TIME FOR A RESET: Recent Episodes

Paul Frampton

It's time for a re-set. The Time for a Reset Podcast talks to inspirational business and marketing leaders to understand how they’re driving this change. The way we have been living, buying, selling and working is unfit for today’s tumultuous times. Consumer behaviour is changing fast, so marketing must too. Marketing has more of an opportunity than ever to lead the board agenda and be an engine for growth, but is it living up to that? New episodes coming your way every fortnight!

🎙️ New episode of Time for a Reset; brought to you by Overline.

“We've built a whole advertising digital ecosystem based on targeting devices rather than people, and I think we've got to get a reset back to people because advertising needs to engage with people in the right way.” - Paul Wright, Director and Head of EMEA at Uber Advertising

TFAR has had a little break this summer, but we’re now back and delighted to bring you this episode with Paul Wright, Director and Head of EMEA at Uber Advertising, for a candid conversation about why it's time to reset the way we think about marketing, from tracking devices to truly understanding people.

Paul draws on his experience at AOL, Sky, Apple, OMD, and now Uber to demonstrate how leading brands are shifting their focus from data overload to contextual relevance, cultural connection, and genuine human attention.

This episode is packed with bold ideas and practical strategies for CMOs and rising marketing leaders ready to cut through the noise and re-center marketing around people, not platforms.

🎧 In this episode, you'll learn:

Why the future of advertising is people-first, not device-first
How Uber measures genuine consumer attention, and hits 6.6 seconds of it
What makes cultural context more powerful than raw targeting data
How to balance personalization with privacy and trust
Why fraud-free, native environments deliver stronger ROI
What it means to create journey-based, brand-safe advertising
How retail media can elevate brand engagement beyond the basics
And why the fundamentals of marketing matter more than ever in an automated world

This one’s for marketers ready to pivot from solely a device-centric to a more human-centric approach to marketing.

Paul Wright is the Director and Head of EMEA at Uber Advertising, where he leads the company’s rapidly growing billion-dollar ad business. With a career spanning global giants like AOL, Sky, Apple, and OMD, Paul has been at the forefront of driving the digital agenda. A former entrepreneur and executive leader,Paul is a passionate advocate for the power of digital advertising to connect brands with consumers. He is also a firm believer in diversity and inclusion in the workplace.

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"Fundamentally, I'd like to hit the reset button on how we break down silos within organisations so that we can work collaboratively to solve for brilliant customer journeys and brilliant customer experiences." - Claire Moyles, Marketing Director at Sainsbury’s Bank

🎙️ New episode of Time for a Reset — brought to you by Overline.

In this episode, host Fiona Davis is joined by Claire Moyles, Marketing Director at Sainsbury’s Bank, for a candid conversation about shifting marketing’s role, from delivery function to business driver.

Claire shares how she’s navigated that shift: aligning teams, building the business case for brand investment, and using AI and data to cut through silos instead of adding to them.

This episode is packed with real-world strategies for CMOs and future leaders who want to elevate marketing’s impact where it matters most — inside the business.

🎧 In this episode, you'll learn:

What it really takes to make marketing a strategic partner
How a Chief Customer Officer can unite product, data, digital, and marketing
Why agile collaboration beats another org chart redesign
How to balance long-term brand building with short-term performance
How to build a business case for brand that your CFO will buy
Where AI can actually make a difference
What embedding brand values into an organisation really looks like
And the leadership traits marketers need next

This one’s for anyone tired of being seen as a service function and ready to lead.

Claire Moyles is the Marketing Director at Sainsbury’s Bank, with a strong track record of delivering customer-centric strategies that drive both brand and commercial growth. With senior experience at leading UK financial brands like NatWest and Tesco, she excels in digital marketing, brand management, and customer engagement. Claire is passionate about transforming marketing into a strategic function, fostering cross-functional collaboration, and enhancing customer experiences. An active member of the Marketing Society, she champions professional development and thrives on building high-impact, collaborative teams.

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At Cannes Lions 2025, Time for a Reset went bigger, recording a two-part podcast special in partnership with Nectar360.

Now, in Part Two, we’re turning the mic over to five retail leaders shaping the future of media, shopper experiences, and brand collaboration.

Mario Mijares – VP, Insights, Loyalty, Marketing and Monetization Platforms, 7-Eleven
Ben Richardson - Agency Sales Executive, Albertsons Media Collective
Catalina Salazar – Global Senior Director of Retail Media, Wolt
Maurits Priem – VP Monetization Europe & Indonesia, Ahold Delhaize
Alice Anson – Director - Digital Media, Nectar360

Together, they explore the evolving role of retail media — and why it’s no longer just a performance play. We dig into:

The biggest opportunities to create brand value and elevate the shopper experience
How retail media is moving up the funnel to become a more strategic part of the marketing mix
What brands still get wrong, and how retailers can help bridge the knowledge gap
The importance of seamless, omnichannel experiences
And what successful brand–retail partnerships really look like in 2025 and beyond

It’s a conversation full of honest insight, fresh perspectives, and actionable advice for brands looking to unlock the full potential of retail media.

We also asked our guests what’s caught their attention on La Croisette this year — from standout creative to the emerging trends shaping the future of marketing.

👉 If you missed Part One, be sure to check it out — featuring global brand marketers on the biggest shifts driving modern, full-funnel marketing.

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In this special Cannes Lions 2025 edition of Time for a Reset by Overline, recorded in partnership with Nectar360, the team sits down with four global marketing leaders from Dell, Unilever, Arla, and World Central Kitchen to unpack the seismic shifts transforming the marketing landscape. Topics include AI's growing influence, the creative imperative, bridging global market gaps, and the outstanding innovations that resonated the most with our guests this year at the Cannes Lions.

Our Guest List Features:
– Liz Caselli-Mechael, Head of Digital & Content, World Central Kitchen
– Charlotte Murphy, Global Media Director, Unilever UK
– Kristen Nolte, SVP of Global Media, Dell Technologies
– Rob Edwards, Director of Global Media, Arla Foods

🎧 What to Expect:

How are brands adapting their marketing strategy to stay connected across the full funnel as consumer journeys become more fragmented and commerce-enabled.
Balancing long-term brand building with short-term performance.
Breaking down silos between media, data, and creative.
Activating first-party data while maintaining consumer trust.
Measuring what matters: business impact, not just clicks.

They also share what’s caught their eye at Cannes this year — from creative breakthroughs to how AI is showing up in real, practical ways.

Don’t miss Part Two, where we speak with retail leaders about how they’re evolving retail media from the inside out.

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"I would hit reset on this notion that you have to go all in on performance marketing or brand marketing. It really needs to strike a balance of both." - Christina Thelin, CMO of CarParts.com.

On this episode of Time for a Reset, Marketing Podcast: Insights from Global Brand Marketers, brought to you by Overline, host Nick King sits down with Christina Thelin, CMO of CarParts.com, to explore the future of marketing leadership. Drawing on her experience at P&G, Visa, Google, and Twitter, Christina shares actionable insights on blending performance and brand marketing, managing first-party data, and the smart way to integrate AI in workflow processes. She also discusses how CMOs can prove their value to internal and external stakeholders, build agile team structures, and evaluate tech investments that drive efficiency. This episode is a must-listen for marketers aiming to lead with clarity, creativity, and commercial impact.

Tune in to learn more about:

How to strike the perfect balance between performance marketing and brand building
The framework for implementing "media mix modeling light" for ROI on a budget
Why AI should be a complementary tool rather than a replacement for human marketing
Structuring hybrid in-house/agency teams to maintain efficiency and creativity
Upskilling future CMOs by combining financial acumen with creative storytelling
Effectively managing first-party data to maintain customer trust and privacy
Why the modern CMO must serve as an "orchestra conductor,"

Christina Thelin is the Chief Marketing Officer at CarParts.com, bringing over 20 years of experience leading marketing and growth strategies at companies like Google, Twitter, Visa, and P&G. A results-driven executive, she excels in scaling brands, managing complex P&Ls, and building high-performing teams across retail, tech, finance, and CPG. Christina’s expertise spans eCommerce, CRM, loyalty, and communications. A Cannes Lions Grand Prix winner and Marketers that Matter finalist, she blends business acumen with a passion for design, wellness, and customer-centric innovation.

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"I'm a passionate marketer when it comes to just bringing new ideas to life, but I'm even more passionate about ensuring that those ideas create communities where everybody feels seen, heard, and therefore, you establish a deeper connection with consumers." Ariela Nerubay Turndorf, CMO of Jumex USA

On this episode of Time for a Reset, Marketing Podcast: Insights from Global Brand Marketers, brought to you by Overline, host Tiffany Wilburn sits down with Ariela Nerubay, CMO of Jumex USA, to explore how legacy brands can innovate without compromising authenticity. Drawing on decades of experience with brands like Disney and Walmart, Ariela explains how first-party data, cultural nuance, and AI-powered segmentation can drive effective, modern marketing strategies. From multicultural outreach to brand consistency across languages, she shares a blueprint for transforming heritage brands for new generations.

What does it take to evolve a heritage brand without watering down its essence? On this episode of Time for a Reset, Marketing Podcast: Insights from Global Brand Marketers, brought to you by Overline, host Tiffany Wilburn sits down with Ariela Nerubay, CMO of Jumex USA, to unpack how legacy brands can evolve without erasing what made them iconic. Drawing from decades of experience at brands like Disney and Walmart, Ariela shares how to turn first-party data, cultural nuance, and AI-powered segmentation into action. From multicultural marketing to message consistency, it’s a masterclass in modernizing with purpose.

Tune in to learn more about:

How to evolve legacy brands while maintaining core customer loyalty
The "Natural Extension" framework for successful brand innovation
Why first-party data capabilities are crucial for modern CPG marketing success
How to authentically connect with multicultural audiences
The importance of maintaining brand consistency across languages and channels
Why direct consumer interaction and real-world experience remain critical for modern marketers
How to leverage AI and digital marketing for precise consumer segmentation
The strategic approach to expanding distribution channels

Ariela Nerubay is the Chief Marketing Officer at Jumex, where she leads brand growth and innovation initiatives across multiple product lines and market segments. With over 20 years of experience in multicultural marketing, she has held executive roles at prominent organizations including Walmart, Comcast, Allstate, Univision Communications, The Walt Disney Company, Fox Studios, and Sony Pictures. Her expertise spans multicultural consumer engagement, digital and data-driven marketing strategies. Beyond her corporate role, Ariela serves as an adjunct professor at USC's Marshall School of Business, teaching multicultural and digital marketing, and is a senior consultant at the Inclusive Leaders Group. Her achievements include receiving the Luminary Award from the National Association for Multi-Ethnicity in Communication and the Successful Latinas in Business Award.

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“There’s a movable middle that you could potentially move to your brand and make them more loyal." - Mario Mijares, VP of Marketing, Loyalty, and Monetization at 7-Eleven

The latest episode of Time for a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy and hosted by Fiona Davis, is live!

Fiona Davis steps chats with Mario Mijares, VP of Marketing, Loyalty, and Monetization at 7-Eleven, about how 7-Eleven is turning convenience retail into a hub for experimentation, innovation, and growth.

Mario shares how the brand is bridging physical retail with digital precision using tools like the BrainFreeze Collective, cShopper analytics, and an AI-powered in-store radio network reaching 250 million listeners per month. He explains why convenience stores offer an unmatched opportunity for CPG brands to test, iterate, and scale new products, especially for Gen Z audiences.

He also introduces the "Movable Middle" targeting framework, explains how breaking down silos unlocks faster collaboration, and highlights how transparency and shared problem-solving are shaping the future of commerce media.

What You’ll Learn:

How Seven-Eleven's integrated toolkit helps brands test, launch, and optimize new products with minimal risk
Why in-store audio advertising is becoming the largest radio network in the US with 250 million monthly listeners
The "Movable Middle" principle for identifying and targeting customers most likely to switch brands
How AI-powered voice technology enables dynamic, localized audio creative at scale
Why convenience stores are the ideal testing ground for CPG innovation and reaching Gen Z consumers
The power of combining observed behaviors with declared preferences for more accurate customer insights
How breaking down organizational silos between analytics, marketing, and research teams drives better results
Why transparency and partnership between retailers and brands leads to more successful retail media programs

Mario Mijares is the VP of Marketing, Loyalty, and Monetization Platforms at 7-Eleven, where he leads innovative efforts across in-store media, shopper marketing, loyalty programs, customer analytics, personalization, CRM, and data monetization. With over 25 years of retail and FMCG experience, including roles at AT Kearney, Coles Group, and Southeastern Grocers, Mijares has pioneered the development of comprehensive customer data tools and analytics platforms that revolutionize the convenience store shopping experience. At 7-Eleven, he has built an integrated suite of tools, including cShopper analytics, the BrainFreeze Collective research panel, and an AI-powered in-store radio network reaching 250 million monthly listeners. His work in transforming 7-Eleven into "the fastest, easiest, cheapest, least risky place to innovate" for CPG brands demonstrates his expertise in leveraging data-driven insights to drive retail innovation and customer engagement.

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"The retailers that will win are the ones that get their audience proposition right." - Paul Stafford, Head of Retail Media at Superdrug.

The latest episode of Time for a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy and hosted by Paul Frampton, Is live!

Paul Frampton sits down with Paul Stafford, Head of Retail Media at Superdrug, to explore the evolution of retail media networks from bottom-funnel activities to a full-funnel strategy. Drawing from his experience at global brands like Pepsi and Virgin, Paul shares invaluable insights on building effective retail partnerships, the importance of first-party data, fostering collaborative retailer-brand partnerships, and balancing sales and marketing strategies. Paul highlights why the future of retail media lies in brand building rather than just conversion metrics.

Here are some key talking points from the episode:

A Retail Media Reset
Beyond Conversion: Retail Media's Evolution as a Brand Builder
Superdrug's Global Advantage: The AS Watson Connection
From Brand Marketing to Retail Media: A Career Journey
The Industry's Progress in Full-Funnel Marketing
In-House vs Agency: Building Retail Media Capabilities
Building Better Brand Partnerships
AI's Role in Retail Media Growth
Essential Skills for Retail Media Leaders
Key Takeaways: The Future of Retail Medi

Paul Stafford is a versatile marketing leader with a proven track record of building iconic brands and driving commercial success across FMCG, Beauty, Telco, and more. With expertise in digital marketing, integrated communications, and retail media, Paul has held senior roles at Superdrug, PepsiCo, and Virgin Media. Notably, he launched Superdrug’s Retail Media network and established PepsiCo’s first in-house creative agency. Passionate about creativity and innovation, Paul also advises Irish start-ups through Enterprise Ireland. Outside of work, he enjoys trail running and exploring the outdoors.

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"The future of all marketing is going to be who is the best storyteller and who is the most authentic." - Jake Karls, Co-founder and Chief Rain Maker at Mid-Day Squares.

The latest episode of Time for a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy,Paul Frampton Is live!

Paul sits down with Jake Karls, Co-founder and Chief Rainmaker at Mid-Day Squares, a functional chocolate company. They explore the power of authenticity in marketing and emphasize the role of storytelling and building emotional connections while building a brand.

Jake shares the unique journey of Mid-Day Squares, a functional chocolate brand that thrives on vulnerability and genuine engagement with its community. They discuss navigating entrepreneurship and creating meaningful customer connections in a crowded, attention-driven market.

Here are some key talking points from the episode:

The Shift to Storytelling in Marketing
The Birth of Mid-Day Squares
Building Community Through Vulnerability
The Struggles of Traditional Brands
The Power of Emotional Content
Embracing the Entrepreneurship Journey

Jake Karls is the co-founder and Chief Rainmaker of Mid-Day Squares, a brand known for its innovative approach to healthy chocolate snacks and unique brand storytelling. With a background in entrepreneurship, Jake has significantly impacted the food industry by emphasizing authenticity and emotional storytelling in marketing. Under his leadership, Mid-Day Squares has grown from a direct-to-consumer model to being stocked in nearly 9,500 retailers across North America. Recognized in Forbes' 30 Under 30 and as a finalist for the Ernst and Young - Entrepreneur of the Year, Jake's focus on building community and genuine connections has set a new standard in marketing, encouraging brands to prioritize emotional engagement over traditional advertising methods.

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How do global brands scale in fundamentally different and culturally diverse markets?

"You've got to look for the unifiers because that is what will unlock the scale." - MoKingston, Global Marketing Strategies Head at Nestlé.

In this episode of Time for a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Paul Frampton sits down with MoKingston, Global Marketing Strategies Head at Nestlé. Join them for an insightful discussion on the future of marketing. With extensive experience at Procter & Gamble and GSK, Mo shares her expertise in balancing creativity and measurable growth. They explore the impact of AI on marketing strategy, the importance of sustainability, and the art of blending global consistency with local relevance. From navigating KPIs to fostering team creativity, this episode provides actionable advice for marketers looking to drive meaningful, sustainable growth in an evolving industry.

Here are some key talking points from the episode:

Confusing Busyness with Progress
Balancing Short-Term and Long-Term KPIs
Aligning Strategy with Execution
The Importance of Unifiers in Global Branding
Creativity as a Business Imperative
Sustainability in Marketing Communications
The Evolving Role of Strategy in the Age of AI

Mo Kingston is the Global Head of Marketing Strategy at Nestlé, where she leads transformative initiatives that balance creativity with measurable business growth. With over two decades of experience at Procter & Gamble and GSK, Mo is a recognized expert in global branding, sustainability, and marketing innovation. She specializes in aligning strategic goals with impactful execution, ensuring Nestlé remains at the forefront of the industry.

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What is the secret formula for sustainable brand growth at Coca-Cola?

“Coca-Cola’s brand values, such as inclusivity and optimism, serve as guiding principles, ensuring marketing efforts remain authentic and relatable across different markets.” Javier Meza, President Marketing and Europe CMO at The Coca-Cola Company,

In this episode of Time for a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Paul Frampton sits down with Javier Meza, President, Marketing, and Europe CMO at The Coca-Cola Company. With nearly 27 years at Coca-Cola, Javier shares invaluable insights on the importance of global perspective, company values, and high-quality colleagues that have shaped his career. Discover why he believes marketing should create meaningful value exchanges and how Coca-Cola navigates the evolving landscape through data-driven strategies and AI innovations. They also explore the future of the CMO role and the importance of continuous learning and vulnerability in leadership. Tune in for thought-provoking discussions that blend creativity with analytics in modern marketing!

Here are some key talking points from the episode:

How consumers are the ones who are constantly hitting the the Reset Button in Marketing
Experiential Marketing and Consumer Engagement
Investment in Marketing
Using First-Party Data for Personalisation
Addressing Audience Planning Challenges
Building New Capabilities for Driving Change
Using Predictive Analysis to Measure Marketing Effectiveness
Combining Human Insights with AI in Marketing
The Evolving Role of CMOs

Javier Meza joined Coca-Cola in Europe as President of Marketing and Europe CMO in February 2023. He previously served as SVP of Marketing, Latin America at The Coca-Cola Company and co-founded EXMA Global, a marketing education platform. With a background in chemical engineering and multiple executive education programs, Javier's expertise spans digital marketing, strategic marketing, and leadership. Additionally, Javier has served on the boards of companies such as Solar Coca-Cola, TONICORP, and Jugo’s Del Valle-Santa Clara.

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“And there's an assumption or a label based on how far away the channel is from the point of purchase. Right? If it's near the till, it's conversion. If it's away from the till, it's brand building. Sitting on your couch is brand-building; if you're in a shop, it's conversion. “ Dean Harris, Head of Co-op Media Network

In this episode of Time for a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Paul Frampton sits down with Dean Harris, Head of Co-op Media Network, to explore the fast-evolving world of retail media. They discuss the neuroscience behind consumer behaviour, the evolution of advertising frameworks, and Co-op’s unique approach to measuring impact beyond immediate sales.

Dean shares insights on leveraging retail media for brand differentiation and explains how Co-op’s model sets it apart. They also delve into the future of AI in retail media, the challenges of upper-funnel advertising, and the leadership qualities required to thrive in this dynamic industry.

Here are some key talking points from the episode:

Resetting the Advertising Assumptions
Marketing as a Science
Challenging Media Channel Assumptions
Retail Media and Consumer Behaviour
Brand Differentiation and Advertising Strategy
Future of Co-op Media Network
Incrementality and Industry Standards
The Role of AI in Retail Media
Leadership Qualities in Retail Media

Dean Harris is a dynamic marketing leader with over 15 years of experience spanning B2B and B2C markets. Starting his career in advertising at McCann Erickson, he managed global B2B client portfolios before transitioning to Co-op, where he has spent over a decade enhancing grocery and life services performance. Dean drives growth as Head of Co-op Media Network by leveraging convenience shopping insights and first-party data. Additionally, as Co-op’s Enterprise Data Owner, he ensures customer data is handled responsibly.

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“Every time you optimise for something, you’re losing out somewhere else. If you’re optimising for clicks, you’re actually optimizing for people who click a lot. Is that what you really want?” Patrick Zinga, Head of Digital Media and Consumer Data and Martech at the Heineken Company
In this episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Nick King connects with Patrick Zinga, Head of Digital Media and Consumer Data and Martech at the Heineken Company.

Patrick delves into the challenges of modern advertising, advocating for consumer-first, value-driven approaches over intrusive practices like pop-ups and autoplay videos. He discusses Heineken’s strategy for balancing high-quality ad placements, the role of data in driving efficiency, and the importance of inclusivity in hiring. Patrick also shares his insights on AI’s impact on marketing, the dynamics of in-house teams, and the value of compassionate leadership in fostering a creative and thriving environment.

Here are some key talking points from the episode:

Resetting the Marketing Industry: The Days of Intrusive Strategies are Numbered
Industry Responsibility in Digital Advertising
The importance of in Quality Content for modern advertising
Importance of Mentorship and Team Development
Media In-House Team Dynamics
Data Strategy and Consumer Experience
The Role of AI in Marketing
Compassion in Leadership

Patrick Zinga is a marketer with over 12 years of experience working in top agencies and client-side roles. He has collaborated with leading companies like WPP, Dentsu Aegis, and Publicis across the FMCG, tech, finance, and travel industries. Patrick's expertise spans digital media, data-driven strategies, and cross-channel activations. With a focus on aligning audiences, data, and creative messaging, his skills include programmatic planning, analytics, audience segmentation, and dynamic creative optimisation, driving impactful marketing results for brand and direct response clients.

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"We need to stop recycling past strategies. Too often, brands fall back on what worked before instead of innovating. We need a 'test and learn' mentality to drive real growth with retail media." Jack Johnson, Head of Ocado Ads

In this episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Paul Frampton connects with Jack Johnson, Head of Ocado Ads at Ocado Retail, UKs popular and preferred online grocer.

Jack highlights Ocado’s unique position as a leading online-only grocery retailer, emphasizing their innovative use of data and flexible advertising solutions. He stresses the importance of moving away from legacy retail media strategies and advocates for a “test and learn” mentality. He shares insights on their groundbreaking "MPDLab" initiative and how Ocado's comprehensive data approach sets it apart from competitors. Jack also discusses key industry challenges, like a greater need for measurement standardization and the essential skill set for current and future leaders in a dynamic retail media landscape.

Here are some key talking points from the episode:

Understanding Ocado's Retail Business
Innovation in Retail Media to Drive Rapid Product Launch
How Ocado Ads Sets Itself Apart from Other Players
The Need for Flexibility and a Customer-Centric Approach
The Need for Standardising Measurements in Retail Media
Attributes of a Retail Media Leader

Jack started his career at IRI before moving to Dunnhumby in 2015, a global leader in customer data science. After various commercial roles at Dunnhumby, working with P&G, GSK, and L'Oréal, Jack led a programme to develop a new approach for commercializing Clubcard data across a client syndicate. Jack then went on to manage several teams responsible for commercializing Tesco Clubcard data and insight solutions before working directly with the Tesco insight team, managing a group of insight managers and data science teams to advise on the launch of Aldi Price Match and Clubcard prices.

Since joining Ocado back in 2021, Jack has led teams responsible for the data monetization of Ocado's wealth of sales and customer data and now leads Ocado Ads, Ocado's retail media network.

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In this episode, we speak with Amir Rasekh, the Managing Director at Nectar360, a fully integrated loyalty, insights, and media services company.

Here are some key talking points from the episode:

Challenging the narrow view of retail media
The unhealthy obsession with the monetary value of retail media
The value of data in retail media
Changes in the CPG industry and retail media
Integrating retail media into the marketing mix
Differences between the US and UK markets
The future of retail media
Viewing retail media as part of brand growth
Attributes of future leaders in the retail media industry

Amir challenges the narrow view of retail media as merely a conversion tool, highlighting its potential for brand growth when integrated across in-store, on-site, and off-site channels. They discuss the power of data in enhancing customer experiences and the importance of incorporating retail media into a well-balanced marketing mix. The conversation also covers the evolving industry, emphasising the need for leadership skills like continuous learning and creative problem-solving.

Amir Rasekh, with 20+ years in loyalty, data, and retail media, leads Nectar360. He excels in using first-party data for customer engagement and has a strong background in building high-performing teams at Sainsbury’s. Amir holds a BA in Marketing and focuses on delivering measurable client impact.

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“The UK and US retail media landscapes are quite different. In the UK, we've seen a real focus on the in-store experience, whereas in the US, it's been much more digitally driven. But what's interesting is that these two landscapes are starting to converge.” Paul Frampton Calero, Global President, CvE - Marketing Growth Consultancy

In this episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Paul Frampton connects with several industry experts at the MAD//Fest 2024 in London, including Ollie Shayer, Omni Media Director at Boots UK; Tash Whitmey, Group Director of Loyalty, Membership and CRM at Tesco; Amir Rasekh, Managing Director at Nectar360; and Ben O’Mahoney, AdTech & Data Partnerships Lead at Ocado Retail.

Join them as they discuss the growth of retail media in the U.K. and highlight the key differences between the UK and US landscapes. The panel explores the importance of customer-centricity, the role of ad tech in delivering personalised experiences, and the potential of AI to transform audience building, creative generation, and campaign performance. They emphasise the need for collaboration between retailers and CPG advertisers, focusing on trust, measurement, and innovation while highlighting self-serve platforms' growing role in the retail media ecosystem.

Here are some key talking points from the episode:

Key differences in retail media in the U.K. and U.S.
The evolution of retail media and a focus on omnichannel
Overpromising and under-delivering on retail media revenue in the U.S.
Achieving a balance between revenue growth and customer experience
Leveraging ad tech for revenue and customer experience optimisation
Building relationships between CPG companies and retailers
How CPG companies are embracing retail media
Using customer data to drive purchases across the marketing funnel
The role of AI in retail media

Panellist Details

Ollie Shayer is the Omni Media Director at Boots UK
Tash Whitmey is the Group Director of Loyalty, Membership, and CRM at Tesco
Amir Rasekh is the Managing Director at Nectar360
Ben O’Mahoney is the AdTech & Data Partnerships Lead at Ocado Retail

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“And I do think CFOs have kind of fallen in love with performance marketers because they'll walk in and be able to talk about this dollar drove this conversion, this ROIs. And that's really a CFO's dream. But in my mind, it's one conversation. Because also like you mentioned, Paul, when a consumer sees an ad on Instagram, they don't know if they're receiving an upper funnel brand building ad or a targeted communication to drive conversion. They just know they're seeing a message. And that's why I feel so strongly that we really need to be one team.” Melanie Huet, President of Brand Management and Innovation at Newell Brands

In this episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Paul Frampton connects with Melanie Huet, President for Brand Management and Innovation at Newell Brands, a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, and more.

Join us as Melanie delves into the dynamic world of marketing within the CPG industry, where she highlights the critical need for a unified brand strategy that seamlessly integrates performance initiatives with top-of-funnel marketing. Additionally, Melanie explores how data and technology are strongly making their way into CPG marketing. Melanie also touches on the attributes of tomorrow's senior marketer and the challenges of staying relevant in the marketing industry.

Here are some key talking points from the episode:

The importance of strategically aligning brand and performance marketing
Why marketers need to be financial stewards of the business
Leveraging real-time data-driven insights
How marketers can avoid the data trap
How generative AI can supercharge your insights
Future-proofing your marketing career

Melanie brings over 25 years of commercial leadership experience from top companies like Unilever, Kimberly-Clark, and Kraft Heinz, where she successfully revitalized several iconic brands. Before joining Newell Brands, she served as the first Chief Marketing Officer at Serta Simmons Bedding, leading a transformation from a sales-driven to a consumer-focused approach. Her success in this role led to her promotion to EVP, Chief Commercial Officer, where she oversaw the enterprise revenue and reshaped the sales organization.

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"I think marketing really needs to be recognised as commercially contributive. I think it needs to be recognised as a function that is driving the business forward, that is driving the organisation forward.” Lara Dewar, CMO of GSMA

In this episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Paul Frampton connects with Lara Dewar, CMO of GSMA, an organisation that represents the interests of mobile network operators worldwide.

Join us as Lara shares her diverse career in financial services, telecom, and charity, highlighting her work at World Vision Canada. She stresses redefining marketing as a strategic discipline crucial for reputation management and brand stewardship while emphasising the CMO's role in strategic discussions and proving marketing's value. Paul and Lara discuss the challenges CMOs face and AI's impact on the mobile industry. Lara advocates for ethical AI practices and democratising access to innovation. The conversation underscores the importance of CMOs being strategic, visionary, creative to address societal issues, with a focus on continuous learning and networking.

Here are some key talking points from the episode:

Introduction and Lara's experience in various sectors
Redefining marketing as a strategic discipline
The role of the CMO in ensuring marketing plays a strategic role
Challenges faced by CMOs in a fast-evolving landscape
The significance of the World Mobile Congress
AI's impact on the mobile industry and marketing
Sustainability in the mobile industry
Addressing societal issues in the mobile ecosystem
Traits and skills of successful CMOs

Lara is an inspiring leader, connector and innovator. With over 20 years of experience across the financial services, energy, charity and telecoms sectors, she has challenged the status quo, leveraged market opportunities, repaired damaged reputations and successfully led through crisis situations.

An impactful Executive who combines strategic insight, a deep understanding of purpose and an engaging communication style to connect the vision to the people and deliver meaningful results for stakeholders. Lara thrives in complex environments and is highly adept at building relationships and growing influence across global structures.

Her work has included attracting new and innovative Partners and ambassadors such as Meghan Markle, Twitch, Universal Music, and Omaze.

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"The future of marketing is really about being able to anticipate consumer needs and being able to leverage technology to meet those needs.” Reinaldo Padua, Chief Brand Officer at Beliv

In this episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Paul Frampton connects with Reinaldo Padua, Chief Brand Officer at Beliv a company creating magic with products customised for the Latin American market. . Join them as they discuss the importance of building powerful brands that can command future growth, the role of AI in marketing, the importance of data in CPG marketing, and the significance of motivation and purpose when working with millennials.

Reinaldo advises focussing on leading indicators of growth and profitability and combining these with lagging indicators to demonstrate brand investment value to stakeholders. He stresses staying close to cultural shifts to connect with diverse demographics and mentions using AI tools for data analysis. He also explores AI in content generation, especially for brands with low budgets.

Here are some key talking points from the episode:

The need to focus on leading indicators of future growth and profitability
The importance of combining lagging and leading indicators
Using leading indicators and data analytics to drive marketing decisions
The importance of staying updated in the rapidly changing field of technology
The shift towards personalisation and the use of AI to process big data
AI as a tool to amplify and empower marketers
Staying aligned with cultural shifts and consumer demographics
AI's evolving role in marketing, automating presentations, analysing data, and creating content

Reinaldo is the Chief Brand Officer at Beliv Company, a bevtech present in more than 30 countries in the Americas and around the world, with the mission of fulfilling the needs of consumers worldwide through healthy products and winning value propositions rooted in a Latin American DNA.

Reinaldo is an experienced global marketing leader passionate about growing consumer-oriented brands and businesses. He is energised by tackling complex business issues and solving them with holistic, disruptive, yet pragmatic solutions. He has more than 20 years of experience leading the development of growth, marketing, and commercial strategies for global food, beverage, QSR, and telecommunications brands in over 40 different countries. He is energized by tackling growth challenges from a holistic, disruptive, and pragmatic perspective alongside agile and innovative teams.

Throughout his career, Reinaldo has had the opportunity to drive positive changes in global companies like Procter & Gamble, Kraft Foods, AT&T, Zyman Group, and Coca-Cola, thanks to portfolio strategies, segmentation, innovation, and digital marketing.

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"Marketing is definitely an art and a science. There's an element of creativity and coming up with ideas and concepts, but the science part is essential. The science is about understanding your data and your customers and then using those insights to craft your creative process and deliver the right message to the right customer at the right time." Ollie Shayer, Omni-Media Director at Boots UK.

In this episode of Time For a Reset Marketing Podcast: Insights from Global Marketers, brought to you by CvE Consultancy, host Paul Frampton connects with Ollie Shayer, Omni-Media Director at Boots, the 175-year-old UK health and beauty retailer and pharmacy chain. Join them as they discuss the fascinating role of an Omnichannel Media Director and how they balance art and science in marketing. Explore the impact of technology, data-driven strategies, and AI on the industry while gaining valuable insights into creating personalised experiences, the role of data in product marketing, and the responsibility of companies like Boots in safeguarding their customers’ data to maintain their customer trust.

Here are some key talking points from the episode:

Introduction and Role of an Omnichannel Media Director
Balancing Art and Science in Marketing
Ollie’s view on how companies should incorporate AI and GenAI to their marketing efforts
The importance of a test and learn mindset when it comes to learning new technologies
Responsible Use of Data and Customer Trust
Relationship Between Marketing and Technology
Implementing New Technology and Finding Trusted Advisors

Listen to this captivating conversation between Paul Frampton and Ollie Shayer. It provides advice for future CMOs and a glimpse into the evolving retail industry.

As the Omni-Media Director at Boots UK, Ollie Shayer brings over 20 years of expertise in the media industry, spanning FMCG, retail, and e-commerce across Europe, the US, LATAM, and APAC regions. At Boots, Ollie is at the forefront of driving a consumer-centric, omnichannel media agenda, overseeing both the consumer media strategy and the retail media group.

Ollie is recognised as a thought leader in the industry, a sought-after keynote speaker, and a presenter at prestigious global events. The industry has recognised his work, and his accolades include being named New Digital Age Brand Hero 2023, the PMW Power 100 in 2023 and 2024, and Campaign’s 40 Under 40 award in 2024. He is also a member of Future 100 Media Club.

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“I think retail media has become a hot topic for several reasons. One is, obviously, the deprecation of cookies and the privacy changes. So, advertisers are looking for new data sources, and retailers have incredibly rich consumer data.” Carl Carter SVP of Media & Analytics at Circana

In this episode of Time For a Reset: The Marketing Podcast with Global Brand Leaders, host Paul Frampton connects with several industry experts at the MAD//Fest 2024 in London, including Dean Harris, Retail Media Leader at Co-Op Media Network; Ollie Shayer, Omni Media Director at Boots UK; Carl Carter, SVP of Media & Analytics at Circana; and Jill Orr, Managing Director Enterprise EMEA at Criteo, to discuss the hot topic of retail media. Join them as they discuss the rising interest in retail media and the driving factors behind this growth. Learn about the importance of high-margin revenue for retailers and the significance of understanding buyer behaviour. Discover how retail media can target precise audiences, measure and reassure advertisers, and improve consumer understanding.

Here are some key talking points from the episode:

Driving factors behind the growing interest in retail media
Growth drivers for Co-Op Retail Media Network
The significance of understanding buyer behaviour
The ability of retail media to target precise audiences
Collaboration between brands and retailers
The differences between the US and UK approaches to retail media
Taking a longer-term perspective on retail media

Dean Harris is the Retail Media Leader at Co-Op Media Network

Ollie Shayer is the Omni Media Director at Boots UK

Carl Carter is the SVP of Media & Analytics at Circana

Jill Orr is the Managing Director of Enterprise EMEA at Criteo

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“As marketers, we have to be able to adapt and be flexible. We have to be willing to experiment and try new things because the tools and technologies are changing so rapidly.” Michael Smith

In this episode of Time For a Reset: The Marketing Podcast with Globa Brand Leaders, host Paul Frampton connects with Michael Smith, CMO of NPR, the National Public Radio, which is a non-profit media organization. Join them as they discuss the challenges of brands taking stands on social issues, the role of brands in supporting underrepresented groups, and the impact of technology on marketing. They emphasise the importance of staying connected and relevant to consumers and adapting to new tools and technologies. Don’t miss out on this insightful conversation to stay ahead in the dynamic landscape of marketing!

Here are some key talking points from the episode:

The challenges and importance of brands taking stands on social issues
The role of brands in serving and supporting underrepresented groups
Balancing core audience values and broader social responsibility
The impact of technology on marketing, including AI
Understanding consumer behaviour and avoiding getting stuck in a bubble
The evolving role of CMOs and the need for continuous learning
The importance of flexibility in adopting emerging tools and technologies

Michael is an accomplished executive and recognised thought leader in brand marketing, content development and production, OTT digital streaming, and podcasting. He is highly regarded for providing strategic vision and inspirational and collaborative leadership in the development and launch of media content while continually leveraging the new ways people consume content.

As the Chief Marketing Officer at NPR, he leads the organisation’s brand marketing, audience growth, and consumer product initiatives. He has introduced several impactful and award-winning campaigns for NPR Podcasts (“More Voices, All Ears”) and NPR Brand (“What You Hear Changes Everything”) that increased brand awareness, familiarity, and engagement among younger and more diverse audiences.

Michael has over 30 years of experience in entertainment, brand marketing, content, digital, and revenue-generating brand extensions. He has also led marketing teams at companies like Scripps Network Interactive and Food Network.

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In this episode of Time For a Reset: The Marketing Podcast with Global Brand Leaders, host Paul Frampton connects with a range of industry experts at Cannes Lions Festival 2024, including Lars Silberbauer, Philippa Tilley, Jerry Daykin, Fiona Davis, and Stephani Estes. Join them as they discuss the growing concern around digital overconsumption and the need for more balanced experiences with technology, sustainability in marketing, and the democratisation of tools like AI. They also explore the role of marketing in driving growth and creating value, emphasising the importance of creativity that drives results and the need for marketers to focus on metrics that demonstrate business impact.

Here are some key talking points from the episode:

Worries over digital overconsumption
Sustainability in marketing, including the relaunch of old phones
Why the democratisation of tools like AI will help smaller companies succeed
The need to move beyond the deprecation of cookies
Accurate measurement practices in marketing

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Welcome to Time for a Reset: The Marketing Podcast with Global Leaders, where we sit down with top marketing leaders representing the biggest and most beloved brands. From understanding shifting consumer behavior to recognizing the increasing importance of marketing in driving business growth, our podcast delves deep into the strategies and insights that are shaping the future of marketing.

In this special episode, we look at what different senior marketers would like to RESET in marketing. From the dynamic intersection of purpose and profit to the transformative power of marketing in today’s digital landscape, this episode blends the art of brand purpose with the science of business-centric strategies. We’ll dissect the complexities of marketing jargon, advocate for simplicity, and discuss the evolving role of marketing in fostering customer well-being and long-lasting relationships.

Join us as we also address the creative reset needed to enhance storytelling, the saturation of media in consumer spaces, and the critical need for accurate cross-channel measurement. Stay tuned for an insightful episode that promises to reshape your vision of the Future of Marketing.

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Ben Carter, Global Chief Customer and Marketing Officer at Carwow, unpacks the value of cross-channel measurement, data-driven decision-making, TV advertising, content marketing, the role of social media and organic reach. Ben also shares his experience at Carwow and the opportunities presented by the digital transformation of the car market. We also cover the importance of local knowledge, the role of AI in marketing, and the attributes of the future CMO.

“The changes that have been made by Google and Apple are both challenging and beneficial. They're challenging because they make it harder to understand what's happening in your marketing, but they're beneficial because they force us to get better.” Ben Carter

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Nick King, Global Practice Lead at CvE Consultancy, connects with Ben Carter, Global Chief Customer and Marketing Officer at Carwow, a leading retailer of new and used cars.

Join them as they discuss:

Ben’s marketing reset: The importance of cross-channel measurement in marketing in the face of the cookies' demise
Scaling challenges for startups and small companies and the importance of a granular view of marketing performance
The impact of changes made by Google and Apple on marketing strategies
Data-driven decisions and understanding the full funnel effect of marketing channels
Measuring Marketing performance with attribution models and customer surveys
The importance of content marketing and the use of social media channels
The role of AI in marketing
A look at the toolkit of tomorrow’s CMO

At Carwow, Ben is tasked with revolutionising how consumers buy and sell cars. Prior to joining Carwow in October 2022, he worked in executive marketing roles for several of the UK’s biggest digital businesses, including Purplebricks, Just Eat, and Betfair, to drive growth, build their brands, and accelerate their digital transformation. He is also Chair of the Lily Foundation, a charity dedicated to raising awareness and finding a cure for mitochondrial disease, and the Director of Women in Football.

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Our guest Caroline Harrison, Director and Head of Digital Marketing at HSBC UK. shares her views on:

Caroline’s marketing reset: Simplify marketing jargon for more effective communication
Pivoting marketing from a cost centre to a revenue engine
Prioritising tasks for greater efficiency and effectiveness
The relationship between performance and brand marketing
The role of measurement and attribution in driving informed decisions
Right housing: The fine balance between in-house and outsourced marketing activities

People who know Caroline professionally use brave, disruptive, dedicated, and passionate to describe her. She is fearless in asking the right questions and challenging the status quo. As a consummate digital marketer, she ensures that tangible and measurable results underpin digital performance.

Caroline provides authentic leadership and creates an environment of openness and trust. Her knowledge of digital marketing enables her to support both the vision and the day-to-day details. However, her passion for innovation and driving change is particularly inspiring. Caroline’s 20+ year career in digital marketing cuts across global brands like American Express, Barclays Bank, and HSBC UK.

The full transcript is available here.

You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.

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In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton, Global President at CvE Consultancy, connects with Aparna Sundaresh, Global VP of Transformation at Unilever and Member of the Supervisory Board at Enviu.

You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.

Join them as they discuss:

Aparna’s marketing reset wish: Aligning purpose and profit in marketing
The need for brands to build authenticity, consistency, and commitment to their purpose to establish trust and credibility with consumers.
The role of marketing technology and data in building e-commerce capabilities
A shift in the buyer-seller relationship between CPGs and retailers and the role of retail media
An industry shift toward data-driven decision-making
Connecting upper and lower funnel activities to better understand data attribution

Aparna describes herself as a global citizen and C-Suite executive leader who believes that business can be a force for good. Her career is defined by creation and transformation while driving a commercial edge. She enjoys building brands, driving digital transformation, forging partnerships, and pioneering innovation. She has held C-suite positions at global and legacy brands like Unilever and Lipton.

The full transcript is available here.

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In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton - Global President at CvE Consultancy, sits down with Nic Travis, Head of Digital Marketing at Lloyds Banking Group.

You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.

Join them as they discuss:

Nic’s marketing reset wish: A focus on measurement
Building a robust measurement framework
Nic’s secret sauce for scaling and motivating online teams
The intersection of brand and performance marketing
The evolving role of CMOs
Driving personal growth with an endless loop of adaptability and staying curious

Nic brings 20 years of experience across a broad spectrum of e-commerce areas, including marketing, data privacy, web design/development, UX, CRO, and analytics. He has a proven track record of delivering growth and works as Head of Digital Marketing at Lloyds Banking Group, the UK’s largest retail bank.

His role includes managing an agency and client hybrid team and supporting the effective delivery of a substantial marketing budget. Nic is tasked with delivering a cross-channel, multi-year digital marketing transformation covering Measurement, Adtech, Martech, Data Consent / Privacy, and Channel Optimisation. His previous roles include Head of Digital at MBNA and User Experience Manager at Claire’s Accessories.

The full transcript is available here.

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In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton - Global President at CvE Consultancy, interviews Francisco Bram, VP of Marketing and Customer Insights at Albertsons Companies.

You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.

Join them as they discuss:

The shift from revenue-centric focused marketing to one that enriches customers' lives
Balancing profit and purpose: prioritising customer well-being
The role of marketing in brand storytelling and community connection
The importance of data-driven marketing in measuring impact and driving decision-making
The importance of contextually relevant advertising: bringing product marketing mindset to retail
Evolution of the CMO role toward data-driven decisions, managerial influence, and personal growth.

Francisco Bram is Vice President of Marketing and Customer Insights for Albertsons Companies. Francisco believes marketing should play a role in leading the discussion internally around prioritising customer well-being and leads the development and launch of “Sincerely Health”, a digital platform which has already netted over one million customers.

Francisco has over fifteen years of experience growing brands, products, and customers across tech, health, and retail. Throughout his career, more than $5B in topline revenue has been directly attributed to his marketing efforts.

Francisco has been recognized twice as a top 100 product marketing influencer and three times as a top product marketing mentor. With a growth mindset that allows him to innovate, take risks, and push boundaries to achieve breakthrough results, Francisco believes that the only constant in life is change.

The full transcript is available here.

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In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton - Global President at CvE Consultancy, sits down with Lars Silberbauer, CMO of HMD Global, the holding company for Nokia Phones.

You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.

Join them as they discuss:

HMD Global: Using innovative tech to bring Nokia back to life
The role of sustainability in product development
Integrating brand and performance marketing with measurement models
Accelerating ideation and product development with AI
Tomorrow’s multidisciplinary CMO: Skilled in AI and culturally aware
Yes, but is it relevant today? Questioning past practices in marketing

Lars Silberbauer is considered one of the world’s leading thought leaders for all things marketing, digital, and social. His CV is jam-packed with leading digital marketing roles at global and legacy brands. Currently, he is the Chief Marketing Officer at HMD Global and Nokia Phones. Lars has also been the Global Head of Brand, Marketing, and Digital at the Olympics (IOC), the Senior Vice President of Viacom, a digital studio branch of MTV, and the Senior Global Director of Digital at The LEGO Group.

The full transcript is available here.

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In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Nick King, Global Practices Lead at CvE, sits down with Jasmine Dawson, Senior Vice President of Digital Consumer Engagement at BBC Studios, a commercial subsidiary of the BBC that creates, produces, broadcasts, finances, and sells content around the world.

They discuss the importance of storytelling in the digital market, and Jasmine shares her experiences and insights on customising content strategies for each audience segment and platform. She highlights how taking calculated and calibrated risks can yield unexpected wins that accelerate your career growth. They further explore how BBC Studios has stayed relevant in the UK and US markets and explore the integration of marketing and content strategy.

You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.

Join them as they discuss:

Winning by customising content for the medium and audience
How a legacy production company creates viral content on TikTok and Snapchat
The role of an open and inclusive culture in fostering innovation
Aligning decision-making with data and creative instincts
Advice for young professionals

Jasmine Dawson, Senior Vice President of Digital Consumer Engagement at BBC Studios, is an award-winning digital specialist with over fifteen years of experience in London and New York, both in-house and agency side, working with blue chip brands such as The New York Times, Hulu, and BT. She has substantial experience driving digital transformation and developing brands' digital footprint, focusing on relevance, reach, and revenues.

The full transcript is available here.

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In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Nick King, Global Practices Lead at CvE, sits down with Tom Langley, Head of Personalisation and Retail Media at John Lewis Partnership. The John Lewis Partnership is the UK’s largest employee-owned business and the parent company of two legacy brands - John Lewis and Waitrose. For over 90 years, the Partnership has operated as a force for good with the core objective of developing fair and sustainable relationship with all stakeholders, including customers, suppliers, and communities.

The engaging discussion covers Tom's role in creating new data-led customer propositions and capabilities for the group's brands and the need to press the reset button to prioritise marketing and brand building in retail organisations. Tom also highlights the importance of data and technology in personalisation efforts and how it can simplify the marketers' job by automating routine tasks. The conversation also covers privacy and data protection and the Partnership’s sustainability drive.

You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.

Join them as they discuss:

The role of marketing and brand building at the the board level of retail companies
How invested are senior marketers with the technology stack
Using AI and ML-driven data science to deliver value exchanges
Walking the thin line between personalisation and customer data privacy
A beyond the horizon look into the role of retail media
Overcoming the challenge of measuring the ROI of retail media
Sustainability as a part of the Partnership’s DNA
Advice for young marketing professionals

As Head of Personalisation and Retail Media at the Partnership, Tom’s role focuses on evolving and scaling the retail media services of the brand for the benefit of its customers, advertisers and the Partnership. Prior to joining the Partnership, Tom spent 15 years at Dunnhumby, working with Tesco and other retailers around the world to design and build their retail media businesses. Tom is a passionate and energetic business leader with extensive experience in digital marketing and E-Commerce at Retail and FMCG brands. He is adept at dealing with complex and innovative data sources and using customer data science to understand and improve shopper experience.

The full transcript is available here.

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In this special episode of Time For a Reset: The Marketing Podcast, we celebrate our third anniversary by revisiting a selection of the best conversations with ten of our global leader guests. This episode is packed with insights from the fast-evolving marketing world, including aligning marketing strategies with the C-Suite and the benefits of making data-driven decisions. If you want to know more about how marketing leaders are changing the game or how you can uplevel your marketing strategies, make sure to tune in!

Featuring:

Amy Weisenbach, Senior Vice President, Head of Marketing at The New York Times
Seb Bardin, the In-Store Experience Marketing Lead at Coca-Cola
Jordan Liebman, Vice President, Global Brand Marketing & Demand Generation at BlueJeans by Verizon
Lex Bradshaw-Zanger, Chief Marketing & Digital Officer at L’Oréal, South Asia Pacific, Middle East & North Africa Region
Adam Wright, Head of Digital at Beiersdorf
Jack Hinchliffe, former Chief Marketing Officer at KFC
Jesh Sukhwani, Global In-Housing Media, Ad-Tech & Data COE Director at Lenovo
Jason Carter, Global Transformation Director at Reckitt
Olya Dyachuk, Data-Driven Media Director at The HEINEKEN Company
Rory Sutherland, Industry legend and Vice Chairman at Ogilvy UK

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On the latest episode of Time For a Reset: The Marketing Podcast with Global Leaders, host Paul Frampton - Global President at CvE Consultancy, is joined by Jason Carter, Global Transformation Director at Reckitt, a renowned global and legacy CPG brand. in the consumer packaged goods industry (CPG).

The discussion pivots around the evolution of marketing in the CPG space, with Jason sharing insights across different critical topics and marketing touchpoints, including his Reset on the importance of integrating media and creative teams with the brand at the core, the challenges of aligning vertical specialists with strategy formulators, and why marketing needs a seat at the board head of the table to drive true business growth and transformation. Jason also touches on Reckitt’s current views on marketing in-housing and the importance of a strategic plan which defines a hybrid model where agencies and partners play a key role.

Join us as we discuss:

The challenges of building an integrated marketing roadmap
Aligning brand strategy with vertical specialists
Why marketing needs a seat at the head of the table
Marketing in-housing and the importance of a hybrid model

Jason has over 30 years of leadership experience that stretches from agencies like Universal McCann and Zenith to global brands like Reckitt. He is an entrepreneurial and passionate media executive with a track record of launching and scaling digital capabilities across markets and building motivated and collaborative teams that deliver innovative digital marketing.

Jason is also the founder of cartR Advisory, a platform that helps advertisers, agencies, publishers, tech players, and investors design, develop, and deploy growth strategies.

Enjoy this episode!

In this episode of the Time for a Reset podcast, Paul sits down with Seb Bardin, the In-Store Experience Marketing Lead at Coca-Cola. We discuss the direct-to-consumer (D2C) space, the importance of first-party data, the traditional world of shopper marketing, and the integration of the physical and digital shopping experience. Seb highlights the importance of continuous learning and having a growth mindset to stay future-relevant.

Join us as we:

Discuss the need to develop a business mindset
Examine the value of effective communication between teams
Examine the rise of DTC and the opportunities it presents
Evaluate the shift from specialisation to integration in marketing
Assess the importance of a strong data strategy

Seb has over 16 years of digital marketing leadership experience at global brands like Shell, Sony, Unilever, and Coca-Cola. He is an expert in developing and executing digital, e-commerce, and media strategies. Seb prides himself on his ability to help businesses grow and to drive value for consumers using an integrated end-to-end marketing approach and digital transformation throughout the funnel.

In this episode of the Time for a Reset podcast, Nick King sits down with Olya Dyachuk, Data-Driven Media Director at Heineken. We discuss the importance of sustainability and diversity in marketing, the role of data and technology in media planning, and the need for marketers to prioritise people and consumers. Olya shares how Heineken is leading the charge in responsible media while inspiring brand teams to do more in these areas.

Join us as we:

Discuss aligning creativity with data to drive marketing results
Look at how ROI and a focus on KPIs elevate marketing to the boardroom at Heineken
Examine the need to drive sustainability and diversity in media management
Evaluate the impact of brand equity and positioning on business results
Give advice for young marketing professionals

Olya has over 15 years of marketing leadership experience at global brands like Coca-Cola, McDonald's, Bacardi, and Heineken. She is an expert in Global Marketing, Digital, Data and Technology. Olya is a leader, creative thinker, change-maker, problem solver, and a passionate believer in inclusive and sustainable marketing. Olya is the winner of 'Media Leader 2023' in the Advertiser category.

In this episode of the Time for a Reset podcast, Rob sits down with Stuart Colman, Founder of Colman Media, Data, and Technology, to discuss the current state of the TCF (Transparency and Consent Framework) and potential areas for improvement, such as clarifying responsibilities and simplifying the process for consumers. He further discusses clean rooms and their potential benefits and challenges, including the need for interoperability and the high entry point for small businesses. He then moves the conversation to the world of AI and its impact on advertising and marketing.

Join them as they:

Discuss the challenges and impacts of TCF on the marketing industry
Address privacy concerns and data sharing with clean rooms
Explore the potential future development of clean rooms
Highlight the universal ID approach to replacing third-party cookies
Examine the implications of AI in the Advertising and Marketing industry

Stuart Colman is the founder of Colman Media, Data and Technology, a technology consultancy. Stuart is committed to providing expertise on digital advertising, market-entry, data usage, and go-to-market strategies, to name a few. He is known for his exceptional competence in managing sales teams and revenue flows, harnessing safe data assets while being customer-centric.

If you enjoyed this episode, make sure to subscribe, rate and review us on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.

In this episode of the Time for a Reset podcast, Rob sits down with Stuart Colman, Founder of Colman Media, Data, and Technology, to discuss the need for a reset in marketing data. The demise of the third-party cookie has changed the fundamentals of advertising, and businesses need to embrace new technologies and ways of working to transform their operations. He further discusses the impact of recent changes in the digital advertising industry, the importance of first-party identity, and the role of publishers in the industry, and concludes by speculating on the factors that may influence Google's decision to remove third-party cookies.

Join them as they:

Discuss the transformation of third-party cookies in marketing over the years
Elaborate on the impact of cookie limitations on Apple products
Highlight the effect of third-party cookies' demise on publishers
Find out how Google's decision to remove third-party cookies will affect the marketing sector

Stuart Colman is the Founder of Colman Media, Data and Technology, a technology consultancy. Stuart is committed to providing expertise on digital advertising, market-entry, data usage, and go-to-market strategies, to name a few. He is known for his exceptional competence in managing sales teams and revenue flows, harnessing safe data assets while being customer-centric.

If you enjoyed this episode, make sure to subscribe, rate and review us on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.

The full transcript is available here.

In this episode of the Time for a Reset podcast, Nick King sits down with Jesh Sukhwani, Global in-housing Media & COE Director at Lenovo, a world-class IT service and consulting firm. Jesh elaborates on the importance of diversity and inclusion in marketing. He further delves into Lenovo's marketing transformation and the collaborative approach needed to future-proof the business in the digital industry. They emphasise prioritising the consumer, building trust, and exchanging value between advertising and content.

Join them as they discuss:

The approach and philosophy of digital marketing
The importance of understanding data collection and user privacy to future-proof the business
Tactics to build customers' trust
Transformation processes for marketing

Jesh Sukhwani, Global in-housing Media & COE Director at Lenovo, is a more than fifteen-year expert in the marketing and media space. He has a track record of company building and growth through excellence in strategy and execution. He also has significant experience in internal and external teams to "connect the dots" between clients, agencies, partners and platforms, across media, data, and technology in a highly fragmented and complex digital marketplace.

In this episode of the Time for a Reset podcast, Paul Frampton is joined by Amy Weisenbach, SVP and Head of Marketing at The New York Times. The conversation cuts across multiple marketing touchpoints, including NYT pivoting to a paid subscription model, the role of marketing in driving business growth and building brand value, and marketing strategies in a headwind environment. Amy also touches on the hot topic of marketing’s role in ensuring identity and data privacy and offers valuable advice for young marketing professionals.

You can also get an excellent overview of the main highlights and discussion points by reading ourblog piece of the episode.

Join them as they:

Discuss how marketing must use every touchpoint to build brand value and drive growth
Talk about marketing strategies in a headwind business environment
Examine the intersection of marketing, technology, identity, and privacy
The importance of marketing internally within an organization
Share valuable advice for upcoming marketing professionals

Amy Weisenbach is the SVP and Head of Marketing at The New York Times. Amy and her team are responsible for all consumer marketing, including campaigns for The New York Times News, Games, Cooking, Wirecutter, Audio, and the All Access bundle. Previously Amy led marketing for Wilson Sporting Goods, the world’s leading manufacturer of sports equipment and has also spent six years as a marketing leader at Unilever. She attended Harvard Business School and was previously voted in the top 50 CMOs in America by Campaign.

The full transcript is available here.

In this episode of the Time for a Reset podcast, Fiona Davis sits down with Jordan Liebman, VP of Global Demand Generation & Brand Marketing at Blue Jeans by Verizon, for a deep dive into the marketing challenges in the B2B space and how marketers can become growth drivers within an organisation. Jordan articulates the importance of brand marketing and teaching a test-and-learn culture in marketing organisations. Jordan also shares valuable tips for upcoming marketing professionals and shares his vision for the future of B2B marketing over the next five years.

You can also get an excellent overview of the main highlights and discussion points by reading ourblog piece of the episode.

Join them as they:

Discuss the challenge of aligning the long-term benefits of brand marketing with short-term goals
Explain how to inculcate a test-and-learn culture
Share advice for marketing leaders of tomorrow
Discuss how marketing can be a growth engine for companies across industries

Jordan Leibman is the VP of Global Demand Generation & Brand Marketing at Blue Jeans by Verizon. He is a result-driven leader and creative problem-solver known for delivering strong financial results. Jordan is an articulate communicator with a high ability to collaborate and drive advocacy across enterprises, and he is talented at coaching teams to provide consistent strategic, business, and cultural impact. Jordan developed his passion for global brands early in his career. Following leadership roles at Grey and executive positions at Publicis and BBDO, he joined Verizon. He has led disruptive marketing innovation across the B2C and B2B verticals for over eight years.

The full transcript is available here.

In this episode of the Time for a Reset podcast, Paul Frampton sits down with Gavin Sheppard, CEO at Pinwheel, a consultancy in the sustainability space that delivers corporate environmental and conservation actions for a positive impact on both the planet and brands. Gavin explains the meaning of sustainability and why companies must need to better understand not only what it implies, but increase and realign their sustainability spend to make both short-term and long-term impacts. He also touches on how companies can communicate their efforts and achievements more effectively to consumers.

Join them as they:

Discuss why businesses need to focus on sustainability
Shed light on the definition of sustainability
Share ideas on the roadmap of its implementation at companies
Examine the need for companies to communicate more effectively with the consumer

Gavin Sheppard, CEO at Pinwheel, is a twenty-year veteran in the marketing and sustainability space. He co-founded Pinwheel along with former UK home secretary Amber Rudd and ad entrepreneur Rupert Howell. He has over a decades worth of board-level experience across the full commercial and marketing mix. He has built and led high-performance teams that understand, reach and influence audiences. He also has significant experience in establishing or reengineering disruptive new businesses.

In this episode of the Time for a Reset podcast, Paul Frampton sits down with Marc Caulfield, Founder of Marc Caulfield Ltd., for a free-flowing discussion that pivots around looking at life through a mental health lens. Marc also shares how showing vulnerability and authenticity are signs of good leadership. He shares his insight on avenues to explore and people to talk to when experiencing mental health issues.

Join them as they:

Discuss the importance of shedding the imposter syndrome
Share ideas on how true collaboration plays out
Look at the dynamics of high performance in an enabling environment
Examine avenues that someone suffering from mental wellness issues can explore

You can also get an excellent overview of the main highlights and discussion points by reading ourblog piece of the episode.

Marc Caulfield is the Founder of Marc Caulfield Ltd, a consultancy that helps businesses look at employee performance through the lens of their mental well-being. He is passionate about bringing positive change to employee wellness and shows how it can improve staff well-being and have a measurable effect on the company’s bottom line. He is also the Ambassador for the Big Youth Group, an organisation empowering young people to succeed.

If you enjoyed this episode, make sure to subscribe, rate, and review us on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.

In this episode of the Time for a Reset podcast, Paul Frampton sits down with Aidaly Sosa, Head of Marketing U.S. at Tony’s Chocolonely**, for an in-depth discussion on how mission-led companies use marketing to spread a consistent message that aligns with company values and resonates with the customer. Aidaly also explains how profit and purpose are two sides of the same coin and are not mutually exclusive. Customer awareness drives more companies to identify their North Star and align all business activities to their core purpose.

Join them as they:**

Discuss the DNA makeup at mission-led companies
Share how your product can narrate your brand story
Examine the need for coherent messaging to create awareness of the brand mission
Shed light on the profit vs purpose dichotomy

Aidaly Sosa, the Head of Marketing U.S. at Tony’s Chocolonely, was born and raised in Curaçao with an innate curiosity and love for travel. Her adventurous spirit brought her to Amsterdam, where she studied and graduated with a degree in International Business. She has a 10-year career in the fashion industry, where she honed her product messaging and brand communication skills. Her passion for sustainability and social impact is tailor-made for her role at Tony’s, and Aidaly has played a crucial role in launching Tony’s in big box retailers like Target. She has also created successful partnerships with beloved brands like Ben & Jerry’s and championed Tony’s civic engagement campaign, ‘Make Your Voice Heard’.

In this episode of the Time for a Reset podcast - Inside Marketing Transformation, Athar sits down with Adam Wright, Head of Digital at Beiersdorf, to discuss how a reset and transformation at global enterprises is a calibrated and step-by-step process rather than a big-bang change. Adam also shares insights on how to drive buy-in to change and build trust across the organisation. They also discuss some common barriers to change and how to overcome them.

In this episode of our podcast, Paul sits down with Lou Bennett, the Marketing Director at Benefit Cosmetics. Lou has a wealth of experience in the retail sector and is passionate about breaking down silos in the industry.

Together, they delve into the importance of perspective in marketing and how Lou and her team at Benefit Cosmetics spend time in retail stores to get a real-life understanding of customer behaviour and experience. They also discuss the changing landscape of the beauty industry and how e-commerce has affected how Benefit Cosmetics approaches its go-to-market strategy in the post-pandemic era.

Tune in to hear about the importance of cross-functional collaboration in creating a seamless customer experience, the role of data and technology in driving customer engagement, and how Benefit Cosmetics is leading the way in this space.

In this episode of Time for a Reset, host Paul Frampton is joined by Munnawar Chisty, Marketing Director and Global Category Director for Beauty at No 7. She comes from a background of several senior management roles, leading many marketing teams at Johnson&Johnson, GSK and delivered growth for international and UK brands. Munnawar shares her thoughts on the marketing industry's approach to diversity and inclusion (DE&I), how we can do this authentically and how brands can create a more personalised customer experience.

Munnawar believes that diversity and inclusion should be central to a brand's core strategy and should be considered from an end-to-end perspective, including product development, range architecture, communications, and customer experiences. Munnawar also emphasises the importance of having a diverse group at the table when making decisions and reaching out to external consultants for guidance.

Don't miss this opportunity to learn from one of the leading voices in the industry and discover how to revolutionise your brand's approach to diversity and inclusion, and a personalised customer experience that will set your brand apart.

In this episode of the podcast, we are thrilled to welcome Lysa Hardy, Group CMO and Managing Director of Direct to Consumer UK at Hotel Chocolat, to share her wealth of experience and insights on the ever-evolving landscape of marketing technology. With a distinguished career spanning multiple C-level roles across a range of renowned brands including T-Mobile, RAC, and Holland & Barrett, Lysa is a true industry veteran.

As marketers, it can be all too easy to get caught up in the latest fads and trends in technology, but Lysa reminds us of the fundamental core principles of marketing that have remained unchanged. She expertly navigates the complex world of technology, offering valuable insights on how to manage it as a CMO and how to effectively communicate with the board, shareholders, and investors.

Throughout the episode, Lysa reflects on her illustrious career and offers a unique perspective on the development of marketing over the years. On a more personal note, she candidly shares her experience balancing a demanding executive role with the demands of family life as a mother of four, and the launch of her own skincare company. Lysa emphasizes the importance of setting boundaries and the value of quality time with loved ones.

Tune in to the end of the episode, where Lysa provides actionable advice to all marketers and offers an exclusive glimpse into the mind of a seasoned industry leader. Don't miss this chance to gain valuable insights and inspiration from one of the most respected voices in the marketing world.

In this episode, Paul sits down with Rob Volpe, CEO of Ignite 360 and author of "Let's Talk About That: Solving the Empathy Crisis One Conversation at a Time”.

Paul and Rob discuss the impact of empathy in marketing. Rob demystifies empathy and reminds us of the enormous influence it can have in all aspects of marketing. It is something that we frequently overlook, from marketing teams to campaigns. There have been several disasters in the industry, such as the Kendall Jenner x Pepsi campaign, but also some winners, such as United Airlines' current empathetic campaign.

If we stop talking about data for a moment, there is huge gap in marketing for empathy. Rob gets Paul to reflect on his own definition of empathy and how this makes him a better leader. Rob discusses why so many leaders struggle with or avoid empathy, as well as how this harms organisations. There are many studies that prove the value of empathy when driving innovation as people feel important and safe. When it comes to brand and team transformations, empathy plays a huge part in success.

Empathy is required for collaboration, communication, decision-making, and negotiation. All of these abilities are required not only to become a better marketer, but also to become a better contributor, partner, employee, and other positions in life.

A great listen for everyone and every marketer!

In this episode, Paul talks to Jack Hinchliffe, CMO of KFC UK&I. Jack is a commercial leader with experience working across some of the world’s most loved food brands. He has been instrumental in driving change across access, food, communications and media to make KFC more relevant, more distinctive and easier to access.

Jack talks about the fight for customer data and loyalty that we’re increasingly seeing from brands. Over the last years we’ve seen the likes of Tesco shifting from a points based system to an immediate value exchange. What are the ultimate strategic drivers? He questions the belief that capturing data and gaining customer loyalty can be delivered simultaneously through the same mechanism.

Listen to hear how KFC went from being ‘out of touch and irrelevant as a brand in culture’, to delivering the strongest share gains on record and awarded 2021 Brand of the Year by Marketing Week. He gives an insightful and balanced view on what it takes to evolve a brand through collaboration internally (marketing, operations and technology teams working symbiotically) as well as externally.

Stay tuned till the end where Jack shares his advice for all marketers from the perspective of a CMO. A must listen!

In this episode, Athar is joined by Helene Henderson, Senior Brand Experience Manager of General Mills. Helene has been at General Mills for 7 years, and in the food industry for the last decade. She has overseen organisational design changes within the marketing department to accelerate marketing transformation.

Helene challenges marketers to reframe the way we think about consumers. Helene’s background in sociology has allowed her to blend both marketing and culture together for this perspective. We are often using words like 'targets' to describe our consumers, instead, Helene believes this is damaging, and we should look at consumers as people in the context of their societies.

Helene discusses how she has handled marketing transformation at General Mills over the years. She reveals tried and tested different ways to get collective buy-in and insights into how success is measured, and what some of the biggest challenges were.

Listen now for an honest, compelling conversation about marketing transformation at a company existing for more than 150 years.

In this weeks episode, Athar is joined by Helen Owen, VP Marketing of Tribe. She is an established Fintech marketer having been in the evolving industry and profession for 15 years. Helen has extensive experience working as an independent marketing consultant for a variety of businesses, from small businesses to large multinationals and has a solid history in B2B marketing. She also serves as the European Women's Payments Network's Goodwill Ambassador.

Tribe is a three-year-old Fintech firm, and from the perspective of the VP of Marketing, we learn about marketing transformation from start-up to scale-up. We guarantee you can use these pearls of wisdom in any marketing professions, even if you're not from the Fintech sector.

Helen offers a 'contentious' marketing reset. "Digital is just a subset of channels of tactical delivery. It makes more sense to call it holistic or integrated marketing. I don’t believe in treating it separately”. This point of view addresses the problem of silos, which is usually a big hindrance to transformation.

Helen shares her experiences as an independent consultant, often observing the negative effects that silos may have on a business. Athar and Helen talk about the challenges marketing faces in taking the lead at the board table and the challenges of proving value as marketing is not always perceived as being crucial for business.

If you work in marketing, you know that one of the toughest challenges is continually demonstrating value and displaying those best use cases. Helen discusses the challenges she had in gaining visibility into the operational systems and funnel activity. She highlights how marketers can effectively tackle this challenge, and what has worked in her experience and Tribe.

Stay tuned till the end where Helen openly discusses how she is elevating marketing to the board table and hear her recommendations for fellow marketers.

In our first episode of Inside Marketing Transformation, Athar Naser is joined by Nathan Wadlow, Head of Digital at Virgin Wines.

“Life’s too short for boring wine!” Virgin Wines is one of the UK’s largest DTC wine retailer, with the aim of changing the way people buy wine in the UK, making it easy and accessible. They boast a portfolio of over 1,000 products and 180,000 active customers.

Nathan shares the impact of COVID-19 on Virgin Wines and the challenges they face even as an e-commerce business. We learn about what a successful team structure can look like, navigating through a rapidly changing macro-environment and other elements that helps accelerate transformation.

As a bonus - Nathan shares some wine recommendations!

In this weeks episode of Time For A Reset, we have special guests Rob Webster and Nick King!

Rob has been in digital marketing since 2001 as a career innovator, developing tech solutions and running digital campaigns for global brands. He has held leadership positions at both agency and ad-tech companies including MediaCom, Yahoo, Tacoda and Crimtan. Nick has over 20 years of experience within the media and marketing industry where he previously has held a variety of leadership roles within both publishers and ad-tech companies including Yahoo, News UK, and Future. In 2018, they founded Canton Marketing Solutions, a consultancy aimed at helping brands take control of their digital marketing activity. Today, they sit on CvE’s leadership team after being acquired by Goodway Group – (CvE’s parent company).

Nick and Rob speak to Paul about what they want to reset in marketing and reveal the reasons behind joining the CvE and Goodway family. The trio delve into some of the most pressing difficulties that CMOs confront, as well as how businesses can best leverage their partners. Nick and Rob discuss the issues surrounding in-housing and how to make the best decisions for your business. Today, there is a growing talent shortage; both Nick and Rob provide a unique perspective on how we as an industry can address this issue and train the future generation of marketers. Naturally, the conversation then turns to our present macroeconomic trends, and the trio emphasises how economic difficulties and the recession may really be beneficial to businesses.

Stay tuned till the end where Rob and Nick share what knowledge and skills they’re currently working on. They leave us with a great message for all marketers to takeaway.

In this episode, Paul is joined by Ellie Norman, an inspirational C-Suite Exec and former CMO of Formula 1. Ellie chooses to hit reset on the rise of short-term marketing strategies. She articulates the importance of finding the right balance between the short-term and long-term strategies in order to build brands while still delivering sales. Ellie offers a new perspective through an economic lens, explaining the inevitable up and downs of economic cycles. She also discusses how everything we knew about market trends have changed as a result of the pandemic. Take Netflix for example. Who would have thought a subscription streaming service would offer gaming elements on its platform? Ellie delves into this topic and offers insights from a marketing point of view. Ellie also shares her learnings throughout her career in marketing. She highlights the importance of relationships, empowerment, and the value creation zone. Listen to the end to hear Ellie’s insightful advice on how to build credibility as a marketer.

In this episode, Paul talks to Christine Fellows, Managing Director of NBC in the APAC region. She currently resides in Singapore and has spent most of her career in the Entertainment Industry, working at companies such as NBC, Comcast, and Turner. Christine has had many roles in tech businesses and currently sits on the board of an AI business. She is extremely passionate about gender equality and female empowerment and has started her own company, Nine by Nine, to address these issues across Asia.

Paul and Christine discuss the topic of equal opportunity and female leadership in the workplace. The world is experiencing backward progression in societal equality as a result of major macro-economic impacts especially during the pandemic. Christine’s curiosity in the topic led to her research project with Nine by Nine where they surveyed women in the work force to understand their expectations in gender pay. Listeners will be shocked by the percentage of women who felt that they have equality in regions where, statistically, there is a massive gender pay gap. In understanding these results, Christine also highlights cultural differences between the Global North and Global South. She also acknowledges that managerial positions are predominantly held by men while highlighting how they can be the drivers of change. Christine then offers her view on how we can ensure that men will tackle these issues and the importance of diversity in the workplace.

While institutionalised patriarchal culture is evident globally, there is still hope. Christine shares her thoughts on the power of Gen Z. Perhaps the future of diversity lies in the hands of the younger generation. This discussion with Christine has left Paul challenged into thinking what he can do to do more.

In this episode, Paul talks to Mark Evans, Managing Director, Marketing & Digital at Direct Line Group. He started his career at Mars and has led senior marketing departments at HSBC and 118-118. Mark is also a board member of The Marketing Society.

Mark and Paul discuss imposter syndrome and the philosophy of ‘radical candor’. He highlights the significance of getting the right balance in culture to allow people to talk and give feedback freely. Alluding to agency client relationships, Mark shares stories about client relationships and creating the best dynamic in order to consistently challenge him for a greater outcome. Marketers listening will hear first hand about the value of feedback and how to deliver in a positive, constructive way.

He shares many stories and experiences from Agile working, “methodology is secondary to the mindset”. There is little correlation between readiness of the technology versus the readiness of people when it comes to those practices.

In discussion around data driven marketing, Mark says there is too much emphasis on the technology rather than the customer outcomes. Mark highlights ways in which companies can work together with marketing to make the right investment decisions. He also shares his thoughts on role of marketing ascending to board level in 2022 and onwards.

We also learn more about Mark and his story and defining moments - from the point of graduation, his experiences from 10 years at Mars all the way to becoming a leader and helping people achieve their best.

In today’s episode, Paul is joined by Brandon Keenan, CMO of Ziglu, a new challenger crypto bank recently acquired by Robinhood. Brandon has a diversified background, having previously served as CMO of Antstream as well as working on the publisher side with networks such as CNN, Buzzfeed, and AOL.

Brandon begins the discussion by emphasising the complexities of marketing, frequently creating over complicated answers to poorly defined problems resulting in snake oil selling and a lack of transparency that is prevalent throughout the industry. He describes the challenges of discussing attribution at the board level in a culture where the "myth of digital marketing" persists - the notion that digital can always be measured for everything. He emphasises the necessity of trust and communication, particularly between the board and investors – hockey stick growth is never easy.

The quality of the consumer is the most critical factor in reaching and replicating the appropriate consumer. Brandon also discusses his thoughts on Facebook and Google, and what marketers should be cautious about. He talks through his insights on how to balance the marketing funnel and what Ziglu has done well in terms of branding and positioning. He reminds marketers and businesses that building a brand takes time. Brandon shares what he is like as a leader and the 'kite strings' strategy as he fosters a culture of truth and collaboration among his team. Finally, Brandon discusses his personal efforts to develop as a marketer.

In this episode, Paul is joined by Ritchie Mehta, CEO at the School of Marketing - an organisation that is changing the way marketing education is delivered to help up-skill and re-train individuals globally. He is a passionate advocate for helping young people from diverse and disadvantaged backgrounds get into the world of marketing.

Ritchie shares his own personal story of how in his early career he felt locked out and an imposter because he did not look the same or come from the same background as many of the people around him.

Ritchie candidly discusses his personal university experiences as well as the realities of his journey into entrepreneurship. Ritchie highlights the challenges that underprivileged students and anyone from disadvantaged backgrounds face when attempting to enter the marketing field, including unfair recruitment processes and poor company cultures, and he offers advice on what we can do individually and as businesses to help alleviate those challenges.

Ritchie also puts a stark spotlight on the fact that 90 percent of us will need retraining by 2030 (Source:CBI), and yet few businesses are taking advantage of the opportunities available. Are you leveraging the apprenticeship levy? Not only does it help young people, but also helps businesses up-skill and grow.

This is episode is hard hitting and will prompt you to re-consider whether you are doing all you can to build an inclusive workforce and consistently up-skill your talent. You won't regret tuning in...

In this episode, Paul is joined by CDMO of L’Oreal, Lex Bradshaw-Zanger.

“Marketing hasn’t changed, but marketers have to change.” with so much noise around digital, marketers face difficulty around understanding what digital means in our current ecosystem. Lex discusses what transformation means to L'Oreal, and how matrix structures enabled digital to be embedded across the board without creating silos.

Being a more traditional company, how did L’Oreal gain so much success in the last few years? As businesses become increasingly more remote, companies face difficulties in embracing failure, how can leaders create learning cultures that foster innovation? Lex highlights what L'Oreal does differently to stay competitive and agile as a large corporation.

Lex shares his opinions on the hot topics of web3, the Metaverse, and where he sees this going in the future. He also shares his passion for bridging the non-profit and commercial worlds. As a member of one of the Children's Society's board, the primary goal is to reverse the decline in children's well-being. Lex encourages leaders to consider how they can make an impact, he shares one initiative that brings together CMOs to address these issues.

Lastly, Lex gives honest advice to his younger self and other motivated marketers. “There’s no miracle plan or innate skillset”, but he shares what he believes are the key ingredients for success.

In this episode, Paul talks to Tushar Kaul, CMO of Bella & Duke, a leading UK pet food subscription company. Tushar began his career in the Scottish government, he ran the Campbells Prime Meat e-commerce team before joining the founders of Bella & Duke as CMO.

Everyone has an opinion about marketing, but not everyone is so willing to self-reflect on what marketing doesn’t always get right. Tushar shares how he seeks to control the narrative by educating colleagues in the C-suite and the importance of honesty in order to build trust and commitment to marketing as an investment.

Many marketers are confronted with the same dilemma and burden of proving ROI. Can we meticulously account for every single pound spent? No. Can we build a system to win trust in marketing? Yes. Tushar talks to use about how he has taken his finance team on a journey to see the causation and correlation of marketing on the bottom line.

Tushar highlights the importance of customer data in determining where growth opportunities exist. It’s difficult to grow a business without having the CMO or MD at the table to provide this consumer insight, which is also key for digital born DTC company.

Lastly, Tushar shares what he is personally working on and how others can also build a better relationship with the board and equally with other marketers.

Time For a Reset is back! In this episode, Paul chats to Rory Sutherland.

Rory is an industry legend having been at Ogilvy for 35 years, one of the early pioneers of behavioural science in marketing, author of Alchemy: ‘The Magic of Original Thinking”, and a regular Ted Global and marketing conference circuit speaker.

In this bumper episode, Rory and Paul cover everything from the role of marketing at the board table through to the behavioural science of transport and Rory’s view of the metaverse. Rory reminds us that marketing is a vast discipline that is in danger of being side-lined as the ‘colouring-in’ department within business.

He shares a fascinating view of why the obsessive focus on shareholder interest is counterproductive to driving growth. Rory encourages leaders to broaden their perception of where marketing and innovation play a role and reminds us that marketing is everything that a finance director despises –probabilistic, experimental, and tough to quantify.

Paul and Rory also discuss how corporate culture can stifle innovation, the origin of corporate conventional 'norms' and how to navigate around this. Lastly, Rory talks about his new venture, the MAD//Masters course brought to you by Rory and the makers of MadFest, designed to help marketers upskill and adapt in this ever-changing marketing landscape.

In this episode, Paul chats with Matt Bushby, Marketing Director at JustEat. Matt has vast experience as a marketer in a digital world. For a company like Just Eat, digital transformation is not as important when the entire business is already digital. Nonetheless, Matt comprehends how digital businesses can take the road of attribution and not invest in their brand. Matt describes why the right KPIs must be in place when brand awareness activity is running so that marketing can show the impact these tactics have. All of that comes before a client considers downloading the app, which also comes before the order is placed in JustEat. As a result, JustEat is much more than a digital business doing performance marketing, but it is a more mature brand that recognises the value of investing in the long term and has understood how that drives new customers, repeat customers, and Customer Lifetime Value. Matt also explains the importance of incrementality and the fact that a brand will never reach a perfect measurement model. From his experience, Matt argues how there’s never a right answer from econometrics, digital attribution, or running an incrementality study. He knows the value of understanding these practices to later piece everything together. It’s a science and art too.

A year on from TFAR Episode 5 about the ISBA Programmatic Report we decided to regroup and discuss what has changed in the programmatic landscape, since this ground breaking report. Paul chairs a panel of industry experts including Steve Chester Director of Media at ISBA , Oliver Whitten Chief Operating Officer at AdForm, Allison Thorburn Digital Accelerator lead from BT. They highlight how auditing has improved, what’s new in terms of supply chain optimisation, the evolution in to new channels and of course the identity dilemma. This fascinating discussion hones in on how the industry needs to grow up to align with advertiser expectation and how the industry can avoid a scenario where consumer tracking is even more invasive than with 3rd party cookies. Last but not least, Paul asks his guests to share one key area that brands can focus on to prepare for a bright but more complex and fragmented future. It’s an insight packed episode!

In this episode, Paul chats to Cheryl Calverley, who last year was promoted from CMO at EveSleep to CEO (whilst retaining the CMO position). Cheryl has a strong background in business transformation having spent more than 15 years in marketing roles in companies like Unilever and AA and shares how her board level roles at the AA and EveSleep meant she was well versed in commercial, preparing her well for the elevation to CEO. Cheryl articulates beautifully how no business is entirely driven by one factor but are instead complex ecosystems, and why it is key to look at the whole mix and the intricacies of the market and the consumer and how they interact. Cheryl candidly shares how EveSleep came to a cross roads with more competition which led to marketing spend being paused and a questioning of everything from product to price and customer experience . She also tells listeners how competition is healthy in order to grow a new category and why it is better to be second in market. Lastly, the CEO of EveSleep shares why data is a huge differentiator in identifying where to be more effective, not just efficient. Lastly, as she looks forward, Cheryl tell us how experiential ecommerce and content marketing will increasingly come in to play as Eve Sleep looks to broaden in to a wellness brand.

In this episode, Paul chats to Jada Balster, Head of International Marketing for Workfront, an Adobe company. Jada shares the shocking statistic that marketers only get to spend 19% of their time on real marketing because of what she calls “busy work.” This and the fact that 62% of employees in marketing teams feel unappreciated has led Jada to hot house strategic goals that cascade to her team and setting her team stretch “visible” projects to engage them. Jada also shares how covid has led to her and many marketers focusing more on their own development and digital up-skilling. Jada tells us that her team at Adobe felt empowered to break free of tried and tested strategies and lean more heavily in to digital experimentation. She also refreshingly highlights the importance of marketing teams putting as much effort in to retention and adoption as they do acquisition.

In this episode, Paul chats with Jasper Martins, CMO of Pension Bee, which recently announced its IPO with an estimated valuation of £350m. Jasper chooses to hit reset on how VC’s and other investors approach marketing. Jasper talks eloquently about the VC obsession with quick, short term results and how to gain buy-in for investing in brand as well as performance marketing. Jasper brings a really interesting perspective given he started life as a digital marketer involved with website build and SEO and now spends 2/3rds of his budget on brand for what is still an early stage company. Jasper shares some of his secret sauce including only hiring marketers that know HTML and applying a performance mindset to all media channels including TV and OOH. The way Jasper talks about building brand personality and the value that investing in brand delivers in terms of net new customers and the lifetime value of those customers is a compelling one.

In this episode, Paul Frampton talks to the prolific marketing leadership thinker and speaker, Thomas Barta. After starting life as Marketing Director in Kimberley Clark, Thomas went on to run the global leadership program at McKinsey and regularly saw the CMO's he worked for get fired before others around the board table. As a marketer at heart, he then made the decision to commit himself to addressing the lack of leadership focus in the marketing function and to lift up marketing. Thomas’ no-bullshit style shines a light on why it is he thinks that too many marketers ignore the established frameworks for building a brand or pricing strategy and invent their own. In this chat with Paul, Thomas highlights that if your budget is cut as a CMO then you must read the signs regarding a lack of belief; likewise if you are not asked to lead a strategic growth project, there is probably a reason for that. Thomas calls on marketers to consider what their personal “value creation” zone is and to ‘lead’, rather than just ‘do’ marketing. In a similar vein to our previous episode, with Alison Sagar, Thomas also calls out the importance of marketing working closely with finance. This episode is packed with advice for anyone in a marketing role and how they can increase their influence and contribution. A must listen.

In this episode, Paul chats to Alison Sagar, ex CMO of Paypal, Marketing Director of Amex and now VP of Global Marketing for scaleup Snappy Gifts. Alison is a wonderful exemplar of commercially led marketing having not only worked in financial services for much of her career, but has also made it her mission to build a strong bond with the CFO and rest of the C -Level wherever she has worked. Alison highlights and de-mystifies the key metrics the finance team care about and how she wins trust through transparency, NPS and smart use of working capital. Alison and Paul also discuss the downward pressures on the role of marketing (particularly in early stage businesses) where product demotes marketing down the agenda whilst simultaneously recognising the positive upwards pull that greater accountability through data and digital is delivering to the boardroom. Alison highlights that given marketing own the value proposition, they really should be leading more from the front, as “the value proposition is the business.” An episode packed full of juicy nuggets.

In this episode, Paul talks to Sophie Devonshire, CEO of the Marketing Society. Sophie outlines two inter-connected resets, reestablishing marketing as a “noble profession” and critical to business success , whilst doing the same for business and its role in changing the world for the better. Sophie talks about marketing needing ‘marketing’ and the need for marketers to not only to “do well” but to “do good” by aligning creativity with commerciality and straddling all functions. Paul and Sophie also discuss whether marketers are changing quickly enough to keep up with consumers and whether they put aside enough time to upskill and perfect how to be leaders and orchestrators.

In this latest interview, Paul talks to Steph Douglas, the founder of Don’t Buy Her Flowers. After a long career in govt and marketing and being left puzzled about why people would send 8 flower bouquets on the birth of her first child, Steph founded this thoughtful gifting company. Our conversation gives compelling insight in to how Steph has carefully curated and nurtured the brand and customer experience to meet her own high expectations as a consumer. Steph talks about the whole journey from hiring the right people to scaling the business and intentionally choosing not to take on investment. Steph’s clear vision and authenticity is inspiring; her home truths about genuinely consulting and being steered by customer feedback and staying human are a stark reminder to those marketers who talk the theory, but don’t walk it in practice.

In this episode, Paul talks to Oli Whitten, COO of Adform, the independent, ad tech/marketing platform from Europe used by many global brands. Paul & Oli discuss why there is a rise in brands asking more challenging questions of the walled gardens, touching on the ask for independent measurement, pricing visibility and transparency. Oli also shares his view of how digital identity will play out with post the 3rd party cookie and gives great insight in to the new service models that enlightened brands are implementing. Paul and Oli finish my discussing how technology is now rapidly changing how the industry thinks about buying supply in channels like TV and OOH and achieving cross channel measurement and of course the walled gardens have less dominance here..

In this last episode before the festive break, the focus of the conversation is very much on the critical leadership role that CMO’s play. Paul talks to Iris Meijer the Global CMO for Vodafone Business who tells us that only 5% of marketers have confidence they can affect their company strategy. Iris has made it her personal mission to bang the drum for marketing as a leadership function and to build confidence amongst her peers in the marketing community. Iris shares why commercial acumen and leveraging customer’s behavioural data are critical to this success She also shares how during 2020, she has partnered with her C-level HR partners to tell stories of how Vodafone has adapted in a remote working world to advise their global customer base.

In this episode with a difference, Paul talks to Timothy Armoo, founder and CEO of Gen Z agency Fanbyte, winner of Entrepreneur of the Year and one of the Evening Standard’s ‘Most Influential People’. Tim was also behind the world’s first Tik Tok House which he launched during lockdown. Tim gives it straight about where brands are missing the point when it comes to working with influencers and platforms like TikTok. He gives great insight in to the selective brands that are getting it right and the bigger commercial opportunity when thinking long-term. Tim also reveals the secret behind why Tik Tok is growing so fast, why its competition is not Instagram and why brands must think like influencers themselves to ride this wave.

In this episode I talk to Wendy McEwan who is brilliantly qualified to talk about the future of marketing and where tech and data fit in. Wendy has had a diverse career including brand side, publisher side, ad tech and SaaA and now runs marketing in APAC for Knight Frank and sits on the Marketing Society board. In her “Reset”, Wendy calls out how the #wfh trend brought abt by covid is putting more jobs under threat from automation. She shares her views on the two different types of CMO – the legacy “Brand CMO” versus the “Business Lead CMO” who sits at the top table and connects customer experience, sales and marketing to drive growth. Wendy also warns publishers to be wary as brands no longer have the same reliance on them to access audiences and calls for marketers to more pro-actively up-skill themselves.

An episode packed with unique insight and candour that you won’t want to miss!

In this episode Paul chats to Chris Carter, Marketing & E-Commerce Director of Specsavers where he tells us about “ditching the marketing plan around mid-March” and how this “liberated and empowered” the marketing team. Chris shares how he and the team, during the early weeks of Covid19, established new principles such as focusing on just one goal each week. Chris tells us about the increased importance of hyper-local & data driven strategies to support their 900 high street stores. He shares some great insights on how Specsavers segments and targets its media plus reminds marketers to focus on marginal gains and the behaviours that drive success.

In this episode, Paul chats with Ben Rhodes, ex Group Marketing Director for Royal Mail and Marketing Week columnist. Ben chooses to hit reset on the industry chatter of “a next normal.” He argues that we are instead entering a technology environment similar to that of the 1920’s (when the National Grid was set up) so the commercial opportunities are vast and wide-ranging. Ben talks about the fact that CMO tenures are so short that too often this leads to short termism and tactics, not strategy. He also articulates that, aside from the CEO, it is often only the marketer at the board table that looks outwards and is able to operate at the nexus of technology, customer and communication. Ben also calls out the importance of long term strategic brand investment and the value of pricing strategy, in an interview packed with insight. A Must Listen.

In this episode, Paul talks to Tony Miller, Marketing Director of WW ( formerly Weightwatchers). Tony has spent half of his career agency side (in digital, data and tech) and half brand side at Walt Disney and now WW. As such, Tony brings a balanced view on the role of data and digital and how to partner effectively, both internally and with agencies. Tony shares his approach to collaboration and how he uses data to build bridges between different departments. Tony also talks about how important it is for a marketer to understand the ins and outs of media, brand safety, the supply chain and the creative process as well as being the voice of the customer. He also gives an insightful, very balanced view on what capabilities to build in-house versus in-source and what he believes agencies need to do better to deliver agility and flexibility.

In this episode Paul talks to Mark Nicholson, Head of Online for O2. Mark and Paul discuss how the remit of the digital lead in a large organisation has changed and how and where marketing and digital intersect. Mark stresses the importance of frictionless digital experience to drive customer retention and satisfaction, a pertinent reminder in a post pandemic world. Mark also talks about the framework he and his team use for evaluating and deploying new martech and the need for constant test and refine. Listen in to hear the commitment Mark makes to further delivering against customer service excellence and his advice for others.

In this latest episode Paul talks to serial marketing entrepreneur and Hong Kong based David Ketchum who has spent almost 30 years falling in love with Asia. David and I discuss how the region where COVID-19 started, has been affected and the transformation it has brought about in marketing circles. David shares his unique insight in to how the countries of North and South East Asia differ, both culturally and from a maturity perspective. He tells me how marketing is in the ascendancy at the board table and reveals what he sees as game changing trends for the region.

In this episode, Paul talks to Andrew Barraclough of GSK about the need to re-set and re-frame the role of design within marketing. Andrew re-defines design as the glue that stitches together brand experience, digital, shopper and beyond, stewarding the overall experience. Andrew also shares his view that design need to be no longer be “the brand police” but more creators of flexibility within a framework, allowing “play” and adaptation from consumers.

In this episode, Paul talks to well-known marketer Pete Markey who is currently CMO at TSB Bank and ISBA Vice President. Pete shares why marketing is a lot more than communications – why it should set the agenda for customer experience, the brand and the true embodiment of a company’s purpose. Pete talks eloquently about how marketers need to lead the education and transformation around digital and marketing at board level plus master modern tools for measuring marketing effectiveness. In Pete’s view, the best marketers are those that are deeply curious about the “whole” business, have the best cross discipline relationships and are masters at stitching things together and “marketing the value of marketing.”

In this 10th episode, Paul is joined by the incisive and straight talking Jay Friedman, President of Goodway Group (CvE’s parent company) – also Paul’s boss!). Jay intelligently dissects the previous 10 episodes and calls out THREE controversial statements he fundamentally disagrees with.

Jay goes on to make the case for treating marketing as a science and the importance of social psychology and behavioural economics in marketing.

At the heart of Jay’s vision is the belief that the industry should demand more formal qualifications in the study of behaviour, economics and business.

Jay explains that if marketing is to get to the top of the board table agenda, the discipline must be managed like a true investment and marketers at all levels must become experts in proving lift in business growth metrics.

You won’t want to miss this episode which covers so much ground in just half an hour!

In this episode, Paul hosts a special extended discussion around the role of social leadership namely being active as a leader on social channels such as Linkedin, Twitter and beyond.

CEO's who are active on social media have been proven to have stronger customer engagement and prospective talent are more attracted to businesses with socially active leaders. Why then do so few CEO's, and CMO's for that matter have an active and consistent social presence ?

In this panel discussion, Paul is joined by Damian Corbet, Author of The Social CEO, Michelle Carvill, Social Media Consultant & Author and Chris Bartley, Head of Innovation for a social platform for doctors. The panel discuss how the COVID-19 crisis and subsequent recessionary climate has made it even more critical for leaders to show up well in social to connect with their own staff, customers and society.

Listen in to hear who the panelists think is getting it right, who is failing and which brave CEO's are activists for broader change for both people and the planet.

In this episode, Paul talks to Jake Newbould, Head of Digital Marketing for Piglet in Bed, a fast growing direct-to-consumer home bedding and furnishing brand in the UK and US.

Hot on the heels of the CvE hosted DTC webinar on which Jake was a panellist, he unveils the secrets of how DTC brands stay close to customer feedback, apply an analytics mindset to everything and master performance marketing. We discuss the exponential growth DTC brands are seeing during COVID19 and Piglet's attitude towards Amazon.

Jake calls out attribution as his biggest bugbear in marketing and shares his own commitment to how he plans to give marketing a better name in his business and beyond.

In this episode, Paul takes a look at the disruption impacting the creative landscape. Paul talks to Gerard Keeley, co-founder of Vidsy, a creative technology startup and creator community built for brands, not agencies. Gerard's reset is on the mindset around creating for digital and helping marketers develop more strategic and agile frameworks for creating content for platforms like TikTok, You Tube and FB/Instagram.

In this conversation, Paul and Gerard talk about what is broken with the creative process for digital, whether traditional creative agencies have a future and how technology can deliver better, cheaper and faster creative output. Gerard also talks about a near-term future where brands will in-house creative strategy and production and how technology can overcome the deep-rooted diversity issues within the creative community.

In this episode, Paul talks to Kate Owen, Director of Industry and Key Account Marketing at Capita. Kate has held senior, global marketing roles for 20 years for companies including Thomson Reuters and the NHS.

Kate calls out the need for marketing to be more authentic and personalised and how many B2B organisations still fail to leverage marketing technology, automation and account based management to connect with customers. Kate is very authentic herself and shares her thoughts on how brands should be more human and helpful during COVID-19.

Kate also talks lucidly about why marketers are often "over-looked" for the more strategic, commercial discussions around the board table. Kate then makes her own personal commitment on what she pledges to do differently herself. Tune in to find out what!

Hot on the heels of ISBA and PWC releasing their groundbreaking study on the programmatic supply chain, reported in the FT, Marketing Week and trade press, I talk to the two guys that led the study to dig deeper in to their findings and the implications.

Steve Chester, Director of Media and Sam Tomlinson, Partner of PWC tell me why it took 15 months to get the necessary access to data, why only 12% of impressions could be matched and unpack the headline stats around 1/3 of costs being unattributed.

We discuss the value of programmatic, the need for education, implications for marketers, potential solutions and the rally cry for the whole industry to collaborate.

In this episode, Paul talks to Jazz Hanley, startup founder and Partnerships and Propositions Lead for Tech Nation, the govt backed growth platform for tech companies and leaders. Tech Nation's recent 2020 report revealed that UK tech investment in 2019 grew 44% to £10bn, but how has #COVID19 changed this trajectory?

Jazz and I discuss how the crisis will impact entrepreneurs, startups, funding and debate which tech sectors will grow. Jazz also talks about how the entire system of work has been dislocated and that now is the time for reset - the time for innovation and new businesses to be born, not for shutting up shop.

In this episode, Paul talks to Leeya Hendricks, Global VP of Marketing of Kurtosys, a fast-growing fintech SAAS business. Leeya is a highly commercial, chartered marketer and Women in Tech leader. Her remit spans both sales and marketing so she brings unique insight in to how to connect marketing and technology to drive business growth.

This episode was recorded via Zoom at the height of COVID-19 so Leeya shares how critical marketing has become at a time when traditional selling is constrained. As a modern marketer, Leeya also shares her surprise at how few marketers understand and leverage the power of martech.

On this week’s episode, we have Stephen Taylor. Stephen is a seasoned marketer who has held senior marketing roles at P&G, Samsung, Findus and Paypal. He has recently taken on the new role as Global CMO for HMD, the home of Nokia Phones. In his career, he has managed marketing both for EMEA and globally so has deep experience of representing marketing at the C level in some of the biggest organisations in the world.

Stephen and Paul discuss the role of marketing in the boardroom, how marketing has been marginalised in recent years and how Stephen has personally worked to re-establish the critical role marketing plays. Stephen shares how he is “beautifully humble by being convinced that 50% of what he and his team are doing is wrong” at all times and why he believes the CMO should be leading the digitisation agenda at the board table.

The first podcast will see Control Vs Exposed (CvE) European president Paul Frampton interrogate Ice Lolly’s chief marketing officer Simon Lloyd on what he wants to hit reset on in marketing.

Simon talks about the importance of the CMO as the orchestrator and lead collaborator across the board table. He talks about why collaboration with the CIO is critical to marketing's future success.