China Paradigms: Recent Episodes
Daxue Consulting
China Paradigm is a China Business Podcast, the largest audio library on entrepreneurship in China, where we talk to business people who have successfully built businesses in China and ask them about the challenges they encountered along the way.
The mission of this show is to bring to life a 360-degree understanding of the Chinese business landscape through interviews with 200+ entrepreneurs from diverse industries.
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China Paradigm is powered by daxue consulting. Daxue consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/ Facebook: https://www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true Twitter: https://twitter.com/DaxueConsulting
Since its founding in 2001, Element Fresh has been a beacon of fresh and healthy western food in China’s most bustling cities. The Founder and President, Scott Minoie has been in China for 22 years and has accumulated over 30 years’ experience in the food and beverage industry. He is also co-Founder and COO of Planet O, a location-based mixed virtual reality and social experience hub. Moreover, Scott is the co-chair of AmCham Shanghai's Food, Agriculture, and Beverage committee. Let’s turn to the interview and see what Scott has to share!
00:00 – Scott Minoie’s introduction and background 05:21 – How did Element Fresh Start? From sandwich making in a friend’s bedroom to a premium restaurant chain in China. 07:31 – Element Fresh concept was created accidentally. Cross-industry is a clever way to find your niche. 10:52 – The two big steps that lead Scott Minoie to take Element Fresh seriously 13:27 – Where did the initial investments go to? 14:45 – How did Element Fresh make it through the SARS pandemic in 2003? 17:30 – What was the impact of Covid-19 on Element Fresh? How was it different from the SARS outbreak? 21:53 – How many months did Element Fresh need to be cash-flow positive and break-even? 21:51 – What was Scott Minoie’s vision after raising 250,000 USD and having a clear business plan? 29:04 – When did Element Fresh start to receive Chinese consumers? 31:11 – How does Scott Minoie ensure the safety, quality and consistency of the delivered products? 35:55 – How was the process of setting up the 2nd restaurant? Was it harder than setting up the 1st restaurant? 40:00 – How did Scott Minoie convince Frank Rasche (Coca-Cola’s operation director for mainland China and Coca-Cola’s general manager in Taiwan) to join the team? 46:40 – How did Scott Minoie raise the second round of financing? 48:35 – What was the growth model of Element Fresh? 50:49 – How did Element Fresh innovate to keep up with the different evolutions taking place in China at that time? 56:20 – Element Fresh’s marketing innovation: collaborations and customer loyalty program 1:03:00 – What did the partnership with LiNa (李娜) bring to Element Fresh? 1:04:00 – How does Scott Minoie innovate the menu and come up with new recipes and dishes? 1:10:10 – What is Planet O about?
daxue consulting website: https://daxueconsulting.com/ What do you have in mind for your expansion in China? Contact us now: https://daxueconsulting.com/contact-us-now/
Listen & Subscribe: Soundcloud: https://soundcloud.com/china-paradigms-daxue Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630 Spotify: https://open.spotify.com/show/78qDpsYgQXWrkPpJyZJLtx YouTube: https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber Website: https://chinaparadigm.com/
Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.
What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.
ChinaParadigm #RestaurantChina #FoodAndBeverageChina
We interview Yael Farjun, who is present co-leader at Travel Massive and an experienced entrepreneur, who founded 2 travel companies. Both have now been shut down due to travel restrictions. In this episode, Yael shares her 10 years of experience in the travel industry in China, talking honestly about the ups and downs, challenges and achievements. Growing a travel business in China has a learning curve that is different than growing a travel business in the West. So what are the pitfalls of growing a travel business in China? Where on the Chinese travel market should foreign travel entrepreneurs concentrate their efforts? How has the pandemic affected the travel industry in China vs the rest of the world? Find out the answers to these questions and more in this new China Paradigm podcast.
00:00 Intro 7:11 My Way PCM and ChinaClickGo - companies history 13:54 What is the size of the travel market in China? 18:57 Why has TripAdvisor failed to take over the Chinese travel market? 25:03 Yael Farjun's thoughts on the flash sale approach targeting people living in China 29:54 What would Yael Farjun do differently if she were to be on the board of a travel company trying to get a share of the Chinese travel market? 41:58 What is the standard commission charged by intermediaries functioning in the travel industry? 49:59 2 Travel Industries - China vs the rest of the world 55:46 Who are some of the players in the Chinese travel industry that have disappeared because of the pandemic? 1:04:04 What travel businesses have strived during the pandemic in China? 1:06:50 Outro
Listen & Subscribe: Soundcloud: https://soundcloud.com/china-paradigms-daxue Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630 Spotify: https://open.spotify.com/show/78qDpsYgQXWrkPpJyZJLtx YouTube: https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber Website: https://chinaparadigm.com/
Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.
What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.
ChinaParadigm #TravelIndustry #TripAdvisor
We interview Douglas Corley, who is a Beijing-based healthcare entrepreneur and the Co-Founder and CEO at DHB Global. For ten years DHB Global has acted as a bridge between foreign private healthcare companies trying to get into the Chinese healthcare market and the Chinese healthcare regulatory institutions to facilitate successful transitions from foreign frameworks and regulations to Chinese frameworks and regulations.
00:00 Intro 5:36 DHB Global - a brief company history 9:33 What services does DHB Global provide its customers? 13:22 How does DHB Global facilitate the link between the Chinese public health institutions and foreign private healthcare companies trying to sell their services on the Chinese market? 19:30 Are research universities in China incentivized totally different than foreign universities? 22:19 A precise example of the scope of services DHB Global provides 24:59 What is the level of internalization of operations for DHB Global? 31:43 Deep dive - the Chinese healthcare system 35:01 Is there a private healthcare sector developing for smaller Chinese cities? 38:52 Healthy China 2030 - what are the main directions? 43:55 What means will the Chinese government employ in order to fulfill the Healthy China 2030 objectives? 48:25 How much autonomy do science parks have in provincial China? 50:41 What is China's current vision on nursing homes? 54:59 How good is the Chinese public healthcare system? Is there room for a private sector? 1:03:28 What is DHB Global's experience in dealing with the COVID-19 crisis? 1:10:45 How does DHB Global use cryptography to reinforce transparency on its suppliers and supply chain? 1:16:15 What books have inspired Douglas Corley in his entrepreneurial journey? 1:17:18 What does Douglas Corley read to stay up to date with China? 1:20:01 What books on China have been a game-changing read for Douglas Corley? 1:22:25 What other activity would Douglas Corley pursue should he have extra time? 1:24:15 What advice would present Douglas Corley have for his ten years younger version?
Learn more about DHB Global: https://www.dhb.global/
Listen & Subscribe: Soundcloud: https://soundcloud.com/china-paradigms-daxue Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630 Spotify: https://open.spotify.com/show/78qDpsYgQXWrkPpJyZJLtx YouTube: https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber Website: https://chinaparadigm.com/
Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.
What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.
ChinaParadigm #Healthcare #BusinessPodcastChina
We interview Jean-Philippe Benoist, Founder and CEO at GED. GED helps establish cosmetics brands on eCommerce platforms in China and helps them drive sales in the Chinese market. Their services include both distribution and marketing. So what is GED’s winning formula for brand integration on the Chinese market, which products tend to sell the fastest, and what are the pricing challenges when transitioning a product from the foreign market to the Chinese market? Find out the answers to these questions and more in this new China Paradigm podcast.
00:00 Intro 1:12 Guest introduction 14:29 GED - company size and services 17:59 What does the price point look like when GED buys products from brands they want to be in business with? 21:29 What is GED's business model? 26:58 Does GED tolerate Daigou trade? 28:31 What is typically the initial cost for GED to start distributing a new brand and how high was the very first funding to start the company? 31:31 What would be the characteristics of brands that would have the potential to be big in China, in Jean-Philippe Benoist's point of view? 34:04 What revenue should a brand earn on their original territory before considering selling products in China? 37:08 The Quick Win Formula for successful branding in China 42:34 Using networks of KOLs to find out if the product could be a winner 45:20 How has the beauty market evolved in China from Jean-Philippe Benoist's perspective? 51:30 How does GED handle competition from already established brands when introducing a new brand of make-up in China? 55:46 Which products from the make-up sector have the most momentum in China right now? 58:19 Why is festival promotion a phenomenon in China? 1:03:18 Is live streaming part of the market strategy for GED? 1:07:56 What books have inspired Jean-Philippe Benoist the most in his entrepreneurial journey? 1:12:19 What unexpected success and failure has Jean-Philippe Benoist witnessed in China? 1:16:44 Why does Jean-Philippe Benoist not have a Linkedin page? 1:18:30 Outro
Learn more about GED: https://www.gedchinabeauty.com
Listen & Subscribe: Soundcloud: https://soundcloud.com/china-paradigms-daxue Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630 Spotify: https://open.spotify.com/show/78qDpsYgQXWrkPpJyZJLtx YouTube: https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber Website: https://chinaparadigm.com/
Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.
What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.
ChinaParadigm #BeautyBrands #CosmeticsBrands
In this episode of China Paradigm, we interview Philip Beck. Philip Beck - 贝曦贤 is an Australian-born entrepreneur who’s been living and working in China since 2005. After 32 years across Asia-Pacific (1976-2008) as CEO and/or COO of publicly-listed international 4A’s media agencies and recruitment companies, Philip became a full-time Entrepreneur and Non-Executive Director in 2009. Philip Beck is a highly experienced angel-investor in China and a chairman & co-founder at Moojing Market Intelligence. In this new China Paradigm podcast we find out why Philip beck decided to move from Australia to China, what is his formula for good investments and how to stay away from potentially bad investments as well as why his SaaS Moojing is one of the best on the market in China. Stay tuned.
0:00 Guest introduction 3:12 What made Australian Philip Beck establish his roots in China? 4:39 Why is life in China "7 times faster" than in Australia? 6:49 What is Philip Beck's screening method for good investing? 13:15 In how many companies has Philip Beck invested in since 2009? 14:36 How does Philip Beck protect himself from bad investments? 18:14 Does Philip Beck belong to a pool of investors? 20:45 Why is Philip Beck involved in angel investing rather than real estate investing? 24:39 What is Philip Beck's current rate of return on his investments? 27:14 What is Philip Beck's focus after investing in a company? 29:30 How are the companies that Philip Beck is still invested in performing currently? 36:18 Should investors also be vetted by company founders? 41:36 In what business sectors do foreign entrepreneurs have a bigger chance of succeeding in China? 48:46 What do clients value most about Philip Beck's non-executive involvement in their companies? 52:12 Are entrepreneurs late on making the decision of getting coaching for their businesses? 55:42 Breaking things - the process of growth for companies 57:55 Moojing Market Intelligence - how do they extract data from the marketplace? 1:04:51 Why are APIs less used than scrolling and crawling for data gathering in China? 1:06:25 Can Moojing be used as a tool by investors to make smart investments? 1:08:04 Being a SaaS does Moojing offer another layer of services to its users? 1:12:49 What is Philip Beck's view on the evolution of advertising in China, in the past 10 years? 1:18:23 How does Philip Beck manage his time? 1:21:02 Philip Beck's formula for saying "No" 1:23:12 Are to-do lists still a relevant way to approach business schedule? 1:26:49 Outro
Philip Beck: https://www.linkedin.com/in/philiphbeck/
Listen & Subscribe: Soundcloud: https://soundcloud.com/china-paradigms-daxue Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630 Spotify: https://open.spotify.com/show/78qDpsYgQXWrkPpJyZJLtx YouTube: https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber Website: https://chinaparadigm.com/
Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.
What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.
ChinaParadigm #Investment #ROI
In this episode of China Paradigm, we interview Jie Zhang, a serial entrepreneur with a strong tech background and founder at AdChina.io a software as a service (SaaS) platform that makes advertising in China easier for foreign brands. The differences between advertising in China and the West are staggering when it comes to how the various Chinese social media platforms handle the way they push content to their users. This is where AdChina.io can be used by brands as a tool to test out different marketing strategies and gather valuable information about Chinese consumers’ behavior. But how does AdChina.io actually work and what level of integration does it provide in relation to the different Chinese social media platforms out there? Find out the answers to these questions and more in this new China Paradigm podcast.
1:10 Guest introduction 8:20 INSEAD - the missing link for beginning the entrepreneurial journey 10:18 AdChina.io - company size and funding 16:04 AdChina.io - how does it work, what does it offer clients, and pricing policy 23:47 How does AdChina.io handle censorship? 25:01 Can AdChina be used as an advertisement tool on Linkedin? 26:23 Does AdChina have access to all the big social media platforms in China? 27:50 SaaS - how can AdChina.io be used by it's customers? 31:45 The AdChina.io philosophy 36:13 Gathering the right info - what level of information does each platform offer AdChina.io? 38:54 Which social platform is the best to be targeted by advertisers in China? 40:37 Which Chinese social media platform makes it the easiest to target demographics according to their interests? 43:09 What level of programmable advertising can AdChina.io offer? 46:23 How are Nordic brands perceived in China? 50:29 What advice can Jie Zhang offer brands regarding cross-border eCommerce? 53:03 Which Chinese platform is best to start with for eCommerce? 55:31 What did Jie Zhang learn during his time spent working for Huawei? 1:01:24 Does the mispronunciation of Huawei in different parts of Europe affect brand recognition? 1:03:03 What is Jie Zhang's point of view on the success of Chinese brands overseas? 1:05:33 What does the next wave of Chinese companies that will be successful in the West look like in Jie Zhang's opinion? 1:09:31 Maotai - what is the experience of selling baijiu in the Nordic countries? 1:13:02 What unexpected business success has Jie Zhang witnessed in China? 1:15:20 How does Jie Zhang feel about working overseas as opposed to living and working in China? 1:16:50 What unexpected business failure has Jie Zhang witnessed in China? 1:18:41 Outro
Learn more about AdChina.io: https://adchina.io/
Listen & Subscribe: Soundcloud: https://soundcloud.com/china-paradigms-daxue Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630 Spotify: https://open.spotify.com/show/78qDpsYgQXWrkPpJyZJLtx YouTube: https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber Website: https://chinaparadigm.com/
Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.
What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.
ChinaParadigm #Advertising #Huawei
Matthieu David interviews Pierre Gilson, founder and chef at Stoneground Consulting. When it comes to the bakery & pastry industry there is definitely a paradigm in the context of the Chinese market. While westerners consume baked goods and pastries on a daily basis, Chinese consumers enjoy them on relatively special occasions. Pierre Gilson has been at the forefront of this industry in China, helping Stoneground Consulting’s clients open and adapt their bakeries to China’s market. How long has he been doing this and what type of success he has had over the years? How has the bakery & pastry market changed in China over the last 5 years and why is it that some popular products in the West are not so successful in the Chinese market? Find out the answers to these questions and more in this new China Paradigm podcast.
0:00 Guest introduction and current bakery & pastry market state in China 8:51 How sweet should a product be in order to satisfy the needs of Chinese costumers? 10:30 What other characteristics of a product need to be adapted for the Chinese market? 12:33 What is the process of coming up with a good mix of ingredients? 14:04 What other ingredients besides Sichuan Pepper does Pierre Gilson consider using for his products? 17:29 Does the addition of Chinese ingredients contribute to the marketing strategy? 18:55 What was Pierre Gilson's perception of the Chinese bake & pastry market when he first arrived in China 5 years ago? 21:11 How has the Chinese bakery & pastry market changed over the past 5 years? 23:05 Do Chinese costumers consume baked goods on a daily basis or does that happen more on special occasions in China? 26:32 How do Chinese people approach the consumption of croissants? 29:07 What new interesting pastry and beverage pairings has Pierre Gilson discovered in China? 30:46 Why are baked goods and pastries overpriced in Shanghai? 32:52 What is Pierre Gilson's opinion on the fact that there aren't any major French entrepreneurs in the restaurant industry in China? 36:36 What type of services does Stoneground Consulting offer on the marketing side of a bakery & pastry business? 41:56 What was the experience of opening the biggest Starbucks in the world like for Pierre Gilson? 44:15 What other types of market constraints have impacted the way Pierre Gilson works? 45:41 What are the challenges of operating a Starbucks kitchen? 47:22 Recruitment: how hard was it to find well-trained people? 48:49 What is Shanghai Young Bakers and what does it do? 51:11 What source of inspiration has impacted Pierre Gilson the most in his entrepreneurial journey? 54:08 What does Pierre Gilson do to stay up to date on China? 55:02 Should he had extra time what other business ideas would Pierre Gilson pursue? 56:29 What is the most surprising experience that Pierre Gilson has had so far in China? 57:49 What surprising business success or failure has Pierre Gilson witnessed in China?
Learn more about Stoneground Consulting: https://www.facebook.com/stoneground.consulting/
Listen & Subscribe: Soundcloud: https://soundcloud.com/china-paradigms-daxue Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630 Spotify: https://open.spotify.com/show/78qDpsYgQXWrkPpJyZJLtx YouTube: https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber Website: https://chinaparadigm.com/
Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.
What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.
ChinaParadigm #Bakery #PastryMarket
Matthieu David interviews Kai Hong, Chairman and Partner at JINGdigital. Customer Relationship Management is part of the day-to-day life of any company that needs to understand its customers better and in turn offer better services or products. JINGdigital is using its digital marketing automation platform and has been successfully serving 100+ global Fortune 1000 companies in China. This SaaS company offers its clients CRM software solutions that, in their own words, “do not reduce costs but increase revenue”. This is one of the many reasons why they are able to target high revenue companies and are able to stay highly competitive in the tech market. But what specific features do their services have and how hard is it to tailor a software according to specific guidelines proposed by the client? Find out the answers to these questions and more in this new China Paradigm podcast.
0:00 Guest introduction 5:57 Current company size and revenue 7:08 How did JINGdigital acquire luxury brand customers? 13:28 Why is JINGdigital the top choice for clients when it comes to CRM implementation? 21:12 The JINGdigital teams - how are they categorized? 23:15 What is the JINGdigital pricing policy? 27:16 Why is JINGdigital targeting companies with 50 million USD revenue? 30:41 Initial funding - how much money did Kai Hong had to raise to start JINGdigital? 33:55 Marketing automation vs Social CRM 37:27 What features do companies like about JINGdigital's software and which features do they often end up ignoring? 45:05 How does JINGdigital's software interact with other digital assets outside of WeChat? 48:32 Is the phone number still the key to identifying the lead client? 50:26 Are there regulations similar to the GDPR for personal data collection and storage in China? 55:08 How does JINGdigital manage client expectations when it comes to CRM software customization? 57:06 How does JINGdigital define their competition? 58:15 How does Kai Hong see the future of JINGdigital? 59:13 Outro
Learn more about JINGdigital: https://www.jingdigital.com/en/
Building a SaaS in the Wechat, Weibo & Douyin ecosystems: https://www.youtube.com/watch?v=_WxmtJsXqgQ
Listen & Subscribe: Soundcloud: https://soundcloud.com/china-paradigms-daxue Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630 Spotify: https://open.spotify.com/show/78qDpsYgQXWrkPpJyZJLtx YouTube: https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber Website: https://chinaparadigm.com/
Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.
What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.
ChinaParadigm #MarketingAutomation #SCRM
Matthieu David interviews Rodney Evans, Founder & CEO of Central Studios Shanghai. The photo and video production industry has definitely shifted to a more streamlined approach due to the emergence of social media in the last decade. Central Studios Shanghai, a photo studio based in China, has been able to endure and evolve since its beginnings in 2005. How were they able to retain their coveted location? What services do they offer their clients and how are they managing all the aspects of their business? Find out the answers to these questions and more in this new China Paradigm interview.
0:00 Guest introduction 3:12 Brief company history 6:09 What makes Central Studios Shanghai an international company? 10:06 How hard was it to keep the current location for Central Studios Shanghai? 13:15 What are the specific services that Central Studios Shanghai offers its clients? 14:51 Has the internet changed the request clients have for Central Studios Shanghai's services? 19:40 How has COVID-19 impacted the media production industry? 22:04 Current company size 27:19 What is Rodney Evans's view on artist management? 31:01 Are Chinese photographers starting to reach the level of fame that western photographers reached? 35:09 Current market structure for the media production industry? 37:36 What are the main trends that are influenced by the change of technology? 41:35 What books have inspired Rodney Evans the most in his entrepreneurial journey? 48:10 How does Rodney Evans stay informed and up to date with China? 49:29 What does Rodney Evans recommend for foreigners as a source of information about China? 51:43 How is the relationship between China and Australia? 53:37 What productivity tools does Rodney Evans use? 55:27 What would Rodney Evans pursue should he have extra time? 56:10 What has been most surprising to Rodney Evans about China? 58:38 What unexpected success or failure has Rodney Evans witnessed in China? 1:03:41 Outro
Learn more about Central Studios Shanghai: https://centralstudios.cn/
Listen & Subscribe: Soundcloud: https://soundcloud.com/china-paradigms-daxue Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630 Spotify: https://open.spotify.com/show/78qDpsYgQXWrkPpJyZJLtx YouTube: https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber Website: https://chinaparadigm.com/
Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.
What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.
ChinaParadigm #VideoProduction #PostProduction
Matthieu David interviews Founder at Maik’s Gourmet & passionate chef and F&B consultant. The Food and Beverage industry is a very competitive one in China and that’s why having a strong backend and a quality frontend are the factors that will make an F&B business succeed. Maik’s Gourmet provides F&B businesses with DIY foreign food deliverables that are fresh, health risk certified and in demand. But how hard is it to be able to deliver fresh food on a daily basis? How does Maik manage different inventory demands and how has the coronavirus impacted the way consumers approach buying food from F&B businesses now? Find out the answers to these questions and more in this new China Paradigm interview.
0:00 Guest introduction 1:49 What is Maik Juengst's perspective on how the coronavirus outbreak impacted businesses? 4:52 Are restaurants less affected by the outbreak than hotels? 8:39 Maik’s Gourmet - a company introduction 15:49 What does Maik’s Gourmet bring to the table in their partnership with Haidilao? 17:26 How much territory can Maik’s Gourmet cover in China? 19:37 What type of clients would benefit from Maik Juengst's F&B consultancy services? 23:19 How does Maik's Gourmet tackle the issue of inventory for their clients? 26:41 How hard is it to ensure the quality and safety of the delivered products? 30:58 How has the coronavirus outbreak changed the way consumers judge how they buy their food? 33:10 Was the WeChat platform created during the outbreak for B2B clients or for the end client also? 35:12 Why does focusing on B2C is not a priority right now? 37:45 How is foreign food perceived on the Chinese market? 39:43 Why isn't there a foreign food chain in China? 41:46 What unexpected success or failure has Maik Juengst witnessed in China? 44:47 Why has Maik Juengst decide to locate his business in Shenzen? 49:18 Outro
Learn more about Maik’s Gourmet: http://maiksgourmet.com/
Opening 8 Shanghai restaurants & a club in 4 years based on data and tactful branding: https://www.youtube.com/watch?v=U5DxGiDlBAc
Listen & Subscribe: Soundcloud: https://soundcloud.com/china-paradigms-daxue Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630 Spotify: https://open.spotify.com/show/78qDpsYgQXWrkPpJyZJLtx YouTube: https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber Website: https://chinaparadigm.com/
Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.
What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.
ChinaParadigm #B2BChina #CateringIndustry
Matthieu David interviews Vincent Djen, Director of Cheng Kung Garments and CEO of REMAKEHUB. The textile industry has consistently been a labor-intensive industry. In this episode, we explore what the future hold for the garment industry and how a circular economy fits into that. Are Chinese consumers already requesting fashion products made from recycled materials? Can textile factories be digitalized yet or is there still a long way to go before that happens? Find out the answers to these questions and more in this new China Paradigm interview.
0:00 Guest introduction 5:59 How did the current outbreak affect the garment industry? 7:51 Is the winter collection delayed as a result of the coronavirus outbreak? 8:17 The story behind Cheng Kung Garments 10:31 How and why did Vincent Djen decide to take over the family business? 13:28 Cheng Kung Garments - the current size of business 14:27 What are the highs and lows of a season in the garment industry? 17:05 How much of Cheng Kung Garments' production is in-house and how much is outsourced? 20:53 Is China still the best place for the textile industry? 24:31 Why is the textile industry still so labor intensive? 26:39 What are the costs of using robotics for manufacturing instead of people? 28:56 What are the initial costs for entrepreneurs who would want to get into the textile industry? 33:01 Is there support from the Chinese government to make factories more innovative? 37:03 How is 3D printing helping the textile industry? 41:09 How does Recycling fit into the day to day activities of the Cheng Kung Garments factory? 44:06 Mechanical vs Chemical Recycling - how many times can a product be recycled? 46:42 REMAKEHUB - what and why have specific products been picked for recycling? 48:12 Why was adding traceability for waste products recycled by REMAKEHUB important? 49:42 REMAKEHUB - following the "Cradle to cradle" design concept 50:50 Do big fashion companies already use recycled products? 52:50 Is it easy to tell if a finished product is made from recycled materials or not? 54:03 Is recycling mandatory for companies or is it still an optional feature? 56:18 Are consumers already buying products because they come from recycled materials? 57:51 What are the challenges of creating a brand in the fashion industry? 1:00:26 What is Vincent Djen's greatest business goal? 1:01:28 What books have inspired Vincent Djen in his entrepreneurial journey? 1:02:43 What does Vincent Djen read to stay up to date with China? 1:05:24 What productivity tool does Vincent Djen use to run his business? 1:08:25 What unexpected business success or failure has Vincent Djen witnessed in China?
Learn more about Cheng Kung Garments and REMAKEHUB: https://www.linkedin.com/company/cheng-kung-garments/about/ and http://www.remakehub.co/
Bridging Chinese suppliers, brands and consumers to make sustainability core product feature: https://www.youtube.com/watch?v=FF7Q8pu7eno
Listen & Subscribe: Soundcloud: https://soundcloud.com/china-paradigms-daxue Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630 Spotify: https://open.spotify.com/show/78qDpsYgQXWrkPpJyZJLtx YouTube: https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber Website: https://chinaparadigm.com/
Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.
What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.
Matthieu David interviews Nathan Siy Founder and CEO at Evoke Motorcycles. The company aims to be a market leader in the transition from gas to electric propulsion motorcycles. There is no doubt that going electric is the future and Evoke’s electric motorcycles seem to be the right type of products for this emerging market in China. Making a strong partnership in terms of manufacturing, how Evoke Motorcycles approach product development, and how do they compare with what Tesla is currently doing in the automotive business – all these topics and more are discussed in this new China Paradigm interview.
0:00 Guest introduction 3:00 Evoke Motorcycles – current position on the Chinese market 5:56 What is the pricing policy of Evoke Motorcycles? 8:06 What was the initial investment for Evoke Motorcycles? 10:58 Guanxi - how important is it to build trust before establishing a business relationship in China? 12:52 Working with Foxconn - how was Evoke Motorcycles able to make that happen? 17:38 At what stage was Evoke Motorcycles before partnering with Foxconn? 19:36 How did Foxconn impact Evoke Motorcycles' business strategy? 20:57 Riding the Industry 4.0 wave - how Foxconn is able to pivot so fast 25:25 Building the product - how does that process look like? 29:21 How did Nathan Siy decide to build electric motorcycles? 33:03 Software - does Evoke Motorcycles have a software development team? 34:06 Who are Evoke Motorcycles' clients? 40:19 How hard was it for Evoke Motorcycles to obtain proper certification to be able to sell their products on the Chinese market? 44:51 Is Evoke Motorcycles' development process a client-focused or a product-focused one? 47:15 How does Nathan Siy see sustainability evolving in China? 50:59 What is the core feature of an Evoke motorcycle that would be aligned with the concept of sustainability? 52:37 Why is Tesla not building electric motorcycles? 54:28 What books have inspired Nathan Siy in his entrepreneurial journey? 57:21 What productivity tools does Nathan Siy use to manage his company? 58:51 Should he have extra time what other business would Nathan Siy like to pursue? 1:01:22 What unexpected success and failure has Nathan Siy witnessed in China?
Learn more about Evoke Motorcycles: https://www.evokemotorcycles.com/
Building a hardware company on one of China’s niche segments: https://www.youtube.com/watch?v=t6ePhKtWoT0
Listen & Subscribe: Soundcloud: https://soundcloud.com/china-paradigms-daxue Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630 Spotify: https://open.spotify.com/show/78qDpsYgQXWrkPpJyZJLtx YouTube: https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber Website: https://chinaparadigm.com/
Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.
What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.
Matthieu David interviews Hong Zheng Founder of Adventi Communication and GREENEXT. Founded in 2004 Adventi Communication was engaged in communications for luxury fashion brands, helping international labels develop marketing strategies in China. Throughout the company’s years of activity, the theme of sustainable fashion has become a center of focus and that’s why the GREEBEXT project was created - to help fashion brands with their sustainability agenda in China. But how health-conscious are the Chinese consumers and how big is their need for natural products? Is sustainable fashion in demand on the Chinese market? Find out the answer to these questions and more in this new China Paradigm podcast.
0:00 Guest introduction 2:13 Adventi Communication - a company introduction 7:27 How did the need for a service like Adventi come about? 13:52 Is having a Ph.D. in PR advantage for starting a PR agency? 18:26 The SARS outbreak vs the coronavirus outbreak - how have these epidemics impacted the PR business sector? 27:27 Why are Chinese companies not pushing for sustainability? 33:48 Is the market the deciding factor for sustainability? – the reason GREENEXT was launched 38:48 Are there any companies in China that are making a name for themselves in terms of sustainability? 41:37 What other industries will be impacted by the need for sustainability? 45:40 What social values do brands communicate in China compared to the West and what needs to change? 48:42 Do Chinese consumers buy natural products for their own health benefits or for society's health benefits? 49:43 What books have inspired Hong Zheng in her entrepreneurial journey? 51:17 What does Hong Zheng read to stay up to date with China? 53:23 What means of communication should people employ in order to get a good understanding of China? 56:48 What unexpected business failure and success has Hong Zheng witnessed in China? 1:02:00 Outro
Learn more about Adventi Communication: http://www.adventigroup.com/
Listen & Subscribe: Soundcloud: https://soundcloud.com/china-paradigms-daxue Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630 Spotify: https://open.spotify.com/show/78qDpsYgQXWrkPpJyZJLtx YouTube: https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber Website: https://chinaparadigm.com/
Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.
What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.
ChinaParadigm #Fashion #sustainability
Matthieu David interviews Michael Chiao, a Founding Partner at MEGI and Axel Standard. Finance and accounting management are important for companies as they weigh heavily in decision-making. That’s why MEGI, cloud-based accounting software has seen a great subscriber count since it’s creation. But is there a local market for such software? Are Chinese companies getting this type of management done internally or are they moving towards streamlining it? Find out the answers to these questions and more in this new China Paradigm interview.
0:00 Guest introduction 2:55 MEGI – brief company history 4:33 The coronavirus outbreak - growing the company in uncertain times 7:10 MEGI - current client base 8:03 Small numbers or niche numbers - what is MEGI's focus demographic? 9:35 Foreign companies vs Local companies in China - the culture difference in finance management 13:42 Do Chinese companies do analog SaaS services internally? 17:23 Are Chinese small and medium companies changing the way they manage their business internally? 23:25 Current company yearly revenue 26:24 What was the initial subscriber goal for MEGI? 29:38 What specific key features do clients value for MEGI? 33:04 How hard is the process of bank reconciliation through MEGI? 35:23 China's baking system accessibility - how hard is it to integrate with MEGI software? 37:48 How is MEGI able to handle finance reconciliation in the present? 41:16 Why did MEGI decide to focus on the financial statements? 46:12 Big Data Collection - has MEGI achieved critical mass yet? 51:42 What type of loans can small and medium companies expect to get from other companies or banks in China? 56:38 What is the process of deciding and then implementing a new feature for MEGI? 1:00:30 Listening to your client - a key requirement in software feature development? 1:01:49 What is Axel Standard and what do they do? 1:06:26 How has computer science evolved since 1998? 1:08:51 How has China benefited over the years by opening up to the world?
Learn more about MEGI: www.megichina.com
Building a SaaS in the Wechat, Weibo & Douyin ecosystems: https://www.youtube.com/watch?v=_WxmtJsXqgQ
Listen & Subscribe: Soundcloud: https://soundcloud.com/china-paradigms-daxue Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630 Spotify: https://open.spotify.com/show/78qDpsYgQXWrkPpJyZJLtx YouTube: https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber Website: https://chinaparadigm.com/
Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.
What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.
ChinaParadigm #SaaS #accounting
Matthieu David interviews Gennadii Bochkar and Chen Feng (Fiona) partners and Co-founders at BIBIMI Group with 10 venues in Shanghai. Situated between the fast-casual and casual dining experiences, the BIBIMI group manages 10 venues successfully and planning to open new spots and even night clubs. But how do they manage such a managerial workload, what principles do they rely upon when building a new venue and how important is social media for their business? Find out the answers to these questions and more on this new China Paradigm interview.
0:00 Guest introduction 4:48 Current size of BIBIMI group and revenue 7:19 Brief group history 15:06 What was the vision of scaling from Bites&Brew to the BIBIMI group? 16:54 Fast casual and casual dining - why is the BIBIMI group in between? 20:31 The Beginning - was money raised to start or to grow the business? 22:02 What were the investments required to scale the business? 27:54 The principles involved in building a new concept for a restaurant 31:46 Leveraging social media for building new restaurant concepts 38:17 How does BIBIMI group's competition look like? 41:02 Did the coronavirus outbreak affect the BIBIMI group's business in a positive way? 43:47 What economy of scale strategies can BIBIMI group employ in the future? 46:18 It's all about having a great backend strategy 47:52 What software does the BIBIMI group rely upon in their day to day business? 50:48 What are Fiona's responsibilities within the group? 53:43 Is the interior design service internalized or externalized? 57:37 Paying back investors - a BIBIMI group timeline 1:01:00 How does Fiona handle Gennadii not being involved in the business full time? 1:03:10 What books have inspired Fiona in her entrepreneurial journey? 1:06:12 What books have inspired Gennadii in his entrepreneurial journey? 1:11:11 Outro
Creating 5 iconic restaurants in 3 different Asian cities: https://www.youtube.com/watch?v=owlrUttlkf0
Meet the founder of the iconic 17 year old restaurant in Shanghai’s ex French concession: https://www.youtube.com/watch?v=kjL6OHsNpQo
Listen & Subscribe: Soundcloud: https://soundcloud.com/china-paradigms-daxue Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630 Spotify: https://open.spotify.com/show/78qDpsYgQXWrkPpJyZJLtx YouTube: https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber Website: https://chinaparadigm.com/
Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.
What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.
Matthieu David interviews Carole Gabay, Analytics Manager & Market analytics consultant. Insightful market analysis is really important in order to accurately determine consumer behavior and make solid market strategies. Carole Gabay has been doing market analysis for 25 years and her skills in this field have been honed and perfected based on a strong professional experience. Her latest project is called covidminute.com What exactly does this project shed light on and how did it come to be? How is the approach to market analysis different for China compared to the rest of the world? Find out the answers to these questions and more in this new China Paradigm interview.
0:00 Guest introduction 2:21 What projects is Carole Gabay working on currently and how does she describe the term "market analytics capabilities"? 7:23 What insightful tool does Carole Gabay use for market analysis? 10:51 How is market analysis different for China compared to the rest of the world? 14:04 The China drug market - worth tracking of healthcare insurance agencies come to the market 16:15 How did covidminute.com came to be? 20:14 How did Carole Gabay approach the COVID-19 impact analysis? 23:34 The COVID-19 epidemic - quantitative analysis vs qualitative analysis 29:13 Testing - an important variable to take into account when analyzing the COVID-19 epidemic on a global scale 31:55 How does weather impact the coronavirus spread? 36:05 Lockdown policy - easier to enforce in some countries and harder in others 39:47 COVID-19 spread in Israel - a brief case study 41:33 covidminute.com - choosing the everyday topic 43:18 Learning from mistakes - refining collected data on the coronavirus is crucial for research institutes 44:43 What books gave inspired Carole Gabay in her professional journey? 46:35 What does Carole Gabay read to stay up to date on China? 47:41 What book about China would Carole Gabay recommend? 51:45 What success or failure has Carole Gabay witnessed in China that could have an impact on Chinese society? 55:50 Outro
Learn more about covidminute: www.covidminute.com
How to score a 1.5 million RMB sales day through live-streaming twice: https://www.youtube.com/watch?v=TqJHpSlFpS8
Listen & Subscribe: Soundcloud: https://soundcloud.com/china-paradigms-daxue Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630 Spotify: https://open.spotify.com/show/78qDpsYgQXWrkPpJyZJLtx YouTube: https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber Website: https://chinaparadigm.com/
Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.
What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.
chinaparadigm #china #covid19
Matthieu David interviews Josh Gardner, CEO at Kung Fu Data. The e-commerce sector has never been more relevant and richer in China than the present and Kung Fu Data is a big reason why businesses succeed in this field. Gathering the right data combined with having the right business relationships and taking advantage of present opportunities has made Kung Fu Data a force to be reckoned with in the e-commerce business. Find out why in this new China Paradigm podcast.
0:15 Guest introduction and Kung Fu Data’s history 6:48 Current company size and workflow – pre and post COVID-19 17:13 The quality of the shopping experience - is it changing? 19:55 Calculation of conversion rates during a live stream – the new way of shopping 25:23 What other changes might occur as a result of the coronavirus outbreak? 28:50 Owning the marketing strategy - shopping platforms are integrating with social media platforms in China 31:51 Learning about e-commerce - how did Kung Fu Data come to be? 39:41 Rigging the Game - building strong professional relationships makes long term sense 47:46 How does Kung Fu Data gain it's clients' trust? 53:39 Valuable Intel - sacrificing a year to learn the market 58:57 Kung Fu Data strategies for optimizing e-commerce marketing 1:06:49 The smallest details matter - a Kung Fu Data approach to e-commerce today 1:13:48 What books about China has inspired Josh Gardner the most in his entrepreneurial journey? 1:23:47 What surprising success or failure has Josh Gardner witnessed in terms of business in China?
Learn more about Kung Fu Data: https://kungfudata.com/
Leveraging data to surf China’s e-commerce wave: https://www.youtube.com/watch?v=MvD1DYZgES4
Listen & Subscribe: Soundcloud: https://soundcloud.com/china-paradigms-daxue Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630 Spotify: https://open.spotify.com/show/78qDpsYgQXWrkPpJyZJLtx YouTube: https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber Website: https://chinaparadigm.com/
Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.
What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.
Matthieu David interviews Alex Duncan, Co-founder and Product Lead, and Alex Li, VP at KAWO Head of Brand and Agency Partnerships. If you are a big brand trying to establish yourself on the Chinese market you’re going to need a strong social media presence. Thus, we decided to arrange this interview to get the answers directly from experts and explore social media management platform, since KAWO offers support for foreign brands across all the major Chinese social media platforms. How hard was it to build this business? What were the challenges the team face when deciding their pricing model and what did they learn about how to handle the ever-changing algorithms of the Chinese social media platforms? Find out the answers to these questions and many more by listening to this interview.
0:15 Guest introduction and KAWO’s history 6:11 KAWO is always implementing new features based on user feedback 8:50 Present company size and user base 13:26 How did the coronavirus outbreak impacted KAWO's functioning 15:24 The early days - how did KAWO come to be? 19:24 How hard is pricing the service in the SaaS industry? 23:25 More about pricing - how adaptable does the pricing model need to be a for KAWO? 28:02 How does KAWO handle pricing for multiple account users? 32:26 Planning and Reporting - very important features for KAWO users 37:32 Does planning mean just pushing messages or is there more to it on KAWO? 39:06 How difficult is it to build a software service based on APIs of existing Chinese social media platforms? 43:15 How is KAWO's API leveraged by their clients? 45:15 Beside timing what makes a post great by KAWO's standards? 49:13 WeChat subscription accounts are the safe bet for tailored content 52:04 How hard is it to be viral on Wechat? 53:52 Post frequency on Weibo - avoiding diminishing returns 55:13 Catering content to your niche is the key to success on Wechat 55:58 What books have most inspired Alex in his entrepreneurial journey? 58:54 What do you read to stay up to date on China? 1:01:22 What unexpected failure and success have Alex witnessed in China? 1:05:41 Outro
Learn more about KAWO: https://kawo.com/en/
Going from digital agency to SaaS business in China with Daphne Tuijn: https://www.youtube.com/watch?v=Y61fV3Eo3T0
Listen & Subscribe: Soundcloud: https://soundcloud.com/china-paradigms-daxue Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630 Spotify: https://open.spotify.com/show/78qDpsYgQXWrkPpJyZJLtx YouTube: https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber Website: https://chinaparadigm.com/
Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.
What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.
Matthieu David interviews Steve Mushero, CTO of China MSP YunChang. The cloud internet service is fairly new to China and Steve Mushero’s company has been one of the pioneers on the Chinese market. In 2015 he managed to raise 9 million USD to fund his business, but how embracing is the Chinese market for this type of service? How easy is it to reach Chinese IT investors and what are the main differences between the internet cloud service market in China vs the West? Find out the answers to these questions and more in this new China Paradigm podcast.
0:15 Guest introduction 2:54 The niches that an internet cloud service company can take advantage of 6:07 Company size and a brief history of funding 7:29 Being part of the club - how hard was it to function on the Chinese market 9:58 How does YunChang cater to the international businesses that want to operate in China? 11:17 How does YunChang handle the competition? 12:58 Does YunChang provide client-tailored services? 14:14 Has the Coronavirus brought change to the time people spend online? 16:01 Has the market normalized yet? 16:53 What actions did YunChang take to cope with the lockdown period? 18:48 What are the main differences between China and the West regarding the way the IT industry functions? 26:37 Why is the software market so small in China? 33:27 How were the 9 million USD raised in 2015 by Steve Mushero used for? 35:37 The differences between financing an internet cloud service business in China vs the West 38:06 How easy is it to have access to investors in China? 41:37 What books have inspired Steve Mushero in building his business? 43:48 What book, publication or movie about China can Steve Mushero recommend? 47:04 What productivity tools does Steve Mushero like to use in China to run his business? 48:07 Should he have extra time, what other business would Steve Mushero pursue? 51:08 Is AI replacing the human workforce a worry? 54:03 What unexpected business success and failure has Steve Mushero witnessed in China? 56:33 A few details about Steve Mushero's blog
Learn more about YunChang: https://www.yunchangcloud.com/
Going from digital agency to SaaS business in China with Daphne Tuijn: https://www.youtube.com/watch?v=Y61fV3Eo3T0
Listen & Subscribe: Soundcloud: https://soundcloud.com/china-paradigms-daxue Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630 Spotify: https://open.spotify.com/show/78qDpsYgQXWrkPpJyZJLtx YouTube: https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber Website: https://chinaparadigm.com/
Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.
What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.
Matthieu David interviews Johnny Chang Founder at Spa Solutions Training and Management Consultancy Ltd., Shanghai. How big is the spa industry in China and how much more of a quality service does it offer compared to the West? What training does Spa Solutions offer emerging spa businesses and in what way is the spa industry segmented in China? Find out the answers to these and more questions by listening to the interview.
0:15 Guest introduction and Spa Solutions’ history 6:12 Why does 19% of revenue comes from Spa retail sales? 7:16 Personalization and protocol - the two factors for running a successful spa 9:53 Why is the quality of the spa service in Asia better than in the West? 13:06 How is the coronavirus outbreak impacting the spa industry short term and long term? 18:43 The spa market segmentation - a brief analysis 20:50 What equipment could raise the efficiency of spa businesses? 23:58 Other examples of the spa business segmentation 27:36 The hotel spa pricing system 30:06 The spa market in China - big chain spas vs stand-alone spas 32:43 How are the independent spa chains impact the spa Chinese market? 38:30 How does a spa service business structure look like? 40:48 Are there other streams of revenue for spas expect treatment and retail? 43:06 The top spa businesses in terms of capital 44:04 A few key features a spa needs to have to survive in China 49:43 Does it make more sense to view the spa business as a retail business rather than a treatment business? 51:35 About the geographical segmentation of the spa business 56:25 Getting spa sales improved by 70% - a Spa Solutions quick fix 58:49 Spa products retail prices - higher or similar to getting them from another specialized store 1:00;21 About problems that need to be addressed in the spa industry 1:02:07 Is formal training by cosmetic brands required for spas in order for them to sell their cosmetic products? 1:05:28 What training does Spa Solutions offer big brands in terms of integration with spa services? 1:07:14 How does technology help the spa industry? 1:09:31 How does a profile of a typical premium hotel spa or medical spa look like? 1:12:16 Are spas adapting their offers based on the different weather climates existing in different geographical areas in China? 1:15:35 Outro
Starting a healthy lifestyle business in China: https://www.youtube.com/watch?v=OSzBkv8_GHI
Learn more about Spa Solutions Training and Management Consultancy Ltd.: http://www.spatm.net/
Listen & Subscribe: Soundcloud: https://soundcloud.com/china-paradigms-daxue Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630 Spotify: https://open.spotify.com/show/78qDpsYgQXWrkPpJyZJLtx YouTube: https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber Website: https://chinaparadigm.com/
Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.
What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.
Matthieu David interviews Matthieu Rochette-Schneider, Greater China General Manager at centdegrés. Building a brand in China might look like a very different process than the way brands are built in the West. But there are many businesses in China that were very fortunate to have the veteran brand builders from centdegrés on their side. They've been in China for more than a decade and if you ask anybody from centdegrés if they are a French agency or a Chinese agency you will get the inevitable response: "centdegrés is centdegrés". Let's find out why in this new China Paradigm interview.
0:15 Guest introduction 2:11 centdegrés - a company history 3:15 centdegrés - current company size in China 5:48 7 years in China - how many brands trust centdegrés their business? 7:47 An adventurous mind - branding came early to China thanks to centdegrés 9:19 China - a reasonable size of centdegrés 12:00 The centdegrés approach to branding 14:37 Managing the core of the business - Creativity 18:58 The centdegrés work process 24:02 Start and end point - the centdegrés brand building journey 27:22 The tools centdegrés provides their clients with to make them successful 29:58 How does centdegrés manage to stay competitive? 33:16 It's never to early to start pitching ideas 36:19 Leveraging the heritage of China - examples of successful Chinese brands 42:40 Brand domination - is it China's time to shine? 48:15 Case Study - what did centdegrés did for MG Mask? 53:27 Case Study - branding HAPSODE 54:32 Brands and politics don't mix - setting up Chinese-Korean business link 56:35 Case Study - bringing Marvel to Sephora 1:00:00 What books have inspired Matthieu Rochette-Schneider in his career? 1:03:25 What does Matthieu Rochette-Schneider read to stay up to date with China? 1:05:00 What book or movie about China does Matthieu Rochette-Schneider recommend? 1:06:25 Should Matthieu Rochette-Schneider have extra time what other business would he pursue? 1:07:38 What unexpected success and failure has Matthieu Rochette-Schneider witnessed in China? 1:10:00 Outro
Building an event-native agency in China's digital world: https://www.youtube.com/watch?v=Ui4wkQPoi6c
Learn more about centdegrés: https://www.centdegres.com/
Listen & Subscribe: Soundcloud: https://soundcloud.com/china-paradigms-daxue Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630 Spotify: https://open.spotify.com/show/78qDpsYgQXWrkPpJyZJLtx YouTube: https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber Website: https://chinaparadigm.com/
Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes. What is China Paradigms Podcast?
Matthieu David interviews Guillaume Rué de Bernadac, Founder & CEO at Académie de Bernadac. Etiquette is a tool that any person should possess whether they use it in professional interactions or social ones. In China, royal etiquette is a subject of interest and more and more people are enrolling for courses. How does Académie de Bernadac service the need for royal etiquette on the Chinese market? How do they market their service and how are the courses structured? Find out the answers to these questions and many more by listening to the interview.
0:15 Guest introduction 2:30 Académie de Bernadac - a brief company presentation 5:10 What prices and services does Académie de Bernadac offer? 8:03 More details about the size of the company 10:28 Royal Etiquette classes - why clients may enjoy them for different reasons 13:54 Why is Tier 1 of royal etiquette the most popular set of classes? 15:33 Adapting to the Chinese market - how have the lessons changed to accommodate Chinese culture? 19:00 Selling luxury - the brand of a product is all about emotions 20:17 Do clients apply etiquette outside their professional lives? 22:18 Adapting the lessons for luxury brands the function on the Chinese market 27:30 How does technology mesh with the heritage component of luxury brands? 28:57 Using live streaming for open advertisement 31:09 Best practices to get the most out of livestreaming 32:51 The importance of the Zhihu QA platform for Académie de Bernadac? 35:53 Specifics: how does Académie de Bernadac use Zhihu? 42:06 Misperception - how is French culture viewed in China? 44:11 Royal dreams can be motivators for etiquette learning 46:44 What book has inspired Guillaume Rué de Bernadac in his entrepreneurial journey? 47:57 What does Guillaume Rué de Bernadac read to stay up to date about China? 49:04 What can be learned from using WeChat? 50:07 What book about China would Guillaume Rué de Bernadac recommend? 51:38 If he has extra time what other business would Guillaume Rué de Bernadac pursue? 53:27 What success and failure have Guillaume Rué de Bernadac witnessed in China? 57:38 Outro
Learn more about Académie de Bernadac: https://acdebernadac.com/
Creating opportunities through connections (关系): https://www.youtube.com/watch?v=aWEmgoyK9kE
Listen & Subscribe: Soundcloud: https://soundcloud.com/china-paradigms-daxue Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630 Spotify: https://open.spotify.com/show/78qDpsYgQXWrkPpJyZJLtx YouTube: https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber Website: https://chinaparadigm.com/
Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes. What is China Paradigms Podcast?
Matthieu David interviews Lucas Englehardt, founder & CEO at xixilab. Hard work pays off. At least this was the case for Lucas’s first business which was food delivery. Using flyer marketing he’s managed to grow it into a sizable business and then eventually sell it to a German company for a great deal. Now Lucas Englehardt is focusing on the dental care market and has been successful in building xixilab into a profitable business in China, in a country that has a powerful public healthcare system. But what products does xixilab sell and what marketing strategies does it employ to generate revenue? Let’s find out in this new China Paradigm podcast.
0:15 Guest introduction 3:13 Story Time: Why xixilab? 7:21 Customizing and Remixing - how xixilab develop their product 11:03 How to maintain product quality while going through the approval process 13:00 Supply and Demand - how xixilab keeps its prices low 16:19 The state of the market - how privatized is teeth care in China 18:16 How does xixilab market directly to their consumers? 19:25 Teeth whitening and teeth straightening - which one is xixilab's focus product? 22:34 More about xixilab's company size and business 23:29 How did Lucas Englehardt raise money for his business? 25:24 China Accelerator - why would a seasoned entrepreneur benefit from it? 28:10 Social Media Marketing - China vs The West 29:54 About food delivery marketing - Lucas Englehardt's second business 36:04 Making It Work - the vision behind Lucas Englehardt's food delivery business 39:26 The state of the food delivery business in China right now 43:39 Two Different Approaches - Lucas Englehardt's xixilab business vs his former food delivery business 47:39 What book has inspired Lucas Englehardt the most in his entrepreneurial journey? 49:50 What books about China would Lucas Englehardt recommend? 51:30 What productivity tool does Lucas Englehardt like best in China? 55:09 What failure and success has Lucas Englehardt witnessed in China? 57:40 Outro
Learn more about xixilab: http://xixilab.com/
Listen & Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast... YouTube - https://www.youtube.com/channel/UC2y6... Website: http://chinaparadigm.com/
Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.
What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.
Matthieu David interviews Philippe Ricard, Founder of La Creperie in Asia. The restaurant business in Asia and all around the world took a big hit with the coronavirus outbreak. But there are some places that can survive anything. La Creperie is a well-established brand in China, Vietnam, and Hong Kong because of its longevity on the market and its originality when it comes to creating an atmosphere. Find out how La Creperie came to be and why it is succeeding in this China Paradigm interview.
0:15 Guest introduction 2:23 La Creperie - a brief history and current situation 4:32 The La Creperie locations throughout Asia 7:07 The coronavirus outbreak impact - advice on re-opening restaurants 8:57 First actions taken when closing the restaurants 11:31 Will adding a delivery service affect the La Creperie brand? 14:12 The New Normal - how to make a comeback after the outbreak 20:08 La Creperie - how it all started 22:52 Before La Creperie - ideas that did not make the cut 26:24 From 2007 to the present day - an evolution of running a restaurant 29:47 How is La Creperie viewed by the Chinese customers? 33:30 How did Philippe Ricard manage to scale his restaurant? 36:20 Negotiating good rent is an important task 42:30 Building a brand - does it happen naturally or intentionally? 45:06 Originality is in the details - why La Creperie is a trademark 46:39 The hassle of managing a business in 3 countries 48:10 No Copy-Pasting - the reason La Creperie is not a franchise 52:00 What is the criteria on the basis of which Philippe Ricard would consider partnering with someone and opening a new restaurant? 54:32 What books or resources have inspired Philippe Ricard in his entrepreneurial journey? 58:08 What unexpected success or failure did Philippe Ricard witnessed in China? 1:04:13 Outro
Learn more about Philippe Ricard: https://www.linkedin.com/in/philippe-ricard-220a1236/
Meet the founder of the iconic 17 year old restaurant in Shanghai’s ex French concession: https://www.youtube.com/watch?v=kjL6OHsNpQo
Listen & Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast... YouTube - https://www.youtube.com/channel/UC2y6... Website: http://chinaparadigm.com/
Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.
What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.
Matthieu David interviews Yoann DELWARDE, CEO & co-founder at Infinity Growth. If your company is struggling with Sales, do not fire your sales team. It’s probably way more efficient to hire a Sales coach. Infinity Growth can be helpful when it comes to teaching Sales tactics and knowledge to Chinese B2B businesses. But just how good are they? And what principles do they apply when approaching a sales pitch? Let’s find out in this new China Paradigm podcast.
0:15 Guest introduction 1:33 Infinity Growth - what they do to help their clients 5:17 Success is not random - why ChinaAccelerator plays an important part for Infinity Growth 8:20 The Tools of Trade - what are the means which Infinity Growth employ to help clients 11:09 Focus, Fun and Follow-up - how Infinity Growth coach their clients 12:56 How deep does Infinity Growth do research for their clients? 15:19 Are sales an art, a science or a practice? 18:06 What mistakes or difficulties can be encounter in Sales? 20:49 Why is selling with integrity important? 24:55 B2B Sales in China - is digital an avenue to explore? 29:40 Getting in touch successfully - how to write a great e-mail 32:57 What book about Sales would Yoann Delwarde recommend? 35:45 Toastmasters - a passion for public speaking 41:43 What does Yoann Delwarde read to stay up to date with China? 44:22 What productivity tool does Yoann Delwarde like most? 47:11 What unexpected success has Yoann Delwarde witnessed in China? 48:43 What unexpected failure has Yoann Delwarde witnessed in China? 50:30 Outro
Learn more about Infinity Growth https://www.linkedin.com/company/infinity-growth-shanghai-ltd/ Listen & Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast... YouTube - https://www.youtube.com/channel/UC2y6... Website: http://chinaparadigm.com/
Building a B2B sales network all over China: https://www.youtube.com/watch?v=IQINVIEAYsY
Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.
What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.
Matthieu David interviews Renata Thiébaut, Head of Research & Business Intelligence at Web2Asia. The most important foreign online selling brands in China are so successful probably because they had Web2Asia as their ally when they were first starting out on the Chinese market. It takes a lot of strategizing, data accumulation and re-strategizing to be successful on the different Chinese product selling platforms and this will be broken down into details in this new China Paradigm podcast.
0:15 Guest introduction 1:51 Company history and field of work 4:10 Size of business and details on revenue 6:38 Initial vision for Web2Asia 10:57 Case Study: How well was Web2Asia able to sell Jellycat on Alibaba? 16:36 Changing brand strategy was the key to success 24:16 Focusing on the market place - How to drive traffic to your online store 26:14 100% data-driven - re-marketing and re-strategizing 30:12 Strategizing for success - bringing a European brand to China 34:16 The coronavirus outbreak can also have a positive effect on some brands 35:23 Food delivery sales are still going strong after the coronavirus outbreak in China 37:06 The new era of retail - does offline compete with online? 39:12 Managing the different aspects of building a brand requires a great team 41:34 Creating a marketing campaign - stages and involved people 49:31 Double 11 - the shopping festival impact 52:22 China has many platforms that suit many types of products 1:00:06 What book inspired Renata Thiébaut the most in her entrepreneurial journey? 1:02:27 What does Renata Thiébaut read to stay up to date with China? 1:03:45 What would Renata Thiébaut recommend for foreigners to read, watch or follow in order to learn more about China? 1:05:21 What unexpected failure has Renata Thiébaut witnessed in China? 1:08:07 What unexpected success has Renata Thiébaut witnessed in China? 1:11:00 Outro
Learn more about Web2Asia: https://www.web2asia.com/
The related interview: Why using WeChat for B2B sales is a game changer - https://www.youtube.com/watch?v=EMXFBCFCbcI
Listen & Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630 YouTube - https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber Website: http://chinaparadigm.com/
Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.
What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.
Matthieu David interviews Liang Sun, CEO at Generate and Board Member at Benelux Chamber in Shanghai. Selling anything on the Chinese market as a foreigner isn’t an easy endeavor since the language and cultural barriers make it difficult to understand how your product fits on that market. Luckily for European companies, the solution to this problem is Generate. But how does Generate help their clients sell their products on the Chinese market? How hard is it to recruit experienced Sales Associates and how does Generate define a successful business relationship? Let’s find out in this new China Paradigm podcast.
0:15 Guest introduction 1:43 Company size and the services Generate provides 5:39 The key is to be flexible - Generate's a business model 7:17 Sales Navigation - Generate's incentive for new clients 9:18 The 3-month plan to generate success 12:28 Exhibitions - are they efficient? 17:02 Sales Associates - recruiting and dealing with conflict of interests 20:32 How does Generate make money? 25:06 Success is when the clients leave 26:53 Why Generate usually outsources digital marketing with the exception of Wechat marketing 29:54 What skills does a good Sales Associate need to have? 31:43 What made Liang Sun want to start the business? 37:08 Trusting results vs knowing the process 39:36 When can Generate deliver the first results to their clients? 41:10 How has the coronavirus outbreak impacted Generate and their clients? 43:38 Is China back in business? 45:04 Liang Sun's conclusions on Made in China 2025 46:25 How does Generate handle the proposition of a Chinese clientele? 47:34 What books have inspired Liang Sun in his entrepreneurial journey? 49:01 How has built a business affected Liang Sun's personal life? 50:20 What does Liang Sun read to stay up to date with China? 51:58 What book about China would Liang Sun recommend for foreigners to read? 53:00 What productivity tool does Liang Sun like to use for his daily work? 58:21 What unexpected success and unexpected failure has Liang Sun witnessed in China? 1:00:16 Outro
Learn more about Generate: https://www.generatebvba.be/
The related interview: Why using WeChat for B2B sales is a game changer - https://www.youtube.com/watch?v=EMXFBCFCbcI
Listen & Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630 YouTube - https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber Website: http://chinaparadigm.com/
Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.
What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.
Matthieu David interviews Cotton Ding, Owner at Cottons restaurant and bar. The restaurant business is a tough business. That’s especially true in China and more so if we are talking about the last few months when people were under strict restrictions to socialize due to the coronavirus outbreak. How has Cotton Ding managed to stay in the industry for 17 years, what threats did her business face and what type of management does she promote? Let’s find out in this new China Paradigm podcast.
0:15 Guest introduction 2:58 Cottons - a brief history 4:28 Cotton Ding’s professional history 9:13 Size and scope of business 11:08 The cost of doing business – managing rent and business hours 16:20 Cottons team cost structure 19:26 Managing the everyday inventory needs and inspiring people 27:12 How has the coronavirus outbreak affected Cottons and what measures were taken to stay afloat? 31:52 How has the delivery strategy changed due to the outbreak? 34:19 What is it like to work with food delivery platforms? 37:04 How has Cotton Ding handled the common threats to a restaurant staying in business? 40:18 How was Cottons' brand identity built? 44:47 How the restaurant business takes a toll on free time 47:23 What has inspired Cotton Ding in her entrepreneurial journey? 49:50 What does Cotton Ding fight for? 51:03 What does Cotton Ding do to stay up to date with business in China? 54:08 What books about China would Cotton Ding recommend to foreigners? 56:04 How does business after the outbreak look like for Cottons? 57:20 Should Cotton Dings have extra time what other types of business would she pursue? 58:57 What surprising success has Cotton Ding witnessed in China? 1:00:22 What surprising failure has Cotton Ding witnessed in China? 1:02:09 Outro
Learn more about Cotton Ding and Cottons restaurant and bar Linkedin: https://www.linkedin.com/in/cotton-ding-370680109/
Listen & Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630 YouTube - https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber Website: http://chinaparadigm.com/
Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes. What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.
Matthieu David interviews Gordon Dumoulin, founder and CEO at Dumoco Natural Ingredients. When it comes to eating healthy everyone knows that “natural” is the way to go. But where does Gordon’s company fit on the Chinese F&B market? Is there a need for an intermediary between a customer and Chinese farmers, processing companies, etc.? Find out the answer to these questions and more in this new China Paradigm podcast.
0:14 Guest introduction 2:50 The business of natural ingredients – how does it work? 8:35 Doing business in China vs the West - the win-win scenario 12:30 How do natural ingredients fit on the Chinese medicine market? 18:24 How does Dumoco Natural Ingredients collect their product? 20:39 Who are Dumoco Natural Ingredients' clients in the West? 22:33 Transparency and pricing - how does one affect the other? 25:12 Managing the exports - a necessity for both small and large companies 27:40 Instant Bridge Education - another success story in China 31:53 Who are Instant Bridge Education's clients? 36:25 Education adapted for the need to express 39:47 Change is inevitable - why is that a positive thing? 41:58 5iZ - name origin and mission 45:32 What books have inspired Gordon Dumoulin the most? 50:46 What unexpected success and failure has Gordon Dumoulin witnessed in China? 53:45 What does Gordon Dumoulin read to stay up to date with business in China? 56:06 Outro
Learn more about Dumoco Natural Ingredients: http://www.dumoco.net/
Listen & Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630 YouTube - https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber Website: http://chinaparadigm.com/
Related interviews: 1) How to succeed in China's tea market while starting from scratch - https://www.youtube.com/watch?v=o3pBFyMmCLE 2) Starting a healthy lifestyle business in China - https://www.youtube.com/watch?v=OSzBkv8_GHI
Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes. What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.
Matthieu David interviews David Beutin, Sales Manager – HORECA Food Service at Lactalis International. HORECA was and is one of the most impacted business industries by the Coronavirus outbreak. How does a food service company manage to recover from such a crisis in China and how different is the business model of such a company compared to the West? Find out the answers to these questions and many more in this new China Paradigm podcast.
0:10 Guest introduction 02:53 State of the HORECA industry right now 08:48 How has the outbreak affect distribution? 13:29 What advice does David Beutin have for the HORECA companies in the west that are going through the outbreak? 18:38 China is back in business - how should foreign companies react? 21:31 Back in business after the outbreak - what challenges does that pose? 24:01 Hygiene can mare or break a HORECA business 26:29 How does business look like for Lactalis in China compared to the West? 30:47 A China Paradigm for Lactalis - does the business model need to be different? 34:42 Does Lactalis externalize any department? 40:04 How does Lactalis handle deals with its distributors? 46:46 Outsourcing distributors vs direct sales 51:12 What's missing in the Chinese food market? 55:20 Top priorities to consider when trying to sell food in China 01:00:19 What sources does David Beutin use to stay up to date with China? 01:02:27 Outro
Learn more about Lactalis International: Linkedin: https://www.linkedin.com/in/davidbeutin/
Listen & Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630 YouTube - https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber Website: http://chinaparadigm.com/
Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes. What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.
Matthieu David interviews Guillaume Sergent, founder and CEO at Ailion Golf, a company that offers fashion solutions to golf enthusiasts in China. How did Guillaume get his company off the ground and what are Ailion’s marketing and brand strategies? Find out the answers to these questions and others in this new China Paradigm podcast.
0:10 Guest introduction 3:36 Ailion Golf - company history and size of business 11:03 What is Ailion's product development process? 14:32 Collaboration is key to success - how was the first prototype built? 20:52 It takes the right software to build the right product 24:31 First prototype - financial commitment and other requirements 26:56 Ailion's marketing strategy in China? 30:45 Brand building strategy - payoffs vs giveaways 35:24 Brand recognition - what brand ambassador did Ailion acquire? 39:19 How did Ailion partner with Ctrip? 41:01 Being present makes a difference 43:17 Is being a foreigner in China an advantage when it comes to doing business? 45:15 Ailion's online marketing strategy 50:49 What is Ailion's experience using Shopify? 54:12 How is Ailion using Facebook Pixel?
Learn more about Ailion Golf: https://www.linkedin.com/in/guillaumesergent/
Listen & Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630 YouTube - https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber Website: http://chinaparadigm.com/
Related interview: Building relationships with the Chinese government - https://www.youtube.com/watch?v=Zq4D5WsxY2Q
Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.
What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.
Matthieu David interviews Sophie Sun, a founder at TravelRight. If you're a traveler and flying to your destinations is your choice of transportation then you've definitely dealt with flight delays before. For people flying from China the answer to their flight delay related issues seems to be TravelRight, which is not an insurance company but it is a valuable resource to OTAs and travel insurance companies across China. Let's find out why in this China Paradigm podcast!
0:10 Guest introduction 2:38 What does TravelRight do? 4:53 What is TravelRight's business model? 5:59 Who are TravelRight's customers and is the company meeting their needs? 9:56 Why do OTAs like to work with TravelRight? 15:20 TravelRight - a short company history 18:44 The delayed customer market - how big is it? 21:19 How did Sophie Sun come up with the idea for TravelRight? 26:33 The value of an Alibaba education 31:10 The funding behind Travel Right 36:17 The Coronavirus outbreak - how does it affect TravelRight? 37:44 The Pandemic Paradigm - how to manage a business crisis 47:07 Shopie Sun's management style - a western education 54:10 Opinions on being a women entrepreneur in China 1:01:41 Outro
Learn more about TravelRight: https://www.linkedin.com/in/sophie-travelright/
Listen & Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630 YouTube: https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber Website: http://chinaparadigm.com/
The relevant episode: China Paradigm #25: How to connect an overseas store to 900 million Chinese consumers - https://www.youtube.com/watch?v=z1AlRRH4dng
Matthieu David interviews Yuan Yingzi, Executive Director at Europe China Foundation and Strategic Innovation Lab Strategic Analyst at Ubisoft. China’s business ecosystem is attracting interesting resources which fuel Chinese innovation. European start-ups are starting to look to Chinese investors and VCs for partnerships and funding. How does the Europe China Foundation function to help build these business relationships and how do these relationships affect innovation? Find out the answers to these questions and more in this new China Paradigm podcast.
0:10 Guest introduction 00:49 What is Europe China Foundation and what do they focus on? 05:35 How is the strength of innovation different for China compared to Europe? 09:43 Makerspace - a deeper understanding of this Chinese notion 12:31 What other specificities are there for China regarding innovation? 13:42 What is Europe China Foundation's purpose? 16:20 How are China-based VCs different than foreign VCs? 18:00 From production to market - China's blooming ecosystem 21:42 What is the next frontier to be conquered by China's innovation? 25:39 How is China leveraging European connections to accelerate innovation? 29:16 What are the factors that have contributed to the failure of many tech companies in China? 31:10 Is it worth coming into the Chinese market if companies have to reconsider their whole marketing strategy? 35;16 On the topic of "Open Innovation"... 37:50 What book about China has inspired Yuan Yingzi the most? 39:02 What does Yuan Yingzi read to stay up to date on China? 40:55 What book does Yuan Yingzi recommend for reading on the topic of business in China? 42:45 Should Yung Yingzi have extra time what would she be doing on the side? 44:06 What unexpected success has Yung Yingzi witnessed in China? 47:39 What unexpected failure has Yung Yingzi witnessed in China? 49:07 Outro
Learn more about Europe China Foundation https://www.linkedin.com/company/europe-china-foundation/
Listen & Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630 YouTube: https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g Website: http://chinaparadigm.com/
Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.
What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.
Matthieu David interviews Augustin Missoffe, a managing director of Greater China, Korea & ASEAN at HOPSCOTCH Groupe. How is event marketing progressing in China’s digital world? Is e-commerce marketing strictly digital now? And how different is running event-based marketing campaigns in China opposed to the West? Find out the answers to these questions and many more in this new China Paradigm podcast!
0:09 Guest introduction 2:53 HOPSCOTCH - current size and company history 7:20 How does HOPSCOTCH operate? 9:57 HOPSCOTCH - managing an extensive network 12:29 Event-native - case studies 20:13 The process of working with a KOL or a KOC – a milk-powder anecdote 25:03 Product awareness vs personal brand strength 26:56 Reaching out to KOLs - what is that process like? 29:15 What differences are there between working on China-based campaigns vs western campaigns? 35:44 Opinions on New-Retail – why it is a philosophy 42:06 Event-based marketing vs the digital media 44:55 Why are some companies not going the event marketing route? 48:16 Is E-commerce still using event-based marketing for products? 49:49 What books inspired Augustin Missoffe in his journey? 51:35 What does Augustin Missoffe read to stay up to date with China? 56:16 What unexpected success and unexpected failure has Augustin Missoffe witnessed in China? 1:00:00 Outro
Learn more about HOPSCOTCH Groupe: https://www.linkedin.com/company/publ...
Listen & Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast... YouTube - https://www.youtube.com/channel/UC2y6... Website: http://chinaparadigm.com/
Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.
What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.
China Paradigms interviews Hammer Guan founder and CEO of Youbangxin an online platform and a powerful tool for freelancers to showcase their skills. What is the sharing economy and why is Youbangxin functioning in this type of economic sector? How important is transparency for Youbangxin and what makes this platform different from any other platforms on the market? We find out the answers to these questions and many others in this new China Paradigm podcast!
Skip to the highlights:
0:10 Guest introduction 1:14 What is Youbangxin? 2:25 Understanding Hammer Guan's business - company size and other information 4:16 How does it work? - Youbangxin's business model 5:25 The limitations of B2C business model in China 9:21 Life as an entrepreneur – a journey from employee to CEO 12:40 Youbangxin's marketing strategy – not just a platform but a powerful tool for freelancers 15:19 How does Youbangxin attract professionals to use the platform? 16:41 How can freelancers find Youbangxin? 19:00 What makes Youbangxin different than other platforms like it on the market? 22:03 Becoming fully transparent - Youbangxin's transparency policy 24:29 What is Youbangxin's validation process for professional freelancers? 28:50 Combating false reviews - Youbangxin's filter mechanism 33:06 The sharing economy - why is Youbangxin functioning in this sector? 35:22 Has the Chinese government helped Youbangxin to grow by funding the business? 39:20 The difficulties of maneuvering the sharing economy - Hammer Guan's tips 43:39 Feeling the growth - China's shared economy market's potential 48:53 What book does Hammer Guan recommend for reading to stay up to date with business in China? 50:05 Outro
Learn more about Youbangxin: www.youbangxin.com
Listen & Subscribe: YouTube: https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g Website: http://chinaparadigm.com/
Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.
What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.
Matthieu David interviews David Ammerschlaeger, a psychotherapist and executive & corporate coach at Excellence for Professionals and PsiCare blog author. Practicing psychotherapy in China is truly a paradigm. The economical layout, the way healthcare is provided there and may other factors come into play when trying to develop a proper framework for psychoanalysis. How much of an issue of mental healthcare in China and how easy it is to have access to a professional therapist? Let’s find out in this new China Paradigm podcast!
Skip to the highlights: 0:10 Guest introduction and company history 5:15 EforP’s business model 7:43 EforP’s partners – who are they and what do they handle? 10:53 Practicing psychotherapy in China – what is required to be a psychologist compared to the West? 21:54 Are there any studies that can help a psychotherapist develop patterns of approach to therapy in China? 26:06 The China Paradigm of Psychotherapy - how different is practicing psychotherapy in China? 30:32 Can the same framework of psychotherapy be applied in China? 35:24 Meeting a Therapist – how much does it cost in China? 43:40 Mental healthcare is for life – the process of improving one’s self 48:24 Curing a disease or improving mental health? – conquering the stigma of going to therapy 51:50 Finding their way to therapy - how accessible is going to a therapist in China? 57:38 When do people usually come into therapy? 1:02:40 Finding a therapist through social networking in China 1:03:45 Does group therapy work in China? 1:07:05 What does David read to stay up to date with China? 1:08:13 Should David have extra time what other business would he be involved in? 1:12:00 What unexpected failure has David witnessed in China?
Learn more about Excellence for Professionals: http://eforp.com/
Listen & Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast... YouTube - https://www.youtube.com/channel/UC2y6... Website: http://chinaparadigm.com/
Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.
What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.
Matthieu David interviews Eloi Gerard, CEO & Co-Founder at CrowsNest. Virtual Reality has become a phenomenon in the past decade. But is China a proper ecosystem for this type of entertainment? How far has virtual reality come and what are it’s limitations in China vs the West? What is CrowsNest’s experience in the XR market and what are the differences between VR, AR, MR, and AV? Find out the answers to these questions and more in this new China Paradigm podcast!
Skip to the highlights: 0:10 Guest introduction and company history 7:07 Telling a story – is VR capable or is it still in an experimental phase? 9:33 Entertainment or mass market - at what stage is VR right now? 16:13 Pushing VR entertainment in China – the Thomas Cook case study 19:33 CrowsNest's experience working with Logitech 25:27 What do XR and AV mean for the virtual reality space? What is MR? 31:38 The limitations of the VR industry in China 36:19 The tools of the trade - the type of devices that can be used to experience VR? 39:42 Creating the proper ecosystem for VR in China - what are the obstacles CrowsNest faces? 44:31 What does Eloi Gerard read to stay up to date with the VR industry in China? 46:42 Should Eloi Gerard have extra time what new business would he be involved in? 48:53 What unexpected failure and unexpected success has Eloi Gerard witnessed in China? 52:22 Outro
Learn more about CrowsNest: https://www.crowsnest.space/
Listen & Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast... YouTube: https://www.youtube.com/channel/UC2y6... Website: http://chinaparadigm.com/
Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.
What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.
Matthieu David interviews Carlotta Godio, General Manager at FLATMIND Video Productions. How has video marketing grown in China in the past few years? What future trends in video marketing can we expect to see in China? Is censorship an issue when it comes to shooting thematic videos? These questions and more in this new China Paradigm podcast!
Skip to the highlights:
0:10 Guest introduction and company history 7:37 Flatmind’s work process – steps towards creating great media 19:53 Criteria for hiring the services of a video production agency – China vs The West 28:03 Flatmind’s approach to video production in China – “Video is a must for every brand.” 34:44 Bypassing censorship – how hard is it to shoot documentaries in China? 38:58 Getting aerial footage in China – drone piloting regulations 42:04 The future trends of video formats – a comparison to the present 48:04 Testing before publishing – is it a requirement? 49:02 How do you stay up to date with business in China? 50:41 Book suggestions for gaining more knowledge about China 54:37 What has Carlotta Godio witnessed in terms of big success and a big failure related to business in China? 57:14 Outro
Learn more about Flatmind: https://www.flatmind.com/
Listen & Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast... YouTube - https://www.youtube.com/channel/UC2y6... Website: http://chinaparadigm.com/
Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.
What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.
Matthieu David interviews TechNode.com’s editor in chief John Artman. In this China paradigm’s podcast, we get an insight into the Chinese tech scene as we discuss what makes great tech news and what makes TechNode the best resource for staying up to date with the Chinese tech market. How is the tech scene different in China compared to the West? What is TechNode’s business model and how influential are they in promoting new technology in China? Let’s find out!
Skip to the highlights:
0:10 Guest introduction and work history 7:34 Handling the Chinese tech info – TechNode’s editorial line management 9:51 Picking out the best topics – what is newsworthy for TechNode? 12:25 TechNode and TechCrunch – what unites them and what makes them different? 19:21 TechNode’s business model – much more than media 23:52 TechNode’s business philosophy – the customer is the end-user 27:44 Podcasting in China vs podcasting in The West – “Conversations are just fun!” 37:55 Complying with censorship in China 41:46 TechNode’s podcast – who are their listeners? 44:39 Why are so many tech companies failing on the Chinese market? 49:08 What are some of the misconceptions that the West has regarding the Chinese tech scene? 54:19 What resources would John Artman recommend for staying up to date with business in China? 56:25 Outro
Learn more about TechNode: https://technode.com/
Listen & Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast... YouTube - https://www.youtube.com/channel/UC2y6... Website: http://chinaparadigm.com/
Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.
What is China Paradigms Podcast?
China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.
Matthieu David interviews Sandrine Delabrière, Innovation & Strategic marketing consultant, Food expert - certified Chef, instructor & author. Is innovation something that can be taught? In this episode, we learn about teaching innovation through cooking and how Sandrine has managed to build her company by helping other companies think strategically and creatively. Her workshops are full of flavor! Let’s find out what the recipe for success is in this China Paradigm podcast.
Skip to the highlights: 0:10 Guest introduction and company history 7:18 Cooking means innovation – building and improving the recipe 14:15 Strategic and creative thinking - where is learning crystalized? 17:38 Disruptive – an example of creative thinking 20:16 The Retail Safari – an alternative to jumpstart innovation 22:30 Ingredients, textures and aromas – how else can we learn innovation? 24:48 The key success factor for innovation 28:18 Is there a framework to help stimulate innovation? 32:07 The broader view - putting consumers at the core 33:33 Is innovation training more challenging for companies operating in China? 36:15 Fast learners – the Chinese wine industry example 39:05 Learning about business in China – the first six months 45:01 China vs The West – the difference in approach to innovation 47:36 What books have inspired Sandrine in her entrepreneurial journey? How does she stay up to date with business in China? 49:04 Staying up to date with business in China – exploring and targeting 50:03 If she had extra time what would Sandrine do besides innovation coaching? 51:59 What unexpected success has she witnessed in China? 55:04 What unexpected failure has she witnessed in China? 56:47 Outro
Learn more about Sandrine Delabrière: https://www.linkedin.com/in/sandrinedelabriere/
Listen & Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast... YouTube - https://www.youtube.com/channel/UC2y6... Website: http://chinaparadigm.com/
Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.
What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.
Matthieu David interviews Vincent Ghossoub, co-founder & CEO of Falafel Games. Building a company that handles game development and game publishing in China can definitely be a challenge. But how big does this challenge become if your main goal is to develop games for an Arabic market? In this new China Paradigm podcast interview, we learn about Vincent Ghossoub’s journey on his quest to hire Chinese talent for building the best gaming experience in the Middle East.
0:09 Guest introduction and company history
3:37 Falafel Games’ current business model
4:42 Current market size – the lucrative midcore audience
6:18 Midcore vs Hardcore vs Casual
9:42 “China is part of the recipe!” – why Falafel Games was founded in China
11:20 Rise of the Freemium – combating piracy in China and the Middle East
14:02 From freemium back to premium – what has changed?
19:03 Micro-transactions in the freemium model – what do people actually pay for?
28:21 The international mindset - how did Falafel Games start out?
34:22 When it comes to the gaming market “China is a bloodbath”– how cheap is talent really, in China?
37:17 Initial investment – what did it take to get Falafel Games off the ground?
40:21 Developing the first game – investments and payback period targets
44:19 The secret word is “Guanxi” – building a business relationship network and closing the cultural gap
52:16 Live streaming – the cornerstone of Falafel Games’ marketing strategy
1:00:00 US vs China – cracking the interaction between traditional media and interactive gaming
Learn more about Falafel Games: https://www.falafel-games.com/
Listen & Subscribe:
Apple Podcasts: https://podcasts.apple.com/us/podcast...
YouTube - https://www.youtube.com/channel/UC2y6...
Website: http://chinaparadigm.com/
Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.
What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.
Matthieu David interviews Fashionable Futures’ Kate Padget-Koh, a Founder & Consultant, Industry Expert in Fashion, and Kanch Porta Panjabi, a Founder & Entrepreneur. Their company specializes in helping clients build sustainable fashion brands in China. What Fashionable Futures’ definition of sustainability is and what their superpower is when it comes to developing brands will be the topic of discussion for today’s China Paradigm podcast.
Skip to the highlights:
0:10 Guest introduction and company history 1:45 How does Fashionable Futures operate in the present? 4:55 How does Fashionable Futures define sustainability? 8:00 What is leading manufacturers to think about sustainability? 8:56 Converting sustainability into action – how does that work? 11:30 Fashionable Futures’ Superpower – turning complexity into simplicity 13:09 Maneuvering the Trade War – specific cases Fashionable Futures have dealt with 16:44 Ultra-transparency through traceability– China vs The West 21:37 Is there a need to always create a brand around a product or service? 25:35 How does Fashionable Futures know what’s going to be fashionable and what will not? 27:05 Creating brands in the 21st Century – social media and innovation catalysts 30:14 The philosophy of fashion 33:34 Is being active online a requirement for a brand nowadays? 36:18 Are there any already established brands in China that have adopted the sustainability quality that Fashionable Futures provide for their clients? 37:25 What books and podcasts have inspired Kate and Kanch in their entrepreneurial journey? 39:52 What would Kate and Kanch do as a side business should they have extra time on their hands? 41:41 What is an unexpected business success that Kate and Kanch have witnessed in China? 43:11 What is an unexpected business failure that Kate and Kanch have witnessed in China? 43:59 Outro
Learn more about Fashionable Futures: https://www.fashionablefutures.com/
Listen & Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast... YouTube - https://www.youtube.com/channel/UC2y6... Website: http://chinaparadigm.com/
Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.
What is China Paradigms Podcast?
China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.
Matthieu David interviews Greg Nance, CEO of Dyad.com. In this China business podcast, we learn about his company, how Dyad.com has been lucrative on a very powerful niche offering mentorship to students who want to study abroad and need to navigate the vast mechanisms of admissions that ivy league colleges have in place. Knowledge is power and that’s exactly why it is a valuable resource that Dyad.com manages to place at their scholars’ disposal. How Dyad.com can offer quality certified mentorship, how they attract mentors and how they put them in touch with aspiring scholars on a daily basis? We’ll find that out and much more in this podcast!
Skip to the highlights:
0:08 Guest introduction and company history 1:56 Dyad.com – how does this platform work and who is it built for? 3:30 The business model perspective – how does Dyad.com earn revenue? 4:26 The traditional way of studying abroad vs the digital reach of a dot com 6:06 Certified mentors and scalable quality based on feedback – what Dyad.com takes away from the Alibaba model 9:20 A powerful niche - how big is Dyad.com? 11:19 Life is an ultramarathon – Dyad.com’s business philosophy and how they get better and better every cycle 13:13 Client acquisition – a “word of mouth” marketing plan 17:11 Accelerating growth – why creating an engaging and actionable service is important 19:54 The Upvote leads to conversion– where does Dyad.com engage with non-costumers? 21:32 How does Dyad.com get coachable and motivated costumers? 23:06 The conflict of interest and why remaining an honest broker is the best route 25:39 The many iterations of Dyad.com – what was the company initially to what it has become in the present day 27:53 Luck and good fortune – how Dyad.com started out and why they managed to attract and keep investors involved 32:03 Luck surface area – meeting the former CEO of MacDonald’s 36:39 How the current market situation looks for Dyad.com 38:59 Defining the middle-class Chinese family and what their budget is for studying overseas 42:37 How the Trade War is impacting the need students have for studying abroad 44:25 How does Greg Nance stay up to date with business in China? Which resources does he recommend for that and what does he recommend for aspiring entrepreneurs as reading material? 46:03 What productivity tool does Greg use for his business in China? 46:27 What was the most surprising experience that Greg had in China so far? 47:10 What was the most unexpected success Greg has witnessed in China? 48:07 What was the most unexpected failure Greg has witnessed in China? 49:00 Outro
Learn more about Dyad.com: http://www.dyad.com/en
Listen & Subscribe:
Apple Podcasts: https://podcasts.apple.com/us/podcast... YouTube - https://www.youtube.com/channel/UC2y6... Website: http://chinaparadigm.com/
Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.
What is China Paradigms Podcast?
China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.
Matthieu David interviews Laurent Le Pen, Founder, and CEO of Omate. In this China business podcast, we learn about his company, how he managed to earn a million dollars on his Kickstarter campaign for the world’s first “truly smart” watch, and why his company made the switch to wearable as a service. “Less means more” is the philosophy that Omate takes to heart when designing new products for their users. But how much more do we stand to gain by wearing an Omate smartwatch and how many more or fewer features do their products have compared to big brand smartwatches? Let’s find out!
Skip to the highlights:
0:09 Guest introduction and company history 2:05 Omate – current company size and what type of business they are into 6:08 Omate product evolution - from Kickstarter to wearable as a service 11:46 An initial buyer’s profile – who was interested in buying an Omate smartwatch at launch? 13:50 The Snowball Effect – Omate’s initial marketing strategy 15:22 What was the initial investment in order to get Omate off the ground? 16:56 Production logistics – How hard was it to get into mass production? 19:10 Manufacturing in China – a GoPro anecdote 21:26 Manufacturing the prototype 22:35 The Truly Smart Watch vs The iWatch 26:33 Who is Omate selling to? Is Omate a B2B seller or a B2C? 30:15 How is Omate handling software integration with Android? 32:14 The “Less is More” Philosophy - how user-friendly is an Omate smartwatch? 35:37 What are the features of an Omate smartwatch? 37:23 Is the Omate smartwatch built to prevent possible emergencies that users might have? 40:47 From Design to Product – how long does it take Omate to build a new smartwatch? 42:39 No SIM card Required, Hopefully - upcoming products from Omate 46:51 Replacing The Service Enabler – Can the virtual SIM card become a reality? 48:52 Debating Price Policy – why a monthly subscription would not be the best way to go. 49:56 Omate’s business model should the virtual SIM become a reality. 51:32 Raising Money From 500 Startups – was there a need to do that? 53:48 From B2C to B2B – how Omate decided to sell to other businesses. 56:36 A Lesson in Marketing – The B2C2B model and why releasing limited edition products is a valuable marketing strategy 58:40 Outro
Learn more about Omate: https://www.omate.com/
Listen & Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast... YouTube - https://www.youtube.com/channel/UC2y6... Website: http://chinaparadigm.com/
Thanks for listening! if you like what you hear, do us a favor and write a review on iTunes.
What is China Paradigms Podcast?
China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.
In this China business podcast we learn about Daphne Tuiijn's entrepreneurial story starting WebshopinChina.com - a full-service China e-commerce agency with offices in Shanghai and Amsterdam; Chaoly -- a cloud-based data platform, based on the latest technologies that integrate your data together with big data sources from major Chinese platforms. Daphne Tuijn discusses her first experience in the Chinese market; how to open cross-border shops and operate them, switching from a service filed to software and more.
Skip to the highlights: 1:38 Where is the company now 4:00 Daphne Tuijn’s first experience in the Chinese market 6:56 How does Daphne Tuijn manage the business 10:12 What Daphne Tuijn has to do to open cross-border shops and operate them 12:07 What’s the cost platforms ask for and how does company charge 1221 14:13 What about the logistics 18:14 How do Chinese people react to international sales 27:03 Is chatbox has a bright future in China 29:39 What kind of growth-hacking techniques has Daphne Tuijn found in China 33:31 What is Chaoly and what can we get from it 36:31 Is it difficult service company to software company 39:11 how did Daphne Tuijn develop software while she doesn't have the background 43:20 What can the company provide with the platform 47:00 Which book inspires Daphne Tuijn the most in her entrepreneur journey? 48:42 What does Daphne Tuijn read/listen to stay updated about China? 49:34 What book about China does Daphne Tuijn recommend others to read? 50:06What productivity tool does Daphne Tuijn like the most in China? 59:00 An idea Daphne Tuijn would like to work on if she has extra time 52:16 The most surprising experience of Daphne Tuijn in China 53:04 What has Daphne Tuijn done in the past when few people know about her 54:12 The most interesting thing for Daphne Tuijn in China 54:57 An unexpected business success Daphne Tuijn recently witnessed in China 56:08 An unexpected business failure Daphne Tuijn recently witnessed in China
Learn more about Chaoly: http://www.chaoly.com
Listen & Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/ YouTube - https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g Website: http://chinaparadigm.com/
Thanks for listening! if you like what you hear, do us a favor and write a review on iTunes.
What is China Paradigms Podcast?
China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.
Matthieu David interviews Milad Nouri, Co-founder and CEO of YOOSourcing. In this China business podcast, we learn about his company, a collaborative and decentralised solution for global sourcing. It combines the power of trusted social networks with audited and verified transactional data to bring a comprehensive global sourcing solution in the palm of your hands. Milad discusses the business model of YOOSourcing, how they get suppliers, how blockchain is used on YOOSourcing and more.
1:13 The size of the business 2:04 The business model of YOOSourcing 4:50 How did YOOSourcing get their suppliers 9:55 How does YOOSourcing make money 10:33 What features do YOOSourcing provide 12:14 How does blockchain being used on YOOSourcing 21:09 Does Milad feel that there is an issue of trusting of Alibaba? 26:50 How much does YOOSourcing charge for the premium version? 29:46 Which section of YOOSourcing focuses at the beginning? 31:15 Is YOOSourcing charging suppliers for more service? 33:40 What makes Hangzhou attractive to Milad? 36:10 Did Milad benefit from the ecosystem in Hangzhou? 39:56 Which book inspires Milad the most as an entrepreneur? 40:03 What does Milad read/listen to stay updated about China? 41:11 What book about China does Milad recommend others to read? 42:10 What productivity tool does Milad like the best in China? 42:50 An idea Milad would like to work on if he has extra time 43:15 The most surprising experience of Milad in China 44:10 An unexpected business success Milad witnessed in China 45:12 An unexpected business failure Milad witnessed in China
Learn more about YOOSourcing https://www.yoosourcing.com
Listen & Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/ YouTube - https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g Website: http://chinaparadigm.com/
Thanks for listening! if you like what you hear, do us a favor and write a review on iTunes. What is China Paradigms Podcast?
China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.
Matthieu David interviews Nicolai Peitersen, Co-founder and Chairman of Wikifactory. In this China business podcast, we learn about his company, a collaborative social platform where creative individuals use digital tools such 3D printers and CNC machines to design and fabricate products themselves and then share them online through the platform to reach out to individuals doing the same thing. Nicolai discusses how his company is making an impact on the production industry by making digital fabrication more prominent and exploring the possibilities and benefits of using it to localize production.
01:38 - Introduction to Wikifactory, its mission and vision 08:55 - How will Wikifactory as a platform, disrupt/alter the production industry? 16:08 - Wikifactory’s business model 18:50 - A collaborative product development social platform for companies and open-source communities 23:59 - What is Fab Lab? 25:39 - Insights on Digital Fabrication 30:30 - How traffic is drawn into the Wikifactory platform? 35:32 - What brought Nicolai Peitersen to Chengdu, China? 36:25 - What is good to do in China and what isn’t? 42:41 - What is a CNC machine and how does it compare to 3D printing? 43:54 - Wikifactory and capitalism, product ownership rights and sharing projects online 51:58 - Ethics, value creation, social issues and Wikifactory’s impact on China 56:54 - Nicolai talks about the social credit system and its link into his work
Connect with Nicolai Peitersen Linkedin Twitter Email: nicolai@wikifactory.com
Links https://wikifactory.com/
Listen & Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/ YouTube - https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g Website: http://chinaparadigm.com/
Thanks for listening! if you like what you hear, do us a favor and write a review on iTunes.
What is China Paradigms Podcast?
China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/ Facebook: https://www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true Twitter: https://twitter.com/DaxueConsulting
Greig Charlton, CEO at 247tickets, speaks with Matthieu David about the event ticket selling business in China. He talks about the business model of 247tickets how does 247tickets uses AI on WeChat. In this China business podcast, we also learn how he organizes his team, creates the community and more.
Highlights of this episode: 1:28 The size of the company 3:50 What’s the business model of 247tickets 7:48 How does Greig organize his team 11:40 Defining the product 17:51 Where is 247tickets sitting? Ticket company or community builder? 19:19 Does Greig under threat of doing so many things beyond only ticket business 27:27 How does 247tickets create its community 34:07 How does 247tickets use AI bot on WeChat platform 38:34 How does AI robot of 247tickets work on WeChat platform 42:02 How does Greig see the change that his users change from foreigners from Chinese 45:55 How and when does Greig raise money
Official website: 247tickets.com
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China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms website: http://chinaparadigm.com/
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/ Facebook: https://www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true Twitter: https://twitter.com/DaxueConsulting
Thomas Knoop, the GM & Co-Founder of Livecom China, speaks with Matthieu David about the leading CustServ AI solution that supports Wechat, Weibo, Insta in China. In this China business podcast, we talk about the business model of Livecom and the story behind it. Knoop also mentions his unique view of AI and more.
Highlights of this episode: 00:36 General introduction of Livecom 6:09 How does the company price 9:25 The story of Livecom 14:30 The holistic view of touchpoint of Weibo 23:25 Where does Thomas develop Livecom and his develop team 24:30 How important is Chinese business to Thomas 26:37 How does Thomas deal with developing a China-centric platform with a foreign development team 30:20 How does Thomas manage across country customers 32:27 What does Livecom do for “饿了吗” 34:08 Why does “饿了吗” choose Livecom and the story behind 45:00 What does Thomas think of AI 56:32 What books inspire Thomas the most on his entrepreneur journey 57:05 What does Thomas read to stay up-to-dated about China 57:44 What books on China would Thomas recommend if any 58:28 What productivity tools does Thomas like to use 59:41 What would be another business Thomas would like to manage if he has extra time 1:00:42 An unexpected success and failure Thomas has witnessed in China
official website: https://www.livecom.cn
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China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms website: http://chinaparadigm.com/
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/ Facebook: https://www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true Twitter: https://twitter.com/DaxueConsulting
Mike Hofmann, Managing Director at Melchers (Beijing) Ltd., speaks with Matthieu David-Experton about supporting the exportation and operations of companies in China.
Highlights of this episode include: 1:02 About Melchers 3:48 Net sales 5:27 Melchers’ case studies that are most illustrative of China 8:09 Competing with other companies 10:06 Elements and circumstances to why companies would use Melchers’ services 12:41 Navigating risks 14:26 Costs of service and business model 16:15 Introducing a premium brand in China 20:31 Training and time investment for selling a luxury product 22:37 Organization and company set up 25:50 Locations 30:35 Standard way of working with malls 31:56 Most successful format for market entry 34:17 Cost of companies having their own shop in premium locations by space 35:09 Budget allocations to opening the first shop 37:40 Managing online presence of luxury brands 40:40 Working with a TP (T-Mall partner) 43:45 Concerns about the TP 44:50 Books that inspired Mike’s China journey 46:05 Staying up to date with China 46:55 Something Mike would do in China if he had extra time 48:34 One unexpected success in China 50:28 One unexpected failure in China
More about Melchers (Beijing) Ltd.: https://melchers-china.com/
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China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms website: http://chinaparadigm.com/
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/ Facebook: https://www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true Twitter: https://twitter.com/DaxueConsultingv
Kimberly Ashton, Co-Founder at Yin Lifestyle & Sprout Lifestyle, speaks with Matthieu David-Experton about the healthy lifestyle business in China. We learn about Yin Lifestyle’s products, service, and its typical clients. She also mentions the certifications, technology in the nutrition industry and more.
Highlights of this China business podcast: 2:19 The story of founding the Yin Lifestyle 5:20 What is Yin Lifestyle’s products and service 8:55 What are Yin Lifestyle’s typical clients 11:56 The different classes of Yin Lifestyle 13:33 What are the elements that Yin Lifestyle needs to correct customers’ diet 18:50 The certification and government regulations in the nutrition industry 23:50 The levels of certification for nutritionist 25:40 What technology is in the market to help people to get healthier 31:47 Is nutrition coaching industry organized well in China? 34:55 What does Kimberly think of special cooking space in the mall 40:00 Chef kitchens and sharing kitchen economy in China 43:53 What is the difference between Yin Lifestyle and Spout Lifestyle companies 49:11 What books inspire Kimberly the most on her entrepreneur and lifestyle journey 51:00 How to deal with contradicting ideas when reading different books 52:35 What does Kimberly read to stay up-to-date 54:56 What would be the third company Kimberly would like to manage if she has extra time
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China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms website: http://chinaparadigm.com/
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/ Facebook: https://www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true Twitter: https://twitter.com/DaxueConsulting
Benjamin Claeys, CEO of QRzebra & Mentor of Lihaoma, speaks with Matthieu David about the QR code business in China. We learn how QRzebra works, marketing campaigns using QR codes that are sizable, how Benjamin get his website unblocked from WeChat and more!
Highlights of this China business podcast: 4:48 What are the sizes of his two companies 6:56 How did Benjamin start his business 12:25 The reason Benjamin shut down his previous business Nono Muaks 14:17 What’s behind Lihaoma and what can you get from Lihaoma as clients 16:28 The types of games provided by the business 18:34 The disadvantage of developing a mini-program with WeChat 21:35 How did Benjamin get his website unblocked from WeChat 23:30 The specific cases of how QRzebra works 26:55 What can QRzebra get from the location information 29:09 Can QRzebra get more customer information when people scan 31:56 The successful cases of using QR code 32:46 Campaigns of using QR code became sizable 33:39 Two-year plan of QR code for shops 37:19 The way QRzebra deals with segmentation 42:25 The US market of QRzebra 44:50 What apps do people use in the EU and US to scan 49:35 What books inspire Benjamin the most on his entrepreneur journey 50:45 What does Benjamin read to stay up-to-date about China 53:00 What productivity tools does Benjamin to stay productive 54:56 What would be the third company Benjamin would like to manage if he has extra time 56:27 The most surprising experience Benjamin had in China so far 59:50 An unexpected success and failure Benjamin has witnessed in China
The official website: www.erweibanma.cn
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China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms website: http://chinaparadigm.com/
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/ Facebook: https://www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true Twitter: https://twitter.com/DaxueConsulting
Jay Thornills and Charles Erickson, Co-Founder & Head of Product Development at Baopals, speaks with Matthieu David about how to provide a platform to give foreigners in China an easy and enjoyable way to shop on Taobao and Tmall. In this China business podcast, Jay and Charles talk about the business model of Baopals, the service it provides, how to manage the seasonality and more.
Highlights of this China business podcast: 1:26 How many people are in the team 1:40 The story behind the company 5:26 The business model of Baopals 7:03 Does Baopals communicate transparently on 6% markup? 7:38 The service Baopals provides 11:55 Who is shopping on Baopals.com 17:28 How to manage the seasonality 22:50 The challenges Baopals has faced when working with Taobao sellers and peak seasonality 24:37 Does Baopals refund the commission when customers return products 26:23 The client-acquisition and the vision of the company 31:45 What does Baopals do on WeChat 33:47 What kind of software does Baopals use for marketing 36:05 The coding behind Baopals 40:26 Baopals' transaction with Taobao 42:47 Oversea products sold through Taobao 46:55 Bestsellers on Baopals 52:33 The future of Baopals
The official website: https://www.baopals.com
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China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms website: http://chinaparadigm.com/
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/ Facebook: https://www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true Twitter: https://twitter.com/DaxueConsulting
Luis Sarre, the CEO and Co-Founder of Free Entrepreneurs, with Matthieu David about creating an entrepreneur network in China. In this China business podcast, we learn about the Chinese innovation ecosystem and how Sarre can balance so many exciting projects at once. This podcast wouldn't be possible without the contribution from WeWork Labs.
Highlights for this China business podcast include: 1:14 Statistics of Free Entrepreneurs 2:20 Experiences in China and the introduction of Free Entrepreneurs 3:46 Example of connecting start-up hubs in the West and in China 4:53 Charting Start-up hubs 6:23 Knowing sales volume 8:06 Financing efforts to find clients 10:11 Example of a company that Free Entrepreneurs assisted 15:04 Defining “network” 17:09 Understanding the work of Free Entrepreneurs 19:21 Example of Innovation workshops 20:54 Partners of Free Entrepreneurs 22:44 Learnings from Luis’ past experiences 24:50 Balancing commitments to two missions: Free Entrepreneurs and InnOvation 29:41 Types of products that could be designed 31:49 Understanding how to communicate with the factory 35:54 How to create the necessary documents for communicating with related parties when creating a product 38:14 Projected cost to work on a project 39:29 Inspiration from books 41:00 What Luis’ reads to stay up to date on China 43:20 Recommended book on China 44: 38 Productivity tools used 45:53 An idea that Luis would like to work on 46:50 What makes China interesting to Luis 49:52 Unexpected success in China
More about Free Entrepreneurs: https://www.freeentrepreneurs.net/ More about InnOvation: https://www.innovatio.cn/ More about WeWork Labs: https://www.wework.com/labs
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China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms website: http://chinaparadigm.com/
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/ Facebook: https://www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true Twitter: https://twitter.com/DaxueConsulting
Rami Blachman is the founder at China Israel Innovation Accelerator, speaks with Matthieu David-Experton about bringing Isreali tech insights to China. In this episode, Rami talks about examples of Tech company succeed in China, successful cases links to agriculture and food tech, and his own experience in the financial industry.
Highlights of this episode: 1:37 The size of the company 7:21 What does Rami’s company offer 9:35 How does Rami access when it is good timing 13:43 Examples of Tech company success in China 24:25 Can R&D can still stay in the original country? 26:38 Explaining the words “Urban Tech” and “IOT” 31:30 What’s the backstory behind cities’ budgets 37:08 What’s the duty of Rami for his business partners 38:18 What kind of programs does Rami have access to 39:41 Successful cases of agriculture and food tech 45:55 Rami’s experience in the financial industry 55:43 How does Rami stay up-to-date about China 56:32 What book does Rami recommend about China 58:09 What’s the most surprising experience Rami had in China 59:10 What other business will Rami do in China if he has extra time
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China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms website: http://chinaparadigm.com/
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/ Facebook: https://www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true Twitter: https://twitter.com/DaxueConsulting
Laurent Cibot, CEO of Imported Health Supplements Division at OMEY Group, speaks with Matthieu David-Experton about selling health supplements in China. In China business podcast, Laurent talks about what does he do in the health care industry and his experience in dealing with industry regulations. He also mentioned the limitation for cross-border e-commerce, the platform he chooses to advertise and more.
Highlights of this episode: 1:22 What’s Laurent currently doing and his two different jobs 6:37 What does Laurent do in the health care industry 10:59 Laurent’s experience in dealing with industry regulations 16:53 What’s the limitation for cross-border e-commerce 20:11 How much amount of money do we talk about when refers to the health supplement industry 23:30 Which platform does Laurent choose to advertise the products 29:33 The definition of “Probiotics” 37:32 What are the most successful health supplement brands in China 39:30 Why Australia and New Zealand health supplement brands are successful in China 43:58 What is the relation between the supplement market and Chinese medicine 46:20 What are Chinese clients looking for when they go to OMEY store
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China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms website: http://chinaparadigm.com/
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/ Facebook: https://www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true Twitter: https://twitter.com/DaxueConsulting
Benoit Thebaut, Co-Founder & Director at Stelliers and Riviera Events, speaks with Matthieu David about reaching huge growth of event management business in China. In this episode, Benoit talks about how Innovation and technology being used for event business and changed he observed during the events in terms of social media.
Highlights of this episode: 1:43 What’s the size of the business 4:47 How did Thebaut start his business 13:38 How to know if someone is the right partner 17:20 Explaining how cases work and whom to partner with 20:17 Sharing case studies 27:59 How does Benoit price the events 33:50 The pressure of finding clients 36:51 How to open so many offices in such a short time 41:03 How does Benoit feel the growth 44:20 Innovation and technology being used now for event business 48:18 Changes Benoit saw during the events in terms of social media 52:55 How does Benoit manage remote working 55:43 What does Benoit think of delegation
More about Riviera Events: https://rivieraevents.com
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: daxueconsulting.com/ Facebook: www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting Twitter: twitter.com/DaxueConsulting
Larry Feng, Owner of Icfrom, speaks with Matthieu David about WeChat as a platform for B2B sales in China. In this episode, Larry talks about electronics components and Icfrom’s target customers. He also mentions about how WeChat acts as a right platform for Icfrom for selling products internationally.
Highlights of this episode: 00:59 What’s the size of the business 4:05 Who are the clients 5:18 How does the company get its clients 10:40 How does the company target clients 18:22 The price is not sensitive in the R&D stage 19:12 How did Larry realize WeChat can be a good platform 26:27 The specific case of clients 29:31 The successful example of the demand side 31:43 What books inspire Larry the most 32:48 What kind of source does Larry have to learn about WeChat in China 35:03 What productivity tools does Larry use 36:57 Is WeChat a waste of time
More about Icfrom: http://www.icfrom.com/
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Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: daxueconsulting.com/ Facebook: www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting Twitter: twitter.com/DaxueConsulting
Andrea Myles, CEO & Co-Founder of the China Australia Millennial Project, speaks with Mathieu David-Experton about building intercultural relations between Chinese and Australian individuals through innovation. She tells us about the processes of the China Australia Millennial Project and shares some tips with us on the key to getting to the top.
Highlights of this episode include: 1:53 About the China Australia Millennial Project 5:43 Commitment of millennial participants 7:56 Online portion of the China Australia Millennial Project 9:54 Program interactions 14:35 Demographics of program participants 16:54 How does the China Australia Millennial Project reach out to prospective participants 18:35 Secret source 20:51 Andrea’s understanding of “millennial” 23:14 What do participants have to master to be at ease? 26:49 Fake differences and stereotypes 29:03 Working on improving China notoriously in Australian high schools 32:38 How to obtain rewards and board memberships and what do you get from it 37:51 Difference in education between the Chinese and Westerners 41:15 Inspiration from books 42:38 Sources used to stay up-to-date on China 44:13 How Andrea utilizes WeChat to stay up-to-date 45:17 Book recommendation 46:04 Which productivity practices/tools Andrea likes most 47:43 An idea that Andrea would like to work on if she had extra time 48:55 Most surprising experience Andrea has had in China 51:00 Something Andrea has done that only a few people know about 52:56 The most interesting thing in China for Andrea
More about China Australia Millennial Project: https://australiachina.org/
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Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: daxueconsulting.com/ Facebook: www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting Twitter: twitter.com/DaxueConsulting
Max Peiro, CEO of Re-Hub and Sanpei Ventures, speaks with Matthieu David about Retail Innovation in China. In this episode, Max talks about How is retail business going for foreigners in China now and the market competition situation when Max brought startups to China. Max also mentioned sources he uses to get knowledge of China.
Highlights of this episode: 1:42 The size of the company 4:47 The business model and how does the company make money 7:18 What kind of business does Max embark in China 10:09 How is retail business going for foreigners in China now 12:11 Does Max adapt the solutions to Chinese market 14:51 What can foreign players bring to the Chinese economic system 17:38 How does Max define “strong technology” 25:33 What’s the market competition situation when Max brought startups to China 27:35 A specific successful case 34:42 When does Max think a Chinese company is sellable 37:06 How does Max attract people to work with him 41:11 What situation does Max see business between Israel and China 46:17 What does Max see for the future for Re-Hub and Sanpei Ventures 49:55 What source does Max use to get knowledge of China
More about Re-Hub: http://rehub.tech
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Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: daxueconsulting.com/ Facebook: www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting Twitter: twitter.com/DaxueConsulting
Zhang Ying Fei, Freelance Therapist, speaks with Matthieu David-Experton about psychology in Chinese society, what it is like to be a therapist in China and the conflicts of individuals as they relate to Chinese society and social values.
Highlights from this episode include: 2:00 The work Zhang has done in the Psychology sector 3:29 Zhang’s beginnings as a therapist 8:11 Organization of the profession 13:34 Training environment for therapists in China 16:23 Standards for therapists/ authoritative powers as therapists 21:49 China-specific psychological issues, difficulties, and challenges 27:40 What is socially valued in China? 30:33 Conflicts that Zhang’s patients often deal with 36:50 Conflicts with social media 43:24 Motivations behind female body modification 48:40 Eastern and Western views on the ideal image 52:04 Marriage and divorce in China: freedom and conflicts 57:30 Difficulties among male patients
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Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: daxueconsulting.com/ Facebook: www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting Twitter: twitter.com/DaxueConsulting
Geoffrey Handley, Co-founder and General Partner of Haitao Capital, speaks with Matthieu David-Experton about investing in startups, mentoring startups, and succeeding in China guided by the right principles.
Highlights of this episode include: 2:07 About Haitao Capital’s business lens 16:48 How Haitao Capital invests 19:32 Where can foreigners be successful in China 27:11 How does Haitao Capital select startups beyond looking at micro-trends 32:45 Putting investments into action 37:56 Organizing time with many activities and directions 40:44 investments at an early stage 42:51 Failures 47:38 Meaning of principles 48:57 Understanding what the Chinese government wants for China 52:44 One government policy that you can deduct investment strategies from 55:34 Investing in Airbnb
More about Haitao Capital: https://www.haitaocapital.com/
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Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: daxueconsulting.com/ Facebook: www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting Twitter: twitter.com/DaxueConsulting
Clare Cheng, Co-Founder at ClareKnows, speaks with Matthieu David about AI-based software for branding in China. In this episode, Clare talks about the potential and the limit of the software and how to make sure that the machine is answering the right comment; how do branding companies differentiate each other and more.
Highlights of this episode: 1:09 What’s the size of the company 3:43 The size of the team and number of clients last year 4:08 What kind of service does the company offer 5:02 How do branding companies differentiate each other 6:35 How does Clare see the evolution of clients and the changes the company made 9:03 How to allocate time and move to organize the solutions 14:17 The potential and the limit of the software 16:47 How does the software work 18:26 What do clients need to provide to get outreach 19:19 What kind of platforms can the company use 21:56 How does the company provide the solutions 28:19 How to make sure that the machine is answering the right comment 29:56 What does the word “flexible pipelines” mean
More about ClareKnows: https://www.clareknows.com
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Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: daxueconsulting.com/ Facebook: www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting Twitter: twitter.com/DaxueConsulting
Ben Weldon is the Creative Director, CEO and Founder of Thread Design, a Shanghai-based branding agency specializing in the food and beverage industry. In this interview lead by Matthieu David, we learn about branding cases in China, and the differences between running an agency in China vs. the West.
Highlights of this episode are: 5:15 What is the definition of 'Branding' 8:15 How to decide what to keep vs change in a brand strategy 9:45 Case of ALDI's China brand strategy 16:00 The difference in Chinese and foreign brands and branding 18:30 How Thread Design works with Chinese clients 21:00 Why Shanghai is a great location for a branding agency 27:15 Hiring and managing creative people in China
Learn more about Thread Design here: https://threaddesign.com.cn/
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Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: daxueconsulting.com/ Facebook: www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting Twitter: twitter.com/DaxueConsulting
Stephane Muller-Margot, Founder of China Healthcare Golden bridge speaks with Matthieu David-Experton about his entrepreneurial China experience. Muller-Margot has experience trading, working for an SOE and now works in the healthcare industry.
Highlights from this episode include: 1:37 Stephane’s experience chronology 9:52 What brought Stephane to the healthcare and technology sector 12:35 What Stephane did for Simpa 13:46 If Stephane thinks being able to speak Chinese is key to receiving opportunities in China 16:35 Different ways of expressing goals between the west and east 19:27 Perceptions of the senior economy in China 26:52 How can you succeed in providing a healthcare solution in China 30:40 What are they challenges of financing healthcare? 31:25 Qualifying the Chinese healthcare system 34:58 Medical Tourism in China 36: 53 What restricts gaining more doctors and hospitals 41:00 View on state driven projects
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Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: daxueconsulting.com/ Facebook: www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting Twitter: twitter.com/DaxueConsulting
Fabian Ouwehand, Founder at UPLAB, speaks with Matthieu David about the Douyin marketing in China. In this episode, Fabian talks about what UPLAB does for influencers and how they find clients; what are the main functions of Douyin that brands can leverage and cases of successful companies and more.
Highlights of this episode: 4:40 The size of UPLAB 8:38 What does the company do for the influencers 10:53 How did the company find its clients 19:50 What are the main functions of Douyin that brands can leverage and cases of successful companies 25:26 Is that a way that companies can convert views on Douyin to sales on T-mall to build stronger community 29:25 Successful examples of educational sectors on Douyin 32:42 How to stay up-to-date to know all the stories and how it works 34:30 What does it mean to “help Chinese influencer go out of China” 36:53 Who is paying the company? The clients or the influencers?
More about UPLAB: https://uplab.asia
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Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: daxueconsulting.com/ Facebook: www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting Twitter: twitter.com/DaxueConsulting
Dominic Johnson-Hill, Founder & CEO of Plastered 8, speaks with Matthieu David-Experton about being a Beijing centered brand in China, censorship, and the process of creativition. Not only does he tells us about the workings behind the creativity of Plastered 8, but also leaves us with helpful tips and know-hows.
Highlights of this episode include: 3:15 About Plastered 8 5:40 Plastered 8 creation process for designs 7:48 Business model 10:10 Stand point of Plastered 8 14:25 Dealing with trademark in China 18:14 Censorship stories 20:18 Knowing the parameters of censorship 22:28 Utilizing the attraction to Chinese pop-culture 26:24 Online sales 31:53 Challenges of running a business 34:23 Managing numbers of items produced 36:59 Best selling design 38:55 Distance towards Chinese culture vs. design 41:48 Evolution of Beijing 45:02 How Dominic finds inspiration for products 47:46 Dominic’s method of working 50:17 Speaking to MBA and EMBA 53:45 Dominic’s book "A Foreign Entrepreneur’s China Dream".
More about Plastered 8: https://plasteredtshirts.com/
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Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: daxueconsulting.com/ Facebook: www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting Twitter: twitter.com/DaxueConsulting
Clement Ledormeur, General Manager at 31TEN speaks with Matthieu David about the digital agency and technology in China. In this episode, Clement talks about WeChat marketing includes mini-programs and mini-games. He also explains the difference between UX and UI frames and introduces the loyalty program of the company.
Highlights of this episode: 1:29 What’s the size of the company 3:38 Why do big companies need outside agencies to help them to use WeChat Platform 6:18 What frames and languages does the company use in China on WeChat mini programs 8:56 Where does the company apply their solutions to 10:38 What does the company do with UX and UI testing in the Chinese context 18:00 What’s the difference of the company’s UX and UI frames 19:40 The different segments the company has been working on and specific cases 21:10 The story of the mini games 22:57 The objective of the mini games 24:20 What’s the partnership 25:05 What has to be developed to adapt to a game on WeChat 26:38 The loyalty program of the company 29:31 The sales improvement of the loyal program 35:45 How does the company build their white papers 38:05 What are the best sources to stay up-to-date 39:00 The 31TEN network
More about 31TEN: http://www.31ten.network
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Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: daxueconsulting.com/ Facebook: www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting Twitter: twitter.com/DaxueConsulting
Bruno Lhopiteau, Managing Director and Founder of Siveco China, speaks with Matthieu David-Experton about how Siveco China helps companies optimize using their BluebeeⓇ solution, maintenance consulting, and Industry 4.0.
Highlights of this episode include: 1:16 About Siveco China 4:15 How Siveco China helps companies optimize 5:50 Services provided by Siveco China 14:53 Siveco’s auditing process 16:15 Assets your company should have in place 19:38 Maintenance training and consulting 29:21 Intuition about the future use of mobile in factories 33:05 Start of BluebeeⓇ solution in China 35:48 Current format of BluebeeⓇ solution 40:00 Factory connectivity (connected factory) 43:58 Predictive maintenance hype: misguided applications 49:40 Industry 4.0 gap 55: 15 Tools of Alibaba 59:24 How Siveco China was able to get into State-owned enterprises 1:06:42 Challenges with the Belt and Road Initiative 1:12:59 How Siveco China maintains its status as the leading maintenance advisor in China
More about Siveco China: http://www.sivecochina.com/en
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Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: daxueconsulting.com/ Facebook: www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting Twitter: twitter.com/DaxueConsulting
Navin Williams, CEO of MobileMeasure speaks with Matthieu David about the technology and International research business in China. In this episode, Navin talks about the topic of “Technology enables research” and some specific cases of his clients. Also, the comparison of developing International research business in India and China.
Highlights of this episode: 1:54 The size of the business 3:26 How does technology enable research 8:25 Why a big company would use MobileMeasure‘s technology rather than their own internal technology 12:00 How does the company’s solution leverage the market 18:00 The detailed explanation of company’s app 20:43 Has the company done anything with WeChat 25:23 The CMS system the company uses 27:20 Specific cases of clients 32:54 What is passive tracking and how does the company do with it 38:21 The gender proportion difference in India and China 40:00 Comparison of panels in India and China 45:00 Developing solutions in China is more efficient than in India 51:28 Trend of Chinese company entering Indian market
More about MobileMeasure Consultancy: http://www.mobile-measure.com
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Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: daxueconsulting.com/ Facebook: www.facebook.com/daxueconsulting/ Linkedin: www.linkedin.com/company/daxue-co…iewAsMember=true Twitter: twitter.com/DaxueConsulting
Steven Proud, Global Marketing Director at Brandigo Global speaks with Matthieu David about the creative branding strategies for companies in China. In this episode, Steven talks about specific cases of building a brand strategy, the differences in marketing in B2B and B2C in China and more.
Highlights of this episode: 1:03 The size of the company 4:33 What does it mean to work on brand strategy 6:27 Specific case of how to build a brand strategy 12:06 How does Steven prioritize so many branding options 17:24 The differences in marketing in B2B and B2C in China 23:57 What does Steven see as the most frequent missing parts among clients 32:14 Specific case of leveraging WeChat for B2B marketing 39:43 What sectors in B2B segments that should consider China
More about Brandigo Global: http://brandigo.com
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: daxueconsulting.com/ Facebook: www.facebook.com/daxueconsulting/ Linkedin: www.linkedin.com/company/daxue-co…iewAsMember=true Twitter: twitter.com/DaxueConsulting
Charles Carrard, China General Manager of chez Boisset la Famille des Grands Vins, speaks with Matthieu David about opening a French restaurant and running wine business in China. In this episode, Charles talks about his personal career path, the challenges of running restaurants in China and the ”New Retail“ wine business.
Highlights of this episode: 1:51 The size of the business 3:50 Charles Carrard’s personal career experience 8:23 The motivation of Charles Carrard to evolve so many businesses 9:53 What’s the main challenge of running restaurants 11:32 The challenges in the cost structure of running a restaurant 13:36 Is it difficult to follow the regulations as running a restaurant 16:19 How much did it cost to open a restaurant 18:00 How to attract people to the restaurant using the Internet and media 21:44 How to catch people’s eye when promoting a restaurant 23:42 Charles Carrard’s perspective of the current online and offline wine retail industry 30:48 What business format works the best for Charles Carrard in China 34:35 Charles Carrard explains why nobody can make money on selling wine online 39:38 Which part of the wine value chain in China can make the most money 43:11 Which platform would Charles Carrard suggest for wine sellers to use to contact the customer directly 44:45 How to get traffic on “word of mouth” WeChat platform 47:45 How to build a brand in China 51:08 Innovative formats in the Wine industry in China 53:35 The history of the brand 56:52 What does Charles Carrard think about Chinese wine
More about chez Boisset la Famille des Grands Vins: http://www.boisset.fr/fr/
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Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/ Facebook: https://www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true Twitter: https://twitter.com/DaxueConsulting
Stephane Choury, Co-Founder of HI-COM, speaks with Matthieu David about the Chinese market in translation and digital communication business. In this episode, Stephane talks about the business model, Products and service and client acquisition of the company. He also talks about how does technology affects the translation industry.
Highlights of this episode: 2:12 The size of the company 4:15 How to deal with predictability in translation business 6:22 The client acquisition of the company 9:35 The business model of the company 13:36 How to manage so many people in the organization 20:23 How does the company seize the competition 23:48 Products and services the company provides 31:04 The translation mode of the company 31:55 How the company make money with the DIANPING APP translation 33:23 The story behind the company 34:40 As the founder of the company, how does he work with his wife 36:10 What advice will Stephane give to people considering doing business as couples 38:14 The current situation of the company 42:35 How much margin will the company give to a franchisee 46:00 How many active clients the company are Chinese 48:00 The trend of Chinese companies targeting western clients directly with their own marketing 48:53 Stephane’s opinion towards technology and the translation
More about HI-COM: www.hicom-asia.com
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Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/ Facebook: https://www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true Twitter: https://twitter.com/DaxueConsulting
Olivier Tollet, Enterprise Director of Greater China at Cushman & Wakefield, speaks with Matthieu David about the perspectives of commercial property and real estate industry in China. In this episode, Olivier Tollet talks about service lines of Cushman & Wakefield, the difference between sales and financing of the company in China and the west. We also learn about trending retail forms like “new retail” and “pop-up shops”.
Highlights of this episode: 1:24 The size of the business and what’s the difference between Cushman in China and in the west 5:31 Can a foreign player easily buy buildings in China 9:32 How does the company choose the locations in China 14:38 How much it would cost for the technology for evaluation of a location 18:23 The cycle of retail in China offline 24:25 The insights of breakdowns of economies of shops 27:57 Price to expect to get a location in China 32:45 What is the the second cost for shops 36:47 Technology links to the client end and the trends in Technology in real estate, retail and offices 44:37 Is displaying in the shop, buy online and deliver online the future of retail? 48:30 What is currently really working for the “New Retail” 54:40 Technology is really changing the game in every segment 1:00:45 Trends in sharing economy like co-living, co-working and pop-up shops 1:03:49 Is pop-up business real business now 1:05:47 Will Cushman & Wakefield work on pop-up shops 1:10:50 An interesting story about promotion
More about Cushman & Wakefield: http://www.cushmanwakefield.com/en
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Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/ Facebook: https://www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true Twitter: https://twitter.com/DaxueConsulting
Simon Vericel, Founder and MD of Influence Matters, speaks with Matthieu David-Experton about the Chinese market in Tech PR, especially in B2B tech. In this episode, Simon talks about the focus of his company, the difference between the subdivided PR field, and also B2B technology.
Highlights of this episode: 2:37 The story of the Influence Matters 6:32 The size of the Influence Matters 7:25 Is it difficult to grow the size of the team since most of the PR work is on the project based 8:15 How to approach a company’s topic and what questions to ask to work with Influence Matters 9:42 A detailed corporate case example of HK-Chinese company 14:48 Why Influence Matters focuses on B2B 18:43 Events where the company has to be in the B2B tech industry 20:50 Which vertical can have the momentum in China 22:58 What does the company do with the French tech in China and how French tech leverage Chinese market 28:15 Chinese company going global
More about Influence Matters: http://influencematters.asia/about/
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Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/ Facebook: https://www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true Twitter: https://twitter.com/DaxueConsulting
Shiny Cheng, CEO & Founder of Shinijia speaks with Matthieu David about the current situation of co-living apartments renting industry in China. In this episode, Shiny talks about the business model of the Shinijia business, the challenges it faces and also the future of the business
Highlights of this episode: 1:45 What’s the size of the business 7:15 The business model of Shinijia 8:57 How much does the company charge for commissions from renters 10:50 What service does the company provide and its value proposition 13:35 How does the company get its clients 25:12 The breakdown of the function of the team 26:36 Challenges the company faces 30:50 What specific challenges does the company face in terms of regulations 37:58 How to learn from the failure at the beginning phase of the business 39:56 The functions of the first person the CEO hired 40:39 How does the CEO assess good management 43:43 How to build, define vision and culture 49:26 What kind of contract does the company sign with their clients 50:35 The life motto and the personal life experience of the CEO 58:31 The next step for Shinijia and the CEO herself
More about Shinijia: http://www.shinijia.com
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Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/ Facebook: https://www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true Twitter: https://twitter.com/DaxueConsulting
Thomas Nixon, Co-Founder of Qumin, a China digital agency, shares how the company started, some client stories, and insights in digital strategies in China. The company Qumin focuses on branding, CRM, SEO and social strategy in China, and clients include Tik Tok, Manchester United, and China Town.
Highlights of this episode include: 5:45 What is a market maturity model 7:45 Size of Qumin 9:20 Difficulties of running an office in Shanghai and one in London 14:40 What exactly Qumin does for its clients 20:00 What Qumin uses for CRM / social CRM in China 22:50 Working with China Town as a client 29:00 China's growing soft power 38:35 Types of clients that Qumin works with 45:00 How Qumin helped craft Tik Tok's digital strategy abroad 50:30 Nixon's analysis of Made in China 2025
More on Qumin： https://qumin.co.uk/about-us/
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Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/ Facebook: https://www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true Twitter: https://twitter.com/DaxueConsulting
Lucas Rondez, CEO and Founder of niHub Innovation Center, speaks with Matthieu David-Experton about his experience in China that led up to the founding of niHao App and niHub Innovation Center, the importance of building a connection with the government within your district and city, and how to become an honorary citizen with many awards.
Highlights of this episode include: 1:56 Lucas experience in China prior to niHub 3:52 niHao App 6:55 niHub Innovation Center 12:13 Criteria of joining niHub 14:02 After joining niHub: setup and cost control 14:56 Main business model of niHub 16:24 Importance of being close to the government and how to do so 19:56 Building connections with governments 25:12 industries of niHub’s clients 29:00 Cases of niHub’s partners that succeeded because of the Hangzhou ecosystem 32:00 Partnership with WeWork and similar companies 33:50 How niHub is discovered by clients 36:11 Business model 39:18 Acquiring shares of companies 40:35 process of raising money in China compared to in Europe 43:17 Experience of raising money 45:42 Thoughts on incentives to Chinese investors 47:32 How Lucas became an honorary citizen and obtained other awards.
More about niHub Innovation Center: http://www.nihub.co/
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Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/ Facebook: https://www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true Twitter: https://twitter.com/DaxueConsulting
Igor Tamirov, the Strategy Development Manager of SPLAT Asia, shares his insights in how he organized the distribution of the Russian dental care products throughout China. In this podcast interview lead by Matthieu David, we learned how Tamirov's team localized in China, how they balance online and offline sales in China, and how to work with distributors.
Highlights of this episode include: 2:45 Size of SPLAT globally and in China 7:15 How to localize the Chinese SPLAT office 10:00 The story of SPLAT in China 14:45 Why Hangzhou is a strategic option to set up an office 16:20 What was the transition between online to offline two years ago 24:00 Why do some regions have more online sales than others 30:15 Offline sales and distribution tips from hypermarkets to small chains. How SPLAT's products ended up in 13000 retail stores 32:20 Similarities in China's offline model to the West 36:15 Why not go into negotiations in China 38:15 The framework for successful distribution 44:00 Advice for online sales 49:15 Video and KOL marketing in a crowded space 1:02:00 When to start promoting for 11.11
Learn more about SPLAT Oral Care: https://www.splatoralcare.uk/
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Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/ Facebook: https://www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true Twitter: https://twitter.com/DaxueConsulting
Enjoyce Zhu, COO at Edenred China speaks with Matthieu David-Experton about CRM solutions in China. In this episode, Enjoyce tells us about Edenred China’s CRM solution, streamlining its products, and how companies uses the CRM solution to do business.
Highlights of this episode include: 4:31 At the core of Edenred’s products 5:29 Defining the steps of CRM businessing in China 14:34 2019 trend for CRM 16:15 How Edenred China onboards clients 20:02 How Edenred China works with big companies like T-Mall, Tencent, and Alibaba while still keeping independence 21:42 What is omnichannel? 25:00 How Edenred China deals with WeChat 29:01 Smart InChain 33:44 Are we at the stage where a chatbot can be smart? 37:24 CRM and B2B businesses 41:07 Different touch points Edenred China integrates in their CRM 43:57 Feedback on the open rate of email and sns in China and compared to the West 47:40 Simplicity of CRM Solution
For more on Edenred: https://www.edenred.com/en/discover-group/our-international-presence
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Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/ Facebook: https://www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true Twitter: https://twitter.com/DaxueConsulting
Nicolas Jouvenceau, founder and CEO of PINK Diamonds Boutique, speaks with Matthieu David-Experton about the Chinese market for gemstones. In this episode, Nicolas tells us about the founding and focus of the company, the expense and demand of colored diamonds in China, and the differentiation between PINK and other big jewelry companies.
Highlights of this episode include: 2:15 The story behind Nicolas’ coming to China 7:11 Expense of colored diamonds compared to colorless diamonds 9:49 PINK Diamonds Boutique’s activities 10:35 Customizing jewelry with PINK Diamonds Boutique’s diamonds and gems 13:22 How clients discover and interact with PINK Diamonds Boutique in China. 15:41 Defining the Chinese market for diamonds 21:25 How PINK Diamonds Boutique differentiates from big companies 25:48 Process of producing jewelry 27:42 The market in China for buying diamonds as investments 30:44 Nicolas’ experience with EO (entrepreneur’s organization) 34:03 How to scale networking 36:34 Why marketing is not mentioned as a source of acquiring clients and more networking for PINK Diamonds Boutique
More about PINK Diamonds Boutique: https://pinkdiamondsboutique.com/
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Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/ Facebook: https://www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true Twitter: https://twitter.com/DaxueConsulting
Matthieu David-Experton interviews Matt Conger, CEO of Cadence Translate, a company that serves both companies and linguists (which includes translators, interpreters, and transcriptionists) by connecting competent and intellectually curious linguists to businesses. Cadence Translate fulfils over 1000 translation jobs a month globally and has 2,500 linguists at the company. The company prides itself on prioritizing due diligence and ensuring linguists understand the concepts behind the content they are interpreting.
Highlights of this episode include: 6:00 How they integrate technology into their business practices 7:15 How the company does matchmaking between client and linguist 9:00 How the benefits of raising investment go beyond cash 10:30 The innovative pricing model of the business 13:00 Quality assurance on a global scale 14:50 How to increase the domain knowledge of financial markets among interpreters and translators 21:00 Managing multiple locations and creating a unified company culture 25:05 Principles of company culture and the value of finding employees who are intellectually curious 31:45 The benefit of managing small businesses using methodologies from large businesses 33:45 Two China-specific difficulties 38:35 How Matt stays updated on China's financial markets
More on Cadence Translate: https://www.cadencetranslate.com/about
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This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.
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Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/ Facebook: https://www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true Twitter: https://twitter.com/DaxueConsulting
Carlo Dragonetti, Head of Digital & Communications at the Italian Trade Agency, speaks with Matthieu David-Experton about communicating online, supporting Italian companies in China, and insights on how to be an Ambassador for Italy on T-Mall.
Highlights of this episode include: 4:16 Origins of Carlo’s speech that went viral through Weibo 9:27 What you have to do as a KOL after going viral 10:11 Opportunity from gaining fame/going viral in China 13:45 Support of Italian companies at the Italian Trade Agency 18:05 Italian Trade Agency’s online campaigning 23:55 Tools that work best for the Italian Trade Agency 28:04 Leveraging interaction offline to online 31:43 Handling the identity of a nation during promotions
More about the Italian Trade Agency: https://www.ice.it/en/
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Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/ Facebook: https://www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true Twitter: https://twitter.com/DaxueConsulting
Michael Simonet is a China eCommerce specialist and entrepreneur. In this interview conducted by Matthieu David, we learn in-depth about his eCommerce experience with cheese during his time at the company Swissmooh, a dairy company that has experienced success in China, climbing to the top of Tmall's cheese sales.
Michael's current company, Qingdao Alea E-Commerce Co. Ltd consults international businesses on China e-commerce strategy. Michael has a wealth of knowledge on Tmall, JD, and Xiaohongshu.
Highlights of this episode include: 3:30 Why start a business in Qingdao? 10:00 The success story of Swissmooh on Tmall 12:45 What did Swissmooh do to adapt to the Chinese market? 18:15 What happens when a company sells more than they have in stock? 21:00 What makes a Tmall shop successful on Tmall? 25:00 How to earn money on e-commerce 27:40 When is the best time to sell online, and all important shopping holidays to know 38:00 "Growth hacking" what to do and what to avoid, and how to appear credible to shoppers 44:45 Average Tmall and JD conversion rates
More on Swissmooh: http://www.swissmooh.ch/ More on Swisscloud Consulting: https://swisscloudconsulting.com/
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Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/ Facebook: https://www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true Twitter: https://twitter.com/DaxueConsulting
In this episode, Matthieu David interviews Vivian Chang, founder, and CEO at Crush Collection.
Created in 2009, the brand is specialized in cashmere garments. Through the story of Crush Collection, Vivian Chang tells us how she managed to start an apparel brand from the sourcing of factories, the relationships with retailers and product understanding.
Together, we try to figure out what are the mistakes to avoid when it comes to creating a brand. In this episode, you will learn how to become a successful and promising apparel brand creator from the choice of the business model (very linked to the branding strategy) to the choice of the right distribution channel and the interaction with suppliers.
======================================================= This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.
Subscribe on : https://www.youtube.com/playlist?list...
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Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools. Read more on : http://daxueconsulting.com/blog/
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Connect with daxue consulting : 1. Reach us on : http://daxueconsulting.com/contact-us... 2. Learn more on daxue's blog : http://daxueconsulting.com/blog/ 3. Like us on Facebook : https://www.facebook.com/daxueconsult... 4. Follow us on Twitter : https://twitter.com/DaxueConsulting 5. Follow us on LinkedIn : https://www.linkedin.com/company/daxu...
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The fourth episode recorded of China Paradigm, Matthieu David interviews Stephan Grand, Founder & CEO at S.J Grand financial and tax advisory (sjgrand.cn) since 2002. From Taipei, where he is opening a new office, our guest tells us how he started his business in a very regulated industry and what can be done to help clients to manage their accounting. Thanks to Stephan Grand you will discover what are the common mistakes when it comes to do accounting in China and what can be learned from the history of S.J Grand.
======================================================= This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.
Subscribe on : https://www.youtube.com/playlist?list...
=======================================================
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools. Read more on : http://daxueconsulting.com/blog/
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Connect with daxue consulting : 1. Reach us on : http://daxueconsulting.com/contact-us... 2. Learn more on daxue's blog : http://daxueconsulting.com/blog/ 3. Like us on Facebook : https://www.facebook.com/daxueconsult... 4. Follow us on Twitter : https://twitter.com/DaxueConsulting 5. Follow us on LinkedIn :https://www.linkedin.com/company/daxu...
======================================================= https://youtu.be/Cen01jk0GAU
In this episode, Matthieu David interviews Thomas Morisset, CEO of madeforgoods. Through the story of madeforgoods, we are exploring how to build and run SaaS product in China. Thomas Morisset explain to us how he found his co-founders, his business model and how to enter the WeChat ecosystem.
======================================================= This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.
Subscribe on : https://www.youtube.com/playlist?list=PL-kaIFTTyeadBt6D0rnbVGAA33icg8OJn
=======================================================
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
Read more on : http://daxueconsulting.com/blog/
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Connect with daxue consulting :
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Reach us on : http://daxueconsulting.com/contact-us-now/
-
Learn more on daxue's blog : http://daxueconsulting.com/blog/
-
Like us on Facebook : https://www.facebook.com/daxueconsulting/
-
Follow us on Twitter : https://twitter.com/DaxueConsulting
-
Follow us on LinkedIn : https://www.linkedin.com/company/daxue-consulting/
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XNode is a Global Platform for Innovation in China. Matthieu David interviewed Matthieu Bodin and Adriana Verde Rios, the international growth director and program director respectively. Learn about what programs are available for entrepreneurs in China, highlights of the episode include:
8:00 What XNode offers for innovation programs 10:30 Business model of XNode 17:30 The mission to find how innovation is done in China 21:30 How they deal with tough competition in China, and their positive view on it 25:00 Experience with Chinese government support 30:00 A corporate innovation project example 35:00 The 360 view XNode provides for clients 40:45 What are the entrepreneur residence and startup weekend programs 48:00 Difference in operation in Hong Kong, Macau and China 49:15 A bit on renewable energy in China
More on XNode: http://www.thexnode.com/
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/ Facebook: https://www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true Twitter: https://twitter.com/DaxueConsulting
In the second episode of China Paradigm, Matthieu David interviews J.X. Paulin, Founding partner & Managing director at DBX International.
In China since 1994, and specialized in real estate business, he explains to us what means being a foreigner and doing business in the country. During the interview, you will learn how DBX reached 6 million USD sales in 4 years after starting with no initial investment.
Through the story of his journey in the country and abroad, we are exploring together how to build a successful partnership with a Chinese partner when you have no equity on the table. Finally, JX Paulin tells us what can be learned from China to do international business and how this founder, from the African diaspora is leveraging his knowledge and experience gained in China and gain traction in Africa.
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This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.
Subscribe on : https://www.youtube.com/playlist?list=PL-kaIFTTyeadBt6D0rnbVGAA33icg8OJn
=======================================================
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
Read more on : http://daxueconsulting.com/blog/
=======================================================
Connect with daxue consulting :
- Reach us on : http://daxueconsulting.com/contact-us-now/
2.Learn more on daxue's blog : http://daxueconsulting.com/blog/
-
Like us on Facebook : https://www.facebook.com/daxueconsulting/
-
Follow us on Twitter : https://twitter.com/DaxueConsulting
-
Follow us on LinkedIn : https://www.linkedin.com/company/daxue-consulting/
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https://youtu.be/mrnOcyXbArM
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Matthieu David interviews Claudia Masueger, who started the friendly, casual and fun franchise CHEERS Wine in Beijing. With new stores opening up all over China, we learn the strategy behind the startup, how does Claudia experience so much success in a market that is not known to be welcoming to wine?
Highlights of this episode include: 2:00 Size of CHEERS 6:20 Challenges faced in China, moving stores to shopping malls 11:00 How CHEERS keeps the prices in wine so affordable in China 13:20 How Claudia first analyzed the wine market in 2008, what she learned and how she applied it 17:00 How Claudia rebounded after having a factory burn down and how it was a fresh start to get youngsters in China interested in wine 19:00 How the first store achieved positive cash flow in only three weeks 21:30 Staying cash flow positive while opening up many more stores 24:40 What contracts are involved in franchises 29:15 Why some wine players in China fail 31:40 Training employees in China 40:00 How to integrate all of China's delivery systems into one process 43:00 Misconceptions about the consumption of wine in China, and how to understand the market
More about CHEERS Wine: https://www.cheers-wines.com/cheers-explained/?lang=en
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This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.
======================================================
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/ Facebook: https://www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true Twitter: https://twitter.com/DaxueConsulting
In the very first episode of China Paradigm, Matthieu David interviews Thomas Graziani, founder of WalkTheChat. We are exploring how he switched from an agency model to a SaaS product model, how to build a business in China and what the product WalkTheChat (walkthechat.com) can bring to e-commerce businesses to get access to the Chinese market through Wechat. WalkTheChat has been featured in many blogs, publishers and has been recognized as a top player in the Wechat ecosystem by many international firms based in China.
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This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.
Subscribe on : https://www.youtube.com/playlist?list...
======================================================= Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools. Read more on : http://daxueconsulting.com/blog/
======================================================= Connect with daxue consulting : 1. Reach us on : http://daxueconsulting.com/contact-us... 2. Learn more on daxue's blog : http://daxueconsulting.com/blog/ 3. Like us on Facebook : https://www.facebook.com/daxueconsult... 4. Follow us on Twitter : https://twitter.com/DaxueConsulting 5. Follow us on LinkedIn : https://www.linkedin.com/company/daxu...
Adrien Fabry, serial entrepreneur and current general manager of Phoceis Agency in China, explain all the tips, tricks and insights of social commerce in China. In this interview conducted by Matthieu David, we learn not only about different Chinese social media platforms but also practical advice on budgeting, chat boxes, and teamwork.
Highlights of this episode include: 3:11 Size of his business 5:45 The minimum budget to be active online in China is 60-100,000USD a year 12:00 WeChat's ecosystem in China 16:25 How do you configure a chatbox and what can it be used for? 21:15 Social commerce new platforms in China 23:45 Livestreaming in China, is it still hot for social commerce? 24:05 How to turn followers into sales 33:15 Minimum spending per day on advertising in China 39:40 How to initiate a creative campaign in China 47:15 Conversion rate during promotions in China 52:35 How Fabry stands out against the competition in China 56:00 Why make an entire team sales-oriented? 1:02:10 Why is it more difficult to maintain flash sales sites in China? 1:02:46 Differences in wine consumption in China and the west
Learn more about Phoceis Asia: https://www.phoceis.asia/
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This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.
======================================================
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/ Facebook: https://www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true Twitter: https://twitter.com/DaxueConsulting
Alvin Foo, Managing Director of Reprise Digital China, shares his knowledge on marketing in China including KOL marketing, using micro-influencers, SEO and SEM in China. In this interview with Matthieu David-Experton, he also goes in depth about the differences between Baidu and Google, what different roles they play and why search engines are struggling to stay relevant in China.
Highlights of this episode including: 3:00 What is a network agency 6:40 Cases that demonstrate what silent marketing is 12:30 How to define an audience with precision 14:20 How to interact through Douyin 17:20 How to find the right KOLs in China 21:00 Using micro influencers in B2B marketing 27:30 SEO and SEM in China, are search engines dead? 31:00 Why the total number of websites is declining in China, and what this means for marketers 32:30 Can Baidu experience the same success as Google? 36:30 Secret predictions on Google's future, and how it will manage competition with Amazon 40:50 Where is Google strong in China? 46:00 How Alvin became an advisor of so many companies, and what you need to know if you want an advisor like him.
More about Reprise Digital: https://www.reprisedigital.com/
This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.
======================================================
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/ Facebook: https://www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true Twitter: https://twitter.com/DaxueConsulting
Charles Bark, serial entrepreneur in China and CEO and founder of HiNounou shares his dream-driven story with Matthieu David-Experton. HiNounou is a device solution and tech company in China's elderly care market. The company is valued at 25 million USD and has 15 employees in China, Singapore and Hongkong. HiNounou is the preventative solution for China's shortage of 10 million health care workers. Highlights of this episode include:
5:00 The purpose behind creating HiNounou, how to care for elderly parents while away 9:40 China's unique senior care challenge 15:00 The yins and yangs of health care 20:00 How much money Charles had to raise for his business 21:40 Sales and business method 24:30 How the product works, and what innovative tools are involved 33:00 How to find partners and factories in China, with some simple screening questions 39:30 How to convince partners to work with a 'little potato' company 46:40 How a small company can engage large companies 49:00 How HiNounou partnered with Universities to make prototypes 1:00:50 How Charles positioned his company to penetrate the right market 1:08:00 How to trigger the interest in potential partners 1:15:40 How to become a board member of a company
More about HiNounou: https://www.hinounou.com/
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This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.
======================================================
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/ Facebook: https://www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true Twitter: https://twitter.com/DaxueConsulting
Shimi Azar brought Spotad to China, a platform that simplifies mobile marketing. In this interview led by Matthieu David, we learn about Shimi's entrepreneurial story that started as a one-semester study abroad in Beijing and became an 8-year journey in China. Additionally, we get insight into digital advertising in China, tips and what to avoid.
Highlights of this episode include: 4:00 Registering a company in China, opening a bank account, and everything an entrepreneur needs to know 8:50 Current size of the business and how it switched from a creative agency to a tech agency 15:00 Understanding demand-side platform, supply-side platform, and programmatic advertising 25:00 Story of having Ofo as a client 30:00 How ad platforms target users 38:15 Differences in China and the West in advertising 39:20 How to avoid fraud in China, including avoiding buying fake traffic 42:10 The pricing model of Spotad 45:00 Difference between Chinese and foreign clients 46:50 What is the minimum budget of programmatic advertising 52:00 How to ensure the creative content is good enough, including a story with Uber as a client 58:00 Another fraud to look out for, pretending to play your ad but with incorrect re-direct link 1:02:40 Difference between programmatic and prescriptive advertising 1:04:30 How do look alike audiences work in China? 1:08:00 Bytedance's influential role in digital advertising
Learn more about Spotad: https://spotad.co/about/ Learn more about programmatic advertising in China: https://daxueconsulting.com/programmatic-advertising-china/
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This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.
======================================================
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/ Facebook: https://www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true Twitter: https://twitter.com/DaxueConsulting
Jenny Shi, founder of Uniway Consulting, a headhunting firm in China helping businesses find the best candidates to fill their positions. In an interview with Matthieu David-Experton, Jenny explains how she grew her business, and what tactics and tools are used in the headhunting industry in China and around the world.
Highlights of this episode include: 10:10 How to scale up on business referrals 13:30 Tools used in China for recruitment 22:30 Is 9-9-6 really a standard in China? 24:20 How do you build your own database of candidates? 25:15 What is the key-account driven business model? 27:15 How do you assess company culture, and decide if a candidate would be a good fit? 43% of candidates leave a company because of poor company culture! 31:50 How to analyze a candidates personality? 40:10 Tips on recruiting in China 43:00 The two main reasons people leave their jobs 50:00 Red flags when hiring headhunters 54:30 The effect of remote work on the industry, and the future of headhunting
To learn more about the DiSC personality assessment Jenny Shi mentions: https://www.discprofile.com/what-is-disc/overview/
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This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.
======================================================
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/ Facebook: https://www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true Twitter: https://twitter.com/DaxueConsulting
Fabien Guerin, the CEO and Founder of Talent Fishers, discusses optimizing HR and setting up teams in Asia. What are the recruitment and candidate evaluation techniques employed by Talent Fishers? Learn advice on hiring in Asia for both businesses and job searchers.
Highlights of this episode include: 5:00 How to open a new office in China or Asia 8:40 Parameters for finding the right employees in overseas office locations 14:15 How to make cross-border communication with a team go smoothly 24:30 Pricing model of Talent Fishers 29:50 How to run an interview, advice for the interviewee and candidate 34:35 What do candidates in Asia want in a job? 46:40 What technology and tools does Fabien use to evaluate candidates? 58:30 Differences between recruitment in the East vs West 1:06:15 What should foreigners looing to work at Chinese companies consider?
Learn more about Talent Fishers: http://www.talent-fishers.com/
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This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.
======================================================
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/ Facebook: https://www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true Twitter: https://twitter.com/DaxueConsulting
Matthieu David interviews Nicolas Clement, founder of Nego Asia, the China Distributor of one of the global leading sales performance consultancies, Halifax Consulting. He obtained the Stanford Professional Certificate in Strategic Decisions & Risk Management Certificate, and graduated with an MBA from ESSEC Business School. Nicolas Clement emphasizes bringing respect to the negotiation table, and focus on preparation and understanding your counterpart.
Highlights of this episode: 5:40 What is negotiation 4.0? The importance of respect 8:45 Sun Zi and other ancient negotiators, and what wisdom we can gain from them 10:45 Why preparation is the most important step to negotiating 12:15 How to best understand the other party 17:00 Is there a need to adapt knowledge and strategy while in China? 19:30 The paradigm of commercial negotiations, and one key difference in China and US negotiations 22:30 Be yourself, but the polite version of yourself 26:15 Is BATNA （Best alternative to negotiated agreement）still relevant today? 29:30 Advice for an entrepreneur on negotiating with investors 40:50 Using negotiation as a problem solving tool box 49:30 One companies failed negotiation experience in China and what you can learn from it 50:40 Nicolas's opinion on 'The Art of The Deal' and other book recommendations
More on Nego Asia: http://www.negoasia.com
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This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.
======================================================
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/ Facebook: https://www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true Twitter: https://twitter.com/DaxueConsulting
Matthieu David-Experton interviews Benjamin Patin, co-founder of Wheat Co. and Sailang. In this interview we learn about both his businesses, one doing China imports and one is a healthy restaurant in Shanghai. Diving deep into the business model of his restaurant, as it includes many interesting elements like meal planning and nutrition advising, we learn every step of starting a restaurant including initial investment, leases, employee management and expansion.
Highlights of this episode include: 8:15 The value of an intermediary in trade, and how he decides pricing 14:30 How people switch from import to export business successfully 18:10 How Benjamin transitioned from Sailang to Wheat Co. two companies in very different industries 20:30 Are health restaurants mainstream in China? And misconceptions of what is healthy among Chinese consumers 22:40 How to lease a restaurant space in China 25:45 Cost and management of staff in China 30:00 How much investment is needed for renovation? 33:00 Opening a second restaurant location, learning from failure 35:45 How he transformed a restaurant into a bar 42:00 Doing delivery and how to avoid commission fees 45:00 How to find reliable healthy food suppliers in China and the challenges of importing organic food 47:00 How to communicate authenticity of food claims among consumers 50:10 How Wheat Co. created a meal plan business model 56:45 Aspirations for the future of Wheat Co.
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This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.
======================================================
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/ Facebook: https://www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true Twitter: https://twitter.com/DaxueConsulting
Matthieu David-Experton interviews Andrei Prokhorovich, the founder and General Director of Eurasia Development Ltd. Andrei shares his vision of opening China's market to foreign high-tech companies and his insight on what barriers foreign companies face when entering China and what opportunities they can take advantage of in China.
Highlights of this episode include: 5:00 How he got involved in technology exchange between China and Russia 7:35 The size of the company 13:20 How dairy was slowly introduced to China 16:15 How to get a free office in China's technology parks 17:50 How to get Chinese government grants, the requirements for foreign tech companies 22:20 What does Eurasia Development Ltd. do for foreign clients 28:00 How Andrei has built relationships, or guanxi, with experts outside of the company 30:30 Cases of past clients 31:15 How Dodo Pizza entered China in a new retail format 43:00 How he scales his business in China 45:00 Why Yantai is a good place to start a business 1:00 Why communication is a core part of Andrei's life
More on Eurasia Development Ltd.: http://ed-innovative.com/
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This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.
======================================================
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/ Facebook: https://www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true Twitter: https://twitter.com/DaxueConsulting
In this China Paradigm, Matthieu David interviews Julien Delerue founder and CEO of 1000Meetings, a platform building a bridge between event venues and clients. We learn about the MICE industry in China (meetings, incentives, conferences and exhibitions), and how the company aggregates clients both on the demand and supply side. Currently, 1000Meetings has 16,000 hotels in its database and 1,000 as members. Highlights of this interview include:
8:15 Building a software solution 8:30 How the company uses a bidding pricing system 11:10 How he developed a volume of clients and hotels 12:40 How the company is expanding outside of China 13:10 How does the membership work, and how does the company profit when clients use the service for free 19:10 Why the company prefers to acquire clients offline vs. online 26:40 Parameters that are taken into account when finding MICE venues 44:20 Why Julien decided to go to China, and how a backpacking trip to China turned into a 14-year stay and a business 46:30 How did Julien come up with the business model 50:00 How much funding was needed to start the company
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This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.
======================================================
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/ Facebook: https://www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true Twitter: https://twitter.com/DaxueConsulting
Matthieu David interviews Kevin Yu, CEO and founder of SideChef, a cooking app revolutionizing the way of cooking in China and the US. SideChef currently has around 15000 recipes available on it's APP, but is also working on smart kitchens where you can buy groceries and turn on your oven without leaving the recipe page of the APP.
Highlights of this episode include: - The unique business model of SideChef that is profitable while users don't have to pay a dime - How SideChef grew a partnership with a tech giant like Amazon starting from a Linkedin message - The difference between smart kitchen partners in the US and China - How a failed Kickstarter named Chip ended up serving as a demo for their smart kitchen idea - How design thinking translates into team management
More on SideChef: https://www.sidechef.com/
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This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.
======================================================
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/ Facebook: https://www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true Twitter: https://twitter.com/DaxueConsulting
As a thought leader, Ashley Galina Dudarenok is known among the China entrepreneurship community for her bright personality, strong social media presence and her Amazon bestseller book, 'Unlocking the World's Largest E-Market'. After starting her China adventures in Chong Qing at the age of 18, she currently runs two businesses in Hong Kong, Alarice and ChoZan, both focusing on China market strategy specifically eCommerce and social media platforms.
Matthieu David-Experton interviews Ashley in this episode of China Paradigm, covering a wide range of topics important for entrepreneurs to understand not only for their business but for their own personal branding. Topics of this podcast include: - How Ashley started her companies in Hong Kong - How she became a thought leader with the help of a personal coach - Recommendations on how to write a book - Which social media platforms she has found the most useful for becoming an influential thought leader - Why social media is especially important in China - Misconceptions of foreign companies entering China - China's way of CRM and how to navigate it - Why retailtainment is the new way of retail, and how to be playful to attract Chinese consumers - Why Weibo is not dead
'Unlocking the Worlds Largest E-Market' on Amazon: https://www.amazon.com/Unlocking-Worlds-Largest-market-Selling-ebook/dp/B079KNTXMS 'Working with Bloggers, Influencers, and KOLs' on Amazon: https://www.amazon.com/dp/B07K5DKL9S/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 More on Alarice: https://alarice.com.hk/ More on ChoZan: https://chozan.co/
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This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.
======================================================
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/ Facebook: https://www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true Twitter: https://twitter.com/DaxueConsulting
Matthieu David interviews Tom Xiong, founder of Move Shanghai. Move Shanghai is a platform that partners with gyms, fitness classes, and even luxury hotel swimming pools to bring the experience of fitness to Shanghai. In this podcast we learn about the business model and how Move Shanghai makes profit and collaborates with venues, why this model is effective in China where the fitness industry is not yet mature, and Tom's take on why China is a good place for tech entrepreneurship.
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This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.
====================================================== Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools. Read more on: http://daxueconsulting.com/blog/
Matthieu David-Experton interviews Martin Papp, CEO and founder of PAPP'S TEA, a contemporary tea brand based in Beijing dedicated to be THE premium tea brand for healthy trendsetting lifestyles. With products ranging from loose leaf tea leaves and bags to kombucha, Martin Papp has found that China was lacking a fun tea brand. Martin started the company in 2014 with zero capital, zero connections, and zero clients now has an annual revenue of 1 million USD.
Highlights of this episode include: - How the company went from 0 clients to 85 in a few years - The value of a niche market in China - How 'too many' SKUs ended up being an advantage over competitors - How to find and work with out of country factories - What to look for when finding factories - How to adapt to the pace of Chinese clients - How much the initial investment was, and how to find investors - The challenges of marketing kombucha in China, considering that it is originally from China but not commercially marketed. - How Martin conducted key market research at Starbucks to find consumer preferences that shaped his business
More on PAPP'S TEA: https://www.pappstea.com/en/about
Transcript: https://daxueconsulting.com/china-paradigm-transcript-market-tea-china/
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This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.
======================================================
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/ Facebook: https://www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true Twitter: https://twitter.com/DaxueConsulting
In this episode of China Paradigm, Matthieu David interviews Olivier Verot, founder of the Gentlemen Marketing Agency. Olivier teaches us about SEO and SEM in China, as well as explains the many digital tools that are available to use in China. The highlights of this episode include: - Who needs SEO and who doesn't? - What the different types of clients of the Gentlemen Marketing Agency, and what types of strategies they need - Baidu vs. Google SEO - How to drive a sizable amount of traffic cross-border - Why Chinese consumers don't trust ads and what to do about it - Why KOL marketing is a must in China - What measures must be taken to detect fake KOLs
More on Gentlemen Marketing Agency: https://www.youtube.com/channel/UCCnwDWfIKhPYHcNaPcThogA
This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.
======================================================
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/ Facebook: https://www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true Twitter: https://twitter.com/DaxueConsulting
In this episode of China Paradigm, Matthieu David-Experton interviews Annie Guo, CEO and founder of Silkpay, a company assisting European stores in setting up the infrastructure to accept payments from WeChat pay and Alipay. In this episode we learn the following: - The business model of Silkpay and the strategy behind it - Why it is complicated for foreign brands to use QR codes, and how to use them - What taxes apply in China for cross-border e-commerce & understanding the new tax laws in 2019 - Why the Chinese government has lowered taxes for foreign brands, and their incentives behind the new policy - Regulations and logistics for industries like food and beverage, cosmetics, etc. - One pricing tactic that foreign brands should implement to attract more Chinese consumers - How has the yellow jacket protest affected Chinese tourism in France
More on Silkpay: https://www.silkpay.eu/
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This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.
======================================================
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/ Facebook: https://www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true Twitter: https://twitter.com/DaxueConsulting
In this episode of China Paradigm, Matthieu David-Experton interviews Lauren Hallanan, VP of Livestreaming at The Meet Group, China Market Expert, Amazon Best Seller, and KOL in among a Chinese audience. Lauren consults with international brands about how to market in China with influencer marketing, a career pulling from her own expertise as a KOL and livestreamer. Today we learn about Lauren's insights as a foreign KOL, how live streaming in China works, how to build trust between KOLs and clients, and what are the unique benefits of Xiaohongshu vs. Douyin vs. live streaming.
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This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.
======================================================
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
Matthieu David-Experton interviews Dmitry Shklyar, founder and CEO of Eastidea, a company that represents tech companies in the Chinese market. This episode explores how Eastidea assists tech companies with delivering their products to their targeted audience. Dmitry Shklyar explains how important it is to have relevant content that engages Chinese consumers and how to successfully deliver that content.
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This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.
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Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
Matthieu David interviews Louis Houdart, group CEO and founder of Creative Capital. In this episode, we learn how to put a soul into a brand, what is the difference between a brand and a retailer, how to attract Chinese clients, Louis elaborates on the examples of Zara, Louis Vuitton, and InnisFree to describe what makes a brand have a soul. Creative Capital creates, revitalizes, adapts and revives brands, not only creating a brand, but a culture.
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This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.
======================================================
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools. Read more on: http://daxueconsulting.com/blog/
Matthieu David interviews Elijah Whaley, Chief Sales and Marketing Officer of PARKLU, a platform that connects KOLs with brands within China's marketing scene. This episode dives into how PARKLU became the largest KOL database in China, across 13 social media platforms. Elijah Whaley explains how PARKLU became the predominant influencer platform and how companies can better understand KOLs and KOL marketing to provide vaulable content to Chinese consumers. To put it simply, Elijah Whaley and his company PARKLU are the KOLs of KOL marketing in China!
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This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.
======================================================
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools. Read more on: http://daxueconsulting.com/blog/
Matthieu David interviews Miro Li, Co-founder of Double V. Consulting, a consulting firm helping foreign enterprises master China's e-commerce scene. This episode zeros in on XiaoHongShu, a growing e-commerce-social media app in China. Miro Li explains who uses XiaoHongShu and why they use it, how foreign brands can set up a XiaoHongShu account, and how to initiate first customer contact with Chinese consumers.
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This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.
======================================================
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools. Read more on: http://daxueconsulting.com/blog/
Matthieu David interviews Pauline Lahary, founder of myCVfactory, a company which helps clients with CV writing and editing, including downloadable templates and LinkedIn optimization. In this podcast, we learn how Pauline has made incredible SEO success on Google, how she is localizing her brand and product to China, and some insight in CV differences between China and the west.
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This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.
======================================================
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools. Read more on: http://daxueconsulting.com/blog/
In this episode of China Paradigms, Matthieu David interviews Eliza Mao, the customer service director at SPLIO, an omnichannel marketing platform helping brands manage their loyalty programs and marketing campaigns from one platform. In this interview, Eliza shares WeChat marketing strategies, online and offline strategy for customer engagement, and explains how to carry out successful loyalty programs in China.
Transcript here: https://daxueconsulting.com/china-paradigm-transcript-loyalty-programs-brands-in-china/
In this episode of China paradigms, daxue consulting CEO, Matthieu David interviews CEO and founder of ATIOM, Matthew Spriegel. ATIOM is a platform that utilizes the method of microlearning to engage your workforce, anytime, anywhere. In this podcast, we learn about Matthew's experience with China Accelerator and how customized training content paired with microlearning and competition can effectively create team building.
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This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.
======================================================
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
In this episode of China paradigm, Matthieu David, CEO of Daxue Consulting, interviews Stephane Torck, the President and CEO of Asian Markets Development Company LTD, about his experience advising and supporting companies in penetrating China’s markets.
Torck explains how he took over a not profitable 80-store company and made it profitable and how he helped the brand Cache Cache increase their number of stores from 200 to 1000. We also learn what it means for an organization when the China branch becomes larger than the global brand and how stores and e-commerce are interconnected in fast fashion. Torck expands on his experience introducing brands to low-tier cities and partnering with local distributors and franchises. We learn what advantages are in store for brands who go directly to second-tier cities, thereby disproving the idea that going through Shanghai is necessary for foreign brands success. Finally, we learn the key success and failure factors of introducing brands to China.
In this episode of China paradigms, Matthieu David interviews Sebastien Gaudin, the CEO, and co-founder of The CareVoice. The CareVoice is a health insurance tech company which uses a SAAS (software as a service) business model to make hospitals and clinics more customer-centric.
Learn how Gaudin aligns the interests across many communities like health, tech, and entrepreneurs, how he is leveraging AI technology, and he explains the differences between health tech in the west and in China.
In this episode of China paradigm, Matthieu David interviews Florent Bonnefoy, founder of Bonnefoy + Partners, about his 10 years of experience in the food-related business in greater China.
Bonnefoy + Partners works with food entrepreneurs across China mainland, Hong Kong, Japan, Singapore and South Korea on new venture concept development, brand growth and experience design.
In the video, Bonnefoy explains the following:
What are the five criterion that can earn restaurants a Michelin star. Are there really only eight types of Chinese cuisines, or is it more complicated than that? How has Chinese people’s flavour preferences evolved from the 90’s until now? What are the success and failure factors in running a food business in China? In China, does good ingredients necessarily have to be imported, and what are the fest practices to select ingredients? When helping entrepreneurs develop their food businesses, what three elements you work on?
In this episode of China paradigm, Matthieu David interviews Thomas Meyer, co-founder of Mobile Now Group. Thomas teaches us how businesses can keep up in China’s rapidly changing economy, the best social commerce practices to do on WeChat, and some advice on getting to a good agreement with co-founding partners.
Mobile Now Group has the practical goal of helping companies build the best apps and responsive websites out there. They provide guidance, assistance and direction to you at each stage of your mobilisation strategy, including game consultancy, UI design and UX design.
Matthieu David interviews Peng Li, the business director and partner of Merger-Link. Peng Li sold a dozen restaurants for 45 million USD in China and valuing each restaurant at 2-3 million USD. Peng Li, co-founder of Merger -Link has the SaaS solution for you to source the right deals in China with synergies for your business.
Transcript: https://daxueconsulting.com/china-paradigm-transcript-investing-chinese-companies/
In this episode of China paradigm, Matthieu David interviews Aurélien Rigart, Co-founder of IT Consultis a Shanghai-based digital Agency.
IT Consultis has done 450 projects with clients ranging from startups to large companies like Budweiser and Decathlon and has 70 full-time employees in three offices in Asia.
Rigart explains why entrepreneurs in China have to be especially resilient and tells his story of going from the first $500, a 20-day long project to 3 million USD. We learn how to hire the right tech people, how to manage the constantly changing tech scene in China, what are the challenges of opening in new locations like Ho Chi Minh City and Singapore. He gives suggestions like how to localize in China, with tips on programming and user experience.
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This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.
======================================================
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools. Read more on http://daxueconsulting.com/blog/
Matthieu David interviews Jenny (Tingyi) Chen, Co-founder and COO of WalkTheChat, a WeChat marketing agency and software platform. She is also the author of one of the most respected blogs of the digital industry in China: https://walkthechat.com/author/tjenny...
Chen describes how strong shared values allowed solidified the cross-cultural partnership with WalkTheChat's other co-founder Thomas Graziani. Though neither of the co-founders are developers, they were able to launch a tech product that catered to the demand of SMEs looking to start an e-commerce store in China.
In this interview, we learn what the formula is to successfully share content on WeChat, how to target and identify KOLs, and how to utilize up and coming apps like Douyin and Xiaohongshu. Her insight is accompanied by double 11 success stories and examples of how Haidilao (a hot pot chain) and Coco (a tea chain) use Douyin to interact with young Chinese consumers.
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This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.
======================================================
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools. Read more on: http://daxueconsulting.com/blog/
Matthieu David interviews Carol Liu, who managed up to 5 coffee shops she co-created with her husband. Liu's Coffee chain 'Big Sur' is serving 500 coffee cups a day and emphasizes high quality, using top-notch coffee machines and bean-grinding machinery from Italy. Liu explains why she closed 2 shops and focused and deep-dived on 3. Liu goes in-depth on her experience as an entrepreneur in China: how much was the initial investment, how much in commissions do third-party delivery services like meituan, dada or eleme take, and how it is dependent on the weather, and how not having the right business license slowed her shop growth down? Liu also assesses the success of Luckin Coffee and other players in the game.
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This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.
======================================================
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools. Read more on: http://daxueconsulting.com/blog/