In Case Of An Event: Recent Episodes
Hayley Haggarty
This is the podcast where event leaders and experts share success stories, inner secrets, and lessons learnt on how to create, cultivate and future proof large scale events.
Luke Bilton, Chief Growth Officer of Expoplatform, discusses the benefits of prioritizing an AI driven market place, the revenue potential of digital, and what's in store for Expoplatform.
Brett Hyman, President & Founder of NVE Experiential Agency, discusses the evolution from a traditional event to a more story driven experience, how to successfully work with clients to get them onboard with more integrated and holistic campaigns, and how experiential does not always equal events.
From an entrepreneur and investor's perspective, Marco Gilberti, Founder & CEO of Vesuvio Ventures and co-author of the book "Reinventing Live, The Always on Future of Events" talks about the importance of the digital approach in the event experience, how to increase your digital revenue, and the need to utilize technology to better understand event ROI for the organizer, attendee, and sponsor.
Chris Walsh, President & CEO of MJ Biz, discusses how the organizer of the fastest growing trade show in the US, continues to future proof and diversity to ensure long-term success, and gives us insight into what it takes to not just ride the wave of a flourishing market.
Jim Sharpe, CEO of Aventri, talks about the future of AI driven all-in-one event platform solutions, going digital at live in-person events, and how to better understand and apply the live event behavioral data to direct your event strategy.
Matt Skallerud, President of Pink Media, and Jim Clapes, Director of Events for M3 Meet and immediate past Chair of the Board for the LGBT Meeting Professionals Association, discuss what the event industry can do to push the limits to support and engage the LGBTQ+ community within our organizations and at our events.
David Adler, Founder & Chairman of BizBash, talks about re-invigorating the event experience, how to create events for the next-gen attendee, and the science behind event design & social physics.
Sophie Ahmed, Co-Founder & CEO of the Virtual Events Institute, talks about the future of events, giving listeners a great insight from her extensive events background and having launched the Virtual Event Institute to provide education to the event community.
Scott Wilcox, founder of Here and Tomorrow, and former Chief Innovation Officer for SXSW, gives his perspective on balancing and merging innovation and technology, what successful hybrid models could look like whilst overcoming current virtual limitations, and building a large fan base and community.
It's not just a virtual and in-person event happening simultaneously...
Stephanie Selesnick, International Exhibition Consultant, Trainer, and Blogger, and President of International Trade Information, shares her opinions and insights into which hybrid models could work for the industries you serve and the events you create.
Lee Zeidman, President of the Staples Center discusses how this venue navigated the changing pandemic landscape, introduced a touchless environment that's here to stay, and the critical importance of education and communication.
The next instalment of In Case Of An Event is hitting the airwaves Tuesday May 25th.
Season 2 is jam packed with need to know insight from event leaders and experts on how to overcome the challenges facing the large scale event industry NOW. The event industry is not what it once was. ARE YOU READY FOR RE-EVENT-ION?
The class of season 1 speakers from Jack Nadel, SISO, CEIR, Microsoft, CNTV, HP, Speednetworking.com, Buzzfeed, Clarion Events, Vfairs, FT Live, and Swapcard combine their event superpowers into a re-cap of the best bits of season 1.
Julius Solaris, Head of Engagement at Swapcard, further explores the concept of community, the importance of smart matchmaking to create meaningful connections, and uncovers interesting virtual engagement data findings that will both surprise and terrify you.
Jeff Wagner, Global Head of Content for FT Live, gives ICOAE listeners an insight into content best practices from his experience managing over 200 content driven events a year. What goes into a successful conference program virtual or otherwise, getting the balance right between commercial and curated content, and how great content is worth its weight in event gold.
Muhammad Younas, CEO of vFairs, discusses the benefits of a 3D interactive event platform, how to prepare and transition to hybrid, the importance of AI driven matchmaking, and why avatars aren’t going anywhere.
Dionna Scales from Buzzfeed and Michael Adeniya from Clarion Events, discuss diversity, inclusion, & belonging in the event and media industries. They talk about their experience on opening up the conversation, how to ingrain D&I into your events and business, and the best tactics to fully commit to making change.
Speednetworking.com’s Mike Slater and Sean Gallas, chat about their extensive experience in the speed networking world. They discuss the the real value and benefits to participants, sponsors, and show organizers, expand on how to monetize the platform, and what the future of speed networking looks like – a match made in virtual, in-person, or hybrid event heaven.
Joanna Popper, Head of Global VR for HP, discusses the creative ways VR is used in different event types, which industries are seeing exponential growth, how to create engaging environments for clients, and the real reality of what the future of computing will look like.
Carrie Ferenac, Co-Founder & President of CNTV, shares the do's and don'ts of virtual event and video production, new ways production elements are bringing to life 2D events, and the best approach to producing content within hybrid events.
Bob Bejan, Corporate VP of Global Events for Microsoft, talks about Microsoft’s digital event core and the values that is offers – inclusion, economy, and sustainability. He also discusses how to overcome challenges of team transformation, shares learnings from CES 2021, and his experience as a virtual exhibitor.
Nancy Drapeau, Vice President of Research for the Center for Exhibition Industry Research (CEIR), uncovers the most interesting findings and trends from the “Anatomy of Virtual Events and Financial Outcomes” report. In this episode, she also discusses what event organizers could be doing in an effort to drive more revenue in a two dimensional medium.
David Audrain, Executive Director of SISO, the Society of Independent Show Organizers, and CEO/Partner of ExpoDevCo has his finger on the event industry pulse. He knows all too well the challenges we all face as a CEO of a tradeshow company, and with his "insider" role in SISO, works with all the major event players to make sure we are on the road to recovery. In this episode, David talks about how event competitors, associations, and partners are working together to keep the event industry on track to rebuild after the pandemic, and what we should do to host safe and successful live events now.
Craig Reese, Senior Vice President and Director from Jack Nadel International, chats about the importance of the connection to a tangible branded product in a virtual event world, shares some great creative virtual networking ideas , and discusses how the industry should continue to approach virtual networking when we are ready to go back to in-person live events.