The Sean Light Podcast: Recent Episodes
The Sean Light Podcast
Sean Light will teach you how to build wealth through health. Sean Light is the CEO of 4A Health. This ultra-successful company now serves hundreds of health, fitness and performance professionals from five continents by teaching them how to achieve excellence in their careers. This podcast will take you with Sean on his path to discover the latest in exercise science, entrepreneurship and career building mastery in real time.
From thousands of hours of researching human performance, I've seen many parallels to the mechanics of performance and social anxiety. To be honest, I've seen the same connections to PTSD, cancer, auto-immune diseases and hypertension.
In this episode, I will walk you through the dots that I've connected.
I don't claim to be an expert in this category but I have seen some things that have really made me think and question the current rhetoric behind these concepts and how we treat them.
Check this podcast out to see these ailments from a more holistic, neuroscience perspective.
For more information, head over to WeightRoomWealth.com
Over the last 1,000 years, humans have behaved the exact same way. We have had the same problems with money, politics, and the economy.
Books like The Fourth Turning and The Changing World Order, have perfectly predicted what would be happening today.
How can everything be so predictable? Human Nature and the Brain is unchanging.
To create a booming personal economy, you must hedge against the natural reactions of human nature and build a bulletproof brain.
For more information, visit WeightRoomWealth.com
There is a MASSIVE misconception about how professional athletes workout.
When I got to the NBA, I was shocked at what these guys were doing. Well, more like shocked at what they WEREN'T doing.
I would like to teach you why they do such untraditional workouts and why you are missing out BIG TIME but not doing the same.
For More Information, visit WeightRoomWealth.com
This may be the most important podcast I've ever done. I am 100,000,000% positive that the brain is the answer to your struggles. If you're struggling to make a $100 or $100,000,000, you are only limited by the neural connections in your brain.
Benjamin Franklin outlines his 2 rules to "reinforce their pockets" and they are simple. But the execution is the challenge and the challenge lies in your brain.
Continue to Learn More About This Stuff at WeightRoomWealth.com/box
Have you seen the video of the guy punching his friend in the face because he was dressed like a scarecrow and startled him? The brain has a built-in function that will react quicker than you can think.
This is how your customers are making purchasing decisions and if you're not careful, you'll blow the sale!
Welcome to the wonderful world of influential neuroscience.
For More Information, Visit WeightRoomWealth.com/pro
In 1732, Benjamin Franklin printed the first edition of Poor Richard's Almanac. A periodic newsletter that reached tens of thousands of people throughout the colonies.
But Franklin had a secret mission. Sprinkled throughout the news, current events and weather reports, were virtues, lessons and tips on how to get wealthy.
Why did he go to such great lengths to help his fellow colonists bank ledgers?
...To Do the Greatest Good!
Want to Learn More About the Neuroscience of Achievement? Visit WeightRoomWealth.com/pro and enroll in our weekly newsletter!
There is no one marketing better than Domino's Pizza. If you are an entrepreneur, you've got to study what they are doing. Today we will discuss the power of follow-up funnels and how you are leaving 99% of your revenue power on the table if you are doing zero follow-up. By the end of today's episode, I want you to be very clear about what the long-term process of marketing really looks like and get you to start adjusting the time horizon of your marketing strategy.
This is a very tactical episode that, if applied, can make you millions. The choice to implement it is yours.
You can start learning how to condition yourself for success for FREE at WeightRoomWealth.com
You can try our coaching program for FREE for 7-Days at WeightRoomWealth.com/StartNow
Training elite athletes is a lot different than you think. When you are one of the world's top performers, the goal of training is to condition your body to be at your best every single night. When I worked in professional baseball, we played a game every single night. Well, as an entrepreneur, you face the same challenge. Long hours and working weekends and holidays, the game never sleeps and you must be at your best every night.
Today's episode will show you three ways we trained this into our professional athletes. All three of these strategies are easily executed with little or no equipment.
Thanks for listening!
You can start learning how to condition yourself for success for FREE at WeightRoomWealth.com
You can try our coaching program for FREE for 7-Days at WeightRoomWealth.com/StartNow
Like most entrepreneurs today, my business was built on the back of social media. Most of the money I earned in my first 2-3 years was thanks to Instagram. But social media has become a powerful, yet unreliable source of income. My goal became to find a way to make my income predictible instead of throwing out a ton of content and hoping for the best.
I've developed a fairly simply strategy that revolves around one key tenet... DATA. If you can measure what you're doing, split test your funnel steps, it's hard to imagine your business won't find success at some point.
You can start learning how to condition yourself for success for FREE at WeightRoomWealth.com
You can try our coaching program for FREE for 7-Days at WeightRoomWealth.com/StartNow
Neal Hallinan is recognized around the world as a leading expert in postural restoration but it's his own story that paved the way for that to be possible. In this conversation, Neal discusses how he has self-corrected his own skull (YES! You read that right), the power of being able to see the big picture and how he was able to grow his YouTube brand to nearly 25,000 subscribers.
Personally, Neal and I have been friends for several years now and I can say he is one of the most genuinely nice people in the game. Neal's commitment to learning and serving is on display every time we interact and I'm grateful to have him on the podcast.
Neal Hallinan on YouTube
Neal Hallinan's Website: The PRI Trainer
You can start learning how to condition yourself for success for FREE at WeightRoomWealth.com
You can try our coaching program for FREE for 7-Days at WeightRoomWealth.com/StartNow
After finishing "The Unteathered Soul" by Michael Singer, I'm left wondering about the laws of flow. My eyes are more open to all the places that flow exists and it makes me wonder if this is one of the natural laws of the business. In this episode, I will explain my philosophy on what it means to be in "flow state" and why I think you can train yourself to effortlessly access it.
This is the official launch of the Weight Room Wealth Podcast.
You can start learning how to condition yourself for success for FREE at WeightRoomWealth.com
You can try our coaching program for FREE for 7-Days at WeightRoomWealth.com/StartNow
In the final episode before the official launch of the Weight Room Wealth Podcast, we break down the neurochemistry of changing the results you are getting in your business.
As we approach the official launch of the Weight Room Wealth Podcast, Sean discusses his plans and a new project he's working on.
Welcome everyone to the first ever episode under the "Weight Room Wealth" title. I've always wanted to keep going with my podcast but never really knew where it fit. Well, thanks to Tony Robbins (of course!), I've had a few discoveries recently and I think the time has come to make a real decision about the future. If I want to do the podcast, JUST DO IT!
Everyone thinks entrepreneurs aren't allowed to have fun, but I'm saying the exact opposite. Procrastination and fun are completely different. Is is possible to work 14 hour days and never miss anything fun? Listen to find out!
Learn More at WeightRoomWealth.com
Entrepreneurs know the importance of focus on their business but do they understand how it looks inside of the brain. This video is about demystifying this stuff and making it easy to apply for real results.
Learn More at WeightRoomWealth.com
This story is as old as time but 40 years ago, when Jim Rohn told the tale, it went on to create wealthy people for generations to come. Now it's my time to spread the word to you. Here is the story of sowing and reaping.
Learn More at WeightRoomWealth.com
I just went live on TikTok to record another episode of this podcast and it went VERY poorly. But there's a really important lesson...Scratch that...a MONUMENTALLY important lesson for all entrepreneurs in what's going to happen next.
Learn More at WeightRoomWealth.com
Facebook has lost over $200 BILLION in value over the last few months and, oddly enough, it's because of their neglect over one of the most fundamental principles of business...THE GOOGLE SLAP! In this episode, I'll teach you about the Google Slap and I'll do it for everyone live on Tik Tok.
All sorts of a fun stuff coming your way in this episode and I hope you enjoy it.
For More Information Head Over to WeightRoomWealth.com
I'm embarrassed to say that I've known this for a long time but never it never really hit home for me. For years, I've heard about the power of storytelling but it honestly never seemed relevant to what I was doing. With the growth I'm seeing on Tik Tok right now, it's very clear that I was wrong. Tune into this episode to learn how I'm growing on Tik Tok, why you should be posting there too and the power of stories.
Learn More at WeightRoomWealth.com
Everyone is searching for the "how-to" or the blueprint for success. Those are readily available and not hard to come by. What IS hard to come by are the real pillars of creating a great business and I believe I have some real breakthroughs to share with you about how you can really do this. Yes, YOU! I can't wait for you to hear this episode because it's a culmination of all the work I've ever done! Enjoy!
Learn More at: WeightRoomWealth.com
The hardest thing for new entrepreneurs to tackle is the lack of security in this new life. When you no longer can rely on that paycheck coming in every two weeks, it can paralyze even the strongest of us.
This episode is about solving that riddle for you. Believe it or not, there actually is something that you can have that will bring your security back. I guarantee if you commit to this for just thirty days, you'll never be poor again.
Try it for yourself.
Learn More at WeightRoomWealth.com
They say history doesn't repeat itself...it rhymes! Who is someone that is the COMPLETE opposite of you? Who is someone on the complete other side of the coin but is still finding a tremendous amount of success?
Maybe they are finding MORE success than you!
How are they able to do it?
There are plenty of ways to win in business. It doesn't have to be your way. If you're struggling to breakthrough, what can you learn from people who are complete opposites?
Learn More at WeightRoomWealth.com
The holy grail of internet marketing is attracting your customers to you as opposed to having to do literal manual labor to go get them. It's like pulling teeth sometimes but I have a solution for you.
In this episode, I'm going to teach you three things...
- Red Ocean and Why You Should Avoid Like the Plague
- Blue Ocean and Why You MUST Find One
- Unique Selling Proposition: How to Stand Out
There is a lot of noise in the marketplace and you have to find a way to cut through it all and grab the customer's attention. If you grasp these concepts, boy you'll be onto something far bigger.
PS: I listened to Ed Mylett's podcast where he interviewed the founder of Reebok and he made a similar pivot that turned his $9mil/year shoe company into a billion dollar beast!
It's worth a listen!
Learn More at WeightRoomWealth.com
This episode is about breaking down the #1 mistake I see in Strength and Conditioning Coaches looking to grow a business. You must start looking at how to stop taking tiny nibbles of progress and start taking QUANTUM LEAPS. There is some real science to this by the way!
This episode is about looking at the things that really move the needle in your business and I'll break down the five things in my business, Weight Room Wealth, that drive real results. These are the spots that I try to focus on every day and delegate the other, less productive tasks out.
Also, welcome to Season #2 of The Sean Light Podcast. This season we are stepping it up and giving you some incredible trainings and bringing you some wildly influential guests.
If you love the podcast and want to go deeper...
- The Most Incredible Free Gift Ever
- Go to a Live Weight Room Wealth Seminar
- Apply to Join our Weight Room Wealth Coaching Program
- Apply for Sean's Inner Circle (Coming Soon)
What a powerful episode you're about to listen to! Greg Ligon is the Founder and CEO of Solid Pastors and his perspective on entrepreneurship is both influential and refreshing.
I have been reading self-development books for a long time and I've begun to realize how most of them are pointing back to, as Earl Nightengale says, "The greatest teach of them all. The carpenter from the plains of Galilee."
No matter your beliefs, there is so much to be learned from the Bible and Greg and I shared a wonderful conversation on all things business and it's relationship to faith.
Also, welcome to Season #2 of The Sean Light Podcast. This season we are stepping it up and giving you some incredible trainings and bringing you some wildly influential guests.
If you love the podcast and want to go deeper...
- The Most Incredible Free Gift Ever
- Go to a Live Weight Room Wealth Seminar
- Apply to Join our Weight Room Wealth Coaching Program
- Apply for Sean's Inner Circle (Coming Soon)
You know you gotta advertise. You want Facebook or Instagram or your paid media to do the heavy lifting for you in terms of lead gen. But what if you don't have a lot of money to sink into your ad budget. Well, good news, there is a lot that you can do to make eery dollar go further.
As entrepreneurs, we have to stretch each dollar we have. We must be laser focused on the strategies that can GUARANTEE that we will see a return for our investment. The good news is that it's totally possible. And this episode will show you how.
Also, welcome to Season #2 of The Sean Light Podcast. This season we are stepping it up and giving you some incredible trainings and bringing you some wildly influential guests.
If you love the podcast and want to go deeper...
- The Most Incredible Free Gift Ever
- Go to a Live Weight Room Wealth Seminar
- Apply to Join our Weight Room Wealth Coaching Program
- Apply for Sean's Inner Circle (Coming Soon)
The one and only Katie St. Clair joins us to talk about how she's built her killer brand from scratch. Katie is a SUPER successful and WILDLY intelligent coach who has been empowering other coaches to elevate their game and the fitness industry at the same time through her mentorship and educational programs.
It is people like Katie that make this industry so amazing and I'm honored to share the microphone with her in this wonderful podast.
- Follow Katie on Instagram
- Check Out Her Programs
Also, welcome to Season #2 of The Sean Light Podcast. This season we are stepping it up and giving you some incredible trainings and bringing you some wildly influential guests.
If you love the podcast and want to go deeper...
- The Most Incredible Free Gift Ever
- Go to a Live Weight Room Wealth Seminar
- Apply to Join our Weight Room Wealth Coaching Program
- Apply for Sean's Inner Circle (Coming Soon)
Are you entrepreneur who has a wonderful heart? Do you work really hard, care about your clients and put out a GREAT product but for some reason, money is still not flowing to you? This episode is for you.
In this episode, I will walk you through my 2-Step "It's a Wonderful Life" Framework to unlock the floodgates of revenue that you have waiting for you. That's right! The money is already there, you just have to open the gates. This is what I'm going to show you today.
Also, welcome to Season #2 of The Sean Light Podcast. This season we are stepping it up and giving you some incredible trainings and bringing you some wildly influential guests.
If you love the podcast and want to go deeper...
- The Most Incredible Free Gift Ever
- Go to a Live Weight Room Wealth Seminar
- Apply to Join our Weight Room Wealth Coaching Program
- Apply for Sean's Inner Circle (Coming Soon)
Serendipitously, I stumbled on a podcast from Russell Brunson where he was reviewing one of my all-time favorite books, Outwitting the Devil by Napoleon Hill. In the book, Hill talks about how all decisions are either made on faith or on fear.
For example, let’s say you had to do some door-to-door selling for your business. I know you don’t want to do it. You know you don’t want to do it. The whole world knows that nobody wants to do it. But what is guiding your decisions. Is it the faith that you’ll find some great relationships and business or the fear of the rejection?
What was so striking to me about this theory is that, when I look back on this financial windfalls, they all came from a place of faith. The situations that I found myself in made fear a non-factor. If I gave into the fear, failure was automatic.
When I decided to keep going and not quit, I stopped fear from having a voice.
When I created a plan of action, I simply could not let fear have any influence.
When I had to start taking action immediately, fear had to be suppressed because I had no other choice.
The external factors had forced me to disregard fear in my decision making and every single time I’ve had to do that, I’ve had major success!
So then the question is, how can I replicate this and avoid the crisis?
My current record is $27,000 in one day.
In fact, I’ve had a number of days or periods of time that have been massively successful for me.
Yesterday, I was thinking about all of these times and trying to find the similarities. What do all of these financial events have in common.
I just kicked up my Dream 100 strategy and this time I'm all in. After just a few days, I've already gotten some pretty cool results. Here is how I'm attacking the ultimate networking game and why I think it encompasses entrepreneurship so well.
When I worked for the Lakers, we constantly had vendors coming in telling us how their product was going to dramatically improve the performance of the players. At that point, I’d seen it all. I’d seen little lasers the guys could rub on their muscles, to machines they stand in to measure the fat around their internal organs. Just crazy stuff. None of it had any measureable effect.
You go into any NBA weight room across the league and everyone is doing all the same basic stuff. The best teams just have better players.
You go into any successful business’ board room around the world, and they are doing all the same basic stuff. The best businesses just have better players.
What this tells me is that, now, as you try to grow your business from X to 10X, the value you give will be the same. Maybe you’ll package it in a nicer gift basket, but the value will remain roughly the same.
You’re selling common sense. Think about it. How the heck can a personal trainer stay employed when literally everyone in the world knows how to lose weight and get jacked? Nobody is reinventing the wheel here.
So, if the tactics remain the same, how will you eventually start making more money? How will you eventually raise your prices?
If the value remains the same, that means you’re missing something. There’s something about money, or business that you don’t know, that is stopping your income dead in its tracks.
I studied neuroscience for several years which unknowingly prepared me for my career as an entrepreneur. What I learned was that there were two main functions in the brain that caused people to do what they do.
The first is the neocortex. This is the outer surface of the brain and here, all of your memories and past experiences are stored. Just like a filing cabinet. Your brain keeps them there as a point of reference so it can be prepared for similar events in the future.
The second is a process called allostasis. I call this predictive physiology. This is where your body predicts what it will need in the next moment and prepares for it.
A great example of allostasis would be when you see a pizza commercial on TV and your mouth starts to water. Your brain is receiving and input (seeing the cheesy pizza) and based on experience, it believes it’s about to eat some, so it produces a reaction to prepare for the incoming slice. Don’t think for a minute, the Pizza Hut guys don’t know this!
In business, let’s say you have to do some cold calling. Your brain begins to search the filing cabinets to see what info it has on cold calling. It finds the folder and it reads, “I hate this; It’s awkward; They will get mad at me.” Then the brain will do what the brain does and prepare for that awful experience.
Did you know I was once Top 8% in the world in Madden? The popular NFL video game is by far my favorite game on the planet. I recently got the latest edition and I want to play it all day long!
But I have a business to run!
I am not immune to the intense pull to do fun things instead of tedious business tasks but here is how I'm working through it.
THIS is your marketing problem.
When entrepreneurs tell me that they are struggling with marketing, it’s always the fear of success holding them back. They are hoping to somehow paste success on top of their current lifestyle and that simply is not possible.
It isn’t difficult to find new customers.
If you have a great offer, that solves a common problem, then people are going to want to buy it from you.
The single greatest reason why entrepreneurs struggle with “marketing,” is because they thought it was going to be a lot easier than it actually is.
This is a real thing and it all comes down to human psychology. If you are an entrepreneur, you must become more aware of how we all make decisions so you can make the best decisions for your business' growth. This is how you find your business' ultimate competitive advantage!
Click Here to Join Me for 14-Days of Free Business Coaching
I had two experiences this morning where I happened to see to business employees sleeping on the job and boy did that get me thinking. What are you even doing with your life? Are you just waiting till death?
How can entrepreneurs stop being fooled by shiny new opportunities. We are marketers, after all. We should know better. Shiny object syndrome is the path of least resistance but not the path of most success.
This really isn't an exaggeration. The only exception is if you have received funding for your business. This is a must listen for all entrepreneurs.
Everyone is looking for a strategy to take them to the top but the strategies are readily available. The difference is in the operator. If I gave you and Jeff Bezos the exact same strategy to use and the same resources available, he would win not because he had a better strategy but because he's a better operator.
Get 2-Weeks of Free Business Coaching Here
Every day, I watch sleek, private helicopters shuttle, what I assume are very rich people, from nearby airports to Manhattan and the Hamptons. The economics of helicopter flights are crazy. THOUSANDS of dollars per flight. So how can they justify that cost. Well, after this episode, you will think they are INSANE if they ever don't take a helicopter.
Julian Talens, owner of Move Mentality, has created an incredible brand of Strength and Conditioning for dancers. In this episode, Julian and Sean sit down to discuss the rise of his business, how he has effectively managed the rough waters of entrepreneurship and the importance of creating irresistible offers.
In this episode, you will learn...
- How to infuse your offer with tons of value
- How to overcome challenges of starting your own business
- The importance of having a well defined niche.
And if you're looking for some one-on-one guidance in building your business to six-figures and beyond, schedule a free momentum call with Sean at 4ACoaching.com to learn more about our 4-month Revenue Coaching Program.
I just dropped a nuclear bomb on my podcast about how to create a breakthrough in your Strength and Conditioning business. AND IT’S WAY MORE SIMPLE THAN YOU THINK…
In this episode, you will learn…
· The 3 Universal Laws of creating a breakthrough in your S&C business
· An actual plan on how to execute this process
· The TRUTH! No bullsh*t. Just the cold hard facts
PS: Do you want to work 1-on-1 with me to build your Strength and Conditioning business? Learn more about our business coaching program by scheduling a free call at 4ACoaching.com
I sat down recently with Alex Effer, the founder of Resilient Training and Rehabilitation, to discuss how he built a scalable coaching mentorship business during the height of the COVID quarantine.
In this podcast episode, you will learn…
· Why gathering data is the shortcut to client acquisition
· How Alex simplified his business which lead to maximizing profits
· How an “in-person” trainer pivoted successfully to an online model
Do you want to work 1-on-1 with me to build your Strength and Conditioning business? Learn more about our business coaching program by scheduling a free call at 4ACoaching.com
The GRAND FINALE! For an entire year, I have released a new podcast every single day. This episode is about sharing everything I've learned along the way. I've broken it up into four segments...
- Statistics and Thank Yous
- What I Learned Along the Way
- What I Think People Want to Know
- The Bottom Line
Thank you to everyone for listening along this crazy journey and we are just getting started. On to the next chapter of the Sean Light Podcast.
I wanted to expand more on the lead nurturing process and how you can use seminars to dominate that process!
This was a HUGE game-changer for me. What are these bigger companies actually doing? I think it's different than you think.
I am becoming obsessive about simplicity. Complexity robbed me of multiple years of my life...no more.
I recorded this training for a small group of hungry entrepreneurs this weekend and we really dove into some cool things. This IS what it's all about.
I'm running a social media ad campaign and it's so painfully simple and it's actually working. I honestly can't believe it.
I've wanted to use this principle for a long time but it's easier said than done. But I may be on to something here.
A few months ago, I set out to take control over my health, energy and vitality. Surprise, surprise...it's working.
In any business, there will be challenges. Some will be small but others will be big, fat challenges. How will you react when you're faced with a big one?
After some hard reflection, I've come to the conclusion that anyone who want to have their breakthrough, simply has to follow these three steps.
Yesterday I was kicking it on the beach when I saw a revelation in business philosophy!
There may be no greater challenge for early stage entrepreneurs than lead generation. Make it a little easier for yourself and put up some nets.
This may go down as the greatest lesson you could possibly learn in the entire 365 day journey of this podcast.
I'm starting to see this 75-Hard challenge gain some popularity. It is a fairly appealing concept but I'd like to share a layer to it that you may not have noticed.
I've seen a lot of businesses race to sell their business or a piece of it and I think that's a fool's errand.
Most fitness entrepreneurs build their business randomly. If there is anything that shouldn't be random it is your structure and your pricing. Don't spend 100 grand trying to learn this like I did. Just listen to this.
Please listen to this if you're a fitness entrepreneur. If this doesn't change the way you think about business, you should stop being an entrepreneur.
It's INSANELY easy to get overwhelmed by all of the little things that go into a business but at its core, it's just problem solving. Marketing, at its core, is just proving to people that you can solve the problem. I think there is a whole heck of a lot of value in keeping it that simple and never losing site of what you're really doing.
I'm obsessive about my time. Yesterday when I was reflecting on my day, I tried this new strategy to help me manage my time. I don't know if it's a real winner yet but I like it!
You either clicked this or you didn't. Nothing I type here should change whether or not you listen.
The crazy part about this error is it happens subconsciously. It's a natural human need that we follow and it's intentionally taking you and me off course.
"Everyone has a plan until they get punched in the face." I heard an interesting take on this philosophy this week and it really had me thinking. If it's right, I've been screwing this up for a long time.
If there is anything that my journey has made me afraid of, it's overwhelm and frustration. I do everything I can to see if coming before it hits and do something about it.
I have studied A LOT of business strategies and experts and I really think it all boils down to these two things.
Every morning for the last 20 days I've started my day with the MTV Show Catfish. The host, Nev Schulman, spend the entire episode putting on an absolute CLINIC in sales...and I'm just now realizing it!
I am 70 pages deep into my first ever book on Buddhism and I gotta say, there is a lot of thoughts that they seem to have taken directly from my head.
I spent the weekend watching Phil Mickelson conquer the PGA Championship in historic fashion and learned a lot about how Strength and Conditioning Coaches should be evolving in the 2020's.
I have spent some serious time breaking down my business growth model and trying to make it as simple as I possibly can. And here it is. Literally. This is the whole thing.
Do you know THE Shirley Temple King? He may just be one of the world's greatest entrepreneurs...for now!
You will never believe the "strategy" that my old college buddy used to find some late night acquaintances. Oh, and this is HUGE in business.
I hope you see these podcasts as one piece in a huge puzzle. And if you're here looking for secrets along the way, take this one as one of the biggest!
Listening to some more Tony Robbins and he's currently breaking down how you can influence any person. Wouldn't you say that is a very critical component to coaching? I'd say so.
Most trainers mess up their webinars for one of two reasons. Either they rush through it or, even worse, they TEACH! I have nothing against giving away your best material but don't lose sight of the goal!
Been spending a lot of time thinking about what I should do once I hit 365 and I think I may have found the answer and even better, I think it's a way to dramatically increase my growth.
There is so much value right under your nose but how do you get your customers to care? How do you compel them to action?
In the beginning of my business, I found it really easy to get lost in tasks that don't actually move the needle. It feels good to be busy but are you getting closer to your goals?
I've been watching "The Last Dance" again and Michael Jordan is falling in line with so many other greats. This is what you NEED to know!
As many of you know, I've recently decided to allow myself more freedom and fun throughout my day. I'm making more impactful decisions and allowing me to manage more than I manufacture. Now this doesn't come without any challenges.
Entrepreneurship has a way of romanticizing grit, grind and hustle, but I believe that at some point, every entrepreneur needs to graduate to the next level if they want to make it to the promised land.
2 months into my 6-month goal setting period, I have one big goal completed and now it's time to decide what to do next. This is how I made my decision.
This is my simple and effective strategy to onboarding my three new hires. I have four boxes to check and here they are.
After a longgggggg time trying to figure this out, it's finally happening. I have a team now!
I'm not talking about the famous Herm Edwards speech, I'm talking about how you make decisions in your business.
I hope this is a very eye opening discussion for you. This is, no joke, exactly what I would do.
What can you learn about business from someone who stands in front of pizzerias and decides how good the pizza is. I'll tell you what you can learn...a lot!
This is exactly what you should do TODAY to change your business and your life forever.
I've had a couple AWESOME epiphanies in the past few days and if I'm a betting man, someone out there is going to have one as well after listening to this episode.
We are entering the home stretch of this crazy journey and its a perfect opportunity to share some real, profitable knowledge with you.
You can't force success. Success is about creativity and being unique. That's not a forced action.
This studying method turned me into a PRI ninja, now it's time to apply it to business.
Every entrepreneur falls into one of these three categories. It's wildly important to know which you are so you can fill in the missing links from the others.
Growing pains don't really go away because if your business isn't growing, it's dying. But growing pains are different than the pains of a stationary business. Which are you experiencing?
A week into the Momentum Planning System here's where it went well and here's where it didn't.
Every entrepreneur has one thing in common, we all want more money. But that's easier said than done. For each of us, there are three primary hurdles that we must destroy every time we try to make more money. And here they are...
This is the final installment of this series on what it takes to build a six-figure business.
Yesterday we went over the first block. Today, we cover why you shouldn't just skip the process of determining your ideal customer and why you shouldn't be afraid of niching down.
For any business between 0 and $100k in Revenue, the game is simple. There are only 3 blocks that you need to focus on. But don't skip the steps or you're leaving your business vulnerable.
About 3 minutes after I put skis on for the first time in my life, I was standing on top of the mountain ready to roll. So I did what I always do!
Most of the coaches I work with have one big disconnect. They simply don't see the world through the same lens as their buyers. And that's a problem.
This is my first jump into an actual daily/weekly planning system. This one is designed around momentum and I think it has a chance to be really helpful.
Each day, things come up that bring our momentum to a screeching halt, the only way that I know of to truly overcome that is with band-aids.
Right now, my main focus is creating the customer acquisition dial. What do I need to create in order to have a predictable customer acquisition machine that can bring me clients when I need them?
Would you like to have a business that can run on auto-pilot? We all do! My goal with all of our coaching clients is to create a business that can operate with or without you. This way you can choose how involved you will be. But if you're not measuring your outcomes, you'll probably never get there.
I did a podcast yesterday for someone else's show and they asked me why I'm on this crazy journey, and it's not for the reason you think.
Today seems like a nice time to tell you the funniest story from my days as a Strength Coach for the Los Angeles Lakers.
It's April 1st, this is what I'm working on this month. I want this to be humming in the next 30 days!
I sat down and really thought about this. I don't like recommending books but there are some that just work. If you're open minded and really searching for the answer, this list can help you.
This crazy world of entrepreneurship is truly a roller coaster. I find myself really drawn to other entrepreneurs who can relate to the struggle. It really all boils down to this though.
Yes, I'm talking Strength and Conditioning here. Buckle up and stay with me as we are talking upper back and neck pain/tension and respiration.
We live in a time where we can make ourselves feel like we are being productive when we are not. This is a HUGE problem and can easily slip through the cracks. This is what real business is made of.
Social media is grossly misunderstood by early stage entrepreneurs. Don't ruin your business before it even gets started!!!
Do you have shiny-object syndrome? Maybe it's actually a momentum addiction and challenge aversion!
Really cool chart I discovered that tells every entrepreneur what they need to do RIGHT NOW in their business.
Really intriguing book and course I recently took that is designed to show you how to make a quantum leap in your business.
What do you really want to do in a perfect world? Do that and create the products that future buyers will need on their journey to you.
I recently took up a new habit. Running 1-mile every day. Here's why I was able to keep going and my running partner was not.
Of all the many ordinary people you know, a small percentage of them will rise to great influence and will be able to help you a lot. Here are some of my examples.
This hit home for me as I'm always putting so much pressure on myself to accomplish big things in SUPER short periods of time. But Tony Robbins said it best, "People OVERestimate what they can accomplish in a year but UNDERestimate what they can accomplish in a decade."
I am SO pumped to be done with this and get on with the next step. The challenge has been one of the hardest things I've ever done but I feel like a man on a mission right now and that was the purpose.
After two SUPER challenging days, I'm actually really surprised at how great I feel and am inspired by the light at the end of the tunnel.
If I haven't done so already, this will prove to you that I am completely out of my mind.
I found myself in a Navy SEAL rabbit hole on YouTube this weekend and found a few nuggets of my own!
Statistically speaking, very few people are qualified to give you advice and yet everyone will happily pick apart your efforts, tell you all the things you're doing wrong and offer completely un-founded suggestions. How can you navigate those waters?
I was resistant for a long time to his teachings but I've seen him enough recently to peak my curiosity. I'm intrigued.
The most fearful part about starting your own business is losing the security that a normal 9 to 5 gives you. But there is hope at the end of the rainbow. That security can't still be had!
Life happens but it doesn't change the fact that I need to keep being productive. Here's how I'm dealing with it.
Most of us get started as an entrepreneur because we have a great idea. But there's this thing called a business that has some rules that we didn't get the memo on. Until now...
I'm so interested in why people do what they do. More specifically, why they don't do what they don't do. Is the risk you perceive even real?
I had a really nice discussion with a good friend of mine today and it seemed like all road lead back to the mind. Hmmmmmm
When I think back to when sales made me uncomfortable, I start to see what the problem was. It's usually that you don't think the customer really NEEDS what you're selling. This is the no BS zone. We gotta really get to this point.
Some of you may be wondering why I don't talk AT ALL about exercise science any more. Well, Here's your answer!
I was watching my alma mater, Quinnipiac Bobcats, play last night and the announcers spurred me into a spiral of business brainstorming.
As the rhetoric goes, you're not supposed to have fun. You're supposed to throw out all your fun as a sacrifice for success. And I don't think that's exactly the way this works. Here's what you should be doing...
Revenue is directly tied to how many problems you can solve and how valuable those problems are to the people who have them. If you're having trouble increasing your revenue, you may not be solving enough problems.
It's pretty wild to break all of life's problems down to this level. I find it really hard to argue this point but I'd like to hear you try!
When I start to think about what I'm actually "giving-up" to become successful, it's really not much. I'm donating the "mind-less" moments of my life to a great good and solving the big problems in other people's lives. I can still have a life and have fun in my life but I try not to waste time with mind-less-ness. It's really not a whole lot to give up.
Going forward, this is going to be the first thing I do with every coaching client I work with.
If you run a business, these should be COMMANDMENTS for your organization. It really doesn't get much more fundamental than this.
I had a really eye-opening phone call with a coaching client yesterday and you need to hear what was said. You may be making the same mistake (actually, you probably are!)
Public speaking is just about the most fun thing that I do but for most people, it's HORRIFYING. These are my tips to get over the butterflies (actually, not just saying that) and to become a dominant force on stage.
Actions tell the truth. This episode will take you on a reflective journey to understand what you really want and what's stopping you from getting there.
It's genuinely difficult to have a giving mindset. Humans are programmed to survive. That means we need to look out for #1. We need to get. That's by design. But flipping the script is how you can create a rabid audience.
It's crazy that I'm actually fighting this strategy as I record this episode. Here are three reasons why you should never just wing it!
Do you want to know what the greatest advantage in sales is? The one thing that makes selling so much easier. Of course you do! In this episode, I'll give you that answer and I'll tell you three ways you can start taking advantage of it right away.
You should treat everyone you come in contact with as if they are the most important person in the world. Chances are, this is a gaping hole in the business of you.
I've been really working through the Think and Grow Rich concepts again and I think, since my last reading of the book, my desire has increased 10X and I'm seeing changes in what I'm reading in the book.
I've always been interested in going deeper than anyone else. I was never interested in putting a band-aid on a bullet-hole and you shouldn't be either.
You have heard countless people read from and quote this book and yet you've probably never read it yourself.
Bob Proctor has been teaching me so much lately and his concept of the Paradigm is one you simply cannot avoid if you want to be successful.
Have you ever heard someone talk about having a Mindset of Abundance? I have and had no idea what they were talking about. Until now!
Too many people are playing defense while trying to accomplish their goals but the only way to score is on offense!!!
I literally cut this podcast short because I inspired myself to take action. I hope I did the same to you.
In between losing my mind and wrapping up my day, I dropped some IMPACT nuggets for you here.
I've been putting these pieces together for a long time, here's some really important business building information for you.
Is the work your doing designed for ROI or is it designed to make you feel like you're doing the work when you are most certainly not.
I want to thank you all for being a part of this journey so far. 200 Straight Episodes...24,000 Downloads. You are what this is all about.
I'm recording this episode from a place of incredible inspiration. And Here's the reason why...
https://www.youtube.com/watch?v=PluaPvhkIMU
As we get more and more clients into the revenue coaching program, I'm learning about what makes other people tick.
I will never not be baffled by people asking for an answer, getting the answer and doing NOTHING ABOUT IT!
Some really awesome things are happening in my world...and that calls for serious caution.
Once you start recognizing patterns in your niche market, your results can become more consistent and predictable.
I've been trying to raise my level lately and this time, I decided to actually go all in! Here's what I'm learning.
There may be no better analogy and no better reminder of your success than the chapstick in your pocket.
It's amazing to think back on how the questions I ask myself have evolved over time. Ultimately the quality of the questions you ask yourself will determine the quality of your life. So what questions do you ask yourself?
The constant battle of my career is trying to decide what is the best usage of my time. Right now, I believe it is finding new places to invest my money in order to turn my money into more money. What is the best usage of your time?
I'm amazed at the simplistic process of success and the massive complexity of the execution. It is the dichotomy of all dichotomies!
There is nothing like the magic of Christmas as a child but as an adult, we are letting the Grinch steal our Christmas Spirit!
Do you remember actually having to physically turn the radio dial to get to the station you wanted. Any slight movement would ruin the signal and your connection would be lost.
What is the difference between someone operating at 50k salary and a $1Million salary? It may be easier than you think to scale to that.
My social media game was horrendous yesterday but it's probably exactly what it's supposed to be if it's ever going to improve.
You shouldn't have an all or nothing business model. You can increase cashflow and increase sales efficiency with a continuity model.
Listening to a podcast on finance, I learned that the real cause of inflation is the velocity of your dollar. Well what does that have to do with fitness? You'll have to listen to find out.
I've been on the phone with coaching candidates all week and there is a theme that I'm starting to pick up on.
Can I really expect to change the world? Is it really possible for everyone who takes my courses to take action and find success?
There's an old story about Pablo Picasso sitting outside at a French cafe when a fan runs up to him and asks him to sketch a little something on a napkin for him.
What is the most important statistic for business success? Views? Likes? Retweets? Audience? Nope!
It's 1:15am. I've been up since 5am. I gave an eight hour seminar. Tomorrow I give another. This is how success is created.......I hope!
All week I've been dominating genMAX prep. I LOVE giving seminars and I'm psyched for the challenge of doing a virtual seminar. Who's coming?
I've been asking myself this question over and over again for the last week. And whatever answers I come up with, I take action on it!
Answering your questions today! How can we improve flexibility without any negative effects.
Big week at 4A, we will be doing our first LIVE broadcast of the show on Monday morning on our Facebook group. The genMAX Virtual Seminar will kick off on Saturday and all of the systems for this beautiful company are now operating at full capacity! I'm very proud of this company right now.
"Record a podcast every single day for a year and you'll never have to worry about money again." That's why I started. But was there another, deeper reason for this?
"Anyone looking for the 'one thing' is really looking to get away from the work." Wonderful quote I heard this morning from Grant Cardone. It rings true to me both professionally and personally.
There are four keys to creating extraordinary wealth as a fitness industry professional. If you manage these, you'll never have to worry about money every again.
Successful people have been telling us about gratitude for a long time now. But it's so hard to connect the dots between wealth and gratitude. These two things seem counterproductive. In this episode, I'll connect the dots for you. This is a great one!
I love, love, love playing this game of life. Every turn provides something new. I heard this small clip from Nick Saban and LOVED it! What do you think?
The climb to success is a delusional story that we have been telling people for years. It's time to realize, you've already been to the mountaintop, but you let yourself be pulled off.
What am I really after in this life? Money? Fame? Comfort? After a lot of thought, I decided what I'm really after is an extraordinary life. And here are the five keys to making that happen.
I've been watching a lot of Jeff Bezos content lately. He has a really refreshing perspective on his growth and where he's come from. And he's come a long way.
I've been very intrigued at the power that emotions hold over us and how we can improve the process. Several books later, I have some clarity.
The difference between 4A and other education providers is that investing in 4A is simply a re-allocation of funds and not a lost investment. My job is to make that return more powerful.
Before starting to record this, I wondered why anyone should listen to my podcasts. This is what I came up with.
I came up with a great analogy in the middle of this recording. You have to pay the bouncer if you want to get in the club.
Just finished up "The Way of the Wolf" by Jordan Belfort and now moving into a new read.
This may end up being the single most important epiphany I've ever had. I guarantee that these are the seeds to a big course/seminar or some high level, premium content that I will produce in the future. Enjoy.
I've spent so much time on this podcast talking about the sales machine that I'm creating. I think that's because I've needed the most work on that. I'm not a salesman, so there was a lot of work to be done. Well, I'm now finishing up the first phase of my sales machine and this brings me great joy!
Kicked off the first "Career Growth Hack-a-Thon" this morning and started to think about growth, expansion and the economic machine.
I find this correlation to be fascinating and one of the most results-producing discoveries of my life.
These crappy days are the days I will look back with the most love and appreciation for. It's hard to, but I should cherish them and welcome them.
I spent my 10 minutes on the spin bike this morning thinking about this. For some reason, I can't shake the legend of "burning your boats." How can I burn my boats? What boats do I have?
Spent the entire day today finishing up filming for my documentary that comes out tomorrow! I hope you'll all watch it!
You've been a loyal listener of a fitness podcast for 126 days but there has been barely any fitness conversation. Why? Leadership is why.
I've been reading this book by the Wolf of Wall Street and it's great so far and surprisingly ethical! His mantra....choose rich. And this week, I'll adopt it as my own.
Do you know who Jordan Belfort is? I bet you do! Reading his book this morning gave me a really big boost of inspiration.
A peek behind the curtain of our new project at 4A. We are putting together two documentaries that will be premiering next week. Here's why we are doing it!
Books after books, what am I looking for? Why do I feel that I need to keep reading all of these books? Do I need more information? Do I not already know how to do this? What I'm really looking for is CERTAINTY and guess what, that doesn't exist.
Just stumbled upon a really cool Instagram post of an MRI of someone going through neck flexion and extension and it had me thinking!
In just about area of life, there are two buckets. Good, evil. Positive, Negative. Safe, Dangerous. How you classify these changes everything. In fitness, it can determine your entire life.
I can't believe I'm blasting out a podcast about my feelings but it's 2020 and anything is possible! I've been taking an online course and learning a lot about how my feelings may be making it harder for me to succeed.
For everyone who took part in the 4A Step Up Challenge and event those who didn't, what is making it tough to stay motivated every day?
I spent the morning dominating this new course coming to the membership platform. I absolutely cannot wait for you to check it out!
I've spent a few years perfecting my daily routine and what I've come up with is nothing short of basic. 2 Hours of that routine consists of me sitting in a room with no technology, doing absolutely nothing. Before you call me crazy, ask yourself why, after two years, have I put so much emphasis on this? Maybe it's worth hearing me out.
"For every benefit received, a tax is levied." In other words, you have to pay for what you want. It can't be just about money though because then you're just breaking even. So how else can you "pay" in order to reach your goals?
What if you could get inside the minds of your idols? What if they could speak directly to you and tell you exactly what to do. I think one of life's biggest secrets is that you can easily do that. Here's how.
Oh how far we have come. This episode was pushing through fear for me. It was also the epitome of what this podcast is all about. Things coming together in real time...and you get a front row seat.
A few weeks ago, I had dream that told me that "emotion needs to be the face of my company." I had no idea what that meant, until now!
I've decided to do a "Best of the Sean Light Podcast" audio series and I'm telling you right now, this will be on it.
After 108 episodes, I'm switching up my approach. I want more depth and I want less width.
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I'm trying something new. I have a feeling (no pun intended) that this is an actual game changer. It's hard to let the defenses down, be vulnerable and show some emotion but I'm making a big bet right now that it's going to work.
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If you are able to produce results and not the BS results everyone says they can get, but if you are able to rock someone's world, there is no limit to what you can accomplish.
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If you could hit your PR every single day, would you be the greatest strength coach on the planet. The answer is yes.
I'm teaching three secrets in my brand new masterclass.
- How to easily flip a hidden switch inside of the brain that will unlock every ounce of power in your body
- How to apply advanced neuroscience in just two days...and with zero previous experience
- How to aggressively invest in your career growth without spending any extra money
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I have been working on this project for at least the past six weeks. I just completed it and now I have no idea what to do with myself!
Take the Free Masterclass Here
So I started writing a book and I can already hear the haters now!
Sign Up for our Free Masterclass at genMAXSeminar.com
Episode 100. Can't believe we are already here. As promised, here is a ton of little known parts of my story!
Let me tell you a story about the biggest act of grace in my life and how I've been able to manufacture more ever since.
After thinking more about how I try to get myself into a great state of mind, there is no doubt that these four needed to be added to the list.
This may just be the most fire that I have ever spit on this podcast. If you listen to this message and and actually do something about it, your life will be forever changed...I promise!
This morning I was thinking about what have been the primary takeaways from the Sean Light podcast after nearly 100 episodes. Hopefully you are all learning the importance of mindset and this episode I challenge you to take yours to the next level.
I often wonder what I would do different if I were to start my business all over. What changes would I make?
We have blasted through 92 episodes now and we have covered a TON of ground. But what have you applied to your journey? Anything?
I really enjoyed recording this episode. The last two days I've struggled trying to fit some of my pieces together. I believe there to be few "ah-ha" moments in this podcast.
This is a very popular saying in my circle but what does it really mean and what would change if you really burned all your boats? Let's do a little digging.
Recorded a few hours of video courses this morning simply because I'm committed to success!
I literally just got off the phone with a professional athlete talking about confidence issues. This is one of my favorite topics to discuss. Here's what I told them.
Consistent podcasting is not a cupcake. But there are some real advantages to producing a podcast and I think you should hear me out.
I've been on a mission to expand my team and it's finally looking like that's going to happen. This is the first big step.
This morning I woke up and just didn't have my A-Game. But that is not an acceptable outcome in my world. Here's what I did about it and now I'm on fire.
The genMAX Seminar has been in the making for nearly a decade if not longer. I never wanted to be a teacher or entrepreneur but here I am. This is how it happened.
Learn More about The genMAX Virtual Experience
I had an ah-ha moment while going over some marketing material for the 4A Health Club this morning and I'm pretty sure it's going to help one of our trainers make a lot of money. Will it be you?
I have a challenge for you today. It's easy and a little fun. But most importantly, it works.
Last night I read this article on Jeff Bezos and how he has built a culture of action at Amazon. My biggest takeaway was speed. Time to rev the engine...
Read the Article Here
As the 4A Step Up Challenge is wrapping up, I start to look out onto the horizon at my next challenge.
Today is my final prep day for the 4A Step Up Challenge. Here is how I'm preparing today.
With a stellar understanding of the human body and some willingness to try new things, I haven't taken a single Allegra in two years!
What happens when you hit the wall, address it and then hit the wall again?! Enter WELLNESS DAY!
I recently had one of my dream jobs come across my desk and I can't stop thinking about it. The problem is, I HAVE TO STOP THINKING ABOUT IT! Here's how I do it.
I've been fascinated by how quickly people gain "clout" on Tik Tok. They have done a great job at giving random people from around the world incredible exposure. The users however, are falling into an age old trap.
Compensation by Ralph Waldo Emerson
In Episode 19, I told you about a method I read about that essentially gives you free marketing dollars. This past month I've tried it.......and it works.
There are two perspectives when looking at any journey. Those in it and those who have completed it. Those who have completed it will likely tell you a different story.
What is the pathway from Point A to Point B. Can you actually avoid things that will be perceived as "stupid." How do you handle that process. The way you do, may dictate your future.
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I had no intention of going this deep and telling you all of this......but here we are.
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Nothing great can be accomplished alone. If I plan to leave a smoking crater on this earth the day that I die, I must find other leaders and inspire them into action. I cannot do that alone.
Do I really need a description? Those who want it will be curious enough to listen....
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This week I had a weird dream that quickly turned into an epiphany. I woke up and immediately started writing it down. It gave so much substance to my business framework and has the potential to have a huge role in the framework of 4A Health FOREVER!
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I've recorded 57 podcasts now. I was told it takes 45 episodes to find your groove. I think it took 57 for me. This is the turning point.
Register for 4A Step Up Challenge
I realize that making something great is tough and time consuming. But if you don't do it, you won't sell anything! Selling has become really easy for me and I want you to see how that happens.
PRI is not as simple as you'd like to make it out to be. The PEC is a perfect example.
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An update on the 4A Step Up Challenge and brief chat on preparation.
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This is an absolute MASTER CLASS in brain science! I am desperate to show you how the body really works and how you can start providing insane results in your testing with a simple snap of your finger. I'm not joking.
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Years from now, someone will ask me how I built such a beautifully successful company. I will tell them that I spent years telling you exactly what I was doing...step-by-step. Every day at 6am I released another lesson on exactly how I did it. When will you start listening to that message?
What am I fearful of? I have my fair share. The more I work on becoming better the more I realize the absolute need to literally pursue fear. Aggressively drive right at it. And through it.
This felt good. The energy for this episode was right. I need to replicate what I've done already today for every future episode.
You may not think that paid ads can be helpful to you but here is some evidence to the contrary. And if you run a business, let this serve as spring board into a successful paid ads journey!
On the date this episode is published, August 16, 2020, the COVID pandemic ain't going anywhere. We have all adopted a new normal which can make it hard to continue to see the opportunity that exists in our world right now. But make no mistake, this is the greatest opportunity that will ever exist in your lifetime. Are you going to take your shot?
I sat down (virtually) with Neal Hallinan to discuss anything and everything. Except for the fact that he is University of Maryland grad, Neal is a tremendous professional and an even better human being. I'm really glad you will all have the opportunity to hear this conversation!
As I continue to work to get people signed up for the 4A Step Up Challenge, today I will be working on a landing page for our affiliates to learn and interact with our community and learn how to help us promote what we are working on. I will also be jumping back into the paid advertising game with house money!
When I set out to do a podcast every day for a year, I was told that it would take about 45 episodes to really get in the groove. Well, here we are!
This past weekend, I presented at the Virtual Sleep and Recovery Summit where I delivered a presentation on "The Hero's Journey." This is the framework that I have used to create 4A Health and guide all of our members. In this episode, you'll hear the actual presentation from the summit. You will definitely enjoy this.
When I created my master plan for the 4A Step Up Challenge, I came up with five role models that I could use to create an imaginary board of advisors. By doing this, I was able to get their perspectives on how to tackle these issues and I thought it was extremely helpful. Who would be on your board?
While spending years watching and working with the greatest athletes on our planet, I began to realize something that nobody else was willing to talk about. The brain was the biggest driving force of performance and recovery and it is vastly under-appreciated in the S&C world. My only goal is to drive results and that should be your only goal as well. Here's how...
Despite being told this over and over again, I'm finally realizing the importance of creating a great plan. That is my task for today. I will be working to decide how to build the 4A Step Up Challenge into the most successful event I have ever run!
The Certified Strength and Conditioning Specialist exam from the National Strength and Conditioning Association serves as the gold standard in S&C exams and rightfully so. Here are my thoughts on the test.
I was recently reading a book where the author brought this scenario up. Knowing what you know now, what would you do if suddenly you were broke, without a job and had none of your experience or accolades. What would you do? This episode will tell you what I would do.
It's fun to be able to make pain go away. There is certainly value in this but you're probably not solving any problems.
Everything you listened to over the past few weeks have been all about THIS! This is what I was working on the entire time and it is officially launched!
At some point in your career, I guarantee that you will end up working with someone with chronic pain. Dealing with chronic pain is quite a bit different than acute pain. Here is a possible solution that I just learned about.
I absolutely refuse to leave my fate up to lady luck. Take ownership of your career and watch what happens.
I wanted to call this episode "Slimy Marketing" but it turned into a 19-minute MBA. Learn how to sell ANYTHING! I'm not joking. If you become a master at these few things, you'll never worry about money again.
I have not found a better brand of exercise/rehab science than PRI. They really got it working. But it's really complex. If you're teaching it to another coach or client, keep it simple!!!!
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This has become a cliché on social media. Providing value doesn't have the same definition as it did many years ago. The world is different, so is perceived value.
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The word "game-changer" is used a lot but I think there are only four real game-changers in exercise science. This is a BIG one!
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30 episodes deep, this is what’s been going on and my thoughts so far on the one year of podcasting challenge.
I think immersion training may actually be a real shortcut to success. It’s not easy and not everyone is cut out for it but it works and more importantly, it works fast. Do you have the chops for it?
Belly breathing is only “sorta” good. This episode will cover why you should stop and what you can do instead.
There are four levels of output that produce consistent results. But the secret fifth level will carve your name into the fabric of history forever.
Take an inside look at how I’m growing my company and creating a highly efficient sales machine.
Most people believe that they don’t have enough time or not enough money but that is never the case.
Today marks the start of the four-day Unleash the Power Within seminar with Tony Robbins. This episode covers exactly why I am taking it and what I hope to get out of it.
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I really had to think about this one. How do you improve your time management? The answer isn't really that difficult.
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Wouldn't it be great if you could get free advertising at a massive scale? I'm not joking, you actually can and I will tell you how in this episode.
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How can you teach breathing to people that don't want to be taught breathing? That's what we will explore in this episode. First we must understand the breathing mechanics. Then understand what has to happen to create those mechanics. Once we have that information, we can design a warm-up program to create results and they clients don't have to know anything.
Gerard Friedman | Bell House Fitness
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This book changed my life and I'm 100% positive that it can do the same for you. But it only works if you are ready to receive the messages within.
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Don't listen to the gimmicks on how to recover. I've tried them all. We used them all in professional sports. They all work a little bit but none of them are game changers. The basics, however, are!
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The amount of misconceptions about pitching speeds is ridiculous. The answer is simple but the process is not.
Pitching Mechanics with Regards to the Left AIC Pattern
Baseball Hitting with Regards to the Left AIC Pattern
Instagram Q&A: How does being a Licensed Massage Therapist help your Strength and Conditioning career?
In episode 6 we talked about my morning routine but in this episode, I'll teach you how I set the stage for my morning routine with an efficient and consistent evening routine.
SI joint pain can be debilitating but the easiest fix is just finding more access to internal rotation on the pain side.
A perfect example of how your expectations can lead to frustration and kill your energy.
Your body is always preparing for what the next moment will require. That decision is made based on your actions. But maybe your actions are making this prediction wrong.
Do you have a tight neck? More than likely, there is one of two things causing it. Either bad breathing or visual dominance. Let's dive into these topics in this episode.
Did you know the body is not set up evenly on both sides. Did you also know that causes a huge cascading effect in the body that heavily favors your right side? If not, you've fallen into the trap. GUARANTEED! Start climbing out of that hole with this podcast.
Why are morning routines so important and how can you tweak yours to improve your motivation, efficiency and productivity. In this episode, Sean takes you through his morning routine and why he has included each task that he does that takes him from 4:30am through 8:00am.
It's so easy to get caught up in your own mind. We are at the center of our own universe but shifting the perspective to serving others and helping others fulfill there goals will, ironically, expedite the process of you fulfilling your own goals!
What are your thoughts on youth fitness? Should kids be working out? One of our Instagram followers proposed this question and Sean tackles that and a few more in this episode.
The adductor is tricky but let's make it simple. It's one of the 3 benchmarks of single leg stance and it's activation should reflect that. Turn it on and turn it off.
Motivation isn't just about a fire burning in your belly every morning that drives you every day rather it's the organization of your values that makes motivation non-existent because it's just what you really want to do.
In today's world there are always new gizmos and gadgets claiming to be the biggest thing since slice bread. In a world where everything is a game-changer, only one stands tall as the truth.
After a certain period of time, there aren't many windows open for improvement but late-game performance is one that will likely be always open.
Chronic pain may be the most challenging thing to overcome in a rehab setting but this is the first step.
If you're serious about reaching your genetic potential, you have to consider this new wave of training. It's way harder but it's way more challenging.
Don't get discouraged if the next day after treatment the symptoms get worse. It may be a sign that you hit the nail on the head.
Everyone wants to be LeBron James but he's a once in a generation player. How will you reach your potential?
When you don't have time to do a full assessment, consider this as an option to make educated guesses.
We have been taught a narrative about what it takes to become elite. The problem is that this narrative is very, very wrong. From my seven years working with professional athletes, let me take you into the mind of the elite athlete and tell you what really goes on between their ears.
Marc Drobenko takes us on a tour of the fundamentals of DNS in this collaborative discussion as a part of our Free Genius Series workshops located at 4A Headquarters in Downtown NYC!
Lower Back Pain, as reported by the World Health Organization, affects over 85% of the population. That is simply ridiculous. It's not that hard to fight, yet we fight it every day. Why can't we get a grip on this?
Exercise is really just a negotiation process with yourself to get the result that you want. How good are your negotiation skills?
If you are able to call the shots on the decisions that your unconscious brain makes, then back the Brinks truck up because you're going to make A LOT of money.
Too often we are trying to shove mobility down someone's throat when 99% of mobility shortages need to be calmly convinced to loosen up. Take off the blinders and start looking at the source.
In this episode, I show you just how physical neurology is. Too often we think of the brain as producing things in a cloud but peel back the cover and see that this is as physical and real as it gets.
I spent many years working with the best athletes on the planet and I know first hand what it looks like every single day in an NBA weight room. Let me tell you a little something about the preparation of the elite.
Last week I was down with an allergy attack and decided I was going to fix myself. Here’s how I did it.
I don't buy that hard work in S&C is always the best way to get a performance increase.
I know we are on to something when I start seeing similar things pop up in a bunch of different modalities and training methods.
From a social standpoint, humans all boil down to two fundamental concepts. The need to have a social network and the need to fit in.
Let's strip away the complexities of this outstanding science and get to the root of what we are trying to do.
Our bodies are massively skewed in the direction of External Rotation and Extension. So is our world. How can you possibly balance this out. Well its not going to be easy.
Craniosacral Therapy can come off extremely hippy-like if you let it but dive down to the depths and the foundation that CST is built on and you will find some very real and very accurate science.
Is there a more popular word in the fitness industry than core? The definition of this is actually pretty fuzzy. Experts often disagree on what the core actually is. Here is what I think it is.
Heart Rate Variability is one of the few, if not the only sports science device that I think has a lot of value. The science behind it is excellent but the practicality of it isn't exactly bulletproof.
Traditionally speaking, Mental Toughness is something that we all understand but I think we actually mis-understand it. Let's dive a little deeper
The educational world has isolated systems to make learning easier but in practice, nothing can be isolated. Everything is Connected to Everything.
Applying brain science to the weight room comes down to one thing. Inputs create outputs.
Every person that you come across is Rubik’s Cube. Some are more challenging than others but it’s just a game. Solve the puzzle!
So often in the training universe we hear about the “ideal world.” But everyone knows that’s not a real place. Take a step in developing “real world” power here.
Everywhere we look in the body, we are designed around one concept. Variability. Optimal health requires it. Athletes need it.
Joe Hanna stopped by 4A Headquarters today to chat about some lessons in PRI and running a business.
As a newly certified CSCS or ATC there is one place that you DEFINITELY should try to get a job...Minor League Baseball!
I am not trying to make anyone look like the Hunchback of Notre Dame but I do want you to be able to get there if you need to.
Vision is a very physical process. Travel down the pathway of how you can develop poor vision just because you have crappy hamstrings or your boss sucks or any number of other possibilities.
I joined this industry to introduce more people to my savage ways. I went AWOL and starting turning into a pseudo-PT. But now I’m back baby. Put some iron on my back and let’s work.
Bare with us as we blast through the foundations of what makes the brain tick. What is a neuron? How does it talk to other neurons? And how do you become you?
Simply the best! I’m going to spend a ton of time referencing PRI. You should take five minutes and familiarize yourself with what PRI is.
In this very first episode, we highlight how our journey started and our plans for the future. From my first week on the job as a Strength Coach with the Arizona Diamondbacks to growing a business in New York City, I want to show you what I’ve learned on the journey and what we are learning right now. An ego-free, unbiased opinion of health and performance.