Wedding Industry Insider: Recent Episodes
Eddie Babbage: Wedding Technology Entrepreneur
Joe Rogers built his business planning weddings for gay couples who had no template to follow. Then a call from a straight bride shifted everything.
During this great interview, Joe shares what it was like to come out as gay while starting his wedding planning business. He also talks about shifting his ideal client persona to include straight couples. Then, we get into advertising, and Joe reveals a controversial decision that he's standing by (even if he can't say for sure that it paid off).
All this and more on this week's brand new interview.
Want more from Wedding Industry Insider? Check it out!
Wedding content creators: a valuable vendor, or just another person to manage? As wedding planners, we know that the demand for content creators is growing. But how do you work them into your planning flow, and how do you find ones that elevate weddings?
Today’s Wedding Industry Insider is all about wedding content creators. This is an episode we’ve been so excited about, especially since we realized that content creators aren’t a passing wedding trend. They are here to stay, and they can make a big impact on how couples remember their wedding day.
What does that mean for wedding planners? We’re not only making space for these pros, we’re learning how to sell their services. Today’s interview is the perfect launching point.
A Wedding Content Creator Tells AllOur guest this week is Reagan Teel, the founder and lead creator of Unveiled Content Co. She’s breaking down the biggest selling points of content creation and revealing the biggest ways your wedding planning business can benefit from this modern-day service.
How content creation actually works (and what it costs!)How can you sell your clients on content creation if you don’t know how it works? Reagan shares how images and videos are captured, delivered, and packaged. This is huge for you to know, because understanding the logistics and pricing of content creation can prevent you from hiring inexperienced “pros” who may oversell and underdeliver.
Should this replace photographers and videographers?We’ll go on and give away the spoiler for this one: NO, content creators are not a replacement for professional photographers or videographers. But there’s more to it than that. Reagan explains why the right vendor team influences the types of bookings she takes, and how she structures her pricing as a content creator.
What makes a great wedding planner?Eddie asks Reagan an insightful question: what does she love about her favorite wedding planners? And she’s got lots of great answers. Hear the question that wowed her as a bride, and the small detail that wows her as a vendor.
And that wow-worthy small detail? It’s all about making social media marketing easy, and Timeline Genius gets you there faster with true polish.
What to expect from wedding content creatorsReagan shares all her content with all her vendors, so you can include it in your wedding planner content strategy. But here’s the catch: if she’s hired by the couple, that’s who she’s capturing content for. So don’t expect the content creator to shadow you as you work, but you can look forward to some exciting content to share.
Interested in content creation that’s all about your wedding planning business? Most content creators (including Unveiled Content Co.) also offer packages for wedding pros, so you can hire someone to shadow you throughout the wedding, making exclusive content just for your business.
Reagan Teel’s #1 advice for wedding plannersReagan has found major growth in a competitive market, and she’s sharing the challenges and leaps of faith that brought her here. Listen until the end to discover the encouragement she shares with fellow wedding pros who are putting in the hard work.
More from Reagan TeelTo hear our full interview with Reagan, you can press the play button above. And be sure to subscribe to our podcast in Apple Podcasts, Spotify, or wherever you listen!
We want to say a special thank you to Reagan for sharing these insights with our Timeline Genius community.
Reagan is proof that new pros can find success in saturated markets, even without a roadmap. We hope you take her advice and run with it.
Show Notes: + Be sure to follow Unveiled Wedding Co. on Instagram here + You can also find them on TikTok here. + Questions? Get in touch with Reaganor Eddie + Want to impress vendors with your polished, thorough timelines? See what Timeline Genius can do for you*.
The post WII 194 – Content Creation: Everything Wedding Planners Need to Know (with Reagan Teel) appeared first on Timeline Genius Blog.
Are you finally finding your groove as a wedding planner? Maybe you’ve taken the leap into full-time planning, or you’re finally reaching some of your early goals. Or maybe you’re at a turning point in your life where you need your career to evolve with you.
This week’s Wedding Industry Insider podcast is for every wedding planner who is thinking, “What’s next?”
What is your next level? How can you realize even more growth without getting burnt out? How can you make your business work in your next season of life?
Creating a Wedding Planning Business that Works for Your LifeThis week our guest is Sam Sheehy, the founder of The Perfect Match Weddings. Sam’s joining us for a grounded and honest conversation about growth as a wedding planner, and how it feels to build a business in this dynamic industry.
From the mother-of-the-bride who asked why her prices were so cheap to the big change Sam made to percentage-based pricing, Sam’s walking through her journey as a wedding planner and how she moved her business with her through life changes, like leaving her PR career, planning her own wedding, and becoming a mom.
Keep reading for a sneak peak of some of our favorite moments this week!
How Sam Sheehy found her niche as a wedding planner (and how Covid-era weddings actually helped!)Starting a wedding planning business during Covid sounds like the easiest way to sink your career. But Sam found her niche during this time and created a business that worked for the times… and still endures today.
Sam’s story is a reminder that the timing you can’t control can actually become your biggest advantage.
The now-or-never moment when Sam had to choose between reshaping her business or allowing it to become a hobbyWhen Sam began preparing for motherhood, she knew her 24/7 dedication to work wouldn’t hold up. So she had a choice: reshape her business or let it fall to the side as a hobby. Now, Sam thrives thanks to a business that can run without her hands-on care. She enjoys being home with her baby while doing the work she loves. Sam’s going to tell us how she pulled it off (and some of the challenges she faced along the way).
How Sam built systems and a team that allowed her to take maternity leave without her business falling apart.Sam enjoyed a full maternity leave while her team handled the day-to-day of the business. Inquiries get automated responses while she’s at Disneyland with her family. And her wedding planning business still serves clients with warmth and operate in Sam’s signature style. It’s a balance you can achieve too, if you get the right systems and programs in place.
Why wedding planners can’t be a “yes-person,” and how to speak up when things won’t work.One of the hardest things for wedding planners to learn is that saying no is actually a service to your clients. Sam shares how she learned to set boundaries, charge what she’s worth, and be honest with couples when something won’t work… and why that honesty is what builds the best client relationships.
And… Sam’s #1 advice for wedding planners! Do you want happy clients? Set them up for success by laying out expectations early, creating clear contracts, and being clear about your role.
Inspiration from Sam SheehyTo hear our full interview with Sam Sheehy, you can press the play button above, or check out the interview on YouTube below. And be sure to subscribe to our podcast in Apple Podcasts, Spotify, or wherever you listen!
We want to say a special thank you to Sam for sharing these insights with our Timeline Genius community.
Sam’s story is proof that the next level is within reach, as long as you’re ready to build thoughtfully. We hope you take her advice and run with it.
Show Notes: + Follow Sam on Instagram here. + Interested in a wedding planner mentorship with Sam Sheehy? Email her here to get started. + Learn about Sam’s own wedding podcast here. + Questions? Get in touch with Sam or Eddie + Ready to reach your next level as a wedding planner? Timeline Genius can help get you there – start a free trial now*.
The post WII 193 – What’s Your Next Level as a Wedding Planner? (with Sam Sheehy) appeared first on Timeline Genius Blog.
You can spot AI content from a mile away… and so can your potential clients. And as a wedding planner, authenticity and connection matter. But how can you create engaging content that doesn’t weigh down your workflow?
The secret might be in one of the world’s oldest art forms: storytelling.
This week on Wedding Industry Insider podcast, storytelling strategist Akua Konadu joins Eddie for a thoughtful conversation about embracing authenticity, standing out amid AI-generated noise, and safeguarding your productivity as a wedding pro.
Whether you’re a master of storytelling or feel like you’re entering a whole new realm, you’ll love Akua’s honest advice and actionable steps you can take to use storytelling for your wedding planning business. Join us for this great episode and discover:
- Akua’s framework for storytelling that will help you enter a flow state as you create content for your wedding planning business
- Why your ideal client persona needs to be based on a real person (and how to create one quickly and thoroughly)
- How your story library will make it easy to create content that connects with your potential clients
- The key steps for sharing your stories, including knowing the purpose and finding the hook
- And… Akua’s #1 advice for wedding planners!
To hear our full interview with Akua Konadu, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!
We want to say a special thank you to Akua for sharing these insights with our Timeline Genius community.
Please take this information, act on it, and carry on the journey toward fulfilling your dreams!
Show Notes: + Want to discover your storytelling style? Take Akua’s quiz here! + Get a voicenote from Akua by DMing her on Instagram here. + Questions? Get in touch with Akua or Eddie + Once you stand out with your stories, it’s time to wow them with your workflow. That’s where Timeline Genius comes in. Start your free trial today*!
The post WII 192 – The Content Strategy AI Can Never Replace (with Akua Konadu) appeared first on Timeline Genius Blog.
Gavin Snyder talks about how he gave up full-time employment to become a wedding plannerDo you dream of taking your wedding planning career full-time? For wedding business owners, a “day job” can often seem like our lifeline, but it can also hold us back. Giving up a steady paycheck and relying solely on your wedding planning income… How do people take that leap?
If you’re juggling a day job and a growing wedding business, you’re likely wondering if you can “make it on your own.” This Week’s Wedding Industry Insider Podcast has steps you can take to ease the transition from full-time employment to full-time entrepreneurship.
Full-Time Wedding Planning: A Journey, Not a LeapFor Gavin Snyder, his journey to full-time wedding planning wasn’t a leap of faith. It was a series of steps. And in this week’s interview, he’s breaking down each step he took.
This interview is brimming with wisdom and joy. Gavin is the owner of Gavin Snyder Events and Evergreen Floral Studio in Jackson, Mississippi. He truly loves being a wedding planner and is eager to share how he found success in his local market and beyond.
Listen in and learn how Gavin slowly stepped away from outside employment as he grew his wedding planning business… and what he learned from those other jobs. We’ll also get Gavin’s advice for networking, gaining traction as a wedding educator, and opening a second business.
Here are some of our favorite highlights from this week’s episode:
How to admit to couples when you don’t know how to do somethingCan not knowing something actually boost your confidence?
Gavin talks about the value of admitting when you’re wrong. He’ll give you the right words to say to wedding planning clients, and how to make sure you’re always open to learning as a wedding pro.
Gavin’s encouragement when you start planning weddings at a low price pointEverybody has to start somewhere, and low pricing could help get your first clients in the door. After all, in the beginning, you just want to do the work, and you’ve still got your day job supporting you.
Gavin gives us encouragement for these early pricing models and how he eventually grew to charge enough to support him as a full-time career.
How networking outside of your local wedding market can help with problem-solving and growthFeel like everyone in your wedding network faces the same problems and doesn’t have any real solutions? Gavin shows us how to reach out to different regions and talk through ideas with industry pros.
This is also the roadmap that Gavin took to become an industry-leading expert in the Southeast and beyond!
Tips for choosing the right wedding industry conference for you (so you don’t waste your time and money!)Wedding industry conferences aren’t cheap… so you want to make sure they’re worth your time and money. The right one can transform your wedding planning business, and Gavin’s got tips for getting it right.
Learn why Gavin waited years before he went to his first conference, and why you may not be ready for this investment yet.
And… Gavin Snyder’s #1 advice for wedding planners!You’ve got dreams, and Gavin wants you to go after them!
To hear our full interview with Gavin, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!
We want to say a special thank you to Gavin for sharing these insights with our Timeline Genius community.
Please take this information, act on it, and carry on the journey toward fulfilling your dreams!
Show Notes: + Be sure to follow Gavin Snyder Events on Instagram here. + Questions? Get in touch with Gavin or Eddie + Before you go full-time, get your systems in place… get your free trial of Timeline Genius here* to start moving in the right direction.
The post WII 191 – Ready to Take Wedding Planning Full Time? Here’s How to Quit Your Day Job (with Gavin Snyder) appeared first on Timeline Genius Blog.
Luxury wedding planners have it all, right? And with so many high-end weddings, they have to be making high payouts too, right?
Well, not always. This is the story of Gabrielle Pinkerton, and how she ran her business $7,000 in the red. And it’s a valuable listen for anyone who wants to avoid costly mistakes as they grow their wedding business.
Gabrielle is the owner of Cause We Can Events, a Nashville-based wedding planning company that specializes in full weekend events. When the business gained traction in 2016, Gabrielle found herself in the luxury market, paying out big commissions and handing off the most fulfilling work to her team.
And she also found herself burnt out, underpaid, and running her business at a loss. When she ended 2024 with $24,000 in owner pay, she knew things needed to change.
This is where the story gets good: Gabrielle didn’t let this setback be the end of her career. And now she’s using her comeback story to help wedding planners run their businesses in a way that earns profits and avoids burnout.
This week on Wedding Industry Insider, Gabby Pinkerton is sharing all the gory details about what awakened her to her business’s financial crisis, AND she’s giving us the playbook for how she finally got it right.
Tune in and hear all about:
- Choosing employees and pay rates that work for your business and finances.
- Negative energy that can take over a wedding planning team.
- What Gabby learned from planning events for nonprofits and how she still supports organizations as a luxury wedding planner.
- How finding a unique niche led to more money… and how Gabby pulled off the rebrand.
- And… Gabrielle Pinkerton’s #1 advice for wedding planners!
To hear our full interview with Gabby, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!
We want to say a special thank you to Gabby for sharing these insights with our Timeline Genius community.
Please take this information, act on it, and carry on the journey toward fulfilling your dreams!
Show Notes: + Here’s where you can join Gabby’s YouTube community that’s all about growing your wedding business. + Follow Gabby on Instagram here. + This week, Eddie mentioned Alex Hormozi — here’s a link to Alex’s resource hub. + Questions? Get in touch with Gabby or Eddie + Don’t wait to boost your business’s efficiency — see what Timeline Genius can do for you*!
The post WII 190 – How Does a Luxury Wedding Planner Only Make $24k? (The Fall and Rise of Gabrielle Pinkerton) appeared first on Timeline Genius Blog.
What happens when a scientist becomes a wedding planner? They operate with strong SOPs and make decisions based on data. Today on Wedding Industry Insider, we’re talking about how you can run your business like a scientist.
Our guest Dana Kadwell has a degree in chemistry and physics, and a background in education. Still, when she changed careers to wedding planning, she had problems finding balance. Her son’s early life is a blur because she was so busy. She got burnt out as her business grew. And in Dana’s words, her business became her god.
But it didn’t stay that way.
During this heartfelt interview, Dana is walking us through her journey as a wedding planner and the changes she made to find balance and joy in her business. And a lot of it comes down to science.
Now with thorough processes, thoughtful goal setting, and data-driven strategies, Dana helps other event professionals through her company Hustle & Gather. Tune into this week’s episode as Dana lays out her most hard-learned lessons as a wedding pro.
Here are some of our favorite highlights from Dana & Eddie’s honest and insightful conversation:
- Finding your “line” for when and how you show up for your business and family.
- The steps Dana took when she first started hiring for her wedding planning business.
- How to connect with this generation of employees while still maintaining high standards for your company.
- How Dana found meaning in the wedding industry after leaving her teaching job.
- And.. Dana’s #1 advice for wedding pros!
To hear our full interview with Dana Kadwell, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!
We want to say a special thank you to Dana for sharing these insights with our Timeline Genius community.
Please take this information, act on it, and carry on the journey toward fulfilling your dreams!
Show Notes: + Learn more about working with Hustle & Gather here. + Questions? Get in touch with Dana or Eddie + Make Timeline Genius a part of your scientist-approved SOP!*
The post WII 189 – Dana Kadwell Has Wedding Planning Down to a Science appeared first on Timeline Genius Blog.
Wedding Planner Georgie Mitchell talks about cringey TikTok videos, flat-fee pricing, and why she doesn’t plan luxury weddings.
Feeling pressured to start planning luxury weddings? For many wedding planners, the luxury market seems like the sole place for growth and profits. But what if you don’t feel drawn to luxury events?
This week’s Wedding Industry Insider episode is perfect for the wedding planner who wants a path toward success that’s not intertwined with extravagant, luxury events. Our guest is Georgie Mitchell, owner of Georgina Rose Events, author of “It’s Your Wedding,” and TikTok wedding expert.
This interview is so powerful and will be refreshing for anyone who feels pressure to book luxury weddings, pressure to make the biggest sales, and pressure to get social media just right. Because Georgie is rewriting the wedding planner playbook. And during this episode, she’s getting real about the journey that brought her success.
Tune in to hear Georgie’s honest advice for wedding planners, including…
- Why Georgie charges a flat fee for her wedding planning services, no matter what.
- Steps you can take toward growth that don’t involve luxury weddings.
- Tips for what to post on social media, and encouragement to get started posting Reels.
- Hiring tips that finally brought her balance and happiness.
- Georgie’s social media strategy that brings her almost all her clients
- And… Georgie Mitchell’s #1 advice for wedding pros.
To hear our full interview with Georgie, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!
We want to say a special thank you to Georgie Mitchell for sharing these insights with our Timeline Genius community.
Show Notes: + Be sure to follow Georgie on Instagram and TikTok + Following along with Eddie’s book club? Check out Einstein: His Life and Universe + Questions? Get in touch with Georgie or Eddie + We’ve got the tools to help your wedding planning business succeed: See what Timeline Genius can do for you*!
The post WII 188 – Georgie Mitchell Doesn’t Plan Luxury Weddings (And You Don’t Have to Either) appeared first on Timeline Genius Blog.
You’re ready to plan weddings for Gen Z couples, but do you know how to market to them? For most of us wedding planners, we’ve begun to shift our strategies. We know to be on social media, we know to keep things clear and snappy.
But that’s just the surface, and if you haven’t thoroughly restructured your marketing plan, you’re just hitting the surface of the market.
That’s why we’re so excited for this week’s episode of Wedding Industry Insider. Today we’ve got Daria Neretina & Alina Krupenina bringing us the best marketing strategies to reach Gen Z couples. Daria & Alina are the co-owners of WedVibes, and they’ve got some surprising and expert-level insights for wedding planners.
They’ve got loads of advice packed into this one-hour interview, so tune in and get ready to tap into a brand new market. We’ll go deep into lots of topics, including these 5 ways you can start standing out to Gen Z couples:
- Understand what luxury means to Gen Z couples.
- Ditch your separate personal social media account and show clients the true you.
- Create buzz around your business — not polished, curated posts.
- Opt for personalized and conversational interactions (no more scripted CRM replies!).
- Remember the changing views of Gen Z couples’ parents!
Daria & Alina also share their own journeys as entrepreneurs and how they teamed up to create WedVibes. Stay tuned into the end, because you’ll want to hear their #1 advice for wedding planners!
To hear our full interview with Daria & Alina, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!
We want to say a special thank you to Daria, Alina, and the WedVibes team for sharing these insights with our Timeline Genius community.
Please take this information, act on it, and carry on the journey toward fulfilling your dreams!
Show Notes: + WedVibes VOW for Girls Congress will be November 9-10, 2026. This online conference for wedding pros will also include in-person soirees in San Fransisco, Milan, and New York. All ticket sales go to charity, and you can purchase your VOW for Girls Congress ticket here. + Learn about other WedVibes opportunities here. + Questions? Get in touch with WedVibes or Eddie + Ready to level up your wedding planning business? See what Timeline Genius can do for you*!
The post WII 187 – 5 Ways Wedding Planners Can Stand Out to Gen Z Couples (With WedVibes Founders Daria Neretina & Alina Krupenina) appeared first on Timeline Genius Blog.
Yes, you read that right – our guest on Wedding Industry Insider is Eddie Babbage! As founder and longtime host of the podcast, Eddie offers so many glimpses into his values and journey as an entrepreneur. But this week we’re getting more than glimpses! We get to hear the full story of how Eddie became the CEO of Timeline Genius, and his many failures, wins, and lessons along the way.
As an entrepreneur, Eddie seeks to serve and solve problems using technology. And as an individual, he has so much wisdom and encouragement to share with us.
This interview was a joy to record, and we hope it will transform the way you listen to every Wedding Industry Insider episode. Here are some of the fun topics Eddie covers this week:
- How Eddie’s childhood and early career led him to entrepreneurship.
- Encouragement for anyone who “fell into” business ownership and wants to take on the identity of an entrepreneur.
- The story behind Eddie’s three business ventures and what sets Timeline Genius apart.
- A behind-the-scenes tour of what makes Timeline Genius run, and what it took to get it to this point.
- The biggest mistake you can make when starting a business… and what to do instead.
- And… Eddie’s #1 advice for wedding planners
To hear this special interview with Eddie Babbage, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!
Today’s guest host was Emily Sumners-Tuipulotu, who manages the Wedding Industry Insider Podcast. She has over 12 years of experience as a wedding planner and is the owner of Day of Middle Tennessee Weddings.
We want to say a special thank you to Eddie for taking on the role of guest and sharing these insights with our Timeline Genius community.
Please take this information, act on it, and carry on the journey toward fulfilling your dreams!
Show Notes: + Learn more about Timeline Genius here! + Reading along with Eddie? Check out Be Useful: Seven Tools for Life. + Questions? Get in touch with Emilyor Eddie + Want to hear more about the origins of Timeline Genius? Here’s the 2021 interview with Eddie and his wife Brooke*!
The post WII 186 – A Special Conversation with Eddie Babbage appeared first on Timeline Genius Blog.
RIP to the marketing funnel, and welcome to the Marketing Theme Park. Today’s couples enter the realm of wedding planning, and then it’s madness. They’re going all different directions, with short attention spans and noise all around them.
What does that mean for wedding planners like us? It means we have to meet potential clients where they are, keep the friction out of the buying process, and know the most impactful way to speak over the noise.
This week on Wedding Industry Insider, Becca Pountney joins us to talk about her Marketing Theme Park theory — and she’s breaking it down for wedding planners who want to reach their ideal clients.
Becca is a wedding industry marketing expert, author, and coach with so much wisdom to share during her interview. Tune in to hear Becca’s advice for self-confidence, marketing, and overcoming struggles in your wedding planning business.
Here are some of our favorite moments from this week’s episode:
- How her daughter’s soccer tryouts reframed Becca’s outlook on self-confidence.
- Reasons you’re losing clients: what’s the actual problem?
- Tips for finding FACTS that support your worth as a wedding pro.
- The fun story behind Becca Pountney’s book.
- A tour of the Marketing Theme Park, and how you can reach couples as they journey through the chaos.
- And… Becca’s #1 advice for wedding planners!
To hear our full interview with Becca Pountney, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!
We want to say a special thank you to Becca for sharing these insights with our Timeline Genius community.
Please take this information, act on it, and carry on the journey toward fulfilling your dreams!
Show Notes: + Buy Becca’s book on Amazon here. + Find Becca on TikTok and Instagram + Questions? Get in touch with Becca or Eddie + Ready to level up your wedding planning business? See what Timeline Genius can do for you*!
The post WII 185 – Becca Pountney and the Death of the Marketing Funnel appeared first on Timeline Genius Blog.
When Annette Naif opened her event planning business at the age of 46, she had one big secret: she had no idea what she was doing. She knew how to plan events, and she was good at it. But when it came to running a business, she was clueless, and she didn’t want anyone to know.
This was despite having a degree in business, a legal background, and commercial experience. Everyone has to start somewhere. And for Annette’s first wedding, her starting pay was negative $57 per hour.
Over the course of her career — with help from coaches, her network of support, and a lot of dedication and learning — Annette grew to be a successful event planner with a thriving business. And now she’s sharing her hard-learned lessons with wedding pros like us.
Annette is our guest this week on Wedding Industry Insider, and this lively conversation is full of fun anecdotes, helpful advice, and thoughtful reflection. She’s sharing excellent marketing advice and dishing out her secret sauce to networking. Here’s what we’ve got in store for you in this week’s episode:
- How Annette overcame the scariest parts of opening an event planning business
- The worker’s comp incident that cost her tens of thousands of dollars
- The benefits of finding a great coach who can help your business grow
- How to network effectively and authentically
- And… Annette Naif’s #1 advice for wedding planners
To hear our full interview with Annette, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!
We want to say a special thank you to Annette Naif for sharing these insights with our Timeline Genius community.
Please take this information, act on it, and carry on the journey toward fulfilling your dreams!
Show Notes: + Join Annette’s Coaching Program Wedding & Event Business Blueprint here. + Learn more about Naif Productions and their event planning process here. + Annette’s Podcast “A Turn of Events” is available on Apple Podcasts and Spotify. + Questions? Get in touch with Annette or Eddie + Want to learn more about Timeline Genius? Schedule your Timeline Genius Demo here*.
The post WII 184 – What Annette Naif Learned Making Negative $57 Per Hour appeared first on Timeline Genius Blog.
Broc Barton on wedding industry insider podcastYou want to grow your leadership skills in 2026, but you’re not sure where to start. Here’s a great launching point: this week’s Wedding Industry Insider interview.
We’ve got Broc Barton with us for an insightful conversation about leadership, mindset, and business growth. It’s a must-listen for anyone who wants to make confident decisions for their business.
Broc is the founder and CEO of Elevate Entertainment, which went from zero to 850 events per year during its first 5 years in business. He is also a lifestyle leadership coach who helps business owners and individuals harness their strengths to make the world a better place.
During this one-hour interview, Broc shares the biggest keys to his success as an entrepreneur and offers easy-to-follow advice for anyone who wants to become a stronger leader for their business. Here’s what you can expect when you tune in:
- How to align your mindset with your leadership goals
- Broc’s advice for creating positive thoughts that can lead to success
- Common leadership advice that Broc fears can be manipulative… and what you can try instead
- How branding can be one of your biggest tools for growth – and advice for getting it right
- Decision-making tips for entrepreneurs
- And… Broc’s #1 advice for wedding pros
To hear our full interview with Broc Barton, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!
We want to say a special thank you to Broc for sharing these insights with our Timeline Genius community.
Please take this information, act on it, and carry on the journey toward fulfilling your dreams!
Show Notes: + Want Broc as your mentor? Schedule your consult with him here. + Questions? Get in touch with Broc or Eddie + Take another big step for your business: see how Timeline Genius can help you thrive*!
The post WII 183 – Broc Barton’s Top Leadership Tips For Wedding Planners appeared first on Timeline Genius Blog.
You didn’t get into wedding planning because you love bookkeeping and finances. But to do the work you love, you need to learn how to manage your cash flow.
Not a money person? Neither was Candice Coppola. But after some tough mistakes and hard-learned lessons, she dug herself out of her financial difficulties and became a thriving wedding planner and mentor.
And she’s got great encouragement for you: you can learn how to run the financial side of your business and come out on the other side smarter, wiser, and (likely) richer!
Candice actually has a lot of encouragement for wedding planners, and that’s why we’re rebroadcasting her fantastic interview on Wedding Industry Insider Podcast. Here’s what we’ve got waiting for you in this week’s episode:
- Candice’s top tips for creating an in-demand brand and marketing your wedding planning business
- How to reframe sales and become an effective salesperson
- The single thing that most influenced Candice’s success
- Where to turn for help running your business
- And… Candice’s #1 advice for wedding planners!
To hear our full interview with Candice Coppola, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!
We want to say a special thank you to Candice for sharing these insights with our Timeline Genius community.
Please take this information, act on it, and carry on the journey toward fulfilling your dreams!
Show Notes: + Want Candice as your mentor? Access Candice Coppola’s mentorship and resources here! + Learn about Blue Ocean Strategy here. + Listen to Candice’s 2017 interview with Eddie + Questions? Get in touch with Candice or Eddie + DM Candice on Instagram and let her know you listened to this rebroadcast! + Take the time to nurture your business — see how Timeline Genius can help you thrive*!
The post WII 182 – Learn to be a “Money Person” [Rebroadcast with Candice Coppola] appeared first on Timeline Genius Blog.
If you’re looking for the dos and don’ts of running a wedding planning business, our interview with Fallon Carter is a great place to start. We’re revisiting this fan-favorite episode to soak up all the kindhearted wisdom and actionable advice Fallon has to offer, so tune in and see how you’re inspired to reshape your business.
Fallon is the founder and creative director of Fallon Carter Events. She’s also an endearing podcast host and wedding expert who has persevered through challenges as an entrepreneur.
During her fantastic interview with Eddie, Fallon shares reflections on weak contracts, chaotic hiring, and imposter syndrome. And best of all: she’s sharing how she solved some of the biggest problems she faced as a wedding planner.
Here’s what you can look forward to in this episode:
- How Fallon prevents chargebacks after a hard-learned lesson.
- Fallon’s favorite systems and technology that supports her business and her team.
- The contractor you should hire first for your wedding planning business.
- Percentage vs. flat-fee pricing: which one does Fallon recommend?
- And… Fallon’s #1 advice for wedding pros!
To hear our full interview with Fallon Carter, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!
We want to say a special thank you to Fallon for sharing these insights with our Timeline Genius community.
Please take this information, act on it, and carry on the journey toward fulfilling your dreams!
Show Notes: + Learn more about Fallon Carter Events here. + Listen to Fallon’s newest podcast The We Do Collective + Questions? Get in touch with Fallon or Eddie + Get the systems that will support your growth – See what Timeline Genius can do for you*!
The post WII 181 – Fallon Carter Solves Your Wedding Planner Problems [Rebroadcast] appeared first on Timeline Genius Blog.
Lots of wedding pros shy away from talking about money. But here at Wedding Industry Insider Podcast, we know finances are a huge part of entrepreneurship. And wanting to make money shouldn’t be a taboo topic.
And this week we’ve got a fantastic conversation about money mindset that will encourage you to go after your biggest goals. Our guest is Mycah Bain, owner of Mycah Bain Photography, and she’s talking about how she overcame feelings of guilt and began making an income that supported her lifestyle and creativity.
Tune in to hear how Mycah gave herself permission to earn more profits, and her process for raising prices without any guilt. We’ll also hear Mycah discuss efficiency, teambuilding, and how AI has revolutionized her business. Here are some of our favorite highlights from this week’s episode:
- How to shift your money mindset and open yourself up to bigger profits
- AI tools that Mycah uses in her photography business
- Expert advice for hiring (and firing!) employees
- How Mycah Bain’s coaching program can help entrepreneurs find new business growth
- And… Mycah’s #1 advice for wedding pros!
To hear our full interview with Mycah Bain, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!
We want to say a special thank you to Mycah for sharing these insights with our Timeline Genius community.
Please take this information, act on it, and carry on the journey toward fulfilling your dreams!
Show Notes: Book your coaching session with Mycah here. * Questions? Get in touch with Mycah or Eddie * Boost your efficiency – See what Timeline Genius can do for you!*
The post WII 180 – It’s OK to Want More Money (with Mycah Bain) appeared first on Timeline Genius Blog.
As the venue, we really are the stadium that different teams come into every weekend to play.” Kate Dear tells us how she can spot a great wedding planner, and what separates horrendous teams from the awesome ones.
Do you send out any post-wedding questionnaires? For many planners, this can feel like a daunting task – and what do you even do with all that info?
Well, the answers you receive could become valuable data that helps you make decisions more easily. It will guide your choices, including how to market your company, serve your couples, and invest in new ventures.
And best of all… it doesn’t have to be complicated or stressful.
This week on Wedding Industry Insider, we’re joined by Julian Leaver. Julian is the founder of Julian Leaver Events, and he’s an international event planning and etiquette expert. During this interview, Julian shares his system for collecting data through questionnaires and using that data to power his decisions.
This hour is full of inspiring reflection and actionable advice — here’s some of what you’ll get when you tune in for the full episode:
- The exact questions Julian Leaver includes on his feedback form
- A simple way to make changes based on your surveys and data
- Learn about the four types of buyers and how to design your website for your buyers
- Julian’s new business venture that could elevate the weddings you plan
- And… Julian Leaver’s #1 advice for wedding planners
To hear our full interview with Julian, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!
We want to say a special thank you to Julian Leaver for sharing these insights with our Timeline Genius community.
Please take this information, act on it, and carry on the journey toward fulfilling your dreams!
Show Notes: Learn more about Julian Leaver events here. * Check out Julian’s newest service: Loo Power, a power generator designed for weddings and events. * Listen to our Wedding Industry Insider interview with Sam Jacobson here. * Are you reading along with Eddie? Here’s Arnold Schwarzenegger’s book! * Questions? Get in touch with Julian or Eddie * See what Timeline Genius can do for you!*
The post WII 178 – Julian Leaver’s Inspiring Approach to Data & Decisions appeared first on Timeline Genius Blog.
Wedding vendors can be your most vocal supporters, bringing you couples that are excited to work with you. Kayla Madden shows us how to earn referrals.
Ready to learn from Kayla’s creative authenticity? Tune in as we pick her brain on all kinds of topics:
- How vendor referrals look different in the digital age – and how you can use that to your advantage
- One booking form question that shows Kayla which clients to take on
- Kayla’s genius-level Instagram strategies that ensure she’s getting in front of her ideal clients
- One conversation that will help you impress vendors and level up your planning skills
- And… Kayla’s #1 advice for wedding planners
Want more from Wedding Industry Insider? Check it out!
Mark Allan Groleau has got the real deal on how to treat your vendor team as a true team – and what part you play as the planner. This was a fun episode, because we picked Mark’s brain on so many aspects of his career. Here are some of our favorite topics this week:
- How ceremonies can elevate an entire wedding – and why so many officiants are failing couples with boring scripts.
- Mark’s unique advice for how to stand out as a great wedding planner
- How AI can help and hurt weddings – and wedding pros
- Inspiration from Mark’s journey as a wedding officiant and entrepreneur
- And… Mark’s #1 advice for wedding planners!
Want more from Wedding Industry Insider? Check it out!
Holly Gray (Anything But Gray Events) said goodbye to “milquetoast” weddings and made a bold, terrifying branding shift. Here's how she pulled it off.
Here are some of our favorite moments from Holly & Eddie’s captivating conversation:
- How Holly’s production background influences her work as a wedding planner
- Holly’s unique views on failure, spirituality, and entrepreneurship
- The value of community, and how niching down can help you find a strong support system
- How Holly Gray created her wedding planning pricing
- And… Holly’s #1 advice for wedding planners!
Want more from Wedding Industry Insider? Check it out!
Couples are using AI in their wedding planning journey. If you can show up in their searches, you’ll get a huge leg-up on the competition.
Want more from Wedding Industry Insider? Check it out!
Ariel Faulkner-O’Brien from Lovebird tells us how digital recommendations can elevate client experience and bring in extra income for wedding planners
Here’s some of what you can look forward to in this awesome new episode:
- Tips for identifying & recommending tech in a way that feels natural and on-brand (not salesy) to clients
- How to increase revenue through affiliate and referral programs, and how to get started now with Lovebird’s affiliate program.
- Ariel’s genius-level practice of “fundamental prioritization” and how it can launch you toward success
- Time-tested marketing advice from Ariel’s incredible career.
- And… Ariel’s #1 advice for wedding planners!
Want more from Wedding Industry Insider? Check it out!
Tracey Jazmin helps us avoid burnout and find greater success through the power of mindset. Tune in for simple habits you can start now!
Here are some of our favorite highlights:
- How Tracey gained control over her life through mindset (and how you can too!)
- When to ditch the surface-level solutions and go deep into mindset work
- A simple habit you can start now that will improve your mindset
- Tips for handling self-limiting beliefs
- Tracey’s true meaning of self-care, and how it can impact your business
- And… Tracey’s #1 advice for wedding pros
Want more from Wedding Industry Insider? Check it out!
Logan Montague gives us no-nonsense social media advice that’s going to really resonate with wedding pros who feel overwhelmed or burnt out with posts, shares, comments, and DMs.
Here’s some of what you can look forward to in this week’s episode:
- A fun way to reverse-engineer your marketing strategy so you can reach your unique goals.
- Logan tells us how much time you should plan to spend on social media for your business and breaks down what you should do during that time
- How to use AI as you market your business
- Logan’s time-tested advice for in-person and traditional marketing.
- And… Logan’s #1 advice for wedding pros!
Want more from Wedding Industry Insider? Check it out!
Angelica Pompy talks about the benefits of in-person wedding shows, local networking events, and community-driven marketing.
Here are some of our favorite points that Angelica is covering during this fun interview:
- How to get clarity on your marketing strategy and why it’s such a game-changer.
- Finding courage to niche down to your ideal client and favorite type of work… even if it feels like you may be giving up more profitable aspects of your business.
- Angelica’s strategy for bridal expos that makes them worth the time and effort.
- Tips for showing up to networking events confidently… even if you’re an introvert!
- And… Angelica’s #1 advice for wedding pros.
Want more from Wedding Industry Insider? Check it out!
Your timelines can do some major heavy lifting for your wedding planning business – but are you really harnessing that power? A GREAT wedding day timeline can elevate your entire business, from your productivity to your reputation and everything in between.
Here are some of our favorite highlights from this interview with Brooke Bowenschulte:
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- How a beautiful, responsive timeline can build trust with Gen Z clients
- Disaster-proofing your timeline with all the right details
- Brooke’s advice to wedding planners who are already creating great timelines
- How to choose and budget for the right software for your wedding planning business
- And… Brooke’s #1 favorite Timeline Genius feature!
Want more from Wedding Industry Insider? Check it out!
Sam Jacobson is helping us identify the source of wedding business problems AND giving us specific steps you can take toward fixing them.
Tune in for Sam’s fantastic insights into sales and marketing, and stick around for his broad wealth of knowledge, including these insights for wedding planners:
- How to level up your sales strategies in a way that works for your business.
- Nature vs. Nurture: Can you learn how to sell, or is it an innate talent?
- The Vin Diagram you should create today to find your Place of Bliss.
- 4 Tiers of Value that you should create for clients.
- The 3 biggest selling mistakes that wedding planners make, and how to fix them!
- And… Sam’s #1 advice for wedding pros!
Note - This is a rebroadcast from 2024. Promotions and events may no longer be available.
Want more from Wedding Industry Insider? Check it out!
Hey wedding planners, it’s time to party! Because this week on Wedding Industry Insider, we’re talking about the value of vendor parties and how to become a connector in your community.
Listen to the episode to hear all about partying as a wedding pro, and stay tuned for more great advice from Darren Keala, an experienced wedding planner AND florist. Here’s what you can look forward to this week:
- Darren’s “dream package” that fuels his creativity and increases revenue
- How wedding planners can hire the best florist for each wedding
- Darren’s secrets for getting couples ready for weddings, and how he gets himself in the right headspace, too
- Fun stories from a Maui wedding planner with 20+ years in the industry.
- And… Darren’s #1 advice for wedding planners!
Want more from Wedding Industry Insider? Check it out!
Learning only through experience seems to be the go-to route for wedding planners, but Krisy Thomas says this is harming the entire industry.
Krisy Thomas joins us to talk about education and certification for wedding planners. And it all comes down to this: education can help fast-track your career and shield you from major mistakes.
Krisy is the owner of Southern Sparkle Weddings and COO of Certified Wedding Planner Society. Our interview with her is so fantastic, because we got to pick her brain as both a wedding educator and a successful wedding planner.
Here are some great conversations you can look forward to this week:
- Eddie and Krisy theorize why education is so undervalued among wedding planners, and how it’s affecting the industry as a whole.
- Krisy reflects on her 13+ year career as a wedding planner, including how she overcame big obstacles and learned to celebrate her big wins.
- Learn how to approach wedding coordination with kindness (while still running things efficiently and confidently!).
- Krisy shares roadblocks that can get in the way of growing a wedding planning business.
- And… hear Krisy’s #1 advice for wedding pros!
Want more from Wedding Industry Insider? Check it out!
When Mark Chapman heard a friend say, “Let me TikTok that,” he knew he needed to come back on Wedding Industry Insider and spread the news: You need to be creating short-form content to reach clients.
Short-form videos (like TikTok and Instagram Reels) are relatively new, and they may not be natural for entrepreneurs. But you should be harnessing its power.
The good news? Advertising with short-form videos doesn’t have to be scary and time-consuming.
Mark is president of The I Do Society, and he’s an expert on online advertising. He’s got great insight on how couples find wedding planners online, and how you can be the pro they find and hire.
Here is some of what you’ll discover during Mark’s great interview with Eddie:
- Content ideas for short-term videos
- Why it’s so important to be visible multiple times on multiple platforms (you need couples to see you again and again!)
- Tips for making content creation easier
- How much a paid social media advertising strategy costs… and when it’s time to invest in one.
- Advertising updates with TikTok, AI, Meta, and more.
- And… Mark’s #1 advice for wedding planners!
Want more from Wedding Industry Insider? Check it out!
Looking to grow your wedding planning business? Once Paul Tramonte discovered the thrill of corporate events, he never looked back.
If you’re curious about planning corporate events, this is the episode for you. But don’t worry, Paul also has great advice that any planner can use to grow their business. Here are some favorite highlights from Paul’s interview:
- Why corporate events offer better work-life balance
- An easy way to start planning meetings and events
- A step-by-step guide to building a team
- How Paul makes tough decisions as an entrepreneur
- How to price your services as a wedding and event planner
- And… Paul’s #1 advice for wedding pros!
Want more from Wedding Industry Insider? Check it out!
Fractional COO and former wedding planner Colleen Carswell is laying it all out so you can avoid her mistakes and grow your business in a way that feels good.
Want more from Wedding Industry Insider? Check it out!
Our guest Alejandra Poupel gives actionable advice that you can use to take big steps towards international events.
Want more from Wedding Industry Insider? Check it out!
What commitments did you make during Covid? Now, 5 years later, Amber Anderson is urging us to slow down and break up with busy.
Want more from Wedding Industry Insider? Check it out!
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Do you get overwhelmed during tax season? Do you fear a dreaded audit? Do you just wish that you could get a better grip on your finances and legal framework?
We’ve got a special tax season episode of Wedding Industry Insider that will inspire you to organize your finances and own this year’s taxes like a total champ!
Our guest is Braden Drake, the owner of Not Your Average Law Firm, a legal and tax firm for creative small business owners. He’s also the author of Unfck Your Biz: A Step-by-Step Framework to Get Your Legal and Tax Sh*t Legit*. We’re so glad we got him on the show, just in time for tax season!
Braden is walking us through his process for organizing the legal and tax side of your business, in a way that isn’t overwhelming or scary. Here are some of our top tax and business questions Braden Drake answers during this episode:
- Do you need to use Quickbooks as a small business owner?
- How scared should you be of a tax audit?
- Is it worth it to form an LLC instead of a Sole Proprietorship?
- Can you use a template for your contract?
- How often should you look at your business finances?
Plus, we get Braden’s #1 advice for wedding pros!
To hear our full interview with Braden Drake, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!
We want to say a special thank you to Braden for sharing these insights with our Timeline Genius community.
Please take this information, act on it, and carry on the journey toward fulfilling your dreams!
Show Notes: Get tax help, join the contract club, or buy Braden’s book on his website here. * Follow Braden Drake on Instagram here! * Questions? Get in touch with Braden or Eddie * See what Timeline Genius can do for you*!
The post WII 160 – Braden Drake’s Tax Season Advice For Wedding Pros appeared first on Timeline Genius Blog.
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It’s one of the best ways to attract your ideal clients: partner with top venues. But building relationships with venues isn’t easy, and you can’t fake your way to the top of their referral list.
So how do you create authentic connections with venues that will bring you more of the work you love?
This week’s Wedding Industry Insider is all about wedding venues, and how to become your favorite venue’s favorite planner. We’re talking with Shannon Tarrant, a wedding industry coach and the founder of Wedding Venue Map, the ultimate list of Central Florida wedding venues.
Shannon has worked with hundreds of small businesses and has seen what it takes to succeed. She also knows what venues want from their go-to planners and how anyone in the wedding industry can find success by going after opportunities.
In this fantastic episode, you’ll get a step-by-step guide for getting venues’ attention on social media. You’ll also learn about cold emailing venues, how to impress them at a wedding, and how to earn a top spot on their preferred vendor list.
But that’s not all. Shannon also talks about time management, marketing, and the pursuit of excellence. Here are some of our favorite highlights:
- How saying “yes” can lead to big success (and, when to say no!)
- Shannon’s biggest takeaways after spending thousands on a productivity coach
- Whether Shannon thinks the cost of wedding planning software is worth it
- How to get the attention of wedding venues and become their preferred planner
- And… Shannon’s #1 advice for wedding planners
To hear Shannon Tarrant’s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!
We want to say a special thank you to Shannon for sharing these insights with our Timeline Genius community.
Please take this information, act on it, and carry on the journey toward fulfilling your dreams!
Show Notes: Find Shannon on Instagram here! * Questions? Get in touch with Shannon or Eddie * Invest in your success! See what Timeline Genius can do for you*!
The post WII 159 – Shannon Tarrant On What Wedding Venues Want appeared first on Timeline Genius Blog.
Are you dreaming of success in 2025? At surface level, success may look like more events, or higher paying clients. But if you ask Cassie LaMere, success goes much deeper than that – and only YOU can define what success means to you.
Cassie is the founder and creative director of the luxury event planning company Cassie LaMere Events. Over the span of her 15-year career, she’s learned a lot about event design, running a business, and becoming a luxury-level planner.
She’s also learned a lot about success, and how success is only achievable if you define it for yourself (not based on what other people want and have!).
Cassie and Eddie go beyond the surface to really reflect on the value of events. From tragedies that inspired Cassie’s early career to the relationships that drive her growth today, Cassie shares her unique path to success.
So whether you long for more free time, better clients, more creative projects, or higher-paying events, this week’s Wedding Industry Insider Podcast will help get you on track for a successful new year.
Here are some of our favorite highlights from this week’s episode:
- An inspiring reflection on the importance of celebrating milestones with loved ones
- How to build authentic relationships that can help catapult you to a new level of planning
- Cassie’s tips for diversifying your cashflow
- How Cassie became comfortable niching down to her ideal client
- And… Cassie’s #1 advice for wedding pros!
To hear Cassie’s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!
We want to say a special thank you to Cassie for sharing these insights with our Timeline Genius community.
Please take this information, act on it, and carry on the journey toward fulfilling your dreams!
Show Notes: You can find Cassie on IG, TikTok, and PartySlate * Questions? Get in touch with Cassie or Eddie * Ready to start 2025 with the best wedding planning software? Try Timeline Genius for free!*
The post WII 158 – Cassie LaMere Is Redefining Success in 2025 appeared first on Timeline Genius Blog.
Do you want to increase visibility for your wedding business without paying for advertising? One of the best ways to level up your marketing is through Search Engine Optimization. And on this week’s Wedding Industry Insider, Jody-Ann Rowe, founder of Event Certificate, gives us a crash course on SEO and how to use Google’s free tools to reach your ideal clients.
Even if you think you’ve got a good grasp on Google SEO, there is a ton to learn in this week’s episode. Jody-Ann Rowe is a digital marketing expert, and she’s helped so many wedding pros maximize their lead generation through Event Certificate.
This episode is packed with actionable steps you can take right away. And it’s perfect timing, because if you start now, you can increase your ranking in time for 2025’s booking season.
In less than an hour, you’ll get answers to some of the most common SEO questions and even get Jody-Ann’s hot takes on blogging, backlinks, YouTube, and Pinterest. Here are some of our favorite highlights from this fantastic episode:
- How to leverage your Google Business Listing so you show up in searches.
- Jody-Ann’s quick, easy, and free way to do keyword research.
- How wedding planners can use YouTube to increase visibility and gain trust.
- The most common marketing mistakes wedding pros make (and what successful pros are doing instead!).
- How to know when you’re promoting your business too much.
- And… Jody-Ann’s #1 advice for wedding planners.
To hear Jody-Ann’s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!
We want to say a special thank you to Jody-Ann for sharing these insights with our Timeline Genius community.
Please take this information, act on it, and carry on the journey toward fulfilling your dreams!
Show Notes: Learn more about Wedding Certificate here! * Check out Jody-Ann’s Youtube Channel here * Questions? Get in touch with Jody-Ann or Eddie * Ready to start 2025 with the best wedding planning software? Try Timeline Genius for free!*
The post WII 157 – Jody-Ann Rowe’s Crash Course on SEO appeared first on Timeline Genius Blog.
Can you really have it all? A thriving business and fulfilling family life? Today on Wedding Industry Insider, we’re talking about the challenges AND solutions for anyone trying to strike that work-life balance.
And to get the best advice for you, we’re digging deep with venue coach Tirzah Caffee. During her 30 years managing venues, she’s seen the good, bad, and beautiful about working in the industry.
Tirzah grew up living in a wedding venue and saw how misbalancing a family business caused her parents’ marriage to break down and caused Tirzah to miss out on some normal childhood experiences. But she also developed an incredible work ethic and became a legacy venue manager with a knack for entrepreneurship.
Now she manages one of the most sought-after venues in Charlotte, North Carolina, and she uses her family’s experiences to create a work-life balance that prioritizes her family and marriage. Here is some of what she’s outlining in this valuable episode:
- How she separates work from her marriage, even though she and her husband manage the venue together.
- Tirzah’s approach to running a family business, and how she involves her kids in her work!
- The exact way Tirzah researches the market to stay ahead of wedding trends.
- What she learned from years of therapy – and how you can prioritize mental health as a wedding pro.
- And… Tirzah’s #1 advice for wedding pros.
To hear Tirzah’s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!
We want to say a special thank you to Tirzah for sharing these insights with our Timeline Genius community.
Please take this information, act on it, and carry on the journey toward fulfilling your dreams!
Show Notes: Learn more about Tirzah’s venue coaching program here! * Follow her on Instagram here * Questions? Get in touch with Tirzah or Eddie * Work ON your business, not IN your business — see what Timeline Genius can do for you!*
The post WII 156- Balancing Family & Ambition with Venue Coach Tirzah Caffee appeared first on Timeline Genius Blog.
Are your emails met with radio silence? Do you spend time and money on great leads that don’t convert?
It’s a common problem for wedding planners, but it doesn’t have to be that way. If you’re ready to get quality replies to your emails and connect with the right clients, this week’s Wedding Industry Insider is perfect for you.
This week we’ve got Alan Berg on the podcast, and he’s getting real about why you’re getting ghosted. Alan is a long-time WeddingPro educator, the former Vice President of Sales at The Knot, a sought-after speaker, and a wedding industry author. So he knows the business of wedding planning.
Listen along as Alan shares his insight into converting leads, expanding your business, and selling a unique, unbeatable experience. Here’s some of what you can look forward to in this episode:
- What Alan discovered when he submitted contact forms to 450 wedding companies (and what you can learn from their mistakes!).
- What the client experiences when they reach out to you, and how you can get them to respond.
- Understanding your unique brand and how to sell that to clients.
- Alan’s tips for running a business, and his roadmap for expanding.
- And… Alan’s #1 advice for wedding pros.
To hear Alan’s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!
We want to say a special thank you to Alan for sharing these insights with our Timeline Genius community.
Please take this information, act on it, and carry on the journey toward fulfilling your dreams!
Show Notes: Want to work with Alan? Visit his website for a website review, sales training, or his mastermind program. * Read Alan’s books here. Alan also recommends you read “Profit First” and “Pumpkin Plan“ by Mike Michalowicz. * Questions? Get in touch with Alan or Eddie * Free up more time to connect with clients and grow your business — see what Timeline Genius can do for you!*
The post WII 155 – Getting Ghosted? Level Up Your Emails With Alan Berg appeared first on Timeline Genius Blog.
Wondering if you have what it takes to lead your wedding planning business toward success? In this throwback episode, Ashley Ebert breaks down myths about leadership and shows us that anyone can become a successful leader.
Listen to Ashley share her top secrets for finding success and freedom in her work, discover her favorite leadership mastermind, and put her leadership principles to work right away.
Want more from Wedding Industry Insider? Check it out
Want more from Wedding Industry Insider? Check it out
It took Candice two years to go from zero to six figures, and she’s revealing how she got there (and the lessons she learned throughout her career!)
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You’ll love Terrica’s approach to package listings, automation, and sales because it is the gateway to lighter workloads and more profits.
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As someone who works in both mental health and event planning, Charessa has a unique insight into the unique needs and struggles of wedding planners. And she also has fantastic tips and solutions to the many stressors we face.
Want more from Wedding Industry Insider? Check it out
In this great interview, Emily talks about her early days rejecting events she couldn’t do herself and how she eventually learned how to hire, train, and maintain wonderful employees.
Want more from Wedding Industry Insider? Check it out
Unbearably busy? Not seeing the profits you hope for? Marley Majcher will get you on track with one question: How Are You Spending Your Time?
Want more from Wedding Industry Insider? Check it out!
You feel busy, but you’re not seeing the profits you want. Or maybe you’re moving a lot, but not moving toward your goals.
If that sounds like you, you’re not alone. And you also aren’t stuck.
No matter where you’re at in your entrepreneur journey, our latest episode of Wedding Industry Insider is for you. This week, we’ve got Brandee Gaar on the show, and she’s outlining the four pillars of business success – and how wedding pros can start working toward each pillar right now.
Brandee is the founder and owner of Blush by Brandee Gaar, and she’s also a business coach who helps wedding pros scale their business and maximize profits without getting burnt out or overwhelmed.
In this fantastic episode, Brandee lays out the foundation for a more profitable and fulfilling career. The secret? Think more like a business-savvy entrepreneur (and less like a service-minded wedding planner).
If that seems nerve-wracking, don’t worry – Brandee’s breaking it all down into a 4-pillar process that is totally doable (while staying true to yourself). Here’s what you can look forward to in this interview:
- How to put in the hard work now so that in a year, you’ve got more free time and a more profitable business
- Why you need a solid understanding of marketing, even if you’re outsourcing it
- Top mistakes wedding pros make when selling to potential clients (and what you should do instead!)
- Great ways that Brandee helps wedding planners get out of the “messy middle” of entrepreneurship
- An invitation to Brandee’s free live training on August 20!
- And… her #1 advice for wedding pros!
To hear Brandee’s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!
And be sure to sign up for Brandee’s FREE live training on August 20. It’s a great way to dive even deeper into everything we discussed on today’s podcast!
We want to say a special thank you to Brandee for sharing these insights with our Timeline Genius community.
Please take this information, act on it, and carry on the journey toward fulfilling your dreams!
Show Notes: Get even more great resources from Brandee here! * Follow Brandee Gaar on Instagram * This week’s book recommendations are $100M Offers and $100M Leads by Alex Hormozi * Questions? Get in touch with Brandee or Eddie * Spend time working toward your goals — not on your timelines. See what Timeline Genius can do for you*!
The post WII 148 – Mastering The 4 Pillars of Success with Brandee Gaar appeared first on Timeline Genius Blog.
Katelyn has an easy-to-follow formula to help you set and reach your income goals. Plus, she’s providing real examples with real numbers so you can apply it to your own business.
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Luxury wedding planner Thomas Bui talks about his decades of event experience, and how he still includes some old-school practices to create elegant, modern weddings.
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What if you could work less and make more money? It’s any wedding planner's dream, but for Tara Guerard, it’s her reality. We're revisiting our 100th episode to hear how Tara reached this level of success and her advice for wedding pros.
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Be truly yourself… but also who your clients want you to be. If that sounds jumbled and complicated, this week’s Wedding Industry Insider is perfect for you.
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You’ll love Bobbi’s pitch-perfect reminders about why you decided to become a wedding planner – and why the wedding industry needs you!
Want more from Wedding Industry Insider? Check it out!
Do you want to attract wedding clients that spark your creativity and fuel your passion? Then you need to be ready to repel clients too.
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You likely have some kind of plan for your wedding planning business – a plan that involves regular reviews, in-the-moment strategies, and overall goals. But what about a mental health plan?
After all, mental health is an inherent risk when you embark on entrepreneurship. So why shouldn’t it be a part of your business plan?
This week on Wedding Industry Insider, we’re talking with Shulamit Ber Levtov, a licensed mental health professional who works with women business owners through her company, The Entrepreneur’s Therapist.
Shulamit is sharing fantastic tools and habits that will help you manage stress, work through difficult times, and maximize your potential. In past episodes, we’ve talked about bringing your most authentic self to your business, and this interview discusses an important aspect of that: caring for your well-being.
Here is some of what you can look forward to in this week’s episode:
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- A quick 30-second exercise to help you remain calm and present during stressful weddings
- How to include mental health check-ins as part of your regular business practices
- The ultimate power move in entrepreneurship that will make you stronger and perform better
- And… Shula’s #1 advice to wedding planners
To hear Shula’s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!
We want to say a special thank you to Shula for sharing these insights with our Timeline Genius community.
Please take this information, act on it, and carry on the journey toward fulfilling your dreams!
Show Notes: Want to hear more from Shula? Subscribe to her newsletter here. * Questions? Get in touch with Shulaor Eddie * Want to free up your time and energy to focus on your mental wellbeing? See how Timeline Genius can help!*
The post WII 141 – Including Mental Health in Your Business Plan With Shulamit Ber Levtov appeared first on Timeline Genius Blog.
If you’re in the early stages of your wedding planning business, you may feel like you’re a long way off from planning luxury weddings and offering expert-level mentorships.
But focusing on the right aspects of your business could get you closer to your goals than you think.
This week on the Wedding Industry Insider Podcast, we’re talking to Lisa DiBenedetto all about how she grew from a no-charge party planning hobby to a thriving wedding planning business.
Lisa is the owner and principal planner of Nightingale Events, a quiet luxury wedding planning company that services New England and the East Coast. She is also a wedding planning mentor, offering expertise on topics like client interaction, website design, and social media presence.
We are so excited for you to hear how Lisa created her business, learned from her mistakes, and turned it into a thriving company rooted in kindness and service.
Here are some of our favorite highlights from Lisa’s interview:
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- How Lisa booked her very first clients (and how she books 6-figure clients today!)
- A game plan for creating authentic social media posts that attract your ideal client
- Key leadership traits that ensure her team uses their skill sets in the best way possible
- Who Lisa leaned on before she had a team – and how this group still supports her today
- And, Lisa’s #1 advice for wedding planners!
To hear Lisa’s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!
We want to say a special thank you to Lisa for sharing these insights with our Timeline Genius community.
Please take this information, act on it, and carry on the journey toward fulfilling your dreams!
Show Notes: Keep an eye out for Lisa’s new website launch here. * Learn about Lisa’s mentorship program here. * Want to learn more about website visuals and branding? Check out Eddie’s book recommendation here. * Questions? Get in touch with Lisaor Eddie * Access your free trial of Timeline Genius here!*
The post WII 140 – How Lisa DiBenedetto Grew From Free Party Planning to 6-Figure Weddings appeared first on Timeline Genius Blog.
You’re eager for new clients (or at least the right clients) – so you’re ready to start paying for advertising. But seeing real results is way more complicated than throwing a few bucks toward social media ads.
So how do you know if you’re ready to start advertising, and how do you make sure that your investment pays off?
To get the best answers, we’re talking to Mark Chapman, president of The I Do Society. He’s a pro at online advertising, and he’s got great advice to make sure you don’t start advertising too soon (or do it the wrong way!).
Mark has so much knowledge to share – here are some of our favorite highlights from this episode of Wedding Industry Insider:
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- Mark is giving a cold-hard budget for how much you need to spend on advertising to make it worth it (Yes, an exact number!).
- You don’t HAVE to know your ideal customer to start advertising. In fact, advertising can help you pinpoint your target customer.
- The questions you need to ask before you begin advertising.
- Mark’s revealing the best platforms to begin advertising – and why!
- And, Mark’s #1 advice for wedding planners.
To hear Mark’s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!
We want to say a special thank you to Mark for sharing these insights with our Timeline Genius community.
Please take this information, act on it, and carry on the journey toward fulfilling your dreams!
Show Notes: Learn more about The I Do Society here. * Schedule a meeting with Mark here. * Questions? Get in touch with Mark or Eddie * Access your free trial of Timeline Genius here!*
The post WII 139 – An Advertising Plan That Pays Off with Mark Chapman appeared first on Timeline Genius Blog.
If you’ve listened to any episode of Wedding Industry Insider, you’ve heard us mention Timeline Genius. But what exactly is it?
Here on our podcast, we get to talk with wedding pros and innovators who are improving the industry through their work and mindset. We love highlighting leaders in wedding planning, technology, and education every time we share an episode.
And this week, we’re talking about the wedding software that started it all: Timeline Genius.
Brooke Bowenschulte is the Business Development Manager at Timeline Genius, and she’s sitting down with Eddie to discuss the features and benefits of this beloved wedding planning software.
Brooke is a certified wedding planner who knows Timeline Genius inside and out. Not only does she offer incredible insight in this episode, but she also offers free one-on-one demos for anyone who wants a personalized introduction to the software. So she knows how to talk to wedding planners about their everyday work and their most pressing needs!
In this week’s episode, Brooke and Eddie dig deep into Timeline Genius to showcase some of its most impactful benefits. Here are some of our favorite highlights:
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- The ability to use (and easily change!) your own wedding timeline template, OR use our genius feature to create a customizable AI-generated timeline
- Even wedding planners who are experts at creating timelines (and love making them!) find Timeline Genius incredibly helpful.
- This beautiful, responsive software can help you meet the expectations of Gen Z and younger Millennial couples.
- How to structure your business so that you can invest in software that better serves your clients
- And, Brooke’s #1 favorite benefit of using Timeline Genius!
We’re also introducing Timeline Genius’s newest addition: the checklist feature! This brings everything full circle because it helps with both the day-of timing and the start-to-finish planning timeline so that you never miss a beat!
To hear Brooke’s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!
We want to say a special thank you to Brooke for sharing these insights with our Timeline Genius community.
Please take this information, act on it, and carry on the journey toward fulfilling your dreams!
Show Notes: Schedule your free, one-on-one demo with Brooke here. * Keep up with the latest Timeline Genius features (and send us a DM!) on Instagram here. * Questions? Get in touch with Brooke or Eddie * Ready to begin using Timeline Genius to streamline your business? Access your free trial of Timeline Genius here!*
The post WII 138 – Timeline Genius Deep Dive with Brooke Bowenschulte appeared first on Timeline Genius Blog.
You’re putting a lot of energy into marketing your business and delivering an amazing service for couples. But how do you know if your efforts are resonating the way you want them to?
Wedding planning is an emotionally driven career, requiring lots of creativity and passion. That often means pros miss out on an essential part of building success: data analytics.
If analyzing data feels like a huge, impossible task, then this episode of Wedding Industry Insider Podcast is for you. We’re joined by Shauna Smith, Director of Business-to-Business Marketing for The Knot Worldwide, and she’s sharing fantastic advice for using data to scale and grow your wedding planning business.
The good news? You don’t need a special degree or access to detailed studies to use data in your business. In fact, some of your most valuable data is trends and feedback from your own clients.
That’s why we love this interview so much – Shauna shares her immense expertise while offering actionable steps anyone can take to make informed decisions for their business. Here is some of what you can look forward to:
- How to narrow down the many ideas and directions you have for your business
- Trends and values among Gen Z couples
- How to turn your unique business data into easy-to-analyze spreadsheets
- Tips for making sure your website is ready to draw in your ideal client
- And, Shauna’s #1 advice for wedding planners!
To hear Shauna’s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!
We want to say a special thank you to Shauna for sharing these insights with our Timeline Genius community.
Please take this information, act on it, and carry on the journey toward fulfilling your dreams!
Show Notes: Connect with Shauna Smith on LinkedIn here or on Instagram here. * Keep up with The Knot Worldwide on Instagram to learn about upcoming events and promotions. * Questions? Get in touch with Shauna or Eddie * Want more time to grow your business? We can help! Access your free trial of Timeline Genius here*
The post WII 137 – How to Use Data to Drive Growth with Shauna Smith appeared first on Timeline Genius Blog.
You know a strong foundation is essential to running a successful wedding planning business. But when it’s time to refine or restructure, getting to the bottom of things can seem daunting.
Fallon Carter of Fallon Carter Events is here to help! She’s joining this week’s Wedding Industry Insider to talk about the essential (and pretty simple!) process of refining the foundation of your business.
The good news? It doesn’t have to be a big, sweeping project you tackle all at once. Instead, Fallon walks us through the seven key elements to focus on, and gives us a totally doable timeframe for achieving it!
Fallon is one of the earliest supporters of Timeline Genius, so she’s sharing some awesome ways that our program helps her provide the best service possible to clients (while protecting her time and energy). Plus, she’s sharing other programs she uses to streamline her processes and keep her business running smoothly.
We love the authentic, kindhearted advice Fallon offers in this episode – here are some of our favorite highlights:
- How structuring her weekly tasks helps ensure Fallon is staying financially stable and legally compliant.
- Fallon’s story of overcoming imposter syndrome and becoming confident in her work as a planner
- She breaks down her pricing structure and reveals that different models can work for different clients (as long as you protect your finances in the contract!).
- And, she shares her #1 advice for wedding planners!
To hear Fallon’s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!
We want to say a special thank you to Fallon for sharing these insights with our Timeline Genius community.
Please take this information, act on it, and carry on the journey toward fulfilling your dreams!
Show Notes: Follow Fallon Carter Events on Instagram here. * Questions? Get in touch with Fallon or Eddie * Listen to our interview with Fallon’s lawyer on this recent episode of Wedding Industry Insider. * Ready to refine your foundation with the best systems and processes? Access your free trial of Timeline Genius here*
The post WII 136 – Refining Your Foundation With Fallon Carter appeared first on Timeline Genius Blog.
“Show up, shine bright, get loud, be clear, and take up massive space in your market.”
How do you bring your identity to your business?
Today we’re sharing an incredible interview with Don Mamone, an identity coach and photographer whose unique journey to authenticity is an inspiration to anyone who wants to shine bright as an entrepreneur.
Don is sharing amazing advice about channeling your truest self and using that to elevate your business. You’ll love hearing about how they discovered and accepted their own identity and then became better at all aspects of life – from emailing business clients to raising their family.
Here’s some of what you can look forward to in this beautiful and deeply personal interview:
- A four-step framework for becoming your most authentic self (in life and in business!)
- Why you want authenticity to serve as both a beacon and a filter so that you’re surrounded by the right people and clients
- How discovering your identity can improve your brand and marketing
- Tips for standing out in a saturated market and attract clients based on who you are instead of what you do
- And, Don shares their #1 piece of advice for wedding professionals
To hear Don’s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!
We want to say a special thank you to Don for sharing these insights with our Timeline Genius community.
Please take this information, act on it, and carry on the journey toward fulfilling your dreams!
Show Notes: To learn more about Don and get on their mailing list, visit their website here. * Follow Don on Instagram @donmamone * Questions? Get in touch with Don or Eddie * Access your free trial of Timeline Genius here*
The post WII 135 – Don Mamone’s Inspiring Journey to Authenticity appeared first on Timeline Genius Blog.
Your wedding planning business is taking off. You’re doing the work you love, grasping the business side of things, and finding some work/life balance. Then it all comes crashing down with one single client.
If you haven’t had a problem client yet, you likely will encounter one soon. And it’s not that they are bad people, or even universally bad clients. They just aren’t a fit for how you do business. Now they’re bringing you down, giving you extra work, and chipping away at your profits. It’s time to break up with them.
What is your exit plan?
On this week’s episode of Wedding Industry Insider, we’re talking with Leah Weinberg of the law firm Oduberg, which offers legal services for entrepreneurs in New York, Pennsylvania, Georgia, and Washington, D.C.
Leah is a real treasure for us because she is an experienced lawyer who also worked as a wedding planner for 10 years. So she’s able to give us practical advice for navigating contracts, dealing with difficult clients, and managing entrepreneurship.
She has a lot of valuable insight, both as a wedding pro and a lawyer – here is what you can look forward to in this great interview:
- Leah debunks the myth that a long, formal contract will scare away clients.
- We hear real examples of problem clients and learn how to prepare for them in your contract.
- Leah gives a quick primer on how to classify employees and independent contractors.
- And, she shares her #1 piece of advice for wedding professionals
To hear Leah’s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!
We want to say a special thank you to Leah for sharing these insights with our Timeline Genius community.
Please take this information, act on it, and carry on the journey toward fulfilling your dreams!
Show Notes: To hear more from Leah, listen to her previous interview with Eddie on Wedding Industry Insider. * Follow Leah on Instagram @theleahweinberg and @oduberglaw * Questions? Get in touch with Leah or Eddie * Access your free trial of timeline genius here*.
The post WII 134 – Leah Weinberg on Contracts and Breaking Up With Clients appeared first on Timeline Genius Blog.
The direction of your business has likely changed over the years, but have you changed your goals?
Many wedding planners are still strategizing based on goals they made years ago. Or, based on other people’s goals.
It’s the New Year, and even if you’re not one to make resolutions, it’s the perfect time to evaluate your goals as a wedding entrepreneur.
This week on Wedding Industry Insider podcast, sales and business expert Sam Jacobson shares great ideas to ensure your strategy and sales flow align with a completely up-to-date, true-to-you set of goals.
Sam is the founder and co-owner of Ideaction Consulting, a firm offering business coaching, sales, marketing tools, and website copywriting for wedding pros who want to book high-quality (and high-paying) clients.
You’ll love Sam’s insight as both a business owner and a sales coach, but here are some of our favorite highlights from this great interview:
- How to work from a place of bliss, and the value in delegating tasks outside your genius zone
- How to create value for clients in your sales process
- The top 3 mistakes wedding pros make in their sales process (and how to fix them!)
- And, Sam’s number #1 Advice for wedding professionals
To hear Sam’s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!
We want to say a special thank you to Sam for sharing these insights with our Timeline Genius community.
Please take this information, act on it, and carry on the journey toward fulfilling your dreams!
Show Notes: Want personalized help from Sam’s team? Get 50% off a website audit here! * Discover more Ideaction tools, services, and courses here. * If you’re following along for Eddie’s book recommendations, check out Ray Dalio’s “Priciples” here. * Questions? Get in touch with Sam or Eddie * Access your free trial of timeline genius here*.
The post WII 133 – Setting (& Changing!) Goals With Sam Jacobson appeared first on Timeline Genius Blog.
Are you looking to rebrand or update your business in the year to come? If so, this week’s Wedding Industry Insider episode is for you.
Web designer and brand strategist Emily Foster (owner of Emily Foster Creative) joins us to talk about elevating your website and brand, and what major mistakes to avoid.
But she’s not letting us jump ahead. Before we can create a picture-perfect website and soul-stirring copy, we’ve got to complete one must-do task: identifying our ideal client.
Luckily, Emily has excellent, actionable advice on how to do that. And you’ll be surprised how specific she gets as she guides you toward that one, perfect client (who will book your favorite package).
Here are some more of our favorite highlights from this week:
- How to strike a balance between showing your unique personality in your brand while speaking to your ideal client too.
- We get Emily’s great insight as both a business strategist and a creative web designer.
- Emily reveals the top mistakes she sees on wedding professionals’ websites – you’ll be running to your own site as soon as you hear them.
- And, her #1 piece of advice for wedding professionals!
To hear Emily’s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!
We want to say a special thank you to Kristin for sharing these insights with our Timeline Genius community.
Please take this information, act on it, and carry on the journey toward fulfilling your dreams!
Show Notes: Want your website to sing to your ideal clients? Snag Emily’s elevated website checklist here. * Check out Donald Miller’s book “Building a Story Brand” here * Questions? Get in touch with Emily or Eddie * Access your free trial of timeline genius here*.
The post WII 132 – Attracting Your Ideal Client with Emily Foster appeared first on Timeline Genius Blog.
Do you feel overwhelmed by the amount of competition in your wedding market? If so, you’re not alone, but you’re also not stuck.
Expert wedding planner Kate Murtaugh found success by viewing fellow planners as her community, not her “competition.”
Kate Murtaugh is the CEO and Creative Director of Kate Murtaugh Events & Design, an award-winning studio based in New England. Today on the Wedding Industry Insider Podcast, Kate shares her unique insight on how you can strengthen your business and your wedding market by embracing community over competition.
This interview is full of so much heart and warmth, as Kate shares the ways she has struggled (and succeeded!) as an entrepreneur and a mother. Here are some of our favorite takeaways:
- There are clients for everyone, and creating a referral network and community of mentors benefits everyone.
- Family means everything to Kate, and clients have shared that they feel even more cared for because of this.
- We get 3 guiding principles that help Kate balance family and entrepreneurship.
- Kate uses Timeline Genius to keep track of her community, plan polished events, and claim more time in her day.
- And, Kate shares her #1 piece of advice for wedding planners!
To hear Kate’s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!
We want to say a special thank you to Kate for sharing these insights with our Timeline Genius community.
Please take this information, act on it, and carry on the journey toward fulfilling your dreams!
Show Notes: Find your Rising Tide chapter online here. * Follow Kate on Instagram here. * Questions? Get in touch with Kate or Eddie. * Want to see if you’ll love Timeline Genius as much as Kate does? Access your free trial of timeline genius here*.
The post WII 131: Kate Murtaugh Embraces Community & Motherhood as a Wedding Planner appeared first on Timeline Genius Blog.
In a market saturated with wedding planners and designers, how can you stand out and land your dream clients?
According to Kristin Banta, it’s your point of view. This is your intrinsic way of seeing the world that makes your contributions and work unique.
Kristin Banta is the CEO and Creative Director of Kristin Banta Events. She has served high-end wedding clients, Hollywood elite, and renowned companies to create events that are immersive and unforgettable experiences.
We are extra excited to talk with Kristin, because she was our second guest ever on Wedding Industry Insider exactly 7 years ago. And as the landscape of wedding planning has changed, her insight is more valuable than ever.
Kristin is a master of design, so this is a must-listen if you want to offer full design as part of your planning services. But even if that’s not your niche, she’s got great encouragement and advice to make sure your point of view shines through your work.
Here are some of the highlights of this great interview:
- Kristin shares her fine-tuned process for developing designs, from her first spark of inspiration to the final product.
- Discover great questions you can ask clients so that you can create unique and impactful events for them.
- We hear a great testimonial for Timeline Genius, as Kristin was one of our earliest supporters.
- And, Kristin shares her #1 advice for wedding planners!
To hear Kristin’s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!
We want to say a special thank you to Kristin for sharing these insights with our Timeline Genius community.
Please take this information, act on it, and carry on the journey toward fulfilling your dreams!
Show Notes: + Hear more from Kristin by listening to Episode 002 of Wedding Industry Insider. + Follow Kristin’s work and inspiration on her Instagram here. + Questions? Get in touch with Kristinor Eddie + Access your free trial of timeline genius here*.
The post WII 130 – Kristin Banta on Design, Point of View, and Taking Risks appeared first on Timeline Genius Blog.
You didn’t start your wedding planning business because you wanted to balance books and calculate finances. But not having a firm grasp on your accounting can hinder your growth and cause a ton of unnecessary stress.
So you need to find a way to keep track of your business’s finances without it becoming your full-time job.
Today, LoriAnn Kuntz joins us on Wedding Industry Insider to talk all about money, budgeting, and financial planning in a way that’s exciting and easy to digest.
LoriAnn is the founder and CEO of Profit Priority, a bookkeeping and financial management service that helps creative entrepreneurs make better (and more confident) decisions and get back to the work they love.
After all, you became a wedding planner to serve couples, create experiences, and find freedom in your work. LoriAnn shows us how nailing down your business’s finances can allow you to do all that in a much more fulfilling way.
LoriAnn offers all kinds of great advice, both as an entrepreneur and a finance expert. Here are some of our favorite highlights from this interview:
- How to think like a CEO and take on the many financial roles needed in any successful business, even if you’re a solopreneur.
- LoriAnn shares what it looks like to be your own bookkeeper, and she tells us when it’s time to hire a pro to take over this important job.
- How budgeting will offer you more freedom and creativity in your work and life
- And, her #1 advice for wedding planners!
To hear LoriAnn’s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!
We want to say a special thank you to LoriAnn for sharing these insights with our Timeline Genius community.
Please take this information, act on it, and carry on the journey toward fulfilling your dreams!
Show Notes: + Ready to become your own CFO? Access LoriAnn’s free guide on business deductions here and her free cashflow projection template here. + Click here to start working with Profit Priority for bookkeeping or CFO services. + Questions? Get in touch with LoriAnnor Eddie + See what Timeline Genius can do for you!*
The post WII 129 – Finding Freedom by Budgeting with LoriAnn Kuntz appeared first on Timeline Genius Blog.
You’re making strides in your wedding planning business, and it’s starting to look how you envisioned. But how does it feel?
Are you finding joy and balance in all aspects of your business?
Oftentimes, creative entrepreneurs see the profits they hoped for, get the bookings they wanted, and see growth in their business. But it feels off.
Maybe you’re burdened by the many roles you have to play as a business owner, or maybe there’s a feeling of guilt over the time you put into your work, or you simply feel stuck.
This is what Andrea Liebross calls the messy middle of entrepreneurship. Andrea is a life and business coach and author of “She Thinks Big: The Entrepreneurial Woman’s Guide to Moving Past the Messy Middle and Into the Extraordinary.” She was kind enough to join us on this week’s episode to talk about this tough time that happens to most entrepreneurs.
The good news? It’s totally possible to move through this time and find the growth and freedom you envision for yourself (and your business!).
Here are some of our favorite parts of this great interview:
- Andrea provides concrete action steps you can take to move through “the messy middle” and fuel your journey.
- What happens when we shift our mindset from deadline-driven goals to meaningful focuses?
- The difference between stuck-stress and progress-stress (and how to make sure any stress you feel is worthwhile!)
- And, of course, Andrea’s #1 piece of advice for wedding planners
To hear Andrea’s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!
We want to say a special thank you to Andrea for sharing these insights with our Timeline Genius community.
Please take this information, act on it, and carry on the journey toward fulfilling your dreams!
Show Notes: + Visit Andrea’s Links to order Andrea’s book “She Thinks Big,” or to access her other great resources for entrepreneurs. + Questions? Get in touch with Andreaor Eddie + Feel good about how you spend your time and the services you provide: See what Timeline Genius can do for you!*
The post WII 128 – Andrea Liebross on the ‘Messy Middle’ of Entrepreneurship appeared first on Timeline Genius Blog.
Are you eager to use AI to enhance your wedding planning business, or are you avoiding artificial intelligence altogether?
No matter where you are with AI, today’s episode is for you. We’re finally talking all about this technology and how it will affect the future of wedding planning.
We were looking for insight and advice about how wedding planners could use AI, so we turned to Steven Greitzer, a venture capitalist, wedding tech entrepreneur, and ceremony officiant. His company Provenance offers a way to deliver high-quality ceremonies, vows, and toast fit for the modern wedding (without it becoming a crazy burden to the wedding planner or a scramble the week of the wedding).
We start the podcast by discussing how Provenance can help planners offer a white-glove service while having better control over the speeches and ceremony at a wedding.
Then, we dive into everything AI. Steven has excellent advice for how wedding planners can begin utilizing this tool to free up more time for tasks that require a high-touch, personalized service. He’ll convince even the most resistant planners to embrace AI in small ways.
Steven’s unique position as a tech entrepreneur and wedding officiant means he has great insight for you. Here are some of our favorite parts of this interview:
- How wedding planners can present Provenance to their clients as a way to take the risk and hassle out of speeches and vows.
- Simple ways wedding planners can experiment with AI, even if you’ve been apprehensive or downright avoiding it.
- What he’s learned about customer service from world-famous CEOs, and how you can use those same principles in your small business.
- What wedding planners can learn about failure from a venture capitalist and tech developer.
- And, Steven’s #1 piece of advice for wedding professionals
To hear Steven’s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!
We want to say a special thank you to Steven for sharing these insights with our Timeline Genius community.
Please take this information, act on it, and carry on the journey toward fulfilling your dreams!
Show Notes: + Use code WII to get 10% off Provenance + Questions? Get in touch with Stevenor Eddie + Ready to use AI in a simple, user-friendly way? See what Timeline Genius can do for you!*
The post WII 127 – Steven Greitzer Talks about AI for Wedding Planners appeared first on Timeline Genius Blog.
You know marketing is essential to your wedding planning business. But hiring a pro may be out of reach, and figuring it out on your own can be overwhelming.
That’s where Tayler Cusick Hollman comes in. Her program Enji helps small business owners develop a customized marketing strategy in minutes. It takes out the guesswork, fatigue, and expense of this daunting (yet critical) task.
In Tayler’s words, Enji makes it “stupid easy and fast” to make a custom marketing strategy that you can implement right away.
The best part? Tayler’s background working as a marketing strategist for wedding planners means Enji is ideal for pros just like you.
On today’s episode of Wedding Industry Insider, Tayler shares her wisdom about mindset for small business owners and then offers a step-by-step crash course on marketing. You’re going to love her insight.
Here’s some of what Tayler covers in this great interview:
- The best traits she sees in wedding planners, and what often stands in the way they try to market their business.
- Her 3 principles that drive success (yes, we’re considering making “Care Bear Fire” t-shirts over here)
- The five foundational levels of marketing – all broken down into easy-to-implement concepts (our favorite is number 5!)
- Her #1 piece of advice for wedding professionals
To hear Tayler’s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!
We want to say a special thank you to Tayler for sharing these insights with our Timeline Genius community.
Please take this information, act on it, and carry on the journey toward fulfilling your dreams!
Show Notes: Get your free trial of Enji here. * Follow Enji on Instagram to keep up with Tayler and hear more advice. * Following along for Eddie’s book recs? Read The Untethered Soul by Michael Singer. * Questions? Get in touch with Tayler or Eddie. * See what Timeline Genius can do for you!*
The post WII 126: A Marketing Strategy in Minutes with Tayler Cusick Hollman appeared first on Timeline Genius Blog.
“Who are you?” “What do you need?” “How can I help you reach your goals?” These are the kinds of questions that can elevate your business and bring you closer to your dream clients. In today’s episode of Wedding Industry Insider, we’re learning how building authentic relationships can help you book more creative and high-paying...
The post WII 125: How to Book Luxury Weddings with James x Schulze appeared first on Timeline Genius Blog.
“Your brand is your reputation.” For some wedding planners, branding is one of the most fun parts of being a creative entrepreneur. But for others, it seems like a daunting, out-of-reach process. No matter where you are with your branding, today’s episode is for you! Kaleigh Wiese is a brand strategist who has worked with...
The post WII 124 – Branding (in 4 Simple Steps!) with Kaleigh Wiese appeared first on Timeline Genius Blog.
Think of the moment that you knew you wanted to do weddings. Do you still plan from that place of inspiration? Because this planner taps into that feeling to create enchanting experiences and challenges you to do the same. Ashley Smith is the Principal of Ashley Smith Events, a team of experience-based designers specializing in...
The post WII 123: Crafting Enchanting Wedding Experiences With Ashley Smith appeared first on Timeline Genius Blog.
If you think your business isn’t big enough to create change, then catch the lessons from today’s guest. With her business partner, she disrupted an industry and brought in over 20 million dollars in revenue last year. Diana Ganz is the Co-founder of SuitShop, the premiere destination for affordable, size-and gender-inclusive, and yours-to-keep suiting. A...
The post WII 122: Diana Ganz on Her Approach to Growing a Successful Business appeared first on Timeline Genius Blog.
According to this guest, if you’re a business owner who’s stressed about your budget or cash flow, then you’re not alone. In fact, she’s sharing her expert tips about what you should do now in order to budget effectively. Danielle Hendon is the founder and owner of 4 Corners CFO, LLC. Using her 10+ years in...
The post WII 121: Master Your Budget with Cash Flow Management Tips from Danielle Hendon appeared first on Timeline Genius Blog.
Ready to propel your business forward? Then don’t miss today’s episode with an industry leader who was also instrumental in the founding of Timeline Genius! Brigid Horne-Nestor is the owner of i-do Weddings & Events. Brigid has over 25 years of industry experience and a Master Wedding Planner—one of only 69 in the world. Based...
The post WII 120: Brigid Horne-Nestor On Strategically Targeting Your Ideal Clients appeared first on Timeline Genius Blog.
Ready to embrace the spirit of collaboration and tech in the wed-space? Then tune in for success tips from this well-known wed-tech entrepreneur and industry expert!
Rob Farrow is the CEO of Aisle Planner, which he founded with his wife, Christina. For the past decade, they have grown Aisle Planner into an established industry leader. As an all-in-one platform, it is the software solution offering marketing, client, and planning + project management for event professionals.
Rob himself was the former Global VP of Marketing for SurfTech, and he has over 20 years of experience in product development, marketing, communications, and all aspects of events management.
In this episode, Rob talks about building a service-based company as well as how you can leverage the principles that guided Aisle Planner’s success.
Episode highlights & action steps:
- Embrace the virtue of patience in your business and the habit of consistency in your brand messaging
- Don’t be afraid of tech or of making adjustments after initial roll-outs
- Remember you can always make more money, but you can’t make more time
- Know your audience and play to the room
- Live up to the promise of your brand and the expectations of your clients
- His #1 piece of advice for wedding professionals
To hear Rob’s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!
We want to say a special thank you to Rob for sharing these insights with our Timeline Genius community.
Please take this information, act on it, and carry on the journey toward fulfilling your dreams!
Show Notes: + Lovemarks by Kevin Roberts + Ready to get more ways to customize your timelines? See what Timeline Genius can do for you!*
The post WII 119: Insights from Rob Farrow for Wedding Industry Professionals appeared first on Timeline Genius Blog.
Tune in for this episode with Rob Farrow, Founder and CEO of Aisle Planner! In it, Rob talks about leveraging the principles that have guided Aisle Planner' success.
And remember to check out your special offer from Timeline Genius!
Elisabeth Kramer is a wedding coordinator in Portland, Oregon, who works to make weddings more inclusive, diverse, equitable, accessible, and sustainable. She is also the co-founder of Altared, a space for wedding vendors who want to change the wedding industry. In this episode, Beth calls out the problems of the wedding industry complex and gets transparent about what she’s done to grow her business in a spirit of inclusivity, equitability, and collaboration for not only clients but also other vendors.
See what Timeline Genius can do for your wedding planning business!
While this guest booked her first wedding for $450 and used her mom as free labor, today her company grosses 1.5 million a year. To hear more, click play to tune in!
Sara McCall is the Founder & CEO of Stunning and Brilliant Events, a luxury, full-service wedding and event planning company. Motivated to empower other women, she has grown Stunning and Brilliant Events into 9 successful franchise locations across the U.S. Together, she and her team have planned over 1000 weddings in the last 11 years. In addition, Stunning and Brilliant Events has made the Best of The Knot Weddings for over a decade.
On top of her own background in corporate events and B.A. in Graphic Design, she’s had the privilege of learning from industry leaders including David Tutera and Breston Bailey. Sara is also an industry educator with recent speaking appearances at Event Source and Wedding MBA.
In this episode, Sara talks about how her marketing perspective influences her business decisions and shares what you can do to better reach your audience.
Episode highlights & action steps:
- Plan consistent posting on social media, even behind-the-scene reels
- Use strategies like taking polls to learn more about your audience
- Build a reputation for the experience you create
- Establish protocols, such as month-out communications
- Figure out what you’re great at and lead that for your team
- Explore the possibility of franchising
- Her #1 piece of advice for wedding professionals
To hear Sara’s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!
We want to say a special thank you to Sara for sharing these insights with our Timeline Genius community.
Please take this information, act on it, and carry on the journey toward fulfilling your dreams!
Show Notes: + Learn about the Franchise Opportunities with Stunning and Brilliant Events + Check out Alex Becker’s The 10 Pillars of Wealth* + Ready to save time making customized timelines? Start your zero obligation, no CC, 14-day free trial of Timeline Genius!
The post WII 117: Sara McCall on Building a Reputation That Gets the Attention of Your Clients appeared first on Timeline Genius Blog.
Whether you’re a DIY couple or a wedding planner, this guest is talking to you!
Jamie Wolfer is the Owner and President Planner of Wolfer & Co, a wedding industry collective which provides mentorship for both DIY couples and wedding planners. She is known for her devoted following on YouTube and as an industry leader in the space of wedding coordination for DIY clients on a budget. She also hosts the Engage with Jamie Wolfer podcast and the Union podcast.
In this episode, Jamie shares her startup story and challenges you to take ownership of how you want your business to impact you and gives you her top tips for how to do it.
Episode highlights & action steps:
- Know your boundaries and take responsibility for communicating them
- Shift your “bad day” perspective and take on an abundance mindset
- Turn your frequently asked questions into video content
- Share content consistently but always tweak how you address their pain points
- Practice social reciprocity and watch what happens
- Strive to help all couples have a seamless and joyous experience, regardless of budget
- Her #1 piece of advice for wedding professionals
To hear Jamie’s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!
We want to say a special thank you to Jamie for sharing these insights with our Timeline Genius community.
Please take this information, act on it, and carry on the journey toward fulfilling your dreams!
Show Notes: + Explore The Union Mastermind for wedding planners + Check out Alex Hormozi’s $100 Million Offers* + Ready to save time making customized timelines? Start your zero obligation, no CC, 14-day free trial of Timeline Genius!
The post WII 116: Jamie Wolfer Challenges You to Take Ownership of Your Relationship with Your Business appeared first on Timeline Genius Blog.
Experienced in making exquisite events feel seamless, these founders have gained their business a rep for being “the nexus of matrimonial cool”. Which is why we’re delighted to share with you their insights about the best ways to go after your own success.
Sunna Yassin and Mollie Jones are the owners of Bash Please, a full-service creative event production company based in California. Named a top planner by BRIDES, Bash Please is a leader in designing events that intentionally and artistically reflect each couple. Known for incorporating precise and sophisticated aesthetic elements, Sunna and Mollie produce weddings and events internationally. Bash Please is also recognized in publications such as Martha Stewart Weddings, Green Wedding Shoes, Style Me Pretty, and Carats & Cake.
In this episode, Sunna and Mollie reflect on how their corporate backgrounds helped them establish and grow their award-winning business. Specifically, they talk about the mindset and principles that will empower you.
Episode highlights & action steps:
- Find the person who can be your sounding board for ideas you’re considering
- Remember that every idea is a good idea but you must decide if it’s the right idea for that situation
- Learn from leaders you admire and release the need for everything to be instantaneous
- Be generous in mentoring others but keep your boundaries as the business owner
- Always be honest and do your best to be authentic
- Their #1 pieces of advice for wedding professionals
To hear Sunna and Mollie’s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!
We want to say a special thank you to Sunna and Mollie for sharing these insights with our Timeline Genius community.
Please take this information, act on it, and carry on the journey toward fulfilling your dreams!
Show Notes:* + Ready to save time making customized timelines? Start your zero obligation, no CC, 14-day free trial of Timeline Genius!
The post WII 115: Sunna Yassin and Mollie Jones Share the Success Mindset You Need appeared first on Timeline Genius Blog.
Dread dealing with your finances? Fear that becoming debt-free is impossible, or feel unsure about where you’re at? If you can relate, then tune in to this episode to get a better way of managing your financial reality.
Bree Carroll is the Owner of B Carroll Events, a full-service wedding and event planning agency based in Bossier City, Louisiana. With a background in civil engineering, Bree combines her strategic problem-solving skills with intentional planning in order to create transformational experiences. In her work she helps other influential women achieve their goals while securing financial stability. Additionally, she is the Founder of Military Marriage Day and the host of the Hearts & Stripes Podcast. B Carroll Events has been featured by BRIDES, SUCCESS, and Military Families Magazine, among others.
In this episode Bree talks about the best things you can do to get intentional about your current and future finances.
Episode highlights & action steps:
- Hold weekly business meetings about your personal and professional finances
- Seek resources that teach about wealth and debt-free living
- Embrace Bree’s mantras: “what gets measured gets managed” and “transformation requires transaction”
- Determine and then practice the best strategy for you
- Learn about Bree’s efforts to support military families and thriving marriages
- Her #1 piece of advice for wedding professionals
To hear Bree’s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!
We want to say a special thank you to Bree for sharing these insights with our Timeline Genius community.
Please take this information, act on it, and carry on the journey toward fulfilling your dreams!
Show Notes:* + Jumpstart your planning and goals with Bree’s CARE Method Blueprint + Watch Alex Hormozi explain why “getting rich is easy“ + Recommend reading: Dave Ramsey, Total Money Makeover; Rachel Rodgers, We Should All Be Millionaires; Jen Sincero, You Are a Badass at Making Money + Watch Patrice Washington discuss the “6 Pillars of Wealth“ + Ready to save time making customized timelines? Start your zero obligation, no CC, 14-day free trial of Timeline Genius!
The post WII 114: Use These Resources to Take Control of Your Financial Reality appeared first on Timeline Genius Blog.
Less familiar or starting out with TikTok? Learn how you can leverage the popular platform to benefit your business and your brand.
Meagan Culkin is the Owner of the Magnolia Collective, an inclusive and full-service event planning company that focuses on “creating events as beautiful and unique as our couples.” A Green Wedding Guild Member, the Magnolia Collective is included in The Knot Weddings Hall of Fame. Additionally, it is the Best of The Knot Winner (2018-2023) and has won Wedding Wire’s Couple’s Choice Award (2012-2022).
In this episode Meagan shares how you can use TikTok to expand your audience and increase brand recognition.
Episode highlights & action steps:
- Build the relationship to uncover what will wow your client
- Relate to today’s clients by conveying who you are as a person
- Vary your content and share video in order to outmaneuver TikTok’s algorithm
- Embrace the way that TikTok lets you be real and even imperfect
- Her #1 piece of advice for wedding professionals
To hear Meagan’s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!
We want to say a special thank you to Meagan for sharing these insights with our Timeline Genius community.
Please take this information, act on it, and carry on the journey toward fulfilling your dreams!
Show Notes: + Snag the free download she shares for How to Optimize Your TikTok Content. + Email Meagan and mention this episode to receive a $20 discount* on a TikTok and Reel Coaching Session! + Ready to save time making customized timelines? Start your zero obligation, no CC, 14-day free trial of Timeline Genius!
The post WII 113: How to Leverage TikTok for Your Event Planning Business appeared first on Timeline Genius Blog.
When she decided to reposition her business, she scrapped everything that wasn’t what she wanted. Because she knew what she wanted it to become.
At first, the changes only brought in two clients, but she invested everything in them. Then, she used the photos and videos from those events to build her new portfolio, which ultimately landed 1M clients.
Today, as a highly-sought wedding planner and lifestyle expert, she provides a signature experience for select luxury weddings and events.
Andrea Eppolito is the owner of Andrea Eppolito Events, an award-winning event planning company based in Las Vegas, NV. Additionally, she is a leading industry speaker, educator, and coach. She is also the host of the podcast, “Andrea Eppolito | Celebrating Life, Luxury, & Above All Else Love.” Her work has been recognized in WEDLUXE, INSIDE Weddings, WEDLUXE, Grace Ormonde, Brides, ELLE, GLAMOUR, and Town & Country, among others.
In this episode, Andrea talks about presenting your business as the best choice for your ideal client and creating the experience that proves it.
Episode highlights & action steps:
- Be willing to endure uncertainty while you position yourself differently
- Manifest what you want to achieve by taking the action that makes it true
- Embrace the belief that you never lose a client
- Treat yourself and your business as separate entities
- Invest “skin in the game” with an intentionally picked group of colleagues
- Her #1 piece of advice for wedding professionals
To hear Andrea’s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!
We want to say a special thank you to Andrea for sharing these insights with our Timeline Genius community.
Please take this information, act on it, and carry on the journey toward fulfilling your dreams! Because it starts with you.
And if you’re interested, watch this clip to see how you can create highly customized timelines in less time!
The post WII 112: Define Yourself as the Best for Your Ideal Client – with Andrea Eppolito appeared first on Timeline Genius Blog.
In this episode, Andrea Eppolito talks about how she built her luxury event planning business, specifically in terms of how she presented herself and strategized with colleagues.
If you want to build your brand, then you must get strategic about the messaging that you’re putting out in the universe.
So get started now with key lessons from this episode’s esteemed guest!
Brian Green is the Chief Event Architect and Creative Visionary of By BrianGreen, which provides award-winning custom wedding and event planning services in the Atlanta area and around the globe. With over 20 years of international events experience, Brian previously served as a Diplomat for Barbados and holds both Certified Meeting Professional (CMP) and Certified in Meeting Management (CMM) certifications. His work is widely recognized and featured in countless industry-leading publications. Brian is also a Mentor for The Knot Wedding Wire (TKWW), which in 2022 named him a TKWW WeddingPro Educator. He currently serves as Chairman of the Board for the National Society of Black Wedding & Event Professionals and is working on his first book.
In this episode, Brian shares the first things that you must do to build your brand while you steal back your joy in running your business.
Episode highlights & action steps:
- Establish the legitimacy of your business and take it seriously
- Know your costs, adhere to your business plan, and delegate what you can
- Let your website be your calling card (represent your full self and use great pre-qualifying questions)
- Put “everything on the wall” to check that your messaging is cohesive
- Focus on and post about the signature piece at each event you produce
- His #1 piece of advice for wedding professionals
To hear Brian’s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!
We want to say a special thank you to Brian for sharing these insights with our Timeline Genius community.
Please take this information, act on it, and carry on the journey toward fulfilling your dreams!
Show Notes: + Watch what Timeline Genius can do* for your timelines (what do you think??)
The post WII 111: How to Build Your Brand – Featuring Brian Green appeared first on Timeline Genius Blog.
Building your brand but not standing out? Brian Green of By BrianGreen explains why you need to present your authentic self throughout your messaging. Get your Top 50 Wedding Business Grown and Empowerment Tips
Do you love wedding décor? Or enjoy creating both the layout and the look of floor plans? If your answer is yes, then don’t miss this episode! Because today’s guest is all about rentals, especially in terms of what it means for your event planning business. Marie Kubin is the owner of Rent My Wedding,...
The post WII 110: Add Online Wedding Rentals to Offer Your Clients More – with Marie Kubin appeared first on Timeline Genius Blog.
If you're a wedding planner who loves decor and wants to scale, then don't miss this episode about the leader in online wedding rentals! In this episode, Marie Kubin of Rent My Wedding details how she started her business and shares practices that can help you grow yours. In particular, she offers an opportunity for you to stand out as a planner and earn additional income through Rent My Wedding.
Today’s guest first joined us in Episode 79 to share 4 steps to increase website conversions. Now, she’s back to help you create and market your unique story. Kate Storey and her husband Nick are co-owners of Book More Brides, a marketing firm that specializes in helping wedding planners attract and book their ideal client couples....
The post WII 109: The Marketing Secret to Use in Your Messaging – with Kate Storey appeared first on Timeline Genius Blog.
Judged for being gay, he grew up hating himself and trying to be someone else. But after years of pretending, he learned that being himself was not only inherently good but also that it authentically fueled his business. Now, he uses his brand to show others kindness and respect as well as to empower marginalized...
The post WII 108: Don’t Waste Your Life Not Being Yourself – with Jove Meyer appeared first on Timeline Genius Blog.
Do you see yourself as a leader? Or do you tell yourself you’re not one? If it’s the latter, reject that thinking. Because leadership is a learned skill. As today’s guest emphasizes, “it is not an innate personal trait that some people are better leaders than others”. It’s something they were taught. Ready to learn...
The post WII 107: Ashley Ebert Shares the 4 Laws of Leadership for Positive Influence appeared first on Timeline Genius Blog.
To gain control of your business, you need to map out your standard operating procedures (SOPs). Today’s guest explains where you can start. Irene Tyndale is the Founder and CEO of Irene Tyndale Weddings & Events, an award-winning and full-service boutique event planning firm based in Atlanta. With a background in corporate event planning, Irene...
The post WII 106: Gain Control of Your Business One SOP at a Time, with Irene Tyndale appeared first on Timeline Genius Blog.
Where’s the whiskey? Where’s the Oreos? At the height of lockdown in Bermuda, Nikki Begg found herself refunding previously booked clients over a quarter of a million dollars when they canceled their destination weddings due to COVID-19. Cue skipping fresh produce in favor of liquor and cookies. But, ultimately, that challenging time helped her discover...
The post WII 105: Nikki Begg On Why You Should Be Kinder to Yourself appeared first on Timeline Genius Blog.
Imagine that you not only quit your job but also took out a small business loan. In addition to that, you’ve only been married for 3 weeks. And then you learn the business you bought is basically sinking. What do you do? Today’s guest made a choice: “I decided that I was committed to figuring...
The post WII 104: Stick Your Foot in the Door Before it Shuts – with Megan Gillikin appeared first on Timeline Genius Blog.
If you find that you’re fighting imposter syndrome or your vision for your business is vague, then it’s time to figure out what’s driving you at your core. Alia Wilson is the Owner and Creative Director of Firefly Events, a full-service planning and design company specializing in weddings, parties, and celebrations. With over 11 years...
The post WII 103: Use Your Greater Vision to Build a Sustainable Business with Alia Wilson appeared first on Timeline Genius Blog.
Want to build a team but can’t afford it yet? Check out this episode to get actionable ways you can build a team from the ground up! Jade Robinson is the Founder and Lead Planner of J.R. Events, an event management company in Jacksonville, Florida. Jade has over 12 years of experience producing corporate and...
The post WII 102: How to Build and Lead a Successful Team with Jade Robinson appeared first on Timeline Genius Blog.
Ever feel like your business appears successful on the outside but on the inside it’s chaos and weighing on your shoulders? There’s only so long you can sustain juggling way too many balls. Staying up all night. Working all day. Working seven days a week. The weight of never getting to the bottom of your...
The post WII 101: How to Become the CEO of Your Business with Brandee Gaar appeared first on Timeline Genius Blog.
It’s the 100th episode of Wedding Industry Insider! So, be sure to catch this episode and register to join us for a live celebration of this milestone! Tara Guérard is the Owner and Creative Director of Tara Guérard Soirée, a full-service event planning and design company maintaining offices in both Charleston, SC, and NYC. With...
The post WII 100: The Top 3 Lessons for Success from Tara Guerard appeared first on Timeline Genius Blog.
It’s a lesson learned during the pandemic that still rings true. Today’s world may be digital, but you can’t underestimate in-person interactions in building relationships. Kelly Ann Peck is the founder of Emerson Reese Creative, which provides business sales coaching for creative entrepreneurs and event professionals. With over 23 years of event industry and sales...
The post WII 099: Kelly Ann Peck Talks You Through Connection-Building Sales Tactics appeared first on Timeline Genius Blog.
Ever feel like your business owns you and not the other way around? If you want to flip it, tune in: today’s guest empowers you to first design your life and then adapt your business to fit it. Peggy Kelley is the owner of Timeless Celebrations, a full-service design and production company. Based in South...
The post WII 098: Peggy Kelley Shares How to Create Work-Life Integration appeared first on Timeline Genius Blog.
When you’re growing your business, it’s tempting to put ads in all the places you think you should. Facebook. Pinterest. Wedding websites. But before you direct people to your site, everything else needs to be fine-tuned. Or it’s money wasted. That’s why this episode will help you make sure you have the right foundation in...
The post WII 097: Carissa Kruse Walks You Through Creating A Lead Generation Funnel appeared first on Timeline Genius Blog.
You know getting your work published is a big deal. But how do you make it happen? Fortunately, this expert has the answer. Brittny Drye is the Founder and Editor-in-Chief of Love Inc., an equality-minded wedding blog and print publication that creates inclusive content for hetero and LGBTQ+ couples. Her thought-leadership has been recognized by...
The post WII 096: Brittny Drye Shares the Right Way to Submit Your Work and Get Published appeared first on Timeline Genius Blog.
To get the best results for your business, you need to make sure you’re talking to the right person. That is to say, your ideal customer. To do that, you need to know your client personas, which today’s guest is here to talk about. Jordan Kentris is the founder and owner of A Good Day,...
The post WII 095: Jordan Kentris Explains How to Mine the Data for Your Ideal Client Personas appeared first on Timeline Genius Blog.
Marketing your business isn’t easy. In fact, the hardest business to promote is your own. But to do it well, you need to be your client’s guide. Aleya Harris, CPCE, is the owner of Flourish Marketing, an agency that helps wedding professionals get and keep a consistent stream of clients. Specifically, as a StoryBrand Certified...
The post WII 094: Aleya Harris Explains How to Market Yourself as the Expert Guide in Your Client’s Story appeared first on Timeline Genius Blog.
In event design, each decision matters and every decision has so many variables. That’s why today’s guest shares the tech tool that helps you accurately create and customize your event vision. So, just hit play to hear the full details! Randi Bushell is the Founder and CEO of Merri, a 3D visualization platform made for...
The post WII 093: Randi Bushell Gives You the 3D Way to Make Faster Design Decisions appeared first on Timeline Genius Blog.
If you’re currently booking jobs that don’t have the necessary budget or feel like the right fit, then you need to position your business to attract the clients you want. Because the clients that resonate with you are out there, and they will find you when you’re concretely positioning your company. So, be sure to...
The post WII 092: Renée Sabo Gives You 5 Steps to Effectively Position Your Business appeared first on Timeline Genius Blog.
Business growth leads many planners to weigh whether or not they should hire team members. It’s a decision that can feel risky. It also requires figuring out the best type of employee for your company in terms of both position and personality. Yet successfully expanding is so important because it’s hard to maintain doing everything...
The post WII 091: Courtney Hopper and Dana Kadwell Give You Tips for Building Your Dream Team appeared first on Timeline Genius Blog.
For most of us, the biggest problem with automation is finding the time to set it up. That’s why it can help to switch your thinking from all or nothing to one thing at a time. And today’s guest, who owns not one but three companies, encourages you to start by automating just one system...
The post WII 090: Gretchen Culver Dares You to Make Your Life Better with Automation appeared first on Timeline Genius Blog.
Do you want to use software programs in your business yet aren’t sure how? Are you using certain apps but want to try something new? Maybe you’re hesitant to leave what generally works or are worried about onboarding. Perhaps you feel strapped on time. In fact, we understand the reasons. We know it’s an investment...
The post WII 089: Savannah Kilpatrick and Brooke Bowenschulte Empower You to Try New Tech Options for Wedding Planners appeared first on Timeline Genius Blog.
When we think of weddings, we often think first of the wedding planner. Yet we know that many other vendors likewise contribute to the smooth production of a wedding. In this respect, collaboration is not only key to overall success but also reveals insight from other industry professionals. For example, another person who plays a...
The post WII 088: Lynne Reznick Brings the Heart of an Educator to Crafting the Client Experience appeared first on Timeline Genius Blog.
Do you know the business strategy tip that we hear time and again? It’s having the right people around you supports your success. That’s why we’re kicking off 2022 with a re-issue of one of our top episodes on team-building (plus an exclusive code for Rock Paper Coin)! Enjoy! Want to build a team that...
The post WII 087: Nora Sheils Gives You a System for Building Your Team appeared first on Timeline Genius Blog.
Everyone knows that a live event is challenging precisely because there is no re-do. So, how do you really prepare for all variables? According to this husband-and-wife team, the answer is to learn from everyone and everything. Want to hear more? Be sure to tune in for this podcast episode! Aleah and Nick Valley are...
The post WII 086: Aleah and Nick Valley Encourage You to Be a Student of Everything appeared first on Timeline Genius Blog.
If you find it hard to say no, then you’re not alone. Especially in the event industry, it can be difficult to set boundaries, even when you deserve them. That’s why this guest shares the powerful way that she determines what she wants and says “no” when something isn’t right for her. Want to hear...
The post WII 085: Dixie Bagley Talks about How to Say “no” and Stand Your Ground appeared first on Timeline Genius Blog.
For this planning-duo couple, a background in hospitality reinforced deeply held beliefs in the value of service and of kindness. In fact, it led to developing the confidence that allowed them to make critical decisions for their company that ultimately paid off. Want to hear how you can apply these principles to your own wedding planning...
The post WII 084: Alison Laesser-Keck and Bryan Keck On the Driving Force of Hospitality appeared first on Timeline Genius Blog.
Whether it’s a detail designed for the guest of honor or one sitting off to the side, this industry leader says the key to producing events that keep people talking is to bring joy to planning each moment the guest will experience. To hear more, be sure to tune in to this podcast episode! Troy...
The post WII 083: Troy Williams on the Role of Artistic Intuition in Designing Moments Your Guests Will Feel appeared first on Timeline Genius Blog.
Is expanding your business one of your goals? Do you want to learn more about how to do it? According to this guest, the first step is to figure out the numbers that reflect not only where you’re at but also where you want to go. So, be sure to tune in for this podcast...
The post WII 082: Lindsay Landman Shares Her Handbook for Scaling Your Wedding Planning Business appeared first on Timeline Genius Blog.
Are you a wedding planner who loves design? Or do you thrive in logistics? Perhaps you enjoy both sides of the planning process. Yet, regardless of which skillsets fall in your wheelhouse, you can’t do it all. Ultimately, it helps to bring in support, which is why this guest shares how you can affordably outsource...
The post WII 081: Calder Clark Explains How to Highlight Your Brand Without Overextending Yourself appeared first on Timeline Genius Blog.
When it comes to creative vision, your dreams reveal what you will build. Small dreams lead to small creations. Big dreams lead to anything you can imagine. That’s why this guest recommends that you give yourself permission to dream up the greatest stories that you want to live. Want to hear more? Be sure to...
The post WII 080: Colin Cowie Directs You to Use Dreaming to Shape Your Future Success appeared first on Timeline Genius Blog.
As a planner, do you ever struggle with getting the right clients? Such as the ones you want to work with because they resonate with you? Or, are you hesitant to turn away clients, even if you know they aren’t the right fit? This guest understands. Even more, she tells you how to fix it. ...
The post WII 079: Kate Storey Gives You 4 Steps to Convert Website Traffic into Sales appeared first on Timeline Genius Blog.
Do you ever feel like you’re great at planning but “bad at money”? It’s a common issue, yet it’s holding you back. Want to hear this guest share her tips for how to take control of your money? Then, be sure to tune in for this podcast episode! Wendy Kay is the Owner and Creative...
The post WII 078: Wendy Kay Reveals How She Gained a Positive Money Mindset appeared first on Timeline Genius Blog.
When it comes to small business success, having a great product – or being a great planner – isn’t all it takes. The truth is that running a business requires its own skill-set. And this guest is here to tell you how to gain it through transformational learning. So, be sure to tune in for...
The post WII 077: Tara Melvin Advises You to Learn and Network Like a CEO appeared first on Timeline Genius Blog.
Do you question what your clients might think of the real you? Or study others to figure out what you should do? Are you curious to hear how this guest faced these same questions but then rejected this way of thinking? Then be sure to hit play – because this episode is one you don’t...
The post WII 076: Elizabeth Priya Kumar Inspires You to Crush Fear with This Game-changing Mindset appeared first on Timeline Genius Blog.
You know that Timeline Genius saves you time and easily creates professional, personalized timelines. But did you know the story of how Timeline Genius became the company it is today? If you’re a wedding planner, whether you’re just starting out or have years of experience, we think you’ll want to hear this interview. So, we...
The post WII 075: Eddie Babbage and Brooke Richie-Babbage Reveal Their Most Valuable Lessons as Entrepreneurs appeared first on Timeline Genius Blog.
What do you think is the most important factor in a wedding planner’s success? This week’s guest, whose clientele includes Sofia Coppola, Vanessa Getty, and Christy Turlington, says it all comes down to her love for bringing people together and creating once-in-a-lifetime moments. So, be sure to tune in, because this episode is one you...
The post WII 074: Laurie Arons Discusses the Importance of Loving What You Do and Taking Risks appeared first on Timeline Genius Blog.
Know the feeling of taking the blame, as a wedding planner, for something that wasn’t really your fault? Wondering how to combat the emotional overwhelm that’s sometimes par for the course? If so, then be sure to tune in for this podcast episode! Leah Weinberg is the Owner and Creative Director of Color Pop Events....
The post WII 073: Leah Weinberg Gets Candid About the Emotional Cost of Wedding Planning appeared first on Timeline Genius Blog.
Feel like you’ve ramped up your business too quickly? Or like you’ve given so much you’re burned-out? If so, then be sure to listen to this podcast episode! Tasha Bracken is the Owner and Principle Event Producer at Tasha Bracken Events and the Founder of Protégé Collaborative for Planners. She has almost two decades of...
The post WII 072: Tasha Bracken Challenges You to Invest in the Brand That You Want to Build appeared first on Timeline Genius Blog.
Caught in the trap of trying to please everyone? Wondering how to attract the type of clients that you want? If so, then be sure to listen to this podcast episode! Chanda Daniels is the Owner and Executive Designer of A Monique Affair, one of the leading event planning companies in the San Francisco Bay...
The post WII 071: Chanda Daniels Encourages You to Be Brave Enough to Be Yourself appeared first on Timeline Genius Blog.
Wanna know a secret to being confident about your creative solutions – especially the daring ones? If so, then be sure to listen to this podcast episode! Jennifer Zabinski is the founder and president of JZ Events, a full-service event planning firm. With a degree from Cornell University’s School of Hotel Administration, she has over...
The post WII 070: Jennifer Zabinski Shares the Secret to Being Relentless in Your Event Planning appeared first on Timeline Genius Blog.
Think your event planning business is too young to stand out? Wondering what you should do in order to achieve what you want for your business? If so, then be sure to listen to this podcast episode! Chenai Bukutu is the founder and owner of ByChenai Events, a boutique agency that produces luxury events in...
The post WII 069: Chenai Bukutu Explains the Value of Dedicating Yourself to Your Own Vision appeared first on Timeline Genius Blog.
Are you looking for inspiration in your event planning? Do you strive to create weddings that authentically capture your clients? Curious to learn how the rock star of event planning tackles these issues? If so, then be sure to listen to this podcast episode! Jes Gordon is the owner and Creative Director of jesGORDON/properFUN, an...
The post WII 068: Jes Gordon Reveals How She Produces Events That Truly Reflect the Client appeared first on Timeline Genius Blog.
Wish you could learn success secrets and tips from one of the best wedding planners in the industry? If so, then this podcast episode is your chance! Brooke Keegan is the owner and Creative Director of Brooke Keegan Special Events, a full-service design studio specializing in destination weddings and multi-day events. Additionally, she is the...
The post WII 067: Brooke Keegan Shares Her Success Secrets Plus the Pricing Model That Changes Everything appeared first on Timeline Genius Blog.
Are you someone who wants to use Google Analytics to increase business profits but feels kind of intimidated by all of the data report options? If so, then this podcast episode is for you! Christie Osborne is the owner and founder of Mountainside Media, a consulting firm that helps event and wedding professionals use data-based...
The post WII 066: Christie Osborne Breaks Down How Using Google Analytics Can Make You More Money appeared first on Timeline Genius Blog.
Do you want to be tech-savvy with your business but aren’t sure where to start or how to upgrade? If so, then this podcast episode is for you! Nora Sheils and Elizabeth Sheils lead the teams of Bridal Bliss, and they co-founded Rock Paper Coin. Bridal Bliss is a top Northwest wedding planning firm, and...
The post WII 065: Nora Sheils and Elizabeth Sheils Give You the Tech Hacks You Don’t Want to Miss appeared first on Timeline Genius Blog.
As a special treat, we’re reissuing our #1 most downloaded interview, and it’s one you don’t want to miss! Wanna hear one of the top wedding planners in the world reveal the keys to his success? If so, then this podcast episode is for you! David Tutera needs no introduction. A leading wedding and entertainment...
The post WII 064: David Tutera Shares the Top 3 Keys to His Success appeared first on Timeline Genius Blog.
As a special treat, we’re reissuing one of our all-time, top downloaded interviews, and it’s one you don’t want to miss! Do you have a marketing plan for your business, or are you figuring it out “on the fly”? For many people, it’s the latter. But, if you want to market effectively, then you need...
The post WII 063: Tayler Cusick Hollman Shares Five Steps to Create an Effective Marketing Plan appeared first on Timeline Genius Blog.
Would you like to take your company’s competitive strategy to the next level — without having to go get an MBA? If so, then this podcast episode is for you! Shane McMurray, BS, MBA, is the Founder of The Wedding Report, a research company that collects data to forecast wedding statistics. Notably, Shane has developed...
The post WII 062: Shane McMurray Reveals 3 Ways to Sharpen Your Competitive Strategy appeared first on Timeline Genius Blog.
As a wedding planner, have you ever felt undervalued professionally or personally? Would you like to discover strategies to combat this and to maintain a confident, empowered mindset? If so, then this podcast episode is for you! Amber Anderson is the owner of Refine for Wedding Planners, which provides educational resources and community support for...
The post WII 061: Amber Anderson Empowers You to Know and Act on Your Worth appeared first on Timeline Genius Blog.
Today, we’re excited to present the 60th episode of our Wedding Industry Insider podcast! For this episode, Eddie had the privilege of sitting down with expert wedding planner Morgan Childs. A highly-regarded industry speaker and educator, she also runs two successful businesses in her home state of Hawaii. Morgan is the Partner and Creative Director...
The post WII 060: Morgan Childs Encourages Wedding Planners to Seize the Opportunity in Small Weddings appeared first on Timeline Genius Blog.
Wanna discover the optimal set of software to power your wedding planning business? Wanna hear an industry expert reveal her secrets and systems for working at peak efficiency? If so, then this podcast is for you! Emily Sullivan is the owner of Emily Sullivan Events (ESE), a boutique wedding and event-planning firm based in New...
The post WII 059: Emily Sullivan Shares the Optimal Software Setup for Wedding Planners appeared first on Timeline Genius Blog.
When it comes to the success of your business, your mindset matters as much as your strategy. That’s why we’re sitting down in Episode 58 with Laurie Hartwell to talk about the values and outlook that will make you a successful and fulfilled wedding planner! Laurie Hartwell is the founder and CEO of The Bridal...
The post WII 058: Laurie Hartwell Reveals 5 Secrets to a Wedding Planner’s Success appeared first on Timeline Genius Blog.
What if you could earn thousands of extra dollars by creating new lines of revenue? Wouldn’t it be great to have other sources of income during times when wedding planning is slow? If you answered “yes,” then this podcast episode is for you! Renee Dalo is an educator, national speaker, and the founder of Moxie...
The post WII 057: Renee Dalo Helps You Earn Thousands of Dollars with New Lines of Revenue appeared first on Timeline Genius Blog.
Today, we’re so excited to share with you the 56th episode of our Wedding Industry Insider podcast. For this episode, Eddie had the privilege of sitting down with world-renowned event and floral designer David Beahm and his incredibly talented right hand, Christina Matteucci. David is the founder of David Beahm Experiences, an iconic NYC event...
The post WII 056: David Beahm & Christina Matteucci Reveal the Top 3 Factors for Their Success appeared first on Timeline Genius Blog.
Today, we’re so excited to share with you the 55th episode of our Wedding Industry Insider podcast. For this episode, Eddie had the privilege of sitting down with the insightful Danit Zamir, a successful wedding technology business owner and entrepreneur. Danit is the founder and CEO of Bloomerent, a floral design discovery and market share...
The post WII 055: Danit Zamir Shares an Insider’s Perspective of the Wed-Tech World appeared first on Timeline Genius Blog.
Today, we’re so excited to share with you the 54th episode of our Wedding Industry Insider podcast. For this episode, Eddie had the privilege of sitting down with two incredibly experienced wedding industry pros: Laura Ritchie and Christie Yerks. Laura is the owner and principal event designer at Grit & Grace, a Washington D.C. based full-service...
The post WII 054: Grit & Grace Owners Share Actionable Steps to Shift to a Quality-Over-Quantity Business Model appeared first on Timeline Genius Blog.
Today, we’re excited to share with you the 53rd episode of our Wedding Industry Insider podcast. For this episode, Eddie had the privilege of sitting down with the incredibly knowledgeable Kristin Binford—a successful wedding venue owner and coach who consults for venue owners across the country. Kristin is the owner and managing partner of Haue...
The post WII 053: Kristin Binford Empowers Planners with an In-Depth Look at the Wedding Venue Market appeared first on Timeline Genius Blog.
Today, we’re excited to share with you the 52nd episode of our Wedding Industry Insider podcast. For this episode, Eddie had the privilege of sitting down with Jen Taylor—an award-winning wedding planner and business consultant who designs and produces stunning celebrations in the Pacific Northwest, Maui, and beyond. Jen is the founder of Taylor’d Events...
The post WII 052: Jen Taylor Helps You Automate and Streamline Your Wedding Business appeared first on Timeline Genius Blog.
Today, I’m excited to share with you the 51st episode of our Wedding Industry Insider podcast. For this episode, Eddie had the privilege to sit down with Preeti Vasudeva—an award-winning wedding planner who’s been known to produce elaborate events for an array of high-profile clientele. Preeti is the owner of Preeti Exclusive Events, a boutique...
The post WII 051: Preeti Vasudeva Helps You Prepare Your Business for the Unexpected appeared first on Timeline Genius Blog.
In our 50th Episode of the Wedding Industry Insider podcast, it was a pleasure sitting down with Katie Easley – an incredible Arizona floral and event designer. Katie is the founder and principal planner behind Kate Ryan Design, a floral and event design firm serving Scottsdale and the surrounding area. A speaker at NACE, The...
The post WII 050: Katie Easley Helps You Leverage Social Proof to Grow Your Brand appeared first on Timeline Genius Blog.
For the 49th episode of our Wedding Industry Insider podcast, it was a pleasure sitting down with the talented Nadia Anderson—an event planner and certified public accountant (CPA) who’s as meticulous with money management as she is with event details. Nadia is the owner of both Virginia Grace Event Management and Nadia Anderson CPA in Richmond,...
The post WII 049: Nadia Anderson Shares the Value in Knowing Your Numbers appeared first on Timeline Genius Blog.
Today, we are so excited to share with you the 48th episode of our Wedding Industry Insider podcast. For this episode, Eddie had the privilege of sitting down with the incredible José Rolón—an awarded wedding planner and hospitality-industry extraordinaire with over a decade of events experience to his name. José is the owner of José Rolón...
The post WII 048: José Rolón Opens Up About the Art of Building a Happy Team appeared first on Timeline Genius Blog.
For the 47th episode of our Wedding Industry Insider podcast, I had the privilege of sitting down with the incredible (and undeniably hilarious) Terrica Skaggs—an awarded event planner, industry speaker, and KnotPro Educator with over 14 years of experience to her name. Terrica is the founder of Cocktails & Details (a luxury destination wedding planning...
The post WII 047: Terrica Skaggs Shares Her Top Tips for Avoiding Burnout & Achieving a Healthy Work-Life Balance appeared first on Timeline Genius Blog.
For the 46th episode of our Wedding Industry Insider podcast, I had the privilege of sitting down with Debbie Marks, an entrepreneur and event planning guru with over a decade of experience—and an impressive array of industry accolades.
Debbie is the founder of Qube Events, an award-winning event planning and production company based in the UK. She’s the two-time winner of a national award for Best Venue Stylist, the official stylist of the National Wedding Show (UK’s largest annual wedding expo), and a contributing author of the Amazon Bestseller, Mumpreneur on Fire 4.
In this interview, Debbie opens up about how projecting a brand image of success from the very beginning—regardless of how “big” or successful you currently are—puts you on the fast-track to growing into those shoes. She encourages our audience to change the way they think about branding and talks about the importance of not being afraid to shout your successes in order to attract your ideal clientele.
Here are some of the key points she addresses:
- The importance of implementing “high-touch” service throughout your business
- Key strategies for increasing business referrals
- The top three factors that led to her success
- Why smart branding is crucial to successful business growth
- The power of projecting an image of success from the very beginning
- How top-level service can be the critical difference in achieving success
- The importance of taking a holiday to reflect on your achievements
- Helpful insights for planning a Jewish wedding and breaking into the Jewish wedding market
- Her number-one piece of advice to achieve success as a wedding planner
To hear Debbie’s insightful interview, press the play button below. And don’t forget to subscribe to our podcast in iTunes.
Thank you, Debbie, for sharing your thoughts on the power of purposeful branding with Timeline Genius community!
Show Notes: * + Follow Debbie on Instagram @debbiesmarks + Connect with Qube Events on Instagram & Facebook @qubeevents + View Debbie’s work: www.qubeevents.co.uk + Explore further tips for planning a Jewish wedding at www.smashingtheglass.com
The post WII 046: Debbie Marks Helps You Brand Your Way to Success appeared first on Timeline Genius Blog.
For the 45th episode of our Wedding Industry Insider podcast, I had the privilege of sitting down with Bron Hansboro—better known as The Flower Guy Bron—an award-winning wedding floral designer and international speaker based in Richmond, Virginia.
Bron is the founder of The Flower Guy Bron, a wedding and events floral company that offers a bespoke approach to luxury floral design. A former teacher, Bron leveraged the “listen, observe, anticipate” model he honed during his time in education to build a floral brand that understands client needs and exceeds their expectations. After realizing he was turning away thousands of dollars of business from clients whose budgets didn’t fit his luxury brand, he found a way to tap into that additional revenue stream. He opened Pastel Posies, a second floral design company that serves couples who are seeking a lower price point.
In this interview, Bron opens up about his strategic decision to launch a second brand and offers tips for other vendors looking to do the same. He explains the important role that intuitive listening, finding your brand’s niche, and thorough market research play in curating an additional revenue stream.
Here are some of the key points Bron addresses:
- How listening and anticipating can lead to business success
- The top 4 things wedding planners can do to separate themselves from the pack in the eyes of other vendors
- Strategies on how to find your niche in the market
- Key questions to ask to help you understand—and tap into—your local market
- 3 ways to grow your client list
- Exciting insights to help you build additional revenue streams for your business
- Pro tips on curating a secondary brand without tarnishing your “flagship” business
- His number-one piece of advice for achieving success in your wedding business
To hear Bron’s insightful interview, press the play button below. And don’t forget to subscribe to our podcast in iTunes.
Thank you, Bron, for sharing your brilliant brand-building tips with our Timeline Genius community!
Show Notes: * + Follow Bron on Instagram & Facebook @theflowerguybron + Join Bron’s Facebook Group: “The Village: A Motivational Community for Wedding and Event Pros”
The post WII 045: The Flower Guy Bron Reveals How to Strategically Elevate Your Wedding Business by Serving More Clients appeared first on Timeline Genius Blog.
For the 44th episode of our Wedding Industry Insider podcast, I had the privilege of interviewing David Stark, a renowned New York-based event designer and artist who’s seen over 25 years of career success.
David is the founder of David Stark Design and Production, an acclaimed event planning firm known for its inventive approach to visual storytelling. With everything from celebrity weddings to high-profile galas under his belt, David has designed for brands like Target, SNL, and Kiehl’s, and is most known for the annual event he designs for The Robin Hood Foundation. His background in painting and his education in art allow him to bring an imaginative eye—and an undeniable element of artistry—to each event he produces.
In this interview, David opens up about his unique success in the industry—including the importance of treating event design as an immersive art form and how assembling the right team can help you elevate an event experience into the realm of art.
Here are some of the key points he addresses:
- Why event design is truly an art form
- The importance of understanding that you can’t be all things to all people as a designer
- The three key elements to his 27-year career success
- How a simple mindset shift can elevate event design to actual art
- The differences between simply decorating and using event decor to tell a story
- The concept of “partnership mentality” and how it applies to event design
- Why event design is a “team sport”
- His most critical piece of advice for planners aspiring to elevate their career
To hear David’s insightful interview, press the play button below. And don’t forget to subscribe to our podcast in iTunes.
Thank you, David, for opening up about your incredible success and for sharing your infectious passion with the Timeline Genius community.
Show Notes: * + Follow David on Instagram @david_stark_design + Contact him at www.davidstarkdesign.com
The post WII 044: David Stark Reveals the Art of Elevated Event Planning appeared first on Timeline Genius Blog.
Do you have an effective system for managing your company’s finances? Or are you operating and making key decisions without having a firm handle on your cash flow?
If you wanna grow your company the right way — being intentional and strategic about your financial planning — then this podcast episode is for you!
Michelle Loretta is a business consultant and financial strategist for wedding and event professionals. As the founder of Sage Wedding Pros, she draws from her past experience in accounting, sales, marketing, and entrepreneurship to strengthen wedding businesses worldwide. Michelle is also the founder of the Be Sage Wedding Conference, a master-level summit for wedding professionals.
In this interview, Michelle gives you a system for taking control of your company’s finances. She teaches you how to scale your business and make decisions based on a true understanding of your cash flow.
Here are some of the key points she addresses:
- Why financial planning is vitally important for your business
- How to scale your company the right way — quantitatively assessing the risks and rewards of opportunities
- What key challenge is faced when you can’t replace yourself in your business
- How to create and maintain an effective financial plan for your company
- The most important financial resource a business should use
- Her number one piece of advice for wedding industry professionals
To hear Michelle’s insightful interview, press the play button below. And don’t forget to subscribe to our podcast in iTunes.
Thank you, Michelle, for being part of the Timeline Genius community and for sharing your valuable insights with us!
Show Notes: * + Learn more about Michelle’s consultant services here: www.sageweddingpros.com/consulting/ + Discover all the exciting details of the upcoming 2020 Be Sage Wedding Conference here: www.besageconference.com
The post WII 043: Michelle Loretta Gives You a Powerful System for Managing Your Company’s Finances appeared first on Timeline Genius Blog.
For the 42nd episode of our Wedding Industry Insider podcast, I had the privilege of interviewing Kirsten and Maria Palladino, the brilliant minds behind Equally Wed — an acclaimed online LGBTQ+ wedding resource.
Kirsten is the editorial director of EquallyWed.com and the author of Equally Wed: The Ultimate Guide to Planning Your LGBTQ+ Wedding. Maria is the creative director of EquallyWed.com, and she has 20+ years of graphic design and web development experience. Kirsten and Maria are also the co-founders of Equally Wed Pro, a leading LGBTQ+ wedding certification program.
In this interview, Kirsten and Maria share their combined expertise and reveal how to authentically serve the LGBTQ+ community. They also share valuable tips for using content marketing and blogging to elevate your business.
Here are some of the key points Kirsten and Maria address:
- How to “lead with love” in your business and project inclusivity online
- The surprising effects of marriage equality legalization on their business
- The importance of allowing your couples to guide your language and planning
- Guidance on using gender-neutral wedding terms
- The importance of not making any assumptions when working with the diverse LGBTQ+ community
- Simple ways to make the wedding contract, timeline, and venue more inclusive
- Common mistakes planners make when working with LGBTQ+ community
- Learning the ABC’s of the LGBTQ+ community
- Tips on leveraging your own story for content marketing and blog writing
To hear this insightful interview, press the play button below. And don’t forget to subscribe to our podcast in iTunes.
I want to say a special, heartfelt thank you to Kirsten and Maria for sharing their expertise with the Timeline Genius community.
Show Notes: * Dive further into the LGBTQ+ wedding planning community here: www.equallywed.com * Learn more about the Equally Wed Pro LGBTQ+ inclusiveness training program here: www.equallywedpro.com
The post WII 042: Kirsten and Maria Palladino Reveal How to Authentically Serve the LGBTQ+ Community appeared first on Timeline Genius Blog.
Wanna learn concrete strategies for achieving explosive growth? Wanna discover new ways to think expansively, so you can build a unique, sustainable business that’s right for you?
If so, then check out this podcast episode!
Jon’ll Boyd is the owner of Completely Yours Events, a successful event planning and design firm based in the Washington D.C. area. She’s also the founder and director of The Planner Suite Conference, a business-focused annual conference for wedding and event planners. Jon’ll has a passion for education, which led her to launch The Planner Suite University, an online educational resource designed for wedding and event planners.
In this interview, Jon’ll reveals how she rapidly grew her company — scaling up to 64 weddings in her third year of business. She also reflects on how she strategically changed and molded her business to avoid burnout and to expand into new markets.
Here are some of the specific topics she addresses:
- How to use education to lay a strong foundation for your business
- 3 key ways to achieve explosive growth
- Why it’s important to build relationships face to face
- How to stay true to your business plan
- How to create valuable collaborative relationships with other industry professionals
- How to successfully serve two different markets
- The importance of identifying your team’s strengths and delegating responsibilities
- How to channel your passion into new business opportunities
- Her most important piece of advice for wedding and event planners
To hear this impactful interview, you can press the play button below. And be sure to subscribe to our podcast in iTunes.
Thank you Jon’ll for being part of the Timeline Genius community and for sharing your insights with us!
Show Notes: * Registration details for The Planning Suite Conference 2020 coming soon! * Enrollment information for The Planning Suite University here: https://theplannerssuiteuniversity.teachable.com/
The post WII 041: Jon’ll Boyd Reveals How to Achieve Explosive Growth and Create the Business You Want appeared first on Timeline Genius Blog.
Wanna discover how to grow your wedding business quickly?
If so, then you’ll love this podcast episode!
Kellie Daab is an author, speaker, educator, and consultant specializing in the wedding industry. She’s also the founder of the Wedding Industry Education community — a group of over 7,000 professionals seeking to revolutionize and elevate the wedding industry. Kellie has over 14 years of industry experience, and she’s passionate about leveraging digital innovations to help wedding businesses thrive.
In this interview, Kellie shares her unique three-tier process that will help you take your wedding business to the next level: 1) gain clarity, 2) set the strategy, and 3) invest in mastery.
Here are some of the key points she addresses:
- How she grew the Wedding Industry Education community to 7,300+ active members
- The importance of adapting and applying digital innovations in the wedding industry
- Key exercises to clearly identify your strengths, weaknesses, and self-limiting beliefs
- How to execute vision-casting and define your core set of brand values
- Six critical components that should feed into your overarching business strategy
- How to expand your digital footprint and increase “points of entry” to your brand
- Automation systems and processes to increase scale and customer focus
- Her main piece of advice for wedding professionals in the industry today
Press the play button below to tune into this value-packed interview. If you haven’t done so already, subscribe to our podcast in iTunes for more information on how you can grow your wedding and events business.
Thank you, Kellie, for sharing your incredible insights with us and for being a part of the Timeline Genius community!
Show Notes: * The StrengthsFinder Test by Tom Rath * The Further Faster Plan: An action-based learning experience that covers marketing, sales, operations, and client experience processes for total business transformation. * Contact Kellie: Kelly@weddingindustryeducation.com
The post WII 040: Kellie Daab Helps You Grow Your Business Further and Faster appeared first on Timeline Genius Blog.