Extreme Exposure: The Power of Personality Marketing: Recent Episodes
Jacki McLenaghan
There are many small business owners out there who are struggling with their marketing. They spend countless hours and unnecessary dollars on marketing that is not getting them anywhere. They look to other successful business owners, authors or speakers and they try to emulate what those people are doing. What is missing is the creativeness and uniqueness of your own personality infused into your marketing materials. Our show will include tips, tools and techniques to help you stand out from the crowd and have a far bigger impact in your industry. We will discuss how to create great and unique content, and how you can amplify your message.
Don't love sales? Well it is a big part of running a successful business (not to be obvious) but many people dread this part and miss many opportunities. Today's episode features international coach, author and speaker Wes Shaeffer who is THE Sales Wisperer. He is going to give ninja tips to get you over your sales and marketing hurdles.
Your story is one of the most important elements in your marketing PERIOD! Yet many business owners do not maximize the absolute potential that they have within their own vast experience and knowledge base. We hear non-convincing or generic stories that leave us to doubt the credentials of the marketer or even worse...not care or not listen at all.
In this episode we will be interviewing Ian Garlic from Orlando Florida who is a video expert and helps people discover and develop their own stories to make for more engaging content.
Learn how to discover and tell your story so it sells, and then harness your About Us page as a marketing tool. (hint: don't just post a resume)
In this episode we talk to expert networker and internet marketer Jorge Diaz talks about how to fill your live events and make sales doing it!
If you are a public speaker or if you use speaking in your business. You are going to want to hear this checklist type show that will help you lift your speaking business to new heights.
This is a jam packed episode where we talk to online community building expert Christina Kehoe about how to build a great online community as well as some super secret -ok not so secret- Twitter tips that will get you maximum exposure. Christina also was lucky enough to spend a day with celebrity online marketer, Gary Vaynerchuck and she shares some of her insights here. You are not going to want to miss this episode and make sure you have a note pad because the tips are hot and juicy.
Everyone knows that you need to be ONLINE to be making an impact in any industry these days. The only problem is that with all of the noise, technology and let's face it...confusion, it's hard to get yourself noticed and make that impact!
Our guest today is an online automation specialist who is going to talk about some great techniques that we can all use to make better content and to streamline our automation process.
If you have a service based business, are an author, speaker, trainer or consultant, then you more than likely have at least been flirting with the idea of turning your expertise into an online course. And although you know the impact an online course can have on your business…
… Every time you attempt to get your plan on paper your head feels like a cluttered mess.
Well our guest today is Megan Harrison who is an expert at helping her clients get organized, online and EXPOSED!
Learn all the tips and tricks you need to get your course online FAST!
Stop being a commodity! The biggest mistake that business owners are making these days is the fact that they are not utilizing the power of their own personality in their marketing materials. No longer are we selling a product, service or message. With so much noise and competition out there, we are only selling ourselves.
Many business owners are making some very common mistakes that are quite easy to overcome.
With special guest, Jay Fiset, best selling author and founder of the Creators Code and Millionaire Mastermind, Host Jacki McLenaghan will tell you the Seven Deadly Mistakes of Personality Marketing.
If you are looking to stand out from the crowd, then this show will give you many tips and insights on how to do that.
In today's episode we will go over the 10 biggest challenges that many entrepreneurs face and how you can make your path to success a lot smoother.
To get recognition in a big way, you need to be in the media. But with so many different formats these days it can make finding the right platforms very difficult.
What is the difference between radio and podcasts? What support do you need to gain media attention? How can you stand out from all the noise that is currently out there?
We will go over these and many more questions with Executive Producer Randall Libero. He has been involved in every kind of media platform that you can imagine and his wealth of knowledge will go very far in helping YOU get exposure through the media.
Meet Maximillian Krewiak. He's a young cinematographer went through some struggles and challenges trying to build a career and business that he loved. Many of us hear the old adage Do what you love and the money will follow! But many of us also know that this is not necessarily a fact. Max spent some time working and striving to to make a living in such a creative and field and for several years he tried to fit into the mold of what people thought he should be doing. Breakthrough's often happen when we are feeling the most discouraged. That is certainly the story for Max. The good news about being a creative entrepreneur is that you can use your strengths to figure our new and innovative ways of reaching your goals when you feel like giving up. Join us in today's episode when we hear about Max's journey and the surprising way he discovered to blend his passions and build a business that he loves AND THAT PAYS HIM
The number 1 reason that business owners struggle to gain exposure and brand awareness these days is simply because of one thing...
They do not have enough valuable, informative and entertaining content being delivered to their ideal clients on a consistent basis.
In today's market with so much information at our fingertips, to get ahead you must be producing videos, blogs, podcasts, radio shows and webinars, if you want to stand out. And...
With so much -not to be blunt but..- JUNK out there, you need to make your content COUNT!
It must reflect YOUR unique personality!
Our guest certainly knows how to make creative content work for her. She is the host of an evening weekly talk show with a variety of talent from Musicians to Artist and out of the box entrepreneurs. Laughters, booze and music!! It's called 'The Canadian Cougar Club' AND IT'S AWESOME!
She will talk about how to consistently create that unique content that gets attention.
What does personality marketing really mean and how can you promote yourself like a celebrity? Over the last 12 episodes there were a number of guests who each talked on a different component of how to really get more exposure, make more money and get your name out there in a big way. Today I am going to put it all together for you and go over 7 steps you need to take to get more exposure and promote yourself like a celeb.
Why do you need to be a celebrity?
If you are a business owner promoting yourself like a celebrity is a stone cold necessity. We have begun living in the age of the expert, everyone wants to be an expert and anyone can claim to be one as well. I hate to break it to you, being an expert is no longer good enough you need to be a superstar.
This episode will give you tips and tools on how to do just that.
Don't love sales? Well it is a big part of running a successful business (not to be obvious) but many people dread this part and miss many opportunities. Today's episode features international coach, author and speaker Wes Shaeffer who is THE Sales Wisperer. He is going to give ninja tips to get you over your sales and marketing hurdles.
Today we are talking about Extreme Exposure in one of it’s most literal and important uses….That’s right…Facebook. In particular all the ways that you can use Facebook to get your brand or message out there in a big way. br Our guest is Facebook Marketing Expert, Cody Barlow. Cody has a company called Black Bugle marketing and he also has worked for the small business marketing software company, Infusionsoft as their in house Facebook specialist for several years. br Today Cody is going to take some of the confusion out how to promote and market on Facebook. br If you’ve ever been baffled, confused or just plain fed up with Facebook Marketing, this show will help. br We will explore all of the ways that you can get past the noise and get out there on THE most popular social platform on the planet!
To get recognition in a big way, you need to be in the media. But with so many different formats these days it can make finding the right platforms very difficult. br What is the difference between radio and podcasts? What support do you need to gain media attention? How can you stand out from all the noise that is currently out there? br We will go over these and many more questions with Executive Producer Randall Libero. He has been involved in every kind of media platform that you can imagine and his wealth of knowledge will go very far in helping YOU get exposure through the media.
Pop quiz... Does your appearance matter when it comes to business? br Well of course you are going to say yes. We've all heard he adage Dress For Success but did you know that there is a lot more to the way you present yourself than just your clothing? br When you start getting more exposure and getting your name out there in a big way the more care you need to take with your overall image. You need to know the exact do's and don'ts of putting your best foot forward. br Our guest today is an image specialist who is going to show you exactly how to put your best foot forward.
With the ever growing popularity of protected content, in today's episode you will discover how using a membership site can help you grow your company profits immensely. Our special guest is the Co-Founder of Memberium, Micah Mitchel. He will talk about the ins and outs of developing a highly converting, and profitable membership site.
Branding is a complex process that can really make the difference in how much you stand out within your industry. It is also subjective and hard to pinpoint because of vibe and nuance. In this episode we are pleased to have the marketing coach, Misty Kortes share with us tips, tools and technique's to uplevel your branding and get the attention your company needs.
How much better would your marketing copy be if you knew how to talk in the exact way that your audience would personally relate to? This is a very special episode where we talk to personality and relationship expert Eileen Head on how to understand different personality types and how this can have a huge impact on your marketing success. Learn how to connect, communicate and create successful relationships in business and in life.
In today's world it is important to position yourself as an expert in your industry. It gives you credibility, trust and market value. But how we go about gaining this expert status is the most important factor that there is. People have a BS meter that is ultra sensitive these days and not to be cliche but....authenticity matters. br In this episode meet Rick Titan former WWE wrestler and leading expert on the topics of health, wellness and stress relief. br Rick will talk about what he learned in the ring and how he is using these lessons to elevate not only himself but also others on their quest for personal mastery. br The lessons learned in the ring also have a very powerful marketing message that I would like to share with you all.
Your story is one of the most important elements in your marketing PERIOD! Yet many business owners do not maximize the absolute potential that they have within their own vast experience and knowledge base. We hear non-convincing or generic stories that leave us to doubt the credentials of the marketer or even worse...not care or not listen at all. br In this episode we will be interviewing Ian Garlic from Orlando Florida who is a video expert and helps people discover and develop their own stories to make for more engaging content. br Learn how to discover and tell your story so it sells, and then harness your About Us page as a marketing tool. (hint: don't just post a resume)
ALL SUCCESSFUL PEOPLE KNOW HOW TO USE CREATIVITY TO ACHIEVE GREATNESS! They achieve mastery in themselves and they lead others to their highest capabilities by inspiring creative action. br Over and over again you will find that creative people earn higher incomes, they have more energy, they have more passion in life and also have a clearer overall sense of their own purpose. br Creativity Inspires Breakthroughs br However, here is the surprising part, is how often people claim that they are not creative. They mistakenly take creativity to mean being talented in artistic endeavors. Art is a bi-product of creativity, not the act itself. br Creativity Seeds Live Within Everyone! Just like building any other muscle, creativity is something you must work at to actually see results. You must cultivate a practice to achieve new standards of inspiration and inventiveness. br Success does not come without creativity, so it’s imperative to tap into yours.
It's not personal it's business! We've all heard that saying before, but what if getting personal was good for business? For the modern entrepreneur there's no longer idea of work-life balance. Work and life are one and the same and that means that relationships in both business and in life need to become more connected. It's not what you know, it's who you know has never been more important BUT...first we must throw away the agendas and begin to get real. When you surround yourself with supportive, intelligent and fun people, you can come up with ideas and perspectives that can be life changing. But making strong connections is not always as simple as one might think. What are the exact elements that make for great partnerships or joint venture relationships and how can we strengthen the quality of our networks?
In this episode, we'll talk to entrepreneurs, Sarah Laws, and Jennifer Neal about what it means to make great connections.
Stop being a commodity! The biggest mistake that business owners are making these days is the fact that they are not utilizing the power of their own personality in their marketing materials. No longer are we selling a product, service or message. With so much noise and competition out there, we are only selling ourselves. br Many business owners are making some very common mistakes that are quite easy to overcome. br With special guest, Jay Fiset, best selling author and founder of the Creators Code and Millionaire Mastermind, Host Jacki McLenaghan will tell you the Seven Deadly Mistakes of Personality Marketing. br If you are looking to stand out from the crowd, then this show will give you many tips and insights on how to do that.