Southern Fried eCommerce

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Hey y'all! Welcome back to a new season of the Southern Fried eCommerce podcast! This week, co-host Jay and CEO Eric discuss Prime Day, Buy with Prime, and EYStudios' recent trip to Austin for the BigCommerce Partner Summit.

We start this week's podcast by discussing where we've been the last six months and what we've been up to as a company. Next, we discuss our recent foray into Buy with Prime, and how two of our clients were featured during Amazon's Prime Day. Finally, we tackle our trip to the BigCommerce Partner Summit!

Here are the articles we discuss this week:

Amazon Compares Buy with Prime with Other Risky Moves by Ina Steiner
Prime Day's Mixed Message: Some Merchants Boost Prices During the Event by Paul Conley

We also invited all listeners to join us for our upcoming webinar, "Creating New Channels of Growth via Buy with Prime" on July 27th on 1 p.m. Learn more here.

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Hey y'all! We hope you were able to enjoy your Thanksgiving break as well as Black Friday/Cyber Monday. This week, Jay and Emily check in to see how sales numbers look as well as discuss their oh so interesting Thanksgiving breaks.

Here are our latest blog posts:

Deep discounts drive Cyber Monday web sales to a record $11.3 billion

Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios

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Welcome back to our first bi-weekly episode of Southern Fried eCommerce! This week, Co-Hosts Jay and Emily get into the festive spirit with a host of great eCommerce articles. They put their heads together to they discuss the articles give their down home holiday take on them.

This week, the podcast starts with a look at OnlyFans and their inclusion of social selling. The duo dive into the continued rise of social selling and what this particular case study shows regarding the need for creating engaging content. Next, the pair get into the holiday spirit by diving into the early eCommerce insights on the holiday season so far. Is there anything that be learned to apply to your sales coming up? Last but certainly not least, Jay and Emily cover five tips for businesses during Black Friday/Cyber Monday.

Here is our most recent blog posts at EYStudios:

Your eCommerce Guide to TikTok: Trends & Strategies
Why eCommerce Blogging Isn't Dead
How Much Social Media is Too Much?

Here are the articles we discuss this week:

Creators on OnlyFans Can Add Stores from eCommerce Platform Spring to Their Profiles by David Cohen
Early eCommerce Insights from the 2022 Holiday Season (So Far) by Krystin Gresham
5 Black Friday Cyber Monday Tips for Business Owners by Meghan Coyle

Other article of interest:

Cisco Eyes Faster Growth On Digital Transformation Trends by Paul Demery

Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

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Welcome back to another fun-filled episode of the Southern Fried eCommerce podcast! This week, Co-Hosts Jay and Emily get together to discuss eCommerce articles both old and new to give you the best takes to optimize your business strategy.

This week's episode has a centralized focus on the holidays. If you haven't started planning now, you are already behind. Our first article tackles ad spending and how July was the worst month in two years. A lot of opportunities to get ahead of other businesses, especially to get ahead on holiday sales. Our team then moved to Amazon fulfillment and their new peak season fees. A lot to consider when you're selling to customers for the holidays. Finally, we discuss how Facebook is sunsetting live shopping in favor of their Reels.

Here are a few of our most recent blog posts at EYStudios. These are:

The 4 Types of Actions In An Uncertain Economy
100 Days To Black Friday: Is Your eCommerce Site Ready?
Why Site Speed Is Important and How a Development Agency Can Help

Here are the articles we discuss this week:

July Was The Worst Month For Ad Spending In 2 Years by Daniel Konstantinovic
Amazon Announces First Peak Season Fee For Its Fulfillment Services by Max Garland
The Facebook Live Shopping Feature Is Going Away by Nicole Farley

Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

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Hey Y'all! Welcome back to another episode of the Southern Fried eCommerce podcast! This week, Co-Hosts Jay and Emily are back from their trip to the big easy and ready to discuss eCommerce. Sit back as the pair read the latest eCommerce articles and give them their southern fried spin.

This week's episode starts with Vitamin Water making their big debut on TikTok...to not so great results. The team discuss strategies that businesses could learn from to make sure the same doesn't happen to them. Next, the team look at the drop in eCommerce prices and the rise in groceries as they once again discuss opportunities for businesses to prepare for uncertain times.

Here are a few of our most recent blog posts at EYStudios. These are:

New Colorado Retail Delivery Fee: Everything You Need To Know
Top 7 Ways To Increase ROI For Your Site
Tactics For Re-engaging Abandoned Cart Customers (Without Being Annoying)

Here are the articles we discuss this week:

Social Files Newsletter by Tommy Clark, a Workweek Friend
E-commerce prices decline for the first time in over two years: Adobe by Tatiana Walk-Morris

Be sure to check out the webinar recording for How to Modernize You B3B Digital Commerce Experience featuring Jay as well.

Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

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Hello again & welcome back to another episode of the Southern Fried eCommerce podcast! This week, Co-Hosts Jay and Emily are back and better than ever. They are once again ready to provide you with all the best eCommerce articles from the week along with their own personal spin.

This week's episode begins with Shopify laying off 10% of their workforce and how this relates to small businesses. It's important to make sure your business is building strategies and contingency plans to keep your business going during uncertain times. Next, the duo discuss different strategies that businesses can invest in to help lay some ground work including marketplaces and affiliate marketing. After that, the discussion focusses on B2B and how there are a number of niche marketplaces for your business to look into. Finally, the podcast concludes with a discussion on promotions and discounts.

Here are a few of our most recent blog posts at EYStudios. These are:

What Are The Best Social Platforms For My Business?
How To Build Trust In Your Online Store
The Most Common Mistakes Businesses Make When Implementing Analytics

Here are the articles we discuss this week:

Shopify reports $1.2B net loss, lays off 10% of its workforce by Dani James
No eCommerce Company is Island by Christopher Dobroth
As revenue grows, B2B marketplace head counts climb as well by Mark Brohan
Promotions and Discounts: UX/CX considerations for eCommerce brands by Nikki Gilliland

Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

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Hey y'all! Welcome back to another exciting episode of the Southern Fried eCommerce podcast! This week, Co-Hosts Jay and Emily are joined by the lovely Roddy Smith of Rewind. Together, they review the latest topics of the week and do a roundtable discussion of those eCommerce articles.

This week's podcast starts out with another great discussion on B2B and the growth of marketplaces. Once again, it's important you're making these moves or you will be left behind. Next, the group dives into cryptocurrency and whether or not it should be a main stream practice with eCommerce businesses. Finally, the group dives into the new Pinterest API and how that can be an excellent addition for businesses to adopt into their social strategy.

Here is a rundown of our most recent blog posts at EYStudios. These are:

What Is Branding? How Do You Grow a Business?
What Does SaaS Mean? Why Should Your Business Care?

Here are the articles we discuss this week:

Why B2B Marketplaces are now a mainstream digital commerce sales channel by Mark Brohan
How Retailers are Approaching Cryptocurrency Payments by Dani James
Pinterest API for Shopping Highlights Host of New Commerce Features by David Cohen

Here are some resource links from Rewind:

Shared Responsibility Model
Top 5 Experiments Entrepreneurs Need to Grow Their Business
Ebook: How to Secure Your Ecommerce Store
Fitness Retailer has 100,000 SKU’s Wiped From Online Store

Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

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Happy 4th of July weekend and welcome back to another half episode of the Southern Fried eCommerce podcast. Jay and Emily say "hello", tell their weekend plans and Jay answers the all important question "Did he go to the movies with his wife?"

The best part? We have plenty of additional EYStudios content to consume.
Here are our latest blog posts:

Southern Fried eCommerce Episode 33 Recap
What is Branding? How Do You Grow A Brand?

Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

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Welcome back to another episode of the Southern Fried eCommerce podcast! This week, Co-Hosts Jay and Emily are a little tired but once again excited to bring you the latest eCommerce articles to discuss.

This week's episode begins with the team once again diving into AR and how the younger generations such as Gen Z are really gravitating towards newer technologies. We continue that topic into our next article where the co-CEO of PacSun sheds a little light on how they tap into those markets. Next, we move onto discussing ad spending and how businesses need to be investing money into getting their products out there, even with a looming recession. Finally, Jay and Emily briefly touch on how to make those classic businesses look to the horizon for new ideas instead of staying in the past.

Here is a rundown of our most recent blog posts at EYStudios. These are:

The Benefits of Advertising of Facebook
Why Every eCommerce Business Needs PPC
Southern Fried eCommerce Episode 32 Recap

Here are the articles we discuss this week:

Shoppers who use AR less likely to return purchases: Snap by Tatiana Walk-Morris
How PacSun engages young consumers in the physical and virtual worlds by Sheryll Poe
Ad spending will remain strong despite a looming recession by Daniel Konstantinovic
A startup marketplace aims to digitize metals procurement by Jim Daly

Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

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Welcome back Southern Fried eCommerce podcast fans! (or Fried-Heads) This week, Co-Hosts Jay and Emily review the latest eCommerce articles and discuss them with their own southern flair.

We kick off this week's episode discussing Amazon Prime Day and what businesses need to do to prepare. Even if your business doesn't sell on Amazon, there is still plenty you can do to profit! Next, we dive into The North Face and see how their PPC strategy can be replicated for small businesses. After that, we dive back into planning and discuss back-to-school. Planning is essential if you're looking for success. Finally, we once again talk about the successful platform TikTok and how your business needs to get in now before it's too late.

Here is a rundown of our most recent blog posts at EYStudios. These are:

New Marketing Trend: Opting Out of Sensitive Holidays
Ways To Improve Your Email Marketing Strategy
Southern Fried eCommerce Episode 31 Recap

Here are the articles we discuss this week:

Amazon Prime Day 2022 Kicks Off July 12 with 3 Weeks of Early Savings by Ina Steiner
4 Things To Learn about Paid Search from The North Face by Jason Tabeling
Back-to-school sales growth will be more in-store than online by Don Davis
Hello Alice Examines Why SMBs are Flocking to TikTok by David Cohen

Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

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Welcome back to a much healthier episode of the Southern Fried eCommerce podcast! This week, Co-Hosts Jay and Emily are back in action and ready to discuss the latest eCommerce articles despite the fact that Jay had a bit of car trouble this week...

We begin the podcast by discussing Jay's favorite brand, Barbie and how they've partnered with Forever 21 to launch a new metaverse experience. After discussing the inevitability of this movement, we move onto discussing values-driven consumers and how some customers are more interested in a company's values over pricing. We then have a first on the podcast and discuss an EYStudios article and how Target+ is the next big step on a business' omnichannel journey. Finally, we go back to the virtual try-on world and discuss that further. Is it just a fad or is this the next big step for businesses?

Here is a rundown of our most recent blog posts at EYStudios. These are:

Maintaining Your eCommerce Brand During Uncertain Times
8 Ways To Engage Your Online Customers

Here are the articles we discuss this week:

Forever 21, Barbie launch summer collection available in the metaverse by Tatiana Walk-Morris
What do values-driven consumers care about? by Dave Frankland
Target+: What you need to know about BigCommerce’s Beta Program by Jess Richmond
Amazon launches virtual try-on for shoes by Dani James

Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

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Welcome back to another quick check-in episode of Southern Fried eCommerce! Emily is unfortunately sick so no big episode this week. Instead, Jay and Emily quickly catch up and let everyone know they should hopefully be back for more southern fried goodness next week.

The good news is there is still plenty of EYStudios content you can enjoy in the meantime. Here are our latest blog posts:

Top 5 Tips For eCommerce PPC Campaigns
Why is Content Important to Websites?

Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

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Welcome back to another fun and exciting episode of the Southern Fried eCommerce podcast! This week, Co-Hosts Jay and Emily are joined by the Manager of Strategic Alliances for Avalara, Tom Arehart. Together, they review the latest topics of the week and do a roundtable discussion of those eCommerce articles.

We start this week's podcast by discussing Avalara and how they are much more than the taxes you dread every April. We then look into Ulta's new media network and how creating a good customer loyalty program and truly improve your eCommerce business. Next, the group makes fun of their age by analyzing how the different generations engage with website design and how they are communicated to by brands. Finally, the group looks at Google advertising and how Apple's option to remove tracking impacts what decisions eCommerce businesses should be making.

Here is a rundown of our most recent blog posts at EYStudios. These are:

What Do BigCommerce's Omnichannel Features Mean For Your Business?
Southern Fried eCommerce Episode 29 Recap
The Biggest Sales Holidays and What It Means For Your eCommerce Site

Here are the articles we discuss this week:

Ulta unveils media network powered by data from 37M rewards members by Peter Adams
Web Design for Everyone Please No One by Barbara Carneiro
As Google offers more personalized advertising, Apple suggests that in some cases, personalization doesn’t matter by Jeremy Goldman

Omnichannel month is still in full swing at EYStudios! To celebrate, we are offering a free Omnichannel consultation with our team and BigCommerce. The best part? You don't need to have a BigCommerce store!
Interested? Sign up here to receive yours at eystudios.com/strategic-consulting/.

Finally, we are offering an Omnichannel webinar to help businesses make sense of all the sales channels and just help Make It Make Sense. Register for the webinar at https://register.gotowebinar.com/register/7298522323966403595.

Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

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Hey y'all! Welcome back to another episode of the Southern Fried eCommerce podcast! This week, Co-Hosts Jay and Emily are joined by partner manager and subscription expert, Casey Coughlin of Recharge. Together, they review the latest topics of the week and do a roundtable discussion of those eCommerce articles.

We start this week's podcast by discussing Recharge and how their business helps surprise and delight customers with their subscription offerings. We dive into the businesses that are doing well and some that potentially Jay and Emily might purchase from. (A candle subscription? Could us in.) Next, they dive into the 3 trends that will helps brands stay on top of eCommerce: Influencer Marketing, Personalization and AI/Automation. Finally, they tackle users beginning to unsubscribe from their services and what businesses can do to keep that retention up!

Here is a rundown of our most recent blog posts at EYStudios. These are:

Client Spotlight: McFarlane Toys Store
Southern Fried eCommerce Episode 28 Recap
Why eCommerce is Moving To An Omnichannel Approach

Here are the articles we discuss this week:

The Great Unsubscribe by Pamela Danziger
3 Trends to Understand to Stay on Top of eCommerce by Bharat Kanodia

We're continuing Omnichannel month at EYStudios! To celebrate, we are offering a free Omnichannel consultation with our team and BigCommerce. The best part? You don't need to have a BigCommerce store!
Interested? Sign up here to receive yours at eystudios.com/strategic-consulting/.

In addition, we are offering an Omnichannel webinar to help business make sense of all the sales channels and just help Make It Make Sense. Register for the webinar at https://register.gotowebinar.com/register/7298522323966403595.

Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

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Hi, hello and welcome back to another episode of Southern Fried eCommerce! Hosts Jay and Emily joined together once again to review the latest topics of the week and do a roundtable discussion of those eCommerce articles.

Jay & Emily start off the podcast on a sadder note as they dive into the the decline in eCommerce stocks. As customers are going back to brick & mortar, there are still plenty of ways to capture their interest online. Especially with a solid omnichannel strategy. Next, the team look at Amazon as they discuss their ways of getting big brands in front of customers with more product placement. Finally, we round out the podcast by once again tackling omnichannel and why it is such a success with eCommerce businesses.

Here is a rundown of our most recent blog posts at EYStudios. These are:

Why Can No One Define Omnichannel?
Omnichannel and Social Media Marketing: The Natural Partnership

Here are the articles we discuss this week:

eCommerce Stocks Plummet As Consumers Pull Back Online Spending by Lauren Thomas
Amazon Looks to Lure Brands with new Streaming Tech Integrations by Peter Adams
Survey Reveals Why Omnichannel is Key To Retail Success by Robert Dalheim

This month is Omnichannel month at EYStudios! To celebrate, we are offering a free Omnichannel consultation with our team and BigCommerce. The best part? You don't need to have a BigCommerce store!
Interested? Sign up here to receive yours at eystudios.com/strategic-consulting/.

Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

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Hello and welcome to another episode of Southern Fried eCommerce! Hosts Jay and Emily are without a guest this week so together, they review the latest topics of the week and do a roundtable discussion of those eCommerce articles.

We are continuing SEO Month at EYStudios here where we are offering FREE SEO Audits to eCommerce businesses. Interested? Sign up here to receive yours at eystudios.com/services/seo/.

In addition, we are offering a SEO webinar to help business make sense of all the SEO jargon and just help Make It Make Sense. Register for the webinar at https://register.gotowebinar.com/register/9136406586753783055.

Jay & Emily start off the podcast by once again diving back into the Metaverse and discussing Gen Z's draw to branded content in video games. While small businesses can't partake now, it's a lot to think about for the future of gaming and advertising. Next, the team discusses B2B again and making sure you're investing in your digital business otherwise you WILL be left behind. Jay and Emily then touch on omnichannel and the dominating force that is the Latin American market. Finally, the pair wrap up this week's podcast discussing SEO and how Google has been showing less than appealing search results.

Here is a rundown of our most recent blog posts at EYStudios. These are:

Intro to Google Analytics: How To Read The Basic Data
Solving the World’s Problems Through Better Merchandising
People Over Data: Why Data Matters But People Matter More

Here are the articles we discuss this week:

What Gen Z Wants to See From Brands as Metaverse attachments grow by Peter Adams
- https://www.retaildive.com/news/gen-z-brand-metaverse-preferences-Fortnite-Roblox/622319/
Many organizations lag investing in better digital supply chain ecommerce tools by Mark Brohan
- https://www.digitalcommerce360.com/2022/04/20/companies-lag-spending-money-on-digital-supply-chain-and-ecommerce-applications/
Performance - driven ad formats dominate Latin American retail media markets by Matteo Ceurvels
- https://www.emarketer.com/content/latin-american-retail-media-markets
Is Google Search Worse? Many Seem to Agree by Roger Montti
- https://www.searchenginejournal.com/is-google-search-worse/446919/#close

Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

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Welcome back to another fun filled episode of Southern Fried eCommerce! Hosts Jay and Emily are without a guest this week so together, they review the latest topics of the week and do a roundtable discussion of those eCommerce articles.

This month is SEO Month at EYStudios where we are offering FREE SEO Audits to eCommerce businesses. Interested? Sign up here to receive yours at eystudios.com/services/seo/.

Jay & Emily start off the podcast this week by discussing B2B businesses and their need to join the digital space. It's not a matter of if your business should, it's how do I craft a strategy that converts. Next, the two dive back into TikTok where they discuss TikTok's rising eCommerce sales. While Jay can't seem to grasp the variety of content TikTok provides, it continues to be a a great revenue source for businesses and should absolutely be something businesses consider. Finally, to really get into the spirit of SEO Month, they two dive into SEO and the value behind good written content. It's not something that an AI can just craft for you.

Here is a rundown of our most recent blog posts at EYStudios. These are:

What Is Ranking On Page 1 On Google? And How To Improve Your Ranking
The Anatomy Of A Website
What Are The Benefits of Using Magento over WordPress?

Here are the articles we discuss this week:

Manufactures Gain Back Sales Ground by Mark Brohan
- https://www.digitalcommerce360.com/2022/04/07/manufacturers-gain-back-sales-ground/
How does TikTok commerce stack up against Instagram and Facebook? by Jasmine Enberg
- https://www.emarketer.com/content/tiktok-commerce-instagram-facebook
Google doesn’t want your AI-generated SEO spam content by Danny Goodwin
- https://searchengineland.com/google-ai-generated-content-spam-383454

Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

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Welcome back to a fun sized version of Southern Fried eCommerce! Cohost Jay and Emily stop by to say hello, share their big weekend plans, and let the audience know that we'll be back next week for more southern fried fun.

For now, there's still plenty of EYStudios content for you to enjoy until we reconnect. These are:

Southern Fried eCommerce Episode 25 Recap
Timing Matters — When is the Best Time to Reach My Audience?
Search Engines Don’t Buy Your Stuff. People Do.
10 Habits That Could Cost You a Sale

Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

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Hey y'all! Welcome back to another episode of the Southern Fried eCommerce podcast! This week, Emily left to host the show solo which means the Marketing Department is taking over the podcast! Along with our host, Jessica Richmond, our Content Specialist along with Mara Lewellyn, our new Digital Marketing Coordinator join the podcast to give their expertise. Together, they review the latest topics of the week and do a roundtable discussion of those eCommerce articles with their own marketing spin.

This week, after a healthy discussion of their love of Pride and Prejudice, the group once again covers the metaverse and its draw for big businesses. They dive deep into the longevity of it and the future of marketing with the rise of Generation Alpha. Next, the team discusses Instagram's new ability for all users to take products. Is this a new feature that can easily be exploited by online trolls? Or are their ways small businesses can combat this for the betterment of their business? Finally, the group discuss the rise of people venturing outdoors and how businesses should craft their marketing strategy accordingly.

The articles included:

Last year, Nike embraced the metaverse. How’s that paying off? by James Hale
- https://www.tubefilter.com/2022/03/23/nike-metaverse-nfts-nikeland-users/
All Instagram Users in US Can Now Create Product Tags by David Cohen
- https://www.adweek.com/social-marketing/all-instagram-users-in-us-can-now-create-product-tags/
L.L. Bean sales spiked 14% last year as more consumers played outdoors by Daphne Howland
https://www.retaildive.com/news/ll-bean-sales-spiked-14-last-year-as-more-consumers-played-outdoors/620714/

Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

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Hey y'all! Welcome back to another episode of the Southern Fried eCommerce podcast! This week, Co-Hosts Jay and Emily are joined by affiliate marketing and data expert, Stephen Orebaugh of Branded Research, Inc.. Together, they review the latest topics of the week and do a roundtable discussion of those eCommerce articles.

This week, the group covers the rise in consumer spending along with the rise of inflation. Is this something that will last a long time or are we set to have a decline soon? Also, what's up with the lack of bacon in grocery stores? Next, the team dives in Amazon Prime Day and it's guessed date. They determine if Amazon is a necessary evil and if a small/medium sized business should join their marketplace or fight the good fight alone. Finally, the group dive back into TikTok to discuss the new ability to have shoppable recipes and how influencer marketing continues to dominate.

The articles included:

Adobe: U.S. Consumers Spent $1.7 Trillion Online During the Pandemic, Rapidly Expanding the Digital Economy by Adobe
- https://news.adobe.com/news/news-details/2022/Adobe-U.S.-Consumers-Spent-1.7-Trillion-Online-During-the-Pandemic-Rapidly-Expanding-the-Digital-Economy/default.aspx
When is Amazon Prime Day? Experts predict July 11 or July 18 by Paul Conley
- https://www.digitalcommerce360.com/2022/03/17/when-is-amazon-prime-day/
That TikTok Food video making you hungry? Order the ingredients on Instacart. By Sam Gutelle
- https://www.tubefilter.com/2022/03/16/instacart-food-tiktok-shopping-list-hearst/

Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

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Hello again to another exciting episode of the Southern Fried eCommerce podcast! This week. Co-Hosts Jay and Emily are once again joined by a guest from the BigCommerce platform. Sr. Account Executive, Evan Perkins graces the podcast to provide his enterprise expertise. Together, the group dives into the latest topics of the week by reviewing published eCommerce articles.

This episode features the debut of Twitter Shops in Beta. How does it stack against the competition? Is it even competition? Next, the discussion turns to the growing food vertical and how merchants can benefit from growing their business there. Finally, the group wraps up by discussing small DTC businesses and what they need to do to really get their revenue closer to $1M.

The articles included:

Twitter Shops Debuts in Beta by David Cohen
- https://www.adweek.com/commerce/twitter-shops-debuts-in-beta/
Nationwide Food Distributor Names Top Digital Executive by Mark Brohan
- https://www.digitalcommerce360.com/2022/03/09/nationwide-food-distributor-names-top-digital-executive/
Roughly 75% of DTC brands bring in under $1M in online sales: report by Tatiana Walk-Morris
- https://www.retaildive.com/news/roughly-75-of-dtc-brands-bring-in-under-1m-in-online-sales-report/620007/

Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

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Welcome back to another episode of the Southern Fried eCommerce podcast! This week is a meeting of the southern minds. Co-Hosts Jay and Emily are joined by southern Italy residents Gaia and Leonardo of Zakeke, the 3D configurator & AR tool. Together, the group covers the latest topics of the week by reviewing published eCommerce articles.

On this episode, the group first tackle TikTok's decision to bump up their max length to 10 minutes and the overall impact on eCommerce merchants. The team then dives into product marketing in video games with American Eagle debuts on Roblox. Is it a natural progression of marketing or is this encroaching on too much influence on the younger generation?

The articles included:

TikTok bumps up max video length to 10 minutes by Todd Spangler
- https://variety.com/2022/digital/news/tiktok-maximum-video-length-10-minutes-1235191773/
American Eagle debuts on Roblox with inclusive club showcasing spring apparel by Peter Adams
- https://www.retaildive.com/news/american-eagle-debuts-on-roblox-with-inclusive-club-showcasing-spring-appar/619764/

Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

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Hello there and welcome back to another episode of the Southern Fried eCommerce podcast! This week, Co-Hosts Jay and Emily are joined by a very special guest, Chloe Fisher from Clyde. With their powers combined, they cover the latest topics of the week by reviewing published eCommerce articles.

On this episode, the group does everything in their power to try and win over Practical eCommerce to make their next list of top podcasts. They then cover Macy's eCommerce strategy and their rejection of any spinoffs. Next, they dive into social media once again and put a lens of the successful Magnolia Boutique and their strategy to attract new customers. Finally, they play a little game to see what the top-performing categories were for the 2021 holidays.

The articles included:

17 Podcasts for Online Merchants in 2022 by Sig Ueland
- https://www.practicalecommerce.com/podcasts-for-online-merchants
Macy’s rejects eCommerce spinoff as it looks to build on digital growth by Ben Unglesbee
- https://www.retaildive.com/news/macys-rejects-e-commerce-spinoff-as-it-looks-to-build-on-digital-growth/619197/
Magnolia Boutique’s social media posts result in 79% jump in web sales by Gretchen Salois
- https://www.digitalcommerce360.com/2022/02/24/magnolia-boutiques-social-media-posts-result-in-79-jump-in-web-sales/
The Top-Performing categories and retailers of the 2021 holidays by Andrew Lipsman
- https://www.emarketer.com/content/top-performing-categories-retailers-of-2021-holidays

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Welcome back to another fun filled episode of the Southern Fried eCommerce podcast! This week, Co-Hosts Jay and Emily are joined by two very special guests, Megan Smith and Ali Tomer from EYStudios. They introduce the new faces to the EY podcast and together, they cover the hot topics of the week by reviewing published eCommerce articles.

This week, the focus was once again on augmented reality as we focused our lens of Snapchat. After that we discussed B2B Buyers preferring eCommerce over traditional means. Finally, we finished off the podcast by discussing the surge in Valentine's Day shopping.

The articles included:

Snapchat’s AR shopping upgrade points to social commerce future by Robert Williams
- https://www.retaildive.com/news/snapchats-ar-shopping-upgrade-points-to-social-commerce-future/618431/
Charts: B2B Buyers Prefer eCommerce by Adel Boukarroum
- https://www.practicalecommerce.com/charts-b2b-buyers-prefer-ecommerce
3 reasons consumers are going all out for Valentine’s Day by Katherine Cullen
- https://nrf.com/blog/3-reasons-consumers-are-going-all-out-for-valentines-day

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Hey Howdy Hey! Welcome back to another episode of the Southern Fried eCommerce podcast! This week, Co-Hosts Jay and Emily are joined by a special guest, Michael Potters from Gorgias. Together, they cover the hot topics of the week by reviewing published eCommerce articles. The slow downfall of Facebook was a big topic of discussion this along with new technologies businesses should keep their eyes on.
The articles included:

Facebook’s Terrible, Horrible, No Good, Very Bad Week by Isobel Asher Hamilton
- https://finance.yahoo.com/news/meta-poised-suffer-largest-one-122010583.html
iOS 15: Impact on Email Marketing to Date by Carolyn Nye
- https://www.practicalecommerce.com/apple-ios-15-impact-on-email-marketing-to-date
Pinterest adds augmented reality feature for home decor by Tatiana Walk-Morris
- https://www.retaildive.com/news/pinterest-adds-augmented-reality-feature-for-home-decor/618088/

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Howdy and welcome back! On the latest episode of the Southern Fried eCommerce podcast, Jay and Emily take on the latest eCommerce happenings from big box retailers to social advertising. Our special guest on this week's podcast is none other than our Content Specialist/SEO Guru Jessica Richmond. The group team up to talk big box retailers and how making smart decisions with your user experience and marketing can have a big impact on your business.

We begin the podcast with a rundown of our most recent blog posts at EYStudios. These are:

Common Mistakes That Doom Small Business Websites
Southern Fried eCommerce Episode 17 Recap

We then begin our deep dive into this week's top articles:

eCommerce Design is Critical (but Misunderstood)
- https://www.practicalecommerce.com/ecommerce-design-is-critical-but-misunderstood
Walmart U.S. President and CEO John Furner on the ‘next normal’ for the retail industry
- https://nrf.com/blog/retail-leadership-in-action-with-walmart-ceo
Adobe is Betting on An OMnichannel Future With Its New Tech for Retailers
- https://www.forbes.com/sites/joanverdon/2022/01/18/adobe-is-betting-on-an-omnichannel-future-with-its-new-tech-for-retailers/?ss=retail&sh=3600a8e57637
Digital ad spending outlook blows past previous forecasts
- https://www.emarketer.com/content/digital-ad-spending-outlook-blows-past-previous-forecasts

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We're back and better than ever! On this new 2022 episode of the Southern Fried eCommerce podcast, cohosts Jay and Emily cover the latest eCommerce happenings. Our special guest to kick off after the break is our eCommerce Consultant/Sales Extraordinaire, Supro Paul.

We begin the podcast with a rundown of our most recent blog posts at EYStudios. These are:

Is Your Site ADA Compliant? What To Do If It’s Not
10 Problems eCommerce Businesses Face (And How To Fix Them)
Do You Have A Google My Business Listing? Is It Right For Your Business?
Which Digital Marketing Services Should I Use For My Business?

We then begin our deep dive into this week's top articles:

Adobe: Holiday e-commerce topped $204B in the US by Daphne Howland
- https://www.retaildive.com/news/adobe-holiday-e-commerce-topped-204b-in-the-us/617131/
Which device drives the highest ecommerce conversion rates for US retailers?
- https://www.emarketer.com/content/which-device-drives-highest-ecommerce-conversion-rates-us-retailers
Studies Predict Social Media Will Be Biggest Influence on Shopping for Decades by Catherine Erdly
- https://www.forbes.com/sites/catherineerdly/2022/01/12/studies-predict-social-media-will-be-biggest-influence-on-shopping-for-decades/?ss=retail&sh=c9301341f53b

Finally, we touch on the following articles at the end to round out our discussions:

Stats roundup: Online grocery since COVID-19 by Econsultancy
- https://econsultancy.com/stats-roundup-online-grocery-post-covid-19/
Frequent online shoppers make half their web purchases on marketplaces.
- https://www.digitalcommerce360.com/2022/01/13/frequent-online-shoppers-make-half-their-web-purchases-on-marketplaces/?utm_campaign=Take5&utm_medium=Email&_hsmi=200880030&_hsenc=p2ANqtz--bhoLeUX8g-1nLEBzTUgNTWaz1OK1nbfck2zjkXoo9y9vj-_VBsMKC_xtKeGCYOZcUV_0HWFxm4H3KCQz619DblbiQng&utm_source=2022-01-07-T5-R

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On this Festivus themed episode of Southern Fried eCommerce, Jay and Emily are joined by CEO Eric to discuss their eCommerce opinions and air out their grievances to start 2022 off strong.
They cover a few eCommerce themed topics that include:

Platforms Not Celebrating What Makes Them Special
Lifeless Complimentary Closes In Emails
Businesses That Lack The Passion To Get Involved
Agencies That Say That Projects Are "Super Easy"
Minimalist Designs With Terrible UX
Super Formal Communications

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Hey y’all! Welcome to another episode of the Southern Fried eCommerce podcast! This week, cohosts Jay and Emily discuss the latest eCommerce happenings with our eCommerce consultant at EYStudios, Supro Paul. Generational gaps are on display in this podcast as we discuss buy-now-pay-later options and TikTok advertising. We also throw in a nice dash of holiday wisdom with some advice to carry you into January.

The articles included:

Gen Zers relied on buy now, pay later during the holidays. It’s time to pay up. by Maria Monteros
- https://www.retaildive.com/news/gen-zers-relied-on-buy-now-pay-later-during-the-holidays-its-time-to-pay/610560/
148 Million Americans Plan to Shop Super Saturday. by Danielle Inman
- https://nrf.com/media-center/press-releases/148-million-americans-plan-shop-super-saturday
7 New Year’s Resolutions for eCommerce Companies. by Armando Roggio
- https://www.practicalecommerce.com/7-new-years-resolutions-for-ecommerce-companies
E.l.f goes long form for meme-heavy holiday ‘movie’ native to TikTok. by Peter Adams
- https://www.retaildive.com/news/elf-goes-long-form-for-meme-heavy-holiday-movie-native-to-tiktok/611592/

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Howdy! Welcome to another episode of the Southern Fried eCommerce podcast! This week, cohosts Jay and Emily discuss the latest eCommerce happenings with Lead Digital Account Manager, Ivonna Gonzalez. Christmas plans, cryptocurrency and augmented reality are the main topics on discussion with some added southern flair.
The articles included:

Expand Payment Options to Convert More by Pamela Hazelton
- https://www.practicalecommerce.com/expand-payment-options-to-convert-more
‘Consumers crave experiences’: How AR has evolved beyond mere try-on by Robert Williams
- https://www.retaildive.com/news/consumers-crave-experiences-how-ar-has-evolved-beyond-mere-try-ons/611090/
DC360 lowers projected 2021 online holiday sales growth to 10.5%
- https://www.digitalcommerce360.com/2021/12/09/dc360-lowers-projected-2021-online-holiday-sales-growth-to-10-5/

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Hello again to another episode of the Southern Fried eCommerce podcast! This week, COO Jay and Executive Producer Emily chat with our Digital Account Manager, Alex Thompson. After recovering from Cyber Week, they proceed to cover the hot topics of the week by reviewing published eCommerce articles including page load, holiday sales, and cannabis.
The articles included:

Ecommerce Product Release, Nov. 30 by Sig Ueland
- https://www.practicalecommerce.com/ecommerce-product-releases-november-30-2021
Why Page Load Matters by Pranav Bahadur
- https://www.elasticpath.com/blog/why-page-load-time-matters
Cyber Week Online Sales Down 1.4% Physical Store Visits Up by Shelley E. Kohan
- https://www.forbes.com/sites/shelleykohan/2021/11/30/cyber-week-online-sales-down-14-physical-store-visits-up/?ss=retail&sh=78d8ecb5c9bd
Poll Reveals Cannabis Shopping Trends for the Holiday Season by A.J. Herrington
- https://www.forbes.com/sites/ajherrington/2021/12/01/poll-reveals-cannabis-shopping-trends-for-the-holiday-season/?ss=retail&sh=4aec2c911dbd

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Howdy! Welcome back to another episode of the Southern Fried eCommerce podcast! This week, COO Jay and Executive Producer Emily are joined by a special guest, Juan Jacinto from BigCommerce. Together, they cover the hot topics of the week by reviewing published eCommerce articles. Holiday shipping is once again a big topic of discussion along with live shopping
The articles included:

Honest Messaging Drives Conversions this Holiday Season by Pamela Hazelton
- https://www.practicalecommerce.com/honest-messaging-drives-conversions-this-holiday-season
Despite Supply Chain Challenges, ‘shoppers won’t go home empty-handed’ by Jonathan Gold
- https://nrf.com/blog/despite-supply-chain-challenges-shoppers-wont-go-home-empty-handed
Hasbro Launches first ever livestream shopping event by Tatiana Walk-Morris
- https://www.retaildive.com/news/hasbro-launches-first-livestream-shopping-event/609891/
Wayfair sales dip in Q3, it announces plans to open permanent physical stores by April Berthene
- https://www.digitalcommerce360.com/2021/11/11/wayfairs-sales-dip-in-q3-it-announces-plans-to-open-permanent-physical-stores/

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Welcome to another weekly episode of the Southern Fried eCommerce podcast! This week while CEO, Eric is on vacation, COO Jay takes a solo host seat. He is joined by Digital Account Coordinator, Mara, Solution Specialist, Phil and Executive Producer Emily. They discuss the hot topics of the week by reviewing published eCommerce articles and giving their collective two cents from TikTok to holiday shipping.
The articles included:

eCommerce Product Releases: November 1, 2021
- https://www.practicalecommerce.com/ecommerce-product-releases-november-1-2021
It’s a ho-ho-horrible shipping season for small businesses too
- https://www.retaildive.com/news/its-a-ho-ho-horrible-shipping-season-for-small-businesses-too/608947/
What is Live Shopping: A Guide for Ecommerce professionals
- https://ecommerce-platforms.com/creator-economy/what-is-live-shopping#more-55809

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Welcome back to another weekly installment of the Southern Fried eCommerce podcast! This week, CEO, Eric and COO Jay, reunite to cohost the podcast after some time apart. They are joined with Digital Content Specialist, Jessica , and Executive Producer Emily discuss the hot topics of the week by reviewing published eCommerce articles and giving our collective two cents.
The articles included:

Tractor Supply boast 22M loyalty members, many of them young and ready to spend money by Daphne Howland
- https://www.retaildive.com/news/tractor-supply-boasts-22m-loyalty-members-many-of-them-young-and-spending/608817/
Hasbro hit by supply chain woes as $100M in orders go unfulfilled by Ben Unglesbee
- https://www.retaildive.com/news/hasbro-hit-by-supply-chain-woes-as-100m-in-orders-go-unfilled/608899/
Paypal douses reports of a Pinterest Purchase by Lynee Marek
- https://www.retaildive.com/news/paypal-douses-reports-of-a-pinterest-purchase/608934/

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Southern Fried eCommerce is back! This week, COO Jay, Solutions Engineer Phil, and Executive Producer Emily discuss the hot topics of the week by reviewing published eCommerce articles and giving our collective two cents.
The articles included:

eCommerce Product Releases: by Sig Ueland
- https://www.practicalecommerce.com/ecommerce-product-releases-october-17-2021
Stablecoin, CBDCs Could Improve Ecommerce by Armando Riggio
- https://www.practicalecommerce.com/stablecoin-cbdcs-could-improve-ecommerce
Online Holiday Sales to Grow 12% in 2021, DC360 Projects by Jessica Young
- https://www.digitalcommerce360.com/article/online-holiday-sales/?utm_campaign=IRN-2021&utm_medium=Email&_hsmi=172667473&_hsenc=p2ANqtz-8vsurpWA0vBHYbIrpdrh7lp8pa5YCvzqIhyGhI0LAzj681ArrukAXte6Y7NMlPfeHWTD6AhwbSE6W5SWEPQEQrvHa6AQ&utm_source=IRN
Holiday Spending Reflects Continued Consumer Demand by Danielle Inman
- https://nrf.com/media-center/press-releases/holiday-spending-reflects-continued-consumer-demand
Is PayPal pining for Pinterest? By Lynn Marek
- https://www.retaildive.com/news/is-paypal-pining-for-pinterest/608668/

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In this week's episode of Southern Fried eCommerce, CEO Eric, Solutions Engineer Phil, and Executive Producer Emily discuss the new Google Core Web Vitals and what that means for eCommerce merchants. In this new age with more and more customers shopping online, it's important to make sure your experience is as optimized as possible.
Other topics covered in the podcast include:

How eCommerce merchants should handle conventions
Optimizing your online experience to increase conversions

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In this week's episode of Southern Fried eCommerce, Jay and Executive Producer, Emily discuss their eCommerce opinions that might not be part of the majority. They might be hot takes that change with time, but definitely topics worth discussing now.
They cover a few hot takes that have been on their mind, including:

PWAs and their potential to become an outdated idea quickly
Why SMS Marketing is a pain for Millenials
Headless commerce and how it's not a fit for most brands
Desktop hamburger menus being terrible for user experience

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On this festive episode of Southern Fried eCommerce, Eric puts a focus on the holiday season and why it's important to discuss now. He is once again joined by EYStudios Project Manager, Ivonna Gonzalez who brings her experience working with customers during the holidays as well as her experience fighting off Black Friday shoppers.

Topics for this episode include:

The importance of prepping for the holiday rush.
Building a website vs optimizing your site before November.
Different website optimization options to consider.
Marketing your holiday deals for maximum effect.

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This week on Southern Fried eCommerce, Eric focuses on what it takes to keep your site optimized long after your new website has launched. He is joined by EYStudios Digital Account Managers, Ali Reynolds and Phillip Jolley from our ongoing marketing and site maintenance service, Runway. Ali and Phillip showcase their technical and creative knowledge as eCommerce consultants and what they do to show value and measure success for their clients.

Topics for this episode include:

The "set it and forget it" mentality
Building trust with a client for optimal consultation.
How analytics help craft informed decisions.
What businesses should plan for in terms of site maintenance.
How to start bringing traffic to your website successfully.

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Project Management and our Full Site process are the names of the game in this episode of Southern Fried eCommerce. Eric and Jay peel back the curtain on how our project management team assists their clients to build their new websites. EYStudios Project Managers, Chris Kosiba and Ivonna Gonzalez bring their years of project management experience to the conversation providing valuable insight and their love of all things nerdy.

Topics for this episode include:

What clients need to do to prep for the onboarding process.
How discovery differed from scope creation during the sales process.
Navigating scope changes and what to expect.
Our team's quality assurance (QA) testing vs the client's user acceptance testing (UAT).
The exciting go-live process

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In the dramatic conclusion of "What to Expect When You Are Expecting a Site Rebuild," Jay and Eric cover the sometimes not too exciting part of starting a site rebuild. Our Solutions Engineer, Phil Grier joins us once again to discuss gathering the correct requirements to create a proper scope as well as the correct budget and timeline you should be expecting for these types of projects. As Jay says "Cheap ain't good and good ain't cheap!"

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In this week's episode of Southern Fried eCommerce, Eric and Jay cover the initial thoughts an eCommerce business should have when choosing to rebuild their website. Our Solutions Engineer, Phil Grier joins us this episode to bring his 13 years of Yahoo Small Business expertise to the conversation.
They cover many topics to help set the stage for a redesign or replatform, including:

When do you know it's time for your store to undergo this project?
What’s the best route to attack a move like this?
Building The Site Internally vs Freelancer vs Agency.

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In our inaugural episode of Southern Fried eCommerce, Eric and Jay discuss the forever changed eCommerce landscape from March 2020 to March 2021. They cover BOPIS (buy on, purchase in-store), brand messaging as well as the need for fun in what can only be described as the longest year ever.
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Southern Fried eCommerce: Recent Episodes

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