The Business Storytelling Show: Recent Episodes

Christoph Trappe

Top 14 content marketer Christoph Trappe and guests share tips on how to connect better with target audiences. Named a Top 5 storytelling podcast, a Top 50 podcast to listen to in 2021, and a Top 2.5 percent global podcast.

Over 336,000 downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels and DB&A Television.

Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and many more. Produced by Trappe Digital LLC.

Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking Support this podcast: https://anchor.fm/ctrappe/support

Is your marketing saying things people can't unhear? Tamsen Webster's new book on how to do that is coming out now!

Here's my top takeaway.

Grab your copy here: https://amzn.to/3XQGQj3

Good business storytelling can help companies set themselves apart. And personalization makes things more relevant to the consumer. So, how about combining the two? How does it look to use AI to tie your business story into your prospective customer's story to create a hyper-personalized narrative?

Dan Sanchez, podcast marketing and automation expert, joins me on Episode 670 of "The Business Storytelling Podcast" to discuss just that .Join us to find out how it all works.

Connect with Dan at https://aidrivenmarketer.com

Or else they won't read your content. But how? Todd Rogers, author of "Writing for Busy Readers: Communicate More Effectively in the Real World" joins me on Episode 689 of "The Business Storytelling Podcast" to discuss just that.

Join us and grab a copy of his book here: https://amzn.to/4d47wCy

Use this AI tool to improve your writing: http://writingforbusyreaders.com/ai/

Brett Townsend, SVP at Quester and co-author of "Insights on the Brink" joins me to talk about his new book and the importance of understanding and then participating in consumer narratives.

Why is this such an underused strategy? Join us to find out.

And grab a copy of his book here: https://www.amazon.com/vdp/07edb980516e4ffbb641567c60141a11?product=B0D9KLLZ6J&ref=cm_sw_tw_r_ib_dt_s2XhZ9k6WLCVp

Of course, all of my buying decisions are completely rational. No impulse or need for social alignment will ever get me to buy anything. Pfft. But of course, that's not how the reality of life works and marketers need to understand what the role of psychology in marketing is and how it affects what they are currently working on.

Hunter Thurman, president of Alpha-Diver, which uses data and behavioral science to to drive consumer interest and action, joins me on Episode 687 of "The Business Storytelling Podcast" to discuss the topic.

Join us.

Read Hunter's article on the topic here:

https://alpha-diver.com/psychology-and-marketing/

Sounds silly, I know, right? Why would companies do things that turn customers away - especially when those customers are the customers they would want?

David Avrin, author of "Ridiculously Easy to Do Business With : A practical guide to giving customers what they want--when and how they want it" joins me on "The Business Storytelling Podcast" to talk about that.

Join us.

Grab a copy of his book here: https://amzn.to/3z3I2XZ

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In 2000, as the St. Louis Rams were the greatest show on turf with Kurt Warner I was able to experience how NFL media worked and even had creditentials to the NFC Chammpionship game. Here's what I learned and here's where my career has led.

We all make decisions nonstop, but what are they based on other than our vague recollection of previous decisions? How can we level up decision-making in marketing?

On Episode 685 of "The Business Storytelling Podcast," I'm joined by Erik Larson, of Cloverpop, author of the HBR decision-making checklist, to discuss that topic.

Learn more about Cloverpop: http://cloverpop.com

When buyer trust is lacking, companies can lose money. Who wants to buy from a less than trustworthy company? It's a spectrum, I suppose.

TrustRadius discussed the topic in its Buyer Research Report, and Allyson Havener, SVP of Marketing and Community, joins me on Episode 684 of "The Business Storytelling Show" to discuss it.

Join us and download the full report: https://solutions.trustradius.com/vendor-blog/2024-b2b-buying-disconnect-the-year-of-the-brand-crisis/

Let's find out the current state of buyer trust and how to improve it.

Should I learn how to code as a content marketer? How about taking my kids to code camps or the like? What are the different levels of coding? Updating HTML: is that coding?

Felienne Hermans, Professor of Computer Science Education at Vrije Universiteit in Amsterdam, and I unpack. that topic on Episode 683 of "The Business Storytelling Show."

Connect with her here: felienne.com

Grab a copy of her book here: https://amzn.to/3AL7LF9

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Content testing has certainly come a long way. From technology to better analytical skills on content and marketing teams, the level of content testing has moved on up and with good reason: How else would teams be able to tell if their content is even working. To discuss that topic further, I chat with Erin Del Ponte, a marketing executive who is a steward for accurate attribution and incrementality of investments.

Join us for Episode 682 of "The Business Storytelling Show" to find out how to level up your content testing.

Some new tools can eat up more time than is helpful. Certainly, that can be the case when it comes to testing and testing and testing new AI tools and processes. But at some point, the AI-powered process will either make things more efficient or help drive more results. So how to scale AI is the question I tackle with Jeff Coyle on Episode 681 of "The Business Storytelling Show." Join us.

Try Market Muse to scale your content quality at http://marketmuse.com. Use promo code 15muse

Certainly, some people would argue that just myself is enough (or too much). Ha. But there might be some really good reasons - including business ones - to create an AI avatar or clone. And what's the difference between an AI avatar and a clone? Helen Todd, an expert on how to collaborate with AI, joins me on Episode 680 of "The Business Storytelling Show" to discuss the topic.

Join us.

And listen to Helen's podcast on AI here: https://creativitysquared.com

It's easy enough to just go, go, go. There's one more piece of content that can be worked on, but we need balance to thrive and probably even survive.

Clement Decrop, author of "The Idea Space: The Science of Awakening Your Non-Self," joins me on Episode 679 of "The Business Storytelling Show" to discuss that topic.

Join us and grab a copy of his book here: https://amzn.to/3LXkRRQ

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Do you know the difference? And, most importantly, which one do you need? Trademark Angel CEO Anita Mar joins me on Episode 678 of "The Business Storytelling Show" to explain.

Join us.

File your trademark with Trademarkangel.com

This episode is produced by Trappe Digital LLC, hosted by Christoph Trappe, and supported by Oscar Hamilton, your podcast partner.

Brand and marketing expert Stefan Maritz joins me on Episode 677 of "The Business Storytelling Show" to discuss why creating a meaningful brand and then getting it out there must come first. Join us.

One way to do that is by predicting consumer behavior online and then reacting in a way that creates value for the customer and revenue for the company. Aurangzeb Agha of Metrical, Inc. and I will discuss how to do that on Episode 676 of "The Business Storytelling Show."Join us.

This episode is produced by Trappe Digital LLC, hosted by Christoph Trappe, and supported by Metrical, your behavioral customer engagement solution.

I joined Joshua Laurie on Business Story of the Week podcast to discuss my journey from journalism to content marketing. We explored how storytelling can impact a business's bottom line and the evolution of content strategy. I shared insights on developing a "content performance culture" and offered practical advice for marketers at various experience levels. During our conversation, I drew parallels between sports and content creation, introducing the concept of the "next play mentality." We also discussed the importance of having the right people in the right roles within a content team. Whether you're an experienced marketer or new to the field, this episode provides useful tips and ideas to help improve your content strategy and drive results. Tune in to gain some new perspectives on content marketing and learn how to move your content from simply happening to truly performing.

Ugh. That's not the right kind of commitment companies are looking for, but how can change management bring it all back to actual forward progress?

Sarah Gorsh and Courtney Smock, partners at Slingshot25, are experts at change management and join me on Episode 675 of "The Business Storytelling Show" to discuss just that topic. Join us.

Connect with Slingshot here: http://slingshot25.com

I first met Stacey Lauren when she invited me into her community. "Hey, we are talking about livestreaming podcasts. Want to stop by and chat about it?" Sure thing. Building a business community ... some call it community-led growth (Kathleen Booth). Others have called community building the last great marketing strategy (Mark Schaefer).

So it's worth considering how to build a community around your business.Stacey joins me on Episode 674 of "The Business Storytelling Show" to discuss just that. We dive (not delve 😉, since AI didn't write this) into the topic, including:

What's a business community anyway?
How is it different from having customers?
The steps to build and maintain one.
And more...

Content can drive business results when done well, correctly and efficiently.

One way to do this is by setting up content ops. To discuss what is content ops and related topics, Top LinkedIn Content Marketing Voice Andi Robinson returns to "The Business Storytelling Show."

On Episode 673, we discuss:

What is content ops?
Why is it needed?
How to set it up correctly.

Download Andi's white paper on the topic here: https://hijinxmarketing.com/content-operations-white-paper/

Performance marketer Marin Ištvanić joins me on Episode 672 of "The Business Storytelling Show" to discuss that topic.

We cover:

The power of Facebook ads and how to structure the ad account for maximum efficiency
The growing space of direct-to-customer e-commerce.
Go-to strategies to expand sales through paid advertising.

Learn more about him: https://inspiredigitalgroup.com

This episode is produced by Trappe Digital LLC, hosted by Christoph Trappe, and supported by Oscar Hamilton, your podcast partner.

John Horn, CEO at StubGroup, joins me on Episode 671 of "The Business Storytelling Show" to discuss what steps need to be taken to set up a high-return ad campaign.Join us for this live conversation.

Run your ad campaign with StubGroup now: https://stubgroup.com

This episode is produced by Trappe Digital LLC, hosted by Christoph Trappe, and supported by OscarHamilton.com

There's a time when you should get an attorney, and then there's a time when you definitely, no debate necessary, need a lawyer right this second.

So, when should you think about finding your legal representation? Thomas Frank, partner at The Frank Law Firm P.C., joins me on Episode 670 of "The Business Storytelling Show" to discuss just that.

If you are looking for a lawyer in Long Island, or New York City, connect with Thomas: https://frankfirmpc.com

This episode is produced by Trappe Digital LLC, hosted by Christoph Trappe, and supported by the Frank Law Firm.

Working virtually works. I do it all the time, and without that option, I clearly wouldn't get to work with all the awesome people I work with on the daily. Elizabeth Eiss calls it the Era of Virtual Assistance and getting help from anywhere is easier than ever. That leads me to wonder: How to use a virtual assistant?Elizabeth, founder and CEO of Results Resourcing - THE freelance platform that comes with your own recruiter, joins me on Episode 669 of "The Business Storytelling Show" to discuss:Why we are now in the era of virtual assistanceWhen do people need virtual assistanceHow to use a virtual assistant specificallyAnd more...Join us.

Ah, the dream - making money with your website. And it's possible. In Episode 668 of "The Business Storytelling Show," I'm joined by Matt Raad, who, together with his wife Liz, is a successful website investor who teaches people how to buy, renovate, and sell websites to replace their income and build wealth. In other words, he is an expert at answering: how to make money with my website?

We discuss:

1️⃣ The role of content in website success, renovation, revenue growth

2️⃣ What websites are worth renovating?

3️⃣ How does a website renovation work?

4️⃣ What's the role of SEO? And how about now with AI-powered search engines.

Connect with Matt here: https://ebusinessinstitute.com.au/

Aslak de Silva, CEO of Selfly Store, joins me on Episode 667 of "The Business Storytelling Show" to share how AI is even evolving the vending machine space.

Join us.

This episode is supported by OscarHamilton.com, your podcast support team.

Should your content - corporate, too - be written in the first person and what does that even mean? Here's my answer in this quick bonus episode of "The Business Storytelling Show."

Read more on the topic: https://www.christophtrappe.com/what-is-writing-in-first-person/

Kate Bradley Chernis, founder and CEO of Lately, an AI-driven content creation platform returns to "The Business Storytelling Show for Episode 666 to discuss what are the ethical considerations for generative AI use in business?

Join us.

Try Lately: lately.ai

Check out the eye-level cam I used: https://amzn.to/4bZHujH

Kristian Aloma's narrative economy book: https://amzn.to/3KnC06I

The tones of your copy won't sing when the writers don't even understand why it needs to exist in the first place. Composing those masterpieces all starts with a copywriting brief. Copy Chief Vikki Ross joins me on Episode 665 of "The Business Storytelling Show" to discuss:

Why copywriting briefs are so important
What goes into them
How to use them efficiently

And more...

Are curved monitors just a gimmick, or do they truly enhance your experience while creating content? In this bonus episode of the Business Storytelling Show, I take a closer look at the latest trend in display technology.

I'm putting this 27-inch curved monitor to the test in this review episode.

Join me and check out the model I'm discussing here.

SEO expert expert Sarah Presch joins me on Episode 664 of “The Business Storytelling Show” to give us the answer.

We discuss:

What is cognitive bias?
Things to know for SEO
And more….

Join us.

Connect with Sarah: http://sarahpresch.com

What are some of the common marketing mistakes companies make? Purna Virji, author of "High-Impact Content Marketing," joins me on Episode 663 of "The Business Storytelling Show" to tell us what they are and how teams can avoid making them.

Join us and grab a copy of her book here: https://amzn.to/3yh4rQL

Why coaching is important in the workplace shouldn't even be a question or something that should be discussed at length, but here we are. People are short on time, deliverables are piling up, and they forget about that personal balance. But to create a true content performance culture and even be successful in marketing, teams need to build and grow together. And that includes a certain level of coaching.

Maybe it's not just the "manager" doing it all, either. Thomas Willis, author of "The Great Engagement: How CEOs Create Exceptional Cultures," covers the topic in his book and joins me on Episode 662 of "The Business Storytelling Show" to discuss:

Why coaching cultures matter
How do you get them to work
Where does the time from
And more

Join us.

I joined Emanuel on his podcast to talk about some of my favorite AI workflows and tools.

Join us and listen to his podcast here: https://podcasts.apple.com/us/podcast/marketing-in-the-age-of-ai-with-emanuel-rose/id1741982484

Some of the products mentioned:

Opus Clips: https://www.opus.pro/?via=413b47

Grammarly: https://www.grammarly.com/referrals/redeem?key=n1c49xdadhw6hsts

Otter AI: https://otter.ai/referrals/XT65HNJS

The definition of communication is evolving in business. So, let's find out what that means to you!

David Toushek, the founder of Everything Communications, is leading a revolution in how companies (including communications experts) think about and approach communications. A complete paradigm shift is upon us in the way we approach this most essential building block of business.

Join us on episode 661 of "The Business Storytelling Show" to hear our 24-minute discussion about the topic.

The episode is produced by Trappe Digital LLC and sponsored by Everything Communications. Enjoy this organic, unscripted conversation.

Erika Heald invited me to be a guest on her weekly Content Chat LinkedIn Live.

We discussed a recent market research conference I attended, technology advances in content and many topics in between

Here is our chat and you can connect with Erika here: https://erikaheald.com/

Do writers still need editors in the age of AI? What's their role, and how is it evolving? I can't wait to chat with content marketing director Patricia Chui about that topic on Episode 660 of "The Business Storytelling Show."Join us.

A question that's sparking debate in the podcasting world - do podcasts have video? And perhaps more importantly, should they?

Traditionally, podcasts have been an audio-only medium. Just a couple people chatting into microphones, maybe recording in a studio or at a conference. The core content was the conversation itself, delivered straight to your ears.

But times are changing. More and more podcasters are adding a video component. Recording their discussions on Restream or other platforms that capture video. Some even livestream it.

So what's behind this shift? Is video the future of podcasting? Or does this go against the audio-only spirit of the medium?

Opinions are divided. Some say video creates a richer, more engaging experience. Facial expressions, body language, the ability to show graphics on screen - it all adds to the content. But others argue that podcasts are fundamentally an audio format, easy to consume while multitasking. And that video production makes the process more complex.

So which side is right? I discuss just that in this bonus episode of "The Business Storytelling Show."

Going live: Livestream your podcast to reach more people

Let's discuss how technology can help businesses. On episode 659 of "The Business Storytelling Show," I cover:

Enhancing productivity with tech
Streamlining communication
Data-driven decision making
Operational cost reduction
Innovative marketing strategies

Join me.

Here's how human writers and AI can play together and what human content creators must do differently if they don't want to lose their jobs to AI.

It's possible. Even so-called dull or dry topics need engaging content, but how? Content specialist Ellen Lichtenstein joins me on Episode 658 of "The Business Storytelling Show" to give us the answers. I'm sure it won't be dull. Join us.

Amanda Proscia, author of "PR Confidential" and COO and Founder of Lightspeed PR/Marketing joins me to discuss earned media.

In Episode 657 of "The Business Storytelling Show," we discuss:

What is earned media?
Isn't it just news coverage, basically?
Why is earned media so credible, as mentioned in the book?
How to get earned media coverage

Join us and grab a copy of Amanda's book here: https://amzn.to/3VlHLbI

Guest blogging is a strategy that can help executives and their brands get and stay in front of their consumers in a meaningful way. It's also often great for SEO. To discuss how to guest blog effectively, Jake Doll of BLASTmedia, joins me on Episode 656 of "The Business Storytelling Show."

What should a content calendar include? In this bonus episode with ⁠Christoph⁠, learn about determining priority topics and unique angles for effective content planning.He unveils the four things that set your content up for success.

What are the best ways to promote your podcast, and where should you?

Bruce Wawrzyniak, who has spoken at conferences on the topic and is a seasoned podcaster, joins me on Episode 655 of "The Business Storytelling Show" to give us some ideas. Join us.

Rob Meyerson returns to Episode 654 of "The Business Storytelling" after discussing brand naming in Episode 491.

We discuss building a brand identity as the 6th edition of "Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding" hits bookstore shelves.

In this 24-minute episode, we discuss:

The 6th edition! Congrats. What's new?
What is a brand identify?
How to start building it?
Where does this fall in the priorities of what companies have to do?

Join us.

Grab a copy of the book here: https://amzn.to/4bVjCOW

Branded SERP specialist Jason Barnard returns to "The Business Storytelling Show" to share how to increase branded search and why that's an important strategy.

Join us for conversation.

Sign up for Jason's newsletter here: https://kalicube.com/about/newsletter/

Can crafting caring email narratives increase your conversions while respecting subscriber privacy? An ethical email marketing strategy builds loyalty by valuing people while driving profits.

I'm delighted to welcome Yuval Ackerman, an ethical email strategist and copywriter on episode 652 of "The Business Storytelling Show."

Yuval is a top email marketing voice on LinkedIn for her insights into balancing business goals with building subscriber trust.We will discuss:

What originally attracted you to specialize in ethical email marketing?
What is ethical email marketing?
What are some ethical ways to leverage personalization and automation?
Can the overuse of salesy language actually decrease conversion rates?
Where do you see the most frequent ethical email marketing issues arising?

Join us and subscribe to Yuval's newsletter here: https://www.ackermancopywriting.com/subscribe

Shawn Goodin and team published the AI Playbook for CMOs, and he's joining me on Episode 651 of "The Business Storytelling Show" to discuss the topic.

ChatGPT and other AI tools are changing marketing fast. How can top marketers use them to be more creative and grow their businesses?

With over 20 years driving digital change, Shawn shares hands-on tips for CMOs on hot topics, including:

How to maximize AI use to drive performance.
What risks come with AI and how do you manage them?
What does responsible and effective AI integration look like?
How can CMOs get their teams ready for an AI future (and present?

Join us and read the report here: https://lnkd.in/gnzbgNG4

Tyler Stambaugh studies the culture of Discord and joins me on Episode 650 of "The Business Storytelling Show" to share how Discord can be used in a brand's strategy.

We cover:

What is Discord?
What are the use cases for brands?
What are the advantages and disadvantages?
And more...

Join us.

Learn more about Tyler's company: https://www.magnetiq.xyz

Chris Kocek, author of "Any Insights Yet?: Connect the Dots. Create New Categories. Transform Your Business" joins me on Episode 649 of "The Business Storytelling Show" to discuss his book, including the "insight-building process in a way that can help any business leader or marketing practitioner get to higher ground."

Join us. Grab a copy of his book here: https://amzn.to/3UbQTPo

chima mmeje🏳️‍🌈, Senior Content Marketing Manager at Moz, joins me on Episode 648 of "The Business Storytelling Show" to discuss:

What is authoritative content?
Why it matters to business growth.
How to create authoritative content.
How to measure its impact.
And more.

Join us.

Kristian A. Alomá, Ph.D., author of "Start with the Story: Brand-Building in a Narrative Economy" joins me on Episode 647 of "The Business Storytelling Show" to discuss:

What is the narrative economy?
Why does the narrative economy exist?
How is brand building different in the narrative economy?
And more.

Join us and grab a copy of his book here: https://amzn.to/3U6gr0r

Dana DiTomaso, president and partner at Kick Point Inc., helps teams level up their analytics and joins me on Episode 646 of "The Business Storytelling Show" to discuss how you can measure content success.

Let's find out how to measure content effectiveness so teams can focus their time on creating the content assets that drive results.

Join us.

Find the playbook here: http://kpplaybook.com

On this bonus episode, I discuss marketing approval processes that work and that can actually help produce higher-performing content.

I discuss:

Defining the Marketing Approval Process
Exploring Standards & Criteria
Essential Documentation
Approval Workflows - implementation
Managing Stakeholder Input
Continuous Process Optimization

Join me.

If you need help optimizing workflow, follow this link: https://www.christophtrappe.com/hire-a-workflow-consultant-to-be-more-efficient-in-your-marketing/

Steve Woodruff, aka the King of Clarity, and author of "The Point: How to Win with Clarity-Fueled Communications," joins me on Episode 645 of "The Business Storytelling Show" to discuss:

Why clarity is so important
What's the struggle with it for communicators?
Which skills should people focus on learning to be clear?
And more...

Join us and grab a copy of his book here: https://amzn.to/3U4ZCmm

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Top LinkedIn Voice Lindsey Gamble joins me on Episode 644 of "The Business Storytelling Show" to discuss the topic, including:

When should brands do influencer marketing?
What are the best ways to identify the right influencers?
What are best practices to work with them?
And more.

Join us. Subscribe to Lindsey's newsletter here: https://lnkd.in/gfgs8upf

Not seeing the results you are after? Missing the experience needed by leaders in your organization? Maybe it's time for a fractional executive, which could be a fractional chief operating officer, chief marketing officer, chief financial officer, or even a fractional content marketing leader.

To discuss how an engagement with a fractional executive can work, I'm joined by Ben Wolf, a fractional COO, on Episode 643 of "The Business Storytelling Show."

We discuss:

How do you know you need a fractional executive?
What are the advantages?
What are the potential disadvantages?
And more...

Join us.

Connect with Ben's company: https://wolfsedgeintegrators.com/

Work with me as a fractional content marketer: https://www.christophtrappe.com/hire-a-fractional-chief-content-officer-for-cutting-edge-fractional-content-marketing/

Marketing is certainly an ever evolving career, which makes it ever so important to understand the new rules of marketing.

To find out what those are, I'm joined by David Meerman Scott, author of "The New Rules of Marketing and PR", on Episode 642 of "The Business Storytelling Show."

We discuss:

Why do we need new rules?
What are they?
How can companies use them to thrive?Where do companies struggle?
And more...

Join us and grab a copy of his book here: https://amzn.to/3TGitE7

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In this episode, I share the three important areas every marketing workflow needs to have to make a marketing program successful.

Those are:

Strategy
Creation/Creative/Implementation
Technical

Join me.

How is your workflow currently looking? Need help updating it? Let's talk. You can grab a time here: https://calendly.com/ctrappe/strategy?month=2024-01

Emanuel Rose, author of "Authentic Marketing in the Age of AI" joins me on Episode 641 of "The Business Storytelling Show" to discuss the topic. We discuss:What is authentic marketing?How does AI affect it?How can you tell when marketing is inauthentic?How to ensure your marketing is authenticJoin us and grab a copy of his book here: https://amzn.to/3NyrU4R

Greg Stuart, CEO @ MMA Global, joins me on Episode 640 to discuss how marketing can do a better job and what the role of artificial intelligence is on that road to success. Join us.

Learn more about Greg's association here: https://www.mmaglobal.com/ai

This episode is supported by Oscar Hamilton, which can help you succeed in podcasting. The episode and podcast as a whole is produced by Trappe Digital LLC.

Aytekin Tank, author of "Automate Your Busywork: Do Less, Achieve More, and Save Your Brain for the Big Stuff" join me on episode 639 of The Business Storytelling Show to discuss how to automate more of the tasks that slow you down. Join us and grab a copy of his book here: https://amzn.to/4az2FJJ

Ninad Pathak, freelance technical writer, joins me on Episode 638 of "The Business Storytelling Show" to discuss that topic. What actually entails a good SEO strategy? Join us.

On this bonus episode, I share whether or not press release link building is worth it. I cover organic and paid strategies and how they can help you build your organic rankings and traffic.

John St Pierre's new book "The $100M Journey: Your Guide to Growing the Business of Your Dreams without Going off the Cliff" is now out and he's joining me on this episode of "The Business Storytelling Show."

Join us and grab a copy here: https://amzn.to/3T1SSFl

This episode is produced by Trappe Digital LLC and sponsored by Norrin Radd, your premium podcasting marketing experts.

Freelance writer and social media manager Karen Bright joins me on episode 636 of "The Business Storytelling Show" to discuss:

What are lead magnets?
Why are so many less than perfect?
The anatomy of a good lead magnets before AND after the signup.

Join us and connect with Karen here: https://lnkd.in/gcYWbqSi

Derreck Stratton, founder and CEO of HUDU, joins me on Episode 635 of "The Business Storytelling Show" to discuss HUDU, the DO-er Driven Ecosystem built for the gig economy to help people move beyond living paycheck to paycheck.

Join us and download the HUDU app here: https://heyhudu.com

This episode is produced by Trappe Digital LLC and supported by HUDU. Thanks for the support.

Alex Fink, founder and CEO of Otherweb, joins me for Episode 634 of "The Business Storytelling Show" to discuss the topic. Join us for this conversation.

Learn more about Otherweb here: https://otherweb.com

This episode is supported by Norrin Radd, premium podcast marketing for experts, and produced by Trappe Digital LLC.

Jon Gillham, founder of Originality.AI, joins me on this episode to discuss the topic.

Join us and check out Jon's company here: https://lnkd.in/gatRkAs2

This episode is supported by Norrin Radd, premium podcast marketing for experts, and produced by Trappe Digital

Emily Crookston, a ghostwriter and content expert, joins me for Episode 632 of "The Business Storytelling Show" to discuss what goes into finding your writing voice. Join us.

Connect with Emily at https://www.thepocketphd.com/

Here are my top 4 ways to grow your podcast.

Need help with your podcast launch? Let's chat: https://calendly.com/ctrappe/strategy?month=2023-11

Having a successful podcast takes dedication and smart strategy. Here are 4 tactics for growing a podcast audience.

Get on a Consistent Schedule

The first tip is to release episodes on a regular schedule, whether that's weekly, biweekly, or monthly. Many podcasts fizzle out after 10 episodes because they don't stick to a schedule. By consistently publishing new episodes, you make it easier for listeners to tune in and build a habit of listening.

Optimize for Search

Next, optimize your content for search engines. Use keywords and phrases in your titles, and descriptions, and show notes so people can find your podcast when searching for related topics. This allows you to reach new listeners who are interested in what you cover.

Book Relevant Guests

Having guests on your podcast expands its reach, as they will promote their appearance to their own networks. Aim to book experts and influencers whose followers will be intrigued to check out your show. This cross-promotion is a proven way to grow an audience.

Distribute the Video Version

Finally, livestream recordings and distribute the video version on platforms like YouTube and Spotify. Though podcasting started as an audio-only medium, video opens up new ways to find and engage listeners.

Consistent scheduling, SEO optimization, strategic guests, and video distribution - these tips can set you up for podcasting success. Implement them to expand your reach and listenership.

As an influencer, setting up an Amazon Storefront allows you to earn commissions by linking to products you recommend. But you can further customize your storefront to effectively showcase your brand and content. On this episode and in this article, I will walk through how to apply for the Amazon Influencer Program, and then optimize your storefront by adding idea lists, photos, videos, and live streams.

Michael Nevski, director of global insights at Visa, joins me to discuss how you can understand consumers better to create better marketing content.

Monetizing a personal or corporate blog is definitely achievable through a variety of strategies. On this episode, I'll explore the top 5 proven ways to start earning an income from your site.

Let's talk about what Amazon Kindle Vella is and how you might publish ongoing stories and content to this platform and newish content type on Amazon.

Read even more: https://www.christophtrappe.com/a-new-option-to-publishing-short-stories-amazons-kindle-vella-how-to/

Robert Rose joins me on this episode of "The Business Storytelling Show" to discuss his latest book on content marketing strategy. Join us and grab a copy here: https://amzn.to/3sftDED

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Steve Miller, author of "Uncopyable," joins me on "The Business Storytelling Show" to share how brands can stand out in their markets.And it's not about being better! It's about being uncopyable. Join us and grab a copy of his book here: https://amzn.to/46zPxBx

Uncopyable: How To Create An Unfair Advantage Over Your Competition

James I. Bond, author of "Brain Glue," joins me on this episode of "The Business Storytelling Show" to discuss how to sell your ideas and products better.
Join us and grab a copy of the book here: https://amzn.to/3ZQXYGa

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Modern B2B marketing is one way to stay up to date on reaching prospects in the best possible way, but what does modern B2B marketing entail, and how can you make it a long-term success?
Let's discuss that on this episode of "The Business Storytelling Show," with David Sweenor and Kalyan Ramanathan, authors of "Modern B2B Marketing: A Practitioner's Guide to Marketing Excellence."
Join us and grab a copy of their book here: https://amzn.to/3RIjYB5

On this episode with Ghostwriter Bruce Shutan, we discuss what goes into finding your writing voice when working with a ghostwriter and when writing your own content.Join us.

Connect with Bruce Shutan here: http://bruceshutan.com

We all have areas where we naturally excel and things we struggle with. This raises an important question -should you focus on strengths or weaknesses? There are pros and cons to each approach. Analyzing your specific situation is key to finding the right balance between capitalizing on talents and addressing deficiencies.

It's an age-old dilemma - are you better off doubling down on your innate abilities or working to improve your shortcomings? Conventional wisdom used to push the idea that well-rounded competency across all areas was ideal. However, in recent decades, there has been a shift towards playing to your strengths.

As I mentioned in my book "Is marketing a good career?" It all comes down to your situation, stage in your career and also what team you're able to join.

Search engine optimization (SEO) is crucial for driving traffic to your website and boosting your online visibility.

As a content creator or marketer, it's important to regularly audit your website's SEO health to identify any issues and opportunities for improvement. In this podcast, I'll walk you through my workflow for conducting an SEO audit, including the tools I use and key things I look for.

Tools and sites mentioned on the show:SEO Minion: https://seominion.comWincher: https://www.wincher.com?via=christoph70 Google Search Console: https://search.google.com/search-consoleChristoph's Content Corner: http://christophtrappe.com

Scot Westwater and Susan Westwater return to the show to talk about their new book: "Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement"
Join us and grab a copy here: https://amzn.to/3Ex5AUo

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I discuss what some types of influencer compensation are, which ones companies should consider and why.

Leaders and really anyone need to build connections to drive performance.
Mark Carpenter, author of "Master Storytelling: How to Turn Your Experiences into Stories that Teach, Lead, and Inspire" joins me on this podcast episode to discuss how people can build relationships through their own stories.
Join us and grab a copy of his book here: https://amzn.to/45Na8Sg

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Podcast pro Max Branstetter returns to "The Business Storytelling Show" to share the steps that podcast hosts can take to improve the guest experience and make a podcast interview a success.
Connect with Max here: http://maxpodcasting.com
Wonder how to launch a podcast, download this checklist: https://lnkd.in/gt-qKTGv

Commenting on LinkedIn posts is a proven social selling strategy, but posting "great content" or something else that is generic and blah won't help you stand out. But this LinkedIn AI tool - Engage AI - which we discuss in this podcast episode, can help.

Engage AI helps you write comments faster to the right prospects, which in turn can help you stand out and move to conversion quicker.

On this episode of "The Business Storytelling Show," I'm joined by Engage AI Managing Director Jason Tan.

Learn more here: https://lnkd.in/gXy83zeu

This episode is produced by Trappe Digital LLC and supported by Engage AI.

In our fast-paced, high-tech, ever-evolving world the speed of change and decision-making is getting faster, the level of competition fiercer, and adversity, ambiguity is striking harder than ever.
As this is the current and future state of our world, it is imperative that business development and marketing personnel break through the clutter to effectively communicate and present compelling messages to its internal & external customers.
This ability to connect the dots between the messages delivered, and the relevance to the audience is a way to secure mutually rewarding goals, objectives and create a clear competitive advantage for you, your product/service, and organization.
Join me for this episode of "The Business Storytelling" with Steve Gavatorta.
Connect with Steve here: http://www.gavatorta.com

Author Sam Horn returns to the show to discuss her new book: "Talking on Eggshells: Soft Skills for Hard Conversations."
We discuss:
Why are people avoiding conflict?
Why sometimes conflict can be necessary.
How to learn the right soft skills for hard conversations.
Join us and grab a copy of her book: https://amzn.to/45BIc3h

Email marketing rules fall into a few categories:
Those that you have to follow because they are the law - like spam laws.
Then there are the ones that are best practices
Finally, we have email marketing rules that are things you earn and that help you drive results in your marketing career.
On this episode of The Business Storytelling Show, I'm joined by Chad S. White of Oracle and author of the two-book part series "Email Marketing Rules." Yup, there is so much to cover it doesn't fit into one book!
Join us and grab his books here: https://amzn.to/3suVMrj

This is an episode of "The Marketing, Demystified podcast" from your growth marketing partner - Growgetter.

The Content Marketing Institute released its new Salary Report, and as part of that, it explores AI’s role in content marketing - an important topic to cover here for sure. Jennifer Mancusi (Vogel) is joined by Lisa Murton Beets, research director at CMI, to hear what the report found.
Join us and grab your copy of the report here: https://contentmarketinginstitute.com/articles/content-marketing-salary-outlook

Ramp up your revenue now with Growgetter: http://growgetter.io

We are discussing Dr. Gleb Tsipursky's new book "ChatGPT for Thought Leaders and Content Creators: Unlocking the Potential of Generative AI for Innovative and Effective Content Creation" on this live stream to find out how thought leaders and content creators can make use of generative AI.
Join us and grab a copy of the book here: https://amzn.to/47oY7np

In this bonus episode, Christoph shares some of the common issues why websites don't rank and what you can do about it.

Enjoy the episode and to book time to get help from Christoph to get your website to rank, schedule a slot here: https://calendly.com/ctrappe/content-marketing-seo?month=2023-09

Aaron Ahuvia, marketing professor and author, joins me on his episode to discuss the topic including:
What makes people love a brand?
How can brands tell a better brand story
And more...
Join us and grab a copy of Aaron's book here: https://amzn.to/3QmzTEk
Connect with Aaron here: https://lnkd.in/gHtYhY6E

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Kevin Hanegan, author of "Turning Data into Wisdom" joins me on this live recording of "The Business Storytelling Show" to discuss the topic, including: How do you turn data into wisdom? What steps need to be taken to make use of what was learned? How can this make our business perform better?

Key topics include:

On the podcast episode with Kevin Hanegan, we discuss:

Why is data literacy so important?
Why is data literacy so important?
How to make the team more collaborative.
The problem of being right or wrong in marketing.
What is the hierarchy of analytics?

Join us and grab a copy of his book here: ⁠https://amzn.to/3KlC2fs⁠

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When is the best time to write? Hmm. Good question. I know when my best time to write is, but certainly, the answer depends on:

Personal preferences
Environmental impact

I discuss the topic in this bonus episode and you can read more here: https://www.christophtrappe.com/master-your-content-output-when-is-the-best-time-to-write/

Communications has a role in building up businesses but where should it fall in an org chart and why?
Grace Williams of BLASTmedia joins me on this live recording of "The Business Storytelling Show" to discuss the topic, including:
What's the definition of communications for a company?
Why is this an important function?
Where should it fall in an org chart?
What are the KPIs companies should go after?
Join us and connect with Grace here: https://lnkd.in/giEQAgft

Marketing has seen a tremendous amount of technological disruption or advancement - depending on how you look at it. That can be a motivator for you or can be overwhelming.

https://www.christophtrappe.com/is-marketing-a-good-career/

Content expert Fleur Willemijn van Beinum joins me on this live episode of "The Business Storytelling Show" to discuss where content fits in an org chart.
Join us and connect with her here: https://lnkd.in/giqzzvkQ

AI-generated transcript: https://www.christophtrappe.com/building-a-team-organizational-structure-in-marketing/

In this bonus episode of "The Business Storytelling Show," I look at what is a prompt in AI and how to write better ones. Join me.

Steve joins me on this episode of "The Business Storytelling Show" to discuss the topic.
Join us and grab a copy of his book here: https://amzn.to/44BIPK8

This podcast episode was created with Christoph's cloned AI voice, based on an article on his blog.

Listen in and read the article here: https://www.christophtrappe.com/the-ai-predicament-is-using-ai-cheating/

Rob Biesenbach, author of the best-seller "Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results" joins me on Episode 609 of The Business Storytelling Show" to discuss the topic.
Join us and grab a copy of his book here: https://amzn.to/3XDoB09

Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results

Join me for this bonus episode of "The Business Storytelling Show" to learn about the program and how to use it.

Top global influencer and thought leader Jeff Bullas joins me on this episode of "The Business Storytelling Show" to discuss the topic.

We discuss:

Why blogging still works
The role of AI in content strategy
Channels to use
And more...

Join us and connect with Jeff at http://jeffbullas.com

In this bonus episode, I discuss the following:

What AI in content creation is good for
Where it's lacking
My prediction for the future

Join me.

I was a guest on the "Marketing with Empathy" podcast and discussed my book on creating a content performance culture.

Listen to all of that show's episodes here: https://www.podpage.com/marketing-with-empathy/87-how-to-create-a-content-performance-culture-christoph-trappe/

Let's talk about marketing your book to get back into the swing of things.
We've discussed before that writing a book can build the brand of business leaders, which can then drive revenue.
To discuss success strategies, I'm joined by Melody Ann Owen of Author Nation to discuss the topic.
Join us and check out Melody's company here: authornationtube.com

Using Eleven Labs, I cloned my voice, and the result is something. Have a listen...

Jose Gorbea, of HP, joins me on this episode of the marketing podcast "The Business Storytelling Show."

Join us and connect with Jose here: https://lnkd.in/gfjpV9jW

On this bonus episode of "The Business Storytelling Show," Christoph discusses what content velocity is, how it fits into creating quality content and what is the right content velocity.

If you like my content, please connect on LinkedIn: http://linkedin.com/in/christophtrappe

Wayne Mullins of Ugly Mug Marketing joins us to discuss the topic. Join us for this live conversation and check out Wayne's company here: https://lnkd.in/gEMe5NHt

This episode is a free chapter from my "Is marketing a good career?" book and is being read by my cloned voice through artificial intelligence. To read the full book: https://www.christophtrappe.com/is-marketing-a-good-career/

Ashley Guttuso - marketer, strategist, and trust builder - joins me on this live recording of "The Business Storytelling Show" to discuss how content builds trust.
Join us and connect with Ashley here: https://lnkd.in/gpdkgwyX

One of the decisions that needs to be considered when your new book publishes is whether or not to enroll it in Kindle Unlimited. It's a legit question to ask: Is Kindle Unlimited worth it for authors? So, let's get to answering it here.

On this video podcast, I discuss the following:

What is Kindle Unlimited?
Advantages of Kindle Unlimited for readers
The advantages for authors

Read more: http://christophtrappe.com/is-kindle-unlimited-worth-it-for-authors

Aliza Licht's book "On Brand" is now out and discusses all the intricacies of building your own brand. Join us for this live discussion on the marketing podcast "The Business Storytelling Show."
Grab a copy of Aliza's book here: https://amzn.to/42amGAN

Ayelet Fishbach, author of "Get It Done: Surprising Lessons from the Science of Motivation," joins me on this episode of "The Business Storytelling Show" to share we can influence ourselves and get things done.
Join us and grab a copy of her book here: https://amzn.to/3BwOCUp

Get It Done: Surprising Lessons from the Science of Motivation

How to drive business growth through social media might surprise you, but the strategy I discuss in this short 60-second bonus episode works.

If you need help getting started, contact me today: http://growgetter.io or christoph@growgetter.io

Marketing expert Tamika Carlton joins me on this live recording of "The Business Storytelling Show" to share why we need to stop using the term "leads" and what verbiage would be better. Join us and connect with her here: https://tamikacarlton.com

Related content:

5 Ways Answering Faster Can Help Generate More Qualified Leads And Increase Sales https://www.christophtrappe.com/5-ways-answering-faster-can-help-generate-more-qualified-leads-and-increase-sales/

4 Steps To Mine Your Competitor’s Twitter Account To Generate Leads https://www.christophtrappe.com/lead-generation-competitor-twitter/

Lead Response Time: How Quickly Should You Follow Up With Leads? https://www.christophtrappe.com/lead-response-time-how-quickly-should-you-follow-up-with-leads/

Howard Wolpoff, Chief Marketing Strategist at Profit Master Business Solutions, joins me on this live recording of "The Business Storytelling Show" content strategy podcast to discuss the topic.
Join us.

Work with Howard here: https://profitmasterbusinesssolutions.com/

RJ Licata, senior director of marketing at Terakeet, joins me on this episode of "The Business Storytelling Show" to give us the scoop. Our discussion includes the importance of owned asset optimization and how that fits into a good marketing strategy.

Learn more about Terakeet here: https://terakeet.com

Join us.

This episode is produced by Trappe Digital LLC and supported by Zenmedia.

The words we use can persuade people to do things and Jonah Berger uncovers what those words are in his latest book, "Magic Words."

I give a quick review in this bonus episode and highlight what you will learn. Grab your copy here: https://amzn.to/3P5zh5f

Magic Words

Best-selling author of "STICKING TO MY STORY: The Alchemy Of Storytelling For Startups," Donna Griffit joins me on this episode of "The Business Storytelling Show" to discuss the topic.
Join us and grab a copy of her book here: https://amzn.to/3LDqG6u

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Kevin Eikenberry, author of "The Long-Distance Team: Designing Your Team for Everyone's Success" joins me on this live recording of "The Business Storytelling Show" to share the latest when it comes to leading distributed teams.
Join us and grab a copy of the book here: https://amzn.to/3oJHBwq

Connect with Kevin here: http://kevineikenberry.com

The Long-Distance Team: Designing Your Team for Everyone's Success (Long-distance Worklife)

Quoting people in our articles can help us write better articles. They bring their expertise and unique opinions to the table that can improve the content and make it go deeper. But how do we refer to them, and how about on the second reference? I discuss this topic in this bonus episode of the marketing podcast "The Business Storytelling Show."

Read even more on the topic here: https://www.christophtrappe.com/handle-names-in-articles-on-second-reference/

Ross Romano of "Be Podcast Network" joins me to discuss how branded podcast help with sales and networking.
Join us and connect with Ross here: https://www.linkedin.com/in/rossromano/

Related content:

Should your company launch a branded podcast? A chat with Alison Osborne of Quill Inc & CoHost https://podcasts.apple.com/us/podcast/559-should-your-company-launch-a-branded-podcast/id1591411647?i=1000589552451&itsct=podcast_box&itscg=30200&ls=1

Podcasting is an excellent way for leaders to build their brands, but given that the medium can be new to many, podcast coaching for leaders with an actual podcast coach is worth considering.

Learn more on this episode, and if you want to talk to me about coaching you, book a 30-minute call here: https://calendly.com/ctrappe/business-hello?month=2023-05

Chris Keefe, Chief Product Officer at Poppulo, joins me to discuss the topic on this live recording of "The Business Storytelling Show."
We touch on:
How AI impacts corporate communications
How to use AI tools to your advantage
What downfalls should we look out for?
And more...

This episode is supported by Zen Media and produced by Trappe Digital.

Here's why your brand needs to invest in voice marketing now.

Join me and learn more by reading this must-read book on the topic: https://amzn.to/3MqAeU9

Julie Bee helps teams avoid burnout and joins me on this episode of "The Business Storytelling Show" to discuss the topic.
Join us and connect with her here: https://lnkd.in/gQpWhkYN

Lori Highby, founder of Keystone Click, joins me on this live recording of "The Business Storytelling Show" to discuss the topic.
Connect with her here: https://lnkd.in/gYCyiuW5

Does every brand need personality in marketing? The short answer is yes, and every brand has some personality in its marketing anyway. It could be stiff or fun or something somewhere in-between. But how do we find the right personality for our brands, and more importantly: How do we implement it?

I discuss that in this bonus episode.

Read more here: https://www.christophtrappe.com/personality-in-marketing/

Rokas Golcas, author of the new “Google Ads Blueprint: An easy-to-follow Guide for Getting Results with Google Ads,” joins me on this episode of “The Business Storytelling Show” to discuss his new book.
Join us and grab a copy here: https://amzn.to/3zy4PYE

I share how wireless livestreaming works and what camera you might consider trying.

Read more: http://christophtrappe.com/wireless-action-using-a-wireless-live-streaming-camera

Order the new emeet wireless cam here: https://emeet.com/products/emeet-streamcam-one

Joe Pardavila, author of "Good Listen," joins me on this live episode of "The Business Storytelling Show" to share how we can have better conversations in life, business, and on podcasts.
Join us and grab a copy of his book here: https://amzn.to/3JMqaCk

Ron Watt Jr. joins me to discuss why so much content out there sucks and how we can ensure our content doesn't.
Join us.
Connect with Ron here: https://lnkd.in/gxq6qJXE

Content produced by artificial intelligence is all the rage now, but do you need to add a disclaimer to content letting the audience know that the content was artificially produced? I discuss that in this bonus episode of "The Business Storytelling Show."

Author Heather Younger returns to the show to discuss her new book on the art of active listening.
Join us for this episode of "The Business Storytelling Show" and grab a copy of her book here: https://amzn.to/3ljHtTa

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Content marketing expert Chelsea Alves joins me to discuss how to create content for the different stages of the funnel and more.

Join us.

Connect with Chelsea here: https://www.linkedin.com/in/chelsea-alves/

Connect with Christoph here: http://christophtrappe.com

Aviation entrepreneur Travis Lamance joins me on this live recording of "The Business Storytelling Show" to propel our knowledge about private air travel forward.

We'll discuss:
How do you fly private anyway?
Why would it even be an option for you?
What are the best things about flying private?
And more...

Join us and try private air travel today: https://lnkd.in/dHfGZi9q

This episode is sponsored by Haven Aero, LLC and produced by Trappe Digital LLC.

I answer the question on how often you should blog (new content and updating existing content) here.

More content tips at christophtrappe.com.

Jacob Hiler, professor of marketing at Ohio University, joins me to share how today's college students learn about influencer marketing.

Join us and connect with Jacob here: https://lnkd.in/dfbiVa2i

Read my article on influencer marketing best practices here: https://www.christophtrappe.com/influencer-marketing-best-practices/

In this quick bonus episode, I discus whether or not a radio career is worth it and where all radio skills can be used in content.

Join me.

Stacey Danheiser, the Creator of The Confident Marketer Playbook, joins me on this podcast episode to discuss how you can be more confident to drive marketing results.

Join us and learn more about the playbook here: https://lnkd.in/g8DrYWuD

You can now use artificial intelligence cameras for virtual meetings and live video podcasts, but what are AI camera benefits, how do they work, and do they help us create better content?

Join me on this bonus episode and learn more here: https://www.christophtrappe.com/camera-on-what-are-ai-camera-benefits/

Adrienne Sheares of ViviMae Labs joins us on this live podcast episode of "The Business Storytelling Show" to discuss what goes into building a personal brand. Join us.

Learn more about her company here: https://vivimaelabs.com/

Don't miss these episodes:

Why branding still matters and what that even means

Are you doing audio branding correctly?

Why branding is important to drive leads (feat. Lori Cohen)

This is how I use a AI headline generator to come up with better headlines for my content, including blogs, emails, and even podcast episodes.

Read more about AI content creation here: https://www.christophtrappe.com/tap-into-the-benefits-of-ai-content-creation-to-maximize-your-marketing/

Email marketing strategy consultant Jeanne Jennings joins me on this podcast episode of "The Business Storytelling Show" to discuss email marketing automation's do's and don'ts.

Join us and connect with Jeanne here: https://emailopshop.com/

Don't miss these episodes:

What makes a good email subject line anyway?

What’s good copy in your email marketing?

How to use cold email to book meetings - a chat with Alex Berman

A certain level of importance of a favicon does exist - especially now since the favicon shows up in Google search results. But what is a favicon and how do we create them?

Here's a quick overview on site icons and to learn more read this article: http://christophtrappe.com/stand-out-the-importance-of-a-favicon

Melanie Deziel, author of "Prove it," joins me on this episode of "The Business Storytelling Show" to discuss the topic. How do marketers prove that what they are saying is true? Let's find out.

Grab a copy of Melanie's book here: https://amzn.to/3RoSYUR

Don't miss these episodes:

How to trust your intuition

How to involve executives in your content strategy

Making your social proof trustworthy

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I've started using my iPhone 14 as the webcam when recording my podcasts in Restream. The iPhone is simply mounted on a tripod mount, where my old camera used to be. Then just pick the iPhone's name in the video source.

Record podcasts or livestream them: http://restream.io/join/ctrappe

Order a tripod mount: https://amzn.to/3ZEMZy2

Video of this bonus episode: https://www.youtube.com/shorts/FMzhgAiyj8k

Melissa Agnes of the Crisis Ready Institute joins me to discuss how brands can be ready for crisis before it happens. This is not about crisis management once something happens but how brands can be more proactive.

Join us and grab Melissa's book on the topic here: https://amzn.to/3XHuvwa

Learn more about the institute here: https://lnkd.in/gP56H67q

Don‘t miss these previous episodes:

How to use LinkedIn newsletters
Announcing a new job on LinkedIn
How executives can build their brand

Crisis Ready: Building an Invincible Brand in an Uncertain World

Customer experience guru Shep Hyken invited me on this podcast to talk about the importance of good brand storytelling in customer experience.

You can listen to the entire episode here: https://hyken.com/amazing-business-radio-show/the-intersection-between-marketing-and-cx/

Céline Schillinger's new book "Dare to un-lead" is now out, and she joins me on this podcast episode to share what's needed today for leaders to be better leaders.

Join us and grab a copy of her book here: https://amzn.to/3H7Cfk7

Don‘t miss these previous episodes:

How to use LinkedIn newsletters
Announcing a new job on LinkedIn
How executives can build their brand

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A giveaway can be a good idea to create buzz for your business. But what are some giveaway ideas for businesses? Here are some ideas.

Learn even more here: https://www.christophtrappe.com/create-buzz-giveaway-ideas-for-businesses/

Paul Zak joins me to discuss his new book "Immersion: The Science of the Extraordinary and the Source of Happiness."

Join us and grab a copy here: https://amzn.to/3j33aFS

Don‘t miss these previous episodes:

How to use LinkedIn newsletters
Announcing a new job on LinkedIn
How executives can build their brand

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Michael Andrews, content strategy evangelist at Kontent.ai joins me to discuss the topic.

Join us and connect with him here: https://lnkd.in/dDSUEXEK

Don‘t miss these previous episodes:

How to use LinkedIn newsletters
Announcing a new job on LinkedIn
How executives can build their brand

This episode discusses what rebroadcasting is and how livestreaming podcasters can use this to restream their shows.

Read even more here: https://www.christophtrappe.com/unleash-rebroadcasting-to-drive-your-podcasts-reach/

Don't miss these episodes:

BONUS: Should I use a podcast script for my podcast?

Should I sell my podcast? A chat with Heather Osgood of The Podcast Broker

Should I sell my podcast? A chat with Heather Osgood of The Podcast Broker

Neil Petty, Host of the "Storytelling for Content Design Podcast," joins me on this episode of the"The Business Storytelling Show" to discuss:

What is cognitive load?
Why content marketers need to understand it
How does content positively or negatively affect cognitive load?
And more...

Join us.

Connect with Neil: https://www.neilpetty.com/
Listen to his podcast here: https://lnkd.in/gTN3a9G8

Don‘t miss these previous episodes:

How to use LinkedIn newsletters
Announcing a new job on LinkedIn
How executives can build their brand

In this episode, I discuss a top tip on how you can become a better conversationalist.

Read the book mentioned in this short episode: https://amzn.to/3Eltp1z

Experts Never Chase: The Hassle-Free Guide for Expert-Based Entrepreneurs

Kimberly Whitler returns to the show to discuss her new book "Athlete Brands." We will discuss how college athletes can improve their brands to monetize them.

Join us and grab a copy of Kim's book here: https://amzn.to/3GP92KK

Don‘t miss these previous episodes:

How to use LinkedIn newsletters
Announcing a new job on LinkedIn
How executives can build their brand

Is it possible to get into marketing without a degree? It might not be impossible, but it is hard to get certain roles without a bachelor’s or even a master’s degree.

Looking at all marketing roles currently listed on LinkedIn, 40-some percent list a degree as a requirement. What the degree is in can vary. Some openings ask for a degree in marketing, business, journalism, or otherwise related. In other words: They want you to have a college degree of some kind. Which one exactly is open for debate.

Join me for this short episode and read more here: https://www.christophtrappe.com/learn-how-to-get-into-marketing-without-a-degree/

Don't miss these episodes:

Digital design: "If it's annoying to you it's probably not accessible."

Should I sell my podcast? A chat with Heather Osgood of The Podcast Broker

Are you following these marketing automation tips? A chat with Michelle Nedelec of Awareness Strategies

Author David Allison joins me on this episode of "The Business Storytelling Show" to discuss why marketers need to stop focusing so much on demographics.

Instead, marketers should focus on values, David said in "The Death of Demographics: Valuegraphic Marketing for a Values-Driven World."

Join us for this discussion and grab a copy of his book here: https://amzn.to/3Gn3wjn

Don‘t miss these previous episodes:

How to use LinkedIn newsletters
Announcing a new job on LinkedIn
How executives can build their brand

What does big thinking mean, and how does it apply to creators and their decisions? I discuss that in this short bonus podcast episode.

Don't miss these episodes:

Why marketers need radical product thinking

Author chat: Rethinking lead generation

How to use Twitter Spaces in your content strategy

VR expert Parker Howell joins me on this episode of "The Business Storytelling Show" to discuss the topic.

Join us as we discuss:

What is VR in corporate strategy?
What companies use VR well already?
What content should be VR, and what content shouldn't be?

Learn more about Parker's company here: https://parkerhowell.com/

Don‘t miss these previous episodes:

How to use LinkedIn newsletters
Announcing a new job on LinkedIn
How executives can build their brand

One example of a news release is a video news release, which can be used by agencies, companies, and anyone who needs to send a media alert out with information worth sharing.

In this short bonus podcast episode, I give a quick overview.

Don't miss these previous episodes:

The importance of quality news and the educated content consumer (with Jaci Clement)

How to decide whether or not your company should run a webinar with a topic in the news

Behind the scenes: The Marketing O'Clock Podcast

Author Deb Gabor returns to the show to discuss her latest book - "Person-ality: Cultivate Your Human Authority To Ignite Irrational Brand Loyalty."

Join us and grab your copy here: https://amzn.to/3WSOoQr

Don‘t miss these previous episodes:

How to use LinkedIn newsletters
Announcing a new job on LinkedIn
How executives can build their brand

In this bonus episode, I discuss the role and importance of content creators in companies.

To read even more: https://www.christophtrappe.com/content-creator/

Don‘t miss these previous episodes:

How to use LinkedIn newsletters
Announcing a new job on LinkedIn
How executives can build their brand

Tech Influencer Evan Kirstel joined me on this episode to discuss:

the impact of AI on content creation - including writing and design
what skills marketers need to learn
the impact on jobs
and more...

Join us and connect with Evan at the links below:

LinkedIn: https://www.linkedin.com/in/evankirstel/

Twitter: https://twitter.com/evankirstel

Learn more about ChatGPT here: https://openai.com/blog/chatgpt/

And Dall-E-2 here: https://openai.com/dall-e-2/

Don‘t miss these previous episodes:

How to use LinkedIn newsletters
Announcing a new job on LinkedIn
How executives can build their brand

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In this short bonus episode, I explain the main difference between dropshipping and affiliate marketing and how you can use that knowledge to decide which one of these - if either - is best for your strategy.

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Many content creators struggle with the transition of turning their stories into a valuable framework for business growth.

Drew Neal has discovered a straightforward roadmap to mining your custom framework IP that any author, storyteller, or trainer can adopt.

This breakthrough increases the impact for the content creator, as well as the earning potential of the content.

Join us for this live recording of "The Business Storytelling Show."

Connect with Drew: https://drewneal.com/

This episode is sponsored by Solutionary Ventures.

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Our workspaces and offices can be a mess. Cables are everywhere, but there are ways around that. I share some cable management ideas in this bonus episode.

For even more product links: https://www.christophtrappe.com/declutter-your-desk-simple-cable-management-ideas-to-try/

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Author John Weiler returns to the podcast to discuss his new book "Reinvent your business online."

Specifically, we discuss the importance of:

Proper web design
Good copywriting
Marketing that drives results

Join us and grab a copy here: https://amzn.to/3iXW4Sx

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Some podcasts rerun podcast episodes, but is that a good idea? Does it work, or is it something we shouldn't do? In this bonus episode, I discuss the basics to consider.

Read even more on the topic here: http://christophtrappe.com/should-we-rerun-podcast-episodes

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Public relations success can take time. The silence in response to ongoing pitches can be deafening. But how can we be more patient and reach PR success?

Award-winning publicist Michelle Glogovac joins me on this live recording of "The Business Storytelling Show" podcast to discuss the topic. Join us.

Connect with Michele here: www.themlgcollective.com

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You may have heard of content designers or content design. Or maybe not yet. Either way, we'll discuss what a content designer is and what they do.

I'm joined by Colton Cox, who is a content designer, to discuss the topic on this episode of "The Business Storytelling Show" podcast.

We discuss:

What does a content designer do?
How do you become a content designer?
What companies need content designers?
And more

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Doug Wagner of WMT interviewed me on WMT Radio to discuss my new book. Join us.

Grab a copy of the book here: https://www.christophtrappe.com/is-marketing-a-good-career/

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Jeremy Woolf joins me on this episode of "The Business Storytelling Show" to discuss what the role of a website should be in a good content and marketing strategy.

We discuss:

How to start with a good website
How to collaborate so all pieces work well
And more

Join us.

Learn more about Jeremy here: https://lnkd.in/gSk2KES9

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I discuss the topic of employee turnover in this bonus episode and what it means to marketing teams.

Read my latest career guide on marketing careers here: https://www.christophtrappe.com/is-marketing-a-good-career/

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Marketer Adam Riemer joins me to discuss what spammy links are, why you want to avoid them and how to avoid them.

Learn more about Adam's company at: https://adamriemer.me/

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Join me on this quick bonus episode to hear how to determine whether or not a podcast script is needed for your show.

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Wesley Mathews of High Level Marketing joins me to discuss the topic. Join us, and check out his company here: https://lnkd.in/gs6Kc5iM

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My new book, which was ranked as a No. 3 new release for career guides on Amazon, is now out. I discuss "Is marketing a good career?"

Here's a quick overview and grab your copy here: https://www.christophtrappe.com/is-marketing-a-good-career/

Available as paperback, hardcopy or kindle.

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Here are some sticky notes, please be creative NOW. But is that really the best way to be creative? Um, maybe not, but let's discuss the topic with Jon-Stephen Stansel of Chaotic Good Studios.

We discuss:
How can teams actually be creative?
Why can creativity be so hard?
And more.

Join us and connect with Jon-Stephen here: https://lnkd.in/gWZ8g5JF

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A quick look at LinkedIn Creator mode and why you should consider using it for your LinkedIn profile.

Read even more here: https://www.christophtrappe.com/linkedin-creator-mode/

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Author Susan Drumm joins me on this episode of "The Business Storytelling Show" to discuss her new book: "The Leader's Playlist: Unleash the Power of Music and Neuroscience to Transform Your Leadership and Your Life."

Join us and grab a copy here: https://amzn.to/3tVp283

Watch on Amazon to shop Christoph's studio setup: https://amzn.to/3Ud9ZkQ

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Heather Osgood of The Podcast Broker joins me on the show to discuss what goes into selling your podcast and should you even consider it?

Join us and learn more about the process here: https://lnkd.in/d7pVR9_A

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You may have run across a video by a First Amendment auditor on YouTube, TikTok, or maybe a website. A First Amendment auditor, which they call themselves in these videos, is filming an encounter with public officials in a public space. They basically test public officials’ reactions to them filming in a public place.

I share some quick thoughts on the topic in this bonus episode.

Read even more: https://www.christophtrappe.com/what-is-a-first-amendment-auditor/

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Corey Walker, co-author of "Instagram For Dummies," returns to the podcast to update us on what's new with Instagram and what new topics will be covered in the book's latest edition.

Join us and order the latest edition of the book here: https://amzn.to/3Wt5QeI

You can also connect with Corey on her website: https://lnkd.in/gWp-GKCP

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In this bonus episode, Christoph shares what evergreen content is, how to use it and how to update it.

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Alison Osborne and her team at Quill Inc & CoHost have published the report "State of Branded Podcast 2022 Report Branded Podcasts & Storytelling," which interests many of you.

In this episode, we discuss:

What's a branded podcast anyway?
What companies should do them?
How do they work, and what results can we expect?
And more...

Join us and download the report here: https://www.cohostpodcasting.com/free-downloadables/state-of-branded-podcasts-2022-report

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Answering the phone or making phone calls on an Apple Watch is a thing, and I do it all the time. Here are my tips to get the most out of that setup.

Read my related blog post here: http://christophtrappe.com/phone-call-on-apple-watch

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On this episode, I'm joined by Dave Hurt, Co-founder and CEO of Verb Data.

We discuss:

The rise in the need for customer-facing analytics tools
How is Verb Data closing the existing gap in the customer-facing analytics, dashboard, and reporting sector of the SaaS industry
How Verb is different from the existing business intelligence tools
Do users hesitate to implement such solutions, and how is Verb tackling this? Join us and check out Verb Data at https://verbdata.com/

(This episode is sponsored by Verb Data.)

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Getting freebies from brands sounds like such a good deal but is it?

Of course, some products can come in super handy and might be something you’re even interested in buying even if you don’t get it for free. But other products might be crap, and then how about the value of your work, and are there tax implications?

These are definitely things to consider.

Join me for this short bonus episode to hear my thoughts. Read more here: https://www.christophtrappe.com/freebies/

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Content accuracy matters. And corporate content strategy shouldn't be exempt from it, especially when we are trying to build our subject matter experts and company leaders up as thought leaders in our industry. The content must be accurate. But how do we achieve content accuracy, and what does that even mean.

In this podcast episode, I discuss the following:

What is content accuracy?
How to ensure content accuracy

Join me.

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Web3 expert Leslie Motta joins me to discuss:

Who should be creating on Web3?
How do you decide what to create on Web3?
What's the cost to create on Web3?
And more...

Join us and connect with Leslie here: https://lnkd.in/girjQ9bk

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"Craftsman Creative" is a book that shares "the principles and frameworks needed to build" a business for creators. Author Daren Smith joins me on this podcast episode of "The Business Storytelling Show."

Join us and grab a copy of his book here: https://amzn.to/3gl4guS

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Livestreaming expert Susie Bills joins me on this live episode of "The Business Storytelling Show" to discuss how your company can use LinkedIn Live. Join us and connect with Susie here: https://lnkd.in/gG8fYU_U

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Alex Berman, founder of Omni.us and author of "The Cold Email Manifesto" joins me on this live recording of "The Business Storytelling Show" to discuss how to make cold emailing a success. Join us and grab a copy of the book here: https://amzn.to/3MslDpA

Send in a voice message: https://anchor.fm/ctrappe/message

Carolyn Stern, author of "The Emotionally Strong Leader" joins me on this episode to discuss:

Why aren't we taught about emotions in business?
How do we understand the emotions at play?
How do we become emotionally strong leaders and teams?
And more...

Join us and grab a copy of her book here: https://www.amazon.com/vdp/05b1c56b0d024eafae04435617a1a93d?product=1773271687&ref=cm_sw_tw_r_ib_dt_DnmuwsloDui1Y

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Eric Van Kerckhove, owner of Allegra in Cedar Rapids, returns to "The Business Storytelling Show" to update us on how businesses can make direct mail work nowadays.

Join us and connect with Eric's company here: https://lnkd.in/eWFdD6Ec

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Author Timothy Hughes is joining me to discuss the latest in social selling. His updated book on the topic is also now available for pre-order. Check it out here: https://amzn.to/3V2oV6O

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This is a feed drop episode of the K-Stream podcast hosted by Jeff Koslofsky. Enjoy the episode and check out his podcast: https://anchor.fm/jeff-koslofsky/episodes/Why-Brands-are-Embracing-Branded-Audio-with-Liz-Horowitz-e1e2n9j

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YouTube strategy consultant Zach Mitchem joins me on this episode to discuss how to make a podcast work on YouTube.

Join us and connect with him here: https://lnkd.in/givgaCim

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Michelle Nedelec of Awareness Strategies joins me on this episode to discuss marketing automation's ins and outs.

Join us.

Learn more about Michelle's company here: https://lnkd.in/gBhnp2Hz

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Author Andi Robinson joins me on this podcast episode of "The Business Storytelling Show" to discuss her new book: "The Content Puzzle: And the Missing Piece."

Join us and grab a copy of her book here: https://amzn.to/3Slnw9a

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This is a feed drop episode of Voxpopme's "Reel Talk," which discusses topics that help researchers, marketers, and product teams understand their customers.

I hope you enjoy the episode and check out other "Reel Talk" episodes here: https://site.voxpopme.com/customer-insights-show-live/

I work at Voxpopme as director of content strategy.

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YouTube dislikes are now a thing, but the number of dislikes a video receives aren’t displayed publicly. That’s probably a good thing, but creators might still want to know. And there’s a way to tell. Let me show you two ways you can see how many dislikes – if any – your video received.

Read the related article here: https://www.christophtrappe.com/how-to-see-youtube-dislikes/

Send in a voice message: https://anchor.fm/ctrappe/message

Ryan McCormick, co-founder of Goldman McCormick Public Relations, joins me on this podcast episode to discuss the topic.

We discuss:

What makes good PR
How do we measure its success?
And more

Join us. Learn more about Ryan's company here: www.goldmanmccormick.com

Listen to prior podcast episodes: http://christophtrappe.com/podcast

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Brooke Sellas, author of "Conversations that Connect," joins me on this episode of "The Business Storytelling Show."

Join us to discover how to "convert through social media listening and social-led customer care," as she calls it in her book.

Check out my review of the book here and grab your copy: https://lnkd.in/diuNeHCr

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This episode is a feed drop preview of Jason Falls' "Winfluence" podcast. He talks with Aliza Freud, the CEO of SheSpeaks, to discuss the topic of influencer audiences and marketing funnels.

I always learn something new from Jason's shows and wanted to share one of his episodes here with you. This particular one originally published here: https://jasonfalls.com/moving-influencer-audiences/ It's republished here with Jason's permission.

Please consider following his podcast wherever you listen to podcasts. https://jasonfalls.com/influencer-marketing/

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Kate Kenyon, a content ops and localization expert, joins Christoph on this live podcast episode of The Business Storytelling Show to discuss localization strategies and content ops. Join us and connect with Kate here: https://lnkd.in/gDWP8ztT

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We've seen studies of content not being edited or proofread before it's published. That can end up being a disaster. But what goes into proofreading content, and how does it fit into our workflow? Brian Kaldenberg, president of ProofreadingPal, joins me to discuss the topic.

Join us for this podcast episode and check out his company here: https://lnkd.in/g7Y6fGJi

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I’ve been a big fan of the iPad from when it first came out. I had the first one, which weighed a ton, the second one, and the latest iPad Pro. And every time I get a new iPad, the question comes up: WiFi only, or should I get a cellular plan?

With my fifth-generation iPad Pro, I did opt-in for the cellular function. Let’s discuss my thinking over the years and what led me to get the cellular plan most recently.

Read my related article on the topic here: https://www.christophtrappe.com/cellular-plan-with-your-ipad/

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Ashleigh Faith, an expert on knowledge graphs, joins me on this podcast episode of The Business Storytelling Show to discuss the topic. Join us.

Connect with Ashleigh here: https://lnkd.in/gtFnKxbm

Check her YouTube channel here: https://lnkd.in/g8q8hqbU

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David Brunner runs the DBTV network, where The Business Storytelling Show also runs. He joins us to give us an overview of why he started the station, where it's available, and what goes into making it successful. Check it out here: https://dbtv.tv/

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Nancy Harhut wrote and published "Using Behavioral Science in Marketing."

She joins me on this episode of the Business Storytelling Podcast to give us an overview of the topic.

Join us and grab a copy of the book here: https://amzn.to/3Ap4KGM

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Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses

Andrew Abony, CEO of Adbloom, joins me Christoph Trappe on this episode of The Business Storytelling Podcast to discuss the topic, including:

What is partner content?
How do you get it?
When should you use it?
And more...

Join us and check out Adbloom, a performance-focused growth agency, here: https://adbloom.com/

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The vast majority of unannounced phone calls I receive on my iPhone are calls I don’t have time for or that are a waste of my time.

Some are truly spam and deserve to be blocked. Others are unsolicited sales calls. some are scams, like when somebody spoofs an organization’s number and tries to get money out of you. For example: when scammers call and say a warrant is out for your arrest or a lawsuit has been filed, and you need to call to get it taken care of with your credit card number.

In this episode, I share how silence unwanted calls.

You can also read more here: https://www.christophtrappe.com/block-calls-on-iphone/

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Jen Allen, chief evangelist at Challenger, joins me to discuss the topic.

This is important for business storytellers because, after all, how can your content strategy succeed when you aren't actively moving it forward? Let's discuss how to get out of an inactive mindset.

Learn more about Jen's company and podcast here: https://lnkd.in/gMmGpt-h

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Content strategist and author Brian Piper joins me to discuss the topic. Join us for this conversation and connect with Brian at https://www.brianwpiper.com/

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I’ve certainly seen the need to block people on LinkedIn. And also have been blocked on LinkedIn by others. I can tell you why I blocked them, but I’m not always sure why specific people sometimes blocked me.

Either way, in this episode, I share:

how to tell if you’ve are blocked on LinkedIn
why you might block people
how to block people on LinkedIn

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Best-selling author Maddy Osman joins me to discuss the topic on this episode of The Business Storytelling Show.

Join us to find out how we can write for people and machines. Check out Maddy's book on the topic here: https://amzn.to/3psWgtf

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Joie Gharrity, author of "Being Your Own Superstar: How to Expand Your Love Capacity" joins me on this episode of The Business Storytelling Show to discuss the topic.

Join us and grab a copy of her book here: https://amzn.to/3JGC93M

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This is the audio from my keynote in Malaga, Spain, at the Digital Enterprise Show 2022. I discuss what the native content era on social media means to content strategies and to drive business success.

Join me.

If you would like me to give a talk at your conference, please feel free to contact me here: https://www.christophtrappe.com/contact-us/

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One way to get more out of your live podcasts: Embed a live stream on your website. There are several ways to do that. That's what I discuss in this episode:

What is an embedded live stream?
How do you embed a live stream?
Restream, LinkedIn, YouTube, Twitter
The strategy behind embedding a live stream.

Read even more here: http://christophtrappe.com/how-to-embed-live-stream-on-website

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Who hasn't heard from their inner critic? Are you qualified to produce a podcast, write that thought leadership blog post, and so the list goes on. But, how do we overcome the impostor syndrome? Kris Kelso, author of "Overcoming the Impostor," joins me on this live recording of The Business Storytelling Show to get us some answers. Join us and grab a copy of his book here: https://amzn.to/3cUA2Nu

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Overcoming The Impostor: Silence Your Inner Critic and Lead with Confidence

Former NFL player Tim Hightower joins me on this live recording of "The Business Storytelling Show" to discuss his new book "A Dream Worth Fighting for."

Join us and check out the book here: https://amzn.to/3zAy5P2

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Minna Taylor of Energize your Voice joins me to discuss the topic.

We dive into:

Why can it be uncomfortable to tell your story?
How to move forward and be comfortable?
What makes a good story anyway?

And more... Join us. Connect with Minna here: https://lnkd.in/dMa2GtTD

Grab her book here: https://amzn.to/3KNAyIx

Send in a voice message: https://anchor.fm/ctrappe/message

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Content expert Sarah Parker joins me on this live recording of The Business Storytelling Show to discuss the topic. We cover:

The importance of working with SMEs
How to approach the conversations
What about the approval process
And more...

Join us.

Learn more about Sarah here: https://lnkd.in/g7eRgqQZ

Send in a voice message: https://anchor.fm/ctrappe/message

You know how everyone has opinions on copywriting or marketing, for that matter? How can we deal with that, make a project a success and keep calm - as much as that's possible?

On this live recording of "The Business Storytelling Show," I'm joined by Josh Womack, who wrote "I"m not a copywriter, but..." to discuss the topic.

Join us and check out Josh's book here: https://amzn.to/3Ba2tB0

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Neil Hoyne, author of "Win your Customer's Hearts," joins me to discuss using data to build better relationships. Join us and check out his book here: https://neil.to/book

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Scot Westwater and Susan Westwater return to the show to update us on what’s new in voice technology and what consumers expect.

We discuss:

How voice assistant usage has increased
The etiquette of usage in public
What businesses need to consider
And more...

Check out the latest voice technology report at https://vixenlabs.co/

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Marketing expert Tai Goodwin joins me to discuss dealing with expert advice. What's actually helpful and what isn't?

Join us and learn more about Tai's company here: https://lnkd.in/gCXMgQEG

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Jay Schwedelson, founder of SubjectLine.com, joins me on this live recording of the Business Storytelling Show to discuss the anatomy of good email subject lines. What gets people to click and what's a turn-off?

Join us and check out Jay's site at https://lnkd.in/gdsnHZDF

Send in a voice message: https://anchor.fm/ctrappe/message

Live-streaming expert and author Ross Brand joins me on this live recording of The Business Storytelling Show.

We discuss:

Why livestreaming works for brands
How to start livestreaming
Who should be the host?
And more...

Join us and learn more about Ross here: https://lnkd.in/gRNkrb97

Send in a voice message: https://anchor.fm/ctrappe/message

Trent Anderson of Podchaser returns to the show to discuss analytics and insights.

We discuss:

How important are listens
What impact can podcasting have on revenue?
Can your podcast be successful without a point of view?
And more...

Join us.

Learn more about Podchaser here: https://www.podchaser.com

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Unconscious bias trainer LaTonya J. Pegues joins me on this live recording of my podcast to talk about that topic.

Join us and check out her website here: https://lnkd.in/g2cAQwU5

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Social proof works, which is why companies use it in their marketing strategies. And that's also why some people try to game it. From fake Amazon reviews to stretching-the-truth partnership details to out-of-context testimonials, it can be hard to know what social proof is authentic and which isn't.

In this podcast and related article, I discuss:

What is social proof?
The types of social proof a company can use
Website testimonials
The problems with social proof
How to create social proof that works and is authentic

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Social Media Manager Angela Myers joins me on this live recording of the Business Storytelling Show to discuss short-form video storytelling.

What is it?
How can brands implement it?
What makes for a good story in this format?
And more...

Join us and connect with Angela here: https://www.angelamyerscreative.com/

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Todd Jones of Copyflight joins me on this live recording of the Business Storytelling Show to discuss the importance of web copy.

How do we know what to say?
What words should we use?
And more...

To learn more about Todd's company visit: https://lnkd.in/gWsFx4t3

Send in a voice message: https://anchor.fm/ctrappe/message

Voiceover Coach Daniel Friedman joins me on this live recording of The Business Storytelling Show to discuss how to get your voice ready to sound good on a podcast or livestream.

Learn more about him on his website: https://lnkd.in/gXGSYHCP

Send in a voice message: https://anchor.fm/ctrappe/message

Most of my livestreaming nowadays is not 360, but it's possible to stream that way. How? Why? Alex Shrestha, founder at oQQur, joins me on this live recording of The Business Storytelling Show to discuss the topic.

Join us and learn more about his company: https://oqqur.com/

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Stacey Turmel, digital accessibility expert, joins me on this live recording of The Business Storytelling Show to discuss website accessibility. Join us to find out how to make sure your digital properties are accessible and why they should be.

Learn more about Stacey here: https://lnkd.in/gTSw8D_H

Send in a voice message: https://anchor.fm/ctrappe/message

Will Critchlow, CEO at SearchPilot, joins me on this live recording of The Business Storytelling Show to discuss split testing in SEO.

We cover:

What is split testing in SEO?
How do you do it?
How common is this strategy?
How to get started and more...

Join us.

Learn more about Search Pilot here: https://lnkd.in/gykicFz

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Angela Proffitt returns to the show to discuss texting as part of your business strategy.

We discuss:

What is a texting strategy?
How to implement it?
How is it better or different from other outreach strategies?

Join us and learn more about Angela here: https://lnkd.in/gAZvTnfc

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Content marketer Megan Horn joins me to discuss the topic.

We discuss:

How to pitch to B2B publications
How to tell good B2B stories
How often should you pitch?
Using editorial calendars
Paid vs. editorial
How about other content types?
How to know where to pitch.
And more...

Check out her article on the topic here: https://lnkd.in/gwZc6Rdw

Send in a voice message: https://anchor.fm/ctrappe/message

Author Jason Barnard joins me on this episode to discuss the topic and his latest book: "The fundamentals of brand SERPs."

Join us and grab a copy of his book here: https://lnkd.in/edCAZjDX

Send in a voice message: https://anchor.fm/ctrappe/message

Mignon Fogarty, host of the popular Grammar Girl podcast, joins me on this live recording of The Business Storytelling Podcast to talk about the topic.

Join us and check out her podcast here: https://lnkd.in/gEm-MJMv

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Holly Adams develops and coaches employees and joins me on this live recording of the Business Storytelling Show to discuss how we can hold each other accountable. Join us.

Learn more about her and connect with her here: https://lnkd.in/dgTrUpBF

Send in a voice message: https://anchor.fm/ctrappe/message

Many live videos and live video podcasts do start with a livestream countdown timer, which looks like this and runs at the top of the show.

But, are they needed, and if so, how do we create them? That's what I discuss here and in this article: http://christophtrappe.com/livestream-countdown-timer

Send in a voice message: https://anchor.fm/ctrappe/message

Welcome to Episode 500. I appreciate that everyone is still listening. If you haven't yet, please consider leaving a review on whatever platform you are listening to me.

Today, for Episode 500, I want to talk about the comfort zone.

You’ve probably heard the phrase that we have to stretch our comfort zone. Stretch that comfort zone to be successful in something new. it might even feel uncomfortable, the experts say.

But why does it have to? Why can’t our comfort zone evolve? Does it really have to feel uncomfortable?

I don’t think we have to be uncomfortable to create good content. Sure, when I was a public safety reporter, interviewing families of murder victims wasn't comfortable for anyone involved. Interviewing executives or celebrity influencers might also not lead to a few jitters here and there. And what about trying new content types? Certainly, it won't feel natural from the get-go. The first time I was reporting on live TV, it was weird. No different when I started podcasting or livestreaming the podcast.

Listen to the episode and read more here: http://christophtrappe.com/comfort-zone

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Leonard J. Scheiner works with lawyers to drive leads.

In this episode of The Business Storytelling Show, we discuss the topic of driving awareness and business for lawyers.

Join us. Learn more about Leonard's company: https://gogeekhaus.com/

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Brian Gregory of ADMANITY joins me to discuss how to analyze brands and shape their content in a way that actually attracts people.

Join us and check out his company here: https://admanity.com/

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Laura Lewis-Barr of Training 4 Breakthroughs joins me on this live recording of the Business Storytelling Show to discuss the topic. Join us.

Connect with Laura here: https://lnkd.in/g-dnwkJJ

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Multistreaming is a great way to reach audiences wherever they are. In this episode, I discuss:

What is multistreaming?
Good platforms to multistream
Where should we multistream to?
After the multistream

Read the related article here: http://christophtrappe.com/multistream

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Samantha Story-Camp joins me on this live recording of the Business Storytelling Podcast to discuss the challenges of getting your company's story out there with a small team. We discuss:

tools to use
mindset
how to start and spot stories
and more...

Join us and check out this related article on finding time to write: https://www.christophtrappe.com/making-time-for-writing/

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In this episode, Christoph Trappe discusses why we need to work with executives to get better content for the business. Topics discussed:

Why execs need to understand and appreciate content strategy
How to get useful content out of them
How to build trust
Sharing results
And more...

Join Christoph.

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Ever-improving and increasing 5G services certainly can make our lives as livestreamers and consumers easier. So I was excited to see the 5GUW mark on my phone on a visit to Des Moines. The UW stands for ultrawideband. But how fast is this new ultra network and how does it compare to others?

Find out on this episode and read the related article here: http://christophtrappe.com/verizon-5g-uw

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Emmy Wu creates video marketing strategies to help companies tap into audiences. She joins me on this live recording of the Business Storytelling Show to discuss:

What video strategies work?
How do you integrate them with your overall content strategy
How about vlogging?
And more...

Join us and connect with Emmy here: https://www.emmywu.com/

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Rob Meyerson, author of "Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service" joins me on this live episode of "The Business Storytelling Show" to discuss the topic.

We discuss:

What makes a good brand name?
How about the legal stuff?
Does the website domain matter?
How to pick a name?
Is crowdsourcing a good idea?
And more...

Join us and grab a copy of his book here: https://lnkd.in/gTzsRUDk

Need branding help? Contact his agency here: https://www.heirloomagency.com/

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Gen Z. expert and author Hana Ben-Shabat joins me on this live recording of The Business Storytelling Show to discuss Gen Z.

What do we need to know about them as business storytellers?
How do we involve them?
And more.

Join us and grab Hana's book here: https://amzn.to/3L1T9k4 (Affiliate link)

Learn more about Hana on her website: http://www.genzplanet.com

More about business storytelling: https://www.christophtrappe.com/business-storytelling/

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Gen Z 360: Preparing for the Inevitable Change in Culture, Work, and Commerce

In this episode, Christoph Trappe shares his tips on how to be a good podcast guest. Join him to learn more.

Read the related article here: http://christophtrappe.com/how-to-be-a-good-podcast-guest

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Ellen Violette, of Books Open Doors, joins me on this live recording of the Business Storytelling Show to discuss why writing a book will help your business and how to turn it into something people will actually buy.

Join us and check out Ellen's books on the topic here: https://amzn.to/38NnZ2H

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On this live episode of The Business Storytelling Show, The Content Advisory's Cathy McKnight joins me to discuss content ops.

We discuss:

What are content ops?
How do you know that you need content ops?
How do you set up a team?
What does success look like?
And more...

Join us. Connect with Cathy on Linkedin: https://lnkd.in/gA5rCPJp or Twitter: https://lnkd.in/g4hmVUib

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Author Rob Reinalda joins me to discuss how we can share better stories through clarity and sometimes humor.

Join us and check his book "Why editors drink" here: https://lnkd.in/gDA5-Vd3

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No matter the type of content, who doesn't want their audiences to engage deeper with it? I know I do. But certainly, I also realize that getting people to take action is getting harder. One way to do that is by giving users practical next steps that give them more info, let them sign up, or even ask for a demo of a product. Specifically, today, I discuss Instagram calls to action.

Join me and read the related article here: http://christophtrappe.com/instagram-calls-to-action

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Diverse Marketing Consultant Michelle Ngome returns to the Business Storytelling Show to discuss how we can build diverse teams and how the last two years of more remote work have changed the landscape to accomplish that goal.

Learn more about Michelle here: https://lnkd.in/gsUAZKkw

Join us.

To read more about this topic on my blog: http://christophtrappe.com/diverse-teams-in-marketing-and-content

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Ron Jaworski, CEO of Trinity Audio, joins me on this live recording of The Business Storytelling Show to discuss the topic. Join us.

This episode is supported by and produced in partnership with Trinity Audio, which helps you create smart audio experiences from your content in just a few clicks.

Check them out here: https://lnkd.in/g9s4ZEBe

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Author Michael Buzinski joins me on this episode to discuss the topic and shares his three metrics to focus on.

To read his book check out https://www.amazon.com/vdp/0a5cc21903a64563b5dfd5da9f2ff041.

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Expert Judi Fox joins me on this live recording of The Business Storytelling Show to discuss what it is and how it works.

We discuss:

What is LinkedIn Audio?
How to get LinkedIn Audio?
How do you know that you have it?
How to run a LinkedIn Audio room.
And more...

Connect with Judi here: https://lnkd.in/gwM4ee6V

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Indeed, I care about content performance and creating cultures that work toward content performance. Podcast metrics also play a role here. After all, we want our podcasts to be found and listened to.

But what podcast metrics should we look at? There certainly are many theories and opinions on the topic, so why not add mine? I discuss:

What are podcast metrics?
The biggest problems with podcast metrics
How to decide what metrics matter

Read the related article on the topic here: http://christophtrappe.com/podcast-metrics

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Journalist Larry Jorgensen joins me to discuss how he goes about writing historical content and what's behind his "Coca-Cola Trail" book.

Learn more here: https://lnkd.in/gbbHV3H3

We discuss:

How to tell historical stories
The advantage of in-person interviews
And more...

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Let's discuss how to be better at communicating with our customers through the written word.

I discuss:

What are written communication skills
Why are some so bad at this?
How to improve written communication skills
And more...

Check out Grammarly to help with your tone in written communication here: https://grammarly.go2cloud.org/aff_c?offer_id=182&aff_id=90143 (Affiliate link)

For an article on this topic: christophtrappe.com/written-communication-skills

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Live audio monitoring while we are broadcasting to social media and even while we are recording matters. It's important because if the audio turns out badly, the content will suffer and might become unconsumable.

In this episode, I discuss how we can do a better job with live audio monitoring.

Read more and links to products mentioned: christophtrappe.com/live-audio-monitoring

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Web stories can now be created and published on websites and they can show up prominently in search results. So, it's probably a good time to discuss what web stories are and how to create them.

Let's dive in.

You can also read more here: http://christophtrappe.com/how-to-create-web-stories

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There are a number of ways you can handle a new job announcement on LinkedIn - if you want to even announce the new job at all. I share how to handle new job announcements on LinkedIn and what to consider before pushing "update."

I discuss this strategy in today's episode.

Read the related article here: http://christophtrappe.com/new-job-announcement

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Radhika Dutt, author of "Radical Product Thinking: The New Mindset for Innovating Smarter" joins me on this episode to discuss the topic. Join us!

Order her book here: https://amzn.to/3543SeI

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Radical Product Thinking: The New Mindset for Innovating Smarter

Shez Mehra, CMO at https://www.audiobrand.io, joins me on this live recording of "The Business Storytelling Show" to discuss audio branding.

We discuss:

Why having an audio brand matters
How to create a brand strategy that includes audio
Licensing audio versus creating
And more...

Join us.

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Sheri Fitts, Creator of digitalEQ™, joins me on this episode to discuss how to create connections when we’re not in front of each other.

Join us and connect with her here: https://lnkd.in/gC6pstHq

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April Fool’s Day can be a great occasion for brands to share stories - as part of their content strategy - that are outrageous, fun, and, well, an April fool.

But they’re also dangers with them. In 2020, April fools jokes would’ve seemed rather tone-deaf with the Covid pandemic just starting to ramp up and society locking down. In 2022, with the Russian invasion of Ukraine happening it’s likely another year where it’s better to skip them.

I’ve done a number of April fool campaigns:

Market research platform releases positivity-only filter
BREAKING: Neighborhood marketing committee uses 15,000 billable hours to sell free desk on the curb
Study: The future of content is emoji content to drive relevance

I discuss my checklist in this episode and you can also read it here: http://christophtrappe.com/april-fool

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Shane Salk creates audio series in electronic entertainment and advertising. Let's see what we can learn from him to create better audio experiences in our business storytelling. Join us.

We discuss:

The importance of good audio
What is good audio?
How to create a cliffhanger
And more...

Connect with him here: www.CarceremTheSeries.com

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Tom Shapiro, author of "Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business" joins me to discuss his book and how companies should rethink lead gen.

Join us and grab a copy of the book here: https://amzn.to/3g55OWo

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Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business

There are some emailed requests I get quite frequently so I wanted to find out how to automatically respond to them without me having to do the responding.

The emails I get usually ask about:

submitting a guest post
being a sponsored guest on my podcast

I do accept both of these but my response is really just a copy and paste job. So I wondered if there is a way to automatically respond in Gmail to those emails.

And there is. You can set a filter based on keywords in an email to trigger an automatic reply. That reply pulls from a template that you have to create in Gmail.

In this episode, I discuss:

Creating templates in Gmail
Automatically respond to common email requests in Gmail

Read more in this blog post: http://christophtrappe.com/how-to-automatically-respond-to-emails-in-gmail

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Junae Brown, CEO of Browned 2 Perfection Agency, joins me to discuss the topic on this live recording of the Business Storytelling Podcast.

Join us.

What questions do you have about marketing authentically?

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I'm joined by author Marc Reklau to discuss the topic.

Marc wrote "30 Days - Change your habits, Change your life: A couple of simple steps every day to create the life you want," which you can order here: https://amzn.to/3tPR3z3

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30 Days - Change your habits, Change your life: A couple of simple steps every day to create the life you want

Content expert Carrie Hane of Sanity.io returns to the show to discuss the topic with me. Join us.

Also, don't miss the last episode when Carrie discusses connected content: https://lnkd.in/geN2VQ-C

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Futurist Rebecca Costa joins me on this episode to discuss the topic. We'll dive into:

1) How do we go about understanding the future and how it relates to our company?

2) How do we implement this knowledge into our strategic corporate storytelling?

3) How about adjusting as the future becomes the present, aren't there always things that turn out differently?

Connect with Rebecca here: https://lnkd.in/gEthK5sR

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Vikram Rajan, of Video Socials, joins me to discuss:

What's a video blog?
How do you create one?
Why would you?
How to get better at it
And more...

Join us and learn more about Video Socials at videosocials.net

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David Kerrigan, author of “Better Online Presenting: Tips and Technologies” joins me to offer tips and tricks to make online presentations better.

Join us and grab the book here: https://amzn.to/3pVUO3t

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Better Online Presenting: Tips and Technologies

Christel van der Boom of Flipboard joins me to discuss the topic.

We covered:

What is Flipboard
How do you start a magazine on Flipboard?
How to become a Flipboard publisher
And more...

Join us. Check out Flipboard at flipboard.com.

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Matthew Vernhout, email marketing expert, returns to the show to review email marketing last year and looks ahead to this year with us. Join us. Connect with Matthew here: https://emailkarma.net

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Manick Bhan of LinkGraph.io joins me on this live episode of The Business Storytelling Podcast to discuss all things anchor text.

We discuss:

What is anchor text
How do you pick good anchor text
Why anchor text matters
Who should pick anchor text
And more...

Join us.

Check out his company here: https://linkgraph.io/

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Matthew Woodget returns to the show to discuss the topic with me. We discuss:

Why formulas work in business storytelling
What should be included
How to use storytelling formulas
And more...

Join us.

Connect with Matthew at gonarrative.com.

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Diana Richardson of SEMRush joins me to discuss the topic. We chat about:

Why community matters
Where to build it
Where to start
How to keep it relevant
What's the right size of a niche

Join us and check out SEMRush here: https://www.semrush.com/

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Arvid Kahl wrote "The Embedded Entrepreneur" and joins me on this episode to talk about what that means and how it can help your business.

We discuss:

the importance of building audience
how to participate in your audience
how to provide ongoing value to your audience
and more...

Join us.

Grab a copy of his book here: https://amzn.to/3dUT1F7

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The Embedded Entrepreneur: How to Build an Audience-Driven Business

Daniel Stewart, author of “ LEAD NOW!: A Personal Leadership Coaching Guide for Results-Driven Leaders” joins me on this episode to share tips. Join us and grab a copy of the book here: https://amzn.to/33bWaxV

This episode is supported by Stewart Leadership. Learn more here: https://lnkd.in/egT2e-aK

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LEAD NOW!: A Personal Leadership Coaching Guide for Results-Driven Leaders

Let’s talk about creating better cultures at work.

Mark joins me to discuss his latest book on the topic. Join us and grab the book here: https://amzn.to/3EtCpzo

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Good Comes First: How Today's Leaders Create an Uncompromising Company Culture That Doesn't Suck

Sabrina Horn, author of "Make It, Don't Fake It: Leading with Authenticity for Real Business Success" joins me to discuss the topic.

Check out Sabrina's book here: https://amzn.to/3DhlXRY

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Make It, Don't Fake It: Leading with Authenticity for Real Business Success

Kim joins me to discuss techniques and strategies to grow brand value - a topic she discusses in her book.

We discuss:

What is positioning for advantage?
Why it matters
What's a superior brand?
How to move forward positioning for your advantage
And more...

Join us.

Check out her book here: https://amzn.to/3BiKSn8

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Positioning for Advantage: Techniques and Strategies to Grow Brand Value

Samar Owais joins me on this episode to talk about good copy in email. Join us.

We discuss:

Customer journeys
The different types of emails
Writing for people
The impact of iOS15
How to handle replies
And more...

Connect with her here: https://samarowais.com/

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Copywriting certainly has evolved! That doesn't mean some people out there have some outdated expectations. But what are the misperceptions, how do they hinder content performance and how to we create copy that makes an impact?

Jacob McMillen, content strategist and copywriter, joins me to discuss the topic on this episode. Join us.

Connect with Jacob here: https://jacobmcmillen.com/contact-me/

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Stewart Reynolds of brittlestar.com joins me to discuss the topic. Join us.

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Paul Furiga, author of "Finding your Capital S Story: Why your story drives your brand," joins me on this episode to discuss:

why there are "stories" and Stories
how to uncover your story
what's storycrafting
...and more.

Grab a copy of his book here: https://amzn.to/344AbJX

This episode is sponsored by WordWrite and produced by Trappe Digital LLC.

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Finding Your Capital S Story: Why your Story Drives your Brand

Will Russell of Russell Marketing joins me to discuss the topic. Join us.

We cover:

How to come up with ideas.
How to bring the smallest version of them to market to test.
How to get customer feedback.
And more...

Connect with Russell's company here: http://russellmarketing.co

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Apple rolled out cinematic mode on the iPhone 13 and, of course, I wanted to see what impact it can have for us content creators.

Listen to this episode and read the related article here: https://www.christophtrappe.com/should-content-creators-even-bother-with-cinematic-mode-on-iphone-13/

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To answer customer questions is an important strategy to build that relationship with our customers and even potential customers. But where do we answer customer questions? In this episode, I discuss how we can build relationships by answering questions:

one-on-one
on other channels, for other customers who might have the same question
as part of an integrated approach

You can also read the article version here: https://www.christophtrappe.com/answer-customer-questions/

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LinkedIn ads expert Anthony Blatner joins me to discuss the topic.

We cover:

When to use LinkedIn ads
Who should use LinkedIn ads
How targeting works for LinkedIn ads
And more ....

Join us. Connect with Anthony's company here: https://speedworksocial.com/

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Loyalty programs can be highly beneficial to companies andconsumers, which make them a great strategy in my book. Everyone wins or can win.

Probably most known are airline loyalty programs, which have offered free flights and later other things in return for repeat business. The coffee punch cards are another example. Get a free coffee after buying 10. But can every company run a loyalty program? Every is a strong word, but there's probably more than do today. I mean, even my gas station now has a sophisticated program.

Read next:What turns a repeat customer into a loyal customer?

In this episode, I discuss:

What are loyalty programs?
How can loyalty programs work best?
Why do consumers use them?
Biggest advantages for businesses
What companies could run loyalty programs?

Read even more here: http://christophtrappe.com/loyalty-programs

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Former Iowa Hawkeye teammate Brion Hurley joins me on the show to talk about creating Hawkeye Recap. The website highlights historical content of Iowa football and basketball.

Check out the site here: https://lnkd.in/eGY58pWk

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Stacyann Russell joins me on this live recording of the Business Storytelling Podcast to discuss how ideation can work better. Join us.

We discuss all kinds of topics around ideating better.

Read more about being creative in this article: https://authenticstorytelling.net/creativity/

Learn more about Stacyann here: https://lnkd.in/efPVqxvJ

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How to measure content performance is certainly an ongoing discussion. Yes, we want it to help us drive leads and we want it to help us drive conversions.

But at the end of the day if nobody looks at our content it can’t reach any goals - no matter what they are. We want content to perform and we need it to perform. Because if it doesn’t why are we even creating it? So how should we measure that performance?

I’ve tried a number of different ways to try to measure performance. By day, by week and even by month. Just follow the standard calendar time frames. Every way has its positives and negatives. The way that I have seen work the best is the 30-day rolling model.

I discuss this in this episode. Read this related article: https://www.christophtrappe.com/measure-content-performance/

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When should we use acronyms in our content? Seems like a simple question that isn't asked often.

I see it all the time, unfortunately: Articles full of alphabet soup. Every chance the writer gets, they'll use acronyms. Nonstop. All the time. Now, I don't want to overstate things here. There's a place to use acronyms when they are globally understood and sometimes we don't even know they are acronyms.

For example, laser is an acronym that stands for light amplification by stimulated emission of radiation, according to the AP Stylebook.

But let's dive into things here one step at a time:

What are acronyms?
Why do writers use them?
The reason not to use them.

Read more about the topic here: http://christoptrappe.com/acronyms

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We certainly have enough data. Why not use it to tell better stories?

Amanda Milligan returns to the show to discuss her new role at Stacker, a company that transforms data into stories.

Connect with Stacker here: https://stacker.com/about-us

Amanda here: https://www.linkedin.com/in/amandamilligan/

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Jesson Bradshaw, CEO of Energy Ogre, joins me on this episode to discuss the topic.

We discuss:

What energy innovations are on the horizon
How do the stories of those innovations get shaped
And more...

Join us and check out Jesson's company here: energyogre.com

This episode is produced by Trappe Digital LLC and supported by Energy Ogre.

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Jason Davis and Mitch Gregory of NerdBrandAgency.com join Christoph on this live recording of the Business Storytelling Show to discuss the topic. Join us. Let's build some strong and useful brands! Skip the intro - 00:37

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Victoria Lee, of 100 Pound Social joins me on this episode to discuss the topic. Join us.

Connect with her company here: https://lnkd.in/ewyQxNZk

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Author Drew Neisser joins me to discuss his new book - “Renegade Marketing.”

We discuss:

Why brands need to be distinctly different.
The importance of experimentation.
What to do about employee advocacy.
And more...

Join us and grab his book here: https://amzn.to/3mivlhH

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Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands

Author Tamsen Webster joins me on the show to discuss the topic and her latest book “ Find Your Red Thread: Make Your Big Ideas Irresistible.”

Join us and grab a copy of her book here: https://amzn.to/3l0poGQ

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Find Your Red Thread: Make Your Big Ideas Irresistible

Matthew Seltzer wrote the book on the topic and joins me on this episode to share how you can ask better questions to do better marketing.

We discuss:

Why teams struggle to ask good questions.
How teammembers can learn to ask better questions.
What questions should be asked?
And more...

Join us and grab a copy of his book here: https://amzn.to/3oe5Ro9

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The Creative Catalyst: How to Create Better Marketing By Asking (And Answering) Better Marketing Questions

The latest topic in cryptocurrency are creator coins.

What are they and what do content creators need to know about them.

Kerry O'Shea Gorgone and Chris Brogan join me to give us the scoop.

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Twitter Spaces are audio rooms on Twitter. Think Clubhouse but on Twitter.

Expert Samantha Postman joins me on this episode to discuss the topic. Join us. Connect with her here: https://lnkd.in/eaP4P_YW

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Sarah Santacroce joins me on this episode to talk about her journey to her new brand and creating marketing that relates to people. Join us.

Connect with her here: https://lnkd.in/ej73xc3q

Grab her book on the topic here: https://amzn.to/39Uzmms

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Marketing Like We're Human: A Radical Business Approach to Get New Clients with Integrity and Kindness (The Gentle Business Revolution)

Erik Remmel of the Helium Radio Network joins me on this live recording of The Business Storytelling Podcast to discuss the topic. Join us.

We discussed:

What's the role of internet radio networks?
How do they work?
Who should broadcast on them?
And much more...

Check out the network and this show on it here: https://lnkd.in/egJe2wZ4

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Leslie joins me on this live recording of the Business Storytelling Show to discuss "Swagger: Unleash Everything you are and become everything you want."

We discuss:

What is the new definition of swagger?
Why finding and being yourself matters.
What are the key blockers to swagger?
And more...

Join us and grab a copy of her book here: https://amzn.to/3AGRwUL

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Swagger: Unleash Everything You Are and Become Everything You Want

Jeanette Okwu joins me on this live recording of the Business Storytelling Show to discuss the topic.

We discuss:

Why brands need to have an influencer strategy
How to work with creators
How hard is being a creator anyway?
How about paying creators?
And more...

Join us.

Connect with Jeannette here: https://www.beyondinfluence.one/

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Brent Dykes, author of "Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals" joins me to discuss how to tell effective stories with data. Join us and grab his book here: https://amzn.to/3kKJtk3

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Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals

Headliner is an online software tool that allows the creation of audiograms in no time. Let me show you how it works.

Make sure to watch the video version on Spotify or the YouTube version here for the visuals: https://youtu.be/xSt9u4VGP0k?t=28

To check out Headliner: headliner.app

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Syya Yasotornrat joins Christoph Trappe on this live recording of the Business Storytelling Show to share how to choose topics for your episodes and make them interesting. Join us.

Connect with her here: https://www.innovationmediaenterprises.com/

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Anne Janzer returns to the show to discuss her latest book on the topic.

Join us and grab a copy here: https://amzn.to/3hxzOLB

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33 Ways Not to Screw Up Your Business Emails (33 Ways Series)

Geertrui Mieke De Ketelaere joins me to discuss the topic. Join us and check out her book here: https://amzn.to/2UaxWQK Read more about AI and the customer experience on my blog here: https://authenticstorytelling.net/how-to-make-your-customer-experience-more-human-using-ai/

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Wanted: Human-AI Translators: Artificial Intelligence Demystified

Dan Jourdan joins me to discuss the topic on today’s show.

Check out Dan’s book “Sales Proverbs” here: https://lnkd.in/eTujkmK7

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Carmen Hill joins me to discuss the importance of AP Style in your content. Join us. Connect with Carmen here: https://chillcontent.com/ Grab the latest AP Stylebook here: https://amzn.to/3t60zLR

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AP Stylebook: 55th Edition

I've been using my new iPhone 13 since it first came out and have some things to share. Let's discuss the following topics of interest to content creators:

The camera
Battery life
Voice strategies
And more...

Join me and check out the iPhone 13 here on Amazon: https://amzn.to/3ATDv5v (Affiliate link).

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None

In this era of highly-competitive markets, the customer has quite rightly moved to the forefront of marketers' thoughts. For B2B marketers, where the sales cycle is long, with more than one decision-maker and multiple potential touchpoints, there are additional layers of complexity. So, what's the best way for marketers to overcome barriers and then create a customer-centric experience?

I'm joined by experts from Yahoo, Rock Content, Web Insights and Icertis.

Join us and check out webinsights.com for a free demo to learn how you can identify your website visitors.

This episode is presented by Web Insights and produced by Trappe Digital.

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How do you build a brand in a time of information overload where the media are so fragmented that you can barely get the attention of your audience? And how do you ensure that everyone tells the same story on all those channels? Carlijn Postma takes you to the place where content is the product and where people know how to attract and retain an audience: Hollywood. Join us and check out her book here: https://amzn.to/3DwA0o2

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Binge Marketing: The best scenario for building your brand

Jon is the CMO at Demandbase and joins me on this livestream to discuss the topic. Join us.

We cover:

The role of tech in account-based marketing
What does a successful ABM campaign look like?
How to plan the content for ABM campaigns?
How to measure the success of your campaigns
Top tip for winning with ABM?

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Sunil Godse returns to the livestream and podcast to discuss the topic with me.

Join us.

Find his books here: https://lnkd.in/dJhEgeH

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One thing is clear to me: Clear brand stories are better than those wishy-washy, buzzword-filled ones. But how do we create clearer stories and how do those help with the bottom line? Aleya Harris of Flourish Marketing joins me on this live recording of the Business Storytelling Show to discuss the topic. Connect with Aleya here: https://www.flourishmarketing.co/ Related content for you: How To Make Your Marketing More Effective By Using A Storytelling Formula When machines write engaging stories https://authenticstorytelling.net/how-to-craft-an-authentic-brand-story-that-connects-with-your-audience/

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Dn Joseph Ferrari, author of "Still Procrastinating: The No Regrets Guide to Getting It Done" joins me on this episode to discuss the topic.

Join us and grab a copy of his book here: https://amzn.to/3yOFbwH

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Still Procrastinating?: The No Regrets Guide to Getting It Done

Stephanie Long of Stephanie Marie Marketing joins me to discuss why the technical aspect of search engine optimization also is important to the regular content creator.

Connect with her here: https://stephaniemariemarketing.com/

Read this article on how to measure SEO: https://authenticstorytelling.net/measure-seo/

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Margot Bloomstein joins me to discuss the topic. Join us. Check out her book here: https://amzn.to/3xKM0hA

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Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap

Jim Lecinski joins me on this live recording to discuss the topic, which is covered in his book “The AI Marketing Canvas.” Join us. Check out the book here: https://amzn.to/3AsfkLy

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The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing

Heather R. Younger joins me to discuss the topic. Join us. Check out her book here: https://amzn.to/3xIfa0x Learn more about her company - Employee Fanatix - here: https://employeefanatix.com/

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The Art of Caring Leadership: How Leading with Heart Uplifts Teams and Organizations

Conclusions to articles definitely matter but how much time do people spend on them? How much effort is put into them? Alexandra Cote joins me on this episode to discuss the topic and offer some tips on how you can write better conclusions. Connect with Alexandra here: https://www.linkedin.com/in/cotealexandra/

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Michelle Seiler Tucker joins me on this show to discuss the topic. Grab her book "Exit Rich" here: https://amzn.to/3u2vLMp

This episode is produced in partnership with Seiler Tucker. https://seilertucker.com/

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Exit Rich: The 6 P Method to Sell Your Business for Huge Profit

Luke Acree, of remindermedia.com, joins me to discuss the topic. Read an article on the topic here: https://authenticstorytelling.net/print-magazine-for-brand-marketing/

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Shep's new book is out today and he joined me on this episode to talk about the difference between repeat and loyal customers. Mind blown! Listen in. Grab the book here: https://amzn.to/3m1k6vB

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I'll Be Back

Martha Weidmann is CEO and co-founder of NINE dot ARTS and joins me on this episode to discuss how art and immersive experiences can be used as a visual storytelling tool for all brands and people. Join us. Connect with her company here: https://ninedotarts.com/

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I've been recording some Rackets - 9-minute audio clips - on the network myself. It's kind of like a mini podcast and others can respond with voice messages. Let's find out what this new network is all about. I'm joined by Matthew Guay, founding editor at Racket. Join us. Connect with me on Racket here: http://racket.com/ctrappe

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Mike Kaput, CCO of the Marketing Artificial Intelligence Conference, joins me give us the answer and shares much more about AI.

Register for this year's MAICON: https://lnkd.in/eBE3FMPY

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Scot Westwater and Susan Westwater return to the show to discuss their latest report on voice strategy. Join us and read the report here: https://lnkd.in/d_TUius

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Some of our previous guests share the best and worse advise they've previously received. Join us to learn together.

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Jennifer Radke's team has commissioned another study on the topic. She returns to the show to give us the scoop. You can review the entire report here: https://lnkd.in/dNVHi6Ey

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Christina Del Villar‘s new book is available for pre-order and covers:

“Readers will learn how to align the go-to-market strategy, customer journey, and marketing strategy. From there, they will learn how to build a Map of Influence that identifies all the ways they can make an impact. These strategies and tactics help marketing professionals deploy more effective, impactful programs and develop smarter campaigns that significantly increase profitability for their company. ‘With G.R.I.T. (and a dose of sparkle), Sway provides a platform to empower marketing professionals to have more influence, be more effective, add value, and show their impact. This platform helps them become indispensable.”

Join us and check out the book here: https://amzn.to/2W2QbIe

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Sway: Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy

Erin Blaskie shares how brands - including new and emerging ones - can partner with established influencers and brands to help them and also their own brand.

Let's just say they take you under their wings - I mean, their halo.

Join us for this insightful discussion. Connect with Erin here: https://www.erinblaskie.com/

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Chris George joins me on this episode to get us the answer to this question. I was surprised to find out what types of businesses can offer subscriptions. Way more than I expected!

Chris is a co-founder and chairman of the Subscription Trade Association. We discussed:

The history and future of the subscription industry
How businesses can use subscriptions
Giving back
And more…

Find out more about the Subscription Trade Association here: https://subta.com/

Watch the video version of this episode here: https://twitter.com/CTrappe/status/1428088037641048064?s=20

(This episode was produced by Trappe Digital with support by Chris George and team.)

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James Tennant of Converge joins me on this live recording of the Business Storytelling Show to discuss content amplification in B2B specifically. Join us.

Check out James' company here: https://lnkd.in/ec_478t

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Set your team up for success with our guide to overcome obstacles common to all sales teams and consistently grow revenue.

Join our expert panel as they discuss:

Overcoming challenges that sales team face
The best ways to grow revenue
The sales and marketing alignment
Top tips for sales team success

Presented by Web Insights.

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Anne Janzer joins me on this episode of the Business Storytelling Show to discuss the topic. Join us and check out her latest book here: https://amzn.to/366iSWx

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Get the Word Out: Write a Book That Makes a Difference

Status-quo breaker Allyson Strowbridge joins me on this livestream to discuss the topic.

When has the status quo held you back? Join us.

Check out her company at this link: https://lnkd.in/eQuPsFu

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Author Evelyn Starr joins me on this livestream to talk about how brands must develop. Join us.

Grab her book on the topic here: https://amzn.to/3vmoc2t

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Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling

Ron joins Christoph on this live recording of the Business Storytelling Podcast to discuss his book "The Velocity Mindset." "Everyone knows what qualities define a good leader, but how many of us know what steps to take to become that great leader?"

Check out his book here: https://amzn.to/3v5TOd6

And join us for the conversation.

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The Velocity Mindset®: How Leaders Eliminate Resistance, Gain Buy-in, and Achieve Better Results―Faster

Host and Producer Junaid Ahmed joins me on this live recording of the Business Storytelling Show to discuss the topic. Join us.

Connect with Junaid: https://www.linkedin.com/in/superjunaid/

For previous episodes: https://lnkd.in/eiUSn7h

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Creating virtual reality videos is easier than ever. In this episode I talk about how to make the most of the existing technology. All products can be found here: https://amzn.to/3upQMiK

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Think of Podchaser.com as a social network for podcasts. It's one of the 16 channels my Business Storytelling Show syndicates to. Let me show you how to set up your creator profile. Follow me here: https://lnkd.in/eUvbMVD Watch the video version here: https://www.linkedin.com/video/live/urn:li:activity:6810529635332366336/

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Deirdre's book on the topic is now out and we are here to discuss the topic and its implication on marketers. Join us. Grab a copy of her book here: https://amzn.to/3zkLLeU

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Answers for Ethical Marketers

Jim Fuhs and Chris Stone of Dealcasters join me on this live recording of the Business Storytelling Podcast to discuss Merch.Amazon.com and how you can make it part of your strategy. Find products mentioned here: https://lnkd.in/eGaw6hk

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Sarah Marske of Saramar Group joins me on this live recording of the Business Storytelling Podcast to discuss multicultural marketing.

You can connect with her here: http://saramargroup.com

More podcast episodes:

Diversity in marketing (a chat with Michelle Ngome)

How to stay relevant in a fast-changing world

What's connected content? A chat with Carrie Hane

How to harness AI (a chat with Katie King)

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Eli Schwartz, author of “Product-led SEO” joins me on this episode to talk about what product-led SEO is and when you should use it. Join us.

Grab a copy of his book here: https://amzn.to/3p4TpFz

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Product-Led SEO: The Why Behind Building Your Organic Growth Strategy

Strong opinions on this one... Mike Wolber, CRO at Rent Dynamics, joins Christoph on this live recording of the Business Storytelling Show to discuss whether or not you really need to be gating content to drive results? What are your thoughts? Tweet at me: http://twitter.com/ctrappe

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Livestreaming expert Ross Brand joins Christoph on this live recording of the Business Storytelling Podcast to discuss how you can rock livestreaming as well. Check out the Livestream Universe here: https://lnkd.in/eUG-ms3 Grab a copy of Christoph's "Going Live" book here: https://lnkd.in/ecgwAyx

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Due to the increasing need to become customer-centric, account-based marketing (ABM) has become a priority for businesses.

But, how can B2B professionals effectively implement an ABM strategy that works for them, and yield the very best results?

Join our expert panel as they discuss:

The power of segmentation and personalization for ABM Sales and marketing alignment
Customer obsession and building strong relationships
Tips for executing a strong and successful ABM strategy

Today's episode is presented by Web Insights. Learn more about how you can connect with unknown leads quickly through Web Insights here: https://lnkd.in/e7wAaMH

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Productivity expert Angela Proffitt joins Christoph Trappe on this live recording of the Business Storytelling Podcast to tell him (and you) how to be even more productive with content.

Connect with her here: https://lnkd.in/er4BVZX

Grab Christoph's "Going Live" book here: https://amzn.to/3ufSkMt

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Going live: Livestream your podcast to reach more people

I'm joined by the American Influencer Council on this live recording of the Business Storytelling Show.

My guests for this 27-minute chat are:

Founder Qianna Smith Bruneteau
Board Chairman Patrick Janelle
Board VP Aliza Licht

Join us and feel free to ask your questions in the comments. Learn more about the organization here: https://lnkd.in/ehpi75p

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Content Marketer Tamara Sykes joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how your content can be better through specificity and how to get it there.

Connect with her here: https://lnkd.in/eeaM2sE

More content tips: https://lnkd.in/bDTft_d

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I walk you through my process here and chat with Nick Walker of Switcher. This was originally live streamed on Amazon.

The show is supported by SwitcherStudio.com. Use TRAPPE1 for your first month off.

Watch the video version of our chat here: https://youtu.be/JCXDhLG6KaQ

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Martin Boyle of Web Insights joins me on this live recording of the Business Storytelling Podcast to discuss account-based marketing strategies that work. Join us.

This is part 1 of a two-part session. Get a reminder for part 2 here: https://lnkd.in/ePNeBZZ

This content is supported and sponsored by Web Insights.

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Author Andy Strote joins Christoph Trappe on this episode to discuss his book "How to Start a Successful Creative Agency: Essential Business Guide for Graphic Designers, Copywriters, Filmmakers, Photographers, and Programmers" We discuss:

Finances How to track your time How to bill How to start How to hire And more...

Join us and check out Andy's book here: https://amzn.to/2SXiNBh Catch livestreams of my podcast here: http://authenticstorytelling.net/live

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How to Start a Successful Creative Agency: Essential Business Guide for Graphic Designers, Copywriters, Filmmakers, Photographers, and Programmers

I recently hooked up a Wi-Fi extender near my office/podcast studio and it's helping with connectivity. Check out the extender that I use here: https://amzn.to/3bo5jF3 Hear my thoughts on the episode. This episode is supported by Loom.

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None

Narrative Science creates stories from data and I’m chatting with their vice president of marketing, Cassidy Shield, on this live recording of the Business Storytelling Podcast to find out more.

Previous related thoughts from my blog: https://lnkd.in/esSNuEG Connect with Narrative Science here: http://narrativescience.com

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Tracy joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about steps to grow your audience. Connect with Tracy: https://www.tracyrepchuk.com/ More podcast episodes: ChristophTrappe.com/podcast

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Joe Pulizzi joins me on this live recording of the Business Storytelling Podcast to discuss the second edition of "Content Inc."

The first edition was a game changer! Tilt your content to find your niche. Join us to learn more.

Watch the video version on Amazon and get his book here: https://amzn.to/3bEzWWW

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I've been livestreaming my podcast to YouTube and other channels. So, I wanted to dig deeper into YouTube. Liron Segev joins Christoph Trappe on today's show. Connect with Liron here: https://lironsegev.com/ Grab Christoph's latest book: https://lnkd.in/ecgwAyx

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Voice Over Expert Jodi Krangle joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about using audio branding to more deeply reach your target audience. What is it and why is it important? Connect with her here: https://lnkd.in/eqM4Zxw Grab Christoph's latest book on "Going Live" here: https://lnkd.in/enBtTwE

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Getting enough rest is essential for content strategists and marketers. Join Julian Hayes II and Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how to get enough rest.

To listen to Julian's podcast: https://amzn.to/3tsSErj

Subscribe to the Business Storytelling Podcast: https://amzn.to/3mUGTaK

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The Business Storytelling Podcast

Dr. Paul Schempp joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about his book on the topic of becoming an expert. Grab his book here: https://amzn.to/3tpBR8t More podcast episodes: https://lnkd.in/eiUSn7h

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5 Steps to Expert: How to Go From Business Novice to Elite Performer

I’ve seen some unbelievable examples of machines writing content that is actually engaging.

Let’s review how you can use machine learning in your content creation.

Related read: https://lnkd.in/esSNuEG

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Designer, educator and author Regine Gilbert joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss inclusive design in a digital world.

Connect with her here: https://reginegilbert.com/

Grab her book on the topic: https://amzn.to/3fUNroj

More podcast episodes: https://lnkd.in/eiUSn7h

Grab Christoph's "Going Live" book: https://lnkd.in/eWqCmua

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Inclusive Design for a Digital World: Designing with Accessibility in Mind (Design Thinking)

Remote Live TV Producer Bridgetti Lim Banda joins Christoph Trappe on this live recording of the Business Storytelling Podcast. Connect with her on Twitter: https://lnkd.in/e3_iK7e

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Corey, author of Instagram for Business for Dummies, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the latest strategies worth considering.

Grab her book here: https://amzn.to/3qSmOD5

More podcast episodes: https://lnkd.in/e89PDdc

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Instagram For Business For Dummies

Dave of crafted1k.com joins Christoph on this live recording of the Business Storytelling Podcast to discuss the topic. Check out Christoph's latest book: https://lnkd.in/ecgwAyx

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Noz Urbina has been working with designers and content creators tackling the challenges of multi- and omnichannel for the last 20 years. What he's seen is a trend of counter-productive trends, like trying to create pixel-perfect mock-ups in a digital space (which gave way to responsive design) or trying to run separate mobile content strategies, sites, and CMSs (which gave way to sanity). But what are we still doing wrong? In this livestream discussion, Noz joined Christoph Trappe to discuss:

what’s happening in brands around or world that is helping and hindering progress towards omnichannel harmony why sometimes more specialism and focus is a bad thing, and the (live and realtime) questions that are causing you grief when you’re trying to align content and design work around your audience.

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The State of Writing 2021 report is out and Sarah Mitchell is here to talk with me about moving content out of the meh zone.

Check out the report here: https://lnkd.in/egzaCgC

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Karyn Quick joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about monetization of content.

Connect with Karyn here: https://www.linkedin.com/in/kquick1/

Find more podcast episodes: https://lnkd.in/eiUSn7h

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Understanding the B2B buyer's journey is vital to ensuring your organization's success. You’ll achieve this by mapping your customer’s needs and delivering results to move them from one stage of the buyer journey to the next… but how can you do this effectively at scale?

Join our panel of expert speakers:

Lilah Waite

Chris Ashley-Manns

Chris Wickson

Sean Pender

They discuss the key factors to ensure successful B2B buyer journeys at scale. These will include:

How to map customer needs and create relevant buyer journeys

How you can move customers along the stages of the buyer journey

Where you're likely to be losing customers

Making it personal - at scale

Turn your web visitors into leads quicker: http://webinsights.com

This webinar is sponsored by Web Insights.

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My video backdrop usually just is my office. On Zoom it's a virtual background.

Let's look at the options on how video backdrops can improve your streams. Find all products mentioned here: https://lnkd.in/eRq72Qb

Read the related article here: https://lnkd.in/eKZs2T8

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Join me to discuss the B2B buyer journey and some common pitfalls.

Can't make this show, join us here for the next one with more experts: https://lnkd.in/esf7TW3

The next show will include:

Lilah Waite - Group CMO Web Insights
Chris Ashley-Mann - CMO Webeo
Chris Wickson - General Manager, EMEA Marketing - Integrate
Sean Pender, Head of Acquisition Marketing UKI - LogMeIn

This episode is sponsored by Web Insights and produced by Trappe Digital.

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Ryan Barry, of Zappi, and Jennifer Vogel, of Voxpopme, joined Christoph Trappe on this live recording of the Business Storytelling Podcast to share all the details around the Virtual Insight Summit. The livestream's title was: No slide zone: A conference without decks for insights professionals! What?

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Bernardo Tirado, PMP, industrial psychologist and ICF certified coach, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic of good project management.

Find his book on the topic here: https://amzn.to/383wYJJ

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A Project Manager's Notebook: Designed for the Organized Project Manager

Tara of trulyinc.com joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.

Order Tara's brand personal cards: https://amzn.to/2NNgQFu

Order Christoph’s new book on how to livestream your podcast now: https://amzn.to/3agXU9i

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Who The Deck are You? Brand Personality Cards - Marketing Tool to Craft a Brand Identity for Your Business - Interactive Branding Exercise - Marketing Tools

Going live: Livestream your podcast to reach more people

Written language is now dead. You know email was declared dead a couple of years ago. Then it was some social media. The internet was declared dead soon after it started, too. Well, the time has come for regularly written language – like in blog posts, news releases and other such content assets that rely on properly-strung-together sentences. The art and science of written storytelling is now dead. It’s being replaced by emojis – effective this next fiscal year – for those of you that need effective dates to get anything done. You know who you are.

Let's dive in or read more: https://authenticstorytelling.net/future-of-content-emojis/

Happy April Fool's Day 2021.

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Scott Dikkers joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about writing funny and his latest book - How to write funny characters. Grab the book here: https://amzn.to/3dLHEAe

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How to Write Funny Characters: The Complete List of the 40 Character Archetypes of Comedy and How to Use Them to Craft Funny Dialogue and Captivate Audiences

Ryan Carruthers of https://www.themembershipmastery.com/ joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about how to grow membership sites. This episode is sponsored by The Membership Mastery.

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Join me on this livestream of the Business Storytelling Podcast to hear my thoughts on inviting prospects as guests onto your podcast.

This episode is sponsored by Lead Forensics which is currently giving away sales books you don’t want miss. Claim your offer here: https://lnkd.in/dK-ntim

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Rob Sand, State of Iowa Auditor, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how he engages with the community on Twitter. Follow him here: https://twitter.com/RobSandIA Pre-order Christoph's new "Going Live" book now: https://amzn.to/3agXU9i Find more podcast episodes: authenticstorystelling.net/podcast

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Going live: Livestream your podcast to reach more people

Marcus Sheridan, aka The Sales Lion, joins Christoph on this live recording of the Business Storytelling Podcast to discuss the concept of the visual sale.

Find Marcus' book on the topic here: https://amzn.to/3oq7N9H

Connect with Christoph on Twitter: http://twitter.com/ctrappe

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The Visual Sale: How to Use Video to Explode Sales, Drive Marketing, and Grow Your Business in a Virtual World

This is the audio replay of an Amazon Live about why I love office treadmills to be more productive. You can watch the video version here: https://www.amazon.com/live/broadcast/697ceb1b-d9f2-422a-9bc0-a78965b546d4?ref=social&tag=theauthstor09-20&linkCode=ilv

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Fiona, a PowerPoint expert, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss better PowerPoints in your business storytelling.

Connect with her here: https://lnkd.in/eXa2Fwu

Even more on better PowerPoints: https://authenticstorytelling.net/better-powerpoints/

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Vance Reavie, of https://junction.ai/, joins Christoph Trappe on this live recording of the Business Storytelling Podcast.

We talk about how artificial intelligence can make our campaigns better.

Check out Christoph's new book on how to livestream your podcast: https://lnkd.in/ecgwAyx

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Vicki McLeod and Angela Crocker, MEd - authors of Digital Legacy Plan, join Christoph on this episode to talk about the topic.

Grab their book here: https://amzn.to/3750f66

Order Christoph’s new book here: https://amzn.to/3agXU9i

Find more podcast episodes: https://amzn.to/3agXU9i

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Digital Legacy Plan: A guide to the personal and practical elements of your digital life before you die (Reference Series)

Going live: Livestream your podcast to reach more people

Christoph chats with Doug Wagner on the WMT morning show to discuss how brands can maximize marketing campaigns through livestreaming. Check Christoph‘s book at authenticstorytelling.net/going-live

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Brad joins Christoph Trappe on this live recording of the Business Storytelling Podcast.

Buy Brad's book "The Media Training Bible" here: https://amzn.to/36UwzIY

Pre-order Christoph’s new book now: https://amzn.to/3agXU9i

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The Media Training Bible: 101 Things You Absolutely, Positively Need To Know Before Your Next Interview

Going live: Livestream your podcast to reach more people

What email trends are worth watching and - more importantly - worth implementing this year?

Ernie joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.

Find a related article from Ernie: https://lnkd.in/eg4iuQR

Connect with him on LinkedIn: https://lnkd.in/e-SPJJS

Order Christoph’s new book now: https://amzn.to/3agXU9i

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Going live: Livestream your podcast to reach more people

Dieser Vortrag wurde in einer deutschen Kontengruppe gegeben von Christoph Trappe. Christoph ist Autor und Contentexperte der in Amerika wohnt aber in Deutschland aufgewachsen ist.

Sein neues Buch kann man hier bestellen. http://authenticstorytelling.net/going-live

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As we navigate our way through a changing marketing landscape, we talk to global marketing leaders who share their views, techniques, and insight on finding new ways to build loyalty, drive success, and grow new business.

Join our panel of experts as they discuss challenges faced by marketing teams and leaders across the globe.

From resource allocation to technology adoption; they'll arm you with expert advice to aid you in creating a thriving and efficient marketing environment in an uncertain and unpredictable landscape.

Panelists:

Darrell Alfonso, AWS
Amy Kelly, UserTesting
Mark Baker, Oracle
Christa Elizabeth Norton, Capita

Hosted by Christoph Trappe, produced by Trappe Digital LLC

Sponsored by Web Insights https://lnkd.in/e7wAaMH

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Christoph discusses this topic on today's live recording of the Business Storytelling Podcast.

Join us to hear from experts on the topic for even more on this webinar: https://lnkd.in/eqG3hZt

Tomorrow's panelists:

Darrell Alfonso, AWS
Amy Kelly, UserTesting
Mark Baker, Oracle
Christa Elizabeth Norton, Capita

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Garrett Sussman, Head Of Marketing at Traject, joins Christoph on this live recording of the Business Storytelling Podcast to discuss:

What do we mean by "the process?"
How to trust in the process?
And related topics.

Check out Garrett's company: https://bytraject.com/

Find more podcast episodes: authenticstorystelling.net/podcast

For the video version of this podcast: https://youtu.be/dyId09tZkgA

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Author Dawn Dugle joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how to get media coverage, why it matters and more.

Check out her books here: https://amzn.to/3ppKZYI

Dawn's website: https://dawndugle.com/

Christoph's content performance book: https://amzn.to/38ezVrb

Find more podcast episodes: authenticstorystelling.net/podcast

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Content Performance Culture

What's actually procrastination, what's part of the content process and where do we draw the boundaries? Join me on this live recording of the Business Storytelling Podcast to discuss.

Watch the video version here: https://www.amazon.com/live/broadcast/2b62cd70-8245-4ba8-b6cc-db8781a43ec3

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Matthew Woodget of https://www.gonarrative.com/ joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.

Find Matthew's book on the topic here: https://amzn.to/3qK49sM

Christoph's content performance book: https://amzn.to/38ezVrb

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The Definitive Guide to Storytelling in Business: A how-to guide in rising above the noise and making an impact

Content Performance Culture

The Marketing O'Clock Podcast is a weekly marketing news show that shares the latest news in the field. Hosts Greg Finn and Jessica Budde join Christoph Trappe on this live recording of the Business Storytelling Podcast to share how the show started, why it continues and how they've grown it. Check out the show here: https://lnkd.in/dJ6XsgR More Business Storytelling Podcast episodes: https://lnkd.in/eiUSn7h Christoph's blog: https://lnkd.in/bDTft_d

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At Pubcon Local 2021, I talked about how local businesses can drive results with content marketing and to get better SEO. Here is a recording of that talk. The slides can be found here: https://www.slideshare.net/ctrappe/content-marketing-for-local-seo

Want me to speak at your conference? Contact me here: https://authenticstorytelling.net/hire-speak-authentic-storytelling/

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Marc joins Christoph on this live recording of the Business Storytelling Podcast to discuss his new book "The surprising gift of doubt."

Get the book here: https://amzn.to/3qywZMr

Read Christoph's content blog: http://authenticstorytelling.net

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The Surprising Gift of Doubt: Use Uncertainty to Become the Exceptional Leader You Are Meant to Be

Henry joins Christoph on this live recording of the Business Storytelling Podcast to discuss content mapping. Get his book here: https://amzn.to/375cHmB

Christoph's content blog: authenticstorytelling.net

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Content Mapping: Unlocking the Power of Content to Increase Engagement, Leads and Sales

Content strategist Kris Hughes joins Christoph Trappe for this last live recording of the year of the Business Storytelling Podcast to discuss the topic.

What are some challenges business face?
How to overcome them?
How to be more successful with your content
And more...

Connect with Kris here: http://krishughes.com

Find more podcast episodes: https://lnkd.in/ePb7wUi

Christoph's content performance book: https://lnkd.in/e3dWVd5

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Travis Osterhaus of https://repod.io/ joins Christoph on this live recording of the Business Storytelling Podcast to discuss the podcast industry and what brands should know to get the most out of their podcast strategy.

Connect with Travis on Twitter: https://twitter.com/travisosterhaus

Find more podcast episodes: authenticstorystelling.net/podcast

Christoph's new Going Live with your Podcast book: https://amzn.to/3cLUsGf

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Going live: Livestream your podcast to reach more people

David Yarde of Minimum Lovable Brands joins Christoph Trappe on this episode of the Business Storytelling Podcast. Let's find out how to make your brand more lovable. Connect with David on LinkedIn: https://lnkd.in/e6cwE8s And on Twitter: https://twitter.com/dsmy His website: davidyarde.com

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In this episode, Christoph shares how he has consistently improved his lighting and what setups he has used. Find the products and the video version here: https://amazon.com/live/broadcast/1c89a97e-cee0-4a3d-91e8-033fa4308833?ref=social&tag=theauthstor09-20&linkCode=ilv

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Carla joins Christoph on this live recording of the Business Storytelling Podcast to discuss how to re:think Innovation and come up with great ideas.

Find her book on the topic here: https://amzn.to/3oIbrwm

Christoph's content performance book: https://amzn.to/38ezVrb

Find more podcast episodes: https://lnkd.in/ePb7wUi

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RE:Think Innovation: How the World's Most Prolific Innovators Come Up with Great Ideas that Deliver Extraordinary Outcomes

Content Performance Culture

Ron, of https://www.onehourprofessor.com/, joins Christoph on this live recording of the Business Storytelling Podcast. We discussed:

Why testing is important How to test assumptions Multi-variant and A/B testing And more....

Read a related article from Ron here: https://www.orbitmedia.com/blog/multivariate-ab-testing/ More podcast episodes: http://authenticstorytelling.net/podcast Christoph's blog: http://authenticstorytelling.net

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Global Marketing Expert Pam Didner joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk AI and marketing strategies in 2021.

Find her book here: https://amzn.to/34i8wlU

Her website: https://pamdidner.com/

Christoph’s new “Going Live“ book: https://authenticstorytelling.net/going-live-book/

Find more podcast episodes: https://lnkd.in/ePb7wUi

Christoph's content performance book: https://lnkd.in/e3dWVd5

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The Modern AI Marketer: How to Leverage Artificial Intelligence in Digital Marketing to Get Ahead

With all travel off Christoph gave a virtual keynote in Singapore in 2020. Thanks COVID. He discusses how content marketers need to think about audio content and how to create it quickly. We also discussed the impact of voice on our content strategies. To book him to speak at your event contact him here: https://authenticstorytelling.net/hire-speak-authentic-storytelling/

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Chuck joins Christoph on this live recording of the Business Storytelling Podcast to discuss the topic of his latest book "Re-humanizing the workplace."

Get a copy here: https://amzn.to/3nkQcPM

Christoph's content performance book: https://amzn.to/38ezVrb

Christoph's blog: http://authenticstorytelling.net

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Rehumanizing The Workplace By Giving Everybody Their Brain Back

Content Performance Culture

Author Kirk Williams joins Christoph Trappe to discuss the topic on today's live recording of the Business Storytelling Podcast.

His book "Ponderings of a PPC Professional" can be purchased here: https://amzn.to/2VvGizs

Follow him on Twitter: https://twitter.com/PPCKirk

Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/

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Ponderings of a PPC Professional: A Collection of Philosophical, Yet Practical, Observations to Help You Win at Pay-Per-Click Marketing

Stephanie Stahl, GM of the CMI, joins me on today's episode to discuss the latest research.

Find the full report here: https://lnkd.in/eWJ7_qS

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Clubhouse is an audio-only social network. I blogged about my first impressions here: https://authenticstorytelling.net/clubhouse-app/ You can also find the video version of this episode at that link. Social Media Expert Mitch Jackson of https://streaming.lawyer/ joins Christoph on this live recording of the Business Storytelling Podcast to share his thoughts on the app and how you can integrate it into your marketing. Christoph's content performance book: https://amzn.to/38ezVrb Find more podcast episodes: authenticstorystelling.net/podcast

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Content Performance Culture

Robbie Kellman Baxter joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.

Find her book here: https://amzn.to/2JYwM5n

More podcast episodes: http://authenticstorytelling.net/podcast

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The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

Bob Regnerus, author of the Ultimate Guide to Facebook Advertising, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic. Find his book here: https://amzn.to/358Zo3Y Bob's website: https://lnkd.in/eVfUApp Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://lnkd.in/e3dWVd5 Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com More marketing tips: https://lnkd.in/bDTft_d

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Ultimate Guide to Facebook Advertising

Simon Kemp of https://kepios.com/ and https://datareportal.com/ joins Christoph Trappe to discuss the topic on this live recording of the Business Storytelling Project. More marketing tips: http://authenticstorytelling.net Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Grab Christoph’s discounted strategy and implementation package now: https://authenticstorytelling.net/digital-marketing-strategy-offer/

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If you livestream on Amazon you know the importance of followers. Amazon gives you more features if you have more followers. But how do you gain followers? In this audio live I am discussing my strategy. Follow me on Amazon here: https://www.amazon.com/shop/christophtrappe

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Margie of https://centerboard-marketing.com/ joins Christoph on this live recording of the Business Storytelling Podcast to discuss the steps to move beyond a catchy tagline to build an authentic and sustainable brand.

Find her book on the topic here: https://amzn.to/3oOpq3Y

Connect with Centerboard Marketing: https://lnkd.in/evk5rJS

This episode is supported by Centerboard Marketing and produced by Trappe Digital LLC.

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Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential and Sustainable Brand Personality

Barry Schwartz of https://www.seroundtable.com/ joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about his journey in SEO and what's currently top of mind in SEO strategy. We discuss:

Google passage ranking Keyword research The bare minimum of SEO strategy and more...

Find more podcast episodes: christophtrappe.com/podcast Christoph's content performance book: https://christophtrappe.com/content-performance-culture-book/

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Hamlet Batista, CEO at https://www.ranksense.com/, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.

Connect with Hamlet on LinkedIn: https://lnkd.in/eWtrXcc

Christoph's content performance book: https://lnkd.in/e3dWVd5

Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com

Subscribe to future podcast episodes: https://lnkd.in/eFBsw73

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This is my virtual keynote at a content marketing conference in Istanbul in 2020. Due to the coronavirus it was virtual and I shared how companies need to think about structuring teams and creating cultures to improve performance.

The video version can be found here: https://youtu.be/tc-iU8LLCT4

Want me to speak at conference, drop me a note: ctrappe@gmail.com

Find more podcast episodes: https://lnkd.in/eYsZuzr

Christoph's content performance book: https://lnkd.in/e3dWVd5

More marketing tips: https://lnkd.in/bDTft_d

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Bestselling author Jo Miller returns to the podcast to discuss the topic of saying no and we discuss her latest book as well.

Get a copy of her book "Woman of Influence" here: https://amzn.to/36k1cYm

Find more podcast episodes: https://lnkd.in/ePb7wUi

Christoph's content performance book: https://lnkd.in/e3dWVd5

Need help with your marketing? Grab Christoph’s discounted strategy and implementation package now: https://lnkd.in/ePZaghJ

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Woman of Influence: 9 Steps to Build Your Brand, Establish Your Legacy, and Thrive

Saul Colt of https://www.theideaintegration.com/ joins Christoph Trappe on today's live recording of the Business Storytelling Podcast to discuss word of mouth marketing:

What is word of mouth marketing?
How to do word of mouth marketing?
What are brands doing wrong when it comes to word of mouth marketing?
And more...

Christoph's content performance book: https://lnkd.in/e3dWVd5

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Author Brian Kent joins Christoph on this live recording of the Business Storytelling Podcast to discuss his new book and what he's learned from being a walk-on. Find his book here: https://www.amazon.com/live/broadcast/6880e08e-327c-47e7-8bec-b5405dcf9545

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Cristina Saunders, of https://www.cs2marketing.com/, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss marketing operations and her 8-part framework to elevate those teams.

Connect with her on LinkedIn: https://lnkd.in/e_v7_ux

Find more podcast episodes: authenticstorytelling.net/podcast

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Kate Bradley Chernis of http://trylately.com, joins Christoph Trappe another time on this live recording of the Business Storytelling Podcast to discuss the topic. Lately is a software tool that helps you automate your social media content from blog posts – similar to what I share in this article: https://lnkd.in/e8cJ-wq Find more podcast episodes: https://lnkd.in/eYsZuzr

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Christoph talks about how to pull off a great livestream.

How do you know you are live?
Who pushes the buttons?
Comments
Repurposing

Try Restream to create your own livestreams to up to 30 networks at once. https://lnkd.in/eCg2y5C

This episode is supported by Restream and produced by Trappe Digital.

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Allen Adamson, author of Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World, joins Christoph Trappe on this episode to discuss what it takes for companies to recognized needed change and how to implement it.

Find his book here: https://amzn.to/3ovjSeM

Christoph's blog: https://lnkd.in/bDTft_d

Need help with your marketing: https://lnkd.in/e4xpVPm or ctrappe@gmail.com

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Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World

Tonya Parker, a PR/Communications pro who has successfully worked on both sides of the news desk, joins Christoph Trappe on this live recording of the Business Storytelling to talk about how to measure PR efforts. Connect with her on Twitter: https://lnkd.in/eM4ARaX On LinkedIn: https://lnkd.in/eJ8-VvW

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Are you ready when your time to shine has arrived? Let’s talk about how to succeed. Video version: https://amazon.com/live/broadcast/62f66a6f-a409-4dc3-b59f-51630ed6fb9d?ref=social&tag=theauthstor09-20&linkCode=ilv

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Author and creative Mat Zucker joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss creativity in marketing and his latest book. Find his book here: https://amzn.to/36IIAS6 Find more podcast episodes: ChristophTrappe.com/podcast

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Bronze Seeks Silver: Lessons from a Creative Career in Marketing

Find Tim's book here: https://amzn.to/34jws8U or http://primalbrain.com

Tim's site: http://timash.com

Follow Tim on Twitter: https://lnkd.in/eNUJYXk

Christoph's blog: https://lnkd.in/bDTft_d

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Unleash Your Primal Brain: Demystifying How We Think and Why We Act

In this live recording of the Business Storytelling Podcast, Christoph shares:

Ideation (Guest vs. no guest) How to keep topics unique Keyword research How I write titles My description template and philosophy

Livestream to multiple channels with Restream: https://restream.io/join/ctrappe Video version of this podcast: https://youtu.be/6ZmygNJzXTw?t=120 Christoph's content performance book: https://amzn.to/38ezVrb Find more podcast episodes: authenticstorystelling.net/podcast This episode is supported by Restream.

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Content Performance Culture

Christoph joined Doug Wagner live on the radio in Eastern Iowa earlier this week to discuss how you can present better body language on Zoom calls. Check out this related article on the topic: https://authenticstorytelling.net/body-language/

These are my office products mentioned:

Gaming chair: https://amzn.to/2X7QCP1

Standup desk: https://amzn.to/3bbueMH

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YITAHOME Massage Gaming Chair with Footrest Big and Tall 380lbs Heavy Duty Ergonomic Video Game Chair High Back Office Computer Chair Racing Style with Headrest and Lumbar Support,Red

Barry Schwartz tweeted the news that Google Question Hub is now available in the US. Read his article here: https://lnkd.in/e2nkXRH This episode is a quick overview, how to sign up, and how to get content ideas from it. Video version: https://youtu.be/No0hKsYrcdk Find more podcast episodes: https://lnkd.in/ePb7wUi Christoph's content performance book: https://lnkd.in/e3dWVd5

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Charlene Walters joins Christoph Trappe on this live recording of the Business Storytelling Podcast.

Charlene's book "Launch Your Inner Entrepreneur: 10 Mindset Shifts for Women to Take Action, Unleash Creativity, and Achieve" can be found here: https://amzn.to/2Ua2n5Q

Her website: https://ownyourother.com/

Find more podcast episodes: https://lnkd.in/eYsZuzr

Christoph's content performance book: https://lnkd.in/e3dWVd5

Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com

More marketing tips: https://lnkd.in/bDTft_d

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Launch Your Inner Entrepreneur: 10 Mindset Shifts for Women to Take Action, Unleash Creativity, and Achieve Financial Success

On this episode, we hear from some of our guests share tips on how you can make 2021 a success. Guests with tips include: Charlene Walters Mark Asquith Mark Schaefer Andy Crestodina Marc Gawith Jason Falls Sarah Townsend Tim Ash Bob Regnerus Casey Stanton, Scot Westwater and Hamlet Batista.

Thanks everyone and here's to a great 2021.

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I’m watching the college football playoffs today and have watched every game so far on the sky cam station. Being in the middle of the action is the future of content and I wonder how soon we will be watching football games in virtual reality.

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In this episode, Christoph shares the microphones he has used for livestreams and podcast recordings.

You can also find links to all mentioned here: https://authenticstorytelling.net/best-podcast-microphone/

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Carrie Hane, author of "Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow" joins Christoph Trappe on this live recording of the Business Storytelling Podcast. Get her book here: https://amzn.to/2VmmJtj

Find more podcast episodes: ChristophTrappe.com/podcast

Christoph's content performance book: https://ChristophTrappe.com/content-performance-culture-book/

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Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow (Voices That Matter)

Susan Ibitz of the Human Behavior Lab joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic. Susan is a Human Behavior Hacker- some people hack computers she hacks humans.

Learn more about her and the Behavior Lab here: https://lnkd.in/exRpZZv

Related article on Christoph’s blog: https://authenticstorytelling.net/body-language/

Find more podcast episodes: https://lnkd.in/ePb7wUi

Christoph's content performance book: https://lnkd.in/e3dWVd5

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Leo Morejon of proveitmatters.com joins Christoph Trappe to debate this topic. Let's find out why we need better debates.

Find more podcast episodes: authenticstorystelling.net/podcast

Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/

Need help with your marketing?Grab Christoph’s discounted strategy and implementation package now:https://authenticstorytelling.net/digital-marketing-strategy-offer/

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Christoph reviews the new app and discusses whether or not it can help us make better connections online.

The video version of this and an article can be found here: authenticstorytelling.net/clubhouse-app

Need help with your audio content strategy, contact Christoph now at ctrappe@gmail.com or 319-389-9853.

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Mark Zohar, president and COO at Viafoura, joins Christoph Trappe on this live recording of the Business Storytelling Podcast.

Viafoura helps companies create active, civil and loyal online communities. Check them out here: https://viafoura.com/

Christoph's content performance book: https://lnkd.in/e3dWVd5

Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com

Subscribe to future podcast episodes: https://lnkd.in/eFBsw73

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This was live streamed to Amazon on Christmas Eve but the tips can be used for any occasion when you need last-minute gifts. For links to the products visit https://amazon.com/live/broadcast/be008501-93e1-416e-95c0-edbad5b6b1ca?ref=social&tag=theauthstor09-20&linkCode=ilv

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Scott Abel joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about the topic.

Connect with Scott on Twitter: https://lnkd.in/epPyN6h

Find more podcast episodes: https://lnkd.in/eYsZuzr

Christoph's content performance book: https://lnkd.in/e3dWVd5

Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com

More marketing tips: https://lnkd.in/bDTft_d

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Author Stefan Palios joins me to share some of his 50 laws of freelancing and how freelance writers can find their niche and be more successful for their clients. Find his book here: https://amzn.to/2U1INIR Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com More marketing tips: http://authenticstorytelling.net

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The 50 Laws of Freelancing: Insider secrets every freelancer must know

Carlos Gil, author of "The end of marketing: Humanizing your brand in the age of social media and AI" joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.

Get Carlos' book here: https://amzn.to/31PZH1y Connect with Carlos on LinkedIn: https://lnkd.in/etrZK_a

Christoph's blog: https://lnkd.in/bDTft_d

Christoph's content performance book: https://lnkd.in/e3dWVd5

Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm

Subscribe to future podcast episodes: https://lnkd.in/eFBsw73

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The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI

We've talked about research in content strategy and the importance of creating good content experiences before. Understanding our audiences can help us do that of course. Today, Jenn Vogel joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic. Connect with Jenn on LinkedIn: https://lnkd.in/ec3syP6 Check out Voxpopme: https://site.voxpopme.com/ ----- Disclosure: Christoph leads content strategy at Voxpopme. Either way, he finds this a topic worth sharing with you. :) ----- Find more podcast episodes: https://lnkd.in/ePb7wUi

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Elaine Lindsay of Trool Social joined Christoph Trappe on this episode to discuss how digital behaviors, platforms and the whole brand experience needs to be integrated.

Find her at https://www.troolsocial.com/

On Twitter: https://twitter.com/troolsocial

Articles mentioned on the show:

Knowledge panels: https://authenticstorytelling.net/how-i-got-a-google-knowledge-panel/

Keyword collaborations: https://authenticstorytelling.net/keyword-collaboration-to-take-your-keyword-research-to-the-next-level/

Local SEO: https://authenticstorytelling.net/local-seo-how-to-get-local-links-that-help-your-business-drive-more-leads/

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Jim Fuhs and Chris Stone join Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss Amazon Live and when your brand should consider doing one.

My previous blog post on the topic: https://lnkd.in/evhxAjn

Connect with Jim: https://lnkd.in/euRbeeD

Connect with Chris: https://lnkd.in/ezNbia8

Find more podcast episodes: https://lnkd.in/eYsZuzr

Christoph's content performance book: https://lnkd.in/e3dWVd5

Need help with your marketing? Grab Christoph’s discounted strategy and implementation package now: https://lnkd.in/ePZaghJ

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Gretchen Vaughn founded #TMTweetChat in 2020 to encourage online conversation in the Toastmasters community. Find out how she started it, how she organizes and gets the most out of the chats. Find her on Twitter at Twitter.com/TMTweetChat

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Jason Falls, host of the Winfluence podcast, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about the ins and outs of influencer marketing. Jason's podcast: https://jasonfalls.com/influence-marketing-podcast/ Jason on Twitter: http://twitter.com/JasonFalls Christoph's blog: https://lnkd.in/bDTft_d More podcast episodes: http://authenticstorytelling.net/podcast

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I just have to say it: A virtual keynote in Istanbul isn’t the same as hopping across the pond, meeting people face-to-face and enjoying the city while keynoting live. But, here we are thanks to COVID. Virtual conferences are now more prevalent and with that I thought I’d share my latest virtual presentation tips. I’ve done webinars and livestreams for a while now, but this year was a record-year so to speak for virtual presentations. My stage is my basement office in the Midwest of the U.S. Sometimes I use a virtual background even! There are some things to consider. How will the presentation look, what's the setup, etc. Let's dive in and know how to be prepared. Related article: https://ChristophTrappe.com/virtual-presentation-tips/

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Mark Asquith, CEO & Co-founder, Rebel Base Media, the UK based podcast company, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss podcasting and SEO.

Mark's company: https://rebelbasemedia.io/

Related article on podcast SEO: https://lnkd.in/dCFEk25

Find more podcast episodes: https://lnkd.in/eYsZuzr

Christoph's content performance book: https://lnkd.in/e3dWVd5

Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com

More marketing tips: https://lnkd.in/bDTft_d

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Lee LeFever, author of "Big Enough" joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how to stay sane in these crazy times while building your business.

Find Lee's book here: https://amzn.to/3kCIrDB

Don't miss Christoph's content performance culture book: https://amzn.to/3kCVIfa

Need help with your marketing? Contact Christoph now. ctrappe@gmail.com

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Big Enough: Building a Business that Scales with Your Lifestyle

Content Performance Culture

Katie King, MBA, author of "Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge" joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic. Find her book here: https://amzn.to/35AbtOH Connect with her on Twitter: https://lnkd.in/eJQwRN3 Christoph's blog: https://lnkd.in/bDTft_d

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Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge

Author Carlos Hildago joins Christoph Trappe on this livestreamed recording of the Business Storytelling Podcast to discuss his book "The UnAmerican Dream."

"For so many entrepreneurs and professionals, the relentless pursuit of success leaves behind damaged relationships and personal life carnage in their wake. In The UnAmerican Dream, Carlos Hidalgo reveals his thrilling journey to entrepreneurial triumph, and the simultaneous path to rock bottom."

Order the book here: https://amzn.to/3jr9XTT Connect with Carlos on Twitter: https://lnkd.in/e4BDwrN Christoph's blog: https://ChristophTrappe.com

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The UnAmerican Dream: Finding Personal and Professional Happiness Establishing Work-Life Boundaries

Andi Robinson of https://lnkd.in/dWRzYW2 joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss breaking down silos through the use of a content council.

What's a content council Who should be involved What to consider

Andi's article on the topic on the Content Marketing Institute blog: https://lnkd.in/dbViCSs

Find more podcast episodes: https://lnkd.in/ePb7wUi

Christoph's content performance book: https://lnkd.in/e3dWVd5

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Joshua McNary is a Cedar Rapids-based marketing technologist joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss mar-tech technologies. Joshua's company: https://lnkd.in/e66g9hK Previous podcast with Scott Brinker about the marketing technology landscape: https://lnkd.in/evhx78q Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://lnkd.in/e3dWVd5

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Reed Smith of jarrardinc.com joins Christoph Trappe on this episode of the Business Storytelling Podcast. They discuss:

Healthcare marketing during COVID
What channels to consider in healthcare marketing
Doctors on TikTok
Localization and SEO in healthcare
Online reputation management
And more

Related articles:

Should my brand share coronavirus content? https://authenticstorytelling.net/coronavirus-brand-content/

Google ads during the pandemic - a chat with Banner Health https://authenticstorytelling.net/google-has-blocked-thousands-of-coronavirus-related-ads-and-one-healthcare-organization-says-thats-hurting-outreach/

Your guide to making online reviews work https://authenticstorytelling.net/online-reviews/

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A chat about the landscape of voice devices. I now have Alexa on my PC, Siri on my wrist and Alexa on the TV. Who should I ask for what and what marketers must consider.

Find the related Amazon Live with product links here: https://www.amazon.com/live/broadcast/0df887df-3b95-4d5b-9293-acfa98b73b51?ref=social&tag=theauthstor09-20&linkCode=ilv

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Christopher Penn, Co-Founder & Chief Data Scientist, TrustInsights.ai, joins Christoph Trappe on this episode to discuss how marketers and companies can make better use of their data to make decision.

He talks about the metrics that can get you fired and how to keep an eye on them and shares tips on how to be more strategic moving forward.

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Livestreamer Marco Novo shares with us how he build a global brand through live video from Portugal. You can connect with him and watch his streams here: https://www.linkedin.com/in/mfcnovo Livestream to multiple channels with Restream: https://restream.io/join/ctrappe

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Lilah Waite of Lead Forensics joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.

We are discussing:

What are MQLs and SQLs
How important is the speed when we follow up with each of these?
Is there such a thing as too fast? What are the best practices for follow up?
Why do so many talk about MQLs vs. SQLs
How do we make that hand off easier?
How important is building audience to drive good QLs.
What are some other uncomfortable truths

Grab your free trial of Lead Forensics here: https://lnkd.in/ddTY46M

This episode is produced by Trappe Digital LLC and supported by Lead Forensics.

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Scott Monty joins Christoph Trappe on this episode of the Business Storytelling Podcast to discuss the topic.

Find Scott's newsletter here: https://www.timelesstimely.com/

Check his website here: https://www.scottmonty.com/

Find more podcast episodes: authenticstorystelling.net/podcast

Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/

Need help with your marketing? Grab Christoph’s discounted strategy and implementation package now: https://authenticstorytelling.net/digital-marketing-strategy-offer/

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Navah Hopkins, director of Paid Media at Hennessey Digital, joins Christoph Trappe on this episode of the Business Storytelling Podcast to discuss PPC strategies, including:

How to integrate PPC and content
How to collaborate across teams for better results.
How much should you plan on spending
And much more....

Connect with Navah on LinkedIn: https://www.linkedin.com/in/navahhopkins/

On Twitter: https://twitter.com/navahf

Hennessey Digital: http://hennessey.com/

Find more podcast episodes: authenticstorystelling.net/podcast

Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/

Need help with your marketing?

Grab Christoph’s discounted strategy and implementation package now: https://authenticstorytelling.net/digital-marketing-strategy-offer/

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Deirdre Breakenridge, https://lnkd.in/ew4f23p, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how the two disciplines work together for maximum success. Get her book "Answers for Modern Communicators:" https://amzn.to/3kFOaJB Follow Deirdre on Twitter: https://lnkd.in/eTyb5rM Christoph's blog: https://lnkd.in/bDTft_d Christoph's content performance book: https://lnkd.in/e3dWVd5 Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm Subscribe to future podcast episodes: https://lnkd.in/eFBsw73

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Answers for Modern Communicators: A Guide to Effective Business Communication

Leslie Wright, founder of https://www.collective-clarity.com/, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.

Connect with her on LinkedIn here: https://lnkd.in/entA54v

Find more podcast episodes: https://lnkd.in/eYsZuzr

Christoph's content performance book: https://lnkd.in/e3dWVd5

Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com

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Shondell Varcianna, CEO and Founder of https://varcimedia.com/, joins Christoph Trappe to discuss the topic on this live recording of the Business Storytelling Podcast.

Topics that we discussing: 1) What is quality content? 2) How do we create it? 3) Where's that line between analysis and creativity? Subscribe to future podcast episodes: https://lnkd.in/eFBsw73

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Wendy van Gilst, a Netherland-based podcaster and personal branding expert, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about building personal brands on LinkedIn.

Connect with her on LinkedIn: https://lnkd.in/ercN89j On Twitter: https://lnkd.in/egHxzxM

Christoph's content performance book: https://lnkd.in/e3dWVd5 Subscribe to future podcast episodes: https://lnkd.in/eFBsw73

Episode with Jo Miller on personal branding: https://lnkd.in/edQRR7s

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Michael Kolowich of http://knovio.com, joins me to discuss how virtual conference attendees can get more out of sessions when conferences are virtual. I spotted this new advantage during the 2020 Content Tech Summit which was using Michael’s platform. Take a listen to see if you love this advantage and feel free to leave a voice message with your thoughts for possible inclusion on a future episode.

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Matthew Vernhout of emailkarma.net and netcorecloud.com joins Christoph Trappe on this episode to discuss how we can make email marketing better for all involved. Other content mentioned on the show: Marketoonist cartoon on too many emails https://marketoonist.com/2020/11/lead-nurturing.html Do all marketing emails need to be designed? https://authenticstorytelling.net/email-design-inspiration/ More: Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/

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Chris Dayley of www.smart-cro.com joins Christoph Trappe on this episode to discuss how to go about A/B testing, how to drive conversions through better web experiences and more.

Find more podcast episodes: https://lnkd.in/eYsZuzr

Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/

Need help with your marketing? Grab Christoph’s discounted strategy and implementation package now:https://authenticstorytelling.net/digital-marketing-strategy-offer/

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In this episode I discuss the importance of not responding to all these social media posts because you really are just helping that brand spread that message and that can impact your brand. From a marketer’s perspective finding content for people to debate can also help your brand reach more people.

Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/

Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com

Subscribe to future podcast episodes: https://www.podpage.com/business-storytelling-podcast/

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Gordon Firemark - The Podcast Lawyer - joins Christoph Trappe on this episode to discuss the legal issues to consider, including:

Releases Permissions Fair use And more

Find Gordon's book on the topic here: https://amzn.to/3pXmGlw Download Gordon's guest release form here: https://www.gordonfiremark.com/PodcastRelease Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/

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The Podcast, Blog & New Media Producer's Legal Survival Guide (paperback)

At the end of your business stories, can people repeat anything they heard - word for word? If not, you're out of sight, out of mind. We don't want to out-of-sight, out-of-mind, we want to stay top-of-mind. Sam Horn shows you how to be meme-able so YOU'RE the one they remember, YOU'RE the one they want to work with. Get Sam's books here: https://amzn.to/3lQNPnY More podcast episodes: authenticstorytelling.net/podcast

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Trent Anderson, of prewrite.com, shares tips on how companies can do better internal communication to keep employees updated and build better culture. Connect with Trent: https://www.linkedin.com/in/growthtrent/ Some of the content mentioned on the show: Why executives should consider private podcasting https://anchor.fm/ctrappe/episodes/225-Why-executives-should-consider-private-podcasting-to-communicate-with-employees-eljm7a How Amazon calculates star ratings for different countries https://ChristophTrappe.com/amazon-star-ratings/ How to make your marketing better with this storytelling formula https://ChristophTrappe.com/what-is-marketing-and-how-to-make-it-simpler-by-using-a-storytelling-formula/ More links

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Social media polls on Instagram and LinkedIn are another great way to connect with prospects and nurture leads. Let’s find out how to do that. A related article can be found here: authenticstorytelling.net/social-media-polls

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Christoph Trappe joined Doug Wagner on the WMT Radio Morning Show to discuss this topic. This is a replay of the live broadcast from earlier this week.

In this crazy COVID year, please stay healthy, sane and balanced.

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Bob Burg, author of “The Go-Giver”, joins Christoph Trappe on this episode of the podcast to talk about why giving can help you be more successful in business. It’s a concept that also applies to content marketers and their strategies. Find Bob’s book here: https://amzn.to/3mmaUia

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The Go-Giver: A Little Story About a Powerful Business Idea

Amazon star ratings matter. If we can say our book has 5 out of 5 stars that matters. Even 4.5 is probably okay. But people certainly look at Amazon star ratings to make decision on their purchases. Like with anything on Amazon, there's a method to how Amazon star ratings are calculated and displayed. Christoph Trappe explains on this episode how ratings are determined on a country-by-country basis.

Read the related article here: authenticstorytelling.net/amazon-star-ratings

Find more podcast episodes:https://lnkd.in/eYsZuzr

Christoph's content performance book:https://authenticstorytelling.net/content-performance-culture-book/

Need help with your marketing? Contact Christoph now:https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com

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Kathy, of https://www.keepingithuman.com, joins Christoph Trappe on this episode to talk about the importance of improv and humor in your business storytelling.

Find more podcast episodes:https://lnkd.in/eYsZuzr

Christoph's content performance book:https://authenticstorytelling.net/content-performance-culture-book/

Need help with your marketing? Contact Christoph now:https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com

More marketing tips:http://authenticstorytelling.net

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Sarah Willey, a fundraising and marketing professional based in St. Louis, joins Christoph Trappe to discuss how fundraising can work in this increasingly digital world and how organizations can integration new and traditional strategies.

Connect with Sarah: https://sarahwilleyllc.com/

Christoph's blog: http://authenticstorytelling.net

Other content referenced:

Print magazines as part of your campaign https://authenticstorytelling.net/print-magazine-for-brand-marketing/

Direct mail is not dead https://authenticstorytelling.net/direct-mail-best-practices/

Using cartoons in your marketing https://authenticstorytelling.net/cartoons-in-marketing-how-to-decide-when-to-use-them-for-your-brand/

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This is audio from my talk at Content Marketing World in 2020 on the topic of ranking in voice search and what you need to consider when it comes to anything voice related.

Even more on voice SEO: https://authenticstorytelling.net/voice-seo/

The PowerPoint can be found here: https://www.slideshare.net/ctrappe/how-to-make-sure-your-company-ranks-in-voice-search

Find more podcast episodes:https://lnkd.in/eYsZuzr

Christoph's content performance book:https://authenticstorytelling.net/content-performance-culture-book/

Need help with your marketing? Contact Christoph now:https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com

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Adam Morgan, a top creative and executive creative director at Adobe, joins Christoph Trappe to discuss the importance of creativity on this live recording of the Business Storytelling Podcast. Connect with Adam: https://lnkd.in/efdBCST or https://lnkd.in/eVy5iPT or https://adamwmorgan.com/ Christoph's blog: https://lnkd.in/bDTft_d Christoph's content performance book: https://lnkd.in/e3dWVd5

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Content expert Sarah Mitchell joins Christoph Trappe on this episode to discuss the state of writing around the globe.

How effective is written content?
Who focuses on SEO and who doesn't?
Who has an editorial calendar
And much more form the 2020 State of Writing report.

Find the 2020 report here: https://typesetcontent.com/blog/state-of-writing-research/

To participate in the 2021 report go here: https://survey.alchemer.com/s3/5982629/c21b58c5604e

Connect with Sarah on LinkedIn: https://www.linkedin.com/in/sarahcmitchell/

Christoph's marketing blog: http://authenticstorytelling.net

How to use original in your marketing podcast episode can be found here: https://anchor.fm/ctrappe/episodes/How-to-use-original-research-in-your-marketing-strategy-with-Michele-Linn-ebm4bf

The 1-star 2020 review t-shirt: https://amzn.to/32EYUAY

For even more on strategic writing, read this blog post: https://authenticstorytelling.net/strategic-writing/

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None

Data scientist Ted Lorenzen joins Christoph Trappe on this live recording of the Business Storytelling Podcast.

We cover among other things:

What's data science
How is it integrated into business and content strategy
How did you get into data science
What business should use it

Connect with Ted here: https://lnkd.in/epTiJWy

Find more podcast episodes: https://lnkd.in/eYsZuzr

Christoph's content performance book: https://lnkd.in/e3dWVd5

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Jason Bradwell and Christoph Trappe discuss the topic of what kind of marketing plan you actually need - if any. The year 2020 certainly upended many plans so let's discuss how to learn from this.

Connect with Jason on Twitter: https://twitter.com/JasonRBradwell

Buy a 2020 1-star review shirt here: https://amzn.to/2IuGxYq

More podcast episodes: http://authenticstorytelling.net/podcast

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None

Amazon now allows you to go live and do your own infomercial. Christoph Trappe tried it and shares his experience in this episode.

A related article can be found here: http://authenticstorytelling.net/amazon-live-streaming-platform

Need help with your Amazon Live implementation? Contact Christoph now:https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com

More marketing tips:http://authenticstorytelling.net

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Chantelle Marcelle joins Christoph Trappe on this episode of the Business Storytelling Podcast.

Let’s find out how you can use social media to build your brand.

Connect with Chantelle Marcelle on Twitter: Twitter.com/ccmarce_writes

Chantelle’s website: http://chantellemarcelle.com/

Christoph on Twitter: http://Twitter.com/ctrappe

More podcast episodes: https://lnkd.in/eYsZuzr

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Sean Creeley, of https://podsights.com, joins me to discuss how to use technology to track podcast advertising conversions. For an article on this podcast topics: https://ChristophTrappe.com/podcast-attribution/

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Christoph Trappe shares how you can easily live tweet your presentation in this podcast episode. There are basically two ways:

Schedule posts at the approximate time
Have a team member live tweet while watching you

Related article: https://authenticstorytelling.net/another-way-share-presentation-live-tweet/

Find more podcast episodes:https://lnkd.in/eYsZuzr

Christoph's content performance book:https://authenticstorytelling.net/content-performance-culture-book/

Need help with your marketing? Contact Christoph now:https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com

More marketing tips:http://authenticstorytelling.net

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Nick Goellner of https://www.makingchips.com/ joins Christoph Trappe on this livestream recording of the Business Storytelling Podcast to discuss the topic.

Connect with Nick on LinkedIn: https://lnkd.in/dvNFGhu

Christoph's Content Performance Culture Book: https://lnkd.in/ekVACUG

Christoph's blog: https://lnkd.in/bDTft_d

More podcast episodes: https://lnkd.in/eYsZuzr

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Katie Brunette of Lessonly joins Christoph Trappe on this Business Storytelling Podcast episode to discuss this topic. Read more about the topic here: https://authenticstorytelling.net/does-anyone-actually-want-conference-swag-how-marketers-can-maximize-swag/

For more episodes: https://lnkd.in/eYsZuzr

Katie on Linkedin: https://lnkd.in/eYcFghj

Lessonly: https://www.lessonly.com/

Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/

More marketing tips: http://authenticstorytelling.net

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Michelle Ngome of the African-American Marketing Association joins Christoph Trappe on this livestream recording of the Business Storytelling Podcast to discuss the topic.

We discuss how to build diverse teams and how to be aware to diverse issues in your marketing.

Connect with her on LinkedIn here: https://lnkd.in/eCPfq-h

Christoph’s blog: https://lnkd.in/bDTft_d

More podcast episodes: https://www.podpage.com/business-storytelling-podcast/

Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com

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The election in the United States in 2020 certainly was emotional. Content nonstop on a gazillion channels fueled the fire. In this episode Christoph Trappe discusses what marketers can learn to entice more and better emotions in their next campaigns and projects.

Christoph's content performance book:https://authenticstorytelling.net/content-performance-culture-book/

Need help with your marketing? Contact Christoph now:https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com

Subscribe to future podcast episodes:https://www.podpage.com/business-storytelling-podcast/

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Author and thought leader Seth Godin joins Christoph Trappe to discuss his latest book - “The Practice: Ship Creative Work.” It’s a book about finding your voice, how perfectionism has nothing to do with being perfect, how to ship your work and more.

Get his book here. https://amzn.to/3oiqPjq

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The Practice: Shipping Creative Work

Cruce Saunders, Principal and Founder of [A] – http://simplea.com, joins Christoph Trappe on this episode of the Business Storytelling Podcast.

Join Cruce and other content leaders at [A] in the [A]cademy to learn more about content intelligence and content engineering: https://bit.ly/2HFndY0

More podcast episodes: https://lnkd.in/eiUSn7h

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Casey Stanton, of http://cmox.co, joins me on this episode to discuss how companies should go about calculating cost of customer acquisition. For more podcast episodes: http://authenticstorytelling.net/podcast To connect with Host Christoph Trappe: http://authenticstorytelling.net/christoph-trappe What are your thoughts? Leave a voice message and I might include it on a future episode: https://anchor.fm/ctrappe/message

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Canva.com has really helped me create more and more images. Even though I'm not a designer. I just learned how to easily remove background from images and wanted to share this with you. For the video version with images: http://authenticstorytelling.net/remove-background-image Christoph's content performance book: https://lnkd.in/e3dWVd5

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Brenden Mulligan of http://podpage.com joins me to discuss the topic and also shares how you can easily use his product to automate your podcast website.

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Tim Hanse, content expert based in the Netherlands, joined Christoph Trappe on this episode to talk about what content migration is, why you should practice good content migration and how it can help drive results.

Connect with Tim on LinkedIn: https://www.linkedin.com/in/tghanse/

Christoph's blog: http://authenticstorytelling.net

Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/

Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/ or ctrappe@gmail.com

Subscribe to future podcast episodes: https://www.podpage.com/business-storytelling-podcast/

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Todd Cochrane, of http://blubrry.com, joins Christoph Trappe on this episode to discuss how private podcasting works and why company leadership should consider creating private podcasts to reach employees.

Christoph's blog: https://lnkd.in/bDTft_d

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Author Sarah Townsend joins Christoph Trappe on this episode to talk about better partnerships and related topics. Find her book here. https://amzn.to/3e3nKPy

Read Christoph’s blog here: http://authenticstorytelling.net

Need help with marketing or are you looking for your next CMO or CCO? Contact Christoph here https://authenticstorytelling.net/about/contact-us/ or send him an email at ctrappe@gmail.com

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Survival Skills for Freelancers: Tried and Tested Tips to Help You Ace Self-Employment Without Burnout

My site was recently hacked and became a victim of the Japanese Keyword Hack. This episode discusses what happened, how to try to prevent it and how to move forward from an attack. A related article can be found here.

Need help with your marketing or are you looking for your next CMO or CCO?

Contact Christoph now at ctrappe@gmail.com. Christoph is also available for project work. Check out Christoph's qualifications here. authenticStorytelling.net

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Jeff Koslofsky and Marc Gawith join Christoph Trappe to discuss:

Why live video matters How to produce it effectively Other tips to making on air easier How to repurpose it

Sign up for Switcher Studio here: https://lnkd.in/eMV2mVe Use TRAPPE1 Connect with Jeff here: https://lnkd.in/e9wtaCA Connect with Marc here: https://lnkd.in/evdaBss Connect with Christoph here: https://lnkd.in/exN2kMw

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Mark Schaefer, author of “Marketing Rebellion,” joins Christoph Trappe on the show to share how marketing is changing and how companies need to think more about making a human impression than getting an advertising impression. His book can be found here. https://amzn.to/3mbvwJR. Mark’s blog: http://businessgrow.com/blog. More podcast episodes: https://www.christophtrappe.com/podcast Christoph’s blog: http://christophtrappe.com

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Marketing Rebellion: The Most Human Company Wins

We previously discussed marketing certificates here: https://lnkd.in/dp5CgYg On this episode, Azad joins me to discuss the importance of formal degrees. You can connect with him on Twitter here: https://lnkd.in/dJgqyYh What are your thoughts?

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My website was hit by malware for the second time in two years and I wanted to share what my back up plan is to still reach out to prospects and audience members even with the website being down for a little while. If you need help with your marketing strategy and implementation, contact me now: ctrappe@gmail.com

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Author and communications executive Joel Schwartzberg joins Christoph Trappe on this episode to discuss what a point is, how to make one and how to get better at influencing action. Check out his book on the topic here: http://ctrappe.online/joel

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Chief Culture Officer James Mayhew joins me to discuss common miscommunication issues that teams face and how to overcome them. Connect with him here: http://JamesMayhew.com Christoph’s blog can be found here: http://ChristophTrappe.com

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On this live broadcast recording of the Business Storytelling Podcast (https://lnkd.in/eYsZuzr), I'm joined by Kyle Shannon, of https://www.storyvine.com/, and Dean Barta, of https://lnkd.in/ebuCmZN. We are discussing ways to use video storytelling in an easy way.

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WMT Host Doug Wagner interviews Christoph Trappe about LinkedIn tips and tricks to optimize for your next job search. Even more tips: https://authenticstorytelling.net/video-linkedin-profile-tips-how-to-use-linkedin-in-your-job-search/

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Podcast SEO is a relatively new thing that content marketers have to think about. And it certainly adds to the list but podcast SEO is something that can help our brands rise to the top in search. Let’s dive in. Related article: http://authenticstorytelling.net/podcast-seo

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Brandon Walton of cypresslearning.com joins me to discuss the advantages of sending emails that are not designed at all. We also discuss when you should definitely design emails before sending them.

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Deb is the author of "Irrational Loyalty," which you can order here: https://amzn.to/3ynHKGC. She joins me on this live recording of the Business Storytelling Podcast to discuss how you can build a brand in turbulent times.

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Irrational Loyalty: Building a Brand That Thrives in Turbulent Times

Content experience expert Robert Weller (http://LinkedIn.com/in/robertmweller) joins me to define content experience, why to make it better and how to do that. For more episodes: http://ctrappe.online/podcast

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In this episode I talk about some of the pieces good and successful marketing strategies have. Identifying those and implementing them takes time and that’s why success won’t happen overnight. Nonetheless, it’s worthwhile to push forward. Let’s dive into the topic. This show was live-streamed to several channels. To get future notifications follow me on http://twitter.com/ctrappe or http://ctrappe.online/LinkedIn.

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We talked about whether or not virtual events are working before in this article and this episode of the Business Storytelling Podcast: https://authenticstorytelling.net/virtual-conferences/ On this episode, I'm joined by author Robin Farmanfarmaian, to discuss this topic even more. You can check her book here: http://ctrappe.online/robin Robin shared some great ideas around how Zoom fatigue does not apply and how to make the experience more interactive. We also dive into VR. Join me at the virtual Content Marketing World and save with my code -TRAPPE 100- https://www.contentmarketingworld.com/?_mc=TRAPPE100

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Christoph Trappe discusses how to set up this new feature and how to think about using it.

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Emojis are certainly popular. So the question is should we use emojis in marketing? This article and podcast dives into the topic and includes expert opinions. More: authenticstorytelling.net/emojis-in-marketing

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Marketing expert Marnie Gloor (https://www.linkedin.com/in/marnie-gloor-49703a10) joins me on the show to discuss the importance of not forgetting about unmeasurable goals that matter nonetheless. More podcast episodes: http://ctrappe.online/podcast What are your thoughts? Leave a voice message and I might include it on a future episode: https://anchor.fm/ctrappe/message

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Marketing executive Lori Cohen, of http://blueskybranding.com, settles the debate around branding vs. lead gen and why we need to build brands to drive leads. What are your thoughts? Leave a voice message and I might include it on a future episode: https://anchor.fm/ctrappe/message

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Cathy McPhillips, of the Content Marketing Institute, joins me to discuss the latest research. We discuss the B2B marketing landscape, how COVID has impacted it, best content types and more. You can find the full research here: http://cmi.media/b2b2021

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Author and story expert Park Howell joins me to share a framework you can use to tell better brand stories that drive results. We discuss how to find stories and how to collaborate better with sales and customer success. Find Park’s latest book here: http://ctrappe.online/park More podcast episodes: http://ctrappe.online/podcast

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LinkedIn is great social media network to connect with professional acquaintances, be found by recruiters and find your next job. This audio from a video broadcast explains how you can maximize your brand on LinkedIn to help in your job search. Sales people can also use many of these tips to be found by leads. A video version of this can be found here: https://authenticstorytelling.net/video-linkedin-profile-tips-how-to-use-linkedin-in-your-job-search/

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Live dashboards can help us make decisions in the moment. They also make it easier for us to see what’s working quickly. There’s no reason we should be waiting for weekly reports or monthly PDFs. This episode discusses how to use live dashboards including Google realtime and Chartbeat.

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Back on the show in honor of making it to 200 episodes are previous guests that share what we have learned in this crazy year and how we can move forward into 2021. Today we hear from: Kate Bradly Chernis, Kristina Podnar, Neal Schaffer, Michael Brenner, Max Branstetter, Tyler Benedict, Kennedy of the Email Marketing Show, Liron Segev and Amanda Milligan. For more podcast episodes: http://ctrappe.online/podcast To buy my 1-star review shirt of 2020: http://ctrappe.online/shirt

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Nicole Akers is the author of “Making Money with Medium” which you can order here: http://ctrappe.online/medium. She shares how to integrate Medium into your content strategy, easily publish content there and how to even make money on the platform.

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We’ve all been in meetings where leaders say they want the teams to collaborate - but not really. They just want them to come to the same conclusion that the leader has already made a decision on. That can really hurt trust. Human resource expert Patti Seda is joining me on this episode to talk about how leaders can empower teams differently to collaborate better when it matters.

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Sterling wrote “Binge Worthy Branding” (http://ctrappe.online/bingeworthy) and he’s joining me on this episode to discuss how brands can create an experience that’s actually binge worthy for consumers. To contact me for marketing help: https://authenticstorytelling.net/about/contact-us/

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Marketer Daniel Murray (https://www.linkedin.com/in/daniel-murray-marketing) and I discuss the importance of unlearning outdated strategies and tactics, how to do that and how to learn new things at the right time.

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Matt Barnett, of Bonjoro.com, joins me on this episode to discuss how teams can use personalized video messages to build relationships and move people through the funnel. Related article: http://authenticstorytelling.net/personalized-video-messages

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Local SEO expert Gregg Gifford discusses with me why a perfect rating in customer reviews can make businesses look less than desirable. This is Gregg’s second chat with me on the show. Last time, we talked about local SEO and you can listen to that show here: https://authenticstorytelling.net/small-business-marketing-strategies/

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SEO content expert Jessica Foster, of https://keysandcopy.com, shares tips on how to do better keyword research, how to know your audience better and how do you create content that has a better chance to rank. More podcast episodes: http://ctrappe.online/podcast

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Eddie Garrison joins me on the Business Storytelling Podcast to talk about how to run a Facebook Group to build community and integrate it into your content strategy.

For his group: http://Facebook.com/groups/theDMCA

Read my article on the topic here: https://authenticstorytelling.net/are-linkedin-groups-still-worth-the-effort/

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Storytelling expert Omneya Nabil dives into this topic with me on this episode. More on the topic: https://authenticstorytelling.net/how-communicators-can-decide-what-marketing-certificates-are-best-for-them/ Connect with Omneya: https://www.linkedin.com/in/omneya

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Author John Weiler joins me to share some of his 25 tips to start building credibility online in six months. Check out his book here: https://amzn.to/3qH6k1D

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Instant Credibility Online: 25 tactics to win website visitors' trust. And go from nobody to influencer in 6 months or less. (Digital Marketing Success)

Lets talk about how to submit better marketing requests by being more strategic and considering even using a marketing request form. At the end of the day, marketing needs to drive results and that means we need to be strategic. This episode aims at helping sales, customer success and marketing work together better and more collaboratively. Read more here: https://authenticstorytelling.net/marketing-requests/

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In this episode I share my live experiment of live-streaming my podcast recording to Twitter, YouTube and LinkedIn via Restream and Switcher. There are advantages of doing this as part of your integrated Create Once, Publish Everywhere strategy. Then of course, I’ve extracted the audio and published that version here.

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Ashley Poynter, of https://contentrewired.com, joined me on this episode to talk about how we can create marketing that tells stories with more emotion. Emotion can help us advance in the B2B buying cycle because our brand can stand out with the buying committee. Enjoy the episodes and for other previous episodes please go here: https://ChristophTrappe.com/podcast

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WMT Morning Host Doug Wagner interviewed me to discuss how companies can keep business and marketing operations going when a natural disaster - like the Iowa Derecho - hits. Additional tips: https://authenticstorytelling.net/disaster-communications/ Prior episode on the topic: https://anchor.fm/ctrappe/episodes/183-Disaster-communications-for-marketers-lessons-from-Iowa-derecho-eihsvl

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Content marketer Michal Pecanek of http://ahrefs.com investigated and his study found the answer. He shares the results with me on this episode and we answer the question “should you even write a meta description?” For more on the topic - including links to the study and more visit http://authenticstorytelling.net/meta-descriptions

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Some website design elements are just a waste of time. Web design expert Ethan Anderson and I discuss the topic and hope to make your next website redesign project easier. More tips at http://ctrappe.online

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How to run marketing and content programs when natural disasters shut down your company operations. Reflecting on the impact of the Iowa Derecho 2020 and being without power and internet and what marketing teams can learn from it for business continuity. The written version of this can be found here: http://authenticstorytelling.net/disaster-communications

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Canva.com, which I use for my design needs, rolled out a new content calendar and scheduling tool. I tested it and give you my ideas on how you can integrate it into your content strategy. I also discuss overall social media organic scheduling strategy, Buffer.com, websites as the centerpiece and more.

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With so many Zoom meetings happening nowadays I thought it would be helpful to share some of my Zoom etiquette tips worth considering.

In Episode 181 of of the Business Storytelling Podcast, which was also live-streamed to my LinkedIn and Twitter/Periscope I share my tips.

I discuss how to behave when joining, discussions, agenda and how to avoid tech issues.

The written article can be found here: https://authenticstorytelling.net/zoom-etiquette

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I joined a livestream with Scot and Susan Westwater for their podcast to discuss the Content Performance Culture model and how it relates to Voice Strategy. Check out more of their episodes: https://anchor.fm/pragmatic/episodes/Creating-content-that-delivers---Christoph-Trappe---Pragmatic-Talk---Episode-17-ehma81 More on the performance model: http://contentperformance.online

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Reels, basically TikTok in the Instagram app, rolled out in August 2020. I tried it for a few days. Here are my thoughts and how brands can use Reels. More Instagram stories: https://authenticstorytelling.net/category/social-media/instagram/ What are your thoughts? Leave a voice message and I might include it on a future episode: https://anchor.fm/ctrappe/message

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We are discussing what affiliate marketing is, how companies can make use of it and how brands can become affiliate marketers.

For even more thoughts on affiliate marketing: https://authenticstorytelling.net/affiliate-marketing

Previous episodes can be found here: https://authenticstorytelling.net/podcast-links/

Connect with Ryan: https://www.linkedin.com/in/ryan-doser

Connect with Codrut: https://www.linkedin.com/in/codrutturcanu

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Roger wrote “Friction” and talked to me about why friction needs to disappear in customer experience and also internally on processes and workflows. Friction is costing us revenue even. Grab his book here: https://amzn.to/3FhCPsC

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FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage

WMT’s Doug Wagner and Christoph Trappe talk about whether or not the Iowa Hawkeyes can be the basketball national champion with Luka Garza returning. After that we jump into what is happening with online meetings and when to use Zoom backgrounds. More on backgrounds: https://authenticstorytelling.net/will-this-virtual-background-work-for-my-video-zoom-business-meeting/

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Darrin Murriner, author of "Corporate Bravery", talks about the phenomenon of the culture of fear and how we can overcome it to build better and higher performing teams.

Grab the book here: https://amzn.to/3kKPyMP

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Marketing executive Jeanniey Walden and podcast host Christoph Trappe discuss the topic on this episode of the Business Storytelling Podcast.

Jeanniey shares how she predicts that face masks will be with us for 6-12 months and that brands should think about creating branded ones for their target audiences. Children going back to school will likely ask their parents for specific ones and professionals will match the day’s face mask to their outfit.

This and way more in our conversation in this video, which was originally live-streamed on LinkedIn.

We live streamed on: http://ctrappe.online/LinkedIn (sign up for future streams!) More episodes can be found here: http://ctrappe.online/podcast Connect with Jeanniey here: https://www.linkedin.com/in/jeanniey

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RP Singh (https://www.linkedin.com/in/digitalcontentrp) of the Asia Content Network joins me on this episode to discuss what’s been working and what’s not working when conferences moved online in 2020 during the coronavirus pandemic. Can you really network in a Zoom meeting? We are diving into those and related topics. Tips on holding a virtual conference: https://authenticstorytelling.net/virtual-conferences/

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Marco interviewed me on his live LinkedIn feed for his marketing show. This is a replay of our discussion on how to move your content from happening to performing. For more on content performance cultures go here: https://authenticstorytelling.net/content-performance-culture-book/ Connect with Marco here: https://www.linkedin.com/in/mfcnovo

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Branding strategists Nick Westergaard and LeeAnn Eddins join me to dive into the topic of rebranding. They offer tips on how you can rebrand or refresh and how long that might take.

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Marketing workflow can help us make or break our marketing strategy and implementation. On this episode of the Business Storytelling Podcast agile marketing expert Andrea Fryrear talks about strategies for marketing teams to be more successful while using an agile marketing framework. We discussed how to be more strategic, how to prioritize and how to structure your workdays to be more agile while driving results. And much more... Check out her book here: https://amzn.to/32JTq7Q

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Mastering Marketing Agility: Transform Your Marketing Teams and Evolve Your Organization

Ashley Cummings commissioned a study that answers that question in-depth. She joined me on this episode to share the details. Get the report here: https://www.ashleyrcummings.com/news/writer-rates Previous episodes: https://authenticstorytelling.net/podcast-links/ What are your thoughts? Leave a voice message and I might include it on a future episode: https://anchor.fm/ctrappe/message

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Author and lead generation expert Casey Cheshire joined me on this episode and shared how you can correctly score and grade leads that come through your system. First of all you need to look at whether the lead is interested in you and then you need to look at whether or not you even want them as a customer. Very interesting topic. I hope you enjoy the show. You can also check out Casey’s book here: https://amzn.to/2Z0Aota

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Marketing Automation Unleashed: The Strategic Path for B2B Growth

Hansen Hunt, of https://www.certifiedmastery.com, and Justin Champion, of https://academy.hubspot.com, share what you should consider as you’re looking into marketing certifications and how to learn while also getting badges for your accomplishments.

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Rob and Kennedy, hosts of The Email Marketing Show Podcast, share how to make your email marketing cadences more relevant to your audience. We are discussing how to send better messages, when to send them and more. You can check out their podcast here as well: https://podcasts.google.com?feed=aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vdGhlLWVtYWlsLW1hcmtldGluZy1zaG93

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In this episode I share how you can follow topics of interest via Twitter topics. For a visual guide check out this blog post: http://travelreviews.online/how-to-follow-travel-topics-on-twitter

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Almost 10 years ago Scott started mapping marketing technology companies and there were 150. Now there’s about 8,000. We need technology to optimize our workflows and Scott gives us insights on how marketers can navigate this area of their job. You can see his research here as well: https://chiefmartec.com/2020/04/marketing-technology-landscape-2020-martech-5000/ More technology stories from me: https://authenticstorytelling.net/category/technology/

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A look at some of the things we should be doing to drive additional performance-including best practices on the website, good email marketing personalization and other placement on websites. For more on content performance: https://ChristophTrappe.Com/content-performance-culture-book/

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Tyler Benedict has run bikerumor.com since 2008 and shares how brands can run better paid content marketing campaigns with niche publishers. Don’t just run crappy sponsored content but be more relevant. When everyone wins - audience, brand and publisher - that’s the model to go after.

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Nobody wants mistakes to happen but they do. This episode - also a chapter in the Content Performance Culture book - discusses best practices and how to go about fixing problems that were published. What are your thoughts? Leave a voice message and I might include it on a future episode: https://anchor.fm/ctrappe/message

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Amine Bentahar shares tips how brands can use Snapchat Ads to meet business goals. This was a livestream of the Business Storytelling Podcast on ctrappe.online/LinkedIn

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Paul Barba, Chief Scientist at Lexalytics, shares how companies can use recognition technology (aka emotion detection) while communicating with customers. It’s an interesting field that can help us personalize our message to customers based on their current emotional state but there are also limitations. Paul and I discuss that topic in this episode. For more on his company: https://www.lexalytics.com

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In this episode which was also live-streamed on LinkedIn I talk about how I decide when to delete old content or when to update it. The video version can be found here: https://youtu.be/8XCJj_VQEoY

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Jennifer Radke, of the National Institute for Social Media, and I discuss social media tips for brands for when emergency events like the coronavirus and protests are happening. You can also listen to our previous episode together here: https://anchor.fm/ctrappe/episodes/Social-media-strategy-in-2020-with-Jennifer-Radke-e9j4ai

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Communication can be tricky. People may not be reading something correctly, then they respond with something unclearly written and the next person responds to that. It can be a communication wheel from hell. Marketing Agency CEO Chris Craft joins Christoph Trappe on this episode of the Business Storytelling Podcast to discuss how to communicate better. Connect with him here: https://www.naomedia.co/ Check out Christoph’s latest book here: ctrappe.online/book

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A look at how to make online reviews drive results and give you insights into what customers are saying about you – positive or negative – and learn from that. The article version of this podcast can be found at: http://ChristophTrappe.com/online-reviews

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There’s a practice out there where some companies don’t go very deep with their content. “We don’t want to give our knowledge away” is the reasoning we hear often. In this episode, Germany-based content expert Mael Roth joins Christoph Trappe to discuss why that’s not a good idea. Content should go deep to draw the right attention, be relevant and useful. You can connect with Mael here: https://maelroth.com/

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Small businesses face different barriers to rock their marketing. But no worries there are ways to overcome them and raise your business’ brand. Corrie Logiudice shares tips and tricks with us in this show. You can also connect with her here: http://www.corrielogiudice.com/

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A look at this new feature that has been spotted in the wild in late May. Should you turn replies off or leave them on? To read about this topic visit authenticstorytelling.net/negativity-social-media

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One trend that I found very beneficial to the public has been the live streaming of most public meetings during the coronavirus lockdown. It has made access easier and at least for the meetings I have attended there seem to be more people in attendance than in a physical meeting. I think this is a trend that should continue even after the lockdown. This article also offer some tips on how to livestream events: https://authenticstorytelling.net/how-to-quickly-setup-a-video-livestream-for-your-cancelled-church-sermon-or-other-company-meeting/

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After many businesses were closed for weeks at a time due to the coronavirus pandemic of 2020 here’s a good reminder on how to make sure your customers know that you’re back open. Many of these tips can also be used in times when a new business is starting up. The related article can be found here: http://authenticstorytelling.net/small-business-marketing-strategies

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Author Rachel McConnell breaks down why companies need content teams and how to implement the creation of the teams flawlessly. You can check out her book here: https://amzn.to/35E6qw1

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Why you need a content team and how to build one

Using original research can help you learn more about your industry and also can help you create content that is relevant to your audience. Michele Linn off Mantis Research gives us the scoop on how you can integrate research into your strategy. For more check out her website here: https://mantisresearch.com/survey-based-research/

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This episode is the audio version of a popular conference talk I have been giving in 2020 after the release of my third book. You can also see a video version and more about content performance cultures at this link: https://authenticstorytelling.net/content-performance-culture-book/

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Scot and Susan Westwater wrote a book on voice strategy and are enlightening us on why companies need a strategy around voice search and related areas. You can also check out their book here: https://amzn.to/3cgmWoQ What are your thoughts? Leave a voice message and I might include it on a future episode: https://anchor.fm/ctrappe/message

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Voice Strategy: Creating Useful & Usable Voice Experiences

Cartoonist Dave MacDonald joins me in this episode to talk about how you can use cartoons that are unique to your brand to help your story stand out.

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Local SEO Expert Greg Gifford shares how local businesses can rank higher when potential customers search for their services. Enjoy the episode and you can connect with Greg here: https://www.linkedin.com/in/greggifford

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A discussion of when text-based live communication via Slack can beat the video call or phone call.

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Adweak - https://twitter.com/adweak - uses an Onion-type style of writing and pokes fun at agency and marketing life. Founder and copywriter Mickey “Paul” Taylor joins me on this episode and shares why he started the account and how it creates writing projects for him.

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In this episode I am diving into the topic of tagging on social media. LinkedIn is now encouraging people to tag connections in comments on your own post. But there are things to consider before you tag anybody on any network. Let’s dive in.

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Author Jon Schwabish shares tips on how researchers must think about promoting their work today in an omni-channel environment. We dive in and share best practices and ideas on how researchers and business storytellers can think about maximizing their work. You can find the book here: https://www.urban.org/ElevatetheDebateBook

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In general, most businesses need a website. Certainly, business might be going well without it, but if there’s no digital footprint you are likely losing customers. Let’s dive into how to create small business websites that rock.

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Eric Van Kerckhove, owner of AllegraCr.com, is sharing how restaurants and other B2C businesses can use direct mail now to reach customers. B2B businesses might consider waiting until offices reopen but he shares strategies here as well. Sending direct mail campaigns can be a differentiator during the coronavirus pandemic of 2020.

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Rachel runs Bolt from the Blue Copywriting and shares writing tips with us today to keep in mind to make our copy better and less bragging about us.

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A look at my tips and tricks on how to easily voice dictate your articles and blog posts to establish yourself and your brand as a thought leader.

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Kate is the CEO at Lately and she shares her tips on how you can make your content riveting and stop being boring.

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Tim Williams, CEO of Onalytica, joins me on this episode to share his tips on how companies can build authentic employee advocacy programs that help them and their employees.

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In this episode I talk about how you can avoid duplicate content issues while still maximizing your content everywhere. For more on content performance culture: https://authenticstorytelling.net/content-performance-culture-book/

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Amith Nagarajan, chairman of rasa.io, shares with us how AI can make the production of email marketing and newsletters easier for content teams but on the same side makes it more personalized for the end-user.

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Listing positive media mentions of our brand on our website can really help us keep track of what’s being said about us and also help with our marketing. The same is true for awards pages. I discuss the topic on this episode and also talk about how to set those pages up.

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Lots of companies were writing content about the coronavirus and how it relates to their industry. The current marketing phase has now shifted to starting webinars with topics around the pandemic. In this episode I discuss the things you should consider before starting the webinar that covers anything related to the coronavirus

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Marketing Director and Podcast Host Amanda Milligan shares with us what content assets publishers want you to produce and how you can use that knowledge to stand out with your content.

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Joe Pulizzi joins me to talk about his prediction that print will become more important in content marketing. We discuss how and why brands may start printing more publications.

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Zoom has really taken off and is dominating social media discussions with the current coronavirus pandemic and people working remote. In this episode I discuss whether you should call your webinars Zoom Meetings to ride that awareness of the brand.

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Author Neal Schaffer’s new book - “Age of Influence” - covers how brands can partner with influencers, how to choose partnerships and accelerate their brand campaigns. You can also check out his book here: https://amzn.to/2Jkwgel

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The Age of Influence: The Power of Influencers to Elevate Your Brand

Virtual backgrounds on Zoom video meetings are the latest thing as people are working remote during the coronavirus pandemic. Let’s talk about tips and tricks on how to make that work for you and how brands and companies can also get involved to make the experience even better.

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Host of #Freelancechat Michelle Garrett and I discuss strategies for freelancers during the coronavirus pandemic in 2020. We are discussing pricing, marketing, workflow and more. Enjoy the show and please be healthy. You can connect with Michelle here: https://michellegarrett.com

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Mark discusses with me the necessary rise of conversational marketing. Basically it means companies build relationships in a conversational way when consumers actually want to talk to companies in their buying process. Let’s dive into way more in this episode.

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To engage your customers better, your stories should follow a specific formula of storytelling, says Author Dr. J..J. Peterson. He walks us through the formula and how that will help you make your marketing be easier. His book can be found here: https://amzn.to/3dwsHiX

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Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business

A look at how we can recognize teammates to make the current situation a bit more positive. Full article at https://authenticstorytelling.net/how-to-feel-better-at-work-and-home-while-the-coronavirus-is-wrecking-havoc-around-the-globe/

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Corey Walker, author of “Instagram for Business for Dummies” gives us the scoop on how you can maximize Instagram in your corporate storytelling. You can find her book here: https://amzn.to/38fNPGx

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Instagram For Business For Dummies

With many families at home due to the coronavirus, home WiFi is stretched to a max. Here are some tips on how to maximize WiFi to allow you to get work done. Liron Sergev - The Techie Guy - and Fred Faulkner - Host of According to Fred - share tips with us on how you can get faster WiFi to actually get work done.

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In this episode of the Business Storytelling Podcast, Chris explains his reasoning why he thinks ads should be allowed for verified healthcare organizations. He also shares how boosted posts still work on Facebook and what other strategies his system is currently using to get the news out.

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Video can be shot from our phones, including VR. A look at how you can easily make immersive video part of your content performance mix. I also discuss live video.

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I have now written three books with the blog-to-book strategy. In this podcast I share how you can easily turn your blog posts into a book to maximize your content performance even more.

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Nancy shares what behavioral science is and how it applies to marketers and marketing strategy that works. You can connect with her here: https://www.linkedin.com/in/nancyharhut

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I chatted with Jaci Clement, CEO of the Fair Media Council on the Business Storytelling Podcast, about how people - including content creators and marketers - can manage the onslaught of news coverage in their daily lives.

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A look at best practices of what brands should consider sharing and what to avoid. You can also find the related blog post at this link: https://authenticstorytelling.net/coronavirus-brand-content/

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Marketing expert Jared Johnson shares ideas on how to be more strategic and how to re-align advertising spend with today’s market demands. You can connect with Jared here: https://www.linkedin.com/in/jaredjohnson

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SAP’s Rachel Miller finds, evaluates and works with influencers to drive SAP business goals. She shares with us her process to make sure these are mutually beneficial projects.

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Millions of people work remote in the United States. Matt Barnett of Bonjoro discusses with me what it takes to run a company with many remote workers. He’s based in Australia and has employees around the globe.

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Tons of conferences around the globe are being canceled because of the coronavirus outbreak. This episode discusses options on how to move your event online quickly. More: http://authenticstorytelling.net/blog

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“Personalization is relevance under a different name,” Omnichannel Content Strategist Noz Urbina said on the show. He shares how content strategists should think of content differently: “Create like legos. Not like clay.” He will also give a workshop in San Diego at the Content Tech Summit. To register and get a $100 off use TRAPPE100 and register here: https://www.contenttechsummit.com/?_mc=Speaker%20code%20-%20Trappe

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Some companies now want to hire writers and only pay them on performance. Of course that’s not a fair model and we need to keep in mind their time and expertise to write the content. This episode dives into how to mend the different opinions and work together.

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Sunil is the president of Canada-based Intuitionology and shares with us how intuition is more than a gut feeling and how you can use your intuition to be more successful. Connect with him on LinkedIn here: https://www.linkedin.com/in/sunilgodse

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Patti wrote the bestseller on how to be better at your job while finding joy. Enjoying our job can also help us be more productive and effective. Enjoy the show to find your job joy.

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Podcast Advertising Expert Heather Osgood walks us through many burning questions related to podcast advertising: When should you run ads, how should they be read, how long, etc. etc.

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In this episode I talk about my top tips on how to get better stories out of the people you interview at your company.

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Mark Stiving of Impact Pricing shares with us how we can price our offerings better. In this episode we discuss value-based pricing and why there is an advantage to list three offerings or three pitches at a time.

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Pitch Media CEO Cory Bergeron joins me for this episode to discuss how the right talent and communications with executives plays into telling better brand stories and to drive results.

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In this episode I discuss how I used a WordPress plug-in to only target my ads - Google auto ads – to only the highest performing articles. This is helping with user experience across the board.

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Messaging expert Zach Messler and I talk about the Importance of positioning your product correctly. We discuss common barriers and how to overcome them. Check out his article on how to explain anything here: How to Explain Anything: zachmessler.com/how-to-explain-anything

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FischTank Marketing and PR CEO Eric Fischgrund shares four things communicators need to do in 2020. You can also read about this here: https://www.business2community.com/b2b-marketing/4-marketing-tactics-you-must-execute-in-2020-02271900

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Organic social media performance certainly is getting harder and harder and it’s very different from 10 years ago. Let’s dive into my framework on how to still drive results with organic social media in this episode.

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Digital-only seems to be a common strategy in 2021 but I edited my third book on paper and enjoyed the experience very much. Let’s talk about the advantages and downfalls of doing that.

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My new content book also was listed as No. 1 on the news release list. You probably have seen that more and more authors are listing themselves as best selling authors. Here I am exploring how that happens and what that usually means.

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Author Michael Brenner talks about toxic work environments and bad bosses in this episode. The more time teams spend on meanness the less they spend on getting their content to perform. Enjoy the show. His book can be found here: https://amzn.to/2T81BqR

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Mean People Suck: How Empathy Leads to Bigger Profits and a Better Life

Customer Loyalty Architect Tamara Burkett gives us the scoop on how to correctly follow up with leads. Good content can help. Connect with her here: https://www.tamaraburkett.com/

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Fair Media Council CEO Jaci Clement discusses the current media landscape with me. We talk about how journalism skills need to evolve and have evolved, talk about how consumers should weigh content and more. Enjoy the show. Connect with Jaci here: https://www.linkedin.com/in/jaciclement

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I was invited to this new Twitter automated advertising offering and decided to not take part in it for a number reasons that I explain in this podcast.

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Jake Goldman of 10up shares how machine learning - especially on WordPress sites - is helping marketers drive more results with their content. Connect with him here: https://www.linkedin.com/in/jacobgoldman

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Bhautik Sheth, a digital marketing expert based in India, gives an update on digital marketing in the country, including what he has seen works on TikTok.

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Nimble CEO Jon Ferrara discusses the steps of building relationships: Educate, Engage, Enchant, Embrace, Empower. Enjoy the show and build great relationships.

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James Pelton, CEO of Mobile Text Alerts, why texts are so effective and how you can use them. Enjoy the episode.

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Author Paul Onu discusses how startups can be successful at marketing themselves. You can also find his book here: https://amzn.to/37tD57h

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MARKETING STRATEGY FOR STARTUPS: A startup-guide to modern marketing concepts and strategies

Being comfortable is important and a very personalized decision. For example, I love standing while creating content and sometimes when I don’t use my standup desk I prefer to sit in a lounge chair. This episode discusses how to be more comfortable. Special guest: Ashley Ashbee .

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You probably get those emails that somebody has audited your website. Some of the things they find certainly can be fixed but to do a true website audit I need to talk to you to find out your goals and why something was created. Let’s dive into the topic and see how you can do an audit that actually has value.

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Using absolute terms in your headlines is hardly ever good writing. Maybe never. LOL. For example: “Everyone is listening to audiobooks.”

While we may have seen an increase in listens it certainly can’t be every single person. Let’s discuss.

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Sometimes we find SEO success by mistake. This episode discusses that phenomenon and what to do with it. I’m also discussing how free samples of books on Amazon impact authors. Related posts: SEO https://authenticstorytelling.net/seo-strategy/ Amazon: https://authenticstorytelling.net/free-samples-books-amazon/

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Epiphany’s Christa Nelson shares how companies can determine WHY they’re in business and how they can use that as a competitive advantage. When it’s authentic.

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In this episode we’re discussing how to cover your event participation as an attending company or a sponsor and how to drive even more results beyond the event only.

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A look at how to continuously evaluate your strategy, content and performance and move forward more collaboratively as a team.

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This podcast discusses how that can work for your teams to create a Content Performance Culture, which is also covered in my third content book: https://authenticstorytelling.net/content-performance-culture-book/

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Digital policies - think of them as boundaries - can help companies and their employees innovate in a defined playing field. Enjoy the show and feel free to check out Kristina’s book here: https://amzn.to/34E4Hoy

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The Power of Digital Policy: A practical guide to minimizing risk and maximizing opportunity for your organization

Amanda Saunders-Johnston of Advent Health shares the three types of communications and how your team can build a strategy that can be implemented quickly.

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Jennifer Radke is the CEO of the National Institute of Social Media. We are discussing the latest in social media and how you can take a deep breath and not panic in 2020.

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Best-selling author Jo Miller shares her tips on how anyone can deliberately build their authentic brand. For even more, check out her book on the topic: https://amzn.to/2swPNmF

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Woman of Influence: 9 Steps to Build Your Brand, Establish Your Legacy, and Thrive

Some users can now send email newsletters by posting articles to LinkedIn. This episode breaks down this new development and when you might get the feature. Updated: https://authenticstorytelling.net/how-can-i-set-up-a-linkedin-email-newsletter/

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Scompler CMO Aymar Pirzada shares tips you can share this year to stand out in crowded fields.

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I see more and more of this and don’t like it. Content marketing doesn’t need to be this salesy.

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Connecting with people on LinkedIn is highly beneficial. The temptation to just connect with everyone that gives you their business card certainly is there. Or that you connected with on Twitter or who's blog post you've read. The list of why you might connect with people on LinkedIn can be long. A best practice to me seems to always include a personal message when inviting people to connect. That’s now easier from mobile devices.

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With tens of thousands of jobs being published on LinkedIn every couple days finding the right match includes using: the right words to be found having a good distribution strategy having the right titles and using easily digestible job descriptions

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Chief Content Officer Adam Moore, of the Corridor Business Journal, shares how his publication maximizes content performance through print, podcasts and emails. Especially their email strategy is highly innovative.

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The Office -the popular TV show - is still sharing atomized content years after it went off the air. This is a discussion on how you can learn from what they’re doing in your own content strategy. https://www.youtube.com/user/theofficeonnbctv

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I can't say that I loved the hamburger menu the first time I saw it - early this decade, roughly. How would people know to click there and why does it need to exist? What's wrong with the traditional navigation?

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I’ve been using Adobe Spark on my iPad to easily resize images for all the different social media network requirements. It’s so much easier than any process I’ve previously used. Here’s a quick video showing how it looks as well https://youtu.be/SEc3PISwiik

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In this show I’m sharing how to set this CTA correctly and easiest. Screens shots on http://authenticstorytelling.net/blog

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This episode which is also a chapter from my book discusses this important question. Other topics covered include how to be the expert and how to add by subtracting in workflows. https://authenticstorytelling.net/content-performance-culture-book/

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Google auto complete videos by superstars have drawn in millions of views on YouTube. In these videos the celebrities basically answer questions that Google auto complete recommends based on what users are searching for. That's of course also an opportunity for a Google to roll out a new product. Which is exactly what Google is doing. That's according to emails I've received directly from Google.

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The legendary Iowa football coach-who also recruited me to the university-died in December 2019. I’m reflecting the things I am thankful for from him.

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In this episode I share how a content culture can help with attracting the best workers and keeping them.

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Reality check: A content playbook is helpful and I recommend documented strategies, but somebody has to implement them. Let’s discuss how to make sure stuff gets done with a strategy in mind.

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Wild Business Growth Podcast Host Max Branstetter shares his tips on how he started his successful podcast and what you can learn from his process. We also discuss tools and platforms.

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Algorithms are important to understand for marketers and content people. Karrie and I discuss the things you should know in this episode.

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A critical look at how we measure results of specific marketing campaigns? In the example here I’m wondering if direct mail should get the credit or if an email would’ve done the same trick.

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First time I heard about a case like this. There was even a gun involved. Let’s take the opportunity to talk about URL strategy. The news story is here: https://www.desmoinesregister.com/story/news/crime-and-courts/2019/12/09/iowa-social-media-influencer-who-had-cedar-rapids-man-held-gunpoint-over-internet-domain-sentenced-f/4379981002/

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Event guru Chris Burdge shares with me how Social Media Camp is a successful conference hosted in Western Canada every year. Let’s dive into why event planning and marketing should be part of your strategy and how.

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Way more on the backstory: https://www.linkedin.com/pulse/aviation-gin-saves-peleton-wife-maybe-traditional-industry-solis

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Search engine traffic is an important factor for many traffic source for many content marketers and here’s a discussion of why it can drop and what to do about it.

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Syndicating on all the relevant channels matters. In this episode, Christoph Trappe discusses how to easily push your podcast to Alexa-enabled devices.

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A quick introduction about the background for Christoph Trappe who wrote his third book on content, this one focusing on performance.

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I’m sharing my five-step process that teams can use to be on the same page and evaluate constantly.

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Somebody once said that the best camera is the one in your pocket which is often an iPhone. Does the same apply to other types of content creation? Listen to my discussion on the topic in this episode of my podcast.

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I tried video and am a fan, but it takes so long to upload to some channels. The return on effort on audio content seems way higher than video content. Here’s my discussion with an example.

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Fred Faulkner, host of According to Fred podcast and marketer, and I share ideas on how you can stand out with better customer experience. Also check out my book on the topic: https://authenticstorytelling.net/order-christoph-trappes-authentic-storytelling-book-now/christoph-trappes-customer-service-book-available-worldwide/

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Andy is the CMO at Orbit Media Studios and shares the latest from their state of the blogging industry. You can read the whole survey here: https://www.orbitmedia.com/blog/blogging-statistics/

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Oldtime Central Founder and Editor Ben Smith shares with us why he created oldtime-central.com and how he’s using quality content to build an audience. Even more: https://authenticstorytelling.net/spotlight-check-out-this-new-site-to-find-information-on-oldtime-a-north-american-musical-practice/

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Joe Pulizzi has written five content marketing books and now has finished his first fiction mystery book http://thewilltodie.com. You can listen to it (8hrs in 15-minute chunks) on all major podcast channels.

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Bots can be a pain showing in your web metrics. They throw them off and not in good ways. A look at ways to fix the bot problem.

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A quick discussion on how you can make deadlines work for you and make them less stressful. Especially as it comes to content creation and marketing operations.

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In this episode I discuss the importance of further engaging the audience you already have and not just going after new audience members.

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Top content marketer Christoph Trappe shares his five pillars: 1) Content performance culture, 2) Innovation, 3) Next play attitude, 4) Right personnel 5) Ongoing metrics More: http://Christophtrappe.com

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In this episode I share my tips and tricks on how to keep websites updated. This information is relevant for writers, content marketers and web teams.

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Automation is a hot topic in marketing and content and certainly a topic that I use in my strategies. In this episode I discuss what marketers really need to worry about and what they can de-prioritize.

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Instagram is reportedly testing hiding like counts on posts. My commentary on the matter and how much time you should spend worrying about it in this latest episode of the Business Storytelling Podcast.

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Lets discuss how the Federal Trade Commission in the United States wants influencers to disclose their relationship with brands.

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People news is news because we care about people. This is a discussion on whether or not you should publish job announcements and promotions on your website.

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It’s already snowing in Iowa and of course that doesn’t mean I’ll complain about it but I’ll adjust and wear a winter jacket. A discussion about how marketers and journalists can control what they can and drive results as quickly as possible.

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I love listening to podcasts and I have noticed a trend when everybody seems to publish theirs. I’ll share my tips and tricks on how you can try to maximize your exposure by publishing at different times.

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I noticed a display ad that asked me to verify that I meant to click on it. Are these good or bad for advertising? Listen to my thoughts on this topic in the latest episode of the Business Storytelling Podcast. Images: https://authenticstorytelling.net/opt-in-ads/

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A discussion about whether or not premium content is the way to monetization or should we think about content ask the conduit to sell something else.

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Some tips on how to get buy-in from the audience when you roll out new technologies-especially the ones that are controversial.

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Phone content creation: The different ways to capture the beauty of fireworks with your iPhone. Let’s look at:

slo mo time lapses Boomerang video, regular video stills (aka photos)

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My website was down for two days after it was infected by malware. How I picked a security software company to help me fix the problem and move forward quickly.

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This episode discusses the concept of company websites trying to grab a piece of the pie of audiences and how that can impact journalists and business storytellers.

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I first blogged about this in 2017 and now discuss my evolved view on the topic in this episode. I share my 7 traits good editors show in a digital-first world and how they can help writers take their stories to the next level. Thanks to all the great editors out there.

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Michelle Park Lazette of the Federal Reserve Bank of Cleveland shares tips on how to get buy-in for your content strategy and how to never run out of ideas. Recorded at Content Marketing World 2019.

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At first I panicked and then when I got my senses back I came up with a plan of attack to save my data and accounts. In this short episode of my podcast I’m sharing with you what I did.

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Digital channels have made the spreading of fake news and false news easier than ever. This latest podcast discusses how Facebook is now going about addressing incorrect information.

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There is quite a bit of entrepreneurial spirit happening at Citi Field in New York City when it comes to rideshare. This episode discusses whether or not you should hop in a car with somebody holding an Uber logo in the Uber pick up area without you having called that specific person.

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To publish your podcasts and produce them there are a host of software tools and services available. In this episode I discuss how you can define what problems you’re trying to solve that will help you determine which tool to use in your content strategy. This topic is relevant to content marketers, digital marketers and journalists.

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With a multitude of ways to consume content nowadays I discuss in this episode what you should call your readers, listeners or viewers. #wordsmatter - Christoph

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Sometimes we hear people tell other people that they should slow down. They’re moving too fast. But the reality of life is that it’s moving fast. So while we want to be deliberate it’s not about slowing down to let the weakest link catch up, it’s about the slower person to pick up the pace. Some thoughts on this topic in today’s show.

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In this podcast I discuss the importance of setting up a Google Alert for your name so you know what people are talking about when it comes to your brand.

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Adding music to your Instagram Stories is relatively new and in this episode top content marketer and digital marketer Christoph Trappe explains how to use it. He also shares why the use of music and sound effects is important in multimedia storytelling.

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This podcast discusses privacy concerns around the popular FaceApp, which was developed in Russia and has seen over 80 million people use its services.

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My 11-year-old and I were traveling to Vidcon 2019 in Anaheim and had a fun plan for the 4 days on the road. Then weather hit Dallas and our flight was cancelled. We played the travel games well and are now on track to arrive early - despite being delayed. Listen to find out how we made that happen!

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In this episode I discuss how you can pick which content asset type is best for your story. I discuss the written article, podcasts, video, virtual reality.

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Linking from within articles can be a great way to drive results. But when do you link internally and when you link externally? In this episode I am discussing how to best approach that dilemma.

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In this episode I’m sharing my best practice for starting a show.

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This appears to be an accepted conversion strategy: Need people to do something specific, re-design the user experience and just put that button whereever the button currently is that gets clicked the most. Whether the actions are totally unrelated seems to be not relevant.

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My phone died on me while I was on a 360 video assignment in Las Vegas due to the triple digit temperatures. Here are some thoughts and tips on how to avoid it.

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This episode discusses a real life event where an executive was not aware that his name was used in an email marketing campaign.

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In this episode of the Business Storytelling podcast I outline the four ways to document conference talks. Recorded in Madrid after the Digital Enterprise Show.

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Another insightful cartoon by Tom Fishburne and how CMOs can shoot for success.

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Speed matters. That is true in content marketing and fast-changing Industries. Some of Christoph Trappe’s tips and thoughts.

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A look at how you can always find time to produce content!

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A 10-minute show on the importance of picking the right words.

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Online and offline certainly connect and sometimes we run into the people we've been following or watching online in the real offline world. And how do we bridge that gap and make the connection between our online and offline experiences? In this podcast, recorded at the Tampa Airport American Airlines Club I dive into that topic with some thoughts, experiences and tips. Enjoy...

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