PR Talk: Recent Episodes
Veracity
PR Talk interviews the media for a change. What makes them tick? What are their PR pet peeves? And most importantly, how can we get stories placed? The marketing, PR and media advice we provide is for everyone — whether you're a newbie looking to get into the field, or a senior-level pro keeping up-to-date with current trends. Along the way, we learn about careers in media to aid aspiring journalists! PR Talk is part of the Marketing Podcast Network. https://www.veracityagency.com/blog/podcast/
6.5 years, 192 episodes and around 40,000 downloads later, I’m calling it. Earlier this month, I recorded the last episode of PR Talk. What began as a non-committal experiment turned into a passion, then a lifeline through Covid, until now, when it’s beginning to feel like an obligation, I know it’s time to say goodbye.
Read the full write-up here: https://www.veracityagency.com/podcast/amys-final-pr-talk-episode/
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Artificial Intelligence (AI) has been a hot media topic since ChatGPT burst onto the scene late last year. But the breathless speculation about what this technology potentially holds makes it challenging to separate the hype from reality.
On this episode of PR Talk, Amy unpacks the future of AI with Janet Johnson and Ali Maaxa of Portland’s AI Governance Group, a new organization helping organizations work proactively to harness these exciting new tools.
Read the entire write-up here: https://www.veracityagency.com/podcast/janet-johnson-and-ali-maaxa/
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Today on PR Talk, Amy spoke with Antony Cousins, the executive director for AI strategy at Cision, a global PR software. During their conversation, the two explored upcoming changes for the software and industry as AI capabilities continue to advance.
Read the full write-up here: https://www.veracityagency.com/podcast/cisions-antony-cousins/
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Joining Amy on today’s PR Talk Podcast is Matt Bowen, associate director of enterprise client services and strategy at Logical Position (LP), an award-winning digital marketing agency. The duo discuss two recent seismic shifts marketers and PR professionals have seen with Google. That is, after talking about ChatGPT, of course.
Read the full write-up here: https://www.veracityagency.com/podcast/matt-bowen/
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Today on the PR Talk Podcast, Amy Rosenberg chats with Jessy Klein Fofana, CEO and Founder of LaRue, a full-service public relations and affiliate marketing agency. Jessy shares how she uses affiliate marketing in her PR strategy to deliver measurable ROI — something we PR folk always try to do. During the episode, Amy and Jessy discuss three key topics that might inspire you.
Read the full write-up here: https://www.veracityagency.com/podcast/jessy-klein-fofana/
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After being featured on the PDX Executive podcast, Amy invited the host and founder of Agate Executive Communications, Dan Bruton, to come on the PR Talk Podcast. In this episode, Dan shared his approach to event curation that fosters lasting relationships and how people attending events can also get the most out of their connections.
Read the full write-up here: https://www.veracityagency.com/podcast/dan-bruton/
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On the PR Talk Podcast today, Amy chats with Dr. Felicia Blow, APR, Associate Vice President for Development at Hampton University and PRSA’s 2022 National Chair. Together, they discuss the challenges of communication work and explore how communicators can unite others to do what’s necessary, even when it's hard.
Read the full write-up here: https://www.veracityagency.com/podcast/dr-felicia-blow/
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In this week's episode of PR Talk, Amy speaks with Neil Foote, President and CEO of Foote Communications and president of the National Black Public Relations Society. The two dive into his insights on diversity, equity and inclusion (DEI) and reigniting the George Floyd Moment, the return on investment (ROI) of DEI and ways everyone can take part.
Read the entire write-up at: https://www.veracityagency.com/podcast/neil-foote/
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On the six-year anniversary of PR Talk, we are introducing you to a special guest: Cailyn Tegel of Veracity! Well, to say we’re introducing her would be an overstatement. Since we tend to jabber on together, I lopped off the beginning of the conversation to get right to the good stuff.
A proper introduction would say that Cailyn joined Veracity a little over one year ago as Assistant Account Executive. Through demonstrating a strong understanding of PR and a desire to continue growing, Cailyn was recently promoted to Account Executive.
Read the entire write-up at: https://www.veracityagency.com/podcast/cailyn-tegel-podcast/
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This week on the PR Talk podcast, we are taking a break by sharing an episode from the podcast Own It. During this episode, host Christy Hiler interviews Lori Gaffney, CEO of Borders Perrin Norrander, a marketing agency that has operated out of Portland, OR for more than 40 years. The two discuss how Lori got to her role in advertising and the many challenges women and owners face in the male-dominated industry.
Read the entire write-up at https://www.veracityagency.com/podcast/lori-gaffney-borders-perrin-norrander/
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On today’s episode of the PR Talk Podcast, host Amy Rosenberg shares her conversation with one of Portland’s most impactful business leaders: Pat Welch, co-founder and CEO of the recruiting agency Boly:Welch. During their talk, Amy and Pat discuss the origins of Boly:Welch, the current state of the hiring market and the outlook for marketing roles here in Portland.
Read the entire write-up at https://www.veracityagency.com/podcast/pat-welch/
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In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR.
To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Amy had the opportunity to be a guest on The Frustrated CEO Podcast with hosts Leb Tannenbaum, Patrick Lyons and Patsy Feeman. She shared how to leverage current news and employee passions to position a company’s core values and culture, connect with internal and external audiences, elevate visibility, and position industry thought leaders.
Read the entire write-up at https://www.veracityagency.com/podcast/the-point-of-pr-is-not-pr/
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR.
To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Today on PR Talk, Amy speaks with Sadie Lincoln, the co-founder and CEO of barre3, a fitness company focused on teaching people how to be balanced in body and empowered from within. Sadie shares how she created body-positive messaging in the fitness industry through mindful marketing. Her story of trusting her gut — even when the numbers didn’t line up — grew barre3 to 170+ franchise studios powered by female entrepreneurs, plus an online-workout streaming-subscriber base in 156+ countries.
Read the entire write-up at https://www.veracityagency.com/podcast/sadie-lincoln-barre3/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Today on PR Talk, Amy speaks with Sadie Lincoln, the co-founder and CEO of barre3, a fitness company focused on teaching people how to be balanced in body and empowered from within. Sadie shares how she created body-positive messaging in the fitness industry through mindful marketing. Her story of trusting her gut — even when the numbers didn’t line up — grew barre3 to 170+ franchise studios powered by female entrepreneurs, plus an online-workout streaming-subscriber base in 156+ countries.
Read the entire write-up at https://www.veracityagency.com/podcast/sadie-lincoln-barre3/
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR.
To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Joining Amy on PR Talk this week is the owner of Adam Ritchie Brand Direction and author of “Invention in PR,” Adam Ritchie. In this episode, he shares a different way to elevate the PR industry through the powers of creativity and imagination. No longer should PR pros just help during product promotion. Today, you will learn what steps to take to also have a say in product discovery.
Read the entire write-up at https://www.veracityagency.com/podcast/invention-in-pr-adam-ritchie/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Joining Amy on PR Talk this week is the owner of Adam Ritchie Brand Direction and author of “Invention in PR,” Adam Ritchie. In this episode, he shares a different way to elevate the PR industry through the powers of creativity and imagination. No longer should PR pros just help during product promotion. Today, you will learn what steps to take to also have a say in product discovery.
Read the entire write-up at https://www.veracityagency.com/podcast/invention-in-pr-adam-ritchie/
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR.
To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR.
To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Today on PR Talk, we learned a little more about our newest obsession, a PR software called Muck Rack, from Vanessa Neurohr. As their VP of customer success, Vanessa introduces us to the software, while also providing the in’s and out’s of the customer success industry. We didn’t expect to find so many similarities with this world, but since PR is about serving others, especially clients and the media, it would make sense after all.
Read the entire write-up at https://www.veracityagency.com/podcast/vanessa-neurohr-podcast/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Today on PR Talk, we learned a little more about our newest obsession, a PR software called Muck Rack, from Vanessa Neurohr. As their VP of customer success, Vanessa introduces us to the software, while also providing the in’s and out’s of the customer success industry. We didn’t expect to find so many similarities with this world, but since PR is about serving others, especially clients and the media, it would make sense after all.
Read the entire write-up at https://www.veracityagency.com/podcast/vanessa-neurohr-podcast/
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR.
To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/
Learn more about your ad choices. Visit megaphone.fm/adchoices
In the spirit of getting organized, Amy’s newest guest on PR Talk is setting us on the right path. Anna Dearmon Kornick is a PR pro turned time management coach and host of It’s About Time, a podcast for ambitious women seeking better work, life, and balance. In this episode, Anna shares helpful strategies for professionals looking to manage their time productively. As we all know, organization is a necessary, but sometimes tricky, part of PR, but by incorporating some of these tips, you might find great results.
Read the entire write-up at https://www.veracityagency.com/podcast/anna-dearmon-kornick/
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In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR.
To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/
Learn more about your ad choices. Visit megaphone.fm/adchoices
If you are shy about marketing yourself, whether that be your company, services or individual projects, you might want to tune into this PR Talk episode with Amy and Jenn dePaula, owner of Mixtus Media – a company that helps authors market their books – and host of the Book Marketing Simplified podcast. While this episode focuses on authors, most of this advice can apply to other aspects of marketing.
Read the entire write-up at https://www.veracityagency.com/podcast/jenn-hanson-depaula/
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR.
To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/
Learn more about your ad choices. Visit megaphone.fm/adchoices
An AMA Puget Sound Interview with Julie Lichtenberg Amy Rosenberg had the opportunity to interview on AMA Puget Sound’s Coffee Talk Series with host Julie Lichtenberg. Amy shared her knowledge of thought leadership and why many organizations are using thought leadership in their PR and Marketing strategies.
See the entire write-up at https://www.veracityagency.com/podcast/start-brewing-thought-leadership/
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In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR.
To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/
Learn more about your ad choices. Visit megaphone.fm/adchoices
This week on the PR Talk Podcast, Amy is joined by Christine Pitawanich, education reporter for KGW-TV News, an NBC affiliate television station serving the Portland, Oregon area. The two discuss Christine’s experience reporting during the pandemic, how it affected investigations, changes in education reporting, and tips for PR people pitching TV.
Read the entire write-up at https://www.veracityagency.com/podcast/christine-pitawanich/
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR.
To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR.
To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/
Learn more about your ad choices. Visit megaphone.fm/adchoices
We’re going meta in this episode of the PR Talk Podcast by taking a deep dive into podcasting with Jessica Rhodes, founder of Interview Connections. Since 2013, Jessica’s company has helped entrepreneurs land podcast interviews that lead to measurable return on investment (ROI) outcomes. During this conversation, Jessica chats with host Amy Rosenberg about the important role podcasts can play in a PR outreach strategy, how pitching these opportunities differs from other media types and more.
Read the entire write-up at https://www.veracityagency.com/podcast/monetizing-the-mic/
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR.
To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this solo episode of PR Talk, host Amy Rosenberg shares her thoughts about trying to work on Diversity, Equity & Inclusion in her daughter’s school (and how every good movement needs a table flipper), Roe v. Wade, guns and school shootings, Moms Demand Action and her favorite podcast; Glennon Doyle’s We Can Do Hard Things.
Plus, a shout out to: Chris Penn’s Almost Timely News, 26-June-2022: Good Habits Lead to Great Change (WARNING: POLITICAL).
--
A note from Amy:
Wow, now I don’t feel all a mess. I sat down to record a solo podcast today because I felt I needed to say something about our country sliding backward 50 years. But instead, what came out was a jumble of varying initiatives I am thinking about, feeling overwhelmed by all the things to focus on.
Since there wasn’t anything I could come up with to say about reproductive rights (as I explain here that the overturning of Roe v. Wade is too new for coherent thought), I directed people to Glennon Doyle’s podcast, We Can Do Hard Things and their latest episode on Four Things to Do Next. I was happy to hear from them that everything concerning our right to create the lives we want — such as living in a world without gun violence and racism — is connected to reproductive justice.
So, working on diversity, equity and inclusion — as I explain that I have been doing lately in my newly assigned role as “Table Flipper” — also somehow addresses reproductive rights. Same with how working on gun control — as I explain my aim of joining Moms Demand Action — is another way of working on reproductive justice.
First things first. Laugh a little as you learn how I have flipped some tables lately at a local Catholic school in my quest to demand a more just society for my daughter and her friends. And then hear my redirection of interesting podcasts to listen to and ways to think about your future involvement in the large task that is ahead.
Listen to this amazing episode about Four Things to Do Next (Apple, Spotify), and maybe we’ll start to feel a little better while embracing the daunting task that is ahead.
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In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR.
To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/
Learn more about your ad choices. Visit megaphone.fm/adchoices
On this week’s episode of the PR Talk Podcast, host Amy Rosenberg chats with Katharina (Kat) Hicker, founder of Castleforbes Communications and co-founder of the Speakeasy Club. Kat calls in from her home in The United Arab Emirates to talk about her career and what it’s like running PR campaigns in so many different parts of the world.
Read the entire write-up at https://www.veracityagency.com/podcast/pr-globe-trotting/
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR.
To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Dietary supplements are a big business in the U.S., with an estimated $46 billion in sales in 2020. However, the rules around promoting these products are murky, leaving many marketers wondering how they can ethically communicate with the public.
On this episode of the PR Talk Podcast, host Amy Rosenberg talks with Dr. Douglas Kalman, senior vice president of science and regulatory affairs at the Natural Products Association, and adjunct faculty at Nova Southeastern University, about ethical marketing practices in the supplement industry and being a credible thought leader.
Read the entire write-up at: https://www.veracityagency.com/podcast/ethical-dietary-supplement-marketing/
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR.
To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this week’s episode of the PR Talk Podcast, Amy speaks with Fatou B Barry, founder of AB Media Group and the PR Girl Manifesto, a nonprofit digital community of over 40,000 members on a mission to make careers in communications more accessible. She is also the co-founder of Hold the PRess, now merged with Sixth Hundred & Rising, which advocates for black voices in PR and advertising.
Amy and Fatou discuss creating an inclusive platform for PR practitioners, what diversity in PR looks like today, and if PR practitioners should address diversity, equity and inclusion (DEI) with their clients.
For the entire write-up visit https://www.veracityagency.com/podcast/pr-industry-change/
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR.
To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Cryptocurrency… Blockchain… NFTs… Web3… You hear these buzzwords everywhere now, but what do they actually mean? More importantly, how will they impact the work of marketing and public relations professionals in the future? On this episode of the PR Talk Podcast, host Amy Rosenberg sits down with serial entrepreneur and author Joseph Jaffe for an illuminating conversation about the future of the internet.
Read the entire write-up at https://www.veracityagency.com/podcast/web3-and-nfts/
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR.
To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Joining Amy on today’s PR Talk Podcast is Emmy Thomas, VP of Brand and Marketing at Logical Position (LP), an award-winning digital marketing agency. During this episode, the two tackle the topic of connecting company culture and marketing.
See the entire write up at https://www.veracityagency.com/podcast/culture-and-marketing/
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR.
To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/
Learn more about your ad choices. Visit megaphone.fm/adchoices
During this week’s PR Talk Podcast, Amy is joined by co-founder and Chief Data Scientist for Trust Insights, author, keynote speaker and podcast co-host of Marketing Over Coffee, Christopher Penn. In this episode, they talk about how to collect and use data in PR.
Read the entire write-up at https://www.veracityagency.com/public-relations/why-you-need-data-in-your-pr-strategy/
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During this week’s PR Talk Podcast Elizabeth Edwards, founder of Volume PR and Engagement Science Lab, joins Amy for a second time since PRSA ICON 2019 to talk about psychology and science-based marketing.
Read the recap at https://www.veracityagency.com/podcast/science-based-marketing/
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On this week’s episode of the PR Talk Podcast, Amy is joined by Michelle Garrett, owner of Garrett Public Relations and host of two Twitter chats, #FreelanceChat and #PRLunchHour. Michelle’s 23 years of experience helps guide those just entering the freelance world as well as elevates the voices already there. During this episode, the two talk about freelance work and its trending direction.
Read the entire write-up at https://www.veracityagency.com/podcast/freelancing-buzz/
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Topics include:
How to Measure InfluenceAssociating a Brand with an InfluencerA Tip for Those looking to Spice Up Their Traditional PR with Influencer Marketing
See the entire write-up at https://www.veracityagency.com/podcast/influence-marketing/
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Love is in the air at Veracity this month. With Valentine’s Day coming up, we decided to celebrate marketing and PR by asking some of our favorite people what they love about marketing. Below, you will find quotes from some of our employees, clients and partners. Amy and I also talk about it in week’s episode of PR Talk, while also joking about what we hate about marketing!
See the quotes and read the entire write-up at https://www.veracityagency.com/podcast/love-marketing/
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Join Amy and Laura Norup Boyer, founder of Black Bean Industrial Marketing, as they talk about how industrial marketing differs from other industries during this week’s episode of the PR Talk Podcast.
For the entire write-up visit https://www.veracityagency.com/podcast/industrial-b2b-marketing/
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of the PR Talk podcast, we asked several past guests for their 2022 marketing and industry predictions. Participants include Robert Johnson, Peter Shankman, Deirdre Breakenridge, Rand Fishkin, Michael Cottam, Domenica D’Ottavio, Mark Mohammadpour and Carmie McCook. For predictions from host Amy Rosenberg see her recent 2022 Public Relations Predictions blog post.
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Shotgun Approach, Press Release Distribution Services and Shortcuts In this episode of the PR Talk Podcast, Amy Rosenberg, Founder of Veracity and author of A Modern Guide to Public Relations, spills about PR cheats you may need to use. Amy understands that sometimes PR professionals may not have the time, so she has come up with some cheats that work if used correctly or when necessary. Read the entire write-up at https://www.veracityagency.com/podcast/pr-cheats/
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In this week’s episode of the PR Talk Podcast, Amy is joined by Mark Mohammadpour as they talk about what it means to be a “Chief Wellness Officer.” Mark is a returning guest, listen to that episode, Living Our Best PR Life. Topics discussed include Mark’s weight loss journey, mental health, focusing on your well-being, hybrid/remote work relationships, and establishing boundaries with clients. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this week’s episode of the PR Talk Podcast, Amy is joined by Steve Strauss as they chat about contents in his new book, “Your Small Business Boom.” Topics discussed include: pivoting your business, positioning yourself as a thought leader, advertising, pitching, and whether you should be on all social media channels. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of the PR Talk Podcast, we share four audio excerpts from Amy's book, A Modern Guide to Public Relations, about Working with Television. Specifically Amy shares tips and how-tos about the following: Timelines to Pitching TV Tips for Pitching Weekend News How To Work with Morning Shows A Rundown of Who to Pitch (including titles) for TV See the entire write-up at https://www.veracityagency.com/public-relations/working-with-television/
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This week’s episode of the PR Talk podcast features Amy’s interview with Matt Perault during a recent Rotary Club of Portland meeting. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this week’s episode of the PR Talk Podcast, Amy is joined by Mary Davies as they chat about her Engage Conference presentation, insecurity, expectations, imposter syndrome, setting boundaries, and dealing with negative feedback. Read the entire write-up at https://www.veracityagency.com/podcast/mary-davies/ Learn more about your ad choices. Visit megaphone.fm/adchoices
In this week’s episode of the PR Talk Podcast, we are featuring Amy’s presentation from the recent Engage Conference. She goes in-depth about how to use thought leadership for search engine optimization (SEO) and content marketing. You can watch the presentation below or read all about it in a recent blog post Move Over Traditional Media: Why Thought Leadership is the New Public Relations. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this week’s episode of the PR Talk Podcast, Amy has a conversation with Roshanda Pratt about visibility coaching, differences between working with men and women, confidence, vulnerability, and getting over your imperfections. Read the entire write-up at https://www.veracityagency.com/podcast/roshanda-pratt/ Learn more about your ad choices. Visit megaphone.fm/adchoices
In this week’s episode of the PR Talk Podcast, Amy speaks with Robert Johnson about the differences and similarities between public affairs and public relations, pitching policy, how to target an audience, and podcasting. Read the entire write-up at https://www.veracityagency.com/podcast/robert-johnson/ Learn more about your ad choices. Visit megaphone.fm/adchoices
In this week’s episode of the PR Talk Podcast, Amy speaks with Domenica D’Ottavio about why you should incorporate data into your content, online mentions, tips on how to pitch, and how digital PR, link building, and content intertwine. Read the entire write-up at https://www.veracityagency.com/public-relations/domenica-dottavio/ Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of the PR Talk Podcast, host Amy Rosenberg speaks with Doug Simon, CEO of D S Simon Media, an influencer marketing firm in New York that specializes in helping clients obtain valuable coverage on TV news for 35 years. Read the entire write-up at https://www.veracityagency.com/public-relations/doug-simon/ Learn more about your ad choices. Visit megaphone.fm/adchoices
In the latest episode of the PR Talk podcast, Amy talks with Jessica Lawlor about the scope of content management, what she looks for in PR pros, best writing tips and what has changed the most in the marketing world since the start of the pandemic. Read more at https://www.veracityagency.com/podcast/jessica-lawlor/ Learn more about your ad choices. Visit megaphone.fm/adchoices
On this week’s episode of the PR Talk podcast, Amy welcomes John Hall to discuss tips for productivity, how to combine thought leadership, SEO and PR to own your industry, and the difference between credibility and influence. John is the Co-founder of Calendar.com, author of “Top of Mind,” strategic advisor to Relevance Media group and columnist for Forbes and Inc. Read the entire write-up at https://www.veracityagency.com/podcast/john-hall/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Whether you’re a student, intern or CEO, there will come a time when you must speak in front of an audience, which can be intimidating. As humans we tend to immediately think of all the things that could go wrong like tripping on stage or the audience laughing at us. So, we overcompensate and write boring word-for-word scripts and over-explain simple subjects. But if that doesn’t work, how can we successfully beat speech anxiety? More at https://www.veracityagency.com/public-relations/carmie-mccook/ Learn more about your ad choices. Visit megaphone.fm/adchoices
We have all been faced with an ethical dilemma in the workplace at one point or another and may not have known exactly how to handle it, so Amy invited Deirdre Breakenridge to join the PR Talk podcast and speak about what ethics are, why you need to define yours, and how to put them into action. Learn more about your ad choices. Visit megaphone.fm/adchoices
In the latest episode of the PR Talk podcast, Amy talks with Peter Shankman about PR as a career for people with ADHD, tips to harness the power of ADHD, how PR people can serve and strengthen relationships with the media, and more. Read the entire write-up at https://www.veracityagency.com/podcast/peter-shankman/ Learn more about your ad choices. Visit megaphone.fm/adchoices
In the latest episode of the PR Talk podcast, Amy talks with Anna Hrach about what makes great content marketing, how to measure results, what role PR has in content marketing and vice versa, how to repurpose content and more. Read more at https://www.veracityagency.com/podcast/exceptional-content-marketing/ Learn more about your ad choices. Visit megaphone.fm/adchoices
In the latest episode of the PR Talk podcast, Amy talks with Dr. Charles Redd about getting unstuck, leadership, discovering your strengths, finding your purpose and what it means to be a servant leader. Learn more about your ad choices. Visit megaphone.fm/adchoices
Sheila Hamilton, Mark Mohammadpour and Libra Forde share important mental health and wellness techniques on the PR Talk Podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices
A Modern PR Interview Author Amy Rosenberg provides insight into her new book. In this episode of the PR Talk Podcast, I get to be the host and interview Amy about her new book A Modern Guide to Public Relations. Learn more about your ad choices. Visit megaphone.fm/adchoices
PR Talk conversation with Michael Cottam about SEO, PR, SEO PR and much more including a battle of the SEOs: does Michael Cottam agree With Rand Fishkin about Links? E-A-T, schema markup and are no-follow links the devil? Learn more about your ad choices. Visit megaphone.fm/adchoices
Rand joins the PR Talk Podcast with some very good news, shares about launching a pandemic-era company and getting audience savvy with SparkToro. Read the entire write-up at https://www.veracityagency.com/podcast/rand-fishkin/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Amy and Mike talk about the iconic movie “Office Space” in this unnumbered episode of the PR Talk podcast. Why? Because it is fun to talk about and Amy made a reference to Milton in her upcoming (like next week!) book “A Modern Guide to Public Relations.” Read the entire write up at https://www.veracityagency.com/podcast/who-is-milton/ Learn more about your ad choices. Visit megaphone.fm/adchoices
We were honored to have our first-ever media guest back to celebrate the 100th episode of PR Talk. We made it. It has been a long, albeit fun, four years as we reach the highly anticipated 100 episode mark that all podcasters must celebrate! Humble beginnings that started with me rambling to a former staff member eventually led to hundreds of interviews with media members and thought leaders. In honor of this momentous occasion, PR Talk brings back our first-ever media interview: Cassidy Quinn! Learn more about your ad choices. Visit megaphone.fm/adchoices
Welcome the New Year with a Much Needed “Motivational Minute” with Libra Forde Libra Forde on New Year’s resolutions, motivation during WFH, thoughts on job-losses and more!!! Read the entire write-up at https://www.veracityagency.com/podcast/libra-forde/ Learn more about your ad choices. Visit megaphone.fm/adchoices
So, You Want to Be a Thought Leader? First, Become a Leader. How to Become a Leader, With Leadership Coach: Ken Jacobs This episode features leadership consultant Ken Jacobs, with Jacobs Consulting & Executive Coaching, which helps PR and marketing agencies, along with their leaders, achieve and surpass their goals. Read the entire write up at https://www.veracityagency.com/podcast/leadership/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Why PR Research Makes for Better Campaigns Jen Barth, the owner of Big Small Brands, talks with host Amy Rosenberg about PR Research. See the entire write-up at https://www.veracityagency.com/podcast/pr-research/ Learn more about your ad choices. Visit megaphone.fm/adchoices
PR People Are Already Marketing to Influencers On the latest episode of the PR Talk Podcast host Amy Rosenberg interviews digital and social media marketing expert Neal Shaffer. Neal has written four books on social media including his most recent, The Age of Influence. See the entire write-up at https://www.veracityagency.com/podcast/influencer-marketing/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Moving Past Suggesting and Implying Fabiana Meléndez has a clear definition for the work marketers and PRs do. “At the end of the day, we’re storytellers and communicators,” she says. “We take concepts that are not digestible for a mainstream audience, and we draw out the nuggets, so people understand what our clients do.” Read the entire write-up at https://www.veracityagency.com/podcast/diversity-marketing/ Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, we continue our ICON 2020 theme as Amy chats with Carolynn Johnson, CEO of DiversityInc and one of the keynote speakers at this year’s event. Read the entire write-up at https://www.veracityagency.com/podcast/carolynn-johnson/ Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of the PR Talk podcast, host Amy Rosenberg chats with Del Galloway, the chair of PRSA ICON. During their conversation, Del offers a rundown of this year’s conference theme and a few of the exciting speakers lined up to share. While the event may be virtual, PRSA has gone all-out to make this conference relevant and valuable during a critical time in our profession’s history. Read the entire write-up at https://www.veracityagency.com/podcast/prsa-icon-2020/ Learn more about your ad choices. Visit megaphone.fm/adchoices
What the Historic Israel, U.A.E., Bahrain Normalization Agreement Means for Marketers and Businesses With Ariella Steinreich On this episode of the PR Talk Podcast, host Amy Rosenberg explores what this new agreement means for Israeli and Arab-owned businesses, and the marketers and PR pros supporting them. Amy’s joined by Ariella Steinreich, a Senior Vice President and head of the Israel-U.A.E. specialty group for Steinreich Communications — a global PR firm headquartered in New York. Learn more about your ad choices. Visit megaphone.fm/adchoices
Amy and Mike check-in about the last six-months of coronavirus craziness. See the entire podcast overview at https://www.veracityagency.com/blog/podcast/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Why did Jeff Graubard name his PR firm The Other Agency? For starters, the name served a practical purpose, in that it was the other agency he started after spending more than 25 years running the Manhattan-based Graubard Group. Read the entire write up at https://www.veracityagency.com/podcast/jeff-graubard/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Imagine a boutique that sells high-end women’s clothing on one end of the store and high-end men’s clothing on the other. As a marketer, you wouldn’t send the same message to both those groups because they have different needs and values and respond to very different trigger points. Instead, you’d craft messaging that resonates with each group individually. This, in a nutshell, is the concept behind stakeholder engagement. Read the entire write-up at https://www.veracityagency.com/podcast/ira-gos Learn more about your ad choices. Visit megaphone.fm/adchoices
There Are No Excuses Left: Serilda Summers-McGee on Why DEI Should be a Corporate Priority Where PR Fits Into the Marriage of HR & DEI Learn more about your ad choices. Visit megaphone.fm/adchoices
COVID-19 PR Round Two: Marvin Stockwell’s PR Update and Wisdom for Any Situation Marvin Stockwell comes back to PR Talk to give us an update on COVID-19 PR. We spoke with him way back in March, which feels like ages ago because it was before we even knew how big of an impact COVID-19 was going to make. Read the entire write-up at https://www.veracityagency.com/podcast/marvin-stockwell-covid-pr/ Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of the PR Talk Podcast, host Amy Rosenberg chats with Alexis Davis Smith, CEO, and president of PRecise Communications in Atlanta, Georgia. Alexis and her firm specialize in connecting leading consumer brands with multicultural consumers, focusing on African American and Latinx consumers. As a Black woman, with over twenty years of multicultural marketing expertise, Alexis offers unique insight into how companies should approach this historic moment. Learn more about your ad choices. Visit megaphone.fm/adchoices
It may not be the ideal time to look for a new job, but you may not have a choice. In this episode of the PR Talk podcast, we talk with the host of Find Your Dream Job Podcast Mac Prichard. See the entire write-up at https://www.veracityagency.com/podcast/jobseeking-during-covid/ Learn more about your ad choices. Visit megaphone.fm/adchoices
PR teams are at an advantage right now, putting our delicate messaging and story-telling skills to use. You may not think that now is the best time for a small PR agency to change direction, but that is exactly what Reed Public Relations had to do. As stay home orders were given, so were requests to pause or cancel campaigns at Lauren’s firm. So in response, Lauren set up a free COVID-19 Hotline to help. In turn, even though her new office sits vacant, her firm had its best April ever. Learn more about your ad choices. Visit megaphone.fm/adchoices
Dan Lee On The Three P’s of Job Hunting Dan’s career-growth advice applies to more than just active job-seekers. Read the entire write-up at https://www.veracityagency.com/podcast/dan-lee-coronavirus/ Learn more about your ad choices. Visit megaphone.fm/adchoices
First Things First: Taking Care of YOU during Coronavirus Sheila Hamilton, Kink morning show reporter turned mental health advocate, offers advice on battling the 3 key PR vulnerabilities on the PR Talk Podcast Learn more about your ad choices. Visit megaphone.fm/adchoices
Hi friends, so we have been really busy with new clients and trying to serve our existing clients really well (doing more than just media relations if they are uncomfortable tying into COVID right now which many of them are)-so I am not sure how much longer Audrey & I can do this fun Fika Talk project. Audrey has also really been taking her online school work really seriously. Kind of working like a crazy lady like her mom so it's a little concerning. Learn more about your ad choices. Visit megaphone.fm/adchoices
Take a break with us, it is Fika Time after all!!!!! Watch all Fika Talk episodes at https://www.veracityagency.com/fika-talk/ Learn more about your ad choices. Visit megaphone.fm/adchoices
We had a special talk with Parvaneh (Parv) Kalantari, owner of Vitality Home Realty and her 9 year old son, TK. First we got to celebrate their family’s afternoon tradition of homemade Arabic coffee as she told us about how her family gathered to drink it every Friday afternoon as the kids ran around crazy at Parv’s grandma’s house. Parv’s mom is from Syria and her dad is from Iran, so Parv weaved in more about the food and cultures of these areas throughout the interview. Learn more about your ad choices. Visit megaphone.fm/adchoices
Get ready for a long one that roughly (really roughly!) details the history of our company as I can’t talk about growing a business alongside the age of kids without doing that. Learn more about your ad choices. Visit megaphone.fm/adchoices
Fika Talk #4: Interview with Diane and Maya Sykes On Friday we did a late Fika Talk so we could celebrate another culture's tradition by lighting the Shabbat candles with our Jewish neighbors Diane and Maya Sykes. After hearing their prayer we learned about how Diane set up her law practice, Diane S Sykes Attorney at Law, after her husband nudged her to do so (interesting the similarities we might find). Learn more about your ad choices. Visit megaphone.fm/adchoices
How the act of shedding unnecessary or unwanted things, yes even clients or jobs, can be beneficial in the end. Less is more. See them all at https://www.veracityagency.com/fika-talk/ Learn more about your ad choices. Visit megaphone.fm/adchoices
How Volunteering Can Boost Resumes And Even Launch Businesses Three Professional Volunteer Ideas That Will Add Skills And Increase Connections You may have heard recent notions from leaders in the small business community nudging people who have lost their jobs towards volunteer work. When I first heard this idea I was taken aback because I thought maybe that was an insensitive comment for those that were likely scrambling to find new work or make some extra money any way they know how. Learn more about your ad choices. Visit megaphone.fm/adchoices
Announcing a new series my daughter, Audrey, and I are putting together called Fika Talk, inspired by our time in Sweden where the Fika state-of-mind reigns. Highly regarded as an essential part of life and business within the Swedish culture, the Fika break occurs in the afternoon. It is a revered time to recharge and connect with colleagues and friends over coffee and cake. Learn more about your ad choices. Visit megaphone.fm/adchoices
Coronavirus PR Management & Insights into Science PR A Special Episode with Marvin Stockwell, St. Jude Children’s Research Hospital Only another PR person would drop what they are doing to help other PR people during what must be a very busy time. That’s why I love our community of giving, helpful PR friends around the globe. Today I got on the phone with Marvin Stockwell, Director of Media Relations at St. Jude Children’s Research Hospital.
You might remember him from my PRSA ICON episode where I recapped a few of the sessions in a series of mini interviews. In his portion, Marvin recounted his experience participating in Pitch Tank, the PR person’s version of Shark Tank, where he pitched three PR ideas to a panel of media judges to land on St. Jude’s new nuclear magnetic resonance spectrometer as the winning PR idea.
Read the entire write-up at https://www.veracityagency.com/podcast/covid-19/
Learn more about your ad choices. Visit megaphone.fm/adchoices
With Engage right around the corner, host Amy Rosenberg sat down with Wil for a preview of his keynote and talked about how data will change marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices
Three Voices from PRSA ICON 2019 Earlier this fall, PR Talk Podcast host Amy Rosenberg attended the PRSA International Conference (ICON) in San Diego. In addition to learning new tips and techniques her team is already putting into practice for Veracity’s clients, Amy had the opportunity to sit down with three conference presenters to hear their perspective on the PR profession. Learn more about your ad choices. Visit megaphone.fm/adchoices
An APR jumpstart transforms service-providers into C-suite advisers Read the entire recap at https://www.veracityagency.com/public-relations/the-apr/ Learn more about your ad choices. Visit megaphone.fm/adchoices
PR Talk host Amy Rosenberg talks with Kim about connecting local business to the larger trends that matter as well as tips for PRs seeking coverage. Learn more about your ad choices. Visit megaphone.fm/adchoices
Tricking Ourselves Into Doing Our New Year’s Resolutions We Uncover Our Personal Tendencies from Gretchen Rubin’s Habit Change Quiz In this PR Talk episode, Mike and I uncover our own tendencies, discussing how they relate to each other, while also touching on the other tendencies and how each might approach PR. Read the entire write-up at https://www.veracityagency.com/podcast/habit-change/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Are you ready for Small Business Saturday? With Small Business Saturday on the horizon, we think it is a perfect time to rerun our interview with small business expert Steve Strauss. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of the PR Talk podcast, Elyse joins host Amy Rosenberg for a conversation about her event philosophy and why ROI may be the wrong framework to measure an event’s success. Learn more about your ad choices. Visit megaphone.fm/adchoices
For more than a decade, Talia Beckett Davis has blazed a trail for women in the Canadian PR industry and here in the states. She’s the owner of Pink Pearl PR — which works with luxury brands targeting female consumers — and FEMpreneur, an agency helping female entrepreneurs thrive through personalized coaching. If that isn’t enough, Talia is also the founder of The Organization of Canadian Women in PR and its cross-border cousin, The Organization of American Women in PR. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of the PR Talk Podcast, Amy Rosenberg chats with Dr. Rhoda Weiss, CEO of Rhoda Weiss & Associates, Inc. and this year’s chair of the PRSA International Conference in San Diego. During their conversation, Rhoda shares some fascinating tidbits about her long history in PR and gives podcast listeners the full download on what attendees can expect from the upcoming conference. Read the entire recap at https://www.veracityagency.com/podcast/rhoda-weiss/ Learn more about your ad choices. Visit megaphone.fm/adchoices
“Living Our Best PR Life” is Mark Mohammadpour’s Motto as He Helps Communications Pros Thrive In this episode of the PR Talk podcast, Amy Rosenberg sits down for an extended talk with Mark Mohammadpour of Chasing the Sun — a health coaching company for communications professionals. During their conversation, Mark shares the story of his weight-loss journey and how that personal transformation inspired him to help his colleagues live happier and healthier lives. Learn more about your ad choices. Visit megaphone.fm/adchoices
Bringing PR into the Digital Age with Cision’s Rebecca Dersh If you’re a PR pro, you’ve probably already used Cision to pull media lists. However, as Amy found out in this interview with Rebecca Dersh — Public Relations Manager for Cision — the platform can do so much more.
As Rebecca describes it, Cision is a software solution helping PR and communication pros reach, target, and engage their audience. During the course of Amy and Rebecca’s chat, we discover how tools like Cision can help us justify our activities to our clients and open the door for more strategic work.
Read the entire recap at https://www.veracityagency.com/podcast/rebecca-dersh/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Mark Knowles On So Much More Than Swivel Two secrets to Mark Knowles’ success, both personally and professionally, are to always be curious, and to fail fast and learn from those failures.
I interviewed Mark for Episode 70 of the PR Talk podcast. We had a candid conversation about a range of topics that went beyond the upcoming marketing conference he’s organizing in Bend called Swivel and delved into float planes, intention setting, serial entrepreneurialism and more.
Besides organizing Swivel, Mark is a principal at Smartz (digital marketing) and The Growler Guys (craft beer), and is the CEO of Pixelsilk (an SEO-friendly CMS). At the end of the interview we learned about how his entrepreneurship began with the proverbial lemonade stand.
Read the entire recap at https://www.veracityagency.com/podcast/mark-knowles/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Work/life balance is a popular topic for all industries and job-types. Amy and Mike talk about how they strive to strike the right ratio and provide tips for listeners on the PR Talk Podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of PR Talk, Amy shares her view that the most important PR Tool is not the mind, relationships, a press release or even her favorite, the telephone. She insists that the most important PR tool is instinct. Learn more about your ad choices. Visit megaphone.fm/adchoices
The Press Release does have a place in the modern PR toolset. Amy talks about the type of news that writing a press release will help you get and potentially expand coverage for. Learn more about your ad choices. Visit megaphone.fm/adchoices
This episode of #PRTalk is a recording from a PRSA Oregon event we did about the Ins and Outs of Podcasting. During the hourlong presentation at the University of Oregon in Portland, we spoke about why we started PR Talk, our processes and the technical requirements. Learn more about your ad choices. Visit megaphone.fm/adchoices
Should Media Members Switch to PR? Dan Lee with PR Talent Dan Lee, from PR Talent, is back to talk about how and why members of the media are transitioning to careers in communications. Dan is a recruiter that works with agencies and companies looking for PR and communications talent. As a former journalist himself, he has great insight into transitioning from being a member of the media to communications. Read the entire write-up at https://www.veracityagency.com/podcast/forget-your-story/ Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of PR Talk, Mike and I talk about what it means to “Forget Your Story.” Mike was a bit flabbergasted by this concept at first, wondering how marketers can do anything without story-telling, which is the foundation of the human language. Read the entire post at https://www.veracityagency.com/podcast/forget-your-story/ Learn more about your ad choices. Visit megaphone.fm/adchoices
The PR Agency Grind versus the In-House Comms Department Cake-Walk? Not so fast, says Dan Lee with PR Talent. This week’s PR Talk episode features my best friend Dan Lee with PR Talent. We’ve only met once so I don’t know if he knows that we are best friends yet. Basically, I was wondering if he could just sit in my office with me all day, every day and just be my PR cheerleader and hold my hand as I trudge down the road of painful PR. Learn more about your ad choices. Visit megaphone.fm/adchoices
PR stands for: Public Relations. So, in a general sense, it’s about relating to the public. There are many ways to do this, depending on the communication tools you have at your disposal and how your audience consumes information. PR is different as that it is an earned marketing activity that often brings more credibility. Read the entire post at https://www.veracityagency.com/podcast/how-is-pr-different/ Learn more about your ad choices. Visit megaphone.fm/adchoices
This week we are rounding out the theme by talking with Martin Waxman, CMO of Spin Sucks. Our last interview was with Spin Sucks founder Gini Dietrich. However, Martin and I didn’t necessarily talk about Spin Sucks. Since it is a professional development hub for PR and marketing professionals, you can imagine that the CMO of the organization would have something to say about the industry. Read the entire write-up at https://www.veracityagency.com/podcast/martin-waxman/ Learn more about your ad choices. Visit megaphone.fm/adchoices
PR Talk Podcast about the different types of roles played in the PR game. Entire jobs could encompass just one of the roles, but more often than not PR people dabble within all of these roles. Learn more about your ad choices. Visit megaphone.fm/adchoices
PR Talk Podcast discusses very big topics such as: what PR actually is, how PR different from marketing, and why PR matters. But most importantly we talked about how worried Gini is for the PR industry. Read the entire episode at https://www.veracityagency.com/public-relations/gini-dietrich/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Mike Rosenberg will be presenting at PRSA Oregon’s CommCon event on May 3rd to help PR and communications professionals add SEO to their marketing toolbox. With a short history lesson, the overall basics of SEO and some specific how-tos, he hopes attendees will realize that they are already doing many SEO-worthy activities. A little extra work and strategic planning can pay major dividends. Read the entire recap at https://www.veracityagency.com/podcast/commcon2019/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Since Suzanne Stevens, editor of the Portland Business Journal, is going to be keynoting PRSA Oregon’s CommCon2019 event coming up on May 3rd. Learn more about your ad choices. Visit megaphone.fm/adchoices
Internal Comms Leader, Chuck Gose will uncover and leverage internal biases in his keynote at PRSA Oregon’s CommCon event on May 3rd. For the complete recap visit www.veracityagency.com/podcast/chuck-gose/ Learn more about your ad choices. Visit megaphone.fm/adchoices
PR Talk Podcast was recorded live at “What Recruiters Want” panel, co-organized by PRSA Oregon and Portland State University. We heard from three recruiters in diverse–yet comfortably similar–areas, including: PR, digital marketing, and the footwear/apparel industries. View the event recap at https://www.veracityagency.com/podcast/what-recruiters-want/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Amy and Mike talk about perfectionism, being insecure and the rebel mentality in this episode of PR Talk. Read the entire episode recap at https://www.veracityagency.com/podcast/pr-perfectionist/ Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, Amy interviews Mac Prichard about Mac’s List. The job board and career guidance resource started as Mac simply sharing job postings he compiled with friends and colleagues. For the complete recap visit https://www.veracityagency.com/podcast/macs-list/ Learn more about your ad choices. Visit megaphone.fm/adchoices
PR Talk host Amy Rosenberg shares about her upcoming book and how she sat down to create a coaching program that accidentally turned into a A Crazy Guide to PR (working title). See an overview at https://www.veracityagency.com/podcast/crazy-guide-to-pr/ Learn more about your ad choices. Visit megaphone.fm/adchoices
This PR Talk episode features Dan Lee, managing director at PR Talent, a nationwide recruiting firm. Amy & Dan talk about what makes a great communications hire and if there is an "it" that PR pros have. Read the entire recap at www.veracityagency.com/podcast/dan-lee/ Learn more about your ad choices. Visit megaphone.fm/adchoices
As we prepare to share new episodes of the PR Talk Podcast on a weekly basis (we have been bi-weekly previously), we thought you may want to get to know the host, Amy Rosenberg. Learn more and read a transcript of the episode at https://www.veracityagency.com/podcast/amy-rosenberg/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Meet the hosts, or in this case the pseudo host, Mike Rosenberg. Amy interviews Mike on his background and experience. Learn more and read a transcript of the episode at https://www.veracityagency.com/podcast/mike-rosenberg/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Allan Brettman, The Columbian's Business Editor, talks with Amy Rosenberg about his career, Vancouver and provides tips for public relations professionals. Read the entire recap at https://www.veracityagency.com/podcast/allan-brettman/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Amy & Mike talk about hustling for links as a part of PR. Amy will present on Digital PR at the Engage Conference in Portland on March 7 & 8, 2019. See more about Engage and her presentation at https://www.veracityagency.com/engage-conference-2019/ Learn more about your ad choices. Visit megaphone.fm/adchoices
This PR Talk Podcast was recorded live at SEMpdx’s "What’s New for 2019 in Digital Marketing Panel." Featuring marketing experts predictions for SEO, PPC & social media. See the entire recap at https://www.veracityagency.com/podcast/2019-in-digital-marketing/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Engage Conference returns to Portland March 7 & 8. Amy and Mike talk about why you should attend and ask what you want Amy to cover at the conference. See the entire write-up at https://www.veracityagency.com/podcast/engage-2019/ Learn more about your ad choices. Visit megaphone.fm/adchoices
PR Talk host Amy Rosenberg sits down with founder and president of the social change communications firm to talk about his companies, running a PR firm and advice for getting into the industry. Read the entire recap at www.veracityagency.com/podcast/mac-prichard/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Mike Rosenberg was asked to join an AMA-PDX panel discussion event on the Role of Ethics in Marketing. Listen to this minicast for a sneak peek on one of the topics, Fake News, and attend the FREE event on Thursday, January 17 at UO Portland. More info at https://www.veracityagency.com/podcast/role-of-ethics-in-marketing/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Misty Tompoles, publisher and founder of Artslandia, is an amazing entrepreneur who started her company when she was 24. In her PR Talk interview she talks about the events that led to her taking the entrepreneurial plunge and what has resulted over the last 20 years. Read the entire recap at www.veracityagency.com/podcast/misty-tompoles/ Learn more about your ad choices. Visit megaphone.fm/adchoices
PR Talk podcast with Mark Garber, President and Publisher of Pamplin Media Group, including newspapers such as the Portland Tribune, Beaverton Valley Times, and Clackamas Review. Read the entire recap at www.veracityagency.com/podcast/mark-garber/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Celebrating 20 Years of Street Roots with Kaia Sand. In this episode of the PR Talk Podcast, learn more about Street Roots and how it can fit into a PR professional’s media plan during an interview with executive director Kaia Sand. Read the entire recap at https://www.veracityagency.com/podcast/kaia-sand/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Communication and HR professionals and students joined PRSA Oregon to hear from a panel of experts on Internal Communications. See the entire recap at https://www.veracityagency.com/public-relations/prsa-icomms/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Former Redbook, Glamour, and Seventeen editor, and author of the book Food: The Good Girl’s Drug, Sunny Sea Gold joins host Amy Rosenberg for a revealing conversation about her time working in the world of New York fashion magazines, how her personal struggle with binge-eating and body dysmorphia led her to advocate for change within the industry, and tips PR pros can use when pitching to these often-intimidating organizations, as well as her current gig writing about every part of a woman’s body for ou Learn more about your ad choices. Visit megaphone.fm/adchoices
Over his thirty-year career, Dan Cook has worked as a staff journalist in five different markets, including stops at the Portland Business Journal and Reuters. He joins PR Talk to talk about Wikipedia as a PR Tool. See a full recap of the episode at www.veracityagency.com/podcast/dan-cook-wikipedia/ Learn more about your ad choices. Visit megaphone.fm/adchoices
KGW’s Ultimate Gatekeeper, Bruce Williams, Tells it Like it Is on the PR Talk Podcast Assignment Editor turned “Content Discovery Editor” talks about when, how and what information to reach out to the news desk with. See a full recap of the episode at www.veracityagency.com/podcast/bruce-williams/ Learn more about your ad choices. Visit megaphone.fm/adchoices
What do you do after you come back from a successful work campaign? You record a podcast to tell the world how you did your job, right? You do if you are the host of PR Talk Podcast and want to share your knowledge with the rest of the world…or at least the percentage that listens to your podcast. See a full recap of the minicast at www.veracityagency.com/podcast/3-keys-to-tv-success/ Learn more about your ad choices. Visit megaphone.fm/adchoices
All Things Pearl: Julie Gustafson, PDBA Executive Director. In this PR Talk episode, Julie offers a crash course on community relations after explaining the Pearl Business Awards and The Pearl magazine. See a full recap of the episode at www.veracityagency.com/podcast/julie-gustafson/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Selling Portland to the World: An Interview with Megan Conway of Travel Portland. Local businesses and PR people learn how they too can jump on the Portland bandwagon. See a full recap of the episode at https://www.veracityagency.com/podcast/megan-conway/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Re-released and shortened interview with DJ Wilson, the head of KGW Media Group, for Women's Equality Day. Listen to episode 16 for the entire interview or visit https://www.veracityagency.com/podcast/podcast-dj-wilson/
Tips for taking your own photos and videos, how to get those assets to the press and when to hire a pro. Plus guidelines for writing photo captions and photo opp ideas. See a full recap of the episode at www.veracityagency.com/podcast/how-to-operate-like-a-newsroom/
The Willamette Week Pulitzer Prize winning reporter talks about investigative reporting, his background and why it’s important to invest in relationships with scary reporters. Nigel is the reporter who took down Oregon Governor John Kitzhaber who used his position of power to benefit his fiance’s business, resulting in the first resignation of an Oregon Governor because of a scandal. He broke Portland Mayor Sam Adams’ romance with his 17 year old intern. And most notably he won a Pulitzer prize for unveiling the years of sexual abuse Oregon Governor Neil Goldschmidt inflicted on a 14 year old girl when he was Portland’s Mayor. See a full recap of the episode at www.veracityagency.com/podcast/nigel-jaquiss/
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PR Talk Interview with the Portland Business Journal’s Malia Spencer Recorded Live at PreGame, tech and startup reporter Malia Spencer share insights on how to get coverage in Portland, plus some new PR pet peeves and what exactly is a startup anyway? See a full recap of the episode at www.veracityagency.com/podcast/malia-spencer/
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Going Long with Ciara Pressler on Pregaming your PR | PR Talk Podcast by Veracity Ciara Pressler is a force of nature. Not only does she run Pregame — a training program for entrepreneurs who want to maximize their time, money, and opportunities — she’s also published two books and has written regularly for the Huffington Post. See a full recap of the episode at www.veracityagency.com/podcast/ciara-pressler/
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Zach Dundas, the Man Behind the Machine the is Portland Monthly. The Editor in Chief joins Veracity's PR Talk podcast providing guidance on when, how and what to pitch the magazine. See a full recap of the episode at www.veracityagency.com/podcast/zach-dundas/
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Dave Thompson of ODOT Demystifying Crisis PR on PR Talk Podcast Oregon Department of Transportation PIO joins PR Talk podcast to talk crisis PR and share about PRSA Oregon's CommCon on May 18th. Guest Dave Thompson gives an inside look at the communications surrounding last summer’s devastating Eagle Creek Fire in the Gorge. See a full recap of the episode at www.veracityagency.com/podcast/dave-thompson/
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6 Ways to Get Coverage on KGW with Greg Retsinas The swallowing of traditional journalism is passionately outlined on this episode of Veracity's #PRTalk Podcast. Including PR tips for broadcast, website and social media coverage. See a full recap of the episode at www.veracityagency.com/podcast/greg-retsinas/
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A 5-Point-Guide to Maximizing the “Brains” at Your Disposal for Thought Leadership There are many articles about how to become a thought leader. But if you’re in credit union marketing or PR, you need to know how to position one of the many “brains” within your organization as a thought leader. Listen, read or watch to learn how. See a full recap of the episode at https://www.veracityagency.com/podcast/thought-leadership/
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Mr.AllBiz delves into the intersection of small business and PR, talks about how to get into his columns, why small business should embrace PR and more. See a full recap of the episode at www.veracityagency.com/podcast/steve-strauss/
Banished to the digital basement: Kent Lewis recounts his exile from PR with 5 ways a marketing firm owner uses PR to grow on this episode of the PR Talk Podcast. See a full recap of the episode at www.veracityagency.com/podcast/kent-lewis/
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Links, Local PR, SEO and more on this episode of PR Talk with Carolyn Shelby, Director of SEO and SEM for Tribune Publishing. Recorded at the 2018 Engage Conference. See a full recap of the episode at www.veracityagency.com/podcast/carolyn-shelby/
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Kevin Getch of SEMpdx has us “Engaged” before the annual digital marketing conference hits Portland. In this episode you'll hear about: • All about SEMpdx & the Engage Conference • Symbiotic Relationship Between SEO & PR • How Webfor (Kevin's agency) infuses PR into digital See a full recap of the episode at www.veracityagency.com/podcast/kevin-getch/
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My interview with Megan Hannay from ZipSprout. Due to technical errors (uh…recording in a coffee shop…note to self…never do this again..)my final Seattle jag episode has been stalled. Hopefully, we’ll be able to get it up and running for you because it was oh so good. With that said, I’m taking the opportunity to share a past interview featuring yours truly on the ZipSprout podcast. Local public relations tips, the launch of Veracity, Amy's background and more. See a full recap of the episode at https://www.veracityagency.com/podcast/local-pr-with-the-zip/
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In the third leg of Amy's Seattle press jag she sits down with Roger Valdez, Director of Seattle for Growth by day and Forbes.com writer by night. Roger is the embodiment of Amy's two work passions—public relations and real estate. As the Director of Seattle for Growth, formerly Smart Growth Seattle, Roger has been advocating for more housing options in every Seattle-area neighborhood for all kinds of incomes, from micro-housing to mansions and tenant housing to owner-occupied. In this episode you'll hear about: • How the Press Affects Consumer Sentiment • Waging a Press War: Advocacy versus PR • What is Good Journalism? • Getting in Roger’s Forbes Column See a full recap of the episode at www.veracityagency.com/podcast/roger-valdez/
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Q & A with Puget Sound Business Journal Editor in Chief, Emily Parkhurst. In Episode 24, Emily gives us a lot of information about getting into the publication, how to pitch her and her reporters and what makes her open a PR pitch. See a full recap of the episode at www.veracityagency.com/emily-parkhurst/
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PR Talk goes on a Seattle "press jag" starting with a double interview with Su Ring and Joseph Suttner, segment producers of the entertainment and lifestyle show, New Day Northwest (New Day) for King5, Seattle’s NBC affiliate. They share how to get on New Day including specifics on timing and what you should (and should not) include in your pitch. See a full recap of the episode at https://www.veracityagency.com/new-day-nw/
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Gregory Day of the Weekly Portland Podcast Offers an Education in Entrepreneurial Pursuit Gregory Day started the Weekly Portland Podcast about two years ago for reasons that have morphed over time. He eventually realized that podcasting was the best format to truly capture the essence of the person being interviewed. He wanted to portray the interesting people of Portland in a non-comedic way that remained light-hearted and professional. Read the full recap at www.veracityagency.com/podcast/gregory-day/ Show Notes: Gregory Day is the producer and host of The Weekly Portland Podcast, and The Dish on KPTV’s More Good Day Oregon. In his show, The Weekly Portland Podcast Gregory features TED speakers, creatives, industry leaders & entrepreneurs. In this episode of PR Talk, Amy and Gregory talk about podcasting as Gregory shares its importance and how listening to a podcast becomes a tool to continuously learn and build up knowledge. He also shares tips and advice on how to PR consultants can take advantage of the growing podcast platform. Check out these episode highlights: 03:00 Gregory shares how and why he started The Weekly Portland Podcast 04:25 Gregory’s transition journey from YouTube videos to a podcast 08:08 Gregory’s work history 09:31 How The Weekly Portland Podcast helps grow Portland’s publicity 10:36 Podcast as a learning tool to build knowledge 12:23 Reasons for success for a podcast that is about creator’s passion and interest 14:16 Gregory on booking and qualifying his podcast guests 25:13 His life’s journey: struggles and successes moving from England to the United States 28:31 Gregory’s top tips for PR people on setting up their Podcast shows and how they can take advantage of the growing platform 40:49 Importance of persistence according to Gregory
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Leaving the Fast-Paced Newspaper World for the Political Waters of Trade Journalism. With 21 years in the newspaper industry before switching over to trade journalism, there couldn’t be a better person to explain the differences between consumer and B2B PR. Rick Polito, Editor in Chief of the Nutrition Business Journal, talks us through how to get into the NBJ — presenting some tough ways of approaching the story angle, along with some tried and true B2B PR methods. Read the full recap at https://www.veracityagency.com/podcast/rick-polito/
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Make no mistake. Lizzy Acker is a journalist. But in a nontraditional role for The Oregonian, Oregon’s traditionally daily newspaper, Lizzy’s role on the Trending Team is to rack up page-views on the newspaper’s website, OregonLive. But there’s always more, like: how she’s written a book and a zine, following a boy, creating her own jobs, social media for Portland’s beloved Powell’s, and “selling out” for her audience. Lizzy Acker is responsible for driving page views to Oregon’s largest daily newspaper’s website, OregonLive. For just over a year, she’s been combining her creative, personal voice with journalistic integrity in her role as a reporter on the Oregonian’s trending news team, “the most fun team to be on,” according to Lizzy. The trending team must hold strong value among the ranks of a publication that branded itself as “digital first” after shocking long-term subscribers by slashing its daily home delivery options in 2013. This new approach for the Oregonian requires a different kind of writing that can be quickly measured by clicks, shares and comments — pointing to a reporter’s effective or ineffective writing. Website news writing versus traditional news writing Reporters traditionally plunge into their reporting, coming up for air sometimes months or years later with meaningful stories impacting many people. However, these long-lead stories might not attract a ton of page-views which seem to come from quick writing that is often related to what’s going on right this instant. What’s different about Lizzy’s role is that she’s directly tasked with writing for her audience, rather than telling the news. This approach has many traditional reporters aghast. But Lizzy doesn’t believe that considering her audience before setting forth is “selling out.” She attempts to continually build her audience, a good thing for the Oregonian who is in the business of attracting eyeballs to content. While all of her posts end up on OregonLive, a select few make it into the paper. She loves this, saying “its cool to see your name in the paper.” Sometimes the only way she knows her words graced the dinosaur pages is how her audience connects, getting more phone calls and emails from readers as opposed to the usual online comments. Full recap at https://www.veracityagency.com/public-relations/lizzy-acker/
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Former Oregonian politics editor, Michelle Brence, recounts how she switched to the “dark side” by joining OHSU’s content marketing department. Hear about her culture shock upon entering in a new field, the surprising similarities between marketing & journalism, and her dangerous work investigating a Mexican drug cartel while at the Oregonian which landed her team a Pulitzer Prize nomination. Read a full summary at http://bit.ly/vprtalk
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The PR Talk crew hadn’t chatted with anyone working in radio for a while, so Amy and Connor jumped at the opportunity to interview Corey Foley and Mitch Elliot from KINK FM. Read more https://www.veracityagency.com/podcast/corey-mitch/
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If you’ve been listening to PR Talk recently, you might have learned about our new partnership with the Public Relations Society of America (PRSA) Oregon. But what you’re probably more interested in is that PRSA Oregon’s prez, Colby Reade, APR, has experience in both broadcast media and public relations. So, of course we sat him down to capture this valuable perspective for you. https://www.veracityagency.com/podcast/colby-reade/
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DJ Wilson always wanted to run things. And run things she does as the head of KGW Media Group. We’re honored to bring you this episode in time for Women’s Equality Day this Saturday. https://www.veracityagency.com/podcast/podcast-dj-wilson/
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Coming up with ideas on what to write about can be hard. However, with a method, some practice and help from your team, you’ll have blog post topics galore. Connor speaks with Mike Rosenberg about this process and the tools you need to make it run smoothly. https://www.veracityagency.com/podcast/coming-up-with-blog-post-ideas/
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Despite the heat wave rolling through Portland, KPTV’s “man-about-town,” Joe V. made the time to sit down with us and run our show. Joe gave us some great tips for pitching his morning live shots. If you're lucky enough to work with him, you may even get multiple segments of coverage out of it! Today's podcast is brought to you by PRSA Oregon. Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities — whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect. https://www.veracityagency.com/podcast/joe-v/
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Gary Stein, Editor of the Lake Oswego Review, is unmatched in candor and positivity. Amy and Connor recently witnessed first-hand how dedicated Gary is to the community he works in. Beyond his affable and witty demeanor, you can feel Gary’s passion cutting through your headphones in this interview. The Lake Oswego Review is a weekly newspaper, falling under the parental umbrella of Pamplin Media Group, which oversees 25 community newspapers throughout the Portland Metro area. Gary has served as Editor for three years. https://www.veracityagency.com/podcast/gary-stein/
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If you run a Portland startup rooted in tech, there’s a pretty good chance Rick Turoczy knows who you are. Rick’s blog, Silicon Florist, has been around for over a decade, and is at the epicenter of the startup bloom in Portland. Although this episode of PR Talk digs into the Portland startup scene and PIE’s hand in it, Rick provided us with some great PR tips for small businesses looking to garner media coverage. https://www.veracityagency.com/podcast/rick-turoczy/
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A spastic conversation with the Daddy of all Daddy Bears about everything from cannibalism and Go-Go dancing to being "paid to be gay" and celebrity sightings. We touch on less important things like how Portland is changing & taking journalism with it along with tips for PRs and pet peeves — oh there are many! Enjoy yourself with this lively episode and you might even learn a little bit more about Connor and me, as Byron is the most inquisitive guest we've had on PR Talk. https://www.veracityagency.com/podcast/byron-beck/
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In this throwback PR Talk episode, Connor and Amy get into the nitty gritty of editorial calendars — how to find them, how to use them and, oh yeah, what they even are! Editorial calendars can be a great lead to generating press for your company or client IF utilized correctly. Listen in to get some advice! https://www.veracityagency.com/podcast/podcast-pitching-stories-using-editorial-calendars/
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Eleni Kehagiaras is a print-first kind of woman — her newspapers don’t even have websites. And in a digitally dominated media landscape where publications largely dole out homogenized content, Eleni has made it her mission to reconnect to local storytellers with community-based businesses. https://www.veracityagency.com/podcast/eleni-kehagiaras-community-newspapers/
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For the real estate professionals, marketers or building enthusiasts listening to this episode, understand one thing: Nick Bjork is one of us. Currently the publisher of the Daily Journal of Commerce Oregon (DJC), Nick is responsible for the publication’s overall management, but he didn’t always work behind the scenes — in addition to a stint selling real estate, he was a reporter once, too. Tune in to get 360 degrees of insight into the largest public notice paper in the nation. https://www.veracityagency.com/podcast/djc-publisher-nick-bjork/
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Nut graphs. PR Homework. And the worst possible day to call the PBJ. Editor Suzanne Stevens tells it all to Amy and Connor. Read an overview of the episode at https://www.veracityagency.com/podcast/suzanne-stevens-portland-business-journal/
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Mike and Amy sit down with... Mike and Amy. The Veracity duo chat with the darlings of Portland's country music scene to discuss tips for PR pros, how the pair cut their teeth in radio and how working in country music has changed them. https://www.veracityagency.com/podcast/podcast-dream-teams-collide/
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Amy and Connor sit down with Cassidy Quinn from KGW, Portland's NBC affiliate. This hour of gab is full of engaging stories about Cassidy’s life as a busy media personality for three KGW shows and country music station, 98.7 The Bull. Cassidy walked through her busy schedule, giving real examples of what works and what doesn’t work for PR. The general public would even be entertained to hear funny TV stories and learn how this “weird social media kid gets a job at a TV station and doesn’t get fired.” https://www.veracityagency.com/podcast/cassidy-quinn-2/
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Impostor syndrome, blissful ignorance and creating your own destiny, Anna & Amy get into it all! Right in time for Engage, Portland’s premier digital marketing conference which will feature about 40% women speakers on March 9th! Anna Huston started her digital marketing company, Avenue, last year and serves on the SEMpdx Board as the Engage Director. https://www.veracityagency.com/podcast/women-digital-marketing/
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Amy interviews Dick Clark, CEO of The Portland Clinic, and Mike Rosenberg, CEO of Veracity, about the Oregon Ethics in Business Awards. Dick and Mike serve on the organizing committee for the event. https://www.veracityagency.com/podcast/oregon-ethics-business-interview/
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Mike and Connor discuss 8 elements that make for a successful blog post. See a full recap of the episode at https://www.veracityagency.com/podcast/8-elements-of-a-good-blog-post/
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