Have you ever wondered what tech stacks power the most successful ecommerce brands? Join us as we hear from DNVBs, brick-and-mortar-turned-online stores, and mainstay e-commerce brands to find out what exactly is in their stack, and what they can share to help your store be just as successful too.
After seeing a dramatic increase in interest for an at-home nail treatment that could rival the salon experience, Flo and Kelly found the perfect solution: semi-cured gel nails that looked great and lasted forever compared to nail polish. So they launched a Shopify store, marketed to their audience, and hit the ground running. 💅
Flo's Recommendations:
Started from an idea and a Kickstarter, and now they're here: with a full product line of amazing products and a cult of loyal customers who keep coming back again and again. Listen to hear how Sandy and her team went from the first design to a full-fledged scaling business and the tools and tricks that got them there.
Sandy's Recommendations:
The team at Flowium knows ecommerce emails like it's their job. It's literally their job. Alissa and Vira share some of their must-have app picks for brands that are getting into ecommerce wholesale channels, as well as some of the email flows they've seen work the best at driving sales and retention.
Alissa and Vira's recommendations:
Recommended Email Flows:
Blume is the result of two sisters and their quest to help women and girls have a stronger sense of wellbeing and self-worth during their period. In this episode, Bunny Ghatrora, COO of Blume, shares their mission-driven brand story and how their ecommerce stack has impacted their incredible growth in only 3 years.
Bunny's Recommendations:
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The debut of Season 2 is with Kate Strollo of Copper Cow Coffee. Copper Cow has had a wild ride of a year with the end of in-office coffee, the rise of the work-from-home coffee connoisseur, and the shift to refocus all efforts on ecommerce. Now with offices starting to open back up, plans from early 2020 are starting to come back to life, and Kate tells us all about it.
Kate's recommendations:
In the final episode of Season 1 and the last episode of 2020, I sit down (virtually) with Groove Commerce's founder Ethan Giffin to talk about 80's movies, changes in ecommerce since 1995, and how ecommerce merchants can build a strong inbound branding strategy.
Ethan's recommendations:
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Episode 4 is a deep dive with Simon Rodrigue, Chief Digital Officer for Staples Canada into the stack that powers the office supply, ecommerce powerhouse, not to mention his burgeoning side-hustle Instand Teas. We talk about the agility that Shopify Plus brings to Staples, and the importance of creating authentic customer engagement with the power of good, usable data.
Simon's recommendations:
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Episode 3 brings co-founders Rick and Olivier from Ekster to talk about the experience launching on Kickstarter, getting started after that on Shopify. Of course, that includes their favorite apps - but specifically, they share how their stack helped them scale from being students selling a single wallet to a rapidly growing, international company with a full product line.
The Ekster team's recommendations:
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Episode 2 brings us Brady Lauze from Origins Apparel. Brady shares the origins of Origins, the power of the socially powered brand, and the incredible organic reach he's created on TikTok.
Brady's Recommendations:
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In our premiere episode, Jason Wong from Doe Lashes shares the story behind the brand, and dives into a bunch of the Shopify apps that he is using, and how they're working together to make running his business easier.
Transcript
Jason's recommendations:
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