The Storytelling Lab: Recent Episodes
Rain Bennett
The Storytelling Lab covers everything you need to know to tell a story in the most authentic, effective way. The Storytelling Lab is hosted by Rain Bennett, professional filmmaker and competitive storyteller, and is a Six Second Stories production.
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Want to immerse your audience into your story, making them feel like they're living it rather than just reading about it?
If you're a writer looking to enhance your storytelling skills, I've got the solution for you.
Listen to this episode to steal shot styles from cinematographers to improve the imagery of your writing.
Let's make your stories come to life!
In this episode, you will learn how to:
- Master visual storytelling techniques to captivate your audience and bring your stories to life.
- Harness the power of cinematography in your writing to create vivid and immersive narratives that resonate with readers.
- Unlock the secrets of crafting impactful establishing shots to set the stage for compelling storytelling.
- Elevate your content creation skills to engage and enthrall your audience with every word.
- Seamlessly transition between scenes in your storytelling to keep readers hooked and eager for more.
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"I'm a business owner, not an influencer. So I'm not trying to just have random stories out there for no reason. I need to market myself in a way that grows my business in a way that my business is what I want it to be."
Do you wish you understood how to create simple content that actually SELLS? Then you need to listen to this social media storytelling creator.
Mackenzie Heflin is a content creator specializing in building online communities through strategic storytelling. With a background in network marketing, she gained valuable experience in community development and the impact of authentic storytelling. Mackenzie's transition across different social media platforms, from Facebook to TikTok, exemplifies her versatility in effectively applying storytelling methods to written and video content.
In this episode, you will learn how to:
- Understand how to create content like a business owner should, instead of an influencer
- Use psychological hacks in your stories to keep your followers engaged
- Learn how to actually sell to the community that you've cultivated
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The hardest part of creating a powerful story is knowing what to keep and what to cut?
If you lose your audience's attention for just a second, most likely they are gone. But you also have to fight against a daily decreasing budget, and creative teams disagreeing, and all the other things that a business owner has to deal with when it comes to marketing.
So what if I told you that I have an easy little technique you can use that I stole from a Pixar storyboard artist? Would you listen?
And guess what... you can just as easily apply it to your written stories as your visual ones!
In this episode, you will learn how to:
- Determine the most important scene, shot, or sentence of your story.
- Understand how to choose secondary and tertiary information to complement the most important content
- Sequence your story in a way that maximizes contrast and conflict, and therefore maximizes engagement of your audience
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"Your book is your movie. Your query is your movie trailer. Both of those things have to be super engrossing, hook you in, keep you moving, have a point, leave you somewhere. Beginning, middle, end."
Do you want to know how to turn your big idea into a compelling book that sells and get signed by an agent? I've got the solution to help you achieve that. Let's dive into the process and make your writing dreams a reality. It's like having a friend guide you through the exciting world of book publishing and agent signing.
Lucinda Halpern is a literary agent with over 15 years experience in book publishing, and the founder of Lucinda Literary, based in New York.
In this episode, you will learn how to:
- Understand the benefits of traditional and self-publishing to make an informed decision about your book's future.
- Learn how to navigate the process of finding the right literary agent to represent your work effectively.
- Master the art of crafting a compelling query letter that captures the attention of literary agents and publishers.
- Explore strategies for building a strong author platform to effectively market your book and connect with readers.
- Discover techniques for writing memoirs with universal appeal that resonate with a wide audience.
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What if I told you that turning case studies into compelling case stories could be the key to converting leads into enthusiastic clients?
And what if I also shared a simple, four-step process to help you do just that? But here's the thing, it's not just about storytelling; it's about strategically guiding your audience through a journey that leaves them eager to take the next step with you.
Join me as I reveal the secrets to transforming mundane case studies into captivating case stories that drive conversions.
In this episode, you will learn how to:
- Master the art of transforming case studies into captivating case stories that drive engagement.
- Identify which case studies in your client base will produce the best results and understand how to target a specific marketing persona.
- Learn how to skillfully integrate data into your storytelling, transforming it into a persuasive force that resonates with your audience and drives action.
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Have you been told to take big, overwhelming actions to make a difference, only to feel like nothing's really changing? If you're a filmmaker or content creator wanting to make an impact, you know how crucial those tiny actions by large groups are. Let's talk about how you can use those moments to not only tell inspiring stories but also drive real action. It's time to turn those tiny moments into big change.
Zach Green is an environmental storyteller with a strong focus on rivers and their impact on the natural world. Through his work at Rivers Are Life, Zach seeks to raise awareness about the critical role of rivers in sustaining life on our planet. By crafting character-driven narratives, he aims to educate, inspire, and entertain audiences, shedding light on the work of individuals and organizations dedicated to the protection of our freshwater ecosystems.
In this episode, you will learn how to:
- Master the art of impactful storytelling to create positive change.
- Unlock the potential of corporate sponsorship in funding creative projects to create impact.
- Discover how to use media to influence the powerful resource of community to support your purpose-driven mission.
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Ever wonder how a laid-back, casual chat with a friend could skyrocket your storytelling game and transform your customer connections? Listen to this podcast to uncover the unexpected secret to possessing the power of a master storyteller and creating genuine connections with your audience.
Neal Foard, a 30-yr advertising industry veteran, shares a touching journey of personal discovery and connection through the power of storytelling. His foray into TikTok was not a calculated business move, but a heartfelt endeavor to ensure his children knew their grandfather through captivating narratives. Neal's viral success on TikTok, with millions of views and subsequent shares, speaks volumes about the universal appeal of genuine, nostalgic stories.
In this episode, you will learn how to:
- Unleash effective storytelling strategies to elevate your communication and influence.
- Conquer stage fright and deliver compelling presentations that leave a lasting impact.
- Forge deeper connections through storytelling and enrich your personal and professional relationships.
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If you're feeling frustrated because your branding efforts aren't getting the results you want, and you're stuck in a cycle of imitating big brands without success, then you are not alone! And this episode is going to help you.
Bill Harper, an experienced branding strategist, emphasizes the emotive aspect of marketing and the importance of prioritizing the audience. His valuable insights on understanding customer needs and delivering genuine value without self-promotion provide a unique perspective on strategic storytelling. As a prominent figure in the industry, his expertise in empowering brands to craft authentic and engaging narratives makes him an influential voice in the entrepreneurial and business sphere.
In this episode, you will learn how to:
- Craft a powerful brand strategy to elevate your business.
- Develop compelling and unique value propositions for your products.
- Ignite emotional connections with your audience through strategic storytelling.
- Implement strategies for sustainable, long-term business growth.
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Did you know that the key to creating a strong and authentic brand essence is like finding your soulmate?
Yes, just like finding that perfect match, your brand essence is what will make your audience fall head over heels for your business.
Let's dive in and uncover the magic behind building a brand that leaves a lasting impression. Get ready to unlock the power of your brand essence and create a loyal community that will sing your praises for the long-term.
In this episode, you will learn how to:
- Uncover the secrets to creating a captivating personal brand essence.
- Demystify the difference between branding and marketing for your business's success.
- Define your brand's core values and watch your business thrive.
- Discover the power of emotional and functional benefits in building a lasting brand.
- Learn effective strategies for differentiating your brand in competitive markets.
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Want to unlock the key to overcoming your internal creative resistance and achieving your desired success?
Discover the surprising connection between the four characters that appear in every story and how to use them to navigate your own journey.
Once you do, you'll operate and move forward with an enhanced self-awareness to overcome internal obstacles and achieve creative success.
In this episode, you will learn how to:
- Discover the impact of character roles in narratives.
- Conquer internal resistance to unleash your creativity.
- Uncover the transformative power of storytelling in your life.
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What if I told you there's a secret to captivating your audience and making your brand truly stand out? It's a game-changing strategy that will help you overcome the villain of boredom and enliven your communication. If you're curious to unlock this powerful tool and make your stories unforgettable, visit businessofstory.com/abt.
With nearly 40 years of experience in advertising, branding, and marketing, Park Howell is a seasoned expert in the storytelling arena. As the founder of an ad agency for two decades, Park has mastered the art of intuitive storytelling, recognizing its pivotal role in audience connection. Park's practical insights into storytelling structures and his development of the ABT (And, But, Therefore) agile narrative framework provide valuable tools for business professionals and marketers aiming to elevate their communication strategies.
In this episode, you will learn how to:
- Master the Evolution of Storytelling in Marketing to stay ahead of the game.
- Implement the ABT Framework for Effective Communication and see your message resonate.
- Achieve Differentiation through Clarity and Authenticity to stand out in a crowded market.
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Are you ready to learn how a single opening line can captivate your audience and keep them engaged until the very end?
You've been told to start your stories with an attention-grabbing hook time and time again, but that feels gimmicky and your audience is on to it. They don't buy it.
I've got a solution to help you achieve heightened audience engagement through impactful storytelling techniques.
This isn't your typical storytelling lesson; it's a game-changer.
In this episode, you will learn how to:
- Craft opening lines that intrigue and draw your audience into your story from the very beginning.
- Learn how to create emotional connections with your audience through impactful storytelling techniques.
- Leverage pace, theme, and "open loops" to drive constant engagement within your audience by spiking their dopamine.
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Have you been told to share your business stories but feel like you're not getting the attention and connection you want? The pain of putting yourself out there and not getting the results you hoped for can be frustrating. Let's change that.
Robert Tighe is a seasoned storyteller with a background in journalism and a passion for leveraging personal experiences to enhance professional communication. His background in sports and journalism provides a unique perspective, offering valuable insights and strategies for entrepreneurs and professionals seeking to elevate their personal and professional brand through authentic storytelling techniques.
In this episode, you will learn how to:
- Stand out from the competition through compelling personal storytelling.
- Leverage your experiences and passions to build a strong and authentic brand.
- Harness the power of origin stories to create meaningful connections and resonate with audiences.
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Hey there, content creators and marketers! Do you ever feel like you're following all the storytelling best practices, using proven formulas, and still not getting the results you want?
It can be frustrating, right? You put in all this effort, but it seems like something's missing.
What if I told you that the key to building a strong brand lies in understanding the power of storytelling in TWO very distinct and different ways?
Let's dive into how storytelling can make or break your brand's success.
In this episode, you will learn how to:
- Uncover the impact of storytelling on content creation and how it can elevate your brand's message.
- Discover the art of "capturing the moment" in photography and videography to create compelling visual narratives.
- Harness the power of storytelling to build a brand that resonates with your audience on a deeper level.
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In a world where organizations struggle to share their stories, Mark Miller and Ted Vaughn revealed an unexpected twist. Their journey started with internal barriers hindering effective communication, but what they discovered was truly eye-opening. Tune into this conversation to uncover the transformative power of storytelling and culture on organizational success.
Mark Miller and Ted Vaughn, co-authors of the enlightening book "Culture Built My Brand," bring a wealth of experience and expertise to the table. Their deep understanding of the crucial link between culture and brand success is invaluable for nonprofit leaders and staff members looking to enhance their organizational dynamics and brand resonance. With a passion for helping organizations communicate their stories effectively, Mark and Ted offer practical insights and actionable strategies that resonate with both beginners and seasoned professionals.
In this episode, you will learn how to:
- Embrace culture and brand integration for nonprofit success.
- Establish a strong culture and brand early on.
- Discover the value proposition for engaging employees.
- Gain insights from corporate world strategies to use in your business.
- Unlock the power of storytelling in nonprofit communications.
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Does the feeling of being stuck and unfulfilled sound familiar to you? You may have been told to simply follow the traditional path of education and career, only to find that it hasn't brought you the personal growth and self-reflection you desire. The pain of feeling lost and disconnected from your true purpose can be overwhelming when you've followed the conventional wisdom without seeing the results you hoped for. But there is a better way.
Deevo Tindall, a creative force with a passion for visual storytelling and personal growth, brings a unique perspective to the realm of self-reflection. Hailing from San Diego and now a resident of North Carolina, his journey from the West to the East Coast shaped his understanding of identity and life's narratives. With a background in photography and a deep curiosity about human design, Deevo's insights into the power of personal storytelling and its impact on decision-making and self-awareness offer a refreshing take on the complexities of business, branding, and life.
In this episode, you will learn how to:
- Embrace personal growth and self-reflection to unlock your true potential.
- Surround yourself with a community of like-minded individuals to support your journey of growth.
- Pursue your goals and navigate career transitions with confidence and determination.
- Build and maintain meaningful connections while cultivating your brand.
- Discover the perfect timing and effective resolutions for enhancing your brand.
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Does this sound familiar? You pour your heart and soul into your art, but self-doubt and fear hold you back from fully expressing yourself. You've been told to just push through and ignore the doubts, but deep down, you know that's not working. It's time to break free from these ineffective actions and discover the transformative insights that will empower you to overcome creative blocks and unlock your true potential as an artist.
Steven Pressfield has become an influential figure in the creative world, inspiring artists and creators worldwide. Known for his books like The War of Art and Do the Work, Pressfield shares his insights and philosophy on overcoming challenges faced by artists and creators. Despite his success, Pressfield remains humble and relatable, acknowledging that the struggles and resistance in the creative process never truly go away. Through his own experiences as a writer, he offers valuable lessons and guidance to aspiring artists and creators, emphasizing the importance of perseverance and dedication. Get ready to gain inspiration and insight as Pressfield shares his wisdom on the creative journey in a 365-day step-by-step guide to creating your passion project called THE DAILY PRESSFIELD.
In this episode, you will learn how to:
- Discover the insights from "The War of Art" that will help you overcome creative barriers and unlock your true potential as an artist.
- Explore the writing process and daily practices that will fuel your creativity and help you establish a consistent and productive routine.
- Embark on a journey of self-discovery and learn how to transition from ego-driven creativity to authentic self-expression, creating art that truly resonates with others.
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Discover the untold story that led Jill Riley on an extraordinary journey, transforming her family's history and inspiring generations to come. As she delves into the depths of her cattle ranching lineage, a surprising twist unravels, unveiling a truth that will forever change the way we see our own familial roots.
Jill Riley is a passionate musician who has embarked on a unique endeavor to strengthen family connections and preserve ancestral stories. With a deep love for her wild and wonderful cattle ranching family, Jill has written a twelve-song story album that spans four generations. Through her album, Common Ground, Jill not only shares the incredible stories of her family but also explores the importance of bridging family division and returning to love. By delving into the stories of our own families, Jill believes we can find common ground and ultimately strengthen the bonds that unite us all.
In this episode, you will learn how to:
- Discover the power of storytelling to strengthen family connections and create lasting bonds.
- Learn how returning to love and empathy can transform relationships and foster understanding within your family.
- Unlock the secrets to capturing and preserving the unique life stories of your loved ones, ensuring their legacy lives on.
- Understand the importance of family stories and how they can provide a sense of identity, belonging, and connection across generations.
- Explore the universal nature of human experiences through the rich tapestry of your family's stories, finding common ground and shared understanding.
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If you're feeling frustrated and invisible amidst the sea of content creators, tirelessly producing content, but struggling to capture the attention of your target audience, then you are not alone! Instead of creating meaningful connections, your audience may be scrolling past your posts, unaware of the authentic stories and value you have to offer. Well, this is the episode for you.
Alana Sparrow is a creative director and brand expert who knows how to captivate audiences and make a lasting impression. With a background in design, Alana has mastered the art of using visuals to convey emotions, messages, and stories. She firmly believes that every image has the potential to tell a compelling story—and to create authentic and engaging personal brands, individuals and businesses must leverage that potential.
In this episode, you will learn how to:
- Use visual storytelling to captivate your audience and create a deeper connection with your brand.
- Discover the powerful intersection between personal and business branding and how it can elevate your online presence.
- Explore the evolution of personal brands and gain insights on how to adapt and stay relevant in a rapidly changing digital landscape.
- Find out how to strike the perfect balance between speed, affordability, and quality in your content creation process.
- Uncover the exciting possibilities of integrating AI in your creative process to enhance efficiency and unleash your creative potential.
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Do you want to unlock your potential as a writer and create stories that captivate and resonate with readers and viewers? Wondering how you can develop your unique voice in storytelling? Well then this is the episode for you.
Paul Guyot is a veteran screenwriter (30 years in the biz!) who helps aspiring writers discard all the advice from the so-called "gurus" and instead focus on finding their unique voice. Paul believes that discipline is the key to success, but it's not about forcing oneself to write a specific number of words or pages each day. Instead, it's about showing up consistently and being open to the muse when it arrives. Drawing inspiration from sports legends like Kobe Bryant and Tiger Woods, Paul highlights the value of hard work and dedication in honing one's craft. He challenges the notion that storytelling can be reduced to a formula, emphasizing the importance of originality and quality in creating compelling narratives.
In this episode, you will learn how to:
- Discover the power of your unique voice and unlock your storytelling potential.
- Overcome the challenges and misconceptions surrounding story structure to unleash your creativity.
- Harness the value of discipline and a consistent routine to fuel your writing journey.
- Gain insights from the parallels between creative and non-creative professions for greater self-awareness and growth.
- Embrace the evolving cultural understanding that talent alone is not enough, and learn the keys to success in creative endeavors.
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Do you want to create a thriving company culture that leads to maximum productivity and efficiency? Are you seeking a solution to shape a positive work environment that drives success? Look no further!
Karen Eber is an author, consultant, keynote speaker, and thought leader on organizational culture. Having honed her skills in psychology, Karen took her insight to the business world, accelerating learning and performance in formidable companies such as HP and Deloitte. Deeply passionate about creating dialogues and connections at the workplace, her love for storytelling has become a compass guiding her career in leadership development. With wisdom culled from her personal life experiences and professional journey, her perspectives on work culture remain profound, inspiring, and full of humanity.
In this episode, you will learn how to:
- Understand the transformative power of narratives in molding the essence of an organization and its efficiency.
- Lean on the pivotal role of open dialogue and psychological assurance in creating a highly effective workforce.
- Recognize the importance of laying a positivity-centric cultural foundation right from the outset.
- Explore how personal stories engulfing professional experiences can instill authenticity and add dimension to official interactions.
- Leverage the intriguing relationship between brain science and storytelling, and how to refine your narrative techniques for maximum impact.
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Does this sound familiar to you? You've been told to dream big and set goals, but somehow, taking action toward those goals feels like an uphill battle. You find yourself stuck in a cycle of frustration and unfulfilled potential. The pain of watching your dreams slip away while waiting for something to happen can be excruciating. It's time to break free from this ineffective approach and embrace the journey toward your goals by taking decisive action.
Heather Parady is a tenacious trailblazer who helps dreamers actualize their bold ideas. Formerly a mental health therapist, Heather possesses a unique blend of empathy and an astute understanding of human behavior. Her natural inclination for big-picture thinking spurred her to transition into leadership consulting, where she excels in synergizing visionary ideas with actionable steps.
In this episode, you will learn how to:
- Discover the transformative power of cultivating sincere connections
- Unveil the crucial role of authenticity, intentionality, and sustaining relationships
- Learn about the priceless value of discovering and claiming your unique creative footprint
- Realize the profound influence that masterful storytelling has on both individuals and societies.
- Understand the essence of being proactive and embracing the path to achieving your aspirations.
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Are you tired of pitching to investors and stakeholders but never quite making the impact you want? Have you been told to simply craft authentic stories to build trust, only to be left feeling frustrated and unheard? It's time to ditch ineffective advice and discover the power of competitive storytelling, human psychology, and impromptu speaking.
Former trial lawyer turned startup coach Robbie Crabtree uses his storytelling skills to inspire action toward solving major global issues, but the irony is that his own journey from aspiring athlete to lawyer was shaped by his obsession with narrative design and control.
In this episode, you will learn how to:* Seamlessly incorporate competitive storytelling to inspire and drive action. * Dive into the intricacies of human psychology and wield its power to craft compelling narratives. * Master the art of on-the-spot eloquence through practical approaches to impromptu speaking and preparation. * Win the trust of investors and stakeholders by seamlessly weaving storytelling into your communication strategy. * Empower future entrepreneurs with diverse success stories that foster inspiration and fuel ambition.
Are you tired of struggling to generate earned media attention? Have you fallen victim to these common myths about crafting a personal and professional PR story? Myth #1: You need celebrity status to get noticed. Myth #2: A press release is all it takes for successful media exposure. Myth #3: PR is too expensive for small businesses.
Kayley Hamilton, the founder of KAYLEY Media, is a PR expert with a keen eye for crafting compelling stories that generate media exposure. Her background in entertainment news has given her valuable experience in understanding what makes a story resonate with audiences and journalists alike. Kayley is passionate about helping entrepreneurs craft their own stories to generate earned media attention and grow their businesses. With a track record of helping clients land features in major outlets, Kayley knows what it takes to make a splash in the PR world. Prepare to learn from someone who's mastered the art of storytelling for maximum media impact.
In this episode, you will learn how to:* Grasp the nuances of the earned digital media landscape and capitalize on its benefits. * Tackle apprehensions and modify viewpoints for a triumphant presence in the media arena. * Harness the art of storytelling to uplift your brand and engage with the desired audience effectively. * Cultivate self-assurance and vanquish fear through Kayley's "FPL" method. * Create and share a captivating personal and professional PR story to achieve media exposure success.
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Are you a non-profit looking for an authentic storytelling collaboration? Have you heard the myths that it's too expensive, too complicated, or impossible to find the right partner? Well, Elena Rue is here to show you the truth about collaborative storytelling and how to create content that is powerful, impactful, and authentic.
Elena Rue is an accomplished storyteller and co-founder of StoryMine, a digital storytelling agency specializing in collaborating with non-profit organizations to create powerful documentaries. With a background in anthropology, photography, and journalism, Elena has honed her skills to create authentic and engaging content that speaks to the hearts of her clients' audiences. Her unique approach to storytelling involves deep immersion into the subject matter and working closely with the people involved, ensuring that their voices and experiences are accurately represented.
In this episode, you will learn how to:
- Develop engaging narratives with a collaborative storytelling approach.
- Focus on key story aspects when producing videos for comprehensive messaging.
- Maximize budget efficiency while maintaining authenticity in your creative projects.
- Nurture client understanding of storytelling techniques and video production procedures.
- Harness storytelling power as an instrument for positive transformation and individual upliftment.
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After being a combat veteran and dedicating himself to a successful law career, Nick Witters is faced with the difficult decision of taking a new job managing Mr. Beast, a YouTuber. As he risks it all, his journey to success is filled with pressure, loss, and hard work. Will he make it? Will he be able to pull the trigger and take the risk?
Nick Witters is the CEO of Ballen Studios, most known for managing the MrBallen YouTube channel. Hailing from a small town in Washington, Nick's journey took him from the Air Force to law school, and eventually to the heart of Hollywood as an entertainment lawyer. With a keen understanding of the importance of adaptability and perseverance, Nick has built a thriving career in the creator economy. Alongside his partner John Allen, a former Navy Seal, Nick continues to push the boundaries of success, sharing his wisdom and passion-driven approach with aspiring creators.
In this episode of The Storytelling Lab, you will learn how to:
- Discover the hidden advantages of military training when tackling business challenges and sharpening decision-making skills.
- Appreciate the role of intellectual curiosity in seizing growth opportunities and fostering innovation.
- Recognize the significance of embracing failure and adaptability in achieving your career and business goals.
- Cultivate trust and authentic passion in talent representation relationships for long-term success.
- Sustain momentum and enthusiasm in the ever-changing creator economy to drive continuous personal and professional growth.
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As Francisco Mahfuz embarked on his journey to master the art of storytelling, he made a shocking discovery — that the most captivating stories weren't the grand, epic tales that everyone believed they were, but rather the simple, relatable moments between people. What other secrets will this master storyteller uncover as he continues to defy our expectations and debunk popular storytelling myths?
In this episode of The Storytelling Lab, you will learn how to:
- Uncover the truth about storytelling and its impact on everyday life.
- Recognize the significance of accuracy and relatability for powerful narratives.
- Discover the art of keeping things simple to captivate and enlighten audiences.
- Adapt your storytelling approach to suit varying objectives and demographics.
- Create a genuine origin story that enhances and defines your personal brand.
Experience life-changing power in your life and business for less than $20!
Nick Hutchison is an entrepreneur with a passion for personal growth through books. After experiencing the transformative power of personal development books firsthand, Nick founded Book Thinkers, a platform designed to help readers retain and apply the life-changing wisdom found in these books.
In this episode of The Storytelling Lab, Nick discusses how to:
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Discover the impact of personal development through non-fiction books and podcasts on your life and business.
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Harness the power of social media to successfully market your book and boost your author presence.
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Master the art of integrating book knowledge into daily life for a more prosperous entrepreneurial journey.
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Recognize the significance of gratitude, happiness, and purpose in making beneficial personal finance decisions.
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Cultivate a mindset of mental toughness and resilience for sustained success in lifelong learning.
Experience the journey of transformation - and discover the power of manifestation!
Olivia Mancuso is a successful marketing consultant, video spokesperson, and influencer. She is passionate about helping entrepreneurs and multi-passionates create their personal brands and manifest their dreams.
In this episode of The Storytelling Lab, Olivia discusses:
- The skills that she learned from being a professional journalist in broadcast television.
2. Her journey of discovering her passions and turning them into profitable endeavors, as well as her advice on how to find the through line between your passions.
- Her experience and growth through manifestation and how she teaches others to manifest their greatest desires.
Share your story and discover how it can inspire and move others - "Your Story Matters".
Troy Bedenbaugh is an award-winning documentary filmmaker and creator of the emotional documentary film "One Lost Many Found", which tells the story of his journey to discover who his father was 20 years after his passing.
Here's what I cover with Troy Bedenbaugh in this episode of The Storytelling Lab:
1. The power of telling and sharing personal life stories, and why it matters to others.
- The importance of expressing pain through art and the need to redefine what art is.
3. The life-changing power of mentors, and how relationships and mentors are key in any project.
Julia Yorks is a screenwriter for television and film, having worked on the staffs of DreamWorks/Netflix's "The Adventures of Puss in Boots" and "Trolls: The Beat Goes On," and recently sold an original screenplay to Freeform. In this episode of The Storytelling Lab, Julia breaks down exactly what you should focus on as a first-time screenwriter, how to follow the right structure to sell, and how the business of screenwriting works.
David JP Phillips holds the world's most-viewed TEDx Talks on storytelling with almost 10 million views among his three talks. His popularity comes from his unique scientific but still entertaining perspective on all his subjects within communication, self-leadership, and "Death by Powerpoint." In this episode of The Storytelling Lab, David discusses the parts of the brain that are impacted most by stories, how to use them to make yourself a better communicator, and why the most important story you must focus on is the story inside your head.
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Patrice Poltzer is a Gracie-award-winning journalist and former TODAY Show producer who parlayed her media and storytelling expertise into forming Patrice Poltzer Creative in 2016, a New-York based video storytelling agency. In this episode of The Storytelling Lab, Patrice shows how big brands try to emulate small businesses and why small businesses should realize that and focus on the long game instead of viral hits.
Robbie Cornelius is an entrepreneur who focuses on the acquisition, building, management & sales of digital assets, the owner of Web Asset Group, LLC, and the host of the Master Yourself Podcast. In this episode of The Storytelling Lab, Robbie tells the story of how he changed his mindset to take control of his life and career and the systems he uses daily to execute the tasks that allow him to continue to master his mind and make money online.
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Steven Pressfield is an American author of historical fiction, non-fiction, and screenplays. He's documented his 27-year journey to becoming a published author in his latest book Gov't Cheese as a way to inspire young authors, artists, and entrepreneurs to keep pursuing their dreams and overcoming the Resistance. In this episode of The Storytelling Lab, Steve discusses the power of mentors along one's road to success and how each one of his (even those that were unaware of their mentorship to him) helped him finally achieve his goal.
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Dan Manning is a 25-yr veteran of the United States Air Force who first sharpened his storytelling skills as a fighter pilot, working at the US headquarters in Qatar, and running the air operations against Isis. Even though the problems he was helping solve were global political conflicts, the approach to solving them were the same as with your brand storytelling... communication. In this episode of The Storytelling Lab, Dan explains the marketing problems startup founders, coaches, and consultants face, and how to use storytelling to solve them in less than three minutes.
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Jake McNeill is a personal brand strategy consultant for multipotentialites, which is to say he helps introverted rebels grow their audiences and have an impact without all the BS. For 25+ years, he used strategic plays to gain a competitive advantage for Popstars, Rockstars, Superstars DJs and now Founders and CEOs. In this episode of The Storytelling Lab, Jake explains the problems that multipotentialites face, how to break the patterns they're stuck in, and eventually use their multipotentiality as a superpower.
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Matthew Dicks is an internationally bestselling author, podcaster, co-founder of Speak Up, and a 53-time Moth StorySLAM champion and 7-time Moth GrandSLAM champion. Many might think he's just an over-achiever, but as he proves in his new book, Someday is Today, it really just comes down to time management. And we all have the same amount of time each day. In this episode of The Storytelling Lab, Matthew gives you all his tips and tricks to making the most out of each minute and moving the needle closer to his goal.
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Alana Marie is a documentary filmmaker, digital content creator and digital content coach. She helps content creators get out of their own way and move from ideation to execution. She is passionate about various creative pursuits and has found a way to pursue them all, while simultaneously growing her personal brand. In this episode of The Storytelling Lab, Alana shares how she continues to find non-traditional paths to make her creative passions transform into revenue generators.
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Alana Marie is a documentary filmmaker, digital content creator and digital content coach. She helps content creators get out of their own way and move from ideation to execution. She is passionate about various creative pursuits and has found a way to pursue them all, while simultaneously growing her personal brand. In this episode of The Storytelling Lab, Alana shares how she continues to find non-traditional paths to make her creative passions transform into revenue generators.
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Your personal life is full of stories that can and will impact your business. Mark Carpenter is a trainer, consultant, speaker, and the co-author of the bestselling book, Master Storytelling. With a background in corporate marketing and PR, he helps businesses turn boring meetings into inspiring, memorable, motivating experiences. In this episode of The Storytelling Lab, Mark helps us understand how to find those meaningful experiences within your own life and use them to teach, lead, and inspire.
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Your personal life is full of stories that can and will impact your business. Mark Carpenter is a trainer, consultant, speaker, and the co-author of the bestselling book, Master Storytelling. With a background in corporate marketing and PR, he helps businesses turn boring meetings into inspiring, memorable, motivating experiences. In this episode of The Storytelling Lab, Mark helps us understand how to find those meaningful experiences within your own life and use them to teach, lead, and inspire.
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Your brain has a magical power to influence everything you think, do, feel, experience, and create. Jocelyn Brady is a certified Brain Coach (NeuroLeadership Institute), Tiny Habits® Coach, trainer, speaker, and the owner of Scribe Story Studios and she helps you master that magical power inside your brain. In this episode of The Storytelling Lab, Jocelyn shows you how to recognize those bad habits and rewrite your brain stories so you can "create better sh*t."
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Brian ("B.A.") Sheppard is a TikTok creator, motivational speaker, and a "coach with a natural approach." He lives and works on a farm, where he uses his horses and other animals, as well as tasks and chores around the property for metaphors on how people can strengthen their relationships—with themselves and with those they care about. He is passionate about helping the youth find their "area of influence" by connecting their inner hopes and dreams to his lived and learned experiences. In this episode of The Storytelling Lab, Brian shares how being vulnerable and telling his story on TikTok connected with hundreds of thousands of people, all seeking the lessons he had learned the hard way.
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Gabrielle Dolan is a highly sought-after keynote speaker, educator, and author. While working in a senior leadership role at National Australia Bank, she realized the power of storytelling in effective business communication. Now she is a best-selling author and leads storytelling workshops for some of the biggest global brands. In this episode of The Storytelling Lab, Gabrielle breaks down the dos and don'ts of business storytelling and communication.
Christopher Ward, Jr., is a heart-centered storyteller and brand strategist. He works with personal brands and businesses to help them understand what makes them stand out in their respective fields, industries, and positions, and then communicate that to their audiences through stories. In this episode of The Storytelling Lab, Chris explains how to find your brand voice and use storytelling to eliminate all competition in your business.
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Graham D. Brown helps corporate leaders find their authentic voice through creating their own podcasts and speaking on other people's podcasts. He is an entrepreneur, podcast host, and the founder of Pikkal and Co., an agency that produces corporate podcasts. Graham has hosted, guested on, and produced over 2,000 podcast episodes since 2014. In this episode of The Storytelling Lab, Graham explains how to
find your unique brand voice and make your podcast exciting and engaging for your ideal audience, even when your industry is boring!
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After Stephen sold the tech company he grew to 2.6 million/year, he looked back and knew it could have been done even faster. He got clear on the simple actions that generated revenue and learned everything he could about marketing, video, and social. Now, Stephen G. Pope is the founder and CEO of SGP Labs, a marketing strategy and media company that helps entrepreneurs grow fast by avoiding all the trial and error. On this episode of The Storytelling Lab, Stephen explains how to keep your social media strategy simple and sustainable so you can efficiently grow your reach, even as a one-person team!
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On this episode of The Storytelling Lab, Rain sits down with Nancy Duarte, a communication expert whose firm, Duarte, Inc., is the global leader behind some of the most influential visual messages in business and culture. As a persuasion expert, she cracked the code for effectively incorporating story patterns into business communications. She’s written six best-selling books, five of which have won awards. Nancy and Rain do an emotional deep dive into the secret power that all great stories yield, how to access it, and then how to use it to successfully achieve your mission.
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The Storytelling Lab is BACK! After a six-month hiatus, the show returns with Season 8 which includes the best storytelling voices on the internet and on the planet for that matter! This first episode will start simple with a foolproof formula that you can follow to create any successful story.
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Announcement, storytellers! This episode featuring social media coach and speaker, Kyle Draper, will conclude the whirlwind that has been season 7. On this season finale episode, Kyle takes us through his many lives from working in ministry, to being a roofer, to now being a successful coach and speaker. Kyle teaches us why focusing on creating genuine connections with your existing audience fosters career longevity. Tune in for this jam-packed episode and... GO COWBOYS!
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Welcome back, storytellers! We know it's been a hot minute since we've uploaded an episode, and that's because we've been hard at work creating a very special project for all of you. On November 23rd, Rain's book Six Second Stories: Maximize Your Impact in Minimal Time with Video Storytelling will be available to order! However, it is available TODAY to pre-order for only 99 cents! We are thrilled to finally be able to share this project with you and look forward to getting back to our regularly scheduled programming!
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On this episode of The Storytelling Lab, Rain sits down with Joy Spencer, Organizational Development Consultant at Navy Federal Credit Union, professional leadership coach, and the host of the Reframe to Create. Joy shares with Rain the remarkable ways she's brought storytelling to her corporate world and how it's made a significant positive impact in the workplace.
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As you may have heard, we took a couple weeks off from The Storytelling Lab to deal with some personal matters, but we're back this week with a very important episode. On this episode of The Storytelling Lab, Rain dives into the importance of sharing your story on live video and his top 5 tips for keeping it authentic and interesting. Tune in for some key pointers on how live video can amplify your reach!
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On this episode of The Storytelling Lab, Rain sits down with Gerry Sandusky (yes, that's Gerry with a 'G'), voice of the Baltimore Ravens and business coach. Gerry is an expert at teaching business leaders how to communicate with their audience in an effective and emotionally impactful way. Tune in for some fantastic tips about how to take control of your narrative and become an excellent communicator.
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On this episode of The Storytelling Lab, Rain gives us a sneak peek into his upcoming Six Second Stories: Maximize Your Impact in Minimal Time with Video Storytelling. He tells us about the various options for video storytelling and provides guidelines depending on the type of video and the platform you use. This episode is perfect for anyone who's looking to expand their marketing strategy and wants to learn how using video can transform your business!
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On this episode of The Storytelling Lab, Rain catches up with his pal Larry Long Jr., an exuberant speaker, sales coach, and self-made business man. Larry is guaranteed to make your ears perk up as he gives us some invaluable pieces of advice from his career transition journey to a full-time speaker. Tune in for an episode that will leave you smiling.
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On this episode of The Storytelling Lab, Rain dives into his journey of becoming a professional speaker. He goes into how to start your speaking career, tips for finding and getting in front of your audience, and concrete financial goals you should have for yourself. If you've ever thought about starting a public speaking career, this episode is for you!
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Welcome back to our first guest episode of Season 7 of The Storytelling Lab! Our first guest is Christoph Trappe, Director of Content Strategy at Voxpopme, author, speaker, and host of The Business of Storytelling. Rain and Christophe talk all about the benefits of livestreaming your show and other creative content. Show hosts and content creators -- tune in!
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Welcome back, storytellers! We're coming in hot with season 7 of The Storytelling Lab with an incredible episode line-up and can't wait for you to start listening. On this episode of The Storytelling Lab, Rain talks all things taking your story to the pages... that's right, writing a book! Rain is currently in the final stages of the self-publishing process and wants to give you all the tips and tricks he's learned along the way.
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At last we've arrived at episode 100 of The Storytelling Lab -- and what a journey it has been! This episode features 9 of our amazing guests from this season including Jimmy Hays Nelson, Heather H. Bennett, Neil Bearden, Annette Simmons, Kerri Twigg, Jaya Rose, Robert Kennedy II, Mike Ganino, and Mothyna James-Brightful. Tune in soon for the drop of Season 7!
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This is it, storytellers. We've (almost) come to the end of season 6 with a final solo episode from Rain. He talks about how to engage the mind, body, and soul of your audience when telling your story and why storytelling isn't a marketing strategy. And stay tuned for that 100th episode coming in couple weeks where we'll recap the best moments of season 6!
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Storytellers... this is the LAST GUEST of Season 6! This episode of The Storytelling Lab features jack of all trades, Mike Ganino. Mike is first and foremost a storyteller, and he exercises that in his speaking, coaching, event planning, and hosting. He's an inspiration and a joy to listen to, and we hope you get as much out of it as Rain did!
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Storytellers... we're nearing the end of season 6 and that means we're one episode closer to 100! On this episode of The Storytelling Lab, Rain talks about why it's so important to keep your stories SIMPLE, or "KISS" as he calls it (Keep It Simple, Stupid). Tune in for some of Rain's most valuable tips and tricks!
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On this episode of The Storytelling Lab, Rain reconnects with documentary filmmaker, Nancy Buirski. Nancy is most famously known for directing "The Loving Story," and is the Founder and Director of the Full Frame Film Festival . For all you passionate filmmakers out there, this is the episode for you!
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We're getting close to the end of season 6, storytellers! Just five more episodes til we reach the milestone of 100 episodes of The Storytelling Lab and we are EXCITED.. can you tell?! On this episode, Rain answers a recent question he got during a workshop, "How many stories is too many?" He discusses why story structure is so vital and ways to re-package your story.
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On this week's episode of The Storytelling Lab, Rain has on Mothyna James-Brightful (or Sister Mothyna as some call her), and what an inspiring conversation it was! Mothyna radiates positivity and hope and it's clear why so many storytellers seek her guidance. She talks about how to heal trauma with group storytelling and how to find your "divine spot" to do your greatest work. Don't miss this episode!
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On this episode of The Storytelling Lab, Rain addresses the elephant in your mind... "Will people get tired of hearing my story?" No, absolutely not! And in this episode, Rain explains exactly why that is and how repetition is key to garnering your audience and obtaining sales leads. Tune in for this packed episode!
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On this episode of The Storytelling Lab, Rain chats with Robert Kennedy II -- author, speaker, coach, corporate trainer, and expert storyteller. Robert brings a wealth of knowledge and actionable tips to us this week! He talks on the importance of prioritization and execution, how to stay "interesting," capitalizing on all the content mediums at your disposal, and so much more. Tune in for a jam-packed episode!
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On this episode of The Storytelling Lab, Rain talks specifically about one of his course lesson topics (p.s. - if you haven't checked out the course yet, we will leave the link below!) Rain utilizes experiences from his life to detail exactly how you can start mapping where your unique intersections are. Tune in for all the storytelling tips and tricks!
Link to course: https://rainbennettstorytellingschool.thinkific.com/courses/uncover-the-story-to-launch-your-personal-brand
On this episode of The Storytelling Lab, Rain connects with Jaya Rose -- and as it turns out, they have A LOT in common! Jaya is a master storyteller, show host, speaker, and coach. Jaya speaks on the importance accountability, authenticity, and never dimming your light for anyone. Tune in for all the savvy business strategies she has to offer AND a special announcement from Rain!
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Heya, storytellers! Have you ever wondered what the best platform is for your story? With so many new and trending platforms out there, it can be difficult to determine which one is best suited for you. On this episode of The Storytelling Lab, wonder no more! Rain goes over all the newest (and oldest) platforms and shares his experience with each of them.
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Storytellers, you're going to LOVE this episode! This episode of The Storytelling Lab features Kerri Twigg, author, speaker, teacher, and expert career coach that isn't your typical "coachy coach," as she puts it. Kerri talks on how to successfully combine happiness + financial stability and why mindfulness and self-love are bigger players than you might think.
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Storytellers, are you ready for some very exciting news?! On this episode of The Storytelling Lab, Rain announces that his online course "Uncover the Story to Launch Your Personal Brand" is officially available for pre-order! If you're ready for some invaluable tips and tricks about how to turn your story into a profitable business, then this is the episode (and the course) for you.
For more information about the course, check out this link: https://rainbennettstorytellingschool.thinkific.com/courses/uncover-the-story-to-launch-your-personal-brand
On this episode of The Storytelling Lab, Rain sits down with Annette Simmons, author, speaker, community activist, and behavioral storytelling expert who just so happens to live right in his neck of the woods! Annette discusses the importance of authentic connection and diversity in storytelling as well as how to how to recognize if your story has resonated with your audience based on their behavior. This episode is perfect for anybody who wants to better their communication skills.
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We're here with another solo episode from your show host, Rain Bennett. On this episode of The Storytelling Lab, Rain breaks the 'expert' stigma. He talks about the importance of harnessing what you DO have and utilizing where you're at in your journey today. This episode is perfect for anyone who needs a little confidence boost to know that you're completely capable to help someone with your story right now, and without being an expert.
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On this episode of The Storytelling Lab, Rain unites with his new pal, Neil Bearden. Neil and Rain instantly connected as they have similar upbringings and backgrounds. Together, they talk about their best storytelling strategies for motivating people to make change and the importance of not only accepting, but embracing your past.
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On this episode of The Storytelling Lab, Rain gives us the hard truth: you are not special. That's right, you're not! But the way you tell your story IS. Rain gives us all the tips and tricks for telling your story in the most unique way and how to maximize its impact on your audience.
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This episode of The Storytelling Lab is a lively one! Rain features Jimmy Hays Nelson, a high-performance business coach whose focus is to help clients craft their personal brand through storytelling. Jimmy speaks on the importance of accountability, self-respect, and vulnerability as some of the keys to unlocking your potential. This episode is perfect for anyone who needs help getting clarity on their goals.
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On this episode of The Storytelling Lab, Rain gets real with us about our common fears and apprehensions of telling our stories. Rain talks about why telling "the story that scares you" is so crucial to your development as a storyteller AND a person, and how it can benefit others, too!
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On this episode of The Storytelling Lab, Rain gets in touch with Cam F. Awesome (yes, that's his legal name), a passionate speaker and champion amateur boxer who travels all over the country speaking to young people and adults alike. Cam is an expert on culture, diversity, and inclusion and Rain gets to hear firsthand where and how he got his start. This episode is perfect for anybody in the beginning stages of building their speaking career.
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Happy first solo podcast day of the year, storytellers! As promised, we are going to continue to do these shorter, solo episodes and this one is definitely a hard hitter. Rain retells the story that won him his first storytelling competition and gives us line by line pointers for making your story a success, too. This is a perfect episode for anyone who wants to really get technical with their storytelling strategy and hone their potential.
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Welcome back, storytellers! We made it to season 6 of The Storytelling Lab and what a ride it's been. On this episode, we're back with another storytelling expert, Heather H. Bennett. Heather is a personal brand coach who is chocked full of applicable tips to propel your business forward. Tune in for a fantastic episode about the importance of growing your personal brand!
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Happy New Year, storytellers! Before we plunge into Season 6 of The Storytelling Lab in February, we wanted to take one last look back at our best season yet. In this recap episode, Rain features the most inspiring moments from Julia Campbell, Troy Sandidge, Amanda, Cazzola, Ashley Bernardi, Nick Jaworski, Kevin Allison, Kenn Adams, Ray Christian, Andy Henriquez, and Miri Rodriguez. Tune in for all the top storytelling tips!
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Well storytellers, we've finally reached the end of season 5 of The Storytelling Lab and what a phenomenal season it was! This season has been our most successful one yet thanks to our incredibly inspiring guests and YOU for consistently tuning in! On this episode of The Storytelling Lab, Rain tells us the story of his journey to becoming the storyteller he is today and how you can unlock your innate storytelling potential.
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This is it, storytellers - we're down to the second to last episode of season 5 of The Storytelling Lab! On this episode, Rain sits down with newcomer, Nick Jaworski - a show host, teacher, and audio producer behind the production company "Podcast Monster." Rain talks with Nick about how shame influences so much of our lives and how we can use storytelling to overcome it.
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This is Rain's second to last solo episode of season 5, storytellers! On this episode of The Storytelling Lab, Rain breaks down the 3 types of self stories: the story we tell ourselves, the story we tell others, and the story people tell about us. Rain gives us some valuable introspective advice and motivation to help us get out of heads and start living our truest story.
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We're getting down to the wire of season 5, storytellers! On this episode of The Storytelling Lab, Rain talks with Andy Henriquez, a strategic storyteller expert, coach, and keynote speaker with a tangible passion for his work. Andy recaps his journey of how he entered the storytelling space, explains how his widely successful Master Storyteller Academy operates, and gives us some great advice on how to channel our individual challenges into our "signature stories."
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Happy Thanksgiving, compelling storytellers! On this episode of The Storytelling Lab, Rain answers questions from YOU about your storytelling fears. Rain shares some very relatable stories of his own while easing our fears and apprehensions by offering some down-to-earth advice and motivation when it comes to telling your story. This episode is perfect for anyone struggling to tell authentic stories.
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This episode of The Storytelling Lab features Amanda Cazzolla, Director of Marketing at Reinvestment Partners. Amanda enrolled in my storytelling coaching sessions awhile back, and later created an incredibly successful crowdfunding campaign from the ground up! This episode is perfect for beginners who want to hear about the evolution of a great storytelling journey from beginning end.
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On this episode of The Storytelling Lab, Rain gives us the scoop on his latest projects, including "A Storytelling Workbook for Beginners," coming out just in time to add it to your Christmas shopping cart! The workbook is centered around the four P's: People, Problem, Purpose, and Platform, and Rain gives us a breakdown of how and why each of those P's are crucial to telling your perfect brand story.
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This episode of The Storytelling Lab features Ray Christian, a professor, author, show host, speaker, and scholar in all things African American history and storytelling. Ray gives us a glimpse into how his passion for storytelling came to be and provides us with some invaluable advice on how to connect with your audience on a deeper level and sustain a lasting impact through shared experiences.
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On this episode of The Storytelling Lab, Rain gives us the inside scoop about one of his most successful coaching methods and how he helps clients discover their true narrative voice. He gives a very recent example of what NOT to do and why, and shares a piece of his personal journey about how he discovered his own narrative voice.
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On this episode of The Storytelling Lab, Rain features none other than Kevin Allison - storyteller, comedian, teacher, author, and host of the widely popular show, RISK! Rain and Kevin break the norm with their conversation about Kevin's life experiences and his advice on how to connect with all types of people, offering you something truly raw, risky, and real this week. This episode is perfect for anyone thinking about taking a more daring approach to their storytelling style and seeking inspiration on how to navigate that path.
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This episode of The Storytelling Lab is an exciting one! Not only does Rain divulge the top five brand storytelling mistakes that marketing teams make, but he drops a special surprise announcement. This episode is perfect anybody fresh on the brand storytelling scene needing some upfront guidance about what not to do in your marketing strategy. Tune in to hear all the details.
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On this episode of The Storytelling Lab, Rain talks with the Head of Global Internships at Microsoft, Miri Rodriguez. And if you think her title is impressive, wait til you hear the conversation! Miri is an expert at brand design thinking AND empathy and it truly shines through. This episode is perfect for anyone who is struggling with their brand storytelling strategy.
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On this episode of The Storytelling Lab, Rain addresses a very important aspect of effective storytelling: sequencing. Rain highlights why the order of your story's events are crucial to executing your brand storytelling strategy and even tells us a tale of his own! This episode is perfect for anyone wanting to dive deeper into WHY stories are sequenced the way that they are and how proper sequencing can heighten the connection with your prospective audience or customers.
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On this episode of The Storytelling Lab, Rain sits down with Ashley Bernardi, a media relations expert and publicist whom he previously reached out to in regard to his own book, Six Second Stories: Maximize Your Impact in Minimal Time that comes out in early 2021. Ashley has an impressive background in journalism and gives us the inside scoop on how to best position yourself to the media and step-by-step advice on how to attain success.
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On this week's episode of The Storytelling Lab, Rain dives into a concept of his own creation called, "The Storytelling Cocktail." You may have heard Rain speak live about this particular concoction before, but on this episode, he spends time thoroughly explaining how each individual ingredient makes a recipe for success when it comes to your brand storytelling and marketing strategy.
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This episode of The Storytelling Lab is chocked full of gold nuggets from the one and only, Troy Sandidge, or he's better known as on social media, #findtroy. Troy has been in the marketing space for over a decade and on this episode, he goes in-depth on how to navigate the marketing space within our current culture. Whether you're beginning your entrepreneurship or you're a seasoned marketing professional, this episode will have something to offer you.
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On this episode of The Storytelling Lab, Rain enters the realm of story structure and implements the "Story Spine" method from our most recent episode. Rain hones into the "spines" of a couple of our most beloved films and how to achieve their same compelling effect in your own work! This episode is perfect for anyone looking to understand why certain brand storytelling methods are more effective than others and how to use the storytelling formula to better engage and connect with your audience.
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This episode of The Storytelling Lab features none other than Kenn Adams, a.k.a the inventor of the "Story Spine." Don't know what the Story Spine is? If you've seen any Pixar film, then you unconsciously know what it is. On this episode, Rain takes Kenn back in time to when and how the Story Spine was born, the art and structure of improv, and the importance of rules and balance within storytelling.
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On this episode of The Storytelling Lab, Rain dives into the art and science of character and story development and explains the critical role they play in telling YOUR brand story. Rain discusses a variety of topics such as the 3 act structure, character archetypes, and draws on some of the most classic, "hero-driven" movies to explain how you can make the same impact on your audience. This episode is perfect for storytellers and marketers alike who are looking to deepen their connection with their audience.
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We're back this week on The Storytelling Lab with another incredible guest who decided very early on that her mission in life was to help others. Julia Campbell is a social media marketing expert, speaker, author, and online teacher whose passion is helping nonprofits tell the best version of their brand story. Tune in to hear Julia discuss why connecting through stories is a vital part of successful marketing.
Visit Julia's website https://jcsocialmarketing.com/
And follow her on Instagram juliacampbell77
We’re changing things up this season! This episode of The Storytelling Lab features none other than your host, Rain Bennett. Rain has a rich background in storytelling and speaks directly to his audience, diving into the five brand stories that he uses to help his clients. This episode is perfect for anyone looking to flesh out their brand marketing strategy.
As always, follow Rain on Instagram @rainbennett
And check out his storytelling services https://linktr.ee/rainbennett
We’re back with Season 5 of the Storytelling Lab and kicking it off with Scott Dawson, a local historian, author, amateur archaeologist, and expert on the mysterious Lost Colony. Scott is a native of Hatteras Island whose family roots on the island trace back to the 1600s and his mission is to tell the true story of 'America's oldest mystery.' In this episode, Scott takes us back in time to discuss the famous “CROATOAN” carving, his archeological findings, and the importance of inclusivity and keeping our ancestral stories alive.
Check out Scott’s newest book at: https://www.amazon.com/Lost-Colony-Hatteras-Island/dp/1467144339 OR https://www.arcadiapublishing.com/Products/9781467144339
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The Season 4 recap is here! Rain discusses our favorite and most actionable storytelling tips and tricks from our Season 4 guests. We focus on storytelling fundamentals, basics of content marketing, interacting with your audience, and making a plan! Listen now to catch up on anything you may have missed or guests you just couldn’t get enough of. Guests include Paul J Zak, Brant Pinvidic, John Livesay, Grant Baldwin, Jay Acunzo, Rob Simmelkjaer, Shirlette Ammons, Melanie Deizel, Denise Withers, and Kathy Klotz-Guest.
Follow Rain on Twitter @rainbennett
Follow The Storytelling Lab on Twitter @storylabpodcast
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We’re rounding out our 4th season with a very special interview from one of America’s most highly regarded photographers, Burk Uzzle, and filmmaker, Jethro Waters. We discuss truthfully portraying a subject, leading with your heart, and learning from people with whom you disagree. This interview was recorded after the screening of F/11 and Be There, Jethro Water’s documentary on photographer Burk Uzzle, at the 2019 Full Frame Film Festival.
Learn more about Burk Uzzle at his website: www.burkuzzle.com
Learn more about Jethro Waters at his website: www.jethrowaters.com
This week’s Health & Happiness story is from Joshua Gunn, aka J. Gunn, a Durham native, North Carolina rapper, and community leader. Joshua tells his story of growing up in Durham and what led him to run for city council. With experience in and love for both the “old” and “new” Durham, Joshua strives to create economic and racial equity within our growing community.
Follow Joshua Gunn on Twitter @JGunnisbetter
Or on Facebook as Joshua Gunn
This week’s guest is Grant Baldwin, entrepreneur, speaker, and author of The Successful Speaker: Five Steps for Booking Gigs, Getting Paid, and Building Your Platform. This episode is all about demystifying the world of speaking! We discuss the Speaker Success Roadmap, using storytelling in your speaking gigs, and finding the courage to share personal stories.
Follow Grant on Twitter @grantbaldwin
And learn more about his work at freespeakerworkshop.com
It’s our 50th episode and we’re bringing you a truly special guest! This week we’re joined with Shirlette Ammons, Poet, Musician, Producer, and native Eastern North Carolinian, to discuss something near and dear to our heart: Stories of the South. We dive into the multifaceted world of Southern food, culture, and music & discuss how to tell authentic stories of the people and places we love.
Follow Shirlette on Twitter @shirletteammons
And learn more about her work at shirletteammons.com
This week’s Health & Happiness story comes from Naya Powell, Holistic Lifestyle Strategist and Founder & CEO of Spa Utopia. Naya discusses her experience growing up in a household of entrepreneurs and how her parent’s success and lifestyle inspired her to quit her corporate job and start a spa company. Naya has personally experienced the stress and burnout many entrepreneurs face and is committed to helping others let go of stress and put their physical well-being first.
Follow Naya’s Spa Utopia on Instagram @myspautopia
And Learn more about Spa Utopia at myspautopia.com
This week is all about perfecting the art of the interview with Rob Simmelkjaer, journalist and CEO & Co-Founder of Persona. Everyone has a story to tell, but it can be difficult to know how to share your story or how to extract stories from others. Rob has created the solution: Persona App makes interviewing easy for anyone. Listen in to hear Robs top interviewing tips and get a sneak peek into how you can use the Persona App to make connections and share stories.
Follow Rob on Twitter @RobSimmelkjaer
Learn more about Persona App at personatalks.com
This week’s Health & Happiness story is from Dee McDougal, SVP of Inclusion and Diversity at Pacific Western Bank. Dee shares her experience growing up as an “Only” and of how she learned to lean into her true identity as she paved her career in the financial industry. Dee shares her story to spread awareness and to increase diversity in stereotypically white, male dominated business.
Follow Dee on on LinkedIn: Dee McDougal
And learn more about her work at westernbankers.com
This week’s guest is Kathy Klotz-Guest, Keynote Speaker, Story Strategist, Author, and Improv Comedian. You may not think about it but comedians are some of the best storytellers on earth! Kathy and Rain discuss how to raise the stakes in your storytelling, yes-and-ing your clients, and incorporating comedy and improv into your marketing strategies.
Follow Kathy on Twitter @kathyklotzguest
And learn more about her work at keepingithuman.com
This week’s Health & Happiness story comes from Lauren Erickson, CFP, Financial IMPACT Advisor, and managing partner at Erickson Advisors. Lauren loves to see people build and sustain a financial confidence that will resonant throughout their lives. Lauren tells a deeply personal story of how family can dramatically affect your financial health (for better or for worse), if you wait too long to have tough financial conversations.
Follow Lauren on Instagram at @lauren_erickson_bennett
Find out more about Erickson Advisors at ericksonadvisors.com
This week’s guest is Jay Acunzo, Speaker, Author, Podcaster, and Founder of Marketing Showrunners, a media company committed to helping brands grow their audiences. Rain and Jay discuss discovering your best practices, creating a series for your business, and turning your audience into a community. This episode is perfect for anyone wanting to go deeper in their marketing strategy.
Follow Jay on Twitter @jayacunzo
Learn more about Marketing Showrunners at marketingshowrunners.com
We’re moving into Financial Health with this week’s Health & Happiness story from Keith Beverly, Chief Investment Officer and Founder of Grid 202 partners. Keith is passionate about closing the racial wealth gap & promoting financial education in low-income communities. In this story, Keith discusses his experience growing up amidst financial hardship and how it inspired him to go into his current work.
Follow Keith on Twitter @KeithBevCFA
And learn more about Grid 202 Partners at grid202partners.com
This week’s guest is Denise Withers, a filmmaker, story strategist, and author of Story Design: The Creative Way to Innovate. Denise seeks to create world change through her stories & strategies. In this episode, we discuss Story Design, the combination of storytelling and design thinking; how to use story as a sense-making tool; and how to continue serving our communities in the midst of the COVID 19 pandemic.
Follow Denise on Twitter @denisewithers
And visit her website: www.denisewithers.com/
This week’s Health & Happiness story comes from Shelda Askew, a recovered addict and spokesperson for the National Alliance on Mental Illness. Shelda shares her recovery story, her experience of finding hope in prison, and her decision to start helping others once she helped herself. The world seems upside-down right now -- it’s such an important time to practice empathy and connect through storytelling!
Follow the National Alliance on Mental Illness on Instagram at @namicommunicate
And learn more about NAMI at nami.org
This week’s guest is Melanie Deziel, keynote speaker, author, and founder of Storyfuel. Rain and Melanie discuss keeping up with communications & marketing in the midst of a crisis, Melanie’s content creation framework, and unique & creative ideas to use in your marketing today. With all the craziness going on, we are committed to bringing you quality storytelling content & will continue with our weekly release schedule.
Follow Melanie on Twitter @mdeziel
And check out her book: The Content Fuel Framework: How to Generate Unlimited Story Ideas (For Marketers and Creators)
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It’s another Health & Happiness week! This story comes from Dr. Nicole Cranley, AKA the Doctorette, a behavioral scientist and lifestyle blogger. Nicole shares her personal story of burnout, an abusive relationship, losing herself, and making the choice to find herself again. This talk is from Health & Happiness: A Storytelling Series on Living Your Best Potential, hosted in Durham, North Carolina.
Follow Nicole on Instagram @thedoctorette
And visit her website thedoctorette.com/
This week’s guest is Brant Pinvidic, documentary filmmaker, producer, speaker, and author of The 3-Minute Rule. Brant is an expert at using short form storytelling to capture attention. Rain and Brant discuss the 3-step decision making process, how to use storytelling to feed information to your audience, and how to say less & get more!
Follow Brant on Instagram @brantpinvidic
And visit his website brantpinvidic.com/
This week’s Health & Happiness story is from Dr. Nicole Swiner, aka “Doc Swiner.” Doc Swiner is a family medicine doctor, author, and speaker who focuses on a wide range of physical and mental health & wellness issues. In this talk Doc Swiner discusses her mother’s struggle with alcoholism, the stress of being a superwoman, and taking the time to sit down. This talk is from Health & Happiness: A Storytelling Series on Living Your Best Potential, hosted in Durham, North Carolina.
Follow Dr. Swiner on Instagram @docswiner
And visit her website www.docswiner.com/
This week’s guest is John Livesay, keynote speaker, pitch whisperer, and storytelling expert! Rain and John discuss how to use storytelling to boost sales, make yourself irresistible to clients, and turn case studies into “case stories.” This is a great episode for all you entrepreneurs wanting to learn the best way to pitch your idea or sell your product!
Follow John on Twitter @John_Livesay
And check out his book: Better Selling Through Storytelling
We’re kicking off our Health & Happiness storytelling episodes with a story from Tom Ferguson, Founder & CEO of Rise Biscuits & Donuts and self-identified Birdman. Tom shares his experience with mental health and how birding saved his life. Keep an eye out for more Health & Happiness storytelling episodes in the future! From now on, we'll be sharing stories of people navigating their Health & Happiness every other week. Enjoy!
Visit Tom’s website: Hypermanicbirdman.com
And check out his podcast: Tools for Tools with Ninja & the Birdman
We’re kicking off Season 4 with an all-star guest, Paul J. Zak, neuroeconomist and storytelling expert. Zak studies the neuroscience behind storytelling and is full of knowledge about how narrative form affects our brains and informs our actions. Listen in to hear more about neuroeconomics (the study of how people make decisions), the science behind storytelling, and why narrative arcs are almost necessary to incite action. Cheers to Season 4 & thank you to all you wonderful listeners!
Follow Paul on Twitter @PaulJZak
And check out his website pauljzak.com
The Season 3 recap is here! Rain talks us through our favorite storytelling tips and tricks from our Season 3 guests. We focus on storytelling fundamentals, telling the stories of the people you help, being vulnerable, and believing in yourself! Listen in to catch up on anything you may have missed or guests you just couldn’t get enough of.
Follow Rain on Twitter @rainbennett
Stay up to date on all Story Lab activity at @storylabpodcast
See acast.com/privacy for privacy and opt-out information.
This week we’re bringing you a special bonus episode with the one and only Evan Carmichael, entrepreneurial expert and YouTube star! Evan is working to solve the world’s biggest problem: people don’t #BELIEVE in themselves enough. Evan and Rain discuss belief & what it means to Evan, learning from your role model’s success stories, and turning your dreams into action. Enjoy!
Follow Evan on Instagram @evancarmichael
Follow Evan on Twitter @EvanCarmichael
For more visit https://believe.evancarmichael.com/homepage
This week’s guest is Alexa Carlin, motivational speaker and Founder & CEO of Women Empower X, a speaker convention dedicated to connecting diverse female leaders, executives, and entrepreneurs. Rain and Alexa discuss setting realistic and measurable goals for 2020, finding the courage to share the stories you are currently living, and harnessing the power of storytelling to build a community. This episode is perfect for all you entrepreneurs and goal setters!
Follow Alexa on Instagram @alexarosecarlin
Check out her website at www.alexacarlin.com
Follow Women Empower X (WEX) on Instagram @womenempowerx
Want to visit a WEX event? Check it out here: womenempowerx.com
This week’s guest is Eric Henry, President & CEO of TS Designs, a sustainable T-shirt manufacturing company in Burlington, NC. TS Designs is dedicated to creating locally made and environmentally responsible products that have a positive social impact! We discuss sustainable business practices, telling creative and interactive stories of products, and how to make a positive impact (personally and professionally).
Follow Eric on Instagram @ericmhenry
Follow TS Designs on Instagram @tsdesignsnc
And check out their website at www.tsdesigns.com
This week we welcome Brian Powell, Communications Director for the NC Conservation Network. Brian works every day to bring light to stories of environmental injustice affecting the people of North Carolina. We discuss how the NC Conservation Network uses communication to contribute to policy change, why the environmental movement is moving towards human-centric messaging, and how to tell big picture stories through micro-stories.
Follow Brian on Instagram @FocusBrian
Follow NC Conservation Network on Instagram @ncconservationnetwork
Follow NC Conservation Network on Twitter @NCConservation
This week’s guest is Britni Clark, social media and marketing manager for the Virginia Realtors Association. We discuss how realtors (and ALL other businesses) can benefit from digital storytelling, how to convince your company to devote more time to social, and how to make social media content management more manageable. This episode it perfect for anyone that wants to learn more about social media storytelling!
Follow Britni on Instagram @_itsbclark
Follow Virginia Realtors Association on Instagram @virginiarealtors
Check out their website https://www.virginiarealtors.org/
This week’s guest storyteller is Sabine Harnau, founder of From Scratch Communications, a company committed to helping businesses change the world through sustainable and responsible copywriting! In this episode, we discuss Sabine’s take on the 5 act story structure, why it pays off to be vulnerable in your business communications, and how the biggest factor holding you back can often be yourself.
Follow From Scratch on Instagram @scratch_posts
Follow From Scratch on Twitter @scratch_posts
Check out their website: from-scratch.net/
We’re heading back into the nonprofit world with today’s guest, Jaz O’Hara, founder of The Worldwide Tribe, a nonprofit dedicated to sharing stories and raising awareness of the global refugee crisis. We discuss how to share the stories of the people you help, combat negative narratives in the news media, and use video to move your audience to action. This is a great episode for anyone looking to learn how to raise awareness through storytelling!
Follow Jaz on Instagram @jaz.ohara
Follow The Worldwide Tribe on Instagram @theworldwidetribe
This week’s guest is Jimmy George (aka The Script Butcher), a horror film producer and scriptwriting consultant. Jimmy has been writing and creating micro budget horror films for over 15 years and joins us to share his actionable tips and tricks! We discuss creating low budget films, common pain points for new scriptwriters, and the top 5 things every script needs to be successful.
Jimmy is currently in post production on his seventh feature horror film: What Happens Next Will Scare You. It will be released next year!
Check out his website: https://scriptbutcher.com/services/
And follow him on Twitter @JimmyRGeorge
This week we dive into a new and exciting form of storytelling: video games! Our guest is Susan O’Connor, a writer, speaker, and teacher, who has worked on scriptwriting for video games including Far Cry 2, and Tomb Raider. We discuss how storytelling is used in video games, why people love games so much, and how both stories and games are used to make sense of the world.
Follow Susan on Twitter @bluepuma
And check out her website http://www.susanoconnorwriter.com/
This week we welcome Nick Sung, a storyboard artist who has worked with companies such as Pixar, Airbnb, and Nike to incorporate storytelling into their brands! Nick discusses the art of visual storytelling, using pictures to complement words, and using stories to create a social impact. We circle back to empathy with this episode -- no matter what medium you use in your storytelling, it all comes back to communicating human experience!
Check out Nick’s website http://www.nicksung.com/
For the first episode of season 3, we dive into nonprofit communication with Maria Bryan, a communications strategist specializing in writing and content marketing. Maria wants to make the world a better place by sharing inspiring stories! She shares the best way to take advantage of social media management tools, keep track of analytics, communicate with clients and much, much more! If you’re in need of quick social media marketing hacks, this is the episode for you.
Follow Maria on Twitter @Maria__Bryan
And check out her website https://www.mariabryan.com/
As we look back on an exciting second season full of expert storytellers, the same themes keep coming up.
(Hint: THESE are your key takeaways!)
So we compiled them all into one jam-packed bonus episode full of highlights!
Rain talks us through some of our favorite tidbits and lessons from our Season 2 guests. We focus in on the importance of storytelling, doubling down on your unique qualities, and (as always) being authentic! Listen in to catch up on storytelling tips you may have missed or guests you just couldn’t get enough of.
Follow Rain on Twitter @rainbennett
Stay up to date on all Storytelling Lab activity at www.rainbennett.com/
Join us for our final episode of Season 2 with guest Melissa Cassera, scriptwriter, business owner, and PR & marketing consultant. Melissa takes on the challenging question: How do I combine my artistic passions with my business goals to create something truly unique? She has done it in her own life, being both a business professional and a scriptwriter and she is on the show to share her tips and tricks with us. Rain and Melissa discuss infusing your passion into everything you do and taking creative leaps.
Follow Melissa on Instagram @melissa.cassera
Check out her website: https://melissacassera.com/
We’re moving back into the nonprofit world this week with Antionette Kerr, a local nonprofit leader, media correspondent, author, and owner of Bold & Bright publishing company. Rain and Antionette discuss the intricacies of non profit media relations and publishing, how to conduct a successful interview, and tips to make your audience care. We circle back to one of our more popular themes: listening with empathy & allowing others opportunity to share!
Follow Antionette on twitter @thewritefolks
Read her book Modern Media Relations for Nonprofits: Creating an Effective PR Strategy for Today’s World
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This week we join screenwriter and storytelling enthusiast William Simpson. Simpson is known for his work on Myths & Monsters, now available on Netflix, and Murder Maps, a British true crime series in its 4th season. Rain and William nerd out over stories and history, diving into questions including: What makes a good character? What common themes do we use in storytelling? What parts are needed in each and every story? And how do stories interact with society?
Follow William on twitter @will__simpson
Watch Myths & Monsters on Netflix
This week’s guest is Jake Fehling, a speaker, writer, and fellow podcaster. Jake works as the Vice President & Communications Executive for Movement Mortgage, a company based in Charlotte, NC. He joins Rain to discuss genuinely caring about customers, creating and keeping up with content calendars, and implementing creative branding. If you are a marketing professional, or interested in the world of social media for business, this episode is for you!
Follow Jake on Twitter @jakefehling
Check out his website http://jakeandpage.com/
Or listen to his podcast Mortgage Impact Podcast
Our guest this week is Elaine Bloom, a motivational speaker, career counselor & business owner living in Norway. Rain and Elaine discuss personal and societal narratives, being better listeners, learning to be honest with ourselves and others, and knowing when it’s time to say “no” or walk away. As a career counselor, Elaine has learned that sharing stories and personal experiences is the best way to connect with others. Listen in for a truly motivational episode!
Follow Elaine on Instagram @elaine_bloom
Find her on Facebook as Elaine Bloom
Or check out her website at elainebloom.no
Ever wonder how long your online blog post should be? How to write for health care professionals? Or, how to turn academic journals into plain language for a larger (and more general) audience? Well, this episode is perfect for you! Rain discusses actionable writing tips with Annie Beth Brown Donahue, a long-time friend and freelance healthcare writer and children’s novelist. Annie Beth recently finished writing a mystery novel for middle schoolers, titled No Clues, You Lose.
Follow Annie Beth on Twitter @anniebdonahue
Or check out her website (and short stories) at anniebethdonahue.com
We take a break from our normal interviews to share a conversational interview, recorded last year at the Full Frame Film Festival, between Rain and Bing Liu, director of Oscar nominated documentary Minding the Gap! Rain talks with Bing about shooting beautiful skateboarding footage, the decision to make Minding the Gap a personal narrative, and the hardships surrounding familial cycles of abuse. And, of course, we wish Bing the best of luck at the Academy Awards this weekend!
Follow Bing on Twitter @BingLiu89
And watch Minding the Gap on Hulu
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This week we dive into the world of independent filmmaking with North Carolina filmmaker, Evan Kidd. Evan finished his first feature film, Son of Clowns, in 2016 (just two years after graduating college!), and is now focusing his energy on a short documentary. Rain and Evan discuss taking creative leaps, knowing when to ask for favors, being authentic, and speaking to your audience.
Follow Evan on twitter @MrEvanKidd
Or check out his website: https://rocksetproductions.com/
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This week our guest is Dr Katherine Loflin, a globally-recognized expert in the field of Placemaking. Katherine runs a global consulting agency, where she helps communities better understand the dynamic relationship we have with our places, focusing on the importance of thriving in the cities and towns where we feel most at home. When she’s not busy being the City Doctor, Katherine produces historical fiction stage performances that tell the stories of a place. Listen in to learn more about Place science, branding, and telling stories that can’t be found in history books.
Follow Katherine on twitter @KatherineLoflin
Or check out her website: http://loflinconsultingsolutions.com/
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This week we welcome Brittany Jennings, Eastern North Carolina’s regional communication manager for the American Red Cross, to discuss nonprofit communication and recent hurricane Florence relief efforts. We talk storytelling in the midst of crisis, packaging stories for news outlets, and owning up to mistakes when they happen (because they always do).
Follow Brittany on twitter @BritJennings
Follow Eastern NC Red Cross @RedCrossENC
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Today we get practical! Rain talks us through the tools needed in each step of the filmmaking process. We break it up into bare bones, middle range, and high budget tools so that you can decide what works best for your storytelling style. Listen in to learn more about the roles needed on a film set, camera models, stabilizers, light sets, microphones, and editing softwares.
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Cheers to the last episode of Season 1! To finish it off, Rain brings us back to the heart of storytelling. We’ve talked through many important storytelling tips and tricks, but remember the most important tip is to follow your heart (as cheesy as it sounds). Join us next season as we dive deeper into the practice of storytelling and invite trailblazing guests to share more storytelling techniques.
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Welcome to the Storytelling Lab! Today we’re talking all things video. Rain takes us through the basics of showing, instead of telling, and stresses the importance of variety in visual storytelling. We’ll teach you how to successfully use A-roll, B-roll, and archival footage, and explain the different types of shots used to create tone and variety.
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Welcome back! This episode’s all about audio. You might not think about it, but audio can be even more important than video, and bad audio can make or break a story! Rain talks the yeses and nos of audio equipment, how to make sound effects your friend, and the importance of music choice and personable narration. We also talk podcasts, audio books, and other new, audio-heavy storytelling methods.
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Welcome to another episode of the Storytelling Lab! Today, Rain explains the best ways to use graphics in your storytelling. We’ll explore the importance of text graphics, animation, infographics, and subtitles (which are SO effective for social media storytelling). Listen in to learn simple ways to use graphics to bump your visual storytelling to the next level!
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Welcome back! It’s time to dive into the nuts and bolts of storytelling: the beginning, middle, and end. In this episode, Rain will share some techniques that will help you plot out a story. We’ll discuss ways to create relatable characters and see how themes begin to emerge when the basics are already planned out.
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What’s up and welcome! On this episode of the Storytelling lab, we explore storytelling tools. With everything available at the touch of a screen, we have so many different ways to receive and to tell stories. Listen in to see how you can use social media, podcasts, graphics, gifs, and memes as a tools for storytelling!
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Welcome to the first episode of the Storytelling Lab with Rain Bennett, professional documentarian and competitive storyteller! In this series, Rain will break down the art and science of storytelling, and together we will learn how to start seeing our “flaws” as super powers.
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Today we’ll be talking about the ‘why’ of storytelling. Why do we love stories? And, why does storytelling work? Join Rain, our storytelling expert, as he talks branded content and storytelling as a method to build trust. Thanks for listening!
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Welcome to another episode of the Storytelling Lab. Today, Rain will talk about the advantage of short form storytelling, starting with the Ernest Hemingway legend of the original six word story. Learn the how to cut fat out of your stories and grab your audience in the first 5 seconds! And remember, if it’s not helping move your story forward, it’s an injustice to the piece.
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