Fitness Pro Mentors Podcast: Recent Episodes
Brandon Green - Fitness Pro Mentors
Fitness Pro Mentors help‘s fitness pro‘s 2-3x their clientele wth our Mentorship. You‘ll grow faster, sell more, make more money, higher retention rate and stop feeling stuck! If you’re a personal trainer or gym owner with a deep love of the biomechanics business, you’ve come to the right place. Est. 2011
Brandon and Fitness Pro Mentors team have helped hundreds of fitness professionals build the personal training business of their dreams. 10k months, opening their gyms and building a personal training team of fighter jet professionals.
Brandon Interviews industry leaders, “Exercise Titans”, for their business building story, wisdom and exclusive trainings.
The Minds on Muscle Show with Brandon and Glen is your 1 stop shop to help level up your personal training business. They give away a TON of incredible information to help level up your business.
The Fitness Pro Mentors Academy helps trainers like you 2-3x their in-person Fitness Professional business in 12 weeks with a fun organic approach to marketing.
Don’t believe us! Check out our student interviews
Join our private community on Facebook for LIVE episodes where you can participate and have access to our 6 Figure Blueprint!
Http://www.Facebook.com/groups/fitnesspromentors
Becoming an influential trainer...these are the skills we used to build our 6 figure businesses!
If you're worried about "bothering" your clients with more communications, you're probably doing it wrong.
Check out this episode to learn about how CAMPAIGNS will solve that problem, and bring in more high quality leads!
Grow Personal Training List WITHOUT SPENDING - Principle of Reciprocation
Learn:
-The best NO COST ways to grow your business
-The Psychology of Influence and how to ETHICALLY utilize it to grow your business
-And MORE!
How We Lost 20 Leads...and Recovered (Best Way to Get Leads AND Grow Your Local Reputation)
How do we learn the most we can? How do we leverage the world to evolve our learning process?
Join us for the conversation!
TEACHING INTERNATIONALLY - How to Get Incredible Opportunities
Learn how Brandon's invitation to speak in Portugal came to be!
Post-Activation Potentation Exercise Continuum - How we use potentiation to work with ALL over our clients!
Social Media Keywords and Being SEEN! Everything you need to know about how to leverage Social Media algorithms for your in-person personal training business!
Henneman Size Principle - Theory and Application in Exercise!
These key principle can help you improve your client's strength, mobility, and quality of life!
Best Marketing? In-Person vs. Online?
Discover which is the best to grow your business, depending on what stage of growth you're in!
99% More Effective Marketing for Personal Trainers... SOCIAL PROOF!
We tell you all the SECRETS to the best ways to gain your clients and prospects trust!
Glen went from 0 hours to stacked in 6 months, charging nearly double what most local personal trainers cost. What are his secrets? Find out on today's podcast!
Evan Peikon is a Master of Physiology and Technology. He's worked with professional athletes, military special operations; and currently develops biosensors for a technology company.
Joe DeAntonis is one of the most interesting personal trainers you know. This master of Anatomy joins Brandon today, and you don't want to miss it!
Tom Purvis, Charlie McMillin, Brandon Green talk all things around the exercise and personal training industry!
Get Better at EVERYTHING! Public Speaking (Trust Us)!
This is the best way to grow and market your business and develop the soft skills that make you invaluable in ANY stage of your career!
If you've been in the fitness industry for over 5 years, you NEED to listen to this podcast.
These 8 things are KILLING your business and client retention.
Nail these and watch your business explode!
This one small, little change, can lead to $1000s-$10,000s of dollars a month in client money!
We've made some big changes to the FPM Mentorship! Listen if you are ready to take it to the next level.
If you aren't BEING SEEN, than your business will be STAGNANT.
Today's episode is all about the importance of being SEEN...and really...this is what marketing your business is all about!
STOP LOSING CLIENTS: Retention Starts on the FIRST DATE!
Upset because you lose clients after their package is up?
Are you frustrated because you don't feel confident in raising your rates?
Anxious because you want to keep the money coming in but don't know where to start?
Join us as we discuss the best tips and mindset you can have to keep your clients in your schedule, for life!
Mario is a master of sales in the fitness industry and he shows you how he helps other trainers close more sales, ethically so that EVERYBODY wins!
Brandon celebrates his birthday by having a roundtable with some other JUGGERNAUTS!
Enjoy!
One of our students, Lewis, generated 4 new clients from one piece of content and playing a sport he loves.
Learn how on this episode!
Why You SHOULDN'T become a TEACHER, but you SHOULD TEACH!
Do you think becoming a teacher is the best way to become a fitness millionaire?
Think again! Join us for Why You SHOULDN'T become a TEACHER, but you SHOULD TEACH!
You want to crush your goals in 2022, and we want to help. Join us as we say Hello 2022, and share how we are going to crush goals!
Are you frustrated that clients work with you for 10 sessions then ghost you?
Are you tired of clients telling you that your worth it, than not return your calls?
Today we share with you the system we have in place to make sure we are delivering on what our clients want, and how simple it is to keep them in your world.
He's maybe the most influential man in Fitness and Exercise, and we got him on for round number two.
Enjoy this interview with the Juggernaut, Tom Purvis
Johnny and Michelle are Chicago's premier exercise professionals. Learn how the dynamic duo grew their business!
There might be no one else who has influenced as many Ontario exercise professionals as Brandon's first mentor: Mario Mavrides.
Enjoy this live, in-studio, interview with the man who set Brandon on the right path,
Kevin is a Titan of Fitness. He is the owner of Inertia Fitness and has 20+ years of Exercise experience.
You asked for it, and so we brought it. We are blessed to have Kassem Hanson of N1 Education joining us today!
One of our students had made some BIG changes to his business that has had him seen fantastic growth, and feel more confident than ever.
This is Ahmed's story!
This might be the most underrated tool for building your business.
It ties together all the skills that make you a personal trainer that can command a high rate in exchange for your services.
By podcasting you will be a stronger communicator, seen as an authority figure, have tons of copy to repurpose, and more!
Join us as we talk all about the insane benefits of podcasting!
"I Need Clients NOW!"
We've got you covered.
In this episode of the Minds on Muscle show we share with you our strategies to help you fill your schedule as soon as possible.
It's not uncommon for our students to get 3 new clients in a week (literally just happened).
Enjoy this episode of the Minds on Muscle Show!
Today I (Glen) interviewed Strata and Fitness Pro Mentors' CEO Brandon Green, and it did not disappoint.
Brandon opens up about how his childhood shaped him to be the man he is today, and how he created multiple businesses that support hundreds of clients in both the client to business, and also business to business world.
Enjoy this deep dive into the brain on Brandon Green!
Humans are TRICKY!
In a digital world, we are losing our ability to effectively communicate with other people, and it's killing your business.
Today we explore talking to humans and dealing with tough conversations about money, rejection, and our own internal dialogue.
Enjoy!
Jason Colleran is the epitome of working hard in silence and letting his SUCCESS be his noise.
He's a gym owner, inventor of the Kinetic Arm, and so much more!
Enjoy this episode of the podcast!
He's a gym owner, author, speaker...he's even had a documentary made about him.
Is there anything he can't do?
Enjoy this interview with Exercise Titan Marc Menga.
Our Student, Norley, quit his day job to be the CEO of his own business!
Learn about his growth and success in this interview episode!
WHAT'S YOUR BURNING QUESTION?
We have hundreds of members in our Facebook group and we've been asked thousands of questions!
Here are the top 5 questions we've been asked (plus one bonus), and our answers to them.
Don't waste all your time figuring it out! Learn from our mistakes as we answer your burning questions on this episode of the Minds on Muscle Show!
One of our students quit his job to purse personal training full time.
Another of our students generated three new clients in two weeks with one technique.
Our last student filled up his two new personal trainers in two months.
Real students, real results.
See what you can learn on this episode of the Minds on Muscle show.
You're wasting your time and money on stuff that won't work and you don't even know it.
It's not your fault, no one ever told you about how to think and reason through growing your business through marketing.
Listen as we show you how to catch yourself in common fallacies and misconceptions that are costing you your precious time, energy, and money!
This week we BUST all the myths that hold personal trainers like you back from blowing your business up like a ROCKSTAR!
One word describes Steve: BOSS. Steve went from leading soldiers in the army, to creating health and resilience in the gym.
We are so blessed to be able interview the titan Steve Van Zandt on the FPM podcast.
Sam Trotta joins us today to talk shop. A titan in his own right, Sam runs multiple exercise businesses and crushes it on the Jjiu-jitsu mats!
The legend is back! Today Greg helps us bust the myths that have been plaguing exercise professionals for decades!
Greg has had a profound impact on the way we see sales we and we are over the moon to have him back!
Today we interview Fitness Pro Mentors' Student Ari Benishai, co-owner of STRONG in Toronto.
Have you ever blown countless hours studying material that you never used again?
What would it be like if you studied EXACTLY what you needed to? You'd find yourself way farther along in your career!
In this episode we share the 5 pillars of being an exercise professional that you have to know, and how to study them so you can make the bank while helping the folks who need it.
Highly technical PRACTIONERS are DIFFERENT! You have skills that can help people look and feel their best faster, safer, and more efficiently than other trainers.
You aren't a common commodity, you offer a high value, high ticket product, and you should get paid for it.
Today we discuss how to use and optimize the tools you already have (and a few more on top of that), so you can help the people that need it, and get paid for it accordingly!
The worst offering you can make to potential clients is being for everyone.
Conversely the BEST marketers write their copy as if they are speaking to one person and one person only.
Join us as we discuss how critical it is to carve out and market to your niche.
Think you're doing everything right to grow your personal training business but aren't full of clients yet?
Wondering why the prospect train ran out of fuel before it dropped of folks to your station?
Today we discuss the 8 biggest reasons (plus one bonus) as to why your business isn't growing.
Blow up your business and DOUBLE your income. Drop by Fitness Pro Mentors on Facebook RIGHT NOW!
"You'll go fast on your own, but we will go farther together." ~African Proverb
This week is all about scaling your business: opening a facility, hiring personal trainers, implementing systems, and blowing up your business.
Enjoy this episode of the Minds on Muscle Show.
What does it take to be the apex CEO version of yourself?
When things get tough, how do you react? What do you do?
In this episode of the Minds on Muscle show we discuss the guiding force that lights our path when things look dark.
Enjoy this episode as we discuss the CEO Avatar mindflow, and it's profound impact on the success of your business.
Brandon interviews Johnny Cooke, an exercise titan out of Chicago who bridges the gap between therapy and exercise.
Brandon interviews Matt Bernier, a long time mentor and teacher to both himself and Glen. You don't want to miss this one.
Charlie is back on the podcast! The titan of exercise is back to discuss all things exercise!
Our colleague from across the pond (Canada-UK Connection), joins Brandon to discuss his experience in the Fitness Pro Mentors Mentorship!
Brandon recounts 6 years of owning and operating Strata! What a journey it's been so far.
You tried using social media for months, were frustrated because it generated no leads for your business, and now you've written it off completely.
Sound familiar?
This week on the Minds on Muscle show we share our secrets of having creating an impact with social media. We cover:
-How to turn Facebook into a lead generation tool so that you can find more clients, which means that you'll be earning way more income!
-Which mistakes almost every exercise professional makes with social media so that you don't make them, which means you get to generate more leads, faster.
-How to nurture prospects so that you don't feel icky about how you connect with them, so that you actually learn to ENJOY using social media.
Enjoy this episode of the Minds on Muscle Show!
Today we're discussing how to write better sales copy so you can get the clients you want which means more money in your pocket and more freedom!
Did you see what we did there? Maybe, maybe not! Catch today's episode on how to write better copy and connect with your ideal client. You won't want to miss this one!
We are BIG believers that COMMUNITY is the best way for long term, sustainable, ethical business growth. We share the "why's" and "how's" in this episode of the Minds on Muscle Podcast!
We love sharing our student's success! Join us as we show what stuff made a difference for our students, and what you can learn to level up your business!
This week, we give 10 reasons that you shouldn't open up your own gym. If you aren't willing to work on these 10 things, then DO NOT open up a gym! Join us for a ride, on the Minds on Muscle Podcast.
Ever lost clients because they broke some unspoken rule and it got awkward? Frustrated because clients ghost you out of nowhere?
Today's episode is all about dealing with those difficult client conversations before they blow up...diffusing that bomb! Listen to some of our psychology and best practices to help you grow your business and make it rain!
Enjoy this episode of the Minds on Muscle Podcast!
Taylor Pleschberger is one of the Mentors and Fitness Pro Mentors. He is a TITAN of growth and a real Nomad. He does a ton of stuff behind the scenes at FPM, and was like you: had to build his thriving business from the ground up.
Enjoy this interview brought to you buy Fitness Pro Mentors.
Brandon has some big news and it inspired today's topic. Enjoy this episode of the Minds on Muscle podcast as we discuss how we plan out our time, and organize our businesses.
We recorded this episode 366 days from our first release. It's been a fun ride so far, and we're looking forward to the podcasts growth!
In this episode we're sharing our top insights and experiences while creating the Minds on Muscle Podcast.
We sat down and we decided we had even MORE to share with you about creating podcasts. Here's part to of How To Start a Fitness Podcast!
From the Fitness Pro Mentors archives, we interview Curtis Clay on building a successful business. Pulled from the minicast, "The goal is sustainable effort over time."
In this episode of the podcast, we discuss how we create the Minds on Muscle Podcast. We share our favorite equipment set ups at all budgets, as well as the process we use for production and creating the final product. Enjoy!
In this episode we discuss the pillars you need to have in place in order to open up your own PT Studio. We touch on aspects of business and marketing that will help you grow you business in a sustainable matter, so that your business can thrive for decades.
From the Fitness Pro Mentors archives, we interview Tom Purvis on building a successful business and so much more.
From the Fitness Pro Mentors archives, we interview Brad Thorpe on building a successful business and so much more.
We interview Fitness Pro Mentor's client Sam Trotta on adding 14 clients to his schedule in 14 days.
From the Fitness Pro Mentors archives, we interview Jacques Taylor on building a successful business and so much more.
In one of our most enlightening videos yet, we interview Jacques Taylor of the Exercise Design Lab. Jacques is an exercise professional and neuroscientist who is constantly exploring the links and limits of the human body and mind as it pertains to exercise. Enjoy this episode of the Minds on Muscle Podcast.
In this episode of the Minds on Muscle podcast, we interview Tom Purvis. Tom is the creator and owner of Resistance Training Specialist education and ExerciseProfessional.com. He sits down with is to discuss all things fitness. In this part one, we spend a lot of time discussing what an Exercise Professional does with their client.
In this episode of the Minds on Muscle podcast, we interview Tom Purvis. Tom is the creator and owner of Resistance Training Specialist education and ExerciseProfessional.com. He sits down with is to discuss all things fitness. In this part one, we spend a lot of time discussing social media and it's impact on exercise knowledge.
From the Fitness Pro Mentors archives, we interview Charlie McMillin on building a successful business and so much more.
From the Fitness Pro Mentors archives, we interview Michelle Amore on building a successful business.
In this episode we had the pleasure of interviewing Michael Petrella, owner of one of the largest exercise machine collections in North America. Michael owns several unique pieces of Nautilus equipment, the company responsible for brining modern exercise machines to the masses.
In this episode we discuss all things exercise machines, and the Colorado Experiment. For those who are unaware, the Colorado Experiment was a unique exercise endeavor where bodybuilder Casey Viator gained back ~45lbs of weight.
Enjoy this fascinating episode of the Minds on Muscle Podcast.
Welcome to part two in our series on communication. In this episode we discuss the techniques and strategies we use to communicate with people on a high level. We discuss techniques like stroke, reverse nurture; and psychological theories like permission theory. Enjoy this episode of the Minds on Muscle Podcast.
In this FitPro MiniCast, we interview one of our mentors, Greg Mack, who is the founder of Physician's Fitness and the Certified Muscle System Specialist Program.
In this first of two episodes on communication, we discuss how we think about it. We share some overarching concepts about how we communicate with friends and clients that we think everyone ought to know. Enjoy!
From the Fitness Pro Mentors archives, we interview Curtis Clay on building a successful business. Pulled from the minicast, "The goal is sustainable effort over time."
Data for dummies! But not really! In this episode of the Minds on Muscle Podcast, we're discussing the different ways we collect information on our clients, and how we use it to get to their goals.
We discuss some of the different techniques we use, like girth measurements and qualitative assessments of motor control, as well as how we collate the information to make sense of all of it. It's all about improving our clients quality of life.
Enjoy this episode of the Minds on Muscle Podcast!
Welcome to our 3rd episode of the Fit Biz series. Today we are talking about the FIST Formula: Find, Integrate, Stay, Train. It's our system from finding new clients to work with, to keeping them as life long clients (ethically and morally)! We cover parts of finding new clients, social media, selling, education, training and assessment. Enjoy this episode of the Minds on Muscle Podcast.
No PAIN, no GAIN...Right?! On this episode of the Minds on Muscle Podcast we examine the no pain, no gain mentality. Join us as we discuss trade-offs of pushing yourself to the max every time, and sacrificing your body for "glory". Enjoy this episode of the Minds on Muscle Podcast!
Welcome to Fitness Pro Mentors! Fit Pro Mentors is Strata's mentorship program that shows you how to earn more money and still love being a personal trainer. In this episode we introduce core concepts of the Fit Pro Model like communication, marketing, the F.I.S.T funnel, and many more. Enjoy!
On this episode we are joined by Neurobiology and Behavior PhD Dr. Mel Davis of Renaissance Periodization. We picked her brain about building habits and got all kind of gems like:
- What are the most important things to focus on when building a new habit
- The foldability of our own self- discipline
- How Dr. Mel makes habit building work for herself
- And more!
Enjoy the wonderful Dr. Davis on this episode of the minds on muscle podcast!
Hi Everyone. In this episode, Glen interviews Brandon on what it means to be a Exercise Consultant, and his view on building yourself into an outstanding Fitness Professional. Enjoy Fit Biz #1!
Hi Everyone. This week we're talking about a topic that doesn't receive as much attention as some of the "sexier" exercise topics...it's grip! We dive into how we think about grip when creating exercises for clients, and some of the physics and our best practices. Enjoy this episode of the Minds of Muscle Podcast.
Hi Everyone! This week, our beloved Ontario gyms open up after lockdown. In honour of how much we love exercise and helping people feel their best, we're discussing how to return to training after a period of reduced physical activity. Enjoy!
Hello everyone! The term "personal trainer" can be loaded term. This week we share our thoughts on some of the experiences we've had when discussing our careers in social settings, and how we are perceived by other professionals. Enjoy!
This week we discuss Post-Activation Potentiation (PAP): the upregulation of muscle contractile ability as an affect of previous muscular contractions. This is a juicy one. Join us as we discuss what PAP is, and how it can be utilized for exercise.
Hello everyone! This one was one of our favourite episodes yet. If you're a returning listener you know that we love THINKING about exercise. If you want to dig into the nitty-gritty in any discipline, you have to know how to think.
Today we discuss errors in reasoning, errors in understanding, and how it has led to some factually incorrect information that's been floating around the health and fitness space.
Enjoy!
Hello everyone! This week on the Minds on Muscle Podcast we discuss our favourite health and fitness resources. We chat about favourite companies, books, tools, and more! Enjoy this episode.
Today on the podcast we discuss how exercise, movement, and muscles can influence pain and other unwanted sensation in the body. Enjoy this edition of the Minds on Muscle podcast.
This week on the podcast we discuss how valuable muscle is as we age, and some of the key reasons why. Enjoy this episode of the Minds on Muscle Podcast!
This week we are discussing the ins and outs of our exercise goals, and how we are going about achieving them. Enjoy this episode on our exercise process.
On this episode of the Mind's on Muscle Podcast were talking New Year's Resolutions...kind of! We discuss our approach to looking to the future, and we fulfill our minds and hearts desires. Enjoy!
This week on the podcast we discuss how we're thinking about sets, reps, and intensity. This podcast isn't an "ends all" discussion, but provides context for how we think about programming sets and reps for our clients.
This week we give an introduction to cams and pulleys. It's rare to find a modern exercise machine that doesn't use of these. Learn how they can manipulate force so you can optimize your workouts.
Hello Everyone! On this holiday episode of the Minds on Muscle Podcast we are answering your questions: Can you explain what cams and pulleys do? What are some Canadian Traditions? How do I stay motivated? And many more! Enjoy!
Barbells...do we need them? In this podcast we discuss the efficacy of the barbell, and the big three lifts: the deadlift, the bench press, and the squat!
Curtis Van Wyck of Curtis Clay Training makes a return appearance on the Minds on Muscle Podcast. Curtis is an exercise professional from Seattle, Washington who owns a successful business where a large number of his clients are athletes. Today, Curtis fields some of our questions about how he thinks about training his athletes.
On this episode, we discuss the educational content that has shaped us both profoundly: The Certified Muscle System Specialist Certification. Listen to why this program is different, and why it helps our clients so much.
This week we interviewed our colleague, Greg Mack. Greg is the founder and creator of the Certified Muscle System Specialist course, and Exercise Professional Education. He is truly gifted in pulling philosophy and understanding from multiple disciplines into exercise, and words can't describe the contribution's he has made to this field.
This week Brandon and Glen discuss what makes practicing yoga a wonderful compliment to resistance training exercise, and the different ways yogis could improve their yoga practices.
In this episode, we lighten the mood a little bit and have a fun podcast. We played a rendition of "20 Questions", asking each other about our favourite movies, exercises, books and so on.
Enjoy!
Today we discuss COVID-19 and Exercise: Why it's important now, more than ever to exercise; and how current laws are impacting trainers and trainees.
Hundreds of years ago, the King was considered all knowing and all powerful. Now we know that Kings are regular people, like you and me. Today on the podcast we are discussing the efficacy of the squat...is it King of the Exercises?
In this episode we celebrate 5 years of Strata Internal Performance in Newmarket. We discuss all things Strata and what Brandon has learned over the years.
Your body is AMAZING. There are so many sub-conscious processes that happen without you knowing all to keep you moving and exploring the world. Today on the podcast, we discuss some of the things that make your body BRILLIANT!
How can we manipulate forces and resistance to best suit the capabilities of our body? Find out today on the Minds on Muscle Podcast.
Having a beautiful garden isn't easy. It's not just about planting a few trees and placing a few stones. It's about choosing the right soil, the right plants, getting the right amount of sun and water. Today on the Minds on Muscle Podcast we are talking recovery for exercise.