Shiny Objects: Recent Episodes

Jamie & Alyse

Shiny Objects is the podcast that gets real about the messy business of working with family, and the reality (and sometimes fantasy) of what it’s like to be your own boss.

With your hosts, Jamie King and Alyse Mason.

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Professional athlete and Skirt Sports founder Nicole DeBoom on selling her business, being a beginner again, and what comes next.

Connect with Nicole on Instagram @nicoledeboom


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Amy Cochrane, founder of Momentum Jewelry, on building a business and exiting successfully.


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Francina Kahl from @bestilltea on starting her business during a pandemic, hula-hooping intentions, and who is invited on her journey.

Connect with Francina: bestilltea.com and @bestilltea on Instagram.


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Heidi Powell shares how she came to believe herself worthy of great things, how she creates a healthy family culture, and her #1 tip for finding the right sports bra.

Connect with Heidi:

  • Instagram: @realheidipowell
  • Abs After Baby: https://www.reshapewithheidi.com/abs-after-baby
  • Show Up: https://www.remindwithheidi.com/show-up/offer

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Christy Goldsby, founder of Honey Mama's, about the best decisions she made during the pandemic.

Connect with Honey Mama's on Instagram: @honeymamas


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Celebrating our one year anniversary of pandemic entrepreneurship—and bemoaning some disappointing ways in which it is still business as usual.


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All the ways we once felt alone, where we've since discovered we're in good company.

Mentioned in this episode:

  • Jamie's HIIT & Flow class for movers: http://bit.ly/HIITmovers
  • Join Spring Training here: https://www.flexandflow.org/springtraining

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The intensity—and the messiness—of working from home, one year later. Plus a sneak peek into Jamie's latest, and lowest, pandemic low, yet.


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All the things we love—but shouldn't—and the cool kid places we can't and won't go.


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A state of the union, 10 months into the pandemic.


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From bureaucracy to dead rodents, the things we opt out of - or dream of opting out of.


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An episode in honor of change, growth, building empathy, and starting over.


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An episode about secret micro-habits, staying in survival mode, and the only kind of finish line that actually exists.


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Petty complaints, chocolate milk anxieties, and controversial opinions.

  • Inspired by the December 7 episode of That's Not on Brand: https://open.spotify.com/episode/3XRb9KmkSXnaNCw9VUWP1S?si=DIRyJXKKQ52FWzdTnKlWHw
  • Esther McNary on Instagram: @joyfulwellnessgirl
  • The mom-shenanigans tweet: https://twitter.com/amymelissaestes/status/1337793305321504770

Join us for free yoga:

  • New Year's Day at 5:30pm PT / 8:30pm ET: https://www.flexandflow.org/newyearyoga
  • 108 Sun Salutations on Saturday, January 2 at 9:30am PT / 12:30pm ET: https://www.flexandflow.org/108

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The rituals we're hanging onto this holiday season. 


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Self care, community care, and finding ways to stay connected.  Join us for the Radical Self Care workshop presented by NOW on Wednesday, December 9, at 10 am PT / 1pm ET: https://www.flexandflow.org/radical


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Behind the scenes of creating HIIT & Flow from scratch, and what tequila has to do with finding your voice and your power as a movement teacher.

HIIT & Flow training: https://www.flexandflow.org/hiittraining

Use code PODCAST to save 20%


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Our favorite gifts to give and receive—and the very serious, unintended consequences of fruitcakes. 

Mentioned in this episode: 

  • Alyse's favorite gift: https://youtu.be/_ckTQXtq91c

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On navigating those awkward conversations around the (zoom) Thanksgiving table.


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Personal histories about eating and food, from the disordered to the ecstatic.


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A few things we can all learn from endurance athletes in this season of uncertainty, pain, and waiting.


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An election-day pep talk about taking care of yourself and trusting in the long game.


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On the people who have (often unwittingly) opened doors and paved the way.


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On staying sane - and staying outraged - in the shadow of the election.


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In honor of breast cancer awareness month, we're celebrating boobs, remembering famous nip slips, and reevaluating the legacy of Pamela Anderson.


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The drive to be extraordinary and when to back off.

Mentioned in this episode: 

  • flexandflow.org/workshops
  • The ultramarathoner who can't quit: https://longreads.com/2020/09/08/out-there-on-not-finishing

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Adaptability and its limits—in entrepreneurship, motherhood, and ultra marathons.


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On listening, being challenged, and when the mute, snooze, and block buttons are necessary. 


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A conversation about going into business with your romantic partner, using Instagram to bootstrap a business, the myths and realities of when entrepreneurs should expect that Ferrari, with Ali Bonar, founder of Kween. Connect with Ali and Kween:

  • @kweenandco
  • @avokween
  • Podcast: Kweencast

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All the ways we strip down, from mooning to Marie Kondo. 


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The most tangible way to measure community building work—and how eating snails relates to creating connections.

Mentioned in this episode: 

  • Episode 107: Settling for less
  • Episode 206: What boundaries?

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Non-revolutionary but legit lifehacks for managing entrepreneurship and parenting, while also making time for bad tv.


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How the mental load shows up in entrepreneurship and mothering—with a special easter egg at the end.


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On setting, blurring, and totally disregarding boundaries when it comes to working with family.


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Help us welcome our first guest, Jeremy Mason-Herr, for a candid conversation about working and failing with family. 


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The true story of how long you can keep a zombie business running - with a handful of customers, zero employees, zero funding, 


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When things don't go as planned, your attitude can make or break the outcome. 


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Reflecting on the aftermath of our rebrand and the personal reveals in episode 201. Plus, a whole bunch of name dropping. Articles & people mentioned in this episode: 

  • The end of the girlboss is nigh
  • Our amazing designers, Tara Ketner and Michael Broschart
  • Tikima's podcasts: Fit Black Queens and That's Not on Brand
  • Our website! Flexandflow.org

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In today’s episode, we’re going deep into why we started our business, but it’s more than just a look back at the past. It’s a really vulnerable conversation about a couple of stories that before last week, neither of us even shared completely with each other.


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With the benefit of hindsight, we're sharing all the things we'd do differently if we were starting our business from scratch. As you’ll hear, it's much less about the individual decisions and more about a pattern of behavior that was hard to see in the moment, but is so crystal clear in hindsight.


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How we built up the revenue side of our business, and the pitfalls and opportunities that come from learning how to prove yourself in a brand new market.


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This week’s episode is all about hard decisions, and how very unglamorous grunt work can lead to growth. We talk about knowing when to take the plunge and quit your day job, when to invest in big, new, and very uncertain opportunities, and what’s changed about how we approach risk taking and decision making.


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A look back at our time fundraising for venture capital—including weird stories about boobs, the most excruciating salad there is, and a high stakes ping pong game. 


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A look back at the biggest shiny object we've ever chased: our failed business, and the mistakes we thought we could hustle our way through. 


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A pact that has kept us accountable for over a decade—and a brand new one to carry us forward.  


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This first episode came out a conversation we had about some of our fears that up as a result of the COVID 19 crisis: losing our business, seeing people we know get sick, and simply not knowing what comes next.

We share behind the scenes things we’ve never shared publicly before: about everything from impostor syndrome, to how much we make from our business, and the surprising thing that sounds like a luxury right now.

After we had this conversation the first time, we realized it was something we wanted to put out in the world. We knew we couldn’t be alone in facing down our fears and uncertainties, so we turned on the recorder and had it again.


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