BusinessWISE: Recent Episodes

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Workable Solutions to a Prosperous Business

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There is a FATAL ATTRACTION that will cut across your ability to handle time. This is our last episode in this short series on TIME MANAGEMENT. If you have been listening, your time management is probably improving, but this episode puts it all together for you.

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I was recently in communication with an extraordinarily able WISE member who was struggling. Not common for this person at all. I helped him out with this very important and very commonly overlooked data from LRH, and remembered we did an episode on this way back at the beginning of time. We are going to take a short break from our TIME MANAGEMENT series to review it, as it has great relevance to the final episode in this series.

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If you have been following this series of episodes on TIME MANAGEMENT then you have learned that to master time, you have to learn to master the cycle of action. But to master the cycle of action, you need to master something else, and that is the subject of this week’s episode!

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There is one word in the Hubbard management system that, clearly understood and applied, not only puts you at cause over time, it can practically put you at cause over anything. You have probably heard it, but make sure you really understand it.

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This is a series on TIME MANAGEMENT. In it you can expect to learn many disciplines that will help you cause and control time, but this episode contains a “heavy rule” that will not only make an immediate impact on your time management but is also a fundamental to the rest of this series.

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This is the first in a series of episodes on TIME MANAGEMENT. If you don’t have time to listen to it, you probably should. I guarantee that you have bought into some lies on this subject, let’s start off by giving you the truth.

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I cannot think of a more valuable personality trait than persistence. And none is more telling in establishing who to put on your team. And another thing, if you are a little weak on persistence yourself, you may have a hard time realizing greatness. Start cultivating it. This episode will help.

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It is always interesting to hear someone being critical of a group they are leading. If you really look at it, it is so odd that you almost have to double-check your hearing. Who creates the group? The common denominator of great groups are great leaders. What might be the common denominator of poor ones? Let's face it, the better you understand and improve your skills as a leader, the better will be the group you are leading. Listen to this review episode and start honing your skills.

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We started to answer this question in our last episode, ARE YOU IN THE RIGHT BUSINESS?, so let’s consider this as Part Two, where we tie some things together and outline your FIRST STEP in starting any business.

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What is the right business for you to be in, for you to get into today? Is the business you’re doing the right one for you? I think you might be surprised at our answer. But listen carefully, because there are some very important fundamentals from Mr. Hubbard that we are going to cover on this one.

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Are you trying to figure something out? We are going to give you a couple of review episodes that we have never presented together, starting with this one and then we will put up another one in a few days that could be considered Step 2 in solving problems.

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The object of these INCOME BOOSTERS is to give you the certainty that you can always CAUSE income to rise! Sometimes a member tells us that their business is built on “word of mouth,” and this is an explanation FOR why their business is down because “no one is referring” right now. Sort of “it’s all up to fate”. No, it’s not up to fate, it’s up to YOU and how you go about CAUSING REFERRALS!

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I know of no means of generating new business that is more effective, faster, and lower cost than generating referrals. If you master this you will never have a problem with getting new customers, clients, patrons or patients. Learn these five steps well!

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Lots of folks are going to teach you about how to make more money. It’s an important (and popular) subject. Some are excellent, some are harmless, some are kind of dumb. But whatever you learn regarding raising income, you are going to need this BASIC!

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I don’t think I have ever met a business owner who was not interested in “new business”. You want new customers, clients or patients? Let us introduce you to Division 6 of L. Ron Hubbard’s seven-division organizing board and let’s handle the heck out of that!

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I am willing to bet that the description you have given of the Valuable Final Product of your company or business is incomplete. A lack of a complete statement of your VFP and the process needed to get there is probably cutting your potential business in half. Here is the next installment on THE FUNCTIONS OF THE ORGANIZATION.

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This might be of particular interest to residents of the United States today, but there are probably few governments that could not use this formula, and, guess what, it can revive a struggling business as well! AND THE FORMULA IS ONLY ONE SENTENCE!!

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SPOILER ALERT! The fundamental structure of Mr. Hubbard’s 7-Division Organizing Board is BEING-MIND-BODY-PRODUCT. So far, believe it or not, you have been learning all about MIND! Now let’s get started on BODY! A lot of pieces are going to fall into place with this one. Don’t skip it!

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In the current series we are doing on Mr. Hubbard’s 7-Division organizing board, we have alluded to an episode that goes over WHY Division 7 is the first division on the left, not Division 1. This is that episode. And you will find it will not only help you with your business, it will help you with your life!

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We are precisely one third of the way through our series on THE FUNCTIONS OF THE ORGANIZING BOARD. We have recommended to listeners that they listen to earlier episodes on the Org Board while we dig in on specific functions in detail in this series, but let’s make sure you have these basics before we continue.

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OK, this is the last episode covering the “left-hand side” of the Seven Division Organizing Board as researched and developed by Mr. L. Ron Hubbard. These could be the “invisible hats” you are wearing as an entrepreneur that cause you endless aggravation and, worse, could sink your ship… don’t skip them!

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We continue with our series on THE FUNCTIONS OF THE ORGANIZATION, covering functions that L. Ron Hubbard states MUST be covered for the organization’s basic survival. Interestingly, they are functions we commonly see neglected in too many companies. Listen to this episode and decide if they have been neglected in YOURS!

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Our episode on WHEN IS AN ORGANIZATION NOT AN ORGANIZATION has led to requests for further descriptions of the main functions of the SEVEN DIVISION ORGANIZING BOARD discovered and developed by Mr. L. Ron Hubbard. Let’s start 2025 with a series that describes all the VITAL functions of an organizing board, starting with the importance of ORDER.

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Part of the problem you could be having with your business is that you think you have an organization when you don’t. This problem is far more common than most business owners realize. Let’s set the record straight on when an organization is an organization and when it isn’t!!

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Here comes 2025!!! Time to make some resolutions, right? Let’s go! Let’s dream, let’s set some new goals and make some decisions! If you feel like doing that, then it is time to study up on POSTULATES, starting with this episode. If you don’t feel like doing that, you REALLY need this episode!

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You might think of many things that could be the correct answer to the question, “What is your greatest asset in business?” This episode discusses one that you may not have thought of and that L. Ron Hubbard describes as a “highly esteemed commodity”; something that all of us are potentially carrying in our hip pocket and just need to pull out, dust off, and put to good use.

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Some things need reform around here, don’t you think? Few will argue that our government needs reform, from both sides of the aisle. How about your own business? Your family? Yourself? Well, if you are going to create reform, better know exactly what you are doing if you want to succeed. This episode will tell you how.

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How important is your appearance to you? Too important? Not important? How important SHOULD it be to you, ever thought about that? Some think that any attention on appearance is too much, some clearly don’t care about their appearance, and some seem waaaaaaay too interested in how they look. And what about the people who work for and with you? This is actually a rather hot topic these days. Some consider standards of appearance “divisive”. Let’s see what Mr. Hubbard has to say on the subject.

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There are likely hundreds if not thousands of books, articles, videos and audios offering “the secret to success”. We are going to be daring and state that with this episode, we are going to nail what is the TRUE secret to success. See if it resonates as true for you.

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Some of us like to seek out danger time to time. Nothing really wrong with that if you are doing it for thrills or diversion, but do you like going into DANGER simply because of carelessness, oversight or stupidity? Probably not, especially if it means losing your business or your livelihood. Nobody wants to come home and tell the family that they are about to lose their home. So let’s stay out of that condition as much as possible, shall we? And here is how.

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In the immortal words of Bob Dylan: The times, they are a-changing. You better start swimming or you’ll sink like a stone! It could be that we are entering the age of the great awakening. Certainly, there have been many of us working like mad to make it so. But, as we learn from Mr. Hubbard, when order goes in confusion blows off. Now is the time to bulletproof yourself, and this episode covers data from LRH that will show you how!

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We are going to do a short series on being an executive and what one must do as an exec and leader in todays business world as laid out by L. Ron Hubbard. This review episode is a good place to start.

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Most of us can recognize good management. You can see it in the productivity and efficiency of an organization, its appearance, the morale of the staff, etc. Most of us can recognize bad management, and boy, we see plenty of that around! But you might be interested to know there is essentially only one key factor that separates good and bad management, and you are about to learn what that is in this episode.

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Members will often snag on putting together their org board. After years they will still tell me they are working it out. Well, we found a way to cover it in 30 minutes. Let’s see if that helps you create YOURS in 30 minutes as well!

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With this episode, let Mr. Hubbard teach you a simple philosophy that can and will transform your company into a happy and productive team with clientele and customers who can’t stop singing your praises and bringing you their friends and family. Sound too good to be true? Give it a listen.

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My guess is that many of the listeners of BusinessWISE have an interest in becoming wealthy, and many already are. One thing’s for sure, it’s an interesting subject. But what are the essential factors of WEALTH? The better you understand them, the better your chances of getting there.

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Yes, you need to outflow to inflow. But is all outflow equal? Or is some outflow more effective than other outflow? How do you know? We have seen members eliminate their most productive promotional actions, either because they had no way to MEASURE whether they were getting results, or, more commonly, were using the WRONG measuring stick. Learn the fundamentals in this episode.

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Magic is great! We can all use a little magic now and then. And what’s the best kind of magic? Simple magic. Magic you can pick up on in a few minutes and apply right away to make things go better. Well, get ready for some SIMPLE MAGIC!

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What monitors ability? You possibly have a sense that you are much more able than you have a habit of demonstrating. Possibly you have the idea that there is a greater you within you waiting to be unleashed. You know something? There is. You just need to know how to tap into it. This episode will help.

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Evaluating people is arguably your most important survival skill when building a group. You need to be very good at it, especially in a “civilization” as challenging as this one. And of all the characteristics one can use to assess where people are at, the way they talk is the most telling.

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We have started a series on how to evaluate people, but before we get too far into it, perhaps it would not be a bad idea to bring back a very early but extremely popular episode of BusinessWISE on how to DEAL with people better. Incompetent handling can make the best employee a nightmare, so make sure it isn’t YOU driving your team downtone!

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Your most important survival tool is your ability to evaluate others. Bad decisions on people are your worst and most expensive mistakes. Good decisions bring joy and victory! But this is a broad subject, so let’s tackle it quality by quality, starting with COURAGE!

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Some will tell you that money handles all problems. We are not going to attest that that is true or not, but one question might be, what if money is the problem? Well, LRH has the solution. Listen to this episode.

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Whatever you are doing to raise income, adding this one simple element is going to make those efforts dramatically more effective. Try it and see!

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Ron Hubbard has referred to LEADERSHIP as “one of the most misunderstood subjects in man’s dictionary.” It’s time we picked it up again in BusinessWISE. On this one in particular, we hope to hear back from you. Let us know what you think! Write us at info@wiseeastus.org.

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Throughout the timeless past, the triangle has often been perceived as having the ability to focus and amplify energy. True or false, one thing’s for sure, the triangle can be used to express important relationships, and none more important than L. Ron Hubbard’s discovery of the magic triangle that can help YOU to make ANYTHING go RIGHT! Our final and possibly most important episode in this series.

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The last episode of BusinessWISE was entitled BEING CAUSE PART 1. At the end of it we issued a warning that BEING CAUSE PART 2 would not be for the faint of heart, and it isn’t! But this episode contains a datum so powerful, yet so simple, it will put you at CAUSE in virtually any situation. Ready? Let’s go!

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Which would you prefer to be in your business, CAUSE or EFFECT? Do you like hopefully peering at the appointment book to see how busy you are going to be, or would you just be able to CAUSE business when you want it? Do you like being the effect of incompetent or unethical personnel or do you like the idea of being able to MAKE great employees? You CAN be cause in ALL areas of your business, and this episode tells you how!

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Do you know, without comm lag, what condition your business is in? Do you know the steps of the formula for that condition? All of them? Do you DO the steps of the formula, ALL of them? If your answers are a bit vague, chances are you are struggling a bit with this subject. This episode could change all that. Give it a go!

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If you cannot sell yourself, your product, your service, your ideas, you are not going to get very far in business or in life. But “sell” can mean different things to different people. To some, it is a game of deception, but to the sincere and the powerful, it is a game of enlightenment. And if you are going to enlighten, you need to know these four steps.

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Why? Why does one struggle with their business? Why does one have problems with expansion? Why? In this episode, L. Ron Hubbard gives you that WHY, and I’ll bet you dollars to donuts, it’s going to surprise you, because you may think you know the datum, but have never evaluated its correct importance before.

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Do not, do not, do not underestimate the importance and power of PURPOSE either in building a business, reviving a failing business, or building a life. We have done several episodes on this subject, but here is a new look and a vital connection that you may have never heard before and which could have a dramatic and positive impact on your success. Let us know if it does!

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Episodes on raising income are always popular. Regard this episode as a FIRST STEP in raising income. If you follow BusinessWISE you may think you know the answer, but I think you are going to be surprised.

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With a title like HOW TO HANDLE GROUPS, this episode had better deliver some powerful fundamentals. Check it out for yourself! I think you will agree that the ability to handle groups all starts with these basics.

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This was a very early episode of BusinessWISE, and perhaps one of our most popular. But despite its importance to every entrepreneur who needs to be cause over their income, we have never reviewed it. Better late than never!

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I am sure you have heard of a “turnaround specialist” before. Perhaps you have wondered what their techniques are for “turning around” a struggling business. I know I have. Well, it turns out their techniques are not that great and not all that survival. On the other hand, L. Ron Hubbard has a winning approach that DOES work, and where EVERYBODY wins! And it’s simple! Learn about both of these styles of “turnaround” in this episode.

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We are about to launch a campaign to make every listener of BusinessWISE a showcase of the power of the Hubbard management system with superlative organization, a loyal and dynamic staff, and booming stats. Are you in? Let’s start with a review of this first and vital lesson.

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Why do governments start taking savage, oppressive actions against their own people? Why might you sometimes feel like you are going to take a battle axe to the people you generally count upon to carry the organization? There is a reason, and once you learn it, you will no longer be the effect of it.

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We think you are really going to love this episode! The toxic customer is probably a bigger factor in your successes and your failures than you realize, and these truths may very well make you feel a lot better about your business, your staff, and your life in general.

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This being an election year, we thought it might be a good idea to devote a few episodes to LEADERSHIP, starting with this one on the essential qualities needed in a leader.

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We have discussed the relationship between Art and Management before in BusinessWISE, but this stable datum on the Aesthetic Wavelength is very likely to going to change the way you view your business, and will unquestionably raise your level of success.

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Looking at the number of downloads in the first week of our episode on THE ANTI-SOCIAL PERSONALITY, this is a hot topic! I hope this episode on the attributes of the SOCIAL PERSONALITY is at least as popular, because, frankly, this one is even more important for your success and expansion, not to mention the success of this current civilization.

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When you consider all the technical skills you have already learned from L. Ron Hubbard and any skills you may learn from him on the future, which do you think he considered to rank the highest? This episode could be the make-break in your business, and even in your life.

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One more episode on the Org Board before we move on. This episode simplifies the subject of organization overall and is absolutely critical to any of you who are coping and having a rough time figuring out how have a business and a have a life at the same time. Do you want a LIFE? Listen to this episode.

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You are not going to get very far with the Hubbard management system without an ORGANIZING BOARD, or what we familiarly call “The Org Board”. There is probably no single tool that solves more problems for an entrepreneur than this one. Hiring, training, promotion, production, expansion, even statistical management and conditions, depend on you working out your org board correctly. So lets review our episodes on this subject and put them all together.

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It is very, very possible that your problem with HIRING is actually NOT HIRING!! If you skip this one, you will continue to be baffled not only how come it is so difficult for you to hire effectively. It also explains the company that can’t seem to get past one or two employees. THIS IS AN IMPORTANT ONE!!

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Ask any entrepreneur what areas of business they are having difficulty with, and the subject of hiring is going to come up on top or in the top three, especially in these past few years. Well, you don’t need to be the effect of that. Like most things, Mr. Hubbard breaks hiring down into simplicities. We are going to devote two or three episodes to this subject, starting with this one.

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We have been doing a series of episodes on dealing with people; a pretty important subject when we are talking about groups and building organizations. An important question in all this would be: What motivates people? And how do you motivate yourself? Here is a review episode that covers this important subject.

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Do you have to be tough to be successful? The answer is unequivocally yes. However, there are gross misconceptions about what being tough really means. Find out what L. Ron Hubbard has to say about “tough”.

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The next few episodes of BusinessWISE are going to be devoted to effectively dealing with others. Let’s start with this review episode as an important foundation to the coming series.

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One of the most important things to understand about PR is that it can be used as a defensive weapon and also for offense. But using PR for offense is probably not what you think, and handled incorrectly can BADLY backfire! Better listen to this one.

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PR is one of the most valuable tools you have in achieving success. It is a PR world. If you have big goals, it is unlikely that you will achieve them without expert use of PR. But the subject is booby-trapped, frankly, through a missing ingredient that PRs are not generally taught which can make nitroglycerine safe to handle in comparison!

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This is a review episode. While we try to make every episode of BusinessWISE stand on its own so a listener can benefit from one chosen at random, when going in depth in one aspect of the Hubbard management system, there are fundamentals that should be well understood first. We are devoting several upcoming episodes to the vital subject of PUBLIC RELATIONS. Many think they understand it but don’t. Make sure you do by listening to this episode!

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Last episode we spoke of the power of postulates to create POSITIVE effects, with this episode we go into the NEGATIVE impact of postulates, and the magic super-power you can develop that OVERIDES them!

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If you have been listening to recent episodes you have picked up a thing or two regarding POSTULATES and their impact on YOU, but what is the impact of your postulates on OTHERS? Be prepared to learn a little MAGIC!

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Success without effort! Now that sounds awesome! Let’s learn all about it in this week’s episode!!

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Well, here we are, at the beginning of a brand-new year! Now is the time when most of us take stock of our dreams; what are our RESOLUTIONS for the future? L. Ron Hubbard was the greatest researcher of them all on the subject of THOUGHT, and since a resolution is ultimately a thought, there is much we can learn from him on this. Let this episode help you along with forming and KEEPING your resolutions this year.

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This episode completes our series on L. Ron Hubbard’s discovery and development of the CONDITIONS that all things operate in, and the formulas one can take to reliably move from one operating state to the next one higher up. This may be the most important episode in this series, and thus a fitting wrap up to this subject as we close out 2023.

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Well, the Yule season in the Northern Hemisphere shares celebration with many of the great civilizing movements on this planet and is generally regarded as a time to remind ourselves of the desirability and magic of peace and goodwill amongst humans. Interestingly, within these concepts and celebrations lies the key to true success and happiness. Let’s take the opportunity to look into this!

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Though Power Change is the “lazy” formula, and perhaps the easiest of all the Conditions Formulas to do, when violated, and it gets violated OFTEN, one quickly finds oneself in the disastrous nosedive of DANGER! But it can be repaired. Learn how with this episode

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Of all the operating states of existence, or CONDITIONS, as Mr. Hubbard describes them, there is a one that is a gift. If you are lucky enough to receive this gift, don’t blow it by applying the wrong formula! Learn what it is and what the steps of its formula are before you fall into a common pitfall.

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We have covered all the earlier conditions and their formulas up to POWER, and we have thoroughly defined it. The time has come to cover the POWER FORMULA so you know what to do when you get there!

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Africa is rapidly becoming the CONTINENT OF LIGHT. The changes occurring in Southern Africa will soon impact the world. Out of respect and appreciation for a study group there that has been listening to BusinessWISE we decided to do a special episode for them on SUCCESS, but we hope all listeners will find it useful and interesting.

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There is one more definition of POWER you need to understand before we move on in this continuing series on Mr. Hubbard’s discovery of the CONDITIONS and their FORMULAS. This is Part 3, so make sure you have covered the earlier two episodes as well before we move on to the POWER FORMULAS. Know well what you are handling, and you will find that POWER is actually quite simple to attain and maintain.

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There is much to know about POWER. Many who think they understand it best are the first to lose it; their career, their business, or even their lives ruined. You need to understand it thoroughly to attain it and, just as importantly, to maintain it. This episode will connect many dots as you see the relationship between power and several other factors of existence.

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Very soon we will be covering the formulas for the highest operating state there is: the top of the scale of conditions, POWER. But this is a good place to cover a fundamental that applies to POWER in particular and has considerable application to ALL the conditions and their formulas. You can know and apply your formulas pretty well and still have a miss if you skip this important lesson, ESPECIALLY when we are talking about POWER.

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In our continuing series on Mr. Hubbard’s discovery of the CONDITIONS and their FORMULAS, we arrive at last at the highest operating state there is- POWER! But power is also one of the least understood concepts in the English language, so let’s start by making sure we clearly understand what power IS before we start getting into its formula. It’s going to take a few episodes to cover this important subject properly. Make sure you tune in to all of them.

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AFFLUENCE is the most dangerous condition there is. When you blow it, it’s not nice. But thankfully there is a way to fix a BROKEN AFFLUENCE. You are supposed to be able to learn from your mistakes, aren’t you? Well, this episode will show you exactly how.

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Before we leave the condition of AFFLUENCE, realize that there is ANOTHER Affluence Formula, and that is the formula for when the affluence is of FORWARD ACTION, not only FINANCE or money. So, if POWER has been eluding you, this could be what you have been missing.

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AFFLUENCE! You finally find yourself in affluence. You are one condition away from POWER. But AFFLUENCE is the trickiest of all the conditions formulas, and if you don’t handle it correctly, the ride down can be as painful as the rocket ride up is exhilarating. The route to POWER is through AFFLUENCE, learn it well.

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Would you like to know how to get into AFFLUENCE quickly and easily, without sweat? Sorry, wrong podcast. There seems to be a bunch of guys out there who claim they can teach you that. But what you can learn in this episode is a SUREFIRE way to get there, for real. And it doesn’t have to take a long time. It is more a function of ACTION than it is of TIME, anyway! Just do this formula, and you’ll get there soon enough!

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Before we leave the condition of NORMAL OPERATION, there is something that is very, very important for you to understand fully, and it is something that has important application to ALL of the Conditions, as well as to life and your own prosperity and happiness. This is of such importance we have designated this as a SPECIAL EPISODE. Don’t skip it!!

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We arrive at last at the condition of NORMAL OPERATION; the comfortable condition with the “easy” formula. Well, yes, the condition is comfortable, and the steps of the formula ARE simple, but the NORMAL FORMULA is not just easy to do, it is easy to violate. Learn all about it in this week’s episode.

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While most of us are familiar with the EMERGENCY FORMULA, there are a couple of points that should be expounded on.  These points mean the difference between the coming out of EMERGENCY for real and arriving at the comfortable (at last) condition of NORMAL OPERATION or NOT!

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Just about anyone who has studied the Hubbard Management System is familiar with the EMERGENCY CONDITION and its FORMULA, and they usually think they know it.  But listen to this episode because there is a point or two that gets commonly missed that can keep you from getting all the way through that condition and comfortably into NORMAL OPERATION, the next condition up.  You’re almost there!

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This is our third episode on DANGER in our continuing series on the CONDITIONS and their FORMULAS.  Covering Danger would not be complete without going over what Mr. Hubbard calls the FIRST DYNAMIC DANGER FORMULA; this magical formula as it applies to the INDIVIDUAL who is in a Danger Condition.   Make sure you don’t skip this one!

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There is a peculiarity about the DANGER CONDITION and its formula that you better know about if you are ever going to make it to POWER!  It could also explain the troubles you have been having in forming up your organization or any part of it.   Don’t consider you know all about DANGER if you don’t know this!

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No matter how excited you are as you come out of non-existence with a new position or a new business, you are going to hit the CONDITION of DANGER.  That is inevitable and you have probably already experienced this, maybe without realizing it.   One can also fall backwards from success into Danger.  However you got there, learn to recognize it and the exact steps to get out of it.

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It is rather interesting that L. Ron Hubbard found that it was necessary to write an EXPANDED version of the Non-Existence formula.  There is a reason for this as you will soon discover when you listen to this episode.  Stuck in your business?  Overworked?   In trouble?   You are about to find out how come.

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We leave the lower conditions to start on the higher conditions, starting with Non-Existence.  But be aware that this operating state you are “living on the edge”, and so are any of your teammates or employees who are in this condition. Misapply the formula, and many people do, you find yourself right back in the lower conditions. It goes for a person and it goes for a business.  Pay close attention to this one.

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With this episode we come to an operating state that many of us are all too familiar with from many angles, and that is the condition of LIABILITY.   To understand liability, it is helpful to understand what a FRIEND is.  Let’s see how you do with this one.

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With this episode we come to an operating state that many of us are all too familiar with from many angles, and that is the condition of LIABILITY.   To understand liability, it is helpful to understand what a FRIEND is.   Let’s see how you do with this one.

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We interrupt our continuing series on the CONDITIONS with a special “double feature” marking our 200th episode of BusinessWISE!  We decided to take this opportunity to feature 10 ELEMENTS OF SUCCESS we have found in common amongst all the greatest and most successful people we have had the privilege of knowing and working with these past many years. 

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It would not be cool to leave our discussion on the condition of DOUBT without addressing the possibility that some will HANG UP on Doubt and not be able to come out of the condition despite their efforts to do the steps of the formula. Mr. Hubbard gives two reasons why this can happen. Let’s make sure you know what they are.

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Maybe you can easily figure out when YOU are in the condition of DOUBT, but can you recognize the condition in others?   It is not as straightforward as you might think.  But there are telltale indicators, and if you miss them, YOU might end up  being the one doing the formula.

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One cannot single out any condition as more important than another; they are all vital to survival and success.   But the Doubt Condition and the Doubt Formula have aspects to it that make it very, very valuable in day to day living and many miss this point.   Catch the next episode in our continuing series on CONDITIONS.

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In our last episode on the ENEMY CONDITION, we mentioned that we might have one more discussion on this before we move on.  Well, this is it.  Let’s look at how you can potentially be an enemy to YOURSELF and how that dramatically influences your opportunity for health, happiness, and success.

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The Conditions and their Formulas are a scale monitoring success and survival, with one condition leading to the next and the final steps of one formula naturally leading to the first steps of the next.  We are tackling these one by one, starting from the lowest and working our way up.  In this episode, we discuss the condition of ENEMY and the one step that brings you OUT of that condition and into the next higher one.

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We come up from treason and approach the condition of ENEMY.  This is a condition too many people find themselves in with regards to THEMSELVES, never mind their GROUP.  But before we get into it, let’s make sure we are clear on the relationship between Basic Purpose and being YOURSELF!

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In this episode we are going to spell out 7 vital things to know about L. Ron Hubbard’s discovery of the CONDITIONS OF EXISTENCE and the delineation of their FORMULAS; the step-by-step sequence by which one rises into higher and higher states of operation.  If you have ever had difficulty with conditions, this episode will sort you out, and it is also an excellent introduction to the subject

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Ever felt betrayed?  If you are following our series on the CONDITIONS and their formulas, you are ready to learn about a condition all too common in today's society, TREASON.

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Buckle up because we have just launched a sequential series of BusinessWISE episodes featuring L. Ron Hubbard’s discovery and delineation of the CONDITIONS and their FORMULAS!   In the last episode we tackled the well-known CONFUSION FORMULA, handling the condition of CONFUSION.  Less well known is the Confusion formula for GROUPS.  If your group is in this condition, you won’t get very far until you have learned this vital formula!

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Listeners have been asking for a series on what L. Ron Hubbard refers to as THE CONDITIONS, the different states of existence that any group or being finds themselves in at any particular moment.  Understanding the conditions and the FORMULAS that Mr. Hubbard discovered leads to a steady ascent UPWARDS in these operating states and is critical to your success.  Let’s start with the lowest condition there is, CONFUSION, and go upward from there.

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On what does your survival in today’s business world depend?  It goes without saying that the better you understand and apply the Hubbard management system in your enterprise, the more you will assure your prosperity and expansion.  But there is another factor to remember, and so we take this Memorial Day to remind us of it.

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One of the most common questions we ever deal with is “how do we get good staff?”, or not even begging the question but simply stating, “you can’t find good staff!”  If you want elite staff, and who doesn’t, you need to have an elite organization.  This episode shows you how to build one.

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I recorded this on Mother’s Day, so I think it only fitting we visit the subject of motherhood as it influences our lives, our enterprises, and our world. 

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There are a number of important tie-ins in this episode.  A simple article from Mr. Hubbard with so much in it.   Would you like to know where staff mutinies, large and small, come from?  Would you like to know how come your employees (or your kids) turn around and commit harmful intentional acts?   Would you like to know the key to happiness as a leader or business owner?  Would you like to know the simple philosophy that will boom your business and raise the morale of you team out the roof?   You would?  Good, then this is the episode for you.

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We have all been told at one time or another to “face reality”.   But how about we change reality instead?  That is the subject of this week’s episode.

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These past several episodes of BusinessWISE have had the purpose to make you bulletproof, in fact we almost called it the “bulletproof series”.   This one is designed to teach you how to stay out of trouble.  Listen to it and give it a try… let us know how it works for you! 

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Look at any problem you have in your business, your family, even with yourself, and you will be able to isolate a common denominator to them all.  The good news is that the resolution to these problems all have a very simple starting point, which you will soon discover for yourself. 

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The intent behind every episode of BusinessWISE is to give our listeners something they can USE immediately to bring about expansion and success.  Well, this might be one of the simplest “rules” we have ever relayed to you, but none have been more powerful.  Try it for a week and see what happens!

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There are FOUR CATEGORIES of products.   Lack of knowledge of these four categories causes their neglect, and their neglect tells you all you need to know about any difficulties you are having with your business.  See if you can work out which ones are the trouble spots for you!

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Crazy world right now, isn’t it?  Lockdowns, inflation, compromised media, crime, drug issues, environmental issues, a gloomy prospect on the economy with banks failing, and what’s next?   You!  You as a stable point of survival and expansion! You bulletproof, armed and armored with the know-how of prosperity and ethics in the face of whatever comes.   Here is one of the most fundamental lessons in that journey to invincibility. 

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Everyone is looking for it, but how many find it?   Happiness.   Maybe you think this is one you can skip.  Who needs a talk about happiness?   What’s that got to do with running my business better?  You’ll see.   This one isn’t just a game changer, it’s a life changer.

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What would constitute the greatest gift you ever received?  I am sure you can think of many things.  What would you say if you were told that the greatest gift of them all has already been given to you? What would you say if you were told that this gift is sitting quietly on a shelf, within reach, and all you need to do is recognize and accept it?  That would be pretty good news, don’t you think?  Well, listen to this episode and discover that it's all yours. 

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We have covered L. Ron Hubbard’s ADMINISTRATIVE SCALE OF IMPORTANCES, the ADMIN SCALE, one of the most important and embracive tools in the Hubbard management system, thoroughly over 21 episodes.  It is time to conclude this series with a summary and some final words on the subject.

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Here we are on the last level of the Admin Scale, a level that stands alone and is highly unique from the others, but is, of course, tightly related.  You can come all the way down the Admin Scale doing just beautifully and blow it entirely at VALUABLE FINAL PRODUCTS.  Find out why and how to avoid this by understanding fully its relationship to the other levels.

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We now come to the final level of the LRH Admin Scale-  Valuable Final Products.  The word “product” is so important that the third episode in the history of BusinessWISE was devoted to its definition, which most members actually have slightly wrong.  Maybe only slightly wrong, but wrong enough to wreck their business!  Before we publish a fresh episode on Valuable Final Products, you should review this one.

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There are no two levels of the Admin Scale more integral to each other than STATISTICS and IDEAL SCENES.  Wrongly work out a statistic for an activity and it will not only make your Ideal Scene almost impossible to attain, but it will also drive you in the opposite direction! No matter how far you have come with your own admin scale, you will be lost without the information in this episode.

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There are a lot of wrong ways to manage.  Has anyone noticed this?  Look around and one can easily spot mismanagement on a small scale, like a family or small business, all the way to a huge scale like the governance of countries.  There is a right way to manage, and it's pretty simple.  Learn about it in this episode.

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We come to a level of the Admin Scale, IDEAL SCENES, that, amongst other things, has been made complex to serve those with vicious agendas.  You will learn about that.  In fact, it is a simple and beautiful level vital to one’s ability to analyze and correct one’s group or any part of a group; a family, a society, or even oneself.

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We are continuing our series on L. Ron Hubbard’s discovery and delineation of the Admin Scale with our second episode on ORDERS.  However, we are also going to introduce you to a word that is not broadly known even amongst those quite familiar with the Hubbard management system, but it is a concept that is just as critical to your success as more familiar terms like “statistics” and “org boards”.  Be sure to give it a listen.

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Is there a technology for issuing an order?  Really?  You mean there is more to it than just cutting loose when you feel like it and getting sulking looks and non-compliance in return, or cheerful, blank “Yessir’s” that don’t result in anything, or “compliances” to what was ordered that are not what was asked for?   Yes, there is something to this subject.  We counted up twelve points from Mr. Hubbard, then found a bonus one at the end.  Enjoy!

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The thing you want, let’s presume, is a bright, lively, smooth-running team with initiative shining and production flowing.  What you don’t want is a dull group with a “squad mentality” with everyone waiting for orders.   ORDERS is probably the most USED level of the ADMIN SCALE and possibly the LEAST understood.

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Learning is not just about listening, it’s about applying.   To apply successfully, one must practice.  Welcome to the first episode of its kind in BusinessWISE, and may well be a first in podcasting history.  This is a critical episode in learning to USE programs and projects to achieve your goals.   Let us know how you do with it.  We are very interested.  If it’s a hit, we will do more like this.

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You have come a long way if you have come this far in your study of the ADMIN SCALE.  If you have been applying what you are learning, it is certain that your life is improving and your prosperity increasing.   But you will still step into a tangle if you don’t understand what a PROJECT is, how it relates to the rest of the scale, and how to use it to achieve your goals.

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We are entering a new year.  Many of you will take this opportunity to make resolutions, but many will not keep them.  There’s no reason you shouldn’t, but you must understand that a resolution is fundamentally an idea.  If you can master the IDEA, you can master ALL.  Listen to this episode and start mastering the IDEA.

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We interrupt our series on the Administrative Scale of Importances to bring you a special episode of BusinessWISE to impart to you not only a seasonally appropriate message but what L. Ron Hubbard has defined as possibly the greatest secret in this universe. Feel free to leave us your comments and your own holiday message, and may the light of love and truth grace your days during this special time and into a glorious future!

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We have been covering PROGRAMMING, the fifth level of the admin scale, over the past three episodes, but there is no way we can move on from programming without covering these 6 vital points.  While we have PLANNING in the title, this is actually our last episode on PROGRAMS and should put it all together for you. Don’t skip this one!

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Programs.  Members sometimes look upon them with a touch of disdain.  So orderly!  So disciplined!   Sounds like a lot of work!   Do I really need programs? Not really, if you want your business, your career, or your life to be a meandering mess and your goals only vaguely achieved, I wouldn’t bother with programs.  On the other hand, if you are serious about attaining your goals and making your dreams a reality, programs and targets could easily become a way of life!

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Programming is the bridge between planning and action.  You can dream, you can plan, but if things don’t get laid out in detail and step by step, the indefinite quality of what you are doing is going to lead to indefinite results.  So, know your programming!  We are going to do a couple more episodes on this subject, starting with these 12 rules.

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With this next level of the ADMINISTRATIVE SCALE OF IMPORTANCE or Admin Scale we reach the threshold of ACTION and DOINGNESS.  Before we dig in on the level of PROGRAMS let’s make sure we have cleared up this vital subject of CAUSE; what it is in the context of the Admin Scale as well as a surefire technique to becoming MORE cause!

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Once you have established GOALS, you know where you want to go.  Once you have established the PURPOSES you have the why’s and wherefores of the activities needed to get you there, and with POLICY you have set the workable guidelines.  But you still need to figure out how to get there!  If you don’t have that you don’t have much. You still need a roadmap, and that is your PLANNING, the fourth level of Mr. Hubbard’s ADMIN SCALE.  This is our final episode on planning and the most detailed.  You may have to listen more than once.

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Let’s say you are a one-man band, or you are simply planning out your own career, or you have a small business with just a half-dozen employees.  Do you need such a “high-flown” concept as a STRATEGIC PLAN?  Isn’t that just for big corporations or governments? Nope.  If you have GOALS, if you have PURPOSES, you need a strategic plan if you want to get there, period!   But don’t get the idea you need three years of college to create one, or have to hire a specialist to lay one out for you.  It’s much simpler than you think!

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I guess one could say that “planning” is just something humans do, and everyone sort of instinctively knows or learns how to do it.  You think so?  Well, maybe everyone does it but judging from the number of failed plans around, I don’t know that they do it very well.  Don’t be one of the casualties!  Learn the basics of successful planning!

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All episodes of BusinessWISE are intended to stand on their own, and this one is no exception.  Optimally, though, listen to Episode 43, Volume 3, our last week episode entitled POLICY V.S. COUNTER-POLICY, and then listen to this one.  But if your group is verging on the chaotic or just plain inefficient and disorganized, and there are a lot of dropped balls around, then this is the episode for you!

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Believe it or not, the joy, liveliness and productivity of your group stems from sound, authorized policy, and the source of insanity in your group stems from illegally set, random, counter-policy.  Sounds good, but as you read this, you might wonder what the heck we’re really talking about.   You are about to dig into one of the most important subjects in all of management, POLICY!

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This is episode four of our series on L. Ron Hubbard’s phenomenal discovery and delineation of the ADMIN SCALE.  In the last episode, we discussed PURPOSES, but no discussion on that subject would be complete without describing and providing the solution for FAILED PURPOSES.  If you want to achieve anything worthwhile, you better learn how to deal with FAILED purposes, or you probably won’t get there. 

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This is our third episode on Mr. Hubbard’s ADMINISTRATIVE SCALE OF IMPORTANCES, and in this one we tackle the all-important subject of PURPOSES- CLARIFICATION OF.  This is a hidden factor that means the difference between success and failure for any of your executives or employees, and even for your entire organization.  Don’t underestimate it!

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This is our second episode on the ADMIN SCALE.  We start with the first in sequence and the MOST IMPORTANT level of the scale; the level of goals and goal making.   This point is make or break as far as your dreams are concerned.  It’s the difference between you having a thriving, booming, expanding business and a game that is YOUR creation or being anchored to what may have started as a dream but is now more of a “way to make a living” and even a trap, for you and all concerned.

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No topic has been more requested than an episode on L. Ron Hubbard’s famous “Administrative Scale of Importances”, or “Admin Scale” for short.   I can’t blame you for that, one could almost describe it as the backbone of the Hubbard management system!   But it is a pretty big subject, so we are going to have to cover it in sections.  Here is Part One!

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If you have been listening to BusinessWISE, you are probably aware that we put a lot of emphasis on the definition of terms.   One term you better fully understand is the word “entrepreneur”, especially if you are or are trying to be one.  You’re about to discover that there is more to this than you thought.  In this episode you will learn Mr. Hubbard’s thoughts on the entrepreneur, and how they are the only secure ones in today’s society.

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Income is of intense interest to most members, isn’t it?   So much so that those BusinessWISE episodes that focus on income we make sure to designate as INCOME BOOSTERS so you can easily dig them out of the archives.  This week’s episode is certainly an income booster, and one could almost describe it as a vital one that underlies all others.  Give it a listen and you will find out why.

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Every now and again we are forced to speak to you in expletives.  I’m sorry, there is just no way around this one.  We have chosen this celebration of Labor Day to discuss a critical subject using language that at the very least can be counted on to get a few disapproving looks.   Too bad.  In for a penny, in for a pound, we like to say around here.  Let’s see how you do with it!

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This is the episode l wish we didn’t have to do, but we do.   If you are going to build and administer an organization, or many organizations, if you are going to lead in any quarter of society, or if you just want to get along in life, you better know about the criminal mind.  Listen to this episode as though your life depends on it, because it might. 

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Almost any real professional will tell you the same thing: high-level skill is acquired only after one masters the fundamentals of the subject.  But Mr. Hubbard discovered a fundamental that underlies all the rest.  Start with this one, and there is nothing you can’t handle.

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How many great executives do you know?  Are you one of them?  Are you competent at MAKING a great executive?  If you’re not, you may be counting on prayer or resigning yourself to a life of being “irreplaceable” in your own business.  No need, there are simplicities in this subject.  Learn some of them in this episode.

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You have been tempted, I am pretty sure, by one or more of three things that if you go there, you are looking at a painful demise for your business and your dreams.  They may come from the devil, they may come from somewhere else, but you better know and know how to deal with them if you want to achieve success!

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The number of downloads per episode is an interesting survey of what you, our listeners, want to hear about.  There are reliable topics, like marketing and finance, that we can pretty much count on being a hit.  This week’s episode is not one of those topics.  But you know what?   YOU NEED THIS TOPIC WAY MORE THAN YOU THINK!!  So much so that we are talking about it anyway.  Let us know if you dig it!

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How successful would you be if you could predict the future?  What if you could know about a calamity that will befall you before it happened so that you could prevent it, or recognize an opportunity that will reward you, and take advantage of it?  You can. Listen to this episode.

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This episode was issued as one of the first BusinessWISE podcasts in 2020, right at the start of the lockdowns.   Feedback on this one was huge as member after member wrote in, thanking us for putting some very important stable data there for them in a time of chaos.  Well, if you appreciated it then, you might appreciate it even more now.  This is also a very important episode to have under your belt to get the most from a brand new episode we will be releasing in a few days.

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Let’s face it, who amongst us doesn’t get deluged with bad news from time to time?   Some of us more than others.   But what many don’t realize is that bad news is telling you something very precise about your organization, and if you heed the indicator, you can use it to make your company stronger and far more successful.

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There are three things you MUST expect from every employee. These are the three things that tell you whether you have someone to promote, demote, or dismiss. If you don’t know them, personnel is a nightmare of maybe’s, could a’s, should a's, would a’s, and “I don’t knows”. If you do, it becomes pretty simple. Learn them in this week’s episode.

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Being as the 4th of July, the anniversary of American Independence, lands on our weekly release day, we thought it only appropriate to publish an episode that not only has relevance to your success as an entrepreneur but has everything to do with your personal freedom as well.

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Do you think you know what the most wanted commodity is in an expanding population?  I am pretty sure the answer will surprise you, but the more you think about it, the more you will recognize it to be so.   This week’s episode features one of the most important articles Mr. Hubbard ever wrote about management and administration.

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We have covered points 1 to 10 of GROUP SANITY from Mr. L Ron Hubbard's article of that same name, one point per episode.  These are the exact points of insanity in groups that, remedied, bring sanity, prosperity, and expansion.  You need to know them very, very well. But there is one final. and essential element that you must know, and one that is a natural consequence of all earlier points being put in. Learn about this final point in this episode.

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The subject of money is always of interest, but with this episode we introduced the subject of MORALE, a far more important topic than most entrepreneurs realize.

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We are approaching now the final points, the final episodes, covering the 11 points of group aberration that, when solved, lead to GROUP SANITY.   This is point number 10, and on this we take a visit to the most violent, the most vicious of them all.  The one resorted to when the earlier 9 are ignored.  One should learn all about it, that is unless one doesn’t care about losing one’s precious head!

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We have been covering the points of group sanity from Mr. L. Ron Hubbard, one per episode. In this one, we tackle a subject that has taken its toll on both human sadness and human madness.  Learn how to establish and maintain success in the area of money and finance, while keeping yourself and your group from going nuts. 

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Your business has a spot of particular vulnerability, an Achilles heel.  Of all the points of GROUP SANITY that we have spoken of so far, this is the one that mishandled will take you right out of the game.  Make sure you give it a listen!

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What is your experience with sales?   Do you like it?  Are you a salesperson?   Are you responsible for hiring and running salespeople?  If you have dealt with this subject at all, you have likely seen the good, the bad and the ugly.  If you don’t deal with sales, and you are an entrepreneur, you definitely should.  Get a grip on sales as a subject with this episode.

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We will soon be releasing the next in our series of episodes on GROUP SANITY.   It will serve you well to listen to this episode if you have not already, or review it if you have.  Nothing can jump your income faster than improving your sales, and this episode clears up a major area of confusion on the subject that will make a big difference for you.

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“Do I need a full-time person on marketing in my company?”  Yes.  “OK, then I’ll have someone to handle PR & Marketing.” No. PR & Marketing are different subjects.  They have tools in common, but woodwork and ironwork both use hammers and I wouldn’t let a cabinetmaker shoe my horse.  “So do I need a full-time person on PR?”  Probably.   Listen to this bonus episode and decide for yourself.

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You want to know crazy?  Enter the wonderful, sometimes wacky world of promotion.   Understand that this vital subject has been abused and, to use Mr. Hubbard’s word, “subverted”.  Cut through the malarky and get down to truth with this episode.

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Never mentioned in polite conversation, avoided carefully in the circles of high society, there is yet a word we must take a strong look at and fully understand if we hope to be successful as an entrepreneur or even as a resident of planet earth.  Let’s tackle it head-on in this episode.

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We have been covering the points of GROUP SANITY, point by point.  There are 11 of them, this one is Number 4, and as you will discover it is wildly out in today’s society, none more so.  In this one, you will also discover the acid test of a true executive.  Let’s see how you or any of your executives measure up!

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Does this ever happen?  You feel like you are finally getting somewhere, you have many of the right players in place, and your company is about to take off, or you have even been rolling along for a while, and suddenly you LOSE one or two of those players and “you are right back where you started”?   You are never going to build a “dynasty” that way, that’s for sure.  But it’s not “better luck next time”, there is an exact reason and an exact solution, and you are going to learn all about it in this episode.

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OK, so we went over the WHY for Non-Implementation in the last bonus episode, but realistically we should consider that as Part 1 of a 2-part episode, because with the WHY found, now you need to know what to do about it. So learn the handling, and then next we are going to be talking about the THIRD point of GROUP SANITY, and all these episodes will tie together,

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You see this all the time: a business owner learns something valuable, but can’t implement it.  This is also common with employees.  They learn, but they don’t apply.   This is so simple to solve once you understand what is missing.  This is a vital episode we recorded last year and one that will help you get the most out of our next episode, about to be released.

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How much emphasis should you put on training your employees? Do you even need to? Don’t we have a whole education system in this country to take care of that? Well, Oz is about to be exposed. Listen to this episode. Your business, and maybe your life, is about to change.

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Is hiring driving you crazy?   OK, let’s solve that.  Mr. Hubbard discovered that there are 11 points of insanity in any group, and HIRING tops the list.   Here is you first episode on the subject, and a great place to start.

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Some of the concepts and things we relay to you from Mr. Hubbard take a little doing to implement.  We are aware of that.  From your feedback, though, many of you do, and do it well.  But one thing about today’s episode, IT’S EASY!  It’s very easy to implement and it will make your LIFE a LOT easier!  Give it a listen and let us know if you agree in the comments section.

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You may think you know the org board, and maybe you do.  Organizing boards, how your organization is structured, are the backbone of the Hubbard management system.   But how well do you know yourself?  There may be a lot more to the org board than you realize, because that org board can tell you more about yourself than any fortune teller or crystal ball can.  Learn how, it’s easy!

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Morale is a grossly misunderstood and undervalued subject in the business world.  It’s existence or absence can make or break an organization, yet few know enough about it to handle morale problems, or even to RECOGNIZE them.  Almost all business disasters you have experienced could have been predicted and handled by an expert on morale.  Become one!  You can start by listening to this episode.

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I am about to release an important new episode on a very important subject that we first introduced with this episode in the middle of last year. I recommend listening to this one first if you have not heard it yet, or in a new unit of time if you have, and I will release “Part 2” in a couple of days.

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Where is rock bottom?   When is a person at the end of his rope?   When he or she is utterly overwhelmed- the operating state Mr. Hubbard calls CONFUSION.  Is there hope for this person?  A precise way to snap out of it and start their journey upwards? Yes, there is, and that is the subject of this episode.

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If you lead, by definition, you provide direction.  If you provide direction, you issue orders.   If you issue orders, and you want to make progress, then you need to get compliance to those orders. Simple!  So, make sure you know how to get compliance by listening to this episode!

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Except for the quality delivery of service or product, there is probably nothing more important to the survival of an organization or company than sales.  There’s a lot of folks teaching it, but there is a lot of misinformation out there as well.  With this episode, you are going to learn the three things every salesperson MUST know and how, without them, they are selling BLIND!

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There are nine sources of organizational trouble, and most of them have a vital common denominator that we have barely touched on in earlier episodes.  In this episode we take them up and some fast ways to remedy them.

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I don’t know an executive who doesn’t have a long list of things they have to do every day, and no matter how hard they work at it, they never seem to get to ALL of it.  However, there is one action that any executive MUST do every day.   Do you know what it is?   Find out, and the right way to do it, in this week’s episode.

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There are three paragraphs in Mr. Hubbard’s writings that he emphasizes are vital to building viable groups, organizations, civilizations, and empires.  You need to know them and know them very, very well.   Start by listening to this episode.

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Anyone studying the Hubbard management system will give you dozens of answers as to what gives someone success.  Org boards, surveys, stats, conditions, all these things are critical to success and give one success.  But there is a more fundamental factor to even these things, and this you must learn as a leader and apply to be truly successful.

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Ability is something we all seek.  We seek it in ourselves, and we seek it in others. And there are lots of different kinds of abilities, aren’t there?  One has the ability to produce music, another has the ability to solve difficult engineering problems, etc.  But there is one ability higher than all the others, a super-power if you will.  Learn about it and how you can acquire it in this episode.

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Is there a technology for issuing an order?  Really?  You mean there is more to it than just cutting loose when you feel like it and getting sulking looks and non-compliance in return, or cheerful, blank “Yessir’s” that don’t result in anything, or “compliances” to what was ordered that are not what was asked for?   Yes, there is something to this subject.  We counted up twelve points from Mr. Hubbard, then found a bonus one at the end.  Enjoy!

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There is a lot to understand about POWER.  Like messing around with high-voltage lines, there are many errors that can be made around power that can give you a very bad shock or even blow you apart.  Don’t let that be you.  Be sure to listen to this episode, whether you are a power or near one.

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Many of our episodes discuss income and how to raise it.   I guess learning how to make more money is of quite a bit of interest to people! This episode goes over something so easy to do and so effective, you are liable to overlook it, yet no episode ever generated more immediate success stories than this one.  In there you will be assigned a project.   Line it up and get it done this weekend, and be prepared for some surprises on your income lines next week!

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We are beginning a new year.  Times are challenging to say the least.  Is there an approach we can take to our expansion, a philosophy that we can adopt, that can assure us victory in the face of chaos?   Yes, there is a foolproof strategy that will ultimately assure your success.   Learn about it in this episode.

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It’s the end of the year.  It’s time to review the accomplishments of the past and set goals for the future.  I am re-releasing this critical episode so you can review vital data on postulation of goals.  It is the complementary episode to the one we dropped earlier this week: THE TWO TYPES OF GOALS.  Don’t skip it!

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This is the right time of year to work on GOALS, isn’t it?  Frankly, any time of year is a valuable time to review goals, but let’s take the opportunity of the conclusion of one year and the commencement of the next to discover that there are actually two broad categories of goals, and why a goal from the correct category can mean all the difference in achieving lasting success.

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What is the greatest secret in this universe?   Well, if you knew the answer, it wouldn’t be a secret, would it?   The answer to that question is the essential element to true greatness in a person. It may be that you need to attain to greatness to achieve your goals, and if so, you need this episode.

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If you are having difficulty building up your organization, if you are having trouble “finding the right people to pass your hat to” or getting yourself pulled out of your business so you can get some free time or get on with other interests in your life, there is a good chance you are making a very common error, one that can end up being disastrous if not handled.   Listen to this episode to get a grip on it.

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Too many members leave the job of marketing to others without fully understanding the subject themselves.   It is practically a law- the great entrepreneurs of our age have ALWAYS had a great sense for marketing, some more than others.  If you want to be a great entrepreneur, this episode is a very good start.

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There are four items that when handled make life a dream, and when they are not life, per Mr. Hubbard, becomes “hard, sweating work”.   Most of us don’t mind hard work, but it is the work created by these four points that causes the stress that makes you sweat with the kind of work you DON’T want.  But the good news is that they are EASILY handled!

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We have not given anywhere near enough attention to the subject of LEADERSHIP.   If you are building any kind of an organization, you are going to need people to build it with, and if you have people answering to you, you better know how to lead.   It is not something you are born with, contrary to popular belief.   One can LEARN how to lead, and it starts with knowing the component qualities of leadership.  This week’s episode is a great place to start.

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Spinning your wheels?  Barely treading water?  Feeling “overwhelmed”?  Heads up, there is more trouble coming.  Thankfully, there is an exact solution.   Learn all about it in this week’s episode.

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What is man’s largest and most unjust fault?   This fault is the difference between success and failure in a business or a society, and its remedy is simple, even if it requires a little discipline.  Unremedied, it will make your life hell, and might ruin a few other lives at the same time.

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This is a very popular episode from last year’s series and is an introduction to the heart and soul of management using the Hubbard Management System.  You cannot know too much about this subject, so don’t brush this off, especially since it is the perfect set up for a brand-new episode being brought to you in a couple of days.

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Maybe we can’t make you into an expert in data or statistical analysis in twenty minutes, but we can teach you the TWO major warning signs that are easily detected but all too often overlooked that will save you from disaster IF you know them and IF you heed them.  Take twenty minutes to save yourself hundreds of hours of overwork saving the bacon when you could have brought it all under control BEFORE you had the problem.

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How do you get people to get stuff done?  How do you get them into action and keep them at it till the job is done?   How do you pull a team together that is going to work hard and effectively at the tough targets you set for them so that your group can expand and prosper?  Some seem to have a knack for getting others to get things done, and for some, it is a weak point, but when you understand WHAT gets them moving, ANYBODY is going to get better at this.

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If you think art has nothing to do with you as a business person or entrepreneur, you better listen to this episode.   If art IS your business, then you better listen to this episode.  In fact, just listen to this episode. You are about to discover an element to success that is almost completely neglected and unknown in modern culture.

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In this episode, we get to discuss the stick of dynamite, or several sticks of dynamite, hidden away in your business that are ready to go off at any moment and blow up your company or sink it into a deathly apathy.   Very, very important stuff, seldom even mentioned by management “experts”, fully described with an 8 step handling.

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You might think you know a thing or two about BE-DO-HAVE, or maybe you don’t.  But there are a lot of guys running around claiming expertise on this subject, and they don’t know the half of it, not by far.  This episode is not just vital to your business, it is utterly vital to your life.  Make sure you listen to this one!

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An interesting question: we want something done; it’s not getting done.  How much duress do we apply? One of your employees messes up or is caught in some wrongdoing. Do we punish or repair? What is the balance- are we too nice to our people, too rough on our people? These are very important questions, and to answer them, you must first learn some fundamentals.

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In our 100th Episode we outlined a “Checklist for Success”.   We offered to send the listeners a written version, but we weren’t quite prepared for the response.  We are polishing it up and we think you are going to find it very, very useful.  Those of you who requested it will receive it within the next day or two.  If you didn’t and still want a copy, email us at info@wiseeastus.org.   But ALL of you should review this life-changing formula from Mr. Hubbard we presented over a year ago but is CRITICAL to getting the most out of ANYTHING we are presenting here!  Make sure you listen to this week’s BONUS episode!

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Hard to believe but today we recorded our 100th Episode of BusinessWISE!!  I want to thank all our listeners.  Your emails and comments sharing your wins make what we are doing worthwhile and keep us motivated.  To commemorate number 100, we recorded a double episode featuring a checklist of 28 items based on the works of Mr. Hubbard that if followed can’t help but make you and your business a howling success.  Let us know what you think!

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If you experience overload, if you feel sometimes like you don’t have a life or the time to commit to other activities that you know you should, then you need this episode.   Mr. Hubbard outlines five succinct and easy-to-follow steps that WILL handle your overload and ultimately give you the freedoms you seek.

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We have never done a survey on this, but I would be willing to bet those money problems are the number one source of stress and worry in business.  Strangely, it is one of the easier problems to solve for experts in the Hubbard management system.   Tune in to this weeks episode and learn some of the secrets in handling finance.

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What are the most senior organizational policies there are? Think about it, almost a hundred episodes and how much have we covered, and yet here are 6 points that Mr. Hubbard describes exactly that way. What are they?  And what do they have to do with solving problems? You are about to find out.

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If you need money to market, what do you do if you haven’t any?  Well, the truth is you DON’T always have to have money to market, and one of the most effective marketing methods, perhaps the most effective, doesn’t require money at all.  But you do need to know what you are doing.   We are cramming a lot of data into this one, so won’t hurt to listen to it twice!

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This is one of our most popular episodes of all time from way back at the beginning of BusinessWISE, and is a critical listen for you in preparation for the episode we are dropping in the next couple of days, YOUR LEAST EXPENSIVE AND MOST EFFECTIVE MARKETING.   Make sure to listen to this one so you are prepared for the next episode!

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Are you ready for the third and final episode in this 3-part series on JUSTICE?  Well, good job on hanging with us on a tough subject. Sorry to say that this one is the toughest of the three, but the good news is that you are only 25 minutes from finishing up as we confront evil and what constitutes INJUSTICE, and what true JUSTICE is all about!

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Current events in Afghanistan make this week’s episode very timely, but it is not just conflict in foreign countries that threaten your survival, expansion, and prosperity.  There are few groups that do not carry their share of conflict, and, allowed to fester and to continue unhandled, they spell death and destruction.   Take the time to listen to this one.  It’s a tough subject, but you will be very glad you did.

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Some groups have more life in them than others, don’t they? You can “feel” it walking through the door. How do you increase it? And how important is it to do so?

We released this episode well over a year ago and it was a big hit then, but we are bringing it back so that you are prepared for Episode 33, Vol 2, which we will be releasing in a couple of days.

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The subject of justice is so crucial to any group that a lack of it or its misapplication (injustice) is a principal reason for group (and cultural) failure.   You can attend all the marketing and sales seminars you want, but if you skip this one you are not going to achieve success.  The more you expand, the more you need it, and if you are not crazy about getting knifed in the back, give this one a listen.

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What could you accomplish if you just had the right staff?   If you had great personnel?  When you think about it, there is really no limit.  If you can master the trick, or let’s call it the “secret”, of having great personnel, as long as there is demand for your product or service out there and you know your organizing board, you can continually expand into it.  The limiting factor is always having the right people.  Well, thanks to Mr. Hubbard, we found the common denominator to successful staffs, and now you are about to find out what it is.

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Your biggest loss of income is the income you never made.  Listen to this bonus episode, brought back from the archives, to discover how you are leaking “energy” like a rusty bucket, and how to handle it.

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Today’s BusinessWISE episode is a tribute to my great friend, Dr. Greg Winteregg, who passed away suddenly 12 days ago.   Greg’s life and work was an inspiration to thousands, may this episode be an inspiration to you.  For any who knew him and wish to make a gesture in his honor, or for any who would like to contribute to his legacy, charitable donations to the Hubbard College of Administration International for a scholarship in his name can be made here:

Dr. Greg Winteregg Memorial Fund

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One of the most admired and sought-after qualities in a person is CONFIDENCE.   We admire it tremendously when it is genuine and sincere.  People will pay a small fortune to acquire more of it.  It comes up when they talk to groups, or attempt a sale, or decide to lead, or talk to a person of the opposite sex.  It’s great when you have it, but can you set out to acquire it? Yes, if you understand what makes up confidence you can develop it in yourself and others.   Listen to this week’s episode to learn how.

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There is a fundamental quality, an X factor, that any executive, entrepreneur, leader, etc. MUST have to get anything done. It is vital and indispensable, but fortunately it is also something anyone can learn and improve once they understand it and its component parts.  Make sure you listen carefully to this one!

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If you have been following BusinessWISE, you should know by now that inflow follows outflow, and to master the former you only need master the latter.  But there is an aspect to outflow you are possibly not aware of and not using as you should.  An aspect so powerful we call it “the secret weapon”.  Learn about it in this week’s episode.

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Sometimes we use a word every day, not realizing that it is actually a technical term with a very specific concept and application. This particular term we are covering today is one of those, and a lack of its full understanding can make your life miserable.   On the other hand, knowing it is the portal to your dreams.

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The backbone of the Hubbard management system is the Organizing (Org) Board, and too many get stuck on it.  Without an org board, well, an entrepreneur is not going to get very far with the rest of this brilliant system.  Expansion is going to stall, and the guy or gal in charge is likely to be exhausted and not exactly “living the dream”.   So, let’s simplify this.

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You just started a business, or maybe you have an idea for a business.  Or you just got a promotion or a new job, or you found a person you want to get to know better and possibly start a lasting relationship.  You exist, alright, to yourself, but how about to the rest of the world?  What is your first step on the long road to power, in any aspect of your life?   You’re going to do the four steps you are about to learn in this episode.

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There is an error that is common to almost ANY organization and is so destructive that Mr. Hubbard describes it as the only TREMENDOUS error an organization makes!   You might want to know what that error is, no?  Listen to this week’s episode to find out, and how to deal with it.

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How about getting six tips from Mr. Hubbard on how to handle yourself as a leader, a manager, or even as a person.  These are the six that he describes as what he would like to add to all the tremendous body of knowledge that he had already created on administration, six tips on how HE would go about things. 

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There is an intangible asset that is vital do your business, and it is called GOODWILL.   It may be intangible, but it is so valuable you can actually put a price tag on it, and it is intimately connected with another “intangible”: LIFE! If you understand the relationship between these things, prosperity is assured, and if you don’t…well, just listen to this episode!

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Archimedes said if he had a long enough lever, he could move the world.  Well, maybe you aren’t trying to move the world, maybe you are, but for sure there are a few mountains around you wouldn’t mind moving, right? Stop doing it the hard way! Learn to use the lever that can probably accomplish anything!!

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What do you need to do to get real and consistent production out of your team?  That means ALL your team, not just the one or two angels you were sent from heaven.   Is there a secret?  Yes, there is.  There is a barrier to production which Mr. Hubbard discovered ranks senior to any other barrier.  It is the PRIMARY BARRIER TO PRODUCTION, and it’s time you learned what it is and what you can do about it.

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The last four episodes have been a series discussing the subject of Public Relations, and in the last three we have been focusing on its “dark side”, Black Propaganda.  This is the last episode where we are going to talk about it, but you may want to listen to it a few times because this one is going to make your guts churn a bit, I promise.

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Last episode we taught you what BLACK PROPAGANDA is. This week we teach you the first four steps and HOW TO HANDLE IT!! If you are doing anything worthwhile in this world, you need to know how to do this. Sooner or later, you are going to get attacked. You probably already have, whether you realize it or not.  We are not trying to make you fearful, but there is no sense in being silly.  The world is full of madmen, and there are few of us without an enemy or two.

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Considering how important this subject is to your survival and the expansion of your enterprise, we have given little attention to PUBLIC RELATIONS.  If you never thought of it as important before, I guarantee you will after listening to a description of how a black version of this technology can be used to destroy you!

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Enter the world of Public Relations.  Our next few episodes are going to bring about a new and better understanding of one of the most important tools in your arsenal as an administrator, but one of the least understood.   Let’s start by defining our terms.  This episode will set you up for a brand-new episode coming out later this week, so don’t skip it!!

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Occasionally topics for episodes are suggested to me by a listener.  This week’s episode stems from a simple suggestion, but the more I looked at it, the more I realized its extreme importance.  This may be your most important episode to date, as it presents something you need in order to master everything else.

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We talk about “spiraling out of control”.   We all know what that feels like, and nobody likes it.  But how about “spiraling into control”?  Could that be a thing?   Actually, yes.  The route to success is a spiral just as surely as the route to failure.  Listen to this episode to make sure you are spiraling in the right direction!

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We all have dreams, don’t we?   Please tell me you are a dreamer, because those of you that dream and work to make them real are building a better world.  But wouldn’t it be helpful if you knew exactly HOW to make dreams come true?  You are about to learn.

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Last week we detailed the source of the problem in implementation.  This week’s episode is Part 2, and here is where we cover the SOLUTION.   It is encompassed in one word.   See if you can figure it out what that word is before we let you in on one of the best-kept “secrets” of the Hubbard management system.

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Implementation!  Wow, where the rubber meets the highway, and how often do I hear “If I could only implement what I already know?” All of us could be better at this, though for many it is a really big problem.  Well, let’s deal with it once and for all.  Not able to crack it in one episode, so this is Part 1, and we will wrap up the subject next week.

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OK, been a while since we did an episode that will directly boost your income.  All BusinessWISE episodes are going to improve your bottom line, no question.  But this one gives you a fundamental that, learned well and applied, could well jump your prosperity to a whole new level in very short order.

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The number one need and want by survey from the typical American entrepreneur is “a life”.  Maybe you’ve “made it” in the business world but how about your home life?   How about the other activities in your life that you value but never have time for?   Today you’re going to learn how to have it all.

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“Summertime, and the livin' is easy/ Everythin’s normal, and we’re doin’ just fine”.  Isn’t that how the song goes?  Great time to relax, right?  Um, no.  A great time to be alert is more like it.  There is something strange about normal.   Listen to this episode and find out all about it.  Learn how to keep things going great, or, if necessary, how to get things going great once more!

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No situation is more prevalent amongst the WISE membership than failures as an executive.  An ambitious and smart entrepreneur can make a lot of things “go right” but still fall short of building a true group that supports them in their goals or in their life. To some degree they end up “trapped” by their own creation.  This is actually pretty easy to resolve but starts with fully understanding what an executive IS and clearing up some common misconceptions.

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On this episode of BusinessWISE we discuss one of what I consider to be one of Mr. Hubbard’s most important writings on the subject of groups and certainly on the subjects of leadership and power.  Don’t pass up on this one!

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We have discussed POWER many times, but come to think of it, we haven’t really talked about how to get there.  And we have never talked about how to set up your business and your life so it is YOUR source of power and not an anchor.  Well, you are going to learn all about both in under 25 minutes.

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Handling personnel can be tricky, and there is a lot to know about it. However, there is a fundamental law that not only simplifies the subject but is also perhaps the very best place to start when one begins to implement the Hubbard management system.  It is one “small” thing that can produce big changes and expansion.

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These are uncertain times.  How do we achieve security?   What investments guarantee our survival?  Something a lot of people are thinking about right now.   Make sure you listen to this episode before you make your decisions in these important areas.

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Are bad conditions just a part of life?  Is it simply natural that things go bad unless propped up through the herculean efforts of a few?  No, there is a source of bad conditions, and knowing what that source is will change your business and dramatically improve your life, and possibly even save it!

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What if we told you that all the high points, the most vital and important elements in the creation and management of any group, could be covered in one single sentence?   Would you believe us?   Well, the sentence exists and is covered in this week’s episode.   Listen and learn it well, and you are on your way to a whole new level of management skill.

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“The future looks bright.”   “The future looks bleak.”  Do you ever wonder how we so blithely describe something that hasn’t happened yet?  Ever wonder if there is a way to predict and control the future?  There is.  Before you make your New Year’s postulates (somewhat more useful term than “resolution”), tune in to this week’s episode on “The Future”.

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He has trust issues, or she has trust issues.  We hear this.  Betrayal- something we have all experienced at one point or another and swear we will learn a lesson from, and seldom do.  But the word “trust” is such a beautiful word.  We each, deep in our hearts, yearn to bestow it.   Maybe we can if we understand it a bit better. Listen to this week’s episode and find out.

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What makes an organization a GREAT organization? If you know what makes the BEST organization, you can compare your company or business against it and see what you need to work on.  That’s what we dig into in this episode.  Further, you will learn a new formula that can salvage any company, no matter it’s condition.

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There are many areas that can cause problems for an enterprise, but do you know what the three major ones are? Solving these solve a host of other situations that could be going on in your company, so pay close attention to this week's episode.

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There is a concept that is so vital, upon it rests your success or failure with the Hubbard Management System, or anything for that matter.  And that concept is expressed in one word- the MAGIC word, the one that if you duplicate it fully, nothing can stop you.   Learn all about it in today’s episode.

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Have you ever considered how you can use what you are learning from the Hubbard management system to not only handle your business but other aspects of your life as well? Take raising a family. Sometimes growing a business seems a lot like raising a family and vice versa.  With this episode, you are going to learn why and basic knowledge that will make you superlative in handling both.

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The highest operating state in L. Ron Hubbard’s famous table of conditions is POWER.  The more you understand it, the better able you are to attain it, in your business and in your life.   In this episode you will learn a vital component you must be aware of and practice to get there, plus an assignment to help you along. 

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When statistics and expansion start to slip is when you take action, the sooner the better. But what action?  Well, Mr. Hubbard isolated the exact steps to take and their exact sequence.  If you know them and apply them, you are well on your way to Power.   But know this, experience has shown there are common errors that are made in their application.  Know what they are so YOU don’t make the same mistakes!

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How much thought do you give to your goals or the goals of your enterprise?  Do you know that the quality of your goals has as much or more to do with your success than your skills as a manager?   That’s a fact.  There is a lot to know about this subject, but what you are about to learn is very, very, very seldom taught ANYWHERE but absolutely critical to your success and happiness!!   

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Does your environment seem a little out of your control these days? Would you like to get it under control?  Is it even possible? There’s lots of false data on this. Some are taught that they need to “adjust to their environment.” Is that true?  Discover the truth as only L. Ron Hubbard can express it in this week’s podcast.

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What is by far and away the most important factor in raising your income potential?   We’re devoting a whole episode to one of the most important data you will ever hear on this subject.   A hair longer than the average episode, so make sure you listen to the end!

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How many of you can tell me what your personal, basic purpose in life is?  In this celebratory, 50th episode of BusinessWISE, we are going to help you find it, in case you ever had the question: “What is my purpose?” or “What should I really be doing to fulfill my life?” or “Is it really my purpose to sell these darn widgets?”   There is no more important question to answer.  Good luck!

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Mr. Hubbard once said that “Survey, lack of, is the weak link in all promotion.”  If you aren’t surveying, you are wasting and losing income, guaranteed. So you better learn how to do it.  But heck, that’s a pretty complicated subject, isn’t it?  Who the heck knows how to do surveys? Ahh, no, surveys aren’t complicated. You will soon know enough to be pretty dangerous on the subject.   Just listen to this episode, do your homework assignment, and you are going to see rising stats. 

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Your biggest loss of income is the income you have the potential to make but are not making. What does that have to do with total recall?  I can’t remember. Listen to this week’s episode and find out.

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With any and all of your outflow, you are looking for response, whether it be letters, emails, phone calls, or simply trying to get into “real” communication with a prospect.   What is more frustrating than to “lean on the phones” all day for little or no response?   Is there some magic to this?   Yes…Mr. Hubbard even calls it that.  So, do you want to learn a little magic?  Listen to this week’s episode.

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If you have been listening to these podcasts, you know the importance of OUTFLOW if you want to generate INFLOW, and you have learned quite a bit about it.  But what do you think is the biggest mistake you can make in this area? Well, of all the mistakes that can be made, this week we will cover what could be the biggest NO-NO of them all!

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What if you could take a weekend, dedicate it to your business, and in the following week, experience a nice big jump in income!  Would it be worth it?  And what if that weekend ended up being kind of an exhilarating experience, on top of all that?   Check out this week’s episode and find out how you can be poised for success after a little fun and sweat in the “office”.   

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Who isn’t interested in achieving abundance?  Nobody.  Is there a surefire means to that end?   Yes, there is.  Are there factors that make achieving abundance impossible? Yup, learn all about it in this week’s episode.  There are answers that will surprise you!

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They say outflow equals inflow. Is that true? Well, let’s just say there certainly is truth to it. Any inflow is going to be the result of outflow, guaranteed. But how exactly does that work, and how do you guarantee that the outflow you generate is, indeed, going to create an adequate response?  Well, learn all about that and more in this week’s podcast.

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There is one single skill that will open the door to full application of the Hubbard management system, and without which, more advanced skills will fall short.  That is the ability to LOOK.   This episode is dedicated to a practice that is so commonly neglected, there is a good chance even YOUR “organization vision” will improve.

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It’s not just an analogy, it’s the truth.  Life is a game.  Like any game, the fundamentals and skills can be mastered, and the rules can be learned so that smart strategies can be developed and penalties avoided.  Want more success along with a better quality of life, start learning how to really play the game with this episode.

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Are you a dreamer?   Are you a manager? Are you resigned to be a slave to your business and wearing pretty much all the hats?   All of the above?   Did you start your business with a dream only to find out you had more on your hands than you bargained for?  Well, listen to this podcast and you will discover what a true group is, what a Goal Maker is, and the right answers to these questions for you, and achieve a resurgence of your love for your goals!

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Without leadership, any human activity will descend into chaos eventually.  Seen much chaos lately?   This is a symptom of an absence of leadership.  How about any chaos in your own life or business, got any of that?  The answer is to understand and learn the components and skills of leadership.   This episode is your introduction to a big subject, but will put you on your way to a whole new level of cause.

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Well, we are long overdue in getting you this data.  This is the backbone of the Hubbard Management System- the Seven Division Organizing Board delivered to you in only 28 minutes!  If you don’t have an org board, or you do but it’s hanging behind a rack of coats in the company kitchen and unused, you need to listen to this episode!

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If you have been listening to this podcast series, you know the importance of Public Relations (PR) to the success of any business and, indeed, anyone’s success in life.  But there is a primary technology to PR, and if you don’t know and apply it, your efforts in this direction will fail.  Learn all about it in this week’s episode.

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What is the monitoring factor in ability? What is the only capital an executive has? Yea, well you should be able to figure out the answer from the title of this week’s episode, but there is a lot more to this.  Find out all about it, and see if you don’t experience a dramatic change in your business and in your life.

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No skill is more important in management than the ability to discover the true reason for poor performance or production.  Without it, one is flailing in the dark, attempting to understand what went wrong, trying endless solutions to the wrong problems. There is a simple way to find the right cause and arrive at the right solution.  Learn how in this week’s episode.

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Do you have a time problem? Maybe.   But then if that were the problem, don’t you think you could have solved it by now?   But if THAT’s not the problem, that could be good news.  Isolate and handle the right problem, listen to this episode.

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We have not spoken enough about the highest operating state there is, the condition of POWER!   Let’s fix that today by giving you a new definition of the term; one that immediately opens the door to its attainment by any who fully get it.  We will also cover some of its most fundamental laws without which your organization will never arrive at power, and, most likely, neither will you!

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If you have ever been frustrated at not being able to take your business beyond a certain level, if you can bump up your expansion for short periods of time only to have it slip back to how it was, you will be happy to know that there is an exact reason and there is a simple three-step formula you can do to handle it.

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If the work environment at your office or business is not an utter joy for you, and for the rest of the team there, then you need to fix it.  Your customers might feel the same way, for one thing, and it is where you are spending most of your waking hours is another.  There is a simple way to do that,  and expand to whole new levels of production at the same time.  Learn how in this podcast.

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To thrive and to prosper, one must be in a society conducive to individual liberty.  One must be able to call the shots in one’s own life and operate in an economic environment that is safe and without oppression.  These things are fought hard for and won, and they are also things that can be lost through unawareness, fear, and complacency.  They are not guaranteed unless we are willing to pay the price of freedom. Learn the only price there is to pay, and how we can come together, as men and women of reason, to pay it.

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Of any of our episodes, this is the one that, if you duplicate and apply it, will make the fastest positive improvement in your production and income.   Welcome to what may be the most misunderstood term in the business world.