The Week in Brand Storytelling: Recent Episodes
Dear Storyteller
Dear Storyteller created “The Week in Brand Storytelling” to give you instant insights into how the world’s best are using the tenants of brand storytelling to bring their marketing campaigns to life. Brand Storytelling is a crucial element in any content marketing strategy.
Join the TWIBS team of Mike Drysdale and Clare Reid as they interview the award-winning social media and digital marketing strategist, Meg Coffey. This episode, Meg provides Ryan Reynold’s x Peloton’s recent ‘And Just Like That’ campaign as an inspiring example of real-time marketing - her Call to Adventure. On The Trail of Trials, we discuss Twitter and the value it holds for networking. Finally, at the Peak of Mt. Marketer, Meg offers her perspective on what's over (blanding), what's now (community/niche/authenticity) and what's next (human touch + customer service/experience).
Episode Breakdown:
The Call to Adventure (Ryan Reynolds x Peloton) – 5:02
https://www.youtube.com/watch?v=N2OQc...
https://variety.com/2021/tv/news/ryan...
https://www.thedrum.com/news/2021/12/...
The Trail of Trials (Twitter) - 10:58
https://twitter.com/TexanMeg
https://twitter.com/smperth
https://twitter.com/state_of_social
https://twitter.com/coffey_tea
The Peak of Mt. Marketer (Blanding, Community/Niche/Authenticity, Human Touch + Customer Experience/Service) - 15:40
https://coffeyandtea.com
Dear Storyteller created “The Week in Brand Storytelling” to give you instant insights into how the world’s best are using the tenets of brand storytelling to bring their marketing campaigns to life. Brand storytelling and branded entertainment are crucial elements in any content marketing strategy. Like everything we produce, we’ve tried to do it in an entertaining and light-hearted way. If you have any suggestions or recommendations for future episodes, drop a comment below!
Website: https://dearstoryteller.com/
Instagram: https://www.instagram.com/dear_storyt...
Facebook Group: https://www.facebook.com/groups/dears...
Mike’s Insta: https://www.instagram.com/mike.drysdale/
Clare's Insta: https://www.instagram.com/clare_reid_...
Join the TWIBS team of Mike Drysdale and Clare Reid as they interview Aaron Matthews - the founder/creative director of audio content creators Creative Fix - for the second episode of The Week In Brand Storytelling Season 4. On this episode, Aaron provides Spotify’s annual ‘Wrapped’ campaign as his 'call to adventure'. On 'The Trail of Trials' we discuss ClickUp, a groundbreaking coworking suite Aaron can't live without. Finally, at 'the peak of Mt Marketer' Aaron discusses his perspective on what's over (poor quality sound), what's now (short form audio content) and what's next (spatial/3D audio).
https://creativefixaudio.com/about
Dear Storyteller created “The Week in Brand Storytelling” to give you instant insights into how the world’s best are using the tenants of brand storytelling to bring their marketing campaigns to life. Brand storytelling and branded entertainment are crucial elements in any content marketing strategy. Like everything we produce, we’ve tried to do it in an entertaining and light-hearted way. If you have any suggestions or recommendations for future episodes, drop a comment below!
Website: https://dearstoryteller.com/
Instagram: https://www.instagram.com/dear_storyt...
Facebook Group: https://www.facebook.com/groups/dears...
Mike’s Insta: https://www.instagram.com/mike.drysdale/
Clare's Insta: https://www.instagram.com/clare_reid_...
Episode Breakdown:
The Call to Adventure (Spotify Wrapped) – 2:54
The Trail of Trials (ClickUp) - 6:28
The Peak of Mt. Marketer (Bad sound, Short-form Audio, Spatial Audio) - 10:00
Links to learn more below!
Spotify Wrapped
https://newsroom.spotify.com/2021-12-01/the-wait-is-over-your-spotify-2021-wrapped-is-here/
https://www.newsroom.spotify.com/2021-01-12/4-tips-to-make-the-most-of-your-2021-wrapped/
Click Up
https://clickup.com/
Tim Heidecker’s Joe Rogan Parody
https://youtu.be/P6Iyg9fznvM
Hans Zimmer on Spatial Audio
https://9to5mac.com/2021/12/07/hans-zimmer-praises-apples-spatial-audio-technology-says-jony-ive-gave-him-a-pair-of-headphones-he-worked-on/
Barbershop Spatial Audio Experience: https://www.youtube.com/watch?v=IUDTlvagjJA
Creative Fix’s NZ Tourism Audio Campaign Case Study: https://creativefixaudio.com/case-studies/new-zealand-tourism/
On this final episode of season 3 of The Week in Brand Storytelling, Mike and Clare check out two amazing branded entertainment spots. The first is in the style of a movie trailer for Dubai tourism called: Dubai Tourism’s “A Five-Star Mission” starring Zac Efron and Jessica Alba. While it is an amazing piece, will it disract from it's goal to attract tourists? Next they chat about a new mobile game from Louis Vuitton called “Louis: The Game”. This innovative way to tell your brands story is imressive, but will the quality of the game let it down? All that and more on The Week in Brand Storytelling!
Want to read up more on anything we covered? Check out the links below:
Feature 1:
Dubai Tourism’s “A Five-Star Mission” - Clare
https://www.bandt.com.au/a-listers-je...
Feature 2:
Louis Vuitton’s “Louis: The Game” - Mike
https://www.bandt.com.au/louis-vuitto...
Headline 1 - BrewDog - the world’s first carbon-negative beer
https://www.bandt.com.au/its-a-funny-...
Headline 2 - Officeworks partners with Canva for new “Print & Create” service
https://www.bandt.com.au/officeworks-...
Headline 3 - GEC + Space X are launching SPACE BILLBOARDS
https://www.sciencetimes.com/articles...
Headline 4 - Shutterstock & Hootsuite level up their brands with new AI acquisitions
https://www.bandt.com.au/shutterstock...
https://www.bandt.com.au/hootsuite-ac...
Headline 5 - Facebook News kicks off in Australia
https://www.bandt.com.au/facebook-new...
Headline 6 - Spanish KFC disguises itself as IKEA to lure in customers
https://www.bandt.com.au/spanish-kfc-...
Signal Boost
https://stateofsocial.com.au/speaker/...
Dear Storyteller created “The Week in Brand Storytelling” to give you instant insights into how the world’s best are using the tenants of brand storytelling to bring their marketing campaigns to life. Brand Storytelling is a crucial element in any content marketing strategy.
Like everything we produce, we’ve tried to do it in an entertaining and light-hearted way. If you have any suggestions or recommendations for future episodes, drop a comment below!
Website: https://dearstoryteller.com/
Instagram: https://www.instagram.com/dear_storyt...
Facebook Group: https://www.facebook.com/groups/dears...
Mike’s Insta: https://www.instagram.com/mike.drysdale/
Clare's Insta: https://www.instagram.com/clare_reid_...
Producer Shaq’s Insta: https://www.instagram.com/shaquillest...
Writer Caleb's Insta: https://www.instagram.com/_caleb.dona...
On this episode of The Week in Brand Storytelling, Mike and Clare check out two new branded entertainment spots. The first is from the niche messaging platform, Discord, called Discord - The Movie. The branded short film starring Danny DeVito, Awkwafina and Grimes aims to explain the beatuy of the platform and wonders it can offer certain members of the population. The second is a 10 minute profile story from Visual Domain and She Lion documenting a collaborative project between 22 Aussie businesses (Melbourne + Sydney) creating an end-to-end supply chain for a new range of sweatshirts emblazoned with the words “Actually, I Can” and “Support Local”. All that and more on The Week in Brand Storytelling!
Want to read up more on anything we covered? Check out the links below:
Feature 1:
Discord - The Movie
https://youtu.be/3xOkZ0_Rocs
https://www.campaignlive.com/article/discords-new-short-film-features-danny-devito-akwafina/1723125
Feature 2:
She Lion x Visual Domain’s “Actually I Can”
https://www.bandt.com.au/visual-domai...
Headline 1 - Rebel Wilson’s latest Afterpay ad called out for being “disturbing and irresponsible”
https://www.bandt.com.au/disturbing-i...
Headline 2 - Mark Zuckerberg outlines plan for Facebook’s ‘Metaverse’
https://www.bandt.com.au/facebook-out...
Headline 3 - Sonos x The North Face collaborate on radio station “exploring the world through sounds”
https://www.bandt.com.au/sonos-collab...
Headline 4 - Optus’ #SignYes campaign cops backlash from deafness advocacy groups
https://www.bandt.com.au/tone-deaf-op...
https://www.bandt.com.au/optus-teams-...
Headline 5 - Sportsbet promotes responsible gambling
https://www.bandt.com.au/sportsbet-pr...
Headline 6 - Kyle Sandilands drops “Get Vaxxed” anthem under the name ‘King Kyle’
https://www.bandt.com.au/king-kyle-ta...
Signal Boost
Culture Next 2021
https://culturenext.byspotify.com/en-AU
Dear Storyteller created “The Week in Brand Storytelling” to give you instant insights into how the world’s best are using the tenants of brand storytelling to bring their marketing campaigns to life. Brand Storytelling is a crucial element in any content marketing strategy.
Like everything we produce, we’ve tried to do it in an entertaining and light-hearted way. If you have any suggestions or recommendations for future episodes, drop a comment below!
Website: https://dearstoryteller.com/
Instagram: https://www.instagram.com/dear_storyt...
Facebook Group: https://www.facebook.com/groups/dears...
Mike’s Insta: https://www.instagram.com/mike.drysdale/
Clare's Insta: https://www.instagram.com/clare_reid_...
Producer Shaq’s Insta: https://www.instagram.com/shaquillest...
Writer Caleb's Insta: https://www.instagram.com/_caleb.dona...
Join the TWIBS team of Mike Drysdale and Clare Reid as they interview the marketing manager of award winning digital agency Bonfire for the debut episode of The Week In Brand Storytelling season 4.
On this episode Hayley takes us back to 2005 to break down an iconic Australian beer campaign written by top Aussie Creative Director Ant Keogh as her 'call to adventure'. On 'The Trail of Trials' we discuss Hubspot (the marketing tool Hayley can't live without) and 'How to Win Friends and Influence People' the book Hayley credits with making her a better marketer and business leader. Finally at 'the peak of Mt Marketer' Hayley discusses her perspective on what's over (Club House), what's now (brand activism) and what's next (NFT's as a marketing strategy).
https://www.linkedin.com/in/hayleyboneham/
Dear Storyteller created “The Week in Brand Storytelling” to give you instant insights into how the world’s best are using the tenants of brand storytelling to bring their marketing campaigns to life. Brand storytelling and branded entertainment are a crucial elements in any content marketing strategy.
Like everything we produce, we’ve tried to do it in an entertaining and light hearted way. If you have any suggestions or recommendations for future episodes, drop a comment below!
Website: https://dearstoryteller.com/
Instagram: https://www.instagram.com/dear_storyteller
Facebook Group: https://www.facebook.com/groups/dearstoryteller/
Mike’s Insta: https://www.instagram.com/mike.drysdale/
Clare's Insta: https://www.instagram.com/clare_reid_writer/
On this episode of The Week in Brand Storytelling, Mike and Clare chat about a two new health promotion campaigns that have really missed the mark. The first is from Drug Aware and is an animated feature called Little White Lies. It attempts to make people between 14 & 25 'just say no' to drugs, but in 2021, are we beyond that? The second comes in two parts as the Australian Government have released two new campaigns to help tackle COVID, but why have people from all walks of life slammed these ads? l All that and more on The Week in Brand Storytelling!
Want to read up more on anything we covered? Check out the links below:
Feature 1:
Feature #1
DRUG AWARE HELPS KIDS SAY ‘NO’ IN LATEST CAMPAIGN VIA 303 MULLENLOWE, PERTH
https://campaignbrief.com/303-mullenlowe-launches-new-drug-aware-campaign-to-kelp-kids-say-no/
Feature 2:
The Aus Govt.’s double down on COVID messaging
https://www.bandt.com.au/arm-yourself-youre-fcking-kidding-me-right-governments-latest-42-million-vax-ads-cop-a-needling/
Headline 1 - Richard Branson's Virgin Galactic test flight reaches space
https://www.abc.net.au/news/2021-07-12/richard-branson-virgin-galactic-test-flight-reaches-space/100285398
Headline 2 - Reddit opens Australian office to capitalise on local growth
https://www.adnews.com.au/news/reddit-opens-australian-office-to-capitalise-on-local-growth
Headline 3 - Steven King Style Marketing Stunt Sees Purple Balloons In Mailboxes Across Oz
https://www.bandt.com.au/stephen-king-style-marketing-stunt-sees-purple-balloons-in-mailboxes-across-oz/
Headline 4 - Google x AFL Launch AI-Powered "Footy Skills Lab"
https://www.bandt.com.au/google-launches-ai-powered-footy-skills-lab-with-afl/
Headline 5 - Channel 7 under fire after ‘disgraceful’ social media post
https://www.news.com.au/sport/football/channel-7-under-fire-after-disgraceful-social-media-post/news-story/59ca7227d7adb756fd4286bcd05e1058
Headline 6 - Sex Toy Brand, NORMAL, Takes Over Bondi COVID Testing With Sex-Positive Truck
https://www.bandt.com.au/sex-toy-brand-normal-takes-over-bondi-covid-testing-with-sex-positive-truck/
Signal Boost
F1 Drive to Survive:
https://www.netflix.com/watch/80204890
Dear Storyteller created “The Week in Brand Storytelling” to give you instant insights into how the world’s best are using the tenants of brand storytelling to bring their marketing campaigns to life. Brand Storytelling is a crucial element in any content marketing strategy.
Like everything we produce, we’ve tried to do it in an entertaining and light-hearted way. If you have any suggestions or recommendations for future episodes, drop a comment below!
Website: https://dearstoryteller.com/
Instagram: https://www.instagram.com/dear_storyteller/
Facebook Group: https://www.facebook.com/groups/dearstoryteller/
Mike’s Insta: https://www.instagram.com/mike.drysdale/
Clare's Insta: https://www.instagram.com/clare_reid_writer
Producer Shaq’s Insta: https://www.instagram.com/shaquillestirling_/
Writer Caleb's Insta: https://www.instagram.com/_caleb.donaldson_/
On this episode of The Week in Brand Storytelling, Mike and Clare chat about two very dynamic campaigns. The first features celeb couple, Orlando Bloom and Katy Perry, who have starred in an advocacy piece for Represent.Us. The second is from the YouTube unboxing heavyweight, Mrwhosetheboss, who had partnered with smartphone company, OnePlus, for what they are calling the most extreme unboxing in history. All that and more on The Week in Brand Storytelling!
Want to read up more on anything we covered? Check out the links below:
Feature 1:
Katy Perry & Orlando Bloom in “Transmissions from the Future”
https://www.vulture.com/2021/06/katy-perry-and-orlando-bloom-star-in-voting-rights-act-spot.html
Feature 2:
Mrwhosetheboss x OnePlus - The Most Extreme Unboxing Video in Smartphone History?
https://www.youtube.com/watch?v=_zRUCI857IQ
Headline 1 - Mars Wrigley’s Extra helps Melburnians get their ding back with their very own dating line
https://campaignbrief.com/mars-wrigleys-extra-helps-melburnians-get-their-ding-back-with-their-very-own-dating-line-via-thinkerbell/
Headline 2 - ESPN receives backlash for covering Logan Paul v Floyd Mayweather fight more than gymnast Simone Biles
https://www.awesemo.com/sideaction/jemele-hill-simone-biles-logan-paul-espn-coverage-bjs/
Headline 3 - Today Show Set to Broadcast Live from NZ to inspire Aussies to "Stop Dreaming and Go"
https://campaignbrief.com/the-today-show-broadcasts-live-from-nz-to-inspire-aussies-to-stop-dreaming-and-go/
Headline 4 - Victoria's Secret abandons its Angels in attempt to overhaul brand image
https://www.businesstoday.in/current/corporate/victorias-secret-abandons-its-angels-in-attempt-to-overhaul-brand-image/story/441986.html
Headline 5 - Australian Federal Court rules copyrighted material ‘fair use’ for satire & parody
https://www.adnews.com.au/news/a-victory-for-the-great-australian-art-of-taking-the-mickey
Headline 6 - Alex Cooper lands a $60m Spotify deal for “Call Her Daddy”
https://variety.com/2021/digital/news/spotify-call-her-daddy-alex-cooper-exclusive-1234996840/
Signal Boost
https://www.amazon.com.au/Catching-Big-Fish-Meditation-Consciousness/dp/1585426121
Dear Storyteller created “The Week in Brand Storytelling” to give you instant insights into how the world’s best are using the tenants of brand storytelling to bring their marketing campaigns to life. Brand Storytelling is a crucial element in any content marketing strategy.
Like everything we produce, we’ve tried to do it in an entertaining and light-hearted way. If you have any suggestions or recommendations for future episodes, drop a comment below!
Website: https://dearstoryteller.com/
Instagram: https://www.instagram.com/dear_storyteller/
Facebook Group: https://www.facebook.com/groups/dearstoryteller/
Mike’s Insta: https://www.instagram.com/mike.drysdale/
Clare's Insta: https://www.instagram.com/clare_reid_writer
Producer Shaq’s Insta: https://www.instagram.com/shaquillestirling_/
Writer Caleb's Insta: https://www.instagram.com/_caleb.donaldson_/
On The Week in Brand Storytelling, Mike and Clare discuss two campaigns that are striving to make their brands relevant to contemporary audiences, The first is a collaboration between Smiling Mind, one of Australia’s biggest mental health not-for-profits, and BIC, yes, that pen company. The campaign is attempting to leverage the concept of mindfulness through creativity, incorporating niche artists such as Melbourne's own, Yan Yan Candy Ng.
The second campaign is from Dettol which is titled, “Helping Protect What We Love Since 1933”. The disinfectant brand is trying to push the point that without their product, we would be without the things that mean the most to us.
Want to read up more on anything we covered? Check out the links below:
Headline 1 - Telstra unveils a world-first 5G helmet prototype to make cycling safer
https://campaignbrief.com/telstra-unveils-world-first-prototype-that-could-save-cyclists-lives-via-the-monkeys-and-herd-msl/
Headline 2 - Womens Safety Groups Call Out Horrifying Content On Website Behind Milkshake Consent Video
https://www.bandt.com.au/womens-safety-groups-call-out-horrifying-content-on-website-behind-controversial-milkshake-consent-video/
Headline 3 - Ed Sheeran to perform at the UEFA Euro’s, streaming live on TikTok
https://www.bandt.com.au/ed-sheeran-to-perform-at-tiktok-uefa-euro-2020-show/
Headline 4 - Injustice 2 Mobile game apologises for inappropriate Pride Month event
https://www.ign.com/articles/injustice-2-mobile-apologises-for-inappropriate-pride-month-event?fbclid=IwAR2bYXJHEdrhmKw4gBIovABNYqyGUy6tnKxWv88pZ7QS3puGuIaYCvBrLQU
Headline 5 - Twitter launches first subscription model in Australia and Canada
https://www.adnews.com.au/news/twitter-launches-first-subscription-model-in-australia-and-canada
Headline 6 - Donald Trump to remain banned from Facebook and Twitter until at least Jan 2023
https://www.cnbc.com/2021/06/04/facebook-says-donald-trump-to-remain-banned-from-platform-for-2-years-effective-from-jan-7.html
Signal Boost's
https://comedylounge.com.au/products/the-gong-show
Dear Storyteller created “The Week in Brand Storytelling” to give you instant insights into how the world’s best are using the tenants of brand storytelling to bring their marketing campaigns to life. Brand Storytelling is a crucial element in any content marketing strategy.
Like everything we produce, we’ve tried to do it in an entertaining and light-hearted way. If you have any suggestions or recommendations for future episodes, drop a comment below!
Website: https://dearstoryteller.com/
Instagram: https://www.instagram.com/dear_storyteller/
Facebook Group: https://www.facebook.com/groups/dearstoryteller/
Mike’s Insta: https://www.instagram.com/mike.drysdale/
Clare's Insta: https://www.instagram.com/clare_reid_writer
Producer Shaq’s Insta: https://www.instagram.com/shaquillestirling_/
Writer Caleb's Insta: https://www.instagram.com/_caleb.donaldson_/
Want to read up more on anything we covered? Check out the links below:
Headline 1 - ‘Introducing MC Mic-Mac’: Insiders Remixes Deputy PM Michael McCormacks Vaccine Rap For Young Australians
https://www.bandt.com.au/introducing-mc-mic-mac-insiders-remixes-deputy-pm-michael-mccormacks-vaccine-rap-for-young-australians/
Headline 2 - Bonds releases genderless clothing line: 'We can't truly be comfy until everyone is'
https://honey.nine.com.au/latest/bonds-australia-releases-genderless-clothing-line/ca61d73e-6c73-4684-9820-9c234e87b771
Headline 3 - Afterpay Creates Aussie-First Digital Haute Courture Garmet: ‘The Animator Overcoat’
https://www.bandt.com.au/afterpay-creates-aussie-first-digital-haute-couture-garment-the-animator-overcoat/
Headline 4 - The Chaser Stationed A Spruiker Outside A Harvey Norman Store To Help ‘Fix’ Its Image Problem
https://www.pedestrian.tv/news/the-chaser-harvey-norman-surprise-spruiker/
Headline 5 - Jimmy Brings releases mobile game for 2021 State of Origin
https://mumbrella.com.au/jimmy-brings-releases-mobile-game-for-2021-state-of-origin-685767
Headline 6 - John Oliver’s Completely Fake Sexual Wellness Blanket Was Promoted On News Programs As Part Of An Expose Into Sponsored Content
https://www.bandt.com.au/john-olivers-completely-fake-sexual-wellness-blanket-was-promoted-on-news-programs-as-part-of-expose-into-sponsored-content/
Signal Boost's
https://www.abc.net.au/triplej/the-latest/bo-burnham-inside-netflix-special-review-feature-pandemic-art/13369788
https://www.eventfinda.com.au/2021/flight-coma-the-darkfield-experiences/perth/northbridge
Dear Storyteller created “The Week in Brand Storytelling” to give you instant insights into how the world’s best are using the tenants of brand storytelling to bring their marketing campaigns to life. Brand Storytelling is a crucial element in any content marketing strategy.
Like everything we produce, we’ve tried to do it in an entertaining and light-hearted way. If you have any suggestions or recommendations for future episodes, drop a comment below!
Website: https://dearstoryteller.com/
Instagram: https://www.instagram.com/dear_storyteller/
Facebook Group: https://www.facebook.com/groups/dearstoryteller/
Mike’s Insta: https://www.instagram.com/mike.drysdale/
Clare's Insta: https://www.instagram.com/clare_reid_writer
Producer Shaq’s Insta: https://www.instagram.com/shaquillestirling_/
Writer Caleb's Insta: https://www.instagram.com/_caleb.donaldson_/
Want to read up more on anything we covered? Check out the links below:
Headline 1 - Harry And William Blast BBC Over Princess Diana Interview
https://www.bandt.com.au/harry-and-william-blast-uk-public-broadcaster-over-princess-diana-interview/
Headline 2 - Sportsbet ad pulled after Ad Standards upholds racial vilification complaint
https://mumbrella.com.au/sportsbet-ad-pulled-after-ad-standards-upholds-racial-vilification-complaint-683808
Headline 3 - 'Charlie Bit My Finger' YouTube video sells as NFT for $760,999
https://www.nbcnews.com/pop-culture/viral/charlie-bit-my-finger-youtube-video-sells-nft-760-999-n1268322
Headline 4 - AANA Tightens Regulations On Advertising Food To Children
https://www.bandt.com.au/aana-tightens-regulations-on-advertising-food-to-children/
Headline 5 - BINGE Set To Air Much Anticipated Friends Reunion In Australia
https://www.bandt.com.au/binge-set-to-air-much-anticipated-friends-reunion-in-australia/
Headline 6 - “Menage A Moi”, Sex Lube, KY, Celebrates National Masturbation Month - Yes, Apparently That’s A Thing
https://www.bandt.com.au/sex-lube-k-y-celebrates-national-masturbation-month-yes-apparently-thats-a-thing/
Dear Storyteller created “The Week in Brand Storytelling” to give you instant insights into how the world’s best are using the tenants of brand storytelling to bring their marketing campaigns to life. Brand Storytelling is a crucial element in any content marketing strategy.
Like everything we produce, we’ve tried to do it in an entertaining and light-hearted way. If you have any suggestions or recommendations for future episodes, drop a comment below!
Website: https://dearstoryteller.com/
Instagram: https://www.instagram.com/dear_storyteller/
Facebook Group: https://www.facebook.com/groups/dearstoryteller/
Mike’s Insta: https://www.instagram.com/mike.drysdale/
Clare's Insta: https://www.instagram.com/clare_reid_writer
Producer Shaq’s Insta: https://www.instagram.com/shaquillestirling_/
Writer Caleb's Insta: https://www.instagram.com/_caleb.donaldson_/
Want to read up more on anything we covered? Check out the links below:
Headline 1 - Australian Influencers Still Failing To Disclose Ad Despite AANA’S Crackdown.
https://www.bandt.com.au/australian-influencers-still-failing-to-disclose-ad-despite-aanas-crackdown/
Headline 2 - “#IGAYASS” X-Rated Hashtag Ruins Supermarket’s Chocolate Box Giveaway
https://www.bandt.com.au/i-gay-ass-x-rated-hashtag-ruins-supermarkets-chocolate-box-giveaway/
Headline 3 - Australian ugg boot maker loses trademark appeal against US giant Deckers
https://www.abc.net.au/news/2021-05-10/australian-ugg-boot-maker-loses-appeal-against-us-giant-deckers/100129420
Headline 4 - Adidas, Nike see online sales plunge in China amid Xinjiang boycott although analysts say trend could be short-lived
https://www.scmp.com/tech/big-tech/article/3132497/adidas-nike-see-online-sales-plunge-china-amid-xinjiang-boycott
Headline 5 - Price of Dogecoin Tumbles After Divisive Elon Musk SNL Gig
https://www.bandt.com.au/price-of-dogecoin-tumbles-after-divisive-elon-musk-snl-gig/
Headline 6 - Battle Of The Bulge, Ad For Men's Lingerie Banned From TV And Social Media
https://www.bandt.com.au/battle-of-the-bulge-ad-for-mens-lingerie-banned-from-tv-and-social-media/
Feature 1:
Tinder launches season 2 of branded content series “Love Songs” on TIkTok
https://www.bandt.com.au/tinder-launches-season-2-of-branded-content-series-love-songs/
https://www.tiktok.com/@lovesongsseries/video/6960550156534058242
Feature 2:
Tourism NZ tells Aussies to “Stop Dreaming about New Zealand and Go” in their first major campaign since borders open
https://campaignbrief.com/tourism-nz-tells-aussies-to-stop-dreaming-about-new-zealand-and-go-in-first-major-campaign-since-borders-open-via-special-group/
Signal Boost:
The Dictionary of Lost Words
https://www.goodreads.com/book/show/49354511-the-dictionary-of-lost-words
Dear Storyteller created “The Week in Brand Storytelling” to give you instant insights into how the world’s best are using the tenants of brand storytelling to bring their marketing campaigns to life. Brand Storytelling is a crucial element in any content marketing strategy.
Like everything we produce, we’ve tried to do it in an entertaining and light-hearted way. If you have any suggestions or recommendations for future episodes, drop a comment below!
Website: https://dearstoryteller.com/
Instagram: https://www.instagram.com/dear_storyteller/
Facebook Group: https://www.facebook.com/groups/dearstoryteller/
Mike’s Insta: https://www.instagram.com/mike.drysdale/
Clare's Insta: https://www.instagram.com/clare_reid_writer
Producer Shaq’s Insta: https://www.instagram.com/shaquillestirling_/
Writer Caleb's Insta: https://www.instagram.com/_caleb.donaldson_/
Want to read up more on anything we covered? Check out the links below:
Headline 1 - Government’s Woeful Milkshake Consent Ad Deleted
https://www.bandt.com.au/governments-woeful-milkshake-consent-ad-deleted/
Headline 2 - Twitter makes Spaces available to the public
https://mumbrella.com.au/twitter-makes-spaces-available-to-the-public-680975
Headline 3 - Barbie-Backed Neuroscience Research Says Dolls Promote Empathy
https://www.bandt.com.au/barbie-backed-neuroscience-research-says-dolls-promote-empathy/
Headline 4 - They’re Not Gonna Take It! Clive Palmer must pay 1.2 million Over Twisted Sister Copyright Claim
https://www.bandt.com.au/theyre-not-gonna-take-it-clive-palmer-must-pay-1-2-million-over-twisted-sister-copyright-claim/
Headline 5 - Seven finalises news agreements with Google and Facebook
https://mumbrella.com.au/seven-finalises-news-agreements-with-google-and-facebook-680830
Headline 6 - Queen Elizabeth II gives the royal seal to a British Dildo Company
https://www.bandt.com.au/a-wonderful-supporter-the-queen-honours-british-dildo-company-for-outstanding-continuous-growth/
Feature 1:
Usher & Rémy Martin #TeamUpForExcellence
https://respect-mag.com/2021/04/usher-remy-martin-raphael-saadiq-and-marci-rodgers-team-up-to-celebrate-music-and-cognac/
Feature 2:
Goodness from Grit: The Untold Story of Isabelle Simi
https://www.lbbonline.com/news/vbp-tells-the-incredible-untold-story-of-isabelle-simi-in-cinematic-spot-for-simi-winery
Signal Boost:
How good is Scott Morrison?
https://www.hachette.com.au/peter-van-onselen-wayne-errington/how-good-is-scott-morrison
Dear Storyteller created “The Week in Brand Storytelling” to give you instant insights into how the world’s best are using the tenants of brand storytelling to bring their marketing campaigns to life. Brand Storytelling is a crucial element in any content marketing strategy.
Like everything we produce, we’ve tried to do it in an entertaining and light-hearted way. If you have any suggestions or recommendations for future episodes, drop a comment below!
Website: https://dearstoryteller.com/
Instagram: https://www.instagram.com/dear_storyteller/?hl=en
Facebook Group: https://www.facebook.com/groups/dearstoryteller/?epa=SEARCH_BOX
Mike’s Insta: https://www.instagram.com/mike.drysdale/
Clare's Insta: https://www.instagram.com/clare_reid_writer
Producer Shaq’s Insta: https://www.instagram.com/shaquillestirling_/
Writer Caleb's Insta: https://www.instagram.com/_caleb.donaldson_/
This week, Mike and Clare cover two dynamic campaigns. The first is from Apple for their new product, Airtags, which takes viewers on an 'Alice in Wonderland' style adventure to find the protagonist's keys. The second is a short film from Audi called 'Electric Eye' which features esteemed Australian photographer, Woody Gooch. All that and more on 'The Week In Brand Storytelling'!
Want to read up more on anything we covered? Check out the links below:
Six Speedy Stories:
Headline 1 - NRMA insurance launches “Climate Warriors” a world-first bushfire simulation built in Minecraft
https://campaignbrief.com/nrma-insurance-launches-climate-warriors-a-world-first-minecraft-bushfire-simulation-in-a-new-initiative-via-thinkerbell/
Headline 2 - The SHEBA Brand Releases New Sleep-Inducing Ad to Help Cat Parents Get Back to Sleep
https://www.prnewswire.com/news-releases/the-sheba-brand-releases-new-sleep-inducing-ad-to-help-cat-parents-get-back-to-sleep-301274524.html
Headline 3 - Clothing giant H&M launches free 24hr suit hire for people with job interviews
https://www.bandt.com.au/hm-launches-free-24-hour-suit-hire-for-people-with-job-interviews/
Headline 4 - Drones Light Up Shanghai’s Sky With a QR Code that you can scan.
https://www.vice.com/en/article/88n9vb/shanghai-drone-show-qr-code
Headline 5 - Spotify Is Launching Podcast Subscriptions, and Unlike Apple Won’t Take a Cut From Creators
https://variety.com/2021/digital/news/spotify-podcast-subscriptions-apple-revenue-share-1234958690/
Headline 6 - A shot and a sausage: Bunnings says it’s willing to host mass vaccination hubs
https://www.bandt.com.au/a-shot-and-a-sausage-bunnings-willing-to-host-mass-vaccination-hubs/
Feature #1
Apple unveils new tracking accessory, "Airtags"
https://www.bandt.com.au/apple-perfectly-sums-up-the-angst-of-misplaced-keys-in-first-spot-for-airtags/
Feature #2:
Audi x Australian photographer Woody Gooch’s short film “Electric Eye”
https://thedriven.io/2021/04/27/audi-releases-electric-eye-woody-gooch-film-to-highlight-electric-australia-road-trips/
Signal Boost:
https://www.imdb.com/title/tt1321510/
Dear Storyteller created “The Week in Brand Storytelling” to give you instant insights into how the world’s best are using the tenants of brand storytelling to bring their marketing campaigns to life. Brand Storytelling is a crucial element in any content marketing strategy.
Like everything we produce, we’ve tried to do it in an entertaining and light-hearted way. If you have any suggestions or recommendations for future episodes, drop a comment below!
Website: https://dearstoryteller.com/
Instagram: https://www.instagram.com/dear_storyteller/?hl=en
Facebook Group: https://www.facebook.com/groups/dearstoryteller/?epa=SEARCH_BOX
Mike’s Insta: https://www.instagram.com/mike.drysdale/
Clare's Insta: https://www.instagram.com/clare_reid_writer
Producer Shaq’s Insta: https://www.instagram.com/shaquillestirling_/
Writer Caleb's Insta: https://www.instagram.com/_caleb.donaldson_/
This week, Mike and Clare cover two amazing branded entertainment campaigns. The first is a short film in a documentary style called Save Ralph. It comes from The Humane Society of the United States and features director, Taika Waititi. It aims to raise awareness about the harmful effects of cosmetic testing on animals. The second is also a short film which is called Carebonara: The Origins of Carbonara. The piece is from the pasta company, Barilla. This 9 minute short tells the true story of Carbonara's creation at the end of WWII in Rome. All that and more on 'The Week In Brand Storytelling'!
Want to read up more on anything we covered? Check out the links below:
Six Speedy Stories:
Headline 1 - Will.I.Am debuts wearable tech mask, XUPERMASK
https://www.complex.com/style/will-i-am-debuts-wearable-tech-mask-xupermask/
Headline 2 - Will.I.Am debuts wearable tech mask, XUPERMASK
https://www.complex.com/style/will-i-am-debuts-wearable-tech-mask-xupermask/
Headline 3 - Victoria Bitter encourages Aussies to swap solar power for beer with the launch of the VB solar exchange
https://campaignbrief.com/victoria-bitter-encourages-aussies-to-swap-solar-power-for-beer-with-the-launch-of-the-vb-solar-exchange-via-clemenger-bbdo-melbourne/
Headline 4 - Heinz launches limited edition “footy ketchup” bottles for AFL fans
https://www.bandt.com.au/heinz-launches-limited-edition-footy-ketchup-bottles-for-afl-fans/
Headline 5 - Bill Nye & Bombay Sapphire explain the science behind why gin & tonic tastes so damn good
https://www.thedrum.com/news/2021/04/09/bill-nye-bombay-sapphire-explain-the-science-why-gin-tonic-tastes-so-damn-good
Headline 6 - Byron Bay Netflix reality series about 'hot Instagrammers' has locals 'embarrassed and angry'
https://www.abc.net.au/news/2021-04-09/netflix-byron-bay-instagram-influencers-reality-tv-locals-angry/100058254
Feature #1
Save Ralph - A short film with Taika Waititi
https://www.bandt.com.au/taika-waititi-stars-as-a-bunny-in-save-ralph-a-film-to-end-animal-testing/
Feature #2:
Carebonara: The Origins of Carbonara
https://www.thestable.com.au/alkemy-barilla-launch-a-mini-hollywood-blockbuster-about-spaghetti-carbonara/
Signal Boost:
Clare's
https://brenebrown.com/podcast/brene-on-armored-versus-daring-leadership-part-1-of-2/
Mike's
https://www.tiktok.com/@jameslafuego
Dear Storyteller created “The Week in Brand Storytelling” to give you instant insights into how the world’s best are using the tenants of brand storytelling to bring their marketing campaigns to life. Brand Storytelling is a crucial element in any content marketing strategy.
Like everything we produce, we’ve tried to do it in an entertaining and light-hearted way. If you have any suggestions or recommendations for future episodes, drop a comment below!
Website: https://dearstoryteller.com/
Instagram: https://www.instagram.com/dear_storyteller/?hl=en
Facebook Group: https://www.facebook.com/groups/dearstoryteller/?epa=SEARCH_BOX
Mike’s Insta: https://www.instagram.com/mike.drysdale/
Clare's Insta: https://www.instagram.com/clare_reid_writer
Producer Shaq’s Insta: https://www.instagram.com/shaquillestirling_/
Writer Caleb's Insta: https://www.instagram.com/_caleb.donaldson_/
This week, Mike and Clare cover two really interesting branded entertainment campaigns. The first is from an American specialty retailer of crafts and fabric, Joann, who have brought out their latest episode of Phyllis' art and craft adventures in a very 'Office' style. The second is from skincare brand, SKII, who have just dropped their first ever documentary. The piece follows Japanese swimmer, Rikako Ikee, a Japanese athlete whose swimming career was put on hold when she was diagnosed with leukemia at 18. All that and more on 'The Week In Brand Storytelling'!
Want to read up more on anything we covered? Check out the links below:
Six Speedy Stories:
Headline 1 - Beeple nets $90m from Crypto artwork sale, putting him among the most wealthy living artists https://www.bandt.com.au/beeple-nets-90m-from-crypto-artwork-sale-hes-among-the-most-valuable-living-artists/
Headline 2 - Perth born collective Heavy Duty and West Australian Forest Alliance create signs to highlight hidden deforestation in WA https://wa.campaignbrief.com/perth-born-collective-heavy-duty-and-west-australian-forest-alliance-create-signs-to-highlight-hidden-deforestation-in-wa/
Headline 3 - Subway goes logo-free in new outdoor campaign https://www.bandt.com.au/subway-go-logo-free-in-new-outdoor-campaign/
Headline 4 - YouTube launches a new Tik-Tok style ‘Shorts’ feature https://www.bandt.com.au/youtube-shorts-has-launched-in-us/
Headline 5 - Makers of Lil Nas X 'Satan Shoe' ordered to stop sales after Nike sues https://au.finance.yahoo.com/news/makers-lil-nas-x-satan-101614038.html
Headline 6 - Everyone’s Losing It Over South Australia’s New Tourism Ad That’s So Horny It Doesn’t Feel Real https://junkee.com/south-australia-tourism/291678
Feature #1
Ring in Spring with Phyllis from The Office https://www.thedrum.com/creative-works/project/where-eagles-dare-ring-spring-with-phyllis
Feature #2:
Top Spot of the Week: Director Hirokazu Kore-eda, creates SK-II Studio Debut Film That Places Us In "The Centre Lane" https://www.shootonline.com/video/top-spot-week-director-hirokazu-kore-eda-wpp-shops-team-sk-ii-studio-debut-film-places-us
Signal Boost:
The Ozone https://theozone.com.au/
Dear Storyteller created “The Week in Brand Storytelling” to give you instant insights into how the world’s best are using the tenants of brand storytelling to bring their marketing campaigns to life. Brand Storytelling is a crucial element in any content marketing strategy.
Like everything we produce, we’ve tried to do it in an entertaining and light-hearted way. If you have any suggestions or recommendations for future episodes, drop a comment below!
Website: https://dearstoryteller.com/ Instagram: https://www.instagram.com/dear_storyteller/?hl=en Facebook Group: https://www.facebook.com/groups/dearstoryteller/?epa=SEARCH_BOX
Mike’s Insta: https://www.instagram.com/mike.drysdale/ Clare's Insta: https://www.instagram.com/clare_reid_writer Producer Shaq’s Insta: https://www.instagram.com/shaquillestirling_/ Writer Caleb's Insta: https://www.instagram.com/_caleb.donaldson_/
This week, Mike and Clare discuss some of the latest ads making an impact in the industry. Clare analyses Pantene’s new series of shorts that aim to celebrate National Adoption Month through sharing the hair care routines of a few parents from the LGBTQI+ community. And Mike gives us his insights into this year’s Christmas ads from Woolworths, Coles, Myer and David Jones. Which ones hit the mark, and which ones… not so much?
This week we compare branded entertainment pieces from Amazon and Coca Cola. Both ads attempt to attach emotional sentiment to the holiday season, however while one champions the hero of the story, the other positions themselves as the hero. This sets the scene for another classic Mike vs Clare debate.
This week we cover Adidas’ new gender-neutral concept store which recently opened in London’s Soho district. Marketing to Gen Z customers, the store has aimed to encourage inclusivity in the shopping space. We also look at Oreo’s new mockumentary titled, ‘GLOBAL OREO VAULT – FOR ALL HUMANKIND’, which aims to make their cookies apocalypse-proof. #GlobalOreoVault #Adidas
This week we cover two campaigns that reveal some key fundamental principles about branded entertainment. One is from the cat treat brand, Temptations, who takes a uniquely wonderful approach with the world's first horror film for cats, called Scaredy Cat. The other campaign is from Epilepsy Research UK called, #ALifeInterrupted. Through utilising a documentary/ human interest genre, it aims to teach an important lesson about Epilepsy, and how to motivate a call to action.
This week on the show, we talk Oreo’s new campaign, #proudparents, and how this could be one of the best examples of branded entertainment this year? We also discuss RevoltTVxAT&T’s new mini series, 'The World Is Yours', aiming to build anticipation for their upcoming youth creative summit.
On this week’s episode, we explore IKEA’s new campaign, ‘IKEA product pose Yoga’, which attempts to position the brand’s shopping experience as relaxing...but just left us confused. After that, we lavish over Butterfinger’s new hilarious skit titled ‘Butter Finger Investigators’ which is satirically encouraging chocolate thieves to come forward.
This week we cover TikTok’s new B2B campaign, ‘Don’t Make Ads: An Advertising Competition’, which challenges four TikTok creatives to respond to a new brief each week as best they can, and we dive into Nike’s new docu-series, ‘From the Grounds Up,' which celebrates people who are creating community change through football.
This week on #TWIBS we discuss Bonds’ new campaign, launching an album titled ‘Unplugged’ featuring G-Flip, Georgia Maq and Montaigne, (just to name a few) encouraging girls to live life unplugged! Also, we talk about John Mayer escaping to the North Californian forest in a Defender for Land Rover’s new spot, ‘John Mayer Goes Outside’.
This week on #TWIBS we cover some fantastic new developments in the marketing world with six speedy stories, explore Netsafe’s new satirical spot warning Kiwis about the dangers of fake news, and get the run down on The Hook’s new saucy piece of branded entertainment, ‘Sex Drive.’
This week on #TWIBS Mike and Clare fawn over Fortnight's parody of Apple's 1984 ad and examine an insurance company's new platform to prevent more devastating bushfires this coming summer. Taking action or Taking over?
This week on #TWIBS we cover some extra saucy six speedy stories, size up Viktor & Rolf’s timely and absurdist collection for this year’s first digital Haute Couture Fashion Week, and debate Apple’s new ad directed by an Oscar winner, Damien Chazelle. Is it deep or is it dumb?
We're back for Season 2 of #TWIBS This week it's all about NEW; A new set, a new spot from Nike, and New Zealand's new advertising campaign "PlayNZ." With a new segment - 6 speedy stories - you'll be up to date with all the latest marketing & brand storytelling news!
This week we look into the creativity report of the decade and check out a new piece of branded entertainment by Redbull. What do you think of their new gaming chat show “The Wrap Up" or the compilation of Colenso BBDO's ads?
This week we discuss the #Lovespeech campaign from ANZ and the Google chrome extension they released. We also hold up a mirror to one of our own branded entertainment pieces that was released this week.
This week is all about the role marketers play in businesses. How we can get it wrong and when some brands just can't get it right. We also talk about The North Face joining the Facebook boycott and how that brand has built an impressive resume of brand storytelling over a number of years.
The theme of this episode of The Week In Brand Storytelling is all about supporting storytellers.
2020 has been a year! Or has it been 5? As we hit the halfway mark of this 12 month marathon, we wanted to take a moment to re-energise and inspire you. We’ve curated some content that’s emotional, engaging, and patient in its unravelling. These short films celebrate the joy of storytelling and the human experience and one of them even has a subtle link to a brand.
We then shift focus into your personal creative journey and explore the idea of practicing creativity using The Artist’s Way by Julia Cameron. So come join Mike and Clare for a chilled hang and share with us how you’re staying focused on telling the stories that matter.
The Black Lives Matter and Indigenous Lives Matter movements are not opportunities to capitalise on. They are part of an ongoing struggle for racial equality of which we need to play a part. Marketers have power, brands have power and the need for us to use these powers to affect positive change has never been greater.
Not through platitudes, virtue signalling, or performative gestures but through consistent and authentic action. We need to educate ourselves and others, make policies, and influence our brands to be a part of the solution.
This week we take a look into Monash University’s experiential marketing campaign and why Netflix’s latest reality tv hit ‘Selling Sunset’ is a branded entertainment gold mine. From imagining a post-apocalyptic future to 50 million dollar houses, what more could you ask for from a week in brand storytelling?
This week we talk all about influencer marketing and how brands are leveraging the power of the gaming industry. Ever wondered how much influencers get paid? Or maybe how to improve your content when it comes to paid promotions? As always, your hosts Mike and Clare keep the banter on point and the discussions on brand.
This week we're talking all about podcasts; who listens to them, how they listen to them, the impact that covid-19 has had on listenership and the role of branded podcasts.
On this episode of ‘The Week In Brand Storytelling’ we compare the casting and creative choices of two new campaigns from a couple of big name brands. From Vaynermedia’s remake of the classic 1999 Budweiser spot "WAAASSSUUUP" to the new Maccas commercial that feels like it’s selling us an SUV?
This week we looked into two big drops - the Michael Jordan bio pic "The Last Dance" and a new compilation video "Ever Corona-19 Commercial Is Exactly The Same." Yes, we dive into what makes you stand out in the market right now and how you can be unique in the advertising world.
This week we look into some research about what people want from advertising at the moment and why. We also check out the results of the UN's open creative brief and local Perth press conference impersonator, Brooklyn Taylor who is dominating TikTok.
This week we talk about how businesses may be pivoting to continue producing content during Covid-19. Are we entering into a 'new age' of advertising and marketing?