Pegasus Podcast: Recent Episodes
Pegasus App
@thepegasusapp https://thepegasus.app🐴 Three interesting equestrian stories in 15 minutes, hosted by Pegasus founders Sam and Jen.
Ever wondered how a college side gig could morph into a full-time career as a leading social media influencer in the equestrian world?
Western sports and lifestyle mega-influencer, Nick Luciano, joins Pegasus App co-founder Sam Baynes on The Pegasus Podcast.
Check out the show highlights:
- The story behind Nick's video that became the 4th-highest viewed video on TikTok
- How platforms like TikTok and Instagram are reshaping the cowboy lifestyle
- The complexities of media rights in the equestrian world
- Nick's commitment to positivity, and his entrepreneurial ventures like Luciano Western Wear
- The significant impact of his mental health initiative "Club Bulletproof" and the challenges he faces in maintaining an inclusive, supportive community.
Get inspired by Nick’s innovative approach to content creation, community-building, and his resolve to revolutionize the equestrian industry through both social media and technology. This episode is packed with insights and inspiration for anyone passionate about Western sports and the cowboy lifestyle.
Before you listen...
Every equestrian competitor knows, a great performance horse score requires the right balance of preparation, feel, and focus. It also requires a happy, healthy horse. Zoetis has been supporting horses, riders, and veterinarians for more than 70 years. From regenerative medicine devices like Pro-Stride® APS, to expert-recommended Quest Gel® (moxidectin), Zoetis is always by your side in the barn, down the centerline, and everywhere in between.
Visit ZoetisEquine.com or follow us on Instagram and Facebook for more information on our expert-informed horse care solutions.
🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.
Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️
Pegasus App Co-Founder and Pegasus Podcast Co-Host Jen Tankel talks to Dr. Holly Helbig about her remarkable journey from the world of events to equine healthcare.
Gain a unique perspective on what it takes to thrive in the demanding field of equine veterinary medicine and biosecurity.
In the second half of our episode, we tackle the pressing issue of disease management at equine events. Dr. Helbig recounts her first-hand experience managing an equine influenza outbreak in 2019 and the essential biosecurity measures that followed.
Learn why vaccinations are crucial for equine health, from Core EQ Innovator® to Fluvac Innovator® EHV-4/1, and how these vaccines play a pivotal role in disease prevention.
Dr. Helbig also provides practical advice for handling outbreaks in horse barns, emphasizing the importance of clear communication and standardized protocols.
If you’re passionate about equine health or involved in horse shows, this episode is packed with invaluable insights and actionable tips.
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Every equestrian competitor knows a great performance horse score requires the right balance of preparation, feel and focus. It also requires a happy, healthy horse. Zoetis has been supporting horses, riders and veterinarians for more than 70 years.
From Core EQ Innovator® and Fluvac Innovator® EHV-4/1 —vaccines that can be administered by your horses’ veterinarian—to a stall-side testing kit called Stablelab® that your vet can use to measure Serum Amyloid A levels in less than 10 minutes.
Be sure to Visit ZoetisEquine.com or follow @Zoetis Equine on Facebook and Instagram to learn more.
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Zoetis Equine Resources:
· Checklist: Equine Vital Signs for Horses That Travel
· Video: Stablelab® EQ-1 Handheld Reader for Biosecurity
· Blog: Show-Stopping Biosecurity: A horse show veterinarian’s personal experience
· Blog: Biosecurity: Trusted protection. Fast detection.
Zoetis Equine Products Mentioned:
· Stablelab® EQ-1 Handheld Reader
· Core EQ Innovator®
· Fluvac Innovator® EHV-4/1
Additio
🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.
Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️
This episode is brought to you by Kerrits Equestrian.
Imagine stepping into the storied world of equestrian apparel, where tradition meets innovation at every turn.
Sara Florin and Mary Hallissey from Kerrits join us to share their seasoned insights and personal riding tales.
The retail landscape is akin to a dynamic, ever-shifting dressage arena where precision and strategy reign supreme. This episode doesn't shy away from the tough topics, like tackling pricing strategies in a dual wholesale and direct-to-consumer world and maintaining brand integrity amid the digital retail rush.
Post-pandemic market adaptability, the rise of aggressive discounting, and the quest for customer loyalty emerge as intricate challenges that Sarah and Mary dissect.
Strap on your helmet and prepare for a gallop through the multifaceted fields of equestrian industry marketing and brand growth.
In this episode, we discuss:
- How Kerrits harnesses authenticity to stay visible in the online search arena
- The significance of inclusive marketing that resonates with riders across disciplines and body types
- How to stay relevant in an industry full of new brands
- And more.
🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.
Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️
Ted Stoven, the founder of EverythingCowboy.com, pulls back the curtain on the bull riding and rodeo worlds.
Venture with us as we navigate the rich tapestry of cowboy culture and learn how individuals from farriers to former hockey players have carved out a niche in the modern rodeo scene, embracing an athleticism that's reshaping the identity of the Western world.
Strap in as we unravel the shifting economics of bull riding, where the infusion of media attention and savvy investments have catapulted the sport into the limelight.
Delve into the growing phenomenon of bull ownership, and discover how celebrities like Larry the Cable Guy are getting in on the action.
We'll also break down how the professional realm of this rugged sport balances the allure of prize money against the lucrative potential of sponsorships and merchandise, revealing the intricate financial ecosystem that fuels local rodeos and global spectacles alike.
In this episode, we discuss:
- Why there's so much prize money in the bull riding and rodeo worlds
- Celebrity involvement in the bull riding scene
- What equestrian can learn from bull riding
- And more.
🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.
Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️
On today’s edition of The Pegasus Podcast, we are interviewing Jodi Lynch Findley, host of The Thriving Equine Professional Podcast.
After working at Zoetis for a decade, she founded her own brand called JodiSpeaksLife.
Through her brand, she gets invited to speak to college students all across the United States.
Jodi spotlights the value of real-world experiences and the critical role of networking as she narrates her ascent from a 'horse girl' to a professional speaker and mentor.
In this episode, we discuss:
- Why young professionals are hungry for change.
- How to have a career in the equine space.
- The economic and political influence of the equine world.
- And more.
🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.
Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️
This episode is brought to you by Oughton.
On today’s edition of The Pegasus Podcast, we are interviewing the one and only Gabriela Reutter.
Gabriela is the #1 ranked female Chilean show jumper and is currently based in Wellington.
Jumping isn’t the only thing that Gaby is good at, she also has one of the largest social media followings collectively in the equestrian world.
When she’s not producing content for millions of people, Gaby works on her content and business, Lumiere Horses, and trains her lucky students.
Finally, and here’s the big one, Gaby is an ambassador of Pegasus. She’s helping us digitize the equestrian industry as we know it.
In this episode, we discuss:
- Gaby’s adjustment from Chilean show jumping to jumping at Wellington.
- How to fund your equestrian career using multiple revenue streams.
- What it took for her to grow a massive social media following.
- And more.
Before you listen, riders and horse lovers: carry your passion for horses beyond the barn aisle with equestrian-inspired luxury handbags from Oughton.
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Find your Oughton dream bag at Oughton.com and use code PEGASUS to save 20% off your first order.
🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.
Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️
This episode is brought to you by Zoetis.
When the trail shifts unexpectedly beneath your feet, it can lead you to a Hall of Fame career in the cutting horse industry, just ask Craig Morris.
In this episode, we discuss:
- Craig's journey from being a student to a cutting horse aficionado
- Transitioning into the world of television and building Ride TV.
- The fragmentation of the industry and the hurdles of cable distribution that Ride TV faced.
- The future of equine content creation.
- And more.
Before you listen…every eventer knows, a great dressage score requires the right balance of preparation, feel, and focus.
It also requires a happy, healthy horse. Zoetis (zoh-EH-tis) has been supporting horses, riders, and veterinarians for more than 70 years.
From regenerative medicine devices like Pro-Stride APS, to expert-recommended Quest Gel, Zoetis (zoh-EH-tis) is always by your side in the barn, down the centerline, and everywhere in between.
Visit ZoetisEquine.com or follow @Zoetis Equine on Facebook and Instagram to learn more.
🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.
Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️
This episode is brought to you by Zoetis.
Jim Greendyk did not grow up riding horses. Yet that didn't stop him from becoming one of social media's most vetted reining trainers.
Together with Pegasus Podcast cohosts Jen and Sam, Jim takes you through the remarkable narrative of a man who found his calling amongst horses, crafting an online space at ReiningMasterclass.com where fellow equestrians can hone their skills.
Embarking on a quest for authenticity, we discuss the trials and triumphs of building a credible personal brand within the equestrian industry.
We examine the landscape of online mentorship and the impact of content creation during a time as challenging as the pandemic.
Join us as we share insights into the commitment behind the curtain, and how Jim's YouTube channel and social media ventures have transcended mere passion projects, evolving into an influential digital presence with a global reach.
Lastly, we touch on the ethos of community within the horse training world, where Jim's masterclasses become a nexus for connection and education. Reflecting on the social media marketing strategies that have transformed how enthusiasts interact and learn, this episode is a testament to the power of genuine engagement.
In this episode, we discuss:
- Why investing thousands a month in Instagram marketing can be worth it.
- How social media success doesn't grow overnight when it seems it does.
- Why Jim shares so much training for free.
- And more.
Before you listen…Zoetis is always by the side of horses and their caregivers with products like Dormosedan Gel®.
Did you know that you can help calm your anxious, excited and fidgety horse for bandaging, body clipping, first time turnout after stall rest, farrier work and more?
Speak with your veterinarian to learn more about how this oral sedative prescription may help.
Visit ZoetisEquine.com or follow us on Instagram and Facebook for more information on our expert-informed horse care solutions.
🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.
Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️
Zoe Quin is the founder and CEO of WonderHorse, a platform for the Chinese equine community.
In the aftermath of COVID, Zoe brings compelling insights into the resilience and transformation of this niche yet burgeoning sector.
From the adaptability of equestrian clubs to the unwavering passion of China's middle and upper classes for horse riding, our discussion unpacks the trends that define the current landscape.
Wonder Horse's strategic pivot from consumer-facing services to B2B consulting emerges as a beacon for foreign brands seeking to navigate the intricacies of Chinese market entry, guided by Zoe's expertise.
Zoe shares her observations on the disciplines captivating China's riders, revealing the dominance of jumping, the ascent of dressage, and the nuanced popularity of eventing, set against its international victories.
In this episode, we discuss:
- The tug-of-war between the prestige of European equestrian brands and the emerging local alternatives vying for attention
- The evolution of sporting preferences in China
- The soaring demand for foreign trainers and their irreplaceable presence in Chinese equestrian clubs
- And more.
🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.
Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️
Morgan Froment is a France-based photographer who's traveled to the corners of the world to capture equestrian events.
From the nostalgic recounts of the Cannes show jumping scene to his own international endeavors, our journey with Morgan is a vivid exploration of heritage, passion, and the unbridled spirit of the equestrian community.
Our exploration culminates with a panoramic view of the burgeoning equestrian scene in Asia, touching everything from markets striving to build their sporting culture to the significant roles played by former polo elites and royals in elevating the sport.
Navigating the competitive arena of equestrian sports photography, we confront the hurdles and triumphs that come with the digital age.
In this episode we discuss:
- The complexities of securing filming rights at official events.
- Adapting to the challenges of social media while preserving the integrity of the photography craft.
- Rights enforcement and the reality of ubiquitous smartphone cameras at events.
- And more.
🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.
Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️
To kick off 2024 in the best way imaginable, we are releasing our first-ever compilation episode of The Pegasus Podcast.
Rather than giving you a new interview, we took some of the best moments from episodes of the podcast in 2023 and mixed them in one batch.
If you’d like to skip to your favorite parts, use the timeline below to see how this episode is mapped out.
- 0:38 - 6:18: Claire Williams, the Executive Director of the British Equestrian Trade Association, on why it’s so hard to enter the U.S. market.
- 6:19 - 13:41: Courtney Carson, former Olympic groom and cofounder of the International Grooms Association, tells us about what it’s like to be in her shoes.
- 13:42 - 28:33: The challenges the Western world is facing, featuring Brian Dygert and Jody Brainard of The Cowboy Office Podcast.
- 28:34 - 39:45: Andrea Knowles, the founder of Equine Residences, tells Sam and Jen why equestrian facilities should have more non-horse activities, among other topics.
- 39:46 - end: Jill Henneberg, the youngest American eventer in Olympic history, on her journey making it to the Olympics. (Pardon the occasional glitches toward the end.)
Before you listen to this episode, we wanted to let you know that as of February 1st, 2024, we will exclusively publish The Oxer by Pegasus on LinkedIn. The majority of our subscribers exist on that platform, so it only makes sense to keep it all in one place.
Subscribe to The Oxer by Pegasus on LinkedIn.
🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.
Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️
This episode is brought to you by Zoetis.
Kaelanne Quinonez is the Texas state media ambassador for the Foundation of for Western Professionals.
We were approached by Kaelanne to do an interview for FWP about our story founding Pegasus, a journey we've embarked on since the outset of the pandemic.
With Jen's leap from horseback to tech engineering and Sam's pivot from military boots to entrepreneurship, we've galloped through uncharted territories to bridge the gap within the equestrian community.
Amidst the pandemic's hurdles, we latched onto a shared vision, intending to streamline equestrian event management. You'll even catch a glimpse of our own comical tumble into the equestrian world, which only deepened my resolve for our quest.
Navigating the complexities of equestrian event organization and participation, we lay bare the arduous yet rewarding path that led to Pegasus's inception to today.
Listen to the full conversation here or on FWP's Facebook page.
Before you listen…Zoetis is always by the side of horses and their caregivers with products like Dormosedan Gel®.
Did you know that you can help calm your anxious, excited and fidgety horse for bandaging, body clipping, first-time turnout after stall rest, farrier work, and more?
Speak with your veterinarian to learn more about how this oral sedative prescription may help.
Visit ZoetisEquine.com or follow us on Instagram and Facebook for more information on our expert-informed horse care solutions.
🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.
Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️
Lucy Katan is the founder of three major equestrian organizations: the British Grooms Association (BGA), the Equestrian Employers Association (EEA), and most recently the International Grooms Association (IGA, along with her cofounder Courtney Carson, who we also interviewed on our podcast).
Drawing from Lucy's wealth of experience and unwavering commitment, we explore the efforts of the BGA and IGA in advocating for the rights and improved working conditions for grooms.
We also shed light on the complex dynamics of the employer-groom relationship, underscoring the impact of these dynamics on employment rights and regulations within the horse grooming profession.
In this episode, we discuss:
- The stark contrast between the VIP treatment received by riders and the harsh realities faced by grooms.
- Why 55% of grooms in the UK don't have a written contract.
- The obstacles encountered when reporting the abuse of grooms.
- And more.
🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.
Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️
This episode is brought to you by Zoetis.
Tori Bilas handles press and communications for Desert International Horse Park and has her own boutique PR firm.
On the show, Tori casts light on the freelance side of this specialized industry, discussing the growing demand for content creation, social media management, and video production, while also highlighting the underlying challenges, including constant travel and the risk of burnout.
We then chart the transformation of horse parks, focusing on Desert Horse Park and Traverse City. We discuss how these facilities have become prime destinations, the fierce competition between horse shows, and how competitor experience can make all the difference.
In this episode, we discuss:
- The potential and pitfalls of remote work in the horse show industry.
- The trade-off between family life and horse show life.
- The potential for more horse parks on the West Coast.
- And more.
Before you listen…Zoetis is always by the side of horses and their caregivers with products like Dormosedan Gel®.
Did you know that you can help calm your anxious, excited and fidgety horse for bandaging, body clipping, first-time turnout after stall rest, farrier work, and more?
Speak with your veterinarian to learn more about how this oral sedative prescription may help.
Visit ZoetisEquine.com or follow us on Instagram and Facebook for more information on our expert-informed horse care solutions.
🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.
Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️
This week, we're chatting with Malachi Hinton and Deidre McAuley-Hayes, the mother-daughter powerhouse behind ShowAssist.
ShowAssist is a revolutionary platform that's transforming the equestrian industry by connecting barn owners with grooms, braiders, and body clippers.
In this episode, we discuss:
- The perspectives barns and grooms have on each other, from working conditions to work ethic.
- Why retired grooms are coming out of retirement.
- How the ShowAssist founders are two of a handful in our industry who have aggregate salary data for grooms and braiders.
- And more.
🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.
Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️
Ever wondered just how crucial nutrition is to a horse's health?
That’s the question our latest podcast guests want you to ask more often.
Mary Hartman and Olivia Sobczak are on a mission to make horses around America healthier, and it starts with what they’re eating.
Mary is the founder of StableFeed and Olivia is her first employee.
They’ve traveled all around the country to educate horse owners about the relationship between feed and their horses’ performance.
In this episode, we discuss:
- Why “zero waste” products can actually hurt the environment.
- How to stand out in a fiercely competitive market.
- Why sponsoring at smaller events is a more effective strategy.
- What big feed companies are most afraid of.
- And more.
🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.
Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️
This episode is brought to you by Zoetis.
As the founder of Equine Residences, Andrea Knowles is redefining the equestrian landscape with her innovative facility designs.
Combining technology, design, and horse-savvy knowledge, she crafts beautiful and beneficial environments for both horses and their humans, ensuring the health and wellness of all involved.
Join us as we delve into the specifics of how Andrea utilizes artificial intelligence to bring her visionary designs to life.
From exploring the bond between young girls and horses, to the transformative power of AI within the equestrian market, Andrea's insights are guaranteed to captivate.
In this episode, we discuss:
- How European equestrian facilities think more about building for the long term.
- Why every equestrian center needs a place for both riders and non-riders to hang out.
- What companies in our space are eliminating the use of microplastics in facilities.
- How to get 40,000 Instagram followers in a year.
- And more.
As an avid eventer, you may have heard of the equine regenerative medicine device Pro-Stride APS® (autologous protein solution device)available through your veterinarian.
But did you know the company behind Pro-Stride has been by the side of horses and their caregivers for more than 70 years?
Be sure to visit ZoetisEquine.com or follow @ZoetisEquine on Facebook and Instagram to learn more.
🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.
Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️
The impact of a Facebook on the equestrian industry is massive.
It’s evident by the number of active Facebook groups there are, along with how many members and posts there are in each.
Yet what does it take to run one and more importantly - what insights can you gain about the equestrian industry by running a regional equestrian group?
Shawna Mills is the admin of the Facebook group Southern New Hampshire Equestrians, a group with more than seven thousand active members.
In this episode, we discuss:
- PEMF and the over-supply of practitioners.
- The types of tricks spammers are using to target equestrians on Facebook.
- Why trainers rush to side hustles so quickly these days.
- The rising costs in the industry and how that’s impacted the horse marketplace.
- And more.
🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.
Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️
Have you noticed that the equestrian industry is more “boots on the ground” than most other industries you hear about?
Hearing the word “industry” itself might allude to an office building in the downtowns of London or Barcelona.
Yet in our industry, most jobs you know of aren’t in offices, they’re in stables or tack shops.
Leonie Peacock has a clear view of this as the founder and head of Kick On Recruitment, a recruiting agency specializing in hiring sales reps for equestrian brands in the UK.
In this episode, we discuss:
- Why a white collar career path isn’t prevalent in equestrian.
- How British equestrian brands believe sales reps are more effective than selling or marketing online.
- The fact that there aren’t any good horse TV shows for kids.
- Whether or not it’s possible to be an equestrian sales rep if you’re not a horse person.
- And more.
🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.
Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️
As the Executive Director of the British Equestrian Trade Association (BETA), Claire Williams works with global tack providers and sellers to help them go to market and serve all of us riders.
BETA is literally the largest trade organization of its kind in the world. Claire has a bird’s-eye view on manufacturing and retailing the tack that you’re currently using.
In this episode, we discuss:
- Why British companies should consider entering European markets before the American one.
- What your mainstream grocer did to sell tack (and whether or not they were successful).
- Where the money is going in Britain’s £8 billion equestrian economy.
- And more.
🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.
Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️
Julie-Anne Griffith realized that not only can you feel better by being with horses, but you can also learn about real-world situations from them.
Whether it's regarding personal relationships or office dynamics, working with horses can teach you a ton.
And that’s why she founded Equi-Scotia.
Equi-Scotia is a Scotland-based venture that teaches people learning and development skills by interacting with horses.
In this episode, we discuss:
- How big proportionately Scotland’s horse riding space is compared to its entire population.
- How being with horses is a therapeutic alternative to anti-depressants.
- How CEOs can learn about managing people by working with horses.
- What “train the trainer” is and how it can make you successful.
- And more.
🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.
Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️
Facebook is more than a social network.
For many equestrians, Facebook is the host of their businesses.
If they were to get their account taken down, that means losing all their followers in minutes.
Pegasus cofounders Sam Baynes and Jen Tankel and CMO Noah Levy sat down to discuss the dominance of Facebook in the equestrian space.
Our conversation was inspired by a previous one we had with the main admin of the Facebook group for Southern New Hampshire’s equestrian community, which is north of seven thousand members.
In this episode, we discuss:
- Why there hasn’t been a tech company (yet) that succeeded in truly fulfilling equestrians’ needs that Facebook already provides.
- The differences between consumer demand in the equestrian markets of Southern New Hampshire versus England.
- The reason why regulators in America keep playing catch up with private industry.
- How equestrian is regulating itself.
- And more.
🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.
Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️
This episode is brought to you by Zoetis.
Jade Maillet's traveled the world for the past decade gaining a wealth of experience riding and training with world champions.
Along the way, she settled in Mexico City to found Stable 8, one of the city’s premier venues for horse riding training.
She also had a life-changing injury that led her to creating several sources of equestrian-related income outside of her training.
Jade’s story is one that must be listened to—especially if you want to know what it’s like to be an equestrian entrepreneur in a foreign country.
In this episode, we discuss:
- Why being dependent on your ridership as a source of income is inherently risky due to chance of injury.
- How to make money beyond training and boarding in the equestrian industry.
- Why there are so many more professional riders in Europe than in America.
- How the idea that bad European mares being sold to Americans due to policy is totally a myth.
- And more.
Be sure to follow The Pegasus Podcast’s official Instagram and TikTok for new episode updates and highlights from each show.
As an avid eventer, you may have heard of the equine regenerative medicine device Pro-Stride APS® (autologous protein solution device) available through your veterinarian.
But did you know the company behind Pro-Stride has been by the side of horses and their caregivers for more than 70 years?
Be sure to visit ZoetisEquine.com or follow @ZoetisEquine on Facebook and Instagram to learn more.
🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.
Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️
Ever wonder what it takes to make it to the Olympics?
We sat down with Team Silver Medal Olympian Jill Henneberg who also happens to be the youngest athlete to ever represent the United States in Eventing in the Olympic Games.
It was the 1996 Summer Olympics in Atlanta, together with Karen O'Connor, David O'Connor, and Bruce Davidson - to be exact.
Jill is not only a decorated rider and trainer, but also a successful real estate agent in Ocala, Florida.
In this episode, we discuss:
- Jill’s journey of buying her thoroughbred mare, Nirvana, for $600 at age 13 and eventually taking her to the Olympics;
- Candid insights on sponsorship and affordability challenges in the sport;
- Why mainstream brands should get into equestrian sports; and
- The value of hard work and experience for riders aspiring to top-tier success.
As a real estate savant with her finger on the pulse of Ocala’s changing landscape, we also jump through how the World Equestrian Center has impacted property values and the local community.
🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.
Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️
CrossFit didn’t need to invest millions or even thousands in growing its reach. Rather, the Crossfit fanbase grew the sport with their own time and money.
How did a bunch of passionate people help grow CrossFit into the behemoth that is is today?
And what can horse sports do to literally copy and paste the same strategy?
Listen to our latest Hacking Session, featuring Pegasus Co-Founders Jen Tankel and Sam Baynes and Pegasus CMO Noah Levy.
🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.
Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️
The future and business of western horse sports with experts, judges, and industry veterans Brian Dygert and Jody Brainard from The Cowboy Office.
The Cowboy Office is a podcast about maturing the Western horse sports space.
Be sure to listen to this episode and follow The Cowboy Office on your favorite podcast platform.
🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.
Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings.
What can equestrians learn from F1 and how can equestrian brands better leverage social media marketing?
Listen to our latest hacking session, featuring Pegasus cofounders Jen Tankel and Sam Baynes and Pegasus CMO Noah Levy.
And don’t miss anything from Pegasus by following us everywhere…
⏰ TikTok
📸 Insta
🖇️ LinkedIn
🕸️ Our site
In today’s episode, we are talking to Julie Broadway, president of the American Horse Council.
The AHC is the equestrian industry’s top group for lobbying politicians in Washington, D.C. to grow our sport and remove its threats.
Be sure to listen to this episode and if you want to keep up with Julie and the AHC, check out horsecouncil.org and send her an email at jbroadway@horsecouncil.org.
And don’t miss anything from Pegasus by following us everywhere…
⏰ TikTok
📸 Insta
🖇️ LinkedIn
🕸️ Our site
In today’s episode, we are talking to Courtney Carson, former Olympic groom and founding board member of the International Grooms Association (IGA).
The IGA is responsible for making the equestrian space much better for grooms, whether it be regarding improved venue design, helping to prevent burnout, or resources to work with their employers.
Be sure to listen to this episode and if you want to keep up with Courtney, check out her work at internationalgrooms.org.
Be sure to check out the Pegasus channels:
🖇️ LinkedIn
🐴 Event Management System
🗞️ The Oxer Newsletter
In today’s episode, we are talking to Megan Fellows, the founder and head of Carbon Hoofprint.
Carbon Hoofprint is arguably the only sustainably consultancy in the horse world making waves, so you’re going to want to listen to this.
Be sure to listen to this episode and if you want to keep up with Megan, send her an email at megan@carbonhoofprint.com and check out their site at carbonhoofprint.com.
And don’t miss anything from Pegasus by following us everywhere…
⏰ TikTok
📸 Insta
🖇️ LinkedIn
🕸️ Our site
Today we discuss the Bosnian equestrain industry with Stevan Mijic.
Stevan Mijic is the founder and operator of one of Bosnia’s premier equestrian centers, Konjički Klub Banja Luka.
The club is located in Banja Luka, Bosnia’s second-largest city.
Specifcially we discuss:
- How the Bosnian equestrian industry is going compared to its neighbors.
- Why brands should invest in its rich equestrian scene.
- Issues that prevent industry development.
- And much more…
If you want to keep up with Stevan, follow his club on Facebook and Naturento—his YouTube channel (about horses and other animals in Bosnia).
And don’t miss anything from Pegasus by following us everywhere…
⏰ TikTok
⏰ Podcast TikTok
📸 Insta
📸 Podcast Insta
🖇️ LinkedIn
🕸️ Our site
Technology in the equestrian industry is growing. But how fast? And why isn't it growing faster?
Juliana Chapman from Tech Equestrian discusses the cultural challenges both holding technology back in the equestrian space, and setting it free!
Juliana's blog The Tech Equestrian is the premier publication to keep up to date with all technology in the equestrian space in the United States.
Check it out here!
Lydia Schrader - more commonly known as Lydia Marie Elizabeth - is a renowned equestrian artist with a popular instagram accountthat showcases her water color paintings.
Lydia has an amazing aesthetic that focuses heavily on the fox hunting scene in Middleburg VA and the Polo scene of West Palm, FL.
In this podcast, we explore Lydia's journey from NYC interior designer to equestrian entrepreneur in Savanah, GA.
We cover:
- Lydia's history;
- The decision to become an artist;
- The challenges of running a small business; and
- The challenges of scaling a business when you are the product.
Lydia is hosting an event 1pm this Sunday, December 19th, at the Mt. Defiance Cidery & Distilery in Middleburg, VA.
Fitness programs optimized for equestrians to ensure the rider is as fit and prepared as the horse.
Ifa from the Equestrian Fitness Academy joins Pegasus to discuss how the equestrian fitness industry works, why it's not as renowned as it is in any other sport, and where it's going in the future.
If you want join EFA or just connect with Ifa directly - you can visit his Pegasus page here.
Connor from Cardinal Marketing is back!
Starting today, Connor will return every quarter to share his wisdom on everything he has learned about social media marketing in the equestrian world.
Today we cover:
- Hashtags are not as useful as they used to be.
- How to build a syndicate of equestrian businesses to exponentially expand your brand across social media channels.
- The risks of building your business on Facebook - if you are banned, your business will collapse overnight!
Our hope is that we can take the leg work out of social media marketing for you all, so you can tune in here once a quarter, learn some new strategies and apply them rather than having to go out and try million different things yourselves with time you don’t have.
If you want to contact Connor - visiting his Pegasus page here and shoot him a message!
CEO Jeff Newman from the Maryland 5 Star at Fair Hill tells the story of how they beat countries from all over the world to host the new world class Three Day Eventing event.
The event is runs from October 14th-17th, 2021. Get tickets here.
This new event is one of only seven five star events in the world, and is a tougher event than Three Day Eventing in the Olympics!
In this podcast, Jeff tells the story of:
- How Maryland won the bid to host the event.
- How Maryland as a state worked with Jeff's team to win the bid and host the event.
- The challenges of building an event of this magnitude from scratch.
- How COVID affected organizing the event.
- The difference between horse shows and other professional events like Wimbledon for tennis.
- What you can expect at the inaugural event next week, where to buy tickets, and what other activities will be there to enjoy.
If you want to learn more about the event - click here.
Ready to buy tickets? Click here.
Nick Bourdon from Artemis describes the journey of a technology entrepreneur in the equestrian industry.
Artemis Horse Match is a Florida based technology company that helps horse buyers and sellers find each other easier.
Simply create an account, define the sort of horse you are looking to buy, and then sit back and Artemis will email you horses that match your description daily.
Specifically, in the podcast you will learn:
- Nicks entrepreneurial journey.
- Why the equestrian industry is so far behind when it comes to technology.
- Some of the common technology problems the equestrian industry faces and why they persist.
- The trials and tribulations of being a technology entrepreneur in an industry that is inherently trying to get away from technology and spend more time outside with the horses they love.
If you want to contact Nick click here.
Zoe Quin from Wonder Horse breaks down the Chinese equestrian horse market.
Specifically, in the podcast you will learn:
- The history of horses in china.
- Reasons for the exponential growth of equestrian sports in the last 10 years.
- The current status of the Chinese horse market.
- The current opportunities for western equestrian businesses in China.
- The future of the Chinese horse market.
Wonder Horse is a Shanghai based consulting firm that specializes in helping both domestic and international companies access the Chinese horse market, through local business development, guidance and business operation support.
If you want to contact Zoe click here.
Story 1 🇨🇳📚 We spoke to a Chinese horse market expert to ground truth the Chinese horse market.
Story 2 🏇🏴 The history of modern horse racing from England to America.
Story 3 🇺🇸⚒️ American Farrier job market broken down.
Kelsey Lupo from Atlas Bloodstock explains how the global thoroughbred racing and breeding industry works, and how you can build a career in the industry.
If you want to contact Kelsey click here.
Specifically, in the podcast you will learn:
- What a bloodstock agent does.
- How to become a bloodstock agent.
- How to build a successful bloodstock agent career.
- The lifestyle of a bloodstock agent.
- How to make money buying and selling race horses and stud.
- How the global racing industry works.
- How the global race horse breeding industry works.
- The future of the industry and emerging markets.
Story 1. 🇯🇵🥇 Japan is losing $23b hosting the Olympic Games. We explain how!
Story 2. 🧑🎤🐴 Have you seen Rave Horse on TikTok?! We have the whole story.
Story 3. 🚨💰 Whether you have equine insurance or not, we have some tips to save you money.
Helena Harris was one of two co-founders of the Horse Radio Network. She is also the host of the popular Stall and Stable podcast.
Things you will learn in this podcast:
How Horse Radio Network started.
The business model behind HRN.
How to make money from podcasts.
How to start, make, distribute and monetize a podcast.
You can contact Helena at stallandstable.com, and subscribe to her podcast Stall and Stable here.
Story 1. 🤠🇺🇸 Reining is becoming the next major horse sport. BUT - America's NRHA doesn't like the FEI imposing rules on it!
Story 2. 🇮🇱🥇 Israel's Olympic team rider profiles.
Story 3. 🦠📱 COVID changed how we buy horses - we explain how, why and if these changes will persist into the future.
Pegasus chats with Connor Duszynski about social media strategies, tools and trends for equestrian businesses in the modern age.
Connor is the CEO of Cardinal Marketing, a social media marketing company that specializes in equestrian businesses and activities.
Cardinal's client list is long and includes equestrian power houses such as the Great Meadows Foundation here in Middleburg, as well as Hart Equestrian, Chloe’s of Middleburg, and Nadia Rossi Interiors.
If you manage digital marketing and brand awareness for your equestrian business and want to learn what to do, and what not to do, this is the episode for you!
If you would like to contact Connor about his services, you can contact him here: https://www.instagram.com/cardinalmarketingllc/
Story 1.🇨🇳🐎 China's equestrian industry is booming. We explain why and how you can cash in and make more money than you ever dreamed.
Story 2. 🛩🌎 Horse air travel explained.
Story 3. 🥇🏇 Tokyo Olympic Games are fast approaching so we detail the profiles of some of our favorite equestrian games athletes.
Augustin Arellano, son of world famous polo player Julio Arellano, is a professional polo player currently based in Middleburg Virginia.
In this episode, Sam and Jen ask Agustin everything you would ever want to know about how the game and business of polo works.
We cover:
Polo careers - how you can get into the sport?
Polo match rules - how does the game actually work?
Polo leagues - who governs the sport and how do the leagues work, both domestically an internationally.
Polo business - who pays for all this?!?
Story 1. 🇪🇺💰 New EU law gives horses same refund protections as computers. What does this mean for the European horse trade?
Story 2. 🏇🇦🇺 Polocrosse explained - its origin, rules and potential.
Story 3.🤠🍿 Western riding disciplines are big money for streaming technology companies like Netflix. Why...?
American Stalls CEO Yash Balasaria shares his story, and how he inherited an old steady brand a turned into a fresh, luxury equestrian company.
Who is this episode for? Small equestrian business owners who want to revamp their brand and grow their company into a thriving business.
Story 1. 🏇🇦🇷 Argentina's Polo Industry is booming - we explain why.
Story 2. 🇦🇺 🥵 Equestrian Australia was almost defunded due to bad behavior.
Story 3. 🐴 📉 No-one seems to be able to get good labor for their equestrian business - we explain why.
Story 1. 🇺🇸🐎 We tell the story of America's highest decorated war horse, Sergeant Reckless.
Story 2. 🌾🌱 We explain how the hay industry and supply chain works in America, so you can save yourself a boat load of money and time when buying hay.
Story 3. 🎡🍭 We explain how next weeks Upperville Colt and Horse Show makes money, and how the USEF is working to help major horse shows continue to make money so they don't die out.
Story 1. 📰🍿 The history of The Chronicle of the Horse, how it built the equestrian landscape we know today and how it is similar to Netflix!
Story 2. 🐴 📉 The equestrian sport in America is in decline and we need to fix it. If the participants drop too much, so too will the money we make from them.
Story 3. 🏦🛍 Word Equestrian Center's business model explained and how you can make money with your horse business by copying their model.
Story 1. 🏦🎩 New, super expensive horse showing facilities like TerraNova in FL are popping up all over the place. How do they make the money to afford it?
Story 2. 🏴🏢 Scotland wants to grow its equestrian sport scene and is recruiting the Scottish Government to help them do it.
Story 3. 🏔🗺 Endurance riding is the coolest equestrian discipline that most if us don't understand...until today!
Story 4. 🏁🏇🏽. Kentucky Derby drug scandal conclusion
Story 1. 🏁 💉 Kentucky Derby winner fails drug test and trainer Bob Baffert could be in a lot of trouble.
Story 2. 🏇🏽🖥 There is a new online horse breeding, trading and racing game that can earn you a lot of money and help you train to be professional horse trainer in the real world.
Story 3. 🚙🐴 Tesla and other tech giants are building mega campuses in Nevada and its hurting the native wild horse population.
Kentucky Derby = 3 characters = 3 stories.
Story 1. 🏇🏽🏁 Medina Spirits history and how the thoroughbred sales market works.
Story 2. 🎩💵 Bob Baffert's history and how much do horse trainers make?
Story 3. 🇸🇦🐪 Amr Zedan and how winning the Kentucky Derby is good for Saudi Arabia.
Story 1. 🚗🏇🏽 We look at the cost of running the Land Rover Kentucky Three Day and its importance for the local economy.
Story 2. ⚡️😱 The FEI banned American Show Jumper Andrew Kocher from competition for 10 years! We break down why he was banned and his punishment.
Story 3. 📊💼 We break down the data of the US Equine economy and job market, so you know how our salaries compare to other common American jobs.
Story 1. 👚👔 Tommy Hilfiger has released its news equestrian apparel line. What does this mean for the equestrian sport and apparel industry?
Story 2. 🇮🇪 🖥 Ireland hosted a very successful, fully online, scored equestrian event. Is this the future?
Story 3. 🏅🇯🇵 Are. The. Olympics. On. Or. Not?!?!?!
- 🇮🇳 India entered an international equestrian qualifying event pretending to be Nepal.
2. 👑 Prince Phillip essentially made the FEI. - ⛑ The equestrian helmet market is growing rapidly!