The Korean Beauty Show Podcast: Recent Episodes
Lauren Lee
Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you’ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.
Olive Young is more than Korea’s biggest beauty retailer. It is also a trend forecaster, data company, omnichannel platform and incubator for emerging K-Beauty brands.
In Part 2 of this special, Host Lauren Lee explores how Olive Young connects its physical stores, online platform, rapid delivery and live commerce to create a seamless discovery-led shopping experience. She also examines how its loyalty programme, consumer data and merchandising capabilities help the company identify trends and scale Korean beauty brands.
Plus, she looks at the more complicated side of Olive Young’s rise, including regulatory scrutiny over its supplier practices and the lawsuit involving a lifting mask sold under one of its in-house brands.
Finally, she breaks down Olive Young’s international expansion strategy, what went wrong with the launch of its dedicated US platform, the competition it faces from Amazon, Sephora and Ulta, and whether its platform model could support a successful return to China.
For full show notes and resources, visit:Show Notes
Catch up on Part 1:Part 1
Brands and Retailers Mentioned in This Episode
- Olive Young
- Amazon
- Sephora
- Ulta Beauty
- YesStyle
- Jelly Ko
- Etude House
- Flower Knows
CONNECT WITH LAUREN:
- Book a Consultation
- TikTok
- Threads
- YouTube
- Take a FREE Korean style skin analysis
- Shop Jelly Ko
- Shop Jelly Ko on YesStyle
Affiliate Disclaimer
Some links we share may be affiliate links. This means we may earn a small commission if you choose to purchase through them, at no extra cost to you. This helps to offset the cost of producing the show.
A Small Request
If you use insights, data or research from this episode in your own content, we ask that you kindly credit The Korean Beauty Show and tag us where possible. It helps others find the original source and supports the work that goes into producing these episodes.
See omnystudio.com/listener for privacy information.
Olive Young is now Korea’s biggest beauty retailer, but it wasn't always that way. In this episode, Lauren dives into the business story behind Olive Young's rise to dominance and explains why its success goes far beyond selling Korean skincare.
Learn how the company built an ecosystem that helped shape the modern K-Beauty industry, why Harvard Business School chose Olive Young as the subject of a case study, and what global retailers can learn from its approach to merchandising, supplier relationships and brand building.
Plus, Lauren explores why Olive Young's "beauty playground" concept resonated so strongly with Korean consumers, the role of Korea's OEM/ODM ecosystem in its success, and why supporting emerging brands has been central to the company's growth.
For full show notes and resources, visit:
stylestory.com.au/blogs/podcast
Brands Mentioned in This Episode
- Olive Young
- Missha
- Etude House
- Innisfree
- Nature Republic
- The Face Shop
- Skin Food
- TonyMoly
- Rom&nd
- Torriden
Connect with Lauren
Book a Consultation: stylestory.com.au/pages/k-beauty-consultancy
Instagram: instagram.com/lauren.kbeauty
TikTok: tiktok.com/@stylestory_kbeauty
Threads: threads.net/@lauren.kbeauty
YouTube: youtube.com/@thekoreanbeautyshowpodcast
Take a Korean style skin analysis: https://jellyko.com/pages/ai-skin-analysis
Shop Jelly Ko: jellyko.com
Affiliate Disclaimer
Some links we share may be affiliate links. This means we may earn a small commission if you choose to purchase through them, at no extra cost to you. This helps to offset the cost of producing the show.
A Small Request
If you use insights, data or research from this episode in your own content, we ask that you kindly credit The Korean Beauty Show and tag us where possible. It helps others find the original source and supports the work that goes into producing these episodes.
See omnystudio.com/listener for privacy information.
Lauren shares the latest K-Beauty industry news, including Olive Young’s much-anticipated US launch, why fans are frustrated with the brand and product lineup, Kendall Jenner becoming the face of Anua, and Korea’s regulators cracking down on Dr.G and Medicube’s advertising claims.Plus, Lauren shares her thoughts from the APAC Beauty Trends Report, what she’s been working on lately, and some of her favourite K-Beauty finds for June 2026.
For full show notes and resources, visit: https://stylestory.com.au/blogs/style-story/olive-young-launched-in-the-us-and-people-are-p-ssed
For more podcast episodes: stylestory.com.au/blogs/podcast
K-Beauty News of the Month:
- Olive Young USA Has Arrived. So Why Is Everyone Angry?
- Kendall Jenner, Anua and the Celebrity Question in Korean Beauty
- Dr.G and Medicube Ordered to Suspend Advertising in Korea
- APAC Beauty Is Moving Beyond Trends
What I've Been Up To lately
Question of the Month: Do you recommend overnight sheet masks?
K-Beauty Product Recommendations of the Week
- Hera Dual Volume & Serum Mascara
- Aestura Atobarrier 365 Body Lotion
- Espoir Strobing Highlighter
Connect with Lauren
- Take a Korean style skin analysis:https://jellyko.com/pages/ai-skin-analysis
- Book a Consultation: stylestory.com.au/pages/k-beauty-consultancy
- Instagram: instagram.com/lauren.kbeauty
- TikTok: tiktok.com/@stylestory_kbeauty
- Threads: threads.net/@lauren.kbeauty
- YouTube: youtube.com/@thekoreanbeautyshowpodcast
- Shop Jelly Ko: jellyko.com and https://www.yesstyle.com/en/jelly-ko/list.html/bpt.299_bid.331833
Affiliate Disclaimer
Some links we share may be affiliate links. This means we may earn a small commission if you choose to purchase through them, at no extra cost to you. This helps to offset the cost of producing the show.
A Small Request
If you use insights, data or research from this episode in your own content, we ask that you kindly credit The Korean Beauty Show and tag us where possible. It helps others find the original source and supports the work that goes into creating these episodes.
See omnystudio.com/listener for privacy information.
Lauren shares a global K-Beauty industry roundup spanning Australia, China, Germany, the U.S. and Canada, breaking down why 2026 marks a maturity shift for the category. This episode explores the major partnership signalling K-Beauty’s next phase, what happens when hype and expectations aren’t managed properly, and why trust is becoming the real currency of global growth.
For full show notes and resources, visit STYLE STORY
Question of the Month
A listener asks: How strict are skincare expiration dates? Is two years past expiry too long? Why do products often last far beyond the printed date?
Products Mentioned in This Episode
- SANA Nameraka Honpo Soy Milk Isoflavone Wrinkle Eye Cream
- Aestura Retinoid Eye Serum
- COSRX AHA BHA Vitamin C Booster Serum
Connect with Lauren
Take a Korean style skin analysis:
https://jellyko.com/pages/ai-skin-analysis
Book a Consultation:
stylestory.com.au/pages/k-beauty-consultancy
Instagram: instagram.com/lauren.kbeauty
TikTok: tiktok.com/@stylestory_kbeauty
Threads: threads.net/@lauren.kbeauty
YouTube: youtube.com/@thekoreanbeautyshowpodcast
Work with STYLE STORY:
stylestory.com.au/pages/contact-us
Shop Jelly Ko:
jellyko.com
Affiliate Disclaimer
Some links we share may be affiliate links. This means we may earn a small commission if you choose to purchase through them, at no extra cost to you. This helps to offset the cost of producing the show.
A Small Request
If you use insights, data or research from this episode in your own content, we ask that you kindly credit The Korean Beauty Show and tag us where possible. It helps others find the original source and supports the work that goes into creating these episodes.
See omnystudio.com/listener for privacy information.
Lauren shares the worst K-Beauty products and formats she personally tried in 2025 and explains why they failed in real-world use. This episode is a follow-through from the previous discussion on K-Beauty marketing trends that need to die in 2026, focusing on how hype, sensation and viral appeal often break down when products meet real skin.
For full show notes and resources, visit STYLE STORY
This episode covers:
- The positioning of grinding cleansing balms on social media versus actual use
- Cheilitis (inflammation of the lips) being linked to one of Korea (and Lauren’s) most beloved lip tints
- Why “mineral” sunscreen marketing can be misleading and why it matters for those with sensitive skin and conditions like rosacea
- How K-Beauty marketing increasingly rewards spectacle and sensation over routine-friendly design
Lauren also explains why these experiences are not isolated product failures, but oftentimes symptoms of a broader K-Beauty marketing problem. In the last few years a lot of products have been optimised for novelty, texture shots and performance on short form social media rather than optimised for daily use.
This episode is not about shaming brands or people who might love the products but about understanding how skincare claims, formats and ingredient choices interact with real skin biology.
Products Mentioned in this Episode
Dr. Melaxin Eyephalt Cream
Grinding cleansing balms
Rom&nd lip tints
Some By Mi mineral sunscreen
Connect with Lauren
Take a Korean style skin analysis: https://jellyko.com/pages/ai-skin-analysis
Book a Consultation: stylestory.com.au/pages/k-beauty-consultancy
Instagram: instagram.com/lauren.kbeauty
TikTok: tiktok.com/@stylestory_kbeauty
Threads: threads.net/@lauren.kbeauty
YouTube: youtube.com/@thekoreanbeautyshowpodcast
Work with STYLE STORY: stylestory.com.au/pages/contact-us
Shop Jelly Ko: jellyko.com
Affiliate Disclaimer
Some links we share may be affiliate links. This means we may earn a small commission if you choose to purchase through them, at no extra cost to you. This helps to offset the cost of producing the show.
A Small Request If you use insights, details or research from this episode in your own content, we ask that you kindly credit The Korean Beauty Show and tag us where possible. It helps others find the original source and supports the work that goes into creating these episodes.
See omnystudio.com/listener for privacy information.
K-Beauty marketing reached a breaking point in 2025. Scientific language became performance, clinical procedures were mimicked with cosmetics and skincare education was replaced by spectacle. In Episode 275 of The Korean Beauty Show podcast, K-Beauty expert and industry consultant Lauren Lee examines the K-Beauty marketing trends that need to die in 2026 and why they matter for consumer trust, regulation and skin health.
This episode covers:
- How exosome skincare lost its scientific meaning and why Korean regulators intervened
- Why topical PDRN marketing blurred the line between cosmetics and injectable treatments
- The ongoing misuse of spicules marketed as “microneedling in a bottle”
- How oversized skincare PR stunts promote overconsumption and environmental waste
- Why skincare theatre and viral gimmicks undermine skincare education and credibility
Lauren also explains how misleading skincare marketing creates regulatory risk, confuses consumers and has the potential to damage long-term trust in the Korean beauty industry.
For full show notes and resources, visit: stylestory.com.au/blogs/podcast
Connect with Lauren
- Book a Consultation: stylestory.com.au/pages/k-beauty-consultancy
- Instagram: instagram.com/lauren.kbeauty
- TikTok: tiktok.com/@stylestory_kbeauty
- Threads: threads.net/@lauren.kbeauty
- YouTube: youtube.com/@thekoreanbeautyshowpodcast
- Work with STYLE STORY: stylestory.com.au/pages/contact-us
- Shop Jelly Ko: jellyko.com
- Take a Korean style skin analysis: https://jellyko.com/pages/ai-skin-analysis
Affiliate Disclaimer
Some links we share may be affiliate links. This means we may earn a small commission if you choose to purchase through them, at no extra cost to you. This helps to offset the cost of producing the show.
A Small Request If you use insights, frameworks or research from this episode in your own content, we ask that you kindly credit The Korean Beauty Show and tag us where possible. It helps others find the original source and supports the work that goes into creating these episodes.
See omnystudio.com/listener for privacy information.
Exosomes are the hottest topic in K-Beauty right now and one of the most misunderstood. In this deep-dive episode, host Lauren Lee breaks down what exosomes actually are, how brands are using the term, what the regulations says, and why Korea’s MFDS has officially banned “exosome” claims in cosmetic ads from 2025.
Lauren also explains how this trend spread through clinics and TikTok, the difference between human-derived and plant or milk vesicles, and what regulators across the US, EU/UK, Australia and Korea are doing about it. Learn how to spot red-flag claims and separate hype from evidence in the next wave of regenerative skincare.
Access Full Show Notes: https://stylestory.com.au/blogs/podcast/why-korea-banned-exosome-skincare-ads-and-what-it-means-for-the-industry
CONNECT WITH US
- Book a K-Beauty Consultation for Your Business: stylestory.com.au/pages/k-beauty-consultancy
- Instagram: instagram.com/lauren.kbeauty
- TikTok: tiktok.com/@stylestory_kbeauty
- Threads: threads.net/@lauren.kbeauty
- Watch the Show on YouTube: youtube.com/@thekoreanbeautyshowpodcast
- Shop Jelly Ko: jellyko.com.au
- K-Beauty Newsletter: stylestory.com.au/pages/free-gift-signup
- Product Finder Quiz: stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/
BRIEF SUMMARY
- What exosomes are vs how beauty marketing uses the term
- Why exosomes are trending
- Evidence so far and the limitations
- Human-derived vs plant / milk / synthetic vesicles
- Regulation round-up
- Takeaway: real science meets marketing hype
See omnystudio.com/listener for privacy information.
Did one of Korea’s most-loved lip tints secretly torch thousands of customer's lips? In this week’s K-Beauty News Update, host Lauren Lee breaks down the Rom&nd Juicy Lip Tint scandal and what the brand is doing to manage it.
Plus, we’re exploring how refill packs are changing the way we travel with skincare and the new stat proving Australia’s K-Beauty obsession and what it means for global trends. A listener wants tips for dry hands, fading stretch marks and affordable hair care that actually works.
Lauren also gives her honest reviews of the best Korean makeup fixers and how to find the perfect skin clinic if you're heading to Korea for treatments.
Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/from-viral-to-vulnerable-the-rom-nd-lip-tint-controversy-explained
CONNECT WITH US Book a K-Beauty Consultation for Your Business: stylestory.com.au/pages/k-beauty-consultancy
Instagram: instagram.com/lauren.kbeauty
TikTok: tiktok.com/@stylestory_kbeauty
Threads: threads.net/@lauren.kbeauty
Watch the Show on YouTube: youtube.com/@thekoreanbeautyshowpodcast
Shop Jelly Ko: jellyko.com.au
K-Beauty Newsletter: stylestory.com.au/pages/free-gift-signup
Product Finder Quiz: Find your perfect K-Beauty product
Products Mentioned in this Episode:
- So Natural All Day Tight Make Up Setting Fixer General Mist Mini
- Jung Saem Mool Essential Mool Micro Fitting Mist
- Tsubaki Fino Hair Mask
- Fino Hair Oil
- Dr Jart Ceramidin Hand Cream
- Atopalm Stretch Mark Cream
- Jelly Ko Bubble Tea Steam Cream Refill
- Jelly Ko Dewy Glaze Toner Refill
- Romand Juicy Lasting Tint
- Jelly Ko Bubble Tea Steam Cream
- Jelly Ko White Truffle SOUFFLÉ Serum Refill
Recommendation of the Week:
- Find the Right Korean Skin Clinic Consultation
All products recommended on the Korean Beauty Show podcast are selected by us. Some of our Show Notes may include affiliate links. If you buy something through one of these links we may earn an affiliate commission at no extra cost to you. These links helps us to offset the costs associated with producing, editing and distributing the podcast.
See omnystudio.com/listener for privacy information.
K-Beauty is no longer niche; in fact, it’s becoming a must-have toolkit for beauty industry professionals, from aesthetic doctors to dermal therapists. In episode 272 of the Korean Beauty Show podcast, Lauren Lee shares key insights from Australia’s biggest professional beauty expo, including:
- Why exosomes are everywhere (and what you really need to know)
- How professionals are adopting K-Beauty systems, not just products
- The rise of scalp care and the “skinification” of hair
- The Korean Lash Lift and what sets it apart
For full show notes and resources, visit STYLE STORY.
Products Mentioned in this Episode:
- Cherry Blossom Sleeping Mask, which sold out on Day 1.
- Gelato Glaze Lip Mask, which sold out on Day 2.
CONNECT WITH LAUREN
Book a K-Beauty Consultation: stylestory.com.au/pages/k-beauty-consultancy
Instagram: instagram.com/lauren.kbeauty
TikTok: tiktok.com/@stylestory_kbeauty
Threads: threads.net/@lauren.kbeauty
YouTube: youtube.com/@thekoreanbeautyshowpodcast
Shop Jelly Ko: jellyko.com.au
Take Our Skin Quiz: https://jellyko.com/tools/perfect-product-finder/which-jelly-ko-product-is-perfect-for-me#/
Get a Free Skin Analysis: https://jellyko.com/pages/ai-skin-analysis
See omnystudio.com/listener for privacy information.
From lawsuits and mass brand closures to global expansions and lip product fails - on episode 271 of the Korean Beauty Show, we're breaking down what’s really happening in the Korean beauty industry in July 2025.
Access Full Show Notes for this Episode Here
CONNECT WITH LAUREN
Book a Consultation: https://stylestory.com.au/pages/k-beauty-consultancyWatch the Show on YouTube: https://www.youtube.com/@thekoreanbeautyshowpodcastFollow me on Threads: https://www.threads.net/@lauren.kbeautyMy Instagram: http://www.instagram.com/lauren.kbeautyShop K-Beauty: http://www.stylestory.com.au/Shop Jelly Ko: http://www.jellyko.com.au/Follow us on TikTok: https://www.tiktok.com/@stylestory_kbeautyStay up to date with K-Beauty: https://stylestory.com.au/pages/free-gift-signupTake the K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/
K-Beauty News Headlines
- Olive Young Loses Major Infringement Lawsuit
- 8,831 K-Beauty Brands Closed in 2024
- Kolmar Korea Opens Huge US Factory to Avoid Tariffs
- Aestura Expands to Sephora in Australia and Canada
Question of the Week: Best Exfoliants for Dry, Sensitive Skin
Products Mentioned:
- Jelly Ko’s Cinnamon Toast Sugar Scrub Foam
One Must, One Meh, One Miss: Lip Product Reviews
Products Mentioned
- Colorgram Fruity Glass Gloss
- Hera Sensual Nude Gloss
- Amuse Lip Smudger
- Banila Co Lip Smudger
- Jelly Ko Gelato Glaze Lip Mask
Watch Recommendation:
- Dear Hongrang (Netflix)
Some of the links in this post may be affiliate links. This means that if you click through and make a purchase, I may earn a small commission at no extra cost to you. Your support helps keep The Korean Beauty Show running. Thank you!
See omnystudio.com/listener for privacy information.
What kind of brand shuts down its entire production line for 72 hours just to ferment a single ingredient? In episode 270 of the Korean Beauty Show podcast, we’re sitting down with Mixsoon, a K-Beauty brand that stands out for all the right reasons.
In an industry built on speed, duplication and sometimes more hype than integrity, this brand is doing things differently, from farming its own Centella on Jeju Island to rejecting fear-based clean beauty narratives.
Access Full Show Notes for this Episode: Here
CONNECT WITH MIXSOON
Instagram: https://www.instagram.com/mixsoon_intl/
Korean Site: https://mixsoon.co.kr/
US Site: https://mixsoon.us/
Customer Service: global_cs@mixsoon.us
CONNECT WITH LAUREN
Book a Consultation: https://stylestory.com.au/pages/k-beauty-consultancyWatch the Show on YouTube: https://www.youtube.com/@thekoreanbeautyshowpodcastFollow me on Threads: https://www.threads.net/@lauren.kbeautyMy Instagram: http://www.instagram.com/lauren.kbeautyShop K-Beauty: http://www.stylestory.com.au/Shop Jelly Ko: http://www.jellyko.com.au/Follow us on TikTok: https://www.tiktok.com/@stylestory_kbeautyStay up to date with K-Beauty: https://stylestory.com.au/pages/free-gift-signupTake the K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/
EPISODE SUMMARY
Lauren sits down with Mina from Mixsoon to discuss:
- The founder’s beginnings as a distributor and how the brand “Mixsoon” was born
- How Mixsoon approaches both formulation and fermentation
- Growing their own Centella asiatica on a farm in Jeju Island
- How the brand went from insider favourite to international “cult” brand
- How they built a “clean beauty” brand without fear mongering
- How the brand continues to grow and survivor in the face of so many competitors shutting their doors
- How their collaboration with Korean boy band Enhyphen came about
- What’s next for Mixsoon
See omnystudio.com/listener for privacy information.
In Episode 269 of The Korean Beauty Show, host Lauren Lee takes you behind the scenes at in-cosmetics Korea 2025 to uncover the latest ingredient trends. From marine sponge microneedling to fermented collagen and high-performance sunscreen tech, Lauren breaks down what was real, what was marketing fluff and what might end up in your next favorite beauty product.This episode also touches on the future of beauty R&D, insights from STYLE STORY’s consultancy arm and what today’s expo floor says about tomorrow’s skincare shelf.
Access Full Show Notes for this Episode here
CONNECT WITH LAUREN
Book a Consultation: https://stylestory.com.au/pages/k-beauty-consultancyWatch the Show on YouTube: https://www.youtube.com/@thekoreanbeautyshowpodcastFollow me on Threads: https://www.threads.net/@lauren.kbeautyMy Instagram: http://www.instagram.com/lauren.kbeautyShop K-Beauty: http://www.stylestory.com.au/Shop Jelly Ko: http://www.jellyko.com.au/Follow us on TikTok: https://www.tiktok.com/@stylestory_kbeautyStay up to date with K-Beauty: https://stylestory.com.au/pages/free-gift-signupTake the K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/
In This Episode We Cover:
Spicules: Marine sponge microneedles pitched as natural micro-exfoliators
Exosomes: Stem cell-derived delivery agents with murky regulatory status
Trending Functional Oils: Armorpheus, green coffee, ginseng, yuja, vetiver
Vitamin K2: The “age killer” for vascular health and eye rejuvenation
Astaxanthin LQ: Ultra-potent antioxidant (with a luxury price tag)
Collagen & Inner Beauty: The science behind ingestible collagen and more
Liposomes: Smarter, cleaner delivery systems with Korean-led R&D
Next-Gen UV Filters: Microencapsulation, enzyme-enhanced SPF and more
Biotech Formulation Trends: How delivery systems and functional actives are converging
STYLE STORY's K-Beauty Consultancy: How Lauren works with biotech startups and ingredient developers in the beauty space
See omnystudio.com/listener for privacy information.
In Episode 268 of The Korean Beauty Show, host Lauren Lee dives into the latest updates from the K-beauty world. This episode covers the shifting retail trends in Korea, the rise of convenience stores as beauty destinations, and the $435 million acquisition of Round Lab by Goodai Global. Plus, we explore the growing trend of dermacosmetics and the exciting news of Jelly Ko’s official launch in the UAE. Tune in for insights on what's shaping the future of K-beauty!
CONNECT WITH LAUREN
- 📅 Book a Consultation: https://stylestory.com.au/pages/k-beauty-consultancy
- ▶️ Watch the Show on YouTube: https://www.youtube.com/@thekoreanbeautyshowpodcast
- 🧵 Follow me on Threads: https://www.threads.net/@lauren.kbeauty
- 📸 My Instagram: http://www.instagram.com/lauren.kbeauty
- 🛍️ Shop K-Beauty: http://www.stylestory.com.au/
- 🍓 Shop Jelly Ko: http://www.jellyko.com.au/
- 🎥 Follow us on TikTok: https://www.tiktok.com/@stylestory_kbeauty
- 💌 Stay up to date with K-Beauty: https://stylestory.com.au/pages/free-gift-signup
- 🧴 Take the K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/
K-Beauty News
- K-Beauty Retail: Convenience Stores as Beauty Hotspots
- Big M&A News in K-Beauty
- Dermacosmetics: The Next Big Trend
- Jelly Ko Launches in the UAE
Question of the Week: Seoul Beauty TourA listener asks for recommendations while attending the Cosmobeauty Expo in Seoul. Lauren shares her must-do spots, including Myeong-Dong, Seongsu-dong and Hongdae, plus tips for a unique K-beauty experience.
Recommendation of the Month – Our Mid-Year SaleUntil June 30, enjoy 25% off all products with the code EOFYS. Don’t miss out on our hero product, Bubble Tea Steam Cream, available in a refill version for extra savings.
See omnystudio.com/listener for privacy information.
In Part 2 of Lauren’s interview with beauty concierge Jennifer Seo, from Aneue Concierge, the two dive into the surgical side of Korea’s booming beauty industry. From cultural attitudes to surgery to what really happens behind the scenes at a Korean clinic, this is your go-to guide for medical tourism in Korea.If you’ve ever considered getting a procedure done in Seoul - or just wanted to know what Korean celebrities are really doing to look so flawless - this episode is for you.
Access Full Show Notes: Here
🎧 Catch up on Part 1 if you missed it for Jennifer’s insights into Korean skincare, booster treatments & stem cells: Here
CONNECT WITH LAUREN
- Book a Consultation
- Watch the Show on YouTube
- Follow me on Threads
- My Instagram
- Shop Kbeauty
- Shop Jelly Ko
- Follow us on TikTok
- Stay up to date with the latest K-Beauty
- Find Your Perfect K-Beauty Product Quiz
CONNECT WITH JENNIFER
Jennifer works with a trusted network of Korean doctors and clinics, offering international patients in-depth consultations, translation help, and full concierge support.
📍 Aneue ConciergeandInstagram
EPISODE SUMMARY
In Part 2, Lauren & Jennifer break down:
- What makes the Korean approach to plastic surgery different
- The most in-demand procedures for international clients
- Why factory-style clinics are common (and how to avoid the wrong ones)
- How much downtime you’ll really need for treatments like Thermage, Ulthera, and Botox
- Red flags when picking a provider (and what you should always ask)
- Why working with a concierge service can save you time, stress & money
💬 Kind Reminder
Creating each episode of The Korean Beauty Show takes a lot of research, time and energy. If you share or repurpose any of the insights from the show whether in posts, articles or videos I’d really appreciate it if you could credit the source. A quick mention or tag means the world and helps support the work that goes into producing these episodes.
Thank you! 💖🎙️
HAVE A QUESTION FOR THE SHOW?
Send Lauren a DM at @lauren_kbeauty or email us at admin@stylestory.com.au
Work With LaurenIf you're ready to scale your business with Korean products, practices or techniques, Lauren offers one-on-one consulting, strategy support and product development through her K-Beauty Consultancy. Book a session via STYLE STORY.
Don’t Forget:Subscribe, leave a review and share this episode with your skincare bestie. It helps new listeners find the show.
See omnystudio.com/listener for privacy information.
This week on the Korean Beauty Show podcast, Lauren sits down with Jennifer Seo, a former Wall Street exec turned beauty and wellness concierge, who now helps international clients travel to Korea for cutting-edge skin treatments, medical checkups, aesthetic procedures and more.
From stem cell therapy to booster injections and Korea’s famous full-body medical exams, Part 1 of our chat dives deep into the non-surgical side of Korean beauty treatments and why Korea is becoming the destination of choice for skincare-savvy globetrotters.
CONNECT WITH LAUREN
- Book a Consultation
- Watch the Show on YouTube
- Follow me on Threads
- My Instagram
- Shop Kbeauty
- Shop Jelly Ko
- Follow us on TikTok
- Stay up to date with the latest K-Beauty
- Find Your Perfect K-Beauty Product Quiz
Episode Summary:
In Part 1 of this discussion, Lauren sits down with Jennifer Seo, founder of premium wellness and beauty travel concierge service, Aneue Concierge, to discuss:
- How Jennifer turned a personal passion for skincare into a full-time business
- Why international clients are flying to Korea for dermatology & non-invasive procedures
- The appeal of Korea’s affordable and innovative treatments
- What makes stem cell therapy so effective (and why it’s not common in the West)
- The growing demand for Rejuran, exosomes, and Chanel boosters
- Korea’s world-class health screening system and how it compares to the US & Australia
This episode is a must-listen for:
- Beauty and wellness travelers
- Curious skincare lovers
- Anyone considering non-surgical treatments in Korea
Stay tuned for Part 2, where we go deep into the world of plastic surgery, red flags to avoid, and how Jennifer's team supports international patients through it all.
🔗 Learn more about Jennifer:
- Aneue Concierge
💬 Kind Reminder
Creating each episode of The Korean Beauty Show takes a lot of research, time and energy. If you share or repurpose any of the insights from the show whether in posts, articles, or videos, I’d really appreciate it if you could credit the source. A quick mention or tag means the world and helps support the work that goes into producing these episodes. Thank you! 💖🎙️
Let’s Chat:DM Lauren on Instagram @lauren_kbeauty or join the convo in The Korean Beauty Show Podcast Chat on Facebook.
Work With LaurenIf you're ready to scale your business with Korean skincare, Lauren offers one-on-one consulting, strategy support, and product development through her K-Beauty Consultancy. Book a session via STYLE STORY.
Don’t Forget:Subscribe, leave a review, and share this episode with your skincare bestie. It helps new listeners find the show!
See omnystudio.com/listener for privacy information.
On this episode of the on The Korean Beauty Show Podcast, host Lauren Lee - founder of K-Beauty Consultancy STYLE STORY and beauty brand Jelly Ko - spills the tea on everything shaking up the Korean beauty world globally - from the biggest K-Beauty news stories, to listener Q&As, a behind-the-scenes brand update and Lauren’s no-filter product reviews in our brand new segment One Must, One Meh, One Miss.
ACCESS FULL SHOW NOTES FOR THIS EPISODE: Here
CONNECT WITH ME
- Book a Consultation
- Watch the Show on YouTube
- Follow me on Threads
- My Instagram
- Shop Kbeauty
- Shop Jelly Ko
- Follow us on TikTok
- Stay up to date with the latest K-Beauty
- Find Your Perfect K-Beauty Product Quiz
In This Episode:
K-Beauty News Updates
- K-Beauty’s ₩40 Billion War Chest
- SPF Stockpiling in the U.S.
- Cosmax Sparks Industry Debate
- Innisfree's Downfall: How Things Are Going from Bad to Worse Post-Rebrand
- Beauty of Joseon Wins Trademark Battle in India
Question of the Week: SOS for Dry, Damaged Skin
A listener asks for help with barrier repair after a skincare reaction. Lauren shares her top product picks.
New Segment – One Must, One Meh, One MissLauren debuts a new review segment where she shares one must, one meh and one miss Korean beauty product.
8. Behind the Scenes at Jelly Ko: Best & WorstLauren keeps it real with an update on the highs and lows from inside Jelly Ko HQ.
Let’s Chat:
Are you stocking up on sunscreen? Still loyal to Innisfree? Have thoughts on Cosmax’s move?
DM Lauren on Instagram @lauren_kbeauty or join the convo in The Korean Beauty Show Podcast Chat on Facebook.
Work With LaurenIf you're ready to scale your business with Korean skincare, Lauren offers one-on-one consulting, strategy support, and product development through her K-Beauty Consultancy. Book a session via STYLE STORY.
Don’t Forget:Subscribe, leave a review, and share this episode with your skincare bestie. It helps new listeners find the show!
See omnystudio.com/listener for privacy information.
K-Beauty has officially gone global—but what do international consumers really think about it? In this episode, we explore the strengths and growing pains of Korean beauty through the eyes of a global audience. From its innovative ingredients and luxurious textures to the confusing product overload, “whitening” language mishaps, and cultural disconnects—this is a candid look at what’s working, what’s not, and what needs to evolve in 2025.
We’ll break down:
- Why foreigners are obsessed with K-Beauty’s gentle, results-driven formulas
- The backlash against overwhelming routines and cutesy packaging
- How language and cultural nuance impact global perception
- What Korean brands must adapt to stay relevant internationally
Whether you’re a skincare enthusiast, beauty founder, or K-Beauty fan navigating the global market—this episode is your guide to understanding the real pros and cons of the Second Wave of K-Beauty.
Tune in to cut through the gloss and get real about K-Beauty abroad.
Access Full Show Notes for this Episode: Here
CONNECT WITH ME
- Book a Consultation
- Watch the Show on YouTube
- Follow me on Threads
- My Instagram
- Shop Kbeauty
- Shop Jelly Ko
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- Stay up to date with the latest K-Beauty
- Find Your Perfect K-Beauty Product Quiz
EPISODE SUMMARY The Rise of the “Second Wave” of K-BeautyThe Advantages of K-Beauty Abroad
- It’s affordable but effective
- Gentle, proactive skincare
- Natural / “clean” beauty with heritage ingredients
- Constant innovation
The Challenges of K-Beauty Abroad
- Hyperconsumerism + Waste
- Issues with Diversity and Inclusion
- Trends move too fast
- Ingredient Transparency & Education
- Perception of “Cheapness” Despite Quality
- The Blessing and Curse of Too Much Choice
- Lack of Instant Gratification
Final Thoughts
See omnystudio.com/listener for privacy information.
Korean beauty has a new member of the trillion won club; "Korean skincare" is the most trending term by increase in popularity in 2025; and we've got a new crop of K-Beauty brand ambassadors this year. Lauren answers a listener's question about the crossover between snail mucin and dust mite allergies. Plus, a recommendation for a Korean sunscreen to try if you're sensitive or rosacea prone. Tune in for all this and more on episode 263 of the Korean Beauty Show podcast.
Access Full Show Notes: Here
CONNECT WITH ME
- Book a Consultation: Looking to scale your beauty business using Korean products, practices or techniques? Want to manufacture skincare in Korea?
We partner with brands, founders & beauty industry professionals to make Korean beauty work for your business. - Watch the Show on YouTube
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- Shop Kbeauty
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- Stay up to date with the latest K-Beauty
- Find Your Perfect K-Beauty Product Quiz
K-Beauty News
- The Newest Member of K-Beauty's Trillion Won Club
- K-Beauty's Newest 2025 Brand Ambassadors
- Top Skincare Products by Increase in Popularity
Question of the Week: Snail Mucin and Dust Mite Allergy
K-Beauty Products to Try: Aestura Derma UV365 Barrier Hydro Mineral Sunscreen
Recommendation of the Week: UV Face Masks
See omnystudio.com/listener for privacy information.
Skincare is in its sensory beauty era. On episode 262 Lauren explores how the colour, scent, texture and feel of beauty products is coming to the fore in 2025, shaping social media, consumer preferences and brand product developments.
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- Find Your Perfect K-Beauty Product Quiz
Episode Summary
There is a growing body of literature examining the importance of sensory perception when it comes to beauty products.
Access Full Show Notes for this Episode: Here
Products Mentioned in this Episode:
- Laneige’s new Bouncy and Firm Serum
- Jelly Ko’s Cherry Blossom Sleeping Mask (although we this launched in 2020, well before this current crop of trends), Dewy Glaze Toner & Be Jelly Overnight Dream Serum
- Arencia's "Holy Hyssop Serum"
- Mamonde's "Calming Shot Azulene Moisture Ampoule”
- Abib's "Rice Overnight Mask"
- No-Texture "HYDRA JELLO MIST”
- Espoir's “Dewlike Jello Glow Riser"
- Dasique "Chewing Glow Pot"
All products recommended on the Korean Beauty Show podcast are selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast.
See omnystudio.com/listener for privacy information.
There’s a lot going on in the K-Beauty-sphere right now; Olive Young is expanding to the US, Aestura is launching at Sephora and multiple global beauty brands are exiting the Korean market due to increasingly tough competition in the domestic market. Plus, what are the cultural attitudes about plastic surgery in Korea and just how common is it? All these and more answered in this episode.
Access Full Show Notes for this Episode: Here
CONNECT WITH ME
- Book a Consultation
- Watch the Show on YouTube
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- Shop Kbeauty
- Shop Jelly Ko
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- Stay up to date with the latest K-Beauty
- Find Your Perfect K-Beauty Product Quiz
K-Beauty News
- Olive Young expanding to the US
- New research from Amore Pacific into aged ginseng
- L’Oreal Has Made Another K-Beauty Investment
- 3 Global Beauty Brands are exiting the Korean market
- Aestura is Launching at Sephora in the US
Question of the Week: What are the cultural attitudes about plastic surgery? How common in plastic surgery in Korea?
K-Beauty To Try
Hera Sensual Nude Gloss
Recommendation of the Week
- Korean Pharmacy Finds
See omnystudio.com/listener for privacy information.
If you’re keen to learn more about the most popular Korean hair care products plus some interesting facts about the domestic hair care industry in Korea, then stick around. On this episode, we’re covering the hottest products, some categories you might not have heard of plus a few surprising things you may not know about Korea’s hair care industry.
CONNECT WITH ME
Book a Consultation
Watch the Show on YouTube
Follow me on Threads
Jelly Ko
Follow us on TikTok
Stay up to date with the latest K-Beauty
Find Your Perfect K-Beauty Product Quiz
K-BEAUTY DISCOUNTS FOR KBS Followers:
- YESSTYLE - Use Code KBS2020
- Jelly Ko - Use Code KBS2020 for 10% off your first order
Access Full Show Notes for this Episode: Here
Products Mentioned in this Episode
Beyond Argan Therapy Repairing Shampoo
Unove Deep Damage Repair Shampoo
107 Scalp Purifying Microbiome Shampoo
Manyo Factory Bioxyl Anti Hair Loss Shampoo (save 5% with code KBS2020)
Dr Groot Density Intensive Care Hair Strengthening Shampoo
Longtake Intensive Shampoo
Healing Bird Treatment Deep Moisture
Miseenscene Salon 10 Professional Cica Protein Treatment
Steam Base Tea Tree Scalp Water Scaler
Aromatica Rosemary Root Enhancer
Unove Silk Oil Essence
Longtake Sandalwood Intensive Hair Oil
Unove Water Essence Mist
Cha Hong Fix Volume Hair Spray
Etude Pang Pang Hair Shadow (save 5% with code KBS2020)
Moremo Keratin Hair Color
See omnystudio.com/listener for privacy information.
Welcome back to another year of K-Beauty! We’re kicking off 2025 with a round-up of everything that’s bene happening in Korea over the holidays. We’ve had multiple mergers and acquisitions, K-Beauty exports have officially surpassed the US $10 billion mark. Plus, we’re answering a listener’s question about the elusive Korean beauty products that don’t contain hyaluronic acid. Lauren shares her recommendations for some makeup brushes to add to your collection and a new K-drama to add to your list.
CONNECT WITH ME Book a Consultation Watch the Show on YouTube Follow me on ThreadsMy InstagramShop KbeautyShop Jelly Ko Follow us on TikTok Stay up to date with the latest K-BeautyFind Your Perfect K-Beauty Product Quiz
K-Beauty News Headlines
K-Beauty News: Korean Beauty Mergers & Acquisitions
- Manyo Factory acquired by K & L Partners
- Dr G acquired by L’Oreal
K-Beauty News: K-Beauty Exports Surpass $10 billion USD for the first time
Question of the Week: What are some Korean beauty products without hyaluronic acid in them?
Products mentioned:
- Atobarrier 365 Hydro Essence
- Round Lab Dokdo Toner
- iUnik Beta Glucan Power Moisture Serum
- Mixsoon Bean Essence
K-Beauty Products to Try: Picasso makeup brushes
Recommendation of the Week: Drama “When the Phone Rings”
See omnystudio.com/listener for privacy information.
Which beauty products and technology are we going to be seeing in 2025? On this episode, K-Beauty expert Lauren Lee is sharing part 2 of her predictions for the Korean beauty trends we’re going to be seeing more of in 2025. If you missed part 1, tune in here.
ACCESS FULL SHOW NOTES: Here
CONNECT WITH ME
- Book a Consultation
- Watch the Show on YouTube
- Follow me on Threads
- My Instagram
- Shop Kbeauty
- Shop Jelly Ko
- Follow us on TikTok
- Stay up to date with the latest K-Beauty
- Find Your Perfect K-Beauty Product Quiz
2025 Korean Beauty Trend Forecast Part 2: AI (Artificial Intelligence) & AR (Augmented Reality)
Technology Mentioned:
- AI Skin Analysis
2025 Korean Beauty Trend Forecast Part 2: Milky Toners / Essences
Products Mentioned:
- Tir Tir Milk Skin Toner
- Beauty of Joseon Glow Replenishing Rice Milk
- I’m From Toner
- Laneige Cream Skin Refiner
- Aestura Atobarrier 365 Cream Mist
2025 Korean Beauty Trend Forecast Part 2: Sunscreens
Products Mentioned:
- Beauty of Joseon Sunscreen
- Round Lab Birch Juice Sunscreen
2025 Korean Beauty Trend Forecast Part 2: Beauty Devices
Products Mentioned:
- Medicube AGE-R Booster Pro
- Jelly Ko Cherry Blossom Sleeping Mask.
- Medicube Jelly Cream
2025 Korean Beauty Trend Forecast Part 2: Injectables
Products Mentioned:
- Rejuran
- Rejuran Healer
- Rejuran S
- Letybo
- Daewoong’s Nuceiva
All products recommended on the Korean Beauty Show podcast are selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast.
See omnystudio.com/listener for privacy information.
Which Korean skincare ingredients are we going to be seeing in 2025? On today’s episode, K-Beauty expert Lauren Lee is sharing part 1 of her predictions for the Korean beauty trends we’re going to be seeing more of in 2025.
Access Full Show Notes for this Episode: Here
CONNECT WITH ME
- Book a Consultation
- Watch the Show on YouTube
- Follow me on Threads
- My Instagram
- Shop Kbeauty
- Shop Jelly Ko
- Follow us on TikTok
- Stay up to date with the latest K-Beauty
- Find Your Perfect K-Beauty Product Quiz
EPISODE SUMMARY
- Trends we will see but won't be covering on this episode
- Exosomes
- PDRN
- Ectoin
- Heartleaf
- Peptides
- Retinol
- A word of caution
Products and Brands Mentioned in this Episode:
- Jelly Ko Cherry Blossom Sleeping Mask
- Genabelle PDRN
- VT PDRN 100
- CNP PDRN Ampoule
- Rejuran Turnover Ampoule PDRN
- Medicube Pink PDRN Ampoule
- Goodal Heartleaf Calming Toner Pads
- Abib Heartleaf Spot Calming Pads
- Mixsoon Heartleaf Essence
- Anua Heartleaf Amopule
- COSRX Peptide line
- The Face Shop
- AHC
- Primera
All products recommended on the Korean Beauty Show podcast are selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast.
See omnystudio.com/listener for privacy information.
Which makeup products captured the attention of Koreans in 2024? Stick around to find out. On this episode, Korean beauty expert Lauren Lee is covering the most popular Korean makeup products of the year, from foundations, to cushions, concealers, lipsticks, highlighters and more. These are the products people couldn’t get enough of.
ACCESS FULL SHOW NOTES FOR THIS EPISODE: https://stylestory.com.au/blogs/style-story/2024-s-most-popular-korean-makeup
CONNECT WITH ME
- Book a Consultation
- Watch the Show on YouTube
- Follow me on Threads
- My Instagram
- Shop Kbeauty
- Shop Jelly Ko
- Follow us on TikTok
- Stay up to date with the latest K-Beauty
- Find Your Perfect K-Beauty Product Quiz
PRODUCTS MENTIONED IN THIS EPISODE:
Foundations
- Matte: VDL Cover Stain Perfecting Foundation
- Glow: Espoir Protailer Glow Foundation
- Matte Cushion Foundation: Hera Black Cushion Foundation
- Glow Cushion Foundation: Bbia Eau Glow Cushion
- Cream Foundation: The Saem Cover Perfection Triple Foundation Balm
Powders
- Finish Powder: Makeup Forever UHD Pressed Powder
- Loose Powder: Innisfree No Sebum Mineral Powder
Concealers
- Concealer: Luna Long Lasting TIp Concealer
- Stick Concealer: The Saem Cover Perfection Concealer Pencil
- Pot Concealer: The Saem Cover Perfection Triple Pot Concealer
Makeup Base: Yunjac Skin Perfecting Protective Base Prep
BB Products
- BB Cream: Glow Breathable BB Cream
- BB Cushion: Lara Clara Bio Cover Balm
Lip Products
- Lipstick: Hera Sensual Powder Matte Lipstick
-
Lip Pencil: Banila Smudging Lip Pencil
-
Lip Liner: Clio Velvet Lip Pencil
- Lip Gloss: Hera Sensual Nude Gloss
Eye & Brow Products
- Eyeshadow: Holika Holika My Fave Piece Eyeshadow
- Liquid Eyeshadow: 3CE Eye Switch
- Palette: Clio Pro Eye Palette
- Brows: Espoir The Brow Balance Pencil
-
Powder Brow: Skinfood Choco Eye Brow Powder Cake
-
Mascara: Etude Curl Fix Mascara
Blushes
- Powder Blush: mostly western. The Korean one was 3CE Mood Recipe Face Blusher
- Cream / Sticker Blusher: Vidivici Mineral Glow Cream Blusher
- Liquid Blusher: Nuse Mousse Care Cheek
- Blusher Palette: Dasique Rose Milk Tea Collection
- Lip & Cheek: Braye Lip Sleek
Contour & Highlight
- Cream / Stick Shading: Etude Reborn Maker
- Powder Shading: Too Cool for School Art Class by Rodin
- Powder Highlighter: Glint by 비디보브
- Cream / Stick Highlighter: Hince True Dimension
- Highlighter Palette: Glyf Illuiette Highlighter Palette
All products recommended on the Korean Beauty Show podcast are selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast.
See omnystudio.com/listener for privacy information.
What were the most popular Korean beauty products of 2024? If you’re keen to find out which products, ingredients, categories and trends topped the charts in Korea this year then stick around because on today’s episode Lauren is rounding them up!
Access Full Show Notes for the Episode Here
CONNECT WITH ME
- Book a Consultation
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- Shop Kbeauty
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- Follow us on TikTok
- Stay up to date with the latest K-Beauty
- Find Your Perfect K-Beauty Product Quiz
Biggest Skincare Trends of 2024:
- Spicule Skincare
- Clean Beauty
- Toner Pads
- Hydrating essences
- Anti-aging essences
- Pore creams
Biggest Ingredient Trends:
- Retinol
- Glutathione
- PDRN
- Peptides
Most Popular Lines
- Aestura’s Atobarrier 365 line
- Manyo’s Pantetoin line and Bifida Biome line
Most Popular Korean Cleansing Oils in 2024
- Manyo Factory Cleansing Oil
- Anua Heartleaf Cleansing Oil
Most Popular Korean Essences in 2024
- Hanyul Red Rice Essential Skin Softener
- The Whoo Bichup Self Generating Anti Aging Essence
Most Popular Korean Serums & Ampoules in 2024
- Manyo Bifida Biome Complex Ampoule
- Aestura Atobarrier 365 Hydro Cera HA Deep Hydration Ampoule
- Innisfree Retinol Ampoule
- Dermafirm Soothing Repair Toning Serum
Most Popular Korean Toners in 2024
- Wellage Hyaluronic 100 Toner
- Tony Moly Wonder Ceramide Mochi Toner
- Manyo Panthetoin Essence Toner
Most Popular Korean Toner Pads in 2024
- Skinfood Potato Madecassoside Soothing Pad
Most Popular Korean Lotions in 2024
- Ongredients Skin Barrier Calming Lotion
- Aestura Atobarrier 365 Lotion
- Scinic the Simple Daily Lotion
Most Popular Korean Moisturizers and Creams in 2024
- Goodal Green Tangerine Cream
- Sulwhasoo Concentrated Ginseng Renewing Cream
- Dr G Red Blemish Cream
- Dr G Royal Black Snail Cream
- Our most popular -
- Bubble Tea Steam Cream
Most Popular Korean Mists in 2024
- Jung Saem Mool Essential Water Micro Fitting Mist
- Oil mists - d’Alba Piedmont White Truffle Supreme Intensive Serum Mist
- Aestura Atobarrier 365 Cream Mist
Most Popular Korean Sunscreen in 2024
Round Lab Birch Sap Sunscreen
Most Popular Korean Eye Creams in2 024
- AHC Pro Shot Colla-juvenation Lift 4 Capsule Infused Eye Cream For Face 30ml
- Goodal Green Tangerine Dark Circle Eye Cream
Most Popular Spicule Skincare: VT Reedle Shot
Most Popular Peptide Product: Cosrx The Peptide Skin Booster Serum
All products recommended on the Korean Beauty Show podcast are personally selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast.
See omnystudio.com/listener for privacy information.
On today’s episode we’re covering all the latest Korean beauty news headlines - Korea’s domestic cosmetics market reaching new heights, the top trends at Cosmoprof Asia, the small dose cosmetics trend and how social media created the beauty industry’s newest dialect. Plus, Lauren answers a listener’s question about beauty standards, and shares her recommendation for Korean makeup cushions to try, plus a selection of K-Beauty products for babies and kids.
Access Full Show Notes for this Episode Here
CONNECT WITH ME
- Book a Consultation
- Watch the Show on YouTube
- Follow me on Threads
- My Instagram
- Shop Kbeauty
- Shop Jelly Ko
- Follow us on TikTok
- Stay up to date with the latest K-Beauty
- Find Your Perfect K-Beauty Product Quiz
News Headlines:
- Korea’s Domestic Cosmetics Market Reaches New Heights
- Top Trends at Cosmoprof Asia
- Small Dose Cosmetics
- How Social Media Created Beauty’s New Dialect
Question of the Week: Can beauty products exist independently of beauty standards, and how do you see this dynamic playing out differently between Korean and Western beauty markets?
K-Beauty Products to Try
Products Mentioned:
- Age20s Essence Cover Pact Crystal Shining Drop Edition
- Age20s Signature Essence Cover Pact Intense
RECOMMENDATION OF THE WEEK: Atopalm for babies & kids
- Atopalm Tok Tok Facial Sun Pact
- Atopalm Outdoor Sun Stick
- Atopalm Top to Toe Wash
- Atopalm Gentle Baby Wash
- Pregnancy Stretch Mark Cream & Massage Oil
- Cream Massage Oil
All products recommended on the Korean Beauty Show podcast are personally selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast.
See omnystudio.com/listener for privacy information.
Tune in for a fun new segment where we “rate” the best and worst of Korean skincare. On today’s episode, Lauren is sharing the best and worst of cult K-Beauty Laneige, offering her insights as a distributor of Laneige products for over 10 years. Which products did customers love and which ended in tears for everyone? Tune in to find out.
CONNECT WITH ME
- Book a Consultation
- Watch the Show on YouTube
- Follow me on Threads
- My Instagram
- Shop Kbeauty
- Shop Jelly Ko
- Follow us on TikTok
- Stay up to date with the latest K-Beauty
- Find Your Perfect K-Beauty Product Quiz
Products Mentioned in this Episode
- Laneige Lip Sleeping Mask
- Laneige Cream Skin Refiner
- Laneige Glowy Makeup Serum
- Laneige Water Sleeping Mask
- Laneige Radian-C Cream
- Laneige Radian-C Spot Serum
- Laneige BB Cushions
- Laneige Lip Glowy Balm
- Laneige Bouncy and Firm Eye Sleeping Mask
All products recommended on the Korean Beauty Show podcast are personally selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast.
See omnystudio.com/listener for privacy information.
2024 is officially the year of the dupe in Korea! Lauren rounds up the skincare and makeup products making headlines, plus a look at which Korean beauty products hit the top of the charts in the US recently. We’re answering a listener’s question about gua sha, sharing a product recommendation for acne prone skin and a Korean movie to add to your watch list.
Full Show Notes Are Available Here
CONNECT WITH ME
- Book a Consultation
- Watch the Show on YouTube
- Follow me on Threads
- My Instagram
- Shop Kbeauty
- Shop Jelly Ko
- Follow us on TikTok
- Stay up to date with the latest K-Beauty
- Find Your Perfect K-Beauty Product Quiz
K-Beauty News Headlines
Skincare & Makeup Dupes are exploding in popularity in Korea
Products Mentioned:
- Son & Park Arti Spread Color Balm
- Chanel Lip & Cheek Balm
- Holika Holika eyeshadow
- Dior Loose Blush
- BECHIC Makeup Spatula
- Picasso Makeup Spatula
- Plu Cica Booster Reedle Shot
- VT Reedle Shot
- Daiso Pudding Pots
- Fwee Pudding Pots
Data: 헤럴드경제
Previous Korean Beauty Show Podcast Episodes on Dupes:
- Best K-Beauty Dupes for Expensive Products
- Best Korean Skincare Dupes in 2022
- Best K-Beauty Skincare Dupes in 2024
- Best K-Beauty Makeup Dupes in 2024
Top Selling Korean Beauty Products on Amazon for Q3 2024
Products Mentioned:
- Biodance Collagen Mask
- COSRX Advanced Snail 96 Mucin Essence
Data: MarketDefense x Beauty Matter
Jelly Ko is now available at eCosmetics
Shop: Jelly Ko Collection
Cleanical Beauty Panel
Join me and other industry experts on the 27th of November for an online panel on the rise of cleanical beauty: “Coming clean: Science, Transparency & the Rise of 'Cleanical' Beauty”
Register Here
Question of the Week: “Hi Lauren I just wanted to say that I love your podcast. I listen to it on my day off each week as my chill moment. I wanted to ask what you think of Gua sha and if you think it helps your skin”
- Podcast episode on how to do Korean facial massage.
K-Beauty to Try: Ciracle Red Spot Cream
Recommendation of the Week: Korean Film “Uprising” (전,란; lit. War and Revolt)
All products recommended on the Korean Beauty Show podcast are personally selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast.
See omnystudio.com/listener for privacy information.
When it comes to viral trending Korean makeup it can be hard to know which ones are worth the hype and which are all hot air. Luckily for you, I’ve tried and tested the top trending products and today we're going to sort the good from the bad for you.
Tune in if you don't want to waste a single dollar more on over-hyped products that don't do what they say.
Access Full Show Notes: Here
CONNECT WITH ME
- Book a Consultation
- Watch the Show on YouTube
- Follow me on Threads
- My Instagram
- Shop Kbeauty
- Shop Jelly Ko
- Follow us on TikTok
- Stay up to date with the latest K-Beauty
- Find Your Perfect K-Beauty Product Quiz
Products Mentioned in this Episode
- Fwee Pudding Pots
- Korean Makeup Spatula
- Dasique Pro Concealer Palette
- Missha M Perfect Cover BB Cream
- Skin79’s Super Plus Beblesh Balm
- Parnell Cicamanu Cushion
- AHC Aura Secret Tone Up Cream
- Romand Better Than Palette
- Rom&nd Juicy Lasting Tint
- Heimish Artless Glow Base
- Laneige Glowy Makeup Serum
All products recommended on the Korean Beauty Show podcast are personally selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast.
See omnystudio.com/listener for privacy information.
Korea has officially surpassed France as the top exporter of beauty products to the US. But how do Korean beauty brands differ from global beauty brands? Lauren takes a look at the data and offers her thoughts as an industry veteran. Plus, stick around if you’re keen to hear which Korean foundation to try, plus a recommendation for an expert who breaks down the science behind your favourite Korean skin care products.
Access Full Show Notes: Here
CONNECT WITH ME
- Book a Consultation
- Watch the Show on YouTube
- My Instagram
- Shop Kbeauty
- Shop Jelly Ko
- Follow us on TikTok
- Stay up to date with the latest K-Beauty
- Find Your Perfect K-Beauty Product Quiz
K-Beauty News
- Korea surpasses France as the top exporter of beauty products to the US this year:
- Gelato Glaze Lip Mask wins Prevention Best of Beauty Award
Question of the Week: How do Korean beauty brands differ from those that are supposed to be the best in the world?
K-Beauty to Try:
Product mentioned:
- VDL Cover Stain Perfecting Foundation
Recommendation of the Week
Dr Rachel Ho
See omnystudio.com/listener for privacy information.
We’re answering one of the most Googled questions about Korean beauty. Lauren discusses the current regulatory framework for a product to become certified in Korea as “natural” or “organic”, and why the industry has pushed for the system to be abolished. And are natural beauty products actually better? Tune in for the discussion.
Access Full Show Notes for this Episode: Here
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- Book a Consultation
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- Watch the Show on Youtube
EPISODE SUMMARY
- Natural and Organic Cosmetics: The Cosmetic Regulatory Framework in Korea
- How brands and products become certified as “natural” and/or “organic” in Korea
- Why the Korean beauty industry isn’t happy with the current regime
- Proposed changes in 2024 and future of the natural / organic industry
- Is Natural Beauty better?
- Issues with the natural beauty category
See omnystudio.com/listener for privacy information.
On this episode, we’re covering the MFDS’s latest crackdown on skincare products claiming to offer “microneedling in a bottle”. Plus, one of our listeners requested a Korean swap for Glow Recipe’s Niacinamide Dew Drops, which we’re answering. Lauren discusses why Jelly Ko has launched 3 skin care refills in 2024 and she introduces her Autumn/Winter K-beauty skincare routine recommendations.
Access Full Show Notes: Here
CONNECT WITH ME
- Book a Consultation
- My Instagram
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- Shop Jelly Ko
- Follow us on TikTok
- Stay up to date with the latest K-Beauty
- Find Your Perfect K-Beauty Product Quiz
K-Beauty News: Microneedling in a Bottle - Scam?
Cosmetics claiming to have "microneedling" capabilities might be the latest TikTok craze but as it turns out they’re also a scam that’s been the subject of action by Korea’s Ministry of Food & Drug Safety ("MFDS").
Tune in for the full discussion.
Question of the Week: Is there a Korean dupe for Glow Recipe’s Niacinamide Dew Drops?
Product discussed: Jung Sae Mool Essential Mool Cream
New Product Releases
-
Jelly Ko Dewy Glaze Toner Refill
-
Jelly Ko White Truffle Souffle Serum Refill
-
Jelly Ko Be Jelly Overnight Dream Serum Refill
Tune in for the discussion on why we’re focusing on refills
Recommendation of the Week: Autumn/Winter K-beauty skincare routine recommendations
Products mentioned:
- Essence / Toner: Dewy Glaze Toner
-
Serums:
-
Jelly Ko Be Jelly Overnight Dream Serum
-
Jelly Ko White Truffle Souffle Serum
-
Equlib Eau Briller Serum
-
Zeroid Intensive Hydrating Ampoule
-
Oil: Equlib Le Noir Face Oil
-
Moisturiser:
-
Bubble Tea Steam Cream
-
Zeroid Intensive Cream MD
-
Occlusive:
-
Cherry Blossom Sleeping Mask
-
Avene Cicalfate
See omnystudio.com/listener for privacy information.
On this episode, Lauren shares an interview she did with KoreaProduct Post, covering everything from her journey from law to entrepreneurship to how she built her Korean beauty businesses. She reveals some of the challenges she faced along the way, how K-Beauty has impacted global markets and strategies for penetrating international markets. Plus, what’s next for the Korean beauty industry?
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- Shop Jelly Ko
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- Stay up to date with the latest K-Beauty
- Find Your Perfect K-Beauty Product Quiz
EPISODE SUMMARY
- From Law to K-Beauty: An Unexpected Path
-
Building a K-Beauty Empire
-
K-Beauty Fan Following
-
The Trends
-
Competition in the market
-
Looking ahead
-
Wrap up
Watch the Episode: On YouTube
See omnystudio.com/listener for privacy information.
In 2024, there are more than a few dodgy K-Beauty marketing tactics doing the rounds. Thanks to the rise of social media we are seeing more brands and advertisers trying to create a viral moment for their product, leading some to rely on questionable marketing tactics to do so. On this episode, we're covering "those" glass skin ads, deceptive and misleading advertising claims, brands infiltrating online communities to plant reviews and hype products, plus brands and retailers advertising & selling sunscreens in countries where the products aren't legally compliant.
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- Stay up to date with the latest K-Beauty
- Find Your Perfect K-Beauty Product Quiz
EPISODE SUMMARY
- Glass Skin Ads
- Brands Covertly Infiltrating Online Communities to Advertise Products
- Deceptive and Unfair Marketing Claims
- Advertising Sunscreens in Countries Where the Products Don't Meet Local Regulations
Access Full Show Notes for this Episode here
See omnystudio.com/listener for privacy information.
On this episode, we’re chatting the business of K-Beauty with a look behind the scenes of one of Korea’s largest conglomerates, Shinsegae, who has just announced that it has acquired Gen-Z brand AMUSE. Plus, while we’re on the topic of Korean beauty businesses, Lauren does an explainer of exactly what’s going on over at STYLE STORY at Jelly Ko.
CONNECT WITH ME
- Book a Consultation
- My Instagram
- Shop Kbeauty
- Shop Jelly Ko
- Follow us on TikTok
- Stay up to date with the latest K-Beauty
- Find Your Perfect K-Beauty Product Quiz
Access Full Show Notes for this Episode here
K-Beauty News Headlines
- Shinsegae Acquires AMUSE
- What this means for the Shingsegae portfolio
- How this acquisition is different from past brand acquisitions
-
What this tells us about global expansion plans among Korea’s top conglomerates
-
Update on What’s Going On at STYLE STORY and Jelly Ko
Recommendation of the Week: ZEROID Derma Shield Cream MD 50g SPF50+ PA++++
See omnystudio.com/listener for privacy information.
If you’re curious about what goes on at a K-Beauty expo in Korea then don’t miss this episode. Lauren covers what’s trending in K-Beauty in 2024 for devices, ingredients, skin and hair care, plus who would benefit the most from attending this expo.
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- Book a Consultation
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- Find Your Perfect K-Beauty Product Quiz
Access Full Show Notes for this Episode Here: https://stylestory.com.au/blogs/podcast/top-k-beauty-trends-at-the-cosmo-beauty-expo
Topics Covered in this Expo
- At Home Beauty Devices
- Nail salon tech
- Pimple Patches
- Pad style products
- Diet pills and systems
- Custom skincare
- Top Trending Ingredients
- Hair and scalp care
- K-Beauty Brands attending the Expo
- Who would I recommend the Cosmo Beauty Expo to?
See omnystudio.com/listener for privacy information.
If you're searching for the best K-Beauty products to guarantee the glass skin glow in 2024 you're in the right place. Let's take a look at some of the tried and tested favourites and their more modern counterparts!
Access Full Show Notes: https://stylestory.com.au/blogs/style-story/best-glass-skin-products-in-2024
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- Shop Kbeauty
- Shop Jelly Ko
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- Stay up to date with the latest K-Beauty
- Find Your Perfect K-Beauty Product Quiz
Best Glass Skin Products in 2024 - the Essence
Products mentioned:
- COSRX Advanced Snail 96 Mucin Power Essence
- Mixsoon's Bean Essence
Best Glass Skin Products in 2024 - the Toner
Product mentioned:
- Jelly Ko Dewy Glaze Toner
Best Glass Skin Products in 2024 - the Clay Masks
Product mentioned:
- Subi's Holo Dream Mask & Brush
Best Glass Skin Products in 2024 - the Serum
Product mentioned:
- Tosowoong Aqua Ampoule Ampoule
Best Glass Skin Products in 2024 - The Moisturiser
Product mentioned:
- Jelly Ko Bubble Tea Steam Cream
See omnystudio.com/listener for privacy information.
In this week’s news headlines we’ve got a new beauty buzzword for 2024 and which popular international retailer is pulling out of Korea and why? Stick around to find out on episode 242 of the Korean Beauty Show podcast.
Access Full Show Notes: https://stylestory.com.au/blogs/podcast/sephora-pulls-out-of-korea
CONNECT WITH ME
- My Instagram
- Shop Kbeauty
- Shop Jelly Ko
- Follow us on TikTok
- Stay up to date with the latest K-Beauty
- Find Your Perfect K-Beauty Product Quiz
K-Beauty News
- Sephora Pulls Out of Korea
- "Peptide" is a Keyword for the Beauty Industry in 2024
Question of the Week: Do the melting collagen masks really work? New Korean Beauty Product Reviews
- Purito Cica Clearing BB Cream
- Dr Jart Cicapair Color Correcting Cream
Recommendation of the Week:
If you've been searching for Jelly Ko's 3 most popular products - our sleeping mask, moisturiser and toner - you'll notice they're out of stock. We've been overwhelmed by orders after our mask took home the Best of Beauty Awards last year.
Sign up for the notifications to be notified when the products are back in stock so you don't miss out on them!
See omnystudio.com/listener for privacy information.
From makeup spatulas, to sun patches, tone creams, aegyosal pens and more, on this episode of the Korean Beauty Show podcast we’re doing a round up of some of the Korean beauty products you may not have heard of before.
Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/korean-beauty-products-you-may-not-have-heard-of
CONNECT WITH ME
- My Instagram
- Shop Kbeauty
- Shop Jelly Ko
- Follow us on TikTok
- Stay up to date with the latest K-Beauty
- Find Your Perfect K-Beauty Product Quiz
Access Full Show Notes: https://stylestory.com.au/blogs/podcast/korean-beauty-products-you-may-not-have-heard-of
Korean Beauty products you may not have heard of: Makeup Spatulas
Products mentioned: Makeup Spatula
Korean Beauty products you may not have heard of: Tone Up Creams
Product mentioned: Heimish Artless Glow Base
Korean Beauty products you may not have heard of: Hair coloured powders
Korean Beauty products you may not have heard of: Cushion foundations
Korean Beauty products you may not have heard of: Aegyosal pens (애교살)
Korean beauty products you may not have heard of: Circle coloured contact lens
Korean beauty products you may not have heard of: Gommage peeling gels
Product Mentioned: Beauty of Joseon Apricot Peeling Gel
Korean beauty products you may not have heard of: Adhesive sun patches
See omnystudio.com/listener for privacy information.
As the popularity of Korean beauty continues to grow overseas so too does the popularity of Korean ingredients. Which 3 are taking off overseas? Tune into find out. Plus, we’re discussing a popular K-Beauty toner that’s breaking a lot of people out, the best Korean Vitamin C serums and more.
Access Full Show Notes: https://stylestory.com.au/blogs/podcast/is-this-popular-korean-toner-breaking-me-out
CONNECT WITH ME
My Instagram
Shop Kbeauty
Shop Jelly Ko
Follow us on TikTok
Stay up to date with the latest K-Beauty
Find Your Perfect K-Beauty Product Quiz
K-Beauty News
- Popularity of Korean Ingredients Grows Overseas
- Lauren quoted in Elle Magazine’s Round Up of the Best Korean Vitamin C Serums
- The three products I'd recommend include:
- COSRX Vitamin C 23 Serum
- ByWishtrend Pure Vitamin C 21.5 Advanced Serum
- SOME BY MI Yuja Niacin Serum
Question of the Week: Could Anua Heartleaf Soothing Toner have broken me out?Korean Beauty Product Reviews
Jelly Ko Cherry Blossom Sleeping Mask:
"This mask smells heavenly. I love the texture and feel of it on my face. I'm skeptical of products like this but this one has actually made a difference and given me the results I am hoping for. It makes skin look plump, hydrated and moisturized the next day. Highly recommend!"
See omnystudio.com/listener for privacy information.
If you’re a fan of beauty dupes and swaps then stick around for today’s episode because we’re doing a round-up of some of the best Korean beauty dupes and swaps for popular makeup products in 2024.
Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/best-k-beauty-makeup-dupes-in-2024
CONNECT WITH ME
- My Instagram
- Shop Kbeauty
- Shop Jelly Ko
- Follow us on TikTok
- Stay up to date with the latest K-Beauty
- Find Your Perfect K-Beauty Product Quiz
If you like the show and want to support us you can buy your korean beauty products from us on stylestory.com.au, jellyko.com or on Amazon
Best Korean Beauty Makeup Dupes in 2024
- Dior Addict Lip Maximizer Gloss in #002 Opal > Rom&nd Glasting Water Gloss in shade #00 Meteor Track
- Rare Beauty Soft Pinch Liquid Blush Bliss > Apieu Juicy Pang Blusher in PK03 Guava
- Glow Recipe Sunscreen > Heimish Artless Glow Base
- Huda Beauty Easy Bake Loose Powder > Innisfree No Sebum Mineral Powder
- IT Cosmetics CC+ Cream Oil-Free Matte with SPF 40> Missha M Perfect Cover BB Cream
- Charlotte Tilbury Lipstick, Pillow Talk > Peripera Ink Velvet in Bouquet Nude
- Fenty Beauty Poutsicle Hydrating Lip Stain in Mai Type > Romand Dewyful Water Tint in 06 Thulian
- Rare Beauty Warm Wishes Effortless Bronzer Stick > Etude House Play 101 Stick Contour Duo
Also mentioned: Too Cool for School Art Class by Rodin.
See omnystudio.com/listener for privacy information.
The Korean beauty industry is responsible for launching many of the top trending innovations in the global beauty industry for the last 15 years. This year's biggest trend so far is personalization. From colour analysis, to MBTI and made-for-you foundations, it seems everyone in Korea wants skincare, beauty and even makeup that's personally tailored to them.
But is the latest personalization trend going to stick around or are there too many barriers for most brands looking to jump on it? Lauren discusses on episode 238 of the Korean Beauty Show podcast.
Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/personalization-is-2024s-leading-trend-in-korea
Is Korea’s Personalization Trend A Fad or Lasting Trend?
Based on an interview I did with Cosmetics Design Asia, I'm sharing my thoughts on this trend and whether we're likely to see this trend spread.
Question of the Week: What are the popular treatments in Korea at the moment?
- Rejuran
- HIFU
Why Did You Buy This K-Beauty Product?
- Subi Bare Skin Balm: Simply excellent quality. Easy to use, gentle to the skin, and clean very well.
- AHC Real Private Eye Cream For Face: wanted to try a different eye cream
- Jelly Ko Cherry Blossom Sleeping Mask: Heard so much about it on the podcast and it sounded exactly what I needed as a hydrating mask
- Skinfood Salmon Concealer Eye Cream: I have heard good reports on this item including on the You Beauty podcast.
- Subi Holo Dream Face Mask & Brush: I received a sample and it worked wonders on my skin, so I wanted to try the full size version!
Recommendation of the Week: Doctor Slump
- New K-drama on Netflix starring Park Hyung Sik and Park Shin Hye
See omnystudio.com/listener for privacy information.
Whether you're planning to spend the day solo, with girlfriends (#GalentinesDay) or loved up with your favourite person, there's one thing I know for sure: that there's no shame in feeling and looking your best on Valentines Day.
So sit back, grab a wine or a box of choccies and throw one of these Korean skincare products on! We're doing our bit by offering you 14% off these pampering faves exclusively at STYLE STORY.
Access Full Show Notes: https://stylestory.com.au/blogs/podcast/korean-skincare-valentines-day-special
CONNECT WITH ME
- My Instagram
- Shop Kbeauty
- Shop Jelly Ko
- Follow us on TikTok
- Stay up to date with the latest K-Beauty
- Find Your Perfect K-Beauty Product Quiz
PRODUCTS MENTIONED IN THIS EPISODE
- Korean Skincare Valentines Day Special - Apieu Milk One Pack Strawberry
- Korean Skincare Valentines Day Special - APLB EGF Collagen Moisture Cream
- Korean Skincare Valentines Day Special -Beauty of Joseon Red Bean Water Gel
- Korean Skincare Valentines Day Special - I DEW CARE Bright Side Up
- Korean Skincare Valentines Day Special - Rom&nd Juicy Lasting Tint
- Korean Skincare Valentines Day Special - Subi Brightening Powder Cleanser
- Korean Skincare Valentines Day Special - SKIN 79 Orange Super + BB Cream
- Korean Skincare Valentines Day Special - Jelly Ko Dewy Glaze Toner
See omnystudio.com/listener for privacy information.
In 2024, many K-Beauty products have a cult following and for good reason – not only do they deliver fantastic results, they are beautifully packaged, contain stellar ingredients and are reasonably pricedBut some K-Beauty products also contain similar ingredients or perform similarly to more expensive skincare products. If you’re looking to save some money this year (#costofliving crisis!) check out our list of Korean beauty product dupes and swaps for products that perform similarly to more expensive ones.
Access Full Show Notes: https://stylestory.com.au/blogs/podcast/best-k-beauty-skincare-dupes-in-2024
CONNECT WITH ME
- My Instagram
- Shop Kbeauty
- Shop Jelly Ko
- Follow us on TikTok
- Stay up to date with the latest K-Beauty
- Find Your Perfect K-Beauty Product Quiz
EPISODE SUMMARY
- Best K-Beauty Skincare Dupes in 2024 for COSRX Snail Mucin Essence - Mixsoon Bean Essence
- Best K-Beauty Skincare Dupes in 2024 for Paula's Choice Niacinamide 10% - One Thing Niacinamide 10%
- Best K-Beauty Skincare Dupes in 2024 for Glow Recipe Watermelon Glow PHA+BHA Pore-Tight Toner- Axis-Y Daily Purifying Treatment Toner.
- Best K-Beauty Skincare Dupes in 2024 for SKII Essence - Secret Key Starting Treatment Essence
- Best K-Beauty Skincare Dupes in 2024 for Cerave - Illiyoon Ceramide Ato Cream
- Best K-Beauty Skincare Dupes in 2024 for Caudalie Vino Perfect Cream - Beauty of Joseon Dynasty Cream
- Best K-Beauty Skincare Dupes in 2024 for Topicals Faded Serum - I DEW CARE Bright Side Up Brightening Vitamin C Serum
See omnystudio.com/listener for privacy information.
Thinking about pulling the trigger on an expensive new K-Beauty device? Tune into this episode first. We’re looking at the latest research, plus answering a listener’s question about why makeup in Korea is so much cheaper and higher quality than other popular options.
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- Stay up to date with the latest K-Beauty
- Find Your Perfect K-Beauty Product Quiz
K-Beauty News
- New Studies Reveal Whether Beauty Devices Really Work
- Jelly Ko Cherry Blossom Sleeping Mask featured in Better Homes and Gardens Magazine
Question of the Week: “Can you explain why makeup is so much higher quality and cheaper in Korea? I'm in perth and ITS JUST NOT THE SAME?”
Product Testing Opportunities: Available at the moment via Jelly Ko's Instagram
New K-Beauty Reviews
- d’Alba White Truffle First Spray Serum
- Kahi Wrinkle Bounce Multi Balm
Recommendation of the Week - Singles Inferno 3
See omnystudio.com/listener for privacy information.
On episode 234, we covering celebrities favourite Korean beauty products, tips and tricks. From Queen Letizia of Spain to Jisoo from Black Pink it's safe to say that K-Beauty has pretty wide appeal. And when it comes to how to get the most of out our your products some celebs have wackier tips than others. Tune into find out.
Access Full Show Notes: https://stylestory.com.au/blogs/podcast/celebs-favourite-korean-beauty-products-tips-and-tricks
CONNECT WITH ME
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- Shop Kbeauty
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- Stay up to date with the latest K-Beauty
- Find Your Perfect K-Beauty Product Quiz
CELEBS COVERED:
- Em Rata
- Justin Bieber
- Jessica Jung
- Jisoo
- Suzy
- Irene Kim
See omnystudio.com/listener for privacy information.
Ep 233 - Learn the Basics of Korean Medicinal Herbs
Lauren answers a listener’s question about the best place to learn about traditional Korean medicinal herbs and skincare in Korea. Plus, Laneige has a new global brand ambassador and several Korean beauty brands have announced price rises to start the new year. Real customers review products from APLB, COSRX and Jelly Ko.
Access Full Show Notes
CONNECT WITH ME
- My Instagram
- Shop Kbeauty
- Shop Jelly Ko
- Follow us on TikTok
- Stay up to date with the latest K-Beauty
- Find Your Perfect K-Beauty Product Quiz
K-Beauty News Headlines
- Sydney Sweeney Selected as Laneige’s New Global Ambassador
- Price of Korean Beauty Products Rising Again in 2024
Question of the Week:
“Hello Lauren :) it might be off topic from what you usually talk about but in regards to wanting to learn more about medicinal herbs or on skincare in Seoul. Do you know of any institutes or one month programs for beginners by any chance? Thank you”
- Take a look at the Show Notes for full details
New K-Beauty Products on STYLE STORY
- Abib Heartleaf Spot Pad Calming Touch
- Anua Heartleaf 70% Intense Calming Cream
New K-Beauty Reviews
- APLB Booster Clinic Hair Essence
- COSRX Advanced Snail Mucin Cleanser
- Jelly Ko Cherry Blossom Sleeping Mask
Recommendation of the Week - Mixsoon Centella Asiatica Extract
See omnystudio.com/listener for privacy information.
Wondering which skin clinic you should go to while visiting Seoul? On this episode Lauren is giving her recommendations about how to pick the right clinic for you.
Access Full Show Notes: https://stylestory.com.au/blogs/podcast/which-skin-clinic-should-i-go-to-in-seoul
CONNECT WITH ME
My Instagram: www.instagram.com/lauren.kbeauty
Shop Kbeauty: www.stylestory.com.au
TikTok: https://www.tiktok.com/@stylestory_kbeauty
Jelly Ko’s IG: www.instagram.com/jellyko_official
Stay up to date with the latest K-Beauty : https://stylestory.com.au/pages/free-gift-signup
Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/
If you enjoyed this episode, please share it with a friend!
See omnystudio.com/listener for privacy information.
The Most Popular Brands & Products in Korea in 2023
On Episode 231 to wrap up 2023, Lauren is wrapping up the most popular brands and products in Korea this year.
Access Full Show Notes: https://stylestory.com.au/blogs/podcast/the-most-popular-brands-products-in-korea-in-2023
Shop Kbeauty: www.stylestory.com.au
Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/
CONNECT WITH ME
TikTok: https://www.tiktok.com/@stylestory_kbeauty
My Instagram: www.instagram.com/lauren.kbeauty
See omnystudio.com/listener for privacy information.
Key Ingredient Trends in the Korean Beauty Market Part 2
On this episode of the Korean Beauty Show podcast, Lauren wraps up her assessment of the key ingredients that have shaped the Korean Beauty Market in 2023. If you missed Part 1 (plant-based ingredients) tune in here. This is Part 2.
CONNECT WITH ME
My Instagram: www.instagram.com/lauren.kbeauty
Shop Kbeauty: www.stylestory.com.au
Style Story’s IG: www.instagram.com/stylestory_kbeauty
TikTok: https://www.tiktok.com/@stylestory_kbeauty
Jelly Ko’s IG: www.instagram.com/jellyko_official
Facebook: www.facebook.com/stylestory.au
Website: www.thekoreanbeautyshow.com
Stay up to date with the latest K-Beauty : https://stylestory.com.au/pages/free-gift-signup
Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/
Access Full Show Notes: https://stylestory.com.au/blogs/podcast/key-ingredient-trends-in-the-korean-beauty-market-part-2
See omnystudio.com/listener for privacy information.
On episode 228 of the Korean Beauty Show podcast, Lauren runs through the latest news headlines in the Korean beauty industry and answers a listener's question about whether teenagers should use active skincare. Real customers share their reviews for products from COSRX and APLB, plus Lauren shares one of her favourite beauty finds of 2023.
Access Full Show Notes: https://stylestory.com.au/blogs/podcast/should-teenagers-be-using-active-skincare
CONNECT WITH ME
My Instagram: www.instagram.com/lauren.kbeauty
Shop Kbeauty: www.stylestory.com.au
Style Story’s IG: www.instagram.com/stylestory_kbeauty
TikTok: https://www.tiktok.com/@stylestory_kbeauty
Jelly Ko’s IG: www.instagram.com/jellyko_official
Facebook: www.facebook.com/stylestory.au
Website: www.thekoreanbeautyshow.com
Stay up to date with the latest K-Beauty : https://stylestory.com.au/pages/free-gift-signup
Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/
See omnystudio.com/listener for privacy information.
On this episode, Lauren runs through some of the key ingredient trends that have shaped the Korean Beauty Market in 2023. This is Part 3 in a series delving into the key trends, ingredients, brands and products that have shaped Korean skincare and the beauty industry domestically in Korea in 2023. Tune into Part 1 and Part 2 first.
Access Full Show Notes: https://stylestory.com.au/blogs/podcast/key-ingredient-trends-in-the-korean-beauty-market
CONNECT WITH ME
My Instagram: www.instagram.com/lauren.kbeauty
Shop Kbeauty: www.stylestory.com.au
Style Story’s IG: www.instagram.com/stylestory_kbeauty
TikTok: https://www.tiktok.com/@stylestory_kbeauty
Jelly Ko’s IG: www.instagram.com/jellyko_official
Facebook: www.facebook.com/stylestory.au
Website: www.thekoreanbeautyshow.com
Stay up to date with the latest K-Beauty : https://stylestory.com.au/pages/free-gift-signup
Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/
See omnystudio.com/listener for privacy information.
On this episode of the Korean Beauty Show podcast, Lauren runs through some of the key trends that have shaped the Korean Beauty Market in 2023 and how they are connected to one another. She also discusses what we're going to be seeing more of and how these 3 changes might change in 2024-25. This is Part 2 in a series delving into the key trends, ingredients, brands and products that have shaped Korean skincare and the beauty industry domestically in Korea in 2023. Tune in if you're ready for a deep dive!
Access Full Show Notes: https://stylestory.com.au/blogs/podcast/key-trends-in-the-korean-beauty-market-part-2
CONNECT WITH ME
My Instagram: www.instagram.com/lauren.kbeauty
Shop Kbeauty: www.stylestory.com.au
Style Story’s IG: www.instagram.com/stylestory_kbeauty
TikTok: https://www.tiktok.com/@stylestory_kbeauty
Jelly Ko’s IG: www.instagram.com/jellyko_official
Facebook: www.facebook.com/stylestory.au
Website: www.thekoreanbeautyshow.com
Stay up to date with the latest K-Beauty : https://stylestory.com.au/pages/free-gift-signup
Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/
EPISODE SUMMARY
In this series, we're exploring some of the top trends in the domestic Korean beauty market based on keyword analysis and a review of brand press release and product releases throughout 2023. Research indicates that we can expect to see further growth in these categories in 2024 and beyond.
In Part 2, we're covering the sun care trend.
See omnystudio.com/listener for privacy information.
On this episode of the Korean Beauty Show podcast, Lauren runs through some of the key trends that have shaped the Korean Beauty Market in 2023 and how they are connected to one another. She also discusses what we're going to be seeing more of and how these 3 changes might change in 2024-25. This is Part 1 in a series delving into the key trends, ingredients, brands and products that have shaped Korean skincare and the beauty industry domestically in Korea in 2023. Tune in if you're ready for a deep dive!
Access Full Show Notes: https://stylestory.com.au/blogs/podcast/key-trends-in-the-korean-beauty-market-part-1
CONNECT WITH ME
My Instagram: www.instagram.com/lauren.kbeauty
Shop Kbeauty: www.stylestory.com.au
Style Story’s IG: www.instagram.com/stylestory_kbeauty
TikTok: https://www.tiktok.com/@stylestory_kbeauty
Jelly Ko’s IG: www.instagram.com/jellyko_official
Facebook: www.facebook.com/stylestory.au
Website: www.thekoreanbeautyshow.com
Stay up to date with the latest K-Beauty : https://stylestory.com.au/pages/free-gift-signup
Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/
EPISODE SUMMARY
In this series, we're exploring some of the top trends in the domestic Korean beauty market based on keyword analysis and a review of brand press release and product releases throughout 2023. Research indicates that we can expect to see further growth in these categories in 2024 and beyond.
In Part 1, we're covering the sustainability, clean beauty and vegan trends.
Sustainability in Korean Beauty
- Who's Behind the Trend?
- Recycling Labels
- Multi Use Products
Clean Beauty And How It's Changed the Industry Why is Korean Beauty Obsessed with Vegan Beauty? What's the Future of Sustainability in Korean Beauty?
See omnystudio.com/listener for privacy information.
Lauren answers a listener's question about how to get rid of stubborn milia. In this week's news headlines, we discuss what’s behind the recent growth being experienced by many of Korea's publicly listed cosmetic companies in Q3 2023. Lauren shares which K-Beauty products to stock up with at this year's Black Friday sales and her recommendations for changes to make to your skincare wardrobe as the seasons change.
Access Full Show Notes: https://stylestory.com.au/blogs/podcast/how-to-get-rid-of-stubborn-milia
CONNECT WITH ME
My Instagram: www.instagram.com/lauren.kbeauty
Shop Kbeauty: www.stylestory.com.au
Style Story’s IG: www.instagram.com/stylestory_kbeauty
TikTok: https://www.tiktok.com/@stylestory_kbeauty
Jelly Ko’s IG: www.instagram.com/jellyko_official
Facebook: www.facebook.com/stylestory.au
Website: www.thekoreanbeautyshow.com
Stay up to date with the latest K-Beauty : https://stylestory.com.au/pages/free-gift-signup
Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/
K-Beauty News
- Publicly Listed Korean Cosmetic Companies Grow 0.9% In the Third Quarter of 2023
- K-Beauty To Add to Cart This Black Friday
Products mentioned:
- iUNIK Black Snail Restore Serum
- Skin79 BB Creams
- Tosowoong Bakuchiol Serum
- Subi Bare Skin Balm
- I Dew Care Glow Key
Question of the Week: I’ve got a crop of milia on my neck that won’t budge no matter what I do. What do you suggest?
New K-Beauty Reviews
- APLB Glutathione Ampoule Serum
- Jelly Ko Cinnamon Toast Sugar Scrub Foam
Recommendation of the Week: If the weather is starting to change, consider swapping up your skincare wardrobe
See omnystudio.com/listener for privacy information.
Lauren shares her experience exhibiting Jelly Ko at BeautyWorld Expo. Tune into hear the preparation that goes into setting up a booth at a trade show, what to expect if you're visiting and some tips for picking the perfect expo to attend whether as a visitor, brand, business owner or beauty industry professional.
CONNECT WITH ME
My Instagram: www.instagram.com/lauren.kbeauty
Shop Kbeauty: www.stylestory.com.au
Style Story’s IG: www.instagram.com/stylestory_kbeauty
TikTok: https://www.tiktok.com/@stylestory_kbeauty
Jelly Ko’s IG: www.instagram.com/jellyko_official
Facebook: www.facebook.com/stylestory.au
Website: www.thekoreanbeautyshow.com
Stay up to date with the latest K-Beauty : https://stylestory.com.au/pages/free-gift-signup
Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/
See omnystudio.com/listener for privacy information.
On episode 223, Lauren delves into the latest report on Korean women's favourite beauty products and brands. Plus, which Jelly Ko product just won Prevention Magazine's "Best of Beauty Awards"? We've got a question about the Medicube devices, new products from One Thing and The History of Whoo, customer reviews plus two anti-recommendations.
Access Full Show Notes: https://stylestory.com.au/blogs/podcast/koreans-reveal-their-key-skin-concerns
CONNECT WITH ME
My Instagram: www.instagram.com/lauren.kbeauty
Shop Kbeauty: www.stylestory.com.au
Style Story’s IG: www.instagram.com/stylestory_kbeauty
TikTok: https://www.tiktok.com/@stylestory_kbeauty
Jelly Ko’s IG: www.instagram.com/jellyko_official
Facebook: www.facebook.com/stylestory.au
Website: www.thekoreanbeautyshow.com
Stay up to date with the latest K-Beauty : https://stylestory.com.au/pages/free-gift-signup
Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/
K-BEAUTY NEWS
- Korean Women's Favourite Beauty Products
- Jelly Ko Cherry Blossom Sleeping Mask won a Prevention Beauty Award
QUESTION OF THE WEEK: MEDICUBE DEVICES
NEW K-BEAUTY PRODUCTS
- One Thing Pure Cotton Facial Mask (20pcs)
- The History Of Whoo Gongjinhyang Seol Radiant White Ultimate Corrector
NEW K-BEAUTY REVIEWS
- Skin79 Orange BB Cream
- Subi Holo Dream Mask & Brush
- COSRX AHA / BHA Clarifying Toner
- Subi Bare Skin Balm
RECOMMENDATION OF THE WEEK
- Two anti-recommendations for this week
See omnystudio.com/listener for privacy information.
There's one trend on everyone's lips for the beauty industry in 2024. It's multifunctional beauty products! While this trend isn’t exactly a new one, there’s no denying it’s not going anywhere soon. On episode 222 of the Korean Beauty Show podcast we explore.
Access Full Show Notes: https://stylestory.com.au/blogs/podcast/multifunctional-skincare-from-korea
Episode Summary:
Korea has been focused on multifunctional beauty products for several years, thanks in part to the impact of the pandemic and also in part due to the continued push towards sustainability. Multifunctional skincare products hit on a couple of key trends that consumers are presently invested in. Firstly, condensing their beauty routines and using fewer products in the interests of saving money.
The cost of living crisis in many countries around the world has forced some beauty consumers to tighten their belts. They're consequently looking to do "more with less".
For others, the desire to do the "right thing" by the environment and cut down on unnecessary steps in their skincare routine has propelled their move towards multi-functionality.
In addition, multi-functional products have always been popular among the jet-set crowd, looking to take fewer (and less spill-ier) products with them on the road.
Whatever the reason, we can expect products that achieve several goals within formula to continue to gain popularity.
CONNECT WITH ME
My Instagram: www.instagram.com/lauren.kbeauty
Shop Kbeauty: www.stylestory.com.au
Style Story’s IG: www.instagram.com/stylestory_kbeauty
TikTok: https://www.tiktok.com/@stylestory_kbeauty
Jelly Ko’s IG: www.instagram.com/jellyko_official
Facebook: www.facebook.com/stylestory.au
Website: www.thekoreanbeautyshow.com
Stay up to date with the latest K-Beauty : https://stylestory.com.au/pages/free-gift-signup
Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/
See omnystudio.com/listener for privacy information.
Korean researchers have identified a promising new brightening ingredient, plus 3 of the nation’s leading manufacturers are in a race to capture the global sun care market. We have new releases from Goodal and Beauty of Joseon and customers review their favourite products from Heimish, Subi, Jelly Ko and APLB.
Access Full Show Notes: https://stylestory.com.au/blogs/podcast/korean-researchers-identify-a-new-brightening-ingredient
CONNECT WITH ME
My Instagram: www.instagram.com/lauren.kbeauty
Shop Kbeauty: www.stylestory.com.au
Style Story’s IG: www.instagram.com/stylestory_kbeauty
TikTok: https://www.tiktok.com/@stylestory_kbeauty
Jelly Ko’s IG: www.instagram.com/jellyko_official
Facebook: www.facebook.com/stylestory.au
Website: www.thekoreanbeautyshow.com
Stay up to date with the latest K-Beauty : https://stylestory.com.au/pages/free-gift-signup
Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/
K-Beauty News
- Korean Researchers Have Identified Another Potential Skin Brightening Ingredient
- Korea's leading cosmetics manufacturers are targeting the global market with their sun care technology and products
New K-Beauty Releases on STYLE STORY
- Goodal Green Tangerine Vita C Dark Spot Care Cream
- Beauty of Joseon Light On Serum Centella + Vita C
New Reviews on STYLE STORY
- Jelly Ko Cherry Blossom Sleeping Mask
- APLB EGF Collagen Moisture Cream
- Subi Holo Dream Mask & Brush
- Jelly Ko Bubble Tea Steam Cream
- Heimish Pink Clay Mask
Recommendation of the Week
- Moogoo Clear Zinc Sunscreen SPF 40 for Kids and Babies
See omnystudio.com/listener for privacy information.
Everyone knows about snail mucin, hyaluronic acid and niacinamide. But what are the K-Beauty ingredients you don’t know much about that you should know?
On episode 220, we’re focusing on the ingredients you might not know that can be game-changers for your skin, plus the K-Beauty products you’ll find them in.
Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/need-to-know-k-beauty-ingredients
CONNECT WITH ME
My Instagram: www.instagram.com/lauren.kbeauty
Shop Kbeauty: www.stylestory.com.au
Style Story’s IG: www.instagram.com/stylestory_kbeauty
TikTok: https://www.tiktok.com/@stylestory_kbeauty
Jelly Ko’s IG: www.instagram.com/jellyko_official
Facebook: www.facebook.com/stylestory.au
Website: www.thekoreanbeautyshow.com
Stay up to date with the latest K-Beauty: https://stylestory.com.au/pages/free-gift-signup
Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/
EPISODE SUMMARY
We’ve done a few ingredient-focused episodes over the course of the show:
- Skincare Ingredients from Jeju Island
- Ingredients Koreans use instead of retinol
- Fermented skincare
- Top-trending Korean beauty ingredients
As well ashow to read an ingredients list.
On today's episode we're taking a look at some different ingredients.
Ingredients Covered:
- Red Wild Ginseng
- Betaine
- Beta Glucan
- Birch Sap
- Heartleaf
- Arginine
- Allantoin
- Panthenol
- Squalane
See omnystudio.com/listener for privacy information.
There’s a new Korean sunscreen scandal in the news this week but it’s not what you’re thinking. Plus, the surprising ingredient that could be used to boost pigmentation. Lauren answers a listener’s question about whether luxury K-Beauty products are more effective. What’s your perfect K-Beauty product? Take the quiz to find out!
ACCESS FULL SHOW NOTES: https://stylestory.com.au/blogs/podcast/a-korean-sunscreen-scandal-of-a-different-kind
CONNECT WITH ME
My Instagram: www.instagram.com/lauren.kbeauty
Shop Kbeauty: www.stylestory.com.au
Style Story’s IG: www.instagram.com/stylestory_kbeauty
TikTok: https://www.tiktok.com/@stylestory_kbeauty
Jelly Ko’s IG: www.instagram.com/jellyko_official
Facebook: www.facebook.com/stylestory.au
Website: www.thekoreanbeautyshow.com
Stay up to date with the latest K-Beauty : https://stylestory.com.au/pages/free-gift-signup
Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/
K-Beauty News Headlines
- Kolmar Wins Lawsuit Over Sunscreen Trade Secrets Theft Scandal
- A New Korean Beauty Ingredient to Boost Pigmentation?
QUESTION OF THE WEEK: Are Luxury K-Beauty Products More Effective?
New K-Beauty Products
- Isntree Onion Newpair Gel Cream
- Laneige Water Bank Hyaluronic Eye Cream
K-BEAUTY REVIEWS
- Subi Powder Cleanser
- Subi Holo Dream Mask & Brush Set
RECOMMENDATION OF THE WEEK: Take our “Find Your Perfect K-Beauty Product” Quiz
See omnystudio.com/listener for privacy information.
Lauren shares 4 K-Beauty brand swaps for popular western beauty brands. If you're looking to try products from Korean brands that have a similar philosophy and approach in formulation to La Roche Posay, Paula's Choice, Cerave or The Ordinary then tune in!
CONNECT WITH ME
My Instagram: www.instagram.com/lauren.kbeauty
Shop Kbeauty: www.stylestory.com.au
Style Story’s IG: www.instagram.com/stylestory_kbeauty
TikTok: https://www.tiktok.com/@stylestory_kbeauty
Jelly Ko’s IG: www.instagram.com/jellyko_official
Facebook: www.facebook.com/stylestory.au
Website: www.thekoreanbeautyshow.com
Stay up to date with the latest K-Beauty : https://stylestory.com.au/pages/free-gift-signup
Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/
Access Full Show Notes:
https://stylestory.com.au/blogs/podcast/k-beauty-swaps-for-popular-western-beauty-brands
LA ROCHE POSAY - ETUDE HOUSE BY SOON JUNG LINEProducts Mentioned
- Etude Soon Jung Whip Cleanser
- Etude Soon Jung pH 5.5 Relief Toner
- Etude Soon Jung Hydro Barrier Cream
PAULA’S CHOICE - BY WISHTREND
Products mentioned:
- By Wishtrend Mandelic Acid Skin Prep Water
- By Wishtrend Pure Vitamin C 21.5% Advanced Serum
CERAVE - ILLIYOON
Products mentioned:
- Illiyoon Ceramide Ato Concentrate Cream
- lliyoon Ultra Repair Intensive Care Cream (200ml)
THE ORDINARY - ONE THING
Products mentioned:
- Niacinamide 10%
- One Thing Artemisia (Korean Mugwort) Extract
- One Thing Centella Extract Toner
- One Thing Centella Soothing Cream
- One Thing Green Tea Serum
See omnystudio.com/listener for privacy information.
On episode 217 of the Korean Beauty Show podcast, Lauren runs through some tips and challenges for breaking into the Korean beauty market. Plus, what should you do if all the usual barrier repair products are not working to repair skin damage? In addition, we look at the top 5 best-selling products for August 2023 and real customers review products from Mary & May, Tosowoong, Skin79 and Subi.
Access Full Show Notes: https://stylestory.com.au/blogs/podcast/how-to-break-into-the-korean-beauty-market
CONNECT WITH ME
My Instagram: www.instagram.com/lauren.kbeauty
Shop Kbeauty: www.stylestory.com.au
Style Story’s IG: www.instagram.com/stylestory_kbeauty
TikTok: https://www.tiktok.com/@stylestory_kbeauty
Jelly Ko’s IG: www.instagram.com/jellyko_official
Facebook: www.facebook.com/stylestory.au
Website: www.thekoreanbeautyshow.com
Stay up to date with the latest K-Beauty : https://stylestory.com.au/pages/free-gift-signup
Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/
K-Beauty News
I spoke to Cosmetics Design Asia for their piece How to Win Over the Rapidly Transforming K-Beauty Market.
We covered:
- The Korean beauty consumer
- What is the ideal strategy to break into the Korean market
- How can a foreign brand win over a market with such a strong local showing
- Major trends within the Korean beauty market today
- Emerging trends in the K-Beauty market
Question of the Week: What should I do if none of the regular barrier repair products and tricks are working?
Most Popular K-Beauty Products in August
-
Subi Perfect Pimple Patch- sales are up 72%
-
Dr Jart Cicapair Color Correcting Cream
-
Jelly Ko Bubble Tea Steam Cream - sales are up 7%
-
Subi Bare Skin Balm - sales up 75%
-
Jelly Ko Dewy Glaze Toner - sales up 133%
New K-Beauty Reviews
-
Skin79 Orange BB Cream
-
Holo Dream Mask
-
Mary & May Vegan Cica Toner
-
Tosowoong SOS Ovalicin Cream
Recommendation of the Week - UV Hat
See omnystudio.com/listener for privacy information.
Whether you’re about to start school or returning for another semester, it’s never too early to get your skincare and makeup on point. From quick-fix breakout solutions to hydrating moisturisers, this back to school K-Beauty guide will have you ready to put your best skin forward from Day 1!
Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/back-to-school-k-beauty-guide
CONNECT WITH ME
My Instagram: www.instagram.com/lauren.kbeauty
Shop Kbeauty: www.stylestory.com.au
Style Story’s IG: www.instagram.com/stylestory_kbeauty
TikTok: https://www.tiktok.com/@stylestory_kbeauty
Jelly Ko’s IG: www.instagram.com/jellyko_official
Facebook: www.facebook.com/stylestory.au
Website: www.thekoreanbeautyshow.com
Sign Up to Our Mailing List: https://stylestory.com.au/pages/free-gift-signup
Pinterest: https://www.pinterest.com.au/stylestoryau
EPISODE SUMMARY:
- K-Beauty For Teens and 20s in Korea
- On-the-go Coverage
- Face Mist
- Pimples
- Lip Care
- Sunscreen
- Toner
- Skin Barrier Care
- Moisturising
See omnystudio.com/listener for privacy information.
On episode 215 of the Korean Beauty Show podcast, Lauren explores a new report into the growth of the Korean beauty industry in the past decade and whether it is problematic. Plus, skin minimalism is booming in Korea and a listener wants to know more about the best Australian sunscreens and how they compare to Korean ones.
Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/is-the-growth-of-the-k-beauty-industry-problematic
CONNECT WITH ME
My Instagram: www.instagram.com/lauren.kbeauty
Shop Kbeauty: www.stylestory.com.au
Style Story’s IG: www.instagram.com/stylestory_kbeauty
TikTok: https://www.tiktok.com/@stylestory_kbeauty
Jelly Ko’s IG: www.instagram.com/jellyko_official
Facebook: www.facebook.com/stylestory.au
Website: www.thekoreanbeautyshow.com
Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
Pinterest: https://www.pinterest.com.au/stylestoryau
K-BEAUTY NEWS
- Skinimalism Trend Continues
- Is the Growth of the K-Beauty Industry Problematic?
QUESTION OF THE WEEK: What are the Best Australian sunscreens?
New Korean Beauty Reviews
- Subi Bare Skin Balm
- 5 Step Kbeauty Set
- Innisfree Green Tea Amino Acid Foam Cleanser
- Tosowoong Spot Whitening Vita Clinic Cream
NEW BEAUTY PRODUCTS
- Hada Labo Gokujyun Premium Milk (140ml)
- Manyo Factory Pure Cleansing Oil (400ml)
RECOMMENDATION OF THE WEEK: Bondi Sands Fragrance Free Sunscreen Lotion (body)
See omnystudio.com/listener for privacy information.
On episode 214 of the Korean Beauty Show podcast Lauren is taking a look at some not-to-be-missed Korean beauty products for newbies! These days the Korean Beauty industry is huge, which is great when it comes to options but it can make things daunting for newcomers. With so many choices, it's hard to know where to start, especially when there are so many gorgeous products on the market. Here are some classic products that won’t fail to disappoint you if you’re just starting out:
Access Full Show Notes: https://stylestory.com.au/blogs/podcast/new-to-k-beauty-start-here
EPISODE SUMMARY:
Whether it’s the minimalism of COSRX, tasty skincare from Jelly Ko or the opulence of Sulwhasoo, K-Beauty knows how to make skincare fun.
But K-Beauty is not a "one-size fits all" and even though there are some very famous and hyped products (looking at you, Laneige Lip Sleeping Mask), the best way to find your perfect match is to choose products tailored to your skin concerns.
So if you're new to Korean Skincare take a look at these options:
- Missha M Perfect Cover BB Cream - Showcases K-Beauty’s approach to makeup - your skin but better, lightweight formulas.
- Innisfree Green Tea Seed Serum - Showcases K-Beauty’s fondness for ingredients from Jeju Island.
- Subi Perfect Pimple Patch - A great example of K-Beauty’s gentle approach to tackling pimples
- Sulwhasoo First Care Activating Serum - Showcases K-Beauty’s dedication to traditional ingredients.
- COSRX BHA Blackhead Power Liquid - Showcases K-Beauty’s approach to gentle exfoliation.
- Rom&nd Juicy Lasting Tint - exemplifies K-Beauty’s talent in lip tints
- Jelly Ko Cinnamon Toast Sugar Scrub Foam - Showcases K-Beauty’s dedication to fun but functional skincare
- Laneige Cream Skin Refiner - Highlights K-Beauty’s Obsession With Hydration
- d’Alba Piedmont White Truffle First Spray Serum - Highlights K-beauty’s obsession with misting
Need more tailored recommendations for your skin? Reach out to our STYLE STORY team. Our team of experts are only a message away.
See omnystudio.com/listener for privacy information.
On this episode Lauren discusses this summer’s hottest K-Beauty makeup trend and the K-Beauty stores seeing a big revival post-pandemic. Lauren answers a listener question about which K-Beauty brand is the best swap for Paula’s Choice and real customers share their thoughts about products from APLB, Jelly Ko and Missha.
CONNECT WITH ME
My Instagram: www.instagram.com/lauren.kbeauty
Shop Kbeauty: www.stylestory.com.au
Style Story’s IG: www.instagram.com/stylestory_kbeauty
TikTok: https://www.tiktok.com/@stylestory_kbeauty
Jelly Ko’s IG: www.instagram.com/jellyko_official
Facebook: www.facebook.com/stylestory.au
Website: www.thekoreanbeautyshow.com
Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
Pinterest: https://www.pinterest.com.au/stylestoryau
K-BEAUTY NEWS
-
Glitter is All the Rage for Summer
-
Product mentioned: By Romand Better Than Palette in “Peach Dahlia Garden”
-
K-Beauty Roadshops Are Seeing a Revival Post-Pandemic
QUESTION OF THE WEEK: Which K-Beauty brand is most similar to Paula’s Choice?
Products mentioned:
-
By Wishtrend Mandelic Acid Skin Prep Water
-
By Wishtrend Pure Vitamin C 21.5% Advanced Serum
TOP 3 BEST-SELLERS OF THE WEEK
-
Subi Perfect Pimple Patch
-
Subi Bare Skin Balm
-
Jelly Ko Cherry Blossom Sleeping Mask
NEW K-BEAUTY REVIEWS
-
APLB Vitamin Propolis Moisture Cream
-
Jelly Ko Dewy Glaze Toner
-
Missha M Perfect Cover BB Cream
-
APLB EGF Collagen Moisture Cream
RECOMMENDATION OF THE WEEK: Dol Singles (Love After Divorce)
See omnystudio.com/listener for privacy information.
On today’s episode of the Korean Beauty Show podcast Lauren takes a deep dive into Hanbang and its place in Korean beauty. We’re covering everything from the definition and regulations to the history of Hanbang, common ingredients, brands of note, why Hanbang has succeeded and some issues with the category.
Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/the-need-to-know-about-hanbang-k-beauty
CONNECT WITH ME
My Instagram: www.instagram.com/lauren.kbeauty
Shop Kbeauty: www.stylestory.com.au
Style Story’s IG: www.instagram.com/stylestory_kbeauty
TikTok: https://www.tiktok.com/@stylestory_kbeauty
Jelly Ko’s IG: www.instagram.com/jellyko_official
Facebook: www.facebook.com/stylestory.au
Website: www.thekoreanbeautyshow.com
Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
Pinterest: https://www.pinterest.com.au/stylestoryau
EPISODE SUMMARY
- What is Hanbang?
- Main Principles of Oriental Medicine
- Differences between Chinese traditional medicine and Korean
- Cosmetic Definition of Hanbang according to Korea’s Ministry of Food & Drug Safety
- Common Korean Herbal Ingredients Known to be Good for the Skin
- Famous Korean Hanbang Brands in Korea
- Famous Korean Hanbang Brands Overseas
- Why Has Hanbang Succeeded?
- Issues with Hanbang
- Conclusion: The Need to Know About Hanbang K-Beauty
See omnystudio.com/listener for privacy information.
On this episode of the Korean Beauty Show podcast Lauren runs through the 2025 trend forecast from one of the Korean Beauty industry’s biggest resources. Beauty of Joseon is on track to do $200 million in sales this year despite being practically unheard of in Korea and Jelly Ko’s Gelato Glaze Lip Mask hits the US. Plus, a popular Illiyoon cream has had a makeover and real customers review d’Alba, Tosowoong and more.
Access Full Show Notes: https://stylestory.com.au/blogs/podcast/beauty-of-joseon-set-to-hit-200-million-in-sales
CONNECT WITH ME
My Instagram: www.instagram.com/lauren.kbeauty
Shop Kbeauty: www.stylestory.com.au
Style Story’s IG: www.instagram.com/stylestory_kbeauty
TikTok: https://www.tiktok.com/@stylestory_kbeauty
Jelly Ko’s IG: www.instagram.com/jellyko_official
Facebook: www.facebook.com/stylestory.au
Website: www.thekoreanbeautyshow.com
Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
Pinterest: https://www.pinterest.com.au/stylestoryau
K-Beauty News
- 2025 Trend Forecast
- Gelato Glaze Lip Mask hit the press in the US
- Beauty of Joseon set to hit $200 million in sales this year
- Korean Sunscreen Ingredient - update
Question of the Week: I need help choosing products. My face has redness. My assumption is rosacea. What would you recommend?
New Korean Beauty Products
- Illiyoon Ultra Repair Intensive Care Cream
New Korean Beauty Product Reviews on STYLE STORY
-
d’Alba White Truffle First Spray Serum
-
Double Cleansing Duo
-
Tosowoong Hyaluronic Acid Ampoule
Recommendation of the Week - Heart Signal 3
See omnystudio.com/listener for privacy information.
On today’s episode of the Korean Beauty Show Podcast Lauren is running through some of the top budget K-Beauty buys for skincare, hair and makeup. Whether you’ve got oily, acne-prone skin, dry skin or are after some great dupes for more expensive products you won’t want to miss the list.
CONNECT WITH ME
My Instagram: www.instagram.com/lauren.kbeauty
Shop Kbeauty: www.stylestory.com.au
Style Story’s IG: www.instagram.com/stylestory_kbeauty
TikTok: https://www.tiktok.com/@stylestory_kbeauty
Jelly Ko’s IG: www.instagram.com/jellyko_official
Facebook: www.facebook.com/stylestory.au
Website: www.thekoreanbeautyshow.com
Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
Pinterest: https://www.pinterest.com.au/stylestoryau
- Top Budget K-Beauty Buys - Subi Perfect Pimple Patch
- Top Budget K-Beauty Buys - COSRX Low pH Good Morning Gel Cleanser
- Top Budget K-Beauty Buys - Etude House Soon Jung Whip Cleanser
- Top Budget K-Beauty Buys - Skinfood Egg White Pore Mask
- Top Budget K-Beauty Buys - Benton Snail Bee High Content Mask
- Top Budget K-Beauty Buys - Rom&nd Han All Lash Serum
- Top Budget K-Beauty Buys - A'Pieu Juicy Pang Blusher
- Top Budget K-Beauty Buys - NINE LESS Magic Nine Fill Up Silk Hair Treatment
- Top Budget K-Beauty Buys - TOCOBO Collagen Brightening Eye Gel Cream
- Top Budget K-Beauty Buys - Rom&nd Juicy Lasting Tint
- Top Budget K-Beauty Buys - Secret Key Starting Treatment Essence
- Top Budget K-Beauty Buys - Pyunkang Yul Moisture Serum
See omnystudio.com/listener for privacy information.
On Episode 209 of the Korean Beauty Show podcast Lauren shares the best-selling Kbeauty products for the first half of 2023. Plus, are Korea's sun patches a passing fad or here to stay? Korea's MFDS gives the green light for a new sunscreen ingredient. Plus, which popular Korean Beauty sunscreen caused Lauren to have a bad allergic reaction?
Access Full Show Notes for this Episode:https://stylestory.com.au/blogs/podcast/best-selling-k-beauty-products-for-the-first-half-of-2023
CONNECT WITH ME
My Instagram: www.instagram.com/lauren.kbeauty
Shop Kbeauty: www.stylestory.com.au
Style Story’s IG: www.instagram.com/stylestory_kbeauty
TikTok: https://www.tiktok.com/@stylestory_kbeauty
Jelly Ko’s IG: www.instagram.com/jellyko_official
Facebook: www.facebook.com/stylestory.au
Website: www.thekoreanbeautyshow.com
Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
Pinterest: https://www.pinterest.com.au/stylestoryau
K-Beauty News
- New Korean Sunscreen Ingredient Given the Green Light
- Are Korea's Sun Patches a Passing Fad?
Question of the Week: Is it okay to keep using a sugar scrub after the sugar dissolves?
The Best Selling K-beauty Products for the first half of 2023
-
Jelly Ko Bubble Tea Steam Cream
-
Subi Perfect Pimple Patch
-
Jelly Ko Cherry Blossom Sleeping Mask
-
Laneige Lip Sleeping Mask
-
COSRX Snail Mucin Essence
-
Jelly Ko Dewy Glaze Toner
-
Subi Bare Skin Balm
-
Kahi Multi Balm
-
Dr Jart Cicapair Color Correcting Cream
-
Missha's M Perfect Cover BB Creamandd'Alba Piedmont's White Truffle First Spray Serum.
New Korean Beauty Product Reviews on STYLE STORY
- Purito Cica Clearing BB Cream
- Jelly Ko Gelato Glaze Lip Mask
- Subi Perfect Pimple Patch
- APLB Intensive Healing Foot Cream
See omnystudio.com/listener for privacy information.
On episode 208 of the Korean Beauty Show podcast Lauren is covering luxury Korean beauty products. She explores what makes a product luxury, how luxury brands set themselves apart from their competition and what luxury K-Beauty brands are doing to appeal to new demographics in a worsening economy.
Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/luxury-korean-beauty-products
CONNECT WITH ME
My Instagram: www.instagram.com/lauren.kbeauty
Shop Kbeauty: www.stylestory.com.au
Style Story’s IG: www.instagram.com/stylestory_kbeauty
TikTok: https://www.tiktok.com/@stylestory_kbeauty
Jelly Ko’s IG: www.instagram.com/jellyko_official
Facebook: www.facebook.com/stylestory.au
Website: www.thekoreanbeautyshow.com
Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
Pinterest: https://www.pinterest.com.au/stylestoryau
EPISODE SUMMARY
- What makes a beauty brand “luxury”?
- What Separates Luxury Beauty Brands From Other Brands?
- Luxury Beauty Brands
- Luxury Beauty in Korea
- Sulwhasoo
Products mentioned:
- Sulwhasoo First Care Activating Serum EX
-
Sulwhasoo Essential Firming Cream EX
-
History of Whoo
Products mentioned:
- The History Of Whoo Jinyulhyang Intensive Revitalizing Eye Cream
-
The History Of Whoo Jinyulhyang Red Wild Ginseng Facial Oil
-
Is Luxury Beauty Relevant to the Non-Luxury Consumer?
- What is the Future for Luxury Korean Beauty Products?
See omnystudio.com/listener for privacy information.
On Episode 207 of the Korean Beauty Show podcast, Lauren gives her honest review of the viral Korean makeup spatula and who she realistically thinks will enjoy using it. Plus, Lauren spoke with Cosmetics Design about K-Beauty brands pivoting away from China and towards new markets. More tourists than ever are coming to Korea for plastic surgery and dermatology.
CONNECT WITH ME
My Instagram: www.instagram.com/lauren.kbeauty
Shop Kbeauty: www.stylestory.com.au
Style Story’s IG: www.instagram.com/stylestory_kbeauty
TikTok: https://www.tiktok.com/@stylestory_kbeauty
Jelly Ko’s IG: www.instagram.com/jellyko_official
Facebook: www.facebook.com/stylestory.au
Website: www.thekoreanbeautyshow.com
Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
Pinterest: https://www.pinterest.com.au/stylestoryau
Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/an-honest-review-on-korea-s-makeup-spatula
Kbeauty News
- Korea To Take Action on Microplastics
- K-Beauty Brands Pivoting Away from China
- Surge in Plastic Skincare and Dermatological Tourism
Question of the Week: Best Dr Ceuracle for Acne
Products Mentioned
-
Dr Ceuracle's Tea Tree Essence
-
Dr Ceuracle Vegan Kombucha Essence
New Kbeauty Releases: Korean Makeup Spatula
New Korean Beauty Product Reviews
-
Banila Clean It Zero - 5 Stars
-
Mizon Snail Repair Eye Cream - 4 stars
Recommendation of the Week: 마당이 있는집 - "Lies Hidden In My Garden
See omnystudio.com/listener for privacy information.
Sure, we've all heard of K-Beauty's most hyped products - COSRX Snail Mucin Essence, Dr Jart Color Correcting Cream and Kahi's Multi Balm - just to name a few. But what about some that aren't so hyped but absolutely deserve to be?
There are plenty of those too!
Today, I’m sharing some of the most underrated K-Beauty products that absolutely deserve pride of place in your beauty cabinet.
Let's take a look!
Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/under-the-radar-k-beauty-products-to-try
CONNECT WITH ME
My Instagram: www.instagram.com/lauren.kbeauty
Shop Kbeauty: www.stylestory.com.au
Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
TikTok: https://www.tiktok.com/@stylestory_kbeauty
Jelly Ko’s Instagram: www.instagram.com/jellyko_official
Facebook: www.facebook.com/stylestory.au
Website: www.thekoreanbeautyshow.com
Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
Pinterest: https://www.pinterest.com.au/stylestoryau
EPISODE SUMMARY
-
Most Under the Radar K-Beauty Products To Try - APLB Collagen Peptide Moisture Cream
-
Most Under the Radar K-Beauty Products To Try Charmzone DeAge RetinQ Emulsion
-
Most Under the Radar K-Beauty Products To Try -Tosowoong Spot Whitening Vita Clinic Cream.
-
Most Under the Radar K-Beauty Products To Try - Mixsoon Bean Essence
-
Most Under the Radar K-Beauty Products To Try - Skin79 BB Creams
-
Most Under the Radar K-Beauty Products To Try Cinnamon Toast Sugar Scrub Foam
See omnystudio.com/listener for privacy information.
In episode 205 of the Korean Beauty Show podcast Lauren discusses the popular Korean anti-wrinkle treatment now available overseas. Plus, Manyo Factory is going public and the Korean Promotion Agency reveals some interesting stats about why foreigners are buying Korean cosmetics and which brands are the most well known overseas.
Access Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/new-korean-ant-wrinkle-treatment-available
CONNECT WITH ME
My Instagram: www.instagram.com/lauren.kbeauty
Shop Kbeauty: www.stylestory.com.au
Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
TikTok: https://www.tiktok.com/@stylestory_kbeauty
Jelly Ko’s Instagram: www.instagram.com/jellyko_official
Facebook: www.facebook.com/stylestory.au
Website: www.thekoreanbeautyshow.com
Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
Pinterest: https://www.pinterest.com.au/stylestoryau
K-Beauty News
- Korean Culture Has a Great Impact on People Deciding To Use Korean Products
- Manyo Factory Going Public
- Australia Approves New Korean Anti-Wrinkle Injection
PSA: Last chance to pick up a bargain at our EOFYS sale - ends 30 June
Question of the Week: What K-Beauty Products Do You Recommend for Someone With Mature Skin Building Out Their Routine? New K-Beauty Releases on STYLE STORY
- I Dew Care Let's Do This Sheet (5ea)
- Beauty of Joseon Centella Asiatica Calming Mask (10ea)
Why Did You Buy This K-Beauty Product?
- Heimish Bulgarian Rose Mist Serum
- COSRX Good Morning Gel Cleanser
- Beauty of Joseon Green Plum Refreshing Cleanser
Recommendation of the Week: Naengmyeon (냉면)
See omny.fm/listener for privacy information.
Lauren shares how she went from corporate litigator to entrepreneur and traded her life as a lawyer to share Korea’s best skincare secrets with the world.
CONNECT WITH ME
My Instagram:www.instagram.com/lauren.kbeauty
Shop Kbeauty:www.stylestory.com.au
Style Story’s Instagram:www.instagram.com/stylestory_kbeauty
Jelly Ko’s Instagram: www.instagram.com/jellyko_official
Style Story's TikTok: https://www.tiktok.com/@stylestory_kbeauty
Facebook:www.facebook.com/stylestory.au
Website: www.thekoreanbeautyshow.com
Sign Up to Our Mailing List to Join Tester's Club:https://stylestory.com.au/pages/free-gift-signup
Pinterest:https://www.pinterest.com.au/stylestoryau
EPISODE SUMMARY
Alison Morgan from Relauncher interviews Lauren on the Mindful Biz podcast.
Lauren shared how she started a side hustle selling K-Beauty brands in Australia after discovering the products by chance in 2011.
Demand boomed and after several years distributing offline, in 2014 Lauren launched STYLE STORY, Australia’s first e-commerce Korean Beauty platform.
As STYLE STORY continued to flourish, Lauren packed up and moved to Seoul, devoting her time to bringing the best in K-Beauty to Australia. After a decade in the industry, Lauren began Jelly Ko, a fun, functional K-Beauty brand of her own.
See omnystudio.com/listener for privacy information.
On this episode of the Korean Beauty Show podcast, Lauren discusses how to choose the right Korean sunscreen as recommended by an industry veteran. Plus, do women need to be in leadership roles in the Korean Beauty industry or is it enough for them to just to work in it? Finally, we've got new releases from Mixsoon and real customers tell us why they purchased products from Heimish, Beauty of Joseon and Subi.
Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/how-to-choose-the-right-korean-sunscreen
CONNECT WITH ME
My Instagram: www.instagram.com/lauren.kbeauty
Shop Kbeauty: www.stylestory.com.au
Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
Style Story's TikTok: https://www.tiktok.com/@stylestory_kbeauty
Jelly Ko’s Instagram: www.instagram.com/jellyko_official
Facebook: www.facebook.com/stylestory.au
Website: www.thekoreanbeautyshow.com
Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
Pinterest: https://www.pinterest.com.au/stylestoryau
K-Beauty News
- How To Choose The Right Korean Sunscreen
Previous Podcast Episodes on Korean Sunscreens:
- Are Korean Sunscreens Not Recommended?
- The Korean Sunscreen Controversy Part 1
- The Korean Sunscreens Controversy Part 2
- Why Korean Sunscreens Can't Be Sold In Australia
Discussion of the Week: Women in K-Beauty New K-Beauty Releases
- MIXSOON Bean Essence
- MIXSOON Heartleaf Essence
Why Did You Buy This K-Beauty Product?
- Heimish All Clean Pink Clay Purifying Mask
-
"I was looking for a new mask and it looked interesting"
-
Subi Perfect Pimple Patch
-
"I use these all the times, when i have pimples and i ran out"
-
Beauty of Joseon Revive Serum: Ginseng + Snail Mucin
-
"I've bought this multiple times and absolutely loved it"
See omnystudio.com/listener for privacy information.
Jelly Ko hosted its first ever live event in Seoul over the weekend to celebrate the launch of Gelato Glaze Lip Mask On this episode of the Korean Beauty Show, Lauren delves into the process of bringing the product to life, crowd-sourcing a name, all the changes that were made to make the product more sustainable and how it’s different to other products on the market.
CONNECT WITH ME
My Instagram: www.instagram.com/lauren.kbeauty
Shop Kbeauty: www.stylestory.com.au
Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
Jelly Ko’s Instagram: www.instagram.com/jellyko_official
Facebook: www.facebook.com/stylestory.au
Website: www.thekoreanbeautyshow.com
Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
Pinterest: https://www.pinterest.com.au/stylestoryau
Jelly Ko’s Gelato Glaze Lip Mask Launch
- We hosted our first ever live event over the weekend in Euljiro at an adorable rooftop event space in Seoul
- This was our first ever event out of COVID restrictions because we launched our brand in the peak of the pandemic at the end of 2020
- Guests ate macarons, gelato-shaped jellies, drank Prosecco and champagne and tried out our collection
About Gelato Glaze Lip Mask
-
Ingredients
-
Lysine and 8 essential amino acids support healthy skin, while decadent oils and butter give your lips a plump sheen.
- Shea butter is soothing and nourishing, making it perfect for chapped lips.
- Sunflower Seed Oil is high in essential fatty acids, which helps to lock in moisture.
- Jojoba Seed Oil is rich in vitamin B and E, which helps to condition the skin and replenish moisture levels.
- Moringa Oleifera Seed Oil helps to keep your lips soft and smooth.
- Orange Peel Oil is helpful at soothing dry, irritated skin
-
No artificial dyes or colours
-
How to use
-
to hydrate, plump and smooth lips
-
before makeup to ensure makeup glides on and
-
overnight as a lip sleeping mask.
-
Process of making it
-
We started working on it in early 2022 and it will be ready in mid-June 2023
-
For this release we were really committed to improving our sustainability credentials so we completely changed packaging manufacturers for our boxes.
-
Packaging
- Our boxes are made from 100% recycled paper and printed using soybean ink
- The container for each lip mask is made of a lightweight glass packaging
-
The spatula is a 100% recyclable zinc
-
Why we made it
- Multifunctional: the product hydrates, plumps, glazes and nourishes lips and can be used in place of lip sleeping masks and glosses.
- Different texture to the other products on the market because of the unique blends of oils, butters and waxes.
See omnystudio.com/listener for privacy information.
Episode 201 - The Surprising K-Beauty Product Going Viral in Thailand
On this episode of the Korean Beauty Show podcast, Lauren runs through the surprising K-beauty product going viral in Thailand plus the MFDS's latest crackdowns in Korea. We're talking the best products for teen skin, some new releases from By Wishtrend and who will love the brand. Real consumers share why they bought popular Korean Beauty products.
CONNECT WITH ME
My Instagram: www.instagram.com/lauren.kbeauty
Shop Kbeauty: www.stylestory.com.au
Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
Jelly Ko’s Instagram: www.instagram.com/jellyko_official
Facebook: www.facebook.com/stylestory.au
Website: www.thekoreanbeautyshow.com
Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
Pinterest: https://www.pinterest.com.au/stylestoryau
Access Full Show Notes For This Episode: https://stylestory.com.au/blogs/podcast/the-surprising-k-beauty-product-going-viral-in-thailand
K-Beauty News
- The Surprising K-Beauty Product Going Viral in Thailand
- Korea's MFDS Cracks Down on Unfair and Misleading Marketing Tactics
Question of the Week: Best Products for Teen Skin?
END OF FINANCIAL YEAR SALE: 1+1 Sale and huge discounts for end of financial year
New Product Releases on STYLE STORY
- By Wishtrend Pure Vitamin C 21.5% Advanced Serum (30ml)
- By Wishtrend Mandelic Acid Skin Prep Water (120ml)
Review for the Korean Beauty Show Podcast Why Did You Buy This K-Beauty Product?
d’Alba Peptide Repair Cream
Jelly Ko Cherry Blossom Sleeping Mask
Jelly Ko Face Mask Brush
See omnystudio.com/listener for privacy information.
To celebrate reaching 200 episodes of the Korean Beauty Show podcast, Lauren is taking a walk down memory lane exploring how Korean beauty has changed since she first started using it in 2011. From changes in the retail landscape, to the shifts in focus and identity of the various brands to who is running K-Beauty brands, tune in to hear how the Korean beauty industry has changed since going mainstream.
Access Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/how-k-beauty-has-changed-my-instagram
GET IN TOUCH WITH ME
My Instagram: www.instagram.com/lauren.kbeauty
Shop Kbeauty: www.stylestory.com.au
Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
Jelly Ko’s Instagram: www.instagram.com/jellyko_official
Facebook: www.facebook.com/stylestory.au
Website: www.thekoreanbeautyshow.com
Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
Pinterest: https://www.pinterest.com.au/stylestoryau
EPISODE SUMMARY
- What K-Beauty looked like in Korea in 2011
- What it looks like now
- Most of the big K-Beauty retailers now have their own brands
- K-Beauty has gone mainstream
- Asian beauty sphere
- More global companies are making products in Korea
- More female founders
- Change in Focus & Identity
See omnystudio.com/listener for privacy information.
K-Beauty in Dubai - Episode 199
On this episode Lauren reports on the status of K-Beauty in Dubai, the top trending products, categories and beauty trends and some predictions for the future.
Access Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/k-beauty-in-dubai
CONNECT WITH ME
My Instagram:www.instagram.com/lauren.kbeauty
Shop Kbeauty:www.stylestory.com.au
Style Story’s Instagram:www.instagram.com/stylestory_kbeauty
Jelly Ko’s Instagram: www.instagram.com/jellyko_official
Facebook:www.facebook.com/stylestory.au
Website: www.thekoreanbeautyshow.com
Sign Up to Our Mailing List to Join Tester's Club:https://stylestory.com.au/pages/free-gift-signup
Pinterest:https://www.pinterest.com.au/stylestoryau
EPISODE SUMMARY
- Overview of K-Beauty in Dubai
- The Beauty Market in the Middle East
- Features of the UAE that make it an interesting market for beauty
- What K-Beauty Products & Brands Are Available In Dubai?
- The Top Beauty Products In the UAE
- What are the key categories in the skincare market in the UAE?
- The Top Beauty Trends in Dubai in 2022
See omnystudio.com/listener for privacy information.
On Episode 198 of the Korean Beauty Show podcast, Lauren discusses the Korean Beauty trend that indie beauty brands are winning at in Korea. Plus, how should you use and store Vitamin C products. Real customers review products from Subi and Beauty of Joseon. Lauren shares her recommendation of the week.
Access Full Show Notes: https://stylestory.com.au/blogs/podcast/the-k-beauty-trend-dominated-by-indie-beauty-brands
CONNECT WITH ME
My Instagram: www.instagram.com/lauren.kbeauty
Shop Kbeauty: www.stylestory.com.au
Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
Jelly Ko’s Instagram: www.instagram.com/jellyko_official
Facebook: www.facebook.com/stylestory.au
Website: www.thekoreanbeautyshow.com
Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
Pinterest: https://www.pinterest.com.au/stylestoryau
K-Beauty News
- Clean Beauty Shows No Sign Of Slowing Down
Question of the Week: Questions About Using and Storing Vitamin C Serum
Review for the Korean Beauty Show Podcast
Recent K-Beauty Reviews
Products mentioned:
- Subi Perfect Pimple Patch
- Powder Cleanser
- Beauty of Joseon Apricot Peeling Gel
Recommendation of the Week: Korean Film The Hunt
See omnystudio.com/listener for privacy information.
On this episode of the Korean Beauty Show Lauren discusses the future of hemp legalisation in Korea and its impact on cosmetics and therapeutic drugs. She answers a listener’s question about which Korean beauty brands make cosmetics for which skin age. Plus, new drops from COSRX and Rom&nd and new reviews for Tocobo, Subi and Jelly Ko.
Access Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/the-future-of-hemp-in-korean-cosmetics
CONNECT WITH ME
My Instagram: www.instagram.com/lauren.kbeauty
Shop Kbeauty: www.stylestory.com.au
Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
Jelly Ko’s Instagram: www.instagram.com/jellyko_official
Facebook: www.facebook.com/stylestory.au
Website: www.thekoreanbeautyshow.com
Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
Pinterest: https://www.pinterest.com.au/stylestoryau
EPISODE SUMMARY:
K-Beauty News: Hemp Legalisation in Korea and the Future for Cosmetics Question of the Week: Which Korean Brands Make Products for Skin in Its 30s?New Reviews for the Korean Beauty ShowNew K-Beauty Products on STYLE STORY
Products mentioned:
- COSRX Retinol 0.1% Cream
- Rom&nd Han All Lash Serum
New K-Beauty Reviews on STYLE STORY
Products mentioned:
- Subi Bare Skin Balm
- Tocobo Eye Cream
- Jelly Ko Cherry Blossom Sleeping Mask
Recommendation of the Week
Korean Film Broker
See omnystudio.com/listener for privacy information.
On this episode Lauren runs through some of the top trending viral Korean skincare products on TikTok…and shares her thoughts on whether they’re worth it not. Tune in if you’re keen to hear which ones do you need to try and which ones have just had formula updates.
Access Full Show Notes for this Episode at: https://stylestory.com.au/blogs/podcast/tiktok-viral-korean-skin-care-products-worth-it-or-not
CONNECT WITH ME
- My Instagram: www.instagram.com/lauren.kbeauty
- Shop Kbeauty: www.stylestory.com.au
- Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
- Jelly Ko’s Instagram: www.instagram.com/jellyko_official
- Facebook: www.facebook.com/stylestory.au
- Website: www.thekoreanbeautyshow.com
- Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
- Pinterest: https://www.pinterest.com.au/stylestoryau
TikTok Viral Korean Skin Care Products - Worth It Or Not?
- Dr Jart Color Correcting Cream
- Kahi Wrinkle Bounce Multi Balm
- Some By Mi AHA BHA PHA 30 Days Miracle Toner
- Laneige Lip Sleeping Mask
- AXIS-Y Dark Spot Correcting Glow Serum
- Haruharu Wonder Black Rice Hyaluronic Toner
- Etude Soon Jung skincare
- Laneige Cream Skin Refiner
- iUNIK Calendula Complete Deep Cleansing Oil
- Benton Snail Bee High Content Essence
- COSRX Advanced 96 Snail Mucin Essence
See omnystudio.com/listener for privacy information.
On this episode of the Korean Beauty Show podcast, Lauren answers a listener's question about adding chemical exfoliants to your routine. Plus, consumers share whether they're willing to pay more for conscious beauty products. New Korean haircare has just landed.
CONNECT WITH ME
- My Instagram: www.instagram.com/lauren.kbeauty
- Shop Kbeauty: www.stylestory.com.au
- Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
- Jelly Ko’s Instagram: www.instagram.com/jellyko_official
- Facebook: www.facebook.com/stylestory.au
- Website: www.thekoreanbeautyshow.com
- Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
- Pinterest: https://www.pinterest.com.au/stylestoryau
Access Full Show Notes For This Episode:
https://stylestory.com.au/blogs/podcast/how-to-nail-adding-chemical-exfoliants-to-your-routine
Kbeauty News
- Conscious Beauty Products
- Laneige Has It's First Indian Brand Face
- Festival Makeup and Beauty Items
Question of the Week:
How to Nail Adding Chemical Exfoliants to Your Routine
New K-Beauty Releases on STYLE STORY
- NINE LESS Magic Nine Perlite Scalp Scrub Shampoo 150ml
- NINE LESS Magic Nine Rich Hair Volume Balm (150ml)
New Korean Beauty Product Reviews
- APLB AHA BHA PHA Glutathione Serum
- Jelly Ko Dewy Glaze Toner
- Subi Holo Dream Mask & Brush Set
Recommendation of the Week
- Confession (2022)
See omnystudio.com/listener for privacy information.
On episode 194 of the Korean Beauty Show podcast, Lauren discusses why you shouldn't DIY your own cosmetic formulation. Which are the TikTok skincare tricks you should avoid and which ones are probably fine? Tune in to find out.
Access Full Show Notes: https://stylestory.com.au/blogs/podcast/tiktok-cosmetic-hacks-to-avoid
CONNECT WITH ME
- My Instagram: www.instagram.com/lauren.kbeauty
- Shop Kbeauty: www.stylestory.com.au
- Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
- Jelly Ko’s Instagram: www.instagram.com/jellyko_official
- Facebook: www.facebook.com/stylestory.au
- Website: www.thekoreanbeautyshow.com
- Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
- Pinterest: https://www.pinterest.com.au/stylestoryau
Topics Covered
-
CosmeticHack
- Dangers of DIY-ing your own cosmetic formulation
- What Not to Do & Why
- Who to Take Skincare Advice From on TikTok
See omnystudio.com/listener for privacy information.
On episode 193 of the Korean Beauty Show podcast, Lauren answers a listener's question about the perfect Korean skincare products for Mums. Plus, tourists are back in Korea - who's buying the most K-Beauty? Lauren shares what K-Beauty products to try if you can't get your hands on Selena Gomez / Rare Beauty's Lip Oil.
CONNECT WITH ME
- My Instagram: www.instagram.com/lauren.kbeauty
- Shop Kbeauty: www.stylestory.com.au
- Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
- Jelly Ko’s Instagram: www.instagram.com/jellyko_official
- Facebook: www.facebook.com/stylestory.au
- Website: www.thekoreanbeautyshow.com
- Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
- Pinterest: https://www.pinterest.com.au/stylestoryau
K-Beauty News
- Which Tourists To Korea Are Buying the Most K-Beauty?
Question: of the Week: I’d love to gift my mum some Korean skincare. She’s in her 60s. Any recommendations?
Products mentioned
- APLB Collagen Peptide Moisture Cream
- APLB Collagen Propolis Eye Cream.
- Jelly Ko Dewy Glaze Toner
- Subi Powder Cleanser.
- Sulwhasoo
- The History of Whoo
BUY ONE GET ONE FREE FOR MOTHER’S DAY
- Jelly Ko Cherry Blossom Sleeping Mask
- Make sure you click on the “gift icon” to claim the second product.
- Both need to be in your cart.
New K-Beauty at STYLE STORY
Products mentioned:
- Mary & May Vegan Blackberry Complex Cream Essence (140ml)
- KOELF Rose Petal Foot Mask
K-Beauty Reviews
Real customers share their reviews of:
- Bubble Tea Steam Cream Review
- Subi Bare Skin Balm Review
- Subi Powder Cleanser Review
Recommendation of the Week:
- K-Beauty swap for Selena Gomez’s Lip Oil (which is also Made in Korea)
See omnystudio.com/listener for privacy information.
Lauren discusses how beauty trends are changing now that people are removing their masks in Korea and answers a listener's question about some of her favourite products and treatments to improve skin texture. Plus, real customers share their thoughts on Kbeauty products from COSRX and APLB.
Access Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/best-products-treatments-for-skin-texture
CONNECT WITH ME
- My Instagram: www.instagram.com/lauren.kbeauty
- Shop Kbeauty: www.stylestory.com.au
- Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
- Jelly Ko’s Instagram: www.instagram.com/jellyko_official
- Facebook: www.facebook.com/stylestory.au
- Website: www.thekoreanbeautyshow.com
- Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
- Pinterest: https://www.pinterest.com.au/stylestoryau
K-Beauty News
- Beauty Sales Data Reveals the Changing Beauty Trends in March
Question: of the Week: What are your favourite treatments / products for dark spots / skin texture?
Products mentioned
- SPF every day
- Vitamin C Serum
- Niacinamide
- Subi Holo Dream Mask
- Jelly Ko Cinnamon Toast Sugar Scrub Foam
Treatments mentioned
- Picosure laser
- Sellas laser
BUY ONE GET ONE FREE FOR MOTHER’S DAY
- Jelly Ko Cherry Blossom Sleeping Mask
- Make sure you click on the “gift icon” to claim the second product.
- Both need to be in your cart.
Why Did You Buy This K-Beauty Product?
Products mentioned:
- APLB Bee Pollen Propolis Serum
- APLB Sensitive Micro Cleansing Foam
- COSRX Propolis Synergy Serum
See omnystudio.com/listener for privacy information.
Lauren discusses some interesting new marketing trends across hair care, male beauty and conscious beauty in Korea. Plus, are Korean beauty companies dropping the ball on mobile e-Commerce? Lauren answers a listener’s question on makeup recommendations for oily skin.
Access Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/3-surprising-k-beauty-marketing-trends
CONNECT WITH ME
- My Instagram: www.instagram.com/lauren.kbeauty
- Shop Kbeauty: www.stylestory.com.au
- Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
- Jelly Ko’s Instagram: www.instagram.com/jellyko_official
- Facebook: www.facebook.com/stylestory.au
- Website: www.thekoreanbeautyshow.com
- Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
- Pinterest: https://www.pinterest.com.au/stylestoryau
K-Beauty News
- Beauty Customers Are Using Mobile While Companies Are Still Stuck in the Past
- New Kbeauty Marketing Trends in 2023
Review for the Podcast
- Curious about k-beauty? Look no further!
Questions of the Week: Any recommendations for oily skin? I’ve got dewy makeup without even trying
Products mentioned:
- Banila Co Prime Primer
- Innisfree No Sebum Pact and Powder
- APLB Centella Mist Spray Serum
Why Did You Buy This K-Beauty Product
- Subi Bare Skin Balm
- Subi Perfect Pimple Patch
- Jelly Ko Bubble Tea Steam Cream
BUY ONE GET ONE FREE FOR MOTHER’S DAY
- Jelly Ko Cherry Blossom Sleeping Mask
- Make sure you click on the “gift icon” to claim the second product.
- Both need to be in your cart.
Recommendation of the Week - Bingsoo (빙수)
See omnystudio.com/listener for privacy information.
On this episode of the Korean Beauty Show podcast Lauren gives her verdict on whether it matters if a K-Beauty product that is popular overseas isn’t trending Korea. She discusses globally popular K-Beauty brands that are basically unknown in Korea and vice versa plus why the trends are different.
CONNECT WITH ME
- My Instagram: www.instagram.com/lauren.kbeauty
- Shop Kbeauty: www.stylestory.com.au
- Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
- Jelly Ko’s Instagram: www.instagram.com/jellyko_official
- Facebook: www.facebook.com/stylestory.au
- Website: www.thekoreanbeautyshow.com
- Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
- Pinterest: https://www.pinterest.com.au/stylestoryau
EPISODE SUMMARY
- Globally Popular K-Beauty Brands that are basically unknown in Korea
- Globally Popular K-Beauty Ingredients that aren’t really trending in Korea
- Popular Products or Brands in Korea that don’t get much air time overseas
- Why are the trends different?
- Does it matter?
See omnystudio.com/listener for privacy information.
On this episode of the Korean Beauty Show podcast Lauren discusses K-Beauty's Stick Balm craze and whether the trend is about to take off overseas. She answers a listener's question about redness on the cheeks. A new Donut Skincare Set has just been released and customers answer honestly why they bought products from COSRX, Skinfood and more.
Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/are-korean-skincares-multi-sticks-going-global
CONNECT WITH ME
- My Instagram: www.instagram.com/lauren.kbeauty
- Shop Kbeauty: www.stylestory.com.au
- Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
- Jelly Ko’s Instagram: www.instagram.com/jellyko_official
- Facebook: www.facebook.com/stylestory.au
- Website: www.thekoreanbeautyshow.com
- Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
- Pinterest: https://www.pinterest.com.au/stylestoryau
K-Beauty News Headlines
- Are K-Beauty’s Multi Sticks About to Go Global?
- Products mentioned:
- Kahi Multi Balm
- Charmzone Vita Brightening Stick
Question of the Week: What do you recommend for redness on the cheeks?
Products mentioned:
- Dr Jart Color Correcting Cream
- Vitamin C
- Niacinamide
New K-Beauty Releases
Donut Skin Skincare Set
Why Did You Buy This K-Beauty Product?
Products mentioned:
- Skinfood Royal Honey Propolis Essence
- Deluxe Mini Kit - Dear Bare Skin
- COSRX Collection AC Ultimate Spot Cream
Australian Mother’s Day Special Offer:
- Buy One Get One Free Jelly Ko Cherry Blossom Sleeping Mask. One for you; one for Mum!
Nails and Fails of the Week
- Product mentioned: Bubble Tea Steam Cream
See omnystudio.com/listener for privacy information.
Lauren discusses the rise of beauty devices in Korea. From scalp care, to cleansing, hair removal, LED and more are beauty devices the next big thing in KBeauty? Plus, a listener asks about the impacts of facial misting on SPF. Customers reveal what made them purchase popular Korean skincare and makeup products.
Access Full Show Notes For This Episode: https://stylestory.com.au/blogs/podcast/are-beauty-devices-the-next-big-thing-in-kbeauty
CONNECT WITH ME
- My Instagram: www.instagram.com/lauren.kbeauty
- Shop Kbeauty: www.stylestory.com.au
- Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
- Jelly Ko’s Instagram: www.instagram.com/jellyko_official
- Facebook: www.facebook.com/stylestory.au
- Website: www.thekoreanbeautyshow.com
- Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
- Pinterest: https://www.pinterest.com.au/stylestoryau
K-Beauty News Headlines
- Beauty Devices Are All The Rage in Korea
- Nearly A Quarter of Japanese Women Surveyed Use KBeauty Products
Question of the Week: Sunscreen and Face MistingNew K-Beauty Releases:
Final preparations for the new Jelly Ko Lip Mask
Why Did You Buy This K-Beauty Product?
- Why I Bought Dr Ceuracle Vegan Kombucha Cream
- Why I Bought Dr Jart Color Correcting Cream
- Why I Bought Tocobo AHA BHA Lemon Toner
Beauty Nails and Fails of the Week
See omnystudio.com/listener for privacy information.
Lauren shares her thoughts on some of the differences between K-Beauty and J-Beauty in 2023 based on her observations in Japan. From fragrance in skincare to what’s trending in makeup, sheet masks, SPF, pricing and more how is Japanese beauty different from Korean Beauty? Let’s take a look.
Access Full Show Notes For This Episode:
https://stylestory.com.au/blogs/podcast/k-beauty-vs-j-beauty-in-2023
CONNECT WITH ME
- My Instagram: www.instagram.com/lauren.kbeauty
- Shop Kbeauty: www.stylestory.com.au
- Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
- Jelly Ko’s Instagram: www.instagram.com/jellyko_official
- Facebook: www.facebook.com/stylestory.au
- Website: www.thekoreanbeautyshow.com
- Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
- Pinterest: https://www.pinterest.com.au/stylestoryau
EPISODE SUMMARY
- Fragrance
- Differences in Japanese Skincare vs Korean Skincare
- Makeup Preferences
- Masks in Korea vs Japan
- SPF
- Pricing
See omnystudio.com/listener for privacy information.
Lauren talks through the new “Healthy Pleasure trend taking over Korea and what it means for beauty. A recent survey reveals the differences in makeup consumption between Koreans, Americans and Japanese. Plus, what’s the best way to use a hydrogel eye mask in your skincare routine?
CONNECT WITH ME
- My Instagram: www.instagram.com/lauren.kbeauty
- Shop Kbeauty: www.stylestory.com.au
- Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
- Jelly Ko’s Instagram: www.instagram.com/jellyko_official
- Facebook: www.facebook.com/stylestory.au
- Website: www.thekoreanbeautyshow.com
- Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
- Pinterest: https://www.pinterest.com.au/stylestoryau
K-Beauty News Headlines
- “Healthy Pleasure” Trend Taking Over in Korea
- Differences in Makeup Consumption Between Korea, America and Japan
- More Online Consumers Purchasing Directly From Overseas
Question of the Week: When and How Should I Use An Eye Mask In My Routine?
New K-Beauty Products
- Laneige Lip Sleeping Mask EX Mini Kit (8g x 4)
We currently have a Buy One Get One Free offer on Subi Brightening Powder Cleanser
New K-Beauty Reviews
- Jelly Ko Dewy Glaze Toner
- Skin79 Orange BB Cream
- Heimish Green Foam Cleanser
Recommendation of the Week: Cherry Blossoms
See omnystudio.com/listener for privacy information.
Lauren discusses the issue of blanding in K-Beauty with more brands undergoing complete logo and design transformation in an attempt to modernise. But are they losing their creativity and uniqueness in the process?
Access Full Show Notes for This Episode:
https://stylestory.com.au/blogs/podcast/blanding-in-kbeauty
CONNECT WITH ME
- My Instagram: www.instagram.com/lauren.kbeauty
- Shop Kbeauty: www.stylestory.com.au
- Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
- Jelly Ko’s Instagram: www.instagram.com/jellyko_official
- Facebook: www.facebook.com/stylestory.au
- Website: www.thekoreanbeautyshow.com
- Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
- Pinterest: https://www.pinterest.com.au/stylestoryau
TOPICS COVERED
- What is Blanding?
- Why Are K-Beauty Brands Blanding?
- Why Blanding Is Not a Great Idea
- K-Beauty Brands Who Have Had a Modern Makeover
- Sulwhasoo
- Innisfree
- Etude
- Beauty of Joseon
- K-Beauty Brands That are Half / Half
-
COSRX
-
Brands that haven’t blanded
- Skinfood - still retains the unique brand identity that made it famous
- Banila Co - unfortunately their logo was blanded but the products themselves have stayed pretty true to the original brand identity and concept
See omnystudio.com/listener for privacy information.
Lauren discusses the fake Laneige product scandal causing headaches for the brand. She answers a listener's question about how to get rid of pigmentation. Plus, AHC has just dropped the 10th update to their famous Eye Cream for Face.
Access Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/laneige-products-embroiled-in-controversy-over-fakes
CONNECT WITH ME
- My Instagram: www.instagram.com/lauren.kbeauty
- Shop Kbeauty: www.stylestory.com.au
- Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
- Jelly Ko’s Instagram: www.instagram.com/jellyko_official
- Facebook: www.facebook.com/stylestory.au
- Website: www.thekoreanbeautyshow.com
- Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
- Pinterest: https://www.pinterest.com.au/stylestoryau
K-Beauty News Headlines
- Fake Laneige Products Causing Headaches
- Consumers Will Be Able to More Easily Check the Price of Cosmetic Surgeries in Korea
New Kbeauty Products
Son and Park Beauty Filter Cream Glow
AHC Ten Revolution Real Eye Cream for Face
Question of the Week - How Do I Get Rid of Pigmentation?
Products mentioned:
- Laneige Vitamin C Ampoule
- Innisfree True Vitamin C23
- APLB Glutathione Brightening Tone Up Cream
New Kbeauty Reviews on STYLE STORY
- Jelly Ko Bubble Tea Steam Cream Review
- Jelly Ko Dewy Glaze Toner Review
Recommendation of the Week - Second half of The Glory
- "The Glory"
See omnystudio.com/listener for privacy information.
Lauren discusses plastic surgery in Korea, medical tourism and why the plastic surgery industry is so huge. Plus, what are the most popular procedures and what motivates people to get surgery in the first place?
Access Full Show Notes at: https://stylestory.com.au/blogs/podcast/plastic-surgery-in-korea
CONNECT WITH ME
- My Instagram: www.instagram.com/lauren.kbeauty
- Shop Kbeauty: www.stylestory.com.au
- Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
- Jelly Ko’s Instagram: www.instagram.com/jellyko_official
- Facebook: www.facebook.com/stylestory.au
- Website: www.thekoreanbeautyshow.com
- Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
- Pinterest: https://www.pinterest.com.au/stylestoryau
TOPICS COVERED:
- The Plastic Surgery Industry in Korea
- Medical Tourism
- Koreans and Plastic Surgery
- Why do Koreans Get Plastic Surgery?
- What are the popular surgeries in Korea?
See omnystudio.com/listener for privacy information.
Lauren discusses how K-Beauty standards are negatively affecting foreigners living in Korea and popular beauty show "Get It Beauty" is getting an American re-do. Two new eye creams have just launched on STYLE STORY.
Access Full Show Notes for Today's Episode: https://stylestory.com.au/blogs/podcast/k-beauty-standards-affecting-foreigners-in-korea
CONNECT WITH ME
- My Instagram: www.instagram.com/lauren.kbeauty
- Shop Kbeauty: www.stylestory.com.au
- Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
- Jelly Ko’s Instagram: www.instagram.com/jellyko_official
- Facebook: www.facebook.com/stylestory.au
- Website: www.thekoreanbeautyshow.com
- Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
- Pinterest: https://www.pinterest.com.au/stylestoryau
K-Beauty News
- Get It Beauty will be getting an American remake
- K-Beauty Standards Affecting Foreigners in Korea
New K-Beauty Products on STYLE STORY
- Hanskin Collagen Peptide Eye Cream (80ml)
- Pyunkang Yul Concentrated Eye Cream
New Korean Beauty Reviews on STYLE STORY
- Jelly Ko Cinnamon Toast Sugar Scrub Foam Review
- APLB Hyaluronic Acid Serum Review
- Jelly Ko Bubble Tea Steam Cream Review
Recommendation of the Week Korea Times Article and Maintenance Phase podcast
See omnystudio.com/listener for privacy information.
Lauren runs through some of the products you can use instead of individually wrapped sheet masks. If you're trying to cut down on single use skincare products then these are some great options to try instead. Whether you're looking to hydrate, exfoliate or a blend of the two there's an option for you!
Access Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/cutting-down-on-single-use-sheet-masks-use-these-instead
CONNECT WITH ME
- My Instagram: www.instagram.com/lauren.kbeauty
- Shop Kbeauty: www.stylestory.com.au
- Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
- Jelly Ko’s Instagram: www.instagram.com/jellyko_official
- Facebook: www.facebook.com/stylestory.au
- Website: www.thekoreanbeautyshow.com
- Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
- Pinterest: https://www.pinterest.com.au/stylestoryau
TOPICS COVERED
- Swap 1: Sleeping Masks
- From Sheet Mask to Sleeping Pack
- How Do You Get The Best Results From A Sleeping Mask?
- How Is A Sleeping Mask Different To A Night Cream?
- Who Should Use A Sleeping Mask?
- How often should I use a sleeping mask?
- K-Beauty Sleeping Mask To Try
- Jelly Ko Cherry Blossom Sleeping Mask
- Swap 2: Wash Off Masks
- Wash Off Masks to Try: Skinfood Rice Mask Wash Off
-
Wash Off Masks to Try: Subi Holo Dream Mask & Brush
-
Swap 3: Sheet Masks That Aren't Individually Packaged
-
Mary & May Niacinamide Vitamin C Brightening Mask Pack (30pcs)
-
How To Choose Between Face Masks?
See omnystudio.com/listener for privacy information.
Lauren answers a listener's question about the best Korean Beauty products for psoriasis. There's drama in K-Beauty land with LG Household & Healthcare losing their latest lawsuit against Tony Moly. Sulwhasoo & Innisfree are undergoing a rebrand. Plus, some new K-Beauty products you'll love if you like done-for-you solutions!
Access Full Show Notes For This Episode:
https://stylestory.com.au/blogs/podcast/kbeauty-for-psoriasis
CONNECT WITH ME
My Instagram: www.instagram.com/lauren.kbeauty
Shop Kbeauty: www.stylestory.com.au
Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
Jelly Ko’s Instagram: www.instagram.com/jellyko_official
Facebook: www.facebook.com/stylestory.au
Website: www.thekoreanbeautyshow.com
Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
Pinterest: https://www.pinterest.com.au/stylestoryau
K-Beauty News Headlines
LG vs Tony Moly: Roundup on the lawsuit over Belif’s bar graph design
K-Beauty Brands Getting An Update: Innisfree & Sulwhasoo
Question of the Week: Psoriasis and Kbeauty
New Releases on STYLE STORY
This week we have a range of new releases that are perfect if you're looking for a done for you solution or to sample a range of products for less!
- Laneige Lip Mask Trio
- 5 Step K-Beauty Set
New Korean Beauty Product Reviews on STYLE STORY
- Jelly Ko Bubble Tea Steam Cream
- Subi Bare Skin Balm Review
- Subi Powder Cleanser Review
Recommendation of the Week - 결혼말고 동거 (Not Marriage, Living Together)
See omnystudio.com/listener for privacy information.
Lauren answers a listener's question about why Korean Beauty products are packaged in English and why new cosmetics laws in the US are causing a buzz in the Kbeauty industry. Plus, K-Beauty brand I'm From has just launched at STYLE STORY and a new reality TV show in Korea is being described as a real life Squid Game!
Access Full Show Notes: https://stylestory.com.au/blogs/podcast/why-are-korean-beauty-products-packaged-in-english
CONNECT WITH ME
- My Instagram: www.instagram.com/lauren.kbeauty
- Shop Kbeauty: www.stylestory.com.au
- Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
- Jelly Ko’s Instagram: www.instagram.com/jellyko_official
- Facebook: www.facebook.com/stylestory.au
- Website: www.thekoreanbeautyshow.com
- Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
- Pinterest: https://www.pinterest.com.au/stylestoryau
Episode Summary Kbeauty News
- The impact of the new cosmetics legislation in the USA on the Korean Beauty industry
Question of the Week: Why Are Korean Beauty Products Packaged in English?
New Kbeauty Products at STYLE STORY
- I'm From Mugwort Essence
- I'm From Ginseng Serum
New Kbeauty Reviews at STYLE STORY
- Bubble Tea Steam Cream Review
- Subi Brightening Powder Cleanser Review
Recommendation of the Week - Physical 100
- Physical 100 is a Korean reality TV show currently on Netflix
See omnystudio.com/listener for privacy information.
Lauren explores some of the real reasons why K-Beauty is so popular, including Korea’s strength as a manufacturing hub, low barriers to entry in the local market, clever marketing and support from the Korean government. If you’re keen to hear a more in-depth analysis behind the regularly touted reasons for K-Beauty's popularity then tune in.
Access Full Show Notes For This Episode: https://stylestory.com.au/blogs/podcast/why-is-k-beauty-so-popular
CONNECT WITH ME
- My Instagram: www.instagram.com/lauren.kbeauty
- Shop Kbeauty: www.stylestory.com.au
- Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
- Jelly Ko’s Instagram: www.instagram.com/jellyko_official
- Facebook: www.facebook.com/stylestory.au
- Website: www.thekoreanbeautyshow.com
- Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
- Pinterest: https://www.pinterest.com.au/stylestoryau
EPISODE SUMMARY
- Reasons usually given for why K-Beauty is so popular (innovation, design, quality, different ingredients, excellent price points)
- What actually makes Korean beauty products stand out from others
- How Korea became so globally competitive in the field:
- Marketing
- Manufacturing
- Government support
- Low barriers to entry
- Thinking globally
See omnystudio.com/listener for privacy information.
Australia and Korea are both cracking down on beauty influencers doing the wrong thing and COSMAX has developed a new technology that will make creating beauty products even easier. Plus, exciting new releases from CKD and The History of Whoo.
Access Full Show Notes For This Episode: https://stylestory.com.au/blogs/podcast/korea-and-australia-are-both-cracking-down-on-beauty-influencers
CONNECT WITH ME
- My Instagram: www.instagram.com/lauren.kbeauty
- Shop Kbeauty: www.stylestory.com.au
- Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
- Jelly Ko’s Instagram: www.instagram.com/jellyko_official
- Facebook: www.facebook.com/stylestory.au
- Website: www.thekoreanbeautyshow.com
- Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
- Pinterest: https://www.pinterest.com.au/stylestoryau
Korean Sunscreens vs Australian Sunscreens
- Are Korean Sunscreens Not Recommended? https://stylestory.com.au/blogs/podcast/are-korean-sunscreens-not-recommended
- Why Korean Sunscreens Can't Be Sold in Australia:
- https://stylestory.com.au/blogs/style-story/why-korean-sunscreens-can-t-be-sold-in-australia
EPISODE SUMMARY Korean Skincare News
- Korea and Australia Cracking Down on Deceptive Social Media Advertisements
- Cosmax uses AI to develop their “texture standard measurement technology”
- Hot Issues in Cosmetics Industry in January were “Cooperation”, “Environment” and “Society”
Question of the Week: How long should you give to trial your skincare before deciding if it’s working or not? Also, what’s the best thing to do with products that you have only used a little bit of but found it doesn’t work?
Take a listen to:
- How to Know If Your Skin is Purging v Reacting
- How Long Does it Take for Skincare Products to Work
- Beginner K-Beauty Mistakes to Avoid
- Best K-Beauty Products for Eczema
- What to do with skincare and beauty products that don't work for you
New K-Beauty at STYLE STORY
- CKD Retino Collagen Small Molecule 300 Cream (40ml)
- The History Of Whoo Jinyulhyang Intensive Revitalizing Eye Cream
New Korean Beauty Product Reviews
- APLB Propolis Collagen Eye Cream
- Kahi Multi Balm
- Secret Key Starting Treatment Essence
Recommendation of the Week
- Sweet Bobby
See omnystudio.com/listener for privacy information.
Lauren catches up with Elle, Australian marketing manager of Jelly Ko and manager of STYLE STORY's K-Beauty collection on Woolworths.
She discovers how her skin has changed since she started using K-Beauty products 8 years ago.
Plus, they take a trip down memory lane to discuss some of the trending products when Elle first discovered Korean skin care, what she loves now and which new skin care trend she's most excited about.
CONNECT WITH ME
- My Instagram: www.instagram.com/lauren.kbeauty
- Shop Kbeauty: www.stylestory.com.au
- Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
- Jelly Ko’s Instagram: www.instagram.com/jellyko_official
- Facebook: www.facebook.com/stylestory.au
- Website: www.thekoreanbeautyshow.com
- Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
- Pinterest: https://www.pinterest.com.au/stylestoryau
Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/ive-used-k-beauty-for-8-years-and-heres-how-my-skn-has-changed
See omnystudio.com/listener for privacy information.
Lauren gives her top predictions for this year’s 2023 K-Beauty trends. From clean, bare-faced beauty to at home devices, supercharged skincare ingredients, skin barrier & microbiome, tune in to hear what brands will be serving up this year.
Access Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/k-beauty-makeup-tips-for-dry-skin-and-winter
CONNECT WITH ME
- My Instagram: www.instagram.com/lauren.kbeauty
- Shop Kbeauty: www.stylestory.com.au
- Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
- Jelly Ko’s Instagram: www.instagram.com/jellyko_official
- Facebook: www.facebook.com/stylestory.au
- Website: www.thekoreanbeautyshow.com
- Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
- Pinterest: https://www.pinterest.com.au/stylestoryau
EPISODE SUMMARY
Access Full Show Notes For This Episode: https://stylestory.com.au/blogs/podcast/2023-k-beauty-trend-forecast
2023 K-Beauty Trend: Skinimalism
2023 K-Beauty Trend: Sustainability
2023 K-Beauty Trend: Hyper Glow
2023 K-Beauty Trend: Vegan Beauty
2023 K-Beauty Trend: Supercharged Skincare Ingredients
2023 K-Beauty Trend: Barrier Repair & Microbiome
2023 K-Beauty Trend: At Home Beauty Devices
2023 K-Beauty Trend: Jelly Skin
See omnystudio.com/listener for privacy information.
Lauren discusses her interview with Marie Claire magazine, talking through some of the mainstays of K-Beauty. She shares some surprising new launches in Korea, plus a new Korean drama that's taken the country by storm.
Access Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/the-mainstays-of-k-beauty
CONNECT WITH ME
- My Instagram: www.instagram.com/lauren.kbeauty
- Shop Kbeauty: www.stylestory.com.au
- Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
- Jelly Ko’s Instagram: www.instagram.com/jellyko_official
- Facebook: www.facebook.com/stylestory.au
- Website: www.thekoreanbeautyshow.com
- Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
- Pinterest: https://www.pinterest.com.au/stylestoryau
K-Beauty News Headlines
- New Snail Products Launching in Korea
- Lauren in Marie Claire Magazine
- No Mask Era Spurs Sales of Cosmetics
Question of the Week: Optimal Skincare Routine for Skin in its 60s without spending heaps New Korean Beauty Releases on STYLE STORY
- Skin79 Orange Super Plus BB Cream
- Manyo Factory Bifida Biome Ampoule Toner
New Korean Beauty Product Reviews
- Kahi Multi Balm
- Jelly Ko Dewy Glaze Toner
- Etude House Moistfull Collagen Cream
Recommendation of the Week: The Glory Korean Netflix drama "The Glory" getting rave reviews in Korea starring Song Hye Kyo
See omnystudio.com/listener for privacy information.
Lauren gives her top predictions for this year’s 2023 K-Beauty trends. From clean, bare-faced beauty to at home devices, supercharged skincare ingredients, skin barrier & microbiome, tune in to hear what brands will be serving up this year.
CONNECT WITH ME
- My Instagram: www.instagram.com/lauren.kbeauty
- Shop Kbeauty: www.stylestory.com.au
- Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
- Jelly Ko’s Instagram: www.instagram.com/jellyko_official
- Facebook: www.facebook.com/stylestory.au
- Website: www.thekoreanbeautyshow.com
- Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
- Pinterest: https://www.pinterest.com.au/stylestoryau
Access Full Show Notes For This Episode: https://stylestory.com.au/blogs/podcast/2023-k-beauty-trend-forecast
2023 K-Beauty Trend: Skinimalism
2023 K-Beauty Trend: Sustainability
2023 K-Beauty Trend: Hyper Glow
2023 K-Beauty Trend: Vegan Beauty
2023 K-Beauty Trend: Supercharged Skincare Ingredients
2023 K-Beauty Trend: Barrier Repair & Microbiome
2023 K-Beauty Trend: At Home Beauty Devices
2023 K-Beauty Trend: Jelly Skin
See omnystudio.com/listener for privacy information.
CONNECT WITH ME
- My Instagram: www.instagram.com/lauren.kbeauty
- Shop Kbeauty: www.stylestory.com.au
- Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
- Jelly Ko’s Instagram: www.instagram.com/jellyko_official
- Facebook: www.facebook.com/stylestory.au
- Website: www.thekoreanbeautyshow.com
- Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
- Pinterest: https://www.pinterest.com.au/stylestoryau
- Jelly Ko Bubble Tea Steam Cream
- Subi Perfect Pimple Patch
- Jelly Ko Cherry Blossom Sleeping Mask
- Jelly Ko Dewy Glaze Toner
- Missha M Perfect Cover BB Cream
- Laneige Lip Sleeping Mask
- Dr Jart Cicapair Color Correcting Cream
- Kahi Wrinkle Bounce Multi Stick
- Tosowoong Pure Masks
- Subi Bare Skin Balm & d’Alba Piedmont First Spray Serum
See omnystudio.com/listener for privacy information.
CONNECT WITH ME
- My Instagram: www.instagram.com/lauren.kbeauty
- Shop Kbeauty: www.stylestory.com.au
- Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
- Jelly Ko’s Instagram: www.instagram.com/jellyko_official
- Facebook: www.facebook.com/stylestory.au
- Website: www.thekoreanbeautyshow.com
- Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
- Pinterest: https://www.pinterest.com.au/stylestoryau
K-Beauty News
- New Comedy in Korean film about K-Beauty
- Sales of Korean cosmetics in Germany are rapidly growing
Question of the Week: Is Skin Cycling a Thing in Korean Beauty?
New Kbeauty Products
- AXIS-Y Spot The Difference Blemish Treatment(15ml)
- AXIS-Y Daily Purifying Treatment Toner (200ml)
- AXIS-Y New Skin Resolution Gel Mask (100ml)
- AXIS-Y Cera-Heart My Type Duo Cream (60ml)
New Kbeauty Reviews
- Secret Key Starting Treatment Essence - 5 Stars
- Jelly Ko Cinnamon Toast Sugar Scrub Foam - 5 Stars
Recommendation of the Week - Under the Queen’s Umbrella
See omnystudio.com/listener for privacy information.
Lauren is sharing the ultimate K-Beauty Christmas Gift Guide to make festive season gift-giving a breeze. Whether you're shopping for a skincare connoisseur, a clueless colleague or just giving a Secret Santa there's a Kbeauty gift for every budget on this list.
CHRISTMAS GIFT DATE REMINDER
Some dates to keep in mind while shopping K-Beauty this Christmas:
- Australia Post will deliver express post orders up until 19 December 2022 in all States and Territories of Australia (except WA and NT)
- WA and NT express post orders need to be in by 14 December 2022
- For overseas orders, DHL is taking up to 3 weeks so the sooner the better!
CONNECT WITH ME
- My Instagram: www.instagram.com/lauren.kbeauty
- Shop Kbeauty: www.stylestory.com.au
- Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
- Jelly Ko’s Instagram: www.instagram.com/jellyko_official
- Facebook: www.facebook.com/stylestory.au
- Website: www.thekoreanbeautyshow.com
- Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
- Pinterest: https://www.pinterest.com.au/stylestoryau
K-Beauty Christmas Gift For... the One That’s Impossible to Buy For
You can't go wrong with a STYLE STORY Gift Card. If you're shopping for anyone who is notoriously difficult to buy for OR you just want to make sure they get exactly what they want - give them the gift that keeps giving! A STYLE STORY Gift Card.
For the Skincare Enthusiast
Exclusive to STYLE STORY, the - Subi Christmas Set is the perfect set for anyone who is picky about their skin care or knows their way around an INCI list.
It's also ideal for those with sensitive, acne-prone, damaged and hormonal skin covered!
For a Gift That Won't Break the Bank
If you're looking for a K-Beauty Christmas Gift that won't break the bank but that everyone will be happy to receive, then Laneige Lip Sleeping Mask is the one thing to pick up. Take your pick of the festive flavours. We've got:
- Mint Choco
- Grapefruit
- Original
- Apple Lime
For The GirlsGive them the gift of bouncy, soft jelly skin with the Jelly Skin Holiday Gift Set
For Your Mum or Mother in Law
What's the perfect gift to give someone who deserves a little luxury without sending yourself broke in the process? The Sulhwasoo First Care Activating Trial Kit!
Stocking Fillers, Kris Kringles and Secret Santa’s!
If you are looking for smaller gifts for colleagues, loved ones or anyone that you haven't got a huge budget for, then try:
Secret Santa K-Beauty Set
Missha Time Revolution Night Repair Mini Set
I DEW CARE Mini Meow Trio Face Mask Set
See omnystudio.com/listener for privacy information.
Lauren chats through the new luxury K-Beauty brand that's just been announced and why the reaction to it seems lukewarm. Plus, 4 new cosmetic ingredients from Jeju Island have just received the green light. We've also got some great new releases from Sulwhasoo just in time for the holidays and a Skin79 favourite finally allowed to be sold in Australia.
This month:
- 12 Days of Christmas at STYLE STORY starts today - 12 days of deals, including 1+1 offers, free gifts, discounts and more. Make sure you check STYLE STORY's social media for the latest deals.
- Make sure you check out the great deals on K-Beauty products at Woolworths as well.
CONNECT WITH ME
- My Instagram: www.instagram.com/lauren.kbeauty
- Shop Kbeauty: www.stylestory.com.au
- Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
- Jelly Ko’s Instagram: www.instagram.com/jellyko_official
- Facebook: www.facebook.com/stylestory.au
- Website: www.thekoreanbeautyshow.com
- Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
- Pinterest: https://www.pinterest.com.au/stylestoryau
Korean Beauty News
- There's a New Luxury K-Beauty Brand in Town
- 4 New Cosmetic Ingredients from Jeju Island
Question of the Week - What's Your Number 1 Tip for Holiday Skincare?New K-Beauty Releases
-
Sulhwasoo First Care Activating Trial Kit
-
Skin79 Orange Super Plus BB Cream
Remember that when you shop with STYLE STORY, 1% of the profits from the sale of our products go towards our pledge to 1% For the Planet.
New Kbeauty Reviews on STYLE STORY
-
Jelly Ko Cinnamon Toast Sugar Scrub Foam
-
Tosowoong Propolis Sparkle Ampoule
Recommendation of the Week - Christmas Movies to get into the festive spirit
- Home Alone
- Love, Actually
See omnystudio.com/listener for privacy information.
Lauren runs through some sins to avoid when shopping your skincare this Black Friday. From buying skincare products you don’t need, to leaving it to the last minute, blowing your budget and more tune into hear some practical tips, plus what it’s like working on the other side of the computer at an e-comm store.
Access Full Show Notes for This Episode:
https://stylestory.com.au/blogs/podcast/7-deadly-sins-to-avoid-when-shopping-skincare-this-black-friday
CONNECT WITH ME
- My Instagram: www.instagram.com/lauren.kbeauty
- Shop Kbeauty: www.stylestory.com.au
- Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
- Jelly Ko’s Instagram: www.instagram.com/jellyko_official
- Facebook: www.facebook.com/stylestory.au
- Website: www.thekoreanbeautyshow.com
- Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
- Pinterest: https://www.pinterest.com.au/stylestoryau
Shop Black Friday This Week at STYLE STORY
- Up to 80% off select items with K-beauty starting from only $6 AUD
-
- plus mini skincare kit and travel bag for all orders over $100 AUD (about $66 USD)
- Visit https://stylestory.com.au/collections/sale
7 Deadly Sins to Avoid When Shopping Skincare This Black Friday:
- Buying stuff you don’t need
- Buying way too much stuff
- Not taking advantage of deals
- Not checking if the product is right for you
- Leaving it til the last minute
- Forgetting to shop online
- Being rude to staff and service providers
See omnystudio.com/listener for privacy information.
Lauren shares how she does the grits method to remove blackheads, plus some of the biggest changes in the Korean cosmetics market post COVID-19. We've got new releases from COSRX & Laneige, plus how to deal with dry skin this winter.
Access Full Show Notes For This Episode: https://stylestory.com.au/blogs/podcast/the-grits-method-to-remove-blackheads
CONNECT WITH ME
- My Instagram: www.instagram.com/lauren.kbeauty
- Shop Kbeauty: www.stylestory.com.au
- Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
- Jelly Ko’s Instagram: www.instagram.com/jellyko_official
- Facebook: www.facebook.com/stylestory.au
- Website: www.thekoreanbeautyshow.com
- Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
- Pinterest: https://www.pinterest.com.au/stylestoryau
EPISODE SUMMARY K-BEAUTY NEWS
-
Biggest Changes in Korean Cosmetics Market After COVID-19
-
Korean Beauty Christmas Sets Are Now Out
-
For all our Christmas gift options check out our new Christmas collection.
- Plus don’t forget to check out our Gift Card options too
Question of the Week: The Grits Method For Removing Blackheads
New K-Beauty Products Just Released on STYLE STORY
-
COSRX the Retinol 0.5% Oil
-
COSRX The Vitamin C 23 Serum (20g)
-
Laneige Perfect Renew Youth Regenerating Cream (50ml)
New K-Beauty Reviews on STYLE STORY
-
One Thing Niacinamide 10%
-
APLB Booster Hair Essence
-
Jelly Ko Cinnamon Toast Sugar Scrub Foam
Recommendation of the Week - Dry Skin
See omnystudio.com/listener for privacy information.
It may surprise you that I don't love the vast majority of products I try. When it comes to cult K-Beauty products, there are plenty that I don't rate for a whole range of reasons. What are they and why didn't they work for me? Tune in to find out.
CONNECT WITH ME
- My Instagram: www.instagram.com/lauren.kbeauty
- Shop Kbeauty: www.stylestory.com.au
- Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
- Jelly Ko’s Instagram: www.instagram.com/jellyko_official
- Facebook: www.facebook.com/stylestory.au
- Website: www.thekoreanbeautyshow.com
- Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
- Pinterest: https://www.pinterest.com.au/stylestoryau
See omnystudio.com/listener for privacy information.
On this episode, Lauren discusses some of the research and development currently being undertaken in Korea into medical-grade, ordinary and functional cosmetics resulting in new patents. From UV blocking, skin whitening, anti-aging, hair loss, anti-inflammatory and more, many Korean manufacturers and researchers are discovering new ingredients. Plus, are genderless cosmetics finally making waves in Korea?
Access Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/the-latest-cosmetic-research-from-korea
CONNECT WITH ME
- My Instagram: www.instagram.com/lauren.kbeauty
- Shop Kbeauty: www.stylestory.com.au
- Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
- Jelly Ko’s Instagram: www.instagram.com/jellyko_official
- Facebook: www.facebook.com/stylestory.au
- Website: www.thekoreanbeautyshow.com
- Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
- Pinterest: https://www.pinterest.com.au/stylestoryau
EPISODE SUMMARY K-BEAUTY NEWS
- The Latest Cosmetic Research from Korea
- Gender Free Cosmetics
Question of the Week: Does STYLE STORY ship to the UK?
- Yes, we definitely do - we have plenty of customers in the UK!
New K-Beauty Products
- Sulwhasoo Essential Firming Cream EX (75ml)
- Sulwhasoo Concentrated Ginseng Renewing Serum (50ml)
New K-Beauty ReviewsSubi Bare Skin Balm
- My makeup just melts off
- "The Subì Bare Skin Balm almost feels too decadent to be legal. My makeup literally melts off my face, leaving my skin feeling clean and fresh, with a beautiful citrus scent. I’ve already stocked up on another tub."
Jelly Ko Cinnamon Toast Sugar Scrub Foam
- As delicious as it sounds
- I love this face scrub! Not only does it smell amazing, but my skin feels soft, clean and moisturised after using it. I’ve been using this a few times a week and my skin is loving it.
Recommendation of the Week
- The Missing Crypto Queen
See omnystudio.com/listener for privacy information.
Forget humans, the new Korean Beauty trend is all about our furry friends. Plus, we're talking through whether mixing Vitamin C and niacinamide is a good idea and the top best-selling Korean Beauty products in October 2022.
Access Full Show Notes for This Episode:
https://stylestory.com.au/blogs/podcast/k-beauty-for-pets
CONNECT WITH ME
-
My Instagram: www.instagram.com/lauren.kbeauty
-
Shop Kbeauty: www.stylestory.com.au
-
Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
-
Jelly Ko’s Instagram: www.instagram.com/jellyko_official
-
Facebook: www.facebook.com/stylestory.au
-
Website: www.thekoreanbeautyshow.com
-
Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
- Pinterest: https://www.pinterest.com.au/stylestoryau
K-BEAUTY NEWS
- K-Beauty for Pets? Petconomy Trend 펫코노미
- Importance of Beauty Reviews is Strengthening
Question of the Week: Mixing Vitamin C and Niacinamide
- Daphne wanted to know more about mixing ingredients after listening to a previous podcast episode about combining skincare ingredients.
- In particular, she wanted to know if you can combine Vitamin C and Niacinamide.
- We discuss
Top 3 Best-Selling K-Beauty Products for October 2022
- Subi Perfect Pimple Patch - sales for this product increased 218% month on month
- Jelly Ko Bubble Tea Steam Cream
- COSRX Snail Mucin Essence
Why Did You Buy This K-Beauty Product?
- Pyunkang Yul Mist Toner - "Friend only has one good hand, so a mist will be better for application"
- Jumiso Waterfull Hyaluronic Toner - "My skin responds really well to Hyaluronic acid and I like the application of a toner".
- Subi Bare Skin Balm - “I love cleansing Balms and am trying all the brands- not tried this one yet”
Recommendation of the Week
- Vatican Girl on Netflix
See omnystudio.com/listener for privacy information.
We’re moving past the days of fear-mongering about oils in skincare and the oil-free phase that characterized much of the 90s and early 200s. We're running through how to get the best bang for your buck out of your face oil, which oils work best for each of the different skin types and some Korean face oils you might like to try.
Access Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/korean-face-oils
CONNECT WITH ME
-
My Instagram: www.instagram.com/lauren.kbeauty
-
Shop Kbeauty: www.stylestory.com.au
-
Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
-
Jelly Ko’s Instagram: www.instagram.com/jellyko_official
-
Facebook: www.facebook.com/stylestory.au
-
Website: www.thekoreanbeautyshow.com
-
Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
- Pinterest: https://www.pinterest.com.au/stylestoryau
See omnystudio.com/listener for privacy information.
Korea's first cosmetic containers made from 100% pure waste plastic oil are on their way and a digital transformation is afoot in the beauty industry. Plus, we're looking at fall beauty trends in Korea and the K-Beauty products to shop if you're visiting Korea from overseas!
Access Full Show Notes for This Episode:
https://stylestory.com.au/blogs/podcast/fall-beauty-trends-in-korea
CONNECT WITH ME
-
My Instagram: www.instagram.com/lauren.kbeauty
-
Shop Kbeauty: www.stylestory.com.au
-
Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
-
Jelly Ko’s Instagram: www.instagram.com/jellyko_official
-
Facebook: www.facebook.com/stylestory.au
-
Website: www.thekoreanbeautyshow.com
-
Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
- Pinterest: https://www.pinterest.com.au/stylestoryau
K-Beauty News Headlines
I have translated the news headlines from Korean into English so please credit me if re-sharing this content.
- Korea's First Eco Friendly Cosmetic Containers Made from 100% Pure Waste
- Digital Transformation of the Beauty Industry
- Fall 2022 K-Beauty Trend: "Inside Moisture" or Moisture From Within
Question of the Week - What K-Beauty products should I shop in Korea that we can’t get in the States?
Top Trending Korean Beauty Products This Week
Two new products entered the best-sellers charts:
- Jelly Ko Cinnamon Toast Sugar Scrub Foam
- Subi Perfect Pimple Patch
New K-Beauty Reviews
-
4 Stars - Subi Bare Skin Balm
-
Love it
-
"I like this - not my absolute favourite cleansing balm but a lot better than some other high end ones I have tried and I have tried about 6 or 7. It removes the makeup in the first cleanse and leaves skin feeling lovely - I have dry skin and it doesn't fell tight at all afterwards"
-
5 Stars - Jelly Ko Bubble Tea Steam Cream
- Love this cream
- "I have just purchased my second jar. I have dry skin and this is so good under my makeup. Soaks in and my makeup stays on all day. Nice smell as well"
New Review For the Korean Beauty Show Podcast
- “Perfect Snippet of Weekly Beauty”
- I could listen to Lauren talk about skincare and Korean trends for hours…and I have since I recently became a listener only a few weeks ago and wanted to catch up on episodes. 😅 Lauren has been my companion while doing chores and things around the house so I can hyper-fixate on beauty 24/7. I love how to-the-point she is, fitting many segments into each episode, which makes listening easy and fun. ❤️
Recommendation of the Week - Korean Figure Skaters
Korea's junior figure skaters are killing it at the moment on the international circuit. Some of the ones to watch out for are:
- Hannah Lim / Ye Quan, ice dancers representing Korea. Check out their fun dance to "Gangnam Style"
- Chaeyeon Kim, who recently medalled in the Junior Grand Prix series
- Jia Shin, one of Korea's most talented junior figure skaters
See omnystudio.com/listener for privacy information.
The Jello Skin trend is emerging as a new K-Beauty trend, promising firmer, more elastic skin that looks like Jello. Plus, there's a new Korean ingredient showing promising results for relieving chronic inflammation and atopic dermatitis. Lauren also shares a popular Korean American artist making murals around the world for the recommendation of the week.
Access Full Show Notes for This Episode:
https://stylestory.com.au/blogs/podcast/jello-skin-trend
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(I have translated all of these from Korean so please quote me if using any of the information below)
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Jello Skin Trend Hits Korea
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- Products mentioned Jelly Ko Cherry Blossom Sleeping Mask and Bubble Tea Steam Cream
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Potential New Ingredient to Help with Dermatitis
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People Complaining About the Lack of Visitors at the Kbeauty Expo
Question of the Week - Medical Devices and HIFU Top 3 Best-Selling K-Beauty Products This Week
- Kahi Wrinkle Multi Balm
- Jelly Ko Bubble Tea Steam Cream
- COSRX Advanced Snail Mucin Essence
New Korean Beauty Product Reviews
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APLB Noni Serum
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NINE LESS Magic Nine Fill Up Silk Hair Treatment 200ml
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Purito Centella Green Level Recovery Cream
Recommendation of the Week
- @Royyaldog
Check out his website Royyaldog and his Instagram
See omnystudio.com/listener for privacy information.
Lauren runs through the top trends from the K-Beauty Expo 2022, including stem cells, natural soaps, vegan products, refillable packaging and collagen pillow cases.
Access Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/the-k-beauty-expo-2022
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Big trends for this year:
- Vegan
- Natural soaps
- Stem cells
Other exhibitors included:
- Packaging
- Raw materials
- Devices and machines (including ones to analyse your skin)
Brands exhibiting
- iUNIK
- SOME BY MI
- Liz K
- Acropass
- Lala Recipe
My Favourite New Find - Collagen Pillow Cases
- The collagen peptides in the pillow cover can soften and hydrate your skin while you sleep
- They are in the fabric fiber
- Using marine collagen which is infused into the cellulose fabric fiber—it softens and hydrates your skin.
Packaging Trends
- Refillable packaging
See omnystudio.com/listener for privacy information.
When it comes to skincare half the fun is trying new ways to use your products. But when it comes to DIY mixing, this week Lauren has an anti-recommendation. October is Seoul Beauty Month. And, we're chatting Bling Empire - is the show problematic?
Access Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/dont-try-this-skincare-variation
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K-Beauty News
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October is Seoul Beauty Month
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K-Beauty Expo Korea
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Missha Performing Well in Southeast Asia
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Able CNC, the brand owner of Missha, announced that its sales have increased significantly after entering the Southeast Asian market
- In particular, the Time Revolution line is performing well in Singapore, Philippines and Malaysia
Question of the Week - Two questions about powder cleansers
Firstly, should I fully mix the powder before I use it? And can I mix it with something other than water like rose oil?
Recently Restocked K-Beauty Products
- Tosowoong Spot Whitening Vita Clinic Cream
- Tosowoong Propolis Sparkle Ampoule
New K-Beauty Product Reviews
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Tosowoong Spot Whitening Vita Clinic Cream
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Nine Less Daily Intense Hair Essence
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23 Years Old Aqua Bab Modeling Mask
New Review for the Korean Beauty Show Podcast
- “I only use K products. I look forward to listening to your podcasts as I always learn something about skincare & new products...I have learned with K beauty it's about selecting the products best for your skin needs not products with the least or most skincare steps."
Recommendation of the Week
- Is it a recommendation or an anti-recommendation? We're talking Bling Empire.
See omnystudio.com/listener for privacy information.
Lauren sits down with beauty industry veteran Sarah Chung, who has worked with over 300 brands and retailers, including K-Beauty giants like Amore Pacific since 2003.
Access Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/beauty-veteran-sarah-chung-on-k-beauty-beauty-fluent
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My Instagram: www.instagram.com/lauren.kbeauty
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Shop Kbeauty: www.stylestory.com.au
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CONNECT WITH SARAH
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Landing International
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Sarah on Instagram
- BeautyFluent on Instagram
Episode Summary
On this episode of the Korean Beauty Show, we discuss:
- Sarah’s background and how she got started in beauty
- How much of a role = Korean beauty (products, philosophies etc) played in her life
- The beauty trends Sarah saw when she first got started and the changes she has seen since
- How Korean Beauty and the perception of Korea as a beauty destination has changed
- Her new app, BeautyFluent.
- Her journey from beauty to tech
- How the pandemic has changed how we shop and the gap between online, offline and how BeautyFluent bridges this
- The number one beauty tip or trick that changed her skin
- Where Sarah sees the trends moving to in 2023
See omnystudio.com/listener for privacy information.
Lauren answers a listener's question whether Korean sunscreens are recommended, as well as their suitability. She also explains the reason they can't be sold in Australia and why many Korean sunscreens also can't be sold in the US. In addition, she runs through the key trends for skincare this autumn as well as global anti-aging trends.
Access Full Show Notes for This Episode:
https://stylestory.com.au/blogs/podcast/are-korean-sunscreens-not-recommended
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My Instagram: www.instagram.com/lauren.kbeauty
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K-Beauty News Headlines
- Exfoliation is a Key Trend This Autumn in Korea
- Aging Care Is the Top Global Beauty Trend, But There Are Significant Regional Differences
- Clean Beauty Search Volumes Are Increasing
Question of the Week: Are Korean Sunscreens Not Recommended?
- Why Korean sunscreens can't be sold in Australia.
New Korean Skincare Product Releases
- Upgraded Etude House Moistfull Collagen Cream (75ml).
- Make Prem Watery Gel Cream
New Kbeauty Reviews on STYLE STORY
- NINE LESS Magic Nine Fill Up Silk Hair Treatment
- NINE LESS Daily Intense Nourishing Hair Essence
Review for the Podcast
It’s more than Skin Routine education! by Caucm on July 7, 2022
Every week I look forward to plug my headphones at work into The Show and absorb the content provided by Lauren! - like a school’s days I always have a pen/paper taking notes on her advice and products suggestions 🤭😏 - and Lovee the local Korean news and daily whats On sections that give me an overall view on how these trends (skincare products ) goes beyond that just a simple “new thing out there” - The Show takes time to explain these matters pros and cons and Im grateful for this.
See omnystudio.com/listener for privacy information.
Are you suffering from congestion, bumpy skin or clogged pores? On this episode we're exploring the causes, how to avoid it and the best products to get your skin back on track.
Access Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/how-can-i-fix-congested-skin
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Episode Summary
- How do I know if my skin is congested?
- Why is My Skin Congested?
- How can I fix it?
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What skincare should I be using on congested skin?
- Cleansers
- Toners
- Skin Treatments
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Moisturisers
Still Looking for More on How To Treat Congested Skin?
Looking for more personalised tips on how to treat congested skin? Simply reach out to one of our friendly staff at STYLE STORY and we will help curate the perfect routine for you.
See omnystudio.com/listener for privacy information.
Curious about the top-trending products and brands in Korea right now? Lauren runs through the latest Glow Pick results. Plus, Jelly Ko is now available offline in New York City. A listener is after a K-beauty swap for Tatcha's Dewy Skin Cream.
Access Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/what-are-the-top-trending-products-in-korea
CONNECT WITH ME
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My Instagram: www.instagram.com/lauren.kbeauty
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Shop Kbeauty: www.stylestory.com.au
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Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
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Jelly Ko’s Instagram: www.instagram.com/jellyko_official
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Facebook: www.facebook.com/stylestory.au
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K-Beauty News Headlines
- Jelly Ko is now available offline at CO Bigelow - Greenwich Village, New York City
- Sustainable Packaging Expanding
- Top Trending Products in Korea as Chosen By Consumers on Glow Pick
Question of the Week: Is there a Korean product that’s similar to Tatcha’s Dewy Skin Cream?
- Etude House Moistfull Collagen Cream
- Make Prem Watery Gel Cream
New Products on STYLE STORY
- Be The Skin BHA+ PORE ZERO Serum (30ml)
- Be The Skin BHA+ PORE ZERO Toner (150ml)
- Be The Skin BHA+ Dark Spot ZERO Cream
New Korean Skincare Reviews on STYLE STORY
- Tosowoong Propolis Essence
- d’Alba Piedmont First Spray Serum
- Jelly Ko Dewy Glaze Toner
Review of the Podcast
Fan of many years by Natalia Isabella on July 7, 2022
I absolutely love this podcast! I’ve listened to it fir many years and frequently go back to my favourite episodes! Hope it never ends ❤️ Thank you Lauren for all of the hard work you put into it ! - Natalia x
Recommendation of the Week
- Serial and Undisclosed on Adnan Syed
Tester’s Club Opening Soon
Make sure you're on our mailing list and keep an eye out in your inbox: https://stylestory.com.au/pages/free-gift-signup
See omnystudio.com/listener for privacy information.
We're delving into the world of microbiome and probiotic skincare in Korean Beauty. From the roots of the trend in kimchi and Yakult to the explosion since 2017, explore the difference between pre, pro and post "biotics" and their impact on the skin's biome. Plus, a roundup of some of the best K-Beauty microbiome products in 2022.
Access Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/microbiome-and-probiotic-skincare-in-korean-beauty
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Whether it's getting your probiotic fix in your morning via your yoghurt, yakult or even kombucha, probiotics have a long history in the wellness industry. These days, however, you'll find them in all sorts of beauty products, from serums to moisturisers, essences and more.
So what's the deal with microbiome and probiotic skincare? And why is it so popular in Kbeauty? Let's take a look.
TOPICS COVERED:
- Size of the Microbiome and Probiotic Skincare Market
- Microbiome Skin Care
- What Are Prebiotics?
- What are Probiotics?
- Benefits of Probiotics in Skincare
- What Are Probiotic Ingredients?
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Postbiotics
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Final Verdict on Microbiome and Probiotic Skincare in Korean Beauty
Best Microbiome and Probiotic Skincare in Korean Beauty
- Dr Jart Vital Hydra Solution Biome Water Cream
- Laneige Water Sleeping Mask
- Missha Time Revolution First Treatment Essence RX
- Missha Time Revolution Night Repair Ampoule
- Benton Fermentation Eye Cream
- Innisfree Green Tea Sleeping Mask
- Neogen’s Micro Ferment line
- One Thing Galactomyces Ferment Filtrate Toner
- TOCOBO Bifida Biome Essence
- One Thing Bifida Ferment Lysate Toner
- Secret Key Starting Treatment line
See omnystudio.com/listener for privacy information.
There's confusion in Korea over what 'vegan' actually means. Plus, how many skincare steps is too many and how many are Koreans actually using? We're taking a look. Lauren answers a listener’s question about how much it costs to start a skincare brand in Korea. Plus we're talking the rise and rise of Korean culture.
Access Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/how-many-skincare-steps-should-i-use
CONNECT WITH ME:
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My Instagram: www.instagram.com/lauren.kbeauty
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Shop Kbeauty: www.stylestory.com.au
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Kbeauty News
- Confusion in Korea over what vegan actually means
- How Many Skincare Steps Are Too Many?
Question of the Week - How much does it cost to start a brand in Korea?
This question is nearly impossible to answer without knowing what you're manufacturing. Basically how long is a piece of string? Without knowing the brand concept, how many products are involved, whether you're manufacturing from scratch or using ready-made formulas it's not really possible to give an accurate estimate.
New Korean Beauty Products at STYLE STORY
- APLB Nourishing Defense Hair Oil
- I DEW CARE Glow Easy Lip Oil
New Korean Beauty Review on STYLE STORY Site
- APLB Propolis Collagen Eye Cream
New Podcast Review for the Korean Beauty Show Podcast
Best Beauty Podcast Ever! by Guzheng Girl
I LOVE this podcast! During 2020 I started to get really into beauty and the health of my skin. I particularly wanted to take the K-Beauty approach towards skincare and makeup. You can image my reaction when I found this podcast! As a working professional in the beauty industry and a long time resident of Seoul, Lauren is so knowledgeable on all things K-Beauty, beauty news, and Korean culture. You’ll find little mention of “glass skin” on this podcast. Instead Lauren covers topics such as Korean beauty treatments and procedures, celebrity skincare, toner trends, product releases, ‘untact’ skincare, and so much more! I highly recommend this podcast to anyone who is interested in beauty and even those who aren’t! Lauren is great and thanks to her my skin is looking it’s best!
Recommendation of the Week Article in the Guardian talking about the "rise of K everything".
Did You Enjoy Today's Episode?If so, don't forget to rate and review the show. Send it to someone you think would enjoy it!
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On this episode of the Korean Beauty Show podcast Lauren shares 5 lessons she's learnt running Jelly Ko for the past two years. From celebrating the wins to not letting negative feedback get you down to how the brand went about launching offline in the US.
Access The Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/lessons-ive-learnt-in-2-years-running-jelly-ko
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Episode Summary
- Lesson 1: Go With Your Gut
- Lesson 2: Work With People You Like
- Lesson 3: Celebrate the Wins Because They Don’t Happen Every Day
- Lesson 4: Not Everyone Will Like It, But That’s Okay
- Lesson 5: Distribution is Really Important for a Small Brand
See omnystudio.com/listener for privacy information.
On this episode of the Korean Beauty Show podcast, Lauren discusses Amorepacific's new acquisition of a western beauty brand and an ingredient that's trending not only in Korean skincare but also in inner beauty products in Korea as well. Plus, she answers a listener's question about which popular global beauty brands are being manufactured in Korea.
Access The Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/is-this-koreas-hottest-trending-ingredient
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Episode Summary: Kbeauty News Headlines
- Amorepacific Acquires Tata Harper
- Glutathione Is Korea's Hottest Trending Ingredient
- Domestic Consumption of Cosmetics is Up in Korea
Question of the Week: Which global beauty brands are actually made in Korea?
New Kbeauty Products
- Jumiso All Day Vitamin Brightening & Balancing Facial Serum (30ml)
- Jumiso Yes, I'm Toner AHA 5% (150ml)
New Korean Beauty Reviews on STYLE STORY
- Subi Holo Dream Mask Review
- APLB Booster Clinic Hair Essence Review
New Review for the Korean Beauty Show Podcast Recommendation of the Week: Songpyeon (송편)
See omnystudio.com/listener for privacy information.
On today's episode Lauren explores why so many foreign and non K-Beauty brands are making their products in Korea these days. From brand founders looking to start a brand for the first time to established brands that already have an entire collection of products, these days Korea is one of the hottest beauty destinations to manufacture everything from products to packaging and formulas.
Access The Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/why-beauty-brands-are-making-their-products-in-korea
Episode Summary:
- Why Beauty Brands Are Making Their Products in Korea 1: Korea is leading the way in innovation
- Why Beauty Brands Are Making Their Products in Korea 2: South Korea Is More trustworthy than other destinations in Asia
- Why Beauty Brands Are Making Their Products in Korea: Korea Offers an All In One Solution
- Why Beauty Brands Are Making Their Products in Korea: It is cheaper than manufacturing in other countries
Are you looking to have your beauty products manufactured in Korea? If so, get in touch for K-Beauty consultation with our team of experts. We are based on the ground in Korea and work with a wide range of companies, brands, brand founders and aestheticians looking to source, manufacture and distribute Korean beauty products.
See omnystudio.com/listener for privacy information.
On today's episode Lauren reveals which K-Beauty brand is eyeing a sale worth up to $500 million after launching just 8 years ago. Plus, K-Beauty brands are jumping on the dyed shampoo trend and Rose from Black Pink has just been announced as the brand ambassador for one of Korea's heritage luxury skincare brands.
Access The Show Notes for This Episode:
https://stylestory.com.au/blogs/podcast/is-this-k-beauty-brand-worth-500-million
CONNECT WITH ME
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My Instagram: www.instagram.com/lauren.kbeauty
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Shop Kbeauty: www.stylestory.com.au
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K-Beauty News
- Korean Beauty Brands Are Jumping In On the Dyed Shampoo Trend
- Brands are Releasing their Chuseok specials and offers
- Black Pink’s Rose Has Been Announced as the Brand Ambassador for Sulwhasoo
- Glow Recipe Eyeing a Sale for $500 Million
New K-Beauty Releases in September 2022 on STYLE STORY
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NINE LESS Magic Nine Fill Up Silk Hair Treatment
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NINE LESS Daily Hair Essence
New K-Beauty Reviews on STYLE STORY
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AHC Eye Cream for Face
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APLB Vitamin C Serum
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Subi Powder Cleanser
Review of the Korean Beauty Show Podcast
K beauty obsessed by SkinHoney on July 10, 2022
- If you’re a fan of Kbeauty, this is the best place to hear allllll about it without the tiktok vibes!
Recommendation of the Week
- Get outside and enjoy the change of seasons
See omnystudio.com/listener for privacy information.
On today's episode of the Korean Beauty Show podcast, Lauren runs through the most common mistakes she sees people making when using clay masks and what to do instead. If you've been letting your clay mask dry and crack on your face, then tune in because this episode is for you!
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What are the benefits of using a clay mask? Common Mistakes I See People Making When They Use Clay Masks
- Not understanding what clay masks are made to do
- Using clay masks too frequently
- Letting the Clay Mask Dry On Your Face
- Using the Mask Over Your Entire Face Every Time
- Not applying any other skincare products after you use a clay mask
Top K-Beauty Clay Masks
- For Oily Skin - Innisfree Jeju Volcanic Pore Clay Mask
- For Normal Skin - Heimish All Clean Pink Clay Purifying Mask
- For Dry, Damaged & Irritated Skin - Subi Holo Dream Brightening Pore Minimizing Mask & Brush Set
See omnystudio.com/listener for privacy information.
On today's episode of the Korean Beauty Show podcast Lauren discusses d'Alba Piedmont's White Truffle Spray Serum topping the charts on Hwahae plus why some products get reviewed more than others on the app. She reveals which Korean cosmetic companies are making moves to reduce plastic consumption, plus why the MFDS is taking another look at the Functional Cosmetics Act. She answers a listener's question about whether to invest in an at-home LED mask.
Access Today's Full Show Notes: https://stylestory.com.au/blogs/podcast/should-i-invest-in-an-at-home-led-mask
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Website: www.thekoreanbeautyshow.com
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K-Beauty News Headlines
- D'Alba Piedmont's White Truffle First Spray Serum Tops the Rankings
- Growing Calls To Revise Korea's Functional Cosmetics Act
- Korean Cosmetics Companies Moving to Reduce Korea’s Plastic Waste Consumption
Question of the Week - Should I invest in an at-home LED mask?New Korean Beauty Products on STYLE STORY
- Dr Ceuracle Vegan Kombucha Tea Essence
- Dr Ceuracle Vegan Kombucha Tea Gel Cream (75g)
New K-Beauty Reviews on STYLE STORY
- Review for Jelly Ko Dewy Glaze Toner
- Review for 23 Years Old Aqua Modelling Mask
- Review for Jelly Ko Bubble Tea Steam Cream
- Review for Subi Bare Skin Balm
Podcast Review
- My go-to K Beauty podcast! by Alysse C on July 5, 2022
- "Love tuning in for Lauren’s insights every week; I’m always learning something new. Super informative and entertaining, great variety of content; definitely recommend!"
Recommendation of the Week
- The Night Markets along Seoul's Han River are back from 26 August to 24 September
See omnystudio.com/listener for privacy information.
Lauren discusses Skin Botox, the latest treatment Korean celebs are obsessed with and why. Here's everything you need to know about it, how it's different from regular Botox and what results you can expect.
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Shop Kbeauty: www.stylestory.com.au
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Korea and Koreans are no stranger to Botox, with some estimates placing 42% of the female population aged between 21 to 55 as having had either Botox or fillers. However, it's one of the more recent uses of Botox that has people lining up at plastic surgery and dermatology clinics lately, and that is Skin Botox.
- What Is Skin Botox? (스킨보톡스)
- How Is Skin Botox Different From Regular Botox?
- What Does It Do?
- How Is It Done?
- What Does It Cost?
- What Are the Side Effects?
- Who Does Skin Botox?
- What Else Do You Need To Know About It?
See omnystudio.com/listener for privacy information.
Has Korea's obsession with a V-line face gone too far and does it even suit everyone? Lauren shares her thoughts, and discusses the latest releases from Toswoong, along with answering a listener's question on pregnancy safe skincare products.
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My Instagram: www.instagram.com/lauren.kbeauty
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Shop Kbeauty: www.stylestory.com.au
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Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
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Website: www.thekoreanbeautyshow.com
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Access Today's Full Show Notes:
https://stylestory.com.au/blogs/podcast/koreas-obsession-with-the-v-line-face
Kbeauty News Headlines
- Korea's Obsession With the V-Line Face
- Cosmetic Exports for Small to Medium Enterprises Falls
Question of the Week - Is Cherry Blossom Sleeping Mask Pregnancy Safe?
- Yes.
- Plus, what you need to know about cosmetics in pregnancy
New Korean Beauty Products
- Tosowoong Bakuchiol Serum (30ml)
- Tosowoong Hyaluronic Acid Aqua Ampoule (100ml)
- Tosowoong Acne Foam Cleansing (100ml)
Kbeauty Product Reviews
- 23 Years Old
- Jelly Ko Dewy Glaze Toner
- Jelly Ko Bubble Tea Steam Cream
Review of the Korean Beauty Show Podcast
- Hooked by Abby_J :-) on July 6, 2022
- "I binged the podcast when I discovered it and now it’s part of my routine to listen every Tuesday and Thursday morning. I have quite a collection of k-beauty products after listening! I now love looking after my skin and seeing how much more hydrated my skin is. Also enjoy other insights into Korea and k-drama tips. 😄"
See omnystudio.com/listener for privacy information.
On this episode, we're talking about the iconic Korean skincare store closing its doors forever and why it all came crashing down. Plus, what's going on with the rise of virtual influencers in Korea? Tune into the show for all this and more.
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My Instagram: www.instagram.com/lauren.kbeauty
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Shop Kbeauty: www.stylestory.com.au
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Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
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Jelly Ko’s Instagram: www.instagram.com/jellyko_official
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Facebook: www.facebook.com/stylestory.au
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Website: www.thekoreanbeautyshow.com
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Kbeauty News headlines
- The Iconic Korean Skincare Store Closing Its Doors
- How to give yourself a Korean face massage
- What’s the Deal With the Rise of Virtual Influencers in Korea?
Question of the Week - What Is Your Favourite Serum for Calming Redness?
Products mentioned:
- Jumiso Super Soothing Cica & Aloe Facial Serum
- AXIS-Y Dark Spot Correcting Glow Serum
- Innisfree Truecare Vitamin C 20 Ampoule
- iUNIK Tea Tree Relief Serum
New Kbeauty releases
- We've expanded our range of Laneige Lip Sleeping Masks including Grapefruit, Choco Mint and Apple Lime.
- Check out Koelf's gorgeous Rose Petal Hand Masks if you're after a gift for someone special or if you'd like to treat your own hands to a mini day spa experience.
New Kbeauty reviews
- 23 Years Old Aqua Baobab Modeling Masks
- APLB Collagen Propolis Eye Cream
- Tosowoong Spot Whitening Vita Clinic Cream
- APLB Vitamin C Serum
Podcast Review of the Week
The most up to the minute k-beauty podcast
- "It’s so difficult to find current news and information on what’s trending in k-beauty when you’re living in the west. If you’re a tired of hearing about snail mucin 🐌 Lauren’s podcasts, hosted directly from Seoul are super informative and completely up to speed with what’s actually going on in the k-beauty world at the moment."
Recommendation of the Week - Floods
- Korea has experienced some of the worst flooding in 80 years, in particular around Seoul and Gyeonggi this past week.
- Take a look at the Korean Beauty Show Chat Facebook group for photos and an update on how it looks on the ground in Korea.
See omnystudio.com/listener for privacy information.
One of our listeners asked for a list of Korean skincare swaps for Rhode Skin so tune in to today's episode of the Korean Beauty Show for the full list. While none of these are direct ingredient or formula swaps, they're great for that dewy, glazed skin look that Hailey Bieber is famous for and her skincare line aims to achieve.
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Peptide Glazing Fluid
Skincare Swaps:
- d’Alba Piedmont White Truffle Intensive Ampoule, which features white truffle and caviar to hydrate and targets signs of aging.
- Jelly Ko Dewy Glaze Toner, a 2-in-1 that does the work of an essence and toner. The formula is bursting with glassy goodness from the very first step, starting with birch sap instead of water.
Peptide Lip Treatment
Skincare Swap: One Thing's Moisturizing Lip Essence
Barrier Restore Cream
Skincare Swap: Bubble Tea Steam Cream
Swap the whole Rhode Skincare Line for a single product
Skincare Swap: Jelly Ko Cherry Blossom Sleeping Mask.
See omnystudio.com/listener for privacy information.
On this episode, we're talking about the iconic Korean skincare store closing its doors forever and why it all came crashing down. Plus, what's going on with the rise of virtual influencers in Korea? Tune into the show for all this and more.
Access Today's Full Show Notes:
https://stylestory.com.au/blogs/podcast/the-iconic-korean-skincare-store-closing-its-doors
CONNECT WITH ME
-
My Instagram: www.instagram.com/lauren.kbeauty
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Shop Kbeauty: www.stylestory.com.au
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Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
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Jelly Ko’s Instagram: www.instagram.com/jellyko_official
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Facebook: www.facebook.com/stylestory.au
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Website: www.thekoreanbeautyshow.com
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EPISODE SUMMARY:
Kbeauty News headlines
- The Iconic Korean Skincare Store Closing Its Doors
- How to give yourself a Korean face massage
- What’s the Deal With the Rise of Virtual Influencers in Korea?
Question of the Week - What Is Your Favourite Serum for Calming Redness?
Products mentioned:
- Jumiso Super Soothing Cica & Aloe Facial Serum
- AXIS-Y Dark Spot Correcting Glow Serum
- Innisfree Truecare Vitamin C 20 Ampoule
- iUNIK Tea Tree Relief Serum
New Kbeauty releases
- We've expanded our range of Laneige Lip Sleeping Masks including Grapefruit, Choco Mint and Apple Lime.
- Check out Koelf's gorgeous Rose Petal Hand Masks if you're after a gift for someone special or if you'd like to treat your own hands to a mini day spa experience.
New Kbeauty reviews
- 23 Years Old Aqua Baobab Modeling Masks
- APLB Collagen Propolis Eye Cream
- Tosowoong Spot Whitening Vita Clinic Cream
- APLB Vitamin C Serum
Podcast Review of the Week
The most up to the minute k-beauty podcast
- "It’s so difficult to find current news and information on what’s trending in k-beauty when you’re living in the west. If you’re a tired of hearing about snail mucin 🐌 Lauren’s podcasts, hosted directly from Seoul are super informative and completely up to speed with what’s actually going on in the k-beauty world at the moment."
Recommendation of the Week - Floods
- Korea has experienced some of the worst flooding in 80 years, in particular around Seoul and Gyeonggi this past week.
- Take a look at the Korean Beauty Show Chat Facebook group for photos and an update on how it looks on the ground in Korea.
See omnystudio.com/listener for privacy information.
It's an uphill battle to fake a good night's sleep if you haven't actually had one but here are the top things I do the next morning. From Korean facial massage to improving circulation, here are some tips I know will help you feel and look better after a night with no sleep. Plus, I've got some good Korean skincare and makeup recommendations to reach for.
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Access Today's Full Show Notes: https://stylestory.com.au/blogs/podcast/what-can-i-do-for-my-skin-if-i-didnt-get-any-sleep-last-night
Fake a Good Night's Sleep Tip 1: Korean Facial Massage
Products mentioned:
-
ISNTree’s Watery Beauty Oil
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Innisfree Aloe Revital Soothing Gel.
How to Do a Lymphatic Massage
Why do we look terrible when we’re tired?
Fake a Good Night's Sleep Tip 2: Increase Your Circulation
Products Mentioned
-
Heimish
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Benton
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Matcha Biome Hydrogel
Fake a Good Night's Sleep Tip 3: Reduce Facial Puffiness
Fake a Good Night's Sleep Tip 4: Reach for the Aloe Vera
Product Mentioned
- Innisfree Aloe Revital Soothing Gel.
Fake a Good Night's Sleep Tip 5: Apply a Chilled Sheet Mask
Product Mentioned:
- Benton Aloe Soothing Mask.
Fake a Good Night's Sleep Tip 6: Conceal The Evidence
Product Mentioned:
- Dark circle eye concealer
See omnystudio.com/listener for privacy information.
On today's episode of the Korean Beauty Show podcast Lauren discusses which Kbeauty brands sell well overseas and which countries they are doing well in.
There's a crackdown on selling cosmetic samples in Korea with some pretty scary fines.
She also answers a listener's question about the best products for dealing with blackheads.
Plus, a delicious recommendation for a Korean sweet to try!
Access Today's Full Show Notes:
https://stylestory.com.au/blogs/podcast/which-kbeauty-brands-sell-well-overseas
CONNECT WITH ME
- My Instagram: www.instagram.com/lauren.kbeauty
- Shop Kbeauty: www.stylestory.com.au
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- Jelly Ko’s Instagram: www.instagram.com/jellyko_official
- Facebook: www.facebook.com/stylestory.au
- Website: www.thekoreanbeautyshow.com
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Kbeauty News Headlines
⪀ Road Shop Brands Boosting Sales Overseas
⪀ Olive Oil in production crisis due to global warming
⪀ Cosmetic Samples Can't Be Sold On Second Hand Apps
Question of the Week: What are some products that really work for blackheads and whiteheads on the chin?
- Subi’s Bare Skin Balm
- Holo Dream Mask for sensitive, mature and dry skin
- Innisfree’s Volcanic Pore Clay Mask for oily and combination skin types.
New Kbeauty Releases on STYLE STORY
-
Jelly Ko Cherry On Top Scrunchies
-
Innisfree Camellia Essential Hair Oil Serum (100ml)
-
Innisfree Camellia Essential Hair Treatment
New Kbeauty reviews on STYLE STORY
- 23 Years Old Aqua Bab Modelling Mask - 5 stars
- Beautiful Skin
"I've used many face masks, however the 23 Years Old Aqua Bab Modeling Mask is by far the best I've used. I received a box which contains 4 uses. Its quite easy to make and use, the instructions are very easy to follow. Basically mixing sachet 1 then 2 and using the little mixing/application stick. The texture is quite thick, I was surprised at how well it held onto my face and stayed there as I did apply a thick layer all over my face.
The mask has a nice cool effect and when it dries it didn't feel stiff or dry on my skin. It felt quite nourishing and soft - a little like a jelly feel. To remove the mask I started from the bottom and rolled it upwards. It was super easy and clean to come off. I then gently patted the excess into my skin.
The results were amazing! My skin was super hydrated and I felt like my pores and fine lines were less visible. I had an instant glow to my skin. I applied the mask in the AM so I could enjoy the benefits of the mask throughout the day. My makeup applied so beautifully, I had a really nice flawless look without the effort. I am so happy with the 23 Years Old Aqua Bab Modeling Mask. definitely a holy grail product for me! I highly recommend!"
- Jelly Ko Dewy Glaze Toner - 5 Stars
- So glowy
-
Never had such glowy skin since using this toner. Love adding into my routine.
-
iUNIK Centella Bubble Cleanser
- Best cleanser
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I have been buying this quite often as the foam is very subtle to my face and love the feeling of my skin refresh after shower.
-
Real Review for the Korean Beauty Show Podcast
- Fun and Informative by Nicky
- "I absolutely love this podcast and have listened to every episode. Host Lauren Lee is amazing and when she says she is a K-beauty expert, she absolutely means it. Whether you are interested in some of the nitty-gritty details on how ingredients work or want to learn about the latest trends in Seoul, this podcast has it covered. It’s also fun to learn about her journey creating the brand JellyKo. But my favorite thing about this podcast is how intelligent, honest and ethical Lauren is when presenting information. I can really count on it to be factual and trust it to guide what I put on my face, which is a big deal!"
Recommendation of the Week - Chocopie
See omnystudio.com/listener for privacy information.
On today's episode of the Korean Beauty Show podcast, we’re exploring skincare ingredients to use together for the best results! Using these hero ingredients together in the same routine will help to supercharge your skincare.
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Episode Summary
Ingredient combinations
- Niacinamide + Salicylic Acid
- Green Tea + Caffeine
- Centella Asiatica + Vitamin C + Glycolic Acid
- Retinol + Niacinamide
- Retinol and Peptides
- Sunscreen + Vitamin C
- Vitamin C + Madecassoside
- Ceramides + Cholesterol + Free Fatty Acids
See omnystudio.com/listener for privacy information.
On today's episode of the Korean Beauty Show podcast, Lauren discusses a new Beauty patent for improving skin damaged by dust and the rising complaints about how the MFDS is handling functional cosmetics in Korea. Plus, she answers a listener's question about the connection between skincare, diet and the use of supplements in Korea.
Access Today's Full Show Notes at: https://stylestory.com.au/blogs/podcast/korean-skincare-and-supplements
CONNECT WITH ME
Instagram: www.instagram.com/lauren.kbeauty
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Website: www.thekoreanbeautyshow.com
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Episode Summary
Kbeauty News Headlines
- New Patent for Improving Skin Damaged by Dust
- Global Beauty Companies Focusing Attention on India
- Rising complaints about how the MFDS is handling functional cosmetics
Question of the Week - I would like to know the connection between Korean skin and diet. Are supplements commonly used?
New Kbeauty Releases on STYLE STORY
- Dr Jart Pore Remedy Exfoliating Serum (30ml)
- Mary & May Idebenone + Blackberry Intense Cream (70g)
New Kbeauty reviews on STYLE STORY
- Jelly Ko Bubble Tea Steam Cream Review
- d’Alba Piedmont White Truffle First Spray Serum Review
- Jelly Ko Dewy Glaze Toner Review
See omnystudio.com/listener for privacy information.
On today's episode of the Korean Beauty Show podcast, Lauren shares her teen skincare guide with practical Beauty tips for caring for skin at this age. She also shares product recommendations to help teens and parents.
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Episode Summary:
Teens are faced with some specific skincare concerns driven by hormonal changes, excess sebum and acne. One of the great benefits of K-Beauty is that it’s focused on promoting healthy and well-nourished skin. This makes it ideal for teen skin, albeit with a few tweaks. It's not necessary for teens to follow the same routine as adults, nor do they need as many steps.
Access Today's Full Show Notes: https://stylestory.com.au/blogs/podcast/kbeauty-for-teens
KBeauty for Teens Step 1: Cleanser
Products mentioned:
- Subi Powder Cleanser.
- Jelly Ko Cinnamon Toast Sugar Scrub Foam.
- APLB Sensitive Micro Cleansing Foam
KBeauty for Teens Step 2: Toner
APLB Centella Complex Mist Toner
KBeauty for Teens Step 3: Serum
- TIAM Vita B3 Source
- Some by Mi AHA BHA PHA 30 Days Miracle Serum.
- Innisfree Green Tea Serum.
KBeauty for Teens Step 4: Moisturiser
- Tosowoong Ovalicin Red Spot Cream.
- Rovectin Clean Lotus Water Cream, iUNIK Centella Gel Cream or One Thing Centella Soothing Cream.
- Apieu Madeccasoside Cream.
K-Beauty for Teens - Treatment Steps
Subi’s Perfect Pimple Patch
See omnystudio.com/listener for privacy information.
On today's episode of the Korean Beauty Show podcast, Lauren discusses a Korean dermatologist's retinol tips, answers a listener's question on picking the best Korean red ginseng product and shares some new releases from SOME BY MI. C
ONNECT WITH ME
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Website: www.thekoreanbeautyshow.com
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Kbeauty news headlines Retinol Tips from a Korean Dermatologist Nowcos, the company at the centre of the Korean sunscreen scandal, has been acquired
Question of the Week "I tried researching a good red ginseng product but I’m not sure which one to choose. Can you please recommend one?"
New Kbeauty releases
SOME BY MI Yuja Niacin Line - Toner, Gel Cream and Sleeping Mask.
New Kbeauty reviews Jelly Ko Dewy Glaze Toner - 5 Stars This is a good Toner, totally different to any others but It feels good on my skin no sticky residue once it goes into the skin. Would recommend it is lovely before makeup. Tosowoong Ovalicin Cream - 5 stars Excellent product in calming red irritated acne Really enjoyed using this product! It helped calm my red acne skin as well as give it a nice cooling affect! Would buy again! :) Bubble Tea Steam Cream - 5 Stars Lovely Moisturiser sinks into my skin no stick feeling afterwards. Being older I try to keep my skin as best as possible love this Cream.
Podcast Review of the Week Hands down the best K-Beauty Podcast by kayleigh911 on July 6, 2022 This is hands down my favourite podcast when it comes to K-Beauty! Lauren is so nice to listen to, she is very knowledgeable and has such a great insight on the K-Beauty world. I have learn A LOT from this podcast and I love hearing all of her beauty advise which comes straight from Seoul. I love the product recommendations and have purchased a few items that have really made a transformation in my skin. Great job Lauren and I look forward to your weekly podcasts! ❤️
Recommendation of the Week - Korean tattoo account @pittakkm is a talented Korean tattoo artist who uses traditional colours from Korean paintings to create tattoos depicting scenes from Korea, Korean-inspired art etc
See omnystudio.com/listener for privacy information.
The ability of K-Beauty companies to quickly create, market and distribute products at competitive prices has given them an edge over other western companies attempting to do the same. How Korean Brands Have Influenced Western Brands: Trends we’ve seen rise and fall: COVID Some lamentations Predictions for the future
See omnystudio.com/listener for privacy information.
On today's news headlines episode of the Korean Beauty Show podcast, Lauren discusses the expected rise in cosmetic surgery in Korea in the post-COVID world, plus whether anti aging hair care is the next K-Beauty trend. She announces the winners of the podcast review giveaway. Plus, I Dew Care is now available at STYLE STORY.
Access Today's Show Notes: https://stylestory.com.au/blogs/podcast/cosmetic-surgery-in-korea-set-to-rise
CONNECT WITH ME
Instagram: www.instagram.com/lauren.kbeauty
Shop Kbeauty: www.stylestory.com.au
Style Story’s Instagram:www.instagram.com/stylestory_kbeauty
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Facebook:www.facebook.com/stylestory.au
Website: www.thekoreanbeautyshow.com
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K-Beauty News Headlines Is Anti Aging Hair Care the next Kbeauty trend? Cosmetic Surgery Tourism Expected to Pick Up
Podcast Competition Winners Shallihan Alysse C Alyssa Bermudez Abby J Kayleigh
Please get in touch with our team on Facebook, Instagram or via email to claim your Jelly Ko prizes :)
Latest Kbeauty Reviews on STYLE STORY 5 star review Jelly Ko Cherry Blossom Sleeping Mask Beaut-i-ful "Putting it on feels like a spa treatment, and my skin is so soft and smooth the next day! Like if I happen to touch my face during the day the next day, I stop in my tracks for a second and just think “wow” - so soft, so smooth!" 5 Star Review forCharmzone Retinol Emulsion Beautiful product "I've been using this product for a short time and absolutely love it! If not only feels beautiful on my skin but hydrates it beautifully. Oh, and the scent is amaaaaazzzing. I can use this product after toner and then apply sunscreen and people often comment about how good my skin looks. Will definitely continue to use this product. Highly recommended :)" Review for Subi Perfect Pimple Patch The longer you wear them, the better the results "What impressed me most about this product is that it smoothed / evened out the skin like nothing I’ve ever seen before! I found that the longer I was able to keep the patches on, the better results I got. The best result came after I accidentally left a patch on for a whole day and night. I move around a lot when I sleep and I found that sometimes I would put a patch on before bed and wake up to find it gone. Would love if they had a few more patches in the packet as I lost a few of them this way! Will definitely be repurchasing though as the post-inflammatory pigmentation/acne scars that these patches save you from is priceless."
Latest Kbeauty Releases on STYLE STORY - I Dew Care
I DEW CARE creates fun skin care that is as colorful as it is effective. The Korean brand makes products for oily and blemish-prone skin, dry and depleted skin and dull skin.
Popular I DEW CARE products include the Juicy Kitten Purifying Power-Green Serum and the Bright Side Up Brightening Vitamin C Serum, all of which are vegan friendly, cruelty-free and 100% made in Korea.
Question of the Week - DIY Sheet Masks
"Can you give details about the best toners or serums to use and the type of cotton pads (I assume the Aus style are great for this)?
I have Pyunkang Yul 1/3 Pads and the APLB Noni serum, which I bought for this purpose (to justify buying a serum I didn’t really need). I also convinced myself it would be more economical and environmentally friendly not having individual wrapped masks (not sure if that is actually the case though). Would be keen to hear your thoughts on the best way to DIY."
Korean toners mentioned: Pyunkang Yul COSRX Propolis Synergy Toner Jelly Ko Dewy Glaze Laneige Cream Skin Refiner iUNIK Vitamin Hyaluronic Acid Toner ISNTree Hyaluronic Acid Toner Any of the One Thing toners and extracts
Recommendation of the Week - Korean Fried Chicken
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To celebrate 100,000 downloads of the Korean Beauty Show podcast, on today's episode Lauren is taking a trip down memory lane. How has the Korean beauty landscape changed in the last 12 years? We discuss the early days of kitsch products in macaron-shaped packaging to natural beauty, green beauty, clean beauty and minimalism. This is how K-Beauty took over the beauty world.
Access Today's Full Show Notes: https://stylestory.com.au/blogs/podcast/how-k-beauty-took-over-the-beauty-world
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On today's Kbeauty news headlines episode of the Korean Beauty Show podcast, Lauren shares which member of the royal family has given her tick of approval to K-Beauty, plus the surprising product leading K-Beauty sales in the States. STYLE STORY and Jelly Ko are now officially signed up to donate 1% of revenue to the planet. Plus, the new releases from Purito you don't want to miss.
Access Today's Full Show Notes: https://stylestory.com.au/blogs/podcast/k-beauty-approved-by-royalty
Podcast Review Competition - I will announce results once all entries are finalised. The podcast apps just take a little while to publish everything so once the reviews come through I will add them all together and select the first 5 .
K-Beauty News Headlines Find Out Which Royal is a K-Beauty Fan K-Beauty Brands Shifting Focus to Japan and the US Korea Now Selling More Cosmetics Than Home Appliances STYLE STORY and Jelly Ko are now official members of 1% for the planet
Question of the Week - How To Get Rid of Milia "Dear Lauren, Can you talk about in your next podcast how to get rid of white little bumps under the skin? (Milia) or which products you can use? I really love your show and I always enjoy listen to it! All things about Korean if its culture, the language, beauty or k-drama I would like to hear more of it. Thank you for your hard work! Kind regards Sandy"
New Kbeauty Releases on STYLE STORY Purito Oat In Calming Gel Cream (100ml) Purito BB Cream (30ml)
New Kbeauty Reviews on STYLE STORY APLB Collagen Propolis Eye Cream Jelly Ko Silicone Mask Brush
Recommendation of the Week Come and join our Facebook group and let us know the one K-Beauty tip or trick that has made the biggest difference to your skin.
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On today's episode of the Korean Beauty Show podcast Lauren shares her top 5 tips for using up old cleansing balms and oils. From cleaning your makeup brushes to removing spots of old sunscreen, check out these tips before you chuck your old cleansers in the bin.
Access Today's Full Show Notes: https://stylestory.com.au/blogs/podcast/5-ways-to-use-up-old-cleansing-balms-oils
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Podcast Giveaway I have 5 sets of Jelly Ko products to give away (Bubble Tea Steam Cream, Cherry Blossom Sleeping Mask and Face Mask brush) I'm handing them out to the first 5 people that leave their review for the podcast
While oil cleansing is great for removing makeup, sunscreen and other oil-based impurities, oil cleansers have plenty of other uses as well. Use Your Old Cleansing Oil As a Shaving Cream Substitute Use Your Old Cleansing Balm To Clean Your Makeup Tools Use Your Cleansing Oil To Remove Blackheads Use A Cleansing Oil To Get Rid of Deodorant Residue Use Cleansing Balm Around The House To Remove Stains
Join STYLE STORY's Product Testers Club
If you'd like to join the next round of STYLE STORY's Product Testers Club, just make sure you're Be following STYLE STORY on IG Sign up to our newsletter list This next round's tester product is a fabulous modelling mask that's based off the kinds of products used in clinics in Korea for facials.
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On today's episode of the Korean Beauty Show podcast, Lauren discusses the rise in cosmetic claims in Korea and how to prevent something similar happening to you. A reminder that the new TGA advertising guidelines for influencers are now in place and what that means for people receiving free products from Korean brands. Plus, Lauren shares the latest Kbeauty product reviews and new releases that have just landed at STYLE STORY.
Access Today's Full Show Notes:
https://stylestory.com.au/blogs/podcast/cosmetic-claims-on-the-rise-in-korea
Giveaway I have 5 sets of Jelly Ko products to give away (Bubble Tea, Face Mask and Face Mask brush) All you need to do is leave your review for the podcast to go into the draw I'll accept reviews left on Apple Podcasts, STYLE STORY's business page on Google and reviews on our Facebook page
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Kbeauty News Headlines Cosmetic Claims on the Rise in Korea Reminder about the new TGA Regulations Around Influencer Advertising Particularly important for Australian influencers who are receiving Korean sunscreens for free For more information, check the Therapeutic v Cosmetic Claims Guide. Cost of Materials Rising Many beauty companies are currently raising prices, including luxury brands
New Kbeauty Reviews 5 Star - Subi Pimple Patches "Return for more I sent my nephew quite a few patches when he was in high school, they work wonders. Now he is going to fulfil his national service, more patches please!!!"
5 Star Review - Charmzone Retinol DeAge Emulsion Can't Live Without This "I have just turned 30 and was wanting to add a retinol into my routine but was a bit scared. I tried this product as a starting point and I cannot say enough good things. I am so happy I finally tried retinol. This one is really gentle and also leaves my skin feeling moisturised. The texture is so lovely on my skin. I use it once a day and it is the perfect amount of retinol for me. I am so happy with the results."
New Kbeauty Products APLB AHA BHA PHA Glutathione Cica Toner (200ml) APLB EGF Collagen Moisture Cream (70ml)
Recommendation of the Week A recommendation for keeping coloured hair in shape in between salon visits
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On today's episode of the Korean Beauty Show podcast, Lauren discusses Korea's untact skincare trend. Thanks to the pandemic, people have turned to a variety of contactless services and even skincare products. "Untact" skincare and makeup products are those that can quickly, easily and hygienically be applied without touching your face with your hands. But what products are "untact", who are they for and what do they actually do? Lauren explains.
Access Today's Full Show Notes: https://stylestory.com.au/blogs/podcast/koreas-untact-skincare-trend
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Episode Summary: What Is Untact Skincare? What are the Main “Untact” Beauty Products? What Do Untact Products Do? Who Should Use Untact Skincare Products? How Do I Use Face Mists & Stick Balms in My Routine? K-Beauty Mists & Balms to Try
Dr Jart Ceramidin Mist Laneige Cream Skin Refiner Mist (75ml) Heimish Bulgarian Rose Mist Serum (55ml) d’Alba Piedmont White Truffle First Spray Serum (100ml) APLB Centella Complex Mist Toner (150ml) Kahi Multi Balm (9g)
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On this week's Kbeauty news roundup episode of the Korean Beauty Show podcast, Lauren discusses the latest headlines around the Korean Government's plans to build a biomedical hub in Osong. She talks through the process of bringing Jelly Ko's latest product to life and why the delays that caused it to take over two years. Plus, a recommendation for the K-drama and Korean reality TV fans.
Access Today's Full Show Notes: https://stylestory.com.au/blogs/podcast/the-k-beauty-product-that-took-2-years-to-make
CONNECT WITH ME
Instagram: www.instagram.com/lauren.kbeauty
Shop Kbeauty: www.stylestory.com.au
Style Story’s Instagram:www.instagram.com/stylestory_kbeauty
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Episode Summary:K-Beauty News HeadlinesOsong Biopolis The Korean government has revealed its plans to build a biomedical hub in Osong in Korea.
Summer Scalp Care Clio Cosmetics Stock Price Takes a Dive The stock price outlook for Clio has fallen dramatically, by around 33% in the past three months
New K-Beauty Releases on STYLE STORY After 2 years in production, Jelly Ko's latest product, Cinnamon Toast Sugar Scrub, is finally ready. Lauren discusses some of the many issues the team faced in bringing the project to light, including issues with tube packaging and more.
K-Beauty Product Reviews on STYLE STORY
Skin79 Pink BB Cream Beautiful Skin Coverage
Tosowoong Ovalicin Red Spot Cream Great breakout control
Recommendation of the Week - Viki App A great app to use if you’re wanting to catch up on Korean dramas and reality TV shows but don’t speak Korean.
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When it comes to beauty products that don't work for you it can be a little tricky to work out what exactly to do with them. Should you resell them? Bin them? Return them? On today's episode, Lauren discusses her list of top 10 things to do with beauty products that don't work for you.
Access Today's Full Show Notes: https://stylestory.com.au/blogs/podcast/10-things-to-do-with-beauty-products-that-don-t-work-for-you
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Don't forget to check out our End of Financial Year Sale on now at STYLE STORY
Re-gift them Use it on Backne or Bumne Breakouts Use it on ingrown hairs Use acid toners as deodorant and for dark underarms Use them on your body Donate it to your local homeless or DV shelter Clean Your Makeup Brushes Redirect them towards your feet Host a Skincare Swap Give it to a mortician
As a last resort: Trash or Return
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On today's Kbeauty news headlines episode of the Korean Beauty Show podcast, Lauren discusses whether Korean Beauty standards are changing in 2022 with the rise of the "건강미" or "healthy beauty" trend. She also discusses the changing landscape of K-Beauty post pandemic and the reality behind a 1 star review.
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Access today's full show notes at: https://stylestory.com.au/blogs/podcast/are-korean-beauty-standards-changing-in-2022
K-Beauty News Headlines ‘Muscles look cooler’: South Korean women reshape idea of beauty - The Guardian Sales of Colour Cosmetics are Booming Post-Pandemic KITA reports K-Beauty most affected by eco beauty
Question of the Week: Can you tell me more about these Korean Beauty ingredients - Pearl, Mushrooms, Ginseng and Burdock
New Kbeauty Products at STYLE STORY Round Lab Dokdo Cleansing Water (400ml)
Korean Beauty Reviews of the Week Subi Holo Dream - 5 Star Jelly Ko Dewy Glaze Toner - 5 Star Kahi Wrinkle Bounce Multi Balm - 5 Star 1 Star Review - The Reality Behind International Shipping Right Now
Recommendation of the Week - Shin Ramyun
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If you’ve been dabbling in the world of Korean skincare for a while, you’ve probably realised that retinol doesn’t have the same hold over the Korean beauty industry as it does in the West. On today’s episode of the Korean Beauty Show podcast, Lauren is running through some of the many ingredients Koreans turn to for anti-aging benefits instead of retinol.
Access Today's Full Show Notes: https://stylestory.com.au/blogs/podcast/ingredients-koreans-use-instead-of-retinol
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Episode Summary Factors involved in the aging of skin Popular Ingredients: Collagen Vitamin C Niacinamide Peptides Lesser Known Ingredients: Red Ginseng Adenosine Idebenone Glutathione EGF
Want to Know More?
To learn more about Korean skincare, or to chat about your own skincare routine, reach out to one of our lovely team members here at STYLE STORY.
We are always here to help and love nothing more than matching you with your perfect skincare companion.
See omnystudio.com/listener for privacy information.
On this week's K-Beauty news headlines episode of the Korean Beauty Show podcast, Lauren discusses whether the lack of representation of women on the boards of Korean beauty companies is ultimately harmful for K-Beauty's competitiveness. Plus, she covers the recent acquisition of Indie Beauty brand One Thing by Aekyung Industries. She answers a listener's question about facial fillers in Korea.
Access Today’s Full Show Notes: https://stylestory.com.au/blogs/podcast/k-beautys-big-women-problem
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Shop Kbeauty: www.stylestory.com.au
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Korean Beauty News Headlines Why K-Beauty’s Lack of Female Representation is Problematic Korean Brand "One Thing" Has Been Acquired by Aekyung Industries
Question of the week: I noticed on last week’s anti-aging episode that you didn’t mention fillers. Don’t Koreans get fillers?
New K-Beauty Releases at STYLE STORY Missha Time Revolution Night Repair Mini Set The perfect way to try Missha's best-selling serum & moisturiser before grabbing the full size. Contains high-quality probiotics that have been put through a double fermentation process. This uses both warm and cold temperatures to yield the best results for your skin. The set includes 1 x Time Revolution Night Repair Probio Ampoule (10ml) and 1 x Time Revolution Night Repair Probio Ampoule Cream (7ml) It contains 10 different types of probiotics, with Bifida Ferment Lysate the star One Thing Hyaluronic Acid Essence (150ml) Combines hyaluronic acid at both a low and high molecular weight for maximum results. Hyaluronic acid helps reduce the visibility of fine lines and assists your skin to retain moisture. It can also help to give skin a plumping effect. One Thing's Hyaluronic Acid is a good option for those who struggle with tight, dry skin or have sensitised, reactive or acne-prone skin
New K-Beauty Product Reviews
Jelly Ko Bubble Tea Steam Cream
"Great product
This feels amazing, soft & so moisturised on the skin. Love it 😍
Laneige Lip Sleeping Mask"
Laneige Lip Sleeping Mask
"Just what my lips needed
I love this lip sleeping mask! My lips get dry and cracked easily and I'll put this on at night and wake up with nice soft lips in the morning. The scent is pleasant but it doesn't leave a taste, which is nice. I will definitely buy again when this one is gone."
APLB Pink Sheet Mask
"Best sheet mask
This sheet mask is really so good!
Whenever I use a sheet mask in our region (western style) my skin gets pimples and irritation. When you put on this mask it unifies with your skin.
After using it your skin feels so hydrated and all the red spots disappear. Even the day after."
Recommendation of the Week - Superman Returns / The Return of Superman
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And no, it's not snail mucin. On today's podcast episode, Lauren shares how Koreans actually treat the signs of aging, from the focus of their skincare routine and philosophies through to the kinds of treatments people are getting in Korea to fight everything from sagging skin, lack of elasticity, dullness, pigmentation and wrinkles.
Access Today's Full Show Notes: https://stylestory.com.au/blogs/podcast/how-koreans-treats-signs-of-aging
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Instagram: www.instagram.com/lauren.kbeauty
Shop Kbeauty: www.stylestory.com.au
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Episode Summary
Korean Anti-Aging Philosophy 1: Prevention is better than a cure
Korean Anti-Aging Philosophy 2: Keeping the Skin Hydrated Delays the Signs of Aging
Korean Anti-Aging Philosophy 3: SPF Is The Best Anti-Aging Product You'll Ever Buy
Korean Anti-Aging Philosophy 4: Don't Just Rely on Your Skincare Products for Anti-Aging
Korean Anti-Aging Philosophy 5: Anti-aging products are a waste of time if you've got a damaged skin barrier
Korean Anti-Aging Philosophy 6: There's No Shame in Professional Treatments
Clinical Anti-Aging Treatments in Korea Skin botox PRP - the vampire facial HIFU Injections Thread lifts
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On today's episode of the Korean Beauty Show podcast, Lauren discusses the new Korean research looking to change the way we treat pigmentation. She also answers a listener's question about the best way to treat dark under arms and introduces a new Bakuchiol toner.
Access Today's Full Show Notes:https://stylestory.com.au/blogs/podcast/is-this-the-future-of-pigmentation-treatment
CONNECT WITH ME
Instagram: www.instagram.com/lauren.kbeauty
Shop Kbeauty: www.stylestory.com.au
Style Story’s Instagram:www.instagram.com/stylestory_kbeauty
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Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy
Korean News Headlines New Korean Study into Pigmentation and the Genes That Determine Your Face Colour The plan is to use this research as a basis for customised skincare solutions, including developing a diagnostic platform that can even predict future pigmentation levels. Cosmetic Sales Are Up As People Get Out of the House and Take Their Masks Off Question of the Week: How do I lighten my under arms?
New Kbeauty Products at STYLE STORY 23 Years Old Bakuchiol Toner
New Kbeauty Product ReviewsMy New Favourite Product - Charmzone Retinol Emulsion
"Have been trialling this product for a few weeks and I cannot recommend it enough. I have noticed such a difference it how my skin looks and feels. My skin is glowing. I cannot wait to keep using this product. I will definitely be repurchasing."
Best BB cream ever!!! - Missha M Perfect Cover BB Cream
"My first order of K-beauty products is likely one of the best things I've done for my skin. I wanted this BB cream in No.23 and it was out of stock, so in my eagerness I ordered No.27 just to try it. I'm in my low 60s and was looking for something with good coverage and not settle in creases. It was a little too dark for me so I diluted a tiny amount with my sunscreen and it's AMAZING! You only need a very small amount and the coverage stays neat all day without feeling weighed down. Thank you StyleStory :)"
Recommendation of the Week Animation Jangbbijju Studio A Korean YouTube channel with over 3 million subscribers that is famous for its satire
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On today's episode of the Korean Beauty Show podcast, Lauren discusses the trend of waterless skincare and its Korean origins. She covers some of the many benefits of waterless beauty products, plus takes a look at some angles that are a little bit trickier to quantify in terms of sustainability. She then discusses some must-try waterless Korean beauty products.
Access Today's Full Show Notes: https://stylestory.com.au/blogs/podcast/waterless-skincare
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Instagram: www.instagram.com/lauren.kbeauty
Shop Kbeauty: www.stylestory.com.au
Style Story’s Instagram:www.instagram.com/stylestory_kbeauty
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Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy
Episode Summary: What Does Waterless Skincare Come From?l. What is Waterless Skincare? What is the appeal of waterless skincare? The Other Side of Waterless Skincare Waterless K-Beauty Products To Try:
Korean beauty has been pioneering waterless skincare products for years. Some to try include: Subi Brightening Powder Cleanser Tosowoong Enzyme Powder Wash ISNTree Rosehip Watery Beauty Oil Hanyul Yuja Face Oil iUNIK Calendula Complete Cleansing Oil Mary & May Niacinamide + Chaenomeles Sinensis Serum Skinfood Royal Honey Propolis Enrich Essence Subi Perfect Pimple Patch
See omnystudio.com/listener for privacy information.
On today's episode, Lauren shares the latest Korean research aiming to develop a retinol product that reduces the risk of skin irritation based off genetic data. She also discusses a new tone-up cream and green tea toner that's perfect for oily skin. And shares her Korean recommendation of the week that’s perfect for Mums of babies and soon-to-be Mums.
Access Today’s Full Show Notes: https://stylestory.com.au/blogs/podcast/skincare-that-reduces-retinol-irritation
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Instagram: www.instagram.com/lauren.kbeauty
Shop Kbeauty: www.stylestory.com.au
Style Story’s Instagram:www.instagram.com/stylestory_kbeauty
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Facebook:www.facebook.com/stylestory.au
Website: www.thekoreanbeautyshow.com
Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
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Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy
Korean News Headlines Korean Cosmetics Sector Expected to Grow in Q3-4 2022 LG H&H Conducts Study into How to Reduce Irritation in Retinol Users
Question of the Week: How do I know which BB Cream shade is right for me? New Kbeauty Products on the STYLE STORY Site Secret Key Snow White Cream (50g) Benton Deep Green Tea Toner (150ml)
New Kbeauty Reviews on STYLE STORY 5 Star for Jelly Ko Dewy Glaze Toner 5 Star Review for Missha BB Cream
Recommendation of the Week - Korean Baby Carrier
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Lauren discusses the hottest Korean hair trends in 2022, including soft perms, pink hair, streaks, baby bangs, pixie cuts and more. Plus, she reveals the top trending treatments for hair that you can try at home, as well as some in-salon options to look into at a salon near you.
Access Today’s Full Show Notes at: https://stylestory.com.au/blogs/podcast/hottest-korean-hair-trends-in-2022
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Instagram: www.instagram.com/lauren.kbeauty
Shop Kbeauty: www.stylestory.com.au
Style Story’s Instagram:www.instagram.com/stylestory_kbeauty
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Website: www.thekoreanbeautyshow.com
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Episode Summary:
Take a walk around Seoul this year and these are the hottest trending hairstyles you’ll see: Soft perms Pink Hair Brown Hues Streaks Pixie Cut Pale Blonde Baby Bangs
Hair Treatments
If you want to incorporate some Korean hair treatments into your haircare routine, then these are the ones to add: In Salon Treatments - Cinderella keratin hair treatment At Home Treatments Sparkling water Water filters
Korean Hair Treatment Products to Try: JJ Young by Caolion Lab All-in-One Soap APLB Booster Clinic Hair Essence
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On this week’s K-Beauty news wrap-up Lauren covers the K-Beauty product that has sold 12 million units in a year thanks to Korea’s “untact beauty” trend, some bad news for Sephora in Korea and concerns over the future growth of Hallyu (the “Korean wave”). Plus she shares her top picks for Mothers Day and the new guide to TGA advertising of skincare products in Australia
Access Today’s Full Show Notes: https://stylestory.com.au/blogs/podcast/the-kbeauty-product-that-sold-12-million-units-in-a-year
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Korean News Headlines Sephora Korea has recorded losses 2 years in a row Seoul aims to become a global hub for beauty and cosmetic businesses The Korean Beauty Product that Sold 12 Million Units in a Year Concerns around the growth of Hallyu
Question of the Week: If I’m using one product that has retinol in it can I use another product like a cream that has retinol in it? Or is that too much?
Mother’s Day Gift suggestions
Shop our Collection
New Korean Beauty Products at STYLE STORY Cosmetic vs Therapeutic Claims Guide
New Korean Beauty Product Reviews Charmzone DeAge Retinol Emulsion APLB Retinol Vitamin A Moisture Cream
Recommendation of the Week: Korean cooking Queen Maangchi
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Skincare acids are among the most popular ingredients right now, thanks to their ability to exfoliate chemically, as opposed to scrubbing away dead skin manually.
But do you need strong skincare acids? And how strong is "strong"? On Today's episode, Lauren answers all these questions & more, plus she introduces her top safety tips to follow when using acids.
Access Today's Full Show Notes:
https://stylestory.com.au/blogs/podcast/do-you-need-strong-skincare-acids-1
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Episode Summary: How Skincare Acids Work What Is a Strong Acid? Differences between acids Does A Higher Percentage Mean I’ll Get Better Results? What Happens If You Overdo It? Does this just affect sensitive skin types? My Top Tips For Getting the Most Out of Skincare Acids My Top Safety Tips When Using Acids Gentle K-Beauty Acids
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On this week’s episode of the Korean Beauty Show Podcast, 6 listeners share the best skin tips they’ve learnt to this day, plus Lauren discusses the latest Kbeauty news headlines, including LG Household & Health Care’s acquisition of Creme Shop.
Access Today’s Full Show Notes at: https://stylestory.com.au/blogs/podcast/the-best-skin-tips-youve-learnt-to-this-day
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Kbeauty News Headlines
LG Household & Health Care Acquires Controlling Stake in Creme Shop The Korean conglomerate acquired a 65% stake in Creme Shop, an LA based beauty brand. Industry watchers believe this will help the group diversify away from their reliance on the Chinese market, which accounts for a significant portion of the company’s total sales
Jelly Ko Dewy Glaze Toner is now available in the States at Verishop.com US fans of Jelly Ko can now shop the latest release, Dewy Glaze Toner, online in America at Verishop Products are shipped domestically throughout the US
KOTRA highlights growing opportunities for K-Beauty in Laos Laos’ skincare market has doubled between 2015 and 2020, with Korea’s cosmetic exports to Laos shot up over 100% in 2021 Reports suggest the growing trend may be thanks to the popularity of Kbeauty products in neighbouring countries like Thailand
Question of the Week: What’s the best skin tip you’ve learnt to this day? 6 listeners share their best skincare tips If you haven’t already joined K-Beauty Down Under, come and join and let me know what the best skin tip you’ve learned is.
New Kbeauty Products on STYLE STORY MEDIFOAM Trouble Cure Patches (9ea) are a micro dart pimple solution designed to work quickly to help flatten and reduce the appearance of pimples. Needle pimple patches are perfect for those who get pimples deep under their skin. Mary & May Niacinamide + Chaenomeles Sinensis Serum(30ml) is rich in flavonoids with excellent vitamin C and antioxidant effects. It helps to brighten skin tone and soften skin texture.
New Kbeauty Reviews on the STYLE STORY Website APLB Collagen Peptide Moisture Cream Missha Time Revolution First Treatment Essence
Recommendation of the Week Unistella
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On today’s episode of the Korean Beauty Show, Lauren discusses the problems with Korea’s clean beauty trend. She delves into some of the myths being used by K-Beauty brands to market their products, issues with the rating apps and the industry’s reliance on the EWG Green Grade rating system.
Access Today's Full Show Notes: https://stylestory.com.au/blogs/podcast/the-problems-with-koreas-clean-beauty-trend
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Episode Summary
If you use beauty products, it’s impossible not to have heard of clean beauty. These days you’ll see Korean beauty companies claiming that their products are “Free from Nasties”, use “Green Level Ingredients Only”, are “EWG Green Grade Approved”, “Toxin Free” and “Sustainability Friendly”.
When the average consumer sees this they think, “Great! I want my products to be clean. Well, I certainly don’t want dirty products!”
It’s only natural that you want your products to be good for your health and good for the environment.
But what if all of this was based on a lie?
On today’s episode, we’re covering: What is Clean Beauty? What’s the legal definition of clean beauty? What are the blacklisted ingredients? What’s the problem with clean beauty? Why are natural products not necessarily safer than those containing synthetic chemicals? Why can’t you make a blanket rule about whether a particular cosmetic ingredient is good or bad? Are clean beauty products worth paying more for?
See omnystudio.com/listener for privacy information.
On this week’s Kbeauty news headlines episode of the Korean Beauty Show podcast Lauren discusses how the city of Seoul is betting big on Kbeauty as well as how some brands are being affected by lockdowns. Plus, she introduces new releases from SKIN1004 and the latest Korean beauty product reviews.
Access Today's Full Show Notes at: https://stylestory.com.au/blogs/podcast/seouls-big-bet-on-kbeauty
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Episode Summary:
K-BEAUTY NEWS HEADLINE
Seoul’s Mayor Unveils his Plan for Kbeauty Brands Seoul Mayor Oh Se-hoon unveiled his visions for K-beauty brands as he seeks reelection in the upcoming mayoral election on June 1. He wants to promote the K-lifestyle to the world Seoul will set up a special development zone for beauty and fashion in Dongdaemun
K-Beauty Brands Feeling the Impact of China’s Lockdowns Some brands have been forced to temporarily close manufacturing plants as a result of China’s zero Covid strategy
Singles Inferno is back for a second season Greenlight for Season 2 of the hit Korean reality dating series Single's Inferno. The premise of the show is that five men and five women are "trapped" on a deserted island and the only way to escape is to shack up with someone.
QUESTION OF THE WEEK: Where should I start if I’ve never tried Korean beauty products before?
Start with one of our mini skincare sets: Mini Summer Beauty Set K-Beauty Hits Mini Sets Mini Travel Skincare Set Mini Dry Skincare Set Skin Soothing Mini Skincare Set K-Beauty All Stars Set K-Beauty Home Facial Kit
K-BEAUTY RELEASES OF THE WEEK Skin1004 Madagascar Centella Spot Cream (20ml), whichcontains high-purity Centella asiatica powder from Madagascar to increase the strength of damaged skin. It provides strong, soothing care to the skin after it has experienced spots and blemishes. Skin1004 Madagascar Centella Toning Toner (210ml) is a daily toner that is perfect for those with oily and combination skin. It’s a watery style toner with a slightly acidic pH to match the pH balance of your skin
K-BEAUTY REVIEWS OF THE WEEK Real Review for the K-Beauty All Star Set “I really didn’t know where to start in terms of using a kbeauty process so I emailed staff. Received a really helpful comment back recommending this pack as a starting point to get a feel for different products. Best advice ever. Really enjoyed trying and using these products and have now moved on to purchasing some of the products to use on a regular basis. Thanks so much Style Story.” Review for Jelly Ko Cherry Blossom Sleeping Mask “Can I just say wow?! This mask has blown all other gels out of the water. A heavyweight gel that packs a punch. I don’t know if I can look at other gels the same. I may have found the one for life for me! This rich texture of this one makes it great for all skin types. My only con is the floral scent. It is not very potent and does not stay for long, but I’m not the hugest fan of them.”
RECOMMENDATION OF THE WEEK
Ode to My Father (국제시장) - 2014 Korean Film
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April is Rosacea Awareness Month. On today’s episode of the podcast, Lauren discusses the impact of this chronic and widespread facial disorder. She talks through what to do if you suspect you have rosacea and some at-home Kbeauty products that might be a good fit for those with skin sensitized by rosacea.
Access Today's Full Show Notes: https://stylestory.com.au/blogs/podcast/k-beauty-rosacea
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Episode Summary What is Rosacea? What are the Symptoms of Rosacea? Risk Factors for Rosacea Causes of Rosacea Triggers for Rosacea Dealing With Rosacea Kbeauty Ingredients To Try Skincare Ingredients To Avoid Treatments Top Korean Beauty products for relieving and soothing skin Everyday tips for protecting your skin
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On today’s Kbeauty news headlines update, Lauren discusses some of the top K-Beauty growth areas for 2022, including Korean brands seeking halal certification, cosmetics for pets and the rise of custom cosmetics.
Access Today's Show Notes: https://stylestory.com.au/blogs/podcast/top-k-beauty-growth-areas-in-2022
CONNECT WITH ME
Instagram: www.instagram.com/lauren.kbeauty
Shop Kbeauty: www.stylestory.com.au
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Episode Summary:
K-Beauty News Headlines K-Beauty companies seeking halal certification grow in OIC Countries Cosmax is tapping into the trend of personalised care Growth in the sale of cosmetics for pets Qantas and Jetstar to start direct flights from Sydney to Seoul K-Beauty Now Available at Woolworths in Australia
New Kbeauty Products at STYLE STORY Rovectin Clean Lotus Water Cream (60ml) Rovectin Clean Marine Micellar Deep Cleansing Water (400ml)
K-Beauty Reviews 5 Star for Jelly Ko Dewy Glaze Toner: “So Hydrating! Absolutely love this toner! It is so hydrating and feels amazing to use. The bottle is also so beautiful, I'm obsessed.”
5 Star Review for Subi Holo Dream Brightening Pore Minimizing Mask “Life Saver Whenever I have a breakout or am feeling congested this mask is my go to. I leave it on for five minutes at night and the next day my skin is always so much clearer and smoother. I love how creamy and beautiful it is”
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On today’s episode, Lauren discusses what goes into launching a new Korean beauty product. She talks through the process of making Jelly Ko’s latest product, Dewy Glaze Toner, and what took place in the 573 days from start to finish.
Access Today's Full Show Notes at: https://stylestory.com.au/blogs/podcast/behind-the-scenes-of-a-k-beauty-launch
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Episode Summary: The concept phase - deciding what to make and why Cosmetic formulation - working with a cosmetic chemist Finalising the product - ingredients, colour, scent Regulatory checks Packaging a product Container creation and stability testing Box design and creation Manufacturing sample sizes Transportation - moving products around the world
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On this week’s Kbeauty news update episode Lauren covers the rise of live streaming by Chinese re-sellers in Korean duty free stores, a marriage between two of the biggest KBeauty stars in the world and a special new product release 1.5 years in the making.
Access Today's Full Show Notes:
https://stylestory.com.au/blogs/podcast/a-marriage-in-kbeauty-heaven
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K-Beauty News Headlines: Duty-free stores are rolling out the red carpet to Chinese resellers A Marriage in K-Beauty Heaven
Question of the Week: ln Dr Jart Color Correcting Cream a mineral based sunscreen?
K-Beauty Product Releases Jelly Ko Dewy Glaze Toner
Kbeauty Reviews 5 Star Review for Innisfree No Sebum Mineral Pact 5 Star Review for Missha M Perfect Cover BB Cream
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If you’re umm-ing and ahh-ing over whether to spend big on a hero skincare product, chances are there’s a great K-Beauty product that looks, smells, feels and works very similarly!
Although they’re great products in their own right, here is a list of the best Korean skincare dupes I’ve found in 2022.
Access Today's Full Show Notes: https://stylestory.com.au/blogs/podcast/best-korean-skincare-dupes-in-2022
CONNECT WITH ME
Instagram: www.instagram.com/lauren.kbeauty
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Episode Summary Glow Recipe Watermelon Sleeping Mask > Heimish Watermelon Moisture Soothing Gel Cream Caudalie's Vinoperfect Instant Brightening Moisturizer > Beauty of Joseon Dynasty Cream SK-II Facial Treatment Essence > Secret Key Starting Treatment Essence Estee Lauder Advanced Night Repair > Missha Time Revolution Night Repair Ampoule Paula’s Choice 10% Niacinamide Booster > One Thing Niacinamide 10% Dermalogica Daily Microfoliant > Tosowoong Enzyme Powder Wash Lancome Advanced Génifique Youth Activating Serum Dupe >Neogen Real Ferment Micro Serum Bioeffect EGF Serum Dupe > APLB EGF Facial Repair Essence
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On this week’s Kbeauty news headlines show, Lauren discusses Korean cosmetic exports reaching a record high and answers a listener’s question about which Korean beauty brands use recycled plastic. Plus, she discusses new releases from Benton and shares her recommendation of the week.
Join the Jelly Ko waiting list to get an exclusive offer when our new product drops: https://stylestory.com.au/pages/jelly-ko-waiting-
Access Today's Full Show Notes:
listhttps://stylestory.com.au/blogs/podcast/which-korean-beauty-brands-use-recycled-plastic
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Instagram: www.instagram.com/lauren.kbeauty
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K-BEAUTY NEWS HEADLINES Korea updates its visa-free entry list for visitors to Korea Korea’s cosmetic exports totalled $9.225 billion last year, the largest in the country’s history
QUESTION OF THE WEEK - Which Korean beauty brands used recycled plastic?
Lauren answers a listeners question about Kbeauty brands that use PCR plastic.
NEW K-BEAUTY RELEASES ON STYLE STORY Benton Honest Eyelash Serum (10ml) Benton Goodbye Redness Centella Spot Cream(15ml)
NEW K-BEAUTY REVIEWS APLB Blackout Cleansing Oil Jelly Ko Bubble Tea Steam Cream
RECOMMENDATION OF THE WEEK Asian Boss - A great resource to get a feel for what the average person on the street in Korea thinks about topical social and political issues.
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Korean body care products don’t get as much air time as face products. On today’s episode, Lauren discusses why that is, some of the key differences between western body care and Korean body care as well as the importance of Jjimjilbang (sauna) culture in Korea.
Access Today's Full Show Notes: https://stylestory.com.au/blogs/style-story/korean-body-care
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Instagram: www.instagram.com/lauren.kbeauty
Shop Kbeauty: www.stylestory.com.au
Style Story’s Instagram:www.instagram.com/stylestory_kbeauty
Jelly Ko’s Instagram:www.instagram.com/jellyko_official
Facebook:www.facebook.com/stylestory.au
Website: www.thekoreanbeautyshow.com
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Episode Summary: Korean Jjimjilbang Spa Culture Where To Go To Visit Jjimjilbang in Korea Body Soaps, lotions etc Exfoliators Body Mists Foot Masks Hand Care
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On today’s episode of the Korean Beauty Show, Lauren discusses Ahn In Suk's (Director of the Korea Institute of Dermatological Sciences) latest YouTube video discussing whether the focus on ingredients lists and green grade ratings is setting back the future of the Korean cosmetics industry. Lauren also answers a listener’s question about Korean cleansing sticks.
Access Today's Full Show Notes: https://stylestory.com.au/blogs/podcast/is-the-ewg-setting-back-the-future-of-the-korean-cosmetics-industry
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Instagram: www.instagram.com/lauren.kbeauty
Shop Kbeauty: www.stylestory.com.au
Style Story’s Instagram:www.instagram.com/stylestory_kbeauty
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EPISODE SUMMARY:
KBEAUTY NEWS HEADLINES: Is the EWG Setting back the future of the Korean cosmetics industry? Ahn Insuk, Director of Korea’s Institute of Dermatological Sciences says that green grade rating systems like those used on Hwahae and rating systems like the EWG are actually setting back the future of the Korean beauty industry. In a video released to her YouTube channel, she explained that she doesn’t think it’s necessary to check whether cosmetics contain harmful ingredients for the human body. Lauren discusses her thoughts on this and the proliferation of brands claiming to avoid so-called “harmful ingredients.”
Watch Ahn Insuk’s Video “The Truth About Cosmetic Ingredients” Here: https://youtu.be/MQAaEmpOYas
QUESTION OF THE WEEK: What are Cleansing Sticks?
New Kbeauty Products on STYLE STORY: Hanyul Yuja Face Oil (30ml) is ideal for those with dull, fatigued, tired looking skin. Hanyul's Yuja Face Oil contains 82% Yuja extract, providing skin with a rich antioxidant boost. 5% Niacinamide acts as a brightening powerhouse to help reduce the appearance of spots and dull skin. Hanyul Pure Artemisia Watery Calming Toner (150ml) is a calming toner that contains baby mugwort to provide a soothing effect on skin. It can also improve skin's texture and appearance.
Korean Beauty Product Reviews of the Week: 5 star review for d’Alba Piedmont First Spray Serum. So worth the price “Wow! Never again will I buy the cheap sprays that supposedly "hydrate" your skin when all they really do is have the opposite effect. This stuff is actual skin care in a spray bottle. You can feel the mist of serum on your skin and it actually hydrates - I use it all throughout the day if I feel dry or if I want to feel fresh or refresh my makeup. It's so good for travelling on a flight as well. It is expensive but so so worth it and it lasts ages.” 5 Star Review for One Thing Centella Asiatica Toner In love “Hydrates my skin and soooo suitable for those with sensitive to combination skin types.”
RECOMMENDATION OF THE WEEK If I Had Your Face by Frances Cha
STYLE STORY - Your Go-To for Kbeauty
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On today’s episode of the Korean Beauty Show, Lauren discusses 8 reasons why your eye cream isn’t working and what to do about it, plus some of the best Korean beauty eye creams on the market.
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Access Today's Full Show Notes:
https://stylestory.com.au/blogs/style-story/why-isnt-your-eye-cream-doing-its-job
Episode Summary: What Causes The Signs Of Aging Around Our Eyes? What Can Eye Creams Actually Do? Reasons Why Your Eye Cream Isn’t Working: You’re not giving it enough time You’re going overboard You’re not using sunscreen properly You’re not getting enough sleep You don’t have the right expectation for your eye cream Your eye makeup remover is too greasy You’re not applying your products in the best order You’re using your eye cream on dry skin
Korean Eye Creams I Love Best Bang For Buck Most Hard-Working Best for Dark Circles Multi Purpose For Snail Lovers
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On this week’s news update episode of the Korean Beauty Show podcast, Lauren discusses the price of Kbeauty products rising and answers a listener’s question about what the new President of Korea might mean for visitors to Korea, foreigners and women. Lauren also introduces a new show segment “Recommendation of the Week”.
Access Today's Full Show Notes at:
https://stylestory.com.au/blogs/podcast/is-kbeauty-getting-more-expensive
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Kbeauty News Headlines - Price of Cosmetics is Rising Because Raw Material Prices Have Risen Which Korean beauty brands and products are affected What this means for the K-beauty industry
Question of the Week - What does the new President mean for Korea? Korea has a new President, Yoon Seok Yeol What does this mean for Korea, foreigners in Korea, visitors to Korea and women in Korea? Lauren discusses
New Kbeauty Product Releases
Two new Korean makeup releases on the STYLE STORY website by popular demand: Skinfood Salmon Dark Circle Concealer Cream #1 Blooming Light Beige Skinfood Peach Cotton Multi Finish Powder
New Kbeauty Reviews Tosowoong Ovalicin Cream
“Instant relief
Instantly soothe my currently irritated skin due to barrier comprised. The cream is thicker yet smooth and I can comfortably applying it generously though not needed over other serums and moisturiser without experiencing any pilling. I have even tried it over my makeup when my skin decided to flare up in the middle of a very long day and surprisingly it worked! I love the tea tree smells too as it reminded me of my childhood. Overall, I really love this product, it’s a gem.” APLB Derma Daily Repair Cream
“Really like it I've tried a lot of moisturisers and this is gorgeous The texture is beautiful and it did a really good job of hydrating my really dry skin as it's quite thick but absorbs well”
Recommendation of the Week K-Drama “Juvenile Justice” on Netflix A good watch to get an overview of some of the issues facing youth in Korea and how the criminal justice system works.
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On this week’s Kbeauty deep dive episode, Lauren discusses how to reapply sunscreen on top of makeup, plus some Korean beauty products and hacks that can help.
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Episode Summary Why Sunscreen Is Essential Starting With The Right Base Consider Swapping Your Foundation For A BB Cream Patting Sunscreen Over Makeup Matching Liquids with Liquids Opt for lighter weight sunscreens Tips for limiting your sun exposure My thoughts on SPF mist products
Access Today's Full Show Notes at: https://stylestory.com.au/blogs/podcast/kbeauty-tips-for-reapplying-sunscreen-over-makeup
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On this week’s episode, in addition to announcing the winner of our podcast review competition, Lauren discusses the recent headlines announcing that the TGA has clarified that its Advertising Code applies to influencer marketing. She answers a listener’s question about watery oils. Plus, find out which new Korean beauty brands have just landed at STYLE STORY.
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Episode Summary
K-Beauty News Headlines: You can now shop Korean beauty online in Australia at Woolworths Everyday Market. Shop your groceries along with hundreds of Korean beauty products on the Woolworths website. The TGA has recently clarified that its Marketing Code also applies to influencers. Lauren discusses what this means for brands, influencers and Asian beauty bloggers, particularly when it comes to reviewing regulated products like sunscreens and products making anti-aging and whitening claims.
Question of the Week: Lauren answers a listener’s question about watery oils, what exactly are they, who would benefit from using them and where they fit into a routine
New Product Releases: There are 27 new releases on the STYLE STORY site this week Lauren highlights new brands SKIN1004, TOCOBO, Hanyul, Lagom
Winner of our product review competition
New Product Reviews Left on the STYLE STORY Website iUNIK Beta Glucan Serum Dr Ceuracle Propolis Ampoule
For Today's Full Show Notes visit: https://stylestory.com.au/blogs/podcast/how-korean-beauty-bloggers-will-be-affected-by-the-new-influencer-marketing-laws
See omnystudio.com/listener for privacy information.
On today’s episode of the Korean Beauty Show podcast, Lauren discusses one of the hottest lunchtime lifting procedures in Korea, HIFU. She discusses the three main machines being used (Ulthera, Shurink and Liftera), the differences between them and what to expect if you are having the treatment.
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Everything you need to know about HIFU procedures Ulthera, Shurink and Liftera:
HIFU - Stands for high intensity focused ultrasound A non-surgical lifting treatment Goes deeper than just the skin’s surface and encourage regeneration of the skin’s collagen from deep within. The three most popular in Korea are Ulthera, Shurink and Liftera Differences between them What happens during the procedure Does it hurt? What to expect after treatment What does HIFU do? Who should do a lifting treatment? Main pros and cons of these treatments Can HIFU replace a facelift?
Access Today's Full Show Notes at https://stylestory.com.au/blogs/podcast/hottest-beauty-procedures-in-korea-hifu
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On today’s episode of the Korean Beauty Show, Lauren discusses the recent news headlines that Korea’s makeup industry is set to bounce back, plus answers a listener’s question about how to pick the perfect Korean makeup primer.
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Kbeauty News Headlines - Cosmetic Stocks Are Up on Expectation that Mask Wearing Is On Its Way Out Cosmetics stocks shot up on the expectation that mask wearing is on its way out and makeup is making a comeback Expectations are rising that it is time for the colour cosmetics industry to exit the "beauty recession" it has been in for two years since the outbreak of COVID-19. Amorepacific, LG Household & Healthcare, Clio, AbleCNC, Tony Moly, Cosmax, Kolmar Korea and more all enjoyed an increase in stock price U.S. health authorities are expected to ease guidelines for wearing masks, with Korea to follow suit
Question of the Week: Which Korean makeup primer should I use? Depends on your goal and your skin type. Lauren runs through the best Korean makeup primers for a matte look, dewy look and the different skin types
New Korean Skincare Product Releases on STYLE STORY: Round Lab Dokdo Toner (Super Size version) Dr G Red Blemish Clear Cream
New Kbeauty Product Reviews: Tosowoong Ovalicin Cream APLB Black Snail Cream
See omnystudio.com/listener for privacy information.
On today’s episode, to celebrate reaching 100 episodes of the podcast Lauren is taking a look down memory lane to see where the show started and the journey to 100 episodes, plus some exciting news for Lauren in Korea, plus STYLE STORY and Jelly Ko.
REVIEW COMPETITION:
For the month of February, we are running a podcast review competition - leave your review for the Korean Beauty Show podcast in the month of February and go into the draw to win a $150 STYLE STORY gift voucher. Leave your review in your podcast app, on Facebook or Google.
CONNECT WITH ME
Instagram: www.instagram.com/lauren.kbeauty
Shop Kbeauty: www.stylestory.com.au
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Episode Summary Why the show started A look back at our greatest hits of 2020 - 2022 What’s next for Lauren, STYLE STORY and Jelly Ko
Access Today's Full Show Notes at: https://stylestory.com.au/blogs/podcast/100th-episode-special
See omnystudio.com/listener for privacy information.
Episode Title: Mists Are Rising in Popularity & The Drama Surrounding Snowdrop Ep-99
Episode Description:
On this week’s episode Lauren discusses the rise in popularity of facial mist products in Kbeauty plus answers a listeners question about the drama surrounding Disney’s newest Korean drama “Snowdrop”.
REVIEW COMPETITION:
For the month of February, we are running a podcast review competition - leave your review for the Korean Beauty Show podcast in the month of February and go into the draw to win a $150 STYLE STORY gift voucher. Leave your review in your podcast app, on Facebook or Google.
CONNECT WITH ME
Instagram: www.instagram.com/lauren.kbeauty
Shop Kbeauty: www.stylestory.com.au
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ACCESS TODAY'S FULL SHOW NOTES AT https://stylestory.com.au/blogs/podcast/more-mists
EPISODE SUMMARY
News Headlines - The Rise in Mists Why mists are more popular than ever in Korea How the category has expanded Newest functions in the mist category Popular mist products including APLB’s Centella Complex Mist, d’Alba Piedmont First Spray Serum, Dr Jart Ceramidin Cream Mist & Laneige Cream Skin Refiner Mist Shop all mists here
Question of the Week - What’s going on with the drama around Snowdrop? There has been a lot of news coverage about Disney Plus’ latest Korean drama, Snowdrop. Netizens first petitioned for its cancellation in 2021 over the show’s distortion of historical facts The plot uses the history of Korea’s democratic movement in 1987 as the background drop the Kdrama storyline Lauren discusses why the show is so controversial and the response to it in Korea
New Kbeauty Launches AHC Real Retinol Special Care Set Real Retinol Ampoule (30ml) Real Retinol Cream (50ml) Real Retinol Corrector (25g) 3 key ingredients are delivered to the skin - Retinol, Vitamin C and Vitamin E. Tosowoong SOS Intensive Red Clinic Ovalicin Skin Clear Cream (50g) 5 Star Review: “I have been using this cream for a little over a week & although I only suffer from a few spots here & there it has reduced my acne redness dramatically in that time. I also spend a lot of time in water & in the sun (with sunscreen on) but unfortunately that doesn't stop my barrier becoming a little sensitive over the day, this cream soothed my skin irritation immediately & I can tell it is perfect for these times as it doesn't sting at all when applied. I even tried it on someone else's skin that seemed to have a bit of irritation on their cheeks & it soothed the irritation instantly It has wonderful soothing ingredients like glycerin, niacinamide & colloidal sulphur making it perfect for rosacea sufferers like myself. The only thing is that it doesn’t have the nicest scent but in my experience, anything that works really well doesn’t. Love it” Ideal for calming, soothing and improving troubled skin. Whether you are dealing with acne spots or scars, this is a great addition to your skincare routine. This product was this round’s STYLE STORY Testers Club product
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If you are dabbling in the world of BHAs, it can be sometimes be tricky to work out how best to incorporate them into your skincare routine. From “How many times a week can you use a BHA?” to everything else in between, here are the key things to know about using BHAs in your skincare routine.
REVIEW COMPETITION:
For the month of February, we are running a podcast review competition - leave your review for the Korean Beauty Show podcast in the month of February and go into the draw to win a $150 STYLE STORY gift voucher. Leave your review in your podcast app, on Facebook or Google.
CONNECT WITH ME
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Episode Summary What Are BHAs? Why Should You Use a BHA in your skincare routine? How To Introduce Bhas To Your Routine How Often Should I Apply Bhas? How Strong Is Your Acid? What is the pH level of the product? How Sensitive Is Your Skin? Other Need-to-know Info About Bhas Best Kbeauty Products Containing BHAs
Access Today's Full Show Notes: https://stylestory.com.au/blogs/podcast/everything-you-need-to-know-about-bhas
See omnystudio.com/listener for privacy information.
Episode Description:
On today's episode of the podcast, Lauren discusses the findings by a Chinese research team looking into the risks of wearing sheet masks for too long, as well as some of the key signs to look out for if you think you're experiencing a product allergy, plus what to do about it.
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Access Today's Full Show Notes at: https://stylestory.com.au/blogs/podcast/using-sheet-masks-too-long-increases-your-risk-of-dermatitis
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With Valentine’s Day just around the corner, now is the perfect excuse to have a play with some skincare and makeup that will have you looking and feeling your best. On today's episode, Lauren will discuss some truly great K-Beauty makeup and skincare essentials for glowing, dewy skin.
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FEBRUARY PODCAST REVIEW COMPETITION
For the month of February, we are running a podcast review competition - leave your review for the Korean Beauty Show podcast in the month of February and go into the draw to win a $150 STYLE STORY gift voucher.
Night Before Valentines Day Go to bed with Jelly Ko Cherry Blossom Sleeping Mask (80g) A hard-working skincare product that goes to work while you go to sleep Jelly-textured pink sleeping mask that teams with the Valentines Day theme You’ll wake up to smoother, softer, plumper and more hydrated skin
Morning Of Valentines Day Heimish Bulgarian Rose Hydrogel Eye Patch (60 patches) Not only do these patches help to brighten dark circles under the eyes, but they also help skin stay firm and bouncy. They dissolve in hot water so are a perfect option for anyone looking for an eco-friendly eye gel that won't harm the environment Skin is left moisturised, plump and refreshed
Night of Valentines Day Pore & Primer: Subi Holo Dream Brightening Pore Minimizing Mask All you need is 10 minutes to transform your skin Comes in a kit with the face mask & silicone mask brush Gives you clearer, glowing, more radiant skin with fewer visible impurities. Performs the work of an exfoliator and a traditional Korean makeup primer in one Concealer: Dr. Jart Cicapair Re-Cover (55ml) A unique makeup hybrid that is great for those with red, irritated skin. A versatile green-to-beige colour-correcting treatment Skincare and makeup in one. The formula combines centella asiatica (aka Cica, Tiger's Grass), houttuynia cordata (aka Heartleaf) and yarrow for a healthy appearance. Hand Care: Dr Jart Ceramidin Hand Cream (100ml) Keeps your hands moisturised and provides nail care without leaving any stickiness. The ceramide-enriched formula keeps dry skin hydrated while also strengthening the skin.
Touch Ups on the Go KAHI Wrinkle Bounce Multi Balm (9g) A moisturising balm that hydrates, improves skin and restores elasticity. Apply this balm to any areas of dryness and see the natural glow it creates! Perfect to create a dewy-looking complexion and can even be used as a lip balm. Easy to carry so it's perfect for on-the-go
Access Today's Full Show Notes at: https://stylestory.com.au/blogs/podcast/korean-beauty-for-valentines-day-ep-96
See omnystudio.com/listener for privacy information.
On this episode of the Korean Beauty Show podcast, Lauren discusses the latest trend analysis that Korean men are purchasing more cosmetics, leggings and pilates classes. Plus, how to learn Korean if you’re interested in Korean language.
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Episode Summary:
Korean News Headlines: Men in Korea are buying more cosmetics and leggings According to Shinhan Card's analysis, men's purchases of leggings and cosmetics has soared. Lauren discusses her thoughts on why
Question of the Week: How did you learn Korean?
1 Korean classes - recommend Sogang Uni books
2 Flashcards - Quizlet
3 Talk to Me in Korean
4 Meeting with a tutor for speaking practice once you can speak
5 Learn with a goal in mind - exam, visa etc
New Kbeauty Product Releases on STYLE STORY
Charmzone DeAge Retinol Pro Skin Refining toning water that evens out skin tone while improving radiance. Gel-type toner that hydrates skin from the first touch. Works to enhance elasticity, collagen and elastin is ideal to boost moisture in dry and mature skin types. The formula features a double encapsulated retinol that works to deliver nutrients directly to the skin Retinols are encapsulated using the Amphiphilic Block Copolymers method to ensure you get the maximum dose
Charmzone DeAge RetinQ Emulsion (120ml) A moisturising facial lotion that enhances elasticity, collagen and elastin. It smoothes lines and tones skin. The formula features a double encapsulated retinol that works to deliver nutrients directly to the skin. Gives skin a soft, supple finish Perfect for mature, dry skin and oilier skin types as well as a light hydrating layer
Access Today's Full Show Notes at: https://stylestory.com.au/blogs/podcast/korean-men-are-buying-leggings-and-more-cosmetics-plus-how-to-learn-korean-episode-95
See omnystudio.com/listener for privacy information.
On today’s episode, Lauren is running through the top procedures in eyelashes, eyebrows and nails trending in Korean salons in 2022. If you’re wondering what beauty treatments are hot right now and how they are performed, stay tuned.
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Popular Korean Eyelash Treatments In 2022, there is a move away from lash extensions and towards lash tints and lifts. Results last for about 6 weeks and you can apply mascara over the top. Basically once your lashes grow out, it’s time to go in for a retouch. Looking for a salon in Seoul? Try Chloe Eyelash in Mapo Gu
Popular Korean Nail Art Trends Korean nail trends are always changing but gel nails in general are the most popular. Nearly everyone in Korea does nail art as well, rather than just a simple one colour Nail art in Korea is very seasonal, so you will notice most shops have a Christmas themed nail selection for December, cherry blossom / floral themed in spring, beach themed in summer, autumnal palette in fall etc. However, the techniques being used are what changes. At the moment, donut nails are really popular. This is a technique where a little bit of polish is used to create raised designs on the nails. Originally, they were being done in donut-like shapes, which is why they were called donut nails. Now, I see artists using them in a variety of shapes. Korean nail salons operate a little differently than western salons. Here, it’s common for salons to offer memberships. Most salons also have ‘monthly nail art specials’, where they will pre-prepare some set designs for the month at a discounted rate.
KOREAN EYEBROW TRENDS Brow Tattoos Brow tattooing has always been popular and this trend is continuing in 2022. Because only your eyes and eyebrows can be seen above COVID masks a lot of people have been keeping up with their lash and brow treatments. Micro-shading, giving the brows a soft and powdery look, is very popular Quite a quick procedure - it takes a few hours at most. The after-care is a little time consuming though. If you are looking for a skilled tattoo artist in Korea, I can highly recommend Jisoo from Abil.
Brow Lift More and more people are doing a procedure called a brow lift, which is just a simple perm procedure to enhance the look of the eyebrows. It’s called a brow lift in Korean, but in English a brow lift is an actual surgical procedure. This is similar to a lash lift, where you are just using your own natural eyebrow hairs but making them look a bit cleaner, clearer and stand out a bit more. It lasts about a month - 1.5 months. The prerequisite is that you do actually need some eyebrow hairs so this is not a good procedure for people who don’t have a good set of brow hairs to begin with. A lot of people end up doing a lift and tint at the same time to really bring out the line of their eyebrows.
Access Today's Full Show Notes at: https://stylestory.com.au/blogs/podcast/popular-beauty-treatments-in-korea-in-2022
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On this week’s Kbeauty news headlines, a Korean beauty company has purchased the naming rights to a Seoul subway station and a Korean Youtuber turned reality TV star Song Ji A has been cancelled for wearing fake luxury goods. Lauren discusses her views on the cancellation and introduces this week’s latest Korean beauty releases.
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Episode Summary: K-Beauty News Headlines: Amore Pacific Now Has A Train Station Korea’s MFDS Bans A Chemical in Hair Dye Question of the Week: What is going on with Song Jia from Singles Inferno being cancelled over wearing fake designer clothes? New K-Beauty Releases on STYLE STORY
Beauty of Joseon Bubble Toner: Green Plum + AHA (150ml) Controls sebum production and improves the appearance of pores Contains 25% freshly picked Korean green plum water and 3% Glycolic acid (AHA) as the key ingredients. pH of 3.23 Gently removes dead skin and impurities inside pores
Dr Jart Ceramidin Hand Cream (100ml) Super size version Keeps your hands moisturised and provides nail care without leaving any stickiness. The ceramide-enriched formula keeps dry skin hydrated while also strengthening the skin. Dr Jart uses a triple butter moisturising system to enhance the hydrating effects of the hand cream.
Access today's full show notes at: https://stylestory.com.au/blogs/podcast/amore-pacific-now-has-a-train-station-and-a-korean-star-has-been-cancelled-for-wearing-fakes
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On today’s episode, Lauren discusses the top 5 trends that will be making waves in the Korean beauty industry in 2022. From the once maligned retinol to fragrance, some of them might surprise you!
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1 Retinol & Bakuchiol
K-Beauty has traditionally shied away from retinol due to all the perceived and real pitfalls of it. However, I am seeing more and more releases featuring retinol and bakuchiol, which is touted as a natural retinol alternative.
We have already seen releases from 23 Years Old, Chosungah 22, Innisfree, Charmzone amd APLB and I suspect we will see even more.
Multi Use Products
K-Beauty is definitely moving further away from intricate routines in favour of paired down products that do more with less. People are using their toner to double as a mask, with cotton pads instead of mask sheets. And many multi-use products are hitting the market as well.
Jelly Ko Bubble Tea Steam Creamis really a 3-in-1 of a serum, oil and moisturizer
Subi Brightening Powder Cleanser - light exfoliator and cleanser
Subi Holo Dream- pore blurring makeup primer and exfoliating clay mask Sustainability
Korea’s new recycling label regulations have already come into effect. Brands are now required to indicate how easy or difficult a product is to recycle. More brands are opting for things like label-less products, some are offering recycling stations and there are increasingly more sustainable packaging options being produced as well. Vegan
This is not a new trend in K-Beauty but what is new is how many mainstream brands are picking up on the vegan trend. Tony Moly, d’Alba and quite a few brands that have traditionally not focused specifically on vegan formulas or products are now offering vegan lines. I can’t seem to jump on a subway in Seoul at the moment without seeing an ad for a new vegan skincare or makeup line.
5 Fragrance
The market for fragrance products has seen an unprecedented expansion both in size and type of products, with more consumers, especially those in their 20s and 30s, keen to experience new fragrances.
According to Euromonitor, Korea’s fragrance market grew 36.4 percent from 2018 to 2019, and is projected to reach 650 billion won ($547.5 million) by 2023.
Especially during the pandemic, people are buying things like incense, perfumes, scented candles and even skincare products with distinct scents. More K-Beauty brands are running with signature fragrances for their products - like Huxley, Tamburins.
CJ Olive Young has reported a surge of nearly 90 percent in sales in the category over the past year.
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On today’s news headlines, Lauren discusses why the Korean government’s new push towards clean beauty is concerning, as well as some of the language quirks you’ll hear if you regularly watch Korean TV. Plus, find out which Kbeauty products are now available in the States!
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Episode Summary:
Korean News Headlines - MFDS’s Makes Moves Towards Clean Beauty
The South Korean Ministry of Food and Drug Safety (MFDS) is poised to ban the use of persistent organic pollutants (POPs) and eight perfluorinated compounds in cosmetics. Because consumers are gravitating towards clean beauty products, the regulators are under pressure to ensure that cosmetic products contain fewer perceived “harmful ingredients”.
Question of the Week - Why Does Everyone on Singles Inferno Say “Let’s Chat Casually”
If you’ve ever watched a Korean TV show you’ll notice the characters or participants sometimes say things that don’t really translate that well in English. So what do they really mean when they say, “Let’s chat casually” or “I’ll leave first”? We explore.
New Product Releases
Exciting news for K-Beauty lovers in the States. Two hit Kbeauty brands are now available online in the States at Verishop.com - Subi Beauty and Jelly Ko. Subi Brightening Powder Cleanser Subi Bare Skin Balm Subi Holo Dream Brightening Pore Minimizing Mask Subi Perfect Pimple Patch Jelly Ko Bubble Tea Steam Cream Jelly Ko Cherry Blossom Sleeping Mask
Access Today's Full Show Notes at: https://stylestory.com.au/blogs/podcast/k-beauty-s-clean-beauty-push-language-quirks-on-korean-tv
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2020-2021 was a bad year for Korean sunscreens with a series of controversies engulfing many brands and manufacturers. Today, we’re wrapping up our deep dive into this part of the Korean beauty industry, and where the industry goes from here. For Part 1 of this 2 part series, listen here.
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Episode Summary: How Korean Regulation Allowed the Sunscreen Scandal To Occur Why Was Korean SPF Regulation Like That In The First Place? SPF Controversies Overseas Comparing Korean sunscreen regulation with SPF regulation in Australia and the USA Australian-Approved Sunscreen Ingredients FDA Approved Sunscreen Ingredients Where Does the Korean SPF Industry Go From Here?
Access Today's Full Show Notes: https://stylestory.com.au/blogs/podcast/ep-90-korean-sunscreens-the-spf-controversy-part-2
Looking for Aussie approved sunscreens in Australia?
We put the call out to our community and asked them for their FAVOURITE Aussie-approved sunscreens that are listed on the ARTG. We've published a handy guide to the Top 15, which you can download here.
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On this week’s K-Beauty news wrap up, we’re taking a look at how a Korean reality TV show has shed light on colorism in Korea and why the preference for fair skin has a different history than you might imagine.
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News Headlines: Singles Inferno and Korea’s Preference for Light Skin
Question of the Week: Which oils to use for your skin type
New K-Beauty Product Releases: Innisfree Truecare Vitamin C 20 Ampoule, 23 Years Old Bakuchiol Ampoule and 23 Years Old Bakuchiol Cream.
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If you’re wondering what K-Beauty ingredient is perfect for your skin type or any skin issues you are experiencing, then stay tuned because today I’m running through a massive list of some of the most popular ingredients in Korean skincare.
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When it comes to acids, you’ve probably seen a few acronyms popping up over and over – AHAs, BHAs and PHAs.
Today, we’re jumping in to take a look at the three most common types of acids and how to use them in your routine.
Episode Summary:
Exfoliants have come a long way since your first apricot scrub. While exfoliating has always been a big part of skincare routines, these days the chemicals are taking the spotlight
What do all they mean?
AHA, BHA and PHA are the most common types of acids used in skincare today. If you’re using acids in your products, chances are it’s one of these three.
AHAs
Alpha Hydroxy Acids (AHA) are the original gangster of skincare acids.
Naturally found in fruits, water-soluble AHAs such as lactic or glycolic acids gently melt away dead skin cells. They also stimulate the cell regeneration process, making for great anti-ageing benefits. They are also perfect for drier skin.
AHAs can benefit pigmentation, help to even out skin tone, preserve moisture and even reduce the appearance of fine lines and wrinkles.
Try: COSRX AHA Whitehead Power Liquid and Commleaf AHA Green Tea Peeling Liquid.
BHAs
Beta Hydroxy Acids (BHA) are a gentler alternative to AHAs.
Salicylic acid is the most commonly used BHA today. Containing many of the same benefits as AHAs, the fat solubility of BHAs dissolve oil and makes them effective on blocked pores, blackheads, whiteheads and acne.
BHAs also have anti-inflammatory properties and soothe redness.
Try: Benton Aloe BHA Skin Toner, COSRX Natural BHA Skin Returning A-Sol and ISNTree Clear Skin BHA Toner
PHA
The new kid on the block, Poly Hydroxy Acids (PHAs) work similarly to AHAs in that they also melt away dead skin cells.
What makes PHAs different is that their molecules are larger. This means they take longer to work, which makes them perfect for light exfoliation on very sensitive skin. They are even recommended for sensitive or easily irritated skin. For mature skin types, PHA is also a good option as it helps preserve collagen levels.
Want to try all three together?! Try SOME BY MI’s cult-favourite AHA BHA PHA line!
Practical Tips
Stay Sun Safe!
It probably goes without saying, as you should already be using a high SPF product in your skincare routine, but if you want to introduce acids, then SPF is essential. Acids can work wonders with exfoliation, but they do make your skin more sensitive to the skin, so be religious about reapplying as well.
Make sure you don’t overdo it on the acids.
Combining them can cause irritation, so if you are prone to dry skin, sensitivity or redness, stick to just one. On the other hand, if you have oily skin, combining BHAs and AHAs may be safe and even beneficial.
A word of caution though – if you notice any redness, sensitivity, or excessive dryness, that’s a sign to slow down with your acids. Cut back to using them 2-3 times a week and alternate between your acids.
If you’re layering them, start with your BHA first.
Think of layering acids like double cleansing – start with your oil-soluble BHA first, and then move onto your AHA.
BHAs are typically formulated to be a pH of 3.5 and AHAs have to be formulated at a pH of under 4.
You’ll want to use your BHA product first, not only because
BHAs are lower in pH but also because they are oil soluble and AHAs are not.
What to do if you liked this week’s episode - AHAs, BHAs and PHAs Decoded
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Resources for Today’s Episode K-Beauty Alpha H Liquid Gold Dupe Skin Acids Decoded How to Layer Acids
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Chances are you know the K-Beauty products everyone is talking about in your country. But do you want to know which K-Beauty products everyone in Korea actually likes?
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Today, I’m sharing my favourite apps, sites and programs to stay in the know on real K-Beauty trends right here in Korea.
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Summer is the perfect time to shake up your skincare routine because not only is it the season of sun, surf and sand, it also goes hand in hand with enlarged pores, oiliness, congestion, pimples and pigmentation.
Stick around because today, I’ve got all your summer skincare bases covered.
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Episode Summary:
Access the Show Notes for this episode via https://stylestory.com.au/blogs/podcast/k-beauty-summer-beauty-hacks-ep-33
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Korean sunscreens are beloved by beauty lovers for their cosmetically elegant formulas that don’t leave a white cast and blend well with makeup. Unfortunately, they’re not often available for sale in many overseas markets due to differences in regulation. 2020-2021 was a bad year for Korean sunscreens with a series of controversies engulfing many brands and manufacturers. Today, we’re starting a deep dive into this part of the industry, investigating cosmetic regulation and manufacturing in Korea.
K-Beauty News Headline - CJ Olive Young Looking to Raise $1 Billion in a Local Public Offering
Question of the Week - Should I use a face oil? What Is Sunscreen? Types of Sunscreens Types of sun damage Labelling of sunscreen products Regulation of sunscreen in Korea Sunscreen Testing In Korea Controversy in Korea
If you’re after Christmas gifts check stylestory.com.au for Christmas gift sets and travel minis.
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Today we’re looking at what you should and shouldn’t do at the gym and while working out when it comes to your skincare and makeup.
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Korean News Headlines - K-Beauty Market Expected to Grow to Over $20 Billion by 2026
Question of the Week: What’s one thing that’s really trending in K-Beauty in Korea that isn’t trending in the west?
If you have a question you’d like answered for question of the week, don’t forget to submit it admin@stylestory.com.au
Makeup while Working Out Tips for Working Out in Summer Sunscreen Towels Hydration
New K-Beauty Releases on STYLE STORY One Thing Propolis + Honey Extract (150ml) Neogen White Truffle Serum in Oil Drop
If you’re after Christmas gifts check stylestory.com.au for Christmas gift sets and travel minis.
To Access Today’s Full Show Notes visit https://stylestory.com.au/blogs/podcast/what-not-to-do-for-your-skin-when-working-out
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The truth is, acne doesn’t always magically stop when we turn 20 and, for some, affects us as adults. When adults suffer from pimples and breakouts this is referred to as "hormonal acne". On today’s episode, we’re going to explore some K-Beauty hacks for hormonal acne, as well as some skincare products and ingredients that can help.
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Today’s podcast episode is brought to you by STYLE STORY - your go to for K-Beauty. Shop with up to 25% off at our Black Friday Sale which ends on midnight Tuesday 30 November. Visit stylestory.com.au for full terms and conditions.
Don’t forget to sign up to our newsletter for advanced notice and access to all our sales. You’ll find the sign up button a short scroll down in today’s show notes. K-Beauty News Headlines - Song Hye Kyo reveals that washing her face with milk is the secret to her flawless skin Question of the Week: Why do some Vitamin C serums smell like hot dog water? The Truth About Hormonal Acne What is hormonal acne? Fungal Acne vs Hormonal Acne? What causes hormonal acne? New K-Beauty Releases - Round Lab Dokdo Toner (Super Size), Innisfree Aloe Revital Soothing Gel (300ml) and Dr G Red Blemish Clear Cream (70ml) What can you control with hormonal acne? What K-Beauty products can you use when you have hormonal acne? What Products To Use for Hormonal Acne What Ingredients to Use for Hormonal Acne
Get the Full Show Notes for Today's Episode at https://stylestory.com.au/blogs/podcast/k-beauty-hacks-for-hormonal-acne
Need help with your hormonal acne skincare routine?
If you are suffering from hormonal acne and are wanting a skincare routine tailored just for you, simply reach out to one of us at the STYLE STORY team. We are always here to help you find the perfect matches for your skin.
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We’re kicking off the best of K-Beauty Awards 2021 with a list of the most innovative Korean beauty products. These are the products that have captured the hearts and reviews of our STYLE STORY beauty community. Meet the products that make South Korea one of the top global innovators in beauty!
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K-BEAUTY NEWS HEADLINES - Kolmar Korea takes top gong for cosmetics technology patent
QUESTION OF THE WEEK - Skincare Routine for Sensitive Skin with Eczema on the Neck
Meet your People’s Choice Award Winners for 2021:
1 & 2 – Best K-Beauty Product of the Year and Best K-Beauty Moisturiser
3 Best K-Beauty Cleanser
4 Best K-Beauty Essence
5 Best K-Beauty Serum
6 Best K-Beauty Brand
STYLE STORY's Picks
7 Best Selling K-Beauty Product
8 Best New K-Beauty Product
9 Most Popular Face Mask
10 Best Korean Makeup Product
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Think an anti-aging routine is for people in their middle age? Think again.
If you’re wondering “Am I too young to use Anti-Aging products”, then stay tuned. On today’s episode of the Korean Beauty show podcast, we’re running through the key factors so you’ll know when it’s time to start thinking about an anti-aging routine.
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K-BEAUTY NEWS HEADLINES A Chinese influencer set a record of selling 100 billion won worth of Korean cosmetics in a day.
Question of the Week Why do I need a sleeping mask if I have a moisturiser?
Anti-Aging Products The “Ideal Age” To Start Why Your Skin Type Matters What Makes A Good Anti-Aging Routine? My Favourite Anti-Aging K-Beauty Products
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How To Read A Cosmetic Ingredients List Ep-79
Episode Title: How to Read a Cosmetic Ingredients List Episode 79 of the Korean Beauty Show Podcast
Episode Description:
If you’re serious about your skin and your skincare there are a few things you’ll need to know – once you’ve worked out your skin type and how to patch test new products to check for any allergies, take a look at the list of ingredients on your skincare products.
Confused? Let’s take a look at that ingredients list.
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NEWS HEADLINES
K-beauty flagship company’s stock price falls to their lowest in a year and a half
QUESTION OF THE WEEK
Which Ampoule Should I Choose for Mature Skin?
Episode Summary: Decode That Ingredients List! Read The List From Beginning To End Don’t Be Put Off By The Names Some Ingredients to Look Out For Know The Effective Concentrations Of The Key Ingredients Unsubstantiated Claims
Access Today's Full Show Notes: https://stylestory.com.au/blogs/podcast/how-to-read-a-cosmetic-ingredients-list
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With Halloween just around the corner it seems like the appropriate time to discuss some scary skincare. The internet is a fabulous, funny and (sometimes) freaky place! You have the total wealth of human knowledge at your very fingertips, and then you have people on Tiktok telling you to rub raw potato all over your face to…clean it? I’m still not sure.
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NEWS HEADLINES
LG Household & Healthcare Signs Deal to Upcyclce Coffee Grounds for Cosmetic Product
QUESTION OF THE WEEK
Best Toner and Moisturiser going into winter in the midwest in America
SPOOKY SKINCARE IN 2021 Spooky Skincare #1 - TikTok Skincare Trends Spooky Skincare #2 - DIY Skincare Spooky Skincare #3 - Celebrity Skincare Spooky Skincare #4 - MLM Skincare Spooky Skincare #5 - Clean Skincare
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Korea is the undisputed beauty capital of the world and with K-Beauty exploding overseas it’s no surprise that there are literally countless shops devoted to Korean Beauty in Korea, including Korea’s own versions of Sephora and Mecca.
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NEWS HEADLINES
Research around a potential new K-Beauty ingredient, known as "Long Flower Grass"
QUESTION OF THE WEEK
What’s the best way to stop the 3pm oil slick for my makeup going into summer?
THE MUST KNOW Beauty Chain Stores Olive Young Lalavla LOHBs ALAND Chicor Individual Brand Stores Department Stores Duty Free Stores Don’t forget to claim your tax refunds!
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In Western skincare, retinol is the holy grail of skincare ingredients. Praised by the likes of Vogue, Elle and even Sex and The City, retinol promises to rewind the clock and restore your skin's youthful glory. So, if such a unicorn product exists, why has it not found its way into the heart of Korean skincare?
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NEWS HEADLINES - J. One Cosmetic filed a complaint with the Fair Trade Commission against beauty product manufacturer Cosmax
QUESTION OF THE WEEK - Best place for a facial in Seoul
Episode Summary: What is Retinol The Flip Side of Using Retinol Sensitivity Sunburn Dryness & Flaking A No-Go for Pregnancy & Breastfeeding Cautions for Eczema & Dermatitis Why hasn’t K Beauty embraced retinol? Retinol Products That Are Available in K-Beauty
Access Today's Show Notes at https://stylestory.com.au/blogs/podcast/retinol-in-korean-beauty
Got Questions About Retinoids In Your Routine?
If you have any more questions about retinol or anti-ageing skincare then please reach out to STYLE STORY! We love chatting all things skincare and can assist with creating the perfect routine for your skin.
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Episode Title: K-Beauty Wedding Skincare Routine, Episode 75 of the Korean Beauty Show Podcast
Episode Description:
You’ve found the one and now you’re prepping for the big day! Congratulations!!
No doubt there’s plenty on your to-do list, so we’ll keep the skincare side as short and sweet as possible. Get set to shine with this guide to the best K-Beauty wedding and bridal skincare routine.
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Episode Summary:
K-Beauty News Headlines - Competition intensifies for last mile delivery. Food delivery apps Coupang, Baemin and Yogiyo are now delivering K-Beauty products as well.
Question of the Week - What are your favourite western brands?
Golden Rules for Wedding Prep Don’t Leave Skincare Until The Last Minute Beautiful Bridal Makeup Starts With Good Skin Manage Stress
Your Wedding Skincare Timeline 12 – 6 Months Before The Wedding 6-3 Months Before The Wedding 3 Months To 6 Weeks Before The Wedding 6 Weeks Before To The Night Before The Wedding The Day Of The Wedding
Access Today's Full Show Notes at: https://stylestory.com.au/blogs/podcast/k-beauty-wedding-skincare-routine
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Episode Title: Latest K-Beauty Releases October 2021 Episode 74 of the Korean Beauty Show Podcast
Episode Description:
On today’s episode we are doing a giant round-up of the latest K-Beauty releases and products that have just launched in Australia at STYLE STORY.
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Episode Summary:
News headlines - Amore Pacific Takes Minority Ownership of COSRX
Amorepacific announced on September 17 that it has entered into an investment agreement to secure a minority shareholding of cult Korean Beauty brand COSRX. The deal is believed to be worth around $150 million USD.
Amorepacific is hopeful the merger will enhance its ability to target the MZ generation, particularly in overseas markets where COSRX makes the majority of its sales. In exchange, COSRX will be able to leverage Amorepacific’s R&D and production capabilities.
Q & A - Should I Be Drinking Collagen?
We'll talk through what the research says and how it actually works.
NEW K-BEAUTY RELEASES AT STYLE STORY
From Missha, One Thing, Neogen, Laneige, Illiyoon, AXIS-Y.
Access today's show notes at https://stylestory.com.au/blogs/podcast/latest-k-beauty-releases-october-2021
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Trying to navigate the world of skincare and beauty can be an absolute minefield.
When it comes to skincare and what you ‘should’ and ‘shouldn’t’ do - the online rumour mill can run WILD. Before you waste money on useless products or even harm your skin, let’s debunk some of the more common myths you might have heard.
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Special Offer: 10% off your Bubble Tea Steam Cream with code “birthdaybubbletea” at www.stylestory.com.au for the month of September.
K-BEAUTY NEWS HEADLINES
The rise of label-free cosmetics
QUESTION OF THE WEEK
What are the top nail art design trends in Korea at the moment?
5 COMMON SKINCARE MYTHS
Skincare Myth 1: If The Ingredients Are The Same, Go For The Cheaper Option Skincare Myth 2: If You Have Acne, Clean Your Skin Multiple Times A Day Skincare Myth 3: Purging and Breaking Out Are The Same Thing Skincare Myth 4: If You Have Olive or Dark Skin Then You Can Skip The Sunscreen Skincare Myth 5: Dermatology Tested Products Are Better
Access Today's Show Notes at https://stylestory.com.au/blogs/podcast/debunking-5-skincare-myths
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Large, visible pores are the stuff skincare nightmares are made of!
If you’re wondering how to minimise pores and stop yours from looking so big, then tune in to today’s episode of the Korean Beauty Show podcast. We’re covering the best ingredients and skincare products to keep pores as clean, tight and small as possible.
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K-BEAUTY NEWS HEADLINES Rise in Cooling Cosmetics
Episode Summary Why do pores appear large? What are pores? What not to do The difference between blackheads and sebaceous filaments Best ingredients for clearing pores Pore clearing techniques (steaming, cleansing, exfoliating, masking, sebum dissolving, the grits method) My favourite skincare routine to unclog the pores
Access Today's Show Notes at https://stylestory.com.au/blogs/podcast/k-beauty-tips-for-minimising-pores-ep72
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Do you know how the people in your world are really going? Life's ups and downs happen to all of us, so you may know someone who might be struggling.
Thursday 9 September was R U Okay Day. Started by an Australian suicide prevention charity, it aims to start life-changing conversations and create a more connected world.
Skincare, self love and mental health go hand in hand for many in the beauty community. This is especially the case for those suffering from debilitating skin conditions.
On today's episode, we're talking about how your genuine support can make a difference whatever people in your circle are facing.
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K-Beauty News Headlines
GP Club, a South Korean manufacturer, wholesaler and retailer of cosmetics, is gearing up for an initial public offering on the KOSPI next year.
Today’s K-Beauty Question of the Week
From Catalina, Malaysia:
“Even though I have all the products for the 10 step K-skincare routine, which ones are a “must” for every night and which ones are not and if so, how often?
Sometimes I am in a rush at night and cannot do all the steps but would love to know how to prioritize and select for 2 x week for example.”
Why Skincare And Self Love?
Having struggled with debilitating cystic acne for years myself, I know first hand the powerful connection between loving your skin and loving yourself.
For the rest of today’s show notes visit https://stylestory.com.au/blogs/podcast/skincare-and-self-love-ep-71
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Episode Title: How Do I Store My Beauty Products? Episode 80 of the Korean Beauty Show podcast
Episode Summary:
Today, we're answering a question that leaves a lot of people confused: "How do I store my skincare?”
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EPISODE DESCRIPTION
K-Beauty News Headlines Issue of fake cosmetics in Canada has hit the headlines in Korea. A lot of beauty companies are expanding the benefits of returning empty bottles to help combat waste from the beauty industry.
Episode Summary How to store specific skincare products Do you need a beauty fridge? What to know about storing products in a fridge
For the full show notes visit https://stylestory.com.au/blogs/podcast/how-to-store-beauty-products
Still Confused?
If you are ever confused about how to store any of your beauty products then simply reach out to us at STYLE STORY. We are always happy to help answer your skincare questions, K-Beauty or otherwise!
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Today we’re going to talk about K-Beauty’s obsession with Jeju Island. If you’ve ever looked at a K-Beauty product and wondered either what IS Jeju Island or why do so many K-Beauty ingredients seem to come from there, you’re not alone. Today, we’re turning the spotlight on Jeju-Do, it’s ingredients and how some K-Beauty companies have managed to create an entire brand around the place.
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Headlines: K-Beauty Caught by the Ankle Due to Container Shortages
K-Beauty brands are being negatively affected by the shortage of shipping containers around the world.
Episode Summary:
Pristine Natural Beauty. Unesco World-heritage Listed Beaches. Fresh Seafood. Horse-riding. Golfing
And, Source Of K-beauty Ingredients!
Jeju Island is famous for its natural wonders – a lush landscape filled with volcanic-ash infused soil, camellia, green tea, red ginseng and horse oil, just to name a few.
Its association with cleanliness and purity is well deserved, and this UNESCO World Heritage site is one of the least polluted areas in the world! Jeju has some of the best natural ingredients on offer in Korea, and Korean Beauty companies are all over them, too.
Access today’s Show Notes at https://stylestory.com.au/blogs/podcast/skincare-ingredients-from-jeju-island-ep-69
What To Do If You Liked Today’s Episode - Skincare Ingredients from Jeju Island Episode 69 of the Korean Beauty Show podcast
Confused about which Korean skincare products are right for you? Don’t forget you can always reach out to the STYLE STORY team for your free skincare consultation. Our K-Beauty experts will go through your concerns and offer our personalised product recommendations tailored for you.
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They are an entirely new category of skincare products designed to deliver a hit of moisture and repair your skin while you sleep. So let’s take a look at K-Beauty’s obsession with the sleeping mask.
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Episode Summary:
Access today’s Show Notes at www.thekoreanbeautyshow.com
What To Do If You Liked Today’s Episode - K-Beauty Sleeping Masks Ep-68
Confused about which Korean skincare products are right for you? Don’t forget you can always reach out to the STYLE STORY team for your free skincare consultation. Our K-Beauty experts will go through your concerns and offer our personalised product recommendations tailored for you.
See omnystudio.com/listener for privacy information.
Korean Skin Care for Every Age - Episode 67 of the Korean Beauty Show Podcast
Your skin changes as you age, and your skin concerns will often have a lot to do with where you are in life. So today, let’s take a look at the common skin characteristics and concerns for your skin’s age, as well as some of the best K-Beauty products for you!
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Episode 67 Show Notes
Access today’s Show Notes at https://stylestory.com.au/blogs/podcast/korean-skincare-for-every-age
What To Do If You Liked Today’s Episode - Korean Skincare for Every Age Ep-67
Confused about which Korean skincare products are right for you? Don’t forget you can always reach out to the STYLE STORY team for your free skincare consultation.
Our K-Beauty experts will go through your concerns and offer our personalised product recommendations tailored for you.
See omnystudio.com/listener for privacy information.
Guide to Korean Beauty Cleansers - Episode 66, The Korean Beauty Show Podcast
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Feeling overwhelmed by the sheer volume of different cleansing options and the difference between them?
Let’s de-mystify the various types of K-Beauty cleansers and find the perfect one for your skin type.
Get Today’s Show Notes
Available at https://stylestory.com.au/blogs/podcast/guide-to-korean-beauty-cleansers
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In Korean skincare, there are many different types of “gwangs” (or “glows”) that can be created through skincare, makeup and even diet. Today, we’re looking at 5 of the most popular ones.
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Episode Summary:
Some of the most popular and enduring looks are kkul gwang (“honey skin), mul gwang (“water skin”), yun gwang (“lustrous skin”), sok gwang (“the inner glow”) and of course yuri pibu (“glass skin”).
Show Notes for Episode 65 - Korean Beauty's 5 Most Popular Skin Trends
To access today’s Show Notes visit https://stylestory.com.au/blogs/podcast/korean-beauty-s-5-most-popular-skin-trends-ep-65
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It can be one of the trickier skin types to deal with, with different issues to treat on various parts of the same face. But combination skin doesn’t have to be a headache.
Today, we’ll chat through some of the best Korean skincare for combination skin!
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Access Today’s Show Notes: https://stylestory.com.au/blogs/podcast/k-beauty-hacks-for-combination-skin-ep-64
What to do if you liked today’s episode- K-Beauty Hacks for Combination Skin Ep-64 Send it to a friend with combination skin!
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While walking the streets of Seoul is a great way to find out what’s trending in K-Beauty there’s another fun way to find out and that is to attend one of the K-Beauty Expos held in Korea. This year, I checked out the Cosmobeauty Expo held at COEX in Gangnam to see what’s hot in K-Beauty in 2021.
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Episode Summary - Top Trends from the Cosmobeauty Expo, Seoul 2021 Episode 63
For all today's Show Notes visit:
https://stylestory.com.au/blogs/podcast/top-trends-from-the-cosmobeauty-expo-seoul-2021-episode-63
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Silicones in K-Beauty Makeup & Skincare - Episode 62
Episode Description:
Don’t you just love it when your skincare glides on silky and smooth? Chances are that’s due to silicones in the formula.
Today, we’re getting up to speed on silicones in K-beauty makeup & skincare!
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Episode Summary:
Find today's show notes on the STYLE STORY website at https://stylestory.com.au/blogs/podcast/silicones-in-k-beauty-makeup-skincare-ep-62
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How Korean Beauty Products Are Made - Part Two - Episode 61
On today’s episode, which is the second in a two part series, we’re deep diving on the steps that go into actually making your Korean beauty products. If you’re keen to know how a K-Beauty product gets made from start to finish, then tune in!
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Episode Summary:
Get the Show Notes for this Episode on the STYLE STORY website at: https://stylestory.com.au/blogs/podcast/how-korean-beauty-products-are-made-part-2-ep-61
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If you’ve ever wondered how your favourite Korean beauty products get made, who the big players are in manufacturing, and which companies own which brands in K-Beauty then stick around. On today’s episode, which is the first in a two part series, we’re deep diving on how Korean Beauty products are actually made.
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Episode Summary:
K-Beauty News Headlines Korea's cosmetics exports reached a new record last year. According to the Korea Customs Service, Korea exported US$6.12 billion of cosmetics in 2020, up 14.8 percent from the previous year In the first quarter of this year, exports grew by 32.4% year-on-year with skincare products leading the way, with an increase of 24%. Makeup sales were down, likely due to the impact of working from home and mask wearing. The biggest importers of Korean cosmetics are China, Hong Kong, the US, Japan and Vietnam Korea's imports of cosmetics fell 10.7% on-year in 2020 to $1.07 billion.
A few things to note about the K-Beauty industry generally Size of market is huge, as evidenced by latest export figures Dominated by two players - Amore Pacific and LG Household and Health Care It is literally no exaggeration to say that Korea’s national economy was built on export. After the Korean War, the country was decimated, and had a GDP the size of countries in Sub-Saharan Africa. Korea is now the world’s 10th largest economy. The turnaround is 100% due to Korea’s exports. As a country, Korea has few natural resources so to speak of; instead, they build things and then sell them overseas. Historically, the government identified sectors to focus on for its exports, things like cars, semiconductors etc. These days, cosmetics are also at the top of the list. KOTRA, the national trade agency, plays a huge role in promoting and assisting companies to export overseas.
Who Owns Who in K-Beauty?
For the remaining show notes visit: https://stylestory.com.au/blogs/podcast/how-korean-beauty-products-are-made-part-1-ep-60
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Hyaluronic Acid in Korean Skincare - Episode 59
Today we’re taking a look at hyaluronic acid in Korean skincare - why it’s a wonder ingredient and some of the best K-Beauty hyaluronic acid products on the market.
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Episode Summary:
K-BEAUTY NEWS HEADLINES - Korea Cracks Down on False Advertising Claims
The Ministry of Food and Drug Safety (MFDS) recently published a notification of cosmetics violating the advertisement requirements. As online shopping for homecare products surged during COVID 19 pandemic, MFDS inspected over 500 cosmetics sold online, finding that 336 products made false claims of medical efficacies, most of which were cellulite cream.
Phrases like “scar treatment” and “fat reduction” were being used to describe ordinary cosmetics, rather than registered drugs and treatments.
In Korea, cosmetics are products that “apply, rub, spray, etc. to the human body in order to clean, beautify, maintain or improve the health of skin and hair, and have minor effects on the human body.” By their definition, these are not products that have ‘medical’ effects’ and therefore brands need to be very careful in the types of claims they make about products that are ordinary cosmetics.
The authority emphasized the importance of promoting products legally, and showed the examples of non-compliance advertisement cases for brands to use as a guide.
WHAT IS HYALURONIC ACID
Access today's show notes at the STYLE STORY website via https://stylestory.com.au/blogs/podcast/hyaluronic-acid-in-korean-skincare-ep-59
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K-Beauty for Mature Skin - Episode 58
As we age, the metabolism of our cells becomes slower and tell-tale signs of ageing emerge. Skin becomes drier and finer in texture, and starts to lack in tone and firmness. Age spots and pigmentation can also appear, which contribute to a more uneven looking complexion.
While no beauty products can turn back the hands of time, there is no reason you can’t look and feel your best at every age and keep your skin in tip-top shape. That’s why today, I’m sharing the best Korean Beauty products for mature skin.
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View today's Show Notes at the STYLE STORY website at https://stylestory.com.au/blogs/podcast/k-beauty-for-mature-skin-ep-58
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Korea is famous for its day spas, dermatologists and plastic surgery clinics, in part thanks to a variety of treatments that aren’t available overseas. But the other thing they have in common is their use of clinical Korean skincare brand; the type of products you’ll usually only find at an aesthetician in western countries. Today, we’re exploring what they are, how they’re different from non-clinical brands and some of the top trending clinical K-Beauty brands.
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https://stylestory.com.au/blogs/podcast/clinical-korean-skincare-brands-ep-57
What to do if you liked today’s episode - Clinical Korean Skincare Brands Ep-57 Don’t forget to subscribe and leave a rating so that others can find us! If you are interested in clinical Korean skincare products to stock in your own clinic, please get in touch with our team. They would be happy to match you with the perfect brand for your clinic - https://stylestory.com.au/pages/contact-us
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Winter is on the way and while that’s great for cozy fireplaces, hot chocolate and snuggling in bed, it ain’t so great for the skin. If your skin suffers during woolly weather, then stick around because on today’s episode, I’m running through my recommendations for the best Korean beauty products for winter!
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https://stylestory.com.au/blogs/podcast/korean-skincare-routine-for-winter-ep-56
Resources for Today’s Episode Korean Beauty Products for Winter Korean Beauty Routine for Winter K-Beauty Masks You Need this Winter
What to do if you Liked Today’s Episode - Korean Skincare Routine for Winter - Ep-56 Keep the conversation going on Facebook by joining K-Beauty Down Under Facebook group.
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Niacinamide has been a K-Beauty favourite for years and thanks to its ability to do everything from improve your skin’s barrier function to fade acne scars it’s little wonder why. Today, we’re doing a deep-dive on niacinamide in K-Beauty, plus a few warnings on what not to do.
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https://stylestory.com.au/blogs/podcast/niacinamide-in-k-beauty-ep-55
Resources for Today’s Episode - Niacinamide in K-Beauty Ep-55 What is Niacinamide and Why Does K-Beauty Love It Are You Overdoing it with Niacinamide
What to do if you like today’s episode - Niacinamide in K-Beauty Ep-55 Don’t forget to hit subscribe so you don’t miss another episode and leave a rating and review so others can find us! To continue the chat you’ll find me on Instagram @lauren.kbeauty
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Blackheads. Even the name conjures up images of something we’d rather avoid, let alone see on our faces. Unfortunately, blackheads are a common problem and solving them is usually a high priority. Luckily, K-Beauty is all over it.
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K-BEAUTY NEWS HEADLINE
Korean sunscreen scandal - what’s going on, which brands have been implicated and why the problem unfolded in the first place.
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https://stylestory.com.au/blogs/podcast/k-beauty-for-busting-blackheads-ep-54
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Fermented skincare is more than just a passing fad in K-Beauty - it’s a tradition! If you’ve been curious about the hows or whys behind the use of fermented ingredients in Korean skincare, then you won’t want to miss this episode.
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https://stylestory.com.au/blogs/podcast/fermented-skincare-in-korean-beauty-ep-53
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On today’s episode, I’m sharing a guest appearance I recently did on the Grown-Up Girl’s Report podcast. Alex and I talked through everything you need to know to get started with K-Beauty.
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Episode Description
Alex has always been intrigued by K-Beauty and wanted to deep-dive into this cult beauty approach for a long time. So, on the episode, she and I chat about what the fuss is about K-Beauty and what we need to know to get started.
I explain the differences between western beauty, why double cleansing and essences are a big deal and how hydration is the best way of combating the signs of aging.
Alex and I also share our favourite less and luxe products of the moment.
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https://stylestory.com.au/blogs/podcast/what-you-need-to-know-to-get-started-with-k-beauty-ep-52
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If busy is your middle name, then today’s episode is for you. To celebrate Mother’s Day, I’m sharing my top tips for busy mums to save your skin, time and sanity!
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Episode Description
Mother’s Day is just around the corner so to celebrate all things Mum, I’m giving you my top Korean Beauty Tips for Busy Mums! If you aren’t a Mum yourself, share this episode with someone who is.
Access Today's Show Notes:
https://stylestory.com.au/blogs/podcast/korean-beauty-tips-for-busy-mums-ep-51
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If you’re a Mum-to-be, you’ll want to make sure that whatever you’re using is safe for both you and bub, which is why today I’m giving you the need to know about K-Beauty during pregnancy.
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https://stylestory.com.au/blogs/podcast/k-beauty-skincare-for-pregnancy-ep-50
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If done properly, exfoliating can be a powerful tool in your skincare routine to help prevent acne and keep skin and pores clean and smooth. But it’s easy to go wrong when using acids, especially when layering them in your skincare.
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https://stylestory.com.au/blogs/podcast/how-to-layer-skincare-acids-ep-49
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Today we’re deep-diving on antioxidants in Korean skincare, plus taking a look at some of the best K-Beauty products you’ll find them in.
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https://stylestory.com.au/blogs/podcast/k-beauty-s-favourite-antioxidants-ep-48
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Facial massage is a popular technique in Korea for applying skincare products at home and for facials in one of the many skincare clinics you’ll find on nearly every street in Seoul!
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Episode Summary:
Facial massage of some form is nearly always part of a treatment at a Korean aesthetic clinic and it’s a great way for managing puffiness, improving circulation and boosting your skincare. Today, I’m going to share how to do a Korean facial massage at home!
Access Today's Show Notes:
https://stylestory.com.au/blogs/podcast/korean-facial-massage-ep-47
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Western beauty has plenty of hero Vitamin C Serums, with some hefty price tags to match. Today, I’m sharing my list of the best K-Beauty Vitamin C Serums on the market that won’t break your budget.
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Today’s podcast episode is brought to you by STYLE STORY - your go-to for K-Beauty. If you’re looking for Korean skincare products from niche brands, indie brands and the cult favourites, then visit stylestory.com.au
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https://stylestory.com.au/blogs/podcast/korean-beauty-vitamin-c-serums-ep-46
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Chances are you know the K-Beauty products everyone is talking about in your country. But do you want to know which K-Beauty products everyone in Korea actually likes?
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https://stylestory.com.au/blogs/podcast/korean-beauty-in-korea-ep-45
Resources for Today’s Episode:
Korean YouTubers to Follow
Korean Beauty in Korea: Get it Beauty
Best K-Beauty Apps and Websites
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With the popularity of a vegan lifestyle continuing to grow, many Korean skincare companies are now focusing on the vegan beauty market, with some brands even focusing solely on vegan formulations.In line with the growing trend towards cruelty-free skincare and makeup (cosmetic testing on animals has been officially outlawed in Korea), brands are now firming their stance that no animals need to have suffered for your beauty at any stage of the product’s lifecycle.
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https://stylestory.com.au/blogs/podcast/vegan-k-beauty-brands-and-products-ep-44
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So you’ve thought long and hard on pulling the trigger on some new K-Beauty products and you probably can’t wait to see results. When can you expect the benefits to kick in. Exactly how long does it take to see skincare results? On today’s episode we’ll take a look.
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https://stylestory.com.au/blogs/podcast/how-long-does-it-take-for-skincare-products-to-work-ep-43
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With so many options for buying K-Beauty these days, there has never been a better time to go all in on the benefits of Korean skincare. While there are always great buys to be found, sometimes the deals really are too good to be true.
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If you’ve ever googled the phrase, “Did I get a fake K-Beauty product” then stay tuned because today, I’m going through all the signs to look out for fake K-Beauty products.
What separates real from fakes? And how can you buy authentic K-Beauty products with confidence? Here are the key signs to look out for:
https://stylestory.com.au/blogs/style-story/did-i-get-a-fake-k-beauty-product
What To Do If You Liked Today’s Episode - Is My K-Beauty Product Fake? Ep - 42 Follow STYLE STORY on Instagram Don’t forget to grab a copy of our free Guide to K-Beauty
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Ever tried a super hyped K-Beauty product only to decide it’s a total dud or just not right for your skin? #Frustrating.
Which is why today, I’m sharing a list of hyped K-Beauty products that I’m just not feeling.
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https://stylestory.com.au/blogs/podcast/overhyped-k-beauty-products-ep-41
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Struggling with eczema? Stick around because in today’s listener requested episode, we’re tackling the need to know about this skin condition and how you can incorporate Korean Beauty products into your arsenal to deal with it.
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This was another requested episode from a long-time listener of the show. Having eczema necessitates a few changes to your beauty routine, as well as the vetting process for introducing new products to your skin.
Access Today's Show Notes:
https://stylestory.com.au/blogs/podcast/korean-beauty-and-eczema-ep-40
Resources for Today’s Episode The Australian Register of Therapeutic Goods Cosmetic Claims Guidelines K-Beauty Products for Eczema Eczema Support Group
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With Valentine’s Day just around the corner, now is the perfect excuse to have a play with some skincare and makeup that will have you looking and feeling your best.
No matter whether you have a hot date, are just going out with friends or even staying in, the 14th is a great excuse to discuss some truly great K-Beauty makeup and skincare essentials for glowing, dewy skin.
On today’s episode, I’ll be sharing some of my favourite K-beauty products with you that will complete your look.
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When it comes to Valentines Day, whether you’re single or loved up, it’s a great time to spend a night with loved ones. Rather than going crazy with the contouring, I’m going to give you all the tips and tricks to make your skin the star of the show.
These are my picks for the top K-Beauty products to have on hand for your Valentines Day:
https://stylestory.com.au/blogs/podcast/k-beauty-valentines-special-ep-39
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This was a requested episode from one of our listeners, who was interested to know the causes of sensitive skin and whether sensitivity is only caused by a broken skin barrier? If there are different causes of sensitivity, should people treat sensitive skin differently based on the cause?
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Today, we’re taking a look at the best Korean skincare for sensitive skin. We’ll explore the root causes of skin sensitivity, plus some of the best K-Beauty ingredients to care for it.
WHY DOES SKIN BECOME SENSITIVE? Skin can become sensitive thanks to a variety of external environmental factors. This includes things like pollution, sun exposure and artificial heating. More problematically, sometimes skin even becomes sensitive as a result of the use of incorrect or harsh skincare products or incompatible ingredients. This can erode the skin’s barrier and open it up to bacteria and other aggravations.
External factors can result in skin becoming dry, red, uneven and make it look older, with larger pores.
HOW TO AVOID SENSITIVE SKIN:
Avoid ingredients that don’t agree with your skin I don’t like fear-mongering in skincare and I certainly don’t agree with a blanket ban on all types of ingredients that some influencers and bloggers like to push.
The truth is that nearly all common ingredients in skincare products are fine for the vast majority of people. They wouldn’t be in the products if they were toxic or harmful because very few companies are in the business of courting lawsuits and product recalls.
That’s not to say that some ingredients don’t agree with some people, but blanket ruling out entire categories of ingredients in skincare products is akin to extreme diet culture in my books. For most people, all things in moderation is the recipe for healthy skin.
Some ingredients that can be problematic for some skin types include: Dyes Fragrances Parabens Alcohols Preservatives Sulfates Phthalates and Acids Coconut oil Lanolin Essential oils Isopropyl palmitate
Make sure you always patch test any new skincare products you buy so that you can eliminate any that don’t agree with you.
Using a product or ingredients that’s not right for your skin can result in painful breakouts, bumps and clogged pores that can take weeks to clear.
Don’t use water that’s too hot I know how tempting it is to jump into a hot shower or bath. But if you’re trying to aggravate your skin, this is a good way to go about it. When cleansing your face especially, it’s best to stick to lukewarm water and don’t towel-dry off too aggressively.
Avoid over-exfoliation We’ve previously covered the dangers of over-exfoliatingskin, but it bares repeating: Overdoing it with your scrubs and acids can result in everything from: excessive dryness irritation redness breakouts; and even a burning sensation on the skin.
The reason is that exfoliation targets the outer layer of the skin. Once this layer is compromised, the skin is unable to perform its barrier function as healthy skin cells are disrupted.
Don’t leave the house without sunscreen Hopefully this goes without saying, but you should never leave the house without sunscreen.
That is unless you fancy anything from sun spots and skin discolorations, to red veins, blotchiness, premature wrinkles, skin sensitivity and even the risk of skin cancer.
SENSITIVE-SKIN FRIENDLY K-BEAUTY INGREDIENTS If you’re looking for Korean skincare ingredients that work for most sensitive skin types try:
Allantoin – extracted from the comfrey plants, this ingredient stimulates skin cell regeneration to heal and protect sensitive skin while also softening and soothing.
Burdock root – this is a plant extract that soothes skin and acts as an antioxidant.
Centella asiatica – not only is it effective in treating wounds, this famous Asian plant also aids in healing incisions and burns, by promoting collagen production and inhibiting the inflammation that leads to scarring.
Green tea – the polyphenols in green tea have potent antioxidant and skin-soothing properties, making it ideal for sensitive skin.
Licorice – thanks to its glabridin content, licorice helps protect skin from environmental stressors that cause sensitivity.
Madecassoside – one of the bioactive compounds in Centella asiatica, this ingredient serves as an antioxidant and has been shown to be non-sensitizing. It helps to revitalize skin’s surface.
Panthenol - also known as Provitamin B5, is the alcohol form of vitamin B5. When skin care products containing Provitamin B5 are absorbed by the skin, the provitamin is converted to Vitamin B5 (pantothenic acid), which moisturises, calms, repairs and revitalizes skin.
Adenosine functions as a skin soothing and restoring agent.
THE BEST KOREAN BEAUTY PRODUCTS FOR SENSITIVE SKIN
If you’re already suffering from sensitivities, these are some products that can help:
Benton Aloe Propolis Soothing Gel– this moisturising gel contains natural, gentle ingredients with no alcohol or fragrance. It helps soothe irritated skin and maintain the correct level of hydration.
Jelly Ko Cherry Blossom Sleeping Mask - contains allantoin, adenosine and panthenol, which are both on the sensitive skin friendly list and skips out on alcohol, silicone, essential oils, mineral oil, sulfate detergents, parabens, urea, DEA, PEGs, TEA and phthalates. The light gel texture is very soothing.
APLB Derma Daily Repair Cream– Harnessing the power of peptides plus skin brightening niacimamide, hydrating sodium hyaluronate and wrinkle-fighting ceramides, this intensive daily repair skin is just the ticket for dry, dull, lacklustre, sensitive and aging skin.
Tosowoong Pure Green Tea Mask – bathed in high quality green tea extract, this mask relieves sensitivities with vitamins and minerals that deeply hydrate, visibly plump, calm and protect skin.
Benton Aloe Soothing Mask Pack – this gentle face mask offers soothing, hydrating, nourishing, cooling and revitalising benefits to sensitive, easily-irritated skin.
iUNIK Centella Calming Gel Cream – Combining Centella asiatica leaf water (70%) with soothing Tea tree leaf water 10%, this calming moisturiser takes care of blotchiness and sensitivity.
Tosowoong Green Tea Eco Brightening Essence – this hydrating and brightening essence uses green tea to soothe and calm red, irritated and sensitive skin.
Resources for Today’s Episode Best Korean Skincare for Sensitive Skin Have You Damaged Your Skin’s Barrier Ep-28 Best Korean Beauty Ingredients for Your Skin Type Ep0-23 How to Know if You’ve Damaged Your Skin Barrier
What To Do If You Liked Today’s Episode - Sensitive Skin Special Ep-38
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Looking to get your skincare routine off on the right foot in 2021? I’ve got 9 skincare resolutions to get you started!
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Now I’m not a big one for New Years’ resolutions that involve diet, exercise and drinking more water. We’re all big enough and old enough to know that we probably should be doing all of these, and when it comes to the really extreme ones they’re just yet another way for us to beat ourselves up about something.
So, I’m going to skip right past them and get onto the juicy stuff - some skincare resolutions that involve simple tweaks you can make to your routine.
Access Today's Show Notes:
https://stylestory.com.au/blogs/podcast/skincare-resolutions-for-2021-ep-37
Resources for Today’s Episode The Double Cleanse Method I Ep-09 Listener Q&A Ep-26 How Long Does it Take to See Skincare Results How to Avoid Over-Exfoliation
See omnystudio.com/listener for privacy information.
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If #officelife is draining you in more ways than one, then stick around because today I’m sharing my top tips for combating dry office skin.
Access Today's Show Notes:
https://stylestory.com.au/blogs/podcast/skincare-for-a-dry-office-ep-36
What To Do If You Liked Today’s Episode - Skincare for a Dry Office Ep-36 Let me know if you have any other tips to combat dry office skin on Instagram! For more skincare advice and to meet a community of like minded K-Beauty lovers, join our Facebook group - K-Beauty Down Under
See omnystudio.com/listener for privacy information.
With more K-Beauty brands debuting and new products being released on a daily basis it can be confusing to know where to allocate your beauty budget. Which is why today, I’m sharing my picks for the K-Beauty brands to look out for 2021!
CONNECT WITH ME Instagram: www.instagram.com/lauren.kbeauty Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok: https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty:
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Access Today's Show Notes:
https://stylestory.com.au/blogs/podcast/k-beauty-brands-to-look-out-for-in-2021-ep-35
What To Do If You Liked Today’s Episode - K-Beauty Brands To Look Out for in 2021 Ep-35 Let me know YOUR picks for the best K-Beauty skincare brands for 2021 on Instagram. For more skincare advice and to meet a community of like minded K-Beauty lovers, join our Facebook group - K-Beauty Down Under
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2020 was a massive year for many reasons – from the Aussie bush fires and COVID to the launch of STYLE STORY’s first in-house brand Jelly Ko, both me and the team at STYLE STORY spent another year discovering, curating and reporting on all the latest K-Beauty crazes from Korea!
CONNECT WITH ME Instagram: www.instagram.com/lauren.kbeauty Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok: https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKyF
Access Today's Show Notes:
https://stylestory.com.au/blogs/podcast/2020-year-in-review-ep-34
What To Do If You Liked Today’s Episode - 2020 Year in Review Ep-34 If you’re not already, don’t forget to follow us on Facebook, Instagram and YouTube to stay up to date with all our latest news. Plus, don’t forget to sign up to the STYLE STORY newsletter for special discount codes and offers for our subscribers only.
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Summer is the perfect time to shake up your skincare routine because not only is it the season of sun, surf and sand, it also goes hand in hand with enlarged pores, oiliness, congestion, pimples and pigmentation.
Stick around because today, I’ve got all your summer skincare bases covered.
CONNECT WITH ME Instagram: www.instagram.com/lauren.kbeauty Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok: https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKyF
Access Today's Show Notes:
https://stylestory.com.au/blogs/podcast/k-beauty-summer-beauty-hacks-ep-33
What To Do If You Liked Today’s Episode - K-Beauty Summer Beauty Hacks Ep-33 Let me know your favourite summer skincare products on Instagram For more skincare advice and to meet a community of like minded K-Beauty lovers, join our Facebook group - K-Beauty Down Under
Resources for Today’s Episode Summer Skincare Treatments
The Perfect Korean Skincare Routine for the Aussie Summer
Summer Skincare Mistakes to Avoid
See omnystudio.com/listener for privacy information.
Left your gifts to the last minute? Stick around, because on today’s episode I’m running through the best stocking stuffers and K-Beauty gifts that everyone will love to receive this Christmas!
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Access Today's Show Notes:
https://stylestory.com.au/blogs/podcast/the-top-5-k-beauty-products-to-gift-this-christmas-ep-32
What To Do If You Liked Today’s Episode For more skincare advice and to meet a community of like minded K-Beauty lovers, join our Facebook group - K-Beauty Down Under
Join us on December 26 for our Boxing Day Sale - up to 40% off select brands at www.stylestory.com.au
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If you want practical solutions to pimple problems, then stay tuned because today we’re covering how to get rid of pimples using K-Beauty products, tips and tricks.
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Access Today's Show Notes:
https://stylestory.com.au/blogs/podcast/how-to-get-rid-of-pimples-k-beauty-style-ep-31
What To Do If You Liked Today’s Episode - How to Get Rid of Pimples, K-Beauty Style Ep-31 For more skincare advice and to meet a community of like minded K-Beauty lovers, join our Facebook group - K-Beauty Down Under
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Wondering if you should bother with an eye cream? Searching for the best one? Then stick around, because on today’s episode, the eyes have it.
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Access Today's Show Notes:
https://stylestory.com.au/blogs/podcast/korean-beauty-eye-creams-ep-30
What To Do If You Liked Today’s Episode - Korean Beauty Eye Creams Ep-30 Come and find me on Instagram and let me know whether you use an eye cream! Don’t forget to subscribe to the podcast so you don’t miss future episodes. If you leave a review I’ll read it out on the show.
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The Best K-Beauty Products to Pick Up at the Black Friday Sales - Ep-29
Planning to pick up a bargain at the Black Friday Sales this year? Stick around because on today’s episode of the Korean Beauty Show podcast we’re going through the best K-Beauty products to grab on sale!
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Access Today's Show Notes:
https://stylestory.com.au/blogs/podcast/the-best-k-beauty-products-to-pick-up-at-the-black-friday-sales-ep-29
What To Do If You Liked Today’s Episode - The Best K-Beauty Products to Pick Up at the Black Friday Sales - Ep-29
● Come and find me on Instagram and let me know what products you’ll be picking up at the Black Friday Sales in 2020
See omnystudio.com/listener for privacy information.
Is your face constantly sore, prone to irritation, redness, tingles or dryness no matter how much moisturiser you lather on?
If so, then stay tuned because on today’s episode of The Korean Beauty Show Podcast, we’re covering barrier damage and how to know if you’ve damaged yours.
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Access Today's Show Notes:
https://stylestory.com.au/blogs/podcast/have-you-damaged-your-skin-s-barrier-ep-28
What To Do If You Liked Today’s Episode - Have You Damaged Your Skin’s Barrier Ep-28 Download your free copy of the Beginner’s Guide to K-Beauty here
Resources for This Episode How to Know If You’ve Damaged Your Skin’s Barrier Why the pH of Your Face Wash Is So Important
See omnystudio.com/listener for privacy information.
It’s the new beauty buzzword popping up on skincare forums and Reddit but what is it, do you have it and how do you treat it?
On today’s episode of the Korean Beauty Show podcast, we’re exploring fungal acne and the K-Beauty products that can assist while you obtain medical treatment.
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Access Today's Show Notes:
https://stylestory.com.au/blogs/podcast/fungal-acne-ep-27
What To Do If You Liked Today’s Episode - Fungal Acne Ep-27 Jump on over to Instagram and enter the draw to win a 1:1 Skin Consultation to match you with your perfect K-Beauty products with me - all you need to do is leave a comment on our Instagram post If you have a skincare question you’d like answered on the podcast, then let me know on Instagram.
Resources for Today’s Episode
Folliculitis Scout
Fungal Acne and K-Beauty Solutions
What is Fungal Acne and Why Do So Many People Suddenly Think They Have It
See omnystudio.com/listener for privacy information.
To celebrate the podcast reaching over 10,000 downloads in 96 countries, today I’m answering your skincare questions.
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Access Today's Show Notes:
https://stylestory.com.au/blogs/podcast/listener-q-a-ep-26
What To Do If You Liked Today’s Episode - Listener Q&A Jump on over to Instagram and enter the draw to win a 1:1 Skin Consultation to match you with your perfect K-Beauty products with me - all you need to do is leave a comment on our Instagram post If you have a skincare question you’d like answered on the podcast, then let me know on Instagram.
See omnystudio.com/listener for privacy information.
To celebrate Halloween, today on the Korean Beauty Show podcast we’re talking scary skincare. From toothpaste on pimples, to bicarb soda as a DIY exfoliator, if you want to know the things that skincare nightmares are made of, then tune in.
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Access Today's Show Notes:
https://stylestory.com.au/blogs/podcast/scary-skincare-ep-25
What To Do If You Liked Today’s Episode - Scary Skincare
Jump on over to Instagram and enter the draw to win a 1:1 Skin Consultation to match you with your perfect K-Beauty products with me - all you need to do is leave a comment on our Instagram post.
See omnystudio.com/listener for privacy information.
CONNECT WITH ME
Instagram: www.instagram.com/lauren.kbeauty
Facebook: www.facebook.com/stylestory.au
Website: www.thekoreanbeautyshow.com
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Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKyF
Access Today's Show Notes:
https://stylestory.com.au/blogs/podcast/how-to-pick-the-perfect-korean-beauty-product-ep-24
What To Do If You Liked Today’s Episode
Leave a review for the podcast on Apple iTunes or on STYLE STORY’s Facebook page
See omnystudio.com/listener for privacy information.
If you’re wondering what K-Beauty ingredient is perfect for your skin type or any skin issues you are experiencing, then stay tuned because today I’m running through a massive list of some of the most popular ingredients in Korean skincare.
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Access Today's Show Notes:
https://stylestory.com.au/blogs/podcast/best-korean-beauty-ingredients-for-your-skin-type-ep-23
What To Do If You Liked Today’s Episode - Best Korean Beauty Ingredients For Your Skin Type
Leave a review for the podcast on Apple iTunes or on STYLE STORY’s Facebook page
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Can’t seem to rub two cents together but #beautyislife? I feel you! Whether you’re still a student or just terrible at making your budget last til the next pay day, today we’re talking the skincare and K-Beauty essentials to use in your routine without going broke in the process.
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Access Today's Show Notes:
https://stylestory.com.au/blogs/podcast/broke-beauty-guide-ep-22
See omnystudio.com/listener for privacy information.
Acne scars are the worst. Not only do you have to suffer through acne itself, now you’re left to deal with the scars and marks they left behind. Everybody gets them; we all hate them. Today on the Korean Beauty Show podcast we’re talking the best Korean Beauty products for fading acne scars, pronto.
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Access Today's Show Notes:
https://stylestory.com.au/blogs/podcast/korean-beauty-for-acne-scars-ep-21
Resources for Today’s Episode Best Korean Beauty Products for Fading Acne Scars
See omnystudio.com/listener for privacy information.
To celebrate the 20th episode of the Korean Beauty Show Podcast, on today’s episode we’re going to take a look into what it takes to launch a new K-Beauty Brand.
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Access Today's Show Notes:
https://stylestory.com.au/blogs/podcast/launching-a-k-beauty-brand-ep-20
What To Do if You Liked Today’s Episode: Come and visit us instagram.com/jellyko_official
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When it comes to acids, you’ve probably seen a few acronyms popping up over and over – AHAs, BHAs and PHAs.
Today, we’re jumping in to take a look at the three most common types of acids and how to use them in your routine.
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Access Today's Show Notes:
https://stylestory.com.au/blogs/podcast/ahas-bhas-and-phas-decoded-ep-19
What to do if you liked this week’s episode - AHAs, BHAs and PHAs Decoded Don’t forget to subscribe to the podcast so you never miss another episode Today is the last day to go into the running to win a $100 AUD STYLE STORY Gift Voucher. All you need to do is leave your review for the podcast.
Resources for Today’s Episode K-Beauty Alpha H Liquid Gold Dupe Skin Acids Decoded How to Layer Acids
See omnystudio.com/listener for privacy information.
On today’s episode of the Korean Beauty Show podcast, we’re taking a look at the difference between essences, serums and ampoules. I’ll explain what they are, how you use them and why you might want to add them into your skincare routine.
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Access Today's Show Notes:
https://stylestory.com.au/blogs/podcast/what-s-the-difference-between-an-essence-serum-and-ampoule-ep-18
What to do if you liked today’s episode - What’s the Difference between an Essence, Serum and Ampoule? Don’t forget to rate and review the podcast on Apple iTunes. All reviews left by 15 September will go into the running to win a $100 AUD STYLE STORY Gift Voucher.
If you’d like to chat about anything in today’s episode, come and find me on Instagram.
See omnystudio.com/listener for privacy information.
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Episode Summary
Toner is known by various different names in Korea – “Skin”, “Toner”, “Softener” and even “Booster”.
This year’s hottest trends are: The 7 Skins Method; The DDak To Method; The Chap To Method
Access Today's Show Notes:
https://stylestory.com.au/blogs/podcast/korean-skin-toner-trends-2020-ep-17
See omnystudio.com/listener for privacy information.
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Episode Description:
Today, we are exploring the difference between your skin purging and reacting and how to know whether your skin is just adjusting to new products or whether it’s time to ditch them.
Access Today's Show Notes:
https://stylestory.com.au/blogs/podcast/how-to-know-if-your-skin-is-purging-vs-reacting-ep-16
What to Do If You Like Today’s Episode - How to Know if Your Skin is Purging Vs Reacting Join the STYLE STORY mailing list for your chance to be one of the first to try Jelly Ko’s new Bubble Tea Steam Cream for free. Leave a review for the podcast and go into the draw to win an AUD $100 STYLE STORY Gift Voucher. Competition closes 15 September 2020.
See omnystudio.com/listener for privacy information.
Today, we’re exploring the difference between K-Beauty in Korea versus K-Beauty overseas. If you’ve ever wondered if the products actually sold in Korea are different to the Korean products you find in your country, then stay tuned because I’m going to explore the differences and why I think they happen.
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Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKyF
Access Today's Show Notes:
https://stylestory.com.au/blogs/podcast/k-beauty-in-korea-versus-overseas-ep15
What to Do If You Like Today’s Episode - K-Beauty in Korea vs Overseas Join the STYLE STORY mailing list for your chance to be one of the first to try Jelly Ko’s new Bubble Tea Steam Cream for free. Leave a review for the podcast and go into the draw to win an AUD $100 STYLE STORY Gift Voucher. Competition closes 15 September 2020.
See omnystudio.com/listener for privacy information.
If you’re doing your part to keep COVID-19 at bay, there’s a good chance you’ve noticed am outbreak of new pimples around the areas you’ve been wearing a mask. Today, we’re taking a look at the causes of maskne and how to fight it, K-Beauty style!
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Access Today's Show Notes:
https://stylestory.com.au/blogs/podcast/maskne-and-how-to-fight-it-ep-14
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It’s one of K-Beauty’s favourite ingredients.And with its ability to repair skin damage, actively hydrate and fight wrinkles and it is little wonder.
Today, on the Korean Beauty show we’re going to be taking a look at the truth about snail mucin
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Access Today's Show Notes:
https://stylestory.com.au/blogs/podcast/snail-in-k-beauty-products-ep-13
Resources For this Episode:
https://stylestory.com.au/how-your-snail-cream-gets-its-snail/
https://stylestory.com.au/why-should-i-use-snail-mucin/
https://stylestory.com.au/the-truth-about-snail-mucin-in-k-beauty-products/
What To Do If You Liked This Episode
Rate and review the Korean Beauty Show! Don’t forget to leave your Blog, YouTube or Instagram handle if you have a Korean Beauty related channel so that others can discover you as well.
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If there’s one thing you can always count on with K-Beauty it’s new beauty. Koreans are obsessed with the “next big thing” in beauty and are never content to keep using the same old stuff. Cue - Korean skincare companies, always keen to find the season’s next trend!From new products, ingredients and concepts Korean skincare is always coming out with the newest and latest trends. Today, we’re running some of the best new Korean skincare releases
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https://stylestory.com.au/blogs/podcast/episode-12-latest-k-beauty-product-release-round-up
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Episode Summary -Best K-Beauty Dupes and Swaps For Expensive Products
If you have a western or expensive beauty product you love (but don’t love the price tag of), then stick around because in today’s episode I’m going to run you through a list of products that incorporate similar ingredients, textures and results from some of the biggest beauty brands on the market - from Estee Lauder, Eve Lom, SK-II to Sand & Sky.
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Access Today's Show Notes:
https://stylestory.com.au/blogs/podcast/best-k-beauty-dupes-and-swaps-for-expensive-products-ep-11
What To Do If You Liked This Episode - Best K-Beauty Dupes and Swaps For Expensive Products If you have other Korean skincare swaps I would love to know about them - come and find me on Instagram @lauren.kbeauty and let me know!
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From K-Pop to K-Drama stars, today we’re going through the skincare routines, tips and secrets of Korean stars with some of the most perfect skin going.
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Korean Celebs with Special Skincare Tips Son Ye Jin - Famous for using masks every day Monsta X’s Minhyuk - does the 3 skins method IU - mixes facial oils with her makeup to prevent her skin from drying out Bae Suzy - Famous for the 424 method of double cleansing Jeon Ji Hyun - does facial massage to promote blood flow to her face. Jang Nara - also a fan of facial massage. BTS Jeong Kuk - Washes his face once a week with apple cider vinegar Kim Tae Hee - famously picky with her skincare products and refuses to use anything with a strong scent. Ha Ji Won - Known for not using a towel to dry her face, because the rough texture is too harsh on her skin. She takes cold showers too.
Access Today's Show Notes:
https://stylestory.com.au/blogs/podcast/korean-celebrities-skincare-routines-ep-10
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The Korean Beauty Routine differs from a typical western skincare routine and one of the steps in the routine that stands out is the double cleanse.
On today’s episode, we’re going to be talking through everything you need to know about the Korean double cleanse method (and how to do it!)
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Access Today's Show Notes:
https://stylestory.com.au/blogs/podcast/the-double-cleanse-method-i-ep-09
Resources https://stylestory.com.au/the-korean-double-cleanse-method/ https://stylestory.com.au/how-to-double-cleanse-by-skin-concern/ https://stylestory.com.au/best-korean-beauty-cleansers/
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Skin brightening refers to fading dark spots caused by hyperpigmentation, sun exposure and ageing.
Unlike skin bleaching, which involves changing the colour of the skin, skin brightening simply refers to the process of removing any dark marks that discolour your original skin tone.
To start with, let’s unpack what it causes skin pigmentation.
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Access Today's Show Notes:
https://stylestory.com.au/blogs/podcast/what-is-skin-brightening-i-ep-08
Resources:
https://stylestory.com.au/what-is-skin-brightening/
https://stylestory.com.au/best-korean-beauty-products-for-skin-brightening/
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Today on the Korean Beauty Show Podcast we're gearing up for an epic battle of the products - in this episode, Pimple Patches!
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Access Today's Show Notes:
https://stylestory.com.au/blogs/podcast/battle-of-the-pimple-patches-i-ep-07
What to do if you Liked Today’s Episode | Ep 07 Join STYLE STORY’s Facebook group K-Beauty Down Under on Facebook
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Today on the Korean Beauty Show we’re taking a look at Korean makeup and some of the differences you’ll see between makeup in Korea versus western makeup.
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Access Today's Show Notes:
https://stylestory.com.au/blogs/podcast/intro-to-korean-makeup-i-ep-06
What to do if you Liked Today’s Episode | Ep 06 Join STYLE STORY’s Facebook group K-Beauty Down Under on Facebook
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Instagram: www.instagram.com/lauren.kbeauty
Facebook: www.facebook.com/stylestory.au
Website: www.thekoreanbeautyshow.com
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Access to Today's Show Notes:
https://stylestory.com.au/blogs/podcast/k-beauty-for-dry-skin-ep-05
What to do if you Liked K-Beauty for Dry Skin | Ep 05
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STYLE STORY - Your Style, Your Story
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Today on the Korean Beauty Show Podcast we're taking a look at some of the hottest trending ingredients that are popping up in K-Beauty stores all over Seoul!
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Access Today's Show Notes:
https://stylestory.com.au/blogs/podcast/top-trending-k-beauty-ingredients-ep-04
What to do if you Liked Top Trending K-Beauty Ingredients | Ep 04
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Have you ever wondered how Korean Beauty is different to Western Beauty? From the ingredients in the products, to the formulations, packaging, approach and even their purpose, we're chatting 8 main ways that Korean skincare differs from Western skincare.
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Instagram: www.instagram.com/lauren.kbeauty
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Website: www.thekoreanbeautyshow.com
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Access Today's Show Notes:
https://stylestory.com.au/blogs/podcast/how-korean-beauty-is-different-to-western-beauty-ep-03
Resources for this episode:
Skin79 Korean BB Creams
What is Skin Brightening
APLB Glutathione Ampoule Serum
The Korean Double Cleanse Method
How Korean Skincare is Different to Western Skincare
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Take a photo of yourself listening to the podcast and tag us @stylestory_kbeauty
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Here's what NOT to do when you start your Korean Beauty routine. From ignoring your skin type, to buying all the products at once, to not patch testing, these are the beginner K-Beauty mistakes to avoid.
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Access Today's Show Notes:
https://stylestory.com.au/blogs/podcast/beginner-k-beauty-mistakes-to-avoid-ep-02
Resources for this episode:
4 K-Beauty Beginner Mistakes to Avoid Blog Post
Mistakes in K-Beauty Video
What to do if you Liked this Episode:
Don’t forget to leave a review for this podcast
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To start off, we're exploring a topic that is slightly controversial - why the 10 Step Korean Beauty Routine is a lie. We'll discover where the concept originated, what the "steps" of the 10 Step Routine are supposed to involve, and what to focus on instead when getting started with K-Beauty.
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Instagram: www.instagram.com/lauren.kbeauty
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Website: www.thekoreanbeautyshow.com
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Access Today's Show Notes:
https://stylestory.com.au/blogs/podcast/why-the-10-step-korean-skincare-routine-is-a-lie-ep-01
Resources for this episode:
An Overview of the Korean Beauty Routine
Deep Dive on the Korean Beauty Routine
What to do if you Liked this Episode:
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If you want to keep up to date with all things Korean beauty then this is the podcast for you. We'll cover everything from an insights into the products, ingredients and trends you'll be seeing in beauty, as well as how to perfect your own skincare routine.
Topics discussed in this episode:
Who Am I?
Most of you who are listening will probably have met me through STYLE STORY, my business which was founded in 2014 and is Australia’s first Korean Beauty store.
If you haven’t already met me either in person or online, then allow me to introduce myself.
I’m your host Lauren Lee and I’ve spent the last 10 years living and breathing all things K-Beauty. I’m an Aussie who is now permanently based in Seoul, South Korea and I can’t wait to share all the things I’ve learned living and working in the K-Beauty industry with you.
I have created this podcast so that I can provide you with practical tips to help you with your own Korean beauty journey. I’m going to be giving you all the tricks I’ve picked up through my own Korean beauty routine, as well as working with Korea’s hottest skincare and makeup brands for the last 7 years.
I’m also going to be sharing the things I wish I’d known so hopefully I can save you some time, money and wasted products. These episodes are going to be coming to you once a week every Tuesday.
Why K-Beauty?
To give you a little bit of an idea about who I am and where I’ve come from, I first discovered Korean Beauty nearly 10 years ago while studying on exchange at Yonsei University in Seoul, South Korea.
At the time, I had no idea that K-Beauty even existed and I didn’t speak the Korean language.
I was originally drawn in by the innovative product packaging, and once I tried the products for myself I was surprised by just how different Korean beauty products were to anything I’d tried before. The ingredients and formulas were really unique and the quality was comparable to products five times as expensive back home.
I started bringing Korean skincare and makeup back to Australia for friends and
family as gifts, but before I knew it I was filling “orders” for people who had fallen in love with them and wanted more!
Initially, I founded my business STYLE STORY as a hobby but several years later, with the products basically selling themselves, I set up STYLE STORY as a side-hustle.
Since then, the business has grown to become my full-time job and led me full circle back to a life in Seoul, Korea where I’ve lived since 2016. I now speak fluent Korean and STYLE STORY has teams in both Seoul, South Korea and Australia, along with a warehouse based in Sydney.
My #1 Tip for Starting Out with Any New Skincare
Patch testing
This is really just a quick series of tests you can run to see whether a product agrees with you or not before slathering it all over your face.
Why are you testing? We test for 3 things – allergies, irritation and pore clogging.
How to test? Click here for everything you need to know.
Resources for this episode:
STYLE STORY – Online Korean Beauty Store
Introduction to Patch Testing
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