Hear conversations with leading advocates, disrupters, and innovators who are creating modern brand experiences that have a positive impact on people — and the businesses that serve them. Your host, digital industry veteran Kenneth Parks, shares his point of view on how people and business can thrive in a fully connected digital world. He speaks with leading brands about the virtues of great customer experience and which ones are doing it well. This podcast is brought to you by Hero Digital, a new type of customer experience company operating at the intersection of business, design and technology.
In this episode we talk to Christian Small, Enterprise Vice President of Digital Marketing at Jefferson Health. Small shares Jefferson Health’s future vision of healthcare — what President and CEO Stephen Klasko calls “healthcare at any address.” Listen in to learn how to gain consumer trust by delivering on expectations through digital.
In this episode, we talk to Jamie Moldafsky, Chief Marketing Officer at Wells Fargo. Moldafsky sheds lights on the changes in customer preferences and needs since the start of the pandemic, and how the company has responded. Listen in to hear Moldafsky’s three pieces of advice for achieving customer experience success, even in the midst of a global crisis.
In this episode we talk with Rhona Bradshaw, SVP Consumer Experience Transformation at Comcast Xfinity. She shares an insider view into Comcast’s efforts to transform the customer experience and meet consumers’ evolving needs — even in the middle of a global pandemic. Bradshaw talks about new digital consumer behaviors that are leading them to develop new products and services that deliver ease of use and value in a highly competitive industry. She wraps the session with her top lessons learned in her first year on the job.