The Publisher Lab: Recent Episodes
The Publisher Lab
A podcast that dives deep into the most important issues for online publishers. Tyler and Shelby provide fun and enlightening information on SEO, media trends, site speed, ad earnings, content creation, site testing, and much more.
Join Manny Ramos and Zach Ashmun as they dissect the latest Google algorithm update and its impact on publishers. They delve into critical issues like scaled content, expired domain, and site reputation abuses, highlighting the importance of compliance with Google's guidelines. Zach stresses the value of high-quality content and ethical SEO strategies. This episode is packed with expert advice on navigating the update's challenges and emphasizes the significance of integrity in digital publishing. Tune in for essential insights to stay ahead in the ever-evolving world of SEO!This Week’s Stories: Google paying some news publishers to publish AI-generated articles - https://9to5google.com/2024/02/27/google-ai-generated-articles-news-publishers/ Google releasing ambitious search quality enhancements in the March 2024 core update and multiple spam updates - https://searchengineland.com/google-released-massive-search-quality-improvements-with-march-2024-core-update-and-multiple-spam-updates-438144 Check out the Ezoic blog for more great publisher information and the Publisher Lab’s accompanying blog the Publishing Pulse: https://www.ezoic.com/blog Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a future episode! Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.Chapters: 0:00 - Welcome back to the Publisher Lab 0:27 - Topics for the week0:56 - Google pays small publishers to generate AI news content 2:24 - Transparency & effectiveness of AI-generated content 5:06 - Impact of Google's AI initiative on search results8:57 - Future of AI-generated content for smaller publishers 12:00 - Challenges & feedback on Google’s search quality 15:07 - Impact of Google’s core update on publishers 19:08 - Challenges faced by publishers due to Google updates 23:15 - Scales content abuse, Site Reputation abuse, & Expired Domain Abuse28:30 - General SEO advice for publishers 31:40 - Episode wrap up—————————— Hosted by Manny Ramos & Zach AshmunProduced & Edited Manny Ramos
Join Tyler Bishop and Piper Lofrano in a compelling discussion about AI's impact on digital publishing. They delve into the effects of web crawlers on search rankings and what it means for small publishers. Discover insights from a Reuters Institute study on news sites blocking AI crawlers and the tough choices smaller publishers face: block crawlers or lose traffic. They also tackle Google's push for quality content and Reddit's unique content contributions. Tune in to understand the hurdles small publishers encounter in a landscape ruled by giants.This Week’s Stories: Half of Top News Sites Blocked OpenAI's Crawlers in 2023 - https://www.adweek.com/media/one-half-of-top-news-sites-blocked-openais-crawlers-in-2023-study-finds/ Google: We Want To Reward The Best Content No Matter Site Size - https://www.seroundtable.com/google-big-site-small-site-content-36929.html Exclusive: Reddit in AI content licensing deal with Google - https://www.reuters.com/technology/reddit-ai-content-licensing-deal-with-google-sources-say-2024-02-22/ How Publishers Are Preparing for Google's AI-Enhanced Search - https://www.adweek.com/media/google-sge-search-traffic-publishers-preparing/ The Next Era of Subscriptions: 3 Trends Shaping Publishers' Paid Products - https://www.adweek.com/media/digital-subscriptions-trends-publishers-paid-products/ Check out the Ezoic blog for more great publisher information and the Publisher Lab’s accompanying blog the Publishing Pulse: https://www.ezoic.com/blog Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a future episode! Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.Chapters: 0:00 - Welcome back to the Publisher Lab 0:25 - Piper returns to the Publisher Lab0:42 - AI’s impact in digital publishing 2:40 - Blocking AI crawlers & content originality 10:30 - Content creation with AI & value 12:17 - Google’s Search Algorithm Valuing Quality Over Site Size 13:52 - Google & Reddit’s partnership affect on digital publishers 15:00 - Google’s search ranking and publisher concerns 19:34 - Diversifying traffic sources 21:57 - Creating your content with intent and authenticity25:02 - How publishers are preparing for Google’s SGE 26:12 - Challenges and effectiveness of subscription models 30:06 - Role of generative AI in search experiences38:01 - Significance of audience-focused content 39:03 - Episode wrap up—————————— Hosted by Tyler Bishop & Piper LofranoProduced & Edited Manny Ramos
In this podcast episode, producer Manny Ramos and guest Jan Creidenberg discuss the latest Publishing & AI news. They delve into OpenAI's new video tool, Sora. OpenAI’s entry into web search, how AI answer machines might change how we surf the web, and what publishers can expect from these changes. Jan also taps into his 9 years of experience working in the digital publishing space and shares insights on how publishers can navigate these AI advancements.
This Week’s Stories:
OpenAI will now let you create videos from verbal cues - https://www.cnn.com/2024/02/15/tech/openai-text-to-video-sora/index.html
Report: OpenAI working on web search product - https://searchengineland.com/open-ai-search-product-437563
Will traffic from search engines fall 25% by 2026? - https://searchengineland.com/search-engine-traffic-2026-prediction-437650
It’s the End of the Web as We Know It - https://www.wsj.com/tech/ai/its-the-end-of-the-web-as-we-know-it-2ab686a2?mod=tech_feat1_ai_pos2
Check out the Ezoic blog for more great publisher information and the Publisher Lab’s accompanying blog the Publishing Pulse: https://www.ezoic.com/blog
Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a future episode!
Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.
Chapters:
0:00 - Welcome back to the Publisher Lab
0:17 - Jan Creidenberg joins the Publisher Lab
1:34 - OpenAI’s Sora video generation tool
7:28 - OpenAI’s Venture into Web Search
13:24 - Forecasted decline in traditional search engine traffic
20:15 - Impact on publishers of AI-powered answering machines
21:27 - Adapting to AI in web search & creating valuable content
25:12 - Risk of AI hallucinations
26:48 =- Episode wrap up
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Hosted by Jan Creidenberg & Manny Ramos
Produced & Edited Manny Ramos
Join Tyler Bishop and producer, Manny Ramos, as they navigate the dynamic AI landscape in publishing and tech on this episode. They dive into the rivalry between AI giants and newcomers, unveil ChatGPT's latest features, and discuss the groundbreaking move of AI watermarking on social media. Delve into the debate on consumer trust in AI content, drawing parallels with mass-produced and handmade goods. Plus, get insights on TikTok's bold step into search, challenging Google's reign. Wrap up with their thoughts on how these tech evolutions impact publishers and creators. A must-watch for anyone keen on the future of AI and digital content!
This Week’s Stories:
How competition between big and small AI will shape the tech's future - https://www.axios.com/2024/02/06/ai-big-small-chatgpt-cost
ChatGPT will create a digital memory to help personalize its responses - https://www.axios.com/2024/02/13/chatgpt-memory-digital-remember-responses-openai
OpenAI is adding new watermarks to DALL-E 3 - https://www.theverge.com/2024/2/6/24063954/ai-watermarks-dalle3-openai-content-credentials
Meta Will Label AI Images Across Facebook, Instagram, & Threads - https://www.searchenginejournal.com/meta-will-label-ai-images-across-facebook-instagram-threads/507350/
TikTok pushing users to add Search shortcut - https://searchengineland.com/tiktok-pushing-users-to-add-search-shortcut-437364
One year later: Little change to Microsoft Bing’s search market share - https://searchengineland.com/one-year-later-little-change-to-microsoft-bing-search-market-share-437238
Conor Porter’s News Shorts: https://www.youtube.com/playlist?list=PLt7J02h9vbOR7qEiTAuxxRdw-HPn_zTCl
Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a future episode!
Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.
Chapters:
0:00 - Welcome back to the Publisher Lab
1:55 - Competition between “Big AI” & “Small AI”
10:04 - New ChatGPT memory feature
14:57 - Meta & OpenAI introducing watermarks on images
16:23 - Concerns about authenticity & influence on elections
20:10 - Effect of watermarking on company & social media legitimacy
24:27 - TikTok’s nudge into search & discovery space
30:18 - Bing’s market share & Google’s dominance
31:35 - Impact of TikTok on Google’s Lead
35:43 - Future trends in video & search
38:01 - Episode wrap up
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Hosted by Tyler Bishop & Manny Ramos
Produced & Edited Manny Ramos
Dive into the future of advertising with Terrence Timmons, Connor Brooke, and Manny Ramos on the Publisher Lab podcast. They break down the expected surge in ad spending for 2024, spotlighting the Summer Olympics and UEFA Euro 2024's impact on publishers' revenue. Get the inside scoop on niche ad strategies, Google's Core Web Vitals update, and the move from First Input Delay (FID) to Interaction to Next Paint (INP). Plus, they tackle Google's Search Generative Expereince (SGE) and what it means for your SEO and organic traffic. Learn how to stand out and thrive in the evolving digital landscape. Ezoic Blog about INP: https://www.ezoic.com/everything-you-need-to-know-about-googles-new-speed-metric-interaction-to-next-paint/ This Week’s Stories: Worldwide ad spending growth will accelerate across the board in 2024 - https://www.insiderintelligence.com/content/worldwide-ad-spending-growth-accelerate-2024 Google Core Web Vitals to add Interaction to Next Paint on March 12 - https://searchengineland.com/google-core-web-vitals-to-add-interaction-to-next-paint-on-march-12-437072 Google CEO talks future of SGE, Gemini, Ads, and AI Search - https://searchengineland.com/google-ceo-talks-future-of-sge-gemini-ads-and-ai-search-437048 ‘Pretty hacky’: Decoding publishers’ concerns over Google’s Privacy Sandbox’s Protected Audiences API - https://digiday.com/marketing/pretty-hacky-decoding-publishers-concerns-over-googles-privacy-sandboxs-protected-audiences-api/ Conor Porter’s News Shorts: https://www.youtube.com/playlist?list=PLt7J02h9vbOR7qEiTAuxxRdw-HPn_zTCl Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a future episode! Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.Chapters: 0:00 - Welcome back to the Publisher Lab 0:44 - Digital Ad spend growth6:55 - Google Core Web Vitals Update 13:15 - Google’s Future & Search Generative Experience22:35 - Google including ads in results 25:03 - Publisher concerns with Google’s Privacy Sandbox 32.26 - Episode wrap up—————————— Hosted by Terrence Timmons & Connor BrookeProduced & Edited Manny Ramos
Join Terrence Timmons, Piper Lofrano, and Manny Ramos in a compelling discussion on 'The Publisher Lab' about the evolving social media landscape for children. They analyze a study showing kids spend 112 minutes daily on TikTok, outpacing YouTube, and the rising use of AI tools like ChatGPT by the younger generation. The trio also examines TikTok's move to test 30-minute videos and what it means for creators and publishers. Plus, they delve into legislative actions, like Florida's bill to restrict social media for under-16s, and debate the roles and challenges in safeguarding young users online. Tune in for an insightful look at the intersection of youth, technology, and safety.
This Week’s Stories:
Kids spent 60% more time on TikTok than YouTube last year, 20% tried OpenAI’s ChatGPT - https://techcrunch.com/2024/01/25/kids-spent-60-more-time-on-tiktok-than-youtube-last-year-20-tried-openais-chatgpt/
TikTok spotted testing 30-minute uploads as it continues to inch into YouTube’s territory - https://techcrunch.com/2024/01/24/tiktok-testing-30-minute-uploads-inch-into-youtubes-territory/?guccounter=1
Kids aren’t safe on social media, lawmakers say. Tech CEOs are back in DC to pledge (again) that they’ll handle it - https://www.cnn.com/2024/01/29/tech/big-tech-ceos-youth-safety-senate-testimony/index.html
Florida House passes bill that would ban children under 16 from social media - https://www.axios.com/2024/01/25/florida-house-bill-social-media-child-ban
AI Is Changing the Way We Look at Job Skills — Here's What You Need to Do to Prepare. - https://www.entrepreneur.com/growing-a-business/ai-is-changing-how-we-look-at-jobs-heres-how-to-prepare/467380
Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a future episode!
Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.
Chapters:
0:00 - Welcome back to the Publisher Lab
0:44 - Children’s social media habits
5:38 - Impact of short-form content on publishers
8:56 - Legislative measures for child safety
13:12 - Algorithm’s role in social media harm
17:51 - Defining YouTube & TikTok: Which is social media?
21:53 - Adapting to changes in the workplace due to AI
26:07 - The role of AI in the future of work
33:31 - Future integration of AI in everyday life
38:00 - Episode wrap up
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Hosted by Terrence Timmons & Piper Lofrano
Produced & Edited Manny Ramos
Terrence Timmons and Zach Ashmun dive into the world of Google News and AI-generated content in this episode of The Publisher Lab. They dissect a story featuring Danny Sullivan of Google, unraveling the hurdles new publishers face in ranking. Discover the key roles of authority and topic specificity. They also delve into a German study on search quality, spotlighting spam in product reviews. Terrence shares insights from his book summary website, while Zach offers crucial advice on building authority, trustworthiness, and brand recognition for SEO success. Tune in for an enlightening discussion!
This Week’s Stories:
Google Responds To Claims Of Google News Boosting Garbage AI Content - https://www.seroundtable.com/google-responds-garbage-ai-content-in-google-news-36757.html
New research study asks if Google Search is getting worse - https://searchengineland.com/new-research-study-asks-if-google-search-is-getting-worse-436582
Every Facebook user is monitored by thousands of brands for targeted ads - https://searchengineland.com/facebook-users-monitored-brands-targeted-ads-436676
U.S. publishers experience testing fatigue as they evaluate alternative IDs to third-party cookies - https://digiday.com/media/u-s-publishers-experience-testing-fatigue-as-they-evaluate-alternative-ids-to-third-party-cookies/
Some publishers are starting to see revenue lift from alternative IDs - https://digiday.com/media/some-publishers-are-starting-to-see-revenue-lift-from-alternative-ids/
Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a future episode!
Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.
Chapters:
0:00 - Welcome back to the Publisher Lab
0:59 - Google News Allegations
2:26 - Challenges for News Publishers
11:12 - Quality of Search Engines
15:08 - Impact of Brand Authority
21:10 - Unique Intent of Search Results
23:31 - Keyword Strategies
26:23 - Social media data sharing & Testing fatigue with alternative IDs
31:15 - Transition from third-party cookies to IDs
39:30 - Privacy concerns & safeguards
40:40 - Tips to make the biggest impact as a publisher
45:20 - Episode wrap up
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Hosted by Terrence Timmons & Zach Ashmun
Produced & Edited Manny Ramos
Terrence Timmons, Connor Brooke, and Manny Ramos tackle the intricate world of AI in this must-listen podcast episode. They dive deep into The New York Times' lawsuit against OpenAI, unraveling the thorny issue of AI models trained on copyrighted content and its far-reaching effects on news and AI collaborations. The trio also sheds light on recent policy shifts impacting AI in politics and warfare. Discover why diversifying AI sources is crucial in the wake of OpenAI's internal shifts. Join us for a comprehensive exploration of the challenges and prospects in the fast-changing AI arena.
This Week’s Stories:
OpenAI and journalism - https://openai.com/blog/openai-and-journalism
OpenAI Bans Use of AI Tools for Campaigning, Voter Suppression - https://www.wsj.com/tech/ai/openai-bans-use-of-ai-tools-for-campaigning-voter-suppression-2308fb98?mod=tech_feat1_ai_pos1
OpenAI policies got a quiet update, removing ban on military and warfare applications - https://mashable.com/article/open-ai-no-longer-bans-military-uses-chatgpt
OpenAI Turmoil Pushes Customers to Diversify - https://www.wsj.com/tech/ai/openai-turmoil-pushes-customers-to-diversify-d888b253?mod=ai_more_article_pos2
Threads will allow you to follow Mastodon users by year-end, according to Meta meeting details - https://techcrunch.com/2024/01/12/threads-will-allow-you-to-follow-mastodon-users-by-year-end-according-to-meta-meeting-details/
The Internet Is About to Get Weird Again - https://www.rollingstone.com/culture/culture-commentary/internet-future-about-to-get-weird-1234938403/
Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a future episode!
Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.
Chapters:
0:00 - Welcome back to the Publisher Lab
0:16 - Connor Brooke joins the Publisher= Lab
1:12 - OpenAI's response to lawsuit from The New York Times
12:28 - OpenAI's policies on political campaigning and warfare
20:15 - Diversification of AI sources by companies
31:25 - Decentralization of social media & its impact on publishers
41:53 - Episode wrap up
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Hosted by Terrence Timmons & Connor Brooke
Produced & Edited Manny Ramos
Join Tyler Bishop and Manny Ramos on the Publisher Lab podcast as they delve into Google's search generative experience (SGE) and its massive impact on 84% of search queries. Discover how SGE is reshaping search results and what it means for publishers' content strategies. They also dissect The New York Times' lawsuit against OpenAI and Microsoft, probing into the murky waters of AI, copyright, and the future of content creation. Hear their take on AI models as 'plagiarism machines' and the potential legal complexities ahead. Amidst these tech and legal shifts, they underscore the undiminished value of quality content and audience connection.
This Week’s Stories:
New Google SGE insights: Content formats, YMYL, product views - https://searchengineland.com/new-google-sge-insights-content-formats-ymyl-product-views-435849
94% of Google SGE links are different from organic search results, study finds - https://searchengineland.com/google-sge-links-organic-search-results-study-436275
The New York Times wants OpenAI and Microsoft to pay for training data - https://techcrunch.com/2023/12/27/the-new-york-times-wants-openai-and-microsoft-to-pay-for-training-data/
OpenAI In Talks With Dozens of Publishers to License Content - https://finance.yahoo.com/news/openai-talks-dozens-publishers-license-215059899.html
‘Impossible’ to create AI tools like ChatGPT without copyrighted material, OpenAI says - https://www.theguardian.com/technology/2024/jan/08/ai-tools-chatgpt-copyrighted-material-openai
Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a future episode!
Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.
Chapters:
0:00 - Welcome back to the Publisher Lab
2:09 - Google’s SGE impact on search queries
6:45 - Challenges for publishers posed by SGE
9:06 - Preventing content theft
14:40 - Implications of SGE for publishers
17:18 - The New York Times’ lawsuit against OpenAI & Microsoft
20:45 - Intellectual copyright & AI
28:50 - OpenAI’s licensing agreements with publishers
36:40 - OpenAI admits the necessity of copyrighted material
40:01 - Publisher’s perspective and legal battles
43:43 - Episode wrap up
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Hosted by Tyler Bishop & Manny Ramos
Produced & Edited Manny Ramos
Dive into the tech world with Tyler Bishop in the latest Publisher Lab episode! Tyler spotlights cutting-edge technologies for publishers, focusing on AI and web development tools. Get tips on boosting productivity and creativity, from macro pads to window managers. Learn about using SVGs for animations, capturing perfect screenshots, and AI-powered redirect management. Tyler navigates the complexities of the WordPress REST API, highlighting security concerns, and introduces Postman for API mastery. He emphasizes the need for diverse content formats and essential web development skills, all while anticipating the exciting publishing advancements of 2024. Tools in this video:https://www.svgator.com/https://app.diagrams.net/https://spiritapp.io/https://www.headshotpro.com/tools/free-pfp-generator?ref=producthunthttps://splendidis.moxadventu.com/?ref=producthunthttps://shahadat.pro/akriti-abstract-vector-shapes?ref=producthunthttps://iconscout.com/https://coolors.co/image-recolorhttps://emojipedia.org/constructionhttps://www.autoregex.xyz/https://www.macupdate.com/https://www.keebmonkey.com/products/megalodon-triple-knob-macro-padvercel.comcloudflare.comhttps://developer.wordpress.org/rest-api/https://code.visualstudio.com/https://www.postman.com/Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a future episode! Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.Chapters: 0:00 - Welcome back to the Publisher Lab 1:05 - Adapting to audience needs 4:43 - Benefits of a Macro Pad7:30 - Enhancing creativity with SVG11:18 - Leveraging Lottie animations 13:22 - Visual Design with Draw.io 17:45 - Enhancing screenshots with Splendid19:57 - Accessing Design Resources 20:58 - Web development with AI 23:07 - JSON Viewer Chrome extension 23:58 - Wordpress REST API & content accessibility25:01 - Postman & API management 27:45 - MDX & Python Scripting 32:55 - Web development tools and hosting platforms 35:00 - Episode wrap up—————————— Hosted by Tyler Bishop Produced & Edited Manny Ramos
Gear up for a tech treasure trove in this special Publisher Lab podcast episode! Host Tyler Bishop unveils web development, content creation, and digital publishing tools. Tyler covers everything from AI wonders like ChatGPT and Flow GPT to innovative platforms like Copilot Live, Pico Apps XYZ, and more. Dive into the world of Chrome extensions and task-specific GPT models. Plus, get a sneak peek at our next episode on website building and interactive content. Check out our companion blogs and videos on the Ezoic website for more insights! Companion Blog: Ezoic.com/blogs/companion-podcast Tools in this video:https://threejs.org/https://stems.app/https://spline.design/https://rive.app/https://www.recraft.ai/https://www.copilot.live/?ref=producthunthttps://freeflo.ai/https://www.phot.ai/?ref=producthunthttps://www.pikzels.com/aihttps://aiemploye.com/?ref=producthunthttps://beta.dreamstudio.ai/generatehttps://flowgpt.com/https://chat.openai.com/gpts/editor/g-3xX1jkvuDhttps://picoapps.xyz/Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a future episode! Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.Chapters: 0:00 - Welcome back to the Publisher Lab 3:28 - Rise of AI tools 6:17 - Building Custom GPT Models9:15 - Using GPT for Content Creation10:15 - Chrome Extensions and their ease of creation 11:07 - Building a GOPT with specific functions 17:26 - Using Flow GPT for pre-created GPTs21:40 - AI automation tools 25:45 - Automatic thumbnail creator 30:01 - Audio layer separation 31:53 - Spline Design 32:49 - Rive 35:56 - Three.js 41:32 - Episode wrap up—————————— Hosted by Tyler Bishop Produced & Edited Manny Ramos
Join host Tyler Bishop and Ezoic CEO, Dwayne Lafleur, in a riveting discussion on the future of digital publishing and advertising. They dive into AI chatbots, shifting user behaviors, and the power play between platforms and publishers. Uncover the truth about digital ad transparency and generative AI's industry impact. Plus, Dwayne shares invaluable tips for publishers to thrive in this evolving landscape using AI and other cutting-edge tools.
Topics this week:
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Rise in Generative AI & Role of Chatbots
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The Trajectories of Google, Digital Media, & User Behavior
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The Health of Digital Advertising in 2023, Will Power Dynamics Shift?
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Existential Threat of AI-Generated Content
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Big Tech & AI: Innovation, Power Dynamics, & Drama
Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a future episode!
Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.
Chapters:
0:00 - Welcome back to the Publisher Lab
0:30 - Ezoic CEO Dwyane Lafleur joins the Publisher Lab
4:28 - How digital content has evolved in the last 15 years
7:38 - The rise of generative AI
18:15 - Google’s dominance in the search engine space
22:00 - Google’s foresight and adaptation
25:10 - The importance of hosting video content
32:18 - Transparency in digital advertising
39:20 - AI potentially replacing search engines
44:38 - Evolution of AI workflows
47:15 - ChatGPT’s progress and potential of smaller AI models
52:10 - Speculations of what’s to come in 2024
56:50 - Dwayne’s advice for publishers going into 2024
59:50 - Episode wrap up
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Hosted by Tyler Bishop & Dwayne Lafleur
Produced & Edited Manny Ramos
Tyler Bishop and Terrence Timmons unpack the latest in publishing on this week’s Publisher Lab! They delve into Google's Gemini AI model, the competitive AI market, and Google’s Project Ellman narrative-creating prowess. Discover the AI Alliance's push for open-source AI and the debate over ChatGPT's performance. Plus, they tackle big tech's data privacy challenges and the ethical balance of using user data. Tune in for a deep dive into the evolving world of AI and publishing!This week’s stories: Google’s Gemini isn’t the generative AI model we expected - https://techcrunch.com/2023/12/06/googles-gemini-isnt-the-generative-ai-model-we-expected/ Google admits AI viral video was edited to look better - https://www.bbc.com/news/technology-67650807 Google weighs Gemini AI project to tell people their life story using phone data, and photos - https://www.cnbc.com/2023/12/08/google-weighing-project-ellmann-uses-gemini-ai-to-tell-life-stories.html IBM, Meta form “AI Alliance” with 50 organizations to promote open source AI - https://arstechnica.com/information-technology/2023/12/ibm-meta-form-ai-alliance-with-50-organizations-to-promote-open-source-ai/ OpenAI On ChatGPT GPT-4 Getting Lazier - https://www.seroundtable.com/openai-chatgpt-gpt-4-getting-lazier-36529.html FTC can seek tough new restrictions on Meta’s use of personal data, federal judge rules - https://www.cnn.com/2023/11/28/tech/federal-judge-ftc-meta-personal-data/index.html Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a future episode! Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.—————————— Hosted by Tyler Bishop & Terrence TimmonsProduced & Edited Manny Ramos
Dive into the digital news revolution with Manny, Terrence, and John on our latest podcast episode! They dissect the surge of TikTok news and AI's role on YouTube, sharing their own media habits and the challenges facing publishers, like ad blockers. Discover the rise of algorithm-driven content, the fading role of editorial teams, and the debate over labeling AI content. Plus, they shed light on Google's latest search update favoring genuine, high-quality content.
This week’s stories:
Americans flock to TikTok for news - https://www.axios.com/2023/11/15/tiktok-social-media-news-source-us-data
YouTube Creators Must Comply With New Rules For AI Content - https://www.searchenginejournal.com/youtube-creators-must-comply-with-new-rules-for-ai-content/501437/
Working From Home Spurs Ad Block Rates to Rise - https://www.adweek.com/media/working-from-home-spurs-ad-block-rates-to-rise/
Number of websites blocking Google-Extended jump 180% - https://searchengineland.com/websites-blocking-google-extended-jump-435006
Google Search ranking improvement -
https://searchengineland.com/google-search-ranking-improvement-aims-to-surface-hidden-gems-434623
https://www.searchenginejournal.com/google-discusses-site-quality/502023/
Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a future episode!
Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.
Join Tyler Bishop & guest, John Cole, as they dive into the pulse of the publishing world on the Publisher Lab podcast. This episode zooms in on Sam Altman's return to OpenAI and its soaring valuation. They dissect the critical need for safety and ethics in AI, analyze Google's move to transcribe and index YouTube videos, and explore the future of 3D web environments. Wrapping up, they debate the effects of Facebook and Google's deals on the ad industry.
This week’s stories:
Sam Altman Leaves OpenAI, goes to Microsoft, then returns to OpenAI - https://www.wsj.com/tech/ai/openai-got-its-ceo-back-what-happens-next-6d22f6f6?mod=ai_more_article_pos2
https://searchengineland.com/sam-altman-out-at-openai-in-shocking-leadership-change-434847
https://www.adweek.com/media/sam-altman-move-to-microsoft/
https://searchengineland.com/with-openai-in-chaos-sam-altman-joins-microsoft-434878
https://www.cnn.com/2023/11/20/tech/microsoft-ceo-satya-nadella-openai-sam-altman/index.html
https://www.cnn.com/2023/11/21/tech/microsoft-chatgpt-sam-altman/index.html https://www.searchenginejournal.com/will-sam-altman-return-to-openai-or-join-microsoft/501582/
https://searchengineland.com/sam-altman-returns-to-openai-as-ceo-in-principle-434969
https://www.cnn.com/2023/11/22/tech/winners-losers-openai/index.html
https://www.axios.com/2023/11/22/larry-summers-openai-board
Google Bard can now answer questions about YouTube videos - https://searchengineland.com/google-bard-answer-questions-youtube-videos-435057
https://www.searchenginejournal.com/google-bards-latest-update-enhances-understanding-of-youtube-videos/502053/
How to use Bard to get ahead of Google algorithm updates - https://searchengineland.com/how-to-use-bard-to-get-ahead-of-google-algorithm-updates-434684
What’s happening with Elon Musk & X - https://searchengineland.com/x-advertisers-pausing-campaigns-cutting-ties-435111
https://www.axios.com/2023/11/18/twitter-x-boycott-apple-ibm-advertisers
https://www.axios.com/2023/11/21/x-elon-musk-sues-media-matters-antisemitic-ads
https://www.axios.com/2023/11/20/linda-yaccarino-defends-x-elon-musk-antisemitic-post
Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a future episode!
Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.
——————————
Hosted by Tyler Bishop & John Cole
Produced & Edited Manny Ramos
Join Tyler Bishop & Manny Ramos to explore Microsoft's growing role in publishing and AI's rise on the Publisher Lab podcast. They dive into Google's "Notes", the Google-Microsoft antitrust trial, Google's payment to Apple, Microsoft's AI-curated news, and Twitter's algorithm update. Plus, they discuss Elon Musk's "age of abundance" vision and AI's energy needs, wrapping up with insights on energy sector innovations.
This week’s stories:
Try Notes, a new experiment in Search Labs - https://blog.google/products/search/notes-google-search-labs-experiment/
Google and Microsoft Are Fighting Again - https://www.wsj.com/tech/google-antitrust-trial-exposes-deepening-rift-with-microsoft-d1d8dced?mod=tech_more_article_pos4
Microsoft Replaced Its News Editors With AI. It's Brought One Disaster After Another — and the Wrath of a Major Publication - https://www.entrepreneur.com/business-news/microsoft-ai-publishes-fake-news-on-msn-angers-the/464775
Elon Musk says X is changing its algorithm to highlight smaller accounts - https://techcrunch.com/2023/11/13/elon-musk-says-x-is-changing-its-algorithm-to-highlight-smaller-accounts/
What Elon Musk’s ‘Age of Abundance’ Means for the Future of Capitalism - https://www.wsj.com/tech/ai/what-elon-musks-age-of-abundance-means-for-the-future-of-capitalism-7c0807df?mod=tech_lead_pos4
AI’s Power-Guzzling Habits Drive Search for Alternative Energy Sources - https://www.wsj.com/articles/ais-power-guzzling-habits-drive-search-for-alternative-energy-sources-5987a33a?mod=tech_feat2_ai_pos4
Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a future episode!
Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.
Join Manny, Piper, and Terrence as they tackle Google's latest Reviews Update and its fight against AI scams and copyright fraud. Discover how these changes affect publishers and the critical role of genuine reviews. They also dive into Meta's child protection plans, social media's mental health impact, and the push for clear AI political ads. Plus, they explore the controversial use of news by AI firms and how AI's evolution alters information access.
This week’s stories:
Google Rolls Out November 2023 Reviews Update - https://www.searchenginejournal.com/google-rolls-out-november-2023-reviews-update/500795/
Google Takes Legal Action Against AI Scammers & Copyright Fraud - https://www.searchenginejournal.com/google-takes-legal-action-against-ai-scammers-copyright-fraud/501182/
Meta and Snap must detail child protection measures by Dec. 1, EU says - https://www.reuters.com/technology/meta-snap-must-detail-child-protection-measures-by-dec-1-eu-says-2023-11-10/
Mark Zuckerberg personally rejected Meta’s proposals to improve teen mental health, court documents allege - https://www.cnn.com/2023/11/08/tech/meta-facebook-instagram-teen-safety/index.html
Meta will require political advertisers to disclose AI use - https://www.axios.com/2023/11/08/meta-political-advertisers-disclose-ai
News media advocate: Pay publishers when their content trains AI - https://www.axios.com/2023/11/09/news-media-alliance-danielle-coffey-compensation-ai
Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a future episode!
Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.
Join Tyler Bishop & special guest ,John Cole, on this week’s Publisher Lab podcast for a special journey through our history and a future shaped by AI! They explore AI's transformative power in publishing, dissect Google's latest core update, and reveal how AI is reshaping healthcare. Embrace change and get inspired by the AI-driven tomorrow!
This week’s stories:
Google November 2023 Core Update Rolling Out - https://www.seroundtable.com/google-november-2023-core-update-36326.html
Google says mobile-first indexing is complete after almost 7 years - https://searchengineland.com/google-says-mobile-first-indexing-is-complete-after-almost-7-years-434011
Why publishers are ready to end the high cost of third-party cookies and data leakage - https://digiday.com/sponsored/why-publishers-are-ready-to-end-the-high-cost-of-third-party-cookies-and-data-leakage/
App Store for AI: OpenAI’s GPT Store lets you build (and monetize) your own GPT - https://techcrunch.com/2023/11/06/app-store-for-ai-build-your-own-gpt-and-sell-it-on-openais-gpt-store/
Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a future episode!
Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.
Stay ahead in the digital sphere with the Publisher Lab podcast! Join hosts Tyler Bishop & Manny Ramos as they delve into pressing topics: Google's antitrust trial defenses, Elon Musk's social media challenges, Twitter's user dynamics, the G7's AI code of conduct, President Biden's federal AI standards, and Microsoft's strategic relaunch. Essential listening for industry insights!
This week’s stories:
Google Boss Sundar Pichai Defends Apple Search Deal. Here’s What to Know - https://www.adweek.com/media/google-boss-sundar-pichai-defends-apple-search-deal-heres-what-to-know/
Social Media App X Is Struggling to Attract Users — But Another Once-Beloved Platform Is Making an Unexpected Comeback - https://www.entrepreneur.com/business-news/elon-musks-x-struggles-while-snapchat-sees-user-growth/464347
Despite usage declines, X remains ‘stickier’ than first thought - https://techcrunch.com/2023/10/26/despite-usage-declines-x-remains-stickier-than-first-thought/
G7 Reported To Agree On AI Code Of Conduct - https://www.searchenginejournal.com/g7-ai-code-of-conduct/499625/
What Biden's plan to rely on ethical hacking for AI safety leaves out - https://www.axios.com/2023/10/31/what-relying-on-ai-red-teaming-leaves-out
(AI Tool of the Week) As publishers block AI web crawlers, Direqt is building AI chatbots for the media industry - https://techcrunch.com/2023/10/25/as-publishers-block-ai-web-crawlers-direqt-is-building-ai-chatbots-for-the-media-industry/
Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a future episode!
Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.
Join Tyler Bishop and Manny Ramos as they dive into Google's strategy to push search beyond its typical realm, spotlighting Chrome's address bar innovations. They tackle Twitter's premium subscription plans, shifts in PR due to subscription models, and the platform's dwindling brand presence. Dive into the world of AI in social media, discover Nightshade's role in artists' rights.
This week’s stories:
New Google Chrome Address Bar Features Enable Quicker Searches - https://www.searchenginejournal.com/google-chrome-address-bar-upgrades-enable-faster-searches/498758/
X is launching two new tiers of Premium subscription - https://searchengineland.com/x-is-launching-two-new-tiers-of-premium-subscription-433524
How Subscription Models Like Meta Verified and X Premium Have Transformed the PR Landscape - https://www.entrepreneur.com/science-technology/how-subscription-models-like-meta-verified-have-changed-the/463408
Digiday+ Research: Are brands and retailers giving up on Twitter – sorry – X? - https://digiday.com/marketing/digiday-research-are-brands-and-retailers-giving-up-on-twitter-sorry-x/
DALL-E 3 Image Generator Now Accessible In ChatGPT Plus - https://www.searchenginejournal.com/dall-e-3-image-generator-now-accessible-in-chatgpt-plus/498919/
Anti-ChatGPT app Superfy uses AI to match people for live chats and answers to queries - https://techcrunch.com/2023/10/18/anti-chatgpt-app-superfy-uses-ai-to-match-people-for-live-chats-and-answers-to-queries/
This new data poisoning tool lets artists fight back against generative AI - https://www.technologyreview.com/2023/10/23/1082189/data-poisoning-artists-fight-generative-ai/
Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a future episode!
Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.
Join Manny Ramos, Zach Ashmun, and Terrance Timmons as they dive into Google's "Helpful Content" update and its implications on AI content. They also stress the human-AI collaboration for quality, foresee an AI "arms race", and envision content's future. The team also tackles AI misuse, copyright concerns, a new Twitter-esque app, and AI in blogging.
This week’s stories:
Does Google’s helpful content update penalize AI content? - https://searchengineland.com/does-google-helpful-content-update-penalize-ai-content-433221
Google-Extended does not stop Google Search Generative Experience from using your site’s content - https://searchengineland.com/google-extended-does-not-stop-google-search-generative-experience-from-using-your-sites-content-433058
Google to defend generative AI users from copyright claims - https://www.reuters.com/technology/google-defend-generative-ai-users-copyright-claims-2023-10-12/
Bluesky gets its first third-party app for iOS and Android with Graysky, launching this month - https://techcrunch.com/2023/10/12/bluesky-gets-its-first-third-party-mobile-app-with-graysky-launching-later-this-month/
Upfront’s Kobie Fuller is reimagining the blog post with the interactivity of generative AI - https://techcrunch.com/2023/10/12/upfronts-kobie-fuller-is-reimagining-the-blog-post-with-the-interactivity-of-generative-ai/
Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a future episode!
Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.
Join Tyler Bishop & Manny Ramos as they unpack the latest Google core update and its ripple effects in digital publishing. Discover why prioritizing user needs is key and delve into Google's push for better email quality. Uncover claims of Google tweaking search for profit, and dive deep into the debate on AI-generated news. Plus, Tyler touches on the future of AI services and spotlights groundbreaking tech.
This week’s stories:
Google releases October 2023 broad core update - https://searchengineland.com/google-releases-october-2023-broad-core-update-432935
Gmail to enforce harsher rules in 2024 to keep spam from users’ inboxes - https://techcrunch.com/2023/10/03/gmail-to-enforce-harsher-rules-in-2024-to-keep-spam-from-users-inboxes/
Google: We Do Not Delete Queries & Replace Them With Better Monetized Ones - https://www.seroundtable.com/google-deletes-queries-replace-36165.html
The Messenger Pens AI Partnership to Verify Its Reporting Quality - https://www.adweek.com/media/the-messenger-ai-partnership-seekr/ Big Tech Struggles to Turn AI Hype Into Profits - https://www.wsj.com/tech/ai/ais-costly-buildup-could-make-early-products-a-hard-sell-bdd29b9f?mod=tech_lead_pos1
Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a future episode!
Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.
Join Tyler Bishop & Manny as they delve into the publishing industry's hot topics. Dive deep into the Google antitrust trial, uncover revelations from leaked emails, and unpack Bing's partnership with OpenAI. As advertising pivots to digital, discover why publishers must evolve. Listen, engage, and support! 🎙️ #DigitalLandscapeUpdateThis week’s stories: Google search antitrust trial updates: Everything you need to know (so far) - https://searchengineland.com/google-search-antirust-trial-hearing-updates-431977 Apple has 19 billion reasons not to build a Google Search rival - https://searchengineland.com/apple-has-no-plans-to-make-a-google-rival-432474 Emails Show Google Search & Ad Execs Plotting To Increase Ad Revenue - https://www.searchenginejournal.com/google-execs-scheme-to-increase-ad-revenues/497461/ ChatGPT Browse with Bing returns after being disabled 3 months ago - https://searchengineland.com/chatgpt-browse-with-bing-returns-after-being-disabled-3-months-ago-432562 26% of the top 100 websites are now blocking GPTBot - https://searchengineland.com/more-popular-websites-blocking-gptbot-432531 Why publishers are questioning the effectiveness of blocking AI web crawlers - https://digiday.com/media/a-symbolic-gesture-publishers-question-the-effectiveness-of-blocking-ai-web-crawlers/ Google Lets Publishers Opt Out of AI Training Data - https://www.adweek.com/programmatic/google-extended-publishers-opt-out-ai-training/ The Digital Ad Sales Recovery Isn't Saving Traditional Media - https://www.adweek.com/convergent-tv/digital-ad-sales-recovery-traditional-decline-magna-forecast/ Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a future episode! Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.
Tyler Bishop and SEO Specialist, Zach Ashmun, explore SEO's crucial role for publishers. They discuss AI, the value of unique content, and Google's AI stance. Zach shares his SEO expertise from Ezoic, and they address the shift from third-party cookies in digital advertising. Dive into the dynamic world of SEO!
This week’s stories:
Links are not a top 3 Google Search ranking factor, says Gary Illyes - https://searchengineland.com/links-google-search-ranking-factor-gary-illyes-432422
AI has transformed search, but how should marketers use it for better keywords? - https://www.thedrum.com/insight/2023/09/20/ai-has-transformed-search-how-should-marketers-use-it-better-keywords
For premium publishers, proving an advertiser’s return on investment is more important than ever - https://digiday.com/media/for-premium-publishers-proving-an-advertisers-return-on-investment-is-more-important-than-ever/
Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a future episode!
Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.
In the Publisher Lab podcast, Tyler Bishop and Manny cover the antitrust trial against Google, discussing US Justice Department accusations, Google's strategic deals with companies like Apple, and CEO Sundar Pichai's testimony. They touch on Google's ad monopoly and pricing controversies. They also mention Google's AI software Gemini, TikTok's live shopping, and big tech regulation challenges.
This week’s stories: Google Antitrust Trial Week 1: Feds Paint Picture Of Search Bully - https://www.searchenginejournal.com/google-antitrust-trial-week-1-feds-paint-picture-of-search-bully/496577/#close
US argues Google wants too much information kept secret in antitrust trial - https://www.reuters.com/technology/verizon-executive-testifies-google-search-always-pre-installed-mobile-phones-2023-09-18/
Google Gemini: What We Know So Far - https://www.searchenginejournal.com/google-gemini-what-we-know-so-far/496494/#close
TikTok Shop Officially Launches In The US - https://www.searchenginejournal.com/tiktok-shop-officially-launches-in-the-us/496174/
Elon Musk should be forced to testify on X’s ‘chaotic environment,’ US regulator tells court - https://www.cnn.com/2023/09/12/tech/elon-musk-testify-privacy-probe/index.html
X launches account verification based on government ID - https://techcrunch.com/2023/09/15/x-launches-account-verification-based-on-government-id/
Highlights From The AI Insight Forum Exploring AI Regulation - https://www.searchenginejournal.com/highlights-from-the-ai-insight-forum-exploring-ai-regulation/496403/
Tech Titans Zuckerberg, Musk, Altman Bring AI Debate to Washington - https://www.wsj.com/tech/tech-titans-look-to-lobby-washington-on-aiin-different-directions-8aeee4ca?mod=ai_news_article_pos5
Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a future episode!
Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.
In the Publisher Lab podcast, Tyler Bishop and Manny Ramos address digital publishing's evolution, touching on Google's EU gatekeeper status, legal news influencing Elon Musk and content moderation, AI in art, the waning effectiveness of models like ChatGPT, and media bundling trends.
This week’s stories:
Google Designated A “Gatekeeper” Under EU Rules: What It Means - https://www.searchenginejournal.com/google-designated-a-gatekeeper-under-eu-rules-what-it-means/495614/
Google files motion to dismiss Gannett's ad tech lawsuit - https://www.axios.com/2023/09/08/google-gannett-antitrust-lawsuit-motion-dismiss
X, formerly Twitter, challenges California’s new transparency law as unconstitutional - https://techcrunch.com/2023/09/08/twitter-x-elon-musk-california-moderation-transparency-law-as-unconstitutional-ab-587/
Artists sign an open letter saying generative AI is good, actually - https://techcrunch.com/2023/09/07/artists-sign-open-letter-saying-generative-ai-is-good-actually/
Study claims ChatGPT is losing capability, but some experts aren’t convinced - https://arstechnica.com/information-technology/2023/07/is-chatgpt-getting-worse-over-time-study-claims-yes-but-others-arent-sure/
Yes, AI Models Can Get Worse over Time - https://www.scientificamerican.com/article/yes-ai-models-can-get-worse-over-time/
AI could choke on its own exhaust as it fills the web - https://www.axios.com/2023/08/28/ai-content-flood-model-collapse
GPT-4: Is the AI behind ChatGPT getting worse? - https://www.newscientist.com/article/2383850-gpt-4-is-the-ai-behind-chatgpt-getting-worse/#selection-673.0-673.46
Google says all online content should be available for AI training unless publishers opt out - https://searchengineland.com/google-content-available-ai-training-publishers-opt-out-430475
How The Charter-Disney Negotiations Will Change Cable And Streaming - https://www.forbes.com/sites/bradadgate/2023/09/08/the-charter-disney-negotiations-impasse-will-change-cable--streaming/?sh=3c1d55401dfc
Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a future episode!
Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.
Chapters:
0:00 - Welcome back to the Publisher Lab
2:19 - Google News: Google Designated a Gatekeeper Under EU Rules
6:45 - Google Files Motion to Dismiss Gannett's Ad Tech Lawsuit
12:03 - Social Media News: X Challenges California's New Transparency Laws as Unconstitutional
15:49 - AI News: Artists' Open Letter on Generative AI
20:58 - ChatGPT Getting Worse Over Time
26:28 - AI Content Credibility & The Need for Expertise
29:10 - Disney & Charter Communications Negotiations - Bundling vs. Unbundling
34:48: - Episode Wrap-Up
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Hosted by Tyler Bishop
Produced & Edited by Manny Ramos
In this episode, Tyler Bishop and Manny Ramos explore advertising, digital publishing, issues with monetization-driven websites, and delays in adopting new video ad standards. They discuss X's (formerly Twitter) privacy changes, AI data collection, advertising's impact on brand and consumer behavior, and address content theft and IP protection.
This week’s stories:
Anatomy of an Ad Tech Outrage - https://digiday.com/marketing/anatomy-of-an-ad-tech-outrage/
Publisher Adoption for New Video Ad Specs Lag 6 Months After Introduction - https://www.adweek.com/programmatic/publisher-adoption-for-new-video-ad-specs-lag-6-months-after-introduction/
X’s Privacy Policy Confirms It Will Use Public Data to Train AI Models - https://techcrunch.com/2023/09/01/xs-privacy-policy-confirms-it-will-use-public-data-to-train-ai-models/
X’s Brand Safety Efforts Called Into Questions (Again) as MRC & TAG Credentials Hang in the Balance - https://digiday.com/marketing/xs-brand-safety-efforts-called-into-question-again-as-mrc-and-tag-credentials-hang-in-the-balance/
ChatGPT’s Reach Limited Among U.S. Adults, Pew Research Shows - https://www.searchenginejournal.com/chatgpts-reach-limited-among-u-s-adults-pew-research-shows/495127/#close
Major Websites are Blocking AI Crawlers from Accessing Their Content - https://www.axios.com/2023/08/31/major-websites-are-blocking-ai-crawlers-from-accessing-their-content
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Welcome back to the Publisher Lab! Host Tyler Bishop is joined by guest Trevor Tevel, an expert in the publishing world, as they discuss gearing up for a successful Q4. Unpacking the holiday season's potential for increased ad rates and recent Google algorithm updates, they emphasize revenue optimization, speed, traffic, and core web vitals for publishers. They explore AI's impact on content creation, transparency, and crafting high-quality content, along with a tip on boosting revenue by linking AdSense accounts to Ezoic. Discover how AI could use nutritional-like labels to inform viewers about AI-generated content. Don't miss this insightful episode's tips on content growth, AI's role, and maximizing publisher potential.
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In this podcast episode of "The Publisher Lab," host Tyler Bishop and Manny Ramos discuss various topics related to publishing and the web. They cover Microsoft Bing's struggle to gain market share, the implications of AI in creating content, the challenges of protecting content from theft, Instagram's new ad layout, and much more! We also have some questions from the audience that cover the deprecation of third-party cookies, and the future of Ezoic.
REST API:
Link from the show - HTTPS://YourWebsite.com/wp-json/wp/v2/posts?
More information - https://make.wordpress.org/core/2016/10/08/rest-api-merge-proposal-part-2-content-api/
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In this podcast episode, Tyler Bishop and Manny Ramos discuss the changes in the world of digital publishing, focusing on Google Search's new "From Publishers You Follow" section. They explore the potential impact on publishers' revenue, comparing it to the decline in Facebook page reach. They also touch on the adoption of generative AI and the legal issues surrounding it. The conversation then shifts to discussing Meta's lack of identity and Twitter's decision to lower the threshold for verified creators to monetize their content. The podcast aims to provide expert insights on the changing landscape of digital publishing and help independent publishers navigate the news.
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In this podcast episode, Tyler and Manny discuss the impact of generative AI on copyright and the limitations of using watermarks to protect content. They also explore the application of AI in the publishing industry, highlighting its potential to streamline revenue operations for publishers. The hosts touch on the importance of building relationships in the advertising industry and caution against relying solely on AI for communication. They encourage publishers to embrace new tools, such as Dream Studio, to enhance content creation. This episode also covers Google's antitrust trial and the disruption caused by Apple's changes to user tracking. The hosts conclude by expressing gratitude to the audience and inviting feedback.
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In this podcast episode, Tyler Bishop is joined by Darnay Luckie, to discuss various topics including their backgrounds, creativity, time management, and the impact of AI on content creation. Luckie shares his experiences as a dancer and hairstylist, working with artists like Rihanna and Beyonce, and emphasizes the importance of finding passion and taking care of oneself. Tyler and Luckie also discuss the balance between the creative and productive processes, the evolution of video content, the power of technology and the internet, and the importance of consciousness and intentionality in using platforms.
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Join Tyler Bishop & Ezoic’s Director of Business Development, Piper Lofrano, as they discuss the changes in the industry over the past decade, including the rise of social media platforms and the challenges faced by publishers in terms of technology and expertise. They also delve into Twitter's rebranding as “X” and its potential implications. As well as cover Google’s recent test of an AI tool to write news content. The episode concludes with a discussion on the benefits of AI in writing and content creation, emphasizing the importance of good content and audience engagement.
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Join Tyler Bishop, T-600, & Producer Manny as they discuss the concerns of ad buyers regarding YouTube's violation of standards and the need for stricter content moderation, Elon Musk's new AI startup, the challenges of AI explaining its reasoning, and the importance of transparency in the AI revolution, and lastly, they also touch on Google's search ranking algorithm and the impact of SERPs on user attention.
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Join Tyler Bishop and Whitney Wright as they discuss Twitter blocking links to threads, the transatlantic data deal between the EU & the US, and the limitations of using AI, specifically ChatGPT, for SEO purposes. They caution against relying solely on AI for SEO and emphasize the importance of human expertise. Tyler also explains the concept of interaction latency and its relationship to website rendering.
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Join Tyler and Whitney as they talk about the new social media app, Threads by Meta (Facebook), sharing their initial thoughts and speculating on its potential success. As well as, the use of AI in content creation and whether AI could be replacing search engines They cover Google Analytic’s violation of GDPR found by Swedish authorities. They also touch on the changing landscape of the industry and the importance of staying flexible and open-minded.
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Join Tyler and Whitney as they navigate the ever-changing landscape of digital marketing, share insights, and keep you up to date with the latest news. Are you struggling to keep up with the changes in Google Analytics? Feeling frustrated with the new version and its altered terminology? Don't worry, Tyler and Whitney are here to help. In this episode, they dive into the world of Google Analytics changes and ranking volatility in Google. But that's not all. Tyler and Whitney also discuss the undervaluation of advertising and the impact of ad inflation. With the supply of ads increasing, the demand for quality content doesn't always keep up. This leads to websites displaying more ads, ultimately devaluing advertising for publishers. They explore the idea of advertisers paying higher costs per click or per impression to increase the value of advertising. Will the industry make this shift? Tune in to find out. They also touch on Facebook ending news access in Canada and the potential impact of new regulations on big tech companies. Plus, they delve into the world of Google and YouTube ads, uncovering a report that claims 80% of YouTube ads breach the platform's own terms of service.
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Are you concerned about your privacy online? Do you know what you're agreeing to when you click "agree" on the terms and conditions? In this episode of the Publisher Lab podcast, hosts Tyler and Whitney discuss the challenges of regulating privacy in the digital age. They explore the government's attempts to regulate privacy, such as GDPR and CCPA, and suggest that the focus should be on regulating dominant players in the industry, such as Google, rather than putting the burden on millions of individual websites.
The hosts also discuss the overuse of the term "AI" in the tech industry and encourage listeners to try building their own AI tools using ChatGPT or other similar technologies. They predict that this approach could be the future of education. Finally, they touch on the EU's order for Google to divest parts of its advertising business and the potential benefits and challenges this could bring for publishers. Overall, the episode encourages publishers to stay informed and adaptable in the ever-changing digital publishing landscape.
Tyler’s WordPress Plugin: https://github.com/tylerbishopdev/ShibaKing-PressLessPost
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Tyler and Whitney are both back in The Publisher Lab from separate super-secret remote locations. This week they discuss the EU’s delay of their AI chatbot, why Facebook’s traffic is falling and how publishers can combat that, and YouTube’s update that makes it easier to earn money.
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Tyler and Whitney are back in The Publisher Lab and discuss the advancement of AI and how it can help digital publishers. They share their thoughts on Wordpress’s new AI content generator, OpenAI CEO, Sam Altman, announcing that GPT-5 is still not in training, and most SEOs are not impressed with the new Google Search Generative Experience.
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Tyler and Whitney return to the Publisher Lab after being out for a few weeks. This week they discuss what you need to know about YouTube’s algorithm in 2023. They also discuss Google Search Generative Experience after it goes live for some users. Lastly, they cover Publishing Trends 2023 report that highlights a decline in traffic.
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Anthony hosts this week’s Publisher Lab and welcomes Ezoic’s Business Intelligence Analyst, Terrence Timmons. This week they talk about Google’s plans for integrating AI into Search, Performance Max, and Google Ads and how publishers can capitalize on these changes. Also, they cover Google’s announcement of their new Topic Authority System. Lastly, Terrence gives tips and insight on how you can use Big Data Analytics to boost the performance of your website.
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Tyler and Anthony are back this week to discuss the big moves that Google and Microsoft have been making by integrating AI into their products. LinkedIn is overtaking Facebook in content discovery. They also discuss the ad rates rising and how publishers can be big winners by using AI.
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Tyler Bishop welcomes Whitney back to the Publisher Lab. This week they discuss how AI is making us rethink what we consider “authentic”. Microsoft unveils a new potential revenue stream for publishers with AI Chat. Also announced at Google I/O, changes are coming to Google Search.
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Tyler Bishop welcomes Anthony Moore back to the Publisher Lab. This week they discuss Google’s use of factors to determine E-E-A-T and ChatGPT is up against the human experience. YouTube Shorts new advertising capabilities and how publishers can make videos more easily now than ever. Lastly, they discuss the upcoming AI meeting at the White House that top tech CEOs have been called to.
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Join our #EzoicEmpowers social media sweepstakes this May and showcase your website achievements for a chance to win one of eight 5,000-word content packages. To participate, simply post on social media using the hashtag #EzoicEmpowers and share what you’re proud of achieving.
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Hosted by Tyler Bishop & Anthony Moore
Produced & Edited by Manny Ramos
Tyler Bishop and Whitney Wright are back this week to discuss the bug/error that caused Meta to heavily overspend past daily spending caps. Also, Google plans to use generative AI to create ads, as well as Google just retired four of its ranking systems.
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Tyler Bishop and Whitney Wright are back this week to discuss the results of Google Ad’s tests of their privacy-focused tech. They also follow up on AI legislation to discuss who owns the copyright for AI-generated content and who is responsible for plagiarism caused by AI. Lastly, Google is planning a new search engine while working on new search features using AI. Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a future episode! TheLatest.Ezoic.com is up!TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.Try Leap today! Leap is a tool that provides everything from optimization features to diagnostics so that websites can pass Core Web Vitals! Learn more at https://www.ezoic.com/leap/
Tyler Bishop and Whitney Wright are back to discuss this week to discuss Google’s speculation of how search will evolve in the next 10 years, ChatGPT and generative AI are facing legal troubles and how different parts of the world are reacting to AI, and the value of Facebook to publishers. Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a future episode! TheLatest.Ezoic.com is up!TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.Join EzoicAds today! Learn more about maximizing your website monetization using Ezoic's sophisticated AI to cater a different ad experience for each unique visitor coming to your site at https://www.ezoic.com/ezoic-ads/
Tyler Bishop and Whitney Wright are back to discuss this week to discuss Google’s company reorganizing to prioritize Bard, meanwhile the UK publishers sue Google for lost revenues. They also cover Amazon’s advertising surge and the advantages that they have as they expand their hold on digital ad market share.
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Tyler Bishop and Whitney Wright are back to discuss this week to discuss Google’s March 2023 Broad Core Update compared to previous updates and misconceptions about how it affects publishers. They also cover Microsoft’s AI-powered Bing is on Google’s search market share, meanwhile, Elon Musk and other tech industry experts are calling for a pause on developing AI.
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Tyler Bishop and Whitney Wright are back to discuss this week to discuss Google’s March 2023 Broad Core Update and how publishers can expect to be affected, the ad industry's effort to revise the standard terms and conditions for digital advertising, and how the recent shift in programmatic market could benefit publishers. Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a future episode! TheLatest.Ezoic.com is up!TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.
Tyler Bishop and Whitney Wright are back to discuss this week to discuss Meta’s new attempt to replace Twitter, the release of OpenAI’s GPT-4 and where Google is in the AI race, Tik Tok entering the search ad market to compete with Google and Microsoft. Also, they dive into questions from the audience and explain the importance of knowing the difference between search engines and AI.
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Tyler Bishop and Whitney Wright are back to discuss Duck Duck Go’s new generative AI “Duck Duck Assist”, Slack’s involvement in the AI race, and expectations for AI’s use as an SEO tool to grow 5x in 2023. Additionally, they cover “ad-flation” as major brands report increased ad spending in 2023.
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0:00 - Welcome back to The Publisher Lab
0:16 - Happy International Women’s Day
0:55 - AI and the next few years in tech
2:26 - Duck Duck Go launches Duck Duck Assist
3:20 - AI and Search Engines
5:58 - Slack announces partnership with OpenAI
7:06 - Newsletters as an area for investment in 2023
10:50 - AI for SEO expected to grow 5x this year
12:50 - Preventing AI hallucinations
15:20 - Major brands report increased ad spend in 2023
16:23 - “Ad-flation”
19:59- Episode wrap up
20:52 - Episode takeaways
Tyler Bishop is back to co-host this week’s episode of the Publisher Lab with Whitney Wright. This time around, the duo discuss how Gen Z’s loyalty to Apple will likely leverage the company’s ability to increase its advertising influence, 9 years of the Google algorithm and its implications, and how AI is considered by publishers and agencies to be the most influential technology on the industry in the near future.
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TheLatest.Ezoic.com is up! Thelatest.ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.
0:00 - Welcome back to The Publisher Lab
0:14 - Tyler’s time in Ireland
1:45 - Gen Z loves Apple
9:03 - Apple as an ad competitor against Google
11:46 - 9 Years of the Google Algorithm
13:22 - Penguin penalties
14:08 - History of Google Algorithm updates
17:39 - Signals about changes to Google to become less clear
20:42 - Agencies and Publishers keeping an eye on AI
22:03 - AI compared to the introduction of email
23:57 - Best approaches to ChatGPT
27:31 - Special Announcement
28:24 - Episode wrap up
29:01 - Episode takeaways
Whitney Wright welcomes a special guest, Anthony Moore, to the Publisher Lab and they discuss PMP deals and how they benefit publishers, Google’s concern about falling behind in the AI race while TikTok and AI-powered Bing try to become search competitors. They also dive into using ChatGPT as a tool for SEO keyword research and writing.
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Tyler Bishop and Whitney Wright are back to discuss generative AI once more, both how Google views AI-generated content and the potential harm it could have on the internet. Additionally, they talk about Meta’s new attempt at better ad targeting transparency.
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Welcome back to the Publisher Lab! This week, Tyler Bishop and Whitney Wright are here to discuss how to handle the growing problem with clickbait and malicious ads, in addition to more information on Microsoft’s ChatGPT and Google’s announcement of Bard.
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Tyler Bishop and Whitney Wright are back in this episode of The Publisher Lab to discuss what everyone is talking about—ChatGPT! ChatGPT is the fastest-growing application EVER with 100 million monthly active users just last month. Some publishers are worried that ChatGPT and AI-generated responses are going to take over the entire industry, from SEO to search results, all while stealing their content. Are these concerns warranted? Tune in to this episode to find out what we have to say about it!
The Publisher Lab is back! Tyler Bishop and Whitney Wright discuss how TikTok is changing the way Gen-Z approaches search and the continued partnership between Microsoft and OpenAI to make AI accessible to everyone. They also touch on the new antitrust lawsuit against Google, filed by the U.S. Justice Department on Tuesday, for monopolizing search and the digital ad market.
Tyler Bishop (Ezoic, CMO) gets into the future of online advertising and how the major platforms are battling 3rd-party cookies with addictive! London's, Simon Andrews. The duo delightfully touches on topics surrounding internet data privacy, the use of cookies in advertising, the value of personalized ads, and why the oldest, most dominant businesses in the world are focused on advertising. Learn about Apple's advantage, where Facebook is troubled by the recent changes, and how Google has proposed everyone adapt in this enlightening deep dive into the world of advertising. More on Ezoic at www.ezoic.com Catch-up w/ Simon at — https://twitter.com/simonbigpicture
Tyler and Shelby discuss a new government report that accuses Google of creating its market dominance through anti-competitive behavior. They also talk about how Quartz's revenue has declined by 57% after switching to monetizing subscriptions and how Amazon's Online Associates has been volatile for some publishers.
Shelby is joined by Whitney Wright to discuss how ad spend for the travel industry is starting to increase ad spend in Europe as tourism starts to reboot and how 26% of U.S. adults turn to Youtube for news. They also talk about how Google is planning to release a new feature called Limited Ads which serves simple ads via Ad Manager to users who didn’t give their consent to share their cookies or other identifiers.
Tyler and Shelby discuss how Facebook seemingly punishes publishers for posting at the wrong frequencies by withholding posts from Facebook's news feed. They also talk about Google's new Web Stories WordPress Plugin and a new media study.
Tyler and Shelby discuss how the U.S. ad economy has increased for the first time since March and how ad rates have hit an all-time peak before the holiday season. They also talk about different methods for creating content that caters to Millenials and Gen Z.
Tyler and Shelby discuss why the Taboola-Outbrain merger was called off and different ways to come up with new content. They also talk about the importance of keywords in domains.
Tyler and Shelby discuss how publishers are eyeing contextual ads for increasing revenue and how the U.S. Department of Justice is expected to pursue Google with antitrust charges. They also talk about a new study on native ads and how Web Core Vitals aren't expected to greatly affect rankings.
Tyler is joined by Whitney Wright to discuss how programmatic publishers are continuing to see a healthy rebound in revenue after the fallout of COVID-19. They also talk about how Facebook, Apple, Google, and Amazon are battling with publishers, and in some cases, each other.
Shelby is joined by Whitney Wright to discuss how ad rates around the world are fairing compared to last year and how TikTok is trying to build a stronger relationship with publishers. They also touch on how publishers can get more information about Google Web Stories.
Tyler and Shelby discuss how the U.S. Department of Justice has cleared Taboola and Outbrain's plan to merge. They also talk about how fashion and retail brands are returning to advertising and the new Google News tab in Search Console.
Tyler and Shelby discuss how the Google Discover help document was updated to include E-A-T and more. They also talk about Google reportedly pushesYoutube over other rivals and a study of click-through rates in Google search.
Tyler and Shelby discuss how there is a new way to drive traffic to websites through a new update to Google Image Search. They also talk about how publishers are reporting an increase in late payments and why Google is paying publishers for news content.
Shelby is joined by the Founder of BestTechie, Jeff Weisbein, to discuss how he's grown his website after starting in 2003 at just 13 years old.
Shelby and Sarah discuss how Google is sharing new information about its take rate and how Instagram is expected to surpass Twitter as a popular news source. They also talk about how digital advertising is starting to make a comeback and how Google agreed to start paying for news content in some countries.
Tyler and Shelby discuss Google Adsense's confirm click penalty and how it affects ad revenue and the future of AMP after Google announced new plans for highlighted stories. They also talk about how Instagram says publishers may need permission from users to embed their photos.
Shelby and Whitney discuss how Google has rolled out the web page highlight feature for HTML pages. They also talk about how National Geographic has adapted its Instagram strategy over 16 years and tips for hosting webinars.
Tyler and Shelby discuss how the speed report has been replaced by Core Web Vitals in Google Search Console. They also talk about Instagram's new monetization partnership with content creators.
Tyler and Shelby discuss how Google Chrome is planning to block resource-heavy ads and how fewer advertisers means more bad ads in the programmatic market. They also talk about how US antitrust regulators are eyeing Google.
Tyler and Shelby talk about the importance of focusing on reader retention and how some publishers are pulling ad inventory to protect their ad rates. They also discuss some strategies for a successful newsletter.
Tyler and Shelby discuss how Travel publications have turned to virtual travel experiences and service journalism and how sports publisher Action Network has adapted their content without live sports. They also talk about the May 2020 Google Core Algorithm update and how Complex networks has undergone a re-brand.
In this solo episode, Tyler discusses how Instagram has seen the greatest gains from the recent spike in social media usage. He also talks about how Reddit is testing a new chatting feature in some communities and how The Wall Street Journal has launched a new micro-website on personal finance to help those struggling financially during the COVID-19 pandemic.
For this special episode, Tyler sits down with Morten Storgaard from Income School Geek to discuss his method for scaling digital properties that he's developed for over 10 years.
Check out Morten's Youtube Channel here: https://www.youtube.com/channel/UCqw18527pDqjDJoN5RD9VKA
Tyler and Shelby talk about a new menu feature in the COVID-19 Google SERP that some SEOs think are here to stay. They also discuss how Future Publishing is adapting its commerce content to changing consumer needs and how to successfully use clickbait titles.
Tyler and Shelby discuss how Amazon recently slash payouts to their affiliates. They also talk about how Betches is providing 'Quarantainment' to their readers and how Google recently lost a case that obligates Google to compensate French news publishers for using their content.
Tyler and Shelby discuss how Teen Vogue is engaging their audience by hosting a virtual prom and how food publishers are giving back to the restaurant industry. They also talk about Bing's new snippet controls and new changes to Google featured snippets.
Tyler and Shelby discuss how sports media companies are getting creative without any live games. They also talk about how Snopes.com can't keep up with misinformation while ad rates slide and the new Chrome 81 update.
Tyler and Shelby discuss a new study that compares user behavior and attitude while browsing the open web versus browsing social platforms. They also talk about how ad rates are expected to tank at the start of Q2 and how publishers should navigate coronavirus-related content.
For this special episode, Tyler Bishop is joined by Ron Stefanski from One Hour Professor to discuss how to he has grown his digital portfolio which includes seven websites and a successful Youtube channel.
Tyler and Shelby discuss how The Weather Channel is customizing its programming in response to the pandemic and how many publishers are taking down their paywalls for coronavirus related content. They also talk about a study on brand bias in Google Search.
For this special episode, Tyler Bishop is joined by Doug Cunnington from Niche Site Project to discuss how to launch a successful Youtube Channel. They dive into how to get started, what metrics to look at, and much more.
Tyler and Shelby discuss investigations surrounding GDPR violations from ad tech companies and how Congress is tightening down on antitrust. They also talk about Android's new voice feature, which can translate and read entire webpages out loud.
Tyler and Shelby are joined again by John Cole to discuss how The New York Times is expecting ad revenue to decrease due to the coronavirus outbreak. They also talk about Buzzfeed's new texting campaign, Google's new FAQ markup guidelines and how the biggest adult website is moving into non-adult content.
Tyler and Shelby are joined by John Cole to discuss the rise of programmatic and how Famous Birthdays have been able to build a media company on the back of programmatic ads. They also talk about Google's patent application.
Tyler and Shelby talk about how Youtube testing a new form of monetization which lets creators earn money directly from viewers and how Complex is working the Parsons School of Design for an online course on streetwear. They also discuss how Warner Bros have changed the name of the newly release Harley Quinn movie for SEO and cover content marketing tips.
Tyler and Shelby discuss research conducted by Google which suggests that 6 different need states influence search behavior and differences between GenZ and Millennials when it comes to content. They also talk about the rise of Dotdash and a few tips for growing your Pinterest following.
Tyler and Shelby discuss how publishers are partnering with Starbucks to gain new readers and how Google has launched a new short-form video app to rival TikTok. They also talk about a new survey on what influences search clickthrough and how Verizon Media is targeting Millenials and GenZ with its new finance hub.
Tyler and Shelby talk about Scroll, the new subscription service offering ad-free access to hundreds of websites. They also discuss the growing use of auto-refreshing ads, Google Search Console's new removals tool, and data from a recent survey on the top digital content trends in 2020.
Tyler and Shelby discuss Google's new desktop search redesign and how webpages with featured snippets no longer appear twice on the first page of organic search results. They also talk about how Spotify is engaging its users with playlists for pets and tips for creating successful Youtube videos.
Shelby is joined by special guest Suthe Mani to discuss Google's latest core update and how 50% of news publishers are planning for subscriptions. They also talk about mobile ad blockers and how College Humor lost its bet on video subscription.
Tyler and Shelby discuss how USA Today is testing bilingual content with a new series. They also talk about the most engaging topics from last year, tips on writing headlines that drive traffic and clicks, and how BBC and Bloomberg are gaining Instagram followers.
In this special holiday episode, Tyler takes a look back at 2019 trends in digital publishing that were predicted like publishers using mixed-revenue models and increased governmental privacy compliance laws. Tyler also goes over some that trends that didn't gain traction like ad rates not surpassing 2018 holiday rates, the rise of "vertical" storytelling, and Tyler takes a look into what's to come in 2020.
Tyler and Shelby cover some media stats about Tiktok, podcasts, and media consumption. They also discuss how Spotify is using user data to connect with their audience and Unsplash's unique way of selling sponsored content.
Tyler and Shelby discuss Black Friday and its effects on the ad revenue index, how Bloomberg news hurts brand with one-sided political coverage, and what food media is doing right for sustainable models. They also discuss how 69% of media is to be traded programmatically in 2020 despite fraud and safety fears.
Tyler and Shelby discuss how users navigate search features and what it means for SEO, how publishers are updating their gift guide strategies to stay competitive on search and social, and that the Telegraph is moving beyond clicks to convince marketers its ads work. They also discuss how Twitter now allows users to hide replies to a Tweet.
Tyler is joined by Suthe as they discuss how Instagram adds new features for publishers called "Reels" that appear to be them taking on TikTok, how publishers are trying new tactics to sell their direct buying platforms, and how Google Chrome now warns of "Mixed Content." They also discuss how the Atlantic is launching a subscriber-only application.
Tyler is joined by Suthe this week as they discuss how Delish doubles site traffic by focusing on search, the impact of Apple's latest privacy update thwarting 'link decoration', and they answer the question of whether publishers should worry about Apple News+. They also discuss the new Google Chrome "badge of shame" for slow sites.
Tyler and Shelby discuss the death of Deadspin, how Google Search Console is beginning to roll out Speed Report, and Google has a new WordPress plugin. They also discuss how Immediate Media tests a new way to share data directly with advertisers.
Tyler and Shelby discuss how the new Federal Trade Commission rules are starting to crack down on fake social media followers, likes, and fake reviews. USA Today also rebuilds its website. They also discuss how DeadSpin.com is in an ad standoff with its owner, G/O Media, and about the Google BERT update.
Tyler and Shelby discuss how publishers are rolling out impeachment newsletters and podcasts, the unexpected ways publishers have been finding success with side platforms, and the top ways to promote your blog.
Tyler and Shelby discuss Google's new snippet controls, how publishers are re-engaging dormant email subscribers, and how Bon Appetit is treating editors like influencers. They also recap Pubtelligence San Francisco 2019.
Tyler and Shelby discuss 3 tips for starting a newsletter, that recently FB agrees to pay advertisers over inflated video stats, and how Google will use AI to determine how often site visitors see ads. They also discuss the Taboola and Outbrain merger.
Tyler and Shelby discuss the details of Google's September Core update and how Google says it will exclude French publishers from search results. They also discuss how the Yoast update will opt users into all snippet features by default, and how Burda Media increased ad revenue by cutting ad clutter.
Tyler and Shelby are joined by John Cole and Paul Cassar of Ezoic to discuss that despite GDPR, programmatic advertising is still growing in Europe, the U.S. House antitrust panel is seeking documents from GAFA (Google, Amazon, Facebook, and Apple), and about how the ad tech industry is crowded and competitive.
Tyler and Shelby are joined by John Cole, COO of Ezoic to discuss the top takeaway and statistics from 3.25 billion site visits, the click-through rate findings from 5 million Google Search results, and how digital publishers are enjoying a short-term CPM spikes up to 50% in the first few days of Google's first-price auction rollout.
Tyler and Shelby discuss how Google tweaks its algorithm to highlight "original reporting" in search results, how sports publisher GiveMeSports credits improved page speed for direct traffic jump of 63%, and how Google's no follow, sponsored, & UGC links impact SEO. They also discuss publishing myths to be cautious of, and Allen recaps some of the highlights of Content Marketing World 2019.
Tyler and Shelby are joined by special guest Gregory Elfrink, Head of Marketing at Empire Flippers, to discuss all things buying and selling websites, emerging trends, and advice for publishers on how to navigate the dynamic environment of website transactions.
Tyler and Shelby discuss how The New York Times is expecting a decline in ad revenue this quarter and why publishers are questioning Google's ad tracking research. They also talk about how video publishers are saving their content for the lucrative holiday season and how this may apply to written content.
Tyler and Whitney discuss Facebook's new 'Off-Facebook' activity tool, Google tests a new highlighting content on-site feature, and Apple and its relation to anti-tracking. They also discuss Google's opinion that killing the cookie has consequences.
Tyler and Whitney discuss how 80% of consumers said they would reduce or stop buying a product if it were advertised alongside dangerous or extreme content, France's digital tax on GAFA (Google, Amazon, Facebook, and Apple), CCPA aka California's verison of GDPR, and will the IAB be able to stop GDPR.
Tyler and Whitney discuss how Instagram bans ad supplier HYP3R for data collection, The Financial Times increases retention by using polls at the end of newsletters, and 4 things you should know before moving behind a paywall. They also discuss how Search Marketing is moving back toward more human interaction.
Tyler and Whitney discuss how 77.5% of shares are on 'dark social' and they also cover some ways to improve your SEO in 2019 from Backlinko.
Tyler and Whitney discuss how Facebook's 'Like' button is a GDPR risk to host websites, trends toward one-question surveys vs. traditional engagement metrics, and how Hearst is building a self-serve platform for ad buying.
Tyler and Whitney discuss privacy regulations like California's version of GDPR going live on Jan. 1st, DuckDuckGo's Q2 growth, and how the New York Times and UK News are choosing quality content over quantity.
Tyler and Whitney discuss LinkedIn's evolution from just a job market to becoming a place for businesses to brand themselves, changes to Google's algorithms in 2019, and Google Chrome closing a major Incognito Mode loophole.
Tyler is joined by Allen and Sarah to discuss the results of a recent poll they held on Twitter. The poll questions asked users about their browsing data, whether they pay for news subscriptions, thoughts on the evolution of Google Search, the trustworthiness of content and more. The results might surprise you!
Tyler is joined by Allen and Sarah this week as they discuss the war for streaming video, the future of PMPs, and how Google is no longer supporting no-index directive in robots.txt files. They also talk about Wednesday’s social media blackout, and how breaking up big tech was a hot topic during last week’s Democratic primary debate.
Tyler and Shelby discuss the dangers of commodity content in an era in which Google's no-click searchers are on the rise. Learn why the evolution of search engines is both an area of concern and opportunity for digital publishers. Additionally, see why the future of mobile and VR may not be something that is relevant only to advertisers.
Tyler and Shelby are joined by John Cole to discuss how publishers are using push notifications and desktop web notifications to engage with users. They also talk about how many media companies have started to launch, acquire, and license new brands with a recent pivot to owned commerce models as an alternative to subscription models.
Tyler and Shelby are joined by John Cole to discuss a recent report that states that Googles has made $4.7 billion dollars from news publishers and how the rise of consumers searching for news has lead Google to create products that keep users within its ecosystem. They also talk about Google's new Domain Diversity Update and how The New York Times has created a new puzzle to keep readers engaged.
Tyler and Shelby discuss the recent rollout of Google's pre-announced June 2019 Core Update and Search Engine Land's new and improved SEO periodic table. They also talk about how targeted ads impact digital publishers and the rise in digital advertising.
Tyler and Shelby discuss how adults in the United States are expected to spend less time on Facebook and Google and how ESPN has launched a new weekly SnapChat show. They also talk about how Cars.com saw a 49% increase in search visibility after the March 2019 core algorithm update.
Tyler and Shelby are joined by Ronny Cuxun to discuss how the costs of branded video production have increased for publishers. They also talk about whether brands should include captions and subtitles in Instagram video stories and some tips on how to increase Youtube views.
Tyler and Shelby discuss how the New York Times has doubled down on reader comments and how Time to Interact (TTI) impacts website revenue and performance. They also talk about the first episode of Google's SEO Myth Busters video series and how often Google updates its search algorithm.
Tyler and Shelby talk about how Google may follow Apple's lead in implementing anti-tracking updates and how Google has also released developer docs on how to add "How-To" and "FAQ" structured data markups. They also discuss how Parents Magazine is appealing to millennial parents and how Pinterest is the top social platform to emotionally connect with users.
Tyler and Shelby are joined by a special guest, Mike Swigunski, from Empire Flippers to discuss his top tips for buying and selling websites.
Tyler and Shelby discuss how the most active 10% of Twitter users account for 80% of tweets. They also talk about a survey of 1,400 google searchers and how digital publishers are utilizing TikTok. They end the show by going over Instagram Story feature that publishers can use to engage followers.
Tyler and Shelby talk about how bots accounted for nearly 40% of online traffic in 2018 and how BBC News is utilizing LinkedIn for user-generated content. They also talk about some updates from Google's AMP conference and what publishers need to know about cultural trends.
Tyler and Shelby discuss an in-depth article about blog statistics in 2019 and how AccuWeather has increased video views on their digital properties.
Tyler and Shelby are joined by a special guest, Tyler Benedict from BikeRumor.com, to discuss content strategy and how to provide value to advertisers and readers through sponsored content.
Tyler and Shelby talk about how the majority of publishers have not started preparing for the California Consumer Privacy Act and how the European Parliament just passed two new articles that tighten up copyright laws on the internet. They also talk about how Unilever is launching a "Trusted Publisher Network" and how The Telegraph just launched a new female sports vertical.
Tyler and Shelby go over some highlights from Pubtelligence New York and how the Google March core search algorithm update affected digital publishers. They also discuss how Bloomberg has been able to increase video views on Instagram and how mobile time-spent has increased.
Tyler and Shelby talk about how digital publishers have an opportunity to take advantage of using 'story' formats to engage users. They also discuss how reading preferences differ among users and the parallels between direct-to-consumer (DTC) brands and digital publishers.
Tyler and Shelby discuss Google's announcement to shift to first-price auction and Apple's anti-tracking update. They also talk about how European publishers are struggling with subscription and how to improve site speed by lazy-loading images and serving next-gen formats. They end the episode with a conversation about SEO and site architecture.
Tyler and Shelby talk about how digital ad spend is predicted to increase by 19% this year and how non-secure HTTP messages negatively affect user behavior and perception. They also discuss a new alliance of French publishers that are teaming together to build a unified login system and what digital publishers are doing to "personalize content." They end the show by going over some on-site SEO factors.
Tyler and Shelby discuss rankings for 'Your Money Your Life' pages and how publishers are expected to increase content production this year. They also talk about Apple's new subscription media service and how AMP pages stack up against regular mobile pages.
Tyler and Shelby discuss how The Telegraph acquires and retains users and how Business Insider is integrating Taboola Feed to give readers a social-style content experience. They also talk about how publishers cannot depend on Facebook for distribution and how The New York Times has stopped posting content on Snapchat.
Tyler and Shelby talk about domain authority and how Google's domination in the search landscape has led to a shrinkage of click-through opportunities in both the United States and Europe. They also discuss how Astrology.com has thrived for the past 20 years by focusing on its website, search, and email.
Tyler and Shelby discuss how leading publishers invest more in engagement than acquisition and how Glamour is planning a new site redesign to help build user habit. They also talk about how Buzzfeed, Vice, and Group Nine media are teaming together to measure video and how Google plans to retire its old Search Console.
Tyler and Whitney sit down to discuss findings regarding revenue, traffic, and EPMV from Ezoic's 2019 Publisher Performance Report. They also talk about Google's proposal to ban third-party ad-blockers and their recent $57M GDPR fine. They close the show with some discussion about artificial intelligence in publishing and AMP pages
Tyler and Shelby discuss a new WordPress platform for local news organizations and how the Coalition for Better Ads has announced their plans to roll out their standards internationally. They also talk about how Magento's move to PWA and how The Financial Times is building brand loyalty among young readers.
Shelby is joined by a special guest, Whitney Wright, to discuss six trends that are predicted to define media in 2019. They also talk about Twitter's plans to change the platform for users and publishers along with Instagram's new iOS feature.
Tyler breaks down the upcoming digital publishing trends for 2019, while Shelby shares popular Youtube trends from 2018. They also discuss search ads and Instagram's redesign misstep.
Tyler and Shelby discuss the different social media trends from Facebook's Rising Trends for 2019 Report and how social media has outpaced print in news consumption. Tyler shares some ways to speed up WordPress websites, while Shelby shares some tips on how to optimize for Google Discover.
Tyler and Shelby talk about the Wordpress 5 release and how digital ad fraud increases as the holidays approach. They also discuss reoccurring SEO tasks that digital publishers should stay on top of. Shelby shares some stats about the state of programmatic for publishers, while Tyler breaks down different platforms to share content and gain traffic.
Tyler and Shelby are joined by Dr. Greg Starek to talk about his time as a data scientist in the digital publishing industry.
Tyler and Shelby talk about two different ways readers like to consume the news and how both Brit+Co and The Washington Post have each announced a new podcast series. Shelby shares what UK digital publishers are planning to do in 2019, while Tyler gives his own take on content strategies that will come out on top next year. They end the show by going over some important media stats from 2018.
Tyler and Shelby talk about Glamour Magazine's pivot from print to full digital and Google's new feature that allows users to comment on search results. They also discuss the use of data to boost retention and how Buzzfeed's CEO is calling for a media merger to dual the duopoly.
Tyler and Shelby discuss how digital publishers are turning to Reddit to engage with their audience and how Facebook has scraped connected TV ads. They also talk about which platforms publishers say monetize best, while Tyler shares his thoughts on which SEO trends will be most popular in 2019.
Tyler and Shelby talk about Google's announcement to eliminate ads on websites with "abusive experiences". They also discuss Google's new release of documents to help Lazy Loading and a study that claims that younger Americans are more willing to pay for content.
Kristen Howerton from RageAgainstTheMinivan.com joins Tyler and Shelby to discuss the lessons she's learned throughout a decade of blogging. From the evolution of blogs to how to monetize podcasts, Kristen shares insightful tips for digital publishers.
Tyler and Shelby join John Cole in London to discuss why it is important for digital publishers to add value to their audience. They also talk about the benefits of partnerships with other publishers, advertisers, and brands in general. They close the show by talking about how Apple's Tim Cook recently called for GDPR inspired regulations in the United States.
Tyler and Shelby discuss how The Washington Post is testing user experience and how digital publishers can use memes to promote engagement among their audience. Tyler breaks down the difference between programmatic ads and affiliate advertising and Shelby shares a new study about the future of mobile.
Tyler and Shelby talk about Snapchat's new episodic shows and how to use polls and surveys to engage users. They also discuss how New York Magazine is combining sections to launch a new website and how a sports platform is using data to gain and retain users. They end the show by announcing a new video series, Inside the Publisher Lab, which takes a deep dive into topics discussed on the podcast.
Tyler and Shelby discuss Netflix's plans to let viewers choose storylines for shows and movies. They also talk about a new, limited edition newsletter from The New York Times and how a Danish publisher increased engagement by quitting Facebook. They wrap up the episode by discussing how Bloomberg Media increased content consumption through text-to-audio features.
Tyler and Shelby talk about Bloomberg's move to launch a media organization off of Twitter and how ABC's News plans to increase their live-stream video audience. Shelby breaks down Google's new search strategy while Tyler elaborates on how these changes may affect digital publishers. They also discuss how USA Today is using AR to engage users.
Tyler and Shelby talk about Bing's new release of AMP pages for news websites. They also discuss the new trend of episodic videos on IGTV and Snapchat's new feature that allows publishers access to user-generated content.
Former Hearst UK Chief Digital Officer, Paul Cassar, joins Tyler and Shelby to discuss the difference in engagement for above and below the fold ads. They also talk about launching brands on Instagram, while Paul gives his take on Snapchat as a platform for digital publishers. The trio also talks about Verizon's ad tech stack, Oath Advertising Platform and the addition of Reach to The Ozone Project.
Tyler and Shelby dive into Amazon's rebranding move toward Amazon Advertising. They also talk about the Facebook Watch's international debut and other big players in the video industry. They discuss Google's new search platform, while Tyler breaks down bid caching.
Tyler and Shelby discuss Facebook's tool which conducts multivariant tests on organic content. They also talk about recent findings which report that only one-third of publishers see a boost in traffic from using AMP, along with a couple Google updates. They close the show by discussing how BuzzFeed News is now soliciting donations from their readers.
Tyler and Shelby go over new features that have been added to Google Search Console. They talk about Twitch's plan to ditch ad-free streaming and the power of video and social media.
Tyler and Shelby discuss news about Google Search results. They cover changes to snippet formats and 'Cameos on Google' and Tyler shares how this may affect publishers in the future. They also talk about gaining user consent for ad tracking and Spotify's test, which grants unlimited ad skips to listeners. They end the show by sharing their opinion on chatbots and their decline of use in digital publishing.
Tyler breaks down the recent Google Core Algorithm Update. He looks into what sites were affected and offers advice to those that may have experienced decreases in their rankings. He also dives in to the big InfoWars ban and the slowed growth of social platforms.
Tyler shares what you can (and can't) do after Google's new core algorithm update, while Shelby shares some recommendations from Google on non-AMP articles. They talk about the importance of SEO and contextual ads and have a candid discussion about the duopoly listening in on your microphones and the use of social media.
Tyler and Shelby discuss Google's updated quality rating guidelines (or lack thereof) and the enforcement of ads.txt by advertisers. Tyler also dives into how to buy website traffic and whether you should do it.
Shelby shares a couple of Google updates, while Tyler talks about the reality of copyright policies. They also discuss the Washington Post's move onto Twitch, a platform for live-stream gaming.
Tyler and Shelby talk about Google's new speed update and the increase of mobile web consumption. They also discuss the importance of brand safety, the responsibility of producing legitimate content as publishers, and California's new privacy law.
Tyler, John, and Shelby sit down to discuss Facebook's subscription services, and what it really takes to switch to a subscription-based business model. They also talk about The New York Time's venture into lifestyle content and Google's rebranding of Adwords.
John Cole returns to The Publisher Lab and joins Tyler and Shelby to discuss AT&T's acquisition of AppNexus and life after GDPR. They talk about mobile ad blockers and Google's new URL tool, while John and Tyler forecast ad spends for the end of Q2.
Tyler and Shelby discuss the launch of IGTV and Bing's Visual Search. They also talk about how publishers are banding together to help advertisers and how emotional loyalty increases ad engagement.
Tyler & Shelby talk about GDPR compliance, and defiance on both the publisher and ad network level. They also discuss importance of creating a satisfying user experience.
John Cole does a live broadcast of The Publisher Lab in London. He shares insights into some of the most important math in digital publishing and discussing what data will likely drive the industry forward in 2018.
Tyler talks about the dynamic of Q4 in the online advertising industry and discusses why this is critical for publishers. He dives deep into seasonality and how publishers can iron out the differences between higher earnings and higher earnings per visitor. Tyler also shares a slick new tips for attracting Facebook traffic using a brand feature available on the social media platform.
Tyler talks about modern hacks for building a mobile website that generates more traffic than competitors. He discusses how to actually address pagespeed concerns and emphasizes the value of structured data markup. Bring your notepads for this one!
Tyler discusses the prevalence of bad/outdated SEO advice in the marketplace and offers insights on what matters the most right now. He also delves into ADs.txt, avoiding fraud, and how to maximize the value of your inventory (ad space) on your digital property; based on recent research.
John and Tyler discuss the latest duopoly trends from new industry research. What does Amazons growth in the space mean for publishers? Tyler and John talk about where digital publishers can thrive in this uncertain environment moving forward.
Tyler sits down with Josh Boram, founder of MeowPost, to discuss the recent deletion of their Facebook page. Josh discusses the series of events that led to the deletion of his account, what he had done to become to become a successful Facebook publishers, and what he plans to do next.
John & Tyler discuss the benefits and drawbacks of AMP (John recently spoke about this at SMX). They also dig into some recent Mark Zuckerberg quotes about platform evolution and what it means for digital publishers.
John & Tyler discuss outdated, ineffective, and harmful digital publishing practices, and what digital publishers should be doing instead. They dig deep into SEO, technical site issues, and marketing to your audience in 2017.
John & Tyler talk about all the different reasons why the publishing industry is set to reward digital publishers that are going the extra mile to take care of users. They discuss some of the industries newest figures and dive deep in what it will mean to be a quality publisher in the next 5 years.
Tyler is joined by Stephen Regenold from GearJunkie.com. Stephen talks about his journalistic background, how he got started with GearJunkie over a decade ago, and the approach he has taken with content over the years that has led to his success.
Tyler & John talk about Google's recent news of the potential addition of ad blockers in the next edition of Chrome. They dive deep into how modern publishers should be thinking about data and discuss how to read the tea leaves of the major players in this industry.
Tyler and John are joined by Data Scientist, Dr. Greg Starek, as they discuss the latest news related to facebook, Google, and the world of online publishing. The team looks closely at the duopoly and how digital publishers are responding in 2017.
Ohad Tzur joins Tyler & John once again to talk about the Google AMP Conference that was recently held in New York. Ohad breaks down the AMP roadmap and highlights some mobile trends that were made clear at the conference.
John & Tyler discuss the challenges that digital publishers face from the Duopoly (Facebook and Google). They dive deep into the unique differences that local and global publishers are facing now and discuss some of the strategies for growth moving forward.
John & Tyler discuss trends in SEO, ad rates, and more as they dive deeper into the "duopoloy" this week. The duo talks about how to work alongside platforms like Facebook and Google to grow your digital publishing practice.
John and Tyler discuss all the fascinating lessons they've learned about testing things on the web over the past decade. The crew dives deep into how to do proper testing; while ignoring common cognitive bias that we all have. They wrap up the show discussing all the elements of a website that are most valuable for testing.
Tyler and John sit down with professional publisher Jon Dykstra. Jon shares his unique insights into how he has successfully built, managed, and grown niche websites over the past decade. Jon discusses how he has grown sites from scratch and how he sees the future of digital publishing for small to medium-sized publishers.
John and Tyler sit down to discuss the growing complexity inside the digital publishing space, then dig in deep talking about the future of Google AMP. Tyler explains what publishers need to be watching closely with AMP while John shares his thoughts on the technologies future.
Joanna Edwards, Head of Marketing at the Financial Times, sits down with Tyler to discuss what it's like to market a subscription-based model in 2017. Tyler and Joanna dig deep into the marketing challenges and opportunities for online publishers in the modern era and discuss what the future might hold for savvy site marketers.
Suranga Chandratillake, General Partner, at Balderton Capital joins John and Tyler to talk about his experiences in advertising technology, the state of digital media, and his methodology for evaluating ideas and strategies for growth. A fascinating listen for those interested in hearing from someone who has sold businesses valued at over a billion dollars.
John & Tyler discuss some of the most successful and unsuccessful strategies they've seen publishers and website owners use to grow their site. They dive deep into SEO, content creation, website infastructure, and Google penalties.
John and Tyler discuss how publishers and site owners should be spending their time. They talk about everything from website infrastructure to content creation and monetization strategies. Tyler and John both bring their unique perspectives on how to maximize the value of time invested into the growth and improvement of a website. They share modern strategies and discuss common errors.
John & Tyler dig deep into successful website marketing tactics. They discuss how to share content ethically, how to add thousands of visitors through social media, and breakdown the successful efforts that top sites use every day.
John and Tyler highlight what they expect to be the 12 hottest publishing and website trends in 2017. They discuss how to get ahead of these things and prosper in the new year. The most organized podcast to date!
John & Tyler talk about the effect that seasonality has on ad revenue for website owners. During the holidays there's always a big boom, but is that boom getting bigger? The guys also breakdown other marketplace trends that they see affecting ad earnings and provide their thoughts on where things are headed long term.
John and Tyler sit down with Ohad Tzur — former Googler who worked on organizational partnerships; including many for publishers. Ohad shares insights on how things work at Google and provides some perspective on programmatic trends heading into the future.
Tyler & John dig deep into how UX affects monetization and how to best measure it objectively. They also discuss a little-known secret for discovering who your most valuable website viewers are and share how to get more of them
Tyler and John talk about how to really know if you're making more money on your website online. They highlight the power of EPMV as a metric and discuss the dirty world of AdTech and what the Guardian recently did to clean it up.
John and Tyler look back at the Publisher Forum and talk about the latest news and controversies in the world of online publishing including; Google AMP, The Guardian buying their own ad inventory, and the metrics that keep ad networks running.
In this episode, John & Tyler have an actual rocket scientist join them. DNS, nameservers and the alike probably don’t need that level of a resource but we figured it was best to overboard with a subject that is scary to a lot of publishers. We do our best to break down the technical elements of a website so that publisher could use the information to improve their sites performance.
In this episode, John & Tyler have a guest join them to talk about web content. They give the final word on what quality content is and share a few tips for creating content that ranks well organically; as well as some trade secrets for evaluating your current content and improving it.
John & Tyler tackle all the things that affect SEO and dive deep into how to benefit from Google's algorithm and its changes. They look closely at common, low hanging fruit that exists on most sites, and discuss the easiest ways to increase page speed. John & Tyler also share their favorite tools for impacting SEO on a site and delve into the best ways to use them,
This week features a deep dive with Ezoic co-founder, John Cole. He tells the story of how Ezoic got started, how they raised funds by growing website ad revenue, and reveals the secrets of ad testing.