The Smart Marketer Podcast: Recent Episodes
Smart Marketer
Join hosts Molly Pittman, Ezra Firestone and John Grimshaw as they escape the grind and share proven paths to success for both your personal and professional lives. Veteran marketers and educators, these three have taught thousands of business owners how to build, manage, and scale successful businesses... while growing three of their own multi-million dollar brands. This weekly podcast will blend tactical marketing advice with personal stories and helpful insights into the multi-million dollar businesses that these 3 own and operate every day.
Ep 224: The AI Ad Playbook — How to Save Time, Create Better Hooks & Scale Your Campaigns Episode Description How do you create compelling ad copy, research your avatar, and generate high-performing creative—without burning out or hiring a team of specialists? In this live replay from The Smart Marketer Show, Molly Pittman and Pep Hufen walk you through Smart Marketer’s complete AI workflow.
You’ll learn how to use ChatGPT for deep customer research, how to write high-converting hooks in minutes, and how to train AI to write like your brand. Pep also shares how Meta’s new tools are reshaping creative testing and what that means for marketers in 2025.
“AI is not replacing us. It’s a tool to accelerate things that we intuitively already know pretty well.” – Pep Hufen
Whether you're AI-curious or already experimenting with automation, this episode is your tactical guide to doing more with less—without sounding robotic.
What You’ll Learn * How to use ChatGPT’s Deep Research function to save hours of manual work * A proven prompt structure for generating customer hooks, ad copy, and strategy * How to build and deploy a brand-specific voice prompt for AI content * Why Meta’s AI tools work best after you write strong original copy * How to build your own custom GPT based on brand data and writing samples * What LLM SEO is—and how it’s already impacting eCommerce traffic and sales
Links & Resources Smart Marketer – smartmarketer.com Smart Marketer Live – Grab Your Tickets Smart Marketer AI Tool – ai.smartmarketer.com The Smart Marketer Show – smartmarketer.com/smart-marketer-show Instagram – @smartmarketer, @mollypittmandigital, @pep_hufen Omnisend – smartmarketer.com/omnisend (Use code SMART for 50% off your first 3 months)
Timestamps 00:00:00 – Welcome & Episode Overview Molly introduces Pep and sets up what you'll learn in this AI-focused episode: real tools, tactical examples, and Smart Marketer's own workflows.
00:07:04 – The Mindset Shift: AI as a Mentor Pep shares how he uses ChatGPT as a thought partner—not a search engine—and why this shift is essential for marketers today.
00:11:17 – What You’ll Learn in This Episode A clear summary of the episode’s value: research, messaging, creative, and how to implement AI inside your workflow.
00:20:45 – Deep Research Prompt Walkthrough A full demo of Smart Marketer’s “Research Hook” prompt, showing how to use ChatGPT's Deep Research feature for customer insights and hooks.
00:29:51 – Evaluating & Refining AI-Generated Hooks Pep walks through the outputs, discusses emotional triggers, and how to ask ChatGPT for stronger, more nuanced messaging.
00:34:34 – Training ChatGPT with Your Brand Voice Step-by-step instructions to upload your writing samples, build a reusable prompt, and get ad copy that sounds like your brand.
00:41:23 – Meta AI Copy Variations: Real Results How Meta’s ad variation tools stacked up in real campaigns—and why quantity is the new creative strategy.
00:56:27 – AI Search Optimization & The Future of Commerce Final segment on how LLMs are changing discovery, why 8% of ecommerce purchases now come from AI, and how to prepare your store.
Your Engagement Matters Thanks for listening to The Smart Marketer Podcast. If you got value from this episode, please help us grow:
- Leave a 5-star review on Apple Podcasts
- Share this episode and tag us on Instagram with #WeOutHere
- Have feedback or questions? Email us at support@smartmarketer.com
Serve the World Unselfishly and Profit.
Episode 223: Cracking the Code on AppLovin Ads: A New Traffic Channel for DTC Brands Episode Description If you're tired of being stuck between Meta and Google for your media buys—this episode is for you. Pep Hufen is back with a behind-the-scenes look at AppLovin Ads: the breakout ad platform that’s scaling DTC brands like Breeze and Boom.
Discover why this mobile-first platform is outperforming Google for some advertisers, how it works, and why it might just be your next great opportunity for customer acquisition. Plus, Pep shares a step-by-step walkthrough of how Smart Marketer tested it with Boom Beauty and what you need to know to get started.
“I’ve given you an overview of AppLovin and hopefully also I’ve shown that hey, there are actually platforms coming up that can compete with performance actually with Meta and Google.” – Pep Hufen
You Will Learn * What AppLovin is and how it’s unlocking new acquisition channels * Why major DTC brands are shifting serious spend to this platform * The two bidding strategies you need to test (CPP vs ROAS) * How Boom Beauty achieved a 1.1X ROAS on a brand-new pixel * What creatives work best on mobile-first ad placements * Tips for optimizing end cards to boost conversions * Where AppLovin fits in your broader traffic strategy
Links & Resources * Smart Marketer * Smart Marketer Live – Grab Your Tickets * Boom Beauty * Apply for AppLovin Beta w/ Smart Marketer Partner Credit * Aaron Nosbisch on X (@aaronjnosbisch)
Timestamps * 00:00:21 – What Is AppLovin & Why It Matters to DTC Marketers * 00:01:52 – AppLovin’s Pivot to Ecomm: A New Channel for Acquisition * 00:02:30 – Case Study: Breeze Spends $1.4M—and Outpaces Google * 00:03:04 – Why ROAS Is the Real Story (Not Just Clicks) * 00:04:02 – AppLovin’s Ad Inventory, Reach & Algorithm Explained * 00:06:12 – Why These Clicks Convert: Real Buyer Signals * 00:07:05 – CPP vs. ROAS Goals: How to Structure Campaigns * 00:13:56 – Boom Beauty Setup: Pre-Sell Pages, Offers & Funnel * 00:17:05 – Scaling Boom: CPM, Creative Testing & Ad Types * 00:22:09 – Final Optimizations: ROAS Wins & What’s Next
Your Engagement Matters Thanks for tuning in. This episode was packed with data-backed strategy and firsthand testing insights. If it helped you think differently about ad platforms:
- Leave a 5-star review on Apple Podcasts
- Share with your team, mastermind, or community
- Tag us on social using #WeOutHere
- Join us live at Smart Marketer Live — meet the team, connect with marketers, and leave with a growth game plan. Get your ticket here
Questions or feedback? Email support@smartmarketer.com.
Serve the World Unselfishly and Profit.
Episode Description Your website is more than a digital storefront—it’s the heart of your brand. In this episode, John Grimshaw, Ezra Firestone, and Kurt Elster unpack the proven strategies behind high-converting e-commerce sites. From the pitfalls of homepage design to the power of mobile-first thinking, they reveal how to turn casual visitors into loyal customers. If you want to build a brand that lasts (not just a business that sells), this is your roadmap.
"Get out of your own way. Your customers don't care how pretty your site is—they care how easy it is to buy." — Kurt Elster
You Will Learn: * Why relying solely on marketplaces limits your growth—and how to take back control. * The #1 metric that matters when building an e-commerce site. * How to structure your homepage for maximum impact (hint: it's not about looking like Apple). * The mobile-first mindset that can double your conversions. * The quick fix that boosted conversion rates by 24%—without redesigning the whole site.
Links & Resources * Omnisend – Use code SMART for 50% off your first 3 months. * Smart Marketer * Kurt Elster * Smart Marketer Live
Timestamps (Chapters) * 00:00:48 – Ezra’s Top Tool for Email & SMS: Omnisend * 00:02:10 – Why You Must Build Your Own Website (and Not Just Sell on Marketplaces) * 00:05:17 – The #1 Goal for Your Website: Capture Information * 00:06:27 – The Secret to High-Converting Sites? Convenience * 00:07:07 – Homepage Design: Your Site’s Table of Contents * 00:11:05 – Skip the Pretty Graphics: Why Your Hero Image Might Hurt Sales * 00:12:38 – The #1 Mistake in E-Commerce: Ignoring Mobile-First Design * 00:14:50 – Your Menu is the Map: How to Structure Navigation for Sales * 00:15:55 – How We Boosted Conversion Rates by 24% With One Simple Fix * 00:17:21 – Competing with Amazon: Why Relationships Win * 00:19:28 – Final Takeaways: Build for Your Audience, Not Your Ego * 00:20:19 – Thanks for Listening & Next Steps
CTA: We’d Love Your Support! Enjoyed this episode? Help us spread the word! ⭐ Leave a 5-star review on Apple Podcasts 💬 Share this episode on social media—tag us and use #WeOutHere 📧 Got feedback? Email us at support@smartmarketer.com 👉 Subscribe to the podcast: The Smart Marketer Show
Serve the World Unselfishly and Profit! 🚀
Episode 221: The 5 AI Tools I Use Daily as a CEO (to Save 10+ Hours per Week) Episode Description In this episode, our very own Pep Hufen, CEO of the Smart Marketer agency, shares the five AI tools he uses every day to save over 10 hours per week and stay ahead in a rapidly evolving digital landscape. Pep walks through practical, real-world use cases for each tool—no fluff, just strategies you can actually implement.
Plus, for those of you who love a visual learning experience, there’s a full video version of this episode on YouTube—complete with on-screen graphics and tool demos. Check it out!
“These are five ways I think are really good ways to start using AI—without having to be technical.” – Pep Hufen
🔑 You Will Learn * How to implement AI in your daily workflow as a CEO or marketer * The exact tools Pep uses to automate tasks and free up time * Real examples of AI handling scheduling, meeting briefs, content testing, research, and more * Why AI is your new productivity partner—and how to make it work for you * The mindset shift: AI isn’t the future, it’s the now
🕒 Timestamps (Chapters) 00:00 – Introduction: 5 AI tools that save time 05:25 – Tool 1: AI scheduling assistant (Lindy AI) 16:07 – Tool 2: Daily meeting brief (Lindy AI) 22:00 – Tool 3: AI marketing focus group (Lindy AI) 31:46 – Tool 4: Notebook LLM for content summarization (Google) 34:55 – Tool 5: ChatGPT for tasks, research, and conversation partner
🔗 Links & Resources * Smart Marketer * Lindy AI * Notebook LLM by Google * ChatGPT * Watch the video version on YouTube (search “Smart Marketer Podcast” or see our channel)
🙌 Call to Action If you’re loving this episode, help us keep the value flowing:
- Subscribe to the Smart Marketer Podcast
- Leave us a 5-star review on Apple Podcasts
- Share this episode with your fellow marketers and entrepreneurs
- Follow us on social: @smartmarketer
Thanks for listening—and remember, Serve the World Unselfishly and Profit! 🚀
Episode 220: Inside the Marketing Lab – Ezra & John Answer Your Questions Live! Episode Description Ever wish you could ask Ezra Firestone or John Grimshaw your biggest business questions—live? Now’s your chance. In this special replay from The Smart Marketer Show, Ezra and John sit down with the Smart Marketer community for a real time Q&A. From homepage split tests to pricing strategy, influencer marketing to staying motivated—this episode covers the full journey of building and growing a business.
“Doubt and worry is not energy that's useful.” – Ezra Firestone
Whether you're scaling a product brand, launching a course, or navigating burnout, this session is packed with both tactical gold and mindset wisdom.
You Will Learn: * How a homepage redesign boosted conversions by 16% * Ezra’s smart framework for splitting ad spend between paid media, influencers, and ambassadors * How to deal with rising tariffs without sacrificing Q4 sales * Ways to market an info product without showing your face * How to identify when it’s time to pivot (or quit) a business * The truth about tracking data, profit margins, and “source of truth” * Honest advice for staying grounded through grief or hardship
Links & Resources * 🌐 Smart Marketer – smartmarketer.com * 🎙️ The Smart Marketer Show * 🎤 Smart Marketer Live – Join us in Denver, CO, Oct 7–8! * ✅ Want an audit for your brand? Contact the Smart Marketer Agency
Timestamps (Chapters) 01:02 – Live Q&A Kickoff with Ezra Firestone John introduces the session, the community vibe, and Ezra sets the tone with stories of business and babies.
04:18 – What’s the Most Profitable Split Test You’ve Run Lately? Ezra shares a homepage redesign at SafeSleeve that boosted conversions by 16%.
10:03 – Are You Moving Budget from Homepage to Landing Pages? Discussion on traffic strategy, testing sequences, and what happens when your homepage is your best landing page.
11:55 – How Many Tests Should You Run at Once? How Ezra approaches A/B testing cadence based on volume and traffic.
12:50 – How Do You Split Spend Between Conversion vs. Brand Marketing? Breakdown of paid vs. influencer vs. ambassador budgets—and benchmarks by vertical.
15:47 – What’s the Difference Between an Influencer and an Ambassador? Ezra explains how to use creators, content briefs, and what most brands get wrong.
21:19 – What Should I Do About the 30% Tariff Hike from China? Ezra shares his current supply chain decisions and whether “gray area” loopholes are worth it (they're not).
26:26 – How Should I Design Ad Creative for Info Products or SaaS? High-performing structures for intangible offers, and why entertainment + education wins.
33:17 – Why Lead Gen & Long Sales Cycles Matter for High-Ticket Products Strategies for warming cold leads with value before asking for a sale.
35:33 – How Can I Get Local Clients When I’m in a Tourist-Heavy Area? John and Ezra’s playbook: Google Business, proximity targeting, and local content hacks.
40:27 – I’ve Been in Business 4 Years and Still Struggling—What Now? When to push through vs. when to pivot. Real talk on ROI, emotional attachment, and hard truths.
45:11 – What’s Your “Source of Truth” for Data? How Ezra uses real financial KPIs over third-party attribution, and why agreement matters more than accuracy.
48:07 – How Can I Stay Authentic While Grieving? A powerful, heartfelt conversation about trauma, storytelling, and honoring what’s real.
53:51 – Should I Launch My Coaching Offer Under My Existing Brand? When to stack vs. split a business—and the importance of your exit strategy.
55:15 – What’s a Brand You’re Loving Right Now? Ezra plugs his favorite chocolate brand (Askinosie) and why little joys matter in big business.
Your Engagement Matters! Thank you for tuning in to the Smart Marketer Podcast! 🎧 If you found value in this episode, here’s how to support the show:
- ⭐ Leave a 5-star review on Apple Podcasts
- 📲 Share this episode on social and tag us using #WeOutHere
- 💌 Send your feedback to support@smartmarketer.com
Serve the World Unselfishly and Profit! 🚀
Episode 219 The Email Audit Framework That Unlocks Revenue You’re Missing Episode Description Email marketing still works—but only if you treat it like a growth engine, not an afterthought.
In this episode, John Grimshaw breaks down the exact audit framework Smart Marketer uses inside its agency and mastermind to find revenue opportunities fast. After auditing multiple accounts, John highlights the patterns he sees again and again—and how you can fix them to make email a real profit center.
“Go in and see what's being done day to day. Are you getting forward progress, forward motion?” – John Grimshaw
You’ll learn the four-part framework, why list quality is more important than ever, and how to make your campaigns and flows work together—without gimmicks.
You Will Learn: * The 4-part email audit we use with every client * Why 40–60% of your revenue should come from flows * A simple fix to improve deliverability and engagement * The #1 mistake brands make with offer strategy * How to turn campaigns into automations that print money * What to do if your email performance has flatlined
Links & Resources: * Smart Marketer * Smart Email Marketing Course * Smart Marketer Live – Join us in Denver, CO, Oct 7–8! * Want an audit like this for your brand? Contact the Smart Marketer Agency
Timestamps (Chapters): 00:45 – John Grimshaw: Why I’m fired up about this episode 01:35 – A shortcut audit for your business (and why it matters) 02:18 – The 4 audit categories: Monetization, Promotions, List Quality, Automation 04:30 – Section 1: Why 60/40 revenue splits between flows and campaigns matter 07:55 – Automations you’re probably missing (and how to fix it) 10:10 – Add personalization beyond the name to drive deeper engagement 10:58 – Section 2: The problem with repetitive discounts & how to build better offers 13:07 – Real-life example: How Boom made 72% of promo revenue after the first email 14:00 – Section 3: List quality, deliverability, and how to incentivize clicks authentically 16:45 – What not to do (like fake games and gimmicks) 17:29 – Section 4: Most brands miss this huge automation opportunity—cross-sells 19:05 – Why your automations need regular updates & micro-tests 19:54 – The recap: Run your audit, then fix what matters 20:56 – Final thoughts: Get intentional and put your flows to work
Call to Action (CTA): Thanks for tuning in to The Smart Marketer Podcast! If you found this episode helpful, here’s how to support the show:
✅ Follow and subscribe wherever you listen ⭐ Leave a 5-star review on Apple Podcasts 📲 Share this episode with a friend or your team 📧 Got feedback? Reach us at support@smartmarketer.com
Let’s keep growing together—Serve the World Unselfishly and Profit 🚀
🎙 Episode 218: Sell Sooner, Not Sorer: The Entrepreneur’s Guide to a Smart Exit Episode Description What’s the best time to sell your business? Hint: It’s not when you’re burned out.
In this exclusive segment from Smart Marketer’s Smart Business Exit course, Ezra Firestone is joined by Brad Wayland and Chris Moore of Quiet Light to break down why successful businesses are more attractive to buyers—and how to position yours for maximum value, even if you never plan to sell.
“You want to run your business like you're always going to sell it, but you're never going to sell it. You got to love it.” – Chris Moore
Whether you’re planning an exit or just want to build a more scalable and sellable company, this is a must-listen episode packed with honest advice and deep experience.
✅ You Will Learn: * Why selling out of boredom leads to missed opportunities (and lower multiples) * The #1 pitfall that ruins business sales (and how to avoid it) * How to build operational systems that make your company transferable * When to let go—and how to know if you're truly ready to exit * The mindset shift that helps you scale beyond burnout * How great businesses become great acquisitions * Why the best time to sell is before you feel done
🔗 Links & Resources: * Smart Business Exit : Smart Business Exit - Full Course * Smart Marketer AI Tools: ai.smartmarketer.com * Quiet Light (Buy/Sell Online Businesses): quietlight.com * Ezra Firestone – Smart Marketer: smartmarketer.com * Brad Wayland – Quiet Light Advisor: quietlight.com/advisors/brad-wayland
⏱ Timestamps (Key Moments Only): 00:01:21 – The #1 Mistake: Trying to Sell Without a Plan 00:02:51 – Shiny Object Syndrome: How Distraction Hurts Valuation 00:04:37 – How to Replace Yourself (and Why It Can Make the Business Grow) 00:07:36 – When Is the Right Time to Sell a Business? 00:10:21 – The “Anvil on the Chest” Test: Are You Still Fired Up or Burning Out? 00:12:38 – “Good Businesses Always Sell”: Why Market Timing Doesn’t Matter
📢 Your Engagement Matters! If you loved this episode, help us grow:
- ⭐ Leave a 5-star review on Apple Podcasts → Click Here
- 📲 Share on social media & tag us with #WeOutHere
- 💬 Send feedback to support@smartmarketer.com
Serve the World Unselfishly and Profit! 🚀
🎙️ Episode 217: John’s DTC Brands to Watch – Whym and the 5-Step Formula for Better Offers Episode Description ✨ “Nobody cleans their room to make it not smell bad. They clean it so they can get that sense of a good smell.” – John Grimshaw
This episode is a deep dive into how Whym, a mystery travel company, revitalized an "outdated" industry by wrapping a brilliant offer around a simple service. John Grimshaw unpacks how surprise, novelty, and personalization create viral, high-converting experiences—and he shares his 5-part offer formula that you can use in any business.
If you’re tired of bland messaging and weak conversions, this one’s for you. Learn how to build offers that actually move people to buy.
💡 You Will Learn: * The 5 elements every great offer needs to connect and convert * Why personalization + identity = performance gold in DTC * How Whym makes “travel agents” cool again (and highly marketable) * Why transformation matters more than features or price * How to add surprise & delight to any offer—no matter your niche
🔗 Links & Resources: * 🌐 Whym Travel * 📈 HYROS Attribution Tool * 🎓 Smart Marketer * 📲 @smartmarketer on Instagram * 🧠 Connect with John Grimshaw
⏱️ Timestamps (Chapters): 00:00 – Welcome & Intro (Anthony + Molly) Anthony tees up the episode and Molly shares a must-have attribution tip for paid ads.
02:13 – John’s Segment: What Makes a Brand Worth Watching Why Whym stood out—and why studying good offers beats copying funnels.
04:28 – What Is an Offer? Why It Matters More Than Creative John defines the concept of an offer and explains why it drives growth more than ads ever could.
06:08 – Step 1: Define the Product or Service Clarify what you're actually selling and why it matters to your customer.
06:55 – Step 2: Create Relevance – The “Why Now?” Make it matter. Relevance helps your audience feel seen and ready to act.
08:22 – Step 3: Identify Your Audience Targeted messaging only works when you know who you're speaking to.
09:45 – Step 4: Give a Reason to Act Now From urgency to incentives, here's how to overcome inertia and spark conversions.
11:57 – Step 5: Sell the Transformation Forget features—focus on how your customer’s life improves after buying.
16:55 – Case Study: Whym’s Irresistible Offer Strategy A breakdown of how Whym made surprise travel feel fun, personal, and Instagram-worthy.
23:36 – Identity, Novelty & Why Whym Nails It How Whym plays into millennial identity and experience collection to win hearts (and wallets).
28:40 – Key Takeaway: Add Novelty to Win in DTC John explains why uniqueness beats polish—and how surprise drives performance.
🙌 Your Engagement Matters! If you enjoyed this episode, here’s how to support the show:
📢 Leave a 5-star review on Apple Podcasts – Click Here 📲 Share this episode, tag @smartmarketer, and use #WeOutHere 💌 Feedback or guest ideas? Email support@smartmarketer.com
Serve the World Unselfishly and Profit 🚀
🎙 Episode 216: Why Now Is the Best Time to Start an Ecom Business Episode Description "This is the best time, I think, better than when I got into the industry over 15 years ago to get started in e-commerce." – Ezra Firestone
In this special episode, we’re pulling back the curtain on an exclusive session from the Smart eCommerce course. Ezra Firestone is joined by Laura Paladino and Kurt Elster to talk about the evolution of ecommerce—and why there’s never been a better moment to dive in.
From Laura’s journey working four jobs (including Cracker Barrel) to becoming Director of Retention at an 8-figure brand, to Kurt’s eBay hustle during the Furby craze, you’ll walk away inspired—and armed with strategic advice on how to grow in this booming industry.
You Will Learn: * Why ecommerce has the lowest barrier to entry right now * How to avoid overwhelm and choose the right learning path * What “Shopify nerds” have known for years (and you should too) * Real stories of career transformation through ecommerce * Why marketing is all about making the backend prettier for the frontend * Where to find trustworthy, high-impact education (and what to avoid)
Links & Resources * 🎓 Smart eCommerce Course * 🧠 Kurt Elster – The Unofficial Shopify Podcast * 📈 Hyros – Advanced Attribution Tracking * 🌐 Smart Marketer
Timestamps 02:17 – Ezra shares why this is the best time to start in ecommerce 02:24 – Meet Laura and Kurt 03:31 – Kurt on getting started with eBay 05:03 – Laura’s journey from Cracker Barrel to Boom 06:17 – What surprised Laura most about marketing 08:41 – Advice for new ecommerce learners: avoid overwhelm 09:27 – Don't be afraid to use Shopify’s powerful documentation 10:21 – Laura’s framework for learning in a noisy space 11:14 – Ezra’s advice: Follow the course and focus
Your Engagement Matters! Thanks for tuning in 🙌 If this episode brought you value:
- 🌟 Leave a 5-star review on Apple Podcasts
- 📲 Share it on social and tag us — #WeOutHere
- 💬 Got thoughts? Email support@smartmarketer.com
Serve the World Unselfishly and Profit 🚀
Episode 215 – Smart Marketer Show Winning Ad Creative: What Works Now & How to Measure It Episode Description What makes an ad actually perform in 2025? In this episode, John Grimshaw and Ben Bennett pull back the curtain on the creative process that drives real sales—from emotional resonance to performance metrics. You’ll learn why good creative starts with empathy, how to identify your strongest hooks, and which numbers really matter.
Plus, we introduce a brand-new metric (yes, we named it), and show you how AI is changing the creative game—without replacing your team.
“If your ad doesn’t have a heart, it will not perform well.” —Ben Bennett
You Will Learn * The 3 key metrics that reveal if your ad creative is working * How to identify and fix poor-performing ads (without guessing) * Why emotional hooks beat flashy tactics every time * How to use AI image tools like ChatGPT to speed up creative * The “thumb stop ratio” metric you should be tracking (and how) * A 30-minute Action of the Month to sharpen your creative instantly
Links & Resources * smartmarketer.com/hyros – Hyros attribution tool * Smart Marketer Free Resources – smartmarketer.com/free-resources * Smart Marketer Agency – smartmarketer.com/agency
Timestamps (Chapters) 02:05 – Meet Ben Bennett: Creative Director at Smart Marketer 03:15 – Top 3 Metrics That Matter for Ad Creative 07:24 – Metric 1: Unique Link Click-Through Rate 11:54 – Metric 2: Conversion Rate & Ad Scent 15:51 – Metric 3: Thumb Stop Ratio 19:00 – How to Set Up and Benchmark Your Thumb Stop Ratio 21:07 – AI for Ad Creatives: How ChatGPT-4 is Changing the Game 26:32 – Action of the Month: Add Heart to Your Hooks 27:27 – The Heart Behind Your Creative 29:30 – If Your Ad Doesn’t Have a Heart, It Won’t Perform 30:33 – The Hook and the Hand: A Smart Marketer Analogy 34:01 – Making Facebook Ads People Don’t Hate 36:24 – Hooks vs. Heart: What's Missing in Most Ads 40:57 – A Simple Exercise 42:56 – The Nine Motivators That Move People 45:12 – Building Visual Hooks Around Real Situations 45:39 – How to Think About Hooks, and How They Fit Into Existing Ads 48:08 – How to Create Really Good Problem Hooks 56:48 – Here's How to Copy This Win
Call to Action Enjoyed this episode? Leave us a review, share it with a marketer who needs better ad creative, and don’t forget to subscribe for weekly insights from the Smart Marketer team.
Episode 214: Strategy Meets Soul: What 2024 Taught Us About Marketing, Mindset & Staying Human in 2025 Episode Description 2024 was a year that tested every marketer’s resilience—and in this vulnerable, insight-packed interview, Molly Pittman sits down with Alex Cattoni from the Copy Posse to share what she learned from the trenches.
From managing over $600M in ad spend to navigating the emotional highs and lows of leadership, Molly pulls back the curtain on what’s really working in 2025—and how to stay human in the age of AI.
You’ll walk away with tactical strategies to boost your ad performance and a renewed sense of purpose and confidence as a marketer, creator, or entrepreneur.
"You will always outperform other advertisers—even [those] that are tactically better than you in the platform because you understand the psychology, and you are not just selling a product or service in the news feed." – Molly Pittman
You Will Learn * Why 2024 was one of the hardest (and most transformational) years in marketing * How to use AI without losing your voice, creativity, or soul * The 3 biggest ad strategies working right now (based on $600M of data) * The #1 mistake most people make when writing ads—and how to fix it * How to sell connection, not just conversion * Why being “for someone” is the key to standing out in 2025 * How to reframe fear and uncertainty into opportunity and clarity
Episode Sponsor – Hyros Hyros is the AI-powered ad tracking platform trusted by top marketers and agencies. It shows you exactly which campaigns are driving results—so you can scale without wasting ad spend. If you’re tired of guessing and want brutal, data-driven truth in your marketing, Hyros delivers the clarity to grow.
Learn more at smartmarketer.com/hyros
Links & Resources * Smart Marketer – smartmarketer.com * Molly Pittman – mollypittman.com * Copy Posse / Alex Cattoni – copyposse.com * Launchpad Season 6 – click here to join * Smart Marketer Free Resources – smartmarketer.com/free-resources * Instagram – Molly Pittman – @mollypittmandigital * Instagram – Smart Marketer – @smartmarketer * Instagram – Alex Cattoni – @alexcattoni * Instagram – Copy Posse – @copyposse
Timestamps 00:30 – Intro: What You’ll Learn and Why It Matters 02:27 – Molly's Journey: From Bartender to VP to CEO 12:15 – Why Right Now Is the Best Time to Start 16:40 – AI vs. Copywriters: What’s the Real Impact? 25:15 – What $600M in Ad Spend Says About Winning Ads 36:37 – How to Write Ads That Actually Convert 37:49 – The Biggest Mistake Marketers Make (And How to Fix It) 40:43 – The Mindset That Will Keep You Relevant in 2025
Call to Action If this episode hit home for you, do us a favor:
- Leave a 5-star review on Apple Podcasts
- Share it with your community and tag us using #WeOutHere
- Got thoughts or questions? Email us at support@smartmarketer.com
Serve the world unselfishly and profit!
This week, Molly Pittman and Brett Curry are pulling back the curtain on what’s working right now in digital marketing—and what’s not. From creative hooks and audience targeting to offer structure and AI-powered platform changes, this episode is stacked with real-world strategies to help you stay profitable and ahead of the curve.
As marketing shifts and tracking becomes trickier, it’s more important than ever to get your data right. That’s why we’re proud to have Hyros supporting this episode—a platform built to give marketers crystal-clear attribution so you can stop guessing and scale with confidence. If you’re serious about understanding what’s actually driving your sales, Hyros is the tool that gives you the truth you need to win.
“If you don’t know what’s working, you can’t scale. The best brands are doubling down on the right hooks and smarter systems.” – Molly Pittman
You Will Learn:
• How to track your top-performing creative hooks and scale with confidence
• The #1 variable that drives success on Meta (after analyzing $1B+ in ad spend)
• Why engagement is more powerful than conversion when testing new messages
• A practical system for mapping hooks, angles, and campaign goals
• How to use your creative to replace targeting as AI takes over
• The “system vs. product” strategy that instantly boosts AOV and LTV
• Real examples of creative that doubled revenue and unlocked new markets
• Why Flewd’s bath brand is one of the smartest DTC models to study right now
Episode Sponsor – Hyros
Hyros is the AI-powered ad tracking platform trusted by top marketers and agencies. It shows you exactly which campaigns are driving results—so you can scale without wasting ad spend. If you’re tired of guessing and want brutal, data-driven truth in your marketing, Hyros delivers the clarity to grow.
👉 Learn more at Hyros.com
Links & Resources:
• Smart Marketer – smartmarketer.com
• Molly Pittman – mollypittman.com
• Follow us on Instagram – @smartmarketer
• Smart Marketer Live Tickets – smartmarketerlive.com
• Flewd Stress Care – flewdstresscare.com
• Recovery Labs – recoverylabs.com
• Hyros – hyros.com
Timestamps:
00:36 – Pickles & Platforms: The Wild World of DTC
00:02:56 – Codifying Hooks For Scalable Growth
00:06:21 – One Message, Big Risk
00:14:48 – The Power of Engagement Over Attribution
00:31:38 – Don't Sell A Product, Sell A System
00:36:28 – Skittle Nails & The Power of Regrame
Your Engagement Matters!
Thank you for tuning in! If you got value from this episode, we’d be so grateful if you’d:
• ⭐ Leave a 5-star review on Apple Podcasts – Click Here
• 📲 Share this episode and tag us @smartmarketer
• 💬 Got feedback? Send us a note at support@smartmarketer.com
Serve the World Unselfishly and Profit! 🚀
In this exclusive live session from Smart Marketer Live, Molly Pittman and John Grimshaw dive into the biggest challenges businesses face in 2025 and, more importantly, the strategies you need to stay ahead. From rising ad costs to shifting consumer behavior and increased competition, this episode is packed with insights on how to adapt and thrive.
“We’re in the middle of a major shift. The businesses that succeed in 2025 are the ones that pivot fast, embrace change, and double down on what works.” – Molly Pittman
You Will Learn: • Why ad costs are rising (and what you can do about it) • How to adjust your marketing for the new “messy middle” of consumer behavior • The importance of identity-based marketing over interest targeting • How AI is disrupting eCommerce and what that means for your business • Why building a hybrid brand (content + community + commerce) is the key to long-term growth • Actionable steps you can take today to increase engagement, conversions, and brand loyalty
Links & Resources: • Smart Marketer – smartmarketer.com • Molly Pittman – mollypittman.com • Follow Us on Instagram – @smartmarketer • Smart Marketer Live 2025 Super Early Bird Tickets – smartmarketerlive.com
Time Stamps: • 00:00 – Introduction: The 2025 Marketing Shift • 00:00:44 – Why 2024 was a “difficult year” for marketers & entrepreneurs • 00:02:15 – Rising ad costs: The real numbers & why they matter • 00:04:09 – Attention spans are shrinking: How to stand out in a distracted world • 00:06:19 – The messy middle: Why customers now need 15-30 touchpoints before buying • 00:09:16 – Meta’s interest targeting is disappearing. What’s next? • 00:11:00 – The AI disruption: What business owners need to know • 00:15:59 – The Hybrid Brand Model: The key to success in 2025 • 00:21:30 – Building customer loyalty & brand trust in a saturated market • 00:45:57 – Expanding a Brick-and-Mortar Business with Digital Strategies • 00:47:48 – Final Thoughts & Key Takeaways
Your Engagement Matters! Thank you for tuning in! Your support keeps this podcast thriving. If you enjoyed this episode, please take a moment to:
• 📢 Leave a 5-star review on Apple Podcasts – Click Here • 📲 Share this episode on social media and tag us @smartmarketer • 💌 Have feedback? Email us at support@smartmarketer.com
Serve the World Unselfishly and Profit! 🚀
Are you still tracking Customer Lifetime Value (LTV)? If so, it’s time for an upgrade. In this episode, Molly Pittman and John Grimshaw dive into Customer Value Velocity (CVV)—a smarter, more actionable metric that helps businesses scale faster and make better marketing decisions. Learn how top brands are using CVV to increase revenue, improve monetization, and acquire the right customers.
“If you’re only tracking LTV, you’re missing the full picture of how revenue is really flowing in your business.” – John Grimshaw
You Will Learn: * Why LTV is outdated and what to track instead. * How Customer Value Velocity helps you scale revenue smarter. * The key difference between acquisition and monetization (and why they must work together). * Why tracking speed of revenue matters just as much as total revenue. * The most important monetization strategies to increase repeat sales. * How top brands like Starbucks optimize customer value for faster ROI.
Links & Resources: * The Smart Marketer Show – smartmarketer.com/smart-marketer-show * Smart Marketer – smartmarketer.com * Instagram – @smartmarketer * Molly Pittman – mollypittman.com * Instagram – @mollypittmandigital * John Grimshaw – @grimslaw
Timestamps: 00:00:00 – Introduction: Why LTV is Outdated & What to Track Instead 00:00:45 – Meet John Grimshaw: Monetization & Acquisition Expert, CMO of Smart Marketer 00:02:07 – The flaw in traditional LTV tracking 00:03:47 – Numbers Don't Lie 00:24:01 – This Just In 00:30:20 – Action Of The Month 00:49:47 – Copy This Win
Your Engagement Matters! Thank you for tuning in! Your support keeps this podcast thriving. If you enjoyed this episode, please follow, review, and share with fellow entrepreneurs and marketers.
📢 Leave a 5-star review on Apple Podcasts: Click Here 📲 Share this episode on social media, tag us, and use #SmartMarketerPodcast 💌 Have feedback? Email us at support@smartmarketer.com
Serve the World Unselfishly and Profit! 🚀
Molly Pittman is back with another DTC Brands to Watch episode, and this time she’s diving into Plufl, the brand that turned a simple concept—dog beds—into a viral human comfort product. Discover how their innovative marketing, branding, and product expansion have made them a leader in the space.
“Plufl took a familiar product and reimagined it. This is a case study in creative branding and audience expansion.” – Molly Pittman
You Will Learn: • How Plufl transformed a commodity into a viral DTC product. • The power of niche marketing and expanding to multiple customer avatars. • Why their paid ad strategy on Meta & TikTok is so effective. • The genius behind Plufl’s high-converting landing pages. • How they use promotions, upsells, and email marketing to maximize revenue. • The strategy behind their price increase promotion and how you can use it too.
LINKS: * The Smart Marketer Show - The Smart Marketer Show * Smart Marketer – smartmarketer.com * Instagram – @smartmarketer * Molly Pittman – mollypittman.com * Instagram - @mollypittmandigital * Fields of Freedom Dog Rescue – fofdogrescue.com * Instagram - @fieldsoffreedomrescue * Plufl - weareplufl.com * Instagram - @weareplufl
TIME STAMPS: 00:00:00 – Introduction: Brands to Watch – Plufl 00:13:29 – Marketing Strategy: From Ads to Checkout 00:15:21 – Product Expansion & The Hug Pillow 00:16:43 – The Power of Landing Pages & Personalization 00:23:07 - Turning Tariffs into Sales: The Power of Price Increase Promotions 00:28:42 – Final Thoughts & Key Takeaways
YOUR ENGAGEMENT MATTERS! Thank you for tuning in! Your support keeps this podcast thriving. If you enjoyed this episode, please follow, review, and share with fellow entrepreneurs and marketers.
📢 Leave a 5-star review on Apple Podcasts: Click Here 📲 Share this episode on social media, tag us, and use #WeOutHere 💌 Have feedback? Email us at support@smartmarketer.com
Serve the World Unselfishly and Profit! 🚀
Episode Description
In this powerful episode, Molly Pittman shares her inspiring journey of integrating purpose-driven work into her entrepreneurial career. Recorded live at the Four Rooms Mastermind, Molly discusses how her experience building the Fields of Freedom dog rescue has transformed her business, fueled personal growth, and reinforced the importance of structured generosity. She also reveals actionable insights on how entrepreneurs can create lasting impact while scaling their companies.
“Your energy source must go beyond just business—it must come from something deeper, something that fuels you for the long game.” – Molly Pittman
You Will Learn:
- Why integrating service-based work into your business can drive long-term success
- How Molly scaled her nonprofit to save over 7,500 dogs in three years
- The five steps to building structured, ongoing generosity in your company
- How generosity strengthens brand loyalty and community engagement
- Why balancing heart and strategy creates sustainable business models
LINKS:
- The Smart Marketer Show - The Smart Marketer Show
- Smart Marketer – smartmarketer.com
- Instagram – @smartmarketer
- Molly Pittman – mollypittman.com
- Instagram - @mollypittmandigital
- Fields of Freedom Dog Rescue – fofdogrescue.com
- Instagram - @fieldsoffreedomrescue
TIME STAMPS: 00:00:59 – Molly’s Journey: From Digital Marketing to Nonprofit Leadership 00:02:18 – Why Purpose-Driven Work Creates Sustainable Energy in Business 00:05:12 – The Five Steps to Structured Generosity 00:07:31 – How Fields of Freedom Scaled to Save 7,500 Dogs 00:21:15 – Balancing Business, Impact, and Long-Term Vision 00:28:00 – Final Thoughts: How You Can Take Action Today
YOUR ENGAGEMENT MATTERS! Thank you for tuning in! Your support keeps this podcast thriving. If you enjoyed this episode, please take a moment to:
- Leave a 5-star review on Apple Podcasts – Click Here
- Share this episode on social media, tag us, and use #SmartMarketerPodcast
- Have feedback? Email us at support@smartmarketer.com
Serve the World Unselfishly and Profit!
Molly Pittman is back with an unfiltered look at what’s working in DTC marketing right now! In this episode, she breaks down the biggest trends shaping 2025—from revenue growth to the power of hybrid business models—and shares practical strategies you can implement today. Plus, hear how Smart Marketer is using AI, optimizing lead generation, and leveraging email warming campaigns to drive engagement.
“They key to winning in 2025? Focus on what your customer needs, optimize for revenue, and stay adaptable.” – Molly Pittman
You Will Learn:
- The must-know DTC trends and tactics shaping 2025.
- Why January and February set the tone for your business success.
- How to increase revenue and average order value in a competitive market.
- Why Smart Marketer is all in on hybrid business models.
- The power of email warming campaigns (and why you should run one ASAP!).
- How SweetFlex skyrocketed from 6 to 8 figures with one marketing shift.
- The latest game-changing update from Meta for lead generation.
LINKS:
- The Smart Marketer Show - The Smart Marketer Show
- Smart Marketer – smartmarketer.com
- Instagram – @smartmarketer
- Molly Pittman – mollypittman.com
- Instagram - @mollypittmandigital
- Fields of Freedom Dog Rescue – fofdogrescue.com
- Instagram - @fieldsoffreedomrescue
TIME STAMPS:
00:00:54 – What’s Working Now in DTC Marketing 00:02:11 – Molly’s Journey: From Bartender to Digital Marketing and Dog Rescuing 00:08:56 – Numbers Don’t Lie: January 2024 Vs January 2025 00:19:21 – This Just In: Meta Announces Advantage Plus 00:24:40 – Action of the Month: Q1 Is the New Q5 00:42:29 – Copy This: How SweetFlex Grew From 6 to 8 Figures 00:58:18 – Introducing Fields of Freedom Dog Rescue
YOUR ENGAGEMENT MATTERS!
Thank you for tuning in! Your support keeps this podcast thriving. If you enjoyed this episode, please follow, review, and share with fellow entrepreneurs and marketers.
📢 Leave a 5-star review on Apple Podcasts: Click Here 📲 Share this episode on social media, tag us, and use #WeOutHere 💌 Have feedback? Email us at support@smartmarketer.com
Serve the World Unselfishly and Profit! 🚀
Molly Pittman sits down with Connor Westby, an entrepreneur who successfully scaled NutriPaw a pet supplement company, into an eight-figure brand. They dive deep into the lessons learned, the challenges faced, and the strategies that helped Connor achieve massive growth. If you're looking for actionable insights on business scaling, marketing, and product expansion, this episode is packed with valuable takeaways!
"You get to a place where no one truly understands your business like you do, and that’s both a blessing and a curse." – Connor Westby
You Will Learn:
- How Connor transitioned from consulting to eCommerce
- The challenges of scaling a pet supplement brand
- Why NutriPaw pivoted its ad strategy for sustainable growth
- Lessons from a major business setback & how to recover
- How expanding into new markets unlocked revenue growth
- The importance of product innovation & differentiation
- Why keeping your business lean can help you scale faster
LINKS: Smart Marketer – smartmarketer.com Molly Pittman – mollypittman.com Mentor Table - Mentor Table Instagram – @smartmarketer Nutripaw – nutri-paw.com Instagram - @nutri_paw
TIME STAMPS:
00:00:26 – Meet Connor: His Background & How He Started NutriPaw 00:03:31 – The Early Challenges of Scaling a Pet Supplement Brand 00:04:42 – Key Decisions That Led to NutriPaw Growth 00:08:42 – Expanding into New Markets: Lessons & Wins 00:21:54 – Surviving a Major Business Setback & The Future of NutriPaw 00:29:15 – NutriPaw's Company Structure 00:37:42 – Final Thoughts & Takeaways from Connor’s Journey
YOUR ENGAGEMENT MATTERS! Thank you for tuning in! Your support helps keep this podcast thriving. If you enjoyed this episode, please take a moment to:
- Leave a 5-star review on Apple Podcasts – Click Here
- Share this episode on social media, tag us, and use #SmartMarketerPodcast
- Have feedback? Email us at support@smartmarketer.com
Serve the World Unselfishly and Profit!
Molly Pittman is back with an inside look at Smart Marketer’s journey and the strategies shaping 2025!
After a challenging yet transformative year, Molly shares what’s been happening behind the scenes, why Smart Marketer took a break from podcasting, and the key business shifts they’ve made to build momentum in 2025. From simplifying operations to leveraging AI and focusing on community, this episode is packed with actionable insights to help you navigate the evolving digital marketing landscape.
“2024 was tough, but it forced us to refine our business in the best way possible.” – Molly Pittman
You Will Learn: * Why Smart Marketer paused the podcast & what’s changed since. * How analyzing year-over-year performance helps predict business trends. * Why simplifying your business model can be the key to scaling. * The impact of retiring “Train My Traffic Person” & launching Mentor Table. * How AI & automation are shaping Smart Marketer’s 2025 strategy. * Why building products backwards creates stronger customer connections. * How to focus on community & coaching for long-term success.
LINKS: * Smart Marketer – smartmarketer.com * Molly Pittman – mollypittman.com * Instagram – @smartmarketer * Mentor Table – Mentor Table
TIME STAMPS: 00:00 – Introduction: The Return of Smart Marketer Podcast: Why We Took a Break & What's Changed 00:01:25 – 2024’s Challenges & What We Learned 00:09:06 – Big Business Decisions: Retiring TMTP & Launching Mentor Table 00:13:10 – How Listening to Customers Built Our Best Offer Yet 00:19:39 – Why Community & Coaching Are Smart Marketer’s Future 00:25:48 – Looking Ahead: AI, Content Strategy & Scaling in 2025
YOUR ENGAGEMENT MATTERS! Thank you for tuning in! Your support keeps this podcast thriving. If you enjoyed this episode, please follow, review, and share with fellow entrepreneurs and marketers.
📢 Leave a 5-star review on Apple Podcasts: Click Here 📲 Share this episode on social media, tag us, and use #WeOutHere 💌 Have feedback? Email us at support@smartmarketer.com
Serve the World Unselfishly and Profit! 🚀
Molly Pittman is kicking off the Brands to Watch series with Flewd Stress Care, a company transforming the bath salts industry with innovative, stress-reducing solutions. Learn how their unique product positioning, strong branding, and smart marketing tactics have made them a standout in the DTC space.
“They’ve taken a familiar product and made it better. This is a masterclass in branding and marketing.” – Molly Pittman
You Will Learn:
• How Flewd Stress Care transformed a commodity product into a must-have wellness essential.
• The power of problem-solving product positioning and messaging.
• Why their Us vs. Them marketing strategy is so effective.
• How they use UGC and testimonials to drive conversions.
• The secret behind their subscription model success.
• What makes their promotions and bundles so compelling.
LINKS:
• Flewd Stress Care – flewdstresscare.com
• Molly Pittman – mollypittman.com
• Smart Marketer – smartmarketer.com
TIME STAMPS:
00:00 – Introduction: Brands to Watch: Flewd Stress Care
00:00:44 – How Molly Discovered Flewd Stress Care
00:01:39 – Why Flewd ’s Product Innovation Stands Out
00:05:00 – The Power of Problem-Solving Products
00:08:09 – Marketing Strategy: From Ads to Checkout
00:12:06 – Subscription Model & Customer Retention
00:18:27 – Winning with Strategic Promotions
00:22:06 – Why Their Facebook Ads Are So Effective
00:24:59 – Final Thoughts & Key Takeaways
YOUR ENGAGEMENT MATTERS!
Thank you for tuning in! Your support keeps this podcast thriving. If you enjoyed this episode, please follow, review, and share with fellow entrepreneurs and marketers.
📢 Leave a 5-star review on Apple Podcasts: Click Here
📲 Share this episode on social media, tag us, and use #WeOutHere
💌 Have feedback? Email us at support@smartmarketer.com
Serve the World Unselfishly and Profit! 🚀
Ezra Firestone shares insights on maintaining balance and longevity in business. He explores the importance of sustainable business strategies, personal well-being, and the mindset needed to navigate entrepreneurship successfully. Through real-life experiences and reflections, Ezra highlights how consistency, self-care, and strategic decision-making contribute to long-term success. Whether you’re an established entrepreneur or just starting out, this episode provides valuable perspectives on achieving both business and personal fulfillment.
“The future is shaped by those who act today. Identify your opportunities and lean into them.” – Ezra Firestone
You Will Learn:
• The role of consistency in long-term success.
• How to avoid burnout and stay energized for the journey.
• Insights on setting boundaries and achieving work-life balance.
• Why routines and intentionality are critical for personal and business growth.
• Strategies for maintaining mental, emotional, and physical well-being.
• How to foster community and connection in an increasingly isolated world.
LINKS:
• Smart Marketer – smartmarketer.com
• Mentor Table – landing.smartmarketer.com/pages/mentor-table
TIME STAMPS:
00:00 Intro
00:01:03 Ezra's Tips
00:03:43 The Importance Of Work-Life Balance
00:09:03 Creating Space for Strategic Thinking
00:13:23 Why Mental Consumption Impacts Your Outcomes
00:14:47 The Power of Community and Connection
00:16:11 The Power of Concsciousness Shifts
00:17:25 Balancing Work, Life, and Personal Joy
YOUR ENGAGEMENT MATTERS!
Thank you to our listeners for your 5-star reviews and supportive messages! This podcast continues to grow thanks to YOU.
If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
We'd also love it if you reposted this episode to your social media, shared your favorite episodes with friends, and tagged us in your next post, #WeOutHere.
Have feedback or questions? Email us at support@smartmarketer.com. And remember, Serve the World Unselfishly and Profit.
Molly Pittman is back with six actionable strategies to take your business to new heights in 2025. Whether you’re navigating the ever-changing digital landscape or looking for fresh insights to scale your business, Molly’s got you covered.
“Pick 2 or 3 strategies that resonate with you and go all in. These could be game changers for your business in 2025.” – Molly Pittman
You Will Learn:
• How changes at Meta are reviving organic growth opportunities.
• The secret behind self-liquidating offers to scale customer acquisition.
• Strategies for increasing customer lifetime value.
• Why TikTok Shop is the next big thing in e-commerce.
• How to leverage AI agents to streamline your marketing.
• The importance of building community and connection.
LINKS:
• Molly Pittman – mollypittman.com
• Smart Marketer – smartmarketer.com
• Smart Paid Traffic Course – smartmarketer.com/paid-traffic
• Smart Social Marketing Course – smartmarketer.com/social-marketing
• Mentor Table – landing.smartmarketer.com/pages/mentor-table
TIME STAMPS:
00:00 Intro/We are Back!
00:02:35 Introduction to the 6 Key Opportunities for 2025
00:03:22 #1 Organic Growth is Back!
00:10:03 #2 Have A Self Liquidating Offer
00:15:29 #3 Increase Life Time Value
00:17:51 #4 Live Shopping
00:23:00 #5 Leverage AI To Make Your Tasks Easier
00:25:05 #6 Building Connection and Community
YOUR ENGAGEMENT MATTERS!
Thank you to our listeners for your 5-star reviews and supportive messages! This podcast continues to grow thanks to YOU.
If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
We'd also love it if you reposted this episode to your social media, shared your favorite episodes with friends, and tagged us in your next post, #WeOutHere.
Have feedback or questions? Email us at support@smartmarketer.com. And remember, Serve the World Unselfishly and Profit.
Molly Pittman is back from her wedding/sabbatical/vacation, and she's on the show today to share her fresh take on life and business. Listen for five key takeaways that might just provide you with a shortcut to realizing your own dreams.
"I had never had this reflection time to look back at my life and say, what do I like about this? What do I want to change? What is the reality of how I am living?" Molly Pittman
You Will Learn
- How to get off the Hamster Wheel (without a trip to Italy)
- Tips for Being More Present
- A Prescription for People-Pleasers
- Your first step to taking four weeks off!
And More!
LINKS Molly Pittman, https://mollypittman.com/
Smart Marketer, https://smartmarketer.com/
Kentucky Saving Them Together, https://www.facebook.com/KSTT.Rescue/
Smart Marketer Live, https://smartmarketer.com/live/
TIME STAMPS 00:00 "Maybe there is one thing you could do that cuts out 50 percent of your workload, but you can't see that because you're moving so quickly and don't have that clarity of mind." Molly Pittman
00:28 She's BACK (Where did she go?)
03:55 "Molly, That's Not A Sabbatical"
06:16 Work To Live, Not Live To Work
08:51 Slow Is Fast
10:33 Presence Is Key
12:47 Boundaries Are Mandatory
15:09 Being ProActive versus ReActive
17:45 Recap - Five Takeaways
19:51 Give yourself permission to take time off.
YOUR ENGAGEMENT MATTERS! Thank you to our listeners for the 5-star Reviews and meaningful messages! This Podcast has exceeded our expectations, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We'd also love it if you reposted this episode to your social media, shared your favorite episodes with friends, and tagged us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don't forget to Serve the World Unselfishly and Profit.
"Pepsi technically won the taste challenge, but Coca-Cola built the brand."
Adam Von Rothfelder is back on the show today, and we're sharing another slice of our new course, Smart Product Creation. In this episode, you will hear Adam (CEO of Strong Coffee) describe how he overhauled the Brand Identity of the E-Comm brand "Gigalabs" (A nootropic supplements brand offering "Degen Enhancements"). You will also hear about Pepsi and Coke, Liquid Death and ELF cosmetics, and Boom by Cindy Joseph as he talks with Colleen Taylor (Director of Operations at Smart Marketer), Parker Hilton (Co-Founder of Gigalabs), and our very own John Grimshaw (CMO of Smart Marketer and the host of this episode).
You Will Learn: * Does your color scheme really matter (or is it just subjective)? * Keys to creating a consistent experience for your consumer * How to choose your brand elements based on your target audience * What happens if you don't invest in your branding?
And more!
LINKS Mentioned In This Episode:
Smart Product Creation NEW Course, https://smartmarketer.com/smart-product-creation/
Parkers Company, https://gigalabs.com/
Adam Von Rothfelder, https://www.linkedin.com/in/vonrothfelder/
For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts
John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/
Smart Marketer Courses, https://smartmarketer.com/courses/
TIME STAMPS 00:00 John sets the stage.
00:55 Let's Dive In
04:38 Capturing The Spirit Of A Brand (e.g. Gigalabs)
06:18 Having a consistent 'look' versus having a consistent color
08:42 "Pepsi just buys celebrity-ism. Coca-Cola owns it".
12:04 Parker Hilton talks about honing in on their target audience through Branding
13:00 Colleen Taylor talks about their Boom Re-Brand
14:32 "Being wishy-washy with your branding leads to increased costs because you're attracting a bunch of people who say, yeah, maybe, but no."John Grimshaw
16:13 How Liquid Death "created a new Social Lubricant".
17:52 Branding effects Acquisition costs.
If you're interested in learning more about how you can create new products in your business without having to do all of the legwork yourself, check out Smart Product Creation here: https://smartmarketer.com/smart-product-creation/
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!
If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
And Follow and Subscribe wherever you listen to podcasts!
Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.
Although many of our episodes are urgent "do this now" type content to keep you on the front edge of this Marketing life, we also have episodes packed with timeless and true, evergreen content. To celebrate 200 episodes, we picked five such clips that you may have missed that we believe you will love to hear (and need to hear).
You Will Hear,
- Ezra Firestone on How To Stop Overworking
- Molly Pittman and Kurt Elster on What Marketers Get Wrong With Storytelling
- John Grimshaw sharing one of his 8 Immutable Laws for Email Marketing
- Pepijn Hufen on where he would begin if he were starting over
- Gabby Bernstein and Molly Pittman on Overcoming Imposter Syndrome
FULL EPISODE LINKS Clip 1: Episode 148 https://smartmarketer.com/how-to-stop-over-working-and-why-with-ezra-firestone/
Clip 2: Episode 132, https://smartmarketer.com/is-it-the-market-or-is-it-your-marketing-with-kurt-elster-and-molly-pittman/
Clip 3: Episode 143, https://smartmarketer.com/the-8-immutable-laws-of-email-marketing-with-john-grimshaw-2/
Clip 4: Episode 166,
https://smartmarketer.com/a-solid-strategy-for-your-first-1000-in-facebook-ads/
Clip 5: Episode 120,
https://smartmarketer.com/whats-holding-you-back-as-a-digital-entrepreneur-special-episode-with-gabby-bernstein/
TIME STAMPS "If you're an entrepreneur, your career is a relationship. Your business is your relationship. It's a very intimate relationship. That relationship is revealing to you the unresolved parts of your shadow side that need to be". Gabby Bernstein
01:16 Thank you for your support. Here's what's coming up.
04:12 Ezra Firestone: How To Stop Overworking
07:26 Molly Pittman and Kurt Elster on Storytelling: Have you Learned the Basics yet?
13:10 John Grimshaw on How to Make Your Emails Stand Out in the Inbox.
20:24 Pepijn Hufen on A Strategy For Your First $1k As An Entrepreneur
27:21 Gabby Bernstein and Molly Pittman on How Personal Growth Allows You To Succeed
33:04 A Gentle Nudge From John Grimshaw
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!
If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
And Follow and Subscribe wherever you listen to podcasts!
Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.
You wouldn't believe how many Marketers and Entrepreneurs don't understand the subject of Offers. Fortunately, John Grimshaw is passionate about this, and he's on the show today to share three proven offer formulas that you can consider using for your next product launch.
John and his team at Smart Marketer have seen these Offers work for themselves, their clients, and for businesses of all shapes and sizes. As he unpacks each formula with examples, you will start to recognize these strategies in use all around you, and you will be able to implement them for your next product launch.
You Will Learn: * The Greatest Enemy To Selling Your Product * When to use the Buzz-Builder Launch * When the Pre-Order (Or Beta) Launch works best * The Key to Achieving Growth and Scale
And more!
LINKS Mentioned In This Episode:
Smart Product Creation, https://smartmarketer.com/smart-product-creation/
For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts
John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/
TIME STAMPS 01:20 Why This Topic Gets Overlooked and Skimmed Over
02:32 The Basics of John's 5-Step Offer Formula
07:28 Proven Offer #1:The Buzz Builder Launch
12:37 Proven Offer #2: The Pre-Order (Or Beta) Launch
"Pre-orders (in general) work well when they leverage highly engaged existing audiences who have a lifestyle or hobbyist connection to whatever you're selling." John Grimshaw
19:53 Proven Offer #3: The Seasonal Event Launch
22:18 "This Is Where the Marketing Comes In"
24:34 In Summary
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!
If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
And Follow and Subscribe wherever you listen to podcasts!
Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.
Does your business need to be profitable every month? Pepijn Hufen (CEO of the Smart Marketer Agency) is back with a topic that's crucial for any business owner: Cost Per Acquisition (CPA).
As an entrepreneur or marketer, you're sure to be familiar with the term, but today, Pep shares the approach he and his team use with their clients at the Smart Marketer Agency. Plus, he introduces an alternative metric that he prefers using for business growth and scaling.
You will learn, * Why you can't look at CPA in isolation (context is crucial) * How to set the right goals for your unique business * How powerful a Blended ROAS Goal is for profitability * How Customer Value over the first year informs your decisions about CPA
LINKS
Pepijn Hufen, on Twitter, https://twitter.com/ and Instagram, https://www.instagram.com/pep_hufen/
The Smart Marketer Agency, https://smartmarketeragency.com/
For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!
If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
And/Or Follow and Subscribe wherever you listen to podcasts!
Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.
TIME STAMPS "Understanding how much you can spend to acquire a customer (and how to approach this) is different for every business, but it's incredibly important. You need new customers; they're the lifeblood of your business, but every month, your business needs to be profitable". Pepijn Hufen
01:24 Let's Dive In
05:28 Set your Blended ROAS goal.
07:21 If You're More Advanced In Your Business Journey
08:01 Balancing new customer acquisition with existing customer monetization
10:37 Increase your average order value
14:09 In Summary
"In my opinion, new customer ROAS should always be in the conversation because it's just a more useful metric than just CPA." Pepijn Hufen
If you want to break into selling physical products or you just need to figure out how to increase profitability, this episode is worth a listen.
Today, we are sharing a slice of a brand new course we're launching, Smart Product Creation, and we think you will be inspired and encouraged.
"If you've launched less than four new products in the last 12 months, you may want to consider this because one of the best ways to increase profitability, grow your business, and support your core audience is to launch additional products that solve more problems in the category. We've found this is the most important part of the puzzle (once you get traffic dialed in)". John Grimshaw
Who are you listening to? Meet Adam Von Rothfelder (CEO of Strong Coffee), Colleen Taylor (Director of Operations at Smart Marketer), Parker Hilton (Co-Founder of Gigalabs), and our very own John Grimshaw (CMO of Smart Marketer and host of this episode).
You Will Learn: * What to do when your core product stops driving profitability * How quickly can you actually bring a product to life? * Why are new products essential to business growth? * Why you can't just launch a random product
And more!
LINKS Mentioned In This Episode:
Smart Product Creation NEW Course, https://smartmarketer.com/smart-product-creation/
Parkers Company, https://gigalabs.com/
Adam Von Rothfelder, https://www.linkedin.com/in/vonrothfelder/
For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts
John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/
Smart Marketer Courses, https://smartmarketer.com/courses/
TIME STAMPS 03:27 Let's Dive In (How Adam Helped Parker Bring This New Product To Life)
05:43 Why Design Matters
08:49 Crunch Time
12:04 "Know the People. Know The Audience. Know the problem you want to solve for them". John Grimshaw
12:25 How To Grab People's Attention (Bring The Energy)
18:09 A Repeatable Process (That anyone can do)
If you're interested in learning more about how you can create new products in your business without having to do all of the legwork yourself, check out Smart Product Creation here: https://smartmarketer.com/smart-product-creation/
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!
If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
And Follow and Subscribe wherever you listen to podcasts!
Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.
John Grimshaw (CMO of Smart Marketer) does something a little different on the show today. He's been following a brand you may have heard of and watching them eat up an increasing market share. He doesn't have the back-end information, but he does have some valuable insights about what they're doing with their Ads. Listen to this “AdSumer Report” Episode for three distinct strategies that you can use in your business.
You Will Learn: * Two clues that certain Ads are performing really well for a brand * A recipe for a really great hook * The Real Reason Coterie Ads are so effective
And more!
LINKS Mentioned In This Episode:
Smart Marketer Live (Get your Early Bird Tickets here, https://smartmarketer.com/live/?gad_source=1)
Coterie Diapers, https://www.coterie.com/
For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts
John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/
Smart Marketer Courses, https://smartmarketer.com/courses/
TIME STAMPS 00:00 "They have a different strategy that I think is super unique and powerful that I would recommend everyone think about how to implement for themselves." John Grimshaw
03:29 Early Bird Tickets For Smart Marketer Live
06:19 What's so good about what Coterie is doing with their Ads?
08:08 Let's look at these three types of Ads
11:01 A Really Powerful Hook
17:37 The Third Thing They Do Very Well
19:59 How Do You Use This In Your Business?
21:52 It's not just awesome Ads: It's the Business Model
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!
If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
And Follow and Subscribe wherever you listen to podcasts!
Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.
Whether you're excited about AI, nervous about it, or all-out against it, the truth is it's here to stay (and will continue to shape the business landscape). It's a fast-moving train, and we want to help you get on board.
In this episode, Pepijn Hufen (CEO of the Smart Marketer Agency) breaks down six areas in which you can incorporate AI into your business right now, as well as two specific use cases for Chat GPT that could streamline your tasks and revolutionize the way you work. He also provides specific Prompts and steps that will free you up to do higher-value tasks and "human work."
You Will Learn: * 6 Areas In Which AI Can Already Help You In Your Business * Why you need to start using Chat GPT and AI in both your personal and work life * The Four Essential elements of a great Chat GPT prompt
Plus, scroll down for the notes that accompany this episode.
LINKS
Pep's Prompts (As mentioned in this episode)
Pepijn Hufen, on Twitter and Instagram
The Smart Marketer Agency
Click For more Episodes and Resources
TIME STAMPS “Whatever our feelings are about AI, it won't stop the adoption and the development of it”. Pepijn Hufen
02:04 Actual Use-Cases for AI For Business Owners And Marketers
03:03 In case You're New To Chat GPT
05:20 Six Things AI Can Already Do For Your Business
07:40 Let's Talk About Chat GPT and Ad Copy
14:11 How Can Chat GPT Help with Market Research and Avatar Development?
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!
If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
And/Or Follow and Subscribe wherever you listen to podcasts!
Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.
Delegation and Systemization may be one of the least sexy topics in business and marketing, but by the end of THIS conversation, you'll be inspired and motivated to get better at this critical discipline so that your business can truly scale. This episode is for you if you want to be less reactive in your business and more proactive in your business. Plus, listen as Molly Pittman and Trainual CMO, Jonathan Ronzio discuss Creativity and Ideation.
You'll learn * What is more important than your work resume (in crafting your career path) * What can not (or should not) be delegated? * How do you discern what to delegate and what to keep doing * How to make memorable Ads that distinguish you from the competition
And more!
"Even if you don't feel like you are at a place where you need to start the systemization process, now is the time, guys. Don't wait until you are at the point of frustration". Molly Pittman
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…
Serve the World Unselfishly and Profit
LINKS Molly Pittman, https://mollypittman.com/
Smart Marketer, https://smartmarketer.com/
Check out Trainual, https://trainual.com/
Jonathan Ronzio is on all the socials as @JonathanRonzio
TIME STAMPS 02:20 Jonathan Shares His Back Story
06:03 How Did Jonathan Learn How To Delegate?
08:39 "I care more about your life resume than your work resume." Jonathan Ronzio
14:46 When is it time to document and delegate?
22:50 "Documentation is the legacy and the history of how your business works." Jonathan Ronzio
29:34 Show Up and Be Different
31:14 Develop A Love For Great Advertising (And Look Beyond Your Industry)
YOUR ENGAGEMENT MATTERS! Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…
Serve the World Unselfishly and Profit.
Do you want to attract die-hard fans and turn them into loyal customers?
The fact is, 'the game has changed,' and faceless brands are dying off. So, for today's episode, we're sharing a Webinar that E-Commerce Guru Ezra Firestone just recorded. It's full of his insights and strategies for truly taking your business to the next level. You will learn his Engage and Filter Method and his ICOSA system, which stands for Ideation, Creation, Optimization, Syndication, and Amplification.
You Will Learn, * How To You Build A Brand With High Repeat Rate * What Types of Content Resonate the Most * The Power Of A Tag line * What You Need to Know About Technology
And more!
"Rather than interrupting users' attention in order to market to them, the business opportunity is in capturing people's attention and channeling this attention to an appropriate offer when relevant." Ezra Firestone
Links Ezra Is Teaching Train My Social Media Manager; find out more here: https://smartmarketer.com/train-my-social-media-manager/
Ezra Firestone, https://smartmarketer.com/about/
Follow and Tag @EzraFirestone on Socials
Time Stamps 01:10 Ezra Begins With His Family History
05:12 "We are the first generation of people who can communicate instantaneously with everyone worldwide and also do commerce with them, and we're still at the very beginning of this. You haven't missed the boat. We are at the very beginning of this. And it's incredible. Online commerce continues to grow and take over more and more of the marketplace". Ezra Firestone
05:46 What Is A Real Brand?
11:42 The Faceless Brand Is Dying
17:16 "The How": The Engage And Filter Method
20:45 Video Tips and Winning Formulas
23:58 "Marketing is 100 percent about communicating to a prospect what the ownership benefit of your product is. What will they get, feel, have, become, obtain, and use? When they buy your product or when they use your product." Ezra Firestone
36:57 Molly Speaks To Those Looking For Direct Response Results
31.43 Other Content Strategies For Building A Brand
33:03 The ICOSA System
37:40 A Note About Technology
39:38 Brand Identity Affirmation
47:06 Amplification: This Is How You Create Engagement
49:36 It's About Resource Generation
51:08 We Can Help You Do This: Train My Social Media Manager
55:00 There Are Two Types Of Businesses
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…Serve the World Unselfishly and Profit.
The most surprising part about today’s update from Molly, is that she doesn’t seem to be sweating it, at all.
In this #NotBusiness episode, Molly Pittman shares, for the first time (in a while), what’s going on in multiple facets of her life. You’ll be interested to hear what she loves about her new Brick-and-Mortar Business, the latest developments with the Dog Rescue, a first-time in-person opportunity for all of our listeners, and, of course, what’s happening with the wedding! Plus, she shares a “Transformative” new practice that has tripled her personal input into the business.
As you’ve come to expect, Molly shares encouraging insights and honest reflections that will give you the boost you need and help you take steps toward realizing your own dreams.
LINKS Molly Pittman, https://mollypittman.com/
Smart Marketer, https://smartmarketer.com/
Kentucky Saving Them Together, https://www.facebook.com/KSTT.Rescue/
Morley’s https://morleysky.com/
Smart Marketer Live, https://smartmarketer.com/live/
TIME STAMPS 02:16 Let’s Dive In
04:02 The Wedding
08:53 The Restaurant
12:41 The Transformation
“And in my career, I feel like my personal contribution has 3X’d over the last few months (without me working more hours).” Molly Pittman.
15:49 The Dog Rescue
18:50 The Down Days
19:17 The Next Big Thing
YOUR ENGAGEMENT MATTERS! Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit.
Learn How To Power-Up Your Click-Through Rates And Boost Profits!
If Email represents less than 30% percent of revenue in your business, Email is probably an under-leveraged channel. If you send newsletter emails in your business (or content emails) or have an Abandoned Cart sequence (and by the way, you should), then guess what? You're going to learn something that you can use in your business today.
John Grimshaw (CMO of Smart Marketer) shares some case studies and split tests that had awesome results for their clients at the Smart Marketer Agency.
You Will Learn: * The most important, most profitable campaign that you need to have running * A Small tweak in your Newsletter layout that might give you a 25% lift in click rate. * The Button that could give you a 200% Lift in Click-Throughs and Purchases
"So this is a test where we said, Whoa, this worked really, really well. We better roll this out everywhere right away because that's a pretty insane result." John Grimshaw.
LINKS For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts
John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/
Smart Marketer Courses, https://smartmarketer.com/courses/
The Smart Marketer Agency, https://smartmarketeragency.com/
TIME STAMPS 03:03 Abandoned Cart Campaigns
05:02 Case Study 1 - The Newsletter Email
11:08 Key Takeaways From Case Study 1
13:22 The Second Split Test
17:03 Discount Code Links
18:56 "It's important to speak to buyers in their different states of mind." John Grimshaw
19:42 In Summary
20:12 If Email represents less than 30% percent of revenue in your business, Email is probably an underleveraged channel. We can help!
Visit https://smartmarketeragency.com/
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!
If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
And Follow and Subscribe wherever you listen to podcasts!
Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.
Are you Boot-strapping your business? You’re not alone. Even the huge E-Comm brands that we often talk about on this show - they had to start from somewhere, and most started from scratch.
If you’re tight on cash and in the early phases of your business, every penny counts, and you need every dollar to work for you! In this episode, Pepijn Hufen (CEO of the Smart Marketer Agency) looks back at his humble beginnings and shares what he would do if he were starting from square one again.
He breaks down exactly what he would do to launch Meta Ads with just $1000 in budget so that you can have a simple and smart plan to follow. Whether you’re starting out, starting again, or if everything you’ve tried isn’t working, this episode will give you clarity and confidence on how to proceed.
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit.
LINKS Pepijn Hufen, on Twitter, https://twitter.com/ and Instagram, https://www.instagram.com/pep_hufen/
Ep. 158, The Four Stages Of Scaling Facebook Ads https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407?i=1000623662285
The Smart Marketer Agency, https://smartmarketeragency.com/
TIME STAMPS 01:00 Let's Dive In: Everybody Starts Somewhere
02:32 "And that is the benefit of direct response advertising. You start from zero; you start with a small budget, but you can get momentum. You can get a feeling if your Product, your offer, your messaging has something to it if you can actually acquire customers with it." Pepijn Hufen
05:33 First, Let's talk about your Product.
09:24 The best advice regarding sales pages, product pages, pre-sale articles
11:25 How to set up your Ad account
14:23 Where to start with your Creatives
15:34 A few notes about Ad Copy
17:15 What to do when you launch your 32 Ads
18:23 Look at these metrics
22:25 In Summary
The excitement is palpable. The latest "What's Working Now" episode is here, and all the Meta Media Buyers are scrambling… Pepijn Hufen is back on the show with the must-know strategies and campaigns that are working best across their agency clients.
Whether you're serving E-Commerce clients or running Ads for your Info Business, this episode has a tactic or tip that you need to hear. You will hear how Pep and his team are shifting their campaigns to best serve their clients.
You Will Learn: * The Campaign Type that is DOMINATING right now * Where to start your daily budget * How do you run Creative Isolation to get more scale out of your account? * Which creative types are working really well right now,
And more
"Creative isolation is something that we use in almost every single ad account -and highly recommend it." Pepijn Hufen
LINKS More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts
Pepijn Hufen, on Twitter, https://twitter.com/ and Instagram, https://www.instagram.com/pep_hufen/
Smart Marketer Courses, https://smartmarketer.com/courses/
The Smart Marketer Agency, https://smartmarketeragency.com/
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!
If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
And/Or Follow and Subscribe wherever you listen to podcasts!
Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.
TIME STAMPS 00:30 Let's Dive In: Campaign Types That Are Working Great Right Now
03:27 What's shifting with Creatives?
06:35 What's the best way to test Creatives?
07:26 Creative Types that are working well right now
09:38 A Note about Targeting
11:20 "Our job as marketers and entrepreneurs is not as much to say; what is the 100 percent accurate attribution model? No, it's our job to understand each attribution model's possibilities and limitations." Pepijn Hufen
12:30 What's working for Lead Generation?
13:30 In Summary
Does your brand have a soul?
Molly Pittman talks with special guest Marshall Morris in this inspiring episode for Marketers and Entrepreneurs. Morris believes that Businesses have the power to solve most of the world's problems, and by the end of this episode, you will, too.
Morris is the Inc 500 Founder of Home Life Media, a portfolio of E-commerce and media brands that focus on people and their pets. They've donated over 1 million to veterans with PTSD and fed over 30 million shelter pets. Listen for how he launches all of his brands with "Passion Groups," how you can move toward more meaning and purpose as a marketer, and why you can be excited about AI's role in the world.
You Will Learn:
- That whatever you're selling can be a tool for something greater
- The power of building your own communities and "passion groups."
- Tactical ways to wrap your purpose into the Identity of your company (and remain profitable)
- Why many brands fail in their attempts to have an impact
- How do you identify what purposes you should align with?
"If you are not willing to actually care about a group of people and how they feel and what they want, I honestly don't even believe that you deserve to be selling the product any longer." Molly Pittman LINKS Marshall Morris, https://www.linkedin.com/in/marshallsmorris/
More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts
Molly Pittman, https://mollypittman.com/
Smart Marketer Courses, https://smartmarketer.com/courses/
The Smart Marketer Agency, https://smartmarketeragency.com/
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations and we have you to thank for that!
If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
And/Or Follow and Subscribe wherever you listen to podcasts!
Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.
TIME STAMPS 00:00 "We have a portfolio of companies, not because we go out and acquire them. But just because we find a product and service and we find a purpose. And those things sometimes just have a life of their own, and we just allow it to expand and run its race." Marshall Morris
02:33 "Marketing Can Be A Dirty Word"
09:07 Build Your Audience First
11:39 A Brand Has To Have a Soul
13:40 Three Phenomenal "Passion Groups"
20:12 Where most brands fail
22:56 Two Components To Giving Back (The Impact and The Story You Can Tell)
26:00 Products That Invoke Head and Heart Decisions
27:28 Should you structure your business as a non-profit?
33:55 "I'm most excited about AI because it creates a world where Creativity wins. It will win. If everyone can code and everyone can design - the creation of the IDEA will become the most valuable asset." Marshall Morris
34:33 How to identify what purposes you should align with.
The podcasting opportunity has indeed changed, but in this episode, you will hear why we believe Podcasting is still one of the best organic mediums for marketers and entrepreneurs (no matter what type of business you have).
Smart Marketer CEO (and veteran Podcaster) Molly Pittman talks with Darren Clarke (Executive Producer for HubSpot Original Podcasts) and Jessie Clarke (the producer of this show) about how far Podcasting has come and where it is going.
You'll hear about the impact of Podcasting on Molly's career (and how the medium continues to feed and grow their businesses), as well as the impact of AI, YouTube, and the value of Niche Podcasts.
You Will Learn:
- The biggest reason to do a Podcast in 2024
- How to fuel and improve your content distribution system
- How much should a Podcast be scripted?
- An episode planning tip that will remove 80% of the potential problems
"Talking into the mic is probably 20 percent of what actually goes into making a really amazing show". Molly Pittman
LINKS The Business Podcast Blueprint, https://smartmarketer.com/podcast-blueprint/
Connect With Darren and Jessie Clarke, https://www.clarkelane.com/
Molly Pittman, https://mollypittman.com/
More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts
Smart Marketer Courses, https://smartmarketer.com/courses/
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we thank you for that!
If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
Also, please Follow and Subscribe wherever you listen to podcasts!
Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.
TIME STAMPS 00:00 "Once you have that subscriber and that person becomes a loyal listener - they will just keep coming back and coming back and coming back, and it's amazing - the idea that you can spend hours and hours with that person. And that's what happens if you have the right kind of podcast for the right kind of audience". Darren Clarke
04:01 Darren shares some back story (Perpetual Traffic)
06:58 Molly Introduces the Business Podcast Blueprint
11:38 Podcasting Is Perfect Source Material
16:08 Objectives, Goals, Strategies & Measures (Our new Business Planning Process)
18:04 "If you're considering starting a podcast, it's way more than just the benefits of the podcast. It can also feed your business's entire content or editorial system." Molly Pittman
20:14 Video First Podcasts
25:52 Don't underestimate the role of Chemistry
29:30 The Value of Niche Podcasts
30:17 "Thousands of people listen to our show every month. We don't have events that have thousands of people. I mean, that is substantial. So if you want to do this, do this now because the podcasting space is only getting more saturated every year". Molly Pittman
Do you believe your goals will happen?
If you've listened to the last three episodes, this one may surprise you! Molly Pittman takes a step back and delivers an all-important #NotBusiness episode to round out the series.
The last growth Lever in our mini-series is likely the most important: Your Mindset. You'll hear five Questions you need to answer that will make you happier and increase your Success as a Marketer or Entrepreneur.
You Will Learn,
- How to set goals that create Success as opposed to goals that create hustle and strife
- Practical ways to keep the big picture in focus
- Why you need to stay in tune with the people you work with (and the people you serve).
- One of the most significant blows to a business (that happens time and time again)
And More!
"Whether you're a business owner or work in marketing, it doesn't matter. We all want to feel fulfilled. We all want to feel happy. We all want to ensure that our time on earth is spent in the best way possible. And I think, especially in America, there can be a misguided idea of what Success is." Molly Pittman
Episode 183: LEVER 1, Your Offer System
Episode 184: LEVER 2, Your Traffic System
Episode 185: LEVER 3, Your Monetization Plan
Episode 186: LEVER 4, Your Mindset.
LINKS Train My Traffic Person, https://smartmarketer.com/train-my-traffic-person/.
More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts
Molly Pittman, https://mollypittman.com/
Smart Marketer Courses, https://smartmarketer.com/courses/
The Smart Marketer Agency, https://smartmarketeragency.com/
TIME STAMPS 05:35 Question #1: Do you believe your goals will actually happen?
08:22 Question #2: Are You Keeping The Big Picture In Focus At All Times?
10:30 Question #3: Are You Protecting Your Energy?
13:40 Question #4: Are You Staying Connected To Your People?
18:00 Question #5: What Do You Need to Do to Stay in Balance?
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!
If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
Follow us wherever you listen to podcasts!
Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.
Do you need help building a promotional calendar? What's Your Monetization Plan?
If you've listened to Episodes 183 and 184, you've been learning about the Acquisition plays you can employ to grow your business online in 2024. Today, in part 3 of this Webinar series, Molly Pittman shifts gears to talk about Monetization! You'll hear how to run promotions that make sure that you're generating more revenue from the people you have paid to bring into your ecosystem. In the same style as Parts 1 and 2, Molly gives examples of E-Comm and Non-Ecomm businesses at different stages of the growth journey.
You Will Learn,
- How to develop a promotional calendar that will unlock business growth in 2024
- Three Types Of Broadcast Campaigns (and why you must switch them up).
- A key to keeping your Email List Healthy
And More!
"What's really important for promotions is that there is an obvious opening, and then there is a clear closing when it ends. Even if this is an excitement promotion, scarcity (something that is going away) is what is going to drive action. And usually, about 50% of your sales or activity happens in those last couple of days as people respond to that scarcity'. Molly Pittman
Make sure you hit "Follow" to get the final session.
Episode 183: LEVER 1, Your Offer System
Episode 184: LEVER 2, Your Traffic System
Episode 185: LEVER 3, Your Monetization Plan
Episode 186: LEVER 4, Your Mindset.
LINKS Train My Traffic Person, https://smartmarketer.com/train-my-traffic-person/.
More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts
Molly Pittman, https://mollypittman.com/
Smart Marketer Courses, https://smartmarketer.com/courses/
The Smart Marketer Agency, https://smartmarketeragency.com/
TIME STAMPS 00:00 Molly sets the stage
02:37 Let's Dive Into The Playbook: Growth Lever 3
03:41 Three Types Of Broadcast Campaigns
09:40 A Sample Promo Planning Checklist
10:41 Planning Your Promotional Calendar
13:06 If you're just getting started…(Level 1, E-Comm Business)
16:34 Level 1, Non-E-Comm Business
17:57 Level 2 And Level 3 Promotion Planning
20:51 Segmentation Is Key (As You Start To Scale)
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!
If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
Follow us wherever you listen to podcasts!
Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.
What does every marketer and entrepreneur need in order to have success in digital business?
The CEO of Smart Marketer, Molly Pittman, recently sat down and dove deep into this question and wrote our most popular webinar to date, The Business Growth Playbook for 2024.
If you haven't already listened to Episode 183, start there. We shared audio of Molly teaching the first of four growth levers: Optimize Your Offer System. Today follows on from that session, and now it's time to focus on the flow of traffic through your offer system. Molly shares 12 different "plays" for you to choose from.
"Offers are what people consume. It's what they say yes or no to. Traffic is how they get there". Molly Pittman.
Today, You Will Learn,
- How to move people from one offer to the next (almost like an assembly line)
- How to measure the success of each step so that you can do effective Optimization work
- Why you need to assign every step a Primary Goal
And More!
Make sure you hit the follow button because the whole playbook will be dropped here over the next two weeks.
Episode 183: LEVER 1, Your Offer System
Episode 184: LEVER 2, Your Traffic System
Episode 185: LEVER 3, Your Monetization Plan
Episode 186: LEVER 4, Your Mindset.
LINKS Train My Traffic Person, https://smartmarketer.com/train-my-traffic-person/.
More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts
Molly Pittman, https://mollypittman.com/
Smart Marketer Courses, https://smartmarketer.com/courses/
The Smart Marketer Agency, https://smartmarketeragency.com/
TIME STAMPS 00:00 "It's not the sexiest thing we could have given you. It's not the thing that would make our market go wild, but it's what people need, right? It is, in the chocolate-covered carrot analogy, the carrot. Right? The chocolate is the Ad stuff that everyone thinks they need to figure out (and they do). But the carrot is the actual offer flow. It's the traffic flow. It's the big-picture strategy. And then the tactics". Molly Pittman
03:36 Let's Dive Into The Playbook: Growth Lever 2
04:17 A Guide To Your Paid Traffic Budget
05:30 "To do optimization work, you have to set specific goals for each step, or you're going to get lost on which part is working and which part is not working." Molly Pittman
12:50 What could a Level 1, Non-E-Comm Evergreen traffic system look like?
18:11 What could a Level 2 Traffic System Look Like for a Non-E-Comm business?
21:43 Level 2, E-Comm
24:15 Level 3, Non E-Comm
26:24 The Bought X But Not Y Campaign
30:12 Last But Not least: Level 3, E-Comm.
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!
If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
Follow us wherever you listen to podcasts!
Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.
As a marketer, you can have no better skill set than Offer Creation.
Last week, Molly Pittman went live for the first time with an all-new Business Growth Playbook, which comprises 18 different plays you can use in 2024 to grow your business. We are sharing the audio from this webinar for marketers and entrepreneurs so that you can identify which level your business is at, and employ all the plays you can to elevate your complete offer system.
"Remember, we're developing a skill set here. And I want you to think about these plays, whether you're in a moment of consulting, starting a new business, or helping a friend, to be able to pull these out of your brain and say, Ooh, here is the blueprint for this. Here is the strategy for this, and here are the assets you need to build it". Molly Pittman
Make sure you hit subscribe (or follow) because the whole playbook will be dropped here over the next three weeks.
Episode 183: LEVER 1, Your Offer System
Episode 184: LEVER 2, Your Traffic System
Episode 185: LEVER 3, Your Monetization Plan
Episode 186: LEVER 4, Your Mindset.
Today, You Will Learn,
- 13 Offer Options for you to use to lead someone through your customer journey
- Ezra's favorite tactic he likes to call "New and Fancy."
- Why this is the best time to be a Performance Marketer
- How much of your budget should you assign to Content Amplification?
And More!
LINKS Train My Traffic Person, https://smartmarketer.com/train-my-traffic-person/.
More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts
Molly Pittman, https://mollypittman.com/
Smart Marketer Courses, https://smartmarketer.com/courses/
The Smart Marketer Agency, https://smartmarketeragency.com/
TIME STAMPS 00:00 "People spending money online for 2024 is forecasted to increase 10 percent, which is pretty significant, which would mean 6. 3 trillion of sales on the Internet in 2024. So let's figure out how to carve out a piece of that pie for ourselves". Molly Pittman
02:54 Ezra shares his "New and Fancy" strategy.
04:44 "Companies are so focused on new product development that they forget about making the current offers that they have better, repackaging that and selling it again." Ezra Firestone
06:05 Molly shares how the Business Growth Playbook came about.
09:45 Train My Traffic Person Starts Feb 7th.
12:00 Let's Dive Into The Playbook: A Pairing of Strategy and Tactics
14:18 Molly makes a prediction about the future of the Industry
16:35 What are the four Growth Levers?
17:25 Three Levels: Where are you now?
20:09 Lever 1: Building Or Optimizing Your Evergreen Offer System
21:13 "If you're having trouble achieving initial success, or if you're having trouble scaling, it is probably more of an offer problem than an ad problem." Molly Pittman
22:00 Your Level 1, Non-E Comm Offer System
29:43 Summary of Assets you will need
20:43 Your Level 1, E Comm Offer System
34:24 Summary of Assets you will need
34:26 Your Level 2, Non-Ecomm Offer System
35:56 More Advanced Lead Magnets
42:42 Summary of Assets you will need
44:13 Your Level 2, E Comm Offer System
44:50 Three New Offer Types To Layer In
49:05 Summary of Assets you will need
49:42 Your Level 3, Non-E Comm Offer System
50.03 "A healthy Non-E-comm business at level three is running about 5 to 7 cold traffic offers at a time, four warm traffic offers, and about 2 to 3 hot traffic offers. And we're starting to mix in a lot of the offer styles from levels one and two". Molly Pittman
56:01 Summary of Assets you will need.
56:21 Your Level 3, E Comm Offer System
57:05 A Happy Accident: The Evergreen Discount/Category Sales Page
59:04 Summary of Assets you will need.
"The ads are important, but nothing matters if you don't have the right assets in place. to really uplevel your marketing strategy in the way that you want to." Molly Pittman.
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!
If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
And/Or, or Follow and Subscribe wherever you listen to podcasts!
Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.
Need some inspiration for 2024? In this episode, Pepijn Hufen (CEO of The Smart Marketer Agency) looks back on their most successful clients and accounts in 2023 and asks, “What did they have in common”?
Smart Marketer agency clients enjoyed an average growth rate of 235%, but the top clients grew even more, and sure enough, they had five common traits or activities.
If you’re a Marketing professional or an Entrepreneur, listen for three higher-level insights and two more tactical Meta-ad takeaways (that you can apply to your campaigns).
You Will Learn: * The Crucial Numbers You Need To Know And Track * The most significant insight Pep gained from working with their most successful clients in 2023 * A Meta Ad Strategy that still drives success (that many businesses have abandoned)
“If we can do it all, then an account can be really, really on fire.” Pepijn Hufen
LINKS More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts
Pepijn Hufen, on Twitter, https://twitter.com/ and Instagram, https://www.instagram.com/pep_hufen/
Smart Marketer Courses, https://smartmarketer.com/courses/
The Smart Marketer Agency, https://smartmarketeragency.com/
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!
If you’re enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
And/Or or Follow and Subscribe wherever you listen to podcasts!
Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.
TIME STAMPS 01:09 What to expect from this episode
02:33 Insight #1: Our most successful clients know their numbers
10:18 A Full List Of The Metrics You Need To Track
11:57 Insight #2: Our most successful clients understand the limitations of their tools.
15:06 Insight #3: Our most successful clients understand how Google and Meta work together
17:39 Insight #4: Best Practices Are Tools, Not Rules
19:55 The Last (but not least) Insight: Interest Targeting Is The Foundation of Almost All of the Most successful Ad accounts
21:35 In Summary.
Do you feel good? Are you energetic? Are you sleeping well? These are all obvious clues to whether the marketing, hustling, and entrepreneurial lifestyle (and habits) are taking a toll on your brain.
In this flash-back episode, Molly Pittman talks with Lauren Alexander, the VP of Marketing at Neurohacker.com, who shares some insights that will actually make you a better marketer. Her expertise will give you helpful tips for leading your team, optimizing focus, ‘budgeting’ your mental energy, and more. Don’t worry; we’re not trying to get you to ‘do more.’ Instead, you’ll learn how the brain works and what you can do as a marketer to feel better.
You Will Learn: * 5 Things You Have To Know About The Brain (To Feel Better) * One of the easiest (and free) neuro hacks to change your life * Symptoms You Might Not Recognize Are Connected to ‘Mental Drain’
“If you can really dial in and optimize your brain activity, you’ll have a cascade of benefits throughout the body.” Lauren Alexander
LINKS Lauren’s custom link for your 75% discount, neurohacker.com/smartmarketer
More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts
Molly Pittman, https://mollypittman.com/
Smart Marketer Courses, https://smartmarketer.com/courses/
The Smart Marketer Agency, https://smartmarketeragency.com/
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!
If you’re enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
And/Or Follow and Subscribe wherever you listen to podcasts!
Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.
TIME STAMPS 00:00 “Now, with the tools that are making our ability to execute ideas so much faster, we’re also working even more, and so I think it’s time for all of us to take a moment and ask, what’s my strategy for dealing with all of this? - Because it’s insane.” Lauren Alexander
01:38 What is Neurohacking?
03:52 The Expanding Scope Of A Marketer’s Work
10:00 Five Things You Need To Know About Your Brain
11:36 Think of Mental Energy As Currency
13:05 Three Ways the Body is conserving mental energy
14:51 Consider The ‘Escalation Of Commitment’ Heuristic
17:04 “The brain filters out unnecessary information so that important stuff gets through. But the problem is it doesn’t always filter what the correct important stuff is.” Lauren Alexander
18:23 A Gratitude Practice
19:20 Symptoms You Might Not Recognize Are Connected to ‘Mental Drain’
22:50 How Process Can Help Your Systems and Team Focus
27:22 Cost-free ways to build your mental energy’ bank account.’
29:40 You can stimulate Neuroplasticity (critical to building your mental energy).
34:25 Be Kind To Yourself, “It’s Bigger Than Grit.”
Is goal setting going to serve you or strain you this year? It's difficult in an industry that changes at light speed and likes to throw curve balls! Instead, Molly and John talk about their preference for setting themes and resolutions and equipping their business to be adaptive and flexible (so that they can adapt, grow, and thrive no matter what comes). Listen for three things they're focusing on at Smart Marketer in 2024 that might also be helpful for you and your business.
You'll hear about being Proactive instead of Reactive, you'll hear about Workflow thinking as opposed to S.O.P.'s, and you'll also hear about how the stakes have been raised, so you can't look to one platform for profitability.
You Will Learn: * A missing piece in most businesses * A shift in thinking that makes sure that nothing falls through the cracks * How to prevent your Business from becoming Stagnant
And more!
"We had amazing growth in our Business - we almost doubled Smart Marketer, which is insane. We brought on tons of employees, new clients, and new students. It was a huge success, but we felt really burnt out at the end of the year. So the next step is, okay, how can we continue this growth but also do it in a way that feels even better." Molly Pittman
LINKS Mentioned In This Episode: https://smartmarketer.com/playbook
For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts
Molly Pittman, https://mollypittman.com/
John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/
Smart Marketer Courses, https://smartmarketer.com/courses/
The Smart Marketer Agency, https://smartmarketeragency.com/
TIME STAMPS 01:40 The Problem With Setting Big Annual Goals
04:47 Molly's First 2024 Resolution: Be Proactive instead of Reactive
05:55 It Comes Down To Time Management
09:51 John Shares Resolution #2: Fire Yourself
13:43 Workflows v. S.O.P.'s
16:57 "Business is all about relationships between people, and if you try to cut people out of the picture, it's always going to fail because no one is there to be the emotional core of it. No one is there to champion that thing moving forward." John Grimshaw
18:27 The Third (And Most Important) Resolution For 2024: One channel will not save you (or create a profitable business).
22:12 You need a playbook more than ever before.
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!
If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
And Follow and Subscribe wherever you listen to podcasts!
Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.
Did you miss the statement that Google and Yahoo Released? No worries, we've got you. This is a moment where some marketers are stressing but this is a totally manageable moment for email, so don't freak out. We've got John Grimshaw, Monetization expert and CMO of Smart Marketer, on the show with a timely update that will set you on the right path. John will give you a 5-Task-Checklist that you need to get done ASAP.
You Will Learn:
- How the Spam Filters Rules Are Changing With Gmail and Yahoo (and it's a good thing)
- Why Spam Filters Are Your Best Friend (Not Your Enemy)
- The ROI on email is going up over time. Email is not dying as a channel.
- How to get Compliant (so you can continue doing what you do).
"These changes will roll out on February 1, so you need to be in compliance before that date. But you absolutely should not panic because when you do the four things I'm going to give you at the end of this episode, it should, if you're computer savvy, take you no more than 30 minutes (and if you're not so tech-savvy, it's going to take you no more than 60 minutes". John Grimshaw
LINKS Mentioned In This Episode: https://easydmarc.com/
More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts
Molly Pittman, https://mollypittman.com/
John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/
Smart Marketer Courses, https://smartmarketer.com/courses/
The Smart Marketer Agency, https://smartmarketeragency.com/
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!
If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
And/Or Follow and Subscribe wherever you listen to podcasts!
Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.
TIME STAMPS 01:14 Let's Address The Rumblings (and Panic) In The Industry
03:12 What Is Happening With GMail and Yahoo?
05:27 Email Is Not Dead In 2024
06:26 Are You Considered a "Bulk Sender"?
07:21 Authentication (Compliance and Records)
09:15 A Super Important Compliance Note for Klaviyo Users
10:27 The One-Click Unsubscribe
11:33 Your Spam Complaint Rate
15:49 Your 5-Task Checklist
17:27 "The only people that will suffer from this are the unprepared." Molly Pittman.
If you only listen to one Podcast episode this year, make it this one. We are re-sharing this “NotBusiness” Episode for you today because it’s one of those that you need to hear again and again. It was recorded live at his Blue Ribbon Mastermind for Entrepreneurs in 2022, and whether you’re an entrepreneur or not, listen for quick communication tips (that you haven’t heard before), insight on time management and mental consumption, as well as life-changing wisdom on what Ezra calls ‘the juice of life’: Intimacy, connectedness, and fulfillment.
“Happiness is an inside job, and you can create that for yourself.” Ezra Firestone.
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…Serve the World Unselfishly and Profit.
LINKS
Check out the Blue Ribbon Mastermind, here: https://smartmarketer.com/mastermind/
Ezra Firestone, https://smartmarketer.com/about/
A lot goes into the storytelling of a great user-generated ad: Whether you've never used UGC ads before or tried to with under-whelming results, this episode will lay out the recipe and break down a process that is 'blowing up' for Smart Marketer's Agency clients. Molly Pittman talks to Creative Manager Ben Bennet about a case study at the Smart Marketer Agency. Using this specific formula, one client's UGC Ads actually quadrupled the business in just three weeks! Sounds good, right? Listen to hear about the script writing, the production, and the pitfalls you can avoid.
“The act of using UGC is not what makes it work. It’s what is said, and how you go about the production of the ad.” Molly Pittman
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit.
LINKS Molly Pittman, https://mollypittman.com/
The Smart Marketer Agency, https://smartmarketeragency.com/
Ben Bennett, https://www.linkedin.com/in/ben-bennett-3023091b2/
Sweet Flexx, https://sweetflexx.com/
Creativity is essential in Marketing; that's a no-brainer. So, how do you get the right kind of creative help when you're looking to grow your business or content team? It turns out it's not easy, but don't worry; we've got all the tips in this episode.
CEO of Smart Marketer, Molly Pittman, talks to the Creative Manager at The Smart Marketer Agency, Ben Bennett. They've been knee-deep in this process of growing their creative team by hiring a Creative strategist to serve their high-level clients at the Smart Marketer Agency. You'll learn how to find someone who can bring these things to your business, whether freelance, part-time, or full-time. Plus, you'll hear about the exact hiring process that Ben has used and the qualities you need to look for to be successful.
“This is probably one of the hardest roles that you could ever hire for in business, especially online business”. Molly Pittman.
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
LINKS Molly Pittman, https://mollypittman.com/
The Smart Marketer Agency, https://smartmarketeragency.com/
Ben Bennett, https://www.linkedin.com/in/ben-bennett-3023091b2/
As a digital Marketer, you’ve likely become accustomed to change, and hopefully, you’ve developed the flexibility to last in this industry for the long haul. So this episode won’t come as a surprise; in fact, you’ll probably be relieved to have the experts drop these four insights into the year ahead so you can do what you’ve got to do and not feel blind-sided or stressed. Listen for tactical tips on Prescriptive Marketing, AI in Creative Work, and what’s coming for email marketing and attribution. “You need to hold this idea that spam filters are our friend, right? Spam filters allow people to trust their email inbox enough to buy stuff from us. So we like better spam protection. We need to differentiate by having better content”. John Grimshaw
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
LINKS The Smart Marketer Holiday Sale, https://smartmarketer.com/2023-holiday-sale/
Molly Pittman, https://mollypittman.com/
John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/
What would you do if you had a thousand dollars to start a brand new business from scratch (with the goal of scaling it)? Molly and John have given this some thought, presenting completely different ideas in today's episode. Listen for their reasoning, strategy, and the marketing insights that shape their ideas. Which one wins? DM them on Instagram.
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We'd also love it if you reposted this episode on social media, shared your favorite episodes with friends, and tagged us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…
Serve the World Unselfishly and Profit
LINKS The Smart Marketer Holiday Sale, https://smartmarketer.com/2023-holiday-sale/
Molly Pittman, https://mollypittman.com/
John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/
This is a time of the year when anything can happen - performance can be more than expected or worse than expected, and there is so much riding on this moment in time. So Molly and John are on the show today to help you pace yourself and get through this final stretch of the season. The first takeaway is (spoiler alert): Don't Panic! Molly and John encourage you to play it slow and steady as they drop nuggets of wisdom, encouragement, and 'next steps' gleaned from years of experience in the wild waters of Digital marketing, Info Businesses, and E-commerce.
You'll hear tips on what to do if things aren't going so great, as well as how to adapt and prepare for the next phase of sales. Be sure to share this episode with anyone you think will benefit from their expertise.
LINKS The Smart Marketer Cyber Monday Sale, https://smartmarketer.com/2023-black-friday-sale/
Molly Pittman, https://mollypittman.com/
John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Many of our listeners are Marketers and Entrepreneurs inspired to change the world. So today, we're tackling something we've never discussed on the show! We're drilling into the specifics of Nonprofit marketing with special guest Ebony Smith of Gracefull Grind Strategies. Whether you run a nonprofit, work for a nonprofit or you’re an entrepreneur looking to give back, you're probably wondering how to approach Nonprofit marketing. Does it operate like a "regular business"? Can I just apply the marketing strategies I already use? What are the differences? Whether you're trying to raise Awareness, build your community, or raise funds, you'll hear some vital keys to success in today's episode.
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…
Serve the World Unselfishly and Profit
LINKS Molly Pittman, https://mollypittman.com/
Ebony Smith, https://www.gracefullgrindstrategies.com/
Train My Traffic Person ("TMTP") https://smartmarketer.com/train-my-traffic-person/?gclid=EAIaIQobChMI37nwh5Lu_AIV0AitBh2cWwUbEAAYASAAEgLN4vD_BwE
It’s not too late to boost your Q4 sales (and lower your stress levels too)! Pepijn Hufen (CEO of the Smart Marketer Agency) is back on the show with top-notch, tried and tested tips that will help simplify your approach to the Holiday Sales and eliminate much of the guesswork. Listen in to hear the advice he gives to their agency clients, including how to break down your sales into five distinct phases, ways to simplify some of the logistics, and the tools you need to set up now to track your data in real time.
“It’s Better To Run 3 Well-Thought-Through Sales Then 5 Poorly Executed Sales”. Pepijn Hufen
You Will Learn * The Biggest Mistake You Could Make this season (even if you’re a premium brand) * How long you should run your Cyber Monday Sale * What to do with your Top of Funnel Meta Ads during your Q4 Sales
And More!
LINKS Pepijn Hufen, on Twitter, https://twitter.com/ and Instagram, https://www.instagram.com/pep_hufen/
The Smart Marketer Agency, https://smartmarketeragency.com/
YOUR ENGAGEMENT MATTERS! Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…
Serve the World Unselfishly and Profit.
You can be the best media buyer in the world (or the best email marketer), but if you are not generating the most revenue per visitor to your website, you're not making as much money as you could be! So, if you need a leg-up with your Conversion Rate Optimization, you definitely need to check out this episode with special guest Oliver Kenyon, co-founder of ConversionWise. Formerly known as The Landing Page Guys, his company has built more landing pages than any other agency on the planet. He and Molly discuss the number one thing you can do to increase your conversion rate (and he breaks down exactly how), the keys to testing, how to spot new or not-so-good agencies, and the relentlessness it takes to win in marketing.
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
LINKS Molly Pittman, https://mollypittman.com/
Oliver Kenyon, https://www.linkedin.com/in/oliverkenyon?originalSubdomain=uk
ConversionWise, https://conversionwise.com/about-conversionwise/
In this solo episode direct from guru Ezra Firestone, you’ll hear about an overarching system that you can implement to ensure you’ve got a winning e-commerce business.
Ezra created this E-Commerce growth map because he wanted a document to refer back to every time he buys or starts a new business. He’s sharing an overview of that exact plan in today’s episode, so if you need this kind of insight to save or scale your business, listen in for Ezra’s stories, the stages he never skips, and your next steps.
“It’s easy to get a customer once. It’s hard to get a customer twice. And the better you can do that, the more successful your e-commerce business will be”. Ezra Firestone.
LINKS Ezra Firestone, https://smartmarketer.com/about/
Smart E-Commerce Course, https://smartmarketer.com/smart-ecommerce/
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
At a time when marketers are all about Q4 and acquiring new customers, special guest Jason Donapel talks with Molly about also using Q4 campaigns for longer-term wins! Jason hones in on segmentation and personalization, shares tips that will bring your SMS strategy up to speed, and talks with Molly about Agency life. You’ll also hear about the one benchmark question he asks of every campaign he implements for his clients: How does it help us now and in the future?
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
LINKS Molly Pittman, https://mollypittman.com/
Jason’s company, https://theemailexperience.com
Do you ever feel like there must be something more? Digital marketing can be a grind, often leading to fatigue, emptiness, and general dissatisfaction. In this #NotBusiness episode, CEO Molly Pittman answers your questions about her dog rescue and, in turn, shares how Non-profit work brings meaning to your ability to market, sell, and raise funds. You will hear how she’s saving lives, being refueled with energy to sow back into her business, and building a legacy she is proud of.
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
LINKS Molly Pittman, https://mollypittman.com/
Kentucky Saving Them Together, https://www.facebook.com/KSTT.Rescue/
If you’re tight on cash and in the early phases of your business, every penny counts, and you need every dollar to work for you! Even the huge E-Comm brands that we often talk about on this show - they had to start from somewhere, and most started from scratch. In this episode, Pepijn Hufen looks back at his humble beginnings and shares what he would do if he were starting from square one again. He breaks down exactly what he would do to launch Meta Ads with just $1000 in budget so that you can have a simple and smart plan to follow. Whether you’re starting out, starting again, or just testing a new product or offer, this episode will give you clarity and confidence on how to proceed.
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
LINKS Pepijn Hufen, on Twitter, https://twitter.com/ and Instagram, https://www.instagram.com/pep_hufen/
Ep. 158, The Four Stages Of Scaling Facebook Ads https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407?i=1000623662285
The Smart Marketer Agency, https://smartmarketeragency.com/
If you find the business of people and relationships puzzling or just plain difficult, this episode is a great place to start. Often, Marketers and Entrepreneurs max out their skill set and become the best they can be, but run into problems and stagnate because of their relationships at work and home. It’s not wrong to be bottom-line driven and compelled to make things happen, but putting people first has so many benefits. In this episode, you’ll hear more from CEO Molly Pittman and CMO John Grimshaw. Molly and John agree that prioritizing people and ‘being a good human’ is the most critical thing you can do for your happiness, health, and success in business.
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
LINKS Molly Pittman, https://mollypittman.com/
John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/
The Smart Marketer Agency, https://smartmarketeragency.com/
As a Marketer, you will always need evergreen content to use and splice together for powerful year-round Ads. In this episode, Molly Pittman talks to the Creative Manager at The Smart Marketer Agency about “Flexible use content.” Ben Bennett shares the framework and the need behind it, and how they use this idea to test and improve their clients’ creatives. So, if you are looking for ways to fight creative fatigue, test hooks quickly, and find your creative style (and more), this episode is for you.
“When your content goes out and crushes it, it’s a double-edged sword, right? It burns through quickly. So we’re always needing more and more content.” Ben Bennett.
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
LINKS Molly Pittman, https://mollypittman.com/
Ben Bennett, https://www.linkedin.com/in/ben-bennett-3023091b2/
TMTP, https://trainmytrafficperson.com/
Flexible Use Content Guide, https://docs.google.com/document/d/1eCcDSG8sVG_ncXS7Pgvv-UH7X_46bj8tVLJoGFenBuI/edit
The Smart Marketer Agency, https://smartmarketeragency.com/
Most marketers love the fourth quarter, right? But it’s not entirely stress-free. In this episode, Molly and John share what they’re doing and why - so that you can best prepare (and ensure you’re making the absolute most of the opportunity ahead of you). As you will hear, there are things you must do as a marketer (or Entrepreneur) to make your Q4 1) More successful and 2) Less Stressful. Listen in so you can turn the corner into October with clarity and confidence.
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
LINKS Molly Pittman, https://mollypittman.com/
John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/
The Smart Marketer Agency, https://smartmarketeragency.com/
Another iOS update? Fret Not! If you’re a Marketer, those words might trigger anxiety and dread, but Molly Pittman and John Grimshaw are ahead of the game, and they’re on the show today with all the info and some good news! Spoiler alert: It’s not going to be a repeat of the iOS 14 update, so you can rest assured. But you do need to understand how this will affect your campaigns, ROAS, and more. Tune in to get the full scope of what’s happening in September (and how to prepare).
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit.
LINKS Molly Pittman, https://mollypittman.com/
John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/
The Smart Marketer Agency, https://smartmarketeragency.com/
Are you getting the results you need from your Meta Ad Campaigns? Pepijn Hufen (CEO of the Smart Marketer Agency) is back on the show to share a brand new case study that might help you with your business. While every Facebook Ad account has its personality, it's not uncommon to find one that looks good at first glance but is under-optimized. And that was exactly the case with this Smart Marketer Agency client. Listen to how Pepijn and his team were able to turn a new client's situation around.
In this short tactical episode, you'll hear the steps they took to help this business, and in turn, you might get some ideas and insights that you can test on your own campaigns.
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
LINKS Pepijn Hufen, on Twitter, https://twitter.com/ and Instagram, https://www.instagram.com/pep_hufen/
The Four Stages Of Scaling Facebook Ads https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407?i=1000623662285
The Smart Marketer Agency, https://smartmarketeragency.com/
If you’re weighing up the pros and cons of having a business partner (or you’re having doubts about your current situation), you need to listen to this episode with Molly Pittman, the CEO of Smart Marketer. Molly makes a strong case for partnering with others, but she drops some critical caveats and insights to help you identify the right people to partner with.
“When you’re able to truly stand in your zone of genius, all of your energy can go to a place that is truly transformational for the business.” Molly Pittman
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
LINKS Molly Pittman, https://mollypittman.com/
More Episodes, https://smartmarketer.com/blog/?cat=podcasts
Smart Marketer, https://smartmarketer.com/courses/
Ezra’s Blue Ribbon Mastermind, https://smartmarketer.com/mastermind/
In this #NotBusiness episode, Molly Pittman shares from the heart what’s been happening this year, the self-care tools she’s loving, and why marketers and entrepreneurs often panic at this time of year. As usual, she shares encouraging insights and honest tips that will give you the boost you need in both your personal and work life.
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
LINKS Molly Pittman, https://mollypittman.com/
Kentucky Saving Them Together, https://www.facebook.com/KSTT.Rescue/
Ezra’s Blue Ribbon Mastermind, https://smartmarketer.com/mastermind/
Train My Traffic Person https://smartmarketer.com/train-my-traffic-person/
If only scaling your business was as easy as throwing more money at the Ads Manager! If you know, you know...Scaling is not always just a matter of pushing more ad spend. Your business needs to be ready for it, and Pepijn Hufen is back on the show to explain the why and the how!
Pep is the CEO of the Smart Marketer Agency, and he’s sharing what they’ve discovered and seen with their high-level clients in this past year. By the end of this episode, you will understand the most critical factors in each of the four stages of Ad spend, as well as the different problems and challenges that you can expect so that, ultimately, you can scale up to the next level for your business.
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
LINKS Pepijn Hufen, on Twitter, https://twitter.com/ and Instagram, https://www.instagram.com/pep_hufen/
Episode 144, The MIT Framework For Daily Media Buying Decisions, https://podcasts.apple.com/us/podcast/the-mit-framework-for-daily-media-buying-decisions/id1522629407?i=1000611316275
Episode 122, Four Ways To Run Your Facebook Ad Campaigns In 2023, https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407?i=1000588802561
The Smart Marketer Agency, https://smartmarketeragency.com/
Molly Pittman is back and excited to share what they’ve been learning and discovering at the Smart Marketer Agency. She asked their expert Media Buyers to report on ‘What’s working now’ with their clients. In this episode, Molly guides us through the latest takeaways, insights, and findings so that you can consider using them for your Meta marketing campaigns. This is a live recording from a ‘Your Next Move’ call, and you get to listen in. Listen for insights on your Offers, Targeting, Ad Copy and Creatives, and some excellent Tactical tips.
LINKS Your Next Move, https://smartmarketer.com/your-next-move/
Molly Pittman, https://mollypittman.com/
Smart Marketer, https://smartmarketer.com/courses/
YOUR ENGAGEMENT MATTERS! Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit.
We’re sharing today’s short but sweet episode because we assume you want to WIN THE CLICK for your E-Commerce or Info brand! It’s surprising how many entrepreneurs, founders, and marketers are NOT doing this strategy (or don’t realize that it’s easier to do than you’d think). We’re talking about Polling and Micro-Testing before you even launch a product. Todd Kriney, our speaker today, believes you shouldn’t even launch a product if it doesn’t win first in Polling. And he has a point. Listen to hear more about how they are increasing their click-through rate - which snowballs the whole operation.
Todd is the co-founder of Hit Run Steal and is presenting to a room full of Founders and Entrepreneurs at the Blue Ribbon Mastermind. He’s passing on the game-changing strategy that has doubled their sales each year for the past two years). Yes, you want to hear this episode.
“I want to know not what I think is the best, but what the customer thinks is the best.” Todd Kriney
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
LINKS Todd Kriney on LinkedIn, https://www.linkedin.com/in/todd-kriney-13b48827/
Ezra Firestone, https://smartmarketer.com/about/
Blue Ribbon Mastermind, https://smartmarketer.com/mastermind/
In digital marketing, speed is important. We’re testing headlines, copy, subject lines, and display ads. But sometimes, when building more significant campaigns and making a big investment or push, you need to assess your copy more thoroughly. This episode will help you do that!
For our Summer Speaker Series, we have Brett Curry of OMG Commerce presenting to a room full of Founders and Entrepreneurs at the Blue Ribbon Mastermind. His company oversees the spending of about a hundred million dollars across platforms every year. That means he has access to a lot of data! What video ads have the best view rates? What ads have the best conversion rates? What landing pages work? And from this wealth of data and experience, Brett shares how to test your Ad copy to ensure it will win every time! You can also use these tests to analyze and look at why something did or didn’t work after the fact.
YOUR ENGAGEMENT MATTERS
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
LINKS Brett Curry, OMG Commerce, https://www.omgcommerce.com/
One of Brett’s courses with Smart Marketer, https://smartmarketer.com/google-pmax-blueprint/
Ezra Firestone, https://smartmarketer.com/about/
Blue Ribbon Mastermind, https://smartmarketer.com/mastermind/
How do you get a sustainable competitive advantage as a Direct-To-Consumer Brand? Join us as we dig into the world of Generative AI with our Summer speaker series guest, Matt Tessar, the founder of Tesmo.
In this episode, you’ll hear Matt presenting to a room full of Entrepreneurs and founders at Ezra Firestone’s Blue Ribbon Mastermind. He shares what you can expect from the current iteration of Chat GPT, his tips for getting the most out of it, the keys to writing effective prompts, the most useful plug-ins he’s found (that will optimize your brand’s performance), and more.
“It’s time to buckle up. It’s gonna get weird. This is the scariest thing and the most interesting thing I’ve seen from a technology perspective in my career”. Matt Tessar
Links Matt Tessar’s Brand, Tesmo, https://www.tesmollc.com/
Ezra Firestone, https://smartmarketer.com/about/
Blue Ribbon Mastermind, https://smartmarketer.com/mastermind/
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
The Facebook game has changed; have you adapted? Are you struggling to see consistent results, having scaling issues, or seeing costs rise? You may be underestimating what Facebook can do, and your campaigns are probably way more complex than they need to be.
You’re not alone in this! META has had marketers and media buyers on a wild ride. So today, we have two Blue Ribbon members on the show for our Special Summer Speaker Series. Jeremiah Allen and Charley Beckham Tichenor (IV) have helped Ezra Firestone (among others) with their Facebook Ad campaigns in the past. They’re presenting live from Ezra’s Mastermind, discussing how to get the most out of Facebook Advertising. You’ll hear about how to be a good business partner with META and how each of your Ads is like a salesperson working for you. Listen to learn how to structure your account, your campaigns, and your ad sets in a way that will open up a world of success (and efficiency) for you and your brand.
“I’ve built many, many brands to eight, nine figures. This is the architecture for everything, whether it’s e-commerce, Lead Gen, doesn’t matter, your vertical doesn’t matter, your niche doesn’t matter. Facebook works the exact same way, no matter what your business is. Does this work for your business? Yes.” Charley Beckham Tichenor IV.
YOUR ENGAGEMENT MATTERS
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…
Serve the World Unselfishly and Profit
LINKS Jeremiah Allen, https://www.linkedin.com/in/jeremiahvanallen/
Follow Charley Beckham Tichenor IV on Instagram, @CharleyWaffles
Ezra Firestone, https://smartmarketer.com/about/
Blue Ribbon Mastermind, https://smartmarketer.com/mastermind/
Have you tried Influencer Marketing but with disappointing results? Or maybe you don’t even know where to begin. This episode will help. We have Nish Samantray, co-founder of the 8-Figure Brand, ‘Arrae,’ on the show for our Special Summer Speaker Series. He’s presenting live from Ezra’s Blue Ribbon Ecommerce Mastermind, sharing how Arrae grew exponentially when they developed this Influencer Marketing strategy. You might say that it was a fluke that Hailey Bieber bought their products (and talked about them on social media), but Nish argues otherwise, and you will hear how they did it so that you can replicate the strategy for your business or brand. Nish also talks about how this links into their Affiliate Program and he shares five key takeaways that will prevent you from wasting time and money, improve your ROI, get you some excellent User Generated Content, and more.
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…
Serve the World Unselfishly and Profit
Links Nish Samantray, https://www.linkedin.com/in/nishantsamantray/
Nish and Siff’s brand, https://www.arrae.com/
Ezra Firestone, https://smartmarketer.com/about/
Blue Ribbon Mastermind, https://smartmarketer.com/mastermind/
Have you given SEO a minute lately? Zach Schubert of Qera Marketing is not only an Agency Lead Gen consultant, but he has stayed in the SEO game and sees incredible results when most people have long deserted the channel for ‘greener pastures.’
In fact, SEO is not a thing of the past; it’s working right now if you’re willing to invest in it. And the best part? It doesn’t have to take as long as you think to see results. If you want to diversify traffic channels in a proven way, listen as Molly interviews Zach, and they discuss how he gets SEO results faster (guaranteeing clients an improvement in keyword ranking within three months). You will also hear the exact sales funnel he developed to solve his agency’s lead-gen problems (so you can apply it to your business and see similar results).
YOUR ENGAGEMENT MATTERS
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…
Serve the World Unselfishly and Profit
LINKS
Zach Schuber, https://www.linkedin.com/in/heyzachschubert/?trk=public_post_feed-actor-name
Quera Marketng, https://qeramarketing.com/
Molly Pittman, https://mollypittman.com/
The Smart Marketer Agency, https://smartmarketer.com/agency/.
If you want to dive deeper into Google Ads, then 1) You’re smart, and 2) You’re in the right place. Over a billion shopping experiences happen across Google daily, yet Google Ads is frequently under-optimized by even the most successful businesses and brands.
In this super helpful two-part series, Brett Curry of OMG Commerce breaks down how to get more from Google and see better results. You’ll hear about the four pillars; Google Search, Google Performance Max (Google Shopping), ReMarketing, and Top Of Funnel (YouTube) Ads. You’ll gain more understanding of the THREE types of campaigns that will help you create more stability and predictability for your business.
Go back to Episode 149 if you missed Part 1 in this series.
Want to dive deeper into Google Ads? Check out the All New Smart Google Ads course! https://smartmarketer.com/smart-google-ads/
Links
Brett Curry https://www.linkedin.com/in/thebrettcurry/
Brett’s other course with Smart Marketer, https://smartmarketer.com/google-pmax-blueprint/
Ezra Firestone, https://smartmarketer.com/about/
Molly Pittman, https://mollypittman.com/
YOUR ENGAGEMENT MATTERS
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit.
Are you under-optimizing Google Ads? Did you know there are over a billion shopping experiences across Google daily?!
Marketers talk a lot about META, but at Smart Marketer, we also talk about how we can’t just rely on one platform for your business. In this super helpful mini-series, Brett Curry of OMG Commerce breaks down how to get more from Google and see better results. You’ll hear about the four pillars; Google Search, Google Performance Max (Google Shopping), ReMarketing, and Top Of Funnel (YouTube) Ads. You’ll gain more understanding of the THREE types of campaigns that will help you create more stability and predictability for your business.
Remember to subscribe (or follow) this Podcast so you don’t miss Part 2.
Want to dive deeper into Google Ads? Check out the All New Smart Google Ads course! https://smartmarketer.com/smart-google-ads/
Links
Brett Curry https://www.linkedin.com/in/thebrettcurry/
Brett’s other course with Smart Marketer, https://smartmarketer.com/google-pmax-blueprint/
Ezra Firestone, https://smartmarketer.com/about/
Molly Pittman, https://mollypittman.com/
YOUR ENGAGEMENT MATTERS
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit.
Did you ever want a wise guru to just sit down with you and tell you what to do to feel better in your world? To just give it to you straight and break it down for you? Well, this episode is for you, and it’s perfect for Memorial Day weekend when you’re hopefully taking a minute to rest, reflect and connect.
You’ll hear Ezra Firestone mentoring his team on how to live a fulfilling and happy life, and more specifically, he hones in on the Holy Grail that is “Work-Life Balance.” Don't miss the Q&A at the end where Ezra advises one of his team on how to simply. stop. overworking.
“What even is Work-Life Balance? I believe it’s making the time to have the life that you want to have (in work and outside of work)”.
YOUR ENGAGEMENT MATTERS!
Thank you to our listeners for all the 5-Star Reviews and meaningful messages you’ve sent this year - the Podcast has gone above and beyond what we expected, and we have YOU to thank for that.
It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit.
Links:
Ezra Firestone on LinkedIn, https://www.linkedin.com/in/ezrafirestone/
The Blue Ribbon Commerce Mastermind, https://smartmarketer.com/mastermind/
Smart Marketer Courses https://smartmarketer.com/courses/
Another great episode brought to you by Ezra Firestone, founder of Smart Marketer (and several other Businesses). It’s packed with insights to help you if you’re in business or want to be! You’ll hear Ezra interview Russ Izzo, the founder of True Medic, and he shares a ton of solid lessons throughout. Although this was recorded in 2019, you will enjoy their chemistry and energy, and make sure you listen to the end to hear about his 3 Million dollar day, the Oprah effect, and why you have to take a moderate, reasonable salary to ultimately have huge success.
“Sometimes you have to make a relationship. You have to shake hands. You have to let them know that you’re honest. You’re the real deal. You’re going to deliver. You’re going to back up what you say.” Russ Izzo
YOUR ENGAGEMENT MATTERS!
Thank you to our listeners for all the 5-Star Reviews and meaningful messages you’ve sent this year - the Podcast has gone above and beyond what we expected, and we have YOU to thank for that.
It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links:
Ruzz Izzo on LinkedIn, https://www.linkedin.com/in/russell-izzo-043644a/
Russ’s company, https://trumedic.com/
Ezra Firestone on LinkedIn, https://www.linkedin.com/in/ezrafirestone/
The Blue Ribbon Commerce Mastermind, https://smartmarketer.com/mastermind/
Do you feel good? Are you energetic? Are you sleeping well? These are all obvious clues to whether the marketing, hustling, and entrepreneurial lifestyle (and habits) are taking a toll on your brain. In this episode, we’re not trying to get you on a diet or get you to achieve more or perform better. Instead, you’ll learn how the brain works and what you can do to feel better. Molly Pittman talks with Lauren Alexander, the VP of Marketing at Neurohacker.com, who shares some insights that will also make you a better marketer. Her expertise will give you helpful tips for leading your team, optimizing focus, ‘budgeting’ your mental energy and more.
“If you can really dial in and optimize your brain activity, you’ll have a cascade of benefits throughout the body.” Lauren Alexander
YOUR ENGAGEMENT MATTERS
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…
Serve the World Unselfishly and Profit
Links
Lauren’s custom link for your 75% discount, neurohacker.com/smartmarketer
Molly Pittman, https://mollypittman.com/
The Smart Marketer Agency, https://smartmarketer.com/agency/.
This episode gives us access to Ezra Firestone’s Blue Ribbon E-Commerce Mastermind. Whether you’re already a Founder/Entrepreneur or want to launch your own business one day, there are takeaways, tips, and fun tidbits in this conversation between two heavy-hitters that have recently sold large portions of their boot-strapped businesses.
You’ll hear Ezra’s chat with Kindred Bravely Founder Garret Akerson as they share their exit stories, reasoning, and what life is like ‘on the other side.’
Also, learn why Garret Aversion thinks you should never start a business without an Exit plan and why Ezra advises you ‘get out’ when your business is at around 70% of its potential.
“Entrepreneurship is a personal development game, right? Cause you are always the limiting factor no matter what”. Garret Akerson
YOUR ENGAGEMENT MATTERS!
Thank you to our listeners for all the 5-Star Reviews and meaningful messages you’ve sent this year - the Podcast has gone above and beyond what we expected, and we have YOU to thank for that.
It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links:
Garret Akerson on LinkedIn, https://www.linkedin.com/in/garretakerson/
Ezra Firestone on LinkedIn, https://www.linkedin.com/in/ezrafirestone/
The Blue Ribbon Commerce Mastermind, https://smartmarketer.com/mastermind/
Smart Marketer Courses https://smartmarketer.com/courses/
Ep. 144, The MIT Framework For Daily Media Buying Decisions
If you spend any time in Ads Manager, this episode is for you. The CEO of the Smart Marketer Agency (Pepijn Hufen) is back on the show to share the framework he and his team use for their high-level clients. By the end of this episode, you will feel more confident when drawing conclusions and less daunted by the data. You’ll learn the best metric for determining business health, how to handle Ads that have been running for less than 72 hours, and more!
“If you are a media buyer, you cannot look at Ads in a silo. You cannot look at Ads in isolation from the whole business. If you are an agency, you are responsible for understanding what is happening in your client’s overall business.” Pepijn Hufen
YOUR ENGAGEMENT MATTERS
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links
Pepijn Hufen, on Twitter, https://twitter.com/PepHufen on Instagram, https://www.instagram.com/pep_hufen/?hl=en
More Episodes, https://smartmarketer.com/blog/?cat=podcasts.
The Smart Marketer Agency, https://smartmarketer.com/agency/
How do you make email marketing work for you? Whether you’re using chat GPT or not, these 8 principles have not changed!
“If you hold these eight laws in your mind, you are going to be better at email marketing than about 95% of businesses out there.” John Grimshaw
Our host John Grimshaw has overseen the sending of half a million emails (so far)! In this flash back episode, he downloads his expertise and explains how applying this knowledge will give you the competitive edge you’re looking for.
You can also find a full video of this on the Smart Marketer YouTube channel, which you can check out here, https://www.youtube.com/@TheSmartMarketer/featured.
PLUS, if you’re ready to turn Email into a huge revenue channel for your brand, check out Train My Email Specialist, https://smartmarketer.com/train-my-email-specialist/.
Links:
John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/
Smart Marketer Courses https://smartmarketer.com/courses/
Train My Email Specialist, https://smartmarketer.com/train-my-email-specialist/
YOUR ENGAGEMENT MATTERS!
Thank you to our listeners for all the 5-Star Reviews and meaningful messages you’ve sent this year - the Podcast has gone above and beyond what we expected, and we have YOU to thank for that.
It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit.
Today Molly Pittman talks to one of her favorite humans in the world, who happens to be AI Enthusiast Mike Rhodes, Founder of WebSavvy. He doesn’t claim to be an expert, but he does know more than most and provides some excellent background information, context, and perspective that will help you feel more able to dive into Chat GPT, Mid Journey, and whatever comes next!
Listen for an optimistic take on what AI means for us, plus an overview of what’s coming toward us (at Warp Speed). You’ll be encouraged to dive into this rapidly evolving, game-changing technology with reverence and responsibility.
“Your job is to think about how your business could use this for good. How can we use this to empower people and to make us more human? That’s the job right now”. Mike Rhodes.
YOUR ENGAGEMENT MATTERS
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…
Serve the World Unselfishly and Profit
Links
Mike Rhodes, https://au.linkedin.com/in/websavvy
Web Savvy, https://www.websavvy.com.au/
Molly Pittman, https://mollypittman.com/
The Smart Marketer Agency, https://smartmarketer.com/agency/
What does the data tell us? The Chat CPT hype train is extremely real, but what can this tool do for us as Marketers? Does it have what it takes to step in and help you with your Email Campaigns?
CMO of Smart Marketer John Grimshaw ran three Email split tests and shares some interesting data in this episode. So whether you are excited to figure out how to use this tool or a skeptic that’s a little concerned, listen to this data-backed episode for helpful insights you can apply to your own campaigns.
YOUR ENGAGEMENT MATTERS
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…
Serve the World Unselfishly and Profit
Links
John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/
Smart Marketer Courses https://smartmarketer.com/courses/
Train My Email Specialist, https://smartmarketer.com/train-my-email-specialist/
If you have a demanding full-time job, you might feel that launching a side business is just too difficult. But Kate Matsudaira, the Founder of Ink and Volt, did just this and shares her success story with the CEO of the Smart Marketer Agency. Kate’s journey showcases the power of community engagement for product development, knowing when to delegate, and some creative solutions to practical problems. Pepijn Hufen and Kate dive into the numbers, the thinking behind some of Ink and Volt’s strategies, and what it’s like to work with the Smart Marketer agency (Ink and Volt is a client).
YOUR ENGAGEMENT MATTERS
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…
Serve the World Unselfishly and Profit
Links
Pepijn Hufen, https://www.linkedin.com/in/pepijnhufen/
The Smart Marketer Agency, https://smartmarketer.com/agency/.
Kate Matsudaira, https://www.linkedin.com/in/katemats
Ink and Volt, https://inkandvolt.com/
Our senior media buyer is back on the show to bring you up to speed on what's working now in Facebook Ads Manager. You can almost hear the media buying community worldwide as they scramble to get to this episode! You'll hear Smart Marketer CEO Molly Pittman talk with Dennis Paskalev about the trends, tips, and tweaks you need to employ to optimize your campaigns. Plus, don't skip the end of the episode, where they talk candidly about the work-life balance challenges (and solutions) that are as crucial for your success as the latest digital marketing strategies.
YOUR ENGAGEMENT MATTERS
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…
Serve the World Unselfishly and Profit
Links
Molly Pittman, https://mollypittman.com/
The Agency, https://smartmarketer.com/agency/.
Dennis Paskalev, https://www.linkedin.com/in/dennispaskalev/
Molly Pittman recently had the honor of being a guest on the ScaleUp Community podcast (E-Comm Simplified) with Shruti Shah. We're sharing this recording to give you a ton of valuable insights on digital marketing, business growth, and leadership. Plus, find out what kind of products have a competitive edge in 2023.
“Our powers together combined create something much bigger than we could have done on our own.” Molly Pittman
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded our expectations, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
YOUR ENGAGEMENT MATTERS
We’d also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit.
Links
Shruti Shah, https://www.linkedin.com/in/shruti-shah-23ba15208/?originalSubdomain=in
Molly Pittman, https://mollypittman.com
More Episodes, https://smartmarketer.com/blog/?cat=podcasts.
Have you wondered what would happen if you got onto Shark Tank? Kim Lewis had that opportunity and talks with Molly Pittman in this episode about what that did (and didn’t do) for her business. Listen for Kim’s true moments of breakthrough, the keys to her success, and what she wishes she had done earlier.
“A lot of entrepreneurs start businesses because they want to start a business, not because there are people who are willing to pay them for the thing that they want to sell!” Kim Lewis
Listen now to gain valuable insights from Kim’s journey and discover how to apply these lessons to your business.
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
YOUR ENGAGEMENT MATTERS
We’d also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit.
Links
Kim Lewis, https://kimlewisceo.com
Curl Mix, https://www.curlmix.com
Molly Pittman, https://mollypittman.com
Blue Ribbon Mastermind, https://smartmarketer.com/mastermind/
More Episodes, https://smartmarketer.com/blog/?cat=podcasts.
For the first time on this show, we’re spotlighting the benefits of Podcasting for your brand. If you’re considering launching a podcast and want to understand how it could fit into your business, this episode is a great place to start. Our host Molly Pittman has been podcasting since 2015, but in this episode, she talks with Podcast Entrepreneur Anne Claessen, founder of the Podcast Management company, Podcast Babes. They discuss the most powerful benefits of having a podcast, the keys to success, and the current options for monetizing your show.
YOUR ENGAGEMENT MATTERS
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links
Annes Company, https://thepodcastbabes.com/
Molly Pittman, https://mollypittman.com
More Episodes, https://smartmarketer.com/blog/?cat=podcasts.
In 17 years of business, none of Ezra’s employees have ever quit. Yes, you read that right. If you want to learn how to manage inevitable conflict (and keep your “A Players”), you need to listen to this episode. You will learn how to find out what’s really going on among your teams, how to prevent trouble on the ground, and then how to deal with it when it arises.
This recording is an excerpt from the Blue Ribbon Mastermind. For more information on that, visit https://smartmarketer.com/mastermind/.
“What people want is to feel heard, acknowledged, and valued. And it is your job as the leader of the ship to listen to them. And there aren’t very many people in the world who actually listen. If you are one of them, you have a superpower.” Ezra Firestone.
YOUR ENGAGEMENT MATTERS
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links
Ezra Firestone, https://smartmarketer.com/about/
Smart Marketer Courses, https://smartmarketer.com/courses/
At Smart Marketer, we believe all roads lead back to your creative! And we are constantly searching for ways to do that better! Today we’ve brought on a special guest, Savannah Sanchez. Savannah is one of the most sought-after experts for TikTok advertising and the founder of Social Savannah, an official TikTok creative agency partner. She is passionate about figuring out what creative formats and formulas work best for e-commerce brands. In this episode, she talks through three of her favorite Ad formulas (that work for you wherever you’re running ads and no matter what type of business you have).
YOUR ENGAGEMENT MATTERS
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links Savannah’s brand, https://thesocialsavannah.com Molly Pittman, https://mollypittman.com More Episodes, https://smartmarketer.com/blog/?cat=podcasts. Train My Traffic Person https://smartmarketer.com/train-my-traffic-person/?gclid=CjwKCAiArY2fBhB9EiwAWqHK6ktbPBMr2DCy3kaCB_Sy_2HK9HG0fzmm29_Wj45YBzEhXHYLsu2QJhoC9EoQAvD_BwE
Is it too late to make money on Amazon? Good question. The opportunity is different, but some would argue it’s better! If you feel you missed the Amazon Gold rush, this episode is for you because Amazon is still 38 to 50% of all e-commerce. Brett Curry, Amber Norell (Director of Amazon, OMG Commerce), and Trenton Bodenbach (Amazon Advertising lead, OMG Commerce) discuss the two paths you can take on this mega platform (and what your focus should ultimately be).
“Brett Curry and OMG Commerce are hands down the best in the business when it comes to Amazon ads and channel management. They’ve helped us grow our Amazon business to over 15% of our total yearly revenue (from $0 to $6 million)” Ezra Firestone.
This episode is an excerpt from Smart Marketer’s course, Smart Amazon ECommerce. You can check that out here, https://smartmarketer.com/smart-amazon-ecommerce/.
YOUR ENGAGEMENT MATTERS
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We'd also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…
Serve the World Unselfishly and Profit
Links
Brett Curry https://www.linkedin.com/in/thebrettcurry/
OMG Commerce https://www.omgcommerce.com/services/google-search?gclid=Cj0KCQiA-oqdBhDfARIsAO0TrGE95-iIoatTwJtW-nirDeHUVtWep6DAS1MHwd9THJAggj0EUl_7a-YaAi-EEALw_wcB
Brett's course with Smart Marketer, https://smartmarketer.com/google-pmax-blueprint/
Molly Pittman, https://mollypittman.com/
What's the Common Thread Among Successful Brands In 2023? You'll find out in this episode with the Entrepreneur behind The Unofficial Shopify Podcast. Kurt Elster talks with Molly Pittman about the unorthodox marketing strategies that set winners apart from the rest. You'll hear his thoughts on the industry, the most critical skills (and practices) for successful marketers today, the keys to storytelling, and more.
"If everybody could do storytelling easily, then anyone could write a script for a TV show, movie, book, whatever. It's tough, and it gets tougher when it's not fiction". Kurt Elster
YOUR ENGAGEMENT MATTERS
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links
Kurt Elster, https://kurtelster.com
Molly Pittman, https://mollypittman.com
More Episodes, https://smartmarketer.com/blog/?cat=podcasts.
Pepijn Hufen and his team at the Smart Marketer agency dug deep in 2022 and achieved excellent results for their high-level clients. He's back on the show today to let you in on the secrets they've learned and the strategies they employ. Listen to find out the mystery metrics you really need to look at (if you want to get better results from your Facebook Ad campaigns). Pep gets to the point and breaks down what these three (actually four) metrics are, how to calculate them, and how to 'read' them so that you can get the whole picture.
Interested in Train My Traffic Person? Now enrolling >> https://smartmarketer.com/train-my-traffic-person/?gclid=EAIaIQobChMI37nwh5Lu_AIV0AitBh2cWwUbEAAYASAAEgLN4vD_BwE
YOUR ENGAGEMENT MATTERS
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links
Pepijn Hufen on Twitter, https://twitter.com/PepHufen or on Instagram, https://www.instagram.com/pep_hufen/?hl=en
More Episodes, https://smartmarketer.com/blog/?cat=podcasts.
Consider this a Pit Stop for your personal alignment! Ezra Firestone (Founder of Boom, Zipify, Smart Marketer, and now the owner of Overtone) shares the exact process he uses to reflect and set goals for each new year. You’ll hear all about Ezra’s recent challenges and how he plans to re-align for 2023 - so that you can learn how to tweak your outlook and routines and, in turn, adapt the goals you have for every area of your life.
Want to hear the Business content left out of this podcast episode? You can watch the rest of this webinar here, https://zipify-1.wistia.com/medias/ni6u5l8y19.
YOUR ENGAGEMENT MATTERS
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit.
Links
Ezra Firestone, https://smartmarketer.com/about/
Smart Marketer Courses, https://smartmarketer.com/courses/
Ezra Firestone (Founder of Boom, Zipify, Smart Marketer, and now the owner of Overtone) talks with our Host (and CEO of Smart Marketer), Molly Pittman, in this encouraging beginning-of-the-year episode. Listen as Ezra throws out some wicked-smart wisdom on life and business, and Molly gets to a core question that she is asked All. The. Time. Together they set the record straight on how to think about Top Of Funnel Return on Ad Spend (ROAS). Ezra and Molly provide a seasoned viewpoint that will help you better think about it, especially if you're drawn to those bigger ROAS numbers.
"Would you rather have a 10X ROAS? Where you acquire five customers to sell stuff to later and continue to increase their lifetime value, or would you rather have a 1X or 2X ROAS where you've acquired a hundred customers that you get to monetize further? That's what's missing from the ROAS metric; it does not show scale”. Molly Pittman.
YOUR ENGAGEMENT MATTERS
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit.
Links
Mentioned In This Episode, Ezra’s Welcome to 2023 Webinar, https://zipify-1.wistia.com/medias/ni6u5l8y19.Ezra Firestone, https://smartmarketer.com/about/
Molly Pittman, https://mollypittman.com
Smart Marketer Courses, https://smartmarketer.com/courses/
Today’s episode is taken directly from our leadership course, Smart Business Systems, which Smart Marketer newly launched in 2022. You’ll hear Smart Marketer CEO Molly Pittman and CMO John Grimshaw talk about how they operate and scale all things Marketing (by looking at the big picture, acquisitions, and monetization). You’ll learn how to prioritize what needs to be done and stay focused on what’s truly important.
Check out https://smartmarketer.com/smart-business-systems/, and learn how to manage and scale operations across every department of your business.
Thank you for listening!
YOUR ENGAGEMENT MATTERS
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that.
It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links
Molly Pittman, https://mollypittman.com/
John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/
Are you getting started (or scaling) with TikTok Ads yet? As a digital marketer, your plate is full. But mastering new channels is always a bright idea, especially if you’re talking about TikTok, which delivers more runway, more reach, and an excellent way to build your audience. We are republishing today’s episode, which we initially aired in January of 2022 with TikTok expert Maxwell Finn. Listen for the complete run-down on TikTok for brands and businesses. Maxwell’s agency (Future Traffik) serves clients with daily ad spend upwards of $50k, and we’ve boiled down everything you need to know to get started. Listen for tips, examples, and best practices.
You can also Head over to our site for expanded show notes and the Slide Show on Ep. 86. https://smartmarketer.com/blog/?cat=podcasts.
YOUR ENGAGEMENT MATTERS!
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that.
It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links:
Find Maxwell Finn here, https://www.maxwellfinn.com
Find Molly Pittman here, https://mollypittman.com/about/
More courses from Smart Marketer, https://smartmarketer.com/courses.
Today’s episode is a recording of our hugely successful Team Traffic program. To find out more, check out https://landing.smartmarketer.com/pages/team-traffic.
Was 2022 A Roller Coaster For You Too? Molly Pittman (SM CEO) and John Grimshaw (SM CMO) reflect on a tough (but successful) year and set the tone for 2023.
Spoiler alert, they’re not worried! Hear why they’re seeing opportunity ahead (and how you can capitalize on it too).
Let us know your favorite 2022 episode(s) in an Apple Podcasts review!
YOUR ENGAGEMENT MATTERS
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links
Molly Pittman, https://mollypittman.com/
John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/
Smart Marketer Courses https://smartmarketer.com/courses/.
Want to learn more about how Smart Marketer overcame their 2022 Email Struggles?
Check out Ep. 104, Double Your Email Open Rates (And 4X Your Click-Through Rates) With John Grimshaw and Molly Pittman https://smartmarketer.com/double-your-email-open-rates-and-4x-your-click-through-rates-with-john-grimshaw-and-molly-pittman/.
In this power-packed episode, Brett Curry shares the "Quick Hit Tips" you'll need under your belt if you want to win with Performance Max in 2023. But there's so much more in his conversation with Molly Pittman. You'll hear how your job as a Marketer is shifting and why that's Okay, and you'll also hear about the mindset you need to find opportunities and thrive.
YOUR ENGAGEMENT MATTERS
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We'd also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…
Serve the World Unselfishly and Profit
Links
Brett Curry https://www.linkedin.com/in/thebrettcurry/
OMG Commerce https://www.omgcommerce.com/services/google-search?gclid=Cj0KCQiA-oqdBhDfARIsAO0TrGE95-iIoatTwJtW-nirDeHUVtWep6DAS1MHwd9THJAggj0EUl_7a-YaAi-EEALw_wcB
Brett's course with Smart Marketer, https://smartmarketer.com/google-pmax-blueprint/
Molly Pittman, https://mollypittman.com/
Is it better to send an email with a lot of images and a little bit of text or an email with a lot of text and just a few images? Does email layout and body even matter?
John Grimshaw has the answer for you in this short shot of an episode! We’re bringing you marketing updates and insights right when you need them. John (the CMO of Smart Marketer) shares what he found in a split test they literally just ran this holiday.
Listen now to find out what he learned (you’ll want to tweak your campaigns as soon as possible).
YOUR ENGAGEMENT MATTERS
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links
Connect with John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/
More Episodes on this subject:
Ep. 85, Why Email Matters More Than Ever https://smartmarketer.com/why-email-matters-more-than-ever-with-ezra-firestone-and-john-grimshaw/
Ep. 104, Double Your Email Open Rates (And 4X Your Click-Through Rates) With John Grimshaw and Molly Pittman https://smartmarketer.com/double-your-email-open-rates-and-4x-your-click-through-rates-with-john-grimshaw-and-molly-pittman/.
Check out our Smart Marketer Courses https://smartmarketer.com/courses/.
Are you tired of trading your time for money?
If you’ve recently started listening to the Smart Marketer Podcast, we do NOT want you to miss some of the juicy content we dropped back in the day! Today we have an excerpt from Episode 6. Ezra is one of the pioneers of the E-commerce industry, and he also happens to be the Founder of Smart Marketer (and the Co-founder and CEO of BOOM by Cindy Joseph and Zipify Apps). You’ll hear him talk with Molly Pittman about the game he used to play (literally, poker) versus the game he’s playing NOW! Not only does he share the real way to generate wealth, but also his take on the root of happiness.
YOUR ENGAGEMENT MATTERS
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links
Ezra Firestone, https://smartmarketer.com/about/
More Episodes, https://smartmarketer.com/blog/?cat=podcasts.
Why are Pepijn Hufen and his Media Buyers at The Smart Marketer Agency so excited? They’re seeing some significant improvements in their Client accounts. As you have come to expect with this Podcast, we’re sharing all the insights with you today so that you can move into 2023 with the best strategies and results possible.
“If you have something that is already working in your ad account, leveraging these four ways to run your Facebook ads campaigns in 2023 can potentially transform your account”. Pepijn Hufen.
YOUR ENGAGEMENT MATTERS
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links
Pepijn Hufen, https://www.instagram.com/pep_hufen/?hl=en
More Episodes, https://smartmarketer.com/blog/?cat=podcasts.
Our OG Hosts, Molly Pittman and John Grimshaw, are back and excited to celebrate two years of The Smart Marketer podcast! Listen as they share the three most-listened-to episodes of this year (so far), and a few things you'll be glad to learn are in the pipeline.
You’ll hear content from Episode 98, ‘How To Manage Scale And Think About Your Marketing,’
(https://smartmarketer.com/how-to-manage-scale-and-think-about-your-marketing-and-branding/)
Episode 92, ‘Three Facebook Campaigns That Are Working Right Now,'
(https://smartmarketer.com/three-facebook-campaigns-that-are-working-right-now-pepijn-hufen-and-molly-pittman/)
And Episode 94, ‘Google Performance Max, A Dream For Digital Marketers?
(https://smartmarketer.com/googles-performance-max-a-dream-for-digital-marketers-with-molly-pittman-and-kasim-aslam/).
Let us know your favorite episode(s) in an Apple Podcasts review!
YOUR ENGAGEMENT MATTERS
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links
Molly Pittman, https://mollypittman.com/
John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/
More Episodes, https://smartmarketer.com/blog/?cat=podcasts.
This episode is for you if you want to know how to beat Imposter Syndrome, live a happier life, or stay sane in this crazy world. We are re-visiting one of our all-time favorite episodes for Digital Marketers and Entrepreneurs. Why? Because our community needs to hear it! Join our hosts Molly Pittman (SM CEO) and John Grimshaw (SM CMO) as they chat with #1 New York Times bestselling author Gabby Bernstein.
In this Not Business episode, Gabby shares her story to help you become the happiest, most fulfilled, and most balanced individual outside work. Why? Because you matter, you’re worth it, AND your personal life will affect the performance of your business.
“If you’re an entrepreneur, your career is a relationship, your business is your relationship, and it’s a very intimate relationship. That relationship reveals to you the unresolved parts of your shadow side that need to be healed.” Gabby Bernstein.
YOUR ENGAGEMENT MATTERS
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links
Gabby Bernstein, https://gabbybernstein.com/
Molly Pittman, https://mollypittman.com/
John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/
Mentioned In This Episode
EMDR International Association, https://www.emdria.org/
The Body Keeps The Score, https://a.co/7eTXeSA
It’s a crazy time for marketers here in Q4, so what better time to drop an episode about the money-making channel, Email? Whether you’re new to email marketing or a seasoned entrepreneur, listen to this quick episode with our guru John Grimshaw to ensure you have this powerful channel covered like a pro (and get the most out of your hard-earned list). Listen for the Who, the Why, and the When, an essential Offer Formula, and you’ll also hear John’s iOS 15 Workarounds.
YOUR ENGAGEMENT MATTERS
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links
John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/
Smart Marketer Courses, https://smartmarketer.com/courses/
Nish Samantray and his wife took their E-Comm business ‘Arrae’ from zero to one million dollars in revenue in just eight months. A couple of years later, they’re now spending half a million dollars every month (with the Smart Marketer Agency) on paid advertising! How does that even happen? You’ll find out exactly how in this episode. Nish and Molly Pittman break it down and marvel at the story. Did they have a head start? Sort of. Did they have an unfair advantage? Not particularly. Find out the exact strategies and steps they took (after investing their whole wedding budget) so that you can glean tips and insights for your own brand and businesses.
YOUR ENGAGEMENT MATTERS
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links
Nish Samantray https://www.linkedin.com/in/nishantsamantray/
Nish’s Brand, https://www.arrae.com/
Molly Pittman, https://mollypittman.com
Smart Marketer Courses, https://smartmarketer.com/courses/
John is BACK, and in this "Not Business" episode, you'll hear where the heck he went and why. Plus, John and Molly talk about the adjustments you'll need to make if you're going to be able to bring more balance into your life, go with the flow and still succeed professionally. You will also hear Molly's synchronicity story and be encouraged to be flexible and open so that you can better solve problems for your clients (and enjoy the ride)!
“The state of being in thought, in reflection, in waiting is not to be behind or to be lagging, but it is a state of anticipation”. John Grimshaw
YOUR ENGAGEMENT MATTERS
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links
Molly Pittman, MollyPittman.com
John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/
Smart Marketer Courses, https://smartmarketer.com/courses/
Q4 is upon us, and there’s no doubt: As a business owner or marketer, the Black Friday/Cyber Monday season is your biggest opportunity in 2022. The good news is you’ve got time to take action and see your best season yet, and we’ll show you how.
We’ve broken Ezra’s Black Friday Success plan into two parts: October and November (check out Episode 114 if you didn’t catch part 1). In this episode, you’ll hear the exact breakdown of what Ezra does across his companies (including Boom, Zipify, Smart Marketer, and Overtone) to squeeze the juice out of this sales season.
YOUR ENGAGEMENT MATTERS
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit.
Links
Ezra Firestone, https://smartmarketer.com/about/
Smart Marketer Courses, https://smartmarketer.com/courses/
In this episode, Molly Pittman and Jason Portnoy talk as friends about the Digital Marketing Industry (the good, the bad, and the ugly). You’ll also hear their keys to building personal and professional relationships, and Jason also shares what he believes is the secret to his success.
YOUR ENGAGEMENT MATTERS
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit.
Links
Molly Pittman, https://mollypittman.com/
Jason Portnoy, https://www.jportnoy.com/
Train My Traffic Person, https://smartmarketer.com/train-my-traffic-person/
The Black Friday/Cyber Monday season is your biggest opportunity in 2022 (whether you’re an E-Commerce brand or otherwise). The good news is you’ve got time to take action and see your best season yet; the even better news is that Ezra will show you how. We’ve broken Ezra Firestone’s Black Friday Success plan into two parts, October and November.
Listen for Ezra’s must-use strategy and the exact video formulas he uses (across all of his companies, including Boom, Zipify, Smart Marketer, and Overtone) to warm up his audience and prepare for a winning holiday season.
YOUR ENGAGEMENT MATTERS
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links
Ezra Firestone, https://smartmarketer.com/about/
Smart Marketer Courses, https://smartmarketer.com/courses/
If you’re looking to break sales records, lower your CPM’s and cut your lead costs as we’ve done at Smart Marketer, you need to listen to this two-part episode. You’ll hear the recording of a deep-dive workshop with Molly Pittman and Senior Media Buyer Dennis Paskalev (that was recorded just last week). Listen in as real-live marketers ask questions and the experts respond with golden nuggets to help you with your campaigns. Dennis shares two proven fixes you need for your account structure, reporting, and decision-making framework.
YOUR ENGAGEMENT MATTERS
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links
Molly Pittman, https://mollypittman.com/
Dennis Paskalev, https://www.linkedin.com/in/dennispaskalev/
Train My Traffic Person, https://smartmarketer.com/train-my-traffic-person/
This episode is for you if you’re looking to optimize your Facebook Ads to bring in better-than-ever sales while reducing your CPMs and lead costs (as we’ve done at Smart Marketer). You’ll hear the recording of a deep-dive workshop with Molly Pittman and Senior Media Buyer Dennis Paskalev. Listen in as real-live marketers ask the questions, and the experts respond with golden nuggets to help you with your campaigns. In this episode, Dennis talks about what to do if your Vertical scaling is not working (or not working fast enough), and he answers a variety of questions at the end.
If you didn’t hear Fix#1, go back and check out episode #112 to learn why you shouldn’t consolidate your Ad Account structure (despite what Facebook says).
YOUR ENGAGEMENT MATTERS
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links
Molly Pittman, https://mollypittman.com/
Dennis Paskalev, https://www.linkedin.com/in/dennispaskalev/
Train My Traffic Person, https://smartmarketer.com/train-my-traffic-person/
If you’re going to scale your business, you’ve got to be able to delegate important responsibilities and build a strong team. It’s every business owner’s dream, and it’s hard to do. But, the dream IS possible (especially if you pay attention to these strategies). In this episode, we’re featuring the C.O.O of Boom by Cindy Joseph, Colleen Taylor. You’ll learn how to select your leaders, protect your company culture, help new hires succeed, and more.
Links
Molly Pittman, https://mollypittman.com/
Smart Marketer Courses, https://smartmarketer.com/smart-business-systems/
Collen Taylor, https://www.linkedin.com/in/colleen-taylor-420b961a/
YOUR ENGAGEMENT MATTERS
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit.
There are no “Hacks,” but there ARE strategies to make your Facebook Ad campaigns work for you post iOS.14.5, and we have the expert tips you need in this episode! You will hear Molly Pittman and the Senior Media Buyer at the Smart Marketer Agency, Vanessa Vega, have a conversation about ‘What’s Working Now.’ Listen for insights on Organically Informed Campaigns, the rising role of ACOS (and other powerful metrics), plus more on iOS-only campaigns and utilizing your comments section.
YOUR ENGAGEMENT MATTERS
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links
Molly Pittman, https://mollypittman.com/
Smart Marketer Agency, https://smartmarketer.com/agency/
If you’ve given up hope in the power of organic Social Media, you need to 1) listen to this episode and 2) give TikTok a second thought. Today Molly Pittman talks with Alejandra Hurtado about how she built her platform to 24,000 followers in just three months and how it’s feeding into her agency and her academy in a powerful way. Molly and Ale also discuss being a woman in the digital marketing space, how diversity (on your team) will make you a more effective marketer, and more.
YOUR ENGAGEMENT MATTERS
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…
Serve the World Unselfishly and Profit
Links
Molly Pittman, https://mollypittman.com/
Find Alejandra on Social as @VibeWithAleh or visit www.MajestyAcademy.co
Smart Marketer Courses, https://smartmarketer.com/courses/
If you want to know which Facebook Ad strategies to use and when to use them, these 'What's Working Now" episodes are just what you need. Molly Pittman, Pepijn Hufen, and Dennis Paskalev are back with another episode of insights from their most recent work at the Smart Marketer Agency. You'll hear the latest on iOS Only Campaigns, Offers (Pre-Sell Articles and Product Pages) PLUS some reporting and attribution insights that you can't afford to miss!
"There's probably nothing more important to understand right now regarding Facebook media buying than this. If you're not looking at the right numbers or the clean data at the right time, you might be making decisions that are allowing you not to scale (or to think that something's not working when it actually is)!" Molly Pittman.
YOUR ENGAGEMENT MATTERS
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…
Serve the World Unselfishly and Profit
Links
Molly Pittman, https://mollypittman.com/
The Agency, https://smartmarketer.com/agency/.
Pepijn Hufen, https://www.instagram.com/pep_hufen/
Dennis Paskalev, https://www.linkedin.com/in/dennispaskalev/
Our guest today has helped 48 entrepreneurs scale to 7 figures per year (from scratch). He’s helped 68 business owners generate multiple 6-figures per month, And! He’s helped several brands reach 8-figures per year. So, of course, we had to get him on the Podcast! It’s true that Damien Watts (Infused Traffic Media) is doing more than a few things right, but listen today to glean takeaways that will tip you over the edge and into the success and scalability you’ve been working toward.
“This is what most people lack. They lack the workflow processes. They lack scalability. They lack backend systems. They lack team members. So we come in, and we give them all of these things within that full-service package so that we can maximize the income potential.” Damien Watts
YOUR ENGAGEMENT MATTERS
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…
Serve the World Unselfishly and Profit
Links:
Damien Watts, https://www.linkedin.com/in/damienwatts/
Molly Pittman, https://mollypittman.com/
Smart Marketer, https://smartmarketer.com/
The Smart Marketer Agency, https://smartmarketer.com/agency/
Infused Traffic Media, https://www.infusedtrafficmedia.com/new-1
If you have a business with a front-end offer (or you run Ads for one), this episode is really going to help you. Why? Because the way to scale Ad accounts on Facebook has changed dramatically in the last year.
We have the CEO of The Smart Marketer Agency (Pepijn Hufen) here to share with you what we do, how we do it, and why we do it so that you can apply it to your brand(s). So grab a pen and glean all the insights you can as Pep discusses two 2022 case studies: A low ticket info business and an E-Comm brand.
If you're interested in hiring us to run your ads, head to https://smartmarketer.com/agency/.
YOUR ENGAGEMENT MATTERS
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…
Serve the World Unselfishly and Profit
Links The Smart Marketer Agency, https://smartmarketer.com/agency/.
Pepijn Hufen, https://www.instagram.com/pep_hufen/
For Expanded show notes, check out https://smartmarketer.com/blog/?cat=podcasts.
Whether you’ve been an avid listener for a while or just tuning in, you’ll appreciate Molly’s timely check-ins that bring balance to the grind that so many Entrepreneurs, Marketers, and Business leaders find themself stuck in. In this podcast update, you’ll hear what’s new, what’s evolving, and how Molly’ rates’ the past six months of her personal life.
You’ll be inspired to follow your heart so that you can bring renewed energy to your business and relationships.
“I love talking to you guys about stuff that doesn’t have to do with business. It reminds me that we are all humans having a really similar experience, and there’s so much to life that has nothing to do with business and marketing.” Molly Pittman.
YOUR ENGAGEMENT MATTERS
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links:
Molly Pittman, https://www.instagram.com/mollypittmandigital/
Molly Pittman, https://mollypittman.com/
Kentucky Saving Them Together, https://www.facebook.com/KSTT.Rescue/
It’s time. If you have an email list, you need to reframe, refresh and rebuild your relationship with your email recipients. In this episode, John Grimshaw (CMO of Smart Marketer) and Molly Pittman will explain the why and the how so that you can overcome any email issues you’ve had this year (and prevent any future hiccups).
“Spam filters are critically important, and this process of ‘warming’ helps us reset and say, ‘let’s redo our interaction! Let’s hit refresh on this relationship’ - and anybody’s business can do this!” John Grimshaw.
If this episode inspires you to dive deeper, check out this program from Smart Marketer, https://smartmarketer.com/train-my-email-specialist/.
YOUR ENGAGEMENT MATTERS
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…
Serve the World Unselfishly and Profit
Links:
John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/
Molly Pittman, https://mollypittman.com/
We’ve got a brilliant “NotBusiness” Episode for you today. You’ll hear Ezra Firestone’s opening session at his Blue Ribbon Mastermind for Entrepreneurs (2022). Whether you’re an entrepreneur or not, do yourself a huge favor and listen for quick communication tips (that you haven’t heard before) and Ezra’s insight on time management and mental consumption.
You will also get life-changing wisdom on what Ezra calls ‘the juice of life:’ In other words, intimacy, connectedness, and fulfillment.
“Happiness is an inside job, and you can create that for yourself.” Ezra Firestone.
YOUR ENGAGEMENT MATTERS
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…Serve the World Unselfishly and Profit.
LINKS
Check out the Blue Ribbon Mastermind, here: https://smartmarketer.com/mastermind/
Ezra Firestone, https://smartmarketer.com/about/
What’s the difference between a business and a brand? One of them is a great way to make money, but it’s not built to weather economic storms and recessions. The other is not just a profitable funnel, a great product, or an excellent service. It is a relationship with customers, prospects, and a community. This is a brand that will stand the test of time.
If you find yourself in the state of being just a business today, don’t worry. Listen to this training with Ezra Firestone and Laura Palladino. They discuss the content you need to drive the engine, and Ezra breaks down the exact “ICOSA” system they use across Ezra’s family of brands.
(Be sure to go back to Episode 101 if you haven’t already listened to Part 1).
YOUR ENGAGEMENT MATTERS
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…Serve the World Unselfishly and Profit.
Want a deeper dive on the ICOSA system? Check out Train My Social Media Manager, https://smartmarketer.com/train-my-social-media-manager/.
LINKS
Ezra Firestone, https://smartmarketer.com/about/
Laura Palladino, https://www.linkedin.com/in/laura-palladino-ba117b14b/
If you want a better understanding of how powerful Content can be, this episode will fill the gaps you didn't even know you had! Ezra Firestone and Laura Palladino talk about leveraging content marketing, social media, paid amplification, and community engagement to build brands that stand the test of time. Ezra has been running e-commerce brands since 2007, and this year, these companies will do close to $70 million in revenue. Listen to learn what it means to be a real brand, how to get a high repeat customer rate, and so much more!
Make sure you’re following us on Apple Podcasts so that you get Part 2 the moment it drops!
YOUR ENGAGEMENT MATTERS
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…
Serve the World Unselfishly and Profit
Links
Train My Social Media Manager, https://smartmarketer.com/train-my-social-media-manager/
Ezra Firestone, https://smartmarketer.com/about/
Laura Palladino, https://www.linkedin.com/in/laura-palladino-ba117b14b/
If you need practical, tactical tips for your Facebook Ad Campaigns, we’ve got you. In this episode you will hear from Molly Pittman, Pepijn Hufen, and Dennis Paskalev in Part 2 of our 'What's Working Now' double feature. You'll hear why Molly is so excited to have these two Media Buying experts on the Podcast sharing with you all. Listen for several under-utilized retargeting strategies, ways to scale your top of funnel ads, and more.
“Even now, in these times, it all comes down to basics. Right? And that doesn't mean the basics are easy, but marketing to a certain extent has not changed, only like the true colors of how good of a marketer you actually are. All that becomes much more visible, now that the algorithm is struggling a bit”. Pepijn Hufen.
YOUR ENGAGEMENT MATTERS
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…
Serve the World Unselfishly and Profit
Links
Molly Pittman, https://mollypittman.com/
The Agency, https://smartmarketer.com/agency/.
Pepijn Hufen, https://www.linkedin.com/in/pepijnhufen/
Dennis Paskalev, https://www.linkedin.com/in/dennispaskalev/
This is what you've been waiting for! We are back from our hiatus for a two-part episode that will bring you up to speed on what's happening at the all-new Smart Marketer Agency and what's working now in Spring 2022 (across the Ad platforms).
You'll hear Smart Marketer CEO Molly Pittman and her top two Media Buyers (Pepijn Hufen and Dennis Paskalev) as they share their stories and talk shop.
YOUR ENGAGEMENT MATTERS
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…
Serve the World Unselfishly and Profit
Links
Molly Pittman, https://mollypittman.com/
The Smart Marketer Agency, https://smartmarketer.com/agency/.
Pepijn Hufen, https://www.linkedin.com/in/pepijnhufen/
Dennis Paskalev, https://www.linkedin.com/in/dennispaskalev/
Today’s episode is taken from an all-new Smart Marketer course; Smart Business Systems. You’ll hear Smart Marketer CEO Molly Pittman and CMO John Grimshaw talk about how they operate and scale all things Marketing (by looking at the big picture, acquisitions, and monetization). You’ll hear how they prioritize what needs to get done and stay focused on what’s truly important. Plus, listen for John’s Offer Formula, The Mistakes Marketers Make, and more.
Check out https://smartmarketer.com/smart-business-systems/, and learn how to manage and scale operations across every department of your business.
Thank you for listening!
YOUR ENGAGEMENT MATTERS
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that.
It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links
Molly Pittman, https://mollypittman.com/
John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/
The all-new course from the leadership team at Smart Marketer, https://smartmarketer.com/smart-business-systems/
As the CEO or Founder of your company, you need to stay focused on vision, strategy, and direction. But if you don’t have the right team around you, it’s near impossible, and you’re heading toward burnout.
In this episode, Ezra Firestone lays down his proven hiring strategy to help you build smart and get out of the weeds as soon as possible. You’ll hear what he has learned from hiring and training over 100 people…His companies have generated $185 million in revenue in the last five years - but it wasn’t always this way; he started from scratch. Listen to learn what has worked for him so that you can short-cut all the trial and error.
Visit https://smartmarketer.com/business-scaling-framework/ for part 2 and 3 of this free mini-class!
Thank you for listening!
YOUR ENGAGEMENT MATTERS!
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that.
It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links:
Who is Ezra Firestone? https://smartmarketer.com/about/
The 90 Day Business Scaling Framework, https://smartmarketer.com/business-scaling-framework/.
How do you compensate people? How do you bonus them? How do you keep a team happy over time? If you’re trying to attract (and keep) great employees, you will appreciate Ezra’s clarity and insight on this subject. This clip is taken from his Blue Ribbon Mastermind. “Compensation goes beyond what you pay somebody." Ezra Firestone.
Thank you for listening.
YOUR ENGAGEMENT MATTERS!
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that.
It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links:
The Blue Ribbon Mastermind, https://smartmarketer.com/mastermind/.
Check out Smart Marketer, https://smartmarketer.com/.
This episode will take you ‘behind the curtain’ with a clip from our mastermind, ‘Your Next Move.’ Molly, John, and Pepijn work with business owners to help them figure out their next strategic move. In this clip, you will hear them analyzing the data and consider the clients’ challenges. This client wants to raise her Average Order Value and get more repeat business.
This episode is incredibly valuable, even if you’re not an e-commerce business with lots of products because it talks about the most fundamental secret to winning with marketing. If you’re curious about the Your Next Move Mastermind, check out https://smartmarketer.com/your-next-move/.
Thank you for listening!
YOUR ENGAGEMENT MATTERS!
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that.
It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links:
Molly Pittman https://mollypittman.com/about/
John Grimshaw https://www.linkedin.com/in/johnwgrimshaw/
Check out Smart Marketer, https://smartmarketer.com/
Traditionally, 50% of all Google Ads Campaigns fail in the first 90 days. So why are these two leading marketers SO excited about Google’s Performance Max? Hasn’t it been generally getting a bad rap?
Our guest today, Kasim Aslam, owns the #1 Ranked Google Ads Agency on The Planet. Listen if a Google Ad-Type that’s Audience centric (instead of KeyWord centric) is music to your ears. Kasim talks with Molly about how (and why) Google seems to have been holding back - but is now laying their cards on the table. You’ll hear all about Performance Max, what it is, and what it can do for you.
“The Google ecosystem is so much more robust than the Facebook ecosystem. Facebook is an app or a website. Google owns the world, it's the internet, right? The Google display network reaches 90% of internet users.” Aslam.
Thank you for listening.
YOUR ENGAGEMENT MATTERS!
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that.
It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links:
Molly Pittman https://mollypittman.com/about/
Check out Smart Marketer, https://smartmarketer.com/
Connect with Kasim, https://kasimaslam.com/
“I think if you want to progress in business, you have to solve bigger problems’. Pepijn Hufen. If you caught episode 93, (Three Facebook Campaigns that are working in 2022) then you’ve already “met” Pepijn Hufen, and been exposed to some of his digital marketing super-powers. As a follower of Smart Marketer, you’re going to want to listen in to hear what they’ve been cooking up, why they’re making this move, and more. “If you just ramp up paid traffic alone, without having a good offer you will fail really, really efficiently.” John Grimshaw You’ll hear all about the launch of The Smart Marketer agency, why they waited so long to do this, and, that Pepijn Hufen is actually the new CEO. Learn more about the all-new agency here, https://smartmarketer.com/agency/. Thank you for listening! YOUR ENGAGEMENT MATTERS! Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit Links: Molly Pittman https://mollypittman.com/about/ John Grimshaw https://www.linkedin.com/in/johnwgrimshaw/ Connect with Pepijn here, https://www.linkedin.com/in/pepijnhufen/ Check out Smart Marketer, https://smartmarketer.com/
Yes, it’s true. Some campaigns are rocking it on Facebook right now, and Pepijn Hufen breaks down the details of three of them in this episode. Taken from a recent live workshop, you’ll learn how to scale UP when a campaign is working, how to launch into a new market and the impact of changing your front-end offer. It’s a NITTY GRITTY #WeOutHere episode, so head over to our website so that you can track along with the slides.
Pepijn Hufen is actually the CEO of the all-new Smart Marketer Agency. You can learn more about that here, https://smartmarketer.com/agency/.
The ‘Train My Traffic Person’ Mentorship is now open for enrollment. Grab your seat, https://smartmarketer.com/train-my-traffic-person/.
YOUR ENGAGEMENT MATTERS!
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that.
It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links:
Molly Pittman https://mollypittman.com/about/
Check out Smart Marketer, https://smartmarketer.com/
Connect with Papijn here, https://www.linkedin.com/in/pepijnhufen/
It’s time for another look at what’s happening in the Industry! This episode gives you free access to the State Of Paid Ads workshop that Molly Pittman and Ezra Firestone just completed. The team at Smart Marketer compiled data across a massive spectrum of businesses and industries, and we’re sharing the takeaways with you. Why? Because whenever you’re able to see things from a bird’s eye view, you are 1) So much more well-informed and set up for success and 2) Less stressed because you’re not just blindly reacting to daily ups and downs.
As mentioned in this episode, the Train My Traffic Person Mentorship is now open for enrollment. Grab your seat, https://smartmarketer.com/train-my-traffic-person/.
YOUR ENGAGEMENT MATTERS!
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that.
It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links:
Molly Pittman https://mollypittman.com/about/
Read Ezra's full bio here, https://smartmarketer.com/about/
Check out Smart Marketer, https://smartmarketer.com/
This episode is for you if you want clarity on the year ahead. With so much to do and so much to learn, you'll appreciate this check-in show with Ezra Firestone and Molly Pittman. As always, you will be inspired by his perspective and big-picture strategy.
As mentioned in this episode, the Train My Traffic Person Mentorship is now open for enrollment. Grab your seat, https://smartmarketer.com/train-my-traffic-person/.
YOUR ENGAGEMENT MATTERS!
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that.
It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…
Serve the World Unselfishly and Profit
Links:
Molly Pittman https://mollypittman.com/about/
Read Ezra's full bio here, https://smartmarketer.com/about/
Check out Smart Marketer, https://smartmarketer.com/
The better you feel, the better your business is going to operate. So the more work we can do for our mental well-being, the more our companies will grow. For this reason, Molly Pittman digs deep and shares a powerful and candid episode today. Listen to glean from her wisdom, learn how to process your dark times healthily, and ultimately be un-hindered in your purpose!
“If this happens to you, if you have these periods of darkness, if you feel depressed, if you feel anxious, you all, you are not alone.” Molly Pittman
YOUR ENGAGEMENT MATTERS!
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that.
It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links:
Molly Pittman https://mollypittman.com/about/
Check out Smart Marketer, https://smartmarketer.com/
Did you take a Winter break before 2022 kicked off? Whether you traveled the world, doubled down on work, or stayed home with Covid over the holidays, you will enjoy this #NotBusiness episode. We’re rolling this episode out just in time to be still considered the beginning of the new year, and that means Molly Pittman and John Grimshaw are checking in with our listeners on both a business and personal front. You will hear both what they’ve been up to and what’s ahead for 2022.
YOUR ENGAGEMENT MATTERS!
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that.
It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links:
Find Molly Pittman here, https://mollypittman.com/about/
Find John Grimshaw here, https://www.linkedin.com/in/johnwgrimshaw/
Check out Smart Marketer, https://smartmarketer.com/ and the Live Mentorships mentioned in this episode, https://smartmarketer.com/courses/.
If you’ve only scratched the surface of TikTok Ads, this 2-Part Series with Maxwell Finn will provide the motivation (and the know-how) that you need. In Part 1 (Episode 86), Molly and Max talked about what TikTok cares about most, the Apps and resources that will be a game-changer for your Creative, Best Practices, and more. But today, in this episode, Max takes it a step further and helps you set up your campaign like a seasoned Pro.
Maxwell’s agency (Future Traffik) serves clients with daily ad spend upwards of $50k, and he’s boiled down the essentials for us in this episode with tips for your first 30 days and beyond.
Be sure to go back and listen to Part 1 if you haven’t already, and head over to our site for expanded show notes, and the Slide Show. https://smartmarketer.com/blog/?cat=podcasts.
Today’s episode is a recording of our hugely successful Team Traffic program. To find out more, check out https://landing.smartmarketer.com/pages/team-traffic.
YOUR ENGAGEMENT MATTERS!
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that.
It makes a difference when you follow us (and leave a review) on Apple Podcasts. (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links:
Find Maxwell Finn here, https://www.maxwellfinn.com
Work with his agency, https://futuretraffik.com/work-with-us
Enroll in his TikTok Masterclass,https://tiktokadsmasterclass.com/insiders
Find Molly Pittman here, https://mollypittman.com/about/
Check out Smart Marketer, https://smartmarketer.com/.
As a digital marketer, your plate is full. But, if you’re like us, you are always looking for more runway, more reach, and a better way to build your audience. We’ve brought in an expert, Maxwell Finn for this episode. Why? Because the best time to dive into TikTok marketing was yesterday. But the next best time is today!
Maxwell Finn will convince you that this is not just a good idea but a great idea. Listen as he walks you through TikTok Stats that will WOW you, and Molly Pittman (known for being a Facebook Ads Superstar) asks all the questions! Maxwell’s agency (Future Traffik) serves clients with daily ad spend upwards of $50k, and we’ve boiled down everything you need to know to get started into this two-part episode. You’ll hear the latest tips, examples, and best practices when it comes to getting started (and scaling) with TikTok ads.
Be sure to 1) Hit subscribe or 'follow' so that you don’t miss Part 2, and 2) Head over to our site for expanded show notes and the Slide Show. https://smartmarketer.com/blog/?cat=podcasts.
YOUR ENGAGEMENT MATTERS!
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that.
It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links:
Find Maxwell Finn here, https://www.maxwellfinn.com
Work with his agency, https://futuretraffik.com/work-with-us
Enroll in his TikTok Masterclass, https://tiktokadsmasterclass.com/insiders
Find Molly Pittman here, https://mollypittman.com/about/
Check out Smart Marketer, https://smartmarketer.com/.
Today’s episode is a recording of our hugely successful Team Traffic program. To find out more, check out https://landing.smartmarketer.com/pages/team-traffic.
What’s the best way to build your brand in 2022? Ezra Firestone and John Grimshaw team up to answer that question for you in this episode. If you thought for a minute that ‘email is dead’ (or too hard, or too costly), then please do listen as Ezra and John make their case: Email will be key through 2023.
Ezra Firestone first popularized the idea of going in-depth with email automation, and John Grimshaw has overseen the sending of over 440 million emails! Listen as they share their keys to success and explain why you need to double down on Email right now.
Head over to our site for expanded show notes, https://smartmarketer.com/blog/?cat=podcasts.
YOUR ENGAGEMENT MATTERS!
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that.
It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links:
Interested in Train My Email Specialist? https://smartmarketer.com/train-my-email-specialist/
Read more about Ezra Firestone here, https://smartmarketer.com/about/
Connect with John here, https://www.linkedin.com/in/johnwgrimshaw/
If you’re into Optimization, Testing and Raising your AOV, you’ll love this episode!
We know it’s the holidays, and Entrepreneur life is always busy but we had to share this high-value, tactical excerpt from Ezra Firestone’s Blue Ribbon E-Commerce Mastermind. Ezra is the founder of Smart Marketer, Boom! by Cindy Joseph and Zipify Apps).
Grab a pen and head to our website for expanded show notes, https://smartmarketer.com/blog/?cat=podcasts.
YOUR ENGAGEMENT MATTERS!
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that.
It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links:
Read more about Ezra Firestone here, https://smartmarketer.com/about/
Join Ezra’s Blue Ribbon Mastermind, https://smartmarketer.com/mastermind/
Check out the Boom! By Cindy Joseph Website, https://www.boombycindyjoseph.com/
We know it’s the holidays, and Digital Marketing life is busy as ever, but our hosts Molly Pittman and John Grimshaw, have carved out 20 minutes to do a little Ad Critique session to share with you (because who doesn’t love and need that)?
Listen to this episode to hear who’s Ads impressed our seasoned hosts. Plus, to make it even more helpful to you, Molly and John share what you could do to take each Ad to the next level.
YOUR ENGAGEMENT MATTERS!
Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that.
It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links:
Smart Marketer Email Bootcamp, https://landing.smartmarketer.com/pages/sem-20
John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/
Molly Pittman, https://mollypittman.com/
How do you make email marketing work for you?
Our host John Grimshaw has overseen the sending of 440 Million emails (so far)!
In this episode, he downloads his expertise and explains how applying this knowledge will give you the competitive edge you’re looking for.
“With the number of marketing messages people get every single day, it’s easy to get lost in the shuffle. But most people have a specific way they love to get information, whether they want to sit down and hear a story or have something fast and decisive to help them take action. By leveraging all of these different strategies, you can make sure that you’re reaching people in the way they want to be connected with. Which in turn will keep them on your list, and keep them opening your emails.” John Grimshaw
PLUS, if you’re ready to turn Email into a huge revenue channel for your brand, check out Smart Email Marketing here, https://smartmarketer.com/email.
YOUR ENGAGEMENT MATTERS!
Thank you to our listeners for all the 5-Star Reviews and meaningful messages you’ve sent this year - the Podcast has gone above and beyond what we expected, and we have YOU to thank for that.
It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links:
Smart Marketer Email Bootcamp, https://landing.smartmarketer.com/pages/sem-20
John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/
Amid this insanely busy week of the year (Thanksgiving/Black Friday), we are taking a ‘Not Business’ moment to step back and share some exciting (and compelling) developments in the personal life of our host, Molly Pittman.
Listen in to hear 1) How Molly’s life-long dreams are unfolding and 2) How she and her partner are making room to make a difference.
YOUR ENGAGEMENT MATTERS!
Thank you to our listeners for all the 5-Star Reviews and meaningful messages you’ve sent this year - the Podcast has gone above and beyond what we expected, and we have YOU to thank for that.
It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links:
Smart Marketer (Black Friday Sale) https://smartmarketer.com/black-friday/
Make a direct donation to Kentucky “Saving Them Together.”
By Venmo, @KSTT-rescue or
PayPal, Rescue@KentuckySavingThemTogether.org
With one year and a whopping 80 episodes in the bag, Molly Pittman and John Grimshaw have lined up a special episode to celebrate. You will hear clips from five of the most-loved, most downloaded, most valuable episodes since we launched. Don’t worry, we’ve made sure to give you powerful snippets that you can apply right now, or dive into further by going back to the original episode.
Thank you to our listeners for all the 5-Star Reviews and meaningful messages you’ve sent this year - the Podcast has gone above and beyond what we expected and we have YOU to thank for that.
YOUR ENGAGEMENT MATTERS!
Which episode has been your favorite? Let us know in a 5-Star Review so that we can deliver more of the content you love.
It really makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links:
Smart Marketer: https://smartmarketer.com/
Episode 40: iOS 14.5: Why You Should Ignore the Shovel Salesmen & Use these 4 Tracking Methods, With John Grimshaw (https://smartmarketer.com/why-you-should-ignore-the-shovel-salesmen-use-these-4-tracking/O .
Episode 62: The #1 Key To Success With Facebook Ads (In 2021), With Molly Pittman (https://smartmarketer.com/the-1-key-to-success-with-facebook-ads-in-2021/).
Episode 2: What’s Holding You Back as a Digital Entrepreneur? With Guest Gabby Bernstein, (https://smartmarketer.com/whats-holding-you-back-as-a-digital-entrepreneur-ft-gabby-bernstein/).
Episode 14: 5 Lessons from Hitting $100MM in Revenue, With Ezra Firestone
(https://smartmarketer.com/5-lessons-from-hitting-100mm-in-revenue/).
Episode 42: The 7-Step Viral Video Ad Formula Behind $100K/Day in Ad Spend, With Molly Pittman and Ryan McKenzie (https://smartmarketer.com/the-7-step-viral-video-ad-formula-behind-100k-day-in-spend/).
In this episode, our host John Grimshaw unpacks what’s underneath every struggling strategy and every burned-out marketer. There’s a missing piece that will make all the difference, and that piece is your ‘Offer.’ So if you’re overwhelmed or feeling stuck, tune in to hear exactly what you need to do next.
Be sure to give us a Five-Star Review when you apply what you learn and it works!
“Essentially, an offer is made up of five things: A product or service plus specificity, plus relevance, a transformation, and finally, a reason to act now. When you add all five of those things together, you go from having a product that’s sitting on a sales page to An Offer.” John Grimshaw.
YOUR ENGAGEMENT MATTERS!
You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links:
Expanded Show Notes, https://smartmarketer.com/blog/
Smart Marketer, Start Here: https://smartmarketer.com/
This episode is your (Complimentary) window into a Team Traffic call with Molly Pittman and special guest Mari Connor. Mari (of Marigold Marketing Group) turns rickety FB Ad Campaigns (That Bleed Money) Into Scalable Campaigns That Make Money!
Sounds good, right? Tune in for expert advice and solid strategies that will help you battle your way through Q4 in 2021!
YOUR ENGAGEMENT MATTERS!
You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links:
Expanded Show notes, https://smartmarketer.com/blog/
Smart Marketer, Start Here: https://smartmarketer.com/
Team Traffic, https://teamtraffic.com/
Marigold Marketing, https://www.marigoldmarketinggroup.com/
Mari Connor, https://www.linkedin.com/in/mariconnor/
In this episode, Molly Pittman answers a question that came in from one of our listeners: What does she ‘consume’ in her personal life to keep her inspired and rejuvenated? Molly shares her most favorite media channels (that have nothing to do with Digital Marketing)! But they each have ’a special magic’ that has helped them grow organically.
YOUR ENGAGEMENT MATTERS!
You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links:
Smart Marketer, Start Here: https://smartmarketer.com/
Jonna Jinton, https://www.youtube.com/jonnajinton
TheCottageFairy, https://www.youtube.com/channel/UCKx5lHJ6Fr5mbT4TYVLh6ng
The Elliot Homestead, https://www.youtube.com/c/Theelliotthomestead
Exploring Alternatives, https://www.youtube.com/c/ExploringAlternatives
National Geographic, https://www.youtube.com/c/NatGeo
Bailey Sarian, https://www.youtube.com/c/BaileySarian
This Chapter, https://www.youtube.com/c/ThatChapter
Molly is BACK, and you’ll hear why she’s been a little quiet lately… in short, she’s been ROCKING IT in real life!
Listen in to get up to speed: We like to think of this as a ‘Stay In The Loop’ episode for our beloved Listeners! You will hear about her interview with Seth Godin, some exciting new Partnerships, Goose-Bump creating ventures, and more.
Plus, Molly is beautifully transparent about the hard stuff that she and John Grimshaw have also been navigating.
YOUR ENGAGEMENT MATTERS!
You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links:
Seth Godin, “The OG”, https://www.sethgodin.com/.
Smart Marketer, Start Here: https://smartmarketer.com/
Ad World Conference, https://adworldconference.com/
This Is Kajabi, https://kajabi.com/.
Just when you thought you were (almost) on top of the iOS14 update, our friends at Apple have thrown us an iOS15 curveball, and this time it will impact Email Marketing. But, as always, it’s NOT panic time!
Listen to find out what the update means for your business. Plus, our host John Grimshaw shares THE preparedness checklist that will ensure you weather the storm ‘without any big, weird problems.’ When they flip the switch, and the new Mail Privacy Protections ramp up, you will be ready.
YOUR ENGAGEMENT MATTERS!
You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407), or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links:
Smart Email Marketing (Course): https://landing.smartmarketer.com/pages/sem-20.
Smart Marketer, https://smartmarketer.com/get-started/
If you’re looking to diversify your content with Google & YouTube - or just have more success on these platforms, this two-part series is the best place to start.
John Grimshaw talks with Brad Curry, the award-winning OMG Commerce CEO, a Smart Marketer Faculty member, and one of YouTube’s Top Spenders! You’ve probably seen Ads for many of his clients, True Earth, Native, True Beard, and many more.
Today Brett shares his insights on Smart Shopping, bid adjustments, and the current behavioral data. Plus, Brett provides a few quick campaign ideas if you’re looking to increase your Q4/Holiday impact.
“Even right now with all the craziness going on…I still believe this is one of the best times to diversify and get started on YouTube and Google ads”. Brett Curry.
YOUR ENGAGEMENT MATTERS!
You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links:
Smart Marketer, https://smartmarketer.com/get-started/
OMG Commerce, (https://www.omgcommerce.com/).
Are you looking to diversify your content with Google & YouTube? Are you excited, interested, curious, and a little nervous about dipping your Digital Marketing toes into anything other than Facebook? Maybe you're already swimming in those waters, but you want to see better results?
Well, do we have an episode for you! Our special guest Brad Curry is CEO of the award-winning OMG Commerce, and one of YouTubes biggest spenders! You've probably seen Ads from many of his clients, including True Earth, Native, True Beard, and more.
Listen today to learn how to position yourself for success in Q4 and beyond! Brett shares some tips, strategies, and tactics to help you level up on YouTube and Google too.
*Be sure to hit SUBSCRIBE or FOLLOW on ApplePodcasts so that you don't miss Part 2.
"Even right now with all the craziness going on…I still believe this is one of the best times to diversify and get started on YouTube and Google ads.
YOUR ENGAGEMENT MATTERS!
You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…
Serve the World Unselfishly and Profit
Links:
Smart Marketer, https://smartmarketer.com/get-started/
OMG Commerce, (https://www.omgcommerce.com/).
Takeaways From The State Of Paid Advertising Industry Report (Part 3)
As digital marketers and entrepreneurs, we’ve been on a wild ride with the Pandemic and the iOs14 Update. You could say it’s been a one-two punch on our industry! But the Smart Marketer team just completed a massive Industry Report, pulling data from 30 different businesses with a combined total of $57 million in Ad spend on Facebook. (Be sure to check out Episodes 70 and 71 that dive into the data!)
In this episode, Molly Pittman and John Grimshaw hone in on what you can learn from the top-performing brands. There are most definitely common threads and winning strategies. So, listen if you want to find out what YOU can do to counteract the loss of data on the Facebook Ads platform!
“The best media buyers are full-stack marketers.” Molly Pittman.
PLUS!
John shares about the upcoming Mentorship, ‘TMTP,’ which you can join here:
Train My Traffic Person, https://landing.smartmarketer.com/pages/tmtp-mentorship/
YOUR ENGAGEMENT MATTERS!
You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links:
Smart Marketer, https://smartmarketer.com/get-started/
If you’re in marketing, business, an entrepreneur - you will know too well that the iOs14 update and the global pandemic have had repercussions on our industry! But Smart Marketer’s Molly Pittman and John Grimshaw are here to help! Their team has just completed a massive Industry Report, pulling data from 30 different businesses with a combined total of $57 million in Ad spend on Facebook. Listen today if you want to hear what the data shows, get the big takeaways, and see where you stack up (based on business types most similar to yours). In this episode (Part 2), you will get a close look at two of the four most important metrics for paid traffic success: Cost Per Click and (the big one) Return On Ad Spend.
“It is not the end of the world as we know it. No, it’s just a little bit more complicated, and that’s why the best marketers will continue to get better. Those of us that are willing to invest in this that are willing to figure out workarounds - we will continue to win.” Molly Pittman.
Molly Pittman and John Grimshaw just completed a massive Industry Report, pulling data from 30+ different businesses with a combined total of $57 million in Ad spend on Facebook. Listen today if you want to hear what the data shows, get the big takeaways, and see where you stack up (based on business types most similar to yours).
In this episode (Part 1), Molly and John dive into two of the four most important metrics for paid traffic success: Cost Per Thousand Impressions (CPM) and Click-Through Rates.
Be sure to hit Follow/Subscribe so you can get the other two metrics in Part 2.
“COVID changed the world. iOS changed the platform, right? Both variables have changed. We expected that consumer behavior, therefore, has changed too, but it actually hasn’t. It’s really consistent”. Molly Pittman.
PLUS!
Molly shares about the upcoming Mentorship, ‘TMTP,’ which you can join here:
Train My Traffic Person, https://landing.smartmarketer.com/pages/tmtp-mentorship/
YOUR ENGAGEMENT MATTERS!
You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links:
Smart Marketer, https://smartmarketer.com/get-started/
Molly Pittman: https://mollypittman.com/
John Grimshaw: https://www.linkedin.com/in/johnwgrimshaw/
Wait, Did He Just Say TV?
Are you looking for new lines of visibility for your brand? Can you think big and ‘out of the box? Whether you can or you can’t, Ezra’s downloading his latest thoughts, ideas, and strategies in today’s episode.
Ezra talks on a call with his top-level mastermind for E-Commerce Entrepreneurs, Blue Ribbon, and you get to listen in! He shares a high-level strategic business update so that you can hear what they’re doing and the thought process behind it. Hopefully, you will be inspired to think a certain way and do something strategically that will move the needle in your business.
You’ll hear his Facebook predictions for the next six months, how he’s testing out TV Ads for the first time, the SMS strategy that’s reaping rewards, and much more. Enjoy!
PLUS!
Molly shares about the upcoming Mentorship, ‘TMTP,’ which you can join here:
Train My Traffic Person, https://landing.smartmarketer.com/pages/tmtp-mentorship/
YOUR ENGAGEMENT MATTERS!
You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links:
Blue Ribbon, https://smartmarketer.com/mastermind/
Smart Marketer, https://smartmarketer.com/get-started/
Are you as productive as you could be? How about fulfilled?
It’s a million-dollar question and one that needs to be chewed on a little. But to help, we’re sharing an episode with Molly Pittman and John Grimshaw, who have both discovered some keys to success when it comes to living intentionally.
Tune in for this fun ‘Not Business’ episode, and you will get some tips and insights that might get you closer to the life you want to live. Hopefully, this show will validate what you’re already doing or give you some ideas of how you could operate to feel more fulfilled and be more productive.
YOUR ENGAGEMENT MATTERS!
You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links:
Molly Pittman https://mollypittman.com/
John Grimshaw https://www.linkedin.com/in/johnwgrimshaw/
Smart Marketer: https://smartmarketer.com/get-started/
Join the next Train My Traffic Person https://landing.smartmarketer.com/pages/tmtp-mentorship/
Is iOs14 tanking your paid Ads?
Unless you’re a data-lover like our host John Grimshaw, even the word ‘Audit’ can elicit a sense of dread, right?
But actually, it’s not bad at all. Auditing your business is the best way to get a feel for what is going on today and figure out what you need to do tomorrow. A great Audit process will produce exciting results for your paid media strategy and help you determine how to move forward with a winning game plan.
In this episode, John Grimshaw, helps you ‘isolate the signal from the noise’ with a free Auditing tool that he and Molly use at Smart Marketer (and a breakdown of how to use it). If you want to go ahead and take action right now, visit www.SmartMarketer.com/workshop.
YOUR ENGAGEMENT MATTERS!
You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links:
Smart Marketer: https://smartmarketer.com/get-started/
John Grimshaw https://www.linkedin.com/in/johnwgrimshaw/
Molly Pittman https://mollypittman.com/
In today’s episode, Ezra Firestone shares Big news on the (partial) sale of his multi-million dollar business, Boom By Cindy Joseph. Ezra talks with Molly Pittman and John Grimshaw about what has been going on behind the scenes, how he prepared the company for this deal, and what it all means moving forward. He’s candid about his thinking along the way, and you will benefit from his ‘lifestyle-over-money’ perspective and high-level insight.
Listen if you are unclear about the future of your brand or if you’re curious about buying and selling businesses as a Wealth Creation Strategy. There is so much ‘gold’ in this optimistic episode.
Enjoy!
YOUR ENGAGEMENT MATTERS!
You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…
Serve the World Unselfishly and Profit
Links:
Ezra Firestone, https://www.linkedin.com/in/ezrafirestone/.
Smart Marketer: https://smartmarketer.com/get-started/
Molly Pittman https://mollypittman.com/
John Grimshaw https://www.linkedin.com/in/johnwgrimshaw/
If you want to feel better, think better, sleep better, connect with your roots, and stress less(!) tune in today for some slightly unexpected tools that Molly Pittman and John Grimshaw rely on in their personal lives. In this not-business episode, our hosts each share their Top Three favorite tools, hoping that they might help you too!
P.S None of these tools are sponsored! #NOTanAD
YOUR ENGAGEMENT MATTERS!
You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…
Serve the World Unselfishly and Profit
Some Of The Tools Mentioned!
https://www.pureencapsulations.com/
https://www.rainrainapp.com/
https://remarkable.com/
Other Links:
Smart Marketer: https://smartmarketer.com/get-started/
Molly Pittman https://mollypittman.com/
John Grimshaw https://www.linkedin.com/in/johnwgrimshaw/
If you like data, testing, analysis, and AWESOME marketing results, you’re in for a treat. In this episode, our host (and CMO of Smart Marketer), John Grimshaw, dives into the numbers, because after all, aren’t numbers the way that we evaluate what marketing strategies are working and which ones we need to take off the table? So if you’re overwhelmed with different approaches, trial and error is taking its toll, or you want some expert input, this episode will give you concrete guidance and a few great takeaways for your next launch or opt-in. John draws from a training he recently gave in Team Traffic, a community for advanced media buyers.
“What I really love about this is we’ve been seeing really good, consistent results from Facebook even after all the iOS stuff.” John Grimshaw.
Let’s dive in!
YOUR ENGAGEMENT MATTERS!
You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links
Team Traffic https://landing.smartmarketer.com/pages/team-traffic
Smart Marketer: https://smartmarketer.com/get-started/
As digital marketers, online entrepreneurs (and let’s face it, humans) who take daily risks and have a lot going on, Stress is something that we all deal with.
In this episode, Molly and John get practical and dive into their strategies for handling Stress. If you want to feel better and ultimately be more successful, listen for the quick tips that Molly and John each rely on to shake the stress from their bodies and minds.
YOUR ENGAGEMENT MATTERS!
You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links
Getting Things Done book, https://www.amazon.com/Getting-Things-Done-Stress-Free-Productivity
Smart Marketer: https://smartmarketer.com/get-started/
Molly Pittman https://mollypittman.com/
John Grimshaw https://www.linkedin.com/in/johnwgrimshaw/
It's no secret that this year's iOS updates have caused a huge ripple in the marketing and business space. What used to work isn't working anymore, and the industry is trying to keep up!
But in today's "We Out Here" episode, we've got some good news: Facebook Interest Targeting is still working and is more powerful than ever! So listen if you want to get up to speed, skip some trial and error, and get back on track! Molly and John are letting you in on a recording from last week's "Your Next Move" group coaching program. It's a deep dive, tactical episode that also happens to be Molly's favorite part of Digital Marketing!
YOUR ENGAGEMENT MATTERS!
You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…
Serve the World Unselfishly and Profit
--
Links
Your Next Move Group https://www.yournextmovegroup.com/
Smart Marketer: https://smartmarketer.com/get-started/
Molly Pittman https://mollypittman.com/
John Grimshaw https://www.linkedin.com/in/johnwgrimshaw/
So you want to get out of Digital Marketing? Are you over it? Conflicted?
As you heard in Episode 59 (check that out first if you haven’t yet), our host Molly also felt this way, and John can also relate. But Don’t make any sudden moves UNTIL you’ve listened to both parts of this conversation. In this #NotBusiness episode, you will hear about the flip side, the good stuff, and ultimately why Molly and John ultimately stay in the game:
What makes Digital Marketing so ** Awesome!
YOUR ENGAGEMENT MATTERS!
You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Links
Smart Marketer: https://smartmarketer.com/get-started/
Molly Pittman https://mollypittman.com/
John Grimshaw https://www.linkedin.com/in/johnwgrimshaw/
This episode is really timely! Instagram's new DM automation feature is the talk of the town in the bot and messenger space.
What is it, and How does it work? Should I get on board? How do I dive in?
We think these are great questions and we're here to help! So we've brought in the experts, and we are giving you a taste of our Team Traffic program! Listen as Natasha Takahashi, Co-Founder & CMO of School of Bots talks with Danielle Pierre, Marketing Manager @ Smart Marketer, about how this new feature can help you!
YOUR ENGAGEMENT MATTERS!
You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…
Serve the World Unselfishly and Profit
Smart Marketer, https://smartmarketer.com/get-started/
Team Traffic, https://landing.smartmarketer.com/pages/team-traffic
ManyChat, https://manychat.com/
School of Bots, https://schoolofbots.co/roi-with-chatbots
Natasha Takahashi https://www.linkedin.com/in/natashatakahashi/
So you want to get out of Digital Marketing? You're over it. You're conflicted. Let's talk about this.
Surprisingly, Molly also felt this way, and John can relate too. Even when you're hugely successful, 'the struggle is real'. In this #NotBusiness episode (and in Episode 61, too), you will hear about the challenges, the remedies, and why Molly and John ultimately stay in the game.
YOUR ENGAGEMENT MATTERS!
You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…
Serve the World Unselfishly and Profit
Links
Smart Marketer: https://smartmarketer.com/get-started/
Molly Pittman https://mollypittman.com/
John Grimshaw https://www.linkedin.com/in/johnwgrimshaw/
This has been an unusual year for a lot of brands and a tough year for many. So today, Molly and John invite you behind the scenes to look at the last six months at Smart Marketer. Hopefully, you can glean something from their experience and maybe feel a little less alone in your journey! Whether you're having a knock-out year or not, it's always a good idea to stop and reflect before you move forward.
This is Part 2! In Episode 56 (Part 1), Ezra Firestone talked with Molly and John about the challenges and successes across his E-Commerce and Saas brands. Be sure to go back and take a listen.
YOUR ENGAGEMENT MATTERS!
You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions?
Please send us an email at support@smartmarketer.com, and don't forget to…
Serve the World Unselfishly and Profit
Links:
Smart Marketer https://smartmarketer.com/get-started/
How do you handle it when someone comes out of the left field and throws insults and accusations your way? Has this happened to you in business?
This JUST happened to our Host Ezra Firestone, Founder of Boom by Cindy Joseph and Smart Marketer. In this episode, Ezra takes us behind the curtain and talks through what happened, the whole interaction, and how he’s choosing to process it.
Listen if you want to learn how to process uncomfortable conflicts better (whether they come up in business or your personal life).
To get more show notes for this episode, go to: https://smartmarketer.com/ep57.
YOUR ENGAGEMENT MATTERS!
You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or Subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, sharer your favorite episodes with friends, and be sure to tag us in your next post, #WeOurHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
—-
How’s 2021 going for you? Is your business experiencing a reaction to 2020? Are your clients reeling or thriving? How about that pesky iOS14.5?
In this episode, our hosts Molly Pittman and John Grimshaw talk with Ezra Firestone at the halfway point of an interesting year! Ezra shares frankly about the challenges and the successes across his E-Commerce and Saas brands.
Listen if you could use some encouragement, inspiration, and a Playbook for moving forward no matter where you find yourself this year.
YOUR ENGAGEMENT MATTERS!
You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Does the thought of taking time off make you feel anxious? Resentful? Even guilty? We have an important episode for you today as John and Molly team up to discuss another #NotBusiness topic that will reframe rest and set you up for (sustainable) success. If you want to feel less stressed and less reactionary, this episode will help! Listen as they share how intentional time off will help you feel sharper, more creative, and more fulfilled. John shares how to avoid the pitfalls of laptop work/life culture and Molly shares how her approach to taking PTO has evolved over her career (and the surprising result). Let’s go! YOUR ENGAGEMENT MATTERS! You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or, Subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, sharer your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit
Get ready for a high-impact 20 minutes! John is the solo host of this episode, where he breaks down your 4 best opportunities to make additional sales and increase your brand's average lifetime customer value. Using tons of real-world examples, John teaches you how to pinpoint the moments WHEN your customers are ready and willing to make additional purchases and HOW to capitalize on these opportunities (including a Shopify app that makes the whole process super easy). Let's go!
To get the show notes for this episode, go to: https://smartmarketer.com/ep54
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Subscribe to The Smart Marketer Podcast
- Leave us a review on Apple Podcasts
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #NotBusiness
Have questions? Send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
How can a Chief Marketing Officer help YOUR brand grow? Our hosts Molly Pittman and John Grimshaw welcome Pepijn Hufen to the show to discuss why brands need a good CMO. You'll learn how this idea led the 3 of them to start a new joint business, the Your Next Move Group, where they act as "fractional CMOs,” providing their clients with guidance and strategy to help them grow. Listen to this episode to learn how to copy their launch strategy for your next product or business, and go to yournextmovegroup.com to hire your own fractional CMO!
To get the show notes for this episode, go to smartmarketer.com/ep53
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Subscribe to The Smart Marketer Podcast
- Leave us a review on Apple Podcasts
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #WeOutHere
Have questions? Send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Which (non-business) books have had the biggest impact on your life? In a follow-up to episode 50, Molly and John share the 6 books that have helped mold them into the people they are today: literature that has inspired our hosts to travel the world, control their minds, and make the world a better place. Now, they hope to inspire you to give these books a read!
To get the show notes for this episode, go to smartmarketer.com/ep52
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Subscribe to The Smart Marketer Podcast
- Leave us a review on Apple Podcasts
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #NotBusiness
Have questions? Send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
How do you come up with high-converting offers? In this episode, hosts Molly Pittman and John Grimshaw detail their journey from ideation to launch of Smart Marketer's new mentorship program,Train My Social Media Manager. You’ll hear why they included additional teammates in the creation process and why it was important to have 4 great hooks. Plus, Molly shares how she structures Facebook campaigns post-iOS 14 and John explains why the ICOSA Framework will always be relevant to your business.
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Subscribe to The Smart Marketer Podcast
- Leave us a review on Apple Podcasts
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #WeOutHere
Have questions? Send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Which books have helped you grow personally and professionally? In this new segment of #NotBusiness, John and Molly discuss the books that have had the biggest impact on their professional growth. You’ll learn what Molly reads every year to refuel her creativity, the book that helped John prepare for his new role at Smart Marketer, and more insights they've picked up across years of reading. From pages that engulf you in a world of marketing and wizardry to the examination of each stage of life as it relates to business, this booklist has something for everyone.
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Subscribe to The Smart Marketer Podcast
- Leave us a review on Apple Podcasts
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #WeOutHere
Have questions? Send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Why should you invest in product creation and remodeling? Molly and John just launched Smart Marketer's new mentorship program and it was one of their most successful product launches to date. Why? Because they innovated. To promote Train My Social Media Manager, they used a next-level lead magnet to deliver tremendous value and attract warm and cold audiences alike, earning them super low CPAs despite the new challenges of iOS 14. In this episode, get the full breakdown of their successful product launch and learn why you should always be creating new products and updating existing ones.
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Subscribe to The Smart Marketer Podcast
- Leave us a review on Apple Podcasts
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #WeOutHere
Have questions? Send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
How do you prepare for the day ahead? In this episode, our hosts Molly Pittman and John Grimshaw share their 7 best tips for staying productive, energized, and efficient throughout the day. They discuss topics like scheduling tactics, hosting ZOOM meetings, half-day Fridays, and smiling (until it hurts). Use these 7 tips to help support good habits and conquer the day!
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Subscribe to The Smart Marketer Podcast
- Leave us a review on Apple Podcasts
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #NotBusiness
Have questions? Send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
What are the pros and cons of selling on Amazon? Ezra hosts this episode solo to share insight into why — after 9 years and $125 million in sales — he finally expanded his ecommerce brand onto Amazon, including why he always avoided selling on the platform and the factors that ended up changing his mind. Plus, you’ll learn why advertising is expected to be a little more difficult this year, and the other revenue channels you should focus on instead.
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Subscribe to The Smart Marketer Podcast
- Leave us a review on Apple Podcasts
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #WeOutHere
Have questions? Send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Want to grow your own Social Media Director in-house? Continuing our conversation with BOOM!’s Social Media Director, Laura Palladino, she tells us all about how she discovered her passion for digital marketing. We’ll discuss what she was doing before she met Ezra Firestone, how she came to work for him, and how he provided a safe learning environment for her to grow into her new role. You’ll also learn how she furthered her education in social media, the advice she’d give to her younger self, and how the ICOSA Framework helped define her approach to marketing. To hear the first part of this conversation, go back and listen to episode 45.
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Subscribe to The Smart Marketer Podcast
- Leave us a review on Apple Podcasts
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #WeOutHere
Have questions? Send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Want to turn social media into a high-impact marketing machine for your brand? Laura Palladino is the Marketing Director at BOOM!, a $40 million-a-year brand, and she joins the podcast to share her proven social media strategy — the ICOSA Framework. ICOSA stands for “Ideation, Creation, Optimization, Syndication, Amplification” and by using this 5-step system, Laura helped BOOM! generate over 355K Facebook fans and 700K email subscribers. You can swipe this framework, get Laura’s daily schedule and watch a bonus video training by going to SmartMarketer.com/ICOSA.
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Subscribe to The Smart Marketer Podcast
- Leave us a review on Apple Podcasts
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #WeOutHere
Have questions? Send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
How did an 8-figure business optimize ad performance after the iOS 14 update? Find out in this conversation between the Marketing Manager of Smart Marketer, Dani, and the CMO of BOOM!, Boris. After some of the worst ad results he'd seen in years, Boris discovered a few small changes that had a big impact on ROI. You'll hear how BOOM!’s Amazon launch impacted their ad results, what Boris learned from a determined member of Ezra's mastermind, why you should run an evergreen discount, and so much more!
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Subscribe to The Smart Marketer Podcast
- Leave us a review on Apple Podcasts
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #WeOutHere
Have questions? Send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
This is essential to managing and growing a brand... John is the solo host of this episode focused on the MVP Inventory System. MVP stands for "Mission, Vision, Principles" — concepts that are essential to managing and growing a successful brand. In this episode, John shares how we’re applying these concepts at Smart Marketer, how the MVP inventory can be used in decision-making, and the mindful effort being put into keeping them intact during the day-to-day grind. You’ll also learn how larger companies approach these topics, including the questions you should ask to figure out your own MVP Inventory System.
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Subscribe to The Smart Marketer Podcast
- Leave us a review on Apple Podcasts
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #WeOutHere
Have questions? Send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Molly is joined by Ryan McKenzie of TruEarth to talk about how he scaled to over $100,000/day in ad spend with amazing video ads. During this chat, you’ll learn the 7-step ad formula Ryan used to create the viral videos that have skyrocketed his laundry detergent brand. He'll show you how to create the perfect storm for opportunity and growth, including how to use the right hook, invest in consumable creative, speak to the right audience, and get tactical with Facebook’s algorithm.
Click Here For More Show Notes: https://smartmarketer.com/the-7-step-viral-video-ad-formula-behind-100k-day-in-spend/.
YOUR ENGAGEMENT MATTERS!
It really makes a difference when you follow us on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts!
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Which episode has been your favorite? Let us know in a 5-Star Review so that we can deliver more of the content you love.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
New environments offer us amazing opportunities to learn more about ourselves. Molly’s move back home to Kentucky has provided a wealth of experiences that have reinforced her beliefs and helped her grow. Continuing our conversation from Molly’s major life updates in episode 39, she shares the top 5 lessons she’s learned since moving back home and how these lessons help push her to lead a happy, well-balanced life.
P.S. - A special thank you to everyone who’s reached out via Instagram at @mollypittmandigital with feedback and questions. We truly appreciate it and look forward to hearing from all of you!
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Subscribe to The Smart Marketer Podcast
- Leave us a review on Apple Podcasts
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #NotBusiness
Have questions? Send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Are you freaking out about the iOS 14.5 update?
In this #WeOutHere segment, John Grimshaw (CMO of Smart Marketer) is here to help alleviate any concerns you have with a 360° view of the iOS 14.5 update. This is the big one, folks, but it’s NOT the end of advertising (despite everything you’re being told). He shares what’s changed so far, how this update impacts marketers, and how smart advertisers should adapt their strategies. You’ll also learn about 4 alternative sales attribution models to consider and why keeping a positive outlook will determine your overall experience with iOS 14.5.
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Subscribe to The Smart Marketer Podcast
- Leave us a review on Apple Podcasts
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #WeOutHere
- To get a question answered on the podcast, follow and message us on IG at @mollypittmandigital
Have questions? Send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Have you ever moved back to your hometown? Molly’s been traveling a lot these past few years, and now she’s ready to start putting her roots down in one place. In this episode, she opens up about her transition from college student to CEO and the discovery that the places she’s travelled are less important than her growth as a person and the relationships she’s cultivated over that time. Get inspired by Molly’s personal story today, and find the parallels to your own journey that can help you lead a more fulfilling and enjoyable life.
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Subscribe to The Smart Marketer Podcast
- Leave us a review on Apple Podcasts
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #NotBusiness
Have questions? Send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
What happens when execs from Smart Marketer, Zipify & BOOM! all link up?
In this episode, learn the process we used to form our business plan for the next 18 months. We also talk about all the FUN we had at our C-level retreat — we did everything from chopping wood, to revisiting our mission statement, to Ezra cheffin’ up a delicious dinner for us. Plus, Molly answers 2 questions from her Instagram followers that we think everyone should hear. To share your feedback or get a question answered on the podcast, follow and message Molly on Instagram at @mollypittmandigital.
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Subscribe to The Smart Marketer Podcast
- Leave us a review on Apple Podcasts
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #NotBusiness
Have questions? Send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Want to work from home? Here's how... To help you secure that coveted position, Molly and John give you 3 steps to follow to increase your chances of getting hired. They discuss rebuilding your resume and reflecting on positive outcomes, as well as the vast opportunities available in the digital marketing world. (Are you in a leadership role? To learn how to hire new employees and build a team, listen to Episode 21.)
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Subscribe to The Smart Marketer Podcast
- Leave us a review on Apple Podcasts
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #WeOutHere
Have questions? Send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
What did you miss in Ezra's private Q&A hosted by Shopify?
Clubhouse is an exclusive new social channel where you can listen in on live conversations between entertainers, educators and influencers (among others). In this episode, we share the 10 most interesting questions from Ezra’s Clubhouse Q&A hosted by Shopify — including ecomm questions like how Ezra knew his business was headed in the right direction and how he plans to manage customer acquisition post-iOS 14, plus more personal questions like what kind of impact Ezra wants to have as he continues to grow his brands.
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Subscribe to The Smart Marketer Podcast
- Leave us a review on Apple Podcasts
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #WeOutHere
Have questions? Send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Hey CEOs: Want to be a better leader? In this conversation taken straight from his private Mastermind, Ezra Firestone discusses the roles, responsibilities, and challenges that come with being a CEO. He highlights the six pillars you should focus on if you want to become a better leader, including how to handle critical tasks, the key to building a winning culture, and how he gets high-level talent to come work for him.
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Subscribe to The Smart Marketer Podcast
- Leave us a review on Apple Podcasts
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #WeOutHere
Have questions? Send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Do you save tedious tasks for certain days of the week? In part 2 of this series on routine and productivity, Molly and John describe their process for mentally and physically preparing for the work week. You’ll learn the day-to-day routines that boost their productivity, including why you should intentionally divide your time, how Molly starts her mornings off right, and why John’s ready to “eat the frog”. Ribbit
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Subscribe to The Smart Marketer Podcast
- Leave us a review on Apple Podcasts
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #NotBusiness
Have questions? Send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Do you take time to reflect on your accomplishments? (You should!)
In this episode, Ezra joins Molly and John to wrap up this 2-part series on what they’ve learned from working together over the last year, taking a moment to reflect on and appreciate how far they’ve come as peers and individuals. We hope you use this episode as motivation to reinvest in product creation, build processes ahead of time, find your voice of reason, and make the next year better than the last!
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Subscribe to The Smart Marketer Podcast
- Leave us a review on Apple Podcasts
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #WeOutHere
Have questions? Send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
What have we learned after 1 year of running Smart Marketer? In Part 1 of this two part review, our hosts chat with Ezra about why they joined Smart Marketer and share some big lessons learned in their new roles as CEO (Molly) and CMO (John). Ezra also talks about the challenges of giving up creative control and why it was the best thing for the company. A year later, Smart Marketer is growing, more content is being produced, employees are happy, and the gang is sharing all the lessons they learned along the way!
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Subscribe to The Smart Marketer Podcast
- Leave us a review on Apple Podcasts
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #WeOutHere
Have questions? Send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Do you want to be more productive? We know how challenging it can to start new routines or change old ones. So, in this 2-part series, our hosts share how they overcame bad habits and how that led to more productivity at work and at home. We discuss the power of consistency, finding balance in a remote setting, and how to develop new routines that promote personal growth.
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Subscribe to The Smart Marketer Podcast
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #NotBusiness
Have questions? Send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Can you tell the difference between good & bad business opportunities? Join us as Ezra Firestone reveals what the “perfect” business opportunity looks like and which business models to avoid. Many variables will impact your success and pleasure when starting a new business, and to help steer you in the right direction, Ezra goes deep on the opportunities and drawbacks of different business types, including markets, shipping costs, selling propositions, influencers and more!
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Subscribe to The Smart Marketer Podcast
- Leave us a review on Apple Podcasts
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #WeOutHere
Have questions? Send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
How do you get out of a work slump? Molly Pittman and John Grimshaw are joined by Ezra Firestone to discuss how they pull themselves out of creative slumps and regain their enthusiasm for work. Molly shares the 5 tips she uses to her own worklife, while John and Ezra each share what does the trick for them. If you could use a boost of inspiration today, then this is the episode for you.
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Subscribe to The Smart Marketer Podcast
- Leave us a review on Apple Podcasts
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #NotBusiness
Have questions? Send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Do you have communication structures in place? In part 3 of this 3-part series on Communication, Ezra Firestone talks about the need for open communication at work and at home. He shares a few tactics for strong communication, explains "emotional charge" and "value judgments," and much more. (To hear Molly's and John's thoughts on communication, go back and listen to episodes 24 and 26.)
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Subscribe to The Smart Marketer Podcast
- Leave us a review on Apple Podcasts
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #NotBusiness
Have questions? Send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
How can you improve your ad campaigns? Molly Pittman plays the role of detective in this #WeOutHere segment focused on campaign optimization. Molly believes optimization and scaling are both huge mental games, and in this episode she shares her 5-step process for uncovering the clues and cracking the case when it comes to improving any Facebook campaign. Put on your detective cap and get ready to investigate!
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Subscribe to The Smart Marketer Podcast
- Leave us a review on Apple Podcasts
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #WeOutHere
Have questions? Send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Do you take care of your business relationships? In part 2 of this 3-part series on Communication, our hosts talk about cultivating and maintaining strong business relationships. Molly describes how a lack of communication can destroy a successful business, and John gives us a rundown of a book that improved his communication skills. You’ll also hear how John’s parents approached communication, why honesty is so important, how stories dictate our emotions, and a whole lot more.
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Subscribe to The Smart Marketer Podcast
- Leave us a review on Apple Podcasts
- Join Train My Traffic Person and become a Media Buyer! (enrollment closes Feb. 23)
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #NotBusiness
Have questions? Send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Now that you’ve collected campaign data, what’s next? In this #WeOutHere segment, John Grimshaw shares the simple formula he created to help media buyers know whether it’s time to scale a campaign or to go back and make improvements. You’ll learn how to set your scaling budget, the timeline to follow, and why John compares scaling to cooking rice. :)
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Subscribe to The Smart Marketer Podcast
- Leave us a review on Apple Podcasts
- Join Train My Traffic Person and become a Media Buyer! (enrollment closes Feb. 18)
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #WeOutHere
Have questions? Send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
How are your communication skills? Join hosts Molly Pittman and John Grimshaw as they begin a new 3-part series on communication and the impact it has on relationships. Drawing from her "Balanced Being" course, Molly shares why she began focusing on building stronger interpersonal relationships both inside and outside of work. Molly also talks about the challenges she faces as a woman in a male-dominated industry, losing friends due to her success, and how to learn from her experiences to become a better communicator.
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Subscribe to The Smart Marketer Podcast
- Leave us a review on Apple Podcasts
- Join Train My Traffic Person and become a Media Buyer! (enrollment closes Feb. 18)
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #NotBusiness
Have questions? Send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Are you ready to implement new testing strategies in 2021? Hosts Molly Pittman and John Grimshaw give us an in-depth look at how they plan to test and optimize their ads now that there's a decline in in-platform data. John explains conversion "attribution" and gives examples of software and non-software attribution models and services. Plus, he shares the 3 key categories of his tracking strategy, as well as some best practices on what’s working now in their campaigns.
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Subscribe to The Smart Marketer Podcast
- Leave us a review on Apple Podcasts
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #WeOutHere
Have questions? Send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
How do you know who to hire, and when? Ezra Firestone joins the podcast to share how he went from "solo-preneur" to running a team of over 100 people. He explains the differences between insourcing and outsourcing, and reveals the two positions you should fill first when hiring. Tune in to learn how to delegate, invest in new hires and inspire your team!
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Subscribe to The Smart Marketer Podcast
- Leave us a review on Apple Podcasts
- Sign up for our 2021 Traffic Strategy Bootcamp (kicks off Jan. 27)
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #WeOutHere
Have questions? Send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
How are you improving your ad strategy from last year? Ezra Firestone hosts today's podcast to share his new 5-point ad strategy for 2021. With the number of ecommerce businesses on the rise, competition is increasing and standing out in your market is more important than ever. Thankfully, Ezra’s here to give you ad strategies that will give you a big advantage. You’ll learn about content library optimization, creative split-tests, opt-in strategies, top of funnel acquisitions and so much more!
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Subscribe to The Smart Marketer Podcast
- Leave us a review on Apple Podcasts
- Sign up for our 2021 Traffic Strategy Bootcamp (kicked off Jan. 27)
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #WeOutHere
Have questions? Send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Do you have your preparedness checklist for iOS 14? In part 2 of this 2-part segment of #WeOutHere, our hosts Molly Pittman and John Grimshaw get tactical. Big changes are coming from iOS 14 in Q1, and Facebook advertisers need to do to a few simple things to minimize ad disruptions. John and Molly wrap up by discussing the silver lining of the "iOS-ocalypse." Namely, how advertisers with good fundamentals and tailored messaging can thrive by playing the long game.
P.S. Learn more about Facebook domain verification here.
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Subscribe to The Smart Marketer Podcast
- Leave us a review on Apple Podcasts
- Sign up for our 2021 Traffic Strategy Bootcamp (kicks off Jan. 27)
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #WeOutHere
Have questions? Send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
How does the founder of three 7- and 8-figure companies set goals for the year?
In this episode, Ezra Firestone (BOOM!, Zipify, Smart Marketer) shares how he internalizes past results and makes future goals for himself, his loved ones, and his companies. As the founder of multiple 7- and 8-figure companies, Ezra has a full plate in the business world — but what people don't see is that he invests the same amount of energy into his personal life. Listen as he attempts to inspire you to take care of yourself, take care of others, and set big goals with every intent of reaching them.
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Subscribe to The Smart Marketer Podcast
- Leave us a review on Apple Podcasts
- Sign up for our 2021 Traffic Strategy Bootcamp (kicks off Jan. 27)
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #NotBusiness
Have questions? Send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
iOS 14 changes everything for marketers. In part 1 of this 2-part segment of #WeOutHere, our hosts Molly Pittman and John Grimshaw talk about how iOS 14 is transforming Facebook advertising forever. They discuss the Big Tech cold war driving this change, why 30% or more of your audience will be affected, and (most importantly) some of the key strategies you’ll need to survive this upheaval.
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Subscribe to The Smart Marketer Podcast
- Leave us a review on Apple Podcasts
- Sign up for our 2021 Traffic Strategy Bootcamp (kicks off Jan. 27)
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #WeOutHere
Have questions? Send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Do you need a break from social media? Many of us don’t realize just how much time we spend on social, whether for business or for pleasure. Recently, Molly accidentally went on a 6-week break from social media and what she discovered made her want to intentionally take more of them. Listen as she chats with John Grimshaw about the pros and cons of social media and the measures she’s taking to spend less time on these platforms.
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Subscribe to The Smart Marketer Podcast
- Leave us a review on Apple Podcasts
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #NotBusiness
Have questions? Send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
It’s the start of a new year and that means it’s time for Ezra’s annual team kick-off call. Tune in to go behind the scenes of our team call to hear the message our leadership team shared with our employees. We discuss how challenges can become valuable lessons, the importance of taking care of yourself, why every role in the company is as important as the next, and so much more.
Now’s the time to get inspired, make a plan, take action, refocus on your goals and we’re here to help give you direction!
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Leave us a review on Apple Podcasts
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #NotBusiness
Have questions? Send us an email at support@smartmarketer.com and don’t forget to…
Serve the World Unselfishly and Profit.
How comfortable are you with traveling right now? Our beloved hosts, Molly Pittman and John Grimshaw, invite Ezra Firestone to discuss the current climate of domestic and international travel since the announcement of Covid. In this segment of #NotBusiness, they discuss how travel can be both exciting and stressful, and how every trip requires a different type of energy. Tune in to find out how our hosts plan to handle travel going forward — plus get some helpful tips to make your trips a little more pleasurable.
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Subscribe to The Smart Marketer Podcast
- Leave us a review on Apple Podcasts
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #NotBusiness
Have questions? Send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
Our e-commerce company, BOOM! By Cindy Joseph, just passed $100 million in total revenue. And Ezra Firestone believes that if you master the basics, your business can accomplish this too! In the latest #WeOutHere episode, Ezra shares the 5 big dominoes (AKA 5 lessons) that helped BOOM! achieve this milestone. You'll learn how to think about product, how to leverage video advertising, why engaging content matters, and more.
If you want to start 2021 off right, don't miss your chance to pick up the wisdom, inspiration, and dominoes your business needs!
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Leave us a review on Apple Podcasts
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #WeOutHere
Have questions? Send us an email at support@smartmarketer.com and don’t forget to…
Serve the World Unselfishly and Profit.
How will current and future Data & Privacy laws impact your marketing strategy in 2021? In part 3 of this 3-part segment of #WeOutHere, our host John Grimshaw shares his final 4 predictions of what’s to come in 2021. Consumer data is becoming the new oil and it appears to be more valuable day by day. Because of this, legal changes to the acquisition and usage of customer data is trending in favor of customers and less in favor for marketers. If you haven’t given this subject much thought, John is here to break it all down and share what he believes should be your next action items to get prepared. If you haven’t listened to parts 1 & 2, go back to episodes 10 and 12 of this show.
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Leave us a review on Apple Podcasts
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #WeOutHere
Have questions? Send us an email at support@smartmarketer.com and don’t forget to…
Serve the World Unselfishly and Profit.
What will paid traffic look like in 2021? In part 2 of this 3-part segment of #WeOutHere, our host John Grimshaw offers 7 predictions on how paid traffic will change in 2021. Ads are the lifeblood of most businesses because they enable scalable, repeatable growth. You don't want to miss John breaking down how Facebook's recent acquisitions will evolve the platform over the next year. If you haven’t watched part 1, go back to episode 10 of this show.
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Subscribe to The Smart Marketer Podcast
- Leave us a review on Apple Podcasts
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #WeOutHere
Have questions? Send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
How do you deal with negative feedback? If you're in the business of serving customers or sharing yourself or your stories, then you're likely no stranger to haters. And while constructive feedback has real value, complaints and even insults can are harder to swallow and not so helpful.
I struggle with negative feedback, and I know a lot of you do, too. So I got Ezra to weigh in on how he manages the haters while still listening to and respecting customers. He shares his strategies for empathizing and learning from useful complaints, protecting himself from hurtful ones, and knowing which is which.
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Subscribe to The Smart Marketer Podcast
- Leave us a review on Apple Podcasts
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #WeOutHere
Have questions? Send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
What will the global economy look like in 2021? In part 1 of this 3-part segment of #WeOutHere, our hosts Molly Pittman and John Grimshaw offer 8 predictions on what’s coming next year and how you can steer your business toward a successful 2021. John shares data to help you make informed decisions about the actions you need to take, as well as which markets you should avoid and which ones you should invest in.
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Subscribe to The Smart Marketer Podcast
- Leave us a review on Apple Podcasts
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #WeOutHere
Have questions? Send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
If it ain’t broke, don’t fix it. But if it is broke… In this latest installment of #WeOutHere, hosts Molly Pittman (SM CEO) and John Grimshaw (CMO) give us their 4-step system for fixing a broken marketing campaign. They break down the 3 secondary metrics you should be tracking in Facebook, ideal target performance benchmarks, audience overlap, and lots more. Now pull up that broken campaign and let’s get to work!
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Subscribe to The Smart Marketer Podcast
- Leave us a review on Apple Podcasts
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #WeOutHere
Have questions? Send us an email at support@smartmarketer.com and don’t forget to…
Serve the World Unselfishly and Profit.
When faced with returning adversity, are you growing through the process?
Take a moment to reflect with hosts Molly Pittman and John Grimshaw as they share how mishandling certain situations ultimately helped them grow as individuals. They explain that some challenges in life keep coming back, but how we handle them the 2nd time and thereafter is what’s important. Learning from your mistakes is key to improving your life and the lives of others around you and our hosts share a few tips on how you can translate your moments of failure into future moments of success.
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Subscribe to The Smart Marketer Podcast to be entered into our Giveaway
- Leave us a review on Apple Podcasts
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #NotBusiness
Have questions? Send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit
And the winners are... Welcome to a new segment of #WeOutHere, where hosts Molly Pittman and John Grimshaw share real successes and failures from their brands. In this episode, they break down 2 of their most successful marketing campaigns in 2020. These campaigns come from 2 different brands (information products vs. physical products) focusing on two different objectives (acquisition vs. monetization) and no matter what kind of business you're in, this content will absolutely be applicable to you!
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Subscribe to The Smart Marketer Podcast to be entered into our Giveaway
- Leave us a review on Apple Podcasts
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #WeOutHere
Have questions? Send us an email at support@smartmarketer.com and don’t forget to…
Serve the World Unselfishly and Profit.
Have You Found Happiness In Your Life And Career Path? Join in as our hardened hosts, Molly Pittman and John Grimshaw, and favorite guest Ezra Firestone (SM / Zipify / BOOM! By Cindy Joseph) dive deep into their origin stories on how they became the people they are today. The paths they’ve taken to become faces in the digital marketing world are probably not what you think it is. Similar to many business owners, they’ve faced their fair share of challenges and moments of glory that helped define their purpose in life and in business. While listening, you’ll start to realize that their journey might not be too far off from yours and hopefully, it helps you discover a new approach to happiness and success.
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Subscribe to The Smart Marketer Podcast to be entered into our Giveaway
- Leave us a review on Apple Podcasts
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #NotBusiness
Have questions? Send us an email at support@smartmarketer.com and don’t forget to…
Serve the World Unselfishly and Profit
What Is The California Consumer Privacy Act? In this bonus episode, our resilient hosts Molly Pittman and John Grimshaw explain how this new law affects businesses in and outside of California. Similar to European GDPR protocols, this new privacy act gives consumers more control over how their personal information and data is shared with businesses. Get ahead of the curve by looking into services such as Cookiebot, Trackify, Ethica, and by listening to this bonus episode of The Smart Marketer Podcast.
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Subscribe to The Smart Marketer Podcast to be entered into our Giveaway
- Leave us a review on Apple Podcasts
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #WeOutHere
Have questions? Send us an email at support@smartmarketer.com and don’t forget to…
Serve the World Unselfishly and Profit
What’s the most important sentence in an email? The Subject Line. Our hosts, Molly Pittman (SM CEO) and John Grimshaw (SM CMO) collectively have created thousands of subject lines during their time as digital marketers and within the last year, we’ve seen some of our highest click-through rates ever. After analyzing the data, we’ve compiled a list of our top 12 highest-converting email subject lines across 3 different business types (physical products/information/SaaS). Listen in as we discuss why these 12 subject lines were so effective and start implementing these strategies into your business by grabbing the swipe file here.
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Subscribe to The Smart Marketer Podcast to be entered into our Giveaway
- Leave us a review on Apple Podcasts
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #WeOutHere
Have questions? Send us an email at support@smartmarketer.com and don’t forget to…
Serve the World Unselfishly and Profit
Are you investing in yourself and the relationships around you? Tune in as our favorite hosts, Molly Pittman and John Grimshaw, welcome Ezra Firestone (SM / Zipify / BOOM! By Cindy Joseph) back to the podcast to discuss how to take care of yourself outside of work and why it ultimately impacts your success. Ezra believes the number #1 cause of failure for entrepreneurs is burnout due to poor work-life balance, and we’d hate to see that happen to you. That’s why we’re here to help! #NotBusiness.
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Subscribe to The Smart Marketer Podcast to be entered into our Giveaway
- Leave us a review on Apple Podcasts
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #NotBusiness
Have questions? Send us an email at support@smartmarketer.com and don’t forget to…
Serve the World Unselfishly and Profit
Ready To Rollout Your Holiday Sale Event? Listen in as Ezra Firestone (SM/Zipify/Boom! By Cindy Joseph) stops by to share his approach to running a Black Friday/Cyber Monday sale with our hosts, Molly Pittman (SM CEO) and John Grimshaw (SM CMO). We explain which assets you need to run a BF/CM sale and why it should be your biggest sales event of the year. We hope you have your pen and pad ready, you’ll want to take notes!
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Subscribe to The Smart Marketer Podcast to be entered into our Giveaway
- Leave us a review on Apple Podcasts
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #WeOutHere
Have questions? Send us an email at support@smartmarketer.com and don’t forget to…
Serve the World Unselfishly and Profit
How to become happier? Join our hosts Molly Pittman (SM CEO) and John Grimshaw (SM CMO) as they chat with #1 New York Times bestselling author Gabby Bernstein. In this new segment, Not Business, Gabby joins us to share her story and help emphasize our focus on helping you become the happiest, most fulfilled, and most balanced individual outside of work. We discuss how your personal life can affect the performance of your business, and we share advanced methods to help you overcome these challenges. Tune in and get ready to be inspired!
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Subscribe to The Smart Marketer Podcast to be entered into our giveaway
- Leave us a review on Apple Podcasts
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #NotBusiness
Welcome to the first episode of The Smart Marketer Podcast! Join our hosts Molly Pittman (SM CEO) and John Grimshaw (SM CMO) as they sit down with Ezra Firestone (Founder of SM, Zipify, BOOM! By Cindy Joseph) to discuss his 3 most successful business models. See which business model fits you best as we cover some of the pros and cons of running information, physical product, and software companies. Tune in and join us on this new adventure! #weouthere
YOUR ENGAGEMENT MATTERS!
Win a Business Makeover with The Smart Marketer Team!
Here’s how you can make a difference:
- Subscribe to The Smart Marketer Podcast to be entered in our giveaway
- Leave us a review on Apple Podcasts
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #weouthere.
Have questions? Send us an email at support@smartmarketer.com and don’t forget to…
Serve the World Unselfishly and Profit
November 10, 2020
This business is ever changing (and sometimes lonely) - so tune in if you want to grow both professionally and personally, while staying motivated and up to date!
You can expect:
• "We Out Here" Episodes that zoom in on what Molly Pittman, Ezra Firestone, and John Grimshaw are doing right now across their 7 and 8 figure companies. Listen for high-level tips, strategies and tactics for your own business and marketing endeavors.
• "#NOTBusiness" Episodes to enrich your life and keep you evolving as a person (and not just as a marketer/entrepreneur).
• "What's Going Down" bonus episodes to keep you up-to-the minute on all things relevant to marketers and entrepreneurs.
The Smart Marketer Podcast is about to drop on November 9th!
The Smart Marketer Podcast launches on November 9th, with Molly Pittman, Ezra Firestone, and John Grimshaw. We're so glad you're joining us.