The Tradigital Talk Show: Recent Episodes
Stefanie LaHart & Sharon Noot
Learn how to market your business and bring in more customers in under 20 minutes! The Tradigital Talk Show explores the crossroads between traditional PR and new media digital marketing. Listen each week for industry-tested strategies to help you market your business. Our hosts are Stefanie LaHart from Boomtown Marketing and Sharon Noot from Noot PR Inc. Two best friends that know it is not just what you say but how you say it that can either build your business or bust it.
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Your social feed needs to be fed consistently or it will die! That's it game over. And you need content that people care about and what to engage with. Today I am going to talk about User Generated Content, our old friend the UGC and I will share what are the best types of UGC for your business, how to inspire your audience to create it and what are the legalities involved in using it.
Watch the full videos on my YouTube channel: https://bit.ly/BoomTownYouTube
Social media conversations are about conversations. They’re supposed to create value and build your community. Keep that in mind with every social media post that you create and not only will you be able to utilize the ideas that I’ve laid out for you here you will be inspire to create new ones of your own.
It can be hard to come up with creative content, to fill your social media feeds. Do you want to know how to create awesome social media posts that will keep your audience coming back for more? And more importantly, get your audience to interact with your content by sharing, commenting, and liking on it. I have 13 Social Media Content Ideas To Create Awesome Posts to share with you in this video.
Today’s show is a social media second. This content originally aired over on my YouTube channel. I get alot of social media questions here so I am going to be sharing highlights from my past shows. If you want to hear and see more, you can find me by searching Boomtown Marketing on YouTube.
http://youtube.com/c/BoomTownMarketing
Email marketing is still one of the best ways to grow your business. So, if you have not been working on building your email list, or you’re still struggling to set one up I can help you get started! I’m going to go over the ways that you can build an email list, not only fast, but free plus show you how to start utilizing it to reach out to your customers and build your audience.
Today’s show is a social media second. This content originally aired over on my YouTube channel. I get alot of social media questions here so I am going to be sharing highlights from my past shows. If you want to hear and see more, you can find me by searching Boomtown Marketing on YouTube.
http://youtube.com/c/BoomTownMarketing
Today I am going to outline the steps you need to take in order to successfully sell you product using social media. I will show you how to use social media to sell your products and services. It takes more than one post on social media to sell your product. You will need a strategy, compelling content and clear cut messaging to convert a view to a sale. I have broken this down in easy to follow steps to show you how to use social media to sell your products and services.
Today’s show is a social media second. This content originally aired over on my YouTube channel. I get alot of social media questions here so I am going to be sharing highlights from my past shows. If you want to hear and see more, you can find me by searching Boomtown Marketing on YouTube.
http://youtube.com/c/BoomTownMarketing
Your social media editorial calendar is a highly effective tool that will help you to create valuable content that will help to build your business. When you first started posting on social media for your business, you probably were really excited and had a lot of really great ideas and interesting concepts that you wanted to share with the world. But what you might have noticed rather quickly, that it was very easy to use up all of your really good creative ideas, and now be stuck wondering exactly what should you be posting on a daily basis on social media in order to build your business.
So today I’m going to share with you the five steps to set up your social media editorial calendar, to help you come up with new and interesting content and to keep you on a schedule so you can get it created in a timely manner and keep that social media conversation going.
Today’s show is a social media second. This content originally aired over on my YouTube channel. I get a lot of social media questions here so I am going to be sharing highlights from my past shows. If you want to hear and see more, you can find me by searching Boomtown Marketing on YouTube.
http://youtube.com/c/BoomTownMarketing
Have you ever watched Mad Men? My dear friend and running partner, Jeff Wilson is one of those original marketing geniuses. Today he is sharing his wealth of marketing knowledge that he has gained from a lifetime of high level advertising agency experience. He has some incredible stories and gold nuggets of marketing wisdom that are as much true today as when he started his career over 50 years ago. You will want to listen to this whole show.
I wish I could say aren’t you glad the pandemic is over? But more than 6 months after I first heard the words Covid 19, we are still in the thick of it. But the Earth is still spinning and people are still trying to run their businesses and plan for the future. So I am eager to share my recent conversation with my friend and PR pro, Jill Hoffman.
Jill has more than 25 years of public relations and integrated marketing experience across a range of industries. She is also a fellow volunteer with me at Angel City Pit Bulls. Where we work together to care for the most adoptable dogs in the world.
Today we discuss PR, pandemics and how to promote positive messaging in uncharted business landscapes.
We have talked about content marketing on the show before.
But today we are taking content marketing to the stage and on the road!
Today we welcome Paul Scelsi.
Paul is the marketing communications manager at Air Vent and author of the new book Grab And Hold Their Attention .
Since 1998 he has served as the Attic Ventilation: Ask the Expert seminar leader, presenting over 800 seminars to thousands of industry professionals across North America. After years of hosting in-person seminars he was encouraged to write a book about public speaking. In the book, Paul shares his insights on how to Stand Out. Be Memorable and Cause Action.
New business opportunities in the cannabis sales industry are opening up across the nation. And while these new businesses are legal the marketing for them is still restricted. Our guest today, Molly Rose is an expert social media marketer in restricted industries and she shares her insights, challenges, and customer building tips on today’s show.
You may have heard the saying that 80% of your profits come from 20% of your clients. You could also say that 80% of your new clients come from 20% of your existing clients. This is commonly called the Pareto Principle. I have found that this is the fastest way to get new clients. When I reach out to my past or existing clients and ask them for referrals or new client introductions, I always come away with at least one new client and 2 new leads from that original inquiry. This is a reminder to myself as much as to you! The fastest way to get new clients is to reach out to my current clients and ask for referrals, reviews, and testimonials.
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Life and business is looking a lot different these days. So for the next few weeks, we are going to be focusing on social media strategies for your business. Today I am sharing tips on how to build a robust and value-packed LinkedIn Company Page. Your LinkedIn Company Page is a place where you can build a community of LinkedIn members who are interested in your business, updates, and jobs plus engage in some top-level networking.
Today we welcome our friend and fellow podcaster, Thadd Sims.
Thadd created Konnekt-000-7 the podcast to discuss mindful communications and how to build positive and thoughtful relationships. He launched his podcast business while working a 9-5 job and recently made it his full-time gig. He shares with us his organic approach to founding community, building a business and creating a t-shirt line designed to spark insightful conversations.
Read the show notes and links mentioned on the podcast here:
http://bit.ly/tts-47-community
Today we welcome our friend and fellow PME speaker, Adam Schaeuble. Adam is the host of the top-ranked health podcast The Million Pound Mission where his goal is to inspire one million pounds of healthy results.
Adam shares his results-driven process for Instagram that he used to build his gym and coaching business while launching a podcast career at the same time. He gives us time-saving tips on how to record one piece of content and then use it in 3 ways on Instagram to amazing results.
Plus he gives us the inside track on using personal voice messages to seal the customer journey deal.
Get more information about everything we discuss in the Show Notes:
Engaging Instagram For Business Growth
Today we welcome our friend and conference pal, Harry Duran. Harry is the founder of Fullcast.co where he empowers thought leaders to amplify their authority through the power of podcasting.
Harry shares his journey from dot com startups and building a mobile app for DJs to growing his podcasting service through podcasts about entrepreneurs. He gives us his tips on creating the perfect audiograms to post on social media and his algorithm tripping secrets for using LinkedIn.
Plus much more on how podcasting can help grow your business.
Today we welcome our friend and fellow social media strategist, Heather Heuman. Heather is the founder of Sweet Tea Social Marketing and specializes in helping brands and driven business owners create a strategy to leverage social media by building relationships with the right audiences. Heather shares her strategy for how to manage multiple social media accounts and how to keep your audience engaged with content, timing and goal setting.
Today we welcome our first guest to the show, long-time friend and personal mentor, Josh Elledge. Josh is the founder of UpMyInfluence and has helped thousands of business owners become high-authority experts that the media and other influencers seek out for partnerships and to promote. He talks about how critical it is to max out your profile on LinkedIn and shares his personal tips on using the social media platform for business building.
It is easier than ever to pay online for business services but are you ever 100% sure your data has been erased when you close the account? Today Stefanie and Sharon discuss privacy awareness for your business service accounts and how to erase your data. Plus Stefanie shares her own story of how she was able to recover an incorrect charge from Paypal.
Today Stefanie and Sharon go way back and examine the effectiveness of blogs and news articles as a way to build authority as well as lasting SEO links. They discuss what makes good content, how to decide on the frequency and the power of commitment.
Do you want your business to show up in more search results? Download your free SEO domination guide at http://www.boomtownmarketing.com
Your main story can be the catalyst for your conversation but knowing how to continue to stay newsworthy and relevant beyond breaking news and product launches can be tricky. This is definitely an area you want to be proactive instead of reactive in all of your social media and PR outreaches.
Do you want your business to show up in more search results? Download your free SEO domination guide at http://www.boomtownmarketing.com
How do you start your business conversation on social media and how do you kick start an account that has been dormant for a while? Stefanie and Sharon dive into the conversation protocol that will help your business enter the social conversation. Plus Sharon turns tricks on the old school party line and gives a free pass to spring makers everywhere.
Do you want your business to show up in more search results? Download your free SEO domination guide at http://www.boomtownmarketing.com
On today’s show, Stefanie and Sharon discuss the perfect social media post ratio to keep your company in the news and what to do with your accounts if the marketing department has disappeared.
Sharon reveals what happened to her client when they decided to end their social life. Plus Stefanie gives top tips on the benefits of social media squatting. Stay tuned!
Do you want your business to show up in more search results? Download your free SEO domination guide at http://www.boomtownmarketing.com
On today’s show, Stefanie and Sharon talk about how industry awards can help to build your business authority. They cover the do’s and don’t of awards and how to spot the imposters before you waste your time or money. Plus Sharon puts Stefanie in internet jail for her past award crimes.
On today’s show, Sharon uses Stefanie’s secure dating business idea as a case study to show how PR works. You need to have a great story to highlight your business. Public relations can help find your story and deliver it to the media.
They cover what good public relations looks like, what to expect from working with a PR person and the steps it takes to get your story in front of the right people. Stay tuned!
On today’s show, Stefanie and Sharon talk about how to use LinkedIn to build your business in a thoughtful and intentional way. They give tips on how to manage your time and what makes good content to share on the platform. The ladies also weigh in on using it for Lead Generation and how this can help or harm your business depending on how you approach it.
Download your free “SEO Domination Guide” at http://www.boomtownmarketing.com
Your business can thrive on the local level with these easy and FREE advertising tips.
In this episode, Stefanie and Sharon discuss the ways that local businesses can take advantage of free local advertising in order to gain customers right in their neighborhood. These paths can work for physical as well as online businesses and are not limited by specific services. Plus, Sharon gives a great tip on how to get free local media coverage while Stefanie shares her tip for aligned networking.
Download your FREE local SEO domination guide at http://www.boomtownmarketing.com
In this episode, Stefanie warms up for her participation in the Social Engineering Capture The Flag competition at Defon27 in August by sharing with Sharon 5 easy steps that small businesses owners can take to secure themselves online. Plus you will find out how this applies to Stefanie’s online dating adventures as well!
Hang on tight! We have a new generation of consumers and they speak a whole different language. Generation Z is the first completely digital generation that grew up with the internet and has never known a time without mobile phones. Think about it, all information at your fingers tips from the time you are born. Pretty weighty stuff. But the good news is this generation is already showing a tech maturity and social savviness that is allowing them to be one of our most creative forces yet. And bonus, they are not seeking validation through filters or likes. Listen to this show to get in touch with the creator generation and learn what motivates and inspires them.
There are many local speaking opportunities that are the perfect place to practice your presentation skills before you hit the conference circuit. If you want to use public speaking opportunities as a way to gain authority and build your business then you need to learn how to create content that is interesting and informative to your proposed audience. These opportunities can take the form of teaching workshops and classes or offering real-world experience type presentations to local community centers, high schools, and colleges. You can also reach out to and present topic discussions to your city chamber of commerce or even local interest Meetup groups. These smaller groups will give you the chance to discover the business topics that people are interested in and give you the opportunity to create a targeted presentation. You need to practice in order to become an effective and engaging public speaker and by putting yourself in front of smaller audiences first you will gain the experience and confidence you need.
You can find more ways to market your business on our website: http://www.tradigitalpodcast.com
One way to not only market your business but also build your professional network is to speak at public or industry events and conferences. This gives you the opportunity to share your knowledge, provide value to your audience, build your authority and also make important business connections. It is important to have a good understanding of exactly what the event needs in terms of speakers, so it is in your best interest to research any previous events and find out exactly what kind of presentation they require. You will be asked to submit a speaker application and outline your presentation as well. Also, most speaking gigs you see at the conference level are not paid placements. Paid spots are always by invitation and include Keynote speakers which are reserved for people that have a strong name and brand recognition. You can expect to also to pay our own travel if the event is in another town. An important note is that you will also not be permitted to sell from the stage as these are not set up as a sales platform. If you are invited to speak at an event and expected to pay for your stage time, that is a whole different area and should be proceeded into with caution in terms of real and expected ROI.
Today we talk about how to find a good and reputable internship that you could turn into a paid position. We talked about what makes a good internship, what you should expect, and, most importantly, how to find one that’s specific for your industry.
In this episode, Stefanie and Sharon discuss what mentorship used to look like in the workplace and what it looks like now. Plus, they discuss coaching opportunities, the value of mentors meeting through conferences and networking experiences, and how mastermind groups fit into all of this. And they talk about the new podcaster event coming up in October 2019, specifically geared toward women called ShePodcasts.
In this episode, Stefanie helps Sharon learn the ins and outs of Twitter for her new clients. From how to get followers to how to build an engaged and informed community, this Twitter tech talk is for anyone that has been wondering if they should be on Twitter. It is the number one social media platform in use by politicians, media professionals and newsmakers around the world. Twitter has important conversations happening every day and it is prime real estate for building your own business authority space.
We discuss the best way to enter the Linked In business to business conversation so you can build your network, share your business knowledge and learn from other people in your industry through posts, groups and native articles. We also talk about how to create an authority building profile page that goes way beyond a standard resume. Sharon has a new client that wants to build authority and we talk her through all of the steps to entering the LinkedIn conversation!
Non-profits are always looking for budget-friendly ideas that will help them to plan, promote and execute their events. There a many free media opportunities that are valuable for the non-profit sector but to get media involved you have to know how to package your even and who to contact for coverage. In this episode, Stefanie and Sharon draw on their personal experiences in the charity sector and share tips about what worked for them in the past and now made even more powerful with social media tools.
If you want your email to actually be read and your links to be clicked thru then you need to know what kind of content will motivate your reader. Your email should be value-packed, so here is how to decide on what to include and what to skip.
Is there a best time to send an email and what are the rules for subject lines that generate reader response? We cover all that and more in this tip-filled show where Stefanie shares how she gets a 90% open rate on a Friday night send. Sharon is skeptical but becomes a true believer when she hears how easy it is to customize for every client.
Email marketing is still one of the number one ways to keep in touch with your customers and attract new ones. Learn some ways to build your list without getting dirty.
You have seconds to capture your audience’s attention. And everyone from marketers to news media know the fastest way to do this is to have a headline that gets the reader interested enough to read more. So whether it is an advertisement, article or a press release knowing how to condense the main point of your communication to a few words is key. You can call it microscript, a tagline, a talking point or a headline, it all serves the same purpose. In this episode, you will hear about Stefanie’s experience learning from the pros on this topic at Podfest Multimedia Expo and Sharon share her past Agency experiences on how to conduct the perfect brainstorming session
How do I know when I need to be on social media, release a press statement, schedule media or launch/relaunch my website? There is a timeline for everything and as a business owner if you do not have an inhouse marketing team then it can be very confusing as to which project is your priority. Sharon and Stefanie can help navigate you through this ocean of need. Plus, find out why Sharon’s office is filled with tarantulas!
Be budget savvy and take a good look at which media outlet will serve you best whether it is to reach a potential customer and/or do general branding. We can sometimes fall for the sexy numbers and think that a big subscription base or a massive social following will be the key to making a sale. But it is better to define your market and really find out where they are most likely to see your message and take action that will make a difference in your ROI. Every business needs a well-defined marketing budget. And if you have not set a budget for your marketing, then we really need to talk!
The news hype can make you think that social media is on its way out and the demographics are dead. Here is what you need to understand – conversation never dies but it does evolve. Listen to this special Solo Stefanie show to find out what how to know what social is here to stay.
When you decide you want to add Influencers to your marketing strategy you must be aware that audience strength is more than just sexy numbers. In today’s show, we discuss how to spot fake influencers and what are the metrics that you need to know in order to make your campaign a success!
The Fyre Festival was scheduled to take place 2 years ago but with the release of two documentaries, we examine what when wrong with the event logistics, how marketing failed and what was the true responsibility of the Influencers that sold the dream to the unwitting public.
Business has its share of ups and downs and some of them are out of your control. But your client wants results and accountability, so where do you turn when things do not go exactly as planned. Hear our host share some real-life case studies of how they turned some challenges into real opportunities! And Sharon starts to believe in the vortex.
Working with an Influencer can sound daunting. But listen to our real life case study to find out how to do it right!
Marketing will help to build your business. You can do these easy tips now all by yourself and get your marketing kicked off right for the new year. No staff, no budget? No problem!
This crazy year-end wrap-up episode touches a little on marketing and a lot on how to get into the vortex for 2019! Stefanie explains the law of attraction to Sharon. And Sharon wishes for puppies.
In this episode, we discuss how to use content marketing as a way to provide real value to your customer while helping them to make a product or service decision. Content marketing has been around for a long time and when done correctly your customer will be receptive to your message instead of tuning it out as noise.
The end of the year can mean a time for creative brainstorming or organizing your business to promote better efficiency in the workplace. Stefanie and Sharon share their own best practices and productivity habits.
Never trust an “Always” or “Guarantee” unless the numbers are there to back to up. Today our hosts, Stefanie and Sharon, get down and dirty dispelling some of commons myths and revealing the dirty secrets marketing pros use to get your budget blown. Hear their top 3 secrets from the social media and PR worlds.
Advertising is definitely not one size fits all and there are many different ways your ad can be delivered. Today we talk about what qualifies as owned, earned or paid advertising. Each has advantages and disadvantages. But the trick is with these models you can’t always control the whole message. So what is a business to do when the advertising campaign takes on a life of its own. This is a great example of how Sharon and Stefanie are able to tie several old and new media ideas together. This is a great show to listen to before the holiday marketing season hits full swing.
What do you do when your reputation is on the line? Social media makes it easy for people to populate an opinion or a story very quickly across the world. Businesses can be challenged when misleading or negative information is being spread and in some cases can lead to serious reputation damage. Today we discuss how to handle business situations on social media when the public opinion is one that has been skewed. Sometimes the larger you get as a business than the larger the target.
Stefanie and Sharon discuss the fallout from the breaking news and lawsuits over the last few weeks that accuse Facebook of misrepresenting their video statistics. How does this affect the worlds of social media marketing and traditional publishing? Listen in to here the experts take on the still unfolding situation.
No budget- no problem. There are free ways to promote your non profit event to local audiences now. We use a local nonprofit as a case study to discuss proper marketing in the local areas using social media and PR techniques. We teach you how by increasing your social proof through reviews, you can generate an audience. You can get this done just with your email list and providing the people a template. Also, you’ll learn how it helps to invest in social media channels to get the word out. Taking you into the how to’s of online marketing for non-profits, we teach you how best to utilize email and social media.
SPIN is a four-letter word that is often frowned upon by PR people. It is basically propaganda where one takes information and manipulating it to benefit them. However, on the other side of the coin, spin actually holds a sweet place in some marketers’ heart. Against popular opinion, it actually is another take on telling the truth in an effective way. So what is Spin? How is it used in PR and social? What are the positive and negative connotations? How to use it to leverage your business?
The advancements in technology and the rise of social media have undeniably changed the landscapes of advertising. Apart from the traditional PR, we now also get digital marketing. Thus, we get these three medias in advertising that neither both have at once: owned, earned, and paid. By distinguishing the three, you will know how to get things effectively done. Get to know the ins and outs of what makes it owned, earned, and paid advertising and how to get the most mileage in your marketing.
People with a great following can become an influencer. This is even more pronounced today with the rise of social media. However, the changes of time have made the definition murkier that it has become a struggle for businesses to effectively use influencer marketing, most especially since everybody now claims to be an influencer. Breaking down the timeline, learn what does it really mean to be an influencer and how should it be used in your marketing plan; plus what is a realistic budget and ROI. Getting all of these together will help not only you and your business but also the entire influencer marketing game as a whole.
Reality has become somewhat distorted in this day and age. We now have virtual reality, augmented reality, and mixed reality. All of these things are among the different labels we have come to interact with our environment and even that longing to escape real life by way of technology. This has undoubtedly affected how we do business advertising and marketing. The marketing matrix gets more complicated with new technology. Here we talk about what each of the terms means and how VR can pump up your conversation rate.