The Marketing Millennials: Recent Episodes
Daniel Murray
Welcome to The Marketing Millennials!
Join us as we go on a journey with today's marketing leaders and tomorrow's top stars. Zero BS. Just a fun, unfiltered, industry conversation with the game-changers behind some of the coolest companies from around the globe.
The one request we ask of all our guests... Stories or it didn't happen.
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What’s creepier than Chat GPT? How about IRL AI-powered robots hanging out at the Chargers stadium? Daniel and Aidan break down the strange and new promotion for the movie, “The Creator,” and go over some of the latest news headlines. How brilliant was the New Balance and Coco Gauff marketing campaign? Why is Steve-O’s hair being put into voodoo dolls? And what kind of effect will LinkedIn removing inactive followers have on creators? Tune in for that and much, much, more!
Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
In this special bonus ep from the “Do This, NOT That” podcast, Daniel sits down in the hot seat with Jay Schwedelson to answer a few of Jay’s best questions. Daniel reveals his marketing origin story and explains how The Marketing Millennials grew to be the success it’s now known for. He talks with Jay about some of his most useful LinkedIn and social media tactics, including the best times for posting, the politics of liking your own posts, and how often is too often to repurpose the same content. Plus, Daniel reveals his real thoughts about pickleball and divulges his one guilty TV pleasure. 0:00 The Daniel Murray Origin Story 7:00 Tactics to Grow Your LinkedIn Page 13:56 Liking Your Own Post 15:22 The Best Times to Post 16:30 Growing a Newsletter 19:00 Repurposing Content 22:50 Since You Didn't Ask Follow Jay: Podcast: Do This, Not That: Marketing Tips with Jay Scwedelson LinkedIn: https://www.linkedin.com/in/schwedelson/ Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
Ever dream about traveling for a living? Of course you have— let’s be real, who hasn’t? Jen Ruiz makes a living doing just that. And she’s here to tell Daniel exactly how she made it happen. Jen and Daniel talk about how Jen built her personal brand using Instagram and TikTok and what types of content will help you to cut through the clutter and dive straight into the heart of the almighty algorithm. Then, Jen unveils her best tactics for monetizing your travel blog and networking with affiliates and paid sponsors before she reveals the reason why you should never rely on one platform. 0:00 Intro/Background 1:42 More Than a Passion 9:20 Building a Personal Brand on TikTok 16:23 Increasing Your SEO Friendliness 21:43 Monetizing Your TikTok Channel 31:30 A Marketing Hill to Die On Follow Jen: Website: https://jenonajetplane.com/start/ Instagram: https://www.instagram.com/jenonajetplane Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials And if you haven’t already, don’t forget to check out my YouTube Channel here: https://www.youtube.com/@themarketingmillennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
Get ready as Daniel goes head-to-head with Meg Coffey, the mastermind behind Coffey & Tea, as they dissect the world of modern marketing. Meg discusses the sway of "shiny object syndrome," and why now, in the time of new social media app after new social media app, marketers need to slash through the clutter to realign clients' social media strategies with surgical precision. Meg also unveils her battle-tested tactics for dominating social media from within the hospitality industry. Listen in as she divulges three invaluable strategies for effective digital branding, and stay tuned as she takes her gloves off to square up against the "grifters,” fiercely defending small businesses from the clutches of exploitation. 0:00 Intro/Background 1:19 Shiny Object Syndrome 8:14 Back to Marketing Basics 13:05 Onboarding New Clients 15:00 Aligning Business with Social Media Sales 20:08 Approaching Social Media in Hospitality 25:34 3 Things You Should Be Doing Right Now 30:10 A Marketing Hill to Die On Follow Meg: Website: https://meg.social Instagram: https://www.instagram.com/megcoffey/?hl=en LinkedIn: https://www.linkedin.com/in/megcoffey/ Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
Join Daniel as he chats with Savannah Jordan, founder of Alpha Creative Agency, about the magic of organic marketing. Savannah unpacks what it means to reach an audience and how to connect with them in a way that will place your product front and center in their minds. She clears up the misconceptions surrounding selling in the digital age and explains why simply pushing content out there doesn't cut it. Then, stay tuned as Savannah unravels the differences in organic advertising on platforms like TikTok and Instagram, explaining exactly why an organic foundation is vital before splurging on those tempting paid ads. 0:00 Intro/Background 1:43 What Makes Great Organic Marketing 5:08 Defining Selling 16:18 Why You Should Invest in Organic Advertising 20:47 Creating an Organic Strategy 24:24 Formats That Work Well For TikTok 28:26 A Hill to Die On Follow Savannah: TikTok: https://www.tiktok.com/@itssavannahjordan?lang=en Instagram: https://www.instagram.com/savannahjordan Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
Ever wondered where the best marketing ideas originate from? Join Daniel as he chats with Shelley Pratt, the driving force behind Infiniti Media's communications, about the essence of leadership, from the power of inquiry to the necessity of having a strong point of view. Discover why your best ideas might pop up during a run, how data shapes 90% of decisions in marketing, and the delicate dance of intuition and risk in the industry. Shelley also unveils her golden rules for emerging leaders and the non-negotiables of branding. So whether you're in marketing or just curious, this episode is packed with gems. 0:00 Intro/Background 2:02 Shelley’s Work Routine 5:36 Generating Ideas 9:06 Being in a Leadership Position 11:45 Data vs. Intuition 15:50 Leadership Skills 18:09 Standing Out From the Competition 24:31 A Hill to Die On 28:06 Words of Advice Follow Shelley: LinkedIn: https://www.linkedin.com/in/shelley-pratt-4922494/ Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
What does it mean to be a creative director? Carly Lieberman, Creative Director at Sharma Brands, drops by the studio to chat about her experience merging copy, content, and design together to form cohesive ad campaigns. She imparts some of the wisdom she’s learned about making great ads, including the importance of knowing your audience, distinguishing the nuances between paid and unpaid audiences, and listening to what the data tells you. Carly also shares her insights on writing great copy and aligning landing pages to specific ad campaigns, sharing some of her favorite ads she’s led campaigns for during the course of her storied career. 0:00 Intro/Background 3:09 What Does it Mean to Be a Creative Director 5:05 Making Great Ads 10:08 Thinking About Copy 14:07 Aligning Ads to Landing Pages 19:00 Ads Carly’s Most Proud Of 21:26 Creating a Brief 26:29 A Hill to Die On Follow Carly: LinkedIn: https://www.linkedin.com/in/carlylieberman/ Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
In this solo pod, Daniel reveals his top 7 tips for creating content that absolutely slaps. Hear his best advice for generating lasting social media content that’s sure to grow your audience, including advice Daniel’s applied to cultivate his own following. And tune in to discover why he believes you shouldn’t just be focused on creating content, but on engaging directly with your audience. Want to grow your following? Then you won’t want to miss this episode! Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
In today’s pod, Daniel sits down with the dynamic Alexa Ritacco, CMO of the chic clothing line, Jenni Kayne. With a rock-solid focus on acquisition, retention, and e-commerce, Alexa shares how she cleverly marries the brand and performance world to create content that captures customers and conversions. Alexa dishes on her journey with Jenni Kayne from its scrappy marketing beginnings to revamping the company into a multi-million dollar business. She emphasizes how lifestyle imagery and product placement play crucial roles in their content strategy, giving customers a glimpse into how Jenni Kayne fits seamlessly into their everyday lives. Eager to maintain cohesion across channels? Alexa's got you covered! She's also divulging the secret sauce to balancing immersive in-store experiences with e-commerce's digital nature and sheds some light on how to pick the right influencers and determine which third-party attribution systems might not be the best fit. 0:00 Intro/Background 2:53 Creating Content That Converts 6:19 Concepting 12:00 Changing Content with Scale 15:35 What Makes Great Content 19:24 Maintaining Cohesion 22:30 Working with Influencers 25:48 A Hill to Die On 28:45 Follow Us Check Out Jenni Kayne: https://www.jennikayne.com Follow Alexa: LinkedIn: https://www.linkedin.com/in/alexaritacco Instagram: https://www.instagram.com/alexaritacco Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
Ever wonder how your favorite reality TV stars make a living off of that influencer lifestyle? Repping reality show contestants from shows like The Bachelor, MTV’s The Challenge, and Love is Blind, Courtney Bagby, CEO and founder of Little Red Management, drops by the studio to explain the strategy behind brand and reality TV partnerships. She and Daniel break down the intersection between social media and celebrity and discuss how reality show contestants keep their engagement alive over time. Courtney also explains why reality TV influencers must become a brand themselves in order to attract brand partnerships and why video content is vitally important to any influencer. Plus, find out what marketing hill she and Daniel both would die on. 0:00 Intro/Background 1:49 How Reality TV Partnerships Work 3:50 Keeping Influence Alive 7:50 Aligning Content to Brands 18:00 Brand Platforms 22:00 Sample Campaigns 26:15 A Hill to Die On 30:25 Follow Us Follow Courtney: Website: https://www.courtneybagby.com Instagram: https://www.instagram.com/littleredmgmt/?hl=en Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
How does TV advertising differ from digital ads? In this week’s episode, Daniel chats with Angela Voss, CEO of Marketing Architects, about the intricacies of TV advertising. Angela reveals her best strategies for balancing short-term results with long-term brand building in the television world and explains why short-term thinking and cognitive bias impede marketers from doing their best work. Plus, why should marketers think outside the narrow mindset that television advertising is just a short-term marketing play? Angela explains how television advertising isn’t just a tactic for a quick audience grab—it’s a viable, long-term strategy when used correctly. Find out how she suggests utilizing television advertising and why the greatest risk in marketing is avoiding risk altogether. 0:00 Intro/Background 4:57 Market and Out-of-Market Consumers 8:53 Understanding Target Audience 16:40 Short-Termism 20:43 Metric Methodologies 22:43 Testing Out TV Ads 29:32 A Hill to Die On 34:38 Why You Should Test Other Channels Follow Angela: Website: https://www.marketingarchitects.com LinkedIn: https://www.linkedin.com/in/angelamvoss/ Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
Daniel’s back for another solo pod, and this time he’s revealing the top 15 things he wishes he knew before embarking on his marketing career.
If you’re an aspiring marketer or just beginning your marketing career, you won’t want to miss this ep.
Daniel’s unpacking his greatest insights over the course of his career, including tips like why you should invest in studying behavioral psychology, how to enlist the help of a mentor, effective ways to network, and much, much more—so that you can make the most out of your marketing career today!
Follow Daniel:
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
How do you grow a brand? And what should you be concerned about during various stages of company growth?
John Coyle, podcast host of “Modern Commerce,” talks to Daniel about the ins and outs of growing a media company and what considerations you should be taking into account as your brand scales. Then, later they chat about the pros and cons of creating unsponsored content and explain why growing a podcast audience is so challenging.
And, prepare to have your minds blown with the marketing hill that John would die on. It’s either a brilliant answer or a skilled attempt at cheating the system— you be the judge!
0:00 Intro/Background
5:17 What Brands Should Be Doing
13:55 When to Grow Your Brand
23:16 Unsponsored Content
30:00 Growing a Media Property
34:10 Organic Growth
39:30 Short Form Content
45:15 A Hill to Die On
Follow John:
Newsletter: https://www.thedivenewsletter.com
Podcast: Modern Commerce
LinkedIn: https://www.linkedin.com/in/john-coyle-1bb231120/
Follow Daniel:
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
In this week’s solo pod, Daniel’s tackling this month’s rollout of Mark Zuckerberg’s Threads app— and why you should (or should not) be— Threading? Sewing? ~~Tweeting~~ Xeeting?— on the app.
Tune in to find out whether or not Daniel thinks Threads is a risk worth taking and why, whatever you choose to do, you should never lose focus on your current social media channel.
Follow Daniel:
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
What’s the best way to organically grow your brand using platforms like LinkedIn and Twitter?
Neal O’Grady, Co-Founder of Demand Curve and Bell Curve, chats with Daniel about his personal experience growing brands across LinkedIn and Twitter and explains the ways that different stages of growth can create new obstacles and challenges to scaling an audience.
He and Daniel also unravel the secrets of the LinkedIn vs. Twitter algorithm and explain why having a high follower count is one of the best forms of social proof for showing people why they should place their trust in your brand.
0:00 Intro/Background
4:34 From Personal Brand to Multiple Brands
8:30 Leaning into Your Personal Brand
11:55 Tips to Founders
14:15 How to Start Growing Your Brand
25:10 Getting Your Name Out There
35:12 A Hill to Die On
41:25 Follow Us
Check Out Bell Curve:
https://www.bellcurve.com
https://www.demandcurve.com
Follow Neal:
LinkedIn: https://www.linkedin.com/in/nealogrady/
Follow Daniel:
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
Having worked for businesses like Shopify, Quickbooks, LinkedIn, Vimeo, Twitch, and GoDaddy, Tommy Walker knows a thing or two about content marketing.
He sits down with Daniel to discuss the top three principles of marketing he considers paramount to any great content, including the value of a great value proposition, how content is a form of social currency, and why Slack is where decisions are made.
Find out what you can do with your marketing plan once technology gets out of the way and how you can better differentiate your brand against other software companies with the same features.
0:00 Intro/Background
2:39 The Three Axioms of Content Marketing
20:29 How to Think About Content Marketing
25:00 Mid Funnel Advertising
30:30 Lead Generation
34:30 A Premise in Action
37:18 A Hill to Die On
Follow Tommy:
YouTube: https://www.youtube.com/@thecontentstudioofficial
Website: https://www.thecontentstudio.com
Follow Daniel:
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
From Ice Spice and Nicki Minaj’s Barbie Girl cover to Camilla Cabello, Gywyneth Paltrow, and just about everywhere you look on TikTok, Olipop is one of the largest-growing beverage brands in the nation.
Steven Vigilante, the Head of Growth & Talent for Olipop, is here to explain exactly how the brand managed to do it. From 8 to 20,000 stores within a six-month time period, find out how Olipop is harnessing the power of multiple channels, including organic social, celebrity influencers, and in-store marketing, to become the next big challenger to brands like Coke and Pepsi.
And don’t miss out on hearing the one marketing hill Steven swears he would die on.
0:00 Intro/Background
4:30 Marketing at Olipop
9:10 Inspiration from Big Soda
11:48 Utilizing TikTok
14:40 Advice for TikTok Marketing
18:20 Omnichannel Marketing
24:33 In-Store Marketing
28:40 A Hill to Die On
31:23 Follow Us
www.olipop.com
Follow Steven:
LinkedIn: https://www.linkedin.com/in/🥤steven-vigilante-06b64633/
Twitter: https://twitter.com/savigilante
Follow Daniel:
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
How does one of the world’s most influential companies think about marketing?
HubSpot’s CMO, Kipp Bodnar, is in the studio to unpack all of the lessons he’s learned in marketing. He’s talking to Daniel about why you should always create content that prioritizes helping and entertaining your audience above all else, why podcasting remains one of the hardest channels to grow an audience in, and how HubSpot thinks about hiring content creators.
Plus, Kipp also divulges how he thinks about the media funnel and explains why distribution is everything.
0:00 Intro/Background
1:30 Creating Great Media
4:20 Considering Creators
9:46 Podcasting is Hard
13:30 The Media Funnel Parts
16:35 Qualitative Data Tracking
22:00 HubSpot Marketing
22:20 Words of Advice
25:20 The Hiring Criteria
30:46 A Hill to Die On
33:23 Follow Us
Discount code to attend Inbound: TMMINBOUND (15% off discount code on General Admission passes – expires on July 31, 2023) inbound.com/agenda
Follow Kipp:
Marketing Against the Grain Podcast
Twitter: https://www.twitter.com/Kippbodnar
LinkedIn: https://www.linkedin.com/in/kippbodnar
Follow Daniel:
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
Which product makes you more likely to buy it? A bag of chips that says, “90% Fat-Free” or a bag of chips that says, “Made With 10% Fat”? Sure, the answer seems like it’s obviously the first option, but can you explain the reasons why?
Melina Palmer can, and as a behavioral economist, she’s here to explain why we buy the things we buy in this episode from the archives. As the podcast host of “The Brainy Business; Understanding the Psychology of Why People Buy,” Melina discusses the ways science can be used to unlock the consumer decision-making process and unleash the key to your business’ success.
She and Daniel talk about how behavioral science utilizes economics, psychology, and neuroscience to reveal the secrets behind the subconscious decisions we make on an everyday basis.
Follow Melina:
Website: https://www.thebrainybusiness.com
Podcast: https://thebrainybusiness.com/why-behavioral-economics/#
Follow Daniel:
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
In this solo episode, Daniel’s taking the time to hash out his best advice for marketing, and this time he’s explaining the best ways to think about producing content.
Why should you think of content as a product? And why is it important to invest in the content you produce?
For that and more advice, tune in.
Follow Daniel:
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
Hustling since she was 15 and obsessed with pop culture from a young age, Charlotte Mair knew she wanted to create cool shit and tell great stories. So she built her own agency, The Fitting Room, that harnessed the power of subculture and creativity to drive brand loyalty.
Her personal motto? Create hype, demand, and legacy.
Charlotte opens up to Daniel about her unique take on marketing, including why she believes that hip-hop shapes everything and why understanding sub-communities is crucial to building brand strategy.
Plus, hear why she thinks taking risks is vital to great marketing (spoiler alert because perfect is really, really boring).
0:00 Intro/Background
3:35 Approach to Marketing
6:30 Launching a Brand
11:10 What Good Looks Like
16:20 Taking Risks
22:17 Favorite Past Campaigns
30:41 A Hill to Die On
32:55 Follow Us
Follow Charlotte:
Website: https://tfr.agency
LinkedIn: https://www.linkedin.com/in/charlotte-mair/
Follow Daniel:
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
Call us biased, but this might just be our favorite episode of Marketing Millenials ever. And it’s not just because this one’s with Daniel’s wife, Ari Murray.
It’s because Ari’s a growth marketing mastermind for Sharma Brands, who’s helped manage e-commerce for celebrity brands like Kourtney Kardashian’s Poosh and Halsey’s Aboutface Beauty. And she’s got a lot of great advice about how to run a successful D2C e-commerce brand.
Ari talks about the ins and outs of performance marketing, why channel diversification is important, and how to leverage a legacy audience.
And you didn’t think she’d really leave without spilling the tea and how she and Daniel met, did you?
Follow Ari:
Podcast: https://podcasts.apple.com/us/podcast/go-to-millions/id1666992294
LinkedIn: linkedin.com/in/arimurray
Follow Daniel:
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
What are the biggest challenges marketers face, and how can they better align with sales to improve their outcomes?
Vin Matano, Senior Account Executive at Demandbase, chats with Daniel about all things sales. Find out his four-part cold e-mail strategy to increase pipeline, what he identifies as marketing’s biggest pain points, and the best tactics you can use today to approach sellers.
Plus, why does Vin think of sales as a copy-and-paste business? And what’s the one marketing hill he would die on?
0:00 Intro/Background
5:01 Cold vs. Warm Emailing
8:00 Cold Email Process
12:23 Using Marketing as a Salesperson
16:30 Marketing Pain Points
20:10 Defining ABM
26:30 Building Marketing Relationships
31:25 A Hill to Die On
Follow Vin:
LinkedIn: https://www.linkedin.com/in/vinmatano/
Follow Daniel:
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
Should you be concerned if your content doesn’t appeal to everyone?
According to BarBend’s Head of Brand, David Tao, you should embrace it because it’s actually one of your greatest strengths as a marketer. David and Daniel discuss the ways in which niche content gives you a competitive advantage and how to use it to gain a broader audience.
David also unveils his three biggest tips for scaling a company organically, including optimizing SEO strategy, using good design principles, and being consistent in your work, and explains the one marketing hill he would die on.
0:00 Intro/Background
4:07 Scaling Niche Companies
11:39 Scaling Organically
21:00 Growth Levers for Scaling BarBend
29:14 A Hill to Die On
Learn More About BarBend:
https://www.barbend.com
https://www.breakingmuscle.com
Follow David:
Instagram: https://www.instagram.com/davidthomastao
Twitter: https://www.twitter.com/d_tao
LinkedIn: https://www.linkedin.com/in/datao/
Email: david@barbend.com
Follow Daniel:
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
95% of companies use buyer personas, but over 77% of those companies never look at them again. But don’t let that fool you into believing they’re useless.
Adrienne Barnes, the founder of Best Buyer Persona, is here to unpack the value of user personas in this episode rewind. She’s delving into the reasons why most companies suck at using buyer personas correctly, how to get it right, and why talking to users and stakeholders is vital to your brand’s success.
She and Daniel also discuss the value of proprietary data and why too many marketers are worried about failing to actually start trying.
0:00 Intro/Background
3:50 User Research
8:00 Challenges to Research
10:00 Is User Research Useless?
15:01 A Hill to Die On
17:00 Words of Advice
24:00 Freelancing
28:39 Who Inspires You?
Follow Adrienne:
LinkedIn:
linkedin.com/in/adrienne-barnes-2001
Follow Daniel:
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
What insights could a college dropout turned growth marketer have to give about marketing?
Turns out, quite a lot.
Ryan Boswell drops by the studio to talk to Daniel about the lessons he’s learned when it comes to marketing short-form content for startups on platforms like LinkedIn and TikTok. His overarching theme?
If you want to build an actual connection with a loyal base of customers, then your content has to provide something of value for them— it can’t just be noise or mindless noise. Always strive to create content that adds some type of value which will be enhanced when people eventually convert to your product.
To hear that and more of Ryan’s insights, check out the pod.
0:00 Intro/Background
2:30 Using TikTok to Drive Offline Events
6:24 Short Form Content
17:00 B2B Content Strategy
28:40 Quality vs. Quantity
33:30 A Hill to Die On
37:11 Find Us
Follow Cold Plunge Studios:
https://www.coldplungestudios.com
Follow Ryan:
LinkedIn: https://www.linkedin.com/in/ryanjboswell/
Email: ryan@bozxdigital.com
Follow Daniel:
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
What’s the secret sauce to scaling and growing companies?
According to former cop-turned-performance marketer Torii Rowe, it’s all about discipline and knowing just how far you can push and pull in your ad campaigns.
Torii’s uncovering his tried-and-true methodology for scaling companies like Upsaint, Manssion, and MVMT, and you can bet that it involves rigorous A/B testing, broad targeting, and high-converting landing pages.
Then, find out why the best testing ads are the ones you least expect— and capturing cold traffic is the key to fueling your company’s growth.
If you’re looking to scale, you won’t wanna miss this one.
0:00 Intro/Background
1:45 From Cop to Growth Marketer
3:20 Scaling Businesses
7:00 Great Facebook Ads
10:55 Ad Targeting
13:40 AOV
16:00 High Converting Land Pages
20:32 Predicting What Works
22:50 A Hill to Die On
27:15 Word of Advice
Follow Torii:
Website: https://www.dreamlabsagency.com
LinkedIn: https://www.linkedin.com/in/torii-rowe-782a0a161/
Twitter: https://www.twitter.com/toriirowe
Check Out Manssion Jewelry:
https://manssion.com
Follow Daniel:
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
We’re rewinding the clock on this week’s podcast to replay an interview with business growth and customer experience strategist Jay Baer.
Jay gives his thoughts on why speed and customer experience go hand-in-hand, how you should think about creating content, and the importance of meaningful customer interactions. Jay breaks down his marketing playbook and unveils his personal branding philosophy.
Plus— why do so many marketers spend so much time on customer acquisition when they should really be channeling their focus into customer retention? Boy, does Jay have some thoughts on this one!
00:00 Intro/ Background
03:47 The Two Smart Things Jay Baer Did
09:36 Opposite of Logical
18:00 Customers in the Wild
26:27 Tequila/Insta Dissection
31:37 One Thing Jay Baer Would Tell You
34:30 Who to Pay Attention To
35:16 How to Create Great Content
Follow Jay:
LinkedIn: linkedin.com/in/jaybaer
Twitter: twitter.com/jaybaer
Follow Daniel:
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
In this recorded live event, Daniel and Ari (host of the “Go-To Millions” podcast) interview Yellow Beauty founders Jamil Bhuya and Jaz Fenton about how the lessons they’ve learned in scaling a startup business.
From mixing spices on their kitchen table to fulfill orders for their startup turmeric-based skincare brand to being picked up by major manufacturers like Anthropologie and Urban Outfitters, Jamil and Jaz share how developing a solid e-commerce website, investing in clear and concise copywriting, and utilizing influencer-based advertising helped scale their business to 40,000+ regular customers.
Plus, what’s the one marketing hill Jazz and Jamil would die on?
Tune in to find out!
0:00 Intro
5:24 Expanding Yellow Beauty
7:00 Creating the Website
12:30 Lessons from Shopify
15:00 Entrepreneurship Lessons
28:00 Aligning with Business Partners
39:40 A Hill to Die On
42:36 Find Us
Follow Yellow Beauty:
https://www.yellowbeauty.com
Follow Jamil:
LinkedIn: https://www.linkedin.com/in/jamilbhuya/
Website: https://www.burgersnfriesforever.com
Follow Jaz:
LinkedIn: https://www.linkedin.com/in/jazfenton/
Twitter: https://www.twitter.com/Jazyfent
Follow Ari:
Podcast: https://podcasts.apple.com/us/podcast/go-to-millions/id1666992294
Follow Daniel:
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
On this week’s pod, Daniel and special guest Jackie Hermes, CEO of Accelity, chat about the difficult aspects of building an audience, generating leads, and investing in paid advertising.
What should a marketing plan look like when you’re dealing with budget cuts? What are the most effective behaviors when it comes to building an audience? And why is it important not to put your marketing eggs all in the same basket?
Then, Jackie and Daniel discuss the more annoying aspects of lead generation, including why bickering over attribution is so common within marketing and how marketers can step outside of that singular and self-destructive mindset and start taking ownership over pipeline generation.
0:00 Intro/Background
3:20 Working with Budget Cuts
6:20 Setting Up a Marketing Plan
10:07 Paid Advertising
22:23 The Role of Marketing
28:50 A Hill to Die On
Follow Jackie:
LinkedIn: https://www.linkedin.com/in/thejackiehermes/
Instagram: https://www.instagram.com/thejackiehermes/
Website: https://accelitymarketing.com/contact/
Follow Daniel:
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
How does a self-proclaimed science nerd approach marketing? By using the scientific method, of course!
Peter Mahoney, author of “The Next CMO,” sits down to talk with Daniel about his unique and incredibly analytical approach to marketing tactics. Learn why constant testing is the glue holding a marketer’s success in the balance and why you should always come equipped with a concrete set of goals for your marketing plan, including metrics, targets, and milestones.
Then, Peter unveils his top tip for aspiring marketers— and why talking to your finance department should be your top priority.
0:00 Intro/Background
3:51 Testing Your Hypothesis
6:05 Setting Up a Plan
13:43 Understanding Data
19:15 Selling a Marketing Plan
24:10 Justifying Brand Campaigns
31:42 A Hill to Die On
36:11 Where to Find Us
Find Peter:
LinkedIn: https://www.linkedin.com/in/pemahoney/
Podcast: The Next CMO
Book: The Next CMO
Follow Daniel:
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
Receiving a job offer in the land of 1,000+ job applicants on LinkedIn feels like an impossible feat. So what can you be doing right now to stand out?
Founder and CEO of MSH recruiting software, Oz Rashid, joins the pod to chat with Daniel about the best ways for job candidates to market themselves, including building a personal brand, targeting HR recruiters directly, tailoring your resume to match specific aspects of the job description, and much, much more.
Plus, Oz explains why marketing and HR initiatives go hand-in-hand and why investing in talent acquisition is a worthy pursuit.
If you’ve found yourself on the eternal job search struggle bus, this is one episode you can’t afford to miss!
Follow Daniel:
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
Dying to understand how to effortlessly increase your sales and conversion rates?
Then this episode’s for you.
Pete Housley, CMO at the intelligence conversion platform, Unbounce, opens up his playbook for capturing leads at all stages of the funnel and retaining them. He and Daniel discuss striking the perfect balance between organic traffic and paid channels, whether or not you should buy your branded keywords, and how to properly employ retargeting tactics.
Plus, find out why Pete’s a diehard stan for multi-channel marketing and why any great marketer needs to start beefing up their data chops, stat.
0:00 Intro/Background
3:12 The Digital Marketing Playbook
6:26 Breaking Down Ad Channels
16:15 Distinguishing Purchasing Intent
20:42 Moving the Point of Conversion
25:03 Retaining Customers
30:34 A Hill to Die On
32:56 Words of Advice
Follow Pete:
LinkedIn: https://www.linkedin.com/in/peter-housley-a3653012/
Unbounce: http://unbounce.com/
Follow Daniel:
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
Let’s be real— a lot has changed in marketing over the past five years, especially with the advent of platforms like TikTok and Instagram Reels. Yoann Pavy’s here to unpack all the ways to utilize those changes to fuel your organic growth.
As the CMO of the fintech app Nude, and the former Head of Social and Growth to major UK brands Deliveroo and Depop, Yoann loves how the internet drives culture and has directly managed several eight-figure marketing accounts over the past decade.
He and Daniel discuss the shift in advertising to authenticity, what kind of content creators make the best business partners, and why listening to your customers’ feedback is the key to a winning strategy.
0:00 Intro/Background
3:24 Paid Advertising Landscape
14:55 Using Creators
18:48 Finding the Right Creators
24:25 A Hill to Die On
28:06 Words of Advice
Follow Yoann:
LinkedIn: https://www.linkedin.com/in/yoannpavy/?originalSubdomain=uk
Twitter: https://twitter.com/yoannpavy
Follow Daniel:
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
How does a strategic marketing advisor think about building a social media audience?
Blake Emal stops by the studio to chat with Daniel about the lessons he’s learned from faking it until he actually made it in the world of SEO marketing.
From his early career accidentally stumbling into the world of SEO to becoming the CMO of Copy AI, Blake’s dispensing his playbook on navigating audience growth using various social media platforms.
Tune in as Blake discloses his hottest tips for building a following, including the importance of quantity over quality, adapting quickly to technological change, and the differences between building a brand vs. a personal account.
0:00 Intro/Background
1:52 Building an Audience
8:28 Brand vs. Personal Accounts
10:51 Creating Account Content
14:12 Future Growth
17:56 A Hill to Die On
23:30 Words of Advice
Follow Blake:
Twitter: https://www.twitter.com/heyblake
LinkedIn: https://www.linkedin.com/in/uxblake/
Follow Daniel:
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
In this solo pod, Daniel’s sharing his top five best tips for first-time creators and how to produce content that’s sure to gain followers.
Is it better to create a few curated high-quality pieces of content or to generate content more consistently? Should you hedge your bets by posting on multiple social media platforms, or is it better to focus on just one?
For the answers to these questions and more grade-A tips, take a listen!
Follow Daniel:
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
What’s the best way to build your email list without the help of paid advertising?
Like any good Christopher Nolan plot twist, Chenell Basilio, writer of the “Growth in Reverse” newsletter, thinks moving backward through time is the most effective strategy to grow your audience.
She sits down to chat with Daniel about the art of reverse engineering, her top takeaways for organically growing a newsletter audience, and why you really need to stop planning and just start doing when it comes to marketing.
0:00 Intro/Background
2:15 Tactics for Growing an Audience
7:22 Things Top Creators are Doing
16:40 Podcast Promotion
20:40 Things I’ve Learned
22:56 Paid Advertising Lessons
28:56 A Hill to Die On
29:07 Find Us
Follow Chenell:
Website and Newsletter: https://www.growthinreverse.com
LinkedIn: https://www.linkedin.com/in/chenellco/
Twitter: https://www.twitter.com/Chenellco
Follow Daniel:
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
On today’s pod, Daniel’s chatting with SEO specialist, Barrett O’Neill about everything SEO-related.
What are the biggest things you can do to boost your page’s SEO ranking today? How will SEO change with the rapid development of AI technology? And what’s the best way to grow your audience?
Barrett’s dishing his hottest tips for staying ahead of the game to produce quality content that will boost your SEO strategy and grow your audience organically.
Plus, stay tuned to find out why paid ads are vastly overrated.
0:00 Intro/Background
1:20 Is SEO Dead?
2:50 SEO Tactics
5:51 Staying Ahead of the Curve
9:21 Generating Exceptional Content
17:00 Creating SEO Content
20:03 Becoming an Entrepreneur
22:07 Growing an Audience
24:38 A Hill to Die On
27:14 Contact Us
Follow Barrett:
Twitter: https://twitter.com/barrettjoneill/
LinkedIn: https://www.linkedin.com/in/barrettoneill/
Follow Daniel:
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
How did diamonds become a girl’s best friend?
In this special segment, Daniel’s flying solo to take an in-depth look at some of advertising’s greatest wins, and this week, he’s revealing how DeBeers turned a fledgling mining company into a diamond empire.
Find out how DeBeers utilized clever copywriting and influencer seeding to revolutionize the world of advertising in the mid-19th century and what lessons we can learn from this remarkable campaign.
Follow Daniel:
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
Is AI a marketer’s best friend or worst foe?
Well, according to Kasim Aslam, owner of the number one ranked Google ads agency, Solutions 8, it’s maybe a little bit of both?
Kasim and Daniel talk about all things AI— how it poses a threat to marketing job security, how it will affect the state of SEO as we currently know it, and what can be done to ensure marketers adapt to AI trends in order to improve efficiency rates.
Then, find out what marketing hill Kasim would die on and why you should go ahead girl, go 'head niche down.
0:00 Intro/Background
1:18 AI for Search
6:37 AI & Job Security
14:11 AI & Ads
19:17 AI & Supply Chain Efficiency
22:27 The State of SEO
29:15 A Hill to Die On
33:08 Words of Advice
Follow Solutions 8:
Website: https://sol8.com
YouTube: https://www.youtube.com/user/solutionseight
Follow Kasim:
Email: googleads@sol8.com
Twitter: https://www.twitter.com/casamuslim
LinkedIn: https://www.linkedin.com/in/kasimaslam/
Follow Daniel:
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
Hello there.
Looking for a meme that hits the right spot?
Daniel’s taking a solo spin for this week’s pod to cover the basics of creating a viral meme. Should you capitalize on what’s trending? And how do you increase engagement with a meme?
Tune in for that and more!
Follow Daniel:
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
How does the man who scaled Gym Shark from 1 million to 20 million followers think about marketing?
Elfried Samba is in the studio to share his views with Daniel on building an audience through genuine brand diversity and to reflect on the ultimate goals of marketing in today’s increasing economy of homogeneity.
He shares the liberating effects of embracing imperfection in advertising and how it makes companies a little more human.
Plus, find out his thoughts on building brand trust and what characteristic brands who consistently deliver share in common.
0:00 Intro/Scaling Gym Shark
3:40 Cultural Evolution
13:31 Homogeneity in Advertising
17:50 The Goal of Marketing
21:56 The Nuances of Marketing
25:11 The Role of AI
29:04 Why Trust is Vital
36:04 Customers are Your Best Ambassadors
40:18 A Hill to Die On
Follow Elfried:
LinkedIn: https://www.linkedin.com/in/elfriedsamba/
Twitter: https://twitter.com/ElfriedSamba
Follow Daniel:
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
We’re rehashing this oldie cause it’s a goodie.
Quit using so many words.
Morgan J Ingram is a marketer at the top of his B2B game, and he’s opening up his email playbook. Having trouble understanding why your email is converting? Then this is one you won’t wanna skip.
Join Daniel Murray and Morgan for this AirMeet virtual event, where Morgan unpacks the secrets to email success – less stuff, no fluff.
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far.
Visit Retention.com to book a demo today.
Follow Morgan:
LinkedIn: linkedin.com/in/morganjingram
Twitter: https://twitter.com/morganjingram
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
Today we’re rewinding the clock and diving back into this fantastic chat with Workweek CEO Adam Ryan as he unveils his secrets to unlocking the creator economy.
Adam shares his journey from leaving his job as the President of the Hustle to build a media company within a business at Workweek and spilling the deets on the intriguing dynamics between media and content marketing.
Then, Adam drops some hard truths to Daniel on why you should always keep your media budget separate from your marketing budget.
You won’t want to miss this episode that will revolutionize the way you approach marketing.
And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.
Follow Adam:
https://wwww.workweek.com
LinkedIn: linkedin.com/in/adamtryan
Twitter: twitter.com/AdamRy_n
Follow Daniel:
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
Why should businesses forget the funnel? And is the funnel really just an oversimplification of what drives revenue?
Claire Sullentrop, author of “Forget the Funnel,” certainly thinks so, and she’s here to discuss the reasons why businesses need to focus on the larger, qualitative data driving customer growth.
She and Daniel chat about the importance of identifying and mapping out the ideal customer journey, the right questions to ask when conducting customer research, and how to operationalize customer motivation.
0:00 Intro
1:40 Forget the Funnel
6:55 Mapping the Ideal Customer
9:17 Adopting Customer-Led Growth
17:36 Customer Retention
22:05 Improving Conversion Rates
25:28 A Hill to Die On
27:34 Contact Us
www.forgetthefunnel.com
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LinkedIn: https://www.linkedin.com/in/clairesuellentrop/
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
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In this previously recorded podcast, we’re taking a look back at this insightful interview with Chief Social Officer at Mekanism, Brendan Gahan.
Having worked in the creator/influencer space for years, Brendan divulges his playbook for the best high-impact marketing tactics. He and Daniel chat about evolving a great connection between a brand and its influencers, along with the best ways to move creators through the marketing funnel.
Plus, find out why great relationships are at the heart of everything Brendan does.
And if you LOVE The Marketing Millennials, drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.
Follow Brendan:
LinkedIn: linkedin.com/in/brendangahan
Twitter: https://twitter.com/brendangahan
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Timestamps:
0:00 Intro
01:42 The Pitch That Broke The Internet
06:06 How to Treat a Brand Partnership
12:00 Activating Your Brand
16:03 Starting With a Blank Slate
17:07 The Marketing Hill I Would Die On
19:23 Landing Page Power
23:04 Building on Rented Land
27:13 Follow The Smart People
28:45 Remember Relationships
We’re dipping our toes back into the archives to rehash this interview with Alexandria Snow, the customer-first marketer who knows exactly what you need.
With more than nine years of SaaS experience in sales/marketing consulting, Alexandria brings a lot of wisdom about effective product marketing.
She and Daniel sit down to chat about her unconventional path to marketing, why you should always know your business optics as well as your customers do, and the challenges product marketers face on an organizational level.
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far.
Visit Retention.com to book a demo today.
Follow Alexandria:
LinkedIn: linkedin.com/in/snow-from-marketing
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Timestamps:
00:00 Intro
01:43 Not The School For Marketers
02:53 How I Think About Product Marketing
05:58 The First 30 Days
09:10 Product Marketing: Bridging The Gap
10:27 The Identity Of A Product Marketer
12:36 Don’t Wait To Hit The Go Button
17:17 The Marketing Hill I Would Die On
19:48 Choosing The Right Words
22:45 The Importance of Personal Brand
In this special crossover episode, Jackie Hermes, with “The Art of Entrepreneurship” podcast, sits down to interview Daniel about growing an audience organically on various social media platforms.
Daniel explains why it’s important to go all in on one platform before expanding to other social media outlets, why the best content producers are also content consumers, and why memes are the language of the internet.
Follow the Art of Entrepreneurship Podcast:
https://podcasts.apple.com/us/podcast/the-art-of-entrepreneurship/id1585828105
Follow Jackie:
LinkedIn: https://www.linkedin.com/in/thejackiehermes/
Instagram: https://www.instagram.com/thejackiehermes/
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As the founder of Sales Team Builder LLC., Leslie Venetz spends her time helping commercial teams build repeatable processes and winning playbooks that produce revenue.
She chats with Daniel about the things that encourage marketing success, like ensuring consistency in messaging, reassuring prospects that sales and marketing have their best interests at heart, and avoiding overly flowery language in sales copy.
Plus, if you aren’t using cold-calling as a channel, find out why Leslie thinks you may not have what it takes to win in a sales environment.
0:00 Background
1:49 Embracing a Sales-Led Approach
3:18 Outbound vs. Inbound Sales
13:57 Marketing Success
19:30 Improving Efficiency
32:50 A Hill to Die On
Follow Leslie:
LinkedIn: https://www.linkedin.com/in/leslievenetz/
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
What does a firm believer in branding and social usefulness think about enhancing the customer experience?
In this episode, John Sills, author of the “Human Experience,” chats with Daniel about using unpredictable moments to enhance the customer journey and how brand loyalty isn’t based on pure emotion but rather on brand usefulness.
John breaks down his insights into the increasing levels of customer dissatisfaction despite growing technological advancements and how the best antidote is spending time engaging in customer feedback surveys.
Plus, how can empathy training programs in businesses increase the customer experience? Tune in to find out!
0:00 Intro
3:38 Customer Loyalty
9:18 Creating a Great Customer Experience
11:36 Being Authentic
13:52 Unpredictability in CX
17:30 Customer Feedback
23:26 Observing Customer Behavior
27:41 Brand Loyalty
29:54 Words of Advice
Follow John:
LinkedIn: https://www.linkedin.com/in/john-sills/
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
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Devin’s secret to great content? Start by listening. This is the content strategy episode you’re going to want to tune in to.
As Head of Content at Clari, Devin is bringing his A-game to content planning. He’s also advisor and writer at The Reeder newsletter, reaching 6k+ creators every week.
Daniel and Devin get into strategizing for success at a new company, creating content that supports the CEO’s goals, and why you should make audience building a key KPI for your marketing.
And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it’s your guide to profitable growth.
Visit northbeam.io to request a demo now.
Follow Devin:
LinkedIn: linkedin.com/in/devinreed
Twitter: https://twitter.com/TheReederCo
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Timestamps:
0:00 Intro
05:19 Balance Planning With Action
10:23 Mind Share Before Market Share
14:36 Planning Starts With The CEO
17:25 Funnels VS Buckets
18:41 Spheres of Influence
22:46 Not Settling
29:08 Life’s Too Short
37:58 When Media Companies Aren’t Media Companies
47:07 The Wrong Expectation
How did Thomas Shields go from writing a small pickleball newsletter with nothing more than a MailChimp account, a “shitty” website, and a few Facebook subscribers to creating a comprehensive sports channel where 50% of its partners are inbound advertisers?
By getting scrappy.
Thomas talks with Daniel about the importance of just getting out there and doing it rather than worrying about your brand’s initial traction, how to grow a newsletter audience, and why content volume is more critical to your success than anything else.
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.
0:00 Intro
3:02 Getting Into Newsletters
4:35 Growing an Audience
10:38 Monetizing
12:07 Cold Calling Brands
13:06 Creating Content
17:02 Recycling Content
19:09 Packaging Sponsorship
21:17 A Hill to Die On
28:30 Predicting What Posts Well
Follow Thomas:
Twitter: https://twitter.com/readmynewslettr
Follow The Dink Pickleball:
Twitter: https://twitter.com/Pickleball
Instagram: https://www.instagram.com/thedinkpb/
Website: https://www.thedinkpickleball.com
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
Content is king. That’s why we’re hitting the rewind button on an interview with Growth Ghost copywriter Dakota Robertson.
Find out how Dakota helps other eager entrepreneurs and influencers increase their social media presence by creating more meaningful content.
Plus, hear what tips he has to share for all of the aspiring writers out there, including why simplicity is the market hill he’d die on and why you’re better off saying nothing at all if you don’t have anything interesting to say.
And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.
Follow Dakota:
LinkedIn: linkedin.com/in/dakota-robertson-a00bba133
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Want to start generating meaningful pipeline? Then quit meeting the expectations of your clients and start exceeding them.
Alex Olley, the co-founder of Reachdesk, needed a way to cut through the noise of mindless demand generation, so he started sending custom swag to C-Suite executives. While others initially mocked his idea, that laughter turned into shock at the 30% increase in response rates.
He chats with Daniel about creating moments that matter with clients and how to turn potential customers into stark, raving, mad fans of your product. Then, he and Daniel discuss the best ways to remove friction in the buying process and explain why A/B testing is a marketer’s best friend.
0:00 Intro
4:05 Moments That Matter
9:45 Account-Based Marketing
13:25 Removing Friction
24:04 A Hill to Die On
24:48 Getting on the Same Page
27:40 Test It
30:11 Words of Advice
33:12 Contact Us
Follow Alex:
LinkedIn: https://www.linkedin.com/in/alexolley/
https://reachdesk.com
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LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
How does a social media strategist who worked for top brands like Whataburger, Crayola, and Twitter think about overcoming some of today’s biggest challenges facing social media advertising?
This week, Dani Trevino chats with Daniel about the transition from macro-influencers to micro-influencers, why finding people who genuinely love your product is the best way to promote brand loyalty, and how to determine if you should bother hopping on the latest social media trend or not.
Then, stay tuned to find out why case studies and hands-on internships are the best way to learn whether agency or in-house life is right for you.
And thanks to our episode sponsor, Retention.
What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.
Follow Danielle: Twitter: https://www.twitter.com/d_trev
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
0:00 Intro
3:40 Working for Major Brands
5:20 Biggest Changes in Social Media
8:37 Starting a New Role
10:29 Coolest Brand Strategies
16:13 When to Hop on the Trend Bandwagon
18:21 Short-Form Content
27:05 A Hill to Die On
33:38 Words of Advice
35:54 Find Us on Social
We’re sitting down for a fireside chat with Mike Wolber, CRO at Rent Dynamics and host of the “Modern Multifamily” podcast.
He and Daniel talk about picking your battles wisely, surrounding yourself with a variety of different mentors, and short-form vs. long-form content.
Plus, find out why Mike has the need for speed when it comes to marketing.
Follow Mike:
LinkedIn: https://www.linkedin.com/in/mikewolber/
Podcast: https://podcasts.apple.com/us/podcast/modern-multifamily/id1550224543
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Daniel is a Workweek friend, working to produce amazing podcasts.
To find out more, visit: www.workweek.com
Have you found yourself wondering how to take that next step into an executive-level career? Then this is the episode for you!
Mark Wolber, CRO of Rent Dynamics, a CRM solution designed for apartment owners and managers, is here to discuss how education, networking, and mentorship are the best ways to advance to that C-level job you’ve always dreamed of.
He and Daniel also chat about the importance of aligning marketing and sales goals and whether success should be defined by a number or a gut feeling.
Plus, learn why speed is a marketer’s best friend and why Mark takes joy in knowing that everyone is really just making things up as they go along.
Keep up to date with the latest news from The Marketing Millennials:
Follow Mike:
LinkedIn: https://www.linkedin.com/in/mikewolber/
Podcast: https://podcasts.apple.com/us/podcast/modern-multifamily/id1550224543
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Daniel is a Workweek friend, working to produce amazing podcasts.
To find out more, visit: www.workweek.com
0:00 Intro
1:56 Marketing and Revenue
3:08 Influence of Sales on Marketing
6:08 Team Structure and Alignment
10:08 Go-to-Market Goals
13:34 Making the Jump to a CRO
19:35 Scaling with Technology
24:24 A Marketing Hill to Die On
28:46 Words of Advice
31:17 Contact Us
How much time do creatives actually spend creating?
Amrita Mathur, VP of Marketing at the Creative-as-a-Service agency, Superside, is in the studio to talk about why creatives spend so little time actually creating and how a great DesignOps team can increase workflow and efficiency among creatives.
She and Daniel also discuss the advantages of centralized vs. decentralized marketing, the best way to scale a marketing department, and how creative team success should be measured.
Plus, what’s the advantage of hiring freelancers over full-time employees? Tune in to find out!
0:00 Intro
2:08 Lessons from Computer Science
3:10 Scaling a team
5:45 Alignment is Key in Marketing
12:00 Do You Tie Outcome Results to a Creative Team?
14:03 Design Ops
22:08 A Marketing Hill to Die On
25:40 Words of Advice
29:44 Contact Us
Follow Amrita:
LinkedIn: https://www.linkedin.com/in/amritamathur/?originalSubdomain=ca
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
We’re taking a dip into the archives and rehashing why e-commerce wiz kid, Connor Gross, knows a thing or two about marketing. Having helped scale numerous eCommerce brands, you can find him finding personal fulfillment in building his podcast empire.
Connor sits down with Daniel to discuss why great marketing requires patience and how short-term conversion strategies lead to long-term marketing failures.
Plus, hear why every aspiring marketer should start a side hustle first, why it’s crucial to view marketing from a holistic perspective instead of putting it in a silo, and why hopeful entrepreneurs should tune into Connor’s podcast “The Next Generation” for some A+ marketing advice.
Follow Connor:
LinkedIn: linkedin.com/in/connor-gross-104360109
Twitter: twitter.com/c_gro
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Timestamps:
00:00 Intro
05:15 The Why Behind The Buy
06:46 Believe The Good Deals Are Out There
10:59 Recommendations Before Ad Spend
13:24 Thinking In Increments
14:50 Don’t Stop Showing Up
18:23 Money Isn’t The Only Metric For Success
20:43 Building Sustainability Through Great Content
24:28 Let’s Row In The Same Direction
30:53 Just Get Good At Marketing
This week’s fireside chat is with Tara Robertson, head of the Demand Gen department at the meeting lifestyle automation platform, Chili Piper.
Hear about the best advice she has for fellow marketers, her favorite marketing tactic at the moment, and more in this quick-fire question-and-answer session.
Follow Tara:
LinkedIn: https://www.linkedin.com/in/taraarobertson/
Keep up to date with the latest news from The Marketing Millennials:.
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LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Why should you be creating content for the right reasons?
Co-founder of Crowd Surf and named one of Forbes’ “30 Under 30,” Cassie Petrey is in the studio today, chatting about her experience providing specialized marketing services to stars like the Backstreet Boys, Britney Spears, Camila Cabello, and more.
Cassie discusses how authenticity and staying true to a creator’s vision are the key to successful content creation. She and Daniel then break down the importance of understanding how and why we consume content, the advantages of short-form vs. long-form content, and why the best influencers should have a mission to help others in some way.
They also dive into how supporting a creator’s authentic self is the best way to ensure they remain true to their vision.
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.
Follow Cassie:
Instagram: www.instagram.com/cassiepetrey/
LinkedIn: www.linkedin.com/in/cassiepetrey/
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LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
Timestamps:
· 0:00 Intro
· 1:36 From local to national music marketing
· 2:21 For the love of the game
· 3:46 Short-form vs. long-form video
· 7:19 How content is discovered
· 8:46 What makes great long-form and short-form videos?
· 12:06 Editing unplanned content
· 14:10 Influencing for the greater good
· 17:01 Stumbling into social media fame
· 19:55 Staying true to your vision
· 23:54 A hill to die on
· 25:28 The power of social media content
· 27:59 Biggest career wins
· 28:47 Career advice
· 31:35 Contact us
How can you use organic social to fuel your paid advertising?
Tara Robertson, head of the Demand Gen department at Chili Piper, a B2B company dedicated to inbound lead conversion, sits down to chat with us about how advertising and sales have a symbiotic relationship with each other and how one can serve to benefit the other when they’re both working in harmony.
She and Daniel dive in-depth into how organic advertising fuels paid advertising, why you should be worried about converting leads instead of simply capturing them, and how budgeting can drive better marketing engagement and efficiency.
Plus, Tara discusses why you shouldn’t dismiss frontline sales experience as a viable path to marketing success.
Follow Tara:
LinkedIn: https://www.linkedin.com/in/taraarobertson/
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LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
How do you convince customers your brand has authority? You get into the specifics.
Richard Shotton is the behavioral science expert armed with the tactics you need.
Richard is the Founder of Astroten, the company helping brands like Google, Mondelez, BrewDog and Barclays apply behavioral science to solve their challenges.
Daniel and Richard discuss how generalizations make customers feel unsure about your brand, why visual language is sticky, and tactical psychological biases you can use today to get your emails read.
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.
Follow Richard:
LinkedIn: https://www.linkedin.com/in/richard-shotton/
Twitter: https://twitter.com/rshotton
And to buy a copy of Richard's latest book head to Amazon
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
When you understand your customers’ motivations, then you can start using your marketing tactics way more effectively.
Nancy Harhut is the Co-founder and Chief Creative Officer at HBT Marketing. She’s also an expert in behavioral science and its intersection with marketing.
Daniel and Nancy discuss why you don’t just need to get the right message to the right person - you need to do it in the right way, how the powerful Endowment Effect can influence sales people, and why autonomy bias is a practical tactic all marketers can put to use.
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.
Follow Nancy:
LinkedIn: https://www.linkedin.com/in/nancyharhut/
Twitter: https://twitter.com/nharhut
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Daniel is on stage at SXSW compering a panel discussion with some of the best names in the business.
Join Daniel, along with Ari Murray, Mark Jung and Anthony Kennada as they discuss what makes a media company, why you need to stay in the front of people’s minds to succeed, and how to get maximum return on your celebrity brand endorsement.
Plus the panel takes questions from the audience.
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.
Follow Ari:
LinkedIn: https://www.linkedin.com/in/arimurray/
Follow Mark:
LinkedIn: https://www.linkedin.com/in/markpjung/
Follow Anthony:
LinkedIn: https://www.linkedin.com/in/akennada/
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Why does content fail to fly? Find out how the Lavender Marketing team is doing B2B a little differently.
Lavender Marketing is the AI email assistant, combining everything you need to easily write emails that get replies.
Daniel is joined by four of the impressive marketing team: Will, Jen, Chelsea, and Todd. They get into why you need to show authenticity when addressing customer pain points through content and how to scale content when you’re growing your impact on social media.
You’ll also hear the team’s view on creating video content that artfully combines education and entertainment.
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.
Follow Lavender:
LinkedIn: https://www.linkedin.com/company/itslavenderduh/
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
How can marketers drive down cost to acquire metrics? Eli’s opening his playbook on how to solve this marketing pain point.
Eli is the CEO of Matter Made, helping companies like Dropbox, G2, and Calm for Business, drive efficient growth through best in class Paid Media & Demand Gen programs.
Daniel and Eli dig into the marketing pain points that led to demand efficiency as a topic in its own right. Eli unpacks the metrics he uses to measure success, and the tactical levers you can use to drive demand efficiency in your own business.
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.
Follow Eli:
LinkedIn: www.linkedin.com/in/elirubel/
Twitter: https://twitter.com/eli_rubel
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LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Timestamps:00:00 Intro
02:07 The Growth Pain Points
06:21 Identifying Business Touchpoints
11:46 Digging Into The Minutiae
15:38 Giving Your Marketing Team Bandwidth
17:17 The Challenge To Market Leaders
20:41 Daniel’s CMO Theory
24:34 Marketing For The Long Game
29:11 A Hill To Die On
35:43 Curiosity Makes The Best Marketer
When content marketing is constantly evolving, how can you deliver a B2B product that makes an impact?
Camille is the Director of Content and Community at PeerSignal, the free resource that aggregates data, examples, and research for GTM leaders.
Daniel and Camille get straight into talking about treating content as a product, pulling content ideas from your community, and the lessons Camille has learned that go beyond marketing.
Plus you’ll hear Camille’s hot take on why you need to leave your ego at the door when it comes to effective content marketing.
Follow Camille:
LinkedIn: www.linkedin.com/in/camillehansentrent/
Twitter: https://twitter.com/camilletrent
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Timestamps:00:00 Intro
02:07 The Evolving Definition Of Content
07:40 Meeting Your Customer’s REAL Needs
10:59 How To Execute A Great Piece of Content
15:20 A Roadmap With Flexibility
20:15 Two New Ways To Measure Success
28:15 A Marketing Hill To Die On
31:14 Leaving Ego At The Door
31:49 Advice That’s Bigger Than Marketing
33:32 Everybody Is A Beginner At Something
Live from SXSW Daniel is joined by one of the best marketers in the business, his wife Ari.
Daniel and Ari discuss how to stand out as a B2B creator, why building trust with your audience unlocks educational products and events, and how to monetize your product.
Plus you’ll hear Ari’s process when it comes to writing her newsletter and the tools she uses to help her recreate her unique voice in a written format.
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.
Follow Ari:
LinkedIn: www.linkedin.com/in/arimurray/
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
And we are LIVE from SXSW! Daniel and guest, Mark P. Jung, explore how creativity is essential for B2B brands.
You’ll hear why spending 70% of your time honing 10 ideas is the formula for success, why if you can’t play chess you need to flip the board, and why swipe files are the best source of stored creativity.
Plus you’ll hear why Mark believes all marketers should understand and leverage psychology in their campaigns.
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.
Follow Mark:
LinkedIn: linkedin.com/in/markpjung/
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
How do you build a loyal customer base? By giving them the best experience you can through great content.
Mark Kilens is CMO at Airmeet, the all-in-one platform for your virtual and hybrid events and webinars.
In this episode from the archives, he joins Daniel as they get into the weeds of how to start creating an experience for your audience, the importance of community, and how events can create communities.
You’ll also hear what Mark learnt as former VP of Content and Community at Drift and as VP of Hubspot Academy.
And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.
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LinkedIn: linkedin.com/in/markkilens
Twitter: twitter.com/MarkKilens
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Why has one of the best marketers out there chosen organic growth, over paid social, for her own business?
Find out what KT McBratney knows in this episode from the archives.
KT is the Co-Founder and COO at OwnTrail, a platform offering the tools and community you need to fuel and bring together your definition of personal and professional success.
Daniel and marketer-turned-entrepreneur KT, get into conversation on why organic channels give you the ability to talk to your audience, not at them, why organic channels make all channels run better, and how best to approach organic marketing.
And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.
Follow KT:
LinkedIn: linkedin.com/in/ktmcbratney
Twitter: twitter.com/k_to_the_t
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Timestamps:
00:00 Intro
02:08 The Spider Web of Organic Growth
16:27 How Marketing Has Been Democratized
19:42 The Need to Talk With People, Not At Them
20:10 Why It’s Time to Break Out of Our Boxes
22:17 Sometimes You’ve Just Gotta Work Harder
24:40 Personal Brand Authenticity
31:15 Take a Look At TikTok
33:15 Why Can’t We All Just Get Along?
41:48 If I Can Tell You One Thing
When you treat your customer like the star of the show, it doesn’t feel like marketing.
Meet Chantelle, one of the best in the business. This is one from the archives.
Daniel and Chantelle, a referral and partner marketer at Uber, newsletter writer, and podcast host get into conversation about why content marketing matters, examples of the best content, and practical insights on highly effective strategies.
And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.
Follow Chantelle:
LinkedIn: linkedin.com/in/chantellemarcelle
Twitter: twitter.com/ccmarce_writes
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This episode from the archives is gold.
Anthony has years of experience in social media marketing, influencer marketing, community building, team management, content creation, campaign development and analytics.
He is currently the Associate Director of Social Media at OrangeTheory and formally headed up Brand Strategy & Marketing Partnerships at CEG, plus social media at Bodybuilding.com and Spartan Race.
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.
Follow Anthony:
LinkedIn: https://www.linkedin.com/in/anthonyyepez/
Twitter: https://twitter.com/AnthonyYepez
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Tracey Wallace was a journalist from childhood and hasn’t stopped writing since. There’s not much she doesn’t know about content marketing. Check out this all-signal episode from the archives.
As a child Tracey wrote magazines for her neighbors, revealing the activities of the local cats. She also took her red pen to Vogue and Teen Vogue, casting her editorial eye over them both. Now she’s Content Director at Klaviyo and a Workweek creator.
Daniel and Tracey talk about her transition from journalism into content, via tech and retail, the importance of design in content, and how Google Sheets is winning the content repository game.
You’ll also hear Tracey’s spicy take on why content marketing is chaos.
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.
And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.
Follow Tracey:
LinkedIn: linkedin.com/in/traceyrwallace
Twitter: twitter.com/TraceWall
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Timestamps:
00:00 Intro
00:57 Vogue Ambition
03:36 All The Latest Cat News
07:53 The Goal Is 100%
10:47 The Importance of Building In Time
11:47 Design is Hard
14:25 People Don’t Read Long Form Content
17:18 The Content Repository
23:48 Why Content Marketing is Chaos
29:10 Not Healthy to Die On a Moving Marketing Hill
Why should all marketers know about sales? Dale Dupree, the original sales rebel, answers this question and more.
Dale is the Founder CSO of The Sales Rebellion, offering creative sales training for individuals and companies.
Daniel and Dale get into conversation on why the art of sales is the key to success, how sales and marketing can work together to create great customer experiences, and why non-traditional mediums can drive customer curiosity.
You’ll also hear Dale’s take on why money is a byproduct of good service and why he’ll always be fighting mediocrity.
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.
Follow Dale:
LinkedIn: https://www.linkedin.com/in/copierwarrior/
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Some people are born to be marketers. Meet Aazad Shad, the guy who stepped away from management to do more of what loves.
And Aazad loves marketing, specifically paid advertising. He is a Paid Social Growth consultant and creator of the Paid Growth Marketing newsletter and podcast.
Daniel and Aazad explore the two critical stages of messaging, why you need humility as a marketer, and why without user research you simply don’t have a marketable product.
You’ll also head Aazad’s take on why great marketing, always starts with great positioning and why you should always have a side hustle.
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.
Follow Aazad:
LinkedIn: https://www.linkedin.com/in/aazarshad/
Twitter: https://twitter.com/Aazarshad
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
On this very special episode, recorded on Valentine’s Day, Daniel interviews one of the best marketers out there - who just happens to be his wife, Ari.
Ari is VP of Growth at Sharma Brands and has helped launch global names like Pressed Juicery, GXVE Beauty by Gwen Stefani, and Feastables by Mr Beast.
Daniel and Ari talk growth, why push notifications are underrated, and what makes a homepage - a hero.
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.
Keep up to date with the latest news from The Marketing Millennials:.
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Keep up to date with the latest news from Go-To-Millions.
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What are the benefits of being an in-house marketer vs freelance, and how does that compare to agency work?
Sam Hembree and Brooklin Nash are two of the Co-founders at Beam, the agency providing long-form B2B content that all starts with a conversation.
Daniel, Sam and Brooklin get into how Beam came about and the content problems it’s answering, why freelancing isn’t for everyone, and why young marketers should always say yes to new opportunities.
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.
Follow Sam:
https://www.linkedin.com/in/samanthahembree/
Follow Brooklin:
https://www.linkedin.com/in/brooklin-nash/
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Timestamps:
00:00 Intro
03:01 The Benefits Of Being In-House
07:59 Freelancing Freedom
12:35 What People Underestimate
18:54 Finding Your Niche
22:39 Asking Yourself What You Really Want
24:48 The Different Marketing Hills To Die On
28:31 Advice You Wish You’d Received
29:56 Don’t Be Afraid To Say Yes
35:47 Who We Are
This week's fireside is with Kaylee Edmonson, VP of Revenue at Refine Labs and a slick demand gen marketer.
Get to know Kaylee better in this quick-fire question and answer session.
Follow Kaylee:
LinkedIn: https://www.linkedin.com/in/kaylee-edmondson/
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
How do you define demand generation?
Kaylee Edmonson answers this question and many, many more on today’s episode. Kaylee is VP of Revenue, R&D, at Refine Labs, the demand strategy and research firm focused on growth-stage B2B SaaS companies.
Daniel and Kaylee discuss how to create demand through brand storytelling, the correct demand/creation split, and why being the numbers person is great for building a marketing strategy.
You’ll also hear why Daniel believes data is a compass but intuition is the driving force for experienced marketers and the marketing hill Kaylee would die on.
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.
Follow Kaylee:
LinkedIn: https://www.linkedin.com/in/kaylee-edmondson/
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LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Timestamps:
00:00 Intro
01:14 When Marketing Feels Off
03:34 Creating Demand Through Brand Storytelling
06:18 The Demand/Creation Split
10:17 How To Push Back Against Adding Forms
15:18 Data As A Compass, Intuition From Experience
18:44 The Marketing Hill I’d Die On
23:06 The Feedback Loop Is Real
28:36 A Firm Base Of Analytics And Understanding
30:45 Connect With Kaylee
How should marketers use AI?
Ask Meghan Keaney Anderson, VP of Marketing at Jasper, the AI content platform helping creators create original content and illustrations in a variety of formats and styles.
Daniel and Meghan get straight into conversation discussing the real application of AI, why it’s an opportunity, not a threat, to writers (think digital cameras), and how Meghan markets as an introvert.
Plus, you’ll hear the marketing hill she’d die on and how an early education in storytelling set her on the right path.
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.
Follow Meghan:
LinkedIn: https://www.linkedin.com/in/meghankeaney/
Twitter: https://twitter.com/meghkeaney
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Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Timestamps:
00:00 Intro
02:11 The Pain Point AI Is Solving
03:53 Two Extreme Reactions
06:01 Why AI Can’t Replace Great Writers
07:07 A Photography Parallel
09:30 Solving The Time Drain Of Long Form Content
12:30 Meghan’s Favorite Use Case
15:38 The Marketing Hill I Would Die On
20:13 Marketing As An Introvert
24:00 An Early Education In Storytelling
Want more marketing wins? Learn to understand your customers better.
This episode from the archives is a fascinating look at the intersection of marketing and psychology.
Rory is Vice Chairman at Ogilvy UK, the global advertising, brand and content agency, where he’s worked for more than three decades.
Join Daniel and Rory for a fascinating conversation exploring Rory’s key learnings from a lifetime in marketing, why he co-founded a behavioral science unit at the agency, and how the small changes can make the biggest impact.
Follow Rory:
LinkedIn: https://www.linkedin.com/in/rorysutherland/
Twitter: https://twitter.com/rorysutherland
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Meet the award-winning marketer with her finger on the pulse of marketing ops. This is one from the archives but her practical tactics are evergreen.
Sara is the marketing ops leader who’s worked with businesses such as Slack and Salesforce.
Daniel and Sara talk strategy, leadership, and how to grow ops superstars.
Follow Sara:
LinkedIn: https://www.linkedin.com/in/saramcnamara/
Twitter: https://twitter.com/ifeellikemacmac
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com~~~~
How are you thinking about SEO and accessibility?
Meet Rejoice Ojiaku the SEO pro who’s right in the weeds of helping brands make their websites more accessible for everybody. She is also an SEO and Content Strategist at Digitas UK, award-winning diversity and inclusion advocate, and speaker.
Daniel and Rejoice get straight into some SEO hacks you can get started on right away, why it makes sense to design for every type of body, and why SEO is your best long-term strategy.
What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common?
Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.
Follow Rejoice:
LinkedIn: https://www.linkedin.com/in/rejoiceojiaku/
Twitter: https://twitter.com/RejiYates
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LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Timestamps:
00:00 Intro
03:01 Get Started With These Hacks
05:13 The Narrative Approach To Content
07:42 Start Thinking In Formats
09:34 Selling The Benefits Of An SEO Strategy
12:37 SEO As A Long Term Investment
13:33 The Greatest Challenge Right Now
16:40 The AI Accessibility Question
18:55 Designing With Every Body In Mind
20:54 The Marketing Hill I Would Die On
Want to improve your marketing successes? Get to know why people buy your products.
In this episode from the archives Melina Palmer opens up her playbook on the psychology of why people buy.
Melina is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. She’s also a podcast host, author and speaker.
Join Daniel and Melina as they get into everything consumer psychology.
Follow Melina:
LinkedIn: https://www.linkedin.com/in/melinapalmer/
Twitter: https://twitter.com/youngmelina
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Is influencer marketing in your toolkit? Sean Holladay is opening up his packed influencer playbook, so grab a pen.
Sean is the Co-founder of The Spacestation, a collection of companies including Spacestation Integrations and Spacestation Gaming.
Daniel and Sean get into the weeds of how influencer marketing should work, the content marketing hill Sean would die on, and why all engagement starts with authenticity.
What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common?
Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.
Follow Sean:
LinkedIn: https://www.linkedin.com/in/seanholladay/
Twitter: https://twitter.com/seanholladay
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Timestamps:
00:00 Intro
01:40 The Launch Of The SpaceStation
06:02 Influencer Marketing Past And Present
07:31 Ceding Control
15:00 The Doritos Campaign
17:28 Do Your Homework
20:57 The Marketing Hill You’d Die On
23:45 Authenticity Versus Promotion
27:00 Why You Have To Care
29:48 When Engagement Changes Your Life
How do you deliver authentic marketing messages in a large scale operation? Ask the Head of Customer Experience at Mr Beast’s Feastables.
Jess Cervellon is the marketer obsessed with customer experience and co-host of the Oopsie podcast.
Daniel and Jess talk authenticity, why your CX and marketing need to be more than just good friends, and why bots are helping build a robust voice for your customer.
What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common?
Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.
Follow Jess:
LinkedIn: https://www.linkedin.com/in/jess-cervellon/
Twitter: https://twitter.com/JessCervellon
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LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Timestamps:
00:00 Intro
01:01 Morphing Into Customer Experience
02:47 Authentic Automation
07:05 The Feedback Loop
11:23 Always Being On
14:40 The Proactive Approach To Problem Solving
18:44 Community Built On Discord
21:02 When Marketing And CX Get Together
28:40 The Retention Question
32:24 Building The Bot Funnel
This episode from the archives is gold. When you understand the science behind marketing, you can make even smarter tactical decisions.
Phill Agnew is the marketing grad with a special interest in behavioral science. In his podcast, Nudge, he interviews some of the very best researchers, authors, and speakers working in this field of psychology.
Daniel and Phill discuss why you should never make assumptions about your customers, why we love free chocolate, and why the French were not impressed with a 1 cent Amazon Prime delivery offer.
Follow Phill:
LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Join Daniel and Robin in this quickfire round of questions.
Delving into Robin's inspirations, the best advice he ever got, and plenty more, in under 10 minutes.
Follow Robin:
LinkedIn: https://www.linkedin.com/in/robingdaniels/
Twitter: https://twitter.com/robin_daniels
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
What does it take to build a unicorn in public? Adam Robinson is the marketer with huge ambitions.
Adam is the Founder and CEO of Retention.com, helping Ecomm brands grow and monetize their first-party database by harnessing the power of identity.
Daniel and Adam discuss his journey from Wall Street trader to email marketer, why he always wanted to be the tech guy, and how to 10X your marketing career.
Follow Adam:
LinkedIn:https://www.linkedin.com/in/billiondollarchallenge/
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
This is one from the archives, with TikTok ad expert Savannah Sanchez aka Social Savannah.
Savannah is a TikTok Media Buying & Ad Creative Expert, working with some of the top eCommerce brands to elevate their paid-social ad creatives as well as manage their ad campaigns on TikTok.
Daniel uncovers what Savannah thinks about the creative process for TikTok and some amazing insights into what makes content that converts. You’ll definitely want to grab a pen and paper for this all signal episode.
Follow Savannah:
LinkedIn: https://www.linkedin.com/in/savannahsanchez/
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
How do you get customers to fall in love with your brand? Robin Daniels is the former marketing exec ready to open his playbook and deliver some home truths.
Robin is a consultant specializing in growth, marketing. and leadership. He has previously worked in executive leadership roles for companies such as Matterport, WeWork, Salesforce, LinkedIn, Box, Veritas, and Vera.
Daniel and Robin kick off talking about marketing during tough economic times and why no one need panic, why focusing on one product feature is optimal, and the very real need to be patient when it comes to people falling in love with your brand.
Follow Robin:
LinkedIn: https://www.linkedin.com/in/robingdaniels/
Twitter: https://twitter.com/robin_daniels
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Ready to know Aaron a little better? Daniel fires off 7 questions in this 5-minute fireside chat.
Discover the best piece of marketing advice Aaron's ever received, one marketing tactic he's bullish on, and more.
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
How do you carry out great product marketing? You drill down into who your customers are and where they spend their time.
Tamara Grominsky is the VP of Product Marketing at Kajabi, the all-in-one platform helping entrepreneurs create profitable online courses and coaching programs.
Daniel dives straight into it with Tamara on why you need to dust down those old customer segmentations, how to perfectly tailor the customer journey, and how to leverage paid search to find your next set of customers.
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Crafting an Impactful Product Marketing Strategy: Tips and Tricks for SuccessProduct marketing is at the heart of any DTCl business. It helps brands reach a larger audience and build relationships with their customers.
Product marketing involves creating a strategy that will effectively promote a product or service. The strategy should be tailored to the brand’s target audience, as well as its goals.
In this article, we’ll explore the steps for crafting an effective product marketing strategy. We’ll also look at tips and tricks for creating an impactful product marketing campaign. Finally, we’ll discuss ways to analyze the success of your product marketing strategy.
Crafting an effective product marketing strategyCreating an effective product marketing strategy starts with an understanding of your target audience. Knowing who your ideal customer is will help you create a strategy that speaks to them. You should also understand the product’s features and benefits, as well as the competition’s offerings.
Once you have a clear understanding of the target audience and the product’s features, you can begin to craft an effective product marketing strategy. The strategy should include objectives, tactics, and a timeline.
Objectives should be measurable, attainable, and specific. Tactics should be tailored to the target audience and the product’s features. The timeline should include a start and end date for each tactic.
Elements of a successful product marketing strategyA successful product marketing strategy should include a few key elements. It should focus on the customer’s needs and the product’s capabilities. It should include tactics that are tailored to the target audience and the product’s features. And it should include a timeline for when each tactic will be executed.
The strategy should also include a budget. A budget will help you determine which tactics are feasible and which are not. It will also help you track progress and adjust the strategy if needed.
Finally, the strategy should include a way to measure success. This can be done through metrics such as website traffic, sales, or customer engagement. Measuring success will help you understand what’s working and what’s not, so you can adjust your strategy accordingly.
Tips and tricks for creating an impactful product marketing campaignCreating an impactful product marketing campaign requires a few key steps. First, you should focus on building relationships with customers. This can be done through social media, email marketing, or customer service.
Next, you should create compelling content that speaks to the target audience. This can include blog posts, videos, case studies, or infographics. The content should be tailored to the target audience and the product’s features.
Third, you should use a mix of digital and traditional marketing tactics. This can include paid search, display advertising, email marketing, or content marketing. Each tactic should be tailored to the target audience and the product’s features.
Finally, you should focus on optimizing the customer experience. This can be done through personalization, customer service, or follow up emails. Optimizing the customer experience will help create a positive customer experience and increase customer loyalty.
Analyzing the success of your product marketing strategyOnce you’ve implemented your product marketing strategy, it’s time to analyze its success. This can be done by tracking metrics such as website traffic, sales, or customer engagement. You should also look at customer feedback to get an understanding of what’s working and what’s not.
Analyzing the success of your product marketing strategy will help you understand what’s working and what needs to be improved. It will also help you adjust the strategy if needed.
ConclusionProduct marketing is an essential part of any digital business. Crafting an effective product marketing strategy requires an understanding of the target audience and the product’s features. It should include objectives, tactics, and a timeline.
Creating an impactful product marketing campaign requires a few key steps, including building relationships with customers, creating compelling content, using a mix of digital and traditional tactics, and optimizing the customer experience.
Finally, analyzing the success of your product marketing strategy will help you understand what’s working and what needs to be improved. With the right strategy and tactics, you can create an impactful product marketing campaign that drives sales and increases customer loyalty.
How do you take audience desire and channel it into action? Aaron Orendorff is the marketer who knows all about affecting change.
Aaron is the Head of Marketing at Recart and former Editor-in-Chief at Spotify Plus.
Daniel and Aaron get straight into conversation discussing his conversion from pastor to marketer, what religion can teach about marketing, and why your job isn’t to create desire - it’s to channel it.
Plus you’ll hear why organic traffic is the tide that lifts all ships and why Aaron believes you need to go slow to go fast when it comes to social.
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Follow Aaron:
LinkedIn: https://www.linkedin.com/in/aaronorendorff/
Twitter: https://twitter.com/AaronOrendorff
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Timestamps:00:00 Intro
03:23 The Power Of A Well Delivered Sermon
05:04 Channel, Don’t Create Desire
11:44 Change Life, Gain A Convert
15:15 Bad Decisions Leading To Better Decisisions
17:32 Riding The Endorphin Wave
19:18 The Tide That Lifts All Ships
23:20 Go Slow To Go Fast
24:00 Consistency Is A Superpower
27:35 Perfection Is The Enemy Of Done
Unlocking Organic Growth: Proven Strategies for MarketersOrganic growth is an invaluable asset for any marketer. It involves growing your business without relying on paid advertising or other costly strategies. As a marketer, you want to focus on organic growth strategies that will help you build an engaged, loyal customer base. In this article, we'll explore the benefits of organic growth, some proven strategies for achieving it, and the tools you can use to help you get there.
Benefits of organic growthOrganic growth is a great way to build a strong, long-term relationship with your customers. It allows you to create an authentic connection with them, which leads to more loyalty and trust. Additionally, organic growth is cost-effective since you don't have to pay for advertising or other costly marketing strategies. As a result, your ROI is likely to be much higher than with other marketing methods.
Organic growth also helps you stay competitive in today's digital landscape. With more and more companies turning to paid advertising to get their message out, it's important to have an organic growth strategy that stands out. By leveraging the power of content marketing, social media, and other organic tactics, you can ensure that your business stands out from the competition.
Finally, organic growth is a great way to build brand awareness. By creating content and engaging with customers on social media, you can increase your visibility and reach a larger audience. This can help you drive more traffic to your website, which can lead to more conversions.
Crafting an organic growth plan. What do you want to achieve with your organic growth strategy? Do you want to increase brand awareness? Do you want to drive more traffic to your website? Once you've determined your goals, you can start to craft a plan of action.
The next step is to create a content marketing plan. Content marketing is a great way to engage customers and build relationships. When crafting your plan, consider the types of content you want to create and how often you want to post.
Additionally, you should think about which channels you want to focus on and how you can optimize your content for search engines.
Once you have your content marketing plan in place, you can start to create a social media plan. Consider which channels you want to focus on and what type of content you want to post. Additionally, you should think about how you can use social media to engage with customers and build relationships.
The next step is to create an SEO plan. SEO is a great way to increase your visibility and reach a larger audience. When crafting your plan, consider the keywords you want to target and how you can optimize your content for search engines. Additionally, you should think about how you can use link building to drive more organic traffic to your website.
Finally, you should create an email plan. Email is a great way to stay in touch with customers and keep them updated on your business. When crafting your plan, consider how often you want to send emails and what type of content you want to include. Additionally, you should think about how you can optimize your emails for conversions.
Organic growth toolsThese tools allow you to manage multiple social media accounts from one platform, which can save you time and effort. Additionally, they provide insights into how your content is performing, which can help you create more effective campaigns. Popular social media management tools include Hootsuite, Sprout Social, and Buffer.
The next tool is an SEO tool. These tools can help you optimize your content and website for search engines, which can help you increase your visibility and reach a larger audience. Popular SEO tools include Moz, Ahrefs, and SEMrush.
Another tool is an email marketing tool. These tools allow you to create, manage, and send emails to customers. Additionally, they provide insights into how your emails are performing, which can help you create more effective campaigns. Popular email marketing tools include Mailchimp, Constant Contact, and AWeber.
Finally, you should consider using analytics tools. These tools provide insights into how your organic growth strategies are performing, which can help you make adjustments and optimize your campaigns. Popular analytics tools include Google Analytics, Mixpanel, and KISSmetrics.
ConclusionOrganic growth is an invaluable asset for any marketer. It involves growing your business without relying on paid advertising or other costly strategies. By leveraging the power of content marketing, social media, and other organic tactics, you can ensure that your business stands out from the competition. Additionally, you can use tools to help you optimize your campaigns and track your progress. By following these strategies, you can unlock the potential of organic growth for your business.
How do you set yourself up for success in marketing? You show impact. Kyle Lacy unwraps exactly how to make that happen.
Kyle is CMO at Jellyfish, an author, and speaker.
Daniel and Kyle get into why showing impact is essential for your personal and professional success, why you must align revenue to marketing, and the one thing marketers get wrong.
Follow Kyle:
LinkedIn: linkedin.com/in/kylelacy
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Measure Your Success: Proven Strategies to Show Impact Through Your MarketingAre you looking for ways to measure the success of your marketing campaigns?
In this article, we’ll discuss proven strategies to measure your success and show the impact of your marketing. We’ll look at ways to measure the effectiveness of your campaigns, track your progress, and analyze the results. We’ll also cover the importance of setting realistic goals, as well as the benefits of using analytics to help you get the most out of your marketing efforts.
With the right strategy in place, you can gain valuable insights into your campaigns and use them to make smarter decisions about your marketing plans. So let’s dive in and take a look at how to measure your success and show your impact through your marketing.
Strategies for Measuring Your SuccessThe first step towards measuring your success is to set some goals. You’ll want to start by deciding what success really means for your business. Once you have your goals in place, you can start to look for ways to measure your success. Success can be measured in a variety of ways, depending on your business.
It can be measured in terms of revenue, leads, customer retention, or customer satisfaction. It’s important to understand that these numbers will change over time depending on a variety of factors. It’s also important to keep in mind that the numbers alone won’t tell the whole story. When measuring your success, you should take into account the following factors: What is the goal? How do you measure it? How does it affect your business?
Measuring Your ResultsBefore you start tracking your progress, you’ll want to make sure that you have the right tools in place. You’ll want to make sure that your marketing campaigns are set up correctly and that your analytics are set up correctly. If you don’t have this in place, you won’t have any way to measure your progress.
You’ll also want to make sure that you take the time to understand your data. In order to maximize the results of your marketing campaigns, it’s important to measure your results. You can do this by setting specific goals for your campaigns and tracking your progress. You can analyze your results to see what’s working and what isn’t. This will help you to improve your campaigns and maximize your results in the future.
Analyzing ResultsIf you want to analyze your results, you first need to track your progress. Once you’ve done that, you can start breaking down your results. You can break down your results in a few different ways, depending on what you’re looking for. For example, if one of your goals is to increase sales, you can break down your results by sales channel.
You can also break down your results by customer type or purchase amount. You can break down your results by website source, or you can even break them down by salesperson. You can also break down your results to see where you could improve. If, for example, one of your goals is to generate more leads, you can break down your results to see the number of leads per sales channel.
ConclusionMeasuring your success and showing your impact through your marketing doesn’t happen overnight. It takes time and effort to track your progress and analyze your results, and it takes even more time to work towards achieving your goals. With that said, the sooner you start, the sooner you can measure your success and show your impact through your marketing.
If you want to maximize your marketing efforts, it’s important to keep track of your progress. This will help you to understand what’s working and what isn’t, and it will help you to make adjustments as needed. It’s also important to make the most of your data by breaking it down and analyzing it. This will help you to better understand your target audience, and it will help you to maximize your marketing efforts.
How do you build community on LinkedIn, with so many voices competing for attention? Dave Gerhardt is the LinkedIn OG with all the knowledge.
Dave is the Founder of ExitFive, a platform for B2B marketing professionals, with more than 3,000 paying members. He’s also the host of the ExitFive podcast. He joins Daniel on this LinkedIn Live event.
Daniel and Dave discuss why founders shouldn’t be afraid of building their personal brand on LinkedIn, the inspiration behind the name ExitFive, and why LinkedIn is the perfect platform to push people towards your own channels.
Follow David:
LinkedIn:https://www.linkedin.com/in/davegerhardt/
Twitter: https://twitter.com/davegerhardt
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Timestamps:Timestamps:
00:00 Intro
08:40 An Interesting Place To Be Right Now
10:54 Going Where The People Are
13:55 The Inherent Fascination With The Origin Story
17:39 ExitFive’s Origin Story
21:05 Posting On Social Media? It’s Not For Everyone
26:44 The Yoga Example
35:16 The Need For a Point Of View
46:00 Content Consistently
54:21 Being Authentic
Daniel launches 7 quickfire questions for product marketer, Alexandria Snow.
Alexandria shares her best marketing tactics, trends she’s jumping on and more besides.
Follow Follow Alexandria:
LinkedIn: linkedin.com/in/snow-from-marketing
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
In a crowded audio market how can you build a successful podcast? Ben Shapiro reveals his secrets.
Ben is the Founder and CEO of I Hear Everything, a New Media company that connects brands and content creators with their target audience.
Daniel and Ben get into the weeds of content creation for long and short form media, why you should always make content you feel comfortable with, and the one piece of advice you’ll thank Ben for in 5 years’ time.
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Step-By-Step Guide to Scaling Your Podcast For Maximum ReachPodcasting can be a powerful tool for connecting with potential customers, generating leads, and building brand awareness. However, it can be difficult to know where to start when it comes to scaling your podcast for maximum reach.
This step-by-step guide will show you the best practices for growing your audience and increasing your visibility in the podcasting space. From optimizing your content for SEO to connecting with influencers and utilizing social media, this guide will help you get the most out of your podcasting efforts. With the right approach and the right strategies, you can take your podcast to the next level and reach a broader audience. So let's get started!
Optimize Your Podcast for SEOBefore you even get started with producing episodes, you should take steps to optimize your podcast for SEO. SEO stands for “search engine optimization,” and it refers to practices designed to help your website and content rank higher in search engine results. Getting your podcast's SEO strategy right from the start will help you gain more organic listeners and reach a broader audience.
It will also make it easier for people to find your podcast and subscribe. In order to optimize your podcast for SEO, there are a few things you should keep in mind. First, make sure you use a descriptive title and subtitle. The title and subtitle are the two biggest factors that will impact your podcast's SEO. Next, make sure you have a good description. The description will also be factored into your podcast's SEO. You will also want to make sure you have relevant keywords throughout your content. A good rule of thumb is to have 1-2 keywords throughout your content for every 100 words.
Utilize Social MediaOnce you have your podcast ready to go, the next step is to start marketing your podcast. One of the best ways to do this is to start building your following on social media channels.
You can promote your podcast on social media channels by sharing your content, posting about upcoming episodes, and engaging with your audience. This will help you build a following, get feedback, find potential guests, and increase awareness about your podcast. By using social media channels, you have the opportunity to reach a much broader audience than you would by only focusing on a podcast. This can help you grow your podcast faster and get your content in front of a larger number of people.
Optimize Your Content for EngagementThe next step in growing your podcast is to optimize your content for engagement. The best way to do this is to ask your audience questions and have them engage with your content. This will make it easier for them to connect with your podcast and will help you make stronger connections with your listeners.
You can also try hosting a Facebook Live or Google Hangout and inviting your audience to participate in the conversation. You can also make your podcast more engaging by creating a theme or format that your listeners can expect. This will help your listeners better understand your podcast and know what to expect each episode. It will also make it easier for them to connect with your podcast and engage with your content.
Utilize Paid AdvertisingAnother way to grow your podcast quickly is by using paid advertising. There are a number of different channels you can use for paid advertising, such as Facebook and Google AdWords. This is an effective way to reach a broader audience and grow your podcast quickly. By using paid advertising, you can place your podcast in front of a larger audience and drive more traffic to your site. By deciding on the best channels for your ads, you can target the people you want to reach and increase the visibility of your podcast.
Ads can be very effective, especially if you know how to create them properly. They will also help you get your podcast in front of more people and drive more traffic to your site. If you want to use ads to promote your podcast, you will want to keep a few things in mind. First, you will want to choose the right channels for your ads. Next, you will want to make sure you have a strong call to action. Finally, you will want to make sure you track your results and make any necessary changes based on what you find.
Focus on Quality ContentAnother way to grow your podcast quickly is to focus on creating high-quality content. The best way to do this is to create a strong content strategy that you can follow each and every week. Your content strategy will help you stay focused and consistent and will make it easier for you to create consistent, high-quality content.
By following a consistent content strategy, you will have an easy time growing your podcast and reaching a broader audience. This will also make it easier for your audience to understand what to expect when they subscribe to your podcast.
Repurpose ContentAnother way to grow your podcast quickly is to repurpose your content. One way to do this is to host a regular chat with other experts in your industry. You can also repurpose content by taking questions and turning them into blog posts or episodes. Alternatively, you can also take guest posts and turn them into episodes.
These types of content will help you grow your podcast faster, attract new followers, and bring in more traffic. They are also easier and cheaper than creating new episodes from scratch.
Track and Monitor Your ResultsFinally, as you are growing your podcast, it is important to track and monitor your results. This will help you better understand your audience and make adjustments as needed. They will also make it easier for you to find ways to improve and make adjustments as needed.
Leverage Your NetworkOnce your podcast is growing and you are getting a good amount of visitors, it is time to leverage your network. This can be done by asking people you know for referrals and recommending your podcast.
Once you have a few episodes out, you can also reach out to people in your network and ask if they would be interested in being a guest on your podcast. This will help you grow your podcast and expand your network. A lot of people want to do podcasts, but very few actually do it. This article will help you get started - or get more serious - in the world of podcasting.
Christina Garnett is the Principal Marketing Manager of Offline Community and Advocacy at HubSpot and she’s opening the playbook on community building.
Join Daniel and Christina for this Talkwalker virtual event, where Christina unpacks her 2023 strategy for building engaged communities and how to bridge the gaps between brand and consumer - all signal, no fluff.
Follow Christina:
LinkedIn: linkedin.com/in/christinamgarnett
Twitter: https://twitter.com/ThatChristinaG
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Timestamps:00:00 Intro
07:40 The HubSpot Mission
09:07 Black Friday Conversations That Hit Different
12:19 How Christina Thinks About Community
13:43 Staying Close To Our People
17:46 Creating Touchpoints Of Connection
22:56 Thinking In The Comments
25:12 The Two-Beer Buzz
32:16 The Difference Between Targeting And Community
45:33 Tracking User Culture
How do you set your product marketing team up for success? Find out with Alexandria Snow, the customer-first marketer who knows exactly what you need.
Alexandria is a sales and marketing technology consultant and product marketer with more than nine years of SaaS experience.
She and Daniel dive into conversation about her unconventional path to marketing, why you need to know the business you’re in just as well as you know the customer, and the challenges around how product marketers are viewed in an organization.
Follow Alexandria:
LinkedIn: linkedin.com/in/snow-from-marketing
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Timestamps:00:00 Intro
01:43 Not The School For Marketers
02:53 How I Think About Product Marketing
05:58 The First 30 Days
09:10 Product Marketing: Bridging The Gap
10:27 The Identity Of A Product Marketer
12:36 Don’t Wait To Hit The Go Button
17:17 The Marketing Hill I Would Die On
19:48 Choosing The Right Words
22:45 The Importance of Personal Brand
5 Steps to Think Like a Product Marketer: Tips and Strategies to Increase Product SalesProduct marketing is an essential part of any successful business, and it requires a unique set of skills and strategies to be successful. It involves understanding the customer, their needs and wants, and coming up with creative solutions to meet those needs.
Thinking like a product marketer is essential to increasing your product sales, but it can be difficult to know exactly what steps to take. Luckily, this article outlines five simple steps you can take to start thinking like a product marketer and increase your product sales.
We’ll cover tips and strategies for researching the customer, understanding their needs and wants, creating a marketing plan, and more. By the end of this article, you'll have the tools and knowledge necessary to start thinking like a product marketer and increase your product sales.
Understand Your Customer: Research and AnalyzeBefore you can start creating your marketing plan, you need to understand the customer you’re marketing to and their needs and wants. One of the best ways to do this is through market research. Market research allows you to delve into the current market, your competitors, and your customers to better understand their needs and desires.
This can help you create a marketing strategy that appeals to your customers and helps you meet their needs. There are a number of ways to conduct market research, including surveys, in-person interviews, and online forums. Each offers different benefits, so it’s important to choose the one that best meets your needs and is right for your business.
Once you’ve conducted your market research, you’ll want to take some time to analyze the data you’ve gathered. You’ll want to look for patterns, like common needs, desires, and problems your customers have, as well as trends in the data. This can help you gain a better understanding of your customers and their needs and desires, and make it easier to create a marketing plan.
Identify Your Customer’s Needs and WantsAfter you’ve conducted your market research, you’ll want to start identifying your customer’s needs and wants. This is one of the most important parts of creating a marketing plan since it will dictate what you market to your customers. By understanding what your customer’s needs and wants are, you can create a marketing plan that appeals to them and helps you sell your product more effectively.
There are a few ways you can go about identifying your customer’s needs and wants. One way is to look at your customer journey map and identifying pain points and obstacles. Another is taking a look at the problems and needs your customers have identified throughout the market research process. Once you’ve identified your customer’s needs and wants, you can start creating your marketing plan based on this information.
This will allow you to create a marketing plan that appeals to your customers’ needs and wants. This can help you sell your product more effectively and increase your product sales.
Create an Engaging Marketing PlanNow that you’ve conducted your market research and identified your customer’s needs and desires, you can start creating your marketing plan. Marketers have a variety of different tools they can use to grow their business, including social media, influencer marketing, and email marketing.
Now, it’s important to understand that not all of these tools are going to work for every business. It’s important to choose the marketing tools that best fit your business model, product offering, and customers. That being said, there are a few tips you can follow to create an engaging marketing plan.
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Research your marketing options: Before you can start creating your marketing plan, you need to research your marketing options. This will allow you to understand all of your different marketing options and what each one offers. This will make it easier to create a marketing plan that meets your needs.
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Create an outline: Now that you’ve researched your marketing options, it’s time to outline your marketing plan. An easy way to start creating your outline is to start with your marketing goals and work your way back from there
. - Think outside the box: One of the most important things to keep in mind when creating your marketing plan is to think outside the box. You want to create a marketing plan that works for your business, but you also want to make sure you stand out from the crowd.
Develop Your Product OfferingNow that you’ve created an engaging marketing plan, it’s time to begin developing your product offering. A product offering is essentially the marketing you do for your product. It involves things like product descriptions, product images, and marketing collateral. Now, developing your product offering can be a bit tricky since you want to make sure it meets your customer’s needs and desires, but it’s important to remember that your marketing plan should drive its sales
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Assess your customer journey: Before you can start developing your product offering, you need to assess your customer journey. This can help you better understand the customer’s journey from awareness to purchase and gain a better understanding of your product offering.
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Set your priorities: Now that you’ve assessed your customer journey and know what needs to be done to develop your product offering, it’s time to set your priorities. You want to make sure you’re focusing on the areas that will help you sell your product the most. This can help you create a product offering that better meets your customer’s needs and desires, and drive sales.
Implement and Monitor Your PlanNow that you’ve developed your product offering, it’s time to implement your marketing plan and start selling more products. This will allow you to see the effects of your marketing plan and make any necessary changes. Monitoring your marketing plan is essential to ensure that it’s working properly, and that you’re reaching your desired audience.
- Consider hiring help: One of the best ways to implement your marketing plan is to consider hiring help. Whether you hire a marketer or outsource certain tasks, you can save yourself a lot of time and effort, and ensure your plan is being executed properly
. - Keep an eye on your sales data: Another way you can monitor your marketing plan is to keep an eye on your sales data. This can help you gain valuable insight into your marketing plan, like who your customers are and what they want, as well as how your marketing efforts are impacting your sales.
- Be open to change: Finally, once your marketing plan is implemented, it’s important to be open to change. You want to make sure you’re monitoring your marketing efforts and making changes as necessary. This will help you better reach your desired audience and sell more products.
How do you reach an audience with $143 Billion worth of purchasing power? Gigi Robinson explains how to reach Gen Z.
Gigi is a content creator, speaker and Founder of It’s Gigi, a creative media company that places focus on authentic content creation, partnerships, and consulting with nonprofits.
Daniel and Gigi talk about why Gen Z demands authenticity in social media, the marketing hill she’d die on, and some of the trends you’re going to want to watch out for.
And how can you create a better experience for prospects, automate the handoff to sales, and fill your pipeline with quality leads? Calendly’s scheduling automation helps marketers convert high-value leads and quickly connect them to sales. Visit calendly.com for your personalized demo.
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How to Create Social Media Content with AuthenticityWe all know how important it is to create content that resonates with our target audience. But in today's digital landscape, it's not enough to just create content that is engaging and shareable. We also have to make sure that our content is authentic.
Authenticity is key to success on social media, and it's something that should be taken seriously. In this blog post, I'm going to talk about what authentic social media content is, the five pillars of creating it, tips for creating high quality content, tools to help you create content, and social media content creation services.
The 5 Pillars of Authentic Social Media ContentWhen creating social media content, it’s important to ensure that it’s authentic. Authenticity is key to success on social media, and it’s something that should be taken seriously. Here are the five pillars of authentic social media content:
Be yourself: Your social media content should be true to who you are and what your brand stands for. Your content should reflect your values and beliefs, and it should be genuine and honest.
Be consistent: Consistency is key when it comes to creating content. If you’re consistent in the type of content you’re creating, it will help to build trust and loyalty with your followers.
Be relevant: Your content should be relevant to your target audience. It should be interesting and engaging, and it should provide value to your followers.
Be creative: Your content should be creative and unique. It should stand out from the rest and grab people’s attention.
Be timely: Timeliness is important when it comes to social media content. You should always be aware of what’s trending and create content accordingly.
These are the five pillars of creating authentic social media content. If you want your content to be successful, it’s important to make sure that it follows these five pillars.
Tips for Creating High Quality, Authentic Social Media ContentNow that you know the five pillars of authentic social media content, let’s look at some tips for creating high quality content. Here are some tips to help you create authentic social media content:
- Research your audience: It’s important to know who your target audience is and what they’re interested in. Doing research can help you create content that is relevant to them and that resonates with them.
- Be thoughtful: Your content should be thoughtful and meaningful. It should provide value to your followers and should be something that they can connect with.
- Be creative: Your content should be creative and unique. Think outside the box and come up with ideas that no one else is doing.
- Be authentic: Your content should be true to who you are and what your brand stands for. It should reflect your values and beliefs, and it should be genuine and honest.
- Be consistent: Consistency is key when it comes to content. If you’re consistent in the type of content you’re creating, it will help to build trust and loyalty with your followers.
- Be timely: Timeliness is important when it comes to social media content. You should always be aware of what’s trending and create content accordingly.
- Be visual: Visual content is more engaging than text-based content. You should try to incorporate visuals into your content as much as possible.
These are some tips for creating high quality, authentic social media content. If you follow these tips, you’ll be able to create content that resonates with your followers and that is successful.
Social Media Content Creation ServicesIf you don’t have the time or the resources to create your own content, you can always hire a social media content creation service. These services can help you create high quality content that is targeted to your audience and that resonates with them.
They can also help you manage your accounts and monitor analytics. If you don’t have the time or the expertise to create your own content, hiring a content creation service can be a great way to ensure that your content is successful.
ConclusionCreating authentic social media content is essential to success on social media. It’s important to create content that is true to who you are and what your brand stands for, and that resonates with your followers. The five pillars of authentic social media content are being yourself, being consistent, being relevant, being creative, and being timely. There are also tools and services available to help you create high quality, authentic content. If you follow these tips and use the right tools and services, you’ll be able to create content that will be successful on social media.
Creating social media content with authenticity is not easy, but it’s worth the effort. It’s the key to success on social media, and it’s something that should be taken seriously. If you want to create content that resonates with your followers and that is successful, it’s important to make sure that it is authentic.
In this fireside chat, Daniel has 7 quickfire questions for brand performance expert Alexa Kilroy.
Alexa shares the best marketing advice she’s ever received, the marketing tactics she’s bullish on and plenty more besides.
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Ann is the best selling author, CCO and keynote speaker who knows exactly what great content looks and sounds like.
She’s ready to open her playbook wide open.
Join Daniel and Ann for this AirMeet virtual event as Ann gets into her content framework, building an audience, plus AI platforms and their role in content creation
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Timestamps:00:00 Intro
03:02 How I Think About Great Content
07:43 Content Is Not A Performance Piece
15:12 Serving The Audience
19:47 The Inspiration To Write
21:52 The Importance Of Half Baked Ideas
24:39 4 Drafts, 4 Purposes
28:18 No Such A Thing As Writer’s Block
32:39 One In A Million Copywriting Tip
42:18 Writing From Experience
From education to Head of Brand at Triple Whale, Alexa’s journey into Marketing is an interesting one. Hear her hot takes on brand performance.
Daniel and Alexa jump straight in talking about Google Ads, why authenticity matters more than what people think of you, and why the psychology of marketing and education go hand-in-hand.
You’ll also hear Alexa’s takes on why Amazon and DoorDash are shaping customer expectations and why it’s time to ditch the fluff.
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Timestamps:00:00 Intro
01:31 Combining Brand And Performance
02:47 Growing Outside The Bubble
06:08 The Psychology of Marketing
09:32 Figuring Out Customer Experience
12:49 Alexa’s Two Marketing Hills
17:29 Creating Authority On Landing Pages
20:50 Becoming Repurposeful
23:05 Getting Into Google Ads
26:12 Who Gives A Shit?
A Beginner's Guide to Performance MarketingPerformance marketing is a powerful tool for businesses looking to maximize their ad spend and drive higher returns on their investments. It involves analyzing and optimizing customer journeys across different channels and devices, as well as addressing any issues that may arise during the process. By leveraging performance marketing techniques, businesses can fine-tune their marketing strategies and make smarter decisions.
This beginner’s guide will help you get started with performance marketing and provide you with the tools needed to maximize your ad spend and reach your business goals. From understanding the importance of data to identifying the right metrics to measure success, this guide will provide you with the guidance and resources you need to get the most out of your performance marketing campaigns.
Understanding the importance of dataThe primary goal of performance marketing is to increase your sales and revenue. To do so, marketers must first have access to the right data and understand their audiences and what they respond to. Data is essential for businesses to understand their customers’ journeys and optimize their experiences across different platforms and devices. It’s important that marketers understand the type of data they have access to and how it can be used to inform marketing strategies. There are two core types of data marketers should be paying attention to:
Customer data: This data includes information about your customers’ demographics, behaviors, and preferences. Customer data can help marketers create more personalized experiences for their customers, giving them what they want, when they want it.
Behavioral data: Behavioral data is a record of how customers interact with your website and marketing channels. This data helps marketers identify where customers are dropping off and find solutions to address any issues they may be having. Behavioral data also includes information about your customers’ journey, including their path to purchase and other interactions with your brand.
Behavioral data can be used to optimize the customer journey across different channels and devices, from their first impressions with your brand to their last interactions. Behavioral data is commonly collected using website analytics tools, including Google Analytics.
Identifying the right metrics to measure successThe metrics that you use to measure success will depend on your goals for your performance marketing campaigns. Before you start analyzing data, it’s important to identify the metrics that will help you gauge whether your campaigns are successful. Below are some of the most important metrics you should be measuring to gauge the success of your performance marketing campaigns.
Conversion rate: Conversion rate is the number of conversions your business receives divided by the number of impressions your ads receive. This is a great metric to measure because it gives you an idea of how many people are clicking on your ads and how many of those clicks translate into sales. You can use conversion tracking to measure your conversion rates across different channels and devices.
Cost per acquisition: The cost per acquisition metric is essentially what your average cost is per new customer. You can calculate this by taking your total ad spend and dividing it by the number of new customers you’ve acquired. This is a great metric to track because it gives you an idea of how much it costs to acquire each new customer.
Setting performance marketing goalsNow that you understand the importance of data and how to identify the right metrics to measure success, it’s time to set your performance marketing goals. The first step in setting goals is to determine your business goals. What is your business trying to achieve? Is your business trying to increase sales? Or maybe you’re trying to reach new audiences. Once you’ve determined your business goals, it’s time to set goals for your performance marketing campaigns.
Analyzing customer journeys across different channels and devicesThe first step in analyzing customer journeys is to identify the touchpoints and channels where your customers are engaging with your brand. This can include a variety of different platforms, including social media and search engine marketing, as well as more traditional channels, like TV and radio. Once you’ve identified the channels your customers are engaging with, it’s time to begin analyzing customer journeys across these channels. When analyzing customer journeys, it’s important to consider a variety of different factors, including dwell times, click paths, and paths to conversions.
Dwell times - Dwell times help you understand how long someone is engaging with your brand across different channels. This includes both online and offline interactions.
Click paths - Click paths help you understand the path visitors are taking while interacting with your brand and where they are dropping off.
Paths to conversions - Paths to conversions help you understand the path visitors are taking to convert and what is slowing them down.
Optimizing customer journeysNow that you’ve analyzed customer journeys across different channels and devices, it’s time to start optimizing customer journeys.
Before you can solve a problem, you need to first understand what they are. Before you can optimize your customer journeys, you first need to identify and understand the problems your customers are facing.
Once you know the problems you can identify the ideal customer journey and how that journey differs from real customer experiences. Move your focus over to creating solutions and then move them into the testing phrase.
Addressing any issues that may arise during the processAt some point, you may run into issues with your performance marketing campaigns. It’s important to understand these issues and have a plan for addressing them before they arise. If you’re not sure what issues may arise during the process, here are some common issues that may arise with your performance marketing campaigns:
A/B testing - While it’s important to test and experiment with different solutions, it’s also important to know when to end the experiment. If you’re running multiple A/B tests, you may want to set a time limit for each test to ensure you’re not overcomplicating your marketing efforts.
Daniel’s back with 7 questions for wife and top marketer Ari, in this quickfire round.
Hear the best advice she’s ever been given and some of the marketing tactics she’s bullish on.
And if you enjoyed this episode, check out the full episode here: https://pod.link/1527434899
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How do you consistently create content that converts? Ross Simmonds is one of the best content marketers out there and he’s ready to share the secret sauce.
Ross is CEO at Foundation Marketing, the content marketing firm that helps B2B brands plan, create & distribute content that shapes culture.
Join Daniel and Ross for this AirMeet virtual event.
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Timestamps:00:00 Intro
02:19 The 4 Categories Of Great Content
07:10 How To Avoid Mediocrity
11:19 The Benefit Of One Channel Greatness
14:30 The Role Of A Distribution Marketer
20:29 How To Understand Where Your Audience Is Hanging Out
25:25 The SEO Video Play
33:04 How To Grow As A Marketer
38:13 Intentional Content
42:20 Always Add Value
Trung T. Phan is the legendary marketer behind hundreds of viral memes and tweets. What he doesn’t know about viral content isn’t worth knowing.
Join Daniel Murray and Trung for this AirMeet virtual event, where Trung breaks down low and high effort threads, how each tweet in a thread should be shareable, and how to sell great work
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Timestamps:00:00 Intro
03:49 Low Effort Viral
06:22 Pulling The Emotional Strings
09:18 Incorporating The Corporate Into Twitter
11:53 Nail The Headline
15:37 The Hard Work Behind A Thread
22:43 Why Content Creation Might Not Be For You
26:29 Consumer Facing Vs Private Passion
29:54 The Repurposing Formula
31:20 Who Cares Anyway?
Daniel fires 7 quick questions at Tyler and Connor in this fireside chat.
Discover the best advice they've ever received, how to trust your own judgment, and way more besides.
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This episode’s a special one as Daniel sits down with one of the most influential marketers in his life, his mom.
Beverly Pamensky is also a serial entrepreneur in the travel and event industry, a small business advisor, and coach & mentor.
Daniel and Beverly talk about how she adapted her marketing tactics after a global move, the importance of building fans of your brand, and the marshmallow campaign she invented to win loyal customers and stand out in a male-dominated industry.
And how can you create a better experience for prospects, automate the handoff to sales, and fill your pipeline with quality leads? Calendly’s scheduling automation helps marketers convert high-value leads and quickly connect them to sales. Visit calendly.com for your personalized demo.
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Matei Psatta is behind some of the most successful billboard advertising in the US and Europe. He shares why Out Of Home marketing is great for brand storytelling.
Matei is Co-founder and CEO at Blindspot, the company building the world's first interconnected network of digital indoor & outdoor screens for advertisers.
He and Daniel get into conversation on how to drive traffic using clever billboard tactics, why in-house creatives are a trend Matei loves to see, and connecting the dots between creativity and effective marketing.
Do you want your website to stand out in a crowded marketplace? Turn the online spotlight back to your site and grab your customers’ attention with Semrush. For next level online marketing visit semrush.com/free and try it free for 7 days.
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Anthony responds to 7 quick fire questions from Daniel in this fireside chat.
Get to know the B2B content marketer better and hear what motivates and inspires him.
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Justin Welsh has been wildly successful in his mission to become a diversified solopreneur. And it all comes down to content.
Join Daniel and Justin at this AirMeet virtual event where Justin unpacks the playbooks he’s created for overcoming friction when creating, how to build out templates, and the secrets to his own success,
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Connor and Tyler Fyfe make the kind of video content that moves the needle on your marketing goals. How? Find out on this high signal episode.
Daniel gets into it with Connor and Tyler as they discuss why you should replace the word ‘algorithm’ with the word ‘audience’, why driving an emotional response is a powerful marketing tool, and how you should consider quality versus quantity.
And how can you create a better experience for prospects, automate the handoff to sales, and fill your pipeline with quality leads? Calendly’s scheduling automation helps marketers convert high-value leads and quickly connect them to sales. Visit calendly.com for your personalized demo.
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How To Create Effective Short Form VideoShort-form video is a specific type of video that’s typically between 20 and 60 seconds long. It’s also known as micro-video or bite-sized video, which only begins to describe this rapidly growing format..
Short-form video has become popular partly because it’s more convenient for viewers who don’t want to sit through longer videos. But perhaps just as importantly, this format is becoming increasingly accessible thanks to new technologies like augmented reality (AR) and voice recognition software.
The prevalence of social media has also played a role in the rise of short-form video. It’s much easier to upload and view shorter videos on platforms like Instagram and Snapchat than traditional long form videos. So whether you have a marketing plan for your business or are simply exploring new opportunities, it pays to understand the many ways that short-form videos can help you get your message out there in the most effective way possible.
What is Short Form Video?Short form video is a video that lasts anywhere from 1 to 10 minutes. While it varies from industry to industry, short form video is most commonly used in marketing and advertising. Short form video is a great way to get your message across quickly because it doesn’t require the same level of attention that longer videos do.
With 10-minute videos, there will be a number of people who will lose interest before the video is over. This won’t happen with a short form video. It’s also a great way to share a small piece of information that can act as a preview or teaser to your longer videos. This can help you build an audience and get them interested in what you have to say. Short form video is a very easy to create. As such, it’s a great way to get started with video marketing.
The Importance of Video in MarketingVideo is undoubtedly an important part of any marketing strategy. It has the ability to grab your...
Daniel has 7 rapid-fire questions for Brendan, one of the key names in influencer marketing.
Join them in this fireside chat and get the personal story behind the headlines.
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How do you create content that converts? Ask Ari Muray, VP of Growth at Sharma Brands and creator of the Go-To-Millions newsletter, reaching more than 14.5k subscribers twice a week.
Join Daniel and Ari for this AirMeet virtual event, where Ari unpacks her playbook on content that converts.
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First impressions count and when your customer has a great onboarding experience, they’ll be back. Discover Val Geisler’s retention marketing strategies.
Val is Customer Advocacy Lead at Klaviyo. She’s also a CustomerX award nominee and speaker.
Daniel and Val get into how a background in theater was the perfect fit for a career in marketing, how customer acquisition relies on onboarding, and how to distribute data insights in a meaningful way to your marketing team.
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Customer Retention: Effective Marketing StrategiesHow do you boost customer retention? Develop a marketing strategy that focuses on keeping your customers happy so they don’t churn.
Sounds simple, right? The problem is, many companies are terrible at it. Without a strong retention marketing strategy in place, drip marketing and other tactics are not enough to keep customers from leaving.
Instead of focusing on acquiring new customers, you need to make sure you’re giving them a reason to stay. When executed correctly, customer retention marketing strategies can help you drive loyalty and reduce churn rate by focusing on your top customers first. Read on to learn more about the ins and outs of this effective strategy for keeping customers from leaving.
What Constitutes a Good Customer Retention Marketing Strategy?A good customer retention marketing strategy is one that solves problems for your customers and is executed consistently over time. It’s a strategic focus on reducing churn rate and strengthening customer relationships through retention. If you want to build a strong retention marketing strategy you need to answer the following questions: What can your company do to solve retention challenges for customers?
You can’t solve a problem you don’t know exists, so you first need to put yourself in your customers’ shoes and understand what’s driving them to leave. What retention challenges do your customers face? Next, you’ll want to get specific and understand the most common challenges customers face and how often they occur.
For example, if you’re in ecommerce, you might find that customers who spend more than $500 have a higher rate of churn. How does your company plan to address those challenges? The last step is to decide how you’ll address your customers’ challenges. You can either offer customers something (like a gift, a refund, etc.) or you can solve their problems for them. For example, let’s say you notice a significant number of customers are churning because they don’t receive their orders in time. You can address that issue by offering customers a refund or a discount for their next purchase.
How to Build a Strong Retention Marketing StrategyRetention marketing is
Join Daniel as he and Cody get into 7 questions that reveal Cody’s motivation and passions for marketing and more.
Join them in this fireside chat.
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Morgan J Ingram is a marketer at the top of the B2B game and he’s opening up his email playbook. Grab a pen.
Join Daniel Murray and Morgan for this Airmeet virtual event, where Morgan unpacks the secrets to email success - all signal, no fluff.
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How do you create the kind of content your audience actually wants?
Anthony Kennada is solving the problem for B2B companies with AudiencePlus, building software, content, and community to help every company evolve their content and media marketing.
Daniel and Anthony get into distributing content in a meaningful way, the community-led growth trend, and why people buy from people.
Do you want your website to stand out in a crowded marketplace? Turn the online spotlight back to your site and grab your customers’ attention with Semrush. For next level online marketing visit semrush.com/free and try it free for 7 days.
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How to Write Content For a B2B AudienceIf you have an B2B business, you know how challenging it is to market to businesses instead of consumers.
That’s why B2B marketing requires a different approach than content marketing aimed at consumers. Whether you’re creating new content or updating old materials with new target audiences in mind, here are some tips on how to write content that resonates with a B2B audience.
Write Content With a B2B PerspectiveFirst and foremost, always think about your business from a business perspective. Forget about the customers for a second and think about what your business needs to do. What do your customers want?
What do you need to do to make sales? What’s the pain-point you’re trying to solve? At the end of the day, the customer will benefit from your product or service. But they have no investment in the success of your business beyond their own experience with your product.
Use Short Sentences And ParagraphsLong words and sentences are intimidating to read. They make your content hard to read and difficult to process. Plus, if your reader has to keep going back and re-read a sentence, it’s easy to lose interest and stop reading altogether.
Keep sentences short, and use short paragraphs (maybe two or three sentences max). When you have a lot of content to get out there, try to keep it to a single idea per paragraph. When you have too much to say, it’s easy to confuse your readers. Break up your content into smaller, bite-sized pieces and make it easier to digest.
Be Ultra-Specific.You don’t have the luxury of being vague when you’re marketing to businesses. You can’t just say “our product will improve your customer experience.” Instead, you have to be ultra-specific. In the example above, you’d have to say something like, “our product will reduce your customer-cancellation rate by X percent.” Businesses don’t care about what’s possible or what you hope to achieve.
They care about what’s certain. And you have to give
How do brands create a customer experience that feels like private membership? Through Smartrr software. Meet the Founder and CMO.
Smartrr helps DTC brands by creating a seamless checkout and customer portal experience for subscribers. It also empowers teams to be agile and proactive through real-time analytics and customer success tools.
Daniel gets into conversation with Founder and CEO Gabriella Tegen and Shannon O’Boyle, Marketing Director. You’ll hear how this innovative app started with a problem that needed to be solved, how subscription creates brand advocates, and trends to keep an eye on - like giftable subscriptions.
And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it’s your guide to profitable growth.
Visit northbeam.io to request a demo now.
Follow Shannon:
LinkedIn: linkedin.com/in/shannonoboylesmartrr
Follow Gabriella:
LinkedIn: linkedin.com/in/gabriella-yitzhaek
Keep up to date with the latest news from The Marketing Millennials:.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Timestamps:
0:00 Intro
02:27 Next Gen Subscription Apps
07:00 The Right Way to Treat Your Customer
11:18 Creating The Right Functionality For The Job
15:12 Subscription VS Membership
19:39 The Perfect Combination Business Model
23:59 How to Flip Your Funnel
28:24 How to Create Brand Advocates
31:29 Sound Advice
37:51 Who’s Inspiring Smartrr?
Why You Should Create a Subscriptions Service For Your DTC BusinessA subscriptions service is an excellent way to keep consumers coming back and buying from you again and again. These services work well with other DTC business models like dropshipping or affiliate marketing. Here is why you should consider setting up a subscriptions service for your DTC business.
What is a Subscriptions Service?A subscriptions service allows you to sell unlimited products on a recurring basis. While the service is convenient for customers, it also ups your chances of making more money. In fact, a subscription service is a good way for online businesses to make recurring revenue. Instead of making one-off sales, you are making recurring revenue that can boost your business over time.
You can set up a subscription service in two ways — either with a software or an ecommerce platform. Depending on the type of business that you run, you might find that one is more suitable than the other. If you have an ecommerce store, it is relatively easy to set up a subscription-based service. All you need is the right software to set it up. However, if you only have a website without an ecommerce store, it is a bit more difficult to set up a subscriptions service.
Why Set...
Casey may be young but he’s gained more marketing knowledge in the last 5 years than operators twice his age.
Daniel and Casey get into the kind of conversation where you'll want to grab a pen. Crammed full of high-signal, practical takes, Casey shares his thoughts on how to DM influencers, tripling down on video content, and why you should see your brand as a media company.
Follow Casey:
LinkedIn: linkedin.com/in/casey-adams-430b3114a
Keep up to date with the latest news from The Marketing Millennials:.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Timestamps:
0:00 Intro
02:03 Making The Right Associations
07:02 How to DM Influencers
09:18 Creating Instant Connections
13:25 The Most Powerful Way to Market Yourself
16:12 Time to Triple Down
21:48 Embodying The Entrepreneur Spirit
27:06 Your Podcast As A Media Company
33:16 Just Get Started Already
35:59 Exciting Future Shout Out
How to Repurpose Short Videos Repurposing short videos is the time saver all marketers are looking for when it comes to getting more bang for your buck.
Quality content can be resource heavy, ensuring you get the most from every second of video you’ve created, is the very best way to get the most from the resource you've invested.
Here’s how to repurpose your short video across TikTok, Instagram and YouTube
Decide What Platform You Want To Repurpose Your Video ForThe first thing you need to do is decide the platform where you want to repurpose your video.
While it’s great to have a presence on multiple platforms, you can’t be everywhere at once. So, you need to choose the platform where you can invest the most amount of time and make the biggest impact.
If you’re in the B2B space, then TikTok is a platform where you can reach a wide audience. If you’re in the B2C space, then Instagram and YouTube are platforms where you can reach your target audience.
Though of course, your audience segmentation research will give you the data you need. Don’t waste time going where your audience doesn’ hang out.
Tips For Creating a Short VideoNow that you know the platforms you want to repurpose your video for, let’s talk about how you actually create a short video. Like we said before, people are itching for information in shorter formats. So, the goal is to pique your customers’ interest in just a few seconds.
So, here are a few tips to keep in mind while creating short videos.
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Keep your videos short - Short videos make it easier for your customers to consume the content on the go. It’s easier for them to consume your content when it’s in a shorter format. Keep your videos short to keep your customers engaged.
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Create a narrative - If you have a product or service that’s new to your customers, you can use a narrative to explain the product or service in detail. Narratives are not only helpful for beginners, but also for people who...
Devin’s secret to great content? Start by listening. This is the content strategy episode you’re going to want to tune in to.
As Head of Content at Clari, Devin is bringing his A-game to content planning. He’s also advisor and writer at The Reeder newsletter, reaching 6k+ creators every week.
Daniel and Devin get into strategizing for success at a new company, creating content that supports the CEO’s goals, and why you should make audience building a key KPI for your marketing.
And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it’s your guide to profitable growth.
Visit northbeam.io to request a demo now.
Follow Devin:
LinkedIn: linkedin.com/in/devinreed
Twitter: https://twitter.com/TheReederCo
Keep up to date with the latest news from The Marketing Millennials:.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
How to Create a Marketing Content StrategyContent is king. Everyone knows it and, if you’re in marketing, you probably know that content is the second-best way to reach users on their devices.
But how do we go from a single blog post or case study to a fully fledged content strategy? And what do we need to build along the way to get there? In this article, we give you an overview of what a content strategy is and why you need one.
We also outline the key steps for creating your own content strategy so that your content efforts are aligned and effective. Read on to learn more.
What is a Marketing Content Strategy?The definition of Content Strategy is the overall approach that your company takes to content. The strategy is a framework that outlines what types of content are required, when they should be created, and how they should be delivered to your target audience.
A content strategy helps you to focus your efforts, create meaningful content, and measure your success. It’s an essential part of your marketing strategy that integrates content creation, distribution, and the measurement of results. If you’re in marketing, you need a content strategy.
A content strategy guides you through the entire process of creating content and using it to achieve your business objectives. A high-quality strategy will create a blueprint for your content team and give them a clear path to success. It will also make it easier for you to measure results and identify areas for improvement.
If you break it down into its components, a content strategy consists of a few key elements:
-
Understanding your business objectives: You need to understand the goals of your business so that you can create content that supports them.
-
Audience research: To create...
Devin’s secret to great content? Start by listening. This is the content strategy episode you’re going to want to tune in to.
As Head of Content at Clari, Devin is bringing his A-game to content planning. He’s also advisor and writer at The Reeder newsletter, reaching 6k+ creators every week.
Daniel and Devin get into strategizing for success at a new company, creating content that supports the CEO’s goals, and why you should make audience building a key KPI for your marketing.
And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it’s your guide to profitable growth.
Visit northbeam.io to request a demo now.
Follow Devin:
LinkedIn: linkedin.com/in/devinreed
Twitter: https://twitter.com/TheReederCo
Keep up to date with the latest news from The Marketing Millennials:.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
How to Create a Marketing Content StrategyContent is king. Everyone knows it and, if you’re in marketing, you probably know that content is the second-best way to reach users on their devices.
But how do we go from a single blog post or case study to a fully fledged content strategy? And what do we need to build along the way to get there? In this article, we give you an overview of what a content strategy is and why you need one.
We also outline the key steps for creating your own content strategy so that your content efforts are aligned and effective. Read on to learn more.
What is a Marketing Content Strategy?The definition of Content Strategy is the overall approach that your company takes to content. The strategy is a framework that outlines what types of content are required, when they should be created, and how they should be delivered to your target audience.
A content strategy helps you to focus your efforts, create meaningful content, and measure your success. It’s an essential part of your marketing strategy that integrates content creation, distribution, and the measurement of results. If you’re in marketing, you need a content strategy.
A content strategy guides you through the entire process of creating content and using it to achieve your business objectives. A high-quality strategy will create a blueprint for your content team and give them a clear path to success. It will also make it easier for you to measure results and identify areas for improvement.
If you break it down into its components, a content strategy consists of a few key elements:
-
Understanding your business objectives: You need to understand the goals of your business so that you can create content that supports them.
-
Audience research: To create...
Once upon a time, Cody believed marketing was stupid. Now he’s obsessed with it. Find out what changed.
Cody is the CMO of Jones Road Beauty and writer of a weekly marketing newsletter. He and Daniel dive into his early experience as a coach trying to drum up business, why every marketer should know finance inside out, and why analyzing the basics gives you the most accurate answers.
And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it’s your guide to profitable growth.
Visit northbeam.io to request a demo now.
And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.
Follow Cody:
LinkedIn: linkedin.com/in/cody-plofker-47a29b120
Twitter: https://twitter.com/codyplof
Keep up to date with the latest news from The Marketing Millennials:.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Timestamps:
0:00 Intro
02:06 The Fun Part
06:15 What The Modern Marketer Needs
08:27 Start With The Basics
12:43 The Marketing Hill I Would Die On
16:02 Core Commitment To Content
18:19 Looking Up To Nik Sharma
19:14 Where to Find Cody
3 Marketing Strategies For Small BusinessesAre you a small business on a budget? If so, creating a marketing strategy probably feels like you have to choose between marketing and operations.
But effective marketing is key to growing your business without blowing your budget. With the right marketing strategy, small businesses can grow just as fast as large corporations.
Unfortunately, many people think of marketing as something only big companies can afford. They assume it’s too expensive and complicated for small businesses. But that’s not true! Marketing is something every business needs to thrive. When done correctly, marketing helps you attract more customers and sell more products at a profit.
What Makes Good Marketing Strategies For Small Businesses?Small businesses can create large-scale marketing campaigns. They just need to follow a few key strategies. The first step is to identify your target market. What type of people do you want to buy your products or services? You can’t make a sale to everyone.
Therefore, you need to narrow down your audience. This makes it easier to create an effective marketing strategy. Next, create a marketing plan. You don’t want to jump right into promoting your business. Instead, think about the message you want to get across. Decide how you want to reach your audience. How much money do you plan to spend on marketing? What...
Once upon a time, Cody believed marketing was stupid. Now he’s obsessed with it. Find out what changed.
Cody is the CMO of Jones Road Beauty and writer of a weekly marketing newsletter. He and Daniel dive into his early experience as a coach trying to drum up business, why every marketer should know finance inside out, and why analyzing the basics gives you the most accurate answers.
And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it’s your guide to profitable growth.
Visit northbeam.io to request a demo now.
And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.
Follow Cody:
LinkedIn: linkedin.com/in/cody-plofker-47a29b120
Twitter: https://twitter.com/codyplof
Keep up to date with the latest news from The Marketing Millennials:.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Timestamps:
0:00 Intro
02:06 The Fun Part
06:15 What The Modern Marketer Needs
08:27 Start With The Basics
12:43 The Marketing Hill I Would Die On
16:02 Core Commitment To Content
18:19 Looking Up To Nik Sharma
19:14 Where to Find Cody
3 Marketing Strategies For Small BusinessesAre you a small business on a budget? If so, creating a marketing strategy probably feels like you have to choose between marketing and operations.
But effective marketing is key to growing your business without blowing your budget. With the right marketing strategy, small businesses can grow just as fast as large corporations.
Unfortunately, many people think of marketing as something only big companies can afford. They assume it’s too expensive and complicated for small businesses. But that’s not true! Marketing is something every business needs to thrive. When done correctly, marketing helps you attract more customers and sell more products at a profit.
What Makes Good Marketing Strategies For Small Businesses?Small businesses can create large-scale marketing campaigns. They just need to follow a few key strategies. The first step is to identify your target market. What type of people do you want to buy your products or services? You can’t make a sale to everyone.
Therefore, you need to narrow down your audience. This makes it easier to create an effective marketing strategy. Next, create a marketing plan. You don’t want to jump right into promoting your business. Instead, think about the message you want to get across. Decide how you want to reach your audience. How much money do you plan to spend on marketing? What...
Join Daniel as he fires 7 questions at Jay, digging into what motivates and inspires him. Join them in this fireside chat and get to know Jay on a deeper level. If you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials (https://ratethispodcast.com/marketingmillennials), I really appreciate your support! Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson (linkedin.com/in/schwedelson) Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing) Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials) Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: http://www.workweek.com/ (www.workweek.com)
Brendan Gahan throws his influencer marketing playbook wide open in this high signal interview. As Partner and Chief Social Officer at Mekanism, Brendan has worked in the creator/influencer brand partnership for space for years. He and Daniel talk specifics about creating the right brand/creator relationship, how to move creators down through the marketing funnel, and why relationships are at the heart of Brendan’s work. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials (https://ratethispodcast.com/marketingmillennials), I really appreciate your support!.
Follow Brendan: LinkedIn: https://www.linkedin.com/in/brendangahan (linkedin.com/in/brendangahan) Twitter: https://twitter.com/brendangahan
Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing) Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials) Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: http://www.workweek.com/ (www.workweek.com) Timestamps: 0:00 Intro 01:42 The Pitch That Broke The Internet 06:06 How to Treat a Brand Partnership 12:00 Activating Your Your Brand 16:03 Starting With a Blank Slate 17:07 The Marketing Hill I Would Die On 19:23 Landing Page Power 23:04 Building on Rented Land 27:13 Follow The Smart People 28:45 Remember Relationships The Power of Influencer MarketingInfluencer marketing is digital marketing that identifies specific individuals who have the potential to impact your target market and facilitates an ongoing relationship with them. The purpose is to encourage these influencers to advocate for your brand by promoting your products or services, either through their personal channels (social media, blog, etc.) or by working directly with you as a sponsored partner. This article will help explain the ins and outs of influencer marketing and why it could be beneficial to your company. What is Influencer Marketing?In its most basic form, influencer marketing is finding people who are already engaging with your brand, or who have the potential to impact your target market, and encouraging them to advocate for your brand. In that sense, it’s a type of marketing; but it also goes beyond the standard marketing practices we’re all familiar with, like event sponsorship, paid advertisements, and public relations. The key difference is that influencers are people who have a large following that trusts their recommendations. That means, if your company were to partner with an influencer, there’s a good chance their followers would take the recommendation seriously, which could lead to increased sales for your brand. Why is Influencer Marketing Effective?Before diving into the ways in which influencer marketing can be effective for your company, it’s helpful to first understand why it’s such a powerful marketing tool. The most obvious advantage is that advertisements can be very expensive, especially if you’re working with major brands that would like to work with you. By contrast, influencer marketing is generally free for you as the business owner. That’s right; it’s not something you’ll have to pay for. But influencers are doing this because they get something out of it too, usually in the form of free products (or sometimes a fee). It’s a win-win situation, which makes this form of marketing extremely effective. 4 Ways Influencer Marketing Can Be Effective- Brand Awareness - When your brand is mentioned in popular publications or on social media, it can create brand awareness like nothing else can. Influencer marketing can help your brand...
Whether you’re Amazon or a startup, an inbox is a level playing field and subject lines are the key that unlocks success. Find out how to make them work for you. In this fascinating conversation Daniel talks to the king of subject lines, Jay Schwedelson. Jay is the Founder of SubjectLine.com and CEO of Outcome Media and what he doesn’t know about email marketing, isn’t worth knowing. You’ll hear Jay’s take on the two most important things to include in a subject line, how to drive engagement, and how many emails are too many emails. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials (https://ratethispodcast.com/marketingmillennials), I really appreciate your support!. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson (linkedin.com/in/schwedelson) Twitter: https://twitter.com/worldata (https://twitter.com/worldata)
Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing) Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials) Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: http://www.workweek.com/ (www.workweek.com) Timestamps: 0:00 Intro 02:20 Spend Time On The Line 03:43 The Two Things You Need to Know 07:36 Power of Segmentation 09:20 How Much is Too Much 14:15 The Other Trap 18:10 The Marketing Hill I’d Die On 21:13 Trend Spotting 22:58 Use Numbers 26:59 Perfection Is The Enemy Of Progress How to Write Email Subject Lines
You want your emails to stand out from the rest. And you need to know how to write email subject lines that break through those lines of reader defense. Breaking through the noise and getting your message read requires a great subject line. Great subject lines capture attention, are informative, and are unique to you as a sender. These attributes will make your emails more likely to be opened by busy recipients and increase their likelihood of responding. What Makes a Great Subject Line?A great subject line is one that creates both exclusivity and a sense of urgency.. It’s impactful because the reader feels compelled to open it and find out exactly what’s on offer. If you’re emailing potential customers, make it clear why they should care, by making an impact. Your subject line should make recipients feel something. It should get them excited, intrigued, or curious enough to open the email. You want it to be so compelling that recipients can’t help but click. 5 Tips for Writing Great Email Subject Lines
- In-Person Research - The best way to write a great subject line is to write it while you’re in the presence of your audience. This will allow you to pick up on their moods, attitudes, and feelings. What are they stressed about? What are they excited about? What do they want? Using a digital platform is fine, but try to have someone else read the subject lines out loud so that you can feel the impact of your words. - Dated Research Data - Don’t write subject lines based on the mood of the moment. Write subject lines based on what has worked for others. Conduct research on the best subject lines in your industry. Read through the open rates and click rates for emails sent by companies with whom you’d like to be associated.
- Timing is Everything - There are two general times of day when people are likely to read their emails: when they first wake up and when they go to bed. It’s best to send emails when recipients are most likely to be reading them. This will reduce the likelihood of your email being sent to the spam folder. - Short is Best - When it comes
Daniel has 7 rapid-fire questions for Mark, digging into what motivates and inspires him. Join them in this fireside chat and get the personal story behind the headlines. If you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials (https://ratethispodcast.com/marketingmillennials), I really appreciate your support!. Follow Mark LinkedIn: https://www.linkedin.com/in/markpjung (linkedin.com/in/markpjung)
Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing) Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials) Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: http://www.workweek.com/ (www.workweek.com)
This episode hits a little different, featuring Daniel’s guest appearance on the Social Pros podcast. Discover his secret sauce to LinkedIn marketing. Daniel joined hosts Jay Baer and Adam Brown and opens up the Marketing Millennials playbook. You’ll hear why Daniel believes B2B companies need to separate their goals, why hooks matter so much, and why feedback is less important than performance. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials (https://ratethispodcast.com/marketingmillennials), I really appreciate your support!. Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing) Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials) Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: http://www.workweek.com/ (www.workweek.com) Listen to the full podcast episode here: https://pod.link/1527434899 (https://pod.link/1527434899) Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: http://www.workweek.com/ (www.workweek.com)
Mark Jung is the brand storyteller and growth marketer who firmly believes B2B marketing doesn’t have to be boring. He and Daniel dive into conversation about why you shouldn’t replicate the standard marketing playbook, how to find inspiration from outside your field, and the 3 things you need to stand out in B2B marketing right now. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials (https://ratethispodcast.com/marketingmillennials), I really appreciate your support!. Follow Mark: LinkedIn: https://www.linkedin.com/in/markpjung (linkedin.com/in/markpjung) Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing) Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials) Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: http://www.workweek.com/ (www.workweek.com)
3 Things To Stand Out In B2B Marketing
B2B marketing is a tough field, with so many competitors vying for the same customers. To stand out, you need to find your own unique niche and do things differently from everyone else. In B2B marketing, that often means playing up your strengths and hiding your weaknesses.
With so much competition in B2B marketing, it can be hard to figure out how you can stand out from the crowd and succeed. There are so many businesses targeting the same target audience with very similar products. And with many of these businesses also having more experience than you, it’s easy to feel like you’re at a disadvantage. To stand out as an B2B marketer, you need to be different than your competitors in three key ways: Differentiate with your expertiseOne of the best ways to differentiate yourself in B2B marketing is to be seen as an expert in your industry. It’s no secret that customers prefer to do business with brands that they trust, and that trust often comes from expertise. To be seen as an expert, you need to focus on three things: consistent branding, high-quality content, and fostering trust with your audience. Consistent branding is crucial to being seen as an expert. If you brand yourself as an expert but provide inconsistent information, your audience is going to notice. And when they do, they’ll likely lose trust in you. High-quality content can help you build trust with your audience and portray you as an expert. You don’t need to be a published author to create content that showcases your expertise. In fact, you don’t even need to be a writer at all. You can also publish your own podcasts and videos that are designed to educate your audience. You can even curate content from other experts in your industry to show that you’re keeping up with the latest developments. Differentiate with exclusive accessAnother way to stand out in B2B marketing is to provide exclusive access to your products, content, or services. You can do this in a variety of ways, including offering early access, access to discounted prices, or exclusive access to one-on-one time with your team. When you offer exclusive access to your products or services, you’re providing your audience with something they can’t get anywhere else. You’re showing them that you believe in your products enough to give them an edge over your competitors. Exclusive access to discounted prices is another common way to differentiate yourself in B2B marketing. You can make a standard product cheaper or offer a discount on your premium service to make it more accessible to more customers. Differentiate with your dataFinally, you can also differentiate yourself by leveraging your data....
Daniel has 7 questions for Sheeta to dig a little deeper into what motivates, inspires and drives this Swiss Army Knife of startup marketing. Join them and get to know Sheeta a little bit better. If you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials (https://ratethispodcast.com/marketingmillennials), I really appreciate your support!.
Follow Sheeta: Twitter: https://twitter.com/sheetaverma (https://twitter.com/sheetaverma)
Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing) Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials) Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: http://www.workweek.com/ (www.workweek.com)
Daniel has 7 questions for Sheeta to dig a little deeper into what motivates, inspires and drives this Swiss Army Knife of startup marketing. Join them and get to know Sheeta a little bit better. If you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials (https://ratethispodcast.com/marketingmillennials), I really appreciate your support!.
Follow Sheeta: Twitter: https://twitter.com/sheetaverma (https://twitter.com/sheetaverma)
Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing) Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials) Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: http://www.workweek.com/ (www.workweek.com)
Sheeta is the marketer you need when you’re ready to scale. Find out why Sheeta works exclusively with startups and the 2 questions she asks all entrepreneurs. Daniel and Sheeta get into what it’s like to grow up around startups like Tesla and Apple in the Bay area, why you need to know who and where your customers are, and why it’s so much fun being a scrappy marketer. You’ll also hear Sheeta’s takes on why marketing needs a seat at the product development table, and why marketers should get out of the toxic cycle of jumping on trends. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials (https://ratethispodcast.com/marketingmillennials), I really appreciate your support!. Follow Sheeta: Twitter: https://twitter.com/sheetaverma (https://twitter.com/sheetaverma): Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing) Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials) Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: http://www.workweek.com/ (www.workweek.com) 5 Startup Marketing Strategies
The marketing department is often the most challenging for any startup. It’s a new venture after all, and you need to reach as many people as possible in order to achieve your goal of selling more products or services. The trick is to stand out from the crowd without spending too much money at the same time. The good news is that there are many ways to do this without breaking the bank. There are so many companies looking for ways to grow that almost every day someone comes out with a new marketing strategy that they think will take their business somewhere. However, not all of these strategies work in every situation and not all of them are cheap either. In this blog post, we’ll be discussing 5 different startup marketing strategies you can use when launching your own company. 1 Paid AdvertisingPaid advertising, such as Google AdWords, can be an excellent source of leads for your business, but it can also be very expensive. One way to mitigate the cost is to use a bidding system where you set a maximum you’re willing to pay based on particular keywords. The trick is to find the right keywords that are relevant to your business and get good conversion rates. If you’re selling cabling services, you might use keywords like “cable installation near me” and “best electrical contractor”. You can also use negative keywords like “no electrical contractor” and “no cable installation near me” if you want to avoid being displayed next to services you don’t offer. 2 Free Events and Meet-upsHolding meet-ups and events in your local area can be a great way to reach out to your target market. If you have a large enough budget, you might be able to book a venue. If not, consider using a co-working space. You can also ask to use a space owned by a university or other large institution in your area. You might not be able to use the space for free, but you might be able to negotiate a discounted rate. You can also reach out to your local chamber of commerce and other organizations and ask if you can promote your event at their location. You might even want to consider offering a free membership or other incentive for groups that let you use their space. 3 Email MarketingEmail marketing is a tried and true marketing strategy that many businesses use to build their customer base and keep those customers coming back for more. The trick is to not overdo it and send out emails that are too frequent, otherwise your customers will likely start blocking your...
7 questions, 7 answers. Daniel comes at Corey with his quickfire round of questions that reveal some surprising answers. And if you enjoyed this episode, check out the full episode here: https://pod.link/1527434899 (https://pod.link/1527434899) If you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials (https://ratethispodcast.com/marketingmillennials), I really appreciate your support!. Follow Corey: LinkedIn: https://www.linkedin.com/in/corey-haines (linkedin.com/in/corey-haines) Twitter: https://twitter.com/coreyhainesco (https://twitter.com/coreyhainesco) Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing) Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials) Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: http://www.workweek.com/ (www.workweek.com)
7 questions, 7 answers. Daniel comes at Corey with his quickfire round of questions that reveal some surprising answers. And if you enjoyed this episode, check out the full episode here: https://pod.link/1527434899 (https://pod.link/1527434899) If you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials (https://ratethispodcast.com/marketingmillennials), I really appreciate your support!. Follow Corey: LinkedIn: https://www.linkedin.com/in/corey-haines (linkedin.com/in/corey-haines) Twitter: https://twitter.com/coreyhainesco (https://twitter.com/coreyhainesco) Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing) Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials) Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: http://www.workweek.com/ (www.workweek.com)
Corey got the marketing bug at college and hasn’t looked back. Now an SaaS founder and with his own newsletter, he opens up his playbook. As writer of the Swipe Files, Corey has more than 10k subscribers and growing. He’s also the founder of SwipeWell, a tool dedicated to helping you save, organize, and reference marketing examples so you always have them when you need them most. Daniel and Corey get into why SEO is a magic tool, why there’s always a danger in averages, and why becoming an independent thinker is the goal. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials (https://ratethispodcast.com/marketingmillennials), I really appreciate your support!. Follow Corey: LinkedIn: https://www.linkedin.com/in/corey-haines (linkedin.com/in/corey-haines) Twitter: https://twitter.com/coreyhainesco (https://twitter.com/coreyhainesco) Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing) Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials) Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: http://www.workweek.com/ (www.workweek.com) Timestamps: 0:00 Intro 04:23 The Race to Succeed 07:56 Solving The Annual Subscription Problem 08:26 The Magic of SEO 13:44 Uncovering The Goldmine 16:57 Exposing Your Insides 22:11 Get Everyone Talking 23:20 The Marketing Hill I’d Die On Is… 30:14 The Danger of Averages 30:48 You Can Handle The Truth The Secret to Successful SaaS MarketingSaaS marketing is a delicate balance of art and science. Many SaaS marketers struggle to find the perfect balance. If your company falls into this camp, you’re not alone. Finding that sweet spot is tricky for most SaaS vendors because so many different variables are at play. Your marketing strategy needs to account for everything from your target audience to your sales funnel. What works for one SaaS company may not work for another, which is why it’s important to understand the ins and outs of an effective SaaS marketing strategy from the get-go. This blog post will walk you through everything you need to know about growing an effective SaaS marketing strategy from square one. What’s the best way to market a Saas product?If you’ve been in the SaaS marketing game for any length of time, you’ve probably heard a thousand different opinions on the best way to market a Saas product. And while there’s no one-size-fits-all answer, there are some general best practices to keep in mind. First, understand that there are two main SaaS marketing strategies to choose from: Top-of-funnel and mid-funnel marketing. Top-of-funnel marketing: Top-of-funnel marketing is the most basic form of SaaS marketing. It’s the stage where you’re focused on getting your brand name in front of as many people as possible. The goal here is to drive traffic to your website, where you can begin converting leads into customers. Mid-funnel marketing: Mid-funnel marketing is the process of transitioning leads into paying customers. This is where you’ll spend most of your time as a SaaS vendor. The goal here is to keep your existing customers happy and to acquire new ones. Mid-funnel SaaS marketing involves nurturing leads, closing deals faster, and driving more sales. How to define your target audienceThe first step in building an effective SaaS marketing strategy is to establish your target audience. What type of person are you hoping to sell your product to? Defining your target audience is the foundation upon which your entire marketing plan will be built. Once you’ve established your audience, you can tailor...
Corey got the marketing bug at college and hasn’t looked back. Now an SaaS founder and with his own newsletter, he opens up his playbook. As writer of the Swipe Files, Corey has more than 10k subscribers and growing. He’s also the founder of SwipeWell, a tool dedicated to helping you save, organize, and reference marketing examples so you always have them when you need them most. Daniel and Corey get into why SEO is a magic tool, why there’s always a danger in averages, and why becoming an independent thinker is the goal. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials (https://ratethispodcast.com/marketingmillennials), I really appreciate your support!. Follow Corey: LinkedIn: https://www.linkedin.com/in/corey-haines (linkedin.com/in/corey-haines) Twitter: https://twitter.com/coreyhainesco (https://twitter.com/coreyhainesco) Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing) Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials) Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: http://www.workweek.com/ (www.workweek.com) Timestamps: 0:00 Intro 04:23 The Race to Succeed 07:56 Solving The Annual Subscription Problem 08:26 The Magic of SEO 13:44 Uncovering The Goldmine 16:57 Exposing Your Insides 22:11 Get Everyone Talking 23:20 The Marketing Hill I’d Die On Is… 30:14 The Danger of Averages 30:48 You Can Handle The Truth The Secret to Successful SaaS MarketingSaaS marketing is a delicate balance of art and science. Many SaaS marketers struggle to find the perfect balance. If your company falls into this camp, you’re not alone. Finding that sweet spot is tricky for most SaaS vendors because so many different variables are at play. Your marketing strategy needs to account for everything from your target audience to your sales funnel. What works for one SaaS company may not work for another, which is why it’s important to understand the ins and outs of an effective SaaS marketing strategy from the get-go. This blog post will walk you through everything you need to know about growing an effective SaaS marketing strategy from square one. What’s the best way to market a Saas product?If you’ve been in the SaaS marketing game for any length of time, you’ve probably heard a thousand different opinions on the best way to market a Saas product. And while there’s no one-size-fits-all answer, there are some general best practices to keep in mind. First, understand that there are two main SaaS marketing strategies to choose from: Top-of-funnel and mid-funnel marketing. Top-of-funnel marketing: Top-of-funnel marketing is the most basic form of SaaS marketing. It’s the stage where you’re focused on getting your brand name in front of as many people as possible. The goal here is to drive traffic to your website, where you can begin converting leads into customers. Mid-funnel marketing: Mid-funnel marketing is the process of transitioning leads into paying customers. This is where you’ll spend most of your time as a SaaS vendor. The goal here is to keep your existing customers happy and to acquire new ones. Mid-funnel SaaS marketing involves nurturing leads, closing deals faster, and driving more sales. How to define your target audienceThe first step in building an effective SaaS marketing strategy is to establish your target audience. What type of person are you hoping to sell your product to? Defining your target audience is the foundation upon which your entire marketing plan will be built. Once you’ve established your audience, you can tailor...
Writing effective copy is hard, that’s where a copywriter like Dakota Robertson steps in. Join the conversation, as Dakota opens his copy playbook. Dakota came across copywriting back in 2018 and quickly realized the potential great writing could unlock. Now he runs Growth Ghost the ghostwriting agency helping entrepreneurs and influencers increase their social media following. Daniel and Dakota get into conversation on the overlaps between ghostwriting and copywriting, why simplicity is the marketing hill Dakota would die on, and why writing should work hard to spread great ideas, And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials (https://ratethispodcast.com/marketingmillennials), I really appreciate your support!.
Follow Dakota: LinkedIn: https://www.linkedin.com/in/dakota-robertson-a00bba133 (linkedin.com/in/dakota-robertson-a00bba133)
Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing) Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials) How to Write Copy That SticksWriting good copy is hard. How to write copy that sticks - is it even possible? No matter how much you love writing, it’ll always be challenging to find new ways to say the same things over and over again while still making them sound fresh and exciting. With that in mind, it might seem like an easy gig for people who thrive on creativity. But trust us when we say that coming up with something that not only sticks but also leaves a mark on your audience isn’t as simple as it sounds. This article will walk you through the very basics of writing copy that sticks – from identifying your target audience to creating content they can’t ignore. Who is Your Audience?Writing copy that sticks relies heavily on targeting the right audience. If you’re not speaking directly to your target audience, you’re doing yourself a disservice by not owning the copy space. To target the right people, you should ask yourself: - Who are your ideal customers? - What are their pain points? - What do they crave? - What do they value? - What do they like about your industry? - What do they dislike? You’ll want to take all of these factors into account when writing. You may also want to consider writing multiple versions of your copy depending on each audience. This not only helps you target specific groups but it also helps you stay true to your brand by making sure every audience sees your business the way you want them to see it. Grab Their Attention With Your Headline.Your headlines are the first impression people have of your content. That being said, you want to make sure you’re grabbing their attention right off the bat. While you don’t want to lie or mislead your readers, you do want to intrigue them and get them to keep reading. You want them to click on your headline so they can read your story. An effective way to do this is by asking a question. You want people to click on your headline just to learn more about the answer to the question you’ve posed. You should also keep in mind that your headlines are usually the same as the title of your content. If you're targeting multiple audiences, you can write different headlines for each. Talk About What’s in it For Them.So what do you talk about, then? What copy that sticks will always have a focus on the benefits of your product or service for your readers. You want to focus on the “why” of your product or service and not the “what”. This helps you connect with
Writing effective copy is hard, that’s where a copywriter like Dakota Robertson steps in. Join the conversation, as Dakota opens his copy playbook. Dakota came across copywriting back in 2018 and quickly realized the potential great writing could unlock. Now he runs Growth Ghost the ghostwriting agency helping entrepreneurs and influencers increase their social media following. Daniel and Dakota get into conversation on the overlaps between ghostwriting and copywriting, why simplicity is the marketing hill Dakota would die on, and why writing should work hard to spread great ideas, And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials (https://ratethispodcast.com/marketingmillennials), I really appreciate your support!.
Follow Dakota: LinkedIn: https://www.linkedin.com/in/dakota-robertson-a00bba133 (linkedin.com/in/dakota-robertson-a00bba133)
Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing) Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials) How to Write Copy That SticksWriting good copy is hard. How to write copy that sticks - is it even possible? No matter how much you love writing, it’ll always be challenging to find new ways to say the same things over and over again while still making them sound fresh and exciting. With that in mind, it might seem like an easy gig for people who thrive on creativity. But trust us when we say that coming up with something that not only sticks but also leaves a mark on your audience isn’t as simple as it sounds. This article will walk you through the very basics of writing copy that sticks – from identifying your target audience to creating content they can’t ignore. Who is Your Audience?Writing copy that sticks relies heavily on targeting the right audience. If you’re not speaking directly to your target audience, you’re doing yourself a disservice by not owning the copy space. To target the right people, you should ask yourself: - Who are your ideal customers? - What are their pain points? - What do they crave? - What do they value? - What do they like about your industry? - What do they dislike? You’ll want to take all of these factors into account when writing. You may also want to consider writing multiple versions of your copy depending on each audience. This not only helps you target specific groups but it also helps you stay true to your brand by making sure every audience sees your business the way you want them to see it. Grab Their Attention With Your Headline.Your headlines are the first impression people have of your content. That being said, you want to make sure you’re grabbing their attention right off the bat. While you don’t want to lie or mislead your readers, you do want to intrigue them and get them to keep reading. You want them to click on your headline so they can read your story. An effective way to do this is by asking a question. You want people to click on your headline just to learn more about the answer to the question you’ve posed. You should also keep in mind that your headlines are usually the same as the title of your content. If you're targeting multiple audiences, you can write different headlines for each. Talk About What’s in it For Them.So what do you talk about, then? What copy that sticks will always have a focus on the benefits of your product or service for your readers. You want to focus on the “why” of your product or service and not the “what”. This helps you connect with
From digital marketing for the Oscars to running his own consultancy business, Josh Spector is a marketer obsessed with great communication. Josh has always been a writer and now creates his killer newsletter For The Interested, helping creative entrepreneurs grow their audience and business. He and Daniel talk about the difference between content that’s just shared and content that drives change, why you should always take a value-first approach, and why good marketing is really about serving people. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials (https://ratethispodcast.com/marketingmillennials), I really appreciate your support!.
Follow Josh: LinkedIn: https://www.linkedin.com/in/thatjoshspector (linkedin.com/in/thatjoshspector)
Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing) Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials)
From digital marketing for the Oscars to running his own consultancy business, Josh Spector is a marketer obsessed with great communication. Josh has always been a writer and now creates his killer newsletter For The Interested, helping creative entrepreneurs grow their audience and business. He and Daniel talk about the difference between content that’s just shared and content that drives change, why you should always take a value-first approach, and why good marketing is really about serving people. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials (https://ratethispodcast.com/marketingmillennials), I really appreciate your support!.
Follow Josh: LinkedIn: https://www.linkedin.com/in/thatjoshspector (linkedin.com/in/thatjoshspector)
Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing) Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials)
How does a former Kelowna Rocket go from pro hockey to pro content creation? Listen into this conversation on the first LinkedIn Live. In this special episode JT and Daniel answer questions from across the globe, digging into why JT feels so strongly about Tik Tok as a platform for creators, why intention is more important than production values, and why Tik Tok is rolling out a Near You page.
You’ll also hear JT answer audience questions on anything from posting cadence to how Tik Tok is being used as a jobs board.
And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials (https://ratethispodcast.com/marketingmillennials), I really appreciate your support!.
Follow JT: LinkedIn: https://www.linkedin.com/in/jtbarnett (linkedin.com/in/jtbarnett)
Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing) Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials)
Danny is a podcaster and marketer pushing out hundreds of pieces of content each month. He’s passionate about telling stories and making connections. Discover how he does it all. Daniel and Danny get into how Danny’s love of psychology and business from an early age lead him to marketing and launching his podcast in 2020. You’ll hear how landing a star guest led to his conversion to video, and how he’s been repurposing content ever since. You’ll also hear Danny’s take on why every brand should invest in figuring out short form content, and why being a successful creator is a marathon and not a sprint.
And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials (https://ratethispodcast.com/marketingmillennials), I really appreciate your support!.
Follow Danny: LinkedIn: https://www.linkedin.com/in/dannymiranda (linkedin.com/in/dannymiranda)
Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing) Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials)
Alex Alleyne believes sales marketers thrive when they’re in a growth environment. He also knows how to take sales to the next level and he’s about to open his sales playbook. From dropping out of a law degree to getting the selling bug, Alex has always been a natural entrepreneur. Now he’s Director of Sales for EMEA at The Sales Impact Academy and host of the Elite Level podcast.
Daniel and Alex explore how positive mental health starts when you’re doing what you love in an environment that supports you, why picking up the phone is the best sales tool, and why inbound leads require just as much rigor as outbound.
You’ll also hear Alex’s three pillars for measuring success, and why you should attack each day with pace, urgency and design.
And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials (https://ratethispodcast.com/marketingmillennials), I really appreciate your support!.
Follow Alex: LinkedIn: https://www.linkedin.com/in/alexalleyne (linkedin.com/in/alexalleyne)
Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing) Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials)
Tracey Wallace was a journalist from childhood and hasn’t stopped writing since. There’s not much she doesn’t know about content marketing, check out the latest episode. As a child Tracey wrote magazines for her neighbors, revealing the activities of the local cats. She also took her red pen to Vogue and Teen Vogue, casting her editorial eye over them both. Now she’s Content Director at Klaviyo and a Workweek creator.
Daniel and Tracey talk about her transition from journalism into content, via tech and retail, the importance of design in content, and how Google Sheets is winning the content repository game.
You’ll also hear Tracey’s spicy take on why content marketing is chaos.
And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials (https://ratethispodcast.com/marketingmillennials), I really appreciate your support!.
Follow Tracey: LinkedIn: https://www.linkedin.com/in/traceyrwallace (linkedin.com/in/traceyrwallace) Twitter: https://twitter.com/TraceWall (twitter.com/TraceWall)
Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing) Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials)
Tracey Wallace was a journalist from childhood and hasn’t stopped writing since. There’s not much she doesn’t know about content marketing, check out the latest episode. As a child Tracey wrote magazines for her neighbors, revealing the activities of the local cats. She also took her red pen to Vogue and Teen Vogue, casting her editorial eye over them both. Now she’s Content Director at Klaviyo and a Workweek creator.
Daniel and Tracey talk about her transition from journalism into content, via tech and retail, the importance of design in content, and how Google Sheets is winning the content repository game.
You’ll also hear Tracey’s spicy take on why content marketing is chaos.
And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials (https://ratethispodcast.com/marketingmillennials), I really appreciate your support!.
Follow Tracey: LinkedIn: https://www.linkedin.com/in/traceyrwallace (linkedin.com/in/traceyrwallace) Twitter: https://twitter.com/TraceWall (twitter.com/TraceWall)
Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing) Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials)
Great marketing is one thing, but if it’s not hooked up to a finance strategy your business will suffer. CEO and Co-Founder Ronak Shah, opens his marketing and finance playbook. Daniel and Ronak, Co-Founder of Obvi, open the conversation discussing why Ronak put accounting on hold to get into the startup space, how to become numb to success and failure, and why, if marketing is a company’s engine, finance is the wheels. You’ll also hear Ronak’s take on why building sustainably is crucial, and why Facebook is still his go-to platform for customer acquisition.
And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials (https://ratethispodcast.com/marketingmillennials), I really appreciate your support!.
Follow Ronak: LinkedIn: https://www.linkedin.com/in/ronak06/ (linkedin.com/in/ronak06/) Twitter: https://twitter.com/michelinshah (twitter.com/michelinshah)
Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing) Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials)
Great marketing is one thing, but if it’s not hooked up to a finance strategy your business will suffer. CEO and Co-Founder Ronak Shah, opens his marketing and finance playbook. Daniel and Ronak, Co-Founder of Obvi, open the conversation discussing why Ronak put accounting on hold to get into the startup space, how to become numb to success and failure, and why, if marketing is a company’s engine, finance is the wheels. You’ll also hear Ronak’s take on why building sustainably is crucial, and why Facebook is still his go-to platform for customer acquisition.
And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials (https://ratethispodcast.com/marketingmillennials), I really appreciate your support!.
Follow Ronak: LinkedIn: https://www.linkedin.com/in/ronak06/ (linkedin.com/in/ronak06/) Twitter: https://twitter.com/michelinshah (twitter.com/michelinshah)
Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing) Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials)
Jay Clouse is unlocking the secrets for creators. He shares the tools, strategies and mindset needed to excel. Find out what Jay knows. Daniel and Jay dive straight in, discussing how Jay discovered entrepreneurship, why people learn from people, and why great content is the best product. You’ll also hear Jay’s takes on getting specific with messaging, and why creators need to get serious about what they do.
And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials (https://ratethispodcast.com/marketingmillennials), I really appreciate your support!.
Follow Jay: Linkedin: https://www.linkedin.com/in/jayclouse (linkedin.com/in/jayclouse) Twitter: https://twitter.com/jayclouse (twitter.com/jayclouse)
Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing) Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials)
What’s the goal of marketing? To capture attention. Adam Ryan, CEO of Workweek, is certainly doing that. Find out how. Adam and business partner Becca Sherman are the founders behind Workweek, the media company unlocking the power of the creator economy. Daniel and Adam dig into his experience as former President of The Hustle, how to create a media company inside a business, and why media and content marketing are the same…but different.
You’ll also hear Adam’s take on why media budget should always be kept separate from marketing budget.
And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials (https://ratethispodcast.com/marketingmillennials), I really appreciate your support!.
Follow Adam: LinkedIn: https://www.linkedin.com/in/adamtryan (linkedin.com/in/adamtryan) Twitter: https://twitter.com/AdamRy_n (twitter.com/AdamRy_n) Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing) Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials)
What’s the goal of marketing? To capture attention. Adam Ryan, CEO of Workweek, is certainly doing that. Find out how. Adam and business partner Becca Sherman are the founders behind Workweek, the media company unlocking the power of the creator economy. Daniel and Adam dig into his experience as former President of The Hustle, how to create a media company inside a business, and why media and content marketing are the same…but different.
You’ll also hear Adam’s take on why media budget should always be kept separate from marketing budget.
And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials (https://ratethispodcast.com/marketingmillennials), I really appreciate your support!.
Follow Adam: LinkedIn: https://www.linkedin.com/in/adamtryan (linkedin.com/in/adamtryan) Twitter: https://twitter.com/AdamRy_n (twitter.com/AdamRy_n) Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing) Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials)
What’s the goal of marketing? To capture attention. Adam Ryan, CEO of Workweek, is certainly doing that. Find out how. Adam and business partner Becca Sherman are the founders behind Workweek, the media company unlocking the power of the creator economy. Daniel and Adam dig into his experience as former President of The Hustle, how to create a media company inside a business, and why media and content marketing are the same…but different. You’ll also hear Adam’s take on why media budget should always be kept separate from marketing budget.
And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials (https://ratethispodcast.com/marketingmillennials), I really appreciate your support!.
Follow Adam: LinkedIn: https://www.linkedin.com/in/adamtryan (linkedin.com/in/adamtryan) Twitter: https://twitter.com/AdamRy_n (twitter.com/AdamRy_n) Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing) Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials)
Some people are born to be entrepreneurs. Anna Tutckaia has founded several businesses and is laser focused on marketing. Find out what she knows. From an organic grocery chain to a marketing agency, Anna’s founder knowledge and experience stands her apart in the world of digital marketing.
Daniel and Anna dive into how she got into the marketing space, why influencer marketing is her number one channel, and why you should always return to the basics.
You’ll also hear why it’s so important to personalize content and why direct response ads are no longer the vending machine they once were.
And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials (https://ratethispodcast.com/marketingmillennials), I really appreciate your support!.
Follow Anna: LinkedIn: https://www.linkedin.com/in/annatutckaia (linkedin.com/in/annatutckaia) Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing) Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials)
What does it take to make a successful ecommerce brand? On this 100th episode we find out with Ari Murray, who’s worked on some of the biggest brands on the planet. Ari is currently Director of Growth at Sharma Brands, but also ran ecommerce for Poosh by Kourtney Kardashian, Aboutface Beauty by Halsey, Pressed Juicery, and Snacknation.
Daniel and Ari are a husband and wife team at the top of the marketing game and this conversation is a special one.
Hear Ari get into the weeds of what you need to think about before hitting the launch button, why performance marketing should own the website, and how Daniel and Ari met.
You’ll also hear Ari’s hot take on the role of teams in launching an ecommerce brand.
And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials (https://ratethispodcast.com/marketingmillennials), I really appreciate your support!.
Follow Ari: LinkedIn: http://linkedin.com/in/arimurray (linkedin.com/in/arimurray)
Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing) Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials)
How do you build a loyal customer base? By giving them the best experience you can through great content. Mark Kilens is CMO at Airmeet, the all-in-one platform for your virtual and hybrid events and webinars.
He joins Daniel as they get into the weeds of how to start creating an experience for your audience, the importance of community, and how events can create communities.
You’ll also hear what Mark learnt as former VP of Content and Community at Drift and as VP of Hubspot Academy.
And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials (https://ratethispodcast.com/marketingmillennials), I really appreciate your support!.
Follow Mark: LinkedIn: http://linkedin.com/in/markkilens (linkedin.com/in/markkilens) Twitter: https://twitter.com/MarkKilens (twitter.com/MarkKilens)
Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing) Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials)
How does an ex-Bachelor contestant leverage his TV appearance and create brand loyalty? Connor Saeli believes TikTok has the answer. Find out why. Waterboy is the hydration brand that promises to restore your equilibrium after a heavy night. It’s not only scaling super quick it’s building a loyal community along with it.
Daniel and Co-Founder Connnor, get into the specifics of what you should consider when creating TikTok content, why you should use influencers when you can, and how he’s scaling Waterboy at such a pace, with more than 90k followers.
You’ll also hear Connor’s hot take on why UGC is so impactful for building customer affinity.
And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials (https://ratethispodcast.com/marketingmillennials), I really appreciate your support!.
Follow Connor: LinkedIn: https://www.linkedin.com/in/connorsaeli (linkedin.com/in/connorsaeli)
Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing) Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials)
How do you solve a problem like scaling cloud storage? Shane Hegdes believes the answer is changing your perception of what a company looks like. Shane is Co-founder and CEO of Air, a creative operating system for marketers, that automates the mindless tasks marketers do every day.
Daniel and Shane jump right into how he got into the marketing space, what exactly a media company is, and why you shouldn’t always jump on the latest trends.
You’ll also hear Shane’s take on why all businesses are media companies whether they like or not.
And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials (https://ratethispodcast.com/marketingmillennials), I really appreciate your support!.
Follow Shane: LinkedIn: https://www.linkedin.com/in/shanehegde (linkedin.com/in/shanehegde)
Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing) Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials)
Why has one of the best marketers out there chosen organic growth, over paid social, for own business? Find out what KT McBratney knows. KT is the Co-Founder and COO at OwnTrail, a platform offering the tools and community you need to fuel and bring together your definition of personal and professional success.
Daniel and marketer-turned-entrepreneur KT, get into conversation on why organic channels give you the ability to talk to your audience, not at them, why organic channels make all channels run better, and how best to approach organic marketing.
And if you’re losing time and money with customers who don’t show up for booked calls, you need Chili Piper. With their cutting edge platform they’re helping companies like Airbnb achieve more demos and calls, prevent call drop-outs and boost conversion rates. Head to http://www.chilipiper.com/millennials (www.chilipiper.com/millennials) for a demo.
And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials (https://ratethispodcast.com/marketingmillennials), I really appreciate your support!.
Follow KT: LinkedIn: http://linkedin.com/in/ktmcbratney (linkedin.com/in/ktmcbratney) Twitter: https://twitter.com/k_to_the_t (twitter.com/k_to_the_t)
Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing) Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials)
When you’re an agency founder in your 20s pulling in the kind of revenue Cardinal is, you’re doing something right. Cardinal shares his secrets on growing and scaling an email agency. Daniel and Cardinal dive into conversation exploring his non-traditional path into copywriting, an obsession with learning the skill inside and out, and why he’s giving his agency time and space to grow like a startup. You’ll also hear why one bad hire can ruin business, why Cardinal sets time aside to write every morning, and why he’s not a fan of direct response marketing. And if you’re losing time and money with customers who don’t show up for booked calls, you need Chili Piper. With their cutting edge platform they’re helping companies like Airbnb achieve more demos and calls, prevent call drop-outs and boost conversion rates. Head to http://www.chilipiper.com/millennials (www.chilipiper.com/millennials) for a demo.
And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials (https://ratethispodcast.com/marketingmillennials), I really appreciate your support!.
Follow Cardinal: Twitter: https://twitter.com/CardinalMason (twitter.com/CardinalMason) Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing) Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials)
From his first job giving prison tours to becoming one of the greatest marketers operating right now, tapping into Jay Baer’s brain is like having your own set of marketing playbooks. Jay got into the internet before it really existed and has stayed ahead of the curve ever since. Join Daniel and Jay as they get into why speed is becoming a necessity in customer experience and marketing, how you should think about creating content, and the importance of talking to customers.
You’ll also hear why Jay believes marketers should spend far more time focussing on customer retention and not just customer acquisition.
If you’re losing time and money with customers who don’t show up for booked calls, you need Chili Piper. With their cutting edge platform they’re helping companies like Airbnb achieve more demos and calls, prevent call drop-outs and boost conversion rates. Head to http://www.chilipiper.com/millennials (www.chilipiper.com/millennials) for a demo.
And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials (https://ratethispodcast.com/marketingmillennials), I really appreciate your support!.
Follow Jay: LinkedIn: https://www.linkedin.com/in/jaybaer (linkedin.com/in/jaybaer) Twitter: https://twitter.com/jaybaer (twitter.com/jaybaer)
Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing) Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials)
Internal marketing is a vastly underrated skill. But when you grasp the psychology behind selling, you unlock a world of potential. As a teenager, Vanessa was obsessed with advertising, but a job at Ogilvy wasn’t everything she thought it would be. Find out how she found academia and her dream role.
Daniel and Vanessa get into her early days in advertising, how market research became a passion, and how it lead her back to university and writing her book: You Have More Influence Than You Think.
You’ll also hear Vanessa’s takes on how to be more influential in the workplace, why saying ‘no’ isn’t a bad thing, and why people actually like you more than you think.
And if you’re losing time and money with customers who don’t show up for booked calls, you need Chili Piper. With their cutting edge platform they’re helping companies like Airbnb achieve more demos and calls, prevent call drop-outs and boost conversion rates. Head to http://www.chilipiper.com/millennials (www.chilipiper.com/millennials) for a demo.
And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials (https://ratethispodcast.com/marketingmillennials), I really appreciate your support!.
Follow Vanessa: LinkedIn: https://www.linkedin.com/in/vanessa-bohns-33219710 (linkedin.com/in/vanessa-bohns-33219710) Twitter: https://twitter.com/profbohns (twitter.com/profbohns) Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing) Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials)
Becca Sherman knows how to get into inboxes. She also knows a thing or two about running a highly successful media company. Find out what else this industry expert has to offer. Daniel and Becca jump right in, talking about how Becca wound up in the marketing space, why you should go deep when writing a newsletter, and fighting for space in a crowded inbox. You’ll also hear Becca’s expert analysis on why a creator economy is the winning business model, why great content trumps perfect writing, and the importance of the content flywheel.
And if, like Becca, you’re looking to grow your brand through audio, you need Decibel. Within minutes, you can https://decibelads.com?utm_source=newsletter&utm_medium=email&utm_campaign=mm (launch your first audio ad campaign) with human or AI voices. Decibel makes it both easy and effective to play in the audio ads space. Head to http://www.decibel.com (www.decibelads.com) to get up and running.
And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials (https://ratethispodcast.com/marketingmillennials), I really appreciate your support!.
Follow Becca: LinkedIn:https://www.linkedin.com/in/rmsherman (linkedin.com/in/rmsherman) Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing) Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials)
B2B marketing is broken. Why? Because brands often get their priorities all wrong. Jason, Senior Director at Deltatre, is working to fix it. From failing to hit the bottom line, to waiting too long to start marketing, the whole process can be tough to crack. But Jason is a passionate B2B marketer and is helping brands build audience.
Daniel and Jason get into why audience building is the last competitive marketing advantage left, how to take the first step on your B2B strategy journey, and leveraging TikTok.
You’ll also hear why creativity is a competitive advantage and what Jason’s learnt after more than a decade in the industry.
And if you’re looking to grow your brand through audio, you need Decibel. Within minutes, you can https://decibelads.com?utm_source=newsletter&utm_medium=email&utm_campaign=mm (launch your first audio ad campaign) with human or AI voices. Decibel makes it both EASY and EFFECTIVE to play in the audio ads space. Head to http://www.decibel.com (www.decibelads.com) to get up and running.
And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials (https://ratethispodcast.com/marketingmillennials), I really appreciate your support!.
Follow Jason: LinkedIn: https://www.linkedin.com/in/jason-bradwell-40b45751 (linkedin.com/in/jason-bradwell-40b45751) Twitter: https://twitter.com/JasonRBradwell (twitter.com/JasonRBradwell)
Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing) Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials)
When you treat your customer like the star of the show, it doesn’t feel like marketing. Meet Chantelle, one of the best in the business. Daniel and Chantelle, a referral and partner marketer at Uber, get into conversation about why content marketing matters, examples of the best content, and practical insights on highly effective strategies.
And if you’re looking to grow your brand through audio, you need Decibel. Within minutes, you can https://decibelads.com?utm_source=newsletter&utm_medium=email&utm_campaign=mm (launch your first audio ad campaign) with human or AI voices. Decibel makes it both EASY and EFFECTIVE to play in the audio ads space. Head to http://www.decibel.com (www.decibelads.com) to get up and running.
And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials (https://ratethispodcast.com/marketingmillennials), I really appreciate your support!.
Follow Chantelle: LinkedIn: https://www.linkedin.com/in/chantellemarcelle (linkedin.com/in/chantellemarcelle) Twitter: https://twitter.com/ccmarce_writes (twitter.com/ccmarce_writes)
Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing) Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials)
Is audio dead? Not according to Founder of Decibel, Jeromy Sonne. His ads platform is making it super easy to grow your brand on radio. Find out how. When you talk about advertising, social media is usually high on the action list. But if you aren’t on audio, you’re missing out on a unique opportunity on a growing medium. Daniel sits down with Jeromy to talk about Decibel, the app he founded to help marketers schedule ad buying on radio. You’ll hear Jeromy’s take on the importance of non-click channels, how to test them, and why you should create a data moat. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials (https://ratethispodcast.com/marketingmillennials), we really appreciate your support!. Follow Jeromy: LinkedIn: https://www.linkedin.com/in/jeromysonne (linkedin.com/in/jeromysonne) Twitter: https://twitter.com/JeromySonne (twitter.com/JeromySonne) Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing) Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials)
How do you scale and profitize? You create the perfect buyer persona. But not all personas are created equal. Find out why. Daniel gets deep into conversation with Adrienne Barnes, the Founder of Best Buyer Persona. In this fascinating dive you’ll hear why most buyer personas suck, how to get it right, and why talking to customers and internal stakeholders is key to your success. You’ll also hear how Best Buyer Persona leverages a four-pronged research approach to learn who your buyers are, how they behave, and why they behave the way they do.
And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials (https://ratethispodcast.com/marketingmillennials), we really appreciate your support!.
Follow Adrienne: LinkedIn: linkedin.com/in/adrienne-barnes-2001
Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing) Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials)
Growing a newsletter is hard, but Jack Raines has nailed it. Find out how he’s building the Young Money Newsletter and his top hacks for prolific growth. From the latest VC trends to the best travel destinations, Jack is a writer covering a huge array of topics and verticals. But he’s also owning newsletter growth in a market flooded by newsletters. Daniel and Jack get into conversation about his working practice, his secret sauce to growth, and why a consistent social media presence is key. You’ll also get Jack’s take on starting a newsletter from scratch and the importance of cross promotion. If you’re looking to reach a wider audience with your writing, this episode is gold. Follow Jack: LinkedIn: https://www.linkedin.com/in/jackraines (linkedin.com/in/jackraines) Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing) Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials)
Want to know why content is your superpower for success? Meet Ross Simmonds, one of the best content marketers operating right now. A lot of marketers fail to understand the power of investing in great content. But when you think of content marketing like the stock market you begin to see how consistency pays off. Daniel and Ross get into the weeds of what makes a successful social media creator, one marketing trend operators are overlooking and how creators can help meet your content needs. Follow Ross: LinkedIn: https://www.linkedin.com/in/rosssimmonds (linkedin.com/in/rosssimmonds) Twitter: https: https://twitter.com/TheCoolestCool (twitter.com/TheCoolestCool) Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing) Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials)
Connor Gross doesn’t just talk marketing, he lives it. Meet the ultimate entrepreneur who, when he’s not scaling eCommerce brands, is building his podcast empire. Marketing success can be summed up in one word: consistency. But playing the long game requires patience. Connor Gross can tell you exactly why it pays off. Daniel and Connor get into conversation on what it was like learning from great marketers like Dave Gerhardt and Mike Volpe, what not to do when starting an eCommerce business, and why every marketer needs a side hustle. You’ll also hear about Connor’s latest venture creating ready-to-race car artwork, why he’s investing in Self Storage, and his podcast: The Next Generation, where he talks to entrepreneurs and other highly successful people all in their 20s. Dive in and meet the entrepreneur and marketer who turns side hustles into money spinners. Follow Connor: LinkedIn: https://www.linkedin.com/in/connor-gross-104360109 (linkedin.com/in/connor-gross-104360109) Twitter: https://twitter.com/c_gro (twitter.com/c_gro) Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing) Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials)
Dino Favara is the founder of Mercury Media, a Digital Marketing Agency specializing in organic Instagram content strategy and email marketer. Dino is alsoon a journey to become the next big Youtube creator.
You can find Dino here: https://t.co/CBU7VSXQPn (http://bio.link/dino) And https://t.co/ayxy5idTKZ (http://mercurysocialmedia.com).
Joanna Wiebe is the creator of Copyhackers and the Copy Chief at CH Agency.
For nearly 15 years, she has worked with incredible companies like BT, Canva, Glowforge, Intuit, MetaLab, Prezi, SAP, Sprout Social and VWO to optimize their copy.
Check out: https://copyhackers.com/ (https://copyhackers.com/)
Joe Martin is currently the VP of Corporate and Demand Marketing at Scorpion. He formally was the CMO at CloudApp and did marketing at Adobe.
Mike Rizzo is a career marketing operations professional passionate about using a people-first approach to building scalable and efficient solutions to the challenges faced by marketing, business operations, and client success teams.
In 2017 he also founded the growing community of MO Pros - a place where thousands of Marketing Operations Professionals connect, collaborate and help elevate the practice of Marketing Ops.
Lyle McKeany is the Community & Events Lead for Invisible College. He is also early-stage startup growth marketer, two-time co-founder, sales & marketing consultant, and advisor.
He is a writer, first and foremost. You can find his writing at https://lyle.substack.com (https://lyle.substack.com )where he sends a piece of his writing out every Saturday at 8:08 am PT.
Savannah Sanchez aka Social Savannah is a paid social expert with a proven track record of helping DTC brands profitably acquire customers through campaign management + ad creative production.
Get her TikTok course here: https://thesocialsavannah.podia.com/tiktok-course (https://thesocialsavannah.podia.com/tiktok-course)
Anthony has 13+ years experience in social media marketing, influencer marketing, community building, team management, content creation, campaign development and analytics.
He currently is the SVP of Brand Strategy & Marketing Partnerships at CEG. He was formally the headed up social media at Bodybuilding.com and Spartan Race.
Kevin Tate is currently the Chief Revenue Officer at Clearbit. He was formally the CMO at Clearbit, CMO at Rigabo, VP at SurveyMonkey and has over 24 years of experience in marketing and sales.
Check out new Clearbit here: https://clearbit.com/ (https://clearbit.com/)
Mike Johnson is the Host of Bachelor Nation and the author of best selling book Making The Love You Want. You may know him from the as the contestant on season 15 of The Bachelorette aka Hannah Brown season, but he is so much more than that.
Shaun Brandt is the co-founder of Oddit, a brand-first conversion rate optimization company that's worked with over 750 direct-to-consumer brands to help them boost conversion & strengthen brand loyalty through their website.
Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world.
Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses.
Melina obtained her bachelor’s degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics. A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and writes the Behavioral Economics & Business column for Inc Magazine. She teaches applied behavioral economics through the Texas A&M Human Behavior Lab and her first book, What Your Customer Wants and Can’t Tell You, published in May 2021.
Nik is the CEO of Sharma Brands, a strategic initiatives firm working with a wide range of brands to help grow and scale revenue across digital platforms. Nik is one of AdWeek’s Young & Influential, Forbes 30 under 30, Business Insider's up and coming Investors to Watch, and an investor and advisor to some of the fastest-growing brands in commerce.
Subscribe to his newsletter here: https://nik.co/email (https://nik.co/email)
The Marketing Millennials chat with Mike Rizzo (Founder of MoPros), Michael Hartmann (Sr. Director, Marketing Ops at Informa Markets), and Naomi Liu (Director or Global Marketing Ops at EFI) about all things Marketing Ops.
Check out Ops Cast: https://open.spotify.com/show/3fRlxFSRiqySlX46Ots3yu?si=2921e184145844d2 (HERE)
Adam Singer is a Digital Marketing Executive. Previously led teams at https://twitter.com/search?q=%24GOOG&src=cashtag_click (G)oogle, Invitae, LEX, and other awesome companies.
Follow Adam on Twitter at @AdamSinger.
JT Barnett is Tiktok Advisor and Creator. He has building accounts that have amassed over 1 Million followers on TikTok (HoneyHouse) and advises some well known consumer brands on how to create content on TikTok like Poppi, Tonal, Therabody, My Girl Wellness, Magna Carta Cellars, Bulletproof Coffee, Spotify, and more.
Dave King is the Chief Marketing Officer of Asana, which is on a mission to help teams work together effortlessly. He previously did marketing at Percolate, Salesforce, and HighFive.
Asana Jobs:https://asana.com/jobs/all ( https://asana.com/jobs/all)
Asana Free Trial: https://asana.com/create-account (https://asana.com/create-account)
Repost: Feb 11 2011
Zain Kahn a marketing exec with deep experience in product-led growth and performance marketing. He has helped scale B2C products and marketplaces to over 8 million users in multiple verticals. Previously KPMG, Nestle, United Nations.
FREE BOOK PROMO
Get a free copy of Build Cool Sh*t by Dan McGaw by texting Millennial to 4159159011.
Phil Agnew is the Senior Product Marketer at Hotjar and the podcast host of Nudge, the consumer psychology podcast.
EXCLUSIVE OFFER:
Get a free copy of Build Cool Sh*t by Dan McGaw by texting Millennial to 4159159011.
Eric Siu is the founder of ClickFlow (SEO Software) and Single Grain (Ad agency), Podcast Host of "Marketing School" and "Leveling Up" (45 Million Downloads), and Author of Leveling Up.
Get the book Leveling up here: https://www.levelingup.com/ (https://www.levelingup.com/)
As one of few marketers to work at both YouTube and Instagram, Jon Youshaei was featured in Inc Magazine for "cracking the code to going viral.”
During five years at YouTube, Jon was Head of Creator Product Marketing where he worked with YouTube's top creators and celebrities to grow their audiences - and their incomes. During the past three years, Jon worked at Instagram where he helped build their creator team to empower a new generation of stars to grow and monetize on the platform.
EXCLUSIVE OFFER:
Get a free copy of Build Cool Sh*t by Dan Mcgaw by texting Millennial to 4159159011.
Rory Sutherland is the Vice Chairman of one of the largest and most world renowned agencies Oglivy and Mather.
He is also the author of one of the best marketing book, Alchemy, the Dark Art and Curious Science of Creating Magic in Brands, Business, and Life.
Get his book Alchemy: https://www.amazon.com/Alchemy-Curious-Science-Creating-Business/dp/006238841X (https://www.amazon.com/Alchemy-Curious-Science-Creating-Business/dp/006238841X)
Exclusive to TMM Listeners:
20% off Oribi: https://oribi.io/tmm (https://oribi.io/tmm) (the marketing analytics platform that gives you real answers on your website’s marketing performance)
Sangram Vajre is the co-founder of Terminus, a top Account-Based Marketing software company. He ran marketing at Pardot (acquired by ExactTarget and then by Salesforce for $2.7B).
He recently just wrote a book https://www.amazon.com/MOVE-4-question-Go-Market-Framework-ebook/dp/B09DLBF3S1 (MOVE: the 4-question go-to-market framework )which is a Wall Street Journal and USA Today best seller.
Exclusive to TMM Listeners:
20% off Oribi: https://oribi.io/tmm (https://oribi.io/tmm) (the marketing analytics platform that gives you real answers on your website’s marketing performance)
Andy has spent his career building sales and marketing engines for world-beating companies (Upwork, Box, Culture Amp).
He is now the CEO and Founder of Gated, which is on a mission to make email better for everyone.
Exclusive to TMM Listeners:
20% off Oribi: https://oribi.io/tmm (https://oribi.io/tmm) (the marketing analytics platform that gives you real answers on your website’s marketing performance)
Jared Gardner is the VP of Digital Marketing at Sprinklr, the leading enterprise company for all customer-facing functions. He formally ran Demand Generation at ServiceTitan and Web Optimization at Qualtrics.
Exclusive to TMM Listeners:
20% off Oribi: https://oribi.io/tmm (https://oribi.io/tmm) (the marketing analytics platform that gives you real answers on your website’s marketing performance)
Alex Garcia is the "Growth Guy". He currently runs marketing at Gurmroad and previously worked for the newsletter, The Hustle.
He currently is buildinghttps://www.marketingexamined.co/ ( marketing examined.) A newsletter all about growth marketing.
Exclusive to TMM Listeners:
20% off Oribi: https://oribi.io/tmm (https://oribi.io/tmm) (the marketing analytics platform that gives you real answers on your website’s marketing performance)
Dave Gerhardt is the Chief Brand Officer at Drift and founder of DGMG (davegerhardt.com) where he helps B2B SaaS companies with marketing. Previously he was the CMO at Privy (acquired by Attentive).
He also has an upcoming book coming Q4: founderbrand.com.
Exclusive to TMM Listeners:
20% off Oribi: https://oribi.io/tmm (https://oribi.io/tmm) (the marketing analytics platform that gives you real answers on your website’s marketing performance)
Amanda is the founder of https://houseofwise.co/ (House of Wise), a luxury CBD company for women, and the Half Time CMO at Teal. She was formally the VP of Brand & Product Marketing at The Knot World, the world's #1 wedding brand and online marketplace for couples and wedding professionals.
20% off Oribi: https://oribi.io/tmm (https://oribi.io/tmm) (the marketing analytics platform that gives you real answers on your website’s marketing performance)
Chris Walker, the CEO and Founder of Refine Labs joins the podcast. We talk about Dark Social, Attribution, and Why/how people buy.
20% off Oribi: https://oribi.io/tmm (https://oribi.io/tmm) (the marketing analytics platform that gives you real answers on your website’s marketing performance)
Follow Chris on LinkedIn: https://www.linkedin.com/in/chris-walker-41597028/ (https://www.linkedin.com/in/chris-walker-41597028/)
Refine Labs Podcast: https://open.spotify.com/show/1AJwHPDw2RuybeMnn7CnNP?si=h6zmLFUxQ_aiEGDNyWiuXg (https://open.spotify.com/show/1AJwHPDw2RuybeMnn7CnNP?si=h6zmLFUxQ_aiEGDNyWiuXg)
We sat down with the Coolest Cool aka Ross Simmonds last year. The founder of https://foundationinc.co/ (Foundation, B2B Marketing agency). This man is a content creation and distribution wizard.
Follow @thecoolestcool on Twitter
This episode guest is Kris Rudeegraap the CEO of https://sendoso.com/ (Sendoso), the leading Sending Platform, which helps companies stand out by giving them new ways to engage with customers throughout the buyer’s journey.
We were joined by Nicole Parlapiano, the Vice President, Marketing for North America at Tinder on Jan 4th.
She previously was the Head of Marketing at WeWork and Vice President at VaynerMedia.
Amanda Natividad is currently the Marketing Architect for audience research startup, SparkToro. She also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist.
Previously: She led marketing for Growth Machine; led marketing for Liftopia; built Fitbit's B2B content program; led content & comms for NatureBox.
Justin Welsh is a sales leader that helped build two $50M+ ARR companies, teams of 150+ people, and raise over $300M in venture capital from venture firms.
He also grew his LinkedIn following to over 70K followers and has one of the best Linkedin Playbook courses on the market.
Justin's Linkedin Course: https://www.theofficialjustin.com/personalbranding (https://www.theofficialjustin.com/personalbranding)
The is a rerun episode from 2/24/2021
Jeremy Moser is the co-founder & CEO of uSERP, where he helps businesses improve organic rankings, traffic, and revenue through digital PR, SEO, and link building. His agency work with brands like Monday.com, Hotjar, Freshworks, ActiveCampaign, and more.
This episode is a rerun from November 2020 from our talk with Matthew Kobach (@mkobach), Director of Content at Fast and former Head of Social Media for the New York Stock Exchange, who talks about how to do social media right.
Sara McNamara is an award-winning marketing and sales technology solution architect whose work has been recognized by the likes of Salesforce (Pardot), Adobe (Marketo), Drift, and LeanData.
She currently does MarTech stack (+ strategy) @ Slack.
Dan McGaw is an award-winning entrepreneur and speaker. He is also the Founder and CEO of McGaw.io,a Marketing Technology and Marketing Analytics Agency. Coined as one of the original growth hackers, he has led the teams at Kissmetrics.com and CodeSchool.com.
He is also author of the book, "Build Cool Sh*t". Free copy here: https://mcgaw.io/build-cool-shit-book
Chi Thukral works as a Senior Digital Marketing Manager and Content Marketing Head at Yanko Design. She is one of the most authentic content creators and marketers on Twitter.
Follow: @chithukral on Twitter
Allen Gannett is an entrepreneur, marketer, author, and angel investor, who Founded TrackMaven, which in October 2018 merged with Skyword to form the #1 content marketing platform and wrote the book, The Creative Curve
Follow @allen on Twitter.
Melanie Deziel is the Director of Content at Foundation Marketing and the author of https://www.storyfuel.co/contentfuelframework (The Content Fuel Framework: How to Generate Unlimited Story Ideas).
Joanna Wiebe is the creator of Copyhackers and the Copy Chief at CH Agency.
For nearly 15 years, she has worked with incredible companies like BT, Canva, Glowforge, Intuit, MetaLab, Prezi, SAP, Sprout Social and VWO to optimize their copy.
Check out: https://copyhackers.com/ (https://copyhackers.com/)
Dennis Yu is the CEO of BlitzMetrics, a digital marketing company that partners with schools to train young adults.
He is also Chief Technical Officer of ChiroRevenue, a digital marketing company that helps chiropractors with their online marketing efforts.
Follow Dennis: https://twitter.com/dennisyu (@DennisYu)
Diane Richardson is the Social media and community manager at SEMrush. She over 10 years of digital marketing and SEO experience.
Kaleigh Moore is a freelance writer. Her specialty: Blog content, research, and reporting.
Kaleigh's clients include Shopify, AT&T, and more. She also cover retail, DTC, and sustainable fashion for publications like Vogue Business, Forbes, Glossy, Inc. Magazine, Entrepreneur, and Fast Company.
Follow: https://twitter.com/kaleighf (@Kaleighf)
Lebo Lion is the voice of marketing in South Africa. She helps African Businesses nurture & accelerate growth with marketing & digital tools.
She is also a Speaker, Marketing Podcast Host, Social Media Strategist, and 40 Under 40 Business Elites.
Follow Lebo Lion: https://twitter.com/LeboLion_SA (@LeboLion_SA)
Ann Handley is the Chief Content Officer of MarketingProfs, a training company that empowers marketers internationally with the skills they need to drive success at their companies.
Ann is a speaker, author, and member of the LinkedIn Influencer program. She is the author of the Wall Street Journal best-seller on business writing, "Everybody Writes," and the co-author of the best-selling book on content marketing, "Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business."
Dane Baker, Founder of EcoCart, is on a mission to make the fight against climate change easy, affordable, and accessible so that everyone can do their part.
Check out EcoCart - https://ecocart.io/ (https://ecocart.io/)
Devin Reed is the Head of Content Strategy at Gong and he also owns The Reeder where I help B2B marketing and sales teams with content strategy.
Follow him on Linkedin here: https://www.linkedin.com/in/devinreed/ (https://www.linkedin.com/in/devinreed/)
Amelia is the Founder of Klowt, a Personal Branding Agency and the Founder of Socially Uncommon, a B2B Social Media Agency.
Follow her on Linkedin here: https://www.linkedin.com/in/ameliasordell/ (https://www.linkedin.com/in/ameliasordell/)
Klowt:https://www.linkedin.com/company/klowt ( https://www.linkedin.com/company/klowt)
Socially Uncommon: https://www.linkedin.com/company/socially-uncommon/ (https://www.linkedin.com/company/socially-uncommon/)
On this episode of The Marketing Millennials, Daniel talks with Nick Bennett on the Rep Your Brand Podcast. We discuss the benefits of growing your brand on LinkedIn.
Peep Laja is the founder of CXL, Speero, and Wynter.
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At CXL we help marketers become the absolute top, the 1%.
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At Speero we help mid-to-large enterprises optimize their CX, and scale growth through managed experimentation programs.
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At Wynter, we help you analyze and improve your product messaging
Follow Peep on Twitter: @PeepLaja
Buster Scher is the Founder of Hoops Nation and Host of The Buster Show podcast. Hoops Nation has over 1 million followers on Instagram, 4.2 million followers and over 667,000+ followers on Facebook.
Follow Buster:
Linkedin: https://www.linkedin.com/in/busterscher/
Instagram: @buster
Justin Welsh is a sales leader that helped build two $50M+ ARR companies, teams of 150+ people, and raise over $300M in venture capital from venture firms.
He also grew his LinkedIn following to over 70K followers and has one of the best Linkedin Playbook courses on the market.
Justin's Linkedin Course: https://www.theofficialjustin.com/personalbranding (https://www.theofficialjustin.com/personalbranding)
Morgan Ingram is a 3x LinkedIn Top Sales Voice and the Director of Sales Execution of JB Sales Training.
He is also the host of the podcast and YouTube Channel called The SDR Chronicles.
Morgan's Linkedin: https://www.linkedin.com/in/morganjingram/ (https://www.linkedin.com/in/morganjingram/)
Morgan's Instagram: https://www.instagram.com/morganjingram (https://www.instagram.com/morganjingram)
Rory Sutherland is the Vice Chairman of one of the largest and most world reowned agencies Oglivy and Mather.
He is also the author of one of the best marketing book, Alchemy, the Dark Art and Curious Science of Creating Magic in Brands, Business, and Life.
Get his book Alchemy: https://www.amazon.com/Alchemy-Curious-Science-Creating-Business/dp/006238841X (https://www.amazon.com/Alchemy-Curious-Science-Creating-Business/dp/006238841X)
Dave King is the Chief Marketing Officer of Asana, which is on a mission to help teams work together effortlessly. He previously did marketing at Percolate, Salesforce, and HighFive.
Asana Jobs:https://asana.com/jobs/all ( https://asana.com/jobs/all)
Asana Free Trial: https://asana.com/create-account (https://asana.com/create-account)
Eric Siu is the founder of ClickFlow (SEO Software) and Single Grain (Ad agency), Podcast Host of "Marketing School" and "Leveling Up" (45 Million Downloads), and Author of Leveling Up (out 2/24).
Get the book Leveling up here: https://www.levelingup.com/ (https://www.levelingup.com/)
Chase is a partner in Boundless Labs — a top ecommerce email marketing agency. Since launching Boundless Labs in June of 2018, he has helped our clients send hundreds of millions of emails resulting in over $50 million in email.
A few of his clients include: The Chive, IBEX, Original Grain, TUSHY and Vinyl Me Please.
Chase's Newsletter: https://chasedimond.com/chase-email-newsletter (https://chasedimond.com/chase-email-newsletter)
Email Marketing Course: https://gumroad.com/l/chasedimond (https://gumroad.com/l/chasedimond)
Toby Howell is a Twitter expert. He runs the Morning Brew Twitter account which has amassed over 129K followers. He is also a writer for the Morning Brew Newsletter.
Follow Toby and Morning Brew here: https://twitter.com/morningbrew (@MorningBrew) and https://twitter.com/tobydoyhowell (@tobydoyhowell)
Megan is the Chief Customer Officer at Refine Labs. Previously, she worked for Platterz, Managed by Q, Grubhub, and ZocDoc.
Follow Megan: https://www.linkedin.com/in/meganwhitebowen/ (https://www.linkedin.com/in/meganwhitebowen/)
Ben Jabbawy is the Founder and CEO of Privy.com, the leader in eCommerce marketing for small businesses and entrepreneurs.
He is the Co-host of The Ecommerce Marketing Show. https://spoti.fi/3hPLJmi
He also Co-authored of the eCommerce marketing handbook: https://bit.ly/3iFPBWt
Junae Brown is the founder Browned 2 Perfection, a creative Marketing and Event Production Agency that specializes in helping brands and artists become the Best Version of Themselves.
She is one of the best marketers we know and inspires marketers on Twitter. She truly is the Beyoncé of Marketing.
Follow her at: https://twitter.com/JunaeBrown (@junaebrown) and https://twitter.com/B2PAgency (@B2PAgency)
Christina Garnett works with Fortune 500 brands to strengthen their digital strategy.
She is the Senior Insights Strategist at VIZIT and FOunder of Marketing Media Maven.
Christina is also a must-follow on twitter: @ThatChristinaG
Brianne coaches individuals and brands on how to use the power of content to turn ordinary customers into passionate superfans.
She also host a podcast called Making the Brand and #Popchat on twitter.
Twitter: @brianne2k
August Noble is the founder of AOV Boost, and a Marketing and Advertising Consultant. He was formerly the head of paid social at SnackNation and a former coworker of The Marketing Millennials.
Twitter - @AugustNoble
https://www.aovboost.com/ (AOVBoost)
AugustNoble.com
Chris Hunter founded Hunter Super Techs and Go Time Success Group. He is now the Director of Customer Relations with ServiceTitan. He is also the co-author of the book, Its Go Time, which gives insights and strategies to help your home service company succeed!
Sarah was formally the Director of Marketing for Service Champions Heating and Air Conditioning and now the Sr. Manager, Marketing Operations for the Product Team at ServiceTitan.
It's Go Time Book: https://www.gotimesuccessgroup.com/product/its-go-time/ (https://www.gotimesuccessgroup.com/product/its-go-time/)
ROI Calculator: https://www.servicetitan.com/tools/roi-calculator (https://www.servicetitan.com/tools/roi-calculator)
Pat Timmons does Social Media @ Drift⚡️. He is the Author of Feel Something: How to Use #EmpathyMarketing to Build Trust with Your Community. Coming out August 2021.
For updates on his book, you can text him at 617-855-0404
James Gregson is the Creative Director, Digital - LEGO Agency, Americas at Lego and formally Director, Head of Social Media Studio at Lego.
We sit down with Dan Kimball, the Senior Vice president of Marketing at Yelp. He also did marketing at Eventbrite, Capital One, and a number of startups.
Connect with Dan here: https://www.linkedin.com/in/danielkimball/ (https://www.linkedin.com/in/danielkimball/)
Marketing Jobs at Yelp: https://www.yelp.careers/us/en/search-results (https://www.yelp.careers/us/en/search-results)
We are joined by Nicole Parlapiano, the Vice President, Marketing for North America at Tinder.
She previously was the Head of Marketing at WeWork and Vice President at VaynerMedia.
Linkedin: https://www.linkedin.com/in/nicoleparlapiano/ (https://www.linkedin.com/in/nicoleparlapiano/)
Amanda is the founder of https://houseofwise.co/ (House of Wise), a luxury CBD company for women, and the Half Time CMO at Teal. She was formally the VP of Brand & Product Marketing at The Knot World, the world's #1 wedding brand and online marketplace for couples and wedding professionals.
House of Wise: https://houseofwise.co/ (https://houseofwise.co/)
Twitter: https://twitter.com/AmandaMGoetz (@amandamgoetz)
Sangram Vajre is the co-founder of Terminus, a top Account-Based Marketing software company. He ran marketing at Pardot (acquired by ExactTarget and then by Salesforce for $2.7B).
He is also the author of two books on B2B Marketing - ABM and ABM is B2B and the host of the podcast, FlipMyFunnel, which is a top 50 business podcast for marketing and sales leaders with over half a million downloads.
He is also the host of the Peak Community (Private group): an exclusive marketers only group for CMO and emerging CMO to help grow 1% better each week.
Contact info:
Sangram Vajre
sangram@peak.community
Whether it’s helicoptering in speakers to Western Canada’s largest marketing conference or taking the TEDx stage to share an idea, Joel Hansen’s heart for storytelling and empowering others will always be integral to his work.
Born and raised on the West Coast, Hansen is now a regularly sought out Marketing Advisor and regular speaker on the topics of Linkedin, Social Media and Personal Branding.
Having had the privilege to partner with global brands in past ventures like Uber, Amazon, Slack, Buzzfeed, Hootsuite, DAVIDsTea and Airbnb has opened his eyes to the impact an organization can have when a brand’s story empowers their audience.
On Linkedin, He’s had the opportunity to help brands such as the LA Clippers, Translink, Best Buy, Vancouver Canucks, Prezi and Adobe develop initiatives that drive brand awareness for younger generations.
He's also been notably recognized by Daily Hive as one of Vancouver's Top 30 Tech Influencers to follow and featured by GoDaddy, BetaKit and Forbes in further stories. Joel’s enthusiasm and youthfulness combine to make his talks easily relatable and full of same-day actionable takeaways for the listeners.
We chat with Evan Singer, the Founder of https://www.humanspeek.com/ (Human Speek), a digital marketing agency that focuses on marketing that clicks.
He previously worked as the Senior Brand Strategist at Uber and Product Marketing Manager at the NFL..
He specializes in brand, product, content, and tech.
Allen Gannett founded TrackMaven, which in October 2018 merged with Skyword to form the #1 content marketing platform. Previously, co-founded Acceleprise, the leading SaaS startup accelerator.
He is the author of The Creative Curve, a book about developing the right idea at the right time. The Creative Curve is available in eight languages and has been featured on CNBC, Inc, Business Insider, and more.
Get the book "The Creative Curve": https://www.amazon.com/dp/B075PVQ99T/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 (Buy Here)
Vikki Ross has been writing copy for major global brands for 24 years and she specializes in branding and tone of voice, and she travels the world telling businesses how to talk.
She had some amazing copywriting gigs at The Body Shop and Virgin Media and joined Sky as Head of Copy to co-create their brand personality and tone of voice. That was 10 years ago and she has been their Lead TOV Consultant ever since.
She is @https://www.twitter.com/vikkirosswrites (VikkiRossWrites) on Twitter where she created #copywritersunite and @copynights to connect copywriters.
We chat with field marketing expert, Nick Bennett, the Director of Field Marketing @ logz.io and former head of field marketing at Clari.
We sit down with Garrett Mehrguth, CEO of Directive, a next-gen performance marketing agency for software companies. Garrett is hosting 3 shows right now for SaaS marketers. SaaS Marketing Makeover, Sour & SaaS, and 2 Minutes of SaaS. We talk about 6 Data- Validated Tactics To Increase Qualified Opportunities.
We talk to Shaneé, Founder of Growth Academy, and a Linkedin Influencer. She grew her audience to over 675,000 on Linkedin.
Join Growth Academy - https://www.growthacademy.global/ (https://www.growthacademy.global/)
Shaneé on Linkedin - https://www.linkedin.com/in/shaneemoret/ (https://www.linkedin.com/in/shaneemoret/)
We chat with Katelyn Bourgoin, 4X Founder and CEO of Customer Camp. She is an expert in helping marketers and product teams figure out what triggers customers to buy so they can market smarter.
Twitter - @Katebour
Customer Camp - https://customercamp.co/ (https://customercamp.co/)
We chat with Harry Dry, founder of Marketing Examples, the finest real-world marketing examples website out there. If you haven't subscribed to his newsletter, you should at marketingexamples.com.
PS — Harry's recently launched https://marketingexamples.com/inspiration (Copywriting Examples). The site for anyone writing new copy. Take a look.
Chris Walker, the CEO and Founder of Refine Labs joins the podcast. We talk about what it means to be buyer-centric, how buyers buy, and what marketers should really measure, and much more.
Follow Chris on LInkedin: https://www.linkedin.com/in/chris-walker-41597028/ (https://www.linkedin.com/in/chris-walker-41597028/)
Refine Labs Podcast: https://open.spotify.com/show/1AJwHPDw2RuybeMnn7CnNP?si=h6zmLFUxQ_aiEGDNyWiuXg (https://open.spotify.com/show/1AJwHPDw2RuybeMnn7CnNP?si=h6zmLFUxQ_aiEGDNyWiuXg)
Jordan Paris is the Founder of Trend Up Media, a podcasting agency. His podcast, Growth Mindset University, is a top 15 education podcast.
Listen to how we talk with Jordan about having a growth mindset, having a college education, and podcasting.
Websites: JordanParis.com | TrendUp.Media | YourPodcastPlaybook.com | Course.JordanParis.com
Joining TMM is Liz Willits who has sent over 10 million emails in her career.
She is an Email Marketing and Copywriting Expert, a Marketing Instructor at the University of Vermont, and owner of her own marketing agency.
Linkedin: https://www.linkedin.com/in/liz-willits/ (https://www.linkedin.com/in/liz-willits/)
Liz's Free Guide: https://lizwillits.com/open-rate-guide/ (https://lizwillits.com/open-rate-guide/)
Matthew Kobach (@mkobach), Director of Content at Fast, talks about how to do social media right.
We talk to personal branding expert, Amelia Sordell, founder of Klowt, a personal branding agency in the UK. about how to build a successful personal brand.
Copywriting is a hot topic and we are lucky to have one of the best in the best as our guest. We sit down with Eddie Shleyner, Founder of VeryGoodCopy, to talk copywriting.
The Marketing Millennials sits down with Public Relations guru, Sarah Evans, to chat about PR.
We sit down with Robin Daniels, CMO of MatterPort, ex- WeWork, Linkedin, Salesforce and Box.
We sat down with the Coolest Cool aka Ross Simmonds. The founder of Foundation, B2B Marketing agency. This man is a content creation and distribution wizard.
Our first of many happy hour talks.
We talk about Creativity, TikTok inspiring a generation of creators, and Linkedin being the Facebook of 2012.
We catch up with Rebecca Sadwick, Managing Partner, at Strategica Partners and former first marketing hire at GoGuardian. Rebecca helps grow tech companies from $1M to $50M ARR.
Linkedin: https://www.linkedin.com/in/rebeccasadwick/ (https://www.linkedin.com/in/rebeccasadwick/)
We sit down with Bridget Poetker, Digital Marketing Manager at BigTime Software, and talk content marketing.
We talk to James Carbary of Founder of Sweet Fish Media, a podcasting agency, about Podcasting. (Duh!)
From our journey in the industry to inspirational people and a lot of fun along the way, we’re exposing the underrated side of marketing—bring your stories and get ready to join the Marketing Millennials fam!