Planning for Profit: Recent Episodes
Kristin Kaplan: Digital COO
A podcast for Digital CEOs & the Integrators who support them
Who it's for: For visionary entrepreneurs looking to step into the digital CEO role in their business and for Integrators looking to level up. You'll get the tools and insights you need to create more impact and more income together.
On this episode I'm talking about why morning routines don't work for everyone and how you can better set yourself up for a more productive day.
Highlights:
- Why I struggled with the typical "morning routine" and why it never worked for me
- How I structure my mornings for success
- Six strategies to have a more productive, successful , and relaxed work day
Links and Resources Mentioned in this Episode:
- Eat That Frog by Brian Tracy
- Are you a freelance VA or wanna-be-integrator who's feeling totally burnt out by the day to day execution of low level tasks? I've got a free guide to help you get out of overwhelm for GOOD!
- Are you a Digital CEO who's ready for a Digital COO/integrator and you think your current VA or team member might be a good fit? Take the quiz to find out!
- Interested in training for your Digital COO or becoming a Digital COO yourself? Join the waitlist for the Digital COO Academy!
Today let's talk about whether you should focus on creating an offer or building an audience first and I'm sharing tips on how to cultivate and grow your audience.
Highlights:
- What I've struggled with recently when it comes to audience growth.
- The reason you're getting 'crickets' when you put out that new offer.
- 5 tips to grow and cultivate an audience of engaged followers who are ready to purchase from you
Links and Resources Mentioned in this Episode:
- Leave a Rating or Review for Planning for Profit!
- Check out some new video content
- Let's connect on Instagram!
- Are you a freelance VA or virtual support pro who's feeling totally burnt out by the day to day execution of low level tasks? I've got a free guide to help you get out of overwhelm for GOOD!
- Are you a Digital CEO who's ready for a Digital COO/integrator and you think your current VA or team member might be a good fit? Take the quiz to find out!
- Interested in training for your Digital COO or becoming a Digital COO yourself? Join the waitlist for the Digital COO Academy!
Today we're discussing the myths behind scaling an online business and trading dollars for hours and a better business model for success.
Highlights:
- The myth of scaling online businesses
- Why we shouldn't be so quick to dismiss service based businesses
- The business model I use with my 1-1 clients that is efficient and successful
- Why small teams of expert contractors are often more successful than large teams of employees in online business
Links and Resources Mentioned in this Episode:
- Leave a Rating or Review for Planning for Profit!
- Watch the FB Live on the Four Seasons of Business
- Are you a freelance VA or wanna-be-integrator who's feeling totally burnt out by the day to day execution of low level tasks? I've got a free guide to help you get out of overwhelm for GOOD!
- Are you a Digital CEO who's ready for a Digital COO/integrator and you think your current VA or team member might be a good fit? Take the quiz to find out!
- Interested in training for your Digital COO or becoming a Digital COO yourself? Join the waitlist for the Digital COO Academy!
On this episode I'm sharing about what has been working and not working in running a business as we move out of a difficult year and into a new reality.
Highlights:
- My thoughts on the new word that everyone is talking about to describe 2021
- Why running an online business is very different in the year 2021 vs. 1-2 years ago
- What I've been struggling with in my own business as we move into a new phase (it's very relatable to all online CEO's!)
- Six strategies for fighting burnout, and adapting to a different pace of business
Links and Resources Mentioned in this Episode:
NY Times Article from Adam Grant - https://www.nytimes.com/2021/04/19/well/mind/covid-mental-health-languishing.html
Leave a Rating or Review for Planning for Profit! - https://podcasts.apple.com/us/podcast/planning-for-profit/id1357294503
Are you a freelance VA or wanna-be-integrator who's feeling totally burnt out by the day to day execution of low level tasks? I've got a free guide to help you get out of overwhelm for GOOD! - https://www.kristinkaplan.com/burnout
Are you a Digital CEO who's ready for a Digital COO/integrator and you think your current VA or team member might be a good fit? Take the quiz to find out! - https://www.kristinkaplan.com/quiz
Interested in training for your Digital COO or becoming a Digital COO yourself? Join the waitlist for the Digital COO Academy!
https://www.kristinkaplan.com/digitalcoo
Happy spring! On this episode we’re talking about how to be an effective team leader, whether you are a business owner or a COO.
Highlights:
- Why I decided to talk about effective leadership and why it doesn’t just apply to CEOs
- How CEOs and visionaries can become effective team leaders
- Why core values matter and why you must communicate them often to your team
- Why you should model these core values to lead your team better
- Why you should steer your ship in a straight line towards your goals and why it is crucial to stay on that same course
- Why you need to be a decision maker
- Effective communication with your team
- How COOs can become effective team leaders
Links and Resources Mentioned In This Episode:
- Interested in training for your Digital COO or becoming a Digital COO yourself? Join the waitlist for the Digital COO Academy that’s re-launching in the coming months!
- Is an integrator or Digital COO the missing piece to your business’ success? Find out with this free training!
- Follow me on Instagram for exciting trainings coming up!
- Leave a Review on iTunes
On this episode we're talking about what I actually do on a day to day basis as an integrator and Digital COO for six-figure entrepreneurs.
Highlights:
- [2:45] How streamlining, adjusting team roles and reworking old processes has allowed me to create more content for my own business in the past month
- [4:48] I'm able to spend time with my family and focus on my 1:1 clients because I have a team who supports me
- [7:01] Sunday afternoons are reserved for planning my week per client
- [8:35] I am not an executor (of tasks), but I'm more of a strategist and planner
- [10:21] Creating a color-coded masterlist of client tasks and deciding an estimated timeframe for each allows me to better plan out my days
- [12:35] Writing down a weekly masterlist of tasks for your own business allows you to have a handle of what your week will be
- [13:28] Batch scheduling let's me focus on one client at a time
- [14:32] Mondays are for client check-ins, mapping out tasks, analyzing numbers, strategizing
- [17:47] Tuesdays are for call days with clients and teams
- [19:28] Wednesdays are for mid week check-ins on of my clients' teams
- [20:03] Thursdays are for working on my own business
- [21:06] Fridays are for my financials plus do a final check on my clients' Asana workspaces to wrap up the week
- [22:03] Clients can still access me via Voxxer after business hours
- [23:20] This year's personal goal is to set time for education per week - learning new platforms or knowing more on how to maximize current ones I use
Links and Resources Mentioned in this Episode:
Interested in training for your Digital COO or becoming a Digital COO yourself? Join the waitlist for the Digital COO Academy that's re-launching in the coming months!
Is an integrator or Digital COO the missing piece to your business' success? Find out with this free training!
Follow me on Instagram for exciting trainings coming up!
Leave a Review on iTunes.
For my 100th episode, I'm focusing on the 5 ways on how to uncomplicate your business and stop making things more difficult than they have to be.
Highlights:
- [3:14] What's been happening in my own business in Q1
- [7:14] How to Keep your offer stack streamlined
- [9:17] Why sticking to simple business systems is the way to go
- [12:44] Why you may not need a large team or employees
- [14:22] How to create a plan built on action
- [15:05] My number one tip to reach all your business goals
Links and Resources Mentioned in this Episode:
Interested in training for your Digital COO or becoming a Digital COO yourself? Join the waitlist for the Digital COO Academy that's re-launching in the coming months!
Follow me on Facebook and Instagram for exciting trainings coming up!
Leave a Review on iTunes
Today I'm giving you my best tips and strategies on how to take the pressure off making 2021 the best year ever and get back to finding more joy in your business
Highlights:
- How to navigate your energy and output during stressful and unprecedented times
- Why we place so much pressure on ourselves as entrepreneurs
- The pitfalls of the goal setting "industry"
- Four strategies to bring more joy to your business in 2021
- How to keep your goal setting and expectations light and easy
Links and Resources Mentioned in this Episode:
Follow Me on Facebook for some fun upcoming live trainings! - https://www.facebook.com/kristinkaplanLLC/
Leave a review of the podcast on iTunes - https://podcasts.apple.com/us/podcast/planning-for-profit/id1357294503
Are you a virtual support professional who's feeling totally burnt out by the day to day execution of low level tasks? I've got a free guide to help you get out of overwhelm for GOOD! - https://www.kristinkaplan.com/burnout
Are you a Digital CEO who's ready for a Digital COO/integrator and you think your current VA or team member might be a good fit? Take the quiz to find out! - https://www.kristinkaplan.com/quiz
Interested in training for your Digital COO or becoming a Digital COO yourself? Join the waitlist for the Digital COO Academy! https://www.kristinkaplan.com/academy
On this episode we’re talking all about some of the biggest business lessons I've learned since I started recording this podcast 97 episodes ago.
Highlights:
- Discovering things I'm grateful for in 2020
- The business lesson that all visionary CEO's need
- Why "done is better than perfect" doesn't always apply
- 6 lessons that I'm leaning into as we move into 2021
- How I've changed my views on team growth
- The new definition of integrity and why your values must align in all areas of your business
Links and Resources Mentioned in this Episode:
- Come chat with me on Instagram!
- Leave a Review on iTunes
- Are you a freelance VA or wanna-be-integrator who's feeling totally burnt out by the day to day execution of low level tasks? I've got a free guide to help you get out of overwhelm for GOOD!
- Are you a Digital CEO who's ready for a Digital COO/integrator and you think your current VA or team member might be a good fit? Take the quiz to find out!
On this episode we’re talking all about how to work more successfully with a team comprised of contractors vs. employees.
Highlights:
- How teams are set up differently in the online business world
- Pros to working with contractors instead of employees
- 4 key things to consider when working with contractors
- Steps for success in building a team that works effectively and efficiently
Links and Resources Mentioned in this Episode:
- Are you a freelance VA or wanna-be-integrator who's feeling totally burnt out by the day to day execution of low level tasks? I've got a free guide to help you get out of overwhelm for GOOD!
- Are you a Digital CEO who's ready for a Digital COO/integrator and you think your current VA or team member might be a good fit? Take the quiz to find out!
- Interested in training for your Digital COO or becoming a Digital COO yourself? Join the waitlist for the Digital COO Academy!
On this episode I interview my friend Joey Vitale of Indie Law, about what you need to consider when naming your business, brand, courses, and other online assets.
Highlights:
- The biggest mistakes online entrepreneurs make when naming their business, offers, and brand assets
- What makes a trademark weak or strong
- How safe protected your brand really is with or without a trademark
- What you should trademark in your business and when you need to begin the trademark process
- Whether you can trademark a personal name or not
Links and Resources Mentioned in this Episode:
- Schedule a call with Joey to get your questions answered about trademarking a name in your business:https://indielaw.com/call
- FREE Trademark Masterclass:
Get in Touch With Joey Vitale
- Instagram | https://www.instagram.com/joeycvitale/
- Facebook | https://www.facebook.com/indielawfirm
- Podcast | https://indielaw.com/podcast/
- Website | www.followertofansociety.com
About Joey:
Joey C. Vitale is a lawyer, speaker, and business coach for online entrepreneurs and thought leaders. With his law firm and his courses, Joey helps online business owners call legal dibs on their brand name and signature methods so they never have to worry about losing their brand overnight.
On this episode I'm answering a question from a VA that's ready to up-level into the role of the Digital COO which is "How do I set and maintain boundaries so I don't end up working all the time?".
Highlights:
- Discussing all the various roles that the Digital COO or integrator plays in an online business
- Why planning ahead is the key to efficiency and effectiveness in working as a team
- Communication strategies for setting boundaries
- Why I batch my larger client tasks each week
Links and Resources Mentioned in this Episode:
- The Digital COO Academy is now OPEN FOR ENROLLMENT! Join today. Doors close October 23rd at 10:00 PM CST - https://www.kristinkaplan.com/academy
On this episode I'm flipping the script from last week and sharing common Enneagram types for online CEO's and how COO's can best support them.
Highlights:
- The 4 Enneagram types that I see most often in Visionary CEO's or online business owners
- The road blocks those CEO's might experience and how a Digital COO can best support them
Links and Resources Mentioned in this Episode:
-
Join my FREE 3 part training series on How to Up-Level & Become a Digital COO to online business owners and entrepreneurs. http://www.kristinkaplan.com/livetraining
-
Interested in up-leveling your role and becoming a Digital COO or if you're a CEO, training for your Digital COO? Join the waitlist for the Digital COO Academy!
-
Learn More About the Enneagram: https://www.enneagraminstitute.com/
On this episode I'm sharing about my favorite personality test, the Enneagram and which Enneagram numbers make for successful Digital COO's.
Highlights:
- What my own Enneagram type is and how it allows me to succeed as a COO and project manager
- The three Enneagram numbers that correlate with COO success
- Which Enneagram number would not make for a good Digital COO/integrator
Links and Resources Mentioned in this Episode:
- Join the upcoming FREE 3 part training series on How to Up-Level & Become a Digital COO to online business owners and entrepreneurs. http://www.kristinkaplan.com/livetraining
- Interested in up-leveling your role and becoming a Digital COO or if you're a CEO, training for your Digital COO? Join the waitlist for the Digital COO Academy!
- Learn More About the Enneagram: https://www.enneagraminstitute.com/
- Follow Enneagram & Coffee: https://www.instagram.com/enneagramandcoffee/
Today I'm discussing the steps you can take to ensure that your team has a successful relationship between the CEO (visionary) and COO (integrator).
Highlights:
- How to approach the digital CEO/COO relationship as a partnership
- The roles of the CEO and COO in an online business
- What the CEO/COO dynamic should NOT be
- Three best practices to set up your relationship for success
Links and Resources Mentioned in this Episode:
- Ready to learn how to become an integrator or Digital COO to online business owners and get out of client burnout? Then Join my upcoming FREE 3 part training series on How to Up-Level & Become a Digital COO. It begins October 8th!
- Can You Outsource Too Much as a Digital CEO? Check out Episode 090
- Interested in training for your Digital COO or becoming a Digital COO yourself? Join the waitlist for the Digital COO Academy – opening soon!
On this episode we’re talking all about the why and the how behind creating workflows, systems, and processes for your online business.
Highlights:
- Why there is nothing wrong with you if don't inherently love the idea of systems and processes
- 3 reasons why not having workflows is holding your business back
- The top areas of your business that you should have workflows or a process for
- A simple, easy way to create a workflow
Links and Resources Mentioned in this Episode:
- Are you a Digital CEO who’s ready for a Digital COO/integrator and you think your current VA or team member might be a good fit? Take the quiz to find out!
- Interested in training for your Digital COO or becoming a Digital COO yourself? Join the waitlist for the Digital COO Academy – opening this fall!
- Are you a freelance VA or wanna-be-integrator who's feeling totally burnt out by the day to day execution of low level tasks? I've got a free guide to help you get out of overwhelm for GOOD!
Today we’re talking all about where ideas and content should originate from in an online business and how much is the CEO responsible for vs. their team. Highlights: * Four areas of your online business that you should be spending your time and focus on as the CEO * The myth of the 4 hour work week and the obsession of scaling * What happens when CEO's outsource too much and rely on their teams too much
Links and Resources: * Are you a Digital CEO who's ready for a Digital COO/integrator and you think your current VA or team member might be a good fit? Take the quiz to find out! * Are you an online business owner who wants to hire or up-level your team member into the perfect Digital COO? – Join the FREE webinar to learn how on September 15th! * Interested in training for your Digital COO or becoming a Digital COO yourself? Join the waitlist for the Digital COO Academy - opening this fall!
On this episode I'm sharing the key aspect to launching that I've learned after managing dozens of launches for myself and clients. Highlights: * How getting hung up on launch results is keeping you stuck in your business * How to make your launches less overwhelming * The #1 (and #2!) secret to launch success and scaling your launches * A look at key numbers and average conversion rates for launching
Links and Resources Mentioned in this Episode: Ready to finally up-level your launches and better understand metrics, data, FB ad strategy, and more? Join the Launch Club Mastermind, opening today! Want to get your hands on my 81 step launch process plan/checklist that I use with my 6-figure clients and for my own launches? Grab it here.
On this episode we’re talking all about why it’s so important to focus on the cash cows in your business and how to choose which of your offers those should be. Highlights: * Why my latest launch performed better than every previous launch * What to do if your offer isn't selling * How a beta-launch can save you time, money, and effort * 3 ways to build more value to make your offer irresistible
Links and Resources Mentioned in this Episode: Want to learn my best tips and tricks to improving your launches (from an integrator and launch strategist who has managed many 5-6 figure launches). Sign up for the FREE webinar happening on August 18th - https://www.kristinkaplan.com/launchwebinar Ready to finally up-level your launches and better understand metrics, data, FB ad strategy, and more? Join the waitlist for the Launch Club Mastermind, opening this month! - https://www.kristinkaplan.com/launchclub
On this episode we’re talking all about why you probably don't need to buy another course to get the results you're looking for in your business and what to do instead. Highlights: * The reason so many online business owners buy courses but never finish them * What's really keeping you stuck in your business (hint: it's not a lack of education) * What all entrepreneurs SHOULD be focusing on to get to the next level
Links and Resources Mentioned in this Episode: * Ready to finally up-level your launches and better understand metrics, data, FB ad strategy, and more? Join the waitlist for the Launch Club Mastermind, opening this month! - https://www.kristinkaplan.com/launchclub * Want to learn my best tips and tricks to improving your launches (from an integrator and launch strategist who has managed many 5-6 figure launches). Sign up for the FREE webinar happening on August 18th - https://www.kristinkaplan.com/webinar
Today we’re talking all about how you might be getting in the way of the growth of your business and talking about strategies to really speed up the success of your business. Highlights: * What's keeping you stuck at the same level of business * How momentum is the key to exponential growth * 4 ways you are killing your business growth and how you can get back on track
Links and Resources Mentioned in this Episode: * Episode 056: How to Master Your Time * Are you ready to finally learn how to LAUNCH and get accountability and support in scaling your launches? Applications to the Launch Club Mastermind open in Aug 2020. Get on the waitlist here - https://www.kristinkaplan.com/launchclub * Want to get your hands on my 81 step launch process plan/checklist that I use with my 6-figure clients and for my own launches? Grab it here - https://www.kristinkaplan.com/launchchecklist * Episode 084: Getting Your Team To Work Effectively with Latasha Doyle * Episode 080: How Scarcity Thinking Is Holding Your Team Back with Latasha Doyle
On this episode I'm giving you a behind the scenes look at my last launch...what worked, what didn't work, and what I'm changing and improving upon for the next one. Highlights: * The #1 thing that made the biggest difference in this launch and why I'm so excited to launch again * Four launch tips and strategies that worked REALLY well during this launch * The mistakes I made leading up to this launch
Links and Resources Mentioned in this Episode: Ready to up-level your launch game and finally hit your launch goals? The doors to the Launch Club Mastermind are opening in August! Sign up for the waitlist: https://www.kristinkaplan.com/launchclub Are you a freelancer, VA, or wanna-be-integrator who's feeling totally burnt out by the day to day execution of low level tasks? I've got a free guide to help you get out of overwhelm for GOOD! - https://www.kristinkaplan.com/burnout Are you a Digital CEO who's ready for a Digital COO/integrator and you think your current VA or team member might be a good fit? Take the quiz to find out! - https://www.kristinkaplan.com/quiz
This week I'm bringing back my content manager & copyrighter, Latasha Doyle as a co-host and we're talking all about how to get your team to work more effectively together. Highlights: * The difference in teams that have an integrator vs. teams that don't * How to lead more effectively as the CEO and visionary * What's killing momentum on your team * What your team is REALLY looking for and needing from you to help successfully grow the business
Links and Resources Mentioned in this Episode: Ready to learn how to become an integrator or Digital COO to online business owners and get out of client burnout? Join the FREE 3-part live training series! - https://www.kristinkaplan.com/livetraining Are you an online business owner who wants to up-level your team member into the perfect Digital COO? - Join the FREE webinar to learn how on June 2nd! - https://www.kristinkaplan.com/ceowebinar Get in Touch With Latasha Doyle Instagram | https://www.instagram.com/uncannycontent/ Facebook | https://www.facebook.com/uncannycontent/ Website | https://uncannycontent.co/ About Latasha: Latasha is a content + copy specialist, nerd extraordinaire, speed reader, and wannabe yogi. Since 2014, she has helped dozens of entrepreneurs, business owners, and digital agencies create copy and content. From writing an entire nuts and bolts catalog to helping 6-figure coaches launch their next offer, she's been around the writer’s block a few times. She's found, over time, that her superhuman skill lies in matching tone of voice and brand voice for her clients, and in being versatile.
In this week's episode I'm answering the popular question, should build your team by hiring a VA or an integrator first? Highlights: * The big mistake I made when first building a team in my wedding planning business * The primary role of the integrator or Digital COO (hint...it's not as an executor!) * What to do if you've had a VA that's been with you for a while and might be ready to step into the integrator role
Links and Resources Mentioned in this Episode: Ready to learn how to become an integrator or Digital COO to online business owners and get out of client burnout? Join the FREE 3-part live training series! - https://www.kristinkaplan.com/livetraining Are you an online business owner who wants to up-level your team member into the perfect Digital COO? - Join the FREE webinar to learn how on June 2nd! - https://www.kristinkaplan.com/ceowebinar
Today we're discussing why bringing on an integrator isn't a one-step solution to growing your business. Highlights: * What it means to step into the CEO role in your business * What's keeping online business owners stuck * Three reasons hiring an integrator isn't going to fix your business & common misconceptions about integrators * What you CAN expect to happen when you bring on a Digital COO/integrator
Links and Resources Mentioned in this Episode: Ready to learn how to become an integrator or Digital COO to online business owners and get out of client burnout? Join the FREE 3-part live training series! - https://www.kristinkaplan.com/livetraining Are you an online business owner who wants to up-level your team member into the perfect Digital COO? - Join the FREE webinar to learn how on June 2nd! - https://www.kristinkaplan.com/ceowebinar
Today I'm sharing exactly what goes into being an integrator or Digital COO to online business owners and the various roles that the COO plays on the team. Highlights: * How the role of an integrator is different in the online business world than in corporations or brick and mortar businesses * Why NOW is the time to consider leveling up and becoming a Digital COO to online business owners * The 5 key roles that a Digital COO plays in online business * Why understanding business strategy is the key to a great Digital COO/integrator
Links and Resources Mentioned in this Episode: Think you have what it takes to be a Digital COO or integrator in the online business world? I'm offering a FREE live training series beginning May 21st! Sign up: https://www.kristinkaplan.com/livetraining Interested in training for your Digital COO or becoming a Digital COO yourself? Join the waitlist for the Digital COO Academy! https://www.kristinkaplan.com/academy Are you a freelance VA or wanna-be-integrator who's feeling totally burnt out by the day to day execution of low level tasks? I've got a free guide to help you get out of overwhelm for GOOD! - https://www.kristinkaplan.com/burnout Are you a Digital CEO who's ready for a Digital COO/integrator and you think your current VA or team member might be a good fit? Take the quiz to find out! - https://www.kristinkaplan.com/quiz
Today my own content manager and copywriter, Latasha Doyle is joining me to co-host this week's episode and we are exploring how running a team from a place of scarcity is holding your business back. Highlights: * The mistakes we see online business owners making when managing their team and contractors * We explore common scarcity thoughts such as "what if my team member leaves me?", "I wish my contractors were more available to me", and "is my team really invested in my business?" * How to lead and manage your team well from a place of abundance and positivity rather than fear and scarcity * How to truly step into your CEO role and build a team that always has your back
Links and Resources Mentioned in this Episode: * Interested in training for your Digital COO or becoming a Digital COO yourself? Join the waitlist for the Digital COO Academy! https://www.kristinkaplan.com/digitalcoo * Are you a freelance VA or wanna-be-integrator who's feeling totally burnt out by the day to day execution of low level tasks? I've got a free guide to help you get out of overwhelm for GOOD! - https://www.kristinkaplan.com/burnout * Are you a Digital CEO who's ready for a Digital COO/integrator and you think your current VA or team member might be a good fit? Take the quiz to find out! - https://www.kristinkaplan.com/quiz
Get in Touch With Latasha Doyle Instagram | https://www.instagram.com/uncannycontent/ Facebook | https://www.facebook.com/uncannycontent/ Website | https://uncannycontent.co/ About Latasha: Latasha is a content + copy specialist, nerd extraordinaire, speed reader, and wannabe yogi. Since 2014, she has helped dozens of entrepreneurs, business owners, and digital agencies create copy and content. From writing an entire nuts and bolts catalog to helping 6-figure coaches launch their next offer, she's been around the writer’s block a few times. She's found, over time, that her superhuman skill lies in matching tone of voice and brand voice for her clients, and in being versatile.
On this episode I interview hiring strategist and leadership coach, Kaylan Thompson and we discuss how to build a strong and dedicated team. Highlights: * How to know when you're ready to hire and build a team * Tips for attracting top-tier, A-level team members who are the right fit for your business * What to do first when on-boarding a new team member (and second, and third) * When it might be a good time to think about hiring an integrator or Digital COO
Get in Touch With Kaylan Thompson Instagram | www.instagram.com/joytolead Facebook | www.facebook.com/joytolead Website | www.joytolead.com About Kaylan: Kaylan is a hiring strategist and leadership coach for entrepreneurs ready to make strategic hires so they can scale their business wisely and serve more clients. Links and Resources Mentioned in this Episode: * Kaylan's Free Course: https://joytolead.com/give-yourself-a-promotion * Kaylan's Joy To Lead Podcast: http://joytolead.buzzsprout.com/ * Are you a freelance VA or wanna-be-integrator who's feeling totally burnt out by the day to day execution of low level tasks? I've got a free guide to help you get out of overwhelm for GOOD! - https://www.kristinkaplan.com/burnout * Are you a Digital CEO who's ready for a Digital COO/integrator and you think your current VA or team member might be a good fit? Take the quiz to find out! - https://www.kristinkaplan.com/quiz * Interested in training for your Digital COO or becoming a Digital COO yourself? Join the waitlist for the Digital COO Academy! https://www.kristinkaplan.com/digitalcoo
On this episode we’re tackling an important question, should you train a member of your team to be your integrator OR should you hire a an experienced integrator? Highlights: * Why many business coaches don't think you should hire an integrator * The pros and cons of training someone on your team to be your integrator * What it means to be a part-time Digital COO * Four things to consider as you decide which direction to take in filling the Digital COO role in your business
Links and Resources Mentioned in this Episode: Interested in training for your Digital COO or becoming a Digital COO yourself? Join the waitlist for the Digital COO Academy! https://www.kristinkaplan.com/digitalcoo Are you a freelance VA or wanna-be-integrator who's feeling totally burnt out by the day to day execution of low level tasks? I've got a free guide to help you get out of overwhelm for GOOD! - https://www.kristinkaplan.com/burnout Are you a Digital CEO who's ready for a Digital COO/integrator and you think your current VA or team member might be a good fit? Take the quiz to find out! - https://www.kristinkaplan.com/quiz
On this episode I'm sharing some thoughts and encouragement as we navigate this new normal living in the time of Coronavirus and COVID-19. Highlights: * What I've been focused on in the past two weeks * How to dig into gratitude when it's hard to see the positives * How to extend grace to yourself and your team during this time
Links and Resources Mentioned in this Episode: Connect with me on Instagram: https://www.instagram.com/kristinckaplan/
On this episode we’re talking all about why it’s so important to get really clear on your niche and I'm sharing two ways you can do it. Highlights: * Why it's harder to sell your offers in the online marketing space more now than ever before * My own story in niching down * The two ways you can hone in on your niche and position yourself to stand out
Links and Resources Mentioned in this Episode: * Are you a freelance VA or wanna-be-integrator who's feeling totally burnt out by the day to day execution of low level tasks? I've got a free guide to help you get out of overwhelm for GOOD! * Are you a Digital CEO who's ready for a Digital COO/integrator and you think your current VA or team member might be a good fit? Take the quiz to find out! * Interested in training for your Digital COO or becoming a Digital COO yourself? Join the waitlist for the Digital COO Academy! * Do you want to gain ultimate alignment & visibility in your brand? Get access to Ginny Krauss' The Brave Method
Today I’m sharing some steps that you can take to better execute on goals and ideas in your business, even when you don’t want to. Highlights: 1. The one thing Gary V really does get right 2. What you are responsible for doing even as the CEO and leader of your team 3. The biggest thing that annoys me when it comes to CEO's and executing 4. Five strategies to getting stuff done even when you don't feel like it
Links and Resources Mentioned in this Episode: * Follow Kristin on Instagram * Interested in training for your Digital COO or becoming a Digital COO yourself? Join the waitlist for the Digital COO Academy! * Timular: Time tracking made easy * Voxer: Voice Communication for Remote Teams
Today I'm answering one of the most asked questions I receive, "when is the right time in my business to hire an integrator or Digital COO?". Highlights: 1. The types of teams and online entrepreneurs that I work with as an integrator or Digital COO 2. The point in business when my clients decided to bring on a Digital COO 3. The big misconception about hiring an integrator or Digital COO 4. Four milestones you need to hit in your business before hiring a Digital COO
Links and Resources Mentioned in this Episode: Follow Kristin on Instagram https://www.instagram.com/kristinckaplan/ Interested in training for your Digital COO or becoming a Digital COO yourself? Join the waitlist for the Digital COO Academy! https://www.kristinkaplan.com/digitalcoo
On this episode we’re talking all about the top strengths of a CEO and COO and what you should be spending your time and energy on. Highlights: 1. The best move I made to start up-leveling my role in my business 2. The reasons why so many entrepreneurs fight the tendency to lean into their strengths and outsource 3. Two key facts about online business and getting stuff done 4. Key strengths and skills of the Digital CEO and COO
Links and Resources Mentioned in this Episode: Rocketfuel Episode 071 - What's Really Keeping You From Scaling Your Business
In today's episode I'm talking to my friend Teresa Kwon, of Daringly Great Leadership about how to step into a leadership role as the CEO of your business and how to lead your team to success. Highlights: 1. What it means to be a leader in the online marketing industry 2. Who your first hire should be as an online entrepreneur 3. Why entrepreneurs are struggling in hiring the right people for the teams and what to do instead 4. What entrepreneurs can do to better lead their teams
Links and Resources Mentioned in this Episode: Get in Touch With Teresa Kwon Website | daringlygreat.com/hiring-roadmap https://daringlygreat.kartra.com/page/hiring-roadmap Instagram | instagram.com/daringlygreatleadership https://www.instagram.com/daringlygreatleadership/ Facebook | facebook.com/daringlygreat https://www.facebook.com/daringlygreat Pinterest | pinterest.com/daringlygreat https://www.pinterest.com/daringlygreat/ About Teresa Teresa hails from the taco-lovin’ Austin, Texas where she is a high-impact leadership speaker, strategist, coach, and Founder of Daringly Great Leadership For 25 years she has helped leaders of startups, businesses, and reputable organizations build and scale with aligned and high-performing teams. Teresa holds a Master in Public Administration with a specialization in Nonprofit Leadership & Management from the Henry W. Bloch School of Business Management and is Certified Scrum Professional, Certified in Fundraising, and a PMP. Teresa is an avid globetrotter, foodie, philanthropist, bookworm, and nature lover. She is married to a her rock and Sushi Chef and is fur-mom to an adorable toy poodle named Blackjack. They were last spotted wandering the Warner Bros. Harry Potter Studios outside London after conquering the GOT glacier in Iceland.
On this episode we’re talking all about the key thing that's keeping most Digital CEO's stuck in their business and not hitting their goals. Highlights: * Why so many entrepreneurs aren't hitting their goals or scaling their business they way they want to * What it really means to be a CEO in the online marketing space * How VA's, OBM's, project managers, and systems experts can up-level their role to create more impact and more income * How I am committed to helping you achieve your goals
Links and Resources Mentioned in this Episode: Connect with Kristin on Instagram https://www.instagram.com/kristinckaplan/
On this episode I'm sharing why choosing a "Word of The Year" isn't helping you to hit your goals and what you should be doing instead. Highlights: * The concept behind the "word of the year" * What's killing the growth of your business * The two things you need for massive success * Examples of action steps to map out for your word of the year
Links and Resources Mentioned in this Episode: Follow Kristin on Instagram https://www.instagram.com/kristinckaplan/ Powersheets Goal Planners by Cultivate What Matters https://cultivatewhatmatters.com/pages/2020-collection-guide One Little Word - Ali Edwards https://aliedwards.com/one-little-word-2020
On this episode we’re talking all about my biggest business lessons of 2019 and what worked, and what didn’t, and what I'm doing differently in 2020. Highlights: * Why I refuse to do yearly planning in December * What happened when I took my hands of the steering wheel of my business this past year * Why it's important not to say yes to every travel opportunity (and what happened because of it) * How to make your launches less overwhelming and easy
Links and Resources Mentioned in this Episode: The Digital COO Academy Waitlist (Integrator School) https://www.kristinkaplan.com/digitalcoo
Today I’m sharing some big changes I’m making to my own business in the new year and whether or not you should be pivoting in 2020. Highlights: 1. The big pivot I'm making in 2020 2. Why I'm closing my membership program & community 3. When to make big changes in your business and when to stick with what you already have 4. What I'm looking forward to most in 2020
Links and Resources Mentioned in this Episode: Integrator School Waitlist
Today I'm interviewing my friend and digital marketing strategist, Myrna Daramy, and we're talking all about how to make sure people can actually find your business and brand easily online so that you can book more clients and customers. Highlights: 1. How DMO (Digital Marketing Optimization) is the new SEO 2. A simple step you can take right now to increase your reach and awareness so your customers find your business 3. Why the "tech" side of business doesn't have to be so scary 4. How getting a handle on your DMO can save you time in your business and earn you more money
Links and Resources Mentioned in this Episode: Get in Touch With Myrna Daramy Instagram | http://www.instagram.com/myrnapdaramy.com Website | https://www.myrnadaramy.com About Myrna: Myrna Plaisir Daramy is a tech-savvy digital media strategist, oftentimes referred to as the “Tech Whisperer” by her clients. Over the last 14 years, she’s transformed countless lifestyle and high-end bridal brands by combining her expertise in digital analytics, technology management, and SEO with a deep understanding of all things creative. Myrna's superpower is that she can easily to translate “tech talk” into concepts that make sense to even the most non-technical of business owners. She takes pride in helping her clients peel back the layers of their brand, utilize the latest and greatest technology tools, and return to them an optimized site and digital strategy that convert better than ever before.
Today I'm talking about one of my favorite topics, MONEY, and how to reach your revenue goals faster by making some changes to how to approach the money side of your business. Highlights: * My three big takeaways from being at James Wedmore's BBD Live Event * What I did differently to quickly grow my first business as a wedding planner and replace my full time income in less than 3 years * What to do if you feel like your'e "not a numbers person" * 4 massive shifts to make in your business to reach your revenue goals faster
Links and Resources Mentioned in this Episode: FREE Workshop: How to Price Your Online Courses, Products, & Programs Join the waitlist for the Pricing Workbook program Episode 049: The Money Story That’s Holding You Back In Business
On this episode, I'm chatting one of my biz besties and my former business partner, Ginny Krauss and we are sharing our biggest lessons, moments of growth, and takeaways from our own business journeys. Highlights: 1. Our story as former business partners and how and why we went into business together 2. Our biggest moment of growth that have shaped who were are as business owners today 3. The lessons learned from when business wasn't always going smoothly and how we handled it 4. The biggest change we each made in our businesses over the past few years 5. What we would tell our former selves when we were first starting this online business journey
Links and Resources Mentioned in this Episode: Get in Touch With Ginny Krauss Instagram | http://www.instagram.com/ginnykrauss Facebook | https://www.facebook.com/ginnykraussmedia/ Podcast | https://podcasts.apple.com/us/podcast/brave-new-you/id1458273417 Website | https://ginnykrauss.com/ About Ginny: Ginny Krauss is greatness coach + brand strategist, expat wife + mom, lover of life, heart-on-her-sleeve wearer, BFF, and all around keepin’ it real kinda gal. She is the one you call when you’re ready to go B-I-G-G-E-R with your dreams and your profits but are struggling to stand out to your ideal clients, and your brand feels like a reflection of the places you’ve already been instead of the places you’re going, it’s time for you to step into your greatness.
On this episode, I'm sharing 4 offer mistakes that many digital entrepreneurs make so that you can fix your offer and make more sales.
Highlights:
- My new skill that is a huge key to success in business.
- Four mistakes that you might be making with your offer.
- Why you offer isn't a course, membership program, or digital product
- The issue with trying to sell people what they need rather than what they want
Links and Resources Mentioned in this Episode:
Join the waitlist for the Pricing Workbook program: https://www.kristinkaplan.com/thepricingworkbook
Learn More About the Profit Accelerator Mastermind
https://www.kristinkaplan.com/profitaccelerator
Episode 053: Stay In Your Own Lane For Massive Success https://planningforprofitpodcast.com/podcast/episode053
This week I'm sharing with you the secret to getting customers and clients to pay you whatever you want. Highlights: 1. What's not working when people are telling you they can't afford your offer. 2. The two words that will get people to always pay you whatever you ask. 3. The time that I truly understood how to eliminate price objections. 4. How to make sure that you never compete on price again.
Links and Resources Mentioned in this Episode: Be the first to hear when The Pricing Workbook is available again: https://www.kristinkaplan.com/thepricingworkbook Sign Up for the Plan to Profit Waitlist https://www.kristinkaplan.com/plantoprofit 5 Steps to Your Most Profitable Year http://www.kristinkaplan.com/mostprofitableyear
On this episode, I interview CFO and Cash Flow Catalyst, Christina Sjahli and we are digging into how you can learn to love the money side of your business and tackle your fears of finance.
Highlights:
- The biggest money fails that entrepreneurs make
- The money fears that are keeping you stuck and playing too safe
- Why knowing your “why” is so important to the financial side of your business
- What it means to be authentic with your money
Links and Resources Mentioned in this Episode:
Get in Touch With Christina Sjahli
Facebook | https://www.facebook.com/christina.m.sjahli
Website | https://www.christinasjahli.com/
Linked In | https://www.linkedin.com/in/christinasjahlicpaca
About Christina
Christina Sjahli is a Chief Financial Officer and Cash Flow Consultant. She is on a mission to empower female entrepreneurs to create a sustainable business through the power of finance. Having spent 20 years as an auditor, a consultant and a part of the senior management team for international companies, she knows exactly how critical cash flow to the success of any business.
Today we’re talking all about building a team so you can stop doing all the things and I'm sharing a behind the scenes look at my own team and what I outsource in my business. Highlights: * What prevented me from building a team for several years * Why you should build a team before you think you're ready to * What to do when you think you can't afford to hire and outsource * What I've outsourced in my own business and the roles I hired for * My top 4 tips for building an awesome team
Links and Resources Mentioned in this Episode:
Website to Find VA's in the Philippines https://www.onlinejobs.ph/
Today I'm sharing a behind-the-scenes look at my last launch and what worked, what didn't, and what I'd change for the next one. Highlights: 1. How to recognize a cash cow in your business 2. Discussing the Pareto Principle and how it applies to your business 3. Why you need to par down your offerings to what's most likely to generate the most amount of revenue 4. Four steps to get clear on your cash cows and understand how to scale your offers
Links and Resources Mentioned in this Episode: Plan to Profit Waitlist Follow Me On Instagram! The Profit Accelerator
On this episode I interview, Alon David, the creator of the 90X Goal Planner, on how to set better goals and actually accomplish them and the goal setting system and planner that he created. Highlights: 1. The mistakes entrepreneurs are making when setting goals 2. Why procrastination is costing you much more than you think 3. Why it’s actually good thing if there is a lot of competition in your industry 4. The method behind the 90x goal setting system 5. How ALoN has changed how he structures his life to work less but make more
Links and Resources Mentioned in this Episode: Use Code PROFIT25 to try the 90X Goal Planner for 25% off Get in Touch With ALoN
- Website
About ALoN ALoN DaviD, founder and CEO of 90x, arrived in America without any business leads connections. He had no university network or promising internships. ALoN didn’t even have a solid business idea. But he did have ambition. He had drive. He had the dream to make something of his life. So while going to school full-time, ALoN decided to get a job working construction for $5.25 per hour. Yet he knew that just getting a degree wasn’t enough, so instead of waking up each day complaining of his situation, ALoN decided he needed to set a goal to keep him focused on his dreams. The only problem was that there weren’t any quality goal-planners or systems out there. So ALoN decided to create his own system that could take a minimum-wage job and turn it into an opportunity. Inspired to further test his goal-system, ALoN decided in 2010 to start a photography business from scratch. Within a year, the photography business became a 6-figure side-gig and that was when ALoN knew that his 90x goal-system was something special. Looking to help others effectively set and achieve goals, ALoN put together the first 90x goal-planner. Now, if you’ve ever shopped around for a planner, you know that there are to-do planners, there are planners to help you schedule, there are planners that act more like diaries, but 90x is the first planner to incorporate all of the essential goal-setting elements into one complete system. So if you’re looking for a planner that can act as a to-do list, while also serving as a space where you can jot down any thoughts or ideas, no problem. With each day having at least two-full pages, you could even write out motivational quotes to keep you inspired, if you’d like. But know that each 90x goal-planner comes filled with inspirational quotes from Albert Einstein, Steve Jobs & other minds that have led their respective generations, so even on the most laziest of days you’ll have all the inspiration you need right in your hands. If you’re looking for a system that can help you not only effectively set goals, but also achieve your dreams and change your life, then the 90x goal-planner is the only planner for you. Pick out your favorite color, and get started improving your life today.
Today we're talking about overwhelm as an entrepreneur and how you can stop it for good and set yourself up to have way more time and everything you need in your business. Highlights: 1. 4 beliefs that are keeping you trapped in overwhelm 2. How I manifested a trip to Six Flags 3. How to get unstuck and pivot in your business 4. Why you can't get out of overwhelm with out both action and rest 5. My biggest takeaways from the Next Level coaching retreat I attended
Links and Resources Mentioned in this Episode: FREE LIVE TRAINING: Finally Find (and Launch) Your Next Money-Making Online Offer Learn More about Plan to Profit Episode 056: Mastering Your Time
Today I'm talking all about the top mistake entrepreneurs make when launching their online products and programs and how you can set yourself up for success when launching. Highlights: 1. Why it's so important to stand out as the online education industry becomes saturated 2. The difference between focusing on your content vs. focusing on your launch 3. The top 5 launch mistakes that are keeping you from scaling with successful launches 4. Why staying comfortable in your launches is keeping you stuck
Links and Resources Mentioned in this Episode: * FREE Training - How to Choose The Right Money-Making Offer to Scale Your Business
- FREE Launch Checklist - The Ultimate Launch Process Plan is the step-by-step guide you need to take the stress out of launching
On this episode we’re talking all about how to get out of overwhelm and master your time. Highlights: 1. Why we experience time as being scarce or feel like "we don't have enough time"
- How our perception of time affects how we experience it
- How to make time slow down and have more of it than ever before
- 4 tips to master your time and ditch overwhelm for good
Links and Resources Mentioned in this Episode: Leave a review of the podcast on iTunes!
Today I'm interviewing one of my favorite marketing consultants, Mike Kim. Mike shares with us how to build a personal brand and better your marketing game by building relationships.
Highlights:
- How to stay focused and consistent with your marketing
- Why you can’t afford to continually transition
- Why marketing is about opening a relationship
- How to get people to take the next step in your funnel and create infinite loops in your marketing campaigns
- How to stand out with your personal brand and the three reasons people will tune into your content online
- How to use “show & tell” to improve your marketing
- Where the money is in marketing
Links and Resources Mentioned in this Episode:
How to get in touch with Mike Kim
Instagram | https://www.instagram.com/mikekimtv/
Facebook | https://www.facebook.com/mikekimtv/
Website | https://mikekim.com/
Podcast | https://mikekim.com/brandyoupodcast/
About Mike
Mike is a business coach and marketing strategist who specializes in personal branding,
product launch strategies, and copywriting. His core philosophy of marketing is this:
Marketing isn’t about closing a sale, it’s about opening a relationship.
When we get this part of marketing right, results follow. He’s used this same approach to serve today’s most influential thought leader brands including John Maxwell, Donald Miller, Suzanne Evans, and Catalyst Leadership.
Before running his own consulting business, he worked for several years as the CMO of a successful multi-million dollar company near New York City. Nowadays you’ll find him traveling, speaking at conferences, looking for the next great place to scuba dive, and occasionally sipping a glass of Macallan 15 — all while coaching students, serving clients, and recording his show, the Brand You Podcast — a show dedicated to personal branding.
On this episode, I'm sharing my 6 tips to vacation proof your business (and also business proof your vacation!). Highlights: 1. How I define "maintenance mode" and use it while on vacation 2. Whether you need to be creating consistent content even while traveling or vacationing 3. What you need to communicate to your clients and team
Links and Resources Mentioned in this Episode: Follow Kristin on Instagram https://www.instagram.com/kristinckaplan/
Today we’re talking all about why it’s SO important to stay in your own lane when it comes to your business. So stay tuned! Highlights: 1. What it means to "stay in your own lane" and why the grass isn't always greener on the other side 2. What makes you an authority or expert in your niche and what doesn't 3. Why changing directions or niches too often is self-sabotaging 4. The real secret to massive success in online business
Links and Resources Mentioned in this Episode: Join the FREE Summer Pop-Up FB Community: Money Makin' Mindset https://www.facebook.com/groups/1722591664510481/members/ Planning for Profit Episode 046 - When To Pivot In Your Business http://www.planningforprofitpodcast.com/podcast/episode046
On this episode I interview Eden Fried, leader of the Rebel Bosses and expert at creating and selling digital products and we talk all about how to get started with adding digital products to your revenue streams. Highlights: 1. Why Eden ditched her dream of going to law school to become an entrepreneur instead. 2. Where to start in creating your first online product 3. How to choose which online product is the right fit for you 4. Eden answers the question, "How big of an audience do you need to launch a digital product?" 5. How Eden structures her business to have more freedom in her life
Links Mentioned In This Episode: Join the FREE pop-up group, Money Makin' Mindset Get in Touch With Eden Fried Instagram | https://www.instagram.com/edenfried Facebook | https://www.facebook.com/bloggerinsights/ Rebel Boss Ladies Podcast | https://edenfried.com/podcast/ Websites | https://www.EdenFried.com https://www.RebelBosses.com https://www.RebelBossU.com About Eden Eden Fried is the "digital product lady!" After bailing on her plan to attend law school back in 2016 (despite paying her seat deposit, securing an apartment, dropping thousands on textbooks), Eden decided to try her hand at entrepreneurship instead. Since then, Eden mastered the art of making a full time income with digital products (things like ebooks, courses, workshops, etc.) Eden is a rebel - she believes that you shouldn't need to work for someone else in order to pay the bills - so she's dedicated her life to inspiring and teaching other rebel women how to turn their passion into a digital product they can sell and make an income from online. She's the host of the Rebel Boss Ladies podcast and the founder of Rebel Boss University, a membership community where she teaches rebels how to create and launch a digital product within 90 days. When Eden's not at work, she can be found at the gym throwing around some moderately heavy weights (emphasis on the word moderately) or rewatching an episode of Friends or How I Met your Mother for the millionth time.
On this episode we’re talking all about money once again! And I’m giving you some of my top tips to increase your prices and transform your money game. Highlights: 1. Why you don't get to decide your value and who does decide what you're worth 2. What you NEED to know to charge higher prices 3. How to use lifetime customer value to make more money with less effort 4. The biggest mistake I made with my revenue streams and what to do instead
Links and Resources Mentioned in this Episode: Join the FREE Summer Pop-Up FB Community: Money Makin' Mindset Planning for Profit Episode 051 Planning for Profit Episode 018
Today we’re talking all about charging what you’re worth and what that REALLY means (because it's not what you think!). Highlights: 1. The story of how I became obsessed with pricing 2. The truth about how much money most people in the creative and online business industries are actually making 3. What it means when people say "charge what you're worth" and why it doesn't make sense 4. Why the price of your offer has nothing to do with your value or success as a business owner
Links and Resources Mentioned in this Episode: FREE Workshop: How to Price Your Online Courses, Products, and Programs Catch the next FB Live Connect on Instagram
Today we’re talking all about how to lose the shame and guilt around wanting and asking for money.
Highlights:
- My big takeaway from speaking last week at Inspired Retreat
- The number one money story holding you back in your business
- How to lose the shame and guilt around making a lot of money and what to focus on instead
Links and Resources Mentioned in this Episode:
Pricing Workbook Waitlist
FREE Workshop: How to Price Your Online Courses, Products, and Programs
Today we’re talking all about urgency and scarcity and how to use both to convert more sales. Be sure to leave a review on iTunes! Highlights: 1. How the beauty industry is using false scarcity to sell massive amounts of product 2. Why scarcity and urgency work even when they aren't always real 3. What to do if you feel like adding urgency is a slimy sales tactic 4. Three strategies for adding urgency and scarcity to your sales funnels
Links and Resources Mentioned in this Episode: Pricing Workbook 2.0 Waitlist Follow on FB to catch me LIVE
On this episode, I interview my good friend, Jessica Rasdall, speaking coach to entrepreneurs, and we talk all about how you can add speaking as a revenue stream to your business as well as increase your credibility and authority in your industry. Highlights: 1. How Jessica overcame a tragic event in her life and learned how to help and serve others with her message 2. The 3 different tiers of speakers and how to know whether you should be using speaking as a revenue stream or as a part of your marketing strategy to build authority or to sell your offers from the stage 3. Jessica answers the question, "when should you be paid to speak?" 4. We discuss what conference and retreat organizers should be considering as they craft their speaking line-up 5. Jessica tells you what to do first if you're interested in becoming a speaker
Links and Resources Mentioned in this Episode: Catch Kristin Live on Instagram See Kristin Live on FB The Speaker Quiz The Creative Speaker Podcast Get in Touch With Jessica Rasdall Website | https://thepublicspeakingstrategist.com/ Instagram | https://www.instagram.com/jessicarasdall/ About Jessica Jessica Rasdall is a Best Selling Author, Motivational Speaker, Podcast Host, and Public Speaking Strategist. She partners with creatives to craft stories and presentations that connect with their audience and stand out in a crowded market. Jessica has shared her story of turning her “mess into a message” for over twelve years and has been featured on major international media outlets such as ABC's 20/20, Katie Couric, The Guardian, MTV, Netflix, and many more. When Jessica was a freshman in college, she made a life-altering decision that resulted in the death of her best friend. In an effort to raise awareness, cope with her guilt and keep her friend’s memory alive, she began sharing her story. Jessica spoke to over 15,000 young adults across the country before she was sentenced to prison. By rewriting their story, her clients are transforming what were once considered “liabilities” into some of their greatest business assets.
Today we’re talking all about when it might be time to pivot in your business. Highlights: 1. The three major pivots I've made in my own business and life and how they have gotten me to where I am today 2. The reason you should never pivot in your business 3. The personality types who tend to pivot for the wrong reasons
Links and Resources Mentioned in this Episode: FREE Workshop - How To Stop Trading Dollars for Hours
Today we’re talking all about marketing math and when a dollar doesn’t actually mean a dollar. Highlights: 1. How online marketers are using "marketing math" to boost their authority and sales 2. Why you shouldn't take the term "7 figure business" at face-value 3. The difference between vanity metrics and metrics that matter 4. What truly constitutes price and value and why arbitrarily setting "values" is mis-leading
Links and Resources Mentioned in this Episode: FREE Live Class: How to Stop Trading Dollars for Hours Episode 017: Why You Should Stop Worrying About Making Six-Figures Pricing Workbook Waiting List
Today I'm interviewing Wendy Breakstone and she shares why entrepreneurs struggle so much with anxiety and overwhelm and how to deal with it. Highlights: 1. The signs that you might be struggling with anxiety due to your business 2. Strategies and mindset work you can do to keep your overwhelm and anxiety in check 3. The systems that you can use to help you conquer overwhelm 4. The one thing that has helped Wendy most in achieving business success
Links and Resources Mentioned in this Episode: Forbes Article on Entrepreneurs and Mental Health Wendy's Free Video Training Planning for Profit Podcast Episode 008 on Breaking Down Tasks in Asana Get in Touch With Wendy Breakstone Website | https://wendybreakstone.com Instagram |https://www.instagram.com/wendybreakstone Facebook | https://www.facebook.com/wendybreakstone About Wendy Wendy Breakstone is a Business & Systems Coach with more than 18 years of experience working with entrepreneurs and small businesses on their marketing, online presence and foundational business systems. She got her own entrepreneurial start helping independent retail owners take control of their bookkeeping and business systems, and soon transitioned to helping clients build and integrate e-commerce into their marketing and brand strategy. Today Wendy follows her passion for coaching entrepreneurs that struggle with business anxiety, overwhelm and frustration. She helps them take control and feel more confident by creating simple systems and strategies for long-term success. Wendy believes that when you simplify, success follows.
On this episode, we’re talking all about what to do when you don't hit your goals and you feel like your launch or program is a failure and what you should do next. Highlights: 1. Why I've been re-examining my own expectations for myself and my role in my business 2. What happens when we tie our self-worth to our sales goals 3. The two most common failed launch scenarios and what went wrong 4. Four actions to take after a "failed" launch or promotion
Links and Resources Mentioned in this Episode: Join the Waitlist for Plan to Profit
Today I’m talking about how to know when it’s the right time to expand your revenue streams and add more offers in your business, specifically when it comes to coaching or online programs and products. Highlights: 1. Why I decided to make a big pivot in my business model and offer mentoring and coaching 2. Four questions to ask yourself before expanding your business with more revenue streams 3. When you definitely shouldn't offer coaching or consulting to others
Links and Resources Mentioned in this Episode: Sign-Up for the FREE Masterclass
On this episode I interview Michelle L. Evans and learn more about how she helps her clients use marketing funnels to create consistent inquiries and revenue. Highlights: 1. How Michelle transitioned from a stable job at Microsoft to become a marketing expert with clients of her own. 2. The difference between a marketing funnel and a sales funnel. 3. How utilizing a marketing funnel can help you tons of time in your business and get out of the "feast or famine" mindset in business. 4. Whether you should be using FB ads and some of Michelle's best practices. 5. The secret to marketing REALLY well.
Links and Resources Mentioned in this Episode: Get in Touch With Michelle L. Evans Website | http://www.michellelevans.com/ Facebook | https://www.facebook.com/michellelevansofficial Linked In | https://www.linkedin.com/in/michellelevans425/ Twitter | https://twitter.com/michellelevans About Michelle Michelle L. Evans walked away from her global marketing strategy role at Microsoft in 2012 after a successful 16-year corporate career spanning many industries and now works with a fantastic community of business owners - coaches, consultants, experts, speakers, authors and solopreneurs - helping them go from simply surviving to predictably SOLD OUT. Using her 20+ years of successful marketing experience she helps her clients create income-producing, client-generating, stress-reducing marketing funnels. Michelle has been featured in Mirasee, Huffington Post, Online Marketing Made Easy and 30+ other places over the internet and worked with household names like Microsoft, LinkedIn and others as a well-paid employee and consultant. Check out her best tips on adventures in building a business as a mom of 3, marketing hacks and more at MichelleLEvans.com or tune in to her weekly podcast, The Marketing Funnel Show.
On this episode I'm giving you a behind-the-scenes recap of my last launch of Plan to Profit as well as my biggest takeaways that can help you in your own business. Highlights: 1. Why I feel that being transparent about what is working or not working right now in my business is so important 2. Three major lessons that I learned when launching (and re-launching) my signature program 3. How my signature program, Plan to Profit, has changed over the past year and why it's been critical for my business growth 4. The biggest mistake I made when launching and what I would change next time
Links and Resources Mentioned in this Episode: Join the Plan to Profit Waitlist Follow on Instagram
Today we’re talking all about how your mindset and relationship with money can make a huge difference in the profitability of your business. Highlights: 1. Why your mindset is just as important to the success as your business to understanding business strategy 2. My own money stories and the limiting beliefs about money that have held me back in my own business 3. The 4 most common money stories that are holding you back 4. My biggest money block and how I overcame it
Links and Resources Mentioned in this Episode: The Pricing Workbook Follow on Instagram
On this episode I'm sharing my word for the year and talking about how my word just might help you have your biggest year yet. Highlights: 1. What I learned from my daughter's dance team competition 2. My word of the year for 2019 3. How choosing a word for the year can help keep you focused
Links and Resources Mentioned in this Episode: Follow On Instagram Ali Edwards - One Little Word
On this episode I interview Avani Miriyala and learn more about how she quickly scaled to 6 figures as a freelancer and how she is dedicated to working less but making more in her business. Highlights: 1. How Avani scaled her business to 6-figures in 90 days 2. The #1 mistake that freelancers and creatives make 3. The difference between a freelancer and an entrepreneur 4. How to restructure your business and work less to make more 5. How to better examine your worth and prioritize your time in your business
Links and Resources Mentioned in this Episode: Get in Touch With Avani Miriyala Website | www.avanimiriyala.com Instagram | www.instagram.com/avanimiriyala/ The Client Magnet Roadmap About Avani Avani is a business coach for freelancers. She's on a mission to helping hustlers ditch their 9-5 box, get more clients, work less, and make more money. Avani runs her own UX Strategy Consultancy and is the host of the 6-Figure Freelancer Podcast.
Today we’re talking all about courses and online programs and why so many people tell me that they don't work. I also am giving you my tips on how to get more out of courses and programs. Highlights: 1. The real reason that courses and online programs don't work 2. What to consider before investing in a course, membership, or coaching program 3. 3 tips to get more out of courses and programs and actually complete them
Links and Resources Mentioned in this Episode: Join The Profit Planning Party
In this episode I’m giving you my year in review and all my big lessons from 2018 as well as a sneak peek of what’s to come in the new year. Highlights: 1. A look at what happened in my business this past year 2. Why it's so important to understand the season of business that you're in and lean into it 3. My biggest investment in my business in 2018 and how it's helped me 4. What I learned in launching, and re-launching my signature program 5. 6 lessons I've learned this year to take with you into the New Year
Links and Resources Mentioned in this Episode: Join The Profit Planning Party Connect on Instagram James Wedmore - Business By Design
Today we’re talking all about my biggest takeaway from the year and how I want you to view your business in 2019. Highlights: 1. A peek into what this past year looked like for me in business 2. My biggest takeaway from this past year
Links and Resources Mentioned in this Episode: Join The Profit Planning Party
Today I'm talking all about visionaries and integrators and what those terms (and roles) mean for your business. Highlights: 1. How I accidentally became an Integrator 2. A closer look at the Visionary and Integrator roles and what that means for your business 3. What my role looks like as an Integrator on various teams 4. Three steps to take if you're not ready to hire your own Integrator or you can't afford to hire one yet
Links and Resources Mentioned in this Episode: Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business by Gino Wickman and Mark C. Winters Integrator Assessment Visionary Assessment Sign-Up for The Profit Planning Party 4 Tips to Dramatically Increase Your Self Discipline
On this episode I’m chatting about why you need to create workflows and processes in your business, and my best tips for setting them up successfully. Highlights: 1. The difference between a workflow and a process 2. The 3 reasons why its important to create workflows and processes in your business 3. Examples of goals and projects that I use processes for in my own business 4. 4 Steps to begin creating workflows in your business
Links and Resources Mentioned in this Episode: The Profit Planning Party
Episode 032: How to Grow & Cultivate a Business That You Love with Amber Housley | Planning for Profit Podcast In today's episode I interview my good friend Amber Housley who has had an amazing journey as an entrepreneur and marketing strategist over the past 10 years. We're talking about the long-game and how to create a business that you truly enjoy and that fits into your life. Highlights: 1. Amber's journey and pivots through her 10+ years as an entrepreneur 2. The biggest marketing struggles that creatives are currently facing 3. How to know when it's time to pivot and make a change in your business 4. The "ONE thing" Amber has done in her business to achieve big growth.
Links & Info Mentioned In This Episode: Podcast - The Bloom and Grow Show: https://www.amberhousley.com/podcast/ Pretty & Profitable Checklist: https://www.amberhousley.com/podcast/ Inspired Retreat: https://www.inspiredtheretreat.com/ About Amber: Amber Housley is a creative business and sweet life cultivator who founded her first business in 2007. Today, she's a Marketing Strategist for top creatives and influencers, producing hundreds of thousands of dollars in revenue with her sales and launch strategies. Passionate about raising women to new heights, Amber shares her smart strategies with other women business owners through live and virtual trainings like the Flourish 5-day Marketing Plan Workshop and Inspired Retreat— an annual business gathering of creative women entrepreneurs. Her private Mastermind program is made for women want to run creative businesses efficiently, with joy, and without the expense of sacrificing family time. Website: http://www.amberhousley.com Instagram: http://www.instagram.com/amberhousley Facebook: http://www.facebook.com/AmberHousley/
In today's episode I'm giving you the behind the scenes look at running my first marathon as well as all my major takeaways. Highlights: 1. Why I chose to run a marathon in the first place 2. The play by play of training and running my first marathon 3. 7 takeaways from my experience that you can apply to your business and life
Links and Resources Mentioned in this Episode: DM Kristin on Instagram
In today's episode I interview Tyler J. McCall on his journey from overworked and underpaid in his own business to massive growth in one year. Highlights: 1. Tyler's journey from burnt out, underpaid employee in his own business to scaling to a multi-six figure business based on one primary leveraged offer in less than 1 year 2. Why you don't need to be on all the platforms and putting out content in all the places 3. What's working NOW on Instagram and how you should be using it to build trust and relationships with your audience 4. How Tyler structures his own business for success and what he's focused on as he builds out his team 5. Tyler's thoughts on why everyone needs to commit to charge our worth and pay people what they are worth 6. The "ONE thing" Tyler has done in his business to help him achieve massive growth
Links & Info Mentioned In This Episode: Tyler's Free Instagram class: Get in Touch With Tyler J. McCall Instagram | www.instagram.com/tylerjmccall Facebook | www.facebook.com/tylerjmccall Facebook Group | www.tylerjmccall.com/group Follower to Fan Society | www.followertofansociety.com Tyler J. McCall | www.tylerjmccall.com About Tyler: Tyler J. McCall is an Instagram and social media marketer, strategist, and coach for creatives and online business owners. He teaches his students how to use Instagram with intention to grow their community online and grow their business. Tyler focuses on using Instagram and social media to tell stories, build relationships, and convert followers to fans, drawing from his 10 years of experience in non-profit marketing and management and community organizing. He’s taught thousands of entrepreneurs and managed dozens of Instagram accounts since getting into the online marketing game in 2015. Tyler is based in Chicago, where he lives with his partner Eric. When he’s not coaching or teaching, Tyler enjoys Target runs and road trips…that he documents on his Instagram Stories.
Today we’re talking all about how to handle and refute price objections. Highlights: 1. How to recognize a smokescreen objection 2. Why you're getting price objections in the first place 3. Two methods to refuting price objections
Links and Resources Mentioned in this Episode: FREE Live Workshop - How to Attract & Book Higher Paying Clients Follow Along On Instagram
In this episode I'm teaching you how to accomplish more and set yourself up for success by ENDING your work day well using what I call a daily debrief. Be sure to leave a review on iTunes for a chance to win an Amazon gift card! Highlights: 1. The three steps I take at the end of the workday to set myself up for success for the rest of the week. 2. Why it's important to celebrate your wins and accomplishments. 3. How I assess my tasks to be sure I'm managing my workload well. 4. How I prioritize my tasks each night.
Links and Resources Mentioned in this Episode: Follow on Instagram Asana
On this episode I interview Cece Todd, an event designer and florist and her husband Greg Todd, a marketing consultant, on how they work together to grow multiple businesses while prioritizing time for family. Highlights: 1. How Cece and Greg ended up going into business together and work as a team. 2. How to juggle the demands of multiple businesses and revenue streams and structure their time for success. 3. How they carve out time for family and prioritize their relationship. 4. The one thing that has allowed their businesses to grow and flourish.
Links and Resources Mentioned in this Episode: Learn more about Cece & Greg Cece Todd Website: http://www.cecedesignsllc.com Follow on Instagram Live With Cece FB Group CeCe Todd prides herself on not being a “design and drop” floral designer. Working with CeCe is always a one of a kind experience. Known for her infectious personality and her insane attention to detail, her command of flawless event design is what makes her such a valued wedding and event vendor, mentor, and speaker. Winning several design and industry awards including three consecutive years of Wedding Wire Couples Choice, Best of Borrowed and Blue, and features in National blogs lead to her becoming the go to designer for Live Nation. Her extensive client list includes Journey, Train, Def Leppard, Ariana Grande, and Kevin Hart. Her diverse design roster also includes non-profit Galas such as the Chris Hammond Foundation and Brides Against Breast Cancer, Grand Openings, and concept design for businesses. CeCe Designs work has graced the covers and pages of many magazines including Southern Bride, B-Metro, & Alabama Weddings along with several features on National blogs like Style Me Pretty and Luxe Pearl. CeCe’s following on a variety of social media platforms is a result of her uplifting outlook and charismatic ways. Her love for speaking to and educating not only other industry professionals, but also her brides and corporate clients. She is based in Birmingham, Alabama but travels the United States and Internationally. She is the mother of a beautiful daughter, Isabella, and her three “gift” sons: Daniel, Joshua, and Andrew. Her signature color is pink and is known for always having a flower in her hair. Greg Todd Website: http://www.gtmarketingandconsulting.com Follow on Instagram Greg brings a vast knowledge and a proven record of success. His varied background in marketing, sales, and leadership allow him to relate and understand the pressures of small business owners, media buyers, and non-profit administrators. Ultimately, Greg sees his role a partner with each client. He will work diligently to ensure that customers reach their personal goals by offering content marketing, brand development, and social media integration and optimization. He is also a passionate coach that helps entrepreneurs streamline their business practices. He is an avid proponent of creating systems to allow you to work on your business rather than always working in it. Greg is a devoted husband, father of four, and lover of Presidential history. You can find him helping his beautiful wife on weekends with their wedding and event design business. On a rare day off, look for him on a golf course!
Today we’re talking all about what you should do when someone copies you in your business or steals something that you own a copyright or a trademark for, or even someone that uses you for experience and then ghosts you. Be sure to leave a review on iTunes for a chance to win an Amazon gift card! Highlights: 1. The previous encounters I've had with others trying to plagiarize my website and use my business materials without consent. 2. What to do when someone copies your ideas, words, or marketing materials 3. How to handle it when someone steals something you hold a copyright or trademark for 4. What to do when someone uses you for education or experience and then competes with you
Links and Resources Mentioned in this Episode: Follow me on Instagram Copyscape
In this episode I'm interviewing Katie Hunt who has built a multifaceted business that includes several successful revenue streams and we discuss how to manage it all. Highlights: 1. The first step before you begin to delegate 2. Why it's so important to ask for help in both your business and life 3. How to figure out what to focus on when juggling multiple revenue streams 4. How to pivot and what steps to implement as you grow and scale your business 5. A critical piece to staying innovative
Links and Resources Mentioned in this Episode: Profit Planning Bootcamp Waitlist https://www.kristinkaplan.com/p/profitplanningbootcamp Learn More About Katie Hunt: Katie Hunt is the founder of Tradeshow Bootcamp, a business strategist, and mentor to creative entrepreneurs. She’s connected hundreds of creative entrepreneurs through her in-person conference Paper Camp and online courses she offers. She is a firm believer in professional development, surrounding yourself with community and pushing ‘go’ even when you might not feel 100% ready. Last year Katie also launched her podcast, Proof To Product, which debuted at #19 in iTunes in the Arts category and most recently hit 100K downloads since its launch last May. Proof to Product takes listeners behind the scenes of growing a product-based business. Guests share their successes, struggles and how they’ve made difficult but important transitions in their business to continue growing. Katie has taught classes for CreativeLive, The Savvy Experience, Seanwes Conference, Be Sage Conference, Unique Camp, and Makers Nation. She frequently speaks about strategies for creating a product line, selling wholesale, business planning and the importance of community for entrepreneurs. How to Find Katie: http://www.tradeshowcamp.com http://www.prooftoproduct.com http://www.instagram.com/tradeshowcamp http://www.facebook.com/tradeshowcamp http://www.twitter.com/tradeshowcamp http://www.pinterest.com/tradeshowcamp
In this episode we're talking about exactly whats keeping you STUCK at the same level business and the thoughts that are preventing your business growth. Highlights: 1. Why you should not create your business strategy on the appearance of success of others 2. Why your business is not the field of dreams - great movie, but bad business insight 3. What 'scaling' a business actually means and how it differs from growth 4. Why attempting to sell something to everyone will not work in the long run 5. What should come first: money & clients or strategy & planning?
Links and Resources Mentioned in this Episode How to Gain Traction & Reach your Next Revenue Goal
In this episode I interview Renee Dalo, owner and lead planner of Moxie Bright Events and educator in the creative space and we're talking all about how to set better boundaries in your business and when it's ok to say "no". Highlights: 1. How Renee has made the pivot from wedding planning to educating in the creative space. 2. Why the language you use in your business and to describe your offers is so important. 3. When and why it's important to set clear goals and boundaries in your business that relate to what you truly want for your life. 4. How to say "no" to those things that don't serve you or your business.
Links and Resources Mentioned in this Episode Profit Planning Bootcamp Waitlist Free Guide - The Easy No Renee's Wedding Management 101 Course Wedding MBA More About Renee Dalo Websites: https://www.reneedalo.com/, http://moxiebrightevents.com/ Instagram: @moxiebrightevents https://www.instagram.com/moxiebrightevents/ Renee planned her first wedding twelve years ago purely as a hobby, and in the interim years, turned her hobby into a successful boutique wedding planning company, Moxie Bright Events, now in their fifth wedding season. Moxie Bright Events is known for producing elegant and fun events with an emphasis on personalization and intentional design. Renee & team have planned over 100 weddings, with more celebrations every year! Moxie Bright Events weddings have been featured on Green Wedding Shoes, Carats & Cake and California Wedding Day among many others. As a Wedding Expert, Renee has been quoted in Real Simple, Huff Post Weddings and many other publications. As a speaker, Renee has presented on many stages across the nation. In November of 2018, Renee will present at Wedding MBA in Las Vegas, NV. Renee Dalo is the Host of the popular podcast, Rock Your Wedding Biz, alongside social media strategist Mindy Marzec. In the blogosphere, she is a frequent contributor to Planners Lounge and has also published educational content on Southern California Bride blog. Renee serves The Association of Bridal Consultants, Greater Los Angeles at the Education Chair. She is also a Leader for Rising Tide, having led the LA East group for the past three years.
Today we’re talking all about the importance of investing in your business even if you think you can't afford it. Highlights: 1. Why investing in your business is really not always about the money (or lack thereof) 2. Why you can't grow a wildly successful business from free stuff on the internet 3. How the fitness industry relates to business 4. Why focusing on how much something costs is a detriment to your business 5. The meaning behind "what got you here, won't get you there" 6. Questions to ask yourself if you think you can't afford to invest in your business
Links and Resources Mentioned in this Episode: FREE WORKSHOP - How to Attract & Book Higher Paying Clients Follow Kristin on Instagram Heart Soul Hustle Podcast James Wedmore
In this episode we are talking all about why you should STOP worrying about what other people charge and what to do instead. Highlights: 1. Why you shouldn't base your pricing on what other businesses charge 2. Why setting your prices lower than the rest of the market is not sustainable 3. Why you shouldn't worry about what "the market" will sustain as much as you think 4. Why price undercutting is a bad practice for businesses
Links and Resources Mentioned in this Episode How to Attract & Book Higher Paying Clients
On this episode I interview Katya Sarmiento, of ReachAndMakeMillions.com, who helps successful, high-achieving CEOs systemize & scale their online business for more freedom, profit, and peace of mind. We are talking all about the importance of systems and how she uses systems in her own business and those of her clients. Highlights: 1. Why systems are NOT scary and are in fact a necessity in your business, even if you're a right-brained creative 2. The difference between growing and scaling in your business and how to know when it's time to scale 3. When you should be hustling in your business and when you shouldn't 4. Katya's favorite systems to use
More About Katya Sarmiento Katya runs her business ReachAndMakeMillions.com, where she helps successful, high-achieving CEOs systemize & scale their online business for more freedom, profit, and peace of mind. Katya also started a bot education company that generated over 6-figures in revenue in the first 3 months of starting, and then went on to sell the company 5 months later. She's now on a mission to help hard working business owners create their own scalable and sellable businesses. Website: http://www.reachandmakemillions.com FB: http://www.facebook.com/reachandmakemillions Reach And Make Millions FB Group: http://www.facebook.com/groups/reachandmakemillions Young Online Entrepreneurs FB Group: http://www.facebook.com/groups/YoungOnlineEntrepreneurs Instagram: http://www.instagram.com/kitkatnik LinkedIn: http://www.linkedin.com/in/katyasarmiento Twitch TV: http://www.twitch.tv/katserenarose Links and Resources Mentioned in this Episode: Systems at Sunset - LIVE Rescue Time Trello Asana
On this episode we’re talking all about why it’s so important to focus on the cash cows in your business and how to choose which of your offers those should be. Highlights: * How to recognize a cash cow in your business * Discussing the Pareto Principle and how it applies to your business * Why you need to par down your offerings to what's most likely to generate the most amount of revenue * Four steps to get clear on your cash cows and understand how to scale your offers
Links and Resources Mentioned in this Episode: The Pumpkin Plan by Mike Michalowicz The Pareto Principle 5 Steps to Your Most Profitable Year
You know I love a good business rant and in this episode I’m sharing my thoughts on the “six figure business craze” and why you should ignore most of the marketing you see telling you how much you should make in your business. Highlights: * My thoughts on why everyone in the business world seems to be obsessed with six figures * Why you need to worry about your own financial goals and ignore everyone else * The lie that is "How I made six figures in a week" * The truth over gross revenue vs. net revenue
Links and Resources Mentioned in this Episode:
Today we’re talking more about productivity and efficiency and how to make some small but important tweaks to your workday to actually move the needle in your business.
Highlights:
- How I used to keep my tasks organized before project management systems
- Why my old system didn’t work
- 3 Steps to get the important tasks done in your business
- The concept of “Eating the Frog”
Links and Resources Mentioned in this Episode:
How to Reach Inbox Zero
7 Day Productivity Challenge
Do you wonder what makes someone successful? Are there similar actions that successful people take that helps them reach their goals? In this episode we’re talking about the 8 actions and traits that successful people have in common and the ones that I’m working on myself.
Highlights:
- How successful people take steps to increase their productivity
- Why planning out your week or day in advance is so important
- How continuous learning can be both a positive action and detriment to people
- Why understanding your own weaknesses and seeking help is crucial for success
Links and Resources Mentioned in this Episode:
7 Day Productivity Challenge
The Miracle Morning by Hal Eldrod
7 Habits of Highly Effective People
The 12 Week Year
Have you ever taken on a client even though you KNOW it’s not the right fit? I know I sure have. But why do we do this? Is it the money? Is it just blind optimism? Is it in the hopes that once things get going you can “fix” them and make them understand? Why do we say yes to clients when deep down we know we probably shouldn’t? In this episode, we’re talking all about why why dealing with and working with clients that aren’t a good fit and aren’t your ideal client can and will negatively affect your bottom line.
Highlights:
- The signs that I ignored in the past that a client wasn’t the best fit
- 5 red-flags you should look out for in potential clients
- How taking on non-ideal clients will cost you money
- What you should focus on instead if bookings are slow or your not getting interest from ideal clients
Links Mentioned in this Episode:
5 Steps To Your Most Profitable Year - Free Guide
Today we’re talking all about the various seasons of business. It’s a common myth that you need to always be hustling, always be growing, always be trying to get more clients, but that’s actually not the case. There are different things that you should focusing on at different times. So stay tuned to learn more about my own current struggles with figuring out what season I’m in and how you can apply this to your own business.
Highlights:
- Why you shouldn’t or can’t be in “hustle mode” all the time
- Discussing the four seasons of business and how to recognize which you are in
- How 2017 prepared me well for a year of planting in 2018
Links Mentioned in this Episode:
Lara Casey - Cultivate What Matters
Today we’re talking all about the four ways that using a project management system (in my case I use Asana) can revolutionize your productivity and lead to big business growth.
Highlights:
- How I use Asana in my own business to keep everything organized and stay on track
- Why it’s important for a right brained creative to work with a left brained manager
- Why using long todo lists doesn’t work
- Why it’s important to have a wide angle view of your business and adjust your course when necessary
- How to use Asana to collaborate and communicate with your team
Links Mentioned in this Episode:
Guide - How to Set Up Your Project Management System in Asana
In this episode we’re talking all about how to manage your client’s expectations and what to do if you ever end up in a situation where things get a little off track with your client. Whether it’s that they are being unrealistic or maybe something unexpected came up during your working relationship, it’s important to keep that relationship intact and course correct when necessary.
Highlights: * How to prevent negative situations by setting expectations and boundaries on the front end * What include in your welcome guide or on boarding process * Why it’s so important to have a clear process and explain everything to your client * How to course correct if a negative situation occurs with your client
Today we’re talking all about some important myths when it comes to making more money in your business, especially surrounding at what stage in your business you should be making money.
Highlights: * Myth #1: I'll worry about making "real money" later. + Start with a business plan/strategy right from the beginning + You should be earning covering your expenses, turning a profit, and paying yourself at the start * Myth #2: Only those targeting the high-end market can make the serious money. + Offering cheap products and services attracts budget-conscious clients + People care less about experience than you'd think * Allbusinesses should be making money. * The money comes when you create a plan, when you create a strategy, and then consistently execute it.
Links Mentioned in This Episode: Profit Bootcamp
Today we are answering the important question, "How much should I pay myself?" Because when setting your pricing, you need to start by determining how much you want to make. But how do you choose a number that is reasonable? In this episode, I'll break down some key questions to ask yourself when setting a salary goal.
Highlights: * How much should I pay myself? * To set your pricing you need to start by determining how much you want to make * Uncover your unique value and getting people to pay you what you’re worth * 4 questions to consider when setting salary goal: + What did you pay yourself last year? + Will my business model look the same as last year or different? + Will I be changing my business expenses? + What changes might occur personally? * Mistakes in salary goal planning: + Base prices on competition prices + Overestimate sales figure + You don’t dream big enough
Links Mentioned in This Episode: Profit Bootcamp Sign-Up
Today we’re talking all how to make BIG progress on your goals by breaking them down into action plans because just taking a "set it and forget it" attitude towards your goals is definitely not going to work.
Highlights: * How to break down big goals into a workable roadmap * It can be difficult to follow up on previously made resolutions * Be realistic in your goal setting! * 5 steps to help break down big goals and create actions plans to reach them + Break down goals into projects and assign each project to a specific quarter + Turn each project into smaller tasks + Systemize all tasks + Map out tasks on a calendar + Assign due dates for every task
Links Mentioned In This Episode: PowerSheets from Cultivate What Matters
Today we are talking about quality clients vs. quantity of clients. With service-based businesses, you definitely don’t want to fall into the trap of choosing quantity over quality when it comes to clients. Yet I see so many business owners doing JUST that. Why might that be?
Highlights: * What happened when I tried to plan 30+ weddings per year on my own * Why so many business owners start out by aiming for a high quantity of clients * How overwhelm is keeping you stuck in the level you’re at in business * What a “quality” client looks like * 3 ways you can attract more quality clients * Why at some point you WILL have to raise your price
Links mentioned in this episode: Sign up to receive more info on the upcoming workshop