Clinic Gym Radio: Recent Episodes
Dr. Josh Satterlee
Are you a Chiropractor or Physical Therapist working long hours, worrying about lower repayments, and missing out on quality time with your family? You can DOUBLE your income, without working more hours, by adding a gym to your practice. Clinic Gym Hybrid Solutions shares success stories, and how you can be on your way to freedom in as little as 6 months.
Today we’re talking about adding members to the gym, including the best ways to go about it and guidance on what that process should look like. The most important thing you can do is frame your suggestions around their goals. Remember, that’s the whole reason they came to see you in the first place. If you understand your clients and they feel understood by you, you’ll find it easier to motivate them.
“If you keep asking why, you’ll often peel back the BS they’re putting in front of it to the real reason they’re in there.” - Dr. Josh Satterlee
Topics Covered Include
- The most powerful (and easy) things you can do to get people into your gym.
- Why setting goals is so important yet often overlooked.
- What to focus on with your patient (and what takes the backseat).
- How to upsell existing patients on a gym membership.
- The types of interactions that might lead to losing a patient.
- Other examples of goal-driven care.
- The importance of asking “why” during your conversations with patients.
- What to say to anchor your clients and motivate them when they need it.
- How making your patient feel heard and understood builds trust.
- Questions you can ask to dive deeper and why it matters.
- The importance of establishing goals with your patients early.
- How you can use a patient’s goals to explain their treatment plan and keep them on track.
- Examples of how you can state back a person’s goals successfully.
- How serving a patient’s goals will always help you build a better business.
Learn more about the Clinic/Gym model: https://clinicgymhybrid.com/
Grow your clinic with our software platform: https://trustdrivencare.com/
Join the Clinic/Gym Hybrid discussion Facebook group: https://www.facebook.com/groups/1089660424448127
In this episode we’re welcoming Colin Carr. Colin is the Founder and CEO of CARR, a leading provider of commercial real estate services for healthcare tenants and buyers. Colin has dedicated the last 15 years specializing in commercial healthcare real estate. Today, he shares tons of tips for successfully navigating real estate deals and lease renewals for clinic gyms and other similar practices.
“If you have an expert who’s handling the process, they’re going to set the tone from the very beginning.” - Colin Carr
Topics Covered Include
- Colin’s background in real estate and what he specializes in.
- Why it’s important for healthcare professionals to be represented by a real estate professional.
- The difference between a landlord and a listing agent.
- How healthcare real estate is unique, plus the most common pitfalls to avoid.
- Why lease renewals go wrong and how to avoid having it happen to you.
- How to protect yourself when negotiating a proposal.
- What Colin revealed to one of the first clients he helped negotiate a healthcare deal with.
- What to look for in a property’s lease rate, structure, and terms.
- What to know before you start building out and constructing a new space.
- The financial and business aspects you need to address during negotiations.
- How a real estate attorney can help you with your lease (and why a broker can’t do it).
- When it’s okay to go for a longer lease and how it can be beneficial.
- Why you shouldn’t sign off on your renewal options without really reviewing them.
- What build out allowance is and what you need to know about it before you make a deal.
Learn more about the Clinic/Gym model: https://clinicgymhybrid.com/
Grow your clinic with our software platform: https://trustdrivencare.com/
Join the Clinic/Gym Hybrid discussion Facebook group: https://www.facebook.com/groups/1089660424448127
CARR: https://carr.us
Dr. Katie Hartlieb, the Professor and Program Director in the Functional Nutrition department at Parker University, joins us in this episode. Dr. Hartlieb shares her in-depth knowledge about Motivational Interviewing, a style of human-centered communication designed to empower someone to help them move forward in making positive changes. She explains all about how it can be utilized to provide better outcomes for clients.
“It’s not uncommon for someone’s ‘why’ on visit #1 to be very different from their ‘why’ on visit #5.” - Dr. Katie Hartlieb
Topics Covered Include
- Why some of the most engaged clients fail to follow through on your recommendations.
- How Katie came across Motivational Interviewing.
- The multi-disciplinary team that Katie worked with and what they worked towards.
- How Motivational Interviewing works and why it’s so beneficial for clients.
- Uncovering a person’s desire to change and how it can propel them forward.
- The unique motivations that adolescents have to pursue change.
- How helpers tend to approach conversations, along with how they can do better.
- Why motivational interviewing brings relief to both people within the conversation.
- Where this type of interviewing came from and what it honors.
- Types of evoking questions used in Motivational Interviewing.
- Why charting is a part of Motivational Interviewing and how it supports the process.
- One of the most powerful ways a provider can help facilitate change.
- The best places to learn more about Motivational Interviewing.
- When these conversation tools should be used (and when they shouldn’t be).
- Different types of reflections you can use in Motivational Interviewing.
Learn more about the Clinic/Gym model: https://clinicgymhybrid.com/
Grow your clinic with our software platform: https://trustdrivencare.com/
Join the Clinic/Gym Hybrid discussion Facebook group: https://www.facebook.com/groups/1089660424448127
Email Dr. Katie Hartlieb: kathrynhartlieb@parker.edu
In this episode we’re welcoming Dr. Julie Durnan, CEO and Founder of Ginger Desk, to explain the transformative impact of virtual assistants in healthcare. We’ll hear about how Ginger Desk is streamlining clinic operations and enhancing patient care by training virtual assistants to handle administrative burdens, allowing clinicians to focus on delivering personalized patient experiences.
“If you don't have an assistant, then you are the assistant.” – Dr. Julie Durnan
Topics Covered Include
- Why leveraging digital assistants is so beneficial for modern medical practice success.
- How Dr. Durnan's innovation earned her the Innovate BC Women-Led Venture Prize.
- Why cost-cutting is just the beginning of virtual assistant benefits in healthcare.
- How Ginger Desk emerged as a solution to pandemic-induced operational challenges.
- How virtual assistants can significantly improve staff retention and patient experiences.
- Why systematic precision combined with personal care elevates healthcare services.
- Why creating unforgettable patient moments matters for practice growth.
- How Ginger Desk empowers clinicians to focus on direct patient care.
- Why meticulous procedures and systems are key to transforming good clinics into great ones.
- How virtual assistants enable scalability for practices at all professional stages.
- How virtual assistants help maintain a professional image for healthcare providers.
- Why best practices learned from various clinics enhance overall VA service efficiency.
- How VA services address labor challenges and high turnover in healthcare clinics.
- Why a well-documented system allows consistent delivery of high-quality service.
Ginger Desk: https://gingerdesk.com/
Learn more about the Clinic/Gym model: https://clinicgymhybrid.com/
Grow your clinic with our software platform: https://trustdrivencare.com/
Join the Clinic/Gym Hybrid discussion Facebook group: https://www.facebook.com/groups/1089660424448127
Today Josh is alongside Lee Kara Friedlander to examine the realm of online courses and communities within the healthcare and fitness industries. They share strategies for creating engaging content, building profitable online programs, and fostering a sense of belonging in digital spaces. The success stories of Amy Porterfield and Adriene Mishler are used as benchmarks for sustainable business growth through community interaction and education.
“The beauty of the community design is that once it's up and running, you've got people engaging, you've got people commenting… You have less you have to do all the time.” – Lee Kara Friedlander
Topics Covered Include
- How online courses and communities can transform healthcare and fitness businesses.
- Why continuous engagement and recurring income are critical for sustainable business models.
- How expert guidance through life changes, such as prenatal and postpartum care, enhances customer service.
- Why a strong online presence and authentic community interaction are essential for profitability.
- How personal touch and expert insights elevate authority and appeal to audiences.
- The importance of SEO, the customer journey, and multiple touchpoints in resonating with your audience.
- Why leveraging professional qualifications can impact lives and lead to a desired lifestyle.
- How crafting a content strategy that stands out in crowded markets can drive success.
- The role of community engagement in fostering growth and simplifying content creation.
- How recognizing and rewarding active community members can build a sense of belonging.
- Why establishing a reliable content creation cadence is necessary for maintaining an active community.
- How defining your target audience, or avatar, focuses your business and community efforts.
- Preloading your community with content to create an inviting atmosphere.
- How involving ideal clients early on can foster active participation and a vibrant community.
Learn more about the Clinic/Gym model: https://clinicgymhybrid.com/
Grow your clinic with our software platform: https://trustdrivencare.com/
Join the Clinic/Gym Hybrid discussion Facebook group: https://www.facebook.com/groups/1089660424448127
Dr. Allen Miner, the CEO of Chiro Match Makers, joins us in this episode. We’ll hear about strategic team building with Chiro Match Makers, the growing popularity of virtual chiropractic assistants, and how assessing different behavioral profiles can help you make staffing decisions in your practice.
“The more you can specialize in what you like, the more you can keep your team specializing in what they like.” – Dr. Allen Miner
Topics Covered Include
- Why integrating exercise with chiropractic healing combats musculoskeletal pain effectively.
- Why virtual chiropractic assistants can be key to practice efficiency and growth.
- How team building with Chiro Match Makers aligns with clinic values and style.
- Why cognitive and behavioral profiles are crucial in forming successful chiropractic teams.
- How specializing and outsourcing tasks can attract “A players” to your clinic.
- Why detailed systems and protocols draw in top talent over high salaries.
- How virtual assistants from abroad can enhance in-house staff performance.
- Why strategic staffing includes utilizing on-site and off-site personnel.
- How delegating administrative tasks improves patient engagement and experience.
- How technology enables secure and efficient remote work for off-site teams.
- Why assigning work based on individual strengths fosters business growth.
- Why email marketing segmentation by patient engagement levels is effective.
- How investing in quality staff translates to improved operational efficiency.
- Why sports science video analysis can be offloaded to skilled virtual assistants.
- How practice management evolves from traditional roles to remote support models.
- Why pre-evaluating potential hires ensures they fit the practice before interviewing.
Learn more about the Clinic/Gym model: https://clinicgymhybrid.com/
Grow your clinic with our software platform: https://trustdrivencare.com/
Join the Clinic/Gym Hybrid discussion Facebook group: https://www.facebook.com/groups/1089660424448127
Today we’re welcoming Jenn Collins to discuss the integration of trust and technology in healthcare. We’ll talk about how remote reception services can enhance patient care by facilitating responsive communication and streamlining clinic management, along with the benefits and challenges of virtual receptionists and their impact on patient trust.
“You might need a receptionist to be on the line to give them the door code to get in, but that can happen from anywhere. They don't need to be sitting at the front desk.” – Jenn Collins
Topics Covered Include
- Why two-way communication is crucial for building patient trust.
- How remote reception services streamline administrative tasks in healthcare.
- Why virtual receptionist services are pivotal in the evolving landscape of healthcare.
- How a personalized touch from virtual receptionists can improve patient service quality.
- Why moderate client volume practices benefit most from virtual receptionist services.
- How remote reception services provide psychological comfort to patients.
- Why virtual assistance reflects positively on a practice's reputation and efficiency.
- How the integration of technology reduces healthcare practice overhead costs.
- Why responsive communication is essential for addressing patient concerns promptly.
- How virtual receptionists can improve the patient experience at medical check-ins.
- Why human interactions with receptionists are still valued over digital systems.
- Why virtual receptionist services need to integrate effectively with EHR systems.
- How virtual receptionists enhance clinic operations by enforcing policies.
- Why hiring and retaining a younger workforce is challenging in modern healthcare.
- Why leveraging professional capabilities is essential for career advancement.
- Why embracing advanced communication technology is crucial for modern healthcare practitioners.
Learn more about the Clinic/Gym model: https://clinicgymhybrid.com/
Grow your clinic with our software platform: https://trustdrivencare.com/
Join the Clinic/Gym Hybrid discussion Facebook group: https://www.facebook.com/groups/1089660424448127
In this episode, marketing expert Jon Morrison joins us to discuss enhancing chiropractic practices with trust-building strategies and advanced technology. Jon is a Certified StoryBrand Guide at Get Clear Consulting, allowing him to give valuable insights on the integration of AI in website creation, the importance of clear online communication, and digital marketing tools that can revolutionize patient engagement and practice management.
“The human element remains irreplaceable in others, such as hands-on healthcare services.” – Jon Morrison
Topics Covered Include
- How a professional online presence builds trust and attracts new patients.
- Why clear messaging and patient-centric language are key to effective chiropractic websites.
- How AI post-GPT-3 is revolutionizing content creation for chiropractic websites.
- Why integrating technology enhances the patient experience and practice efficiency.
- How to manage your chiropractic practice's online presence with ease and affordability.
- Why adapting to digital marketing strategies is crucial for chiropractic success.
- How a well-crafted website serves as the business's welcoming front door.
- Why understanding the four essential elements of a good website matters.
- Why embracing modern technology is a step towards a dream chiropractic practice.
- How to transform your online presence with innovative marketing approaches.
- Why seamless integration with practice management software like Jane is beneficial.
- How to leverage digital tools to free up time for patient care.
- Why creating engaging content is simpler than ever with AI advancements.
- How patient loyalty and online engagement lead to a flourishing practice.
- Why combining clinical expertise with entrepreneurial vision maximizes practice potential.
Learn more about the Clinic/Gym model: https://clinicgymhybrid.com/
Grow your clinic with our software platform: https://trustdrivencare.com/
Join the Clinic/Gym Hybrid discussion Facebook group: https://www.facebook.com/groups/1089660424448127
Rick Anderson, an expert in automation, joins us today to delve into the transformative impact of automation and CRM systems on clinic gym hybrids. We’ll explore strategies for enhancing client experiences, streamlining operations, and boosting profit margins. The conversation also covers the critical role of structured scripts and frameworks in maintaining consistent, personalized client interactions.
“We had a philosophy that kind of guided everything in the way that we built things: we're going to automate everything that could possibly be automated.” – Rick Anderson
Topics Covered Include
- Why a systematic approach is essential for guiding clients from inquiry to membership.
- How to challenge the compensation status quo for musculoskeletal providers.
- Why strategic CRM management is crucial in the fitness and wellness industry.
- How personal training franchises can pivot from success to survival in economic downturns.
- Why automation transforms manual tracking into a streamlined, efficient operation.
- How customer journey automation combines technology precision with human touch.
- How scripts and frameworks enhance rather than stifle personal client connections.
- Why consistency in customer interaction scripts is key to effective service.
- How to refine workflow and prioritize tasks with automation for clinic gym hybrids.
- Why exercising is the evidence-informed method for long-term pain management.
- How membership-based business models offer profitability and manageability.
- Why automating accountability ensures staff responsibility and task completion.
- How to differentiate high-value tasks from less critical ones for business success.
- Why visual task management tools are effective for tracking customer interactions.
- How structured guidance equips teams for captivating performance and conversions.
- Why automation mastery transforms pain management into profitable clinic gym operations.
Learn more about the Clinic/Gym model: https://clinicgymhybrid.com/
Grow your clinic with our software platform: https://trustdrivencare.com/
Join the Clinic/Gym Hybrid discussion Facebook group: https://www.facebook.com/groups/1089660424448127
Today we’ll be exploring some under-utilized tools that can help you in operating a successful clinic gym hybrid. Josh offers insider tips on equipment choices, such as the strategic use of flat screens and projectors for education and client engagement. He also emphasizes the importance of storage solutions and the convenience of wheeled storage racks for maintaining an organized and efficient gym space.
“Sometimes, it's the small investments that make the biggest difference.” – Josh Satterlee
Topics Covered Include
- Why incorporating a flat screen or projector is essential for education and client engagement.
- How to ensure your clinic gym maintains organization and cleanliness for optimal operation.
- Why a professionally installed projector can be a game-changer for client retention.
- How the KALLAX cubby system from Ikea can solve storage issues for personal items.
- Why phone charging stations in cubbies can significantly improve the client experience.
- How wheeled storage racks revolutionize space utility and facilitate gym cleanliness.
- How to use a flat screen for internal team education and hosting courses in your gym.
- Why a clean installation of equipment displays professionalism and aesthetics in your facility.
- How to strategically place cubby systems for ease of client access and workout flow.
- How storage racks should be sturdy and organized for kettlebells and dumbbells to prevent clutter.
- Why adding casters to storage racks is beneficial for mobility and ease of cleaning the gym floor.
Learn more about the Clinic/Gym model: https://clinicgymhybrid.com/
Grow your clinic with our software platform: https://trustdrivencare.com/
Join the Clinic/Gym Hybrid discussion Facebook group: https://www.facebook.com/groups/1089660424448127
In this episode, Brett Jones, Director of Education at StrongFirst, is back with us once again. He discusses the symbiotic relationship between trust, simplicity, and kettlebell mastery. He shares further insights on how kettlebell training mirrors life's challenges, emphasizing the significance of discipline and resilience. Our chat ranges from the technical aspects of kettlebell workouts to the broader implications for mental and physical health.
“By embracing simplicity, whether in technology or training, we find clarity and focus.” – Brett Jones
Topics Covered Include
- How Brett's resilience as a cancer survivor informs his strength coaching philosophy.
- Why kettlebell mastery can be transformative, offering strength gains and cardiovascular benefits.
- How the “Simple and Sinister” program exemplifies the power of minimalist workout routines.
- Why embracing simplicity in training can lead to profound physical and mental gains.
- Why the kettlebell's unique design promotes improved shoulder mobility and overall strength.
- How a 70-year-old woman's strength journey with kettlebells can inspire others.
- Why “iron cardio” challenges the norm of separating strength and cardiovascular training.
- Why step loading is crucial for effective kettlebell progression and mastery.
- How the “Simple and Sinister” routine can significantly improve fitness in just six months.
- Why the rate of perceived exertion (RPE) scale is important for training progression.
- How kettlebell training can serve as a metaphor for overcoming life's adversities.
- Why a blend of strength and endurance is essential for real-world challenges.
- How kettlebell workouts promote peripheral adaptations beyond traditional cardio metrics.
- Why physical training can have a profound impact on mental wellness and resilience.
- How overcoming cancer influenced Brett's approach to fitness and strength training.
- Why StrongFirst certifications demand both physical and mental fortitude.
Trust Driven Care: https://trustdrivencare.com/
Today we’re welcoming Dr. Frank Benedetto, co-founder of the Honey Badger Project. He discusses his transition from a traditional physical therapist to a trailblazer in tech-driven hybrid and remote clinics. We learn about his personal journey, the evolution of patient care in the digital age, and his vision for revolutionizing healthcare through innovative models and smart health devices.
“There is a significant advantage for clinicians who incorporate technology, even at the bare minimum, right now.” – Frank Benedetto
Topics Covered Include
- Why Frank's personal experiences with outdated surgery inspired his healthcare redefinition quest.
- How the Honey Badger Project is pioneering cash-based clinics.
- Why breaking away from conventional models leads to superior patient outcomes and financial success.
- How hybrid healthcare models blend in-person and digital care for enhanced accessibility.
- Why today's healthcare mirrors the “ghost kitchen” concept with its expertise transcending physical spaces.
- How veterinarians are also embracing hybrid models for innovative animal care.
- How wearable technology is setting the stage for a healthcare revolution.
- How continuous blood glucose monitors could transform pediatric diabetes management.
- Why tech is pivotal for innovative, non-medical approaches in psychological practices.
- Why creating niche programs within general practices will enhance your clinic.
- How Frank’s CounterStrike remote coaching program employs biometric monitoring effectively.
- Standardizing processes and delegating tasks in remote coaching businesses.
- Apps that can help healthcare providers monitor patient progress with wearables.
- Why interpreting wearable data for patients is crucial.
- Why technology's integration into healthcare is essential to avoid being replaced by AI advancements.
Clinic Gym Hybrid Discussion Group: https://www.facebook.com/groups/1089660424448127/
Frank on Instagram: https://www.instagram.com/frank_benedetto/
In this episode, kettlebell expert Brett Jones shares his insights on minimalist strength training and the impact of kettlebells on fitness. He explores the historical evolution of kettlebell training, its role in building resilience and rehabilitating injuries, particularly the lower back, and the significance of the kettlebell snatch test. Brett also reflects on his personal journey, including battling cancer and its influence on his approach to fitness.
“The kettlebell is simply an effective tool...It becomes alive in your hands.’” – Brett Jones
Topics Covered Include
- How Brett discovered kettlebells in 2001.
- Why kettlebell training was a radical departure from the dominant fitness paradigms of the time.
- Why eccentric movements and force absorption are key in building resilience, particularly in lower back rehab.
- How kettlebells serve as versatile tools for various fitness goals and in clinical settings.
- Why the kettlebell snatch test is a formidable measure of strength, form, and stamina.
- How Brett’s battle with cancer changed his perspective and approach to fitness.
- Why kettlebell training is an efficient method for strength aerobics and sustainable workouts.
- How high-quality kettlebells are a prudent investment due to their durability and versatility.
- Why strength aerobics offers an alternative to high-intensity interval training.
- Why kettlebell training provides significant eccentric load beneficial for strength and rehabilitation.
- How kettlebells are practical in spaces where safety and efficiency are essential.
- Why kettlebells have become a standard in the fitness industry, moving from fad to staple.
- How the kettlebell's design contributes to its effectiveness in various forms of exercise.
Online Courses: https://clinicgymhybrid.com/online-courses
In this episode, physiotherapist Emma Jack discusses her personal journey with professional burnout and how it ignited her passion for coaching other clinicians. She highlights the power of joy, adventure, and dance as stress relievers, and shares her experiences with panic attacks and the comfort solo travel brought her. Emma also addresses the potential harm of social media on mental health and the importance of authenticity.
“I really approached the design of my own clinical practice from the lens of ‘what will make this fun for me?’” – Emma Jack
Topics Covered Include
- Emma's journey into physiotherapy, including the early stages of her career and the burnout she experienced.
- How professional burnout can lead to a reassessment of career path.
- Being sure to take breaks to avoid burnout.
- Why integrating elements of joy, adventure, and dance into our lives can act as stress relievers.
- How personal experiences can provide comfort and strength during periods of anxiety.
- The healing power of blogging and how it can create supportive spaces for connection.
- Why it's important to challenge societal definitions of success and to redefine it in more personal terms.
- How the images we see on social media can affect our mental health and self-perception.
- The importance of authenticity and vulnerability in both our personal and professional lives.
- How running a healthcare business can bring challenges but also immense satisfaction.
- The idea of using your professional license to create your dream life.
- How starting a blog and sharing personal experiences can help others feel less alone in their struggles.
- Why it's important to remember to have fun and live, not just work, to avoid burnout.
- The benefits of stepping out of our comfort zones and attending retreats and workshops.
- The importance of self-reflection and acknowledging areas for improvement in our lives.
Trust Driven Care: https://trustdrivencare.com/
Emma on Instagram: https://www.instagram.com/pressplayphysio
Does the thought of creating superb client experiences with minimal resources get you excited? This episode hammers home the significance of expertise in the clinic gym hybrid model. It's not about the fancy equipment or high-tech facilities, but rather your knowledge and ability to prescribe specific exercises based on clinical findings. Josh will go through some ideas that may seem small, but can make a world of difference to your overall client experience.
“People want to be part of your movement, they want to be part of your business, they want to be part of the thing you're building.”– Dr. Josh Satterlee
Topics Covered Include
- How expertise triumphs over equipment in a clinic gym.
- Why understanding how to devise effective workouts with minimal equipment is crucial.
- Why viewing your facility from a rookie's perspective is beneficial in creating a welcoming environment.
- Why the experience offered in the gym matters more than the equipment.
- How creating effective workouts with minimal equipment demonstrates expertise.
- Why simply providing a designated area for coats and umbrellas can enhance the client experience.
- How setting up a charging station for phones can improve the client's gym experience.
- Why including clients in gym expansion can boost their sense of belonging and commitment.
- Reasons to have a basket of commonly forgotten items.
- Why it's important to provide a walkthrough for new gym members.
- How to conduct periodic events to maintain client interest and commitment.
- Why a gym can be built for as little as $500 with the right expertise.
- How the 100K rowing challenge contributed to enhancing client experience and gym culture.
Online Courses: https://clinicgymhybrid.com/online-courses
Dr. Karlo Arciaga, a seasoned physical therapist specializing in orthopedics, joins us this week. We’ll be covering things like the role of manual therapy and the influence of social media on patient expectations. Karlo also touches on the lack of standardized approaches in physical therapy and explores the challenges faced by chiropractic graduates. We also hear about the differences between physical therapists and chiropractors.
“I try to let people know, especially young clinicians, that your book knowledge is worth nothing if you simply can't get along with your patients.”– Dr. Karlo Arciaga
Topics Covered Include
- Why Karlo emphasizes the importance of patient narratives and communication in physical therapy.
- How the lack of standardized approaches in physical therapy creates challenges in treatment.
- Why chiropractors and physical therapists have different approaches to managing musculoskeletal problems.
- How the perceptions of patients are influenced by their experiences with different healthcare providers.
- Why there is a need for direct examination of patients before proceeding with treatments.
- How a positive work environment can influence the outcome of physical therapy.
- How the use of social media can create unrealistic expectations for patients.
- The future of the physical therapy profession and the concerns about it phasing out.
- Why Karlo believes that the therapeutic alliance is crucial for producing good results.
- How the challenges faced by chiropractic graduates such as business pressures, financial constraints, and emotional stress affect their career decisions.
- How a positive workplace culture can motivate chiropractors to stay in the profession.
- Why it's important to stay connected with patients and potential customers through social media.
- How living the life of your dreams can be achieved by maximizing your professional license.
- The impact of social media on the expectations and role of manual therapy in patient treatment.
IG @kararciaga
Let's Talk Rehab Podcast: https://podcasts.apple.com/ie/podcast/lets-talk-rehab/id1523061762
Trust Driven Care: https://trustdrivencare.com/
In this episode, Jamey Schrier, a former physical therapy practitioner and current business owner, discusses his transformational journey to achieving business freedom. He shares his thoughts on avoiding common business pitfalls, understanding patient needs, and effective time management strategies. The conversation provides great tips for those looking to break free from business constraints and move towards a sustainable and successful venture.
“We all have the most important non-renewable resource, and that's time. So, what are you doing right now that is sucking the energy out of you?”– Jamey Schrier
Topics Covered Include
- Why understanding and catering to patient needs is essential for business growth.
- How Jamey developed his business over nine years, along with the common pitfalls he encountered.
- Why personal health should not be sacrificed for business development.
- Creating a sustainable and successful venture by learning business skills.
- Why it's essential to break away from repetitive work habits and establish a clear vision for future success.
- How taking time off can provide perspective and contribute to business success.
- The need for effective time management and delegation strategies in business.
- How the method of carving out time blocks can spur lasting change.
- Why it's important to prepare for tasks before jumping into them.
- How business coaching can help drive growth and satisfaction in business.
- Why promoting knowledge and training programs is essential for professional development.
- Understanding patient needs and wants for business growth.
- Why it's necessary to break routine habits to propel your business forward.
- Slowing down and reflecting on our businesses for meaningful change.
- How hiring ethical, moral people can avoid HR issues and improve business operations.
- Why investing in business learning can lead to freedom and control in business and life.
Practice Freedom U: https://practicefreedomu.com/
Trust Driven Care: https://trustdrivencare.com/
This week, Josh talks about various strategies to enhance the experience in your chiropractic office. He highlights the significance of customer service, appointment accessibility, efficient communication, and a patient-centric approach. We’ll also explore the potential of AI and technology in revolutionizing the process. Josh discusses the importance of a smooth patient journey within the clinic, from easy location and friendly staff, to streamlined paperwork and post-visit communication.
“If you treat them like trash, they're unlikely to refer because they don't want their friend or family to be treated like trash.”– Dr. Josh Satterlee
Topics Covered Include
- Why patient experience and customer service are vital in this space.
- Unpacking the importance of a friendly demeanor in retaining patients.
- An example of a gym providing personalized care.
- About the digital landscape of healthcare, plus the growing roles of technology and AI.
- How technology can enhance appointment accessibility and make communication more efficient.
- Why immediate response to patient inquiries is crucial.
- Training AI to provide accurate responses to patients.
- How to make a patient's journey in a clinic smooth and enjoyable.
- What benefits can come from having a friendly front desk staff and streamlined paperwork process.
- The art of sending pre- and post-visit messages to patients.
- Why every detail contributes to maximizing success and profits.
- The impact of small changes in creating an experience that encourages clients to refer others.
- Why providing an efficient booking system and prompt responses to inquiries is important.
- Providing a clean environment for patients.
- The importance of addressing patient concerns preemptively to enhance their experience.
- Tips to create personalized and impressive patient communication.
- The need to maintain and clean gym equipment.
Clinic/Gym Hybrid Discussion Group: https://www.facebook.com/groups/1089660424448127/
Fresh back from the Parker Seminar in Dallas, Texas, Josh takes us through what he observed at the event, such as how the clinic gym hybrid model is being increasingly adopted by health professionals. We’ll also debunk some myths around national certifications in the hiring process, and explore how on-the-job experience often holds more value. Later, we’ll learn some strategies for how to discover the right candidate and communicate effectively with potential hires.
“Start with somebody who has no certification but is just an engaging, empathetic person; somebody that just captures everybody's attention when they're in the room.”– Dr. Josh Satterlee
Topics Covered Include
- Changes that are happening in chiropractic education.
- The increasing popularity of the clinic gym hybrid model in healthcare.
- Why 32% of Midwest hospitals are integrating gym or performance centers.
- How internal hiring can transform your practice, plus a story about how this podcast helped Abigail get hired.
- The influence of office dynamics, communication style, and core values on the hiring process.
- How to effectively source a trainer for your practice.
- Why hiring a candidate without certifications could be beneficial.
- The misconception around the value of national certifications in hiring.
- Why on-the-job experience often outweighs certification credentials.
- Strategies to identify and communicate effectively with potential hires.
- How to leverage your license for success, learning from the likes of Amazon and Walgreens.
- The importance of having a quick response time in customer service.
- Why the best hires are often from within your existing patient base.
- The potential of the clinic gym hybrid model in revolutionizing healthcare practices.
Visit out website: www.clinicgymhybrid.com
We are alongside Robin Valadares in today’s episode. Robin is a physiotherapist, financial literacy educator, and creator of The Financially Fulfilled Physio. It is his goal to help physiotherapists and chiropractors alike learn about personal finance to make a gratifying, profitable practice.
“We all hope it’s going to work out in the end, and we let ample time slide by to no benefit of our own.”– Robin Valadares
Topics Covered Include
- How poor education of financial literacy is reflected in the industry.
- Where the best starting point is for financial beginners.
- The value in understanding the basics.
- Why personal finances typically impact professional finances.
- What the common hiding spots for financial problems are.
- How the small habits make the greatest impact.
- How expenses can add up when you move to the next stage of life.
- Why you should sit down on a regular basis to budget.
- Why investing in assets is such an important aspect of financial literacy.
- Which investment strategies can help you long-term and short-term.
- How you can use your time to provide value.
- Robin’s motivation for creating two financial literacy courses.
- Why you should earn an income irrespective of trading time for money.
- How severe lockdowns were an opportunity for Robin.
- How having many revenue streams will stabilize your income.
- Where mitigating expenses comes into the equations.
- Why you should understand the worth of your return on time.
- How to discern where to allocate your efforts.
- The valuable information you can receive through Robin’s blogs.
www.clinicgymhybrid.com
Contact Robin:
Instagram: @financiallyfulfilledphysio
Kevin DeGroot is a full-time clinic owner and physical therapist working in the Denver area, and also runs a group for other physical therapists called The Uncaged Clinician. That’s where he offers business coaching and personal development to his colleagues to support them in growing their own businesses. This gives Kevin a significant degree of insight into what the trends are, where the market is going, and what’s going on in the physical therapy industry in general, which we’ll hear in this episode.
“If you want to be a business owner and you want to make money doing business, you should probably go outside of healthcare.”– Kevin DeGroot
Topics Covered Include
- Why physical therapists are excellent disseminators of information.
- The biggest challenge in finding qualified physical therapists.
- Why many physical therapists choose money over a position they actually enjoy.
- The biggest issues the industry is currently facing.
- The ripple effect of education problems that COVID has created.
- How flaws in the education system impact the skill set of PT students.
- The reasons why Kevin is called to work in healthcare.
- Why making money should never be your primary reason to become a PT.
- The important difference between compensation and benefits.
- The benefits to a career in healthcare that aren’t related to money.
- How to show appreciation to your staff outside of compensation.
- Why it's crucial to treat employees as unique individuals.
- How to structure your compensation around what motivates each person.
- How to use your available assets to bring in new employees.
Clinic Gym Hybrid Discussion Group: https://www.facebook.com/groups/1089660424448127
Contact Kevin/Uncaged Clinician:
Facebook Group: https://www.facebook.com/groups/uncagedcliniciangroup/
Email: kevin@uncagedclinician.com
This week we are joined by guests Meg and Nina of Articulate Design and Consulting. They are both physical therapists, and Meg currently owns her own space while Nina works at a prestigious clinic at the University of Toronto. Their careers have given them a deeper understanding of how design and functionality play into a clinic gym setting, giving them an edge when it comes to knowing what their clinic owner clients need to create an ideal space.
“If you walk into your favorite restaurant, or a spa…the environment’s already providing a service without you having to do a thing.”– Nina Folliott
Topics Covered Include
- Why Articulate Design is the perfect marriage of their personal and professional lives.
- How their backgrounds as physical therapists serve them as designers.
- Where the client experience really starts.
- Why clients should know the look and feel of a clinic before they even come in.
- How having a nurturing space creates a clinician-centered business.
- The importance of blending utilitarian functionality with personality and branding.
- Why you’re losing an asset if you don’t consider the clinic environment.
- Questions you should ask yourself to start shaping your concept.
- Why clinic owners need to see design as an investment.
- The various types of clients Meg and Nina often have coming to them.
- Meg and Nina’s proficiency at working with clients remotely.
- How optimizing your space will support your bottom line.
- Why the space itself is more important than the location.
- Which trends in design to follow and which ones to avoid.
Clinic Gym Hybrid Discussion Group
Contact Articulate Design:
Instagram: @articulatedesignco
Website: articulatedesignco.com
Email: hello@articulatedesignco.com
Michelle Wendling joins the podcast today for a discussion on how you can improve your business skills. Michelle sold her long-time, successful chiropractic practice back in 2001, and became president of Women Chiropractors, a non-profit organization. She started remote coaching in 2008 when she realized she could help clinicians hone their business skills to have more professional success.
“You can keep your overhead ridiculously low and still be an absolutely phenomenal practitioner.”– Michelle Wendling
Topics Covered Include
- Which numbers indicate whether or not your business is on track.
- Why you need to narrow down the numbers you pay attention to.
- How to know if you’re operating the right way as a business owner.
- Guideposts to follow when it comes to income per visit.
- How to base your prices on the income you want to make.
- What cutting your costs can immediately change for your business.
- What business owners are commonly overpaying on.
- Why having more new patients than returning ones is usually not a good sign.
- Why underpricing your services does your clinic a huge disservice.
- How knowing your numbers informs what you pay staff members.
- Why you should place the most value on the skills you learned in school.
- How to avoid shiny bauble syndrome and create real value.
- The biggest factor that will affect the level of client retention.
- How to create an excellent client experience.
- Why it’s important to connect people’s quality of life to what you do for them.
- How a checkout sheet can streamline the entire checkout process.
Trust Driven Care: www.trustdrivencare.com
Contact Michelle
Website: www.bethebestchiropractor.com
Spencer Tatum joins us for a discussion this week, focusing on online training. Spencer has done nearly every form of training from personal training within a gym to running a 6,000-person wellness program. He works with top athletes from MLB and the PGA tour. Spencer has his own version of a clinic gym hybrid, as he owns a gym and brings in medical providers for clients.
“Stop worrying about time. Start charging for your expertise.”– Spencer Tatum
Topics Covered Include
- The common mistakes trainers make when branching out to online training.
- The necessity to stand out amongst colleagues in the personal training profession.
- Why you should keep your tools simple.
- Why Spencer was ahead of the game when COVID hit and gyms were closed.
- How to notice opportunities to approach clients.
- Why you should standardize your recorded exercise videos.
- Why your client assessment is more important than the program you offer.
- How truly vital it is to collect data from your assessments.
- How recognizing your own expertise can ultimately improve your revenue.
- Why the order and the organizing are where the money really comes in.
- Why your prices should be driven by the client’s interpretation of value.
- How knowing where your value is can drive your business model.
- Why lower price-point clients tend to be more demanding than premium clients.
- What you can easily provide that clients perceive as high value.
- How to continue to bring value to your clients.
- Why having a predictable business model is great for your business evaluation.
Online courses: www.clinicgymhybrid.com
Contact Spencer
Email: spencer@thp.fit
Instagram: @thp.fit
Website: https://www.thp.fit/
Today on the podcast we welcome Kendall Hagensen. Kendall is a mental health therapist and owner of Vancouver Wellness Studio, where she collaborates with an adjacent gym owner and fitness trainer at True Fit Personal Fitness. Her clinic is multidisciplinary, offering massage, acupuncture, nutrition, naturopathic medicine, yoga and movement, sauna, and esthetics.
“I have my top ten values of my work and my life pasted on the wall by my computer. I look at them every single day.”– Kendall Hagensen
Topics Covered Include
- How Josh and Kendall connected through office software.
- The pros and cons of having worked with a “collective” business model.
- How struggles with chronic illness can modify your business structure.
- Why individuals with chronic illness are drawn to work at Kendall’s clinic.
- How to avoid relationship challenges and build through collaboration.
- The surprising personality types that make great front desk staff.
- The benefits of having a multi-step interview process.
- Big red flags you need to notice when it comes to hiring.
- Who should make the final decision on hiring new staff members.
- Why you as the owner do not want to be the main economic driver of your business.
- Why it's necessary to align your actions with your values.
- How maintaining your integrity can positively affect your business.
- Why having extreme clarity for everyone's roles is so important.
- The biggest misconception when it comes to Standard Operating Procedures.
- What level of detail you should provide in your SOPs.
- The services Wellness Center Creators offers that can support your businesses growth.
Facebook Group: Clinic Gym Hybrid Discussion Group
Contact Kendall
Website: https://www.wellnesscentercreators.com/
Today we have repeat visitor Dr. Jeffrey Langmaid on the podcast. Jeffrey is a speaker, author, and chiropractor who was on the podcast back in 2022 to discuss the need for an evidence-based approach in chiropractic care. He enjoys keeping up to date on what’s happening in the business landscape, making him the ideal guest to come on for a discussion regarding trends that are happening in the chiropractic profession.
“You just gotta remember, healthcare is like airline seats. How much do you charge, and how many people can you see a day?”– Jeffrey Langmaid
Topics Covered Include
- Why the old model of staffing no longer holds up.
- Which business setup is the most common for chiropractors to utilize currently.
- The employee turnover trend showing up in all businesses.
- Why centralizing operations is gaining popularity.
- How to understand your revenue potential.
- What factors to consider before pursuing postgraduate education.
- How your mindset will dictate your bottom line.
- Why upselling is the best way to generate revenue.
- How to get clients on a continuity plan.
- The types of upsells you should consider offering to clients.
- How you can structure your memberships to add real value.
- Why you should let the customers dictate what they want.
- How to recognize opportunities to engage at a higher level.
- Why Jeffrey likes recommending supplements.
- How valuing your time can positively impact your business.
- Which niche of chiro is showing the highest growth rate.
- What you can do to tie your recommendations to your area of expertise.
Clinic Gym Hybrid: www.clinicgymhybrid.com
Contact Jeffrey
Website: thesmartchiropractor.com
In this episode we’re joined by Robb Bailey. Robb’s career began running a digital agency, and his business turned a remarkable corner when the gym he worked out at hired him to help them with their advertising strategy. He eventually became business partners with the person who hired him at his gym, which led him to spend years helping fitness businesses grow. The knowledge Robb gained through his years of experience inspired him to create a recipe for growth called “Database Reactivation.”
“It’s very, very cost effective, it’s very time effective, and most of all, you’re building your relationship equity with your customer base.”– Robb Bailey
Topics Covered Include
- Why local businesses need the quickest turnarounds.
- What really moves the needle and drives sales up.
- How Robb learned to give clients a revolutionary return on investment.
- The surprising factors that play into attracting clients to your business.
- Why Robb loves helping small business owners.
- Why identifying warm leads is imperative to your success.
- What database reactivation is, and how it can benefit your small business.
- Why texting is the best form of communication to get clients in the door.
- How to create a bond with clients when you’re reaching out to them.
- Why a bland corporate message won’t cut it for reactivation purposes.
- How Robb’s technique can save your business thousands of dollars.
- The three main ways to take advantage of your assets.
- The exact best time to ask your clients for reviews.
Trsuit Driven Care: www.trustdrivencare.com
Contact Robb:
Website: www.robbbailey.com
We have Dan Kleckner joining us once again for this episode of Clinic Gym Radio. Dan is an owner of two gyms in the Seattle area and also offers fitness consulting to personal trainers and fitness studios that are just getting started. He has recently spoken at the Perform Better summit and enjoys interacting with people and learning just as much as he’s teaching.
“I believe if you have the right system and setup in place, for what we’re doing, you should be profitable within 6 months.”– Dan Kleckner
Topics Covered Include
- Why Dan feels strongly about KPIs.
- Dan’s early penchant for organization.
- How to determine which KPIs are most relevant.
- Which KPIs to monitor when you open a new facility.
- The KPIs that actually reflect the business’s forward momentum.
- How to identify leading versus lagging indicators.
- How growth opportunities play into Dan’s business structures.
- Why it’s vital to know your break even revenue for expenses.
- The number of trials you should be converting to memberships.
- The types of trials Dan offers through his gyms.
- Why you need to assign a membership target per month.
- The basic expense categories you should monitor.
- Tracking client retention, and what number to look for.
- What number of trials you can expect to come from direct referrals.
- How often Dan personally checks his KPI’s.
- Why Dan likes to do a lot of lead conversion himself.
- How many leads you can actually expect to turn into trials.
- Which type of leads are considered high quality.
- Who is ultimately responsible for the KPI results.
Trust Driven Care: www.trustdrivencare.com
Contact Dan:
Website: https://www.dankleckner.com/
Facebook: https://www.facebook.com/danklecknerperformancecoach
Instagram: https://www.instagram.com/dkleck12/
We are back with an exciting solo episode to comprehensively and concisely answer the most common question out there when it comes to building a clinic gym hybrid: how do you actually start? What holds potential owners back is not knowing how to get the ball rolling, or lacking the structure of what order they should do things in. This episode will provide tips to people who really want to dedicate themselves to a serious timeline.
“Six weeks seems to be the perfect timeline. It’s fast, it’s hectic, it’s fun, it’s exciting.”– Dr. Josh Satterlee
Topics Covered Include
- Why you need to have a precise deadline.
- What days of the week are the best days to open.
- How to set your prices the easy way.
- How many core clients you should plan to have.
- What people are really paying membership fees for.
- Why and how you should incorporate a founder’s rate.
- Why a single membership is best when you are first starting out.
- How to take photos to attract your target demographic.
- Why you should never offer unlimited memberships.
- When to schedule your social media posts.
- Why you absolutely need a physical flyer (and what should be in it).
- Why you should have a multi-step interview process.
- How to find a great trainer and details about the software that can help.
- The most important quality to seek out in a trainer.
- Who you should rely on to tackle the hiring process.
- How much you should pay your trainer.
- Why mock training sessions are a valuable tool for feedback.
- How the right software can help with database reactivation.
- Where to get your client waivers.
Trust Driven Care: www.trustdrivencare.com
Today we are sharing a solo episode all about how to construct the ideal clinic gym hybrid atmosphere. A unique model requires unique features outside the typical clinic setting you might encounter elsewhere. The number-one most important feature of any clinic gym hybrid is functionality. The space should be designed specifically for you and your […]
We have Dr. Justin Rabinowitz on the podcast today, back for his second appearance. Dr. Rabinowitz is a rehab chiropractor, published author, and an entrepreneur who believes in giving clients a world-class rehab and chiropractic care experience. As a successful entrepreneur and owner of JR Coaching, he wants to help other chiropractors achieve success. He […]
Today we have Dr. Taylor Premer on the podcast. He is a chiropractor working mainly in sports medicine with high school athletes. He is passionate about combining treatments and methods in clinical practice in order to gain valuable insights though his experience, and it’s his mission to share these insights and much more through the […]
Today we welcome Dr. Lindsay Mumma to the podcast. She is the author of “Your Pelvic Floor Sucks,” and she dives into the importance of addressing pelvic floor dysfunction and offers actionable solutions to readers. As a chiropractor, Dr. Mumma has seen many clients struggle with pelvic floor dysfunction symptoms. Now she is an educator, encouraging […]
In this episode we’re joined by Parker University President Dr. Bill Morgan—who is underwater at the time of recording. He began his educational journey to become a chiropractor when he left active military service and transferred to the Navy Reserves. He received his Doctorate in Chiropractic from Palmer College of Chiropractic in 1985. We’ll hear […]
In this second live episode, we’re joined again by Dr. Curt Kippenberger, Dr. Taylor Premer, and Dr. Peter Roy. This was recorded during a Clinic Gym Hybrid Live Event in St. Louis at Winchester Spine and Sport, which is the worldwide head courters of Brett Winchester and his crew. This time, Dr. Nolan Clausen also […]
In part 1 of this episode, we’re joined by Dr. Curt Kippenberger (who is an assistant instructor for Josh). We also welcome Dr. Taylor Premer and Dr. Peter Roy, who both work as chiropractors at Winchester Spine and Sport. This episode was recorded during a Clinic Gym Hybrid Live Event in St. Louis at Winchester […]
In this episode we’re joined by Dr. Naota Hashimoto, who started practicing chiropractic in Seattle and then started his own practice in Palm Springs. More recently, he started digging into data which led to the development of TrackStat. TrackStat is a patient tracking software which serves multiple purposes that benefit patients and practices. “Some people […]
In this episode we’re joined by Michele Desser. She is a certified athletic trainer for the National Athletic Trainer’s Association as well as an instructor for Selective Functional Movement Assessment. She has taught hundreds of SFMA courses since 2010. Additionally, she is the director of education at Function Women’s Systems. Her passion to gain more […]
In this episode we’re joined by Mindi Boysen, who owns The Club at Fit for Golf, Fit for Life in Scottsdale, AZ. Because the majority of Mindi’s clients are golfers, she’s had some very unique experiences as a trainer. She’s just recently opened her business, and during the episode she shares what this experience has […]
We’re welcoming Meghan Menzel from Jane App in this week’s episode. Jane is Josh’s favorite EMR and record keeping software. After 9 years of working at a chiropractic clinic, Meghan joined their team about 5 years ago. Today, she’ll be sharing tips and tricks that users of Jane may not be aware of and can […]
Today’s topic is fundamental if you are interested in providing science-driven care with a clinic gym hybrid. Listening to this episode, you’ll learn the benefits of this model for your patients and for your business, as well as best practices for building a clinic gym hybrid business with a solid foundation. “Exercise is the magic […]
We’re welcoming Dr. Richard Ulm in this episode. He is the owner of the Columbus Chiropractic & Rehabilitation Center in Columbus, Ohio. Richard shares tips for longevity in strength training, how you can help your clients avoid injury, and how his approach has evolved over time. “You just want to stay consistent and stay diligent […]
When should your first set of gym classes be scheduled? That’s what we’ll be discussing on this episode of Clinic Gym Radio. First of all, knowing why this is so important will help you answer the question effectively. Plus, there are some simple solutions you may be missing which are shared throughout the episode. “If […]
Let’s explore the future of healthcare and all its possibilities, especially given the latest developments in this space. Whether you have already built a clinic gym hybrid model or you’re just thinking about it, this episode will help you recognize the innovation being brought into healthcare by outside forces and the lessons you can learn […]
Sam Carlson joins us for this week’s show. Sam and his agency have been helping clinics for the last 8 years to elevate their advertising game. In total, he helps over 100 clinics focus in on new patient marketing for chronic conditions and non-surgical solutions. His agency’s platform is automated, so clinics never have to […]
This week, Dr. Josh Satterlee is sharing 10 conversations that changed the path of his professional life. As he’s grown in his career, he can pinpoint thw moments that altered the course of his career, which he shares in chronological order. “This is what I’ve been looking for, that map, or that guidepost; whatever it […]
In the second of two parts, we’re joined by Justin Rabinowitz. Justin currently owns three businesses, and has moved away from clinical practice and into coaching and consulting. He is passionate about helping chiropractors make a great living. Throughout these two parts, he’ll share helpful tips for sales, marketing, and turning ideal patient leads into […]
In the first of two parts, we’re joined by Justin Rabinowitz. Justin currently owns three businesses, and has moved away from clinical practice and into coaching and consulting. He is passionate about helping chiropractors make a great living. Throughout these two parts, he’ll share helpful tips for sales, marketing, and turning ideal patient leads into […]
Dr. Kirk Mason practices at Premier Chiropractic in Minot, North Dakota, and joins us in today’s conversation. He’s going to explain all about the benefits of hiring a chiropractic assistant and how this can help chiropractic clinic owners build their dream life. “We charge the most of anyone in town. If you’re going to be […]
Keith Yoho is back as a guest for this episode. He is a chiropractor who focuses on strength and endurance while supporting his client’s individual needs. This time around, Keith discusses the trajectory of his career since graduation as well as his top three tips for building a thriving practice. “I want us to be […]
Today we’re joined by Dr. Mark King, who has been in practice for almost 35 years. Since 2001, Mark has served as the President of the Motion Palpation Institute—a role he stepped into after teaching at MPI for several years. You’ll hear Mark share some of the biggest lessons he’s learned throughout his career, and […]
Today we’re joined by Dr. Mark King, who has been in practice for almost 35 years. Since 2001, Mark has served as the President of the Motion Palpation Institute—a role he stepped into after teaching at MPI for several years. You’ll hear Mark share some of the biggest lessons he’s learned throughout his career, and […]
On today’s episode we’re joined by Dr. Trevor Shaw. Trevor is a practicing chiropractor and an instructor at the Palmer College of Chiropractic. We’ll hear about how he prefers to treat his clients and why, somewhat unpopular opinions he stands by, and exciting trends he sees among graduates today. “Like you said before, strong things […]
Saving on payroll is important because no matter what stage your clinic is in, it’s always the number-one cost. While the idea of payroll is exciting, you don’t want it to take over your profit. Listen to this episode and find out three ways technology can support your business. “When it comes to text messaging […]
On today’s episode, we’re joined by Grand Rapids chiropractor Rebecca Deyo. Rebecca is the host of the Better Doctor Project Podcast, a platform for sharing knowledge that healthcare professionals wish they would have had in their training or learned sooner to help them become better providers. “There’s no way for us to realize how many […]
Joining the show today is Dr. Cameron Gholampour, a chiropractor based in Tampa. Graduating in 2020 at the beginning of the COVID-19 pandemic, Cam had a slightly bumpy start to his career as a chiropractor. However, he now operates a clinic gym hybrid practice called Strength and Spine Chiropractic. He is with us to discuss […]
This week we’re welcoming Dr. Brett Winchester. He’s been a chiropractor for 18 years, and along the way he’s learned a lot and has become connected with some of the best in the industry. Brett shares with us how his clinic approach and patient mindset has transformed over time. “The analogy I always give my […]
Workshops are a fundamental piece of the clinic gym hybrid model and can effectively help you fill your clinic and your gym. There are a few different reasons to put on workshops, as well as different types of workshops you could put on, both of which are discussed throughout the episode. “The easiest way to […]
Joseph Cohen is our guest on today’s episode of Clinic Gym Radio. Joseph is the CEO of SelfHacked, SelfDecode, and LabTestAnalyzer. It’s his mission to give individuals access to cutting-edge techniques to help them optimize their health. Joseph will be discussing the power of genetics. This is important because although we can’t change our DNA, […]
Today we’re joined by Nick and Nate Baker plus Keith Yoho from Total Performance. Our three guests share insight into their hiring process, the specific pain threshold they would feel comfortable having their personal trainer assist with, and what happened in their practice when their lead trainer decided to quit and start her own business. […]
Joining us for this episode of Clinic Gym Radio is Bryce Henson from Fit Body Boot Camp. This program is the fastest growing indoor training program in North America, and its home base is in Los Angeles. Bryce is here to discuss what Fit Body Boot Camp is, how he went from a coach to […]
Let’s welcome Rett Larson this week. He is the strength and conditioning coach for the German Women’s National Volleyball team. This is his second year with this particular team, but he’s worked with other women’s volleyball teams including the Dutch and Chinese. Today he’s sharing his best tips for establishing effective, engaging, and creative warmup […]
This time, you’ll learn about the best floor plan for your clinic gym hybrid model. The floor plan is an often-overlooked part of this business model, but it shouldn’t be. It’s important to use every square foot to your advantage, and exactly how to do that is discussed throughout the episode today. “Your exercises that […]
This episode of Clinic Gym Radio sees Brad Martineau sit down to discuss automation and why it’s essential in service-based industries. Brad is co-founder of SixthDivision, a company that helps businesses level up their automation, so he’s an expert on this topic. “If you haven’t proven that your business model will work in an Excel […]
On this episode of Clinic Gym Radio we’re joined by Lindsay Mumma, owner of Triangle Chiropractic and Rehabilitation Center in Raleigh, NC. Lindsay opens up about her career and how she gained a special interest working with prenatal, pregnant, and postpartum women. She also talks about the benefit of women training in a way that […]
Dr. Justin Rabinowitz joins as a return guest on the podcast today. Dr. Rabinowitz is the owner of the Strive 2 Move clinic in New Jersey. He tells us all about the fundamental business practices for chiropractors and shares information to help chiropractors find greater success, which starts with changing the structure of their business […]
Wondering whether challenges or assessments would be a better fit for the clients in your clinic gym business? In this episode, Josh discusses the pros and cons of both challenges and assessments, and also breaks down how these tools can support your clients and help you run your business effectively. “Again, I would recommend to […]
This episode of Clinic Gym Radio covers another basic element of the clinic gym hybrid model, which is how to set up your membership levels. This is part of the third phase of building a clinic gym hybrid model, and there are definitely some important factors to consider before you jump in to creating your […]
This episode of is focusing on one particular question: what the hell are you trying to do? The intention of this question is to help reframe and refocus the bigger picture of the clinic gym connect model so you can build a space that meets your end goal. “So many times, people are like ‘I […]
In this episode, we’re talking about the three phases of the clinic gym hybrid model: offering exercise, hiring a trainer, and selling memberships. This episode also covers how the clinic gym hybrid model can benefit you, your patients, and your business. “You could be off marketing. You could be off doing a promotion event. You […]
Mel Davis from RP (Renaissance Periodization) Strength is our guest in this episode. She’s here to tell us all about what RP Strength is, why it’s important to try something new and get out of your comfort zone, the importance of sleep hygiene, and the keys to balancing your lifestyle with your wellness goals.
“Just having a sense of humor about what you’re doing and understanding that perfection isn’t necessary to make progress is one of the most important factors that I’ve noticed.” – Mel Davis
Topics Covered Include
- What RP Strength is all about
- Why you need to operate outside of your comfort zone
- The importance of taking something from impossible to possible
- What Mel learned when she first started coaching others
- The challenges of digital coaching and how to overcome them
- The part of recovery that often gets neglected
- How to practice better sleep hygiene
- How sleep actually acts as a marker of success
- Mel’s accomplishments in Brazilian Jiu Jitsu
- The pros and cons of moving to a small town
- The people who struggle the most to make healthy changes
- How having a healthy attitude helps you reach your goals
- The sacrifices you have to make to reach more extreme fitness goals
- How environment plays into view of self
- The importance of taking context into account when working with a new client
- The typical clients that come to RP Strength
- How exercise improves self-efficacy and feeds motivation
- The support and resources offered at RP Strength
Clinic Gym Connect – www.clinicgymconnect.com
This episode of Clinic Gym Radio is about finding the perfect person — the key player (or players) that every clinic gym model needs to have. During this episode, you’ll learn what their qualifications are, where to find them, and how you can use them to your advantage.
“What you want to do is have an, at least, three-step hiring plan or application plan, and at some point along there, you want to make sure that your staff has an ability to vote yay or nay.” – Dr. Josh Satterlee
Topics Covered Include
- Why Josh is intentionally doing some solo podcast episodes
- Where the idea of using a well-trained personal trainer as a chiropractic assistant came from
- What the 80/50 rule is
- Who the perfect person is not (and why)
- The worst type of personal trainer you can hire
- How to use your existing team to source potential new trainers
- The worst way to go about hiring people
- The type of person Tom Plumber said can sell more memberships than anyone
- When you might want to consider switching insurance companies
- The best fitness programs to take with your hired trainer (and which ones to avoid)
- A low-tech idea for finding the perfect person
- Why so many trainers are losing clients every week
- How hosting a course for trainers can help you find the perfect person
- How to best use this person in your business
- Why you should make sure they can operate their schedule without your involvement
- The stress test you can try in your business right away
Clinic Gym Connect – www.clinicgymconnect.com
Today, Josh is covering the model of the Clinic Gym Hybrid. He gets a lot of questions about this in his inbox all the time, so he thought this episode giving an overview was more than past due. It’s the start of the year, and Josh has already done 4 consultation calls with people looking to make the switch. On one hand it’s great, but on the other, it makes him think it may have been a while since he explained exactly what the Clinic Gym Hybrid model is.
“Clinical rehab, to me, is using your space with the tools of exercise… but you are using it in a clinical setting.” -Dr. Josh Satterlee
Topics covered include:
- The purpose of today’s episode.
- What are the 2 main parts of this model?
- About the clinic aspect.
- Transitioning to clinical rehab and what that means for you and your patients.
- The 80/50 rule and what it means.
- Why personal trainers aren’t always the best coach hires.
- What can coaches do in your clinic to help both you and your patients?
- When to have patients see coaches versus seeing doctors.
- Insurance caveats and legislation in your state.
- How to build expertise in your coaches.
- Teaching red flags to your staff.
- Creating a successful signup method.
- The fitness/gym component of the CGH model.
- What is the fitness component and how does it relate to clinical rehab?
- The benefits of small group classes.
- Why your classes should be divergent.
- Selling and demonstrating expertise.
- Why you don’t necessarily need lots of equipment.
Find out more about Clinic Gym Connect: https://www.clinicgymconnect.com
Today, Josh sits down on his own to talk about why he started this podcast. This is the perfect way to kick off the new year because it’s a chance to reflect on the idea of easy money in your clinic, including what easy money is, why you should have more of it in your schedule, and how it can transform your clinic.
“Man, it is sometimes tough to be a chiropractor. And man, it sucks to be broke. I have been broke as a chiropractor, and it sucks bad. I hate seeing broke chiropractors. I would say that in the world of chiropractic, no one publishes the cheat codes.” – Dr. Josh Satterlee
Topics Covered Include
- What motivated Josh to start this podcast
- Why he talks often about the clinic gym model
- Why easy money is important in a 1-1 service model business
- Satterlee’s clinic set up and business model
- Why he ended up having to move his clinic
- How evaluations can bring in easy money
- The type of clients that are typically attracted to their business
- Why it’s important to work easy money opportunities into your schedule
- How to define what “easy money” means for you
- Why you should consider the care you want to provide versus your business model
- What the goal of the clinic gym model is
- How a membership or monthly recurring revenue option could transform your business
- The importance of signing up your client for their membership as quickly as possible
- An equation to help you figure out how many members you can have
- The easiest way to think about what your membership price should be
- How to define what your priorities are
Clinic Gym Connect – www.clinicgymconnect.com
In today’s special episode, Josh is going to be doing a look back at his year. This year has been full of ups and downs, so Josh is going to share the best and worst things that he has been through in 2021. We’ll also get some details about some things that are happening in 2022.
Topics covered include:
- The best things that have happened in the business this year.
- Why speaking at Parker Seminars was such a memorable highlight.
- Finding more progressive voices in the industry.
- Learning a multi-step hiring process that is repeatable and easy.
- Why the highest-paid person shouldn’t be doing interviews.
- Being able to put together more technology for the practice.
- The best things to happen in Josh’s personal life, including being closer to family.
- Being where you are meant to be location wise.
- Buying and moving into a new house.
- The worst business things to happen this year.
- Not being able to renew the clinic lease.
- The steep learning curve involved with launching the Clinic Gym Connect software.
- The worst things that have happened in his personal life.
- Being diagnosed with diverticulitis.
- Finding out about his high blood pressure.
- Losing a friend to stage 4 colon cancer.
- The mistake of launching a service over Thanksgiving.
- What does Dr. Josh see happening in the next year?
- Helping others improve their patient communication.
- Learning to ask the right questions of our patients.
- About upcoming live seminars.
- Clinic Gym Radio weekends happening at the Parker campus.
Find out more about Clinic Gym Connect: https://www.clinicgymconnect.com
In this week’s show we’re welcoming Dr. John Schultz. He is one of the founders of the Centeno Schultz Clinic in Colorado which specializes in orthobiologics. John believes in addressing his patients’ pain-management with integrity. He loves seeing his patients win and shares some of their stories on the podcast today, as well as the many ways in which his clinic approaches pain differently.
“In the last three months we have personally helped three people obtain a goal. Like, a life-changing goal. There was a 75-year-old who had… he called it a trophy elk hunt. That’s all he’s been talking about for the last three years, but he had this sciatica. But he kept saying ‘I’m gonna do it, I’m gonna do it.’ And he did it.” – Dr. John Schultz
Topics Covered Include
- Where John’s career began and what inspired how he has approached pain at his clinic.
- Why it’s important to seek alternatives to orthopedic surgery.
- Recent wins that clients have had inside the clinic.
- The role orthobiologics play for patients who have chronic pain.
- The specific conditions that are best served with the kind of treatment John offers.
- What John is introducing into the lumbar and cervical discs with great success.
- What can happen if you go to surgery before trying other options.
- How the Centeno Schultz Clinic has adopted the chiropractic model.
- Why John emphasizes making a difference in the community.
- The best time to catch a problem with a patient and why.
- How far before a marathon clients should avoid a procedure.
- The epidemic impacting young women right now.
- How changing his approach to pain has positively influenced his patients.
Centeno-Schultz Clinic – https://centenoschultz.com/
Clinic Gym Connect – www.clinicgymconnect.com
Guido Van Ryssegem is our guest in this episode, a strength conditioning specialist from Oregon. Guido has worked with major baseball teams, worked at universities, and created a school for sports science and sports medicine in China. Guido returns to the show to discuss proprioception as well as widening fields of study.
“The relationship between the 3 senses, effort, force and heaviness, are always related to each other and constantly change. That’s a beautiful thing because we can manipulate it.” – Guido Van Ryssengem
Topics covered include:
- A refresher on how Guido got into strength conditioning.
- Cultivating curiosity.
- What is new and exciting in the world of strength training and conditioning?
- The difference between balance and proprioception.
- Effort, force, and heaviness: the missing parts of proprioception.
- The difference between sense and skill.
- Defining proprioception.
- How cultural differences inform our prediction models.
- How research can affect and change modalities of treatment for individuals.
- How clinicians are adapting these modalities.
- Utilizing proprioception research for general population improvements.
- Overcoming bilateral difference in weight.
- Using unilateral training for optimization of bilateral strength and vice versa.
- Identifying where the most potential for gain is.
- Can proprioception research apply to sports like baseball?
- Understanding what will have temporary results and what will be longer lasting.
- Performance versus fitness and understanding the differences to create training programs.
- Educating your patients on the “why” of what you are doing.
Kabuki Strength: https://www.kabukistrength.com
Kinetic Integrations: https://www.kineticintegrations.com
Email Guido: saferecoveryguido@gmail.com
Call Guido: 541-602-3085
Find out more about Clinic Gym Connect: https://www.clinicgymconnect.com
In this episode we’re welcoming Dr. Joseph LaVacca, a PT by trade who believes that strength, fitness, and wellbeing can be combined. Joseph joins us today to discuss how he came to a more integrated practice, using CBD as a supporting part of treatment, and overcoming the stigmas surrounding cannabinoid use.
“When you learn something new, your first instinct is to try it on everybody… My suggestion is to start with new people on your schedule. How I start to approach the conversation on CBD is that I follow people through their history and act as a guide.” – Dr. Joseph LaVacca
Topics covered include:
- How Joseph created an integrated practice.
- Refusing to tow the unethical company line and how it led to where he is now.
- Focusing on patient forward care.
- Understanding that communication is key.
- How Joseph came to use CBD as a supportive part of treatment.
- Overcoming the negative stigma surrounding CBD.
- The difficulty in getting funding for cannabinoid related research.
- The problem with lack of regulation in the cannabinoid industry.
- How to know if cannabinoids are a fit for a patient.
- Approaching the topic of CBD with patients.
- The importance of knowing current patient medication.
- Explaining the benefits of removing opioids from your routine.
- Understanding how opioids are working, or not, on the general population.
- What education does Fringe provide for physicians.
- Understanding inner world and outer world connections.
- Creating engaging and inclusive educational content.
- Optimizing the parasympathetic state.
- Creating an adapted response to stimuli.
- Understanding the difference between supplements and medicine.
Fringe: https://www.joinfringe.com
Find out more about Clinic Gym Connect: https://www.clinicgymconnect.com
Today we are joined by Dr. John Rosa, who has built 16 practices during his time in the business. With his brother, John has built a small empire in the chiropractic space. He also serves on the board of the college he graduated from and has spent much of his time lecturing about the opioid crisis, along with how chiropractic can help tackle it head on. John explains how chiro can help in the battle against opioids, the importance of education, and why you need to put yourself out there as an option.
“When you start talking about the numbers and what it is that can be done and how it reflects on us, there are 500,000 opioid prescriptions written every day.… Every year we are losing more people to an overdose of opioids than all last 3 wars combined.” – Dr. John Rosa
Topics covered include:
- Getting and giving value from your chiropractic licence.
- How the opioid crisis influenced John’s practice.
- Building an integrated practice even before the opioid epidemic.
- How John became more involved in battling the opioid crisis.
- Working with the White House to advise on tackling the crisis.
- Reducing the amount of pain scripts being written to curb the addiction starting.
- What a typical day in a general practitioner’s life looks like and how much of it is related to muscular-skeletal issues.
- The problem of over prescribing.
- Putting yourself and your practice at the forefront of the battle.
- Treating through pain instead of prescribing through pain.
- Keeping your message simple.
- How to market to those with pain.
- Creating a relationship with your patients’ primary practitioner.
- Communicating the need of prevention.
Dr. John Rosa’s website: https://www.drjohnrosa.com
Find out more about Clinic Gym Connect: https://www.clinicgymconnect.com
Dr. John Jaquish is back, rather quickly, for a second appearance. John is a scientist, inventor, and author who created the X3 training system which uses variable resistance to improve strength and build muscle. John also wrote the best-selling book “Weight Lifting is a Waste of Time”. John is here this time to discuss bone health and chronic pain management. He shares how his products can help with pain management and what works to actually improve bone density.
“The primary care doctors, you know how many exercise science classes they took in medical school? That’s right: zero. Chiropractors take more – they actually study adaptive response.” – Dr. John Jaquish
Topics Covered Include
- How people are increasingly dealing with their pain management
- Why some things are made addictive by design
- How long it’s been since John has felt pain
- What was covered in the podcast episode the first time John was a guest
- The observations that were made when he was developing his products
- What bone density treatment does (and doesn’t do)
- The danger of sustaining a hip fracture after the age of 50
- How John’s products can help address chronic pain
- Why the simple recommendation of exercise for osteoporosis is not good enough
- Why competitive swimmers lose bone density and what they do about it
- Who John interviewed when he was researching for his book
- The endorsement offers that he gets and why he attracts these offers
- The study that John says everyone should read
- Where health practitioners can make the biggest difference in a person’s health
- How John feels when he gets out of bed every morning
Dr. John Jaquish’s website: www.doctorj.com
Clinic Gym Connect – www.clinicgymconnect.com
Dr. John Jaquish is a scientist, inventor, and author. He created the X3 training system, which uses variable resistance to improve strength and build muscle. John wrote the best-selling book “Weight Lifting is a Waste of Time”, which reveals how fitness may be the most failed human endeavor. John is on the podcast to share what inspired him to invent his systems and devices, the research that supports what he’s created, and where he thinks the answer lies for building muscle in an effective way.
“I realized, ‘wow, I’m looking at the data like… weight lifting is a waste of time. If this is true,’ and I knew it was because I was watching it happen right in front of me, I’m like,’ I have unique data that would indicate that we’re doing the wrong thing.’” -Dr. John Jaquish
Topics Covered Include
- Why you shouldn’t listen to people with black and white opinions
- Why John focuses on research, not feelings
- How fitness is the most failed human endeavor of all time
- What inspired John to create products that emulate high impact activity
- The results of the first clinic study of his device
- Why John says oversimplification is another word for wrong
- What inspired the creation of the X3
- How John first applied the research for the X3
- What John thinks about being brought on podcasts just for conflict
- One of the biggest genetic differences between individuals
- How people often mistake a gym pump for actual muscle growth
- What percentage of people will never make progress with muscle growth
- How proportionate variance plays a role in building muscle
- John’s response to the criticism he’s received from about his book
- What the objective of the X3 system is
Dr John Jaquish’s website: www.doctorj.com
Clinic Gym Connect – www.clinicgymconnect.com
This time we’re joined by chiropractor Dr. Kevin Christie and marketing expert Jon Morrison. Kevin is the brains behind Modern Chiropractic Marketing, and Jon is a certified StoryBrand Guide who helps his clients, many of whom are chiropractors, connect with their ideal audience. Jon and Kevin discuss what works well, what isn’t worth investing time into, and where chiropractors should be focusing their energy right now.
“I really had a desire for my website to have a strong way of capturing people in there, and I didn’t want to just get their email and not give them anything of high value. So, we thought of online courses, and we did that.” -Kevin Christie
Topics Covered Include
- Why Kevin emphasizes modern in “Modern Chiropractic Marketing”
- Marketing methods that have been retired in the past few years
- The social media platforms that make sense for chiropractors now
- Why content marketing should be the bedrock of all marketing
- The amount Kevin invests monthly in Google and Facebook ads
- Where Jon has seen the best response for marketing in the chiropractic space
- The tool Kevin uses to help his clients create a clear message
- The benefit of using courses to market your practice
- The three courses that Kevin launched on his website
- The platform options available for launching courses
- Why a course is a great addition to chiropractic care
- Jon’s process for working with clients as well as the pricing and integrations
- Why Jon created a course about course building
- Options for working with Kevin
Modern Chiropractic Marketing website: https://www.modernchiropracticmarketing.com/
Clearly Chiro website: https://www.clearlychiro.com/
Clinic Gym Connect: www.clinicgymconnect.com
Let’s talk with Dr. Lisa Thomson. She is a practice owner, a board member for the California Chiropractic Association, Associate Faculty at Southern California University of Health Sciences, and a writer for Help What Hurts. Lisa will discuss why she started specializing in the treatment of rotational athletes, building a functional practice, and the importance of communication.
“Sometimes we need to be comfortable having difficult conversations. Communication is essential; being able to really listen to our clients and say things that may not be easy.” – Lisa Thomson
Topics covered include:
- How Lisa went from a typical chiropractor to a specialist in rotational athletes.
- Lisa’s experience of taking the TPI course.
- What changes the TPI education made to Lisa’s practice.
- What percentage of clients at Lisa’s practice are athletes versus general population?
- How COVID-19 restrictions changed Lisa’s patient base and business during lockdown.
- Why it’s important to not only focus on athlete clients.
- Integrating rotational athlete assessment into an already busy practice.
- Why you need to know your limits and when to say no.
- Creating a functional office.
- Having good communication and its relation to gaining patient trust.
- Overcoming patient objections about diagnosis.
- Focusing on long term goals in the chiropractic space.
- How Lisa overcame stage fright.
- Tackling the political side of chiro.
- What the future holds for Lisa and her practice.
- What Lisa is excited about in general chiropractic medicine.
- How you can make a difference.
Back Body Mind Chiropractic: https://backbodymind.com/
Email: drlthomson@gmail.com
Instagram: https://www.instagram.com/drlisathomson
Find out more about Clinic Gym Connect: https://www.clinicgymconnect.com
Today we are joined by Kirk Mason, owner of Premier Chiropractic in North Dakota. A few years ago, Kirk decided to change his business model and connect a gym to his practice. While they are in separate locations, 3 years after the gym opened, the two are feeding into each other. Kirk will discuss what he has learned since opening the gym, the major difference in business operations, and hiring the right people.
“I would hire on personality way more than I would hire based on qualifications…It’s not nearly as important as people make it out to be.” – Kirk Mason
Topics covered include:
- Why Kirk decided to change up his business model a few years ago
- How long Kirk has had the gym and clinic
- About Kirk’s setup in clinic and in the gym
- Adapting to location changes
- What are Kirk’s biggest successes since incorporating the gym?
- Why “ping pong” patients are bad for business and patients
- Investing in your team
- The benefits of becoming a personal trainer as a clinician
- Creating a business that can run itself
- How many clinic members started as gym members and vice versa?
- The differences between chiro and gym businesses
- What would Kirk have done differently when opening the gym?
- Equipping your gym with only what you need
- How important the floor plan is when it comes to workout flow
- Why Kirk implemented time limits on exercises instead of sets
- Should you install turf flooring?
- Finding the right trainer
Premier Chiropractic: http://premierchiropracticnd.com/
Premier Movement: https://www.premiermovementnd.com/
Find out more about Clinic Gym Connect: https://www.clinicgymconnect.com
In this episode we’ve got Erica Ziel with us. She works with the most motivated population that often gets ignored by clinics and gyms: women in the prepartum and postpartum periods of their lives. Erica will provide advice on how to work with this segment of people and why she loves being involved with them.
“It is amazing, when women learn this, how much mobility she can have in her lumbar spine the week she is going to give birth. I see it time and time again, because she actually learns how to articulate, and she is going to feel so much better when she can have that mobility.” – Erica Ziel
Topics Covered Include
- Why Erica decided to work with this population
- The logical and medical reasons why pregnant women can work out
- Things that every pregnant woman should be doing
- Differences between women that did and did not exercise before pregnancy
- How to tell if a workout is too intense for the pelvic floor
- The first thing that Erica always tries to teach
- Coming into pregnancy with dysfunctions
- Providing women with more mobility to make a more comfortable birth
- Focusing on prevention instead of waiting for dysfunction
- Why working with pregnant women can make a trainer’s day easier
- What men can do to talk about things that may be uncomfortable for them
- How Erica determines if a practitioner should be referred to
- Knowing when it is okay for postpartum women to get back to their normal exercise routine
- Seeing women become stronger after giving birth
- The biggest takeaway Erica has from working with this population
Erica’s website: https://www.ericaziel.com/
Clinic Gym Connect: www.clinicgymconnect.com
Let’s welcome Brent Kesler. Brent is a Chiropractor who owns five clinics in the Kansas City area and has a deep understanding of finances. After learning about and implementing the infinite banking concept, Brent was able to get completely out of debt. He now teaches this concept to others so they can build and create wealth.
“I was able to put this concept into place, and I was able to pay that debt off in 39 months… I never had to work any harder, change my cash flow, take any additional risk, or lose control. All I did, Dr. Josh, is add one step in my financial life.” – Brent Kesler
Topics Covered Include
- A little bit about Brent’s educational and professional background
- When Brent transitioned from practicing to teaching
- What they don’t teach you in Chiropractic school
- How Brent was introduced to the infinite banking concept
- How Brent used infinite banking to pay off almost a million dollars in debt
- The first time Brent realized the impact of infinite banking in his own life
- When the concept was first used in history
- A general overview of what infinite banking is
- Why the way most people handle money now leaves them with no control or guarantee
- How listeners can get Brent’s book “Mapping Out the Millionaire Mystery”
- How Walt Disney built Disneyland
- What it means to collaterally borrow
- Other business owners who used this concept to launch their businesses
- The possible risk of implementing this concept and how to avoid it
- How Brent gets paid by his clients and how it benefits them
- What Brent really teaches to his clients
Brent’s website: https://themoneymultiplier.com/
Clinic Gym Connect: www.clinicgymconnect.com
Today we’re welcoming by Benjamin Lee. He is a mechanical engineer by trade, and he merged his knowledge of biomechanics with his love for fitness at Fortius Labs. At Fortius Labs they provide injury prevention software that makes personalized health & fitness fast, easy, and scientific.
“The ability to discern between these fine details and really break out and dive deep into the root cause is a bit of a lost art, to be honest. Obviously, one of my goals, because we have access to all this great data, is to really try and add to the bricks of the wall of science…to ultimately help trainers and therapists do a better job with their clients.” – Benjamin Lee
Topics Covered Include
- Ben’s educational background and how it has influenced his career
- What they do at Fortius Labs
- Their partnership with the Canadian Department of National Defence
- What Ben has noticed about his competitors in the industry
- Sharing a case study of a personal client
- The reward in getting someone out of pain
- Where to learn more about Fortius Labs
- How the process works from video taking to reporting
- What a test-retest protocol looks like
- How Ben hopes this software can support other trainers and professionals in the industry
- The benefit of bringing in a client’s coaches in for their assessment
- How technology can push you to be better in your work
- The purpose of AI and why it won’t replace a human anytime soon
- How a full-body picture can help connect the dots
- Kinetic linkages and motion of joints influencing one another
- The importance of scientific literacy, especially today
Fortius Labs website: https://fortius-labs.com/
Clinic Gym Connect – www.clinicgymconnect.com
Alyson Evans is coming on the podcast for a second time in today’s episode. She has returned to talk about her new venture in the healthcare space: plant medicine. She shares details about her new company, Fringe, which is disrupting the CBD industry by introducing a high level of community and education around it.
“The CBD industry, to me, was sort of wrought with confusing messages for consumers and healthcare providers. And then also wrought with this ‘wild wild west’ in the quality of product being made. Why do I see CBD at the gas station, and it’s in my grocery store?” – Alyson Evans
Topics Covered Include
- Why RockTape was successful as a brand and why she moved on
- Alyson’s new project and how she got into this new industry
- How her new company, Fringe, will disrupt the industry
- What CBD actually is
- Dispelling common myths of CBD and cannabis
- Why we are only scratching the service of what CBD could do
- The benefits of CBD in the body
- How Alyson thinks we will talk about and use CBD 10 years from now
- The interesting thing about the current CBD industry
- Why consumers need to ask more questions about their products
- How regulation will shift the industry
- Useful applications for CBD in a real-world setting
- How a water-soluble CBD works
- How partnering with food scientists has given Fringe a competitive edge
- Why CBD is described as biphasic
- The mission of Fringe and what they’re trying to do
- Where the CBD industry is headed
Fringe website: https://www.joinfringe.com
Clinic Gym Connect – www.clinicgymconnect.com
We’re joined by Curt Kippenberger this week. Curt’s clinic, Focus on Health in Columbia, MO, successfully follows the clinic gym hybrid model. The practice has been open for 11 years. Today, Curt catches the audience up on how his practice is doing.
“Our gym is kind of unique – it’s very visible. We have these big, gigantic windows… it blends into our reception area, our waiting area. So, you can’t miss what’s going on in the gym. And I did that purposefully. I wanted people to say ‘hey, what the hell is going on over there?’” – Curt Kippenberger
Topics Covered Include
- Why Focus on Health is also considered a chiropractic teaching clinic
- What happened when they decided to open a gym within the practice
- Why the clinic gym hybrid wasn’t successful right away, and what Curt learned
- How opening a gym changed the mood of the office
- The conversation Josh and Curt had when Curt was looking for a new trainer
- Why Curt says they hire based on personality first
- The type of revenue the gym is bringing in now
- Success stories of clients who were introduced to the gym as part of their treatment
- How unlikely people often end up joining the gym
- How to deliver the minimum therapeutic dose with the maximum therapeutic effect
- Curt’s clinical high-points of opening a gym
- The value Curt got from the Super Conference
- Why you should keep as much open space in your gym as you can
- How opening a gym changed the dynamic of the chiropractic business overall
- Why it’s important to be okay with being low-tech
- Why Curt appreciates the bond that the clinic gym hybrid model portrays
- What Curt would do differently if he was starting all over again
Focus on Health website: https://www.focusonhealthchiro.com/
Clinic Gym Connect – www.clinicgymconnect.com
Alex Effer, a Certified Exercise Physiologist and Certified Strength and Conditioning Coach based in Toronto, is our guest today. His work focuses on the pain and post-pain population, and encompasses general population and athlete rehab. Alex joins us today to discuss data points to take into account when creating programs, finding the client’s range of movement, and what people are overlooking when working with people in pain.
“Exercise is secondary. Exercise is the method to reach the goal. The goal is whatever that person’s goal is. As a professional, you need to do that without hurting them.” – Alex Effer
Topics covered include:
- What is an Exercise Physiologist?
- Getting good at the low-level strategies before trying to implement high level ones.
- Why it’s easy to get people strong but harder to keep them maintaining and out of pain.
- Why Alex gravitated to the pain/rehab field.
- The cost of collecting data points.
- What data points Alex looks at for proper programming.
- Assessing active and passive movements.
- Understanding range of motion and positioning to create programs.
- How Alex accurately gauges range of movement.
- Overcoming clients “cheating” in data collection.
- Programming to help clients reach goals without risk of injury.
- Combining manual intervention with exercise.
- Driving client compliance and building resiliency.
- The importance of looking at the whole picture and understanding how structures of the body interplay.
Resilient Training: https://www.resilientedu.com/
Alex on Instagram: https://www.instagram.com/alex.effer/?hl=en
Find out more about Clinic Gym Connect: https://www.clinicgymconnect.com
Today we are joined by Brandon Senn, Vice President of Athlete Education at Kabuki Strength. At Kabuki Strength, the team aims to educate and train through seminars, both online and in-person, as well as creating and selling fitness equipment. Brandon discusses how Kabuki Strength pivoted to online coaching, developing strong systems and processes, and utilizing data to create adaptive training programs.
“Now I rarely plan more than 4 weeks in advance; usually it’s 2, often it’s 1. I know where I want to get to but I’m not over-planning it anymore. Decision making has changed. I’d rather have a conversation about it, not a dictatorship.” – Brandon Senn
Topics covered include:
- What Brandon’s role at Kabuki Strength is.
- What virtual coaching at Kabuki Strength means.
- The process and lessons learned from pivoting to online coaching.
- The importance of having strong systems and procedures.
- Demonstrating progress to athletes.
- Tailoring training programs to individual personalities.
- Knowing when and what equipment to buy.
- Unexpected hurdles when writing and developing training programs.
- Creating better client/trainer communication.
- Learning to adapt plans based on new data.
- What Brandon has found to be the most prevalent performance driver.
- Utilizing objective data to improve regimes.
- The role motivation plays in athleticism.
- Developing passion in new athletes.
- Looking at the long-term needs of young athletes.
Kabuki Strength Website: https://store.kabukistrength.net/
Kabuki Strength Instagram: https://www.instagram.com/kabukistrength/?hl=en
Find out more about Clinic Gym Connect: https://www.clinicgymconnect.com
Jim Adams is our guest in this week’s episode. He is a fitness expert, entrepreneur, and speaker. Jim started The Masters in Fitness Business Podcast, and wove the best episodes into a book called Masters in Fitness Business. Today, Jim discusses what he’s learned from his podcast guests, why having systems in a fitness business is so important, and the unique challenges that gym owners have.
“When people tell me they don’t have systems – bullshit, you do. Because each time you train a client, every time you call a client, every time you sit down with a client, there’s a mental checklist you go through in your head. All you have to do is write it down.” – Jim Adams
Topics Covered Include
- How long Jim has been training people professionally
- What Jim found out when he started his own business
- What Jim has learned from his podcast guests
- The biggest contributor to Masters in Fitness Business and his story
- Why some trainers open their own businesses and what they need to know first
- The most influential person who helped Jim grow his business
- Why fitness business owners need to have a strategic marketing plan
- Gym ads that are effective and ones that aren’t
- The membership and sales aspect of owning a business
- Unique objections in the fitness industry
- The one question Jim always asks guests on his podcast
- Why developing a system for your trainers is crucial for a successful gym business
- The importance of becoming a better leader when you start your own business
- How having systems in place contributes to team culture
- The biggest lessons that Jim has learned about getting to business ownership status
Masters in Fitness Business Website: https://trainerjim.net
Clinic Gym Connect – www.clinicgymconnect.com
On this episode of Clinic Gym Radio we’re joined by Brad Cox. Brad is the co-founder of Acumobility, which is an education and mobility/athletic products company. Brad is going to talk about how Acumobility came to be a product company as well as an education company, and discusses why education is so important in this industry.
“I think a lot of people have ideas, they wanna make something, they wanna do something… The process behind that is both incredibly fascinating… but it’s also incredibly challenging. The challenges don’t get easier, they just get bigger.” – Brad Cox
Topics Covered Include
- What Acumobility does and how they came to make a product in the first place
- Why they focus on innovation rather than iteration
- Where the Acumobility ball is made and what it’s made of
- How one of their patients helped build the Acumobility ball prototype
- The ways in which Brad relates to the book “Shoe Dog”
- Brad’s gratitude for the support he got from his community
- Why education is the foundation of the Acumobility product line
- Early memorable stories of starting Acumobility
- Why connecting with people during education is the most fun part for Brad
- The resources that Acumobility is launching online soon
- The advice Brad would give to a new practitioner who wants to build up their clinic
- How to build trust and authority with your patients
- Why you can’t underinvest in your own development
- What Brad calls “the magic sauce” to blow people’s minds in education
- Why focusing on simplicity is crucial in teaching
- Why it’s okay to not know the answer and how to be honest about this with your patients
Acumobility website: https://acumobility.com/
Clinic Gym Connect – www.clinicgymconnect.com
We’re joined by Dr. Aaron LeBauer in this episode. Aaron is an expert in the world of physical therapy, especially in the “cash PT world”, and for those who want to break the chains of working strictly within the hospital industry. He helps physical therapists who want to build their own clinic realize their dream through workshops and coaching. “The whole idea is to not be handcuffed by a third party when I’m trying to make the best decision for my patients.” – Aaron LeBauer Topics Covered Include
- Aaron’s recent conference and how it came to be
- The trends that Aaron is seeing now in physical therapy
- Why it’s difficult for practitioners to stay independent
- The change that practitioners need to make before going independent
- Tips on how you can approach sales differently
- How to refine the method you use for sales
- What inspired Aaron to go down this road in his career
- Why Aaron decided to treat people the way he believed they should be treated
- How starting your own physical therapy practice supports freedom
- What physical therapists can learn from chiropractors
- The train of thought of physical therapists who seem to struggle the most
- The difference between mindsets of physical therapists versus chiropractors
- Why Aaron doesn’t think massage therapists should try and get insurance coverage
- Why practitioners struggle to charge what they’re worth
- Aaron’s favorite success stories
- What happens when students come to you burnt out
- Courses that are beneficial and others that have not been as useful
- Where to learn more about Aaron’s conference
Aaron’s Website – https://www.lebauerconsulting.com/ Clinic Gym Connect – www.clinicgymconnect.com
On this episode of Clinic Gym Radio we welcome returning guest Tony Gentilcore. He is one of the co-founders of Cressey Sports Performance. Additionally, Tony is a highly sought-after trainer who meets clients at his studio, CORE, which is located in Boston. He’s also a contributor to various fitness websites and magazines.
“My job is to find the trainable menu for my clients and my athletes. I try to see given their injury history, given their ability level, given their goals, let’s find their trainable menu. What can we train and how can we train? Let’s find the right dosage, and let’s attack it.” – Tony Gentilcore
Topics Covered Include
- Why asymmetry is normal
- The importance of an assessment, and what types of assessments Tony uses
- Tony’s fitness background and how he trains
- How the fitness industry has come a long way in accepting variations
- How variations can even support a return to normal range or position
- Why Tony believes that easy training is good training
- What “The Complete Shoulder Hip Blueprint” is and where to find it
- What it means to “earn” a lift
- What’s considered the gold standard stance of deadlifting and its disadvantages
- The stance that Tony chooses for his deadlifts and why
- How to know when it’s the right time to regress someone
- Watching a client realize they’re stronger than they thought they were
- How expectations and tracking progressions work towards motivation
- How Tony manages clients who are training after an injury
- Variation options for clients with back injuries
- How some trainers go about uniquely meeting a client’s goal
- Why glute bridges are great for introducing hip exercises to beginners
- Tony’s advice for new strength coaches who want to improve their career
- The resources Tony recommends for new coaches
Tony’s Website – https://tonygentilcore.com/
Clinic Gym Connect – www.clinicgymconnect.com
Jason Schroeder is a construction consultant who addresses dysfunctions within the workplace, especially in his area of expertise. He’s the host of Elevate Construction podcast and is passionate about making his industry better. Jason is our guest today to talk about the similarities between healthcare and construction, how to inspire and build trust with your employees, and how to apply the LEAN methodologies to the chiropractic workspace.
“Let’s not always ask what’s going to make our individual resources more efficient… How can we really have a focus on the customer? Make them the flow unit. Make what they do flow.” – Jason Schroeder
Topics Covered Include
- What Jason does and the kind of construction projects he works on
- What the LEAN business approach is all about
- The importance of flow in a business model
- How overproduction contributes to waste and financial loses
- Overproduction examples in a chiropractic office
- How to improve the process and reduce waste in a chiropractic setting
- When Jason started focusing on improvement in his own business
- The situation that helped Jason realize the importance of trust, respect, and participation
- How we can put more care into our projects
- Why joy is the true measure of success
- The aspect of chiropractic offices that gives them an advantage with buy-in
- What is guaranteed to make the employees on your staff miserable
- Why you should take time to understand and build trust with your employees
- The two things that hold us back from reducing personal waste
- The difference between remarkable care and standard care
- Explaining the “5 S’s of Lean”
Elevate Construction Podcast: https://www.elevateconstructionist.com/
Clinic Gym Connect – www.clinicgymconnect.com
On this episode of Clinic Gym Radio, we’re joined by Carolyn Boldt. Carolyn is the VP of Design at CrossFields, Inc. She has designed multiple gyms and chiropractic offices. Her belief is that design creates emotion, so she is very purposeful in her work. Today, she talks about the most important aspects of design, what parts of design you should invest your money in, and how you can be flexible and functional with design. “We’re talking about everything being pretty, but if it doesn’t function well, it doesn’t matter. It’s got to function. We adhere to form follows function.” – Carolyn Boldt Topics Covered Include
- Why Carolyn believes that design creates emotion
- How this belief influenced her desire to become an interior designer
- Why you need to be intentional with design space
- Real life examples of how design impacts the customer experience
- The kind of design that equates to a lower economic level
- How you can charge a premium just by changing your presentation
- Tips for gym and chiropractic office design (what to do and what to avoid)
- The 5 Designer Checklist that Carolyn created and what’s on it
- Why it’s better in invest in products that last
- The influence that a design aspect like lighting can have
- Why it’s even more important to hire a designer when you’re combining spaces together
- How the design at Disney lends itself to the ultimate customer service experience
- How it helps to have a professional come in and analyze your space
- Why most clients approach Crossfields for design support
- How design helps you consider your clients and target market
Crossfields Chiropractic Office Design: https://www.chiropracticofficedesign.com/ Clinic Gym Connect – www.clinicgymconnect.com
Carolyn has created a special page for our listeners to get free resources easily, and a 30% discount to 2 virtual products: https://www.chiropracticofficedesign.com/joshsatterlee
Today we are joined by Cassandra Strunk and Kyle Young from Kabuki Strength, a company that designs, engineers, and manufactures innovative equipment. They also provide coaching and education. Cassandra and Kyle are with us to discuss creating a recovery program tailored for powerlifters, the importance of building a network of medical practitioners and clinicians, and creating plans that are flexible and adaptive to client needs and circumstances.
“I think if you work with the right people you can still progress, you can still load, without the fear of injury.” – Cassandra Strunk
Topics covered include:
- How Cassandra and Kyle got involved with Kabuki Strength.
- About Kabuki’s new recovery program.
- Creating tailored recovery programs for powerlifters.
- The role of exercise in recovery.
- Moving away from the “all or nothing” approach to training and recovery.
- The emotional impacts of being injured.
- Identifying client goals to coach effectively and safely.
- Creating a reliable network of communication between clients, trainers, and clinicians.
- Understanding movement priorities for clients.
- Building trust with clients and clinicians.
- Balancing staying in your lane and questioning a clinician’s approach.
- Pushing your clients to perform.
- Limiting client regression.
- Creating collaborative programs between trainers and clinicians for the client’s benefit.
- The necessity of using unifying language.
- Creating adaptive and flexible plans.
- Utilizing client self-assessment to inform training plans.
- The importance of having the right tools for exercises.
Kabuki Strength: https://store.kabukistrength.net/
Contact Cassandra: Cassandra@kabukistrength.com
Dr. Lisa Lewis is our guest in this episode. She is a licensed psychologist and certified addictions counselor who strives to help her clients pursue their ambitions. Lisa is also a part-time faculty member at Northeastern University where she teaches classes including developmental psychology and abnormal psychology. We’re going to hear about how her work relates to rehab, building rapport and boundaries with clients, and the importance of language and phrasing.
“You are in charge of the relationship. As the professionals, as people helpers, this relationship is one-directional. It’s about the client.” – Dr. Lisa Lewis
Topics covered include:
- Lisa’s background in psychology and counselling.
- How Lisa works to help people enhance their lives.
- The advantages of working with a broad range of people.
- How patient/client communication affects your success rates as a practitioner.
- Establishing and maintaining rapport.
- The pitfalls of online coaching.
- Balancing rapport and service delivery.
- Creating boundaries.
- Taking a client-centered approach to interactions.
- Encouraging transparency between parties to share responsibility for time boundaries.
- Listening to learn: Knowing when to be quiet and let your patient talk.
- Understanding the language and phrasing to employ for different patients.
- Developing plans that reflect what your patient is telling you.
- Motivational interviewing: What it is and how to use it.
- Creating a caring environment in a caring profession.
- Taking care of yourself to take care of your patients.
- The importance of being present.
Dr. Lewis Consulting: https://drlewisconsulting.com/
Dr. Lewis on Instagram: https://www.instagram.com/drlewisconsulting/?hl=en
Find out more about Clinic Gym Connect: https://www.clinicgymconnect.com
Today we are joined by Jon DeMoss, owner of Synergy Wellness and Performance Gym in Dallas, Texas. Jon has a B.S. in kinesiology and 12 years experience as a strength and conditioning coach. He has a love of learning, which led to an interest in breath work. Jon is here to discuss breath work, how being mindful of your breath can boost performance and cut recovery time, and engaging clients in their own performance success.
“It really didn’t matter at the end of the day what that bench press number was, how many dead lift reps they got… What mattered was their performance on the field.” – Jon DeMoss
Topics covered include:
- Jon’s background in the field of strength conditioning.
- How Jon learned about breath work.
- The benefits of understanding your breath for physical activity.
- Making stress on the body more manageable.
- How posture can affect your efficiency and fatigue levels.
- Understanding energy transfer and exchange.
- Learning not to push capacity for the sake of it.
- Overcoming the stigma of breath work.
- Proving the benefits of breath work to athletes.
- Cutting recovery time through correct breathing.
- The biggest additional benefit Jon saw through employing breath work.
- Changing the “always on” mentality that is prevalent in athletes.
- Balancing what clients need and what they want.
- Engaging clients in their own performance boost.
- The age group that can benefit most from breath work.
- The 6 pillars of a balanced training program.
Synergy Wellness and Performance Gym: https://www.synergyathletic.com/
Synergy Wellness and Performance Instagram: https://www.instagram.com/synergywp/
Connect with Jon: jon@synergyathletic.com
Find out more about Clinic Gym Connect: https://www.clinicgymconnect.com
Roy Page joins us on this episode of Clinic Gym Radio. He is a chiropractor from Southern California. Roy’s approach combines chiropractic care with the power of exercise to support the overall health of his clients. On top of being a Chiropractor, Roy is a Master of Traditional Oriental Medicine and a personal trainer. Today, he shares more about his unique approach to client care.
“The same patient would see me on a Monday in the clinic and catastrophize what’s going on, and they’d see me on a Tuesday in the gym and they’re ready to get after it. And I got so much more done in the gym not because I had more time with them, but because they were less afraid in the gym setting.” – Roy Page
Topics Covered Include
- Roy’s educational background and why he decided to pursue being a Chiropractor.
- Why Roy also decided to become a trainer.
- The importance of breaking preconceptions about what your body can do.
- Why Roy calls himself the “ultimate maintenance doc.”
- The benefits of having a gym in the clinic setting.
- Why Roy has to find ways to hold himself back.
- Roy’s recent injury and how he’s dealing with it.
- The adaptations Roy is making due to his injury.
- Why Roy believes everything we do comes down to bandwidth.
- Roy’s unique way of adjusting the spine.
- An introduction to kabuki education.
- What happens when a stimulus is no longer novel.
- What resiliency training really comes down to.
- The secret to breaking barriers with clients.
Roy’s Instagram: www.instagram.com/roypagedc
Clinic Gym Connect – www.clinicgymconnect.com
In this episode we are welcoming Dr. Michael Massey. Not only does Dr. Massey run his own clinical practice, but he also partnered with a friend and started Practice Mechanics. The mission at Practice Mechanics is to be the one-stop resource for administrative, billing, and risk management needs. Additionally, to provide a repository for evidence-based clinical evaluation and treatment instruction. Today, Dr. Massey is sharing tips on administrative practices, how to ask your patients the right questions, and why you should focus on the patient experience.
“I think the mistake a lot of people make is complacency… if you’ve seen somebody and you’re familiar with them… and they call and make an appointment and come in… a lot of people go ‘I know that person, I know what they’ve got’… and they just continue the treatment as if they never missed a beat. That’s when you miss things.” – Dr. Michael Massey
Topics Covered Include
- Why Dr. Massey decided to start Practice Mechanics
- What stands out to him about chiropractic students or those newly in the practice
- What knowledge gap students typically have once they graduate
- The biggest issues Dr. Massey addresses with his clients who have been in practice for some time
- Common mistakes that are made when opening a new practice
- Why administrative skills are not prioritized or celebrated
- The importance of having strong administrative skills in your practice
- Tips on using the EHR (electronic health record) effectively
- Common mistakes chiropractors make with their long-term patients
- The suggested time range between evaluation and reevaluation
- How to ask your patients the right questions
- The most common complaints Dr. Massey has heard in the medical legal cases he’s dealt with
- Why it’s important to focus on the customer experience
- How you can put yourself in the patient’s shoes and reflect on the way your practice looks
Practice Mechanics Instagram: https://www.instagram.com/practicemechanics/
Practice Mechanics Website: https://practice-mechanics.com/
Clinic Gym Connect – www.clinicgymconnect.com
On this episode we are joined by a trio of amazing clinic gym hybrid doctors: Nate Baker, Nick Baker, and Keith Yoho. All are chiropractors at Total Performance Clinic who believe in the power of exercise, showing not only that this model can be done, but also showing that it can be done well. There is a lot covered in today’s episode, including how to manage the client experience when transitioning them to the gym, the most important aspects of the clinic gym hybrid model, and how to ensure clients don’t get injured when training.
“I had a conversation yesterday with a patient and she said… ‘I need to gain a lot of muscle very quickly,’ and my first thought was ‘no you don’t. You need to not get hurt… And we can build you from there.’” – Nick Baker
Topics Covered Include
- Where their facility is located and how the space is used.
- How Keith, Nick, and Nate all came to be into the same practice.
- What brought them to implement the clinic gym hybrid model.
- How this model has supported treatment and prevention of injury.
- Where they found the most benefit from implementing systems.
- Why you should delegate what you can in your business.
- How they manage their chiropractic assistants (CAs).
- Why progressions and regressions are important in a gym setting.
- How to know when you need to rethink the way you teach an exercise.
- Why you need to spend time training your trainers.
- How many times the gym is mentioned to a chiropractic patient.
- The stages in which they introduce clients into the gym.
- Why having something unique about your practice is just as important as marketing.
- Why good service and good treatment doesn’t require nice stuff.
- Thinking about using your space as a continuing education outlet.
Total Performance Instagram: https://www.instagram.com/totalperformance.clinic/
Total Performance Website: https://totalperformance.clinic/about-us/
Clinic Gym Connect – www.clinicgymconnect.com
Greg Jenkins is our guest in this episode. He is the Founder of Monkeypod Marketing. Greg focuses on empowering entrepreneurs and helping small businesses understand and implement automation while still maintaining a personal experience. Greg joins us today to discuss making a standout customer experience, what should and shouldn’t be done in creating the customer journey, and how to use automation to create high-touch engagement.
“It doesn’t need to be a fancy, professionally produced video. You don’t need to fill a conference room full of balloons. What could you do that feels on brand for you and creates that feeling for your clients?” – Greg Jenkins
Topics covered include:
- About Monkeypod Marketing.
- People remember how you did something, not what you did.
- How service leaders create a customer experience.
- The meaning of the name Monkeypod.
- Curating a full and personal customer experience.
- What creates a bad customer experience?
- Making an individual journey for each customer.
- Going beyond transactional service.
- How Greg’s background in hospitality has shaped his marketing approach.
- Embracing automation while making messaging personal.
- Overcoming automation fear.
- The meaning of high-touch service.
- Navigating COVID-19 restrictions to make great digital experiences.
- Going the extra mile to amplify client experience.
- Creating structure and connection points.
- Growing your practice through virtual workshops.
- Building brand perception.
- Celebrating new clients.
- How to audit your business’ customer experience.
- Designing an intentional experience.
Monkeypod Marketing: https://www.monkeypodmarketing.com/
Find out more about Clinic Gym Connect: https://www.clinicgymconnect.com
Today we are joined by Dr. David Seaman, a chiropractor and prolific speaker who utilizes chemistry as a method of treatment. David is strongly focused on how nutrition and diet can impact inflammation levels in the body, and has made it his mission to educate practitioners and patients alike about the way in which glucose can have a negative impact on your body. In this episode, David discusses metabolic syndrome, learning how to identify inflammation in your patients, and the way in which your body chemistry impacts your mobility.
“You can take anybody, the fittest person there is … deprive him of sleep for a month, have him sleep 4 hours a night, and he will tank. Without enough sleep, without enough of those key cycles, your body flames up.” – Dr. David Seaman
Topics covered include:
- How chemistry and clinical practice can interact.
- Behind the premise of David’s new book, The DeFlame Diet.
- Inflammation in your body and how it impacts your health.
- The importance of getting enough quality sleep.
- Glucose and your cells: How glucose can heavily impact inflammation levels.
- Comparison of reduced mobility in non-diabetic and diabetic patients.
- About metabolic syndrome.
- Learning to look at your body as a chemical structure.
- Clinical markers that show a patient is inflamed.
- Tools to have in your practice.
- The positive power of setting goals.
- How obese patients are experiencing COVID-19.
- The relationship between waist size and inflammation.
- Creating actionable steps for your patients to take.
- Understanding control and thresholds in diet and nutrition.
Find out more about David and how to de-flame yourself: https://deflame.com/
DeFlame on YouTube: https://www.youtube.com/channel/UC01BY1nkLX15_RdTd4LOK1g
Find out more about Clinic Gym Connect: https://www.clinicgymconnect.com
On today’s episode we are joined by Tony Gracia. Tony is the Owner and Head Trainer at Industrial Strength in Portland, Oregon. A lot of listeners have questions about opening a gym, and as he recently hit the reset button and opened his gym in a new space, Tony has a lot to share on this topic. Tony discusses everything he learned about opening a gym, including what his most profitable changes have been and what he would have done differently.
“Strength, endurance, and mobility are our big three. There are certainly other things that are valuable, but those are our big three that we focus on and we try to be the best out there for those.” – Tony Gracia
Topics Covered Include
- How Tony came to open his own gym
- His initial vision for the gym and how they adjusted based on feedback
- What Tony would have done differently
- How they manage their group classes
- What prompted him to move the gym location
- How to prioritize the equipment in your space
- Weightlifting becoming mainstream and how this has changed the industry
- What you can do to ensure your customers stick around long-term
- Why accessibility is so important in planning your gym layout
- Which classes rank highest in ease and profitability
- The pros and cons of holding Jiu Jitsu classes
- People's attitude towards martial arts versus fitness
- Advice Tony offers for those starting a gym
- What amenities really matter to the customer
- Why your facility needs to be authentic to who you are
Industrial Strength Website: https://industrialstrengthgym.com/
Industrial Strength Virtual Gym: https://ondemand.industrialstrengthgym.com/
Clinic Gym Connect – www.clinicgymconnect.com
Brian Watters joins us on this episode. He is the Co-Founder of Indy Muscle and Joint Clinic in Indianapolis, which recently celebrated one year of business. Despite starting operations in a difficult year, Indy Muscle and Joint is doing very well. Today, Brian is sharing the valuable and difficult lessons he has learned in opening his own practice.
“You’re gonna hear people say ‘why don’t you do this, why don’t you do this’… you’ve got to start assessing ‘okay, I’m doing right by the patients. No matter what, I will always do right by the patient’, and they will reward you for that.” – Brian Watters
Topics Covered Include
- Brian’s education history and how he got into the industry
- Why he decided to open his own clinic
- How Brian found the space his clinic occupies now
- How Brian managed his team during the COVID-19 pandemic
- The struggles he encountered opening just before the pandemic began
- Surprising expenses when opening a new clinic
- One very difficult lesson Brian learned through experience
- Why Brian is glad he has security cameras in his practice
- What Brian wishes he would have done differently
- The parts of opening a new business he needed help with
- The progress that Brian is trying to make in opening a gym next door
- Words of wisdom for those practitioners looking to go out there on their own
- Not being afraid of the grind and how this relates to Brian’s experience
- The value of communication both internally and externally
Brian’s Instagram: https://www.instagram.com/drbrianwatters/
Indy Muscle and Joint Website: https://indymuscle.com/
Clinic Gym Connect – www.clinicgymconnect.com
Dr. Haley Day is our guest on today’s episode, and she is a chiropractic doctor and podcaster. Her podcast is called Lifestyle Practice Builders, and the mission of the podcast is to provide the listeners with the resources and tools she and her cohost (husband Rich) wish they had when they were first starting out in their practice.
“Sending ‘thank yous’ is a lost art… I just got one the other day from someone that bought a ChiroPlanner and it meant the world to me. I loved it. I want to do anything I can to help that person succeed.” – Haley Day
Topics Covered Include
- When the Lifestyle Practice Builders podcast was started and what it’s all about.
- What made Haley lucky in her practice when first starting out.
- The foundational elements to a practice that new chiropractors should nail right away.
- What role mindset plays in opening your own practice.
- The importance of being resourceful as a new business owner.
- How to be flexible in your marketing approach.
- Why it’s crucial to have a business plan.
- Common mistakes new chiropractors make in their business plan.
- Why you should narrow down what your ideal customer looks like.
- Understanding overhead and focusing on low overhead.
- Efficient systems and processes of a practice.
- How systems create expectations and shape the client experience.
- Why you need to learn marketing before opening your practice.
- How establishing yourself in the community can help your business.
- The eBook Haley wrote and where to find it.
- Figuring out how to create a practice that fits you.
Lifestyle Practice Builders Website: www.lifestylepracticebuilders.com
Clinic Gym Connect – www.clinicgymconnect.com
Today we are joined by Dr. Kevin Christie, the Godfather of chiropractic marketing. Kevin has been in practice for 16 years and runs Health-Fit Chiropractic and Sports. In the last few years, he has set up the CSA and The Modern Chiropractic Marketing Group, written a book, and expanded his family. In this episode, Kevin discusses creating content-based marketing, the importance of having a strong support team, and takes us through his new book ‘Doing it Right: Modern Chiropractic Marketing.’
“I try to get chiropractors to leverage the fact that we have something interesting to say.” – Kevin Christie.
Topics covered include:
- The importance of setting goals to make progress.
- Thee inspiration behind Kevin’s new book ‘Doing it Right: Modern Chiropractic Marketing.’
- Creating a book with accessible and applicable strategies.
- What is content marketing?
- How Kevin arrived at content marketing for chiropractic.
- Knowing and defining your audience to create strategic content marketing.
- Making consistent and purposeful content.
- Why method of content creation doesn’t necessarily matter.
- Using psychographics and demographics to determine your target audience.
- Why you need to understand your target audience’s congregation points.
- How to create your marketing finance plan.
- How to repurpose and recycle content strategically.
- Keeping up with marketing trends.
- Supplementing your content with outside references.
- Automate, delegate, and optimize: How to start.
- Having a strong hiring process to get the right team.
- Advice for new practitioners.
Modern Chiropractic Marketing: www.modernchiropracticmarketing.com
Kevin’s Podcast: www.modernchiropracticmarketing.com/podcast-library
Doing it Right: Modern Chiropractic Marketing: bit.ly/doingitrightmcm
Find out more about Clinic Gym Connect: www.clinicgymconnect.com
On today’s episode we are joined by Kevin Larrabbee, Owner and Coach at Allied Strength. Throughout Kevin’s career, he has taken on the role of strength coach, Personal Trainer, and an educator. He is also well-versed in content production, including podcasts to video within the fitness space. Today Kevin is here to discuss best practices for coaching, the best way to maximize gym space, and the lessons he’s learned along the way.
“I can’t tell you how many times I’ve had female clients and adult group members and athletes say ‘I can’t believe that you thought of this’… Those are the things that allow you to go above and beyond. I don’t charge for that stuff, I just have it here.” – Kevin Larrabbee
Topics Covered Include
- How Kevin came to open his business Allied Strength.
- Why it’s important to learn how to create digital content in the fitness space.
- The value of experience and when it’s okay to work for lower pay.
- How Kevin wasn’t planning on opening a gym, and why he did.
- What to consider before opening a gym.
- Tips on maximizing your gym space.
- Why coaching is the future of fitness.
- Lessons Kevin has learned operating out of 1000 square feet.
- Mistakes that Kevin has made and what he learned from them.
- The most recent additions Kevin has made to his gym.
- Best equipment for noise reduction and what not to buy.
- The amenities a small gym owner can and should provide.
- Facing the unknown as a business and dealing with restrictions.
- Why Allied Strength is successful now and what Kevin credits this to.
Allied Strength Instagram: www.instagram.com/allied_strength
Allied Strength Website: alliedstrength.com
Clinic Gym Connect – www.clinicgymconnect.com
Today we are once again joined by marketing expert Jon Morrison. Jon heads up Get Clear marketing and Clinic Sites, a company that helps clinics create their website through Jane integration. In this episode, Jon discusses the 7 benefits of creating an online course for your patients, story branding, and how to show to your community that you are an authority in your industry.
“Usually, the way this broken world works is that you have to fight to get to the top. I believe that the people listening to this are the kind of people that deserve to be at the top.”– Jon Morrison
Topics covered include:
- Ways to show your community that you are an authority and why it’s important.
- The importance of creating a specific niche to target.
- Why you need to use story branding.
- How showing empathy for your patient’s problems creates a better relationship.
- Making client education a priority.
- Understanding and communicating your message.
- The benefits of creating an online course.
- How online courses create marketing opportunities.
- Improving your impact through online course creation.
- Building trust with your audience.
- Going from ‘a chiropractor’ to ‘THE chiropractor’.
- Creating clarity in your own thinking to become a better clinician.
- How online course creation nurtures free time in your future.
- Online courses as an added revenue stream.
- Types of online courses you can offer.
- Developing your own intellectual property.
- Marketing in your practice.
Get Clear: https://getclear.ca
Clinic Sites: https://www.clinicsites.co
Contact Jon: jon@clinicsites.co
Find out more about Clinic Gym Connect: https://www.clinicgymconnect.com
Today we are joined by Adam Halseth. Based in Scottsdale, Arizona, Adam is a physical therapist and Board-Certified Sports Clinical Specialist. In his work he, aims to help rotational athletes play pain-free by tailoring treatment plans to the individual. Adam discusses what makes him angry about the world of hands-on care, the importance of knowing your end goal, and the problems of over and under prescribing exercise.
“If you are a healthcare provider and you can make someone better, it doesn’t matter how you do it. You can be a chiro, you can be a PT, bottom line is if you make somebody better, I’m going to refer people to you.” – Adam Halseth
Topics covered include:
- Differences and commonalities between chiro and physical therapy.
- What annoys Adam about the world of hands-on care.
- Accepting there is more than one way to treat someone.
- Addressing surgeon concerns and building trust.
- The importance of knowing your client’s desired goal.
- Movement-based treatment.
- The detriment of using cookie cutter treatments.
- The lack of regressions and progressions in treatment plans.
- Overcoming fear of progression.
- The importance of regular reassessment and plan adjustment.
- Communicating and showing the treatment value to your clients.
- The pervasive problem of over-using modalities.
- Creating the placebo effect, what causes it, and why it’s a problem.
- The trend of over-prescribing exercise.
- The importance of knowing the purpose of prescribed exercises for you and your client.
- What equipment Adam would stock his clinic with if he could only have 5 pieces.
Contact Adam Halseth here: https://www.instagram.com/adamhalseth, https://foothillsrehab.com/
Find out more about Clinic Gym Connect: https://www.clinicgymconnect.com
Curt and Krista Kippenberger join us in today’s episode to discuss their progression with the clinic gym hybrid model in their clinic, Focus on Health Chiropractic. Their current facility is 3500 square feet and houses four doctors and an intern. The gym takes up 680 square feet and can comfortably host small classes.
“I can honestly say when we implemented the gym and said, ‘this is a part of your treatment plan’, there’s a sparkle in peoples’ eyes. They’re like ‘woah… I came in telling you that I can’t even lift my kid up, and you’re telling me that your goal for me is to lift a 100lb kettlebell off the floor!’” – Dr. Curt Kippenberger
Topics Covered Include
- What encouraged Curt and Krista to add a gym to their facility
- What brought Krista on board with the idea
- The logistical issues that came up in making this transition
- How providing the gym space has supported their patients further
- The financial investment to establish the space, and if it has been worth it
- The first step in transitioning patients into the gym
- How transitioning to this model helped build a stronger relationship with clients
- The best way to communicate with your clients
- The role that Krista plays in the business and her perspective on the client experience
- Changes in the patient base once exercise was added to the care plan
- Improving patient compliance
- Final tips for those launching these same changes in their practice
- Why shadowing and seeing things in action is important
Clinic Gym Connect – www.clinicgymconnect.com
In this episode we are joined by coach, trainer, educator, and business owner Brendon Rearick. Brendon created the Exercise Checklists course, which provides a path to mastering a particular exercise while clearly outlining what standards need to be met to move on. Today he is sharing a bit about the Exercise Checklists course and how it helps create the world’s best trainers by promoting consistency, performance, and overall quality of life.
“This allows the trainer to focus most of their energy on the individual, or the client or patient, instead of them trying to come up with programs or things on a white board.” – Brendon Rearick
Topics Covered Include
- The Exercise Checklists Course including how it’s structured and what it offers
- How the course can improve a trainer's effectiveness and success
- Don’t hire the world’s greatest trainer, create the world’s greatest trainers
- How this checklist approach can also support practitioners
- How sub-checklists come into play
- The clinical aspect and the potential to use checklists for discharge criteria
- How this course promotes proper progression
- Why standards on checklists are important
- Success stories from this course
- How the course helps you hire trainers with great customer service
- How using the Exercise Checklists system supports repetition and facilitates trust
- A peek into what Brendon’s gym looks like
- Buying gym equipment in a strategic manner
- Taking what you learn from the course and making it your own
Check out https://www.functionalmovement.com/ and find an SFMA course near you.
Start the Exercise Checklist course and use coupon code clinicgym for 50% off: https://www.exercisechecklists.com/
Today we are joined by Dr. Brian Strump. Based in Charlotte, NC, Dr. Strump co-owns Live Active Charlotte with his wife. Live Active Charlotte has been open since 2010 and helps clients by creating personalized plans for their needs. Dr. Strump returns to the show today to discuss creating long-lasting client relationships, marketing strategies, and how often you should be communicating with your customers.
“We look at our business as a relationship business, that’s why people are here for 10 or 11 years.” – Brian Strump
Topics covered include:
- Building good foundational business principles.
- How Dr. Brian helps others run better businesses.
- Utilizing the pandemic to maker changes in your clinic.
- What Dr. Brian has learned about generating leads.
- How clients are communicated with in the first year of joining Live Active Charlotte.
- The average length of memberships at Live Active Charlotte versus the national average.
- How to get people into the clinic or gym.
- Creating brand awareness.
- The importance of maximizing the client experience from the beginning.
- The cost of different marketing strategies.
- Why you should be combining email, SMS, and phone calls to drive engagement.
- Creating personal communications to clients.
- Making your services as easily accessible as possible.
- How to continue communication once clients are in the door.
- The benefit of scheduling communications.
- Re-engaging clients that have left or are thinking of leaving.
- Incentivizing return visits.
Contact Dr. Brian Strump here: drbrian@liveactivectl.com
Find out more about Raquetfit here: http://www.racquetfit.com/
Dr. Tim Prater is our guest in this week’s episode. He runs a unique clinic gym setup in Marion, Ohio, where the clinic and the gym are about half a mile apart in different buildings. He takes us through the layout in these buildings and discusses some adjustments he plans to make. We also get some tips about proper spine position during CrossFit which are especially useful for women. Later, Tim explains why he is not a fan of heart rate monitors.
“You have to be able to find a place where you can push them to the place where they can get uncomfortable enough, but still find their comfort.” – Tim Prater
Topics covered include:
- What led Tim to open a gym.
- The size of Tim’s buildings and changes that he is planning to make to them.
- Advantages to jumping rope and why it is particularly useful in Ohio.
- Hiring 8 coaches at Pure Function CrossFit and how they get trained.
- Thinking about head and neck position during exercise.
- Asking questions instead of giving queues.
- Research that Tim has done with heart rate monitors and they’re not an accurate measure of performance.
- Adjusting your breathing to improve strength, posture, and more.
- Deadlifts and why they can be very good for strength but can also be detrimental.
- A lesson that Tim learned from his gym and applied to his clinic, and vice versa.
Learn more about Membrandt: https://membrandt.com/
Pure Function CrossFit: http://purefunctioncrossfit.com/
Pure Function CrossFit on Instagram: https://www.instagram.com/purefunctioncrossfit/
Denton Chiropractic & Natural Health: http://drdenton.com/
Today we are joined by Jon Morrison for a workshop on clarifying the message you send to your patients. Jon Morrison heads up Get Clear, a message focused marketing business that helps brands create clear, story-driven messaging. Jon has also recently founded Clinic Sites, a company that creates websites for clinics while utilizing Jane integration. In this episode, Jon evaluates 3 chiropractic websites and offers his feedback on how to improve their messaging, creating clarity through site layouts, and the importance of emphasizing what you can do for your patients.
“I’m just the chiropractic website guy who helps people with their messaging, getting ranked on Google, and just looking good. You don’t want to have a dated site.” – Jon Morrison
Topics covered include:
- Creating clear and concise messaging with your website.
- How Jon provides value no matter the budget.
- The difference between owning and leasing your site content.
- Why creating websites with Jane app integration is a benefit for clinics.
- Creating sites that reflect what you do.
- The importance of relevant headlines.
- Presenting clarity of information through website layout.
- Earning your target audiences’ trust.
- Why you need to emphasize your authority.
- What should be included on your landing page.
- The benefits of including testimonials on your site.
- Showing your process to potential clients.
- Where and how to include calls to action on your site.
- Articulating problems and presenting solutions.
- The importance of acting as a guide for clients.
Get Clear: https://getclear.ca
Clinic Sites: https://www.clinicsites.co
Contact Jon: jon@clinicsites.co
Find out more about Perform Better: https://www.performbetter.com
Dr. Jay Greenstein is our guest in this edition. Based in Washington, DC, Dr. Jay has been in practice for 27 years and owns 4 clinics. Jay and his team offer a multi-modal approach to rehab that creates not only a symptomatic improvement, but long-term health improvement. Jay is also at the forefront of clinic automation and implementing technology to grow his organization. Jay will discuss taking advantage of opportunities presented by the pandemic, implementing technology to streamline your practice, and the importance of data utilization.
“Just start collecting data. Once you do that, you’re going to start seeing trends. Once you see trends, you’re going to be able to figure out what levers you need to pull to make improvements.” – Jay Greenstein
Topics covered include:
- Jay’s background in chiropractic medicine.
- How COVID-19 impacted the running of Jay’s clinics.
- Why giving clinic roles specific names can be detrimental to team function.
- Viewing the pandemic as a challenge and an opportunity.
- Creating efficient practice through technology.
- Learning to leverage and optimize the technology available to you.
- Why you need to amalgamate your data for optimal running of your practice.
- Creating an exponential organization by being information enabled.
- The return Jay’s business has seen from data collection and utilization.
- Using data to create predictive models.
- Why you need to aggregate your referrals information.
- The importance of tracking relationships between your practice and referrers.
- How Jay automated the workflow at his clinics.
- Creating a gamified customer experience app and how it impacted return visits.
- The necessity of having passionate people on your team.
Try the Kanvas app here: https://kaizenovate.com/tech
Find out more about Membrandt at: https://membrandt.com
Today we are joined by Dr. Allison Cain. Based out of Georgina, Ontario, Allison is co-owner of Anchor Health and Fitness. Allison has developed post-natal care methods for new mothers struggling with the changes to their body and their road back to fitness after giving birth. Allison joins us today to discuss the advantages of working in fitness while studying chiropractic medicine, the unique health issues faced by post-natal patients, and the symbiotic relationship you can foster between your clinic and gym.
“It is life changing for people when they realize that there is so much that they can do to be empowered now to ward of all the things they think are inevitable in the future.” – Allison Cain
Topics covered include:
- How Allison’s experience owning a gym while in chiropractic school benefitted her in the long-term.
- The importance of having a team that you trust for when you aren’t there.
- Fostering strong communication with patients to create the most impact.
- How observing patients in the gym benefited their chiropractic treatment.
- Understanding the spectrum of individualization for treatments.
- How Allison developed her clinic.
- The structure of chiropractic schooling in Canada.
- How Allison realized she could serve the underserved people in her community.
- The difference between healthcare and ‘sick care’.
- What led Allison to specializing in post-natal care.
- Dealing with embarrassing issues head on.
- The benefits of group rehab programs.
- Identifying problems in the pelvic floor.
- Recognizing other physical issues that can stem from pelvic floor dysfunction.
- How to translate expertise to memberships.
- How the gym has helped grow her practice.
Anchor Health and Fitness Center: https://www.anchorhere.ca
Grow Co Rehab: http://growcorehab.com
Grow Co Rehab on Instagram: https://www.instagram.com/growco.rehab/?hl=en
Find out more about the SFMA: https://www.functionalmovement.com
Today we are joined by Dr. Charlie Weingroff. Charlie is a Doctor of Physical Therapy, a Certified Athletic Trainer, and a Certified Strength and Conditioning Specialist. He has worked with countless A-List celebrities, professional athletes, as well as the general population. Charlie joins us today to discuss how his approach to ACL rehab has changed over the years, the importance of knowing your patients return to play metrics, and why full body training is an effective method to accelerate healing.
‘I don’t bridge the gap; I don’t think there is a gap. It’s just one thing and people have different expertise.’ – Charlie Weingroff
Topics covered include:
- How the Training=Rehab ecosystem was created.
- Why there is no gap between personal training and physical therapy.
- Utilizing personal experience to teach rehab strategies.
- Creating collaboration between disciplines.
- Perfecting systems and models that professionals can apply for treatment.
- How rehab techniques have evolved in the last 20 years.
- Understanding how to measure return to play metrics.
- Is it an advantage to learn clinical protocol?
- Understanding how pervasive bad ideas are across treatment models and how to unlearn them.
- The involvement of surgeons in rehab programs.
- Major advancements Charlie has made in his approach.
- The importance of full body training for improving hormonal profiles.
- How improving hormonal profiles helps to accelerate healing.
- Measuring return to play metrics against pre-injury metrics to ensure readiness.
- The current lens on research into ACL rehab and how it impacts.
- Tips for future graduates.
Charlie Weingroff: https://charlieweingroff.com
Find out more about Membrandt at: https://membrandt.com
Jon Morrison joins the podcast for this episode. Coming from a marketing background, he has recently launched a new company during the pandemic. This company, Get Clear, is a message-focused marketing business that helps brands create clear, story-driven messaging. Get Clear has also partnered with Jane booking software, integrating with their program and pulling data directly from it to populate fields on your website.
In this episode, Jon tells us why he launched a new company during a pandemic, the importance of developing clear and concise messaging, and how your company culture and ethos impacts your clients.
“No website’s going to help you get people if you’re not treating them well while they’re there.” – Jon Morrison
Topics covered include:
- How COVID-19 attacks your health and the weakest part of your life.
- Jon’s goal of getting the best tools to the community.
- The launch of Get Clear and their partnership with Jane.
- Creating consolidated interfaces for companies and clients.
- Why Jon started a new company in a pandemic.
- Jon’s marketing background.
- How to begin developing clear messaging for your brand.
- The importance of fostering community.
- Why multi-disciplinary clinics are easy to sell to today’s clients.
- Overcoming the risk of watering down your message.
- Learning to sell your brands’ value.
- How your company culture and ethos can affect the client experience.
Get Clear: https://getclear.ca
Find out more about Membrandt at: https://membrandt.com
Today we are welcoming Jerry Kennedy. Jerry created Rocket Chiro to help people-centered chiropractors grow their practices and be prepared for the business side of chiropractic medicine. After starting his own practice right out of school at age 24, Jerry realized that chiropractic school does not prepare you for running a business.
Learning much during his 9 years in practice, Jerry now dedicates himself to helping others understand the people-centric nature of chiropractic medicine as a business. In this episode, Jerry tells us how he ended up as a chiropractic coach, the importance of structure when running a business, and why you need to have a firm understanding of fundamentals in order to grow and succeed.
“You have to be incredibly careful how you go about doing sales in a high-touch, high relational business.” – Jerry Kennedy
Topics covered include:
- What Jerry learned in starting a practice straight out of school.
- How Jerry came to close his practice after 9 years.
- Jerry's path to coaching.
- Why he was resistant to becoming a coach.
- The importance of building upon client relationships and continuing communication.
- Why extra care has to be taken in chiropractic sales.
- Aligning your message and marketing.
- The overlooked fundamentals of chiropractic medicine.
- Understanding that the impact you can make relies on your ability to run a business.
- Minimizing stress and avoiding burnout.
- Playing to your strengths and improving on your weaknesses.
- The importance of structure in business.
- Implementing strong operational procedures.
- Setting effective boundaries with your team and your patients.
Rocket Chiro: https://rocketchiro.com
The Rocket Chiro Podcast: https://rocketchiro.com/chiropractic-podcast/
Find out more about the SFMA at: https://www.functionalmovement.com
Today we are joined by Michele Desser, SFMA instructor and Director of Seminars with Functional Movement Systems. Michelle is also a Certified Athletic Trainer, Certified Golf Fitness Instructor, and team member at TPI. Currently based in San Diego, Michelle believes in treating the system as a whole instead of just the symptoms. She joins us today to discuss the SFMA, broadening treatment perspectives and the way in which cumulative experience builds intuition.
“Not everyone is going to move perfectly, and that’s not our goal. Our goal is to figure out what’s causing stress in your system, minimize that stress, and allow you to be the most effective at whatever it is you love.” – Michele Desser
Topics covered include:
- Michele’s journey from New York to San Diego.
- Her experiences working in an outpatient physiotherapy clinic right out of college.
- How working with high school athletes helped change her perspective on assessment.
- Working to change the healthcare model and scope of assessment.
- Learning to go beyond rehabilitation with the SFMA.
- Challenging the notion of what perfect movement can be.
- Minimizing stress on the system and identifying strengths.
- Earning trust.
- The benefits of the SFMA and how it has affected how she works.
- Recognizing interdependent symptoms.
- Incorporating mental aspects into treatment.
- Understanding full body integration.
- Recognizing that not everything works for every patient.
- The importance of retesting.
- Clinical intuition and cumulative experience.
Visit our sponsor at: https://membrandt.com
Functional Movement Systems: https://www.functionalmovement.com
Contact Michele directly: michele@functionalmovement.com
In today’s episode of Clinic Gym Radio, we are joined by Dr. Jeff Langmaid, aka “the evidence-based chiropractor”. Dr. Langmaid helps other chiropractic businesses to grow their practice and get more referrals. Josh addresses if most chiropractors are making what they should and Dr. Langmaid dives into best service offerings. In the next two years, how can you double your take home income? Dr. Langmaid shares his advice of driving more revenue per patient. Focusing on the backend, you can extend your services which allows you to make more per patient. Having recurring offerings can retain 80% of your patients in the long-term. The focus should not be solely on getting the most patients through advertising.
“The secret sauce is this – monthly campaigns, weekly content and daily posts.” – Dr. Jeff Langmaid
Other topics discussed include:
- Treat and release versus the “secret sauce” method
- Developing a client relationship that doesn’t leave the customer feeling left behind
- Forming relationships over conducting transactions
- Highlighting what you do in an email newsletter or social media post
- Avoiding marketing mishaps and being clear with your service offerings
- “The Smart Chiropractor” service
- Generating more revenue through automated marketing
- The importance of consistency and content in your business
- National monetary averages per visit to chiropractors
- Long-term value (LTV) through nurturing and engagement campaigns
Check out the automated marketing service at www.thesmartchiropractor.com or alternatively, email Jeff with your questions at: jeff@theevidencebasedchiropractor.com
Interested in assessing movement-based disfunctions? Check out the SFMA at www.functionalmovement.com.
Jamie DuBose, an expert in membership sites and online tools, joins us in this episode. She is here to discuss the service industry along with what works and doesn’t in the world of online marketing. Today’s content will inspire you to add an online component to your membership site.
Jamie talks about scaling for a gym owner in terms of utilizing her marketing and metrics business, Zenplicity. Josh brings up what tools to use when you start receiving a positive response and Jamie weighs in on her “tech essentials.” Building a relationship and creating a connection with a potential client is all part of building customer value and, ultimately, the process of them buying what you’re selling.
“The people who are over-delivering are the people who are seeing the most success in their memberships.” – Jamie DuBose
Other topics discussed include:
- Clients that don’t connect make up 50% of the market
- The best pay systems, both online and in person
- What a “true” membership site is
- How to get to a recurring revenue model
- Client experience and engagement
- The do’s and don’ts surrounding free trials to your membership
- Success stories from Jamie
- Collecting leads through active campaigns
- Behavior-based segmentation based on actions/inactions
- Allowing customers to make sales through informed decisions
- Expanding your chances for conversions
Check out Racquetfit at www.racquetfit.com.
Check out Jamie’s free Foundations of Marketing Mastery course at www.zenplicitynow.com/clinicgym
Connect with Jamie: Instagram / Facebook
In today’s episode of Clinic Gym Radio, host Josh Satterlee is joined by Jim Hacking from St. Louis, Missouri. Jim is an immigration attorney and the host of the Maximum Lawyer podcast and Facebook group that has grown to around 3400 law firm owners. Jim has been running the groups and podcast for 4 years now and focuses the podcast on small firm, solo lawyers who want to improve their business model and marketing.
“I’m a huge believer in doing that which only you can do and leaving the other stuff to everybody else.” – Jim Hacking
Topics covered include:
- Jim’s niche marketing videos and their success
- The challenge that Jim placed upon himself to drive his own action
- Long-tail search and why Jim utilizes these terms
- Discovering that his videos were speaking to people
- What Jim has learned from the long process of assisting people in getting green cards
- The team assembled in Jim’s business to minimize work and maximize accuracy
- Making the process for any client as simple and painless as possible
- Jim’s “before”, “during” and “after” unit approach to clients
- Electronic medical records and some restrictions that they have
- Where you should really be putting your clients’ data
- Marketing to clients that have already given you their business
- Having a relationship with clients and why many don’t remember their previous chiropractor
- Maintaining business by staying in touch and sharing success stories
Check out Clinic Gym Hybrid’s app creators: www.membrandt.com
Reach out to Jim Hacking via email: jim@maximumlawyer.com / jim@hackinglawpractice.com
Check out Maximum Lawyer here.
In today’s episode of Clinic Gym Radio, Dan Swinscoe joins Dr. Josh Satterlee. Dan is a physical therapist in Seattle, Washington who is a true believer in the blended gym model. Dan wanted to challenge himself and began powerlifting although he was 53 years old and had some concerns with his arthritic knees. He had 2 months’ notice to train and began bench pressing to see what his maximum weight was, when all of a sudden, he felt a small pop in his shoulder. He figured that was his maximum weight and kept training. On the day of the competition, the pop made itself known again and on his third bench press, something teared, twice – his rotator cuff.
“I’d have to use my right arm to lift my left arm. The day I was actually able to hold my left arm all by itself was a cool day.” – Dan Swinscoe
Topics covered include:
- When Dan regained his confidence to decide he didn’t want surgery
- How Dan approached his injury with his PT knowledge
- The psychological fear that occurs with an injury
- How Dan worked his way back up to TRX pushups, despite his fear
- Exercises and ways to regain movement and function after an injury
- How a lot of things that were scary to Dan actually ended up being beneficial
- Sandbags versus kettlebells – the benefits in rehab
- The importance of the question – “does that hurt or is that scary?”
Check out Membrandt for the next revolution in custom app design: www.membrandt.com
You can get more information about Dan’s clinic, Peak Sport and Spine, here.
Dan on Instagram: @danswinscoe
Dan’s YouTube channel
Dan Kleckner, the owner of Kutting Edge Fitness in Seattle, joins host Dr. Josh Satterlee to discuss effective business models and how he tackles running three different gym locations in various states. Dan focuses on small group training over large group training and explains why he chose to go that route. Transitioning from a cheaper, larger membership gym can be difficult, especially considering smaller gyms typically cost more money. Dan tells us about his approach to land new clients and gives us things to look for when onboarding a new gym and how to maximize your trial.
Dan’s classes are made for up to 8-16 people at a time, so he tells us about how he’s adjusted the classes and his business operations during COVID-19. Josh asks what Dan uses in the advertising world to drive business and how he markets his gym to specific target audiences.
“We want to establish ourselves as experts in the area.” – Dan Kleckner
Other topics discussed include:
- Battling the “big name” gyms
- Managing a successful fitness team
- Why Dan’s gym doesn’t have a lot of big gym equipment
- Fitness “snobs” and customized solutions
- Average length of gym memberships
- The long-term benefits of paid advertising
- Why word of mouth referrals aren’t always ideal
- Growing and scaling your business to produce profit
- The difference of marketing in suburban cities versus smaller, rural areas
- Profit margins in bigger versus rural areas
Check out the SFMA Diagnostic System: www.functionalmovement.com
Contact Dan Kleckner:
Email: dan@kuttingedgefitness.com
Instagram: @ke_fitness_kirkland @ke_fitness_issaquah
Facebook: https://www.facebook.com/danklecknerperformancecoach
In today's episode we are joined by Nick Winkelman. He is Head of Performance for the Irish Rugby Football Union (IRFU) and former Director of Training Systems and Education for EXOS (formerly Athlete's Performance). The Language of Coaching: The Art & Science of Teaching Movement is Nick's newly released book that aims to teach people in the profession about a new approach to movement coaching and rehabilitation. Nick has been a coach for over 15 years and found his calling as a “gym junkie” at just 15 years old. During Nick's career, he has worked hard to continuously learn and improve through completing multiple internships before being offered a full-time coaching position at EXOS in 2007. This led Nick to be able to work alongside professional athletes and help American football players prepare for the NFL Combine.
“There is a science of coaching, and once you understand that science, it expands your artistic expression of it.” – Nick Winkelman
Topics covered include:
- The myth behind “learning just takes time”
- How to see each coaching session as an opportunity
- Overcoming mistakes and self-doubt
- Engaging clients through effective communication
- An overview of Nick's three decades of research put into his book
- Why immediate results aren't always the best results
- Why SFMA isn't always the ideal answer
- How to have an emotional drive to diagnosis more accurately
- Two common mistakes people make in rehab and solutions to make a positive change
- How to combat a client's fear of fragility or inability
Membrandt helped build the Clinic Gym Hybrid app and they can help you design a custom app for your business: www.membrandt.com
More information about Nick Winkelman and his book: www.thelanguageofcoaching.com
In today's episode we are joined by Dr. Corey Campbell. He is the owner of Omaha Sport and Spine Functional Chiropractic Center in Omaha, Nebraska, as well as the Vice President of the Motion Palpation Institute (MPI).
Dr. Campbell has been practicing since 2003 and received his undergraduate degree in Human Biology, all while studying and learning under some of the best names in chiropractic care both in the US and in Prague, Czech Republic.
“If you tack your days with grace and gratitude, things will fall into place.” – Dr. Corey Campbell
Topics covered include:
- What it was like watching the “Bruce Lee” of chiropractors in Prague, Dr. Pavel Kolar
- How to manage your time in 15-minute time slots
- Transitioning into training chiropractic assistants (CAs)
- Performance progression
- SFMA, FMS
- What happens when you're not thorough during an exam
- A common problem students face during patient exams
- How to integrate your “toolbox” into your daily practice
- Why Dr. Campbell loves being wrong
- Knowing the differences between knowledge and wisdom
- How to learn from failing
- The best thing you can do after and out of school to benefit your long-term career
- How to build client connections from a business standpoint
- Dr. Campbell's book recommendations outside of clinical book records that helped shaped his career and daily life
- How to achieve clarity on what it is you are trying to do and what steps to take
- Dr. Campbell's parting words of wisdom
Check out http://www.functionalmovement.com for SFMA and FMS courses near you.
Motion Palpation Institute (MPI): www.motionpalpation.org
YouTube: www.youtube.com/channel/UC12q8ff2DPCPJDDPqAWHLLg
Facebook: https://www.facebook.com/MotionPalpationInstitute/
Accelerator Program: www.clinicgymhybrid.com
Today we are joined by Skip George, a veteran functional chiropractor from California. Skip is part of the faculty with the Postural Restoration Institute and runs his own practice, La Jolla Sport and Spine. Skip values using an eclectic number of disciplines to improve his patient’s health over just selling products. In this episode, Skip discusses the changes in the industry since he graduated in 1980 and how he finds fulfillment through continuous learning.
“It was a very restrictive and proprietary way that limited us as chiropractors…I never bought that, it seemed too oppressive to me.” – Skip George
Topics covered include:
- How tools available for learning have improved since Skip was in school.
- Skip’s path from fitness to chiropractic medicine.
- How health supplements and vitamins have evolved since his time working in gyms.
- The restrictive nature of his time at college.
- How affordability of schooling and living costs have increased since his time studying.
- Burnout and realizing that intention and focus often mean more than technique.
- How Skip reshaped his learning through moving outside of his comfort zone.
- Seeking out fringe techniques to improve his understanding.
- Utilizing his peers for learning.
- The process of changing his paradigm to incorporate new techniques.
- Evolution of the functional approach to chiropractic practice.
- Maintaining balance for stability: Recognizing asymmetry in a client and correcting it.
Check out today's sponsor: https://www.dynamicchiropractic.com/mpacms/dc/home.php
Posture Restoration Institute: https://www.posturalrestoration.com
Dr. Josh Satterlee is hosting Ryan Chapman, whom he considers to be the PhD of marketing. Dr. Josh considers that going for a PhD in entrepreneurship to become an entrepreneur is the worst use of funds. Ryan shares that he has benefited from an entrepreneurship course in college, but the real lessons are learned from practice. In light of the COVID-19 crisis and the huge plunge in all businesses, Dr. John and Ryan will be discussing ways to tackle this difficult state of circumstances.
“If someone comes at you trying to sell something, or someone comes at you to ask how you’re doing, which one are you more likely to open up to? It’s an easy, easy answer.” -Ryan Chapman
Topics covered:
- The rise in the necessity to re-engage clients and the best ways to do it.
- Checking on clients regularly to show them how much you care and expressing your genuine concern
- The various ways and different mediums businesses can use to express concern and check on clients
- The effectiveness of email and the amount that actually end up being opened and/or read in full
- Being right to the point when sending an email to someone
- What to be aware of when texting
- Calling isn’t ideal for a variety of reasons
- Warming up to avoid the awkwardness of first-time texts
- Time as a hard limit for chiropractors
- Communication and its help in boosting our income
Check out today's sponsor: www.Membrand.com
Today we welcome Dr. Ben Stevens, owner of Somatic Senses Education. His company is the biggest continuing education company in Canada which offers live courses for chiro, physio, massage, and strength coaches. Dr. Ben has been spending a lot time traveling around different places to keep his company’s pre-planned schedule and offered courses going. He has been trying to trace all the highly motivated thinkers in the industry to understand where they end up, and he found out that they either go into sports or education. He started the high-performance project to be able to fulfill his desires in this industry.
“For some strange reason, as soon as people are in pain, we view them as fragile and we view them as if they’re going to fall apart.” Dr. Ben Stevens
Topics covered:
- Ben’s high-performance project
- Capabilities of chiropractors in comparison to ten years ago
- The responsibilities of being a trainer
- The upside of being a licensed chiropractor and the improvements it allows a trainer to achieve
- The evolution of the methods of practicing in the fitness industry
- Hurdles faced by therapists and trainers
- Loading and posture
- The victimized mentality and psychological effects resulting from injuries
- The difference between cognitively knowing what’s going on and actually being ready to do it
- Equipment tricks to be played on clients to avoid their psychological battles while in rehab
Check out today’s sponsor: www.membrand.com
Dr. Tera Giroux, Sports Medicine Manager/Chiropractor at Ultimate Fighting Championship’s Performance Institute, joins us in this episode. Her institute is a huge center with all aspects related to the components of sports, such as strength, conditioning, and nutrition. She and her team try their best to support the athletes, arrive to their fights healthy, and recover properly. All the athletes on the UFC roster have free access to their facility and all the services offered. They vary from recovery tools to food! As Mixed Martial Arts is a relatively new sport, there isn’t a lot of data about it. Therefore, the Performance Institute collects all sorts of data about athletes to help deliver their services better.
“For the ladies, we have it harder, we do, especially if we want to work in the male-dominated sports.” -Dr. Tera Giroux
Topics covered:
- The services offered by the UFC’s performance institute
- Limitations and obstacles faced by them
- The difference between Dr. Giroux’s current role and her previous job at a gym chiropractor office
- Skills needed to transition from a community-based to a world class facility
- Different portions of patients and the types of care they seek
- The things Dr. Giroux wasn’t prepared for and learned after joining the institute
- Interesting stories about athletes in UFC
- The limitations females face when trying to work in some domains
- Tips that Dr. Giroux can offer to other females trying to work in a male-dominated industry
Check out today’s sponsor: http://www.racquetfit.com/
Today we are joined by Dr. Brandon Steele who, along with having his own practice runs a service called ChiroUp. This software is designed to help the running and efficiency of clinics within the chiropractic profession. Dr. Steele felt when he first started out that he struggled with optimization and measuring results and feedback from patients but learned that by maximizing efficiency and collecting more data points, he was able to grow his practice and in turn help others to grow theirs. In this episode, Dr. Steele discusses the benefits of research, structure and communication in the current climate. Keep listening to hear how Dr. Steele believes you can maximize your client list and potential while everyone stays home and safe.
“I’m not looking to make more money, I’m looking to make happier, more raving fans of my practice … your interest should be in getting that person out of pain” – Dr. Brandon Steele
Topics covered include:
- How Dr. Steele determined a need for greater efficiency across chiropractic clinics.
- Overcoming obstacles during the pandemic.
- The importance of communication with clients.
- How clients’ needs have changed.
- The necessity of structure.
- Adaptation and change implementation.
- Expanding your client base while on lockdown.
- How to set up expectations with your clients.
- The benefits of automation within your practice.
- Empowering your team to take on more and maximize your schedule.
- The long-term impacts of the pandemic on the profession and individual practices.
ChiroUp: https://www.chiroup.com/
Membrandt: https://www.membrandt.com
Clinic/Gym Hybrid Solutions: https://www.clinicgymhybrid.com
In today’s episode, joining us from Vancouver, British Columbia is our guest Ali Taylor. Ali is the co-founder of Jane Software Inc, whose software allows professionals to keep great records on their patients with complete customization. It focuses on small healthcare practices including chiropractic, acupuncture, physiotherapy, and nutrition. She recently launched her tele-treatment business, and it isn’t only to fulfill the necessary demands produced by the COVID-19 pandemic. It allows users to stay up to date with all the current trends paving the road to a better future.
“We’re always try to make things feel easy even if there is a lot going on behind the scenes.” -Alison Taylor
Topics discussed:
- The effect of the current COVID-19 global pandemic on in-person health appointments
- The difficulties faced while developing this business and the steps that served its fulfillment
- Tips about feature additions in practices
- Lessons learned by Ali as a result of having to adapt with what’s happening
- The criticism towards charging people for Jane’s services during this pandemic
- The haters Ali got when she grew her business
- Working hard during difficult times to keep your practice running
- Tele-health and its help in allowing patients to book appointments with the frequency they prefer
- Unnecessary ER visits and the alternative solutions
- The introduction of physician assistants
- Jane’s availability and continuous free support
Check out www.functionalmovement.com for a Selective Functional Movement Assessment course to help you in assessing movement-based dysfunctions in patients.
In today’s episode we are joined by Dr. Sean Drake. He was a member of the Florida State track and field team but was involved in two major car accidents within four years. Because of that, he ended up attending chiropractic college. During his time at Life University, seeing the miracles that happen in this profession, along with the connections that he made, changed Dr. Drake’s path in life.
“I’m going to evaluate you the exact same way that I would anybody else because that’s the system that I use, and you’re a human being, and I want you to perform.” -Dr. Sean Drake
Topics covered include:
- How being involved in car accidents changed Dr. Drake’s life.
- Knowing what drives you as a practicing doctor.
- Events and sports that Dr. Drake has worked with.
- Owning your craft and having the right assessment tools.
- Learning the language of a sport to get referrals.
- Drake’s unique working arrangement.
- Caring about style, not efficiency.
- The approach Dr. Drake takes towards working with patients of different backgrounds.
- People doing what they do because it pays, not out of love.
- What Dr. Drake has learned from working with Don Slaught.
- Dealing with people who don’t believe in what you do.
- The future of chiropractic work being community based.
- Why the COVID-19 quarantine will drive demand for chiropractors.
- Online courses that Dr. Drake is currently offering.
Check out Perform Better: https://www.performbetter.com/
Connect with Dr. Sean Drake
Instagram: https://www.instagram.com/drseandrake
Facebook: https://www.facebook.com/pages/category/Medical—Health/Dr-Sean-Drake-619577258079941/
Email: sean.drake@mytpi.com, sean.drake@onbaseu.com, and sean.drake@raquetfit.com
Today we are joined by Pat Rigsby, a fitness professional with almost 30 years of experience building businesses. He got his start as a college baseball and strength coach, then moved into teaching in the sport studies department at his university while he trained people on the side. Pat really got more into the entrepreneurial side of the business in the early 2000s when he started to own a couple of facilities, as well as different franchise locations and companies. By the end of 2014, he had sold the bulk of them and moved more into the coaching and consulting he does today.
“Figure out who you’re trying to serve, what your brand message is going to be, and reinforce that in all your marketing.” – Pat Rigsby
Topics covered include:
- The three most common mistakes Pat sees people who want to have a brick and mortar fitness business make
- Importance of having foundational business knowledge
- Not knowing how to keep clients
- Not having a way to scale/systemize to grow business
- Setting up new hires to succeed
- Balancing your personal and work time
- Deciding if you have the capacity to scale
- Benefits of documenting your repeated behaviors
- Using video as a training method to reduce onboarding time
- Establishing and knowing your numbers
- Getting and converting leads
- Following up with interested clients
- Having a defined sales process that’s realistic for each client’s goals
- Learning to sell yourself based on your expertise
- Successful markets many businesses don’t consider
- Advantages and disadvantages of the franchise model
Connect with Pat: https://patrigsby.com/
Check out our sponsor: https://membrandt.com/
Today we are joined by Josh Henkin, a Certified Strength and Conditioning Specialist. He is also the creator of The Ultimate Sandbag and DVRT, which stands for Dynamic Variable Resistance Training. Josh was a big basketball player growing up, spending every day at the court, but at age 14 he suffered a bad ankle injury that took him out of the game. It was in college where his injury flared up again and he became highly involved in strength conditioning. He loves strength conditioning because, with a plan and consistent effort, you can be sure you will always make big strides forward. In 2005, he created The Ultimate Sandbag and DVRT along with physical therapist Jessica Bento. This training is focused on matching the natural movement of the body and giving real results in the shortest time frame.
“Yes, you need to be strong, but just being strong isn’t enough for you to move well. You need to be accurate too.” – Josh Henkin
Topics covered include:
- Josh’s journey to developing a new strength conditioning tool
- What shocked Josh about strength training back in the day
- What goes into developing a new strength training system
- The first types of sets Josh built
- Looking at strength training holistically
- Finding a happy medium between price and quality with training products
- The different iterations of Josh’s sandbag designs
- The importance of basic training with strength conditioning
- Emphasizing a system over a product
- Building rehab education for clients
- Rehab exercises where the sandbag really shines
- Using the correct equipment for different exercises
Connect with Josh at https://ultimatesandbagtraining.com/
Check out today’s sponsor: http://www.racquetfit.com/
Today we are joined by Jeff Salzenstein, founder of Tennis Evolution, tennis coach, and former professional tennis player. Jeff has worked with countless coaches over the years, as well as studied the role of minute human body movements and how they affect the game of tennis. Jeff started posting tennis training videos to YouTube in 2010 and has over 700 videos uploaded to the site. Over time, he has created specialized training programs, offering both paid online courses and free video lessons. His company, Tennis Evolution, is now one of the biggest online training programs in the world of tennis and helps players all across the world improve their game.
“When it comes to the online space, if you really want to grow it, you have to crack the paid traffic code.” – Jeff Salzenstein
Topics covered include:
- How Jeff created such a massive online program
- How and when to transition from free to paid content
- Choosing which content to monetize
- What a “course” is defined as
- How often to release content
- The various ways you can monetize content
- Differentiating yourself and your brand online
- Building trust with clients in an online space
- How to earn lifetime customers versus one-time sales
- Turning negative customer energy into a positive interaction
- Deciding when and if to offer discounts
- The most successful types of business models
- The benefits of creating premium programs versus selling cheaper programs
- Creating videos on multiple kinds of content
- Jeff’s advice for getting started in the online space
Check out Tennis Evolution: https://tennisevolution.com/
YouTube: https://www.youtube.com/user/TennisCoachTV
Today’s sponsor: https://www.functionalmovement.com/
Our guest today is Dr. Kevin Christie, a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who treats a wide range of clients, from professional athletes to office workers. Dr. Christie has worked with players in the NFL, NHL, MLB, and PGA and has locations in both Boca Raton and Miami. With over fourteen years of industry experience, two practices, and a large staff, Dr. Christie has seen it all. Through his business, Modern Chiropractic Marketing, Dr. Christie helps his colleagues overcome industry challenges and create marketing plans to help their practices thrive. You can check out his podcast, The Modern Chiropractic Marketing Show, at modernchiropracticmarketing.com.
“It's about making a livable wage and then being able to scale it to where you can have a front desk person… You can have some freedom of time. You don't want to be our age in your forties and still having to do that to where you can't hire anybody because you've built this system the wrong way.” – Dr. Kevin Christie
Topics covered include:
- The best ways to integrate active care into your practice
- Maximizing your chiropractic license
- Positioning your practice properly and perceived value
- Importance of professionalism and knowing the value of your services
- Refocusing your lens of success
- Perceptions of exclusivity and what that can do for your practice
- Getting out of a negative cycle
- Establishing your expertise with yourself and clients
- The office of the future and changes in the industry
- Stepping back and knowing when to delegate/hire
Connect with Dr. Kevin Christie: https://www.modernchiropracticmarketing.com/
Check out our sponsor: https://membrandt.com/
Today we are joined by Rick Anderson. Rick started out in this industry as a franchise owner in 2004 when he opened his first location. Business soon exploded and he realized that as the franchise grew, they were doing things inconsistently between locations and processes needed to be implemented in order to maximize their success. He was wearing many hats at the time, but knew he would have to pass responsibilities along in order to focus solely on leadership and growth. Using his extensive knowledge of the industry, he built an automated process platform which now helps other fitness franchises operate on a daily basis and allows their franchisors to see what is and what is not working in their business model.
“There’s an evolution in your systems. You have to start with ‘what is it we want to do really wel?l’ … And then the next evolution is ‘okay, how do I make this whole thing a lot easier to do on a regular basis?’ And that’s where automation systems come into play.” – Rick Anderson
Topics covered include:
- Wearing different hats in your business and knowing when you need to hire someone to take over a job
- Adding things to your skillset or hiring someone that can do them
- Building systems to bring people in
- Systems that create the greatest ROI
- Types of advantages a gym can have
- Different models for different types of training
- Understanding lead generation
- Lifetime value of a client
- Guidelines to consider with regards to success
- Automation and using technology to solve problems
- How and why plans change
- The importance of mapping your plans
Check out today’s sponsor at https://membrandt.com/
Connect with Rick at rick@25fortyco.com
Josh is joined today by Ali Taylor, co-founder and co-CEO at Jane, a completely customizable patient booking, charting, scheduling and billing application. The idea for Jane came about nine years ago when Ali was opening a clinic with a diverse range of staff who all had different needs for booking and electronic charting. Her friend and other co-founder, Trevor Johnston, built her an easy to use and highly customizable web product, which they utilized privately for a year before realizing there was a huge demand for this type of product. Since then, Jane has grown rapidly and offers users a seamless way to integrate many of the needs of their practice into one simple platform. Jane’s goal is to be so uniquely customizable for your practice that it feels as though the software was built solely for you.
“The idea that someone is actually caring for you as a human being is undervalued. … Those things make someone an exceptional practitioner versus an average practitioner.” -Ali Taylor
Topics covered include:
-How Jane works and what the app offers
-Changing features of Jane to support new activities
-Benefits of being a niche-driven product
-What inviting patients back to your practice for further care shows
-Value of spending time actually talking to your patients
-Factors that separate high performance users of Jane vs. those who could improve
-Importance of online booking
-Not letting your product outpace your pricing
-What’s in the future for Jane
Check out today’s sponsor: http://www.racquetfit.com/
Learn more about Jane at https://jane.app/
Today we are joined by Dr. Craig Liebenson, the director of L.A. Sports and Spine, a pain management, rehabilitation & performance enhancement center based out of Los Angeles. Dr. Liebenson is one of the most forward-thinking chiropractors of our time, changing the way people view and practice both rehab and chiropractic medicine. He has recently published the third edition of his textbook, Rehabilitation of the Spine: A Patient-Centered Approach. He believes this edition offers a better understanding of bio-psycho-social, patient support systems, and self-care.
“Give people tangible hope with an achievable plan.” – Craig Liebenson
Topics covered include:
-Which of Dr. Liebenson’s core beliefs have changed between the new and old editions of his book
-Accepting that you are not always the solution in someone’s success
-Thinking inside the box – getting creative within your constraints
-How Dr. Liebenson went against the grain at the start of his chiropractic career
-Gamification in chiropractic medicine
-Empowering patients to self-care
-Over-treatment resulting from over detection
-Working with different patients with different healing criteria
-Using exercise in a patient-centered approach and making moving a positive experience
Connect with Dr. Liebenson and check out the newest edition of his book on https://firstprinciplesofmovement.com/
Check out performbetter.com and the three-day training summits they offer in Orlando, Chicago, Providence, and Long Beach
Today we are joined by Maureen Olsen, a top PGA Pro golf coach in the Midwest area. PGA Pro golf coaches are those who are certified professionals through America’s PGA golf curriculum. Maureen is based out of two public, municipal golf courses within the Kansas City area and prefers to teach with a holistic approach. Over the past six years where she has been based out of these courses, she has taught thousands of lessons to all levels. Her and Josh discuss what they believe to be a “gold mine” of potential business in the golf and physical therapy industries.
“Don’t be afraid to go knock on doors, be persistent… Don’t be afraid to reach out.” -Maureen Olsen
Topics covered include:
-Making contacts in the industry
-Using a holistic approach to coaching
-Benefits of a team approach with sports and physical therapy
-Improving physical health and how it’s connected to improved skill and reduced pain
-Using a hands-on approach
-Maureen’s ultimate setup for a relationship with a PT/chiropractor
-Instilling trust in students/customers
-Integration of technology in training and health
-Importance of positive word of mouth, distribution lists, face to face contact
-Simplicity in workouts without major equipment
-Working in an area where people want to improve/get better
Check out performbetter.com and the three-day training summits they offer in Orlando, Chicago, Providence, and Long Beach.
Reach out to Maureen through her Instagram: @maureenolsengolf
Thomas Teter is a chiropractor based in Kansas City, Missouri. He operates out of a 12,000 sq. ft. gym, with half functioning as a standard gym and the other as a training space. Thomas is currently working on his new program Rehab to Fitness where he gives clinicians a plug-and-play-plan. Rehab to Fitness gets them to think about what fitness looks like from start to finish, how to introduce a new product to market, and help their clients bridge the gap between their current capacity and their goals.
“You want to talk about a practice builder, add fitness as part of what you’re doing, as it’s part of what people need anyway… You’re just doing it under your brand and your expertise.” -Thomas Teter
Topics covered include:
-The biggest difference between good and great clinicians
-Using small, variable changes to make big program improvements
-One of the best things you can do for your resume
-Benefits of working with minimal resources
-Integrating technology into clinic work
-Properly presenting information to current and potential clients
-Working with athletes from sports you are unfamiliar with
-TPI education
-Entering a new market
-Advice for new chiropractors in a changing world
-Working to improve performance rather than just eliminate pain
-Expanding your portfolio to new sports
Connect with Thomas:
Engineering Athletes
Rehab to Fitness
Sign up for a course with Thomas:
Southeast Sports Seminars
Check out:
Membrandt
Today we are joined by Michael Sharkey, CEO at Autopilot. Autopilot is an easy and visual marketing software for automating the customer journey. They are on a mission to help modern marketers create remarkable experiences for their customers. In this episode, Michael speaks about the ease and importance of automated marketing. He talks about the four phases of growing and marketing your small business, and that a lot of people forget that the retention phase is most critical. Later, Michael explains why paying for Facebook ads may be a waste of money; instead, it may be more beneficial to set up automated marketing.
“As a business owner, you think about all these things you should be doing, but you’re not.” -Michael Sharkey
Topics covered include:
– A background of Autopilot HQ.
– The difference between campaign marketing and automated marketing.
– Closing the gap between what a big company can do in terms of marketing and what a small business owner can do.
– Thinking through the continuous change of value for the customers.
– Why paying for Facebook ads could be a waste of money.
– How to think through the customer journey.
– The importance of keeping track of which stage your leads are in.
– Sending out a “what to expect” email to reduce patient anxiety.
– About open APIs.
– Doing something simple is better than doing nothing.
– The resources and software that Michael recommends.
– When to think like a human and not like a marketer.
Autopilot HQ: https://www.autopilothq.com
Strava: https://www.strava.com
Type Form: https://www.typeform.com
Michael on LinkedIn: https://www.linkedin.com/in/mikesharkey/
Email Michael: mike@autopilothq.com
Michael on Twitter: https://twitter.com/michaelsharkey
Autopilot on Facebook: https://www.facebook.com/groups/AutopilotCustomerCommunityOfficial
Selective Functional Movement Assessment: www.functionalmovement.com
Clinic Gym Hybrid: www.clinicgymhybrid.com
Today we are joined by Gregg Friedman, a graduate of Arizona State University. While at ASU, he completed the pre-med requirements while getting a bachelor’s degree in Business Administration. Gregg likes to explain all available options to patients and to serve them where they want to be served. In this episode, Gregg explains the importance of documentation, yet reveals the unnecessary things that chiropractors are documenting like subjective complaints. Stay tuned to hear Gregg discuss what type of outcome questionnaires you should look for and how to properly use two-week trials.
“I interviewed medical doctors – every one of them was burnt out and hated practicing medicine.” -Gregg Friedman
Topics covered include:
– How Gregg started his chiropractic career.
– Competing as a public speaker.
– Measuring the patient’s range of motion.
– The importance of documenting.
– There is no need to over-document – say less and be more specific.
– The top three things not to include in the documentation.
– Look for quick and easy outcome questionnaires.
– Using two-week trials to become more patient-centered.
– Using functional measurements to get beyond the four-week mark.
– Explain to the patients why they need to fill out the outcome questionnaire.
– Treating athletic patients to improve their performance.
– The need to document their performance to determine if care is benefiting their athletic performance.
– The need for data in the chiropractic space – the more data we have, the more we can help people.
Arcadia Spinal Health Center: https://www.arcadiaspinalhealth.com
Selective Functional Movement Assessment: www.functionalmovement.com
Today we are joined by Ken Reinig, speaker and health club insurance expert. Ken focuses his attention on the variety of controversial issues that club owners must be knowledgeable about in order to reduce exposure to lawsuits. Ken insures over 3,000 health clubs nationwide, and his company also handles the risk management side of things. This includes everything from what type of waivers you should be using, how to fill out an incident report, and sexual harassment training. Risk management is about having a procedure in place for when a lawsuit is presented.
“The courts side time and time again with an employee who is badmouthing the company on social media.” -Ken Reinig
Topics covered include:
– Suggestions around employees’ use of social media at the gyms.
– Employee who badmouth a company on social media and how courts have been handling these situations.
– Getting named in a lawsuit.
– The likelihood of a gym-goer seeing a personal injury attorney after hurting themselves but telling management that it was their own fault.
– The importance of documenting everything (video is the best, by far).
– What happens when you change insurance companies after an incident occurs?
– First steps after getting a letter that says you are being sued.
– Ridiculous lawsuit prices.
– Getting the certifications for personal trainers. If someone gets injured before they have the training, what happens?
– Recommendations for reading through your insurance policy.
Check out The Insurance Guy: https://theinsuranceguy.com
Membrandt: https://membrandt.com
Reinig Insurance Solutions: https://theinsuranceguy.com/
Today we are joined by Ross Walker. He started his first online business 20 years ago and is one of the leading experts in digital marketing, marketing automation, Infusionsoft, and building campaigns for business leaders. His favorite client is a rocket manufacturer. Ross says he can work for any business – the systems he builds look eerily similar for every industry. Whether you’re his favorite rocket manufacturer or a small-town doctor, marketing automation can be something as simple as MailChimp or Salesforce. If you can reach out to someone you haven’t touched in a long time, Ross knows it can pay off in a big way.
“Your business might be different, but if your customers are still human – that’s what matters.” – Ross Walker
Topics covered include:
– What inspired Ross to start his business.
– How Ross got introduced to marketing automation.
– One of the ways Ross has dramatically changed a business.
– Just because people are interested on social media, doesn’t mean they will pay.
– You need to send a follow-up quick.
– Run ads when you are available to respond.
– Get your potential clients on the phone and ask them a magic question.
– Asking an open-ended question is the solution.
– How Ross would build an office based on marketing.
– Making sales after a webinar.
– Shifting from email to text messaging will make a difference.
– How Ross can set up your marketing system.
Check out Perform Better: https://www.performbetter.com
Text Ross: 801-800-8133
Three Step Marketing: https://threestep.marketing
Loral Langemeier: http://www.lorallangemeier.com
Today we are joined by Michael Lovich. He is the Owner and Founder of Delta S Performance
Front Range Clinic. The business started in 2017 and has grown to four locations. Michael has served as a medical director, team doctor, and on the medical staff for various organizations and events in professional, amateur, collegiate, and high school athletics. Delta S Performance has three locations in the Boston area and one location in Denver, Colorado. Michael handles the business admin in Boston yet gets to enjoy a fulfilling life in Denver.
“There are a lot of ways we can utilize technology to make things easier for Delta S Performance.” -Michael Lovich
Topics covered include:
– How Michael started Delta S Performance.
– About Michael’s background and experience in the clinical field.
– Why Michael opened a location in Denver, Colorado.
– Cutting costs without sacrificing patient care.
– Getting rid of your unprofessional Gmail and upgrading to the G Suite business plan.
– Making G Suite HIPAA compliant.
– Learning how to use Excel or Google Sheets.
– The best ways to utilize data.
– Using Apple Business Manager with Mosyle to create native apps.
– Operating a business without front desk staff.
– Optimizing doctor and patient communication with Google Forms.
– How to use Google Groups to keep projects organized across different sites and teams.
– Utilizing Trello to keep track of clients.
Check out Delta S Performance: https://www.deltasperformance.com
Delta S Performance on Facebook: https://www.facebook.com/DeltaSPerformance/
Delta S Performance on Instagram: https://www.instagram.com/deltasperformance/
Membrandt: https://membrandt.com
Ben Collins Google Sheets Course: https://www.benlcollins.com
Mosyle: https://mosyle.com
Dr. Raj Gupta is the founder of Soul Focus, a comprehensive wellness center in New Jersey operating since 2010. He joins today’s episode to tell us about his facility, which has a medical component along with a full-service gym and spa. Before opening Soul Focus, Dr. Gupta worked as an associate at two different offices before opening his own practice in 2003. He explains how his first practice would be common by today’s standards, but was breaking new ground in the early 2000s.
“It is the chiropractors that are saving peoples’ lives without medication… The medical model for these diseases just leads to more disease.” -Dr. Raj Gupta
Topics covered include:
– Soul Focus’ facility and what it offers.
– The pricing model that Dr. Gupta has in place.
– Like-minded people that the wellness center attracts.
– Dr. Gupta’s educational background and work history after graduating.
– The multi-discipline practice that Dr. Gupta first opened.
– Effects of guerilla marketing efforts that were implemented in the early practice.
– A close call with bankruptcy after Hurricane Sandy.
– Patients seeing multiple providers on one visit to the facility.
– Staffing numbers at Soul Focus and the monthly overhead of wages.
– Preparing patients to have a lengthy visit.
– The three functional medicine niches that Dr. Gupta utilizes.
– Poor treatments for certain diseases and problems with pharmaceutical companies.
– Dr. Gupta’s policy of not writing prescriptions.
– America’s trend of realizing that medications are not helping.
– The experience upon entering Soul Focus.
– The F.O.C.U.S. acronym.
Check out Functional Movements: https://www.functionalmovement.com/
Email Dr. Gupta: drraj@soulfocus.com
Soul Focus: http://www.soulfocus.com/
The Wellness Center Solution: https://www.amazon.com/Wellness-Center-Solution-Physicians-Transform/dp/0692864172
From Health Club to Healthcare: https://www.amazon.com/Health-Club-Healthcare-Owners-Income-ebook/dp/B07N344K3V
Today we are joined by Kirk Mason. He joined the clinic gym program in September 2018 and has had some massive changes since then, with even more happening in the coming weeks. When he was looking for spaces to start his own clinic after graduating in 2016, he was introduced to someone else looking for a chiropractic space. The two became business partners, and Kirk takes us through the evolution of their operation from back then to today.
“We want the gym to be rocking, we want it to be busy, but we also don’t want to get so busy that we forget about how important it is to be good.” -Kirk Mason
Topics covered include:
– How Kirk started his chiropractic operation.
– Expanding the original clinic into a hybrid format.
– Convincing Kirk’s business partner to go down a new path.
– The reaction of patients when they saw the new model.
– What Kirk might change regarding challenges if he were to start over.
– A breakdown of the schedule at Kirk’s gym in the beginning.
– How Kirk found a great trainer and determining the pay grade.
– Bringing on another trainer.
– The systemization of Kirk’s onboarding process.
– Bonus structures and increasing it as the gym grows.
– Recent obstacles since opening a larger space.
– Lessons learned from starting in a small space.
– Earning money from non-clinic activities
Check out Functional Movement: https://www.functionalmovement.com/
Premier Chiropractic: http://premierchiropracticnd.com/
Premier Movement: https://www.premiermovementnd.com/
Dr. Kyle Banner is our guest in this episode. He practices in Ada, Michigan under Banner Chiropractic & Rehabilitation which he started very shortly after graduating from National University. His facility is about seven-hundred square feet divided into three rooms, with the main room being about twelve by seventeen. Dr. Banner describes the changes that have come to his practice thanks to enrolling in the coaching program.
“With those visits up front, it allows us as a practitioner to actually focus more on the principles; take it slow each visit to make sure we’re doing it right.” -Dr. Chip Bleam
Topics covered include:
- Dr. Banner’s educational history.
- An overview of Dr. Banner’s practice and building layout.
- How playing rugby inspired Dr. Banner to get into chiropractic work.
- Discovering clinic gym hybrids and receiving coaching.
- The number of patients Dr. Banner was getting before the accelerator.
- Taking the leap to drive change.
- The evolution that Dr. Banner saw from his patients over several visits.
- What the first week of coaching looked like.
- Developing your own style.
- The percentage of patients who take up Dr. Banner’s exercise offer.
- What most of Dr. Banner’s time is spent on.
- Getting referrals from patients.
- The level of fulfillment that Dr. Banner now feels.
- Dr. Banner’s future plans for his practice.
Check out Perform Better: https://www.performbetter.com/
Banner Chiropractic & Rehabilitation: https://www.bannercr.com/
Today’s guest is Dr. Chip Bleam, one of the first people to launch a clinic gym hybrid. He has seen everything from the purest definition of a micro gym to the large gym that he operates today. Dr. Bleam takes us through the evolution of his business, sharing tips that he has learned along the way. He provides information on hiring practices and training offerings that he wishes he knew about earlier in his career.
“You have to make sure that that person is willing to learn and adopt your training philosophy.” -Dr. Chip Bleam
Topics covered include:
- Dr. Bleam’s educational history.
- The first space that Dr. Bleam transformed into a clinic gym.
- Class offerings in the clinic gym’s early days.
- The decision to hire a trainer.
- Mistakes that left money on the table which Dr. Bleam has learned from.
- What it’s like to have your significant other as a business partner.
- The process of moving into a larger space.
- Transitioning clients into the new space and keeping them updated.
- How business operations changed and grew thanks to the move.
- The effort that must go into finding trainers.
- Customer service skills versus training skills.
- Tips for students interested in this service model.
Check out Membrandt: https://membrandt.com/
Email Dr. Bleam: chip@freedom-chiro.com
Steve Capobianco, a chiropractor and the lead educator at RockTape, shares his insightful experiences in the practice of chiropractic, the business of clinic gym hybrid, and the craziness of a product company. From the start, he helped build a movement company in RockTape. In general, they help athletes of every level to become better and stronger through their education and support products. Listen as he tells the important milestones he undertook to become successful in the profession!
“I always envisioned the idea of putting together a fitness or gym environment with my clinic.” – Steven Capobianco
– They will talk about Steve’s inspirations in putting up a clinic gym hybrid.
– They will share some important tips for starters in the business.
– Steve highlights the importance of a cutting-edge education.
– They will also discuss the crucial role of marketing in a fitness business.
Takeaways:
– Putting up a clinic gym business is always entrepreneurial at start. It’s always a consideration of the target audience and the question of how to acquire customers.
– A fitness business should be able to build a loyal tribe.
– It’s not about starting big but about the important milestones you need to undertake.
– What actually works for a particular client is more important than any research.
– People who want to pursue the business should always think of the approach and education that will make your business unique from the others.
– Nothing in marketing can ever replace a good story – story that resonates with your audience.
Get to know more about their business at:
– www.rocktape.com
Erin McGirr is one of the expert advisors from Perform Better. Perform Better is a top international source for fitness equipment products for facilities. They also work with facility design layout and actual facility installation. In this podcast, Erin McGirr will share her knowledge regarding facility design and sales. Listen as she shares very insightful tips on how you can kick start the design of your very own facility.
“It’s about the education. It’s not about the product.”
– McGirr shares some tips on designing and redesigning a facility.
– They will also talk about the changes and processes in design and sales service.
– McGirr emphasizes the value of educating facilitators, coaches, and trainers.
– They will also discuss some cases and experiences from past clients.
Takeaways:
– Facility design has evolved from traditional to modern. Perform Better can now provide 3D layout of your dream facility. It is like a visual walkthrough of what the actual facility looks like.
– Facilitators, coaches, and trainers should be reminded of a lot of considerations in redesigning their facility for a whole new look.
– Instead of promoting a product, people should invest on getting educated about concepts related to the field.
– A fitness service provider should be more education not a sales pitch.
Know more about Perform Better at:
Performbetter.com
Get to know more about Erin McGirr at:
erinm@performbetter.com
Michael Napoleon, one of the founders of SuperSpeed Golf Training System, shares his perspective on fitness, rehabilitation, and the business. Also, as a golf coach, he was able to discuss the paradigms of fitness and rehabilitation in much more specialization, expertise, and experience. Listen as he lays down very insightful programs and strategies which can be perfect for not just the athletes but also aspiring coaches and facilitators.
“The gold standard for any coach is being at help of someone to get better without them ever knowing that they had an issue in the first place.” –Michael Napoleon
-
Napoleon shares the benefits of SuperSpeed Training System.
-
They talk about the niche and the target market.
-
They will also discuss the body’s systems with regards to motor skills and how skill improvements/changes are adapted within the body and brain.
-
Mike highlights the importance of program alignment to the patient’s very goal.
-
They list down tips for aspiring coaches, professionals, and fitness facilitators.
Takeaways:
-
As coaches and fitness facilitators, we should always provide a new and established arm of training for people to get better.
-
People can’t unlearn a motor program. In order to at least change the learned motor skill, the program should be changed. This leads to changing the body system and resetting the system to different expectations.
-
Coaches and facilitators should focus more on the effective use of the message rather than giving over-detailed information and a ton of analytics. Thus, message and instruction should be given in the simplest and easiest way as possible.
-
Simplicity will get you a higher compliance from clients. This shall give you the responsibility of finding ways to make the program easy and repeatable. It’s about helping the players to get better and making the exercises as easy as possible.
-
Message is more important. It should consist of the reasons why people should go back to your facility, more than the credentials you have and the knowledge they can get.
-
Professionals interested in getting into the industry should consider the following: getting involved with TPI community (biggest resource and knowledge); creating and communicating with an efficient team; and maintaining the alignment of the program from the client’s goals and objective.
Get to know more about their Training System at:
Website: www.SuperSpeedGolf.com
Social media sites: @superspeedgolf
Contact Michael Napoleon at:
Email- mike@superspeedgolf.com
Dr. Adam Halseth is a specialist in Physical Therapy based on South Dakota. In this podcast, he will share how his programs help in varying rehab conditions. He will also introduce some amazing features of a leading sports technology – The BodiTrak.
“It’s about being aware of the returning play protocols, knowing about current research, and trying to make everything better”. –Adam Halseth
- Dr. Halseth and Dr. Satterlee will talk about different athletic issues and conditions.
- Halseth also shares some of his wants and expectations with regards to his practice.
- They will also discuss different training models for varying orthopaedic conditions.
- Halseth emphasizes the role of technology in measuring treatment and technical ability.
Crucial Takeaway:
- Therapists always aim to give every patient a better condition by revamping the program suited for the condition, facilitating play testing, and following return-to-play protocols.
- Technology (such as the BodiTrak) shall be used to provide accurate and objective measurements of improvements and create a detailed report about the condition.
- There are different training models and programs suited for every kind of condition.
- Force, pressure, and balance play a crucial role in measuring performance and treatment.
- Technology can now also measure a technical ability of a person, especially athletes, at an accuracy level that was previously impossible.
Get to know more about him by following his social media accounts:
- Twitter/IG: @adamhalseth
Get to know more about the BodiTrak technology at:
- www.boditrakperformance.com
- @boditraksports
- Or email hello@boditrakperformance.com
Dr. Brandon Steele is the co-founder of ChiroUp – an online resource for chiropractors to get them updated with the current research and recommended protocols for common conditions seen in chiropractic. This system empowers chiropractors to access and apply techniques that were shared by experts, and have them distilled for use In the field. Listen as he discusses helpful insights regarding what his company provides and how they can improve your practice.
“If y*ou get somebody out of pain, they are going to tell 50 others people about the care in your clinic”. – Dr Brandon Steele*
- Dr. Steele and Dr. Satterlee talked about different expectations and realities in implementing the “best practices” in the field.
- Dr. Steele differentiated evidence-based practice and evidence-informed practice.
- He highlighted the value of getting good online content and reviews.
- They mentioned that established connections and relationship are implications of good service.
- They also discussed some rehab conditions and their corresponding considerations.
Crucial Takeaways:
- As chiropractors, it’s not always getting into the trend and trying to implement newly found methodologies. It should always be finding the best and the most appropriate practice for a particular condition and a particular client.
- There are clear-cut differences between evidence-based practice and evidence-informed practice. Chiropractic should be a consideration of both practices – especially when one practice doesn’t work.
- Chiropractors should not forget to deliver the most human(istic) piece so that people can better feel and appreciate their service.
- Good service and satisfaction ratings from clients will lead to better customer-relationship and MD connections.
- There are a lot of protocols and practices in Chiropractic. The success and the best method varies from condition to condition and from person to person.
Get to know more about him and their services at: www.chiroup.com
Dr. Kevin Christie is the host of Modern Chiropractic Marketing Podcast. His show talks about the hottest and up-to-date marketing business development strategies for modern chiropractic. In this episode, Dr. Kevin Christie and Dr. Josh Satterlee shares useful and resourceful strategies and techniques to help business people boost their market.
“Chiropractors need to be consistent.” –Kevin Christie
- Christie talks about the value of consistency in marketing.
- Christie and Satterlee share wonderful techniques and strategies to boost the market of a business.
- He highlights the importance of putting up a website for a particular business.
- They will also share some of the useful tools to personalize and organize your very own marketing strategy.
Takeaway:
- There can be many ways to utilize and maximize the land you own and the land you rent.
- In marketing, there can be strategies and techniques that may either be expensive or inexpensive. It is within your control on how you can make these as worthy profits.
- Consider building your marketing in your very own property. A website is an example of real marketing property that is yours.
- Use website as the epicenter of marketing. Websites should be designed as a central resource in your practice. It should also be optimized, timely, and compelling. Have this as a central hub that will provide great content and reasons for people to come back.
- With an established website, businesses can be ensured of great engagement and activity from the target niche. These positive reactions will be your lead.
Get to know more about him at:
Facebook Group – Modern Chiropractic Marketing Group
Contact him via email:
kevin@moderndeskjockey.com
Jon Morrison is a well-known Story Brand guide who helps business people advance the reach of their businesses. He has been working with various chiropractors to get them more competitive in terms of Marketing.
In this podcast, he shares his ideas regarding the role of Marketing in Chiropractic. Listen as he enumerates important considerations you need to do in order to strengthen the market of your business.
Shownotes:
“You don’t need to make a distinction, just help people get free from pain and make them feel better.” – Jon Morisson
- Jon Morisson highlights the importance of the evidence informed practice in Marketing.
- He also talks about several issues and challenges of some chiropractors in Marketing.
- Morisson points out the relevance of introducing a problem-outcome story or content to the people.
- They will also share some notable tips to put up Story-Branded sites and pages for businesses.
Crucial Takeaway:
- In getting a good reach in the Chiropractic business, distinction shouldn’t be the focus. It should be helping people free from pain and making them feel better. Good treatment and rehab outcomes can produce a great reach and reputation.
- Chiropractors should consider the evidence informed practice. This means that local experience and expertise should be brought together in order to create a much more authentic Story Brand or content. This is more patient-centered because it provides actual and not made up stories of pain and success from past and current patients.
- Some sites and pages in the Chiropractor industry provides complicated language which makes it hard for visitors to understand the goal of the practice. Chiropractors should always consider the audience and show these audience the perspective of what happens in reality – wherein there is always pain before getting treated.
- In every story or content, a problem should be introduced to get the people hooked and interested. Focus also on the outcomes to get people inspired and hopeful about the case they are currently experiencing.
- Businesses can make better human connections through good reviews and testimonials.
Reach him out at:
www.jonmorrison.ca
www.getclear.ca
www.getclearsites.coma
Check some of his wonderful Story Brands at:
www.nwspinalrehab.com
www.sunchiro.ca
www.activechiropractic.ca
Jim Adams is the producer and host of Masters in Fitness Podcast wherein he interviews successful fitness business owners and discuss crucial elements in putting up a fitness business. Listen to the podcast as he and Dr. Josh Satterlee share fruitful insights and issues regarding fitness business. Take notes because they will also share important tips for starters in the business!
“Start small and perfect your craft – build up your client, brand, and reputation.” – Jim Adams
- Adams will share some of the most helpful tips in putting up a fitness business.
- They will talk about things people think they need in order to kick start their business and compare these with the actual things people should focus on.
- Adams highlights the value of investing to more important aspects of the business.
- They will also share some success stories of current affluent fitness businesses.
Crucial Takeaways:
- There are things that beginners think they need in the business which are not actual necessities. People tend to waste their money on these unnecessary things.
- Beginners should take note that there is no harm in starting small. There should be a room to perfect the craft by building up the client, brand, and reputation.
- Business owners should always focus on the need for clients, customers, or revenue more than the cost they spend in order to operate. Thus, they should always take note of the customer’s need and provide a very pleasant atmosphere for them.
- It is not ideal to look at the business through a trainer’s perspective. There is more to success than building up a kickass gym with kickass equipment. Fitness businesses should be based on personality, creativity, and good training.
- In any kind of business, people should look at it as a long-term plan.
- The three important things beginners and aspirants should consider are the following: a system of training which will allow you to scale the business; a business plan to track the objectives and progress; and a very good marketing plan to get more clients.
Reach him out at:
Website: https://trainerjim.net/
Facebook Page: Masters in Fitness Business Podcast
In his interview with Dr. Josh Satterlee, Dr. Tom Teter talked about the multi-faceted area of fitness and training. Dr. Teter is an Associate Professor and Program Director of Fitness and Wellness at Park University. He is also the inventor and pioneer of Rehab to Fitness – a fitness programming for optimal function and performance. Tune into the podcast as he shares wonderful insights and issues relating to fitness and training.
“You don’t have to be the person who does the fitness, you just have to speak to a trainer.” – Dr. Tom Teter
- Dr. Tom Teter established the importance of fitness across different specializations in the field.
- He also explained what should be the best things to consider in order to have fitness integration among health facilities and clinics.
- He also shared insights on people’s issues regarding fitness and exercise.
- He recommended some important courses that can help aspiring people to get into fitness and fitness instruction.
Crucial takeaway:
- All people should be involved in exercise and fitness. However, this is really difficult to attain especially not all people have athletic aspirations. Generally, people find it really hard to get themselves to engage into exercise.
- Clinicians should realize and value the importance of fitness. Clinicians of any specialization should start investing on creating programs that promotes the overall fitness and wellness of patients.
- Aspiring trainers should see how fitness works for a bigger picture. They should also discover the different micro-aspects of fitness in order to perform well in the actual practice.
- Referral also play as an important success indicator for trainers. Since referral is more of an issue of trust, trainers should consider improving their higher-value relationship and communication to people.
- Clinicians in all sorts of specialization should realize the many opportunities they can get if they can be able to maximize the reach of their license.
Reach him out at:
https://sports-seminars.com/rehab-to-fitness/
In this podcast, Josh Satterlee and guest, Atty. Scott Athen, talk about an interesting and booming approach to business which may be useful for people who aspires to strengthen the reach of their business. Scott Athen, the Maryland DUI and a traffic defense attorney, has been using the automation approach to ensure accuracy and convenience in his business. Get to know more about him and listen as he shares relevant and innovative insights regarding the new trend in businesses.
Shownotes:
“All of the companies who are good, they do the automation.” –Scott Athen
- Athen and Satterlee highlights the basics of automation.
- They also shared some of the well-known automation software and applications.
- Automation plays a crucial role in successful businesses. The role also varies in different contexts and types of businesses.
- There can be challenges in sticking with the traditional and manual approach. Likewise, there can also be challenges in automation if applied inappropriately.
Key Takeaways:
- Automation can do many sorts of tasks that can provide businesses better accuracy and convenience. Information and data can be readily accessed and organized with just one or more clicks away.
- Automation also limits the occurrence of errors as compared when you manually do the task.
- The whole idea of automation supports the sustainability of the business – getting leads and keeping them as actual and purchasing clients.
- Service-based businesses (e.g. health care providers) should invest on strengthening the relationship with clients. Thus, they should invest on CRM (Customer-Relationship Management) tools.
- Automation can also be used to know the impression and reviews of the customers towards your business. This is a very helpful way to adjust services and offers depending on your customers’ value judgment.
Check out Scott at www.lomacksolutions.com
Behnad Honarbakhsh is one of the practicing clinicians of Fit To Train (Human Performance Systems Inc.). This system and group of clinicians showcases an interdisciplinary approach to interweave health, rehab and training. In his interview with Dr. Josh Satterlee, he discussed the strengths and challenges of maintaining a system that offers different kinds of modalities.
Shownotes:
“In order to provide better care, we need time. When we have that time with the clients, a big part of what we do is we educate them.” – Behnad Honarbakhsh
- Behnad showcases the strengths of clinical integration and mentorship.
- In order to educate clients with their status and the treatment they deserve, clinicians should give time and communicate well with them.
- The different modalities may share similar aspects and skill sets in their respective toolbox – these shall be discovered and used hand in hand to treat clients.
- The psychology of human interaction also plays a crucial role in maintaining an interdisciplinary system.
- Putting up an interdisciplinary system requires feedback to track progress and development of practicing clinicians.
Key Takeaways:
- The different modalities and practices may cross paths and turn into a well-defined system. An interdisciplinary approach to treatment offers a wide range of appropriate services for varying kinds of cases and different types of people.
- Clinicians should provide time with clients. Giving time equates to educating clients and letting them know their status. This can also motivate and boost the confidence of clients in looking forward to their betterment.
- Understanding the human behaviour is the key to being a good clinician. Clinicians should learn how to behave with certain kind of people, what can be the best way to get them treated, and how to motivate them.
- In a system that offers different kinds of modalities, a non-existence of hierarchy is crucial. The system should be able to find the similarities among these clinicians and let them celebrate each one’s successes. The communication and the similarity in wavelength can provide a better transition for referrals and clients.
- Hiring a person is not just limited to the assessment of knowledge. What is more important is the want and the passion of the applicant to do the job.
- “Caring” is a multi-faceted term that goes beyond the definition and the concept. The true meaning of “caring” shall be felt by the clients.
To learn more about Behnad's company, go to www.FitToTrain.com.
Dr. Aline Thompson, the owner of Level Up Rehab, is a Doctor of Physical Therapy who strongly applies and believes in wellness more than just the traditional and conventional rehabilitation in treating people in pain. In this podcast, she showed how women can truly lead and empower the present and future of the field and the practice. Tune in as Aline Thompson shares her vulnerabilities and success starter pack before she was able to put up the Level Up Rehab.
Shownotes:
“Lead by example… show how caring, commitment, and hardwork can payoff.” – Aline Thompson
- There is no easy way in putting up any kind of business or facility. Issues will always arise due to idealism and perfectionism.
- She exemplifies how women are currently getting into the paradigm of rehabilitation instruction and practice.
- She shared both ideal and realistic perspective in putting up a business or facility related to rehabilitation.
- Most of the times, the only thing that hinders a person to seek out opportunities is the person him/herself – which is caused by his/her fear, anxiety, or insecurities.
Takeaway:
- Wellness works wonders in treating people in pain.
- Sometimes the struggle to overcome vulnerabilities are brought by becoming too ideal and perfectionist. People should take off the armour of perfectionism in order to produce and achieve an authentic and reality-based output.
- Women should continue to enter, empower, and lead the paradigm of rehabilitation. Women shall not be afraid to take opportunities.
- The perspective of success in a business vary in terms of context and society. Do not live by the expectations of the people around you.
- For those who want to pursue the field, always see the importance of books and courses. However, what is more important is being able to connect the dots and apply the concepts and knowledge to practice.
Reach her out at:
E-mail: aline@leveluprehab.com
Website: leveluprehab.com
Instagram: leveluprehab
Today’s episode features the two students from Cleveland University – Nolan Clausen and Mai Thy Ta. Both are pursuing Chiropractic and are soon going to be doctors of the practice. These two hopefuls share their insights regarding the potentials they see in the area of Chiropractic. Listen as they describe the ideals and reality of Chiropractic in a student standpoint.
Shownote:
“We can give the best patient-centered care through collaborative opportunities that never existed before” – Mai Thy Ta
- They imagined the future of Chiropractic both in ideal and realistic ways.
- Both Nolan and Mai points out the importance of reaching out to different institutions and organizations in order to pursue your desired profession and future.
- There is a lack of opportunity to better discover sports chiropractic and sports performance as an answer to a patient’s or athlete’s need. Although, Clausen sees the current development as a very good potential.
- Learning chiropractic can be sometimes similar to learning the other practices.
- Any kind of practice shall be considered as long as it provides effective solution and results.
Crucial takeaways:
- The reality of Chiropractic may show conflict among similar practices. However, people and society are starting to embrace and discover diversity among these practices. People are starting to become critical about the differences of the practices and respect individual satisfaction about a particular treatment.
- Titles don’t really matter as long as you can provide the most miraculous satisfaction among your patients.
- Opportunities and integrations in Chiropractic leads pursuers to a linear and progressive direction. This means that students and professionals agree that there is a great potential in this practice.
- Students or people who may want to pursue the same direction should reach out for opportunities in Chiropractic Education. This means engaging to human connections and volunteerism. Academic institutions, national organizations, and active clubs in the field of Chiropractic are just waiting to be reached out by aspiring professionals of the practice.
- Progressive universities and institutions have been moving the curriculum and getting the profession to a higher standard. It has becoming more diverse in terms of what the professionals are doing with the profession.
Reach them out at:
Nolan Clausen: nolanclausen@hotmail.com
Mai Thy Ta: maithyta12@gmail.com
Description:
Our guest today, Dr. Thomas Godfrey, has only been practicing for less than 2 years but is now the head clinician at Lifetime Athletics in Las Vegas, Nevada. A graduate of LACC in 2017, things didn’t work out for him at first building his career. Now, the facility he’s working in is a massive 250,000 sq. ft. gym and probably the biggest clinic/gym hybrid in the world. Take a listen as he discusses how it is working in a corporate environment in one of the most affluent neighborhoods and how he eased his transition as a new hire Chiropractor in the company.
Shownote:
“If they’re interested in their health, I’m interested in them. That’s all that matters. “– Dr. Thomas Godfrey
· How he ended up being head clinician at Lifetime Athletic having subsequent setbacks in his career, being unemployed and having a second baby on the way.
· The difference between working in a family-run clinic to a corporate one.
· Training they did as a getting onboard introduction into the company and what services does a big gym like Lifetime offer aside from a performance clinic and the gym.
· Lifetime athletics build themselves up on being a movement-based clinic instead of being a pain-based clinic.
· How he worked with the personal trainers to increase rate of referrals and ease his transition into the company.
· How the income is in his company.
Crucial Takeaways:
· Build a relationship with people in the gym like the personal trainers and immerse yourself in what they do and understand how their job works. That way they understand that you have a genuine interest and concern in what they do and could help your practice by getting referrals from them.
· He never tells anybody to stop working out unless it’s going to really hurt them. Modify exercises to avoid certain movements that could hurt the patient but do not ask them to stop working out in general.
· Working in a corporate type company has its own benefits. He gets to focus on bringing in patients and marketing and, most importantly, treating clients.
· Working at Lifetime taught him to be more efficient in his practice with the limited time that he’s allowed to spend on every patient.
Catch Thomas online:
Email: thomasgodfrey10@gmail.com
FTCA (Forward Thinking Chiropractic Alliance) Facebook group:
https://www.facebook.com/groups/1089660424448127/
Description:
Steve currently runs a business in New York, but he used to manage a decent-sized clinic until he realized that he was really burnt out. Seeing how things work in the hospital-based business, he then made a conscious decision to leave the corporate world and work for himself even if it meant making less money. He then formulated the five-step model based on his experiences working his way to put up his own business and has helped numerous care providers to build their own and be successful. Steve likes it “gritty and grimy” when providing care; to actually get on the floor and apply what you’re trained to do. He uses his practice to also give back to the world and will be doing a medical mission in Ecuador. Take a listen as he discusses his five-step model and how to apply it to your business.
Shownote:
“If I can talk you out of starting a business, I've done you the biggest favor ever. You already know whether you're here for this stuff.” – Steve Horney
-
Be the best care provider you know and market yourself.
-
Find your location. Search for a gym that values education and has trainers that think the same and find out if you’re okay with making 120% of what they’re charging.
-
You must have the mindset to do the side hustle.
-
You must have that burning desire to work for yourself and be a business owner if not then it’s really not for you.
-
Do the metrics, gather relevant data and do the computation. People don’t realize how much one cancellation can affect your income.
-
Don’t tie your expenses to the month, tie them to your productivity.
Crucial Takeaways:
-
Be really good at your job. It’s not the logo, it’s not the website. There is no quick way to success. Train and apply what you learned.
-
Finding the right gym is not easy and requires a great deal of effort. Steve called 60 clinics, collected data until he narrowed them down to 10 and made visits until three clinics made his list. He then tested these clinics for six months until he found the right fit.
-
Side hustles can be great because it can be a way to keep patients by having a gym. Movement therapy like Pilates, yoga or training are good examples.
-
Don’t stop to market yourself. Be consistent and maintain connection with clients. You may be busy at the moment but at one point business can go away.
Catch Steve online:
Website: www.ihealthsciences.com
Support their cause: https://www.medicalmissionecuador.org/
Description:
Troy Broussard is a five-time business owner and has lost everything twice before he got to where he is right now. He developed an app platform called “Membrandt”, a learning management system in the palm of your hands which helps businesses adapt to mobile learning. Take a listen as he discuss how he came up with the constraint-based model when he restarted his business having lost everything and how it is allowing him now to live his life to the fullest.
Shownote:
“Constraints is all about repulsion, not attraction.” – Troy Broussard
· How Clinic Gym Hybrid was inspired by Troy Broussard’s work, mainly his book about a Customer Relationship Management system.
· What building a business according to your constraints mean? He tells his story of how he restarted his company in Brazil dealing with a lot of constraints from internet connection, to staff, and to running a business remotely.
· The constraint that chiros and PTs have when it comes to business. Troy shares strategies on leveraging with these constraints.
· How dealing with rules and constraints can be fun.
· How to look at a chiro business in a consumer’s perspective
· A contract is an agreement but its not something that you can’t get out of if it’s not working for you.
Crucial Takeaways:
· His use of analogy, in this case playing Chess, to define constraints and specific outcomes, to know rules and assets and applying that in designing your constraint-based business model.
· Look at your constraints instead of things that you could do. Looking at things that you could do only leads to frustration and overwhelm and very low probability of success.
· Understanding the constraints enables you to leverage with them. Very good example is how to double your revenue while working less hours in the office. When you get a good grasp of your constraints finding a workaround, moving assets will become like a game of Chess.
· There are creative solutions to buy yourself out of a contract. One is you can pre-sell a concierge-level service or an offering for a limited time where you can charge a premium.
· Running multiple businesses successfully all at the same time is completely feasible as long as you have an understanding of your constraints.
Email: troy@membrandt.com
Description:
Dr. Blake Kalkstein is a chiropractor based in Baltimore, Maryland. He runs a clinic with his father, Dr. Jeff, and brother, Dr. Warren, who are also chiropractors in Towson, Maryland called Adolph & Kalkstein Chiropractic. It’s a 5000 sq. ft clinic that seems small considering the bulk of patients that they see every day. Their chiropractic group is part of the rehabilitation and performance team of the Baltimore Orioles. Take a listen as we discuss how it looks like being in a major league baseball rehab team and the transformation of how people perceive chiropractic as a practice.
Shownote:
[On solving a problem] “Visualize it… Be descriptive in your environment. What does it look like? What does it feel like when it’s done? And then go back and list all these obstacles in completing this project.” – Dr. Blake Kalkstein
· As a family of chiropractors starting with his dad who has seen generations of patients and trends, what’s their perspective of the future of chiropractic.
· How a well-experienced chiropractor would fare in a major league rehab and performance team of Physical therapists, Orthopedics and Certified Athletic coaches.
· What sets the chiropractors apart with the rest of the team in terms of practice.
· How chiropractic is perceived now compared before.
Crucial takeaways:
· Working in an environment that specializes in rehab and performance but otherwise have different practices “ups your game”. You learn new skills and new ways to injury management, acute care and triaging.
· Chiropractors are good at treating the spine as compared with other care providers as they do adjustments and has more hands-on experience when it comes to the spine.
· There is not much difference with the examination skills of physical therapists and athletic trainers.
· There’s a perception that chiros do not have the examination or rehabilitation skills of a PT or other specialties but that is slowly changing as chiropractic is now more accessible to people especially the younger generations.
· Identify your obstacles for success and transform them into opportunities. Apply structured problem solving by writing what the problem is.
Dr. Kalkstein is willing to help anyone identify their obstacles for success for free by “Listening intently!” You can contact him at bkalksteindc@gmail.com and be sure to write the subject line, “Listen Intently”.
Catch Dr. Kalkstein online:
Clinic Adolph and Kalkstein: https://www.towsonchiro.com/us/
FTCA: https://www.forwardthinkingchiro.com/
Chiropractic Marketing Show: http://www.modernchiropracticmarketing.com/
Instagram: https://www.instagram.com/dr.blake.dc/?hl=en
Dr. Lindsay Becker is a Sports Physical Therapy Specialist and Titleist Performance Institute-certified Golf Fitness Instructor and Medical Provider. She is the owner of Buckeye Performance Golf in Columbus, Ohio and has been helping golfers of all ages to improve their game. Listen as she discusses how she started her hybrid from a 1700 sq ft to a 8000 sq ft facility featuring the best in golf performance.
Shownote:
” Just the one or two tips can make a big difference” – Lindsay Becker
- How she started her business and how it's specifically around golf performance. Her experiences working with teenagers where you have to have a “thick skin” and her strategies to motivate them, the general population and professional golfers.
- Having the right people in running a business, people who have the right strengths that you don't have.
- How, as a performance coach, it helps that you know terminologies and basics of the sport to connect more with your clients and understand them more.
- What aspect of playing golf makes a big difference when developed.
- How this business model will only work on sports where lessons are necessary and generally accepted.
Crucial Takeaways:
- A good golf posture and learning how to “hip hinge” properly can dramatically improve your swing, reduce back strain and can make you play better.
- As a business with three departments, you have to have various options on how your clients buy your services. Packages of different services are good but you have to have an a la carte option.
- How her clinic hours look like and what supplies does she usually use. What gym equipment do they have.
- For people who wants to start a business like this with a 1500 sq. ft, not all treatments have to go on in a private office. It depends on the model of how you're seeing people and how often.
- Know your niche, like golf, and find out who's is working with your target population, their influencers and start working with them. This helps to get your name out.
Catch Lindsay online:
Website: http://www.buckeyeperformancegolf.com
Facebook: https://www.facebook.com/LindsayBeckerDPT/
Instagram: https://www.instagram.com/lcbecker/?hl=en
Structure and function: https://structureandfunction.net/
Aaron LeBauer has gone rogue and went against the traditional practice of relying on insurance in a Physical Therapy business, and after seeing 42 people in 1 day as an INTERN, he decided to go out on his own. He is the head of LeBauer Physical Therapy in Greensboro, NC and also the brains behind CashPTMarketing.com where he is a Business and Marketing Consultant. Take a listen as he discusses how he manages his patients, runs his business on a cash basis and how it is important to ask the right questions.
Shownote:
“Physical therapy or chiropractic, it’s worth more than just the dollar amount or the time that we spend with people. It’s about what’s the result that they really want” – Aaron Lebauer
- His AHA moment when he decided that he’s going to go into a cash-based business providing care fresh out of school and his challenges when he took this leap.
-
His personal experience with clinics that handles patients in an impersonal way, what he learned from this experience and how he applied what he learned to his own practice.
-
How he integrated his care in his coaching programs wherein patients were offered a product to achieve a long-term goal.
- The biggest mistake that people make.
- Care providers usually are clueless why their patients are non-compliant and not following up eventually losing them. How It’s usually value issues.
- Benefits of the cash model in contrast with the insurance-based business.
- How insurance billing policies affect the whole dynamic of providing care and the clients.
Crucial Takeaways:
- It is important to ask the right questions from clients and talk about the results of what they really want. Give your patients the opportunity to ask questions.
-
Know what your patients expect from you and what does success look like to them so that you can tell them what you can do for them to get their goals.
-
An inexpensive EMR system that he uses that’s taking care of business and saves him money.
- Care providers often assume that they know what’s wrong with a patient and that they know what they want because they are not asking the right questions.
- Five questions to ask patients to make them feel comfortable going beyond what insurance is going to pay for and how you build value.
- You build better rapport with your patients when you ask the right questions and it’s your job to help them to the answer and not give the answer to them yourself. Show them that “This is more than just PT”.
Catch Aaron LeBauer online:
Clinic’s website LeBauer Physical Therapy: https://www.lebauerpt.com/about.html
Facebook: https://www.facebook.com/LeBauerPT/
Facebook Group: https://www.facebook.com/groups/CashPTNation/
Business and marketing website: https://www.cashptmarketing.com/home
Dr. Daniel Leonard is our very first client here at Clinic Gym Hybrid who took a step into actually growing his business. He’s the Director of a clinic in Columbus, Ohio called Central Ohio Spine and Joint. Take a listen as we discuss how he grew his practice from a small office space with a smelly dungeon to a huge, 5000 sq ft. facility by adopting the Clinic Gym Hybrid business model and getting a step ahead of other practitioners. Discover how he did it with our guidance and the impact it had to his practice and business revenue.
Shownote:
“Were doing our patients a dissatisfaction if we are not offering some type of fitness solution for them or for not selling them on what we have to offer”.
- How the clinic gym hybrid business model helped him transition from having a small clinic with a dungeon to a large, beautiful clinic space with a gym that they got to design themselves.
- What having a clinic gym hybrid did for his practice and his business revenue. How he can see more clients now and maximize his capacity as a care provider.
- How to connect with clients and discuss how they can benefit more to see the personal trainer for a focused one on one training when they have already benefitted from acute care.
- How’s his process of converting clients from clinic and advanced rehab into actual gym clients.
- How sales training provided by Clinic Gym Hybrid, as much as most Chiros hate it, helped him to connect more effectively with his clients by identifying their needs and goals.
- Success stories of clients that he had in their new facility.
- Numbers: How much the new business model improve his revenue in comparison with his old model and how it’s still growing.
- Reasons he’s more confident to take time offs nowadays with the new business model and how he can afford to get sick for a week now without worry.
- The challenges he experienced transitioning from a zero to a hybrid clinic.
Crucial Takeaways:
- Having a trainer work with him helped his practice even more as it provided him the option to get his clients into the advanced rehab program as fast as possible to continue working with the trainer and eventually transition into the fitness side.
- Clients see more value on focused one on one training of stretching, activation exercises and strength movements than just coming in for manual treatment especially when their pain has been addressed and stabilized. They are more willing to continue with care if you can show them that now they need to work on the strength side of therapy.
- You have to learn how to tap into the more emotional aspect of the sales process and identify why clients pay for program. Start from day one by talking to them and identifying their goals, how does this affect their life and follow-up through the entire process. Get them out of their pain and help them play with their kids and prevent reoccurrence.
- Help your clients who are good candidates for the gym envision their goals, their wants and desires by sitting them down and talking to them how they are a good fit for a small group training.
- It is crucial to know who you are doing this for: your family, your patients, your staff, your community and see how they would benefit from this program. When you start to realize that you find yourself taking all excuses off the board.
Dan’s clinic website: http://cospineandjoint.com/
Spine and Joint Central Ohio facebook: https://www.facebook.com/CentralOhioSpineAndJoint/
Tony Gentilcore is a strength coach and has been in the industry for over 15 years. He’s the owner of CORE (his gym in Boston) and the leader in tonygentilcore.com. He has a blog where he writes about strength training, rehabilitation and his cat mixed with He-man and Star Wars.Tony shares his experience with training professional athletes and the general population and how important it is to not make your clients feel like a “walking ball of fail”.
“[It’s not] to point out every little thing that's wrong with the individual. It's really to show them what we can do. Let's find that trainable menu, let's see what feels better and works better.”
- How crucial it is to just start on what you want to do, making the first step and know that failing is all part of the process.
- The importance of a gym walkthrough in your onboarding process to accommodate clients who are new to bodybuilding and exercising.
- Reintroducing proper diet, rest and exercise to professional athletes.
- How assessment of clients’ overall fitness, health and body type help a trainer better formulate a program that’s right to the client’s needs.
- Differences in training the general population and professional athletes, approaches a trainer can apply in building a program.
- Making sure that when you write a program that it’s your client’s goals not the trainers’.
Crucial Takeaways:
- Knowing your limitations as a personal trainer and a strength coach. Setting up a timeline where you work with a client and, if there’s no improvement, to refer to other care providers and “bridge that gap” for the benefit of the client.
- Setting performance based goals gives intent to your program where your clients feels that they’re going to the gym with purpose which greatly helps with the psychological part of the training and keeps them motivated.
- Doing exercises correctly and figuring out the right amount of resistance to apply to certain exercise movements,according to client’s physique, can correct workout positions and minimize injuries and strains.
- Synergy between care providers and trainers reinforces confidence in clients doing certain movements, especially those who are dealing with long standing injuries and has developed fear avoidance.
- Our words matter. Trainers and clinicians can affect the psychology part of the rehabilitation or training in building self-determination, competency and autonomy.
- In writing a program, take your ego out of it. Put in what’s realistic, what’s an attainable goal for the client and remember that’s it’s about them, not you. Walk them into the proper progressions.
Related links and references:
Tony’s website and blog: https://tonygentilcore.com/
Twitter: https://twitter.com/tonygentilcore1
Instagram: https://www.instagram.com/tonygentilcore/
Facebook: https://www.facebook.com/tonygentilcorefanpage/
Chiropractic clinics use EMR (electronic medical record) software to manage patients, billings, insurance and keeping track of costs in one tool like a centralized hub. What it doesn’t do is manage the sales and marketing component of the business. Kelsey Bratcher, an automation wizard and co-founder of AutomaticPracticeProfits, tells us of alternative tools and explains in this episode how implementing a CRM (Customer Relations Management), setting up a marketing technology and configure these all up in automation can improve your business performance and attract more clients.
“Software into chiropractic industry is frustrating as you cannot put anything or out of it in an order that would make sense.”
Kelsey Bratcher explains that popular EMRs are closed systems where you are unable to integrate certain tools that can significantly help you out with clinic operations, training, marketing and sales. In this interview, you’ll learn:
- Alternative tools that a new practitioner can use to jump start his business which can also help existing clinics get more leads and maybe switch in a more cost effective way to run the marketing component of the business.
- The importance of automation in the marketing world in handling communication with possible leads and existing clients.
- Tools you can use to handle seminars and gather data of attendees and use these data for your business analytics.
- The benefits and disadvantages of having landing pages and click funnels, and again, alternatives to these tools and how to optimize its functions.
- How testimonials are a boon to any business.
Crucial Takeaways:
- As clinic management software (EMR) are “closed” tools to managing an office, the opportunity to integrate an automation tool to enhance processes such as booking patients is out of the question. Having an independent automated system outside of an EMR significantly improve patient follow-ups, giving patient education, setting appointments, marketing and advertising seminars to name a few.
- Automated system programs can generate data through integrated tools regarding attendees, for instance, in seminars: number of sign-ups, attendees, people who booked an appointment and no shows. Where data gathered can be used to marketing subsequent events such as trainings, seminars and could be used to reinject no-shows into the process and so on.
- Clinic management systems are inadequate tools for lead generations and sales and do not have the capability to get new patients easily. There is a vast number of tools that can sell services without storing any medical information so that your Health Insurance Portability and Accountability Act (HIPAA) does not come into question
- CRM software like Infusionsoft, which performs automation among other things, has other more cost-effective and, technically speaking, has steep learning curve alternative, Pipedrive, that Kelsey will discuss into detail with tools that you can integrate on it as needs present.
- Adding testimonials through surveys to a website is extremely effective into building your business. Surveys contain personal information which you can use as testimonials and, with a CRM, can be posted on your website in an automated manner.
- Kelsey advices not to use a dollar store hosting like GoDaddy as you are not going to get good tools and resources to run your website. If, for other reason, you want to stay on a dollar store hosting you can switch out DNS service to optimize your website and improve performance.
- There are tools that you can be integrated into clinic management software alternatives like Pipedrive that can use VoIP (Voice over Internet Protocol) which are more cost-effective instead of buying a hardware service for your company’s calling and SMS text
People often misconceptualize and faultily compare fitness concepts and ideas that usually lead to non-conducive training and rehabilitation. In this podcast, you will listen to a very well-known advisor and fitness trainer, Brett Jones, as he shares very helpful and insightful tips in understanding how strength is a very crucial factor in fitness and how you, as a trainer, can be able to inculcate this concept of strength to the perspective of the people or your client.
“Find the strategy that will help you build strength in a healthy and safe manner”
According to Brett Jones, a well-known strength and fitness trainer, there can be many ways and techniques in realizing and achieving physical strength of an individual. One of which is recognizing the idea of growth and training as highly personalistic. This means that execution should consider the characteristics and the baseline of every person.
There are many crucial factors that constitute fitness and the promotion of it. In this episode, Brett Jones will help us regarding some of these through tackling the following:
- The different techniques in achieving one’s physical strength
- Correcting misconceptions about ideas in fitness
- Recognition of one’s unique potential as a baseline for training and growth
- Creating the best model of your clinic that advocates fitness
Crucial Takeaways:
- There are different methods in training and strength building. However, without a distinct and focus goal, an aspirant might get lost in his journey to fitness and strength. Aftermaths of faulty training and conditioning might result to injuries, hurt, and other harm.
- Being strong is different from being powerful. Lifting something heavy doesn’t really make you physically strong. It always depends on what your potential can do and can do beyond. Move enough weight to make you strong – do not over train. Strong is something that is safe and protective not aggressive.
- Take note that you should find the strategy that will help you build strength in a healthy and safe manner. This means that you should consider safety as a part of execution.
- Recognize your body as an integrated unit. Your body aspects and body needs are connected – it is your programming. Use this idea to create a more conducive training program for yourself.
- For an aspiring clinic that wants to add fitness in its service, always put importance to the culture. According to Brett, this includes the answer to the question “what do you want the culture of that place to be?”. Identifying the culture means finding the people who can be attracted to it.
- Knowing your identity and opening up a facility is not as simple as putting an equipment and opening doors right away. Most clinics are successful because the program is motivating, positive, and protective. A clinic bounded by a very conducive and friendly culture and personality can attract more people – the power of humanness.
Residing in Thousand Oaks, California, Dr. Beau Daniels is a seasoned practitioner of Sports Medicine. He is the co-owner of Body Dynamix Chiropractic & Performance and now a partner of a very well-known sports facility, the Sports Academy. Sports Academy is a hundred thousand-square foot facility that offers specialized trainings, leagues, camps, clinics, and programs for athletes.
The outcome of the dream:
With the fear of the risks in expanding the practice, many chiropractors and fitness advocates fail to open up doors to more opportunities and chances. In this episode, Dr. Beau Daniels shares crucial insights and tips to maximize the practice of chiropractic and sports medicine. He told many inspiring stories on how he was able to get a very big break – literally starting with just an inspiring idea to being able to devise a way to realize this dream.
Get inspired from the following:
- Motivations on putting up your own sports/fitness/chiropractic facility
- Knowing what your practice can better offer
- The role of establishing and maintaining relationships for a starter
Helpful Points:
- The quality of a sports facility is measured by the different program and services it offers. With this, multi-disciplinary approach should be considered. This means that a sports facility should be based on practices and disciplines that can be integrated. For example, a sports facility can offer a program that integrates Sports Science, Physical Therapy, and/or Chiropractic.
- Likewise, Sports Academy follows a multi-disciplinary approach in terms of the service it provides. You may visit the link below to check on how inclusive their program is.
- A starter getting himself involved in a facility like this should focus on funding on resources – “in the right space, and the right time.”
- Establishing linkages and relationships also play a significant role in getting your very dream. Being able to provide a service that other people can’t offer is a good factor in having a cohesive relationship. For example, you practice Chiropractic while the other person may offer service regarding Sports Medicine. Being able to fill the limitation of each other’s disciplines through integration can be a key in this kind of line – it’s also a key to becoming multi-disciplinary and inclusive.
- Beau also highlighted the importance of exploring your practice and what more it can offer. He was able to invest on whatever success he currently enjoys. Like him, being afraid to expand is inevitable in every business but you should not let fear negate your dreams. There are many ways to your dream and be patient on your success. Blend different aspects of training and fitness to be able to offer a very good program that everyone knows and remembers.
Reated Links:
- Get to know more about Beau: http://www.conejovalleylifestylepubs.com/2016/02/24/sports-academy/
- Get to know more about the Sports Academy: https://sportsacademy.us/
- Tune into more related podcast: https://clinicgymhybrid.com/feed/podcast
- Create a training facility for your clinic: http://clinicgymhybrid.com/accelerator-program/
- Contact Dr. Beau Daniel at: beau@sportsacademy.us
Lance Gill of Lance Gill Performance joins us early this morning LIVE from the World Golf Fitness Summit. (We get off to a slow start due to the early hour following a late night…)
Lance talks to us about why YOU need a $9000 care plan, how to deliver information that sells sessions, and what a high-powered attorney taught him about giving clients access to you.
Lance has seen over 10,000 golf fitness professionals over 20 years, and he knows what works and what doesn’t. Give it a listen.
Dr. Mark Kovacs has his PhD in physiology and has spent the last decade researching the best performance methods for his sport of tennis. He played at the collegiate and professional level, when an injury sidelined him. This injury led to his study of rehab, fitness, performance, and diagnosis.
Mark now runs the Kovacs Institute in Atlanta, and is also an instructor for the sports program at Life University. Although he isn’t a Chiropractor, he has great perspective on the future of Sports Chiropractic and where we can go.
Mark can be found at https://kovacsinstitute.com/index.html
Dr. Justin Rabinowitz is a Chiropractor in New Jersey and one of the best communicators in the business.
In this episode, Justin walks us through some incredible tips of the entire patient onboarding process. He talks about what he’s learned within marketing, scheduling the patient on the phone, and even how to communicate on the first visit.
Justin’s track record of building up a cash-based, high-end clinic is exemplary, so his tips are valuable and can help you advance your clinic….and maximize your license!
Anthony Vittese, a world-class physical therapist with a silky-smooth voice, has gone from school to clinic to sports. He has seen all the ins and outs of every level of physical therapy.
In this interview, Anthony talks about his observations of his work in Pro Sports, from organizations doing it well….and those that aren’t. Plus, Anthony is a funny guy and a great instructor within the Functional Movement Systems. Enjoy!
Sue Falsone is someone who has maximized her license and is living the life she dreams of. She is an incredible Physical Therapist and was the first female Head Athletic Trainer in Major League Baseball when she worked with the Dodgers.
She has also done about 1000 other incredible things in her career (including starting the Clinical Mentorship at Athlete’s Performance) and has started “Structure and Function”, a continuing education company focused on Dry Needling
If you’re not inspired after this interview, please see a psychologist! Sue is amazing!
Kevin Carr has worked at Mike Boyle Strength and Conditioning for over 10 years. During that time, he has seen many changes and advancements in the world of fitness.
In this interview, Kevin shares some of his success tips and observations about fitness, and talks about the trends he is seeing- a lot of which are more and more Hybrid facilities. Listen in to stay on the cutting edge.
Todd Riddle is a Professor at Texas Chiropractic College, and a Lead Instructor for FAKTR, and a stud Sports Chiropractor.
Todd and I talk all about the changes going on within the world of Sports Chiropractic, and Todd also shares his incredible story about working becoming the #1 Bobsled Chiropractor in South Texas- a feat that wasn’t easy!
Todd’s stories are incredible and his advice for anyone interested in Sports Chiropractic is pure gold. Enjoy this talk with Dr. Todd Riddle (and his incredible beard).
Jenny Dziubla is a Public Speaking Coach and helps business owners harness the power of public speaking to build their business and connect with their customers. She’s been coaching Silicon Valley businesses and their employees to clarify their message and make an impact.
In this interview, Jenny reveals multiple “pet-peeves” she sees even with the most prominent fitness professionals. She recently returned from the Perform Better Summit, and had fresh observations of the best and worst speakers in our industry.
Dr. Jen Reiner-Marcello (aka Dr. Jen) is a kick-ass sports and rehab Chiropractor now based in Florida. She spent many years running the rehab for a string of 6 San-Diego based gyms, including the world-famous Fitness Quest 10, founded by Todd Durkin.
Dr. Jen has also helped the San Diego Padres with rehab, and she tells all about her incredible journey in this episode. It’s an inspiring story with many little gold nuggets for old and young doctors to listen to.
BTW- Dr. Jen is the “better” half to Brandon Marcello, a recent guest, and together they evaluate athletes and teams in the high-performance space. She’s has seen every angle of sports.
Brandon Marcello PhD is one of the world’s leaders in Human Performance. He’s been hired by the best Universities, the US Special Forces, and many other organizations who demand the highest performance from their athletes.
In this quick interview, Brandon gives some tips on how to be “World-Class” in this profession and discusses some learning lessons he’s faced. You should definitely follow his amazing insight and information about how to “hack” performance!
Brian Strump is a Chiropractor (and stud!) in Charlotte, North Carolina over 5 years ago and has created a WILDLY successful model.
Interestingly, his business is now 80% Fitness, and just 20% Chiropractic. Plus, Brian is truly a “business owner”, rather than just working “in” his business. So listen in as he talks us through his incredible journey.
Brian can be found at https://liveactiveclt.com/about-us/our-staff/brian-strump/
Mike Perry owns the best looking gym in Boston, the Skill of Strength. When Mike isn’t working with the top athletes and clients in Boston, he also teaches the FMS to Strength Coaches everywhere.
Mike helps us avoid the trap of over-coaching and talks about how to avoid turning exercise sessions into “Rehab-icise” sessions. Instead, he guides us through great cues and tips that give the client what they want without making the workout boring or too slow.
Mike has also worked hard to create a wildly profitable gym, and he drops some knowledge on how to do it here.
Jimmy Yuan is a Chiropractor and Strength Coach in Phoenix, AZ. In addition to being a World-Class clinician, Jimmy is also an instructor for SFMA, FMS, StrongFirst, as well as many more of the best technique and diagnosis courses out there.
Jimmy talks all about how to set up a “tiny gym” in his office, and discusses the awesome work that can be done when operating within a gym setting. Even though Jimmy doesn’t own the gym he works out of, he still believes there is benefit for everyone in that set up. Enjoy!
World-class Physical Therapist and Strength Coach Charlie Weingroff sits down for an interview about WINNING. In this interview, Charlie describes the best path to winning at the game of patient care and describes – in detail- how to get better.
He also talks all about why PAIN shouldn’t be your end-goal for patient care, and talks about how painful the truth is.
This is a lesson in excellence.
Charlie can be found at Charlieweingroff.com , on Twitter @cwagon75 , or randomly at Walt Disney World.
Marc Berry is a “Big Cheese” over at Life Fitness. They manufacture many of the brands you use and know in your gym… Life Fitness Equipment, Hammer Strength, and even Precor.
Marc is a great guy and a plethora of knowledge of the trends the fitness industry is seeing. Plus, Marc has helped more fitness pros get jobs in Hybrid clinics than any other human on earth!
Dr. Ben Ramos is a Chiropractor in San Diego, CA, and a WILD success. Ben has built exactly the practice that he wanted to, and lays out a plan on how you can do the same. He has built a successful Clinic/Gym Hybrid and has a unique structure to the business as well.
Ben discusses what it takes to be great, what steps he took, and he also lays out the “If I could do it all over again…”
The best part about Ben is that he succeeded on his own, in his own way. He’s not a client of mine, I just wanted to share his wild success with the Hybrid model.
Alex Hormozi previously owned and ran 6 gyms across Southern California. When he figured out how to market those gym properly, he set about designing a program that would allow ALL gym owners flourish.
To his credit, Alex has DOUBLED over 50 gyms in the US, and works tirelessly every day to help gym owners thrive. Alex has some incredible tips for scaling and succeeding in the gym space.
Dr. Bobby Maybee and Dr. Kevin Christie have recently launched their Chiropractic Success Academy. This program- years in the making- is the culmination of their skill sets and observations about successful Chiropractors.
I know that the Clinic/Gym Hybrid model only works when you have a healthy clinic, so I hope you check out the CSA and take advantage of this amazing education. And it’s cheap!
Find out more here: https://membership.csacircle.com/register
Eric Cressey is the World’s leading expert on training for Baseball players. Eric is a prolific writer and an expert in the world of shoulder health and performance in rotational sports. He has also published multiple training products for coaches all about working with baseball players.
Eric is also known for his incredible Internship program, and he discusses the program in this interview. Graduates of his program have gone on to become the leaders in the world of strength and conditioning in all professional and collegiate sports.
Sam Collins is a Chiropractor and a specialist in insurance billings and collections. If you have a clinic with active rehab, Sam will walk you through the specific codes to bill to collect more money from the same services.
Sam commented that he believes most Chiropractors are leaving 20% of collections “on the table”. That’s free money that can help you flourish!
Mike Arce (pronounced “R.C”) is a fitness marketing expert. He founded Loud Rumor, a premier marketing agency for fitness studios. Mike understands the market, and he shares with us how to sell your “Perfect Membership”. It’s pretty slick and it's worth a listen, because it helps fill your gym fast!
Jon Morrison is my main man from Canada who is an expert in helping business owners actually tell their story through their website and marketing. Too many business owners confuse the market with their message, and Jon helps YOU cut through the clutter and make sure your message is getting through.
Join us for this lively discussion and fun interview.
Shante Cofield is a Physical Therapist and a prolific Instagram poster under her handle “The Movement Maestro.” When she’s not dropping knowledge bombs on her IG account, she is instructing RockTape seminars across the globe and saving the world through exercise.
Shante shares with us her analysis of the current pool of SUper-Trainers and how these people can help us in the Clinic/Gym Model. Plus, she’s got tons of energy and excitement….so buckle up!
Dr Brett Winchester is a Chiropractor and a lead instructor for the Motion Palpation Institute- MPI. Brett has spent decade refining his craft, and was one of the earliest Chiropractors to adopt DNS rehab. In fact, he was the main “Importer” of DNS.
Brett also discusses why a Clinic/Gym Hybrid is so needed, and how he sees the St Louis Cardinals benefit from that approach as well.
Mike Bledsoe is a CrossFit box owner and a founder of Barbell Shrugged and the Shrugged Collective. He has spent years helping to get his mindset correct to become a true business owner and not a slave to his business. He discusses his struggles and his early years here. This is very needed for all small business owners.
Chris Weber is the founder of Beakinship, a Fitness Marketing company in Atlanta. Chris was the original marketer that brought Orange Theory Fitness to Georgia, and he has learned how to scale along the way.
Chris also talks about his ASTRONOMICAL goals for new fitness facilities…. Like having their membership revenue cover ALL expenses upon their opening. It’s insane, but he’ll tell you how!
Dr. Tom Teter is a Chiropractor and a professor for Exercise Science in Kansas City, MO. He has studied the meeting of exercise and Chiropractic for over a decade and shares what he has learned with us on this interview.
He also talks about what abilities a great trainer can have, along with his experiences working in a Clinic/Gym Hybrid facility. Dr. Josh and Dr. Tom are currently working on a program for trainers, and will be releasing info on it soon.
Brian Bradley runs all the outreach for the Egoscue Method and their excellent outdoor workout called “The Patch”. The Patch is a perfect version of a clinic/gym hybrid model, where the “workout” is a continuation of the “rehab”.
Brian also discusses the power of functional rehab, and how he believes we can help patients and their seemingly serious conditions thru getting their body and movement functional again. This applies to chronic pain sufferers and to NFL players dealing with CTE.
Brian also offers a special breathing course to our listeners, which can be found at http://egoscue.com/breathe
You can reach Brian at bbradley@egoscue.com
Listen in as Clint Hosman tells you how to make your employee’s life easier through the use of automated systems. Clint also tells the listeners how they can flourish in the marketing of their gym. Clint goes on to tell us the story of Gerald the Elk and what it means to live a life of ease through technology.
Alex Gruin is the General Manager of the Lifetime Fitness in Henderson, Nevada. Alex and I discuss the trials of taking care of 250,000 sq ft of gym space, 100’s of weekly classes, and how to keep staff focussed on the client experience.
Alex also talks about his talent acquisition strategy and what its like to spend $200,000 per year on towels.
Dr. Todd Pickman is a busy Chiropractor and the developer of MoveWell University, a program designed to help Chiropractors add functional movement and rehab into their practice. Todd developed the program after years of struggling to find the “missing piece” of patient care.
Todd has also developed an integrated fitness model that helps recruit qualified personal trainers and help connect them with Movement-based Doctors in their area. Find out more at MoveWellUniversity.com
Kevin Diamond is an attorney specializing in the defense of healthclubs. Based in Las Vegas, he is counsel for 24 Hour Fitness and many other major healthclubs. He has defended hundreds of cases against members doing dumb stuff, and even “taken it on the chin” when trainers have suggested even dumber things.
In this episode, Kevin discusses many ways to avoid common pitfalls of the Clinic/Gym Model.
Shaun Buck is “The Newsletter Pro’. He saw his own business go from “almost broke” to Thriving, just by using newsletters. But he screwed those up on his first try as well.
Luckily, Shaun figured out the secrets to building and scaling his company by using printed newsletters. Now he helps dentists, Chiropractors, and physical therapists do the same.
In this great conversation, Shaun also tells us how to strategically use a 1 Star review to grow your business.
Ben Fergus is a Chiropractor in the greater Chicago area who specializes in Chronic and Complex patients cases. His experience in this difficult population has helped him develop a very accurate method of diagnosis and rehab that he has named “GRIP”. Global Rehab and Injury Prevention (GripApproach.com)
Ben also relates how he integrated a gym and a great ATC to extend his care for his best clients. Listen in as he explains his clinical method and design.
Jarrod Morris is the owner of a small software company based in Salt Lake City. Their software allows small business owners to see the effectiveness and ROI of their marketing efforts in a visual format. His company, Graphly, creates “Scoreboards” for the business to inform, motivate, and inspire the team at these businesses.
Jarrod shares some of the lessons he has seen helping these companies, as well as a personal “Business Failure” we can all learn from. You can find out more at http://Graphly.io
I had the pleasure to talk to THE most impressive man in Chiropractic, Dr. William Morgan. The very same Bill Morgan who treated the President at the White House… and the Joint Chiefs…and multiple Senators and Congressman.
And if that wasn’t a strong enough resume, he is now President of Parker University, and developed their “ParkerFit” model. Imagine… a blended Chiropractic/Fitness Facility.
Bill is an amazing man with an amazing past and an amazing view of the future of Chiropractic.
There is only one-way Greg Rose thinks, and that’s HUGE. In this special in-person interview, Dr. Rose talks all about how he has thought big and truly chased his dream
Whether it was developing the SFMA, the Titleist Performance Institute, or his current World-changing opportunities, Greg has a simple plan and reveals it in this interview.
He also makes the statement that he has NEVER met anyone who thinks TOO BIG!
Jeff Pelizzaro is a Physical Therapist and the host of the 18 STRONG Podcast. 18 Strong provides information to golfers on a variety of subjects, including how to stay healthy and “Play the 18th Hole as strong as you played the first”. Jeff works weekly with golfers of all levels in his St. Louis-based facility.
Jeff can be found at http://18Strong.com and can be emailed at jeff@18strong.com
Dr. Jason Hulme is a Chiropractor in the greater Nashville area, and has developed what might be the most systematized Functional Movement practice around. With just 1 Doctor (and a lot of trained staff), Jason consistently sees 140-150 patients per WEEK! And, more surprisingly, each patient spends 45 minutes in the office at each visit.
Listen in to find out his secrets to systematizing success.
Nicole Spencer is a consultant and coach to multiple gym owners. Nicole’s amazing success story included launching a gym in a small town in Georgia, where she knew absolutely no one. In just 90 Days, she had her gym at capacity thru smart marketing and great service.
Nicole now runs Authentic Conversion, a service that helps business owners with spreading the message of WHO they truly work with and the WHY of their message. Nicole helps those business owners spread their authenticity to attract the right client.
Nicole can be found on Facebook at https://www.facebook.com/nicole.s.spencer.7
Scott Mills is a Chiropractor based in San Francisco, where he treats patients and hosts the Full Body Fix Blog and Podcast. In this episode, Scott discusses the business lessons he learned while pursuing his “Dream Business”, and having the guts to actually go after it.
Scott has successfully created his perfect business and takes us through the path it took to get there. Find out more at http://FullBodyFix.com
Brad Martineau is the founder of Sixth Division, an agency specializing in helping business owners build systematic businesses that serve their clients at the highest level.
After working with 1000’s of business owners, Brad has observed that the biggest restrictions on business aren’t the products or software's, but it’s the beliefs of the owner. On this podcast he discusses the foundational beliefs that every clinic owner should consider.
Find out more at https://www.sixthdivision.com/
Quinn Henoch is a Physical Therapist and the author of the book “Weightlifting Movement Assessment and Optimization”. He is considered to be the leader in treating Olympic Weightlifting athletes from his base in Orange COunty, CA.
Additionally, Dr. Henoch runs ClinicalAthlete.com, where he hosts workshops and educational events for clinicians all focused on treating lifting injuries.
Paul Gough is a Physiotherapist from the UK who travels through the US to show PT’s and Chiros how to go to a cash practice. His systems help him run 4 clinics in the UK without him there, and his 100’s of US clients sing his praises. Find him at:
Dr. Josh Wagner is a Chiropractor and the developer of the Patient Mastery system. This program helps get Chiropractors their “perfect patient” and helps the patient and the Doctor find value in care.
Find out more at:
https://patientmastery.com/home-2
In this special interview recorded at the Parker Seminar Las Vegas, Drs. Maybee, Raven, and Satterlee discuss their impressions and takeaways from the seminar. They are completely candid and don’t hold back on their impressions and opinions of the Chiropractic profession and it’s current direction.
Jim Edwards is a marketing and copywriting expert living in the backwoods of Virginia. He has successfully marketed Millions of dollars of programs and software from his backwoods bunker. Along with Russell Brunson, he developed the “Funnel Scripts” software that helps clinicians and others to quickly find the “emotive” copy that will get customers to respond. Find out more and watch his awesome webinar at https://funnelscripts.com/signup-now
Ken Reinig is known as “The Insurance Guy”. Ken’s expertise has helped keep ME and 100’s of other gym owners protected from dumb clients, overbearing landlords and sneaky employees. In this interview, Ken gives some real-world tips to save your bacon when running a Clinic/Gym Hybrid.
In all seriousness, Ken knows which policies will actually cover you in sticky situations. He and his team bailed us out of a tight spot once, and he’s the only insurance group I recommend. Ken can be reached at http://theinsuranceguy.com and his funny YouTube video at https://youtu.be/-sowqA0k6bU
Brendon Rearick has been part of Boyle's Strength and Conditioning for over ten years and is a lead instructor for the Certified Functional Strength Coach program. Brendon shares techniques and systems to run world-class training with almost no equipment or space.
Get our FREE 6-month plan to learn about adding a gym to your chiropractic or physical therapy business, to DOUBLE your profit without working more: clinicgymhybrid.com
Dr. Bobby Maybee is a Chiropractor in Portland, Oregon, and the Founder of the Forward Thinking Chiropractic Alliance. Bobby is a force to reckon with within the future of the profession and he talks all about the “dark side” of the Chiropractic profession. He also shares his experience with an early version of the Clinic/Gym Hybrid. This episode is definitely entertaining!
Get our FREE 6-month plan to learn about adding a gym to your chiropractic or physical therapy business, to DOUBLE your profit without working more: clinicgymhybrid.com
“Matt” is a Commercial Real Estate agent in Las Vegas, NV. We can’t use his real name…. Because he reveals all the secrets of commercial real estate in this extra-long podcast. If you’re looking for the absolute BEST info on every aspect of Commercial Real Estate and finding space for your business, don't miss this episode!
Get our FREE 6-month plan to learn about adding a gym to your chiropractic or physical therapy business, to DOUBLE your profit without working more: clinicgymhybrid.com
Sean Masters is the subject of our first “Success Case” showing off a Hybrid Clinic. Sean is the Co-Founder of Tangelo Health in Seattle, an incredible facility that has changed the face of Chiropractic in that city. Sean delves into how to have a wildly successful practice and a successful TEAM of Doctors, Therapists, Trainers, and various other professionals all working toward getting patients better. Find more about Sean on Facebook or at https://www.tangelohealth.com/
Ryan Chapman is the Founder of Fix Your Funnel, a Software and Marketing agency built out of necessity. Each of the software programs they offer were built “In the Trenches” from selling and working directly with clients. Ryan is an expert in marketing and sales, and helps us establish our “Yellow Brick Road” of sales. Find more about Ryan at FixYourFunnel.com
Ryan DeBell of The Movement Fix is a Chiropractor and online educator. He has helped hundreds of Chiropractors and Therapists realize their true dream and create a path to actually achieve it! In this episode, Ryan shares simple methods and tips for you to reach your potential…all from the lessons he learned building a massive online following and a dominant workshop business. Find him at TheMovementFix.com
Jason Glass is a strength coach based in Vancouver, BC. He has successfully run what might be the most profitable gym in North America….in just 400 square feet! His lessons on Small Group Training are applicable for anyone starting up a Hybrid Facility.
Coach Glass is also the host of the Coach Glass Podcast and a Lead Instructor for Titleist Performance Institute in their worldwide classes.
Greg Crabtree is the ONLY Accountant I have ever interviewed… and the ONLY one that ever makes numbers simple. He will help you understand your business numbers, AND he can even tell if you are spending enough on your Marketing, simply by looking at your books. His ideas will help you advance your business through understanding the most important numbers in business.
Tyler Jorgensen is the “BizNinja”, helping entrepreneurs and business owners develop sound marketing strategies. Tyler was the first person to ever introduce me to the idea of a “Value Ladder”. This idea strengthened my business and will help you understand your Hybrid facility's true market potential.
Thomas Plummer is the “Godfather” of the Training Gym. Over the last 40 years, he has helped 100's of clients achieve amazing success in the Fitness business. Thom talks all about what can be achieved in a Hybrid Clinic/Gym setting….and he talks about the meaning of life. I would highly recommend visiting Thom's Facebook page, where his almost daily writings are inspirational, amazing, and action-packed.
Here's a link: https://www.facebook.com/thomasplummer1234
Doctor Kevin Christie is a chiropractor based out of Florida and he also runs the Modern Chiropractic Marketing Facebook group and has the Modern Chiropractic Marketing podcast. Doctor Christie is well versed in all methods of marketing and shares with chiropractors the best methods he has seen after 50 interviews with people in the profession to increase your new patients and have the practice of your dreams.
Listen to Dr. Christie at http://www.modernchiropracticmarketing.com/
Doctor Jeff Langmaid is a chiropractor and the owner of the Evidence-Based Chiropractor. He helps chiropractors stay informed of the latest research that supports chiropractic and also describes a very simple process of growing your business through referrals. Jeff also does a little bit of busting of common myths held by chiropractors and discusses why adding a gym is a simple and easy process to your clinic.
Find more at https://www.theevidencebasedchiropractor.com/
Doctor Blake Kalkstein is a chiropractor based in Baltimore, Maryland. He's been wildly successful with YouTube over the last year and has created 50% more profit in his practice, a practice that his dad started over 30 years ago.His foray into social media is explained in this episode and he gives chiropractors quick tips that they can use to increase their social media presence and win over more new patients.
Blake’s training programs can be found at http://www.chirospark.com/
Doctor Chad Woolner is a chiropractor in Meridian, Idaho who also runs the Chirofunnel Secrets website. Chiro Funnel Secrets teaches chiropractors how to add online funnels to their practice so that they can create 30 to 40 new patients every month. Chad goes into details of how it goes and talks about the funnel that is already in place in your practice. Dr. Woolner also talks about his new project, the Massive Action Plan Weekend.
You can find more info about this amazing event at http://www.chirofunnels.com/map
Rick Mayo is a highly successful expert in the fitness industry and has started Alloy Training Systems. Alloy has helped over 1500 gyms, nationwide and internationally create systems to onboard their clients, create a great experience. In this episode, Rick goes into the detailed step by step plan of how to build the perfect gym onto your clinic and also describes why it's a no-brainer to add a gym to your clinic.
Find more about Rick at https://www.teamalloy.com/ .
Tyler Garns is a marketing expert based out of the San Diego area. In this episode, Tyler goes into the easiest way to scale from zero to millions and describes, step by step, some very simple methods of thinking about your current business. Tyler takes the complex and makes it simple in this episode and it's highly worth listening. Tyler’s company, Box Out Marketing, helps small business owners get more of their life back by automated small tasks.
You can find Tyler and his team at https://www.boxoutmarketing.com
Anthony Renna is a strength coach in White Plains, New York. Anthony has kept his finger on the pulse of the fitness industry and, lucky for you, has visited 43 different gyms across the nation. He will give you all you need to know about facility design. His website will show you video tours of all the facilities.
Visit Anthony at http://continuefit.com/strength-coach-tv/
Dr. Charlie Francis has been a Chiropractor for almost 2 decades. He has built multiple successful offices, and recently, used his knowledge of what patients want to build the Integrative Freedom nutrition program, a fully automated “plug and play” system. Dr. Francis talks about the need to maximize your license, giving patients what they WANT vs need, and even talks about his personal victories and rough spots. This is a great episode for all clinicians.
Dr. Francis can be reached at AskDrFrancis@gmail.com