The Practice Heist Podcast: Recent Episodes
Brandon Boyd
A business and marketing strategist is on a mission to transfer business, marketing, and personal development tips, tricks, strategy, and wisdom from one industry professional to another.
The Time Architect Joins The Heist.
The best way to describe Dr. Ingrid is:
Once you talk with her for 2 mins, you just know she is the person you need to listen to.
Intelligent, entrepreneurial, compassionate, no nonsense, wise, ect.
Within this episode, all of the above adjectives above and more were showcased.
We discussed:
- Who she is and the genesis of her consulting practice
- Her ideal client and how to find yours
- Her 3 step process
- STOP
- STEP BACK
- GROW and REPEAT
- Business trends in the vet industry
- Current strains on the industry
- Solutions to the problem
- Setting limitations and expectations
- Understanding the power dynamic in the practice
- Hiring the right people
- Working on support staff mindset
- Importance of role playing
- Perceived indifference of leadership
- Time Architect
- Being comfortable with the decisions we make
and sooo much more..
For more information about Dr Ingrid Pyak and her organization:
https://www.ingridpyka.com
Also, Join the Vet Practice Growth Mastermind Facebook group to get help with your veterinary practices growth . https://www.facebook.com/groups/vetpracticegrowthmastermind
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
If you would like a copy of the Ultimate Marketing Checklist for Veterinarians and the Vet Industry, Click on the following link: https://vetandpetseo.com/veterinary-marketing-checklist/
The Sage of SEO Dennis Yu Joined The Heist.
Think of Dennis Yu as your marketing experts, marketing expert. As I said in the episode, if I don't know how to explain a marketing process, I just repeat what Dennis has said in the past and I sound smarter.
AUTOmatically..
With that being said, he was gracious enough with his time and we had an amazing conversation. He, of course, dropped enough golden nuggets to retire from; and he show a demo. (The demo will be posted soon on Youtube Channel).
That was just the tip of the digital iceberg. Within this episode we discussed:
- His background
- Explanation of a "Search engine engineer"
- Secondary signals and direct vs implied intent
- How SEO has not changed in 20 year? (The algorithm is smarter)
- Planning out, updating and investing in you clinics marketing during business cycles of Feast/Famine
- Where veterinarians should start if designing a revamped marketing system
- Content and its usages is the Key
- Dollar a Day Strategy for veterinarians
- IOS 14 Stance
- Digital Plumbing
- Platforms he is excited about
- State of Digital marketing over the next 5 years
and so much more...
For more information about the DOLLAR A DAY STRATEGY, Dennis Yu and Blitz Metrics:
Dollar-A-Day
remember code brandon for 20% off
BlitzMetrics
Also, Join the Vet Practice Growth Mastermind Facebook group to get help with your veterinary practices growth .
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
If you would like a copy of the Ultimate Marketing Checklist for Veterinarians and the Vet Industry, Click on the following link: https://vetandpetseo.com/veterinary-marketing-checklist/
The Warlock of Whisker Joins the Heist
It's not everyday that I get the chance to interview an industry celebrity. Well, I have been lucky enough to talk to several. Adam Greenbaum is a celebrity. His company Whiskercloud is known by thousands upon thousands of veterinarians and vet industry professionals alike. He gave me a piece of his time a while back and our conversation was amazing.
In this episode we discussed:
- His background and his path to the vet industry
- Making life easier for the clients
- Importance of FAQs
- Finding efficiencies as an entrepreneur
- Noticing and correcting the barriers that prevent sales
- Accepting the fact that automation is just over the horizon for vet hospitals
- Adapting and seeing the warning signs of change within the vet industry
- Having veterinarians understand that business like life is not fair
- How to handle new competition entering your local area
- Importance of tracking
For more information about Adam Greenbaum and Whiskercloud:
Whiskercloud
Adam Greenbaum
Also, Join the Vet Practice Growth Mastermind Facebook group to get help with your veterinary practices growth .
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
If you would like a copy of the Ultimate Marketing Checklist for Veterinarians and the Vet Industry, Click on the following link: https://vetandpetseo.com/veterinary-marketing-checklist/
A Financial Wizard Joins The Heist
I had an amazing conversation about finances and practice growth development with Isaiah Douglass from Vincere Wealth and the VetSuccess Podcast.
In the episode we discussed:
- His background and why he choose to work in the vet industry
- When you should use a Financial Planner
- Role of a Financial Planner
- A role play scenario of the Vincere Process
- Practice Selling and Buying Expectations
- Benchmarks of successful practices..
- and soo much more...
To reach out to Isaiah, the Veterinarian Success Podcast, and Vincere Wealth go to the following links below:
Isaiah Douglass
https://www.veterinariansuccesspodcast.com/
Vincere Wealth
Also, Join the Vet Practice Growth Mastermind Facebook group to get help with your veterinary practices growth .
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
If you would like a copy of the Ultimate Marketing Checklist for Veterinarians and the Vet Industry, Click on the following link: https://vetandpetseo.com/veterinary-marketing-checklist/
Hey everyone John Donato founder of Apex Veterinary Marketing stops by to JOIN the HEIST!!!
His marketing firm is a fast growing disrupter in the veterinary marketing space.
In this episode we discussed:
- Who he is and why he chose to become a marketer in the vet industry
- Genesis of Apex Veterinary Marketing
- The danger of playing cheap when investing in marketing
- Using iterative testing to move toward marketing perfection
- Advertising Breakdown
- How to find a trustworthy Marketing Agency
- Where he see the industry in 5 years
For more information about John Donato and Apex Veterinary Marketing
http://www.apexveterinarymarketing.com
email: hello@apexveterinarymarketing.com
phone: 844-844-0338
Also, Join the Vet Practice Growth Mastermind Facebook group to get help with your veterinary practices growth
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
Dr. Bob Murtaugh Joins the Heist
I really enjoy what I do and who I am able to interview. Dr. Bob is a seasoned, knowledgeable, accomplished on every level, yet is humble. He gave me an hour of his time and it was packed with golden nuggets ranging from leadership to future solvable problems for the vet industry.
In this Lucky Number 13th episode we discussed:
- His start in vet medicine
- The best moments of his career
- Roadblocks he faced
- Delegating in Leadership
- Compassion Fatigue
- 3 Words: Attention, Intention and Attitude
- Practicing good leadership for practice growth
- Advice for a new vetrepreneur
- Building team strength
- Industry in the next 5 years
For more information about Dr. Bob Murtaugh email him :
bob@PathwayVetAlliance.com
Also, Join the Vet Practice Growth Mastermind Facebook group to get help with your veterinary practices growth
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
Nancy Hassel Founder of American Pet Professionals Joins the Heist.
Nancy and I met on Clubhouse several times and instantly I knew I had to reach out to her to Join the Heist. We connected, She agreed, and one epic conversation later, We have episode 12.
In this episode we discussed:
- Her background
- How she started working with the vet industry
- The roadblocks she had to overcome
- How to properly and consistently utilize P.R. as a veterinarian
- Creating content by using past client questions
- Figuring out what makes you stand out for your marketing message
- Marketing Tactics
- Success Through authenticity
- The mission of American Pet Professionals
For more information about Nancy Hassel and American Pet Professionals visit:
www.americanpetprofessionals.comFollow her on All Social Media @americanpetpros
Also, Join the Vet Practice Growth Mastermind Facebook group to get help with your veterinary practices growth
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
Dr Laura Catena, Founder of the ArmOr Hand Glove Company Joins the Heist
This 11th episode of the Practice Heist Podcast welcomed and amazing vetrepreneur that created a much needed product within the vet industry. I had an amazing time interviewing Dr. Laura.
In this Episode we discussed:
- Dr. Laura's background
- Why she became a vet
- How she overcame compassion fatigue
- Setting Boundaries and steps to set boundaries
- Being comfortable saying no
- Beginnings of the ArmorHand Glove Company
- Bringing a Product to Market
- Marketing and PR
- Leadership and Decision Making
- 5 Year goals for Dr. Laura and AHG Company
For more information about Dr. Laura and the the Armor Hand Glove Company go to:
https://armorhandglove.com/
Follow her on both Facebook and Instagram
@armorhandglove
Also, Join the Vet Practice Growth Mastermind Facebook group to get help with your veterinary practices growth
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
Brandon Breshears of The Veterinary Marketing Podcast Joins the Heist
Besides having an amazing name, Brandon is an amazing media buyer and a genius when it comes to paid advertising. We had a knowledgeable conversation and it will no disappoint you.
With this episode we discussed:
- How he got his start in marketing and podcasting in the Vet Industry
- Running Ads on Google and Facebook
- What Metrics to look for to determine Ad Success
- Segmentation for Advertising
- Preparing the Team for A Successful Campaign
- Types of Search in Google
- Ad Strategy for the Vet Do-it-Yourselfer
- Right Place, Right Time, Right Location
- Preventing Ad Fatigue with Testing
- Function of Funnels
For more information about Brandon Breshears and the Veterinary Marketing Podcast
go to:
http://veterinarymarketingpodcast.com/
Also, Join the Vet Practice Growth Mastermind Facebook group to get help with your veterinary practices growth
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
Dr. Marc Smith Joins the Heist and we had a blast.
Dr. Smith from Natchez Trace Veterinary Services and Pet|Tao Holistic Pet Products took time from his busy schedule and hoped on an episode of the Practice Heist Podcast and did not disappoint.
Within this episode we discussed,
- Who he is and How he got started as a Vet
- His introduction into Traditional Chinese Veterinary Medicine (TCVM)
- His method to introduce Pet Parents to TCVM
- The genesis of Pet Tao Pet Products
- His Method of handling the tasks and stress of having 2 business in the vet industry
- How to become a better leader
- Where he believe TCVM will be in the next 5-10 years
- Marketing TCVM to the population of pet parents
- Advice to incoming veterinarian entrepreneurs
- His system of communication and business development.
For more information about Dr. Smith and his businesses and pet products go to the following sites:
franklintnvet.com/dr-marc-smith
Pettao.com
tvcmpetsupply.com
Also, Join the Vet Practice Growth Mastermind Facebook group to get help with your veterinary practices growth
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
CONTENT IS KING!!!
Dr. Jessica Vogelsang Joins the Heist.
After a short hiatus, we are back again with an amazing episode on the Practice Heist Podcast. Dr Jessica Vogelsang from Pawcurious and (at the time) newly appointed Content Strategist for the American Animal Hospital Association (AAHA) joined the heist and dare I say, was more than advertised.
Within this episode we discussed,
- Why she started writing..
- Types of Content that works well within the industry
- Her Story Sandwich Framework
- Steps to Improve Storytelling Impactfulness
- What To include in Creating Content for Health Industries
- Her Position with the AAHA
- Her Vet Industry Predictions
- Telehealth and Building Trust Online
Follow Dr. Vogelsang on IG and Facebook @pawcurious.
Join the Vet Practice Growth Mastermind Facebook group to get help with your veterinary practices growth
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
FUTURE OF PET AIR TRAVEL!!
Dr. Nelva Bryant Joins the Heist.
One of the reasons I started the Practice Heist is to meet new and interesting people, in interesting divisions of the industry.
Dr. Bryant is on the forefront of an explosion of opportunity within the vet industry that seems overlooked. As an air transportation veterinarian, her job consists of making sure regulations and policies are adhered to and well as communicated to all parties involved.
Within this episode we discussed:
- Her start as a veterinarian...
- How she got started with Delta Airlines as a Transportation Vet...
- Recent policy changes that will affect pet owners...
- The genesis of DVM Transportation, LLC...
- Where she see the pet air transportation industry in the next 5 years
Follow Dr. Bryant on IG and Facebook @whenpetsfly.
Join the Vet Practice Growth Mastermind Facebook group to get help with your veterinary practices growth
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
WHAT CAN SNOUT SCHOOL DO FOR YOU?
Danielle Lambert Joins the Heist.
This podcast was fun, exciting and educational.
In fact it was so fun and exciting, I started stuttering. I wanted to get so many questions out that I got overwhelmed. ( I apologize in advance and I am working on that..)
We discussed in the 50 min recording:
- Danielle's Career Path to becoming a Veterinary Marketing Genius (yeah I said it.)
- Snout School
- Importance of Vet Personal Branding
- Marketing education in the industry
- Educating the market, by meeting the pet owners where they are at.
- Easy content creation through batching content
- Where the vet industry is headed in the next 5+ years.
- etc.
You can follow Danielle and Snout School on Facebook @snoutschool and Instagram @snout.school.
On this episode Dr Karen Bolten ( The Business Vet) Joins "the HEIST."
The entirety of the conversation in no particular order includes:
- Mental health of being a veterinarian and also owning a practice,
- Going back to business school
- Value chain analysis and human capital
- Fee structuring and pricing
- When to hire
- etc.....
ABOUT DR. BOLTEN.Dr Karen Bolten is a former large animal veterinarian and practice owner. After 8 years of ownership, she sold her clinic, returned to school for business, and started a business consulting firm for veterinary professionals.
Dr Karen Bolten areas of interest in business are general business strategy and marketing strategy. Her specific marketing interests are target marketing, marketing research, and branding. She loves anything where one can use data to drive better decisions.
You can find Dr. Karen Bolten on social media, on every platform, @thebusinessvet. Her website is www.thebusinessvet.com.
On this episode Dr Karen Bolten ( The Business Vet) Joins "the HEIST."
The entirety of the conversation in no particular order includes:
- Mental health of being a veterinarian and also owning a practice,
- Going back to business school
- Value chain analysis and human capital
- Fee structuring and pricing
- When to hire
- etc.....
ABOUT DR. BOLTEN.Dr Karen Bolten is a former large animal veterinarian and practice owner. After 8 years of ownership, she sold her clinic, returned to school for business, and started a business consulting firm for veterinary professionals.
Dr Karen Bolten areas of interest in business are general business strategy and marketing strategy. Her specific marketing interests are target marketing, marketing research, and branding. She loves anything where one can use data to drive better decisions.
You can find Dr. Karen Bolten on social media, on every platform, @thebusinessvet. Her website is www.thebusinessvet.com.
On this Podcast Episode, it is just me talking, semi ranting and hopefully explaining 8 Social Media Myths we need to forget at once.
Those 8 are:
1. You need a presence on every social media site.
2. Fans and followers are worthless because they don't become paying customers
3. It's useful to have your friends and family life your post
4. You shouldn't schedule posts on the weekend.
5. You must respond to social media comments.
6. Social media posts must always be businesslike
7. You need endless new content post
8. Social Media Marketing is free.
What every Veterinarian needs to know about dealing with the stress of being a practice owner!
In this brand new interview, Brandon Boyd is with veterinarian and veterinary happiness coach and expert Dr. Cherie Buisson reveal everything a veterinarian, veterinary service nurse, and practice owner need to know about rediscovering your why and dealing with the world wind of emotions being a veterinarian.
Renew your love of veterinary medicine and remember why you chose this profession.
Download this episode now to get started!