Wolfpack Marketing: Recent Episodes
Echocast Radio
An in-depth look into the world of Employee Advocacy hosted by Kevin Kirby and proudly brought to you by theIntern-Ship, who work with B2B companies to deliver real-world business outcomes. For more info visit www.theintern-ship.co.za or click on the link below.
EmployeeAdvocacy #SouthAfrica #Podcast
In this podcast episode Nicholas Krul interviewed Ngonidzashe Mhuruyengwe from SolarAfrica Energy Pty Ltd. He is a project manager and has been on an Employee Advocacy Program with 9 other team members from his company.
Ngoni is telling us how the program has helped him change the way he is using LinkedIn and also how being on a structured program has helped him to do his job better. In his interview, Ngoni encourage people to fully embrace regular, consistent, intentional LinkedIn activity.
Marius Greeff, from Turn Left Media (LinkedIn's exclusive partner in South Africa), joins Kev and Nic via Zoom to chat through LinkedIn, how it works and how the platform is perfectly suited for Employee Advocacy. He also touches on some of the biggest mistakes people make when posting on LinkedIn and shares some tips on what you can do to get the most out of the platform.
Bianca Swanepoel and Candice Seggie, from SolarAfrica Energy, join Kev and Nic via Zoom and look at their managed Employee Advocacy programme they are presently running through theIntern-Ship and how it has revolutionised the marketing of their business. They also give some insight into how the programme runs and how easy it has been to implement.
For more info about SolarAfrica and the products they offer, visit www.solarafrica.com or follow them on LinkedIn: https://www.linkedin.com/company/solarafricasa/
Robbie Nel and Leon Nel from Biotronik South Africa join Kev and Nic via Zoom and look at their structured Employee Advocacy programme which they first ran through theIntern-Ship and then to the point theIntern-Ship always strive for... Their clients leaving them! Now running their own structured programme, it has become so successful that it has got the attention of the whole group, globally, and in this episode they share their tips for running a successful Employee Advocacy programme, the results they have seen and the benefits it has brought their business.
Nic takes the driving seat on this one with Kevin joining him via Zoom as South Africa sits in a lockdown due to Covid-19. They have a look at how this situation has created unique opportunities to ramp up your digital marketing channels and social selling tools, particularly on LinkedIn and end it off with 3 things you should be doing right now on LinkedIn.
Nic Krul joins Kev in studio again as they explore the most important questions... Why Employee Advocacy? What are the goals and what are the guidelines to implementing a successful Employee Advocacy programme?
Kevin is joined by Nic Krul, an Employee Advocacy and LinkedIn expert, and Anne Dolinschek, an Influencer Marketing Strategist, as they unpack what Employee Advocacy is, why the name, "Wolfpack" and some of the challenges facing businesses and organisations in South Africa. They also grapple with a suitable replacement for the term "Employee Advocacy" and are going to need your help with that one.