Physical Therapy Owners Club: Recent Episodes
Nathan Shields
Physical Therapy Clinic Owners are MASTERS at creating stability and freedom in their patients’ lives, YET rarely experience it themselves. AND the first step to success is as simple as reaching out. PT ownership requires its owners to juggle a lot – productivity and efficiency from themselves and their teams, management of human resources, marketing, healthcare regulations, etc. – all to fulfill their dreams of business stability, freedom, and affecting lives for good. At the heart of it they are entrepreneurs, and entrepreneurs need resources to thrive, grow, and succeed.IF you’re a PT clinic owner and trying to get your clinic off the ground or grow your business, you can always learn from others who have been there, done that. PT Owners Club will introduce you to fellow PT Owners who will share their paths to stability, freedom, and success! Join the club!
Are you prepared to unleash the power of consistency? Learn how simple, consistent actions can create a tremendous impact on your practice, business, and personal life.
In this episode, we talk with Nathan Shields, the founder of the Private Practice Owners Club Podcast and a seasoned coach in the industry. Join them as they explore the art of turning vision into action through consistent, small steps to achieve significant results.
Here are some key takeaways from the episode:
- Nathan Shields emphasizes the importance of routine and explains why success is rooted in consistency, not grand gestures.
- Discover how to tackle ambitious goals by breaking them down into manageable steps and steering clear of common stumbling blocks like negative self-talk.
- From launching a successful podcast to establishing a thriving business, Nathan illustrates that progress hinges on commitment — taking that first step, no matter how small.
- Whether your aim is to expand your practice, boost revenue, or enhance work-life balance, Nathan's insights will inspire you to take action today.
Don't miss "Harnessing Consistency for Success" – it's packed with valuable insights for private practice owners!
Want to talk about how we can help you with your private practice, or have a question you want to ask? Book a call with Adam - https://calendly.com/adamrobin/dr-adam-s-30-minute-connection
Love the show? Subscribe, rate, review, and share! https://ppoclub.com
Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall
Love the show? Subscribe, rate, review, and share! https://ptoclub.com
The 1st in-person Private Practice Owners Club Conference is set for Sept. 20-21 in Clearwater, FL. If you're a private practice owner you won't want to miss this! Register at ppoclubevents.com.
This episode will revolutionize your mindset, shifting you from just "being busy" to becoming truly intentional, allowing you to build a more fulfilling and impactful business.
Get ready for an incredible episode as Adam sits down with David Bayliff, a pioneer in mobile physical therapy and a coach for private practice owners. They explore the power of intentionality, personal growth, and redefining success.
Here are some highlights from the episode:
- David shares his awe-inspiring journey from corporate PT to pioneering mobile cash-based therapy.
- Discover the crucial distinction between being "busy" and being "productive," and understand why it’s essential to focus on making meaningful progress in your business.
- Adam and David delve into the concept of "Be, Do, Have," revealing how transforming yourself as a person can propel you to greater success in both business and life.
- They also explore the idea of moving from chasing success to creating a life and practice that brings long-term fulfillment instead of burnout. Get ready to be inspired and motivated!
Don't miss " Work On Yourself More Than You Work On Your Practice with David Bayliff of Uncaged Clinician" – it's packed with valuable insights for private practice owners!
Want to talk about how we can help you with your private practice, or have a question you want to ask? Book a call with Adam - https://calendly.com/adamrobin/dr-adam-s-30-minute-connection
Love the show? Subscribe, rate, review, and share! https://ppoclub.com
In this episode, Nathan Shields and Ryan Klepps answer burning questions such as, "What is Direct-to-Employer?", "Which employers should you target?", "How can smaller practices achieve great success by offering on-site services?", and "What is the enormous potential of this model?" So, buckle up for an electrifying journey into the future of private practices!
Get ready for an exhilarating discussion as Nathan Shields talks with Ryan Klepps, the co-founder and CXO of Second Door Health. They explore the incredible potential of the Direct-to-Employer model in the private practice industry, a groundbreaking trend that has the power to transform the way private practices operate.
During their conversation, Nathan and Ryan dissect how clinic owners can bypass third-party payers by teaming up directly with local and regional employers to provide superior care and outcomes. They also explore the ideal types of employers to focus on and reveal how even small clinics can thrive using this innovative approach.
Don't miss " How to Increase Reimbursement by Contracting Directly to Employers with Ryan Klepps of Second Door Health" – it's packed with valuable insights for private practice owners!
Want to explore how we can support your private practice? Book a call with Adam: https://calendly.com/adamrobin/dr-adam-s-30-minute-connection
Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall
Love the show? Subscribe, rate, review, and share! https://ptoclub.com
Join Nathan and Adam into the world of growth and leadership development as they unpack the critical elements that can take your practice to the next level. This episode is a goldmine of actionable insights that you can't afford to miss if you're considering expanding your practice or honing your leadership skills.
This episode will serve as your ultimate roadmap to Practice expansion. From establishing robust policies and procedures to cultivating a powerhouse leadership team, Nathan and Adam discuss it all. Uncover the secrets to identifying potential leaders within your team and learn the essential steps to groom them into the catalysts behind your practice's triumph.
Here are some of the episode highlights:
● Find out why a policy-driven organization outshines a people-driven one.
● Learn how to spot top-performing individuals in your team.
● Gain practical advice on crafting a leadership development program.
● Delve into the real challenges of Practice growth and discover how to conquer them.
Don't miss Leadership Development, Expansion, and Growth - Practice Owners Manual Series, Part 9" – it's packed with valuable insights for private practice owners!
Want to talk about how we can help you with your private practice, or have a question you want to ask? Book a call with Adam -https://calendly.com/adamrobin/dr-adam-s-30-minute-connection
Love the show? Subscribe, rate, review, and share!https://ppoclub.com/
Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall
Love the show? Subscribe, rate, review, and share! https://ptoclub.com/
Uncover the secrets to defining your ideal hire and using this profile to guide your recruitment strategy. Plus, learn how to leverage platforms like LinkedIn and Facebook to connect with potential hires and build relationships before you even post a job ad. You'll also explore how career fairs, internships, and guest lectures can be your secret weapons for recruiting fresh talent. And that's not all – discover how to tap into your existing contacts and local community to find hidden gems that might be the perfect fit for your clinic.
Listen as Nathan taps into Adam’s expertise in recruiting PT, OT, and speech therapists. Get ready to learn the steps to attract the best candidates who align with your practice’s values and vision.
Don't miss " The 5 Buckets of Recruiting - Practice Owners Manual Series Part 8" – it's packed with valuable insights for private practice owners!
Want to talk about how we can help you with your private practice, or have a question you want to ask? Book a call with Adam - https://calendly.com/adamrobin/dr-adam-s-30-minute-connection
Love the show? Subscribe, rate, review, and share! https://ppoclub.com/
The 1st in-person Private Practice Owners Club Conference is set for Sept. 20-21 in Clearwater, FL. If you're a private practice owner you won't want to miss this! Register at ppoclubevents.com.
Discover the secrets to creating job ads that draw in the perfect candidates and learn why it's crucial to align new hires with your clinic's values. Get the inside scoop on conducting killer interviews and find out how working interviews can save you from costly mistakes. Plus, learn how to build a system that keeps your team motivated and fully committed to your clinic's mission.
Nathan and Adam also share on their experiences with group interviews and reveal how simple tests and group activities help them find the best team members.
Don't miss "Practice Management: The Employee Experience - Practice Owners Manual Series, Part 7" as it's packed with valuable insights for private practice business owners!
Want to talk about how we can help you with your private practice business, or have a question you want to ask? Book a call with Adam - https://calendly.com/adamrobin/dr-adam-s-30-minute-connection
Love the show? Subscribe, rate, review, and share! https://ppoclub.com/
The 1st in-person Private Practice Owners Club Conference is set for Sept. 20-21 in Clearwater, FL. If you're a private practice owner you won't want to miss this! Register at ppoclubevents.com.
In this episode of the Practice Owners Manual series, Nathan and Adam thoroughly explore the fundamentals of Practice Management. This insightful two-part series kicks off with the crucial task of organizing your clinic's foundational documents and policies, covering everything from establishing an organizational board to formulating job descriptions.
Throughout the episode, Nathan and Adam delve into the significance of having a well-structured organizational board, the process of creating and implementing effective policies and procedures, and the art of crafting clear and concise job descriptions that drive productivity.
Countless clinic owners find themselves at a standstill due to a lack of organization. Drawing from their own experiences, Nathan and Adam provide practical tips to help you sidestep common pitfalls. Gain valuable insights into effective delegation, team management, and the implementation of systems that will fuel the success of your clinic.
Don't allow disorganization to hinder your progress. Watch this episode to gain the valuable insights and tools needed to elevate your clinic.
Want to talk about how we can help you with your Private Practice business, or have a question you want to ask? Book a call with Adam - https://calendly.com/adamrobin/dr-adam-s-30-minute-connection
Love the show? Subscribe, rate, review, and share! https://ppoclub.com
The 1st in-person Private Practice Owners Club Conference is set for Sept. 20-21 in Clearwater, FL. If you're a private practice owner you won't want to miss this! Register at ppoclubevents.com.
In this episode, Nathan and Adam go deeper into their Private Practice Manual series, delving into the essential role of the Patient Care Coordinator. Discover why this position is indispensable and how to guarantee seamless and effective operations at your front desk.
Explore the critical responsibilities of a Patient Care Coordinator, including scheduling, billing, and ensuring high levels of patient satisfaction. Uncover the techniques for identifying and recruiting the ideal candidate who possesses not only efficiency but also exceptional sales and interpersonal skills.
Learn about the essential elements of a comprehensive job description that clearly defines the duties, obligations, and benchmarks for success for your Patient Care Coordinator. Gain valuable insights into employing efficient training strategies to ensure your PCC performs at an exceptional level, thus optimizing the overall efficiency of your clinic operations.
Want to talk about how we can help you with your Private Practice business, or have a question you want to ask? Book a call with Adam -https://calendly.com/adamrobin/dr-adam-s-30-minute-connection
Love the show? Subscribe, rate, review, and share!https://ppoclub.com/
The 1st in-person Private Practice Owners Club Conference is set for Sept. 20-21 in Clearwater, FL. If you're a private practice owner you won't want to miss this! Register at ppoclubevents.com.
In this episode of the Private Practice Owners Club Podcast, Nathan Shields and Adam Robin explore the importance of embracing a sales mindset and integrating it into your clinic’s core values. Learn how to transform "sales" into a valuable tool for advancing your clinic's mission and serving a greater number of patients.
Sales is not just about closing deals; it's about ensuring patients receive the care they require. Nathan and Adam illustrate how every interaction, be it at the front desk or in the clinic, entails some level of sales. Altering your view of sales can positively impact your practice. If you have faith in the value of your services, it is your duty to effectively present them.
Adam introduces the "Purpose-Driven Provider Program," focusing on aligning your team around the shared goal of patient care, without the negative connotations of sales. Adam and Nathan also outline the patient journey, from the first phone call to follow-up visits, and emphasize the importance of scripting and standardizing touchpoints to ensure clarity and purpose.
Want to talk about how we can help you with your Private Practice business, or have a question you want to ask? Book a call with Adam -https://calendly.com/adamrobin/dr-adam-s-30-minute-connection
Love the show? Subscribe, rate, review, and share!https://ppoclub.com/
The 1st in-person Private Practice Owners Club Conference is set for Sept. 20-21 in Clearwater, FL. If you're a private practice owner you won't want to miss this! Register at ppoclubevents.com.
In this episode of the Private Practice Owners Club Podcast, Nathan and Adam delve into the four essential marketing buckets crucial for every private practice clinic owner's success. Discover how to establish a strong marketing plan that can elevate your clinic from a standard practice to a flourishing business.
They discuss simple, cost-effective methods for generating referrals from your current patients, as well as strategies for reactivating former patients and maintaining their engagement. Learn how to cultivate and nurture strong relationships with referring physicians to ensure a consistent flow of referrals. Additionally, explore innovative ways to connect with your community through social media, events, and more.
Nathan and Adam offer practical advice and real-life examples, including a story about how a PTA converted patient referrals into a steady stream of new business.
Are you prepared to take your practice to the next level and uncover the keys to successful marketing? Don't miss this thrilling episode with Nathan Shields and Adam Robin as they explore the world of Marketing Systems.
Want to talk about how we can help you with your Private Practice business, or have a question you want to ask? Book a call with Adam -https://calendly.com/adamrobin/dr-adam-s-30-minute-connection
Love the show? Subscribe, rate, review, and share!https://ppoclub.com
The 1st in-person Private Practice Owners Club Conference is set for Sept. 20-21 in Clearwater, FL. If you're a private practice owner you won't want to miss this! Register at ppoclubevents.com.
In this episode of the Private Practice Owners Club Podcast, Nathan Shields and Adam Robin discuss financial mastery for private practice clinic owners. They share tips and strategies to help private practice clinic owners gain financial clarity and success. They talk about the significance of knowing your KPIs and how they can transform your business. You'll learn practical steps to measure average reimbursement per visit and cost per visit to ensure profitability.
Adam emphasizes how developing good financial habits can empower you to design a system that works for you, while Nathan highlights the necessity of focusing on profits and viewing your clinic as a tool to serve your household. They also discuss the importance of payroll management, understanding break-even numbers, and setting achievable financial goals.
Tune in to uncover the secrets to financial success and take control of your Private Practice!
Want to talk about how we can help you with your Private Practice business, or have a question you want to ask? Book a call with Adam -https://calendly.com/adamrobin/dr-adam-s-30-minute-connection
Love the show? Subscribe, rate, review, and share!https://ppoclub.com/
In this episode of the Physical Therapy Owners Club podcast, Nathan Shields and special guest Adam Robin discuss essential CEO habits for mastering time and attention. They explore how shifting focus can revolutionize your business, and Adam shares his personal journey and insights on turning energy and motivation into tangible results by harnessing the power of focused habits.
In this episode, you will learn the significance of distinguishing between urgent and important tasks and how residing in the "important but not urgent" space can significantly impact your clinic. Practical strategies for managing attention will also be discussed, including the implementation of weekly, monthly, and quarterly planning sessions to keep your business on track.
Adam has also emphasized the importance of having a system, such as the "Weekly Preview Questionnaire," to consistently assess and prioritize tasks that are in line with your long-term goals. Additionally, real-life examples illustrate how effective planning and focus can result in sustainable growth and reduced stress when managing a clinic.
Ready to take control of your time and attention? Implementing these actionable strategies can help you move from chaos to clarity, making your business more efficient and successful.
Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Adam-https://calendly.com/adamrobin/dr-adam-s-30-minute-connection
Love the show? Subscribe, rate, review, and share! https://ppoclub.com/
In this episode, Nathan Shields collaborates with Adam Robin to launch a transformative series. Discover the essential elements every business owner needs, from physical therapists to plumbers, to establish a strong foundation.
In this discussion, Nathan and Adam thoroughly explore the significance of having a clear story, purpose, and values for your clinic. They provide practical advice on how to recognize and incorporate these fundamental elements to attract staff with similar values and cultivate a robust, unified culture. They also discuss the importance of sharing your personal journey, defining a purpose beyond daily operations, and establishing core values to guide decision-making and growth. This episode is filled with practical tips to help your business not only survive but thrive.
Are you ready to turn your physical therapy practice into a successful business? Learn the essential steps that will prepare you for success, regardless of your current challenges.
Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Adam -https://calendly.com/ptoclub/discoverycall
Love the show? Subscribe, rate, review, and share!https://ptoclub.com/
In this Physical Therapy Owners Club podcast, Adam welcomesChris Beavers, founder ofBe Ready Performance andVirtual Refresh. Chris shares his experience of turning a cash-based practice into a successful business. His creative methods for training sales and appointment-setting virtual assistants (VAs) showed positive changes in a clinic's operations. Chris provides valuable insights on how Virtual Refresh's VAs, who have clinical backgrounds and sales psychology training, can assist in scheduling more calls and initial evaluations for your practice; improving the skills of your front desk staff in value-based conversations and follow-up processes can help avoid loss in revenue.
In the podcast, Chris stresses the importance of addressing immediate issues rather than waiting for a perfect plan and emphasizes the significance of reactivating leads and utilizing social media and local businesses for lead generation. Are you interested in learning how to increase your physical therapy clinic's revenue with minimal effort? Tune in to uncover the innovative strategies being shared by Chris Beavers from Virtual Refresh.
Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall
Love the show? Subscribe, rate, review, and share! https://ptoclub.com/
In this episode of The Physical Therapy Owners Club Podcast, Nathan interviews Sharif Zeid, founder of EmpowerEMR (formerly MW Therapy) and a seasoned expert in EMR systems, to uncover how physical therapy clinic owners can fully leverage their EMRs to drive success.
Nathan and Sharif explore the potential challenges and opportunities present in EMR systems. They offer insights on addressing reporting issues, prioritizing key performance metrics, and making the most of advanced features to maximize benefits.
In the podcast, Nathan and Sharif emphasize the significance of pinpointing and prioritizing key performance metrics that align with your business goals. They delve into the methodologies used in EMR reports to guarantee precise insights and highlight the importance of leveraging EMR features to automate tasks and reduce staff fatigue. Furthermore, they underscored the potential of improving the patient experience through patient portals and online booking.
Uncover valuable insights to elevate your physical therapy practice and achieve success through effective utilization of EMRs.
Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan -https://calendly.com/ptoclub/discoverycall
Love the show? Subscribe, rate, review, and share!https://ptoclub.com/
In this Physical Therapy Owners Club podcast, Adam welcomes Dr. Joe Martin, a physical therapy clinic owner from upstate New York, who shares his inspiring journey. He talks about his challenges, including dealing with fraudulent practices, inadequate insurance reimbursement, and the impact of external factors like COVID-19 and cyber-attacks on business operations.
Throughout the podcast, Dr. Martin stresses the importance of leadership and employee relations in fostering practice growth. He emphasizes cultivating a supportive workplace culture, hiring and retaining top talent, and implementing effective incentivization strategies. These are essential for driving organizational success.
Dr. Martin also discusses the benefits of transitioning to a cash-based model in Florida, which can provide substantial profit margins compared to traditional insurance-based practices. He highlights the importance of market adaptation and leveraging digital marketing avenues in a competitive landscape.
Learn the essentials of physical therapy practice ownership by listening, gain valuable insights, and unlock the keys to building a successful, patient-focused clinic that endures the test of time.
Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall
Love the show? Subscribe, rate, review, and share! https://ptoclub.com/
In this exciting episode of the Physical Therapy Owners Club podcast, Adam welcomes Cory Lee, a seasoned leadership trainer. He will share valuable insights he has gained from his journey of transitioning from physical therapy clinics to the realm of leadership development.
Throughout the podcast, Cory emphasizes the importance of being present and providing genuine value to others. This can help you create new opportunities and build meaningful connections. He also highlights the essence of leadership, which focuses on inner growth and mindset rather than just actions.
Additionally, Adam and Cory discuss effective strategies for building trust and fostering connections, even in challenging circumstances. They also address common mindset hurdles faced by business owners, such as comparison traps, and provide actionable strategies for overcoming them.
Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan -https://calendly.com/ptoclub/discoverycall.
Love the show? Subscribe, rate, review, and share!https://ptoclub.com/.
In this exciting episode, we sit down with Stephen Rapposelli, a highly experienced physical therapy clinic owner who knows a thing or two about expanding clinic operations. Get ready to learn some practical tips and actionable advice that will help you scale your business effectively. Whether you're a seasoned PT clinic owner or just starting, you won't want to miss this!
During the podcast, you will discover the need to focus on cultivating a strong company culture that not only boosts employee morale but also improves patient satisfaction. And that's not all - you also need to optimize your clinic's workflow and streamline operational processes to increase productivity and profitability. But there's more! By exploring innovative marketing techniques and patient acquisition strategies, you can stand out from your competitors and resonate with your target audience. Why settle for average when you can be exceptional?
What are you waiting for? Take your clinic to the next level. Empower your team and foster growth. Discover the most effective leadership and management practices that will help you achieve your goals!
Want to talk about improving your PT business, or have a burning question? Book a call with Nathan –https://calendly.com/ptoclub/discoverycall.
Love learning from the PT Owners Club? Subscribe, rate, review, and share to help us reach more clinic owners like you! Follow this link for more:https://ptoclub.com/
Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall
Love the show? Subscribe, rate, review, and share! https://ptoclub.com/
Get ready for an engaging and informative episode of the Physical Therapy Clinic Owners Podcast. In this episode, Adam Robin is joined by Norene Christensen, a highly experienced entrepreneur and physical therapy expert. Together, they delve into some cutting-edge strategies that can help you take your clinic to the next level and achieve sustainable growth.
Throughout the podcast, Adam and Norene explore a range of topics, from building a strong engagement with your patients and attracting new ones to the importance of creating a culture of excellence within your clinic. Norene also offers tips for hiring and retaining top talent in your team.
Ready to take your physical therapy clinic to the next level? With Norene's expertise and Adam's insightful commentary, you'll gain new strategies to help grow your clinic and achieve your business goals.
Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall
Love the show? Subscribe, rate, review, and share! https://ptoclub.com/
Paperwork got you down? In this episode of the Physical Therapy Owners Club podcast, Nathan Shields interviews Jake Michalski, the creator of Comprehend PT. They explore how artificial intelligence (AI) is revolutionizing the documentation process for physical therapists, especially if you're struggling with excessive paperwork. Don't miss the valuable insights that Jake has to offer.
Nathan and Jake further discuss how AI will change the future of Physical Therapy, his insight on the PT industry as a whole, and how the creation of his company is similar to physical therapy entrepreneurs, with the same headaches for growth, structure, and marketing.
Ready to reclaim your time and focus more on patient care than paperwork? Dive into this episode and see how AI can transform your practice.
Want to talk about improving your PT business, or have a burning question? Book a call with Nathan – https://calendly.com/ptoclub/discoverycall.
Love learning from the PT Owners Club? Subscribe, rate, review, and share to help us reach more clinic owners like you! Follow this link for more: https://ptoclub.com/
Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall
Love the show? Subscribe, rate, review, and share! https://ptoclub.com/
In this episode of the Physical Therapy Owners Club Podcast, Nathan Shields and Adam Robin discuss strategies and mindsets that can improve the financial health of your clinic. The conversation includes insights for both new and experienced clinic owners who are looking to expand their operations.
Nathan and Adam share important tips on how to achieve financial success. They emphasize the importance of adopting a growth mindset and implementing effective strategies for managing finances. They also highlight key considerations for those who are in the early stages of running a clinic.
Ready to transform your clinic into a thriving, profit-generating machine? Tune in to this enlightening episode of the Physical Therapy Owners Club Podcast and learn how to unlock the secrets to financial health for your clinic.
Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall
Love the show? Subscribe, rate, review, and share! https://ptoclub.com/
Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall
Love the show? Subscribe, rate, review, and share! https://ptoclub.com/
Are you sick and tired of the same old recruiting methods? Today’s guest has some revolutionary insights on how to move away from outsourced recruiting efforts and instead cultivate powerful internal solutions. In this episode of the PTO Club podcast, Adam Robin welcomes Brian Widener, the mastermind behind Career Tree Network. Explore the cutting-edge recruiting strategies that can transform how physical therapy clinics attract the best talent in the industry. Learn how building genuine relationships with candidates can significantly enhance your clinic's appeal and foster long-term growth. It's essential to recognize the pivotal role of an owner's focus in driving recruitment success and take the necessary steps to create a robust employer brand that resonates with potential hires.
Ready to take your physical therapy clinic's recruitment game to the next level? Don't miss out on these expert insights!
Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan -https://calendly.com/ptoclub/discoverycall
Love the show? Subscribe, rate, review, and share!https://ptoclub.com/
Listen up! In this episode of the Physical Therapy Owners Club podcast, Nathan Shields engages in an invigorating discussion with Kristi Plunk, from Beyond Physical Therapy and Wellness. Discover the game-changing strategy that has put her clinic on the map in Fort Worth, Texas. This transformational technique is highly effective and has proven to be a massive success. Don't miss out on this incredible conversation!
Hear about a game-changing policy that transformed Kristi's clinic, significantly boosting collections and revenue. Kristi's approach tackled challenges such as a surge in cancellation rates and a dramatic loss in revenue due to SEO changes. This led to a remarkable financial turnaround that will leave you in awe. Her journey is a true testament to the power of resilience, smart policy implementation, and the crucial role of clear communication with patients. In this episode, you'll discover how Kristi tackled misconceptions about medical bill payments and navigated the nuances of legal and ethical considerations. Get ready to reshape the way you run your physical therapy clinic with these valuable insights.
Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall
Love the show? Subscribe, rate, review, and share! https://ptoclub.com/
Ever wonder why some interviews feel off? Discover effective strategies to enhance your PT clinic's hiring process with our latest episode.
In this podcast episode, Nathan Shields teams up with recruitment expert Adam Robin to tackle the surprisingly tricky world of physical therapist interviews. Discover why old-school hiring just doesn't cut it anymore and how to make your clinic stand out to top talent.
Learn why treating interviews as a sales opportunity can lead to more enthusiastic hires and how job shadowing can reveal if a candidate truly fits your clinic's culture. Plus, get the lowdown on why quick hiring decisions can be your best friend in today's competitive market.
Ready to transform your hiring process and build the dream team for your clinic? Don't miss out on the insights this episode has to offer.
Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall
Love the show? Subscribe, rate, review, and share! https://ptoclub.com/
Part of building and expanding any PT practice requires a marketing strategy. And a costly part of that strategy is all things related to digital marketing – creating a professional website (the "face" of your clinic online), search engine optimization (SEO) to direct people to your space online, ads to get in front of potential clients, etc. Added up, these components can be overwhelming for a physical therapy owner to handle on their own, and who to utilized can be even more taxing. In this episode of the Physical Therapy Owners Club podcast, Adam Robin sits down with David Straight of E-Rehab to discuss some of the basic things to consider when putting together your digital marketing strategy. Tune in and learn how to get your target audience’s attention online and take your practice to the next level!
Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall
Love the show? Subscribe, rate, review, and share! https://ptoclub.com/
Today's conversation brings so many insights for PTs to delve into. Will Humphreys of Multiplexit and In The Black Financial Therapy sits down on an FB Live Event with Adam Robin to discuss the various stages of business ownership. Every business owner can relate to Will's hierarchy of business as he lays it out, and each level creates new opportunities and growth, leading to the next stage in their progression. Getting to the pinnacle of that hierarchy is laborious but worth it, eventually leading to freedom and fulfillment at higher and higher levels. Find out more about the Leadership Hierarchy when you join Will Humphreys and Adam Robin in this episode.
https://intheblackbilling.com/
Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall
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The challenges of opening a second or third clinic in your PT practice aren’t the same challenges that you face when opening the first clinic. As you scale, the need for more robust systems and processes increases. In this episode, Nathan Shields and Adam Robin discuss what they wish they had done differently in their ownership journey, especially as it relates to expanding beyond the first clinic. Going into an expansion, a Physical Therapy Clinic owner may have an "I don't know what I don't know" mindset. Let this episode (and a trusted coach) guide into some of the things that you haven't foreseen. The opportunities and the growth are great, and pitfalls should be expected along the way. But there are ways to see around corners – let this podcast be one of those ways.
All of our experiences—the highs and the lows—build up to take us to this exact moment. We are on a never-ending journey of growth and expansion. Adam Robin, partner and coach with PT Owners Club, takes the reins on this episode of the Physical Therapy Owners Club and introduces Tanny Crawford – an experienced, new coach on the team. Tanny has been successful in PT ownership and management, and in this episode, he shares what some of the keys to his success have been. What he and Adam share are timeless truths for any business that desires to grow beyond the owners themselves. Tune in to learn about the lessons they took on their journeys to PT ownership.
Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall
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Minimizing your tax burden is vital to maximizing your cash flow. Every dollar NOT paid to the government (ethically) is a dollar that goes to you and your household. There are many opportunities to decrease what you owe, and in this episode, Eric Miller of Econologics shares with the Physical Therapy Owners Club audience the strategies they should be using to decrease as much of your taxes as possible.
Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall
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The beginning of a new year is the typical time to measure past growth and plan for future accomplishments. In this episode of the Physical Therapy Owners Club, Nathan Shields and Adam Robin discuss their recent annual strategic planning session, the benefits to any owner of going through the process, and how prioritizing long-term activities and following through will typically equate to success over time. Failing to prioritize and set goals leads to anxiety and a default to completing short-term, less-consequential tasks. Don't be the business owner who ends this year doing the same thing they're doing now. Growth is imperative.
Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall
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On a recent Physical Therapy Owners Club Facebook Live Event, Nathan Shields and Adam Robin discussed the traits that they see in rockstar PT owners. They talk about what sets them apart from the rest and lends toward their greater success. Based on the years of coaching and business ownership that they have, Nathan and Adam filter out what these fundamental traits are so listeners can know what the successful owners do – and it's not that hard to mimic.
Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall
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Today, we will continue Nathan Shields' interview with John Bradley about Leadership. In this episode of the Physical Therapy Owners Club podcast, we'll discuss what to look for and how to develop leadership in our teams. If a PT owner is looking to grow beyond himself and look forward to stepping away from the clinic at any time or opening another location, then developing leaders is critical. John breaks down where to start the process of finding and developing those leaders. Be a better leader and learn to help your team become a great leader today. Get in touch in this episode with Nathan Shields and John Bradley.
Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall
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Whether you like it or not, you automatically become THE Leader once you open a PT clinic. Along with learning how to own and run a PT clinic, it will take additional learning to become a competent leader, someone people are willing to follow. In this episode of the Physical Therapy Owners Club podcast, John Bradley breaks down key fundamental traits a good leader should have while Nathan shares his own experience related to his personal leadership development. John also shares books invaluable to his development as a leader, books that leaders and their teams would be wise to read together. So, jump into this insightful episode and become an effective and better leader with John Bradley today.
Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall
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In some circumstances, and to their detriment, PT owners can unknowingly be inappropriately reimbursed for their services due to mistakes in the insurance side of handling claims. OR insurance companies can change how they process CPT codes while owners and providers are unaware, until they see a handful of denials. In this episode, Connie Ziccarelli, the Founder of Guidepost Consultants, talks with Nathan Shields about how PT owners can properly manage and audit their insurance contracts to stay on top of the contracted fee schedules and ensure proper reimbursements. Her 30 years of healthcare business management experience provides a huge value in today’s conversation. So, what are you waiting for? Tune in to this episode with Connie now!
Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall
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Being a physical therapist to owning your own practice requires a huge mindset shift. You are no longer a PT; you are a business owner who happens to also be a physical therapist. When you are not clear on these boundaries, it can be so easy to chain yourself within the business and burn out. In this episode of the Physical Therapy Owners Club, our very own Nathan Shields sits opposite Neil Trickett of Practice Promotions as a guest on the Practice Marketing Power Hour podcast. He discusses with Neil what it takes to achieve Profit and Freedom in your PT practice. From his personal experience, Nathan talks about his journey—from stepping away from direct patient care to achieving greater success and fulfillment in his business. That progression requires a mindset shift for every business owner and, when shifted, opens up opportunities to experience greater profits and freedom in business.
(This episode is taken from a Facebook Live event in the Physical Therapy Owners Club Facebook Group).
Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall
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While PT owners focus on marketing to get new patients in the door there is a crucial step that can be overlooked - the conversion process from referral to the patient actually showing up for the initial eval. It is in this transition that the capability and processes of the front desk personnel can be exposed and decrease the number of new patients you could be seeing. In spite of your best marketing efforts, a weak process here could severely counteract your promotional efforts and leave you wondering why your marketing efforts aren't paying off. In this episode of the Physical Therapy Owners Club podcast, Nathan Shields and Adam Robin discuss what owners need to do in order to maximize their marketing efforts by getting every referral to show up for that first visit. Their insights bring so much value to maximizing new patient flow. Start driving more patients into your clinic when you tune in!
(This episode is taken from a Facebook Live event in the Physical Therapy Owners Club Facebook Group).
Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall
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There is no easy route to success, especially when you are treading alone on that path. Sometimes, you get stuck or find yourself off track, but when you look at the path of other successful solopreneurs, you’ll find a treasure trail of their success. In this episode, Dr. Erson Religioso joins the Physical Therapy Owners Club podcast to share his professional journey as a successful solopreneur. As someone who has started PT clinics, continuing education courses, therapeutic tools, blogs, podcasts, etc., Dr. E shares his insights on some of the pitfalls of success as well as some of the opportunities that exist for entrepreneurs in the PT industry now. What are you waiting for? Grab your magnifying glasses, and let’s find those treasure trails of insights from Dr. E that are valuable to your path to success!
Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall
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A topic we've never discussed on the Physical Therapy Owners Club podcast: Meetings. Feelings about meetings can tend to be negative. Some even avoid them as much as possible. But what you’ll learn in this episode is that is only because people have not witnessed what a good and successful meeting looks like. Today, Will Humphreys and Nathan Shields break down why meetings are important, what makes for good meetings, and how to make them an integral part of the culture you want to create in your PT clinic. Join in on this conversation and rediscover the power of good meetings.
Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall
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The potential of your clinic begins with the knowledge to elevate reimbursement rates and the courage to revolutionize your culture. It’s not just a podcast, it’s a pathway to transformation. Welcome back to the Physical Therapy Owners Club podcast, where we’re thrilled to have Steve Edwards return with an inspiring update on his journey. Join us as Steve shares the strategic masterplan he’s employed to elevate his clinic’s average reimbursement rate and the lessons he gained from previous podcast episodes to orchestrate a profound shift in his clinic’s culture and performance. In this episode, you’ll discover how the podcast has been a catalyst for remarkable changes in Steve’s clinic. From enhancing the patient experience to boosting provider satisfaction and refining his leadership skills, the ripple effect of these transformations is undeniable. Tune in to learn how Steve has skillfully leveraged the collective knowledge of past podcast episodes to navigate and successfully implement these transformative changes.
Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall
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Any Physical Therapy owner looking to grow and expand will need strong, aligned Clinic Directors to lead teams. In this episode of the Physical Therapy Owners Club, Nathan Shields and Adam Robin share their experiences of what it takes to successfully develop clinic directors who will carry out the purpose and vision of the clinic in the owner's place. They also provide insights on what to look for in hiring a clinical director and explain why you should hire one sooner rather than finding the person doesn't work. Don't miss this opportunity to gain insights valuable for your PT business.
(This episode is taken from a Facebook Live event in the Physical Therapy Owners Club Facebook Group).
Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall
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In today's challenging economic climate, inflation has posed a considerable burden on Physical Therapy Owners, driving up the costs of administrative positions. However, the solution to this issue might be closer than you think. Join us on the PT Owners Club podcast as we explore how leveraging Virtual Assistants (VAs) can revolutionize your practice, not only by reducing costs but also by improving efficiency. Our guest, Will Humphreys, PT of Rockstar Admins, discusses how his company has redefined the game for PT owners by connecting them with skilled VAs who align with their specific needs. He shares how his innovative recruiting firm for VAs can transform businesses, saving them valuable time and energy. Join us in learning how the strategic use of virtual assistants can be a game-changer, making your life as a PT owner more manageable and profitable!
Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall
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Consistently toiling without a vision can cause a PT owner to feel "stuck," unfulfilled, and even agitated. In this episode of the Physical Therapy Owners Club podcast, we invite you to join our enlightening Facebook Live event featuring Steve Thompson, Adam Robin, and Nathan Shields. Together, they discuss the transformative power of a well-defined vision, exploring how it can revolutionize not only your own journey but also the dynamics within your team. No more uncertainty or wasted effort because having a vision makes all the hard work productive and meaningful. With a shared vision, your team can align their efforts and collectively move towards your desired destination. Tune in now and discover the profound impact of having a vision in your PT practice.
Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call - https://calendly.com/ptoclub/discoverycall
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Google Reviews are a simple request from patients that can make a significant difference to your presence in Google Search results. The how, what, and who to get those Reviews are discussed in this Physical Therapy Owners Club podcast episode with Tyler Ashworth of SaintCX, recorded from a recent FaceBook Live event with Nathan Shields from the Physical Therapy Owners Club FaceBook Group. They discuss how to effectively collect what is considered “modern-day word of mouth” while keeping a reputable online presence in the eyes of Google algorithms.
Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall
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One of the weaknesses of PT owners is the development of a clear Marketing Strategy. Some of the components of a proper Marketing Strategy include answering the following questions: Who is the ideal client? What is the message to them? What do they need to know about you? Where would they hear about you? In this episode, we break down the development of a marketing strategy with Cliff Wonsettler, PT of Wonsettler PT so he can target areas of his clinic where his marketing is weak and how a more comprehensive strategy will net him more new patients immediately. From targeting and attracting the “right clients” to gaining internal referrals, we leave no stone unturned. Learn how to convey what potential patients need to know about your practice and where to effectively reach them. Tune in now to supercharge your marketing efforts and propel your clinic to new heights of success.
Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall
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With declining reimbursement and the effects of high inflation, it is getting more and more difficult for PT owners to squeeze substantive profits from their clinics. Thus, they have to be more diligent about monitoring and optimizing their cash lines—over-the-counter collections, average billed amounts, collections efforts, etc. In this episode, a recording of a recent Facebook Live event, Nathan Shields and Adam Robin of the Physical Therapy Owners Club discuss what owners must do to increase cash flows. Should owners implement some of these changes, they will see substantive changes in their company and its bank accounts. Stop struggling with squeezing profits from your business and start increasing cash flows today!
Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall
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Many Physical Therapy owners envision having a form of cash-pay or cash-based service, something with higher profit margins and void of documentation, regulation, and the insurance game. Stephen Rapposelli has spent the past two years developing StretchPlex to do exactly that and has learned some lessons along the way. In this episode, he sits down with Nathan Shields to discuss not only how he set up his program but also what he learned along the way and what he would do differently, so other PT owners can learn from his mistakes. Tune in to learn the pros and cons of cash pay, why hiring the right people is essential, how a coach can help you, and so much more! Let Stephen’s experience guide you to success.
Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall
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The avenue to growth lies in how deep the roots of your relationships with others run because these relationships become your secondary referral source. One of the basics of physical therapy marketing is to create relationships with the local physicians who would likely refer patients your way. In this episode, Adam Robin and Nathan Shields of PT Owners Club Coaching talk about the tactics that make for developing solid MD relationships and building a marketing team to support the owner. Join them to learn more about the value of building your list and leveraging those relationships for growth.
*This is a recording of the PT Owners Club Facebook Live Event on 8.22.23.
Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall
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As clinic owners, you have the potential to experience financial stability and success as your clinics thrive. Investing may seem daunting, but there are numerous ways available for them - stuff it in a mattress (not recommended), invest in stocks, purchase real estate, buy cryptocurrency, etc. In this episode of Econologics, Nathan Shields and Eric Miller discuss how to allocate excess cash to build wealth. If you have extra cash, it's worth considering exploring alternative investment options. These options could offer valuable insights and help you make the most of your money. Let's embark on a journey towards financial success with the help of a proven system.
Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall
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Over the past 15 years, EMR software has evolved into a necessity for healthcare providers, with benefits and capabilities changing significantly over time. Sharif Zeid of MW Therapy has been in the industry for almost 20 years and has seen those changes. Thus, he is in a good position to share his insights on the Physical Therapy Owners Club podcast into what is trending in the EMR industry and what to look forward to in the future. Joining Nathan Shields, Sharif talks about how patient portals, AI, marketing tools, and management reports can all be had in an EMR nowadays. He goes into detail on how these digital innovations can significantly improve the capabilities of PT clinic owners, and how to utilize them with utmost care.
Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall
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WebPT's annual 2018 survey of PT practices noted that completed plans of care (POC's) are a major issue in the industry, at a dismal rate of 15%. Only 15% of patients complete a full POC! Imagine all the gains that were missed, results that never came to fruition, and lives that could've been changed! Financially, consider what that means in lost revenue for a PT clinic. They estimate the loss of revenues for an average clinic to be equal to $150,000 per year! A majority of that, profit! This demonstrates the absolute necessity that we, as a profession and as PT owners, ensure that our patients are clear about what the POC is, how it will benefit them, and ensure we get their buy-in on it at the initial evaluation. In this episode, Adam Robin and Nathan Shields share a recording of their recent Facebook live event and discuss how Adam and Nathan have gained patient commitment to completing their full POC's.
Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall
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How do PT owners generate a positive culture they can be proud of? A fun, exciting, and productive culture - something they always dreamed of upon opening their clinic. In this episode, Jim Floyd from Ascent PT, with Adam Robin and Nathan Shields from PT Owners Club Business Coaching, discuss how they created an amazing culture that fulfills owners' dreams and makes coming to work exciting. They discuss the power of developing habits and systems that amplify exposure to core values, enabling individuals to manifest the desired outcomes. Adam and Jim emphasize the significance of clearly communicating values and vision, helping others understand and align with the organization's goals and objectives. To get an idea of the exceptional culture of a PT business, watch this episode with Jim Floyd and Adam Robin.
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Recent changes in reimbursement trends have been negatively affecting businesses in the physical therapy industry. Based on a recent APTA industry survey, the recent reimbursement trends are more dramatically negative than we've seen in at least six years. Dimitrios Kostopoulos from Hands On Physical Therapy and Diagnostics shares how his organization successfully dealt with reimbursement challenges and grew its business. Adopting a strategic marketing approach boosts revenue and also fuels business growth. Dimitrios stresses the importance of being deliberate and focused on financial and marketing endeavors, resulting in significant improvements to profit margins. Take advantage of Dimitrios Kostropoulos's expertise, and tune in to today's episode!
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Pushing and tracking production in a physical therapy clinic can have a negative connotation—'you're all about the numbers,' 'that's not patient-focused,' 'that's too corporate'—and lead to the owner being soft and reasonable with unproductive team members. However, when owners decide to know what the business requires to be financially successful and hold the team(s) accountable to those numbers, then results, morale, opportunities, and profits increase. In this episode, Physical Therapy Owners Club coach, Adam Robin, PT, discusses the beauty of a production-based business and the necessity that PT owners have to act like true CEOs and know the numbers, set the expectation, train and coach their teams, and hold them accountable. When they do so, their PT clinics will see amazing results.
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The traditional physical therapy business model will not be sustainable in the future. The model that has been successful in the past – open your doors, be nice to doctors, take all the insurances, set up a standard EHR – won't allow you to grow and navigate thru the changes that are coming to healthcare generally. Thus, PT owners in modern society need to be aware of the need for business coaching that they never learned, how to discriminate between insurances, the capabilities of MSKUS and EMG diagnostics, the addition of cash-based practices, AI software effects on healthcare, etc. In this episode, Will Humphreys, PT of Multiplexit and Rockstar Recruiter, joins Nathan Shields to discuss what owners need to be aware of to succeed in the future. Even with Artificial Intelligence coming into the healthcare industry, enhancing certain aspects could help run the business smoothly. Embracing the mindset of constantly learning will help you adapt to the changing landscape of Physical Therapy. Be open to integrating technology, diversify revenue streams, and tune in to this episode now.
https://unlockhba.com/about
https://now.unlockhba.com/therockstarrecruiter
https://intheblackbilling.com/
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Virtual interaction is widespread nowadays, but how can it be a benefit and cost-saving for physical therapy clinic owners? In this episode of the Physical Therapy Owners Club, Nathan Shields talks with Mark and Wendy Lucas, PT of Virtual Sally, who have modernized and streamlined the front desk experience, providing PT owners with a viable virtual front desk option. They explore the virtual experience, the pros and cons, and how a virtual front desk can benefit PT owners. Learn to leverage technology and streamline administrative processes, so you can enhance efficiency, improve patient experience, and ultimately focus more on providing quality care to your patients. Tune in to this episode now!
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With inflation, salaries, and reimbursement trends working against PT clinic owners, it's imperative to consider cheaper solutions to get more done and maintain/improve profits. Virtual assistants (VAs) can be a valuable tool to use and accomplish this, specifically. In this episode, Adam Robin, PT and Nathan Shields, PT share with private practice owners how they have found and used VAs to improve both personal production and production of teams in various departments - marketing, billing, admin, front desk, etc. Tune in now to learn how to strategically delegate tasks to VAs, so you can focus on your core responsibilities, deliver quality patient care, and drive growth in your clinics.
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Not all KPIs are created equal. In this episode,Eric Herman, PT, CCO ofBuffalo Rehab Group, discusses some key KPIs that he uses to assess patient engagement, patient retention, and team member engagement. He explains how learning these metrics can serve as invaluable tools in assessing your clinic’s performance and making data-driven decisions. Eric emphasizes how if you have solid KPIs that reflect high engagement and retention then your clinic will be more productive, profitable, and have an amazing culture. Tune in now and learn how to take your clinic to new heights.
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Adam Robin, PT of Southern PT Clinic has been successful at adding specialties to his clinic. He has been providing additional revenue streams, opportunities for his team members, and needed services for his community. In this podcast episode, Adam shares his story. How he came about adding these specialties, what he learned along the way, and how they have benefitted his company overall. If a PT owner is considering adding pediatric physical therapy, OT, or speech therapy to their clinic, this episode is a must-listen.
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Artificial Intelligence (AI) will be changing a lot of what we do in the future, and its impact will definitely be felt in the physical therapy industry, but how? In this episode, we talk with Pedro Teixeira, MD, PhD who has developed an AI software to help PTs become both more compliant in their documentation AND encourage proper billing for our services. This is just the tip of the iceberg as to what AI will do for our profession, starting with addressing a pain point for every PT practice.
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Adam Robin of Southern Physical Therapy Clinic has been successful at finding and retaining quality talent even in a difficult season for finding it. In this episode, he shares with Nathan his successful recruiting, hiring, and retention actions that have generated well-aligned physical therapists and team members, and, thus, an amazing culture.
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The money talk can frequently overshadow the great work physical therapists do. No matter how great the person at the front desk sells and schedules physical therapy. Yet, they can't collect everything owed with the service. In this episode, Dee Bills of Front Office Guru emphasizes the need to hire and train their personnel to become comfortable with the money talk without sacrificing the financial welfare of the clinic. She shares how to handle and talk with teams about the conversation and upsets about money. It starts at the top, confirming the value of the service, addressing the "baggage" that people bring about money, and ultimately doing what's best for the patients and clinic. Optimize your front desk with Dee Bills!
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Adam Robin, the CEO and founder of Southern Physical Therapy Clinic, has joined the PT Owners Club as a business coach to empower PT owners to create freedom. In this episode, he shares the ONE THING he believes owners must develop to succeed in their businesses. Focusing on empowering and coaching your team helps them develop to provide the best patient experience. Leading your Dream Team to success will also lead your business to success. Based on his and Nathan's experience as an owner, leader of his team, and coach to PT owners, he shares what is needed to take the next steps and grow from full-time PT to the full-time leader of a successful business. Tune in to this episode with Adam Robin and grow from today's conversation.
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Leveraging technology is not easy for many PT clinics. It requires a change in flow, mindsets, and protocols that can make life difficult in a busy clinic. However, embracing technological options can, in time, generate better results for patients, providers, and the business. Vikram Sethuraman of PT Wired, a patient engagement app, share with us how apps like his can improve revenues in a physical therapy clinic by increasing patient engagement, improving collections, and implementing new remote therapeutic monitoring (RTM) codes.
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In the latest of installment of Reality Podcasting with PT owners Avi Zinn of Druid Hills PT, Avi shares with us the challenges he faced in 2022 - stagnant growth and a DECREASE in average reimbursement rate. This caused him to look closely at his practice, assess the numbers and determine what he needed to address. The things he uncovered - a bonus program that didn't account for the fact that the business was losing money, an $8 per visit decrease in average reimbursements, and a lack of structure at the front desk. By working those issues out he's seeing a great uptick in production and profit thru 1st Quarter of 2023.
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This podcast episode is taken from Nathan Shields' guest appearance on Rafi Salazar's "The Better Outcomes Show". In it, Rafi asks Nathan to share his business journey as a PT owner, from start-up to sale, as well as the introduction of EMG and musculoskeletal ultrasound into his business. There's plenty to learn from in this episode - Nathan's hardships and successes - that will be of value to current PT clinic owners.
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Managing your money, and keeping more of it, may be the most important thing to do as an owner. Thus, you need to have the right people on your money team—biller, bookkeeper, accountant, financial adviser. It's easy to find an accountant, but in order to find the right one to work for you, you'll need to know what to expect, how to request what's important and filter out the ones who won't work to save you money (less taxes, please!). Eric Miller of Econologics joins the podcast in this episode to tell us what PT owners should and shouldn't expect from their accountants and how to leverage them to their benefit (more money, please!).
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Recruiting for PTs, general tendencies of PT owners, and emerging EMRs to consider - we talk about it all in this episode of PT Owners Club with special guest, Will Humphreys. Will has his pulse on the PT world with his work in recruiting, Rockstar Recruiter, clinic sales, Multiplexit, billing and collections, and In the Black. He talks about some of his recent experiences attending recent events lending and shares his general takeaways that could help every PT owner.
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As an owner, “you have to DEMAND profit from your business,” according to Eric Miller. He’s right! Being ignorant or naive about your income is just a way to keep your head in the sand and can make it hard to grow, support your team, or support your family. In this episode, Eric Miller, the CFA of Econologics, discusses what PT owners are NOT doing versus what they SHOULD BE doing to get greater profits from their business. These financial practices that most PT owners think are the right practices they should be doing to generate profit is the reason that holds them from growing their business. Find out what these practices are to grow your business by tuning in to this episode today.
https://econologicsfinancialadvisors.com/
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Dropping an insurance contract can be a difficult decision for a PT owner, as it may feel like they’re going against their purpose and commitment to the community. However, maintaining those contracts can be financially untenable and negatively influence our profit, limiting the ability to expand, progress, or better compensate your team members. In this episode, Trace Kennemore shares his experience of dropping a nationally recognized insurance carrier, how he dealt with the concerns above, and the difficulties that ensued. He added that PTs should know what their contracts are and identify the effects they would cause before they decide to drop them. If you want to increase your profit, what are you waiting for? Tune in and gather more insights from Trace’s experience!
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Most Physical Therapy clinics would improve their profits if they dropped their lower insurance payor. In fact, busy clinics would not only be more profitable, but they would also be more profitable with few patients. Steve Edwards of Achieve PT in Las Vegas experienced it—going from ~$60 per visit to over $100 per visit in the course of one year by dropping two of his lowest payors. And he's looking to drop even more. He joins Nathan Shields in this episode to tell us more about it! Hopefully, this conversation gives you the courage to stand up and expect more from insurance. As a whole, the only way the industry can stem the tide of declining reimbursements is to not accept those contracts en masse. Steve's story can provide confidence that it can be done with massive positive benefits. So drop your lowest payor now and discover how you, too, can increase your profits and grow your business!
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Implementing Remote Therapeutic Monitoring in a clinic can feel a little overwhelming for some PT owners. In this episode, we talk to Osprey RTM Solutions and Consulting PT Matt Jurek, a self-made relative expert in RTM coding and billing. He joins Nathan Shields to give a comprehensive guide on integrating RTM programs in PT treatment protocols and how they can benefit PTs and their patients! If you're looking for fundamental RTM consulting, this is the episode for you!
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Physical Therapy Owners typically have a hard time determining if their billing and collections are going well, leaving it up to the biller or company to stay efficient rather than being able to assess the data on their own. In this episode, Benjamin Meyer, PTA of Billing Done Better, shares the three ways PT owners can assess if their billing and collections are doing well without relying on the billers to inform them. It's a necessary ability that owners need to master if they're going to collect the most for their services and make a greater profit.
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If you want to grow and expand your PT business, as an owner you need the right management team. You need to find the right people who align with your purpose. Don't just hire anyone who is looking for a higher paycheck. You really need to coach your management team. In this episode, we take that advice one step further. In order for your team to grow most effectively, they must receive coaching as well. This can be done by you, the owner, thru one-on-one effort and the structure of a leadership development program, or you can leverage a coach to help you. Join Nathan Shields as he talks to Michelle Bambenek of Multiplexit. Michelle shares what she does as a coach for Clinic Directors and Front Office Managers to support and take that burden off the owner and how owners can do it as well.
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Shaun Kirk, PT has spent decades coaching PT owners on how to improve their practices and their lives. Now, he shares his wisdom on the PT Practice Success Podcast, and Nathan Shields was lucky enough to be his first guest! In this episode, they discuss what they've learned about PT owner mentalities as coaches of private practice PT owners over the years. Shaun and Nathan have years of experience dealing with clients in the PT industry. Tune in to this conversation and gain more insights from these experts today!
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APTA's 2022 PPS Conference was held last November 2-5. It is a great place to run into people and catch up with other PTs. In this episode, Will Humphreys, the founder of the Healthcare Business Academy, joins the podcast to discuss our impressions after attending APTA's 2022 PPS Conference. Will any group, or anyone, take a stand to change the direction of the private practice PT industry? What can owners do to stem the tide? Tune in to this episode to find out!
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Shaun Kirk of PT Practice Success has been a business coach for decades. From his perspective, owners have had to be ever more conscious of productivity and efficiency to be profitable. In the past few years, one KEY STAT has become more critical than ever in determining whether PT clinics will be maximally profitable or not. This episode will cover that one stat, how to implement it, and how to hold those expectations of your team. Do you wish to take your practice to the next level and far beyond? You better tune in to this episode because Shaun is ready to help you!
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As technology advances, many things are made more manageable, especially in healthcare. Care strategies and delivery become more effective with easier access to health data that's been automatically recorded and reported to the care team. Remote Therapeutic Monitoring (RTM) became accepted by the Center for Medicare Services as of 2022. Thus, Physical Therapists can now bill for apps and "wearables" that monitor patient motion (HEPs) between PT sessions.James Heathers, the Chief Science Officer forCipher Skin, joins the podcast to explain how RTMs can be utilized to benefit patients and providers during the episodes of care. Tune in to this episode for a more comprehensive discussion with James Heather!
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Recruiting is something you need to be doing as a business every year. Like a flywheel, you need to create a system with your principles. You also need to be able to retain the right people so that you can grow further. Join Nathan Shields as he talks to healthcare entrepreneur Will Humphreys about how you can grow your PT business. Will has plenty to talk about PTs in business, and this episode proves it. Learn what's working for owners in finding PTs to recruit, how Will scored tons of government cash through the Employee Retention Credit, and the upcoming PPS event (and why you should attend). Also, discover the wonders a virtual assistant can do for your business growth.
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Are PT owners too busy to change the trajectory of outpatient ortho PT? Are they too worried about the pushback they'll receive when they actually make a stand and say, "enough is enough"? Or do they see what's happening and simply not know where to start to make a difference?
October is National PT Month and a time to revisit our Purpose for choosing the PT profession. Will Humphreys and I take the time in this episode to discuss how to engage our teams and patients in fulfilling their purposes and making an impact in their lives. We discuss how to find deeper meaning in our practice instead of just going with the flow that may be killing us slowly, and National PT Month is a good time to do it.
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While the digital pages are filled with questions about the rehab therapy industry in the future, answers flooded the pages. The sixth annual state of rehab therapy report discusses the most comprehensive analysis of the industry's key trends, challenges, and opportunities. In this episode, Heidi Jannenga, the co-founder of WebPT, summarizes the 2022 State of Rehab Therapy Report results, assessing general statistics based on national PT survey responses. Among the report's findings were the priorities of staff physical therapists, average salaries by experience and location, needs and concerns of outpatient physical therapy owners, and overall perceptions of the industry. While rehab therapy is being shaped, get ahead of the trends by tuning in to this episode with Heidi!
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Avi Zinn, the owner of Druid Hills Physical Therapy, did an Annual Strategic Planning Session with Nathan Shields in early 2022. He developed a clear Purpose, Values, and Top 5 Priorities for the upcoming year. Although visit numbers aren't where Avi expected, Avi has seen significant improvement in the foundation of his business - clinic director development, front desk program with policies in place, and marketing strategy with the help of a marketing assistant over the past eight months. Now he's ready to grow and expand in a way that will be stable with staffing capable of stepping up. In this episode, he shares what he's done to get there and how it benefits from annual strategic planning. Tune in to this episode to grow and expand with Avi Zinn!
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During COVID, problems with having no-shows started taking a toll in many clinics. Ryan Wooley, PT was sick of high cancellation rates and was frustrated with the PTs on his team being less than productive, so he decided to switch things up. In 30 days, he changed to a pay-per-visit provider reimbursement model; in 60 days, his cancellation rates and productivity levels significantly changed—95 percent better! In this episode, Ryan shares with us how he rolled out this program and how it's affected his practice since doing so. Tune in now and see how Ryan switches to a Per-Per-Visit Model and why the clinic metrics improve.
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PT owners will always have to consider, "Do I take this low-paying insurance or not?" when deciding if they should go in-network with a low-paying insurance company. There are a few parameters to consider when in this situation. In this episode, Michael Kelly breaks down what he believes are the basic financial principles to help you decide if a contract is "worth it."
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Stephen Rapposelli heard of a new business, StretchLabs, at The Graham Sessions, and immediately his heart sank. "How do they get away with providing what people believe to be PT?" he thought. However, instead of remaining despondent, he changed the question to, "How can I take advantage of this and build my own version of StretchLabs?" Since then, he's built a successful adjunct to his PT practice which provides services that his community will happily pay cash for, without the traditional PT overhead.
Stephen opened his private practice in Delaware in 1992. He has grown to 3 clinics and has been voted the best PT business in his state for numerous years. Today, Stephen shares his story about how he developed a cash-based service and succeeded.
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Technology has made payment collection easier for clinics and patients. It has also made it easier for PT owners to collect outstanding balances. In this episode, Nathan Shields speaks with Sachin Bhatt of Rectangle Health about the current tech advantages that are available—text to bill, QR codes, payment online, secure CC storage, etc. All these options make it easier to collect and make $$. So tune in and find the best digital payment solution for you!
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Has your clinic been busy these past months? Are you considering hiring new PTs to solve the problem or dropping low-paying insurance? Will Humphreys, the owner of Rockstar Recruiter, has been helping PT owners recruit well-aligned, quality PT owners. He joins us on the podcast to discuss whether owners of busy PT clinics should keep waiting lists for patients. Will also shares the two things that reminded him of how business owners should generate profit - increasing revenue or decreasing expenses? Tune in and discover what we need to consider to solve the problem of having a busy clinic and, at the same time, generate profit.
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The economic landscape has been changing quite a bit since COVID-19—inflation, the Ukraine-Russia war, supply chain backlogs, etc. And some of these things will obviously affect the PT industry. But exactly how and to what extent? What can be done to alleviate the negative trends? Dimitrios Kostopoulos, P.T., M.D., Ph.D., D.Sc., ECS, of Hands-On Diagnostics and Hands-On Companies, shares with us his view of current and future trends, what may be coming down the line from Medicare, and what can be done to survive the changes.
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Crafting a content strategy can be daunting, but with a little forethought and planning, it can make the process easy, consistent, and impactful. As Director of Marketing of a large PT group, Peter Decoteau has to create plans and strategies for large marketing efforts. Every year they put a lot of focus on content strategy – essentially determining what content his company wants to produce throughout the upcoming year. In this episode he shares what his content strategy consists of.
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If you're looking to sell at any time, especially in the next two to five years, this episode is for you! There are things you can do to maximize your sale price, and in this episode, Eric Miller of Econologics shares with us 10 factors that make a significant impact. Each of these items doesn't make a huge impact by themselves but combined, they create a well-run, cash-flowing clinic that is easy to maintain (if you want your own, personal ATM) or sell for maximum value.
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It's wonderful to highlight a couple of PT owners who are not only past coaching clients but also young mothers who gathered the courage to partner up and create their own PT practice. Susan Halbig, PT, DPT and Karen Pettine, PT, DPT of ABQ Scoliosis and Spine Therapy in Albuquerque, NM found themselves as new mothers with a common desire to open up their own PT clinic. Not only have they been successful since then, they have provided specialized care to do so. Rather than a "take any and all patients" approach, they have "niched down" to see the exact patients they want to see and have expanded quickly because of it.
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In a clinic with multiple PT providers it can be difficult to get consistent patient results across the team. Tom Dalonzo-Baker recognized that in his team and decided to systematize their patient care process in order to get consistent care, plus it led to better patient compliance and results! In this episode Tom shares with us the thought process that has led him to create the system and thus how he developed Total Motion Release. Giving us the steps and law that make up this system and providing us tips on better understanding our body!
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As a follow-up to our last episode, Dee Bills of Front Office Guru shares what makes the best Front Desk/Patient Care Coordinator in terms of mindset, attitude, personality, and ability. There is an ideal mindset and an ideal way to train your front desk that will significantly affect your patients and your PT clinic for the better. The front desk greatly contributes to the welfare of patients in your PT clinic. Dee shares her insight in this episode so PT owners can learn how to improve the production at the front desk to have an overall positive effect.
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The front desk is the first and last thing your patients see. So it's very important to have competent and truly caring people on there. To help you level up your front desk, Dee Bills is here with 5 key stats that you need to keep track of as a front desk.
Dee Bills started Front Office Guru because she recognized that her business was hemorrhaging production, efficiency, and profits because of the shortcomings at her front desk. Recognizing that front desk personnel needed more training she went on a 1-year mission to create a highly efficient front desk department, and her business changed dramatically. She now trains PT (and other healthcare) teams on how to run their front offices productively and effectively so providers can be most successful.
In today's episode, join Nathan Shields as he talks to Dee Bills about the 5 key statistics that she tracks at the front desk to ensure things are running optimally. Remember, it's the front desk's job to coordinate care and it's the provider's job is to provide the care.
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Diagnostic ultrasound or musculoskeletal ultrasound (MSKUS) has been used for decades in the healthcare industry. It is also within the scope of practice for almost all PTs in the U.S. However, very few PTs have taken the effort to learn how to use it because it is difficult to learn. But its capabilities, if utilized, are able to significantly improve the care and results that PTs get with their patients. And if PTs truly see themselves as potential gatekeepers for musculoskeletal conditions they MUST have such objective tests at their disposal. It's the only way to grow in your profession. Bart McDonald, PT has implemented MSKUS in his PT practice to great success, setting his diagnostic ability and patient care head and shoulders above other clinics. Join your host Nathan Shields as he talks to Bart McDonald about how he's using MSKUS successfully. Find a mentor and start practicing MSKUS today!
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Are you STILL taking insurances that pay you less than your cost to do business? Why? Losing money and wasting time on low-paying insurances can be a big drain on your business and bottom line. And, from a greater perspective, the fact that owners accept negative-profit pay rates is the reason PT reimbursements continue to decline. On the other hand, there are many owners who decline these contracts and do just fine. Sturdy McKee is one PT owner who built a successful clinic on opting out of most insurance plans and shares how he did it in this episode.
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When there are 80,000 PT ads on Indeed (like there currently are), it can be difficult to stand out from the rest and capture the attention of the best PTs. However, based on his years of recruiting success, Will Humphreys of Rockstar Recruiter has found the secret sauce that has helped many owners find the best fits for their practices and shares them with us in this episode.
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Owners will, at some time in their experience, get to a point where they're feeling stuck or "languishing" in their business – things aren't progressing, things are "OK" but could be better, and they may feel lost and unsure of what to do next. It's at those times where it's important for the owner to recall their purpose, generate a vision of what they desire, continue to learn and grow, and take the time to work on your business. Jamey Schrier of Practice Freedom U joins Nathan on the podcast to discuss exactly what owners need to consider when they feel like they're "stuck" in order to get out of that rut.
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3D technology took quite some time before it started to be utilized in PT practices... until now. With recent developments in the space, patients and owners are benefitting from this piece of innovation. In this episode, Dr. Joe Simon, CEO of 3DM Diagnostics, shares with us how this technology can improve patient engagement and retention, leading to better outcomes, while also helping PTs obtain objective and scientific measures to guide their care. What used to be considered a future tool for guiding healthcare is currently developing and available for PTs to implement... NOW.
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Kim Nartker, PTA of the Rehab to Wellness BOSS podcast (and Stretch Mobility Coach) had Physical Therapy Owners Club host Nathan Shields on her podcast. Listen to the interview where they discussed what you need to consider BEFORE starting up your next side hustle or revenue stream. Discover how the Impact Filter will help you decide if you're ready. There is a lot to consider here, yet much of it is necessary and will set you up for a successful launch. Join Nathan and Kim as they coach you on how to start your next business venture, especially in the PT space.
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One of the perks of just getting started in business is learning from those who came before you. In this episode, Nathan Shields is joined by long-term friend and business partner William Humphreys to discuss some of their biggest mistakes in ownership after two decades in the industry. William is the CEO of In The Black (Medical Insurance Billing Consulting). Today, he looks back on his business journey to share what he would have done differently both as an owner and a leader. From coaching to recruitment, he gives valuable and practical business advice to help you avoid making the same mistakes he did. This is an episode you don’t want to miss, so grab a pen and paper and tune in!
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How close are you to living the dream? Are you clear about what that looks like? What's your endgame? For what purpose are you working so hard in your clinic? In this episode, Nathan Shields talks to Scott Fritz, author of "The 40 Hour Work Year" discusses what all owners should consider - what is their exit strategy? In other words, begin with the end in mind. Whether you're looking to sell your practice in the next 3-5 years or you're thinking of retirement in 20 years it's necessary to know what the goal is because eventually, it will happen. Scott shares with us how to be prepared.
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At the beginning of the year, it is common for PT owners to have a dip in revenue due to various factors. From the holidays, vacations, and deductibles in play to the winter weather, illnesses, etc. Thus, Econologics' Eric Miller's presentation on How to Resolve Cash Flow Issues is a timely one but appropriate for any time an owner has cash flow issues. In this episode, Nathan shares the recording of Eric's presentation to The PT Millionaires Mastermind. He breaks down the ten steps to go through to resolve cash restrictions and open the floodgates. Overcome cash flow crunch and start the year right! Don't miss out on this conversation!
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Some business owners might think that they have everything under control and they are doing the right things for success. But what if they are wrong? What if they are only creating more stress? In this episode, Paul Wright, PT of Practiceology, shares the seven things that reduce profits and create more stress, and when corrected, can lead to greater growth and freedom. What are you doing wrong in your business? Paul shares all of these mistakes based on his own experience so that we can learn from them. This is the perfect opportunity to equip your knowledge with strategies to succeed!
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Get ready for a quick one. Nathan Shields is interviewed by Paul Wright of the Practiceology Podcast as they hit it hard and fast with 7 questions in 7 minutes. Learn how to get “unstuck” as a business owner. Reach out, step out, and start networking today!
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81,000 PT ads were posted on Indeed in October 2021. How do you set yourself apart? During this time of "The Great Resignation" PT owners are having a hard time finding PTs as well as the other admin team members. Finding the right people to work with is hard but possible. Will Humphreys, PT of Rockstar Recruiter shares with us what it takes to create the most compelling ad and job offer to attract people who are aligned and looking to work with your clinic specifically. It’s time to explore the possibilities. Tune in so you could discover what could be the best for your organization and be a great team leader.
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The APTA's Private Practice Section (PPS) hosts an annual PPS Conference dedicated solely to private PT owners. This provides them the opportunity to learn, communicate, and network with other owners in the "trenches." Yet, only 5% of PT owners attend. Why? Learn why you should attend with your host Nathan Shields and his guest Will Humphreys. Will is the CEO of In The Black. He teaches entrepreneurs the value of this key phrase: Profitability unlocks possibility. Learn why every PT owner should attend PPS. Do you question the value of it, or have you not created a business that would allow you to leave? At that point, do you really own a business, or does the business own you? Learn more about PPS today!
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What should a PT owner do to become successful? In this episode, host Nathan Shields sits as a guest for Edric Zheng's new podcast. Nathan talks with Edric about what he’s learned as an owner and business coach over the past 20 years. PT owners need to step out of patient care and take the time to run their businesses. As the owner, you need to train your physical therapist to succeed in your business and hold them accountable to be productive. Do you want more tips on how to become a successful PT owner? You’d enjoy listening to this episode. Tune in!
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Unlike other medical practitioners, you will be seeing your physical therapist several times each month or week. Aside from impeccable sessions, you will also be expecting quality - and welcoming - customer service every time. Steve Line, PT, author of The Feel Good Experience and co-founder of Columbus Physical Therapy in Columbus, NE, shares what it takes to improve patient compliance, engagement, and overall results - a 5-star patient experience that is intentionally created and trained. Steve and his team took the time to detail what an optimal patient experience is and what they needed to do to create it. He looks back on when they noticed an improvement in patient retention, cancellation rate, and referrals of family and friends. Steve shares some of the secrets detailed in the book on this episode.
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We have been following the journey of Avi Zinn, PT, DPT of Druid Hills PT in Atlanta, GA, for two years, tracking his growth as a newer clinic owner. At this stage, Avi is out of treatment completely and continues to grow his business. Since the last time Avi has been on the show, he's made some changes for the better – hiring another front desk person, implementing weekly team meetings, and planning for a leadership team. In this episode, Avi discusses with Nathan Shields how he's handled these issues and gives us a peek at what he's looking forward to in 2022.
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Everyone needs a PT! After all, what is your practice without one? Unfortunately, the current pandemic has made it extra hard to find the right PT. So in this episode, four experts gather together to discuss what PT owners need to do to hire their next PT (when everyone else needs one, too). Nathan Shields is with James Savas of HR Professional, Brian Weidner of Career Tree Network, and Will Humphreys from In The Black Billing & Collections. They take the time to instruct what owners need to say, where they need to be, and how they need to present themselves to snag the next rock star PT. Tune into this episode to learn different strategies that you could implement in your hiring process.
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What's the PT's biggest problem? It's finishing documentation. The time and energy it takes to do documentation properly and in a timely manner is a headache that we all must endure. Enter Marc Moore, PT, the owner of Moore Physical Therapy. Marc talks with Nathan Shields about how he found a solution for his clinic. It has changed the lives of his PTs on staff, a benefit that will retain them for a long time. In this episode, he shares the benefits of having a scribe on the team and what that looks like. PT owners would be wise to adopt this practice! Do you want to get rid of your documentation headache? Then you need to tune in to this episode.
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If you want your business to generate seven figures, all you need is a business differentiator - small actions that can help your business stand out from the competition. Joining Nathan Shields today is Garrett Salpeter, the Founder of NeuFit and the creator of the Neubie, a device that safely sends direct current signals precisely to where a patient is experiencing pain or muscle movement limitations, re-educating the muscles by tapping into the power of the nervous system. Garrett talks about some simple business principles that can help generate HUGE results in your practice. Learn how NeuFit differentiates itself from all the other recovery and training services out there. Plus, discover how to motivate and set goals for your clients so that they will keep coming back for more.
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If there was ONE meeting you should have each year in your business, what would it be? In this episode, Nathan Shields talks about the MOST valuable annual meeting that an owner should have - the Annual Strategy Session. This is the one meeting in which you can step aside from the day-to-day and assess your business as a whole - weak points, strengths, upcoming issues, internal dilemmas, etc. - all at once.
The Annual Strategy Session can invigorate you and your team while coming together to determine what items are essential to achieve our goals this year. It’s a highly valuable meeting and a MUST for clinic owners. Listen to this episode to discover tips on how to have successful annual strategy sessions.
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To succeed, we have to know how to build great relationships. But, how do we do that? Is there a specific process or guideline we can follow? Jeff Sallade, PT, DPT talks about successful expansion of business through partnerships. Jeff and his partner have expanded to more than five clinics in the 10 years they've been open, all with a partnership business model that's allowed their PTs to grow into new leadership roles. In this episode, Jeff shares with us how they've established each partnership as well as some of the details, considerations, and pros and cons to partnerships in general. This episode is a great follow-up to Eric Miller’s discussion just a few episodes earlier, on what to consider when determining if partnerships are right for you.
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Do you know that clinics don't have to be private practice owners' sole source of income? In today's episode, Eric Miller, the Owner and Chief Financial Advisor of Econologics, shares with Nathan Shields the importance of creating multiple income streams and how you can do it. It isn't a sudden shift of capital; instead, it's a steady effort to create wealth from other financial sources, leveraging the clinic's revenues to diversify your wealth. If you follow this episode, you'll witness a dynamic change in your financial future. You wouldn't want to miss out on this opportunity. Tune in!
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Do you know the biggest issue facing new PTs? It's not finding employment or the "right" job that meets their goals. No, their biggest issue tends to be the amount of debt they are burdened with after a long road or scholarship. The average PT comes out of school nowadays with >$150k in student loan debt. Considering the average salaries in out-patient practices, this can be an overwhelming obstacle to stay in the PT niche of their choosing. The episode's guest today is Bart McDonald, the author of Debt-Free PT. Bart talks with Nathan Shields about how he wrote his book to help new PTs and practice owners become aware of the current state of debt and overcome it as a collaborative endeavor. If you want to know more about the major issue most PT graduates face, this episode's for you. Tune in!
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How do you create successful partnerships for your business? Nathan Shields presents Eric Miller, the owner and Chief Advisor of Econologics Financial Advisors. Eric talks with Nathan about specific steps you need to take to put you in the best position to succeed in your partnerships – from aligned purpose and goals to gifting hard equity. Join in the conversation to discover critical steps that need to be taken to ensure you meet both parties' goals and sidestep the potential pitfalls. You wouldn't want to miss this episode!
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- Here’s How »
Join the Physical Therapy Owners Club today:
- ptoclub.com
- Physical Therapy Owners Club Facebook
- Physical Therapy Owners Club LinkedIn
- Physical Therapy Owners Club Twitter
Handling a team is challenging, especially when there are members who don't cooperate. So when push comes to shove, how do you let go of someone? Today, James Savas, the Deputy Chief Executive Officer at Hands-On Diagnostics, breaks down the process for us. James talks with Nathan Shields about how business owners should handle termination or resignation. It begins with mindset, clear reasoning, role-playing, and documentation, documentation, documentation! Taking on the role of leader and holding team members accountable can be difficult, yet it is necessary for the growth of your business. Tune in and let go of someone as clean and simple as possible!
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- Here’s How »
Join the Physical Therapy Owners Club today:
- ptoclub.com
- Physical Therapy Owners Club Facebook
- Physical Therapy Owners Club LinkedIn
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Most PT clinic owners have aspirations for growth - either in size or number of facilities. However, knowing WHEN to do a business expansion is the most important question to consider. Eric Miller of Econologics generated a checklist for clinic owners to use during expansions. He joins Nathan Shields to discuss how it can help them minimize risks and set up for success. If they have hit key statistics benchmarks, put finances in good order, made policy and procedures up to date, anyone will be well on their way to sustainable growth.
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Leadership development is not a topic commonly discussed within the PT industry. However, just like any business, leadership plays a big role in growing and expanding your business and practice. Dr. Michelle Bambenek is the Regional Vice President of Operations at Empower Physical Therapy Group. She is also a leadership coach and consultant for both PT owners and people outside the PT industry. In this episode, she joins Nathan Shields to break down the critical components of leadership that empower team members to grow and, in turn, your business. Michelle emphasizes the importance of values and imbuing a sense of mutual responsibility within the team. Learn more about the steps and successful patterns to expand your PT practice.
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If there’s one thing successful PT owners have learned, it’s that the key to their goal and vision is to have a great understanding of their cash flows. If you want to be successful, you need to know where it comes from, where it's going, how it's handled, and how it's spent. If you neglect your financials and DON'T manage your cash flow strictly, you can say goodbye to your business. In this episode, Eric Miller of Econologics shares with your host, Nathan Shields, the ten key characteristics that financially successful owners should have. After years of working with successful owners, Eric believes these characteristics are 100% legit. These key traits will set any owner up for success going forward.
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Everyone wants their business to succeed, but what does it take to run a successful physical therapy clinic? In this episode we find out the key steps to success for PT clinic owners. Nathan Shields takes a look at eight key steps that you need to take for your clinic to succeed. He analyzes each key step and tells you what you need to know and do. Tune in and learn the secrets to a successful PT clinic here.
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There are many key performance indicators you can use to measure productivity. But there is one key stat you need to increase productivity AND patient outcomes. In this coaching one-on-one episode, Nathan Shields explains what this key stat is and why it’s important. He’ll also teach you how to implement it in your practice ASAP! This is a proven strategy that will transform your practice. What is this key stat? Tune in to find out!
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Making a greater impact in the community is a dream for many medical professionals. Alicia Backer, PTA has spent the past 7 years developing a culture and a clinic that is focused on doing just that. In this episode, Nathan Shields interviews Alicia as she shares what her clinic does to find team members who share their mentality and are ready to do some of the things they do to integrate themselves into the community. Alicia and her team have generated a fun culture that looks forward to working and playing together. Their patients sense that and gravitate to them as clients.
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Enriching the entrepreneurial mindset is a process that involves executing strategies and having the openness for new ideas. A great group of peers that would guide, motivate, and help you develop your skills would be a great way to enhance your skills and learn new things. Stephen Rapposelli, PT has been a long-time listener to the podcast and takes advantage of the opportunity to put Nathan Shields on the hot seat in this episode. They talk about why he likes the podcast, the best books to read, and a few things in-between. They delve into a great mastermind group, how to become a better CEO, the pros and cons of a PT, and a non-PT mastermind group. They also discuss the difference between masterminds and coaching.
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A lot of people follow one compensation model their whole life, that changing it would be difficult. But not everyone wants to follow guaranteed salaries and occasional bonuses. Especially in the PT industry, people want some control of their salaries. Jason Wambold believes that giving people the power of choice would help them achieve a lot. The Cofounder and Physical Therapist of OnusOne, Jason is leading the charge to bring compensation models up to date in the PT industry. Join Nathan Shields and Jason Wambold as they examine what people want when it comes to compensation. Learn how to balance the risk and reward of production to satisfy both the employees and the owners.
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Does your business fail in providing for your family’s needs? Then you need to make changes to force it to make more money. The show’s guest today is Eric Miller, the owner and Chief Advisor of Econologics Financial Advisors. Eric talks with Nathan Shields about how your business’s main purpose is to serve your household. You have to treat your family as your parent company. Pay your family first to protect its assets and create more income sources. Change your mindset regarding business ownership and learn how you can make more money for yourself and your family!
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Recruiting has changed over the past two years. How you find your next PT now is much different than it was prior to the pandemic. The show’s guest today is Brian Weidner, the President of Career Tree Network, is a recruitment advertising and human resources firm that helps physical therapists connect with career opportunities. Brain discusses with Nathan Shields in this episode how PTs are now making employment decisions with a greater focus on personal dynamics and lifestyle. That’s why we need to show PTs how the job can fulfill their lifestyle goals and their own needs. If you want more on how to find your next PT, tune in!
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Treating patients isn’t just about getting them through the door. You and your team also need to make sure their plan of care is completed. Our host, Nathan Shields, flies solo today as he talks all about making sure no patient falls through the cracks. Nathan discusses how to plan and execute a weekly walkthrough to make sure all active patients are attended to. We also hear about the benefits this brings, not just to the patients, but to your health care providers as well.
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Businesses can’t survive if their cash flow is not consistent. You want to make sure you always have a good amount of money coming in. Nathan Shields sits down with top financial adviser Eric Miller from Econologics as they discuss what you need to do to ensure and increase in cash flow. They discuss seven tips that will help create a better cashflow for your business. A must-listen, especially when you need to learn how to increase profitability.
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To NOT be the answer-person in your company should be the goal of every business owner. You can achieve this by creating simple job descriptions, handbooks, and training manuals that efficiently answer every possible question your employee may have. “Systems-dependent, not people-dependent” – that's what we learned in EMyth Revisited, but how do we get there? Where do we start? In this episode, Sean Miller, PT shares with us exactly where to start and what a functional job description and handbook look like and how they bring value to your company. Tune in to discover how you can implement this in your organization!
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Businesses take advantage of social media marketing in order to step up their game. But with all the noise about digital marketing methods, it’s easy to go down the rabbit hole and be overwhelmed. Joey Allbritton, former dental hygienist and owner of PT Marketing Secrets, who’s been helping physical therapy owners elevate their social media marketing efforts, joins Nathan Shields as he gives very helpful advice on how PT owners can take advantage of social media marketing to get more clients. He also highlights the importance of assessing their clinics and establishing a system that will eventually help in the whole process of elevating their digital marketing efforts.
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Are you considering or in a business partnership? There can be some great benefits from being in a partnership, but many things have to be agreed upon and aligned for most to go well. Dr. Arianne Missimer had to go through a difficult break-up with a business partner, and in this episode, shares what she would do differently with her next partner. I, on the other hand, had a very successful partnership with Will Humphreys and share what went well for us.
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Developing leaders is necessary to have successful and sustainable growth. Nathan Shields' guest today is Connie Ziccarelli, founder and owner of Guidepost Consultants & Mentoring. Connie and Nathan discuss how team development is like a plant. Your team requires careful planting, watering, fertilizing, and attention. Connie has spent decades creating the PT teams required to grow multi-clinic companies across multiple states. In this episode, she'll take us behind the scenes as to how she accomplished it. Tune in and discover how keeping the team and their progress on your radar is a key component.
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Exit planning can never begin too early ("begin with the end in mind," right?). In this episode, Nathan Shields sits down with Eric Miller of Econologics Financial Advisors to discuss some of the minor things you can do to plan for your eventual exit. What are the biggest questions you need to ask yourself? When should you start planning? How should you organize your business financials? It's going to happen sometime, so it's best to take the time to do it now, and especially when things are going well, instead of waiting for the time when you HAVE to make an exit.
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Continuing where they left off in their last discussion, Nathan Shields sits down once again with Avi Zinn, DPT of the Druid Hills Physical Therapy in Atlanta, Georgia. Despite being a new PT owner, he already made some big changes in the last episode – changing his EMR, outsourcing his billing, changing his business coach, and was expecting his front desk to change in the near future. In this episode, they discuss the effect of those changes and how he started 2021 with a bang using a roadmap for continued growth and expansion. He's made some great decisions along the way and is headed for even greater success. Moreover, Avi also shares some strategies he follows when hiring new PTs, particularly with how online ads work in the recruitment process.
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The COVID-19 pandemic has pushed every one of us to adapt to this new normal and marketing strategies are no exception. In this episode, Nathan Shields interviews his long-time friend, Neil Trickett, who talks about how marketing strategies can be optimized in the post-COVID world. The CEO of Practice Promotions, Neil is a marketing expert who has worked for over 900 PT clinics across the US and Canada. Neil and Nathan take some time to discuss online visibility, SEO, web content, and other elements that PT owners should pay attention to in order to keep their funnels busy. Stick around to the end as he shares his personal new normal strategies and what should owners be really focused on.
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Growing and scaling your business while maintaining your lifestyle is a challenging feat to pull off. How do you go about it, and where do you begin? Dr. Joseph Tatta, Founder of Integrative Pain Science Institute, has been through the full cycle of business ownership – start, struggle, grow, struggle, learn, implement, scale, and sell. Along the way, he recognized that he needed to do things differently if he wanted to scale and maintain his sanity. Tune in to this episode where we discuss what he did to manage the stress and maintain a lifestyle that allowed him to grow to 16 clinics in a saturated market.
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"How are you showing up in the world?" is always a central question in marketing. For Jamey Schrier, PT, driving referrals is an essential first step in building up your business authority and reputation. Joining Nathan Shields once more, he talks about the best way to present yourself to referral sources, patients, and communities, which is an essential part of your marketing message. Nathan also discusses how to be clear with your goals, choosing the proper target market, and how to come across the public in the most engaging ways. He also explains why it is important to focus on delivering tangible solutions than mere therapeutic methods, making your PT practice more than just what is happening within your clinic.
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The importance of the front desk, and the experience that patients have there, can never be overestimated. Stacey Fitzsimmons of Account Matters, Inc. has witnessed this time and again through her work with PT clinics across the country. Considering that the patient's assessment of your clinic (and not the therapy you provide) could hinge on those interactions, you have to make sure that the person at the front desk fits the bill and gets properly trained. Having a natural people-person and problem-solver and someone who is positive, encouraging, and straightforward is essential. Far more than we give them credit for, they have a direct connection to the revenues of your company. Now the question remains, are they more important than the PT's in the back? It's worth considering. Follow today's episode as Stacey sits down with Nathan Shields to tell you.
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Aaron LeBauer, PT, DPThas successfully opened and coached many out-of-network PT clinics over the past decade. Based on his insight, he believes that in-network providers could do SO MUCH MORE with their marketing and conversions if they took the time and energy to master those aspects like their out-of-network counterparts. In this episode, he joins Nathan Shields to share what makes him successful in his cash-based niche that could easily translate to in-network clinics and make their marketing and conversions more effective.
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Many people have given up or temporarily set aside their formula for success when the pandemic hit, putting a halt to their professional growth. But even with such a huge obstacle in front of you, should you really stop moving forward? Adam Robin, PT, DPT is proof that you can achieve your goals even when faced with a pandemic that threatens to derail your business. Adam recognized early in his ownership that he needed help and guidance to become a better owner, and so he focused on getting a coach and implementing the things he read about in business books. Since then, he's moved out of treating, hired more people to implement his procedure, and looking forward to expansion. In this discussion with Nathan Shields, learn how Adam's constant desire for progress allowed him to make a successful career transition.
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What kind of owner would you be if you could address every issue that needed to be addressed with every team member in a timely manner? How would that change your clinic? How would that change the culture? Holding hard conversations doesn't come naturally and takes some work, but it is possible. In this episode, Nathan Shields is with Jenna Gourlay, PT, DPT of Professional Rebellion to discuss what it takes to make those conversations easier and more productive. A focus on transparency, numbers versus emotions, and maintaining curiosity are critical aspects of having productive conversations in spite of their severity. Hopefully, this episode provides the tools to help you be successful in your future conversations.
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In today's episode, Nathan Shields and Matt Slimming, PT, DPT discuss what owners need to consider when it's "time to hang 'em up," when they're taking advantage of a sale opportunity, or when they're simply burned out. All owners need to consider when and how they want their ownership story to end. There are many different ways to exit your practice, but the first thing to do is consider "why." Why do you want to exit and what would leaving your practice do to further your personal purpose? Figuring that out will definitely help in determining "if" and "when" you want to leave besides simply following the $$.
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With 15 years of experience as a clinic owner, Beth Winkler has dealt with her fair share of challenges – from the aftermath of Hurricane Katrina to multiple providers leaving at the same time. Through all of that, Beth and her partner Lisa Taglauer, PTA have built clinics that thrive and grow on policy, procedure, and a healthy dose of quirky, fun culture. Those foci have allowed Beth and Lisa to grow from one clinic to four and focus on solidifying their company culture to weather any future storm. Beth and Lisa own and run Magnolia Physical Therapy in New Orleans. You are going to learn a lot about culture building in this episode as Beth shares that story from her point of view with Nathan Shields.
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For many owners making the transition out of (some) patient care and into more management/administration is a huge hurdle but one that, once they experience it, leads to more growth as a company. Jacob Pollard, PT has made that transition and has now taken the NEXT step. Now, instead of him being the go-to guy for all questions, the resolver of all problems he has developed a leadership team that follows policy and procedure. His team is able to follow policy and handle issues without his involvement! What is simply a dream for most owners Jacob is now experiencing because he spent the time developing his team and training them on policy. Learn how this all came to be in this conversation with Nathan Shields.
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Whether you’re an owner or employee, you’ve probably experienced burnout in your job – that state of emotional exhaustion, depersonalization, lack of accomplishment or growth that hits even the best among us. In this episode, Nathan Shields is joined by Professional Rebellion cofounder, Phil Plisky to discuss why we tend to feel that way and what can be done if and when we're at that point. Phil is also physical therapist himself. His passion for solving the problem of burnout in the PT industry is part of the reason for developing the company. This discussion is important for PT owners, but it is also important for owners to recognize when their team members are at that point and how they can help them get through it. Listen in and learn, among a lot of other things, how burnout can be a good thing even though it sucks.
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Much has been said about the importance of maintaining engagement with your patients in order to avoid drop-offs and comebacks after discharge. However, how to run an extensive program like that could be a difficult hurdle for owners to overcome. Thus they either don't make the effort or the program they start loses steam. That's where an automated engagement platform like Swell can minimize the time and effort in order to maximize the results (consider the 80/20 principle - this is the 20). Plus it helps you improve Google status by obtaining more, recent Google reviews. In this episode Baylee Jensen of Swell joins Nathan Shields to share the key things to note when obtaining Google reviews and how Swell can help you stay more engaged with your patients with less effort.
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Despite the impressive results physical therapists deliver in their procedures, the realm of social media marketing is still foreign to them. Most of them commit so many mistakes when connecting with patients, leading to poor retention, higher self-discharge rates, and overall decreased clinic productivity. Nathan Shields aims to help his colleagues level up their online marketing game by sitting down with the Founder of GoGoDone, Heather Chavin. Heather shares her experiences in helping physical therapists improve their marketing tactics by using email marketing to better connect with patients even through home exercise programs, creating and leveraging landing pages, and taking advantage of the huge influence of customer testimonials.
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It’s not something you hear of every day, but many physical therapists collaborate with certified athletic trainers (ATCs) inside their clinics. Jim Stoker, PT is back on the show with Nathan Shields to share with us his secret for a more effective utilization of ATCs. From his 25+ years of experience working with ATCs in the past, he has found a way to use them in a way that is collaborative and a shared benefit to the community, and allows PT owners to not bear the financial burden. Taking a big step further from traditional collaborative paradigms, Jim co-created Play Safe, a nonprofit that accepts charitable contributions, employs the athletic trainer and then contracts and provides that athletic trainer to the high school.
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Steve Line, PT has spent plenty of time and $$ on all of the different marketing tactics over the years, and has made his share of mistakes along the way. Based on his experiences he shares his insight on the basics of marketing and the need to understand the different audiences and messages that are needed for a successful marketing strategy. What worked five years ago doesn't work now. In fact, the marketing strategy that worked in 2019 definitely isn't as successful in 2020. Thus, it's important to get back to basics and reassess our audiences and message. Join in as he discusses all of these on the show with Nathan Shields.
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Business goals usually look and sound good when written on a piece of paper or hung in the office, but most of the time, they are easier said than done. By putting an effective workplace culture in place, these goals can be brought nearer to reality. Nathan Shields talks to Jim Stoker, PT, advisor for 8150 Advisors, about the importance of nurturing employee relationships, frequent company meetings, and integrating accountability in reaching every goal laid out for the success of a business. Jim also talks about going beyond the usual team-building strategies, emphasizing the one thing every leader is afraid to explore – challenging your goals and seeing if they are truly worth the shot.
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Over the past three months, Dr. Avi Zinn, PT, the owner of Druid Hills Physical Therapy, has made some big moves. He’s hired a new PT, signed on for another year of consulting, and switched his coach. He also continued to refine his processes with a new Prompt EMR and a new billing company. Thus, he has continued to grow his practice and has not had to step back into treating or be physically present in his clinic for a full day since March. Much of his hard work to establish systems and work on his business for the past couple of years is paying off for him, basically setting him to be a top-ranked PT in Atlanta, Georgia. Listen in as he shares these improvements with Nathan Shields.
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Brandon Buehler, PT is routinely asked, "What is the secret to your success, especially in a difficult PT market like California?” To that question, he responds that he keeps his focus on truly living their practice’s purpose and values, and infuses those into discussions and staff meetings. He joins Nathan Shields to explain how this enabled them to establish a team culture that has grown from within to establish seven clinics in southern California. Brandon admits it takes a lot of hard work, but the added effort to establish solid and living purpose and values is what makes it fun and fulfilling.Love the show? Subscribe, rate, review, and share!
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Our job as leaders is to provide a foundation upon which our employees can be successful. Sitting down with Nathan Shields for this interview, Dee Bills, PT shares how we can create that foundation, as well as the benefits of doing it. It takes some time, but clinics can see a significant increase in profits by taking the extra time our teams need to train them to be successful. Now, who doesn’t want to learn how to put a spike on their numbers and help their team members at the same time? In this episode, you will also learn how to make your front office the strongest part of your team. Join in and get some of the best employee training tips from the Front Office Guru herself!
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No matter how good you are at physical therapy, there is one thing that will turn your patients into raving fans or active detractors, and that is the service they receive from your team. Customer service is probably something most owners would consider an inherent plus in their clinics, but how often do they take the time to train, role-play, and focus on improving the customer experience? If it’s not continually improving, we’ll assume that it’s gradually declining. Dr. Kelly Henry joins Nathan Shields to bring his insight as an executive coach to the podcast to discuss the keys to ensuring a great customer experience, and the benefits of intentionally working on it to multiply your profits.
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There are many statistics that an owner COULD track, but which are more important than others? In this episode, Nathan Shields’ guest, Craig Ferreira of Survival Strategies, Inc., answers that question based on his greater than 35 years in the physical therapy industry. Not only does he share the key stats to track, but he has also developed software to track, graph, and project. The power of tracking stats is based on the objectivity of the data, which tells you exactly what needs to occur to improve the status of your company and achieve your goals. Every successful PT owner that Nathan has interviewed and met is tracking and acting based on the key statistics they regularly assess.
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What are you willing to tolerate in your business? Substandard performance, misaligned team members, limited time to focus on your business, sacrificing family time for work, unprofitable company structure – these are all barriers to our goals. But they can only limit us and continue to do so for as long as we tolerate them. Inspired by Jocko Willink’s quote in the book, Extreme Ownership: “….there are no bad teams, only bad leaders….” Nathan Shields sees that there is absolutely just one thing that is keeping us from what we want. The fact is our team, the economic crisis, the insurance companies, etc. are not the issue; WE are the issue because of what we tolerate.
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Angie McGilvrey, PT of Apex PT had the opportunity, after a hurricane shut down her clinic in Florida for a prolonged period (sound familiar?), to revamp her clinic and create her ideal scene. One of the things she committed to when she opened back up was greater usage of social media to market her clinic and attract her ideal clientele – female athletes between 30-40 years of age. By focusing targeted messaging to her avatar on a couple of social media platforms and posting content consistently, she has been able to not only grow her clinic but see more of the clients she wants to see. Plus, she’s created a reputation as being THE place for athletes to recover in her community. She’s been able to niche down and grow because of it.
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There is no perfect formula for growing and expanding your PT business, but as with most other industries, the way to learn is to look at those who have been there and succeeded. Jeff Ostrowski, PT is an owner/partner of 35 clinics across SE Pennsylvania, starting from a single clinic 30+ years ago. Over the years he has taken on partners, added more clinics, expanded existing clinics, and merged and purchased other clinics. He has experienced almost all the possibilities for a growing and expanding practice. Nathan Shields brings him on the podcast to discuss some of the most frequently asked questions about PT business expansion, such as “when is the best time to add another location”, “when is the best time to add another PT”, “when should I consider adding more square footage”, etc. Jeff has been through enough over the years that he knows what has worked for his growing company. Listen in as shares his insights on the podcast.
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After doing 100+ episodes and interviews with successful PT owners and industry leaders, Nathan Shields has recognized some commonalities between their actions which have led to their success. On this episode, he decides to share those secret actions they take (which aren’t so secret) which, if all owners did regularly, would make them successful as well. As a bonus, he brings back Will Humphreys, PT to get his insight and compare his top 5 with his top 5. Discover if they’ll come up with the same things, or if Will sees things a different way?
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Steve Anderson, PT has owned clinics and managed a large PT organization in his past. Thus, he’s primed to expound on the challenges that owners face when they own and manage multiple clinics. Although the thought of expansion is exciting, it takes a different level of leadership and management from the owner(s). In this episode, Steve joins Nathan Shields as they cover some of the key aspects to consider if you’re running multiple clinics or looking to do so in your future.
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Are you 100% confident that you are collecting every dollar your clinic has worked for? Frequent flyer and CEO of In The Black, Will Humphreys, joins Nathan Shields to challenge owners that any answer other than “yes” is a fatal flaw in your business. He then gives out two more fatal flaws often made in billing and collections that keep you from maximizing your profit. Furthermore, Will shares a couple of things you can do to get a better gauge on whether or not your billing department is working effectively or not.
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The COVID-19 pandemic has turned the world upside down, forcing many of us to leave behind our old ways and adapt to the new norm. Speaking for those in the PT industry as we are in the thick of it, Nathan Shields takes us into his follow-up episode with Avi Zinn, PT, DPT, OCS, the owner of Druid Hills PT. Here, we get the chance to see how Avi worked through the COVID-19 pandemic, how his coach helped him through it, what dramatic changes he made, and what he’s looking forward to now that they’re scaling back up. Don’t miss out on this conversation as it leaves great insights into navigating through these uncertain times without being left behind.
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Joining Nathan Shields, James Savas is back in this episode to share what PT owners need to do to filter out those team members that are bringing down the culture, morale, and productivity of the team – from communication protocols to exit interviews and everything in-between. Communication is the key, followed by value-centered action. No one likes this part of the business, but putting a little effort into it will allow your rock stars to stand out and the rest to find the exit.
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James Savas is a Senior HR Professional who has worked in the healthcare (and PT-specific) industries for decades, and there is one common issue that he sees PT owners make. It usually looks something like this: the owner hires someone to fill a position, turns around to work on patients and put out other fires, cross their fingers hoping they’ve made the right hire, leave the new hire to their own devices, and expect them to come up to speed in a week or two. Most of the time, this process doesn’t work well for either party, and frustration mounts to the point where the owner throws their arms up in the air and laments, “if only I could find good people.” What most owners don’t recognize – or take the time to detail – is that there are a number of steps they’ve missed between recruiting and getting an employee up to full speed. If they take the time to organize the process, the whole system can be a powerful foundation for establishing a rock-star team. In today’s episode, James joins Nathan Shields to list a number of simple things that owners can do to create the team of their dreams.
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Vinod Somareddy, PT of Reddy Care Physical & Occupational Therapy in NYC, is a hugely successful PT owner of many years and has seen many challenges, but it took the COVID pandemic for him to reconsider how he marketed his clinic and serve his patients better. On today’s podcast, he joins Nathan Shields to share how he has since made some strategic changes and investments that have turned his practice to be better positioned for future growth. Tune in to learn how you, too, can market your business better post-COVID.
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In these challenging times, one of the questions that go over the mind of every business owner is how to thrive in the post-COVID market. Blaine Stimac, PT of Health Rehab Solutions was one of Nathan Shields’ first guests on the podcast two years ago. Now he’s back to share more wisdom! At the time of their first interview, he had just over 20 clinics but has since expanded to over 30, with more clinics to open in 2020 despite COVID-19! The pandemic did have a short-term impact on his business, but now, three months later, almost all of his clinics are back to full-scale operation. The slow-down gave him and his team the opportunity to “reset,” reconsider how they were doing things, and improve their systems, teams, and marketing programs. Now, they’re stronger than they were prior to COVID and are ready to expand while other clinics are still ramping back up. Today, he shares the three areas in which owners should consider making significant changes to improve their business.
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As a PT patient, Vikram Sethuraman was surprised to receive his HEP written on a single sheet of paper, handwritten by his PT. He thought to himself, “Wow, is this the best you’ve got?” and decided he was going to use his entrepreneur course to help the PT industry move into the digital age when it comes to patient engagement. He founded and developed PT Wired as a tool to improve patient compliance and engagement, thus improving patient results and PT owners’ bottom lines. Focusing on the patient experience will translate into a cascade of benefits for the patient and the business—that’s the focus of PT Wired and the custom-branded mobile clinic apps they create. In this episode, Vikram sits down with host, Nathan Shields, to tell us more about the amazing things he is doing for the PT industry and more.
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Roland Cochrun, PT set out from an early age to be a PT owner and had a ton of immediate success. Over time, he still fell into the trap of full-time treatment which limited his ability to run his business and pursue his goals for a year. Finally, on a day off, he decided that he was going to focus on what was important to him, and he hasn’t looked back. He stepped out of patient care, focused on what he really wanted to do. He no longer lives in the same state as his practice (Oregon). He trains and coaches his PT leadership team remotely, and runs other successful businesses. The freedom he developed is exactly what small business owners look forward to. He joins Nathan Shields to share how he continues to have a significant impact in his community via his successful business.
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Eric Miller of Econologics is back on the show with Nathan Shields to talk about money. His episode, released a couple months ago, is the most listened-to episode in the two-year history of the podcast, discussing what PT owners needed to do financially as they slowed down during the Covid-19 pandemic. Now, as clinics begin ramping up, he’s back to discuss what owners need to do to re-establish their financial foundation and set themselves up to weather any future downturns. He lists five accounts each owner should establish and the mindset needed to establish wealth. It’s simple yet takes consistent effort and intention.
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It’s been two years since the start of the Physical Therapy Owners Club! Hard to believe the podcast has been around over two years and 100 plus episodes. The PTO Club has generated some great content for and from PT’s across the globe and is a dream come true. In this episode, Nathan Shields and Will Humphreys, Nathan’s business partner, spend some time reflecting on the beginnings of their ownership journey and some of the faults, triumphs, and relationships along the way. Follow along in this special conversation, reminding you of how your journey may not be that lonely after all.
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The COVID-19 pandemic has provided many of us a little more time on our hands to assess how our clinics are doing in general. Whether you’re reopening, slowly increasing production, or stuck in a holding pattern, it helps to make use of this down time to really consider and reconsider some fundamentals of your business. Host, Nathan Shields, breaks down five of the things that you need to look into now: purpose, responsibilities, goals, marketing, and self-control. Being intentional and specific about how things have changed in your business and taking advantage of the opportunity in front of you may set you to a completely different path than prior to the pandemic—a path that leads to greater freedom, fulfillment, and profits. These things take some effort, but going back to the status quo should not be your future. Make something better for yourself, your family, your employees, and your business with the help of this episode.
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Getting patients to enter the door may seem simple but is actually one of the hardest steps PT clinics tackle. Today, Nathan Shields talks to Peter Decoteau, the marketing director at Physical Therapy & Sports Medicine Centers (PTSMC), the largest privately-owned PT group in Connecticut. Focusing on breaking down any barriers that keep new patients from coming in the door, Peter recognizes that the first barrier for a majority of people is simply knowledge – not enough people know what physical therapy is, thus your message has to recognize that. He shares aspects that make these technical such as location, insurance, and those can be further addressed after you’ve captured their attention. Peter believes that regardless of the steps taken, it is necessary to know what your brand is, who your ideal client is, where they get their information, and the content they need to hear all of which leads you to begin to generate marketing campaigns.
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Christina Panetta, PT learned fairly early on in her clinic ownership that she needed to outsource in order to grow and improve. When she needed some time and space after having a baby, she hired a PT and came back to part-time work. When she recognized that she needed more business training, she hired a business consultant. Now, decades later, when she needed some support on social media to drive patients into her clinic, she hired a social media marketing company. Too many times, in order to save money, owners will take it upon themselves or leave it to their staff to work in areas that are not their specialty (business ownership and social marketing are two examples). This inevitably leads to poor outcomes, distractions, wasted energy, and little return on the investment. Moral of the story—hire them on or hire it out.
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How does a practice built on the premise of physical contact with the client survive a crisis where everyone is forced to isolate themselves and do social distancing? Dr. Joe Simon shows how effective telehealth has been in marketing physical therapy and how it has helped out-of-network practitioners such as him continue to serve and even expand their clientele even during the lockdown. He has owned PT clinics through the 2008 recession and Hurricane Sandy in 2012. Now he’s at Ground Zero of the COVID-19 pandemic, New York City. A master marketer, he has been able to strategize and plan, and thus survive, during the downturn by using his previous experiences. Listen in as he joins Nathan Shields on the show today to share his tips for successful marketing during the crisis.
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No matter what you want your clinic to become, it still all boils down to understanding why you exist as a business in the first place. Countless numbers of episodes in this show have been spent discussing the importance of determining your clinic’s purpose. However, what is not talked much about is the importance of determining your personal purpose. In this episode, Nathan Shields speaks with Craig Filek of Purpose Mapping to shine a light on why having the clarity of your own motivations and purpose in life is just as crucial as that of your business’. He talks about how it allows you to see what needs to be prioritized and what needs to be let go, making you feel accomplished instead of stressed or overwhelmed. Get in touch with your true self and practice acting in alignment with it. Eventually, you will find yourself feeling more free and certain about your actions because, at the end of the day, your company’s purpose and values are simply an extension of yours.
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What will the future of physical therapy look like going forward after we gradually recover from COVID-19? What should owners be doing as we walk into that future? Nathan Shields is joined by board-certified Clinical Electrophysiology Specialist Dr. Dimitrios Kostopoulos to talk about what Dr. Dimi sees in the future, what he recommends, and what his clinic is doing to prepare for the inevitable changes that we’ll have to deal with as physical therapy owners. Are you ready for the new normal of the post-COVID-19 world?
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Social media marketing and advertising may be new for many physical therapists, but amidst the COVID-19 crisis, it is a marketing avenue that physical therapy owners need to consider. Joining Nathan Shields today is Edric Zheng of Medical Patient Referrals. Edric provides some of the basics about the why, how, and what is best to do when it comes to marketing on Facebook. Stick to the end for useful strategies in making irresistible offers, generating good content, broadening your audience, building a database and many more.
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Now that, it seems, the worst is behind us and many owners have recommended some much-needed financial aid, PT owners are looking forward to ramping up again and getting back to “full steam ahead.” In order to give you some guidance, Nathan Shields decided to bring on a frequent guest to the podcast, Jamey Schrier, PT, to discuss what he is telling his clients and how he is encouraging them to make the most of the current situation. Essentially, owners need to expect to make changes in their business, down to their foundation (“purpose”), and build successful systems and revamp their business to not only survive but thrive and attain their dreams. It starts with the proper mindset.
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Telehealth in Physical Therapy is leading the way of remote healthcare provision. With its rising need, PTs also feel the need to bring more value to patients and make each visit more productive. In this episode, Nathan Shields interviews Daniel Seidler, PT of TelePT Solutions to talk about his experience in making telehealth PT visits more successful. In order to provide value to patients, it will take a different mindset from physical therapists because these are not just follow-ups on HEP’s. Daniel can guide you through the steps to make each telePT visit successful.
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The way physical therapists market has been affected and will be changed forever because of the COVID-19 pandemic; it’s forced to go digital in the way we treat and connect. In today’s episode of the Physical Therapy Owners Club, Nathan Shields talks to Tracy Repchuk, a multi-awarded pioneer in digital marketing who has worked with social media, branding, and websites for over 25 years. They discuss the ways physical therapists can market for the better and learn from this slowdown. It’s time to turn our attention to digital.
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More than likely, you have a little extra time during the COVID-19 crisis and its subsequent lockdowns. As owners, you have the opportunity to take advantage of this time to do the things you typically don’t have the time to do—creating your purpose and values, structuring the business in your ideal scenario, generating policies and procedures, reading business books, taking steps to implement what you learn, and more. In this episode, Nathan Shields invited his partner, Will Humphreys, to discuss what owners can do to take advantage of this time and come out stronger on the other end. Don’t miss out on this insightful conversation!
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Andy Sabatier, PT, DPT is doing tremendous work with patients in the ICU setting – helping them get back to function by focusing on breathing properly. And since Andy is one of the few PTs in this setting that is doing front-line work with COVID-19 patients, I figured it would be important to talk to him about how PTs can help those who are dealing with the symptoms of COVID-19 to help them overcome and recover faster by teaching proper breathing techniques and exercises. The message is timely and not typical of the PTO Club topics, but hopefully of great value to the listeners.
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Private practice owners need to make quick decisions in order to mitigate the negative effects of the COVID-19 pandemic. There isn’t a how-to on this disruption other than to take some logical and quick steps. In this episode, financial planner Eric Miller of Econologics (Private Practice Millionaire) talks about those steps that we need to take now and how to strategically ramp up in the future. Obviously, as the owner, your sole purpose is to keep the business going, so now is the time to take action in order to stay afloat until things turn around, no matter the time frame.
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Dr. Avi Zinn, PT, DPT, OCS, the owner of Druid Hills Physical Therapy in Atlanta, Georgia has been gradually growing his practice with the goal of giving high-quality care to his patients. Since our last episode, he has procured a PT business coach to reach the goals he has for his business. Today, Nathan Shields checks in with Avi to see how it’s going so far, what he’s learned, and his experiences since they last spoke. Discover what Avi has learned and the traumatic experience that challenged him as a young owner.
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In 2019, Ben Larsen, PT, DPT, co-owner of the Teton Therapy Cheyenne Location, had great goals of increasing his number of total visits per week by year-end to well over 200. Little did he know that by making appropriate, time-honored decisions he would hit well over 300 visits per month come 2020! His path to success wasn’t based on a new treatment technique or referral source. Rather, as Nathan Shields and Ben discuss in the interview, Ben hired people that were in alignment and he implemented what he knew he should be implementing (things he learned from his consultants and coaches in the past), and started tracking stats and training his team (future leaders). Suddenly, patients started coming in greater numbers than he had ever seen before and he wasn’t treating most the time! A great story of small and simple actions generating great results.
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The Coronavirus pandemic has become a great test for the healthcare systems we have in place. Facing it head-on, the time is here for Telehealth in Physical Therapy. In this episode, Nathan Shields speaks with Daniel Seidler, PT of TelePT Solutions about the benefits of the remote provision of healthcare through technology, especially in this time of the outbreak. A relative expert when it comes to providing TelePT services, Daniel has the answers about what you can do to adapt your PT services online. This is a great episode worth listening for any PT owner, to take advantage of the services you can provide, helping those in need in this most pressing time.
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As your business grows, it is important that you learn to entrust it to others as well. That is why, for this episode’s returning guest, the job of a leader is to develop other leaders. CEO of Performance PT and Fitness, Stephen Rapposelli, PT, is back to bring tremendous value about developing a leadership team. Having written an article in Impact magazine about the qualities to look for in potential leadership, Stephen shares those with us and discusses how we can structure our own leadership development programs to assess, test, and develop our own leadership teams. This episode is very valuable for anyone looking to continue to grow their businesses because, at some point, you become the stumbling block to your progress.
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There is constant chatter about “which EMR is the best”, “what ERM do you use — and do you like it?”, and “what EMR should I use?” No PT-specific EMR has all the answers, and every EMR has pros and cons that make it seem like they’re all equally average and stuck 5-10 years behind current technology. PromptEMR shows us that there are new EMRs in development that, built on better platforms, can become the ideal EMRs we desire. Based on their patient-based perspective, PromptEMR was initially built to provider better communication with patients during their therapy episodes. Since then, it is striving to bring the rest of the business cycle and PT clinic employee tasks into the ‘20s, making everyday tasks and reports easy to perform and access. On this episode, the co-founders join Nathan Shields to share their story.
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On today’s show, Nathan Shields talks to Mike Bills, PT, the President of Measurable Solutions and the CEO and Owner of Loudoun Sports Therapy in Sterling. Mike has seen some amazing growth in his PT clinic over the past few years, and it’s not because he started a new program that generated new patients or found a physician that loved how he treated patients. Rather, Mike has seen phenomenal growth because he has been focusing on himself and improving the different aspects of his personal life – physical, intellectual, professional, financial, etc. He teaches us the importance of focusing on oneself before focusing on others. Learn more from Mike on how you, too, can be the owner of your personal freedom and enjoy the life you have envisioned!
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Are you in a place now where you’re struggling to grow and increase your clinic’s cash flow? Host, Nathan Shields, helps you in this new series that breaks down one of his main programs called 180 Days to Peak Productivity. Having been exclusively providing this in his business consulting and coaching to independent PT business owners around the country, Nathan now opens up this seven-step process for you! He shares a general framework that will get peak production and efficiency out of your clinic, leading to greater patient results, revenues, and profits. In this episode, Nathan kicks off the series with the first step of the Peak Productivity Program. Following these steps is what you’ll need to make the most out of what you’ve established and set yourself up for growth in the long term. Pay attention to what Nathan is going to share, and hopefully, you’ll find yourself with more profits and freedom!
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Tom Dalonzo-Baker is well known for his work as the Founder of Total Motion Release Seminars, but in his past he is also a successful PT clinic(s) owner that had to go through some tough transitions in order to run his business. From early on in his ownership, he recognized, however, that he needed help – another PT that could take some of his patient load as well as some consulting on how to run his business. Once he started taking the time to systematize his processes and manage his business through statistics and observation, Tom began to see real growth in his company as well as freedom for himself to develop Total Motion Release. His story is not unlike many other owners that have been on the podcast, and it represents the struggle that many owners face during their ownership – how do you get the freedom that you want without sacrificing the production of the clinic? Tom shares his experience in transitioning out of full-time patient care which led to real success.
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Transitioning from a small to a big business owner involves a lot of elements to tackle, including handling a bigger staff and balancing a busier timeframe. Parents who are also business persons can fully relate to this balance struggle. In this episode, Nathan Shields interviews Aisha Wilbur, PT, DPT, owner of Willow Physical Therapy, as she shares her struggles between starting a business and motherhood. She teaches us her success formula – Reach Out + Step Out + Network. If you want to have the same freedom that she has while still having a strong vision for your PT business, listen to what Aisha has to say about how to not be stuck and continue moving forward.
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It’s not often that we get THE expert in any given topic on the podcast, but today I believe that we can say that. Rick Gawenda, PT has joined us in the Club to talk about all the changes that have come as well as what we can expect over the next couple of years. Issues related to billing and compliance are consistently ongoing and changing so it’s imperative that we rely on trusted resources like Rick to keep us up-to-date. In today’s episode, host Nathan Shields and Rick talk about the changes and announcements that have recently come from Medicare, and some of the commercial payors recently and how they’ll affect us over the next few years. Whether it’s questions about reimbursement, PTAs, or Dry Needling, Rick has the (current, as of January 2020) answers.
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Many PT owners find themselves asking the ongoing question of whether or not to lease or own their own clinic space. Taking it upon himself to help you out of this dilemma, host, Nathan Shields, brings over to the show Colin Carr. Colin is a commercial real estate expert who works specifically with healthcare providers to help them answer questions about real estate—ownership, leasing, negotiating, etc. It’s an invaluable episode for any clinic owner who is looking to manage his finances optimally. There is tremendous value and savings to be had if you handle things the right way and with help! Don’t try to do it on your own. Build a relationship with a great real estate agent to guide you through the process. From Nathan’s personal experience, they are worth their weight in gold!
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Looking for books to read that will not only keep your reading habit alive but also educate you in a host of different, essential skills? This is the right place for you! Host, Nathan Shields, talk about some important books that have influenced the Physical Therapy Owners Club for the better. A good leader is a leader that keeps their mind open, and one of the most productive ways to keep the mind alive is to read. Check out these helpful and empowering titles today!
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The Private Practice Section of the APTA established the Peer2Peer (P2P) Network a few years ago and since then has provided a great opportunity for PT owners to collaborate with fellow PT owners and discuss how to improve their businesses. In this episode, Nathan Shields interviews Randy Roesch, PT, owner of Business Solutions Consulting Company, and Steve Anderson, PT, Executive Coach for Orange Dot Coaching. They are also current facilitators for P2P. Both have personally benefited from networking during the course of their careers, making them a great resource about the benefits of networking and what P2P has to offer. Nathan then also highlights his mantra for successful business ownership, which is Reach Out – Step Out – Network.
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How can you further increase the value of your company so you can sell it at the highest price on your terms? In this episode, Nathan Shields welcomes back Eric Miller, the Co-Owner of Econologics Financial Advisors, to talk about money! In fact, he specifically discusses what it takes to increase the value of your clinic. Whether you’re looking to sell or not, a clinic that has great value generates greater profits and is running at optimum efficiency or is easier to own. Eric breaks down seven items that you need to address in order to increase your clinic’s profit, efficiency, and overall value, including routine work on your business in the specific areas.
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If you consider marketing to physicians “Marketing 101” for PT owners, then obviously, marketing directly to consumers (potential patients) would be “Marketing 102.” And if Marketing 102 for PT owners were a college course, Matt Slimming, PT would be the professor. Recognizing the changes happening around him – POPTs and hospital network consolidation, referrals from physicians are down 50% over previous years, etc. – Mark realized that he needed to access patients in a different way. Whether it’s improving SEO, getting patient reviews, or utilizing social media ads, he found that there is a greater pool of patients available to him when he markets directly to the surrounding community, plus he won’t have to rely solely on the doctors to keep his eight clinics steady busy! It may be a new concept for some of us, or maybe some of us have tried it and not seen the results. Listen to what Matt has to say and maybe he can guide you to online marketing strategies that have been proven.
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Reaching out for help from coaches helps us gain the needed insights for the development of our practice. In this episode, we are following up on the owner of Druid Hills Physical Therapy in Atlanta, Georgia, Dr. Avi Zinn, PT, DPT, OCS, about how he has developed his business. Although he has been successful in the development of his practice to this point, Avi reaches out because he recognizes that he needs to gain more business knowledge as the CEO of the business. He shares the importance of the stuff they did not teach in PT schools, such as tracking KPIs, leadership development, culture creation, and more. Learn how he is managing as a PT business owner and get a real-life look into what a business coach can do for you and your practice.
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Although Mike Bills, PT had plenty of managerial experience for a large hospital network, it did not prepare him for owning his own PT clinic. He quickly learned that owning and managing are two different ball games. Mike reached out and got some consulting support five plus years ago, stepped out of treating full-time, and has networked with other PT owners for the past five years. Now, his one-person clinic has turned to a 6,000-sf facility with thirteen providers, and they’re continuing to grow in spite of the POPTs and hospital networks that have sprung up around them. What are they doing differently to thrive and survive? Today, Mike shares the formula to ownership success as well as their successful actions of obtaining new patients through their internal referral programs and social media/internet efforts.
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There is nothing more comforting than knowing that you are financially secure for the future. Bringing in a trusted expert from Econologics Financial Advisors, Eric Miller gets into the mindset, attitude, and strategic plans you need in place to secure your wealth for the future and for your household. Eric and Econologics have been working as financial advisors to hundreds of private practice owners over the past decade. Thus, they know some of the pitfalls that we share when it comes to our finances and what it takes for owners to become financially free. Eric goes beyond the investments and portfolios and sets you up with the right mindset and financial purpose and goals that are in line with your retirement plans. Secure your household and make your clinic the vehicle by which you achieve your financial goals in this episode.
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It’s an age-old question for PT owners – should I have my own billing department or outsource it? It’s a dilemma that each PT will go through at some point. Let’s get the answers from billing veteran Amy Sparks. Amy has 20+ years of medical and PT-specific billing experience and has a firm grasp of what it takes for an in-house billing department to run smoothly. IF you have the right people and IF you can monitor and manage them regularly (weekly and monthly meetings), then in-house billing may be right for you. But IF you outsource your billing, you still need to monitor, manage, and demand regular reporting. Make your decision to go in-house or outsource but never abdicate your responsibility to stay on top of your cash flow.
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Freedom comes from making a healthy profit. Thus, on this episode, host Nathan Shields and guest Frank Cawley, PT discuss what it takes to establish a solid financial structure and improve profits in business. They tackle the important KPIs you need to track, the financial team you should have in place, the pros/cons of owning your office space, and the reports you need to review regularly. We’re all in the PT ownership business in order to do things the way we want to do them and to make as much money as we want to make without depending on others. If we lose sight of our financials, then we’re bound to lose our business altogether (or endure a lot of stress in the meantime). Take the time to monitor your finances regularly and your business will reward you with more money and freedom.
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In this episode, host Nathan Shield talks about the people within your company with the CEO of Pure Physical Therapy and Founder of Next Level Physical Therapy, Frank Garza, PT. Frank started seeing growth in his PT clinic once he started weeding out the “bad apples” in his organization and focused on hiring and firing those people who weren’t in alignment. How did he do it? He, along with his wife, established the purpose and values of the company and hired and fired accordingly. Now, the people on his team are rowing in the same direction and growth has accelerated. Plus, the energy in his clinic is fresh and exciting, and the culture is drastically changed. Want to establish a culture like Frank? Set the standards, establish purpose and values, and get your team on the same page. Your growth and an exciting culture will immediately follow!
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If you’re stuck on how to create vision and values, this episode is your “how to.” Business coach, entrepreneur, and physical therapistSturdy McKee, PT makes a comeback in this episode to talk more about creating vision and values. Sturdy is a business coach, entrepreneur and business owner who also happens to be a physical therapist and private practice owner. Today, he reveals the three components of a vision and how much they can influence how you seize opportunities, make business decisions, and identify a good team player. Sturdy also touches on his methods in helping business owners and executives achieve their business and financial goals. Prepare to be inspired and fired up to start a business that not only drives wealth but also makes the world a better place.
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Team buy-in means a significant number of people become greatly involved in making your company or organization perform well. If you tried to implement this change without success, then Arlan Alburo, PT, DPT, MTC has you covered with his thirteen-step process. As the CEO, Chief Content Officer, and Co-Founder of Orthopedic and Balance Therapy Specialists, he saw to it that he is leading the company in the right direction. In this episode, he explains each of the steps one by one, and intricately shares how he convinces his team members to buy-in the new programs and procedures. He teaches us how we can align everyone on the same page and optimize plan implementation. Arlan’s thirteen-step secret incorporates objective data, proper planning, tracking, and (maybe most important) team input. Following the process will surely increase your rate of success.
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Going through the interview or hiring process is much like courtship. When you are really smitten by the right person, you can become a nervous wreck and bumble the job offer process. Brian Weidner of Career Tree Network is back on the podcast to share even more wisdom on successfully recruiting and hiring your next PT. He shares some successful actions that you can take to increase your odds of getting a “Yes!” when you put an offer out there. You’ve moved the ball this far down the field, be sure you get it across the goal line!
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Transitioning from one profession to another takes a lot of courage, preparation, and experience. Kevin Kostka, DPT, PES is a great example of someone who has excelled in the different aspects of professional growth and successfully transitioning to the next phase – from a high-achieving student (four college degrees) to specialized physical therapist (co-wrote a book) to successful PT owner (five clinics and counting). Each transition requires learning new skills, but becoming a successful business owner can be especially difficult for PTs since they typically have no prior business training. Therefore, as Kevin shows, it’s imperative to invest time, money, and energy into developing a business owner’s mindset, learning what tools are necessary to be successful, and what actions are most. Like many of us, Kevin also learned a little bit through the school of hard knocks, but hopefully you won’t have to if you intentionally transition into your ownership role.
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As a business owner, one of the most fundamental aspects to have if you want to grow, improve, and be successful is a vision. Our guest, Travis Robbins, PT, learned the importance of creating a vision the hard way. He spent years going deeper and deeper into debt while building a multi-clinic PT company, never really looking for a way to get profitable. However, once he hit rock bottom, he decided he had to do something different. What did he do? You’ll have to listen to the podcast to find out (hint: reach out – step out – network)! Nonetheless, once Travis got in the right mindset and developed a vision for what he wanted to achieve with his company, he has since been profitable and has the stability and freedom he couldn’t envision before. The owner’s #1 job – create and hold the vision for the rest of the team to look to. Once you get their buy-in, you’ll have all hands on deck to see that your vision comes to fruition, but a clear and compelling vision has be there first because no one else is going to create it for you.
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Developing a winning team is crucial for an organization or company to reach its goals. Craig Phifer, PT, the CEO of Rehabilitation and Performance Institute of Evansville, IN has put systems, rubrics, and filters in place to REALLY hone in on the successful characteristics and traits of the top performers in his company. Plus, his company’s focus has been on providing his team the autonomy and support to pursue their individual dreams. Putting these two focuses together has allowed RPI to create a culture of aligned individuals looking to significantly affect their community – and they’ve done that! They’ve grown to five clinics in three years and will continue to grow, considering the incredible team members they are developing to take more responsibilities. Plenty of insight in this episode! Get your pen and paper handy.
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This week, Stephen Rapposelli, PT hijacks the show and turns the tables on the host! Stephen noted early on in his conversations with Nathan Shields that he hasn’t shared enough of his ownership journey with the audience, thus he pushed to take over the podcast and ask Nathan and Sean Miller exactly how they went from individual clinic owners to selling their clinics to Empower PT last year. Stephen asks some specific questions about the how’s, why’s, and what’s that. Hopefully, in this episode, Stephen fills in some gaps and give you a little insight into the PT clinic sale experience. Sean shared all of his wisdom as well to add some great insight into the cycle of PT clinic ownership.
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Burnout is an overwhelming form of exhaustion which can happen to anyone especially those in the workforce. Lucas Briggs, DPT has unfortunately, at a young professional age, already had to deal with the consequences of burnout. Stresses stemming from work, social environment, and home can all accumulate at any given time and show up in many different ways. As leaders, it is imperative that you take care of yourself because without your leadership and vision, the company will falter. As the saying goes, the pace of the leader is the pace of the pack. We talk with Lucas about how to identify when you’re feeling burnout or overwhelm so you can manage it appropriately and handle it before it gets the best of you and those around you. Not only that, but it behooves you as a leader to recognize when your team members are experiencing burnout as well. What are you doing in your company to minimize stress, recognize patterns of stress, and give you and your team members outlets for rejuvenation? You’d be surprised how spending a little effort in this area will improve retention and cultivate the culture that you are looking for. Employees in this generation need to know that you care and are willing to promote their balanced lifestyles.
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Paul Martin has been dealing with mergers and acquisitions in physical therapy since the turn of the century, so he knows the market. However, things are different now than they were even five to eight years ago. Today, Paul shares what you need to know if you’re looking to sell in this environment, and what you should know about the current industry even if you’re not thinking of selling. As an independent owner, you should recognize what’s going on in your local PT space – who is getting acquired, what acquiring companies are looking for, and where they might be going next. These are things that will keep you abreast of the industry and where you fit so you can make sound decisions. Even if you’re not looking to sell, consider some of the things discussed here so you are maximizing the value of your practice and be ready to sell at any given time. You’re going to exit someday, so be prepared.
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An organization needs to adhere to its values in order for growth to thrive. Stephen Rapposelli’s turning point in his clinic came when decided to implement some structure and identify what his company stood for and how they got things done. As you’ll hear in his story, once he and his team decided to clarify their core values and begin working, hiring, firing, evaluating, and championing their values, the productivity, culture, and profits significantly increased. It’s never too soon to introduce, implement, and live by the values you crystallize with your team. What this does for you is it gives you and your team an automatic decision matrix by which they can make their own judgment calls without you and be right 90% of the time. In this episode, Stephen details exactly how to decide on your company values, how to utilize them going forward, and how to hold your company accountable to them. Discover these great, fundamental wisdom for business owners to obtain your goals in business.
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How do you work 60 hours a week and still grow your practice? This is an issue at the heart of PTO Club’s target audience, and Dr. Jamey Schrier, PT joins us to talk about it. Jamey is the Founder and CEO of The Practice Freedom Method, a business training for physical therapists who want financial prosperity and a better quality of life. Running a practice involves a ton of responsibilities and demands on you, so how could you possibly achieve your dreams? Join Nathan Shields and Jamey as they identify the steps to achieving your goals and dreams. Listen to the end to get a discount to attend Jamey’s first conference later this year. Put the discount code “ptoclub” when registering for Jamey’s conference to get an additional $100 off of your registration fees. It’ll be worth it!
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Networking, when leveraged correctly, can be a huge boost to your personal and professional life. Jarom Schmidt is not only an example of that, he wrote a book about it called Networking: From College to Career. He is a natural networker and his professional life has shown the benefits of it. Today, he shares with us not only why we should intentionally network, but also how to do it and do it well. Remember, “It’s who you know, not what you know.” In this episode, learn how you can step out, reach out, and network.
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There are opportunities out there that we can and should take advantage of to improve our practice. Looking for these opportunities from a unique perspective, Heidi Jannenga, PT, DPT, ATC is back to discuss the results of WebPT’s “The State of Rehab Therapy – 2019” and takes on the challenge to address the obstacles and detriments to the profession. As Heidi breaks these down, arm yourself with the data to work from and grow your clinic’s value. In this episode, look into solutions you can possibly do with student loan debt, stagnant salary and insurance issues, and regulations and documentations.
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As important as it is to have a good relationship with your patients, it is also very necessary to put attention to elevating relationships with physicians. Clinic Director at Therapeutic Associates Physical Therapy, Matt Booth, PT, DPT has created an ideal model for collaboration with local physicians by establishing a peer-to-peer relationship through the FDM (Fascial Distortion Model) techniques. Also the Cofounder of the Fascial Distortion Model Academy, Matt teaches this technique to physicians across the world and locally. Since then, the FDM approach has changed his marketing strategy from a “here’s what we provide mentality” to a “how can I help you and your patients” mentality. In this episode, discover what FDM is, why this model can enhance your relationship with local physicians, and how it has become a very successful marketing strategy.
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Is it easy for you to find a good, qualified physical therapist? If so, this episode isn’t for you. Congratulations! For the rest of us, recruiting quality physical therapist is a chore, and not an easy one at that. Will Humphreys, PT has found a way that’s been successful for him. Over the years, and now as the VP of Talent Acquisition and Development at Empower PT, he has developed a way of helping physical therapists come into or stay out of our companies. Realizing that not everyone is a fit, his recruiting style is based on being of service to any and all physical therapists. He wants to help them get to their next job, whether that’s with his company or another, and with that mindset and a focus on relationships, he’s created a powerful recruiting program that stabilizes his company. The loss of an employee is no longer a significant upheaval but a transition to the next top-qualified candidate. Join us and learn from the recruiting maestro.
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Shaun Kirk, PT is back! Our last interview with Shaun has been the most listened-to episode of the podcast over the first year, and he’s got more to share! He discussed the six areas of practice that all owners need to be aware of in our first episode. In this episode, Shaun shares with us the three areas of provider production that need to be addressed. It’s easy to see when a PT in your practice is doing well with patients – the patients are getting better, they’re creating good bonds with patients, and their patients are happy. However, that’s not all they need to do. Their relationship with the patient means nothing if they’re not documenting and coding appropriately, two areas that will hurt you more than it hurts them if they fall short. Be sure to track all three of these areas as they could disrupt the integrity of your clinic and leave “holes in your bucket.”
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No business can level up their patients’ experience if they don’t understand the customer’s journey. The host of Healthcare DisruPTion Podcast, Jerry Durham, PT, has built a reputation in the PT industry as an outspoken expert who sees things with a different perspective. Jerry and his partner, Sturdy McKee, decided to take their physical therapy practices out-of-network before it was trendy or even a consideration for most PT owners. However, because of his view on things, he has also turned his experience and outlook into an opportunity to share what it takes to create the clinic and business that you ultimately want for your patients’ experience. As he takes us through the lifecycle of a patient and their interactions with the physical therapy clinic – from the initial call through the billing cycle – learn about the essential roles of the front desk and the ten-point checklist if you aspire to hire the right person and empower them to be successful. On the side, find out the difference between customer experience and customer journey, and understand the customer lifecycle.
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It’s been a year! I can’t believe that I’ve made it this far and the guests I’ve been able to have on the podcast! I’m really proud of the content that we’ve been able to share, it’s invaluable to PT owners (if I do say so myself). There are some episodes that stick out, and we’ll discuss those today. There are also some things that I’ve learned which I’ll share as well. In order to do that we’re switching seats – I’ll be the guest and my friend and partner, Will Humphreys, will be the host. Thank you for your support and wish us luck in the next year!
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The common way of thinking when it comes to harnessing and mastering our craft is through continued education. However, for those of us whose time is not really on our side, it is not that efficient to take more and more courses while expecting to grow any time soon. Creator of coach and consultant companies called PT Builder and Smart Success PT, Greg Todd, PT took a U-turn after spending years trying to master being a PT the conventional way. Greg later learned that the path to greater financial reward and more freedom to spend time with his family is achieved not by improving his traditional PT skill sets but through improving his values in his clinic by developing his leadership skills, marketing ability (communication), and the vision for his company. Since then, these non-traditional skills have helped Greg achieve all the goals he wanted. He shares the journey and steps he took that will inspire us to move our way faster to wealth, stability, and freedom.
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Some businesses struggle with connecting and keeping patients, especially in the PT industry. The secret to this is always being able to create an excellent customer experience. David Self, the Director of Product Strategy for the software company, Keet Health, shares what he learned from the internet software realm and how it can be incorporated into the physical therapy business. Focusing on making the treatment experience for provider and patient more comfortable, basic, and easy, David uncovers the top hacks in achieving more exceptional results for your business and maintaining personalization without destroying efficiency. Discover how technology is positioned in the PT industry and learn why it is crucial to market your brand assets.
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Have you ever dreamed of what life would be like if you didn’t have to deal with insurance companies? The vision is beautiful, isn’t it? Thankfully for pioneers like Dr. Aaron LeBauer, PT, DPT, we know that it’s not just a far-off dream but is an obtainable reality. Aaron has never worked in anything besides a cash-based practice outside of his internships, and thus knows the details that guarantee success in that setting. It’s a different mindset and takes some work, but it is doable. Aaron was kind enough to be interviewed on my podcast but also has his own, The CashPT Lunch Hour, where he shares more details about his experience. Check it out!
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One of the primary concerns of many private practice owners is acquiring new patients. Breaking down all the process and costs that entails, Steve Stalzer, co-founder of 8150 Advisors, is back to help us as he finishes off this two-part interview on growing your own private practice. This time, Steve shares the ROIs of marketing – how to easily break down the monetary efficiency of our marketing efforts and what it actually costs to procure a new patient. This may take a bit of work, but Steve makes it all easy as he guides us with gathering the data and going through the assessments needed for the least amount of cost that can produce more patients. Grow your practice strategically and systematically. Follow Steve while he talks about having a solid foundation of established P&Ps, leadership, and finances of a company.
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Kim Rondina, DPT of Wisdom PT Coach, knows what it’s like to develop leadership teams and build a thriving practice as she’s done both successfully. However, as she coaches and trains PTs and their bosses, she is noticing that there can frequently be a gap between what the PT and owner are wanting from each other. What she notices is that if the owner, the leader, will take the time to really listen to their therapy team and tap into their strengths, dreams, creativity, and desire to succeed, they will get more out of their teams, work together to attain clinical and individual PT’s goals, and develop a team that is dedicated to the vision and mission of the owner. Creating that kind of environment can become a powerful purpose that drives growth, retention, and recruiting.
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To achieve the best results for your business, you should be more innovative and open to new ideas in creating systems that would make your staff and your client’s life easier. Owner of Total Motion Release, Tom Dalonzo-Baker spent years developing his physical therapy skills to the benefit of his patients and staff and, intuitively, took those same systematization procedures to overhaul his front desk and billing operations. A physical therapist for over twenty years, Tom uncovers everything we need to know about Total Motion Release – how he duplicated himself by working with his PT’s to align their care throughout his facilities, the three rules that changed the lives of their patients as well as their clinic’s system, and their wellness pyramid and progressive goals.
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Dr. Tim Thorsen, DPT has had a lot of success in gradually expanding and stabilizing his physical therapy company. Although he had done that in many different ways, Tim had found how it was when he relied on the right people, who are aligned with his company, that he has been most successful. This goes back to Jim Collins’ Good to Great principle – first who, then what. Tim shares how he applied this in his company and gives great insights on topics from expansion, good and bad debt, and renting versus owning your building, to orthopedic residency and health care options for employees.
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After sharing his professional story, Steve Stalzer, PT is back for the second time to tell us about the valuations of physical therapy clinics and the three factors that can improve our EBITDA. As founder of 8150 Advisors, a PT consulting firm, Steve has guided owners across the country how to calculate and improve the value of their private practices. In doing so, owners have created businesses that not only provide them greater profits but also greater stability, freedom, and a solid platform for growth. Steve breaks down the strategic steps of improving company valuation so you can maximize returns and set yourself up for your eventual exit. Proving how he is a valuable resource to have, Steve shares the tricks of the trade when it comes to creating long-term value.
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Owner of Crom Rehabilitation, Dr. Roy Rivera, Jr., PT, PhD, DPT, MCHES isn’t a social media expert. However, he has leveraged social media and his clinic’s specialization to become the number one result on Google and Yelp for “Houston Physical Therapy.” Considering how huge Houston is and adding that to the fact that Roy has only been in practice for four years, this feat is undeniably amazing. Roy tells us how he did it. Contrary to what you might expect, it isn’t difficult. He shares the ways he generated positive reviews while talking about the importance of getting clarity on your growth strategy. Roy takes us into his own journey from quitting a job to securing financing to build his next clinic.
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Puff Daddy’s iconic song goes “It’s all about the Benjamins!” That is why if you’re going to work hard, be sure that you’re getting paid for it because you have value. Unfortunately, not all PTs realize this. They do not like dealing with the numbers and billing headaches. This is where Kevin Cappel of Jet PT Billing comes in. Moving from PT ownership to consulting to starting his own PT billing company, Kevin definitely knows his way around the ins and outs of PT. Sharing his knowledge and expertise, he talks about the best billing and financial policy practices for the small practice owner. He also shares some of the expectations he has of his billers and what PT owners need to do to maximize their reimbursements.
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Deciding on an EMR (electronic medical record) or switching to a different EMR is a huge undertaking, one that will take you at least six months to groove into your company, along with the associated tears, cursing, and bleary-eyed late nights screaming at your laptop. There can definitely be a love-hate relationship with them since none of them are perfect and we rely on them so much. In this episode I decided to ask four of my friends about the pros/cons of their EMRs and give you insight into the in vivo experiences of each. There are many more than four out there, and we’ll be doing a Part 2 eventually. If you’re wondering if “the grass is greener,” listen to what these owners have to say about their software.
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Dr. Jamey Schrier is back, and this time he’s on a tear! He is the Founder and CEO of The Practice Freedom Method, a business training for physical therapists. Jamey is not one to hold back and he’s got a few things on his mind about some of the common refrains we hear in physical therapy – things regarding quality time and patient care, the need for continuing education, the PT down the street being our competition, and a lot more. Jamey talks into each myth, and proceeds to dismantle them one by one. It’s a great episode to compare his thoughts to yours on the same ideas that float around in our profession. Maybe you’ve spoken into some of the myths and believed them yourself. If so, check out the episode and see if Jamey can change your mind.
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Jerod Bowen, PT has spent the past nine years dealing with start-ups, sales, and acquisitions of different healthcare specialties – physical therapy, family practice, chiropractic, surgical centers, etc. Along the way, Jerod’s been able to witness the trends and, thus, has a great perspective of what’s coming for physical therapy. As he sees it, we’re at the “tail end” of what’s been happening in the healthcare industry, and that is larger organizations and networks will grow their entities in order to cover the whole continuum of care. In addition, they’ll be looking to save costs in a value-based model. That means that they’ll be looking to add more and more physical therapy especially since they are incentivized to provide more cost-effective care. We know we’re the key to that! Whether you’re looking to sell your clinic or not, you need to be aware of the changes that are coming. The way you’re operating your business now won’t be the way you’re operating your business ten years from now.
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Matt Esrick, DPT is a “long-time listener” and reached out to me regarding some of the content of the podcast. Matt’s a new clinic owner (less than a year) and, although he has an MBA, he still has some issues that he has to deal with – marketing, building relationships with physicians, and establishing himself in a crowded marketplace. John Woolf, PT has been a recent guest. When I told him about Matt’s situation, he asked if we could talk to Matt about some of his issues and just push “record.” I thought, “Great idea!” Here is the recording of our conversation. Matt was willing to share a little about his practice and the issues he’s having, and was kind enough to listen to the advice and feedback we were willing to provide. My challenge to you, the listener, while listening, consider how you would coach Matt. As you scale, you will need to coach others – directors, VPs, supervisors, PTs. Start developing your coaching ears and consider what you would do/say to help someone in Matt’s situation as if he was your employee.
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Brian Weidner, President and Co-Founder of Career Tree Network, has been a resource for companies looking for PTs for over a decade. Rather quickly, he figured out that if you’re looking for a PT, you have to be constantly active and working your recruiting plan. Most PTs like where they’re working and aren’t necessarily looking for their next job. However many are what Brian would call “passive” applicants, looking to just “see what’s out there.” If you’re not able to successfully land a new grad or happen to catch a productive PT in between jobs, then these are the applicants that you’re most likely trying to attract. How do you grab their attention? What do you say in your ad, and what do you focus on? Are there any other ways to advertise besides online ads? Brian shares with us the secrets to getting PTs attention and in your door.
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Robert Brown, PTA, is one of the few PTAs in the country who owns a physical therapy clinic, plus he is the first PT clinic owner that I’ve interviewed who purchased his practice. Wouldn’t you know, just like any other PT clinic owner, he came across the same issues related to culture, staffing, growth, recruiting, and billing that any de novo clinic has experienced. You may think that since Rob purchased the clinic that some of those issues were easily overcome. You’d be wrong. Changing the culture and introducing new policies and procedures while focusing on growth ended up taking years to do, along with plenty of headaches. However, once he got rid of everybody from the team he inherited, except one, he finally turned things around and saw a great increase in business (84%!) from 2017 to 2018. Listen to the podcast to figure out what it took for Rob to overcome and succeed.
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Michele Kehrer, PT, comes to us as an owner who has been through some incredible tragedies in her life and, while overcoming those tragedies, concurrently established a thriving niche PT practice. Now she looks at life and business ownership through a different lens. Everyday is full of gratitude. Little “issues” are quickly addressed or minimized. Her priorities are quite a bit different. Now she shares her insights with us and those whom she coaches. She has definitely made the jump from success to significance, and her influence is felt around the world. In this episode, she shares her story, some of the important topics she addresses with other business owners, and the books that are playing an influential role in her leadership.
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John Woolf, PT, is out to change healthcare and not with any amazing technical breakthroughs. Rather, John is determined to change the practitioner’s mindset and redirect their focus on the patient (not their evidence-based care they provide) and aligning with the patient. By doing so, John has learned that patients are more engaged in their therapy – attending their PT sessions, following instructions, decreasing the cancellation rates, staying with their therapy/therapist, and completing their Plan of Care! Optimal outcomes are thus more often seen when the provider is focused foremost on their relationship with the patient and not the care they provide. Today, we get to talk about one aspect of developing that relationship – solution-based language – focusing our questions and discussions on the solutions and not the problem that is presented. Great stuff!
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Starting your own clinic can already feel like going over a mountain, how much more when you have more than twenty clinics on hand? Someone who knows just how that feels is co-owner and co-founder of HealthQuest Physical Therapy in Michigan, Bill Knight. We pick his brain as he narrates his experiences of owning twenty plus clinics which continue to grow and expand. He talks about the elements that made them successful while giving great tips for aspiring owners out there on their role in the business, whether as businesspeople or clinicians. Bill also shares about the importance of partnerships to business success and implementing programs that really help a lot towards the productivity among the staff.
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I’m excited to bring back Dimi, Dr. Dimitrios Kostopoulos, PT, DPT, MD, PhD, DSc, ECS, as we discuss the seven facts that will be and are changing the future of the PT industry. Dimi runs a number of physical therapy businesses – clinics, continuing education company, diagnostics – and also been on a number of local and national PT boards. He has perspective, and thus I believe he is expert on what is happening to our industry and able to predict what will be coming in the next five to seven years.
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Dee Bills, PT, spent a year perfecting her clinic’s front office procedures and now has it down to a science. Dee found Front Office Guru in 2016 and now specifically trains front offices to optimize the patient experience, the arrival rates, and, thus, the collections at the front desk. In doing so, she has been able to turn around clinics that were severely under-performing to eventually achieving more than 95% arrival rates week over week. Dee has systematized her processes and is willing to share some of them in today’s episode.
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Jeff McMenamy, OT, and Dr. Sabrina Starling (from the previous episode) join me in a conversation about Jeff’s success and how his success is directly related to the business coaching that Dr. Starling provided and continues to provide him. Jeff started his clinic in a two-car garage and now owns four clinics across Wyoming – Teton Therapy. His life changed forever when Dr. Starling asked one question. Take a listen to the episode to find out what it was (mystery sandwich!). Jeff attributes a great measure of his success to the coaching he’s received, and I am in complete agreement. Lesson of the day – get a coach!
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Sabrina Starling, PhD, PCC, BCC, wrote the book on how to find the top talent to join your team, literally. After noticing that recruiting and hiring “A” players was exponentially more difficult in rural settings she decided to write the book on it – How to Hire the Best (available on Amazon). She has worked with a number of physical therapy owners in the past and has recognized some of our pitfalls. She shares with us how we can get out of our own way and hire the most talented people to share our visions and join our teams. A number of factors are at play, and she goes through them all, greasing the wheels on capturing top talent will pay off in spades – productivity, culture, profits, stress (relief), growth, etc. Spend a few hours a week and the difference will be felt for years.
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You can’t do it all, and you won’t achieve your business goals if you try to do it all yourself. If so, your personal limitations become your business’ limitations. You’ve got to develop leaders if you want to grow. How do you do it? Judy Cirullo, PT, ACC, CPC, ELI-MP has spent decades in physical therapy – as a therapist, owner, and now coach/consultant. Her professional experience has taught her many things, but one of the more crucial things she has learned and now teaches is that true freedom and stability for the business and business owner is achieved when they have a unified leadership team. It’s one thing to simply have a team, but to have a team that is unified in purpose, mission, and vision is an unstoppable force. Judy trains teams across the country and now shares some of her secrets with us.
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Jeff Lee, co-founder and CEO of Measurable Solutions, knows what it takes for an owner to achieve greater revenues, profits, stability, freedom, and growth. What does it take? A team. An owner can never do it by himself. An owner has to have a POWERFUL team around him to carry out his vision. With a powerful team, an owner can expect to, in Jeff’s words, run a company from any distance which continues to grow and run on its own and provide the owner the freedom to do what he/she wants to do. Is that not every owner’s dream? Jeff and I break it down into some of the simple things necessary to do just that. We say its simple, but it takes the discipline and effort to groove these teachings in. Measurable Solutions is around to help you out.
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Paul Wright, B. App. Sc (Physio), Dip. Ed. (Phys. Ed.), Adv. Dip. Business Management, built his Australian physiotherapy practice from one clinic to two clinics, back to one clinic, then up to six clinics before selling them. How did he do it? Easy – systematizing (“E-Myth Revisited” by Michael Gerber) and managing by statistics. Lo and behold, he jumped from one to six clinics in a couple of years and managed them all from home, only spending a couple hours each week in his clinics. Paul now shares his insight via coaching, his website, www.healthbusinessprofits.com, and his new book, How to Run a One Minute Practice. He shares his story with us, his challenges, and how he did it all on today’s podcast.
Ian Johnsen, PT, MSPT has been a success in his small private practice in the Seattle area and, like me, decided to launch a podcast and introduce more private practice owners to the resources and success stories that are out there. So I decided to have a conversation with him to learn a little bit more about him and what he’s doing to be so successful. He was kind enough to share a couple of his marketing secrets, which any practice could benefit from right away! He also shares some of the resources that are guiding him along the way to success. Funny thing, there are a number of resources that are the same ones we use and espouse here at PTOClub! Have you used the same ones?
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What’s in your library? Time after time the guests of the Physical Therapy Owners Club reference the same books that have been influential in their growth as owners and leaders. It’s not a coincidence that the same books are frequently referenced, as these are true classics in the business realm. There are more than what I highlight in this episode, but these are typically at the top of the list.
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I figure that I’ll share with you some of the insight I gained from conferences and events that I attend, in case you weren’t able to go yourselves. If you weren’t able to attend, no problem, I’ve got your back. These are some of my notes from the 5th Annual HODS Symposium – addresses and announcements from Dimitrios Kostopolous, PT, DPT, MD, PhD, DSc, ECS, Christopher Music, and others. The one thing that hit me most is recognizing that the fault in my ability to overcome challenges or reach my goals is directly related to the strength of my purpose.
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Craig Ferreira has been around the PT block thousands of times. He knows the inner workings better than almost anybody and can break down any situation into easily digestible nuggets. Thus, I had to have him on when I found out that he’s about to give a talk on how to improve productivity and, specifically, sales in the PT setting. Most PTs hate “sales” as we know them, but doing it in the right way isn’t “sales” at all. How we present that to our teams can be super easy. Craig knows how to do it. If you simply do a little footwork, have some conversations, practice the art of “selling,” create and hold expectations firmly, then just wind it up and let it go, you can see results quickly! Follow Craig as he’ll walk you through it.
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David Straight, co-owner of E-Rehab.com, and I are back at it, keeping a good thing going. This is Part 2 of my interview because David had so many good things to share, we had to spread the wealth. We were initially focused on discussing how to just develop a digital marketing strategy, and we did that because E-Rehab is expert in the digital realm. David went out of his way to share with us how we can do better by also improving our face-to-face marketing to physicians. Physician referrals may be down compared to ten years ago, but they still take up a large share of the referral base in most clinics. Don’t forget about them or they’ll forget about you! Plus, if you don’t know where to start with your marketing plan, just listen to the first five minutes of the interview and David will show you how. He’s a giver!
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If you aren’t routinely working on your online presence, you’re falling behind. That’s why people like David Straight at E-Rehab.com exist – to let you know what you need to do, what works best, what the current trends are, how to present yourself, then monitor your efforts. It takes some effort and, depending on the size of your practice, will take some time. If you’re looking to compete against hospital networks and physician-owned practices who have a sizable budget for marketing, you’ve got to stay on top of your presence. Besides, nowadays, who doesn’t look up a company on Google when first getting a referral? Very few, I assume. Assess or re-assess what you’re putting out there, and stay on top of digital trends going forward. David provides some good insight on how to do just that.
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What sets this episode apart from the others is that Dr. William (Bill) Dodson, PT, DSc, DPT, OCS, CHT has gone counter to everything we promote in The Club. While we’re constantly looking to promote growth and expansion to obtain more freedom and stability, Bill actually found that contracting and doing less has led to more stability, freedom, and happiness in his life. Thus, he’s been uber-productive in his professional life, as you’ll hear in the interview. One of the greatest influences in his life is the book, “The 7 Habits of Highly Effective People” by Steven Covey. And during this interview we talk about how he’s used those principles to benefit himself in his practice and, consequently, his personal life. Bill’s seen it all and has a ton to share.
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What if I told you that if you focused on one thing, it would return you over $100,000 per year, would you be interested? Heidi and I continue our conversation about the current state of the PT industry and business ownership, and delve specifically into this topic. PT owners are losing money, over $100k per year, because they and their PTs aren’t getting patient buy-in to PT services. WebPT’s report showed that 90% of patients aren’t completing their Plan of Care. Improving that one thing, if focused on with every provider in your clinic, will immediately make an impact on you and your patients. Imagine the benefits – improved outcomes, improved reputation, improved referrals/word of mouth, improved financials, etc. What would you do with an extra $100k this year? Shoot me an email with your response and I’ll send you a gift!
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As one of the progressive leaders in our industry, Heidi Jannenga, PT, DPT, ATC, and her group at WebPT decided to get the pulse of the PT industry by surveying over 7000 rehab professionals across the country. The report, “The State of Rehab Therapy in 2018,” provides some important information regarding the current PT climate and, specifically, regarding PT business ownership. We discuss the aspects of the report pertinent to PT owners, and in this episode that topic is the fact that PT owners lack marketing and growth strategies! Focusing solely on physician referrals is not a recipe for growth. There’s so much more business out there!
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Many physical therapists who decide to convert into business and private practice usually dive in immediately without taking into consideration the processes that it entails. One thing they commonly overlook is the financial aspect, and this often leads them to losing. Known as “The Financial Prosperity Coach,” Christopher Music shares some of the common issues among physically therapy owners financially speaking. Christopher observes that they are often blinded by that search for success that they fail to recognize that being a business owner means having to turn over your being a physical therapist cap. He lays down some issues they will have to face such as staffing and engaging with CPAs and book keepers, and imparts the importance of financial education above all.
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Contrary to the belief of less is more, in business, having more people means getting many of the tasks done in no time. This was my constant refrain in the beginning stages of PT business ownership, “I love doing the PT, I just hate running the business!” That all changed when I started hiring the right people. In this episode, Dr. Jamey Schrier shares how to hire “A” players onto your team, because when you do that, you will obtain stability and freedom. The right people in the right positions will take your business to levels that you cannot take it by yourself. As Jamey shares through his process, by hiring the right people and empowering them, your business will grow and be positively affected for years. He also talks about the importance of coaching and networking when it comes to figuring out your business while giving a peek into his book, The Practice Freedom Method.
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What is your plan for the future? Do you want to stay owner or are you for sale and want to cash out at some time? There are a number of different options, but it also includes making sure that your financial and legal affairs are in order. It’s a seller’s market. If you don’t know, there is a lot of activity in the physical therapy space for mergers and acquisitions. With the current sellers’ market, it’s important to know if you want to sell and if you are prepared to sell. John Dearing lists nine tips for preparing your business mentally, financially, and organizationally for sale. John is the managing director at Capstone Strategic, a leading consulting firm specializing in privately held not for sale acquisitions for the middle market. If you don’t have everything organized and prepared it could take up to six months to do so, and another six months to two years after that to see the transaction go through. Even if you don’t want to sell, going through the steps that John mentions will make your business more stable, sound, prepared for growth, and provide you clarity on what you really want out of your business.
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The famous quote often attributed to thought leader Peter Drucker goes, “Culture eats strategy for breakfast.” It is often agreed that how we do things is more important than how well we do them. In other words, it is often agreed that culture is more important than strategy. But do we really put that into practice? How much effort are you placing on your company’s culture? Simply put, culture is the way we do things. It is less about what we want to achieve and more about who we are. Putting a focus on it will go a long way. Will Humphreys shares what has been done at Rise Rehab to improve our culture and how it’s helped in hiring the right people, letting go of the wrong people, and create a productive and meaningful organization that people love to work for.
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Most practice owners don’t have a written business plan and written budgets. They may be looking at numbers but they don’t concretely set targets like they do for the patients that they treat. Chuck Felder of HCS Consulting says it’s important to create business plans and budgets to keep you and your team rowing in the same direction, having that alignment, teamwork, and cooperative mindset. How can they make decisions and focus their time if they don’t know what the goals of the company are and how they fit into it? Simple plans and goals keep you unified and maintaining proper budgets gives you the power to actually predict your profits in the future. Who wouldn’t want that? Take the time to monitor and follow these three things on a regular basis – KPIs, business plan, and budget – and you’re on your way to maintaining a healthy, successful business.
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What does your dashboard look like? Not in your car, in your business. KPIs or key performance indicators are the dashboard to tell you how your business is running. Chuck Felder of HCS Consulting breaks down the key metrics for running your clinic and discusses the importance of tracking and monitoring those. Chuck has used his PT and MBA degrees to become an expert in PT business metrics, and shares his wealth of knowledge with us. Compare yours to his or start building and monitoring your own dashboard as Chuck dishes out some great information to share regarding how to manage PT clinics and how to create a strategic plan around how they’re operating.
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Not a lot of PT clinic owners are focused on what it takes to create a business that is less dependent upon them as owners. Oftentimes, systems and training, coaching, mentoring, or other accountability methods in order to keep PT clinics in check can be overlooked in the midst of the daily hustle and bustle. Here to share his expertise is Sturdy McKee. Sturdy has built a strong, thriving out-of-network PT business in San Francisco that is not completely dependent on him. There was a time that he couldn’t conceptualize that, but it’s what some PT owners dream of. Even if that’s not you, Sturdy has great advice on how to make your business less dependent on you, the owner. His professional growth and the systems he’s implemented have allowed him the time to coach other PTs and business owners. In fact, if you check out his website, www.sturdymckee.com, you’ll see that he shares some great advice – “Hiring A-players”, “New Awesome Intake Form”, “The 3 Magic Questions”, etc. These resources can help you on your path to making your business less dependent on you.
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What’s the secret to creating a loyal, returning patients? Hint: It’s not all about the therapy! It’s about the patient experience BEFORE, during, and AFTER they’ve received your care. Neil Trickett, PT and Founder/CEO of Practice Promotions shares the secrets to creating RAVING SUPERFANS. When you create raving superfans then the domino effect begins – patients complete their plans of care and are HAPPY to pay for your services, they return to you when they’re injured or, better yet, they refer family and friends AND PROMOTE YOU TO THEIR DOCTORS, then those patients pay for your services, you grow your foundational patient base, gain a good rep in the community, you build a steady, increasing base of revenue, increase your mailing/emailing list, and the cycle continues!!!! It gets exciting and PTs across the country are thriving this way. Listen to the podcast and you’ll gain insight on what you can do to create the RAVING SUPERFAN.
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Jerry Henderson got into physical therapy the same way a lot of physical therapists did, as a patient. Jerry was fourteen years old when he had a skiing accident that fractured his femur and left him hooked on a skeletal traction for about a month and a hip spike for about six weeks. After going through the treatment with a guy who was helping him get mobile again, he understood what physical therapy is all about and knew that’s what he wanted to do. Fast forward years later, Jerry founded Clinicient, a cloud-based EMR software for physical therapy clinics. Clinicient helps their clients on getting up to date on the changes that are coming in the PT space so that they can continue to improve more lives.
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A lot of physical therapists don’t consider what it takes to be great businessman or businesswoman and invest the time and energy into that like they did to become good physical therapists. Blaine Stimac is one of the more successful PT owners who has 23 practices across four states and is ranked #255 on the Inc. 5000 list. Blaine’s success is closely related to the systematic way in which he hires and trains his team. Blaine shares that at a minimum, trainings can take up to six to eight weeks, with follow up trainings after that, to create amazing, productive employees right off the bat or weed people out really quickly who are not the right fit. Blaine says growing a business is about the willingness to learn from each one of those times you didn’t do great. You’ve got to be willing to embrace every moment as a learning opportunity.
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Dr. Dimitrios Kostopoulos passion for physical therapy is obvious, and his vision is unique and outside-the-box. He has a number of PT businesses and is successful in each one of them, thus he has a unique perspective on the state of physical therapy and the issues negatively impacting PT clinic owners and the profession today. However, he also has the answers to the three issues he presents. Following thru on each of those items will put you on a path to freedom, but if you don’t take the time to study, implement, and do the administrative footwork necessary to run your business, you won’t make it. Dr. Kostopoulos shares that that knowledge on the subject provides a greater responsibility in the area that you are learning something about, and knowledge, responsibility, and control always go together.
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Vinod is one of my favorite PT friends – he’s determined, focused, and gets what he wants, which shows in his ability to live in Florida while actively owning his PT practices in New York. He’s the epitome of what we strive for and tout in the Physical Therapy Owners Club. Success? Check. Stability? Check. Freedom? Double check. Having an uncle who is a vascular surgeon that did very well for himself in having his own practice and having the skill set on a physical therapy technique that he felt could create a big impact pushed Vinod Somareddy to exceed himself and be successful as a private practice owner. After listening to the episode, you’ll see what I’m talking about. He ramped up his clinic quickly with the guidance of Measurable Solutions (now Fortis Business Solutions) and learned along the way how to organize his company, hire the right people, and manage by statistics to ensure his company is reaching its goals. Check out his path and what he’s learned along the way by joining the club today.
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Shaun Kirk, PT has been consulting physical therapy owners for longer than he’s been a physical therapist. This episode is a must-listen and my interview with Shaun Kirk is one that should be downloaded and replayed by every PT clinic owner and reviewed on a regular basis. Shaun shares from his experience of walking into over 140 clinics across the country to consult them, and having over 2000 PT owners walk through his doors to get trained. He knows his stuff and how to make a PT clinic successful. Shaun says that every PT owner should ask these two vital questions, which is what is your purpose, and what are the six areas every PT owner needs to address in their clinic? He says diligently working on your purpose and one to two of the key areas he notes will immediately pay dividends, but being successful and efficient in all six areas is going to guarantee success with your physical therapy practice.
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Sean Miller believes that we all have the ability to essentially win in life, if we just understand the abilities and processes to be able to win in life. He says that there are successful formulas and things that we can do to be able to win. Growing up as a kid, Sean liked to take things apart to understand how they work. As he got older, he got into sports which drew his natural inclination on understanding how the body works, which started his journey into physical therapy and helped him develop physical therapy processes to get people better faster.
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Will was mountain climbing with a girl he was dating when he fell 50 feet down and landed on both of his feet. He heard his legs snap immediately and put his hands out behind to brace himself, breaking his arms in the process, and ending up crumpled in a bush. He will never forget that day, Friday the 13th, 1993. All in all, small bones included, he broke over twenty bones and had eight surgeries. With both arms and legs broken and lying there in bed for hours on end, Will shares it was a dark time for him, until one day, his home health therapist arrived. Will recounts his physical therapy journey and how his therapist shifted everything and never gave up on him. The idea that physical therapy has so much more to do with connecting to an individual and improving their emotional well-being through the physical well-being was what got Will into it.
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Physical therapy (PT) clinic owners are masters at creating stability and freedom for clients, but not for themselves. Sure, there’s financial stability – but when it comes to personal freedom, not much. In the pilot episode of the Physical Therapy Owners Club podcast. Nathan Shields shares advice for PT clinic owners on how to achieve true business stability and freedom.
Nathan owns a PT clinic in Chandler, Arizona, and decided to open a satellite clinic after his patient list grew from 3 to 7 to 11 per week. He enjoys the social aspects of physical therapy itself, along with its immediate improvements for patients. But there was something missing: a business network tailored specifically for PT clinic owners. More often than not, PT owners saw each other as competitors. Now with the Physical Therapy Owners Club, Nathan hopes to galvanize his fellow PT owners into joining a discussion for stability and freedom. So sit back, relax. The Club is now open!
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