Taleist Stand Out Sessions: Recent Episodes
Steven Lewis
Copywriter Steven Lewis gives weekly copywriting and digital marketing tips while taking questions live every week.
After 27 years in marketing, Steven has written for everyone from law firms to big tech. He's built websites, written email campaigns, crafted lead magnets and taken landing pages from underperforming to conversion machines.
Today, Steven runs the Sydney copywriting agency Taleist.
In Taleist's weekly Stand Out Sessions, Steven goes live on YouTube and Facebook to answer questions from business owners, marketing managers and digital marketers.
These podcasts are recordings of those sessions.
There is always something simple you can do to get more of your website visitors to click, call, email, download... In this punchy and direct session, 27-year copywriter Steven Lewis will give you three of them. You don't need to be a copywriter to implement them or have any web development skills. These are things any business owner or marketing manager could do.
Ever been asked to put together your "client avatar" then wondered what the hell to do with it? In this short session, copywriter Steven Lewis will use a case study to show you how to turn client insights into persuasive copywriting.
Afterwards, Steven answers two listener questions, including how to charge for copywriting.
A copywriter looks at three essential writing tips for anyone who wants to write more persuasively. You'll be surprised by how much difference you can make to the effect of your writing with just three techniques. And you don't have to be a copywriter to pull them off.
Improving your website conversion rate is simpler than you think. In this Stand Out Session from Taleist, direct response copywriter Steven Lewis shares some easy copywriting tips that can make your conversion rate skyrocket. All without breaking a sweat. We'll also be answering your copywriting and digital marketing questions live.
For most businesses, there's no better way to convince prospects than with social proof. And there's no better social proof than a testimonial. However, how do you ask for a testimonial? And why are some testimonials so much more effective than others. Sydney-based direct response copywriter Steven Lewis answers those questions in this Taleist Stand Out Session. And he takes your questions on copywriting, digital marketing, websites and anything else you fancy he might know something about.
Many businesses unknowingly cause prospects to resist choosing them. Are you accidentally doing something that has your prospects going elsewhere? Finding and removing those obstacles is our tip of the week. Also, we answer questions live about copywriting, digital marketing, persuasion and writing with influence.
In the first of Taleist’s Stand Out Sessions (https://taleist.agency/sos), copywriter Steven Lewis talked live from Sydney about direct response copywriting, storytelling, how to find your point of difference, among other topics like… 00:00 - Introduction 01:16 - Simple storytelling tips 06:23 - How to come up with blog post topics 12:57 - How can you use market research to know your customers 17:20 - How often should you change the words on your website 19:31 - What common marketing practices are no longer working 22:10 - What would you consider when writing a website for a coach or trainer 27:01 - A/B testing: Big changes or small changes?