The Chase Sagum Podcast: Recent Episodes
Chase Sagum
Real, practical Digital Marketing ideas and concepts to help you in your business. With sprinkles of NBA and politics from time to time.
There are 2 really obvious ways to stand out that I think "lesser minds" quickly resort to. That's 1) controversy and 2) sensationalism. I'm not a fan of those two methods and think they are at the root of the many problems we have in our media today. So I want to explore some deeper, more interesting concepts with you.
1) Early Adoption
DME = Not just entire social media platforms, but specific features that are rolled out for those platforms. Great example of this is Instagram stories. Also Twitter's new live audio feature.
2) Enter a room after many have left
DME = Facebook pages are a great example of this. Many brands are leaving suspending their efforts due to the algorithm changes. That means now is a great time to stand out.
3) Cross the relevancy spectrum
DME = Snapchat is a great example of this. Mostly used a place for young people to "snap" photos and video with filters back and forth to one another. Not exactly a business environment. Which is why very few people are on there talking business. You can.
4) Go deeper on a subject or topic then anyone else is currently willing to go
DME = This is more in terms of content. Things you publish online. A great way to stand out is to deeper into certain subjects related to your brand. There are always greater levels of depth that people are not yet willing to go.
5) Go to an insane level of detail. Inspiration = Jiro Dreams of Sushi
DME = The same applies here in terms of detail. The craftiness and detail in regards to everything you do online. How your website is built and designed. How your Linkedin profile is laid out and the detail with which you use to describe your past experiences and expertise. Etc.
6) Think about "standing out" in terms of how you stand out to 1 person. Rather than thinking about how you stand out to a large amount of people.
DME = Don't think you're not standing out simply because you're not getting as many "likes" or "engagements" as others. These are vanity metrics. They can be great indicators of your ability to stand out but contextually they don't explain the entire story.
Today we discuss the new Nike Ad featuring Colin Kaepernick and why it's a terrible idea. We also discuss what we can learn from this for our own brands. Particularly, how taking a political side on certain issues can be divisive and tear your audience in half.
Today I'm reviewing with you two productivity growth hacks that have been absolute game changers for me in my business and career. I'm sharing them with you as well as some technical details behind how I do them and all the benefits I get from them.
Let's get more efficient with our time and solve more problems at the same time.
Something really interesting is happening with Wal-Mart https://www.fool.com/investing/2018/08/19/walmarts-ecommerce-investments-are-paying-off.aspx
They posted 40% online sales growth last quarter
Plan on reading pretty much the entire Montley Fool article
How is it doing all this? The new Click & Collect experience. https://markets.businessinsider.com/news/stocks/walmarts-stock-price-e-commerce-business-grows-faster-than-amazons-2018-8-1027471160
What does this mean?
1) Wal-mart is working to maintain it's corner of retail shopping. That being the world of groceries
2) Groceries from a logistics perspective is the hardest part of transitioning to online retail. Which means if Wal-mart continues to do this well, the next step to non-grocery goods will be much easier to accomplish for them at scale
3) Which means Amazon will have real competition
4) Grocery pickup is a massive user experience improvement. While it's not as good as delivery, it's incredibly more efficient than the traditional way of buying your groceries.
5) Nobody is better positioned than Walmart to absolutely dominate the grocery pickup and/or delivery service
6) Yes Amazon ownes this space right now.. 49% of all ecommerce retail spend is on Amazon! But… Ecommerce retail spend only represents about 10% of all retail spend. That other 90% is happening offline. And Walmart is best positioned to usher in a big share of that if they continue down this path. https://techcrunch.com/2018/07/13/amazons-share-of-the-us-e-commerce-market-is-now-49-or-5-of-all-retail-spend/
What does this have to do with digital marketing?
1) I believe Walmart will become an online sellers paradise soon. Similar to Amazon's Seller Central
2) Walmart and Google are going to continue to work together to compete with Amazon. #mutualinterests
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Back in August of last year (2017) Google and Walmart partnered to integrate walmart products with the Google Assistant (voice search) https://blog.walmart.com/innovation/20170823/walmart-google-partner-to-make-shopping-even-easier-heres-how https://www.blog.google/products/assistant/shop-walmart-and-more-your-favorite-stores-faster/
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Back in March, Walmart and Google partnered on google's new feature called Shopping Actions. https://www.cpcstrategy.com/blog/2018/03/google-shopping-actions-program/ https://mashable.com/2018/03/19/google-walmart-shopping-vs-amazon/#hn_qTL_G_sqt
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In July of this year, Walmart partnered with Waymo (a subsidiary of Alphabet a.k.a google). Waymo has launched a test program in Arizona for Walmart for self-driving grocery delivery. https://mashable.com/2018/07/25/waymo-walmart-partnership-amazon-google/#4zPAvEP6_qqb
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But the partnership between Walmart and Google has much more significance for both companies: https://www.entrepreneur.com/article/302243
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Oh yeah = back in 2016 this happened https://news.walmart.com/2016/08/08/walmart-agrees-to-acquire-jetcom-one-of-the-fastest-growing-e-commerce-companies-in-the-us
3) This partnership between the two will help you greatly if you are a Walmart.com seller. #thinkaboutit
Netflix looking to avoid the 30% Apple death grip bgr.com/2018/08/21/netflix-su…t-change-iphone-ipad/
Facebook comes out with a user rating system for fighting fake news www.thesun.co.uk/tech/7067261/fac…ing-score-check/
1 - Webinars that are shorter, to the point, jam packed with value
- repurpose as YouTube videos
- focus on solving problems, not your service or software
2 - Q&A on your website
- align with voice search
- think of every question under the sun regarding your line of work
- use natural language
- leverage Q&A schema
3 - Collect emails, hyper segmented and personalized email marketing with a long-term approach and strategy
- leverage an email marketing automation platform
- get super segmented
- build email drips based on those segments
- provide tons of value over a long period of time
- then sell
4 - Be a thought leader on Linkedin
- reference the episode on linkedin ideas you haven't thought of
- leverage your email list to drive linkedin engagement
5 - Build a free course
- I like using CourseCraft
- Give give give some more
- Collect emails
- Drive people to webinars
6 - Build a Facebook Messenger Bot
- one that solves problems, answers questions, helps people when they need help
- strictly provides value
- used to promote content in the future. Like your newsletter
Idea actually came from my wife and a new Yoga studio here in town
Applies to anything Local. Not just brick & mortar. Real estate agents, Personal trainers etc.
Everyone runs to Google and Yelp.
What if you run to social?
Facebook Reviews
Facebook + Instagram Ads
Target your geo area
Layered with a lookalike audience of your customers (leverage FB machine learning)
Coupon, discount, promo etc. .… for sharing w/ friends on Facebook
Leverage a local influencer
Document like crazy. Instagram stories are great for this. And so are other publishing types of course. Just publish… alot. Give people insight into how things work
Don't forgot to geo tag
Jackson asks: Why don't Instagram ads work like boosting posts on Facebook?
Charlie asks: When making Instagram ads, what are the key fundamentals?
Isaac asks: What is the best way to go about running Instagram ads for an eCommerce store?
Chris asks: Between Instagram ads and influencer marketing at instagram, which one is better in increasing sales and engagement?
Regina asks: What's the best way to use Instagram ads?
Kristen asks: How can I use an instagram ad to grow the followers based off my instagram account?
Scott asks: How effective are facebook ads in generating actual sales?
Lesley asks: How do I create the perfect Facebook ad?
Nick asks: What is a good CTR for a Facebook ad?
Anthony asks: How can I increase the actual reach of my facebook ads?
Lee asks: How do you manage facebook ad decay? (fatigue)
Paul asks: What are some tips for making visually appealing facebook ads?
A couple very important stories that we cover:
1) Google preparing to go back into China 2)Infowars getting kicked off all social platforms
The right email to the right person at the right time The importance of personalization You need an email automation platform You need high levels of segmentation You need email content that aligns with that segmentation You need really good content -Give some examples of newsletters you follow -I recommend subscribing to newsletters to get a better idea of how the best are doing this
Fortnite's decision NOT to sell app through the Google Play store variety.com/2018/gaming/news/fo…rollers-1202896114/ www.businessinsider.com/fortnite-epic…curity-2018-8
How is it they have this kind of leverage? What can we learn from what they've done? What other situations does this apply to?
- Invest in your brand outside of the major platform
- Build and execute an influencer strategy
- Find other platforms to leverage
- Build an amazing product or service
1) Stop "promoting" yourself or your company
2) DM's are amazing… if you're adding value
3) Be "OCD" about what content you are engaging with
4) Stay on your message
- Don't go for likes and engagements
- Go for connecting with the RIGHT people for you
5) Keep things inside Linkedin (keep it native)
6) Who cares about the algorithm… publish Linkedin Articles anyways
Final message = work to help make Linkedin more valuable for people. Do this and you will win!
Back in 2015, I wrote down a list of 33 things that I thought would disrupt the internet (in a good way) and the economy as a whole. In this episode of the podcast we are revisiting those notes to see how much I was wrong :)
This whole Facebook thing is getting completely out of hand. You now have Senators proposing massive sweeping legislation: www.theverge.com/2018/7/31/176328…y-paper-congress www.forbes.com/sites/alanwolk/20…ook/#15cb88cc6292
A review of the Cambridge Analytica Saga www.nytimes.com/2018/03/19/techno…ca-explained.html
In the very first episode of the 'Re-Readables' we are talking about the book 'The Obstacle is the Way' by Ryan Holiday. We discuss my notes from the book and some of the key learnings this book gives us.
Today we tackle a few questions posted by you about Facebook Ads. Not just the easy to answer ones. We get into some strategic and tactical details to try and help you improve your Facebook Ad campaigns. Questions we answer are listed below:
RJ asks "What is the secret to building successful Facebook ads?"
Kenji asks "What makes amazon sponsored ads more effective than google ads?"
Eugene asks: "What do the top 1% of PPC specialists do that the other 99% do not?"
Ashley asks: "What is the best Facebook Ads strategy for my dropshipping business?"
Chris asks: "What is a good Facebook audience size for targeting (for a SaaS business)? Should I target 2 million people, 100k, 50k, or 10k? What is the best option?"
Rose asks: "Do Facebook ads work?"
The Rock is forcing Hollywood to market movies smarter with social media. In this episode we talk about the Rock's social media strategy and how he is leveraging it to become Hollywood's biggest star!
How to create content for your brand by looking at it differently. Taking the perspective of "documenting" versus trying to create something cool. As well as some other related thoughts.
The underpriced attention of instagram stories for brands. I discuss the opportunities here for brands both on the social media and advertising sides of things.