Wine Marketing Show with Lawrence Francis: Recent Episodes
Lawrence Francis
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Episode outline:
00:00:00 Intro
00:01:34 Origin story
00:08:03 Rioja Alavesa enotourism overview
00:10:48 Enotourism deep dive at Viñedos y Bodegas de la Marquesa
00:21:52 Valserrano enotourism adaptations in 2020
00:29:14 Rioja Alavesa member adaptations
00:35:56 Wider Rioja enotourism picture
If you know someone who would find this episode useful please encourage them to subscribe www.interpretingwine.com/wms
If you really found it useful please rate and review wherever you’re listening. Thanks! 👌👌
Welcome back. I’m Lawrence Francis, Founder and Host of The Wine Marketing Show podcast… the place to learn from thought leaders in the world of marketing. And these won’t be only drawn from wine. Consumer behaviour is a fast moving target and I’m looking forward to exploring it with people who have and continue to inspire me no matter what field they’re in. today we continue the exploration of the impacts of COVID19 on the Spanish enotourism sector in the company of Maria de Simón Baranda. Maria is uniquely positioned to speak on the topic, holding the dual roles of President of Ruta del Vino de Rioja Alavesa and Head of Administration for a boutique regional wine producer Viñedos y Bodegas de la Marquesa - Valserrano, including their enotourism offering. Enjoy!
Intro and outro music
Welcome to the Show Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0/
GUEST: Maria de Simón Baranda, President of Ruta del Vino de Rioja Alavesa
GUEST CONTACT:
https://rutadelvinoderiojaalavesa.com/en/
https://visitriojaalavesa.com/
https://www.instagram.com/rioja_alavesa/
https://twitter.com/RiojaAlavesa
CONTACT LAWRENCE:
Linkedin: http://interpretingwine.com/linkedin
Instagram: https://www.interpretingwine.com/wmsinsta
Twitter: https://www.interpretingwine.com/wmstwitter
Email: podcast@interpretingwine.com
Date recorded: 15 January 2021
Listen and subscribe: www.interpretingwine.com/wms5
Welcome. I’m Lawrence Francis, Host of The Wine Marketing Show podcast… a place to learn from thought leaders in the world of marketing. And these won’t be only drawn from wine. Consumer behaviour is a fast moving target and I’m looking forward to exploring it with people who have and continue to inspire me no matter what field they’re in.
That being said I kick off 2021 looking at the current state of enotourism. My guest Vinka Danitza is a wine tourism professional based in Spain. As project manager for Priorat Enoturisme, she is developing and coordinating various projects to enhance the visitor experience, maximize tourism and the direct sales potential of the group members. Let me hand over to Vinka who will tell you about her wine journey and how she came to be in her current role.
If you know someone who would find this episode useful please encourage them to subscribe www.interpretingwine.com/wms
If you really found it useful please rate and review wherever you’re listening. Thanks! 👌👌
Episode outline:
00:00:00 Intro
00:01:33 Origin Story
00:07:00 Enotourism 101
00:15:13 COVID19 adaptations in Priorat
00:20:56 Reactions in different tourist sectors
00:26:59 Digitising customer interaction
00:38:20 Travel literature
00:40:03 Vinka’s current enotourism project
00:46:09 Looking ahead to 2021
Intro and outro music
Welcome to the Show Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0/
Guest: Vinka Danitza
GUEST CONTACT:
https://bottledbliss.wordpress.com/
https://www.instagram.com/danitzavinka
Date recorded: 20 December 2020
Listen and subscribe: www.interpretingwine.com/wms
CONTACT ME
Linkedin: http://interpretingwine.com/linkedin
Instagram: https://www.interpretingwine.com/wmsinsta
Twitter: https://www.interpretingwine.com/wmstwitter
Email: podcast@interpretingwine.com
Read the full episode transcript at http://www.interpretingwine.com/is-podcastings-low-technical-barrier-to-entry-a-good-or-bad-thing-from-a-wine-perspective
Read the full episode transcript at https://www.interpretingwine.com/why-are-podcasts-growing-in-popularity-and-how-can-i-start-a-podcast/