The Marketing Report: Recent Episodes
Russell Pearson
Well, we've come to the BEGINNING of a new Journey.
This will be the last episode of the Marketing Report Podcast, but it will not be the end of the conversation.
We've started a brand new show over at "Your Consulting Business Podcast" which you can find on all good podcasting platforms.
The new podcast is for Specialists, Consultants, and Advisors who are running a business and would like to get an idea, insight, or professional education each week.
We'd love you to check it out and SUBSCRIBE.
Here is a link to the apple version of the show: https://podcasts.apple.com/us/podcast/your-consulting-business-podcast/id1643441325
You'll also find it in video format on Youtube here: https://www.youtube.com/playlist?list=PLqL6ulHfqcVQ5MvLKXN3eQ9syuIP3XGa0
Thank you to everyone who has been a part of the show. The team behind the scenes, the guests, and of course, you, the listener.
The show could not have been possible without your participation.
As always, you can see more of what I'm up to at https://russellpearson.com
Stay Passionate, and I'll catch you on the next one.
YES, you’re an expert…you really are. AND it’s not like you just came into the industry either, you’ve been doing it a while now.
So why aren’t more people asking you to work with them? I don’t mean, coffee chat ☕️ where people pick your brain for an hour. Prospects actually contacting you to pay you for your help.
The reason is something I learned while being the National President of Professional Speakers Australia.
It’s not really a secret, but no one is really talking about it.
This episode:
- What's holding people back from more client engagements?
- The simple steps you can take to engage more work in the next 5 days.
- How you can make increased engagements part of your weekly activities.
- ALSO, what's about to happen with the Marketing Report.
The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge.
For more Podcasts, videos, and more from Russell Pearson visit:
https://russellpearson.com
When you make a career out of business it's incredible what lessons you learn. People have said running a business is the best personal development course you'll ever do, and I completely agree.
Today I speak with renaissance woman, author, trainer, and speaker, Nina Sunday, about her journey in business and what she learned along the way. There is real gold in listening to how others have evolved over decades as a business owner and operator.
This episode:
- What Nina has Learned across the Journey.
- Which skills and mindset has been the most important for success?
- How to move from 'do it yourself' to having a team doing it for you?
The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge.
Discover more about Nina Sunday at: https://ninasunday.com/
For more Podcasts, videos, and more from Russell Pearson visit:
https://russellpearson.com
So many entrepreneurs have discovered that focusing on money alone will never create the impact you want to make in the world and having a Purpose Lead Business is FAR more rewarding.
Today I speak with sales/marketing coach and all-round purpose lead business expert, Danielle Robertson, about how you can have a business that actually aligns with your soul.
This episode:
- What is a Purpose Lead Business?
- What are important considerations when building one?
- How can you get started or evolve what you've got?
The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge.
Discover more about Danielle Robertson at: https://www.youtube.com/channel/UCfrY407MplPk0gJSx3den_A
For more Podcasts, videos, and more from Russell Pearson visit:
https://russellpearson.com
Artificial Intelligence is no longer a thing of science fiction. We are now seeing it in practical application across industries.
This week, I speak with Futurist and Business Innovation Expert, Craig Rispin about what we all should be looking at, no matter the size of our business. Automation, research, and market intelligence are just the tip of the iceberg
This episode:
- What is GPT-3 and what does it mean for business?
- How you can use AI in your business
- What is the first step you can take with Artificial Intelligence?
The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge.
Discover more about Craig Rispin at: https://www.futuretrendsgroup.com/
For more Podcasts, videos, and more from Russell Pearson visit:
https://russellpearson.com
If you want a business that's much easier and fits with a lifestyle that you love, creating a Steamlined Marketing and Sales system is key.
This week I discuss the challenges of having separate Sales and Marketing processes and you can create a system that makes client acquisition smooth and seamless.
This episode:
- What is the Intersection of Marketing and Sales
- Obstacles to Avoid in the Process
- Key elements to ensure you have great clients that energise the business.
The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge.
For more Podcasts, videos, and more from Russell Pearson visit:
https://russellpearson.com
Want to know the secrets to marketing? Well, our next guest comes with the goods. It's rare to speak with someone who geeks out about marketing the way I do, so this episode was a heap of fun.
Today I speak with Former pool room owner turned marketeer, founder of over 75 business courses, and a master of organic marketing, Manny Talavera, about the lessons he's learned in a lifetime of marketing education.
This episode:
- What are the marketing secrets of the BIG gurus
- How you can apply those secrets to your business
- What measurements make for successful marketing
The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge.
Discover more about Manny Talavera at: https://www.facebook.com/groups/mannyt/
For more Podcasts, videos, and more from Russell Pearson visit:
https://russellpearson.com
You have the expertise, you know your stuff. It's time to share it with the world and have the impact you've always wanted.
In this episode, I speak with award-winning speaker, author, and thought leader, Matt Church, about the opportunities for experts in the high-value world of consulting. This episode:
- The different types of consulting business models
- How to design a business that gives you energy
- How you can stretch yourself and stand out as a thought leader in your sector
The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge.
Discover more about Matt Church at: https://mattchurch.com/
For more Podcasts, videos, and more from Russell Pearson visit:
https://russellpearson.com
Change is the true great constant in life and in business, and sometimes it can feel like we're on a rollercoaster ride. So how can you manage the changing environment and business and capture long-term success?
In this episode, I speak with Entrepreneur, founder and legend in the event industry, Leanne Christie about the lessons of adaptability she's learned over the course of the last 34 years in business. This episode:
- What does it take to get started and create momentum
- How can you adapt effectively in the face of consistent change?
- The top 3 lessons for staying on top in the world of business
The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge.
Discover more about Leanne Christie at: https://houseofo.com/
For more Podcasts, videos, and more from Russell Pearson visit:
https://russellpearson.com
It's a slow and expensive process to find and engage great team members from your local talent pool. How can you find more of the right people for your business without spending excess time and money?
This week I spoke with the Entrepreneur, Business Leader, and author of 19 best-selling books, Dale Beaumont, about how to build and manage fantastic remote teams. This episode:
- Why is it worth looking globally to build your team?
- How can you manage effectively outside of an office?
- The steps to find, engage and manage remote team members
The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge.
Discover more about Dale Beaumont at https://dalebeaumont.com/
More about WrkPod at: https://www.wrkpod.com
Download the VA Checklist at: https://bburl.co/VAlist
For more Podcasts, videos, and more from Russell Pearson visit:
https://russellpearson.com
Most business owners want to get to a place of financial freedom, but what does that really look like AND how can you design your business to make it happen?
This week I spoke with the Wealth Mentor, Jackson Millan, who has helped over 1000 clients build in excess of 1.5 Billion in combined wealth. This episode:
- How can we use our business for Freedom of Choice?
- What is generational wealth and do we want it?
- The steps required to build a business that creates the wealth you want in your life.
The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge.
Discover more about Jackson Millan at https://Book.wealth-mentor.com.au/gift-page
For more Podcasts, videos, and more from Russell Pearson visit:
https://russellpearson.com
Wouldn't you rather have prospects ready to buy when they are joining you on a sales call, rather than having to convince or persuade?
Today I spoke with Jobe Neal of Digital Difference Makers about how they are helping Coaches, Course Creators and other Experts to build their audience online and get more clients. This episode:
- What is Pre-suasion?
- How to prepare prospects for buying.
- What are some steps you can implement to improve client conversion in your business?
The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge.
Hear more from Jobe and his team at his Facebook Group: https://www.facebook.com/groups/jobeneal
For more Podcasts, videos, and more from Russell Pearson visit:
https://russellpearson.com
Wouldn't you rather than prospects ready to buy when they are joining you on a sales call, rather than having to convince or persuade?
Today I spoke with Job Neal of Digital Difference Makers about how they are helping Coaches, Course Creators and other Experts to build their audience online and get more clients. This episode:
- What is Pre-suasion?
- How to prepare prospects for buying.
- What are some steps you can implement to improve client conversion in your business?
The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge.
Hear more from Jobe and his team at his Facebook Group: https://www.facebook.com/groups/jobeneal
For more Podcasts, videos, and more from Russell Pearson visit:
https://russellpearson.com
Ever feel like the competition is making a lot of noise?
This week we look at how branding and competitive advantage play a part in attracting ideal clients and how we can stand above the noise without extreme effort or cost. This episode:
- What is your unique competitive advantage?
- How does it align with your ideal clients?
- What is a Braspberry and how can you use them in your business?
The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge.
For more Podcasts, videos, and more from Russell Pearson visit:
https://russellpearson.com
In business getting the leads through the door and converting them into sales is the name of the game. For over 11 years, our next guest, Adrienne McLean has been working with service businesses, coaches, and entrepreneurs on "How to book yourself solid". This episode:
- How can you make sales so much easier?
- What does it take to play a bigger game?
- How to plan for BIGGER goals and outcomes
Discover more about Adrienne Mclean at: https://thespeakerspractice.com.au/
The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge.
For more Podcasts, videos, and more from Russell Pearson visit:
https://russellpearson.com
In business getting the leads through the door and converting them into sales is the name of the game. For over 11 years, our next guest, Adrienne McLean has been working with service businesses, coaches, and entrepreneurs on "How to book yourself solid". This episode:
- How can you make sales so much easier?
- What does it take to play a bigger game?
- How to plan for BIGGER goals and outcomes
Discover more about Adrienne Mclean at: https://thespeakerspractice.com.au/
The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge.
For more Podcasts, videos, and more from Russell Pearson visit:
https://russellpearson.com
In business getting the leads through the door and converting them into sales is the name of the game. For over 11 years, our next guest, Adrienne McLean has been working with service businesses, coaches, and entrepreneurs on "How to book yourself solid". This episode:
- How can you make sales so much easier?
- What does it take to play a bigger game?
- How to plan for BIGGER goals and outcomes
Discover more about Adrienne Mclean at: https://thespeakerspractice.com.au/
The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge.
For more Podcasts, videos, and more from Russell Pearson visit:
https://russellpearson.com
In business getting the leads through the door and converting them into sales is the name of the game. For over 11 years, our next guest, Adrienne McLean has been working with service businesses, coaches, and entrepreneurs on "How to book yourself solid". This episode:
- How can you make sales so much easier?
- What does it take to play a bigger game?
- How to plan for BIGGER goals and outcomes
Discover more about Adrienne Mclean at: https://thespeakerspractice.com.au/
The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge.
For more Podcasts, videos, and more from Russell Pearson visit:
https://russellpearson.com
If you ever want a business that runs without you or want a business that's simply easier to run, then automating those repetitive tasks in the business is key.
Our next guest is an authority in sales and marketing automation for small businesses. In the last 8 years alone he has worked with more than 1000 business owners in 34 countries to help them optimize their sales and marketing strategy, with a particular focus on CRM, sales lifecycle, and marketing automation. This episode:
- What is a CRM and how does it fit in my business?
- How to make marketing a straightforward process to sales.
- What are some things I should be automating right now?
Discover more about Tim Hyde at: https://winmoreclients.com.au/
The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge.
For more Podcasts, videos, and more from Russell Pearson visit:
https://russellpearson.com
The first words you say after the name of your business are crucial for effective brand positioning
Our next guest, Louise Karch, is a multi-award-winning marketer and best-selling author of Word Glue: Find Your Million-Dollar Brand Name. She joins me to discuss the dos and don'ts of positioning statements for your brand.
This episode:
- The purpose of a positioning statement or tagline?
- Which statements do will in the war of words?
- How you can create a powerful positioning statement for your business.
Discover more about Louise Karch at: https://www.wordglue.co/
The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge.
For more Podcasts, videos, and more from Russell Pearson visit:
https://russellpearson.com
Someone is making more money than you doing the same thing you do. The difference is price.
Today's guest is a Design Superwoman and Pricing Queen. She the one Red Bull, the Australian Open, and Rolex call when it's time to talk pricing. If you are hungry for better, if you want to know how to charge what you're worth, get ready.
This episode:
- Should you be pricing hourly or on a project basis?
- Who should be defining price in a business?
- How can you increase your price without burning clients?
Discover more about Jasmine Holmes at: https://jasminedesigns.com.au/
The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge.
For more Podcasts, videos, and more from Russell Pearson visit:
https://russellpearson.com
You know it's possible, but it's a dream for so many business owners...To have the business that actually runs profitably without you.
This week I spoke with Author, Speaker, and the Founder of SYSTEMology, David Jenyns about how he systemized himself out of his business and how he's teaching this effective model to other business owners across the world.
This episode:
- How to have a business that runs without you
- The Principles of effective systemisation
- How to get your team engaged in the process
Discover more about David Jenyns and Systemology at:
https://www.systemology.com/
The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge.
For more Podcasts, videos, and more from Russell Pearson visit:
https://russellpearson.com
This week was R U OK? Day in Australia, which is a great reminder to ask those around you how they are doing. It's also a great opportunity for you to ask yourself the same question.
As business owners and leaders, we often focus on the well-being of others at our own expense. But we can't take care of business if we burn out or break down.
This episode:
- Some personal experiences from my own business
- Simple ideas for human connection
- How to build well-being into your business
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
Discover more from Russell Pearson at:
https://russellpearson.com
Have you ever wanted to franchise your business? You may have heard how complex it is. But there may be another way you can create maximum leverage without the challenges that come from franchising.
Today I spoke with Entrepreneur, Speaker, and Author Trav Bell, The Bucket List Guy, about his experience with franchising and ultimately how he has moved to a licensing model that has created far more opportunities for the business.
This episode:
- The difference between franchising and licensing
- Mistakes to avoid in each
- Why and how you would create a licensing agreement
Discover more about Trav Bell at: https://www.thebucketlistguy.com/
The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge.
For more Podcasts, videos, and more from Russell Pearson visit:
https://russellpearson.com
The last few years have been tough on most humans and from time to time the life of a business person can be overwhelming.
The question is, what do you do when you find yourself mentally stuck or exhausted? This week we explore steps to get momentum, build energy and discover confidence again
This episode:
- What does overwhelm do to your business?
- How to view overwhelming goals or tasks
- Steps to create WINS and get moving again
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
Discover more from Russell Pearson at:
https://russellpearson.com
Business owners often tell me that they are suffering from a rollercoaster ride of now enough leads, then too many leads, then not enough again. It can be jarring, frustrating, and a waste of daily energy.
This week, I look at how you define and refine your ideal prospects so that you're not wasting time speaking with people you'd rather so no to, AND filling your lead bucket with enough leads to get the consistent sales you want.
This episode:
- How to avoid the struggle with lead generation
- How easily find prospects by refining your ideal target market
- Knowing when to move into an intentional sales conversation
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
Discover more from Russell Pearson at:
https://russellpearson.com
What are your products and services really worth? It can be difficult to define the real value before you go to market. So what can you do instead to get maximum return for the value you deliver to the world?
Today I was joined by Business builder, Sales leader, author, coach, consultant, teacher…Chief Clarity Officer…Mark Boundy, to discuss the topic of value. What's it all about and what can we do to use value as a massive differentiator in business?
This episode:
- What is value and why do people buy it?
- Steps that business owners can take to enhance their value
- How to make value important in your business
Discover more about Mark Boundy at: https://boundyconsulting.com/
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
For more Podcasts, videos and more from Russell Pearson visit:
https://russellpearson.com
As a business owner, have you ever felt flat, stuck, or lacking inspiration? This week we're going to re-energise you and your business with a simple process called the manifesto.
Yes, there are mission statements and vision statements, but the manifesto has a raw power and truth to it that cuts through the corporate rubbish and gets to the heart of WHY you're in business.
This episode:
- How the concept of WHY is failing people
- What you can do to gain clarity and energy in your business
- The 4 step manifesto process you can use today
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
Discover more from Russell Pearson at:
https://russellpearson.com
Whether you're convincing your mother for another helping of mash potatoes at the dinner table or helping new customers to start their journey with you, we're all in sales.
If you're in business, understanding what Good Sales is, and how you can use it to help more people is a cornerstone of success. The biggest obstacle for most people in business is a lack of confidence in sales. Today we tell you how to overcome that hurdle.
This episode:
- How Sales Confidence is created
- The 3 Steps to more confident sales
- What you can start doing right now
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
Discover more from Russell Pearson at:
https://russellpearson.com
For most Australian businesses, it's the New Financial Year and an opportunity to reflect on the last 12 months and plan your next steps for the year ahead.
Today I discuss a strategic approach to planning your business year and also some of the Public Relations campaigns I've been playing with myself that have achieved BIG impact for LITTLE effort.
This week:
- How to get in the news in under an hour of activity
- A strategic approach to your year ahead
- Ways to improve your planning to get better outcomes.
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
Discover more from Russell Pearson at:
https://russellpearson.com
In a recent social media poll, I asked the question "What frustrates you the most in Sales?". The overwhelming consensus was that ghosting after a proposal is one of the most frustrating things when getting new clients.
In this episode, I show you how to overcome ghosting in sales, how to avoid endless coffee chats that go nowhere and I give you a fantastic little sales process that gets better results.
This week:
- What happens if you don't focus on sales?
- How to stop people from ghosting you in the process
- How to ensure that you are having sales conversations rather than coffee chats.
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
Discover more from Russell Pearson at:
https://russellpearson.com
Gender Equality is a huge subject and one that I've been wanting to get some perspective on for some time.
This week, I spoke with author, speaker and leadership expert, Anneli Blundell who literally wrote the book on the subject "When Men Lead Women" about Gender Equality, Diversity in the workplace and how the conversation is changing.
In this episode:
- Is there a war between the sexes?
- What conversation we should be having about gender equality?
- What we can do to join the conversation and how to get started?
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
Discover more about Anneli Blundell at https://anneliblundell.com/
Discover more from Russell Pearson at:
https://russellpearson.com
You've probably heard of the 'Trusted Advisor' concept. For many professionals it is seen as the pinnacle of professionalism in sales and communication. But in actual fact, that's just the beginning.
Would you like to know the steps after the trusted advisor? In this episode I discuss what's next and how you can pick up the rest of the opportunity on the table.
This week:
- What is a Trusted Advisor and what is beyond it?
- A model for continued professional grow
- How to know what stage you're at and how to go from novice to celebrity.
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
Discover more from Russell Pearson at:
https://russellpearson.com
I would say that after the last 12 months we could all use a little laughter in our lives. But did you know that laughter can also boost employee engagement and attendance, productivity and profits?
Today I spoke with Phillipa Challis, the laughter lady, who for more than 25 years, has introduced the power of laughter to corporate, business and industry clients around Australia, and the world.
In this episode:
- What is laughter yoga?
- How can laughter benefit my business?
- How can I get started with looking stupid?
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
Discover more about Phillipa Challis at http://www.phillipachallis.com/
Discover more from Russell Pearson at:
https://russellpearson.com
Being persuasive is an important skill in business, but do we face an ethical dilemma when becoming a highly skilled communicator?
Michelle Bowden CSP is THE expert when it comes to persuasion in Australia and this week we discuss the differences between persuasion, manipulation and how the science of influence has moved on since Dr. Robert B. Cialdini's work on the subject.
In this episode:
- Skills you can use in your sales and marketing
- Where is the line between persuasion and manipulation?
- How to discover if you have a disposition to be persuasive.
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
Discover more about Michelle Bowden at: https://michellebowden.com.au/
Discover more from Russell Pearson at:
https://russellpearson.com
Scaling your business can give you the lifestyle you've always wanted, the financial freedom you've always dreamed of OR it can be a quick way to paint yourself into a corner and become a slave to your own systems.
So it's important to have a few stars aligning before you make a concentrated effort to significantly grow your enterprise. Knowing what to look for is what this episode is all about.
This week we discuss:
- Should you scale your business?
- What makes a very scalable business?
- The 4 considerations BEFORE you start the scaling process.
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
Discover more from Russell Pearson at:
https://russellpearson.com
How can you take advantage of effective webinars in your business to close more business without leaving home OR gain new customers while you sleep. Not just for products, webinars work fantastically for services as well.
Nathan 'Rocky' Anderson, the secret behind so many famous internet marketeers speaks with me today about creating webinars that sell.
In this episode:
- What numbers should you expect from your webinar sales?
- What processes or frameworks should you use?
- How to use existing persuasion philosophy to enhance your webinar success
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
Discover more about Rocky and his new book at: https://sellingwebinars.com/
Discover more from Russell Pearson at:
https://russellpearson.com
To Niche or not to niche, that's a BIG question. For years I've heard many pros and cons on both sides of the argument.
Well today I speak with the taco loving, business scaling, father of six, Taki Moore, about the subject of niching. If you are a coach, you likely know Taki and the work he does globally in helping coaching businesses grow. Is he a fan of the niche? Let's find out.
In this episode:
- What is a niche and why should I care?
- How to identify a niche for your business
- If you care going to niche, how do you choose one?
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
Discover more about Taki Moore at: https://milliondollarcoach.com/
Discover more from Russell Pearson at:
https://russellpearson.com
Knowing how to sell online is becoming a necessity for just about every business. But how do you get started?
This week I speak with 3-time Amazon #1 best-selling author, Platinum Ebay power seller, entrepreneur, international speaker and facilitator of more than 500,000 transactions online, John Lawson, to explore what it takes to make it in ecommerce.
In this episode:
- How can we get started and should you niche?
- How to identify products that sell
- How you can reduce your risk when selling online
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
Discover more about John Lawson at: https://www.johnlawson.com/
Discover more from Russell Pearson at:
https://russellpearson.com
Speaking to large audiences of your ideal customers is one of the best ways to build authority for your business. Taking that skill of speaking on a platform and using it to get paid is professional speaking.
This week, I speak with professional speaker, master of ceremonies and podcaster, Thom Singer, about what it takes to become a professional speaker AND how you can use the skill to increase authority and opportunities in your business.
In this episode:
- What opportunities can speaking bring to your business?
- What it takes to be a paid speaker?
- Where can you learn more about speaking professionally?
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
Discover more about Thom Singer and Professional Speaking visit: https://www.nsaspeaker.org/speakernomics/
If you're in Australia check out: https://professionalspeakers.org.au/
Discover more from Russell Pearson at:
https://russellpearson.com
Those who know me well, know that I love to experiment. So a few years ago I decided to attend a free session on communication at the church of Scientology...as you do.
In this episode I tell you about where that experience led and what it taught me about sales and marketing.
- What is an ascension model in marketing and sales?
- Lessons I learned while training with the church
- Steps that you can implement in your business for more return customers
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
Get your FREE Business NEXT STEPS guide at
https://russellpearsonprograms.com
Discover more from Russell Pearson at:
https://russellpearson.com
One of the biggest questions I get asked, next to what is the best thing I should be doing for my marketing, is where can I find my prospects and ideal clients.
Knowing where your customers are, and how to test that theory, are important steps to creating an effective marketing and sales process so that you can grow your business.
In this episode I take you through the steps of identifying your ideal customer, discovering where they are and looking at what the competition is doing in the space.
- Creating a short list of ideal customers
- Software that will make your life so much easier
- How you can test offers to see if you've found gold
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
Get your FREE Business NEXT STEPS guide at
https://russellpearsonprograms.com
Discover more from Russell Pearson at:
https://russellpearson.com
Referrals from trusted sources are the highest converting leads in sales and marketing.
Are you looking at ways to increase those referrals?
What would it mean if you could have consistent referrals coming into your business weekly?
This week, award winning entrepreneur Matt Alderton and myself discuss how networking change the face of your business and how referral relationships can build the success of your organisation.
In this episode:
- What is Business Networking Reimagined?
- How to create a referral relationship?
- Steps that you can be implementing in your business today
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
Discover more about Matt Alderton and Business Networking Reimagined at: https://bxnetworking.com/
Get your FREE Business NEXT STEPS guide at
https://russellpearsonprograms.com
Discover more from Russell Pearson at:
https://russellpearson.com
How would you like to write a book in 4 hours, that could give you everything you ever wanted?
Our next guest, is a man of mystery. He calls himself David Milton, but I have no evidence of that.
What I do know about David is that he knows more about sales and marketing copy than just about anyone I've met.
We discuss how to write books that create authority, attract huge numbers of ideal customers and enable you to live on large suitcases of cash in island paradises. Enjoy.
In this episode:
- The structure for writing a book that you will use for successful marketing and sales
- Who is David Milton?
- The differences between an ego book and one used to build your business .
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
Want to discover more about David Milton? Good Luck and let me know what you find!
Get your FREE Business NEXT STEPS guide at
https://russellpearsonprograms.com
Discover more from Russell Pearson at:
https://russellpearson.com
Courses have been sold online for decades, but in the last 12 months changes to business models and a need for a diversified income have seen many experts moving to online courses.
Our next guest, Tom Libelt, is the guy you call when your online course is not selling. He likes to say "If you can’t sell, then you’re not in business". For many selling their expertise online has been a massive challenge. It's not just a case of build it and they will come.
In this episode:
- Tips for pricing your course
- Mistakes that you may be making right now
- What you need to get started with selling courses online.
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
You can find more about Tom Libelt and his services at: https://smartbrandmarketing.com/
Get your FREE Business NEXT STEPS guide at
https://russellpearsonprograms.com
Discover more from Russell Pearson at:
https://russellpearson.com
The last 12 months has been a massive catalyst for change and for business owners to reflect on whether the business they have is the business they want.
This week I speak with one of the lucky ones who escaped a high pressure job to now be able to do what he loves, which is surf every day. One of the most influential podcasters in Australia with Almost 4 million downloads, James Schramko, about how you really can have the business you want.
In this episode:
- How you can you have a more successful business by doing less?
- What would your dream business actually look like?
- The steps to make a leveraged business a reality.
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
You can find more about James Schramko and his services at: https://www.superfastbusiness.com/
Get your FREE Business NEXT STEPS guide at
https://russellpearsonprograms.com
Discover more from Russell Pearson at:
https://russellpearson.com
When it's built right and has good support, your website is one of the most effective marketing tools you'll ever have.
This week I speak with award-winning entrepreneur, international speaker, and the founder of the hugely successful web development company Sites At Scale, Kody Thompson, about how to create an effective website for your business.
In this episode:
- What process should you follow when building a business website?
- Is video worth including in your website?
- Why did a story of shoes nearly make me cry?
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
You can find more about Kody Thompson and his services at: https://www.lightningsites.com/
Get your FREE Business NEXT STEPS guide at
https://russellpearsonprograms.com
Discover more from Russell Pearson at:
https://russellpearson.com
Welcome to the Marketing Report and a brand new year!
We start off 2021 with a roundup of what's happening out in the digital world and a discussion on the 3 + 1 Beliefs of Marketing and Sales. The steps that prospects need to move through to become customers.
This week we:
- What is this new social media platform, Clubhouse?
- What are the 3 + 1 Beliefs that are crucial for sales?
- Examples of how you can put these steps into practice.
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
You can download "How to Attract better Clients Fast" free from https://russellpearsonprograms.com
Discover more from Russell Pearson at:
https://russellpearson.com
2020 has been an incredible year! A real crap shoot for most with some amazing learnings for all.
Since we put all the effort in through the year why not learn from it and use it to prepare for the year ahead. In the last episode of the year I look at the year in review and ask you some questions to get you prepared for the year ahead.
This week we:
- Unpack and review the year that was
- Discover where we need to change for the year ahead
- Ask some questions that may enable you to see things from different points of view.
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
Discover more from Russell Pearson at:
https://russellpearson.com
While so many business owners are 'starting with why', the smart money is focusing on customers and 'starting with who'.
This week I speak with well known speaker, media commentator and co-founder of the behaviour report, Dan Gregory, about how to help smart people be people smart and what makes customers buy and buy-in to brands.
In this episode:
- Defining who you should be working with
- What are some simple ways to identify what customers want?
- The benefits of listening to customers you may not have thought of.
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
You can find more about Dan Gregory at: https://www.tbr.news/
Get your FREE Business NEXT STEPS guide at
https://russellpearsonprograms.com
Discover more from Russell Pearson at:
https://russellpearson.com
The Final part of our Interview series on Social Enterprise. This 4 part series is partnering with with Moral Fairground, who are raising awareness and promoting Fair Trade and Ethical Business in Australia.
In this episode I speak with Shannon Threlfall, CEO and founder of The Founder's Vision about how people can get started in the world of social enterprise.
This week we discuss:
- What is a social entrepreneur?
- Can you measure your impact on the world around you?
- How to become a pioneer in the new frontier.
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
You can learn more at https://www.thefoundersvision.com.au/
For more information on Moral Fairground visit https://www.moralfairground.com.au/
Discover more from Russell Pearson at:
https://russellpearson.com
Part 3 of our Interview series on Social Enterprise. This 4 part series is partnering with with Moral Fairground, who are raising awareness and promoting Fair Trade and Ethical Business in Australia.
This week I speak with Dean Sprague of Single Origin Skincare about how to turn waste into treasure and how an open source mindset enables all businesses to do better.
In this episode we discuss:
- Why would I share trade secrets?
- Opportunities to start social enterprises of your own
- Australian business working internationally.
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
You can connect with Dean at https://www.linkedin.com/in/dean-sprague-36447343/
Moral Fairground have an event beginning 30 Nov 'Fair @ Square' and you can find out more at: https://www.moralfairground.com.au/
Discover more from Russell Pearson at:
https://russellpearson.com
We continue our interview series on ethical business with part 2. This 4 part series is partnering over the next 4 episodes with Moral Fairground, who are raising awareness and promoting Fair Trade and Ethical Business in Australia.
Today I spoke with Felicity Wright of Flying Fox Fabrics about her fantastic social enterprise and about what it takes to run an ethical business.
In this episode we discuss:
- What sort of person runs a social enterprise?
- Some DOs and DON'Ts when starting a social enterprise
- How to run a business sustainably.
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
To discover more about Flying Fox Fabrics visit: https://flyingfoxfabrics.com/
Moral Fairground have an event beginning 30 Nov 'Fair @ Square' and you can find out more at: https://www.moralfairground.com.au/
Discover more from Russell Pearson at:
https://russellpearson.com
This week we start a short interview series of podcasts in partnership with Moral Fairground, who are raising awareness and promoting Fair Trade and Ethical Business in Australia.
Today I spoke with Pru McMillan from Community Projects Worldwide. An amazing social enterprise that has been running for over 20 years.
In this episode we discuss:
- What does it mean to be an ethical business?
- What are some of the struggles faced by social enterprises?
- Tips on starting a social enterprise.
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
To discover more about Community Projects Worldwide visit: https://www.communityprojectsworldwide.com.au/
Moral Fairground have an event beginning 30 Nov 'Fair @ Square' and you can find out more at: https://www.moralfairground.com.au/
Discover more from Russell Pearson at:
https://russellpearson.com
This week I’ve decided to address the overwhelm that business owners, entrepreneurs and thought leaders have been feeling and help them find a way forward.
How to take that next TINY yet POWERFUL step that will bring momentum back into your business, remove the procrastination and get you to where you want to be.
In this episode we discuss:
- A new way to eat an elephant
- How to break down the steps to your goals
- How tiny steps trump large goals every time.
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
Get your FREE Business NEXT STEPS guide at
https://russellpearsonprograms.com/better-clients
Discover more from Russell Pearson at:
https://russellpearson.com
I've been concerned over the years at the education that young entrepreneurs have been getting about how to 'start-up' in business. But a recent experience has given me hope.
This week I spoke with one of the participants in the Young Change Agents 2020 program, my 13 year old daughter, Maddy Pearson.
In this episode we discuss:
- What processes were used for moving from ideation to creation?
- Where to start in business?
- What is the difference between a charity, business and social enterprise.
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
You can find out more about the program at: https://youngchangeagents.com/
Get your FREE Business NEXT STEPS guide at
https://russellpearsonprograms.com/better-clients
Discover more from Russell Pearson at:
https://russellpearson.com
Business people often ask me what are the best ways to get new clients. Most of these people actually want better clients.
In this episode I discuss where and how to attract these new and better clients into your business. It's not ONE BIG idea, but a series of drips that builds to a flood of new customers.
This week:
- Why should I use the flood of drips strategy?
- Where can I get better clients fast?
- What tactics can you use to attract clients now.
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
Get your FREE Business NEXT STEPS guide at
https://russellpearsonprograms.com/better-clients
Discover more from Russell Pearson at:
https://russellpearson.com
With so much business needing to go virtual, has the sales pitch changed and what can we be doing to better persuade decision makers to say YES!
This week I speak with best-selling internationally-published author and the authority on presentation and persuasion, Michelle Bowden, about what it takes to get a deal done and how you can improve your persuasion.
In this episode:
- Has the pitch structure changed?
- Some of the secret persuasion techniques to be more engaging
- How to improve your sales pitch and close more deals.
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
You can find more about Michelle Bowden at: https://www.ideaswithlegs.com/resources
Get your FREE Business NEXT STEPS guide at
https://russellpearsonprograms.com
Discover more from Russell Pearson at:
https://russellpearson.com
Whether you're wanting to develop new products and services or whether you're trying to engage better customers, knowing the minds of your prospects will help deliver more value and close more sales.
In this episode I speak with author of Innovation Archetypes and Ideas with Legs, Nils Vesk. We discuss everything from idea generation to research and product creation and find out why being able to read people's minds isn't creepy, it's commercially smart.
In this episode:
- Big Data and how we can use data in our business.
- The history of influence and attraction
- How you can use research to create better products and services?
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
You can find more about Nils Vesk at: https://www.ideaswithlegs.com/resources
Get your FREE Business NEXT STEPS guide at
https://russellpearsonprograms.com
Discover more from Russell Pearson at:
https://russellpearson.com
2020 has forced most business people to consider digital video communication as part of the way they speak with prospects and customers. But what are some other ways you can use video in your business and are you taking advantage of those opportunities yet?
This week I'm joined by the man Skype went to when they were trying to bring video communication to business, awards winning, hall of fame speaker Terry Brock. Together we discuss ways that digital video can help you in your business.
In this episode:
- What else is out there, other than zoom?
- How can you get started easily?
- What are some tools that people can use to improve their video communication and go deeper?
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
You can find more about Terry Brock at: https://terrybrock.com/
Get your FREE Business NEXT STEPS guide at
https://russellpearsonprograms.com
Discover more from Russell Pearson at:
https://russellpearson.com
How we shop and engage services online has significantly changed. 2020 has seen a huge uptick in online activity. Are you seeing the results of this in your business online? If not, you'll want to listen to this episode and assess what's going on.
This week I discuss the humble website. The core to most businesses online presence. What it has been in the past, what it is today and it's place in your business. Is the time of the website past? Are Websites Dead?
In this episode:
- The evolution of websites from the 90's
- How to get your business attracting more customers online
- What are other ways to engage prospects without websites?
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
Get your FREE Business NEXT STEPS guide at
https://russellpearsonprograms.com
Discover more from Russell Pearson at:
https://russellpearson.com
Forced Remote teams have caused a greater focus on the importance of coaching and quality management in business. It's also highlighted a real time to shine for Millennials and Gen Zs in the workforce.
Today I'm joined by Speaker, Qualified Coach, and the Founder of the STICK IT! Revolution Lindsey Leigh Hobson (who also just happens to be my partner) about the keys to successfully coaching emerging leaders in your team.
In this episode:
- Are Millennials and Gen Zs actually different to other generations?
- How can you get the best out of these emerging leaders?
- What do you need to do as a manager?
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
You can find more about Lindsey Leigh Hobson at: https://www.lindseyleighhobson.com/
Get your FREE Business NEXT STEPS guide at
https://russellpearsonprograms.com
Discover more from Russell Pearson at:
https://russellpearson.com
Yes the Novelty of COVID has worn off. Business owners are now in various states of grief or pulling up their brain sleeves for some serious thinking about what is next.
This week I consider the way forward for business owners and discusses where to spend your focus in the coming months. There is a way forward. It's now time to create some options and make decisions.
In this episode:
- Where should you be focusing in the coming months?
- How could you still make 2020 a profitable year?
- How can you avoid business burn out this year?
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
Get your FREE Business NEXT STEPS guide at
https://russellpearsonprograms.com
Discover more from Russell Pearson at:
https://russellpearson.com
Whether you're getting started in business or you're a business veteran, there has never been a better time to review your sales process.
This week CEO and founder of Real Entrepreneur Women, Sophie Musumeci chats with me about sales processes, belief in what you're doing and starting businesses.
In this episode:
- What is a sales funnel?
- Is it chunks, parts or a journey?
- What does belief look like in a successful business?
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
You can find more about Sophie Musumeci at: https://rewomen.com.au/
Get your FREE Business NEXT STEPS guide at
https://russellpearsonprograms.com
Discover more from Russell Pearson at:
https://russellpearson.com
Mindset has become a big theme in the Marketing Report podcast as we help business owners find their feet in the extraordinary times of the 2020 pandemic economic.
Today I take a different tack and speak to An Australian Army Major. A logistics officer with over two decades in the Australian Defence Force. He has served in multiple operations domestically and in the middle east and believe it or not, he is my little brother. Yes, today on the podcast we speak with Major Royce Pearson.
In today's episode:
- What can military training teach us about mindset?
- How can you switch your attitude when you need to?
- Is an elephant really eaten one bite at a time OR with a really big knife and fork?
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
Get your FREE Business NEXT STEPS guide at
https://russellpearsonprograms.com
Discover more from Russell Pearson at:
https://russellpearson.com
Money and Finance are important subjects for business owners at any time, but approaching money with the right attitude can attract or repel your opportunities.
In this episode, I discuss having a money mindset with Clare Wood, a business coach, a marketing and money mentor, an ex-accountant (but a cool one), a wrangler of two young boys, a drinker of wine, a podcaster, a manifestor, a wanderluster, an encourager and a reality TV fan.
In today's episode:
- What does it mean to have a money mindset?
- How can we start to attract it into our world?
- Practical tips on what you should be focusing on in the current business climate.
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
You can discover more about Clare Wood at: https://clarewood.com.au/
Get your FREE Business NEXT STEPS guide at
https://russellpearsonprograms.com
Discover more from Russell Pearson at:
https://russellpearson.com
Today I look at where so many business owners are in July 2020. Some are definitely in recovery and some have been hit with a second wave of restrictions. So how can business owners move from Exhausted and Overwhelmed and get back to Sustainable growth even in this business environment.
In today's episode:
- What can business owners do to stop feeling overwhelmed?
- How can they 'break-state' to refresh their thinking?
- What are some steps that they can take to start moving forward and getting back momentum?
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
New Sales and Marketing training is now available at: https://russellpearsonprograms.com/training
Get your FREE Business NEXT STEPS guide at
https://russellpearsonprograms.com
Discover more from Russell Pearson at:
https://russellpearson.com
Are business owners required to lead? Only if they want to be successful. Leading a team, leading your customers, leading an industry or even leading the conversation. Leadership communications, especially in this current business environment is more crucial than ever.
This week, I speak with Shane Hatton, Leadership Communication expert, member of the Forbes Global Coaches Council and a Gallup Certified Strengths Coach, about what it takes to lead and how we all can become better at it.
In today's episode:
- Why is leadership needed now more than ever in business?
- How can we all develop more as leaders?
- What are the best ways to control the communication narrative when leading.
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
You can discover more about Shane Michael Hatton at: https://shanemhatton.com/
Get your FREE Business NEXT STEPS guide at
https://russellpearsonprograms.com
Discover more from Russell Pearson at:
https://russellpearson.com
Google searches are where most decision makers find what they're looking for when it comes to the products and services you provide. Building your Brand and being found on search is crucial to building a successful business.
This week, Kate Toon, writing entrepreneur, popular coach, speaker, author, podcaster and mad good hula hooper, joins Russell Pearson to discuss building your brand with search engine optimisation (SEO).
In today's episode:
- How to find your brand personality
- How Search Engine Optimisation plays into your marketing
- Practical steps you need to get to started your SEO and personal brand journey.
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
You can discover more about Kate Toon at: https://www.katetoon.com/ or by searching for Kate Toon in Google.
Get your FREE Business NEXT STEPS guide at
https://russellpearsonprograms.com
Discover more from Russell Pearson at:
https://russellpearson.com
It's now July 2020 and it's time to start looking at business recovery even if Covid19 continues. So what are the steps that are going to help you get there?
In today's episode:
- How can you use Dry July as a Catalyst for planning?
- What are the steps to Getting off the Juice?
- What is the time frame we should be looking at?
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
For my next LIVE event visit:
https://russellpearsonprograms.com/live
Discover more from Russell Pearson at:
https://russellpearson.com
The most effective marketers experiment constantly to mould and shape their campaigns. The game is certainly not set-and-forget, so it's great to get the inside word on marketing campaigns that are working and the process that was put in place, behind the scenes.
This week, Russell is joined by Marketing, Communications and Social Media expert, Kirryn Zerna who is on a quest to help business leaders and entrepreneurs STAND OUT without selling out in this age of online influence.
In today's episode:
- What are examples of testing and measuring in practice?
- How you can't just emulate success to get it for yourself.
- Why it's worth looking at tik tok right now?
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
You can discover more about Kirryn Zerna at: https://www.kirrynzerna.com/
For my next LIVE event visit:
https://russellpearsonprograms.com/live
Discover more from Russell Pearson at:
https://russellpearson.com
The relationships you have, your leads, prospects and ultimately customers, are more important than they've ever been. But how can we manage this effectively, especially when there are so many different roles and responsibilities in our team throughout the customer journey?
This week's guest, Eric Dickmann, is an executive leader with over 30 years of experience in marketing, product development, and digital transformation. Eric is the host of the Virtual CMO podcast and has industry experience right across corporate in his years with Oracle right through to the small businesses that he supports today. Basically, he knows a lot about customer relationship management.
In today's episode:
- What is customer relationship management?
- Who's responsibility is it in a company?
- What are some ways that we can engage or leads, prospects and customers more effectively
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
You can discover more about Eric Dickmann at: https://fiveechelon.com/the-virtual-cmo-podcast/
For my next LIVE event visit:
https://russellpearsonprograms.com/live
Discover more from Russell Pearson at:
https://russellpearson.com
Do you know the natural order of business? Are you trying to jump steps? Do you know what step you are currently in?
In this episode I have a conversation with myself about how processes are shaping the success of our business and how if we ignore these natural processes we leave our opportunities up to luck. I look at business recovery and what it's going to take to move to thriving and growth
In today's episode:
- What is the natural order of business?
- What do we need to be doing as business people?
- The mistakes made and opportunities missed
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
For my next LIVE event visit:
https://russellpearsonprograms.com/live
Discover more from Russell Pearson at:
https://russellpearson.com
We are literally sitting in a changing environment of business. Everything is evolving, adapting and new. So what do we, as business people, need to focus on to thrive in the future?
In this episode I discuss the Future of Business with Amanda Stevens, Consumer Futurist, Speaker, Author and Marketer. She's normally doing 100s of big stage keynote presentations around the world but thanks to a global pandemic, we got to speak to her about where business owners need to focus for the future.
In today's episode:
- What does the future of business look like?
- Where do business owners need to focus?
- Remote customers and workforce, is it the future?
You can find Amanda at https://amandastevens.com/
She's also got a great masterclass coming up at https://amandastevens.com.au/mm/
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
Discover the NEXT STEP for your business in 5 Days
https://russellpearson.com/ignite
Discover more from Russell Pearson at:
https://russellpearson.com
Do you wish you were a little funnier in your conversations or in your marketing. Humour is one of the major keys to creating engagement in marketing, sales and presentations.
This week I speak with Marty Wilson, pharmacist turned stand-up comic turned bestselling author and speaker. We discuss how to make more money from being more funny and how a comics perspective on life can help you in your business.
In today's episode:
- How does humour help us in sales?
- What can we learn from stand up comics about resilience?
- Steps to become more funny in your communication.
You can reach Marty Wilson at https://martinwilson.com/
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
Discover the NEXT STEP for your business in 5 Days
https://forge.russellpearson.com/ignite/
Discover more from Russell Pearson at:
https://russellpearson.com
Are you running a business in a competitive market or are you thinking about it? Competition usually means there is opportunity and money available, so how will you get your piece of the action?
This week I speak with Dale Beaumont, awarding winning entrepreneur, business growth expert and the author of 19 best selling books. We discuss all things business growth and competitive edge including how we become competitive in the first place.
In today's episode:
- What ways can you find a competitive edge in business?
- Where should your focus be for customer communication.
- Considerations when developing new products and services.
You can reach Dale Beaumont at https://dalebeaumont.com/
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
Discover the NEXT STEP for your business in 5 Days
https://forge.russellpearson.com/ignite/
Discover more from Russell Pearson at:
https://russellpearson.com
Are you using events to engage your customers? They are very effective. Now, living in a new digital business environment, online events are becoming more effective and in some cases a preferred method of engagement.
In this fun episode I speak with Warwick Merry, Master MC and Digital Events expert to uncover what really is important in running one AND offline events and how you can make your events more engaging.
In today's episode:
- What opportunities exist for business in digital events?
- The 5 keys to making your events more effective.
- Who is the Head of Barketing? And why is he so engaging?
You can reach Warwick Merry at https://warwickmerry.com/
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
Discover the NEXT STEP for your business in 5 Days
https://forge.russellpearson.com/ignite/
Discover more from Russell Pearson at:
https://russellpearson.com
As a business person, you often hear about the need for content creation, but what is it really and why is it so important to your business? The answers may surprise you.
This week I speak with Jane Anderson, Strategic Communications Expert, her Linkedin Profile is in the Top 1% viewed globally, about the subject of content creation and how it applies for business owners, entrepreneurs and thought leaders.
In today's episode:
- What is Content Creation?
- Why would I want to spend the time?
- What are the mistakes business leaders are making?
You can reach Jane Anderson at https://janeanderson.lpages.co/content-club/
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
Discover the NEXT STEP for your business in 5 Days
https://forge.russellpearson.com/ignite/
Discover more from Russell Pearson at:
https://russellpearson.com
More often than not, business owners are over complicating their marketing OR worse still, not considering marketing until last.
Today Russell Pearson speaks with Winston Marsh, Marketing Guru for over 35 years and we discuss the 3 black boxes of marketing that will create a lifetime of customers for you and your business.
In today's episode:
- What are the 3 Black Boxes of Marketing?
- What really matters in your marketing?
- What are the simple, yet crucial, steps you need to implement
You can reach Winston Marsh at https://www.winstonmarsh.com.au/
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
Discover the NEXT STEP for your business in 5 Days
https://forge.russellpearson.com/ignite/
Discover more from Russell Pearson at:
https://russellpearson.com
Do you find yourself having more conversations that normal? How are you having critical conversations on digital platform?
On this episode Russell Pearson speaks with Dr Louise Mahler, expert in body language, vocal phycology and difficult situations, about the critical conversations you need to be having in your business.
In today's episode:
- Why should we have critical conversations?
- Techniques and structure in your leadership communication.
- How and where you can practice.
You can reach Dr Louise Mahler at https://louisemahler.com.au/
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
Discover the NEXT STEP for your business in 5 Days
https://forge.russellpearson.com/ignite/
Discover more from Russell Pearson at:
https://russellpearson.com
What is business collaboration and how can it help your business?
Today Russell Pearson speaks with Phil Preston, Collaboration expert to identify what good collaboration looks like and how you can apply it your your business.
In today's episode:
- What is Collaboration?
- Useful Case Studies of how it can work in the real world
- What are the Steps to Successful Collaboration
You can reach Phil Preston at https://philpreston.com.au/
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
Discover the NEXT STEP for your business in 5 Days
https://forge.russellpearson.com/ignite/
Discover more from Russell Pearson at:
https://russellpearson.com
We're all discovering the new normal...let's be honest, it's not normal but we're all finding our new way forward.
In this episode, Russell Pearson looks at where we are at in the momentum cycle.
In today's episode:
- Identifying where you are in the momentum cycle
- Reviewing what activities suit your business and industry
- What level of consistent action you need right now
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
Discover the NEXT STEP for your business in 5 Days
https://forge.russellpearson.com/ignite/
Discover more from Russell Pearson at:
https://russellpearson.com
Many of us in are isolation due to our good friend COVID-19, but how can we take advantage of the situation we find ourselves in.
In this episode, Russell Pearson discusses the practice of creating and breaking habits.
In today's episode:
- Breaking Myths about Habits
- How to form good habits and good practices
- What we can be doing to build business globally right now
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
Would you like a FREE Masterclass from Russell Pearson?
https://forge.russellpearson.com/masterclasses
Want to engage more with Russell?
https://forge.russellpearson.com/apply
Discover more from Russell Pearson at:
https://russellpearson.com
COVID-19 is affecting business through out the world, but how can you move forward in this crisis rather than being paralysed by it..
In this episode, Russell Pearson discusses the Top 5 things you should be doing weekly during times of crisis.
The top 5 include:
- Taking stock of your current situation
- Being flexible, by opening yourself to change
- Aligning with your Future
- Reviewing your current value to customers
- Connecting with colleagues and clients in more ways
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
Would you like a FREE Masterclass from Russell Pearson?
https://forge.russellpearson.com/masterclasses
Want to engage more with Russell?
https://forge.russellpearson.com/apply
Discover more from Russell Pearson at:
https://russellpearson.com
Marketing is complex to a lot of people, for others it's witchcraft. The formulas for marketing haven't changed much over the centuries but our sophistication on how we look at it has enabled us to simplify our perspective.
In this episode, Russell Pearson looks at a simplified way of viewing the marketing process.
Today we'll look at:
- The different formulas for marketing
- How you can simplify the way you look at marketing
- Examples of how that plays out in the real world.
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
Would you like a FREE Masterclass from Russell Pearson?
https://forge.russellpearson.com/masterclasses
Want to engage more with Russell?
https://forge.russellpearson.com/apply
Discover more from Russell Pearson at:
https://russellpearson.com
Branding is not just a logo or an image, it's what people are saying about you while you're not in the room. What they're saying to others and what people think about you. An effective brand make your memorable the opposite leaves you forgotten.
In this episode, Russell Pearson talks about an easy way to get your branding right when delivering content via social media, promotion or in events.
Today we'll look at:
- What people are saying about you when you're not in the room
- How to influence their thinking about your brand
- The steps you can take to deliver that through content marketing.
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
Would you like a FREE Masterclass from Russell Pearson?
https://forge.russellpearson.com/masterclasses
Want to engage more with Russell?
https://forge.russellpearson.com/apply
Discover more from Russell Pearson at:
https://russellpearson.com
Do you know the 3 Beliefs of Marketing? If you're not already focusing on these three levers for your leads and prospects you're likely spending money you don't need to on communication that ineffective.
In this episode, Russell Pearson discusses the 3 Beliefs and what you need to do to influence these magic levers.
Today we'll look at:
- What are the 3 Beliefs of Marketing?
- How you can use them to affect your leads and prospects
- Examples of these in the wild.
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
Would you like a FREE Masterclass from Russell Pearson?
https://forge.russellpearson.com/masterclasses
Want to engage more with Russell?
https://forge.russellpearson.com/apply
Discover more from Russell Pearson at:
https://russellpearson.com
Change is hard. Whether your starting a new strategy in your business, launching a new campaign or committing to a new focus on sales, there is always a period of stress to get to your new normal.
In this episode, Russell Pearson discusses how to make life a little easier and more effective for yourself, rather than trying to do EVERYTHING.
Today we'll look at:
- Awareness of what stress looks like in your business
- Tactics on how to manage change
- Ways to reinforce micro goals rather than just looking for the big win.
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
Would you like a FREE Masterclass from Russell Pearson?
https://forge.russellpearson.com/masterclasses
Want to engage more with Russell?
https://forge.russellpearson.com/apply
Discover more from Russell Pearson at:
https://russellpearson.com
Are you looking to start OR re-start the way you've built your business? Is so, make sure to hear this first.
Today we look at what has changed in the strategic founding of a business brand and what are the keys to making it a success.
In this episode we'll look at:
- The most important thing when starting a business brand
- Values, Mission and Vision
- Business Leadership
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
Would you like a FREE Masterclass from Russell Pearson?
https://forge.russellpearson.com/masterclasses
Want to engage more with Russell?
https://forge.russellpearson.com/apply
Discover more from Russell Pearson at:
https://russellpearson.com
A Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
Today we look at how to achieve your business goals and why business owners are often frustrated on this episode of the Marketing Report.
Would you like a FREE Masterclass from Russell Pearson?
https://forge.russellpearson.com/masterclasses
Want to engage more with Russell?
https://forge.russellpearson.com/apply
Discover more from Russell Pearson at:
https://russellpearson.com
A Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
Many questions this week about where business people should be putting their efforts. What's the correct target market and what activities are going to get the best return?
Want to engage more with Russell?
https://forge.russellpearson.com/apply
Discover more from Russell Pearson at:
https://russellpearson.com/
A Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
As the excitement of the New Year starts to fade, how can you keep your business momentum going throughout the new 12 months? Russell Pearson shares the number one secret and best marketing tactic to make it easy to keep moving this year.
Want to engage more with Russell?
https://forge.russellpearson.com/apply
Discover more from Russell Pearson at:
https://russellpearson.com/
A Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
It's the start of the New Year and on this episode, Russell Pearson discusses his Top 10 Tiny Tips to Transform Your Business.
Want to engage more with Russell?
https://forge.russellpearson.com/apply
Discover more from Russell Pearson at:
https://russellpearson.com/
A Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
On this episode, Russell Pearson reveals his Theme for the New Year and how you can create your own for the coming 12 months.
https://forge.russellpearson.com/apply
Discover more from Russell Pearson at:
https://russellpearson.com/
A Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
On this episode, Russell Pearson reveals his initial plans to create the change he wants to see in the world.
https://russellpearson.com
A Podcast for Passionate and Frustrated Business People who want a Competitive Edge
On this episode, Russell Pearson shares something that is killing businesses across the world. Is it infecting yours?
https://russellpearson.com
A Podcast for Passionate and Frustrated Business People who want a Competitive Edge
On this episode, Russell Pearson discusses the benefits of making an offer rather than giving the market what you THINK it needs.
https://russellpearson.com
A Podcast for Passionate and Frustrated Business People who want a Competitive Edge
On this episode, Russell Pearson continues the discussion on consistency and especially where you can focus your personal energy for dramatic business results.
https://russellpearson.com
A Podcast for Passionate Business People in Competitive Industries.
On this episode, Russell Pearson shares the secret to successful marketing and sales campaigns that he's learned from successful business people and entrepreneurs.
https://russellpearson.com
A Podcast for Passionate Business People in Competitive Industries.
On this episode, Russell Pearson discusses OLD VS NEW Marketing tactics, what's still working and what we can learn from each.
https://russellpearson.com
A Podcast for Passionate Business People in Competitive Industries.
On this episode, Russell Pearson pushes back on the concept of Starting with Why and shares his formula for creating culture and cults.
https://russellpearson.com
A Podcast for Passionate Business People in Competitive Industries.
On this episode, Russell Pearson discusses the epidemic of beige, bland and boring brands and content online and how to avoid being one of them.
https://russellpearson.com
A Podcast for Passionate Business People in Competitive Industries.
On this episode, Russell Pearson discusses the importance of defining your ideal target market and how it's going to save you time and money.
https://russellpearson.com
A podcast about competitive business, marketing and sales.
On this episode, Russell Pearson shares his background and what's behind the Marketing Report Podcast.
https://russellpearson.com