Wake Up Digital Marketing Podcast: Recent Episodes

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In this episode I speak to the amazing Shana from Think Lila.

Through Lila, Shana is on a mission to empower employees to live inclusively, build confidence and get a fuller understanding of bring diversity & inclusion into their marketing and all areas of their business.

We talk about how Shana founded Think Lila, the work she is doing through the organisation and how to think about diversity and inclusion in your marketing & business.

You can find out more about Shana's work at: https://www.thinklila.com/ and on Instagram @thinklila

I hope you enjoy the episode!

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In this episode I chat to Jessica Barlow from No Agency Method about all things PR and tips for getting started with doing your own for your business.

You can learn more about Jessica's PR courses at https://www.noagencymethod.com/ and follow her work on Instagram @noagencymethod

I hope you enjoy the episode!

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In this episode, I talk to Phoebe from Buro155. 

Phoebe shares her tips on how to get really strategic with content marketing, how to identify your content pillars and how to use growth hacking techniques to create a content strategy that is based on real-world data and that will really create results for your business.

Phoebe is a journalist, marketer and entrepreneur and a real-expert in her field. You can get in touch with her at: www.buro155.com and on Instagram. 

Notes on the episode:

[1:30] About Phoebe & Buro155

[3.40] The link between journalism & entrepreneurship

[5.45] The importance of resilience in business

[8.10] Why is a content strategy so important?

[11:00] How to identify your content pillars.

[16.00] How to use growth hacking & Silicon Valley techniques in your content strategy

[24.40] Common content mistakes

[26.00] Brands that are smashing their online content

[28.00] Tools to use for your content strategy

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In this episode, I talk to Claudia & Yee, the founders of Pod Studios a really awesome marketing consultancy with a focus on paid channels.

We talk about how to bring more agility and flexibility to your business during this wild year! We also touch on the importance of values for B2B businesses and how to identify you can identify these for your biz. Claudia & Yee also share their pro-tips on getting started with Paid Social ads.

Claudia and Yee are real experts in the field and have so many insights on business & marketing strategy. Definitely not an episode to be missed!

You can get in touch with Claudia & Yee on Instagram @podstudios or at http://podstudios.co.uk/

Notes from the show below:

[1:00] Intro to Claudia, Yee and Pod Studios

[3:00] Building a values-based B2B business

[9:30] How to bring more flexibility & agility to your approach

[18:00] Paid social tips & tricks

[22:30] Why Pod Studios are loving Spotify's approach to marketing

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Camila Lobo-Guerrero Sanz is the E-commerce Director for the EU at Edgewell Personal Care and works with brands like Hawaiian Tropic, Wilkinson Sword, Bulldog Skincare and Schick. Camila  talks to us about her journey from traditional marketing to e-commerce, what skills are essential for online marketers today, growing an e-commerce team from scratch and much more!

Notes for the episode below:

[3.50] The importance of persistence at work

[4.30] How to get around “no” in the workplace

[5.30] The similarities & differences in e-commerce between different countries

[8.30] Growing an e-commerce team from scratch

[15.10] Synchronising digital marketing and e-commerce teams

[17.00] Moving from traditional marketing to online

[18.00] Essential skills for online marketing

[20.50] Predictions for the next trends in e-commerce

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In this episode I talk to Matilda Lucy, the founder of Miel Digital. Matilda shares her insights about getting an offline business online, the importance of being strategic about where you show up online and the importance of identifying your brand purpose.

Get in touch with Matilda on Instagram @mieldigital or on www.mieldigital.com

Notes from the show & timestamps below:

[4.30] How to get started with online

[4.50] Should you be on all marketing channels?

[5.50] Starting out with market research

[8.00] The importance of communicating your purpose

[12.00] Getting started with social ads

[14.30] The importance of testing & targeting

[15.30] Viewing both time & money as resources

[16.30] 2 Essential things to do when you start your business online

[18.00] Getting started with dat

[21.00] Why Daye’s marketing is so damn good!

[23.00] Establishing the core of your brand before you go online

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Ever find yourself obsessing over your number of Instagram followers or the number of likes on your latest post?

In this episode, we run through how to identify where you may be focussing on vanity metrics, meaning metrics that make your business look good on the outside but that don't indicate true business performance. 

Learn more about how to identify your vanity metrics verses your core business metrics. You'll also learn how to identify what your vanity metrics were trying to measure and how you can repurpose or add to them to make them truly useful and insightful!

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Have you ever launched a product or project that you've worked on for ages out into the world, only to see it underperform?

In this episode, we chat through ways to avoid the above situation and the advantages of prioritising speed over perfection for marketing projects. 

Learn how you can use growth hacking principles and the minimal viable product approach to create projects fast, based on real-life customer data and insights.

Want to find out more? Try:

The Lean Start-up, Eric Ries
Hacking Growth, Sean Ellis

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Before we kick off the Wake Up Digital Marketing Podcast, I wanted to give you a quick intro into who I am, why I started Wake Up Digital and what you'll be getting from the Wake Up Digital Marketing Podcast.

Don't forget to hit subscribe so you don't miss any new episodes, added every Tues & Thurs!

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In this episode we'll chat all things customer personas and why they are so important. We'll cover:

• What is a customer persona
• Why is a customer persona so important

• 5 steps to creating your customer persona

• Analyze the data you have

• Ask your customers
  Help on creating an awesome customer survey from MailChimp HERE

• Align your current vs target customer

• Get your customer persona down on paper

• Define how you help your customer persona solve their painpoints!