Optix Talk: Recent Episodes
Optix Solutions
Join podcast host Barnaby as he discusses how to nail tone of voice on LinkedIn highlighting examples from Monzo and a local council. Barnaby is a Digital Marketing Manager - at Optix Solutions, Exeter, UK.Join the conversation:Get in touch with the team at Optix:Email: podcast@optixsolutions.co.ukLinkedIn: https://www.linkedin.com/company/optixsolutionsInstagram: https://www.instagram.com/optixsolutions/Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJgThank you to James Dawkins and Barnaby St Anton for editing the pod each week.If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Join podcast hosts Jack Warne and Sam Smith as they take a look at some of the biggest stories in Digital Marketing this week. PSA - Last call to save your UA Data, Google AI, Google harming advertisers and The biggest Leaks from Google that every SEO and Digital Marketer needs to know. Jack is Head of Digital and Sam is Senior Digital Marketing Manager - Data Lead at Optix Solutions, Exeter, UK.
Join the conversation:
Get in touch with the team at Optix:
Email: podcast@optixsolutions.co.uk
Tweet: @optixpodcast / @optixsolutions
LinkedIn: https://www.linkedin.com/company/optixsolutions
Instagram: https://www.instagram.com/optixsolutions/
Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
PSA - UA data gets deleted on 1st July 2024
The Worst Google AI Answers So Far
https://gizmodo.com/worst-google-ai-answers-glue-pizza-dogs-playing-sports-1851495298#:~:text=If%20you%20ask%20Google's%20AI,the%20course%20of%20their%20studies
Is Google actively harming advertisers? The DoJ says yes
https://searchengineland.com/doj-google-search-ad-price-manipulation-440207
https://www.bbc.co.uk/news/articles/cd11gzejgz4o
Reddit: u/coolsheet
https://www.reddit.com/r/SEO/comments/1d2gllz/google_caught_in_their_lies_with_leaked_api_docs/
Trevor Stolber on LinkedIn
https://www.linkedin.com/posts/trevor-stolber_seo-google-leak-activity-7201215999872819200-_0fq?utm_source=share&utm_medium=member_ios
Join podcast hosts Jack Warne and Sam Smith as they take a look at some of the biggest stories in Digital Marketing this week. Jack is Head of Digital and Sam is Senior Digital Marketing Manager - Data Lead at Optix Solutions, Exeter, UK.
Join the conversation:
Get in touch with the team at Optix:
Email: podcast@optixsolutions.co.uk
Tweet: @optixpodcast / @optixsolutions
LinkedIn: https://www.linkedin.com/company/optixsolutions
Instagram: https://www.instagram.com/optixsolutions/
Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Upcoming Lightning Talk:
How we helped a global client to grow to over 1 million followers!
23rd May 9:30. Book now: https://www.linkedin.com/events/howwehelpedourglobalclienttogro7180941179755102208/
Google begins enforcement of site reputation abuse policy with portions of sites being delisted
https://searchengineland.com/google-begins-enforcement-of-site-reputation-abuse-policy-with-portions-of-sites-being-delisted-440294
Meta launches AI-powered ad creativity tools
https://searchengineland.com/meta-launches-ai-powered-ad-creativity-tools-440316
Ethical AI and the Met Gala
How a computer whiz duped the world into believing Katy Perry attended the 2024 Met Gala - all from their bedroom in Brazil! | Daily Mail Online
Join podcast hosts Jack Warne and Sam Smith as they take a look at some of the biggest stories in Digital Marketing this week. This week, the cookie-less future has been delayed again, the financial times has struck a deal with Open AI and we look at YouTube members!
Don't forget to sign up to our Lightning Talk - Link below!
Jack is Head of Digital and Sam is Senior Digital Marketing Manager - Data Lead at Optix Solutions, Exeter, UK.
Join the conversation:
Get in touch with the team at Optix:
Email: podcast@optixsolutions.co.uk
Tweet: @optixpodcast / @optixsolutions
LinkedIn: https://www.linkedin.com/company/optixsolutions
Instagram: https://www.instagram.com/optixsolutions/
Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Upcoming Lightning Talk:
How we helped a global client to grow to over 1 million followers!
23rd May 9:30. Book now: https://www.linkedin.com/events/howwehelpedourglobalclienttogro7180941179755102208/
The Financial Times and OpenAI strike content licensing deal:
https://digiday.com/marketing/google-delays-third-party-cookie-demise-yet-again/
YouTube Members Only:
https://www.youtube.com/intl/en_uk/join/
https://www.socialmediatoday.com/news/youtube-adds-members-only-shorts-help-drive-creator-subscriptions/711589/
Join podcast hosts Matt Fletcher and Joe Caley as they discuss the the deal between Google & Reddit and what this means for SEO in the future.
Join the conversation:
Email: podcast@optixsolutions.co.uk
Tweet: @OptixSolutions
LinkedIn: https://www.linkedin.com/company/optixsolutions
Instagram: https://www.instagram.com/optixsolutions/
Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Join podcast hosts Jack Warne and Joe Caley as they discuss the impact of SGE on Search Engines and what you can do to identify and combat any drops in traffic to your website. Jack Warne is Head of Digital and Joe Caley is Senior Digital Marketing Manager - SEO Lead at Optix Solutions, Exeter, UK.
Join the conversation:
Get in touch with the team at Optix:
Email: podcast@optixsolutions.co.uk
Tweet: @optixpodcast / @optixsolutions
LinkedIn: https://www.linkedin.com/company/optixsolutions
Instagram: https://www.instagram.com/optixsolutions/
Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Join podcast hosts Matt Fletcher (Client Account Manager) and Joe Caley (Senior Digital Marketing Manager - SEO Lead) as they share their insider tips for conducting an effective Helpful Content Audit.
Join the conversation & get in touch with the team at Optix Solutions:
Email: podcast@optixsolutions.co.uk
LinkedIn: https://www.linkedin.com/company/optixsolutions
Instagram: https://www.instagram.com/optixsolutions/
Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Join podcast hosts Matt Fletcher (Client Account Manager) and Joe Caley (Senior Digital Marketing Manager - SEO Lead) as they share their insights on the best practice guidelines for Google E-E-A-T, and how you can stay ahead in the SERPs!
Join the conversation & get in touch with the team at Optix Solutions:
Email: podcast@optixsolutions.co.uk
LinkedIn: https://www.linkedin.com/company/optixsolutions
Instagram: https://www.instagram.com/optixsolutions/
Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Join podcast hosts Matt Fletcher and Jack Warne as they share their insights on how you can overcome recent Google updates that have been impacting visibility in Google Search Engine Results Pages. Matt is Client Account Manager and Jack is Head of Digital at Optix Solutions, Exeter, UK.
Join the conversation:
Get in touch with the team at Optix:
Email: podcast@optixsolutions.co.uk
Tweet: @optixpodcast / @optixsolutions
LinkedIn: https://www.linkedin.com/company/optixsolutions
Instagram: https://www.instagram.com/optixsolutions/
Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Join podcast hosts Jack Warne and Rikki Cain as they take a look at Social Media best practice and discuss whether theory matches reality. Jack is Head of Digital and Rikki is Social Media Manager at Optix Solutions, Exeter, UK.
Join the conversation:
Get in touch with the team at Optix:
Email: podcast@optixsolutions.co.uk
Tweet: @optixpodcast / @optixsolutions
LinkedIn: https://www.linkedin.com/company/optixsolutions
Instagram: https://www.instagram.com/optixsolutions/
Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Theory: How to create engaging and effective social media content
https://help.hootsuite.com/hc/en-us/articles/4403597090459-Create-engaging-and-effective-social-media-content#h_01HS7GJBXQMZF7G91G9MFNB1B2
Mr Beast Stats: https://bloggerspassion.com/mrbeast-net-worth/
Need help with Social Media or anything Digital Marketing? Contact Optix Solutions - info@optixsolutions.co.uk
Join podcast hosts Barnaby St Anton and Rikki Cain as they discuss things that weren't on their 2024 bingo card.
Barnaby is Digital Marketing Manager and Rikki is Social Media Manager at Optix Solutions, Exeter, UK.
Join the conversation: Get in touch with the team at Optix:
- Email: podcast@optixsolutions.co.uk
- Tweet: @optixsolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions/
- Instagram: https://www.instagram.com/optixsolutions/
- YouTube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
If you enjoy the More Than Digital Marketingpodcast, please subscribe, rate, and leave a review.
To stay up to date with our latest episodes & news, sign up to our newsletter here: https://www.optixsolutions.co.uk/newsletter
Facebook still adds new users after 20 years:
https://www.socialmediatoday.com/news/facebook-continues-add-users-after-20-years-existence/706636/
Universal Music Will Pull Its Tracks From TikTok:
https://www.socialmediatoday.com/news/universal-music-tiktok-failed-negotiation/706095/
TikTok Silent review trend:
https://izea.com/resources/silent-review-trend/#:~:text=Lately%2C%20TikTok%20users%20have%20been,their%20feelings%20toward%20a%20product.Beyonce releasing a country albumhttps://news.sky.com/story/beyonce-shares-name-of-new-country-album-13093466
Beer commercial:
https://www.boredpanda.com/viral-video-beer-ad-original-star-wars-movie/
Join podcast hosts Barnaby St Anton and Rikki Cain as they discuss how to make the most of video content on social media.
Barnaby is Digital Marketing Manager and Rikki is Social Media Manager at Optix Solutions, Exeter, UK.
Join the conversation: Get in touch with the team at Optix:
- Email: podcast@optixsolutions.co.uk
- Tweet: @optixsolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions/
- Instagram: https://www.instagram.com/optixsolutions/
- YouTube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
If you enjoy the More Than Digital Marketingpodcast, please subscribe, rate, and leave a review.
To stay up to date with our latest episodes & news, sign up to our newsletter here: https://www.optixsolutions.co.uk/newsletter
Join podcast hosts Matt Fletcher and Samantha Smith as they discuss the new Consent Mode for Google Ads & how brands can capitalise on trends to drive visibility.
Matt is Client Account Manager and Samantha is Senior Digital Marketing Manager at Optix Solutions, Exeter, UK.
Join the conversation: Get in touch with the team at Optix:
- Email: podcast@optixsolutions.co.uk
- Tweet: @optixsolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions/
- Instagram: https://www.instagram.com/optixsolutions/
- YouTube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
If you enjoy the More Than Digital Marketingpodcast, please subscribe, rate, and leave a review.
To stay up to date with our latest episodes & news, sign up to our newsletter here: https://www.optixsolutions.co.uk/newsletter
Join podcast hosts Luke Stone and Barnaby St Anton as they discuss Super Bowl LII.
Luke is Head of Paid Media and Barnaby is Digital Marketing Manager at Optix Solutions, Exeter, UK.
Join the conversation: Get in touch with the team at Optix:
- Email: podcast@optixsolutions.co.uk
- Tweet: @optixpodcast / @optixsolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions
- Instagram: https://www.instagram.com/optixsolutions/
- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Join podcast hosts Luke Stone and Barnaby St Anton as they discuss how to speak to multiple audiences on one channel.
Luke is Head of Paid Media and Barnaby is Digital Marketing Manager at Optix Solutions, Exeter, UK.
Join the conversation: Get in touch with the team at Optix:
- Email: podcast@optixsolutions.co.uk
- Tweet: @optixpodcast / @optixsolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions
- Instagram: https://www.instagram.com/optixsolutions/
- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Pew Research “Americans’ Social Media Use update”
https://www.socialmediatoday.com/news/new-report-looks-at-evolving-social-media-usage-trends/706253/
The price match problem
https://www.marketingweek.com/this-is-about-the-customer-asdas-chief-customer-officer-on-its-price-match-against-aldi-and-lidl/
Join podcast hosts Jack Warne and Barnaby St Anton as they discuss how to speak to multiple audiences on one channel.
Jack is Head of Digital and Barnaby is Digital Marketing Manager at Optix Solutions, Exeter, UK.
Join the conversation: Get in touch with the team at Optix:
- Email: podcast@optixsolutions.co.uk
- Tweet: @optixpodcast / @optixsolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions
- Instagram: https://www.instagram.com/optixsolutions/
- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Mr Beast earns £250k in 1 week: https://www.socialmediatoday.com/news/mrbeast-questions-x-promotion-after-earning-250k-in-a-week-from-video-uplo/705227/
Saucony Marathumb:
https://www.marketingdive.com/news/saucony--doom-scrolling-running-challenge-mobile-app/704767/
Join podcast host Jack Warne as he shares why we won’t be having an episode this week. Tune in for a new episode next week and in the meantime, send us an email at podcast@optixsolutions.co.uk. Jack is Head of Digital at Optix Solutions, Exeter, UK.
Join the conversation:
Get in touch with the team at Optix:
- Email: podcast@optixsolutions.co.uk
- Tweet: @optixpodcast / @optixsolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions
- Instagram: https://www.instagram.com/optixsolutions/
- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Read Matt’s latest blog on DMARC - Safeguarding your marketing emails with the 2024 Protocols update:
https://www.optixsolutions.co.uk/blog/safeguard-your-marketing-emails-with-the-2024-protocol-updates
Join podcast hosts Matt Fletcher and Jack Warne as they discuss they talk about what you can do to have an effective marketing strategy in 2024.
Matt is Client Account Manager and Jack is Head of Digital at Optix Solutions, Exeter, UK.
Join the conversation: Get in touch with the team at Optix:
- Email: podcast@optixsolutions.co.uk
- Tweet: @optixpodcast / @optixsolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions
- Instagram: https://www.instagram.com/optixsolutions/
- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
DMARC
https://meetmarigold.com/blogs/2024-guide-to-google-yahoos-new-privacy-protections/
Google Reviews update 2024
https://www.searchenginejournal.com/google-rolls-out-november-2023-reviews-update/500795/
Join podcast hosts Jack Warne and Barnaby St Anton as they discuss the importance of awareness campaigns alongside activation campaigns.
Get in touch with the team at Optix:
- Email: podcast@optixsolutions.co.uk
- Tweet: @optixpodcast / @optixsolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions
- Instagram: https://www.instagram.com/optixsolutions/
- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Google quietly increases ad prices to meet targets, claims exec
https://searchengineland.com/google-quietly-increases-ad-prices-targets-432155?mkt_tok=NzI3LVpRRS0wNDQAAAGPvqZgY3NgPeqjFKVjECBO1SvJBpmg8ANwN_Y3ZUNbkT5kX3QhgxPd6_6pSmrnWwYM9iZhxQU7EWA2SfHsRKZZIAPl2J8oSJvn1735Ko3XQRhJxg
Now you can slide into Strava DMs
https://www.theverge.com/2023/12/4/23984181/strava-direct-messaging-fitness-routes
Join podcast hosts Jack Warne and Barnaby St Anton as they talk you through the steps you need to take to build an effective Xmas campaign.
Get in touch with the team at Optix:
- Email: podcast@optixsolutions.co.uk
- Tweet: @optixpodcast / @optixsolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions
- Instagram: https://www.instagram.com/optixsolutions/
- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Optix Blogs:
Embracing Bing: An Unexpected Journey
https://www.optixsolutions.co.uk/blog/embracing-bing-an-unexpected-journey
TikTok trumps Google as a search engine, research finds
https://www.campaignasia.com/article/tiktok-trumps-google-as-a-search-engine-research-finds/492905
Teen TikTok usage plateaus
https://www.marketingdive.com/news/gen-z-tiktok-usage-plateaued-heres-what-numbers-say/700126/
KFC Christmas ad responds to call for Kentucky Fried Turkey with… a big fat nope
https://www.campaignlive.co.uk/article/kfc-christmas-ad-responds-call-kentucky-fried-turkey-with%E2%80%A6-big-fat-nope/1847462
Join hosts Matt Fletcher and Luke Stone as they discuss the latest digital marketing news and trends.
In this week’s episode, we discuss the latest goings-on at OpenAI, the continued rise of TikTok, Snoop Dogg giving up the smoke, and X partnering with Google's Ad Platform.
Get in touch with the team at Optix:
- Email: podcast@optixsolutions.co.uk
- Tweet: @optixsolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions
- Instagram: https://www.instagram.com/optixsolutions/
- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Struggling X seeks more ad revenue, partners with Google | Cybernewshttps://searchengineland.com/google-adds-small-business-filter-to-shopping-search-results-434863https://news.sky.com/story/snoop-dogg-reveals-giving-up-smoke-was-an-advert-for-a-smokeless-stove-after-stunning-fans-13012433https://www.marketingdive.com/news/gen-z-tiktok-usage-plateaued-heres-what-numbers-say/700126/
https://www.theguardian.com/technology/2023/nov/22/sam-altman-openai-ceo-return-board-chatgpt
Join podcast hosts Lucy Taylor and Samantha Smith to unravel the recent developments from OpenAI, using data to pick your pizza, their reaction to Amazon's marketplace dominance as it joins e-commerce forces with Meta, and Threads' latest concession.
Get in touch with the team at Optix:
•Email: podcast@optixsolutions.co.uk
•Tweet: @optixpodcast / @optixsolutions
• LinkedIn: https://www.linkedin.com/company/optixsolutions
•Instagram: https://www.instagram.com/optixsolutions/
• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
OpenAI launches new feature to allow anyone to build their own GPT
[https://www.cnbc.com/2023/11/11/openai-will-let-users-build-custom-versions-of-chatgpt.html#:~:text=But%20now%2C%20%E2%80%9Canyone%20can%20easily,data%2C%E2%80%9D%20the%20company%20said]
Threads allows users to delete account separately from Instagram
[https://www.theverge.com/2023/11/13/23959709/threads-delete-account-instagram-keep-meta]
Meta partners with Amazon
[https://searchengineland.com/meta-partnership-amazon-conversion-process-advertisers-434524]
SearchBot launches 13 new AI-powered personas
[https://searchengineland.com/searchbot-upgraded-personas-ai-image-generation-434593]
Join podcast hosts Barnaby St Anton and Lucy Taylor as they recap their experience at Building Brands before discussing The Beatles releasing a new single thanks to AI, Elon Musk's plans to make X a dating app and Open AI offering to pay for ChatGPT customers' copyright lawsuits.
Get in touch with the team at Optix:
•Email: podcast@optixsolutions.co.uk
•Tweet: @optixpodcast / @optixsolutions
• LinkedIn: https://www.linkedin.com/company/optixsolutions
•Instagram: https://www.instagram.com/optixsolutions/
Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
The Beatles releasing a new single thanks to AIhttps://www.wired.com/story/the-beatles-now-and-then-last-song-artificial-intelligence-peter-jackson
Elon Musk's plans to make X a dating apphttps://futurism.com/the-byte/elon-musk-twitter-x-dating-appOpen AI offering to pay for ChatGPT customers' copyright lawsuits.https://www.theguardian.com/technology/2023/nov/06/openai-chatgpt-customers-copyright-lawsuits
Join podcast hosts Jack Warne and Samantha Smith as they discuss Meta being sued for harming young people’s mental health, artists fighting back against AI, AR beauty ads, Ads Free Meta description launched, Chrome’s impact on Google being the default search engine.
Get in touch with the team at Optix:
•Email: podcast@optixsolutions.co.uk
•Tweet: @optixpodcast / @optixsolutions
• LinkedIn: https://www.linkedin.com/company/optixsolutions
•Instagram: https://www.instagram.com/optixsolutions/
•Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Meta being sued for harming young people’s mental health [https://www.bbc.co.uk/news/business-67207829] [https://www.marketingdive.com/news/meta-faces-legal-action-42-state-attorneys-general-over-addicting-teen/697769/]
Nightshade tool being used by artists to throw corrupt images into AI tools’ training models
[https://www.theverge.com/2023/10/25/23931592/generative-ai-art-poison-midjourney]
AR beauty ads from Google allow users to virtually try on make up
[https://www.searchenginejournal.com/google-introduces-ar-beauty-ads/499305/]
Ads Free Meta Subscriptions roll out this November [https://searchengineland.com/meta-ad-free-instagram-facebook-europe-433931]
Chrome helped grow Google Search - for a price [https://searchengineland.com/google-ceo-details-how-chrome-helped-grow-google-search-433932]
Join hosts Matt Fletcher and Jack Warne as they discuss the latest digital marketing news and trends.
In this week’s episode, we discuss Google's new Demand Gen tool, the future of shoppable TV ads, the content that appears at the top of Google the most, and the new Google Ads Certification requirements.
Get in touch with the team at Optix:
- Email: podcast@optixsolutions.co.uk
- Tweet: @optixsolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions
- Instagram: https://www.instagram.com/optixsolutions/
- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
New: Google Ads Certification Requires You To Record Yourself Taking The Test
https://www.seroundtable.com/google-ads-certification-recording-36244.html
11 GA4 training courses to help confused marketers
https://searchengineland.com/ga4-training-courses-help-confused-marketers-428935
Blogs appear most often in top Google positions
https://searchengineland.com/blogs-top-google-positions-study-433630
The future of shoppable TV ads? It isn’t QR codes
https://www.marketingdive.com/news/future-of-shoppable-tv-ads-not-qr-codes/695648/
Demand more from social with AI-powered ads
https://blog.google/products/ads-commerce/demand-more-from-social-with-ai-powered-ads/Google helps advertisers extend social strategies across its platforms
https://www.marketingdive.com/news/google-ai-demand-gen-ad-campaign-product-rollout/696407/
Join podcast hosts Matt Fletcher and Barnaby St Anton as they discuss the latest digital marketing news and trends. In this week’s episode, we discuss the new Threads messaging features, the TikTok & Disney collaboration, and Google testing the Discover feed on the desktop homepage.
Get in touch with the team at Optix:
- Email: podcast@optixsolutions.co.uk
- Tweet: @optixsolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions
- Instagram: https://www.instagram.com/optixsolutions/
- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Threads' Messaging Option Development: https://www.socialmediatoday.com/news/threads-looks-developing-own-messaging-option/696627/
TikTok-Disney Partnership
https://newsroom.tiktok.com/en-us/disney-100
Meta and TikTok Ad-Free Tiers: https://www.marketingdive.com/news/ad-free-meta-facebook-instagram-tiktok-advertiser-budget/696389/
TikTok Announces All Videos Will Have Default Auto Captions
https://www.socialmediatoday.com/news/tiktok-announces-all-videos-auto-captions-default/696632/
Google Tests Discover Feed On Google Home Page https://www.seroundtable.com/google-testing-discover-feed-on-google-home-page-36208.html
Join podcast hosts Matt Fletcher and Barnaby St Anton as they discuss the latest digital marketing news and trends. In this week’s episode, Meta announces new ad options for Facebook Reels, Threads looks To add new features, Meta’s looking at options to reignite Threads interest, Google Discover’s new feature and Nationwide rebrands for the first time in 36 years!
Get in touch with the team at Optix:
•Email: podcast@optixsolutions.co.uk
•Tweet: @optixpodcast / @optixsolutions
•LinkedIn: https://www.linkedin.com/company/optixsolutions
•Instagram: https://www.instagram.com/optixsolutions/
•Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Collections Ads for Facebook Reels
https://www.socialmediatoday.com/news/meta-announces-new-ad-options-for-facebook-reels-ahead-of-the-holiday-push/696185/
Meta's Threads App Enhancements
https://www.socialmediatoday.com/news/threads-looks-add-trending-topics-gifs-voice-posts-and-more/696042/
https://www.socialmediatoday.com/news/metas-reportedly-exploring-new-options-reignite-interest-threads/695551/
Google Discover Updates
https://www.seroundtable.com/google-discover-get-the-latest-on-button-36188.html
Nationwide's Rebranding
https://www.creativebloq.com/news/nationwide-rebrand
Join podcast hosts Matt Fletcher & Barnaby St Anton as they delve into the emergence of university degrees in influencing and the ongoing debate over paying for ad-free social media subscriptions. They also dissect Google's recent enhancements in content auditing and LinkedIn's game-changing generative AI search tools for Sales Navigator users. Additionally, they talk about Google's efforts to remove Bard Chat transcripts from search results, touching on the implications for online privacy and accessibility.
Get in touch with the team at Optix:
Email: podcast@optixsolutions.co.uk
X (Formerly Known as Twitter): @optixsolutions
LinkedIn: https://www.linkedin.com/company/optixsolutions
Instagram: https://www.instagram.com/optixsolutions/
Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Irish university to offer degree in influencing
https://www.bbc.co.uk/news/articles/c03e8478plzo.amp
Facebook and Instagram could charge for ad-free servicesin EU
https://www.theguardian.com/technology/2023/oct/03/facebook-instagram-charge-ad-free-eu-meta-mobile-desktop#:~:text=Mark%20Zuckerberg%27s%20Meta%20is%20considering,how%20it%20uses%20people%27s%20data
TikTok’s Experimenting With an Ad-Free Subscription Offering
https://www.socialmediatoday.com/news/tiktoks-experimenting-ad-free-subscription-offering/695386/
Google’s September 2023 Helpful Content Update – what canwe expect?
https://pi-datametrics.com/blog/googles-september-2023-helpful-content-update-what-can-we-expect
LinkedIn Adds New Generative AI Search Tools to SalesNavigator
https://www.socialmediatoday.com/news/linkedin-adds-new-generative-ai-search-tools-sales-navigator-makes-ai-courses-free/693608/
Google Working To Remove Bard Chat Transcripts From Search:https://www.searchenginejournal.com/google-working-to-remove-bard-chat-transcripts-from-search/497444
Non-Violent Communication Book:
https://www.amazon.co.uk/Nonviolent-Communication-Language-Life-Guides/dp/189200528X
ChatGPT: A Cautionary Tale
https://www.optixsolutions.co.uk/blog/chatgpt-a-cautionary-tale
LinkedIn Masterclass
https://www.findingyourpassion.co.uk/our-online-masterclasses
Season Three! Join podcast hosts Jack Warne and Barnaby St Anton as they discuss the latest in all things Digital Marketing. This week Jack and Barnaby discuss the Forbes Top creators 2023, YouTube hyperlink comments, Generative AI Training course and introducing a new Optix Recommends section!
Get in touch with the team at Optix:
•Email: podcast@optixsolutions.co.uk
•Tweet: @optixpodcast / @optixsolutions
•LinkedIn: https://www.linkedin.com/company/optixsolutions
•Instagram: https://www.instagram.com/optixsolutions/
•Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Forbes Top Creators 2023
https://www.forbes.com/sites/stevenbertoni/2023/09/26/top-creators-2023/?sh=342ce2c34c0c
Youtubes new hyperlinked comments
https://digitalagencynetwork.com/how-can-marketers-leverage-youtubes-new-hyperlinked-comment-keywords/
Google launches FREE generative AI training course
https://www.searchenginejournal.com/google-launches-free-paid-generative-ai-training-courses/497041/
Optix Recommends:
Food Insider - https://www.youtube.com/@InsiderFood
Running the London Underground:
https://www.youtube.com/watch?v=ucdskNEwBGM
Join podcast hosts Jack Warne and Luke Stone as they discuss the latest in all things Digital Marketing. This week, Jack and Luke discuss Luke’s recent trip to Brighton SEO 2023 where Luke shares everything he learned, Instagram’s newest feature and Fortnite advertising.
Get in touch with the team at Optix:
-
Email: podcast@optixsolutions.co.uk
-
Tweet: @optixpodcast / @optixsolutions
-
LinkedIn: https://www.linkedin.com/company/optixsolutions
-
Instagram: https://www.instagram.com/optixsolutions/
-
Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Unpacking BrightonSEO 2023: Insights and Takeaways
https://www.optixsolutions.co.uk/blog/unpacking-brightonseo-2023-insights-and-takeaways
Instagram Broadcast channels
https://about.instagram.com/blog/announcements/introducing-broadcast-channels
Magna: Digital continues to lead ad spend growth
https://www.marketingdive.com/news/magna-forecast-digital-ad-spend-growth/693908/
Vitaminwater sets up shop on Fortnite to promote zero-sugar products
https://www.marketingdive.com/news/vitaminwater-fortnite-zero-sugar-fashion-gaming/693675/
Join podcast hosts Luke Stone and Jack Warne as they discuss deciding what digital marketing to prioritise in order to grow, No news on Facebook, ASA cracking down on Vapes and wild ads for water.
Get in touch with the team at Optix:
•Email: podcast@optixsolutions.co.uk
•Tweet: @optixpodcast / @optixsolutions
•LinkedIn: https://www.linkedin.com/company/optixsolutions
•Instagram: https://www.instagram.com/optixsolutions/
Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Coca-Cola CEO: Knowing ‘what not to prioritise’ is just as important for growth
https://www.marketingweek.com/coca-cola-prioritise-growth/
Meta to deprecate Facebook News tab in 3 European countries
https://www.marketingdive.com/news/meta-deprecate-facebook-news-tab-europe/693001/
ASA cracks down on the promotion of unlicensed vapes over TikTok
https://www.marketing-beat.co.uk/2023/09/13/asa-cracks-down-vapes-tiktok/
Liquid Death Big Game Commercial
https://www.youtube.com/watch?v=qQwt4rzmVxY
Join podcast hosts Barnaby St Anton & Matt Fletcher as they discuss the latest in relation to Google SGE, the importance of enhanced conversions, and an update we've all been waiting for on Threads.
Get in touch with the team at Optix:
- Email: podcast@optixsolutions.co.uk
- Tweet: @OptixSolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions
- Instagram: https://www.instagram.com/optixsolutions/
- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
- TikTok: https://www.tiktok.com/@optixsolutions
- Website: https://www.optixsolutions.co.uk/podcast
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Thank you to James Dawkins for editing the pod each week.
Links to this week’s topics can be found below:
Google Adds More Links In SGE’s AI-Generated Summaries https://www.searchenginejournal.com/google-ads-more-links-in-sges-ai-generated-summaries/495265
Why Enhanced Conversions Are Now More Important Than Ever For Google Ads
https://www.searchenginejournal.com/why-enhanced-conversions-are-now-more-important-than-ever-google-ads/492316/
Google’s Experimental Feature Makes Webpages Faster
https://www.searchenginejournal.com/scheduler-yield/495283/
Threads Tests Keyword Search In Australia & New Zealand
https://www.searchenginejournal.com/threads-tests-keyword-search-in-australia-new-zealand/495364/
Join podcast hosts Jack Warne and Matt Fletcher as they discuss new changes to Performance Max, Google being biased, Facebook misinformation campaigns, ‘X’ reintroducing political ads, and Twitch streamer panic attacks.
Get in touch with the team at Optix:
• Email: podcast@optixsolutions.co.uk
• Tweet: @optixpodcast / @optixsolutions
• LinkedIn: https://www.linkedin.com/company/optixsolutions
• Instagram: https://www.instagram.com/optixsolutions/
• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Google Isn't Intentionally Biased Against Republicans, Says Court
https://reason.com/2023/08/29/google-isnt-intentionally-biased-against-republicans-says-court/
Facebook Takes Down Over 7,700 Accounts Linked to Chinese Misinformation Campaign
https://www.thewrap.com/facebook-meta-takes-down-7700-accounts-chinese-misinformation
X will allow political ads again and hire for safety and election teams ahead of 2024 elections
https://edition.cnn.com/2023/08/29/tech/x-twitter-2024-election-ads/index.html
Twitch Streamer Has Panic Attack Amid Three-Day Dark Closet Challenge and Quits
https://www.distractify.com/p/twitch-streamer-locks-self-in-closet
QUIZ
https://www.meltwater.com/en/blog/uk-social-media-statistics
Join podcast hosts Barnaby St Anton and Jack Warne, as they discuss new changes to the YouTube 'skip ads' button, e-commerce on Tik-Tok, and Tik Tok's Holiday marketing guide with a quiz thrown in for good mix.
Get in touch with the team at Optix:
• Email: podcast@optixsolutions.co.uk
• Tweet: @optixpodcast / @optixsolutions
• LinkedIn: https://www.linkedin.com/company/optixsolutions
• Instagram: https://www.instagram.com/optixsolutions/
• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
YouTube has confirmed that it is trialling a redesigned, smaller ‘Skip Ads’ button.
https://searchengineland.com/youtube-trials-smaller-skip-ads-button-430998
What TikTok’s e-commerce launch could mean for marketers and content creators
https://digiday.com/marketing/what-tiktoks-e-commerce-launch-could-mean-for-marketers-and-content-creators/
TikTok publishes 2023 Holiday marketing guide
https://www.socialmediatoday.com/news/tiktok-publishes-2023-holiday-marketing-guide/691450/
Join podcast hosts Barnaby St Anton & Matt Fletcher as they discuss the merits of different social media platforms, as well as the latest updates from the social media sphere with absolutely NO AI chat.
Get in touch with the team at Optix:
- Email: podcast@optixsolutions.co.uk
- Tweet: @OptixSolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions
- Instagram: https://www.instagram.com/optixsolutions/
- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
- TikTok: https://www.tiktok.com/@optixsolutions
- Website: https://www.optixsolutions.co.uk/podcast
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Thank you to James Dawkins for editing the pod each week.
Links to this week’s topics can be found below:
2022 Sprout Social Index:
https://sproutsocial.com/insights/data/social-media-trends-2022/
New Instagram Features:
https://www.socialmediatoday.com/news/instagrams-testing-new-comment-and-share-counts-on-posts-in-stream/690712/ https://about.instagram.com/blog/announcements/new-ways-to-create-music-with-friends
How a TikTok craze led to five hours of chaos on London’s busiest shopping street:
https://www.independent.co.uk/news/uk/crime/oxford-circus-jd-robbery-rampage-tiktok-b2391303.html
Mark Zuckerberg says ‘it’s time to move on’ from Elon Musk cage fight:
https://edition.cnn.com/2023/08/14/tech/zuckerberg-musk-cage-fight-move-on-hnk-intl/index.html
Meta’s Twitter Rival Threads Unravels:
https://www.ft.com/content/330d8771-7b0e-40e3-8574-b5b6921a4486
Join podcast hosts Barnaby St Anton & Matt Fletcher as they discuss X's new ad safety features, AI junkyards, Nokia Nostalgia, and Zoom's interesting new office policy.
Get in touch with the team at Optix:
- Email: podcast@optixsolutions.co.uk
- Tweet: @OptixSolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions
- Instagram: https://www.instagram.com/optixsolutions/
- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
- TikTok: https://www.tiktok.com/@optixsolutions
- Website: https://www.optixsolutions.co.uk/podcast
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
X Introduces New Brand Safety Features For Advertisers
https://www.searchenginejournal.com/x-introduces-new-brand-safety-features-advertisers/493535/
Junk websites filled with AI-generated text are pulling in money from programmatic ads
https://www.technologyreview.com/2023/06/26/1075504/junk-websites-filled-with-ai-generated-text-are-pulling-in-money-from-programmatic-ads/
British Turn To Streaming As 2.8 Million Claiming They No Longer Need To Pay TV Licence Fee
https://euroweeklynews.com/2023/08/06/british-turn-to-streaming-as-2-8-million-claiming-they-no-longer-need-to-pay-tv-licence-fee/
Nokia Keeps the Dream of the ‘90s Alive With an Update to Its Dumb Phones
https://gizmodo.com/nokia-150-nokia-130-unveiled-1850700997
Zoom orders workers back to the office
https://www.bbc.co.uk/news/business-66432173
Join podcast hosts Jack Warne and Lucy Taylor as they discuss AI on Facebook and Instagram, Jack gets quizzed on how much influencers make and Tik Toks wild new feature.
Get in touch with the team at Optix:
• Email: podcast@optixsolutions.co.uk
• Tweet: @optixpodcast / @optixsolutions
• LinkedIn: https://www.linkedin.com/company/optixsolutions
• Instagram: https://www.instagram.com/optixsolutions/
Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
AI and Facebook - advances in AI
https://dailycta.cmail20.com/t/y-l-pduuytl-djldtudidl-t/
Potential advances using AI for Instagram in the future
https://www.socialmediatoday.com/news/instagram-experiments-with-a-range-of-generative-ai-elements/689381/
New Features on YouTube Shorts for Creatives
https://www.searchenginejournal.com/youtube-rolls-out-6-creative-tools-for-shorts/493032/
TikTok Launches Text Posts
https://searchengineland.com/tiktok-launches-text-posts-429765
Join podcast hosts Barnaby St Anton & Matt Fletcher as they discuss Twitter's rebrand to X (incl. the hardest rebrand quiz imaginable!), the best of the Barbie Movie marketing campaigns, & updates to Performance Max.
Get in touch with the team at Optix:
- Email: podcast@optixsolutions.co.uk
- Tweet: @optixsolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions
- Instagram: https://www.instagram.com/optixsolutions/
- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
- Website: https://www.optixsolutions.co.uk/podcast
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Twitter has Rebranded to X https://www.marketingweek.com/twitters-rebrand-to-x-slammed-as-illogical/
Come on Barbie, Let’s go Party https://www.insider.com/barbie-had-150-million-marketing-budget-2023-7
Google Unveils Performance Max Updates https://dailycta.cmail20.com/t/y-l-pdkkrid-djldtudidl-r/
Join podcast hosts Jack Warne and Barnaby St Anton, joined today by special guest Claire Hyne from Papillon Dartmoor Distillery. Join us this week as we discuss Threads dramatic drop in users, TikTok removing Watermarks, Attribution models in GA4 and what your social media team may look like in the future.
Get in touch with the team at Optix:
• Email: podcast@optixsolutions.co.uk
• Tweet: @optixpodcast / @optixsolutions
• LinkedIn: https://www.linkedin.com/company/optixsolutions
• Instagram: https://www.instagram.com/optixsolutions/
Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Learn more about Papillon Dartmoor Distillery: https://papillongin.co.uk/
Links to this week’s topics can be found below:
Threads users are already spending less time in the app
https://www.engadget.com/threads-users-are-already-spending-less-time-in-the-app-182738755.html?_guc_consent_skip=1689926948
Tiktok removing watermark on saved videos
https://www.digitalinformationworld.com/2023/03/excitement-at-peak-for-tiktok-users-as.html
Google has removed attribution models in GA4
https://searchengineland.com/google-when-retire-attribution-models-ads-analytics-428541
YouTube Adds Video Title Suggestions, Expands User Surveys to Address Systematic Bias
https://www.socialmediatoday.com/news/youtube-adds-video-title-suggestions-expands-user-surveys/686584/#:~:text=This%20will%20help%20%E2%80%93%20YouTube's%20rolling,upload%20flow%20within%20YouTube%20Studio.
This is what your social media team will look like in 2028
https://sproutsocial.com/insights/interactive/future-proof-social-media/
Join podcast hosts Jack Warne Lucy Taylor and Barnaby St Anton as they discuss the latest in all things Digital Marketing. This week our experts discuss their thoughts on Threads, changes to Core Web Vitals and using TikTok as a search engine.
Get in touch with the team at Optix:
• Email: podcast@optixsolutions.co.uk
• Tweet: @optixpodcast / @optixsolutions
• LinkedIn: https://www.linkedin.com/company/optixsolutions
• Instagram: https://www.instagram.com/optixsolutions/
• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
What is Threads? Everything you need to know about Meta's new app
https://www.harpersbazaar.com/uk/culture/culture-news/a44470464/threads-explainer/
Threads FAQ: Everything marketers need to know
https://searchengineland.com/threads-meta-faq-marketers-429274
Twitter blocks links to rival Threads, while CEO downplays reports of traffic decline
https://techcrunch.com/2023/07/11/twitter-blocks-links-to-rival-threads-while-ceo-downplays-reports-of-traffic-decline/?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAEeLbhn4nCEG9chRFabZ8DMp-IZetZpkCM98TZ-MsTg28GQnzupU1b169Vackx_aRkg0hUeFFY_7cuOCtPZZOLYJg8SZVvdiB1N0L3LgD78a7Eyb8Tp-cnP2JsKwY_-I8k1rTqw49FkxvcIOW0nJkAgOodnpc6KfXNFvIAxmLLms
As users, marketers undertake Threads’ pre-ad experimentation
https://digiday.com/marketing/as-users-marketers-undertake-threads-pre-ad-experimentation
Google’s Core Web Vitals INP issues email causing concern
https://searchengineland.com/googles-core-web-vitals-inp-issues-email-causing-concern-429318
TikTok loses popularity as ecommerce search engine
https://searchengineland.com/tiktok-product-search-popularity-decline-429036
Join podcast hosts Jack Warne, Luke Stone and Barnaby St Anton as they discuss the impact of GA4, Changes to search and PMax campaigns, YouTube disabling videos for adblockers, ChatGPT telemarketer subscriptions, and Fenty in Roblox.
Get in touch with the team at Optix:
• Email: podcast@optixsolutions.co.uk
• Tweet: @optixpodcast / @optixsolutions
• LinkedIn: https://www.linkedin.com/company/optixsolutions
• Instagram: https://www.instagram.com/optixsolutions/
• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Optix Blogs:
New Brand And Audience Signals Announced For Google Search And Performance Max:
https://www.optixsolutions.co.uk/blog/new-brand-and-audience-signals-announced-for-google-search-and-performance-max
Working From Japan - Optix Solutions Overseas Hybrid Working:
https://www.optixsolutions.co.uk/blog/working-from-japan
Barnaby St Anton Joins Optix Solutions:
https://www.optixsolutions.co.uk/blog/barnaby-st-anton-joins-optix-solutions
New brand settings in Search and Performance Max campaigns
https://support.google.com/google-ads/answer/13729701
YouTube tests disabling videos for people using ad blockers
https://www.theverge.com/2023/6/29/23778879/youtube-videos-disabling-ad-blockers-detection
Man designs ChatGPT bot subscription service to annoy and waste telemarketers' time
https://www.techspot.com/news/99264-man-opens-chatgpt-bot-subscription-service-annoy-waste.html
Instagram owner set to launch Twitter rival this week - BBC News
https://www.bbc.com/news/business-66094072.amp
Fenty Beauty launches product creation experience on Roblox
https://www.marketingdive.com/news/fenty-beauty-roblox-metaverse-experience-custom-gloss-bomb-lip-luminizer/654303/
Jack in the Box, Corona kick back for summer with help from Snoop Dogg
https://www.marketingdive.com/news/Snoop-dogg-corona-jack-in-the-box-summer-marketing/654433/
Ladbrokes ad latest to be banned for appealing to under-18s
https://www.marketingweek.com/ladbrokes-ad-banned-appealing-minors/
Join this week’s hosts Matt Fletcher, Sophie Hancox, and debutant Sam Skinner as they discuss the latest trends in Digital Marketing. This week the team discuss how the Reddit blackouts affected Google, new GA4 attribution settings, and the massive leak of ChatGPT credentials.
Get in touch with the team at Optix:
- Website: https://www.optixsolutions.co.uk/
- Email: mailto:podcast@optixsolutions.co.uk
- Tweet: @optixsolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions
- Instagram: https://www.instagram.com/optixsolutions/
- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Google execs admit users are ‘not quite happy’ with search experience after Reddit blackouts
https://www.cnbc.com/2023/06/26/google-execs-hope-new-search-feature-will-help-amid-reddit-blackouts.html
YouTube revives sort by oldest video button on user channels
https://mashable.com/article/youtube-sort-by-oldest
Google Analytics 4 Rolls Out New Conversion Attribution Settings
https://www.searchenginejournal.com/google-analytics-4-rolls-out-new-conversion-attribution-settings/489883/
Massive Leak Of ChatGPT Credentials: Over 100,000 Accounts Affected
https://www.searchenginejournal.com/massive-leak-of-chatgpt-credentials-over-100000-accounts-affected/489801/
‘Secret Invasion’ Opening Credits Generated By AI, Prompting Backlash From Audiences
https://deadline.com/2023/06/secret-invasion-opening-credits-ai-backlash-marvel-mcu-disney-1235421667/ 5 interesting stats to start your week
https://www.marketingweek.com/grocery-inflation-pride-social-5-interesting-stats/
Join podcast hosts Jack Warne and Luke Stone as they discuss the latest in all things Digital Marketing. This week Jack and Luke discuss Linkedin video ads on streaming services, Bluesky, New AI features in Google Search results, Google's policy on AI content and EEAT, and TMNT.
Get in touch with the team at Optix:
• Email: podcast@optixsolutions.co.uk
• Tweet: @optixpodcast / @optixsolutions
• LinkedIn: https://www.linkedin.com/company/optixsolutions
• Instagram: https://www.instagram.com/optixsolutions/
• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
LinkedIn to test video ads on streaming services
https://searchengineland.com/linkedin-test-video-ads-streaming-services-428404
Twitter’s former CEO has a new app that looks a lot like Twitter
https://edition.cnn.com/2023/04/28/tech/bluesky-social/index.html
Google intros new AI-powered travel and product search features
https://techcrunch.com/2023/06/14/google-intros-new-ai-powered-travel-and-product-search-features/?utm_source=decode.beehiiv.com&utm_medium=newsletter&utm_campaign=google-brings-amazing-ai-updates
Google Is Forming A Policy On AI Content And E-E-A-T
https://www.searchenginejournal.com/google-on-ai-content-and-e-e-a-t/489608/?utm_source=daily-newsletter&utm_medium=email&utm_campaign=daily-newsletter&user_id=c840a918a0e7962b7ac017fefe0a408990074e72369d58b08262385b5cde1bc2&mc_cid=8f79464d03&mc_eid=32d815ef40#close
Microsoft on the future of advertising and conversational AI
https://searchengineland.com/microsoft-conversational-ai-advertising-428289
Pizza Hut heads underground for ‘Ninja Turtles’ movie tie-up
https://www.marketingdive.com/news/pizza-hut-teenage-mutant-ninja-turtles-underground-delivery-campaign/653399/
Becky’s off on holiday but before she goes, we have Digital Marketing new to talk about! Join hosts, Becky Brennan, Matt Fletcher and Jack Warne as they discuss the latest in digital marketing news, from Google updates, to Amazon AI Reviews and Reddit protests.
Get in touch with the team at Optix:
• Email: podcast@optixsolutions.co.uk
• Tweet: @optixpodcast / @optixsolutions
• LinkedIn: https://www.linkedin.com/company/optixsolutions
• Instagram: https://www.instagram.com/optixsolutions/
• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Google launches perspectives filter in mobile search results
https://searchengineland.com/google-launches-perspectives-filter-in-mobile-search-results-428109
TikTok shop tests visual search feature
https://searchengineland.com/tiktok-shop-visual-search-428235
Amazon is testing AI-generated summaries of product reviews
https://searchengineland.com/amazon-generative-ai-product-reviews-428207
Meta open sources an AI-powered music generator
https://techcrunch.com/2023/06/12/meta-open-sources-an-ai-powered-music-generator/?guccounter=1
Introducing AI-generated Copy suggestions to help you jumpstart your campaign
https://www.linkedin.com/pulse/introducing-ai-generated-copy-suggestions-help-you-your-shrivastava/
Bard is getting better at logic and reasoning
https://blog.google/technology/ai/bard-improved-reasoning-google-sheets-export/
LinkedIn launches DMs for company pages
https://www.socialmediatoday.com/news/linkedin-launches-dms-company-pages/652375/
GroupM: Ad spending normalises while AI’s impact on budgets surges
https://www.marketingdive.com/news/groupm-2023-ad-spending-forecast-retail-media-AI-CTV/652692/
Investing in what makes Reddit unique: Introducing Contextual Keyword Targeting and Product Ads
https://www.redditinc.com/blog/investing-in-what-makes-reddit-unique-introducing-contextual-keyword-targeting-and-product-ads
Reddit suffers a major outage after thousands of subreddits temporarily shut down
https://www.engadget.com/reddit-suffers-a-major-outage-after-thousands-of-subreddits-temporarily-shut-down-151741809.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAH428Hh8DsyBuoBgKOMc4sCIwikl9HwrmAT4-p-OET4g-rW0DJGNs3E830CtRY5W-Kzo3kZwKcd46jYHHB-0YAc84x8cvU-nQ3HXjlRlx-W_xh3KnSgQpge7TpSLId0yrtTvBzd0cb16SEfxjfyK_i9_dp4XWwVPt3OodF_EgyQa
Join this week's podcast hosts Jack Warne and Matt Fletcher as they discuss Arnold Schwarzenegger popping up across Netflix, Apple's New Vision Pro Device, & the latest update from Microsoft Ads. Also, don't miss Luke's Top Tip.
Get in touch with the team at Optix:
• Email: podcast@optixsolutions.co.uk
• Tweet: @optixpodcast / @optixsolutions
• LinkedIn: https://www.linkedin.com/company/optixsolutions
• Instagram: https://www.instagram.com/optixsolutions/
• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Microsoft will only show ads from verified advertisers starting Aug. 1
https://searchengineland.com/microsoft-advertising-show-ads-only-from-verified-advertisers-427936
Netflix celebrates the success of FUBAR by putting Arnold Schwarzenegger in every show on the platform
https://www.joblo.com/fubar-netflix-promo-schwarzenegger/
Apple Vision Pro
https://www.apple.com/apple-vision-pro/
https://www.zdnet.com/article/apple-vision-pro-first-take-3-reasons-this-changes-everything/
Join podcast hosts Jack Warne, Luke Stone and James Harbottle as they discuss YouTube killing stories, Tik Tok influencer Mizzy, Chat GPT limitations in and out of court, AOC’s parody twitter account and Google making improvements to search with generative AI.
Get in touch with the team at Optix:
• Email: podcast@optixsolutions.co.uk
• Tweet: @optixpodcast / @optixsolutions
• LinkedIn: https://www.linkedin.com/company/optixsolutions
• Instagram: https://www.instagram.com/optixsolutions/
• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
YouTube is killing Stories
https://www.theverge.com/2023/5/25/23736246/youtube-ending-stories-shorts-community-posts
Lawyer apologizes for fake court citations from ChatGPT
https://edition.cnn.com/2023/05/27/business/chat-gpt-avianca-mata-lawyers/index.html
TikToker Mizzy in court charged with breaching social media order
https://www.bbc.co.uk/news/uk-england-london-65732352
TikTok is testing an in-app AI chatbot called ‘Tako’
https://techcrunch.com/2023/05/25/tiktok-is-testing-an-in-app-ai-chatbot-called-tako/?guccounter=1
OpenAI isn’t doing enough to make ChatGPT’s limitations clear
https://www.theverge.com/2023/5/30/23741996/openai-chatgpt-false-information-misinformation-responsibility
Ocasio-Cortez says fake Twitter account impersonating her
https://thehill.com/homenews/media/4026396-ocasio-cortez-says-fake-twitter-account-impersonating-her/
Inside Google’s plans for improving paid search with generative AI
https://www.marketingdive.com/news/google-beta-tests-generative-ai-paid-search/651005/
Join this week's podcast hosts Jack Warne, Lucy Taylor, and debutant James Harbottle as they discuss the latest in AI trends, navigating a cookieless future, why agencies are getting B Corp Certified, and Netflix's new Chief Action Officer.
Get in touch with the team at Optix:
• Email: podcast@optixsolutions.co.uk
• Tweet: @optixpodcast / @optixsolutions
• LinkedIn: https://www.linkedin.com/company/optixsolutions
• Instagram: https://www.instagram.com/optixsolutions/
• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Conquering Conversions in Q2:https://shipbob.registration.goldcast.io/events/5b703fc8-83e0-4be6-9dcb-d05d55e8ad74
Meta Fined Record $1.3 Billion for Violating EU Rules on Data Transfers
Adobe adds generative AI to Photoshop
Netflix Hires Arnold Schwarzenegger as Chief Action Officer
https://www.ign.com/articles/netflix-hires-arnold-schwarzenegger-as-chief-action-officer
How To Navigate A Cookie-Less Future
https://www.forbes.com/sites/forbesbusinesscouncil/2023/05/19/how-to-navigate-a-cookie-less-future/amp/
Meta Sells Giphy To Shutterstock For $53M Following Antitrust Lawsuit
https://news.crunchbase.com/ai-robotics/meta-giphy-shutterstock-antitrust-sale/
OpenAI launches ChatGPT iOS app
https://searchengineland.com/openai-launches-chatgpt-ios-app-427341
71% of CMOs lack the budget needed to execute marketing strategy in 2023
https://www.marketingdive.com/news/cmos-lack-budget-execute-marketing-strategy-2023-gartner/650948/
Why agencies are getting B Corp certified
https://www.marketingbrew.com/stories/2023/05/24/why-agencies-are-getting-b-corp-certified
Google will deprecate cookies for 1% of users in Q1 2024
https://www.marketingdive.com/news/google-deprecate-cookies-1-percent-users-q1-2024/650626/
Lynx, Garnier, Dobbies, Mettle and B&M: top 5 performance marketing campaigns this week
ChatGPT fails: 13 common errors and mistakes you need to knowhttps://searchengineland.com/chatgpt-fails-errors-mistakes-400153
Join this week's podcast hosts Becky Brennan, Lucy Taylor, and Matt Fletcher as they discuss AI disinformation, an awkward Facebook bug, and good news from Google regarding security protocols and GA4 quota limits.
Get in touch with the team at Optix:
• Email: podcast@optixsolutions.co.uk
• Tweet: @optixpodcast / @optixsolutions
• LinkedIn: https://www.linkedin.com/company/optixsolutions
• Instagram: https://www.instagram.com/optixsolutions/
• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Google Plans to delete accounts that have been inactive for two years: https://techcrunch.com/2023/05/16/google-to-delete-accounts-inactive-for-two-years-in-security-push
GA4 Quota Limits Increased: https://developers.google.com/analytics/devguides/reporting/data/v1/quotas?ck_subscriber_id=1651361493
AI-Generated Disinformation Poses Threat of Misleading Voters in 2024 Election: https://www.pbs.org/newshour/politics/ai-generated-disinformation-poses-threat-of-misleading-voters-in-2024-election
Developers increasingly get advice from AI chatbots and GitHub CoPilot rather than Stack Overflow message boards: https://www.similarweb.com/blog/insights/ai-news/stack-overflow-chatgpt/
Business survey: Can AI tools like ChatGPT outperform humans?: https://business.yougov.com/content/45587-businesses-think-ai-can-perform-same-standard-huma
A new report from Imperva, “Bad Bot Report”, revealed that 47.4% of all internet traffic came from bots in 2022: https://www.securitymagazine.com/gdpr-policy?url=https%3A%2F%2Fwww.securitymagazine.com%2Farticles%2F99339-47-of-all-internet-traffic-came-from-bots-in-2022
A survey conducted by DISQO reveals that podcast listeners pay more attention to podcast ads compared to other media ads: https://www.disqo.com/news/disqo-finds-daily-podcast-listeners-pay-more-attention-to-podcast-advertising/
A Facebook bug that automatically sent friend requests to profiles that users viewed, including strangers and those who were blocked, has been fixed: https://uk.pcmag.com/social-media/146835/meta-fixes-facebook-bug-that-sent-automatic-friend-requests
It's just Luke Stone and Jack Warne on this week's Podcast - taking things right back to episode 1! On this weeks Podcast they talk about The ever changing future of search thanks to Generative AI, Gmail Ads getting more annoying and BEER!
It's a good one!
Get in touch with the team at Optix:
• Email: podcast@optixsolutions.co.uk
• Tweet: @optixpodcast / @optixsolutions
• LinkedIn: https://www.linkedin.com/company/optixsolutions
• Instagram: https://www.instagram.com/optixsolutions/
• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Threat of TikTok ban has creators scrambling to build followings on Instagram, YouTube
https://www.cnbc.com/2023/05/06/threat-of-tiktok-ban-has-creators-seeking-to-build-instagram-following.html
Gmail ads are getting more annoying
https://www.theverge.com/2023/5/5/23712440/gmail-ads-more-annoying-middle-inbox
Google Plans to Make Search More 'Human,' Says Wall Street Journal
https://www.voanews.com/a/google-plans-to-make-search-more-human-says-wall-street-journal/7081904.html
Facebook has 3 billion users. Many of them are old.
https://apnews.com/article/facebook-teenagers-tiktok-instagram-young-adults-fc9f6daa605e7c7f6fd5f4eaa90141fa
ChatGPT: China detains man for allegedly generating fake train crash news, first known time person held over use of AI bot
https://www.scmp.com/news/china/politics/article/3219764/china-announces-first-known-chatgpt-arrest-over-alleged-fake-train-crash-news?module=lead_hero_story&pgtype=homepage
Google starts testing generative AI in search, ads included
https://www.marketingdive.com/news/google-tests-generative-ai-search-advertising/649989/
AB InBev showcases strong Q1 results, resilience in face of recent controversy
https://www.marketingdive.com/news/ab-inbev-bud-light-earnings-controversy-dylan-mulvaney/649528/
Join podcast hosts Jack Warne, Luke Stone and Mat Fletcher as they discuss companies using AI to evolve their offerings, Good news from Haribo, businesses capitalising on the coronation and Aldi's ads poking fun at M & S.
Get in touch with the team at Optix:
•Email: podcast@optixsolutions.co.uk
•Tweet: @optixpodcast / @optixsolutions
•LinkedIn: https://www.linkedin.com/company/optixsolutions
•Instagram: https://www.instagram.com/optixsolutions/
•Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
TikTok Tests New Generative AI Profile Images as it Moves to Align with the AI Trend
https://dailycta.cmail20.com/t/y-l-pykdldd-djldtudidl-d/
ChatGPT can now find you a house
https://www.theverge.com/2023/5/2/23708792/zillow-chat-gpt-plugin-alpha-release
Klarna overhauls mobile app with AI-powered shopping feed
https://www.marketingdive.com/news/klarna-mobile-app-ai-powered-shopping-feed/648792/
Haribo fills social feeds with only happy news
https://www.marketingdive.com/news/haribo-good-news-broadcast-instagram-facebook/648745/
Back for more: Aldi restarts M&S caterpillar cake fight with sucker-punch Coronation ad
https://www.marketing-beat.co.uk/2023/05/02/aldi-ms-caterpillar-coronation/
3 new enhancements for YouTube Shorts
https://searchengineland.com/3-new-enhancements-for-youtube-shorts-403991
Join podcast hosts Jack Warne, Lucy Taylor and Sophie Hancox for a shorter ep this week as they discuss Google making changes to how they rank pages, AI in the Supreme Court, big changes to Google Ads and favicons.
Get in touch with the team at Optix:
•Email: podcast@optixsolutions.co.uk
•Tweet: @optixpodcast / @optixsolutions
•LinkedIn: https://www.linkedin.com/company/optixsolutions
•Instagram: https://www.instagram.com/optixsolutions/
•Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Google removes several search ranking algorithm updates from its ranking systems page
https://searchengineland.com/google-removes-several-search-ranking-algorithm-updates-from-its-ranking-systems-page-395885?mkt_tok=NzI3LVpRRS0wNDQAAAGLUXgcdZh25IWhaPfrkZSy89KatmdZieRPZhFzzPBNEje7LeNMUbGEuWpmdA8iWZYUskougJsJ7Qg3zGanxB6oRIaPPX-ebyucYS30mPW0uQbZ_A
Supreme Court rejects lawsuit seeking patents for AI-created inventions
https://www.techspot.com/news/98432-supreme-court-rejects-lawsuit-seeking-patents-ai-created.html
How the social traffic that gave life to BuzzFeed News ultimately led to its demise
https://digiday.com/media/how-the-social-traffic-that-gave-life-to-buzzfeed-news-ultimately-led-to-its-demise/
Google Keyword Planner Tool gains year-over-year, 3-month change and trends data
The platform is making more data available that you can use to make informed decisions about your search campaigns.
https://searchengineland.com/google-keyword-planner-tool-gains-year-over-year-3-month-change-and-trends-data-375916
You can now use Google Bard to help you code
You can use Bard to help you code up some Python scripts to automate some of your daily SEO or PPC tasks.
https://searchengineland.com/you-can-now-use-google-bard-to-help-you-code-395880
Facebook Ad Systems Error Causes Significant Overspend on Many Accounts
https://www.socialmediatoday.com/news/facebook-ad-systems-error-causes-significant-overspend-on-many-accounts/648373/
Bing search results gain site name and favicons
https://searchengineland.com/bing-search-results-gain-site-name-and-favicons-396010
Join podcast hosts Jack Warne, Lucy Taylor and Sophie Hancox as they discuss how AI is now winning first prize in art competitions, updates to Instagram analytics, using chat GPT to write Google Ads and solving the housing crisis?
Get in touch with the team at Optix:
•Email: podcast@optixsolutions.co.uk
•Tweet: @optixpodcast / @optixsolutions
•LinkedIn: https://www.linkedin.com/company/optixsolutions
•Instagram: https://www.instagram.com/optixsolutions/
•Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Facebook Tests AI Generated Stories Based on Your Previously Shared Images
https://www.socialmediatoday.com/news/Facebook-Tests-AI-Generated-Stories/647547/
Instagram Adds New Analytics for Reels, Updates Reels Creation Flow
https://www.socialmediatoday.com/news/instagram-reels-new-analytics-creation-flow-tiktok/647746/
A Google Ads script that uses GPT to write RSAs
https://searchengineland.com/google-ads-script-gpt-responsive-search-ads-395548
An AI-Generated Photo Was Submitted to a Competition to Make a Point, and It Ended Up Winning
https://www.ign.com/articles/an-ai-generated-photo-was-submitted-to-a-competition-to-make-a-point-and-it-ended-up-winning
Google Devising Radical Search Changes to Beat Back A.I. Rivals
https://www.nytimes.com/2023/04/16/technology/google-search-engine-ai.html
Adaptive reuse: should we convert empty offices to address housing shortages?
https://newsroom.unsw.edu.au/news/art-architecture-design/adaptive-reuse-should-we-convert-empty-offices-address-housing?utm_source=reddit&utm_medium=social
Join Matt Fletcher, Becky Brennan, and Lucy Taylor as they discuss driving customer loyalty, the state of play when it comes to upskilling, and Fanta’s new logo.
Get in touch with the team at Optix and send us your digital dilemma:
- Email: podcast@optixsolutions.co.uk
- Website: https://www.optixsolutions.co.uk/
- Twitter: https://twitter.com/OptixSolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions
- Instagram: https://www.instagram.com/optixsolutions/
- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Cost of living, loyalty schemes, retail sales: 5 interesting stats to start your week
https://www.marketingweek.com/cost-living-loyalty-schemes-retail-sales-5-interesting-stats/
Ad support media engagement slips as consumers cut back
https://www.marketingdive.com/news/ad-supported-media-engagement-drops-consumer-trends/647217/
What’s next for AI and Marketing?
https://www.adweek.com/creativity/whats-next-for-ai-and-marketing/
A third of marketers not offered upskilling opportunitieshttps://www.marketingweek.com/majority-marketers-access-upskilling-opportunities/
Fanta revamps logo with launch of first-ever global identity
https://www.marketingweek.com/fanta-logo-first-global-identity/
Thank you to James Dawkins for editing the pod each week.
Join Jack Warne, Becky Brennan and Matt Fletcher as they discuss the evolution of search and people's expectations of search results, Tok Tok's future, Google Perspectives, Advertising to under 13s in the Metaverse and Clinique at Coachella. Warning Spoilers for Mandalorian Season 3 Episode 6. Chapter 22.
Get in touch with the team at Optix:
•Email: podcast@optixsolutions.co.uk
•Tweet: @optixpodcast / @optixsolutions
•LinkedIn: https://www.linkedin.com/company/optixsolutions
•Instagram: https://www.instagram.com/optixsolutions/
•Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Thoughts on TikTok from AOC
https://www.tiktok.com/@aocinthehouse/video/7214318917135830318?_r=1&_t=8b5RHAjaPh7
TikTok fined £12.7m for misusing children's data
https://www.bbc.co.uk/news/uk-65175902
ChatGPT Banned in Italy
https://www.independent.co.uk/tech/chatgpt-ban-italy-gdpr-data-protection-b2311738.html?utm_content=Echobox&utm_medium=Social&utm_campaign=Main&utm_source=Twitter#Echobox=1680262101
Bing Chat Adds Images & Videos, Improves Local Results & More Changes
https://www.seroundtable.com/bing-chat-images-videos-better-local-more-35164.html?utm_source=search_engine_roundtable&utm_campaign=ser_newsletter_2023-04-03&utm_medium=email
AI tool deepfakes your voice to save you from phone calls with customer service
https://www.msn.com/en-us/news/technology/ai-tool-deepfakes-your-voice-to-save-you-from-phone-calls-with-customer-service/ar-AA162WHi
Google launches Perspectives, About this author and more ways to verify information
https://searchengineland.com/google-launches-perspectives-about-this-author-and-more-ways-to-verify-information-394920
Roblox will hide ads for users 13 and under
https://www.gamesindustry.biz/roblox-will-hide-ads-for-users-13-and-under
Dumb phones are on the rise in the U.S. as Gen Z looks to limit screen time
https://www.cnbc.com/2023/03/29/dumb-phones-are-on-the-rise-in-the-us-as-gen-z-limits-screen-time.html
Clinique heads to music festival with immersive hub
https://www.marketingdive.com/news/clinique-coachella-gen-z-marketing/646580/
Join Hosts Jack Warne, Matt Fletcher and Lucy Taylor as they discuss why 75% of marketers are expected to spend more on TikTok even as the ban looms, how over $142.8billion was lost in revenue to fake traffic in 2022, new features on Instagram and Reddit ads, as well as the results from the largest trial of a 4 day work week.
Get in touch with the team at Optix:
- Email: podcast@optixsolutions.co.uk
- Tweet: @optixpodcast / @optixsolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions
- Instagram: https://www.instagram.com/optixsolutions/
- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Clinique launches virtual labhttps://www.retaildive.com/news/clinique-launches-virtual-lab/645540/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-03-22%20Retail%20Dive:%20Marketing%20%5Bissue:49015%5D&utm_term=Retail%20Dive:%20Marketing
Google and Microsoft’s chatbots are already citing one another in a misinformation shitshow
https://www.theverge.com/2023/3/22/23651564/google-microsoft-bard-bing-chatbots-misinformation
South Park Creators Use ChatGPT To Co-Write Episode About AI
https://www.iflscience.com/south-park-creators-use-chatgpt-to-co-write-episode-about-ai-68059
What Google’s new guidelines for AI-produced content mean for SEO
https://searchengineland.com/what-googles-new-guidelines-for-ai-produced-content-mean-for-seo-394534
OpenAI connects ChatGPT to the internet
https://techcrunch.com/2023/03/23/openai-connects-chatgpt-to-the-internet/?guccounter=1
AI systems like ChatGPT could impact 300 million full-time jobs worldwide, with administrative and legal roles some of the most at risk, Goldman Sachs report sayshttps://www.businessinsider.com/generative-ai-chatpgt-300-million-full-time-jobs-goldman-sachs-2023-3?utm_source=reddit.com&r=US&IR=T
75% of marketers expect to spend more on TikTok even as ban looms
https://www.marketingdive.com/news/tiktok-ban-increase-spend-influencer-marketing/645803/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-03-23%20Marketing%20Dive%20Newsletter%20%5Bissue:49006%5D&utm_term=Marketing%20Dive
China rejects sale of TikTok
https://www.msn.com/en-us/news/world/china-rejects-sale-of-tiktok/ar-AA18Zo8g
$142.8 Billion In Revenue Lost To Fake Traffic In 2022
https://www.mediapost.com/publications/article/383512/1428-billion-in-revenue-lost-to-fake-traffic-in.html
Promote Upcoming Launches And Reach More People With New Instagram Ads
https://business.instagram.com/blog/reminder-ads-and-ads-in-search-results6 new Reddit Ads Manager features
https://searchengineland.com/6-new-reddit-ads-manager-features-394760
The four-day workweek: What Literal Humans learned after taking part in the world’s largest trial
https://www.marketingbrew.com/stories/2023/03/21/the-four-day-workweek-what-literal-humans-learned-after-taking-part-in-the-world-s-largest-trial
More Than Digital Marketing Podcast
Join podcast hosts Jack Warne, Luke Stone and Becky Brennan as they discuss:
How Out of Home advertising may be benefiting from a cookie-less future, the BBC removing TikTok from corporate devices, privacy concerns, South Park and Beer ice poles.
Thanks to everyone who joined us for our 2023 annual event.
Get in touch with the team at Optix:
- Email: podcast@optixsolutions.co.uk
- Tweet: @optixpodcast / @optixsolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions
- Instagram: https://www.instagram.com/optixsolutions/
- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
- Third-party data remains key even as cookieless world approaches
- The BBC Calls for Staff to Remove TikTok from Corporate Devices
- Bing said to remove waitlist for its GPT-4-powered chat
- LinkedIn Adds AI-Generated Profile Summaries and Job Listings
- South Park Creators Use ChatGPT To Co-Write Episode About AI
- RIP (again): Google Glass will no longer be sold
- Coke asks consumers to generate art with new AI platform
- Coors Light helps calm anxious basketball fans with beer-flavored ice pops
It’s a landmark episode - our first live episode. Join Jack Warne, Becky Brennan and Luke Stone as we do the More Than Digital Marketing Podcast for a live audience at Winslade Park, Exeter. Experience all the highs of our live episode including social media being overrated, Google evolves more of it’s products, more ChatGPT integrations and a live poll!
Get in touch with the team at Optix:
- Email: podcast@optixsolutions.co.uk
- Tweet: @optixpodcast / @optixsolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions
- Instagram: https://www.instagram.com/optixsolutions/
- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week. If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
- Social media is the most overrated skill by businesses, marketers say
https://www.marketingweek.com/social-media-is-the-most-overrated-skill-by-businesses-marketers-say/?cmpid=em~newsletter~breaking_news~n~n&utm_medium=em&utm_source=newsletter&utm_campaign=breaking_news&eid=31140748&sid=MW0001&adg=PNI4kA4bkrj1b44
- Americans want to delete Instagram more than any other app
https://www.cnbc.com/2023/03/08/americans-want-to-delete-instagram-more-than-any-other-app-report.html
- Google Translate should soon offer better suggestions for words with multiple meanings
https://www.engadget.com/google-translate-context-ai-ios-redesign-184840667.html?guce_referrer=aHR0cHM6Ly9uZXdzLmdvb2dsZS5jb20v&guce_referrer_sig=AQAAAJ3zbEANw3_YKwavYKZABNLDHrXkUyTS7AIpDps9apiDW1ppMJXe78U7lkGZxkNkp0EamTvlCf4W9ehXhnPFxIfZ2IzVdPLMvSK7sELQpAVvjKDcukgIEbBRR8d4UQt6jC8yru30N-W0t9BsQeEFBq8QkDI5zfB-ekVizLgbgPK8&guccounter=2
- Google launches new Google Trends portal
https://searchengineland.com/google-launches-new-google-trends-portal-394026?mkt_tok=NzI3LVpRRS0wNDQAAAGKZMsuWZtl85CRvO_eIsttMaAbcEu3iKfGyy_n6bxS0VniDlM9hoqLhHQdPG_bdXf2Bp-05ZDbyyAIzpQ9Vz1zW8v90rzAwC999ch8rB0Pd_-PSA
- YouTube overlay ads are going away
https://searchengineland.com/youtube-overlay-ads-are-going-away-394049?mkt_tok=NzI3LVpRRS0wNDQAAAGKZMsuWVXGEvFpnnyqTEdfap0E3vJ_NOz3EBeSCnHC_TpGVGNo8gXnDbjWS_N7Vcm6nDz4PRR9AIz2Ro0Mkkp4--wF19pV5FYbDXgrn7OOpWjVTw
- Shopify's Built-In GA4 Integration Review
https://www.slideruleanalytics.com/blog/shopifys-built-in-ga4-integration-review?utm_campaign=shopify-ga4&utm_medium=social&utm_source=facebook&utm_content=google-analytics-4-community
- Microsoft may replace Bing Search answers with Bing Chat responses
https://searchengineland.com/microsoft-may-replace-bing-search-answers-with-bing-chat-responses-394212?mkt_tok=NzI3LVpRRS0wNDQAAAGKflNiVOU7IhW5eDG3r-X0DrbFDlFQLhP4A8qZqU0gZrI47UphltA9qAsrvKzuYas7v3ao_CK-1NUWg7COApGOHzxNeF3OH3zpg3hn_ZhFlTqRHg
- Slack’s new ChatGPT bot will talk to your colleagues for you
https://www.theverge.com/2023/3/7/23628673/chatgpt-slack-salesforce-einstein-ai-business-messaging
This week; Jack Warne, Lucy Taylor, & Matt Fletcher discuss Elon Musk's latest shenanigans at Twitter, what the future might hold for TikTok, the rebranding of a Swiss icon, and the Gender Pay Gap Bot.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Join us for our annual event on March 15th 2023! Use Code PODVIP for a 15% discount! https://www.eventbrite.co.uk/e/digital-trends-seminar-2023-tickets-514769327917?aff=ebdssbdestsearch
Get in touch with the team at Optix:
- Email: podcast@optixsolutions.co.uk
- Tweet: @optixsolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions
- Instagram: https://www.instagram.com/optixsolutions/
- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Links to this week’s topics can be found below:
Elon Musk backpedals after mocking disabled Twitter worker in tweet ‘storm’https://www.theguardian.com/technology/2023/mar/07/elon-musk-twitter-employee-feud-haraldur-thorleifsson
Brands beware, the Gender Pay Gap Bot will call you out on International Women’s Dayhttps://www.thedrum.com/news/2023/03/07/brands-beware-the-gender-pay-gap-bot-will-call-you-out-international-women-s-day
TikTok introduces a “Series” feature enabling creators to sell premium episodeshttps://searchengineland.com/tiktok-introduces-a-series-feature-enabling-creators-to-sell-premium-episodes-393982
White House backs bill that could give it power to ban TikTok nationwide
https://www.theguardian.com/technology/2023/mar/07/white-house-bipartisan-bill-tiktok-ban
The latest threat of TikTok bans have caused marketers to raise an eyebrowhttps://digiday.com/marketing/the-latest-threat-of-tiktok-bans-have-caused-marketers-to-raise-an-eyebrow/
We can’t let the bandwagon derail the metaversehttps://www.thedrum.com/opinion/2023/03/07/we-can-t-let-the-bandwagon-derail-the-metaverse
Testing new designs to improve your workflowshttps://support.google.com/google-ads/answer/13342657?hl=en
Toblerone to make major change to packaging due to strict Swiss ruleshttps://www.independent.co.uk/news/business/toblerone-chocolate-change-logo-made-b2294794.html
This week; Lucy Taylor & Matt Fletcher discuss YouTube’s new multi-language audio feature, LinkedIn’s new ad targeting features, as well as local business “shelfies”. This is one not to be missed!
Join us for our annual event on March 15th 2023! Use Code PODVIP for a 15% discount! https://www.eventbrite.co.uk/e/digital-trends-seminar-2023-tickets-514769327917?aff=ebdssbdestsearch
Get in touch with the team at Optix:
- Email: podcast@optixsolutions.co.uk
- Tweet: @optixsolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions
- Instagram: https://www.instagram.com/optixsolutions/
- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
YouTube Launches Multi-Language Audio Feature
https://techcrunch.com/2023/02/23/youtube-launches-a-multi-language-audio-feature-for-dubbing-videos-previously-tested-by-mr-beast/
Linked Launch New Interest Targeting for Ads
https://www.linkedin.com/business/marketing/blog/linkedin-ads/introducing-interest-targeting
Your New ChatGPT Career Opportunity?
https://searchengineland.com/chatgpt-prompts-seo-393523
Discover Local Business “Shelfies”
https://moz.com/blog/local-business-shelfies
Instagram Reneging on Reels?
https://www.adweek.com/media/views-on-instagram-reels-fall-as-platform-course-corrects-to-images/
TikTok Announce New Partnership with Mercedes Benz
https://www.socialmediatoday.com/news/tiktok-announces-new-integration-with-mercedes-benz-to-display-tiktok-conte/643322/
TikTok Roll Out New Privacy Controls for Teens
https://techcrunch.com/2023/03/01/tiktok-rolls-out-new-screen-time-controls-adds-new-default-settings-for-teens-and-expands-family-pairing/
This week; Luke Stone, Becky Brennan and Lucy Taylor wonder why Meta is copying Twitter with paid verification, Discuss Instagram live shopping and have a very interesting chat around Valentines Day Search terms.
This is not one to be missed!
Pinterest launches its latest edition of ‘Pinterest Academy’ to help advertisers maximize their campaigns’ success on the platform
https://newsroom.pinterest.com/en/post/pinterest-launches-its-latest-edition-of-pinterest-academy-to-help-advertisers-maximize-their
Instagram to Kill Its Live Shopping Feature in March
https://gizmodo.com/instagram-online-shopping-meta-influencers-ads-1850113601
Meta to test monthly subscription service priced at US$11.99
https://www.channelnewsasia.com/business/meta-test-monthly-subscription-service-priced-us1199-3290011
Meta Announces Initial Test of ‘Meta Verified’ Paid Verification Scheme on Facebook and IG
https://www.socialmediatoday.com/news/meta-announces-initial-test-of-meta-verified-paid-verification-scheme-on/643128/
Microsoft clarifies Bing AI waitlist, plans to expand it to other browsers
https://mobilesyrup.com/2023/02/15/microsoft-bing-ai-waitlist-expand-to-other-browsers/
Microsoft to cap daily Bing AI queries to stop the bot delivering daft responses
https://www.theregister.com/2023/02/20/ai_news_roundup/
Microsoft will start limiting length of conversations with AI driven Bing chatbot to 50 turns per day
Google Reveals Key Search Trends Around Valentine’s Day
https://www.socialmediatoday.com/news/google-reveals-key-search-trends-around-valentines-day/642749/
RIP Internet Explorer: Microsoft Kills Off Legacy Browser
https://www.cnet.com/tech/services-and-software/rip-internet-explorer-microsoft-kills-off-legacy-browser/
The Supreme Court battle for Section 230 has begun
https://www.theverge.com/2022/12/1/23487958/supreme-court-gonzalez-google-twitter-taamneh-section-230
Why ‘inserts,’ aka the ads slipped into packages, are having a moment
https://www.marketingbrew.com/stories/2023/02/15/why-inserts-aka-the-ads-slipped-into-packages-are-having-a-moment
Join podcast hosts Jack Warne, Luke Stone and Matt Fletcher as they discuss the latest developments in the ‘AI Arms Race’, Multisearch using Google Lens, Crypto, Leveraging first party data, Twitter’s micro-transactions and the advertising winners of the Super Bowl.
Join us for our annual event on March 15th 2023! Use Code PODVIP for a 15% discount!
https://www.eventbrite.co.uk/e/digital-trends-seminar-2023-tickets-514769327917?aff=ebdssbdestsearch
Get in touch with the team at Optix:
- Email: podcast@optixsolutions.co.uk
- Tweet: @optixpodcast / @optixsolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions
- Instagram: https://www.instagram.com/optixsolutions/
- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Bard is going to destroy online search
https://www.businessinsider.com/ai-chatbots-chatgpt-google-bard-microsoft-bing-break-internet-search-2023-2?utm_source=reddit.com&r=US&IR=T
Google’s AI-powered ‘multisearch,’ which combines text and images in a single query, goes global
https://techcrunch.com/2023/02/08/googles-a-i-powered-multisearch-which-combines-text-and-images-in-a-single-query-goes-global/
Wave of AI-based marketing startups arrives as Microsoft, Google rush AI-based products to market
https://digiday.com/marketing/marketing-startups-try-to-profit-as-tech-giants-battle-over-generative-ai/
How Nestlé is using AI to set creative rules for its 15,000 marketers
https://www.thedrum.com/news/2023/02/15/how-nestl-using-ai-set-creative-rules-its-15000-marketers?utm_campaign=newsletter_daily_europe_am&utm_source=pardot&utm_medium=email
Join podcast hosts Lucy Taylor, Becky Brennan, and Matt Fletcher as they discuss the “AI Arms Race”, a shift in the online advertising environment, what Twitter shutting down free access to its API could mean for developers, and the 2022 organic search visibility winners in the UK.
Join us for our annual event on March 15th 2023! Use Code PODVIP for a 15% discount!
https://www.eventbrite.co.uk/e/digital-trends-seminar-2023-tickets-514769327917?aff=ebdssbdestsearch
Get in touch with the team at Optix:
- Email: podcast@optixsolutions.co.uk
- Tweet: @optixsolutions / @optixpodcast
- LinkedIn: https://www.linkedin.com/company/optixsolutions
- Instagram: https://www.instagram.com/optixsolutions/
- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
ChatGPT: Student builds app to sniff out AI-written essays, called GPTZerohttps://www.bbc.co.uk/news/world-us-canada-64252570
ChatGPT may be the fastest-growing app in history with 100 million users after just over two months.https://www.businessinsider.com/chatgpt-may-be-fastest-growing-app-in-history-ubs-study-2023-2?utm_source=reddit.com&r=US&IR=T
Google invests $300m in artificial intelligence start-up Anthropichttps://www.ft.com/content/583ead66-467c-4bd5-84d0-ed5df7b5bf9c Meet Bard, Google’s Answer to ChatGPT https://www.wired.com/story/meet-bard-googles-answer-to-chatgpt/
Google-Meta duopoly continues to creak in their ‘heightened maturity’ as Amazon, Apple ascendhttps://digiday.com/marketing/google-meta-duopoly-continues-to-creak-in-their-heightened-maturity-as-amazon-apple-ascend/
Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Appshttps://www.socialmediatoday.com/news/Twitter-Shuts-Down-Free-API-Access/641818/ https://techcrunch.com/2023/02/04/elon-musk-says-twitter-will-provide-a-free-write-only-api-to-bots-providing-good-content/
Apple and Google face mounting pressure to remove TikTok from app storeshttps://www.theverge.com/2023/2/2/23581832/tiktok-apple-google-app-store-removal-ban-tiktok-bennet-josh-hawley-china 2022
Google UK SEO Visibility Winnershttps://www.sistrix.com/blog/indexwatch-2022-google-uk-seo-visibility-winners/
Brands are promoting affordability in their marketing amid inflationhttps://www.modernretail.co/marketing/brands-are-promoting-affordability-in-their-marketing-amid-inflation/
Join podcast hosts Jack Warne, Luke Stone and Lucy Taylor as they discuss Google Optimise sunsetting, Chat GPT and employment, AI Music, Spotify Advertising, and good and bad changes to Google Ads.
Join us for our annual event on March 15th 2023! Use Code PODVIP for a 15% discount!
https://www.eventbrite.co.uk/e/digital-trends-seminar-2023-tickets-514769327917?aff=ebdssbdestsearch
Get in touch with the team at Optix:
- Email: podcast@optixsolutions.co.uk
- Tweet: @optixpodcast / @optixsolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions
- Instagram: https://www.instagram.com/optixsolutions/
- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Google Optimize will sunset this year
https://searchengineland.com/google-optimize-will-sunset-this-year-392004
New Google Ads Feature: Account-Level Negative Keywords
https://www.searchenginejournal.com/new-google-ads-feature-account-level-negative-keywords/477926/?fbclid=PAAaYqHkFS8DpxabLzTdQyJ2pCfO9ay9l-6kHaWVhYqOEF4Mq39Fdq2doKDi8
ChatGPT: are AI-generated cover letters the way forward?
https://www.welcometothejungle.com/en/articles/using-chatgpt-to-write-cover-letters
Everybody is cheating: Why this teacher has adopted an open ChatGPT policy
https://www.npr.org/2023/01/26/1151499213/chatgpt-ai-education-cheating-classroom-wharton-school
ChatGPT owner launches 'imperfect' tool to detect AI-generated text
https://www.reuters.com/business/chatgpt-owner-launches-imperfect-tool-detect-ai-generated-text-2023-01-31/
Gen Z says school is not equipping them with the skills they need to survive in a digital world
https://www.fastcompany.com/90839901/dell-study-gen-z-success-in-digital-world
Google’s new AI turns text into music
https://www.theverge.com/2023/1/28/23574573/google-musiclm-text-to-music-ai
Spotify’s Future Isn’t Exclusive Podcasts. It’s Advertising.
https://www.bloomberg.com/news/newsletters/2023-01-29/spotify-shifts-podcast-strategy-after-layoffs
Join podcast hosts Becky Brennan, Luke Stone and Jack Warne as they debate how many episodes they’ve each been on and then dive into some real discussions about the practical uses of AI, potential missteps by big tech companies, especially around AR and VR headsets and M&M’s perfectly timed announcement. This week we also have an extra special Digital Dilemma. Don’t miss it!
Get in touch with the team at Optix:
- Email: podcast@optixsolutions.co.uk
- Tweet: @optixpodcast / @optixsolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions
- Instagram: https://www.instagram.com/optixsolutions/
- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Microsoft invests billions more dollars in OpenAI, extends partnership
https://techcrunch.com/2023/01/23/microsoft-invests-billions-more-dollars-in-openai-extends-partnership/
How tech innovations like AI and AR/VR will change advertising in 2023
https://adage.com/article/tech/how-tech-innovations-ai-and-arvr-will-change-advertising-2023/2463831
That video deal isn’t exclusive, video is coming, and more from OpenAI CEO Sam Altman
https://techcrunch.com/2023/01/17/that-microsoft-deal-isnt-exclusive-video-is-coming-and-more-from-openai-ceo-sam-altman/
Spotify to trim 6% of workforce in latest tech layoffs
https://www.reuters.com/technology/spotify-trim-6-workforce-2023-01-23/?utm_source=reddit.com
Microsoft has laid off entire teams behind Virtual, Mixed Reality, and HoloLens
https://www.windowscentral.com/microsoft/microsoft-has-laid-off-entire-teams-behind-virtual-mixed-reality-and-hololens
Apple ‘Reality Pro’ headset will toggle between AR/VR, serve as Mac display, 2-hour external battery packs, and more
https://9to5mac.com/2023/01/23/apple-reality-pro-headset-features-details/
M&M’s puts spokescandies on “indefinite pause” in wake of uproar over changes to green M&M
https://www.cbsnews.com/news/mms-spokescandies-indefinite-pause-changes-green-mm-criticized-maya-rudolph-spokesperson/
A special thank you to Claire for sharing your Digital Dilemma this week.
Join podcast hosts Jack Warne and Lucy Taylor as they deep dive into the moral grey areas of ChatGPT, talk Twitter updates, and Legislation for Social algorithms?
Get in touch with the team at Optix:
- Email: podcast@optixsolutions.co.uk
- Tweet: @optixpodcast / @optixsolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions
- Instagram: https://www.instagram.com/optixsolutions/
- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
- Try out ChatGPT: https://openai.com/blog/chatgpt/
- Microsoft Azure OpenAI service now generally available, with ChatGPT on the way: https://venturebeat.com/ai/microsoft-azure-openai-se3rvice-now-generally-available-with-chatgpt-on-the-way/
- Microsoft to expand ChatGPT access as OpenAI investment rumors swirl: https://www.reuters.com/technology/microsoft-expand-chatgpt-access-openai-investment-rumors-swirl-2023-01-17/
- OpenAI begins piloting ChatGPT Professional, a premium version of its viral chatbot: https://techcrunch.com/2023/01/11/openai-begins-piloting-chatgpt-professional-a-premium-version-of-its-viral-chatbot/
- CNET Has Been Quietly Publishing AI-Written Articles for Months: https://gizmodo.com/cnet-chatgpt-ai-articles-publish-for-months-1849976921
- Amazon quietly tests even cheaper Prime membership in India: https://techcrunch.com/2023/01/14/amazon-prime-lite-membership-india
- TikTok Officials are Discussing New, Algorithmic Transparency Measures with US Government: https://www.socialmediatoday.com/news/TikTok-Discusses-Algorithmic-Insight-in-Negotiations-with-US/640454/
- Twitter Ad Sales Plunged 46%, While Tiktok, Pinterest Gained Following Musk Takeover: https://adage.com/article/digital-marketing-ad-tech-news/twitter-ad-sales-plunged-46-while-tiktok-pinterest-gained-following-musk-takeover/2462956
- Twitter’s third-party client issue is seemingly a deliberate suspension: https://techcrunch.com/2023/01/16/twitters-third-party-client-issue-is-seemingly-a-deliberate-suspension/
- Twitter Offers Free Ads as It Seeks to Woo Brands Back to Its Platform: https://www.wsj.com/articles/twitter-offers-free-ads-to-brands-that-advertise-on-its-platform-11673654556?mod=djemalertNEWS
This week, Luke Stone, Becky Brennan and Al Banks discuss the weird and wonderful world of Influencer energy drinks, ongoing tech cuts in the industry due to ongoing concerns with the economy and Advanced AI coming for us all.
It's not one to miss!
See below links to this week’s discussed topics.
Instagram is removing the Shop tab, moving Reels from the center spot in design overhaul next month
https://techcrunch.com/2023/01/09/instagram-is-removing-the-shop-tab-moving-reels-from-the-center-spot-in-design-overhaul-next-month/ - Amazon to cut 18,000 jobs as tech layoffs continuehttps://techcrunch.com/2023/01/05/amazon-to-cut-18000-jobs-as-tech-layoffs-continue/Wakey Wines 'banned from TikTok' as Sheffield woman 'spends £1,200' on Prime energy drinks
https://www.examinerlive.co.uk/news/local-news/wakey-wines-banned-tiktok-sheffield-25927582
Smelling, touching take centre stage in metaverse at CES 2023
https://www.ctvnews.ca/sci-tech/smelling-touching-take-centre-stage-in-metaverse-at-ces-2023-1.6222155
Microsoft is looking at OpenAI’s GPT for Word, Outlook, and PowerPoint
https://www.theverge.com/2023/1/9/23546144/microsoft-openai-word-powerpoint-outlook-gpt-integration-rumor
AI legal assistant will help defendant fight a speeding case in court
https://www.newscientist.com/article/2351893-ai-legal-assistant-will-help-defendant-fight-a-speeding-case-in-court/
Microsoft Plans to Integrate ChatGPT into its Bing Search Engine
https://www.socialmediatoday.com/news/Microsoft-Plans-to-Integrate-ChatGPT-into-Bing/639636/
ChatGPT Examples: 5 Ways SEOs and Digital Marketers Can Use ChatGPT
https://www.searchenginejournal.com/chatgpt-examples/474937/
Join podcast hosts Becky Brennan, Lucy Taylor and Jack Warne for the first episode back after the festive break. This week we do a round up of recent social media news, explore content updates and discuss the best approach to an about us page on a website. Also, tune in to find out if Becky watched Hamilton over the break.
Get in touch with the team at Optix:
- Email: podcast@optixsolutions.co.uk
- Tweet: @optixpodcast / @optixsolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions
- Instagram: https://www.instagram.com/optixsolutions/
- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
US House bans TikTok on lawmakers’ official phones
https://techcrunch.com/2022/12/28/house-bans-tiktok-lawmakers-phones/?guccounter=2
Instagram Chief Outlines Key Areas of Focus for the App in 2023
https://www.socialmediatoday.com/news/instagram-chief-outlines-key-areas-of-focus-for-the-app-in-2023/639474/
Google E-E-A-T: How To Demonstrate First-Hand Experience
https://www.searchenginejournal.com/google-e-e-a-t-how-to-demonstrate-first-hand-experience/474446/#close
176 page doc from Google - Search Quality Evaluator Guidelines:
https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf
How to write an effective About Us page (with 13 examples)
https://searchengineland.com/effective-about-us-page-examples-390207
Amazon is reportedly working on a standalone sports app
https://www.engadget.com/amazon-reportedly-creating-standalone-sports-app-173434609.html?guccounter=1
Why 2023 will be the breakout year for attention measurement
https://www.thedrum.com/opinion/2022/12/23/why-2023-will-be-the-breakout-year-attention-measurement
Join podcast hosts Becky Brennan, Luke Stone and Jack Warne for the final episode of 2022. Becky learns about Fortnite, we look at optimising content for SEO and discuss nostalgia. We also tease a special bonus episode coming in Jan 2023!
Get in touch with the team at Optix:
- Email: podcast@optixsolutions.co.uk
- Tweet: @optixpodcast / @optixsolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions
- Instagram: https://www.instagram.com/optixsolutions/
- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Metaverse? More like meh-taverse. Brits don’t care about virtual worlds.
https://techmonitor.ai/technology/emerging-technology/metaverse-uk-meta-virtual-worlds
Have we hit peak nostalgia?
https://www.marketingbrew.com/stories/2022/12/07/have-we-hit-peak-nostalgia
How to optimize underperforming content
https://searchengineland.com/optimize-underperforming-content-389465
Content ideas may be coming to Google Search Console
https://searchengineland.com/content-ideas-may-be-coming-to-google-search-console-390244?mkt_tok=NzI3LVpRRS0wNDQAAAGIpMFIN5Xbq8jMJ0SiWLibaBxImXa6bHjmNphbsMJX6lMX-3e2FSjWlmGLQ_brQ8YVwzVuaNKmhHnkWkqJBBqz6s_lsieqa7qIzW77CnMQkNkFaA
Exclusive: Twitter to introduce new controls for ad placements
https://www.reuters.com/technology/twitter-introduce-new-controls-ad-placements-email-2022-12-09/
Ad spending forecast: cloudy with a chance of recession
https://digiday.com/marketing/ad-spending-forecast-cloudy-with-a-chance-of-recession/
This week, podcast hosts Jack Warne, Becky Brennan and Lucy Taylor are feeling festive for national Save the Children's Christmas jumper day and have gathered in the Podcast studio to chat the Spotify wrapped, tips for becoming a YouTube billionaire, YouTube shorts, Amazon ads and the moral dilemma of buying gifts on Amazon, Google’s continuous scroll and the likelihood of us losing jobs to AI in the future.
There’s still time to donate to our Save the Children Christmas jumper day: https://bit.ly/3EVGbDB
Get in touch with the team at Optix:
- Email: podcast@optixsolutions.co.uk
- Tweet: @optixpodcast / @optixsolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions
- Instagram: https://www.instagram.com/optixsolutions/
- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Why Spotify makes wrapped its annual marketing moment
https://digiday.com/marketing/why-spotify-makes-wrapped-its-annual-marketing-moment/
Will MRBEAST Become YouTube’s first billionaire influencer?
https://www.youtube.com/watch?v=Ot2ZvXbNpm8
How advertisers are approaching YouTube Shorts
https://www.marketingbrew.com/stories/2022/12/01/how-advertisers-are-approaching-youtube-shorts
Amazon makes more money from Ads than all of Prime
https://gizmodo.com/amazon-prime-ads-revenue-beats-video-music-audible-1849826048
The failure of amazon’s Alexa shows microsoft was right to kill cortana.
https://www.windowscentral.com/microsoft/the-failure-of-amazons-alexa-shows-microsoft-was-right-to-kill-cortana
Google brings continuous scroll to desktop search results (US)
https://searchengineland.com/google-brings-continuous-scroll-to-desktop-search-results-390004?mkt_tok=NzI3LVpRRS0wNDQAAAGIhds10Q865oj7azs1oZGijqjTBzLBXI_Yrw-F1gaC-czoIU2Rh3fvgG-R791bsiQ8hOQfqahI8GZp3AC9XVQOm6OhgzgadK5PVBSG8XqmN0iuOQ
This week, podcast OGs Luke Stone and Jack Warne discuss Jack’s return to agency life after WFJ, the latest in Twitter news, CRO recommendations and Macy’s Day Parade NFTs.
Get in touch with the team at Optix:
- Email: podcast@optixsolutions.co.uk
- Tweet: @optixpodcast / @optixsolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions
- Instagram: https://www.instagram.com/optixsolutions/
- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
The latest news from Twitter:
- https://www.mediamatters.org/elon-musk/less-month-elon-musk-has-driven-away-half-twitters-top-100-advertisers
- https://www.forbes.com/sites/qai/2022/11/29/apple-threatens-to-remove-twitter-from-app-storeaccording-to-elon-musk/?sh=1272b7f2d89f
- https://www.businessinsider.com/elon-musk-twitter-make-his-own-phone-apple-app-store-2022-11?utm_campaign=sf-bi-main&utm_medium=social&utm_source=facebook.com&fbclid=IwAR2om5QYhypew8anGhCAPLgRbbinWGqN5yAf0a_lO_Hi4IRbC7YlKRAQmZc&mibextid=Zxz2cZ&utm_source=reddit.com&r=US&IR=T
5 best practices for tracking offline conversions in Google Ads
https://searchengineland.com/google-ads-tracking-offline-conversions-best-practices-389544
Macy’s Thanksgiving Day Parade NFTs
https://www.marketingdive.com/news/macys-metaverse-thanksgiving-day-parade-nft-balloon/637298/
This week, Matt Fletcher, Becky Brennan, and Lucy Taylor discuss the latest goings-on at Twitter, new feature updates from Google, and Joe Lycett taking on David Beckham.
Get in touch with the team at Optix:
- Email: podcast@optixsolutions.co.uk
- Tweet: @optixpodcast / @optixsolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions
- Instagram: https://www.instagram.com/optixsolutions/
- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
The latest news from Twitter:
- https://www.cbc.ca/news/business/twitter-offices-closed-1.6655881
- https://medium.com/stories-from-heart/elon-musk-will-follow-this-statistical-law-to-make-twitter-profitable-4bac765778ec
- https://digiday.com/marketing/where-exactly-are-twitters-lost-ad-dollars-going/
- https://www.socialmediatoday.com/news/Elon-Musk-Reinstates-Trumps-Twitter-Account/637005/
- https://www.socialmediatoday.com/news/Will-Twitter-Crash-Due-to-Staffing-Cuts/637080/
Updates from Amazon:
- https://techcrunch.com/2022/11/16/amazon-begins-layoffs-as-economic-woes-mount/?guccounter=2
Twitch leaning into Live Shopping:
- https://www.marketingdive.com/news/twitch-livestream-holiday-shopping-marketing-pog-picks/637018/
New Google features:
- https://techcrunch.com/2022/11/17/google-new-features-across-maps-search-shopping/
Joe Lycett’s PR gamble:
- https://www.prweek.com/article/1805796/pr-gold-shocking-waste-joe-lycett-money-shredding-stunt-divides
This week, Luke Stone, Becky Brennan and Matt Fletcher dive into the differences between prosumers and influencers, discuss the looming changes to targeted advertising, Uber, YouTube and of course…the Metaverse.
See below links to this week’s discussed topics.
Everything Twitter and Mastodon that was discussed:
https://www.socialmediatoday.com/news/Elon-Musk-Meets-with-Twitter-Advertisers-to-Calm-Concerns/636214/
https://www.businessinsider.com/elon-musk-twitter-takeover-user-growth-rivals-mastodon-tumblr-2022-11?utm_source=reddit.com
https://adage.com/article/digital-marketing-ad-tech-news/why-mastodon-isnt-twitter-alternative-brands/2450026
https://www.bloomberg.com/news/articles/2022-11-07/mastodon-struggles-to-keep-up-with-surge-of-new-users-fleeing-twitter
https://www.wired.com/story/the-man-behind-mastodon-eugen-rochko-built-it-for-this-moment/
iPhone Privacy Issues resulting in class action lawsuit: https://gizmodo.com/apple-iphone-privacy-analytics-class-action-suit-1849774313
Instagram to offer new subscription services: https://later.com/blog/instagram-subscriptions/?link=button&utm_source=Klaviyo&ut[…]1M10EGQDd79CqT6zzP2MD7l6aXbC0SThzgQGsme5ExT1vyOh7C5qrlE_4.YdHW8e
Brewdog making a stand against Qatar but not following through: https://www.marketingweek.com/brewdog-world-cup-anti-sponsor-stunt/?cmpid=em~newsletter[…]gn=weekly_news&eid=29313674&sid=MW0001&adg=PNI4kA4bkrj1b44
Christmas Ads
https://www.youtube.com/watch?v=92pdQJCdKvE&ab_channel=McDonald%27sUK McDonald's
https://www.youtube.com/watch?v=EKtTlEx_Njw&ab_channel=Amazon.co.uk - Amazon
https://www.youtube.com/watch?v=iiPGtMJOwPA&ab_channel=Tesco - Tesco
https://www.youtube.com/watch?v=quRdYbDZdNk&ab_channel=SkyTV - Sky
https://www.youtube.com/watch?v=_Qplq2LNDM0&ab_channel=BootsUK - Boots
https://www.youtube.com/watch?v=I_fD1d9QrcU&ab_channel=MichaelSpiersJewellers - Michael Spiers Ad Part 1
https://www.youtube.com/watch?v=Y0QW_xQNNC8&ab_channel=MichaelSpiersJewellers - Michael Spiers part 2
In Episode 7 Luke Stone and Matt Fletcher review this week’s Christmas Ads including the latest from John Lewis, the decrease in Marketing spends and the death of social media as we know it!
See below links to this week’s discussed topics.
The Age of Social Media is ending
https://www.theatlantic.com/technology/archive/2022/11/twitter-facebook-social-media-decline/672074/
As nearly half of US Marketers cut Advertising budget, how is the rest of the world faring?
https://www.marketingdive.com/news/Marketing-budget-cuts-recession-US-UK/635919/
Google: Links Will Be Less Important As A Ranking Factor In The Future
https://www.seroundtable.com/google-links-less-important-ranking-34357.html?utm_source=[…]le&utm_campaign=ser_newsletter_2022-11-04&utm_medium=email
Microsoft trialling Animated ads within the Search Interface
https://www.seroundtable.com/bing-testing-animated-ads-in-image-search-34355.html?utm_s[…]le&utm_campaign=ser_newsletter_2022-11-04&utm_medium=email
CHRISTMAS ADS
Aldi Xmas Ad: https://www.youtube.com/watch?v=gnELFxI2OfU&ab_channel=AldiUK
Barbour Xmas ad: https://www.youtube.com/watch?v=fodQxNOf8U0&ab_channel=Barbour
Celebrations ad: https://www.youtube.com/watch?v=WtG-5ni6Zjc&ab_channel=CelebrationsUK
Morrisons ad: https://www.youtube.com/watch?v=2Dcrx54AVpE&ab_channel=Morrisons
Lidl ad: https://www.youtube.com/watch?v=S-vkJYBJhRA&ab_channel=ADdictive
Belvedere Ad
https://www.marketingdive.com/news/daniel-craig-paris-belvedere-vodka-ads-Taika-Waititi/636258/
This week, Luke Stone, Matt Fletcher & Becky Brennan deep dive into Elon Musk's Twitter, the new Christmas Ads of 2022 and the big new Candy Crush Advert. It's not one to be missed!
The More than Digital Marketing Podcast is sponsored by Your Digital Future (https://www.yourdigitalfuture.co.uk/) Expert training and recruitment in a multitude of digital marketing disciplines.
See below links to this week’s discussed topics.
Elon Musks Twitter Acquisition Problem
https://www.theverge.com/2022/10/28/23428132/elon-musk-twitter-acquisition-problems-speech-moderation
MEDIABRANDS Suggests all advertisers pause Twitter Advertising
https://www.marketingdive.com/news/Elon-Musk-Twitter-takeover-IPG-mediabrands-advertisers/635576/
Google’s New Data Hub
https://adage.com/article/digital-marketing-ad-tech-news/google-ads-data-hub-creates-data-clean-rooms-audience-targeting-and-measurement/2446691-
Candy Crush Drone Light Show Ad https://www.theverge.com/2022/11/3/23438636/nyc-drone-show-candy-crush-game-ad-
Snapchat Product Ads!
https://www.socialmediatoday.com/news/Snapchat-BigCommerce-social-shopping/635502/-
The Christmas ads are here!
JD Sports: https://www.youtube.com/watch?v=XQ9FcriyC-U&ab_channel=JDOfficial
Asda: https://www.youtube.com/watch?v=KnW1TWqAXYs&ab_channel=Asda
Sainsburys: https://www.youtube.com/watch?v=RsbUYmK-Ohg
Disney: https://www.youtube.com/watch?v=7KczM-LoA3M&ab_channel=DisneyChannelUK
Sports direct: https://www.youtube.com/watch?v=KYujekui_UY&ab_channel=SportsDirect
M&S Food: https://www.youtube.com/watch?v=f2jMCyfnvmA&ab_channel=M%26S
Netflix launch the Ad supported cheaper tier
https://www.marketingdive.com/news/Netflix-advertising-tier-streaming-marketing-CTV/635707/
This week, Luke Stone, Matt Fletcher & Becky Brennan discuss what happens when an influencer works against your brand values, Google’s declining online Ad revenue, TikTok’s new Ad campaigns and lots of Kanye West.
The More than Digital Marketing Podcast is sponsored by Your Digital Future (https://www.yourdigitalfuture.co.uk/) Expert training and recruitment in a multitude of digital marketing disciplines.
See below links to this week’s discussed topics.See below links to this week’s discussed topics.
Google Ad spend declines for fourth consecutive month:
https://www.marketingdive.com/news/ad-spend-declines-fourth-consecutive-month-september-report-finds/634699/
ADIDAS DROPS YE
https://adage.com/article/marketing/adidas-gap-are-caught-ye-kanye-west-brand-trap/2445331
Instagram launches live test of Native post scheduling in app
https://www.socialmediatoday.com/news/Instagram-Launches-Live-Test-of-Post-Scheduling/634546/?utm_source=Sailthru&utm_medium=email&utm_campaign=Newsletter%20Weekly%20Roundup:%20Social%20Media%20Today%2010-22-2022&utm_term=Social%20Media%20Today%20Weekender
TikTok launches Automated Smart Performance Campaigns to Boost Ad Performance
https://www.socialmediatoday.com/news/TikTok-Launches-Automated-Smart-Performance-Campaigns/634429/
Amazon Introduces new self serve Video Ads
https://www.marketingdive.com/news/amazon-unboxed-video-advertising-ad-tech/635043/
This week, Jack Warne, Luke Stone and Matt Fletcher dive into the differences between prosumers and influencers, discuss the looming changes to targeted advertising, Uber, YouTube and of course…the Metaverse.
See below links to this week’s discussed topics.
The cookieless future: a new era for privacy? [ExchangeWire]
https://www.exchangewire.com/blog/2022/07/04/the-cookieless-future-a-new-era-for-privacy/
Google now labels ads as ‘Sponsored’ in mobile search results [The Verge]
https://www.theverge.com/2022/10/14/23404396/google-mobile-search-results-ads-sponsored-site-names-favicons
Google’s 3D video calling booths, Project Starline, will now be tested in the real world [TechCrunch]
https://techcrunch.com/2022/10/13/googles-3d-video-calling-booths-project-starline-will-now-be-tested-in-the-real-world/?utm_medium=TCnewsletter&tpcc=TCdailynewsletter
Uber’s New Ad Formats Use Its First-Party Data To Target Riders [AdAge]
https://adage.com/article/digital-marketing-ad-tech-news/ubers-new-ad-formats-use-its-first-party-data-target-riders/2443521?utm_source=ad-age-digital-wednesday&utm_medium=email&utm_campaign=20221019&utm_content=hero-headline
Google Ads Setting For Broad Match Only For Entire Campaigns Is A Limited Test [SERoundtable]
https://www.seroundtable.com/google-ads-testing-broad-match-only-for-entire-campaigns-setting-34270.html?utm_source=search_engine_roundtable&utm_campaign=ser_newsletter_2022-10-19&utm_medium=email
Introducing handles: A new way to identify your YouTube channel
https://blog.youtube/news-and-events/introducing-handles-a-new-way-to-identify-your-youtube-channel/
YouTube Announces New Ad Options, Including ‘Moment Blast’ and Expanded Audio Placements [Social Media Today]
https://www.socialmediatoday.com/news/YouTube-Announces-Moment-Blast-Ads-Expanded-Audio-Placements/634418/
3 new YouTube streaming, shopping, and audio features [SearchEngineLand]
https://searchengineland.com/3-new-youtube-streaming-shopping-and-audio-features-388783?mkt_tok=NzI3LVpRRS0wNDQAAAGHjnNBFZmaIyd-OPJndXbaYbuJ-V6WMLFVBQsmlmDoOC7xPdIv29YQH5Q69ofcI0MyypaWeVWF9CVVli44rvI9YT0MfNu2vi3McxeBdf6M0aRHzQ
Invisalign’s Roblox activation sees over 2 million users [Marketing Dive]
https://www.marketingdive.com/news/invisalign-roblox-livetopia-2-million-players/633999/
This week, Jack Warne, Luke Stone and Matt Fletcher explain their take on the metaverse, Google Chrome extension update,
FatFace campaign success, and BeReal vs TikTok.
Watch this podcast on YouTube. https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
See below links to this week’s discussed topics.
Tim Cook in new interview: ‘I’m really not sure the average person can tell you what the metaverse is’ [Source: 9to5mac]
https://9to5mac.com/2022/09/30/tim-cook-metaverse-interviews/
What Is the Metaverse, Exactly? [Source: Wired]
https://www.wired.com/story/what-is-the-metaverse/
Chrome’s new ad-blocker-limiting extension platform will launch in 2023 [Source: ARS Technica]
https://www.reddit.com/r/technology/comments/xstotj/time_to_switch_back_to_firefoxchromes_new/?utm_source=share&utm_medium=ios_app&utm_name=iossmf
How FatFace lifted conversions using UGC-based social proof messaging [Source: Internetretailing]
https://internetretailing.net/marketing/how-fatface-lifted-conversions-using-ugc-based-social-proof-messaging/
The Rundown: Meta to put new ads all over Facebook and Instagram, including on user profiles [Source: Digiday]
https://digiday.com/marketing/the-rundown-meta-to-put-new-ads-all-over-facebook-and-instagram-including-on-user-profiles/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202022-10-04%20Social%20Media%20Today%20Newsletter%20%5Bissue:45010%5D&utm_term=Social%20Media%20Today
Let’s get real: What TikTok’s BeReal lookalike means for marketers [Source: marketingdive]
https://www.marketingdive.com/news/TikTok-BeReal-marketers-gen-z/632887/
Optix Solutions are back with a brand new podcast format. Join us for weekly discussions on the latest goings on in the world of Digital Marketing. This week's show is hosted by Jack Warne, Luke Stone and Matt Fletcher.
See below links to this week’s discussed topics.
YouTube Shorts Creators Will Be Able to Earn Share of Ad Revenue in 2023 [Source: Variety]
https://variety.com/2022/digital/news/youtube-shorts-ad-revenue-share-2023-1235378181/
Google now lets you request the removal of search results that contain personal data [Source: Engadget]
https://www.engadget.com/google-results-about-you-app-rolling-out-084913547.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cucmVkZGl0LmNvbS8&guce_referrer_sig=AQAAAKSqAXJXPXBTalf7WQ3zQjrFsE3AmhkR3PxYsZtpkD_LY2bN_73ZGIlIpnBqfi0L8D2K8JFssjZO50bdmTsY0dgPoM5bW_kzKThmxHkq0o43e6g8PFY0Z6ffXH30EY6Fbgbm7gvHVgft7Po4BU4DMe4rPuK9AR5CDbNOFYqwjZrx
Walmart aims to shift Gen Z perceptions with expansive Roblox play [Source: Marketing Dive]
https://www.marketingdive.com/news/Walmart-Roblox-Gen-Z-retail-perceptions-metaverse/632637/
All smart shopping campaigns created in merchant centre are now Performance Max campaigns. [Source: Google]
https://support.google.com/merchants/answer/12280808?hl=en
The New Google Ads Destination Requirements Policy: What You Need to Know [Source: WordStream]
https://www.wordstream.com/blog/ws/2022/09/12/google-ads-destination-requirements-policy
Google Announces 5 Changes Coming To Mobile Search [Source: Search Engine Journal]
https://www.searchenginejournal.com/google-announces-changes-coming-to-mobile-search/466444/?utm_source=daily-newsletter&utm_medium=email&utm_campaign=daily-newsletter&user_id=c840a918a0e7962b7ac017fefe0a408990074e72369d58b08262385b5cde1bc2&mc_cid=b0c7698733&mc_eid=32d815ef40#close
Facebook users sue Meta, accusing the company of tracking on iOS through a loophole [Source: Tech Crunch]
https://techcrunch.com/2022/09/22/meta-lawsuit-ios-privacy/?guccounter=1
Digital Dilema: Czechia and Seychelles [Source: Safari Digital]
https://www.safaridigital.com.au/blog/google-analytics-bot-traffic-from-czechia-and-seychelles/
Optix Solutions are back with a brand new podcast format. Join us for weekly discussions on the latest goings on in the world of Digital Marketing. This week's show is hosted by Jack Warne and Luke Stone.
See below links to this week’s discussed topics.
Starbucks is getting ready to release NFTs [Source: Delish]
https://www.delish.com/food-news/a40837421/starbucks-digital-initiative-nfts/
Digital out-of-home ads now in Display and Video 360 [Source: Google]
https://blog.google/products/marketingplatform/360/digital-out-of-home-ads-now-in-display-video-360/
Google’s New Helpful Content [Source: Optix Solutions]
https://www.optixsolutions.co.uk/blog/googles-new-helpful-content-update
Influencer endorsement makes consumer engagement far more likely [Source: Marketing Tech News]
https://www.marketingtechnews.net/news/2022/aug/30/influencer-endorsement-makes-consumer-engagement-far-more-likely/
Here’s a link to the video version of the podcast on YouTube:
https://www.youtube.com/watch?v=YgVv9GsqLyk
We interview Paul Lawrence, Head of Design at Optix Solutions, about how he became a designer, his career highlights and how he brings the wealth of his experience to his work within Brand, Digital & UI/UX design, creating stunning identities, website designs, social campaigns, and more.
Paul enjoys working collaboratively as part of the vibrant creative team at Optix Solutions, alongside Artistic Director, James Dawkins and Project Manager, Sam Skinner. Paul explains, ‘We create brand design, identities, web and UI/UX, campaign-able concepts and film/video content - collaborating, getting into the zone and having fun along the way.’
Tune in to this podcast to learn more about Paul’s approach to innovation, design, and delivering brilliant content for clients.
In this edition of the Optix Talk podcast, we are speaking with Kalkidan Legesse, Founder and Managing Director at ethical retail rockstars Sancho's about her journey as an online retailer, building ecommerce through customer insights and her new reselling app Shwap.
About our Guest Kalkidan Legesse Kalkidan Legesse MBA, is an entreprenuer, a owner of award winning online retailers, Sanchos, coordinator of the Slow Fashion Show and founder of SHWAP is a circular fashion app that will enable customers and brands to resale items indefinitely.
For more eCommerce Insights visit OptixSolutions.co.uk
Heroes of Recovery Economy with Stephanie Darkes In this edition of the Optix Talk podcast, we are speaking with Stephanie Darkes of Exploring Exeter about how online communities can help businesses to recover post-Covid.
About our Guest Stephanie Darkes Stephanie Darkes is a journalist, blogger for Exploring Exeter and a contributor for Exeter Life and Devon Life magazines. She is also the mastermind behind the UNESCO City of Literature team supported We are All Heroesproject & exhibition.
In this discussion Stephanie shares insights into how small businesses can reach out to online communities as they reopen and the value of connecting with each other during this time.
More Recovery Economy Insights: The interview is part of a collection of Covid Recovery Economy resources and marketing insights from Optix Solutions. Visit our www.optixsolutions.co.co.uk to find out more about:
- Optimised Local SEO Post COVID
- Business Growth Strategies for Business Recovery
- How to Manage Your Digital Marketing Budget to Maximise Growth
optixtalk
On this edition of Optix Talk, we are Data Quality & Machine Learning with Joyann Boyce.
Joyann is the founder of The Social Detail, A Bristol Based Consultancy Specialising in Inclusive Marketing Strategy, has recently completed a Data Fellowship with South West Creative Technology Network, and is currently studying for a Masters in Data Science and AI.
She is exploring the results if you train a machine with intentionally biased data in order to increase data fairness and more balanced results in the field. Today we're going to talk to Joyann about her research what she’s discovered about how data quality affects Machine Learning.
Core Web Vitals are a set of new "page experience factors" which Google cares about. They relate to the experience a user has when first landing on your site - is your site fast and easy to use or is it a pain for users? In this episode we speak to Chris Johnson who has created two tools to help you review a site's CWV performance: Core SERP Vitals and Layout Shift GIF Generator.
Our Senior Digital Strategist Crystal Carter spoke to Chris about his tools and his love of "tinkering".
More About Core Web Vitals
Our videos about CWV: How do Core Web Vitals affect rankings? and How Are Core Web Vitals Measured?
Our blog post: Google’s Core Web Vitals Update: What you Need to Know for 2021
More About Chris Johnson
Twitter, Defaced.Dev, LinkedIn
Whether you're already selling online, or you're thinking about starting, eCommerce has never been a more important tool. Join our conversation on the best tactics and techniques to utilise to make the most of your offering.
Joining us is Ben Rotheray, eCommerce strategy guru and founder of The Value Engine, as well as Becky and Crystal from the Optix team.
Watch the original Webinar on YouTube Here.
From a troubled background to Royal Marines Commando, and now Co-Founder of Find Your Edge Coaching, Ben Williams has global experience leading people to achieve extraordinary things.
Ben’s latest exploits have seen him coaching England Men’s Football Team and writing a book, on something he calls the “Commando Mindset”. In this exclusive episode of Optix TV, he share with us the tools and techniques that anyone can use to help them achieve.
Rob Stevens (Operations Director, Optix Solutions) had the pleasure of interviewing Ben for this edition of and we really hope that you find value from the wise words within.
In honour of Mental Health Awareness Week we're speaking to award winning Mental Health speaker and activist Nicholas Jemetta. Nick is the Co-Chair of Sainsbury's Mental Health & Wellbeing Group.
For the month of May Nick is doing a Fancy Dress at Work Challenge to raise money for NHS Charities Together, Mental Health UK and Alzheimer's Society. You can donate via his Just Giving account.
Subscribe to us on YouTube to see the video of our chat with Nick and future OptixTV episodes.
Alastair and Becky are joined by guests Matt Jess and Pete Fairburn for this weeks special episode of OptixTV, to mark Mental Health Awareness Week. Matt Jess is an ex professional rugby player, notably playing for Exeter Chiefs, and also an ambassador for charity Give a Ruck.
Matt experienced difficulties with his mental health following his retirement from professional rugby and now focuses on promoting exercise as a mental health tool and coaching young people.
Pete Fairburn is the Director of Morphsites, a fellow South West Digital Agency. Pete has experienced being a support giver to someone close to him affected by mental health issues and promotes positive mental health through a variety of initiatives in his business. We discuss our stories, and also give practical advice on the things people can do to keep their own mental health in check, as well as how to help others who may be struggling.
The video this episode is taken from can be found on the Optix Solutions YouTube channel
CIPR Board Director, Mandy Pearse, joins Crystal Carter of Optix Solutions in a conversion on how acquiring new skills can help you adapt to the new business landscape.
In this episode we discuss how savvy marketing professionals are responding and where you should be focusing your time. Mandy Pearse, MBA, FCIPR is a Director of the Board at President Elect at the Charted Institute of Public Relations. An experienced Marketing and Communications professional, she has supported business and organisations across the UK during the course of her career.
Hello and welcome to the second episode of Optix Talk from Optix Solutions. This time Alastair, Crystal and Becky discuss how you can improve your digital skills from home with remote training, including some of our favourite training platforms.
The team also discuss how you can run your own training and which approach may work best for you.
This audio is taken from our most recent webinar. You can see the full video on our YouTube channel.
Hello and welcome to Optix Talk, the new Podcast from the team at Optix Solutions.
In our first episode we’re talking about how you can use a Digital mindset to pivot your business in these trying times.
You’ll hear from our Director Alastair, Senior Digital Strategist Crystal and Head of Learning Becky. This audio is taken from a recent Optix TV Webinar, you can find the video version on our YouTube channel.