angel shares: 1. How she quickly identified a profitable niche that gives her purpose and fulfillment 2. How she uses Instagram to connect with the community and generate new clients for free! 3. The struggles of building her practice along the way and more
---------------------------------------------- Did you enjoy this episode? Be sure to leave a rating and review! Have a question or a comment’ Join the discussion in the FREE Facebook Group ‘Massage Marketing & Growth’: Visit: www.massagemarketinggroup.com Searching for help or 1:1 guidance? Schedule your free strategy session: www.lmtgrowth.com/chat
Did you enjoy this episode? Be sure to leave a rating and review! Have a question or a comment’ Join the discussion in the FREE Facebook Group ‘Massage Marketing & Growth’: Visit: www.massagemarketinggroup.com Searching for help or 1:1 guidance? Schedule your free strategy session: www.lmtgrowth.com/chat
There are a few things I think you should know about me, something important I think you may disagree with, and a great opportunity to grow your business. Learn more: lmtgrowht.com/90-day-sprint
Jessica is a self employed massage therapist based out of Houston, TX and a graduate of the 90 Day Sprint Program. Before joining the program, she was in a place of trial and struggle. Not only was her massage business only seeing a few clients per week, but she had faced massive loss and disaster in her personal life. Although she had never done any sort of marketing or coaching program before, Jessica knew it was time for a change in her life. After practicing massage for over 10 years, she knew she wanted more control of her schedule, her income and her life, which led her to joining the 90 Day Sprint Program. After joining the program, she was able to change her mindset, narrow down her practice focus, and increase her client base to a consistent 15-25 per week. Through the lessons and exercises she completed not only did she increase her private clients, but she was also able to land contracts with other businesses and events. Inside this Episode We Cover 1. Jessica's life & struggles prior to joining the 90 Day Sprint 2. The most valuable lesson she learned inside of the program 3. Why she joined the sprint even though she's never done a marketing or coaching program before 4. How she grew from a handful of clients per week, to 15-25 consistently 5. Jessica's #1 Success Tip For Struggling Massage Therapists
Learn More About The 90-Day Sprint https://www.lmtgrowth.com/90-day-sprint ---------------------------------------------- Did you enjoy this episode? Be sure to leave a rating and review! Have a question or a comment’ Join the discussion in the FREE Facebook Group ‘Massage Marketing & Growth’: Visit: www.massagemarketinggroup.com Searching for help or 1:1 guidance? Schedule your free strategy session: www.lmtgrowth.com/chat
This week I did the 1 thing I couldn't do. Let me tell you about my experience as a cancer survivor 8+ years in remission. ---------------------------------------------- Did you enjoy this episode? Be sure to leave a rating and review! Have a question or a comment’ Join the discussion in the FREE Facebook Group ‘Massage Marketing & Growth’: Visit: www.massagemarketinggroup.com Searching for help or 1:1 guidance? Schedule your free strategy session: www.lmtgrowth.com/chat
Savanna Bell is a Licensed Massage Therapist based out of Morristown, TN, as well as the owner and founder of My Massage World. My Massage World started as Savanna just wanted to teach a few CE classes here and there. Life had different plans and a lot of blessings which has caused My Massage World to grow into a business, and community larger than ever intended. With CE students who returned again and again for classes were seeking things beyond just some CE hours. Over time that became her driving force to develop, not just a continuing education company, but also expand into a high-quality, realistically useful resource center for massage therapists across the US, which she does so today. Inside this interview we dive into: 1. How she got started in massage 2. Failing miserably at the beginning and what she learned the 2nd time around 3. Her expert tactic to build her network and attract her ideal clients 4. The resources that helped her most when growing her practice 5. How she gives back the massage community through My Massage World
---------------------------------------------- Did you enjoy this episode? Be sure to leave a rating and review! Have a question or a comment’ Join the discussion in the FREE Facebook Group ‘Massage Marketing & Growth’: Visit: www.massagemarketinggroup.com Searching for help or 1:1 guidance? Schedule your free strategy session: www.lmtgrowth.com/chat
Savanna Bell is a Licensed Massage Therapist based out of Morristown, TN, as well as the owner and founder of My Massage World. My Massage World started as Savanna just wanted to teach a few CE classes here and there. Life had different plans and a lot of blessings which has caused My Massage World to grow into a business, and community larger than ever intended. With CE students who returned again and again for classes were seeking things beyond just some CE hours. Over time that became her driving force to develop, not just a continuing education company, but also expand into a high-quality, realistically useful resource center for massage therapists across the US, which she does so today. Inside this interview we dive into: 1. How she got started in massage 2. Failing miserably at the beginning and what she learned the 2nd time around 3. Her expert tactic to build her network and attract her ideal clients 4. The resources that helped her most when growing her practice 5. How she gives back the massage community through My Massage World
---------------------------------------------- Did you enjoy this episode? Be sure to leave a rating and review! Have a question or a comment’ Join the discussion in the FREE Facebook Group ‘Massage Marketing & Growth’: Visit: www.massagemarketinggroup.com Searching for help or 1:1 guidance? Schedule your free strategy session: www.lmtgrowth.com/chat
Did you enjoy this episode? Be sure to leave a rating and review! Have a question or a comment’ Join the discussion in the FREE Facebook Group ‘Massage Marketing & Growth’: Visit: www.massagemarketinggroup.com Searching for help or 1:1 guidance? Schedule your free strategy session: www.lmtgrowth.com/chat
It's been an absolutely wild past few months. I just wanted to share with you what I've been up to and a few practical insights you can use in your life & business. ---------------------------------------------- Did you enjoy this episode? Be sure to leave a rating and review! Have a question or a comment’ Join the discussion in the FREE Facebook Group ‘Massage Marketing & Growth’: Visit: www.massagemarketinggroup.com Searching for help or 1:1 guidance? Schedule your free strategy session: www.lmtgrowth.com/chat
Welcome back to part 2 of my interview with Savanna Bell! Savanna Bell is a Licensed Massage Therapist based out of Morristown, TN, as well as the owner and founder of My Massage World. My Massage World started as Savanna just wanted to teach a few CE classes here and there. Life had different plans and a lot of blessings which has caused My Massage World to grow into a business, and community larger than ever intended. With CE students who returned again and again for classes were seeking things beyond just some CE hours. Over time that became her driving force to develop, not just a continuing education company, but also expand into a high-quality, realistically useful resource center for massage therapists across the US, which she does so today. Inside this interview, we dive into: 1. How she got started in massage 2. Failing miserably at the beginning and what she learned the 2nd time around 3. Her expert tactic to build her network and attract her ideal clients 4. The resources that helped her most when growing her practice 5. How she gives back the massage community through My Massage World
---------------------------------------------- Did you enjoy this episode? Be sure to leave a rating and review! Have a question or a comment’ Join the discussion in the FREE Facebook Group ‘Massage Marketing & Growth’: Visit: www.massagemarketinggroup.com Searching for help or 1:1 guidance? Schedule your free strategy session: www.lmtgrowth.com/chat
Savanna Bell is a Licensed Massage Therapist based out of Morristown, TN, as well as the owner and founder of My Massage World. My Massage World started as Savanna just wanted to teach a few CE classes here and there. Life had different plans and a lot of blessings which has caused My Massage World to grow into a business, and community larger than ever intended. With CE students who returned again and again for classes were seeking things beyond just some CE hours. Over time that became her driving force to develop, not just a continuing education company, but also expand into a high-quality, realistically useful resource center for massage therapists across the US, which she does so today. Inside this interview we dive into: 1. How she got started in massage 2. Failing miserably at the beginning and what she learned the 2nd time around 3. Her expert tactic to build her network and attract her ideal clients 4. The resources that helped her most when growing her practice 5. How she gives back the massage community through My Massage World
---------------------------------------------- Did you enjoy this episode? Be sure to leave a rating and review! Have a question or a comment’ Join the discussion in the FREE Facebook Group ‘Massage Marketing & Growth’: Visit: www.massagemarketinggroup.com Searching for help or 1:1 guidance? Schedule your free strategy session: www.lmtgrowth.com/chat
In this episode we take a look back at some of the highlights & lessons for success from the 2020 Massage Marketing & Growth Summit. Did you enjoy this episode? Be sure to leave a rating and review! Have a question or a comment’ Join the discussion in the FREE Facebook Group ‘Massage Marketing & Growth’: Visit: www.massagemarketinggroup.com Searching for help or 1:1 guidance? Schedule your free strategy session: www.lmtgrowth.com/chat
Vicki Marsh is the owner and clinical director of HeadStart Massage, a sports injury and performance clinic based out of UK, as well as the host of The Massage Therapists Business & Marketing Podcast. Podcast for everything a massage therapist needs to run their business. This week I sit down with Vicki her as we chat about: - Implementing systems In your massage business - How to train & develop team members (the RIGHT way) - How to grow beyond a solo therapist - How COVID affected her practice, and the transition she made to online appointments - How to handle the right paperwork when going back to work. - & so much more! ---------------------------------------------- Did you enjoy this episode? Be sure to leave a rating and review! Have a question or a comment’ Join the discussion in the FREE Facebook Group ‘Massage Marketing & Growth’: Visit: www.massagemarketinggroup.com Searching for help or 1:1 guidance? Schedule your free strategy session: www.lmtgrowth.com/chat
I've been working for MONTHS to solve this fatal flaw in marketing online for new massage clients. This is the new campaign I'll be running and teaching from now on. ---------------------------------------------- Did you enjoy this episode? Be sure to leave a rating and review! Have a question or a comment’ Join the discussion in the FREE Facebook Group ‘Massage Marketing & Growth’: Visit: www.massagemarketinggroup.com Searching for help or 1:1 guidance? Schedule your free strategy session: www.lmtgrowth.com/chat
Vicki Marsh is the owner and clinical director of HeadStart Massage, a sports injury and performance clinic based out of UK, as well as the host of The Massage Therapists Business & Marketing Podcast. Podcast for everything a massage therapist needs to run their business. This week I sit down with Vicki her as we chat about: - Implementing systems In your massage business - How to train & develop team members (the RIGHT way) - How to grow beyond a solo therapist - How COVID affected her practice, and the transition she made to online appointments - How to handle the right paperwork when going back to work. - & so much more! ---------------------------------------------- Did you enjoy this episode? Be sure to leave a rating and review! Have a question or a comment’ Join the discussion in the FREE Facebook Group ‘Massage Marketing & Growth’: Visit: www.massagemarketinggroup.com Searching for help or 1:1 guidance? Schedule your free strategy session: www.lmtgrowth.com/chat
Stop selling massage as JUST massage. There's a different approach you could and SHOULD be taking to help you attract & retain MORE and higher quality clients. Stay tuned to this episode to find out more! ---------------------------------------------- Did you enjoy this episode? Be sure to leave a rating and review! Have a question or a comment’ Join the discussion in the FREE Facebook Group ‘Massage Marketing & Growth’: Visit: www.massagemarketinggroup.com Searching for help or 1:1 guidance? Schedule your free strategy session: www.lmtgrowth.com/chat