Willis Talks: Recent Episodes
Wayne Willis
Willis is a co-founder of innovation consultancy, Edenic Group, an entrepreneur and musician.
In this podcast series, Willis and invited guests discuss the challenges of entrepreneurship, business, culture, innovation, disruptive thinking, technology, and winning in life.
In this captivating episode of Shifting Views with Willis, join host Willis as he delves into the revolutionary world of music-based healthcare interventions with special guest Gary Jones, the visionary CEO of Medimusic. Discover how MediMusic is transforming the healthcare landscape by harnessing the therapeutic potential of music to tackle pain, anxiety, stress, and other healthcare challenges.The innovative "Digital Drip" technology developed by MediMusic, utilises advanced algorithms to tailor music playlists in real-time based on a patient's heart rate variability, aiming to promote relaxation and lower stress levels with proven and remarkable results. Gary discusses the profound impact of music on human development and cognition and the importance of integrating music along with arts, sports, and foreign languages into education.There is an intricate science behind how our brains perceive and process music. From the intricate neural activities involved in auditory perception to the diverse scientific disciplines underpinning music's effects, discover why music is far more than just an art form.Willis, Gary and innovation consultant, Rob Lewis explore the transformative potential of music-based interventions in the healthcare industry, from collaborative partnerships with music therapists to its role in complementing traditional pharmaceutical and medical approaches. Rob Lewis worked in Pharma and consumer health for over 30 years and contributes his insights into this innovative approach of using music as a medical intervention. We also discuss the future of the music industry, with new avenues emerging beyond entertainment.Don't miss this enlightening discussion on the transformative power of music and its profound implications for healthcare and beyond.
Dive deep into the world of corporate innovation in this extended episode of 'Shifting Views with Willis'. Wayne is joined by fellow Innovation Consultants Rob Lewis and Carl Clayton to delve into the challenges and opportunities that come with innovating in a business. Guests Rob and Carl are both seasoned professionals in the large corporate arena and have real-world insight into the day-to-day challenges of corporate innovation and the resistance that can happen when businesses have a poor and divisive culture.Discover the nuances between large corporate and small business innovation, and learn how different departments can either foster or stifle innovation. Explore the definition of innovation in a corporate context and why continuous evolution is crucial for business success. Whether you're a business owner or a corporate professional, this podcast offers valuable insights into navigating the ever-changing landscape of innovation.
In the episode, innovation consultants Wayne Willis and Rob Lewis discuss how businesses should be using Stimulus and Insight to inform new ideas, remain relevant and ensure that they continue to add value to the end user. If you're a business owner or leader, it's important that you are able to continually evolve your offer, to remain relevant. But also, to ensure that your business is operating efficiently and productively as the world evolves, technology develops and habits and trends change.We all have lots of ideas every day, but ensuring that these ideas are coming from a strong foundation is important. They need to be technically possible (stimulus) and also add value and solve problems for the person that they are intended (insight).In this episode, we discuss how stimulus and insight work together to help drive ideas in a business and how all businesses should be collecting both of these ingredients as part of their everyday processLike and subscribe to stay informed of all future episodes.
Join us on Shifting Views with Willis as we delve into the exciting world of sustainable space solutions with our special guest, Alan Raw, Chief Sustainability Officer at Pan Galatic (https://www.pangalactic.io/).
Alan, a seasoned former Radio presenter and BBC producer, brings his wealth of experience in arts, music, and green initiatives to the discussion.Pangalatic, a pioneering Web 3 company, is leading the charge in utilising space technology to develop sustainable blockchain solutions that bridge the gap between Earth and off-world endeavors. In this episode, we explore the intersection of space exploration and sustainability, and how Pan Galatic's innovative approach is shaping the future of the space economy.Discover why space research holds the key to addressing pressing issues like climate change and sustainability, and how the unimaginable capabilities of space tech can propel us towards a more sustainable world. From lunar missions to Mars exploration, we uncover the potential of space technology in enhancing our planet and beyond.Tune in to gain insights into the fascinating world of sustainable space solutions and the role they play in shaping our future.
We're discussing all things recruitment in this episode of 'Shifting Views with Willis'. Our guest, a seasoned recruitment specialist and Head Coach of Hull Ionions Rugby Club, delves into the transformative shifts in recruitment, post-pandemic, Brexit, and the cost of living crisis.Discover how rethinking candidate selection leads to a more innovative culture within organisations, driving growth and innovation. Learn why job seekers now prioritise culture over perks, pushing businesses to rethink talent acquisition strategies. We also explore the urgent need for educational reform to equip students with future-proof skills.Uncover the importance of soft skills and character attributes in recruitment decisions, beyond traditional academic or technical prowess. Plus, we discuss how we can learn leadership lessons from sports such as rugby and other personal passions like music or the arts.Tune in for a unique exploration of Rugby and Recruitment, and glean insights into navigating talent acquisition and leadership development in a changing world.
Join us for a thought-provoking episode of the 'Shifting Views with Willis' Podcast as we delve into the intricacies of innovation within industries. In this episode, we explore the critical balance between observing industry trends and forging one's own path in innovation. Our discussion emphasises the importance for businesses to not only keep abreast of industry developments but also to carve out their unique strategies for innovation, aligning with their core company values and objectives.We dissect the significance of businesses being pioneers in their fields rather than mere followers of trends set by competitors. We examine real-life examples across various sectors, highlighting the lessons that can be gleaned from diverse industries and applied within one's own sector. Join us in uncovering the keys to becoming innovation leaders, charting a course that goes beyond imitation and sets new standards for the industry. Subscribe and stay tuned for more engaging discussions on the Podcast!
In this episode of 'Shifting Views with Willis', we delve into the critical aspect of digital technology adoption in businesses. Willis explores the significance of leveraging digital tools and processes to enhance operations, customer experiences, and overall efficiency. However, the discussion emphasises a crucial distinction: embracing digitalisation not for the sake of trends, but with strategic intent. Join us as we unravel the nuanced balance between incorporating digital solutions where they truly add value and avoiding the pitfalls of digitalisation for its own sake. Tune in to gain insights on navigating the digital landscape responsibly and effectively in today's evolving business environment.
Ever felt like doing a 'U-Turn' in your business strategy was a sign of failure? Think again! In this episode of Shifting Views with Willis, we dive deep into the misunderstood concept of the U-Turn and why it's a crucial tool for success, not just in politics, but in the business world too.Join us as we debunk the myth that U-Turns signify incompetence and instead explore how they can pave the way for innovation and growth. From rethinking ideas to cutting projects that don't align with your vision, making informed U-Turns based on data and insight is a sign of strength, not weakness.We'll uncover why failure is a necessary stepping stone to innovation and how having a solid innovation process in place can mitigate risks. While gut feeling shouldn't overshadow data and insight, it's a valuable measure of experience that shouldn't be ignored.So, don't fear the U-Turn! It's okay for things to not work out initially. What's not okay is sticking to a failing course of action just to save face. Join the conversation and share your experiences with U-Turns in business - have you ever had to pivot your strategy for success?Tune in now and embrace the power of the U-Turn!
Join us as we delve into the disturbing saga of the UK Post Office Scandal, exposing a toxic company culture that wreaked havoc on innocent employees. From leadership disconnect to wrongful criminal prosecutions, we unravel the dire consequences of having a bad company culture, neglecting employee trust and failing to pilot new systems adequately.In this discussion, we dissect the alarming implications of the Post Office Scandal, highlighting the critical need for transparent communication, proper training, and vigilant data monitoring in milestone rollouts of new technology. Our conversation explores the profound barriers to innovation and positive outcomes when a company forsakes its cultural integrity and disregards the well-being of its workforce.Like and Subscribe to Shifting Views with Willis for more thought-provoking discussions on innovation and pressing business, community and societal issues.
🌾 Join us in this eye-opening episode of Shifting Views with Willis as we delve into the heart of our food system with esteemed guest Darren Squires from Hull Food Partnership. 🍽️https://hullfoodpartnership.org.uk/In this engaging conversation, we explore the intricacies of the food system, shedding light on the challenges surrounding food education, accessibility, locally sourced produce, communal land use for agriculture, and the pressing issue of food poverty. Darren's expertise offers invaluable insights into these critical topics, addressing the need for comprehensive strategies at the local, regional, and national levels.🥦 Discover the complexities of food distribution and the hurdles in ensuring equitable access to nutritious food for all communities. Learn about the significance of supporting locally grown produce and the potential of utilising public lands for communal food cultivation.🍎 Our dialogue extends to the importance of implementing a robust food strategy that addresses these challenges head-on, fostering a sustainable and inclusive food ecosystem.Tune in to this thought-provoking conversation and gain a deeper understanding of the profound impact of the food system on our lives and communities.Key Discussion Points:Food system dynamicsFood education challengesAccess to nutritious foodLocally grown produceUtilising public land for community agricultureFood povertyNeed for local, regional, and national food strategies🔗 Don't forget to like, share, and subscribe for more insightful discussions!
🎵 Welcome to "Shifting Views with Willis"! 🎙️In this thought-provoking episode titled "Harmony of Innovation: Exploring Music's Influence on Identity and Creativity," we delve deep into the dynamic relationship between music, identity, and groundbreaking innovation.Joining Willis are esteemed guests: Pat Pretorius, a seasoned musician and music industry expert alongside Rob Lewis, an innovation consultant and R&D scientist. Together, they share a profound passion for music and its profound impact on culture, identities, and our collective creativity.We explore the evolution of music trends, celebrating its transformative effects on individuals and society. Our conversation navigates through the incredible ways music influences our ideas, problem-solving abilities, and our approach to challenges.Discover how the guests advocate for leveraging the profound positivity of music and its diverse cultures within the realms of corporate environments, governmental structures, and decision-making spheres. Our discussion highlights the crucial role of music in nurturing creativity, enhancing problem-solving skills, and fostering a more innovative mindset in employees and businesses alike.🔍 Key Topics:Music's Evolution & Cultural ImpactInfluence of Music on Identity & CreativityHarnessing Music for Innovative SolutionsIntegrating Music's Positive Effects into Corporate & Governmental SettingsJoin us as we champion the idea that incorporating the uplifting effects of music into corporate landscapes can create environments where creativity and innovation flourish, propelling businesses and individuals toward greater success.🔖 Don't miss out on this enlightening conversation! Tune in, engage, and be inspired to shift perspectives toward a more harmonious and innovative future.Stay tuned, subscribe, and share your thoughts in the comments below! Let's pave the way for a more harmonious and creative world together! 🌍🎶
🎙️ Welcome to "Shifting Views with Willis," your gateway to thought-provoking discussions on innovation across diverse industries, society and communities. In our inaugural episode, "Innovating in Healthcare," join host Willis and a panel of esteemed healthcare and health tech experts as they delve into the dynamic realm of healthcare innovation.In this compelling conversation, we explore the intricacies of the UK healthcare system, addressing pressing topics encompassing the NHS, the landscape of private healthcare, the pivotal debate between prevention and cure, and the compelling innovations witnessed in global healthcare systems. Our experts share invaluable insights into emerging ideas for innovation, the challenges of technology adoption, the efficacy of health schemes, and thought-provoking visions for the future of healthcare.🌐 Key Discussion Points:Challenges within the UK Healthcare SystemNHS & Private Healthcare DynamicsPrevention vs. Cure: Finding the BalanceGlobal Healthcare System InnovationsPromising Ideas for Healthcare InnovationTechnology Adoption in HealthcareImpactful Health SchemesFuture Trends in HealthcareTune in to gain a deeper understanding of the ever-evolving landscape of healthcare innovation and join the discourse on "Shifting Views with Willis"! Don't forget to like, subscribe, and hit the notification bell to stay updated on our insightful conversations across various industries! 🚀✨
Innovation in healthcare has become a key talking point amongst thought leaders and has been amplified by the COVID-19 pandemic. In this new recording taken from an Edenic Round Table videocast, I'm joined by health and innovation experts to discuss how the UK healthcare system is embracing technology and innovation and the opportunities and barriers the sector faces as we try to push the boundaries of innovative thinking and evolve our approach to healthcare.
Panel Members: Wayne Willis (host) Edenic Group Innovation Consultancy.
Darren Crombie - Founder of Health Tech company, Upstream Health
Pete Waddingham - Programme Manager at Yorkshire & Humber Academic Health Science Network
Dr Chris Mckee - Innovation Manager NHS Leeds Teaching Hospital Trust
Video version of the full podcast can be viewed at https://www.edenicinnovations.com/ or by searching Edenic Group on YouTube
In this episode of Edenic Round Table, the Virtual Sessions, we discuss what the UK manufacturing sector might look like, post COVID-19. Our guest is Paul Sweeting, a mechanical engineer in the physical security manufacturing sector for the last 15 years. Paul discusses the need for innovation and sector collaboration in UK manufacturing, and why manufacturers need to be agile to navigate what might be the 'new normal' for UK manufacturing.
We discuss what the industry can learn from the COVID-19 disruption, how the physical security industry might develop and the potential uplift for UK manufacturing as global innovators.
See video version on our website, https://www.edenicinnovations.com/ or search 'Edenic Group on YouTube.
In this episode, the Edenic team is joined by guest, Lindsey Newman-Wood. As a sprint master and an innovation and marketing consultant, Lindsey talks us about using the methodology of sprints to develop new ideas and innovate in business. We discuss the steps for running a remote sprint with your colleagues whilst social distancing and the importance of thinking disruptively if businesses are to survive and continue to grow.
Video version can be seen on the Edenic Group website https://www.edenicinnovations.com/ or by searching 'Edenic Group' on YouTube.
In this episode of Edenic Round Table - The Virtual Sessions, the Edenic team is joined by fellow innovation consultant and sustainable mobility expert, Tristan Allen. As an owner of an eBike specialist outlet called Fully Charged Silverstone, Tristan is an advocate of developing innovative solutions for a greener and more sustainable way to travel. We discuss what the new normal of mobility might be post COVID-19, the health and environmental benefits of e-bikes, and how today's bikes have been designed to complement our daily work and social lives.
On a wider level, we discuss the importance of innovation across all business, highlighted by the period of global disruption that we all find ourselves in, and how we might use this time as a catalyst to think differently about the way we live and work.
Video version can be seen on the Edenic website https://www.edenicinnovations.com/ or by searching 'Edenic Group' on YouTube.
In this episode of our Edenic Round Table sessions we discuss the world of superyachts. Our guest is Elliot Dixon, Marketing manager at Smart Technology Advisers, who specialise in creating custom technology packages to be fitted in some of the world most luxurious superyachts.
Elliot discusses what it takes to work in such a niche and exclusive industry, his approach to innovation, remaining relevant and future proofing, and the importance of enabling an innovative work place culture.
Video version can be seen on the Edenic Group website https://www.edenicinnovations.com/ or by searching 'Edenic Group' on YouTube.
In this recording of Edenic Round Table - The Virtual Sessions, we are joined by Jordan Harvey, from consumer goods firm, Church and Dwight. Dialing in from Canada, Jordan gives his insight into how consumer goods firms are navigating the COVID-19 pandemic, and how they are reacting to the different shopping habits that consumers in Canada are displaying.
We also discuss the future of consumer shopping with the rise of digital technology and how supply chains have had to adapt in an unprecedented period.
Video version can be viewed on the Edenic Group website https://www.edenicinnovations.com/ or by searching 'Edenic Group' on YouTube
In this episode of Edenic Group's daily vlog series, Edenic Round Table - The Virtual Sessions, we welcome Johnny Palmer, founder of Bristol based events production company, SXS. Together we discuss how businesses can develop new and innovative solutions if they think differently about their offer.
Johnny highlights how he has diversified his own offer during the disruption of COVID-19, linking the sectors of events production and online education, and explains how businesses should be adventurous in their discovery of new opportunities.
We provide 6 key considerations that businesses in all sectors should explore if they are to innovate, disrupt and survive in periods of adversity.
Video can be viewed at edenicinnovations.com or by searching 'Edenic Group' on YouTube.
The manufacturing sector is hit hard in times of disruption, especially severe global impacts like the COVID-19 pandemic. In this episode of Edenic Round Table, The Virtual Sessions, we discuss how manufacturers can think differently about their offer during this downtime, and how they can utilise digital tools and services to develop new innovations and business models to navigate disruptive periods and be sector change makers.
Our guest on the show is Lucy Blackley, CEO of Product Lifecycle Management company, Bombyx PLM. Lucy provides her insight from what she is seeing first-hand in the manufacturing sector and the steps she feels business leaders can take to innovate, thinking differently and have continued growth.
Video version available at edenicinnovations.com or search 'Edenic Group' on youTube.
In episode 4 of Edenic Group's, Virtual Sessions, we discuss the importance of building an innovation culture within your organisation. Without the correct culture, it's impossible to be disruptive or deliver innovative projects.
The Edenic team highlight 5 key tips to help ensure your business has the right culture for innovation, to ensure innovation is 'always on'.
Video version available at edenicinnovations.com or search 'Edenic Group' on YouTube.
Taken from Episode 3 of Edenic Group's daily videocast series, Edenic Round Table - The Virtual Sessions.
Many people are now working from home, especially as a result of the COVID-19 pandemic. It can be difficult to stay focussed, remain productive and keep engaged with your colleagues when working remotely. In this episode, we discuss the challenges of working from home and highlight some of the great digital tools that are available to make remote working easier and more collaborative.
This recording is taken from one of Edenic Group's new daily videocast series, Edenic Round Table - The Virtual Sessions. As the UK is currently on lockdown due to the COVID-19 pandemic, we opted to record our series via Microsoft Teams, having daily discussions about innovation and thinking differently in business.
In this episode, we discuss healthcare and the impact that the COVID-19 pandemic is having on the health system. We discuss how organisations can think differently about their offer to support the health service and our role in society to adopt the tools and mindset to take more care of our own health and explore preventative solutions.
To see the video versions visit edenicinnovations.com or search 'Edenic Group' on YouTube.
In this podcast, I'm joined by Pete Waddingham, Programme Manager at the Yorkshire and Humber Academic Health Science Network (YHAHSN), and my partners at Edenic Group, Jamie Del Grosso and Rob Lewis to discuss the role digital is playing in the health sector and what the UK's future healthcare industry might look like, aided by digital.
The world population is rising and estimated to be around 50 billion by 2050. In the UK we are living longer and fortunate to have a healthcare system that is free at the point of access. But with a growing and ageing population, do we each need to play a role in supporting the health industry and take some responsibility for our own healthcare? Digital technology is playing an ever-growing role in the health industry. The National Health Service (NHS) and the industry as a whole are looking to explore this for new innovations and solutions to help support the sector, relieve pressure and aid the public in taking preventative measures to ill health and everyday care.
This is an insightful discussion, which highlights the many opportunities that can come from embracing digital and the public playing its part to help sustain and support the health, wellness and support sectors.
"Every business is a digital business, they just don't know it yet". This podcast is taken from a recording of our innovation consultancy, Edenic Group's new online panel discussion show, 'Edenic Round Table'. The show features the Edenic team and invited guests discussing the topics of innovation, disruptive thinking, digital technologies, business growth and barriers and innovation culture. In this inaugural episode, the Edenic team, Willis, Rob and Jamie, are joined by Mark Modena, Projects Director at Winning Moves - a business improvement and software development company that specialises in delivering SME support programmes, and Colin Bell, Business Growth Director at the North East Local Enterprise Partnership and also a Management Consultant at Winning Moves. Ahead of a new digital catalyst programme being rolled out to SME businesses across the Humber region, we discuss why it is so important for business leaders and owners to embrace digital technology if they are to survive, grow and innovate. We explore examples of businesses that have failed because they did not adapt to a digital climate and those that have disrupted industries with new, innovative offers. We also discuss why some business leaders are worried about change; how digital adoption may displace jobs, affect bottom lines and disrupt their way of doing business. The "terminator complex". Not everything has to be digital and sometimes does not make sense to be digital, but it would be dangerous to not explore and understand the opportunities that digital technology can provide to a business. If you're a business leader or owner, this is for you. Edenic Group: https://www.edenicinnovations.com/ Winning Moves: https://www.winningmoves.com/
Hey everyone, welcome back to the Willis Talks podcast.
In this episode, I am joined by Dean Adamson, who is the Managing Director and co-founder of the vegan sweets and confectionery business, Mummy Meagz.
Dean talks to me about living a vegan lifestyle and helps to demystify some of the rumours about veganism. We discuss why he and his family, also fellow vegans, created the vegan-friendly confectionary brand, Mummy Meagz, who say their mission is to simply make vegan versions of the world's favourite snacks. Dean highlights how the business has grown, now securing deals with major high street sellers, such as Holland and Barratt.
Dean also talks to me about his life leading up to creating Mummy Meagz. A former Sniper in the British Army, a footballer in Australia and a business mentor at Virgin, Dean really has lived a full life.
Like me, he hails from a council estate in Hull and has been driven to try new things, something he enthuses about to young people. He’s all about having a go.
I really enjoyed this podcast, I hope you do too. Please remember to subscribe and share. Enjoy!
Thanks for tuning into the 'Willis Talks' podcast. In this episode, I'm joined by Hull-based freelance copywriter, Tim Goodfellow. Tim discusses the importance of copywriting to any business, not only to benefit marketing targets such as SEO, product descriptions, blogs and social media content but also as a way to build brand presence, trust and recognition as an authority of their sector.
We discuss Tim’s early love of the written word and why he moved from a potential career in journalism to freelance copywriting, and how these are very different industries.
We also explore life as a freelance creative and pros and cons of running your own business over an in-house role.
As usual if you like what you hear, please subscribe and share. Enjoy the show.
In this episode of Willis Talks, we are discussing all things digital with Barclays Bank. I’m joined by David Summerbell, Ecosystem Manager of Barclays Eagle Labs, Hull and also Edwin Turay, Branch Manager, Barclays Hull. Also on the show is Rob Lewis, my partner at Edenic Group and founder of Digital health company, 54 Degrees North.
Together we discuss the importance of businesses embracing digital technology and how the growth in digital has significantly affected all industry sectors. We talk about the Barclays eagle labs initiative to support new digital startups and why they have rolled out the Barclays Eagle Labs network across the UK.
We also chat about the Barclays Digital Eagles project, which supports their everyday customers in understanding digital technology, and discuss how business leaders should embrace the technology that they are already using in their everyday lives.
As always, we talk about the life of an entrepreneur and pros and cons of running your own company, and how legacy businesses should embrace the talent and ambition of young startups and incubators in their region. Our home city of Hull, UK is high on the agenda, as we highlight what we are doing as a city to drive innovation.
I hope you enjoy the show. If you do, remember to subscribe and share.
Why Product Lifecycle Management is a Win for Business.
In this episode of 'Willis Talks', I am joined by Lucy Blackley, who is the founder of Product Lifecycle company, Bombyx PLM. Hailing from the fashion industry, Lucy left the exec life to build her own business and create a more accessible approach to Product Lifecycle Management. She discusses how using PLM can make businesses more streamlined, and provide a cradle to grave solution to manage products from conception to roll out, not only for the fashion industry but a whole multitude of sectors, including startups.
Lucy also touches on some of the personal hurdles she has had to overcome as an entrepreneur, including the challenge of equality, overcoming the feeling of imposter syndrome that business leaders can sometimes feel.
This is an insightful discussion with some real nuggets of wisdom and advice for you fellow entrepreneurs. Know that you're not alone in your worries. If entrepreneurship was easy, everyone would be doing it. Reach out to community spaces in your area and put yourself out there, you'll find more in common with fellow business owners than you might think.
As always, please share, subscribe and enjoy.
In this episode of Willis Talks, I'm joined by Adam Boyne, Director of Mixed Reality and Games Development studio, BetaJester.
Adam helps to define and demystify the world of Mixed Reality and the uses for applications like Virtual or Augmented Reality. The commercial world has come to embrace these immersive platforms in recent years and you'll hear why the application opportunities are endless, no matter what sector you work in.
We explore some user cases for Mixed Reality, explore what the future holds for these platforms and discuss why business leaders need to familiarise themselves with these technologies if they are to avoid missing out on the opportunities they bring or worse, be disrupted by them.
You can find out more about BetaJester at https://www.betajester.co.uk/.
Enjoy!
In this episode of Willis Talks, I'm joined by Matt Johnson. Matt is a freelance Social Media Marketing consultant, host of the 'My Journey' podcast and co-organiser of 'Creative Point' a series of network events targetted to creatives of all disciplines.
Matt discusses the importance of using social media in today's business environment and the opportunity that these platforms can bring. We also discuss the difference between building a personal brand and developing a business presence online, and why it's important to develop your own personal profile.
This episode was recorded at the Centre for Digital Innovation (C4DI) in Hull, which hosts a community of freelancers, businesses and experts across particularly the digital sector. Matt highlights the benefits of harnessing such a vast community and how you can navigate some of the creative hurdles or barriers that might prevent a business from embracing the power of social media.
You can find out more about Matt and his business The MJ Social at https://www.themattjohnson.co.uk/.
Enjoy!
In one of the first episodes of Willis Talks, we get straight down to the serious issues. I'm joined by Dr Diana Taylor, Managing Director of Marketing Humber, otherwise known in the Humber region as Bondholders, and my colleague from Edenic Group, Rob Lewis. Diana talks to us about 'The Waterline', a campaign set up by Marketing Humber and the University of Hull to address the urgent need for decarbonisation in the Humber region. As the highest emitters of carbon in the UK, the Humber Region is at great risk of the effects of climate change and as a low lying estuary, the area is in serious danger of major flooding if we do not tackle this challenge head-on. Based on Bill Gates' 'Five Grand Challenges' The Waterline has been set up to explore innovation, ideas and bring the region together to find solutions for decarbonisation of the area. The Waterline Summit, an exhibition and seminar event has been set up to kick off the decarbonisation journey. Diana explains how we all need to unify and come together to address an issue that affects us all and help the Humber region be the catalyst for global change, as well as leverage the commercial opportunities that can come from meeting the climate change challenge, head-on.