Marketing at Lightspeed: Recent Episodes
Ethan Rasiel
Marketing takes a long time to do well, right? Not necessarily. In fact, the best way to tell a story is to tell it TODAY. On Marketing at Lightspeed, you’ll learn the best techniques to help your own company market itself quickly and painlessly.brbr The program will feature special guests from marketing disciplines like social media, advertising, and direct marketing. It will also showcase leaders of companies of all sizes who will share their own stories of marketing done well, and marketing pitfalls you can avoid.brbr Want to organize a press conference? Want to launch a website? Want to build Facebook followers? Want to grow your sales leads, attract hot new talent, kick off a new fundraising round or bump up that stock price?brbr You need marketing fast? Listen to Marketing at Lightspeed, and learn the secrets you can use right now!
Join my guest this week, crisis specialist Richard Levick of Levick Communications to learn what to when things go South!
This week is all about measurement! Hear the latest tips on how to understand your campaign performance. My special guest Ross Rubin, who has worked with some of the world's leading brands, will join to share his insights!
This week is all about social! learn the latest tips, tricks and strategies from our superstar guest Brittany Oat!
This week join me along with guest Yuval Malchi, a professional podcaster who will share tips with you about how to use podcasts to market your own business!
This week we have two incredible guests. Jonathan Spira is an expert on two topics that impact every marketer - business travel and information overload! Eddie Bakhash is owner of American Pearl, which has pioneered 3D-printed Jewelry. Both of them will share their tips on how to market your company without wasting time.
This week two powerhouses of social media and events will be my guests on the program. Steve Rubel, Chief Content Strategist at Edelman, will share the latest social media secrets while Barry Myers, creator of the popular getgeeked event series, will tell you how to build fans and keep them!
This week we'll be diving into two very powerful marketing disciplines - Events and Branded Content! Linda Musgrove from AARP will give you insights into how to create amazing events for your company or clients without breaking your budget, while Sheryl Seitz will share the secrets of branded content!
This week we'll take a step back and give you a window into the larger world of entrepreneurism. How do you start and grow a business while maintaining work/life balance? Our guest Kevin Dailey has been a company-founder, board member, consultant, and angel and venture capital investor, and he'll share some of his favorite methods of achieving success. We'll also feature Jason Criddle, who has started and invested in over 60 businesses, authored and published over 20 books and consulted for entrepreneurs.
When marketing your company, your website is your public face. Don't make a bad first impression! David Walker, CEO of Rocket & Walker will share tips on how to create a stellar brand and a website to show it off. Eric Jones, VP of Global Brand for WPEngine, will tell you how managing hosting can make sure your site doesn't crash or fall victim to hackers.
Our host will be joined by two superstars in the world of marketing - Aaron Goldman, CMO of 4C, and Shira Abel, CEO of Hunter & Bard, to give you a big-picture overview of marketing, and how to market at Lightspeed! Topics this week will include social media, events, inbound marketing, and community building.
Learn about Ethan's storied past - from talk radio to journalism to PR - and how he created the Lightspeed philosophy. He'll provide an overview of what will be covered over the next 13 weeks, from advertising to PR to social media, and what you can expect to learn. br He will be joined by two guests - Jerry Grriffin of B/HI, and Amanda Proscia, co-founder of Lightspeed PR.