J Cleveland Payne's Podcast Pep Talk: Recent Episodes
J Cleveland Payne
J Cleveland Payne offers a quick pep talk every week offering encouragement and the occasional spark to action to new podcasters.
Find out more about how Payne can help you with your podcast or message crafting by visiting http://jclevelandpayne.net/podcastpeptalk.
You will hear many who have reached success in the creator’s community that you could be one show away from massive success. Well, chances are you are not just one show away. Keep producing anyway and find a reason to love the process to keep you trusting in the process.
If you are unsure of just how the flow of your show needs to go, don’t try to reinvent the wheel. Review some work you admire in your genre and create an early model for your work of what you like from there. There are reasons why some genres seem to play the same between […]
Your larynx does much more than help you make a sound out of your mouth. It also directs food into your stomach and air into your lungs to breathe. So, any issue becomes not just a creator issue but also a health issue. You magic elixir? Lots of water and moisture from foods.
You want to sell non-podcast listeners on joining the club. Do it by pushing content from creators they are likely to listen to, not just your content.
The numbers are significant but not always the primary reason to start or continue a project. Documenting history, connecting with people, and learning from the process may be a stronger motivator to keep pushing on when the numbers lose their luster.
You don't help a surgeon with confidence by saying, 'Do surgery without killing the patient.' If making better content (or more engaging and entertaining content) is not second nature, consider why you are producing content. And consider what else your critics could tell you but aren't.
Who are your listeners not going to listen to from now on when they start listening to you? Knowing some answers to this question will help you target and capture more listeners.
I am telling you to drink more water as a creator for the same reason I tell people on my health and fitness podcasts: your basic health. Proper hydration is good for your voice (as a podcaster) and your skin (as a video creator).
You can not be discouraged by other people's talent. You need to define your goals, polish up your performance, and keep producing content. Because, in reality, you have little to do with the perception of 'good' once the listener presses play.
Once you settle your content creation process, take advantage of the consistency and create more work in batches to save you creation headaches.
As you see the number of episodes rising, you will gain comfort in your workflow and performance and won't worry as much about the things that seemed like nonstarters when you started.
The best day to post is the day that works best for you and your content. Other than when your listeners need to hear it for it to be relevant, the day and time rarely matter, other than consistency.
They are better at marketing, basically doing a better job telling you (and the world that consumes similar content) they are better than you.
Content first. Gear Second. Audience always. These are the three universal tenets all content creators need to follow.
Turn your audio into a YouTube video. Turn your YouTube videos into audio. Transcribe all your non-text work into text to post for newsletters and blogs. Make short clips for other social media platforms and send promotional materials. You can create a world of alternate content to bring in new subscribers to your preferred delivery form.
You know you need to promote yourself on social media, but are you doing it effectively and on as many platforms as possible?
Can't get sponsors or mass adoption? Know whether you're getting a sign you should drop the project, retool, or keep pressing as is. There is a fundamental difference between seeing that you don't have the talent versus you just aren't getting the right opportunities.
You have guests on your show because they should be a draw for your audience. Find a way to ethically leverage the audience your guest has massed to help grow your own.
This is not a necessity, but as a way to give quick validation to a new project (and give people more to watch and listen to early in the life of the project) you can launch with at least three episodes of relevant and evergreen content.
Don’t get discouraged when you find out there is already a podcast or video series that takes the same angle and approach as you have been dying to try. Just take a slight pivot and do the idea better.
A project you work on as a solo creator is still a conversation playing out. Just playing out between yourself and the ‘world’ of watchers and listeners out ‘there.’ The key to success in these projects is to perform so that you are having a conversation that your average listener would want to eavesdrop on.
As much as we complain about the glut of sponsor reads in podcasts and videos, having a sponsor helps the creator fund their operation and give them the ability to keep working. But the more you do for the sponsor, the more it affects the content you present to the audience.
The key to success as a creator is to take good care of your target listeners, and the key to longevity is to take some consideration for your non-target listeners.
Bad audio will ruin your work, whether pure audio or video creation. A music bed is not a real 'fix,' but it can get you over the poor quality you hear in your recordings while you are working through the current limitations of your setup.
Being an expert is as simple as knowing a little more than your audience. Being an effective communicator and trainer doesn't require being an expert in a topic, but being proficient in communicating and training are skills needed to convey your expertise as a creator.
There are four basic questions I ask everyone who comes to me for help in beginning their journey as a creator. First, why do you want to be a creator? Second, what do you know about (or want to know about)? Third, are there enough people interested in this content? And fourth, how many other people are making the same content?
Niching down means focusing on your ideal target customer and aligning your marketing to match. So niching down is a popular topic for new podcasts and video creators to help find a consistent audience.
You are a creator because you have many ideas. And many of them are great. And many of those great ideas have no chance of success.
A solo production is just a person giving a speech, and an interview or group chat production is just a few people at a party having a structured conversation together. The key to your success in whatever you are producing is to give a speech or have a dialogue that your average lister wants to listen to and is willing to do a little work to get to hear.
Know what your content's true purpose is. It may not be the most entertaining, but if it hits its mark, you are doing it right by producing it.
The format of your content makes a difference to the audience that consumes it, even if it is practically the same information.
Not a new, but expanded focus for this micro podcast to help digital creators of all types master their messages and grow their followings.
Either could be a hero or hindrance to your podcast growth, but they are not the same inherent issue.
Either could be a hero or hindrance to your podcast growth, but they are not the same inherent issue.
It's your work. If you are not getting the response you want to your offering, continue to do whatever you like to hear in the final product. Or at least keep doing what they don't seem to hate.
The road to finding 'success' in your work will be a very long journey. Start a list of accomplishments and accolades early in the journey to help sustain you.
Podcasting is an easy way to reach an audience beyond the borders of your home country. But do the norms you are used to flatter or offend those of other nations and cultures? If you don't know, you won't know how a broader international or cultural audience will react to your content.
You know no one is checking out your content but you have more to present. Is now the time to quit and move on to something else?
Having someone to underwrite your work is awesome, but it also binds you to those underwriters to produce certain things just for them, which may mean less of the things you want to produce for yourself.
You do have to take care of the listeners who are here for you and your content. But not at the expense of people you might not initially consider your target listeners. There are a lot more non-target listeners in your flock than you realize.
…you can get 10, then 100, then even more. What it really takes, is the talent to connect (one person at a time) and just the passage of time itself.
Don’t give up hope that your audience isn’t out there looking for your content. Don’t stop trying to find easier ways for your potential audience to find your content.
Yes, lucky breaks can make a content creator. But luck can only be capitalized and sustained but a person already putting in hard work with an intention of what success looks like.
Delivering a message without scripted lines is hard. Delivering a message with scripted lines is also hard.
How to manage the anxiety that is opening up to an audience when you're not so sure your audience even exists.
Too many people hear the word “support” from voice coaches and think it means to create pressure in your abdomen as a means to somehow push more air out. The key is to relax your abdomen and create no pressure at all.
Most people simply do not open their mouths enough to let the sound come out unobstructed. This method will send more sound waves into the cheek area before exiting with a more resonant and full quality.
Gear is a great equalizer for all podcasters. Better can give better results but doesn’t make you a ‘better’ performer. Work toward acquiring better gear, but don’t be in such a hurry.
Of all the things I am and I do the most memorable seems to bb 'JJ's dad.' you may think your audience knows who you are, but they probably don't identify you as the image you are trying to push.
Of all the things I am and I do the most memorable seems to bb 'JJ's dad.' you may think your audience knows who you are, but they probably don't identify you as the image you are trying to push.
No, the logo is not the first thing you should do in getting started, but by creating some identifying graphic very early in the process, you will give yourself a symbol for motivation and a simple tool to help explain the effort to doubters.
Your podcast may be a personal cash suck, but it should not operate as a wild night out. It should at least feel like a minor chore that you must do.
As a coach who sells courses, you would think this would be an unwavering yes. But, as a person who hires coaches and constantly signs up for courses, this one gets the standard, 'It depends.'
…and mugs and stickers and all the things. Just don't expect magic from having all that swag to hand out.
If you are having issues with the famous people pulling in all the listeners for your podcast, remember how much how care about famous people just because their famous, and don't care about regular people we have a real chance to get to know.
Call outs to other people are find, but be careful in calling a name of a person you don’t really know your friend.
Finding dedicated space that is suitable for use for your creative purposes will be difficult. When you find adequate space, make sure to protect it.
You may be your only audience for longer than you like, so you might as well entertain and enlighten yourself.
I have been away from the main studio I use to record because of college football. Using portable equipment in lease than favorable conditions, I have been plagued by bad audio for a while. Hear how I failed to acknowledge it, and what you may choose to do in a similar situation.
Using canned opens and closes can save you time, can help keep you on time, and alleviate some of the need for come up with ‘clever banter’ for your opens and closes.
Even if you buy lower quality computers, assigning them to dedicated tasks may be easier on your wallet and your stress than trying to push more life out of your already overworked current machines.
The reason you look and sound different in your recordings is that it is a recording. Because it is a recording, it can be manipulated to your benefit, mostly.
First, don't steal copyrighted music. Second, find unique sounds and options. But if you are okay with a simple, possibly overly sampled sound (especially if this a early attempt or throw way effort), go for it.
You cannot produce a podcast for ‘absolutely free,’ but you can produce a decent product for extremely low cash down. However, the more you choose to invest in your productions, the more you can get out of your productions. To a certain point.
If you cannot pinpoint how your audience would thing, work harder to define who your audience should be.
You do need to come up with unique angle to make your podcast stand out in the crowd. But your podcast is itself ‘unique’ because you yourself are an unique person.
Go ahead and do those veteran moves you like as you begin your podcast journey. If you find they are not you, stop doing them.
You can easily podcast about what you already know. Podcasting about your actual job sounds like a subject you can easily get into. But should you?
There are plenty of stories of people finding their personal 'pots of gold' directly from the labors of their podcast. Statistically speaking, 'plenty' is not a sound case to bet the farm on anything. Make sure your expectations for the podcast are realistic and attainable.
You're not getting feedback from your work. This is not a sign that your work is not good. This is more of a problem of sample size and the newness of your podcast.
If you cannot point out how your audience would think, work to define who your audience should be and then go find those people and see how well it lines up.
Assume all the podcast ideas that can every have come are completely exhausted. Start your podcast anyway.
Basic podcasting questions, not-so-nicely know as Podcasting 101 Questions, will always come up if there are new podcasters. They oddly come up frequently from expectance podcasters as well.
Always play to your audience but never be a jerk about it If your audience lives by a certain code that you agree with, worrying about insulting someone not in your audience is worthless to you, even if controversial.
Don't worry about taking every piece of advice offered to you as you work on your podcast. Some is counterintuitive. Some is just bad. And the bulk of it is so much that you can never try it all anyway.
The question that all creators know they will have to eventually face, despite how amazing they think their work will be at the start. But knowing when to quit is not as simple as realizing you are not reaching a very supportive audience.
As a life-long stutterer, I am constantly battling verbal tics and other stammers. Here are some techniques I have used over time to get past them.
Do a comparison of how well you are doing now to how you were performing a year ago. You will see the progress you have made and keep yourself in check for forward progress.
Interviews are controlled and directed, building up and down on with a purposeful cadence. Conversation are meant to flow, and just go as they are want to go, while you hope for the best in coherent content. Your natural style and comfort level should determine which ones you use, but what you believe the audience wants.
Being a popular podcaster is more about market timing and less about how good the product, or how much production value goes into the podcast.
I often suggest taking in less media from other creators to maintain the purity of your ideas. But if you are short on good ideas, sifting through the work of other to ‘borrow’ a few creative ideas can’t hurt.
Two websites that offer you a chance to see what other people are asking questions about are https://answerthepublic.com/ and http://quora.com.
In order to shake of the stress of writer block, simply get out of your seat go for a walk. Get moving to get your blood pumping and you brain firing off ideas again.
With the exception of talent, connections, and a large following, there are only five pieces to create a great podcast. And everyone has total control of all five.
With the exception of talent, connections, and a large following, there are only five pieces to create a great podcast. And everyone has total control of all five.
The band playing at the bar you were already going to that made you pay a $5 cover should not be expected to provide an experience on par with front row floor seating from a mainstream act on a major tour in a large stadium. A sitting in my closet produced podcast should not expect to perform like an NPR produced limited series either.
It the latest craze and podcasters are worried if it is a threat or a blessing. It is exclusive to iOS, and not yet oversaturated with marketers. Should you be there?
Try to gauge your success and failure on real criteria that can me measure and tracked. Less about feeling, more about metrics.
Very few people who call identify themselves as a part of your fans will put forth minimal effort beyond basic to support your work. Don't worry about it. This is normal.
Think you've mastered podcast launching with your first? You'll see just how hard it is to do the second time around.
Any tool to help your planning is excellent, but there is no magic tool that works as a universal fix for all.
Other's podcaster's glossy websites and fancy audiograms help them promote their show over yours. It is not about how good the show is or how well it resonates with the audience. This is the selling the sizzle over the steak argument.
One of the frustrations you will find when you finally get interviewed about your podcast are the questions you are asked do not reflect well on explaining your podcast. Do some 'interviews' of yourself on your podcast and see if what narratives should work so you can steer a conversation towards a more positive angle.
Trying to be a marathon podcaster (posting more than one episode of a show within a week) can make you a standout to potential audiences, or maybe a quick ticket to burnout and giving up on podcasting. Yes, the nightly news produces content every day, but the organization behind your local or the national newsrooms is immense (and extremely expensive).
It can be a pain to change your hosting platform. Unless you see a significant boost in moving to a new one, see what you can do to fall in love, or at least kinda like, the one you are already paying money to.
You may be a podcaster looking to do your work on the cheap. You may be itching to spend big dollars on shiny new gear. All are welcome at the table of podcasting.
There are three main barriers that keep people from pulling the trigger in starting podcasting: the tech (do I have the stuff to do it), the talent (do I have the ability to do it), and the time (do I have the time/intangible resources to do it, cause money can buy time).
Do you need to produce content that is linear, i.e., follows a pattern logical pattern. It depends on if you are teaching, commenting, storytelling, or a combination of the three.
A question that stymies and stalls potential content creators is whether the medium is too saturated to enter. It’s not. Every year there are award winners for new entries to all media, so do what you can to be a new and influential entry into the media you choose, hopefully, podcasting.
Does a 'good' podcast name matter? It never hurts, but there are plenty of cases where it does not help all that much.
Maybe you and your buddy can talk for hours on arrays of topics. Does that mean you two should launch a podcast project? Maybe. Maybe not.
Struck down with fear because of imposter syndrome? Stand up while you record like a voice-over artist does. Dress up as if you were speaking in front of a crowd. And of course, smile. Believe it or not, the listening audience can ‘see’ the difference in your work when you play the role of a professional.
You have to find ways to get yourself noticed by the people producing shows you want to appear on.
This is advice from a blog post by Kent Julian on how to Become a Motivational Speaker, but it is truly about delivering great content in an unforgettable way that you can use for any audience. Find more on Kent Julian at http://kentjulian.com.
Working with musicians over the years has taught me that they are a superstitious lot about how they like their sound. But their individual mixes in their ears is meant to help them perform. It is not meant for public consumption.
The most common debate tactic you will see used against you is not at an attack to counter the good you intend to do, but to highlight the bad, real or perceived, that you can possibly do if left unchecked. Fighting the objections is irrelevant and useless.
You should be making content that you enjoy that will be consumed by strangers who also enjoy it. If you do not enjoy it, you will not stick to the process to get it produced.
Or power cords. Or cables. Or whatever random accessory that is rarely thought of until they fail and ruin your recording session.
A business card may seem like a primitive form of networking and marketing, but it is a simple and fairly inexpensive way to spread the word about your podcast.
The internet makes it simple to find a place in bytes for your podcast to be found by the world. Finding a place in the listener's hearts for your particular podcast is not that simple.
With so many people creating content for so many different platforms (and even some with video), it can be difficult to maintain your personality for every one of your distinctly different audiences.
Speaking about your podcast is just you telling a story. And like all stories, the more complicated it is, the easier it is to lose listeners in the telling.
You may not like the way your voice sounds after you start recording yourself and you hear a ‘true’ version of your voice. Get over yourself and your voice.
A runner would never start a race without stretching prior to the event. You should take time to ‘stretch’ your voice as well before you record. Do a few minutes of vocal exercises every day to expand and strengthen your speaking range.
This is not about know, like, and trust. This is about the literal open to your podcast. Do you approach it as an explanation of who you are or do you just get on with it and let the new listeners get the feel for it on their own?
Podcast Consultant Dave Jackson took a deep dive into the expression to find that the man it is sourced from was basically taken out of context. This goes to not believing everything you hear on the internet and how to ensure you get people to spend more than 8 seconds on your productions.
Consistency in delivering content is a mantra than cannot be said enough. But you have to deliver consistent styled content (that is hopeful consistently good) to make a real impact with being there on a regular basis.
Even when you have no audience, you always have you to cater to what you want to hear in a show you are voicing and producing yourself. Otherwise, why put in the work?
Someone extremely famous popped-up with a new podcast just like the one you were preparing to launch? So what? Create and launch yours anyway.
Podcasters have a fear of not owning enough quality tech to produce a good podcast. Don’t let the fear of producing a bad podcast get in the way of trying to deliver a message to the world.
Podcasting is becoming more of a cut-throat business as the medium matures. But you can still work it like a geek focused hobbyist.
Learning doesn’t come from success. learning comes from failures and finding solutions to overcome those failures. Success is the validation of a failure you have successfully overcome.
A podcast has a very distinct definition, which few people care to understand. If you want more listeners, but don’t want to target more techie types, don't be some stuck on training the world to understand what a podcast really is.
When I Was In High School, Radio Airplay Was Social Proof. And the band none of your friends listened to is akin to the indie podcast host who is a star in the making.
The better the gear you own doesn’t instantly translate to being a better podcaster. But these tools can help a proficient podcaster be better.
None of your ideas are original. So, give props to the fact that you are trying our new things you've observed working from others. Even generic credit shows good spirit.
It is not difficult to publish a lot of podcast episodes. It is really hard to keep the same people listening to your podcast over an extended period of time.
If your set up allows you to monitor your recordings in real time, take advantage of it. And get over whatever ick factor you have with wearing your headphones.
Setting your audio levels properly are just one key to recording good episodes. Showing up to record without the right amount of physical and mental energy can be heard just as clearly as the hiss of an improperly ground wire.
Before you get started working on the recording of a podcast, you have to know if the intent of your show to be solo, interview, co-host, or a hybrid.
While there are exceptions to this rule, podcasts generally need to be published on a consistent basis to maintain a following.
Any question that asks for ‘the best’ will create controversy. But I believe there should be a universal top answer for why 'people' (not necessarily you) actually listen to certain podcasts.
Your audience will be your greatest source of support, whether financial or emotional, in your podcast journey. This week we quickly cover how to engage with your audience to get them to be willing benefactors as opposed to coming off as a desperate beggar.
There are a lot of podcasts. There are way too many podcasts for you to personally listen to, especially if you aspire to have a top-rated podcast yourself. There are not too many podcasts.
You can be boring and informative, or dynamic and totally trivial. But what makes your podcast, and you as a host, worth listening to?
If you are listening to this, I want to give you hope as a podcaster. But I also need you to set a realistic floor and ceiling for your expectations.
A good website to funnel podcast listeners is a great tool to have if you can effectively keep it updated and fresh. If not, your generic website created by your podcast host is just fine, assuming you are sharing your feed on the major podcasting platforms.
Looking for topic ideas? 'Borrow' a few from your fellow podcaster to pull and use at a later date.
If your podcast finds a way to a platform where real listeners can find it, it doesn't matter what your podcasting peers (or haters) think about your plan for hosting.
All the bells and whistle of a 'good' podcast require a lot more time and effort than you think, even if you are a veteran producer. And sometimes, the effort is not worth it for the audience you want to reach or the information you want to get out.
The problem is probably not how bad it sounds, but the range of how good it sounds. Consistent use of the same equipment, same settings, and same locations make more of a difference than how expensive equipment you can access.
Too many podcasts in the wild is a problem for new podcasters. It’s actually two separate problems that must be overcome: too much noise to filter out with bad podcasts and the proper pitch to get one to tune in over good podcasts.
How to battle the fear that you are just adding noise to what could be real discussions and dialog.
There is an over-abundance of advice in the podcasting world, and surprising more of it is helpful than not. But there is so much advice out there that you cannot possibly implement the bulk of what you hear.
The extra work it takes to record, edit, process, and publish a video may not be worth the effort it takes to comb your hair and wash your face.
We all ask for them and hope to get them. But how useful are those five-star reviews on Apple Podcasts? Or elsewhere?
Not seeing enough response to your call to action? Whatever you do, don't stop giving your call to action.
Strive to be a better quality podcaster and not to show up the local radio guy who is not your competition.
The Perfect Formula For Your Podcast Elevator Pitch is: [PODCAST TITLE] is a podcast where host(s) [NAME(S) OF HOST(S)] discuss(es) / interview(s) / analyze(s) [TOPIC OR FOCUS OF PODCAST]. It has a run time of about [AMOUNT OF TIME] and new episodes are published [FREQUENCY OF SCHEDULE].
is your podcast not getting traction caustic the audience is not getting what they want from an entertaining or educational aspect.
Put more work into you podcasting efforts that you put in listening to other people's podcast. If you need to put yourself on a 'podcast diet,' then do it.
Know if the point of your podcast to get a message out to the public or just to hear yourself talk.
Your downloads are not the only measure of success. Knowing your listener count can help you steer the direction of your show, but it should not dominate any aspect of your show.
People believe they are listening to what you are saying when they are actually barely hearing the words you are speaking. This is a hazard of the business of broadcasting and podcasting.
People don’t have time to devour your entire story in a single sitting. They will get a fuller picture from the bits and pieces they pick up along the way. Be patient.
Podcast Pep Talk is one year old, and we've learned and grown a lot in the past 52 weeks. How much have you learned over the course of your podcast's life?
Trying to be all things to all people never works. Not in business, not in relationships, and definitely not in podcasting. You don’t have to go hyper-niche but having a definite vision for who you are not catering to will greatly help keep your content topic from becoming scattered.
Ironically, no one will really notice you’re gone if no one is listening intently to your program. But they will notice that you come back stronger after a break.
You will probably not be jailed for your opinion on a pod cast. If you could be that is something to seriously consider if you feel the need to speak your mind in audio form. If not, stop fretting and just do it.
After a few months of podcasting, you may find yourself asking a few specific questions. Is the love still there? Is the purpose still there? If you answer no to either of those questions, you may be a zombie podcaster running a zombie podcast.
Put your best 'fake it till you make it' moves in action, because in podcasting unless you are extremely famous already, expect no following from your initial launch.
Always have a spare piece of tech: All your tech is just a worst-case scenario moment from going bad on you. Within reason and budget, you must always have a backup plan and equipment for just the right time for the wrong thing to happen.
There are people who because of time constraints and preference listen to podcasts at 1.5X speed and faster. Does your podcast stand up to being sped up?
Sound quality a greater factor in the delivery of your message when all you have is pure audio to send to listeners. But perfect is not the goal. Clear and airable is.
There is pressure to keep a podcast publishing schedule consistent, but there is pressure to maintain a life, especially when your podcast is more of a labor-intensive labor of love than a vehicle for profit. So there is plenty of reason to skip a week in your production schedule, but you have to do it right.
Have titles that are catchy and draw people in without reading like clickbait that turns people away.
At the beginning of your podcast journey, you will probably not be very good. But as you continue, if you are not gaining the response you want, you may not be improving. This is not the sign to quit, but a reminder to always evaluate your latest work.
A podcast is an audio recording...and a for-the-record recording of the words you said. So make sure the words you say on any podcast are understood in context, and that you are willing to face the consequences of how others interpret those words.
Apple Podcasts is your direct way into the iPhone ecosystem and the directory many other podcatchers use to update their listings. But it may not be the most important home for podcasts for your audience.
Breaking down the inside jokes your older listeners to your podcast enjoy so that your newer listeners can understand them does not make them less funny. It makes your show more inclusive, and less cultist.
Stop trying to keep pace with the big-time podcasters. Run your own race, which is very easy to say and very hard to do.
What metrics are you using to gauge success for your podcasts? Is it really about listener engagement or cash from sponsorships?
As you get started in podcasting, you may think you are talking to yourself, and you just might be. But when do you determine if you are podcasting to a real target audience or just as an excuse for talking to yourself?
Whether podcasting for business or as a hobby, you need to have a handle on your podcast-related spending.
Unless your podcast is just for a proof of concept, you need real people to become listeners of your podcast. That means producing a podcast for real people to listen to.
It is nearly impossible to get someone to subscribe to your podcast by simply saying find it on your favorite podcatcher. Your podcast needs a website home to direct subscribers to the exact locations.
Your podcast does not take a timeslot on broadcast television without literally has to fill that time with something. So why are people going to take the time to listen to your podcast?
Stop using the excuse of asking for help to stall. You should take action on whatever issues you seem to be having and be okay with doing it your way.
In order to have a bank of good ideas for topics for your podcast, you need a bank of ideas. Find a way to record every idea you have with no worries about their viability. You can determine that later.
Having your family and friends as a support system is awesome. But these people who love you unconditionally may not be the same type of people you are looking to reach with your podcast, and their support may bring less progress than you initially believe.
Much of the podcast advice from the early days of syncing with iTunes is no longer valid, and just bad advice in general. In this episode, I flip-flop on a piece of advice that I always hated, and suggest you implement it for the reasons given.
You probably have many ideas to add to your podcast episodes as potential calls to action, but a basic request to just listen to the next episode is a very powerful one.
Independent podcasters are beginning to beef with the radio faction and high investor groups on their corporate approach to podcasting. But this is a setup akin to a knife fight with some stranger wandering in with a machine gun.
One plus one equals two. Add one again and it equals three. And if you keep adding ones, in eventual time, it adds up to a significant amount. This is how we got to 25 episodes of this podcast, and how you can get to 25 episodes and beyond.
A problem many podcasters have once they get their rhythm is their show becomes an inclusive club that requires a good amount of effort to understand so that new listeners can join.
Sponsorship sounds wonderful because it is a way for your podcast to make money to support itself and you. But with great revenue possibility come great responsibility.
You have more idea than you can actually use, and all those ideas come to you with an expiration date for effectiveness and relevance.
It's not as much a matter of time, but a matter of consistency and resolve. Longevity is all about sticking around for whatever milestone you wish to accomplish.
Where you host your podcast files is important. But not so important to stall your start because you fear making the wrong choice. Make a choice, get started, and change hosts later if you think you can get something better.
Madonna sang 'music makes the people come together,' but if you use any of her music in your podcast, her people will come after you for a check. Copyrights and royalties are not issues to be ignorant of when it comes to producing a popular podcast.
There are plenty who can give a solid argument that having your show's audio on YouTube does not equate a true podcast. Whether you fall into that camp or not, I give a reason why it doesn't hurt you as a content creator.
The odd thing about podcasting is that it is populated with many people who call themselves misfits and outsiders, but it still has a weird high school hierarchy vibe within pockets of the community. Don't worry about being rejected by a particular clique, as there are literally tens of thousands of people in the community to latch on to for support.
Your social media profile can be a window into your life, or the life of your podcast. It should not be both under the same username.
You will quickly begin to worry about various 'issues' with your podcast, and those worries may have serious merit. And most of your audience will not notice, and most of those that do will not particularly care.
Things that become priorities take up time. Time that is taken away from things that can not be priorities, or you would not be able to relinquish the time. Make note of what podcasting duties become real priorities as you get deeper into the business.
If you got into podcasting after complaints of hearing other podcasters recycling episode topics and ideas, this lesson may be a hard one to accept, even if obvious.
Tall tells are not just the expertise of sportsmen. The tech-heavy world of podcasting allows plenty of room for embellishment of stats and figures.
Consistency is important in podcasting, but it is not as important to the listeners you really don't have in the early stages of your podcast.
Don't get to upset about a lack of initial traction in getting people listening to your podcast. There are a lot of podcasts to choose from, and not enough capacity to for many people to get past the 8-second mark.
It is usually some side issue that scuttles your progress in podcasting before the real podcast problems can begin to creep into the process.
The workload of podcasting is more than people believe, and the more obsessed the podcaster, the more overly excessive the podcast process. If it ain't for you, it ain't for you.
The famous and the no-so-much all have one thing in common when they record that first podcast episode. That podcast doesn't yet exist, and it has no audience.
The debate about the best gear to use for podcasting is a red herring. Use what you have or what you can get to get started.
There are reasons why interviewers don't ask subjects certain questions. Those questions are not very good.
It's okay to launch a podcast for the sake of turning a profit. If you're getting in the game for the money, just be honest about it upfront.
Podcasting has an extremely low barrier to entry to muddle through the science. Being good at the art, and consistent with the science is a whole other level you will quickly learn about.
There are such things as stupid questions, and you will ask plenty as you learn the art of podcasting. Try not to ask too many up front and fight the urge to continue to ask them once you know better.
You’re new at this, so no one knows the limits of your potential, or your potential to not be so great. Have patience at the start of any project.
Welcome to the (extremely dysfunctional) family that is the podcasting community.
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