The Jargon PR Podcast: Recent Episodes
The Jargon PR Podcast
Jargon PR’s core line of business are media and analyst relations services, social media and content creation and distribution. The agency helps businesses increase awareness, communicate key messages and drive sales.
Founded in 2009, today Jargon PR is an international multi-market agency. The business has an international reach, running successful campaigns for companies across the globe, including the UK, US and Australia.
Jargon PR puts clients and staff at the heart of the business. Its clients strive to be category winners. Not the largest, market leaders, nor the biggest spenders. They are, instead, firms that aspire to win their categories. Or define new ones. Or both. Every client is equal in status, they are the agency’s future and success is at the heart of Jargon PR.
Its approach combines creativity, integrated marketing communications and a focus on moving client businesses forward. This approach helps clients ‘win’ their categories and differentiates the business from competitors.
There are lots of different forms of a ‘PR campaign’, and each campaign can help a business achieve various communications objectives.
In this episode, Dani White, Senior Account Manager at Jargon PR, and Lily Fox, Account Executive at Jargon PR, explore a range of PR campaigns, from starter, to low-budget, to project-based campaigns, and how these can help a business reach their goals.
In this episode, hear from Kevin Winfield, Account Director at Jargon PR, and Charlotte Sherwood, Account Executive about what it's like to work in the PR industry.
Kevin and Charlotte discuss what a typical week in their role looks like, how they began their careers in PR, and their advice on how to make your CV stand out when looking for a job in PR.
Being successful in awards can help a business build credibility and awareness within their industry. There are a range of awards on offer, and the process can often seem daunting at first.
In this episode, Emily John, Account Manager at Jargon PR, and Emma Walkom, Marketing Executive at Jargon PR, discuss the entire awards process, from what you should include in an entry, to their top tips.
In this episode, two of Jargon PR's Senior Account Executives, Katie Ward and Megan Eakin, discuss the process of pitching to journalists in a PR campaign.
From describing what a pitch actually is, to their main advice, Katie and Megan will discuss the key points to remember in a PR pitch and ultimately secure media opportunities.
With all the uncertainty and challenges from this year, the PR industry has needed to adapt and be reactive to the many changes that have taken place.
Going forward, communications will remain key in order to navigate through whatever may occur in 2021.
In this episode, Simon Corbett, CEO and Founder at Jargon PR, discusses his thoughts on the PR industry in 2020, and what's in store for the sector in 2021.
When launching a new product or service, PR is key to generate awareness of your new offering. Media interviews, social media, and reviews not only get your announcement in front of your target audience, but they can also maintain momentum post-launch.
In this episode, Emily John, Account Manager at Jargon PR, and Katie Ward, Senior Account Executive at Jargon PR, discuss the process of a PR campaign around launching a new product or service, and their key advice
CES 2021 will look very different from usual, with the event taking a virtual format for the first time ever. This change means that PR professionals around the world will have to adapt their communications strategies in order to make the most of their activity at the virtual event.
In this episode, Kevin Winfield, Account Director at Jargon PR, and Megan Eakin, Account Executive at Jargon PR, discusses the importance of standing out at CES, how businesses can do this in a virtual format, and their top tips for maximising PR activity at the show.
Thought leadership is a crucial aspect of any PR campaign. It can help businesses have an authoritative voice across their industry, establish expertise and credibility, and give them a competitive edge.
In this episode, Michael Grass, Account Director at Jargon PR, and Luke Smith, Junior Account Executive at Jargon PR, discusses what a thought leadership campaign is, the process of developing articles and key themes, as well as their top tips on creating content.
Research results can take a PR campaign to another level, increasing its credibility and giving a campaign something new to communicate to the industry, which is unique from its competitors.
From how to begin the first stage of a research project, to defining your audience and carefully developing your research questions, Dani White, Senior Account Manager at Jargon PR, and Lily Fox, Account Executive at Jargon PR, discuss the ins and outs of how to successfully use research in a PR campaign.
In this episode, Kevin Taylor, non-executive chairman at Jargon PR tells us about what PR professionals mean when they say a PR Programme over a PR campaign, how a PR programme can help a business achieve their goals and how the definition of PR has developed of the years.
Finding your first graduate job can be a daunting prospect, and the PR industry is no exception. From ensuring your CV stands out from the crowd, to maintaining a positive attitude, there's lots to bear in mind throughout the entire process.
In this episode of the Jargon PR podcast, hear from Hannah Conway, Account Executive, and Jose Doyle and Holly Smith, both Junior Account Executives and carrying out their placement year at Jargon PR. In different stages of their PR career, find out what they have learned about working in PR so far, and their top tips for graduates starting out in the industry.
As a result of the pandemic, companies were forced to make revolutionary changes to their business model. Launching podcasts are a great way to make that first step, integrating digital tactics into your typical PR activity.
In this episode, Dani White, Senior Account Manager at Jargon PR, and Luke Smith, Junior Account Executive at Jargon PR, discusses how businesses can reach their audience through podcasts, the process of launching a podcast, and their key advice for doing so.
One of the many industries that has been affected by COVID-19 is the event and trade show sector. Now the dust is beginning to settle, many trade shows are now moving online, and as a result, businesses will have to adapt to maximise their activity here in a number of areas, especially their PR strategy.
In this episode, Kevin Winfield, Senior Account Manager at Jargon PR, discusses what this virtual format will mean for companies, the main areas where their PR activity will need updating to optimise their efforts, and his key advice for PR activity at virtual trade shows.
In a PR campaign, Executive Profiling builds the brand of individuals or key spokespeople from a company. It establishes brand personality, which is critical to business success and a fundamental driver of corporate reputation.
In this episode, Emily John, Account Manager at Jargon PR, and Lily Fox, Junior Account Executive at Jargon PR, will discuss how an executive profiling campaign can build the reputation of key spokespeople within a business and generate credibility, both for the individual and for their company.
Messaging is a key tool for a company and helps to identify a clear narrative, key messages, and proof points to communicate to your target audience during a campaign. The ideal strategy helps to ensure a consistent voice throughout a PR, marketing or comms campaign makes sure that people have the correct understanding of a business.
In this episode, Dani White, Account Manager at Jargon PR discusses the ins and outs of creating the perfect messaging, obstacles faced when establishing key messages and how to overcome this, and how Jargon PR works with clients to determine a clear communication strategy.
Due to COVID-19, the world as we know it has changed significantly. All industries currently face a pivotal time and need to adapt their communication strategies. However, navigating around this crisis can be a sensitive topic and there are a number of aspects that PR professionals should keep in mind.
In this episode, Simon Corbett, Managing Director at Jargon PR, and Katherine Rabey, Senior Account Manager at Jargon PR, discuss the coronavirus crisis from a communications perspective. Simon and Katherine discuss the effect the pandemic has had on media consumption and their advice for Communications Managers at this time
Each year, Jargon PR hires two students at Junior Account Executive level for 12 months during their university placement year. Jargon PR has good relationships with local universities, and is also a founding member of the PRCA Internships for All scheme which aims to drive more young people to the PR and communications profession at entry-level.
In this episode, Heather Guare, current placement student at Jargon PR in the role of Junior Account Executive, discusses her role at the agency, what she has learned in her placement so far, and the advice she would give to those looking to carry out a placement in PR.
Winning, or becoming a finalist in an award, establishes a huge amount of credibility for businesses. It recognises achievements, whether this is successful work with a customer or impressive business growth, and boosts a company's reputation. Not to mention, it sets a business aside from competitors. What’s more, success in an award celebrates a team’s hard work and is great for team morale and recruitment. In this episode of The Jargon PR Podcast, Emma Sausman, Junior Account Executive at Jargon PR discusses the awards process, how businesses can improve their chance of success when entering awards, and her top tips to win.
If you're considering expanding your business to a new location and are also launching a PR campaign in this new market, there are a number of aspects that you need to first consider in order to make this a success. In this episode, Ben Davies, Account Executive at Jargon PR, discusses the biggest challenges and common pitfalls faced by companies when beginning a PR campaign in a new market, how to overcome these, and he also shares his top tips on how to make sure a campaign stands out.
Social media has become integrated in our day-to-day lives, and it's also become a huge aspect of a company's direct communication with its audience. However, with brands increasingly expected to focus on their social media platforms, it's important to first establish a strategy to determine what you want to achieve through social media.
In this episode, Emma Walkom, Marketing and PR Account Executive at Jargon PR, discusses why businesses should be active on social media, how they can determine their social media strategy, and the types of content businesses could share across various platforms.
One of the most important aspects of a PR strategy is building and maintaining positive relationships with the press. Enhancing a company's media relations can open a whole host of media opportunities and gives clients a competitive edge. However, building these relationships can take a lot of time, and requires lots of insights.
In this episode, Katie Ward, Account Executive at Jargon PR discusses how to begin an initial conversation with a journalist, how to develop this into a positive relationship, and what can be done to strengthen these relationships. Katie also describes Jargon PR's process of ensuring its clients develop positive press relationships, including doing extensive research and even monitor what journalists are sharing on social media
PR is a vast term and can be implemented in various ways. The perfect PR strategy comes in the form of a tailored solution which is specific to a business, and it is important to understand the many aspects of PR and how each one can help a business achieve its overall goals.
In this episode, Emily John, Account Manager at Jargon PR, discusses why businesses need PR, how PR can fit into a business to help achieve its objectives and explores several PR tactics.
When attending trade shows, businesses typically set goals to achieve a certain number of sales leads, increase brand awareness and create valuable new business relationships. However, an aspect which can often be overlooked is how PR can fit into this activity and ensure businesses make the most of their attendance at trade shows.
In this episode, Kevin Winfield, Senior Account Manager at Jargon PR, discusses just how PR activity can help businesses that are attending trade shows reach their goals through the likes of face-to-face briefings with key media and announcing news to generate exposure of the business.
In this podcast you will hear from Simon Corbett. He is Managing Director at Jargon PR and founded the business in 2009. In this episode, Simon will reflect on 2019, having seen a 30% business growth compared to the previous year, and he’ll discuss what 2020 has in store for Jargon PR including its new business offerings