Dodgeball Marketing Podcast: Recent Episodes
Michael Utley
The DodgeballSEO team created our podcast to help you optimize for search and gain more leads. Listen for insider tips on digital marketing, SEO, content creation, and more.
In this episode, we talk about getting the most value from your content strategy.
00:00:13 - Start with Your Customer's Pain Points and Develop Topics from There
00:02:26 - Align Your Content Strategy with Your Top Nav and Footer Nav
00:06:16 - Plan a Variety of Content Formats: Blog Posts, Ebooks, Infographics
00:08:15 - Plan a Variety of Content Formats: Videos and Podcasts
00:12:54 - Support Your Sales and Customer Nurture Programs with Your Content
For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/
In this episode, we talk about how to think about SEO services and pricing.
00:00:58 - Determine How Results Will Be Judged Before Starting
00:04:03 - Understand What You Will Do and What Your SEO Agency Will Do
00:06:54 - Understand How Long It Takes for SEO to Gain Traction
00:09:53 - Understand Who Will Be Your Point of Contact with Your Agency
00:11:50 - Understand the Short and Long Term Value of Content and SEO Work
For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/
In this episode, we talk about anticipating SEO problems before they happen.
00:00:44 - Maintain Documentation of Hosting Locations
00:03:17 - Plan Workflows of New Content, Site Updates, and Changes
00:05:53 - Redesign Your Website Every Two Years for SEO Purposes
00:09:48 - Plan for Rankings to Drop with a New Site Launch
00:12:42 - Plan to Test Page Speed with New Add-Ons and Plug-Ins
For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/
https://craftcms.com/
In this episode, we talk about alternative strategies for nurturing soft leads to a close.
00:00:49 - Traditional Lead Capture: Get an Email Address and Send Content
00:03:00 - Manual Nurture: Use Your Flow of Content to “Give” Some Value in Follow-Ups
00:06:25 - Get Users to Visit Your Website so You Can Show Them Ad Retargeting
00:10:22 - Create a Members-Only Content Access Group With Valuable Content
00:12:50 - Engage Prospects as Content Generators: Interview Them for Your Own Content
For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/
In this episode, we talk about getting the most SEO value out of your webinar content.
00:01:54 - Use Your Landing Page as an SEO Content Page
00:03:17 - Load the Full Webinar Transcript to Your YouTube Description
00:05:05 - Make the Full Transcript Available on a Web Page
00:09:33 - Build Links to New Content from Older Pages
00:12:32 - Use Keyword Research to Develop Your Content
For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/
https://www.rev.com/
https://vimeo.com/
In today's episode, we're going to talk about using the power of story to drive your business growth.
00:01:44 - Tell Your Story Well.
00:04:00 - Make Your Ideal Customer the Hero of Your Story.
00:06:33 - Turn Your Customers' Stories into Content.
00:10:06 - Speak to Your Audience with Stories That Work for Each Stage in the Buyer Journey.
00:13:00 - Make an Emotional Connection.
For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/
In today's episode, we're going to talk about how to never, ever, ever run out of content ideas for SEO.
00:01:02 - Create Standalone Pages for Your Services That List Your Subservices, and Build Pages for Those Subservices.
00:03:59 - Create Landing Pages for Your Major Markets and Regional Identifiers.
00:07:04 - Show Case Studies. Before and After Content Is Very Popular and Helps People Understand Exactly What to Expect from What You Do.
00:09:21 - If You Are a Source of Answers for Questions About Product or Service Options, You Will Reach People Who Are Ready to Buy.
00:13:11 - Compare and Contrast Options in the Marketplace.
For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/
https://www.answerthepublic.com/
In today's episode, we're going to talk about five easy ways to get started with your SEO. 00:00:18 - See Where You Are Now. Check Out Your Rankings in an SEO Tool.
00:03:15 - Get Your Most Important Keywords Into Your Website Top Nav.
00:06:36 - Develop Stand-Alone Pages for Your Important Products and Services.
00:09:09 - Think of All the Places You Control and Make Sure Your Full, Correct URL Is Included.
00:12:24 - Understand Your Google My Business Ranking and Complete Your Profile.
For more on the tools and tips in this episode, please visit: https://www.dodgeballseo.com/
In today's episode, we're going to talk about how your marketing changes when you grow geographically.
00:01:17 - Consider How You Look Now in Terms of Service Area and Placement in Search Engines.
00:03:17 - How Should Businesses That Are Expanding Thinking About How They Present Their Service Area Online?
00:08:16 - Plan for How Your Google Maps Listing Will Support Your Stated Service Areas.
00:12:53 - How Should Expanding Regions Affect Content Planning?
For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/
In today's episode, we're going to talk about a big item in the news lately, and that is maintaining your ability to market without third-party cookies.
00:00:25 - What Are Third Party Cookies?
00:04:15 - Build Your Social and Email Audiences.
00:06:32 - Develop Your SEO, Content, and Affiliate Programs.
00:09:28 - Use Video Content to Solve Problems and Questions.
00:12:40 - Understand Where You Are in Having a Real Sales Funnel.
For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/
https://www.cnn.com/
In today's episode, we're going to talk about marketing post-coronavirus and how to change your marketing in this new reality that we live in.
00:01:21 - Be Ready to Market Your Staffing Needs on an Ongoing Basis.
00:04:40 - Close Gaps in Your Tracking to Know Your ROI. i.e., Call Tracking.
00:06:40 - Be Prepared for a More Remote Workforce.
00:09:51 - If You Go More Remote, Move to Web-Based Management Tools.
00:13:45 - Keep Life Positive.
For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/
https://www.callrail.com/
https://analytics.google.com/
https://zoom.us/
https://meet.google.com/
https://basecamp.com/
https://asana.com/
https://www.hubspot.com/
https://quickbooks.intuit.com/
https://slack.com/
In this episode, we're going to talk about the subject of cold emailing and how it's not dead like you've probably heard. We'll talk about the main two types of emails: newsletters or opt-in emails and cold emails.
00:01:00 - What Is a Cold Email Compared to an Opt-in Email?
00:02:33 - Is Cold Emailing Allowed? (disclaimer)
00:06:08 - What Platforms Enable Marketers to Use It?
00:09:44 - What Are the risks?
00:14:30 - What Does It Look Like when Done Well?
Tags: newsletter, opt-in email, cold emails, CAN-SPAM act, email spam, Constant Contact, MailChimp, Hunter.io, Woodpecker, SmartReach, GMail, Outlook, HubSpot
For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/
Video is huge in today's marketing landscape, and so in this episode, we're going to talk about the five most important things to consider when deploying video in your internet marketing strategies. We discuss providing a 360-degree overview on your homepage, adding video to service and landing pages. We also talk about their usage on social channels and in email newsletters.
00:00:50 - Provide a 360-degree Overview on Your Home Page
00:04:52 - Dig into the Details on Your Services Pages
00:07:07 - Increase the Conversion Rate on Ad Landing Pages
00:09:36 - Share a Regular Flow of Content on Your Social Channels
00:11:49 - Highlight Your Best Topics in Email Newsletters
For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/
In this episode, we're going to help you understand the pros and cons of the different advertising channels that are available in online media. We discuss Google Search, Facebook, Instagram, LinkedIn, Banner Display, and YouTube!
00:01:42 - Google Search
00:03:55 - FB/Insta
00:08:06 - LinkedIn
00:12:24 - Banner Display
00:15:04 - YouTube
Tags: google search, search advertising, ppc, paid search, facebook ads, instagram ads, b2b advertising, google display network, facebook, instagram, linkedin, banner display, youtube
For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/
Over the years, various marketing sources have claimed that SEO is dead. In this episode, we talk about why SEO is actually not dead with five reasons why SEO will likely be relevant in the future.
00:01:06 - There's a Balance: Access to Information vs. Search Engine Priorities
00:04:57 - SEO Is Website Architecture, Offsite Factors, and Content Strategy
00:07:47 - New Devices Are Changing Voice Search
00:10:16 - Search Volume Is Increasing, so Complexity Is Increasing
00:12:17 - Business Find It Converts Better Than Ads
Tags: seo, web architecture, backlinks, content marketing, voice search, digital advertising, ppc, paid search
For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/
In marketing, healthcare providers get a lot of things right when it comes to healthcare, but they get a lot of things wrong when it comes to communicating and marketing to the public. This episode will go over the things that healthcare providers and healthcare marketers get wrong and how to fix them.
- Understanding Online Reputation Management
- See Patients as Consumers Who Are Busy. Follow Up!
- Turn Reputation Management into Operational Excellence
- Take a Cue from Elective Services and Modernize Your Ability to Predict Cost
- Get Help so You Can Focus on Your Craft
For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/
SEO can always improve. A better rank in search results pages often boils down to having key processes and checklists in place. It's more important than ever to:
00:00:31 - Understand and Use Core Web Vitals
00:03:25 - Use Meta Descriptions Well
00:05:56 - Know Your Competitors and Their Online Activity
00:09:52 - Use Video Content on Key Pages
00:12:30 - Understand Your Robots.txt
For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/
Making your online identity as high-profile as possible involves a combination of SEO updates and usability fixes. Here's how to jump-start the process.
00:00:52 - Avoid Confusion With Your Domain Name for SEO
00:04:10 - Know and Monitor Your Domain Authority
00:06:05 - Make Phone Calls and Phone Numbers User-Friendly
00:10:12 - Know How Well You Rank for Branded Searches
00:13:42 - Keep Your Keyword Research Current
Tags: SEO, keywords, domains, websites, branding
For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/
Off-site SEO is all about managing your presence on reputable sites and building up your linked pages. Here's how to get a build a strong online presence beyond your website:
00:00:19 - Create Steady and Valuable Social Media Content
00:03:48 - Use All of Your Websites/Profiles to Support Each Other
00:06:34 - Use Directories and Online Listings to Gain Inbound Links
00:09:28 - Use Consistent Contact Info Everywhere
00:12:15 - Make Your YouTube Channel Branding Complete
Tags: YouTube, directories, SEO, backlinks, websites
For more on the tools and tips discussed in this episode, please visit:
https://www.dodgeballseo.com/
https://www.advicelocal.com/
https://www.synup.com/
https://studio.youtube.com/
Simple website updates and maintenance can keep your web content more visible in search engine results. Be sure to set up and monitor the following areas:
- Have Site Backups in Place
- Keep Your CMS and Plugins Up to Date
- Implement Google Search Console
- Connect Your Email to Google Analytics
- Keep Sitemaps Working and Updated
For more on the tools and tips we discussed in this episode, please visit:
https://www.dodgeballseo.com/
https://analytics.google.com/
https://search.google.com/
Link-building strategies include on-site and off-site SEO best practices. Here's how to improve your domain authority by linking pages.
- Make Sure You're Interlinking Your Pages
- Look for Back-Linking Opportunities
- Look for Local Link Opportunities
- Post to Q+A Sites
- Make Sure Off-Site Links Open in a New Tab
For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/
Website maintenance and SEO go hand in hand. Making these improvements can also boost your ranking on search engine results pages.
- Make Sure Your Site Is ADA Compliant
- Make Sure Your Site Is W3C Compliant
- Remove Duplicate Meta Descriptions
- Remove/Rename Duplicate Page Titles
- Remove/Update Duplicate Content
For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/
https://www.accessibe.com/
https://www.screamingfrog.co.uk
Getting content marketing results includes strengthening weaknesses and fixing errors. Here are five content marketing improvements you can start making today.
- Optimize Your Top Pages
- Delete Irrelevant Content
- Implement Question Keywords
- Ensure Each Page Has 300-500+ Words
- Identify and Use Guest Bloggers
For more on the tools and tips we discussed, please visit:
https://www.dodgeballseo.com/
http://www.quora.com/
https://www.answerthepublic.com/
Marketing analytics double as key performance indicators (KPIs) for website performance and usability. As a performance marketing agency, here are 5 metrics we recommend tracking:
- Track Page Speed and Load Times
- Check Domain Authority (Moz)
- Watch Keywords Ranked/Sum of Ranks (SpyFu)
- Monitor Crawlability Scores and More (SEMRush)
- Understand Time on Site
For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/
https://developers.google.com/speed/pagespeed/insights/
https://analytics.google.com
https://www.moz.com/
https://www.spyfu.com/
https://www.semrush.com/
Broken websites increase bounce rates, decrease conversions, and hurt search engine optimization (SEO). Here are some key vulnerabilities to address:
- Find and Fix: Broken Links
- Find and Fix: Broken Images
- Find and Fix: Meta Descriptions and Titles
- Find and Fix: Image Optimizations
- Find and Fix: Website Search Box
For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/
https://www.raventools.com/
https://www.semrush.com/
https://www.screamingfrog.co.uk
https://analytics.google.com/analytics/web/provision/#/provision
Using SEO tools can empower you to make critical changes that improve search engine optimization (SEO). To focus your efforts, ask:
- How Is Local Visibility on Listing Tools?
- Would Plugins Help Your SEO?
- Are GSC Crawl Errors Being Fixed?
- Are Bing Crawl Errors Being Fixed?
- Is a CDN in Use and Working?
For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/
https://www.synup.com/
https://www.advicelocal.com/
https://www.yoast.com/
https://www.search.google.com/
https://www.bing.com/webmaster/
https://www.cloudflare.com/
Improving site usability and search engine optimization (SEO) go hand in hand. To make your site work for both users and bots:
- Monitor and Fix Pagespeed
- Be Sure Your Site Is Fully Responsive
- Use "Big Idea" Content Marketing on Main Pages
- Install and Learn from a Heat Map
- Be Sure Forms Are Working (and Simple)
For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/
https://www.hotjar.com/
https://www.crazyegg.com/
https://developers.google.com/speed/pagespeed/insights/
Customer engagement is easiest when you meet them where they're already most active online. To evaluate social media marketing, ask:
- Are Good Social Channels in Use?
- How Strong Is Social Engagement?
- Are Social Channels Listed in the Footer?
- Are All Social Channel Settings Used?
- Is the Social Hashtag Approach Effective?
For more on the tools and tips in this episode, please visit https://www.dodgeballseo.com/.
Improving website usability requires ongoing evaluation. We recommend starting with questions like these:
- Does the Top Nav Work Well?
- Is There Enough Home Page Content?
- Does the Website Establish Credibility?
- Are There Pages for Major Services?
- Do Key Pages Communicate Well?
For more on the tools and tips discussed in this episode, please visit:
https://sensible.com/dont-make-me-think/
https://www.dodgeballseo.com/
Website headers can either clutter websites or improve usability and SEO. It depends on the choices you make. Here are some things to check:
- Is the Logo in the Header?
- Is There a Link to a Form in the Header?
- Is There a Clickable Phone Number in the Header?
- Is the Header Sticky for Mobile?
- Is the Nav Hierarchy Simple and Focused?
For more on the tips and tools in this episode, please visit https://www.dodgeballseo.com/.
Using SEO keywords on every page of your website is possible without getting clunky and redundant. Here's what Michael and Chris recommend:
- Use Keywords in URLs
- Hyphenate URLs for SEO
- Optimize H1 Titles with SEO Keywords
- Keep Page Titles Short for SEO
- Use Keywords in the First Few Paragraphs
For more on the tools and tips discussed in this episode, please visit:
https://www.dodgeballseo.com/.
Digital marketing and excellent customer service go hand in hand. In this episode, Michael talks with Groundwork CEO Jeff Wraley about bringing digital tools together with personable service.
- What Is Groundwork and What Is Your Mission?
- What Do Companies Forget When it Comes to Customer Experience?
- How Have You Seen Digital Marketing Come Together with In-Person Service?
- What Has Been The Biggest Surprise from Your Digital Marketing?
- What Marketing Tools Do You Like or Recommend?
For more on what we discussed in this episode, please visit:
https://hellogroundwork.com/
https://www.dodgeballseo.com/
https://marcussheridan.com/they-ask-you-answer/
Optimizing website images includes choosing great pictures and labeling them well. Here's what to do on your site.
- Use High Quality Images
- Size Images Correctly
- Optimize Image Filenames
- Optimize Image Alt Text
- Use and Optimize Image Captions
For more on the tools and tips discussed in this episode, please visit:
https://www.dodgeballseo.com/
Google My Business (GMB) gives critical info at a glance, and you need it complete for better SEO. Here's what to do:
- Claim Your GMB Listing
- Complete and Update Your GMB Listing
- Know Your Goal for Google Star Ratings
- Set Up a Workflow to Get Reviews
- Have a Set Process for Responding to Reviews
For more on the tools and tips discussed in this episode, please visit:
https://www.dodgeballseo.com/
https://www.google.com/business/
https://maps.google.com/
https://www.birdeye.com/
Adding service area information to web pages is essential for local SEO. Here's what to do:
- Get Your Team on the Same Page About Your Service Area
- Update Geographic Info in Search
- Add Geographic Info in Header and Footer
- Keep Location Up to Date in Online Directories
- Build Location Info into Content Marketing
For more on the tools and tips discussed in this episode, please visit:
https://www.dodgeballseo.com/
https://www.google.com/business/
https://www.bing.com/maps/
The world changes fast. Is your business ready? Michael Utley asks Matt Streiff of The Budd Group how they've adapted their business:
- How Has COVID Changed Serving Customers?
- How Do You Consider Local and Regional Factors in Sales and Delivery of Services?
- Where Does The Budd Group Look for Innovative Ideas?
- How Does The Budd Group Use Video for Marketing?
- What Marketing Tools Do You Like or Recommend?
For more on the tools and tips discussed in this episode, please visit:
https://www.buddgroup.com/
https://www.dodgeballseo.com/
https://www.salesforce.com/
https://www.wistia.com/
https://www.soapbox.com/
https://www.hootsuite.com/
https://www.pardot.com/
When planning a content marketing strategy, asking the right questions can set you up for success. Get answers to these questions with your marketing team at the table:
- Is There a Content Strategy in Place?
- Does the Site Feel Sterile or Human?
- What Are the Most Valuable Pages?
- Is the Content Compelling on Key Pages?
- Is There Good FAQ and Q&A Content?
For more on the tips and tools discussed in this episode, please visit https://www.dodgeballseo.com/
Tracking website analytics and improving website security are easier with automated tools. Here's what Michael and Chris recommend:
- Install and Use Google Analytics
- Install and Use Google Search Console
- Install and Use Bing Webmaster Tools
- Purchase and Update SSL as Needed
- Force All Traffic to HTTPS
For more on the tips and tools discussed in this episode, please visit:
https://www.dodgeballseo.com/
https://analytics.google.com/
https://search.google.com/
https://www.bing.com/webmasters/about
If you're a general contractor or in a trades business, Michael and Chris have tips for how to increase your website conversions to improve lead generation:
- Give a "Big Idea" of What You Do
- Make "Contact Us" Actions Clear and Easy
- Use Mobile-First Thinking
- Use a "1-2-3" Structure for Content
- Tell Site Visitors What to Expect
For more on the tools and tips discussed in this episode, please visit https://www.dodgeballseo.com/
Video is critical for improving marketing performance and website conversions. Here's why, and how to use video:
- Make Your Ad Landing Pages Convert Better
- Make Your Home Page Convert Better
- Remember: YouTube Is a Search Engine
- Make Your Services Pages Convert Better
- Make Your Social Media More Engaging
For more on the tools and tips in this episode, please visit:
https://www.studio.youtube.com/
https://www.dodgeballseo.com/
Service pages are a great way to build credibility and engagement online. Michael and Chris discuss how to optimize service pages for SEO:
- Make Service Pages More than Minimum Length
- Use Both Technical and User-Friendly Service Keywords
- Answer Real Customer Questions in Service Q&As
- Build and Link to Sub-Service Pages
- Avoid Salesy CTAs
For more on the tools and tips in this episode, visit:
https://www.dodgeballseo.com/.
Michael and Chris are ready to talk about search advertising. Here's how to plan a successful paid search campaign:
- Use Bottom Funnel and Middle Funnel Keywords
- Give People a Reason to Click
- Make Sure You're Measuring Everything That Matters
- Drive Traffic to Unique Landing Pages
- Make Follow-Up a Priority
For more on the tools and tips in this episode, visit:
https://www.dodgeballseo.com/
https://www.callrail.com/
https://www.phonewagon.com/
Blogging for SEO comes down to simple actions you can take with each blog to improve search rankings. Michael and Chris discuss how to:
- Create Helpful, Valuable Blogs
- Blog for Your Audience, Not Your Peers
- Answer Questions Your Customers Ask
- Use Real Insights in Every Blog
- Make Blogs Personal to Pain Points
For more on the tools and tips discussed in this episode, please visit https://www.dodgeballseo.com.
Michael and Chris are back to discuss how to create strong video marketing content. Here's what they suggest:
- Use Popular Content Formats (Hot Topics, How-Tos, and More)
- Create Videos for Your Audience
- Answer Customer Questions with Video
- Give Away Knowledge in Video Content
- Address Customer Pain Points Using Video
For more on the tools and tips discussed in this episode, please visit https://www.dodgeballseo.com.
When advertising on social media, don't waste time and money. In this episode, Michael and Chris discuss some social media ad best practices:
- Advertise Using Key Target Audience Data
- Choose the Best Platform for Social Ads
- Use Headlines that Focus on Future Benefit or Current Pain
- Use Images the Stop the Scroll
- Set Specific Social Ad Goals (and Track Them)
For more on the tools and tips discussed in this episode, please visit:
https://www.dodgeballseo.com/
https://www.bullhornmedia.tv/
https://www.analytics.google.com/
Optimizing YouTube for SEO means improving your chances of showing up in the world's 2nd biggest search engine. In this episode, Michael and Chris discuss how to:
- Use Keywords to Optimize YouTube
- Complete Your YouTube Profile for SEO
- Use Subtitles and Captions to Optimize YouTube
- Use High-Quality Custom YouTube Thumbnails
- Use YouTube Playlists to Improve SEO
For more information on the tools and tips mentioned in this episode, visit:
https://www.dodgeballseo.com.
Email marketing is versatile, and it's important to use it strategically. In this episode, Michael and Chris discuss how to plan email marketing to get results.
- Use Cold Email Sequences for Prospecting
- Nurture Audiences and Cross-Promote with Email Newsletters
- Promote Products and Services by Category with Ecommerce Emails
- Use Email Automation to Close Sales and Orders
- Grow Your Email List with Valuable Content
For more information on the tools and tips mentioned in this episode, visit https://www.dodgeballseo.com/.
Optimizing LinkedIn pages for SEO is a smart way to grow your business. In this episode, Michael and Chris discuss how to make your LinkedIn stand out for search:
- Choose and Use Keywords for Your LinkedIn Tagline
- Write a Detailed LinkedIn "About" Section
- Update LinkedIn Regularly with Fresh Content
- Keep Your Company LinkedIn Updated and Accurate
- Choose High-Quality Images for Your Company LinkedIn
For more information on the tools and tips mentioned in this episode, visit:
https://www.dodgeballseo.com/.
Online marketing KPIs go beyond impressions and clicks. In this episode, Michael and Chris recommend some digital marketing KPI best practices:
- Set Analytics Priorities
- Use Google Analytics Goals
- Pick Your Marketing KPIs for Better ROI
- Create Marketing Dashboards
- Develop Awareness Across Your Organization
For more information on the tools and tips mentioned in this episode, visit:
https://www.dodgeballseo.com/
Google Core updates can make SEO and website conversions more complicated. Here's what Michael and Chris recommend for consistent site performance:
- Fresh, Steady, Relevant Content Is Critical
- Monitor and Work to Improve Your Page Speed
- Use Best Practices for Access and Usability
- Monitor and Understand Changes in Traffic
- Be Mobile-Ready
For more on the tools and tips discussed in this episode, visit:
https://developers.google.com/speed/pagespeed/insights/
https://www.dodgeballseo.com/
A great landing page can generate leads and improve search rankings. Here's what Michael and Chris recommend for website landing pages that convert:
- Create a Good Landing Page CTA
- Put Forms and Contact Info "Above the Fold"
- Use Social Proof on Your Landing Pages
- Use Video on Landing Pages
- Get Rid of Distractions
For more information on the tools and tips in this episode, please visit https://www.dodgeballseo.com/
Keyword use is important for SEO, but keyword mistakes hurt search engine rankings. In this episode, Michael and Chris discuss how to avoid common keyword mistakes. They'll cover:
- Keyword Stuffing and Other Outdated Tactics
- Only Focusing on Visible Text
- Sites that are Still Not Mobile Friendly
- Skipping the Anchor Text
- Schema Unavailable
For more information on the tools and tips in this episode, please visit https://www.dodgeballseo.com/.
"Email marketing will never die. In this episode, Michael and Chris discuss why email marketing matters, and how to use it effectively. They'll cover:
- Learning Customer Email Preferences from Analytics
- Segmenting Your Email Audiences
- Automating Key Email Sequences
- Planning Email Content Efficiently
- Integrating Email with Site Content
For more on the tips and tools used in this episode, visit:
https://www.dodgeballseo.com/
There are many strong SEO tools, but which ones are best for your business? In this episode, Michael and Chris discuss some SEO tools they use, and how to get the most out of them. They'll cover:
- How to Choose and Use SEO Tools
- SpyFu Overview: Pros and Cons
- SEMRush Overview: Pros and Cons
- Keywords Everywhere: Pros and Cons
- Raven Tools: Pros and Cons
- Google Keyword Planner
For more information on the tools and tips in this episode, visit:
https://www.spyfu.com/
https://www.semrush.com/
https://www.keywordseverywhere.com/
https://www.raventools.com/
https://ads.google.com/home/tools/keyword-planner/
https://www.dodgeballseo.com/
Social media advertising is different from other online advertising, but how? In this episode, Michael and Chris discuss the purpose and focus of social ads, including:
- How Social and Paid Search are Different
- How Social Ads Differ from Social Content Marketing
- Social Advertising for Brand Awareness
- Social Advertising for Audience Growth and Nurturing
For more information on the tools and tips in this episode, visit:
https://www.dodgeballseo.com/
Local SEO helps people find "businesses near me". In this episode, Michael and Chris discuss improving local SEO. Here's what they recommend:
- Make Websites Mobile and User Friendly
- Grow Reviews at Google My Business (GMB)
- Improve Site Speed and Security
- Manage and Update Critical Business Information
- Get Local Links and Listings
For more information on the tools and tips in this episode, visit:
https://www.podium.com/
https://developers.google.com/speed/pagespeed/insights/
https://www.dodgeballseo.com/
A new year is just around the corner! In this episode, Michael and Chris predict SEO trends to watch in 2021. They'll discuss:
- BERT/Smarter Search Bots
- Keyword Tool Reliability
- Time Needed to Rank Pages
- Alternative Search Engines
For more on the tools in this episode, visit:
https://www.spyfu.com/
https://www.semrush.com/
https://www.dodgeballseo.com/
Domain authority is score (from 1-100) that sums up how valuable your site and content are. In this episode, Michael and Chris discuss improving domain authority with:
- Inbound Links
- Site Architecture
- Social Media
- Listings
- Networking/PR
For more on the tools in this episode, visit:
https://www.semrush.com/
https://www.google.com/business/
https://www.quora.com/
https://www.wikipedia.com/
https://www.dodgeballseo.com/
Managing your online presence is critical to effective healthcare marketing. In this episode, Michael and Chris discuss reputation management using:
- Website Design
- Listings/Directories
- Reviews
- Off-Site Audits
For more on what we discussed in this episode, visit:
https://www.healthgrades.com/
https://www.google.com/business/
https://www.dodgeballseo.com/
If your healthcare company has not shifted to a consumer-driven business model, new patient acquisition will falter. In this episode, Michael and Chris discuss how to fill those gaps:
- Utilizing a Website
- Never Missing Calls or Emails
- Streamlining Scheduling
- Training Staff in Sales, Marketing, and Customer Service
For more on the tools discussed in this episode, visit:
Zapier: https://www.zapier.com/
ScheduleOne: https://www.scheduleone.com/
Calendly: https://www.calendly.com/
DodgeballSEO: https://www.dodgeballseo.com
Not all SEO is about getting new leads. In this episode, learn how to improve SEO for your existing audience:
- Get a Regular SEO "Weather Report"
- Scan Your Site and Correct Errors
- Keep Creating Content
- Check Google Search Console and Google My Business
- Know Keywords Your Audience Uses
- Use Best Practices with UX/Heat Maps
For more information, visit:
SEMRush: https://www.semrush.com
Raven Tools: https://www.raventools.com
Google Search Console: https://search.google.com/search-console/welcome
Google My Business: https://www.google.com/business/
HotJar: https://www.hotjar.com/
Economic downturns happen, but they don't last forever. In this episode, Michael and Chris discuss how to keep growing your business during a downturn:
- Focus on Existing Relationships
- Generate New Ideas
- Kill Winter (Or Any Slow Season)
- Store Up Ammo
- Get Aggressive
- Stay Positive
For more SEO and digital marketing tips, visit https://www.dodgeballseo.com/.
Your domain is an important business identifier. In this episode, Michael and Chris discuss website domain best practices:
- How to Optimize the Domain Name
- Domain Mistakes to Avoid
- Buying Older Domains
- Domain Extensions
- Reputation Management
For more digital marketing tips and resources, visit https://www.dodgeballseo.com/.
You want to improve SEO, but where do you start? In this episode, Michael and Chris discuss the three pillars of SEO:
- Content
- Site Architecture
- Offsite Factors
Get tips on what to prioritize, and how to integrate these three critical elements for better search engine rankings.
For more on the tools and tips in this episode, check out:
Google Page Speed Tool: https://developers.google.com/speed/pagespeed/
DodgeballSEO: https://www.dodgeballseo.com/
Breaking into video marketing improves marketing outcomes across the board. In this episode, Michael and Chris cover:
- Advantages of Video Marketing
- FAQ Videos
- Behind-the-Scenes/"Slice of Life" Videos
- Testimonials
- Video podcasts
For more digital marketing tips, visit https://www.dodgeballseo.com/.
Websites are built to generate leads by converting clicks into customers. In this episode, Michael and Chris discuss:
- Where to Put Phone Numbers and Lead Capture Forms
- How Your Offline Phone Experience Works with Your Website Design
- Image Tips
- Lowering "Threat Level" on your CTAs
- How to Leverage Social Proof
- When to Implement Multi-Step Forms
For more on the tools and tips discussed in this episode, check out:
Influence by Robert Cialdini
https://www.dodgeballseo.com/
Much of your website content can improve search engine rankings. In this episode, Michael and Chris discuss the best content formats to improve SEO:
- Blogs
- Localization Pages
- Service Pages
- Sub Service Pages
- "Industries Served" Pages
- Support Pages
For more SEO strategies and marketing tips, visit https://www.dodgeballseo.com/.
In our first CEO interview, Micheal talks with Tim Flood, CEO of Trico Painting. Get a CEO's insights about:
- Starting a Business
- Pros and Cons of Business Ownership
- Knowing When to Shift Your Focus
- Successful Management
- Company Culture
Visit Tim's business to learn more about his story at https://www.tricopainting.com. For more marketing tips, visit https://www.dodgeballseo.com/.
Storytelling and strategy are key in content marketing. In this episode, Michael and Chris discuss:
- Top Content Formats and How They Work Together
- Video Marketing and How to Simplify It
- What to Prioritize in your Content Marketing Plan
- The "Downstream" Approach to Content Planning
- What Content Marketing Planning Might Look Like for Your Business
For more information on the tools and tips in this episode, visit https://www.dodgeballseo.com/
Each type of digital ad helps you meet different performance marketing goals. In this episode, Michael and Chris discuss the most effective online advertising methods. They'll cover:
- Why Internet Advertising is So Effective
- Text Ads and Their Benefit for Paid Search
- Why to Invest in Retargeting Ads
- Banner Ads: Why Affinity Matters
- Product Ads: When to Use Them
- Social Ads: How They Boost Results
For more information on the tools and tips in this episode, visit https://www.dodgeballseo.com/
There are numerous Key Performance Indicators (KPIs) that tell you how your marketing is going. In this episode, Michael and Chris discuss:
- How to Decide What Metrics Matter
- How to Use Your Sales Funnel to Choose KPIs
- Marketing Actions You Can Track (And How to Measure Them)
- Strategies to Avoid
- How Marketing Metrics are Tied to Channels and Campaigns
- 3 Ways to Gauge Your KPIs for Relevance
For more marketing and SEO tips, visit https://www.dodgeballseo.com.
Choosing a Content Management System (CMS) can be stressful without expert guidance. In this episode, Michael and Chris discuss how to pick a CMS for your business, and what features to look for. They'll cover:
- Pros and Cons of Craft CMS and Wordpress
- Why Page Speed is King
- Why Hosting Matters
- How to Adapt CMS Pages for Better Performance
For more about the tools and resources discussed in this episode, visit:
Wordpress: https://www.wordpress.com
Craft CMS: https://www.craftcms.com
Google Page Speed Tool: https://developers.google.com/speed/pagespeed/insights/
Significant insights about your competitors' digital marketing and SEO performance are publicly available. In this episode, Michael and Chris discuss the importance of tracking the following competitor metrics:
- SEO Keyword Performance
- Online Reviews
- YouTube/Video Marketing
- Inbound Links
- Social Media Engagement
- Online Marketing Performance Over Time
For more information about the tools discussed in this episode, visit:
- SEMRush: https://www.semrush.com/
- SpyFu: https://www.spyfu.com/
Keywords are the building blocks for a successful SEO and online marketing. But how do you know where to start? In this episode, Michael and Chris discuss:
- The Benefits of Keyword Tools (and Which Ones to Use)
- Google Suggest
- Competitor Keyword Research (and How to Do It)
- Keywords Everywhere: the Browser Add-On with Keyword Insights
- How Google Ads (AdWords) Can Help
- How Regional and National Searches Factor In
For more information about the tools discussed in this episode, check out:
SEMRush: https://www.semrush.com/
SpyFu: https://www.spyfu.com/
Google (Suggested Search Terms): https://tinyurl.com/yaqaqt6x
Keywords Everywhere: https://www.keywordseverywhere.com/
Google Ads (AdWords) Keyword Tool: https://ads.google.com/home/tools/keyword-planner/
Quora: https://www.quora.com/
AnswerThePublic: https://answerthepublic.com/