LashCast Podcast: Recent Episodes
Paul Luebbers
In an industry where most of us spend the majority of our time working alone in a room, this is a podcast where you can learn, be encouraged, be inspired and make connections with other lash and beauty professionals.
When you started your lash business were you aiming to be the K-Mart of lashes or was your dream to one day be more like the Nordstrom of lashes? (Does anyone even remember K-Mart?)
Being a high-class establishment that is known for taking care of its clients isn't just something you throw together by accident. You need to
build systems, establish high standards for customer service and you need to have the best equipment.
I see a lot of lash artists work hard to be great at lashing but then cut corners in their choice of equipment and furniture. Sorry IKEA is not high-end.
"Please enjoy my Ektorp in the waiting area."
Today, Courtney Buhler the CEO of Sugarlash Pro comes onto our show to talk about her new venture, Plush and Oak. Her new company has created a high-end-looking lash bed that won't' break your bank. Courtney shares about her journey in bringing this product to life (it's taken years) and why this lash bed could help you charge more for your services.
If you want to get your own upscale lash bed, Courtney wants to help you save $100. Use the DISCOUNT CODE: LASHCASTPODCAST when you checkout and you'll save some cash. The website is listed just below.
Follow:
Plush and Oak:
@plushandoak
https://www.plushandoak.com/
Sugarlash Pro:
@sugarlashpro
www.sugarlashpro.com
Courtney Buhler
@courtbuhler
ANNOUNCEMENTS:
WIN $200 AMAZON GIFT CARD
We need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to paul@lashcastpodcast.com or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support!
JOIN OUR LASHCAST INSIDER CLUB:
Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program.
https://mailchi.mp/lashcastpodcast.com/signup
WANT TO BE ON OUR PODCAST?
If you have a story or something (like lash or business tips) you'd like to share with our industry please email us at paul@lashcastpodcast.com. We are always looking for interesting stories and if you have one, please email us.
TUSSANEE'S LASH RETENTION AND STYLING COURSE - SOLD OUT
Tickets for this class on May 22-23, 2021 in Indianapolis are finally on sale! We have 2 seats left!
THE LASHCONFERENCE 2021 (AKA LASHCON) TICKET SALES ARE COMING!
Save November 6-8, 2021. We plan to sell tickets in May!
BUY YOUR 2021 LASHCONFERENCE T-SHIRT:
http://bit.ly/3pylzIf
IG:
@lashcastpodcast
@thelashconference.con
Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/
Contact Paul Luebbers: paul@lashcastpodcast.com
Does your lash business provide the best customer service in your community? If I were to visit your business, what do you think would most impress me about your customer service? (Please don't say, I developed a close connection with my guests...everyone says that).
I know many of you think your customer service is second to none, but what really makes your business stand out? Is it the reception area? Your in-room etiquette? What makes you special?
In today's episode, we talk about giving your salon a customer service audit where you rate every "touchpoint" in your business. Being the best means you go beyond the norm and wow your clients with special customer service touches that other businesses don't do.
If you want your business to stand out, you can't just do what everyone else is doing. You need to take a deep look at your business, be honest with yourself and grade it accordingly. Once you can have that honest conversation with yourself, you can start to build a business that will set you apart from your competition.
When you are done with this episode, please schedule some time in the coming days to do a customer service audit and grade your business as honestly as you can. Once you're done, have a friend or fellow teammate take a look at it and see if they agree with you.
Once you've done this, you can then make plans to upgrade parts of your experience and begin to build a business that will make you a leader in your community!
ANNOUNCEMENTS:
WIN $200 AMAZON GIFT CARD
We need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to paul@lashcastpodcast.com or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support!
JOIN OUR LASHCAST INSIDER CLUB:
https://mailchi.mp/lashcastpodcast.com/signup
BUY YOUR 2021 LASHCONFERENCE T-SHIRT:
http://bit.ly/3pylzIf
LINK TO APPLY TO BE A SPEAKER AT THE LASHCONFERENCE 2021
https://forms.gle/TjthxSqCGEytqyyD9
IG:
@lashcastpodcast
@thelashconference.con
Facebook: www.facebook.com/groups/lashcastpodcast/
Contact Paul Luebbers: paul@lashcastpodcast.com
Are you ready for another social media app?
If you're like me back in early January, I'm sure you're saying "NO" as you read this.
You might be thinking, "I'm already on Instagram, Facebook, Twitter, Pinterest, Yelp, Tik Tok, LinkedIn, YouTube, and Vine...I don't have any more time!!! Arrrrgh! If I have to post on one more feed, I swear I'm quitting this life, moving to Pennsylvania for a more simple life and becoming Amish".
I get you...that is how I felt too and after living the simple life in Pennsylvania for a month, I decided to give The Clubhouse a try (btw....Vine is gone...in case you didn't notice...you can stop posting there...I just saved you some time..you're welcome).
For the last month, I've been playing with this new app and have grown to really enjoy it. This app can serve a purpose for our industry. You can get benefits from it and not have to put any work into it...now that is an app with some promise.
Sadly, this app is only available for iPhone users at this time. I think I read one of the Clubhouse founders feels Android phones have no practical use other than being a good doorstop (okay...I might be exaggerating a little here). The truth is they have plans for it to be on Android eventually...not sure when yet.
In this episode, I explain what the app is and how it can be useful to you as a lash artist. I also share some tips on how to use the app.
Hope you enjoy this episode and hopefully, we'll see you in the Clubhouse. We plan to start a room soon where we can hang out with you every week and share stories that will encourage and inspire you. Please look at our social media to find out when we'll be hosting our Clubhouse meeting.
See you there!
ANNOUNCEMENTS:
WIN $200 AMAZON GIFT CARD
We need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to paul@lashcastpodcast.com or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support!
LINK TO BUY A LASHCONFERENCE T-SHIRT:
http://bit.ly/3pylzIf
LINK TO APPLY TO BE A SPEAKER AT THE LASHCONFERENCE 2021
https://forms.gle/TjthxSqCGEytqyyD9
IG:
@lashcastpodcast
@thelashconference.con
Facebook: www.facebook.com/groups/lashcastpodcast/
Contact Paul Luebbers: paul@lashcastpodcast.com
Did you know that most of the lashes we use in our industry are made in China, North Korea, and Vietnam?
"Of course I know that Paul...I wasn't born yesterday. Tell me something I don't know".
Did you know if I close my eyes, I only see clowns?
Wait...let me try this again!
Um...did you know that Bella Lash is making lashes in the United States at this very moment as I type this made-up conversation?
"What? You crazy Paul. That's impossible".
True I might be crazy (we can talk about that on another episode) but the truth is Bella Lash has accomplished something most lash artists and brands thought would never happen.
We are honored to have Zach and Haley Chipman come on our show today to share details of this exciting development. They have spent the last few years spending millions of dollars with a dream of making lashes here in the states and bringing jobs back home...and after a lot of hard work, they've succeeded.
One of the lessons from 2020 is that we rely on importing lash products from Asia too much. As long as we have to import most of our products, we will see shortages and delays in the availabilities of our lash supplies. Now that Bella Lash is making lashes stateside, there is hope now that this problem could be a thing of the past.
BTW...if you have been wanting to start your own lash product line, this might be the easiest and most affordable way for you to start your own brand. You won't want to miss this episode.
We hope you will be inspired as much as we were. What Zach and Haley have accomplished is a game-changer and we look forward to seeing how this will continue to evolve and push our industry to new highs.
ANNOUNCEMENTS:
WIN $200 AMAZON GIFT CARD
We need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to paul@lashcastpodcast.com or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support!
LINK TO BUY A LASHCONFERENCE T-SHIRT:
http://bit.ly/3pylzIf
LINK TO APPLY TO BE A SPEAKER AT THE LASHCONFERENCE 2021
https://forms.gle/TjthxSqCGEytqyyD9
IG:
@lashcastpodcast
@thelashconference.con
Facebook: www.facebook.com/groups/lashcastpodcast/
Contact Paul Luebbers: paul@lashcastpodcast.com
Are you thinking of renaming your business? Are you about to open your first business but aren't sure what to call your new salon?
If you said yes to either of these questions, you'll want to listen to this baby cast episode where Paul shares tips from one of his favorite books from 2020: "Hello My Name Is Awesome: How to Create Brand Names That Stick" by Alexandra Watkins. BTW...even if you said no to my questions, I think you'll find this episode to be very intriguing (of course I'm a little bias).
I share 7 things Alexandra says you don't want to do when you name your company. If you do any one of these 7 things, you are going to make it more difficult for future clients to find you online and really connect with your brand.
There is a lot more to this book than these 7 tips so when you are done listening, go to the link below and get your copy (we are not an affiliate). It's a quick read and will give you a step-by-step guide on how to create the best name for your business.
Here's the link to the book:
https://www.amazon.com/Hello-My-Name-Awesome-Create/dp/1626561869
ANNOUNCEMENTS:
WIN $200 AMAZON GIFT CARD
We need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to paul@lashcastpodcast.com or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support!
LINK TO BUY A LASHCONFERENCE T-SHIRT:
http://bit.ly/3pylzIf
LINK TO APPLY TO BE A SPEAKER AT THE LASHCONFERENCE 2021
https://forms.gle/TjthxSqCGEytqyyD9
IG:
@lashcastpodcast
@thelashconference.con
Facebook: www.facebook.com/groups/lashcastpodcast/
Contact Paul Luebbers: paul@lashcastpodcast.com
Do you have a product you want to share with the lash industry? Do you know what it takes to take your product from an idea and make it into a reality?
If you've been thinking of making a product, then this episode is for you. Mary of Cosmoglo sits down with us and shares the details of her journey. I'm sure it won't come as a surprise that her journey was not a smooth one and it's full of setbacks and hard lessons...in fact she is still today working on improving your product immediately after launching it.
We were very inspired by Mary's journey and we know you will too. Mary doesn't hold anything back and goes into detail about how she found her manufacturer and how she went from a basic idea in her head to a final product that she's selling around the world.
Where you can find Mary Harcourt and Cosmoglo!
IG: @thecosmoglolight
https://thecosmoglo.com/
ANNOUNCEMENTS:
WIN $200 AMAZON GIFT CARD
We need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to paul@lashcastpodcast.com or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support!
LINK TO BUY A LASHCONFERENCE T-SHIRT:
http://bit.ly/3pylzIf
LINK TO APPLY TO BE A SPEAKER AT THE LASHCONFERENCE 2021
https://forms.gle/TjthxSqCGEytqyyD9
IG:
@lashcastpodcast
@thelashconference.con
Facebook: www.facebook.com/groups/lashcastpodcast/
Contact Paul Luebbers: paul@lashcastpodcast.com
If you have your own business, you know that if you don't have enough clients or if you don't watch your budget, you could see your business fail. Initially, when you start a business these two things seem to be what most beauty bosses worry about...sadly there are a lot more things you need to think about if you really want to have a successful business.
In today's episode, Paul breaks down five things that can destroy your beauty business if you don't handle them correctly. All these possible issues deal with leading a team so if you are still working alone, please take note so when that day comes and you do hire someone, you can avoid these pitfalls. This episode is not just for salon owners...it's for anyone who leads a team in any kind of business or for people who hope to build a team in the future.
As always please let us know what you think by DMing us on our IG page or just reach out to us via email. We love hearing from your listeners!
ANNOUNCEMENTS:
WIN $200 AMAZON GIFT CARD
We need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to paul@lashcastpodcast.com or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support!
LINK TO BUY A LASHCONFERENCE T-SHIRT:
http://bit.ly/3pylzIf
LINK TO APPLY TO BE A SPEAKER AT THE LASHCONFERENCE 2021
https://forms.gle/TjthxSqCGEytqyyD9
IG:
@lashcastpodcast
@thelashconference.con
Facebook: www.facebook.com/groups/lashcastpodcast/
Contact Paul Luebbers: paul@lashcastpodcast.com
Do you spend a lot of time on Instagram trying to build your following? Having a large following that is engaged with you is a great way to build your business...but it's easier said than done.
In today's episode, we close out our interview with Ali (AKA Lash Anarchist) on how she built her following on Instagram. If you follow Ali you know her page gets huge engagement and it didn't happen by accident. Ali over the last three years has been very purposeful and just has a knack for connecting with people.
I know you'll find this episode to be both helpful and inspiring. Please let us know your thoughts on our IG post regarding this episode.
ANNOUNCEMENTS:
WIN $200 AMAZON GIFT CARD
We need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to paul@lashcastpodcast.com or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support!
LINK TO BUY A LASHCONFERENCE T-SHIRT:
http://bit.ly/3pylzIf
LINK TO APPLY TO BE A SPEAKER AT THE LASHCONFERENCE 2021
https://forms.gle/TjthxSqCGEytqyyD9
IG:
@lashcastpodcast
@thelashconference.con
Facebook: www.facebook.com/groups/lashcastpodcast/
Contact Paul Luebbers: paul@lashcastpodcast.com
What are your feelings about discounting? If you are like a lot of lash artists I talk to, many people feel discounting their services hurts their brand.
I'd say that is true if you are fully booked out for three months and every time you raise your prices, your books stay full. If your name in your community is gold like this, then yes discounting will hurt your brand.
That all said, I'm going to assume there are enough of you out there who are newer and are trying to build your following...or maybe you have a couple of new team members you've trained and they are not busy yet...or maybe it's January or August and things are just a little slower in these months (or maybe you have been dealing with this freakin pandemic and clients are scared to come in). If this sounds like you, then discounting your services can be a great way to attract people to you when done correctly.
In this episode, I explain why you should start looking into discounting your services, how you should discount, when you should discount, and why knowing your lifetime value of a client is so important.
My hope is you'll take this "discount tool" off the shelf, dust it off, and put it back in your tool belt (why am I using a woodshop analogy?). When you are building your business, you want to have every tool at your disposal.
ANNOUNCEMENTS:
WIN $200 AMAZON GIFT CARD
We need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to paul@lashcastpodcast.com or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support!
LINK TO BUY A LASHCONFERENCE T-SHIRT:
http://bit.ly/3pylzIf
LINK TO APPLY TO BE A SPEAKER AT THE LASHCONFERENCE 2021
https://forms.gle/TjthxSqCGEytqyyD9
IG:
@lashcastpodcast
@thelashconference.con
Facebook: www.facebook.com/groups/lashcastpodcast/
Contact Paul Luebbers: paul@lashcastpodcast.com