Successful Users: Recent Episodes
Samuel Hulick & Robert Graham
Join us as we discuss all the things you can do to make your product's users more successful and happy.
Samuel and Robert discuss an important announcement and detail how best to start with UX.
Samuel and Robert discuss a variety of topics about UX and Security. Cartoon dogs & the unique speech patterns thereof
This episode is a dance that Robert leads
A tale of Two-Factor (Auth)
Robert has a dandruff problem
Samuel makes you money
MailChimp seems to live their values
Super smooth segue™
A porch, cold ones, the sunset, and Passwords
The ultimate password: pizza, pizza, praying hands, crying, throw a chair
Tell us your password rules!
Samuel puts himself on The Hot Seat™
Public information makes for bad security questions
Robert's wife hacked the cops!
Samuel has a funny story
Robert knows all about living a lie
Saying your crappy password out loud
Nightmare birth city names
Timing you out like a human
Robert uses Seinfeld as a human shield
Let people in for non-critical tasks!
https://alteregoapp.com/discount
http://xkcd.com/327/
http://xkcd.com/936/
http://shoptalkshow.com/episodes/special-one-one-hacker/
Samuel and Robert talk Knowledge Center tips with our inaugural guest, Jeff Vincent. Notes Samuel regrets to inform you we are back.
Jeff Vincent, Head of Customer Success at Wistia, joins us.
5 Star Review! Thanks!
Jeff defines Knowledge Centering
Tips arrive.
Robert nails it. Battleships are sunk.
How can you force people to look at your documentation?
Apparently, we like search.
Jeff delivers a killer way to unlock customer language.
Samuel asks Jeff all the questions.
Samuel sinks a Battleship.
Learning Centers are not Knowledge Centers
Non-controversial Controversy is Instigated
Rage quit your computer
Intense Disagreement, Strife, No Documentation
Documentation as Marketing?
Wistia is awesome.
Resources of the Week:
Thinking with Type
Your Brain At Work
Teach the support team to fish
Mindful Asana
What is a whip-around?
Samuel and Robert share tips about how best to use A/B tests for UX. Play-by-Play Samuel cares about Robert, but Robert is all business
Other people care about us too!
Crushing SERP Dopplegangers vs Living in their shadow
Do we endeavor to make podcast history? (Spoiler: We don't)
Announcing the topic!
The pronunciation of bouillabaisse
Pranks for digital natives
The difference between A/B testing, split testing, and multivariate testing
More bouillabaisse breakdown
A radical shift to the episode format?
What defines a significant split test?
Samuel cautions against boiling the A/B ocean
How you can align A/B testing with your users' success
Things that are like jazz (e.g. this podcast)
The ins & outs of hypotheses
On the segmenting & cohort-ing of test subjects
Robert Graham: The People's Champion
Samuel gets controversial with a "controversial do"
A brief history of the hill climbing metaphor & local maxima
Out comes The Hot Seat™!!
Hilbert: A star is born
Robert advises not to throw the baby out with the bathwater
Samuel questions whether the bathwater even needs to be thrown out in the first place
On measuring and inspiration and the relation thereof
Radical format change: The Tomb of the Unknown Tip!
User Onboarding: the perfect place for A/B suckers
Samuel gets his science tips from children's television
Links http://mcfunley.com/design-for-continuous-experimentation
https://medium.com/designing-for-results/in-defense-of-the-humble-local-maximum-2e53e61301df
https://medium.com/designing-for-results/dont-blame-the-tool-aadbe3465dc4
http://engineering.indeed.com/blog/2013/05/indeedeng-data-driven-product-design-slides-video/
PBS, Dinosaurs, and a Hypothesis -- https://www.youtube.com/watch?v=r0CGhy6cNJE
Samuel and Robert trot out their best ideas to make the most of live chat on your site.
Samuel and Robert put lifecycle emails on the hot seat. Ever want to combine advanced UX chatter with advanced football analysis?
This is your episode.
Samuel and Robert chat about the design and the not-so design books that influenced them the most. We know we've missed getting an episode out on time the last couple weeks and we apologize. We went to great lengths to avoid it, but above all we want to offer you guys a quality listen.
Samuel and Robert reveal their ten favorite cognitive biases and how they can be leveraged with product design. Notes The Drunken User
Casino Games and Cognitive Biases
Semmelweis's story is tremendously sadder than we thought. Read at your peril.
Samuel and Robert share their best tips for planning a new feature. Notes Thanks, Mr. Mavis.
Vinny Testaverde played some football or something.
Backcasting is key to planning.
Extra Credits on the create contribution of a player to a video game.
Fake Doors and quantitative approaches to feature demand.
Ignite - Lean Startup - Polyvore
Minion Rush was an example of a not so great startup experience (Android).
World of Tanks was an example of a great tutorial and onboarding experience (iPad).
Samuel and Robert get into their best tips for customer retention.
Notes
Thanks Boston Buyer and P_Schadt
Our first Mailbag question is answered. Thanks Fares Ghandour.
Kathy Sierra spoke a few times at Business of Software.
Samuel bought a car.
We have an episode about surveys where we explain Porkchop Downs.
Garrett Dimon's article on understanding cancellations.
Behind the Cloud by Marc Benioff of Salesforce.com.
Brennan Dunn and Planscope.io. Brennan also has a great book Double Your Freelancing Rate.
Paul Graham's Do Things That Don't Scale
Samuel and Robert get into the best ways and methods to use Social Proof in your product.
Robert Cialdini wrote a great book called Influence that you should read. Robert mistakenly called it ‘Persuasion’ which is a bit more Jane Austen.
Sam Solomon's social sharing experiment.
Jesse Mecham has awesome budget software that Robert uses, YouNeedABudget.
Ramit Sethi wrote I Will Teach You To Be Rich and spoke at the first MicroConf.
Take Samuel's explanations of phrase origins with a grain of salt.
Corbett Barr from The Fizzle and getting started with social proof and credibility.
Rand Fishkin is awesome. Check him out more over at Moz.
Ruben Gamez created and runs Bidsketch which helps anyone that needs to create proposals.
Buffer helps you share on social media platforms.
Robert and Samuel share their top 10 tips and mistakes for designing a successful signup page.
Patrick McKenzie and read more on submit buttons just do a find on the page for "Submit".
The Red Violin and Planet Money - Is A Stradivarius Just A Violin? and the Stradivarius.
Ramit Sethi wrote I Will Teach You To Be Rich and spoke at the first MicroConf.
"Get them to where they can picture an improved version of themselves." - Samuel
Alan Watts, the infamous whats-his-name.
Teach yourself the difference between Limbo and Purgatory.
alexdesigns, Mr. Alex Harris has an awesome video podcast Marketing Optimization.
Thanks for the review, Mr. Ryan Gum who has a cool blog on startup marketing.
Checkout Ruben Gamez's Bidsketch if you find yourself creating proposals for clients.
Robert and Samuel go deep on how you can use surveys including tools, questions, biases, and sampling.
Our top tools:
- Qualaroo
- Survey Monkey
- Wufoo
Samuel eventually rediscovered Microsoft Frontpage.
How do you pronounce Likert Scale?
Don Norman — The Design of Everyday Things
Rodeo Austin — Porkchop Downs
Peter Drucker — The Essential Drucker
Shooting fish in a barrel
Selection Bias
Outback Steakhouse sucks, but blooming onions are delicious.
Hipmunk travel.
Garrett Dimon -- Understanding Cancelations
Lincoln Murphy has great insights on customer success and SaaS.
Chris Dixon and rejection.
Conversion Rate Experts AND Sean Ellis -- "Golden Questions" that reveal exactly why your visitors aren't converting
The Net Promoter Score is controversial.
Bob E. Hayes -- Measuring Customer Satisfaction
Robert interviews Samuel about his recent car purchase in JTBD switch interview format. The switch interview ends and we turn to integrating around the interview results.
3 of 3.
Robert interviews Samuel about his recent car purchase in JTBD switch interview format.
2 of 3.
Robert interviews Samuel about his recent car purchase in JTBD switch interview format.
1 of 3.
Robert and Samuel get into Jobs to be Done Switch Interviews and how they compare with Customer Development.
Chris Spiek & Bob Moesta have a JTBD Udemy course and a podcast.
Patrick Vlaskovits and Brant Cooper wrote The Entrepreneur's Guide To Customer Development
Steve Blank wrote an updated version of the Four Steps. Check out The Startup Owner's Manual
Our friend Rob Walling founded Drip and we talked about his move up market in email.
WE MENTION Fake Grimlock. HIM GOOD.
Shots fired at The Fizzle Show. Hi, Chase Reeves!
Integrating Around The Job-To-Be-Done by Clayton M. Christensen has since been read and enjoyed by Robert. Highly recommended.
Thanks to our sponsor, UserOnboard.
