Going Digital: Use Digital Marketing to Explode Your Business!: Recent Episodes

Anibal Mijangos

Although the digital world isn't anything new, it's crazy to think that not every business is taking advantage of its power. If you believe your business offers your customers incredible value, then more people in your community (potentially all over the world) should know about it. It's easily possible by "Going Digital."

Since funnels have become a popular buzzword, many believe they are the end all be all of many conversions and a successful business. Not true! There are many things that need to be done BEFORE the launch of any funnel! Let's talk about them.

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We already talked about how important it is to follow up with your audience. Well... the best way to do it is through EMAIL! It's extremely important to build the relationship with your audience. So you'll need constantly need to reach out to them and provide value. Email is a low confrontational way to do it!

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It's one thing to be a good public speaker and a good salesperson, it's another to be a good digital salesperson. And to the masses! It's important to realize that this is a skill in its own right and build it up to dominate in videos, livestreams, and webinars.

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All the top people who use stories to sell use the same formatting. In fact, it's the same format as major movies , tv shows, books, and more. Stories work because they connect with the audience. Once you captivate the audience, then you can go in for the sale.

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Since most people think about their problems through emotion, don't you think it makes sense to appease to their emotions when it comes time to selling or marketing? That's why it's extremely important to use stories to connect with others emotionally. Also... do your best to avoid using too many technical terms as most people you're trying to connect with won't understand them.

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If you throw multiple "solutions" to your audience, you'll confuse them. Instead, lock down on the one core thing that your audience should believe in and that will then make their other concerns/questions irrelevant.

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Tik Tok is a fairly new platform that has quickly grown in popularity. It is much more than just lip synching and dancing videos. There are many creators on the platform sharing insightful information like stock trading tips, money management information, and business growth strategies. And of course, there are top companies promoting their brands on the platform. If they can use Tik Tok, you can too!

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Youtube is one of the most if not the most visited websites out there right now. With so much content being shared on the platform every day, it's important to know key strategies on how you can stand out from the crowd and get your target audience's attention.

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Today, we're taking a look at the mother of all social media platforms Facebook. Facebook has been around for a long time and for good reason. They are an incredible platform that has connected many people all around the world. It's a powerful platform for you to be on and you should definitely begin the foundation to your Facebook growth.

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Twitter is the second popular social media platform we're going to be looking at in the Social Media Platform series. Twitter is very different from Instagram and it requires a solid strategy to build a good following. There are many features that help you grow so it's important you learn what Twitter has to offer before jumping in. Let's talk about Twitter!

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Instagram is one of the most popular social media platforms currently out there. With so many active daily users, it's important that business owners, entrepreneurs, and personal brands look at it to build a solid social media marketing strategy.

Let's take a quick look at what it is, how are some companies using it, and what are some quick tips and tricks on how to truly leverage Instagram's power.

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Ever wonder what social media platform works best for what business? Or what about what's the best strategy to grow for each social media platform? In this new series, we will be talking about the major social media profiles and answer your top questions! I'm excited to get into it with all of you.

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Traffic is what some call the "secret key" of marketing because it's difficult to get and take advantage of.

Want to know the most powerful way of taking advantage of traffic? OWNING it!

Here are the 3 different kinds of traffic:

Traffic You Control
Traffic You Don't Control
Traffic You Own

Let's talk about each of these in today's episode of the "Going Digital" podcast!

In the last episode, we looked into why content marketing is so powerful. In this episode, we're looking into what some call the "content marketing vortex." We also see how Apple is leveraging the power of content marketing and influencer marketing to create a powerful and highly influential content marketing system.

Content marketing is arguably the powerful marketing strategy in our current times. What is it and why is it so powerful? Let's talk about!

Part 2 will be all about strategies to take advantage of content marketing's power. We'll also cover some companies that are doing an incredible job of leveraging content marketing. Be on the look out for the next episode!

A lot of people use social media marketing but few people use it correctly. In this episode, we cover 3 tips that help you create powerful social media marketing easily and quickly.

Have questions or comments?

Send us a voice message here --> https://anchor.fm/goingdigital/message

The email marketing revolution! The popular strategy is to send a bunch of individual emails, make tens or even hundreds of phone calls, and send a lot of text messages. What if there were digital forms of communication that can automate the whole thing and give you back your time? Let's talk about it.

Value ladders are an amazing strategy that everyone should be using for their business, regardless if it's digital or not. In this episode, we will talk about what they are and how you can begin to build one for your own business. I even give you a strategy the pros use!

When we look back in time, we notice that successful strategies have always remained the same. The only thing that has changed is the way those strategies are carried out. That is the tactic. In this episode, we talk about the difference and what this means for the digital world.

The coronavirus pandemic is changing how people are building and operating their businesses. Instead of focusing on personal interactions, like one-to-one coffee chop meetings, people are using Zoom. Instead of going to networking meetings, they're joining Facebook Groups. Since more people are staying indoors and spending time online, businesses that don't adapt to the changes will, unfortunately, have to close their doors.

Welcome to the "Going Digital" Podcast brought to you by Sivana Digital. The Digital world has been around for a while. So why isn't everyone taking advantage of it?

The power of the internet is unmatched. If you want more people to hear your message and receive the value of your business, digital is the way to go.

That is what this podcast is all about. We'll be brining you incredible strategies and insights into the digital world so you can transform your business. All by "Going Digital."