The IAB Australia Podcast: Recent Episodes
IAB Australia
The best minds in digital advertising break down and debate the topics that matter to brands and publishers. We talk to industry leaders in every area of digital about creativity, measurement, metrics, data, privacy and the technology that drives it all.
In this episode we hear from Xavier Amouroux, Executive Director Marketing & Communications at QUT and Adam Kennedy, MD VML Brisbane about the changing the needs of university students and how this impacts tertiary education marketing. We hear how VML and QUT have worked together to help transform the communications journey with potential students.
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In this episode we discuss programmatic advertising in Australia including how emerging channels such as retail media, programmatic DOOH and audio are impacting programmatic investment. Our guests Kali Guillas from The Trade Desk and Benton Goodbrand from Kinesso provide a local perspective on data signals that are valuable to buyers, reducing waste and the control levers that buyers are looking for currently.
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Four leading media agency leaders discuss their approach to audio investment and plans for 2024.
Panelists
Anna Magliano, head of client services, Kaimera**
Lucy Formosa Morgan, MAGNA Global**
Daniel Cutrone, managing partner, Avenue C**
Ashley Wong, head of digital, data & innovation, Foundation Australia**
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Think that audio isn't a suitable option for your campaign due to creative requirements? Think again! This session will look at creative approaches for new audio advertisers and how to find inspiration in challenging briefs.
Presenters:
Ralph van Dijk, founder, Eardrum**
Andy Maxwell, co-founder, Earmax Media**
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The Art of Influence - Connecting with Gen Z Thru Audio
Panelists:
Sarah Adams, producer, Inspired Unemployed**
Ryan Lamont, senior development manager, Acast**
Sam Koslowski, co-founder, The Daily Aus**
Moderator: Bella Spragg, director data partnerships, The Trade Desk**
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In this special edition podcast from the most recent Audio Summit event, Peter Pynta from Neuro-Insight takes us through new research looking at consumer's engagement and response to advertising within true crime podcasts. We then dive into a panel discussion from true crime presenters and producers discussing the balance of keeping crime content responsible while scratching the itch of crime obsessed Australians.
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In this podcast we discuss industry developments in carbon emission tracking and reduction within the digital advertising ecosystem. We are joined by Abi Thomas (SBS), Deepak Tahilani (Group M) and Alex Heaven (JC Decaux).
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A discussion with IAB team members on the most important topics and initiatives for the Australian digital advertising industry in 2024. Gai is joined by Natalie Stanbury (Director of Research), Jonas Jaanimagi (Tech Lead), Sarah Waladan (Director of Policy & Regulation).
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In this episode we discuss the changing consumer behaviour with streaming TV content. Recently ad tech company Magnite released a detailed research report titled Streaming TV,s New Era and we are joined by three guests who can take us through some of the research as well as share their first hand experience and knowledge in this space in relation to not only consumer behaviour changes but how this can help businesses achieve their marketing objectives. Our guests today are Adrian Isoldi from Magnite, Jo Kappl from AGL and Charlie Allatt from Kinesso.
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In today episode we discuss ecommerce, consumer purchasing drivers, shopping behavour changes and specifically the findings from the latest Australian ecommerce report that has recently been published by IAB Australia and Pureprofile. We are joined by Martin Filz, CEO of Pureprofile.
The 2023 ecommerce report can be downloaded here - https://iabaustralia.com.au/resource/australian-ecommerce-report-2023/
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In our latest podcast we chat to the Alice Almeida and Belinda Casselden from the Totally Awesome team about their last research on youth culture and commerce and what it means for marketers and media organisation. We discuss a range of topics including purchasing influences, information discovery, trust sources, device ownership, thoughts on AI and much more.
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In this episode we are going to open up the conversation to the current state of play in relation to AI in the advertising and marketing industry – efficiencies, opportunities, risks and responsibilities.
For the discussion today we are joined by two industry experts Nick Seckold, APAC VP, Microsoft Advertising and Kellyn Coetzee, National Head of Media & Analytics, Reprise.
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In this episode we are going to open up the conversation to the current state of play in relation to AI in the advertising and marketing industry – efficiencies, opportunities, risks and responsibilities.For the discussion today we are joined by two industry experts Nick Seckold, APAC VP, Microsoft Advertising and Kellyn Coetzee, National Head of Media & Analytics, Reprise.
The Australian paid search market was worth $6.2b in 2022 and represented 44% of all digital ad spend. In this episode we look at developments in the paid search advertising market with a focus on current and expected changes driven by AI that will impact both the consumer and advertiser experiences. We are joined by two industry experts, Gary Nissim the Managing Director at Indago Digital and Jonathan Henshaw, Head of Product and Innovation at Ryval Media.
With connected TV revenue representing nearly 50% of publisher video revenue in Australia and supply starting to expand beyond broadcaster and YouTube inventory we thought it was time to have a chat about how the market is developing, how both buyers and sellers can be confident in trading and what industry standards will help with an effective & efficient market. In this episode we are joined by Shani Kugenthiran, Digital Advertising Strategy & Product Director, Paramount ANZ and Rob Hazan, Senior Director Product, Index Exchange.
Local charity Liptember Foundation has recently carried out research with Nielsen to look at the state of Australian women's mental health. In this podcast we are joined by Shruthi Babu (Director of Media Analytics & Consumer Research at Nielsen) and Katrina Locandro (Marketing & Communications Manager at Liptember Foundation) to discuss the need for this important new research as well as background on Liptember Foundation's brand development and marketing activities.
In this episode we have a take a deep dive into performance advertising with Jan Hoffman from TikTok and Kim Zorn from Princess Polly covering best practice, market trends, changes in inventory costs, creative and measurement.
In this episode we investigate how consumers are planning their holiday shopping, their online and online commerce expectations and how marketers can tap into mobile advertising opportunities.
In this episode we explore business transformation through digital innovation and smart use of data. We are joined by Warren Jenson, President, CFO & Exec MD for International, for LiveRamp who shares his insights on what helps companies successfully transform from his experience across a wide range of organisations including EA, Amazon, Delta as well as working with a huge range of CMOs as LiveRamp clients. We also discuss how marketers can manage the current economic challenges.
In this episode Todd Parsons and Colin Barnard from Criteo provide a local and global update on retailer trends, first party data and the growth of retail media.
There has been buzz around the growth of live video streaming consumption from broadcasters for the last couple of years. Sports content is obviously key to this market. In this episode we chat to James Young (Managing Director, Australia - Magnite) and Brett Islaub (National Digital Sales Manager - SBS) about new research that has been released on the Live Sports Streaming consumer as well as overall industry trends.
In this episode we chat to Nicole Prior from Xandr and Anna Dancey from NITV about the development and benefits of media ad investment in diverse audiences and media environments. As curated marketplaces gain traction the ability to reach diverse audiences via programmatic trading. We also hear about the progress of the Beyond 3% initiative to drive investment into media options representing Aboriginal and Torres Strait Islander peoples. Nicole and Anna also share their media origin stories and how they feel into the advertising industry.
In this episode we discuss CTV audiences, addressability and maximising reach. We are also going to find out how a collaborative partnership of a media, tech and a brand can deliver results. We are joined by Yasmin Sanders (Samba TV), Namita Joseph (Streamotion), Tim Purss (Pubmatic) and Cassandra Tan (Adobe).
In this episode we discuss a wide range of topics of interest to the marketing community including changes in car ownership & mobililty, the car buying journey, data usage, new ways of working and brand repositioning with Davor Vilusic & Vanya Mariani who both hold the title Commercial Director of Media at Carsales.
Ad blockers, changes in tracking, privacy regulation, willingness to share personal information and consumers moving to subscription/non ad supported media options are all topics that are directly related to consumer digital media and ad experiences. In this podcast we are joined by Jess Miles from IAS and Richard O'Sullivan from InMobi to investigate what contributes to a great consumer experience that not only keeps consumers engaged and maintain trust as well as helping deliver great results for advertisers.
The CTV advertising market in Australia is one of the fastest growing areas of the digital advertising ecosystem. In this podcast we chat to Flaminia Sapori, – National Head of Partnerships & Strategic Investments at Matterkind and Alysha Dino – Senior Director, Business Development for Publica. They discuss the growth in the Australian market, compare the AU market with other international markets, improving ad experiences, how e-commerce can be powered by CTV and much more.
A discussion with IAB team members on the most important topics and initiatives for the Australian digital advertising industry. A run down on key trends on media consumptions, ecommerce, adtech, privacy and much more. Gai is joined by Natalie Stanbury (Director of Research), Jonas Jaanimagi (Tech Lead), Sarah Waladan (Director of Policy & Regulation) and Jenn Thomas (Head of Membership & Marketing)
In the recently released IAB Australia Digital Advertising & Ad Tech Industry Talent Review there was rightly a lot of focus on the data around the high job vacancy rate in market, but within the report there was some important data on gender diversity for different roles in our industry and disappointingly at the very senior management ranks we are still seeing underrepresentation by women who only represent 26% of these roles. Our CEO Gai Le Roy chats with two local female ad tech leaders, Ilda Jamison (MD of Quantcast) and Nina Vanneck (Country Manager, Publisher Partnerships for Google ANZ) in our latest podcast on leadership in ad tech and supporting female talent.
Identity as a concept & topic really is the backbone to the digital advertising and marketing industry – it goes across publishers, agencies, ad tech and marketers, it is involved in media buying, targeting, measurement and assessment. It has nuances across different devices and operating systems. So although the identity challenge has recently been primarily focussed on creating new methods to deal with changes to 3rd party cookies it really is much broader. On this episode Suzie Cardwell, General Manager Client Product & Strategy for News Corp Australia and Adele Wieser, MD APAC for Index Exchange join us for a disucssion on the current and future state of identity.
In this episode we will hear from Angus Keene (Acting MD of Twitter Australia) and Rob Hall (CEO of Playground xyz) on the state of innovation in digital advertising in Australia as well as discussing the need to increase the focus and investment in creative.
With the continued increase in digital ad investment, ensuring that ads are seen by humans and are placed in suitable and effective environments is vital. In this episode we chat to Imran Masood from DoubleVerify and Lottie Laws from Pinterest on how marketers can invest in environments that connect with audiences and provide suitable placement opportunities.
Digital advertising in Australia hit $11.4bn in financial year 2021. In this podcast industry experts James Bayes, General Manager ANZ at The Trade Desk and Juliette Stead, SVP Head of JAPAC at Magnite discuss data and trends from the recently released IAB Australia Online Advertising Expenditure Report
The current boom in the digital advertising industry along with experienced industry talent moving home to other markets due to COVID and changes to working visa rules in Australia are all factors contributing to significant shortages in talent currently.
Audio has made a serious comeback and advertisers are coming around to its ability to reach captive audiences. There is a massive appetite for podcasts and the creative opportunities therein with an engaged audience are boundless, streaming offers an abundance of data, radio has phenomenal reach and voice activation with home assistants has yet unrealised potential. In this episode we hear what Ralph van Dijk, founder of Eardrum, has to say on the audio market and exciting opportunities of audio creative.
As investment in social video advertising increases marketers and agencies are looking for new ways ensure their brands are in suitable environments. We are Joined by Brian J. Quinn, President of OpenSlate, which has just opened an APAC office in Australia. OpenSlate plays purely in the social video space, and we discuss video advertising environment and brand safety. Particularly, we get into the advantages of pre-screening the environment and the kind of checks and balances that go into making sure you don’t advertise in the wrong place in the first place.
In this episode we talk to Justin Papps and Dan Robins from the CMO Advisory practice at PwC Australia on the current state of marketing investment. We analyse why, after decades of evidence proving brands that hold or increase their advertising investment in a soft market outperform their competitors, this is not happening in the local market. We also discuss the opportunity to revisit marketing metrics as tech & regulation change as well as importance the most powerful marketing lever that is often neglected in marketing optimisation models – creative.
The methods that marketers, agencies and publishers are using to target and measure digital ad campaigns continues to evolve. In the first episode of 2020 we chat with Travis Clinger, Vice President Global Strategy and Partnerships at LiveRamp, about how changes in tech, regulation and consumer preferences are changing identity solutions for marketing as well as driving greater collaboration across the industry.
In the last episode of the year we talk to Colm Dolan, CEO and Founder of Publift, and James Prier, General Manager at Beachgrit. We cover a lot of ground with the boys here, including changes to the publishing world, what the media landscape looks like now and changes in content consumption. We talk surfing and the surf industry media, how Beachgrit used programmatic to grow its business and the role great content played in that expansion. We dip into privacy and data, and a whole lot more.
Out-of-home (OOH) advertising as we know it has been around since the early 1800s but has recently gone digital – and it’s quickly becoming a big part of the digital ecosystem. The digital component now makes up over 50% of the entire OOH market in Australia. IAB Australia has convened a Digital Out of Home (DOOH) Taskforce to examine and analyse this exciting rising star of advertising and in this episode we talk to taskforce members Yun Yip, VP Partnerships & Country Manager at MediaMath AUNZ, and Steve Geelan, Group Director - Channel and Solutions at oOh! about programmatic DOOH, scale, inventory and how Australia compares with other markets.
Index Exchange started as a small self-funded tech company in Canada and now has 12 offices across seven countries. IAB CEO Gai Le Roy talks to Adele Wieser, Regional Managing Director, APAC and Alex Gardner, Chief Revenue Officer at Index Exchange about the difference in international markets and the advantages and disadvantages of growing up outside Silicon Valley. We dig deep into trust, specifically what the future of digital advertising might hold when it comes to consent, data and a world sans third-party cookies.
In the latest podcast IAB CEO Gai Le Roy talks to Suzie Cardwell, General Manager, Data Solutions at News Corp, about data, how it’s segmented to connect the right audiences and advertisers and how it comes to be valued. And of course, if you’re talking data today, you need to talk privacy and consent and the changes approaching with the death of the cookie. We dig into it all.
Soft or hard metrics? Do more metrics translate into business success? What dictates the metrics you use to measure your spend? In this episode we chat with Dr. Ofer Mintz, a senior lecturer at UTS Business School who has dedicated a good deal of his professional life to understanding the economics and metrics of digital marketing. We discuss marketing metrics around the world, the organisational drivers behind those metrics and how cultural differences play into it. We also delve into his thoughts on what educational institutions are doing to prepare students for careers in marketing, among other things.
We recently received a visit from Sonia Carreno, President of IAB Canada, and it was too good of a podcast opportunity to pass up. Sonia is a trove of digital knowledge, and we get into data and privacy as it relates to consumers and what the industry can do to improve and relate the value exchange in digital experiences, transparency, the supply chain and the differences and similarities in the Australian and Canadian ad markets and the digital talent pool.
In our latest episode we dive into the rebirth of audio and audio advertising with Chris Blackburn, Global Head of Partnerships at SoundCloud, and Jonathan Mandel, Head of Digital Commercial at Southern Cross Austereo. These audio experts discuss how to achieve reach, frequency and engagement, the role of voice and smart speakers, and the variety of different formats for marketers – both now and in the near future. They also talk about clarifying the terminology and processes that are involved in audio (included in the IAB’s Audio Buyer’s our Audio Council produced for clients and agencies). This is a must-listen for anyone involved in (or looking to get involved in) digital audio advertising.
The more light we shine on supply chains, the less fraud there will be. But can we ever eliminate fraud? We talk to Eric Bozinny, Director, Inventory Quality at Pubmatic, about transparency, bot fraud, supply path optimization and media quality-control. We delve into how the buy and sell sides can manage inventory and what technical tools exist (and are coming) to manage quality and reduce fraud.
In the latest episode we discuss a landmark birthday. Digital advertising is 25 years old, and we take a trip down memory lane with the diversely talented Phil Cowlishaw, Head of AdCloud, APAC at Adobe. Adobe has just released its “Now We're 25: Digital Advertising Grows Up”. Gai and Phil run through the milestones - from the first banner ad in 1994 to the present day, we look at the evolution of digital marketing and advertising, data, analytics and user experience.
What is an ideal time for an advertisement to be exposed to an individual? In this episode we chat to Jessica Miles, Sales Director, ANZ at Integral Ad Science (an industry leader in verification and measurement) about viewability and new Australian benchmark data for “time in view” metrics. The new time data is showing strong results with viewable digital ads on desktop have an average exposure time just shy of 12 seconds and video ads having an average in view duration of 13.5 seconds. We move into the role creative plays in time metrics and how it can be used to shape strategy and investment. Viewability rates continue to increase driven by buy side demands and changes that sellers are making to meet those demands. We also talk fraud, Digital Out Of Home, Connected TV, the NZ market … basically we get an update from Jess on all things digital.
Which ads work and how and why do they achieve their goals? The IAB Ad Effectiveness Council recently released its "Guide to Designing Digital Ad Impact Studies", and in the latest episode we discuss testing and measuring the impact of advertising with two of the guide's authors, Andy Ford, Head of Marketing Science, ANZ at Facebook and Mark Duffy, National Head of Product and Partnerships at Columbus, a Merkle Company. We run through setting up experiments, what to measure, which metrics to use (and not to use) and the role and value of creative.
We chat to Prue Cox, Director of Marketing Solutions at LinkedIn, about how to drive business revenue and implement brand solutions with business-to-business marketing and advertising. Prue discusses with Gai the emotional journey of good marketing, the impacts of privacy changes and the GDPR in B2B verticals and across LinkedIn, what makes a good and innovative ad and the role creative plays in that.
Audience measurement starts with a person and specific behaviour or action, but there is a lot more to it behind the scenes. In the latest podcast we chat to international guest Amanda Tarpey, SVP Product Leadership at Nielsen, about Nielsen’s digital audience products. IAB CEO Gai Le Roy and Amanda cover cross-media measurement progress and comparable metrics, recommendations in market, open-source solutions and a lot more.
In this episode we look at the impacts of programmatic and real-time bidding on the buying and selling of television and on-demand advertising and where and how the two meet. We talk to two recognised experts in the field, Sarah Keith, managing director of Publicis Media Exchange, and Krish Raja, platform sales director for Amobee, (back by popular demand to rehash some of the more contentious points from their debate at Programmatic Summit 2019) about the ongoing changes in trading different forms of video advertising inventory, the convergence of TV and CTV, the data involved and emerging consumer driven shifts.
News isn’t free to report, but can be free to read (in an ideal world). When you read the Guardian you sometimes get asked for a contribution, which is one of the ways the Guardian is able to deliver cutting edge, free and editorially independent journalism. There is also the ad-funded model (the images in the page on your phone or on the side of the screen on your PC) and a philanthropic revenue model (which saw the company hire an indigenous editor and resulted in a Walkley Award). We discuss the combination of these revenue models, as well as podcasting and video, with Dan Stinton, managing director at Guardian Australia. We also dip into the implications of the audience data used in advertising and the onus to protect and not exploit such information.
Australia isn’t just its cities. About 36% of Australians live and work outside the metropolitan areas. They need and value community news, and regional media makes up a big chunk of media consumption in this vast country, in print, digital and TV. In the latest episode we chat to Penny Kaleta, National Sales & Partnerships Director, Australian Community Media (Nine Entertainment Co.) about putting regional communities first, inherent challenges in programmatic advertising across different communities, and the opportunities around creating content and promoting investment in media serving Australia’s regional areas.
Digital advertising expenditure topped $8.8 billion in CY18, an 11.6% growth on CY17. We talk to Megan Brownlow, Partner at PwC Australia, about the digital advertising revenue figures for 2018 from the latest PwC/IAB Online Advertising Expenditure Report. Of course, video and mobile are the returning stars, and Megan and IAB CEO Gai Le Roy break down the figures and dig into the data. Also, Megan is about to step away from her role at PwC, move to the country and increase her board directorship portfolio. She talks about her time in the digital industry and the changes she’s been a part of, her plans for the future and what it means to advise in a directorship role.
In our latest episode IAB CEO Gai Le Roy talks to Ricky Chanana (Managing Director AUNZ) and Heath Irving (Head of Programmatic and Partnerships ANZ) from Unruly about the changing face of programmatic and ad operations in video advertising. Rick and Heath breakdown instream and outstream video ads, outline the growth of video revenue and options in the Australian marketplace, how creative agencies are keeping pace with growth with fit for purpose ads, and the metrics that marketers and agencies are focusing on.
Programmatic is a continually changing area in digital advertising and can be rather complex in places. One area of huge change over the last few years has been the wide-scale publisher adoption of Header Bidding which has resulted in dramatic innovation in the digital advertising ecosystem. Evolving bidding strategies, supply path optimisations and industry solutions to fight fraud are perpetually being worked on. The IAB’s tech lead Jonas Jaanimagi sat down with Rohan Creasey, Country Manager, ANZ at Rubicon Project (who helped author the recent IAB Auction Mechanics handbook and is a bit of an expert on the topic) about Header Bidding, it’s adoption and direction – including the new OpenRTB protocols, why it’s important and its impact on both the buy-side and sell-side. Rohan and Jonas also discuss the IAB Executive Technology Council and its forthcoming mentorship program to help support and develop up-and-coming talent in our industry.
In the final episode of the year we talk to Simon Williams, the new MD at Carat in Australia, about the need for new agency business models and his plans for Carat in the local market. Simon discusses how businesses can drive better results with the right media and data strategy as well as the value of diverse talent in our industry. And as 2018 draws to a close, we want to thank Whooshkaa for all their help and expertise in partnering for another year of IAB Podcasts.
How are evolving attribution models changing to meet increasingly digital and fragmented media spends? In this episode we chat to Yorgos Moschovis, Head of Data Science & Engineering at Datalicious, about the evolution of channel economics and how the industry attributes ad impact and sales, deep-dive into modern multi-touch attribution and discuss what attribution might look like in the future.
We talk to Matt Rowley, Chief Revenue Officer at Fairfax Media, about his journey into digital media and content marketing, from marketer and creative agency founder to commercial head at Fairfax, with a high-rating rugby podcast and website along the way. Matt shares his thoughts on content marketing and its tribulations, third-party amplification and the difference between traffic and engagement. We also dig down into where the market momentum is at present, the promise of digital rich media and its role in driving brand engagement, and client perceptions of trust and transparency in the industry.
In this episode we talk to Paul Sinkinson, VP of Analytic Partners, about his journey in the evolving world of analytics and marketing effectiveness measurement over the past fifteen years. Paul is a full bottle on maintaining the right focus in marketing analytics and achieving the correct media mix. He discusses how digital advertising does work for short- and long-term business objectives based on 22,000 studiesand strongly challenges the results of many of the marketing-mix models that are currently in market. You can see Paul and a host of other marketing measurement experts at our upcoming MeasureUp Conference on Nov. 1.
We speak to Tom Weaving, Business Development Director at The Trade Desk, about the lessons he’s learned from a career in programmatic video in the APAC region. Gai Le Roy and Tom discuss the advances and progress in cross-media delivery, targeting and attribution and what’s needed to increase effectiveness in these areas. Also, we cover video in context of the Australian Connected TV market and some of the current issues in measurement, content and addressability.
Podcasting has been around since the mid-2000s but has only gained mainstream popularity & commercialisation in the last few years. Gai Le Roy caught up with audio experts Sharon Taylor, CEO of Omny Studio, and Rob Loewenthal, Founder of Whooshkaa, to discuss what makes a good podcast, building an audience that will last, dynamic ad insertion and targeting, and how to increase credibility in this fast growing sub area of digital (you can also have a look the IAB podcasting measurement guide and market update here: https://po.st/bAb2SQ)
We caught up Tom Kershaw, CTO of Rubicon, on his recent trip to Australia. Gai Le Roy managed to sit Tom down long enough to discuss shifts in the programmatic marketplace, targeting across different platforms, the importance of mobile apps and the inevitable tech integrations and consolidations across businesses in the tech industry.
Oath is a global company operating on the supply and demand side and has masses of data. IAB Australia’s Gai Le Roy talks to John McNerney (Director, Platform & Exchange Solutions, APAC) from Oath about data, the supply and demand balance of an exploding video market and targeting.Also, the skills needed in the industry and how digital marketing unicorns need mathematicss understanding, analytic skill and excellent communication ability.
The IAB Podcast comes full circle as we welcome back our very first guest, Tim Whitfield. Gai Le Roy discusses with Tim his move from agency side back into Ad Tech and his new role as VP, Strategic Solutions, APAC at Sizmek, the transferable art of pitches, and a lot about the role of creative, including: Data-driven creative, the relationship with creative agencies, creative across different platforms and devices, targeting challenges and the promising future of connected TV.
The Australian Digital Advertising Practices are a new initiative from three industry bodies (the IAB, MFA and AANA) coordinating a working group of advertisers, media agencies and publishers. The aim is to restore trust and increase credibility across all parties involved in digital advertising. The practices include five key areas: digital transparency; viewability; brand safety; ad fraud; and data transparency. IAB’s Gai Le Roy talks to MFA CEO Sophie Madden and AANA CEO John Broome, about key aspects of the practices, why they were developed and what they seek to achieve.
Digital Video has grown exponentially in the past few years. In this episode we talk to Pippa Leary, Commercial Director - Digital Sales at Nine, and James Bayes, Digital Sales Director - OTT Video at Seven West Media, about how the market is defined from a broadcast perspective and how they are structuring their digital video offerings, the most popular kinds of content, the uses of the data collected, viewer habits across devices and the significant role of connected TVs.
How do we create more transparency and promote more trust in the digital supply chain? The digital advertising industry has grown exponentially, and with that has come issues of fraud, transparency and the trust problems inherent in such growth. The IAB Tech Lab in the USA is the tip of the spear in dealing with these issues by developing tech solutions and industry standards, and in this episode we talk to Dennis Buchheim, Senior Vice President & GM of IAB Tech Lab, about the current and recent Tech Lab projects that aim to deal with these issues to the benefit of the whole industry. (IAB members can download Dennis' presentation deck from our Melbourne Ad Ops Conference here.)
What exactly is an API and what do they do in the real world? What is the role of an API in automation and what are the advantages to that? How important are APIs in the digital economy? At our recent IAB Digital Ad Ops Conference in Melbourne, our expert panel discussed and answered all of these questions and more, including the kinds of teams and skills needed to effectively implement them across platforms. Featured in the discussion are: Lachlan McDivitt (Moderator): AU/NZ Trading Director - The Trade Desk; Mac O’Rourke: Head of Data and Operations - Amnet; and Timothy Heywood: Digital Technology Manager – Ad Ops - Cadreon.
You can watch the abridged discussion as a video and download content from the day here.
In a world where growing numbers of subscription platforms are driving the growth of connected TV, what room is there for ad-funded models? Mark Zagorski, CEO of Telaria, believes that the future of Connected TV is the time-tested, ad-funded model of TV past. And it’s a move that presents significant advantages and challenges to the industry.
Video Advertising was worth $1.1 billion in 2017, making up 38% of Display Advertising revenue. Twitter has made a strong move into the video advertising market, with it making over 50% of their yearly revenue. We talk to Lottie Laws, Head of Video at Twitter Australia, about the role of video in the evolution of Twitter, the creative that makes a good video, and trends in the local and global markets.
In this episode of our “Executive Series” we talk to Dave Yovanno, CEO of Impact and former IAB U.S. board member. IAB Director of Research Gai Le Roy talks to Dave about what Impact (formerly Impact Radius) does; the role of performance marketing; social influencers and the consumer journey; and advances in tackling fraud and where the industry sits now with hygiene levels.
eBay is one of the largest data-driven organisations in the world and prides itself on providing great consumer experiences by combining data and creative messaging to align with audiences – and then experimenting. Mark Mansour, Director of Advertising and Commercial Partnerships at eBay and co-chair of the IAB Ad Effectiveness Council, and Gai Le Roy discuss the importance of digital ad effectiveness, data-driven marketing and attribution. (Download the IAB Digital Ad Effectiveness Playbook here.)
How do you solve social problems and make money while you do it? IAB CEO Vijay Solanki talks to Afdhel Aziz, author of "Good is the New Cool", about companies changing the world for the better.
The General Data Protection Regulation (GDPR) comes into effect in just over a month, and it will have far-reaching implications in Europe and around the globe. Yves Schwarzbart, Head of Policy & Ad Tech at IAB U.K., has lived and breathed the GDPR for the past few years, and he uses his expert knowledge to break down the 200-plus page legislation and explains what it actually means for digital companies and individuals, the importance of personally identifiable information, how it impacts companies outside the E.U. (and in Australia), justifying the use of personal data, and changes to consent in regards to privacy.
How does the Australian market stack up compared to the U.S. and the world? At the recent IAB Leadership Conference IAB CEO Vijay Solanki sat down with Dave Osborn, SVP Global Accounts at AppNexus, to discuss his learnings from other markets when it comes to programmatic marketplaces, the value of good strategy and the need to shine a light on money and relationships to increase transparency in the digital advertising ecosystem.
What’s going on with OTT ecosystem and how is that playing into traditional broadcast with the satellite and cable operators? Vijay Solanki sat down with SpotX founder and CEO Mike Shehan to discuss the company’s focus on the supply side, helping media owners make the most of their video inventory, the role of data, the future of broadcasting, and their launch of video header bidding in March.
Long form, short form, interactive and more: There are a lot of tailored ad options when it comes to a streaming platform that sees 77% of consumption in a living room environment. We sat down with Peter Naylor, SVP Advertising Sales at Hulu, in Palm Springs to discuss the revolutions in digital streaming and connected TVs, what the current state of advertising is, where the money is coming from, what kind of targeting can be achieved and the challenges to be navigated.
There are billions and billions of photos and images uploaded online, the number of cameras will triple by 2022 and people are increasingly using images to communicate, but how do you unlock and utilize all that data as a brand? In the next installment in our series of podcasts with senior executives, IAB CEO Vijay Solanki talks to Phil Schraeder, President & COO at GumGum, about artificial intelligence and computer vision, and how to unlock brand value across many different data sets.
Ad Blocking is still one of the hot industry topics, so the IAB conducts research with Pureprofile to asses the trends and examine why consumers are blocking ads. What are the key reasons people install ad blockers? Is it growing? Why do people stop using them and what can the digital industry do about it? IAB's Director of research Gai Le Roy and Pureprofile CEO Nic Jones discuss the latest wave of ad blocking research and what it means for the industry.
Nev Hasan, National Digital Sales Director at MCN and IAB Director of Research Gai Le Roy discuss the state of Programmatic TV in Australia ahead of Ashton Media's Programmatic Summit 2018. They discuss what’s changed in the space over the past few years, what the clients are asking for, dynamic trading for TV buying, attribution, measurement and effectiveness. (Tickets for the Programmatic Summit are available here.)
The first in a series of podcasts with senior executives, Unilever CMO Keith Weed & the IAB’s Vijay Solanki discuss:* Building digital capability & digital transformation (From mandatory training through to digital immersion and creating a common language, Keith discusses how Unilever put digital at the heart of the organisation); * Putting digital into media strategy & dealing with the issues through collaboration (Working with agencies and partners to work out what’s important to Unilever and what happens when issues arise); * Commerce and Unilever’s 5C model (Keith talks through the Content, Connect, Community, Commerce with the Consumer at the centre, the importance of commerce given the Unilever focus on the consumer journey & their efforts to build up first-party data); * Building trust & transparency (Unilever’s commitment to the digital ecosystem and efforts to reduce fraud, learn better habits and increase trust); * Measurement (Keith throws down the gauntlet for a single measurement metric across all media).
For many of us audio consumption was, for a long time, relegated to the car and drive time radio shows. But now, thanks to our phones, we’re able to stream pretty much any audio content at any time. At present, about 12 million Australians now consuming music and other audio content on their devices every month. And advertisers have been quick to follow. Gai Le Roy talks about the state of the audio industry with Steve Brown, Head of Digital Sales and Operations at Southern Cross Austereo, ahead of our Digital Audio event where we will be launching the Audio State of the Industry report. And you can get your tickets for that event here.https://www.iabaustralia.com.au/events-training/upcoming-events-and-training
Mandatory Data Breach Notifications are becoming law in 2018. Third parties can often hold details like a mailing lists, credit card data and other personal information. But who owns that data, who is responsible when a network is compromised and who tells the customers? IAB Regulatory Affairs Director Kamani Krishnan runs through the law and its implications with data law expert and Consultant at Gilbert + Tobin, Peter Leonard.
(Please note this is general information only, if you are seeking legal advice you should directly contact a legal expert to discuss your specific needs and requirements.)
The GDPR is intended to give consistency across EU privacy laws, and it will impact companies worldwide. IAB’s Kamani Krishnan and Justin Cudmore, Partner at Marque Lawyers, discuss the impact of GDPR on companies in the Australian market. Need more info on GDPR? Download the IAB update here: http://po.st/uUjb6C.
(“Please note this is general information only, if you are seeking legal advice on the GDPR you should directly contact a legal expert to discuss your specific needs and requirements.”)
Jonas Jaanimagi speaks to Gai Le Roy, IAB’s research and measurement guru, about working with 17 ridiculously smart digital experts and pulling together the IAB Ad Effectiveness playbook. We delve into what good use of spend looks like, figure out how we can help marketers understand what’s working for them and look into what the next steps are for the industry.
We kick off 2018 with a discussion on programmatic advertising with June Cheung from Grapeshot. We discuss the beginning and evolution of Grapeshot, and get deep into the roles of categorisations and taxonomy in audience strategies, brand safety and the right targeting, and a myriad of other topics including June's predictions for 2018.
Australia is one of more than 40 IABs around the world - giving us a truly global network and massive pool of knowledge - and once a year they all come together for the IAB Global Summit. Jonas Jaanimagi discusses the event with CEO Vijay Solanki, and they dive into what was set out on the roadmap from the IAB Tech Lab, and how the IAB is focusing on bringing more trust into the digital value chain.
What is being done to tackle ad fraud in a maturing digital industry? Vijay Solanki and IAB Executive Consultant Jonas Jaanimagi discuss the recent IAB Ad Ops Conference that tackled ad fraud and the new IAB ads.txt initiative, and what these things mean for the digital value chain.
What is Header Bidding and what is the role it plays in building a trustworthy environment for ad buying and selling? How is ads.txt helping to reduce ad fraud in the digital economy? IAB Executive Consultant Jonas Jaanimagi talks with Will Jensen, Accounct Director of Marketplaces at AppNexus, about building trust and value in the digital supply chain.
Data breaches are way more common than we think, and have a massive impact on the consumers and the companies that are breached. But what exactly is a "Data Breach"? What are the new Australian laws coming into effect in Feb. 2018 and how will they change the way the market, companies and customers deal with breaches? IAB Regulatory Affairs Director Kamani Krishnan talks to data law expert and Consultant at Gilbert + Tobin, Peter Leonard. (“Please note this is general information only, if you are seeking legal advice on the GDPR you should directly contact a legal expert to discuss your specific needs and requirements.”)Got your attention? You can learn more about the new laws here:https://www.iabaustralia.com.au/regulatory-affairs/government-regulations/item/44-government-regulations/2396-iab-australia-regulation-update-new-mandatory-data-breach-notification-laws
"Native" is a term relatively new to advertising, but one that is being used every day. How does Native Advertising differ to Native/Branded Content, what are the different types of each and how are they being used to benefit brands, and what are the relationships with the user? We talk to Ben Green, National Director (ANZ), Data, Platforms & Exchanges at Yahoo7, and Susie Bayes, Brand Partnerships Director at Guardian Australia.You can download the IAB Native Playbook here: https://www.iabaustralia.com.au/research-and-resources/research-resources/item/12-research-and-resource/2392-iab-native-advertising-playbook-oct-2017
We talk to Mark Henning, executive director of media and digital at Kantar Consumer Insights, about methodologies, research and measurement. Mark runs us through the ABC’S of measurement (Audience, Brand Impact, Consumer Behavior and Sales), the challenges and opportunities around getting the most out digital media buys, and hard-hitting creative content.
We speak to Hayley Cameron from SBS, Nathan Powell from Nine Entertainment and Juliette Stead, VP APAC at Telaria (formerly Tremor Video), about the massive growth of Connected TV and what the shift in viewing habits means for broadcasters and advertisers. Download the IAB CTV White Paper here: https://www.iabaustralia.com.au/research-and-resources/research-resources/item/12-research-and-resource/2370-iab-connected-tv-whitepaper
William Paling, Director, Media and Technology at IAG, gives some expert insights into why it’s so crucial for brands to demand better measurement when it comes to advertising effectiveness, and when to Art and when to Science with their marketing.
Dan Robins has a long resume in digital and recently moved to the publisher side as Head of Programmatic & Data for Spotify. We talk to Dan about Digital Audio and the role of Data and Measurement, as well as audio Creative assets, campaign planning and Audio Programmatic.
Hear Danielle Uskovic, Head of Digital & Social at Lenovo APAC, share meaningful insight on how Lenovo brought programmatic in house, how to work with tech vendors and how to build brands online.
Chris Freel, former Commercial Director at Pandora, discusses the ups and downs of the digital audio industry, working for a challenger brand in a relatively new industry and the magic of data and how audio is using it.
Ashley Ringrose, the founder of Soap Creative & SMG Studio, explores whether or not "Digital Metrics are Bullshit". Ash discusses a recent Mumbrella debate with team mate Dan Monheit (Hardhat Digital) against opponents Mark Ritson (adjunct professor, Melbourne Business School) and Louise Barrett (NewsCorp), in which he argues digital metrics are "not" full of it. What are the best parts of digital metrics, how do they work best, and what can they tell us about the wiser advertising industry? (You can watch the video or read the transcript from the debate at the below link).https://mumbrella.com.au/digital-metrics-bullshit-mumbrella360-video-457482
Daily Content Ratings is about to launch in Australia, with data on more than 1,000 sites, apps and streaming players, giving unduplicated daily audience data across digital devices. IAB Director of Research Gai Le Roy Talks to Monique Perry and Alex Smith from Nielsen about what it is, how it works and the implications for the Market.
We talk to Monique Perry, Head of Media Industry Group at Nielsen, about the history of digital audience measurement in Australia. She runs us through the combination of desktop, mobile and tablet audiences and the innovation and evolution to capture how consumers and technology continue to change.
Ad Ops experts Judith and Peter from Pubmatic discuss the state of Ad Ops in Australia, the challenges and opportunities for the industry going forward, and the need for more talent in the field. It's a field set to revolutionise not just online advertising, and so much more.
Gai Le Roy is the IAB Director of Research and one of the most respected measurement experts in the nation. She runs us through the way digital measurement works: From tagging to panels and sample sizes to cross-device methodologies. There is a lot of work that goes into advanced and accurate digital audience measurement.
Measurement is always a hot topic and in this episode IAB CEO Vijay Solanki talks with IAB Director of Research Gai Le Roy and PwC Australia Partner Megan Brownlow about the hard work and smarts behind digital revenue reports. They get into the growth of digital categories and what mobile and video revenue figures mean to marketers and advertisers investing in digital, what they can tell us about the future direction of online advertising and how the entire Australian market is moving to being digital.
There are so many ways fans can now consume sports across different media and devices. Social media is increasing access and allowing more engagement. Teams and organisations are investing more heavily in their digital platforms and channels. We discuss the changing face of sports consumption with Shane Mattiske, MD of Nielsen Sport.
How does excellent creative fit in with programmatic trading? What assets are needed to have 51,000 permutations of an ad to best suit the person you are targeting? Sizmek's Andrew Bloom discusses bringing back the message to the center of ad buys, using the right creative for best possible ad, with Dynamic Creative Optimisation.
We speak to Dom Gambino from leading location intelligence company Near. Dom runs us through what location data is and what it's used for, discussing the different types of location targeting with some examples of its use in the real world.
Ben Green is the National Director (Sales & Optimisation) - Platforms & Exchanges and Mid-Market Sales at Yahoo7, and starts by explaining his title. He goes on and explains that the opposite of programmatic is manual (not premium), and that we are now seeing the efficiency of that automation.
Cat Prestipino, Marketing Director, JAPAC at AdRoll, talks about her journey from a food blogger who taught herself to code to leading digital marketer. What is programmatic? She tells us about the armies of little yellow Minions that are facilitating the ad process and brings some fun to the field.
Scott Ries, Director, Technical Services at Sizmek, got his start in gaming in the U.S. and has a strong sense of the evolution of digital advertising. He gets down into the basics of programmatic (in a way we can all understand) and talks about brand safety, transparency and accountability.
Stéphane de Blic, Commercial Director, Australia & New Zealand at Integral Ad Science, is a Frenchman living in Oz, and sees a lot of differences between the European and Australian digital markets. He walks us end-to-end through the digital value chain and discusses the programmatic tools involved and it looks like in the real world.
David Godfrey, Director of Trading at The Trade Desk, Inc., talks about jumping into digital from being a basketball coach. He breaks down a lot of the confusing terminology that puts people off programmatic and discusses how most businesses can be a lot smarter in their ad buying.
Timothy Whitfield, Director, Technical Operations at GroupM, describes his journey from Engineer to Digital tyre kicker. He poses the question: Are you an orange or a mango? (Hint, it has to do with the core of tech you offer.) We also manage to talk about "Ferris Bueller's Day Off" and the Stock Exchange, and it all relates to programmatic.