Breakthrough Brand Podcast

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Today, I’m introducing you to Kate Tran — my neighbor and a videographer I’ve personally worked with. If you’ve taken any of my courses, you’ve already seen Kate’s incredible work. She’s the owner of a Nashville-based video production company, and has worked with major brands like CMA, Like to Know It, Tractor Supply, Make-A-Wish, and many more. But what really shines through in this episode is her passion for helping smaller, lesser-known brands find their voice through video content.

We’re diving into how to create amazing video content as a small business owner — especially when you're wearing many hats and doing it all yourself. The focus is primarily on video content for social media, especially Instagram, but we also touch on other uses for video as well.

In our conversation, we cover topics like:

Building confidence on camera
Testing your content with Reels trials
Avoiding common mistakes business owners make with video
And so much more!

Plus, I also encourage you to listen all the way through to the end — my favorite part of the conversation happens in the last 15 minutes. Kate and I talk about working mom life. She’s a mom of three and was a stay-at-home mom until COVID hit in 2020. When her youngest was about a year old, she started freelancing, not even sure she could call it a business yet. She shares so much wisdom about starting a business as a mom and balancing motherhood while building something meaningful.

Links Mentioned:

Read the full shownotes: https://elizabethmccravy.com/310
Follow Kate on Instagram: https://www.instagram.com/katetranvideoproduction
Work with Kate Tran: https://ktvp-studio.com/
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy
Take Our Website Quiz (+ Get Free Canva Templates!): https://elizabethmccravy.com/quiz
Join Booked Out Designer: https://elizabethmccravy.com/bod
Sign up for Podcast Success Blueprint: https://elizabethmccravy.com/psb

Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

As you start your biz, you’re likely starting subscriptions to things left and right, like Showit, Dubsado or Honeybook, FloDesk, Riverside, and Kajabi just to name a few. To get the best deals on your needed software + easy to understand info about that software and if it’s right for you, head to https://elizabethmccravy.com/tools

(This page does use affiliate links, which means I may earn a commission!)

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It’s launch week — and not only am I 36 weeks pregnant, but I’m also thrilled to introduce TWO brand new Showit website templates designed specifically for the birth and postpartum world. In this episode, I’m sharing a full behind-the-scenes look at why I created these hyper-niche templates, who they’re for, and how they can help birth workers elevate their online presence with ease (and great SEO!).

Shop the New Templates:

Doula Website Template: https://elizabethmccravy.com/doula
Lactation Consultant Website Template: https://elizabethmccravy.com/LC

Whether you’re a birth doula, postpartum doula, midwife, lactation consultant, childbirth educator, or even a sleep coach — these templates were designed with you in mind. I’ve packed them with helpful features like:

Industry-specific filler copy that’s easy to customize
SEO-focused content to help you rank locally
Free stock imagery and video that works right out of the box
Pages and layouts tailored to both solo providers and group practices

Plus, if you’ve ever wondered about niching down as a designer, I share why I chose to go super-niche for this launch and how you might apply that thinking to your own business.

To celebrate launch week, you can grab any template — including these new ones — for 20% off through June 14, 2025 with the code LAUNCH20 at checkout.

Links mentioned:

Read the full show notes: https://elizabethmccravy.com/309
Doula Website Template: https://elizabethmccravy.com/doula
Lactation Consultant Website Template: https://elizabethmccravy.com/LC
Shop Showit templates: https://elizabethmccravy.com/shop (Use code LAUNCH20 for 20% off until June 14th, 2025)
Showit template quiz: https://elizabethmccravy.com/quiz
Connect on Instagram: https://www.instagram.com/elizabethmccravy/
Join me inside Booked Out Designer: https://elizabethmccravy.com/bod

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After three months away, I'm back behind the mic! This episode kicks off a mini-season of new content before I head into maternity leave. In this chitchat-style catch-up, I’m sharing a behind-the-scenes look at why I took my longest break ever from the podcast after six years of consistent episodes—and what God taught me through it.

I dive into how stepping back from content creation impacted my business (it wasn’t as dramatic as you might think), and how the space opened up room for clarity around some major personal decisions—like birth plans for baby #3 and navigating a super close age gap between our little ones. You'll also hear all about the van we bought, our family beach trip, a sweet baby sprinkle, and the nesting projects taking over my calendar.

Whether you're a longtime listener or tuning back in after a break yourself, I hope this episode encourages you to slow down when needed, trust in divine timing, and find peace in saying no—even to things you love. I also share what’s coming next for the podcast, and why you’ll want to stay subscribed during my maternity leave.

Links mentioned:

Read the full show notes: https://elizabethmccravy.com/308
Hear Why I Chose To Take a Podcast Break: https://elizabethmccravy.com/307
How to Start a Podcast in 2025: https://elizabethmccravy.com/302
Tune Into Colin's Birth Story: https://elizabethmccravy.com/148
Tune Into Ethan's Birth Story: https://elizabethmccravy.com/265
Showit template quiz: https://elizabethmccravy.com/quiz
Connect on Instagram: https://www.instagram.com/elizabethmccravy/
Shop Showit templates: https://elizabethmccravy.com/shop
Join me inside Booked Out Designer: https://elizabethmccravy.com/bod

Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

As you start your biz, you’re likely starting subscriptions to things left and right, like Showit, Dubsado or Honeybook, FloDesk, Riverside, and Kajabi just to name a few. To get the best deals on your needed software + easy to understand info about that software and if it’s right for you, head to https://elizabethmccravy.com/tools

(This page does use affiliate links, which means I may earn a commission!)

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Big changes are coming to the Breakthrough Brand Podcast! In this episode, I’m sharing a personal and business update that’s been months in the making—I’m shifting the podcast to a seasonal format and taking a three-month break from releasing new episodes. But don’t worry, this isn’t a goodbye! To be clear, I’ll still be actively working in my business and the podcast itself is NOT ending. I’ll be back soon with fresh content, and I’m excited to share the reasons behind this shift, how I made this decision, and what I’ll be focusing on during this break.

If you’ve ever wondered how to balance content creation, business growth, and life’s changing seasons, this episode is for you. I’ll dive into why I’m making this shift, what it means for the future of the podcast, and how you can apply the same intentional decision-making to your own business. Plus, I’ll answer some questions you might be wondering about this change and what you can do while the podcast is on pause. Let’s dive in!

Timestamps for the Q&A of things you might be wondering (in case you end up wanting to skip around): Be sure to listen to the first part of the episode as well where I explain this shift.

17:46 - Why are you choosing to take a break from something that is profitable?
19:20 - Do you think revenue will go down when you stop having weekly episodes?
22:36 - Was this a data decision or a gut decision?
24:13 - How do you make a gut decision like this? What was the process?
28:19 - Do you have any advice on making tough business decisions?
31:14 - What marketing efforts are you keeping?
33:20 - Do you think that will work fine for every business owner to take a content creation break?
34:47 - You've shared how most of your customers come through SEO/podcast... Do you think that will be affected?
37:19 - How did you decide on the break format? (Seasons versus airing every other week)
39:54 - What will you be doing with the time this podcast break frees up?
41:46 - Are you decreasing the amount you’re working (less than two days a week)?
44:25 - Now that we’ve talked about my business decisions, what should you do while there’s a break?

Links mentioned:

Read the full show notes: https://elizabethmccravy.com/307
Showit template quiz: https://elizabethmccravy.com/quiz
Connect on Instagram: https://www.instagram.com/elizabethmccravy/
Shop Showit templates: https://elizabethmccravy.com/shop
Join me inside Booked Out Designer: https://elizabethmccravy.com/bod

Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

As you start your biz, you’re likely starting subscriptions to things left and right, like Showit, Dubsado or Honeybook, FloDesk, Riverside, and Kajabi just to name a few. To get the best deals on your needed software + easy to understand info about that software and if it’s right for you, head to https://elizabethmccravy.com/tools

(This page does use affiliate links, which means I may earn a commission!)

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Today, I’m chatting with Emily Conley, an incredible copywriter, business owner, and world traveler who’s been balancing work, family, and homeschooling—all while exploring different countries. If you’ve ever wondered, is it possible to run a business without social media?, Could I travel full-time with my family?, or How does homeschooling actually work on the go?—this episode is for you!

Emily shares the wild story of losing her Instagram account (twice!) and how she not only kept her business going but had her highest revenue year ever without relying on social media. We also dive into what it’s like to take a family gap year, the logistics of renting out their home, selling their cars, and making travel work with a young child.

In this episode, we cover:

Losing Instagram after four years of growing a business—and what happened next
Running a business without social media and where her clients actually come from
Traveling the world while still working
Homeschooling on the road—what it looks like and how she makes it work
Scheduling, time management, and working across different time zones
The biggest mindset shifts around work, life, and doing things your way

Emily keeps it so real—sharing the challenges, the wins, and the lessons learned along the way (in detail!). If you’ve ever dreamed of stepping away from social media, changing the way you work, or traveling with your family, this episode will give you so much inspiration (and practical tips to make it happen!).

Links mentioned:

Read the full shownotes: https://elizabethmccravy.com/306
Watch this interview on Youtube: https://youtu.be/Nk173kit9CI
Follow Emily on Instagram: https://instagram.com/emilywriteswell and https://instagram.com/slowdowntravelmore
Work with Emily: https://emilywriteswell.com
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy
Take Our Website Quiz (+ Get Free Canva Templates!): https://elizabethmccravy.com/quiz
Join Booked Out Designer: https://elizabethmccravy.com/bod

Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

As you start your biz, you’re likely starting subscriptions to things left and right, like Showit, Dubsado or Honeybook, FloDesk, Riverside, and Kajabi just to name a few. To get the best deals on your needed software + easy to understand info about that software and if it’s right for you, head to https://elizabethmccravy.com/tools

(This page does use affiliate links, which means I may earn a commission!)

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If you’ve ever wondered how to navigate health insurance as a self-employed family, this episode is for you! With two kids (and another on the way!) and no employer-sponsored coverage, we’ve found an alternative that works for us—Christian Healthcare Ministries (CHM). In this episode, we’re breaking down exactly how it works, what we pay, and the pros and cons of opting out of traditional health insurance.

Spoiler: Private health insurance can be insanely expensive, but there are real, budget-friendly alternatives worth considering!

In this episode, we’re sharing:

Our journey from employer-sponsored insurance to self-pay healthcare
Why we chose Christian Healthcare Ministries (CHM) and how it works
A full cost breakdown of CHM vs. traditional health insurance
The pros and cons of CHM

Whether you’re already self-employed or considering the leap and thinking about health insurance, my hope is that episode will help you understand your options (and see why we love CHM so much!

This episode is sponsored by Christian Healthcare Ministries. To get a free quote for your family, head here next: https://elizabethmccravy.com/CHMpod

Links mentioned:

Read the full show notes: https://elizabethmccravy.com/305
Get a free quote with CHM: https://elizabethmccravy.com/CHMpod
Take my Showit template quiz (and get free Canva templates!): https://elizabethmccravy.com/quiz
Connect on Instagram: https://www.instagram.com/elizabethmccravy
Shop Showit templates: https://elizabethmccravy.com/shop
Join me inside Booked Out Designer: https://elizabethmccravy.com/bod
Sign up for Podcast Success Blueprint: https://elizabethmccravy.com/psb
BDOW! info: https://elizabethmccravy.com/bdow!

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Motherhood and business—can we really do both without losing our minds? If you’re an entrepreneur who’s expecting or navigating new motherhood, this episode is for you. I’m sharing everything I wish I had known before having my first baby while running a business. From planning maternity leave (hint: you’ll probably need more time than you think) to learning how to delegate and let go of perfectionism, I’m breaking it all down with real, honest advice.

I’ve been running my business for years before becoming a mom, and being a mom has changed everything. But here’s the thing—I didn’t have to give up my business or my dream of being a present, hands-on mom. I had to learn how to pivot, simplify, and create a version of success that actually worked for my family. And that’s exactly what I want to help you do, too.

Whether you’re pregnant, trying to conceive, or already juggling diapers and deadlines, this episode will give you the pep talk (and strategy) you need. So if you’re wondering How will I keep my business going? or Will I ever sleep again?!—I’ve got you. Let’s dive into my top tips for navigating this wild, beautiful season of motherhood and entrepreneurship. You can do this, and I’m here to help!

Links mentioned:

Read the full show notes: https://elizabethmccravy.com/304

Take my Showit template quiz (and get free Canva templates!): https://elizabethmccravy.com/quiz

Connect on Instagram: https://www.instagram.com/elizabethmccravy/

Shop Showit templates: https://elizabethmccravy.com/shop

Join me inside Booked Out Designer: https://elizabethmccravy.com/bod

Sign up for Podcast Success Blueprint: https://elizabethmccravy.com/psb

Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

As you start your biz, you’re likely starting subscriptions to things left and right, like Showit, Dubsado or Honeybook, FloDesk, Riverside, and Kajabi just to name a few. To get the best deals on your needed software + easy to understand info about that software and if it’s right for you, head to https://elizabethmccravy.com/tools

(This page does use affiliate links, which means I may earn a commission!)

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In today’s episode, we’re talking about prioritizing health and wellness as busy women who are juggling businesses, chasing kids, managing marriages, maintaining friendships, and nurturing faith. With so much on our plates, our health often takes a backseat.

Our guest today is Shaela Daugherty, host of the Simple Fitness Habits podcast. She’s a certified personal trainer and nutrition coach who believes that every woman can build a healthy, fit lifestyle—no matter what season of life they’re in.

In this episode, we discuss why the busiest time in your life is actually the best time to prioritize your health. She shares simple, practical ways to focus on wellness without overwhelming your schedule or mental energy. We cover topics like hitting protein goals, incorporating rhythms for health and fitness as a busy mom, and even reframing the idea of our bodies as temples through scripture.

I absolutely loved this conversation. After recording, I told Shaela how motivated I felt—I immediately got up, ate some protein, and went for a walk! I hope this conversation leaves you feeling just as inspired. And if you’re listening in late January or early February, right after those ambitious New Year’s resolutions may have started to fizzle, consider this your reset. Let’s dive in!

Links Mentioned:

Read the full shownotes: https://elizabethmccravy.com/303

Grab Shaela’s FREE Guide with Five Health and Fitness Must-Haves For Working Moms: https://www.shaeladaugherty.com/workingmom

Follow Shaela on Instagram: https://www.instagram.com/sdfitwell
Tune into Simple Fitness Habits: https://podcasts.apple.com/us/podcast/simple-fitness-habits-workout-plans-health-habits-macros/id1660815904
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy
Take Our Website Quiz (+ Get Free Canva Templates!): https://elizabethmccravy.com/quiz
Join Booked Out Designer: https://elizabethmccravy.com/bod

Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

As you start your biz, you’re likely starting subscriptions to things left and right, like Showit, Dubsado or Honeybook, FloDesk, Riverside, and Kajabi just to name a few. To get the best deals on your needed software + easy to understand info about that software and if it’s right for you, head to https://elizabethmccravy.com/tools

(This page does use affiliate links, which means I may earn a commission!)

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If you’ve ever thought about starting a podcast—or you already have one and want to take it to the next level—this episode is for you! After hitting 300 episodes, I’m pulling back the curtain and sharing exactly what I’d do if I were launching a brand-new podcast in 2025.

Spoiler: the podcasting landscape has changed A LOT since I started in 2019, and there are some big shifts you need to know about.

In this episode, I’m sharing:

Why niching down is more important than ever (and how to do it right)
The biggest mistake new podcasters make—and how to avoid it
Smart ways to monetize your show from day one (without relying on sponsors)
How to decide if YouTube should be part of your podcast strategy
Why interviews alone might not be the best format for growth
The #1 thing that separates successful podcasts from the rest

Whether you're just starting or looking to refresh your strategy, this episode is packed with actionable tips to help you start a podcast in 2025. If you’re ready to learn more, head here to join me inside Podcast Success Blueprint: https://elizabethmccravy.com/psb

Links Mentioned:

Join me inside the Podcast Success Blueprint: https://elizabethmccravy.com/psb
Grab my Free Podcast Equipment Guide: https://elizabethmccravy.com/record
Sign up for a free trial on Buzzsprout: https://elizabethmccravy.com/buzzsprout
Shop our Showit Website Templates (use code BBPODCAST for 10% off!): https://elizabethmccravy.com/showit-website-templates/
Join me inside Booked Out Designer: https://elizabethmccravy.com/bod
Want the insider scoop? Join my Free Facebook community: https://elizabethmccravy.com/facebook
Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/

Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

As you start your biz, you’re likely starting subscriptions to things left and right, like Showit, Dubsado or Honeybook, FloDesk, Riverside, and Kajabi just to name a few. To get the best deals on your needed software + easy to understand info about that software and if it’s right for you, head to https://elizabethmccravy.com/tools

(This page does use affiliate links, which means I may earn a commission!)

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It’s the start of a new year, which means it’s time to give your website a little love. In this quick and tactical episode, I’m sharing three super simple updates you can make to your site that’ll keep it fresh and professional – and here’s the best part: they all take less than five minutes! Seriously, you could knock these out during your coffee break.

We’ll talk about why these small changes matter and how they can make a big difference for your business. Plus, I’ll share some tips for keeping your site in tip-top shape all year long.

Whether you’re a website designer or a small business owner just getting started, these quick wins will help set you up for success in 2025.

And if you’re feeling like your website could use more than just a touch-up, I’ve got some exciting tools and templates to help you elevate things to the next level (including add-on templates which you can grab here: https://elizabethmccravy.com/showit-add-ons-bundle

Links Mentioned:

Get the full shownotes: https://elizabethmccravy.com/301
Add-on template bundle: https://elizabethmccravy.com/showit-add-ons-bundle
Shop Elizabeth McCravy Templates: https://elizabethmccravy.com/shop
Not sure what template is for you? Take the quiz: https://elizabethmccravy.com/quiz
Join Booked Out Designer: https://elizabethmccravy.com/bod
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

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As the title says, WE’RE HAVING ANOTHER BABY! It’s our third! 🎉 I couldn’t be more thrilled to share this incredible news with you all in the 300th episode of the Breakthrough Brand Podcast! This announcement feels extra special as it marks such a significant milestone for both my personal life and podcast journey. I recorded this at 14 weeks of pregnancy, and I can’t wait for you to hear all about how we are becoming a family of five.

Links mentioned:

Read the full show notes: https://elizabethmccravy.com/300

Take my Showit template quiz (and get free Canva templates!): https://elizabethmccravy.com/quiz

Connect on Instagram: https://www.instagram.com/elizabethmccravy/

Shop Showit templates: https://elizabethmccravy.com/shop

Join me inside Booked Out Designer: https://elizabethmccravy.com/bod

Sign up for Podcast Success Blueprint: https://elizabethmccravy.com/psb

Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

As you start your biz, you’re likely starting subscriptions to things left and right, like Showit, Dubsado or Honeybook, FloDesk, Riverside, and Kajabi just to name a few. To get the best deals on your needed software + easy to understand info about that software and if it’s right for you, head to https://elizabethmccravy.com/tools

(This page does use affiliate links, which means I may earn a commission!)

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Have you ever thought about hosting a team vision meeting for your business? Whether you’re a solopreneur with a small group of contractors or running a remote team, trust me when I say that this concept could be a game-changer for your business.

If the term “team vision meeting” sounds a little fancy or intimidating, don’t worry—it’s not. This episode breaks it all down step by step so you can plan one for your team, no matter its size or structure (even if it’s just you and your VA). These meetings can help you set the tone for the year, align your team’s efforts, and ensure everyone knows how they’re contributing to the overall business goals.

In this episode, we’ll cover:

What a team vision meeting is
When to host one
How to structure your meeting
What these meetings look like in my business

Plus, I’m sharing a free PDF guide packed with screenshots and examples to help you create your own team vision meeting. You can grab it at elizabethmccravy.com/vision

Links Mentioned:

Get the full shownotes: https://elizabethmccravy.com/299
Grab your free guide walking you through this process:https://elizabethmccravy.com/vision
Shop Elizabeth McCravy Templates: https://elizabethmccravy.com/shop
Join Booked Out Designer: https://elizabethmccravy.com/bod
Not sure what template is for you? Take the quiz: https://elizabethmccravy.com/quiz
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

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Have you ever considered choosing a word—or a few words—to guide your business goals for the year? Not just for your personal life, but for your business. If you’re craving clarity, focus, and a sense of purpose as you head into 2025, this episode is for you.

Let me also just say this: I know that this idea might feel intimidating, especially if you take goal-setting seriously or worry about “getting it right.” But here’s the thing: it doesn’t have to be perfect to be powerful. Choosing a Word of the Year for your business is about setting an intention and letting it inspire your decisions all year long.

Trust me, this is one of the most impactful strategies I’ve used to stay aligned with my business goals. In this episode, I’ll walk you through:

Why choosing a word for your business is different from your personal life—and why it matters.
How to pick your word(s) without getting stuck in analysis paralysis.
My words for 2023, how they shaped my year, and why I chose four words for 2024.
Strategies to keep your word(s) front and center all year long (so you don’t forget by February!).

By the end of this episode, my hope is that you’ll feel empowered to choose your own Word of the Year and use it as a compass for your business in 2025!

Links Mentioned:

Get the full shownotes: https://elizabethmccravy.com/298
Shop Elizabeth McCravy Templates: https://elizabethmccravy.com/shop
Starting a Podcast? Learn more about Podcast Success Blueprint: https://elizabethmccravy.com/psb
Join Booked Out Designer: https://elizabethmccravy.com/bod
Grab my Profit Sheet before the new year: https://elizabethmccravy.com/profit-sheet
Not sure what template is for you? Take the quiz: https://elizabethmccravy.com/quiz
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

As you start your biz, you’re likely starting subscriptions to things left and right, like Showit, Dubsado or Honeybook, FloDesk, Riverside, and Kajabi just to name a few. To get the best deals on your needed software + easy to understand info about that software and if it’s right for you, head to https://elizabethmccravy.com/tools

(This page does use affiliate links, which means I may earn a commission!)

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Today, we’re going to talk all about holiday organization—keeping your sanity, staying organized, making the holidays fun, enjoyable, and filled with good memories. Basically, how you can plan for this Christmas season and avoid overwhelm.

I’m sharing a few of my favorite tips when it comes to staying organized with things like gift-giving, parties, hosting, and all the different things that happen during the holiday season. And this applies whether you have kids or not! These are things I’ve learned over the years—being married, buying gifts for in-laws, parents, and more.

Over the years, I’ve noticed how much more there is to manage, and these are tips that I think will help you, no matter your season of life, to make Christmas and the holiday season more enjoyable and restful.

Links mentioned:

Read the full shownotes (with all the links!): https://elizabethmccravy.com/297
Shop Showit Website Templates: https://elizabethmccravy.com/shop
Not sure which template is right for you? Take the quiz: https://elizabethmccravy.com/quiz
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy
Join Podcast Success Blueprint: https://elizabethmccravy.com/psb
Join Booked Out Designer: https://elizabethmccravy.com/bod

Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

As you start your biz, you’re likely starting subscriptions to things left and right, like Showit, Dubsado or Honeybook, FloDesk, Riverside, and Kajabi just to name a few. To get the best deals on your needed software + easy to understand info about that software and if it’s right for you, head to https://elizabethmccravy.com/tools

(This page does use affiliate links, which means I may earn a commission!)

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Welcome to this year’s Christmas episode! This isn’t a business-related podcast today—it’s a fun, friend-to-friend chat with plenty of practical ideas to help you enjoy the Christmas holiday season. We’re talking about Christmas tradition ideas, both with and without kids, and specifically ways to bring God more into the season.

I’ve got seven tradition ideas to share, and I’ll talk about each one based on things like how old your kids are or whether you have kids at all. For context, I have two kids, and my oldest is almost three and a half, so that’s the age range I have in mind for some of these. But many of them work really well for older kids or even just for you and your whole family.

This episode is filled with inspiration for making the holiday season more intentional, joyful, and Christ-centered. Whether you're a parent, a couple, or celebrating solo, you’ll find ideas to bring new life to your Christmas traditions.

Links mentioned:

Read the full shownotes (with all the links!): https://elizabethmccravy.com/296
Shop Showit Website Templates: https://elizabethmccravy.com/shop
Not sure which template is right for you? Take the quiz: https://elizabethmccravy.com/quiz
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy
Join Booked Out Designer: https://elizabethmccravy.com/bod
Join Podcast Success Blueprint: https://elizabethmccravy.com/psb

Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

As you start your biz, you’re likely starting subscriptions to things left and right, like Showit, Dubsado or Honeybook, FloDesk, Riverside, and Kajabi just to name a few. To get the best deals on your needed software + easy to understand info about that software and if it’s right for you, head to https://elizabethmccravy.com/tools

(This page does use affiliate links, which means I may earn a commission!)

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This week’s episode is all about the routines and habits that help me manage my business while keeping up with life as a busy mom of two little ones. If you’ve ever felt like there’s not enough time in the day to get it all done, you’re not alone. Trust me, I’ve been there—and I’ve had to figure out how to make my limited work hours as productive as possible.

In this episode, I’m pulling back the curtain on how I structure my workdays, stay focused, and keep my business working, even with young kids at home. I’m sharing six routines and habits that work for me right now, in this season of life.

If this sounds like what you need, grab a coffee, settle in, and hit play! And don’t forget—if you’re listening live, my Black Friday sale is happening right now, so make sure to check out the details before it’s over: https://elizabethmccravy.com/bf

Links mentioned:

Read the full show notes: https://elizabethmccravy.com/295

Shop Black Friday: https://elizabethmccravy.com/bf

Tune into the Risen Motherhood podcast: https://www.risenmotherhood.com/podcast-episodes/ep-157-the-little-years-are-not-the-lost-years

Take my Showit template quiz (and get free Canva templates!): https://elizabethmccravy.com/quiz

Connect on Instagram: https://www.instagram.com/elizabethmccravy/

Shop Showit templates: https://elizabethmccravy.com/shop

Join me inside Booked Out Designer: https://elizabethmccravy.com/bod

Sign up for Podcast Success Blueprint: https://elizabethmccravy.com/psb

Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

As you start your biz, you’re likely starting subscriptions to things left and right, like Showit, Dubsado or Honeybook, FloDesk, Riverside, and Kajabi just to name a few. To get the best deals on your needed software + easy to understand info about that software and if it’s right for you, head to https://elizabethmccravy.com/tools

(This page does use affiliate links, which means I may earn a commission!)

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Are you feeling overwhelmed trying to choose the perfect website template? Maybe it’s your first, maybe it’s your twentieth. You love certain elements in one template and different features in another, and you’re finding it impossible to choose the best Showit template for your business.

Is this you? You’ve spent hours flipping between browser tabs, analyzing every page of every template, and asking others for opinions—only to feel more unsure. If choosing a website template feels challenging, you’re not alone. It’s a big decision, and it’s normal to feel overwhelmed. I’ve been a website template designer on Showit for six years, and this is one of the most common questions I get from potential customers: "How do I choose the right template?"

Plus, if you're listening to this live, congrats my friend, because you have found the best time of year to buy a template for my shop! It’s Black Friday time and my sale officially starts on November 22nd, 2024, and it goes until December 2nd. It's the biggest sale of the year so if you want to choose a Showit template, this is definitely the time to buy. Get all the details here: https://elizabethmccravy.com/bf

Links mentioned:

Read the full show notes: https://elizabethmccravy.com/294

Get on the waitlist for my Black Friday launch: https://elizabethmccravy.com/bf

Take my Showit template quiz (and get free Canva templates!): https://elizabethmccravy.com/quiz

Connect on Instagram: https://www.instagram.com/elizabethmccravy/

Shop Showit templates: https://elizabethmccravy.com/shop

Join me inside Booked Out Designer: https://elizabethmccravy.com/bod

Sign up for Podcast Success Blueprint: https://elizabethmccravy.com/psb

Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

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In this episode, I’m sharing three things you need to do BEFORE you buy a Showit website template—perfect if you're just starting out or if you're considering a rebrand. As a website designer who’s worked with countless clients and sold thousands of templates, I know how exciting (and sometimes overwhelming!) the process can be. My goal today is to give you a few key pieces of advice that’ll make your template journey smoother and help set you up for success.

Make sure to listen until the end because I’m also rapid-fire style sharing 7 things that I think you should look for in a template too! Great if you’re planning on shopping for a Showit Website Template on Black Friday!

Episodes mentioned:

Read the full shownotes: https://elizabethmccravy.com/293
Get on the waitlist for my Black Friday launch: https://elizabethmccravy.com/bf
Grab my free guide to naming your business (recently updated!): https://elizabethmccravy.com/name
Episode 192: How to Use Paid Stock Photography to Completely Up Level Your Brand
Episode 50: 8 Mistakes to Avoid When Naming Your Business, Course, or Program
Episode 242: 3 SEO mistakes your website template might be guilty of without you realizing it
Episode 201: SEO for Showit Hacks: Optimize Your Site to Be Found in 2023 with Sara Dunn
Connect on Instagram: https://www.instagram.com/elizabethmccravy/
Shop Showit templates: https://elizabethmccravy.com/shop

My biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF!

Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills.Learn more: elizabethmccravy.com/CHM

My biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF!

Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills.Learn more: elizabethmccravy.com/CHM

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Today, I brought on Rebecca Schor from Mama in Biz, and we're talking about some of the shifts and changes that come when becoming a mom who already has a business and is trying to fit motherhood and business together. If you're a first time mom, expecting mom, or a mom to just one little who's trying to figure out how to make business work with your new role as a mom, then this episode is for you.

Rebecca shares some fundamental reminders about business productivity and motherhood that we often hear, but we don't actually implement. And so this is your encouragement to really do and implement the things we're talking about here today, because I do believe you'll see big results in your life and business when you do.

Links Mentioned

Read the full shownotes: https://elizabethmccravy.com/292
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy
Follow Rebecca On Instagram: https://www.instagram.com/mamainbiz
Head to Rebecca’s website : https://mamainbiz.co
Shop Elizabeth McCravy Templates: https://elizabethmccravy.com/shop

Not Sure Which Template is Right For You? Take the Quiz: https://elizabethmccravy.com/quiz

My biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF!

Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills.Learn more: elizabethmccravy.com/CHM

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In this quick episode, I’m sharing one super simple thing you can do on your website this week that’ll help increase bookings, sales, email sign-ups—basically all the good stuff. And here’s the best part: it’ll only take you about 30 minutes (if that!). Seriously, it sounds too good to be true, but this is one tip that works like magic, and I barely ever hear anyone talking about it.

One of the biggest reasons why I’m able to run my business working very part-time, is because I do what I can to make what’s already working, work better. That’s a big part of what I’m sharing with you today and I can’t wait to hear what you think!

Links mentioned:

Read the full shownotes: https://elizabethmccravy.com/291
Connect on Instagram: https://www.instagram.com/elizabethmccravy/
Shop Showit templates: https://elizabethmccravy.com/shop
Not sure which template is right for you?! Take the quiz: https://elizabethmccravy.com/quiz
Sign up for Podcast Success Blueprint: https://elizabethmccravy.com/psb
Join Booked Out Designer: https://elizabethmccravy.com/bod
Join our FREE Facebook Group: https://elizabethmccravy.com/facebook

My biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF!

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It’s nearing Black Friday time and whether you’re planning on doing a sale for YOUR business, or are planning to just simply promote other people’s products as an affiliate this year, this episode is for YOU. I've been doing Black Friday promotions since 2019 (since right after I launched my template shop!).

Even though my sales have evolved over the years, it's always been a big week in my business! To give you some perspective, I’ve had Black Fridays that have:

Made over $200,000 (over the 5 years within that one week period)
Ran Black Friday WITHOUT ads, so that’s mostly profit
Been done without a huge team
PLUS, I have also enjoyed Thanksgiving every year

I think these tips are really going to help you whether you’re a first-time Black Friday sales person or you’ve done this many times before like me and you want some fresh thoughts/tips to make things better!

Links mentioned:

Read the full shownotes: https://elizabethmccravy.com/290
Grab my launch debrief template: https://elizabethmccravy.com/debrief
Get on the waitlist for my Black Friday launch: https://elizabethmccravy.com/bf
Connect on Instagram: https://www.instagram.com/elizabethmccravy/
Shop Showit templates: https://elizabethmccravy.com/shop
Not sure which template is right for you?! Take the quiz: https://elizabethmccravy.com/quiz
Join Booked Out Designer: https://elizabethmccravy.com/bod
Join our FREE Facebook Group: https://elizabethmccravy.com/facebook

My biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF!

Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills.Learn more: elizabethmccravy.com/CHM

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Are you dreaming of launching your own podcast but feel overwhelmed by where to start? Or maybe you’ve already taken the plunge but want to make sure you’re doing things right from the get-go? In this episode, I’m sharing my top three tips for new podcasters before they hit record on their very first episode (but if you’ve already done that, don’t worry, these tips are still very relevant for you!).

After 5.5 years and 289 episodes, I’ve learned a lot about what makes a podcast successful. Whether it's investing in the right audio equipment (spoiler: it doesn’t have to be expensive!), pushing past the fear of how your voice sounds, or finding your unique podcasting voice, my hope is that these tips will help you get started (with more confidence!).

Links mentioned:

Read the full shownotes: https://elizabethmccravy.com/289

Join Podcast Success Blueprint: https://elizabethmccravy.com/psb

Grab my FREE Podcast Equipment Guide: https://elizabethmccravy.com/record

Shop Showit Website Templates: https://elizabethmccravy.com/shop

Not sure which template is right for you? Take the quiz: https://elizabethmccravy.com/quiz

Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

Join Booked Out Designer: https://elizabethmccravy.com/bod

My biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF!

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In this episode, I’m chatting with Davey Jones, co-founder of Davey and Krista, Till Agency, and now the CEO behind BDOW!, a powerful form and popup tool formerly known as Sumo. You’ve likely heard that email marketing is profitable, but there’s always a lot of resistance around actually growing your email list. This conversation was not like that!

In fact, Davey shares things like how you can optimize your website to turn visitors into subscribers, using smart tactics like popups and advanced targeting to capture leads right when they're ready to engage. Whether you're just starting to build your email list or looking to take your strategy to the next level, this episode is packed with actionable tips to help you.

Here’s a snapshot of what we cover:

Davey’s journey from running multiple businesses to leading BDOW!
What makes BDOW! different from traditional email marketing tools
How to use things like targeting rules, AB testing, and popup personalization to grow your email list faster
The key to creating lead magnets people want to download
Common mistakes businesses make in lead generation

And truly so much more! Davey is definitely an expert at marketing and he shared so many great email marketing tips in this episode. This episode is a must-listen!

Links Mentioned

Read the full shownotes: https://elizabethmccravy.com/288
Watch the Episode on Youtube: https://youtu.be/2ujKb7b-SQA
Enter The Giveaway On Instagram: https://www.instagram.com/reel/DA4LCAHpziO/
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy
Follow BDOW! On Instagram: https://www.instagram.com/bdowleads
Check Out BDOW! (use code ELIZABETH for 20% off): https://elizabethmccravy.com/bdow
Shop Elizabeth McCravy Templates: https://elizabethmccravy.com/shop
Not Sure Which Template is Right For You? Take the Quiz: https://elizabethmccravy.com/quiz

My biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF!

Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills.Learn more: elizabethmccravy.com/CHM

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Maybe you are a stay-at-home mom, and you want to start a business. Maybe it relates to the career you had prior to motherhood, or maybe it’s a completely new idea. Whatever it is, you want to create something new.

Maybe it’s to contribute financially to your family, maybe it’s because you want something that’s “just yours” and the adventure of business sounds fun/exciting to you, or maybe it’s for so many reasons that you can’t even pinpoint them exactly, you just know you’re feeling called to this, passionate about this, and you have capacity to add something else to your plate.

If that’s you, this episode is for you. I’m sharing four pieces of advice I’d give the stay-at-home mom who wants to start a part-time business.

Links Mentioned:

Read for the full shownotes: https://elizabethmccravy.com/287
Tune into episode #271 about niching down next: https://elizabethmccravy.com/271
Shop Showit Website Templates: https://elizabethmccravy.com/shop
Not sure which template is right for you? Take the quiz: https://elizabethmccravy.com/quiz
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy
Join Booked Out Designer: https://elizabethmccravy.com/bod
Join Podcast Success Blueprint: https://elizabethmccravy.com/psb

Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills.Learn more: elizabethmccravy.com/CHM

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No matter where you are in your business journey, you need to hear this. I'm chatting with Maggie Patterson, who is absolutely incredible as you're about to get to hear. She's the editorial director at Scoop Studios and she's the creator of BS Free business. She's an advocate for humane business practices, rooted in respect, empathy, and trust. And she is someone who's really trying to change the way we have been taught to run our businesses and the way we've been taught to market for the better.

In this episode, we talk about:

What online business has in common with cults, MLMs and self-help culture
Scammy online business practices to watch out for both from a consumer standpoint
How you can better market your business without hopping on these “trends”
What luxury lifestyle marketing is and why it works
The problem with super expensive coaching and masterminds
The evolution of online business over the last decade

You're going to love this conversation as much as I did. It’s jam-packed, so let’s dive in!

Links Mentioned:

Read the full shownotes: https://elizabethmccravy.com/286
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy
Check out Maggie Patterson’s Website: https://bsfreebusiness.com/
Follow Maggie on Instagram: https://www.instagram.com/bsfreebusiness
Take Our Website Quiz (+ Get Free Canva Templates!): https://elizabethmccravy.com/quiz
Join Booked Out Designer: https://elizabethmccravy.com/bod
Join Podcast Sucess Blueprint: https://elizabethmccravy.com/psb

Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills.Learn more: elizabethmccravy.com/CHM

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Does booking clients feel slow for you right now? Are you getting ghosted by potential clients? Maybe you have even thought to yourself, “Man, they seemed so interested, but I never heard back from them.” If you’re nodding your head right now, that this episode is for you. I'm teaching you a simple but powerful way to stay top of mind and book more clients that most business owners just completely skip over.

This booking strategy is simple but strategic and honestly? Pretty easy to set up too. Plus, I'm going to give you an EXACT template to use in all the things. So if you're a service business provider and you feel like the ball is getting dropped between the inquiry and someone booking or you keep getting ghosted, this is for you. Let’s get into it!

Links Mentioned:

Read for the full shownotes: https://elizabethmccravy.com/285
Grab your FREE Dubsado Templates: https://elizabethmccravy.com/canned
Shop Showit Website Templates: https://elizabethmccravy.com/shop
Not sure which template is right for you? Take the quiz: https://elizabethmccravy.com/quiz
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy
Join Booked Out Designer: https://elizabethmccravy.com/bod
Join Podcast Success Blueprint: https://elizabethmccravy.com/psb

Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills.Learn more: elizabethmccravy.com/CHM

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Have you considered intentionally working less in your business or career to prioritize your motherhood? Or maybe you desire to take a career pause from your paid work to focus your time and energy on family life?

These decisions can be tough ones to make, especially when it can feel like the world is telling us that we should do it all and just keep pushing harder and harder. If you're craving slowing down, softness, maybe you feel a little over girl bossing right now, or maybe you've decided you don't want a seat in the C-suite right now, but you do still consider yourself an ambitious woman, this episode is for you.

I’m talking to Neha Ruch, creator of Mother Untitled about what it can look like to take a career pause or downshift your work or business. Pausing doesn't mean you're falling behind. It just means you know your priorities for the season and you're pursuing those priorities. So, in this episode, we're really talking about what that can look like and how we can start redefining how to do a pause.

Neha shares about:

Why the term stay-at-home mom needs a rebrand
The reality of what it looks like to be a stay-at-home mom in 2024
How many American women are desiring career pauses and downshifts (and what we can do to pursue one)
What a pause or downshift even is (if those terms feel new to you)
What you can do to enjoy a career pause
How you can use a pause to develop your sense of identity aside from your work

Plus, she also talks about how you can ultimately leverage time away from the traditional workforce to network, explore, and ultimately return stronger than ever. As a mom of little kids, I felt just so honored to get to have Neha on the podcast, and I hope that you love this conversation as much as I did.

Links Mentioned:

Read the full shownotes: https://elizabethmccravy.com/284
Pre-order Neha’s Book, The Power Pause: https://rstyle.me/+OBVE57x5GPPhOFuSYFR3OQ
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy
Connect with Mother Untitled on Instagram: https://instagram.com/motheruntitled
Find more about Mother Untitled: https://motheruntitled.com
Take Our Website Quiz (+ Get Free Canva Templates!): https://elizabethmccravy.com/quiz
Join Booked Out Designer: https://elizabethmccravy.com/bod

Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills.Learn more: elizabethmccravy.com/CHM

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Last week, I shared all about how I just redesigned my whole Showit website from scratch after years of having the same design. And today? I'm sharing six things I learned from designing for myself that you can apply to your own business, whether you're customizing a website template (like one of the ones in my template shop!), or if you're simply updating your current website every now and then.

My hope is that tips will help you even as a non-designer. These lessons are fresh because I literally just launched as I'm recording this (the site went live yesterday as the time I recorded this). These are things that I learned in real time that you can apply to your business. Let’s dive in!

Links mentioned:

Read the shownotes: https://elizabethmccravy.com/283
Shop Elizabeth McCravy Templates: https://elizabethmccravy.com/shop
Join Booked Out Designer: https://elizabethmccravy.com/bod
Join Podcast Success Blueprint: https://elizabethmccravy.com/psb
Not sure what template is for you? Take the quiz: https://elizabethmccravy.com/quiz
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

Take the Website Personality Quiz at https://elizabethmccravy.com/quiz to get your FREE Canva templates, 10% off of your website template, a free month of Showit, and a full brand profile for your business!

Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills.Learn more: elizabethmccravy.com/CHM

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I have a brand new website and a new brand for my business, and it’s finally live! I'm talking about new fonts, colors, patterns, logos, and a completely new website that I started completely from scratch. This business rebrand has been in the works since LAST October, and so we’ve been working on it for almost a year (and I’ve been dreaming of sharing it with you ever since!).

I’m going to share:

Exactly why I chose to rebrand my business
My experience working with a branding agency (as a designer myself!)
Design decisions we made for the brand (and the why behind those decisions)
The process we went through (including the nitty gritty of working to redesign and reimagine 100+ pages of my giant website from the ground up).

To celebrate the launch of my new website, I’m also having a sale (on EVERYTHING). For a limited time, until September 3rd, grab some seriously stunning website templates at a sweet discount (25% off!), or snag one of my signature courses (Booked Out Designer or Podcast Success Blueprint) for 15% off. Plus, everyone who makes a purchase is going to get one of my Launch Debrief Template absolutely free! Get all the details here: https://elizabethmccravy.com/website-launch-sale

Links Mentioned:

Get the full shownotes: https://elizabethmccravy.com/282
Shop the website launch sale: https://elizabethmccravy.com/website-launch-sale
Sign up for Podcast Success Blueprint: https://elizabethmccravy.com/psb
Join me inside Booked Out Designer: https://elizabethmccravy.com/bod
Shop Elizabeth McCravy Templates: https://elizabethmccravy.com/shop
Not sure what template is for you? Take the quiz: https://elizabethmccravy.com/quiz
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy
Join Booked Out Designer: https://elizabethmccravy.com/bod

To celebrate my new website, I'm having a massive site-wide sale right now! Everything is 15-25% off. Get my website templates for 25% off with the code "CELEBRATE25" and get Podcast Success Blueprint and Booked Out Designer for 15% off with the code "COURSESALE". This sale ends on 9/3/2024. Get all the details: https://elizabethmccravy.com/website-launch-sale

Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills.Learn more: elizabethmccravy.com/CHM

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Today, I’m sharing a behind-the-scenes look into a very typical work week for me as a mom, as a business owner who works from home, and as a woman in the new baby and toddler phase of parenting. When I asked you guys what you want more of on the podcast, these kinds of episodes are always a favorite. It was actually one of the first 10 episodes of The Breakthrough Brand Podcast (which is fun to think about – because life was so different back then!).

I hope you enjoy this behind the scenes (from what I do on my full work days to what I’m doing in “mom mode”. Personally, I love when people pull back the curtain and just really share the raw and real of what this looks like to run their business. And so that is truly what this is. You'll hear me check in every morning to say what I have planned for that day and then check in the evening as well to let you know how the day actually went. Make sure to head to the full show notes for all the links mentioned!

Links Mentioned:

Get the full shownotes: https://elizabethmccravy.com/281
Shop Elizabeth McCravy Templates: https://elizabethmccravy.com/shop
Join Booked Out Designer: https://elizabethmccravy.com/bod
Join Podcast Success Blueprint: https://elizabethmccravy.com/psb
Not sure what template is for you? Take the quiz: https://elizabethmccravy.com/quiz
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

Want to start a podcast but not sure where to start? Get the free guide with the 5 things that I couldn't run my podcast without at elizabethmccravy.com/record! I'll teach you about physical podcast equipment to buy, podcast hosts, and other softwares in this freebie.

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Today, I’m bringing on Stephanie King from My Essential Birth to the podcast. Stephanie has been instrumental in my pregnancy and birth journey with both of my boys. I discovered her podcast early in my first pregnancy and have been a dedicated listener ever since. Her content, courses, and guidance have been invaluable. It's amazing how our paths crossed through social media, and we've since collaborated in a number of ways.

Today, I'm excited to dive into a topic she doesn't often discuss: her business smarts and the journey behind My Essential Birth podcast. We’re talking about how she grew her business, what she would do differently, and what she recommends for new business owners looking to start an online course business and podcast!

And spoiler alert - Stephanie’s podcast now has over 2.3 million downloads and 692 reviews! She’s served over 1500+ students in her online course, so she’s definitely an expert in the field (and it’s especially fun having her talk about the B2C world, since it’s often different from other podcast advice out there (but still highly relevant and worth considering for your own business). Welcome, Stephanie!

Links Mentioned

Read the full shownotes: https://elizabethmccravy.com/280
Watch the Episode on Youtube: https://youtu.be/uEml2ZbwG8Q
Enter The Giveaway On Instagram: https://www.instagram.com/reel/C-nUh5nJiOH/
Join me inside Podcast Success Blueprint: https://elizabethmccravy.com/psb
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy
Connect with Stephanie on Instagram: https://www.instagram.com/myessentialbirth
Check Out My Essential Birth: https://www.myessentialbirth.com/
Shop Elizabeth McCravy Templates: https://elizabethmccravy.com/shop
Not Sure Which Template is Right For You? Take the Quiz: https://elizabethmccravy.com/quiz

Want to start a podcast but not sure where to start? Get the free guide with the 5 things that I couldn't run my podcast without at elizabethmccravy.com/record! I'll teach you about physical podcast equipment to buy, podcast hosts, and other softwares in this freebie.

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Most podcasters don't earn as much as they could from their show. In fact, many smaller podcasts don't make any money at all, which is one reason why so many podcasters quit. Today, I’m talking about how making money from podcasting goes beyond just getting sponsors for ads. For smaller podcasts with less than a thousand downloads per episode, you likely won’t make enough on sponsorships for running a show to be “worth it” which is one of the reasons so many podcasters quit.

In this episode, I’m sharing THREE ways to make money through your podcast but there are actually TEN ways I make money through my show that I’ll discuss in detail in Podcast Success Blueprint. If you want to turn your podcast into an asset for your business (that makes you money!), I’d love for you to join me inside!

Links Mentioned

Get the full shownotes: https://elizabethmccravy.com/279
Sign up for Podcast Success Blueprint: https://elizabethmccravy.com/psb
Shop Elizabeth McCravy Templates: https://elizabethmccravy.com/shop
Not sure what template is for you? Take the quiz: https://elizabethmccravy.com/quiz
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy
Join Booked Out Designer: https://elizabethmccravy.com/bod

Take the Website Personality Quiz at https://elizabethmccravy.com/quiz to get your FREE Canva templates, 10% off of your website template, a free month of Showit, and a full brand profile for your business!

The BB Podcast just got a MAKEOVER, and I'm celebrating by giving away $500 Cash + the opportunity to be a guest on the podcast (or get 1:1 coaching from me)! Enter here: https://www.instagram.com/p/C90RdfYJaJj/

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This is part three of the three part series all about my maternity leave as a business owner, as a mom of two, and just taking you guys behind the scenes more of my life and business. Today, I’m sharing all about coming back from maternity leave and what my schedule looks like as a mom working two days per week!

What I’m sharing:

Our experience finding a nanny
What we’re doing for childcare for each child
Our current family schedule
My hope for the rest of this year
My feelings wanting more time at home and with my kids in this season

You’ll also hear that one of the things I’m working on now that I’m back from maternity leave is preparing to speak at Showit’s Spark conference. If you want to join me, grab a ticket and use code MCCRAVY100 for $100 off!

Links Mentioned:

Read the shownotes: https://elizabethmccravy.com/278
Listen to part one (episode #276) where I talked all about planning my maternity leave: https://elizabethmccravy.com/276
Listen to part two (episode #277) where I shared BTS of what my maternity leave has been like so far (https://elizabethmccravy.com/277)
Join me at Spark and Use Code MCCRAVY100 for $100 Off: https://spark.showit.com/
Tune into episode #255 where I share how I run a multiple-six figure/year business on part-time hours: https://elizabethmccravy.com/255
Shop our Showit Website Templates: https://elizabethmccravy.com/shop
Join me inside Booked Out Designer: https://elizabethmccravy.com/bod
Sign up for the Podcast Success Blueprint: https://elizabethmccravy.com/psb
Want the insider scoop? Join my Free Facebook community: https://elizabethmccravy.com/facebook
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

Take the Website Personality Quiz at https://elizabethmccravy.com/quiz to get your FREE Canva templates, 10% off of your website template, a free month of Showit, and a full brand profile for your business!

The BB Podcast just got a MAKEOVER, and I'm celebrating by giving away $500 Cash + the opportunity to be a guest on the podcast (or get 1:1 coaching from me)! Enter here: https://www.instagram.com/p/C90RdfYJaJj/

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Today I’m taking you behind the scenes of my 4-month maternity leave with my second baby as a business owner! If you’ve ever wondered what maternity leave might be like, how my business did while I was away, what it was like going from one kid to two (while recovering from a c-section), this episode is for you.

I’m sharing:

What I still was doing in my business during my leave
How I unplugged from work
How my business did financially in those 4 months
What it was like going from 1 to 2 kids
C-section recovery
How we had “4 weekend days a week” while I was on leave
Potty training my toddler with a newborn
Going on a beach vacation with a 2-month-old

And so much more. As you can tell, we’re going to cover a lot today but I’m excited to share with you all what it was really like behind-the-scenes of my maternity leave!

Links Mentioned:

Read the shownotes: https://elizabethmccravy.com/277
Listen to last week's episode (#276) where I talked all about planning my maternity leave: https://elizabethmccravy.com/276
Shop our Showit Website Templates: https://elizabethmccravy.com/shop
Join me inside Booked Out Designer: https://elizabethmccravy.com/bod
Sign up for the Podcast Success Blueprint: https://elizabethmccravy.com/psb
Want the insider scoop? Join my Free Facebook community: https://elizabethmccravy.com/facebook
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

Take the Website Personality Quiz at https://elizabethmccravy.com/quiz to get your FREE Canva templates, 10% off of your website template, a free month of Showit, and a full brand profile for your business!

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Over the next few weeks, I’ll be sharing a behind-the-scenes look into my maternity leave with my second baby. Specifically, what my maternity leave looked like as a business owner! Compared to last time with my first baby Colin, I have to say that felt a lot more fluid this time.

In this episode, I’m going to share a behind-the-scenes look at how I planned this leave: from what I had to do to prepare my business for me to be gone, what I’d do differently, what I thought worked well, and what I did do differently from my last leave.

If you want more maternity leave episodes, tune into these next:

Episode 139 was when I shared how I planned my leave with Colin
Episode 158 is where I share what the maternity leave was like with Colin
Episode 157 where I share my postpartum journey as a first time mom

Links Mentioned:

Read the full shownotes: https://elizabethmccravy.com/276
Shop our Showit Website Templates: https://elizabethmccravy.com/shop
Join me inside Booked Out Designer: https://elizabethmccravy.com/bod
Sign up for the Podcast Success Blueprint: https://elizabethmccravy.com/psb
Want the insider scoop? Join my Free Facebook community: https://elizabethmccravy.com/facebook
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

Take the Website Personality Quiz at https://elizabethmccravy.com/quiz to get your FREE Canva templates, 10% off of your website template, a free month of Showit, and a full brand profile for your business!

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Today on the podcast, we are talking all about ConvertKit's rebrand to Kit. In case you missed their big announcement of this, don’t worry! I’m sharing all about it today: from my thoughts on the name, what it looks like to rebrand a company of this size, domain name things, and even diving into the last time ConvertKit rebranded and how it relates to all of this.

I have a spicy opinion on it all that I'm excited to talk about it from the perspective of a brand designer and business owner (and someone who has been a ConvertKit user for many, many years now, loves the company, and supports them wholeheartedly). Let’s dive in!

Links mentioned:

Read the full shownotes: https://elizabethmccravy.com/275
Read more about ConvertKit’s rebrand here: https://convertkit.com/resources/blog/convertkit-to-kit
Shop our Showit Website Templates (use code BBPODCAST for 10% off!): https://elizabethmccravy.com/showit-website-templates/
Join me inside Booked Out Designer: https://elizabethmccravy.com/bod
Join Podcast Success Blueprint: https://elizabethmccravy.com/psb
Want the insider scoop? Join my Free Facebook community: https://elizabethmccravy.com/facebook
Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/

If you're a brand or website designer who wants to learn the skills to build an in-demand design business, you need my course, Booked Out Designer! You’ll learn everything from how to run client projects to things like choosing your niche, mastering discovery calls, pricing for profit, and social media strategies to book clients. Check it out at https://elizabethmccravy.com/BOD

Take the Website Personality Quiz at https://elizabethmccravy.com/quiz to get your FREE Canva templates, 10% off of your website template, a free month of Showit, and a full brand profile for your business!

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I'm back for part two on how to make more money in your service business this summer. In this episode, I'm sharing ways to make more money in your business quickly, that are not the basic stuff you always hear recommended to you (that typically involve a TON of work or for you to burn down your entire business model). These 4 things are NOT going to force you to reinvent the wheel, but they are incredible effective if you want to add more revenue to your service business with what you're doing right now.

If you missed last week's episode, go listen to that too! It will give you 4 more ways to make more money soon!

Links Mentioned:

Read the full shownotes: https://elizabethmccravy.com/274
Shop our Showit Website Templates: https://elizabethmccravy.com/shop
Join me inside Booked Out Designer: https://elizabethmccravy.com/bod
Sign up for the Podcast Success Blueprint: https://elizabethmccravy.com/psb
Want the insider scoop? Join my Free Facebook community: https://elizabethmccravy.com/facebook
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

It's time for Quarter 2 of 2024! This is a great time to rework the way you manage your business' finances to be more effective and help you create more profit this year. Get my simple 8-step financial process I do at the end of every month to help me manage my business finances: https://elizabethmccravy.com/profit I walk you through EXACTLY what to do in this free guide!

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It is officially summer! While summer can feel like a busy season for some people, it can also be a slower time when it comes to inquiries and gaining new business, to the point where you might start wondering, "Hey, how am I going to find that next client for my service business?"

This week and next week, I have a two-part series where I'm sharing 8 ways to make more money in your business as a service provider. So whether you're a designer, a copywriter, a podcast producer, an event planner, social media manager, photographer, coach, whatever you do, these tips will help you make more money in your service business.

And if you also sell products, listen to this as well because a lot of this stuff really overlaps well with that too.

I have gone out of my way on this episode to focus on non-obvious ways to bring in more money in your service business. Plus - I'm focusing on ways you can make more money WITHOUT abruptly changing your business model, by adding products or new services, or reinventing the wheel in some other way.

Links Mentioned:

Read the full shownotes: https://elizabethmccravy.com/273
Shop our Showit Website Templates: https://elizabethmccravy.com/shop
Join me inside Booked Out Designer: https://elizabethmccravy.com/bod
Sign up for the Podcast Success Blueprint: https://elizabethmccravy.com/psb
Want the insider scoop? Join my Free Facebook community: https://elizabethmccravy.com/facebook
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

Want to start a podcast but not sure where to start? Get the free guide with the 5 things that I couldn't run my podcast without at elizabethmccravy.com/record! I'll teach you about physical podcast equipment to buy, podcast hosts, and other softwares in this freebie.

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If we’re all just being honest, productivity just doesn’t look the same in the before and after of motherhood. But often you’re not told that as a new mama, you’re just told “productivity hacks for moms” and that you’ll “feel like your old self” eventually and to “sleep when the baby sleeps” (but also try working during nap time).

But here’s the problem: sometimes this can sound like you need to keep doing the same things as you did before you were a mother. And in my experience, it just doesn’t work that way - which is something I REALLY wish I had understood before becoming a mom. It would have saved me from the PRESSURE I felt to “get things done” the way I did before.

So whether you’re a new mom, an expecting mom, or a mom of a few kiddos, today I want to casually chat about what productivity might mean in this season of your life as a mom to little kids who also has a business and wears a lot of hats!

Links Mentioned:

Read the full shownotes (with links to the books!): https://elizabethmccravy.com/272
Shop our Showit Website Templates: https://elizabethmccravy.com/shop
Join me inside Booked Out Designer: https://elizabethmccravy.com/bod
Sign up for the Podcast Success Blueprint: https://elizabethmccravy.com/psb
Want the insider scoop? Join my Free Facebook community: https://elizabethmccravy.com/facebook
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

Want to start a podcast but not sure where to start? Get the free guide with the 5 things that I couldn't run my podcast without at elizabethmccravy.com/record! I'll teach you about physical podcast equipment to buy, podcast hosts, and other softwares in this freebie.

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If you’re early on in your business journey, this episode is for you. This is a huge and exciting step, and if you’re anything like me, you’ll look back fondly on these early days years from now. I’m nine years into my business journey, and I often reminisce about those initial days that felt so hard and confusing.

Taking chances, being super scrappy, and putting myself out there—those memories are amazing. And you’re doing it now too, so GO YOU! Whether you’re starting straight out of college, after leaving a long-time 9 to 5, or as a stay-at-home mom beginning a side hustle, you’re crushing it.

In this episode, we’re talking about common advice given to new business owners—and why you might want to ignore it. If you're trying to get all your ducks in a row before starting your business, this episode is for you!

Links Mentioned:

Get the full shownotes: https://elizabethmccravy.com/271
Grab your free guide to help you name your business: https://elizabethmccravy.com/name-your-business
Shop Elizabeth McCravy Templates: https://elizabethmccravy.com/shop
Join Booked Out Designer: https://elizabethmccravy.com/bod
Join Podcast Success Blueprint: https://elizabethmccravy.com/psb
Not sure what template is for you? Take the quiz: https://elizabethmccravy.com/quiz
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

Want to start a podcast but not sure where to start? Get the free guide with the 5 things that I couldn't run my podcast without at elizabethmccravy.com/record! I'll teach you about physical podcast equipment to buy, podcast hosts, and other softwares in this freebie.

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More peace and more profits - that’s what we're chatting about today. In today’s episode we are going to talk through tangible strategies you can use and questions you can ask yourself to get yourself more peace and more profit in your business. Plus, we dive into how to build a business that's what you WANT, instead of the one you think you should have (because someone else told you to?).

Let's face it, so many of us burn out because our business gets really complicated. The truth is that in reality, we likely started our businesses seeking more freedom in our lives, but we often end up chasing the wrong things, which leads to us finding ourselves too busy and ultimately feeling unfulfilled.

My guest today is Becky Hoschek, and she's a wife, mom, and life coach, with a goal of helping moms and creative entrepreneurs reclaim their quality of life while building a profitable and sustainable business. You guys know I’m all about this, which is probably why Becky and I have always resonated so well together. I've actually known Becky for many years now and she's truly wonderful and has so much to offer when it comes to mindset work and business building.

Today, we are going to talk through three questions to ask when you want more peace and profits. If you want to work with Becky 1:1 in her program SIMPLIFIED, you can apply here (and let her know you heard about it on the Breakthrough Brand Podcast!): https://beckyhoschek.com/simplified

Links Mentioned:

Get the full show notes: https://elizabethmccravy.com/270
Watch the Episode on YouTube: https://youtu.be/dGFMC91yrgw
Apply for SIMPLIFIED: https://beckyhoschek.com/simplified
Listen to BEYOND Podcast with Becky: https://beckyhoschek.com/podcast
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy
Connect with Becky on Instagram: https://www.instagram.com/beckyhoschek/
Check Out Becky’s Website: https://beckyhoschek.com/
Shop Elizabeth McCravy Templates: https://elizabethmccravy.com/shop
Not Sure Which Template is Right For You? Take the Quiz: https://elizabethmccravy.com/quiz

Want to start a podcast but not sure where to start? Get the free guide with the 5 things that I couldn't run my podcast without at elizabethmccravy.com/record! I'll teach you about physical podcast equipment to buy, podcast hosts, and other softwares in this freebie.

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I’m all about growing your business with a team and not doing it alone! But just because you hire people (contractors or w2 employees) does not mean that business is all of a sudden easy peasy. In some ways, it actually makes your business more complex.

There are a lot of challenges that come with having a team, especially with remote teams. I have team members who I’ve literally never met in person but I’m in communication with daily or weekly, so it CAN work!

Today, I’m sharing 3 questions I ask my team members every week that have made a HUGE difference in my team community and productivity. Plus, it’s easy and can even be automated!

If you want to see real-life examples (and get step-by-step instructions of exactly how I set this up), download my free guide here: https://elizabethmccravy.com/questions

Links Mentioned:

Get the full shownotes: https://elizabethmccravy.com/269
Grab your free guide walking you through this process (with examples): https://elizabethmccravy.com/questions
Shop Elizabeth McCravy Templates: https://elizabethmccravy.com/shop
Join Booked Out Designer: https://elizabethmccravy.com/bod
Not sure what template is for you? Take the quiz: https://elizabethmccravy.com/quiz
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

Want to start a podcast but not sure where to start? Get the free guide with the 5 things that I couldn't run my podcast without at elizabethmccravy.com/record! I'll teach you about physical podcast equipment to buy, podcast hosts, and other softwares in this freebie.

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At the time of recording this, I’ve been a part of a monthly book club since December of 2021 and we’ve met a total of 31 times since we started! Last year, we even had a “book club retreat” where we got to hang out outside of our usual meetings and honestly, it was so much fun.

Being able to start a book club and just have FUN with it has been such a blessing, so if you’ve been looking to start something like this (or you’re part of a book club already and want some tips for keeping it fun and still going strong!), you’re going to love today’s episode. I’ve made some really strong friendships in it too.

I feel like everybody needs a book club like this (regardless of whether or not you are a “big reader” yet and I know my friends agree!

My goal for this episode is to show you how to start a book club and keep it going so that it quickly becomes a favorite part of the month for everyone!

Links Mentioned:

Read the full shownotes (with links to the books!): https://elizabethmccravy.com/268
Shop our Showit Website Templates: https://elizabethmccravy.com/shop
Join me inside Booked Out Designer: https://elizabethmccravy.com/bod
Sign up for the Podcast Success Blueprint: https://elizabethmccravy.com/psb
Want the insider scoop? Join my Free Facebook community: https://elizabethmccravy.com/facebook
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

Want to start a podcast but not sure where to start? Get the free guide with the 5 things that I couldn't run my podcast without at elizabethmccravy.com/record! I'll teach you about physical podcast equipment to buy, podcast hosts, and other softwares in this freebie.

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If you're a mom to little's who wants to start a business or you're a mom already with a business trying to figure out how to grow your business while still prioritizing your family, this episode is for you!

I'm chatting with the lovely Amy Hanneke of Hello and Co Creative. Amy is a brand new website designer for wellness professionals and she's also a wife, a boy mom, a cat mom, and a St. Louis native. She started her brand and website design business just 11 months ago at the time of recording this and her business has grown a ton since. She’s really built the dream part-time business as a stay-at-home mom, and I can’t wait to share more of her story today!

In this episode, she is specifically sharing 4 principles that she believes have HUGELY helped her grow a part-time business as a stay-at-home mom!

Links Mentioned:

Watch the Episode on Youtube: https://youtu.be/hE_CarqE0mQ
Watch Amy's Testimonial on Youtube of Booked Out Designer: https://www.youtube.com/watch?v=EhoDm708qB0
Read About How Amy Got a 755% ROI After Joining Booked Out Designer: https://hellococreative.com/booked-out-designer-by-elizabeth-mccravy/
Try out Toggl Time Tracking: https://elizabethmccravy.com/toggl
Automate Your Business with Dubsado: https://elizabethmccravy.com/dubsado
Join me inside Booked Out Designer: https://elizabethmccravy.com/bod
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy
Connect with Amy on Instagram: https://instagram.com/hellococreative
Check Out Amy's Website: https://hellococreative.com/
Shop Elizabeth McCravy Templates: https://elizabethmccravy.com/shop
Not Sure Which Template is Right For You? Take the Quiz: https://elizabethmccravy.com/quiz

Want to start a podcast but not sure where to start? Get the free guide with the 5 things that I couldn't run my podcast without at elizabethmccravy.com/record! I'll teach you about physical podcast equipment to buy, podcast hosts, and other softwares in this freebie.

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Today, I have a special episode in store! This is an interview I did with Becky Hoschek on her podcast about plans, pivots, and really trusting God in motherhood and business. Although we talk about motherhood and business stuff a lot, we talk about plenty of other things as well if that’s not applicable to you.

We covered things like:

how I make money online
the time I felt like throwing in the towel
how I merge having a more systems-related brain and a creative brain
being okay with failure
mom life and work schedules
how my faith impacts my business

And honestly - so much more. As you tune in, this episode originally aired at the end of 2023 so I shared about having only one child and being pregnant at the time. It was also before I had my course Podcast Success Blueprint which is why it’s not mentioned in the episode.

If you love this episode, stay tuned. Becky will be back on the podcast in a few short weeks where I'm interviewing her!

Links Mentioned:

Tune into Becky’s Podcast, BEYOND: https://beckyhoschek.com/podcast
Shop our Showit Website Templates (use code BBPODCAST for 10% off!): https://elizabethmccravy.com/shop
Join me inside Booked Out Designer: https://elizabethmccravy.com/bod
Sign up for the Podcast Success Blueprint: https://elizabethmccravy.com/psb
Want the insider scoop? Join my Free Facebook community: https://elizabethmccravy.com/facebook
Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/

Take the Website Personality Quiz at https://elizabethmccravy.com/quiz to get your FREE Canva templates, 10% off of your website template, a free month of Showit, and a full brand profile for your business!

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I’m so excited to share Ethan’s birth story with you! I’m a new mom again (and we are officially a family of four). Baby number two, Ethan Daniel McCravy, is absolutely so wonderful and amazing and it’s been fun doing this all again (but with more experience than my first go around).

If you listened to Colin's birth episode (episode 148), you know that my birth did not go according to plan but God still showed up in so many ways. Ethan’s birth also did not go according to plan, and in fact, I ended up having an unplanned c-section, which I share all about on this podcast episode.

I really believe it’s so important to share stories like these because we often only hear birth stories that are glamourized: the “quick births”, the “unmedicated births” and “the ones that went according to plan”. The truth is that despite parts of the birth being disappointing, I still love my birth and I believe so much of it was really beautiful.

Plus, at the end of it all, I ended up with a perfect and special baby boy! God showed up in Ethan’s birth in so many amazing ways. Thank you for holding space and caring enough to listen to this story!

If you’re a fellow c-section mama and want some encouragement, you’ll find it in this episode! And, if a c-section really scares you and feels “worst case scenario” as you think about your own labor and delivery, then I hope this episode encourages you to see c-sections in a different light.

Links Mentioned:

Read the full shownotes: https://elizabethmccravy.com/265
Listen to Colin's birth story next: https://elizabethmccravy.com/148
What a walking epidural is: https://www.verywellfamily.com/walking-epidurals-2752787
Shop our Showit Website Templates: https://elizabethmccravy.com/shop
Join me inside Booked Out Designer: https://elizabethmccravy.com/bod
Sign up for the Podcast Success Blueprint: https://elizabethmccravy.com/psb
Want the insider scoop? Join my Free Facebook community: https://elizabethmccravy.com/facebook
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

Take the Website Personality Quiz at https://elizabethmccravy.com/quiz to get your FREE Canva templates, 10% off of your website template, a free month of Showit, and a full brand profile for your business!

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Today, I’m doing something NEW on the podcast. I don’t think I’ve ever shared an interview from another person’s podcast with you, but this episode from Mara Kucirek’s podcast (Create a Better Course) was so good that I knew I wanted to share it with you today. If you want to see the nitty-gritty behind the scenes of launching an online course, this is one episode you do not want to miss.

If you haven’t yet, make sure to also listen to episode 261 where I interviewed Mara about all the things “online courses”, from creating them to selling them well.

This interview was especially fun because Mara is a STUDENT of Booked Out Designer (and Podcast Success Blueprint which wasn’t done at the time of this recording). She asked really good questions because NOT ONLY is she brilliant and so strategic when it comes to online courses, but she also has that insider student perspective.

Here’s just a glimpse of what we talked about:

How to get your course off your to-do list and into the world
How to beta launch your course
Live launching vs. Evergreen models

I've also just shared a lot of behind-the-scenes on how (and why) I’ve made some of the decisions that have led me to make multi-six figures off of my online course (and enrolled 200+ students without running ads).

Links Mentioned:

Read the full show notes: https://elizabethmccravy.com/264
Tune into Episode #261 when I interview Mara all about online course trends: https://elizabethmccravy.com/261
Listen to Mara's Podcast Create a Better Course: https://marakucirek.com/podcast
Shop our Showit Website Templates (use code BBPODCAST for 10% off!): https://elizabethmccravy.com/shop
Join me inside Booked Out Designer: https://elizabethmccravy.com/bod
Sign up for the Podcast Success Blueprint: https://elizabethmccravy.com/psb
Want the insider scoop? Join my Free Facebook community: https://elizabethmccravy.com/facebook
Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/

Take the Website Personality Quiz at https://elizabethmccravy.com/quiz to get your FREE Canva templates, 10% off of your website template, a free month of Showit, and a full brand profile for your business!

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I've been producing The Breakthrough Brand podcast for over 5 years now, and let me tell you, it's become one of my absolute favorite parts of my business! Funny enough, I was re-listening to an old podcast episode to prepare myself for a speaking engagement earlier this week (at the time of recording), and I literally talked about how much JOY podcasting was bringing me 20 episodes in. Now 260 episodes later? That’s STILL true for me.

If you're even remotely considering starting a podcast this year, I cannot recommend it enough! But something that often hangs people up when starting a podcast is: what do I really need? What equipment should I buy?

Then you hear about things like audio equalizers, mixers, audio interfaces, headphone amplifiers, acoustic treatments, and cables, and it becomes harder and harder to figure out what you need. But here’s the truth: I do not use fancy equipment! So if you want someone to just TELL YOU what to use (instead of sharing all about the 1,000+ options there are out there), then this is the episode for you!

Links Mentioned:

Grab my Free Podcast Equipment Guide: https://elizabethmccravy.com/record
Sign up for the Podcast Success Blueprint: https://elizabethmccravy.com/psb
Shop our Showit Website Templates (use code BBPODCAST for 10% off!): https://elizabethmccravy.com/showit-website-templates/
Join me inside Booked Out Designer: https://elizabethmccravy.com/bod
Want the insider scoop? Join my Free Facebook community: https://elizabethmccravy.com/facebook
Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/

Take the Website Personality Quiz at https://elizabethmccravy.com/quiz to get your FREE Canva templates, 10% off of your website template, a free month of Showit, and a full brand profile for your business!

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Hey moms, this episode is for you. It can be a lot to be juggling work, motherhood, no matter how many kids you have, how old they are, what type of work you do, how much childcare you have or don't have, it doesn't matter. I often have moments now as a mom (which I've been a mom for about two and a half years now) where I'm genuinely like, “what was I doing before being a mom? Why did I feel so busy?” Because things are so much busier now.

In this episode, I'm going to share with you seven thoughts, or seven affirmations for working moms (whatever you prefer to think of them as!). My hope is that these are thoughts that you can tell yourself throughout your day, throughout all the moments of motherhood and work and that they will encourage you and be a good mindset shift from what you might naturally be thinking during those busy moments. Enjoy!

Links Mentioned:

Read the full shownotes: https://elizabethmccravy.com/262
Shop our Showit Website Templates: https://elizabethmccravy.com/shop
Join me inside Booked Out Designer: https://elizabethmccravy.com/bod
Sign up for the Podcast Success Blueprint: https://elizabethmccravy.com/psb
Want the insider scoop? Join my Free Facebook community: https://elizabethmccravy.com/facebook
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

Take the Website Personality Quiz at https://elizabethmccravy.com/quiz to get your FREE Canva templates, 10% off of your website template, a free month of Showit, and a full brand profile for your business!

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Whether you're a brand new course creator or you've had lots of success in selling online courses already, this episode is for you. Mara really knows all the things about creating quality courses that give your students wins and help you ultimately grow your business.I learned a lot from this interview (as someone who's made courses already and has had success with online courses). So let me just say, that regardless of where you are in the “courses" stage of your business, you'll get a lot from this conversation as well.

We talk about things like:

Are courses oversaturated? Are there too many? Is there room for yours?
Online course trends for 2024
How to help people actually finish your course
Launch strategies for online courses
Evergreen selling versus live launching (and which one is right for you!)
How to turn around a failed launch
Refund policies for online courses
Common mistakes people make when selling their courses

And so much more! We really do just do a true deep dive into everything online courses in 2024. So again, you are going to love this one again, I certainly did.

Ready to create a better course (or get better at selling your course)? Mara is generously giving away a free strategy call to one of our listeners! Head to Instagram to enter to win now!

Links Mentioned:

Get the full show notes: https://elizabethmccravy.com/261
Watch the Episode on YouTube: https://youtu.be/jRh7Ot-6Q0E
Get 50% Off Flodesk: https://elizabethmccravy.com/flodesk
Check out Thrivecart: https://elizabethmccravy.com/thrivecart
Get a Free Trial of Kajabi: https://elizabethmccravy.com/kajabi
Sign up for ConvertKit: https://elizabethmccravy.com/convertkit
Check Out Podcast Success Blueprint: https://elizabethmccravy.com/psb
Join me inside Booked Out Designer: https://elizabethmccravy.com/bod
Listen to the Create a Better Course Podcast with Mara: https://marakucirek.com/podcast
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy
Connect with Mara on Instagram: https://instagram.com/marakucirek
Check Out Mara’s Website: https://marakucirek.com/
Shop Elizabeth McCravy Templates: https://elizabethmccravy.com/shop
Not Sure Which Template is Right For You? Take the Quiz: https://elizabethmccravy.com/quiz

Take the Website Personality Quiz at https://elizabethmccravy.com/quiz to get your FREE Canva templates, 10% off of your website template, a free month of Showit, and a full brand profile for your business!

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Whether you're in the early days and months of your business, or you've been at it a while, we all unfortunately do things that make business harder than it has to be. These are things that both new and established business owners all do, and today, we are adding them to your “To Quit” list, because they're taking up your time, energy, and ultimately making growth slower.

Today, I’m sharing 14 things as a business owner that are making your business harder that you may not even realize you're doing. The week this episode airs, I am celebrating eight years of running my business. These are some of the MANY things that I have had to consciously quit in those eight years (and some honestly that I still struggle with quitting even today!). So anyway, this is going to be a great (and FUN!) episode!

Links Mentioned:

Read the full shownotes: https://elizabethmccravy.com/260

Shop our Showit Website Templates: https://elizabethmccravy.com/shop

Join me inside Booked Out Designer: https://elizabethmccravy.com/bod

Sign up for the Podcast Success Blueprint: https://elizabethmccravy.com/psb

Want the insider scoop? Join my Free Facebook community: https://elizabethmccravy.com/facebook

Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

Take the Website Personality Quiz at https://elizabethmccravy.com/quiz to get your FREE Canva templates, 10% off of your website template, a free month of Showit, and a full brand profile for your business!

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This is PART TWO of last week's episode, with 4 more ways to be bolder in your faith as a Christian business owner!

If you feel like your faith is a secret because you don’t know if it’s ok to share it as a business owner, you’re worried you’ll alienate clients/customers who disagree with you, or maybe you feel God calling you to share but you’re like “what does that practically look like when I’m a photographer? Or a designer? Or a copywriter? Or bookkeeper?” Don’t worry - that’s what we are talking about today.

If you missed last week’s episode, go back and listen because they go together! I shared four ways to bring your faith into your business there, and I am sharing four MORE ways today (that are completely different from last week).

Links Mentioned:

Read the full shownotes: https://elizabethmccravy.com/259
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy
Become a Booked Out Designer: https://elizabethmccravy.com/booked-out-designer
Shop Showit Website Templates (Use Code BBPODCAST for 10% off): https://elizabethmccravy.com/shop
Join my FREE Breakthrough Brand All Access Facebook Group: https://elizabethmccravy.com/facebook

Take the Website Personality Quiz at https://elizabethmccravy.com/quiz to get your FREE Canva templates, 10% off of your website template, a free month of Showit, and a full brand profile for your business!

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Today’s episode is inspired by a question I got over and over again in my audience survey last year because a lot of you guys are like me. You are a personal brand business or other type of business but you are not a ministry, and what you do may have literally nothing to do with your faith on paper, but you ARE a Christian business owner and your faith is an important part of who you are and how you show up in the world. It also informs the decisions you make in your business, both the big ones and the small ones.

But maybe you feel like your faith is a secret because you don't know if it's okay to share it as a business owner and you're worried you'll alienate clients or customers who disagree with you. OR - maybe you're feeling like God is calling you to share about your faith, but you're not sure what that looks like when you’re a photographer or a designer (for example!).

So in this episode, I'm sharing four ways to bring your faith in Christ into your everyday work life as a business owner. And stay tuned - we are also doing a part two of this next week where I'm sharing four more ways. Let’s get into it!

Links Mentioned:

Read the full shownotes: https://elizabethmccravy.com/258
Tune Into Episode 42 with Jena Viviano about Sharing Your Faith as a Business Owner: https://elizabethmccravy.com/42
Tune Into Episode 236 with Brooke Jefferson on How We Can Share Boldly in Our Faith: https://elizabethmccravy.com/236
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy
Become a Booked Out Designer: https://elizabethmccravy.com/booked-out-designer
Shop Showit Website Templates (Use Code BBPODCAST for 10% off): https://elizabethmccravy.com/shop
Join my FREE Breakthrough Brand All Access Facebook Group: https://elizabethmccravy.com/facebook

Take the Website Personality Quiz at https://elizabethmccravy.com/quiz to get your FREE Canva templates, 10% off of your website template, a free month of Showit, and a full brand profile for your business!

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What makes a great website? What makes a dud?

Besides all the obvious things like don’t make your text too small, don’t use 1,000 fonts at once, and things like that… What are the major keys?!

No matter what you do in your work, if you have a website, you should be asking yourself these questions. Today I’m sharing 3 things that I consider TOP things to making a great website, and people often miss them.

I’m calling these “strong opinions”, but this could also be called “unpopular opinions” because these aren’t said enough. I hope this short and sweet episode gives you some business and website ideas to run with!

Links Mentioned:

Read the full shownotes: https://elizabethmccravy.com/257
Tune into Episode 192 to learn more about using paid stock photos with Haute Stock: https://elizabethmccravy.com/192
Shop All of My Showit Website Templates: https://elizabethmccravy.com/shop
Not sure which template is right for you? Take the quiz: https://elizabethmccravy.com/quiz
Join my FREE Breakthrough Brand All Access Facebook Group: https://elizabethmccravy.com/facebook
Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/
Join me inside Booked Out Designer: https://elizabethmccravy.com/bod

Take the Website Personality Quiz at https://elizabethmccravy.com/quiz to get your FREE Canva templates, 10% off of your website template, a free month of Showit, and a full brand profile for your business!

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Are you looking to grow your email list this year? Quizzes have a MUCH higher conversion rate than the typical lead magnet, and in this episode, I'm walking you through EXACTLY how you can create one for your business!

I've been creating quizzes since the beginning of 2018, so over five years now. Since then, I've made new quizzes, revamped quizzes, and helped other business owners make quizzes for their businesses through my quiz website template bundle for Showit.

I get asked about creating a quiz lead magnet a lot because it can be tough to know where to get started. So in this episode, I'm taking you step by step (in tons of detail) through the quiz creation process that I've used to create high-converting quiz lead magnets that are also fun and help make sales in my business. And I want the same for you.

But hey - before we get into all the step-by steps to create a quiz lead magnet, I want to make sure that you know I’ve created a quiz add-on template that can be added to ANY Showit website. With three results pages, over 10 quiz cover style options, a quiz embed page, and more, this will save you a TON of time getting your new quiz lead magnet set up.

Use code MAKEAQUIZ to get 15% off as my way of saying thank you for being a loyal listener!

Links Mentioned:

Read the full shownotes: https://elizabethmccravy.com/256
Sign up for Interact Quiz Software (Start Your Free Trial!): https://elizabethmccravy.com/interact
Grab my Quiz Template for Showit: https://elizabethmccravy.com/showit-quiz-template
Grab my Complete Add On Bundle: https://elizabethmccravy.com/showit-add-ons-bundle
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy
Not sure which template is right for you? Take the quiz: https://elizabethmccravy.com/quiz
Are you a designer? Find your business blind spot: https://elizabethmccravy.com/booked-out-designer-quiz
Become a Booked Out Designer: https://elizabethmccravy.com/booked-out-designer
Shop Showit Website Templates: https://elizabethmccravy.com/showit-website-templates/

Take the Website Personality Quiz at https://elizabethmccravy.com/quiz to get your FREE Canva templates, 10% off of your website template, a free month of Showit, and a full brand profile for your business!

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I posted a reel on Instagram all about a week in the life with my schedule in the last year and a half as a working mom who owns a business but works part-time from home. Today, I want to expand on what I explain in that very short 90-second clip to tell you more of the nitty-gritty details about what my week is like running my business, taking care of my son, recording this being very pregnant, and how my team and my husband fit into this.

We have had three days of childcare since November of 2022 and that’s been working well for us. Before that, we had no childcare at all. I know I’ve been asked questions about it so today I want to talk about my work week, what it looks like running a multiple six-figure-year business on part-time hours while I work from home without full-time childcare. And we're also going to talk about that “40 hour work week” and some mindset stuff around that.

In this episode, we are covering:

Where the idea of a “40-hour workweek” even comes from and why entrepreneurs who have “ditched the 9-5” still follow it [6:04]
Why I don’t feel like I run my business “part-time” but I DO only work part-time hours [9:53]
An EXACT BTS of my weekly schedule with only 3 days/week of childcare [12:13]
6 tips or things to consider if you want more “life” in your work-life balance [30:16]

I want this episode to show you what has been possible for me and what I believe is possible for you too! Stay tuned for more BTS episodes coming soon!

Links mentioned:

Read the full show notes: https://elizabethmccravy.com/255
Connect on Instagram: https://www.instagram.com/elizabethmccravy/
Shop Showit templates: https://elizabethmccravy.com/shop
Not sure which template is right for you? Take the quiz: https://elizabethmccravy.com/quiz
Join Booked Out Designer: https://elizabethmccravy.com/bod
Join our FREE Facebook Group: https://elizabethmccravy.com/facebook

Take the Website Personality Quiz at https://elizabethmccravy.com/quiz to get your FREE Canva templates, 10% off of your website template, a free month of Showit, and a full brand profile for your business!

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In this episode, I’m teaching you how to create a launch debrief for your business. If you’re not 100% clear on what I mean by this - don’t worry! We’ll talk about what it is, why you should do one, all the STEPS, and I even have a new resource to share with you — a ready-to-go Google Doc template of my ACTUAL launch debrief process that you can use as your starting point!

Whether you’re just getting started and debriefing your first launch EVER, or if you’ve been in business a while and are already doing some version of this (even just in your head!), I’m going to show you how to do this FOR REAL and effectively for your business. I love this kind of stuff and can’t wait to dive in!

Links mentioned:

Read the full shownotes: https://elizabethmccravy.com/254
Grab my launch debrief template: https://elizabethmccravy.com/debrief
Connect on Instagram: https://www.instagram.com/elizabethmccravy/
Shop Showit templates: https://elizabethmccravy.com/shop
Not sure which template is right for you?! Take the quiz: https://elizabethmccravy.com/quiz
Join Booked Out Designer: https://elizabethmccravy.com/bod
Join our FREE Facebook Group: https://elizabethmccravy.com/facebook

Take the Website Personality Quiz at https://elizabethmccravy.com/quiz to get your FREE Canva templates, 10% off of your website template, a free month of Showit, and a full brand profile for your business!

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Have you ever wondered if you could run your business without Instagram? Thinking about a social media detox? How much time would you get back? How would it affectthings like your revenue, your website traffic, and your overall visibility as a business owner? What other marketing tools would you use instead of social media?

As someone who uses Instagram a lot in my marketing, I'm like the rest of us in that I have desired to throw in the towel from time to time, especially after moments like creating a reel that takes an hour to make and then feeling like it did nothing at all for your business. Raise your hand if you've ever been there.

So whether you want to try no Instagram for a few months, no Instagram in your business permanently, or even if you're just like, “Hey, I want to be on this app less and not rely on it so much for my marketing”, this episode is for you. I'm chatting with the wonderful Shannon Skidmore who I just absolutely adore and she opens up a TON about exactly what it looked like for her to be off Instagram since 2017 (while still running a business with a podcast, courses, consulting, and all the things).

Shanna really has it figured out when it comes to what it looks like to REALLY break up with Instagram. And if you don't know Shanna, she's a former Fortune 100 financial advisor, turned business consultant educator and international speaker with clients and students in more than 26 countries. I can’t wait for you to hear her on the podcast today!

Links Mentioned:

Read the full shownotes: https://elizabethmccravy.com/253
Watch the Episode on Youtube: https://www.youtube.com/watch?v=prLw0wnGRY0
Grab The Profitability Playbook: https://shannaskidmore.com/playbook
Listen to Consider the Wildflowers (Elizabeth is on #43!): https://shannaskidmore.com/elizabeth-mccravy/
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy
Check Out Shanna’s Website: https://shannaskidmore.com/
Get on the waitlist for Podcast Success Blueprint: https://elizabethmccravy.com/psb
Shop Elizabeth McCravy Templates: https://elizabethmccravy.com/shop

Take the Website Personality Quiz at https://elizabethmccravy.com/quiz to get your FREE Canva templates, 10% off of your website template, a free month of Showit, and a full brand profile for your business!

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Today, I’m sharing three ADVANCED podcasting strategies - one for show growth, one for boosting efficiency, and one for making money for your podcast. Sounds pretty good right? Honestly, it was SO hard to narrow it down to just one tip from each category because I really do have SO many that I share inside Podcast Success Blueprint (which the doors are officially open to, if you’re reading this in real time, until February 2nd!).

If podcasting is one of your goals for 2024, or you already have a show that you want ADVANCED strategies for growing your show (and seeing real results from it), this is the episode (and course!) for you.

The truth is that this course became far more advanced and extensive than I had originally planned. I don't hold back when I'm teaching. Podcast Success Blueprint ended up becoming a true “A to Z” of starting, running, and scaling a successful podcast. It is a nine module course with over 75 total lessons in it. It’s definitely not your average podcast course. If today’s episode is inspiring you to really take your podcast seriously this year and leverage it to grow your business, I’d love to see you inside!

Links Mentioned:

Join Podcast Success Blueprint Now: https://elizabethmccravy.com/psb
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy
Become a Booked Out Designer: https://elizabethmccravy.com/booked-out-designer
Shop Showit Website Templates: https://elizabethmccravy.com/showit-website-templates/
Join my FREE Breakthrough Brand All Access Facebook Group: https://elizabethmccravy.com/facebook

Take the Website Personality Quiz at https://elizabethmccravy.com/quiz to get your FREE Canva templates, 10% off of your website template, a free month of Showit, and a full brand profile for your business!

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Even on mainly solo podcasts like mine, guest interviews are so important, not only for your show growth, but also just for giving your audience someone else's perspective. Not to mention - it gives you a break from being the brains behind all the content in your business. Podcast guest interviews are also a fun and exciting way to meet other people, network, make strong connections, and potentially even make lifelong friendships through people you meet.

On top of all that, podcast interviews can also help your audience grow exponentially on your podcast. When your guest shares about your episode, you're getting your podcast and your business in front of that guest audience. These 3 easy hacks will help you make guest episodes work harder for your business, so that you see more results on your podcast.

If one of your 2024 goals is to start or grow your podcast show, I want to say this is stuff (AND SO MUCH MORE) is what I actually teach in my course Podcast Success Blueprint.

And GREAT NEWS - it is opening next week. Podcast Success Blueprint will be open to the public or you to join starting on Monday, January 29th. We cover EVERYTHING inside (from starting your show to creating a maximized marketing web that sells your products or services on repeat).Make sure to hop on the waitlist now at https://elizabethmccravy.com/psb

Links Mentioned:

Read the full shownotes: https://elizabethmccravy.com/251
Get on the waitlist for Podcast Success Blueprint: https://elizabethmccravy.com/psb
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy
Become a Booked Out Designer: https://elizabethmccravy.com/booked-out-designer
Shop Showit Website Templates: https://elizabethmccravy.com/showit-website-templates/
Join my FREE Breakthrough Brand All Access Facebook Group: https://elizabethmccravy.com/facebook

Take the Website Personality Quiz at https://elizabethmccravy.com/quiz to get your FREE Canva templates, 10% off of your website template, a free month of Showit, and a full brand profile for your business!

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In this episode, I am sharing THREE of my favorite scriptures lately that I think are really encouraging as we start new as business owners this year. Whether you’re still setting goals or are just feeling called to be more attuned to God as you make decisions in your business, I hope these verses will be encouraging to you (in January when this airs, and for the rest of the year). I’m not just reading the Bible verses, I’m talking through them with you as well to help you apply them to your life right now!

On top of that, I’ve created some phone lock screens with these verses on them for you to use to keep them top of mind this year! You can get them for free at https://elizabethmccravy.com/verses

Links mentioned in this episode:

Get the blog version/full show notes for this episode: http://elizabethmccravy.com/250
Grab my phone lock screen verses: https://elizabethmccravy.com/verses
Scripture mentioned: Daniel 11:32, John 15:1-8, Ephesians 3:20-21
Connect on Instagram: https://www.instagram.com/elizabethmccravy/
Shop Showit templates: https://elizabethmccravy.com/shop
Join Booked Out Designer: https://elizabethmccravy.com/bod
Join our FREE Facebook Group: https://elizabethmccravy.com/facebook

Take the Website Personality Quiz at https://elizabethmccravy.com/quiz to get your FREE Canva templates, 10% off of your website template, a free month of Showit, and a full brand profile for your business!

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Today, I’m sharing ALL about team vision meetings. I rarely hear people talking about this, but personally I've found it be incredibly impactful in my own business. So, naturally, I wanted to share it with you all!

What I mean by team vision meetings is a gathering to kick off the year, close a year, start a new quarter, or even halfway through the year. It's where you lay out the exact direction we're heading in as a team!

In these meetings, we:

discuss the business goals and how each person plays a role in achieving them
review data from the previous quarter or year and interpret what it means for me
identify what's working, what's not, and where we're headed

In my opinion, team vision meetings are not just for large companies (where these types of meetings are more common). it's also great for us business owners who have small teams, whether they are all contractors or partly remote. In this episode, I'm sharing exactly how I do this!

Links Mentioned:

Get the full shownotes: https://elizabethmccravy.com/249
Grab your free guide walking you through this process: https://elizabethmccravy.com/249download
Shop Elizabeth McCravy Templates: https://elizabethmccravy.com/shop
Join Booked Out Designer: https://elizabethmccravy.com/bod
Not sure what template is for you? Take the quiz: https://elizabethmccravy.com/quiz
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

Take the Website Personality Quiz at https://elizabethmccravy.com/quiz to get your FREE Canva templates, 10% off of your website template, a free month of Showit, and a full brand profile for your business!

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A new year means it's a great time to make some tweaks to your website. In this short and sweet episode, I'm sharing a few things for you to do for the new year to keep your website up to date and fresh from an SEO perspective, make sure it’s attracting new clients and just overall ensure it works properly.

These three things can be done in less than five minutes (and this episode is less than 10 minutes!). So it’s SUPER quick and actionable - which I thought would be the best way to kick off the new year!

Plus - if you’re listening to this episode in real time and are looking at updating your website and know you need more of an overhaul than a quick update - I’m having a sale on my Showit website templates right now! Get 25% off with code NEWYEARNEWSITE (including add on templates!). Shop at https://elizabethmccravy.com/shop

Links Mentioned:

Read the full shownotes: https://elizabethmccravy.com/248
I want to hear from you! Fill out my End of Year Survey here: https://elizabethmccravy.com/survey
Shop All of My Showit Website Templates (Use code NEWYEARNEWSITE for 25% off): https://elizabethmccravy.com/shop
Not sure which template is right for you? Take the quiz: https://elizabethmccravy.com/quiz
Join my FREE Breakthrough Brand All Access Facebook Group: https://elizabethmccravy.com/facebook
Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/
Join me inside Booked Out Designer: https://elizabethmccravy.com/bod

Take the Website Personality Quiz at https://elizabethmccravy.com/quiz to get your FREE Canva templates, 10% off of your website template, a free month of Showit, and a full brand profile for your business!

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Before diving into the goals for the coming year, I always like to take a moment to reflect on the previous year. It's time to evaluate what worked, what didn't, and relive the best memories. In this episode, I want to take you along on this journey, sharing TWO very practical business lessons I learned in 2023 and tips for taking what I learned to help you grow your business in the new year.

On top of that, I'll be sharing two specific things I'll be focusing on in 2024. 2023 was such an incredible year for me (I released new templates, launched my podcast course, celebrated getting pregnant, and so much more!). In 2024, I know I’m going to be entering a new season of my business with a newborn again and I’m sharing a little about what I think that will look like and what I’m doing differently.

So, grab your favorite cup of coffee or tea, get cozy, and let's talk about business lessons and setting goals for 2024 together!

Links Mentioned:

Get the full shownotes: https://elizabethmccravy.com/247
Full out my end of year survey here: http://elizabethmccray.com/survey
Want to know how to get more people to buy? https://elizabethmccravy.com/reasons
Grab my Free Guide with 5 Dubsado Secrets for Designers: https://elizabethmccravy.com/dubsado-for-designers
Check out my Showit Training for Designers: https://elizabethmccravy.com/pricing-as-a-designer/
Join Booked Out Designer: https://elizabethmccravy.com/bod
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

Take the Website Personality Quiz at https://elizabethmccravy.com/quiz to get your FREE Canva templates, 10% off of your website template, a free month of Showit, and a full brand profile for your business!

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This week, I'm thrilled to share with you one of our all-time favorite episodes that originally aired as episode 23 back in July 2019. This episode has consistently been one of the most downloaded, and if you're like me and don't often revisit the early episodes of your favorite podcasts, you might have missed it so as my team and I take a little break this holiday season, I thought it would be the perfect time to share it with you again!

Whether you are an avid journaler like me or not, these 10 morning prompts can be done in 10 minutes or less and I believe they make a BIG difference in how you show up in your business each and every day. Trust me - these are quick but incredibly impactful!

Now, grab a pen and paper and let’s dive in! You can also grab my free journal prompts printable at https://elizabethmccravy.com/journal

And before you go - I'd love to know what you want more of on the podcast in 2024! Take my End of the Year Survey at https://elizabethmccravy.com/survey! You might just hear your questions answered on a future episode of the Breakthrough Brand Podcast + you'll be entered to win a Starbucks gift card! I appreciate your feedback so much!

Links Mentioned:

Get the full shownotes: https://elizabethmccravy.com/246
Grab my morning journal prompts printable: https://elizabethmccravy.com/journal
Take my End of the Year Survey: https://elizabethmccravy.com/survey
Join our free Facebook community: https://elizabethmccravy.com/facebook
Shop website templates: https://elizabethmccravy.com/shop
Join Booked Out Designer: https://elizabethmccravy.com/bod
Not sure what template is for you? Take the quiz: https://elizabethmccravy.com/quiz
Connect with me on Instagram: https://www.instagram.com/elizabethmccravy/
Connect with me on my website: http://elizabethmccravy.com/

Take the Website Personality Quiz at https://elizabethmccravy.com/quiz to get your FREE Canva templates, 10% off of your website template, a free month of Showit, and a full brand profile for your business!

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In this episode, I’m sharing all about having a word of the year for your business! I've alluded to having a word of the year (I actually had THREE words of the year) on the show many times so if you're a regular listener, you've heard me talk about this already but today I’m sharing WHAT those words are, why I picked them, why this matters, and how you can do the same!

In this short episode, I’m covering:

Why your business word of the year and personal word of the year should be separate
What my words of the year for 2023 were (I had three!)
How to choose YOUR word of the year
How I actually USED by words of the year to guide my decisions

And so much more. On top of that, I’m going to share practical ways that having a word of the year has positively impacted my business this year, and I'll also give you tips on how to keep your word of the year at the forefront of your mind for the entire 365 days. I know how easy it is to choose a word and forget about it. But not this year!

And speaking of goals, I'd love to support you in yours! I'd love to know what you want more of on the podcast in 2024! Take my End of the Year Survey at https://elizabethmccravy.com/survey! You might just hear your questions answered on a future episode of the Breakthrough Brand Podcast + you'll be entered to win a Starbucks gift card! I appreciate your feedback so much!

Links Mentioned:

Get the full shownotes: https://elizabethmccravy.com/245
Take my End of the Year Survey: https://elizabethmccravy.com/survey
Shop Elizabeth McCravy Templates: https://elizabethmccravy.com/shop
Starting a Podcast? Learn more about Podcast Success Blueprint: https://elizabethmccravy.com/psb
Join Booked Out Designer: https://elizabethmccravy.com/bod
Grab my Profit Sheet before the new year: https://elizabethmccravy.com/profit-sheet
Not sure what template is for you? Take the quiz: https://elizabethmccravy.com/quiz
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

Take the Website Personality Quiz at https://elizabethmccravy.com/quiz to get your FREE Canva templates, 10% off of your website template, a free month of Showit, and a full brand profile for your business!

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This episode is a recast from 2022, aired at the same time of year last year. You guys loved it then, and I loved it too! It was such a fun episode to record. I just finished listening to the whole thing on a walk before I re-recorded the intro. I decided to re-air it because it's as relevant now as it was a year ago. Let's talk about what this episode is and then dive right into it.

Today’s episode is a fun friend-to-friend chat about Christmas, and I am certainly bringing the Christmas ENERGY in this episode. I’m totally a “Christmas person” and I start getting excited about Christmas in July typically (not kidding). But, let’s talk about the elephant in the room…

Resting and actually taking time off for the holidays doesn’t always come easy as business owners.

There’s often a lot to do to “close out the year” and at the same time you’re ready to dream about the next year in your business, PLUS you have the everyday to do’s of life to keep up with. You also might be listening to this right after Black Friday which can be really exhausting as a business owner. Resting and slowing down can feel really hard.

That’s what we’re talking about today. I’m sharing with you:

My time-off and rest strategy for Christmas that I do basically every year, and how you can do this yourself as well! (We’re talking PRACTICAL planning here!)
Holiday bucket list ideas for you to do to strengthen your faith and enjoy the month of December, even in its chaos.
Tradition ideas – I was a NEW mom when this first aired, and even still I don’t have tons of traditions to share for with kiddos. But, I am sharing some traditions you could try with your spouse that we do and some family tradition ideas I love!
I’m sharing Advent resources, books, other podcast episodes, and things I think will help you out as you plan your own holiday season.

So, that is our agenda. This is a GOOD EPISODE, if you often tell me that you wish I did more personal content – this is it. I’m excited to chat. Go get a peppermint mocha, a sugar cookie latte, or some wine and let’s dive into it!

Lots of links mentioned today that you can find below:

Get the full shownotes: https://elizabethmccravy.com/244
Shop website templates: https://elizabethmccravy.com/shop
Starting a Podcast? Learn more about Podcast Success Blueprint: https://elizabethmccravy.com/psb
Join Booked Out Designer: https://elizabethmccravy.com/bod
Grab my Profit Sheet before the new year: https://elizabethmccravy.com/profit-sheet
Not sure what template is for you? Take the quiz: https://elizabethmccravy.com/quiz
Connect with me on Instagram: https://www.instagram.com/elizabethmccravy/
Connect with me on my website: http://elizabethmccravy.com/

Take the Website Personality Quiz at https://elizabethmccravy.com/quiz to get your FREE Canva templates, 10% off of your website template, a free month of Showit, and a full brand profile for your business!

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Now, are you ready to get your new website up fast? Today, I’m sharing my TOP tips to getting yourself a new website my new years instead of letting that website template you bought sit on your virtual shelf. After 5 years of selling Showit templates - there have been some recurring themes between those that get their website up FAST (like within days!) and those who take many months to make their site live.

While either scenario is completely OK, if you DO want a new website by New Years, I’m giving you real tactical and practical tips to help you customize your website template faster (even if you’re not a natural designer!). Because let’s face it - your website can’t get you an ROI until it’s actually live!

Links Mentioned:

Get the full shownotes: https://elizabethmccravy.com/243
Shop Elizabeth’s Favorite Things: https://elizabethmccravy.com/elizabeth-bf
Shop Elizabeth McCravy Templates: https://elizabethmccravy.com/shop
Not sure what template is for you? Take the quiz: https://elizabethmccravy.com/quiz
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

Take the Website Personality Quiz at https://elizabethmccravy.com/quiz to get your FREE Canva templates, 10% off of your website template, a free month of Showit, and a full brand profile for your business!

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As a designer, I absolutely love talking about SEO, and I incorporate SEO strategy into every template and website I design. It might surprise you, but before you even input your own information, a website template can already be SEO-friendly or be a disaster that you'll have to fix later. While most SEO strategies are implemented after you customize the template with your own content, images, and SEO settings, there are certain things you can look for in templates to ensure they're SEO-friendly before you even buy them.

Today, I'm sharing three common SEO mistakes that website templates might make, along with tips for how to check them on your own template and website to ensure you're on the right track.

Basically - get ready to gain some major SEO knowledge because this episode is going way beyond the basics. Even if you already have a website template from me (so you know your website is SEO-friendly!), you'll still learn some cool SEO stuff that will benefit you as a business owner by listening to this episode.

Links Mentioned

Get the full shownotes: https://elizabethmccravy.com/242
Tune into episode 201 with Sara Does SEO: https://elizabethmccravy.com/201
Check your headings with this plugin: https://chrome.google.com/webstore/detail/header-checker/oepknidjdghgapjdlmpffcpcloiaonhb
Shop Elizabeth McCravy Templates: https://elizabethmccravy.com/shop
Not sure what template is for you? Take the quiz: https://elizabethmccravy.com/quiz
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

Take the Website Personality Quiz at https://elizabethmccravy.com/quiz to get your FREE Canva templates, 10% off of your website template, a free month of Showit, and a full brand profile for your business!

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Today, I have an amazing guest, Colie James. I've known her online for years, and we finally got to meet in person at a conference in January. She's absolutely wonderful, inspiring, and incredibly knowledgeable about systems and all things business. I can’t wait to share her brilliance on the podcast today!

In our conversation, we’re diving deep into topics like:
- What most people MISS when starting to put more formal systems together in their business
- What to do first if you find yourself being a bottleneck in your business
- How to repurpose your content strategically (she has brilliant ideas on this!)
- Using automation in your business systems to save time
- How to create more freedom in your life by automating your business.

And so much more - I absolutely loved this whole conversation! And heads up, we'll be diving into Dubsado in this episode, which is the CRM both Colie and I use. If you're not familiar with what a CRM is or what Dubsado is, don't worry! We'll explain it during the episode.

Then, if you want to try out Dubsado and save on your subscription, use my code Elizabeth30 to get a 30% discount. If you want to learn more about how it differs from other tools and all the good stuff, you can check that out here: https://elizabethmccravy.com/dubsado

Links Mentioned:

Read the full shownotes: https://elizabethmccravy.com/241
Try Dubsado: https://elizabethmccravy.com/dubsado
Take Our Website Quiz (+ Get Free Canva Templates!): https://elizabethmccravy.com/quiz
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy
Connect with Colie on Instagram: https://instagram.com/coliejames
Find more about Colie: https://coliejames.com/
Join Booked Out Designer: https://elizabethmccravy.com/bod

Take the Website Personality Quiz at https://elizabethmccravy.com/quiz to get your FREE Canva templates, 10% off of your website template, a free month of Showit, and a full brand profile for your business!

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We all have those days where we reach the end and think, "Wow, that was an awesome day!" Or maybe it's more like, "Wow, that day really sucked. I'm ready for a fresh start tomorrow." Often, we just move on without asking ourselves what made the day good or bad. We might acknowledge it if something big happened, but we often miss the opportunity to appreciate the small but amazing days.

I believe that It's important to take note of what makes it good or bad, especially on those mundane days. Then, we can try to do more of what made it good and less of what made it bad. That’s what this episode is about today!

I've been having a mix of days with high highs and low lows lately, especially as I'm nearing the end of the first trimester of my pregnancy (at the time of recording). But there's this little practice that has been really helpful to me, so I wanted to share it with you. Enjoy!

Links Mentioned:

Get the full shownotes: https://elizabethmccravy.com/236
Shop Elizabeth McCravy Templates: https://elizabethmccravy.com/shop
Not sure what template is for you? Take the quiz: https://elizabethmccravy.com/quiz
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

Join Booked Out Designer: https://elizabethmccravy.com/bod

Take the Website Personality Quiz at https://elizabethmccravy.com/quiz to get your FREE Canva templates, 10% off of your website template, a free month of Showit, and a full brand profile for your business!

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If you're reading this live, my new course Podcast Success Blueprint is now open for enrollment! Join now as a founding member and get exclusive limited-time discounts and bonuses. Get all the details at https://elizabethmccravy.com/psb

As you think about starting a podcast, you might have hesitations and questions like: do I have time for it? Who am I to start a podcast? Do I have anything to say that people would actually want to hear? Is the tech going to overwhelm me too much? Will I even enjoy podcasting? What if I quit and people see me as a failure? How will people even find my podcast? Am I articulate enough to do a voice only medium? Am I making the right choice on the tech I'm considering buying and the hosting platform I'm choosing? There are a lot of questions that come up!

On top of the questions, you might have thoughts like: I'm afraid no one will listen and I'll be embarrassed. I'm afraid people will judge me thinking that I think I'm someone special to do this. I have too much imposter syndrome to start. Or maybe you feel like you’re not good at talking because of an accent or English not being your first language. You might also be thinking things like: I'm worried about the time it takes. As a busy mom, I'm worried I'll overthink everything and never get content out there or want to delete every episode after I record it. Maybe you're overwhelmed by making the right choices if you're going to invest your time into doing that.

These are actually all real people's hesitations around starting a podcast (that came straight from the people who filled out my interest survey for my new podcast course). And these are also some of the things I personally felt when I started my own podcast four and a half years ago. Today, I’m sharing some encouragement for you if you are thinking about starting a podcast and sharing 4 of the most common fears and how to overcome them!

Links Mentioned - Join me inside the Podcast Success Blueprint: https://elizabethmccravy.com/psb

Get the full shownotes: https://elizabethmccravy.com/238
Tune into episode 50 where I share the biggest mistakes when naming a business: https://elizabethmccravy.com/50
Shop Elizabeth McCravy Templates: https://elizabethmccravy.com/shop
Not sure what template is for you? Take the quiz: https://elizabethmccravy.com/quiz
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy
Join Booked Out Designer: https://elizabethmccravy.com/bod

Take the Website Personality Quiz at https://elizabethmccravy.com/quiz to get your FREE Canva templates, 10% off of your website template, a free month of Showit, and a full brand profile for your business!

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First, I want to tell you… I officially have a NAME FOR MY NEW COURSE! If you didn’t know… I’m launching a new course on podcasting next week and today, I’m going to share the name (and the very long journey to get to it!). If you’ve ever named a course before, you know how challenging it is. I nearly drove my husband Adam crazy with every single bump in the road as I came up with a name that I truly believe reflects what you’ll get inside the course.

In this episode, I’m sharing:

What it was like naming my new podcast course (and sharing WHAT name I decided on!)
7 steps that I took to brainstorm and then vet each name I liked
Helpful reminders as you set out to name your own thing (whether that be a course or a business or something else entirely!)

If you’ve ever struggled with naming anything (or just want a peek behind-the-scenes of some of my podcast course creation!), you're going to love this episode! Let me know what you think!

Links Mentioned - Go to https://elizabethmccravy.com/podcast-course to join the waitlist and take the Podcaster Survey to tell me what you want to learn!

Get the full shownotes: https://elizabethmccravy.com/238
Tune into episode 50 where I share the biggest mistakes when naming a business: https://elizabethmccravy.com/50
Shop Elizabeth McCravy Templates: https://elizabethmccravy.com/shop
Not sure what template is for you? Take the quiz: https://elizabethmccravy.com/quiz
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy
Join Booked Out Designer: https://elizabethmccravy.com/bod

Take the Website Personality Quiz at https://elizabethmccravy.com/quiz to get your FREE Canva templates, 10% off of your website template, a free month of Showit, and a full brand profile for your business!

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Most podcasters don't earn as much as they could from their show. In fact, many smaller podcasts don't make any money at all, which is one reason why so many podcasters quit. Today, I’m talking about how making money from podcasting goes beyond just getting sponsors for ads. For smaller podcasts with less than a thousand downloads per episode, you likely won’t make enough on sponsorships for running a show to be “worth it” which is one of the reasons so many podcasters quit.

Today, I’m going to share three real ways to actually monetize your podcast. Then, next week, I'll be launching my new course on podcasting (I’m opening the doors on October 23rd!). In the course, I'll be covering various ways to make money from your podcast, with a focus on creating a big impact, generating more sales, and expanding your platform. While podcasting is enjoyable, it does require financial and time investment, so it's important to not just focus on downloads and chart rankings, but also on how your podcast connects with your business and makes a meaningful impact.

In this episode, I’m sharing THREE ways to make money through your podcast but there are actually TEN ways I make money through my show that I’ll discuss in detail in the course.

Is that something you’re interested in? Get on the waitlist here and fill out the survey with what YOU want to learn about when starting and growing your podcast at https://elizabethmccravy.com/podcast-course

Links Mentioned - Go to https://elizabethmccravy.com/podcast-course to join the waitlist and take the Podcaster Survey to tell me what you want to learn!

Get the full shownotes: https://elizabethmccravy.com/237
Shop Elizabeth McCravy Templates: https://elizabethmccravy.com/shop
Not sure what template is for you? Take the quiz: https://elizabethmccravy.com/quiz
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy
Join Booked Out Designer: https://elizabethmccravy.com/bod

Take the Website Personality Quiz at https://elizabethmccravy.com/quiz to get your FREE Canva templates, 10% off of your website template, a free month of Showit, and a full brand profile for your business!

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This episode is a 2 for 1! I’m interviewing Brooke Jefferson on how to share more boldly in your business as a Christian business owner AND picked her brain on starting a podcast (she has two shows - with one of them almost at half a million views!)

In this episode, we talk about:

Why we should infuse our faith in our business instead of keeping them separate
How we can invite God into our businesses more intentionally
What to do if you are nervous about sharing your faith boldly (but feel called to do it!)

Then, we switch gears and talk about podcasting:

We talk about Brooke’s incredible journey starting not one, but two podcasts
What she’s doing differently the second time
Whether or not podcasting is too saturated
How guest interviews affected her podcast
And even a little BTS into her own podcasting schedule!

Basically, in this episode, we talk about how to infuse your faith into your businesses and feel confident when boldly sharing about it AND we also explore the ins and outs of podcasting and talk about what it takes to grow a successful podcast in 2023 (even if you feel the podcast landscape is oversaturated). It was such a fun conversation and I know you are going to love it!

Links Mentioned:

Get the Full Shownotes: https://elizabethmccravy.com/236
Get on the waitlist for the Podcast Course: https://elizabethmccravy.com/podcast-course
Watch the Full Video on YouTube: https://youtu.be/vdm0xLtkBeo
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy
Connect with Brooke on Instagram: https://www.instagram.com/thebrookejefferson/
Find more about Brooke: https://brookejefferson.com/
Shop Elizabeth McCravy Templates: https://elizabethmccravy.com/shop

Take the Website Personality Quiz at https://elizabethmccravy.com/quiz to get your FREE Canva templates, 10% off of your website template, a free month of Showit, and a full brand profile for your business!

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Have you ever wanted to start a podcast? I believe that podcasting can be a powerful way to grow your business AND it can be enjoyable too. However, in my experience, too many podcasters struggle to achieve their business growth goals because they lack effective marketing strategies and systems. But I believe with the right podcast systems in place, it CAN be done well. And that’s what I’m here to talk about today!

Podcasting is the #1 lead generation source for my business. Seriously - Podcasting and SEO are the top two ways people find me. And guess what? The great SEO on my website is primarily due to podcasting and all the blog posts I put out based on past episodes. Even four years later, it truly is the joy of my business. So in this episode, I want to talk about podcast systems that will save you time and energy while you start and grow your show!

Want to learn more? I’m launching a new podcast course so make sure you join the waitlist (and fill out the survey so I can create lessons on exactly what YOU want to know) here: https://elizabethmccravy.com/podcast-course

Links Mentioned: - Go to https://elizabethmccravy.com/podcast-course to join the waitlist and take the Podcaster Survey to tell me what you want to learn!

Get the full shownotes: https://elizabethmccravy.com/235
Shop Elizabeth McCravy Templates: https://elizabethmccravy.com/shop
Not sure what template is for you? Take the quiz: https://elizabethmccravy.com/quiz
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy
Join Booked Out Designer: https://elizabethmccravy.com/bod

Take the Website Personality Quiz at https://elizabethmccravy.com/quiz to get your FREE Canva templates, 10% off of your website template, a free month of Showit, and a full brand profile for your business!

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In today’s episode, I share 3 very awkward client asks (that you WILL be asked as a designer) and how to respond to them. These are ones that people truly don't talk about enough, but you've probably wondered about. I'm sharing my own experience of course, but I’m also sharing advice and scripts on how to respond to these situations. If this feels helpful to you, I cover this extensively in Booked Out Designer, so check that out below if you are interested!

Fun News! It's Booked Out week, my favorite time of the year when Booked Out Designer™ is on sale! Join now to get perks like:

Comprehensive business course for brand and website designers
Design audit: Submit anything for review and get personalized feedback
SEO class with Sara Dunn: Learn how to launch websites without compromising SEO
Months of group coaching calls
$150 off Booked Out Designer
Special 18-month payment plan available

Join Booked Out Designer before September 29th for these awesome bonuses. Check out all the details at https://elizabethmccravy.com/bod

Links Mentioned:

Check out the full shownotes: https://elizabethmccravy.com/234
Join Booked Out Designer now: https://elizabethmccravy.com/bod
Are you a designer wondering what your weak spot is? Take the quiz: https://elizabethmccravy.com/growth
Influencer statistics: https://influencermarketinghub.com/influencer-marketing-statistics/
Shop Elizabeth McCravy Templates: https://elizabethmccravy.com/shop
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

Take the Website Personality Quiz at https://elizabethmccravy.com/quiz to get your FREE Canva templates, 10% off of your website template, a free month of Showit, and a full brand profile for your business!

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This is a bit of a unique episode, because it's actually a masterclass I taught for Showit Designers inside of Showit's new Designer Hub! I did the video training version of this class last week, and I asked Showit's team "Hey! Do you mind if I share this with my podcast community too?" and they said "Heck yes!" So, here we are… with you getting to learn from this awesome training while on the go!

This is a JAM PACKED episode/training all about pricing yourself as a designer. And, these strategies apply to you whether you’re doing Showit, Wix, Squarespace, WebFlow, Kajabi, WordPress,or something else!

In this training, I'm talking about things like when/how to raise your prices as a designer, how to choose your prices to begin with, why "charging your worth" is keeping you broke, how to display your prices on your website, and so much more. We go deep into pricing strategies and go quick! This isn’t a fluffy training where it’s basically a pitch. I’m actually just teaching.

If you want to see the slides and video version with my face in it of this training, go join the Showit Designer Hub. It’s free to join, and it’s Showit's home for all Showit designers to find designer resources and community support. It's available to any designers with an active Showit subscription! This is DIFFERENT than the Showit designer Facebook group.

Links mentioned in this episode:

Booked Out Week is happening next week! (Starting September 25th, 2023) Get info here: https://elizabethmccravy.com/BOD-week
Get the full shownotes: https://elizabethmccravy.com/233
Join the NEW Showit Designer Hub: https://designer.showit.com/
Get a free month of Showit: https://elizabethmccravy.com/showit-coupon-code
Shop Elizabeth McCravy Templates: https://elizabethmccravy.com/shop
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

Take the Website Personality Quiz at https://elizabethmccravy.com/quiz to get your FREE Canva templates, 10% off of your website template, a free month of Showit, and a full brand profile for your business!

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Exciting News! Booked Out Week is happening soon (Starting September 25, 2023). Get info here: https://elizabethmccravy.com/BOD-week

In today’s episode, I'm chatting with Amanda Scott, an incredibly talented and inspiring designer friend who signed up for Booked Out Designer in the beta round! She's been honing her skills as a website designer for over 10 years now, working with both billion-dollar businesses and one-woman shows. It’s been so fun to see her business absolutely skyrocket since joining Booked Out Designer and I can’t wait for you to here all that she shares today!

In this episode, we talk about:

How she grew her business as a side hustle for three years alongside her corporate career
How she charges premium prices in her business now
Why she decided to specialize in Showit website design
Advice for raising your prices over time
How she went from being afraid to show up on Instagram to Instagram being one of her number one lead sources
Her referral program with past clients
Her one concept branding method

And so much more! Whether you're a fellow designer like Amanda and me or not, this episode has something for you. Many of you have expressed how much you love hearing success stories from business owners (and I do too!), regardless of whether they are in your industry or not. It fires you up, inspires you, and gives you interesting ideas for your own business. I personally felt super motivated after talking to Amanda and thought, "Yes, we can do this!" I know you'll feel the same.

Links Mentioned:

Booked Out Week is happening soon! (Starting September 25th, 2023) Get info here: https://elizabethmccravy.com/BOD-week
Get the Full Shownotes: https://elizabethmccravy.com/232
Watch the Full Video on YouTube: https://youtu.be/PzJNXWOf5WI
Get Your Next Design Client ASAP: https://elizabethmccravy.com/asap
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy
Connect with Amanda on Instagram: https://instagram.com/amandascottdesignco
Work with Amanda: https://amandascottdesign.co
Shop Elizabeth McCravy Templates: https://elizabethmccravy.com/shop

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This short little (not regularly scheduled episode) comes to you with a huge announcement. An announcement that I am so thrilled to share that I had to just make a random episode about it! I am creating my next online course, and DUH DUH… as the title says it’s for PODCASTERS. Whether you’ve been at the podcasting thing a while or you are a brand new podcaster who wants to start a show but you don’t know where to start, this is for you.

In this short episode, I’m sharing:

Why I’m making this course (and why now)
How this course is different from other podcast courses you’ve taken/seen
How you can be a founding member of this course in a few weeks
How you can take a quick survey to tell me what you want to learn about podcasting

Go to https://elizabethmccravy.com/podcast-course to join the waitlist and take the Podcaster Survey to tell me what you want to learn!

For show notes visit https://elizabethmccravy.com/231

Excited about this?! Let me know, I’d love to hear from you over on Instagram at @elizabethmccravy!

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Have you ever wondered what it would be like to just work ONE day per week? And run a successful 6-figure business? Courtney Lazar (our go to systems expert in episode 226 - make sure to listen to that one if you haven’t yet!), is back on the podcast but this time she’s coming to us as a mom to a toddler with another baby boy on the way, sharing exactly how she built her business as an agency model that allows her to work just ONE day a week (and completely unplugs from work the other 6 days). She considers herself a stay at home mom on days when she’s not working!

In this episode, we dive into:

How does she manage to grow her business while working just one day a week?
What does the business look like on the back end?
What does her childcare look like?
What's her exact work schedule?
How did she scale her business with her team and truly step into that CEO role in her business?

There are many valuable tips packed into this short and sweet episode. So even if you're not a mom or your children are adults now, don't worry! There's still so much here for you. As business owners, I think most of us aspire to work less and operate in a CEO capacity. This episode provides insights on scaling with a team and creating systems so you're not constantly caught up in the day-to-day operations. Doesn’t that sound good? Tune in now!

Links Mentioned:

Get the Full Shownotes: https://elizabethmccravy.com/230
Watch the Full Video on YouTube: https://youtu.be/QT2Y-tqh12M
Episode 226 with Courtney Lazar: https://elizabethmccravy.com/226
Sign up for ClickUp: https://elizabethmccravy.com/clickup
Grab My Marketing Guide With the Reasons People Buy: https://elizabethmccravy.com/reasons
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy
Connect with Courtney on Instagram: https://instagram.com/systemsup
Find more about Courtney: https://wearesystemsup.com/
Shop Elizabeth McCravy Templates: https://elizabethmccravy.com/shop

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Hey everyone! So, as you can tell from the title, I'm super excited to announce that I'm pregnant with baby number two. I have so much to share with you all! While I am sharing the 4 things I’m doing differently with baby #2 below, this is one conversation you’ll want to grab your earbuds for!

I’m sharing:

How we found out (and how I shared the news with Adam)
The timeline we are looking at with our due date and the age gap with Colin!
An update for how this first trimester has been (it’s been way different!)
Two journals I am using this pregnancy (linked here and here)
My fun pregnancy cravings
Baby predictions 👀
4 Things I’m doing DIFFERENTLY this time around!

Thank you in advance for listening and celebrating with us! If you would like to hear more pregnancy-related content, make sure to send me a DM over on Instagram. I’d love to know what you are interested in!

Links mentioned: * Read the full shownotes: https://elizabethmccravy.com/229 * Listen to Colin’s Birth Story in Episode #148: https://elizabethmccravy.com/148 * Check out the Dear Baby journal: https://rstyle.me/+rQDpJZbhCxyydWaAXxjutQ * Check out the ages 1-18 journal I’m using: https://rstyle.me/+DriTnli4tEfkPNcA7g2kJw * Check out my post with my favorite postpartum meals here: https://elizabethmccravy.com/easy-postpartum-freezer-meals-new-mom/ * Shop All of My Showit Website Templates: https://elizabethmccravy.com/shop * Join my FREE Breakthrough Brand All Access Facebook Group: https://elizabethmccravy.com/facebook * Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/ * Join me inside Booked Out Designer: https://elizabethmccravy.com/bod

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If you're a new business owner or still in the season where you prefer to call what you do a side hustle, freelance work, or a hobby, this is for you. I’m sharing 5 strategies to help you step into a CEO role, even if that term feels silly to you now. It's okay to feel new and uncertain but to grow your business, you need to act like a business owner. That means letting go of the freelancer and hobbyist mentality and taking things more seriously. Don’t worry - I’m going to help you do just that today!

I originally recorded a similar episode to this in 2019, inspired by this quote: "Treat your business like a business and it'll PAY you like a business. Treat your business like a hobby and it will COST you like a hobby."

In fact, at that time, I had a post go viral on Instagram that said, “You can’t run your business like a freelancer and expect results like a CEO.” - something I still agree with today! Four years later (after working on my own business and with many other businesses!), I’m back to share more insights on this incredibly important topic! This episode is a must-listen!

Links Mentioned: Check out the full shownotes: https://elizabethmccravy.com/228

Get your next client ASAP: https://elizabethmccravy.com/asap

Sign up for Dubsado and use code ELIZABETH30 for 30% Off: https://elizabethmccravy.com/dubsado

Sign up for a free Showit trial and get a month free: https://elizabethmccravy.com/showit

Listen to episodes #219 + #220 for more about Profit First

Check out the Capital One credit cards I use in my own business: https://elizabethmccravy.com/capitalone

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In this episode, we're diving into the topic of working with a team and the importance of effective communication - especially when things are not going well!

If the thought of growing, managing, and leading a team sounds overwhelming to you, let me just say this: I had the vision of being a solopreneur when I first started out, but over time, I came to realize that having a team is a game-changer for any business.

However, I also know that managing people, whether they are contractors or employees, can be challenging, especially when it comes to remote teams.

In this episode, I'll be sharing three strategies to enhance communication with your team. Whether you're facing difficulties or everything seems to be going smoothly, these tips will help improve company culture, team communication, and your relationship with individual members. These small tweaks can make a big difference in managing people and building a thriving team. Enjoy!

Links Mentioned:

Get the full show notes: https://elizabethmccravy.com/227
Shop all of the Elizabeth McCravy Shop templates: https://elizabethmccravy.com/shop
Join my FREE Breakthrough Brand All Access Facebook Group: https://elizabethmccravy.com/facebook

Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/

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I switched my business workspace manager to ClickUp last fall, and it was a big decision. A lot went into the switch, but ultimately, it was the best thing for my business. In today's episode, we dive into the world of business productivity and systems with special guest Courtney Lazar, the CEO and founder of SystemsUp. Courtney shares her expertise in systems solutions, helping six and seven-figure online business owners transform their operations.

In our conversation, we discussed:

Managing shiny object syndrome with project managers
Choosing the right tools for your business (including ClickUp, Asana, and Notion)
How to better automate your systems
How ClickUp differs from tools like Dubsado and HoneyBook
Our favorite ClickUp tools
Ways to create Standard Operating Procedures (SOPs) for your business
Keeping your end goal in mind when implementing systems

While this episode focuses on ClickUp, there is plenty of valuable content for everyone, whether or not you currently use or are interested in ClickUp. Courtney and I have been friends online for years, and her journey as a supportive mom and business owner is truly inspiring.

Links Mentioned:

Get the full show notes: https://elizabethmccravy.com/226

Watch the Full Video on YouTube: https://youtu.be/ZnwNDU10Mxw

Sign up for ClickUp: https://elizabethmccravy.com/clickup

Grab My Marketing Guide With the Reasons People Buy: https://elizabethmccravy.com/reasons

Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

Connect with Courtney on Instagram: https://instagram.com/systemsup

Find more about Courtney: https://wearesystemsup.com/

Shop Elizabeth McCravy Templates: https://elizabethmccravy.com/shop

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In this episode, I got to sit down with Amanda Warfield of Chasing Simple, a simplicity-focused content marketing expert and launch strategist. Amanda helps her clients and students simplify their marketing efforts, allowing them to find the time to market their businesses without being overwhelmed. I was thrilled to have her on the podcast today!

In this episode, we dive deep into the concept of "Feast or Famine Marketing" and how content marketing plays a crucial role in breaking free from this cycle. Some of the highlights include:

How can we decide how much content is “enough”?
How important is consistency, really?
A simple 5 day process to batching a month’s worth of content
What people get wrong about “batching”
How to get out of creative ruts

And honestly - so much more! If you’ve been falling into the feast or famine marketing cycle (where you only have time to market when you have no clients!), you are going to love her fresh approach. This has been one of my favorite interviews so far! Make sure to tune in, and grab your own copy of Amanda’s new book - Chasing Simple Marketing - over on Amazon!

Links Mentioned:

Get the Full Shownotes: https://elizabethmccravy.com/225

Watch the Full Video on YouTube: https://youtu.be/gxDTNU2YEoM

Buy Amanda’s Book - Chasing Simple Marketing: https://rstyle.me/+-oKC9t3TCKpe11pArIujQQ

Listen to Elizabeth’s Interview on Amanda’s Podcast (Chasing Simple): https://amandawarfield.com/029/

Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

Connect with Amanda on Instagram: https://instagram.com/mrsamandawarfield

Find more about Amanda: https://amandawarfield.com/

Shop Elizabeth McCravy Templates: https://elizabethmccravy.com/shop

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On Thursday, August 3rd, at 11 am CST/ 9 am PST, I'm hosting a pretty cool flash sale. I've never done anything like this before!

I'll be sending an email to my email community with 5 different coupon codes to use on my Showit templates.Each code will have a limited amount of uses available, and then it will expire once it's used up.

The highest code will be 50% off and there will be just ONE code at that amount. Yep, 50% off a template = HUGE SAVINGS.

Then from there we'll have a 40% off code, 35% off, 25% off code, and 20% off — all in various quantities available from 1 use to 20+!

I expect these codes will go FAST, so time is of the essence. Pick out your template ahead of time, watch for the email to hit your inbox, then get ready to buy with these codes! Once a code is all used up, it will no longer be active and you can try the next code in the line up.

If this sale sounds interesting to you, and you want to be able to shop, head to https://elizabethmccravy.com/secret to get the details and sign up. (If you’re already on my email list and have opted-in to template emails, you don’t need to sign up again. But, if you’re not sure if you’re subscribed, then sign up again.)

Have questions or need help selecting the template that is right for you? Email us at hello@elizabethmccravy.com and we can help!

Links Mentioned:

Sign up to get the secret sale: https://elizabethmccravy.com/secret
Add the sale to your calendar to make sure you don’t miss it: https://www.addevent.com/event/Wr18129130
Shop templates: https://elizabethmccravy.com/shop

Reminder: The sale is starting on August 3rd at 11 am CST! The codes will only be sent to my email list, and will not be shared on social media or the podcast, so be sure to subscribe!

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In the previous episode, I shared the mistakes I made during the creation and launch of my membership (and explained why I eventually chose to shut it down!). While I briefly touched on it before, I wanted to go deeper in this episode to explain why I don’t regret the experience AT ALL. In today's podcast, I’m sharing the eight lessons I learned throughout the whole experience and how it’s impacted the way I’m operating my business now.

These lessons aren't limited to those already thinking about launching a membership either – I believe they're also incredibly helpful for anyone running a business. They aren’t exclusive to a membership model! I talk about offer gaps, holding the vision as a business owner, selling access to myself and so much more.

Want more membership related content like this episode? DM me on Instagram and let me know! And in the meantime, if you haven’t checked out my Showit template shop lately, you need to. We’ve launched a TON of new templates lately. Use code BBPODCAST for 10% off!

Links Mentioned:

Get the full show notes: https://elizabethmccravy.com/224
Shop all of the Elizabeth McCravy Shop templates (use code BBPODCAST for 10% off!): https://elizabethmccravy.com/shop
Join my FREE Breakthrough Brand All Access Facebook Group: https://elizabethmccravy.com/facebook
Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/

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In the online space, we often talk about the good without the bad, right? When we hear about memberships, they are often praised as recurring and consistent revenue and when we think about memberships failing, it’s often because we didn’t “sell” enough. These things were NOT necessarily the case for me, and while I could have “fixed” the mistakes I made, I ultimately decided to close my 170 person membership last year. While I don’t regret it (starting it OR ending it), this episode shares the behind-the-scenes pretty vulnerably and I hope you enjoy it!

In this episode, I’m talking about all things memberships, including:

What mine was (Breakthrough Brand All Access)
How I created and launched it
Why it ultimately didn't work
How I decided to ultimately shut it down
3 mistakes I made along the way (and how to avoid them).

Make sure to tune in next week too for some of the biggest lessons I learned when launching a membership!

Links Mentioned:

Get the full show notes: https://elizabethmccravy.com/223
Grab your free copy of the reasons people buy: https://elizabethmccravy.com/reasons
Shop all of the Elizabeth McCravy Shop templates: https://elizabethmccravy.com/shop
Join my FREE Breakthrough Brand All Access Facebook Group: https://elizabethmccravy.com/facebook
Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/

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I've been eagerly anticipating this episode's release. If you're a fellow Breakthrough Brand podcast enthusiast, you'll already know how much I adore Showit. As a long-time user and design partner, I even dream in its interface! I can't help but gush about it. However, I understand that website platforms, including Showit, can sometimes feel overwhelming. That's why I invited Showit support Pro, Parker Pearson, to join me for a conversation about all things Showit.

And hey - if you are listening to this in real time, head over to my Instagram page for one of the biggest giveaways I’ve done yet! Parker and I are giving away an entire YEAR subscription to Showit, plus a $400 gift card to my template shop. Amazing, right?!

This interview isn't your typical technical setup guide. It's way more intriguing and helpful than that. We talk about things like:

What's the number one question the Showit support team gets in their inbox?
What's a day like working at the Showit office?
What does Parker love most about Showit?
How Showit has changed over the years, since he first started as a team member?
What are some hangups and headaches around launching your site and how can we better deal with those?
How to get faster and better support from Showit's team?

We also just talk a little bit about who Parker is (a real person that you have likely had a conversation with on Showit tech support!). He’s kind of the “extroverted” face of Showit tech support, and honestly, he really is just amazing! It’s so nice hearing from someone “behind the scenes”!

Links Mentioned:

Get the full show notes: https://elizabethmccravy.com/222
Shop all of the Elizabeth McCravy Shop templates: https://elizabethmccravy.com/shop
Sign up for a free trial AND 30 days free of Showit: https://elizabethmccravy.com/freemonth
Join my FREE Breakthrough Brand All Access Facebook Group: https://elizabethmccravy.com/facebook
Connect with Elizabeth on Instagram, and enter the Giveaway: https://www.instagram.com/elizabethmccravy/

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We're already halfway through 2023, and today, I want to share what I've been doing this year to grow my website traffic. This was one of my BIG goals for 2023, and in today’s episode I’m going to share what I’ve tried, what’s been successful, and what the jury is still out on. Whether you're a newcomer to these methods or are already using them, I hope you'll find some insights that will be helpful in growing YOUR traffic this year!

In this episode, I share:

5 ways I’m growing my traffic this year (and how some of them are connected)
The platform I’m not quite sure about just yet (it’s not TikTok!)
What I’m trying to do with my lifestyle content now
How I can turn one piece of content into three
And more!

SALE ALERT! All templates are 20% off right now through 7/5 with the code "FIREWORK" at checkout! This includes add ons like the Speaker template and quiz template plus the new Kacie template!

Links Mentioned:

Get the full show notes: https://elizabethmccravy.com/221
Check out my new Showit template (Kacie!): https://elizabethmccravy.com/kacie
Join my FREE Breakthrough Brand All Access Facebook Group: https://elizabethmccravy.com/facebook
Steal These 5 Secrets for Using Dubsado to Book More Clients: https://elizabethmccravy.com/dubsado-for-designers
Shop all of the Elizabeth McCravy Shop templates: https://elizabethmccravy.com/shop
Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/

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Want to know EXACTLY what I do each month in my business? Want these 8 steps in a step-by-step guide format with screenshots and examples? Get the FREE guide at https://elizabethmccravy.com/profit-first-guide

Last week, I shared my honest review of Profit First, since implementing it into my own business just over six months ago. If you haven’t listened yet, go back and listen to it because I share all about the percentage breakdown, how I set up my accounts, and how I use it to get an “at a glance” view of my business finances.

Today, I'm excited to share with you my detailed process of using Profit First accounting in my business each month. My system of doing it might be slightly different from what author Mike Michalowicz suggests in his book, and I’m also going to share a few extra things like my sales tracker in ClickUp. Essentially, I am going to take you on a deep dive into my process, sharing each step along the way. If you love a behind-the-scenes look into someone’s business and have been thinking about implementing Profit First (or just looking to take your financial prowess up a notch, I’m sure you are going to love today’s episode!

Links mentioned in this episode:

Get the full show notes: https://elizabethmccravy.com/219
Get all 8 Steps in a step-by-step guide with screenshots and examples at: https://elizabethmccravy.com/profit-first-guide
Join our FREE Breakthrough Brand Facebook Group: https://elizabethmccravy.com/facebook
Connect with Elizabeth on her Instagram: https://www.instagram.com/elizabethmccravy
Shop all of our Showit Website Templates: https://elizabethmccravy.com/shop
Buy The Profit First Book: https://rstyle.me/+33cGG1wZcw27QExfi5HnEw
Looking for a better way to know your numbers? Check out my profit sheet: https://elizabethmccravy.com/profit-sheet

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If you’ve been in the online space for a while, you may have heard of “doing Profit First”, which is based on the popular book Profit First by Mike Michalowicz. It’s a way of taking your profit first (literally) instead of looking at your profit as “what’s left over” after all of your expenses have been paid.

When I started using this accounting method in December, I knew I had to share it with my podcast community. In this episode (part one of two), I'm going to share what Profit First is and how I set it up for my business. But listen - if you're new to Profit First, that's okay! I'll explain it all to you. And if you're not a fan of accounting, I get it. But I promise that in this episode I am going to make it practical and share what's working for me financially right now.

I’m sharing all about setting up Profit First accounts, my different percentages, how I close out my finances each month, and more. There's a lot to cover… so get comfortable! And hey, if you love this topic, be sure to tune in next week for part two, where I'll go even more in-depth and walk you through exactly how I manage my finances at the end of each month.

Links mentioned in this episode:

Get the full show notes: https://elizabethmccravy.com/219
Join our FREE Breakthrough Brand Facebook Group: https://elizabethmccravy.com/facebook
Connect with Elizabeth on her Instagram: https://www.instagram.com/elizabethmccravy
Buy The Profit First Book: https://rstyle.me/+33cGG1wZcw27QExfi5HnEw
Looking for a better way to know your numbers? Check out my profit sheet: https://elizabethmccravy.com/profit-sheet

Book Your Next Client ASAP: https://elizabethmccravy.com/ASAP

Check Out The Official Profit First Bank: https://elizabethmccravy.com/relay

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Whether you are like me and work with a small team of contractors, or you are looking to hire your first contractor, this episode is for you! And hey - even if you don’t have a team yet, we are talking about difficult conversations and setting boundaries with clients, too, so this episode absolutely still applies.

Today, I’ve brought Jillian Dolberry onto the podcast because she is a PRO at teams (she specifically works with VA’s and OBM’s through her membership “Serve Your Heart Out”) and she also works with CEO’s on team-building, hiring, and leadership. So basically - she’s seen BOTH sides of this! I was thrilled to have her join me as a guest on the podcast!

We cover everything from:

The difference between a VA and an OBM
How we should be setting and enforcing our boundaries
How can we show grace to our team through difficult conversations
What we need to be doing BEFORE we let someone go
Whether or not you should treat your team like family
And so much more!

And hey, do you want to take this conversation about team-building and setting boundaries further? The Breakthrough Brand All Access Facebook Group is a GREAT place to do that! You might just find your next business bff or team member inside! Join us at https://elizabethmccravy.com/facebook

Links mentioned in this episode:

Get the full show notes: https://elizabethmccravy.com/218
Watch this episode on Youtube: https://youtu.be/MeuoiNYmPsA
Join our FREE Breakthrough Brand Facebook Group: https://elizabethmccravy.com/facebook
Connect with Elizabeth on her Instagram: https://www.instagram.com/elizabethmccravy
Connect with Jillian on her Instagram: https://www.instagram.com/jilliandolberry/
Check out Jillian’s New Website: https://jilliandolberry.com/
Love her website? You’ll love the Gabby template: https://elizabethmccravy.com/gabby

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I’ve been a guest on MANY podcasts at this point over the last 7 years of owning my business. I still remember being absolutely terrified before my first interview. I came prepared with about 4 pages of outlined notes and had literally rehearsed answers to the questions I knew I’d be asked! Not kidding! Who can relate?

Now, YEARS later, I can go on a show and feel confident in my answers with very little preparation (in comparison, anyway!). But I still make sure I’m always showing up for interviews prepared and trying to be a good podcast guest because truly, it matters. This person (the podcast host - whomever it is!) is allowing you to be in front of their people with your message. It’s worth thinking about ahead of time, and coming to the conversation energized and ready to SERVE! (And being ready to serve once the episode airs days or months later too.)

Today, I’m sharing:

5 game-changing strategies to help you elevate your podcast guest game
What you should include on a media page to make it easier for hosts!
Before you pitch to be a podcast guest, what you need to do first
A pre-episode task list you can use every time
And so much more!

I’ve also made you something to make your life as a podcast guest and speaker even easier. My BRAND NEW Speaker Template for Showit is available now! Head to https://elizabethmccravy.com/speaker to check out this amazing new add on template. There’s even a Media Kit page included, plus lots of bonus canvases to give you the custom pages your business needs! And, this week only, ALL of my templates are 20% off to celebrate these new templates launching. Use code “ADDON” for 20% off everything through Friday, June 9th!

Links Mentioned:

Get the full show notes: https://elizabethmccravy.com/217
NEW Grab My Speaker Template: https://elizabethmccravy.com/speaker
NEW Check Out My New Showit Quiz Lead Magnet Template: https://elizabethmccravy.com/quiz-template
Shop all Showit Website Templates: https://elizabethmccravy.com/shop
Check out Booked Out Designer: http://elizabethmccravy.com/BOD
Connect with Elizabeth on her Instagram: https://www.instagram.com/elizabethmccravy

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This episode is brought to you by Riverside. Riverside is my favorite software for recording podcast interviews and creating short form videos and YouTube content from those episodes! Visit https://elizabethmccravy.com/riverside to get 20% off your subscription and try Riverside today!

Do you love “unpopular opinions” style content as much as I do? Today, I’m sharing 3 of my most unpopular opinions about “girl boss” business culture and I have to be honest with you: I am both excited and nervous to share this one today!

Whether you identify as a girl boss, boss babe, female founder, or simply a woman in business, this episode is for you. As you listen to me share my opinions, I also want to say that they are just OPINIONS. If you disagree with me, we can absolutely still be friends. :) In fact, regardless of whether or not you agree or disagree with me, I hope you will send me a DM on Instagram with your thoughts @elizabethmccravy!

Links Mentioned: - Get the full show notes at http://elizabethmccravy.com/216

Join the Free Podcast Community: https://elizabethmccravy.com/facebook
Connect on Instagram: https://www.instagram.com/elizabethmccravy/
Shop website templates: http://elizabethmccravy.com/shop
Join Booked Out Designer: http://elizabethmccravy.com/BOD
Check out Riverside and get 20% off: http://elizabethmccravy.com/riverside

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This episode is brought to you by Riverside. Riverside is my favorite software for recording podcast interviews and creating short-form videos and YouTube content from those episodes! Visit https://elizabethmccravy.com/riverside to get 20% off your subscription and try Riverside today!

We all want to write copy that actually connects with our readers, right? Whenever we sit down to write something for our business, we are hoping our writing is intriguing enough that it captures our ideal clients attention, keeps them reading until the end, and then ultimately leads them to buy. But how do you do that?

In this episode, I'm chatting with conversion copywriter Elise Hodge, and she’s sharing 4 secrets to writing copy that connects with our dream clients: specifically for sales pages and other sales copy (although honestly - these secrets could work ANY time you sit down to write). These four secrets will help you craft an INSTANT connection with your dream client.

We also talk about:

What marketing strategies are outdated in 2023 (and what will stand the test of time)
What you should have in mind when you sit down to write a piece of copy
Why you DON’T have to be creative to write copy
And so much more!

This is definitely an episode you don’t want to miss! I loved Elise’ tips and will definitely be putting them into practice the next time I sit down to write a sales page!

Links mentioned in this episode:

Get the full show notes: https://elizabethmccravy.com/215
Shop Elizabeth McCravy’s Sales Page Templates: https://elizabethmccravy.com/showit-sales-page-templates
Join our FREE Breakthrough Brand Facebook Group: https://elizabethmccravy.com/facebook
Connect with Elizabeth on her Instagram: https://www.instagram.com/elizabethmccravy
Connect with Elise on her Instagram: https://www.instagram.com/connectioncopyco
Work with Elise and shop her copywriting templates: http://connectioncopy.co/
Get 20% off of your Riverside subscription: https://elizabethmccravy.com/riverside

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This episode is brought to you by Riverside. Riverside is my favorite software for recording podcast interviews and creating short-form videos and YouTube content from those episodes! Visit https://elizabethmccravy.com/riverside to get 20% off your subscription and try Riverside today!

Today on the podcast, we are talking about building wealth as women. To be honest, I don’t believe this is talked about enough. So often, the focus is simply on making more money, but what happens after that? After you pay yourself, what do you do with that money? I interviewed Erinn Bridgman, who has built a successful real estate business and is a money mindset coach for female entrepreneurs.

In this episode, we talked about:

How she used funds from her photography business to fund her real estate business in the beginning
Her journey in real estate investing so far (from her first home flip to now managing 20 doors)
How our money mindset affects us as women, especially
The difference between being profitable and being wealthy
How (and when) we can raise our salary as business owners
Advice for going into real estate investing with family and friends

And so much more. Seriously, I LOVED this interview, and I know you will too. Whether you are interested in real estate or not, I loved having her share her perspective on building long-term wealth on the podcast today!

Links mentioned in this episode:

Get the full show notes: https://elizabethmccravy.com/214
Watch this episode on Youtube: https://www.youtube.com/watch?v=AQCFL3myXOg
Grab Your Profit Sheet: https://elizabethmccravy.com/profit-sheet
Join our FREE Breakthrough Brand Facebook Group: https://elizabethmccravy.com/facebook
Connect with Elizabeth on her Instagram: https://www.instagram.com/elizabethmccravy
Connect with Erinn on her Instagram: https://www.instagram.com/erinn_bridgman/
Grab the Wealthy Woman Checklist: https://www.erinnbridgman.com/wealthy-woman-checklist
Get 20% off of your Riverside subscription: https://elizabethmccravy.com/riverside

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This episode is brought to you by Riverside. Riverside is my favorite software for recording podcast interviews and creating short form videos and YouTube content from those episodes! Visit https://elizabethmccravy.com/riverside to get 20% off your subscription and try Riverside today!

Happy almost Mother’s Day, friends! And even if you’re listening to this at a later date, happy day of being a mom to you! Being a mama is the best job in the world, and it’s a hard one too. I’ve had a note on my phone with this podcast idea for quite some time, and I’m excited to bring it to you now. Whether you’re a stay at home mom, a working outside of the home mom, a business owning mom, or a combination of it all, there’s something here for you.

I know many of you listening are farther along in the motherhood journey than me. Maybe you have older kids, multiple kids, a different family situation… Whatever the case, you might have a TOTALLY different perspective than me, and that is fine! I’m speaking here from my perspective being the mom of a toddler and a business owner.

In this episode, I’m giving you 3 major words of encouragement from my home to yours this Mother’s Day, and I pray these meet you where you’re at! You’ll also hear from another podcast episode (yep, I’m playing an audio from an episode on a podcast I love) and I’ll be reading to you from a favorite motherhood book as well.

Get 20% off of your Riverside subscription: https://elizabethmccravy.com/riverside

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This episode is brought to you by Riverside. Riverside is my favorite software for recording podcast interviews and creating short form videos and YouTube content from those episodes! Visit https://elizabethmccravy.com/riverside to get 20% off your subscription and try Riverside today!

Have you ever wanted to peek behind the scenes of a super successful physical product business? Today's episode is your opportunity! I'm chatting with my friend, Amy Gabriel, the creator of LippyClip about how she turned a $10 product into a full-time business that today employs more than a dozen women. Plus, in 2021, she worked really hard to automate her business so that she could pursue another dream (and don’t worry - we are going to talk about that too!). Now, Amy balances running LippyClip while pursuing a master's in theology

Here’s a sneak peek into what we covered:

How she scaled her business and built her team
What her day to day life is like running a business as a mom and a seminary student
How she grew different distribution channels (she started on Etsy)
How automation was one of the KEY time freedom pieces for her

No matter what kind of business you have: whether you are a service provider, a physical product business like Amy or a digital product, I know you are going to love this episode. There is so much to learn from Amy’s story. She’s a true inspiration!

PLUS - with Mother’s day approaching, she’s offering listeners to the Breakthrough Brand podcast 30% off with code ELIZABETH. Head to https://elizabethmccravy.com/lippyclip to shop!

Links mentioned in this episode:

Get the full show notes: https://elizabethmccravy.com/212
Watch this episode on Youtube: https://youtu.be/zRSjbS8vbGA
Shop LippyClips for 30% Off With Code ELIZABETH: https://elizabethmccravy.com/lippyclip
Check out Booked Out Designer: http://elizabethmccravy.com/BOD
Connect with Elizabeth on her Instagram: https://www.instagram.com/elizabethmccravy
Connect with Amy on her Instagram: https://www.instagram.com/amymgabriel/
Follow LippyClip on Instagram: https://www.instagram.com/lippyclip
Get 20% off of your Riverside subscription: https://elizabethmccravy.com/riverside

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Affiliate income is an AMAZING way to earn extra money as a business owner. If you want to share things you love with people who may already be asking you about those things, affiliate income is for you.

And here’s the thing: for years now, my business has earned multiple five figures a year from affiliate income alone. I've even had years where it's been over a hundred thousand dollars of revenue coming from affiliate income alone. I’m telling you that for two reasons:

What I’m doing to make affiliate income WORKS
If it looks like I'm not spending tons of time and energy working on making affiliate income, it's because I'm not.

I'm not saying affiliate marketing is passive, but it is more passive than other types of income we typically have as business owners. And today, I’m going to share 3 hacks to make adding an affiliate income revenue stream to your business even easier.

And a little reminder from a website designer? You’ll make more affiliate income when you have a great website.

Not only are you more likely to get approved by affiliate companies that have stricter programs when you have a website, but you'll also be set up to make more affiliate income when you can blog and create landing pages for the companies that you partner with. My full website templates all come equipped with an amazing blog design that is set up to support you whether you're like writing your first three blog posts ever or you're transferring over 200+ blog posts to your new Showit website.

As a blogger and podcaster myself, I put so much strategy into thinking through the blog templates. I make sure I’m creating thoughtfully designed sidebars to maximize space so that readers can know whether or not they want to click into a post to read it, and make sure that each layout has clear search functionality so that people can find what they need within your content. I also always design thoughtful 404 pages for when you have a broken link.

If that sounds like what you need right now, use the code BBPODCAST for 10% off ANY template from my shop.

Links Mentioned

Get the full show notes: https://elizabethmccravy.com/211
Become an affiliate for Elizabeth McCravy Templates: https://elizabethmccravy.com/affiliate
Join my FREE Breakthrough Brand All Access Facebook Group: https://elizabethmccravy.com/facebook
Join Booked Out Designer: https://elizabethmccravy.com/bod
Shop all of the Elizabeth McCravy Shop templates: https://elizabethmccravy.com/shop
Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/

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Today, we are talking about the #1 buzzword in the online space right now: AI. I’ve brought in Dawn Richardson, owner of Tech Savvy Creative and long-time online friend (and Elizabeth McCravy shop customer!). We met IRL recently at the Creative Educator Conference a few months ago, and I reached out to her immediately after asking her to come on the podcast and talk about the top AI tools to free up your time in your business.

A little bit of background info for you: Dawn was a software engineer turned wedding photographer and is now back in the tech space. So she REALLY gets it. Her mission is to help creative entrepreneurs leverage the power of technology to regain more time freedom, which you all know is near and dear to my heart! She’s so helpful and really breaks down tech in a way that we can all understand (and get from tech-overwhelm to tech-empowered), and I couldn’t be more grateful to have her sharing her wisdom with us today.

Here are a few things you'll hear on today's episode:

What is Chat GPT and what should we be using it for?
the #1 thing we should all be automating as creative business owners
simple automations you can set up QUICKLY that make a big difference
more advanced tools you can use for team meetings, scaling your business, and more.
when to SWITCH your current tools and when to stay

If you want to automate your business or take advantage of more of the top AI tools, I know you'll love this interview as much as I did.

Links Mentioned:

Get the Full Shownotes (including ALL the links and software mentioned in today's episode): https://elizabethmccravy.com/210 - Grab Dawn's Free AI Toolkit: https://techsavvycreative.com/ai - Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy - Connect with Dawn on Instagram: https://instagram.com/techsavvycreative - Find more about Dawn: https://techsavvycreative.com/ - Shop Elizabeth McCravy Templates: https://elizabethmccravy.com/shop

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Designers - today’s episode is for YOU. Whether it's designing a website, creating a brand, or even just a simple graphic for a blog post, sometimes our creative minds just hit a wall. Maybe you can’t focus, or you just don’t feel like it, or you are actively looking for the inspiration, but you just can’t find it.

Recently, I launched a new template, and it got me thinking about my own creative process again. As a designer, there are times when we need to get in the zone and really focus on the project at hand, right? For example, when I was creating the new template, there were two times that I really had to get in the zone for an extended period of time.

First, was during the “idea stage”. I had to think about the fonts and colors, the vibe, who is it for, and so much more. Later on, I had to make big tweaks and envision what cool things we could do within the template.

In both situations, I needed to be creative and get in the zone, which is one of my favorite things to do as a designer anyway. It's a treasure to be able to turn off other business hats and focus solely on the design project. I know many of you listening feel the same way because you love being designers and you love the work you do. So today, I’m sharing 5 tips for getting in the zone when working on a design project.

I would love to see how you make it your own, so make sure to find me on Instagram @elizabethmccravy and share what works for you when you get in the zone.

BOOKED OUT WEEK: The Best Time to Join Booked Out Designer

Are you listening to this as soon as this episode aired? Cool News - it's Booked Out Week! What is Booked Out Week? It’s a special celebration where my signature program, Booked Out Designer, is discounted (and we even throw in extra bonuses and perks for joining now!). For this week only, you can save $150 off the pay in full, the four-month payment plan, or even the 12-month payment plan.

And if that's not enough, you'll also get a design audit from me when you join before Friday, April 14th.

What's a design audit, you ask? It's a chance for you to ask me to audit anything design-related that you're working on, whether it's a client project you are stuck on or even an audit of your own Instagram account feed. All you need to do is fill out a form, and I'll provide you with a detailed Loom video where I give my personal feedback (so that you can get another designer's eyes on your work).

Head to https://elizabethmccravy.com/bod for a COMPLETE breakdown of everything the course includes (there are over 90 lessons!). I can't wait to welcome you inside!

Links mentioned in this episode:

Get the full show notes: https://elizabethmccravy.com/209
Join Booked Out Designer and Get $150 Off: https://elizabethmccravy.com/bod
NEW! Shop the Carrie website template: https://elizabethmccravy.com/carrie
Shop all of the Elizabeth McCravy Shop templates: https://elizabethmccravy.com/shop
Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/

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This episode is for the mama’s out there who feel that balancing business life with mom life is harder than you signed up for. I’m raising my hand here too. Today on the podcast, we have Ashley Freehan, a brand photographer and a productivity and motherhood coach for mom photographers. She’s also a fellow podcaster, a wife, and a home-schooling mom of two! She’s passionate about helping moms confidently step into the role of CEO in their businesses so that they can manage their limited time with efficiency, intention, and joy without sacrificing their family or their sanity. Doesn’t that sound amazing?

In this episode, Ashley is walking us through 4 keys to maintaining your sanity as a business owner and a mom. We talked about things like:

Self-care as moms (in a practical sense for us moms)
Setting boundaries with your kids so you can take care of yourself
Why working in “small pockets of time” probably isn’t working for you (and what to do instead!)
How to be more present (and on your phone less!)
How Ashley is currently using social media in her business
What your children really need from you as their mom
How to focus on what moves the needle

Ashley Freehan gives us the permission we need to stop working in pockets of time (like nap time!) and take control over our self-care. I hope you love this interview as much as I did.

Website Template Sale

All of my Showit templates are 27% off right now in celebration of my 7 year business anniversary! This flash sale ends Wednesday, 4/5 at 11:59 pm CST. So, shop now, my friend! Just use the code “BIZBIRTHDAY” to get that discount! It applies to all templates (including the NEW Carrie template ) and all payment plans.

Links mentioned in this episode:

Get the full show notes: http://elizabethmccravy.com/208

NEW! Shop the Carrie website template: https://elizabethmccravy.com/carrie

Shop all of the Elizabeth McCravy Shop templates: https://elizabethmccravy.com/shop

Sign Up For the Focused Mom Photographer Summit: https://elizabethmccravy.com/photographer-summit

Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/

Connect with Ashley on Instagram: https://www.instagram.com/thepurposegathering/

Elizabeth’s Website: http://elizabethmccravy.com/

Ashley’s website: https://thepurposegathering.com/

Watch the Interview on Youtube: https://youtu.be/ayoQBvkmiPc

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Although I was freelancing for a while before I started my business, I count March 29th, 2016 as the day things started. When I think back to that day and that moment, I can still feel the nerves. It’s a really big deal to start a business!

So today, in this episode, I want to share some (four!) of the biggest lessons I’ve learned over the last 7 years (with an emphasis on mistakes I’ve made in more recent years but if you are interested in past lessons learned, head to episode #60 + episode #111 for past business anniversary reflections!).

I also want to share some of the highlights over the last seven years. There are some things that just stick out in my mind as my “best moments in business” that I haven’t shared publicly on the podcast before. I want to take some time to celebrate those with you in this episode.

Whether you are in your first year or seventh year (or you have even been in business for longer than I have!), I hope you love reflecting back over the last seven years in business with me. I’m overjoyed to be able to share with you!

Links mentioned in this episode:

Get the full show notes: https://elizabethmccravy.com/207
Episode #110 - Should You Beta Test Your Course? (How I Had A Successful Beta Launch That Sold Out In An HOUR!): https://elizabethmccravy.com/110
Episode #114 - Behind The Scenes Of My Multi-Five Figure Beta Course Launch (That Sold Out In Less Than An Hour!): https://elizabethmccravy.com/114
Episode #60 - What I’ve Learned From Building A Successful Six-Figure Business In The Last 4 Years: https://elizabethmccravy.com/60
Episode #111 - Celebrating 5 Years In Business And Sharing 5 Gems AKA Lessons: https://elizabethmccravy.com/111
Join us inside Booked Out Designer: https://elizabethmccravy.com/bod
Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/
Shop Showit Website Templates: https://elizabethmccravy.com/showit-website-templates/

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What’s really holding you back from taking your business to the next level? Is it the right funnel? The perfect team member? Finally having “enough” followers on Instagram? Today Megan Hyatt Miller and I are exploring what’s REALLY holding you back from success and how to overcome it. Megan Hyatt Miller is the President and CEO of Full Focus (formerly Michael Hyatt & Co). She’s also a mom to five, a wife, a Christian, and she lives in Franklin, Tennessee like me!

This episode focuses on that missing success piece in your business AND some other fun topics as well like…

What Megan’s days are like as a working mom and CEO
Megan’s advice for creating a strong team culture
The rebrand of Full Focus and how all of that went
… and so much more.

Want to win a copy of Megan and Michael’s new book?! Head over to my Instagram account @elizabethmccravy to enter to win. Entering is easy and we’ll be giving away a copy of Mind Your Mindset to one lucky person. Just look for a recent post featuring myself and Megan!

Links mentioned in this episode:

Get the full show notes: http://elizabethmccravy.com/206
Mind Your Mindset Book: https://rstyle.me/+x3VRG4mjcOXO2lqyb7YkaQ
Full Focus Planner: https://elizabethmccravy.com/full-focus
Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/
Connect with Megan on Instagram: https://www.instagram.com/meganhyattmiller/
Mind Your Mindset Website: https://mindyourmindsetbook.com/
Elizabeth’s Website: http://elizabethmccravy.com/
Watch the Interview on Youtube: https://www.youtube.com/@elizabethmccravydesign/

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Whether you’ve been in business for a minute or are still in the first few years, this episode is for YOU. Starting a new business is EXCITING, but even though I look back on my new business owner self with so much love and gratitude, I know the learning curve as you start your own business can be intense! Today, I’m going to share 6 crushing mistakes entrepreneurs make early on in their business AND how you can avoid them.

Not brand new in business? I highly recommend you tune into this episode because you may be making some of these mistakes too. They are definitely not exclusive to the first year in business! Especially since the latest stats show that after five years, 49.7% of businesses have failed but after 10 years, 65.5% of businesses have failed! So as someone who will be passing the official 7 years of business mark this month, I just want to say: I GET HOW THIS HAPPENS. There is no “safe mark” in the journey to entrepreneurship, but as you know, I’m here to help you every step of the way!

If you are new to the podcast, we have over 200 episodes for you to dive into! Are you a brand and/or website designer? Make sure to check out Booked Out Designer too!

Links mentioned in this episode:

Get the full show notes: https://elizabethmccravy.com/205
Join us inside Booked Out Designer: https://elizabethmccravy.com/bod
Get the free client booking guide for designers: https://elizabethmccravy.com/asap
Get 30% off of Dubsado: https://elizabethmccravy.com/dubsado
Get a free trial of ClickUp: https://elizabethmccravy.com/clickup
Capital One Spark Cash Back Card: https://elizabethmccravy.com/capitalone
Episode #196 - Why It's a Good Thing If Your Business is a Side Hustle: https://elizabethmccravy.com/196
Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/
Statistics source: https://www.lendingtree.com/business/small/failure-rate/

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In this short and sweet episode, I’m sharing my top 3 Showit Design Hacks as a website designer who has been using (and loving) Showit for the past several years now. Whether you are new to Showit completely, or are a website designer looking to enhance your skills, these three Showit design hacks will save you time and (I believe) will lead to a better customer/client experience too.

Whether you are creating custom websites for clients or are looking to sell website templates, you are going to love today’s episode.

I’m also sharing why I’ve said YES to participating in my first-ever summit - Thrive Summit 2023. With 16 presenters on a RANGE of topics, it is the ONLY summit available that covers the strategy, design, the creative process AND includes feedback and support to help you implement what you learn. You’ll want to be there!

Snag your free ticket at elizabethmccravy.com/thrive

I’m going to be sharing all about how to design a Showit website that WOWs. And it is SO good. You’ll also get a really incredible Clickup template bonus when you come to watch my presentation. I would love to see you there!

Links Mentioned:

Get the blog version/full show notes for this episode: http://elizabethmccravy.com/204
Sign up for Thrive Summit 2023: https://elizabethmccravy.com/thrive
Sign up for Thrive Summit (with the Creator’s Pass Upgrade): https://elizabethmccravy.com/thrive-creator
Showit Templates for Designers: https://learn.showit.co/en/articles/2323109-designer-starter-templates
Connect on Instagram: https://www.instagram.com/elizabethmccravy
Join Booked Out Designer - https://elizabethmccravy.com/bod
Shop Showit templates: https://elizabethmccravy.com/shop

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I'm so honored to have Angie McPherson on the podcast today! She's a long time listener of this podcast, an amazing brand photographer, educator for photographers, and just an incredible hype girl for creative business owners.

Angie and I got to meet in real life in January at the Creative Educator Conference in Dallas. We both were speakers and sat next to each other the whole time. We talked business a lot at the event, and I was like “She is brilliant, and I need her on my podcast to talk about marketing!” So, here we are!

We go a lot of directions in this episode, so there’s truly something here for every business owner. We talk about Angie's business journey, what she sees working right now in digital products and course marketing, repurposing content for YouTube, selling on social media in a non-sleazy way, Facebook groups for your courses, marketing to multiple audiences, YouTube Shorts, launch strategies, working mom advice, and so much more! This is basically a really fun marketing strategy chat with 2 women who love marketing. Enjoy!

Get 10% off all EM Shop templates with the code “BBPODCAST” at checkout!

Links mentioned in this episode:

Get the full show notes: http://elizabethmccravy.com/204
Check out the Sales Page Templates: http://elizabethmccravy.com/sales
Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/
Connect with Angie on Instagram: https://www.instagram.com/angiejanine/
Elizabeth’s Website: http://elizabethmccravy.com/
Angie’s website: https://angiemcpherson.com/
Watch the Interview on Youtube: https://youtu.be/Ty8VNwI1Okw
Hey Designers listening! I'm speaking at a free, virtual summit for designers in March that you should totally attend. There's a lineup of 16 incredible speakers, and the summit is all about the CREATIVE side of your business. (So get ready to really hone your design skills!) Sign up for free here: https://elizabethmccravy.com/thrive-free (and you should totally consider upgrading to the Creator's Pass to get over a thousand dollars of free resources from myself and the other speakers!) *

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In my 2022 end-of-year survey, I gave you the option to ask me ANYTHING… and today’s episode is just a taste of the (over 150!) questions that came in. In no particular order, I’m tackling 11 of my favorite “ask me anything” questions today, including:

What's the worst thing about your career? (I share THREE things I could live without!)
What are the tiny secrets to blogging - things nobody ever talks about?
What are the top books I’ve read this year so far?
Where do you see yourself (professionally) when Colin is 18? What are some of the big dreams you have for yourself and your business?
Where do most of your clients come from? Social, referrals, etc. and what is the one thing you do consistently that brings you the most business?
How is Colin's school going? How do you handle mom guilt/missing him?
What does work/life balance look like for me right now?
What do you do for workouts?
Do you think you'll have any more kiddos? How will that impact the structure of your business?
What’s your favorite brand of jeans? (these ones are also linked below!)
Do you ever regret going into business for yourself?

As you can tell, things got both random and personal in a way I truly always love. Some of these were rapid-fire questions, and some of them I went quite deep on! I can’t wait for you to listen in and then tell me what you all think!

Links mentioned in this episode:

Get the full show notes for this episode: http://elizabethmccravy.com/202
Grab the NEW Showit Landing Page Bundle: https://elizabethmccravy.com/showit-email
Connect on Instagram: https://www.instagram.com/elizabethmccravy/
Shop Showit website templates: https://elizabethmccravy.com/showit-website-templates/
Join Booked Out Designer: http://elizabethmccravy.com/BOD
You can find the books I recommended here:
The Test (a quick novella!): https://rstyle.me/+PJNjBLgIvTUuWc8p7z1ptQ
Good Rich People (a bit of a controversial read, but if you love satire you might love it like me!): https://rstyle.me/+3DHRkm67dyygglZfUEBpnw
The Maid (reading this for book club!): https://rstyle.me/+ceX7ze_EZRzQPYa7bH4SXw
Risen Motherhood (if you are a mom - I can NOT recommend this one enough): https://rstyle.me/+KdcpPVWI8dFtixIXR5Wvgw
Let’s be friends on Good Reads: https://www.goodreads.com/user/show/65836950-elizabeth-mccravy
You can find the jeans I recommended here (they aren’t technically jeans but they look like they are):
White Denim (Ankle Skinny Jeans): https://rstyle.me/+fLhu_zyxbhHsnLQsCq3AGw
Regular Denim (Ankle Skinny Jeans): https://rstyle.me/+DTNuZ7P1pMU3u88ZTUw7kg
More Options from Spanx: https://rstyle.me/+LBooezXRPs_yWgMWPezv7A

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Wondering what’s working in SEO right now? What does the Google algorithm want from your website? How does all the new technology like Ai writing affect blog content? What role does video play in SEO right now? How do you do your SEO page settings in Showit in a way that’ll actually work? What common mistakes might you be making with your SEO? Is Showit bad for SEO?!

We are covering it all and a lot more in today’s interview with Sara Dunn from Sara Does SEO. Sara is a wealth of information with SEO, and I just love how she so clearly explains things. I actually worked with her and her team in my own business a few years ago and I can attest that she’s the real deal. Whether you’re on the first page of Google OR you don’t even know what SEO means, this episode is for you. We’re covering it all!

Sara Dunn is a Wedding SEO Specialist for wedding planners, photographers, venues, and other wedding professionals who want their websites to rank higher on Google. (And, hey, I’ve worked with her too as a website designer!) She has a knack for making SEO easy to understand, and she’s created a unique SEO Framework that simplifies what it takes to get your business in front of your dream clients.

Need a website to go with that SEO strategy? *

Want a website that’s set up behind the scenes to help you rank higher on Google? My Showit website templates can help. One thing a lot of people don’t realize about website templates is that if the designer sets things up sloppy on the back end it can hurt your SEO. I’m talking about things like your advanced tag settings, the way your canvases are set up, the stacking order of your objects, how much opportunity there is for text on a page, and more. Honestly — it’s a lot of technical stuff that you probably don’t want to be thinking about when you’re building your website. So, I thought about it all, and double checked myself multiple times so that you don’t have to.

You can find all of my SEO-friendly templates at http://elizabethmccravy.com/shop. There are sales pages, podcast pages, full website templates, and so much more waiting for you there. And as a Breakthrough Brand Podcast listener, you can use the code “BBPODCAST” for 10% off any template. So, get your template, apply what Sara and I are talking about, you’ll be set to sail to page one.

Links mentioned in this episode:

Get the full show notes and blog post: http://elizabethmccravy.com/201
Check out Elizabeth’s Showit Templates: http://elizabethmccravy.com/shop
Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/
Connect with Sara on Instagram: https://www.instagram.com/saradoesseo/
Elizabeth’s Website: http://elizabethmccravy.com/
Sara’s Website: https://saradoesseo.com/
Watch the Interview on Youtube: https://www.youtube.com/watch?v=NTwISqLFCsQ
Check out the NEW Landing Page Bundle that launched today: http://elizabethmccravy.com/showit-email (and get 15% off templates right now with the code PERFECTMATCH)

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For this milestone episode, I wanted to share six habits that have transformed my business and have absolutely helped me reach episode two hundred. Inspired by a talk by Brenda Burchard, he encouraged us to look at our own habits and whether or not they are serving us.

As I started to reflect, there were six habits that stuck out to me that have served my business time and time again so I wanted to share them all with you today (and talk through how you might be able to add them to your own business, if you feel like they would serve you too!). Don’t get me wrong, I have PLENTY of bad habits like everybody else and that might be a fun episode to do in the future too. But today, I’m going to focus on the good and celebrate with you.

By the way, if you are a new podcaster or thinking about starting your own show, I want to encourage you and say that this is easily one of my favorite things to do in my own business. In the shop, we have podcast templates (linked below!) and you can use the code BBPODCAST to save 10% off today. I would love to support you as you get started!

Whether you have been listening to the podcast since day one, or you are a brand new listener today, I want to just take a minute to thank you for being here. If you haven’t yet, please leave a review. It not only helps this podcast rank but I legitimately love hearing your thoughts and get giddy every time a new one comes in. I am so incredibly grateful for you and am already looking forward to our next two hundred episodes together!

After you’ve listened in, I would love to hear what habits have served you well in business (and ones that you might be considering adding to your own business this year!). Make sure to connect with me over on Instagram - I would love to hear from you!

Links mentioned: - Get the blog version/full show notes for this episode: http://elizabethmccravy.com/200

Shop the Gabby Podcast Template: https://elizabethmccravy.com/gabby-showit-podcast-template
Shop the Jena Podcast Template: https://elizabethmccravy.com/jena-showit-podcast-template
How to Plan Your Entire Week on a Digital Calendar (episode #46): https://elizabethmccravy.com/how-to-plan-your-entire-week-on-a-digital-calendar/
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy
Become a Booked Out Designer: https://elizabethmccravy.com/booked-out-designer
Shop Showit Website Templates: https://elizabethmccravy.com/shop

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Let’s all be honest: business can be really hard. Even after seven years in business, I still have plenty of hard days in my own business and days (or even just moments) where business feels overwhelming and uncertain. Today, I want to share with you 4 encouraging bible verses for when hard times come, and I hope that these will comfort you whether you are a Christian business owner or not. And, I’m not just reading the Bible verses, I’m talking through them with you as well to help you apply it to your life right now!

If you have been struggling to guard your heart against negative thoughts or hurtful reviews, or you find yourself turning to Google before you turn to God, I want to encourage you to acknowledge what you are giving power to and why. With the second two scriptures, I want to encourage you to come back to God, seek him in all things, and to let go and rest. I know it can be hard sometimes.

In the annual survey I send out to listeners each year, many of you mentioned wanting more faith based content and I would love to hear what you think about this episode! Want more episodes like this? Did this speak to where you’re at right now with your business? DM me over on Instagram any time, and thank you again for tuning in! Make sure to come back next week for a very special - our 200th! - Breakthrough Brand podcast episode.

Links mentioned in this episode:

Get the blog version/full show notes for this episode: http://elizabethmccravy.com/199
Scripture mentioned: Proverbs 4:23, Proverbs: 3:5-6, Matthew 11:28-29, Matthew 6:30-33
Connect on Instagram: https://www.instagram.com/elizabethmccravy/
Shop Showit templates: https://elizabethmccravy.com/shop

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We grew our real estate business FAST, buying 5 properties in about a year and ½ - 2 year period. And, we’ve learned a lot! You know I’m all about sharing what works for me in my life and business, and that’s what we’re doing in today’s episode. I have my husband, Adam, back on the podcast and we’re sharing 7 things we learned in these first years of real estate investing. It’s the good, the bad, and the ugly with plenty of laughs along the way.

Whether you also invest in real estate or if you’re just wanting to do this at some point, there is something for you here. And, if you want an update on our properties and how they did in 2022, head back to episode #197 where we share the RAW numbers of how things did last year plus lots of other tips as well.

We discuss things like:

Tenants (getting them, keeping them, tenant relationships, etc.)
Resources we LOVE for running our business
How we think about interest rates
Capex and how to calculate it
Stand alone homes versus townhomes/condos
How vacancy affects a real estate business
and more!

Come tell us what you think over on Instagram @elizabethmccravy!

Links mentioned in this episode:

197 http://elizabethmccravy.com/197
134 - Real Estate Biz Q&A – Part 1: How We Got Started In Investing, Buying In A Seller’s Market, Working With Your Spouse: https://elizabethmccravy.com/134
135 - Real Estate Biz Q&A – Part 2: How Much $$ Do You Need, Screening Tenants, Management Companies, Buying Multiple Properties At Once, And Financing: https://elizabethmccravy.com/135
136 Real Estate Biz Q&A – Part 3: Strategies For Getting Started, Other Ways To Invest Your Money, How To List Your Properties, And The Challenges We’ve Experienced Along The Way: https://elizabethmccravy.com/136
(Episode on Client Boundaries) #125 - The Top 4 Mistakes You’re Making With Client Experience (That Are Causing YOU And YOUR Clients A Major Headache!): http://elizabethmccravy.com/125
Turbotenant: http://elizabethmccravy.com/turbotenant
My Smart Move: http://elizabethmccravy.com/mysmartmove
“How to Invest in Real Estate” Book: https://rstyle.me/+K6WDH0F50MgQ13WT45ZwoA
Connect on Instagram: https://www.instagram.com/elizabethmccravy/
Shop Showit website templates: https://elizabethmccravy.com/showit-website-templates/

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When I surveyed you guys about what you want more of on the podcast in 2023, a resounding answer was investing, financial, and real estate investing content. NOW… I’m not about to turn this into a real estate podcast, don’t worry. But, as someone who likes to share what’s working for me with you all, I love giving you a behind the scenes into what I do with the money that my business makes because I know this type of information can help you too.

Whether or not you have real estate properties right now, this is for you. This is especially for you if this is a side business you’re interested in pursuing! I had Adam on the podcast last on episodes #134, #135, and #136, which was over 16 months ago! In those episodes, we talked about our real estate business and answered some of your questions. It was really fun and we’ve gotten great feedback from those episodes. Since then, we have more properties — 5 total, and we’ve learned a lot!

Here’s what we’re covering today:

Breaking down the exact financial numbers on 3 of the properties (what we invested, the ROI, and cash that was made in 2022)... yes, all the details!
Macroeconomics of real estate and the housing marketing right now
Marriage and working together in a business like this
How real estate can be a family business
Unexpected costs involved that decrease your profits
Advice if you’re struggling to invest in real estate
And so much more!

We joke that this was our business year end meeting that you get to sit in on because it truly felt that way! I hope you enjoy it, and come back next week where we’ll be sharing what we know now that we wish we knew when we first started our real estate business.

Links mentioned in this episode:

Previous Real Estate episodes:

#134 - Real Estate Biz Q&A – Part 1: How We Got Started In Investing, Buying In A Seller’s Market, Working With Your Spouse: https://elizabethmccravy.com/134

#135 - Real Estate Biz Q&A – Part 2: How Much $$ Do You Need, Screening Tenants, Management Companies, Buying Multiple Properties At Once, And Financing: https://elizabethmccravy.com/135

#136 Real Estate Biz Q&A – Part 3: Strategies For Getting Started, Other Ways To Invest Your Money, How To List Your Properties, And The Challenges We’ve Experienced Along The Way: https://elizabethmccravy.com/136

(I shared the wrong numbers in the episode audio. The episodes are #134-#136! Scroll back to listen in or click the links above)

“How to Invest in Real Estate” Book: https://rstyle.me/+K6WDH0F50MgQ13WT45ZwoA
Spark Cash back Card: https://elizabethmccravy.com/capitalone
Connect on Instagram: https://www.instagram.com/elizabethmccravy/
Shop Showit website templates: https://elizabethmccravy.com/showit-website-templates/
Join Booked Out Designer: http://elizabethmccravy.com/BOD

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Ever felt the pressure to quit your day job if you’re “really all in” on your business dreams? Maybe you believe you have to hate your 9 to 5 if you’re a “true entrepreneur”? There is a major pressure (in online business especially) on new or aspiring business owners to quit their day job, give 2 weeks notice, and “abandon all things” if you ACTUALLY care about your business dreams. Oh and, of course, when you do all of that — you have to set the goal of making a 6-figure income. That is fine for some people, but I don’t believe everyone is called to that.

Today we’re talking about how you don’t have to be full time to be successful in your business, and why that idea is a fallacy. And additionally, I have 6 reasons why it can actually be a GOOD thing if your business is your side hustle.

So whether you’re dreaming of starting a business, side hustling right now at your 9 to 5, or have been at it for years, this episode is for you. I’m covering it all, and newer business owners, you’ll especially want to tune into this one!

Links mentioned in this episode:

Get the full show notes: https://elizabethmccravy.com/196
Hear my story of what life was like when I started my business on episode #165: https://elizabethmccravy.com/5-essential-beginner-business-lessons/
Reference the side hustles statistics I mentioned: https://www.incfile.com/blog/side-hustle-statistics
Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/

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Mama friends, I believe this episode is the encouragement you need as we kick off another year of business, another year of motherhood, and another year of wearing A LOT of hats. I’m chatting with Joy Michelle, she’s a photographer turned YouTuber and business coach. (And a long time listener of this podcast!) She’s got 2 kiddos, Clara and Lewis, and she has been married to her high school sweetheart Felipe for over 10 years. Joy loves sharing all that she has learned about building a business while also being a present mom, and she is someone I have really loved learning from personally in my first year as a mom and business owner. Her podcast Called to Both is AMAZING, and I was a guest on a compilation episode (Episode #17 of her show).

Joy and I are talking about motherhood and business — about the ups and downs, the struggles, the joys, and encouragement in it all. We talk about things like what it looks like to be called to both motherhood and business and how we can navigate that well, what Joy’s work week is like as a working mom, the struggle of time management as working moms and tips there, advice for the mom feeling burnt out on her business or burnt out on motherhood.

Important Note: We actually recorded this at the end of August 2022. So, a few months ago! I’m just airing it now because after the conversation, I had the thought that this would be a great episode to kick off the new year with. But, when you hear us reference our kids ages, just know, they’re all around 4 months older now! I hope this conversation blesses you and that you can step into your calling gracefully as a mama who feels called to both.

Links mentioned in this episode:

Get the full show notes: https://elizabethmccravy.com/195
Check out Booked Out Designer: http://elizabethmccravy.com/BOD
Connect with Elizabeth on her Instagram: https://www.instagram.com/elizabethmccravy/
Connect with Joy on her Instagram: https://www.instagram.com/joyymichelle/
Connect with Joy on her website: https://joymichelle.co/
Hear me on Joy’s Podcast, Called to Both - Episode #17 Blog Post | Apple Podcasts | Spotify

Thanks to our podcast sponsor, Haute Stock! Haute Stock is my favorite stock photo company, and I use their images ALL over my business. You can get 15% off your subscription with the referral code: ELIZABETH at checkout or by visiting this link: https://elizabethmccravy.com/hautestock

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Let’s talk money, honey — specifically how to keep MORE of yours in 2023. So often as business owners, we overspend without even thinking about it. It’s easy to just spend, spend, spend! Shiny object syndrome is real. And most of us (myself included) did not study finance, accounting, and bookkeeping in any professional capacity. We might struggle to really SEE where our money is going.

As we move into the new year, it’s the perfect time to evaluate what’s been happening in our business financially and what shifts we can make to improve our finances! Let’s look critically at our business’ finances today to see what shifts we can make to increase our profit margins! I am going to show you 4 areas to evaluate in your business finances to get your profits higher and spending lower for the new year!

Think you want more financial tools to track this kind of stuff? Check out my resource, Profit Sheet! This is the tool I created and have used for years to track my business finances. You can track everything from tax payments, to what you pay yourself monthly, profit margins, and so much more! Buy it at https://elizabethmccravy.com/profit-sheet

Links mentioned in this episode:

Get the blog version/full show notes for this episode: http://elizabethmccravy.com/194
Get QuickBooks at 55% off: https://elizabethmccravy.com/quickbooks
Check out Xero (the bookkeeping software I use now): https://elizabethmccravy.com/xero
Get Profit Sheet for your business: https://elizabethmccravy.com/profit-sheet
Connect on Instagram: https://www.instagram.com/elizabethmccravy/
Shop Showit templates: https://elizabethmccravy.com/shop
Why You Shouldn’t Use Personal Venmo for Your Business: https://elizabethmccravy.com/88

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I’m chatting today with fellow educator and podcaster, Laylee Emadi! She’s the host of the So, Here’s the Thing Podcast and the founder of The Creative Educator Academy. I personally really enjoy her podcast, and I was a guest a few months ago. (Links below to that conversation - it was episode #108 on her podcast!)

This interview is so insightful if you are someone who has ever wanted to get into education as a business owner. Whether that is education like speaking at events or being interviewed on podcasts OR things like educational offerings within your business, like courses.

We talk about things like…

Being a multi passionate business owner
How to pitch yourself for conferences
How to get started as an educator
Do’s and don’ts of online courses
How to create whitespace in your business
Laylee’s unpopular business opinions

And so much more!

Looking for an event to help you grow as an educator!?

We talk briefly about Laylee’s new conference, The Creative Educator Conference, and fun fact — I’m a speaker at it! It’s January 17th-18th in Dallas Texas. I love a good in-person event - the community element is incredible, you make new friends, and when you have a conference that is hands-on and implementation focused, you grow so quickly too. This conference is for up-and-coming Creative Educators who are ready to grow and established Educators who are dedicated to scaling and bettering their craft and current offers! Attendees will get hands-on, action based education. This is not your average sit-and-listen conference! You’ll be able to chat and get help directly from myself and other speakers. If you're ready to level up your educational offerings, this is for you! Get all the information and sign up at http://creativeeducatorconference.com/

Links mentioned in this episode:

Get the full show notes for this episode: https://elizabethmccravy.com/191
Check out Booked Out Designer: http://elizabethmccravy.com/BOD
Connect with Elizabeth on her Instagram: https://www.instagram.com/elizabethmccravy/
Connect with Laylee on her Instagram: https://instagram.com/laylee_emadi/
Connect with Laylee on her website: https://layleeemadi.com/
Hear me on Laylee’s Podcast “So, Here’s the Thing” episode #108 - Blog Post | Apple Podcasts | Spotify - We chat all about diversifying revenue streams in your business!
Details on The Creative Educator Conference: http://creativeeducatorconference.com/

Thanks to our podcast sponsor, Haute Stock! Haute Stock is my favorite stock photo company, and I use their images ALL over my business. You can get 15% off your subscription with the referral code: ELIZABETH at checkout or by visiting this link: https://elizabethmccravy.com/hautestock

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Today we’re diving into a MUCH requested topic — the visual side of your marketing and business — a.k.a. the images and videos you use on your website and throughout your marketing. This is so important, right? We know that. We are visual creatures and that is true now more than ever. Gone are the days where you can have a website with no images or social media or any other part of your business without using images. The images and videos we use in our businesses express who we are as a brand, they might resonate with our buyers or they might not, and they are a vital part of content creation which we know drives sales.

This episode covers:

Why your business needs stock photos
WHAT a stock photo is (and where you might see them)
How stock photos are different from customized brand photography
What to look for when using stock photography (and what to avoid)
My favorite stock photography company (Yes, I’ll just tell you exactly what I use so you can use it too.)
Where I recommend using stock photography versus photos customized to your brand (and what I do in my own business for this)
How to integrate stock photos and brand photos seamlessly into your marketing!

Thanks to our podcast sponsor, Haute Stock! Haute Stock is my favorite stock photo company, and I use their images ALL over my business. You can get 15% off your subscription with the referral code: ELIZABETH at checkout or by visiting this link: https://elizabethmccravy.com/hautestock

Links mentioned in this episode:

Get the full show notes at http://elizabethmccravy.com/192

Haute Stock (and 15% off deal!): https://elizabethmccravy.com/hautestock

Shop website templates: https://elizabethmccravy.com/shop

Connect with me on Instagram: https://www.instagram.com/elizabethmccravy/

Connect with Haute Stock on Instagram: https://www.instagram.com/hautestockco/

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Today’s episode is a fun friend-to-friend chat about Christmas, and I am certainly bringing the Christmas ENERGY in this episode. I’m totally a “Christmas person” and I start getting excited about Christmas in July typically (not kidding). But, let’s talk about the elephant in the room… Resting and actually taking time off for the holidays doesn’t always come easy as business owners. There’s often a lot to do to “close out the year” and at the same time you’re ready to dream about the next year in your business, PLUS you have the everyday to do’s of life to keep up with.

That’s what we’re talking about today. I’m sharing with you:

My time-off and rest strategy for Christmas that I do basically every year, and how you can do this yourself as well! (We’re talking practical planning here!)
Holiday bucket list ideas for you to do to strengthen your faith and enjoy the month of December, even in its chaos.
Tradition ideas – I’m totally a NEW mom, and I don’t have tons of traditions to share for with kiddos. But, I am sharing some traditions you could try with your spouse that we do and some family tradition ideas I love!
I’m sharing Advent resources, books, other podcast episodes, and things I think will help you out as you plan your own holiday season.

So, that is our agenda. This is a GOOD EPISODE, if you often tell me that you wish I did more personal content – this is it. I’m excited to chat. Go get a peppermint mocha, a sugar cookie latte, or some wine and let’s dive into it!

Lots of links mentioned today that you can find below:

Get the full show notes at http://elizabethmccravy.com/191

Shop website templates (today is the last day of Black Friday!): https://elizabethmccravy.com/shop

Connect with me on Instagram: https://www.instagram.com/elizabethmccravy/

Connect with me on my website: http://elizabethmccravy.com/

Check out our sponsor, Haute Stock and save 15%: https://elizabethmccravy.com/hautestock

Advent Devotionals To Check Out:

The Dawning of Indestructible Joy by John Piper
Unwrapping the Names of Jesus by Asheritah Ciuciu
Come, Let Us Adore Him by Paul David Tripp
Emmanuel: An Invitation to Prepare Him Room at Christmas and Always by Ruth Chou Simons
Jesus Storybook Bible Advent Plan for Kids
FREE Advent Reading Plan for Really Little Kids
Risen Motherhood Advent Round Up List

Advent/Christmas Podcast Resources:

Risen Motherhood Episode #81 Celebrating Advent with Little Ones
Risen Motherhood Episode #42 Making Christmas Traditions Matter
Risen Motherhood Episode #146 Finding Rest in Advent
Risen Motherhood Episode #177 The Most Wonderful Time of the Year
Work and Play Episode #90 Our Favorite Christmas Traditions
Work and Play Episode #172 My Christmas Game Plan
Behind the Bliss Episode #208 An Invitation to Prepare Him Room at Christmas and Always with Ruth Chou Simons

Random Links I Mentioned:

Peppermint Mocha Nutpods
Red Christmas Pajamas from Amazon
Sugared Cranberries Recipe
“The Hunting Party” Book

P.S. Today is the LAST DAY of our 35% off Black Friday Sale! Shop templates here: https://elizabethmccravy.com/shop

Thanks to our podcast sponsor, Haute Stock! Haute Stock is my favorite stock photo company, and I use their images ALL over my business. You can get 15% off your subscription with the referral code: ELIZABETH at checkout or by visiting this link: https://elizabethmccravy.com/hautestock

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What makes a great website? What makes a dud? Besides all the obvious things like don’t make your text too small, don;t use 1,000 fonts at once and things like that… What are the major keys?! No matter what you do in your work, if you have a website — you should be asking these questions. Today I’m sharing 3 things that I consider top things to making a successful website, and they are things people often miss. I’m calling these “strong opinions”, but this could also be called “unpopular opinions” because these aren’t said enough. I hope this short and sweet episode gives you some business and website ideas to run with!

GET 35% OFF TEMPLATES RIGHT NOW

I go BIG for Black Friday. It’s my biggest sale of the year, and the actual best time to get a website template. All EM Shop templates are 35% off. The last time they were discounted this much was LAST Black Friday and they won’t be on sale again this much until Black Friday 2023.

In addition to the major savings, you’re getting an awesome line up of bonuses:

TODAY ONLY! On 11/22 only, you’re getting the fast action bonus of a website page audit from myself or a talented designer on my team. You’ll be able to get our take in a video reviewing any page of your website. You’ll have months to claim this so you can use it whenever you’re done customizing your new template!
LAUNCH LAB: You’re getting access to my brand new pop-up facebook community, Launch Lab. Inside of Launch Lab, we’ll be sharing tips and strategies to help you as you customize your EM shop template, you’ll be able to ask questions and get feedback, and meet other like minded business owners. If you’re craving community or worried you’ll never actually get your template customized, this is for you.
LIVE CLASS WITH ELIZABETH: You’re also getting a LIVE workshop with me all about how to customize your site like a designer. I’ll be going over tips for getting started in your website customization process, design strategies for customizing a template and launch tips too. Plus, you’ll be able to ask me anything in our Q&A at the end of the training! If you can’t attend live, there will be a replay. The training is happening December 14th.
PROFIT SHEET: You’re getting Profit Sheet ($37 value) absolutely free with your purchase. Profit Sheet is my financial spreadsheet for helping you track your upcoming income as a service provider, track tax payments, paying yourself, expenses and #allthethingsmoney. I
LANDING PAGE KIT: Lastly, you’re getting my Landing Page Kit. This is 5 Showit templates that can be added to any template to give you more options for your landing pages for things like a coming soon page, email opt-in, waitlist, and more! Easy to customize and add to your site.

And of course, you get your amazing EM Shop template at 35% off and access to the Showit Blueprint Course and our world class in-house customer support. If you’re needing a new website, or even just a page for that podcast you’re wanting to start or the course you plan to launch in 2023, you need to shop this sale! Shop before 11/29 to lock in the savings! And use the code “BLACKFRIDAY” to save. Get all the bonus details here: https://elizabethmccravy.com/BF

Links mentioned in this episode:

Get the full show notes at https://elizabethmccravy.com/190
Get Black Friday deals: https://elizabethmccravy.com/BF
Connect with me on Instagram: https://www.instagram.com/elizabethmccravy/

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I’ve got a quick tip for you today about your sales page and one thing you should probably stop saying on it. This thing you’re saying might be hurting the potential customer experience and is a lazy marketing habit. It’s a simple change — will take you just minutes, but will make an impact in your business! This tip comes from a mistake I myself made that my copywriter, Emily, pointed out to me. I think you might be making it too, so let’s fix it!

Links mentioned in this episode:

Get the full show notes at http://elizabethmccravy.com/189
Connect on Instagram: https://www.instagram.com/elizabethmccravy/
Shop the Showit Sales Page Templates: https://elizabethmccravy.com/showit-sales-page-templates
Shop all of my website templates: https://elizabethmccravy.com/shop

Black Friday is just around the corner and kicks off on November 22! This is my BIGGEST sale of the year, and I’d argue that this Black Friday is the best yet. You’ll get my biggest sale on templates all year long plus some other perks and bonuses to help you build a successful website and business. Stay tuned for the details, and mark your calendar to shop on 11/22. Have questions? Need help picking a template? Message us at http://elizabethmccravy.com/contact!

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Today’s episode with Angela is so fun, so inspiring, and full of nuggets of wisdom about life and business. So, friends, meet Angela Brown — she’s a talent brand and portrait photographer based in Brighton, Michigan. She was a wealth advisor for 25 years before doing a 180 on her career to become a photographer — proving it’s never “too late” to make a major career shift. Angie also enjoys educating other photographers in building personal brands to attract their ideal clients. She’s got plenty of tips for you photographers listening, but we also talk about her awesome career story, her experience with EM Shop templates, and so much more.

Highlights from this interview:

How Angela pivoted to being a brand photographer after 25 years as a wealth advisor
Angela’s experience customizing her EM Shop template - spoiler, she had FUN!
The Showit Blueprint Course and how it guides you through your website build out
Changes Angela made to her template to making it uniquely her own
Why Angela switched from ProPhoto (WordPress) to Showit
Tips and strategies for building a successful business as a brand photographer

Thinking about getting a template from EM Shop like Angela did? Here’s a little blurb with what she had to say about EM Shop: "I am so thankful I found Elizabeth and the EM Shop! As someone who has always hired a designer to customize my Wordpress site, it was a big step to take that responsibility into my own hands. But Elizabeth and her team gave me support when I was stuck. Most importantly, the Showit Blueprint course was simply incredible. I got almost all the answers and best-practices I needed to create my dream site. Even Elizabeth's launch and marketing tips were so helpful! I would recommend EM Shop to anyone looking to up her game!"

Links mentioned in this episode:

Get the full shownotes for this episode: https://elizabethmccravy.com/189
Check out EM Shop Templates: http://elizabethmccravy.com/shop
Get a free month of Showit: https://elizabethmccravy.com/showit-coupon-code
Connect with Elizabeth on her Instagram: https://www.instagram.com/elizabethmccravy/
Connect with Angela on her website: https://angelabrownphotography.com/
Connect with Angela on her Instagram: https://www.instagram.com/angelabrown23/

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This episode is the short encouragement that maybe you need today, and it is the encouragement I’ve needed a lot in my season of business. And that is that it’s OKAY to not be growing your business. It’s ok to stay put. It’s ok to even “go backwards”. It’s ok to say no to really good opportunities. It’s ok to make less money than you did last month or last year. It’s ok to work less. Simply put: You don’t always have to be growing. And, we’re talking about this often “untold truth” on today’s episode. Press play for the encouragement! I hope this blesses you and encourages you in whatever season you’re in right now.

Links mentioned in this episode:

Get the full shownotes for this episode: https://elizabethmccravy.com/187
Connect with Elizabeth on her Instagram: https://www.instagram.com/elizabethmccravy/

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Today I’m chatting with Katelyn Dekle from Launch the Damn Thing. Katelyn and I first connected when she heard me on James Wedmore’s podcast and she sent me the world’s sweetest email. This was BEFORE Booked Out Designer even existed, but later when the course was created, she joined and has been an essential part of our community ever since. We’re talking through her business journey, her advice for niching down and finding clients as a designer, and her experience with Booked Out Designer! I love Katelyn, her unique approach to business and marketing, and her love of teaching what works for her is so evident. I hope you all enjoy this conversation!

Also, today is my 30th BIRTHDAY! You can bet that today I’ll be relaxing, reflecting, and appreciating life and these last 10 years as I leave my 20s and enter a new decade. And perhaps a 30th birthday reflect episode will come later.

Highlights from this episode:

How Katelyn made the free time to work on her business while also being at a 9 to 5
Katelyn’s story of leaving her day job during the pandemic and going full time in her business
How Katelyn isn’t very active on social media, and 98% of her clients are finding her through Google search
Alternative ideas for “niching down” — Katelyn shares how she niched to a personality-type not an industry
How Katelyn made $10k after implementing just 2 modules from Booked Out Designer

Links mentioned in this episode:

Get the full show notes for this episode: https://elizabethmccravy.com/186
Check out Booked Out Designer: http://elizabethmccravy.com/BOD
Connect with Elizabeth on her Instagram: https://www.instagram.com/elizabethmccravy/
Connect with Katelyn on her website: https://www.launchthedamnthing.com
Follow Katelyn on Instagram: https://www.instagram.com/launchthedamnthing/?hl=en
Get the ASAP Client Booking Guide to help you find your next client as a designer: http://elizabethmccravy.com/asap

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I’ve been thinking about unpopular opinions lately, as I asked a question about this to guests on my podcast and now I’ve been like “hmmm… what are my unpopular opinions about different aspects of business?” So, here today I’m sharing 3 of my unpopular opinions about branding and website design businesses specifically. So whether you’re a Showit designer, Squarespace designer, Wix designer, brand designer, or maybe you focus on other types of design collateral… this is for you. And aspiring designers, this is for you as well! It is OKAY if we disagree on any of these things, we can still be friends! :) Let me know on Instagram what you think — send me a DM @elizabethmccravy.

Links mentioned in this episode:

Get the full show notes for this episode: https://elizabethmccravy.com/185
Check out Booked Out Designer: http://elizabethmccravy.com/BOD
Connect with Elizabeth on her Instagram: https://www.instagram.com/elizabethmccravy/
Get the ASAP Client Booking Guide: http://elizabethmccravy.com/asap

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Today I’m chatting with a friend and member of my Booked Out Designer community, Stephanie Duke! We first connected in 2019 before I ever made Booked Out Designer because she was one of the people I “interviewed” about what they needed help with in their business. Since then, she’s been a long-time podcast listener, and eventually joined Booked Out Designer and has had HUGE WINS from the course. I just love Stephanie, and I think her joy and heart for her work will come through so well in this episode. I know many of you will be able to relate to her story. She’s always been the artsy kid and after years of doing various part-time jobs, ended up going all in on her design business. She also runs a successful Etsy shop where she makes polymer clay art, which you can check out here. (<< Seriously perfect place to buy gifts as Christmas is approaching, and you can support a fellow small business owner!)

Highlights from this episode:

Stephanie’s experience with always working multiple jobs
Stephanie’s college experience learning design skills in remote schooling
The details on her first ever $40 logo project (very relatable designer experience!)
How Stephanie learned to think like a business owner and learned business skills early on
Losing her job, applying for jobs and not hearing back, and ultimately following God’s calling through the whole experience
Stephanie’s business creating polymer clay art before starting her brand and web design business
Stephanie’s experience going full time in her design business
How Booked Out Designer impacted Stephanie’s business growth
Homesteading lifestyle stuff (yep, Stephanie has tons of chickens and ducks!)

BOOKED OUT WEEK DETAILS!

Today kicks off Booked Out Week, so if you’re interested in joining Booked Out Designer like Stephanie did, I want to encourage you to check it out! I’ve got all kinds of special things for you right now! You’ll get the amazing course and community, of course, but additionally this week only, you’re getting:

A discount on Booked Out Designer. Yep, this week only, you can save $150 on the course price.
4 months of group coaching with me! We’ve got 3 calls with me for business coaching and 1 call with a certified life coach, Becky Hoschek for mindset coaching.
A LIVE financial masterclass specifically for designers hosted by myself and my bookkeeper, Madison from Madison Dearly Bookkeeping.
And the coolest thing… If you join TODAY (10/24), you’ll get 1:1 Voxer Coaching with me for a month. Yep, I’m sending you my Voxer account info, you can message me right away. I’ll answer your business questions, and help you 1:1 as you implement the course.
And of course, you get the new updates to Booked Out Designer, including the full attorney-drafted contract template for designers and the new ClickUp template for running your client projects.

Don’t wait! Booked Out Week ends on 10/28. Join now at http://elizabethmccravy.com/BOD.

Links mentioned in this episode:

Get the full show notes for this episode: https://elizabethmccravy.com/184
Check out Booked Out Designer: http://elizabethmccravy.com/BOD
Connect with Elizabeth on her Instagram: https://www.instagram.com/elizabethmccravy/
Connect with Stephanie on her website: http://www.stephanieduke.co
Follow Stephanie on Instagram: www.instagram.com/stephanieduke.co
Check out Stephanie’s Etsy Shop: https://rstyle.me/+MpmidoSi-3zJAQ1aQ0gBvQ
Get the ASAP Client Booking Guide to help you find your next client as a designer: http://elizabethmccravy.com/asap

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If bookings are slow for you — whether you’ve been in business for years or just weeks, I’m sharing with you 4 important questions to ask yourself as you examine the situation and strategize what to do next in your business! 3 of the questions are really strategic, and the final one (worth staying to the end for) is a heart check question with some encouragement for you because I know when you’re not booking clients it can be really hard emotionally.

I’ll be framing some of these through the lens of a design business, since Booked Out Week kicks off next week in my business! (10/24 - 10/28) But, if you do another type of service business, you’ll find plenty here as well. I hope this gives you inspiration and ideas as you find clients for your service business!

BOOKED OUT WEEK DETAILS

In addition to all the amazing FREE content on my podcast to help you grow your biz, during Booked Out Week (October 24 - 28) there are some super special promotions and deals for you if you join Booked Out Designer during these 5 days. I’m talking cool bonuses like 4 months of group coaching, a live financial class with my bookkeeper, and even an INSANELY awesome bonus if you join on Monday (day 1). Make sure you’re on my email list so you don’t miss it! Go to elizabethmccravy.com/asap to snag my new free guide — How to Find Your 1st or Next Paying Client ASAP. I hope to see you inside BOD!

Links mentioned in this episode:

Get the full shownotes for this episode: https://elizabethmccravy.com/183
Check out Booked Out Designer: http://elizabethmccravy.com/BOD
Connect with Elizabeth on her Instagram: https://www.instagram.com/elizabethmccravy/
Get the ASAP Client Booking Guide: http://elizabethmccravy.com/asap
Get the Designer’s Guide to Mastering Discovery Calls: http://elizabethmccravy.com/discovery
Get 30% off your Dubsado subscription: http://elizabethmccravy.com/dubsado

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Hey friends! Welcome to our first episode in our Booked Out interview series! You’re about to get a bunch of incredible episodes dropped on the podcast, all right in a row! So, if you’re looking for something to binge that will encourage you and propel your business forward, you’ve got it now.

Today you get to hear from Katy Boykin, who is an incredible brand designer and WordPress designer. My goal with this interview (and the 3 coming next week) is to show you what’s possible in your business. You’ve heard my story time and time again on the podcast, but this time I’m interviewing 3 friends to share their stories with you. These women are all 3 designers who design on different platforms, and have all taken Booked Out Designer. They’re sharing things like how they got into business, their pain points along the way, what helped, what didn’t, where they are right now in their journey, and more! Make sure you’re subscribed so you don’t miss all the incredible episodes over the next few days.

In addition to all the amazing FREE content on my podcast to help you grow your biz, during Booked Out Week (October 24 - 28) there are some super special promotions and deals for you if you join Booked Out Designer during these 5 days. I’m talking cool bonuses like 4 months of group coaching, a live financial class with my bookkeeper, and even an INSANELY awesome bonus if you join on Monday (day 1). Make sure you’re on my email list so you don’t miss it! Go to elizabethmccravy.com/asap to snag my new free guide — How to Find Your 1st or Next Paying Client ASAP.

In this interview with Katy, you’ll hear so much GOODNESS. Here are a few noteworthy highlights:

How Katy’s time as a yearbook editor revealed her love for design
Katy’s experience dropping her art major in college for hospitality management
What it was like quitting her 9 to 5 cold turkey
Katy’s experience starting and selling a blog
Katy realizing a call to leave her Christian blog and to website design was just a different way to serve God through helping others
Katy’s great advice for dealing with imposter syndrome
Her experience as a WordPress designer using Elementor and Cadence builders
How Katy joined Booked Out Designer and quickly landed her first $6,000 website design project

And more!

Links mentioned in this episode:

Get the full shownotes for this episode: https://elizabethmccravy.com/182
Check out Booked Out Designer: http://elizabethmccravy.com/BOD
Connect with Elizabeth on her Instagram: https://www.instagram.com/elizabethmccravy/
Get the ASAP Client Booking Guide: http://elizabethmccravy.com/asap
Connect with Katy on her Instagram: https://www.instagram.com/katy_boykin/
Connect with Katy on her website: https://katyboykin.com/

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CONTRACTS…OMG. Do they make your heart beat faster? Maybe you wrote yours yourself and that makes you nervous. Or, maybe your contract is so confusing that you yourself don’t even understand what you’re saying or how to enforce it if needed. Or, the worst… maybe you don’t have a contract at all, and you’re just kinda hoping for the best. Wherever you are — no shame. Seriously. But, I can tell you you need a contract that you understand, is comprehensive enough to protect you, and that is custom to your design business needs.

In today's episode, I’m sharing 2 contract clauses in particular that designers need to have that are very specific to your design business. These are ones you might not think about until it’s “too late” and aren’t ones you see mentioned everyday. And even more specifically, these clauses relate to helping you make more money as a designer, which we all want, right?

ANNOUNCEMENT *

I can’t just tell you about design contracts without telling you about a HUGE update I just made to my course, Booked Out Designer. In my course, I’ve always offered multiple lessons about contracts for designers. But, I just took it up many notches! Now inside of Booked Out Designer you get an attorney-drafted contract for brand and web designers that is unique ONLY to Booked Out Designer students. Yep, you literally can’t buy this anywhere else. And it includes contract clauses in it that we’re talking about in this episode! You can simply download the contract template, customize it for your business, then start using it today for working on your next project. To get more info and to get the contract, go to https://elizabethmccravy.com/bod. Again this amazing contract isn’t sold anywhere else, you can only get it inside of Booked Out Designer.

And, stay tuned because next week (October 24th - 28th), we’re celebrating BOOKED OUT WEEK… There will be some special promos for joining Booked Out Designer that week and some cool things happening right here on the podcast! Stay tuned. ;)

Links mentioned in this episode:

Get the full show notes at https://elizabethmccravy.com/181
Check out Booked Out Designer at https://elizabethmccravy.com/BOD
Get my FREE resource, How to Find Your 1st (or Next) Paying Design Client Asap, at https://elizabethmccravy.com/asap

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Designer friends, this is for you! If you’re feeling drained by your business or wanting to AVOID feeling drained in your business, these strategies I’m sharing will help. I’m going to teach some mindset tips, some super practical working with client tips, and even some marketing and productivity tips that will help you not be drained (or at least not as drained) by your business because you’re focused on the right things. These 4 tips are all very particular things that have helped me in my business, some literally right now and others in past seasons of my business.

If you’re not a designer, but work with clients in another way, listen up as well, there is plenty in this episode for you as a lot of what I’m sharing relates simply to businesses that work with clients. I hope this episode encourages you wherever you’re at right now and pushes you towards taking action in your business to create a business you LOVE.

Links mentioned in this episode:

Get the full show notes at https://elizabethmccravy.com/180
Check out Booked Out Designer at https://elizabethmccravy.com/BOD
Get my FREE resource, The Designer’s Guide to Mastering Discovery Calls, at https://elizabethmccravy.com/discovery

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Short but, I think, this will likely be a very inspiring episode for you today! Do you know where your best ideas happen? When you think about brilliant ideas (or even just good ideas) you’ve had, when did the idea come to you? And how can you make more time for that place? That’s what I’m exploring in this episode. I’ll be sharing my process and where my best ideas come to me, the research around why our most creative ideas don’t come to us at our desks, and more.

I hope you enjoy this one! Tag me on Instagram (@elizabethmccravy) and show me how you’re applying this to your business and life once you tune in!

Get the full shownotes at https://elizabethmccravy.com/179
Connect on Instagram at https://instagram.com/elizabethmccravy/
Research I mention in the episode: https://www.thindifference.com/2018/01/best-ideas-come-shower/

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I’m so excited to have fellow web designer, Josh Hall, on the podcast today. Josh is a web designer turned educator for designers, and he’s bringing the good stuff today! Josh and I jump all over the place from his business story to his advice for scaling your web design business, maintenance plans, messaging as designers, time management, fatherhood, and so much more.

Josh built his business to 6-figures/year as a soloprenuer, and we talk extensively about this journey and the exact HOW of him doing this. We also talk about his journey as a cabinet maker by day and drummer by night in 2009 to starting his freelance web design journey. He built his web design career as a soloprenuer from 2010-2016 and scaled his web design agency up before selling it in the summer of 2020 to focus full time on teaching others how to build web design businesses of their own.

Josh and I had so much fun together chatting. We actually did back-to-back interviews for both of our podcasts. I interviewed him, and then he interviewed me. So all together, we chatted forbabout 3 hours. I’ll link to my interview on his show (Web Design Business With Josh Hall) once it airs.

Some highlights we discuss:

How to do maintenance plans as a designer (I LOVED this!)
How maintenance plans can work as a Showit designer too
How Josh made over $100k/year as a soloprenuer
Scaling an agency, then selling it and that whole process
Building a team as a designer and working with contractors
What it was like moving from an agency to a personal brand educator
How it could actually be a BENEFIT to you if your business is your side hustle

Connect with Josh and Elizabeth:

Get the full show notes for this episode at http://elizabethmccravy.com/178
Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/
Connect with Josh on Instagram: https://www.instagram.com/joshhallco/
Connect with Elizabeth on her website: http://elizabethmccravy.com/
Connect with Josh on his website: https://joshhall.co/
Get my designer’s guide to mastering discovery calls: https://elizabethmccravy.com/discovery-call-guide-for-designers

Check out Booked Out Designer: https://elizabethmccravy.com/bod

View Details

I’m so excited to have fellow web designer, Josh Hall, on the podcast today. Josh is a web designer turned educator for designers, and he’s bringing the good stuff today! Josh and I jump all over the place from his business story to his advice for scaling your web design business, maintenance plans, messaging as designers, time management, fatherhood, and so much more.

Josh built his business to 6-figures/year as a soloprenuer, and we talk extensively about this journey and the exact HOW of him doing this. We also talk about his journey as a cabinet maker by day and drummer by night in 2009 to starting his freelance web design journey. He built his web design career as a soloprenuer from 2010-2016 and scaled his web design agency up before selling it in the summer of 2020 to focus full time on teaching others how to build web design businesses of their own.

Josh and I had so much fun together chatting. We actually did back-to-back interviews for both of our podcasts. I interviewed him, and then he interviewed me. So all together, we chatted forbabout 3 hours. I’ll link to my interview on his show (Web Design Business With Josh Hall) once it airs.

Some highlights we discuss:

How to do maintenance plans as a designer (I LOVED this!)
How maintenance plans can work as a Showit designer too
How Josh made over $100k/year as a soloprenuer
Scaling an agency, then selling it and that whole process
Building a team as a designer and working with contractors
What it was like moving from an agency to a personal brand educator
How it could actually be a BENEFIT to you if your business is your side hustle

Connect with Josh and Elizabeth:

Get the full show notes for this episode at http://elizabethmccravy.com/178
Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/
Connect with Josh on Instagram: https://www.instagram.com/joshhallco/
Connect with Elizabeth on her website: http://elizabethmccravy.com/
Connect with Josh on his website: https://joshhall.co/
Get my designer’s guide to mastering discovery calls: https://elizabethmccravy.com/discovery-call-guide-for-designers

Check out Booked Out Designer: https://elizabethmccravy.com/bod

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To create this episode, I basically asked myself — What would I want to tell a dear friend who owns a business and now has a baby or is expecting about doing motherhood and business together? And, these are the things I wrote down! Whether you’re an expecting mama, a new mom, or have been doing motherhood and business longer than me, I think you’ll find some great tips you can implement right now about motherhood and business, particularly in the realm of productivity as moms.

I’m approaching this from my own experiences of being a new-ish mom to a recently 1 year old baby boy. I know some of this may look different in your particular circumstances or if you have multiple kids or older kids. Take what you can from my advice to apply to your life and leave what doesn’t work.

I did an episode a few weeks ago that could be considered part one of this! That was episode #172 titled “My Top 4 Productive Mom Hacks for Running a Successful Business with a Baby or Toddler” — so tune into that one after this if you haven’t already. And, I’ve done TONS of episodes at this point about motherhood and business that are worth scrolling through the podcast feed to find and listen to!

Links mentioned in this episode:

Get the full shownotes for this episode: http://elizabethmccravy.com/177
Scroll back to episode #172 for more tips on a similar mom + business topic
Visit my website: http://elizabethmccravy.com/
Shop Showit website templates: https://elizabethmccravy.com/shop
Get details on Breakthrough Brand All Access: https://elizabethmccravy.com/bbaa
Join Booked Out Designer: https://elizabethmccravy.com/booked-out-designer
Connect on Instagram: https://www.instagram.com/elizabethmccravy/

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To create this episode, I basically asked myself — What would I want to tell a dear friend who owns a business and now has a baby or is expecting about doing motherhood and business together? And, these are the things I wrote down! Whether you’re an expecting mama, a new mom, or have been doing motherhood and business longer than me, I think you’ll find some great tips you can implement right now about motherhood and business, particularly in the realm of productivity as moms.

I’m approaching this from my own experiences of being a new-ish mom to a recently 1 year old baby boy. I know some of this may look different in your particular circumstances or if you have multiple kids or older kids. Take what you can from my advice to apply to your life and leave what doesn’t work.

I did an episode a few weeks ago that could be considered part one of this! That was episode #172 titled “My Top 4 Productive Mom Hacks for Running a Successful Business with a Baby or Toddler” — so tune into that one after this if you haven’t already. And, I’ve done TONS of episodes at this point about motherhood and business that are worth scrolling through the podcast feed to find and listen to!

Links mentioned in this episode:

Get the full shownotes for this episode: http://elizabethmccravy.com/177
Scroll back to episode #172 for more tips on a similar mom + business topic
Visit my website: http://elizabethmccravy.com/
Shop Showit website templates: https://elizabethmccravy.com/shop
Get details on Breakthrough Brand All Access: https://elizabethmccravy.com/bbaa
Join Booked Out Designer: https://elizabethmccravy.com/booked-out-designer
Connect on Instagram: https://www.instagram.com/elizabethmccravy/

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Technically we ALL have a funnel for our business, meaning the way we’re getting leads into our business and selling, but if your funnel is actually working as well as it could is another question that we’re diving into today. I’m chatting with the brilliant Alexa Cawley, owner of Forever Friday Consulting. She’s the host of the Friday Society Podcast and is a marketing consultant for wellness brands. She’s also a member of Breakthrough Brand All Access, she’s a 2x EM Shop customer, and is a long time listener of this podcast. By the way, I LOVE having guests who already listen to this show because they always bring exactly what you all need to hear.

In today’s episode, we’re diving into marketing funnels, and specifically 5 pieces of a successful one and the order in which they come, how to do your own funnel, and so much more. Alexa does an excellent job specifically speaking to new business owners in this as well, and we talk about funnels both from the perspective of service businesses and product businesses. So whichever you are, you’ll hear how to do a funnel for BOTH.

Other things we discuss worth nothing:

Marketing practices and the stereotype around “bro marketer” funnels
What’s not working anymore and what works in today’s world with funnels and marketing
The current SoulCycle and Peloton battle and some great marketing tips we can learn there
Marketing lessons Alexa learned working with big wellness brands like Lululemon and SoulCycle
And we go through all those steps to a successful funnel

If this topic interests you and you want to go deeper, this month in my membership, we’re also talking about email marketing. What Alexa shares combined with the email marketing masterclass inside of Breakthrough Brand All Access will set you up for some major marketing success. If this interests you and you want to learn from me on this more, check out Breakthrough Brand All Access to get that masterclass PLUS coaching calls with me and our thriving online community of business-owning women. Details here: http://elizabethmccravy.com/bbaa

Resources mentioned in this episode:

Get the full show notes for this episode at http://elizabethmccravy.com/176
How to Create a Freebie Guide: https://elizabethmccravy.com/5download
Breakthrough Brand All Access: https://elizabethmccravy.com/bbaa
See the Showit Blueprint Course (that comes with template purchase): https://elizabethmccravy.com/course-video
Save on FloDesk: https://elizabethmccravy.com/flodesk-coupon-code
Save on Dubsado: https://elizabethmccravy.com/dubsado-coupon-code

Connect with Alexa and Elizabeth:

Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/
Connect with Alexa on Instagram: https://www.instagram.com/foreverfriday.co/
Connect with Elizabeth on her website: http://elizabethmccravy.com/
Connect with Alexa on her website: https://foreverfriday.co/

View Details

Technically we ALL have a funnel for our business, meaning the way we’re getting leads into our business and selling, but if your funnel is actually working as well as it could is another question that we’re diving into today. I’m chatting with the brilliant Alexa Cawley, owner of Forever Friday Consulting. She’s the host of the Friday Society Podcast and is a marketing consultant for wellness brands. She’s also a member of Breakthrough Brand All Access, she’s a 2x EM Shop customer, and is a long time listener of this podcast. By the way, I LOVE having guests who already listen to this show because they always bring exactly what you all need to hear.

In today’s episode, we’re diving into marketing funnels, and specifically 5 pieces of a successful one and the order in which they come, how to do your own funnel, and so much more. Alexa does an excellent job specifically speaking to new business owners in this as well, and we talk about funnels both from the perspective of service businesses and product businesses. So whichever you are, you’ll hear how to do a funnel for BOTH.

Other things we discuss worth nothing:

Marketing practices and the stereotype around “bro marketer” funnels
What’s not working anymore and what works in today’s world with funnels and marketing
The current SoulCycle and Peloton battle and some great marketing tips we can learn there
Marketing lessons Alexa learned working with big wellness brands like Lululemon and SoulCycle
And we go through all those steps to a successful funnel

If this topic interests you and you want to go deeper, this month in my membership, we’re also talking about email marketing. What Alexa shares combined with the email marketing masterclass inside of Breakthrough Brand All Access will set you up for some major marketing success. If this interests you and you want to learn from me on this more, check out Breakthrough Brand All Access to get that masterclass PLUS coaching calls with me and our thriving online community of business-owning women. Details here: http://elizabethmccravy.com/bbaa

Resources mentioned in this episode:

Get the full show notes for this episode at http://elizabethmccravy.com/176
How to Create a Freebie Guide: https://elizabethmccravy.com/5download
Breakthrough Brand All Access: https://elizabethmccravy.com/bbaa
See the Showit Blueprint Course (that comes with template purchase): https://elizabethmccravy.com/course-video
Save on FloDesk: https://elizabethmccravy.com/flodesk-coupon-code
Save on Dubsado: https://elizabethmccravy.com/dubsado-coupon-code

Connect with Alexa and Elizabeth:

Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/
Connect with Alexa on Instagram: https://www.instagram.com/foreverfriday.co/
Connect with Elizabeth on her website: http://elizabethmccravy.com/
Connect with Alexa on her website: https://foreverfriday.co/

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In this episode, we are having some fun, talking about how to HAVE fun as business owners. So many of us start a business because we think it’ll be fun. We maybe aren’t enjoying our day jobs, we want a side hustle to go along with being a mom, or we feel really passionate about an idea and want to act on it. Whatever it is, we want to have fun with it typically. But so often our businesses aren’t fun. They can actually become a total drag where we are like a poorly treated employee in our own company and we are the bad boss. I get it that some seasons and moments in business simply are not easy. I have certainly been in those moments myself, but even within that owning a business can still be an overall fun experience. So if you feel like you haven’t been enjoying your business lately, these are a few ideas to put some FUN back into your work.

Links mentioned in this episode:

Get the full shownotes for this episode: http://elizabethmccravy.com/175
Visit my website: http://elizabethmccravy.com/
Shop Showit website templates: https://elizabethmccravy.com/shop
Get details on Breakthrough Brand All Access: https://elizabethmccravy.com/bbaa
Get details on my upcoming teams course: https://elizabethmccravy.com/teams
Join Booked Out Designer: https://elizabethmccravy.com/booked-out-designer
Connect on Instagram: https://www.instagram.com/elizabethmccravy/

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In this episode, we are having some fun, talking about how to HAVE fun as business owners. So many of us start a business because we think it’ll be fun. We maybe aren’t enjoying our day jobs, we want a side hustle to go along with being a mom, or we feel really passionate about an idea and want to act on it. Whatever it is, we want to have fun with it typically. But so often our businesses aren’t fun. They can actually become a total drag where we are like a poorly treated employee in our own company and we are the bad boss. I get it that some seasons and moments in business simply are not easy. I have certainly been in those moments myself, but even within that owning a business can still be an overall fun experience. So if you feel like you haven’t been enjoying your business lately, these are a few ideas to put some FUN back into your work.

Links mentioned in this episode:

Get the full shownotes for this episode: http://elizabethmccravy.com/175
Visit my website: http://elizabethmccravy.com/
Shop Showit website templates: https://elizabethmccravy.com/shop
Get details on Breakthrough Brand All Access: https://elizabethmccravy.com/bbaa
Get details on my upcoming teams course: https://elizabethmccravy.com/teams
Join Booked Out Designer: https://elizabethmccravy.com/booked-out-designer
Connect on Instagram: https://www.instagram.com/elizabethmccravy/

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Calling all Showit users and business owners who are thinking about using Showit as your website builder. Showit rocks, and if you’ve been around here for a second, you probably know that I absolutely love Showit. My own website is built on Showit, I sell Showit templates, and I’m a Showit Design Partner. I love Showit — plain and simple.

In my membership, Breakthrough Brand All Access, one of the members asked the what are some cool Showit features that I don’t see people using enough or are under utilized, and we talked about it in our Facebook community and in a member Q&A, but her question inspired me to talk to you guys about this as well. So, I’m sharing 5 Showit features that you maybe didn’t know about that you should try on your website. These are features that I’m loving lately and I think you will as well!

These features and tips are for non-designers and designers, alike. So if you’re listening and thinking “Well that’s cool Elizabeth, but I’m not a designer.” Fear not — you can edit your own website for your non-designer business to do these things too. No need to hire a designer to set these cool features up!

Trying Showit for the first time? Head to https://elizabethmccravy.com/showit-free to get 1 month of your Showit subscription absolutely free! And be sure to check out my website templates for an ah-mazing site to go with that subscription.

LABOR DAY SALE DETAILS:

It’s Labor Day, Launch Day, and my son’s 1st birthday weekend all wrapped into one great SALE. We’re celebrating not one but TWO new templates being release — the new Kate and Elle templates. (You’re gonna love them.) And in addition to that, I just released a collection of Showit Sales Page templates that match our top selling templates. So no more piecing together a sales page based off another page of your site or struggling with what goes where on the sale page. I’ve got it all set up for you. These sales page templates have over 30 sections (called canvases in Showit) designed to guide you through creating an epicly amazing, high converting sales page for your online course, membership, coaching program, digital product or whatever it is you’re launching.

The sales page templates also have copy prompts throughout to help you not just have designs that sell, but WORDS that sell. I’ve brought the same strategy I use on my own sales pages to you in these templates. The new templates and all my other templates are 20% off right now to celebrate. Use code LABORDAY to shop + save!

Links mentioned in this episode:

Get the full show notes for this episode: http://elizabethmccravy.com/174
Shop the Labor Day sale with code LABORDAY.
See NEW Showit Sales Page Templates: https://elizabethmccravy.com/showit-sales-page-templates
Shop Showit website templates: https://elizabethmccravy.com/shop
Get 1 month of Showit FREE: https://elizabethmccravy.com/showit-free
Get details on Breakthrough Brand All Access: https://elizabethmccravy.com/bbaa
Visit my website: http://elizabethmccravy.com/
Connect on Instagram: https://www.instagram.com/elizabethmccravy/

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Want to go behind the scenes with me for a week? Seriously I’m sharing it all — the realities of running my business, the realities of mom life, and the mundane moments that kinda feel like “wait, why am I sharing this?” but that’s just what’s actually happening in life. When deciding what week to share, I probably picked a not that interesting one, but often the most interesting stuff is in the mundane, right?

In this episode, you’ll hear me talk about these things…

What it’s like running my new membership
Behind the scenes of designing new templates
What I’ve reading right now for fun and for business
TV shows we’re loving lately
What it looks like juggling mom life and my business
Work on our real estate investing business
What the search for a nanny is like
Behind the scenes of 2 team meetings
What meals I’m prepping for the week
Behind the scenes of a systems overhaul I’m doing
What workouts I’m loving lately
… And so much more!

If you want to skip around, here are some timestamps:

Weekend Recap: [04:30]

Monday: [16:06]

Tuesday: [32:32]

Wednesday: [45:04]

Thursday: [01:11:22]

Friday: [01:25:15]

Saturday: [01:31:24]

Links Mentioned in This Episode:

Get the full shownotes at elizabethmccravy.com/173
Breakthrough Brand All Access
Booked Out Designer
EM Shop Templates
Connect on Instagram

Products/Resources Mentioned:

Get $10 off Instacart
The 4-Hour Workweek by Tim Ferriss
The Montessori Toddler by Simone Davies
Curious about investing in real estate? Check out episodes #134, #135, and #136 for a deep dive into how we got started
Check out SystemsUp for your ClickUp needs, and don’t forget to tell them I sent you!
Shop our favorite Montessori Toys at Lovevery!
Check out the Full Focus Planner
Listen to episode #165 to hear about my business and life when I was first getting started
TV Show recommendations: Westworld and Severance
Crumbl Cookies
Hosanna Revival 5 Year Prayer Journal
Well Watered Women Give Me Jesus Journal
Ephesians 3:20-21
Yoga With Adriene Full Body Video
Little Blue Truck Children’s Books

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Let’s talk productivity for mamas! For the past year since my son was born, I have either been on maternity leave or running my business very part time. The way I do things, how much time I have, what I prioritize, and my energy output have all changed since becoming a mom. So, my productivity methods have changed too. What used to work doesn’t work as well anymore, and I’ve found myself constantly learning how to make the most of my time and be present in my work and with my son while doing so!

Today, I’m sharing 4 tips with you that have helped me work and do mom life the best I can in this first year of motherhood. These are things I wish I knew before becoming a mom or things I wish I had found out sooner. So, I’m hoping to save you some time by sharing them with you now.

It’s worth nothing, I’m sharing these from the perspective of being a first time mom of a little boy under 1. So, some of you more experienced mamas probably have other tips to add, and some of these tips might not work so well when you have multiple kids or older kids. I can only teach on this from my experience, which is life working with a baby! So, this is what has worked for me in this season of life, and I hope it helps you whatever season of motherhood you’re in!

Links mentioned in this episode:

Get the full show notes for this episode and other links mentioned: http://elizabethmccravy.com/172
Visit my website: http://elizabethmccravy.com/
See all motherhood episodes on my blog: https://elizabethmccravy.com/category/motherhood/
Connect on Instagram: https://www.instagram.com/elizabethmccravy/
Scroll back to episodes 152 and 160 from MORE productivity tips from other working moms! https://elizabethmccravy.com/152 and https://elizabethmccravy.com/160

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Brand designers, website designers, and people who want to be a brand and website designer — this one is for you. When you’re first getting started as a designer, it can be absolutely confusing as to what you need to do and how to do it. If you went to college for design, they likely did not teach you any of this business stuff in college. You might be struggling with confidence in yourself that you can do this thing solo. Maybe you’re a self-taught designer, and that can come with all kinds of doubts. Basically, there is a lot going on, and it can be really overwhelming. First I want to say: You’ve got this. You’ve chosen an amazing, fun, exciting, and much-needed field to go into. You’re gonna love having a design business. But, there are plenty of myths out there about starting and running a successful business as a designer. These myths are likely holding you back from really getting going, getting clients, and making money as a designer. This episode is all about BUSTING the 3 myths I commonly see new designers (and even more seasoned designers) believing. These myths could be holding you back from booking clients and seeing results.

MY GIFT TO YOU: Marketing is a huge part of running a successful design business. You gotta get clients somehow, right? I’ve scooped one of my favorite lessons straight from my course, Booked Out Designer, and I’m giving it to you for FREE. Head to https://elizabethmccravy.com/sample to watch a training on Magnetic Marketing Principles for Designers and get some foundations to build your design marketing on. You’ll also get to see what else is included in the course, see some student testimonials, and more. Yep, all free — no credit card required.

Links mentioned in this episode:

Get the full show notes for this episode: http://elizabethmccravy.com/171
Visit my website: http://elizabethmccravy.com/
Join Booked Out Designer: https://elizabethmccravy.com/booked-out-designer
Get the FREE Magnetic Marketing training: http://elizabethmccravy.com/sample
Connect on Instagram: https://www.instagram.com/elizabethmccravy/

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Today I’m sharing a quick product creation tip with you! This is something you really need to be doing before you start building your digital product. I mean before outlining your course lessons, before you start creating your membership content, before you write your eBook, or before you build the template you’re selling. It’s a really simple thing but makes a huge difference later when it’s time for you to actually market and sell this product you’re working on.

This is something I do for every offer I make, and coming off of my membership launch this is fresh on my mind. It’s a bit counterintuitive, and I think many people skip this step, but it’ll make a huge difference in your product creation and marketing journey.

Links mentioned in this episode:

Get the full show notes at https://elizabethmccravy.com/170
For more on course creation, check out last week’s episode all about combating the overwhelm of building an online course! (Episode #169 - https://elizabethmccravy.com/169)
I’d love to help you as you build your next offer. Check out Breakthrough Brand All Access where you get coaching, community, and additional content to help you scale your business! https://elizabethmccravy.com/bbaa

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Calling all course creators and future course creators, this one is for you! Creating an online course is NOT easy. It’s daunting, often very overwhelming, and it can be tough to get started and get momentum to keep going. I think online courses are so worth it, but it’s not all “no work and easy money” like some people presume. In fact, it can be hard to fit the time into your business to create a course, and overcoming the overwhelm of the process can be so challenging that you never finish the course.

In this episode, I’m sharing 6 ways to fight that feeling of overwhelm with creating a course and make the process much smoother for your life and business! You’ll hear me share my experience as I created my course, Booked Out Designer, and how these 6 tips came out of that experience of creating a massive online course in just a few months. I hope this gives you a breath of fresh air and motivates you on your course creation journey!

Links mentioned in this episode:

Get the full show notes at https://elizabethmccravy.com/169
For more on beta launching, check out episode #110 https://elizabethmccravy.com/successful-beta-launch/
For a launch walkthrough of Booked Out Designer, check out episode #114 https://elizabethmccravy.com/behind-the-scenes-of-beta-course-launch/
Do you want coaching support as you as you build your online course? Check out Breakthrough Brand All Access! https://elizabethmccravy.com/bbaa

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As you’re looking at my new membership, Breakthrough Brand All Access, you might have some questions like who is Breakthrough Brand All Access for?, Am I too entry level or too advanced for this?, What all is included again?, and more. I’m answering these questions on today’s podcast!

The doors are open NOW through July 2nd at 10 am CST to join as a Founding Member, so I want you to have all the info you need to make a decision. If you have more questions that aren’t answered here or just want more clarity on anything, email me at hello@elizabethmccravy.com or you can chat with me on the sales page (just click on the chat icon in the bottom corner). I’d love to help you decide if this is the right thing for you.

Skip to the question you want to hear! Here’s what all I’m answering:

[3:00] - What is it? What’s included in the membership?

[5:37] - What stage of business owners is this right for? (Am I too new? Too advanced)

[8:50] - Is this just for designers?

[11:08] - How much time do I need to dedicate to this each week to see benefits?

[15:34] - How is this different from your free podcast?

[17:34] - How is this different from Booked Out Designer?

[20:51] - Can I cancel my membership easily?

[22:43] - What is the investment?

[25:59] - What happens after I click purchase?

Doors close on Saturday, July 2nd at 10 am CST, so you have until then to join as a Founding Member! Join here: https://elizabethmccravy.com/bbaa

Get the written answers to these questions here: http://elizabethmccravy.com/168

Join All Access: https://elizabethmccravy.com/bbaa

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Breakthrough Brand All Access is HERE! I’m shouting this from the rooftops with much excitement. In this episode, I’m telling you all about it, why I’ve made it, how it’ll help you, and how you can join now as a Founding Member, and more.

I think you’ll find this episode inspiring, and I hope it helps you think about the creative process in your own business for finding new ideas, moving with your audience into what they want and need from you, and more. I really hope this episode helps you see the intentionality I’m putting into this membership.

What you’ll hear…

The story of my LIGHTBULB MOMENT around finally creating this membership
How long I’ve had this membership on my mind (spoiler: a long time)
The research/thought that went into deciding where to house the community
Why I didn’t create this sooner, but probably should have
Tips around creating an offer suite that aligns with your free offers
What exactly the content and content delivery method will be
Why I chose the price that I did for this
Topics the membership will focus on
A breakdown of the content, community, and coaching aspects

The doors to Breakthrough Brand All Access are OPEN 6/27 - 7/2 (at 10 am CST) for Founding Members. You can join now and be locked in at the Founding Member rate for as long as you stay in the membership. As soon as you join, you’ll get access to 2 audio trainings, the member community, and coaching from me! Join before the doors close! Next time they open, the price will increase (more on this in the episode). Join at https://elizabethmccravy.com/bbaa

Links mentioned in this episode:

Get the full show notes for this episode: https://elizabethmccravy.com/167
Join Breakthrough Brand All Access: https://elizabethmccravy.com/bbaa
Shop website templates: https://elizabethmccravy.com/shop
Join Booked Out Designer: https://elizabethmccravy.com/BOD
Connect on Instagram: https://www.instagram.com/elizabethmccravy/

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Does your business need a mentor? I’m talking about a coach, a person in your corner who can help you out and that you can consistently learn from. Let’s find out. In this episode, I’m walking you through 4 signs that it is time for a mentor plus how a mentor can help you in your business. I believe that having a mentor is a HUGE key to business growth and getting unstuck, and I hope this will give you some clarity around whether or not a mentor would be helpful to you. I’ll also be sharing a little bit about my new membership, Breakthrough Brand All Access, which launches on June 27th at a special Founding Member rate! This membership is a way for you to get direct mentorship from me, and I’m so excited to open the doors soon.

Links mentioned in this episode:

Get the full show notes for this episode: https://elizabethmccravy.com/166
Get on the waitlist for Breakthrough Brand All Access: https://elizabethmccravy.com/bbaa
Shop website templates: https://elizabethmccravy.com/shop
Connect on Instagram: https://www.instagram.com/elizabethmccravy/

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We’re walking down memory lane today back to 2015 when I first quit my job and then the process of starting my business. As a business owner who has been in it for a while, it can be easy to forget to share about the early days because you get so focused on what’s going on now. This isn’t going to be one of those “I was at the bottom, now I’m here!” types of stories. But, I do want to just share with you what things were like when I was freelancing and in the early days of making my business official. So, I’m sharing the story of it all + what an actual day in the life was like!

You’ll hear me share things like what our family’s finances were like back then, all the side hustles I did to make money while building my business, what my work days were like between all the odd jobs, and more! I’m even sharing details from a document I wrote in 2015 titled “Ideas for $ freelancing”.

If you’re in that first year of business ownership, thinking of starting a business soon, or are freelancing and you’re not sure what to do next, I hope this encourages and motivates you in your journey! And if you’ve been at it a lot longer, then I hope this will be a fun get to know each other better episode for you. I’ll also be sharing throughout this episode 5 different tips for the early days — those things I WISH I knew back then as a new business owner that I know now, and that I want you to know!

LISTEN UNTIL THE END: At the very end of the episode, I’m sharing a special surprise with you. (My heart was literally racing with excitement as I talked about it!) If you’ve ever wanted business coaching from me, more insider trainings and content, and a community of likeminded business owners to mastermind with … this new membership is for you. Seriously, listen to the end to hear me share about this amazing thing for a few minutes, and then go to https://elizabethmccravy.com/bbaa to get on the waitlist and read up on all the details! And, please come message me and let me know if you’re excited about this too!

Links mentioned in this episode:

Get the full show notes for this episode: https://elizabethmccravy.com/165
Get on the waitlist for Breakthrough Brand All Access: https://elizabethmccravy.com/bbaa
Shop website templates: https://elizabethmccravy.com/shop

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Love them or hate them, the big influencers have figured out a lot about running successful personal brand businesses, and we can learn from what they do as we build our businesses. I personally enjoy following influencers, whether it’s the lifestyle, fitness, travel, motherhood, or fashion influencer — I enjoy their content and often buy products they share. These men and women are excellent marketers, and in today’s episode, I’m taking social media marketing strategies I see these influencers using and sharing how you can apply it to your non-influencer business! I get my best marketing ideas from businesses completely outside of my own industry, from places like true crime podcasts to Whole Foods sales calendars, and… influencers too. If you don’t follow any influencers yourself, then some of these strategies will be harder to connect with. But, if you’re like me and you have a favorite go-to influencer, then you’re gonna totally get what I’m saying here! So, cheers to upleveling our marketing with some interesting influencer-strategies.

Links mentioned in the episode:

See ways to work with me: https://elizabethmccravy.com/ways-to-work-together
Connect on Instagram: https://www.instagram.com/elizabethmccravy/
Get the full show notes and all links mentioned: https://elizabethmccravy.com/164
Connect on my website: http://elizabethmccravy.com/

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If you know me, you know I love a good calendar and productivity conversation, and that’s exactly what we’re doing today! I’m sharing strategies to help you protect your time, schedule meetings with more efficiency, and think strategically about your calendar and meetings. Whether it’s an in-person meeting, a zoom video call or a phone call, they all take time, energy, and effort. AND, meetings take away from the much needed deep work we do in our businesses. Meetings are a necessary part of running our businesses though, so let’s make it WORK for us instead of being something that slows us down.

I’ve had weeks in my business where I’ve let meetings slow me down and ruin my productivity because there are too many of them or they are poorly spaced out simply because I wasn’t protecting my calendar. So, these are my favorite meeting and calendar management tips from my calendar to yours! Enjoy!

Links mentioned in the episode:

See ways to work with me: https://elizabethmccravy.com/ways-to-work-together
Connect on Instagram: https://www.instagram.com/elizabethmccravy/
Get the full show notes and all links mentioned: https://elizabethmccravy.com/163
Connect on my website: http://elizabethmccravy.com/

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In April, I posted a (very cute) video of my baby doing what appears to be a little baby workout, and… it went viral! 3.2 million views at the time I’m recording this, and probably more as you are hearing the episode. It’s had 171k+ likes, 1,532 comments, 125k+ shares, and over 10k saves. (And growing… I’ll add updates to these shownotes as I have them!)

So today, we’re taking a casual look at this reel. I’m sharing what I think helped it “go viral”, lessons learned from this process, what I’d do differently next time, and some random things that have come of this video (like more followers and rude trolls). If you’re interested in growing with Reels, I think you’ll enjoy this conversation a lot. I’m learning alongside you! I love social media marketing strategy, but I’m honestly NOT a “Reels expert”. I’m sharing my experience, but with plenty of tips throughout!

Links mentioned in the episode:

Watch the viral reel: https://www.instagram.com/reel/Cb-XXP_AjB-/
Connect with me on Instagram: https://www.instagram.com/elizabethmccravy/
Get the full shownotes: https://elizabethmccravy.com/162
Connect on my website: http://elizabethmccravy.com/

UPDATES: Since recording this episode, the video has passed 4.4 million plays and the new version I made (with new text on video and new caption) has not really taken off, which is interesting to observe. I’ve also been asked to sell the licensing rights to the video by multiple companies, which I’ve been exploring, but will probably say no to.

I hope you enjoy this episode, and I’d love to continue the conversation over on Instagram! Find me @elizabethmccravy.

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I’m answering your questions about MY team specifically and how I do team and systems in my business. If you love learning through hearing what other people do, you’ll love this episode. And, I’ve got plenty of tid bits throughout that you can apply to your business right now. Working with a team and NOT doing it all alone is a huge part of how I’ve built my business, how I’m able to work less hours and still grow, and a way I keep business fun and enjoyable.

Tune in to hear the answers to these questions:

How many members do you have in your team?
Are your teammates full-time or part-time employees or independent contractors?
What is the first thing you outsourced/hired out for? What did it look like for you when you first started outsourcing?
Have you ever made a wrong hire? Have you made any terrible hires?
Does your team design your templates?
How often do you talk to the people on your team? What does communication look like on the day to day?
Was it hard for you to give up the reins in your business to other people, especially fully over maternity leave?

PSST! COOL NEWS: I’ve got a new course coming soon all about TEAMS. This course is your step by step plan to hiring help in your business, and then doing business with a team day in and day out. And when I say team, I don’t mean 10 full time employees. Most of you (and myself included) don’t need that. I’m talking about building your small and mighty team that might just be one part-time contractor. If you want to scale your offers, maximize your time, and grow your business, this is a great way to do so! Head to https://elizabethmccravy.com/teams to take a quick survey and get on the waitlist for this new course. You might hear your questions from the survey on an upcoming podcast, and your answers will help me as I create this course!

Links mentioned in this episode:

Take the teams survey and join the course waitlist: https://elizabethmccravy.com/teams
Get the full shownotes for this episode at https://elizabethmccravy.com/161
Shop the 20% off template sale: https://elizabethmccravy.com/shop
See the ways to work with me: https://elizabethmccravy.com/ways-to-work-together
Join Booked Out Designer: https://elizabethmccravy.com/bod

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Ready to hear 9 different perspectives on productivity and time management as a working mom? This episode is sure to inspire you and give you ideas in your own journey as a working mama!

I asked some business friends to share with myself and you all, how their productivity changed when becoming a mom. Once I started back to work from my maternity leave (episode #157, #158, #139), I realized that so much of the productivity stuff we are taught doesn’t work so well when you’re juggling a baby too! My hours instantly became more limited, I was running on less sleep, and figuring out what to focus on first with my limited time and foggy brain became much harder. Now, I know not every stage isn’t like the newborn phase of motherhood, but regardless… It changes things about how you work.

These mamas are here to speak to that! In this episode you’ll be hearing from these women: Stephanie King, Kate Rosenow, Dawn Patton, Stacey Swan, Becky Hoschek, Abby Powell, Devonnae Williams, and Octavia Elease. And fun thing, Stacey and Abby are both on my core team in my business. And, Dawn is my accountant and Becky is our coach inside of Booked Out Designer! So, you’re getting to hear a little from Team EM on this one! :)

You’ll hear topics like morning routines, our relationship with God, scheduling strategies, “work life balance” stress, exercising as a mom, outsourcing things around your house, working during naptime, block scheduling tips, working part time in your business, routines, and so much more! We’ve got moms who homeschool, moms whose kids are in school all day. We’ve got moms of babies under 1, to toddlers, and all the way to the teen years and even adulthood. We’ve got a twin mama, a grandmother, and so many situations in all these stages of motherhood! ENJOY!

Links mentioned in this episode:

Want to connect with these awesome women? You can get links to their websites and info on how you can connect with them here: http://elizabethmccravy.com/160
Connect with me on Instagram: https://www.instagram.com/elizabethmccravy/
Find out ways to work with me: https://elizabethmccravy.com/ways-to-work-together
Interested in the Full Focus Planner Stephanie mentions? I use that planner too! Linking it here: https://elizabethmccravy.com/full-focus
For more motherhood episodes, scroll back to episodes #139, #148, #158, and #159!

I love the advice here. It has blessed me, and I hope it blesses you as well. If you loved this episode, please consider leaving a rating and review or sharing with a fellow mama who this would encourage! Thanks for being here!

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As the title of this episode says, and as I’ve talked about a few times recently on this podcast, I work part time hours in my business (typically 15-25 in a week right now), and my business brings in multiple five-figures each month in profits. I don’t think my business hours will be this way forever. However, as a new mama, I WANT to work less to have more time with my son. And, at least right now, my husband and I don’t have outside help for childcare. So, that’s the info, and I’m sharing the HOW. Specifically, 5 ways I’ve built my business to work this way, and how you can work towards this too. I’m getting super practical as to HOW I’m doing this exactly (like how it works to have a business that earns well and not be working myself into the ground everyday to make it happen).

Maybe you only have part-time hours to work in your business because you’re a stay at home mom or maybe you work another part-time job, or maybe this episode caught your eye simply because you’d like to work less! Whatever the reason, I think these tips (and seeing how I’m doing things) will help you build a successful business working the amount that you desire for this season of your life. (Again, seasons change and each SEASON of business brings new and different things!) I hope these 5 things I’m sharing encourage you and get your mind spinning with ideas for growing your business!

Psst… I am also sharing a little sneak peek into a new course I’m working on. You’re hearing it here first — literally! I’m not going to share about this anywhere else for now, so tune in to hear about it and to hear how you can join the waitlist + take a survey to tell me what you want to learn on this topic.

Links mentioned in the episode:

Get the full show notes for this episode here: https://elizabethmccravy.com/159
Episode #129 on scalable business models https://elizabethmccravy.com/129

Are we connected on Instagram? I’d love to hear what you think of this episode and anything else you’d love to hear covered on the podcast! https://www.instagram.com/elizabethmccravy/

And as always, please share this episode with a friend who you think would benefit! Thanks for being here!

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Last week we talked about early motherhood from a postpartum life perspective, now let’s talk about those early days from a BUSINESS perspective. I’m sharing all the nitty gritty details of my 5 month maternity leave. (It was about 5 ½ months total - including the time before Colin was actually born, which we’ll get into in this episode!) On episode #139 (What I Did To Prepare For A 2 ½ Month Maternity Leave As An Online Business Owner), I told you all about how I planned a maternity leave from my business! Well, now maternity leave is over, and Colin is 6 months old!

I’ll be sharing…

What taking so much time away from my business was like
The hilariousness of the early days of my maternity leave while waiting on Colin to be born
The experience of working a little bit but not “a lot” (because you never really “stop” as a business owner)
3 ways I’ve built a business that allows for this much time away while still thriving
How did all my planning actually play out in real life
How much I worked/didn’t work
What it was like executing a Black Friday sale while on leave (and what I’d do differently next time)
How my desires for my work life changed when becoming a mom
My team members review of the leave
Plus, plenty of random tips for you throughout!

This is in no way a COMPLETE picture of my maternity leave. I wish I could share every important detail, but the truth is… I forget a lot of things and this outline is already 10 pages as it is. I hope you’ll enjoy this casual and very real episode. And, I pray it helps you in some way as you plan time away from your business, whatever that looks like for you!

Links mentioned in the episode:

Get the full show notes for this episode here: https://elizabethmccravy.com/158
Episode #139 - Details on planning my maternity leave: https://elizabethmccravy.com/139
Episode #158 - All about my postpartum journey: https://elizabethmccravy.com/157
Episode #148 - Colin’s Birth Story: https://elizabethmccravy.com/colins-birth-story/

Are we connected on Instagram? I’d love to hear what you think of this episode and anything else you’d love to hear covered on the podcast! https://www.instagram.com/elizabethmccravy/

And as always, please share this episode with a friend who you think would benefit! Thanks for being here!

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Let’s chat like friends over coffee as I share parts of my postpartum journey as a first time mama, with plenty of tips and takeaways throughout! A few months ago, you heard Colin’s birth story on the podcast (episode #148), and you guys LOVED it. Thank you for all the kind messages and feedback on it. If it was impactful to you in some way, I’m grateful! That was my prayer in sharing all of it.

And now, I want to share about my postpartum journey! I’m sharing what those early days and weeks were like with a newborn. We’re talking about things like family visits, breastfeeding, sleep deprivation, relationship with your spouse, exercise, postpartum healing, and so much more. And, if you’re not a new or expecting mama, I’ll also be sharing some ways you can help and offer grace to the new mama in your life.

It’s easy to forget what those early days are like with a newborn. I definitely have forgotten plenty already! But, I outlined the majority of this episode when Colin was 3 months old, while things were very fresh! And now I’m recording it when he’s almost 6 months old. I’ll be focusing on those EARLY days, and not so much life right now. I’ll save that for another episode.

I want to acknowledge that everyone’s situation is so incredibly different, and I am sharing from the lens of my own experience, which is likely different from yours. Some of the topics I talk about on this episode are sensitive ones and we all have our own opinions and experiences. I hope you’ll have grace for me as I try to vulnerably share my experience (and offer advice) the best I can! If you want more postpartum and motherhood episodes, please do let me know. You can message me anytime on Instagram @elizabethmccravy. And let me know what you think of this episode by sending me a message or writing a review!

All links I mention are linked in the full shownotes here: http://elizabethmccravy.com/157 (plus, some additional book and clothing recs that I don’t mention in the audio!)

Connect with me on Instagram at https://www.instagram.com/elizabethmccravy/

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I know I’m not alone in this, but this winter, my Instagram story views totally tanked for a bit. As in less than 1% of my followers were seeing my stories. Things felt so quiet that I could hear the crickets! It was frustrating, confusing, and made me feel very unmotivated to share. Instead of sulking about it and being mad at Instagram, I considered: Is what I’m posting just not engaging? And then also, what strategies can I try to fix this?! So, I did some things differently. I tried all sorts of things, and I want to share with you today what worked! So if your story views aren’t where you’d like them to be, this episode is for you. Also worth noting: the majority of these tips are based on my personal experience with the app so not necessarily any hard “research” or things heard directly from Instagram. It’s just what I’ve WATCHED work. I hope these will help you like they did me!

To get the full show notes head to https://elizabethmccravy.com/156

Come engage with me on Instagram and tell me what you think of this episode: https://www.instagram.com/elizabethmccravy/

Shop website templates at https://elizabethmccravy.com/shop

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Here’s part TWO of ways to make more money in your service business. I hope you enjoyed part one because we are taking it deeper here with even more tips. ’m sharing 4 more ways that you can make more money in your business as a service provider. And, good news: I’m focusing on ways you can make more money without abrutively changing your biz model, without adding products, and without reinventing the wheel. I’d highly encourage you to take notes on this one! When there’s a tip that you think will work in your business, jot it down, and do it after! You’ve got this.

And, exciting news… Booked Out Designer is open right now for enrollment through 2/11! If you’re a designer who wants to earn more money, book more clients, and streamline your processes — you need to join me in this program. Booked Out Designer is more than just a course. It’s a 90 lesson transformational course AND coaching from me AND coaching from a certified life coach AND a supportive Facebook community of other designers. This program will help you change your business for the better or start your design business wayyyyy ahead of the game. Get info at https://elizabethmccravy.com/bod and join today!

If you’re not a designer but you’re looking for coaching + courses from me, listen to this episode for some deets on stuff coming in 2022. :)

Links mentioned in this episode:

Get the full shownotes at https://elizabethmccravy.com/155

Get info on Booked Out Designer at https://elizabethmccravy.com/bod

Connect on Insta at https://www.instagram.com/elizabethmccravy/

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Get excited for double episodes this week as we’ve got a part one and part two here! If you want some simple, not too obvious ways to make money more in your business — this is your episode. I’m sharing 8 ways that you can make more money in your business as a service provider — whether you’re a designer, copywriter, podcast producer, event planner, photographer, coach, whatever you do for your service… These tips will help! A few of these ways might seem obvious, but I’ve tried to focus on the ones you likely aren’t thinking of. So, we aren’t talking about things like adding a new service or starting a digital shop. I’m focusing on ways you can make more money without abrutively changing your biz model, without adding products, and without reinventing the wheel. I’d highly encourage you to take notes on this one! When there’s a tip that you think will work in your business, jot it down, and do it after! You’ve got this.

And, exciting news… Booked Out Designer is open right now for enrollment. (2/7-2/11) If you’re a designer who wants to earn more money, book more clients, and streamline your processes — you need to join me in this program. Booked Out Designer is more than just a course. It’s a 90 lesson transformational course AND coaching from me AND coaching from a certified life coach AND a supportive Facebook community of other designers. This program will help you change your business for the better or start your design business wayyyyy ahead of the game. Get info at https://elizabethmccravy.com/bod and join today!

If you’re not a designer but you’re looking for coaching + courses from me, listen to this episode for some deets on stuff coming in 2022. :)

Links mentioned in this episode:

Get the full shownotes at https://elizabethmccravy.com/154

Get info on Booked Out Designer at https://elizabethmccravy.com/bod

Connect on Insta at https://www.instagram.com/elizabethmccravy/

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Get ready to hear 8 systems and processes (and some boundaries) you can set up in your design business that will give you more freedom and more time back to focus on other things! Try them all, or just try the ones that resonate with you. These are all systems and boundaries I’ve used as I’ve built my own business that truly have worked for me and I think they’ll work for you as well! It’s sometimes counterintuitive, but more structure = more freedom. And these are all simple ways to get more time back and create more freedom — all while still working with clients.

Psst… Booked Out Designer is opening again soon. Mark your calendar for February 7th! This is my course and coaching program for brand and website designers on building an in-demand design business. And, tune into this episode to hear some of the cool 2022 additions to the course (i.e. more coaching support from me!). Get on the waitlist at https://elizabethmccravy.com/BOD to get emailed when the doors are open!

Links mentioned in this episode:

Get the full shownotes at https://elizabethmccravy.com/153
Join the waitlist for Booked Out Designer: https://elizabethmccravy.com/BOD
Get the Designer’s Guide to Mastering Discovery Calls Freebie: https://elizabethmccravy.com/discovery
Check out Dubsado (and use code “elizabeth30” for 30% off!): https://elizabethmccravy.com/dubsado
Connect on Instagram: https://www.instagram.com/elizabethmccravy/

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I have a TREAT for you today! I haven’t had an interview on the show in a little while, and I’m back with not 1 but SEVEN incredible guests for you to hear from!

Our guests today are Callie Ammons, Kelsea Buddo, Ellen Wagner, Amber Housley, Emily Conley, Jess Jordana, and Madison Brown. These women are sharing the ways they have help with their kids, business and household while running successful businesses!

As a new mom starting back to working from my maternity leave, I realized working with kids whether you own a business or work for someone else, is an entirely different ball game from what I was used to! I needed all the tips, and I didn’t know where to go to get them because I don’t think enough people are talking about the realities of working full time as a business owner and a mama.

So, as I watch other business owning mamas, I’ve consistently wondered “How do they do it all? Do they work a limited schedule? Is their baby in daycare or with a nanny? Are they working all day and then cooking dinner every night or is there a hack for that? How do they do it?!” I know many of you wonder the same.

Balancing motherhood, your household, and your business is a lot of work. The women you’re about to hear from are all moms, all business owners, and all in different stages of motherhood from new moms like me to moms of older kiddos. They are all bringing you their top tip for getting help in motherhood, their business, and their household!

Some highlighted topics you’ll hear about:

Advice from families where both parents are working full time or where their spouse owns a business too.
Thoughts on nannies, daycare, schools, and other ways people find outside help with their kiddos.
The experience of having your child at home “full time” while you also work full time.
What it’s like to run your business AND work another job full time
Tips on outsourcing household tasks and growing your team within your business
Ways to organize your calendar as a family
What finding help looks like in the early days when you don’t have family nearby
The different seasons of motherhood as a working mama
And so so much more!

Links mentioned in this episode:

Want to connect with these awesome women? You can get links to their websites and info on how you can connect with them here: http://elizabethmccravy.com/152
Connect with me on Instagram: https://www.instagram.com/elizabethmccravy/
Booked Out Designer is opening again VERY SOON. Get on the waitlist at http://elizabethmccravy.com/bod

If you loved this episode, please consider leaving a rating and review or sharing with a fellow mama who this would encourage!

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I’ve got a short and sweet episode for you today! We are talking about how and why you shouldn’t create a business that is the “right fit” for everyone — the art of attracting some and repelling others. And, this topic is inspired by a funny and extremely rude email I got during my Black Friday sale from someone who my products are not right for!

So, volume up for the story plus my tips for how to differentiate yourself and be less vanilla in your business!

To get the show notes head to: https://elizabethmccravy.com/151

Connect on Instagram: https://www.instagram.com/elizabethmccravy/

Get on the Booked Out Designer waitlist: https://elizabethmccravy.com/bod

Shop website templates: https://elizabethmccravy.com/showit-website-templates

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It’s that time of year where we are all goal setting. Today I’m sharing ONE simple strategy I use to create new habits in my life. In a little by little sort of way. It’s simple, yet powerful. I believe this episode will be the motivation you need as we move into a new year to really GO AFTER those crazy goals and create change for yourself. I want you to not just get all excited with a goal on December 31st then quit, but actually carry it out throughout the WHOLE YEAR. Habits are the way to do it.

So volume up for a short and sweet episode to motivate and inspire action in your life using the power of habits. And if you’re catching this episode at some random time in the future... still tune in. This strategy is timeless, and you can get started at absolutely any time!

This is a recast of episode 98 that aired at the end of 2020! Here we are a year later, and it’s just as relevant as ever, so I want us all to hear it again. (Myself included!) Tune into the beginning too to hear a fresh intro and a little life update from me on what’s happening as we start 2022.

If this episode impacts you, please share it with a friend who needs it too. Let’s get the word out! And, I’d love to hear from you. What’s your takeaways from this episode? Come tell me over on Instagram: https://www.instagram.com/elizabethmccravy/

Get the full show notes for this episode at http://elizabethmccravy.com/98

Shop website templates at https://elizabethmccravy.com/shop

Join the waitlist for Booked Out Designer at http://elizabethmccravy.com/bod

If you love the Breakthrough Brand Podcast, but haven’t left a rating and review yet, would you mind taking a moment to do so? It helps other people like you find the show and means the world to me! *

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I personally love these types of episodes — don’t you?! And I’ve done this yearly recap content on my podcast or blog typically every year, but skipped 2020. So, I’m back though to recap 2021 with you in this casual, fun episode with plenty of biz tips throughout!

I’m sharing some highlights from the year both personally and in my business, plus 4 specific business lessons I learned. I’ll also be talking about revenue numbers from this year compared to 2020, what WASN’T working for me this year and some things that were frustrating. And, at the end, I’ll be sharing what’s on the agenda for my business in 2022!

I hope you enjoy this casual episode! And, as we close out another year, I want to say THANK YOU for being here. Thank you for being a podcast listener. I appreciate you more than you know! If you’ve never reviewed or rated the show, would you mind doing so today?! It just takes a moment and helps others find this podcast.

I’d also love to hear from you in my annual survey. Take that here: http://elizabethmccravy.com/survey — You’ll be entered to win a $25 Amazon gift card for your time!

Links mentioned in this episode:

Get the full shownotes and all links mentioned: http://elizabethmccravy.com/149
Take the annual survey: http://elizabethmccravy.com/survey
Join the Booked Out Designer waitlist: http://elizabethmccravy.com/bod
Shop templates: http://elizabethmccravy.com/shop

Episodes mentioned:

Recapping the Booked Out Designer launch: Episodes 110, 114
Colin’s birth story: Episode 148
Pregnancy Recaps: Episodes 107, 112, 118, 131
Real estate podcast series: Episodes 134. 135, 136

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Ready to hear Colin’s birth story?! My sweet son Colin entered the world on September 2nd, 2021, and I’m here today to tell you that story, but more importantly to tell you how God showed up in a difficult birth experience. My labor was long, scary at times, and not what I “wanted”. Things didn’t go according to MY plan, but the story is beautiful nonetheless!

Instead of focusing on the nitty gritty details of my labor experience, I’m going to hit the highlights and then tell you the 10 ways God showed up in the birth story. I want to encourage you to stay until the end too because I’ll be sharing some tips/takeaways for any expecting mamas! Plus, I saved one of my favorite ways God showed up for the VERY end… so stay until #10!

I’m recording this episode solo, but Adam was by my side the whole time and was such an amazing birth partner. I wish you guys could hear his perspective too, but us both sitting down to outline and record this together might have taken hours and we have a newborn to care for, haha.

I hope you enjoy this episode. Thank you for holding space for me to vulnerably share my experience with you, and I hope hearing Colin’s birth story points you to the goodness of God. I feel so blessed to be his mama, and stay tuned for more motherhood content on this podcast in the near future!

To get the show notes head to: https://elizabethmccravy.com/148

Connect on Instagram: https://www.instagram.com/elizabethmccravy/

Near by Sally Lloyd-Jones: https://rstyle.me/+3191VYglcRZ8aC6rlgjFiQ

Scripture mentioned: Ephesians 3:20; Matthew 6:30-32

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I run a pretty lean business — meaning lower expenses, higher profit margins! I’m proud of that. That’s a PRO of online business, we can be lean! However, so often we overspend without even thinking about it. It’s easy to just spend, spend, spend! Shiny object syndrome is real. And most of us (myself included) did not study finance, accounting, and bookkeeping in any professional capacity. We might struggle to really SEE where our money is going.

As we move into the new year, it’s the perfect time to evaluate what’s been happening in our business financially and what shifts we can make to improve our finances! Let’s look critically at our business’ finances today to see what shifts we can make to increase our profit margins! I am going to show you 4 areas to evaluate in your business finances to get your profits higher and spending lower for the new year!

Think you want more financial tools to track this kind of stuff? Check out my resource, Profit Sheet! This is the tool I created and have used for years to track my business finances. You can track everything from tax payments, to what you pay yourself monthly, profit margins, and so much more! Buy it at https://elizabethmccravy.com/profit-sheet

Links mentioned in this episode:

Get the blog version/full show notes for this episode: http://elizabethmccravy.com/147
Get QuickBooks at 55% off: https://elizabethmccravy.com/quickbooks
Get Profit Sheet for your business: https://elizabethmccravy.com/profit-sheet
Connect on Instagram: https://www.instagram.com/elizabethmccravy/
Shop Showit templates: https://elizabethmccravy.com/shop
Why You Shouldn’t Use Personal Venmo for Your Business: https://elizabethmccravy.com/88

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You asked, I’m delivering! I keep hearing that you all want podcast content around SEO! That’s what this episode is all about. I am sharing some ways I specifically drive organic traffic in my business. These 3 things work for me, and they can work for you as well. I think through exploring these “SEO hacks”, it’ll give you a better understanding of SEO — especially if you’re someone who feels like SEO is “too over your head”. It might be a lot simpler than you’re thinking!

Our EM Shop Black Friday sale is underway RIGHT NOW! This is the biggest sale of the year. Haven’t had a sale this good since Black Friday 2020, and we won’t again until Black Friday 2022. All templates are 35% off and you’ll get 2 amazing bonuses with your purchase absolutely FREE. I’m also doing some fun giveaways for customers throughout the sale as an extra special treat. If you’re thinking about buying an EM Shop template, now is literally the best time of year to do so! To see all the sale deets go to https://elizabethmccravy.com/bf Be sure to sign up for emails as well so you can get details on the sale as it’s happening. I hope to see you join the EM Shop family soon!

Links mentioned in this episode:

Join the email list and get the Black Friday deals: https://elizabethmccravy.com/black-friday
Get the blog version/full show notes for this episode: http://elizabethmccravy.com/146
Connect on Instagram: https://www.instagram.com/elizabethmccravy/
Shop Showit templates: https://elizabethmccravy.com/shop

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Two episodes in ONE WEEK?! So fun right! I’m here with part two of our Showit Templates Q&A time. I’m answering the top questions I get about using Showit, my template shop, and other website design questions. These are coming to you straight from our inbox, and I’ll be answering them in the most easy to understand, non-techy way possible!

If you are interested in a template from me but have some questions first — this episode will likely (hopefully!) answer some of those questions. And, if you missed part one… scoot back to episode #144 for that! You don’t have to listen to both, but both will be helpful to you in understanding templates.

You’ll find time stamps below, so if you want to skip around this episode to find just what you need - you can!

[02:39] Do your templates integrate with (fill in the blank software)?
[06:03] I am struggling with which template to pick, I really love X one but also X one! How do I pick?
[09:43]Who are your templates not right for?
[12:17] Who all uses your templates?
[14:54] What happens if I run into an issue and can’t figure something out?
[19:25] How is the SEO game with your templates?

Links mentioned in this episode:

Get the blog version/full show notes for this episode: http://elizabethmccravy.com/145
Connect on Instagram: https://www.instagram.com/elizabethmccravy/
Shop Showit templates: https://elizabethmccravy.com/shop
Get 10% off your Showit subscription: https://elizabethmccravy.com/showit-coupon-code
See a full tour of the Showit Blueprint Course: https://elizabethmccravy.com/course-video
Save on 30% on Dubsado: https://elizabethmccravy.com/dubsado
Save on FloDesk: https://elizabethmccravy.com/flodesk
Save on ConvertKit + Free Trial: https://elizabethmccravy.com/convertkit
Save on Kajabi + Free Trial: https://elizabethmccravy.com/kajabi
Save big on ThriveCart: https://elizabethmccravy.com/thrivecart

And, head back to episode #144 if you want to hear more questions answered!

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If you are interested in a template from me but have some questions first — this episode will likely (hopefully!) answer some of those questions. And, this is a two parter, so in a few days I’m dropping another episode with more questions answered.

I’m explaining everything like friends sitting over coffee chatting web design. And I hope these answers will give you clarity around my templates, what they are, how they work, who they are for and all that good stuff! And if you’re like “I’m not really sure I even want or need a template, but I am curious about how website templates work and how Showit works” … then still totally tune in. I think there’s something here for you as well!

You’ll find time stamps below, so if you want to skip around this episode to find just what you need - you can!

[03:13] What are your templates? What exactly is a website template?
[05:32] What costs are involved with your templates?
[11:44] Can I change (fill in the blank thing) on the template?
[14:58] What is Showit? And how come it looks like Showit only is for photographers?
[20:46] Why does Showit use Wordpress?
[24:39] If I have Wordpress already, will my blogs come over to Showit?

Links mentioned in this episode:

Get the blog version/full show notes for this episode: http://elizabethmccravy.com/144
Learn more about WordPress and Showit differences (episode #32): https://elizabethmccravy.com/showit-vs-wordpress-how-to-switch/
Connect on Instagram: https://www.instagram.com/elizabethmccravy/
Shop Showit templates: https://elizabethmccravy.com/shop
Get 10% off your Showit subscription: https://elizabethmccravy.com/showit-coupon-code

And head to episode #145 right now to hear part two!

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So you got a website template or maybe you’re thinking about getting a template, but you want things done ASAP. I’m talking about a 5 day set up then launched! It IS possible, and I’ve had many customers over the years get their sites done in a DAY and even more in a week or a few weeks. In today’s episode, I’m sharing tips for how to customize and launch your website template faster. Whether you have a template from me or someone else, whether it’s a Showit template or a Squarespace template — doesn’t matter, these tips will help you out!

Now, if this topic sounds familiar to you… it’s because the meat of this episode originally aired in 2020. It was a really popular one based both on downloads and feedback from you all. So whether you listened then and need a refresher or you totally never heard that one, but NEED IT… It’s back and here for you to check out. And with a fresh intro where I talk a little bit about what’s been going on with me lately in newborn life!

Your website can’t go to work for your business unless it’s live for the world to see. So, let’s get it live and up asap! Turn the volume up for my top 8 time-saving hacks to get your site up fast!

Get the full show notes for this episode at http://elizabethmccravy.com/143

Watch a tour of the Showit Blueprint Course mentioned in this episode: https://elizabethmccravy.com/course-video

Shop the EM Shop Showit Website Templates: https://elizabethmccravy.com/shop/

See a showcase of what our amazing customers do with their sites: https://elizabethmccravy.com/showcase

Take the website personality quiz: https://elizabethmccravy.com/style

See fun, free freebies and resources for your business: http://elizabethmccravy.com/tools

Hang out on Instagram: https://www.instagram.com/elizabethmccravy/

As always, thank you for listening! And if you found this episode helpful, I’d love for you to leave a rating and/or review and share it with a friend who this could help!

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This episode blessed me so much to record it, and I just know it’s going to bless you right now as you listen to it. So, get ready to be encouraged in your faith and in your business! I’m talking to my friend, Gretchen Saffles. Gretchen is the owner and creator of Well-Watered Women, which is an online ministry and shop that reaches women worldwide with the hope of the gospel. Gretchen is a mom to 2 sweet boys and a wife to her husband of 9 years. And, she’s the author of The Well-Watered Woman, which I am totally loving right now! (And at the time this airs, I will have finished reading!) We cover a wide variety of topics today as you’ll see in the title, but you can get a glimpse into some of what we hit on below.

Some of the topics we’ll cover:

Gretchen’s business story - starting her business 8 years ago to what it is now
Practical ways to set boundaries around social media as business owners
How to study the Bible when you don’t know where to start or feel you don’t have the time
How we can seek God in whatever season of life we’re in
How we can lean into God and serve him even in the mundane moments (like folding laundry or the behind the scenes work in your business)
The pressure to “balance it all” as women and how living a well-watered life is vital
Why we don’t need “Jesus Plus Coffee” (or fill in the blank) and how we can find our satisfaction in Him alone
Setting goals as business owners without making them an idol
How to be in your season of what God has called you to do without comparing yourself to others

… and so much more!

Get the full shownotes with all linked mentioned at https://elizabethmccravy.com/142

Connect with Elizabeth on her website at http://elizabethmccravy.com/

Connect with Gretchen on her website at http://wellwateredwomen.com/

Connect with Elizabeth on Instagram at https://www.instagram.com/elizabethmccravy/

Connect with Gretchen on Instagram at https://www.instagram.com/gretchensaffles/ and https://www.instagram.com/wellwateredwomen/

And, you can find the Well-Watered Woman book on Amazon here: https://rstyle.me/+SCb1LLWvq-ZTR6rlvT0eqA

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In this episode, I’m walking you through 5 of the pages that basically every website has, and I’ve sharing my #1 tip for improving each page. If you only did one thing to edit your website and just had a moment to do something on each page — these are the things I’d suggest! It’s hard picking just one per page, but I promised I’ve selected the “most important” and easiest to fix things. You’ll be off to a higher converting site in no time with these tips. We’re covering your home page, about page, contact page, and service page!

And before I get into the tips, I’m sharing a very short personal update. This is the first episode I’ve recorded since having a BABY — my sweet son, Colin Marc McCravy. So more on that coming soon. But if you want to hear a little bit about him, that’s in the intro to this episode.

And, if you want to dive deeper into these pages of your website and even more website tips, then check out the episodes linked below. And be sure to check out my website template shop. These templates will set you up to do all of these tips I’m sharing with EASE!

Get the full shownotes for this episode at https://elizabethmccravy.com/141
Take the website personality quiz: https://elizabethmccravy.com/style
Shop my Showit website templates: https://elizabethmccravy.com/shop
Connect on Instagram: https://www.instagram.com/elizabethmccravy/

Additional episodes to listen to:

How to Create the Perfect Contact Page: Episode #48 — https://elizabethmccravy.com/create-the-perfect-contact-page/ and Apple Podcast Link
How to Plan an Amazing Brand Photoshoot: Episode #15 — https://elizabethmccravy.com/15 and Apple Podcast Link
Top Questions You’re Asking About Personal Branding Photography: Episode #16 — https://elizabethmccravy.com/16 and Apple Podcast Link
How to Get AMAZING Brand Photos for Your Business: Episode #120 — https://elizabethmccravy.com/brand-photos-with-amber-tice/ and Apple Podcast Link
Your Website’s Navigation: How to Make Your Menu SUPER Effective: Episode #68 — https://elizabethmccravy.com/make-your-menu-effective/ and Apple Podcast Link

8 Time Saving Hacks for Launching Your Website Template FASTER: Episode #81 — https://elizabethmccravy.com/81 and Apple Podcast Link

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Site traffic is super important, but what’s equally important (or arguably even more important) is how long people stay on your website. A bunch of quick hits to your site from your Instagram or Google search is awesome, but only awesome if those people hang around long enough to get to know your business, what you sell, and how you can help them. The more time someone spends on your site in a single visit, the more likely they will be to return later, the more trust you’re building with them, and the more likely that you’ll convert them into clients and customers. So, in this episode, I’m giving you 6 specific ways to get people to hang out on your website longer.

This episode is a recast from back in November of 2020 (episode #93), and I’m re-airing it because it’s a top hit episode! I got so much great feedback from it when it originally came out, and I know if you missed it originally, you’re going to want to listen in. And, be sure you implement the goodness I’m sharing too! Stay tuned til the end because I recap all 6 of these tips in question form to help you decide which of these to tackle on your website right now! (This is a very “action packed” episode!)

Links Mentioned in This Episode:

Get the full shownotes for this episode at https://elizabethmccravy.com/93
Take the website personality quiz: https://elizabethmccravy.com/style
Shop my Showit website templates: https://elizabethmccravy.com/shop
Connect on Instagram: https://www.instagram.com/elizabethmccravy/
Listen to my interview on Rick Mulready’s podcast

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Whether you’re taking a maternity leave, a long (or short) vacation, a sabbatical, or ANY time away from your business for any reason, you’ll love the tips I’m sharing in today’s episode! This is the episode I was always hoping to find during my pregnancy about maternity leaves, but never found. So, I made it myself! This is a crash course in how I prepared for and planned my maternity leave — as an online business owner with a team. But, I give plenty of tips that will help you even if you’re a soloprenuer.

I’m sharing exactly what I hope my maternity leave will look like, what the plan is, how I prepared myself and my team for the leave, and 6 of my top tips for planning your maternity leave or vacation. I’m recording this at almost 37 weeks pregnant right before my leave starts. You’ll be hearing it as my maternity leave is starting to come to a close. So, you’ll hear what I planned PLUS, you’ll be able to have seen how it was all executed. I plan to come back with a part two of this episode to share what worked and what didn’t in all of this planning. I’m a first time mom, so it’s VERY possible I missed some stuff. But, I feel great about this leave overall.

I hope what I share here today blesses you and prepares you well to leave your business for a break with CONFIDENCE. Let me know if this episode helps you by sending me a message on Instagram or writing a review for this podcast on Apple Podcasts! I’d love to hear from you!

If you missed earlier pregnancy episodes, be sure to go back to those as well! I have tons of podcast episodes and blog content recapping this pregnancy including favorite products, photoshoot outfits, and more. Linking all below!

Pregnancy Podcast Episodes to Scroll Back to:

131 Third Trimester Recap
118 Second Trimester Recap
112 Pregnancy Rapid Fire Q&A
107 Pregnancy Announcement with my husband

Pregnancy Blog Posts for you:

1st Trimester Product Must Haves
2nd Trimester Product Must Haves
3rd Trimester Product Must Haves
Gender Reveal Photoshoot + Party Recap
34 Week Maternity Photoshoot Recap (+ outfit links!)

Get the full show notes for this episode at https://elizabethmccravy.com/139

I’d love to connect with you on Instagram at https://www.instagram.com/elizabethmccravy/

To see my website visit http://elizabethmccravy.com/

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We’ve all heard the advice “stop trading time for money”, and I agree. But today we’re talking about ways you can trade in your money to get more time back in your life and in your business. I’m sharing ways to automate things, get help, set up systems, and so much more so that you can have more time back to do the things you really love! The majority of these things are things I personally do right now, so get ready for an insider peek into some of my systems. Plus, a few of these things are things we don’t do in our family, but I think are totally worth adding in! So, let’s get yourself some time back to do more of what you love in your life!

Links mentioned in this episode:

Check out Instacart: http://elizabethmccravy.com/instacart
Check out Amazon stuff I use Subscribe and Save for: http://elizabethmccravy.com/amazon
Shop my Showit Website Templates: http://elizabethmccravy.com/shop
Join the waitlist for Booked Out Designer: http://elizabethmccravy.com/bod

Get the full shownotes at http://elizabethmccravy.com/138

Let’s connect on Instagram! I’d love to hear what you think of this episode and if you’ll be adding any of these things to your life! https://www.instagram.com/elizabethmccravy/

And please share this with any friends who you think would be interested in this topic. As always, I’d love to hear your feedback via a review or message me to tell me what you think!

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Today I have the honor of interviewing my amazing client and friend, Rick Mulready! In this interview, I ask Rick #allthethings about what his business and life look like behind the scenes as a 7-Figure/Year business owner. No matter where you are in your business right now, you’re going to learn so much from Rick’s insight into the mindset, habits, thoughts, and actions that have led to his success.

I’ve learned a lot from Rick through having him as a client (I redesigned his brand and website last year!), and fun fact… his podcast was one of the first I discovered when I first started my business years ago. So, this interview is very special for me!

Some highlights we’ll cover:

How Rick makes money in his business and how that has evolved over the years
What a “typical” workday looks like
Major team building strategies
How parenthood changed Rick’s business and work schedule
Calendar/scheduling strategies for success
Working towards a 4 day work week
Why mindset matters SO MUCH
How to better track your business data

Links mentioned in this episode:

Get the full show notes at http://elizabethmccravy.com/137
Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/
Connect with Rick on Instagram: https://www.instagram.com/rickmulready/
Connect with Elizabeth on her website: http://elizabethmccravy.com/
Connect with Rick on his website: http://rickmulready.com/
Shop website templates: http://elizabethmccravy.com/shop

I’ve also been a guest on Rick’s awesome podcast The Art of Online Business! To hear those interviews, click the links below or scroll to episodes #438 and #482

Behind the Scenes: My Newly Redesigned RickMulready.com with Elizabeth McCravy

How She Did It: 5-Figures Per Month On Evergreen With a (Very) Small Team with Elizabeth McCravy

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It’s the final episode of our 3 part series on real estate! We’ll have to do a part 4 sometime down the line with updates, but I hope you have absolutely loved these so far and learned a lot from them. If you’re new here and missed the first 2 episodes, highly recommend going back and listening to those as well.

For context on us, we own 3 long term rentals in the Middle Tennessee area. We are far from being “real estate gurus” or anything remotely similar. We’re just regular people, who actually have other jobs outside of real estate investing, who are doing this on the side and learning along the way!

Here’s the scoop on the questions we’re answering today:

I’d love to know more about how you’ve set it up as an LLC. We have one rental property that we have been renting for 7 years & we want to make the move to owning another in the next year or so, but we don’t have it set up as a separate business currently.
I’d also love to know the toughest / most challenging aspect of it so far, or something that came up that you didn’t expect.
How do you find tenants to rent your properties?
Have you considered two tenant properties? Why/why not?
Would love to know how you guys went about “studying/learning” about real estate. Books? Course? Google 😝
Do you think real estate is the best place to invest your money?
When deciding where to invest money… What other options do you like outside of real estate?

Links mentioned in this episode:

For all links mentioned, head to the full show notes at https://elizabethmccravy.com/136
Learn more about my business at https://elizabethmccravy.com/
Connect on Instagram and tell us what you think at https://www.instagram.com/elizabethmccravy/

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I hope you loved last week’s episode with part one of all of this real estate talk. We’re back today with part TWO of three parts! If you missed part one, go back and listen to it before this one (episode 134) or at least listen to it after. It’s a bit more “foundational” content and here we’re getting into more specifics.

Today to give you a little peek into what we’re talking about, here are the main questions we’re answering:

How much money should you have upfront when investing in rental properties?
Do you need 20% down for an investment property?
Would love to know why rentals vs a flip?
Would love to know how you found your properties and how you are planning to finance them! - How much are you going to cash flow from each?
I’d love to hear how much profit you think you’ll be able to make from them!?
Are you planning to be the landlord/maintenance person or hiring that part out?
How do you plan to screen tenants?
Are you furnishing your rental properties?
I would love to know how you decided to go for two properties right away? We have gone back and forth about whether to do just one or two.

If you’re enjoying this series, please leave a 5 star rating/review, share it with your friends, or send me a message to let me know! I always love hearing from you guys!

Links mentioned in this episode:

For all links mentioned, head to the full show notes at https://elizabethmccravy.com/135
Learn more about my business at https://elizabethmccravy.com/
Connect on Instagram and tell us what you think at https://www.instagram.com/elizabethmccravy/

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Today starts our 3 week series on real estate investing – get excited because within the next 3 episodes there is over 2 hours worth of really tactical advice for you on the topic of real estate. WOOHOO. I’ve been anticipating recording these episodes since the end of 2020 when we first got started with all of this and when I first started asking you guys what questions you had. Now here we are!

On today’s episode, you’ll hear myself and my husband Adam answering questions you sent in on Instagram about real estate investing! If you haven’t met Adam on the podcast previously, he’s the best. He’s been a guest on my podcast a few times over the years — some to talk about personal finance in an early episode and to talk about our “we’re pregnant” announcement as well!

You’ll hear me say this on the episode, but we aren’t “real estate experts” and certainly don’t pretend to be! We are regular people like you who decided to invest in real estate. I am all about more people who aren’t “experts” teaching what they’ve found works for them. (Often we feel unqualified to do that, and I don’t think we should!) So, know that is where we are coming from. For context, we live in Nashville, we own 3 rental properties all in different parts of Middle Tennessee.

In each of these 3 episodes, we’re tackling completely different types of questions. So, be sure to listen to all 3 episodes for the “full scoop”. Here’s some of what we’re answering today:

I’d love to just know more on what got y’all interested and whether you were nervous buying during a sellers market?
Tips for going into business with your spouse?
I’m curious if you have already purchased a house for yourself to live in? I’m currently renting a house but I want to buy a rental property this year! It feels weird to buy my first house that I wouldn’t live in, does that sound silly? 🤣
I would love to know if you bought these properties while having a mortgage on your current home and if so did you find that that was a complication! I’m also super curious if you saved to be able to buy these out right or if you chose to take mortgages on these two properties! Basically, I want all the money details 😂👏🏻
Are you buying them ready to go or doing work to them?
Biggest question I’m dying to know is whether you actually purchased these properties. I’ve heard about people getting into Airbnb etc by leasing places! I think it’s so fascinating!!
I’d love to know how you decided between Airbnb/long term rentals, and how you (or Adam) knew it was the one to offer one? ☺️

… and some other stuff as well!

There’s a lot about personal finance in general throughout these 3 episodes, so even if real estate doesn’t sound like a way you’d like to invest, I still think you’ll learn sooo much from this series! And, if you’re seeing this title thinking “I don’t have money to do that, I’ll pass.”... seriously tune in because there is so much for you here even if you’re in that boat! Whether you’re doing real estate now or wondering how you can grow your wealth in the future, you’ll take away a lot.

Links mentioned in this episode:

For all links mentioned, head to the full show notes at https://elizabethmccravy.com/134
Learn more about my business at https://elizabethmccravy.com/
Connect on Instagram and tell us what you think at https://www.instagram.com/elizabethmccravy/

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This interview with Kate Rosenow from Work Well with Kate is sure to leave you motivated and way more productive by the end of the episode than you were at the start. This episode originally aired in October of 2020, and it’s been a top episode on the podcast since. Whether you missed this when it originally aired OR if you need a refresher, it’s time to listen up!

Kate helps business owners streamline their work to be more profitable & less busy, and I have to tell you, I am obsessed with this interview you’re about to hear! Kate and I are like 2 peas in a pod, as we both are pretty “systems-obsessed” people. Kate is walking you through 4 ways to streamline and simplify your business. As the CEO, you need to focus on the work that only you can do. I always love the phrase “what got you here won’t get you there”, and that’s so true when it comes to scaling a business. You can’t do everything yourself forever.

You’ll hear Kate share her journey of growing her first business, Mavenly & Co., to a very successful business. All the while, she was working 12+ hour days, neglecting her health and relationships, and ultimately ended up in the hospital from burnout and stress. She learned so much from that experience and took that knowledge into her next business and learned how to run a business that didn’t burn her out.

We talk alot about time management, and I ask Kate to tell me what’s on her calendar today and for the week! Hearing her talk about planning her time, setting boundaries, and the obstacles that come up was so interesting. I loved hearing her perspective on time-blocking.

Kate also shares some strategies for how she’s able to work just 4 hour days AND have a 6-figure/year business. You’ll love her thoughts on this. I hope this conversation inspires you and motivates you to create meaningful systems in your business!

Get the full show notes and all the links mentioned in this episode at http://elizabethmccravy.com/89

Connect with Elizabeth on Instagram at https://www.instagram.com/elizabethmccravy/

Connect with Kate on Instagram at https://www.instagram.com/workwellwithkate/

Shop Elizabeth’s website templates: http://elizabethmccravy.com/shop

Visit Kate on her website: https://workwellwithkate.com/

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Today we’re chatting about VIP Days, and how you can add this offer to your online business! A VIP Day is a 4-figure offer with a 3 to 5 phase process that’s done in a day or less. I’ve seen the coaching industry offering these for years, but did you know that you can offer this as a website designer, copywriter, virtual assistant, photographer, and about a gazillion other types of businesses?

Jordan Gill is an operations consultant and founder of Systems Saved Me. She helps overworked one-woman shows become streamlined solopreneurs. And, she teaches entrepreneurs like me and you how to create a VIP Day from your service or retainer work. I loved getting to ask Jordan #allthethings VIP Day. We really dive deep and get super practical here, so you can seriously start creating your very own VIP Day just from what you’ll learn in this interview.

We talk about…

What a VIP Day is and what types of businesses it IS and ISN’T for
The 3 types of VIP Days
How you get your clients to actually send you everything you need to execute the VIP Day
Picking your price for your 1st VIP Day
How to collect payments for VIP Days
What types of offers VIP Days might not be suited for
How contracts protect you and your client with these fast projects
The first step you need to take to create your own VIP Day

… And so much more!

Get the full shownotes with all linked mentioned at https://elizabethmccravy.com/132

Connect with Elizabeth on her website at http://elizabethmccravy.com/

Connect with Jordan on her website at https://systemssavedme.com/

Connect with Elizabeth on Instagram at https://www.instagram.com/elizabethmccravy/

Connect with Jordan on Instagram at https://www.instagram.com/systemssavedme/

Sign up for the Done in a Day Virtual Conference: https://elizabethmccravy.com/jordan

Hear Elizabeth on the Systems Saved Me Podcast on episode #270 “The 5 Keys to a Money-Making Website Home Page”

If you’re tuning in live, Jordan’s Done in a Day virtual conference is kicking off soon! This is a live virtual conference with several speakers sharing how they create and sell virtual VIP Days. The event ticket is super affordable at just $29, and I know you’ll walk away with so much value! I am an affiliate of Jordan’s, and if you want to check out the event and register go to https://elizabethmccravy.com/jordan The virtual conference is happening September 6th and 7th, 2021!

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We’re back with a pregnancy update episode! And I can't believe I’m already recording this for the third trimester. It feels like just yesterday I found out I was pregnant. In this episode, I’m sharing all about what the third trimester has been like. If you’re looking for a positive pregnancy podcast episode, this will be that. Nothing in here to scare you! But, I am sharing some ups and downs.

Some topics covered in this episode:

The Gestational Diabetes screening test
The longer 3-hour Gestational Diabetes test
Sciatica in pregnancy and how I got rid of mine
How God has been showing up for me and answering prayers in this season
Recapping my 2 baby showers
Choosing our baby boy’s name
Nursery set up
What all happened in my business in the 3rd trimester
What my maternity leave will look like

If you missed earlier pregnancy episodes, be sure to go back to those as well! I have tons of podcast episodes and blog content recapping this pregnancy including favorite products, photoshoot outfits, and more. Linking all below!

Pregnancy Podcast Episodes to Scroll Back to:

118 Second Trimester Recap
112 Pregnancy Rapid Fire Q&A
107 Pregnancy Announcement with my husband

Pregnancy Blog Posts for you:

1st Trimester Product Must Haves
2nd Trimester Product Must Haves
3rd Trimester Product Must Haves
Gender Reveal Photoshoot + Party Recap
34 Week Maternity Photoshoot Recap (+ outfit links!)

Get the full show notes for this episode at https://elizabethmccravy.com/131

I’d love to connect with you on Instagram at https://www.instagram.com/elizabethmccravy/

To see my website visit http://elizabethmccravy.com/

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I’m really excited about this episode of various productivity hacks for you! As the title says, I’m all about working smarter, not harder. That doesn’t mean that intentional work isn’t important, but instead that we should make the absolute most of our time spent working. Interesting thing: I rarely work more than 40-45 hours in a week for my business, but have been able to build a multiple six-figure a year business on that time. It’s not about the hours you put in, but about how productive those hours are.

In this episode, I’m sharing 7 little hacks that help me be more productive — from what I listen to in the workday to managing my calendar! My challenge for you is to pick 2 of these things and implement them into your life this week. Even with just 2, I think you’ll see huge improvements. Now turn up the volume and get pumped for some time-saving hacks!

This is a recast of episode #82 that aired back in September of 2020. This is one of the very top episodes of the podcast, as in… It is one of the top 5 most downloaded and most listened to episodes and it’s one where I get tons of DMs about it. If you never listened to it back in 2020, NOW is the perfect time! And, if you have already listened, but maybe never implemented or you feel like your productivity could use some help… it’s time to relisten.

Links Mentioned in This Episode:

Binaural Beats Audio on YouTube: https://youtu.be/pJ5FD9_Orbg

Episode #46 of this podcast for my best calendar tips — just scroll back to find it!

Episode #76 of this podcast for my best inbox management tips — just scroll back to find it!

Connect with me on Instagram and tell me what you’ll be implementing: https://www.instagram.com/elizabethmccravy/

Come hang out on my website: http://elizabethmccravy.com/

Get the full show notes for this episode: http://elizabethmccravy.com/82

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I have a bit of a soap box for you today in this short episode. I feel really passionate about this because I really love entrepreneurs. (We are an amazing group if I say so myself!) And I love our community so much that I hate it when we’re fed lies about different business models, and when we’re only told half the story. I also hate it when terms are used wrong to make something sound flashier for a sales page.

One thing this happens with is the concept of passive income. It’s so flashy right now — who wouldn’t want money while they sleep with zero effort ever? But, the what people are calling PASSIVE income, isn’t actually passive — it’s scalable.

So today, I’m sharing what passive income actually means — plus, plenty of examples of real passive income. And, then I’m sharing what template shops, courses, memberships and all the other things touted as “passive income” actually are.

As you can see, this is a short episode… it’s certainly not all there is to say on this topic! I know I left plenty of thoughts and details out. But, I hope this gets your mind spinning on ideas and gives you clarity as you navigate growing your online business.

Links mentioned in this episode:

Shop my Showit Website Templates: http://elizabethmccravy.com/shop
Join the waitlist for Booked Out Designer: http://elizabethmccravy.com/bod

Get the full shownotes at http://elizabethmccravy.com/129

Let’s connect on Instagram! I’d love to hear what you think of this episode! https://www.instagram.com/elizabethmccravy/

And please share this with any friends who you think would be interested in this topic. As always, I’d love to hear your feedback via a review or message me to tell me what you think!

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Chatting with Callie is always so much fun, and this conversation is no exception! She’s been on the podcast back on episode #49. And, I’ve been a guest on her podcast, Living Enneagram, on episode #63 and #134 (linked below!). Callie is an enneagram coach, podcaster, YouTuber, wife, and new mama! We recorded this episode when she was about 3 months postpartum. So, she’s in the trenches. These aren’t tips from years ago from what she can remember, but the real stuff she’s doing NOW.

Whether you are pregnant, trying to conceive, or a new mama yourself, there’s something for you here. Or, if you are going through another big life transition (like moving, getting married, transitioning jobs, starting your business, etc), I think there’s so much for you to apply to non-baby related situations as well. Plus, so much of the baby stuff also just applies to BUSINESS, which you’ll hear us say a couple of times!

Some topics we’ll cover:

What Callie’s experience was like managing a full business schedule while growing a baby
How she planned her business to prepare for a baby on the way
Different things she did to mentally prepare for birth and postpartum
Tips for actually sleeping as a new parent
How to financially prepare your business for time off
The steps she took to hire a nanny
What day to day looks like now as a new mama

… and so much more!

Seriously… I say this in the episode, but I will be re-listening to this one when it airs. It’s good, it’s refreshing, and encouraging! So, volume up and get excited!

Get the full shownotes with all linked mentioned at https://elizabethmccravy.com/128

Connect with Elizabeth on her website at http://elizabethmccravy.com/

Connect with Callie on her website at http://callieammons.com/

Connect with Elizabeth on Instagram at https://www.instagram.com/elizabethmccravy/

Connect with Callie on Instagram at https://www.instagram.com/callieammons/

Hear Elizabeth on Callie’s podcast, Living Enneagram, on episode #63 and #134! Listen on Apple Podcasts here: https://podcasts.apple.com/us/podcast/the-internal-world-of-a-type-6-with-elizabeth-mccravy/id1441883861?i=1000464549412

https://podcasts.apple.com/us/podcast/what-type-6s-really-look-for-in-relationships-elizabeth/id1441883861?i=1000525562753

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Let’s talk about how we make money! I have personally always LOVED these types of podcast episodes when I’ve heard them on other shows because we all love to know what other people are doing to find success right? What revenue streams make up a business? And, what additional streams make up PERSONAL income? So, I’m breaking it down for you today.

First, we’re talking about the various ways my business makes money, and I’m even sharing some percentages of overall revenue in some of these ways! Plus, a few ideas for income streams I plan to add in the new year. Then, we’ll talk about my personal life, so outside of our actual work, 3 additional ways my husband and I bring in money to our personal lives. They might not be what you’re expecting — especially the 3rd way!

I hope you enjoy this episode and that it gets your mind spinning with ideas! If any of these ways are particularly interesting and you want to hear a deep dive into them… let me know. I’d be more than happy to do additional episodes on this stuff!

Links mentioned in this episode:

Etsy Shop: http://elizabethmccravy.com/etsy
Amazon Influencer Shop: http://elizabethmccravy.com/amazon
Website Templates: http://elizabethmccravy.com/shop
Booked Out Designer waitlist: http://elizabethmccravy.com/bod

Get the full shownotes at http://elizabethmccravy.com/127

Let’s connect on Instagram! I’d love to hear what you think of this episode! https://www.instagram.com/elizabethmccravy/

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Today I’m chatting with an amazing founding member of Booked Out Designer, Katie Taylor! Katie is a Showit website designer and marketing analyst who works with local businesses in Cincinnati, Ohio. I know that hearing her business story will inspire you (and be super relatable)! Katie officially started her business in September of 2019, and it looked a lot different then than it does now. In the winter of 2021, she thought about throwing in the towel on her business and Booked Out Designer was the thing that kept her up and going!

Here are some quick highlights from this conversation:

Katie’s story of starting her business after 10 years in a non-profit event planning job
How Katie was about to quit her business at the beginning of this year before discovering Booked Out Designer
The life of being a self-taught website designer
How Katie made her projects go FASTER by implementing strategies in Booked Out Designer
Katie’s story of booking a $6,000 web project while in Booked Out Designer
An insider peek at what the community of Booked Out Designer is like and what you can expect from the course

If you’re listening to this LIVE.. then Booked Out Designer is open for enrollment right now, but only through this Friday (July 16th, 2021). So, be sure to check out the info page while you listen to this episode! This will be the last time the course is open in 2021, and if this feels like a good fit for you, then I want you to join me! See all the deets at https://elizabethmccravy.com/booked-out-designer

And, if you’re like me and you like to SEE stuff before you buy it, then go to http://elizabethmccravy.com/sample to get 2 lessons of the course absolutely FREE. And, you’ll get to see exactly what the course is like, read about each module, and so much more!

Links Mentioned in This Episode:

Get the full shownotes: http://elizabethmccravy.com/126
Join Booked Out Designer: https://elizabethmccravy.com/booked-out-designer
Get FREE sample of Booked Out Designer: http://elizabethmccravy.com/sample
Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/
Connect with Katie on Instagram: https://www.instagram.com/abundantcollabco/
Connect with Katie on her website: https://katiemtaylor.co/
Read Katie's blog post where she shares all about Booked Out Designer: https://katiemtaylor.co/my-full-review-of-booked-out-designer-by-elizabeth-mccravy/

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Today we’re talking about one of my favorite topics — one that I honestly don’t cover on this podcast enough because I’m seriously obsessed with it. And that is… client experience! I got a heavy dose of teaching on client experience in my course for designers, Booked Out Designer, where there’s an entire module with 12 lessons (and 5 hours of content) on this topic. By improving your client experience you not only make your client happier, but you make yourself happier as the service-provider. You’re less likely to experience burnout and overwhelm, and you’re very likely to be able to charge a lot more for what you do! So today, I’m sharing the top 4 mistakes I see designers and other service providers making with their client experience. I’ll also be offering some solutions to these mistakes so you can have a happier YOU and happier clients!

Sign up at http://elizabethmccravy.com/webinar and come hang with me on July 12th!

Links Mentioned in This Episode:

Join the waitlist for Booked Out Designer: http://elizabethmccravy.com/bod
Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/
Looking for help with discovery calls? Download the free Designer's Guide To Mastering Discovery Calls here: https://elizabethmccravy.com/discovery-call-guide-for-designers

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Sales calls, discovery calls, consultations… whatever you want to call them — you may love them or you may hate them. Regardless, we all know they’re important. What happens on this call can literally determine whether a potential client works with you OR ghosts you and works with someone else.

I used to hate sales calls. I had a few bad experiences with them early on in my business, and for a while, I left these calls feeling frazzled, vulnerable, and not sure if I was “confident enough” (even when I DID book the client). So, after about 5 years of consistently doing these calls (more if you count my freelancer days when I was so frazzled), I’ve learned some things that help you get that “sales call confidence” we all want. I’m sharing FOUR of those strategies with you today (plus, of course, extra tips throughout). So, get ready to feel CONFIDENT and totally book the client on your next sales call!

P.S. #dontmissthis: Booked Out Designer will be opening again on July 12th for new students to join the community! This program is the perfect place for brand and website designers who want to build a booked out, in demand design business. And, if you’re not a designer but you do another type of service-business, I welcome you too with open arms, because I promise you’ll get so much from this program as well.

When you buy Booked Out Designer, you get the amazing COURSE (over 90 lessons of content), you get an incredible private Facebook community (with actual access to me!), group coaching with me, and some incredible surprise bonuses too. And, like I say in this episode, there’s an entire module JUST ON discovery calls in the course with 3 and half hours of training content for you. So, join the waitlist at https://elizabethmccravy.com/booked-out-designer today!

Links Mentioned in This Episode:

Get on the waitlist for Booked Out Designer: https://elizabethmccravy.com/booked-out-designer
Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/
Shop website templates: https://elizabethmccravy.com/showit-website-templates/
Download the free Designer's Guide To Mastering Discovery Calls here: https://elizabethmccravy.com/discovery-call-guide-for-designers
For other episodes about Booked Out Designer scroll back to #122, #114, #110, #104, #105, #106, and #77!

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Want an insider scoop on what my program Booked Out Designer is actually like? Today I’m chatting with one of my founding member students, Ida Winstead! We’re talking all about how her business has grown over the years, her story as a designer, and how Booked Out Designer has impacted her business.

What you’ll hear us talk about:

How Ida booked out her client calendar
How Booked Out Designer helped her refine her client process and discovery call experience
The Booked Out Designer community of designers (they are seriously the best!)
What coaching calls are like inside the course
Ida’s favorite lessons and modules
What the course format is like so you know what to expect

… and so much more fun conversation!

In a few short weeks, Booked Out Designer will be opening again for new students to join the community! This program is the perfect place for brand and website designers who want to build a booked out, in demand design business. The doors open on July 12th and once our launch week is over, we won’t have another enrollment period for the course until 2022. When you buy Booked Out Designer, you get the amazing COURSE (over 90 lessons of content), you get an incredible private Facebook community (with actual access to me!), and some incredible surprise bonuses too.

Links Mentioned in This Episode:

Get on the waitlist for Booked Out Designer: https://elizabethmccravy.com/booked-out-designer
Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/
Listen to the Hygge Hour Podcast with host, Ida Winstead: https://hyggedesign.co/podcast
Connect with Ida on her website: https://hyggedesign.co/
Check out Ida on Instagram: https://www.instagram.com/hyggedesign.co/
For other episodes about Booked Out Designer scroll back to #114, #110, #104, #105, #106, and #77!

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How can you start with a website template and make it your own? Make it FEEL super customized, without making it an actual “custom website”? There is a way, and I see people do it weekly over here with my EM Shop customers! In this short and sweet episode, I’m sharing 4 ways (and one bonus way) to make any website template not feel like it’s a website template. You don’t have to get a custom website designed in order to have a totally gorgeous, successful website for your business. These tips, strategies, and things to consider while shopping will get you started on the HOW!

We talk about brand photography in this episode, and I have a few podcasts on that topic. To scroll back and listen to those, check out episodes #120, #15, and #16.

____________________________________

And the most fun news of them all, this week in EM Shop, 2 new templates just RELEASED! WHATTT… yep, and they’re gorgeous, strategic, fun, and I think you’ll totally be obsessed with them. To celebrate the launch, now through 6/18, you’ll get my new offer, Profit Sheet, for FREE with any template. PLUS, get 15% off all website templates with the code LAUNCH15!

If you’ve been listening to this podcast for a while, then you’ve heard me talk about my “financial spreadsheet” that I use to know my numbers in my business, and for well over a year, you guys have been asking me to sell it. I finally am! Profit Sheet by EM Shop is a Google Sheet to help service-based businesses track everything from income and expenses to tax savings, owner's draw, profit percentage, quarterly revenue, and more! This spreadsheet allows you to always know your numbers in your business. You’ll get the Google spreadsheet, a tutorial on how to use it, and as a bonus a 20 minute training where I walk you through my favorite business credit cards, investing companies, health insurance for us self employed people, and more. This week only, you can get it for free when you buy any template.

Shop all EM Shop templates: https://elizabethmccravy.com/showit-website-templates/

See the new Gabby template: http://elizabethmccravy.com/gabby

See the new Taylor template: http://elizabethmccravy.com/taylor

Learn about this incredible Profit Sheet bonus: http://elizabethmccravy.com/profit-sheet

Take the website personality quiz: http://elizabethmccravy.com/quiz

As a reminder, the Profit Sheet bonus AND 15% off code will expire on 6/18, so buy a new template before then to get Profit Sheet for FREE and that 15% off. Your business bank account will thank you. ;)

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One of my favorite “Showit features” is that it integrates with WordPress for blogging. Which confuses the heck out of people sometimes, but when you get it, you get it… And it’s magical. People love WordPress for a reason. It’s very “powerful” meaning there’s A LOT you can do with it, especially thanks to things like plugins. (Which absolutely work with Showit too!)

Basically a plugin is outside code (kind of like an app) that adds new functionality to your website by “plugging it into” what you already have. I’m kinda obsessed with plugins, not in an overdoing it kind of way (as that can slow your website), but more like a “there’s so much cool stuff you can do with these” way.

In this episode, I’m sharing 7 WordPress plugins that work amazing with your Showit blog. Instad of focusing on the basics that we all know about, like JetPack or various spam protectors, I’m sharing some more obscure plugins that you may have never heard of or thought about using before.

Some quick plugin notes:

There is a free version of all the plugins shared, and some have a paid option as well. I currently have the free version of ALL of these!
The majority of these require you to have the higher tier “advanced blog subscription” with Showit. However, what is available on the “basic blog” subscription can change, so I recommend consulting Showit’s resources to see what’s available to you at the time you’re listening.
The compatibility of these with Showit could change in the future, so defer to Showit’s support for what works!
You can use the code “ELIZABETH10” for 10% off your Showit subscription - any tier. ;)

LAUNCH WEEK DETAILS!

There are new templates in EM Shop and a promotion for you through 6/18! Use the code "LAUNCH15" to get 15% off all website templates and snag the amazing bonus Profit Sheet FOR FREE. Details are here: https://elizabethmccravy.com/profit-sheet

Links mentioned in this episode:

Shop website templates (new ones releasing June 11th!): https://elizabethmccravy.com/showit-website-templates/
Learn about Profit Sheet (the launch bonus): https://elizabethmccravy.com/profit-sheet
Get the shownotes for this episode: https://elizabethmccravy.com/121
See info on plugins for Showit’s basic blog subscription: https://learn.showit.co/en/articles/1131457-showit-basic-blog-subscription

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Get ready to feel camera-confident and prepared for your next branding photoshoot after you hear this episode! I’m chatting with Dallas Fort-Worth area brand photographer, Amber Tice, about how you can get brand photos for your business from start to finish. From finding a brand photographer to outfits and props!

Plus, Amber and I also discuss her website in the second half of this interview! She’s an EM Shop customer and uses the much-loved Nicole template. We talk about how she chose the template, what the setup process was like, how the feedback has been, and more! Amber gives some great tips for making your template unique to you and successfully setting it up! Plus, we talk about the transition from Squarespace to Showit, which is super interesting for those of you thinking about switching!

And, a fun announcement… EM Shop is droppin’ some new templates VERY soon, and you’re gonna want to see these new templates. Trust me. They’re gorgeous, strategic, and oh so fun. Plus, we have a really cool bonus during launch week that I think you’ll adore. (HINT: I've mentioned it on the podcast many times and have been asked to offer it for years now!) Mark your calendars for June 11th, 2021 when the new templates will hit EM Shop. The bonus will be available through June 18th! Get on the email list to be the first to know all the deets: https://elizabethmccravy.com/coaching-website-essentials (You can sign up for ANY freebie to get on the list, but that's a really fun one.)

Get the full shownotes with all linked mentioned at https://elizabethmccravy.com/120

Connect with Elizabeth on her website at http://elizabethmccravy.com/

Connect with Amber on her website at https://amberticephoto.com/

Connect with Elizabeth on Instagram at https://www.instagram.com/elizabethmccravy/

Connect with Amber on Instagram at https://www.instagram.com/amberticephoto/

Take the website personality quiz: https://elizabethmccravy.com/quiz

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Let’s talk about website strategy today in this short and strategy-packed episode! I’m sharing how to communicate ON your website exactly why your dream client should work with you over your competitors. All on your website — not even on discovery calls, email communications, etc… but literally just in the messaging and design you put forth online.

Your website is a marketing tool for your business, and no matter what type of business you run… there are some great tips for you within these 4 ways I’m sharing!

A fun note… You’ll hear me briefly mention this towards the end of this episode… New templates are coming VERY soon to EM Shop! I cannot wait to share these new designs with you. So, if you think your website needs more than these 4 tips and a complete overhaul instead, I got you. Mark your calendar for June 11th when there will be 2 new templates dropping in my shop!

Shop website templates: http://elizabethmccravy.com/shop/

Connect on Instagram: https://www.instagram.com/elizabethmccravy/

Get the full shownotes for this episode at http://elizabethmccravy.com/119

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Time for another pregnancy episode! As I’m recording this, I’m in my 25th week of pregnancy. You’ll hear it in my 26th week if you listen live. Then the next week, the 2nd trimester is OVER and the 3rd trimester begins! Today I’m catching you up on things from the second trimester.

What We’re Talking About:

Finding out the gender
Our gender reveal party with friends
Physically how I’ve felt in the second trimester
Our babymoon trip to New York
Tips for planning a babymoon
Exercises I’m doing daily to prep my body for birth
Pregnancy podcasts I’m loving
Chiropractic care in pregnancy
Working with a voice coach
Creating my online course
Maternity leave prep and planning
What’s on my calendar work-wise until baby arrives

Get all my favorite products, supplements, workouts, etc. from the second trimester in this blog post: http://elizabethmccravy.com/second-trimester

Get the full show notes for this episode at http://elizabethmccravy.com/118

Connect on Instagram: https://www.instagram.com/elizabethmccravy/

ALL PREGNANCY EPISODES AND BLOGS:

#107: We’re Pregnant Announcement: https://elizabethmccravy.com/big-news-were-pregnant/

#112: Pregnancy Rapid Fire Q&A: https://elizabethmccravy.com/pregnancy-rapid-fire-q-and-a/

First Trimester Must Haves Products Blog: https://elizabethmccravy.com/1st-trimester-pregnancy-must-haves/

Second Trimester Must Haves Products Blog: http://elizabethmccravy.com/second-trimester

Our Gender Reveal Recap Blog: https://elizabethmccravy.com/baby-mccravy-gender-reveal-party-nashville-gender-reveal-photoshoot/

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Think you might be ready to make your first or next hire? And maybe that hire should be a virtual assistant? If you aren’t sure where to start or how to find your dream team member, this episode is for you! I’m chatting with Sabatini Ferdinand all about hiring VAs for your online business. We discuss what traits to look for in a VA, what tasks a VA can help you with, how to take steps towards hiring, and what a VA even is if you aren’t quite sure. We also explore other topics like remote work and world traveling! And, EM Shop templates, since Saba is a customer! I hope you leave this episode READY and prepared to hire a VA (or any position) within your business!

Get the full shownotes with all linked mentioned at https://elizabethmccravy.com/117

Connect with Elizabeth on her website at http://elizabethmccravy.com/

Connect with Saba on her website at https://www.theindemandva.com/

Connect with Elizabeth on Instagram at https://www.instagram.com/elizabethmccravy/

Connect with Saba on Instagram at https://www.instagram.com/theindemandva/

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One thing I have learned from all of you listeners is that you love productivity hacks, systems, and insider scoops on what I'm doing to be more productive and purposeful with my time. So that’s exactly what I’ve got for you today in this short, sweet, and honestly… very productive episode! I’m walking you through some simple things — both personal life and business things that I do every Sunday to help me prepare for a productive, purposeful, and peaceful (to add another P word) week ahead! This episode isn’t just for business owners, so if you work a 9 to 5, are a stay at home mom or a student, you totally can gain something here too!

I hope this episode blesses you and helps you feel more in control of your time and ready to ROCK when Monday comes around!

To get the full shownotes for this episode head to http://elizabethmccravy.com/116

I’d love to connect with you on Instagram at https://www.instagram.com/elizabethmccravy/

To hear my calendar planning episode referenced, head back to episode #97 of this podcast! You will LOVE IT.

To check out Instacart visit http://elizabethmccravy.com/instacart

To check out the Full Focus Store and get $10 off, visit http://elizabethmccravy.com/full-focus

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Today I’m chatting with my friend, Amber Housley, and this is a FUN ONE, guys! Amber and I have known each other for years and have both worked together professionally. I designed her lovely website and she’s been my coach in her mastermind and membership community.

We talk about multiple things in this interview, but a big focus is on how to build a successful membership community OR a mastermind program in your business. She’s done both well, and there’s a lot of overlapping principles to creating a successful business with these offers. So, if you’ve been thinking that starting (or joining) a mastermind/membership is something you’d love to do now (or later), you’ll want these tips!

Amber and I also discuss motherhood and business tips, gardening advice, corporate life, and so much more. You guys are gonna LOVE this one!

Get the full shownotes with all linked mentioned at https://elizabethmccravy.com/115/

Connect with Elizabeth on her website at http://elizabethmccravy.com/

Connect with Amber on her website at https://amberhousley.com/

Connect with Elizabeth on Instagram at https://www.instagram.com/elizabethmccravy/

Connect with Amber on Instagram at https://www.instagram.com/amberhousley/

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It’s time for a launch recap! Woot woot! And, the title says it all… I’m recapping my Booked Out Designer course launch that sold out in an hour. I love these types of episodes, and I’ve done a few for template launches, but this is my first course EVER! So it’s fun to talk about launching from a different angle and for a product that is a cart open/cart close model.

I’m sharing the nitty gritty details of this launch including what I did leading up to it, what worked, what didn’t go so well, what I’ll change next time, and what the results have been. I’m so obsessed with this course and my amazing students. And even as I record this a month after the launch, I’m still blown away by how cool this whole experience was!

Other episodes to check out that relate back to this one:

Episode #110 - Basically the “prequel” to this one. I talk about why I chose to do a beta launch and how to know if that’s the right launch method for you.
Episode #77 - This is when I first announced that this course was coming! My original “plans” changed a lot, so it’s fun to listen back to that one and see what actually happened versus what I planned.
Episode #36 - This is where I talk about my FIRST ever launch that was a total flop and what I learned from it!
Episode #64 - A recap of my 2020 template launch that happened during the global pandemic

To get the full show notes and links mentioned head to http://elizabethmccravy.com/114

To get on the waitlist for next time Booked Out Designer opens go to http://elizabethmccravy.com/waitlist

Let’s connect on Instagram at https://www.instagram.com/elizabethmccravy/

Looking for help with discovery calls? Download the free Designer's Guide To Mastering Discovery Calls here: https://elizabethmccravy.com/discovery-call-guide-for-designers

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Today I’m chatting with my copywriter, Emily Conley of Emily Writes Well, and we are getting deep into email marketing strategy. If you want to learn how to write better emails… this episode is for you!

We dive into tips about both sales emails and regular content emails. Plus, tons of tips on things like subject lines, email formatting, preview text, storytelling, and so much more! I think you’ll walk away from this one with more confidence to write great emails as a business owner.

Some specifics we cover:

How to understand (and utilize) the buyer’s journey
How many emails you should send during a launch
How to make “goals” for your emails
How to figure out your email writing style
How to make emails more FUN
Tips for writing great subject lines
How to utilize “preview text”
Heavily designed emails versus plain text
Emily’s EM Shop experience

… and so much more!

Get the full shownotes with all linked mentioned at https://elizabethmccravy.com/113/

Connect with Elizabeth on her website at http://elizabethmccravy.com/

Connect with Emily on her website at https://emilywriteswell.com/

Connect with Elizabeth on Instagram at https://www.instagram.com/elizabethmccravy/

Connect with Emily on Instagram at https://www.instagram.com/emilywriteswell/

Get the Brand Voice Guide Emily mentions at https://view.flodesk.com/pages/5e87f244b68c420026b0355d

Welcome back

Chatting with a copywriter who i’ve had the pleasure of working with many times noe - emily conley of emily writes well about email copywriting

Emily is a copywriter and strategist based in Nashville, TN.
She writes website copy that connects, emails that make effortless sales, and sales pages that don't feel overwhelming for heart-centered entrepreneurs.
She also teaches virtual assistants and business owners how to write like pros – and have a blast learning – in her group program and course, The Copy Party Academy.
And we’ve worked together on emails, sales pages, and even stuff for this podcast, which you’ll hear us talk about. Emily is also an EM shop customer, which you’ll hear us discuss towards the end of this interview
But we’re talking about email writing specifically and get into some major tips for writing emails that get opens, clicks and replies
Plus other stuff like preview text, subject lines, email formatting and more

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Today I’m answering your questions about pregnancy! As I record this, I’m in my 17th week of pregnancy, and you’ll hear it a few weeks later. #workingahead I’ve enjoyed pregnancy so much, and absolutely love talking about it. I hope that sharing my experiences will help you if you’re pregnant or thinking about trying to conceive.

Here are the fun questions I’m answering!

What has been your best pregnancy purchase?
Weirdest pregnancy symptom so far?
Favorite part of being pregnant?
What do you think the gender is? Are you finding out?
Did you hire a doula?
Favorite/best pregnancy books so far?
Did you read any books or do anything in particular that you think helped you conceive?
How has working while pregnant been?
How are you preparing for a natural childbirth?
Hardest part of pregnancy so far?
How many children do you and Adam want?

For all the links mentioned, head to the full show notes at http://elizabethmccravy.com/112

Hear our 1st episode about our baby on the way on episode #107 of this podcast!

Quick Links Mentioned:

Get all of my 1st trimester favorites in this blog: http://elizabethmccravy.com/first-trimester

Promptly Journal: https://rstyle.me/+1p_eF2BoQ5W8VerYwWC7IA

Dear Baby Journal: https://rstyle.me/+rQDpJZbhCxyydWaAXxjutQ

Mama Natural Book: https://rstyle.me/+hjXwH50n_0vAMZmV6yJO1Q

Ina May’s Guide to Childbirth Book: https://rstyle.me/+9l-kWlC8gbxTBA5nhUSUBg

Pink Stork Fertility Bundle: https://rstyle.me/+moyiv-4_ETPVJXOaeJsmTg

Ovulation Test Strips from Amazon: https://rstyle.me/+-vj1_y3VOOCKE2f03AiPqQ

Podcast episode on visualization (#73): https://elizabethmccravy.com/visualization-techniques-to-create-success/

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It's my 5 year business anniversary this week! March 29th, so the day before this airs, was the date I officially launched my business 5 years ago. And boy, am I grateful for this business!

So to celebrate 5 years of business, I want to share with you 5 of the biggest business lessons I learned in these 5 years. There are so many lessons and so much learning obviously, but these are the things that truly stick out to me! And, these are the lessons that I hope you can learn as well because I believe these are the things that have seriously helped me scale and grow my business.

This episode is especially casual — seriously, what I would tell you if you asked me this question over coffee. And, I share some stories and chit chat along the way! I hope you will love this one, and thank you for celebrating my business anniversary by tuning into this special episode!

Get the full show notes for this episode at http://elizabethmccravy.com/111

Let’s connect on Instagram at https://www.instagram.com/elizabethmccravy/

And if you want to hear a past business anniversary episode, tune into episode #60 for my 4 year business anniversary episode: https://elizabethmccravy.com/60 (It’s a super fun episode with some great tips as well! So if you love this one… head on back to #60!)

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Let’s talk about beta testing an offer — what that means, pros and cons, and why I didn’t want to do it, but did… and how it was the best decision I could have made for my business.

If you missed it, I launched my new course for designers, Booked Out Designer, at the end of February. It sold out within an hour and a half. And filled half way within 10 minutes! Like WHAT?! This was a beta launch… and one that was absolutely not on my agenda. I wanted to make the course, then sell it — in that exact order.

If you launch anything in your business ever or are working on creating a new offer right now… you’ll want to tune in here! I think there’s a lot you can learn from my experience!

This episode is super conversational and jam packed with tips for launching and creating new offers, and I’m so excited to share what I’ve been learning with you!

Some takeaways you’ll get from this episode:

What even is beta launching? How does it work?
The 3 main reasons I was AGAINST beta launching this offer
How I reframed that mindset with help from a mentor and friend
What my original plan was with the course creation process and why it wasn’t working for me (a.k.a. I was very stuck)
How the beta launch went and how working on the course content has been since
5 reasons you should consider a beta launch (from a girl who said she’d never do it)

Episode #77 (not #40 like I say in the audio) of this podcast was my FIRST “course creation” update episode. It’s been a while since I shared any updates… because… I was very stuck. If you want to go back to get a full picture of this journey, definitely head back to episode #77 after this one!

To get the full show notes head to https://elizabethmccravy.com/110

I’d love to connect with you on Instagram at https://www.instagram.com/elizabethmccravy/

If you’re interested in joining Booked Out Designer (launching again THIS YEAR), join the waitlist here: https://elizabethmccravy.com/waitlist

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You guys are in for a treat today! I’m so excited to introduce you to Tiffany Cheung and her inspiring business story. So, Tiffany and I met in the internet world because she’s a template customer of mine. She uses the Nicole template, which she totally customized on her own in just 3 days, which was awesome to see and I absolutely love her website! And, we both were in one of the same online courses together!

Tiffany will be sharing how she went from being laid off during the pandemic in 2020 to creating a 6-figure online business teaching Instagram marketing. Tiffany is a single mama and is a student too finishing up her bachelor’s degree so she made this leap in her business with this stuff on her plate as well. After we talk through her story, we get really nice and practical and talk Instagram marketing strategies, which I think you all will love!

Connect with Tiffany on her website: https://tiffanycheung.co/

Connect with Tiffany on Instagram: https://www.instagram.com/tiffanycheung.co/

Tiffany’s launch post from when she released her new EM Shop website: https://www.instagram.com/p/CDjq8ItDnmM/

Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/

Connnect with Elizabeth on her website: http://elizabethmccravy.com/

Get the full show notes for this episode at http://elizabethmccravy.com/109

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Do you understand how trademarks relate to your online business? I totally didn’t, to be honest, and that’s why I wanted to have Joey on the podcast to educate ME and all of YOU! Now, trademarks might not seem like the most “exciting” topic, but it is so important to the health of your business. And, I seriously believe knowledge is power. Even just learning about and exploring this topic can be so beneficial!

Joey is a trademark lawyer for online business owners, so he really GETS this space! He has helped tons of online entrepreneurs and course creators understand just how important trademarking really is and call legal dibs on their brands and signature methods.

In this episode, we explore what trademarks are and how they apply to your business. We talk about things like:

What even IS a trademark?
How is a trademark different from copyrights?
What can we trademark? What can’t we?
Could our competitors cut in and trademark something we use in our businesses?
How much does it cost to get something trademarked?
What are some common mistakes people make with trademarks?

And, we talk about some of the horror stories Joey has seen when people didn’t trademark. This was SHOCKING to me!

Get the full shownotes at https://elizabethmccravy.com/108

Connect with Joey on Instagram at https://www.instagram.com/joeycvitale/

Visit Joey’s website at https://www.joeycvitale.com/ and https://indielaw.com/

Connect with Elizabeth on Instagram at https://www.instagram.com/elizabethmccravy/

Visit Elizabeth’s website at https://elizabethmccravy.com

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As the title says, WE’RE HAVING A BABY! We are over the moon with excitement, and I have Adam with me on the podcast today to share the news and recap everything up until now! We recorded this at 13 weeks of pregnancy, and you all are hearing this right before I hit 15 weeks.

Some highlights from the episode:

Hear the story of how I found out and our first reactions
Our trying to conceive story
The process of telling family and friends
Funny dreams/predictions from friends BEFORE we were even pregnant
The pregnant symptoms I’ve had and the ones I’ve skipped
What the first trimester has been like
My birth plans - how we decided where we wanted to give birth and what we’ll be doing
What my business has looked like being pregnant (and keeping it a secret!)
My maternity leave plans and how we’re preparing for that now
What fears we have about becoming parents

… and so much more!

I hope you all enjoy this heart-to-heart episode about the pregnancy journey so far! If you want MORE pregnancy content, be sure to let me know.

If we aren’t connected on Instagram, now is the time! I’ll be sharing more behind-the-scenes pregnancy stuff, fun videos of how we told friends and family, and so much more. Find me at https://www.instagram.com/elizabethmccravy/

See our pregnancy announcement: https://www.instagram.com/p/CLpS427jjqG/

Fun montage of telling family: https://www.instagram.com/tv/CLr_MdgDnI6/

Fun montage of telling friends: https://www.instagram.com/tv/CLxXIj4jZpy/

To get the full show notes, tons of fun pictures and links mentioned head to http://elizabethmccravy.com/107

To see all of my 1st-trimester product recommendations, head to this blog post: http://elizabethmccravy.com/first-trimester

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Let’s play 20 questions — design business style… again! This is PART TWO of 20 questions for all my designer friends!

In my waitlist survey for my new program Booked Out Designer, there was a spot to “ask me anything”, and the waitlist designers sent some amazing questions in. I have had about 100 people fill out this survey so far, and the questions are definitely influencing what goes into the course, but in addition to that… I want to tackle some of them right now on the podcast.

Designers, you’ll definitely want to listen to this episode! For those of you who aren’t designers (still LOVE you!), you’ll also enjoy this for tons of tips about running a service based business.

Some questions we’ll cover…

What would you tell your younger business owner self that you wish you knew now?
What were the top 3 things that helped you reach 6 figures?
Do you create your own copy for your website and instagram?
How do you stay so motivated?
Why do you choose Showit over other website platforms?

And so much more… again… there are 10 fabulous questions!

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In this episode, you’ll hear me talk about how my Booked Out Designer beta launch sold out basically immediately! Well, that was a while ago now! An update for you: The beta launch is over, the course is finished being created, and I’ve actually had over 100 students go through the program. If what I’m talking about in this episode is catching your attention as things you want to learn more about, then you’ve GOT to check out Booked Out Designer. (If you love this podcast, I think you’ll super love this course!) Booked out designer will help you build a thriving, money-making design business that keeps you booked out, not burnt out. There are 90+ video lessons covering everything from things like pricing your services and delivering an incredible client experience to marketing yourself confidently on Instagram and eliminating awkward discovery calls. You’ll also have access to group coaching calls with me, and you’ll be part of our incredible facebook community to ask questions in. Want to see what students are saying and get info on how to join? The details are all here: https://elizabethmccravy.com/booked-out-designer I hope to see you inside of our community soon! Have questions? Email hello@elizabethmccravy.com.

Links mentioned in this episode:

Get the full show notes for this episode at http://elizabethmccravy.com/106

Connect on Instagram at https://www.instagram.com/elizabethmccravy/

Join Booked Out Designer: https://elizabethmccravy.com/booked-out-designer

Want to try before you buy? Get 2 sample lessons totally free: https://elizabethmccravy.com/sample

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Let’s play 20 questions — design business style! In my waitlist survey for my new program Booked Out Designer, there was a spot to “ask me anything”, and the waitlist designers sent some amazing questions in. I have had about 100 people fill out this survey so far, and the questions are definitely influencing what goes into the course, but in addition to that… I want to tackle some of them right now on the podcast.

Designers, you’ll definitely want to listen to this episode! For those of you who aren’t designers (still LOVE you!), you’ll also enjoy this for tons of tips about running a service based business. We’re talking about things like the story of starting my business, tips for going full time, what to focus on early on in your business, what my workflow was like with clients when I first started, and so much more.

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An update for ya: Booked Out Designer is actually LIVE now, and you can join today! In this course, I’m pulling back the curtains on the secrets and skills I’ve used to create a six-figure design business working with dream clients and staying in demand as a designer. Whether you’re a designer who is just getting started or someone who’s been designing for a while, if you’re ready to take the business side of things to the next level – this program is for you. We’re talking about finding your niche, pricing your services, marketing your design services, mastering the discovery call, business finances, contracts and so much more. Plus, you’ll get to see my complete client experience including real footage of me working on projects, on calls with my clients, and all kinds of behind-the-scenes access.

Want to see it for yourself first? You can sample 2 full-length lessons from Booked Out Designer absolutely free (no credit card required). Head to https://elizabethmccravy.com/sample to get your sample! Ready to learn more? Check out: https://elizabethmccravy.com/booked-out-designer I hope to see you inside of our community soon! Email hello@elizabethmccravy.com with any questions!

To get the full show notes for this episode head to http://elizabethmccravy.com/105

To connect over on the gram head to https://www.instagram.com/elizabethmccravy/

Get 2 lessons from Booked Out Designer completely free at https://elizabethmccravy.com/sample

Join Booked Out Designer today at https://elizabethmccravy.com/booked-out-designer

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Ready to stop chasing clients down and make more money in your design business? If you’re on the burnt out hamster wheel, I’ve got help just for you. It IS possible to enjoy client work, make a great living as a designer, and have time for your family and other priorities too. It’s the Booked Out Designer lifestyle, and that’s what I’m teaching you here.

In addition to the tips, you’ll also hear me talk about the course I’ve created for brand and website designers — including spilling the NAME of the course for the first time! Whether you’re a designer or you run another type of service business, you’ll get a lot from this episode. But, I am focused primarily on designers here! Get ready to go from burnt out to booked out with these “must-haves” in your business!

When this episode originally aired Booked Out Designer was BRAND NEW and in the early stages of being built. Now we’ve had 100+ students take part in this incredible 90 lesson course and coaching program. The results these designers are getting are INSANE! Seeing others win and getting to cheer them on has been incredible. If you’re interested in Booked Out Designer, you can actually join right now. (Or, if you want to sample the course… see info on how to do that below!) Whether you’re just starting out or if you’ve been at it for years, this course and coaching program will help you build a thriving, money-making design business that keeps you booked out, not burnt out. Get all the details at https://elizabethmccravy.com/BOD. Have questions? Please email me at hello@elizabethmccravy.com! I’d love to chat with you! Hope to see you inside of the course soon!

Links mentioned in this episode:

Join Booked Out Designer (yep! It’s live now!) at https://elizabethmccravy.com/BOD
Get the full show notes for this episode at http://elizabethmccravy.com/104
Want to buy the awesome financial spreadsheet I talk about in this episode? You can! It's included in Booked Out Designer, but you can also buy it solo for just $39! Profit Sheet helps you actually know the numbers in your business, feel more financially organized, and run your service business with more ease. Get it here: https://elizabethmccravy.com/profit-sheet
Do you need additional discovery call tips? Get the Designer’s FREE Guide to Mastering Discovery Calls here: https://elizabethmccravy.com/discovery-call-guide-for-designers
Want to check out 2 full length lessons from Booked Out Designer for FREE? No strings attached, you can check out BOD at https://elizabethmccravy.com/sample
Connect with me on IG: https://www.instagram.com/elizabethmccravy/

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YAY FOR 10K! First of all, I’m so grateful to have hit this “milestone”, but even more than that, I’m just for all of you who I’ve been able to connect with because of Instagram. About 2 months ago, I hit 10,000 followers on Instagram. In this episode, I’m sharing some raw and honest thoughts, lessons, and strategies I learned getting to 10k on Instagram. We’re talking growth mindset, marketing strategies, creating viral moments, the coveted “swipe up” feature, and so much more!

Thank YOU for being here as a podcast listener (and many of you as InstaFriends as well)! I appreciate you. I’m grateful for you, and thank you for following along on this journey with me!

If we’re not connected on IG, then we definitely need to be after this episode! Find me here: https://www.instagram.com/elizabethmccravy/

Let’s connect on my website where you can find my website templates and tons of others resources to help you grow your business: http://elizabethmccravy.com/

And, to get the full shownotes and links mentioned in this episode head to http://elizabethmccravy.com/103

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Today you are in for a TREAT. My bookkeeper is here to answer all of your business bookkeeping questions. And yep, your actual questions! I asked you guys on Instagram what bookkeeping questions you wanted us to tackle and those are the exact questions we are answering here.

We chat about questions like…

How to find a bookkeeper who is right for your business?
How is bookkeeping different from accounting?
When is it time to hire a bookkeeper versus DIYing your bookkeeping?
How is legitimate bookkeeping different from keeping a really detailed spreadsheet?
What reports in QuickBooks are the most important to pay attention to?
What's the best way to organize receipts and invoices?
How do I get started with bookkeeping if I’ve done none up until this point in my business?

As you can see, so much great content, and that’s just a small portion of what our conversation is about. And fun thing, as I’m recording this intro, I actually got to hang out with Madison in real life a few weekends ago! She lives in Houston, but was in Nashville for the weekend. We got to go out to dinner together and seriously hung out for like 4 hours straight and it was so fun! You guys are going to love her as much as I do!

To get the full show notes and all links mentioned in this episode head to http://elizabethmccravy.com/102

To connect with Elizabeth on Instagram head to https://www.instagram.com/elizabethmccravy/

To connect with Madison on Instagram head to https://www.instagram.com/madisondearly/

Visit Madison’s website at https://madisondearly.com/

And connect with Elizabeth on her website at http://elizabethmccravy.com/

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A new year means it’s a great time to make some small tweaks to your existing website! In this episode, I’m sharing a few things to do to your website for the new year to keep things fresh both from an SEO perspective and to attract your dream clients and customers.

I’ve divided this into 2 parts — first, you’ll hear me share changes that are EASY and fast to make! (I’m talking anywhere from 1 minute to 10 minutes.) Then, I’ll share a few more edits that will take more time, but will make a huge impact on your business!

And, if you’ve discovered this episode later on in the year, still listen in! Every one of these except for one can be applied as a “spring cleaning” to your website at ANY time of year. So, if your website has gotten a bit stagnant, this is a great one for you!

And, if you’re listening in and feeling like you don’t even want to make these edits because you just need a do-over with your website, no worries. I’d recommend checking out my website template shop! I have a collection of easy to use, strategic and fun templates that will help you start on the right foot for 2021. Shop them at https://elizabethmccravy.com/shop

Get the full show notes and links mentioned at https://elizabethmccravy.com/101

Connect with Elizabeth on Instagram at https://instagram.com/elizabethmccravy

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Well, we did it! 100 episodes! I would say I can’t believe that I have recorded this many episodes, but I absolutely CAN because I love this podcast. And this entire journey has been a blast! For this special episode, I asked my dear friend Jena Viviano to interview ME. Yep, we’re flipping the mic!

Jena is one of my dearest friends. She knows me super well both personally and professionally. She was a past client of mine and has even used THREE of my website templates! She also was the first ever guest on the podcast (episode #42), so it feels especially fitting to have her on for this special episode.

Jena digs deep into some amazing topics, and I share really openly and honestly about big dreams of mine, struggles in my life and my business, and so much more.

We get into questions about…

What I was like in high school
What I think the hardest thing about running a business is
My favorite and least favorite parts of my business
What I see the next 5 years looking like
Money mindset struggles
My big audacious “Before I’m 30” goal!
How I incorporate my faith into my business

…. And so much more!

I hope you guys enjoy this “flipping of the mic” and getting an insider peek into my life and business! And thank you for being here… whether this is your first episode or if you’ve listened to ALL 99 before this one. (Which I know so many of you HAVE!) Thank you for being here, and cheers to 100 MORE episodes to come!

P.S. If you're listening to this LIVE, come over to Insta and join my 100th episode giveaway! I'm giving away a $400 gift card to my template shop. Entering is easy — just leave a review for the podcast right here where you're listening and follow me on Instagram. You can get the deets here: https://www.instagram.com/p/CJ6r464jE3a/

To get the full show notes, visit https://elizabethmccravy.com/100

Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/

Connect with Jena on Instagram: http://instagram.com/jena_viviano

Connect with Jena on LinkedIn: https://www.linkedin.com/in/jenaviviano

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Ready to be a better leader in your business? Whether it’s just you right now, or you and a very small team… this episode has so many takeaways for you! I’m chatting with Tianna Tye — an Industrial-Organizational Psychologist and Team Dynamics Consultant. As an online business owner herself who has lots of experience leading small, remote teams… she gets it. And the conversation we have here is full of insights! And, for those of you who often ask me to share what my team looks like, I talk about that stuff here! (Including lots of team meeting tips and pieces of my own experience hiring a team!) And, Tianna shares so much beautiful, practical advice as well. You are in for a treat, friends!

Tune in to learn:

How to lead when your team is just YOU
How to figure out what to delegate and automate in your business
Team building activities for your remote team
How to combat leadership imposter syndrome
How to figure out (and live out) core values in your business
Mastering the virtual team meeting agenda
How to build a solid team culture

… and so much more!

I hope this episode ENCOURAGES you as you build your business, regardless of where you are the team and leadership process.

To get the full show notes and all the links mentioned today head to https://elizabethmccravy.com/99

Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy

Connect with Tianna on Instagram: https://www.instagram.com/tiannatye

Visit Elizabeth’s Website: http://elizabethmccravy.com

Visit Tianna’s Website: https://tiannatye.com

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A Bulletproof Strategy for Achieving Your Goals with the Power of Habits

Today I’m sharing ONE simple strategy I’ve been using for months to create new habits in my life… In a little by little sort of way. It’s simple, yet powerful. I believe this episode will be the motivation you need as we move into a new year to really GO AFTER those crazy goals and create change for yourself. I want you to not just get all excited with a goal on December 31st then quit, but actually carry it out throughout the WHOLE YEAR. Habits is the way to do it.

So volume up for a short and sweet episode to motivate and inspire action in your life using the power of habits. And if you’re catching this episode at some random time in the future (aka not when it aired at the end of 2020)... still tune in. This strategy is timeless, and you can get started at absolutely any time!

If this episode impacts you, please share it with a friend who needs it too. Let’s get the word out! And, I’d love to hear from you. What’s your takeaways from this episode? Come tell me over on Instagram: https://www.instagram.com/elizabethmccravy/

As we move into the new year, I need your help. I want the content I share and the products I create to be as relevant for you as possible. Mind taking a survey to tell me what you want more of in 2021? http://elizabethmccravy.com/survey

It’ll take about 5 to 10 minutes, and you will be entered to win a $50 Amazon gift card!

Get the full show notes for this episode at http://elizabethmccravy.com/98

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An entire week on a calendar? Yep, you read that title right! I schedule out everything I’m doing in a week, both personal and business, on my calendar, hour by hour for every weekday. And, I’m going to teach you how to do it too.

Today is a recast episode that you may or may not have listened to when it aired on New Year’s Eve of 2019! This episode is the most downloaded episode in all 96 before this one on the podcast! I have heard from people time and time again that this episode completely changed the way they run, not only their business but their LIFE. So, yep… people like it.

And, whether or not you’ve already heard this one… I want to encourage you to tune in. I think this could be the motivation you need to take control of your calendar (and your life) as we head into 2021.

So, if you’re ready to stop wasting so much time and start actually accomplishing your big goals, let’s dive in! This episode has the power to really change things for you, PLUS give you the encouragement you need to really go after your goals.

What You’ll Learn:

How your scheduling looks today versus how it could look
How I get so much done in so little time working
The exact process for scheduling your week in your calendar
An example from my day where I read you my calendar
How to leave margin for yourself when planning
How to overcome your excuses ahead of time to get what you really want

Links Mentioned in This Episode:

Get the full show notes: http://elizabethmccravy.com/46
Visit Elizabeth’s website: http://elizabethmccravy.com/
Connect with Elizabeth on Instagram: http://instagram.com/elizabethmccravy
Watch The Life Coach School Masterclass on this topic: https://thelifecoachschool.com/throw-away-your-to-do-list/

Have you left a review yet? Leave a rating and/or review here: https://elizabethmccravy.com/itunes Thank you for supporting the show!

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What will 2021 bring for the online business space? Today I’m sharing 5 predictions I have for the new year as it relates to your online business. I’ll also be sharing questions to ask yourself about each of these predictions to help you level up your business, and I’m sharing plenty of tips along the way!

As a quick note: all of these opinions are just my own, and are (as the title says) predictions! ;) I have NO idea what the new year will hold exactly, but these are my major guesses. And, I’ll probably think of plenty others after this episode is recorded, so I’ll be sure to share those over at @elizabethmccravy on Instagram!

So volume up for this fun episode predicting all the business happenings for the new year!

Links Mentioned in This Episode:

My Dubsado Webinar is episode #80 of this podcast. Just scroll back to tune in!
The Financial Numbers to Watch episode is #86 of this podcast, scroll on back to tune in!

Visit my website: http://elizabethmccravy.com/

Connect with me on Instagram: https://www.instagram.com/elizabethmccravy/

Love hearing these predictions? Think you have a friend who would love them too? Share this episode with a fellow biz owner to get them ready for 2021! And, I always love hearing your feedback. Leave a podcast review and tell me what you think!

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You asked — I answered. On today’s podcast, I am asking the expert about all things CONTRACTS. The “legal side” of our business can feel totally scary. (Been there!) My hope is that this episode will ease some of those fears allowing you to get clarity on your biggest questions about using contracts.

I’m chatting with Kailey Jacomet from Contractista! Kailey is a lawyer for small businesses, a wife, and a momma with baby #2 on the way! And in her shop, she sells contract templates, so she was the perfect person to quiz about all things contracts!

Here are some of the questions you’ll hear me ask Kailey:

When is the right time to start using contracts in your business?
How does a contract fit into the overall client experience?
Do we need an attorney-drafted contract? Can we just write your own? How does it work?
What are some “must-have” clauses to include in your contracts?
Copying in the online space — how do we legally protect ourselves here?
How do we “copyright” our websites?

And SO much more!

Tune in now for some MAJOR clarity about your own contracts and the legal side of your business!

Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/

Connect with Kailey on Instagram: https://www.instagram.com/kaileyjacomet/

Shop Contracts via Kailey’s Shop: http://elizabethmccravy.com/contractista

Visit Elizabeth’s website: http://elizabethmccravy.com/

Get all the links mentioned in this episode at http://elizabethmccravy.com/95

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You heard from Stephanie once already on episode 91 of this podcast, and now she’s BACK to chat about her website templates from EM Shop! Stephanie has the Jena template and Sara Sales Funnel Kit from my shop. She utilized them for her own brand and website so beautifully, and she’s dropping all the details today. Stephanie is a wealth of knowledge (and a huge inspiration to me) and I know you’ll love learning from her again on this different topic!

You’ll hear us chat about:

The wins Stephanie had when she launched her website including $3,000 in shop sales in just 2 days!
Stephanie’s tips for customizing your site quickly and with ease
How Stephanie picked her website template from my shop (decisions, decisions!)

And so much more!

Have questions about my template shop? Feel free to email us your questions at any time: hello@elizabethmccravy.com! We are here to help and would love to see you up-level your website with a template!

For all the links mentioned in this episode, check out the show notes at http://elizabethmccravy.com/95

See other EM Shop customer sites: https://elizabethmccravy.com/showcase

Visit Stephanie’s website at http://stephaniekase.com/

Visit Elizabeth’s website at http://elizabethmccravy.com/

Follow Elizabeth on Instagram at https://www.instagram.com/elizabethmccravy/

Follow Stephanie on Instagram at https://www.instagram.com/stephanielynnkase/

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Site traffic is super important, but what’s equally important (or arguably even more important) is how long people stay on your website. A bunch of quick hits to your site from your Instagram or Google search is awesome, but only awesome if those people hang around long enough to get to know your business, what you sell, and how you can help them. The more time someone spends on your site in a single visit, the more likely they will return later, the more trust you’re building with them, and the more likely that you’ll convert them into clients and customers. So, in this episode, I’m giving you 6 specific ways to get people to hang out on your website longer.

No tricks! Just honest ways to make your website BETTER so that people want to stay around and come back for more. Stay tuned til the end as well because I recap all 6 of these tips in question form to help you decide which of these to tackle on your website right now!

P.S. If you’re listening to this LIVE… my biggest sale of the year is just around the corner. ;) Get on the mailing list by taking the Website Personality Quiz here: https://elizabethmccravy.com/style — You’ll be the first to know about the amazing sale and bonuses!

Links Mentioned in This Episode:

Take the website personality quiz: https://elizabethmccravy.com/style
Shop my Showit website templates: https://elizabethmccravy.com/shop
Listen to my recent interview on Rick Mulready’s podcast: https://podcasts.apple.com/us/podcast/how-she-did-it-5-figures-per-month-on-evergreen-very/id955326572?i=1000497177820
Connect on Instagram: https://www.instagram.com/elizabethmccravy/

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I’ve learned a lot from hiring in my business this year - from contractors to team members, all of it! It all starts with the job application! So today, I’m sharing 4 of the questions that have been most important to me when hiring. These are the ones that I found myself caring the most about the answers for when reviewing applicants. And, they totally might not be what you think. These aren’t the whole “What’s your greatest weakness?” type of questions. These are totally more off the wall than that!

Whether you’re hiring your first team member or 10th, doesn’t matter… these questions will help you with assessing if someone is right for the job or not. And, if you’re still a 100% solopreneur and not thinking about a team yet, I’d still encourage you to tune in here because thinking about this stuff will help you prepare for when that time for you does come.

If you liked this episode and want to hear MORE hiring tips, let me know over on Instagram @elizabethmccravy. Tell me your biggest takeaways from this episode and any team building questions you want to hear answered.

Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/
Visit Elizabeth’s website: http://elizabethmccravy.com/

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There is a big growth opportunity happening on Instagram right now via REELS. Love them or hate them, Instagram is pushing reels on the platform, and it’s worth checking out. Regardless of your following now, you have an opportunity to be SEEN and found by your dream clients through this fun video content! Today I’m interviewing Stephanie Kase to chat #AllThingsReels.

There are about a thousand things I could have interviewed Stephanie about, and fun fact, you’ll actually hear her AGAIN in a few weeks! But, she’s the perfect gal to chat about Reels with because she’s seen huge results from Reels in her own business. Over the past 2 months, she’s grown by over 2,500 followers on Instagram, and she attributes that growth to her reels! Not only that, but she’s had reels get thousands upon thousands of views, many go viral, and one recent reel with over 200,000 views.

As a “newbie” to Reels, I ask Stephanie some important questions! You’ll hear us talk about:

Content ideas for Reels
What to do if “dancing and pointing” is not your style
A workaround if you don’t have the coveted “music feature” on Instagram
How to create a cool cover for your Reels
How to batch your Reels in advance and save tons of time
How long Stephanie takes to make her Reels
Tips for creating viral Reels
Tips to engage your viewers immediately!

And so much more!

Plus, if you’re listening LIVE, Stephanie and I are doing a giveaway together on Instagram this week! Head to https://www.instagram.com/elizabethmccravy/ to get the details & enter!

For all the links mentioned in this episode, check out the show notes at http://elizabethmccravy.com/91

Visit Stephanie’s website at http://stephaniekase.com/

Visit Elizabeth’s website at http://elizabethmccravy.com/

Follow Elizabeth on Instagram at https://www.instagram.com/elizabethmccravy/

Follow Stephanie on Instagram at https://www.instagram.com/stephanielynnkase/

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Well, I have a treat for you all today! I’m chatting with my wonderful husband, Adam McCravy, to answer some fun questions that you guys sent in (and some we came up with ourselves)!

We talk about so much in this episode, but here are a few highlights:

Hear the story of how we met and started dating
Adam shares TONS of quirks/facts about me that you wouldn’t know from listening to this podcast (Seriously, I laugh and get embarrassed! He caught me off guard with these, haha!)
We talk about how to work out together as a couple
We share some very funny childhood stories
We share who does what around the house
We share what careers we would do if not what we do now
Adam shares about what he’s doing for work right now
and so much more!

I hope you enjoy this fun, casual “get to know us” chat and meeting my husband, Adam!

Links mentioned in this episode:

Adam was on episode #9 of this podcast previously. We talk about personal finances, money and marriage! Scroll back to tune into that one!
We mention my “week in the life” episode that is super fun! Scroll back to episode #84 to tune in
Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/ (If you have other ideas you’d like to hear us share about, let me know!)
Visit Elizabeth’s website: http://elizabethmccravy.com/

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I’m chatting today with Kate Rosenow from Work Well with Kate. Kate helps business owners streamline their work to be more profitable & less busy, and I have to tell you, I am obsessed with this interview you’re about to hear! Kate and I are like 2 peas in a pod, as we both are pretty “systems-obsessed” people. Kate is walking you through 4 ways to streamline and simplify your business. As the CEO, you need to focus on the work that only you can do. I always love the phrase “what got you here won’t get you there”, and that’s so true when it comes to scaling a business. You can’t do everything yourself forever.

You’ll hear Kate share her journey of growing her first business, Mavenly & Co., to a very successful business. All the while, she was working 12+ hour days, neglecting her health and relationships, and ultimately ended up in the hospital from burnout and stress. She learned so much from that experience and took that knowledge into her next business and learned how to run a business that didn’t burn her out.

We talk alot about time management, and I ask Kate to tell me what’s on her calendar today and for the week! Hearing her talk about planning her time, setting boundaries, and the obstacles that come up was so interesting. I loved hearing her perspective on time-blocking.

Kate also shares some strategies for how she’s able to work just 4 hour days AND have a 6-figure/year business. You’ll love her thoughts on this. I hope this conversation inspires you and motivates you to create meaningful systems in your business!

Get the full show notes and all the links mentioned in this episode at http://elizabethmccravy.com/88

Connect with Elizabeth on Instagram at https://www.instagram.com/elizabethmccravy/

Connect with Kate on Instagram at https://www.instagram.com/workwellwithkate/

Shop Elizabeth’s website templates: http://elizabethmccravy.com/shop

Visit Kate on her website: https://workwellwithkate.com/

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If you have wondered “How can I accept money in my business, BUT avoid processing fees?” This blog post and podcast are for you! I’m diving into the question of payment processors. Which payment processor should I use? Is there one that won’t give me transaction fees? Can’t I just use Venmo or Stripe instead? This is kinda a soapbox of mine, and if you’ve been listening to the podcast for a while you’ve heard me talk about this in other episodes.

I think it’s such an important topic and one that I WISH someone would have told me when I was a new business owner. You see… I made this mistake, and have some stories to tell from it! And, I want you to learn from my early business owner mistakes!

Here is the question we are tackling today: “Does anyone have a good recommendation to get around not paying fees for receiving money? I know it's the cost of doing business and is more convenient for clients, but I hate the fees! Thanks!”

Wondering my answer? Tune in! And, please share this episode with the fellow business owners in your life who need to hear this advice. So many new business owners are on this struggle bus, and this short episode is here to help you out!

Get all the links and resources mentioned in this episode in the blog post at elizabethmccravy.com/88

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Instagram Stories can be intimidating — especially when it’s new to you. You might be worried about what people are thinking and wondering if you’re doing it “right”. Showing up well on Instagram Stories is incredibly important in your business — even more now than ever. Instagram is pushing video content (with newer features like Reels and IGTV), and your Instagram Stories are a part of that. In fact, 80% of all daily active Instagram users are watching Stories just as often as they’re checking their feed. This is a great opportunity to connect with your audience.

Whether you use stories right now and want some tips or if you’re brand new to Instagram, this episode will help you get clarity on how to show up for your audience better on Instagram. Today we are talking about things like how many stories you should be posting at once, how to do face to camera stories well, how to keep people engaged and watching, a bunch of random tips, and so much more! Ready to talk about all things Instagram stories?! Then turn up the volume and tune in now!

Links Mentioned in This Episode:

Instagram Story Statistics: https://adespresso.com/blog/instagram-statistics/
Hang out with Elizabeth on Instagram: https://instagram.com/elizabethmccravy/
Get the full (original) blog post for this episode: http://elizabethmccravy.com/40
Head to Elizabeth’s website: http://elizabethmccravy.com/

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There are so many numbers you’ll pay attention to when looking at your money from your business. Today I want to talk about 2 numbers specifically that not enough people pay attention to! I know I didn’t for way too long, and I want you to learn from my mistake here.

Nope, we’re not talking about revenue and profits. This is something completely different! I hope my sharing openly about what’s working for me helps YOU as well! A fast disclaimer on this episode: I am not a bookkeeper, accountant or financial advisor. I’m a website designer! I’m sharing what is working for me in my online business. The advice I’m sharing here is specific to online service-based businesses, and I realize that not all types of businesses need to watch the same numbers.

What you’ll learn in this episode:

The 2 numbers you need to pay attention to, but might be ignoring right now
What scaling my business and paying myself through scaling has looked like over the years
Why I hate “marketing math” - what it is, problems with it, and how you don’t need big revenue numbers to make a great living
Thoughts on paying attention to your money, even as a “non-math person”
Plus, 2 “life updates” in the beginning of this episode. Super fun!

Links mentioned in this episode:

Get on the waitlist for my upcoming course for designers: https://elizabethmccravy.com/waitlist
Claire Pell’s Get Paid Podcast (episode #122): https://clairepells.com/122/
Shop Elizabeth’s EM Shop website templates: https://elizabethmccravy.com/shop/
Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/
Visualization podcast episode - scroll back to episode #73 of this show!

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Want to know what makes an offer actually SELL? Today Candice Coppola is breaking down how she increased her launch revenue by 1885.28%, making $41,688 in 14-days. Yep, that growth is almost a 2000% increase while selling the same thing as before. But, to see that shift, Candice made changes to the way she marketed the offer and her mindset around selling.

Candice gets really REAL about what shifts she made to see this growth. I appreciate her extreme openness, and I think you will as well! Whether you’re just dreaming of launching something for the first time or you’re on your tenth launch, Candice’s advice will help you see results.

We also talk about Candice’s journey building up her wedding planning business to a multiple six-figure company, and then selling it in 2019. If you’ve ever wondered HOW you create a business that’s “sell-able”, Candice speaks to that here. After selling her business, she transitioned into coaching and mentoring wedding professionals full-time, and that’s where this offer we’re talking about today comes into play!

Let me tell you a little bit about Candice: She’s the former owner of an event planning company, twice published author, podcast host, and an amazing mentor to business owners worldwide. She’s been a mentor to wedding pros for over 8 years, mostly while she was growing her renowned wedding planning & design company. Since selling her business in 2019, she’s specialized in helping wedding professionals grow their business with purpose. She’s on a mission to help women discover their gifts, build businesses around their talents, and live each day on purpose.

Get the full show notes with all links mentioned at http://elizabethmccravy.com/85

Shop Elizabeth’s website templates: http://elizabethmccravy.com/shop

Connect with Elizabeth on Instagram at https://www.instagram.com/elizabethmccravy/

Connect with Candice on Instagram at https://www.instagram.com/candice.coppola/

Visit Candice’s gorgeous website: https://candicecoppola.com/

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Welcome to a week behind the scenes episode of the Breakthrough Brand Podcast! This is a long one (wowee!), but it’s gonna be really fun and entertaining. Hopefully, this is a nice break from the super educational and “note-taking” time of content I typically am sharing. We all need something more chill every now and then, right? If you’re a tad nosy like me, then you’ll love hearing what my life actually looks like. I believe that so much of what makes our businesses successful is in what we do in those little moments that no one actually sees (or typically talks about). So, I’m talking about it! I did an episode like this way back in the day on episode 7 of this podcast, and so much has changed since then. So, it’s time for a refreshed version of this!

This week I’m taking you with me every day. I’m checking in every morning before work and after work hours to tell you what’s happened. You’ll hear me talk about podcast interviews, team meetings, working on client’s website design projects, baking bread randomly for fun, hanging out with friends, how I plan my week, the workouts I do, the courses and content I consume to grow my business, books I’m reading, what my morning routine is like, and so much more.

To get links to all the amazing things mentioned in this episode head to https://elizabethmccravy.com/84

To connect with Elizabeth on Instagram head to https://www.instagram.com/elizabethmccravy/

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This episode is a hodgepodge of so many topics with one of my favorite photographers, Vanessa Hicks! Her work is beautiful, and she’s someone I love following and learning from online. As the title suggests, we talk about a lot of things in this episode — it was hard for us to pick just ONE thing to focus on!

We talk first about her story starting her photography business, with no prior experience and with a lifestyle that required her family to move a lot. (You’ll hear why in the episode!) If you’re like me, then you might think wedding photography does NOT seem like the career choice when you can’t stay in any one location for more than a few years. The thought of moving after building up a reputation and clientele in an area is a nightmare for most photographers. But, Vanessa has made it work, and she shares about rebuilding her business in a new market in San Diego after recently moving from Hawaii.

We talk about blogging and SEO! (Which I am a HUGE SEO fan, as you know. So this was especially fun for me.) She drops so many wonderful SEO strategies that you can get started on today. And, if you think SEO isn’t important for your business, what she shares will seriously make you reconsider that. We tell you exactly how you can figure out what keywords to blog about, how to know how your competitors are doing in the SEO game, and lots of blogging strategies.

We also talk about protecting your mental health as a creative entrepreneur, especially during this crazy year 2020 has been. I hope that Vanessa’s advice on this will speak right to your heart like it did to mine!

I feel like I could talk to Vanessa for hours, and funny thing… we actually did talk for an additional 50 minutes after we stopped recording for you guys. She’s just great! So, turn up the volume and enjoy this vulnerable and strategic conversation with Vanessa Hicks.

Get the full show notes and all the links mentioned in this episode at http://elizabethmccravy.com/83

Connect with Elizabeth on Instagram at https://www.instagram.com/elizabethmccravy/

Connect with Vanessa on Instagram at https://www.instagram.com/vanessahicksphotography/

Shop Elizabeth’s website templates: http://elizabethmccravy.com/shop

Visit Vanessa on her website: https://vanessahicksphotography.com/

(P.S. Vanessa and I are hosting a GIVEAWAY over on Instagram to celebrate this episode release. You can enter to win a private coaching session with Vanessa and a "Link in Bio" template from me! Head over to @elizabethmccravy on IG to get entry details!)

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I’m really excited about this episode of various productivity hacks for you! As the title says, I’m all about working smarter, not harder. That doesn’t mean that intentional work isn’t important, but instead that we should make the absolute most of our time spent working. Interesting thing: I rarely work more than 40-45 hours in a week for my business, but have been able to build a multiple six-figure a year business on that time. It’s not about the hours you put in, but about how productive those hours are.

In this episode, I’m sharing 7 little hacks that help me be more productive — from what I listen to in the workday to managing my calendar! My challenge for you is to pick 2 of these things and implement them into your life this week. Even with just 2, I think you’ll see huge improvements. Now turn up the volume and get pumped for some time-saving hacks!

Links Mentioned in This Episode:

Binaural Beats Audio on YouTube: https://youtu.be/pJ5FD9_Orbg

Episode #46 of this podcast for my best calendar tips — just scroll back to find it!

Episode #76 of this podcast for my best inbox management tips — just scroll back to find it!

Connect with me on Instagram and tell me what you’ll be implementing: https://www.instagram.com/elizabethmccravy/

Come hang out on my website: http://elizabethmccravy.com/

Get the full show notes for this episode: http://elizabethmccravy.com/82

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So you got a website template or maybe you’re thinking about getting a template, but you want things done ASAP. I’m talking about a 5 day set up then launched! It IS possible, and I’ve had many customers over the years get their sites done in a DAY and even more in a week or a few weeks. In today’s episode, I’m sharing tips for how to customize and launch your website template faster. Whether you have a template from me or someone else, whether it’s a Showit template or a Squarespace template — doesn’t matter, these tips will help you out!

Your website can’t go to work for your business unless it’s live for the world to see. So, let’s get it live and up asap! Turn the volume up for my top 8 time-saving hacks to get your site up fast!

Get the full show notes for this episode at http://elizabethmccravy.com/81

Watch a tour of the Showit Blueprint Course mentioned in this episode: https://elizabethmccravy.com/course-video

Shop the EM Shop Showit Website Templates: https://elizabethmccravy.com/shop/

See a showcase of what our amazing customers do with their sites: https://elizabethmccravy.com/showcase

As always, thank you for listening! And if you found this episode helpful, I’d love for you to leave a rating and/or review and share it with a friend who this could help!

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Want to attract and book more ideal clients? Ready to have more leads turn into paying clients? These 5 secrets will teach you how. A little while ago, I hosted a live webinar with one of my favorite software companies, Dubsado, as part of their summer sale. It was really fun, I got to hang out live with tons of other designers and small business owners and teach some big strategies for marketing! This webinar was such a hit that I asked Dubsado if I could share it on the podcast. They happily said yes. So, in this episode, you’ll hear the audio from that webinar plus a fabulous Q&A at the end where some really great questions were asked!

I’d recommend downloading the slides to get the full experience here and to help you implement what I’m teaching. To download the slides as a PDF, go to https://elizabethmccravy.com/dubsado-slides. If you’re not a designer, but instead another type of service business, there is still so much to gain here. When I did the live webinar, I had some bookkeepers, copywriters, photographers, and coaches watching and they loved it too. So, just apply what I say to your business type.

To get the slides (for a visual of everything I share), see them here: https://elizabethmccravy.com/dubsado-slides

If you want to watch the webinar instead of just listening, you can watch the replay here: http://elizabethmccravy.com/dubsado-webinar

To get 30% off your Dubsado subscription + a free trial, sign up here: http://elizabethmccravy.com/dubsado

Visit Elizabeth’s website: http://elizabethmccravy.com/

Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/

________________

Timestamps:

Secret #1 - 9:15

Secret #2 - 13:24

Secret #3 - 20:50

Secret #4 - 26:35

Secret #5 - 32:09

Question #1 When should I send a potential client to my scheduler to book a call? 41:00

Question #2 Should I ask for a potential client’s budget on my contact form? 42:03

Question #3 Can you offer a call option to potential clients if you list a starting price on your services page? 43:23

Question #4 Do you have to incentivize clients to fill out your survey? 44:48

Question #5 Do you set up a “Coming Soon” page for custom website clients while you are working on their new website? 45:26

Question #6 What do you do when your clients launch or promote their products until later? 46:51

Question #7 How do you handle promotion for high profile clients? 49:14

Question #8 What to do for clients who are interested in multiple options on your contact form? 52:02

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I hate emailing. There I said it! The “inbox management hustle” is one of my least favorite business things, but creating SYSTEMS around emailing has certainly helped me enjoy it more. Emailing is such a vital part of running a business. It’s how we communicate with customers, potential customers, and so much more. But, spending ALL DAY in your inbox is not “vital” and is actually a total waste of time.

In this episode, I’m giving you 7 strategies for how to systematize your inbox right now — whether you get 15 emails a day or 200. Starting NOW on creating an organized inbox will be a key to scaling your business long term. Some of these strategies you may already do, while others might feel totally new. Listen through all of them, and then I challenge you to take 3 of them that resonate with you the most and implement them this week!

Links Mentioned:

Get the full show notes and all links mentioned: https://elizabethmccravy.com/79
Connect with me on Instagram: https://www.instagram.com/elizabethmccravy/
Get a trial + 30% off of your Dubsado subscription: https://elizabethmccravy.com/dubsado

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If I told you right now “Hey, you should do a live on social media this week, show your face on stories, or make a video about your service!”, does that scare you? If you’re like most online entrepreneurs it does! Video can be intimidating, but it doesn’t have to be. Video is a key way to connect more with your audience and make a bigger impact in your business. It just takes some learning and practice! That’s where my guest today comes in!

Friends, meet Patricia Kelikani. She is an Emmy award-winning filmmaker and video coach who shows entrepreneurs how to make more money in their business with video. So, if you’re ready to learn how to film yourself like a pro and create magnetic video content, turn up the volume and tune in!

Get the full show notes and all links mentioned for this episode at http://elizabethmccravy.com/78

Connect with Elizabeth on Instagram at https://www.instagram.com/elizabethmccravy/

Connect with Patricia on Instagram at https://www.instagram.com/patriciakelikani

See Patricia’s website at https://lucrativevideos.com/

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The secret is finally OUT. I’m creating a program for designers on how to create and run a booked out design business. I’m SO excited to share this program with you! So, I was on a walk a few days ago thinking and brainstorming this course, and had the bright idea to take YOU ALL along for the journey with me. So throughout this process, I will do episodes updating you on where things are at. Ever thought about making a course or digital offer in your business? Thinking you might want to GET this course when I release it? Either way, this episode will have some lessons and learnings for you!

My hope is that these episodes will be inspiring, entertaining to listen to, and full of little tidbits throughout that will help you grow your business.

Here’s a bit of what we’re covering today:

Building “bridges” in your business and why you should nail one offer before adding the next
Business dream journals - what and why you should have one
Why I’m making this course and why NOW
Some of the nitty-gritty details of what will be included
The struggles I’ve had so far in the creation process and what I’m learning
Pre-selling, beta testers, or straight up launching? — I’m sharing what I’ll be doing here!
A fun thing I’m doing right now to talk 1:1 with potential customers
Figuring out prices, names, and so much more!

If you’re like “Hey! This course sounds amazing. Count me IN!”, then head over to https://elizabethmccravy.com/waitlist. You’ll be able to get on a waitlist for the program and/or take a survey for me to give your own input for what you want in this course. I am making this course FOR YOU, so I want your input on what you want to learn!

Get on the waitlist: https://elizabethmccravy.com/waitlist

Shop website templates: https://elizabethmccravy.com/shop

Connect on Instagram: https://www.instagram.com/elizabethmccravy/

Looking for help with discovery calls? Download the free Designer's Guide To Mastering Discovery Calls here: https://elizabethmccravy.com/discovery-call-guide-for-designers

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It’s time we talk about our business finances! Today’s guest is Dondrea Owens! She is the owner of The Creative’s CFO. As a certified public accountant, she specializes in helping small business owners know their numbers, so that they can grow their profit, up-level their life, and keep more money while doing it.

This content is specialized to YOU. This isn’t some advice for restaurant business owners or manufacturing businesses. Nope — she’s sharing common mistakes that creatives make — designers, photographers, artists, wedding industry pros, copywriters, and even coaches. You’ll walk away from this episode with a better understanding of your business finances and the confidence to make smarter money decisions going forward.

She’s sharing 7 common money mistakes that creative women make in their businesses, and some of these mistakes you might be making RIGHT NOW. I certainly resonated with a few of these as being mistakes I’ve made in my business early on. We’re also giving you key ways to correct the mistake going forward.

An invitation for you: If you’re listening to this LIVE, then I’ll be doing a live webinar today (Tuesday, July 28th) with Dubsado. I’m sharing 5 Secrets for Using Dubsado to Attract and Book More Ideal Design Clients. If you’re a graphic designer, this is for you! And, Dubsado is having their BIG SUMMER SALE on July 27th - July 31st. To get an additional 30% off during their already amazing sale, use the code “ELIZABETH30” to save.

To watch the webinar (or the replay) visit: https://elizabethmccravy.com/dubsado-webinar

To learn more about Dubsado and get a direct link to sign up via my code: https://elizabethmccravy.com/dubsado

To get the full show notes and links mentioned for this episode, head to https://elizabethmccravy.com/76

Connect with Elizabeth on Instagram at https://www.instagram.com/elizabethmccravy/

Connect with Dondrea on Instagram at https://www.instagram.com/thecreativescfo/

[This month, we’re doing a weekly business book giveaway! To enter just leave a review on Apple Podcasts. (Seriously that’s it.) And, if you’re already reviewed, share about the podcast to your Instagram stories! We are randomly selecting one winner each week of July! Leave a rating and review to enter!]

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I’m answering your questions today, and we’re covering everything from budgeting in your business to online haters, exercising, indecision, and so much more. These are questions listeners sent in from a survey and on social media. You might even hear your name on here! ;)

Here’s a sampling of the questions you’ll hear me answer on this episode:

How do you budget best when your income is inconsistent?
Do you ever get hateful messages online? How do you handle them?
How do you market yourself well if you’re introverted, especially on Instagram stories?
Is your husband an entrepreneur too?? What does he do for work?

… and a bunch more!

I get really real on this one, and I hope what I’m sharing helps encourage you to grow your business boldly! If you want to hear the previous “Ask Me Anything” episode, scroll back to episode #41!

For shownotes head to http://elizabethmccravy.com/75

Connect with me on Instagram at https://www.instagram.com/elizabethmccravy

Shop website templates: https://elizabethmccravy.com/shop/

This month, we’re doing a weekly business book giveaway! To enter just leave a review on Apple Podcasts. (Seriously that’s it.) And, if you’re already reviewed, share about the podcast to your Instagram stories! We are randomly selecting one winner each week of July!

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Today we’re talking about copywriting, but not just any ole copy — copy that is personality-packed, entertaining, and ultimately makes the sale. I’m chatting with my friend and copywriting expert, Brittany McBean about 8 specific tactics you can use to improve your copywriting. These tips apply to your whole website, your sales pages, and even your email marketing. You guys know I LOVE copywriting, I love helping you create more sales through your words, your designs, and everything in between, and this episode has so many tactical ways to do EXACTLY THAT.

What You’ll Learn:

How to include sensory details in your copywriting
The best way to talk about yourself in your copywriting
How to use market research to get a jumpstart on your copy
How to use the 5 emotions to invoke deep feelings in the reader
What reading level you should be writing at and how to double-check yourself
How to create your very own “copy vault”

… and so much more!

Our lovely guest today, Brittany McBean, is a conversion copywriter and marketing strategist who helps online educators and creatives stand out with crystal clear messaging and a laser-focused strategy—writing the words that get you seen by the right people so you can make a maximum impact and income.

To get the full show notes and links mentioned for this episode, head to https://elizabethmccravy.com/74

Connect with Elizabeth on Instagram at https://www.instagram.com/elizabethmccravy/

Connect with Brittany on Instagram at https://www.instagram.com/brittanylmcbean/

This month, we’re doing a weekly business book giveaway! To enter just leave a review on Apple Podcasts. (Seriously that’s it.) And, if you’re already reviewed, share about the podcast to your Instagram stories! We are randomly selecting one winner each week of July! Leave a rating and review to enter!

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My goal for this episode is that it will inspire you to believe in yourself, see what’s possible for your business, and give you some practical tools to create the business of your dreams. We’re talking about visualization, mindset, goal setting, future self, and so much more!

What You’ll Learn in This Episode:

3 reasons why visualization is key to creating your desired business
5 ways I use visualization and mindset to create success
Real-life visualization and mindset examples that you can take and make your own
My absolute favorite journal prompt
How to figure out what your crazy dream for your business is

Before I get into the topic, you’ll hear me struggle through talking about how my wonderful dad just recently passed away. I stumble through everything I say on the audio, as you can imagine the grieving process is weird and this is the first episode I’m recording since his passing away. I just wanted to note that this won’t be the last time I talk about this, but I wanted this to be the first thing I recorded since stepping back into the office because this topic is something my dad suggested I do an episode about. When I was interviewed on James Wedmore’s Podcast (episode #368), I talk about visualization and how it’s played a role in my business. My dad listened to that interview not once, but twice, and encouraged me to do a full episode on that piece of the conversation. I am missing my dad SO much as I type this, but I also feel a peace knowing that he is with the Lord in heaven. I appreciate your prayers and loving messages during this time. I’ve read every single one. Please keep praying for us during this strange time, and even though I felt a bit “off” as I recorded this, I hope you get something beautiful from the content in this episode!

Links Mentioned:

Get the full show notes and all links mentioned: https://elizabethmccravy.com/73
Get the journal prompts download: http://elizabethmccravy.com/23download
Listen to my interview on James Wedmore’s podcast: http://mindyourbusinesspodcast.com/podcast/368
Connect with me on Instagram: https://www.instagram.com/elizabethmccravy/

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Do your potential clients know what life looks like AFTER they say yes to working with you? In your business, you might have a plan to combat buyer’s remorse or ensure a great client experience, but, are you doing anything to combat the reluctance someone might have to purchase? This episode was inspired by a conversation I had with my husband Adam that got my brain spinning with ways that you guys can increase certainty and speed up the sales process with your clients and customers.

In this episode, we’re talking about 5 ways to increase certainty in your customer’s minds around your offer. If you often have customers who are interested in your service or product, but they just can’t bring themselves to finally buy, they might need MORE proof of what’s on the other side. I believe that the tactics I’m sharing here will help speed up the customer journey, and, ultimately lead you to way more YESES!

These tactics could LITERALLY change your business for the better, and these are some of my favorite tips I’ve shared on this podcast yet. Get out your notebook, you’ll want to take notes for this one!

Links Mentioned In This Episode:

Get the full show notes for this episode: http://elizabethmccravy.com/72
Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/
Shop website templates: https://elizabethmccravy.com/shop
Tune into episodes 19, 20, and 22 for tips on testimonials (all episodes are numbered in your podcast app)

Have you left a review yet? Reviews help more entrepreneurs like yourself discover the podcast. (And, it’s how you show your LOVE for the show!) I read every single review and so appreciate hearing from you! Leave a rating and/or review here: https://elizabethmccravy.com/itunes (Scroll to the bottom where you’ll see other reviewers, click “Write a Review”, write your reviewing and rating, then hit send!)

Thank you for supporting the show!

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When someone fills out your contact form, you’re liking not the only person in your industry that they contacted. We often contact 5, 10, maybe even 15 people about the service needed. So, how do you stand out among the crowd once someone has said “I’m interested!” to you and a ton of other people?

I’m sharing ONE easy way to stay top of mind with a potential client in this episode. This easy touch point can take you from getting constantly ghosted by potential clients to QUICKLY turning them into REAL clients.

Get the full show notes for this episode and links mentioned here: http://elizabethmccravy.com/70

Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/

Visit the main website: http://elizabethmccravy.com/

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Today we’ve got a podcast about podcasting. How meta! Maybe you listen to this show, and sometimes think “Hey! I’d like to start a podcast too!”. Or, maybe you have your own podcast, YouTube channel, or another type of content yourself. If you’ve ever been curious about what it’s like behind the scenes of one of my episodes, then this episode is for you. I’m giving you an inside look into the recording process from the starting ideas to the saved and exported file.

Even if you have no desire to start a podcast, I want to encourage you to tune into this episode because much of what I’m sharing applies to ALL forms of content creation from podcasts to blog posts and in between.

PLUS! A NEW TEMPLATE JUST DROPPED!

Yesterday I released 2 new website templates to my shop! And, guess what? One of them is made for podcasters! I’ve found having webpages and a blog dedicated to this show extremely valuable. You asked, I listened, and now you can have a podcast website like mine! In the new Podcast Kit template, you’ll find a podcast landing page, media kit, guest information, and more! This is a website that you can use solo or add to your already existing Showit website. There are a couple of variations so that you can get exactly what you need.

Plus, the new Jena Template matches this podcast template, so you can actually purchase both together and get a giant 17-page template with all the podcasting pages and all the normal website pages I typically offer in a template. It’s the BIGGEST template I’ve offered yet.

Shop the Podcast Kit Template: https://elizabethmccravy.com/podcast-kits

Shop the Jena Template: https://elizabethmccravy.com/jena

Shop all templates: https://elizabethmccravy.com/shop

Get Elizabeth’s podcasting gear on Amazon here: https://www.amazon.com/shop/elizabethmccravy?listId=32S26O4659RBF&ref=idea_share_inf

To get all links mentioned in this episode, head over to elizabethmccravy.com/70

To connect with Elizabeth on Instagram visit https://www.instagram.com/elizabethmccravy/

Want to see my podcast landing page? Head to elizabethmccravy.com/podcast!

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Pinterest impressions and repins are great and all, but is it really worth the time and energy if no one is clicking over to your website and taking action? Today Vanessa Kynes is teaching us how to leverage our Pinterest traffic to actually get people to book our services or buy our products once they land on our website. And don’t worry, if getting Pinterest traffic to start with feels like a challenge, we talk plenty about Pinterest strategies to get you started!

It’s typically easy to understand why we should use something like Instagram or Facebook in our businesses, but many businesses are still ignoring Pinterest. Would you believe me if I told you that in the last 30 days, Pinterest accounted for 72% of all my “social” traffic to my website? Yep, I got more traffic from Pinterest than I do from Facebook or Instagram. And, people who come to my website from Pinterest are buying, are filling out the contact form, and are booking me. It’s time you made Pinterest work for you, too! Vanessa is going to get you started on the how.

Here are some questions you’ll get answered from this interview:

How can I turn my Pinterest traffic into paying clients?
What keywords are right for my industry? How do I discover my keywords?
Should I use hashtags on Pinterest?
What makes for a powerful pin image?
How do you the pin description and title differ from the image?
How do I optimize my Pinterest bio and profile?
How are Pinterest and Google Search connected and mutually beneficial?
What Pinterest analytics should I pay attention to?
… and so much more!

Get a $15 credit towards your Tailwind subscription: https://elizabethmccravy.com/tailwind

To get all of the links mentioned in this episode head to this blog post: https://elizabethmccravy.com/69

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Your website’s navigation allows users to browse between pages on your website. But, what happens when your navigation is confusing or overwhelming? Uhhhh… people LEAVE and they don’t get to see your amazing offers.

I want you to have effective navigation on your website, and I’m teaching you how to in this episode. I’m sharing do’s and don’ts, best practices, and the psychology behind the user experience stuff that makes this so important.

If this sounds boring to you, I get it. But, it’s important! Seriously… this stuff could make or break your website’s user experience. You don’t need to hire a designer to spruce things up. I’m showing you how to have an effective menu all on your own.

Links mentioned in this episode:

Shop website templates and see examples of this in action: http://elizabethmccravy.com/shop
Visit Elizabeth’s website: http://elizabethmccravy.com/
Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/

To get the full show notes visit http://elizabethmccravy.com/68

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In this case study episode, I’m chatting with Kaylan Thompson. You’ve heard Kaylan in a past episode already (episode #51) where she teaches us how to hire your first team member. Now, she’s back and we’re talking about what it’s like to be an EM Shop customer! Kaylan uses the Nicole template from my shop for her gorgeous website. She’s had a lot of success in her business, and we’re talking here about how her website has played a role in that.

Highlights from this episode:

How Kaylan got her website template live in under 5 days (with no prior Showit experience!)
Kaylan’s tips for customizing your template quickly and with ease
How to make your own brand from your website template (yep, without hiring a designer!)
Kaylan’s advice for using your website template as a guide for writing your website copy
Using tools like Canva to create graphics to match your brand
How Kaylan’s sales page “did the work” of making the sale and allowed her to not have to sell on sales calls
How Kaylan’s new website helped her stop stressing out about booking clients

Shop website templates at https://elizabethmccravy.com/shop

See Kaylan’s website template in action at https://joytolead.com

See even more website templates in action at https://elizabethmccravy.com/showcase

See the full show notes for this episode here: https://elizabethmccravy.com/67

Wondering how Showit compares to Squarespace, Wix, or WordPress? Check out episode 31, 32, and 33 of this podcast!

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Want to create shareable content? Content that compels people to comment, save, and engage? What works on Instagram is forever changing! So, what’s working now in 2020? That’s what we’re discussing in today’s episode.

If we think back to the early days of Instagram, we were all sharing super filtered iPhone photos with no captions. (Hello Valencia filter!) Stories, IGTV, and advertisements weren’t a thing, and the whole interface looked different. Instagram is an ever-evolving app, and as we all know what worked when it started in 2012 doesn’t work now. And, I’d even say things that created engagement in 2018 and 2019, won’t anymore.

In this short episode, you’ll learn 4 types of images that will stop the scroll and create engagement with your audience! If you’re stuck on what to share, consider this your guide!

Get the show notes for this episode at http://elizabethmccravy.com/66

Engage with Elizabeth on Instagram at https://www.instagram.com/elizabethmccravy/

Want more Instagram-related podcast episodes? Be sure to listen to these past episodes next!

Episode 40: How to Create Your Best Instagram Stories EVER
Episode 14: How to Use Instagram to Grow Your Business When You Have Fewer Than 1,000 Followers
Episode 43: How to Get Your Audience to Actually Engage with You on Instagram

(Just scroll back in your podcast feed to find them and tune in!)

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What if I told you that your thoughts and beliefs are actually what’s holding you back in many areas of your business? See, what you think determines how you feel and then how you show up in your business every day.

Today I’m chatting with Becky Hoschek. She’s a life coach for ambitious women doing all the things: marriage, motherhood, business and more. And, she’s helping us identify where our beliefs are keeping our businesses stuck. When we can identify these beliefs and consciously choose new thoughts, we can create the business we’re dreaming about.

Tune in to hear what these 5 beliefs are AND alternative thoughts you can try on instead!

We mention a lot of links in this episode, and we’ve put all of them on the blog here: https://elizabethmccravy.com/65

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It’s launch recap time! I just had a launch in my business of 2 new website templates, and these were a completely NEW type of product for me. Which means, who knows how it’s going to go, right? Spoiler alert: It was my biggest launch yet in every way. And, it was extremely far-reaching. We sold templates to women in 9 different countries and in over half of the states in the U.S. Amazing! And yes, it happened during the COVID-19 global pandemic, which I am so grateful to have had a successful product-release during.

I’m taking you behind the scenes of what it was like launching new products, what went well, and what didn’t go so great. This episode is full of great takeaways you can use in your own launches and in your business in general. I’m getting super specific and tactical as usual! So, let’s dive into recapping my biggest launch yet!!

Links mentioned in this episode:

Shop all website templates: https://elizabethmccravy.com/shop
See the new website templates that I’m recapping launching: https://elizabethmccravy.com/shop
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy/

Get the show notes for this episode at elizabethmccravy.com/64

Have you left a review yet? Reviews help more entrepreneurs like yourself discover the podcast. (And, it’s how you show your LOVE for the show!) I read every single review and so appreciate hearing from you! Leave a rating and/or review here: https://elizabethmccravy.com/itunes (Scroll to the bottom where you’ll see other reviewers, click “Write a Review”, write your reviewing and rating, then hit send!)

Thank you for supporting the show!

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Ready to boost your visibility online? Public Relations isn’t just for massive companies. It’s for small businesses like you and me, too. Today, Courtney Love Gavin is teaching us how to use PR to grow our visibility in as little as 10 minutes per day. These strategies are rock solid.

We also dive into things like pitching yourself for podcasts, SEO, press kits, website design, and so much more. It’s a rock solid interview, and I’m also going to be using these strategies she’s teaching alongside all of you!

What You’ll Learn:

How to align your business goals with your PR strategy and why not all PR is “equal” in your business
How to find out who influences your audience and how to start engaging them
How “stranger danger!” applies to your PR strategy
How to know what stories you can share will make an impact from a PR perspective
How PR and a solid SEO strategy go hand in hand and my example of this in my business
How your website plays a HUGE role in your PR strategy

Who’s Courtney? Here’s a little bit about our guest today! Courtney Love Gavin is an award-winning PR professional. She worked in the corporate PR world for 17 years before launching her creative business and transitioning to working with female entrepreneurs. Courtney is the creator of Who’s That Housewife?! — a game for Real Housewives and Bravo fans. Today, Courtney teaches her clients how to rapidly create visibility that builds trusted, sustainable brands. Her PR expertise has been praised by Forbes, Fast Company, BuzzFeed & People. And, she has worked with big brands like Nordstrom, Adobe, Dream Works, Netflix, Google, and HP. to name a few! Courtney lives in Santa Monica, CA with her rescue dog Chandler Bing!

Get the show notes and any links mentioned in today’s episode here: https://elizabethmccravy.com/63

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Ready to have a stellar way to welcome your audience to your mailing list? Your email welcome sequence is a couple of emails that come after someone signs up for something to get on your mailing list.

Instead of just giving them the freebie, and then waiting to email them again until you do your weekly or monthly (or however often) regular emails, I recommend sending them a couple of emails “onboarding” them into your community.

In my business, I send 2 emails over a 2 day period. The emails come after they sign up for anything on my website. So, everyone is getting these introductory emails!

In this short episode, I’m sharing 4 must-haves for your welcome sequence. There are a lot of different things you can put here depending on your industry, but these are 4 things that your online business should DEFINITELY include regardless of your specific niche!

To join my email list and get my welcome sequence sent straight to you, sign up for any freebie here: https://elizabethmccravy.com/tools

If you’re thinking “Elizabeth, pick the freebie for me!”, here’s my pick: https://elizabethmccravy.com/headline

Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy/

Have you left a review yet? Reviews help more entrepreneurs like yourself discover the podcast. I read every single review and so appreciate hearing from you! Leave a rating and/or review here: https://elizabethmccravy.com/itunes (Scroll to the bottom where you’ll see other reviewers, click “Write a Review”, write your reviewing and rating, then hit send!)

Thank you for supporting the show!

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Today I’m playing you a clip from the Compelling Copy Blueprint Course, which comes with the new Sales Funnel Kit templates! You’ll learn a bit about the most important piece of your sales page — the “above the fold” area (which is what people see before they scroll). We’re talking images, headlines, and call to action buttons!

Shop the Sales Funnel Kits NOW at elizabethmccravy.com/funnel!

And, I’ve got a freebie for you. Go to elizabethmccravy.com/headline for some sales copy headline templates to get you started towards sales page success!

Get all the details mentioned in this episode and a full description of this offer here: elizabethmccravy.com/sales-funnel-templates-for-showit

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My official 4 year business anniversary just passed. 4 YEARS — It feels both longer than that and shorter than that. When I realized this anniversary was coming up, I knew I wanted to record an episode reflecting on big things I’ve learned that YOU can learn from too. I’m just sharing 3 things, and I haven’t talked about any of them on this podcast before. (Yay for totally new content!) But seriously, I speak from the heart more than ever on this one, and I hope that it resonates with you.

Tune in to hear 3 pieces of advice I have for you. These are things I’ve learned over these last 4 years building a six-figure (in profits) a year website design business (with lots of transitions in between). Plus, you’ll get to hear an audio clip from an event I spoke at in 2018! I hope the content in this episode will encourage you in your business!

Get the show notes for this episode at https://elizabethmccravy.com/60

Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy/

Have you left a review yet? Reviews help more entrepreneurs like yourself discover the podcast. I read every single review and so appreciate hearing from you! Leave a rating and/or review here: https://elizabethmccravy.com/itunes (Scroll to the bottom where you’ll see other reviewers, click “Write a Review”, write your reviewing and rating, then hit send!)

Thank you for supporting the show!

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It’s time for a bonus episode! This episode was inspired by something I’ve been doing in my own business this past week that WORKS. I’m showing you 5 ways to boost your email subscribers using the power of Search Engine Optimization. And, (the best part) you don’t have to write new blog posts or new email content to do it! Plus, this is work you can do from your sofa in your pajamas if you want! It’s easy changes with a huge outcome. This is what I’ve been doing in my own business right now, and you can do it too.

If you’re listening to this episode live, then coronavirus probably has you stuck at home, and you might be thinking about ways you can enhance your business for the online space. If so, then this episode is for you, and don’t worry, if you’re sick of content about the virus, I won’t be talking about coronavirus here! We are focused on getting you email list growth.

Links mentioned in this episode:

FREEBIE: How to Create the Perfect Opt-In Incentive to Grow Your Email List: https://elizabethmccravy.com/5download

Episode 23: Morning Journal Prompts to Start Your Day with Intention: https://elizabethmccravy.com/5download

EM Shop Showit Website Templates & Showit Blueprint Course: https://elizabethmccravy.com/shop

Get all the links and resources mentioned in this episode in the blog post at elizabethmccravy.com/59

Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy/

Visit the main website: http://elizabethmccravy.com

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On last week’s episode, we talked about copywriting for your sales pages. Today we are talking about the DESIGN! I believe the design and copy work together to sell your course, membership, or coaching program. You need both to be strategic in order to convert. And, really I believe you need a design that lets the copywriting do the talking.

I’m covering some common design mistakes I see on sales pages that you need to avoid at ALL COSTS because these mistakes could be costing you serious money! These are easy fixes when you pay attention to the design with more focus and a conversion-oriented approach.

And remember the Sales Funnel Kit templates are coming soon! These babies launch into the online world on April 7th, 2020! What are they you ask? These are sales page designs that also come with other essential website pages you’ll need to sell your course. I’m talking about a webinar page, a tripwire page, a welcome page, lead magnet pages, and more! With your purchase, you’ll also get access to a new course that goes with these templates, the Compelling Copy Blueprint. This will guide you as you writing copy for the sales page. Stay tuned for this launch! If you have questions, please email us at hello@elizabethmccravy.com! We are happy to help!

Sign up for our freebies here: https://elizabethmccravy.com/tools

Shop website templates: https://elizabethmccravy.com/shop

Get the High-Converting Headlines Guide: https://elizabethmccravy.com/headline

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Today on the podcast, we are talking sales pages! Particularly sales page copywriting. So often I see people create their course or membership site, and they are so excited and ready to sell it. But, then they have the big steps in the way — writing and designing their sales page. Unfortunately, it can be easy for people to just glaze over this step in the process. The course is awesome, so it’ll sell great, right? The truth is that the money’s in the marketing. If your sales page stinks, people won’t buy.

In this episode, I’m sharing 3 essential elements that I believe will make your sales page a success. Of course, there are more pieces to a sales page than these, but these are vital. And, they might totally not be what you’re expecting!

And, guess what? There is a new type of template in town starting April 7th, 2020.

Sales Funnel Kit Templates are coming to EM Shop! If you’re wondering what the heck that is, don’t worry I explain it in the episode and I totally made up the phrase myself. These are beautiful, conversion-oriented sales pages PLUS the other website pages you need to sell your stuff online. And, a training course on writing sales copy. So, the design help and the copywriting help = a successful course launch. I am so excited to be offering this! As a gal who loves sales funnels, the online education industry, and copywriting, it’s such a fun creation for me. And, I can’t wait for you to get your hands on it starting April 7th!

Links mentioned in this episode:

Get the High-Converting Headlines Guide: https://elizabethmccravy.com/headline
Shop all website templates: https://elizabethmccravy.com/shop
Opt-in to any of these freebies to be added to our mailing list: https://elizabethmccravy.com/tools

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In this episode, we are answering the question, “Do I really need a website for my business?”. Short answer, YES! You might be thinking that a website is not that important for your type of business. Or maybe you know it can be beneficial but it isn’t at the top of your priority list. I get it. But I’m telling you, even if you are crushing sales or booking clients on other platforms like Etsy, Instagram, Facebook or Creative Market, this little slice of the internet is the home for your business that can take you to the next level.

I realize that I might sound biased because I am a website designer, but spoiler alert: I'm less biased than you might think! Tune in as we walk through 5 reasons why you can't afford to NOT have a website. Plus, I'm answering some common questions like "What should I do if I can’t afford a website?" "When is the right time to get a website?" "What should go on my website when my business is new?" Wherever you are in the life of your business, this information is for you!

What you will learn:

– What is the difference between using a website and social media account

– Why 3rd party platforms are not a long term solution

– How having a website gives you credibility in a client’s eyes

– How to become a searchable brand using SEO

– Why speaking to your ideal client is important

– Which pages you should start your website with

Get the full show notes for this episode at https://elizabethmccravy.com/56

Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy/

Check out EM Shop Showit website templates at https://elizabethmccravy.com/shop

Have you left a review yet? Leave a rating and/or review here: https://elizabethmccravy.com/itunes

Thank you for supporting the show!

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Welcome to PART TWO of the “difficult client” conversation. Today I’m talking all about how to prevent difficult client situations from ever happening to begin with. Are you running into the same client problems on repeat? Maybe you’re wondering if there are warning signs you missed? Confused about what to put in your contract? Do you even have a contract? If you are looking for a great experience for you and your clients, these 10 tips will be a game-changer for your business.

You can use some of these tips before you ever book with a client, and you should! In this episode, I’m sharing some specific steps for you to take to help you set up a process that leaves everyone happy! I want you as the business owner to be just as happy with the experience as the client. Working with clients is tough and not everyone can be pleased. But, these tips have made a huge difference for me in my business and it shows when my clients compliment this process!

What you will learn:

– How to spot the red flags of a challenging client

– Who should lead a project, you or the client

– When to communicate boundaries and expectations

– How to avoid an overcomplicated client experience

– Why contracts are key and what should be included

– When it is okay ignore pieces of your contract

– How to recognize what your client needs from you

– What to do if every client is a “bad client”

And so much more! If you missed PART ONE, How to Deal with a Difficult or Angry Client where we talk about what to do if you are in the middle of a challenging situation, go check it out!

Get the full show notes for this episode at https://elizabethmccravy.com/55

Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy/

Have you left a review yet? Leave a rating and/or review here: https://elizabethmccravy.com/itunes

Thank you for supporting the show!

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Today we are talking about a sensitive topic — difficult clients! What do you do when you’re dealing with a difficult client right now? Maybe they are angry? Maybe you are angry? And, you’re just defeated. If you’re struggling with the next steps and how to find a resolution, this episode is for you. I have been there, and in this episode, I’m going to teach you 10 specific (and practical) tips on how to deal with a difficult client situation.

If you’ve come here feeling defeated and ready to throw in the towel, then I want to tell you first EVERYTHING will be ok. You’ve got this. This isn’t the end of the world, and I’m here to help you through it! Maybe your situation is a really dramatic situation with lawsuits, refunds, and angry text messages. Or, maybe it’s more tamed, like the client being unsatisfied and frustrating you. There are many levels to a “difficult experience”, but no matter where you are you can manage this. And, this episode is full of advice to help you do just that.

What You’ll Learn:

The first step towards resolution when things are heated or painful with a client
How you can lead your client right now and set boundaries for your working relationship
3 steps for conflict resolution and making things right
Why you need to avoid confrontationally emailing and texting at all costs
How to know when a refund is necessary
How to make sure you learn from this experience and apply what you’ve learned to future projects
A journaling exercise to work through any anger and pain
How having grace changes everything

And, stay tuned next week for PART TWO of this difficult client situation series! Next week, we’ll be chatting about how to prevent difficult client situations.

Get the full show notes for this episode at https://elizabethmccravy.com/54

Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy/

Have you left a review yet? Leave a rating and/or review here: https://elizabethmccravy.com/itunes

Thank you for supporting the show!

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On today’s episode, I have a very special guest, my sweet friend, Keleigh Lauermann! Keleigh is a creative gal from New Hampshire and is the owner of Anchor Design Co. She loves strategy about as much as I do, so we always have fun chatting business! Her business helps Mary Kay beauty consultants run sustainable, profitable businesses.

In this episode, Keleigh is teaching us all about how to take the amazing content you are already creating and repurposing it to get more out of your hard work and to reach more people. We are talking through why repurposing your “juicy” content is important, tips on exactly how to do this, and even walking through specific examples. Seriously, I learned so much from Keleigh in this episode, and I know you will too!

What you’ll learn:

Why you should repurpose your “juicy” content
What it means to repurpose content
5 great tips for learning how to repurpose content
A full example of over 15 ways to repurpose topic
Plus, we talk about how you can build a team that helps you do this!

Links Mentioned in This Episode:

Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy
Connect with Elizabeth on her website: http://elizabethmccravy.com
Connect with Keleigh on Instagram: https://www.instagram.com/keleighlauermann/
Connect with Keleigh on her website: http://anchordesignco.com
Keleigh’s Workbook Freebie https://anchordesignco.com/elizabeth

Get the full show notes and links mentioned in this episode https://elizabethmccravy.com/53

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Have you ever promoted companies as an affiliate? If so, chances are you’ve been in the position of wanting to send the link to someone, but obviously, you don’t remember the long link the company gave you. Right?

This short episode is going to teach you some tips to start sharing your affiliate links with more ease and strategy. Not sure what affiliate marketing is all about? We talk about that briefly too!

I love affiliate marketing, and my business brings in thousands a month in affiliate income. And, in 2019, we brought in multiple five-figures in affiliate income. (And yes, all without the “swipe up” feature on Instagram!) In this episode, I’m sharing one, very specific tip to help you get more out of your affiliate promotions too.

These tips are going to make promoting affiliates:

Easier for YOU to do

- Easier for the person you’re sharing the link with

Better for the company you’re promoting

This episode has major time-savers in it, and I can’t wait for you to listen in!

To see affiliates I love to work with, head to https://elizabethmccravy.com/tools

Get the full show notes from this episode at https://elizabethmccravy.com/52

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Thinking about hiring your first team member, but not sure where to start? Today’s episode is for YOU. I’m chatting with leadership and hiring coach, Kaylan Thompson about how to prepare for and make your first hire. We talk about fears around hiring, how to not micromanage your team, who to hire first in your business, great interview questions and so much more!

Episode Highlights:

What to do when finances are the reason you can’t hire quite yet
How to build a team that you don’t have to micromanage
How do you know when it’s the “right time” to hire
How to prepare your business for future hiring in advance
Important job application questions to ask
Important interview questions to ask

Maybe you think this episode isn’t for you because you don’t want to hire yet. I totally get it! Even if you’re not ready to hire yet, you can still start now in preparing your business for that future expansion and growth. We talk about exactly how in this episode, and I share an example of how I prepared to hire before actually doing the hiring.

P.S. Guess where I’ll be this week?! Listen to the intro to this episode to hear updates about the trip to Cabo I’ll be on with Showit this week! Follow along with me on Instagram for behind the scenes of our trip!

Get the full show notes and all links mentioned in this episode at https://elizabethmccravy.com/51

Visit Kaylan’s website at https://joytolead.com

Shop website templates at https://elizabethmccravy.com/shop

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We are talking about naming your business! I’m walking you through specific mistakes to avoid when naming your business. Whether you have an established business name already or you’re a new business owner trying to figure out what to call yourself, this episode has something for you! If you already have your business name figured out, these same steps apply to naming your course, podcast, membership site, or really ANYTHING in your business that needs a name! And, you can listen to these 8 mistakes to make sure your current name isn’t making any of them.

Your brand name is just as important as your branding itself. But, most people don’t seek out a professional brand designer or business strategist on this step in the process. Typically as a designer, someone is coming to me with their name or just buying a template with their name already picked out. But, your NAME is so important. It’s worth naming with intention. I have named my business three times (which sounds ridiculous, I know. I’ll explain more in this episode), and I’ve helped many other entrepreneurs hone in on their perfect brand name — both as clients and through my “Name your Business” workbook. In this episode, I’m going to help YOU name your business or program in the same way and avoid all the common pitfalls along the way.

Get the Name Your Business workbook here: http://elizabethmccravy.com/name
Get the full show notes here: http://elizabethmccravy.com/50

Be sure to enter our 50th episode giveaway over on Instagram this week! You’ll be entered to win a 1:1 coaching session with me! Directions are over on Instagram: https://www.instagram.com/p/B73l9kZhRUe/

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You’re in for a treat with Callie Ammons on this episode! Callie is an enneagram life coach for women, podcaster, writer, and speaker. Callie uses the enneagram to help her clients understand their God-given gifts and step into the abundant life that was carved out for them. Callie loves Jesus and is seriously just a LIGHT to learn from. She is wise beyond her years and has so much to teach us in this podcast.

On this episode, we are focusing on self-care based on your Enneagram type and specifically self-care for ambitious women! We discuss setting boundaries, how to avoid burnout, knowing your why, and how to simply live with intention.

What You’ll Walk Away With:

Practical self-care ideas for your specific enneagram type
How you can avoid burnout as a business owner
How to set boundaries around time-consuming activities like social media
Advice for fellow life coaches on building your coaching business
Straight up JOY and motivation to get going today

Links Mentioned in This Episode:

Get the full show notes and links mentioned in this episode: http://elizabethmccravy.com/49
Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/
Connect with Elizabeth on her website: http://elizabethmccravy.com/
Connect with Callie on her website: https://www.callieammons.com/
Connect with Callie on Instagram: https://www.instagram.com/callieammons/
Listen to Callie’s Podcast “Living Enneagram”: https://podcasts.apple.com/qa/podcast/living-enneagram/id1441883861

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Tips, tricks, and strategies to create your most effective and strategic contact page ever.

Today we are talking specifically about the contact page on your website. If that sounds boring, hear me out that this might actually be one of the most important pages on your website. For service-based businesses, this page is what stands between someone learning about your services and starting the booking process — that definitely matters.

Creating a more strategic contact page doesn’t require redesigning your website or any crazy design skills. Little changes will go a long way.

In this episode, we focus on:

How the contact page serves a different purpose depending on your business type
The 2 MUST-HAVES for the contact page
How many questions (and what questions) should be on your contact form
What questions you need to stop asking immediately and instead save for later
How to set up a contact form
What else goes on this page — including the must-haves + some extra fun ideas
Why what happens after the contact page matters significantly too

Stay tuned for more episodes covering specific pages of your website!

Links Mentioned in this episode:

Showit website templates: https://elizabethmccravy.com/shop
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy/
Try Dubsado: https://elizabethmccravy.com/dubsado (Use code “ELIZABETH30” for 30% off!
Full blog post for this episode: https://elizabethmccravy.com/48

Have you left a review yet? Leave a rating and/or review here: https://elizabethmccravy.com/itunes

Thank you for supporting the show!

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You may be reading that title and thinking “What the heck is Elizabeth talking about this week! Worst possible way?! What?!” Yep, you heard it right… say what you do in your business in the worst possible way.

I saw this in a private Facebook group I’m apart of months ago. It was supposed to just be a funny comment thread. But, as I read through the many comments I realized how valuable this exercise is for getting clarity on what you do and learning to talk about your business in a way that works.

Most business owners talk too lightly and infrequently about what problems they solve for their customers. But, this matters. If people don’t understand what problem you will solve for them, then they will not understand why they should pay you. So, start saying what problem you solve, and to actually answer that, you might need to think in the terms of humor, bluntness and a little sass too. I’m teaching you now on today’s short and sweet episode!

Links mentioned in this episode:

Go comment your answer on this Instagram post: https://www.instagram.com/p/B7Be5DRhT0W/
Get the full show notes: https://elizabethmccravy.com/47
Tune into episode 26 for more on communicating what problem you solve: https://elizabethmccravy.com/26
Head to the main website: https://elizabethmccravy.com/

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An entire week on a calendar? Yep, you read that title right! I schedule out everything I’m doing in a week, both personal and business, on my calendar, hour by hour for every weekday. And, I’m going to teach you how to do it too.

This has been such a highly requested episode after the many times I’ve showed you guys my calendar on Instagram stories. And you’re like “What the heck is this magic?!” Well, I’m sharing all the magic here! I’m covering how I take a handwritten to-do list and put each item into my calendar every week. This allows me to make decisions in advance, and therefore minimize how many small decisions I have to make in a day.

This process will help you increase productivity in the new year. So, if you’re ready to stop wasting so much time and start actually accomplish your big goals, let’s dive in! This episode has the power to really change things for you, PLUS give you the encouragement you need to really go after your goals.

What You’ll Learn:

How your scheduling looks today versus how it could look for 2020
How I get so much done in so little time working
The exact process for scheduling your week in your calendar
An example from my day where I read you my calendar
How to leave margin for yourself when planning
How to overcome your excuses ahead of time to get what you really want

Links Mentioned in This Episode:

Get the full show notes: http://elizabethmccravy.com/46
Visit Elizabeth’s website: http://elizabethmccravy.com/
Connect with me on Instagram: http://instagram.com/elizabethmccravy
Watch The Life Coach School Masterclass on this topic: https://thelifecoachschool.com/throw-away-your-to-do-list/

(Want to skip the intro and head straight to the step by step? Go to 14:00 minutes on the episode!)

Have you left a review yet? Leave a rating and/or review here: https://elizabethmccravy.com/itunes Thank you for supporting the show!

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I started 2019 with the goal to read the Bible all the way through in 1 year. Before this, I had read a lot of the Bible, but certainly not all of it, and definitely not many books in their entirety. I felt God calling me this goal when I set my 2019 goals, but I knew I didn’t want to approach it with stress and striving. I think it can, unfortunately, be easy for us to set well-meaning goals for our spiritual life, but then turn them into something else entirely — something striving, stressful, and even boring.

So, I approached reading the whole Bible as something I’m going to do, and it’s ok if it takes me longer than a year. And, it will end up taking me longer than a year! Real talk: the episode title feels a little off because I won’t end up finishing the whole Bible this year. But, I’m ok with that, it’s a journey, not a goal to hit.

So, in this episode, I’m sharing about this piece of my 2019. I’m sharing the tools I’ve used for reading the Bible this year - down to what exact Bible I’m using and highlighters I recommend, tips for making your quiet time more consistent, the note-taking style I’ve done this year in my Bible, what I’ve learned, and so much more! If you’re thinking you want to read the Bible through in 2020, or even just start having a consistent quiet time for the first time, this episode is for you!! Although this is a business podcast, we are ditching the business stuff today to focus on the faith life stuff, so this podcast episode is for anyone and everyone!

Links Mentioned in this episode:

- The full show notes on the blog: http://elizabethmccravy.com/45

The Bible and gel highlighters I recommend: https://www.amazon.com/shop/elizabethmccravy?listId=32QLIHX9F11GM

P.S. I'd love to hear what YOU want more of on the podcast! Fill out the end of the year feedback survey here: http://elizabethmccravy.com/survey

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Every year I like to go through the whole year month by month and look at what worked and what didn’t. I also spend some time reflecting on all that happened before I set goals for the new year. This time of reflection feels vital, both to celebrate wins well and also to solve problems and avoid mistakes in the future.

So, I’m taking some of my typical reflecting time and sharing it with you guys on this podcast episode! I get truly vulnerable about what worked and what didn’t in my business this year - the struggles I had, the goals I hit, the goals I didn’t, and what I want to improve on in 2020.

I hope that hearing a recap of my year gives insights into your own business. And, maybe you can learn from my mistakes! So, turn up the volume, this is a super fun episode!

In this episode you’ll hear:

My biggest highlights from the year — both personal and business
2 BIG challenges I faced in my design business with client projects and my solution for 2020
The breakdown of where all of my revenue came from this year and why you should know this for your business
The wins from my month working remotely in Colorado
Why I ended all recurring clients in 2019, and why it was really hard
3 big growing pains I experienced in 2019
How more public speaking this year was both a win and a challenge

Links Mentioned in This Episode:

QuickBooks Simple Start: http://elizabethmccravy.com/quickbooks
PowerSheets Goal Setting Planner: http://elizabethmccravy.com/cultivate
Sara Blakey’s Instagram Post: https://www.instagram.com/p/B5SkRYRAiFf/
Showit website templates: https://elizabethmccravy.com/shop
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy/

Have you left a review yet? Leave a rating and/or review here: https://elizabethmccravy.com/itunes Thank you for supporting the show!

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It’s certainly not a fun feeling to excitedly post some content on Instagram, and just hear crickets from your audience. If you’re asking “How can I get people to actually engage with me?!”, “How can I get them to comment, to write back to what I share?” then this episode is for YOU.

I’m sharing 5 simple ways to improve your engagement on Instagram and some of the mistakes you might be making that are actually hurting your engagement, not helping it. Let’s make Instagram fun for you and get your audience responding to what you have to say!

Episode Highlights:

How to ask questions that people actually want to respond to
3 ways to engage people from the beginning of your post (so they actually expand to read it)
What ice cream has to do with your Instagram account
How to be polarizing to engage the RIGHT people
What analytics to pay attention to in your Instagram account
Why your excuses for not writing people back aren’t helping your business

Plus, listen to the end of the episode for a life update on the fun things going on in the past 2 weeks while I’ve been away at conferences and events!

Get the full show notes for this episode on the blog: http://elizabethmccravy.com/43

Engage with me on Instagram: https://instagram.com/elizabethmccravy

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Today I have my dear friend Jena Viviano on the show to talk about our faith and our businesses.

We’re covering things like — How do we share our faith in our business? Should we at all? How do we truly invite God into our business as Christians? We talk through 5 rhythms you can adopt to help you incorporate your faith and your work beautifully.

Jena is a Wall Streeter turned tech start-up junkie. She’s a talented career coach and entrepreneur who helps mid-to-senior level ambitious professionals land their dream jobs. She’s also a dear friend and past website and branding client of mine! She loves to talk about the topic of Christianity in the workplace — which we are focusing on today.

This is such a beautiful conversation with a sweet friend, and I’m so pumped to have her as my first official guest on the show! (Besides my sweet husband who came on earlier this year!) Sit in on our conversation about faith and work — this is the real stuff that we talk about as friends and we want you to sit in on the conversation! This is an important conversation if you’re a person of faith, and I’m so excited to share it with you!

Links mentioned in this episode:

Jena’s Word at Work Devotional
The Circle Maker by Mark Batterson
Fervent by Priscilla Schier
How to Get a Date Worth Keeping by Dr. Henry Cloud
The 4-Hour Workweek by Tim Ferriss

Click here for the full show notes to get even more from this episode!

Visit Jena’s website here!

Visit Elizabeth's website here!

Fervent: A Woman's Battle Plan to Serious, Specific and Strategic Prayer

The Circle Maker: Praying Circles Around Your Biggest Dreams and Greatest Fears

How To Get A Date Worth Keeping: Be Dating In Six Months Or Your Money Back

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich

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Today you are in for a treat and so am I because these are some fun questions! I’ve collected questions that you guys sent in on Instagram, in emails, and some from an audience survey early this year. So, questions from everywhere! I’ve selected my favorite questions specific to starting a business. I have the question list and very few notes here, and I’m just gonna teach ya in mini-episode style on these topics all around starting a business.

Tune in to hear Elizabeth answer these questions!

How did you know how to price your services when you were first starting out? Did you ever have doubts in what you priced in the beginning?
Do you feel like you learned a lot about what you do when obtaining your degree or since then?
What are the top books you would recommend for new business owners?
What are the first things you should do for your brand when you start a business?
What is the thing that surprised you the most when you started your business?
What is the ONE software you recommend a new business owner investing in if we are only doing one to start off?
How do you get over fear, negative self-talk, and self-doubt?
What one thing helped you most early on in your business?
How do I know what to focus on if I have multiple business ideas?
Favorite office tools? Favorite digital tools? What are you using on a daily basis to run your business?
Do you prefer to work from home or from coffee shops/coworking spaces? It’s tough making the transition from an office job to so much flexibility!

Links Mentioned in This Episode:

Come hang out on Instagram: https://instagram.com/elizabethmccravy/
Shop website templates: https://elizabethmccravy.com/shop
Get 30% off Dubsado: http://elizabethmccravy.com/dubsado
My favorite business books on Amazon: https://www.amazon.com/shop/elizabethmccravy?listId=2J9WDJ18TQ1YM
Home office favorites: https://www.amazon.com/shop/elizabethmccravy?listId=2J9WDJ18TQ1YM

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Instagram Stories can be intimidating — especially when it’s new to you. You might be worried about what people are thinking and wondering if you’re doing it “right”. Showing up well on Instagram Stories is incredibly important in your business. In fact, 80% of all daily active Instagram users are watching Stories just as often as they’re checking their feed. This is a great opportunity to connect with your audience.

Whether you use stories right now and want some tips or if you’re brand new to Instagram, this episode will help you get clarity on how to show up for your audience better on Instagram. Today we are talking about things like how many stories you should be posting at once, how to do face to camera stories well, how to keep people engaged and watching, a bunch of random tips, and so much more!

Ready to talk about all things Instagram stories?! Then turn up the volume and tune in now!

Links Mentioned in This Episode:

Instagram Story Statistics: https://adespresso.com/blog/instagram-statistics/
Hang out with Elizabeth on Instagram: https://instagram.com/elizabethmccravy/
Get the full blog post for this episode: http://elizabethmccravy.com/40

Did you know every episode of the podcast has a full blog post to go with it?! After you tune in, check out the blog post for a simplified version of what you listened to. It makes listening on the go so much easier when you have notes to reference after! Get the post here: http://elizabethmccravy.com/40

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A couple of months ago I deleted 700+ people from my email list. Just straight up a bye, bye, bye. Not because I didn't like them or didn't want them to get my emails — not at all! I deleted them because they were "cold subscribers". They weren't opening my emails or clicking on anything for months.

What kept me not deleting people for so long was the fact that I saw my subscriber number as a vanity metric I wanted to protect. I have a subscriber goal I'm trying to hit this year, and by deleting people, I obviously set the goal back.

But, enough was enough and who wants to send emails to people who don’t want them anyway?! In this episode, I’m sharing the process for removing subscribers from your email list, while making sure they actually want to go first. We also talk about how to re-engage a list you simply haven’t emailed in forever! Get ready to start having a cleaner and more engaged email audience.

Full blog post and extended show notes: https://elizabethmccravy.com/39
Visit the main website: https://elizabethmccravy.com/
Overall Averages for Open and Click Rates: https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/
Interesting Email Marketing Statistics: https://www.oberlo.com/blog/email-marketing-statistics
Recommended Email Marketing Softwares:
- ConvertKit: https://elizabethmccravy.com/convertkit
- FloDesk: https://elizabethmccravy.com/flodesk

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My birthday is next week, and I’ll be turning 27. It’s my golden birthday actually. October 27th turning 27! Birthdays always put me into a super reflective mood. I love to think about the future and reminisce on the past. In this episode, I’ll be sharing a journaling practice I’ve done my past 2 birthdays and will be doing again this year. It’s not super “birthday focused” or anything like that! You really can do this at any time in your life. It’s all about connecting with the future version of yourself. Sound weird? That’s ok! Give it a listen and give me a shot to show you how this can transform the way you think and live!

Links Mentioned in This Episode:

Episode #173 of The Life Coach School Podcast - Future Focused: https://thelifecoachschool.com/podcast/173/
Shop PowerSheets: https://elizabethmccravy.com/cultivate
Episode #23 about Journal Prompts: https://elizabethmccravy.com/23

Be sure to enter the 2020 PowerSheets giveaway over on my Instagram here: https://www.instagram.com/p/B36_d9Rlhwd/?igshid=q26kelib4fnj

One person will win 2020 PowerSheets and a goal setting sticker book! Giveaway ends on 10/27/19. It's easy to enter over on Instagram!

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In this episode, we are getting into some mindset MAGIC! We are talking all about launching and your mindset around the launch process. We are diving into my recent launch and some major takeaways I had that I think will help you in whatever it is you’re launching — whether it’s products, services, a new business, or anything! I’m recording this episode FRESH so all my big takeaways are still totally on my mind. The launch was a huge win! I hit my mid-level goal, which we will get to that goal-setting process in the episode. It was a multiple five-figure launch, and I even had a five-figure day on the first day everything went live.

It was fun, it was exciting, and I had been anticipating the launch week for MONTHS! If you have launched something in your business, you KNOW it can be exhausting, it can be extremely emotional, and there’s a lot more that goes into it than people think. Today I want to just dive into 6 things I learned about launching from either this launch or even my first template launch that all relate to your mindset! Enjoy!

Get the full blog post for this episode: https://elizabethmccravy.com/37

Shop the website template shop: https://elizabethmccravy.com/shop

Come hang out with me on Instagram!: https://instagram.com/elizabethmccravy

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I just had a launch in my business! If you’re a frequent podcast listener and follower, then you know this. ;) It was a multiple five-figure launch with a five-figure day too. It was exciting, exhilarating and exhausting! This launch felt like a total win. But, I have a confession. The first time I launched a product, it was a total flop. I did a lot of things wrong, which led to me hardly selling anything. I think what I learned from this failed launch will help you avoid my mistakes.

And no, the failed launch was NOT my template shop! It was a digital product that you’ve probably never even heard me talk about because it was a super long time ago! I’m going to share what I learned from that failed launch and how I fixed it when I launched my template shop years later.

In this episode, you’ll hear me compare that early product launch with my recent launches to show you mistakes to avoid. I’ll also be sharing my thoughts on turning services into products and how often times people make this leap way too fast! I really hope this episode helps YOU as you prepare for launching a product or as you’re considering turning services to products!

Get the full blog post for this episode: https://elizabethmccravy.com/36

Shop the website template shop: https://elizabethmccravy.com/shop

Come hang out with me on Instagram!: https://instagram.com/elizabethmccravy

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Some of you may know that I have an Etsy shop. No, it’s not where I sell my website templates or anything related. It’s a totally separate thing from my business. It’s my side hustle! Today, I’m diving into 3 big lessons I’ve learned from running this Etsy shop. This is not an episode about running an Etsy shop business, it’s an episode about having a creative outlet in your life. I hope this episode will inspire you to get started creating something fun outside of your day to day work.

And, if you’ve been wondering “What is this Etsy shop Elizabeth talks about sometimes?!” — here’s your answer! I’m diving into what I sell, the story of how I started it, and what this shop has taught me about my main design business. It’s fun, and full of life lessons!

Want to shop my Etsy store? Visit https://elizabethmccravy.com/etsy to check it out!

For the full show notes, visit https://elizabethmccravy.com/35!

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We’re talking about how to know when it’s time for a new website in your business. This is a big question that I get asked often, and it can be hard to tell whether you just have “shiny object syndrome” or if you’ve been neglecting your website without realizing it. Often times it’s time for a total website overhaul, and we are so distracted that we miss it. And, when we miss it (as you’ll soon find in this episode), you’re leaving money on the table. Today, I’m walking you through how to know if it’s time for a website update and some specific questions to ask yourself to help you decide exactly what you need!

Yesterday was the day where the new website templates hit EM Shop! I’m excited beyond words! If you haven’t checked out the templates, I want you to take a peek while you listen to this episode. Visit https://elizabethmccravy.com/shop to explore them!

Links mentioned in this episode:

Shop EM Shop Showit website templates: https://elizabethmccravy.com/shop
Take the website personality test: https://elizabethmccravy.com/style
Want help deciding if an EM Shop template is right for your business? Schedule a 20-minute call with Elizabeth here: https://elizabethmccravy.com/template-inquiry

Get the full blog post for this episode here: https://elizabethmccravy.com/34

Don’t miss out! Launch week is happening until Friday, September 27th! When you buy any template this week, you’ll get 2 amazing bonuses! These bonuses WILL expire after Friday. So, don’t hold off, if you need a new website, now is the time!

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Thinking about using Showit, but currently on WordPress? This episode is for you! I’m sharing in the most basic terms what it’s like to switch from WordPress to Showit and what the main differences are between these two platforms.

I used to design on WordPress before I switched to using Showit. I’ve designed on many platforms, but at one point, WordPress was actually my thing. So, the point is, I know WordPress, and I don’t hate it. We actually use it as the blogging platform for your Showit website (more on that in the episode). But, for most business types, I don’t love WordPress on it’s own. You’ll learn why in this episode!

As you may know, I have a website template shop where I provide Showit website templates. Next week on September 23rd, I’m launching a NEW collection of website templates. So, if you’ve been thinking about a new website, this launch will be the time to buy it! Get on the launch list here: https://elizabethmccravy.com/launch. And, shop the templates here (https://elizabethmccravy.com/shop) when they launch on September 23rd!

Get the full blog post for this episode here: https://elizabethmccravy.com/wordpress

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Interested in switching to Showit but are currently using Wix for your website? You’re in a common situation, and this episode is for you! I’m sharing in the most basic terms what it’s like to switch from Wix to Showit and what the main differences are between these two platforms.

UPDATE TO THIS EPISODE: In this episode, I mention that you can transfer your blog posts from Wix to Showit. That has changed. Wix does not provide Showit with an export file that would allow the Showit team to migrate the blog to their servers. For that reason, Showit only does blog migrations from WordPress and Squarespace at this time. If you want to move blog posts from Wix to Showit, the solution is to do it manually.

As you may know, I design websites on Showit. My website templates are built on Showit as well as my custom sites. I LOVE IT. I went all-in with Showit when I discovered it because it goes above and beyond other platforms. I’ve designed on Squarespace and WordPress in the past, but I have not designed anything on Wix. However, I’ve explored their interface and I’ve had many clients and template buyers switch from Wix to Showit and have heard their stories. This episode is my personal opinion on Wix and how Showit and Wix compare with similarities and differences.

Ready to learn about these two platforms?! Turn up the volume and let’s dive in!

Shop Showit website templates by EM Shop here: https://elizabethmccravy.com/shop

Get the full blog post for this episode here: https://elizabethmccravy.com/wix

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Thinking about using Showit, but currently on Squarespace? This episode is for you! I’m sharing in the most basic terms what it’s like to switch from Squarespace to Showit and what the main differences are between these two platforms. They have a lot of similarities, but they are actually quite different.

I anticipate this episode being the most listened to of the 3 episodes today because this one is the most popular one people are switching from when they buy a template from me or are working with me for a custom website. Squarespace is just really popular! Now, if you’re expecting this episode to be about me bashing Squarespace, IT WON’T BE! I have nothing against Squarespace, and I think it’s a great alternative to Showit. Do I think Showit is better? Yes. Do I think Squarespace is the worst website platform ever? Definitely not! So, ready to learn about these two platforms?! Turn up the volume and let’s dive in!

As you may know, I have a website template shop where I provide Showit website templates. Next week on September 23rd, I’m launching a NEW collection of website templates. So, if you’ve been thinking about a new website, this launch will be the time to buy it! Get on the launch list here: https://elizabethmccravy.com/launch. And, shop the templates here (https://elizabethmccravy.com/shop) when they launch on September 23rd!

Get the full blog post for this episode here: https://elizabethmccravy.com/squarespace

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There is LOTS of advice out there about your website. Some of it is incredible, and some of it is just wrong. Today, I’m sharing 4 common website design tips I’ve heard people say that are straight-up incorrect. Listen in to make sure you’re not making these mistakes so we can keep your online presence in tip-top shape!

If you need a new website, I have exciting news! I’m launching a new collection of website templates this month, and I want you to check them out and shop when they go live. The new templates launch on September 23rd, and you can get on the launch list at elizabethmccravy.com/launch. There will be 4 new templates, and I can’t wait to share them with you! Get on the launch list to get a sneak peek of one of the templates before they go on sale, plus details on all the launch week bonuses!

To get the full blog post that goes with this episode visit: http://elizabethmccravy.com/30

To join the launch list, visit: http://elizabethmccravy.com/launch

Shop the website templates now at http://elizabethmccravy.com/shop

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I’m thankful to have worked with many, many coaches for website design — both in my template shop and for custom design work. If you do any type of coaching, mentorship, courses, or anything educational really, you’ll love this episode! I’m sharing 8 things you need on your website that I’ve learned as a designer for coaches.

I’ve worked with life coaches, career coaches, business coaches, health coaches, nutritionists, counselors, yoga teachers, executive coaches… seriously so many coaches! And, I love it. I love this industry, and it’s work that I believe in. So, for this episode, we’re talking about what works for coaching websites so you can crush it in your industry!

Links to explore:

Get on the launch list for the new templates: https://elizabethmccravy.com/launch
Shop Elizabeth’s Showit website templates: https://elizabethmccravy.com/shop
Get the full show notes for this episode at https://elizabethmccravy.com/29

You guys know, I’m a website designer, and I love creating easy to use Showit5 website templates that are strategically-designed to help you book more clients. That’s my goal, and I love watching everyone in the EM Shop fam do just that! In a couple of weeks, I’m launching a brand new collection of templates to the shop that are PERFECTLY MADE for people just like you — coaches. This launch is going to be huge. I’m packing in some awesome gifts and bonuses for you to go along with your purchase! You don’t want to miss this. To get the details, head to elizabethmccravy.com/launch and sign up to be the first to know when the new templates go live. You can preview some of the bonuses and get exclusive pre-launch info when you sign up! I can’t wait to celebrate launch day with you soon!

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Starting a business can feel daunting and the to-do list can be miles long. But, I’m here to tell you that things of things you have to do to get started might just be less than you’d think. In this episode, we are exploring what actually needs to happen to get your business up and running, plus what can wait a while longer. If you’re in the earlier stages of your business or planning to start a business soon, this episode will give you clarity (and an actual to-do list!) to get rolling!

I’m covering the 9 things you need to start your service-based business in the order that you should do them. This is your actual guide if you’re feeling stuck! Then, I’m covering 4 things people often think they need to get started, but can actually wait. Get ready to feel motivated and prepared to get your business idea off the ground!

Links Mentioned in This Episode:

FREE Business Naming Guide: https://elizabethmccravy.com/name-your-business
Buy Domains with GoDaddy: https://elizabethmccravy.com/godaddy
Get a professional domain-based email with GSuite (20% off first year): https://elizabethmccravy.com/gsuite
Shop the EM Shop Showit Website Templates: https://elizabethmccravy.com/shop
Get all the helpful business registration links I mentioned in the full blog post here: https://elizabethmccravy.com/28

This episode has a full blog post to go with it! Read the post and get all the links mentioned today here: https://elizabethmccravy.com/28

Thank you to Amy Wolterman for sending me this topic as an episode suggestion! If you ever have any topics you’d like to suggest, send me a message on Instagram (@elizabethmccravy) or comment on my latest post with your idea! I’d love to hear it!

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It’s time for some serious marketing strategy! The title of this really sums it up: people don’t buy products and services, they buy results. In this episode, I explain this concept and share how you can start marketing the results you provide right now! This episode is short and tactical.

There is ALWAYS a result tied to your product, no matter what you offer. But, often we don’t focus on the results as much as we should. It’s easier to just talk about the nitty gritty details of what we do. But, that’s not actually what makes people buy.

People are buying for a problem to be solved. They are hoping your product or service will do something for them. Your product or service is just PART of what you’re selling. It’s not the whole thing. The transformation and result, the pain you’re solving are huge parts of your offer too. We often miss this in our marketing. If you don’t tell people what their life will look like if they buy, they will have no motivation to buy. So, tune in now to learn this concept, grasp it for yourself, and then put it to action in your marketing!

Get the full show notes for this episode: https://elizabethmccravy.com/27

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I understand how it feels to be ignored in this noisy world. It’s a challenge to speak in a way that gets the attention of your dream clients. You have this great product or service, but you’re getting beat out by people who are able to communicate about their offer better.

Whether you’re a coach, photographer, realtor, designer, you name it… If you’re asking the question, “How on earth do I stand out?!” then I have a solution for you! It all starts with knowing what the customer wants and what their problem is, then positioning yourself as the person that will solve that problem. In this episode, we go very deep into marketing tactics and the minds of our ideal customers.

Do you know what problem you are solving for customers? Can you sum it up in a couple sentences and in a way that is compelling to them? Often times we really understand our product or service. We know every in and out of what we do. BUT, we don’t fully know what problems we are solving on a deeper level. People don’t want your service, they want their problems solved. They want a transformation.

In this episode, I’m teaching:

How to speak to your customer’s pain points in your marketing
How to discover what pain points you’re solving for customers
What to do if you feel like you aren’t actually “solving a problem”
The 2 things you need to know in order to successfully sell your product/service
How to use empathy and authority in your marketing
What to do if you feel sleazy for actually focusing on your marketing

Remember: A great message is NOT when your ideal client understands you, it’s when your ideal client feels understood BY YOU. Get the full blog post and show notes for this episode here: https://elizabethmccravy.com/26

Download the freebie that goes with this episode here: https://elizabethmccravy.com/26download

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As a new business owner, we often treat our business like a hobby unintentionally. Maybe your business even started as a hobby so treating it like one comes naturally. We desire to be a business owner, but we have bad habits that are keeping us stuck. We say things like “I’m just a freelancer” or “Oh, it’s just a little side hustle.” But, to grow your business, you’ve got to act like a business owner, which means ditching the freelancer/hobbyist ways of working.

As the saying goes, “Treat your business like a business and it’ll PAY you like a business. Treat your business like a hobby and it’ll COST you like a hobby.” In this episode, I’m sharing 5 ways I commonly see people treating their businesses like hobbies. Some are even ways I was guilty of early on in my business — so, I speak from experience!

When you make shifts AWAY from the freelancer attitude, you can start to step into the CEO role in your business, and see massive growth. You can’t run your business like a freelancer and expect results like a CEO.

I hope this episode is the tough love you need to take things to the next level and get a little more serious with the way you manage your business!

Get all the links and resources mentioned in this episode in the blog post at elizabethmccravy.com/25

Connect with elizabeth on Instagram: https://instagram.com/elizabethmccravy/

Visit the main website: http://elizabethmccravy.com

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You guys have been asking for this episode, and now here it is! We’re talking all about how to land your first paying clients in your business, and I’m sharing all the details of where my very first clients originated from. If you’re just starting out, this episode will prepare you to be a lead generating machine! And, if you’ve been in business a while, but are struggling to book clients, then this will be a refresh of new places to look.

We’re getting very practical, as usual, and you’ll learn a lot about lead generation! All of the methods I’m sharing are ways I’ve actually landed clients myself. (Not all of them first clients, but all of them have been lead generators for me at some point.)

Getting your first clients is HARD. When you’re new and you don’t have testimonials, references or a portfolio yet, it makes things tougher. So, get ready to book more clients as you explore these 8 ways to find them! Plus, one BONUS way!

Episode Highlights:

My thoughts on freelancer websites, such as UpWork (and why these sites are so controversial)
Why you feel intimidated as a new business owner telling your friends about it, and how to get past it
How to network for free and meet your potential clients
How to find clients in Facebook groups the RIGHT way
How to use social media to book clients — even with a low following
The best way to be proactive when finding new clients
Why I believe in praying for my clients and future clients
Exactly where all my early clients came from

Get the full show notes for this episode: https://elizabethmccravy.com/24

Follow along on Instagram: http://instagram.com/elizabethmccravy/

Visit the main website: http://elizabethmccravy.com/

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Do you like to journal? Or, maybe you hate it? No matter where you land, I think you’ll enjoy these journaling prompts I’m sharing today. I start out (almost) every day by answering these 10 questions in my journal. Some of them I made up, some I got from mentors in my life, and all of them have been refined over time to be the best possible list of questions.

These are the questions that work for me, and today I’m sharing them with you so you can develop your own fast and easy morning journaling routine! Starting my day with this questions changes my mood and helps me to not let the day happen “to me”, but instead be completely in charge of my day, my emotions, and my schedule.

I try to journal every day as part of my morning routine, but I definitely miss PLENTY of days and am far from perfect at this. When I do start my day with pen to paper using these journal prompts, I feel focused, I calm my anxieties about any stressors in the day, and I feel gratitude.

The questions are short, simple, and easy. Doing this only takes up one page in my tiny journal every morning, but has a huge impact on my emotional health and focus. So, if you’re thinking “10 questions… I don’t have time for 10 questions!!” — you can make this work. I promise! So, tune in now to get the 10 questions that are going to totally transform your day!

Episode Highlights:

A little bit about my morning routine
My favorite question to ask myself that allows me to be really TANGIBLE with my goals
How to practice gratitude first thing in the morning
How to think ahead so that you control your day versus your day happening to you
How to come up with a daily affirmation and why this matters

Get the free download with a printable of these 10 questions here: http://elizabethmccravy.com/23download

Use this freebie to print out the questions and keep them in your journal for the easiest possible use!

Get the show notes for this episode: http://elizabethmccravy.com/23download

Follow along on Instagram: http://instagram.com/elizabethmccravy/

Visit the main website: http://elizabethmccravy.com/

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You shouldn’t just throw your testimonials on your website on a testimonials page and be done with it. No, no, no! There is a strategist way to show your testimonials on your website and marketing. In this episode, we cover the WHERE of using your testimonials — ideas to get the most reach, where to use them, and how to do it really well.

This is our third episode specifically about testimonials. I’ve done 3 episodes on this, because testimonials are crazy important and will be one of your most powerful marketing tools when done right. Do exceptional work, ask clients for feedback, curate the testimonials, and then USE THEM in your marketing!

Episode Highlights:

6 places that you should be displaying your testimonials
The do’s and don’ts of a “testimonial page” on your website and why I used to not like these pages
Which pages of your website should have testimonials
How to blog about your client’s projects to create more content
How testimonials can help with conversions on your checkout page
How to do testimonials on social media in a creative and “behind the scenes” way
Why pull quotes are the queen bee of testimonials
How to keep it interesting by sharing testimonials in a variety of display ways

Links Mentioned in This Episode:

Laurin Seiden’s Project: https://elizabethmccravy.com/laurin-seiden/
Laurin Seiden’s Testimonials Page: http://laurinseiden.com/testimonials
Testimonials Part 1: How to Get Powerful Testimonials for Your Business: https://elizabethmccravy.com/19
Testimonials Part 2: Is it ok to edit my client’s testimonials?: https://elizabethmccravy.com/20
ThriveCart: https://elizabethmccravy.com/thrivecart

Catch the other testimonial episodes:

Testimonials Part 1: How to Get Powerful Testimonials for Your Business: https://elizabethmccravy.com/19
Testimonials Part 2: Is it ok to edit my client’s testimonials?: https://elizabethmccravy.com/20

Visit Elizabeth’s website: http://elizabethmccravy.com

Shop website templates: http://elizabethmccravy.com/shop

Connect on Instagram: https://instagram.com/elizabethmccravy/

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Once your website page loads, people form an opinion of it in .05 seconds. Yep, that’s REALLY short. And, those opinions might be leading viewers to exit your site.

Your website IS your business’ digital home, and for online-based businesses like myself, it is your business’ ONLY home. This matters. So, in this episode I’m diving into why people might not want to stay on your website. We are focusing on the copywriting mistakes you might be making that make people click the exit button.

And, I’m not just telling you the mistakes, I’m offering solutions too! So, let’s explore how we can improve your website copy to keep people engaged.

Episode Highlights:

“If you confuse, you’ll lose.” - why clarity matters on your website
Questions to ask so that you can make it clear what problems you solve
How to craft a brand statement
Examples of a brand statement before and after
How most people are reading your website
Why less is more when it comes to the words on your website
The information you MUST HAVE on your website as a local business
How missing “key information” hurts your website’s usability

Get the links mentioned in this episode by heading to the show notes here: https://elizabethmccravy.com/21

Shownotes: https://elizabethmccravy.com/21

Main Website: https://elizabethmccravy.com/

Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

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If you’ve ever wondered “How much is too much editing?” when it comes to your testimonials, then this is your episode! This is such a strange topic because there’s no official guide book to this sort of thing anywhere. It’s very much uncharted territory.

In this episode we explore questions like: What if the review has a typo? What if the grammar just doesn’t make sense? Can I change up the wording a little bit?

It can feel really confusing figuring out where to draw the line when you use testimonials from past clients, I get it. This episode will guide you to clarity.

I dive into 8 common changes people might want to make to a testimonial, and I tell you if it’s ok to change or totally not ok.

Episode Highlights:

Answering the big question of “Can I do a little editing to my client’s testimonials?”
What’s totally NOT ethical when it comes to getting testimonials from clients
What to do when your client misspells something or uses bad grammar in their testimonial
When the testimonial doesn’t make sense as written, how to fix it
What’s the deal with reordering sentences or cutting things out of a testimonial, is that ok?
When you want to change “she” to your own name for a pull quote
How to ask permission to make changes so that you’re always in the clear

Links Mentioned in this Episode:

Listen to last week’s episode about testimonials: https://elizabethmccravy.com/19
Get the show notes: https://elizabethmccravy.com/20
See testimonials on Elizabeth’s website as examples: https://elizabethmccravy.com/
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

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I would argue that testimonials are one of the most POWERFUL marketing tools for your business. We live in a world that runs on reviews, and positive feedback from someone else (even if we don’t personally know them) can make a HUGE difference in whether or not we buy something. And, let’s be real, your past customers aren’t going to just send you a testimonial just because. They’ve got their own life and stuff going on! So, you’ve got to ask them and ASK THEM WELL.

In this episode, I’m teaching you exactly how I ask my clients for testimonials. We dive into what to say, how to say it, and some dos and don’ts along the way. I’ve been asking for testimonials this way for about 2 years now, and it totally works!

So, if you’re ready to have raving reviews for your business, this episode is FOR YOU. Get excited to have some clear strategies to implement today!

Episode Highlights:

3 reasons why testimonials are game changer for your business
Why you should never just email your past client “asking for a testimonial”
How to create an easy system to ask for feedback
Exact questions you should be asking your past clients in order to get answers you’ll actually want to share
REAL reviews from some of my clients as examples of how powerful reviews can be when you do good work and ask good questions
The most important question style you should be asking
How to get clients to put the review on other spots like Facebook, Wedding Wire, Google, etc.
How to ask for construction criticism and actually utilize it for your own good
Why getting permission to use a review matters

Stay tuned next week for even more content on testimonials!

Links Mentioned in Episode:

Get 30% off + a free trial of Dubsado with the code “ELIZABETH30”
See reviews on my website
Get the full show notes
Come hang out on Instagram!

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Are you ready to work smarter not harder and give your clients an exceptional and consistent experience? Then, oh boy, do I have the tools and tips for you!

In this episode, I’m sharing 5 ways I automate and systematize my graphic design business, and exactly how you can do it too.

This episode is brought to you by my friends at Dubsado. You guys have probably heard me talk about Dubsado like a thousand times on social media, my blog, and already plenty on this podcast. I talk about it so much because IT WORKS. The 1:1 design work side of my business is run on Dubsado. Wondering what Dubsado is? It’s a CRM meaning “customer relationship management” system and they help you run your business with less running.

I use Dubsado to do things like automate emails to my clients and potential clients, send contracts and invoices, create proposals, send questionnaires, manage my project calendar and SO MUCH MORE. I am so grateful that a friend introduced me to Dubsado years ago because it changed the way I run my business and allowed me to SCALE in a way I wouldn’t have been able to otherwise.

I want you to try out Dubsado and see for yourself. So, we’ve got a special offer for you! Head to elizabethmccravy.com/dubsado or use the code ELIZABETH30 at checkout to get 30% off your first month or year of Dubsado. You’ll also receive a free trial where you can try out Dubsado with up to 3 projects for absolutely FREE. You’ve got nothing to lose! Click here to try it out for yourself!

Episode Highlights:

How automation and systems help you create a BETTER experience for your clients
The exact system and automation I use for when a new client reaches out to me
How automated emails will set you apart from the crowd
How to be quick and effective when sending over details after a potential client call
How rocky my lead follow up process was before Dubsado (#embarrassing)
How I automate payment reminders to clients so I can focus on doing the work and not collecting the money
How email templates will help you write something really well ONCE and then reuse the best of the best responses
What you need to do to start making email templates for your business today
Feedback from my actual clients on how systems make for a better client experience
Details on how to save big on Dubsado and try it out for free

Links Mentioned in This Episode:

Get 30% off Dubsado + a free trial with the code “ELIZABETH30”
See the contact form on my website as an example
Get my FREE Brand Strategy Workbook
Check out Notion for free
Get the blog post for this episode
Elizabeth’s website
Follow Elizabeth on Instagram

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We are talking about a fun topic — business mistakes. Woohoo! This episode is definitely NOT a highlight reel, and I’m actually getting quite vulnerable sharing some of the not so fun stuff. I’m sharing 4 lessons I learned my first year as an entrepreneur.

Instead of just showing you the wins in my business, I want to show you the mistakes. I haven’t been in business that long, and I’ve already learned so much from those mistakes I made in my first year. I want to share my mistakes with you so that you can learn from my mistakes AND know that you’re not alone if you’ve made some of the same ones. 4 lessons I learned my first year as an entrepreneur. Here are some mistakes to avoid, so you can survive your first year as a small business owner.

While I do call these things “mistakes”, it’s a different feeling than the regretful type of mistake. I’m super happy that my business has unfolded the way it has. But, things would have gone a lot smoother if I had realized some key things sooner. I believe that there are opportunities inside of every failure. If you let yourself learn from your mistakes without holding resentment and without beating yourself up, you can find those "secret opportunities" that lead to big-time growth! I hope you can learn from these mistakes too!

Here are big mistakes to avoid, so you can survive your first year as a small business owner!

Episode Highlights:

4 big mistakes I made my first year of business and what I wish I would’ve done instead
The big mistake I made when naming my business the first time around
The thing I used to hide and blend in early on
How my first product launch was a complete failure
How my scarcity mindset affected my faith and relationships
Two bad client experiences I had and why they were really my fault

Links Mentioned in the Episode:

Get the show notes for this episode!
Get my FREE business naming guide!
The blog post about my big name change
Elizabeth’s website
Follow Elizabeth on Instagram

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We’re following up on last week’s episode and diving into YOUR questions about branding photo shoots. We’re talking about nerves in front of the camera, how to add more personality to your images, when and where to share them and so much more. Ready to get incredible images for your business? This episode is for YOU!

These are all questions you sent in on Instagram or email, and I’m so excited to get to answer them, and even give you guys some shout outs!

Episode Highlights:

7 ways to be more confidence in front of the camera
The importance of choosing a location you’ll be comfortable in
The 3 types of images many people regret not getting
The must-have photo types for your social media and website
How to find a photographer that will help you plan everything
How many photos of yourself should you be sharing on Instagram
How to get the most mileage out of a single photo shoot
What to do if you can’t afford a photographer right now
Answering the question of if you need personal branding in the corporate world
How to decide what to wear when you don’t have brand colors yet
How to add personality to your images so they aren’t so boring

Links Mentioned in Episode:

Get the show notes and blog post for this episode
See examples of photoshoot images
Visit Elizabeth’s website
Follow along with Elizabeth on Instagram
Leave a review for the show on iTunes!

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Today we are talking all about PHOTOSHOOTS! Some of you might be thinking “Ugh, I hate having my photo taken and therefore, would like to skip this episode.” And some of you might be thinking “Bring it on!! I’m so sick of using so many stock photos for my business.” Wherever you fall, get excited because this episode shares exactly how to prepare for a brand photoshoot.

If you feel frustrated or overwhelmed when picking photos to use in your business, I’ve been there! I’ve been the person who has zero good headshots and a website FULL of free stock photos with nothing original to share on Instagram. Personal branding photoshoots have really transformed the way I’m able to market my business.

In this episode, I give you my blueprint for planning your photoshoot. We cover how to pick your photographer, creating a shot list, picking props, choosing the location, and figuring out what to wear.

Get ready to feel camera-confident (and online business confident) because you’re going to have photos that represent YOU!

Episode Highlights:

The style of photography to look for when deciding who to work with
The number of photoshoots I’ve had for my business (it’s way less than you would think!)
How to decide exactly what images you need to get before stepping into your photoshoot
How I support my 1:1 clients during their branding photoshoots
Examples of props to make your photoshoot interesting and unique to your business
Key things to look for in a photoshoot location
What to AVOID wearing for your photoshoot so that you’ll look and feel your very best
How to totally transform an outfit without a wardrobe change

Links Mentioned in Episode:

Get the show notes for this episode
See examples of photoshoot images in the show notes!
Visit Elizabeth’s website
Get my FREE No Fuss Instagram Planning Guide
Follow along with Elizabeth on Instagram

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Instagram strategy is different at every follower level. What works for someone with 100,000 followers won’t necessarily work the same for someone with 1,000 followers. In this episode, I’m sharing Instagram strategy for the business owners who are NEWER to the follower game — with less than 1,000 followers, specifically. If that’s not you, no worries! You’ll still be able to glean a lot from this episode all about Instagram strategy!

I’m talking specifically about how to do things that will lead to book clients and make sales on Instagram, not just gain a following for the heck of it. I want you to have a following that CONVERTS. And by converts, I mean not just a pretty number, but people that are actually buying from you. I don't have a ton of IG followers, but Instagram still a huge lead generator for my business. With solid strategy, you can book clients on IG at any follower level. I’m going to teach you how!

Links Mentioned in Episode:

Get my FREE No Fuss Instagram Planning Guide
Try out Planoly to plan your Instagram content
Follow along with Elizabeth on Instagram
Get the show notes for this episode
Visit Elizabeth’s website

Episode Highlights:

What to do when you feel “stupid” because no one is watching your stories or responding to anything you share
How to create the perfect call to action for your posts
Super solid Instagram story tips to help you create better content
A super incredible tip for responding to DMs from my friend Maghon at All She Wrote Notes
Why it will hurt your sales when you choose not to write people back
How to create a mix of selling and giving on your Instagram account
Ideas for what to share on Instagram stories and on posts
The tool I use to plan my Instagram content
How to make a lasting connection with your audience on Instagram
Tips for optimizing your Instagram stories effectiveness without the “swipe up” feature
How to book clients through hashtags

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In this episode, we talk all about the big question of "Should I put my pricing publicly on my website or make people reach out to get it?" We talk about things like whether or not to standardize your pricing as a service based business and how to display pricing effectively if you choose to do so. The way we display the cost of working with us can be HUGE in affecting whether or not we book clients. This is a conversation that really matters!

Episode Highlights:

The pros and cons of displaying your pricing so you can decide what's best for you
Different methods for how to show you pricing (it's not as simple as "showing prices" or "not showing prices")
The must-haves for an easy to use contact form
How I handle the pricing conversation in my business now versus when I started out
How to optimize your contact form for more inquiries
How to make sure you’re actually making money
The psychology of WHERE you show the price on your sales page
How to know if your price should be displayed at the top of your sales page or the bottom
All the strategy to help you decide what's best for your business right now when it comes to your pricing!

Breakthrough Brand Episode Show Notes

Connect with Elizabeth on Instagram!

Breakthrough Brand Podcast website

References:

Pricing Psychology Research from Guess the Test

Toggl to track your time

Why you shouldn’t “charge what you’re worth”

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Everyone wants to be more productive and get more done in less time, right? This is part two of my podcast episodes about technology hacks and tools! If you missed part one, be sure to tune into that one too.

I’m sharing tools for social media management, email template tips, and all about my new favorite notes tool. You don’t want to miss this!

Get ready to have some really incredible tools and hacks to bring into your life and business. Plus, most of these are free or have a free option!

Want the full list of hacks and tools, plus some of the special discount links mentioned in today’s show? Click here for the show notes!

Breakthrough Brand Episode Show Notes

Connect with Elizabeth on Instagram!

Breakthrough Brand Podcast website

Did you miss part one of the technology hacks and tools? Click here for the show notes!

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You guys we are getting crazy practical today. I’m sharing 10 technology tools and hacks that will save you time, help you be more productive, and just make life easier. Who doesn’t want that, right?! We’re talking about hacks to make emailing easier, how to share documents more efficiently, how I keep my schedule straight and so much more! And the best part… most of these are free or have a free option!

I’m sharing 10 hacks this week, and 10 more next week! So, be sure to stay tuned for that episode to hear the rest. Now, let’s dive in!

Want the full list of hacks and tools, plus some of the special links mentioned in today’s show? Click here for the show notes!

Connect with Elizabeth on Instagram!

Breakthrough Brand Podcast website

Breakthrough Brand Episode Show Notes

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Spring is in the air over here, and I’m loving it! Normally, every spring I “spring clean” our home. I get rid of the things we aren’t using anymore by donating or selling them. Just like a good spring cleaning helps us freshen up our homes, spring cleaning OUR ONLINE HOMES can help our online presence feel powerful and refreshed! (See what I did there…. Online homes?!)

In this episode I’m sharing 7 ways to spring clean your website. We’re talking website usability, browser functionality, updating specific sections of your website, changing up your pricing and offerings, and SO MUCH MORE!

As you dive into this, I want you to think of your website like your business’ online home. For many of you (myself included) your business isn’t just an online home, it is your literal store front. You don’t have a brick and mortar or another way people buy from you. Your website is IT. Just like a boutique, coffee shop, or any kind of brick and mortar store cleans, redecorates, updates and improves their space, we’ve got to do the same for our business’ online home.

Episode Highlights:

Why updating your website is vital to your SEO
Which browsers you should make sure your website works with and how to test functionality
Why the mobile experience on your website matters more than you think and how to get it just right
Which sections on your website you should check out to make sure there isn’t incorrect information
Questions to consider as you update your pricing and packaging
WHY you need less words on your website than you think
The best way to test how intuitive and easy to use your website is

Links Mentioned

Get the free spring cleaning checklist
Showit website templates
Take the website personality quiz
Test drive your website on different browsers
Why I Love Showit
How to decide if you need to adjust your pricing
How to decide how many services and packages to offer

Source: “On average, mobile web traffic accounts for half of all website traffic.”

Source: Browser Platform Market Share Stats

Source: End of Internet Explorer article on Fortune

Connect with Elizabeth on Instagram!

Breakthrough Brand Podcast website

Breakthrough Brand Show Notes

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I’m so excited to have my incredible husband, Adam, as a guest on today’s podcast! Y’all are going to love this conversation about personal finance, budgeting, saving, tithing, and all things money. We had so much fun recording this, and we hope you gain so much from the financial tips we share! We walk through 5 main categories of money: budgeting, paying off debt, tithing, retirement, and short-term savings.

Episode Highlights:

Our budgeting story - where we started + what we do now
Our tips for getting along when it comes to money and marriage
All the categories in our budget that we spend within
What are individual roles are within managing our finances as a family
Our thoughts on credit cards and what we recommend
How and WHY we paid off over $20,000 worth of student loan debt rapidly
Why we believe tithing is so important and how we manage our monthly tithing
How to save well for retirement as a self-employed person
How we saved up for our first home

Links Mentioned in this Episode:

Southwest Rapid Rewards Credit Card
Betterment
The Only Investment Guide You’ll Ever Need by Andrew Tobias
Small Time Operator by Bernard B. Kamoroff C.P.A.
Master Your Money Mind by Amber Lilyestrom
Money Girl Podcast
Ally Bank

Get the full show notes: https://elizabethmccravy.com/9

Connect with Elizabeth on Instagram!

Breakthrough Brand Podcast website

[A quick note: We are certainly not financial advisors! We are just two twenty-somethings sharing what has worked for us when it comes to personal finance, marriage, and business. We recommend consulting a financial professional if you want more info to find out what strategies are right for your life and business.]

The Only Investment Guide You'll Ever Need

Small Time Operator: How to Start Your Own Business, Keep Your Books, Pay Your Taxes, and Stay Out of Trouble (Small Time Operator: How to Start Your ... Keep Yourbooks, Pay Your Taxes, & Stay Ou)

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We often hear people tell us to “charge what you’re worth” or “they are not paying you what you’re worth.” But, is your worth correlated to your business pricing? Are you the same as your business? Nope. I’m here to debunk these statements, show you WHY this doesn’t work. I’m sharing practical tips to help you decide if you should raise your prices or if you should lower them, and how to decide on your pricing as a new business owner.

Episode Highlights:

How to find your self-worth outside of your business success or failure
How to price your services when you’re a new service business
The 3 things you should be focusing on when you’re a new business owner
How to properly experiment with your pricing
The questions you should be asking if you want to charge more for your services
Ways to know if you should raise your prices or lower them
How to charge from a spirit of “enoughness”

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In this episode, I’m walking you guys DAY BY DAY through a week behind the scenes in my life and business. In the morning, I tell you about my morning routine and what’s on the agenda for the day, and in the evening I recap what happened. I LOVE these types of episodes because there’s so many hidden lessons in someone’s day to day life. And, I hope you can learn something through looking behind the scenes at mine.

We’ll discuss things like my all time favorite coffee recipe, the ins and outs of a design project, what it’s like to go house hunting in the middle of the workday and SO MUCH MORE.

Episode Highlights:

What a typical morning routine is like for me and why I believe a morning routine is vital to success
My all-time favorite coffee recipe (it’s gluten-free, paleo and sugar-free!)
My favorite tool for successfully planning busy workdays
The no-jitter, affordable pre-workout drink I swear by!
What the process is like juggling 3 open design projects at once
How house hunting and a Valentine’s Day date fit into my work week
What my introverted self likes to always do at least once a week
Why I don’t take meetings on Mondays or Fridays

Get all the links and resources mentioned in this episode: elizabethmccravy.com/7

Links and Resources from this Episode:

Monday:

One Year Expressions Bible, NLT
High-Performance Planner
My favorite quiet-time journal
Get 2 weeks of premium FREE on my all time favorite meditation app

Tuesday:

My Special Coffee Recipe:
- Black coffee
- Nutpods Creamer
- Coffee Booster
- Collagen Peptides
- Bulletproof MCT Oil
My interview on The Power in Purpose Podcast

Wednesday:

Powersheets
Morning Buzz - My pre-workout

Thursday:

Tailwind for Pinterest

Friday:

Where the Crawdads Sing by Delia Owens

See even more links in my Amazon shop!

The One Year Bible Expressions, Deluxe (Hardcover, Pink Flowers)

Bulletproof Brain Octane C8 MCT Oil, 16 Ounces, Keto Supplement for Sustained Energy and Fewer Cravings

Vital Proteins Collagen Peptides, Unflavored, 20 oz

nutpods French Vanilla, (4-Pack), Unsweetened Dairy-Free Creamer, Made from Almonds and Coconuts, Whole30, Gluten Free, Non-GMO, Vegan, Kosher

Grasso Mocha Creamer | The Original High-Fat Coffee Creamer | Keto | Coconut Oil, Ghee, Cocoa Powder | 15 oz

Morning Buzz Sports Energy Drink by New Health, Pre Workout, Sports Nutrition Drink, Supports Lasting Energy, Endurance, Mental Clarity, and Metabolism, 8 Ounce Powder Mix, 30 Servings (Fruit Punch)

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Oh the joys of working from home, right? It sounds like a total breeze, but to have a successful at-home business, you need some strategy to do things right. In this episode, we are diving into my top tips for actually getting work done as a work-from-home entrepreneur. We discuss roadblocks you’re probably hitting and how to fix them. And, we tackle the common myths you might be believing about what working from home SHOULD look like. Whether you’re a business owner or someone who works a traditional job from home, this episode is for you!

Episode Highlights:

Why working from home is a blessing (if you need a pep talk about WHY you should love working from home, this part is for you!)
The top 2 things NOT to do when you work from home (learn from my mistakes, friends!)
How to transition into and out of your work day with a routine
Tips for actually planning your work day (breaks and all!) strategically
My thoughts on the “issue” of doing household chores during the workday
How to learn your workday flow
Tips for setting up a productive and fulfilling home office space

Links Mentioned:

To-Doist - a productivity app to help you manage your daily tasks
High Performance Planner

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This episode covers all things email marketing — what tools you should be using, what to offer to get people on your list, where to put your opt-in on your website for the best results, and so much more! Your email list is an important part of your business sales and it is important to use strategy to attract the right people for your business. If you aren’t building your list yet, this episode is perfect to help you get started. And if you’re on the other end and are actively emailing, this episode will give you ideas on how to do it even BETTER! These tools and tips for building your email list will serve you well no matter where you are in your email marketing journey!

Episode Highlights:

Why email marketing is more effective than social media
The email marketing service I recommend you try
Why simply saying “join my email list” isn’t going to work anymore
The 2 rules for what to offer in exchange for an email address
How to pitch your email list so people want to join
Where to put the opt-in form on your website
How to grow your email list on Instagram stories (even without the “swipe up” feature)
When I believe it’s better to re-engage a cold list than to wish you had a list a year from now
A bonus guide to creating the perfect email opt-in

Links Mentioned in This Episode:

Get full shownotes: https://elizabethmccravy.com/5
Visit Elizabeth's Website: https://elizabethmccravy.com/
Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/
Shop Showit Website Templates: https://elizabethmccravy.com/shop
Join Booked Out Designer: https://elizabethmccravy.com/bod
Shop Profit Sheet: https://elizabethmccravy.com/profit-sheet
Try ConvertKit for FREE: https://elizabethmccravy.com/convertkit
Get 50% 0ff FloDesk Subscription: https://elizabethmccravy.com/flodesk-coupon-code
Download the FREE guide for creating the perfect email opt-on: https://elizabethmccravy.com/5download
Visit my freebies page: https://elizabethmccravy.com/tools

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In this episode, we talk all about money, time and effort. I go into some deep work that’s been happening in my own life around money blocks I used to believe. We join the entrepreneurial world from the employee perspective, where being a good employee means working “harder”, but that’s not what being a good entrepreneur is. If you’re interested in how you can be more productive, scale your business, and work past mental blocks that are holding you back, then this podcast episode is for you.

We focus big time on these two questions:

Do you believe that you have to work hard to have money?

Do you believe that money comes from your effort?

And, we debunk myths around the idea of hard work.

EPISODE HIGHLIGHTS:

As the CEO of your business, you will not earn more money by sitting at your desk longer.
How I believed for a long time that I needed to trade my time for money in my business
Why working more hours to “earn” a vacation doesn’t work
3 things that prove that money doesn’t come from effort, time, or “working hard”
4 practical ways to ditch the employee mindset
The question you need to be asking when you start your workday
Why I don’t like the word “busy” (and why you won’t hear me say that I’m busy)
How managing your time well doesn’t just happen on it’s own, and 4 tools to help you

Shownotes: https://elizabethmccravy.com/4

Podcast Webpage: https://podcast.elizabethmccravy.com/

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How long will people stay on your website before leaving?

The answer: Within 5 to 20 seconds unless you clearly communicate what you offer and that you can be trusted. With every image you use and every line of copy you write, you’re either serving your customer’s story or confusing them. Today I’m going to guide you through some helpful tips to make sure you’re not confusing your customer with their initial view of your website on your home page.

We will call this first view the “above the fold” view. This term comes from the newspaper industry and refers to where the newspaper folds in half. On a website, it’s what your customer sees on your homepage before scrolling.

In this episode, I’m showing you EASY ways to make your website convert on that first, fast view!

Are you ready to set your website up for better conversions? Most of these tips are going to involve taking things OFF your website, not adding them. And these are all things you can do on your own without starting over on your website!

Episode Highlights:

Less is more when it comes to your navigation options + how many options you should have in your primary navigation
How to be CLEAR, not cute
How to showcase what problem you are solving, what your solution is and who you are helping
The ACTUAL purpose of your website’s home page

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If you’re anything like me, then you may feel like you’re on your phone WAY too much. You’re scrolling Instagram, refreshing your feed, checking all of your Facebook groups, and reading emails that you have no intention of responding to in that moment. And it’s draining!

At the end of 2018, I realized my phone was taking too much of my time, and that more importantly, I wasn’t even enjoying the time it was taking. If this sounds familiar to you, then this episode is for you because I’ve got some solutions to share!

In this episode, I share 7 strategies I’m using to be on my phone less this year. These strategies are specific and easy to implement.

Episode Highlights:

7 ways I’m using my phone less and being in the moment more
The spot in our house where my husband and I rarely bring our phones anymore
Why you’re working more hours than you need to simply because of distractions
How putting my phone away has changed my morning routine
My top morning routine tools!
Embarrassing stories about major phone fails and what I learned from them

Links Mentioned in this Episode:

Amazon Alarm Clock I use

Toggl - the timer I use to track how much I am actually working

One Year Bible: The Bible I’m using to read the Bible through this year

My Favorite Quiet Time Journal

Get 2 weeks of premium FREE on my all time favorite meditation app

Thanks for tuning in! Joins us every Tuesday for the newest episode.

RCA Digital Alarm Clock - Large 1.4" LED Display with Brightness Control and Repeating Snooze, AC Powered – Compact, Reliable, Easy to Use Black

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This episode focuses on my business story — from an advertising job I hated to the process of starting a business at a very young age. I give you all the details plus tons of practical tips throughout.

Episode Highlights:

How childhood hobbies can turn into career paths
The struggles of choosing a major in college and what major I originally went with
How a bold question at my college internship changed my career trajectory
A lesson about asking for what you want in life
The struggles of when you hate your job but are really trying to like it
All the details on doing “odd jobs” while you get your business off the ground
How just because you own a business, doesn’t mean you FEEL like a business owner
All the details on how I landed my first EVER clients in my design business
The timeline of my business growth over the last 3 years

Thanks for tuning in! Joins us every Tuesday for the newest episode!

Breakthrough Brand Podcast: Recent Episodes

Elizabeth McCravy

197 http://elizabethmccravy.com/197

134 - Real Estate Biz Q&A – Part 1: How We Got Started In Investing, Buying In A Seller’s Market, Working With Your Spouse: https://elizabethmccravy.com/134

135 - Real Estate Biz Q&A – Part 2: How Much $$ Do You Need, Screening Tenants, Management Companies, Buying Multiple Properties At Once, And Financing: https://elizabethmccravy.com/135

136 Real Estate Biz Q&A – Part 3: Strategies For Getting Started, Other Ways To Invest Your Money, How To List Your Properties, And The Challenges We’ve Experienced Along The Way: https://elizabethmccravy.com/136

131 Third Trimester Recap

118 Second Trimester Recap

112 Pregnancy Rapid Fire Q&A

107 Pregnancy Announcement with my husband

118 Second Trimester Recap

112 Pregnancy Rapid Fire Q&A

107 Pregnancy Announcement with my husband