Interact Digital Marketing Podcast: Recent Episodes
Upward Brand Interactions
The Interact Podcast gets into the weeds of digital marketing, drawing from the experiences of enterprise-level marketers who discuss the digital strategies and tactics that get results.
General Outreach La-Z-Boy's Website La-Z-Boy's LinkedIn Eli's LinkedIn Recommended Resources and Media Pinterest Shoe Dog What Retirees Want Revisionist History Podcast
Recommended Tools and Resources
Wordstream
Miro
Python
R
Catherine’s LinkedIn
Coco’s LinkedIn
Barbara’s LinkedIn
Domtar's Website
Domtar's LinkedIn
Vanecia's LinkedIn
Domtar's Podcast
Recommended Resources:
Brand Thanking and Other Noble Pursuits
Design Matters Podcast
Contagious: Why Things Catch On
The Good Brand
This is Marketing
Printerverse Podcast
Harvard Business Review Ideacast
Stat mentioned by V on Company Savings on Work From Home
Recommended Resources * James Hardie’s Site * James Hardie’s LinkedIn * Bridget’s LinkedIn * Bridget Mentions “EQ” Learn about EQ * Sprout Social Blog * Social Media Today * The Power Of Habit - Print - Audio * Podcast Episode: Reinventing the Job Interview * Tip: Find news sites for your industry and be aware of developments
Ponara Eng of Cambria chats with us about how he works with his team as well as his insights on planning for growth.
- Ponara Eng on LinkedIn
- Cambria on LinkedIn
- Cambria's Website
Resource Suggestions:
- Ad Age
Trevor DeWitt from Katerra shares his insights on the value of his leveraging one's experiences and continuing to learn as you grow.
- Trevor DeWitt on LinkedIn
- Katerra on LinkedIn
- Katerra Website
Resource suggestions: * Asana * Slack
Robby Ferdinandus from Nexperia shares his insights on the the necessity for infrastructure preceding change and how to be a daring marketer.
- Robby Ferdinandus on LinkedIn
- Nexperia on LinkedIn
- Nexperia Website
Resource suggestions: * The Harvard Business Review * The Economist
Ben Ingham from Peraton shares his insights on the importance of empathy combined with authenticity & creativity in marketing.
- Ben Ingham on LinkedIn
- Peraton on LinkedIn
- Peraton Website
Book suggestions: * Creative Confidence * Confessions of an Advertising Man
Tracy Gaede Niehaus, director of marketing with Honeywell Intelligrated shares fresh perspectives on marketing, lead gen & metrics.
- Honeywell Intelligrated
- Tracy Gaede Niehaus on LinkedIn
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Air Transport Services Group (ATSG) is a leading provider of aircraft leasing and air cargo transportation and related services. Kym Parks, ASTG Marketing Manager, talks about the new role of sales enablement in the current digital environment and how a marketing team can lead the effort to bundle exiting offerings to increase revenue. She also shares her unique perspective on marketing a company with 40 years of industry experience with the mindset of a startup company.
- ATSG Incorporated
- Airborne Maintenance and Engineering Services
- Kym Parks on LinkedIn
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Marketers are often called upon to be problem solvers. Ken Thomas, Director of Innovation and Marketing for The Dupps Company, talks about how he uses the answers to big questions to drive creativity.
- The Dupps Company
- RSS, LLC
- Ken Thomas LinkedIn
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FEATURING MELANIE HUET, EVP, CMO SERTA SIMMONS BEDDING
Episode 23| Duration 17:17
Consumers are looking everywhere when researching and they want to interact and transact across that experience. Melanie Huet, EVP, CMO at Serta Simmons Bedding discusses the importance of interacting and transacting with consumers across their experience and how an industry leader can continue to innovate.
- Serta Simmons Bedding
- CMO Moves Podcast
- Y Pulse
Episode 22 | Duration 14:38
Virtual tours, online learning, live chat and other digital tools are vital for colleges and universities during this time. Kathy Wolf, Vice President of Marketing and Communications at Ball State University shares her perspective on what higher ed marketers can do to shift away from face to face interactions. She also discusses the importance of using data after a rebranding effort to continue to evolve your brand.
- Ball State University
Episode 21| Duration 14:12
Marketers during the COVID-19 Crisis have to balance internal and external communications in a rapidly changing landscape. Warren Rupp is classified as an essential business as are many of their customers and distributors. Michelle Miller, Marketing Manager at Warren Rupp, discusses how they put together a team and a plan that leverages the vast knowledge of their sales team via social media.
- Warren Rupp
- Sandpiper
- Versamatic
- Idex Corp
This week we take a break from our normally scheduled podcasts and are proud to share with you this episode of Aligned Podcast, an Upward podcast dedicated to Sales Enablement.
Mark Goodwin and John Fimiani dive into 12 things marketers are focusing on during the COVID-19 crisis. John Fimiani, Partner at Upward Brand Interactions, shares insights he gathered for a recently published article entitled 12 Things Marketers Are Doing During the COVID-19 Crisis.
Upward's COVID-19 Playbook
Overseeing and coordinating the marketing of one of the nation’s largest universities is no easy task, especially when it’s celebrating its 150th anniversary with a series of events and idea festivals. Ethan Braden, Purdue University’s Vice President of Marketing, talks with Allison and Mark about managing millions of webpages, ensuring a marketing team is a good brand steward, and marketing sesquicentennial events for the cradle of astronauts.
- Purdue University
- Take Giant Leaps:
- Tweet Purdue: @LifeAtPurdue
- Follow Purdue on Facebook: @LifeAtPurdue
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For marketers working in industries that are slow to incorporate new marketing technologies, strategies and tactics, it can be frustrating. At the same time, achieving first-mover status offers an incredible opportunity to stand out. Pamela Furneaux, Marketing Communications Manager at Dayton Superior Corporation, discusses how to break out of the routine, push forward and differentiate.
- Dayton Superior Corporation
- Like Dayton Superior
- Connect with Dayton Superior
- Tweet at Dayton Superior
- Dayton Superior on Instagram
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From the origin of the sales funnel and the first direct marketing campaign to modern point of sale systems, NCR Corp. has been at the forefront of marketing technology and sales for more than 130 years. Katie Kirschner, Vice President of Brand, Content & Digital Marketing, explores how NCR continues to push marketing and sales technology forward through content creation focused on customer success.
- NCR Corporation
- Katie Kirschner on LinkedIn
- Growth IQ
- DataStory
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As one of the nation’s largest and most comprehensive universities, Ohio State has dozens, if not hundreds, of email marketing campaigns running at any given time focusing on prospective students, donors, medical professionals, researchers, current students and sports fans (just to name a few). Elaine Armbruster, Senior Director of Omnichannel Marketing, is in charge of wrangling and streamlining all these efforts. She talks with us about how successful email marketing strategies and campaigns are paying off for the Buckeyes.
- The Ohio State University
- Ohio State’s 150th Anniversary
- Day of Giving
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Your company has just acquired or merged with another, and now it’s time to rebrand. How do you ensure buy-in from the C-suite to the mailroom? Devon Watson, Chief Marketing Officer for global fintech hardware and software provider Diebold Nixdorf takes us through the dos and don’ts of rebranding after a merger.
- Diebold Nixdorf
- DN on LinkedIn
- DN on Twitter
- Commerce Now podcast
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Building an enduring brand for a professional sports franchise, especially when that franchise is closely associated with the league’s greatest player, is no easy task. Kevin Johnson, Senior Art Director for the Cleveland Cavaliers, talks about branding and art direction through four years of NBA Finals, including the 2016 Championship season, and making a branding pivot after the departure of an iconic, star player.
- Be The Fight
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Building a cult following for America’s oldest quick service restaurant chain requires customer-focused nimble marketing. Kim Bartley, Vice President of Marketing " Site Development for White Castle, explains how the iconic brand has done just that.
- Get Your Crave On!
- Visit the Cravers Hall of Fame
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Moving up the ladder in the fast-changing world of marketing isn’t always easy. Eric Svenson, Vice President of Marketing at Newsy, an E.W. Scripps company, offers insights on staying nimble while pursuing a marketing career.
- Be Informed, Not Influenced
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When your company’s marketing is focused on both B2B and B2G, you better make sure your SEO game is solid. Carrie Sinclair, Director of Global Communication Services for Honeywell Aerospace, takes us through the ins and outs of search marketing.
- Honeywell Aerospace
- Connect with Carrie Sinclair
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Large companies and legacy brands aren’t known for being very nimble, but Formica Corp. is an exception. Amy Falls Gath, Vice President of North American Marketing at Formica, explains how to execute a digital pivot.
- Discover Formica
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Running a lean marketing program can be challenging, especially when your products can’t be marketed on traditional channels. Sean Lee, Vice President of Digital Marketing at Pure Romance, offers successful lean marketing strategies and tactics.
- Spice Things Up
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Repositioning a well-established brand comes with a unique set of challenges. James Rigney has done it for Converse, Red Bull and GrubHub. Now he leads marketing for Thor Industries, the world’s largest manufacturer of RVs, including Airtstream.
- Go Everywhere. Stay Anywhere
- Love What You Eat
- Get Your Wings
- Choose Your Icon
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From chatbots to analytics, marketers have many tools to choose from when building a digital-focused program. In this episode, Ryan Pearson, Director of Digital Marketing, talks about the tools TSC Apparel uses in its B2B and B2C marketing programs.
- TSC Apparel
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If you really want to unlock the potential of your marketing programs, compiling, interpreting and executing on data is key. In this episode, Tony Condi, Senior Director of Integrated Marketing Communications at Motorola Solutions, talks data analytics.
- Motorola Solutions
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When it comes to destination marketing, content is king. But how do you get the right team in place to build a successful content marketing program? In this episode, we talk with Jacquie Chakirelis, Director of Marketing at the Great Lakes Science Center.
- Be Curious
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How are you promoting your company’s thought leadership to current and potential customers? Is that expertise translating into leads? In this episode, we talk with David Hules, Director of Marketing for Emerson Commercial and Residential Solutions.
- AC & Heating Connect
- Emerson Electric
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Think your Gen Z print and email marketing campaigns are effective? You may want to think again. In this episode we talk with Mae Hanna, Assistant Dean of Marketing at the University of Cincinnati, about Gen Z and shifts in generational marketing.
- UC Clermont
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You have 5,000 global employees tweeting, posting, linking and gram-ing at any given moment - how do you deal? Mark Merz, director of digital communications for McGraw-Hill Education, explains the ins and outs of social media at enterprise-scale, how to get staff involved and how to avoid the nightmare scenario.
- McGraw-Hill Education
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Host Bill Sterzenbach talks with marketing leaders about the challenges of building a marketing team, finding outside resources that mesh with your internal teams, and how A.I. and new marketing tech will change how we work.
- Divisions Maintenance Group
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