The Membership Mastery: Recent Episodes
Ryan Carruthers
Have a membership? This is the podcast for you. Every week I will be releasing an episode for you to really accelerate your membership.
Guys,
I have loved the podcast but I am taking a break to focus on getting more guests and releasing in a seasonal fashion.
This episode is important if you want to get more sales for your membership.
Now, if there was a step by step method for writing emails that get you members and would you feel confident enough to send an email in the next 24 hours?
Listen to this episode in full
Launch and nurture a community that works for you.
That's the goal isn't it with our communities and memberships?
This is why today's episode is going to be such a good one, I speak with Tat Fig on exactly how to do this.
This episode is for course creators and membership site owners who want to build a thriving community. One they can be proud of & that keeps paying them month upon month.
We cover:
- The business model - How we build something that gives value and fulfils the need of our members.
- Community experience - Onboard members so people feel welcomed into the community.
- How to highlight those shared interests between members.
- Creating one of a kind community experience and the process behind that.
- How to drown out that feeling of imposter syndrome.
- How to attract the right members.
- Finding the right channels to get members.
No matter what stage of membership we are at, we need to build an audience. That is a fact!
Without an audience, you’ll never hit the goals you have.
In this episode, I am going to break down 3 ways to build your audience & Fast
Facebook Ads & Conversational emails
- Turn ads on and have email automation
Other people’s audiences
- Matchmaker
- Apple App
- Email List
- Sparktoro
- YouTube
- Facebook Group / Lives
- Instagram Lives
LIVE video
Are you sick of overcomplicated goals & marketing?
Want to get to where you want to get to without fluff?
I’m going to break down my goals and plan for the year & why I have chosen to do it this way. The goal here is to inspire you and invite you along the journey with me.
Why should you care about my goals?
Great question, this podcast and the content I produce has one singular purpose to give you
I need to point out a couple of things…
- I am focusing on simplifying my business because
- If you add more complexity more can go wrong
- Also, you have more to focus on - I want a simple business
- I can focus on my weak points - Fixing these will make the biggest impact
- Often we change the plan not our behaviour then blame the plan, we say well I followed the plan - where’s my results? Change your behaviour the follow the plan.
What are my goals then and how will I get there?
- Fun
- Keep my work-life balance
- Get more members
- Grow the email list
- Increase podcast downloads
- Use Facebook group correctly
How will I get there?
- Fun
- Keep my work-life balance
- Get more members
- Grow the email list
- Increase podcast downloads
- Use Facebook group correctly
Let me know if you want to be on a Pod Party - Ryan@themembershipmastery.com
The 2021 Year In Review
2021 is the year I'll never forget. Mainly due to the fact that I was standing in the labour ward and was handed a little bundle.
My first child, Isla. What a crazy rollercoaster of a ride I wasn't prepared for! I am sure all parents reading and listening can relate to that moment when your world changed.
I wanted to create this episode because it's the last one this year as I take a 2-week break to really go through the year.
It's usually at this time of year people start looking back and planning for the new year, I am no different.
The big thing for me this year has been levelling up, I have come into a new niche that I am experienced in. But I am competing for your attention, with some good marketers & some total fake guru's.
It's been about how I can give you the most value I can bring. How I can put my personality, my values etc... into what I am building.
In this episode I cover...
What worked
- Talking to people as people
- Getting to know members
- Email marketing
- Bullet journal
- Podcast
- Getting deep into the customer
What didn't work
- YouTube Challenge
- Had to up my game marketing-wise
- Several failed funnels
- Facebook group
- Focus on
What're my ideas for the next year
- Ultra-clear on what I want
- The pathway for getting members
- Focus on what I am good at and what I love
- Grow the podcast - Pod parties/promotion
I've had a GREAT 2021, yes it's had serious challenges but amongst that it's been a stellar year and I cannot wait to see what happens next.
The magic of building an email list
If you have an online business & want to make more money from it in 2022 this episode is for you.
I chat with Caleb O'Dowd today on the podcast, where he shares the greatest list building strategy he has ever seen.
If you don't know Caleb. He recently ran an email promotion for Ryan Leveque and won $100,000 for being the top affiliate. Safe to say he knows a thing or two about building email lists.
If you have an online business and want to know:
- The best traffic source to make money
- Which methods don't work anymore
- Key secrets to making serious money with small email lists
- The EXACT step by step email list building strategy to use in 2022
You are going to want to listen to this episode
George Byrant is a legend of the marketing world, he has the right values as well.
In this podcast episode, we cover how you can create a killer offer by caring about your customers.
George Byrant has a great history of saying 'Relationships beat algorithms
It's a great way to view the world.
In this podcast episode George Byrant and I cover:
- What an offer is
- People first
- No upsells
- How loving your customers will 20x your business
- The offer doesn’t matter it’s the relationship
- How to not sacrifice your soul
- How to tie what you are doing into your offer
- How to give the fastest shortest path to result
https://themembershipmastery.com/
We all want more members right? We are trying everything every day to get them, what I will share with you in this episode shows how I had my highest grossing month & how I took what was going to be a one-off yearly deal and included it into my membership to repeat the success.
Goals with the episode
- If I could show you how to have your greatest sales month ever would you listen all the way to the end?
- If I also show you how you can get a lot more members who are sticking around for the long term in the process would you listen till the end?
- Show you how I sent one email and it literally doubled my sales
- How I got members staying for 12 months - 2 months longer than my LTV
- How they stuck around after the deal ended
Let’s do this then!
Link to the post with the email --->> http://themembershipmastery.com/119-how-i-had-my-highest-grossing-month-with-a-black-friday-promo/
So you’ve finally decided that a podcast is happening for you in your membership! Now you feel totally overwhelmed….
- How the hell do you launch it?
- What do you talk about it?
- How do you edit it?
- What do you talk about it?
- How do I get people to listen to it?
- How can I build my list using a podcast?!
I’ll also show you how you can use it to get people to join your membership from the podcast.
If you listen to this I will give you a step by step guide on going from zero to a podcast, I’ll also discuss some ways to grow your podcast and get more downloads so it’s going to be a great episode whether you are thinking about a podcast for your membership or you already have one and want to grow it.
I’ll give you everything even how to script it, how to find out where to get unlimited content ideas, how long to make your show everything!
If you have a podcast, downloads are the lifeblood of that show, without them you’ll never be able to get more people engaging with you, building your audience, getting sales for your membership.
Your podcast will never get going, you’ll just stutter along with it and you’ll never get any momentum with it.
- Maybe you’ll start and not be consistent
- Think you know what makes a good episode
There’s a lot to think about when starting and growing a podcast but I can guarantee you in this episode my guest is breaking it all down for you on how she took a podcast in a super niche topic to 100,000 downloads with zero ad spend.
Have you ever gone into a launch or a sales sequence and either not pitched because you thought what’s the point there are not enough people interested? OR pitched and only sold 1 or none?
This episode is for you!
Let me set the scene for you, you’ve been playing your launch or next sales promotion of your membership
You’ve got the plan. everything is ready. I know you’ve emailed the list. you’ve run the ads - even though you weren't sure what you were doing. You’ve warmed them up to you.
Spent all day working HARD and I mean HARD on it, battled those demons that creep in those ones that are saying things like you can’t do this, you are going to FAIL
You’ve journaled, you’ve used your phones calculator many times playing around with how many have signed up, how many you want to sell and every day you move the goal members lower…..
Then it comes to the pitch and you either:
1) Don’t pitch
2) Sell 1 or none
How do I know this? Because it’s been me too. It’s heartbreaking, I have to tell myself ‘Ryan, lets not have a pity party, what can we do about it?’ I tend to also take the day off after a launch too or sales sequence and get out - the peaks!
This is why I created this episode to break down exactly what to do!
Spending your days dreaming about what it would be like if your membership was 10x bigger?
If there’s ONE thing that separates getting a truckload of sales in your membership and not... it’s knowing how to create a KILLER offer.
They type that makes it impossible to NOT buy your membership. How would that feel?
To create this kind of offer a lot of membership site owners think:
- They think they need to be the worlds best salesperson
- To be the best copywriter
- To design the worlds best-looking website
- Have the most amazing content
The truth is that none of that matters. It's not your fault that you think that though, it's what the fake gurus want you to believe. It's why they bombard you with those messages!
- You don't have to be the best copywriter.
- You don't need the best tech
- The best-looking website
Because people want a solution to their problem how it comes they don’t care.
- What if I could show you how you could 10x your membership?
- What if I could show you the exact question to ask to get sellers in your membership in the next 1 hour?
- Then within the next 3 days, you could know the exact words to be used to get people to buy?
- Then getting sales in 15 days?
- Being able to then scale this up so that you can 10x your membership?
The only thing standing between you and the new sales alerts is listening to this podcast
I wanted to put together an episode to address the main questions I always get asked about memberships
- What tech do I need?
- I need to create all this content?
- I am not very good at marketing?
- I built it they didn’t come now what?
- Do I need to spend all day on social media?
- I planned this big launch it didn't work now what?
- People don’t know what my membership does?!
This episode is about building a system for your business so you know whats happening and when and it keeps your business simple!!
Firstly what the hell is this?
Just as simple as a document
Which I break into
- Stage 1 - Finding us
- Daily
- Weekly
- Monthly
- Resources
Why would I create one?
- So you know how people find you
- What jobs are being down D/W/M
- Then you can see what you are doing and if its brining in money
- Also you have a top down view then of who’s doing what?
Here's a link to see mine ---> Click Here
I speak with Jay Clouse today, who built a community so good that Pat Flynn bought it....
I mean if that doesn't get you attention then what will?
We covered:
- What being a creator means and its not just about artists
- How he created the cost and benefit of a small mastermind
- How he covered his living costs using this model
- How that led to building out a community
- The process of Pat Flynn (SPI) buying it went
- What he did after?
- How he is now going about managing a HUGE community
- How you can run your own masterminds
If you want to connect with Jay then you can below
Jay's Podcast
Jay's Twitter
Why email is so important?
- Build relationship
- Create connection
- Sell your membership
- You own it
How people actually get on your list?
- Download LM
- Buy something
- Opt in for challenge
How you should be using it?
- Think about what the first step was for them and what’s the next one?
- Need to give people what they opted in for
- Then nurture them towards your product
- Then offer the product & actually offer it
- Then get feedback
- Then they enter the regular email broadcasts
What should the regular emails be?
- Tell stories
- Invite to content pods etc…
- Deepen the relationship
- Tell about upcoming events
Email marketing is the BEST!
Today we talk through how you can generate 6 figures with your email marketing and give you some really easy to use frameworks.
I interview Rob & Kennedy, if you want to connect with them here's how:
The Email Marketing Show Podcast
The Facebook Group
In this episode I cover all of the do's and mainly the don'ts of what you need to do to make sure that your membership or online community runs as well as it should!
www.themembershipmastery.com
This episode is all about community, which is why I brought on Tom Ross the community guy.
We cover:
- 750,000 community members - so lets start with that - remember how it felt when you started out before this huge number, what would be the one thing you would tell yourself?
- Whats the number one thing you think people misunderstand about building a community?
- You mentioned that people have an audience which is mainly content and then a community which is deeper level of connection. As the listeners are membership site owners many have an audience and then the membership community - one thing they struggle with is getting the Audience to know like and trust them to become members - what kind of things can we do too
- Grow the audience & make that audience more of a community?
- How do we identify our most engaged? How do we reach out to get them into the membership?
- I've heard you say that 200 is the critical mass and a good idea is a waiting list so that you can get there quickly, what do you do if you've already launched?
- How do we adopt a one member community mindset?
This episode is a cracker! I talk with Joe Kerns from Majik.co and we talk all things email marketing.
We cover:
- How to build a relationship with your email list
- How to get more sales
- How to get people back to your website
- When to know when people are ready to buy from you
- How to plan out your customer journey
- What emails to send to people when they sign upto your email list
- Don’t be afraid to make an offer and how to do this
- A Thank you page GAMECHANGER!
What I really liked here was that we spoke about how to do the unscalable first and then start scaling, Joe gave a really actionable episode here which you can use to really scale your internet marketing.
Firstly what is engagement?
Experts say a good 10% of members is a good number - this means they are commenting and showing up, I think though we need to unpack that a bit because just because people aren’t commenting doesn’t mean they aren’t engaged
Here’s mistakes membership site owners make:
- They post random stuff in a bid to get more people commenting
- They focus on the people who comment
- They measure on engagement alone
Now after this episode you aren’t going to be those guys!
For me an engaged member falls into one of these:
- Somebody who logs in
- Reads your stuff
- Comments
- Turns up to calls
- Reaches out when they need you - knowing you are there is enough
I learnt this from doing my lurker week - that a lot of people get what they need by just reading and don’t feel the need to add anything to the discussion
Actionable steps
Don’t post random stuff or where you just ask Q’s - post different types of content and speak to them
Randomly message people who don't comment to see how they are
This will mean you don't just focus on engagement numbers!
If you are a membership site owner, then you know one of the biggest challenges is keeping your members engaged! As a result, we've compiled six events that will help get your members popping:
- Social events
- Cocktails and conversions
- Wine tasting
- Party
- Watch along
- Hot seats
In this episode, we're talking about how to get your members engaged and excited. More than just coming in for a few hours or days every once in awhile, they need something that will keep them interested in what you offer. We have six events you can host inside of your membership which will make it more exciting, engaging and memorable! Listen now to find out the best way to achieve this.
6 ways to get your community talking more, and taking action
In this Podcast I'm going to show you how you can get your community talking more and taking action.
- Make a list of all the things your community is known for create a post about each thing, with links to other posts, videos, and articles that can help them!
- Encourage people to share their own stories inside your community - Share your story and ask for What were you doing before you got a DESIRED RESULT?
- Host an event in your community where everyone can talk about what they love and get to know you better - I've used BTC Social - Come get a beer with us! Get members to send Q's in before off topic ones.
- Ask people what was it like when you first had your aha moment, and you had your first MINI WIN?
- Weekly Wins - Post in community so the group can cheer the wins together
- Listen to my podcast episode (Case Study) How I Increased Engagement In My Community 70% in 7 Days!
Here are some ways to build a thriving online community for your members and make it easy for them to share their stories with you.
Remember that people who feel they belong in an online community will be more open about sharing their own story, which is the key ingredient of any success with a membership!
I know that you want your members to get results, but if they're not getting the results you expected, it can be frustrating.
You might be feeling like a fraud or a failure or WORSE that people will think you are the problem they aren't getting results....
The problem isn't you.... find out why in this podcast episode!
Facebook AHA shares
Every day, I watch as membership site owners struggle to engage with their audiences. Some are even resorting to the dreaded "please like me" tactic - which is not only ineffective but also turns off potential audience members.
In this podcast, we'll discuss 3 easy ways you can increase engagement in your membership site without coming across as desperate or needy.
1) Ask Q's - Your members are the hero here, so ask yourself what do they want? Then create a list of everything they need to know around that topic then brainstorm a list of questions! Make sure you break the seriousness up with some fun!
2) Share personal stories about how you overcame a challenge in order to help others do the same thing: People want to know that if they follow your advice, they will
3) Use badges brainstorm a list of badges that could increase engagement, for example recently I used a MVP badge which increased engagement and I give this away everymonth! You could also combine this with a leaderboard!
You can create a powerful community by fostering trust and authenticity with your members. Be proactive about creating the best customer experience possible, and you will see an increase in engagement that could lead to higher revenue for your business! To help you take this first step, we’ve created a list of 3 tips. Which one do think will be the most effective?
Want 365 days of content post ideas? Click me
The podcast was inspired by the question, "Is your community a club or a dinner party?" Our Mathilde Circle.so Community Manager posed this question in her post about getting your membership off to an engaging start.
The analogy helped me think of how I get something from attending events like family parties and what I can do with that experience when it comes to my own communities as well - for example creating relevant content will help people feel more invested in their memberships!
Listening to this episode will help you...
• Build a sense of community with your membership
• Create relevant content to engage members
• Share best practices for running an audience-focused community
With these tips in mind, you can create community that will grow into a loyal group of customers and advocates. What steps are you taking to build your membership? How have these tricks helped you connect with your audience?
100 - (Case Study) How I Increased Engagement In My Community 70% in 7 Days!
In this episode I will break down how I increased community engagement by 70% in 7 days, I’ll break down the whole process so you can have all my key takeaways.
Shall we get into it?
So I got this idea from a blog post by digital marketer, where they ran an experiment to do a lurker week to try and increase their silent members in their community - it got me thinking I had 700 members at the time but only 20% of them engaged - I know others got value as they read the posts
BUT could I get them to post?
What was my aim? I wanted people to get more out of the community, I know they emailed or privately messaged but I knew they’d learn faster and get more out of it from communicating in the group.
The results were:
- 40 people who have never commented before commented on my lurker post
- 70% engagement within 7 days - this was measure by posts, engaging on posts & comments
- It increased the sense of community in the membership
ryan@themembershipmastery
www.themembershipmastery.com
It all started in 1901 and led to a $130 business the lessons you can take from that story to build your community…..
It’s all about the experience...
Most companies focus on the product, Disney don't they are story and exprienence and it led to an amazing community of raving fan....
What can you take from this?
- What story can you tell?
- The characters? They are your members
- Disney is a master of their audience - they analyse it, what does your audience do inside your membership?
- What experience and stories are you telling in your membership?
This episode is a break down of an experiment of something I am going to do is a 90 1-A-Day Video onto Youtube.... crazy right?
I want to test myself and break down whether I can do this and will this help me grow my membership - I currently have 7 subscribers on my Youtube......
Where will I be at the end?
You can follow me on YouTube Click Here (So I don't have just 7 subs!)
(Sales Series) Selling Without Selling - Chris Ross
Want to know how to sell without selling? This episode we break that down!
Chris Ross talks about how you can put yourself in the shoes of your potential customers and see and feel what they do so that you can really understand them and gives a framework to follow so that you can start to have these conversations with people.
If you liked this episode let me know Ryan@themembershipmastery.com
Check Chris out on winject.com
Connect first then it is easier to convert
Sales series Cat Stancik
Have you ever wanted to get more sales? Course you have who hasn't but in this episode we talk about the secret to getting more sales is to actually connect first, then the sales will come!
How do you do this? Well listening to this episode with Cat will reveal all!
Want more from Cat? Head over to fullybooked.ceo
This episode forms the very first part of the membership sales series and boy was it a good one!
Wes is a legend when it comes to sales and was a great guest, there were a couple of key takeaways and reasons you should listen in full but the main ones being:
- Don't aim for 10 members - aim for 100 and heres the process
- How to think like your customer
If you want to hear more from Wes check out the video he mentioned in the podcast - www.thesalesagenda.com
In this episode I am going to highlight some of the ways you can use to get more of your members paying annually
Do you know how many members you need to hit the income you want and need? Check out my growth calculator on www.themembershipmastery.com
This episode then is all about getting your members who are paying monthly and adding in some yearly payments.
Why do you want yearly members?
- Keeps the super members
- Increases retention
- Gives you more income (danger you spend it)
- Shows commitment
How can you go about doing this?
- Option on your checkout sales page
- Email out sporadically and in the sequence (do you want to upgrade)
- Message members directly
- Offer bonuses for yearly subs
If you liked this episode then please leave a 5* review!
Use video to WOW your Members!!
Video is so powerful and can have a huge impact in your business, find out how to use it to WOW, yes literally WOW your members and also your leads!
Everybody wants to retain more members don't they? I mean you would be pretty crazy if you didn't and perhaps your membership wouldn't last long....
But how do you retain them.... well I have a list of 10 strategies that you can use in your membership today that will help you retain more members - I've broke them down for you....
- On boarding
- Customer events
- Swag
- Show them the plan of whats coming up
- Gamifiy/level up
- Great support
- Show up
- Stay true to your values
- Surprises
- Ask for feedback but actually implement it
When it comes to writing email sequences I have you covered with my fill in the blank email sequences! Grab them here.
On boarding experiences are like fillings, we know we need them but the thought of having to do them hurts - doesn't it?
How many times have you thought 'I should probably do a better on boarding sequence?' I know the reason you put them off, you aren't sure what to put inside of them are you.... don't worry after this episode that fear will be gone.
I'm giving you all of the things in this episode - I even created some fill in the blank templates you can use here.
These 3 things cause churn & what you can do about it?
Do you know what actually causes churn in your membership? Many people think that they do, when you give it a little bit of thought and listen to this epsiode you will be armed with the 3 things that cause churn! Then it will be over to you to do something about it.
Don't worry I've got your back with that as well! I will tell you what you can do about it!
The 3 things are:
- Overwhelm
- Product fit
- Time
What can you do it about it?
Firstly!! Always ask why they left get feedback!
Overwhelm
See what Q’s people are asking you and your support?
See what Q’s they are asking in the community about what is happening
Check the insights on your community - logins/page views etc…
Put these Qs in the on boarding Sequence
Product fit
Make sure its 100% clear that anybody signing up knows what it is / who its for & most important who its not for
Time
Tough one! But can you do a reduced version of the membership?
Look at the Q’s you keep getting asked where is this? How do I access that? Etc…
Writing your emails is hard right? Don't let it be, I've got templates you can use to onboard your members - Grab them here
It is easier to write than you think & anybody can be more engaging than they think....
All you need to know is in this episode of the podcast....
The purpose of the first line is to read the next and so on
It’s not hard to be more engaging you just need to have a format for it which I’m going to break down a format for this….
Think about who are you writing for?
What words do they use?
What do they belief?
What’s the resistance?
Why would they want to accept this?
Can I weave a story into this?
Can you ask a Q?
Think lesson, whats the best way to teach the lesson, how can I get the members to apply that lesson?
I have a FREE resource people are going wild for the 365 days of content where I have created content ideas for you - tap me to get it.
Empower your members - Don’t make them dependant on you
You don't need to have your members feel like they have to be with you to get success, empower them so they want to be around you
We want to empower our members, they’ll stick around longer by doing that instead of what a lot of membership site owners do - make them feel like they rely and need the owner
Why empowering is better? Put the power in their hands, they’ll keep coming back for more.
You’ve worked hard to get them in, empowering them makes them want to be apart of what you’ve built
- Help them get a win
- Celebrate the wins
- Show them how to use your membership better
- Give them what they need
- Create the path to bigger success
All of this leads to people sharing their story, their success, their failures and wanting help - this makes your community an amazing place - why? Because people want to be heard and feel listened to - if you do this they’ll engage!
Struggling with engagement? Use my templates and have 365 days of engaging posts! Tap me to get them!
Membership site owners always ask me 'Ryan, what types of content get the most engagement' Well it depends on your membership.... but I thought I would put together a list that I have seen or used that have worked in the past.
- Case studies
- AMA
- Office hours
- Question posts
- Stats based posts
- Issues posts
- Wins posts
- Themed days
- Reviews
- Where you at with X?
- Progress thread/members blogs
- Training - aka what they want to learn
- Goals
I know coming up with ideas for getting engagement isn't always easy, which is why I put together 365 days of content for you - Tap here to get it!
As a membership site owner and a helper of membership accelerators. I know how painful it can be to sit down in front of the computer, coffee and the cat and think - hey this post will really get engagement.... then nothing....
It's something a lot of membership site owners go through, it's usually totally avoidable though - how I hear you say?
By talking to the right people! I know you've heard this many times but how do you know who the right people are? Well listen to this episode and be armed with that knowledge - then get out there and start talking to more of the right people!
Because when you talk to the right people it makes your membership a whole lot more fun, members get more results & you get more scale.
If you are stuck for what you can post? Let me give you some inspiration with 365 Days of ideas
Should you go high ticket or low ticket? Let me tell you something most people won't...... it's your choice! Most people will push you into doing what they know, what works for them.
People always say things to me like is this the right way? The only right way is the one that’s right for you
In this episode I will cover the pros and cons of both high and low ticket
Give some examples of people using them & why you might want to use either one.
Most people don't know how many members that they need to hit the income that they want in there membership so I put together this handy calculator ----> Get it here
One of my members CRUSHED it recently with a challenge in her membership, getting over $20K in sales. YEP $20K in sales....
She breaks down in this episode how she use's a challenge to hit these numbers & what you can be doing to also hit those numbers in your membership.
I've found that many membership site owners don't know how many members they actually need to get to the income goal that they actually want, so I put together a nifty little calculator that works that out for you - you can get it here.
This episode is all about researching your audience so you can build a marketing machine.
What would you say if I told you there was a way to research your audience that didn't take forever? That gave you really valuable insights to be able to grow your membership?
Well today is that day! I go through with Rand Fishkin from Spark Toro how the platform he has created can really do that for you!
My favourite funnels for selling your membership!
I want you to know a funnel isn’t a complicated or scary thing its very easy to understand, I’ll break it down and also show you some of my favourite funnels
In this podcast I'll break down
What is a funnel?
What are the stages of a funnel?
What do you do at each stage of a funnel?
My favourite funnels
Podcast - LM - EMAIL SEQUENCE - MEMBERSHIP
Challenge - EMAILS - MEMBERSHIP
The goal here is to have a simple path to move the customer to the membership - simple is best!
What is the way you move members?
www.themembershipmastery.com
Want to know how to get more members for your membership?
Well show them the inside, one of the things that has worked really well for many memberships over the years is showing the leads a sneak peak of the inside, I mean who doesn't want a back stage pass ey?
If you want to get the FREE growth calculator you can get that here: www.themembershipmastery.com
As a membership site owner, we need an audience right?
But the problem is how do we go about building that audience up? That's exactly why I decided to bring George Bryant from Mind of George onto the show today.
George has a believe that relationships beat algorithms and he shares in this episode how to build your audience and how to get your members a win before you do.
www.mindofgeorge.com
You'll come away from this episode knowing how I built a very strong membership by keeping it simple....
I've never gone this deep into the story of my membership, I share it all in this episode, including....
How do I build the audience?
How do I engage?
How do I get sales?
How do I retain?
I will even give you a set of questions that if you answer can help you have the same result in your membership
- This podcast episode is all about how and why you can use ads in your membership
I must point out that you don't need ads in your membership and I have built a membership without them.
Let me point out ads aren't as scary as people make out - There’s a gazillion tutorials out there
When should you use ads?
When you are established and have a solid base so members are sticking around, they are engaging with your content inside the membership & getting results. Also you’ll likely have an email list of purchasers so can create a lookalike for facebook here
I like 2/3 sources of traffic for membership Paid, blogging SEO / Podcast / Email list / Socials
Paid ads works nicely
Why should you use them?
To scale your membership - providing value, warm up people build trust
What should you know?
LTV of customer / what you want to achieve / it will take a little bit of work / might not get it right straight away
What type of ads?
Lead ads - which is form on Facebook to freebie / LM then added to email list warm up from there
Conversion - take something from the membership out offer a small ticket to cover the ads warm up via email
What do I do with the leads when I have them?
VALUE
Ryan@themembershipmastery.com
Have you thought about adding digital events in your membership business? But have no idea how to make one engaging and an event people want to attend.
Even if you aren’t running digital events you can get some takeaway from this event, especially how to keep your membership engaging and really focusing on that promise of the event - it’s the same with your membership.
There is a lot of parallels….
Dale was kind enough to offer a cheatsheet to get that visit https://funnelauthority.co/membership-mastery-virtual-events
Crystal launched her membership recently, she got 20 founders members in this episode she speaks about what she did to get those initial members and how she doubled that very quickly.
Sharing the tactics and thought processes she used to accelerate her membership and how she has a big goal and what she will do to get there.
Topics covered:
How Crystal knew she wanted a membership
What she did to promote the membership
Where she learned it all from
How she did her launch
What she did to get more people inside the membership
Her plan for retention
Let me know what you thought of this episode?
Join the FREE Facebook Group
Do you struggle getting your members or want to be members to interact with your content and move through what you are producing.
Laurel is on the show again to show you her graduation framework on how she moves people through her content to actually get the result.
If you listen to this episode you will know exactly what to produce to move your members through your content to maximise their results and give MAX value!
To get the bonus from Laurel click here
To join the Facebook group click here
We all want a thriving community in our memberships and sometimes we get overwhelmed by all the things we need to do in our membership, so we build a team. A community manager can become an integral part of your team far beyond just managing your community.
There’s a few things you need to know when bringing on a community manager:
- Why should you have one?
- How to find one?
- What kind of tasks you get them to do?
- What to give them?
- How do you train them?
If you want to speak with Sarina you can find her on all the socials @thesocialdivas
If you want to join the FREE Master Your Membership Facebook group - Click here
You are perhaps thinking something like I am putting all this work into creating a membership - do people even want this?
I’m sat at this computer for hours creating content for them is it worth it?
Deep down the secret isn't actually you are scared of the hard work its what if you fail? What if nobody buys? Correct?
I share my experience The membership mastery story
Then you get your first sign up
The community starts to build
You get testimonials
Realise you are really enjoying serving them….
They share
The secret : Every week you get better
Wahooooo!
You have completed the launch series, after the party the excitement of finally launching now we start the real work of building the membership up. How do we go about doing that?
Heard of a founders launch but have no idea what or how to do one?
Let me break it down for you in this episode, I'll get into what a founders launch is and give you a script that you can use to really fire that founders membership up!
Now you've got traffic - what do we do with the leads it generates?
Find out how we are going to build the landing page to get the leads signing up and how we start warming them up.
Getting traffic to your new membership site can be tough as a new membership site owner, right?
Well, not after this episode. I'll show you how you can get traffic to your membership and the best places to start getting people to engage with you even if you only have a small list!
Ever struggle to know what lead magnet to even create? That will work? This episode will solve that. I continue with the 15 steps to launch your podcast series and today we speak all things lead magnets:
The rules of a good lead magnet?
What types of lead magnet you can use?
So that you are armed with the knowledge to start go getting those leads!
Not 100% sure what price you want to offer on your membership?
Maybe you are worried about putting too little value on your pricing? I have been there! I will run though in this podcast a really straight to the point easy way to work out how to price your membership so that you can see how many members you need to earn what you want and the price you need to charge and how to work out what to give them to charge that price!
Simple!
Want to finally know how to work out what to give for free and what to charge for in your membership?
Yes? Then this episode is for you. I continue with the 15 steps to launch your membership and this episode we focus on how to know what to put inside your membership for free - it’s a question I get asked a lot and its one that brings a lot of stress for people when they are looking at their membership and trying to decide what they can create that is free that will be good enough to get peoples attention.
There is a workbook that goes along side this series as well which you can get here: Get The Workbook
Get the flow chart here: Free v Paid
Do people ever just climb to the top of Mount Everest? No! I know you are thinking what the hell does this have to do with my membership, stick with me! I use this analogy to describe the path you will take your members on because its really simple to understand what path your members will go on when you understand how people climb Mount Everest!
This is part of a 15 episode series which after you will have everything you need to launch your membership. I am going to cover it all, leaving no stone unturned.
There is a workbook that goes along side this series as well which you can get here: Get The Workbook
We move onto Tech, membership tech is something that a lot of people spend A LOT of time over and I don’t think you need too.
I know why you do though, I don’t think it will surprise anybody either when you hear this podcast.
It’s been a lot of fun creating this podcast series for you!
This is part of a 15 episode series which after you will have everything you need to launch your membership. I am going to cover it all, leaving no stone unturned.
There is a workbook that goes along side this series as well which you can get here: Get The Workbook
Discover how to find out everything you need to know about the members you want in your membership. In this episode I will walk through step by step how you can find out everything about the members you want, how to know what to solve with your membership & how to start building authority in your niche!
As an added bonus I also give you some questions you can ask that don’t make you like spammy, that will build your confidence and also help you build your dream membership!
This is part of a 15 episode series which after you will have everything you need to launch your membership. I am going to cover it all, leaving no stone unturned.
There is a workbook that goes along side this series as well which you can get here: Get The Workbook
Do you take profit first in your membership?
No, you should!
Don’t worry I didn’t either until I read the book Profit First by Mike Michalowicz
The results changed how I was able to run my business, plus I was able to grow faster and I LOVED my membership more because of what he taught in this book.
I had to get him on the podcast to talk about why membership site owners should take profit first!
Mike is a powerhouse, creating so many books to help who are the real superheroes for him…… YOU the small business owner!
Mike shares:
How he learnt it is not about making loads of money
How profit first can change your business
Why most business owners don’t know what to focus on!
Why is culture so important in a membership?
This is my favourite membership topic to cover & I don’t think people give this enough thought.
Looking back over how I built a very successful membership culture was the KEY reason for success in that membership, which is why I am so passionate about it!
This episode I will show you how to define the culture in your membership & also your core values so you can attract the right people and build a wildly successful membership!
Over the next 15 episodes you will have everything you need to launch your membership. I am going to cover it all, leaving no stone unturned.
There is a workbook that goes along side this series as well which you can get here: Get The Workbook
Open or Closed?
Will you be running and open or closed membership? This episode will cover what an open or closed membership, the pro's & the con's of these types of membership and why I am using a hybrid membership model!
How are you finding this series?
Over the next 15 episodes you will have everything you need to launch your membership. I am going to cover it all, leaving no stone unturned.
There is a workbook that goes along side this series as well which you can get here: Get The Workbook
Wait there are different types of a membership?
Yes there are! We are going to delve into that in this episode and cover all the different types of membership that there are in this episode so you will know what type you are going to build!
How are you finding this series?
Over the next 15 episodes you will have everything you need to launch your membership. I am going to cover it all, leaving no stone unturned.
There is a workbook that goes along side this series as well which you can get here: Get The Workbook
What is a membership?
You may have an idea what a membership is already? This episode I share examples of some memberships you might have seen or even be a part of yourself - some without even realising!
The next episode we start to build out what the different types of membership there are and what type of membership you might want to build for your membership.
Over the next 15 episodes you will have everything you need to launch your membership. I am going to cover it all, leaving no stone unturned.
There is a workbook that goes along side this series as well which you can get here: Get The Workbook
Over the next 15 episodes you will have everything you need to launch your membership. I am going to cover it all, leaving no stone unturned.
There is a workbook that goes along side this series as well which you can get here: https://www.themembershipmastery.com/15stepsworkbook
Remember if you share this series with 3 other people you can get my pricing calculator for FREE! When you download the workbook you’ll get an email with the instructions on how to do that.
15 episodes, everything you need….. this first episode starts with why people actually start a membership and I also share the hidden benefit that you might not know yet about a HUGE benefit you will get when you start yours!
Ever thought about a membership? Maybe somebody has said you have to do a higher priced or higher ticket membership?
Laurel Portie is here to explain how she used a lower priced membership to grow her business and her life & have a great life built around her business. If you have been thinking about memberships and want a really good example of how using a lower priced membership can explode your business growth.
We cover:
- Why you cap your membership numbers & why you chose to do the lower priced membership model?
- How your background in TV advertising gives you the upper hand for marketing?
- How to make content people actually want?
- How using a small $ you can get people to consume your content?
- Why did you create the lower priced members?
- People buy other higher ticket items and then use your content after this?
- What do you have inside your lower priced membership? How can somebody replicate this method?
- Laurel Portie gave so much information & value on ads, how to use a membership to grow your brand and give massive value to your clients.
Todd Brown has been helping people get more customers for years, like over 20 years experience… I thought he would be great to get onto the podcast to show people how to get more customers.
Todd went deep on what it takes to get attention and then turn that into sales online, something I think you will all want to know.
We broke down the difference between marketing and selling….
How to start with the big idea that is compelling then what you do from here & break this down - this was one of my favourite parts of the podcast!
To get in touch with Todd visit learnfromtodd.com
You have probably heard before oh you need a sales funnel? You might have even nodded along like oh yeh I know…. While in the back of your mind thinking ‘What the hell is a sales funnel??’
Don’t worry! There was a stage in everybody’s digital life where they also didn’t know what a sales funnel once, I think a lot of guru’s have to be held accountable for making these sound like some mythical Harry Potter style beast too…. They really aren’t.
All they are are the stages your customer is at & then the content or action you need to perform at that stage…..
I’ve done this podcast episode to keep them super simple so you never have to worry again!
Download the flowchart here
I’m sure you have this question, how do you be authentic? How do you build authority? While still feeling like you! It’s a question my audience is always asking me, I reached out to Dana Malstaff from Boss-Mom to get the answers.
Dana is one of my favourite people, I heard her on the Amy Porterfield podcast talking about what she does to grow her Facebook group and was blown away by how good she was.
Boy, I was in for a shock at everything else this lady can do! This episode is one that I loved recording, Dana gave so much value on so many topics that I know you want to know from how do you be authentic and create authority? To growing a Facebook group, her group has 50,000 members in it! To running a successful membership.
I’m going to go out on a lim here and say I think every membership site owner no matter what stage you are at should listen to this podcast.
If you want to connect with Dana then:
Boss Mom
Nurture to convert
In this episode I speak with Jenny, who has a super duper successful membership where she helps Etsy store owners get more sales and really scale their business. Here’s a fun fact, she’s so successful at it that her member’s have to leave her membership because they get too many orders and cannot cope! How cool is that?
This hot seat session we speak about the things she can do to serve those members in scaling their businesses and a few other things!
A good business is built on solid foundations, foundations that allow you to scale the business and be able to move to the next stage with confidence. That’s what this episode is all about, I have a master at helping people build their businesses the right way Angela Henderson who will share her 7 profit pillars.
You can work through these in your business to see what your business has and what you need to work on.
The 7 profit pillars are:
1 Perfect profit profile - validate product, clear messaging
2 Conversion website
3 Money maker map
4 Turbo powered email list
5 Simplified sales funnel
6 How bring on your team
7 Understand your productivity and profitability
If you want to find out more about Angela Henderson you can check her out:
Angela's Website
This episode is all about content and how much you need to launch your membership. I decided to do this episode as I came across a post in a Facebook group where somebody was asking this very question and thought that it would be a great addition to the podcast line up.
I cover:
Reason why people leave
How much do you need to launch
Where your members are on the journey
What they need to get to basecamp 1
How do you get them there
I usually always ask the question ‘If you only got paid for results what would you be doing’ this interview was the first where Tom actually does get paid on his results, he charges his clients for sales!
In this episode we cover all things YouTube and how is can be effective for your business.
Topics we cover:
Why he only gets paid on results
What people misunderstand about YouTube
What makes a really good video
What the process for creating YouTube ads is
What niche they work best in
Where to send traffic
What to do to get a result in your ads
Tom's Website
Amy has a huge passion 900 million people who life their life without focus, she wants to create some resources for people to learn from and build upon her amazing amount of podcasts she’s recorded.
We spoke about:
How to speak with your members to make it focused on your members
Going into why people share what they are getting from your content
How to find the language in which your audience are using
Today the world moves at a crazy speed and its easy to get caught up in the newest fad or trend but how do you stay productive and smash your goals?
That is what Steph from Steph Socials is all about! She shares in this episode:
Her process behind being more productive
How to stick to her vision
What is her biggest lesson launching products
Her instagram growth tips
What to communicate without being salesy!
Follow Steph on Instagram
Angie is a bundle of pure energy, I loved chatting through all things tech, marketing and so many other topics!
This episode she gave advice on so many different things:
How to turn your ideas into income streams
How to validate your offer
How to make sure your Facebook profile is optimised for conversions
How to find what your audience is actually struggling with
How to make it super hard for people to not do business with you
Connect with Angie
Angie's Website
Angie's Blueprint
In this episode I go through a 5 step process to create a profitable membership within 5 days.
This is broken down into
Day 1 Who
Day 2 Solve
Day 3 Tech
Day 4 Market
Day 5 Beta
It would be great to have some more ideas for episodes to create email ryan@themembershipmastery.com
Joe Fier is a powerhouse of marketing, not just that but a totally amazing human being who I love I have so much time for and on this episode he was a total gent!
In this episode we cover:
- How did the partnership with Matt come about?
- What surprised you most about being in the partnership?
- What do you like about memberships?
- What impact has building relationships done for your business?
- The process being working in your genius zone!
- What makes you feel inspired?
- If you're starting out whats the best way to build your audience?
- What’s your advice for people who feel they are in imposter in their niche?
Where to find Joe
Podcast
Facebook Group
This episode was an emotional one, Leisa opened up and shared everything there was nothing filtered out here.
She spoke about her story which started with tragedy and how that has impacted her and her business and what it led her to ultimately do.
One of the reasons I really wanted to get Leisa on was she is really good at highlighting when to invest in your business, she also knows a thing or two about getting people unstuck which she goes into.
This episode was great to record and I am so glad she shared her story.
I hope you will get something out of it.
Membership tech is a big business and it takes people a lot of time to choose between what they want to use. I spoke with John Lint on this episode about 10xpro which is the software I use and love!
In this episode we cover:
How he got started and why
Why an all in one solution was so important for him
What kind of website you need for your membership
How easy 10xpro is to use
Why he values customer support so highly
The best feedback he has been given on 10xpro
How to build a membership
Plus a lot more!
If you want to find out more about 10xpro click here.
Paul's a great guy, his story about his membership is great and one you should all hear and take inspiration from. He literally started on this path with a conversation moaning the his wife, which has led him and his curiosity and just a have go approach to building a pretty amazing membership - he shares it all in this episode!
We cover:
Why did you decide to do a membership website?
What has been your biggest surprise over launching your membership?
How did you decide what to put inside of the membership?
3 things that cause procrastination
One Q people often struggle with is building an audience, what was the process behind how you built yours?
Connect with Paul
This is another one of my favourite types of episode to record, a hot seat! I love doing these getting into the nitty gritty of your memberships and what can I give you that moves the needle for you!
Today was no exception….
We spoke about:
Getting Joels engagement up
Getting people to find out about his paid program
How he can create amazing testimonials
Plus a lot more!
This was a cracking episode to do with a funny and very nice guy!
Another hot seat session with a really fun lady, we go deep in this one into putting together her membership in a way that really will engage the audience and break down some ways to market her membership.
I really enjoy these hot seat sessions and they are a great way to test my skills and also share with you guys actionable real life examples of what to do when you face a challenge with your membership
Do you have any idea how to build an email list?
Where you even get started, like what do you use for a lead magnet?
Then where do you send them?
How do you know if that's any good?
This is one of the topic's Russ is a master at, I mean seriously good like ninja level good. Working with Neil Patel & Ryan Deiss, he's built some huge followings.
In this episode he gives solid actionable advice and after he's told you how to build a list he even tell you how to get the emails opened!
I LOVED chatting with Russ!
To get on the CLIKK - Click here
Carrying on the theme of bringing you hot seat sessions with people who have a membership who are stuck, I help them get unstuck.
Wendie is a lovely lovely lady, she's got a membership which helps people and it was a pleasure to delve into her business and see how I can help her.
In this one we cover:
What her membership is
What she wants to do
What that could and should look like
If you are wanting to get one of these free then join my Free Facebook group and let me know you want a Hot Seat
Are you one of those people that everything has to be perfect before you’ll release anything?
It’s killing your growth!
If you want free launch training go to: www.themembershipmastery.com/launch
- Change the goals
- Accept the fear it’s boring, press send
- Are you being rational? Challenge your thoughts!
You’ll never be perfect ever! If you focus on perfect it will get boring, feel the fear have a word with it and do it anyways! I mean I know your scared of failing - but right now your getting no results making it perfect so why not launch and see what happens? Take that road 😉
Hot Seat (23mins) with Hannah Drake
This is one of the first hot seats I have recorded to share with you.
I'm pretty sure that a lot of people watching this will be in the same position as Hannah, you will be able to relate.
Hannah came to me because she wanted some advice on where to start?
How to start a community?
What platforms to use?
In this 20 minute call we go through Hannah’s big challenges.
How to start the community
What is her niche and how to make sure your niche is right
We also go into how to foster the community.
I loved speaking with Hannah, she’s got an amazing idea and I cannot wait to see her progress over the coming weeks and months.
Master Your Membership - Free Facebook Group
Have you ever wanted your Facebook group to be rocking? Like proper rocking....
I'm talking engagement through the roof, comments, likes you name it!
Well that's what Ryan Bowles is going to detail out in this weeks episode of the podcast!
In this episode we cover:
Why you need a Facebook group for your business
The process behind growing your group
What successful groups have in common
The mistakes people make with their groups & how you can avoid them
How to increase engagement
Resources
Ryan's Facebook
Ryan's Group
In this episode of the podcast I speak with Dave Miz, Dave writes email sequences for Russell Brunson. Which means when he talks about email marketing you listen!
In this episode we cover:
How to create successful email campaigns
How to format your emails
What is a good open rate
What emails work best
What tools you can use to help
Some of the biggest mistakes people make
What is the best way to build an email list
Resources
Dave's Website
Master Your Membership Facebook Group
This episode is all about whether you need a lot of time spent inside of your membership or whether you can run it with the time you have available.
One thing I don't hear people mention often enough is their time, some people already have a business, life, children and we want to do a membership business so we can get more freedom - some might be to leave their job, some might be to move their business into a membership. We have to think about the time we have to work on this business. I will make this really easy as well :) if you have loads of time you will be able to do more mastermind coaching style memberships where you have calls with your members one on one or in smaller group and give that more done for you service.
If you don't have that much time then you will not be able to do that, it’s totally fine as well its just about being honest, if you have less time you will be better building the content to be less on you - so you might drip feed the content per month and have say one Q&A session per month or you might do a course at the start which is already recorded then have a membership where you support in terms of maybe one expert interview a month or hot seat then a Q&A session.
In this episode of the podcast I speak with Heather Thatcher from https://heatherthatcher.com/
Heather was a great guest who delved deep on what stresses membership site owners out, have you ever felt you are doing everything right why isn’t it working? This is the episode for you! Heather gives so much in this episode on how we can reduce stress, what we can give away for free & so much more!
I think this is a cracking episode!
In this episode we cover:
What makes you feel inspired?
I know your mission is to stop people feeling stressed out, I know content is a big issue for so many people why do you think people stress so much about content?
I know you struggled before with the what to give away for free and it wasn’t working for your business what changed?
There was so much actionable advise in this episode that you can use straight away! Let me know what was most useful for you?
Resources
Heather’s website
Join the FREE Facebook Group - Master Your Membership
What do you need for your membership at what stage?
This came from one of the members of the group wanting to know at what stage do you need what? I have made this really easy to follow PDF as well inside the Facebook group - Join the group here
I have broken this down into the stages: Build, Launch, Scale…
Scale 🏗️
Feedback: Get the feedback from people who bought, so you can implement the feedback going forward!
Sales Plan: What is the plan for sales going forward, always open? Or closing and launching again?
Serve Members: Get helping those customers!!
Content: Create the content for the paying customers
In this episode of the podcast I speak with Carrie Green from The Female Entrepreneur Association
Carrie is a remarkable young lady who has conditioned herself for success, worked on her limiting beliefs which lead to her proudest moment of publishing her book & actually spotted her book in a local bookshop - imagine how great that would feel?
This was a great discussion that I really enjoyed, it was amazing how we both loved giving ourselves thinking time. Carrie also said 'Action is the route to clarity' which is a really key quote!
In this episode we cover:
The process behind a success business
How to not let fear stop you
Maximising your time & why she started a membership business
How fear holds you back
Keeping your customer engaged & what she puts inside her membership
What Carrie's goals are
I think this is an episode any want to be membership site owner or membership site owner will get a lot of value from.
Resources:Carrie's Website
Join The Free Master Your Membership Facebook Group - Click Me
What do you need for your membership at what stage?
This came from one of the members of the group wanting to know at what stage do you need what? I have made this really easy to follow PDF as well inside the Facebook group - Join the group here
I have broken this down into the stages: Build, Launch, Scale…
Launch 🚀
Gather ideas: This is when you are just thinking about your membership, collect your ideas in somewhere like a notebook or Evernote.
Join groups in your niche: Join some groups in your niche on Facebook, Reddit etc… this will help build your knowledge of the market you want to go into.
Autoresponder: This is where you collect emails to build your list, a lot of the emailers like Active Campaign have a CRM system built in as well
Website: A website! Then you can build a page to send people to collect emails, to create a blog, podcast etc…
Payment provider: You will need to an account with a payment provider to collect your payments, Stripe or Paypal are your best bets here and they can handle recurring payments!
Ever seen or been involved in a challenge? You will know the crazy engagement that they get, which gives you so much power as a membership site owner or want to be owner.
That’s why I wanted to get Heather Remec on the show today, Heather is the queen of challenges and has some amazing results for her clients. This episode is a cracker as Heather really shares some expertise on this topic so you can nail your challenege!!
Proudest moment working with a client who was a teacher and has moved into the online space and she was able to make $200,000 in one month from challenge & really scaling up her business!
In this episode we cover:
- What is a challenge?
- When are they best used?
- How do you set them up for success?
- How do you market them?
- Whats the best follow up after?
- What have successful challenges you’ve worked on had in common?
Heather's Website - Click here
What do you need for your membership at what stage?
This came from one of the members of the group wanting to know at what stage do you need what? I have made this really easy to follow PDF as well inside the Facebook group - Join the group here
I have broken this down into the stages: Build, Launch, Scale…
Build
Gather ideas: This is when you are just thinking about your membership, collect your ideas in somewhere like a notebook or Evernote.
Join groups in your niche: Join some groups in your niche on Facebook, Reddit etc… this will help build your knowledge of the market you want to go into.
Autoresponder: This is where you collect emails to build your list, a lot of the emailers like Active Campaign have a CRM system built in as well
Website: A website! Then you can build a page to send people to collect emails, to create a blog, podcast etc…
Payment provider: You will need to an account with a payment provider to collect your payments, Stripe or Paypal are your best bets here and they can handle recurring payments!
The clearer you are on what you want and what you want to achieve the better results you will get….
This episode is another interview which is full of gold with one of the best marketing brains out there in Rich Schefren.
Rich Schefren has a wealth of experience in marketing, strategy and just good business sense. He speaks a lot of sense and gives so many really good advice.
The main topics are:
- How to plan out a strategy for your business
- How can you get a following from scratch
- What advice for people with a small email list
- How to engage your audience
- A great episode with a serious player in this space!
Rich's website
It's important to know why people join memberships in the first place, why I hear you say?
Well.... when you know why people join memberships it allows you to keep that front on centre of your business, it also makes selling your membership easier.
Which is the bit we all hate isn't it?
Or just me? 🙅
⚠️Warning⚠️: I mention Liverpool winning the league in the video!
I will put them below, I want to make sure I give you value and you get the most from my content!
People join for:
- To get a problem solved
- To get educated to increase their status
- To get a result
- For software access
- They want to be around 😎 people like them, you know who get them and understand them! (in any niche!)
Want to join the Facebook group? Click here
James Schramko - Superfast Business
James is a hero, legend, superhero in this digital world & what he knows it on an insane level. I’ve been a big fan of James for years and have learnt so much from him.
This episode is full of gold from one of the masters of memberships and all things digital & coaching.
We cover some amazing topics in this episode, such like:
How to design a business that suits your life talking about routines
How to pick a lifestyle that suits what you want to build
The biggest lesson James has learnt over many years of doing this
The common misconception membership owners do when putting things inside the membership
How James started a membership with ZERO content and put one feature in it!
Tech tech tech what the solutions have looked like over the years and what James is using now
The one thing James would tell you to do right now to get results
James Website
10xpro
I am going to share with you types of lead magnets you can use that will work!
If you don’t know what a lead magnet is then it is a freebie you give to a potential customer in exchange for their email. You should be telling everybody about it, everywhere!
The question I get asked the most is...
‘What should I use for my lead magnet?’ You seen loads of different PDF’s, videos, checklists…
I am going to detail some of my favourite examples of lead magnets, so you can get some inspiration for your business.
But first we shall talk about the 7 rules all good lead magnets follow….
Let’s go through the top 7 rules….
1) Specific
2) Easy to use
3) Targeted
4) It drives action!
5) It solves a problem….
6) You get it to them quick!
7) FREE!!
Lead Magnets
I don’t want you overthinking this, I want you to be able to make your decision on it then move on to helping your customers…
Before I do give the examples though I know some people will ask…. How do I know if the conversions I am getting are good? I am not going to give a figure here. I am going to say test, test, test!! Get one lead magnet, let it run for a while then look at running one side by side and seeing what gets the best opt in!
Let's chat about the lead magnets…..
1) Cheat sheet
2) PDF guide
3) Discounted first box
4) Free trial
5) Video Training
6) Challenge
7) Quiz
8) Free course
Which one are you using?
Avoid the mistakes many make so you can create content & products people want - Matt Rizvi
Matt Rizvi of Strategic profits is a beast of creating content and writing copy….. he hustled his way to being a copywriter at Agora financial (one of the best copywriting companies out there - they sell in the billions!)
In this episode we go through:
(13.01) Why story is so powerful and how you can use it in your business…. How you can write good content and copy….
(21:36) The mistakes Matt has not only done but why they bombed….
(31:19)The tools you can use to help & some hidden gems to help you….
(34:57) What level your copy should be at
(35:32) How you can plan out your content & copy….
(38:43) How you can actually write the copy
This episode will help you write better content, tell better stories!
www.strategicprofits.com
Whether you are thinking about a membership or already launched there's some great tips in this episode!
Retention is so important in your membership, I think more important than sales! Why? Because you've already done the hard work to get people into the membership.
Retaining more members will build fast & get more results for your customers!
In this podcast I cover some of my favourite retention strategies and how to onboard properly in the first instance (which helps retention) & what your community can do initially to make the experience a good one - first impressions count!
The list of retention strategies mentioned in this episode are:
- Connect members to other members
- Reward people publicly
- Survey!!! Must have action with it!
- Accountability
- Checklists
- Contests / challenges
- Live Q&A
- Forward plan - build suspense what’s coming next month is….
- Meet ups / groups
- Gamify - badges, certificates, rewards
- Think about what the movement is - Russel Brunson does funnel hackers, 2 comma club, look at what other industries/companies you stick with do and apply them to your membership
Additional things which people don't do enough of!
- Email out members highlighting content
- Exit survey / cancel page
This topic came about from a member of the FREE facebook group - to get your questions answered click me to join the group.
In this episode I speak with Steph Taylor.
What struck me is how Steph understands people, she goes deep on that in this episode....
Why & how to survey your audience, which will help your launch.
Why you should start content 90 days before your ready to sell a product
Steph was a a great guest, was so much fun to chat with and I think you will have a great time listening to this.
Steph's resources
Website
Podcast
Want a free launch plan for your membership? You can get the free course - Click me
Do you ever feel like there is too many things you have to do inside your business?
There is content to create
Customers to get back too
Plans to make
Websites to build
It gets draining! I know I've been there, which is what I wanted to talk about in this podcast.... giving you 3 rules to focus your membership around.
Doing these 3 rules will help streamline your business. Keeping the blinkers on to focus on what you need to do to get traction.
These rules, in my mind will never change EVER!
When you have solid rules like these which are strategic they'll never go out of fashion and they will always work.
In the episode I mention a free launch course which you can get access to here: http://www.themembershipmastery.com/launch
In this episode I speak with Nehal Kazim from Adpros.com
Nehal Focuses on building out ad campaigns for direct to consumer subscription companies
We cover:
How he switched between the sales person and the technician and how he eventually built out a team - even being a control freak.
How he designs things to fail quick so that he can then delve in and change quick.
There’s a significant cost to trying to get everything perfect, you need to overcome it. There are many ways to overcome it which Nehal gives a few ideas on.
Nehal has clients that spend thousands and thousands of $$$ on ads. He has clients spending $300K a month on ads!! He details his process, can you spend a 1$ and make a dollar!
Did you know that the screenshots people share in groups are often fake?
Some of the things Nehal said which I loved are…..
‘Whatever you think perfect is, it won’t be that!’
‘Think more in directional goals instead of metric focused goals’
‘The quality of the video doesn’t matter right now, it’s all about the content’
ROAS - Return on ad spend
I am a self confessed tech geek... I love it! It allows me to save so much time, get more done and be more productive.
This episode is all about that, I share my favourite tools with you...
Get the list of my tools here
I cover the tools I use to find emails from websites.
How to find keyword ides
How to send selfie videos which engage with your customer and increase open rates
Also which app will turn your emails from the place you hate going inside to a place which you enjoy and become more productive with....
Many people will feel like Megan, making headway.... climbing the corporate ladder...
But when they actually ask themselves if they are happy? If they are honest? They won't be....
Megan realised this, realised she had a purpose much greater than climbing the ladder. Megan quit her job and started coaching people on health and wellness....
Megan's energy is infectious and she's on her way to building a great membership website.
In this episode we talk about how Megan doesn't overwhelm her members, giving them bitesize information.
We cover the launch of her membership and how she is focusing on feedback from the members to give them what they need.
One of the observations I made. Megan knows her market, she watches them then simplifies what they need. Your audience might not know what they need, Megan does a great job of simplifying their need.
Megan's Website
Subscribe on Apple
Top 5 books which made me more successful
Are you like me and a love a good business book?
This is one of the reasons I decided to do this podcast, it’s one of the most requested podcasts. I get asked about my books all the time, I am on a mission this year to finish 40 books (currently on 16).
I go through my top 5 books, let me know what your top 5 books are?
Let me know if you have read any of mine and what you got out of them.
Get access to the FREE Facebook group
In this episode I speak with Misty Phillip from Rocket Podcast.
Misty was like a lot of people, she had spent a lot of time bringing up her boys in fact 20 years!
She homeschooled them, when it was time for this to stop she had to find something to keep herself busy..... her words!
Misty said to me 'She would drive her boys crazy!' She turned to blogging, which then lead Misty to a very popular podcast.
The podcast grew and grew and hasn't stopped growing, then it hit her? Hey, if I can have this impact I bet others can too.....
She gathered a bunch of people together and helped them with their podcasts!
Misty has recently launched her new membership website Rocket Podcast. This website is to Learn, grow and launch a podcast.
In the episode we cover how she got started, why and go into the launch of this membership. Little note here, Misty smashed her members goal of over 30%!!!
We also cover how having a smaller initial launch is better in the long run.
If you want to contact Misty you can here:
Rocket Podcast
Misty's Website
Want to master your membership? Then check out the FREE facebook group.
Join the FREE Facebook group
Do you want to be able to have 1,000 people on your email list?
In this video I am going to show you exactly how to do this....
All you need to start building a list is 5-10 people and ask them the three questions I have for you in this video....
This is tried and tested and it works....
Join the FREE Facebook Group
Zero to 12 million in Turnover.... Evelyn Weiss
Today's guest is so good with Facebook Ads & started over ten years ago...
An expert at writing copy, with an impressive story, which includes increasing a jewellery store's sales, working in a company which she helped grow to an impressive €12,000,000 in turnover...
Evelyn Weiss from Conversion Blueprint.
Evelyn Weiss gives good actionable advice on what you should do to focus on your market.
How to be authentic with your market
How to Build a relationship with your clients
Evelyn also talks about why ads converting now don't have too polished, she speaks about how an advert converting well was not perfect.
Evelyn also gives her one big thing she would give you to be successful now....
This is a great episode from such a great lady.
If you are a coach or course creator Evelyn has a great group to check out - Evelyn's Group
The 1 way to build your email list?
In this episode I detail how with 5 people you can start to build the email list.
This is something that we have all struggle with isn't it? How do we start? What do we do people we interact with?
It is broken down into a couple of steps in this podcast so you can follow the steps to be able to build your email list
After listening to this episode you will be armed with the skills you need.
www.themembershipmastery.com
In this episode of The Membership Mastery, I speak with Chris Tuttle.
Chris is a expert at using digital services to enable non profits to get the greatest reach.
We speak about how he is coping with the current situation, helping his clients & the plans for the future.
There was some amazing insights in this episode for any business owner to implement into their business.
Visit Chris's Website - Here
Don't forget to leave a review on iTunes!
Why email is so powerful in your business?
I don't care what anybody say's, email rocks....
It's the best thing, like ever....
If you build an email list the right way it will be one of the best assets in your business.
It has so many positives.
Being able to build a relationship with your customers
People often check their email, you get into their inbox
It's not expensive
It allows you to drive traffic where you want to send it
Why wouldn't you love that?
Want the top 3 ways to get all the sales you'll ever need? Visit The Membership Mastery
Do you want to overcome overwhelm, achieve greatness? All on your way to a million dollar impact?
In episode 8 of the Membership Mastery I speak with Rowan Wiechmann.
Rowan spent a long time in the military where he learnt about himself & how to be an effective leader...
He shares all in this episode...
How he left the military, took a corporate job and felt like a square peg in a round hole, we can all relate?
Then starting a media agency, until realising his true calling.
Rowan now helps people become high performers, he does this with his 5 pillars....
He reveals the 5 pillars in this episode and lifts the lid on what it takes to achieve success.
Rowan's Facebook
Rowan's Instagram
Thank you for listening!
In this episode of the membership mastery, I will explain why you should drop the focus on branding and focus on the product to get the results you strive to get.
A great businessman once said that a good brand can not sell a bad product, not for long anyways! Story of apple and Steve jobs fascination with product.....
He was so obessed with product and you should be too because product will always win over branding.....
When I mention branding I don't mean marketing, I mean having a fancy logo or fancy styling on your instagram.....
Are you overwhelmed when it comes to building an email list?
You are not alone, there are more people overwhelmed than not, it doesn't have to be that way though.
In this video I break down the confusion around how to build your email list....
Keeping it simple and to giving steps to take to get building a list today.....
www.themembershipmastery.com
In this episode of the membership mastery, I will be showing you how you can find all of the content ideas you will ever need!
Do you want to be able to find all the content ideas you will ever need?
You do?! It’s a lot easier than you think, you dont need to make it complicated you just have to use a few tools that are already there!
With this episode you will be able to create content ideas for the next 6 months at least!
Do you watch videos and wish yours could be that good? Or read a blog post and think grrr that looks good? It used to stop me wanting to create it too.
I think we all do! But guess what you already have everything you need to create content which people engage with! Don’t believe me? The episodes you are interacting with! The second one was recorded on a iPhone with an Evernote note with the content points on!
It’s had nearly 4000 views at the time of this, so tell me why can’t you do it too? On a brand new page on Facebook
You already have everything you need! I know people get caught up that it has to be perfect but it doesnt - just start hit record or type.
In this episode of the membership mastery, I’ll working through what you can do to start building your membership.
Don’t worry, there will be no fancy acronyms here, just good solid advice!
Want to know the top 3 things you can do to get all the new member sales you’ll ever need? Head on over to The Membership Mastery
You’ve got a deep passion for a topic haven’t you? You know that you can help people?
With what you are teaching but you just have no idea where to start?
Do not worry at all, many people don't and there is so much information out there it can feel like you have zero idea where to even start but if you stick with this training to the end I will solve this for you. In a matter of a few minutes you could be starting.
How would that feel?
Do you know how to price your membership? Everything you need to know....
In this episode of the membership mastery, I am going to solve the questions you have around how to price your membership and online products...
This is a question that so many people ask me, it is almost on a weekly basis....
Everything you need to know is covered in this episode....
After you will be able to work out how much value you offer your customer, then you will know how much you can charge for your services!
In this episode of the membership mastery, I am going to detail the most important lesson to build your membership site - that is never spoken about!
Are you ready? You’ve got this amazing idea, you want to build a membership site but where should you start? Whats the most important part to start with?
I’ve been there & what I am going to go through in this episode will make or break everything…..
In my Betfair trading community site we started this business because of the problem in the industry that people weren’t helping each other, worse than that people asking questions were ridiculed over the internet…. I started Betfair trading community because I wanted a different culture to be part of…. And looking back its changed the game because the culture we created has flown through the business and has been the key to its success….
In this episode Ryan will go through why spending more time thinking about this to start your business will enable you to:
Craft your message easier
Create better content
Make it easier to hire people and manage them
This is the episode which will help you with this!