Secret Marketing Podcast: Recent Episodes

Derek Soto

You will learn all of the secrets you will ever need to build or scale your dream online business.No matter how successful you are, you will learn more higher level concepts here than anywhere else...

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Why lead magnet before opt in for longevity

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Give your email list a chance to miss you

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Reverse number lookup for coaching applicants

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Character of customer and community building

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Advanced follow up techniques

Follow up

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A better way to follow up without being annoying or creepy. The short version.

More cool marketing stuff

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Establishing a referral pipeline

Here's some good internet marketing stuff, enjoy!

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Granularity brings clarity and builds your brand.

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Perfectionism with podcast content

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Perfectionism with podcast content

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AI predictions that will shock you and how to use them.

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This is a break or make it in business.

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Selling bargain vs. Quality.

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Selling hopes and dreams vs. pay to stay.

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How to sell high ticket services to businesses

Internet marketing

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How to make selling your coaching easier

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Why do people buy inferior products?

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Bonus episode! Daring website critiques!

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A real relationship with your audience

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When should I reveal the price?

Internet marketing treats for goobers

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I forgot what I was talking about.

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How does cursing truly affect your brand?

silly things for marketers only

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How I approach calls to action!

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Selling your experience not the info

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The I trust you, I want it all check box

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Pitching the upsell (revealing the menu)

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A mock black Friday offer example! (Not a real offer)

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290 - Beware of the black Friday big box of trash!

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Tipping

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The stars aligned technique

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customers vs. bought in customers

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Why I don't do refunds.

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Why I don't do payment plans

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The most powerful copywriting anyone can do.

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The most potent sales tactic anyone can do.

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Optimization and the best product ever.

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The hidden sale and how it's done.

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How to learn smarter.

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Getting real-time feedback on all of your pages in your funnel.

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A much better way of doing upsells.

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Why you should throttle your business growth.

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Building your eco system.

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Minimalism pushed far enough evokes action.

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274 - Building trust when they say no.

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Doing what you're competition won't do for your customers.

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How to make it so you can't stop your customers from completing your course.

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The unboxing experience of your digital product determines its value.

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The prison of the comfort zone.

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AI vs. HI. What's better for product creation?

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How to hypnotize your webinar attendees.

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265 - Using (HI) human intelligence via phone.

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How to sell more, period.

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Building goodwill in a sensitive market.

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Charging higher fees intro

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Don't sell this or give this as a bonus.

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A major need in internet marketing.

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Sell the experience, not the product.

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How to get your customers to use your training.

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Paying people to complete your course.

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258- The Brunson cadence

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257 - speaking their code makes selling easy

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256- two kinds of lookey loos

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How to keep your customers hooked

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The best funnel type

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253 - Close high ticket sales without sales reps!

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How to get customers to happily pay for ads for a business you own

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How do your prospects and customers feel about your company and brand?

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Asking yourself the right questions to improve your sales process

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Can you really control how your prospects feel about you?

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How they ruined their brand and how to fix it.

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Today it's imperative to massively over deliver with your lead freebies

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Making bank helping companies fix their mistakes

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Companies are making millions using a similar phone process

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Why offer first funnels beat squeeze pages

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Massively increasing inbound phone lead quality at high ticket

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The future of ads

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Use this opt in page instead

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How to destroy your competitors ads

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How to optimize your lead magnet headline

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Self selection and segmentation is the future of lead generation

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The business relationship must be real

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The difference between get rich quick and a real business

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What you may not know about your autoresponder

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Is your theory as effective as it possibly can be?

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The seeds of how businesses are created

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Are you monetizing your skill with other people's money?

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Using the technology available to us to generate very high quality leads

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Why you should listen to Alex and Leila Hormozi concerning business

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Relationship marketing. The past is the future of marketing

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Thoughts on how to hire your dream team

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Perform a time audit in your business

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Customer service on the phone is king

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Learning to love the prep work and the practice in your business will make everything easier

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Really show your prospects what they are buying

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1 tip that will help you crush it with your bound calls

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Publishing a very expensive legacy book on Amazon

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Cheap or free traffic from other people's kindle and/or audible books

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Micro influencer marketing

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Crushing it with two step cart texts

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The advanced questions strategy

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Advanced e-mail segmentation part 2

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Who and how to work with great prospects

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Finding the calves

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How I approach podcasting currently

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Super ninja e-mail marketing. High level only

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How I used marketing to find my wife

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How to do e-mail marketing correctly

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How to get high quality traffic from free social media posts

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Using Google ad extensions and snippets

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The best hook for your ads.

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How to increase the quality of your subscribers

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How do I do internet marketing?

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The discipline of getting the right clients on your calendar

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Using push notifications

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How to write the best copy possible

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The wrong and the right way to get testimonials

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Building your free traffic machine

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A powerful tip for hiring the right person

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A very rare way to build know, like and trust in your emails

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How to make your business easier

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On the nihilism of many successful entrepreneurs

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Making your mastermind recording much more valuable

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Bespoke pricing, not product or service

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How to make an awesome course. It's not what you think.

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Why your upsells are angering your customers and how to change that!

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Why having a schedule you stick to makes success inevitable

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Would you buy your own product?

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Why opening and closing the doors of your business hurts you

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Some advanced marketing hacks

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How to make selling so much easier

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Why it is critical who you sell to in business

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The attitude and world view of an entrepreneur

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What being a full-stack entrepreneur means, it's not what you think!

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The pros and cons of being a guru

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A habit every marketer should have

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Faith without works is dead, especially in business

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Should you scale your business further?

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The number one skill any serious marketer needs to master

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Hosting a paid webinar to mine for quality future clients while helping newbies

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Adding a specialized team to handle whales

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Adding a team in your business to handle whales

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How to uncover secret marketing hacks no one is sharing

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How to make money helping newbies using the one to many model

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How to train and Incentivize your sales team to enroll high value clients

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Bravo Russell Brunson! This is how you maximize for client success and LCV!

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How not swearing increases your class and professionalism

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How to make an awesome landing page

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How to make very effective ads

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Testimonial and Faith based selling wins hands down

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How testimonials are like using a cheat code in business

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How to eliminate tech overwhelm

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How mental roadblocks are killing your business

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Don't rely on friends and family when starting your business 

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The customer service crisis in business and how to fix it

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The power of  optimizing your business for excellent customer experience

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The fastest way to sell a mid to low tier product with high perceived value

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How to Incentivize customer retention

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Accelerating high ticket sales

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A better and proven upsell process

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Gamifying your order bump to increase upfront profit

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How, who and when to hire

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When should I hire someone?

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If I had to start over and make 5k monthly...

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Selling psychology

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There may be a better way to fill your calendar

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How to fill your calendar with people who are actually serious.

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How referrals really work

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The value of micro modules

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Nobody's doing this because it's hard but it works crazy like crazy!

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The magic of functional design

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The power of website design

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The icing on the cake

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The power of design for digital products

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The massively important thing nobody's talking about

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All roads lead to emails and why

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How to get higher level JV partners faster

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Helping change the lives of new JV's

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How to live the dream in business

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Equivalent currencies in JV partnerships

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Learning customer service from Tesla

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The "watches" group

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The razor's edge of lifetime offers

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Simplicity is where the magic is

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The speed of ROI that comes with focus

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The massive ROI in having a grade A operator

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The beauty of an A player operator in your business

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Why starting and staying with high ticket offers wins

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The power of controlling your tongue in business and life

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How true leaders flex to inspire others

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Sell the accountability not the product

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The polarizing funnel is extremely powerful

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Your foundational source of traffic

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How to make your prospects and clients feel loved

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Expect marketing courses to be sold as NFT'S

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Perfectionism can kill your business

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Utilizing the damning admission to stand out from the noise

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How to get qualified leads on your calendar

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Crushing it with automated webinars ethically

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The easiest way to become successful in business

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Being greedy can kill your business

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How your accountant can make you rich

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The massive ROI in having quality customer service

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A better model to get high ticket closers

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Don't burn potential future bridges

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Why you are killing your business.

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Two powerful psychological sales triggers.

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Little known free Compounding traffic source

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The upside-down sales letter

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How to profit from cart abandons

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The reverse psychology sales letter

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Creating and nurturing a self growing list.

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The power of being your own competitor.

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Using perceived value to dominate your competitors.

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Powerful and proven copy writing tactics

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Why having the best customer service matters A LOT!

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How Groove pages could become a multi billion dollar company

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How Clickfunnels could beat all of their competitors forever.

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The sad truth about guru worship.

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Pricing to create the most value.

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Why you should consider value based pricing

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Getting the real decision maker in on the meeting

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The purpose of man is to work and to serve God.

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A simple way to get a competitive advantage in business.

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Novel traffic gen and strategic partnerships.

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Building your impossible offer part 2.

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Building what I call the impossible offer.

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Derek Soto

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How to turn calamity into more profit.

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Creative solutions to impossible problems.

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What profit really is and how to keep it.

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Clickfunnel's UNFAIR advantage, learn this!

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How to spot the pros, proficiency validation.

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Perceived value stack, high vs. low.

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High level view of know, like and trust.

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Valuable relationships with money multipliers.

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Maximizing your phone sales process.

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Compounding live webinar model.

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Micro services vs. monoliths.

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Contingencies for when your site is attacked or is down.

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Maximizing for time invested.

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Aligning 3 keys to accelerate growth + peace

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Scaling a service via through lines.

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Impossible offers by mastering deliverables.

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How to prevent your offer from going stale.

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Implementation makes you an entrepreneur.

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How to achieve high customer retention.

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How to get rid of competition in business.

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Learning how to think for yourself.

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Avoid the know it all people.

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Why you're struggling to sell high ticket.

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Sales and the power of silence.

If you love marketing as much as I do I've created a companion site to this podcast here:

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Derek Soto

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The power of psychographics in marketing.

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Derek Soto

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High end deliverables, testimonials and more.

If you love marketing as much as I do I've created a companion site to this podcast here:

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Derek Soto

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Know, like and trust is false.

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Derek Soto

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Selling Happiness, not products or training.

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How high level marketers name their training.

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Opt-in page strategies 2.

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First impressions in your online business.

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How to make your training addictive.

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How to optimize for return on time spent.

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Derek Soto

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Something your prospect has never seen before.

If you love marketing as much as I do I've created a companion site to this podcast here:

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How to  name your product to win.

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Payments, pricing and guarantees.

If you love marketing as much as I do, I've created a companion site for this podcast here:

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Derek Soto

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Using internal scarcity to close more sales.

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Derek Soto

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How to create irresistible bonuses.

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Derek Soto

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How to get paid for the bonuses you offer.

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Derek Soto

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How to pivot in business.

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How to structure high end offers and bonuses.

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Making your offer irresistible.

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Derek Soto

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How to have a life as an entrepreneur.

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High ticket continuity strategies.

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A better opt-in process.

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Pov selling

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A case study on a crazy successful marketer.

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How to know exactly what to do in your business.

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High ticket continuity.

If You love marketing as much as I do, here's the companion site made for this podcast.

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How to make an offer they can't refuse.

If You love marketing as much as I do, here's the companion site made for this podcast.

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Derek Soto

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Making CRO sexy for marketers...

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Derek Soto

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Using inbound closing to perpetually grow....

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Derek Soto

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Secret optimization metrics...

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Derek Soto

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Why you should take an inbound closer course...

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Derek Soto

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The best product in the world...

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How to structure inbound closing...

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Derek Soto

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How to write a successful book...

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Derek Soto

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How to retarget better...

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I have to talk to my spouse objection...

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How to almost guarantee success...

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Always under construction...

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The perfect product...

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40 - Structuring better deals...

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A truly scalable high ticket sales model...

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How to get people excited about your emails...

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How to earn your blackbelt in marketing...

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Keeping your business as simple as possible...

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How to play and win the long game in business...

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How to create a welcoming movement people want to be a part of...

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Which payment methods should you accept?

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How to do strategy calls better than everyone else...

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The secret to delivering high value content...

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The marketing dumpster fire, what is it?

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How to make your product sell itself...

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Should you have an affiliate program?

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Should you be picky with who you sell to?

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Is it the right time to sell your product?

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Truly understand Fomo...

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Don't buy ANY business training just yet as I'm going to teach you everything you need to know for free until you are ready to buy a course and I'll help you figure out which courses or software is worth the money...

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How to make your brand luxury and the benefits of doing so...

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Here's how to make your business stand out in a sea of noise.

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Here's some valuable advice on what to do with your business profits. 

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Not financial advice, my own opinions and observations that may serve you well. 

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Does your health affect your business?

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The only 2 things you need to master in business that most successful people struggle with. 

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This episode will help you to understand the all important concept of "the narrative." And this episode also includes its implications on your life. 

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The second high level podcast in following the smart money. Trust me, this is gold! ( I am not a financial advisor and this is for entertainment purposes only,  DYOR or " do your own research."

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High level principles on following the smart money part one. 

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Pearls of wisdom. My mic was acting up but the info was too important to delete. These items are so important to understand, enjoy!

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The most non salsey way to close high ticket offers I've ever seen and I pioneered this process by trial and error. Use this in your business today!

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The most successful people end up being the entrepreneurs who stick with one business until it reaches the desired level. 

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Life happens while you are building your business, here's what you can do about it...

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Evee wonder how successful people get stuff done? Well now you'll know the nitty gritty...

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Here you'll finally pick the topic on which you will build your platform, this is getting exciting!

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You're going to meet some of the monsters in the closet and learn how to defeat them head on in your business. 

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Beware the shiney object syndrome.

If You love marketing as much as I do, here's the companion site made for this podcast.

secretmarketingpodcast.com 

Enjoy, 

Derek Soto

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Understanding that if you focus on building a community, not a business, wonderful things will happen in your business...

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How technical difficulties in business can either make you or break you.

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You'll discover what a solid foundation really means and it's probably not what you think!

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The tortoise and the hare principle.

If You love marketing as much as I do, here's the companion site made for this podcast.

secretmarketingpodcast.com 

Enjoy, 

Derek Soto 

http://secretmarketingpodcast.com

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The quick win.

If You love marketing as much as I do, here's the companion site made for this podcast.

secretmarketingpodcast.com 

Enjoy, 

Derek Soto

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Embarking on your internet marketing journey.

If You love marketing as much as I do, here's the companion site made for this podcast.

secretmarketingpodcast.com

Enjoy, 

Derek Soto