Digital Marketing Victories: Recent Episodes
Katherine Watier Ong
The Digital Marketing Victories Podcast is a monthly show to celebrate each other’s digital marketing victories. Each month we’ll interview marketers who have had a breakthrough moment and discover how they did it. Tune in to find practical tips, tactics, and persuasion techniques that made the difference.
About This Episode
In this final episode of this season, we’re joined by Tazmin Suleman. Tazmin is a coach, corporate trainer, and podcaster with over a decade of experience in personal development. She has helped individuals transform their lives professionally and personally through the power of mindset and self-care.
Today, we dive deep into practical strategies for emotional management in both personal and professional settings. Tazmin shares her invaluable stories and techniques for handling stress, maintaining a positive mindset, and how to create a personal development plan. Learn how she utilizes soft skills such as patience, resilience, and self-awareness to navigate emotional situations and turn them into opportunities for growth. From emotional intelligence to creating a career plan, Tazmin provides tools that can significantly impact your career trajectory.
This episode is for you if you’re curious about the following:
- How managing your emotions is a key soft skill you need to develop
- How can mindfulness and other techniques be used to manage stress, develop patience, keep cool, and handle conflict more effectively?
- We'll also discuss how you should think about your career for the long term—visualizing success, setting your own personal development goals and plan, tips for interpreting feedback, and reorienting your emotional response to failures.
Connect With Tazmin
- Visit her website
- Connect on LinkedIn
- Follow on Twitter @SulemanTazmin
- Her coaching program - Revitalise
Resources
Find on episode webpage.
Send us a text
Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!
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Get In Touch
- Tweet us at @dmvictories @kwatier
- Email us at admin@wostrategies.com
If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Thank you for supporting our podcast!
Today, we are joined by Maggie Jackson, award-winning author and journalist known for her visionary writings on social trends, particularly technology’s impact on humanity. Her new book Uncertain: The Wisdom and Wonder of Being Unsure has been nominated for a National Book Award and is a selection of the Next Big Idea Club curated by Malcolm Gladwell, Susan Cain, Dan Pink, and Adam Grant. Jackson's recent lead New York Times opinion piece on uncertainty and well-being drew a quarter-million views.
In this episode, we explore how to navigate uncertainty and what Maggie suggests you do to experience the positive effects of uncertainty in your own life and digital marketing career.
This episode is for you if you’re curious about the following:
- You feel overwhelmed or stuck by how to deal with the uncertainty of SEO and digital marketing and would like tactics to deal with uncertainty and overwhelm.
- You want to present yourself and your strategies confidently, even if the data is uncertain about future outcomes.
- You want to learn more about how uncertainty can help you become a more creative and curious marketer.
Resources
Find on episode webpage.
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Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
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- Tweet us at @dmvictories @kwatier
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If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Thank you for supporting our podcast!
About This Episode
In this episode, we’re joined by digital marketing and user behavior strategist Kayley Dempsey. She is currently the digital marketing operations lead at Manifesto Digital (previously and now part of TPXimpact) and is responsible for the delivery of all retained programs of work in the digital marketing studio.
Kayley specializes in complete journey analysis, from identifying organizational objectives and challenges, down to research with end users and beneficiaries, incorporating website data and analytics to put together a complete picture of how people interact with an organization and how to improve it. She is primarily focused on charity, non-profit, and pro-social organizations. Kayley is also a mental health first-aider with a particular interest in enhancing well-being at work.
"There's no easy fix for a workplace to be less sort of poor mental health, whether that's triggering anxiety or stress or whatever, however, we talk about it, the change really needs to come from the top " - Kayley Dempsey
This episode is for you if you’re curious about the following:
- How to know if your work is triggering your anxiety
- Workplace best practices to overcome stress and anxiety
- What triggers anxiety and stress at work
- How to effectively lead and support people with anxiety
- The soft skills and coping techniques to manage your anxiety
- When to know if you need professional help for your anxiety.
Connect With Kayley
- Learn about Manifesto Digital
- Learn about TPXimpact
- Connect on LinkedIn
- Follow on Twitter
Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
"Are you loving this episode?
Have you ever thought about creating your own episode?
You know, like having your own podcast?
What are you waiting for? Get started at PodUp.com
We are one of the sponsors of this podcast and we would love to someday sponsor yours.
Starting is as easy as creating an account at PodUp.com today.
PodUp has literally everything that you need to run a fulPodUp
Create a free starter account, or get a paid account for 15% off with code WOSTRATEGIES15.
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Get In Touch
- Tweet us at @dmvictories @kwatier
- Email us at admin@wostrategies.com
If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Thank you for supporting our podcast!
About This Episode
In this episode, we’re joined by Lloyed Lobo, an entrepreneur, podcast host, and community builder.
He’s the Co-founder of Boast.AI and Traction. Lloyed is also the author of 'From Grassroots To Greatness’. Lloyed experienced the Gulf War as a young refugee in Kuwait, witnessing the strength of the community in evacuating the population to safety. As the co-founder of the fintech platform Boast.Al, he leveraged the Community-Led Growth model to help bootstrap the company to 8 figures in annual recurring revenue and secure over $100 million in capital. Lloyed is also the co-founder of Traction, a community empowering more than 100k innovators through connections, content, and capital.
In today’s episode, we'll dive into resilience - a crucial skill for navigating challenges and embracing change.
Studies show that being resilient not only improves your work and happiness but it can also reduce feelings of depression.
So, we’ll discuss why having a supportive community is crucial for building emotional resilience. Lloyed will also share tips on creating a strong community around your brand or personal projects.
Tune in for an engaging discussion on resilience with Lloyed Lobo!
| Pain is the precondition for growth. Anything great is a long, freaking slog. It's a marathon of the heart and mind. - Lloyed Lobo
This episode is for you if you’re curious about the following:
- What is the most effective way to build resilience over time?
- How important is having a supportive community in building emotional resilience?
- What mindset helps build resilience, especially in children?
- When pursuing social media influence, is it better to create your own content or conduct influencer outreach?
- Can difficult life experiences (and trauma) like poverty, war, or depression increase resilience?
Connect With Lloyed
- Connect on LinkedIn
- Follow on Instagram
- Follow on Twitter
- Get Lloyed’s new book
Resources
Find on episode webpage.
Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
Support the show
Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback
Get In Touch
- Tweet us at @dmvictories @kwatier
- Email us at admin@wostrategies.com
If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Thank you for supporting our podcast!
About This EpisodeIn this episode, Adrijana Vujadin, SEO Manager and Coach for SEO professionals, joins us. She helps people in SEO handle the challenges their life and career bring with a more resilient nervous system, ease and grace. Adrijana is the founder of SEO Happy Hours, where she connects powerful women from the SEO industry to share their journey and empower each other.
She's been working in the digital space since 2015. As a non-native English speaker from a developing country, she struggled greatly with confidence, imposter syndrome, and self-sabotage at work. Through a mindset program, she became a confident SEO Manager who enjoys her job but, more importantly, her life.
This episode is for you if you’re curious about the following:
- What imposter syndrome is and how you can overcome it.
- How you can control stressful thoughts and situations
- To consistently feel good about yourself.
- How to come from a place of true confidence.
Tune in for an insightful conversation with Adrijana Vujadin!
Connect With Adrijana
- Check out her website
- Follow her on Twitter @adrijanavujadin
- Connect with her on LinkedIn
- Check out the SEO Happy Hour podcast
- Subscribe to the SEO Therapy Newsletter
- Her brightonSEO 2023 deck
ResourcesFind on episode webpage.
Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
Support the show
Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback
Get In Touch
- Tweet us at @dmvictories @kwatier
- Email us at admin@wostrategies.com
If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Thank you for supporting our podcast!
About This Episode
In this episode, we’re joined by Silvia Martin. Silvia is the founder and SEO consultant at Trebole Marketing. She is a trilingual marketing professional in English, French and Spanish, passionate about helping businesses improve their online presence and organic revenue. Alongside being an avid speaker and a certified mentor collaborating with WYK Digital, Women in Tech SEO, and Santander in their respective mentoring programs, Silvia is also a judge at the EU Search Awards.
Silvia specializes in strategy and technical SEO and has more than nine years of experience helping a wide range of leading brands improve their online visibility and organic performance. She has also lived in five different countries: Spain, Canada, France, China, and the UK. She did a marketing master's while living in France and working in the hospitality industry, and has also worked at Oracle and the US and UK. She worked in-house and SEO agency side, and now she's an independent consultant.
| (As a mentor) I'm helping others grow, so it's kind of like having a team or …sharing knowledge… I make time for it because it's really beneficial for me, and also I love helping others grow and giving back to the community. - Silvia Martin
A professional mentor can be an invaluable tool for professional growth when you are on the journey to developing your soft skills.
This episode is perfect for you if you’re curious about:
- The value of having a mentor.
- Where to find a mentor and how important finding the “right” mentor is.
- How to become a mentor yourself.
- What skills mentoring can help you develop.
- How mentoring can positively impact your career.
Tune in for an insightful conversation with Silvia Martin!
Connect With Silvia Martin
- Learn about Trebole Marketing
- Connect with Silvia on LinkedIn
- Follow her on Twitter
Resources
Find on episode webpage: https://wostrategies.com/podcast/digital-marketing-victories/silvia-martin/
Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
Support the show
Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback
Get In Touch
- Tweet us at @dmvictories @kwatier
- Email us at admin@wostrategies.com
If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Thank you for supporting our podcast!
About This Episode
In this episode, we’re joined by Joe Casabona. Joe is a podcast systems coach who helps busy solopreneurs grow their podcasts through systems that free up 12 hours every week. He's an expert at creating automations to help people take work off their plate and improving their podcast processes.
Joe started his career almost 20 years ago as a freelance web developer before realizing his true passion: sharing his years of knowledge about website development, podcasting, and course creation to help creators, freelancers, and business owners. Joe has a gift for breaking down concepts that scare people into bite-sized, approachable pieces of information they can implement quickly.
In this episode, you’ll learn how to automate more of your life (including your podcast) so that you have more time to work on professional development goals, what soft skills to nurture as a podcaster or a digital marketer trying to up your persuasive skills.
"You are not the hero. Remember this. You are the guide. So in Joseph Campbell parlance, there's the hero who's the main character of the story. There's the guide who aids in the transformation. When you're telling your stories, you think about how you are the guide for your listener." - Joe Casabona
This episode is for you if you’re curious about the following:
- How automation, AI, and VAs can give you more time to work on your soft skills.
- How to get started with VA/automation for your podcast or other marketing activities.
- How storytelling techniques can make your podcast (or marketing strategy) more persuasive.
Tune in for an insightful conversation with Joe Casabona!
Connect With Joe
- More info on his personal site and coaching site Podcast Liftoff
- Connect with Joe on LinkedIn
- Follow him on Twitter/X @jcasabona
- Check out his podcasts - Podcast Workflows and How I Built It
- Get his new book - HTML and CSS: Visual QuickStart Guide
Resources
Find on episode webpage.
Leave us a review
Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
Support the show
Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback
Get In Touch
- Tweet us at @dmvictories @kwatier
- Email us at admin@wostrategies.com
If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Thank you for supporting our podcast!
About This Episode
In this episode, we’re joined by Adam Gent, an independent SEO Consultant and Product Manager. Adam has spent over 12 years working in SEO, Digital and Product. He's worked in award-winning agencies as a Senior SEO Strategist and in-house as a Product Manager.
Adam is also the founder of The SEO Sprint newsletter. A weekly newsletter that helps SEO professionals become smarter at working effectively with development and product teams.
In this episode you’ll learn how to implement SEO recommendations effectively, prioritize your SEO work, and leverage SEO case studies for persuasion, as well as tips for improving your writing skills.
"Just a quick tip with prioritization: it isn't just a one-off thing. I think a lot of people, And this is something I learned as a PM. Prioritization is a skill. It's not a one-off thing. It's not like high, medium, or low six months ago, right? And now we're, you know, we're doing it again six months later, high, medium, low. It's like, I call it ruthless prioritization. You are constantly working on it." - Adam Gent
This episode is for you if you’re curious about the following:
- How an outcomes mindset and product briefs as an in-house SEO can help you get more of your recommendations implemented.
- How to build trust for your work internally.
- How to prioritize your technical SEO work.
- How to leverage SEO case studies to persuade others.
- How a product manager approach to SEO might make your efforts more successful.
- Tips for improving your writing.
Tune in for an insightful conversation with Adam Gent!
Resources
Find on episode webpage.
Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
Support the show
Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback
Get In Touch
- Tweet us at @dmvictories @kwatier
- Email us at admin@wostrategies.com
If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Thank you for supporting our podcast!
About This Episode
Join us as scaling consultant, Zac Stucki, unveils his secrets to using Jobs to Be Done Theory in your marketing program. Zac is passionate about the jobs-to-be-done theory and how it can improve marketing effectiveness. He is an operations consultant with over 7-years of experience. He has a master's degree in business administration from a top-tier university and has worked with businesses throughout the United States. His work has helped to scale companies from 7 to 8 figures by understanding their customer’s jobs to be done, finding and fixing their operational limitations, and reducing project timelines.
This episode is perfect for you if you’re curious about the following:
- How to utilize the jobs to be done theory to improve the messaging to your current and potential customers.
- How to standardize processes to make marketing more efficient and effective, cut waste, reduce project timelines, and reduce customer churn.
- How to conduct compelling customer interviews and build effective customer journeys that will positively impact your marketing efforts.
Tune in for an insightful conversation with Zac Stucki!
Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
Support the show
Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback
Get In Touch
- Tweet us at @dmvictories @kwatier
- Email us at admin@wostrategies.com
If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Thank you for supporting our podcast!
About This Episode
Gus Pelogia is a journalist turned SEO, conference speaker, and once-in-a-while blogger. He is currently an SEO Product Manager at Indeed, the #1 job site in the world, with over 250 million unique visitors every month. Gus has worked in-house and at digital agencies in Argentina, the Netherlands, and Ireland. He spent five years as an Account Manager and Team Lead at agencies such as Spark Foundry (Core) and Wolfgang Digital, working with clients from travel, e-commerce, and professional services, winning several industry awards such as Digital Media Awards, The Drum Search Awards, and Irish Content Marketing Awards. Currently, Gus is also a judge for the EU Search Awards.
This episode is for you if you’re curious about the following:
- How thinking like a product manager could help your developer relationships.
- Tips for pivoting your career toward product management.
- How to tell your story effectively to sell through your SEO tests.
- How to present your story effectively to win awards.
"The idea of putting stars together, it's something that you take with you as a journalist, no matter what you do." - Gus Pelogia
Join us as we delve into an enlightening conversation with Gus Pelogia, the SEO Product Manager at Indeed, who brings his journalistic background to bear on his current role. Gus shares his wisdom on how adopting a product manager's mindset can align people effectively with a marketing strategy and how transitioning to product management can be a game-changer in your career. A wealth of tips and insights from Gus await you in this episode.
Tune in for a captivating conversation with Gus Pelogia!
Connect With Gus
* Connect with Gus on LinkedIn
* Follow Gus on Twitter
* Learn more about Gus on his website
* Find Gus on Growth Mentor
* His BrightonSEO slides
Loved this episode?
Leave us a review on your favorite podcast app. Tweet and tag us @dmvictories and @kwatier!
AppleHere's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
Support the show
Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback
Get In Touch
- Tweet us at @dmvictories @kwatier
- Email us at admin@wostrategies.com
If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Thank you for supporting our podcast!
About This Episode
We talk to Helene Jelenc, an SEO specialist at Flow SEO with a strong background in anthropology and research. She is an expert in active listening and note-taking, and has an anthropological approach to her work which she applies to her content creation, outreach, and persona creation.
This episode is for you if you’re curious about how an anthropological approach to outreach, content, and persona creation could enhance your SEO work.
"Put yourself in someone else's shoes. It may seem really bizarre at first when you hear something that is completely different from what you do, but if you just take a moment and realize that maybe that culture or that person just came from a completely different set of circumstances, have a different set of values and that you should be understanding that culture or those behaviors on the basis of that historical, political, cultural aspects." - Helene Jelenc
You Will Learn
- How anthropology can contribute to a holistic perspective.
- The benefits of practicing active listening and note taking during interviews.
- The impact of different platforms and audiences on content creation.
Connect With Helene
- Connect with Helene on LinkedIn
- Follow Helene on Twitter
- Consulting Helene (Company)
- Wandering Helene (Blog)
Resources
Find on episode webpage.
Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
Support the showGet In Touch
- Tweet us at @dmvictories @kwatier
- Email us at admin@wostrategies.com
If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Thank you for listening!
About This Episode
We talk to Jo Juliana Turnbull, a freelancing marketing consultant, who shares her insights on how to build strong relationships remotely based on emotional intelligence and tidbits from her recent BrightonSEO talk on the subject.
"The higher your emotional intelligence, the better your relationships, the more successful you will be with digital marketing strategies and SEO." - Jo Juliana Turnbull
Jo is a freelancing marketing consultant in Barcelona, Spain, and the founder of Turn Digi. She was a runner up for Digital Women's Innovator of the Year in 2021. She is also an organizer of Search London, a 12-year-old organization. She has been working remotely since 2010 and has lived in 9 countries.
You Will Learn
- How can understanding and improving emotional intelligence help build better relationships and further your career?
- What behaviors can help build good relationships and how do they differ online and offline?
- What actionable steps can be taken to improve empathy skills and build strong relationships?
Connect With Jo
- Learn more about Turn Digi
- Follow Turn Digi on Twitter @TurnDigi
- Learn more about Search London Meetup group
- Follow Search LDN on Twitter @SearchLDN
- Follow Jo on Twitter @SEOJoBlogs
- Connect with Jo on LinkedIn
ResourcesFind on episode webpage.
Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
Support the showGet In Touch
- Tweet us at @dmvictories @kwatier
- Email us at admin@wostrategies.com
If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Thank you for listening!
About This Episode
With the goal of empowering executives to unleash their potential, Dana Theus, CEO of InPower Coaching, offered her expertise in communication and relationship skills. We talked about how to use those skills to help persuade leadership, colleagues and overall become a better digital marketer, especially if you’re a woman.
"I do a lot of work with women, especially women on the leadership track because the system was built for men, not women. Women need an extra way to think about success that feels authentic to who they are. When we are our best selves, we will be more successful in the world."
- Dana Theus
In this episode, you will learn:
- How can digital marketers become more effective when communicating negative news?
- How can you become a better listener to build empathy and understanding?
- Tips for persuading the C-suite vs cross teams.
- Tips for building relationships and be more influential in virtual meetings.
Dana Theus helps executives activate their most authentic leadership qualities and elevate their natural abilities to grow and lead others. She is a seasoned marketing executive with experience in Fortune 500 companies, tech startups, and nonprofits.
This episode of Digital Marketing Victories is about communication & relationship skills. Dana Theus shares with us to manage your work relationships, plan your career development, and develop better leadership habits that improve your ability to be more impactful.
Lastly, she gives tips on building relationships and understanding your clients and coworkers better to be more persuasive.
If you’re interested in learning how to build relationships more effectively, learn tips for how to deliver bad news successfully, this episode is for you.
Connect With Dana
- Learn about InPower Coaching
- Connect with Dana on LinkedIn
- Follow Dana on Twitter @DanaTheus
Resources
- InPower Dimension Coaching Facebook Community
- Free career coaching resources
- Women’s Mastermind Membership
Other episodes you'll enjoy:
- Episode 18: How To Be Persuasive In Managing A Digital Transformation Project – Tony Kopetchny
- Episode 17: How to Advance Your SEO Career – Morgan
Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
Support the showGet In Touch
- Tweet us at @dmvictories @kwatier
- Email us at admin@wostrategies.com
If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Thank you for listening!
About This Episode
In this episode of the Digital Marketing Victories podcast, Tony Kopetchny shares his insights on how to be persuasive in managing a digital transformation project - from reading the room to successfully handling moments of conflict with clients.
"The reason everyone's getting upset with you isn't about the technology, it's because you're changing the culture."
Tony Kopetchny is the co-founder and CEO of ParsonsTKO, an engagement architecture consulting firm that serves mission driven organizations. He holds a BA in Film from Temple University and an MA in International Communications from American University. He currently resides in Fort Worth, Texas with his wife, daughter and three doggies, Rocky, Apollo and Philly.
In This Episode, You Will Learn
- How technology affects people's behavior
- How to manage change within an organization
- The importance of audience segmentation
Connect With Tony
- Learn about ParsonsTKO
- Connect with Tony on LinkedIn
- Follow Tony on Twitter @tonykopetchny
Resources
Find on episode webpage.
Get In Touch
- Tweet us at @dmvictories @kwatier
- Email us at admin@wostrategies.com
If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Thank you for listening!
About This Episode
In this episode we talk to Morgan, the Director of SEO at Statwax and dive into how she managed to grow an SEO team from just her (and she was completely new to SEO) to a five member team in under two years.
As an SEO, you’ll never know everything. Know when to pull yourself out of the rabbit hole of absorbing information and start doing.
– Morgan Petrov, Director of SEO, Statwax
If you need to convince your agency or boss that you’re underwater and need a team, or you’re a young woman looking to advance your career in the SEO industry, this episode is for you.
In This Episode, You Will Learn
- How to advance from an SEO specialist to an SEO director in under two years.
- How to persuade your company or management to invest in SEO resources and hires.
- Morgan’s strategy for growing and managing her team from one to five in less than two years.
- If you’re new to SEO, how you can expand your network and understanding of SEO.
Connect With Morgan
- Visit the Statwax website
- Connect with Morgan on LinkedIn
- Follow Morgan on Twitter
Resources Mentioned
- SEO Skills Assessment Template
- Who to follow SEO - Twitter list
- Semrush Academy
- BlueArray Academy
- Learningseo.io
- Women in Tech SEO - Twitter and Slack Communities
- Product-Led SEO - Book
- Online Geniuses
- Big SEO - Reddit Community for SEOs
- Big SEO Slack Channel
- SMX Advanced - Search Marketing Expo
- Best of Mike King - Presentations
Thank you for listening!
If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
About This Episode
In this episode, we spend some time talking about empathy in the client/agency relationship with Will Russell of Russell Marketing. Along the way he highlights how having empathy for his clients (mostly entrepreneurs launching their first product via a crowdfunding campaign) is essential to ensuring their buy-in to his agency’s marketing approach. And he’s had HUGE wins with that agency including launches such at:
- WeatherFlow TEMPEST (a cutting-edge weather station that raised $2,149,547 at launch) and
- COFFEEJACK (a pocket-sized barista that raised $1,610,835 at launch).
This episode is for you if you are launching a brand or product on crowdfunding platforms like Indiegogo, Kickstarter, or if you want us to talk about how to create a culture of empathy among your employees and integrate that empathy into your work process.
In This Episode, You Will Learn
- Using empathy can build stronger human relationships and be more persuasive.
- How to work with your clients to get them to buy into your work process.
- How to launch on platforms like IndieGoGo and Kickstarter with Russell Marketing’s Five Step High-Profit Launch System (Validation, Audience Acquisition, Audience Engagement, Audience Conversation, Scale & Optimize).
Connect With Will
- Visit the Russell Marketing website
- Visit the Russell Gives Foundation website
- Connect with Will on LinkedIn
- Follow Will on Twitter
Resources Mentioned
- Never Split The Difference: Negotiating As If Your Life Depended On It
- Crowdfunding Calculator - How to hit your goal
- Social Media Customer Service: Developing a process and plan
Thank you for listening!
If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
About This Episode
In this episode, we’re joined by Benjamin Bressington. Ben is the CEO of Behavior Sales, a leading personality intelligence company. He is an expert on using AI to hack influences & persuasion. In the interview, Ben shares about how you can use behavioral intelligence in sales and marketing to connect authentically and persuade more effectively.
Ben is also an author of five books, including his latest, “People Ignorant: Unlocking Success, Confidence & Influence”.
"Most people fail to actually probe deep enough to the emotional level to find out what the real problem actually is." - Benjamin Bressington
If you want to understand and learn how to influence and persuade others more effectively and faster by using AI and behavioral intelligence, then this episode is for you.
In This Episode, You Will Learn
- How to “read the room” and pivot your message so that it’s heard on the other end.
- How to get to the “yes” for your digital strategy recommendations or sales pitch.
- What body language you should look for on Zoom as a sign that they have an objection to your sales pitch or presentation that you should address.
- Other sales techniques that you should be aware of to be a more persuasive digital marketer, or to ensure that you’re only talking to clients that are a good fit for you or your agency.
Connect With Ben
- Visit the Behavior Sales website
- Connect with Ben on LinkedIn
- Find him on Facebook
- Follow Ben on Twitter
Resources MentionedBen’s latest book “People Ignorant: Unlocking Success, Confidence & Influence” + bonus videos and online training support. Get the digital eBook and resources for free by emailing the Behavior Sales team at help@behaviorsales.com and mention the Digital Marketing Victories podcast, or purchase the book on Amazon.
Thank you for listening!
If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
About This Episode
In this episode, we have Chris Green on the show to talk about SEO skills evaluation and how to create a plan to achieve your career goals. Chris also gives his best advice on finding the best mentor for guidance, how to assess your skills of persuasion and how to get started creating an improvement plan.
“Very often one of the biggest challenges you as an SEO is that, really, you are friction for other business processes that are already happening.” - Chris Green
What You Will Learn About
- The different SEO skills required based on the site or industry you work in.
- How can you fill the gaps if you’re working on a site that needs skills outside of your skillset or your teams.
- What steps you can take to self-evaluate and grow your own skillset as you advance in your career.
- Where to find SEO resources for self-evaluation.
- How you can evaluate your team members and help them set goals for the year.
- How you can gain the skills to be more persuasive in giving SEO recommendations.
Connect With Chris Green
- Visit his personal website
- Visit the Torque Partnership website
- Follow Chris on Twitter
- Connect with Chris on LinkedIn
Resources Mentioned
- Learning SEO
- The SEO MBA
- Learn SEO by Moz
- Professional Focus for SEO Skills
Thank you for listening!
If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
About this episode
In this episode of Digital Marketing Victories podcast, we talk to Patrick Frank from PatchBay Media, a professional video producer since 2009 and author of Zoom Out: The Video-First Playbook. We talk about how businesses and event organizers had to switch to organizing meetings and events online since the beginning of the COVID-19 pandemic. During the interview, Patrick also gave away his most recommended tools and apps that you can use to optimize your marketing strategy.
So if you are interested in learning about utilizing videos in your business to persuade others, then this episode is for you.
Key takeaways
- Why you might want to think about replacing PowerPoint and Zoom with alternatives that are more engaging and persuasive.
- Why companies from various industries should start making videos, and how to get more comfortable adding video production to your workflow.
- How to think through new tools and tactics to become a more effective virtual speaker.
- How marketers can become more effective by using videos as well as more interactive virtual events.
Connect with Patrick Frank
- Visit Patrick’s personal website and download a free sample of his book.
- Visit the Patchbay Media website
- Follow Patrick on Twitter
- Connect with Patrick on LinkedIn
- Subscribe to Patrick’s newsletter
- Purchase Patrick’s new book Zoom Out: The Video-First Playbook
Resources mentioned during this episode:
- Edit Video Calls - Turn your everyday Zoom calls into shareable videos for marketing and training
- Social Video Studio - Unlimited done-for-you social videos for agencies
- Milk Video - Turn long-form video into highlights
- bonjoro: A mobile app that allows users to easily record a personal video, add a message, and send it right to their customer's email inbox
- Prezi Video: Let’s you show your content on-screen with your video calls
- Dovetail: User research analysis and repository platform.
- Hopin: A virtual venue with multiple interactive areas that are optimized for connecting and engaging
- Run The World helps you host virtual conferences, talks, and happy hours
- Gather: Virtual spaces for more meaningful human connections
- Bidsketch: Easily create professional proposals
- Proposify: Proposal software
Thank you for listening!
If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
About this episode
In this episode, we talk to Terry Dry, the CEO of Future Proof Advisors, and his concept of future-proofing your marketing plans and how your company can future proof your growth plans.
Not only does Terry walks us through his 5-step future proof process but he also talks about how important a growth mindset is in digital marketing, and how to fully maximize customer data in the planning of product and marketing.
Key takeaways
- How to future-proof an organization?
- How does digital marketing fit into the concept of future-proofing?
- How does “Growth Mindset” impact digital marketing and how do you pivot your organization to embrace a growth mindset?
- What is the biggest opportunity with social media data that is not being used today by most businesses?
Connect with Terry Dry
Find out what Future Proof Advisors is all about.
Future Proof Advisors company LinkedIn page.
Follow Terry on Twitter.
Connect with Terry on LinkedIn.
Resources Mentioned During this Episode
- (Book) Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork.
- Smarter Service: A membership service for older adults who want to demystify tech and enjoy its benefits.
- (Blog) 10 Ways to Make Your Business Customer-Obsessed
- (Podcast) Interview with Lori Sullivan
Thank you for listening!
If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
About this episode
In this episode, Katherine and Jim celebrate the victories of Lea Scudamore, SEO at Aimclear, a leading digital marketing agency and 17 times winner of the US Search Awards.
She has this really powerful story to share about why she is so passionate about online accessibility, and why she firmly believes SEOs are the most well-positioned to lead the charge.
She wants to make sure that websites are accessible to the 20% (one in five) of Americans with a disability. You should listen to this episode if you want to learn more about how you can add accessibility to your SEO service offering where you can find resources to fix those issues, and most importantly, how to convince your clients to take action.
In the interview, Lea reveals the powerful story behind her passion in digital accessibility and how she began her career in the industry. Lea also walks us through how to ramp yourself up in making a website accessible and selling through accessibility to your clients or internal stakeholders, and the risk to your organization if you ignore accessibility.
Key takeaways
- How to make websites accessible to people with disabilities?
- How to add accessibility to your SEO service offerings?
- How to test your site for accessibility?
- How to convince and push your clients to take action?
- How to encourage your clients to write about various topics?
- Where to find templates to help make your site more accessible?
- Where to find a beginner’s guide to accessibility?
Connect with Lea Scudamore
Find out what Aimclear is all about.
Follow Lea on Twitter
Connect with Lea on LinkedIn
Linked resources
- SEO for Google Images | Search Central Lightning Talks
- Web Developer Chrome extension
- ChromeVox Screen Reader
- WAVE: Web Accessibility Evaluation Tool
- W3C Aria
- The Aimclear Guide to Web Accessibility and WCAG Best Practices
- Web Content Accessibility Guidelines (WCAG) Overview
- Developing an Accessibility statement
- Lea’s BrightonSEO presentation: Digital Accessibility and Compliance: Essential for Users, Good for SEO
- Testing your Website for ADA Compliance
- Adobe’s Acrobat Pro DC Accessibility Checker
- Follow Kim Krause Berg, Purple Tuesday, Women in Tech SEO
Thank you for listening!
If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Become an in-house change agent. Learn from Christina Del Villar around how to build influence across your organization in this episode of Digital Marketing Victories podcast.
About this episode
In this episode of Digital Marketing Victories, Katherine and Jim celebrate the wins of Christina Del Villar, Founder and Chief Marketing Strategist at Christina Del Villar LLC.
In this interview, Christina would share her funny stories of mistakes and triumphs in the B2B marketing world and how to build marketing's influence across the organization, which is particularly important in the current climate, considering the economy and budget cuts.
“We need to spend the time to market ourselves internally so that we can have more influence, be more recognized, to be able to showcase what we're doing, and therefore get the resources we need to continue on with the programs and the trajectory we're looking at." - Christina Del Villar
With a successful 25 year B2B marketing career, including digital marketing, Christina shares her marketing touch point philosophy, which she developed over her career as she struggled in meetings and boardrooms to explain the value of marketing's contributions across other departments and leaders at the organization.
Key Takeaways
- How to leverage the G.R.I.T. Marketing Method to gain influence.
- How to be successful as an in-house catalyst for digital marketing change.
- How to grow your own career and your ability to influence your audience.
- How to develop a plan to boost revenue growth and, equally importantly, to be recognized as a catalyst.
- How to develop a Map of Influence that identifies all the ways you can make an impact.
- How to become a thought leader and rock star for all-things strategy, revenue and marketing related for your company and beyond.
- Christina’s acronym: G.R.I.T.: Go to Market, RPM (repeatable, predictable, measurable), Intention, and Tools to sum it all up.)
Connect with Christina del VillarCheck out her website
Follow her on Twitter
Connect with Christina on LinkedIn
Links mentioned
- Christina’s book : SWAY: GRIT Marketing Method to Gain Influence & Drive Corporate Strategy
- Oracle
- Autodesk
- Udacity
- Interview with Kathleen Booth
- Slack
- Dell
- Dreamforce
- Bill.com
Thank you for listening!
If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Create a plan to increase your executive presence and become a more effective SEO consultant with Tom Critchlow from SEO MBA.
Key Takeaways:
Tom unpacks:
- How to kickstart a project with an organization to create and build momentum
- Help the client’s marketers (who are often in the weeds) communicate with the C-suite
- How to generate momentum for your ideas and how to build relationships that will aid in work getting done at that client.
Tom also provides insights into how he structures his strategic consulting engagements for iterative work (vs deliverables) as a method to keep the momentum going.
We also discuss his upcoming book tentatively called, The Strategic Independent - currently free to read on his website at tomcritchlow.com.
Finally, he walks us (independent digital marketing consultants) through how to create a plan for success focused around this singular question:
Tom Critchlow has a decade of experience in digital media, leadership, and growth. He is a strategic advisor and consultant for leaders who are seeking to gain clarity about their strategy and develop new initiatives. He previously worked at Google’s Creative Lab and Distilled prior to starting his own consultancy. He works with a handful of clients every year and typically works with clients for extended periods. Clients include The New York Times, Google, Dotdash, Gartner, Etsy, and Seatgeek.
With his SEO MBA project, he helps knowledgeable SEO professionals to gain confidence and uplevel their careers with executive presence.
Connect with Tom Critchlow
Check out his website
Follow him on Twitter
Learn more about SEO MBA
Links mentioned
- This Smashing Magazine article about Page Speed
- How Complex Systems Fail
- Tom’s book chapters available at Strategic Independent
- A tweet with an algorithmic cover design to enjoy
- Our previous episodes with Dan Shure from Experts On The Wire and Janet Driscoll Miller from Marketing Mojo
Learn how you can increase your communication skills and become more effective at persuading others with Brenden Kumarasamy from MasterTalk.
Key Takeaways:
- Learn how you can work on your communication skills to become more successful at persuading others.
- Hear about how becoming a better communicator can elevate your personal brand.
- How, as an introvert, can you easily earn confidence in public speaking and storytelling?
- Get tips for switching up your communication style to be more effective on video calls during this age of social distancing and Zoom meetings.
Links Mentioned:
Check out the Networking platform HiRightNow.
Public speakers like Brené Brown, Gary Vaynerchuck, and Seth Godin.
Learn how to create a data driven culture and internal processes by using data to persuade others with Janet Driscoll Miller from MarketingMojo.
Key Takeaways:
- How to create and foster a data-driven mindset and framework that will make your digital marketing campaigns more successful.
- How to evaluate new marketing team members that might have the DNA to be successful in digital marketing.
- Tips for integrating the marketing and sales efforts at your organization or client’s organization.
- Her tips for getting her strategies implemented when it involves IT departments.
Learn more about how to target the Latinx Community with Javier Von Westphalen from Emergent Element.
Key Takeaways:
- What is the most common mistake in global brands when targeting different cultures?
- We’ll talk about how you create a plan to understand, connect, and engage with a different cultural community in the long term.
- How you determine the searcher’s intent (for an SEO project) when the searcher might not be your end target audience.
- How to use WhatsApp as a channel with Latinx Market and how to successfully engage using that channel.
Resources Mentioned
Find useful Latinx research resources at Hispanic Pew, Nielsen, and eMarketer.
Today we’re exploring how Lori Sullivan integrates creativity, team collaboration, and data-driven strategies to attract quality leads that turn into revenue at Fleetio, an outstanding software for fleet management.
"Our website is our most important asset. If we don’t understand the experience visitors are having, we won’t understand the pathways we should be providing for conversion" ~ Lori Sullivan
Lori Sullivan is a professional superstar leading the marketing team of the ever-growing brand Fleetio for remote fleet management in more than 80 countries around the world. During the past 5 years, Lori has dedicated her career to building a groundbreaking brand to turn global thanks to her insightful techniques. .
Key Takeaways:
- How to track the lifecycle of an idea and vet it’s potential success before implementing.
- Why you should always track how those ideas drive ROI.
- How important is to have an Ideal Customer Profile (ICP) to organize your strategy.
- How content marketing can shift interest in your brand.
Connect with Lori SullivanCheck out Fleetio content
Connect with her on Twitter and LinkedIn
Links MentionedTake a look to FullStory for visitor behavior analytics
Mixpanel product analytics for conversion
Find more about Asana for project management
Get to know Slack as a communication channel
Thank you for listening!
If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career you should subscribe! We’d also love it if you’d share the podcasts you like and leave comments about your experience.
I met John on a panel at the Voice Summit a few years back and was impressed by not only his SEO knowledge (he has picked up a few industry awards) but also the soft skills that he has picked up along the way. In this episode, he shares his insights around how to keep an agency team in sync with each other AND the client to deliver results.
He also digs into the psychological part of SEO - understanding and speaking to the emotions involved in trying to convince clients to implement SEO improvements:
"The clients that are most successful, are energized by keeping it positive. You have to celebrate the victories, you have to note where we have gotten something done." ~ John Morabito
A marketer, speaker, and blogger with over 8 years of experience in SEO, PPC, and other digital marketing channels, John Morabito is a fast achiever leading the Stella Rising team with several nominations and awards, including a win from Search Engine Land Awards for best SEO Agency in 2018.
Here are the episode’s key takeaways:
- How soft skills and team leadership are essential to leading an SEO team and getting the client to implement your recommendations.
- How the connection and synergy between the team and client can drive true organizational change and SEO success.
- Why focusing KPIs are essential to driving change and he talks through how to set them even if you’re not working on an eCommerce site.
Connect with John Morabito
Check out Stella Rising website
Follow him on Twitter and LinkedIn
Links mentionedAsana to keep your client projects organized.
URL Inspect Tool in Google Search Console to ask Google to -recrawl your URLs.
Thank you for listening!
If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career you should subscribe! We’d also love it if you’d share the podcasts you like and leave comments about your experience.
Have you ever found that an unexpected combination of skills impacts the way you see things? Today’s guest is one of the most popular SEO podcast hosts: Dan Shure and he has an interesting story to tell about how his music background has made him a more empathetic digital marketer and how he uses his right and left brain skills to sell through his digital marketing recommendations.
In this interview, Dan talks about how he’s been able to spend the extra time building and maintaining client relationships and how that’s completely changed how effective he has been as an SEO consultant.
"The big thing I find with SEO is you can take five totally different strategies, but as long as they're executed with conviction, and with consistency, they'll almost all succeed in their own way" ~Dan Shure
Dan is an SEO consultant and co-owner of Evolving SEO with his wife Sarah. As a consultant, he has helped companies like WGBH (Boston’s NPR), Harvard Business Review, PBS FRONTLINE and more achieve success with SEO. His popular, entirely self-produced SEO Podcast Experts on the Wire has amassed over 600,000 downloads since launching in 2016. Dan’s SEO quotes, articles & interviews have appeared in publications such as The New York Times, The Next Web, Drift.com, Moz, and Entrepreneurs on Fire.
Key Takeaways:
- How to discover the keywords that work for you
- How to have a killer SEO strategy, even if you’re not tech-savvy
- How to turn your meetings into valuable training material within the company
Connect with Dan ShureCheck out his website
Follow him on Twitter and LinkedIn
Listen to his podcast
Thank you for listening!
If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career you should subscribe! We’d also love it if you’d share the podcasts you like and leave comments about your experience.
Were you ever curious about how Reddit paid to advertise? How does organic reach work? You won’t get a better intro to how the algorithm works than listening to this interview with the previous head of brand, Joe Federer. Even more importantly, he pulls back the curtain around how different social networks.
"When you really want to build an online community, what you need to do is facilitate shared experiences and shared conversations" ~Joe Federer
Internet dork and author, Joe Federer built social media creative and strategy teams at Reddit, Energy BBDO, and Ketchum PR. His new book, The Hidden Psychology of Social Networks, comes out this fall with McGraw-Hill.
Key Takeaways:
- How the different social networks “bubble up” content based on the context that resonates on those networks.
- How users manage their profiles and interact differently on the various social media platforms like Facebook, Reddit, and Instagram
- Why you need a different content approach and brand voice to each platform to be successful.
- Which network would work the best if you’re interested in changing the perceptions of your brand.
Connect with JoeCheck out his website
Follow him on Twitter
Pre-order his new book
Thank you for listening!
If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Leading marketing for a start-up can be challenging and it takes a unique approach to sell through your ideas internally when everyone’s moving quickly.
This episode brings to the spotlight an experienced marketer, Kathleen Slattery Booth, who’s sharing with us eye opening exercises for brand discoverability, the persuasion techniques she uses and a lot of noteworthy inspiration to design the perfect startup strategy
She especially speaks about how to create a SEO plan for a new brand:
"If you had never heard of us {our brand}, and you needed to solve a problem that you came to us to help you solve, what question would you type into Google?" ~ Kathleen Booth
Kathleen Booth is a veteran marketer, with over 15 years in the industry, who specializes in digital marketing. Currently, she serves as the VP of Marketing at Attila Security and podcast host, but before that, she ran her own digital marketing agency.
Key Takeaways:
- How to set up the initial plan for start-ups
- Why you need to learn to say no
- How to build success paying attention to your internal clients
- What is the best way to generate content in your business early days
Connect with KathleenCheck out the Inbound Success Podcast
Find her on LinkedIn
Follow her on Twitter
Links mentionedSlack for internal teams communications
Check out Attila Security website
Find out more about Maryland Renaissance Festival
Get to know John Mueller
Recommended by Kathleen Impact
HubSpot to order your site automations
Thank you for listening!
If you’d like to know more about change-makers in the digital markets, celebrate the wins and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.