Video Marketing Madness: Recent Episodes
Video Marketing Madness
Stay updated on the latest trends in online video and YouTube marketing. Video Marketing Madness with Ray the Video Guy and Steve Sleeper. New shows every Thursday.
Here’s the outline of today’s episode:
YouTube Targets Mass-Produced Content in Monetization Update
Instagram is allowing search engines to index posts, reels, and videos from professional accounts. You need to convert your account to a pro account.
YouTube will automatically “auto dub” each video into a number of languages, so your video can be watched around the world
For YouTube partner program members, you can grant YouTube permission to share viewer statistics with advertisers
Live leaderboard for top fans in chat during a YouTube livestream
Chat to Clients is a great way to get more leads, and it works great for service businesses, but it also works for marketing companies as well. For a $27.00 initial investment, John Bellamy will teach you how to create the ads, sales strategies, and how to buy the ads on Facebook. As your business grows, John can provide you with a robust CRM system and coaching for an extra investment. Check it out at https://go.chattoclients.io/
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo
Today on Video Marketing Madness, Why You Need YouTube Videos on Your Website. Ray and Steve recap a Search Engine Land article.
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo
Here’s an outline of that article:
Outline: The Future of SEO Content is Video – Here’s Why
1. Introduction
Overview: Video content with search-optimized transcripts leads to better conversions and engagement.
Common problem: SEO content drives traffic but not conversions.
Solution: A video-first strategy that aligns with a real conversion funnel and nurtures leads.
-
Why ‘Top of Funnel’ Thinking Fails Without a Conversion Strategy
The issue with SEO-driven content marketing:
Traffic doesn’t equal conversions.
The misconception of “top of funnel” content when there is no actual funnel.
Solutions:
Align content with a real funnel.
Use email or social media for lead nurturing.
Adopt “organic social media retargeting” to reconnect with visitors without relying on paid ads. -
Why a Video-First SEO-Driven Content Marketing Strategy is Better
Benefits of Video vs. Blogs:
Less time required from subject matter experts (SMEs).
Better engagement and trust-building.
Reduced skimming – videos deliver the full message.
Preference for video over text by many audiences.
Easier repurposing across multiple platforms. -
Video Requires Less Time for SMEs
Example:
SMEs (e.g., doctors) can record multiple videos in a one-hour session.
Video reviews are less taxing than blog reviews.
Improved workflows and faster content production. -
Potential to Earn Subscribers and Build Social Media Presence
Differences in engagement:
Blog visitors leave with little chance of reconnecting.
Videos on platforms like YouTube increase the likelihood of subscribers and repeat engagement.
Opportunity to appear on “For You” pages and build a funnel through social media. -
Visitors Receive More of Your Message Through Video
Observation:
Blog readers skim; video viewers engage more deeply.
Evidence:
Increased time on page and engagement.
Comparison of behavior between YouTube traffic and organic search visitors.
Real-world customer feedback:
Examples of customer trust and conversions after watching videos. -
Videos Can Be More Easily Repurposed Than Blogs
Content repurposing:
Long-form videos can be broken into short-form content for platforms like LinkedIn or Instagram.
Challenges:
Repurposing requires proper tailoring to each platform.
Mistakes can hurt social media efforts and audience engagement. -
Conclusion
Video-first content marketing solves the traffic-to-conversion gap.
It improves efficiency, builds trust, engages audiences, and strengthens social media presence.
With the right strategy, video content can outperform traditional blogs and provide lasting results.
Today on Video Marketing Madness – Steve shares a way to make a living with YouTube. It’s from a presentation he did for the American Association of Premier DUI Attorneys. Here’s a link to the live video stream on VMM’s YouTube channel https://youtube.com/live/ZnF95bwaEQI – Steve’s website is https://stevesleeper.com/
Equipment List:
Shoot videos on your phone. Excellent quality. Make sure the lighting is decent
Use an external mic. Movo offers an excellent lapel mic for $15. Go to https://www.movophoto.com/collections/lavalier-microphones/products/pm10-deluxe-lav-lapel-smartphone-mic
You’ll need a USB-C and Lightning adapter for the mic. USB-C is Android, and I’m told it is the new iPhone. Lightning is iPhone. Best Buy has these things.
Downloading external videos, use 4k Video Downloader. https://www.4kdownload.com/ Give credit to TV stations
Stock photos and videos for B Roll – Envato Elements https://elements.envato.com/
Producing simple slide videos – use Canva – https://www.canva.com/ – it’s also good for formatting YouTube shorts.
Free video editor – https://www.capcut.com/
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo
Today, on Video Marketing Madness, Inexpensive Small Wireless Microphones for YouTube Videos, Steve has some updates.
The Movo WMX 2 is $120.00 and includes 2 mics and 2 transmitters. You can get 1 mic and 1 transmitter for $89.00. Amazon has wireless mics for $79.00 and $10.00, but they have all kinds of brand names, so look around.
Here are links to two stories Steve talked about:
Google hiding search data. There is a spreadsheet on keywords that get traffic but don’t show up in Google Ads
https://searchengineland.com/google-hiding-search-data-advertisers-profiting-446372
YouTube Studio adds new website visits goal for promotions (but you have to be the channel owner. https://searchengineland.com/youtube-studio-website-visits-goal-446308
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo
Today on Video Marketing Madness, Steve shares a case study on how embedding Youtube videos on a client website took it from Google page 2, to page 1.
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo
Today on Video Marketing Madness – How to Green Screen. Ray is an expert, so listen up!
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo
Today on Video Marketing Madness – The Latest Happenings YouTube & Google. Ray and Steve talk about the news you can use.
The big story is the Google Maps scam. Hold onto this article if you or one of your clients get hit. It outlines how to fix your GBP https://searchengineland.com/google-maps-pin-scam-threat-444109
Also, Ray talked about how he’s doing affiliate marketing these days.
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo
Today on Video Marketing Madness – Making Videos with AI. Ray and Steve walk through all the tools available.
ChatGPT will write video titles and scripts
VidVoicer is good with AI voices
Sora and lumalabs.ai have AI video generator
VidChapters uses AI t create YouTube chapters
Opus Clips and Rocket Clips creates Shorts
For long videos, Steve has Temi transcribe. It’s AI and timestamps the video
Updates – Google Business Profile chat and phone history is going away
Google launches Google TV advertising network https://searchengineland.com/google-tv-network-launch-443106
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos. Go to https://raysuggests.com/movo
Today on Video Marketing Madness – YouTube tells us when to upload video to reach the biggest audience.
YouTube issues guidance on when to post content for maximum reach https://searchengineland.com/youtube-issues-guidance-on-when-to-post-content-for-maximum-reach-438774
How To Write ChatGPT Prompts To Get The Best Results https://www.searchenginejournal.com/how-to-write-chatgpt-prompts/479324/
New YouTube Shorts Ad Opportunities For Brands https://www.searchenginejournal.com/new-youtube-shorts-ad-opportunities-for-brands/514166/
Google adds 6 new AI features for Performance Max https://searchengineland.com/google-performance-max-new-ai-features-440031
Exploring Videos on Facebook Just Got Easier https://about.fb.com/news/2024/04/exploring-videos-on-facebook-just-got-easier/
US Senator says TikTok divestiture deadline could be extended to one year https://www.reuters.com/world/us/us-senator-says-tiktok-divestiture-deadline-could-be-extended-one-year-2024-04-10/
Google Confirms Links Are Not That Important https://www.searchenginejournal.com/google-needs-very-few-links/514494/
TikTok to start labeling AI-generated content as technology becomes more universal https://apnews.com/article/tiktok-ai-94c36dae1934920622fc5c54638e3010
Google: Proximity Not A Factor For Local Service Ads Rankings https://www.searchenginejournal.com/google-proximity-not-a-factor-for-local-service-ads-rankings/516196/
Google Ads will pause low-activity keywords starting in June https://searchengineland.com/google-ads-will-pause-low-activity-keywords-starting-in-june-440085
Today on Video Marketing Madness – YouTube AI Notification Requirements. Ray talks about the new information request from YouTube when uploading videos.
Here’s what YouTube asks when uploading a video and this comes from the YouTube back office:
“Do any of the following describe your content?
Makes a real person appear to say or do something they didn’t say or do
Alters footage of a real event or place
Generates a realistic-looking scene that didn’t actually occur
Yes/ No
“To follow YouTube’s policy, you’re required to tell us if your content is altered or synthetic and seems real. This includes realistic sounds or visuals made with AI or other tools. Selecting “Yes” adds a label to your content. ”
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Today on Video Marketing Madness, we have Crazy Google and YouTube Updates! You won’t believe what’s going on!!!
Google just released an algorithm update that many say is the biggest one since Panda in 2010. Websites are getting deindexed, and something seems to be going on with YouTube. Long story short, Google seems to be targeting AI and has a new definition of spam. Listen in as Steve goes into a lot of detail.
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Today on Video Marketing Madness – How to Run Tik Tok Ads
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Here’s a good how to article on running Tik Tok Ads https://sproutsocial.com/insights/tiktok-ads/
Today on Video Marketing Madness – How to Use YouTube Podcast Feature – We’ll walk you through that and other new stuff.
Adding a podcast to your Youtube channel – In the YouTube Studio, click on “Create” upper right, click on “New Podcast”, then click on “Submit RSS Feed” and and then follow the prompts.
Updates:
Google tests Nearby Events and Deals local search feature https://searchengineland.com/google-nearby-events-deals-local-business-436759
Google advertisers are confused between support and sales – we asked for clarification https://searchengineland.com/google-ads-support-sales-clarification-436829
Google rolls out new Performance Max guide and updates several others https://searchengineland.com/google-new-performance-max-guide-update-436703
75% of top brands fall victim to fraud in Google Search Ads https://searchengineland.com/google-search-ads-brands-fraud-436871
YouTube advertising: The ultimate guide https://searchengineland.com/youtube-advertising-the-ultimate-guide-436845
Google tests ‘highly rated’ call out for Local Services ads https://searchengineland.com/google-tests-highly-rated-local-services-ads-436915
Video Marketing Madness is made possible by Market Capital Lending. They understand finding funding for your business and real estate opportunities is hard work. They find and secure the financing you need without the stress and uncertainty of the loan process. Visit https://marcaplending.com/
Today on Video Marketing Madness – Updates and Ray’s new GPT Store App for Optimizing Videos
Here are links to the updates:
Google Ads support is at an ‘all-time low’ – we asked Google why – https://searchengineland.com/google-ads-reps-customer-service-advertisers-low-436434
Google Ads lays off hundreds of staff amid support crisis – https://searchengineland.com/google-ads-lays-off-staff-support-crisis-436589
Google is shutting down websites made with Business Profiles – https://searchengineland.com/google-shutting-down-websites-business-profiles-436393
YouTube rolls out new Shorts editing tools – https://searchengineland.com/youtube-new-shorts-editing-tools-436509
Microsoft rolls out new AI tool that generates instant banner ads –https://searchengineland.com/microsoft-retail-media-creative-studio-436452
Microsoft launches Copilot Pro for $20 per month per user – https://searchengineland.com/microsoft-launches-copilot-pro-for-20-per-month-per-user-436526
YouTube denies ad blocker crackdown is causing browser slowdowns for Premium users – https://searchengineland.com/youtube-denies-ad-blocker-crackdown-slowdowns-premium-436549
Publish or disconnect episodes from an RSS feed on YouTube – https://support.google.com/youtube/answer/13973017?sjid=5363850725070796513-NA&utm_source=teamyoutube&utm_medium=twitter&linkId=9336641
GPT Store – Create Apps – customized versions of Chat GPT for specific uses. Ray created an app that SEOs YouTube videos. It’s Ray’s way of optimizing videos. Ray walks us throught it in this YouTube video https://www.youtube.com/watch?v=zcNttPifO-I
Today on Video Marketing Madness – More YouTube News You Can Use. Will YouTube ban AI voices? Listen in!
There is a new AI technology from YouTube that makes videos. Ray has yet to get his hands on it. What’s more, there’s a rumor YouTube will ban AI voices. We doubt that will happen, but if you use AI voices, be sure to vary them.
Google makes it easier to buy YouTube reservation ads – https://searchengineland.com/google-easier-youtube-reservation-ads-435856
X launches its ChatGPT rival: Grok – https://searchengineland.com/x-officially-launches-its-chatgpt-rival-grok-435584
Google announces April 2024 shutdown date for Google Podcasts – https://arstechnica.com/gadgets/2023/12/google-podcasts-dies-april-2024-youtube-music-migration-tool-goes-live/
Migrate your Google Podcasts to YouTube Music using this link – https://music.youtube.com/transfer_podcasts
YouTube adds more formats for Video Reach Campaigns – https://searchengineland.com/youtube-formats-video-reach-campaigns-435739
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains
Today on Video Marketing Madness – YouTube Updates. Ray and Steve go through everything that is new with YouTube
The biggie is that YouTube might require you to check a box indicating whether a video is AI-generated. We don’t know what will be considered AI-generated.
There is a new filter in Analytics – New Views and Returning Viewers.
YouTube is deliberately ‘suboptimal’ for people using ad blockers: https://searchengineland.com/youtube-suboptimal-ad-blockers-434973
Google is updating its Video publisher policy: https://searchengineland.com/google-updating-video-publisher-policy-435032
YouTube steps up roll out of Shorts ads: https://searchengineland.com/youtube-roll-out-shorts-ads-435064
YouTube updates Product Drops tool for enhanced accessibility and control: https://searchengineland.com/youtube-updates-product-drops-tool-for-enhanced-accessibility-and-control-435222
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains
Today on Video Marketing Madness – Easily Make YouTube Shorts with Opus Clip. Opus Clip uses AI to make numerous shorts from your videos.
Let’s say you have a 10-minute YouTube video. Opus Clip uses AI to analyze the video and pull out the best part for the Shorts. It also scores the quality of the Shorts. Shorts typically get more views and you can refer them to your main video which gets it more views. It will also auto-recenter what it pulls. Check it out at http://rayslinks.com/opusclicp
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains
Today on Video Marketing Madness – The New iPhone 15 Pro Max – Ray has it, and he talks about all the new features. Also, Ray and Steve have tips on getting more organic YouTube views.
Finally, Apple added USBC, so no more lightning. However, all of Ray’s peripherals are lighting, so he’s investigating adapters. With the USBC, you can add keyboards, hook it up to a TV – and other things. Also, you can record videos on an external fast drive which is very cool. Moreover, it has “Apple Log” so you can color grade, and that’s an advanced feature.
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains
Today on Video Marketing Madness – How to do YouTube Interview Shows. Ray and Steve walk you through the hardware and software you need and how to promote the channel.
Ray talk about all sorts of options, but for these show notes, let’s focus on the simple ways, assuming the interviews are remote and not on-site. Use the Logitech C922 webcam and the Yeti Blue mic. Be sure to get a ring light. A small one is fine. Zoom is OK. It’s not letterbox anymore. It is full screen for whomever is speaking. Promote your channel by networking in person or in Facebook Group. Don’t be afraid to use Youtube Promotions. Here’s a list of easy to use video editing softwares https://www.techradar.com/best/best-video-editing-software-beginners
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains
Today on Video Marketing Madness – The New iPhone 15 Video. Ray details some really cool stuff. Plus news you can use.The biggest thing in the news category is YouTube Promotions. It’s in the content area where you’ll find a tab entitled “Promotions Beta.” Ray says it can get your video on page one of Google for your keyword set.Ray is going to get the iPhone Pro Max. It’s got a prismatic camera which means there are prisms in the phone for better zoom and focus. It also allows you to change focus in your editor and it can record to an external device.Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movoCheck out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains
Today on Video Marketing Madness – Vital Marketing Updates You Need to Know. Steve and Ray have a bunch of news and share what’s working for them.
Big news - YouTube enables linking between Shorts and long-form videos. Here’s the Search Engine land article: https://searchengineland.com/youtube-enables-linking-shorts-long-form-videos-430655
Ray and Steve are managing YouTube channels for attorneys. Ray optimizes channels and videos. We are in their office virtually via Zoom when they record videos on their phones. Ray guides them through the process, and it “forces” them to record the videos.
Steve started using Bard this week as a change of pace from ChatGPT. ChatGPT provides more copy. Also, he moved from AI videos to VidVoicer and really likes the slide show videos. You can buy it at https://www.raythevideoguy.com/vidvoicer
Google is rolling out an algorithm change this week, and it will take a couple of weeks. Hold the course, and don’t make huge changes for the next few weeks.
YouTube tests a new anti-adblocker popup with a countdown timer. Here’s the Search Engine Land article: https://searchengineland.com/youtube-tests-new-anti-adblocker-popup-countdown-timer-430689
Elon Musk Confirms Removal Of Context For Links In X Posts. Here’s the Search Engine Journal article https://www.searchenginejournal.com/elon-musk-confirms-removal-of-context-for-links-on-x/494520/#close
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains
Today on Video Marketing Madness – Grow Your Business with Hulu. Ray gives us the facts on Hulu ads.
Hulu has 100 million eyes that see the ads, and they can’t skip them. You can target down to the zip code level, and it’s on real TVs. The cost per ad is 3.5 cents per view on average. There are very tight specs for the video files, so folks will need help with that and then the placement.
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains
Today on Video Marketing Madness - YouTube News You Can Use - Ray and Steve have all kinds of YouTube updates.
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains
Today on Video Marketing Madness –YouTube for Local Businesses – Ray and Steve share a case study.
Be sure the channel and video are optimized. Videos need a good title and thumbnail. Optimize video in the description. Repeat title, backlink GMB and website, citation, copy, directing directions and 5 star review links. Use competitor tags. That helps.
Content - FAQs are good. Ray talked about format.
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains
Start at 01:43
Today on Video Marketing Madness –Alternative Video Platforms - here are the video platforms Ray uses to get views - besides Youtube.
- Threads
- Clapper - Tik Tok competitor - U.S. based. mature audience
- Tik Tok
- Rumble - More free speech than Youtube
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains
Today on Video Marketing Madness – YouTube Monetization Changes. Ray has the lowdown, and we also have other pertinent news to share. Before, you needed 4000 hours of watch time in a year and 1000 subscribers to apply for the ad revenue share. Now it’s 3000 hours of watch time in a year and 500 subscribers. News stories: Tag products in your live streams https://support.google.com/youtube/answer/12299016 Google Bolsters Advertising On YouTube Shorts https://www.searchenginejournal.com/google-bolsters-advertising-on-youtube-shorts/485747/ Google Bard now can show Search and knowledge panels, maps and more while removing the waitlist https://searchengineland.com/google-bard-now-can-show-search-and-knowledge-panels-maps-and-more-while-removing-the-waitlist-416341 YouTube’s Algorithm: What You Need To Know In 2023 https://www.searchenginejournal.com/youtubes-algorithm-what-you-need-to-know-in-2023/488048/ Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains
Today on Video Marketing Madness –How Businesses Can Make Money with YouTube. Ray talks about a few ways businesses can profit.
There are two ways - YouTube ad revenue share and/or local traffic. Applications: -DIY plumber video - sell tools as well -Doctors and dentists -Real estate -Lawyers
Make the videos entertaining and optimize the videos and channel.
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains
Today on Video Marketing Madness – The Big Man Video Plan. We talk about the plan for an attorney who wants to generate more leads and get monetized.
Attorney Joey Franks, the Big Man at Big Man Law in Jackson MS wants to start making interesting videos about cases. The goal is to generate more case leads, but also get monetized by YouTube. Ray gives a list of example channels and we walked through the steps needed.
You can ask ray to join his mastermind on this subject at this Facebook – https://www.facebook.com/RayTheVideoGuy1
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains
Today on Video Marketing Madness – New Stuff in YouTube – Ray has a great list that will help your channel get more views
Community Tab – Depending on number of subscribers, there are community tabs/pages with channels. You can make posts with images, drive views to standing videos, and do polls. It’s a great way to create engagement.
Podcasts. See if you have it in the YouTube Studio and follow the prompts. You can make a playlist a podcast.
Stories. You need 10,000 subscribers, and you have to use your phone and be the channel owner.
Also, Steve talked about a “Search Engine Land” article on “How To Use ChatGPT For Keyword Research.” Here’s the link: https://www.searchenginejournal.com/chatgpt-for-keyword-research/483848/
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains
Today on Video Marketing Madness – Using ChatGPT? There are some prompts and tools that will make it BETTER!
-Give me a title “subject”
-Expand on #1, etc
-Give me 10 more
-Summarize article
-Create open or close for _____
-Tell me the 10 best hashtags for _______
-Write 10 Facebook post about______. (you can import text into Canva to get images)
-Write 5-star reviews – just giveChatGPT the business name and details. Also works for replies to reviews.
Take a look at AI Content Fly. It creates ChatGPT prompts, and it will rewrite articles. It starts at $17.00, but get the $67.00 upgrade to get unlimited credits. Buy it from Ray at http://rayslinks.com/aicontentfly
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains
Today on Video Marketing Madness – Get Ready To Rumble! – Rumble is a new video platform and Ray walks us through it.
Rumble is a bit of a YouTube cast off network for politics and sports. Steven Crowder was demonitized on YouTube but he making a million dollars on Rumble. Also, some wrestling shows are doing very well. Ray has opened a channel and is testing it. Go to https://rumble.com/ – No minimums to get monetized.
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains
Today on Video Marketing Madness – How to Get More Youtube Views. Ray talks about many different ways.
-YouTube ads
– https://buyyoutubviews.com/ Real people watching your videos, least expensive, but it makes Ray nervous
– https://sprizzy.com/ They run Youtube ads for you
– https://famefuel.co/ Ray really likes this one. He always gets the $29.00 package and it gets about 2000 views for his client along with likes and subs. They place your vid with similar videos. They also have a monetization service. YouTube is OK with them.
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains
Today on Video Marketing Madness – ANYONE can shoot pro video – We talked about the benefits of using your smartphone to shoot pro video.
iPhone started the trend of digital HD video with a smartphone. iPhone and Samsung Galaxy shoot better video than the $8000 cameras from 10 years ago. Having the lighting just right used to be a bigger issue than it is now. Facebook and YouTube Lives are much easier with your phone and you have tons of options for mic and lighting connections. (Take a look at Movo.)
Ray’s not a fan of DSLRs for shooting videos. Phones give you way more options.
Word to the wise from Ray, be careful using cheap, small laptops to shoot videos. The batteries swell up and pop the screen.
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains
Today on Video Marketing Madness – YouTube News You Can Use
Here are some news stories we talked about:
-YouTube Shorts Monetization: How Revenue Sharing Works
-Google launches Bard, its answer to ChatGPT
-Google Search podcast carousel going away
-An Easier Way To Handle YouTube Community Guidelines Issues
-YouTube is rolling out an update to how creators reply to comments with Shorts.
-Express yourself w/ YouTube Emotes
-NFL ‘Sunday Ticket’ headed to YouTube beginning next season
-Google’s John Mueller Cautions Against Keyword-Rich Domains
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains
Today on Video Marketing Madness – Generating Online Content with AI. Everything you need to know about AI.
Ray does social media posts for a local insurance agent. To get the posts he needs, he tells the software to give him 20 posts about life insurance. Then he feeds it to Canva and gets 20 graphics for the posts. AI is also good for video scripts, video descriptions, keyword research, hashtags, chapters for a book, and other stuff. It’s ChatGPT and you can find it at https://openai.com/ – it’s free for now. They also have a graphics creator and it’s DALL·E 2
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains
Today on Video Marketing Madness – Online Video Distribution in 2023. Everything you need to know on how to do it.
One of Steve’s clients is an attorney who wants to record case study videos and then make blogs of it and distribute it. Ray suggested making a longer horizontal video that can be transcribed and used as a blog entry with the YouTube video embedded on the blog page. Then make a vertical short that can be distributed to YouTube Shorts, Facebook Page Reels, Instagram Reels, and TikTok.
If you want to administer the client’s TikTok, this article will explain how to do that: https://ads.tiktok.com/help/article/add-users-tiktok-business-center – It has to be vertical and uploaded from a phone. Just hit the + button.
You need to friend your client’s profile on Facebook, and they can then make you an admin of their Facebook business page. Be sure the video is vertical, and look for the three dots and select Reels.
IG Reels. Make sure the client has attached their Facebook to their IG. that should allow you to administer the IG as well. Be sure to upload it as a Reel, vertical videos.
YouTube Shorts. Make sure the clients has made you a manager of their YouTube Business page. Vertical videos.
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains
Today on Video Marketing Madness – Using Video with Social Media. Ray has some keen case studies.
With your Facebook pages and groups, you need to give folks a reason to follow or join. Consider a variety of fun posts including videos. Facebook Live does well for Loganville News and Events, and Ray says hi to as many folks as he can. Up to 100 people with join in.
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains
Today on Video Marketing Madness – Creating a Hyper Local TV Network. Ray talks about what he’s doing.
His hyper-local TV network is for Loganville GA, and it’s available on all the streaming services like Roku. So far it business spotlights but they would like to add locally based entertainment shows and have it on in the lobbies of local businesses.
Ray also had case studies of Reels going viral and a Loganville Deals website he’s building.
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains
Today on Video Marketing Madness – Latest Updates Google Business Profile and YouTube Updates. Ray and Steve walk through the latest stuff.
Starting soon, you will be able to monetize videos with music in them, as long as you share. The new YouTube trim tool for banner ads New mobile look for YouTube New Google algorithm
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains
Today on Video Marketing Madness – Latest Updates Google Business Profile and YouTube Updates. Ray and Steve walk through the latest stuff.
Starting soon, you will be able to monetize videos with music in them, as long as you share. The new YouTube trim tool for banner ads New mobile look for YouTube New Google algorithm
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains
Ray is out of pocket today, so Steve did a quick 10-minute update on YouTube Shorts and Handles plus Smartphone Stats
Good info.
Today on Video Marketing Madness –YouTube Shorts Revenue Share. Ray and Steve outline that and Steve has a cool Shorts case study.
Starting in 2023, YouTube will offer a 45% revenue share on shorts but you have to be a member of the partner program. To apply, you need 1000 subscribers and 90 million views in 90 days. Whoa! But for some, it’s very doable. Create and upload often.
Steve may not get there but has found he’s getting more attention with Shorts for his Trains Youtube channel. Zubtitle.com is a cloud based software that lets him upload an existing horizontal video, trim it to up to 60 seconds, and auto formats it to Shorts specs in a few minutes. Today he uploaded a Short and it got 1000 views quickly. It draws attention to his channel.
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains
Today on Video Marketing Madness –The Rise of A.I. Artwork - Ray talks about some new software he’s tested.
It’s called Graiphics. Check it out at https://www.raythevideoguy.com/graiphics - It’s great for creating good online graphics like banners, logos, and photos - as well as website and video graphics.
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains
Today on Video Marketing Madness –Setting Up a 24/7 Online TV Station. Ray is doing that now.
Ray is working with a company to set up a live streaming channel that feeds to Roku, Fire TV, Apple TV, Android TV, and others. It’s custom-built and will be a real estate 24/7 linear TV channel. While it will have some on-demand videos like YouTube, it will stream different programs all the time like a regular TV channel. There will also be interactive features for direct sales.
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains
Today on Video Marketing Madness –How YouTube Helps Online Marketing. Steve has a case study on improving Google rankings using YouTube as part of the mix.
Steve’s trains YouTube channel is 12 years old, and he noticed Youtube was suggesting videos from folks he subscribed to way back way. All had given up on their channel years ago, and some of them were big names. It appears YouTube is not in the marketing mix.
Steve found using YouTube videos as part of the mix pushed up Google Business Profiles(GBP) and website blog posts. A lawn care service went from #23 to #8, and website blog posts rank higher when a video is embedded.
Steve starts by opening up a channel under the Google account with the client’s Google Business Profile. He phone verifies and optimizes it. Copy for the 1000-word blog and the 250-word GBP posts match the requirements for the new Google “Helpful Content” algorithm. The video is the same title as the post and the name of the business and the city and state. The copy for the 60-second video comes from the Google Business Profile post.
The description in the video includes the video title, phone number, the Google Maps URL, website URL, and a citation. Also included is the GBP post copy, links to 5-star reviews, and driving directions to all the communities surrounding the client’s location. After that, he posts the copy to the GBP and adds the YouYube URL. He also uploads the video to the post and shares it on social media. Then Steve adds the GPB post URL to the video description. He does this weekly with fresh copy and topics
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains
Today on Video Marketing Madness –The Importance of Online Reviews. Ray tells us how to get online reviews and why.
Google, Facebook, and Yelp are the top three. Remember to ask for a video review and you can post that on all your social media, including your Google Business Profile. You need to get online reviews because folks will gravitate to businesses with lots of 5-star reviews, and they need to be recent as well. Also, it’s a ranking factor with Google Business Profiles.
Start by having good customer service and then ask for reviews. With his escape room business, Ray hands out cards with a code that takes folks to his Google Business Profile. He incentivizes employees by giving them $5 for every review that mentions their name.
Pay attention to Facebook and Yelp. Ray is not crazy about Yelp, but iPhones and Alexa default to it, so you have to have it. The reason Ray doesn’t like it is you get more bad reviews and not as many 5-star reviews if you don’t run ads with them.
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains
Today on Video Marketing Madness – Build Your Business with Local Videos
Ray built a Community Facebook page, “Loganville News and Events.” He is shooting a lot of video interviews with local businesses. It’s great for networking and for the businesses, it builds content and authority. Good community service and more biz for Ray.
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains
Today on Video Marketing Madness – Local Social Community Videos. Ray tells us how to get more business.
Ray owns an escape room in Loganville GA and he built a community Facebook page called, “Loganville News and Events.” There is some news content and promotion. But restaurant reviews are huge and Facebook Lives of events are big too. He also does live videos from retail locations, as well as producing interview videos. It’s been great networking for Rays’ video/social media/website business.
Listen to the case study on mini golf. 0 to busy.
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains
Today on Video Marketing Madness – Set up Roku & Amazon Fire Channels. Ray tells us how.
Ray stood up the DuPont network it it averages 200,000 views. He’s standing up a new channel on real estate investing. You have more control over content and monetization than what you get with YouTube, and there is a low cost per entry. There’s lots to do like coding and hosting the video files, but TV Fire Boss does it all for you and they have training to go with it. It’s at https://www.raythevideoguy.com/tvbossfire
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains
Today on Video Marketing Madness – Mike Cyr from Virtual Railfan. VR live streams 24/7 for railfans on YouTube from about 50 locations.
We talk to Mike about how they set up their live streaming network, what cameras they use and how their YouTube channel took off like a rocket. Listen in for all sorts of tips and great success stories. Their website is https://virtualrailfan.com/
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains
Today on Video Marketing Madness – The YouTube Back Office. Ray updates us on everything in the YouTube back office and how it benefits your channel.
Analytics tells what videos perform and what works. Watch hours again will show you what’s working. You need 4000 watch hours in a year to be monetized. Number of subscribers - are you gaining or losing? When are people watching your videos? And there’s much more so listen to this episode.
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains
Today on Video Marketing Madness – Short Form Videos Update. Ray has an update on short-form videos.
Steve started with an update on YouTube Clips tests he’s doing. Ray does a lot of daily TikToks and IG Reels for his escape room, which can work for any number of retail businesses. He mostly makes short videos of scaring people in one of the rooms and gets up to 65,000 views. It’s excellent word-of-mouth advertising, and new customers come in and mention the short vids and are excited. No other form of advertising does this, and it’s FREE!
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains
Today on Video Marketing Madness – YouTube Clips and Chapters & Cool Hardware. Lots of stuff you can use NOW!
We’ve covered YouTube Clips in a previous show - https://govmm.com/youtube-clips/ - and Steve ran a test. Using Clips in some of the Facebook Groups he belongs to, Steve saw a nice bump in views for the full videos. We also covered Chapters before - https://govmm.com/youtube-chapters/ - and Ray discovered they show up in YouTube search results, so we discussed benefits. Finally, Ray found some nice hardware in the Vivitar Creator Series. It’s a thumb drive that lets you go from HDMI to USB or USBC, and you can do screen capture from things like Xbox. Cool stuff. He got it at Walmart for $19.88.
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains
Today on Video Marketing Madness – Ranking Videos in 2022. Ray walks us through all the tactics.
Use the keyword set in the title twice, but make it natural. Name the mp4 title the keyword set and add the metadata to the file. With the description, repeat the keyword set, and then add the phone number and website. Include the Google Business Profile link and the citation. Include links to five - 5-star reviews from the GBP. Include the video copy and an about us and driving directions to the location. Use a thumbnail and get some backlinks. DFY Suite from Josh Zamora gets backlinks for you, and it does all the work. It writes the articles, embeds your video, and syndicates. Get it at https://www.raythevideoguy.com/dfysuite
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains
Today on Video Marketing Madness – YouTube Clips. Ray explains how to use this new feature and why.
You can grab 5 to 30 seconds from any video and make a clip out of it. Use the scissors icon underneath the video on the watch page. YouTube then creates a new URL for the clip, and it then has its own watch page. The full video is greyed out behind it. It’s a way to grab someone’s interest and entice them to watch the full video.
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Check out Steve’s YouTube channel – “Steve Sleeper Trains”. Subscribe and hit the thumbs-up button. It will really help him out. https://www.youtube.com/c/SteveSleeperTrains
Today on Video Marketing Madness – AI Voiceovers. Ray has found software that does a great job with AI voiceovers and video.
Ray played some sample audio. The software is VidVoicer and you can get it for $30 at https://www.raythevideoguy.com/vidvoicer
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Check out Steve’s railfan YouTube channel – subscribe and hit the thumbs up button https://www.youtube.com/c/SteveSleeperRailfan
Today on Video Marketing Madness – Horizontal vs Vertical Videos. Ray explains the benefits and uses of horizontal and vertical videos.
Vertical is best for Facebook Live, Instagram Reels, Youtube shorts and TikTok. Great for selfie vids.
Horizontal is best for YouTube and YouTube ads, TV and Desktop.
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Check out Steve’s railfan YouTube channel – subscribe and hit the thumbs up button https://www.youtube.com/c/SteveSleeperRailfan
Today on Video Marketing Madness – Short Videos. Ray has a case study of how short videos help with branding, word-of-mouth advertising, and increased traffic. Short videos are typically 60 seconds and are vertical. Platforms include TikTok, YouTube Shorts, and Facebook and Instagram Reels. Ray does them all the time for his escape room business and they have helped drive traffic.
VidShortz will build short videos for you with templates and the click of a button. Get it at https://www.raythevideoguy.com/vidshortz
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s railfan YouTube channel – subscribe and hit the thumbs up button https://www.youtube.com/c/SteveSleeperRailfan
Today on Video Marketing Madness – Why Live Videos Matter. Ray talks about why they are important and how to network with Live Videos. The audience can interact, it’s an easy content creator and Facebook and Youtube will push it out to more people.
Ray uses it for networking. He’s friends with a restaurant owner and she goes live a few times per week. Ray watches, likes and comments, and she gives his escape room a shout out and that’s how they got to be friends. Ray also gives shout outs to businesses.
Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo
Check out Steve’s railfan YouTube channel – subscribe and hit the thumbs up button https://www.youtube.com/c/SteveSleeperRailfan
Today on Video Marketing Madness – YouTube Chapters – Ray tells us about the benefits of Youtube Chapters and how to create them
You can break your video up into chapters which is great for training videos because people can zero in on what they need.
Format 0:00(space)description but use keywords. Needs to start at 0:00 for the first chapter.
Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo
Check out Steve’s railfan YouTube channel – subscribe and hit the thumbs up button https://www.youtube.com/c/SteveSleeperRailfan
Today on Video Marketing Madness – Producing Your Own TV Show - Ray talks about a TV show he does and how it can benefit you. The show is “Impossible Challenge” were teams try to beat each other for prizes at Ray’s escape room, Impossible Escape. It’s great brand building for the business and will air on the Dupoint streaming network. They are in the process of producing 13 episodes for season one. The content can be repurposed for Youtube, TikTok, etc.
Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo
Check out Steve’s railfan YouTube channel – subscribe and hit the thumbs up button https://www.youtube.com/c/SteveSleeperRailfan
Today on Video Marketing Madness – Unusual Uses for Video. Ray and Steve have great ideas on video content.
Ray is producing an escape room game show for the Dupont streaming network with the hope of generating more business for his escape room. Weekly live talk shows on YouTube can work for estate planning lawyers, financial planners and others. Be sure to syndicate to all the social medias. A friend of Rays’ does a weekly professional wrestling show sponsored by his mortgage company. Education short form content can work as well.
Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s railfan YouTube channel – subscribe and hit the thumbs up button https://www.youtube.com/c/SteveSleeperRailfan
Today on Video Marketing Madness - Does Ray’s Teaching Matter? Ray has an excellent case study of how he helped a new customer’s YouTube channel
The client helps people with neuropathy. Ray took them from 85 to 500 subscribers, 10,000 to 32,000 views, 0 to 2000 watch hours, and they are getting lots of comments in one month. Views are coming from Facebook, YouTube searches, and suggested videos from YouTube. They are starting to run ads, and their channel and videos are correctly optimized.
Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo
Check out Steve’s railfan YouTube channel - subscribe and hit the thumbs up button https://www.youtube.com/c/SteveSleeperRailfan
Today on Video Marketing Madness - Using Videos with Google Business Profiles. Ray and Steve talk about all the ways videos help your YouTube channel rank.
YouTube videos are a great way to get more Google Business Profile (GBP) links and citations, but properly optimize the title and description. The Gather Up Google Review chrome extension is a way to get the Google Maps link with the CID number. Also, add links to 5-star reviews to your videos. Be sure to upload videos to your GBP, and use the Google Street View smartphone app to add a 360 video to your GBP. And upload images and geo-tag them. GeoImgr (https://www.geoimgr.com/) is outstanding for geocoding jpegs.
Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo
Check out Steve’s railfan YouTube channel - subscribe and hit the thumbs up button https://www.youtube.com/c/SteveSleeperRailfan
Today on Video Marketing Madness - The Value of YouTube Playlists. Ray walks us through everything we need to do for better ranking and more views with YouTube playlists.
For better rankings , use keywords in the playlist tile andadd a good description with a citation. Playlists also make it easier for viewers to watch more of your videos and increase session time. Also, you can use the playlists to add sections on your YouTube homepage, which is another plus.
Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo
Check out Steve’s train railfan YouTube channel - https://www.youtube.com/c/SteveSleeperRailfan
oday on Video Marketing Madness – How to add Special Effects. Ray provides excellent tips on adding special effects to your videos.
Ray starts by using the Adobe After Effects animation software, and he uses that with the DaVinci Resolve editor. Envato Elements has a lot of great plugins and templates for a very low yearly price, and you can find those at RaysLinks.com/Envato. You can also colorize your videos, use and add transitions from Envato and create animated titles.
Today's episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Check out Steve's YouTube channel – Steve Sleeper Railfan.
Today on Video Marketing Madness - You Need to Green Screen. There are times when you need to green screen and Ray explains how.
For the background, remember there is green screen paint and a full wall is great. But if you don’t have that, there are portable rigs. Ray has a pull up screen that is portable. For lightning, use a key and fill, two lights on the green screen and a back fill for your head and shoulders. Smartphones work great for the camera and most video editors can handle green screening.
Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo
Today on Video Marketing Madness - The Power of Facebook Videos. Ray has seen some of his Facebook Live’s get on Google page one.
Yes, depending on competition, you can see your Facebook Live’s rocket up to Google page one. They get a lot better reach on Facebook, but they need to be optimized with keywords and branding in the title and description. And build out you Facebook channel with lots of videos.
Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo
Today on Video Marketing Madness - Optimizing Your YouTube Channel for greater results. YouTube Channel Optimization -The YouTube channel art and icon are essential. If you don’t have them, you won’t get all the tools and be able to verify your channel. Canva is a free tool for doing channel art. -Add sections on the home page. Typically they are playlists you have created. Include citations in the playlists. -Fill out the “About” section and include a citation. Add an email address and links: website, Facebook, GMB, LinkedIn, appointment link, etc. -Come up with a channel name that describes what you do -Phone verify the channel -In the creator studio, go to “Settings” and enable everything like custom thumbnails, YouTube Live, and the branding watermark. Ray uses a subscribe icon for the watermark. Fill out keywords and location and connect to your website. Set up defaults if that will work for you. Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo
Today on Video Marketing Madness - Creating Training Videos. Ray explains how to profit by making training videos
Somebody will like the way you train and it’s a way to make some income. You can use a YouTube channel, but Ray uses Everlesson. -Make sure you have good sound. Don’t use the ambient mic -Screen capture vids work great -Start with a lesson plan Types of training videos: -Free and send to an affiliate link -Tickle for free on YouTube then send to a membership site for more. BTW -YouTube has a paywall -Training for a product you’ve developed and are selling
Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo
Today on Video Marketing Madness - Ray’s Favorite Business Books. Ray gives us four books that have helped his business.
“The E Myth” – What you need to do to run your business the right way “Three Feet from Gold” is a mindset book “Superfans” by our friend pat Flynn is social media marketing advice “The Compound Effect” teaches you to pay attention to the little things
We also talked about the Google core update and what Steve is seeing.
Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo
Today on Video Marketing Madness - The Value of YouTube Communities. Ray explains the value and how to use them
It’s the “Community” tab on your YouTube channel. It’s a Facebook like feed where you can post non video content like images, updates, polls and ask questions. It’s another way to engage with your subscriber, but you need somewhere between 500 and 100 subscribers to qualify.
We also did a Movo case study. Ray had shown Steve how connect any type of external Mic to his Android phone.
Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo
Today on Video Marketing Madness - Charity as Part of Your Marketing. Ray has some good studies and Steve has the big news on Google My Business.
“Google My Business” is changing its name to “Google Business Profile” Steve and Ray talk about what that really means. Here’s a link to Steve’s Profile with all the details: https://local.google.com/place?id=18082184565376966832&use=posts&lpsid=CIHM0ogKEICAgICGlYqGUA
Ray owns a few escape rooms, and it allows him to do marketing as he wants. He works with the local Rotary Club to do this, and it affords him the chance to network with other businesses and be involved in charitable things. For instance, he was part of a tent pole event, “Trick or Treat on Main Street,” where he set up a tent and gave out candy to kids, along with other businesses. In addition, he does things like food drives where a person brings a non-perishable food item to get a discount. People who otherwise don’t notice his posts on Facebook and Nextdoor take notice when he posts about the food drives. He also donates tickets to silent auctions and gives shout-outs to other businesses on the Facebook page.
Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo
Today on Video Marketing Madness - Studio Set Up for Small Space-Small Business. Ray guides us through options for green screen, lighting, mics and cameras
Ray has a portable green screen that’s 92” wide and works well. Here are the links to videos to how he found the screen, and unboxing and setup: https://youtu.be/1xW77SYZtwc - https://youtu.be/8-aSwLyKw7U The Movo L1 lapel mic works great with your smartphone. Ray uses the Movo GR2 mount and stand. It comes with a mount for an LED front light. Ray suggests two green screen back lights and those can be mounted from a drop ceiling
Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo
Today on Video Marketing Madness – How to Make One on One Sales Videos. Ray walks us through on how to make videos in lieu of an on-site sales presentation.
Screencast explainer videos work great for social media channel audits – YouTube, Facebook, Instagram, Twitter, GMB, etc. They also work great for software demos, reporting and teaching complicated processes.
Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo
Today on Video Marketing Madness – How to Green Screen. Ray walks you through how to make your videos look better with green screening,
You can paint a green screen wall using Rosco green screen paint. You can also use a green screen backdrop cloth and tack it to the wall. However, Ray has purchased a wide portable green screen from Amazon for $185.00. Be sure to have soft lighting on either side of the green screen and make sure the talent is in front of those lights. Use three-point lighting on the talent. You can also use a ring light with two background lights. Then you do the rest in your video editor
Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo
Today on Video Marketing Madness – Music for Videos. Ray tells us where to find and how to how to use music for videos
Buy a license for royalty free music. Steve likes Epidemic Sound and it comes with a Google API for no copyright strikes. Ray likes Audio Jungle from Envato. Both have thousands of tracks and cost about $200 a year. Ray Tip: Pick your music first, use as the base and build the video around the music.
Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo
Today on Video Marketing Madness – Reputation Videos. Ray details everything you need to know and how to profit from reputation videos
Reputation videos are a great way to promote a business’ online reputation and the “RepVideos” software is a great and easy way to do that. Head on over to https://rayslinks.com/repvideos for more. It grabs 5-star reviews automatically, produces the video and syndicates to all the social medias including YouTube, Twitter, Facebook and Instagram. You can create a year’s campaign all at once.
Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo
Today on Video Marketing Madness – Lighting for Videos. Ray has all kinds of tips lighting tips for in-studio and in the field.
Most folks are shooting vids on their iPhone. It has great digital quality, but it also has a small aperture. So, you need good lighting. Outdoors, the sun is all you need. But don’t shoot with the sun behind the talent. Early morning and late afternoon are the best times to shoot. Indoors, the ambient florescent lighting in offices is probably good enough, but your video will look flat and you’ll have some color balance issues. It’s best to bring your own lighting. Movo has some good, portable LED lights. For talking head videos, ring lights are good. In-studio, you want three-point lighting: fill, key and backlight and you might want to add a fourth light for the background. Ray uses the Movo LEDs for that
Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo
Today on Video Marketing Madness – The value of YouTube Shorts and lots of other cool video stuff!
YouTube shorts is in beta – but when YouTube rolls it out, could it destroy Tik Tok like Facebook Live destroyed Periscope? It would be one ecosystem where you already have a presence. Do both for now. It’s a phone app. Ray also talked about being CRASS in your videos. Curiosity, Reality, Action, Story and Surprise.
Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo
Also, Steve has combed Amazon and has some good camera and software deals at https://sites.google.com/view/stevesleeper/need-pro-video-stuff
Today on Video Marketing Madness – Easy Ways to Make Videos
Stock media is an easy way to make videos and Envato Elements has everything you need for $200 a year with unlimited downloads. Stock videos, animation, intros and outros and lots of other stuff. Ray has it at http://rayslinks.com/elements - Car dealers and franchisees have lot of stock footage supplied to them. Check out Instant Spokesperson. Pre made spots at https://instantspokesperson.com/ - And you can get voice overs, jingles and on camera spokespeople at Fiverr.com.
Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo
Today on Video Marketing Madness – Unique Marketing Channels. Ray shares unique ways to market your business.
Here are some things Ray does for his escape room business: -Charity marketing. For instance, if you reserve a room, they donate a portion of the proceeds to a charity. They have a can drive every Wednesday, and they do Toys for Tots every Christmas. It’s about the charities first, but it’s also a lot of exposure. -Ray reaches out to local businesses and offer free tickets to give to employees of the month. The winners always bring friends. -Ray does a shout out to local businesses on the escape room’s social media. For instance, Ray gave a shout out to a nearby restaurant where he had lunch. -He reaches out to local businesses he has a relationship with and offers to trade stuff -Contact relators and see if you can get into their welcome bags. Ray gives out free passes. -Talk to local motels and ask to place “where to go” materials -Reach out to local business Facebook Groups -Go to Rotary, etc.
Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo
Today on Video Marketing Madness – Embed Videos in Your Emails. Ray walks us through that exciting development
Email Spike will allow you to embed videos in your emails. It gives you both the embed and GIF code so the vid will show up in any email client. It helps with sales because people are excited to buy after watching the video. Ray sometimes sends out a progression of emails with a sales letter being the first video, then a demonstration video and then a review video. You can get Email Spike at https://www.raythevideoguy.com/emailspike
Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo
Today on Video Marketing Madness – Apps for Shooting Videos on Your Phone – these apps give you many more options.
-LumaFusion for iOS gives you editing capabilities -iMovie – shoot and edit -ProMovie Recorder for iOS has a nice HUD -Camera MX for Android adds features and editing -MoviePro for iOS has a nice HUD and features -Open Camera for Android has a very basic HUD -MAVIS for iOS comes with lots of features, a HUD and meters - FiLMiC Pro is iOS and Android. It’s Ray’s favorite and it controls everything and gives you a multi-cam option
Many of these apps have and audio meter and allows you to control Iris, shutter speed, color balance, etc.
Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo
Today on Video Marketing Madness – Video Proposals. Ray tells us how to make video proposals that are legally binding.
VidPropsal is a great new software. Plug in your video, or use their templates, and it adds terms and conditions, and your customer can execute with an electronic signature. It’s $67 at https://getvidproposal.com/elite/sales?aid=14253 Ray uses screen capture videos for his YouTube evaluations and shows them what’s needed. The same can be done for website SEO. Keep it as short as possible.
Ray did a webinar on how to do YouTube evaluations. We will post the link here if we can find it. Otherwise, we’ll do a show on YouTube evaluations alter.
Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo
Today on Video Marketing Madness – Make Money Online with Lu using YouTube Videos. How to make affiliate sales with YouTube videos
Make Money Online with Lu is a membership site in which Lu teaches how to make affiliate sales with YouTube videos. The level one course costs $0.99 upfront and $6.97 a month. Steve has taken the level one and two courses and has made sales on Amazon and Clickbank simply by implementing what Lu teaches. Lu has all kinds of great ideas and we talked about them in today’s podcast. His membership site is http://makemoneyonlinewithlu.com/ In YouTube, search on Make Money Online with Lu to find his channel.
Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo
Today on Video Marketing Madness – Creating Screencast Videos. Ray has all the uses and tools
Uses: Software reviews, demos and training. Sales presentations and letters. Ray uses screencast vids to evaluate YouTube channels and GMB profiles for clients and prospects. Project management communication is another app. Tools: Basic and inexpensive include Loom and Screencast-O-Matic. Both are cloud based. ScreenFlow for Mac and Camtasia for PC are very robust and include editors. http://rayslinks.com/screenflow or https://www.raythevideoguy.com/camtasia
Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo
Today on Video Marketing Madness – 5 Steps to Effective Live Videos
One – Schedule and be consistent Two – Don’t use the built-in mic on your camera or computer. Movo has some good mics. The LV1 is a lavalier for $18.00. The UM700 is a USB mic like the Blue Yeti for $90.00. (Yeti is more expensive.) Three – Use a good camera. The Logitech C920 is a good webcam Four -You’ll need steaming software to interface with the platform. OBS Studio is free Five – Good content – know your audience
Ray’s having a contest! Enter now to WIN the Professional Smartphone Video Kit, consisting of the PR1 Smartphone holder and tripod mount and the VXR10 Condenser microphone. Go to http://rayslinks.com/movocontest to enter. The drawing is Wed 6/16/21.
Todays episode is made possible by MOVO! Creators of high quality microphone and other video equipment. Check out their deals at http://rayslinks.com/movo
Today on Video Marketing Madness – YouTube Alternatives for hosting and players
Why you do you need YouTube alternatives? Let’s say you have a training membership site and it costs $1000 to join. It’s easy to share the YouTube links embedded on your site. You want to protect your copyrighted content. Also, YouTube is notorious for taking down sales videos. What’s more, the YouTube player is ugly and they make it easy for folks to leave your website. Here’s are some alternatives: -Viddle. It’s new. It looks like the YouTube player, but you can turn functions on and off. It’s hosts your videos and you can build a channel like YouTube. Buy it at https://www.raythevideoguy.com/viddle -PressPlay2 – Build your own player with skins -Convertri – it hosts videos, it has a player and it’s a website page builder. All three in one. Get it at https://www.raythevideoguy.com/convertri
Ray’s having a contest! Enter now to WIN the Professional Smartphone Video Kit, consisting of the PR1 Smartphone holder and tripod mount and the VXR10 Condenser microphone. Go to http://rayslinks.com/movocontest to enter. The drawing is Wed 6/16/21.
Todays episode is made possible by MOVO! Creators of high quality microphone and other video equipment. Check out their Memorial Weekend deals at http://rayslinks.com/movo
Today on Video Marketing Madness – Mics to Use 2021. Ray has good basic suggestions on mics to use to shoot your videos
For interviews in a controlled environment – use a lavalier mic. Movo has one that will work with your smartphone. Man on the street interviews – use a shotgun mic. For voice overs, the Audio-Technica ATR2100x is a good professional sounding mic for $100. The Blue mics are good all purpose microphones and Movo has versions of Blue mics that cost less.
Ray’s having a contest! Enter now to WIN the Professional Smartphone Video Kit, consisting of the PR1 Smartphone holder and tripod mount and the VXR10 Condenser microphone. Go to http://rayslinks.com/movocontest to enter.
Todays episode is made possible by MOVO! Creators of high quality microphone and other video equipment. Check out their Memorial Weekend deals at http://rayslinks.com/movo
Today on Video Marketing Madness – Ranking Videos in 2021. Ray has the latest on ranking video in YouTube and Google
-Know your keywords -Title – Keyword, phone number, name of company -Description – Keyword, short description of video, website, phone number, short business description, social media links, end with keyword set and links to previous vids. Use chapter marks – way to add keywords with keyword stuffing -Add to a playlist -Get views. Pay YouTube for views and ask friends, family and Facebook Groups -Comment on video and pin to the top of comments. -Syndicate to social medias, bookmarks and blogs. DFY is a good software for that. Find it at https://www.raythevideoguy.com/dfy3
Today's episode is made possible by Envato Elements! http://www.raythevideoguy.com/elements
Today on Video Marketing Madness – Simple Ways to Make High Engagement Videos. Real life examples from Ray the Video Guy
Ray livestreams often to his escape room’s Facebook page using his phone, and then shares it out to all the social media sites. It gets a lot more engagement than other posts. He also does TV type shows from his office set. He switches between him live on camera and graphics like a puzzle of the day. This strategy can work for plumbers, electricians, gardeners, etc.
Today's episode is made possible by Envato Elements! http://www.raythevideoguy.com/elements
Today on Video Marketing Madness – Stock Media Madness. How to find and use stick media to make videos
Today's episode is made possible by Envato Elements! http://www.raythevideoguy.com/elements You can build good video content with stock media and Envato Elements has a huge library. It also has stock photography, Adobe Final Cut Pro plug-ins, fonts graphics music and sound effects. Unlimited downloads for $200 a month.
Today on Video Marketing Madness – Video Animation. Ray provides tips on easy ways to do video animation
Ray uses Adobe After Effects but there is a steep learning curve and it a lot of work. Easier ways to do video animation include: -Video Creator. It’s a good app with a wizard. Brand new. Pick a template and it guides you through the process. Get it for $47 at https://www.raythevideoguy.com/videocreator -Videoooze comes with a similar app to Video Creator -DropMock. People are watching a video on a computer or TV screen
This episode made possible by the Movo UM700 podcasting mic Learn more at http://www.pocketvideopro.com/um700
Today on Video Marketing Madness – Running Hulu Ads. Ray has the new perimeters for placing Hulu ads.
It’s now a lot easier to place Hulu ads and the minimum is now $500 (was $30k). They have very specific specs so check that. You can choose geo, demographics and where you want it placed content wise. Google “Hulu advertising” to get to the landing page.
This episode made possible by the Movo UM700 podcasting mic Learn more at http://www.pocketvideopro.com/um700
Today on Video Marketing Madness – Graphics for Videos. Ray explores the types of graphics need and how to create them easily.
Types of graphics and tools to create them: -Title screen – Photoshop, Canva. PowerPoint/Keynote/Google Slides -Lower thirds – Photoshop or Canva. Can’t be full screen. Size is 1920 x 1080 and place the graphic at the bottom and save as PNG -YouTube Thumbnails – Thumbnail Blaster is the easiest and best way to create thumbnails. https://www.raythevideoguy.com/thumbnailblaster -YouTube channel art. 16 x 9 image, info in the center. Photoshop and Canva are good for this -Templates make design easy and fast for anything. Ray loves Envato Elements. https://www.raythevideoguy.com/elements This episode made possible by the Movo UM700 podcasting mic Learn more at http://www.pocketvideopro.com/um700
Today on Video Marketing Madness – Webcam Mania. Ray gives us a bunch of webcam options.
-Built in camera – OK but not great -Logitech C920. Good all-purpose webcam HD -Smartphone with Camo interface software. Best quality, but it had a conflict with Ray’s streaming software -Mivo Cam. Connects to smartphone and now has webcam capabilities. Very good quality, but everything is in focus. Little depth of field -DSLR. Canon provides the software interface
Best Buy and Micro Center (25 locations in 16 states) should have all this stuff.
This episode made possible by the Movo UM700 podcasting mic Learn more at http://www.pocketvideopro.com/um700
Today on Video Marketing Madness – Video for Google My Business. Ray talks about all the applications
-Upload videos to GMB. It’s another way to optimize your GMB profile -Use videos instead of images on the weekly GMB posts -YouTube videos are a great way to create authority for your GMB. Be sure to backlink to your GMB shortcode.
Today's show made possible by Envato Elements. Get all the stock media you need in one place for one price http://www.raythevideoguy.com/elements
Today on Video Marketing Madness – Social Media Madness. Great tips from Ray on how to profit with consistent social media posts.
Ray quoted some figures on how often you should post to each site. Facebook Live gets the most views. For his escape room, Ray posts puzzles, memes, quotes of the day and videos. It’s not all about selling something. Be sure to interact with followers. You’ll need the help of another person, automation software, or both. Hootsuite and Bright Social are good. Here’s a new one - Social Post magic. Go to http://www.rayslinks.com/socialpostmagic to buy and get a big introductory discount and get a bigger discount using the code “cyber”.
Today on Video Marketing Madness – Animation for Everyone. Ray has a simple way to make professional video animation.
It’s Viddyoze, and you can get it at https://www.raythevideoguy.com/viddyoze - Create animated videos in three clicks. Logos, backgrounds, live graphics, lower thirds, and intros and outros. It takes seconds, and they look good. It comes with some cool templates, and you can buy extra templates if you wish.
Today on Video Marketing Madness – Short Video Madness. Ray teaches us how to drive website traffic with short videos.
TikTok is the king of 60 second videos and YouTube Shorts and Instagram Reels are trying to compete. Silly vids can be a way to drive traffic to your website. TikTok has brand and ad accounts. Types of vids: jokes, silly songs, tips, skits, pranks and toy demos.
This episode made possible by EmailSpike! Get videos in your email as well as countdown timers at http://www.raythevideoguy.com/emailspike
Today on Video Marketing Madness – TubeBuddy. Learn the benefit of using Tube Buddy with your YouTube channel.
Right now, Ray’s using it to make title, tag, and description brand changes to multiple videos. TubeBuddy provides access to all YouTube functions in one place and it prompts you to do everything needed to optimize your videos. It also creates Thumbnails and shows rankings.
This episode made possible by TubeBuddy - Want to add the features YouTube SHOULD have had? Add TubeBuddy.... it's FREE. http://www.tubebuddy.com/raythevideoguy
Today on Video Marketing Madness – Virtual Studios. Learn how to set up a virtual video studio
With a green screen and your iPhone, you have lots of options. There are virtual studio software “black boxes” out there with pre-loaded backgrounds and you can also buy virtual sets. Shoot the talent in front of a green screen and import to your editor.
This episode made possible by EmailSpike! Get videos in your email as well as countdown timers at http://www.raythevideoguy.com/emailspike
Today on Video Marketing Madness - Screen Capture Videos. Ray gives all of the uses and how tos for screen capture videos.
Use screen capture videos to demo software Training Reports In place of a long email Record video games Record PowerPoint presentations For sales effort to evaluate a YouTube channel, a website, or social media pages Video sales letters You can even record your smartphone screen to show off an app
Screen capture software Camtasia ScreenFlow (Mac) QuickTime (Mac) OBS if you’re livestreaming
You Dropbox or YouTube to share.
This episode made possible by EmailSpike! Get videos in your email as well as countdown timers at http://www.raythevideoguy.com/emailspike
Today on Video Marketing Madness – Reputation Videos. Ray makes the case for the benefits of Rep Videos and provides ways to produce and distribute.
David Sprague’s product, “RepVideos,” automatically grabs 5-star reviews from Google, then creates and syndicates the videos. That product is available at http://rayslinks.com/repvideosreplay In the alternative, you can make them yourself (Steve uses PowerPoint) and use your favorite syndication software like Hootsuite, or others.
Today on Video Marketing Madness – Facebook Cover Videos. How to use videos instead of an image in the Facebook page banner area
Upload the video and make it fit in the Facebook window. Be sure to have all in the info in the center of the video. 20 second minimum and 90 second max. Include audio, but make it so folks will understand without the sound on.
Todays show made possible by Email Spike https://www.raythevideoguy.com/emailspike
Today on Video Marketing Madness – Videos in Your Emails. Finally, a way to embed videos in your email campaigns.
Upload your video to a host, grab the link and put it in Email Spike, and it’ll give you the embed code for your emails. If the recipient’s email client doesn’t allow videos, it will show a gif. Ray has seen an increase in sales.
Todays show made possible by Email Spike https://www.raythevideoguy.com/emailspike
Today on Video Marketing Madness – Easy Advertising Opportunities. Here are easy and cheap ways to make direct sales
-Facebook. Start the campaign from the page and use the ad center. It's easy and quick and has a reporting feature. Ray gets good results for his escape room business. 230 clicks to the website where you can buy tickets, and they reached 7000 local people. With the "Book Now" feature, he got 350 clicks and reached 8000 people for $25.00. With a video, he got 1000 play-throughs for $20.00 -YouTube ads. He got 1000 click-throughs to the website where you can buy tickets for $1.10 a click, and that's cheap -Yelp – 185 page views, 38 leads, 14,000 local area impressions, and 102 click-throughs to the website where you can buy tickets. The cost was $1.50 a click. Yelp has deal and gift certificates, and it's a revenue share with Yelp. Lots of breakage with gift certificates. -Discount codes are an excellent way to track.
Today’s episode made possible today by Adobe! Get Photoshop, Illustrator and more for one low monthly price at http://www.rayslinks.com/adobecs
Today on Video Marketing Madness – Text Message Marketing. Ray shares how he’s growing his business with text messaging.
First of all, be sure to get Dr. Ben Atkins’ How-To book and videos.
For his escape room business, Ray has 5000 phone numbers, and the outgoing campaigns go through Twilio. He got a 90% open rate! Text message marketing is big for restaurants; send out a coupon on slow nights, for instance. Also significant for chiropractors, dentists, and movie theatres. Ray has it set up so he and his employees can start campaigns through their phones. He’s building his list with lobby posters, email campaigns, cards, videos, Spotify ads, and the website. The message is text “Escape” to 00000 to get $5 off the next visit.
Today’s episode made possible today by Adobe! Get Photoshop, Illustrator and more for one low monthly price at http://www.rayslinks.com/adobecs
Today on Video Marketing Madness – The Power of Facebook Marketing. Ray tells us how he’s growing his escape room business with Facebook.
Action plan: -Invite friends to like the page -Post decent content. – Curate and schedule for 6 months -He has run lots of Facebook video ads. YouTube as well -He made sure all the page info is completed -Added lots of videos and images. The vids get a lot of attention -He checks post likes to see if any are not fans yet, and invites those who aren’t -Ray has doubled billing since buying the escape room
Today’s episode made possible today by Adobe! Get Photoshop, Illustrator and more for one low monthly price at http://www.rayslinks.com/adobecs
Today on Video Marketing Madness – The Reality of Local Marketing. Ray gives us a case study using his new escape room business.
Ray just bought Escape Plan Georgia in Loganville and he’s doing GMB marketing, social media posting across platforms, Facebook Ads, and YouTube videos. He’s also printing rack cards for the hotels and will cross promote with other escape rooms. So far, so good.
Today's episode is made possible by Synthesys text to voice! Learn more at http://www.raythevideoguy.com/synthesys
Today on Video Marketing Madness – Mobile Phones for Pro Video. Ray makes the case for shooting video on your smartphone.
Ray uses his iPhone in-studio for everything and in the field for quick interviews. The set-up is super quick and it’s digital HD. But the aperture is small, so make sure you have good lighting. If you don’t have a cameraman with you (and who does these days), smartphones give you the control you need, especially if you have the FiLMiC Pro app - https://www.filmicpro.com/ - Ninja tip - The DoubleTake app from FiLMiC Pro will allow you to use all the different lenses on the iPhone at one time - https://www.filmicpro.com/doubletake-by-filmic-pro/
Today's episode is made possible by FreshBooks! Accounting, Invoicing and Estimates in 1 place! Try it for FREE today at http://www.rayslinks.com/freshbooks
Today on Video Marketing Madness – TikTok – Ray makes the case for being on TikTok.
TikTok is growing by leaps and bounds and will soon have a billion users. It’s mobile only. Don’t be intimidated that it’s video and have fun with it. In fact, Ray has a cool software that will help you create videos and schedule posts on TikTok. It’s VideoTik and you can get it at https://www.raythevideoguy.com/videotik
Today's episode is made possible by FreshBooks! Accounting, Invoicing and Estimates in 1 place! Try it for FREE today at http://www.rayslinks.com/freshbooks
Today on Video Marketing Madness – Retro Video Mania – Ray reminisces about video production technology in the 90s and early 2000s
Today's episode is made possible by FreshBooks! Accounting, Invoicing and Estimates in 1 place! Try it for FREE today at http://www.rayslinks.com/freshbooks
Today on Video Marketing Madness – Screen Capture Vids – Ray explains the value of and how to do screen capture videos
Applications include demonstrating software, explaining reports, doing website audits, and PowerPoint presentations. Software: ScreenFlow for Mac and Camtasia for PC. Free software: Screencast-O-Matic, QuickTime on a Mac, and Loom
Today's episode is made possible by FreshBooks! Accounting, Invoicing, and estimates in 1 place! Try it for FREE today at http://www.rayslinks.com/freshbooks
Today on Video Marketing Madness - Green Screen with Smartphones. Ray details the best greens screens, lighting and editing techniques
Ray has a painted green screen wall using Rosco green screen paint. But you can use a green screen backdrop cloth and tack it to the wall. Be sure to have soft lighting on either side of the green screen and make sure the talent is in front of those lights. Use three-point lighting on the talent. There are a lot of editors out there that work with green screening. Ray uses Final Cut Pro. Use the strength and matte tools in the editor. Make sure the superimposed background has the same focal point as the talent. Ray uses FiLMiC Pro to control everything on his iPhone. It also works with Droids
Today's episode is made possible by FreshBooks! Accounting, Invoicing and Estimates in 1 place! Try it for FREE today at http://www.rayslinks.com/freshbooks
Today on Video Marketing Madness Using Animation! Ray gives us a great, easy way for created animation for videos and when to use it.
Use animation with produced videos: intros and outros, logos. lower thirds and contact info. Animation is great in video sales letters and YouTube end screens.
Today's episode is made possible by CreateStudio! Create animation easier than ever! Animated text, characters, and more! Learn more at http://www.raythevideoguy.com/createstudio
Today on Video Marketing Madness - Creating Video Testimonials. Ray explains the value of, and the best way to create video testimonials.
Structure is – state name and problem, what the person decided to do and the result. Share it to a testimonial page on your website, testimonial playlist on your YouTube channel, social media, blog and GMB.
Today's episode is made possible Elements By Envato! Get all the images, videos, music, templates, sounds, themes and more... in 1 place! http://www.rayslinks.com/elements
Today on Video Marketing Madness - Pocket Video Productions. Ray has great ideas on shooting professional videos with your smartphone
Extempore is a software that will add a telepromoter to your smartphone. Filmic Pro allows you to use all four cameras on an iPhone. In the field, Ray uses his iPhone with the Movo LED light
Today's episode is made possible by Adobe Creative Suite. Photoshop, After Effects, Illustrator and more in one suite! http://rayslinks.com/adobecs
Today on Video Marketing Madness - Creating a Home Video Studio. Ray gives us a list of things we need to create a good, inexpensive home video studio.
Use your smartphone as the camera and mount it on a tripod. You don’t need a lot of room. For green screen, paint a wall with green screen paint, or use a green sheet. Ray uses the Movo LV1 lavalier mic. For lighting, make sure you have fill, key, and backlights. Daylight balanced fluorescent light bulbs work. Use two soft lights on the green screen.
Today's episode is made possible by Adobe Creative Suite. Photoshop, After Effects, Illustrator, and more in one suite! http://rayslinks.com/adobecs
Today on Video Marketing Madness - Get the REAL Tools You Need. Ray talks about how not to get scammed by affiliate products.
-Beware of scams. Can you trust the promoter and check reviews to see if they are real. If it seems to good to be real, it probably is. -Beware the OTO.
Today's episode is made possible by Adode Creative Suite. Photoshop, After Effects, Illustrator and more in one suite! http://rayslinks.com/adobecs
Today on Video Marketing Madness - Videos, Online Reviews and Helping Businesses. Great strategies for helping during COVID-19
-Rep videos help market a business’ 5-star reputation and you can build GMB links and citations -Now is a good time to make how to vids. For example, a dentist client of Ray’s made a video on how to make hand sanitizer at home -Encourage reviews in multiple venues and media
Today's episode is made possible by Adode Creative Suite. Photoshop, After Effects, Illustrator and more in one suite! http://rayslinks.com/adobecs
Today on Video Marketing Madness - How to make money while quarantined. It’s a good time to start a home-based business, and Ray ideas on what to do -Matt Bushes “Crises Pro” show you how to help restaurants right now. http://rayslinks.com/crisespro -Walt Bayless has a great way to make money in this economy. Check it out. http://rayslinks.com/waltwebinar -Here’s a way to make money with affiliate marketing from Brett Rutecky https://www.raythevideoguy.com/300dollarday -And Ray has a free course on how to set up a local business channel and make money from that. https://raysbonuses.memberportal.io/site/landing_page/29343
This episode made possible by Envato Elements! Over 2 million assets, like video, music, sounds, templates and more! http://rayslinks.com/elements
Today on Video Marketing Madness - Helping Businesses in Hard Times. Ray has all kinds of ideas on how to help businesses and profit now. -Restaurants need help communicating that they offer curb side pickup or delivery -Bankruptcy lawyers will be busy soon. They need to get the word out -Set up remote video interviews with local businesses -Gym membership sites for workouts
This episode made possible by Lead Kahuna! The easy way to get UNLIMITED local leads! http://www.raythevideoguy.com/leads
Today on Video Marketing Madness - Creating Interactive Videos. Ray has a really slick way to create interactive videos for your website.
Interactr Elements is the way to create website interactive videos. They have lots of great templates and you can include interactive links like surveys, other videos and downloads. If your client offers many products and services, you can guide the website visitor to the right solution by asking qualifying questions’
This episode made possible by Interactr Elements! Create interactive videos by heading here: http://www.raythevideoguy.com/interactr
Today on Video Marketing Madness: The YouTube Embedded Player - Cons and Pros
Cons: -YouTube took away some things like auto-paly -Can’t get rid of YouTube branding -Shows related videos if paused -Video can be flagged and removed
Pro is ranking juice for video and website page
For the home page, use a third-party player. Ray likes Kaptiwa because it’s a file host that is good for streaming, and it’s a player. It’s fast with no buffering and it gives you a lot of options like player colors and size, adding a logo and pop-ups. You can also add metadata for SEO, and a Google Pixel for retargeting.
Today's show is made possible by Kaptiwa, a new video storage and player! http://www.raythevideoguy.com/kaptiwa
Today on Video Marketing Madness: Setting Up a YouTube Channel 2020
-The YouTube channel art and icon are essential. If you don’t have them, you won’t get all the tools and be able to verify your channel. Canva is a free tool for doing channel art. -Make sure you enable the channel within the YouTube account. -Add sections on the home page. Typically they are playlists you have created. Include citations in the playlists. -Fill out the “About” section and include a citation. Add an email address and links: website, Facebook, GMB, LinkedIn, appointment link, etc. -Come up with a channel name that describes what you do -Phone verify the channel -In the creator studio, go to “Settings” and enable everything like custom thumbnails, YouTube Live, and the branding watermark. Ray uses a subscribe icon for the watermark. Fill out keywords and location and connect to your website. Set up defaults if that will work for you
Video Marketing Madness made possible by Lead Kahuna. Want to get more business leads? Check out Lead Kahuna at http://www.raythevideoguy.com/leads
Today on Video Marketing Madness: Using Expert Videos to Grow Your Business
Expose Videos create professional video with a news room and pro talent open. You insert video of client answering a FAQ. Give it to them for free. It’s a great foot in the door strategy. The upsell is syndicated to their social media.
Video Marketing Madness made possible by Expose Videos. Want to get new business with Expert Videos? Head here: https://mastermind.boostwebinars.com/23608
Today on Video Marketing Madness: Ch-Ch Changes at YouTube. Ray give us all the YouTube back office changes you need to know
-Creator Studio Classic goes away in March -The upload interface is different and guides you through 3 steps -You can only upload one video at a time -For kids and not for kids -No new tools, just changed front end
Video Marketing Madness made possible by Lead Kahuna Want to get a ton of leads? Get started with Lead Kahuna! http://www.raythevideoguy.com/leads
Today on Video Marketing Madness: The Sales Power of Local YouTube Channels. Great tactic from Ray on building new relationships.
-Create a YouTube channel for local businesses – e.g. “Best Anytown Businesses”. Then add a dentist, a chiropractor, a plumber. Offer video for free, then upsell them. -Do a local interview program with the member businesses
Video Marketing Madness made possible by Lead Kahuna Want to get a ton of leads? Get started with Lead Kahuna! http://www.raythevideoguy.com/leads
Today on Video Marketing Madness: Creative Ways to Get Clients. Rays has all sorts of cutting-edge methods for landing new business.
-Get the Meetup app for your phone. All kinds of different Meetups in your town -Speak at events -Join referral groups like BNI -Get Lead Kahuna. It scrapes leads with tons of useful information. You can email, voice broadcast or mail to the leads -LinkedIn and Facebook. Connect and message. Use Facebook messenger to reach out. Also, look for Facebook business groups -Phone cold calls -How to webinars
Video Marketing Madness made possible by Lead Kahuna Want to get a ton of leads? Get started with Lead Kahuna! http://www.raythevideoguy.com/leads
Today on Video Marketing Madness: Top Apps of 2019 for Use in 2020. Ray gives us 11 apps that will help your video marketing business explode in 2020.
-Thumbnail Blaster– easy way to create YouTube thumbnails https://www.raythevideoguy.com/thumbnailblaster -Filmic Pro. Turns our iPhone into a high-end video production tool. Find it in the app store -Screenflow for Mac and Camtasia for PC for doing screen capture vids -Lead Kahuna – Searches businesses that need your help and markets to them. https://www.raythevideoguy.com/leads -Local Analyzer – Provides on-demand web-based reputation reports for businesses -Zoom Video meetings and 2 people livestreams -Shift. Manage all your email accounts, Facebook Live, YouTube, Skype, etc. in one place. https://tryshift.com/ -Trello for managing all aspects of your business and works well with teams. https://trello.com/ -Everlesson – membership platform for e-learning. https://everlesson.com/ YouTube Rank Machine 2 – Swiss Army Knife for ranking YouTube videos. Build backlinks, title,/description/ tags generator, keyword generator, rank checker, etc.
-HitFilm. Today’s show is made possible by Hit Film. Get the video editor for free and along with a ton of bonuses from Ray at https://freevideoeditor.co/.
Today on Video Marketing Madness, The REAL Power of Videos. Ray details how YouTube helps rank your website and GMB listing.
The power is in the YouTube description field. You can create backlinks and citations that Google loves. Use playlists and IFTTT to syndicate for even more power. Ninja tip – make videos for each website page topic and backlink to the webpage and embed the video.
Video Marketing Madness made possible by Movo. Great selection of mics you need for any application at http://shrsl.com/203u5
Today on Video Marketing Madness, The Great Microphone Debate. Ray gives us all the options on microphone types to use with your videos.
-Lapel is the best mic when you’re standing in front of the camera. Blue Yeti is the best when sitting at a desk. Note that the Yeti has multiple pick up pattern pre-sets. -In studio, Ray uses a lapel mic with a 20-foot cord. Wireless lapels are good for when you need to move around and/or in the field. Be sure to get UHF band wireless mics. It gives you further distance and less interference. 2.5 GHz wireless is also good and is the old wireless lan line phone frequency. -Vlogging mics – 6-inch mic mounted on top of your camera, Very easy for on the fly videos. -Movo pm 20 plugs into your phone and has a splitter for two lapel mics. Great for interviews -BTW – cardioid mics are directional and omni are not.
Video Marketing Madness made possible by Movo. Great selection of mics you need for any application at http://shrsl.com/203u5
Today on Video Marketing Madness, Will you be fined $42,000 for your YouTube videos? More info on the COPPA act amendment.
COPPA is meant to protect children’s privacy (13 and under). So, you need to declare whether or not your video content is intended for kids. There are three ways to do that: 1) At the channel level in advanced settings. 2) At the video level in the creator studio. It can be by video. 3) When uploading a video.
Updated info: -If you don’t declare, it’s possible YouTube could suspend your channel. -Attorney Ian Corzine has weighed in and he says the law is very vague. So, for instance, if you say your video is for 15 years olds, and a 13-year-old watches, you could be fined. Data collection for ad targeting is the issue -YouTube says it will allow the government to periodically sweep the its data. -Watch Ian’s video at https://youtu.be/3GwDrHOe43E
Sign the Change.org petition at: https://www.change.org/p/youtubers-and-viewers-unite-against-ftc-regulation?fbclid=IwAR20Y3HpcJbxp53S2ZhdqAP7KM3JZiA7jBZOmxy6tLtuxZm9AfwHEzWS26k It explains the issue and what we think the FTC needs to do.
Today on Video Marketing Madness, YouTube has been fined $175,000,000 for COPPA violations and what you need to do to protect yourself. Subscribe at: GoVmm.com
COPPA is meant to protect children’s privacy (13 and under). So, you need to declare whether or not your video content is intended for kids. If you do nothing, YouTube will decide for you. There are three ways to do that: 1) At the channel level in advanced settings. 2) At the video level in the creator studio. It can be by video. 3) When uploading a video.
Video Marketing Madness made possible by Thumbnail Blaster. It’s the easy way to make amazing thumbnails in seconds that YouTube loves. Get it with lots of other goodies at RaytheVideoGuy.com/ThumbnailBlaster
Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand! L ike us on Facebook for all kinds of great info!
Today on Video Marketing Madness, Ray has discovered a Unique Way to Get New Clients that has landed 7 new customers in 4 days! Subscribe at: https://govmm.com/
Ray offered a free webinar to the local area on 5 ways to improve their GMB listings. He posted it in local business forums (Facebook groups) and sent out some emails. A few people signed up, but he got phone calls from people who wanted to talk right away and landed 7 new customers in 4 days. Listen to the podcast to find out more on what he did.
Video Marketing Madness made possible by the MOVO LV1 Lavalier Lapel Clip-on Omnidirectional Condenser Microphone. It works great with smartphones, has a 12-foot cord and is only $20! Get it at PocketVideoPro.com/LV1
Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand! Like us on Facebook for all kinds of great info!
Today on Video Marketing Madness Video Players for Your Website that help you avoid the YouTube pitfalls. Subscribe at: GoVmm.com
Embedding optimized YouTube videos on your website with the YouTube player is good for SEO, but if your video is brought down for any reason, there’s nothing there. Also, YouTube shows recommendations at the end of your video and some could be competitors. Ray suggests using a third-party player on the home page and the YouTube player on interior pages to get the SEO benefit. Options: -Wistia – paid service- host and player -Amazon S3 - host only, but they charge per stream. Can get expensive -Wasabi uses Amazon S3, but much cheaper for you. No cost per stream -For both Amazon and Wasabi, you’ll need a third-party player. Ray likes PressPlay 2 and you can get it here
Video Marketing Madness made possible by our advanced video training, which you can register for here
Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand! Like us on Facebook for all kinds of great info!
Today on Video Marketing Madness How to Makes Videos When You Don’t Know How. Great Tips from Ray the Video Guy. Subscribe at: GoVmm.com
-Streaming is easy. All you need is streaming software like OBS or Zoom and a webcam. Good mics are available for $100 -Hire someone to shoot and edit for you. Local wedding photographers are a good source -HitFilm Express is a good free editing software -Screen Capture videos are easy to do. Camtasia works on Mac and PC. -PowerPoints or Keynotes. Camtasia will record -Pre made content like Ray’s Instant Spokesperson -Content Samurai makes video for you
Video Marketing Madness made possible by our advanced video training, which you can register for here.
Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand! Like us on Facebook for all kinds of great info!
Today on Video Marketing Madness 5 Ways to Improve Your Videos to get more traffic and sales. Subscribe at: GoVmm.com
-Edit- you can do it on your phone -Use B roll – either shoot scenes or use stock footage -Add music and sound effects if appropriate -Add graphics – Lower thirds, plugins from your editing software, and animated logos. Upwork and Fiverr are good sources for graphics -Use YouTube end screens in the last 20 seconds of your video. When you edit your video, build a background for the last 20 seconds.
Video Marketing Madness made possible by Best Buy. All kinds of camera stuff you can order online and pick up at your closest store. Go to RaysBonuses.com/BestBuy
Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand! Like us on Facebook for all kinds of great info!
Today on Video Marketing Madness How to Improve Your Video Shoots. Ray gives us all kinds of tips on being a pro videographer. Subscribe at: GoVmm.com
-Be sure to use the proper mic and use headphones to hear what you’re shooting -Use a tripod. Polaroid has a nice tripod for under $40 at Best Buy. B&H and Amazon have a good selection of tripods depending on need. -Be sure to get a smartphone mount for your tripod if that’s what you’re using to shoot videos. Movo has a smartphone mount and you can put a light on top of it. Get it at PocketVideoPro.com/pr1 -Shooting tips – Sales video, have camera same height as talent. Training, have camera a bit lower than talent. Framing – eyes in the middle of horizontal frame and chin slightly lower third. Ray also talked about when talent should be left, middle or right of frame.
Video Marketing Madness made possible by Best Buy. All kinds of camera stuff you can order online and pick up at your closest store. Go to RaysBonuses.com/BestBuy
Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand! Like us on Facebook for all kinds of great info!
Today on Video Marketing Madness Smartphone Video PROduction Ray explains how to shoot pro videos on the new iPhone 11. Subscribe at: GoVmm.com
Smartphones shoot in HD and iPhones have 4k. The advantage is you can see what you’re shooting when you’re on camera. So, you don’t need a cameraman. The iPhone has good auto focus and green screening compression is excellent. The audio is much better than DSLR. You’ll need an external mic and Ray recommends the Movo LV1 which you can buy at RaysBonuses.com/Movo Ray likes FiLMiC Pro because it allows you to control more functions on the iPhone and it comes with a remote clicker.
New to the 1Phone 11: the front facing/selfie camera is 4k! The back cam is 3 cameras in one: telephoto, wide angle and super wide angle! FiLMiC Pro will give you the ability to control switching with the 3 cams
Video Marketing Madness made possible by the new iPhone 11 with the 3 camera system! Order it at RaytheVideoGuy.com/iPhone11 and Ray the Video Guy will give you a FREE lapel mic!
Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand! Like us on Facebook for all kinds of great info!
Today on Video Marketing Madness: The Power of YouTube Cards Ray explains what they are and how to use all the applications. Subscribe at: GoVmm.com
Cards are the little “i” and a CTA in the upper right-hand corner. CTA is not visible the entire vid. Five cards per vid, and you can select timeframe. You can link to a website, but you need to add an associated website to the channel, and for that, you need 1000 subscribers and 4000 hours of watch time in a 12 month period. You can also link to another vid, add a poll or if you’re a non-profit, ask for a donation. Cards are great for coupons, and they have a good click rate. Be sure to point out the cards in the video. You can monitor in YouTube analytics. You need to verify your YouTube channel to use cards.
Video Marketing Madness made possible by Thumbnail Blaster! THE tool for making thumbnails.
Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand! Like us on Facebook for all kinds of great info!
Today on Video Marketing Madness: YouTube and Google My Business. Learn how to make them work together for page one rankings. Subscribe at: GoVmm.com
GMB: fill out all info and add geo codeD videos and images, AND A 360 video. Post regularly. Geocode photos in posts and add them to GMB home page. Build citations to other directories. YouTube videos: build citations, backlinks and create geo relevance. Embed vids on website.
Video Marketing Madness made possible by Thumbnail Blaster! THE tool for making thumbnails.
Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand! Like us on Facebook for all kinds of great info!
Today on Video Marketing Madness: Using Stock Media to make your videos better and where to get it. FREE Gift! Subscribe at: GoVmm.com
Low Cost: AudioJungle has all sorts of music tracks VideoHive has stock footage GraphicRiver has great graphics
Free stock pix and video: -Unsplash -Pexels -Pixabay
Ray is rolling out StockNation 2. 25,000 stock videos! Find it at RaytheVideoGuy.com/StockNation
And here’s a FREE Gift! Free transparent backgrounds!!
Video Marketing Madness made possible by Thumbnail Blaster! THE tool for making thumbnails.
Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand! Like us on Facebook for all kinds of great info!
Today on Video Marketing Madness: Find out how to increase conversions, views and watch time with YouTube cards and end screens. Subscribe at: GoVmm.com
Video Marketing Madness made possible by Thumbnail Blaster! THE tool for making thumbnails. RaytheVideoGuy.com/Thumbnailblaster
Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand! Like us on Facebook for all kinds of great info!
Today on Video Marketing Madness: 5 Star Video Testimonials. Here’s how to collect and produce 5-star video testimonials. Subscribe at: GoVmm.com
Outline for video testimonial: -State the problem you had -What did you do to solve the problem? -How is your life better now? -What does the viewer do next?
Video Marketing Madness made possible by Vidmonial 2.0 – a great way to collect video testimonials from your website. You can edit them, embed final product on your website and syndicate on web 2.0s all from Vidmonial. It includes incentives for leaving reviews as well as Ray’s testimonial video blueprint. Get it at RaytheVideoGuy.com/Vidmonial
Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand! Like us on Facebook for all kinds of great info!
Today on Video Marketing Madness. The Power of Embedding YouTube Videos. It helps with SEO. Subscribe at: GoVmm.com
The new YouTube player is not great, so embed from it only if you are trying to rank the website on Google. Another option is, embed the home page video using a third party player like PressPlay. Then embed videos using the YouTube player on other pages.
For a sales page where you are driving the traffic and are not depending on Google, use a third party player like PressPlay. It comes with conversion options and won’t send viewers off the page like the YouTube player does.
Video Marketing Madness made possible by PressPlay. PressPlay is a multifunctional third-party player that will keep visitors on your web page, provides all sorts of options, and won’t slow down your website. Get it with Ray’s bonuses at RaytheVideoGuy.Convertri.com/PressPlay2
Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand! Like us on Facebook for all kinds of great info!
Today on Video Marketing Madness: The Power of YouTubeThumbnails. It’ll get you more views! Subscribe at: GoVmm.com
Be sure to verify you channel to turn on the thumbnail option. Good thumbnails: -Have a face in it -Bold letters and colors -Include a border -Needs to match content (YouTube monitors this.) YouTube recommended videos are based on title and thumbnail Ways to make thumbnails: -PowerPoint or Keynote -Photoshop -TubeBuddy at TubeBuddy.com/RaytheVideoGuy -Thumbnail Blaster
Video Marketing Madness made possible by Thumbnail Blaster. It’s an easy way to create great thumbnails that YouTube loves. Get it at RaytheVideoGuy.com/ThumbnailBlaster
Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand! Like us on Facebook for all kinds of great info!
Today on Video Marketing Madness: Optimizing Your YouTube Channel with art and sections. Subscribe at: GoVmm.com
-Banner at the top needs to be 2650 x 1440. Be sure to add a profile picture. Here’s Ray’s how to video and free template. -In the “about” section – add links and description -Add tagline to channel name -Sub and non-sub trailer. Everything about you, your business and channel. Description is some info, and links to your website and social media -Sections can be playlists, new uploads, likes, and favorites from other channels. With the playlist, good thumbnails are very important
Video Marketing Madness made possible by Thumbnail Blaster. It’s an easy way to create great thumbnails that YouTube loves. Get it at RaytheVideoGuy.com/ThumbnailBlaster
Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand! Like us on Facebook for all kinds of great info!
Today on Video Marketing Madness – Power of YouTube Playlists for better rankings and visibility. Subscribe at: GoVmm.com
You can group vids together and the playlist has its own URL and optimized description. It can be found in search and it increases session time. The playlist can be embedded and used to create sections on your channel homepage.
Ray mentioned that the number one thing for getting watch recommendations is a good thumbnail. Thumbnail Blaster is a great creation tool at: RaytheVideoGuy.com/ThumbnailBlaster
Video Marketing Madness made possible by Movo. It’s a great way to turn your smartphone into a pro camera. Portable LED lights, mics, etc. Check it out at RaysBonuses.com/Movo
Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand! Like us on Facebook for all kinds of great info!
Today on Video Marketing Madness – Branding Your Videos for more sales and copyright protection. Subscribe at: GoVmm.com
Branding your videos will protect them for being stolen, and can create more conversions. -Use thumbnails -Use a logo watermark. Create a default for this on your YouTube channel -Brand in the video framework, lower thirds, and end screens -Use an animated logo. Do a on camera open and then the animation. Ray offers this service at AnimateYourLogo.com -CTA jingle – great for YouTube ads before the “Skip Ad”
Video Marketing Madness made possible by Movo. It’s a great way to turn your smartphone into a pro camera. Portable LED lights, mics, etc. Check it out at RaysBonuses.com/Movo
Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand! Like us on Facebook for all kinds of great info! Facebook.com/VideoMarketingMadness
Today on Video Marketing Madness – YouTube Descriptions for Local Businesses. Ray gives us the latest on what to do. Subscribe at: GoVmm.com
Know your keywords ahead of time. Use a good keyword research tool. Ray has one at RaytheVideoGuy.com/RankReel You’ll have better luck with longer tail keywords. Description: -Keyword first and variation of keyword with phone number and link to money site. -Description of what video is about -Information about the business (similar to “about us” page on website -Phone number and money site again -Citation (name, address and phone as it appears on GMB site) -GMB long link -5 star reviews links -Driving directions links -Social media links -YouTube channel subscribe link -Link back to vid – “Share this (KW) video:…” -Silo link to next vid -#3 hastags
Add to playlist and include description in playlist. Use some of description in web 2.0. Use defaults as much as possible for description
Video Marketing Madness made possible by Movo. It’s a great way to turn your smartphone into a pro camera. Portable LED lights, mics, etc. Check it out at RaysBonuses.com/Movo
Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand! Like us on Facebook for all kinds of great info!
Today on Video Marketing Madness – Green screen like a pro. Ray gives us great tips on types of green screens, lighting and editing. Subscribe at: GoVmm.com/
Green Screen Options: -Paint a wall with Rosco green screen paint -Buy green screen sheets from Amazon -Thick paper green screen that you roll down -Pop up green screens on a frame – 6’ x 9’
Lighting: -Soft box light upper and lower, 100% dedicated to your green screen -Light your subject separately – 2 light cross-angle in front -Aim light from green screen to subject’s head -Don’t stand too close to green screen – at least 2’ away – should be 3’ to 5’
Most editing software has green screen built into it. Ray likes HitFilm. Start with some sort of background for reference and then add video and adjust. Ray likes to use virtual set and you can grab some here https://sowl.co/OyMaj
Video Marketing Madness made possible by Movo. It’s a great way to turn your smartphone into a pro camera. Check it out at PocketVideoPro.com/LedLights
Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand! Like us on Facebook for all kinds of great info! Facebook.com/VideoMarketingMadness
Today on Video Marketing Madness - Running a Video Agency with Owen Video. Subscribe at: GoVmm.com
Ray, Owen and Steve share great advice on making a living owning an online video marketing agency.
Video Marketing Madness made possible by Movo. It’s a great way to turn your smartphone into a pro camera. Check it out at RaytheVideoGuy.com/Resources
Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand! Like us on Facebook for all kinds of great info! Facebook.com/VideoMarketingMadness
Today on Video Marketing Madness - One Simple Way to Get New Video Clients (includes free checklist). Subscribe at: GoVmm.com
Do a free evaluation of a prospect’s YouTube channel with a screen vid showing them how to improve. Compare to a good channel like Gillette. Also, critique their videos (title, tags, and descriptions are huge). Here’s a link to the checklist Ray uses: https://sowl.co/PhXl6
Video Marketing Madness made possible by Movo. It’s a great way to turn your smartphone into a pro camera. Check it out at RaytheVideoGuy.com/Resources
Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand! Like us on Facebook for all kinds of great info!
Today on Video Marketing Madness - YouTube support programs that give you tons of extra functions and marketing ability. Subscribe at: GoVmm.com
TubeBuddy: -Comes with a menu that makes it a lot easier to find creator functions -Give you a checklist of things to do to optimize your video -Has a thumbnail creator -Provides suggested tags and how you rank for those tags -Let’s you schedule and sunset videos -Let’s you add different defaults for different clients -Let’s you change information on exiting videos -There’s a competitive research function – including tags and content opportunities -Try it for FREE at TubeBuddy.com/RaytheVideoGuy
vidIQ is good as well, but provides more competitor info.
Video Marketing Madness made possible by Movo. It’s a great way to turn your smartphone into a pro camera. Check it out at RaytheVideoRuy.com/Resources
Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand! Like us on Facebook for all kinds of great info! Facebook.com/VideoMarketingMadness
Today on Video Marketing Madness – Video Ad Placements. How to choose the YouTube videos where you want your pre-roll ads - Subscribe at: GoVmm.com -When creating new campaigns, the select is “Ad Placement”. Enter the URLS of the YouTube videos where you want your pre-roll ads -Ray’s got a software that does the research on the video to use. He’s got a webinar coming up on this March 25, 2019 at 9 pm ET. Sign up at CouchQueen.com/GetClients
Video Marketing Madness made possible by Movo. It’s a great way to turn your smartphone into a pro camera. Check it out at RaytheVideoGuy.com/Resources
Today on Video Marketing Madness - Microphones for Smartphones Subscribe at: GoVMM.com
-If you can use a wired mic, lavaliers are best and not expensive. Make sure you have a smartphone adapter. -Sometimes you need to add a wireless pack to your lavalier. Be sure to get UHF -You can also get mics that attach to the top a tripod mount (above the camera). You’ll need a XLR adapter -Always test the lavalier placement and remember to turn off the AGC limiter
Video Marketing Madness made possible by Movo. It’s a great way to turn your smartphone into a pro camera. Check it out at RaytheVideoGuy.com/Resources
Today on Video Marketing Madness - Having Fun with Live Video – Subscribe at: Govmm.com/
Live steaming software: -OBS Studio is free and is good for streaming produced videos from Skype or Zoom. OBSproject.com -mimoLive is what Ray uses. Full TV studio in a box and outputs to all the live video sites. Switcher, green screen, graphics and audio mixer. Mac only. Boinx.com/mimoLive -vMix is similar to mimoLive but is for PCs. vMix.com - BTW – NDI lets you use smartphones and tablets as cameras. NewTek.com/NDI
Video Marketing Madness made possible by Movo. It’s a great way to turn your smartphone into a pro camera. Check it out at RaytheVideoGuy.com/Resources
203
Today on Video Marketing Madness - Why Aren’t You Doing YouTube Ads? Ray explains all the ways we can profit from YouTube ads. https://govmm.com/
-Boost your video content for as little as $5. -Target locally with pre-roll ads. Much cheaper and more clicks than normal PPC -Promote products like an e-commerce store. Targeting can be a challenge, so test. -Pre-roll ads work great for local businesses. Discovery ads are based on search and can work for a product -6 second ads in the middle of a vid are effective and you can do retargeting -Smart TV targeting to come
Video Marketing Madness made possible by Movo. It’s a great way to turn your smartphone into a pro camera. Look at all of Movo’s stuff at RaysBonuses.com/Movo. Check out specific product offerings at PocketVideoPro.com/PR1 ---------- or PocketVideoPro.com/LV2
Today on Video Marketing Madness - What Ray Learned in Hawaii at the PI Lawyer Marketing Conference https://govmm.com/
-Tons of discussion at the conference about Hulu and YouTube being great ways to reach cord-cutters and avoid DVRs -Hulu has 40 million households. That’s about one third of the U.S.! -On YouTube -pre- roll ads work best
Video Marketing Madness made possible by Movo. It’s a great way to turn your smartphone into a pro camera. Look at all of Movo’s stuff at RaysBonuses.com/Movo - Check out specific product offerings at PocketVideoPro.com/PR1 ---------- or PocketVideoPro.com/LV1
Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand!
Today on Video Marketing Madness - Pro Video for Your Smartphone https://govmm.com/
-Using your smartphone camera require more light -Amazon has light kits. 3 lights and stands -Lowes has the big curly que fluorescents -If you have fluorescent light in your office, change out with daylight balanced tubes -Make sure you have an external mic with the right connector
Video Marketing Madness made possible by Movo. It’s a great way to turn your smartphone into a pro camera. http://www.raysbonuses.com/movo
Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand!
Today on Video Marketing Madness - How to Reach TV Cordcutters https://govmm.com
Cordcutters are folks that don’t have cable or satellite. Hulu is a great way to reach them with ads, but you minimally have to have a $30k a year budget. It works out to $0.03 per view though. Great way to reach millennials and Gen X.
Today shows made possible by a how-to webinar on getting unlimited local leads. Go to RaytheVideoGuy.com/Leads
Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand!
Today on Video Marketing Madness - YouTube Ads for 2019 https://govmm.com/
-Works well as simple promotions to get views -Promote local businesses – target by geo and demographics -Top-of-mind or direct sales -Website traffic -Define target audience -Not expensive -New for 2019 – target folks that don’t have cable or satellite – YouTube TV
Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional video editor.
Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand!
Video Editors: Shotcut is free and open source at http://freevideoeditor.co | DaViinci Resolve is free at https://www.blackmagicdesign.com/products/davinciresolve | IMovie on your Mac is free Screen Capture: QuickTime on your Mac is free | CamStudio is free and open source https://camstudio.org | Screencast-O-Matic free and open source https://screencast-o-matic.com/ Live Stream: OBS Studio is free and open source https://obsproject.com/ File Hosting: Wasabi Hot Cloud Storage is the best price around https://wasabi.com/ Graphics – Gimp is like Photoshop except it’s free and open source https://www.gimp.org | Canva is free https://www.canva.com/ YouTube add-ons – Tubebuddy adds tons of extra functions to YouTube and it has a free version https://www.tubebuddy.com/raythevideoguy | Also, look at vidIQ https://vidiq.com Online Meetings – Zoom is free https://zoom.us
Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional video editor. http://freevideoeditor.co/
Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand! http://dld.bz/fttZA
Today on Video Marketing Madness - New Social Media Video Ideas
Lots of great ideas for Facebook and Instagram: -Tall videos give you more real estate in timelines -You can then add information above and below your videos -VideoWrappr does that for you and will also build captions. Get it at RaytheVideoGuy.com/VideoWrappr -You can also build phone text message looking videos that get attention with TXTVideo. Get it at https://www.raythevideoguy.com/txtvideo
Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional video editor.
Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand!
Today on Video Marketing Madness - 195 NDI and Why it Matters.
-The NDI technology allows you to connect all kinds of video gear - wireless or wired – real time – no delays -So, for instance, you could use a bunch of old iPhones for studio cameras and switch between them -You need a computer with NDI interface software. Many switcher softwares, like mimoLive (what Ray uses), have NDI built in -Works low and high end -Check it out at NewTek.com/NDI
Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional video editor.
Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand!
Today on Video Marketing Madness - Screen Capture Madness!
You need a computer, a mic and software
Screen capture software: -ScreenFlow for Mac only from Telestream for $100.00. Will interface with iPhone or iPad and it has a video editor. Ray loves it. -Camtasia for PC from TechSmith. Very functional for $299.00 -Jing from TechSmith. Very simple and light and will take static shots too. $50.00
Free: -Shotcut at FreeVideoEditor.co has screen capture -QuickTime for Mac is light and simple -CamStudio is also Free
Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional video editor.
Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand! http://dld.bz/fttZA
-Automated responding to Messenger based on incoming message -Good to have because Facebook keeps track of response time to incoming page pm’s -Auto pay can be used -Embed on sales website and engage with client real time -Chat button in emails – “Chat Live” -Mass messaging – great open rates -Check out “Inboxr”. Ray’s got a special deal on it at RaytheVideoGuy.com/Inboxr
Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand!
Today on Video Marketing Madness - Running YouTube Ads for Local Businesses
-Instream and Discovery -Instream is top-of-mind – Discovery is targeted by keyword. More like PPC -Pay attention to the campaigns
Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional video editor.
Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand!
Today on Video Marketing Madness – Interesting Ways to Find New Clients!
-Cold phone calls. Get to know the gatekeeper -Trade shows -Email and voice broadcast. Lead Kahuna is good for this -Direct mail -Start a local business mastermind group with one of each business. E.g. one roofer, one injury attorney, etc. -Invite local businesses to come in and shoot a video for low cost/no cost -Use Facebook Messenger to reach out -People who bought vids from the directories like Y.P. and Dex
Video Marketing Madness made possible by Lead Kahuna. Great way to generate leads with high personalized email and voice broadcast. Check it out at http://www.raysbonuses.com/leads/
Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand!
Today on Video Marketing Madness - YouTube Ads – Why You Need Them
Why YouTube Ads: -Good views fast -Can target by geo, demographics -Discovery ads based on keyword search -Inexpensive
Video Marketing Madness made possible by Ray’s comprehensive 4 week course on using YouTube for local businesses. Register at https://www.raythevideoguy.com/ytaudit
Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand!
Today on Video Marketing Madness - YouTube for Local Businesses
-Top of mind -Be sure to optimize videos and channel -Translate description into other languages -Look at competition with TubeBuddy -Add video to GMB -Include citations and driving directions in YouTube description -YouTube ads are very inexpensive and are Facebook video ads
Video Marketing Madness made possible by the “How To Get $1000+ Clients With Local YouTube Marketing” webinar Monday 8/13 at 7 pm eastern. Register at http://www.raysbonuses.com/audit/
Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand!
Today on Video Marketing Madness – YouTube Support Programs that help you market your videos
vidIQ is a Chrome and Safari extension that gives you in-depth analysis of you,r and your competitor’s videos. Free with an upgrade. But Ray really likes TubeBuddy because of the long list of features that include: - In-depth analysis of your, and your competitor’s videos -Checklist of what you need to do to optimize your video -Tag rankings and suggestions. You can also see competitor’s tags -Easy shortcuts to YouTube functions -Multiple pre-sets -Thumbnail builder -It’s easy to append info to multiple descriptions -Canned responses to comments -Health report, A/B testing and channel evaluation
Video Marketing Madness made possible by TubeBuddy. TubeBuddy is a FREE browser extension that integrates directly into YouTube to help you run your channel with ease. Get it at TubeBuddy.com/RaytheVideoGuy
Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand!
Today on Video Marketing Madness - Creating Clickable Link in YouTube Videos
-Cards are a small clickable banner in the upper right of the video. Go to the edit function on the video and look for the cards tab at the top. You can add up to 5 cards at different points of the video -Clickable CTA ad banner. It’s in the lower left corner of the screen. Graphic, title and link. Set up an ad in AdWords campaign and hit pause. Then go to the edit function of the video and click on the CTA tab and upload image, copy and website URL. Cannot do both cards and banner – but banner converts better -End screens. Edit function of video and go to the end screen tab. Timeline is end of video
Make sure your website URL is connected to your YouTube channel
Video Marketing Madness made possible by TubeBuddy. TubeBuddy is a FREE browser extension that integrates directly into YouTube to help you run your channel with ease. Get it at TubeBuddy.com/RaytheVideoGuy
Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand!
Today on Video Marketing Madness - New YouTube Features to Make Money.
-Paid memberships – need to have 100,000 subscribers -Sell merchandise within the video. Partnering with Teespring but will add more. Need 10,000 subscribers -Premier video format – Livestream existing videos. Includes Super Chat: monitor and respond real time -Google has gone back to carousel of 3 videos on page one -Instagram is creating a platform to compete with YouTube called IGTV
Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional video editor.
Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand!
Today on Video Marketing Madness - Unique Video Ranking Tips.
-Title, tags and description still important -Social shares and backlinks too -Google entity stacking – “Ranking Factory” makes it easy. Gigs on Fiverr as well -Share all the URL variations. VidPenguin is good for that -Get 300% more views by translating into other languages. Lingo Blaster is a good system -Include the URL for the vid in the description in case vid gets scraped for blogs -If you have a number of videos on a subject- silo them -Include links to authority pages -A citation in the description will help the Maps listing ranking better -Comment on the video and pin to the top. Respond to comments. -Meta tag the mp4
Video Marketing Madness made possible by Lingo Blaster. 75% of searches are not in English. Lingo Blaster does the translation for your video and can get you 300% more views. Go to RaytheVideoGuy.com/Lingo to get it.
Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand!
Today on Video Marketing Madness - Creative Ways to Promote Your YouTube Channel. https://earn.show/video_marketing_madness
-Business cards – add URL and QR Code -T-shirts with QR code -Mugs, hats, mouse pads, etc with QR Code -Have a link in your email signature. -E-mail promotions -Blog and website – add the link, embed videos, do giveaways -Contest – 100th new subscriber gets a prize -Create content specific to a local meet up and then go to the meet up and give them your business card. You’ve given them a reason to go to your channel -Collaborate with other creators -Speak at live events or create your own event -Teach on a webinar -Magnet sign on your car with a QR Code -Go to related videos and comment and answer questions -Write articles for local print media -Cross-promote in social media -Use hashtags. They work in YouTube as well -Interact with your viewers. Reply to comments and answer questions -Ask for subscribers in your thumbnails -Allow folks to embed your videos -Ask viewers to subscribe in your videos.
Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional video editor.
Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand!
Today on Video Marketing Madness – Using Testimonial Videos For Your Marketing
-Needs to be a genuine review -You can incentivize to leave a review but not to say something nice. You get what you get -Idea for a service business: After visit, text customer. Service worker gets a tip from the company if customer leaves a review -Customer can use phone to record selfie video and email or Dropbox video to you - What they should say: 1) What is life like before 2) What change did they make? 3) What’s the result? -Where to upload video: Facebook, YouTube, Dailymotion, website and Google Maps listing -Don’t forget to keyword optimize video -Have a plain and reach out to past clients
Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional video editor. Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand! http://dld.bz/fttZA
New Episode - Using Live Video for Product Launches on this Video Marketing Madness podcast.
-It builds an audience with a direct connection -Do a new episode at the same time weekly -“Behind the Scenes” -Review a product before launch – build excitement -Schedule in Facebook and/or YouTube and email your list -Do a live Q&A -Use Webinar Jam with it -Works with Main St offline marketing as well
Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional video editor.
Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand!
Today on Video Marketing Madness – How to Make Money with Facebook Live
-You can show a sales PowerPoint or Keynote using screenshare -Do a Facebook live and use the audio for a podcast -Do a new content “behind the scenes” -Preview a product – build interest -Spotlite a customer and their successes with a product -Don’t forget Instagram, Periscope, Vimeo and Dailymotion. Joicaster will syndicate live to all -Share in social media, invite via email and Messenger
Video Marketing Madness made possible by CommExpo in Orlando 4/19 – 4/21. Ray is speaking on how to use Facebook Live! Learn how to make more profits with affiliate marketing. Buy tickets at RaysBonuses.com/Expo
Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand!
Today on Video Marketing Madness – How to Remarket YouTube Videos.
You can run adds based on the video watched or likes as well folks who subscribe and playlists. It’s done through AdWords. This article provides much more detail.
Video Marketing Madness made possible by the Lead Kahuna webinar. Ray’s already picked up 5 new customers with Lead Kahuna. Find out how he did it with Lead Kahuna by going to RaysBonuses.com/Leads
Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand!
Today on Video Marketing Madness – Building a List with YouTube
-Spend $5 a day on YouTube ads for your sales video -Give something away -Use a squeeze page and auto responder. Put the link to the squeeze page in the YouTube description -Consider a product delivery system like SendOwl -Have a purpose for the list. Follow up
Video Marketing Madness made possible by TubeBuddy. TubeBuddy is a FREE browser extension that integrates directly into YouTube to help you run your channel with ease. Get it at h
Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand!
Today on Video Marketing Madness – How to Use Video to Drive Traffic and Conversions
-"How to" videos rank well. Share on Pinterest -Walk through of products. Also, share on Pinterest -Screencast vids work well -After sale, teach how to use products. Also, FAQ vids. It frees up customer service resources -Testimonials – Life before you, hired you, what’s different -Produce short video ads and buy YouTube AdWords and Facebook promoted posts. Be sure to retarget Sales and product videos champion the product and show what it does.
Video Marketing Madness made possible by TubeBuddy. TubeBuddy is a FREE browser extension that integrates directly into YouTube to help you run your channel with ease.
Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand!
Today on Video Marketing Madness – How to Get More YouTube Subscribers.
You need 1000 subscribers and 4000 hours of watch time to get in the partner program. You can buy the views from AdWords. Here’s how to get subscribers. -Write out a plan -Post good content -Upload new videos often - Optimize your YouTube channel with a banner, icon, channel trailer, etc. -Use thumbnails, end screens and cards -In the video, ask viewers to subscribe and offer a free gift and include a subscription link in the description -Share videos on social media -Be active on YouTube. Comment and answer questions. Interact -TubeBuddy has a lot of function like defaults, thumbnail creator, SEO grader, etc. -Shorter videos work better – 3 to 5 min -Produce a generic intro and outro and ask for subscribers -Be sure to optimize title, tags and description -Consider a sub for sub group. “I subscribe to your channel and you subscribe to mine.” Make sure it’s country and content appropriate.
Video Marketing Madness made possible by TubeBuddy. TubeBuddy is a FREE browser extension that integrates directly into YouTube to help you run your channel with ease.
Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand!
Today on Video Marketing Madness – What is Ringless Voice Mail?Ringless voice mail is when you send voice mail to a phone without it ringing. Couple of sources for that. LeadsRain - free account but you have to buy credits. Also, slydial – cannot mass message. Ray is selling a course on how to make money with ringless voice mail. Here’s the link.Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional.
Today on Video Marketing Madness – 360 Video for Business. Great for real estate but hard to edit so get a camera that comes with the software. Ray likes the RICOH THETA Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional.
Today on Video Marketing Madness – The Magic of YouTube Playlists. -Playlists group videos together-Target keywords with playlists and rank for those keywords-Share other high performing videos in your playlist and it helps rankings for your playlist-Playlists increase session times-A new playlist mimics new activity-Playlists make it easier to set up sections on the YouTube channel-Setting up and optimizing high performing YouTube playlists is tedious. However, Cyril Jeet’s PlayTraffic automates all this stuff and it’s not expensive. Here’s Ray’s link if you want to check it out: Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional.
Today on Video Marketing Madness – Unique Uses for Video -Put a video in the banner of a Facebook business page. It needs to be 851 x 315 pixels. -Stream standing vids and recorded webinars to Facebook Live and take questions. Do the same with YouTube using “Super Chat” for questions. SociLive Stream works great for streaming. -Do daily livestream on Facebook and YouTube using your phone-Syndicate to all the video sites like Facebook, YouTube, Periscope, Vimeo and DailyMotion using Live Leap -Turn Facebook into your own 24 TV station using omnient live streamVideo Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional.
Today on Video Marketing Madness – Advanced Live Video Production.
The live platforms include Facebook, YouTube, Instagram, Twitter, Vimeo, Dailymotion, and Twitch. Streaming software provides more functionality: -mimoLive for Mac is a TV Studio in a box. Works with iPhone camera, webcam and traditional cameras. Live green screen and remote reporting. -Wirecast is good but doesn’t have the advanced features mimoLive has, but it’s PC. -OBS Studio is open source and free. Very functional. https://obsproject.com/ -Also, check out the Mevo Live camera. Broadcasts through your iPhone or iPad.
Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional.
Today on Video Marketing Madness – Free Video Resources!
Free Video Resources: -DaVinci Resolve has a free version. Very powerful video editor with green screen and color correction. High learning curve -HitFilm.com. Similar to DaVinci Resolve but easier to learn -Shotcut at FreeVideoEditor.co. Open source and updated monthly -iMovie editor for mac and iOS -OBS Studio is open source and great for live video streaming -Images and videos – Pixabay and Pexels -YouTube has lots of free stuff. Creative Commons: images, videos and music
Today on Video Marketing Madness – Reviews and Video Testimonials. Free Stuff!!! at VideoMarketingMadnessRadio.com
Good reviews are an important source of referrals and new business. It’s important to get at least five – 5 star reviews on “Google My Business” as that and geography will help your business show up in the three pack. Yelp is important because iPhones use Yelp results to show reviews. Facebook also ranks well. Be sure to claim and optimize these review sites. Ask customers to leave reviews but don’t tell them to leave 5 star reviews or incentivize them as this can get you banned. Interact with all reviews. If you do online sales, ask for Amazon reviews.
Video testimonials are an important source of YouTube, Facebook, Instagram and website content. Ask for them and give instructions: what’s the problem and what did your business do to solve the problem. Folks can use their phone or you can have a testimonial day and set up a camera. Again, do not incentivize.
Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional.
Today on Video Marketing Madness – The Future of Video Marketing. Free Stuff!!! at VideoMarketingMadnessradio.com-YouTube is the 800# gorilla. King of live video and long term traffic. Also, YouTube TV.-Facebook Live is user friendly, but quality not as good.-Instagram video is growing., Has a live platform. Videos go away though.-Periscope from Twitter. Seems to have stagnated-Snapchat has live video-Dailymotion has a live platform and is a top video site.-Vimeo has live video and they bought Livestream.-Skype calls can easily be recorded.-Zoom.us – mix of Skype and Go To Webinar-Look for augmented reality and 360 videosVideo Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional.
Today on Video Marketing Madness – The Rise of Facebook Messenger!. Free Stuff!!! at VideoMarketingMadnessRadio.com-FB Messenger has a Skype like interface and FB wants to compete with Skype and email.-It has a gaming function-Business pages come with Messenger so you can do B2B. This can be automated.-Ray has a sales course called “Local Client Ninja” on how to use FB Messenger to make sales. Here’s the link: http://track.slsv2.com/tc/yO95dvRENb/076a0c97d09cf1a0ec3e19c7f2529f2b/b380d4e793ee96a75830d005a0d631b6/raythevideoguy -Be sure to use the video function in FB Messenger.Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional.
Today on Video Marketing Madness – Livestream Video Tools. Click Here for Free Stuff!!
Cameras: -A Smartphone works great. The Movo smartphone video enhancement kit is helpful. -Logitech webcam c920 webcam is very good. You can also use a camera with a HDMI output to your computer. itec has a good HDMI adapter if you don’t have a HDMI output.. -Mevo Camera by Livestream is good.
Software for switching, graphics and streaming: -mimoLive by Boinx is good, but it’s Mac only -vMix works for Windows -Telestream's Wirecast -OBS open source -Ray is testing Switcher Studio for iPad -NewTek is the Rolls Royce of software -Switchboard.live allows you to stream to multiple platforms like YouTube, Periscope, etc.
Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional.
Today on Video Marketing Madness – 360 Video for Facebook Live and YouTube. Free Stuff!!! at VideoMarketingMadnessRadio.com-Heads up - most cameras at Best Buy are 180-True 360 can be very expensive, but the Giroptic 360 camera is good at $249.00 – available on Amazon-360 video apps include home torus for realtors and weddingsVideo Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional.
Today on Video Marketing Madness – Music Copyright & YouTube. Free Stuff!!! at VideoMarketingMadnessradio.com-Get permission. If you bought the music, have the copyright info-If you want to use something copyrighted, you need to go to ASCAP or BMI and pay for it-Violation? YouTube can pull the video down, the artist can request that YouTube silence the audio or the artist can run ads on the video and take the revenue-Fair Use. Critique music or incremental usage, but the copyright holder may not agreeVideo Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional.
Today on Video Marketing Madness – Videos for YouTube. Free Stuff!!! at http://videomarketingmadnessradio.com
-Twitter has a built in video system with an editor but vids can’t be long than 2 min 20 sec. Use mp4 -You can add a link to a longer video in the text -Twitter has a live video platform powered by, but separate from Periscope -Pay attention to trends and use hashtags -Loops like GIFs get attention -Shoot the videos so they can be seen on mobile devices. Use close ups -Build up your tribe and engage -Post regularly. Q&As work well. Solve problems
Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional.
Today on Video Marketing Madness – Using Videos to Make More Sales. Free Stuff!!! at http://videomarketingmadnessradio.com
-Revenue Share -Sales videos for websites -Vlogs -YouTube shows with a sponsor and/or Patreon -Affiliate marketing -CPA offers -Local marketing
Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional.
Find us on Facebook and Twitter and subscribe to our YouTube channel:
Today on Video Marketing Madness – Google vs YouTube for Ranking. Free Stuff!!! at http://videomarketingmadnessradio.com
YouTube – Include a relevant long tail title and use unique tags. Description should be at least 200 words and select the appropriate category. Embed the video into relevant blogs but remember, if the code is set to autoplay, it won’t count in the YouTube stats as a view. Share on social media and link other videos. Send the video to your emails list and ask them to watch. Google – all the YouTube stuff applies but number of views is not as big a deal.
Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional.
Find us on Facebook and Twitter.
Today on Video Marketing Madness – Using Music & Audio in Your Videos. Free Stuff!!! at http://videomarketingmadnessradio.com-Stay away from copyrighted music – use royalty free. AudioJungle is Ray’s favorite source.-Edit music to fit narration. Is SmartSound good for that.-People judge your video by the audio quality so make sure you have a decent mic.Video Marketing Madness made possible by Stock Audio PLR Firesale. Get Instant Access to a Lifetime Supply of Premium Music Tracks That will Knock Your Socks OFF! Over 1500+ Captivating, 100% Royalty Free. Go to http://www.raysbonuses.com/musicfiresale Find us on Facebook and Twitter and subscribe to our YouTube channel
Today on Video Marketing Madness – Using Green Screen with Live Steaming! Free Stuff!!! at http://videomarketingmadnessradio.com Show Notes:- mimoLive. It’s $200 a year – Mac only and does live streaming videos. It’s like having a TV production studio on your desktop.- Adobe Creative Suite. Tons of graphics tools and video editing for a low monthly fee.- Screenflow – Mac only. Screen capture and editing- Final Cut Pro – Mac only. Video editing and lots of graphic templates- DaVinci Resolve – High end video editing and production. Mac and PC. The lite version is free and you can buy upgrades Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional. Find us on Facebook and Twitter and subscribe to our YouTube channel
Today on Video Marketing Madness – Using Green Screen with Live Steaming! Free Stuff!!! at http://videomarketingmadnessradio.comOur guest today is Chris Gloss and he does a lot of Facebook Live to professional speakers, ministers and real estate agents. He uses OBS and got started for less than $100. Set up is the key – set it and forget it. Chris has a course on how to do this coming out Friday 6/8/17. Ray will send out the link. Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional. Find us on Facebook and Twitter and subscribe to our YouTube channel
Today on Video Marketing Madness – Tips for Getting More Facebook Live Views. Free Stuff!!! at http://videomarketingmadnessradio.com
-Optimize the video with what you’re doing and a CTA. -Share the video on Facebook and other sites like YouTube. -What are your goals? Set up keywords around that. -Your Facebook page needs fans. You can pay Facebook to get you more fans. Also, share on your timeline. -Pay Facebook to “Boost” the video. More eyeballs -Keep it short -Good content is king -Engage with folks. Ask questions and respond -Let your audience know you’re going live in advance
Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional.
Find us on Facebook and Twitter and subscribe to our YouTube channel
Fair use is the law but it can be vague. Buy royalty free cheap. AudioJungle – PhotoDune – VideoHive – Check out free images at Pexels Video Marketing Madness made possible by PocketVideoPro.com. Here’s a way to get better videos from your smartphone. Mount on any tripod and get a lavalier mic with the proper adapter to plug into your phone. If you like Steve Sleeper’s voice, then check out his voice talent gig on Fiverr. Find us on Facebook and Twitter and subscribe to our YouTube channel
Don’t use the ambient mic on the camera. Use a lavalier or shotgun mic. If you want to use a wireless lavalier, get UHF wireless. It’s more expensive but you won’t get interference from cell phones and CB Radios. If you’re using your phone, you’ll need an adapter. Shotguns work best for certain situations and offer better quality.
Video Marketing Madness made possible by PocketVideoPro.com. Here’s a way to get better videos from your smartphone. Mount on any tripod and get a lavalier mic with the propoer adapter to plug into your phone.
If you like Steve Sleeper’s voice, then check out his voice talent gig on Fiverr.
Find us on Facebook and Twitter and subscribe to our YouTube channel
-Sound. Pocket Video Pro comes with a lapel mic and the correct jack to plug into your phone. -Stabilization. You’ll need a tripod and Pocket Video Pro has an adapter that fits on your phone and tripod -Lighting. Guess what? Pocket Video Pro comes with a cold shoe -Apps. iPhone has the best apps. Ray uses FiLMiC Pro. Great app for shooting videos. iMovie allows you to edit in phone. YouTube Director walk you through the whole process. For Facebook live – Switcher Go in the app store makes it look like a studio production
Video Marketing Madness made possible by PocketVideoPro.com. Here’s a way to get better videos from your smartphone. Mount on any tripod and get a lavalier mic with the propoer adapter to plug into your phone.
If you like Steve Sleeper’s voice, then check out his voice talent gig on Fiverr.
Find us on Facebook and Twitter and subscribe to our YouTube channel
Today on Video Marketing Madness – How to do Green Screen Videos on a Budget. Free Stuff!!! at http://videomarketingmadnessradio.com
-You’ll need green screen material. Check it out on Amazon -Lights. One light for the green screen, another for the background. Two fill lights and a small key -Most editing software does green screening, including the free Shotcut software we offer at FreeVideoEditor.co -Consider virtual studio software
Video Marketing Madness made possible by PocketVideoPro.com. Here’s a way to get better videos from your smartphone. Mount on any tripod and get a lavalier mic with the propoer adapter to plug into your phone.
If you like Steve Sleeper’s voice, then check out his voice talent gig on Fiverr.
Find us on Facebook and Twitter and subscribe to our YouTube channel
Today on Video Marketing Madness – Creating a Video Studio on a Budget. Free Stuff!!! at http://videomarketingmadnessradio.com -Instagram-Pinterest-Dailymotion-Metacafe Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional. Find us on Facebook and Twitter and subscribe to our YouTube channel
Today on Video Marketing Madness – Creating a Video Studio on a Budget. Free report at http://videomarketingmadnessradio.com -Annotations are going away-End screens replace annotations-YouTube.tv – Internet TV protocol. Red is included Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional. Find us on Facebook and Twitter and subscribe to our YouTube channel
Today on Video Marketing Madness – Creating a Video Studio on a Budget. Free report at http://videomarketingmadnessradio.com -YouTube crowd funding for Live videos-Facebook Live crowd funding for charitable organizations-Facebook and Major League Soccer have an agreement to live stream soccer matches-Facebook Lie will allow 360 videos-One word - drones Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional. Find us on Facebook and Twitter and subscribe to our YouTube channel
Today on Video Marketing Madness – Creating a Video Studio on a Budget. Free report at http://videomarketingmadnessradio.com
-Camera – your iPhone or Android will work just fine. It has auto everything but you will need more lighting. You don’t need a high end tripod -Microphone is very important as folks judge a video by the audio quality. Ray has a good lavalier that works with smartphones – no adapter needed. Go to http://www.pocketvideopro.com/ -Ninja tip on lights. Construction lights work. Same bulbs as the $700 Lowell Omni – except they are $30 each. Use Tuff-Spun to diffuse Background – Green screen cloth costs $10
Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional.
Find us on Facebook and Twitter and subscribe to our YouTube channel
Today on Video Marketing Madness – Rank Videos in 2017. Free report at http://videomarketingmadnessradio.comOn site SEO – Keywords in title, description and tags. Good content. Citation in description and add the video URL to the descriptionOff-site SEO. Ping the video. Social Bookmarking like Onlywire or Syndwire. Buy Google views. Syndicate the video to other video sites. Use playlists and bookmark the playlist. Embed the video on blogs. Do search and click. VidPenguin and Live Stream GeniusVideo Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional. Find us on Facebook and Twitter and subscribe to our YouTube channel
Today on Video Marketing Madness – 5 Ways to Use Graphics in Your Videos. Free report at http://videomarketingmadnessradio.com
Lower thirds - https://videohive.net/ and http://vidnimation.com/ Animated Logos - https://videohive.net/ and http://www.animateyourlogo.com/ End Screens - https://videohive.net/ and http://vidnimation.com/ - YouTube has this feature as well. Also, look at the software http://videomotionpro.com/ Animated buttons like “Buy Now” – Make it clickable inside YouTube. https://videohive.net/ and http://vidnimation.com/ Bug/watermark. You logo in the corner of the video for branding
Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional.
Find us on Facebook and Twitter and subscribe to our YouTube channel
Today on Video Marketing Madness – 5 Tools for Live Videos. Free report at http://videomarketingmadnessradio.com
OBS Wirecast Infiniscene – browser plugin mimoLive is what Ray uses Live Leap lets you syndicate to numerous Facebook pages and groups
Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional.
Find us on Facebook and Twitter and subscribe to our YouTube channel
Today on Video Marketing Madness – YouTube Live Strikes Back! Free report at http://videomarketingmadnessradio.comFor those that have 10,000 subscribers or more, open the app on your phone and broadcast live. There’s a way to make money as the viewers can pay to post a comment on the video.Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional. Find us on Facebook and Twitter and subscribe to our YouTube channel
Today on Video Marketing Madness – 3 YouTube Add-Ons for a Better YouTube. Free report at http://videomarketingmadnessradio.comBrowser extensions – free or low cost.vidIQ for Chrome. Give you plenty of info on videos including tags. https://vidiq.com/TubeBuddy for Chrome, Safari and Firefox. Provides shortcuts to all the YouTube functions. It has a thumbnail builder, does annotations, defaults and gifs. https://www.tubebuddy.com/raythevideoguy Tube Scout. Lots of marketing functionality. Show comments for all videos, keyword scores, download tags and transcripts, etc.http://www.raysbonuses.com/tube-scout/Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional. Find us on Twitter and Facebook and subscribe to our YouTube channel: https://www.youtube.com/subscription_center?add_user=VideoMktMadness
Today on Video Marketing Madness – How Video Can Sell Affiliate Products. Free report at http://videomarketingmadnessradio.comSales video on sales pageReview, demo and result videosFacebook Live then upload to YouTube. Instant (FB) and evergreen (YT) traffic60 second Instagram videoPeriscope gets attentionList buildingVideo Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional. http://freevideoeditor.co/ Be sure to "Like" the Video Marketing Madness Facebook page and follow us on Twitter https://www.facebook.com/VideoMarketingMadness - https://twitter.com/videomktmadness Subscribe to our YouTube channel: https://www.youtube.com/subscription_center?add_user=VideoMktMadness
Today on Video Marketing Madness – 5 Video Tools that Run from Your Browser. Free report at http://videomarketingmadnessradio.com
https://www.wevideo.com/ - video editor http://www.raysbonuses.com/go/pixelbolt/ WordPress plugin for video editing, graphic design and it has a t-shirt creation tool! https://www.infiniscene.com/ stream to all your Facebooks (profile, groups, pages). It’s FREE https://zoom.us/ Record video chats. Up to 50 people in a room for 40 minutes for FREE http://launchfblive.com/ This is Ray’s deal. It’s a way to send streams to all your Facebooks (profile, groups, pages).
Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional. http://freevideoeditor.co/
Be sure to "Like" the Video Marketing Madness Facebook page and follow us on Twitter https://www.facebook.com/VideoMarketingMadness https://twitter.com/videomktmadness
Subscribe to our YouTube channel: https://www.youtube.com/subscription_center?add_user=VideoMktMadness
Instagram videos are the next big thing. It has a live platform that gets instant attention. You can also upload videos but there’s a 60 second limited. (Instant Spokesperson videos works great for this: https://instantspokesperson.com/ )Uploaded videos can be great traffic drivers to a website or YouTube video. Consider Instagram ads.
Some good Instagram tools to help you drive traffic, build your account and auto post: http://instaeasy.com/ and http://conjuregram.com/
Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional. http://freevideoeditor.co/
Be sure to "Like" the Video Marketing Madness Facebook page and follow us on Twitter https://www.facebook.com/VideoMarketingMadness https://twitter.com/videomktmadness
Subscribe to our YouTube channel: https://www.youtube.com/subscription_center?add_user=VideoMktMadness
Today on Video Marketing Madness – How to Rank Videos in 2017. Free report at http://videomarketingmadnessradio.comOptimize your video with keywords in title, etc. Make a playlist and optimize it. Optimize your channel with keywords, cover art, etc. Name the mp4 file by keyword set. Ask folks to watch, like and comment. Buy views from Google. Do social bookmarking using Onlywire https://onlywire.com/ and IFTTT https://ifttt.com/ Embed in your blogs but do not autoplay. Consider a private blog network and backlinking expired domains…but be careful. Consider VidPenguin http://www.vidpenguin.com/ It creates all the URLs for the video and indexesVideo Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional. http://freevideoeditor.co/ Be sure to "Like" the Video Marketing Madness Facebook page and follow us on Twitter https://www.facebook.com/VideoMarketingMadness https://twitter.com/videomktmadness Subscribe to our YouTube channel: https://www.youtube.com/subscription_center?add_user=VideoMktMadness
Today on Video Marketing Madness – Online Video Recap and Predictions. Free report at http://videomarketingmadnessradio.com2016 Recap – Facebook has taken over live streaming. Mevo does Facebook live though a smartphone. 360 VR video.2017 predictions – Facebook Waiting Room, 360 will be better quality and massive growth – sports, weddings, etc. More third party widgets for Facebook Live. Periscope has opened up its API so growth for them. Instagram will grow with live video. YouTube live will add more interactivity and social media stuff. Cable and broadcasting will add more apps and Roku type stuff.Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional. http://freevideoeditor.co/ Be sure to "Like" the Video Marketing Madness Facebook page and follow us on Twitter https://www.facebook.com/VideoMarketingMadness https://twitter.com/videomktmadness Subscribe to our YouTube channel: https://www.youtube.com/subscription_center?add_user=VideoMktMadness
Today on Video Marketing Madness – Christmas Videos and other ideas. Free report at http://videomarketingmadnessradio.comSendOutCards: https://www.sendoutcards.com/ Great way to send personalized cards and giftsJibJab video e cards: http://www.jibjab.com/holidaysThank You videosDeliver gifts packs personal to local clientsSendsations monthly receipt cards: http://www.sendsations.com/Your ebook or a Kindle bookVideo Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional. http://freevideoeditor.co/ Be sure to "Like" the Video Marketing Madness Facebook page and follow us on Twitter https://www.facebook.com/VideoMarketingMadness https://twitter.com/videomktmadness Subscribe to our YouTube channel: https://www.youtube.com/subscription_center?add_user=VideoMktMadness
Page creation tools. Check out the new InstaSuite: http://www.getinstasuite.com/ Lots of functionality and good mobile optimization. Sales pages, funnels, opt- in, membership site and help desk! It’s SAS hosting so it’s fast and secure. You can integrate into your WP siteIgloo. Big update to come. Fun to use…e.g. they got animation. They do the hosting.LeadPages – expensive but they do a lot of testing and they do the hosting. Convertry. Very fast and easy to modify templates…but not a lot of features. Divi 3.0 from Elegant Themes is a great way to build full WP sites.Mindset Matters is “Miracle Morning” from Hal ElrodVideo Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional. http://freevideoeditor.co/ Be sure to "Like" the Video Marketing Madness Facebook page and follow us on Twitter https://www.facebook.com/VideoMarketingMadness https://twitter.com/videomktmadness Subscribe to our YouTube channel: https://www.youtube.com/subscription_center?add_user=VideoMktMadness
Ends screens and annotations work within YouTube and end screens works on mobile. YouTube Live – need to create the live event then stream to it. Facebook like chat features coming to commenting. There’s a new interface for all the YouTube “stuff” in the channel area.Find us on Facebook and Twitter for plenty of useful tips. https://www.facebook.com/VideoMarketingMadness https://twitter.com/videomktmadness
Advanced Facebook Video Techniques – You need a way to stream your desktop. OBS is free and open source at https://obsproject.com/ but it has limited production ability. Ninja trick – pre-record and produce a video and stream it “live” through OBS. Ray uses mimoLive https://boinx.com/mimolive/ $200 or so, but it’s Mac based. (A second hand late model Mac is not expensive.) It has TV news like control panel and does green screen. Mevo is a Facebook live camera that has TV studio control https://getmevo.com/
Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional. http://freevideoeditor.co/
Be sure to "Like" the Video Marketing Madness Facebook page and follow us on Twitter to get plenty of useful tips. https://www.facebook.com/VideoMarketingMadness or https://twitter.com/videomktmadness
Ninja Tricks for Pro Video
Video camera. All are digital now. Your iPhone or Droid will work just fine
Lightening – Trouble lights from Home Depot work and are about $30 each. Point lights at the ceiling to diffuse or get some Tough Spun from B & H Audio & Video
Audio – Don’t use the built-in mic. Plug in a lapel mic. You may need an adapter for your smartphone. Rode mics come with the adapter built in.
Stabilization – A $30 tripod from Best Buy will work. Some selfie sticks have a stabilization gimbal built in
Editing. Lots of software out there from free to $100. Add music, graphics etc. iPhones and iPads have built- in editors
Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional. http://freevideoeditor.co/
Be sure to "Like" the Video Marketing Madness Facebook page and follow us on Twitter to get plenty of useful tips. https://www.facebook.com/VideoMarketingMadness or https://twitter.com/videomktmadness
Using YouTube Ads.YouTube Ads are more effective than regular TV ads: captive audience and much less expensive ($3/m vs $25/m). And you only pay for the folks that are captive. What’s more, some YouTube videos get more views than TV showsTarget by video typeBuild a list by offering a free productSend view to a video for ranking purposes. Works great for local businessesGreat for affiliate marketers. Make an ad for a review video during launch weekCheck out Justin Sardi’s new course on YouTube Ads. It rocks. http://www.raysbonuses.com/video-ads-bonus/Mindset Matters – “Think and Grow Rich” by Napoleon HillVideo Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional. http://freevideoeditor.co/ Be sure to "Like" the Video Marketing Madness Facebook page and follow us on Twitter to get plenty of useful tips. https://www.facebook.com/VideoMarketingMadness or https://twitter.com/videomktmadness
Today on Video Marketing Madness – How to Automate YouTube. Free report at http://videomarketingmadnessradio.comHow to Automate YouTube with these toolsvidIQ at http://vidiq.com Free version. It’s a Chrome plugin that lets you see tags, shares, view etc. Good for planning ads.TubeBuddy https://www.tubebuddy.com/ Free version and Chrome plugin. It adds youTube tools like shortcuts to functions and scheduling.Tube Traffic from Todd Gross and Cyril Gupta. http://www.raysbonuses.com/go/tube-traffic-bonus It’s a way to get more views and subs, contact channel owners, generate auto responses, etcMindset Matters is the Kindle book “Made to Stick” by Chip and Dan Heath.Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional. http://freevideoeditor.co/ Be sure to "Like" the Video Marketing Madness Facebook page and follow us on Twitter to get plenty of useful tips. https://www.facebook.com/VideoMarketingMadness or https://twitter.com/videomktmadness
Today on Video Marketing Madness – Marketing Tools you NEED! Free report at http://videomarketingmadnessradio.comWebsite landing page builders. Instabuilder 2.0 has lot of bells and whistles. Convertry is very fast as it’s not hosted on your server but has a connecting tool. Igloo is like Convertry but has more bells and whistles. LeadPages is offsite as well. Not as flexible but it’s a quick and easy way to build squeeze pages. It’s expensive.Countdown timers are good for conversions. Times Planet is good with lots of bells and whistles and not expensive. Convertry, Igloo and Instabuilder 2.0 come with countdown timers.Email marketing. AWeber and GetResponse. MailChimp is free to begin with but is strict. Mail It a WordPress plugin and you can send emails from your website server.Website video players. You can use the YouTube embed code. Simple Video Pro is a good WordPress plugin dedicated player and is very interactive.Delivery – Amazon S3 is good for hosting videos and files. SendOwl is very functionalAffiliate Trax from JVZoo allows you to track sales, returns, etc.Mindset Matters will be a daily Facebook live feature from Ray and he’ll recap weekly on Video Marketing Madness. His first guest was John Mulry and they talked about his book, “Direct Response”Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional. http://freevideoeditor.co/ Be sure to "Like" the Video Marketing Madness Facebook page and follow us on Twitter to get plenty of useful tips. https://www.facebook.com/VideoMarketingMadness or https://twitter.com/videomktmadness
Ray has a new desktop app that will manage Instagram marketing. It includes posting and campaign management and releases on Fri 9/2. Look for it on our Facebook pageVideo Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional. http://freevideoeditor.co/ Be sure to "Like" the Video Marketing Madness Facebook page and follow us on Twitter to get plenty of useful tips. https://www.facebook.com/VideoMarketingMadness or https://twitter.com/videomktmadness Subscribe to our YouTube channel: https://www.youtube.com/subscription_center?add_user=VideoMktMadness
Proper Equipment for Live Streaming. For your phone, get a selfie stick, tripod and decent mic. The smartphone headset mics are good. Steaming to YouTube and Facebook Live from your desktop: Logitech is the best webcam and Blue makes good USB mics. Streaming software: OSB is a good, free and open source and works as a mixer too. Wirecast is good but costs $300+. For Macs, “Memo from Boinx” is what Ray uses. Streaming pre-recorded videos to multiple Facebook pages – Synd XPoser Pro is great.Special note: Mevo Camera by Livestream is $399.00 and is controlled by your iPhone.New YouTube features. Here’s the story on the new YouTube TV app: https://techcrunch.com/2016/08/24/youtube-gets-a-new-tv-app/ Live Event – you’re going to need to attached an AdWords account and turn on monetization. Backstage is a new feature that allows creator and audience to better interact.Mindset Matters is the “Tony Robbins Podcast” with all sorts tips and trick from different guests.Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional. http://freevideoeditor.co/ Be sure to "Like" the Video Marketing Madness Facebook page and follow us on Twitter to get plenty of useful tips. https://www.facebook.com/VideoMarketingMadness or https://twitter.com/videomktmadness
Today on Video Marketing Madness – 5 Steps For Effective Thumbnail Design. Free report at http://videomarketingmadnessradio.com
1 Use good colors…brighter the better, but not garish.
2 Use a nice face image. People want to see a face and it should represent what’s in the video
3 Show action
4 Add text like a CTA, title or recap. Use a readable font. Condensed Helvetic Bold is good
5 Make sure it’s fully branded with colors, shapes and logo
BTW – thumbnails need to be 1920x1080
Mindset Matters is Pat Flynn’s podcasts “Ask Pat” and “Internet Business Mastery”
Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional. http://freevideoeditor.co/
Be sure to "Like" the Video Marketing Madness Facebook page and follow us on Twitter to get plenty of useful tips. https://www.facebook.com/VideoMarketingMadness or https://twitter.com/videomktmadness
Today on Video Marketing Madness – How to Get Content for Your Videos
Video: YouTube and Vimeo creative commons https://www.pexels.com and https://pixabay.com are Free https://videohive.net – Low cost, high quality http://www.istockphoto.com and http://www.gettyimages.com should be your last resort. Good stuff, but very expensive https://www.videoblocks.com - $99 a year with unlimited downloads. They have added some premium content that cost extra. Ray has specials from time to time
Images: https://www.pexels.com and https://pixabay.com are Free https://photodune.net has lot of stuff for reasonable prices http://www.istockphoto.com and http://www.gettyimages.com should be your last resort. Good stuff, but very expensive Ray has specials from time to time
Music: https://audiojungle.net – Best stuff at the best prices Ray has PLR specials from time to time
Animation https://www.videoblocks.com - $99 a year with unlimited downloads. Lower thirds, buttons, etc. https://videohive.net/ has good stuff as well Mindset Matters is the book, :Extreme Ownership: How U.S. Navy SEALs Lead and Win” by Jocko Willink and Leif Babin
Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional. http://freevideoeditor.co/
Be sure to "Like" the Video Marketing Madness Facebook page and follow us on Twitter to get plenty of useful tips. https://www.facebook.com/VideoMarketingMadness or https://twitter.com/videomktmadness
Today on Video Marketing Madness – Repurposing Video Content
Transcribe your videos and turn them into blog articles and ebooks. https://www.rev.com is a good source for transcriptions
Chop up longer videos into shorter videos. Use http://downvids.net to download your Facebook and YouTube videos
Upload recorded videos to Facebook
Make memes from your videos
Convert podcasts to videos
Turn written content into a video. For instance, written FAQs in a website
Turn training PowerPoints and Keynotes into videos
Mindset Matters is the book “Social Media: Dominating Strategies for Social Media Marketing with Twitter, Facebook, Youtube, LinkedIn, and Instagram” It’s on Amazon. Great ideas on using social media. Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional. Be sure to "Like" the Video Marketing Madness Facebook page and follow us on Twitter to get plenty of useful tips
Today on Video Marketing Madness – Increasing Your FB Live Audience Facebook live video will be adding “waiting rooms’ so you can schedule live video events. Beyond that: · Be consistent. (e.g. do a live show every day at 2 pm) · Let your audience know in groups, pages and your profile. · Remember, most folks won’t join until you’ve been live for a minute or two because of the FB notification and many will see the video later. · Make sure you have a good title, description and category · Reply to comments both live and later · Pay attention to stats and adjust · Keep it short · Make the video exciting. Have fun · Add a Q & A · Know what you want to accomplish in advance · Boost with Facebook Ads. $5 a day for 2 or 3 days is good · Go live in more than one place. Live Leap will auto post the broadcast to your Twitter and Facebook pages, group and profile. Get it at http://www.raysbonuses.com/liveleap Mindset Matters. Netflix has the Tony Robbins documentary, “I am not Your Guru”. Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional.
Be sure to "Like" the Video Marketing Madness Facebook page and follow us on Twitter to get plenty of useful tips
Today on Video Marketing Madness – All About 360 and VR Video To see what it looks like – make sure you have the Chrome browner. Open Chrome and go to YouTube and search on “360 video”. You also need the 360 VR headset. Google sells one called “Google Cardboard” and it’s $5.00. Amazon has a really nice one for $15.00. You can also check out 360 VR Video at Best Buy. There should be a display in the Samsung area. So why 360 VR? It’s predicted it will be an $80 billion industry. Video games, sporting events and real estate/home sales. Shooting 360 VR is easy. Simply set up the camera and let it go. Bes sure to get a camera that does around and top to bottom. Best Buy has a model for $400 but they are as cheap as $100. When editing, you’ll need decoding software Mindset Matters. Listen to the new “Tony Robbins Podcast”. Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional.
Be sure to "Like" the Video Marketing Madness Facebook page and follow us on Twitter to get plenty of useful tips
Today on Video Marketing Madness – How to Green Screen Set up is important. Use a decent green screen background. It doesn’t have to be expensive. Pops up like a disc or square. Thick fabric or paper. Pull down like the old classroom maps. Lights. Use florescent style. Two lights on the green screen and 3 point lighting on the subject. (key, fill and back). B&H has all this stuff. Make sure the subject steps away from the background. Then import into an editor that has green screening. Shotcut at FreeVideoEditor.co is free. Also there’s Final Cut Pro, Sony Vegas, Camtasia, etc. There’s also green screening software to use for live apps like Facebook Live. Be sure the lighting is real good. Extra tip – Don’t wear green. Red, orange and white best. Blue is in the green spectrum, so be careful. Mindset Matters. Listen to podcasts that can help your business. Ray likes Tony Robbins, Internet Business Mastery and Pat Flynn Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional. Be sure to "Like" the Video Marketing Madness Facebook page and follow us on Twitter to get plenty of useful tips.
Today on Video Marketing Madness – Derral Eves on the Current & Future Trends of Video Marketing Facebook, Amazon, Twitch, YouTube, Snapchat, Instagram, periscope, etc. There are unique marketing opps for each. Interactive will be big. Facebook live video will be huge. Look for V.R. on YouTube. Find out more by going to VidSummit 2016 Oct 19-22 in Los Angeles. Register at VidSummit.com Download last year’s VidSummit for FREE - 34 hours of mind blowing stuff FREE!!! Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional. Be sure to "Like" the Video Marketing Madness Facebook page and follow us on Twitter to get plenty of useful tips.
Today on Video Marketing Madness – How to Create Testimonial Videos
Have the customer state a problem and why it was a big deal (e.g. leaky pipe – water all over) What they did to solve the problem (Call Joe the Plumber) How life is different? (pipe fixed…no more wet carpets)
This works for offline businesses and for your business. “Mindset Matters” is Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink and Leif Babin Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional. Be sure to "Like" the Video Marketing Madness Facebook page and follow us on Twitter to get plenty of useful tips.
The last few weeks, Ray has done lots of live product demos using the Facebook live desktop app and he’s made a lot of sales. He’s able to send the ready-made audience to bonus and sales pages and get lots of views, comments and sales. The desktop app provides a lot of function and production tools you can’t get with the mobile app.Here’s how you can do this:- Go to FBLiveWire.com to get Ray’s course. It’ll teach you everything you need to know- LaunchFBLive.com will allow you to go live not only on your profile, but Facebook pages and groups as well. It’s free- Remember- you need OBS Studio to begin with. It’s a free open source streaming software. “Mindset Matters” is a book on how to do formal pitches in a board room. “Pitch Anything” by Oren Klaff available on Amazon or Audible.Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional. Be sure to "Like" the Video Marketing Madness Facebook page and follow us on Twitter to get plenty of useful tips. Subscribe to our YouTube channel
Today on Video Marketing Madness – How to Use Facebook Live on Desktop OBS provides a great way to live stream video to Facebook from your desktop webcam and provides all the functionality of your desktop. https://obsproject.com/ Here’s an article on how to set it up: http://iag.me/socialmedia/broadcast-computer-facebook-live/ When doing a Facebook live – be sure to engage your audience by streaming regularly on a schedule. Pay attention to the Facebook page when broadcasting so you can respond to comments. Also, encourage folks to comment “Mindset Matters” is a book on how to be improve sales. “10x Rule” by Grant Cardone. Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional. http://freevideoeditor.co/ Be sure to "Like" the Video Marketing Madness Facebook page and follow us on Twitter to get plenty of useful tips. https://www.facebook.com/VideoMarketingMadness or https://twitter.com/videomktmadness Subscribe to our YouTube channel: https://www.youtube.com/subscription_center?add_user=VideoMktMadness
Today on Video Marketing Madness – Learn The Secret Places To Get Media For Your Videos! Go to iStock, Getty or Shutterstock only as a last resort. Too expensive. The Envato family has all sorts of resources for stock footage, graphics and music. VideoHive.net - GraphicRiver.net - AudioJungle.net Very affordable FREE stock photos - Pexels.com and Pixabay.com Stock footage and audio - VideoBlocks.com $99 a year for both and downloads are then free. They have a marketplace to buy more stuff. DollarPhotoClub.com - Pay $20 and download 20 images then they are only $1 each after that Also – look at YouTube creative commons “Mindset Matters” is a book on how to be more productive and grow your business. “Miracle Morning” by Hal Elrod Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional. Be sure to "Like" the Video Marketing Madness Facebook page and follow us on Twitter to get plenty of useful tips. Subscribe to our YouTube channel
Today on Video Marketing Madness – Owen Hemsath on Top 7 Social Video Tips from Social Media Marketing World
1 – “Live Video Will Rule in 2016”
· 50% of marketers plan to use live video · 50% want to learn more about live video · 14% of marketers already using live
2 “Marketers Must Take Notice of Facebook Video”
· 73% of marketers are increases their use of video · 21% claim it's the most important form of content marketing · 58% want to improve their knowledge of YouTube · 67% Will increase their Facebook marketing in 2016 #3 “TV Producers are Looking at Online Video” to build audience
4 “You Must Get to Know Video Analytics”
· Your demographic · Avg view duration · 10 second views · Sound on · Sound off · Clicked YouTube Cards · Clicked Annotations #4 “Snapchat is a Major Player” when it comes to millennials #6 “Win the Click” with thumbnails and titles
7 “Use Remarketing Lists in AdWords” to target highly qualified traffic to your videos
Here the link to the article Owen wrote on ReelSEO.com. Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional. Be sure to "Like" the Video Marketing Madness Facebook page and follow us on Twitter to get plenty of useful tips. Subscribe to our YouTube channel.
Today on Video Marketing Madness – Using YouTube Poll and Donation Cards YouTube Cards work on both mobile and desktop. They are in the “edit” function. You get an option menu and you can use up to 5 cards. Options include a website link and image, link to another video or playlist. New functions include donations and polls. Donations – From YouTube, “If you're a United States, IRS-validated, 501(c)3 public nonprofit, you can add donation cards to your videos. Viewers can use these cards to make donations directly to your nonprofit organization. Viewers can make donations directly to a nonprofit organization using their credit card. Our partner, Network For Good, a U.S. nonprofit donor advised fund, then distributes the funds to the organization at the end of each month.” Polls provide interactivity. “If you can hear me, respond with yes.” Condition viewers to say yes. Ask fun, silly questions to keep viewers engaged. If it’s a how to video, ask viewers what they know, or what do they want next. Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional. Be sure to "Like" the Video Marketing Madness Facebook page and follow us on Twitter to get plenty of useful tips. Subscribe to our YouTube channel
Today on Video Marketing Madness – Best Cameras for Online Video All of these are available at B & H Photo and Video. They have the best selection and prices unless otherwise denoted. Lower end camera – your iPhone or Android phones from your provider will work fine. Be sure to use good lightening and an external mic. Ray sells a really good smartphone mic at PocketVideoPro.com Consumer based video cameras go for $100 at Best Buy, Make sure it has a mic input. GoPro. It has lot of adaptors for mics. You can connect it to your iPhone or iPad to use as a monitor. Comes with super wide angle and different speeds. They start at $110.00 at B&H. DSLRs. 50/50 love/hate. Average cost is $600.00. Great pictures and lenses but it’s primarily for still pictures. Video is not a priority. Higher End camcorder - $1500 to $4000. HD, XLR mic inputs. For best images, make sure it has CMOSS or 3 clip sensor. Very high end like RED. Very high registration and frame rate. $10,000 to $20,000. Probably not something our audience needs, but Ray wanted to mention it. Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional. Be sure to "Like" the Video Marketing Madness Facebook page and follow us on Twitter to get plenty of useful tips. Subscribe to our YouTube channel
Today on Video Marketing Madness – Lighting Tips for Video All of these are available at B & H Photo and Video. They have the best selection and prices unless otherwise denoted. When you’re using smaller digital cameras (like an iPhone), you need more lighting. So be sure to use external lights. Here are some options for around $200:
Photo ready fluorescent lights. Kino Flo Lighting Systems
· LED lighting. Very even light and you can dim without an issue
Ninja tactics (not expensive):
The long thin bulbs you see over garage work benches. Same as the professional lights but for a faction of the cost at Home Depot or Lowes. Be sure to diffuse by point at the white ceiling. Or use Tough Spun sheets. B&H has them
The large curlicue 500 watt screw in fluorescent lights. They don’t get hot and are daylight balanced. Very inexpensive at Home Depot or Lowes. By the stands at B&H
Setting up 3 or 4 point lighting:
Key – just about straight on but at 1 o’clock from the users face
Fill – off to the side
Overhead Back – to define head and shoulders
Background – point at the background. Needed for green screening
Ninja tip. Buy a fake plant like a bush. Point light at background and put tree in front of it. Cool effect but not for green screening Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional. Be sure to "Like" the Video Marketing Madness Facebook page and follow us on Twitter to get plenty of useful tips. Subscribe to our YouTube channel
All of these are available at B & H Photo and Video. They have the best selection and prices unless otherwise denoted. Field Mics. Use a lapel mic. A mic that plugs into your camera is best. Know your camera connection so you get the right stuff. Audio Technica has a good lapel mic for $40. KV Technologies has adaptors for smartphones. Ray sells a really good smartphone mic at PocketVideoPro.com If you go wireless, you need to spend about $300 so you don’t get interference from other devises. This is especially important in the field. Hand held mics work too – wireless and wired Shotgun mic – Ray likes Azden. Podcasting, screen captures and voice over work. Blue makes very good USB mics that plug into your computer. (Blue Yeti, Snowball, etc.). Their mics average $100 – ready to go If you want a professional broadcast mic, be prepared to spend $750.00 to $2000.00 for the mic and processing gear. Brands include Heil, EV and Shure. Go to Broadcast Supply for these mics. Live videos on Periscope, Snapchat, etc. are smartphones. You can use the earpiece as a mic. Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional. Be sure to "Like" the Video Marketing Madness Facebook page and follow us on Twitter to get plenty of useful tips. Subscribe to our YouTube channel.
All of these tools are Mac and PC: 1. Adobe CS…20 graphic tools in one. Photoshop, video editor, etc. 2. HitFilm. Free video editor and animation compositor. Paid upgrades available. 3. Shotcut. Very functional video editor with green screening and filter. Very good import and export tools 4. EasyAnimatorPro. Very easy to create animated sequences like logos. (You’ll need an editor.) 5. Video creation tools (not editors) a. VideoMakerFX and Explandio. Both VideoMakerFX and Explandio do white board animations and explainer videos. Explandio is a bit more functional b. VideoScribe – Whiteboard animation maker…Works on iPhone and iPad - c. Vidgeo – Cloud based animation maker. You can import videos into it and add animation and interactive elements Honorable mention – Mac only – Final Cut Pro. The king of video editors with all sorts of plug-ins you can buy as needed. Find plug ins at PixelFilmStudios.com Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional. Be sure to "Like" the Video Marketing Madness Facebook page and follow us on Twitter to get plenty of useful tips. Subscribe to our YouTube channel
Today on Video Marketing Madness – Creating Tutorial Videos for Mobile Apps You can show how to use a mobile app or review it right from your smartphone or tablet. “Reflector App” takes your mobile screen and puts it on your desktop screen. Easy to set up and use for Mac or PC. You’ll need a screen capture program on your desktop like Camtasia. Cam Studio is a free screen capture program. Shotcut has screen capture built in and it’s free. MAC only – Screenflow will transfer the image from your iPhone or Ipad to you MAC desktop and record the desktop screen. Be sure to edit your video. Shotcut is a good free editor. It’ll look better than most Tutorial Videos for Mobile Apps on YouTube. Google Trends will have the latest buzz on new apps. Watch Ray and Mike Stewarts webinar on this.
Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional. Be sure to "Like" the Video Marketing Madness Facebook page and follow us on Twitter to get plenty of useful tips. Subscribe to our YouTube channel.
Be sure to understand customer goals as you want to help them achieve these. Also remember, video marketing is a process and not a one shot tactic. There are traffic videos to and conversion videos on websites. Do your keyword research, even with FAQ/SAQ videos. Start the video by stating you understand the problem and then provide a solution. List an example, then give the cost and if you can, provide a guarantee with a sense of urgency. . Create lots of answer videos for the backend of the website. Misc. Stuff: Use YouTube Cards with timely offers and swap them out as needed. Use YouTube Ads. Create coupon related ad videos for Facebook. Do retargeting videos and email videos. Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional. Be sure to "Like" the Video Marketing Madness Facebook page and follow us on Twitter to get plenty of useful tips.
Today on Video Marketing Madness – Making Money with Review Videos.
Ray gave all kinds of great tips: - Be sure to find the right niche and audience. (For instance, Ray does review of video products - Take action – do it - Open box videos are a good idea - Training videos as well - A new segment is reviewing smartphone apps.
Review videos are also a great way to build a list using AWeber. Get the first month for $1 at RaytheVideoGuy.com/AWeber
Be sure to "Like" the Video Marketing Madness Facebook page and follow us on Twitter to get plenty of useful tips.
Subscribe to our YouTube channel.
Today on Video Marketing Madness – David Walsh on Vlogging. David defined vlogging (video blogging) and gave great case samples of making vlogging work for you. Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional. Got a question for Ray the Video Guy? Go to RaytheVideoGuy.com/Ask. Leave your question there. If Ray answers it, you’ll win all kinds of great video marketing stuff. Be sure to "Like" the Video Marketing Madness Facebook page and follow us on Twitter to get the plenty of useful tips. Subscribe to our YouTube channel.
Today on Video Marketing Madness – Dan Dennedy Shotcut Open Source Video Editing Software. Dan explained open source, Shotcut’s platform and it’s use of HTML5. List of Shotcut features at Wikipeida. Get Shotcut at Shotcut.org Video Marketing Madness made possible by AWeber, the easy way to do email marketing. Go to RaytheVideoGuy.com/AWeber to get the first month for $1.00 Got a question for Ray the Video Guy? Go to RaytheVideoGuy.com/Ask. Leave your question there. If Ray answers it, you’ll win all kinds of great video marketing stuff. Be sure to "Like" the Video Marketing Madness Facebook page and follow us on Twitter to get the plenty of useful tips. Subscribe to our YouTube channel.
Today on Video Marketing Madness – The Best Video Ranking Tools for 2016
Video Poking – Buddy VIP will let you know if a video will rank. This is call video poking.
You’ll rank quicker if you use YouTube Live. Live Stream Genius is a good tool for that.
Backlinking – OnlyWire – Syndwire and VidPenguin.
Views – promoted videos from Google
Ongoing maintenance – Micro workers to search on you keyword, find, click and watch. ShortTask.com is good for that.
AskRay was about audio for video. A good lapel mic that plugs into a video camera is at PocketVideoPro.com. Wireless mic? Be sure to get one that uses UHF. Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional. Got a question for Ray the Video Guy? Go to RaytheVideoGuy.com/Ask. Leave your question there. If Ray answers it, you’ll win all kinds of great video marketing stuff. Be sure to "Like" the Video Marketing Madness Facebook page and follow us on Twitter to get the plenty of useful tips. Subscribe to our YouTube channel.